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Alex Gabbert is the Director of Brand Communications for Publicity for Good. For over a decade, Alex has been helping businesses and salespeople build high performing teams, achieve record-setting success, and create mindsets that help them not only manage challenges…but more importantly…navigate their careers to achieve outcomes they'd previously only dreamed of. Alex joins the show and shares some really important insights around the role of leadership and why possibilities > activities in sales leadership and how Elite Leaders can move past just emphasizing what to say and how to say it and instead get to that next level of “What to Achieve.” Helping your team members become more purposeful is one of those catalysts that moves a leader from a good one to an elite one. And this episode will help you think differently about how you engage your team as a leader. You can connect with Alex on LinkedIn here. (https://www.linkedin.com/in/alexgabbert/) You can check out Publicity for Good here. (https://publicityforgood.com/) For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here. (https://www.patreon.com/c/SalesLeadershipUnited) Be sure to check out the full video of this episode on our YouTube channel here.
Hey there, I'm Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they've reinforced my stand on honesty.This episode dives into why ethical marketing matters. I critique the opportunism in today's business world and push for a return to real values. My daughter inspires me to seek genuine connections and focus on legacy building. I believe we can create systemic change if we hold each other to higher standards.If you're into personal transformation or want to align your work with integrity, this might resonate. Subscribe for more on ethical business and branding. Drop a comment with your thoughts on balancing fatherhood and business or share your own journey. Let's build something real together.
In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.Key Takeaways:// How to craft retail communications strategies that actually drive customer engagement and sales// The storytelling elements that matter most in merchandising and product launches// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape// Skills every communicator needs to thrive in today's fast-moving retail worldConnect with Kamara: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
In this insightful episode of The Brand Called You, Jimi Gibson, VP of Brand Communication at Thrive Agency talks about his unique beginnings as a magician in developing “The Magic Script” framework, Jimi shares invaluable lessons on effective marketing, clear messaging, and the role of empathy in brand communication. Learn why clarity, creativity, and timing matter in crafting messages that truly resonate.00:39- About Jimi GibsonJimi is the vice president of brand communication at Thrive Agency.He's also the creator of The Magic Script, which is the brain-based framework for messaging.
Each experience may not seem significant on its own; however, these experiences can reveal powerful trends over time. Accumulating your experiences can spark creativity and encourage you to take calculated risks. This conversation challenges you to embrace the learning curve in both business and leadership. You will hear about the faces of regret and how to overcome them, the importance of defining your comfort zone when it comes to risk, and the value of allowing yourself to be inexperienced or even "bad" at something in the early stages of learning. This discussion will guide you in transforming your business strategy: uncover the 'art of magic' in advertising and leadership while breaking free from the constraints of what you should or could have done. In this episode of the BOLD Business Podcast, Jess Dewell engages with Jimi Gibson, the VP of Brand Communication at Thrive Agency. Together, they explore why being new or struggling at something is a crucial step toward achieving greatness through intentional, bold actions and how to maintain a forward-looking perspective when trying new things. -------------------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.
How will Trump's tariff chaos impact UK public relations ? PR's H1 Review 2025 with W Communications founder Warren Johnson On the PRmoment podcast.Every six months or so I like to catch up with Warren Johnson from W Communications to talk about the financial state of UK PR.And as Q1 is done and dusted, Trump is having endless fun throwing tariffs at the global economy, and we've just finished the agenda setting PRmoment Awards season: now seems like a good time.And before we start, do check out the homepage of PRmoment. We're entering our pre summer golden events period and there is a LOT going on. We've got webinars, lunches, networking and face to face conferences and events.Everything is on the PR Calendar, which you can access from the homepage of PRmoment but do check out our next webinars:In an Era of Global Doubt: How can Brand Communications be Optimistic? On 29th April. This webinar is free to attend.And Creative Moment Creative Campaign Case Studies on 30th April, tickets are £35 + vatThanks to the PRmoment Podcast sponsors, The PRCA.Here's a summary of what PRmoment founder Ben Smith and Warren discussed:1.30 min How does Warren see the impact of Trump's Tariff Tax on public relations?“We are going into a tariff era… He's trying (misguidedly) to shift the burden of tax from income tax to tariff tax. Anyone who has studied economics knows that is not going to work.”“The randomness of them is going to sow quite a bit of economic uncertainty.”“I fear that just as we were starting to see quite an encouraging financial year ahead of us, I think many of us had a strong Q1, I fear that we're going to slip back into the great inertia post Covid.”4 mins Warren, PR's resident economist (he did an economics degree) gives us his insight into why tariffs are unlikely to work from an economics perspective.6 mins What are brand communicators likely to do about Trump? “Whilst there are opportunities there will be unexpected threats as well. I'm not sure where comms will net out.”“I don't think we've (PR) had more than 6-8 months to have a really good run at things since 2020."8 mins Warren reviews a very good Q1 performance for UK PR.13 mins Is the PR new business market still busy?14 mins Warren on the margin pressure currently experienced by agencies?“Constant procurement overreach, to the point of bullying.”Paid media briefs: how is paid media supporting editorial ideas?15.30 mins What PR services are clients buying?“Loads of influencer and a bespoke blend of integrated marketing services. I haven't seen a press office brief for 3 or 4 years.”19 mins Warren on the evolution of paid behind earned media creative across multiple channels, including media owners.
How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in March 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Before we start, do check out the homepage of PRmoment. We're entering our pre summer golden events period and there is a LOT going on. We've got webinars, lunches, networking and face to face conferences and events.Everything is on the PR Calendar which you can access from the homepage of PRmoment but do check out our next webinars:In an Era of Global Doubt: How can Brand Communications be Optimistic? This webinar is on 29th April. This webinar is free to attend.Also check out this Creative Moment Creative Campaign Case Studies webinar on 30th April, tickets are £35 + vatAlso, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Andrew and PRmoment founder Ben Smith discussed:PITCH WINSPapa Johns appoints The Romans – culture-first PR and social retained account; 6-figure brief to elevate brand creativity.Café Direct appoints Tin Man – UK PR and social for ethical coffee brand, Tin Man further expands its food division.Horlicks appoints Tangerine – Influencer and social brief for Kids Chocoland, targeting parents.Uber Boats appoints PC Agency – Global brief to promote London river bus service, including electric ferry launch.Sudocrem appoints Brazen – Extended PR, influencer, and social content to broaden audience reach.Stock Spirits Group appoints The Remarkables – EU brief for product launches, international expansion and ESG commitments.MGM+ appoints Academy – UK/EU retained agency for streaming platform's brand and content campaigns.Verify Me appoints Academy – Age verification tech provider; brief includes US and Europe expansion.O&CC appoints Brandnation – Integrated PR, influencer, marketing, and creative brief for retail brands.Segway Navimow appoints Sprekley PR – Launch of X3 robotic lawnmower with Paris event and product reviews.Molton Brown appoints PC Agency – Hotel amenities PR to increase hotel placements, B2B and B2C focus.Tristan Capital Partners appoints Duet London – Launch of Sicilian Ave in London as dining and social destination.Health Shield Friendly Society appoints Midnight – B2B brief to position as leading employee health benefits provider.SunLife appoints Third City – Raise awareness of financial services and promote new brand image.Love Finance appoints WPR – Paid social creative across TikTok and Meta for brand awareness and lead gen.The Brain Tumour Charity appoints Evergreen PR – GP education campaign to support faster brain tumour diagnosis.Capgemini appoints Fleishman Hillard – Global comms agency for integrated support and brand reputation management.Serco appoints MHP – Strategic and corporate comms brief for outsourcing company working with governments.Experience Oman appoints Finn Partners – PR and marketing to enhance awareness of Oman's tourism.M&A activityTogether Group acquired experiential tech agencies, Imerza and Visualisation One – expanding service lines in the luxury market with VR and game-engine tech.Sauce Communications buys a majority stake in The M Collective – creating The Sauce Collective, a luxury lifestyle PR and digital agency with 50 FTEs.Finn Partners acquired Rice C
