Podcasts about Brand

Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey loves, this episode is so close to my heart. I'm sharing something deeply personal and raw — the messy, magical, behind-the-scenes story of how I launched Chai Tonics, my new Ayurvedic wellness tea brand. This isn't just about tea — it's about reclaiming ritual, honoring ancestral wisdom, and finding home within ourselves, one cup at a time.I spill the truth behind building a CPG brand while mothering two babies, moving cross-country, writing a book, and healing from burnout. If you've ever had a dream on your heart that felt too messy, too late, or too scary to pursue, this is your permission slip. Welcome to the real, unfiltered journey of how ritual saved me… and how it can save you too.Mama, your nervous system deserves a pause. The Chai Tonics Ritual Starter Kit was made to help you reset with blends that support focus, calm, and energy without the coffee crash. Create your sacred moment at https://chaitonics.com with code BRAVE for 15% off.What you'll get out of this episode… What sparked the launch of Chai TonicsThe Ayurvedic ingredients in chai that changed my mood, focus, and hormonesWhy ritual is more important than ever for women juggling everythingHow nostalgia, grief, and heritage became the foundation of this wellness brandBehind-the-scenes truth of launching a CPG product (it's not all pretty labels!)What to do when you want to give up on your dream — and how I kept goingHow to claim your ritual and reset your nervous system with one cupThis Episode is Powered by Health NagStruggle to stay hydrated? Health Nag's Juicy Watermelon Electrolytes give you six essential electrolytes + Vitamin B12, Magnesium, and Vitamin C—all without sugar or fillers. It's hydration that actually works. Try it today at https://neetabhushan.com/healthnag with code BRAVETABLE for 10% off.Sponsored by Zoime Longevity ClinicLongevity isn't just about more years—it's about better ones. At Zoime Longevity Clinic, you'll get a personalized health plan rooted in the seven pillars of thriving life—gut health, hormones, nervous system, mindset, and more. Start your journey at https://neetabhushan.com/zoime and get 10% off your consultation with code BRAVETABLE.Want more?☕ Love chai + self-care? Grab my free 12-month ritual guide → neetabhushan.com/chaitonics

Virginia Muzquiz (aka The Referral Diva) shares about the referral myth, why traditional networking doesn't work and what to do instead. Learn more and reach out to her at https://www.linkedin.com/in/virginiamuzquiz/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this special bathtub edition episode, Vice President of Marketing at Fussell Group Insurance Advisors (FGIA), shares how she transformed the marketing strategy for one of the largest health and life insurance agencies in Louisiana.What started as answering phones at 19 has grown into leading a multi-million dollar marketing budget, expanding into new states, and recruiting agents through innovative campaigns. We talk about the bold experiments, the surprising channels that actually convert, and the personal journey of balancing leadership, motherhood, and building a family legacy.In this episode, you'll hear about:How FGIA grew to 3M+ social media impressions in just one yearThe “Google Ads shutoff test” and what happened when they pulled the plugWhy plain, simple postcards are still one of the highest ROI channelsHow unique phone numbers make attribution possible across every ad and campaignRecruiting 15 new licensed agents in one year with organic content + SMSThe importance of industry events like AEP Kickoff and Medicare MastermindThe human side of leadership: balancing grief, faith, motherhood, and career growthIf you have ever wondered whether marketing works in so-called “boring” industries, this episode proves it does.Connect with Shelby Clement:Website: https://shelbyclement.comFollow on Socials:Facebook: https://www.facebook.com/shelbydclementLinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049TikTok: https://www.tiktok.com/@itsshelbyclementInstagram: https://www.instagram.com/itsshelbyclement/If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

The decision to leave a successful corporate position and start a company requires more than just identifying a market opportunity. For Shankar Somasundaram, it required witnessing firsthand how traditional cybersecurity approaches consistently failed in the environments that matter most to society: hospitals, manufacturing plants, power facilities, and critical infrastructure.Somasundaram's path to founding Asimily began with diverse technical experience spanning telecommunications and early machine learning development. This foundation proved essential when he transitioned to cybersecurity, eventually building and growing the IoT security division at a major enterprise security company.During his corporate tenure, Somasundaram gained direct exposure to security challenges across healthcare systems, industrial facilities, utilities, manufacturing plants, and oil and gas operations. Each vertical revealed the same fundamental problem: existing security solutions were designed for traditional IT environments where confidentiality and integrity took precedence, but operational technology environments operated under entirely different rules.The mismatch became clear through everyday operational realities. Hospital ultrasound machines couldn't be taken offline during procedures for security updates. Manufacturing production lines couldn't be rebooted for patches without scheduling expensive downtime. Power plant control systems required continuous availability to serve communities. These environments prioritized operational continuity above traditional security controls.Beyond technical challenges, Somasundaram observed a persistent communication gap between security and operations teams. IT security professionals spoke in terms of vulnerabilities and patch management. Operations teams focused on uptime, safety protocols, and production schedules. Neither group had effective frameworks for translating their concerns into language the other could understand and act upon.This divide created frustration for Chief Security Officers who understood risks existed but lacked clear paths to mitigation that wouldn't disrupt critical business operations. Organizations could identify thousands of vulnerabilities across their operational technology environments, but struggled to prioritize which issues actually posed meaningful risks given their specific operational contexts.Somasundaram recognized an opportunity to approach this problem differently. Rather than building another vulnerability scanner or forcing operational environments to conform to IT security models, he envisioned a platform that would provide contextual risk analysis and actionable mitigation strategies tailored to operational requirements.The decision to leave corporate security and start Asimily wasn't impulsive. Somasundaram had previous entrepreneurial experience and understood the startup process. He waited for the right convergence of market need, personal readiness, and strategic opportunity. When corporate priorities shifted through acquisitions, the conditions aligned for his departure.Asimily's founding mission centered on bridging the gap between operational technology and information technology teams. The company wouldn't just build another security tool; it would create a translation layer enabling different organizational departments to collaborate effectively on risk reduction.This approach required understanding multiple stakeholder perspectives within client organizations. Sometimes the primary user would be a Chief Information Security Officer. Other times, it might be a manufacturing operations head managing production floors, or a clinical operations director in healthcare. The platform needed to serve all these perspectives while maintaining technical depth.Somasundaram's product engineering background informed this multi-stakeholder approach. His experience with complex system integration—from telecommunications infrastructure to machine learning algorithms—provided insight into how security platforms could integrate with existing IT infrastructure while addressing operational technology requirements.The vision extended beyond traditional vulnerability management to comprehensive risk analysis considering operational context, business impact, and regulatory requirements. Rather than treating all vulnerabilities equally, Asimily would analyze each device within its specific environment and use case, providing organizations with actionable intelligence for informed decision-making.Somasundaram's entrepreneurial journey illustrates how diverse technical experience, industry knowledge, and strategic timing converge to address complex market problems. His transition from corporate executive to startup founder demonstrates how deep industry exposure can reveal opportunities to solve problems that established players might overlook or underestimate.Today, as healthcare systems, manufacturing facilities, and critical infrastructure become increasingly connected, the vision Somasundaram brought to Asimily's founding has proven both timely and necessary. The company's development reflects not just market demand, but the value of approaching familiar problems from fresh perspectives informed by real operational experience.Learn more about Asimily: itspm.ag/asimily-104921Note: This story contains promotional content. Learn more.Guest: Shankar Somasundaram, CEO & Founder, Asimily  | On LinkedIn: https://www.linkedin.com/in/shankar-somasundaram-a7315b/Company Directory: https://www.itspmagazine.com/directory/asimilyResourcesLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Corey Ganim Show. In this episode, I chat with Joe Saville also known as Joemazon. Joe has done it all when it comes to wholesaling on Amazon. We talk about his career and a little bit more about his business and how it has helped me along with many other people like myself. Joe was also recently diagnosed with Stage 4 cancer, so we talk about how he's navigating getting treatment while running a business.   Check out Joe's socials:   X - https://x.com/joemazon LinkedIn - https://www.linkedin.com/in/joseph-saville-05b43bb/   Check out our Wholesale Accelerator community - https://www.skool.com/the-wholesale-network-101/about   Join the Wholesale Network: https://www.wholesalenetwork.io/   Amazon Business Templates:   Brand criteria - https://corey-ganim.kit.com/d2159c4015 Brand and distributor call scripts - https://corey-ganim.kit.com/7e46a39b1f Distributor criteria - https://corey-ganim.kit.com/3c9d50ab97 Seasonal sourcing calendar - https://corey-ganim.kit.com/11c8affa83 PO template - https://corey-ganim.kit.com/5ebf7e2656 VA job posting templates - https://corey-ganim.kit.com/b618eb05bc   Discount codes:   SmartScout  - 25% OFF first 3 months - https://partners.smartscout.com/?fpr=corey89 Code: WHOLESALE25 SellerSnap  - 15% off first 3 months - https://referrals.sellersnap.io/l/BrandRocket/ Seller Investigators - (Get automatically reimbursed when Amazon owes you money - first $500 in reimbursements FREE) Code: corey https://sellerinvestigators.com/reim/ref/corey Melio - (pay your suppliers with a credit card, they get cash) - https://affiliates.meliopayments.com/4p0gnyr72g7   Credit card links:   Chase Ink Business Premier (unlimited 2.5% cash back on purchases over $5k) - https://www.referyourchasecard.com/21s/4X5UWQS6XL   Capital One Spark (unlimited 2% cash back on everything) - https://i.capitalone.com/JgZ7zoqZu   FOLLOW MY SOCIALS:   Twitter: https://twitter.com/GanimCorey LinkedIn: https://www.linkedin.com/in/corey-ganim/ Instagram: https://www.instagram.com/coreyganim/ TikTok: https://www.tiktok.com/@coreyganim?lang=en

