Podcasts about keyword planner

Are you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy.In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they're so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business. And, I introduce you to some handy tools that make keyword research a breeze.I promise this episode will help you make your SEO work for your small business. So hit play and let's get started! Specifically, this episode highlights the following themes:The importance of quality content over keyword stuffingHow to brainstorm and research strategic keywordsThe difference between head keywords and long-tail keywordsOther Mentioned Links & ResourcesEpisode 167: Is SEO Worth It for Small Businesses?https://treefrogmarketing.com/seo-worth-small-businessesExplore Treefrog's Done-for-You SEO Service:https://treefrogmarketing.com/seo-services-small-businessesChoose the right keywords with Google's Keyword Planner:https://ads.google.com/intl/en_us/home/tools/keyword-plannerDiscover Trends on Answer The Public:https://answerthepublic.comBoost Your Rankings with Moz Explorer:https://moz.com/explorerExplore Keywords on Ubersuggest:https://neilpatel.com/ubersuggestListen to The Priority Pursuit Podcast SEO Episodes:https://treefrogmarketing.com/category/seo-websiteGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Hey there, SEO enthusiasts! Today, we're diving into the crucial task of regularly reviewing and updating your keywords. As we know, SEO is constantly evolving, so let's talk about how to stay on top of these changes and how often we should adapt our strategies. First, let's address Google's EEAT guidelines - Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality. But what does EEAT have to do with keywords? Everything! Your chosen keywords should reflect your experience, showcase expertise, demonstrate authority, and build trust with your audience. How often should we review keywords? While there's no one-size-fits-all answer, many experts recommend a quarterly review. This keeps you current with industry trends and search behaviour changes without constant disruption. However, don't wait for your quarterly review if you notice significant traffic or ranking drops. Keep a close eye on your analytics and be ready for impromptu reviews when needed. Now, let's discuss how to conduct these reviews: Analyze current keyword performance: Are they still driving traffic and converting? If not, consider retiring or demoting them. Look for new opportunities: Use tools like Google's Keyword Planner to identify emerging trends. Pay attention to questions your audience is asking - these can be goldmines for long-tail keywords that align with EEAT guidelines. Consider search intent: As search engines become more sophisticated, they're better at understanding user intent. Ensure your keywords align with what your audience is actually seeking. Make gradual, strategic changes: Don't overhaul your entire keyword strategy overnight. Phase out underperforming keywords and slowly introduce new ones. Refine existing keywords: Sometimes, updating means expanding on existing keywords to better match user intent and showcase your EEAT qualities. Review keywords quarterly, or more often if analytics show significant changes. Analyze current performance and look for new opportunities. Consider search intent and EEAT guidelines when choosing keywords. Make gradual, strategic changes to your keyword strategy. Create high-quality content around your keywords to demonstrate EEAT qualities. Remember, it's not just about finding high-volume keywords. It's about finding the right keywords that demonstrate your experience, expertise, authority, and trustworthiness in your field. A common concern is whether constantly changing keywords hurts SEO. Not if done right. The key is gradual, strategic changes. Don't forget that keywords are just the foundation - it's the high-quality, relevant content around these keywords that truly demonstrates your EEAT qualities. Staying on top of SEO keyword changes is an ongoing process. By conducting regular reviews, staying attuned to your analytics, and always keeping EEAT guidelines in mind, you can ensure your keyword strategy remains effective and up-to-date. To wrap up: Remember, in SEO, change is the only constant. Embrace it, adapt to it, and use it to your advantage. Happy optimizing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/teaandtoast/message

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to optimize your donation page! What you'll learn: → The basics of Google Ad Grants and how they can benefit your nonprofit. → Best practices for setting up your website to utilize Google Ads effectively. → Strategies for creating content that aligns with your audience's search terms. → Tips for using Google's Keyword Planner and other tools to find the right keywords. → How to craft a user journey that leads to conversions Want to skip ahead? Here are key takeaways: [0:00] What is the Google Ad Grant? It is a $10,000 monthly ad spend for qualifying nonprofit organizations. This allows you to have ads at the top of search in Google. [3:33] Start with your goals first. You'll want to create your ads around the ultimate goals for your organization. This helps you understand what pages of your website need to be updated or created to support ads. [5:49 ] Generate keywords that people are using for content you're creating. Tools like Google Keyword Planner and even the Google or YouTube search bar can help you understand the terms people are serching for that are relevant to your goals. It will also give you the language that people are using versus your jargon. Resources Google Keyword Planner SEMRush EP 41 | Grow your Email List with Quizzes EP 211 | 5 Email Automations To Help you Raise More Money EP 214 | Strategies for Growing Your Email List Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.Related videos on the StarterPPC YouTube channel:Analyzing Keywords to Avoid Wasted Ad Spend: • Analyzing Keywords to Avoid Wasted Ad... Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting: • Keyword Crash Course! Our Process For... 4When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand: • When Your Google Ads Strategy Is Off:... The ROAS Shrink Is REAL: • The ROAS Shrink Is REAL Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads: • Limited Budget Strategy: Convert Your... Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc... 0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings2:23 Importance of researching seasonality before going live3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!6:49 Seasonal trends in keyword searchesNeed help with Google Ads? Get your FREE action plan here:

Ahrefs has been in the SEO community chatter quite a bit since the pricing model change so we thought it'd be good to bring Tim Soulo himself on the podcast to talk a little bit about the reasoning behind that.But we wanted to get more value out of the episode than that.In this episode, Tim gives us some useful keyword research tips both using paid tools as well as free tools and sheds some light on the accuracy... or lack thereof... when it comes to the metrics that SEO tools spit out including how inaccurate Google's owned tools' metrics such as Search Console and Keyword Planner.Tim uncovers how Ahrefs does keyword research for their own blog using "Business Potential" keywords and the downside of using Google's free keyword tools.Additionally, if you're a longtime listener of the podcast, you know that Cody and Jake have been pretty anti-paid tools when it comes to SEO and SEO research. In this episode, hear Tim counter Cody and Jake's argument on the idea that paid tools aren't necessary for new agency owners.----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------You can find Tim Soulo and Ahrefs at these profiles / locations:Twitter/X: @timsouloLinkedIn: linkedin.com/in/timsoulo/YouTube: @AhrefsComWebsite: www.timsoulo.com/----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/

Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023.1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its "Reddit Ads Formula" marketing education program, adding a new "Boost 2.0 Certification" to its existing courses. What does this mean for you? It's a golden opportunity to understand Reddit's advertising tools better and use them to your advantage.Originally launched last June, Reddit Ads Formula offers a straightforward guide to Reddit's advertising options. The new Boost 2.0 Certification takes it a step further by providing in-depth knowledge and insights. The course covers essential topics like selecting the right bid and budget strategy, identifying performance opportunities, and effectively engaging Reddit communities. Completing the course earns you a certification badge, which can add credibility to your business. Plus, you'll have the option to make a Reddit-funded donation to charity.Why is this important? Reddit is a growing platform with a diverse user base, making it a fertile ground for advertising. The new courses aim to help you optimize your ad campaigns, thereby increasing your reach and ROI. With over 5,800 participants from 26+ countries already benefiting from the program, it's time you consider hopping on the Reddit advertising bandwagon.2. LinkedIn Testing Fully Automated Accelerate Ad Campaigns - LinkedIn is stepping up its advertising game with a new feature called "Accelerate," designed to automate your entire ad campaign process. If you're a business owner, this is big news. Why? Because advertising on platforms like LinkedIn can be complex and time-consuming. Accelerate aims to simplify this by recommending a complete campaign in as little as five minutes.Here's how it works: You provide a URL for the product you want to promote, and LinkedIn's AI systems take care of the rest. The AI analyzes your company's LinkedIn page, past ads, and the website you shared to create a tailored campaign. You can then fine-tune the campaign's copy, images, and targeting parameters. The AI also adjusts your campaign bids and budget in real-time to maximize results.Why should you care? LinkedIn claims that its AI tools have led to a 47% improvement in cost-per-conversion and a 21% improvement in average cost-per-lead. Essentially, you're letting LinkedIn's AI manage your ad budget in the most efficient way possible, which could save you both time and money.The Accelerate feature is currently available to a limited number of customers in North America. It's a hands-off approach to LinkedIn ads that could make your life a lot easier. So, is it time to let AI take the wheel in your LinkedIn advertising? It might be worth a try.3. Meta Expands Roll Out of Generative AI Features for Ad Creation - Meta, the company behind Facebook, has recently expanded its Generative AI features for ad creation. These features include text variations, background generation, and image expansion tools. What does this mean for you as a business owner? It means you can now create more dynamic and personalized ads with just a few clicks, saving you both time and money.In early tests, advertisers found that these AI tools saved them an estimated five or more hours a week. That's almost a month's worth of time saved per year! These tools not only speed up the ad creation process but also help in maximizing the effectiveness of your campaigns. For instance, you can quickly develop multiple variations of ad creatives, which allows for more strategic work and better performance.But that's not all. Meta is also developing AI tools for business messaging on platforms like Messenger and WhatsApp. These tools will help you engage with customers more effectively, offering instant conversational responses.In summary, Meta's new AI features are designed to make your life easier by automating tedious tasks, allowing you to focus on strategy and creativity. These tools are rolling out globally and are expected to be fully available by next year. Don't miss out on this opportunity to take your advertising to the next level.4. Meta's New Subscription Model Could Change Your Business Advertising Strategy - Meta, the parent company of Facebook and Instagram, is planning to introduce a subscription-based model that offers an ad-free experience for $14 a month. This move is in response to the European Union's Digital Services Act, which will take effect on January 1, 2024. The act requires platforms to seek user consent for serving personalized ads, impacting businesses that rely heavily on ad revenue.Why is this important for you as a business owner? Well, if users opt for this subscription, they won't see ads, which could significantly reduce the reach of your advertising campaigns on these platforms. This means you might need to rethink your advertising strategies and possibly invest in alternative platforms for better visibility.Meta has not yet made an official statement about this new model, but it's crucial to stay ahead of the curve. The cost of the subscription could be a determining factor for user adoption. If fewer people see your ads because they've opted for the ad-free subscription, you'll need to adapt quickly to maintain your online presence and customer engagement.Stay tuned for more updates on this developing story, as it could have a significant impact on how you approach advertising on social media platforms.5. TikTok Testing Subscription Plan - TikTok is exploring a new avenue to enhance user experience: an ad-free subscription plan. This move comes as social media platforms are grappling with changes in digital privacy regulations, particularly in the European Union. The new plan would cost users around $4.99 per month to enjoy an ad-free TikTok experience.Why is this important for you as a business owner? Ads are the lifeblood of social media platforms, helping businesses like yours reach potential customers. However, with increasing regulations and user demands for a cleaner interface, platforms are considering alternative revenue streams. TikTok's ad-free subscription is not just a user-centric move; it's a signal of changing tides in the digital advertising landscape.This shift could impact how you allocate your advertising budget and engage with your audience on TikTok. It's also worth noting that while this feature is currently in the testing phase and targeted at a single English-speaking market outside the U.S., it could potentially be rolled out more broadly in the future.6. New Google Rules for Email Marketing: What You Need to Know to Keep Your Business in the Clear! - Google is tightening its rules for businesses that send bulk emails to Gmail users. If your business sends more than 5,000 emails per day to Gmail addresses, you'll need to pay attention to these new guidelines, which will take effect in February 2024. The changes aim to reduce spam and improve email security, making it crucial for business owners to adapt. Strong Email Authentication: Google will require you to authenticate your emails using established protocols like SPF, DKIM, or DMARC. This ensures that your emails are genuine and not spam. Easy Unsubscribe: You'll need to provide an easy, one-click unsubscribe option in your emails. All unsubscribe requests must be processed within two days. Clear Spam Rate Threshold: Google will enforce a specific spam rate that you must not exceed. This will help keep your emails out of the spam folder. These new rules are not just about compliance; they're about maintaining a healthy relationship with your customers and ensuring your emails actually reach them. Even if your email list has fewer than 5,000 recipients, following these best practices is still recommended.By adhering to these new guidelines, you'll not only avoid potential penalties but also improve the effectiveness of your email marketing campaigns. Make sure to update your email practices before the February deadline to stay compliant.7. Google's new GA4 feature!