374 Passion and The Road To Fulfilling Success When we were kids we all wanted to be something extraordinary. We wanted to be magicians, doctors, paleontologists, astronauts, ballerinas, but somewhere along the way some of us lose that sparkle. We get sucked into the everyday routine of work and taking care of those around us. However that spark is not lost forever, sometimes existing as a fleeting ember of ambition that only needs to be cultivated to turn into a roaring flame of fulfilling success. In today's episode Sarah Elkins and Jimi Gibson discuss the importance of trying different paths in life and how there are many off ramps and back roads full of experiences to the destinations we want to reach. Highlights You will always find a way out of a situation you are in. Those who care about you and believe in you will support you through the difficult times. Telling your own stories and the stories of others in a way that reflects who you are. Quotes “I was going through my Strength's Finder and I was like, ‘I wonder where that came from?' I believe we're all born with these innate gifts.” “Depending on the size of the audience, you want to connect with who is in the audience.” “Everybody has their personal Abracadabra” Dear Listeners it is now your turn, Think about yourself as a six or eight year old and the thumbprint you would have left behind in a story like Jimmy's, how would you decorate it? Would it be an artist? Would it be a musician? Would it be a nurse, or a doctor? Would it be a magician? Think back on that, and this doesn't mean that you have to become that as a career, but what it does mean is that whatever it was that brought you satisfaction about that as a child, is what you need to be seeking now. And, as always, thank you for listening. Mentioned The Hero With A Thousand Faces Jimi's TEDX About Jimi Jimi Gibson isn't your typical VP of Brand Communication. At Thrive Agency—a digital marketing juggernaut that's dominated the Inc. 5000 for seven straight years—Jimi leads with a no-BS approach, helping businesses grow instead of just chasing sales. With 200+ sharp-as-a-tack pros, Thrive delivers strategies built on what works, not what's pricey. A digital marketer, author, magician, and TEDx speaker, Jimi sees websites as living, breathing machines that should constantly evolve to grow your bottom line. Using Thrive's rigorous 215-point Digital Health Analysis, he ensures no detail is overlooked and no opportunity is wasted. As a Forbes Agency Council member, Jimi writes articles that cut through fluff and deliver insights that matter. From his magician's knack for creating unforgettable moments to his obsession with people-first business culture, Jimi's work is about one thing: making sure businesses don't just survive—they thrive. Key Focus Areas: Results-Driven Digital Marketing That Actually Delivers Websites That Work as Hard as You Do Finding Your Edge: Lessons from a Professional Magician Thrive's 215-Point Digital Health Analysis Building Culture That Puts People First Be sure to check out Jimi's LinkedIn, Facebook, and Instagram! As well as his website Thrive Agency About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
Raymond is the Business Development and Strategy Manager at Fireworks Advertising, a strategic mind behind one of Uganda's influential advertising agencies.Originally set on becoming an accountant, his path shifted toward marketing, where creativity met strategy. Now a powerhouse in pitching and business development, Raymond dives deep into how value addition, vocational skills, and professionalism can shape Uganda's journey to a middle-class economy by 2040.Tune in to hear his bold take on ethical marketing, organized entrepreneurship, and how impactful communication can transform lives.
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility? In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, share their journey from traditional marketing to becoming trailblazers in the world of voice and conversational AI. This episode offers a comprehensive look at the conversational AI ecosystem, from voice assistants like Alexa and Google Assistant to the integration of voice capabilities in mobile apps and customer service platforms. The Westwaters provide invaluable insights on how businesses can harness these technologies to enhance brand experiences, streamline operations, and create more meaningful customer interactions. They educate Dan on some of the finer points of conversational AI and discuss its impact on marketing and communications, offering strategies for implementing voice technology in various business contexts. The conversation highlights the importance of intentional design in creating effective voice experiences, balancing automation with human oversight in AI-driven customer interactions, and the future of agentic AI and its potential applications in business. Whether you're a seasoned marketer, a communications professional, or a business owner looking to stay ahead of the curve, this episode provides actionable advice on integrating conversational AI into your strategy. Susan and Scot's expertise demystifies complex concepts, making them accessible and applicable to businesses of all sizes. Don't miss this opportunity to learn from two of the industry's leading voices on how to leverage conversational AI to drive customer engagement and propel your business forward in the digital age. Listen in and hear about... Embracing conversational AI as a powerful tool for customer engagement How voice technology democratizes information access and distribution Crafting brand personalities for AI-driven interactions with customers Balancing human oversight with AI automation in business processes Leveraging voice assistants and chatbots across multiple communication channels Practical steps for integrating AI into existing marketing and PR strategies The future of agentic AI and its potential impact on business operations Notable Quotes On the Power of Voice in Communication: "Spoken word suddenly became this way of being able to transfer information in a much more democratic method. You didn't have to be able to read. There were opportunities to put things in language. It was starting to get back to the roots again of how information was kind of pulling down some of the gatekeeping." - Susan Westwater [08:04 → 08:35] On the Evolution of Brand Personality: "These were all really interesting, rich experiences that come into play, which is what really geeked me out. Now, Scott was a lot. I would say I was more of the heart and emotion of the possible. I would say Scott was much more of the rational nut to put to." - Susan Westwater [08:35 → 08:51] On the Accessibility of Conversational AI: "It reduces friction. It removes literacy out of the equation. You don't have to know how to use a computer. Literally, as long as you can ask a question, you can get some sort of response." - Scot Westwater [10:08 → 10:21] On the Versatility of Conversational AI: "Chatbots are part of conversational, voice assistants are part of it. Voice Mode and ChatGPT, they're all different flavors of it. You're physically using your voice to ask a question and getting some sort of response from a system." - Scot Westwater [10:34 → 10:49] On the Importance of Intentionality in AI Voice: "We have to be intentional then, by the way, about who it is we want our audiences to speak with. And that can work from a B2B perspective just as much as it can work from an external customer engagement perspective." - Susan Westwater [17:02 → 17:17] On the Practicality of AI in Business: "In practical business you probably don't, you probably don't need AGI, quite frankly. A lot of what we're talking about is automating basic business processes, whether you're using AI or other tools." - Scot Westwater [1:01:22 → 1:01:37] On Getting Started with AI: "Do what you did and just get started now, whether it's learning or experimenting or use case identification, like, just start. There is so much fear out there. There's so much, quite frankly, misinformation related to AI and it's just a matter of getting in there, getting comfortable, getting those quick wins, seeing how it can actually help your process." - Scot Westwater [1:05:28 → 1:05:52] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Susan and Scot Westwater Susan Westwater | LinkedIn Scot Westwater | Linkedin Pragmatic Digital | Website Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement | Amazon Timestamped key moments from this episode (as generated by Fireflies.ai)
Jim's guest today on The CMO Podcast is Stacy Andrade, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid IV: Founded only thirteen years ago, in 2012, Liquid IV is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020. Stacy is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacy joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G's brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacy left Cincinnati and moved to LA to join Liquid IV as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability. Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Every business owner or founder has a secret wish — a secret desire. They want to be the magic ingredient in their customer's success story. We're thinking magic, like Obi Wan in Star Wars — someone who brings some mystery, wizardry and guidance that makes the main mission possible. It's like a special thumbprint that you leave with your clients.How can brands take that formula and use it with their own clients?That's what we're going to discuss on today's episode of The Brandtelling Podcast. Our guest brings a little mystery and magic to branding. Jimi Gibson, in his day job, is Vice President of Brand Communications at The Thrive Agency, a huge full-service digital marketing agency that delivers massive and sustainable growth. BUT, Jimis is also is a magician and a TedX speaker. He has produced large-scale illusion shows for theme parks, operated his own magic theatre, appeared on the Food Network, and created product launches for major corporations. Jimi has performed across the U.S. and Canada including the MGM Grand in Las Vegas. He was a two-time finalist in a prestigious competition against other magicians, worldwide. He's going to bring a little magic to our podcast!The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Jimi GibsonLinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Agency: https://thriveagency.com/Jimi on TedX: https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good
Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importance of creating a solid foundation for your business with systems and processes, using her four puzzle pieces framework: brand, marketing growth strategy, team, and leadership. Learn More: https://www.ugliventures.com/
Retail touchpoints for cosmetic and personal care brands today extend well beyond stores with doors and conventional print and outdoor advertising. Beauty brands are reaching consumers in experiential and engaging ways with the help of digital ad tech firms. This week on the CosmoFactory podcast, we hear about imaginative ways that brands are connecting with and educating consumers on the platforms, apps, sites, forums, etc. where they are already spending their time online. Our guest is Val Vacante, VP of Solution Innovation at the integrated marketing, public relations, and advertising firm Dentsu. Based in Tokyo, Japan, and founded in 1901, Dentsu partners with tech leaders including Adobe, Google, Microsoft, Salesforce, Amazon Web Services, and more, as well as with bold startups to create campaigns. If you appreciated this episode:SUBSCRIBE to the CosmoFactory podcast & please LEAVE US A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide BolognaCosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry. Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It's where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions. Learn more today at Cosmoprof.com
Not all remakes are created equal. The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. Because both movies are based on the 1965 book. But film critic Roger Ebert scathingly called the first one "an incomprehensible, ugly, unstructured, pointless excursion." Ouch.The second one - the one we're talking about today - is a different story. It's been called “aesthetically perfect,” and the “faithful retelling of a complicated story.” And it won a handful of Academy Awards.So we're talking about what makes a great retelling and how to use those lessons in your marketing content. With the help of our special guest, VP of Corporate Marketing at Cribl, Ryan Mattison, we also talk about delivering a singular experience, doing partnership-driven marketing, and much more.About our guest, Ryan MattisonRyan Mattison is VP of Corporate Marketing at Cribl, where he leads the corporate marketing team, and looks after brand, creative, communications, and events. Prior to joining Cribl in July 2024, Ryan served as VP of Brand & Communications at ThoughtSpot. There, he led brand, creative and design, communications, PR and analyst relations, customer marketing, employee advocacy, investor relations and content marketing functions. Since joining as an individual contributor in 2017, he built the team from the ground up to deliver world class campaigns that cut through a highly competitive landscape, improve ThoughtSpot's reputation and awareness among key audiences, and generated pipeline that led to revenue.What B2B Companies Can Learn From Dune:Deliver a singular experience. And deliver it in the format that optimizes the experience. Like how Dune was presented on iMax. The large format made the experience of the sounds and the vast landscape of the film a more immersive and real experience. Ryan says, ”Deliver an authentic experience, and people will pay for it. That idea of being intentional and connecting it with a really authentic value prop, that for Dune was super real. That large screen format with the premium sound is going to really, really differentiate your experience with the movie.”Partner up. Find other companies to cross promote content with. Dune did this with the video game Fortnite, allowing players to buy a “skin” so their avatar looks like a Dune character. Ryan says, “Dune also did probably one of the best jobs in recent years of doing partnership-driven marketing. Theater going is skewing older and older, but something like Fortnite, has a much younger skewed audience. They were like, ‘We need to target a younger demographic because if we can get kids or young folks to ask their parents to go see Dune and their parents were already kind of thinking about going, now it's a family thing. And you're not selling one ticket or two tickets. You're selling four, five, six tickets at one time.” Ryan adds, “ How do you find the right partner that's not just the easy partner, but the partner where you're able to find or open up new channels, new demographics, new audiences in a way that feels like there's intentional value being delivered?”Create a remake. Or as Ian says, “Try it again for the first time.” Because the movie Dune that came out in 2021 was a remake of the 1984 movie. Or really it was a retelling of the same story with little regard for the first version. And because of the generational difference between viewers, Ian says, “This [2021 version] was the first interaction with Dune for, I would bet, a massive percentage of the audience that saw this. They never read the books. They didn't watch the first movie. But for people like your mom, it's like, ‘Hey, try it again for the first time.' Like, ‘Yeah, I know you saw the old movie. This is nothing like that. Just try it again.” It reframes everyone's idea of the original story, and gives a totally new experience of it. So make a remake but keep it fresh.Throw the party. Ian says, “ If you make something worth talking about, throw the party so that the people can talk about it.” That's what this podcast is all about, getting people to talk about Remarkable content and spreading knowledge of it through word of mouth. He adds, “ If you make content also make the event, make a premiere, make a big deal out of it.” Also because you deserve to celebrate good content and the hard work that went into it.Quotes*” There is no time when somebody is engaging with any facet of your brand or your business in which you shouldn't be representing the perception that you want to drive. Every one of those is an opportunity to tell your story in a potentially different channel, different way.”*”Deliver an authentic experience, and people will pay for it. That idea of like, being intentional, and connecting it with a really authentic value prop, that for Dune, was super real. That large screen format with the premium sound is going to really, really differentiate your experience with the movie.”Time Stamps[0:55] Meet Ryan Mattison, VP of Corporate Marketing at Cribl[0:56] B2B Marketing Lessons from Dune[4:11] Marketing at Cribl[7:16] The Storytelling Power of Corporate Marketing[9:18] Dune: From Book to Blockbuster[12:09] Denis Villeneuve's Vision for Dune[15:28] Marketing Strategies Behind Dune's Success[22:56] Partnership-Driven Marketing Insights[27:24] The Challenge of Marketing B2B Products[27:46] Lessons from the Dune Movie Marketing[28:57] The Role of Mega Stars in Movie Success[31:23] The Importance of Authentic Marketing[35:32] Building Anticipation and Word of Mouth[44:20] The Power of the CEO's Voice[48:52] Upcoming Events and Final ThoughtsLinksConnect with Ryan on LinkedInLearn more about CriblAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode of the No Pix After Dark Podcast, host Aaron Dante sits down with Cynthia Cifuentes, Vice President of Brand, Communications, and Community Engagement at Kaiser Permanente. Broadcasting from Washington, D.C., they explore Cynthia's fascinating journey from a Hollywood publicist to a pivotal community figure. Cynthia shares her passion for community work, particularly in the Mid-Atlantic region, discussing impactful initiatives like building community resource centers and creating opportunities for youth in Baltimore. She provides insights on addressing social factors of health and fostering collaborations for community betterment. The conversation delves into the importance of mental health frameworks in schools, empowering youth through educational programs, and promoting diverse small business growth. Cynthia emphasizes the significance of building alongside communities to ensure sustainable growth and development. Don't miss this engaging discussion on how Kaiser Permanente is making strides in transforming lives and healthcare in the Mid-Atlantic region.
Reasons Why Your Social Media and Website Suck: Expert Tips & Strategies | Out of the Box with Christine In this episode of 'Out of the Box with Christine,' host Christine Blosdale speaks with Jimmi Gibson, Vice President of Brand Communication at The Thrive Agency, about the challenges faced by entrepreneurs in managing multiple roles, including website and social media management. They dive into the importance of authenticity, the impact of video content, social proof, and effective website strategies to boost engagement and conversions. Jimmi shares insights from his diverse experiences, including his TEDx talk and his work as a magician. Tune in for practical advice and tips to enhance your digital marketing approach. LINKS MENTIONED: https://www.linkedin.com/in/jimi-gibson/ http://www.thriveagency.com http://www.christineblosdale.com 00:00 Introduction: The Overwhelmed Entrepreneur 00:43 Welcome to Out of the Box with Christine 01:24 Meet Jimmi Gibson: Marketing Expert 02:59 Challenges Faced by Solopreneurs 09:56 The Importance of a Strong Online Presence 12:40 Creating Effective Website Content 18:15 The Power of Authenticity and Video 25:36 The Magic of Social Proof 29:35 Jimmi's Books and Future Projects 33:39 Conclusion and Final Thoughts #socialmedia #websitetips #digitalmarketing
David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk about what sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands. Hosted on Acast. See acast.com/privacy for more information.
