Podcasts about Brand

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    Best podcasts about Brand

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    Latest podcast episodes about Brand

    The Prof G Show with Scott Galloway
    Prof G on Marketing: Should Your Brand Take a Stand?

    The Prof G Show with Scott Galloway

    Play Episode Listen Later May 21, 2025 21:04


    Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today's episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Wingnut Social: The Interior Design Business and Marketing Podcast
    Why Your Gorgeous Design Work Might Still Be Losing Clients

    Wingnut Social: The Interior Design Business and Marketing Podcast

    Play Episode Listen Later May 21, 2025 33:35


    You've invested in professional photography. Your portfolio looks incredible. Your social media presence is growing. And yet… those high-end clients you've been aiming for? They're still not booking. Something isn't lining up, and the culprit might be hiding in plain sight: your website. Many interior designers assume that a visually attractive website is enough to convert browsers into buyers. But what if your site's design choices are actually sending subtle signals that work against the luxury service you provide? What if, despite your best efforts, your digital presence is whispering “entry-level” to the very clients you're trying to attract? I sit down with branding and web strategist Nicole Heymer, founder of Glory & Brand, to unpack the exact elements that create a high-end feel online, and the seemingly small details that can quietly sabotage it. We talk fonts, color palettes, white space, and layout, but we also go deep on things most designers overlook, like SEO structure, AI search visibility, and the impact of editorial copy on how your business is perceived. Whether you're a seasoned designer ready to uplevel your client base or you're just starting out and want to set the right tone from the get-go, this conversation is a must-listen. Because in the luxury market, your first impression isn't made in person, it's made on your website. And it needs to feel just as high-end as the spaces you create. You'll learn: ✅ How to make your website immediately feel more high-end ✅ The small website mistakes that silently repel luxury clients ✅ Where SEO and AI intersect, and how your site can start working 24/7 ✅ Why strong copy and professional photography are non-negotiable If you're an interior designer looking to attract premium clients and elevate your brand presence online, this is the episode that's going to help you get there. Listen now and learn how to align your digital first impression with the level of service you actually provide.   (00:00) The two-bucket problem - traffic vs. conversion (02:39) Why a beautiful site isn't enough if no one sees it (06:00) What makes a website feel upscale (fonts, white space, color restraint) (12:30) Balancing minimalism and SEO using hidden copy and structure (16:02) How to handle your site when you've only got one good project (20:59) AI reads everything: Why your site copy matters more than ever (25:10) Costly DIY mistakes even luxury designers make on their websites   About Nicole Heymer   Nicole Heymer is the founder and creative director of Glory & Brand, a boutique agency specializing in branding, website design, and marketing automation for interior designers, architects, and builders. Since launching in 2011, Nicole has been known for her clear, practical approach to digital strategy, helping clients craft upscale, conversion-focused online presences that reflect their unique value. Her work has been featured in industry podcasts, conferences, and branding workshops, highlighting her influence in the design community. Nicole's journey into entrepreneurship was inspired by her early experiences working with interior design firms and her passion for creating cohesive brand experiences. At Glory & Brand, she leads a team that delivers well-made, practical branding and websites, focusing on helping design firms make the most of their digital presence. Nicole's commitment to excellence and her ability to merge aesthetics with strategy have made her a trusted partner for businesses seeking to elevate their brand and attract the right clients. Website Instagram  

    Networking Rx
    This Is How To Get Your Network To Follow Through (EPS 808)

    Networking Rx

    Play Episode Listen Later May 21, 2025 22:04


    Master coach and president of Own Up!, Jennifer T. Long shares practical steps and mindsets to help ensure the people you rely on are accountable. Learn more at https://accountabilityatwork.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

    The Amazon Wholesale Podcast
    #105 - The Power of Brand Direct Partnerships with Cajua Robinson and Joshua Dambman I I The Corey Ganim Show

    The Amazon Wholesale Podcast

    Play Episode Listen Later May 21, 2025 35:53


    Introducing The Corey Ganim Show! This is a show where I'll be interviewing established business owners and diving into the deep end of entrepreneurship. This episode is with Cajua Robinson and Joshua Dambman. We talk about how powerful it is to build direct relationships with brands when selling their products on Amazon.   Join the Wholesale Network: https://www.wholesalenetwork.io/   How to get started! https://freewholesaleguide.com/    Follow Cajua:    LinkedIn - https://www.linkedin.com/in/cajuarobinson/ Instagram - https://www.instagram.com/p/DEOJWz8yyyx/   Follow Joshua:   LinkedIn - https://www.linkedin.com/in/josh-dambman-7b094a48/ Instagram - https://www.instagram.com/joshua_dambman/   Try a free trial of Boxem: https://join.boxem.com/u40gjxpbur5s   SmartScout  25% OFF first 3 month: https://partners.smartscout.com/?fpr=corey89 Code: WHOLESALE25   My credit card referral links: capital one spark unlimited 2% cash back credit card https://i.capitalone.com/JYM92LbJL   chase ink business premier credit card unlimited 2.5% cash back on purchases over $5,000, unlimited 2% cash back on everything else https://www.referyourchasecard.com/21q/C86BY5C66R   Here's my 100% FREE wholesale course to help you open your first account: https://coreybrandrocket.gumroad.com/l/sndts   FREE supplier email templates that don't suck https://coreybrandrocket.gumroad.com/l/templates   SOFTWARE I USE:   

    Transforming Cities
    RW22: Why Generic Logos Hurt Your Property Brand

    Transforming Cities

    Play Episode Listen Later May 21, 2025 27:46


    In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity. They explore the common misconceptions surrounding logos and brands, the significance of naming with intention, and how effective branding can drive business success. The conversation highlights the necessity of aligning branding with architectural design and the overall experience of the property to create a compelling narrative that resonates with the target audience. The episode concludes with key takeaways for listeners to implement in their branding strategies.If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!Get more education and insight like this at Transforming Cities -[https://transformingcities.io](https://transformingcities.io)Brought to you by Authentic and Charlesgate -[https://authenticff.com](https://authenticff.com)[https://www.charlesgate.com](https://www.charlesgate.com)© 2025 Authentic Form & Function and Charlesgate

    The Broski Report with Brittany Broski
    94: Leg Cramps & Bird Anatomy

    The Broski Report with Brittany Broski

    Play Episode Listen Later May 20, 2025 50:16


    This week on The Broski Report, Fearless Leader Brittany Broski answers sample AP Literature questions, goes down a Google rabbit hole, and researches birds.  Thank you to Dunkin for sponsoring this episode!

    RAWTALK
    Willito on Adin's Brand Risk Shooting, His Streamer Apocalypse Squad & Getting Finessed at the Club

    RAWTALK

    Play Episode Listen Later May 20, 2025 94:12


    On this weeks episode of RAW TALK, Brad sits down with Willito and talks on how he came up in social media, future plans for streaming, his relationship with his dad and much more! Hope you guys enjoy, see you next Tuesday!

    Noah Kagan Presents
    Pat Flynn Got Fired. Then Built a 3 Billion-View Pokémon Brand

    Noah Kagan Presents

    Play Episode Listen Later May 20, 2025 55:02


    Pat Flynn went from getting laid off in 2008... to building a seven-figure YouTube business, selling out Pokémon conventions, and leading a legacy entrepreneurship brand (Smart Passive Income). In this episode, we talk about reinvention, raising kids, chasing relevance,  and how he built Deep Pocket Monster into a viral brand with 3 billion+ views. You'll love this one if you've ever pivoted careers, tried to balance family with ambition, or just want to geek out on business and storytelling.