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. It only takes a one-sentence prompt to describe the video's theme, topic, or purpose. But for higher-quality results, the more specific and detailed your prompt is, the better.2. Microsoft Advertising Announces New Features and Updates to Help Advertisers Get More Results - Microsoft Advertising has announced a number of new features and updates in July, including: Predictive Targeting - Microsoft Advertising introduced Predictive Targeting, an AI-based advertising tool that uses machine learning to automatically identify and target new audiences for increased conversions, which could save advertisers' time and boost campaign efficiency. While it offers flexible application with existing strategies, potential downsides include losing control over target audiences and possibly wasted ad spend or brand damage if incorrect audiences are exposed to ads. Generative AI And RSA - Microsoft integrated generative AI into creating and editing responsive search ads (RSA), providing AI-generated headlines and descriptions based on the advertiser's final URL. The updated experience reportedly offers neatly categorized, high-quality, and diverse recommendations in 35 detected languages, enabling advertisers to select multiple suggestions in a single click. You can also opt-in to auto-generation of assets, which dynamically creates assets when serving ads, enabling greater scalability and relevancy. RSA IF Functions - IF functions for RSAs could offer sophisticated targeting and ad customization based on device and audience. This would reduce the need for separate campaigns and enables customized messages for specific user devices or audience segments. Automated multimedia ads within Dynamic Search Ads (DSA) groups will reportedly utilize AI to automatically generate rich, visually engaging ads optimized for performance using your website's content. Combining users' assets with machine learning technology, these ads will be displayed on the right side of the search results page and exclusive, with only one multimedia ad appearing per page per advertiser. Property Promotion Ads For Vacation Rentals Microsoft extended its Property Promotion Ads, which are highly visual ads designed to inspire potential travelers, including vacation rentals and hotels. It allows travel advertisers to display more property offerings on Microsoft platforms. Offering a rich, engaging experience with complete control over images and callouts, these ads could drive increased bookings with premium placements and automated management via familiar ad management workflows in the Microsoft Hotel Center, saving advertisers' time. Enhancements To Universal Event Tracking Microsoft Advertising has enhanced its Universal Event Tracking (UET) tag dashboard, troubleshooting and monitoring UET events in real-time for more efficient testing and quality assurance. Additionally, the UET overview tab now provides an expanded lookback period to review the performance of your tag across various dimensions, such as events, parameters, and event types. Data-driven attribution (DDA) reporting became generally available, using advanced machine learning to calculate the actual contribution of each ad interaction on conversion, differing from the traditional Last Click Attribution (LCA) model. This model comparison report, accessible through Reports > Default Reports > Performance > Conversion Model Compare, should allow for thorough analysis with a wide range of metrics at the ‘Keyword' grain. Deprecation Of Keyword Planner Legacy Features Microsoft Advertising is deprecating several legacy features in Keyword Planner, including various service operations and the Product Category feature, due to their outdated nature and incompatibility with the system, effective August 21, 2023. 3. YouTube's New Video Title Suggestions: A Must-Try for Creators - YouTube is rolling out a new feature that will suggest video titles for creators based on the video's transcript and description. This new feature is designed to help creators create more effective titles that will attract more viewers.The title suggestions are generated by an AI model that analyzes the video's transcript and description. The model takes into account factors such as the most common words and phrases in the video, as well as the keywords that are likely to be searched for by viewers.The title suggestions are optional, but creators can choose to use them if they want. The suggestions are also updated over time as the AI model learns more about the video.4. Google Ads Policy Update: Repeated Violations Could Result in Account Suspension - Google Ads is updating its Circumventing Systems policy this month to clarify that the policy prohibits repeated and simultaneous policy violations across any of your accounts, including using two or more accounts to post ads that violate any Google Ads policy.The update also clarifies that the policy applies to both manual and automated violations. This means that if you are caught using automated software to circumvent Google's systems, your account could be suspended.Google takes violations of this policy very seriously and considers them egregious. If they find violations of this policy, they will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again.To avoid violating the Circumventing Systems policy, it is important to understand what is considered a violation. Cloaking (showing different content to certain users, including Google, than to other users) that aims at or results in interference with Google's review systems, or hides or attempts to hide non-compliance with Google Ads policies, such as: Redirection to non-compliant content Using dynamic DNS to switch page or ad content Manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account Using click trackers to redirect users to malicious sites Whether repeated or simultaneous, policy violations across any of your accounts, including using 2 or more accounts to post ads that violate this or any other Google Ads policy. For example, creating new domains or accounts to post ads that are similar to ads that have been disapproved for this or any other Google Ads policy. Bypassing enforcement mechanisms and detection by creating variations of ads, domains or content that have been disapproved (for this or any Google Ads policy) or using techniques in text, images, or videos to obfuscate sexually explicit content After a previous suspension decision, attempting to use the Google Ads system again by creating new accounts in order to re enter the system Abusing Google Ads product features in order to show policy non-compliant content to users and/or gain additional traffic Submitting false information as part of our verification programs As an FYI, Google Search (organic results, not paid) also has a circumvention spam policy.5. Building Trust and Increasing Sales with Google Merchant Center - Google Merchant Center is a free service that allows you to submit your business and product information to Google so that it can be displayed in Google results. This can be a great way to increase visibility for your products and drive traffic to your website.  Google has posted a new document in the Google Merchant Center area on how to build trust with your customers. The document goes through your business identity, your transparency, your online reputation, and your professional design.Google explained, that it wants "Google to be a safe and trustworthy place for both our customers and retailers. Customers should feel confident about the offers they are browsing and the businesses they are purchasing from. Sometimes it can take some time before a sufficient level of trust is established and before we consider it safe to display your offers to customers. This assessment is an ongoing process and since we know that customers are likely to do research about your products and business, we may review multiple signals from across the web. The more we know about your business, the better we are able to represent you."Here is that list of what Google said customers value in building trust with your business: Business Identity: Provide the official business name that you use across the web and avoid any mismatches in your registered business name and domain name. Include an “about us” page on your website to show your authenticity and tell customers your unique story. Let customers know that they can follow you on social media profiles and link to those pages from your website. Transparency: Be clear and provide detailed information about your policies including shipping, returns and privacy policies. Be transparent about your business model and how you operate. Online reputation: Help potential customers understand how to use your products or how other customers have used them. Show reviews and testimonials about your products and business. If you've received any badges or seals of approval from official third-party sources, make sure that you mention these. Clearly communicate how customers can interact with you by making sure they know how to get in touch with you and how your customer support is set-up. If you publish a blog post or if your business was mentioned in an article, make sure your customers know about this. Professional design: Install an SSL certificate so customers know that their sensitive data is retrieved and stored securely without being intercepted by hackers. Your website should be accessible for all customers, easy to navigate, and shouldn't contain any unnecessary redirects or redirects to broken links. Avoid placeholders for text and images; this gives the feeling that the website is unfinished. So there you have it, your blueprint from Google on how you can get your customers to trust you. :)But how does Google know if your customers trust you? Google put down this list of how you can help Google learn more about your business: Provide information in the Business information settings in Merchant Center. Link the relevant third-party platforms to Merchant Center. Create and verify a Google Business Profile. Follow our SEO guidelines to improve the visibility of your website on Google and to provide a good customer experience. Improve your eligibility for seller ratings, by opting into Google Customer Reviews or other third-party review services. Match your product data in your product feed with your website to ensure customers see the same information, such as prices, across both.6.  Don't Let Your Syndicated Content Hurt Your SEO! - Syndicated content is content that is published on multiple websites. This can be a problem for SEO, as it can lead to duplicate content issues. Google recommends that publishers use the noindex tag on syndicated content to prevent it from being indexed by search engines.The noindex tag is a meta tag that tells search engines not to index a particular page. This can be useful for a variety of reasons, including preventing duplicate content issues, preventing spam, and improving page load times.To use the noindex tag, simply add the following code to the head section of your page:This will tell search engines not to index the page. Google recommends publishers push syndication partners to use noindex to prevent syndicated content from outranking original news sources.7. Google Explains How Google Discover Works - Google's Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into what Google Discover focuses on.Google Discover is a personalized feed of articles that match user interests. It is a great way to drive traffic to your website.Google Discover uses a variety of factors to determine which articles to show users, including the user's search history, the websites they have visited, and the topics they have clicked on. This means that the best way to optimize your content for Google Discover is to create high-quality content (while Google shows relevant evergreen content, the system is also looking for fresh content on particular topics that tend to need freshness.) that is relevant to your target audience. According to Martin, “Generally, content that is indexed and meets our content guidelines can be included in Discover. But …Discover traffic is hard to predict and will ebb and flow. The content in Discover is automatically refreshed as new content is published, however Discover is designed to show all types of helpful content from across the web, not just newly published content. A common mistake I see in the SEO industry is focusing too hard on keywords or the semantics of words and not enough on topics. In my experience, focusing on the semantics of words is a waste of time. Focus on topics of interest. Topics are about what's going on in the industry and understanding what are people interested in right now.”Here are some specific tips for optimizing your content for Google Discover: Use clear and concise titles that accurately reflect the content of your article. Use relevant keywords throughout your article. Include a well-written meta description that summarizes the content of your article. Use high-quality images and videos. Promote your articles on social media. 8. Your Page is Discovered, but Not Indexed! Here's How to Fix It - Google's John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled.The "Discovered - Currently Not Indexed" status in Google Search Console means that Google has found your page, but it has not yet crawled or indexed it. This can happen for a number of reasons, such as technical errors on your site, duplicate content, or low-quality content, although Google's official documentation only lists one reason. “Discovered – currently not indexed The page was found by Google, but not crawled yet. Typically, Google wanted to crawl the URL but this was expected to overload the site; therefore Google rescheduled the crawl. This is why the last crawl date is empty on the report.” If you see the "Discovered - Currently Not Indexed" status for one of your pages, there are a few things you can do to try to fix it: Check for technical errors on your site. Make sure your content is unique and high-quality. Submit your page to Google Search Console. 9. Google's SEO Advice Has Not Changed in 20 Years. Here's What You Need to Know - Google's core SEO advice has not changed in two decades. That's right, the same advice that Google gave in 2002 still applies today.In a recent post, Danny Sullivan, Google's Search Liaison, shared a screenshot of Google's advice from 2002. The advice reads: "Make pages for users, not for search engines."Sullivan went on to say that Google's core SEO advice has not changed because it is still the best way to create high-quality content that people will want to read.So, what does it mean to "make pages for users, not for search engines"? It means that you should focus on creating content that is informative, helpful, and engaging. You should also use keywords throughout your content, but you should not stuff your content with keywords.If you follow Google's core SEO advice, you will be well on your way to ranking well in search results.Here are some additional tips for following Google's core SEO advice: Write clear and concise titles that accurately reflect the content of your page. Use relevant keywords throughout your content, but don't overdo it. Create high-quality images and videos. 10. LLMs for SEO: A Recipe for Disaster? -  Large language models (LLMs) are a powerful tool that can be used for a variety of tasks, including generating text, translating languages, and writing different kinds of creative content. However, LLMs can also be used for SEO purposes, and this can lead to disaster if not done correctly.One of the main problems with using LLMs for SEO is that they can generate content that is not relevant to the user's search intent. This can lead to a decrease in organic traffic, as users will be less likely to click on links to pages that are not relevant to their search.Another problem with using LLMs for SEO is that they can generate content that is plagiarized or duplicate. This can lead to a site being penalized by Google, which can result in a decrease in search rankings.If you are considering using LLMs for SEO, it is important to be aware of the risks involved. You should also make sure that you are using a reputable LLM provider that has a good track record of generating high-quality content.Sources: https://twitter.com/rustybrick/status/1671848255792054272 and https://flower-nutria-41d.notion.site/No-GPT4-can-t-ace-MIT-b27e6796ab5a48368127a98216c76864

Are you in a rut with your digital business? Try this hack and change the way you decide what to sell! Keyword research is imperative, whether it's with a free tool like Google's Keyword Planner or paid tools like Helium 10 or Everbee. If you're interested in tutorials on how to use each tool, here they are! If you want to chat further about this, comment on the website https://www.passiveincomegroup360.com/podcast Until next week! ✅ HELIUM 10. THE BEST TOOL FOR SERIOUS AMAZON KDP SELLERS      ⁠https://www.passiveincomegroup360.com/HEL10⁠ HELIUM 10 TUTORIAL https://youtu.be/FubhkhFeuh8 ✅ SPY ON YOUR ETSY COMPETITION USING EVERBEE FREE! ⁠https://www.passiveincomegroup360.com/everbee EVERBEE TUTORIAL https://youtu.be/QrY67eC-oPg Grow Your Digital Products Business Faster https://www.passiveincomegroup360.com/JoinUs I LOVE MONDAYS-JOIN THE GROUP COACHING TEAM! https://www.passiveincomegroup360.com/ilovemondaysio Ready to Start Investing in the Success of Your Business With One on One Coaching with Lisa Michele! https://www.passiveincomegroup360.com/coaching-programs AMAZON FINDS FOR ENTREPRENEURS https://www.amazon.com/shop/makemoneyathomewithlisamichele ✅ Sign up for Freebie Fridays https://lisamichele.systeme.io/freebiefridays ✅ Listen to the Passive Income Group podcast! https://www.passiveincomegroup360.com/podcast Sub to my YouTube channel! https://youtube.com/@heylisamichele ✅ ACCESS FREE RESOURCE LIBRARY: https://www.passiveincomegroup360.com/resources/ ✅ See What's New in The Blog https://www.passiveincomegroup360.com/blog Free Courses/Challenges ✅ ETSY PRINTABLES MINI-COURSE: https://www.passiveincomegroup360.com/EtsyPrintablesCourse ✅ PINPOINT YOUR PASSION AND PROFIT FROM IT: https://www.passiveincomegroup360.com/PinpointPassion ✅ START A BLOG CHALLENGE: https://www.passiveincomegroup360.com/start-a-blog-challenge ✅LEARN HOW TO START A SIDE HUSTLE! https://www.passiveincomegroup360.com/passive-income-ideas ✅Free Flipbook https://www.passiveincomegroup360.com/passiveincomeideas Tools I Love! ✅ TRY PAYHIP:https://payhip.com?fp_ref=lisa14  ✅ GET 40 FREE ETSY LISTINGS FREE! https://www.passiveincomegroup360.com/Etsy40 ✅ GET DESIGNRR AND MAKE WINNING EBOOKS! https://lisamichele--page1.thrivecart.com/designrr-offer-one-time-payment/ ✅ GET HEYZINE AND MAKE AWESOME FLIPBOOKS https://heyzine.com/?via=lisa ✅ GET A DISCOUNT ON BOOK BOLT https://www.passiveincomegroup360.com/bookbolt ✅ GET A VEXELS DISCOUNT https://www.passiveincomegroup360.com/Vexels ✅ Samson Q2U Mic https://amzn.to/3dGefX9 ✅ GET FREE FONTS AND DESIGN ELEMENTS EVERY WEEK! https://www.passiveincomegroup360.com/creativemarket Self-care journal (PLR) https://www.passiveincomegroup360.com/self-care-journal Let's Keep in Touch! Business Email: lisa@passiveincomegroup360.com