Many websites fail to reach their full potential because they don't effectively guide visitors toward becoming clients. Often, the issue lies in unclear messaging, poor design, or a lack of focus on the user experience. A website isn't just a digital business card—it's a powerful tool for building trust, showcasing value, and driving action. When visitors land on a site, they should immediately understand what the business offers and why it matters to them. Without that clarity, it's easy for potential clients to lose interest or move on to a competitor. Jimi Gibson is an accomplished Digital Marketer, author, and TEDx speaker. As the Vice President of Brand Communication at Thrive Agency, he is passionate about helping businesses transform their websites into powerful client-generating machines. In his book “Chasing Carrots," Jimi shares how anyone can find their purpose. He is also the host of The Thumbody Show where he explores the zany world of entrepreneurship and personal branding. Today, Jimi talks about embracing video content and optimizing website performance. He provides tips on creating compelling headlines, using effective calls-to-action, enhancing readability, and using social proof to build trust and drive conversions. Stay tuned! Resources Email Jimi at jimi@thriveagency.com Thrive Agency: Digital Marketing Agency driven by RELATIONSHIPS & RESULTS Watch Jimi Gibson's TEDx Talk on You Have Magic Power: Use It For Good Get a copy of Chasing Carrots: won't help you find your purpose if you were born to love bananas by Jimi Gibson on Amazon Subscribe to The Thumbody Show hosted by Jimi Gibson on Apple Podcasts
Optimizing Websites for Growth with Jimi Gibson In this episode, Jimi Gibson, VP of Brand Communication at Thrive Agency, explains why your website should be the central hub for lead generation and sales. He shares actionable insights on improving CTAs, simplifying navigation, boosting site speed, and building trust through social proof. Learn how to create an authentic, user-friendly website that stands out in today's digital marketing landscape.
This podcast hit paid subscribers' inboxes on Nov. 24. It dropped for free subscribers on Dec. 1. To receive future episodes as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:What There's a good reason that the Ikon Pass, despite considerable roster overlap and a more generous bucket of days, failed to kill Mountain Collective. It's not because Mountain Collective has established itself as a sort of bargain Ikon Junior, or because it's scored a few exclusive partners in Canada and the Western U.S. Rather, the Mountain Collective continues to exist because the member mountains like their little country club, and they're not about to let Alterra force a mass exodus. Not that Alterra has tried, necessarily (I frankly have no idea), but the company did pull its remaining mountains (Mammoth, Palisades, Sugarbush), out of the coalition in 2022. Mountain Collective survived that, just as it weathered the losses of Stowe and Whistler and Telluride (all to the Epic Pass) before it. As of 2024, six years after the introduction of the Ikon Pass that was supposed to kill it, the Mountain Collective, improbably, floats its largest roster ever.And dang, that roster. Monsters, all. Best case, you can go ski them. But the next best thing, for The Storm at least, is when these mountain leaders assemble for their annual meeting in New York City, which includes a night out with the media. Despite a bit of ambient noise, I set up in a corner of the bar and recorded a series of conversations with the leaders of some of the biggest, baddest mountains on the continent.Who* Stephen Kircher, President & CEO, Boyne Resorts* Dave Fields, President & General Manager, Snowbird, Utah* Brandon Ott, Marketing Director, Alta, Utah* Steve Paccagnan, President & CEO, Panorama, British Columbia* Geoff Buchheister, CEO, Aspen Skiing Company, Colorado* Pete Sonntag, VP & General Manager, Sun Valley, Idaho* Davy Ratchford, General Manager, Snowbasin, Utah* Aaron MacDonald, Chief Marketing Officer, Sun Peaks, British Columbia* Geordie Gillett, GM, Grand Targhee, Wyoming* Bridget Legnavsky, President & CEO, Sugar Bowl, California* Marc-André Meunier, Executive Marketing Director, Bromont, Quebec* Pete Woods, President, Ski Big 3, Alberta* Kendra Scurfield, VP of Brand & Communications, Sunshine, Alberta* Norio Kambayashi, director and GM, Niseko Hanazono, Japan* James Coleman, Managing Partner, Mountain Capital Partners* Mary Kate Buckley, CEO, Jackson Hole, WyomingRecorded onOctober 29, 2024About Mountain CollectiveMountain Collective gives you two days each at some badass mountains. There is a ton of overlap with the Ikon Pass, which I note below, but Mountain Collective is cheaper has no blackout dates.What we talked aboutBOYNE RESORTSThe PortfolioBig SkySunday RiverSugarloafTopicsYes a second eight-pack comes to Big Sky and it's a monster; why Sunday River joined the Mountain Collective; Sugarloaf's massive West Mountain expansion; and could more Boyne Resorts join Mountain Collective?More Boyne ResortsSNOWBIRDStats: 3,240 vertical feet | 2,500 skiable acres | 500 inches average annual snowfallTopicsThe new Wilbere lift; why fixed-grip; why 600 inches of snow is better than 900 inches; and how Snowbird and Alta access differ on the Ikon versus the Mountain Collective passes.Wilbere's new alignmentMore SnowbirdALTAStats: 2,538 vertical feet | 2,614 skiable acres | 540 inches average annual snowfallTopicsNot 903 inches but still a hell of a lot; why Alta's aiming for 612 inches this season; and plotting Mountain Collective trips in LCC.PANORAMAStats: 4,265 vertical feet | 2,975 skiable acres | 204 inches average annual snowfallTopicsPanorama opens earlier than most skiers think, but not for the reasons they think; opening wall-to-wall last winter; Tantum Bowl Cats; and the impact of Mountain Collective and Ikon on Panorama.More PanoramaASPEN SKIING COMPANYStatsAspen MountainAspen HighlandsButtermilkSnowmassTopicsLast year's Heroes expansion; ongoing improvements to the new terrain for 2024-25; why Aspen finally removed The Couch; who Aspen donated that lift to, and why; why the new Coney lift at Snowmass loads farther down the mountain; “we intend to replace a lift a year probably for the next 10 years”; where the next lift could be; and using your two Mountain Collective days to ski four Aspen resorts. On Maverick Mountain, MontanaDespite megapass high-tides swarming mountains throughout the West, there are still dozens of ski areas like Maverick Mountain, tucked into the backwoods, 2,020 vertical feet of nothing but you and a pair of sticks. Aspen's old Gent's Ridge quad will soon replace the top-to-bottom 1969 Riblet double chair that serves Maverick now:On the Snowmass masterplanAspen's plan is, according to Buchheister, install a lift per year for the next decade. Here are some of the improvements the company has in mind at Snowmass:On the Mountain Collective Pass starting at AspenChristian Knapp, who is now with Pacific Group Resorts, played a big part in developing the Mountain Collective via Aspen-Snowmass in 2012. He recounted that story on The Storm last year:More AspenSUN VALLEYStats* Bald Mountain: 3,400 vertical feet | 2,054 skiable acres | 200 inches average annual snowfall* Dollar Mountain: 628 vertical feetTopicsLast season's massive Challenger/Flying Squirrel lift updates; a Seattle Ridge lift update; World Cup Finals inbound; and Mountain Collective logistics between Bald and Dollar mountains.More Sun ValleySNOWBASINStats: 3,015 vertical feet | 3,000 skiable acres | 300 inches average annual snowfallTopicsThe Olympics return to Utah and Snowbasin; how Snowbasin's 2034 Olympic slate could differ from 2002; ski the downhill; how the DeMoisy six-pack changed the mountain; a lift upgrade for Becker; Porcupine on deck; and explaining the holdup on RFID.More SnowbasinSUN PEAKSStats: 2,894 vertical feet | 4,270 skiable acres | 237 inches average annual snowfallTopicsThe second-largest ski area in Canada; the new West Bowl quad; snow quality at the summit; and Ikon and Mountain Collective impact on the resort.The old versus new West Bowl liftsMore Sun PeaksGRAND TARGHEEStats: 2,270 vertical feet | 2,602 skiable acres | 500 inches average annual snowfallTopicsMaintaining that Targhee vibe in spite of change; the meaning of Mountain Collective; and combining your MC trip with other badass powder dumps.More Grand TargheeSUGAR BOWLStats: 1,500 vertical feet | 1,650 skiable acres | 500 inches average annual snowfallTopicsBig-time parks incoming; how those parks will differ from the ones at Boreal and Northstar; and reaction to Homewood closing.More Sugar BowlBROMONTStats: 1,175 vertical feet | 450 skiable acres | 210 inches average annual snowfallTopicsWhy this low-rise eastern bump was good enough for the Mountain Collective; grooming three times per day; the richness of Eastern Townships skiing; and where to stay for a Bromont trip.SKI BIG 3Stats* Banff Sunshine: 3,514 vertical feet | 3,358 skiable acres | 360 inches average annual snowfall* Lake Louise: 3,250 vertical feet | 4,200 skiable acres | 179 inches average annual snowfallSunshineLake LouiseTopicsThe new Super Angel Express sixer at Sunshine; the all-new Pipestone Express infill six-pack at Lake Louise; how Mountain Collective access is different from Ikon access at Lake Louise and Sunshine; why Norquay isn't part of Mountain Collective; and the long season at all three ski areas.SUNSHINEStats & map: see aboveTopicsSunshine's novel access route; why the mountain replaced Angel; the calculus behind installing a six-person chair; and growing up at Sunshine.NISEKO UNITEDStats: 3,438 vertical feet | 2,889 skiable acres | 590 inches average annual snowfallTopicsHow the various Niseko ski areas combine for one experience; so.much.snow; the best way to reach Niseko; car or no car?; getting your lift ticket; and where to stay.VALLE NEVADOStats: 2,658 vertical feet | 2,400 skiable acres | 240 inches average annual snowfallTopicsAn excellent winter in Chile; heli-skiing; buying the giant La Parva ski area, right next door; “our plan is to make it one of the biggest ski resorts in the world”; and why Mountain Capital Partners maintains its Ikon Pass and Mountain Collective partnerships even though the company has its own pass.More Valle/La Parva JACKSON HOLEStats: 4,139 vertical feet | 2,500 skiable acres | 459 inches average annual snowfallTopicsThe Sublette lift upgrade; why the new lift has fewer chairs; comparisons to the recent Thunder lift upgrade; venturing beyond the tram; and managing the skier experience in the Ikon/Mountain Collective era.More Jackson HoleWhat I got wrong* I said that Wilbere would be Snowbird's sixth quad. Wilbere will be Snowbird's seventh quad, and first fixed-grip quad.* I said Snowbird got “900-some inches” during the 2022-23 ski season. The final tally was 838 inches, according to Snowbird's website.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 79/100 in 2024, and number 579 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe
CAREER-VIEW MIRROR - biographies of colleagues in the automotive and mobility industries.
In this episode we are celebrating the career to date of Duncan Forrester.Duncan is a globally experienced Chief Marketing and Communications Officer and consultant who's worked with many of the automotive industry's most famous brands. He cut his teeth at BMW and Volvo in the UK, before being appointed as the global head of Product and Brand Communication for Volvo Cars in Sweden, soon after the Geely acquisition, and relaunching the Volvo brand with the then all-new XC90 and the other models that followed. He then spent a period of time running Corporate Communications for McLaren Automotive in Woking before the once-in-a-lifetime opportunity to be part of a small team launching an entirely new and innovative car company – Polestar. With that unique experience, he started the first communication consultancy specifically supporting start-up and electric vehicle brands, initially creating the PR and Communications function for INEOS Automotive and their Grenadier, and then as Chief Communications Officer for Volta Trucks. And more recently in the same role for Automobili Pininfarina, with their all-electric Battista hypercar – one of the fastest and most powerful road cars ever built. And he's now working with the electrification of the vast Ultra Class mining haul trucks, so he really has worked on the decarbonisation of vehicles at every end of the automotive spectrum.In our conversation we talk about how he knew from an early age that he wanted to get into the automotive industry and he demonstrated great effort and persistence to make that happen.When opportunities arose, he had his own north star which helped him to decline some that weren't aligned.As a result he has amassed a significant amount of experience in the specialised field of launching startup EV brands.Paul Flitter and Paul Kirby had both mentioned Duncan in their recent episodes, highlighting what a supportive mentor he is. I was delighted to get the opportunity to get to know him myself through this conversation and to be able to share his story and experience with you.Connect with DuncanLinkedIn Profile WebsiteAbout AndyI'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.During over twenty five years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK.At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.Learn more about Fulfilling PerformanceCheck out Release the handbrake! The Fulfilling Performance Hub.Connect with AndyLinkedIn: Andy FollowsEmail: cvm@aquilae.co.ukJoin a guided peer mentoring team: Aquilae AcademyThank you to our sponsors:ASKE ConsultingEmail: hello@askeconsulting.co.ukAquilaeEmail: cvm@aquilae.co.ukEpisode Directory on Instagram @careerviewmirror If you enjoy listening to our guests career stories, please follow CAREER-VIEW MIRROR in your podcast app. Episode recorded on 4 November, 2024.
Shiri Hellmann is the VP of Global Brand Communications at Fiverr, with extensive experience in brand building, e-commerce, and consumer goods. Her diverse career began on the agency side before transitioning to the client side, where she led marketing communications for Bezeq International, Israel's largest telecommunications company, handling both B2B and B2C services. She later served as Head of Global Marketing Communication at SodaStream, overseeing campaigns in over 42 countries. Shiri then became VP of Marketing for SodaStream in the US, spearheading the brand's first Super Bowl ad. After returning to Israel, she freelanced with startups, focusing on brand strategy, research, and campaign execution. Shiri began using Fiverr in her freelance work and has since joined the Fiverr team as VP of Global Brand Communications. Fiverr is an online marketplace created to revolutionize the way the world collaborates by democratizing access to talent. Today, it is the largest marketplace of its kind, connecting freelancers and businesses in over 160 countries and offering more than 700 categories to choose from. On today's show, Alan and Shiri discuss her journey to Fiverr and the increasing shift toward freelancing. They highlight the projection that by 2027, half of the U.S. workforce will be freelancing in some capacity and explore how Fiverr is positioning itself to capitalize on this trend. The conversation then turns to the impact of return-to-office mandates and the growing influence of AI in the freelance industry. They also dive into the recent campaign featuring Martha Stewart as a participant in the Fiverr freelance community.In this episode, you'll learn: The importance of understanding local culture when driving global marketing successThe impacts of return-to-office mandatesHow AI is affecting the freelance communityKey Highlights: [01:40] Experience of being a birthday clown[03:22] Career path[09:07] What is Fiverr[10:30] How is Fiverr facilitating the freelance movement[12:35] Impact of return-to-office mandates[15:01] Impact of AI on freelance community [19:28] Latest brand campaign with Martha Stewart[21:55] What makes great marketing[22:53] Experience of your past that defines you[24:37] Advice to younger self[25:09] A topic that you and other marketers need to learn more about[27:25] Trends or subcultures others should follow[30:25] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled.Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensive experience in the industry.