    Perpetual Traffic
    [Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads

    Perpetual Traffic

    Play Episode Listen Later May 20, 2025 42:15


    Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it's their most tactical one yet. They pull back the curtain on the exact creative strategies that consistently scale 7- and 8-figure beauty brands. You'll hear how brands fall into the trap of choosing aesthetics over performance—and why that's costing them real revenue. Ralph breaks down why creative is the biggest gear in Tier 11's conversion engine, while Lauren shares how their system blends brand consistency with ROI-driven ad execution. This isn't theory—it's the framework that's actively transforming campaigns right now. If you're in beauty, ecommerce, or just hungry for creative that actually converts, this episode is your blueprint.Chapters:00:00:00 – Kicking Things Off: Why This Episode Will Shift Your Beauty Brand Mindset00:00:46 – Meet the Creative Powerhouse Behind the Beauty Scaling Breakthrough00:01:09 – Why Creative Isn't Just Important—It's the Core of Media Buying Success00:02:04 – Beauty Brands Are Struggling… Here's What They're Doing Wrong00:05:42 – How One Beauty Brand Went from 'Pretty' to Profitable00:07:54 – Are Your Ads Speaking to Real Pain Points or Just Looking Cute?00:17:53 – Cracking the Code for Curly Hair: One Creative Doesn't Fit All00:20:34 – Want Better Ads? Start by Knowing What Your Customer Hates00:21:25 – Stop Guessing—Here's How Winning Creatives Actually Evolve00:22:40 – The Creator Choice That Can Make or Break Your Brand's Trust00:24:04 – Before & After That Converts: The Secret to Visual Storytelling00:26:08 – Text Overlays & Proof: The Subtle Art of Scrolling-Stopping Credibility00:33:17 – If Your Website Doesn't Convert, Your Ads Are Wasted—Here's the Fix00:37:26 – Wrap Up: What This Case Study Reveals About Scaling Smart in 2025LINKS AND RESOURCES:ACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendBellissimaTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:

    The Speaking Show
    475: Market Eminence Book Sneak Peek

    The Speaking Show

    Play Episode Listen Later May 20, 2025 19:33


    In this deep dive, we explore key actionable strategies from David Newman's book 'Market Eminence.' Targeted towards CEOs, founders, and professional services firm owners, the episode focuses on boosting professional standing and business growth. Key strategies discussed include defining a unique perspective (slant), positioning as a visionary (future), owning industry thinking, resisting detrimental industry practices, building brand certainty through proof, and cultivating brand gravity to attract high-quality opportunities.

    The ABMP Podcast | Speaking With the Massage & Bodywork Profession
    Ep 506 – Genital Herpes: “I Have a Client Who . . .” Pathology Conversations with Ruth Werner

    The ABMP Podcast | Speaking With the Massage & Bodywork Profession

    Play Episode Listen Later May 20, 2025 16:02


    A massage therapist wonders about the communicability of herpes from lesions on the sacrum: How might this infection spread from one person to another? “I Have a Client Who . . .” host Ruth Werner takes the opportunity to talk about herpes epidemiology, communicability, and asymptomatic viral shedding. You won't want to miss this one!   Resources:   ABMP Education Center: https://www.abmp.com/learn/courses   Hygiene: Critical Updates for Massage Therapists   Protect Your Practice: Public Health and Contagious Diseases, Part 1 and Part 2     Host Bio:                    Ruth Werner is a former massage therapist, a writer, and an NCBTMB-approved continuing education provider. She wrote A Massage Therapist's Guide to Pathology, now in its seventh edition, which is used in massage schools worldwide. Werner is also a long-time Massage & Bodywork columnist, most notably of the Pathology Perspectives column. Werner is also ABMP's partner on Pocket Pathology, a web-based app and quick reference program that puts key information for nearly 200 common pathologies at your fingertips. Werner's books are available at www.booksofdiscovery.com. And more information about her is available at www.ruthwerner.com.            About our Sponsors: Anatomy Trains: www.anatomytrains.com  Earthlite: www.earthlite.com PMNT: www.pmnt.org Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com             Facebook: facebook.com/AnatomyTrains                       Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA    Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique.   Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country.   Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal!    Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook.   Earthlite Unlock an exclusive 20 percent discount on all Earthlite products, from portable tables and chairs to professional sheets and oils. Visit earthlite.com, create an account, and enter your ABMP member ID during registration. Plus, enjoy free ground shipping on orders over $75 and a flat rate of $395 for stationary or electric lift tables. (Prices subject to change at any time.) Significant savings on everything you need to enhance your practice. We are proud to assist you as the “World's No. 1 Brand in Massage!”   Sign-up page: https://www.earthlite.com/customer/account/login/referer/aHR0cHM6Ly93d3cuZWFydGhsaXRlLmNvbS8~/      

    Shoot2Hunt
    123. Brad Brooks: The Man Behind the Brand -Argali –

    Shoot2Hunt

    Play Episode Listen Later May 20, 2025 81:52


    Ryan and Jake discuss what it's like to be an influencer with Brad. Then talk about building up a business using Dyneema as their primary... The post 123. Brad Brooks: The Man Behind the Brand -Argali – appeared first on Shoot2Hunt.

    Data Gurus
    The Financial Impact of Brand Investments with Greg Silverman of Interbrand

    Data Gurus

    Play Episode Listen Later May 20, 2025 10:13


    On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the language gap between CMOs and CFOs. He also discusses the power of fast, data-driven solutions in transforming client strategy. Key Takeaways: (02:13) Greg's career journey blends retail, franchising, consulting, branding and tech innovation.(04:31) Metrics like awareness must connect to growth, EBIT, and share price.(07:58) Smaller, focused partnerships can deliver faster, more cost-effective solutions.(09:43) ​​Brand can account for far more value than leaders initially expect.(11:57) Understanding brand potential unlocks new revenue within specific market segments.(14:19) Research helps CMOs and CFOs align on brand investment decisions.(16:00) Traditional marketing metrics no longer justify brand investment alone.(17:54) Insights must bridge the gap to measurable business impact. Resources Mentioned: Interbrand Website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    Networking Rx
    This Is How To Make Big Impact Doing Small Things (EPS 807)

    Networking Rx

    Play Episode Listen Later May 20, 2025 13:01


    Often people feel as if they cannot make a difference and have little influence on the world or their network. Social science research, however, tells a different story. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

    The Positive Polarity Podcast
    271. High-Performance Growth: Blending Strategy With Strong Culture

    The Positive Polarity Podcast

    Play Episode Listen Later May 20, 2025 51:57


    This week, we're joined by 8 Figure Firm Consulting owner Luis Scott — entrepreneur, author and podcaster — for a conversation on achievable business growth and building high-performance teams. Luis shares insights from his own business journey, along with his passion for helping leaders scale their companies while preserving team culture and momentum.