Hello Writers and Crafters! I'm Valerie Ihsan, And I'm Erick Mertz, and this is Episode 109 of the podcast and it's April 5, 2023  as we record this.  Main Topic: SEO (Part 2 in our Marketing That You Own series)   PATREON: No new patrons this week. Thank you to our existing patrons for believing in us and in the podcast.  This podcast is sponsored by our patrons at Patreon.com/valerieihsan. For as low as a $1/mo, you can get a postcard from me, a shout out on the podcast, and we can make announcements for you on air. At other tiers, the benefits increase--free books, accountability Zoom calls, scene analysis, mastermind calls, and even free Writer Craft retreat tickets. Become a patron of the arts at Patreon.com/valerieihsan.  Patreon.com/strangeairstories for paranormal mysteries short stories   Comments: email from listener:   Questions from listeners:   Announcements:  1) Next Group Coaching cohort is starting soon! On sale now for $333. April 11- June 7 weekly; Tuesdays 2:00 p.m. (day and time negotiated by cohort) UPDATE:  Valerie:  quarterly check-in and not monthly check-in felt weird; lots of knitting!; compiling a master list of business tasks so that I can prioritize them. Erick:  getting to finished points on two books, (accidental rapid release later this year)    Just finished:  The Writing Retreat by Julia Bartz I'M READING: The Blackhorse by Carole Johnstone ; Bones Would Rain from the Sky: Deepening Our Relationships With Dogs by Suzanne Clothier; Wabi Sabi: Japanese Wisdom for a Perfectly Imperfect Life by Beth Kempton.    Up Next: audiobook library pick. I want to finish this sweater! Erick's Reading:  The Wendigo by Algernon Blackwood Hyperion by Dan Simmons   Show Notes:  Make sure you have Google Analytics on website at the very least. Search Engine = Google; Google scans All Pages On The Internet; Which page is most likely to help the searcher? When building a page (blog, site, YT) you are optimizing that content so that Google can find it. Tailor the content for that purpose--to rise to the top of those search results. Website = newspaper (Erick analogy.) Write blog topics based on google search terms. (What's a hot search term right now?) Tailor your content to the broad topic (called long tail search term) and create content based on each smaller keyword. YOST plug-in gives you red/green lights on each page, and tells you where to naturally put your keywords. Google crawls your site to look for new content. Goal: to rank for multiple relevant keywords. After two dozen pages of targeted content, you'll be pushed up in the searches. This marketing strategy is part of SEO. (Or maybe the other way around?) Erick works on this quarterly and weekly. Every quarter he looks for trending search terms and plans a quarter of blog post topics; and writes one each week for his blog.  Also, thinking about how to narrow the search terms. "Ghost writer" becomes "best ghost writer for hire in Portland Oregon." This works especially well for writers that provide author services and non-fiction authors, but what about fiction writers? Fiction: what are your competitive keywords? Take the low hanging fruit. Be the best small fish. "Mystery author" (competitive), "Oregon City author" is less competitive than "Portland author." It's about branding. If "Books about haunted towns" is the search term, write a blog post on "Top Ten Haunted Towns." You can look at SEO like choosing amazon keywords and categories for your book. Amazon book page is same as a website page in terms of content for Google to search. Site age does factor in to the Google ranking. Start SEO habit today, don't go back to fix old blog posts. Republishing blogs does count as new content, though. Next Steps: 1. Install Google Analytics on your website. 2. Install Yost on your website. 3. Brainstorm for search terms. What do you want to rank for in six months? (Think highest paying job.) 4. Take each term and put it in AdWords or Keyword Planner, and it will give you fifty other terms that fit, and rank them.  5. Start with lowest competitive terms. (What does it cost to run an ad on that word?) And write a blog post on that. Alternate topics. It all starts with content. (There are further strategies that come beyond the page, but you need content first. This can be: blog post; pictures can have keywords, too (meta tagging); video descriptions.  Tools to use for SEO, domain analysis, and keywords: Google Analytics, Google  Ad Words, Yoast, Moz. Talk to Erick about it. Email him to start a conversation. He can help you get started. SEO Consultants are expensive. There's a lot you can do BEFORE you hire one.  Semrush, The HOTH Resources:  Reading Critique Group for Writers FB Group (Jennie Komp's group) 3 Bird View FB page (Jennie Kemp's business page) Author XP (marketing for authors) (bi-monthly promotions) Raven Publicity (publicity for authors) The Shades of Orange (Rachel, Book Blogger on YouTube) for book recommendations SF/Fantasy/Horror Contact Erick for business-starting advice or building a website. Contact Valerie for author coaching.   Other Resources: Thomas Umstattd Jr, at Novel Marketing Podcast. Ep255: How to Create an Email Onboarding Drip Campaign Russell P. Nohelty and Monica Leonelle's book, Get Your Book Selling on Kickstarter. Valerie's new day book for the year 2023 is: Meditations from the Mat: Daily Reflections on the Path of Yoga by Rolf Gates. I've published our 2022 Book List on the website: valerieihsan.com/podcast-news   The Author Life Community Passion Planner: https://passionplanner.rfrl.co/e86j8 (affiliate link) Discount Code: VALERIE188 ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link)   Find Us: Writer Craft Facebook Group Valerie's Services: https://valerieihsan.com Valerie's Author Site: https://valerieihsanauthor.com Valerie's Facebook Page and Instagram account Valerie's Linktree: https://linktr.ee/valerieihsan Erick's Linktree link: https://linktr.ee/erickmertzauthor Erick's Services: https://erickmertzwriting.com Erick's free book on Ghostwriting: https://dl.bookfunnel.com/cexki4kp5n Erick's Author Site: https://erickmertzauthor.com Erick's Facebook Page and Instagram account    Patreons:  https://patreon.com/valerieihsan    https://patreon.com/strangeairmysteries

This week we're talking zero volume keywords. Those pesky keywords that tools like Keyword Planner and Ahrefs say have ZERO searches per month... but do they really? Time will tell (and by time we mean about 20 mins or so for this episode, give or take) - enjoy.WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.coCheck out our agency Local DigitalFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalcoCheck out our content on Youtube

26-11-2022Novedades cursos Triunfa con tu blogNuevos episodios cortos novedades, noticias, herramientas, actualizacionesCursos Marketing Digital: https://triunfacontublog.comCurso Instagram:34. Cómo subir NFT a Instagram33: Cómo programar Reels en InstagramCurso Podcast:14. Cómo crear web para podcast gratis ¡Con un click!Curso ganar dinero: 9. Infoproductos: Cómo crear y vender ebooks o libros en papelCurso SEO7. Cómo analizar las palabras clave con el Keyword Planner de Google15. Tutorial Google Search Console y otras herramientas SEO para bloggersCómo conseguir más clicksMasterclass: Cómo utilizar Canva: Tutorial completo EN ESPAÑOL paso a pasoRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, actualizaciones y herramientas del mundo del marketing online y el marketing de contenidos y los blogs. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis y no tener que cobrar por ellos.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a todos mis cursos de marketing digital de desde https://triunfacontublog.com Y si quieres puedes unirte a mi newsletter privada y gratuita de https://borjagiron.comSoy Borja Girón, has escuchado el podcast Triunfa con tu blog, nos escuchamos en el próximo episodio.

In this episode I'm joined by Hamish, the Income Stream Surfer & he's sharing three underground SEO hacks to find new niches! PS... all three methods are FREE!

Semrush oder Sistrix, longtail oder shorttail? Wer die richrigen Keywörter finden und benutzen möchte, muss die richtigen Tools und die richtige Keyword-Analyse durchführen. Um Dir zu helfen, die SEO-Welt zu navigieren, spricht Mario Jung (OMT GmbH) mit Mandy Fröhlke (digit.ly) über ihre Erfahrungen und Tool-Tipps. Wer dieses Jahr nicht zur OMT-Konferenz kommen konnte, bekommt hier einen Einblick in einer der beliebtesten Themen des Tages.

Cómo obtener ideas de contenido infinitashttps://borjagiron.com/como-obtener-ideas-contenido-infinitas/Marca objetivo con cada publicación 1. Dar a conocer tu marca: Para ello puedes mostrar tus logros, productos, servicios, eventos, descuentos, filosofía, valores, trabajadores, instalaciones…2. Generar confianza: Las opiniones de clientes o contratar a un influencer puede ayudar.3. Vender un producto: Enseñar cómo usarlo, compararlo, abrirlo… Pero recuerda «Tu perfil de Instagram no es un escaparate de productos ni es tu tienda online«. No debes simplemente subir fotos de tus productos, poner el precio en la descripción y pedir que contacten contigo. Es necesario crear un contenido que genere antes Atención, Interés, Deseo para finalmente hacer que el usuario tome Acción y compre.4. Ganar seguidores: Puedes crear un listado de cuentas interesantes de tu sector, crear un listado de apps o herramientas o mostrar un proceso para conseguir algo o resolver un problema.5. Conseguir un patrocinador: Debemos crear contenido que otras marcas vean que interesa a su público potencial. Mostrar resultados de alcance, crecimiento, ventas…6. Mandar tráfico a otro sitio: Para promocionar un evento, curso, servicio, artículo, podcast, producto, grupo de Telegram… De nuevo crearemos contenido usando el método AIDA y usaremos automatizaciones.Perfecto, ya sabemos qué queremos conseguir y hemos marcado un objetivo.CLAVE: Answerthepublic.com: Posiblemente la herramienta más conocida y fácil de usar para sacar cientos de ideas contenidos que nos permitirán ganar visibilidad.1. Ubersuggest: como el Keyword Planner pero tiene ideas de contenido y acceso sin registro.2. Google Trends: Podemos ver tendencias de búsqueda y filtrar por países, fechas, intereses…3. Keyword planner: La herramienta más conocida en el mundo del SEO.4. Preguntas que te hagan (email, comentarios, md, persona, directos, sticker preguntas…)5. Preguntas que hacen en comentarios de otros competidores6. Preguntas de Quora7. Hashtags: #ideasdecontenido #ideas #ideasreels #ideasstories8. Revisando las estadísticas propias9. Revisando las estadísticas de otros con Not Just Analytics y Metricool10. Tendencias en Twitter11. Contenidos de competidores en otros idiomas: Esto lo hacen muchas cuentas en Twitter usando la herramienta Tweet Hunter. Bajo mi punto de vista es un completo engaño y un robo de contenido si no citas la fuente como hacen muchos.12. Escuchando Podcasts de actualidad. Ángel Martín, AM de Spotify. Caviar Online. Marketing News en Español.13. Noticias de actualidad en periódicos online. Busca tu sector.14. Relaciona otras noticias o contenidos con tu sector o producto: Ejemplo de noticia «Los españoles no duermen lo suficiente». Si vendes colchones puedes usar parte de ese contenido.Crea contenido adaptado a cada medioNo es lo mismo crear contenido para tu blog que debe posicionarse en Google, que crear contenido para Instagram o para un podcast.Tienes que separar el contenido en partes con subtítulos.Añade llamadas a la acciónRepublica contenido con Meta Business Suite o actualizando fechasPatrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter: https://borjagiron.com/newsletter

Cómo obtener ideas de contenido infinitashttps://borjagiron.com/como-obtener-ideas-contenido-infinitas/Marca objetivo con cada publicación 1. Dar a conocer tu marca: Para ello puedes mostrar tus logros, productos, servicios, eventos, descuentos, filosofía, valores, trabajadores, instalaciones…2. Generar confianza: Las opiniones de clientes o contratar a un influencer puede ayudar.3. Vender un producto: Enseñar cómo usarlo, compararlo, abrirlo… Pero recuerda «Tu perfil de Instagram no es un escaparate de productos ni es tu tienda online«. No debes simplemente subir fotos de tus productos, poner el precio en la descripción y pedir que contacten contigo. Es necesario crear un contenido que genere antes Atención, Interés, Deseo para finalmente hacer que el usuario tome Acción y compre.4. Ganar seguidores: Puedes crear un listado de cuentas interesantes de tu sector, crear un listado de apps o herramientas o mostrar un proceso para conseguir algo o resolver un problema.5. Conseguir un patrocinador: Debemos crear contenido que otras marcas vean que interesa a su público potencial. Mostrar resultados de alcance, crecimiento, ventas…6. Mandar tráfico a otro sitio: Para promocionar un evento, curso, servicio, artículo, podcast, producto, grupo de Telegram… De nuevo crearemos contenido usando el método AIDA y usaremos automatizaciones.Perfecto, ya sabemos qué queremos conseguir y hemos marcado un objetivo.CLAVE: Answerthepublic.com: Posiblemente la herramienta más conocida y fácil de usar para sacar cientos de ideas contenidos que nos permitirán ganar visibilidad.1. Ubersuggest: como el Keyword Planner pero tiene ideas de contenido y acceso sin registro.2. Google Trends: Podemos ver tendencias de búsqueda y filtrar por países, fechas, intereses…3. Keyword planner: La herramienta más conocida en el mundo del SEO.4. Preguntas que te hagan (email, comentarios, md, persona, directos, sticker preguntas…)5. Preguntas que hacen en comentarios de otros competidores6. Preguntas de Quora7. Hashtags: #ideasdecontenido #ideas #ideasreels #ideasstories8. Revisando las estadísticas propias9. Revisando las estadísticas de otros con Not Just Analytics y Metricool10. Tendencias en Twitter11. Contenidos de competidores en otros idiomas: Esto lo hacen muchas cuentas en Twitter usando la herramienta Tweet Hunter. Bajo mi punto de vista es un completo engaño y un robo de contenido si no citas la fuente como hacen muchos.12. Escuchando Podcasts de actualidad. Ángel Martín, AM de Spotify. Caviar Online. Marketing News en Español.13. Noticias de actualidad en periódicos online. Busca tu sector.14. Relaciona otras noticias o contenidos con tu sector o producto: Ejemplo de noticia «Los españoles no duermen lo suficiente». Si vendes colchones puedes usar parte de ese contenido.Crea contenido adaptado a cada medioNo es lo mismo crear contenido para tu blog que debe posicionarse en Google, que crear contenido para Instagram o para un podcast.Tienes que separar el contenido en partes con subtítulos.Añade llamadas a la acciónRepublica contenido con Meta Business Suite o actualizando fechasPatrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com Newsletter: https://borjagiron.com/newsletter