The Kast is here to preview the CFB Week 4 slate and more! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PN25% off at sportsmemorabillia.com: https://sportsmemorabilia.evyy.net/bOe2mxUse our link at NordVPN for an exclusive discount: https://nordvpn.sjv.io/APXJKoSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson and Connor Sparrow #football #collegefootball  #podcasts

Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I'm sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don't need more hustle. You need more clarity. • Why “busy” doesn't mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is the pep talk—and business plan—you've been needing. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

We're thrilled to have Jon Glover and Marisa Pinson from the On Brand Podcast with Jon and Marisa. They tell us about a shared past life regression, Marisa's love of psychics and Jon's teenhood as a Culture Queer. And we have a listener story from Sarah, who saw some of her pets after they passed, whispering in her ear, and finally someone wiggling her toes when she was a toddler, then again in college. Please send us your own true paranormal experiences in either a voice memo or e-mail to funnyfeelingpod@gmail.com. 
 SpectreVision Radio is a bespoke podcast network at the intersection between the arts and the uncanny, featuring a tapestry of shows exploring creativity, the esoteric, and the unknown. We're a community for creators and fans vibrating around common curiosities, shared interests and persistent passions. ⁠⁠spectrevisionradio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Join us for a watch-along as Joe McCann and Liam Sullivan take us inside Tommy Robinson's “Unite the Kingdom” march in London. On the ground they capture the energy, scale, and voices of a movement drawing global attention—showing what really happened beyond the headlines.   Download the Allio App from the App Store / Google Play, or text “RUSSELL” to 511511. Investing involves risks. Including the potential loss of principal. Past performance does not guarantee results. See terms and conditions.  https://www.twc.health/BRAND code BRAND saves $60 + FREE Shipping. Get your Parasite Cleanse duo of IVERMECTIN + Menbendazole at The Wellness Company  

I've spent years talking about endpoint security, yet printers rarely enter the conversation. Today, that blind spot takes center stage. I'm joined by Jim LaRoe, CEO of Symphion, to unpack why printers now represent one of the most exposed corners of the enterprise and what can be done about it. Jim's team protects fleets that range from a few hundred devices to tens of thousands, and the picture he paints is stark. In many organizations, printers make up 20 to 30 percent of endpoints, and almost all of them are left in a factory default state. That means open ports, default passwords, and little to no monitoring. Pair that with the sensitive data printers receive, process, and store, plus the privileged connections they hold to email and file servers, and you start to see why attackers love them. We trace Symphion's path from a configuration management roots story in 1999 to a pivot in 2015 when a major printer manufacturer invited the company behind the curtain. What they found was a parallel universe to mainstream IT. Brand silos, disparate operating systems, and a culture that treated printers as cost items rather than connected computers. Add in the human factor, where technicians reset devices to factory defaults after service as second nature, and you have a recipe for recurring vulnerabilities that never make it into a SOC dashboard. Jim explains how Symphion's Print Fleet Cybersecurity as a Service tackles this mess with cross-brand software, professional operations, and proven processes delivered for a simple per-device price. The model is designed to remove operational burden from IT teams. Automated daily monitoring detects drift, same-day remediation resets hardened controls, and comprehensive reporting supports regulatory needs in sectors like healthcare where compliance is non-negotiable. The goal is steady cyber hygiene for printers that mirrors what enterprises already expect for servers and PCs, without cobbling together multiple vendor tools, licenses, and extra headcount to operate them. We also talk about the hidden costs of DIY printer security. Licensing multiple management platforms for different brands, training staff who already have full plates, and outages caused by misconfigurations all add up. Jim shares real-world perspectives from organizations that tried to patch together a solution before calling in help. The pattern is familiar. Costs creep. Vulnerabilities reappear. Incidents push the topic onto the CISO's agenda. Symphion's pitch is straightforward. Treat print fleets like any other class of critical infrastructure in the enterprise, and measure outcomes in risk reduction, time saved, and fewer surprises. If you are commuting while listening and now hearing alarm bells, you are not alone. Think about the printers scattered across your offices and clinics. Consider the data that passes through them every day. Then picture an attacker who finds default credentials in minutes and uses a printer to move across your network.  Tune in for a fast, practical look at a risk hiding in plain sight, and learn how Symphion's Print Fleet Cybersecurity as a Service can help you close a gap that attackers know too well. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA  