    Long Island Tea
    Let's TAUK Memorial Day Weekend

    Long Island Tea

    Play Episode Listen Later May 20, 2025 53:40


    Memorial Day Weekend AKA the unofficial kickoff to Summer is finally here Hot Teas! To celebrate and get us all excited, Discover Long Island's VP of Brand & innovation, Brianna McEnroe is joining the tea for Sharon and Friends! She shares her MDW/Summer Bucket List along with this year's incredible lineup of LITV segments which can now be seen on News12 every weekend on the East End Show - we also get to hear about her recent travels to eTourism Summit and how she's settling into her new + dynamic role in the organization. Don't forget to stop by the DLI table at the FourLeaf Airshow this weekend and pickup some apparel, travel guides and more as we #LongIslandLife DLI recently visited Station Yards in Ronkonkoma for a team quarterly immersion learning about the incredible efforts Tritec is making to help the housing crisis on Long Island and keeping it all local incorporating LI businesses like our friends at Tap RoomGreat White Shark Spotted Off Coast Of MontaukIt was captured by photographer Joanna L Steidle, who said l, "I have been flying these waters for eight years and this is the earliest shark spotting I have had in a season and it is also the closest to shore I have spotted a great white."Watch Brianna's LITV Segments on the East End Show Saturdays & Sundays on News12! Catch up on all episodes here: https://www.youtube.com/playlist?list=PLe9erySrY-zxTlrzb7aEuCMdvdHwrwzaIPlan your Memorial Day Weekend by visiting www.discoverlongisland.com or download our mobile app to see what's happening near you!CONNECT WITH US:Instagram: https://www.instagram.com/longislandteapodcast/YouTube: https://www.youtube.com/@DiscoverLongIslandNYTikTok: https://www.tiktok.com/@longislandteapodcastX(Twitter): https://x.com/liteapodcastFacebook: https://www.facebook.com/longislandteapodcast/ DM us on any of our social channels or email spillthetea@discoverlongisland.com to tell us what you want to hear! Whether it is Long Island related or not, we are here to spill some tea with you! Shop Long Island Apparel!shop.discoverlongisland.com Check out our favorite products on Amazon!amazon.com/shop/discoverlongisland Be sure to leave us a 5-star rating and review wherever you're listening, and screenshot your review for $5 off our Merch (Please email us to confirm) Hosted on Acast. See acast.com/privacy for more information.

    Integrate & Ignite Podcast
    Build a Winning Brand Without Chasing Every Trend, feat. Stephen White

    Integrate & Ignite Podcast

    Play Episode Listen Later May 20, 2025 46:02


    How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:53 Evolving Strategy in Beverage Industry09:35 "Balancing Whiskey's Long-Term Vision"11:02 Consumer-Centric Product Development Strategy14:25 Anticipating Tropical Flavor Trends18:00 Balancing Short and Long-Term Innovation21:43 Innovative Flavors in Product Portfolio26:21 "Cultural Wave Forecasting"26:59 Daytime Drinking Trend Shift30:53 Societal Trends Impacting Alcohol Choices34:34 "Sweet Chili Lime Rum Experience"36:58 Testing Product Reception40:21 "Brands Ahead of Their Time"44:30 "Consumer Engagement: Key to Growth"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Predicting The Turn w/ Dave Knox
    How a Gut Health Journey Turned Into a Beverage Brand Revolution

    Predicting The Turn w/ Dave Knox

    Play Episode Listen Later May 20, 2025 20:26


    In a crowded beverage market dominated by sugary, traditional options, Halfday is carving a new path with its prebiotic-infused iced teas. I sat down with co-founder Mike Lombardo to hear the story behind the brand's creation and growth, starting from a personal health journey to a successful product on shelves nationwide. In this interview, we dive into Halfday's origin story, its innovative approach to flavor and health, and how the brand is challenging industry norms.

    Apparel Success
    How I Made $37,225.79 With 1 Hoodie & ONLY 400 Followers (No BS)

    Apparel Success

    Play Episode Listen Later May 20, 2025 9:52


    BEST Design Tool → https://www.design.com/apparelsuccessJoin the Mastermind → https://www.skool.com/apparel-success-mastermindIn this episode of Apparel Success, I share how I made $37,225.79 in hoodie sales in just 3 months… with only 400 followers and $10,736.53 spent on Facebook ads. No viral TikTok. No influencer shoutouts. Just strategy, scrappiness, and a hoodie I invented myself. If you're trying to start an online business, launch a product, or grow an ecommerce brand with no audience, this video is the raw blueprint I wish I had on Day 1. I want to breakdown how to market your clothing brand on a level you haven't seen before - and will be helpful for anyone starting a business in 2025.What You'll Learn in This Video:✅ How to launch a product with a small audience✅ How I sold out a brand-new infrared therapy hoodie✅ Real Facebook Ad strategy — what worked and what didn't✅ Niche marketing: how to target the right audience✅ How to get a 2.0+ ROAS with zero followers ✅ Why you don't need to “go viral” to make real money✅ The psychology of a good ad — built from first principles✅ Simplifying your DTC marketing strategy✅ How to build a brand that actually connects with your customer 

    The Motherhood Anthology Podcast: Photography Education for a Business You Love
    BONUS REPLAY: Diversifying Income Streams with Brand Photography

    The Motherhood Anthology Podcast: Photography Education for a Business You Love

    Play Episode Listen Later May 20, 2025 35:43


    Between unexpected world events like the global pandemic as well as natural ebbs and flows of the changing seasons, consistent income can be a consistent obstacle for those of us running photography businesses. Today's guest, Corry Frazier, is a photographer and coach helping other photographers with brand photography. Brand photography can be a great addition to a motherhood photography business. Connect with Corry: ⁠https://corryfrazierphotography.com/⁠ ⁠https://www.instagram.com/corryfrazierphotography/ Connect with TMA: Website | Membership | Courses: ⁠⁠www.themotherhoodanthology.com⁠⁠ Free Community: ⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠ Our Instagram: ⁠⁠instagram.com/themotherhoodanthology⁠⁠ Connect with Kim: Site: ⁠⁠https://kimbox.com ⁠⁠ IG ⁠⁠https://www.instagram.com/ki

    The Marketing Architects
    When It's Time to Invest in "Brand"

    The Marketing Architects

    Play Episode Listen Later May 20, 2025 33:45


    Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the right time to start investing in brand building over pure performance marketing, especially as a digital-first company?This week, Elena, Angela, and Rob explore when performance marketing reaches diminishing returns and why it's so difficult for marketers to shift budget toward brand. Plus, they share real client examples of how brand investment transformed businesses, including Old Spice's reinvention that increased sales 125% in just three months, and outline metrics beyond traditional brand studies that prove brand's impact on your business.Topics covered: [01:00] Research on brand equity's impact on ecommerce[03:30] Signs your performance marketing is reaching diminishing returns[09:00] How brand acts as a turbocharger for paid advertising[15:00] Client success stories from brand investment[20:00] Old Spice's brand reinvention that increased sales 125%[28:00] Better ways to measure brand impact beyond brand studies  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Mokha, Anupreet. (2021). Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. International Journal of Online Marketing. 11. 34-50. 10.4018/IJOM.2021070103.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    WAN DEEP SESSION
    WAN DEEP SESSION #901 (QUANTOM "TechnoGym Mix" Vol. XXXXI.) [PEAK TIME - DRIVING TECHNO] [BEAST MODE]