Cómo crear una web o tienda de nicho:Tutorial gratis cómo he creado las mias: https://triunfacontublog.com/masterclass/como-crear-tienda-afiliados-amazon/No es mi idea de negocio favorita.Formación, afiliación a partir de blog, YouTube, RRSS, Grupo de Telegram...Tratarlo como tu web.- Vas a necesitar crear varias para ganar sueldo- Cuestiones previas: ¿Solo comisiones con Amazon o también monetizar con Google Adsense? Diseño web Woocommerce y plugin , tiempo hasta que te acepten...¿Vas a escribir tú los artículos o contratas? Tu experiencia y conocimiento.¿Cuánto tiempo tienes? Posicionar tarda 6 meses¿Cuánto dinero para enlaces, promoción de artículos con Facebook Ads...? 1000€ mínimo.Pasos para crear web de nicho: 1. Copiar a la competencia: Ej. Barbacoas, Calaveras, sillones de masaje. Lo has encontrado en Google, recomendado por alguien, visto en YouTube, competencia...2. Ver listado de comisiones que paga Amazon y elegir varias categorías genéricas.https://afiliados.amazon.es/help/node/topic/GRXPHT8U84RAYDXZSi hacen click en cocina pero acaban comprando Gaming no te llevas el 20%, te llevas el 1,5% porque es venta indirecta.3. Entrar en esas categorías y elegir categoría específica. - Mirar los más vendidos en Amazon: https://www.amazon.es/gp/bestsellers/?ref_=nav_cs_bestsellersEjemplo: Moda - Relojes que pagan 10% y Hogar - cocina que pagan 7%.4. Analizar precios de los productos (50-200€)(No lo mencioné en ep 348: barbacoas.online, crear web de nicho perfecta )Continuamos o volvemos al punto 2.5. Mirar quién sale en Google y monetiza ya- Usa el Keyword Planner para ver cuánto pagan en puja con Google Adsense6. Mirar tendencia y estacionalidad con Google Trends. ¿Qué se busca mucho ahora? ¿Patinetes?7. Usar Answerthepublic.com para generar ideas de contenido para el blog y dudas frecuentes en home8. Empieza a diseñar como 348: barbacoas.online, crear web de nicho perfectaHosting: https://triunfacontublog.com/mejor-hosting-wordpress/Hostinger: https://borjagiron.com/hostinger Amazon Affiliate WordPress Plugin: https://borjagiron.com/aawp WordPressComo tienda: WZone - WooCommerce Amazon Affiliates: https://borjagiron.com/wzone El que uso en https://sillonesdemasaje.shop Plantilla Storefront o Orbital: https://borjagiron.com/orbital (59€ en lugar de 99€)9. Trabajo de link building (al inicio sobre todo) y marketing de contenidos y campañas10. Crear más tiendas de nichoIdeas para webs de nicho: 1. Pulseras magnéticas (pocas búsquedas)2. Freidoras sin aceite (Subiendo mucho)3. Ventilador sin aspas silencioso (verano)4. Cafeteras de cápsulas o nespresso (crece) o italiana5. Cortacesped eléctrico (pocas)6. Barbacoas de carbón (estacional)7. Afeitadora corporal o recortador de barba o afeitadora eléctrica (estable)8. Aparato facial de radiofrecuencia (pocas búsquedas)9. Juegos de cartas (caída Trends)10. Frigorífico mini (menos búsquedas), pequeño, combi, americano, frigorífico (mucho crecimiento) Siempre hay búsquedas11. Robot aspirador (pico noviembre bajada tendencia)Patrocinadores y Recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.comNewsletter: https://borjagiron.com/newsletter

Your boss wants a metaverse? Here's what it'll cost... Meta launches a livestreaming platform just a day after killing off a different one... Pinterest's financials are a little soggy... The B2B social platform gets a consumer-inspired feature... and Google's Keyword Planner gets a new feature.Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeedFor information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes➡ Join our Slack at todayindigital.com/slackPrivacy & Opt-Out: https://redcircle.com/privacy

Cómo tener ideas de contenido infinitasObjetivo:1. Dar a conocer tu marca2. Confianza3. Vender4. Seguidores/suscriptores5. Patrocinador6. Tráfico a otro sitio (Afiliados. Ej. Mejores libros emprendedores y añadimos el nuestro)1. Preguntas que te hagan por email, comentarios, RRSS2. Comentarios en blogs de otros3. Quora.com 4. Answerthepublic.com Ideas contenido Instagram: https://borjagiron.com/ideas-contenidos-instagram/5. Ubersuggest6. Google Trends7. Keyword Planner: https://borjagiron.com/keyword-planner/8. Tus artículos más visitados/oidos/vistos 9. Periódicos10. Escucha podcast11. Tendencias TwitterREPUBLICA CONTENIDOPatrocinadores:Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

En marzo 2022 multipliqué x2 las visualizaciones de mi canal llegando a casi 170.000Gracias a un vídeo viral: https://youtu.be/kWgRIFaUEYkTardó 10 meses en recibir tráfico¿Dónde está la fecha de publicación de cada vídeo?Keyword Planner para YouTube84 % de los usuarios ha seguido viendo el vídeo después de llegar a la marca de tiempo 0:30, lo cual está por encima de lo habitual. Obtén más información al respecto comparando el resto de tus vídeos.300.000 visualizaciones: 300€CPM 1€Tengo algunos CPM de 49€ o 100€Es el vídeo que más ingresos me genera.CLAVES:Etiqueta principal repetida. ¿Afecta?Miles de comentariosTema polémicoFuentes de tráfico principalesVídeos sugeridos44,2 %Búsqueda de YouTube38,9 %Llega nueva herramienta SEO oficial de Google/YouTubeHerramienta SEO análisis palabras clave para YouTube: YouTube InvestigaciónDescubre qué buscan los usuarios en YouTubeUsa esta herramienta para enterarte de cuáles han sido las búsquedas principales de los usuarios en tu canal y en todo YouTube en los últimos 28 días.https://support.google.com/youtube/answer/11962757Tenemos Google Keyword Planner: https://borjagiron.com/keyword-planner/Antes YouTube Search InsightsEn YouTube Studio (Mis vídeos) - Estadísticas - Investigaciónhttps://studio.youtube.com/Verás un buscador y pestañas Búsquedas en YouTube, Búsquedas de tu audiencia y Guardados. De momento en inglés."how to"Solo dice "Volumen de búsquedas alto, medio o bajo"Las Búsquedas de tu audiencia es interesante. En mi caso buscan "la biblia". Ideas para próximos vídeos.Aún es pronto.VIDIQPatrocinadores:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

SEO is the process of uncovering opportunities for your brand to rank higher in search engines. If you're a startup doing digital marketing, you will want to focus on the long tail keywords. These are extended-phrase search queries such as "what is the best roofing company in Wyoming?". Once you've got your seed keywords, it's time to start gathering data on them. Moz and Ahrefs are the industry standards for keyword analysis. AnswerthePublic provides a fan-based UX for showing both keyword ideas and their inter-relatedness.  There's no rule for what search volume you should target; obviously, higher is better. However, it usually comes with the tradeoff of increased competition, making it more difficult to rank for.SEMRush offers similar features but strives for a volume count with pinpoint accuracy. If you're looking for fast results, you'll want to choose keywords with low competition ratings. Long-tail keywords and higher-competition keywords are better for long-term results. A bigger marketing budget would allow you to theoretically invest more effort in either side of the equation.  It's hard to estimate exactly how much time or money you'll need to rank for a given keyword. Google's Keyword Planner suggests it be between 10 and 100. Creating dedicated pages for each of your head keywords can help you see results more quickly. Keyword research can give you insights into which keywords are more popular than others. It can also give you ideas for your content marketing campaign and help you set the direction for your SEO campaign. Doing this in advance gives you a concrete way to measure the progress of your search engine optimization campaign. More info about keyword research: 7 steps for finding the best target SEO keywords:    https://seo.co/keyword-research/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN

Are you a photographer wanting to improve your SEO? Have you heard that you need to identify strategic keywords, but you either have (1) no idea what that means or (2) aren't sure how to identify keywords for your website or what to do with them? If so, this episode of Priority Pursuit is for you, my friend! Because, today, we're discussing how to identify keywords for SEO that will help you book more clients as a photographer.  In this episode, we discuss/answer:  What are keywords, and how do they help searchers find your content? The differences between head and long-tail keywords, and why you want to use long-tail keywords. The “rules” you need to follow when choosing long-tail keywords, including: You need a long-tail keyword for every webpage and blog post you want search engine users to be able to find. Every webpage and blog post needs a different long-tail keyword. You cannot use the same keyword on more than one page.  Your long-tail keyword needs to be relevant to the page you're using it on. If your keyword isn't relevant, search engines will see this, and your search ranking may be Long-tail keywords have four or more words. You can occasionally use three words.  Your long-tail keyword should have between 1-100 searches per month. This helps ensure that your website appears when people are specifically looking for your products or services. If your market is saturated, you can occasionally get away with 100-1000 searches.  The steps needed to identify long-tail keywords for your web pages and blog posts, which include: Create a spreadsheet so you can keep track of which long-tail keyword goes with which web page or blog post. Think about your ideal client's search intent & use common sense & online tools to brainstorm a list of possible long-tail keywords.Tools mentioned include: The Google AdWords Keyword Tool The Keyword Tool Moz's Keyword Explorer (The free version allows you to explore 30 searches per month.)  The “Related Searches” section on Google Google's dropdown suggestions Use Google AdWords' Keyword Planner to check the average number of searches per month for each long-tail keyword. Identify a relevant long-tail keyword for each web page and blog post. You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer. Mentioned Links & Resources “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/  Other Priority Pursuit SEO Episodes - https://victoriarayburnphotography.com/category/priority-pursuit-podcast/seo-podcast/  Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/  Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys/  Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426   Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/

Getting to know PPC takes time and effort. Can't seem to find the answer you're looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to provide answers to your burning questions about PPC best practices and strategies, we asked our resident expert. PPC expert Navah Hopkins joined me on the SEJ Show to answer all your PPC questions in 2022. The era of PPC professionals being able to do account management is dead. You're not going to be able to get away with that anymore. We are truly responsible for understanding the profitability of a given product or service and understanding if a given channel will serve it well. We are also responsible for understanding that user behavior component. – Navah Hopkins, 2:15 Keep it simple; keep it clean. Let your paid traffic be a paid experience, let your organic traffic be an organic experience, and make everyone happy. – Navah Hopkins, 34:32 Yes, there's a lot of really interesting tools. Yes, there's a lot of great automation. Yes, we are no longer pulling all the levers all the time. That means that we have our time freed up to think about strategic CRO initiatives, strategic creative initiatives, and solving business problems. – Navah Hopkins, 53:33 [00:00] - About Navah [05:27] - What does the user journey look like? [06:44] - UA sunsetting: tips for GA4. [12:13] - What is Google studio? [15:25] - Smart bidding: is it worthwhile to set a manual PPC on particular keyword ad groups? [19:35] - Is it worth keeping a budget and bidding software? [21:52] - Does Navah use Performance Max? [26:07] - Tips for building successful Google Map ad campaigns. [27:55] - How important is Google Guarantee to Google Local Services ad campaigns? [29:30] - Do Facebook pixels harm a website's performance? [34:38] - What ad solutions overlap with Google Shopping? [39:34] - How important are custom audiences when targeting higher-quality leads? [43:09] - How impactful are Microsoft ads? [47:22] - Can you advertise on LinkedIn through Microsoft Advertising? [50:03] - Can you target game consoles and gameplay through Microsoft Ads? [54:27] - Other platforms people can look into. Resources mentioned: Navah's PPC Automation Course at Semrush: https://www.semrush.com/academy/courses/ppc-automation-course-with-navah-hopkins Microsoft Clarity: https://clarity.microsoft.com/ Google Data Studio: https://datastudio.google.com/ Navah's site: https://www.navahhopkins.com/ Keyword Tool io: https://keywordtool.io/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/ Set aside maybe two to three hours every week to play in GA4. Get a domain that you like. You care about, Nothing to be scared of. It's very easy to get into the habit. – Navah Hopkins, 8:56 You do not just want to think about the messaging to the audience. You also want to think about the timing and which channel is best suited to that ad being served. – Navah Hopkins, 41:30 My most extensive advice is that everyone has access to that merchant center, and there's complete transparency on any changes made there. Not having the categories line up within the merchant center can be death for a campaign. – Navah Hopkins, 36:35 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Navah Hopkins Navah Hopkins is a seasoned marketing professional who began her career as an SEO in 2008, transitioning to PPC several years later. During this time, she has made it a point to share valuable insights with others, speak at local universities, and teach on the international circuit. In addition, her contributions to SEMrush, WordStream, and SEJ have continued. As a member of the Paid Search Association, she intends to make tomorrow's PPC practitioners better and serve as a resource for anyone looking to learn more. ​​Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/ Follow her on Twitter: https://twitter.com/navahf   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Cómo escribir un artículo de blog estratégico1. Idea basada en objetivo. En mi caso vendo curso de SEO (Mejores cursos SEO), gano con afiliados, me surge idea sin más por emails, mi día a día, Bitcoins, etc.Tengo en cuenta la intención de búsqueda del usuario. Escucha podcast SEO para Google.2. Título. Keyword Planner. A veces lo hago después.3. Subtítulos. Estructura.4. Primeros párrafos usando palabras.5. Resumen después de 3 párrafos o llamada a la acción. Intercalar.6. Voy escribiendo y resolviendo mis dudas que he podido ir apuntando o iré apuntando durante los dos días que esté con él. A veces sólo escribo el título y algo más y lo dejo parado meses.7. Grabo vídeo o podcast. 8. Añado enlaces según escribo internos y externos.9. Lo leo entero 2 veces y corrijo.10. Lo programo.11. Mando email, difusión en redes, creo vídeos.12. Lo vuelvo a leer después de unos días y corrijo o añado cosas o quito.13. Unas 1500 palabras al inicio que serán 2500 después de unos días.14. Actualizo fecha si ha pasado mucho tiempo.15. Puedo añadirlo en botón de arriba si quiero darlo a conocer.Patrocinadores:Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