In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you're in retail or PR, this episode is packed with actionable tips and industry expertise. What you'll learn: Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values. Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection. PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success. The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward. Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition. Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency Career Growth in PR: Kamara's path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry. Connect with Kamara: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Attracting and engaging current and prospective customers, communication is key. 69% of consumers worldwide say email is their preferred communication channel when it comes to receiving messaging from brands, according to a June 2024 survey from Amarus. Consumers are more likely to join your list if they're offered some sort of incentive to do so, such as free shipping or loyalty points in exchange for signing up according to Wonder Kind.
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz: In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role. [00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand. [00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole. [00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams. [00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Deven's episode: Brand Communications 101 | Kate Haldy of Anthropologie Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! NEW: Join our email list! Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com Connect with Deven: LinkedIn | Instagram | TikTok | Twitter Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode is for you. Harv Nagra is an agency ops consultant, a former in-house agency ops director, and Head of Brand Comms at agency work management platform Scoro. He's recently launched The Handbook: The Agency Operations Podcast. Here's just a flavour of what Harv shared in our chat: • how to assess how developed your operations are using a five-stage business maturity model • what you should typically have in place at each of the five stages and what actions you need to take to move to the next stage. • and some of the key trends Harv is seeing for agencies when it comes to operations. Please do follow Harv on LinkedIn because he shares really good insights and tips about agency operations and project management. http://linkedin.com/in/harvnagra The Handbook: The Agency Operations Podcast: Podcast on Apple: https://apple.co/3y2R8DN Podcast on Spotify: https://spoti.fi/3Lrg9f0 If you'd like to hear about my upcoming podcast episodes, account growth training sessions, tips about account management and news about the agency industry, you can sign up to receive my regular newsletter by going to my website, https://www.accountmanagementskills.com, or connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant
Alan Green: As Buffett Said “Buy When There's Blood In The Streets” Alan Green CEO of Brand Communications talks about AIM's underperformance and why it could be a buy signal plus he covers three microcap companies including: CHAPTERS 00:00 INTRO 00:09 The AIM Market 10:24 Manolete Partners #MANO 16:34 Zoo Digital #ZOO 24:50 Mendell Helium #MDH
In this episode of the Sunday Roast, Phil Carroll and Kevin Hornsby delve into the top news stories dominating the headlines and explore the movers and shakers in the small-cap space. They also highlight standout RNS releases from the past week. This week's guest is Alan Green, CEO of BrandUK. Alan's journey from marketing and advertising to becoming an active small-cap stock trader is impressive. He co-founded the ShareCrazy platform and has been a regular contributor to Yahoo Finance. Today, Alan is well-known in the financial media landscape with regular appearances on leading podcasts and media channels. 0:00 - 00:09:37 Weekly News Roundup 00:09:37 Alan Green Interview 01:04:07 #CORA 01:04:47 #GBP 01:05:43 #GGP 01:15:05 #FCM 01:09:13 #ECR 01:09:53 #BZT 01:10:37 #ELEG 01:10:49 #BSFA 01:11:17 #CHLL 01:11:36 #INC 01:13:39 #SNOX 01:16:48 #JLP 01:17:52 #FRG Disclaimer & Declaration of Interest The information, investment views, and recommendations in this podcast are provided for general information purposes only. Nothing in this podcast should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the commentator but no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion.
Alan Green CEO of Brand Communications discusses the markets and talks about the following 3 companines: Billington Holdings #BILN Frenkel Topping #FEN Warpaint London #W7L To receive my weekly tips visit www.sharepickers.com/tips PLEASE DO YOUR OWN RESEARCH. NOTHING I WRITE IN THE BLOG SHOULD BE CONSIDERED AS INVESTMENT ADVICE OR AN ENDORSEMENT OF THE COMPANIES MENTIONED. I PERSONALLY HOLD A POSITION IN THIS COMPANY BUT I HAVE A DIVERSIFIED PORTFOLIO AND A STRATEGY THAT MANAGES MY RISK. ANY COMMENTARY SHOULD BE CONSIDERED SUBJECTIVE. THIS SHOULD BE THE STARTING POINT OF YOUR RESEARCH, NOT THE BE-ALL AND END-ALL.
Alan Green CEO of Brand Communications discusses the global market sell off and suggest central banks are exacerbating the problem. Alan also covers three companies: Trifast #TRI Tribal Technology #TRYB GreenX Metals #GRX
This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, their product launch process from ideation to execution, and how Glossier translates its messaging across all channels. Here's a peek at what we cover in this episode: [00:02:20] - Kiki walks us through her nonlinear career journey starting in the hospitality space at Marriott, Crunch Fitness, and Loews Hotels, then pivoting into the beauty space at Glossier, and gives her best career advice for someone looking to grow into brand marketing. She then shares how Glossier is positioning their brand in the beauty space 10 years after their launch, how the team at Glossier incorporates a spirit of play into their marketing strategy, and why community is the "magic" of the brand. [00:09:06] - Kiki shares a behind the scenes look at some of her favorite brand moments like the re-launch of balm dot com, retail store openings, Glossier's You Look Good tour, and their inspiring grant program (currently on year 4!). She also explains how the brand stays consistent across digital, retail, and other IRL touch points. [00:13:28] - Kiki gives us a peek into Glossier's product marketing strategy, including the product launch process, and shares what's coming up for Glossier (hello, Australia!). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kewanna's episode: A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika Brand Communications 101 | Kate Haldy of Anthropologie Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Kewanna: LinkedIn | Instagram Learn more about Glossier: Instagram | TikTok | YouTube | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In our July 2024 Community Chat, and with members of the Caribbean tech community, Tessa Drayton, a Brand Communication and Reputation Management Specialist based in Trinidad and Tobago, and Rodney Browne, the Founder of eCaribbean Limited in Saint Kitts and Nevis, the panel discusses: * With increasing tech-related regulation, how can organisations better manage risk? * In an age of technology and AI is the Admin Assistant role becoming obsolete? * And, the role of technology in disaster preparedness, mitigation and response. The episode, show notes and links to some of the things mentioned during the episode can be found on the ICT Pulse Podcast Page (www.ict-pulse.com/category/podcast/) Enjoyed the episode? Do rate the show and leave us a review! Also, connect with us on: Facebook – https://www.facebook.com/ICTPulse/ Instagram – https://www.instagram.com/ictpulse/ Twitter – https://twitter.com/ICTPulse LinkedIn – https://www.linkedin.com/company/3745954/admin/ Join our mailing list: http://eepurl.com/qnUtj Music credit: The Last Word (Oui Ma Chérie), by Andy Narrell Podcast editing support: Mayra Bonilla Lopez ---------------- Also, Sponsorship Opportunities! The ICT Pulse Podcast is accepting sponsors! Would you like to partner with us to produce an episode of the podcast, or highlight a product or service to our audience? Do get in touch at info@ict-pulse.com with “Podcast Sponsorship” as the subject, or via social media @ictpulse, for more details. _______________
Alan Green CEO of Brand Communications discusses the markets and covers 4 companies with news out including: Brave Bison #BBSN First Class Metals #FCM Beeks Financial Cloud #BKS Zoo Digital #ZOO Alan Green: Another Strong Performance from this Company ABOUT THE SHAREPICKERS INVESTMENT CLUB If you want to make money in the stock market, you have to avoid these two mistakes. Investors who lose money in the stock market always make these mistakes. They are relatively easy to correct. My name is Justin Waite, I am a UK based private investor who specialises in microcap stocks (stock with a market capitalisation of £100m). I also run The Sharepickers Investment Club which aims to teach people how to invest, or to help current investors to improve their skill. My 3-step, WHAT, WHEN, HOW strategy helps people avoid the most common investors mistakes. I also host a live weekly webinar to cover potential investment ideas and various aspects of investing. Each company looked at is analysed across 20 metrics, then scored, coloured coded and ranked on the MicroCap League. Members of The SharePickers Investment Club also receive Justin's investment book: How to become a Microcap Millionaire - A 3 Step Strategy to Stock Market Success It teaches you: WHAT are the best UK stocks to invest into using fundamental analysis WHEN is the very best time to invest using technical analysis HOW to manage your investments using portfolio management. In the book Justin explains how his Stocks and Share ISA went from £30,115 in 2009 to £2,751,467 on the 1st May 2021. On the website there's also videos on how to learn about fundamental analysis and technical analysis. To get 20% off your membership to the SharePickers Investment Club go to www.sharepickers.com/subscribe and sign up for my free cheat sheet.