    WAN DEEP SESSION

    Play Episode Listen Later May 20, 2025 122:08


    Brand new episode! Enjoy and subscribe for more!!!     Advertise with us: https://www.podbean.com/wandeepsessionads     Donate us on PayPal:  https://www.paypal.me/iamquantom  Follow our social media: https://instagram.com/iamquantom   https://www.instagram.com/technocollectiverecords/   https://www.instagram.com/wandeepsessionofficial/   https://soundcloud.com/quantomofficial   https://www.youtube.com/channel/UC3-KJIB3z5jM4WpBI-TKoTQ   Follow our Spotify Playlist:  https://open.spotify.com/playlist/4i4M6A9QvdIAgOStjjWQPr TAG #wandeepsession on IG Follow our group on Telegram for more music:  https://t.me/wanderlustrecords   Buy new VA "Tunnel Vision" EP on Beatport: https://www.beatport.com/release/tunnel-vision-vol-i/4152894   If you want to have a guestmix in our session, just send us link with 1h of your mix (WAV) including tracklist.
 Email: tcrpublishing@outlook.com Note that WAN DEEP SESSION™ is the original and very first successful Techno show in the Czech Republic & only the #1 in your techno collection.  
 © Techno Collective Records a division of Wanderlust Records Ltd. 2017-2025 All Rights Reserved

    RNZ: Morning Report
    Hawke's Bay brand Norsewear to make NZDF's socks

    RNZ: Morning Report

    Play Episode Listen Later May 20, 2025 4:19


    A small rural village in Hawke's Bay is buzzing over its sock factory Norsewear winning a huge contract to make all of the New Zealand Defence Force's socks. Hawke's Bay Tairawhiti reporter Alexa Cook visited the Norsewear factory.

    Regionaljournal Basel Baselland
    Der nächste Grossanlass: Infos zur Fussball EM der Frauen

    Regionaljournal Basel Baselland

    Play Episode Listen Later May 20, 2025 6:56


    In 43 Tagen wird in Basel mit der UEFA Women's Euro 2025 der grösste Sportanlass für Frauen in Europa eröffnet. Neben fünf Partien im St. Jakob-Park und sportlichen Aktivitäten in den Fan Zonen erwartet Gäste und Bevölkerung ein vielfältiges Kulturprogramm. Ausserdem Thema: · SBB schliesst ein Terminal in Basel · Hafenkran bleibt nach Brand vorerst zu

    Build with Leila Hormozi
    Why Your Brand Is Who You Are, Not What You Post | Ep 275

    Build with Leila Hormozi

    Play Episode Listen Later May 19, 2025 13:58


    In this episode, Leila (@LeilaHormozi) outlines what it actually takes to rebrand yourself. Spoiler: it's not a new wardrobe or a clever post, it's the gritty, invisible work of changing your behavior when no one is watching. Leila walks through the pain of being misunderstood, why your brand is a lagging indicator, and how to leverage your environment and inner circle to become the person you want to be.Want to scale your business? Apply for one of our scaling workshops here: https://www.acquisition.com/podlWelcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Want to scale your business? Click here.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

    The Bamgboshe Happy Hour
    We Chat About:Knicks, Diddy, Brand & Monica, Raising Kanan, Forever or Netflix, Hacks, Your Friends & Neighbors...

    The Bamgboshe Happy Hour

    Play Episode Listen Later May 19, 2025 56:14


    Knicks, Diddy, Brand & Monica, Raising Kanan, Forever or Netflix, Hacks, Your Friends & Neighbors...

    Underground Sports Philadelphia
    Underground PHI Episode 743: Mick Abel DAZZLES, José Alvarado Suspended, & Embrace The Keystone

    Underground Sports Philadelphia

    Play Episode Listen Later May 19, 2025 55:54


    KB is BACK and kicks things off recapping an incredible series sweep by the Phillies against then Pirates. He goes through the series, embraces the Keystone Series, and swoons over Mick Abel's MLB Debut. He also discusses José Alvarado's suspension, more Rivalry Weekend talk, and discusses CFO Margie's trip to the First Aid Station at CBP. Onboarding Form: forms.gle/mZYnkiQcGv1ZxBSg9 Voicemail Line: speakpipe.com/UndergroundSportsPhiladelphia Support Our Sponsors! The City of Vineland: Visit www.vinelandcity.org/ and stay connected with the community and learn about important announcements, programs, and services offered by the city! Vineland, New Jersey... Where It's Always Growing Season! '47 Brand Shop for your favorite sports fan and get FREE SHIPPING on ALL orders with '47 Brand! 47.sjv.io/e1Nyor Kenwood Beer Visit kenwoodbeer.com/#finder and see who has Kenwood Beer on tap in YOUR area and crack open an ice cold Kenwood Beer to celebrate Victory Monday and the holiday season! (MUST be 21+ to do so and PLEASE drink responsibly.) Merch & Apparel: www.phiapparel.co/shop + Use Code "UNDERGROUND" for 10% off! Biñho Board Get 10% off your entire order with code BINHOBENNETT62 at checkout when you use our link! binhoboard.com?bg_ref=pDJkDdNO1y Follow Us! Twitter: twitter.com/UndergroundPHI Instagram: www.instagram.com/undergroundphi/ TikTok: tiktok.com/@undergroundphi KB: twitter.com/KBizzl311 Watch LIVE: YouTube: www.youtube.com/@UndergroundSportsPhiladelphia FB: facebook.com/UndergroundSportsPHI Twitch: twitch.tv/UndergroundsportsPHI Intro Music: Arkells "People's Champ" Outro Music: Arkells "People's Champ" #fyp #phillies #RingTheBell #KeystoneSeries #MLB #download #review #subscribe

    Provoke & Inspire Podcast
    572: Is Gen Z's Jesus Movement Real or Just Another Trend? And Has Revival Become a Brand?

    Provoke & Inspire Podcast

    Play Episode Listen Later May 19, 2025 50:14


    Why is this generation so spiritually curious? Is social media fueling faith or flattening it into content? How do we tell the difference between a move of God and a moment of trend?And perhaps the biggest question of all — what does real revival look like in a culture obsessed with visibility and virality?---------------------Interested in the Steiger Missions School? Click HERE to apply for the SMS.----------------------Do you ever struggle to share your faith with those who won't walk into a church?Ben has completely revised and updated his powerful book, Jesus in the Secular World: Reaching a Culture in Crisis—a must-read guide for anyone longing to reach those who may never step foot in a church. Packed with real-world insights and practical strategies, this book could be the breakthrough you've been searching for.Don't wait—get your copy today!Click HERE to check it out on Amazon.For more information, go to: jesusinthesecularworld.com------------------------Questions, comments, or feedback? We'd love to hear what you think! Send them to provokeandinspire@steiger.org, or send us a message on Instagram.Click HERE to receive news, thought-provoking articles, and stories directly in your inbox from Ben, David, Luke, and Chad!Click below to follow the regulars on Instagram!Ben PierceDavid PierceChad JohnsonLuke GreenwoodSend us a text

    The EntreMD Podcast
    The Insane Power of Being in the Right Room

    The EntreMD Podcast

    Play Episode Listen Later May 19, 2025 24:27 Transcription Available


    Take It Personally
    #170: How Kayla Booked Two Brand Clients in Two Weeks on Social Media