Cómo sacar ideas de contenido para Instagram ¿Te quedas sin ideas? ¿No sabes de qué hablar? ¿Crees que lo que haces es aburrido y no gustará?Qué quieres conseguir con cada post:1. Dar a conocer mi marca (Enseñar mis logros)2. Generar confianza (Opiniones de clientes)3. Vender un producto (Enseñar cómo usarlo, compararlo, abrirlo)4. Ganar seguidores (Listado de cuentas y así comparten, listado de apps que usas y así se guardan)5. Conseguir patrocinador (Mencionar competidores y no incluirle)6. Dar a conocer un servicio, podcast... Llamada a la acción final con carrusel y embudo de ventaTu perfil no es un escaparate de productosEscucha episodio 111: Dónde y cómo se me ocurren las ideas de contenidos del podcast Triunfa con tu blog- Siempre de tu sector- Cuenta lo que haces- Cuenta lo que aprendes- Cuenta lo que sabes1. Answerthepublic2. Ubersuggest como Keyword Planner pero tiene ideas de contenido y acceso sin registro3. Google Trends4. Keyword planner 5. Escuchando Podcasts de actualidad. Ángel Martín, AM de Spotify. Caviar Online. Marketing News en Español.6. Preguntas que te hagan (email, comentarios, md, persona, directos, sticker preguntas…)7. Preguntas que hacen en comentarios de otros competidores8. Preguntas de Quora9. Noticias de actualidad en periódicos online. Busca tu sector. 10. Hashtags: #ideasdecontenido #ideas #ideasreels #ideasstories11. Revisando las estadísticas propias12. Revisando las estadísticas de otros con NotJustAnalytics y borjagiron.com/metricool13. Tendencias en Twitter14. Contenidos de competidores en otros idiomasRelaciona otras noticias o contenidos con tu sector o producto. Ejemplo noticia los españoles no duermen lo suficiente. Vendes colchones. Ejemplo eres peluquero y mi post de cómo usar hashtags funciona muy bien. Cómo cortar el pelo. Estilo: elige el estilo… Tijeras: usa tijeras cortas. Pregunta si quiere lavado. Cómo vender más productos: regala muestras. Analiza el pelo. Muestra ejemplos. Refuerza con datos y estudios científicos: https://es.statista.com https://www.ine.es/Tiene datos interesantes gratis:Ejemplo: Castilla y León fue la comunidad autónoma que registró el valor más bajo, con una tasa de 1,55 matrimonios por cada mil habitantes en 2020, mientras que la ciudad autónoma de Ceuta fue la que obtuvo el valor más alto con una tasa de 3,05.Cristiano Ronaldo arrasa en las plataformas sociales de Mark Zuckerberg. No solo es el personaje público más seguido en Instagram, con más de 200 millones de followers, sino que en Facebook cuenta igualmente con un lugar destacado. Nada menos que 214 millones de likes son los que había recibido el futbolista luso en su perfil fecha de a enero de 2021.Tras cerrar los años fiscales 2018 y 2019 con cifras positivas, Twitter volvió a registrar valores negativos en 2020. Las pérdidas de la red social fundada por Jack Dorsey ascendían a aproximadamente 1.136 millones de dólares ese año.Hay que probar y encontrar el camino y contenido que guste y se adapte a Instagram Ejemplos genéricos:Qué, cómo, cuándo, dónde, porqué Testimonios: En destacados, stories y añadir alguno en carrusel. No en Reels. Mis servicios: Destacados, stories, final embudo de ventasTutoriales: cómo crear un negocio onlineErrores: mis erroresListado referentesListado de apps, destinos, restaurantes, alimentos, lugares, personasPasos para… un corte de peloCómo invertir en criptos, viajar, superar ansiedad, encontrar el amorCómo crear tu primer NFT (tendencia)La clave está en cómo de presenta el contenido. Saber resumir y crear embudo de ventas. Mensajes automaticos con Manychat.Piensa que la gente quiere aprender y entretenerse. No están buscando ese contenido como en Google. Debe llamar más la atención y enganchar más en cada paso. Ponlo fácil y buen diseño. Plantillas.Errores:Qué es Marketing Digital: vale para blog y aparecer en Google pero no para Instagram. Mejor: así multipliqué mis ventas x3. Carrusel sería perfecto. Primera explicas qué es. Debes entretener y generar que quiera más. Apunta todas las ideas que te van surgiendo y los puntos clave en la app de Notas para cuando te pongas a crear contenido ya tengas ideas. Adapta para cada formatoReel, story, carrusel, post, guía, directoMira mis guías de ideas por sectores con ejemplos realesAnaliza las estadísticas para ver qué contendio gusta más y crea más similar o repite contenidos: Escucha el episodio 139.Patrocinadores:Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Spreaker: Crea tu podcast: https://borjagiron.com/spreakerCursos Marketing Digital Gratis: https://triunfacontublog.com Blog: https://borjagiron.com

On Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.There's a ton of SEO data available these days. Google provides API access to Google Search Console. Google's Keyword Planner offers search volume. 3rd party tools (like Semrush) can help pull together keyword intent classifications, backlink metrics, technical SEO insights, etc. What do we do with all of this info?How do you use it in the right context and what happens if you're interpreting it incorrectly? In this episode, we also covered:Not getting distracted by zero search volumeHow to think about E-A-T in your strategyCan you win a SERP purely with content and no brand authority or backlinks?Why not use copycat content?The relationship between content and SEO

#28 | Google Ads schalten wird zwar je länger, je einfacher. Dennoch müsst Ihr einiges beachten, wenn Ihr Eure Kampagne einrichtet. Philipp Bachmann von Undici Web gibt uns diese Woche seine wichtigsten Tipps in Sachen Keyword-Suche, erklärt wichtige Grundbegriffe und warnt uns vor teuren Standard-Einstellungen.>>> Jetzt die Checkliste "Google Ads einrichten" sichernKlar, Ihr könnt einfach drauflos schiessen mit Anzeigen. Vielleicht landet Ihr auch einen Glückstreffer. Wenn Ihr aber kontinuierlich erfolgreich sein wollt mit Google Ads, führt kein Weg an einer ausgiebigen Keyword-Recherche, einigen Grundbegriffen und Einstellungen vorbei. Zur Veranschaulichung stellen wir uns vor, wir betreiben einen Storen-Reparaturservice.Nehmt Euch Zeit für die Keyword-RechercheEure Anzeigen werden ausgespielt, wenn jemand nach bestimmten Keywords sucht, die zu Eurer Leistung passen. Diese Keywords müsst Ihr selber definieren und dabei tunlichst versuchen, Streuverluste zu vermeiden. Schliesslich wollt Ihr nur jene Menschen ansprechen, die auch tatsächlich als Kundinnen und Kunden infrage kommen - alles andere verschlingt Euer Werbebudget. Wo beginnen? Hier sind fünf Inspirationsquellen.Googles kostenlose Tools nutzen: den Keyword Planner und die AutoComplete-Funktion bei der Google-Suche.Die Customer Journey betrachten: Mit welchen Anliegen kommen die Leute zu uns? (z.B.: “Store quietscht”)Die Ohren spitzen: Von welchen Begriffen spricht die Kundschaft? (z.B.: “Rollladen”, “Lamellen”, zusätzlich zu “Storen”)In die Nischen gehen und lange Keyword-Kombinationen mit wenig Wettbewerb und geringem Suchvolumen, die so genannten Long Tail Keywords berücksichtigen. (z.B.: “Kann ich ein gerissenes Storenband selber reparieren”)Tools wie Sistrix oder SEMRush einsetzen, wenn es das Budget erlaubt (> Folge 18).Sorgt für massgeschneiderte AnzeigenDie Suchenden klicken meist dann auf eine Anzeige, wenn deren Inhalt zu ihrer Suchanfrage passt. Dazu müsst Ihr so genannte Anzeigegruppen bilden. Ihr gruppiert einige Keywords und verbindet sie mit einer massgeschneiderten Anzeige. Beispiel: Das Keyword “Hagelschaden Storen” verbindet Ihr mit der Anzeige: “Hagelschaden? Schneller Service zum fairen Preis”Achtung, “weitgehend passend” kann teuer werdenGoogle schlägt standardmässig vor, Eure Anzeigen auch dann auszuspielen, wenn die Suchanfragen “weitgehend passend” mit Euren Keywords sind (z.B. bei “Storen kaufen”). Das kann Sinn machen, führt aber meist dazu, dass Euer Budget dahinschmilzt wie Butter in der Sonne. Philipp empfiehlt die zweite Option, “passende Wortgruppe” oder, wenn das Suchvolumen genügend gross ist, “genau passend”.Nicht verführen lassen von Display- und Smart-AnzeigenEinige Optionen klingen spannend, können aber sehr Budget-intensiv sein. Dazu gehören die sogenannten Display- und Smart-Anzeigen. Die Werbung in Googles Display-Netzwerk ist meist wenig effizient, ebenso wenig die künstliche Intelligenz.Mein Name ist Fabio Sandmeier. Ich bin Hochschuldozent für Business Communication, gebe Kommunikationstraining und unterstütze meine Frau in ihrer Webagentur.Join the Community! Die Zusammenfassung und weitere Angebote gibt's im wöchentlichen Markenstarter, dem Newsletter zum Podcast.

A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be times when you feel that you would like to increase the cost per lead in your PPC program.  And there is nothing wrong with wanting to do this. A cost per lead may be increased or decreased depending on the business cycle and upcoming events. B2B, B2C or any company that manages PPC advertising needs to have an accurate cost per lead metric. This is the only way to accurately test various keywords and campaigns without getting distracted by Google's Keyword Planner (which relies on inaccurate data). Learn how to implement a cost per lead campaign so you can start optimizing your ROI online. Optimize your cost per lead: https://ppc.co/cost-per-lead/  More about us:  https://ppc.co/ // https://seo.co/ // https://dev.co/ // https://link.build/ 

What are keywords? How do you identify strategic keywords? How do you use keywords to improve your SEO? Friend, these are the exact questions we're answering on today's episode of “Priority Pursuit”!  This might sound funny, but I'm crazy passionate about SEO because I know search engine optimization has the power to give small businesses and creative entrepreneurs big results.  In fact, every year, 40% of my clients find me on Google, meaning 40% of my annual income is a result of the fact that my website ranks well on search engines.  If you haven't tuned into “Episode 004: Five Ways to Improve Your SEO for Free” (https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/) I highly recommend listening to that episode before diving into this one.  But, in today's episode of “Priority Pursuit,” we're going to break down how you can identify and use strategic keywords to improve your SEO and get your website, blog posts, and other content in front of your ideal customers, so you can make more sales!  For a written version of this podcast, visit https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo.  If you're a visual person, download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/. This download includes screenshots to show you exactly how to identify and use your long-tail keywords on your website.  Mentioned Links & Resources Show Notes: https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo  “Episode 004: Five Ways to Improve Your SEO for Free”: https://victoriarayburnphotography.com/five-ways-improve-your-seo-free/  “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients”: https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/  “75 Blog Topic Ideas for Photographers”: https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/  Google AdWords' Keyword Planner: https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-000!o3~CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE~120493108757~kwd-307031882078~12693392540~512647941758&gclid=CjwKCAjwy42FBhB2EiwAJY0yQijumAdAjEVHr21boo9X-PBisydTcMJcTi0rnSl0tS5TqNCyVqjHIxoCvScQAvD_BwE&gclsrc=aw.ds  MOZ SEO Tool: https://moz.com/explorer  The Keyword Tool: https://keywordtool.io/  Join the “Priority Pursuit Podcast” Facebook Community: https://www.facebook.com/groups/179106264013426 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/    Get 50% Off Your First Six Months of Quickbooks Self-Employed: http://victoriarayburnphotography.com/quickbooks/  Follow Victoria on Instagram & DM Her with SEO Questions: https://www.instagram.com/victorialrayburn/

Hi my name is Jessica Kalanda from the international institute of digital marketing Are you keen on supporting sustainable businesses or a sustainable business trying to get your digital marketing in check? today I am here to share with you 5 ways sustainable brands benefit from Digital Marketing. Did you know that nearly 70% of online consumers look at a product review before making a purchase? What is Sustainability? In simple terms it improves the quality of our lives, protects our ecosystem, and preserves natural resources for future generations. 1.Reduces carbon footprint Digital marketing helps brands to reduce their carbon footprint and eliminate traditional marketing strategies that can harm the environment. Instead of handing out flyers and using a lot of paper, you are communicating to a large audience using digital channels to live stream product launches, using social media to advertise and conduct surveys. 2. Able to reach and interact with their target audience at once With the help of the internet and its tools, brands are able to actively communicate with their audience and educate them on sustainable practices. These brands can interact with all their clients, receiving feedback and based on reviews, find out what their audience wants. There are many analytic tools like google analytics and many more. 3. Marketing campaigns advocated by customers. Sustainability is a big lifestyle trend that millions of people around the world have decided to start practicing. They benefit from this by using their customers' reviews and change stories to advocate for them. The use of Instagram or influencer marketing has benefited sustainable brands. 4. Effectively saves time & money Digital marketing can save you time and money if done right. You can communicate with your audience and satisfy their needs. Using tools like Keyword Planner and Google Analytics will help you keep track of your site's SEO. The international institute of digital marketing offers courses on how to work SEO like a pro. 5. Staying true to your brand= Brand loyalty 2018 chocolate sales grew by 4.5%, while sustainable chocolate sales increased by 16%. Being consistent with your brand throughout your page and involving your audience in the brand's evolution, makes them feel like they are a part of your brand thus keeping them loyal and relating to what you stand for. In conclusion Sustainable brands have a big market, the right content, and marketing methods will allow them to reach that audience. IIDM offers an array of different digital marketing courses to allow you to work on your digital marketing for your business/brand. There is everything for everyone for more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing --- Send in a voice message: https://anchor.fm/iidmusa/message