My new book, Own Your Brand, Own Your Career, is live! Today I'm sharing a conversation with my coauthor, Mike Kim, who is the WSJ Bestselling author of You Are The Brand and an expert in the personal branding space. We discuss how we came together, our writing process and experience, and some really important concepts from the book about building and owning your personal brand. You can get the book now on Amazon here. You can download a free workbook at ownyourbrandbook.comLet me know what you think!

I had the absolute pleasure of sitting down with Angus Rittenburg, Co-Founder and CEO of WYNK, to explore one of the fastest-growing trends in the beverage industry: low-dose THC drinks. Angus shared his incredible journey from engineering at Tesla and SpaceX to launching a scrappy startup with a vision for healthier, more social alternatives to alcohol. What struck me most was how much of WYNK's story is about holding onto a vision—even when the path forward wasn't clear and staying scrappy, adaptable, and true to quality. In this episode, Angus and I discuss everything from his early mentor, who taught him to value education over money, to the inventive mobile production systems that helped WYNK break into multiple states, to the massive regulatory unlock that allowed hemp-derived THC beverages to finally reach mainstream shelves.  Along the way, we also explored the challenges of consumer education, the better-for-you movement in beverages, and what it takes to not just build a product but build a category. Here's what you'll learn in this episode: * How a mentor's belief in vision over money shaped Angus's entrepreneurial journey * The scrappy origins of WYNK and how a mobile canning trailer became the company's launchpad * Why low-dose THC beverages are poised to disrupt alcohol consumption trends * The regulatory shifts that allowed WYNK to expand beyond dispensaries into bars, restaurants, and liquor stores * How WYNK is investing in quality and compliance to build not just a brand, but an entire category Join me, Ramon Vela, as I listen to this fascinating episode of 'The Story of a Brand,' where we explore the vision, challenges, and triumphs behind WYNK, a brand rewriting the rules for social beverages.   For more on WYNK, visit: https://drinkwynk.com/   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Today I talk with my friend and coauthor, Mike Kim, personal branding expert, Wall Street Journal bestselling author, and co-author of the brand new book Own Your Brand, Own Your Career. In this special episode, we discuss how we wrote our book, the importance of trust and the importance of personal branding for corporate professionals.Subscribe to our weekly updates and monthly talent development newsletter here. Order Own Your Brand, Own Your Career on AmazonApply to Join us in the Talent Development Think Tank Community!This episode is sponsored by LearnIt, which is offering a FREE trial of their TeamPass membership for you and up to 20 team members of your team. Check it out here.And by Mento which offers a unique 80/20 coaching style utilizing coaches with real world experience to help your people drastically improve performance. Learn more at Mento.coConnect with Andy here: Website | LinkedInConnect with Mike Kim here: LinkedInKey highlights from this episode include:Andy shares the story behind the new book, “Own Your Brand, Own Your Career,” co-authored with Mike Kim, and why they teamed up to bring personal branding strategies to professionals beyond just the entrepreneur world.Mike describes the value of collaboration over competition and lessons learned from co-writing a book, emphasizing trust, humility, and clarity in working relationships.Discover practical frameworks for personal branding, including Mike's signature “Personal Brand 3 (PB3)” questions to help you clarify your purpose and stand out.Andy and Mike offer fresh, actionable exercises for defining your identity, leveraging your career experiences, and determining what you want to be known for within your organization or industry.Get a preview of the book's key chapters, including up-to-date strategies for building your brand in an era shaped by technology and AI, and the seven essential human traits that will matter most in the workplace of the future.Learn the secrets to developing trust, influence, and relationships at work and why these human skills will only increase in value as automation and AI advance.Uncover the shift happening in organizations as more companies recognize the value of personal brands, not just for individuals, but for their teams and enterprise success.Mike and Andy discuss how to approach your career with an entrepreneurial mindset, lead without a title, and build your legacy through intentional action.The episode also features expert-backed job search and interview tips, curated specifically for professionals seeking to leverage their personal brand for career growth.Don't miss the discussion about LinkedIn, storytelling, and strategies to cultivate an authentic, respected brand both online and...

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What does it take to turn hand-drawn dog toy sketches into a globally beloved pet brand? Jen Glaser, co-founder of ZippyPaws, joins me to share her journey from college graduate with a dream to leading one of the world's most design-forward pet toy companies — alongside her dad and their growing team.From creating the now-iconic Donutz toy (which has sold over 10 million units!) to navigating a rapidly changing retail landscape, Jen reveals how combining creativity, quality, and a deep love for dogs has helped ZippyPaws stand out in a crowded market — all while staying family-owned and proudly independent.

People get caught between what they truly believe and how they're inclined to act. This includes you, and it includes the people with whom you network. Understand this as you deal with others and give to others. We're all only human, after all. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.   ✨ Countdown to Be You Brand Live 2025 ✨ We're just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025!

This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer. By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that grow with each customer. Highlights from our conversation:  ✔️ Leveraging customer feedback to guide Therabody's rebrand and audience-first strategy  ✔️ Applying AI to deliver personalized wellness experiences at scale  ✔️ Designing products and experiences around customer needs  ✔️ Building cultural relevance through talent partnerships that strengthen brand connection