    Take It Personally

    Play Episode Listen Later May 19, 2025 42:07


    If you're navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you!Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, how Rebrand helped her feel equipped and supported through her transition, and what gave her the confidence to start showing up consistently and signing brand clients.In fact, since joining Rebrand, Kayla booked two brand clients in just two weeks and made back her investment in less than two months, even while offering portfolio-building rates. She also shares how she overcame imposter syndrome and created a content system (with a little help from our new AI assistant, Rebecca) that skyrocketed her Instagram reach and helped her connect with aligned clients.00:22 Transition from Wedding to Brand Photography01:18 Challenges of a Military Spouse Photographer02:49 Pivoting to Brand Photography04:37 Mindset Shift and Booking Differences08:39 Joining the Rebrand Program14:15 Initial Steps and Portfolio Building17:34 Leveraging Content with Rebrand Custom GPT Rebecca21:51 Gaining Confidence in Social Media22:47 The Impact of Consistency31:55 The Power of Rebrand Community CollaborationCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH KAYLA:InstagramWebsiteLINKSJoin Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!Full show notes

    Behind The Silk:  A Self Care Journey
    100: Overqualified & Underpaid: How You Can Monetize Your Skills Into a Brand or Side Hustle

    Behind The Silk: A Self Care Journey

    Play Episode Listen Later May 19, 2025 33:56


    Babes, how can your resume be stacked and yet you still feel stuck, unfulfilled, and underpaid? If you're a high-achieving woman who's been grinding in your 9-to-5, feeling like you're made for more — this episode is your permission slip to pivot. So many of us let our job title become our entire identity, missing the income potential that's already sitting in our skillset. It's not about starting from scratch — it's about starting from wisdom.

    The Good Food CFO podcast
    KeHE Uncovered: Real Case Study of a Food Brand's First Payout

    The Good Food CFO podcast

    Play Episode Listen Later May 19, 2025 40:44


    In this eye-opening episode, Sarah breaks down the harsh food distributor chargeback reality that many founders don't discover until it's too late. Using a real-world example of a brand that invoiced KeHE for $68,267 but received only $13,345 (just 19.5%), she dissects exactly where that money went. From the surprising "initial PO" payment policy that can delay your first check for 3-6 months, to the specific chargebacks that consumed 80% of a brand's revenue, Sarah provides the financial transparency food entrepreneurs desperately need before signing distribution agreements. The episode explores several chargeback categories including intro allowances, free fills, spoilage allowances, and promotional fees – revealing how these can quickly transform an exciting distribution opportunity into a significant cash flow challenge. Sarah shares practical strategies for surviving the distribution onboarding process, emphasizing the importance of “velocity over doors” and suggesting regional distributors as potentially more transparent alternatives to national giants. Tune in for an essential financial reality check that could save your food business from a costly distribution mistake or help you prepare properly for sustainable growth through distribution channels. For content like this delivered straight to your inbox, join our mailing list!    Join The Good Food CFO Community:  Follow us on Instagram: @thegoodfoodcfo  Connect on LinkedIn: @sarahdelevan  Watch on YouTube: @thegoodfoodcfo  Become a Member: BABOYOT  

    The Phillies Show
    Wow: José Alvarado's 80-game suspension, Mick Abel's historic debut

    The Phillies Show

    Play Episode Listen Later May 19, 2025 39:32


    What a Sunday at Citizens Bank Park.Major League Baseball announced before the game that Phillies left-hander José Alvarado was suspended 80 games for using a performance-enhancing substance. He will be ineligible for the postseason. It's a major blow to a bullpen that has leaned heavily on Alvarado, who has been its best pitcher this season. What are the short-term and long-term answers for the Phils?Mick Abel made his MLB debut on Sunday. He outdueled Paul Skenes in a 1-0 victory. A look at Abel's historic day. Listen to out podcast in January with Phillies pitching coach Caleb Cotham for more on Abel's turnaround.It's “Best Week” by Manco & Manco Pizza! Manco's is the Best of the Best, and every week throughout the season we pick our best Phillies players, performances and moments of the week.Love The Phillies Show? You can purchase your very own Phillies Show t-shirt by 47 Brand here! We've got maroon and powder blue shirts in stock!@The Phillies Show Subscribe to the show on YouTube and follow us on social media!@Foul Territory We're part of the Foul Territory Network. Follow FT and find more shows, including Fair Territory!If you like The Phillies Show, subscribe and give us a five-star review!

    Pool Nation Podcast
    E-248 Pool Nation Podcast - Game-Changing AI Pool Tech: How Pool Brain's AI Is Slashing Costs, Killing Green Pools & Super-Charging Profits

    Pool Nation Podcast

    Play Episode Listen Later May 19, 2025 95:54


    E-248 Pool Nation Podcast. Your pools don't have to turn green—and your profit shouldn't disappear down the drain. In this powerhouse episode of the Pool Nation Podcast, Edgar De Jesus, John “JJ Flawless” and Zac Nicholas sit down with Adam Beech (Founder & CEO, Pool Brain) and Kevin Embree (CRO, Pool Brain) to reveal how today's smartest service companies are harnessing AI, automated workflows, and real-time inventory to cut chemical costs up to 40 %, end customer churn, and unlock stress-free scaling. You'll learn: The cringe-worthy day that pushed Adam to build his own software (and why seven other “route apps” couldn't fix the problem). How guided workflows, live alerts, and automated chemical dosing virtually eliminate green pools. NEW features dropping this year—credit-card surcharge automation, full inventory with truck-level tracking, Heritage Pool Supply price syncing, and tab-dosing driven by AI weather modeling. Why remote monitoring + Pool Brain will let you guarantee “green-pool immunity” (and charge more for it). Proven tactics to turn hidden chemical waste and billing leaks into pure profit. Whether you run 20 pools or 20 trucks, this episode is packed with real numbers, step-by-step advice, and a vision for the tech-powered future of pool service. Hit play and dive in! Timestamp Chapter 00:00 – 01:00 Welcome & sponsor shout-outs 01:00 – 06:00 Meet Adam Beech & Kevin Embree – why Pool Brain exists 06:00 – 10:00 Pool Nation Awards & upcoming events rundown 10:00 – 16:00 Adam's origin story: Failed service companies and a DIY route buy-out 16:00 – 20:00 Hitting the 20-truck “glass ceiling” and the birth of Pool Brain 20:00 – 28:00 Early wins: quality-control workflows & 40 % chemical-cost drop 28:00 – 33:00 Training techs, stopping churn & the power of photo proof 33:00 – 40:00 Payroll, pricing and why credit-card billing matters 40:00 – 46:00 Break + sponsor spots 46:00 – 54:00 Funding the build, real-world ROI & lowering A/R to 0.6 % 54:00 – 59:00 What shocks new users most: profit reports & hidden waste 59:00 – 1:09:00 Brand-new features: surcharging, inventory, Heritage price sync 1:09:00 – 1:19:00 AI tab dosing & weather modeling—fully automated chemistry 1:19:00 – 1:25:00 Remote monitoring, WaterGuru integration & the future vision 1:25:00 – 1:32:00 Final thoughts, industry challenge & outro montage  

    Rooted in Retail
    The Power of Packaging to Elevate Your Brand

    Rooted in Retail

    Play Episode Listen Later May 18, 2025 43:37


    What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.If you're building a product-based brand or just want to deepen your understanding of design and consumer psychology, this one's for you.[2:52] Julie's journey into the retail world[5:16] How to start building packaging on a small budget[9:14] Creating packaging that elevates the customer experience[13:55] How packaging influences buyer intent and perception[24:00] Breaking down plastic vs paper packaging choices[30:28] The biggest packaging trends shaping the industry todayJoin the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

    ETDPODCAST
    So. 18.05.25 Guten Morgen-Newsletter

    ETDPODCAST

    Play Episode Listen Later May 18, 2025 8:20


    Guten Morgen! Hannover verordnet Bewässerungsverbot ab 1. Juni. Lesen Sie die Hintergründe dazu. Als nächstes berichten wir über den Brand einer Windkraftanlage im Landkreis Rotenburg/Wümme und schließlich kommentieren wir ausführlich Trumps Reise zu den Staaten am Persischen Golf.

