Podcasts about alterra mountain company

The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber.As of episode 198, you can now watch The Storm Skiing Podcast on YouTube. Please click over to follow the channel. The podcast will continue to stream on all audio platforms. WhoEric Clark, President and Chief Operating Officer of Mammoth and June Mountains, CaliforniaRecorded onJanuary 29, 2025Why I interviewed himMammoth is ridiculous, improbable, outrageous. An impossible combination of unmixable things. SoCal vibes 8,000 feet in the sky and 250 miles north of the megalopolis. Rustic old-California alpine clapboard-and-Yan patina smeared with D-Line speed and Ikon energy. But nothing more implausible than this: 300 days of sunshine and 350 inches of snow in an average year. Some winters more: 715 inches two seasons ago, 618 in the 2016-17 campaign, 669 in 2010-11. Those are base-area totals. Nearly 900 inches stacked onto Mammoth's summit during the 2022-23 ski season. The ski area opened on Nov. 5 and closed on Aug. 6, a 275-day campaign.Below the paid subscriber jump: why Mammoth stands out even among giants, June's J1 lift predates the evolution of plant life, Alterra's investment machine, and more.That's nature, audacious and brash. Clouds tossed off the Pacific smashing into the continental crest. But it took a soul, hardy and ungovernable, to make Mammoth Mountain into a ski area for the masses. Dave McCoy, perhaps the greatest of the great generation of American ski resort founders, strung up and stapled together and tamed this wintertime kingdom over seven decades. Ropetows then T-bars then chairlifts all over. One of the finest lift systems anywhere. Chairs 1 through 25 stitching together a trail network sculpted and bulldozed and blasted from the monolithic mountain. A handcrafted playground animated as something wild, fierce, prehuman in its savage ever-down. McCoy, who lived to 104, is celebrated as a businessman, a visionary, and a human, but he was also, quietly, an artist.Mammoth is not the largest ski area in America (ranking number nine), California (third behind Palisades and Heavenly), Alterra's portfolio (third behind Palisades and Steamboat), or the U.S. Ikon Pass roster (fifth after Palisades, Big Sky, Bachelor, and Steamboat). But it may be America's most beloved big ski resort, frantic and fascinating, an essential big-mountain gateway for 39 million Californians, an Ikon Pass icon and the spiritual home of Alterra Mountain Company. It's impossible to imagine American skiing without Mammoth, just as it's impossible to imagine baseball without the Yankees or Africa without elephants. To our national ski identity, Mammoth is an essential thing, like a heart to a human body, a part without which the whole function falls apart.About MammothClick here for a mountain stats overviewOwned by: Alterra Mountain Company, which also owns:Located in: Mammoth Lakes, CaliforniaYear founded: 1953Pass affiliations:* Ikon Pass: unlimited, no blackouts* Ikon Base Pass: unlimited, holiday blackoutsClosest neighboring ski areas: June Mountain – around half an hour if the roads are clear; to underscore the severity of the Sierra Nevada, China Peak sits just 28 miles southwest of Mammoth, but is a seven-hour, 450-mile drive away – in good weather.Base elevation: 7,953 feetSummit elevation: 11,053 feetVertical drop: 3,100 feetSkiable acres: 3,500Average annual snowfall: 350 inchesTrail count: 178 (13% easiest, 28% slightly difficult, 19% difficult, 25% very difficult, 15% extremely difficult)Lift count: 25 (1 15-passenger gondola, 1 two-stage, eight-passenger gondola, 4 high-speed six-packs, 8 high-speed quads, 1 fixed-grip quad, 6 triples, 3 doubles, 1 Poma – view Lift Blog's inventory of Mammoth's lift fleet) – the ski area also runs some number of non-public carpetsAbout JuneClick here for a mountain stats overviewOwned by: Alterra Mountain Company (see complete roster above)Located in: June Lake, CaliforniaYear founded: 1963Pass affiliations:* Ikon Pass: unlimited, no blackouts* Ikon Base Pass: unlimited, holiday blackoutsClosest neighboring ski areas: Mammoth Mountain – around half an hour if the roads are clearBase elevation: 7,545 feetSummit elevation: 10,090 feetVertical drop: 2,590 feetSkiable acres: 1,500 acresAverage annual snowfall: 250 inchesTrail count: 41Lift count: 6 (2 high-speed quads, 4 doubles – view Lift Blog's inventory of June Mountain's lift fleet)What we talked aboutMammoth's new lift 1; D-Line six-packs; deciding which lift to replace on a mountain with dozens of them; how the new lifts 1 and 16 redistributed skier traffic around Mammoth; adios Yan detachables; the history behind Mammoth's lift numbers; why upgrades to lifts 3 and 6 made more sense than replacements; the best lift system in America, and how to keep this massive fleet from falling apart; how Dave McCoy found and built Mammoth; retaining rowdy West Coast founder's energy when a mountain goes Colorado corporate; old-time Colorado skiing; Mammoth Lakes in the short-term rental era; potential future Mammoth lift upgrades; a potentially transformative future for the Eagle lift and Village gondola; why Mammoth has no public carpets; Mammoth expansion potential; Mammoth's baller parks culture, and what it takes to build and maintain their massive features; the potential of June Mountain; connecting to June's base with snowmaking; why a J1 replacement has taken so long; kids under 12 ski free at June; Ikon Pass access; changes incoming to Ikon Pass blackouts; the new markets that Ikon is driving toward Mammoth; improved flight service for Mammoth skiers; and Mammoth ski patrol.What I got wrong* I guessed that Mammoth likely paid somewhere in the neighborhood of $15 million for “Canyon and Broadway.” I meant that the new six-pack D-line lifts likely cost $15 million each.* I mentioned that Jackson Hole installed a new high-speed quad last year – I was referring to the Sublette chair.