Alan Green CEO of Brand Communications talks about a company that has delivered 32.4% compund annual growth and says it has a very bright future. Alan Green: This Co Has a Very Bright Future Companies covered: Beeks Financial Cloud #BKS Ramsdens #RFX Cadence Minerals #KDNC ABOUT THE SHAREPICKERS INVESTMENT CLUB If you want to make money in the stock market, you have to avoid these two mistakes. Investors who lose money in the stock market always make these mistakes. They are relatively easy to correct. See the video below called: Investors Avoid These Two Mistakes. My name is Justin Waite, I am a UK based private investor who specialises in microcap stocks (stock with a market capitalisation of £100m). I also run The Sharepickers Investment Club which aims to teach people how to invest, or to help current investors to improve their skill. My 3-step, WHAT, WHEN, HOW strategy helps people avoid the most common investors mistakes. I also host a live weekly webinar to cover potential investment ideas and various aspects of investing. Each company looked at is analysed across 20 metrics, then scored, coloured coded and ranked on the MicroCap League. Members of The SharePickers Investment Club also receive Justin's investment book: How to become a Microcap Millionaire - A 3 Step Strategy to Stock Market Success It teaches you: WHAT are the best UK stocks to invest into using fundamental analysis WHEN is the very best time to invest using technical analysis HOW to manage your investments using portfolio management. In the book Justin explains how his Stocks and Share ISA went from £30,115 in 2009 to £2,751,467 on the 1st May 2021. On the website there's also videos on how to learn about fundamental analysis and technical analysis. To get 20% off your membership to the SharePickers Investment Club go to www.sharepickers.com/subscribe and sign up for my free cheat sheet.
Alan Green CEO of Brand Communications discusses three different companies. One of which he says is due to release an interim statement that will show some strong numbers. Alan Green: Interims Out in 9 Days and a Strong Update is Expected The companies discussed are: Moonpig #MOON Voyager Life plc #VOY Synectics #SNX If you want to make money in the stock market, you have to avoid these two mistakes. Investors who lose money in the stock market always make these mistakes. They are relatively easy to correct. See the video below called: Investors Avoid These Two Mistakes. My name is Justin Waite, I am a UK based private investor who specialises in microcap stocks (stock with a market capitalisation of £100m). I also run The Sharepickers Investment Club which aims to teach people how to invest, or to help current investors to improve their skill. My 3-step, WHAT, WHEN, HOW strategy helps people avoid the most common investors mistakes. I also host a live weekly webinar to cover potential investment ideas and various aspects of investing. Each company looked at is analysed across 20 metrics, then scored, coloured coded and ranked on the MicroCap League. Members of The SharePickers Investment Club also receive Justin's investment book: How to become a Microcap Millionaire - A 3 Step Strategy to Stock Market Success It teaches you: WHAT are the best UK stocks to invest into using fundamental analysis WHEN is the very best time to invest using technical analysis HOW to manage your investments using portfolio management In the book Justin explains how his Stocks and Share ISA went from £30,115 in 2009 to £2,751,467 on the 1st May 2021. On the website there's also videos on how to learn about fundamental analysis and technical analysis. To get 20% off your membership to the SharePickers Investment Club go to www.sharepickers.com/subscribe and sign up for my free cheat sheet.
Alan Green: It's an Exciting Year Ahead for this Company Alan Green CEO of Brand Communications covers three companies: Golden Metal Resources #GMET Trufin #TRU Truspine Technologies #TSP If you want to make money in the stock market, you have to avoid these two mistakes. Investors who lose money in the stock market always make these mistakes. They are relatively easy to correct. See the video below called: Investors Avoid These Two Mistakes. My name is Justin Waite, I am a UK based private investor who specialises in microcap stocks (stock with a market capitalisation of £100m). I also run The Sharepickers Investment Club which aims to teach people how to invest, or to help current investors to improve their skill. My 3-step, WHAT, WHEN, HOW strategy helps people avoid the most common investors mistakes. I also host a live weekly webinar to cover potential investment ideas and various aspects of investing. Each company looked at is analysed across 20 metrics, then scored, coloured coded and ranked on the MicroCap League. Members of The SharePickers Investment Club also receive Justin's investment book: How to become a Microcap Millionaire - A 3 Step Strategy to Stock Market Success It teaches you: WHAT are the best UK stocks to invest into using fundamental analysis WHEN is the very best time to invest using technical analysis HOW to manage your investments using portfolio management In the book Justin explains how his Stocks and Share ISA went from £30,115 in 2009 to £2,751,467 on the 1st May 2021. On the website there's also videos on how to learn about fundamental analysis and technical analysis. To get 20% off your membership to the SharePickers Investment Club go to www.sharepickers.com/subscribe and sign up for my free cheat sheet.
Your brand name isn't just a label; it's the first impression you make on your audience and plays a critical role in your brand's success. We'll explore key strategies for naming your brand, including understanding your brand personality, keeping it simple and relevant, planning for future growth, and more. I also share practical tips and tools to help you brainstorm and validate your brand name ideas. Tune in for valuable insights to ensure your brand name stands out and resonates with your audience. Find out more by following us!IG: @thewritemixx, @talklikeabrand, and @colormybrands.Learn about our business and brand ecosystem at Colormebrand.com
Alan Green: The Start of the Bull Market Should Benefit this Company Alan Green CEO of Brand Communications discusses: Premier Miton Group #PMI Trufin #TRU European Green Transition Group #EGT Sovereign Metals #SVML The SharePickers Investment Club is now open!!! To become a member visit: https://www.sharepickers.com Some of the benefits of being a member of the SharePicker Investment Club: *** The MicroCap League: 100's of potential small cap investment ideas analysed and scored in relation to their growth, value, health, efficiency, momentum & potential. *** Free Investment Book: How to become a MicroCap Millionaire (3 Step Strategy) by Justin Waite. *** Weekly Live Webinar: Justin analyses potential investment ideas, fundamentally & technically. He discusses his own holdings together with portfolio management and other aspects of investing. *** Blog: Justin will post a blog when he invests in a new company, on the day he invests. *** My Watchlist: This is a list of companies Justin think's may have some decent investment potential. *** Stock Requests: Members suggest stocks to be analysed on the webinar. *** Company Analysis: Website based research function using the most important metrics that move share prices. *** Targeted News: Access to news from small companies releasing significant news. *** Resources: Learner videos on income statements, balance sheets, cash flow statements and charts plus spreadsheets to help you personally analyse companies. *** Chat: Access to the Club's chat group. For more information on the SharePickers Investment Club visit below: https://www.sharepickers.com
Alan Green CEO of Brand Communications discusses: Trufin #TRU Anglesey Mining #AYM Zoo Digital #ZOO 3 MicroCaps All With Great Potential The SharePickers Investment Club is now open!!! To become a member visit: https://www.sharepickers.com Some of the benefits of being a member of the SharePicker Investment Club: *** The MicroCap League: 100's of potential small cap investment ideas analysed and scored in relation to their growth, value, health, efficiency, momentum & potential. *** Free Investment Book: How to become a MicroCap Millionaire (3 Step Strategy) by Justin Waite. *** Weekly Live Webinar: Justin analyses potential investment ideas, fundamentally & technically. He discusses his own holdings together with portfolio management and other aspects of investing. *** Blog: Justin will post a blog when he invests in a new company, on the day he invests. *** My Watchlist: This is a list of companies Justin think's may have some decent investment potential. *** Stock Requests: Members suggest stocks to be analysed on the webinar. *** Company Analysis: Website based research function using the most important metrics that move share prices. *** Targeted News: Access to news from small companies releasing significant news. *** Resources: Learner videos on income statements, balance sheets, cash flow statements and charts plus spreadsheets to help you personally analyse companies. *** Chat: Access to the Club's chat group. For more information on the SharePickers Investment Club visit below: https://www.sharepickers.com