Big brands don't narrow cast. They want to be known everywhere their category can be part of your life. And there's a reason for that strategic choice.This week, Elena, Angela, and Rob are joined by research professor Jenni Romaniuk from the Ehrenberg-Bass Institute for Marketing Science. Jenni breaks down why consistent distinctive assets matter more than aesthetics, how mental availability drives brand growth, and why targeting light buyers is critical for long-term success. Plus, learn why differentiation might not be as important as you think for building a successful brand.Topics covered: [04:00] Origin of distinctive assets research and why good branding matters[12:00] When brands should change or evolve their distinctive assets[19:00] What category entry points are and why they drive mental availability[23:00] How to prioritize category entry points for maximum impact[28:00] Why light buyers are essential for risk mitigation and growth[33:00] Why differentiation might not be necessary for brand success  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 Contagious Article: https://www.contagious.com/iq/article/jenni-romaniuk-on-distinctive-assetsJenni Romaniuk's LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/?originalSubdomain=au Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Qasar Younis, CEO and Peter Ludwig, CTO, Co-Founders of Applied Intuition joined Grayson Brulte on The Road to Autonomy podcast to discuss why Applied Intuition continues to be one of the most interesting companies in autonomy.The conversation explores Applied Intuition's growing portfolio of partnerships, including a major deal with Komatsu and the launch of their new SDS (self-driving system for automotive). Qasar and Peter share how first-principles thinking, diversification across verticals, and a relentless focus on engineering have allowed the company to expand while continually de-risking the business.As OEMs weigh the long-running build-versus-buy debate around autonomous driving systems, China's automakers are rapidly advancing their capabilities with a strong emphasis on in-vehicle software. From Tesla's software-driven model to legacy OEMs navigating the transition to software-defined vehicles, this episode of The Road to Autonomy highlights how Applied Intuition's Vehicle OS and SDS offerings are designed to meet automakers where they are today, while positioning them for what's next.In a future where software increasingly defines brand and customer experience, Applied Intuition is building the infrastructure that will power both vehicles and autonomy. Episode Chapters0:00 What's Next for Applied Intuition? 1:44 Self-Driving for Automotive (SDS)7:15 Managing Risks12:45 Komatsu Partnership16:32 Breakthrough Technology 21:38 Vehicle OS23:48 OpenAI Partnership25:05 L2/L2+ Demand32:42 Licensing Autonomous Driving Systems35:18 Maintaining SDS42:50 Cadillac44:09 Does Software Defines a Brand? 46:10 Planning for Automotive Software 49:29 What's NextRecorded on Friday, September 5, 2025--------About The Road to AutonomyThe Road to Autonomy provides market intelligence and strategic advisory services to institutional investors and companies, delivering insights needed to stay ahead of emerging trends in the autonomy economy™. To learn more, say hello (at) roadtoautonomy.com.Sign up for This Week in The Autonomy Economy newsletter: https://www.roadtoautonomy.com/ae/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From fashion merchandising at Tommy Hilfiger and Gap to leading e-commerce at Lucky Brand, Tiana Ravden spent over two decades shaping how people experience style. But a personal challenge—ruined silk tops and sweat marks—sparked her entrepreneurial journey and led to the founding of Eroe.   In this episode, Tiana shares how she transformed a DIY solution into a patented product while juggling corporate roles, restaurant ownership, and motherhood. Her story is one of resilience, creativity, and purpose. You'll hear how she navigated the complexities of product development, built a brand rooted in authenticity, and found support in unexpected places, including her identical twin sister.   Whether you're a founder or a dreamer, this episode is packed with insights on balancing vision with business realities, protecting your ideas, and building a brand that truly empowers. About Your Host DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs. Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive. Connect with Denise DCA Virtual Business Support website. View and listen to Podcasts with Denise Cagan. LinkedIn

On Mission Matters, Adam Torres interviews Yussy McManus, Co-Founder of Black Barn Alpacas, about launching a sustainable alpaca farm, why alpaca fiber is hypoallergenic and biodegradable, and how agritourism and education are powering the brand's mission. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

You Can Follow Jennifer Powell Here:Instagram:Jennifer Powell: https://www.instagram.com/jenpowell14/JP, INC Agency: https://www.instagram.com/hellojpinc/Lemon Digital HQ: https://www.instagram.com/lemon.hq/Website:http://www.jenniferpowell.com/http://www.lemonhq.co/Get Access to Jennifer's Course: https://jenniferpowell.com/courseDiscount Code: Sidewalker45What does it really take to build a powerhouse creator brand? In this episode, Nina goes in-depth with Jennifer Powell, the industry veteran who's managed some of the biggest names in the game, to talk all things influencer management, brand deals, and the business side of being a creator. Jenn opens up about her journey from the modeling world to running her own talent agency, the biggest mistakes she sees creators make, and how to actually negotiate like a pro. They dig into the future of creator brands, the dos and don'ts of licensing your products, and why owning your IP could be the smartest move you ever make. If you want real talk on working with brands, protecting your business, and building a long-lasting career as a creator, this one's packed with gems you don't want to miss. ::::Sidewalker Daily is your go-to resource for Creators and Influencers who want to land paid brand deals, make money doing what they love, and build a successful business with the right tools and strategies.

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

In this episode, Stacey takes us behind the scenes—not of her business, but of herself. Continuing the visionary leadership series, this conversation dives deep into why your personal brand needs more than polish... it needs authenticity. You’ll learn: ✨ Why showing your real self (not just your CEO self) makes your brand magnetic✨ How years of performance shaped Stacey’s early business mindset—and what changed after 40✨ The difference between “Miss Stacey” and the Stacey behind the scenes✨ How being vulnerable and human creates stronger connections, loyalty, and community From breakfast radio to ballet to burnout, Stacey shares the journey of discovering who she really is behind the business—and how leaning into that truth has been transformational.