* I said that Steamboat's Wild Blue Gondola was “close to three miles long” – the full ride is 3.16 miles. Technically, the first and second stages of the gondola are separate machines, but riders experience them as one.Why now was a good time for this interviewTalk to enough employees of Alterra Mountain Company and a pattern emerges: an outsized number of high-level execs – the people building the mountain portfolio and the Ikon Pass and punching Vail in the face while doing it – came to the mothership, in some way or another, through Mammoth Mountain.Why is that? Such things can be a coincidence, but this didn't feel like it. Rusty Gregory, Alterra's CEO from 2018 to '23, entered that pilot's seat as a Mammoth lifer, and it was possible that he'd simply tagged in his benchmates. But Alterra and the Ikon Pass were functioning too smoothly to be the products of nepotism. This California ski factory seemed to be stamping out effective big-ideas people like an Italian plant cranking out Ferraris.Something about Mammoth just works. And that's remarkable, considering no one but McCoy thought that the place would work at all as a functional enterprise. A series of contemporary dumbasses told him that Mammoth was “too windy, too snowy, too high, too avalanche-prone, and too isolated” to work as a commercial ski area, according to The Snow Mag. That McCoy made Mammoth one of the most successful ski areas anywhere is less proof that the peanut gallery was wrong than that it took extraordinary will and inventiveness to accomplish the feat.And when a guy runs a ski area for 52 years, that ski area becomes a manifestation of his character. The people who succeed in working there absorb these same traits, whether of dysfunction or excellence. And Mammoth has long been defined by excellence.So, how to retain this? How does a ski area stitched so tightly to its founder's swashbuckling character fully transition to corporate-owned megapass headliner without devolving into an over-groomed volume machine for Los Angeles weekenders? How does a mountain that's still spinning 10 Yan fixed-grip chairs – the oldest dating to 1969 – modernize while D-Line sixers are running eight figures per install? And how does a set-footprint mountain lodged in remote wilderness continue to attract enough skiers to stay relevant, while making sure they all have a place to stay and ski once they get there?And then there's June. Like Pico curled up beside Killington, June, lost in Mammoth's podium flex, is a tiger dressed up like a housecat. At 1,500 acres, June is larger than Arapahoe Basin, Aspen Highlands, or Taos. It's 2,590-foot-vertical drop is roughly equal to that of Alta, Alyeska, or Copper (though June's bottom 1,000-ish vertical feet are often closed due to lack of lower-elevation snow). And while the terrain is not fierce, it's respectable, with hundreds of acres of those wide-open California glades to roll through.And yet skiers seem to have forgotten about the place. So, it can appear, has Alterra, which still shuffles skiers out of the base on a 1960 Riblet double chair that is the oldest operating aerial lift in the State of California. The mountain deserves better, and so do Ikon Pass holders, who can fairly expect that the machinery transporting them and their gold-plated pass uphill not predate the founding of the republic. That Alterra has transformed Deer Valley, Steamboat, and Palisades Tahoe with hundreds of millions of dollars of megalifts and terrain expansions over the past five years only makes the lingering presence of June's claptrap workhorse all the more puzzling.So in Mammoth and June we package both sides of the great contradiction of corporate ski area ownership: that whoever ends up with the mountain is simultaneously responsible for both its future and its past. Mammoth, fast and busy and modern, must retain the spirit of its restless founder. June, ornamented in quaint museum-piece machinery while charging $189 for a peak-day lift ticket, must justify its Ikon Pass membership by doing something other than saying “Yeah I'm here with Mammoth.” Has one changed too much, and the other not enough? Or can Alterra hit the Alta Goldilocks of fast lifts and big passes with throwback bonhomie undented?Why you should ski Mammoth and JuneIf you live in Southern California, go ahead and skip this section, because of course you've already skied Mammoth a thousand times, and so has everyone you know, and it will shock you to learn that there is anyone, anywhere, who has never skied this human wildlife park.But for anyone who's not in Southern California, Mammoth is remote and inconvenient. It is among the least-accessible big mountains in the country. It lacks the interstate adjacency of Tahoe, the Wasatch, and Colorado; the modernized airports funneling skiers into Big Sky and Jackson and Sun Valley (though this is changing); the cultural cachet that overcomes backwater addresses for Aspen and Telluride. Going to Mammoth, for anyone who can't point north on 395, just doesn't seem worth the hassle.It is worth the hassle. The raw statistical profile validates this. Big vert, big acreage, big snows, and big lift networks always justify the journey, even if Mammoth's remoteness fails to translate to emptiness in the way it does at, say, Taos or Revelstoke. But there is something to being Not Tahoe, a Sierra Nevada monster throwing off its own gravity rather than orbiting a mother lake with a dozen equals. Lacking the proximity to leave some things to more capable competitors, the way Tahoe resorts cede parks to Boreal or Northstar, or radness to Palisades and Kirkwood, Mammoth is compelled to offer an EveryBro mix of parks and cliffs and groomers and trees and bumps. It's a motley, magnificent scene, singular and electric, the sort of place that makes all realms beyond feel like a mirage.Mammoth does have one satellite, of course, and June Mountain fills the mothership's families-with-kids gap. Unlike Mammoth, June lets you use the carpet without an instructor. Kids 12 and under ski free. June is less crowded, less vodka-Red Bull, less California. And while the dated lifts can puzzle the Ikon tote-bagger who's last seven trips were through the detachable kingdoms of Utah and Colorado, there is a certain thrill to riding a chairlift that tugged its first passengers uphill during the Eisenhower administration.Podcast NotesOn Mammoth's masterplanOn Alterra pumping “a ton of money into its mountains”Tripling the size of Deer Valley. A massive terrain expansion and transformative infill gondola at Steamboat. The fusing of Palisades Tahoe's two sides to create America's second-largest interconnected ski area. New six-packs at Big Bear, Mammoth, Winter Park, and Solitude. Alterra is not messing around, as the Vail-Slayer continues to add mountains, add partners, and transform its