1. YouTube's “New To You” Feature Will Help Viewers Discover New Content - YouTube's rolling out a new feature called 'New to You', which is designed to help users discover content from channels that they've not previously viewed, but are aligned with their interests based on past viewing behavior.The option is primarily focused on maximizing viewer engagement, but it may also help creators reach new audiences through targeted exposure.How is this different from “Explore” page? Explore helps viewers find content in particular verticals - such as gaming or content that is trending worldwide. But content that is not necessarily personalized to them. In other words, it does not take their specific interests into account. But “New To You” is personalized to the viewer. So they take a balanced approach to things they think you might be interested in plus things that are farther afield from things you typically watch.This is all being done for two reasons: a.)Help viewers explore content that is beyond their typical recommendations b.)creators having a chance to reach new  viewers.2. TikTok Introduces 'Shoutouts' - A Clone of Cameo - As competition rises for top creators, TikTok is working hard to provide more revenue-generation options, in order to keep its top stars from drifting off to other, more lucrative opportunities. Along this line, TikTok has this week added a new Cameo-like option called 'Shoutouts' in the app, which enables fans to pay to have platform stars send them a personalized video message. users are able to pay, in TikTok coins, to have their favorite creator send them a personalized message. The creator then has three days to either accept an assigned Shoutout or decline, then a further week to create the clip, which is finally sent to the users' inbox.What are TikTok coins, you might ask? TikTok added its own virtual currency last year, which primarily enables users to purchase virtual gifts that can be sent to creators during TikTok live streams. TikTok virtual gifts As TikTok explains, users can purchase bundles of virtual coins in the app: "Coins can be found in your profile Settings within the “Balance” tab. Select the “Recharge” icon to view the coin denomination options."So, like Facebook Stars and YouTube's Super Chat options, you exchange real money for on-platform TikTok coins, which you can then use to make donations to your favorite creators, through digital effects and stickers, and now, via Shoutouts as well. So how much does it cost to get your favorite TikTok-er to make you a custom video? Well it depends on what they want to charge - based on the above example, at 100,000 TikTok coins, that's around $US1800 at present. Which is pretty steep - but then again, the amount is variable, and some people will probably pay whatever it takes to be 'seen' by their favorite stars.3. TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed - This month, TikTok is running a range of free 'TikTok Unplugged' business info sessions, which will see some of the platform's biggest successes share their secrets and tips on how to grow your brand with TikTok marketing.As explained by TikTok:"Go beyond ads and collaborate with creators to get your brand in front of the TikTok community authentically. Learn about their creative processes LIVE on TikTok: UNPLUGGED Creators Spotlight sessions."TikTok has a listed a range of sessions which will be broadcast throughout the month, which anyone can join from its dedicated site:You can read more about TikTok's Unplugged Series, and sign-up for events, here.4. TikTok Copies LinkedIn - Launches “TikTok Resumes" - Want to stand out to recruiters and HR managers? Maybe TikTok is your ticket, with the platform today launching its new 'Resumes' program in the US, which enables people to post personal job pitches via TikTok clips.As explained by TikTok:"TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We're teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world's most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume."The process of actually posting a TikTok Resume is fairly simple - candidates use TikTok clips to "showcase their skillsets and experiences", then post them to the app using the #TikTokResumes tag in their caption.There's also a dedicated TikTok Resumes website where you can get inspiration and tips for your personal video pitch, and search through listed openings.You can then apply to any listed job by providing a link to your TikTok application clip (as well as a link to your LinkedIn profile if you choose). The program is accepting video resumes for U.S. job openings from July 7 through July 31.5. Facebook Outlines 4 Key Areas of Focus for the Platform Moving Forward - This week, Facebook's Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook's looking to maximize as it continues to build for the next generation of user behaviors.And there are some valuable pointers and notes here - first off, Levy outlines Facebook's four key areas of business product innovation.a.) Privacy-enhancing technologies - Levy says that Facebook's working to develop new 'privacy-enhancing technologies' in order to minimize the amount of personal information that the platform takes in, while still enabling advertisers to focus their promotions with optimal efficiency.b.)Product and business discovery - First off, Facebook's trialing a new option in user News Feeds which enables people to tap to browse content from businesses on topics - "such as beauty, fitness, or clothing, and explore content from related businesses". In addition to this, Facebook's also looking to build improved ad placements based on the content users are interacting with. "So if you're watching a travel video, we could show ads for hotels and flights." Facebook already offers this to a degree via its ad targeting options, but it's looking to get more specific, which could open up new ad opportunities.Levy says that they're also looking to help boost small businesses specifically, with a new badge that will be displayed on some ads from SMBs. c.)Commerce - Levy says that a billion people now visit Facebook Marketplace each month, while Facebook and Instagram Shops, which were launched last May, now see over 300 million monthly visitors. "Facebook and Instagram are fast becoming a destination to buy and sell and over the coming years, we are building a modern commerce system to meet that demand across ads, community tools, messaging, Shops and payments. It's all in service of creating a personalized, seamless customer journey, in which it is easier to discover a product, learn about it, decide to buy it, pay for it, and find it on your doorstep."d.)Business tools beyond marketing - Levy also notes that Facebook's continuing to work on improved business management tools and processes, in line with these trends, while also adding in new elements like job listings (and resume uploads on profiles) as well as improved messaging and digital education tools.6. Facebook Launches 'Creative Guidance Navigator' for Marketing Stats and Tips - This week, Facebook has launched what it's calling 'Creative Guidance Navigator', which is a mini-site of various ad tips and notes that can help improve your ad creation approach. The mini-site is fairly straightforward - The main listing displays a range of Facebook ad tips, one-by-one, with a 'Load more' prompt at the bottom to generate more examples of relevance.You can also filter the display by ad format, industry, region and more to get more specific creative notes of relevance to your brand niche. You can check it out here https://www.facebook.com/business/creative-guidance-navigator7. Facebook Updates Conversion Modeling and Events to Tackle ATT Changes - Here's what's changed:First off, Facebook will now allow advertisers to update their focus event for a campaign without the advertiser having to pause and manually restart it with every change. That'll make it easier to keep your campaigns moving, with more flexibility to change focus based on performance trends.Facebook's also adding estimated conversions into its 7-day click attribution window, which will help advertisers account for data lost due to the ATT update. With the ATT changes, many Facebook advertisers have seen a significant reduction in conversions because Facebook is no longer able to track them, but this will provide a more accurate view of performance based on modeled estimates. Many advertisers are also reporting major mismatches between their data reporting tools, because they can't connect the dots between Facebook reporting and their actual performance, and this will help to reduce those gaps. And lastly, Facebook's providing more flexibility for marketers looking to maximize performance to Android users, by expanding their event options in their campaign set-up. That will mean that advertisers looking to target Android users will have more capacity to optimize their campaigns based on performance - though this won't help those looking to reach users on iOS.8. Microsoft Advertising Updates - On July 6th, Microsoft Advertising announced its July product releases and updates. Here's what you need to know! Microsoft Expands Verticals for Dynamic Remarketing - they will expand dynamic remarketing to additional verticals including automotive listings, entertainment events, and the travel industry (specifically tours and activities). Dynamic remarketing uses product IDs to identify what product an audience has interacted with and then uses that to deliver targeted ads. In-Market Audience Data Refined - Updated the user experience for advertisers implementing in-market audiences.  Now, when advertisers are adding in-market audiences, they'll be able to easily see how big a segment size is based upon the specific markets that they are targeting within that campaign. Previously, by default, the audience size was global. Now, if a campaign is targeting the U.S., the audience size will be reflective of those audience members that are within the US only. Automated Bidding Expands to the Microsoft Audience Network - This change will only be effective for search campaigns that are opted into the audience network. Standalone audience campaigns (with no search components) will have this feature available in future months. New insertions for your Responsive Search Ads - Two new ways to customize responsive search ads with the addition of countdown customizers and location extensions. Countdown customizers allow advertisers to dynamically insert countdowns into your RSAs to key moments for your business; like sales or online events. For instance, you could countdown to the end of a sale or the end of a shipping window to be delivered by a specific date. Location insertions allow advertisers to add locations into your RSAs to maximize relevancy to the searcher based on their location. New Action Extensions - Has expanded the number of actions available for action extensions! For more information on setting up those, see the help documentation. Deprecation of Microsoft Advertising Intelligence Tool - For the time being, the tool is still accessible but it won't be updated or maintained going forward. Instead, advertisers should plan to use the Keyword Planner within the UI. Multimedia Ads For Search - The ads will combine advertisers' images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads. Multimedia ads will be delivered on the Bing.com search pages and will be featured prominently in the mainline at the top of the SERP or on the right rail. There will only be one multimedia ad per page, so only one advertiser can deliver a multi-media ad at a time. Folks that are familiar with Google's responsive display ad creation will find the setup of Multimedia Ads to be very familiar.  The proves also closely resembles the creation process for Responsive Search Ads, but with the ability to use rich visual assets in combination with text. 9. Machine Learning Will Not Replace Search Engine Optimization (SEO) - Google's John Mueller recently did a Q&A in which he was asked the question of about the future of SEO industry. What Mueller essentially said was that regardless of how advanced machine learning gets, it is unlikely that it will end up rendering good old fashioned SEO obsolete anytime soon. He definitely struggled to come up with a satisfactory answer though, but it is heartening to think that an executive with such a high ranking position in Google decided to give good news in this regard.10. HTTPS boost : Google's Magic Signal to Break Tie & Rank Higher on SEO - Google doesn't typically disclose what factors go into its ranking algorithm—it's a well-guarded secret. But, in the second part of the Search Off The Record podcast released on July 6, 2021  Gary Illyes from Google explained how Google does ranking. In short, they assign a score to each page (using different algorithms such as PageRank, RankBrain and etc)  in a result set based on topicality and relevancy based on the query and content of the page. It is highly unlikely that two pages will have the same score. However, if any two pages ends up with the same score then they use the score from  HTTP boost, which is a magic signal, and works as a tiebreaker. HTTP boost is nothing but having SSL turned on for your website. There you go folks, if you were unsure about the importance of SSL now you know how important it is and hope you turn it on.This was an interesting podcast to listen to, so I'm embedding  the audio at the start time below at 28:52 where Gary explains how results are returned. Give it a listen if you want to geek out on SEO ranking.

When you think of search engines, it's usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is YouTube. Most people consider YouTube as a social media platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance. That's why optimizing #video content is critical to #ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use #analytics to find and fix whatever is not working. With that said, here's a rundown of tools to help you manage your YouTube SEO. Some are your general, run-of-the-mill SEO tools. Others are designed specifically for YouTube. But every single one is useful for growing your YouTube presence. Look up topics in Google Trends Turn to Google Trends to see whether interest in your chosen topic is up or down. While you may be familiar with the overall Google Trends feature, click on “YouTube Search” to explore the video-related opportunities. Given that the data is coming from Google (which owns YouTube), it's as trustworthy as it gets. Identify the best #keywords To get your video content found, use the right #keywords in your title, description, and tags. The first place to look for the right #keywords is YouTube's autocomplete feature – start typing your seed keyword into the search bar and see how YouTube interprets it by showing autocomplete suggestions If you have a bunch of keywords, you can automate the process with the help of a specialized keyword research tool. You can turn to the Keyword Planner section of your Google Ads account and enter your seed keywords to get a bunch of closely related keywords. One downside with a free account is that you do not get the exact search volumes for your keywords, just approximations. Research the most profitable tags Tags are added to YouTube videos by creators, and they help YouTube place the videos into proper categories. The problem is tags are not displayed on tvideo's page, so researching them is a hassle. You can either open the source code of the page and look for tags there or install a browser extension that will do the job for you. Manage and audit your channel Always keeping an eye on your successes and failures is a natural necessity. Knowing which videos are working for your brand – and which ones aren't – can help you understand the effect of your keywords and inform future opportunities. YouTube #Analytics (YouTube's native tool) provides an overview of your channel. It's accessible through your channel's dashboard. It tells you who your audience is and what other stuff they enjoy watching. You can see the timeline of views/engagement with your audience as well. It's made for people who already have a number of videos and want to survey their success. Moderate your comment section Though you may not think of the comments section as an SEO factor, it can have an indirect effect on your #rankings. Comments can make or break your YouTube channel. Sometimes the comments under the most innocuous, helpful videos could be so bad, that it'll harm a brand in a very real way. The YouTube comment moderation feature is probably the best tool for this task. You can add filters to automatically deal with inappropriate commenters and create a list of forbidden words to quarantine comments incorporating them. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Curso SEO gratis: https://borjagiron.com/gratis Cursos Marketing Digital: https://triunfacontublog.com Novedades Google quita iconos de títulos en resultados Caída tráfico por competencia en YouTube Caída tráfico por competencia, época y tendencias (covid) o velocidad? Ejemplo Mejores herramientas SEO. Buscador Amazon Buscador Instagram El término "¿Por qué?" ha liderado el año en búsquedas de Google en el 2020 Ver vídeo: https://www.thinkwithgoogle.com/intl/es-es/insights/tendencias-de-consumo/2020-year-in-search/ Busquedas que Google interpreta en cada momento y lugar Por qué no puedo dormir - Insomnio - Síntomas y causas - Mayo Clinic https://www.mayoclinic.org › insomnia › syc-20355167 Por qué lavar las manos - Muéstreme los fundamentos científicos: ¿Por qué lavarse las ... https://www.cdc.gov › esp › why-handwashing Por qué están los vuelos cancelados - Última hora de nuestros vuelos - Iberia https://www.iberia.com Por qué el confinamiento - analesdepediatria.org: COVID-19: cuarentena, aislamiento, distanciamiento social Por qué la gente está aplaudiendo - Noticias: Convocan un aplauso a las 20:10 para agradecer la labor de Por qué la gente protesta - 1. Wikipedia: Manifestación. 2. ¿Por qué protesta tanta gente a la vez? | Nueva Sociedad why... por qué... por qué el cielo es azul. Entre 10.000 y 100.000 búsquedas al mes en España. Competencia baja. por qué ronronean los gatos. Entre 1000 y 10.000 búsquedas al mes en España. Competencia baja. por qué se llama covid-19 por qué la sal derrite el hielo. Entre 100 y 1000 búsquedas al mes en España. Competencia baja. por qué se produce el hipo. Entre 1000 y 10.000 búsquedas al mes en España. Competencia baja. Por qué emprender. Pocas búsquedas. Por qué se llama covid-19 o por qué coronavirus, no dan resultados en el Keyword Planner de Google. 3 opciones: En España es distinto a EEUU Las sugerencias no dan el mayor número de busquedas Google quiere cambiar la forma en la que buscamos Desde el punto de vista de los profesionales del marketing, la pregunta más representativa del 2020 podría ser "por qué se agotó el papel higiénico". Esta pregunta refleja la curiosidad y la frustración que hemos sentido este año, y responde a la necesidad de los compradores de información básica y práctica. De hecho, las búsquedas de "quién tiene" y "en stock" han aumentado más del 8000 % en el último año, según los datos de Google. Es un indicador clave para los anunciantes que se preguntan cómo vender sus productos en estos momentos de incertidumbre. Todo el mundo ha buscado información, desde el horario de las tiendas hasta las restricciones de seguridad y consejos sobre cómo trabajar y enseñar desde casa. Qué es SEO, Cómo crear blog Cuándo sale Playstation..., dónde comprar...