The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content marketing in the age of AI, the pitfalls of over-measuring, and the importance of valuable friction in marketing processes. Shifting from container-first to story-first content creationThe myth and misuse of marketing measurementAI's impact on content marketing and the resurgence of human-created contentChallenges CMOs face with attribution and proving valueValuable friction and the importance of slowing down to improve content qualityTimecodes00:00 - Get Out of "Container First" Mentality: Start with Story01:00 - Introducing Robert Rose & the Value of Thought Leadership03:08 - Measurement Myths: Marketers Should Measure Less, Do More05:34 - Risk vs. Numbers: Incremental vs. Bold Marketing Moves09:03 - The Cracker Barrel Logo Fiasco & The Value of Attention11:27 - Attention vs. Long-Term Brand Value in Marketing15:35 - CMOs & the Attribution Challenge: Budget, Brand, & Measurement19:12 - Corporate Measurement Culture: Agreement vs. Accuracy24:05 - AI's Impact: Human Content Marketing Renaissance?27:56 - Why Content Marketing Research Still Focuses on Text32:26 - Repurposing Content: Story-First Approach Over Containers34:50 - Valuable Friction: Slowing Down for Better Content Creation40:23 - Where to Find Robert's Book & Closing Remarks Main TakeawaysStart with the story, not the container—content should drive the format, not the other way around.Measurement is often flawed and overemphasized; agreement on what success looks like is more important than accuracy.AI can enhance creativity but should be used to deepen, not replace, human insight and storytelling.Subscribe, share the episode, and visit valuablefriction.com to learn more about Robert Rose's new book.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Sponsored by KEVIN.MURPHY MID-ATLANTIChttps://www.kmmidatlantic.com/us/en/homehttps://www.instagram.com/kevin.murphy_mid.atlantic/https://www.instagram.com/kevin.murphy.education/Interview with Kelly O'Day:Kelly O'Day has been a professional in the beauty space for 25+ years! A passionate hairdresser with a strong knowledge of hair care, hair color, and a passion to share this knowledge!She currently supports a luxury hair care and color brand at the distribution and salon-facing areas. She travels throughout the Northeast, educating other stylists and colorists while growing sales and supporting sales teams!Her strengths are always positivity and her true love and passion to share and receive knowledge. She believes her honest and direct approach makes me successful in sales, education, and networking.Interview with Sarah Lund:Sarah Lund is a dedicated hairdresser with over 17 years of experience in Education, Stylist Business and Editorial Hairdressing. Currently serving as the North American Director of Education at KEVIN.MURPHY, Sarah specializes in guiding hairdressers and sales teams through enhanced communication, educational learning journeys, and inspirational approaches to the brand.Prior to her current role, Sarah excelled as a STYLE.MASTER for KEVIN.MURPHY, where she led teams of hairdressers nationwide, contributed to global fashion weeks, and cultivated a career in editorial hair styling. Her natural ability to connect with audiences has consistently driven growth and heightened brand affinity within the competitive beauty market. Sarah is deeply passionate about fostering a harmonious blend of business acumen and creativity among hairdressers and herself. She continues to actively contribute to KEVIN.MURPHY campaigns, present on stage, and serves as the official Hair Director for PARAISO Miami Beach during Miami Swim Week. Sarah also plays a pivotal role in leading and creating content for SESSION.SALON, a specialized business program designed to empower hairdressers, as well as conducting Sales Trainings and Events aimed at fostering deeper connections in salon environments and enhancing brand messaging through the Brand podcast and PR Events.Links:https://kevinmurphy.com.au/us/en/education-the-team.html?srsltid=AfmBOoolwTMZsV4HEnZ_3e8E0OPgiDXJvcYX2Uq-z09CT-z8MileJIN5https://www.instagram.com/thekmcolorist/?hl=enhttps://www.instagram.com/sarah.lovekm/?hl=en News from TheTease.com:https://www.thetease.com/the-tease-tours-logan-parlor/ https://www.thetease.com/bellami-and-highlight-artists-want-you-to-be-full-of-yourself/ More from TheTease.com:Instagram: https://www.instagram.com/readthetease/ (readthetease)Instagram:

Summary:Design is critical to ecommerce success. However, design discussions can be fraught with emotion and subjective views. And design execution is influenced by the brand, customer demographic, product range and price point.In this podcast, James Gurd and Paul Rogers delve into the nuances of good ecommerce web design. They explore the subjective and objective elements that define effective design, emphasising the importance of aligning design with brand goals and customer needs. Good design isn't a one-size-fits-all concept but should be tailored to the specific traffic and audience of a site. The podcast highlights the need for a balance between usability and brand presentation, suggesting that design should cater to both high-intent and low-intent audiences.The discussion also touches on the role of art direction in creating a brand's identity and the importance of functional coherence in design.James & Paul reference several websites, including OKA, Sanqvist, Civilist Berlin, On Running, JW Anderson and Oh Polly, as examples of innovative design that successfully integrate creative elements with functional usability. The importance of a structured design discovery process and the need for clear design documentation to ensure consistency and adaptability is emphasised.Throughout the episode, James & Paul flag the evolving nature of ecommerce design, advocating for a strategic approach that considers both aesthetic appeal and practical functionality. Key discussion points:Good design varies by brand.Understanding user intent is critical for design success.Balancing creativity with functionality is key in ecommerce.Art direction is crucial for brand identity.The design discovery process involves managing stakeholder opinions.Functional coherence is essential for user experience.Testing design changes is vital for measuring impact.Design documentation should be fluid and accessible.Chapters:[00:30] Defining Good Web Design[06:40] The Design Discovery Process[13:30] The Role of Art Direction[20:05] Interaction Design and Functional Coherence[24:40] Measuring Investment Impact in Ecommerce[28:00] Balancing Risk and Innovation in Design[29:50] Functional Coherence in Ecommerce Design[36:25] Creating Friction: A Double-Edged Sword[37:50] The Importance of Testing and Iteration[42:50] Design Documentation for Consistency

My new book, Own Your Brand, Own Your Career, is live! Today I'm sharing a conversation with my coauthor, Mike Kim, who is the WSJ Bestselling author of You Are The Brand and an expert in the personal branding space. We discuss how we came together, our writing process and experience, and some really important concepts from the book about building and owning your personal brand. You can get the book now on Amazon here. You can download a free workbook at ownyourbrandbook.comLet me know what you think!

Welcome back to Your World of Creativity, the show where we dive into the minds of creative leaders around the globe. I'm your host, Mark Stinson. Today, we're exploring the intersection of creativity, branding, and personal growth with someone who's built unforgettable brands from the ground up.Our guest today is Judy Winslow, known as The Brandologist. With more than three decades of experience in marketing and branding, Judy's helped Fortune 100 companies and visionary entrepreneurs build powerful brands that leave lasting impressions. She's the author of Ignite Your Faith and Third Act Encore, and she brings a unique blend of marketing strategy, personal development, and innovation to her work.Judy's Website @jWINSceoPRO on Instagram Judy's Facebook page 1. The DNA of a Memorable Brand“Judy, your clients often come to you seeking that ‘it factor'—something to make their brand unforgettable. In your experience, what are the key ingredients that turn a brand into an emotional, authentic, and lasting connection with its audience?”2. Aligning Purpose with Profit“You often say that it's a disservice not to share your unique gifts with the world. How do you help clients align their purpose and passion with a profitable brand strategy, especially in industries like health, wellness, and personal development?”3. Standing Out in a Crowded Market“In a world of endless noise and digital clutter, what's your advice to someone trying to get their voice heard and their brand noticed—without falling into gimmicks or losing authenticity?”4. Building the Brand from Within“You've said that confidence and clarity are crucial in brand-building. How do you guide individuals—especially solopreneurs or creatives—through the inner work of discovering their true gifts and strengths?”5. The Brandologist's Legacy: What Lasts?“You've worked with icons from Cover Girl to Yves Saint Laurent and now with inspired entrepreneurs. What have you learned about the evolution of branding—and what do you think it takes to really leave a legacy?”This episode was brought to you by White Cloud Coffee Roasters—because bold ideas deserve bold coffee. Get 10% off your first order at WhiteCloudCoffee.com with the code CREATIVITY at checkout.Be sure to subscribe, rate, and review Your World of Creativity on your favorite podcast platform. And join us again next time as we continue unlocking your world of creativity.J. Winslow is “The Brandologist”, developing strategies to build your business & life. With 3+ decades of experience and a 93% success rate, she's won numerous awards, co-founded a marketing firm in NYC working with Fortune 100s to start-ups, founded TEDxSarasota and is an International Best Selling author and speaker. Her global roster of CEOs and Founders focuses on impactful innovation, leadership and brand expansion. She's appeared on ABC TV, SmileJamaicaTV and is a frequent podcast guest.