portfolio of once-tired giants into dazzling modern megaresorts with billions in investment.On D-Line lifts “floating over the horizon”I mean just look at these things (Loon's Kancamagus eight on opening day, December 10, 2021 – video by Stuart Winchester):On severe accidents on Yan detachablesIn 2023, I wrote about Yan's detachable lift hellstorm:Cohee referenced a conversation he'd had with “Yan Kunczynski,” saying that, “obviously he had his issues.” If it's not obvious to the listener, here's what he was talking about: Kuncyznski founded Yan chairlifts in 1965. They were sound lifts, and the company built hundreds, many of which are still in operation today. However. Yan's high-speed lifts turned out to be death traps. Two people died in a 1985 accident at Keystone. A 9-year-old died in a 1993 accident at Sierra-at-Tahoe (then known as Sierra Ski Ranch). Two more died at Whistler in 1995. This is why all three detachable quads at Sierra-at-Tahoe date to 1996 – the mountain ripped out all three Yan machines following the accident, even though the oldest dated only to 1989.Several Yan high-speed detachables still run, but they have been heavily modified and retrofit. Superstar Express at Killington, for example, was “retrofitted with new Poma grips and sheaves as well as terminal modifications in 1994,” according to Lift Blog. In total, 15 ski areas, including Sun Valley, Schweitzer, Mount Snow, Mammoth, and Palisades Tahoe spent millions upgrading or replacing Yan detachable quads. The company ceased operations in 2001.Since that writing, many of those Yan detachables have met the scrapyard:* Killington will replace Superstar Express with a Doppelmayr six-pack this summer.* Sun Valley removed two of their Yan detachables – Greyhawk and Challenger – in 2023, and replaced them with a single Doppelmayr high-speed six-pack.* Sun Valley then replaced the Seattle Ridge Yan high-speed quad with a Doppelmayr six-pack in 2024.* Mammoth has replaced both of its Yan high-speed quads – Canyon and Broadway – with Doppelmayr D-line six-packs.* Though I didn't mention Sunday River above, it's worth noting that the mountain ripped out its Barker Yan detachable quad in 2023 for a D-Line Doppelmayr bubble sixer.I'm not sure how many of these Yan-detach jalopies remain. Sun Valley still runs four; June, two; and Schweitzer, Mount Snow, and Killington one apiece. There are probably others.On Mammoth's aging lift fleetMammoth's lift system is widely considered one of the best designed anywhere, and I have no doubt that it's well cared for. Still, it is a garage filled with as many classic cars as sparkling-off-the-assembly-line Aston Martins. Seventeen of the mountain's 24 aerial lifts were constructed before the turn of the century; 10 of those are Yan fixed- grips, the oldest dating to 1969. Per Lift Blog:On Rusty's tribute to Dave McCoyFormer Alterra CEO Rusty Gregory delivered an incredible encomium to Mammoth founder Dave McCoy on this podcast four years ago [18:08]:The audio here is jacked up in 45 different ways. I suppose I can admit now that this was because whatever broke-ass microphone I was using at the time sounded as though it had filtered my audio through a dying air-conditioner. So I had to re-record my questions (I could make out the audio well enough to just repeat what I had said during our actual chat), making the conversation sound like something I had created by going on Open AI and typing “create a podcast where it sounds like I interviewed Rusty Gregory.” Now I probably would have just asked to re-record it, but at the time I just felt lucky to get the interview and so I stapled together this bootleg track that sounds like something Eminem would have sold from the trunk of his Chevy Celebrity in 1994.More good McCoy stuff here and in the videos below:On Mammoth buying Bear and Snow SummitRusty also broke down Mammoth's acquisition of Bear Mountain and Snow Summit in that pod, at the 29:18 mark.On Mammoth super parksWhen I was a kid watching the Road Runner dominate Wile E. Coyote in zip-fall-splat canyon hijinks, I assumed it was the fanciful product of some lunatic's imagination. But now I understand that the whole serial was just an animation of Mammoth Superparks:I mean can you tell the difference?I'm admittedly impressed with the coyote's standing turnaround technique with the roller skis.On Pico beside KillingtonThe Pico-Killington dilemma echoes that of June-Mammoth, in which an otherwise good mountain looks like a less-good mountain because it sits next door to a really great mountain. As I wrote in 2023:Pico is funny. If it were anywhere else other than exactly next door to the largest ski area in New England, Pico might be a major ski area. Its 468 acres would make it the largest ski area in New Hampshire. A 2,000-foot vertical drop is impressive anywhere. The mountain has two high-speed lifts. And, by the way, knockout terrain. There is only one place in the Killington complex where you can run 2,000 vertical feet of steep terrain: Pico.On the old funitel at JuneCompounding the weirdness of J1's continued existence is the fact that, from 1986 to '96, a 20-passenger funitels ran on a parallel line:Clark explains why June removed this lift in the podcast.On kids under 12 skiing free at JuneThis is pretty amazing – per June's website:The free June Mountain Kids Season Pass gives your children under 12 unlimited access to June Mountain all season long. This replaces day tickets for kids, which are no longer offered. Everyone in your family must have a season pass or lift ticket. Your child's free season pass must be reserved in advance, and picked up in-person at the June Mountain Ticket Office. If your child has a birthday in our system that states they are older than 12 years of age, we will require proof of age to sell you a 12 and under season pass.I clarified with June officials that adults are not required to buy a season pass or lift ticket in order for their children to qualify for the free season pass.While it is unlikely that I will make it to June this winter, I signed my 8-year-old son up for a free season pass just to see how easy it was. It took about 12 seconds (he was already in Alterra's system, saving some time).On Alterra's whiplash Ikon Pass accessAlterra has consistently adjusted Ikon Pass access to meter volume and appease its partner mountains:On Mammoth's mammoth snowfallsMammoth's annual snowfalls tend to mirror the boom-bust cycles of Tahoe, with big winters burying the Statue of Liberty (715 inches at the base over the 2022-23 winter), and others underperforming the Catskills (94 inches in the winter of 1976-77). Here are the mountain's official year-by-year and month-by-month tallies. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