Curso SEO gratis: https://borjagiron.com/gratis Cursos Marketing Digital: https://triunfacontublog.com Novedades Google quita iconos de títulos en resultados Caída tráfico por competencia en YouTube Caída tráfico por competencia, época y tendencias (covid) o velocidad? Ejemplo Mejores herramientas SEO. Buscador Amazon Buscador Instagram El término "¿Por qué?" ha liderado el año en búsquedas de Google en el 2020 Ver vídeo: https://www.thinkwithgoogle.com/intl/es-es/insights/tendencias-de-consumo/2020-year-in-search/ Busquedas que Google interpreta en cada momento y lugar Por qué no puedo dormir - Insomnio - Síntomas y causas - Mayo Clinic https://www.mayoclinic.org › insomnia › syc-20355167 Por qué lavar las manos - Muéstreme los fundamentos científicos: ¿Por qué lavarse las ... https://www.cdc.gov › esp › why-handwashing Por qué están los vuelos cancelados - Última hora de nuestros vuelos - Iberia https://www.iberia.com Por qué el confinamiento - analesdepediatria.org: COVID-19: cuarentena, aislamiento, distanciamiento social Por qué la gente está aplaudiendo - Noticias: Convocan un aplauso a las 20:10 para agradecer la labor de Por qué la gente protesta - 1. Wikipedia: Manifestación. 2. ¿Por qué protesta tanta gente a la vez? | Nueva Sociedad why... por qué... por qué el cielo es azul. Entre 10.000 y 100.000 búsquedas al mes en España. Competencia baja. por qué ronronean los gatos. Entre 1000 y 10.000 búsquedas al mes en España. Competencia baja. por qué se llama covid-19 por qué la sal derrite el hielo. Entre 100 y 1000 búsquedas al mes en España. Competencia baja. por qué se produce el hipo. Entre 1000 y 10.000 búsquedas al mes en España. Competencia baja. Por qué emprender. Pocas búsquedas. Por qué se llama covid-19 o por qué coronavirus, no dan resultados en el Keyword Planner de Google. 3 opciones: En España es distinto a EEUU Las sugerencias no dan el mayor número de busquedas Google quiere cambiar la forma en la que buscamos Desde el punto de vista de los profesionales del marketing, la pregunta más representativa del 2020 podría ser "por qué se agotó el papel higiénico". Esta pregunta refleja la curiosidad y la frustración que hemos sentido este año, y responde a la necesidad de los compradores de información básica y práctica. De hecho, las búsquedas de "quién tiene" y "en stock" han aumentado más del 8000 % en el último año, según los datos de Google. Es un indicador clave para los anunciantes que se preguntan cómo vender sus productos en estos momentos de incertidumbre. Todo el mundo ha buscado información, desde el horario de las tiendas hasta las restricciones de seguridad y consejos sobre cómo trabajar y enseñar desde casa. Qué es SEO, Cómo crear blog Cuándo sale Playstation..., dónde comprar...

Desi exista o multime de ghiduri, carti si cursuri sau tutoriale care te invata CUM sa vinzi (pe care le facem si noi), putine materiale iti arata cum sa ajungi la cele mai potrivite produse pentru vanzare. Si asta dintr-un motiv foarte simplu. Cate case, atatea obiceiuri.  Produsele pe care le vei vinde depind si de tine, si de ce iti place, si de ce experienta sau cunostinte ai.  Vezi tu, eu pot sa iti zic “vinde masti sau dezinfectanti sau boxe portabile sau ceai matcha sau ulei de avocado sau dispozitive de corectare pentru postura spatelui sau lenjerie modelatoare… si faci tone de bani”.  Asa ca, pentru azi, ti-am pregatit un mini ghid despre ce sa vinzi online si cum sa gasesti cele mai profitabile produse, care chiar se vand, indiferent ca pe termen scurt sau lung. Practic, iti vor oferi un sistem… pentru ca fara unul te poti trezi ca faci brainstorming de idei toata viata. Fara rezultat. Pe scurt, cum gasesti ce produse sa vinzi: Uita-te la trendurile din Google Uita-te la competitie Vezi ce reclame ruleaza pe Google, Facebook, YouTube etc. Verifica preturile producatorilor Verifica profitul potential (pretul producatorului – pretul de vanzare – costurile de vanzare, precum marketing-ul) Scrie problemele cu care te confrunti si interesele tale Primul pas, arunca o privire in propriul tau creier si intreaba-te: Ce iti place (sa faci, sa creezi)? De ce produse te-ai indragostit si nu iti mai poti imagina viata fara ele? La ce te pricepi (hobby-uri sau educatie)? De ce esti pasionat (activitati sau obiecte)? Ce nevoi sau probleme ai pentru care iti doresti solutii mai bune? Pe langa ideile venite la punctul urmator, poti cauta idei de produse pe Google, Facebook (sau ce alt motor de cautare folosesti).  In fiecare an se publica sute de articole cu idei de produse in trend pentru respectivul an. Asa ca ai de unde sa completezi lista. Dupa ce definitivezi o lista cu 20 de idei, sa zicem, cauta interesul pentru ele. Verifica review-uri, bloguri, eMAG Mai concret, dupa ce te joci in Google Trends sau Keyword Planner si tai anumite idei de pe lista (exact ce trebuie sa se intample), ia recenziile si blogurile de recenzii la mana. Urmareste cu atentie partile bune ale produselor, si cu mai multa atentie aspectele de care clientii sunt nemultumiti. Pentru ca acolo poti imbunatati. Cauta discutii frecvente in comunitati Pentru a-ti valida ideile ramase pe lista, intra in grupurile de Facebook si forumurile dedicate nisei tale (inclusiv Reddit, alte comunitati online etc.). Sau, si mai bine, mergi la evenimente si targuri. Vezi cum si ce prezinta expozantii (s-ar putea sa gasesti acolo furnizori) si intra in vorba cu clientii, pune-le intrebari, vezi daca ar fi interesati de produsele tale. Sau care sunt problemele si nevoile pentru care cauta solutii. Vezi mai mult la noi pe blog https://www.gomag.ro/blog/ce-sa-vinzi-online-produse-si-idei-de-afaceri/ Hai sa tinem legatura Grup Facebook https://www.facebook.com/groups/gomagro/ YouTube: https://www.youtube.com/c/Gomagro Instagram https://www.instagram.com/gomag.ro/ Podcast https://www.gomag.ro/blog/doza-ecommerce/ Blog https://www.gomag.ro/blog/ Academia https://academia.gomag.ro/

Astazi discutam despre 5 idei de marketing pentru afacerile locale, aplicabile in orice nisa, pe care le poti pune in practica chiar acum. Inainte de a discuta pe larg despre tehnologiile actuale de promovare a afacerilor locale si cum le poti folosi in business-ul tau, iti recomand sa pornesti la drum cu obiectivul de a te concentra pe client si nevoile lui.  Creeaza un cont pe Google My Business si optimizeaza-l: Adica, sa adaugi o descriere cu imagini, dar si un landing page cu ofertele momentului (o vei actualiza de fiecare data cand este nevoie). Atentie! Nu folosi in descrierea business-ului doar cuvinte cheie + produsele pe care le vinzi.  In schimb, vorbeste despre business-ul tau si descrie-l intr-un mod cat mai atragator pentru clientii potentiali. Local SEO Pentru ca vorbim despre promovarea locala a afacerilor, iti recomand sa completezi in descriere si orasul in care este business-ul si/ sau orasul(ele) pe care intentionezi sa le deservesti.  In Google My Business poti mentiona ca business-ul tau are locatii multiple (pe care sa le si completezi in descriere). Ulterior, contul trebuie validat. In acest sens, Google iti va trimite o scrisoare cu un PIN la adresa pe care ai mentionat-o ca fiind de business in harta de pe Google.  Dupa ultima confirmare, locatia ta va fi vizibila si chiar vei putea primi review-uri din partea clientilor. Ce mai poti face? Ajuta-ti clientii sa ajunga la tine mai usor. In Google Maps completeaza adresa locatiei tale si ofera indicatii despre cum pot clientii sa ajunga la tine folosind transportul in comun, de exemplu. Mai mult, nu uita sa adaugi un numar de telefon fix pe care sa il comunici prin toate canalele de marketing pe care intentionezi sa le folosesti. Continutul de pe site/ blog Daca ai in plan diferite parteneriate sau sa iei cateva interviuri unor personalitati locale, blogul iti va fi de mare ajutor pentru promovare. Google Ads Campaniile de Google Ads locale iti permit sa lucrezi cu un buget mai mic, sa transmiti mesajele tale mai targetat si chiar sa ai mai multa vizibilitate. Iti recomand sa ai o campanie locala si pentru adresa ta, sa vezi cum functioneaza. De exemplu, foloseste cuvinte cheie + oras in reclamele tale si vezi care sunt rezultatele. Social Media (Facebook, Instagram, LinkedIn etc.) Daca ai pagini pe retelele sociale, iti recomand sa completezi cu atentie toate informatiile necesare (adresa fizica, numar de telefon fix etc.), si asigura-te ca pastrezi acelasi format de comunicare pe toate retelele. Ce poti face pe retelele sociale?  - Poti sa participi sau sa creezi evenimente locale  - Poti lega parteneriate cu alte branduri care sunt interesate de zona in care activezi  - Te poti alatura comunitatilor locale sau poti crea chiar tu comunitati noi  - * Daca esti B2B - poti cauta comunitati si pe LinkedIn  - Poti sa gasesti parteneri noi si sa faceti cross-promotion  - Poti identifica influenceri/ microinfluenceri locali cu care sa colaborezi De asemenea, te poti folosi de diferite portaluri (site-uri de anunturi/ directoare cu firme) pentru a-ti promova business-ul. Business-ul tau local va avea de castigat si in urma unor parteneriate cu presa locala sau cu bloggeri locali. Asadar, ia in calcul si aceasta posibilitate. Ce mai poti sa faci pentru a-ti promova business-ul local? Fii atent la ce se cauta in nisa ta.  Poti sa folosesti un KeyWord Planner sau alte aplicatii similare. Iar daca vrei sa stii exact cum sa faci analiza de cuvinte cheie si sa castigi clientii din Google, cursul nostru online de SEO iti va oferi multe informatii valoaroase: https://academia.gomag.ro/seo/curs-online-seo-cuvinte-cheie.html  Vrei sa afli mai multe despre cum sa iti promovezi afacerea online, despre SEO, marketing prin influenceri, cum sa atragi investitori pentru afacerea ta si multe alte sfaturi pentru afaceri puternice?

En este episodio hablamos de Marketing Online, y de cómo aprovecharlo para conseguir más interés por tus productos y servicios.Hablamos con Joan Boluda, el experto más reconocido en español de Marketing Online, empresario, emprendedor, podcaster, escritor... Síguelo en https://boluda.comJoan nos habla de los dos tipos de plataformas principales a las que podemos acudir si queremos invertir en publicidad.Ojo! no son iguales, no hacen lo mismo, y nos pueden ayudar en diferentes casos, y es básico que sepas cómo y cuándo usar una o la otra.Recuerda, para tener resultados tienes que añadir tú un ingrediente:ponerlo en práctica. Pasar a la acción.En este episodio, Joan menciona 2 herramientas útiles para localizar palabras clave y sus tendencias:- Google Trends: https://trends.google.com/trends/- Keyword Planner: https://adwords.google.com/ko/KeywordPlanner/Home #MENTOR360 es un programa diario con tips, consejos, reflexiones y acciones a realizar para crecer personal y profesionalmente._______________Notas del episodio: https://librosparaemprendedores.net/360-008_______________Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebookAdemás, recuerda que puedes suscribirte al podcast en:- Tu propio Google Home!!: https://librosparaemprendedores.net/como-escuchar-mentor360/- iTunes: https://itunes.apple.com/mx/podcast/mentor365/id1330252360?mt=2- App de podcasts en Android: http://mentor365.libsyn.com/rss- Spotify: https://open.spotify.com/show/5heHksT8rReQUXitfF1MEs- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_489076_1.html- Stitcher: http://www.stitcher.com/s?fid=162612y seguirnos en Twitter (https://twitter.com/EmprendeLibros) y en Facebook (https://www.facebook.com/EmprendeLibros/). See acast.com/privacy for privacy and opt-out information.

Are you tired of struggling to get more website traffic in 2020?Let me teach you about on-page SEO and why it is important to optimize your website.I will show you how to optimize the most important on-page SEO elements on your website.Signup for upcoming free SEO training classes at https://seooptimizers.com/seo/classes/Support the show (https://seooptimizers.com/seo/podcast)

我們平常會用Google Ads下廣告，如果不用也沒關係，不過Google Ads裡有個不錯的功能，叫做 keyword planner。 原文: https://www.hdcourse.com/seo/keyword-planner/

It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK. I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner.This podcast talks you through the process of writing a release, a media pitch, and tools to use in order to get your release into the media.I mention the following platforms and how to use them:https://keywordplanner.nethttps://www.pressrush.comhttps://www.prfire.co.uk/https://www.journalism.co.ukThere is also a good summary of press release distribution services available on BusinessMole.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)

Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement.The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after.This creates an opportunity for entrepreneurs on 2 fronts; key words for public relations and social media related to employee engagement are still not mainstream but also the technology enables us to see what is trending. The answer is 'getting back to work.'I share details of tools which can be used, the way to value your domain name, and how to choose topics which are trending so that your PR falls on receptive desks of the media and public in social channels.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)

Great thing is, no signups required, no credit card/billing details required. At a later date we will discuss implementing keyword research via the Google's own Keyword Planner tool, but that requires you to create an account. So this is an introduction to keyword research. In this episode we discuss What Keyword Research is When do use it How to use Uber Suggest, which is a tool co-founded by Neil Patel, to conduct your research The power of Negative keywords

Στο σημερινό bonus της Τετάρτης σας λέμε πως βλέπουμε την εποχικότητα ενός search term με βάση το free tool που μας δίνουν τα Google Ads, το Keyword Planner. Από την επιλογή Get search volume and forecasts, δηλώνουμε στη φόρμα τα Keywords που μας ενδιαφέρουν και πατάμε το Get Started, υπάρχει και η επιλογή για να […]