    Making Marketing
    Touchland gets acquired, what's gone wrong with Target & the secret sauce behind brand pop culture collaborations

    Making Marketing

    Play Episode Listen Later May 17, 2025 47:08


    On this week's Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho discuss the acquisition of sanitizer brand Touchland. The startup was bought by Church & Dwight, the personal care group that owns Nair and Arm & Hammer, in an $880 million deal. The staff also discusses the rise and fall of Target in the past couple of years, with the retailer marred by pullback in consumer spending and boycotts. In this episode, Daniels and Barkho also welcome Michelle Gabe (18:40), the director of marketing and partnerships at IFG, the parent company of King's Hawaiian, Grillo's Pickles, and Killer Brownie. Gabe joins the show to discuss what goes into brands' collaborations with entertainment franchises and other pop culture moments, especially in film and television. The trend was kicked into high gear during 2023's summer of “Barbie,” when brands of all sizes went pink. Last year, a similar wave was brought on by the “Wicked” movie. Even prestige TV series are getting in on product tie-ins through brand collaborations, as this past season of “White Lotus” showed. During her previous role at truffle sauce startup Truff, Gabe helped bring these types of partnerships to life, such as a collectibles collaboration with the “Super Mario Bros. Movie,” which garnered a waitlist of 20,000. Here is what she had to say about the best way to approach major IP tie-ins.

    Habitat Podcast
    330: Habitat Land Plan Before and After: 5 Years Of Results From Habitat Management on 80 Acres In Northern Michigan with Bobby Roop

    Habitat Podcast

    Play Episode Listen Later May 16, 2025 48:22


    Habitat Podcast #330 - In today's episode of The Habitat Podcast, Jared is joined by Bobby Roop, one of Jared's first ever habitat land plan clients way back in 2019. We discuss: Habitat management on an 80-acre parcel in northern Michigan Habitat improvements over five years The importance of food sources for deer Implementing access roads for better hunting Using forestry mulchers for efficient habitat work A giant michigan 10-point buck named Goliath Deer population increased due to habitat efforts Bear damage to apple trees Plans to plant more crab apple trees this year The importance of a solid habitat plan Consistency is key And So Much More! PATREON - ⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠ Brand new HP Patreon for those who want to support the Habitat Podcast. Good luck this Fall and if you have a question yourself, just email us @ info@habitatpodcast.com -------------------------------------------------------------------------- ⁠⁠⁠Patreon - Habitat Podcast⁠⁠⁠ Latitude Outdoors - Saddle Hunting: ⁠⁠⁠https://bit.ly/hplatitude⁠⁠⁠ Stealth Strips - Stealth Outdoors: Use code Habitat10 at checkout ⁠⁠⁠https://bit.ly/stealthstripsHP⁠⁠⁠ Midwest Lifestyle Properties - ⁠⁠⁠https://bit.ly/3OeFhrm⁠⁠⁠ Vitalize Seed Food Plot Seed - ⁠⁠⁠https://bit.ly/vitalizeseed⁠⁠⁠ Down Burst Seeders - ⁠⁠⁠https://bit.ly/downburstseeders⁠⁠⁠ 10% code: HP10 Morse Nursery - ⁠⁠⁠http://bit.ly/MorseTrees⁠⁠⁠ 10% off w/code: HABITAT10 Packer Maxx - ⁠⁠⁠http://bit.ly/PACKERMAXX⁠⁠⁠ $25 off with code: HPC25 First Lite --> ⁠⁠⁠https://bit.ly/3EDbG6P⁠⁠⁠ LAND PLAN Property Consultations – HP Land Plans: ⁠⁠⁠LAND PLANS⁠⁠⁠ Leave us a review for a FREE DECAL - ⁠⁠⁠https://apple.co/2uhoqOO⁠⁠⁠ Morse Nursery Tree Dealer Pricing – info@habitatpodcast.com Habitat Podcast YOUTUBE - ⁠⁠⁠https://www.youtube.com/channel/UCmAUuvU9t25FOSstoFiaNdg⁠⁠⁠ Email us: info@habitatpodcast.com habitat management / deer habitat / food plots / hinge cut / food plot Learn more about your ad choices. Visit megaphone.fm/adchoices

    Craft to Career
    From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand

    Craft to Career

    Play Episode Listen Later May 16, 2025 40:16


    What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. After years of struggling with hair that wouldn't grow, bald spots, and breakage, Monique dove into research and trial-and-error to create a formula that completely transformed her hair. Once she cracked the code, she began hand-making her product in small batches and shipping them herself. Fast forward to today—Monique now partners with fulfillment centers to keep up with demand, and her business has taken on a life of its own. Once she cracked the code and after constant questions from her followers asking, "what product are you using?" Monique finally started her own company. She began selling the product, doing it all on her own in a small apartment. Fast forward to today - she now has a warehouse and fulfillment team to keep up with demand. Her business has taken a life of its own.  In this inspiring and practical conversation, Monique shares what it really takes to grow a product-based business from scratch. From her formulation process to her fulfillment journey, she's an open book. She also dives into the characteristics she's had to embrace—like vulnerability, consistency, and building trust—to grow an audience that keeps coming back. In this episode, you'll learn: How Monique formulated her own hair oil from scratch The steps she took to move from kitchen batches to fulfillment centers What it really takes to have a product that sells How she grew (and keeps growing) on TikTok and social media The key traits that helped her build trust and loyalty with her audience If you're dreaming of launching your own product or want a behind-the-scenes look at building a brand that connects and converts, this episode is a must-listen. Links:  MMR Beauty - Monique's hair oil mask that helps you grow long, healthy hair. Kajabi - Build online courses and membership with the BEST platform out there! FloDesk - Use code QUILTERSCANDY and save 50% off your first year.

    The Brian Covey Show
    The Secret To Building A Winning Brand & Mastering Ai w/ Brad Lea :: Ep 166 Competitive Edge Podcast

    The Brian Covey Show

    Play Episode Listen Later May 16, 2025 57:28


    Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you struggling to build a personal brand that actually drives business — or wondering how AI can give you a real competitive edge?In this dynamic episode of the Competitive Edge podcast, Brian Covey sits down with legendary entrepreneur and podcast host Brad Lea for an insightful conversation on building personal brands, harnessing the power of AI, and mastering the fundamentals of success. Brad shares how trust, energy, and consistent action have fueled his journey — leading his own podcast to generate over $6 million annually across 900 episodes featuring guests like Tony Hawk and Roy Jones Jr.Together, Brian and Brad explore how AI is reshaping business strategies, from content creation and course development to sharpening business insights. Brad also pulls back the curtain on how he uses AI to consult businesses and build a stronger digital presence, offering you actionable ways to overcome procrastination, refine your mindset, and develop the winning habits necessary for long-term growth.Want more from Brad Lea?Check out his top-rated podcast Dropping Bombs, grab a copy of his book The Hard Way, or connect with him directly at BradLea.com.