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You can also subscribe to the free tier below:WhoMatt Jones, President and Chief Operating Officer of Stratton Mountain, VermontRecorded onNovember 11, 2024About Stratton MountainClick here for a mountain stats overviewOwned by: Alterra Mountain Company, which also owns:Located in: Winhall, VermontYear founded: 1962Pass affiliations:* Ikon Pass: Unlimited* Ikon Base Pass: Unlimited, holiday blackoutsClosest neighboring ski areas: Bromley (:18), Magic (:24), Mount Snow (:28), Hermitage Club (:33), Okemo (:40), Brattleboro (:52)Base elevation: 1,872 feetSummit elevation: 3,875 feetVertical drop: 2,003 feetSkiable Acres: 670Average annual snowfall: 180 inchesTrail count: 99 (40% novice, 35% intermediate, 16% advanced, 9% expert)Lift count: 14 (1 ten-passenger gondola, 4 six-packs, 1 high-speed quad, 2 fixed-grip quads, 1 triple, 1 double, 4 carpets – view Lift Blog's inventory of Stratton's lift fleet)Why I interviewed himI don't know for sure how many skier visits Stratton pulls each winter, or where the ski area ranks among New England mountains for busyness. Historical data suggests a floor around 400,000 visits, likely good for fifth in the region, behind Killington, Okemo, Sunday River, and Mount Snow. But the exact numbers don't really matter, because the number of skiers that ski at Stratton each winter is many manys. And the number of skiers who have strong opinions about Stratton is that exact same number.Those numbers make Stratton more important than it should be. This is not the best ski area in Vermont. It's not even Alterra's best ski area in Vermont. Jay, MRG, Killington, Smuggs, Stowe, and sister resort Sugarbush are objectively better mountains than Stratton from a terrain point of view (they also get a lot more snow). But this may be one of the most crucial mountains in Alterra's portfolio, a doorway to the big-money East, a brand name for skiers across the region. Stratton is the only ski area that advertises in the New York City Subway, and has for years.But Stratton's been under a bit of stress. The lift system is aging. The gondola is terrible. Stratton was one of those ski areas that was so far ahead of the modernization curve – the mountain had four six-packs by 2001 – that it's now in the position of having to update all of that expensive stuff all at once. And as meaningful updates have lagged, Stratton's biggest New England competitors are running superlifts up the incline at a historic pace, while Alterra lobs hundreds of millions at its western megaresorts. Locals feel shafted, picketing an absentee landlord that they view as negligent. Meanwhile, the crowds pile up, as unlimited Ikon Pass access has holstered the mountain in hundreds of thousands of skiers' wintertime battle belts.If that all sounds a little dramatic, it only reflects the messages in my inbox. I think Alterra has been cc'd on at least some of those emails, because the company is tossing $20 million at Stratton this season, a sum that Jones tells us is just the beginning of massive long-term investment meant to reinforce the mountain's self-image as a destination on its own.What we talked aboutStratton's $20 million offseason; Act 250 masterplanning versus U.S. Forest Service masterplanning; huge snowmaking upgrades and aspirations; what $8 million gets you in employee housing these days; big upgrades for the Ursa and American Express six-packs; a case for rebuilding lifts rather than doing a tear-down and replace; a Tamarack lift upgrade; when Alterra's investment firehose could shift east; leaving Tahoe for Vermont; what can be done about that gondola?; the Kidderbrook lift; parking; RFID; Ikon Pass access levels; and $200 to ski Stratton.Why I thought that now was a good time for this interviewHow pissed do you think the Punisher was when Disney announced that Ant Man would be the 12th installment in Marvel's cinematic universe? I imagine him seated in his lair, polishing his grenades. “F*****g Ant Man?” He throws a grenade into one of his armored Jeeps, which disintegrates in a supernova of steel parts, tires, and smoke. “Ant Man. Are you f*****g serious with this? I waited through eleven movies. Eleven. Iron Man got three. Thor and Captain f*****g America got two apiece. The Hulk. Two Avengers movies. Something called ‘Guardians of the Galaxy,' about a raccoon and a talking tree that save the goddamn universe or some s**t. And it was my turn, Man. My. Turn. Do these idiots not know that I had three individual comic lines published concurrently in the 1990s? Do they not know that I'm ranked as the ninth-greatest Marvel superhero of all time on this nerd list? Do you know where Ant Man is ranked on that list? Huh? Well, I'll tell you: number 131, behind Rocket Raccoon, U-Go Girl, and Spider Man 2099, whatever the hell any of those are.” The vigilante then loads his rocket launcher and several machine guns into a second armored Jeep, and sets off in search of jaywalkers to murder.Anyway I imagine that's how Stratton felt as it watched the rest of Alterra's cinematic universe release one blockbuster after another. “Oh, OK, so Steamboat not only gets a second gondola, but they get a 600-acre terrain expansion served by their eighth high-speed quad? And it wasn't enough to connect the two sides of Palisades Tahoe with a gondola, but you threw in a brand-new six-pack? And they're tripling the size of Deer Valley. Tripling. 