When she was four, Soon's family fled Saigon at the end of the Vietnam War. After a perilous 12 days on a boat and another six months at a refugee camp, the family ultimately settled in Fresno, California, sponsored by an uncle who had fought for the South Vietnamese. Her parents' determination to create a successful life in America by becoming entrepreneurs inspires and defines Soon to this day. Soon has co-owned several PR/marketing firms including Luxe Communications, which she founded, and Centigrade a marketing, communications and events company with several offices in North America and Europe. Her global brand communications experience includes developing strategy for many of the world's top brands, including Lamborghini, Ducati Motorcycles, eBay Motors, Black River Caviar, Xellent Vodka and Breitling watches. Since 2016, Soon has overseen Hagerty's brand strategy in support of the company's stated purpose to save driving and fuel car culture for future generations. In 2022, she was named one of the U.S.'s “Top Women in Communications” by Ragan Communications for her work in transforming the Hagerty brand. She played a lead role in transforming Hagerty from a local specialty insurance company operating in a basement to a global publicly traded lifestyle brand for car lovers that joined the New York Stock Exchange (HGTY) in 2021 with a value of more than $3 billion. A believer in “doing good by doing well,” Soon is founder and co-owner of The Good Bowl, a mission-based Vietnamese restaurant in Traverse City, Michigan, that donates $1 per bowl to charity. She is also the creator of “Help in Heels,” a women's volunteer group, and “Running in Heels,” a women's entrepreneur group. Soon is married to McKeel Hagerty. Together they plan to launch a non-profit to support women entrepreneurs nationally. Of everything she has done in her life, Soon is the most proud of her daughter Ava and her step-daughters, Olivia and Sophia. --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support
This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career. Here's a peek at what we cover in this episode: [00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand. [00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics. [00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with. [00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Matt's episode: Getting Silly on Social Media | Jack Hailey of Chili's Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow along with Matt: Instagram | Twitter | TikTok | LinkedIn | foryoupath.com Check out Taco Bell's Website Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Do you want to know how to interpret one of the most POWERFUL parts of your chart for magnetic stand out brand storytelling? In this training I'll reveal the astrological placement that unlocks a new level of depth in your storytelling that builds trust 10x faster with the clients who are genuinely a very aligned fit to work with you.I share how you can use your insights form this placement to create confidence and clarity on your brand storyetlling topics and values that make your dream clients want to buy your shit. Access your journal prompts here: https://docs.google.com/document/d/1rAeMA2McSJ-cP9dZJvWQO8Yy8rd3cPAQpevp90kZows/edit?usp=sharingIf you're not already signed up for the Cosmic Attraction Free Training Series sign up here for all 5 trainings and additional bonus resources: https://withsarahmac.com/cosmic-attraction-copywriting/Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/ Loved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/ Check out the Freebies tab on my website: https://withsarahmac.com/ Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/Book your spot in Money Making Content with Astrology for personalized feedback + action steps to easily sign more soul mate clients Click this link to sign up!Want my insights on your astrology placements to guide the most magnetic brand message to stand out to your soul mate clients? Book a Cosmic Brand Story Private Intensive + Astrology Reading with me: https://withsarahmac.thrivecart.com/private-intensive/Ready to start booking high ticket soulmate clients with ease every month? Apply for my 3 month private mentorship: https://withsarahmac.com/high-ticket-soul-clients/ Share this episode with your friends! Please leave a review!
Select Series: In this special Select episode, we'll delve into "How to Define and Develop Your Brand Voice" with Helen Tremethick. Originally aired as Episode 28 of Guts, Grit & Great Business® on Oct 27, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), and the importance of taking imperfect action, experimenting, and showing up more fully as ourselves wherever we are, including in our work. Helen has chaperoned hundreds of entrepreneurs and business owners into the space of more freedom and greater self expression, by developing their authentic voice. We dig into Helen's passion for entrepreneurs, her varied background including her experience in the corporate world, and her strategies for helping her clients develop their brand voice. We also talk about how these same concepts translate into parenting in a way that gives our children permission to develop their voices and fully express themselves, how we recover from mistakes, and how as parents the freedom of releasing the scrutiny of others is a milestone that serves us well in so many ways. Finally, Helen shares three of the biggest mistakes we entrepreneurs make in regards to copywriting and brand communication, and how we communicate in ways that don't connect with our audience or the marketplace. If you want to be a standout in your industry, be sure to check out the episode show notes at www.legalwebsitewarrior.com/podcast for all of Helen's links including her free gift. Helen is the former CEO of the Communications Distillery and has recently rebranded under her own name. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/helen-tremethick/
In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Paul Sephton, Head of Brand Communications at Jabra, who talks about how to increase trust in hybrid meetings.You can learn about Jabra at https://www.jabra.com/Study on the impact of technology on people in modern meetings https://www.jabra.com/lse
Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands. Eventually, she returned to New York as the Integrated Marketing Manager with Swarovski, but soon realized she missed CPG and joined Nespresso as their Social Media Marketing Manager in 2016. In 2018, she was promoted to Director of Brand Communications, and in 2023, she was promoted again to Vice President of Marketing and Interim Vice President of Sustainability with over 7 years at Nespresso and a uniquely perfect combination of luxury, CPG, and F&B experience.In this episode, Alan and Jessica discuss how a big move at a young age helped break her out of her shell, why “every ‘yes' is a ‘no' to something else”, how gamers are breaking stereotypes, and what mass amounts of data with increased fragmentation mean for marketing in general. They also talk about her path to becoming VP of Marketing, her views on leadership as someone relatively new to the space, how Nespresso's product innovation and marketing strategy are influenced by the next generation of consumers, and the ways they are impacting the community as an at-home solution.As many leaders come to find, the higher you climb up the ladder, the further you get away from the work. To stay grounded, Jessica bases her leadership approach on empathy. This requires vulnerability and the whole team feels psychological safety and a sense of belonging. This sense of belonging, as well as social justice, inclusivity, and sustainability, are all important factors for Gen Z consumers Nespresso is now considering as they reevaluate their product development, marketing strategies, and experiences. The way Gen Z is introduced to and consumes coffee is largely out of home, all about iced beverages, and concerned with aesthetics and community. Fundamentally, coffee plays an important role in the lives of Nespresso's target consumers. It serves as a connection point, and that connection is part of why Jessica has stayed at the company so long. She is passionate about finding ways their brand can tap into that community experience with their at-home solutions through meaningful partnerships and an understanding of what is important to their consumers.In this episode, you'll learn:The importance of empathy-based leadership and psychological safetyWhat Gen Z cares about and how Nespresso is shifting to meet their needsAs an at-home solution, how can Nespresso tap into community connections?Key Highlights: [02:00] One degree from George Clooney[03:30] Started in social, now she's here.[06:30] Leadership based on empathy[09:30] For Gen Z, it's all about the iced coffee and social impact.[12:30] The insights around their customer base driving product innovation[15:45] Community connections as an at-home solution[18:05] Working with the Ali Forney Center[21:45] A big move at a young age changed everything.[24:20] “Every ‘yes' is a ‘no' to something else.”[25:20] The importance of data analytics and visualization[28:30] What are the gamers all about?[30:55] The threat of fragmentation in marketingLooking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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