In this conversation, Tommy Mello and Alisa Imperial discuss the importance of belief in business, the challenges faced in the home services industry, and the critical role of trust and delegation. They emphasize the need for a fun training culture, the value of pricing and customer experience, and the impact of mentorship on business growth. The discussion also highlights the significance of community collaboration and leadership in achieving success, as well as the importance of continuous learning and giving back to the community. 00:00 The Importance of Belief in Business 02:54 Navigating Challenges in Home Services 05:47 Understanding Trust and Delegation 08:58 Overcoming Fear and Embracing Change 12:04 Identifying Readiness for Growth 15:01 Creating a Culture of Fun in Training 17:46 The Value of Pricing and Customer Experience 21:07 Building Trust and Loyalty in Business 24:07 The Role of Mentorship in Business Growth 26:43 The Future of Garage Door Services 29:50 The Power of Community and Collaboration 32:48 The Impact of Leadership on Business Success 36:00 Creating a Brand that Resonates 39:02 The Journey of Self-Discovery and Growth 41:58 The Importance of Giving Back 45:07 The Value of Continuous Learning 47:56 The Role of Events in Industry Growth 50:39 Final Thoughts on Business Success  

Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching award-winning campaigns and products that resonate deeply with audiences.Rodan + Fields, founded by two female dermatologists, is built on Women-Backed Science™, evolving with skin's changing needs—from breakouts to melasma to menopause. Known for clinically tested formulas and real results, the brand offers regimens, serums, lash and brow enhancers, moisturizers, sunscreens, and haircare treatments. With best sellers, derm-approved picks, and personalized tools like the R+F quiz, it's easy for anyone to find the perfect solution. Under Anncy's leadership, Rodan + Fields continues to combine science, accessibility, and purpose to transform both skin and lives.In this episode, Anncy also discusses:Coming back to the trusted experts and why customers love derm-backed skincareSimplifying skincare with the right ingredients with the right products in the right orderThe transformation of the brand to DTCThe unpredictable era of digital marketingLaunching their newest brand campaign, Love What You SeeExpanding their retail presence at Ulta We hope you enjoy this episode and gain valuable insights into Anncy's journey and the growth of Rodan + Fields. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Rodan + Fields at www.rodanandfields.com/en-us and on Instagram at @rodanandfieldsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Can you help me make more podcasts? Consider supporting me on Patreon as the service is 100% funded by you: https://EVne.ws/patreon You can read all the latest news on the blog here: https://EVne.ws/blog Subscribe for free and listen to the podcast on audio platforms: ➤ Apple: https://EVne.ws/apple ➤ YouTube Music: https://EVne.ws/youtubemusic ➤ Spotify: https://EVne.ws/spotify ➤ TuneIn: https://EVne.ws/tunein ➤ iHeart: https://EVne.ws/iheart GAC‑TOYOTA BZ7 ELECTRIC SEDAN REVEALED https://evne.ws/4nuECB5 GWM ORA CAT SUV DETAILS REVEALED https://evne.ws/42vWzXM TOYOTA BZ7 ELECTRIC SEDAN NEARING LAUNCH https://evne.ws/3VMgmi2 ($1 = RMB 7.1178) https://evne.ws/3VMgmi2 XIAOMI AUTO AUGUST DELIVERIES AND RANK https://evne.ws/4mfaetu XPENG STARTS LOCAL PRODUCTION IN EUROPE https://evne.ws/4gz8qdB XPENG G7 REEV: SPECS, RANGE, LAUNCH https://evne.ws/4pp84dA XPENG X9 EREV: 1,600 KM COMBINED RANGE https://evne.ws/4mB0El3 YANGWANG U8L: 5.4 M, 1,180 HP SUV https://evne.ws/4miPK35 BYD YANGWANG U8L: KEY SPECIFICATIONS https://evne.ws/4gprnzq CHINA PLANS 180 GW BATTERY STORAGE BY 2027 https://evne.ws/46cjb0w ARCFOX LAUNCHES T1 COMPACT ELECTRIC SUV https://evne.ws/41RHuQd VOYAH "TAISHAN" FLAGSHIP SUV REVEALED https://evne.ws/41TDxdX

Nebraska gets its turn in the spotlight this weekend.

In episode 217, host Galit Friedlander and guest Ana Rokafella Garcia (legendary b-girl, co-founder of Full Circle Productions, choreographer, filmmaker, and adjunct professor at The New School), dive into the history, evolution, and impact of hip-hop. From growing up in New York City during the fires, crack epidemic, and AIDS crisis to discovering her voice in cyphers and clubs, Rokafella shares how dance carved out a future for her. She reflects on commercialization, gender dynamics, and visibility in the scene, while urging today's dancers to stay grounded in the culture's foundations. The conversation also touches on breaking at the Olympics, the tension between competition and community, and why hip-hop's resilience continues to guide her work. Follow Galit: Instagram - https://www.instagram.com/gogalit Website - https://www.gogalit.com/ On-Demand Fitness Courses - https://galit-s-school-0397.thinkific.com/collections Follow Rokafella: Instagram - https://www.instagram.com/larokafella Website - https://larokasoul.com/ Full Circle: https://www.instagram.com/fullcirclesouljahs Behind the Groove: https://www.instagram.com/behindthegroovenyc/ All the Ladies Say: https://www.instagram.com/alltheladiessay Listen to DanceSpeak on Apple Podcasts and Spotify.

#588 Struggling to keep up with content creation or wondering how to turn a blog into a full-fledged business? In this episode hosted by Kirsten Tyrrel, Becky Rapinchuk, founder of Clean Mama, shares how she built a thriving brand from a simple cleaning routine, growing it into a multi-stream business with books, memberships, and a product line now in national retailers. She breaks down the power of email marketing, the importance of standing out in a crowded space, and how consistency is the key to long-term success. Whether you're starting a content business or looking to scale, Becky's journey is packed with actionable insights to help you build something sustainable and profitable! (Original Air Date - 2/17/25) What we discuss with Becky: + From blog to brand – How Clean Mama grew into a thriving business + Email marketing matters – Owning your audience for long-term success + Stand out online – Avoid copying and build an authentic brand + Multiple income streams – From Etsy printables to books and products + Sustainable growth – Scaling a business without burnout + Adapting to change – Navigating shifts in SEO and social media + Consistency is key – The power of regular content creation + Full-time entrepreneurship – Transitioning from side hustles to CEO + Smart partnerships – Choosing brands that align with your values + Lessons from 2020 – How the pandemic fueled business growth Thank you, Becky! Check out Clean Mama at ⁠CleanMama.com⁠. Subscribe to the ⁠Clean Mama newsletter⁠. Follow Becky on ⁠Facebook⁠ and ⁠Instagram⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Live Trademarks, Patents and Franchise Investing New Livestream guest- Jeff Holman I'm happy to have Jeff Holaman join me on a live broadcast. Jeff has 20+ years of experience solving complex business and legal problems for entrepreneurs and companies in growth phases. Tune in and we'll be discussing having your very own attorney on staff! Well, part of one anyways. We'll also be talking about patents, trademarks and the effects of tariffs on e-commerce businesses. This is a ‘must see event' for Franchise Investors & Operators, Entrepreneurs. Find Jeff on LinkedIn: https://www.linkedin.com/in/holman/ Jeff's website: https://www.linkedin.com/in/holman/ You may also enjoy this video I did about IP and Brand value in small business: https://youtu.be/0CcQV2yiycI