3,700 acres of new terrain and 16 new lifts and a new base village to go with it. That's equal to five-and-a-half Strattons. And Winter Park gets a new six-pack, and Big Bear gets a new six-pack, and Mammoth gets two. Do you have any idea how much these things cost? And I can't even get a gondola that can withstand wind gusts over three miles per hour? Even goddamn Snowshoe – Snowshoe – got a new lift before I did. I didn't even think West Virginia was actually a real place. I swear if these f*****s announce a new June Mountain out-of-base lift before I get my bling, things are gonna get Epic around here.”Well, it's finally Stratton's turn, with $20 million in upgrades inbound. Alterra wasn't exactly mining the depths of locals' dreams to decide where to deploy the cash – snowmaking, employee housing, lift overhauls – and a gondola replacement isn't coming anytime soon, but they're pretty smart investments when you dig into them. Which we do.Questions I wish I'd askedAmong the items that I would have liked to have discussed given more time: the Appalachian Trail's path across the top of Stratton Mountain, Stratton as birthplace of modern snowboarding, and the Stratton Mountain School.What I got wrong* I said that Epic Pass access had remained mostly unchanged for the past decade, which is not quite right. When Vail first added Stowe to the Epic Local Pass for the 2017-18 season, they slotted the resort into the bucket of 10 days shared with Vail, Beaver Creek, and Whistler. At some point, Stowe received its own basket of 10 days, apart from the western resorts.* I said that Sunday River's Jordan eight-pack was wind-resistant “because of the weight.” While that is one factor, the lift's ability to run in high winds relies on a more complex set of anti-sway technology, none of which I really understand, but that Sunday River GM Brian Heon explained on The Storm earlier this year:Why you should ski StrattonA silent skiing demarcation line runs roughly along US 4 through Vermont. Every ski area along or above this route – Killington, Pico, Sugarbush, Mad River Glen, Stowe, Smuggs – lets trails bump up, maintains large glade networks, and generally provides you with balanced, diverse terrain. Everything below that line – Okemo, Bromley, Mount Snow – generally don't do any of these things, or offer them sporadically, and in the most shrunken form possible. There are some exceptions on both sides. Saskadena Six, a bump just north of US 4, operates more like the Southies. Magic, in the south, better mirrors the MRG/Sugarbush model. And then there's Stratton.Good luck finding bumps at Stratton. Maybe you'll stumble onto the remains of a short competition course here or there, but, generally, this is a groom-it-all-every-day kind of ski area. Which would typically make it a token stop on my annual rounds. But Stratton has one great strength that has long made it a quasi-home mountain for me: glades.The glade network is expansive and well-maintained. The lines are interesting and, in places, challenging. You wouldn't know this from the trailmap, which portrays the tree-skiing areas as little islands lodged onto Stratton's hulk. But there are lots of them, and they are plenty long. On a typical pow day, I'll park at Sun Bowl and ski all the glades from Test Pilot over to West Pilot and back. It takes all day and I barely touch a groomer.And the glades are open more often than you'd think. While northern Vermont is the undisputed New England snow king, with everything from Killington north counting 250-plus inches in an average winter, the so-called Golden Triangle of Stratton, Bromley, and Magic sits in a nice little micro-snow-pocket. And Stratton, the skyscraping tallest peak in that region of the state, devours a whole bunch (180 inches on average) to fill in those glades.And if you are Groomer Greg, you're in luck: Stratton has 99 of them. And the grooming is excellent. Just start early, because they get scraped off by the NYC hordes who camp out there every weekend. The obsessive grooming does make this a good family spot, and the long green trail from the top down to the base is one of the best long beginner runs anywhere.Podcast NotesOn Act 250This is the 20th Vermont-focused Storm Skiing Podcast, and I think we've referenced Act 250 in all of them. If you're unfamiliar with this law, it is, according to the official state website:…Vermont's land use and development law, enacted in 1970 at a time when Vermont was undergoing significant development pressure. The law provides a public, quasi-judicial process for reviewing and managing the environmental, social and fiscal consequences of major subdivisions and developments in Vermont. It assures that larger developments complement Vermont's unique landscape, economy and community needs. One of the strengths of Act 250 is the access it provides to neighbors and other interested parties to participate in the development review process. Applicants often work with neighbors, municipalities, state agencies and other interested groups to address concerns raised by a proposed development, resolving issues and mitigating impacts before a permit application is filed.On Stratton's masterplanStratton is currently updating its masterplan. It will retain some elements of this 2013 version. Some elements of this – most notably a new Snow Bowl lift in 2018 – have been completed:One curious element of this masterplan is the proposed lift up the Kidderbrook trail – around 2007, Stratton removed a relatively new (installed 1989) Poma fixed-grip quad from that location. Here it is on the far left-hand side of the 2005 trailmap:On Stratton's ownership historyStratton's history mirrors that of many large New England ski areas: independent founders run the ski area for decades; founders fall into financial peril and need private equity/banking rescue; bank sells to a giant out-of-state conglomerate; which then sells to another giant out-of-state conglomerate; which eventually turns into something else. In Stratton's case, Robert Wright/Frank Snyder -> Moore and Munger -> Japanese company Victoria USA -> Intrawest -> Alterra swallows the carcass of Intrawest. You can read all about it on New England Ski History.Here was Intrawest's roster, if you're curious:On Alterra's building bingeSince its 2018 founding, Alterra has invested aggressively in its properties: a 2.4-mile-long, $65 million gondola connecting Alpine Meadows to the Olympic side of Palisades Tahoe; $200 million in the massive Mahogany Ridge expansion and a three-mile-long gondola at Steamboat; and an untold fortune on Deer Valley's transformation into what will be the fourth-largest ski area in the United States. Plus new lifts all over the place, new snowmaking all over the place, new lodges all over the place. Well, all over the place except for at Stratton, until now.On Boyne and Vail's investments in New EnglandAmplifying Stratton Nation's pain is the fact that Alterra's two big New England competitors – Vail Resorts and Boyne Resorts – have built a combined 16 new lifts in the region over the past five years, including eight-place chairs at Loon and Sunday River (Boyne), and six-packs at Stowe, Okemo, and Mount Snow (Vail). They've also replaced highly problematic legacy chairs at Attitash (Vail) and Pleasant Mountain (Boyne). Boyne has also expanded terrain at Loon, Sunday River, and, most notably – by 400 acres – Sugarloaf. And it's worth noting that independents Waterville Valley and Killington have also dropped new sixers in recent years (Killington will build another next year). Meanwhile, Alterra's first chairlift just landed this summer, at Sugarbush, which is getting a fixed-grip quad to replace the Heaven's Gate triple.On gondola wind holdsJust in case you want to blame windholds on some nefarious corporate meddling, here's a video I took of Kirkwood's Cornice Express spinning in 50-mile-per-hour winds when Jones was running the resort last year. Every lift has its own distinct profile that determines how it manages wind.On shifting Ikon Pass accessWhen Alterra launched the Ikon Pass in 2018, the company limited Base Pass holders to five days at Stratton, with holiday blackouts. Ahead of the 2020-21 season, the company updated Base Pass access to unlimited days with those same holiday blackouts. Alterra and its partners have made several such changes in Ikon's seven years. I've made this nifty chart that tracks them all (if you missed the memo, Solitude just upgraded Ikon Base pass access to eliminate holiday blackouts):On historic Stratton lift ticket pricesAgain, New England Ski History has done a nice job documenting Stratton's year-to-year peak lift ticket rates:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 76/100 in 2024, and number 576 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Gadalia Montoya Weinberg O'Bryan, CEO and founder at Dapple Security is our feature interview this week, interviewed by our own Frank Victory. News from Southwest Airlines, Alterra Mountain Company, Vail Resorts, Botdoc, Crowdstrike, LogRhythm, Red Canary, Lares, Webroot and a lot more. Support us on Patreon! Fun swag available - all proceeds will directly support the Colorado = Security infrastructure. Come join us on the new Colorado = Security Slack channel to meet old and new friends. Sign up for our mailing list on the main site to receive weekly updates - https://www.colorado-security.com/. If you have any questions or comments, or any organizations or events we should highlight, contact Alex and Robb at info@colorado-security.com This week's news: Join the Colorado = Security Slack channel Southwest breaks with 50-year tradition and will assign seats; profit falls at Southwest, American Denver-based ski giants to host Olympics events How the Colorado, New Mexico quantum industry plan to use its federal funding Colorado company strikes AI partnership for security at car dealerships Communications outages from CrowdStrike update cancel RTD trains, shut down Colorado DMVs, hinder first responders A Comparison of AI Regulatory Frameworks Merged Exabeam and LogRhythm cut jobs, face lawsuit Halting a hospital ransomware attack - Red Canary Enhancing Organizational Communication and Culture through Purple Team Testing 7 Tips on Keeping Your Data Private When Using AI - Webroot Blog Job Openings: Pax8 - GRC Analyst City & County of Denver - CISO Lumen - Vice President, Deputy Chief Security Officer CoBank - Director, Internal Controls and Operational Risk, IT Westerra Credit Union - Director of Information Security (Hybrid - must reside in CO Meta - Security Partner - Mergers & Acquisitions (M&A) Robinhood - Enterprise Risk Manager State of Colorado - Cyber Criminal Investigator IV Fastly - Senior Manager, Security Detection and Response Motion Recruitment - GRC Analyst The Trade Desk - Sr Staff Product Manager-Data Governance & Policy Applications - Trust & Safety Upcoming Events: This Week and Next: ISSA COS - August Meeting - 8/13 ISSA Denver - August Meeting, "Incident Response" - 8/14 Let's Talk Software Security - Vulnerability Remediation:Fixing Problems or Creating New Ones? - 8/14 ISSA COS - August Mini Seminar - 8/17 Colorado = Security & Colorado CSA Summer Picnic - 8/24 ISC2 Pikes Peak - August Meeting - 8/28 Denver ISSA - AI/ML Special Interest Group - 8/28 View our events page for a full list of upcoming events * Thanks to CJ Adams for our intro and exit! If you need any voiceover work, you can contact him here at carrrladams@gmail.com. Check out his other voice work here. * Intro and exit song: "The Language of Blame" by The Agrarians is licensed under CC BY 2.0

Amy Sabreen (she/her) is a director, producer, writer and 3-time Emmy Award winner. She's directed and produced top-rated unscripted television shows as well as award-winning documentary and branded content on 14,000-foot peaks, in the remote Alaskan tundra, below the ocean's surface, and in 17 countries. Career highlights include producing NBC's Primetime Paralympic coverage in Beijing, producing features for NBC Olympics, X Games and a wide array of sports, adventure and socially conscious programming. This year, Amy began a new adventure, transitioning from freelance to a full time position as Director, Creative Production for Alterra Mountain Company.   In this episode, Justine and Amy chat about: How Amy turned her first professional opportunity into many more The importance of building trust and maintaining relationships with clients Asking great questions is better than pretending you know more than you do Being nervous means that you care and want to do a great job Choosing your criteria for what work to say yes or no to The tricky line of being a high performer and trying to avoid overworking Working as a woman in a male-dominated industry and the pressure that comes with it Freelancers need to follow up with potential clients; people are busy and emails slip through the cracks How Amy figures out whether a freelancer is a great fit for a project Amy's dad's three questions to ask yourself when you're debating taking a job    and more!   Connect with Amy Website: https://sabreenmedia.com Instagram: https://www.instagram.com/amysabreen   Connect with Justine: Website: https://www.justawildthought.com  Instagram: https://www.instagram.com/justawildthought    Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts and Spotify.