    Millionaire University
    Is it Possible to Build an Entire Brand in Just One Week Using AI? Find out How with Mike Koenigs

    Millionaire University

    Play Episode Listen Later May 16, 2025 69:20


    #406 AI is radically changing how fast entrepreneurs can build authority and personal brands — and this episode is packed with actionable proof! Host Kirsten Tyrrel interviews Mike Koenigs, a serial entrepreneur, digital marketing pioneer, and creator of groundbreaking tools, who joins us to share how he's using AI to collapse the speed of trust, build entire brands in just a week, and empower experts to launch books, products, and offers at lightning speed. We dive into his personal story of bootstrapping multiple ventures, his 6-step branding framework, and practical strategies to stand out in a crowded market. Plus, Mike walks us through how he prepared a high-stakes United Nations speech in under 24 hours using AI tools and explains why anyone — even total beginners — can now scale faster with the right systems. Whether you're starting from scratch or reinventing yourself, this episode will inspire you to think bigger and move quicker than ever before! What we discuss with Mike: + Using AI to build authority fast + Six-step branding framework explained + How to collapse the speed of trust + Prepping a UN speech with AI + Creating entire brands in one week + Leveraging AI for personal branding + Turning ideas into offers quickly + Storytelling to boost credibility + Top AI tools and prompts shared + Overcoming mindset blocks with AI Thank you, Mike! Follow Mike on Facebook, Instagram, LinkedIn, and YouTube. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

    Guru Viking Podcast
    Ep306: Marketing Tactics of Religions & Cults - Prof. Mara Einstein

    Guru Viking Podcast

    Play Episode Listen Later May 16, 2025 78:38


    In this episode I am joined by Professor Mara Einstein, digital marketing critic; author and public speaker on cult brands and influencer scams; and tenured professor of media studies at Queens College (CUNY). Mara discusses her latest book “Hoodwinked: How Marketers Use the Same Tactics as Cults”, warns about manipulative marketing techniques used in media and religions, details the 9 steps of cult recruitment, and shares case studies of religious marketing models. Mara recalls her own life journey from an early interest in religions and cults, her path through academia studying religion and marketing, and her own discipleship under and subsequent disillusionment with spiritual teacher and political activist Marianne Williamson. Mara also considers religion as a product, analyses stealth Buddhism and prosperity gospel preachers, and offers her own thoughts on how religious groups can market themselves more ethically. … Video version: https://www.guruviking.com/podcast/ep306-marketing-tactics-of-religions-cults-prof-mara-einstein Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'. … Topics include: 00:00 - Intro 01:08 - Hoodwinked, 01:21 - Religion as a product 02:17 - Early interest in religion and cults 03:36 - PhD about religion and policy 05:35 - Televangelists and the Passion of the Christ 06:52 - The Purpose Driven Church marketing 07:34 - The secularisation theory and why the US bucks the trend 08:13 - Joel Osteen vs Oprah Winfrey 09:34 - Why do secular organisations use religious themes? 11:41 - Cults and Multi-level marketing 13:14 - Brand cults such as Apple 14:46 - Marketing Hoodwinked 1536 - Social media vs television advertising 16:37 - Rage farming, increased anxiety, and becoming susceptible to messaging 20:20 - Brand purchases as expressions of individual identity 21:42 - Selling the sacred, how religion and marketing intersects 25:03 - Mara's own religious journey through Judaism and the New Age 26:31 - Becoming a follower of Marianne Williamson 27:01 - Disillusioned by religion 27:13 - Studying evangelicals 27:58 - Interviewing Ralph White 28:29 - Mara analyses her own journey to becoming a follower of Marianne Williamson 32:00 - World Nutella Day 34:18 - Going deeper with Marianne Williamson 36:10 - 9 steps of cult recruitment 36:47 - Targeting the vulnerable 40:26 - Upselling and the Kabbalah Centre 42:02 - Love-bombing 43:14 - Tough love 44:34 - Creation of in and out groups 46:30 - Severe repercussions for leaving 47:22 - American Evangelism 49:33 - How should religions market themselves with integrity? 49:52 - “He Gets Us” and the Alpha Course 52:07 -2 year mission trips don't work 52:41 - The best marketing is to live the message 54:49 - Shady marketing tactics to avoid 56:22 - Beware of panacea answers 57:02 - Beware the charismatic leader 57:56 - How would Mara advice a religious group to use marketing ethically? 59:33 - Know your target audience 01:01:13 - The brilliance of Rick Warren's consumer research driven marketing 01:02:47 - Is stealth Buddhism shady marketing? 01:04:44 - Bait and switch of secular mindfulness 01:06:34 - Capitalist meditation 01:07:42 - Is MBSR a bait and switch? 01:09:09 - Mara's advice for those selling corporate mindfulness 01:10:15 - Transparency vs deception 01:12:23 - Make it ok to question and ok to leave 01:13:31 - Hoodwinked 01:14:15 - Pervasiveness of cults 01:15:13 - Influencers and a spectrum of cults 01:16:29 - Teal Swan and lifestyle marketing 01:17:21 - Anyone can be pulled into a cult … To find our more about Professor Mara Einstein, visit: - https://www.drmaraeinstein.com/ For more interviews, videos, and more visit: - https://www.guruviking.com Music ‘Deva Dasi' by Steve James

    The Jasmine Star Show
    How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

    The Jasmine Star Show

    Play Episode Listen Later May 15, 2025 56:56 Transcription Available


    What if success isn't about having all the answers—but about starting before you feel ready?If you've ever hesitated to take the next step because you're waiting to be “qualified,” this episode is for you.In this special repurposed episode, I sat down with Alexis Teichmiller on the Circle “Making Of” podcast to talk about how I built my brand from the ground up—starting with a $19 PDF and zero business experience.You'll hear:✨ How I went from law school dropout to six figures in my first year as a photographer✨ The moment I realized my audience was asking for a product I hadn't even created yet✨ Why generosity has been my #1 business strategy (and how it shaped my success)✨ The hard decision to pivot from photography to educator, strategist, and tech founder✨ The real reason I burned the boats on past businesses to step into something biggerAnd if you've ever felt like ambition is a luxury you can't afford, I share how I went from survival mode to fully embracing a growth mindset.