274: Cómo buscar un nicho y monetizarlo Cómo buscar un nicho Multiplica tus visitas Webinar https://www.borjagiron.com/webinar 18/03/2019 HOSTING DE CALIDAD CON DOMINIO GRATIS Y PRECIO ESPECIAL El hosting que yo uso: https://borjagiron.com/siteground 7 días gratis Semrush: https://www.borjagiron.com/semrush Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Curso SEO para bloggers: https://www.borjagiron.com/curso/ Herramienta de email marketing recomendada https://www.borjagiron.com/benchmarkemail Pregunta: Cómo buscarias un nicho si todo lo que sabes ya está posicionado por gente que crea muchísimo contenido. página de Nicho: Monetizar con amazon afiliados y Google Adsense TSA de Romu 1. Mira si hay anuncios en Google 2. Google Trends. INE, instituto nacional de estadística. El mundo es muy grande y todo cambia rápido. 3. Keyword Planner. Hay muchas búsquedas que se pueden posicionar sin problema. 4. Grupos activos en Facebook y la interacción 5. Seguidores en rrss y crecimiento 6. Crea más nicho Especializado en Facebook Ads. Especializado en Facebook Ads para dentistas. 7. No hay nadie cómo tú. Con esa filosofía limitante Pepsi no existiría ni nacería nuevas rrss. 8. Haz mi curso de Ideas para blogs que es gratis en Triunfacontublog.com 9. ¡Innova! Actualiza tus contenidos. Descarga el ebook gratis "10 trucos SEO para tu blog": https://www.borjagiron.com/libro-trucos-seo/ Mi libro 33 Técnicas de persuasión infalibles: https://www.borjagiron.com/persuasion Blog con buenas llamadas a la acción integradas: https://carlicas.com/ - Herramientas recomendadas: https://www.borjagiron.com/seo/mejores-herramientas-seo/ https://www.borjagiron.com/quaderno https://www.woorank.com/es https://www.canva.com https://www.similarweb.com https://www.borjagiron.com/hotjar https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) http://openlinkprofiler.org/ https://www.borjagiron.com/metricool Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Crear cuenta gratis: https://www.borjagiron.com/metricspot https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast Screencast-O-Matic Pro es un conjunto de herramientas potente y fácil de usar para crear, editar y compartir grabaciones de pantalla de computadora. 20% de descuento. Menos de 15$ al año. https://www.borjagiron.com/benchmarkemail Herramientas de Email Marketing https://www.borjagiron.com/rankingcoach - Hosting recomendado https://borjagiron.com/siteground con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/bluehost (El de Pat Flynn) con 50% de descuento y dominio gratis - Hosting recomendado https://borjagiron.com/profesionalhosting Velocidad, soporte 24x7 (teléfono, chat, ticket), seguridad, prueba 15 días gratis, migración gratis, servidores en España. Dominio gratis y transferencia ilimitada por menos de 4?/mes - Hosting recomendado https://borjagiron.com/webempresa con 20% de descuento - Hosting recomendado https://borjagiron.com/raidboxes con 33% de descuento. 100% compatible con WordPress. Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis. Manda tu pregunta a https://www.borjagiron.com/contactar Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ CURSO GOOGLE ANALYTICS https://www.triunfacontublog.com/curso/google-analytics/ CURSO EMAIL MARKETING https://www.triunfacontublog.com/curso/email-marketing/ CURSO DE SEO https://www.triunfacontublog.com/curso/seo/ CURSO CREAR UN PODCAST https://www.triunfacontublog.com/curso/crear-podcast/ LIBRO SEO BÁSICO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-basico-para-bloggers/ Kindle de Amazon: http://amzn.to/2jZ6a28 LIBRO SEO AVANZADO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-avanzado-para-bloggers/ Kindle de Amazon: http://amzn.to/2jzPSkj Sobre el podcast El podcast ?SEO para bloggers? se emite cada lunes a las 7:00am (hora española).

Episode 35 of The Redirect Podcast: Search surpassed social media as the leading traffic source for websites in 2017, something that has not happened since 2014. What factors play into this, and what does it mean for the future of social media as a solid inbound channel? With references to the most recent Facebook updates and the impact it has on organic reach, we discuss how these numbers could grow for search in 2018. Plus, Google AdWords' Keyword Planner tool gets major updates, and for the better, including two new features you'll want to pay attention to. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-35/

Entrevista 1: Desata tu éxito Participa en las entrevistas en directo desde https://www.borjagiron.com/youtube Entrevistas en directo a bloggers emprendedores en las que no se conoce al invitado hasta el final de la entrevista. En este caso se entrevista al blogger y emprendedor Víctor Martín de https://victormartinp.com Su libro Desata tu éxito ha sido Best Seller en todo Amazon España y puedes comprarlo en http://amzn.to/2jqtQkM Aprende más sobre el Edgerank de Facebook: https://www.ivoox.com/80-seo-para-facebook-el-edgerank-audios-mp3_rf_15564673_1.html Cómo usar el Keyword Planner: https://www.borjagiron.com/seo/keyword-planner-analisis-palabras-clave/ Isa y Juanmi de https://masymejor.com Libro recomendado: Fuera de serie. Por qué unas personas tienen éxito y otras no de Malcolm Gladwell (Outliers) http://amzn.to/2jPctKF Diseñador Sergio Sala https://sergiosa.la/ App de ondas binaurales: Brainwaves https://itunes.apple.com/es/app/brainwaves-dormir-%C3%A9xito/id450655712?mt=8 https://play.google.com/store/apps/details?id=net.luizmello.brainwaves&hl=es_419 Libro recomendado: El Alquimista de Paulo Coelho: http://amzn.to/2hzLpOL Instagram de Víctor: https://www.instagram.com/vmartinp/ Roberto Gamboa experto en Facebook Ads: https://robertogamboa.com/ Curso de regalo al comprar el libro: https://desatatuexito.com Suscríbete ahora a los cursos de https://www.triunfacontublog.com para crear un blog de éxito y vivir de él o generar un sueldo extra cada mes. Escucha las entrevistas en directo desde https://www.youtube.com/borjagiron Patrocinadores: https://www.borjagiron.com/raidboxes Puntos importantes Raidboxes: 1. En un 80% de los casos las páginas van 4 veces más rápido que en un hosting normal. 2.Hosting especializado en WordPress, por esto todas las funciones hacen que WordPress tenga el mejor rendimiento posible. 3. Certificado SSL (https) gratis en solo clic en todas las redirecciones. 4. Staging en un clic. Que termine hacer todas las pruebas de plugin y temas sin dañar tu página que se encuentra en producción, y luego con un clic colocar todos los cambios a producción. 5. Backups automáticos todos los días y manuales al alcance de un clic, ahorra tener un puglin para esto. 6. Instalación de WordPress es 5 segundos. 7. Descuento del 33% en uno de nuestros planes FULLY MANAGED (Actualizaciones automáticas de plugin y temas, importante para los Bloggeers) o STARTER 8. Actualizaciones automáticas de plugin y temas ahorrando mucho tiempo de trabajo. 9. PHP 7. Curso crear podcast: https://www.triunfacontublog.com/curso/crear-podcast/ Deja una audionota y promociona tu podcast en contactar. Deja tu audio nota en https://www.borjagiron.com/contactar Sobre Triunfa con tu blog: En el podcast "Triunfa con tu blog" trato de darte consejos, trucos, técnicas y tips para que montes un blog de éxito sin las complicaciones que encuentras en muchos artículos. Voy directo al grano para que no pierdas tiempo. Hablaré de Marketing Online, SEO, Redes Sociales, Periscope e Internet para bloggers. Si quieres ver en vídeo todo para crear un blog de éxito paso a paso he creado la plataforma http://www.Triunfacontublog.com El podcast "Triunfa con tu blog" está creado por Borja Girón y está disponible cada domingo a las 7:00am de Madrid (España). Puedes escuchar mis otros podcasts "SEO para bloggers" y "1 minuto podcast" que también te ayudarán con tus proyectos online. Canción: Scott Holmes - Follow Your Dreams

En el programa 18 te expliqué qué es y cuándo utilizar un análisis de palabras clave.Ahora vemos cómo utilizar la herramienta Keyword Planner (que es gratis) para realizar el análisis de palabras clave de tu blog y conseguir más visitas.Recordad que el concurso sigue en pie para ganar de forma directa mi libro "SEO básico para bloggers". Sólo tienes que dejar una reseña en iTunes y mandarme un email.Vídeo y artículo para utilizar el planificador de palabras clave de Google (explico cómo crear la cuenta de Google Adwords sin meter tarjeta de crédito): http://www.borjagiron.com/seo-google/keyword-planner-analisis-palabras-clave/Nos interesa conseguir ideas de palabras clave que tengan muchas búsquedas y una competencia baja.Otras herramientas para realizar el análisis de palabras clave con más funcionalidades pero de pago son: SEMRush, Ahrefs, SEOprofiler o Sistrix. Ver herramientas en http://www.borjagiron.com/seo-google/las-mejores-herramientas-seo/Planificador de Palabras Clave: https://adwords.google.es/keywordplannerUsando el planificador de palabras clave:Una vez logueados vamos a Herramientas > Planificador de palabras clave para poder usarlo según explico en el audio y en el vídeo.Un truco es rellenar el campo "Su página de destino" con la URL de la competencia para ver que sugiere Google.La clave de la herramientas es probar y ajustar al máximo.Te explico qué es el long tail.Debes fijarte en la columna de puja sugerida. Cuanto más lata más te costará lanzar una campaña de Google Adwords. Yo recomiendo usar Twitter Ads o Facebook Ads que es más barato y más efectivo.Marca una fecha y revisa la evolución en Google Analytics y Google Search Console para ir viendo la subida de posiciones y de visitas.También debes entrar en modo incógnito con tu navegador y realizar la búsqueda para comprobar los resultados de las palabras sugeridas.Recursos recomendados:Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales con capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en http://www.mailrelay.com y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal.Si aún no tienes tu blog creado te recomiendo entrar en http://www.borjagiron.com/siteground para crearlo en Wordpress con la mejor empresa de hosting del mercado. Si ya lo tienes pero quieres cambiarlo a Wordpress o a un servidor más rápido y con un excelente servicio técnico entra ahora en http://www.borjagiron.com/siteground y consigue un increíble descuento.Referencias: Utilizar el Keyword Planner: http://www.borjagiron.com/seo-google/keyword-planner-analisis-palabras-clave/Podcast creado por Borja Girónhttp://www.borjagiron.comEl podcast "SEO para bloggers" se emite lunes y viernes a las 12:00 del medio día (hora española).Canción: Scott Holmes - Inspiring Corporate

Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares Almost 90% of people who get into affiliate marketing never make a single dollar from it! That might sound demotivating and alarming but let me put that in slightly clearer terms. 90% of the people do not make any money with affiliate marketing because – * They take a lot of training but never follow everything that is being taught * They are looking for a shortcut to making money * They prefer skipping the basics in affiliate marketing and quickly move over to the advanced part. Consequently their foundation is very weak and they fail. * They do not take action. Procrastination doesn’t help! To put that into perspective; “If you take action and follow the steps that you learn, there is no way you will fail“. We are into part-5 of our series on “Building an affiliate marketing business”. If you haven’t listened to the earlier episodes and if you want to guarantee your success with affiliate marketing, I will recommend that you start from the beginning ad not jump the line. It will be easier for your to understand and you will have clear cut actionables that you can straight away start working on. One of the most difficult part in affiliate marketing is researching your keywords. And in this episode that is what we are primarily going to cover. How to Research Keywords in Affiliate Marketing We are going to follow the FREE method to building our affiliate marketing business. Since there is little money that in involved in terms of the investment, there will be a lot more work and efforts required from your end. “Keyword Research” is easily one of the biggest things that people skip ahead. While they might quote a 100 different reasons for it, the actual reason is that it is very difficult. Rather, it is portrayed as very difficult. But you don’t have to be overwhelmed with Keyword research. There are simple methods to do it and that too without any expensive software. You can do that with Google Adwords Keyword Planner tool. If you want to partially automate the entire process, then I would recommend “Long Tail Keyword Pro” which is handy and cool software to have in your arsenal. Here is what we are going to cover in today’s episode: * How to research keywords using Keyword Planner tool * Finding long tail keyword to get your article written * How to find seed keywords * Why there is no need to evaluate the sales page of the product that you are promoting. Resources discussed in the show Here are the resources that we discussed in today’s show: * Mario Brown’s Video Ads Formula * Long Tail Pro Keyword Research Tool * Google Keyword Planner Disclaimer: Some of these links are affiliate links and if you choose to buy any of these products from these links, then I might earn a commission at no extra cost to you. Thank You for Joining I wanted to thank you all for joining today’s show and I sincerely appreciate it. In case you liked today’s episode, I would recommend that you subscribe to the show so that you are informed about our latest episodes and you stay updated. Do rate the show at iTunes and Stitcher and do t... --- Send in a voice message: https://anchor.fm/dkspeaks/message

Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares If you have signed up to email newsletters from any of the big internet marketers, I am sure you would have heard about the launch and the discounted offers on Long Tail Pro – a keyword research tool. There were a ton of emails floating around and pretty much everyone recommended this tool. In fact a lot of marketers use this tool. A few days before Long Tail Pro was re-launched, there was another keyword research tool that was launched – Niche Genetics, which pretty much did the same job as that of Long Tail Pro – but with a difference that Niche Genetics helped you find profitable Niche and Long Tail Pro helped you find long tail keywords. How is this different? I still remember buying the “Keyword Elite” software from Brad Callen for about $197, when it was released about 8 years back. Then I found Market Samurai and then Micro Niche Finder. I bought both of these and if you are asking why, then the answer is plain and simple. I was confused, overwhelmed and struggled with the entire activity of researching keywords with the first 2 softwares. While I got a refund for Market Samurai, I couldn’t do it for Keyword Elite because by the time I tested it, I was already out of the Money-Back guarantee period. Market Samurai is a great tool and a lot of marketers use it, but somehow I felt it was just not for me. I was really overwhelmed with the many filters and options in there. Finally I found Micro Niche Finder and this is the tool that I am using until today. Almost all of these softwares use the same source for their data – Google’s Keyword Tool. The only difference lies in how they present it with some analytics of their own, so that you know which keyword or, niche to go after. Over the years, as Google changed their Keywords tools to the Keyword Planner and restricted the data that was available, these softwares also changed. But still their source remains the same. So, the question is – Do you really need a paid software when Google Keyword Planner is FREE? Let’s take a closer look at Long Tail Pro – This software adds a few aspects to the research. The source of the data for Long Tail Pro is also the same. But it uses a confidence score to tell you how hard or, easy it will be to rank on the search engines for that specific keyword. In addition to that it also gives you some additional data in the form of Domain Authority, Page Authority, Moz Rank, Domain age, # of backlinks etc. all of which will help you evaluate and analyze your competition. If you were to do all of these individually, you would have spent a lot of time doing it. Same is the case with Micro Niche Finder. It uses a competitive measure called as SOC or, Strength of Competition to evaluate the competition. So, what these tools basically does, is that they speeden up the process of keyword research. You can save a lot of time if you use these tools. But do you really need them – You might not. If you know the basics of what to look for while researching a keyword or, a niche and you are ready to spend time doing that, then you can do that with the help of the Google Keyword Planner tool. Doing Keyword Research the Right Way! What is keyword research and how does it differ from niche research? These are 2 terms that are used as synonyms, a lot of times but in reality they differ. In fact keyword research is just one part of niche research. While keyword research involved researching keywords that people use to search for something, Niche research involves a lot of other things like profitability of the niche, demographics, ad costs, content research, market research etc. Niche research is the first thing you need to do as you plan for your business. --- Send in a voice message: https://anchor.fm/dkspeaks/message