In this episode, Erin Keane, the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and how great marketing is achieved by collaboration with others. She shares how relationships have been the key to her success and emphasizes the importance of building authentic relationships based on trust and shared goals. She provides tips for building and maintaining relationships and also discusses the challenge of managing a large network of relationships and the importance of prioritizing meaningful connections.   Takeaways   Building authentic relationships based on trust and shared goals is key to success in the workplace. Consistent communication and finding opportunities to reach out without asking for anything in return are important for maintaining relationships. Being open to different communication styles and adapting your approach to meet the needs of others can strengthen relationships. Managing a large network of relationships requires prioritization and finding meaningful ways to stay connected. Building and maintaining relationships in the workplace is crucial for job satisfaction and productivity. Consistency, communication, and trust are key elements in establishing authentic connections. Even with limited time, individuals can make small efforts to build and maintain relationships. Relationships provide support and make it easier to navigate conflicts and challenges. Investing in relationships without expecting a transactional exchange leads to more meaningful connections.   If you like what you're hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let's help everyone learn together.   This podcast is produced by Port Side Productions. We're a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.

This podcast hit paid subscribers' inboxes on April 18. It dropped for free subscribers on April 25. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoPete Korfiatis, General Manager of Bluewood, WashingtonRecorded onApril 4, 2024About BluewoodClick here for a mountain stats overviewOwned by: Local investorsLocated in: Dayton, WashingtonYear founded: 1980Pass affiliations:* Indy Pass and Indy+ Pass: 2 days, no blackoutsClosest neighboring ski areas: Cottonwood Butte, Idaho, 3 hours eastBase elevation: 4,545 feetSummit elevation: 5,670 feetVertical drop: 1,125 feetSkiable Acres: 355Average annual snowfall: 300 inchesTrail count: 24 (30% difficult, 45% intermediate, 25% easy)Lift count: 4 (2 triples, 2 carpets – view Lift Blog's inventory of Bluewood's lift fleet)Why I interviewed himSomeday, if it's not too late, I'm going to track down the old-timers who snowshoed into the wilderness and figured this all out. The American West is filled with crazy little snow pockets, lesser-known mountain ranges spiraling off the vast plateaus. Much of this land falls under the purview of the United States Forest Service. In the decades immediately before and after World War II, the agency established most of our large western ski areas within its 193 million-acre kingdom. That's a lot of land – approximately the size of Texas – and it's not all snowy. Where there is snow, there's not always roads, nor even the realistic possibility of plowing one through. Where there are roads, there aren't always good exposures or fall lines for skiing.So our ski areas ended up where they are because, mostly, those are the best places nature gave us for skiing. Obviously it snows like hell in the Wasatch and the Tetons and the Sierra Nevadas. Anyone with a covered wagon could have told you that. But the Forest Service's map of its leased ski areas is dotted with strange little outposts popping out of what most of us assume to be The Flats:What to make of Brian Head, floating alone in southern Utah? Or Mt. Lemmon, rising over Tucson? Or Ski Apache and Cloudcroft, sunk near the bottom of New Mexico? Or the ski areas bunched and floating over Los Angeles? Or Antelope Butte, hanging out in the Wyoming Bighorns?Somewhere, in some government filing cabinet 34 floors deep in a Washington, D.C. bunker, are hand-annotated topo maps and notebooks left behind by the bureaucrat-explorers who determined that these map dots were the very best for snowsportskiing. And somewhere, buried where I'll probably never find it, is the story of Bluewood.It's one of our more improbable ski centers. Not because it shouldn't be there, but because most of us can't imagine how it could be. Most Washington and Oregon ski areas line up along the Cascades, stacked south to north along the states' western thirds. The snow smashes into these peaks and then stops. Anyone who's driven east over the passes has encountered the Big Brown Endless on the other side. It's surreal, how fast the high alpine falls away.But as Interstate 90 arcs northeast through this rolling country and toward Spokane, it routes most travelers away from the fecund Umatilla National Forest, one of those unexpected islands of peaks and green floating above our American deserts. Here, in this wilderness just to the west of Walla Walla but far from just about everything else, 300 inches of snow stack up in an average winter. And this is where you will find Bluewood.The Umatilla sprawls over two states and 1.4 million acres, and is home to three ski areas (Anthony Lakes and inactive Spouts Springs, both in Oregon, are the other two). Three map dots in the wilderness, random-looking from above, all the final product of years in the field, of hardy folks pushing ever-deeper into the woods to find The Spot. This is the story of one of them.What we talked aboutGrowing up Wenatchee; “the mountains are an addiction”; THE MACHINE at Mammoth; Back-In-The-Day Syndrome; Mammoth's outsized influence on Alterra Mountain Company; how the Ikon Pass strangely benefited Mammoth; the accidental GM; off the grid; Bluewood and southeast Washington's unique little weather pattern; “everybody that knows Bluewood comes for the trees”; why the Forest Service is selling a bunch of Bluewood's trees; massive expansion potential; when your snowline is 50 feet above your base area and you have no snowmaking; the winter with no snow; Skyline Basin and dreams that never happened; ambitious lift-upgrade plans; summer and “trying to eliminate the six-month revenue drought”; “if you take the North American lifts right