    Skincare Anarchy
    What's Really In Your Deodorant And Why It Matters With TIARA

    Skincare Anarchy

    Play Episode Listen Later May 15, 2025 37:20


    In this empowering episode of Skin Anarchy, host Dr. Ekta speaks with Zuly Matallana, the force behind TIARA—a clean deodorant brand on a mission to change how we think about body care. After surviving brain surgery and losing loved ones to breast cancer, Zuly turned frustration into fuel, challenging the outdated norms of deodorant formulation with transparency, integrity, and purpose.TIARA isn't just another “natural” deodorant. Zuly shares how she spent over two years perfecting a formula that's truly non-toxic and high-performing—free from aluminum, synthetic fragrances, endocrine disruptors, and even animal-based ingredients like tallow. With a base of sunflower seed wax and minimal baking soda, TIARA is both skin-friendly and sustainable, making it a favorite for athletes, wellness enthusiasts, and anyone seeking a product that truly works.But this episode goes beyond ingredients. Zuly dives into the larger issue: lack of regulation and misinformation in body care products we use every day. Through TIARA, she's built a platform for advocacy—educating retailers, speaking at summits, and winning recognition like the Entreprenista 100 award—all while remaining entirely self-funded.For anyone rethinking their routine or curious about the intersection of wellness and advocacy, this conversation offers inspiration and insight. Tune in to hear how Zuly is turning personal adversity into a movement for safer, smarter deodorant—and why TIARA is just getting started.CHAPTERS:(0:00) Introduction to TIARA and Zuly Matallana(1:39) Zuly Matayana's Journey to Creating a Brand(2:27) The Impact of Brain Surgery and Its Influence on Zuly's Perspective(5:09) The Path to Creating Sustainable Products(6:09) Researching and Developing Natural Deodorants(8:43) Understanding Harmful Ingredients in Conventional Deodorants(12:11) The Challenges and Misconceptions in the Deodorant Industry(16:15) The Importance of Ingredient Transparency and Consumer Education(21:37) The Future of Deodorants and Zuly's Mission for SustainabilityTo learn more about TIARA, visit their website and social media.Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

    The Rich Somers Report
    All In or Nothing: Building a $200M/yr Wellness Brand from Scratch | Durana Elmi & Shahab Elmi (Cymbiotika) E346

    The Rich Somers Report

    Play Episode Listen Later May 15, 2025 62:13


    Can you really bootstrap a health brand from your garage to $200M+ in revenue—with zero outside capital? In this episode of The Rich Somers Report, Rich sits down with Durana and Shahab Elmi, the powerhouse husband-and-wife duo behind Cymbiotika, to break down how they built one of the most successful supplement companies in the U.S. by going all in, hiring A-players, and refusing to compromise on quality.Rich and the founders discuss:Why “no plan B” is the only strategy for bootstrapped entrepreneursHow they scaled from packing orders in Big Bear to 150+ employees and Petco Park partnershipsWhy top talent stays loyal—and how to create a culture people want to move across the country forThe overlooked power of product packaging, testing, and customer feedback loopsHow liposomal delivery is disrupting the supplement industry and why they're betting big on itThey also share the real behind-the-scenes lessons on leadership, failure, and staying focused while competitors chase trends. If you're building a brand, leading a team, or looking for proof that a values-driven business can scale without VC money, this one's a masterclass in going all in.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

    Angry Americans with Paul Rieckhoff
    334. Brian Bengs. Independent Vet for Senate in South Dakota. Retired LTC and Almost DOGEd Park Ranger. The Toxicity of the Democrat Brand. Running as a (D) vs (I). The New Pope is American!?! Trump Abandons Afghan Allies. And Accepts a $400M Plane Bribe.

    Angry Americans with Paul Rieckhoff

    Play Episode Listen Later May 15, 2025 55:12


    There's a spirit that's sweeping across America. A growing desire for change. The system is broken. You know, we know it. And it's kind of starting to feel like everybody knows it. So when the DOGE axe was going to come down on his group of rangers, he started planning. And even though he was later protected from being fired because he was a veteran, the fear and uncertainty didn't sit with him. Retired Air Force Colonel Brian Bengs (@BrianBengs) is setting out to bring an independent voice to Washington and to protect the place he calls home. He ran before, and was urged to run as a Democrat. You'll hear how he regrets that move and how it closes doors in the states where Democrats can't win. States like South Dakota where he lives. States like Nebraska where Dan Osborn made his run at it. And in red states nationwide.  It's the second conversation in our “2025 Meet The Independent Candidates” series. And it's one you don't want to miss. It's a refreshing dose of independence and inspiration you probably need after all of the other crazy news of the last week. And we cover all of that too. Because if it's related to National Security and veterans, we've got you covered. From a chance for peace in Ukraine to Trump's absurdly corrupt new plane, the hits keep coming. And your host Paul Rieckhoff is there to cover it all—while taking you on a walk through Lower Manhattan in the rain. Including a stop the September 11th Memorial. No other podcast is like this.  There's a movement sweeping across the heartland of America, and it ain't red or blue. It's independent.  Welcome to Independent Americans Episode 334. -Be sure to watch and subscribe on our YouTube page here. -Check out Brian Bengs campaign website here. -Get extra content, connect with guests, attend exclusive events, get merch discounts and support this critical show that speaks truth to power by joining our IA community on Patreon.  -NEW! Watch the video version of the entire podcast here. -Find us on social media and www.IndependentAmericans.us. Where you can also get some very cool IA merch in time for Father's Day.  Ways to listen: Spotify: https://open.spotify.com/show/0F1lzdRbTB0XYen8kyEqXe Apple Podcasts: https://podcasts.apple.com/us/podcast/independent-americans-with-paul-rieckhoff/id1457899667 Ways to watch: YouTube: https://www.youtube.com/@independentamericans Instagram: https://www.instagram.com/IndependentAmericansUS/ Social channels: X/Twitter: https://x.com/indy_americans BlueSky: https://bsky.app/profile/indyamericans.bsky.social Facebook: https://www.facebook.com/IndependentAmericansUS/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    Stay Free with Russell Brand
    Gates on the spectrum – SF584

    Stay Free with Russell Brand

    Play Episode Listen Later May 15, 2025 82:40


    Bill Gates says he's giving it all away—but is he really? As Colbert helps him sell a $200 billion “medical moonshot,” critics and billionaires alike aren't buying it. Elon Musk fires back, and investigative voices warn: don't believe the hype. Plus, “Love on the Spectrum” stirs debate, Superman returns, and yes—someone found Hitler in Thailand. http://www.1775coffee.com/BRAND Get your 1775 Coffee starter kit worth $200 for only $99. The initial launch is only 1,000 units - get it while you can. Go to http://rumble.com/premium/brand and use code BRAND to save $10 on your annual subscription

    Entrepreneurs on Fire
    Clay Alexander: Founder & Chairman of Ember (a global consumer electronics and life sciences brand)

    Entrepreneurs on Fire

    Play Episode Listen Later May 14, 2025 24:44


    Clay is an American inventor and serial entrepreneur who holds more than 250 patents worldwide and is the Founder and Chairman of Ember, a global consumer electronics and life sciences brand best known for the Ember Mug, Ember Baby Bottle, and Ember Cube, all three of which independently have been named TIME Magazine's Best Inventions of the year. Ember was also recently named one of TIME Magazine's 100 Most Influential Companies in the world. Top 3 Value Bombs 1. Founder's gut can be a very powerful thing. 2. The team is the No. 1 factor. Putting together an incredible powerhouse team is key. 3. Inch by inch life's a cinch. Buy the yard, life's hard. Take one bite at a time and keep chugging it forward. Check out Clay's patented technology temperature control mugs and other products - Ember Sponsors The Speaker Lab - Want to learn how to get booked and paid to speak. Go to EOFire.com/speaker to grab your spot for our LIVE training on May 28th, and learn how to get booked and paid to speak. ThriveTime Show - Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow and President Trump's Son, Eric Trump at Clay Clark's next business conference today at - ThrivetimeShow.com/eofire.