Send us a textAmazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall.Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu#AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTipsWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - 3 Big Changes in Amazon Ads You Must Know  00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings  01:22 - Why Prime Day Isn't Worth a 50% Bid Boost  02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?  04:01 - When Should You Test TV Ads as a Brand?  05:02 - Budget Allocation Guide by Brand Size  06:12 - Amazon Ad Spec Requirements for Video Campaigns  07:30 - Common Mistake in Video Ads That Hurts Results  08:32 - CPM Bidding Risks Explained  10:04 - Lack of Ad Placement Control in Seller Central  10:33 - New B2B Targeting Feature: Worth Testing?  12:22 - Final Thoughts + Where to Get More PPC Help ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Buy A Ticket To Our Virtual ExperienceWe just crossed $219K in August sales for our partner brands across Shopify and Amazon - and we're on the road to $1M in sales this November. In this episode, Josh shares what actually worked to get there, key projects we are working on this month to build foundation, and the exact offers we're testing across PH, QM, and RWN to increase profit and keep our contribution margin strong. If you're in the trenches trying to scale or prepare for Q4 - this one's for you.Kaching Bundle App (Use code TEA for 10% off your subscription!)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Upcoming Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

The Kast is here to recap the Football! Don't forget to subscribe to the pod and check out karterkast.webflow.io!Our Sponsors USE CODE “KARTERKAST” AT SEATGEEK FOR $20 OFF YOUR FIRST PURCHASESeatGeek.comGet 15% off + Free Shipping at 47' Brand: https://47.sjv.io/6yK7PN25% off at sportsmemorabillia.com: https://sportsmemorabilia.evyy.net/bOe2mxUse our link at NordVPN for an exclusive discount: https://nordvpn.sjv.io/APXJKoSocial MediaTwitter: @karterkast @karterb8 @wilkersonadylan @connor_sparrowTikTok: @karterkast Instagram: @karterkast Hosted by: Karter BaughanGuests: Dylan Wilkerson  #football #collegefootball  #NFL #podcasts

Free Offerings to Get You StartedExplore Dew & DawnGet my branding prices guideResourcesBranding with Sigma Studio Repurpose Ai: Streamline your content creation and repurpose effortlessly with ⁠Repurpose Ai⁠.Later Content Scheduling: Simplify your social media strategy with ⁠Later⁠.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using ⁠this link⁠.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the⁠ question form⁠.Where To Find Us:Instagram:⁠ @sigma.wmn⁠TikTok:⁠ @sigma.wmn⁠Newsletter:⁠ Subscribe here⁠.Threads:⁠ @sigma.wmn⁠.Building a values-led jewellery brand asks for patience, clear creative direction and standards that protect your integrity. In this episode, Ruby Carland of Dew & Dawn shares how she has crafted a purpose-led, ritual-worthy product line while navigating multi-passionate energy and real-world timelines. We talk about designing for longevity, staying true to your values when trends tempt you to move faster, and why realistic timelines help you build a brand that lasts.We explore the behind-the-scenes of working with international vendors and suppliers, including what to do when things go wrong and how to maintain quality control without burning out. If you have ever felt the fear of being seen trying, Ruby's journey offers a grounded reframe so you can take up space online with consistency and ease. This conversation blends brand strategy, creative direction and energy-aware business foundations so you can grow a premium, integrity-led product brand on your own terms.If you are a multi-passionate woman and a business owner who wants your brand to feel like art direction in motion, this episode will help you prioritise what matters, simplify your systems and build trust with your audience over time. It is practical, honest and aligned with sustainable growth.Tune in to hear:How to set realistic timelines for a brand that is values-led and built to last.What to prioritise when working with international vendors and suppliers, plus how to respond when issues arise.Ways to move through fear of being seen trying so you can show up consistently and sell with integrity.Find the Complete Show Notes Here → ⁠https://sigmawmn.com/podcast⁠In This Episode, You'll Learn:How to ground a multi-passionate vision into a clear creative direction and cohesive product philosophy.How systems create freedom in a product business, from supply chain to content, so you can stay consistent without burning out.How to protect your brand integrity when scaling production and collaborating with overseas vendors.How to shift your mindset around visibility so you can take up space online and build trust with your ideal clients.Themes & Time Stamps:[2:48] Guest introduction: Ruby of Dew & Dawn and her values[6:11] The role of systems and freedom in business[12:47] Origins of Dew & Dawn inspired by India[16:33] Naming the brand and its meaning[18:52] Artisanal craft and product philosophy[21:07] Jewellery as ritual and personal expression[24:19] Coaching experience and building the business foundation[27:19] Strategic business planning and consulting[31:59] Overcoming social media resistance[34:44] The power of consistency on social media[39:05] Internalised judgements and taking up space[40:48] Performance anxiety and seeking support

Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards.GuestWebsite: stormy.ai Robert Lukoszko — LinkedIn: linkedin.com/in/karmedge X (Twitter): @Karmedge What you'll learnCreator vs Influencer marketing: Why FYP-driven platforms reward great content over big followings — and how to “rent” creators' skill instead of their audience.The scalable workflow: Brief → research → outreach (DM/email) → qualify → negotiate packages → handoff to human for final approval.TikTok UGC machine: Hire 1–3 full-time UGC creators posting 2–3 shorts per day; test cheaply, then double down on breakout templates.YouTube packages that work: Three-video bundles over ~6 weeks build trust & lift; use retainers for your top performers.Negotiation scripts that convert: Lead with “Paid collaboration” in subject/first line, anchor on value, and offer volume/retainer discounts.Pricing reality check: Typical UGC test pieces land in the ~$20–$100/video range (many sweet-spot wins at $20–$50) for micro/nano creators; salaried UGC in EU markets often $1–2k/mo part-time depending on output and quality.Compounding effects: Viral videos spawn follower videos; repeated sightings increase creator reply-rates and lower CPAs.Agents as team members: Why modern stacks look like small pods of engineers orchestrating many narrow agents (research, outreach, follow-ups, CRM status, stop-conditions).Chapters & Timestamps00:00:00 — Cold open: “Stop influencer marketing. Start creator marketing.”00:01:17 — Sponsor: Graph.com (AI dashboards from plain English)00:02:26 — Guest intro: Robert (Founder, Stormy AI) + why YouTube/TikTok matter00:03:49 — The pain of manual outreach and why Stormy exists00:05:55 — How Stormy's research agent finds/qualifies creators (views, recency, fit)00:08:15 — TikTok/UGC playbook: daily shorts, test → double down00:10:04 — It's a numbers game: post volume & breakout templates00:12:00 — “Surface area” strategy: AI pulls from the open web; brand search as moat00:15:03 — Validating features with viral demos before shipping00:17:02 — Building in public: rapid iteration with creator feedback00:18:00 — Outreach mechanics: DMs, scraping bios/Linktree, multi-source emails00:20:06 — Copy that converts: lead with “Paid collaboration” + template tips00:21:46 — Scale metrics: ~200 messages/day across rotated inboxes; reply-rate ranges00:23:29 — Brand effects: recognition boosts replies; upfront vs affiliate by stage00:26:01 — Compounding virality: trend templates, creator social proof00:29:03 — Pricing: $20–$100 UGC tests; sweet spot $20–$50; EU part-time $1–2k/mo00:29:53 — Agentic negotiations: packages, volume, follow-ups, human handoff00:31:04 — Guardrails: budget anchoring, stop-conditions, funny “PayPal link” story00:35:05 — Toolbelt of agents: research, outreach, CRM updates, payments, bulk sends00:36:01 — Architecture: many narrow agents > one monolith00:37:51 — Future: fewer humans in the loop; AI influencers; approvals as human role00:39:16 — Can businesses run themselves? Media = growth flywheel00:41:11 — Hiring philosophy: engineer-heavy teams (Gary Tan advice)00:43:46 — Wrap + where to find Robert & StormyPlaybooks & templates (steal these)Outreach subject lines (email/DM first line):“Paid collaboration: {Brand} x {CreatorName} — 3-video package”“Paid promo + affiliate: {Brand} (fast approvals, simple brief)”First message (short DM/email): “Hey {Name} — we're {Brand}, a {1-line what you do}. Paid collaboration: 1 test short this week (${offer}) + option to extend to 3-video bundle over 6 weeks. You keep creative control; we provide brief + examples. Interested? If yes, quick details + rate card?”Negotiation levers: volume (3-pack → 6-pack), multi-month cadence (1/mo), affiliate top-ups on performance, first-video discount, creative templates proven to hit.UGC hiring filter: Look for micro/nano creators (10k–50k) with at least one breakout (e.g., 500k+ views) in your niche; they have the “spark” but are still rationally priced. (Stormy highlights this pattern in search/fit scoring.) Key quotes (pull-ready)“Creator marketing rents skill at making viral content — not just an audience.”“It's a numbers game twice: mass outreach, then mass posting — let the winners emerge.”“Lead with ‘Paid collaboration' so creators instantly know there's budget.”“Templates win. When a format pops, clone it and scale with more creators.”SponsorGraphed.com — Connect your SaaS/GA4/Shopify/data warehouse → ask in plain English → get dashboards & ad-hoc analysis; share with clients or your team in one click. (Free 10-seat trial for listeners — link in description.)

In this episode of the Move the Ball podcast, host Jen Garrett dives deep into the concept of the "executive reset"—how high achievers can recalibrate, reposition, and reengage to reclaim their edge after burnout or career stagnation. Jen shares actionable strategies, personal stories, and client examples to help listeners audit their priorities, realign their brand, and build powerful relationships for ongoing success. Whether you’re a seasoned executive or an ambitious professional, this episode is packed with practical tips to help you move the ball forward in your career and life. Episode Highlights: The Reality of Executive Burnout (3:47) Jen discusses the unique challenges of executive burnout, emphasizing that it’s not a sign of weakness but feedback that a reset is needed. The Executive Reset Framework (4:54) Introduction of Jen’s executive reset framework, including steps to recalibrate, audit, and reposition for renewed momentum. Repositioning Your Value and Brand (11:29) Jen explains the importance of updating your external brand to match your internal growth, with actionable tips for LinkedIn and digital presence. Reengaging with Power Relationships (16:59) The episode wraps with advice on reconnecting with mentors and strategic allies, highlighting the role of networking in career growth. ACCELERATE YOUR CAREER BY LISTENING TO THESE OTHER MTB PODCASTS: Mastering the Executive Edge Part 1: The Mindset Shift: https://bit.ly/3ZoXyI1 Mastering the Executive Edge Part 2: The Behavior Shift: https://bit.ly/3HyDexS The Strategic Career Map Part 1: Laying the Foundation: https://bit.ly/4kAuPsj The Strategic Career Map Part 2: Execution and Elevation: https://bit.ly/3HxEKAf The Influence Factor Part 1: Becoming a Trusted Voice: https://bit.ly/451wIYl The Influence Factor Part 2: Activating Influence: https://bit.ly/4odgjsK The Visibility Equation Part 1: The Positioning Shift: https://bit.ly/4mWlsE8 The Visibility Equation Part 2: The Proximity Playbook: https://bit.ly/3HEPa1l No Permission Needed: 10 Power Moves: https://bit.ly/4lH1a19 Career Currency: Building a Digital Presence that Opens Executive Doors: https://bit.ly/4mcVH1l The Power Audit: Building the Right Personal Board of Directors: https://bit.ly/48ncYS6 Winning the Access Game: https://bit.ly/4nAeMfe IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

What does it really mean to be free? In this episode of Stories of Change and Creativity, Judy Oskam sits down with Christian Ray Flores—a high-performance coach, entrepreneur, and author of the Little Book of Big Reasons to Love America: A Love Letter from an Immigrant. Christian has lived through revolutions and the fall of the Soviet Union. From that perspective, he offers a powerful take on the American spirit and freedom. He also shares how living your brand and leaning into your unique expertise can open the door and make a real impact.In this episode you'll learn Why freedom is personal powerHow the spirit of America shapes opportunity and resilienceThe risks of trading freedom for comfort and certaintyHow to live your brand and turn your expertise into impactContact Christian Ray FloresWebsiteBook: 10 Reasons to Love AmericaLinkedInInstagramXHi Friend - If you're enjoying Stories of Change and Creativity, make sure to follow, rate, and leave a 5-star review—it helps more people discover the show. Check out my TEDx talk. Why you should take action - then figure it out.

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