now, they're only coming out because they're pieces of crap”; potential future chairlifts; Bluewood's owners and their long-term vision; mountaintop lodging potential; whether night skiing could ever happen; power by biomass; the Indy Pass; Southeast Washington ski culture; free buddy tickets with your season pass; Bluewood's season pass reciprocal program; why Bluewood's lift ticket prices are so low; and the absolute killer expense for small ski areas.Why I thought that now was a good time for this interviewOne of the more useful habits I've developed is attending offseason media events and consumer ski shows, where ski area managers and marketers tend to congregate. The regional gatherings, where mountain booths are stacked side by side like boxes in a cereal aisle, are particularly useful, allowing me to connect with reps from a dozen or more resorts in an hour. Such was the setup at the Snowvana “stoke event” in Portland, Oregon last November, which I attended both to host a panel of ski area general managers and to lay deeper roots in the rabid Pacific Northwest.Two podcasts emerged directly from connections I made that day: my February conversation with Red Mountain CEO Howard Katkov, and this one, with Korfiatis.So that's the easy answer: a lot of these podcasts happen simply because I was finally able to connect with whomever runs the mountain. But there's a certain amount of serendipity at work as well: Bluewood, right now, is on the move.This is a ski area that is slowly emerging from the obscurity I caged it into above. It has big-picture owners, an energetic general manager, a growing nearby population, and megapass membership. True, it also has no snowmaking and outdated, slow chairlifts. But the big, established ski centers to its west are overwhelmed, exhausted, and, with a few exceptions, probably un-expandable. Bluewood could be a big-deal alternative to this mess if they can do what Korfiatis says they want to do.There are a lot of millions standing between vision and reality here. But sometimes crazy s**t happens. And if it goes down at Bluewood, I want to make sure we're sitting right there watching it happen.What I got wrongI said that Mammoth was an independent mountain when Korfiatis arrived there in 2000. This is incorrect. Intrawest owned a majority stake in Mammoth from 1997 to 2006.Why you should ski BluewoodUsually, when casual skiers ask me where they ought to vacation, their wishlist includes someplace that's relatively easy to get to, where they can stay slopeside, where the snow will probably be good [whenever their kids' spring break is], and that is a member of [whatever version of the Epic or Ikon pass they purchased]. I give them a list of places that would not be a surprising list of places to anyone reading this newsletter, always with this qualifier: expect company.I like big destination ski areas. Obviously. I can navigate or navigate around the crowds. And I understand that 24-chairlifts-and-a-sushi-bar is exactly what your contemporary megapass patron is seeking. But if someone were to flip the question around and ask me which ski area characteristics were likely to give them the best ski experience, I'd have a very different answer for them.I'd tell them to seek out a place that's hard to get to, where you find a motel 40 miles away and drive up in the morning. Make it a weekday morning, as far from school breaks as possible. And the further you get from Epkon branding, the farther you'll be from anything resembling a liftline. That's the idea with Bluewood.“Yeah but it's only 1,100 vertical feet.”Yeah but trust me that's plenty when most of your runs are off-piste and you can ski all day without stopping except to ride the lift.“But no one's ever heard of it and they won't be impressed with my Instastory.”You'll live.“But it's not on my Ultimo-Plus Pass.”Lift tickets are like $50. Or $66 on weekends. And it's on the Indy Pass.“But it's such a long drive.”No it isn't. It's just a little bit farther than the busier places that you usually go to. But it's not exactly in Kazakhstan.“Now you're just making things up.”Often, but not that.Podcast NotesOn Bluewood's masterplanHere's the basic map:And the lift inventory wishlist:On Mission Ridge and WenatcheeKorfiatis grew up in Wenatchee, which sits below Mission Ridge. That mountain, coincidentally, is the subject of an already-recorded and soon-to-be-released podcast, but here's the trailmap for this surprisingly large mountain in case you're not familiar with it:On Mission Ridge's expansionAgain, I go deep on this with Mission CEO Josh Jorgensen on our upcoming pod, but here's a look at the ski area's big proposed expansion, which Korfiatis and I discuss a bit on the show:And here's an overhead view:On “The Legend of Dave McCoy”The Dave McCoy that Korfiatis refers to in the pod is the founder of Mammoth Mountain, who passed away in 2020 at the age of 104. Here's a primer/tribute video:Rusty Gregory, who ran Mammoth for decades, talked us through McCoy's legacy in a 2021 Storm Skiing Podcast appearance (18:08):On Kim Clark, Bluewood's last GMIn September 2021, Bluewood GM Kim Clark died suddenly on the mountain of a heart attack. From SAM:Longtime industry leader and Bluewood, Wash., general manager Kim Clark died of an apparent heart attack while working on the mountain Tuesday. He was 65. Clark had been the Bluewood GM since 2014.In a statement sharing the news of Clark's death, Bluewood said, “significant rescue efforts were unsuccessful. Kim passed away doing what he loved, with people he loved, on the mountain he loved.”Clark was an influential leader during his career in the mountain resort industry, much of which was spent at resorts in the Pacific Northwest. He is remembered by his peers as a mentor, a teacher, and a leader with a passion for the industry who cared deeply for the teams he led and the resorts he helped to improve.Prior to becoming GM at Bluewood, Clark led Mt. Ashland, Ore., as its general manager from 2005 to 2014.On the Tri-Cities of WashingtonImagine this: I'm 18 years old and some dude on the lift at Copper Mountain asks me where I'm from. I say “Michigan” and he says “where” and I say, “the Tri-Cities area” and he says “what on earth is that?” And I say “Oh you've never heard of the Tri-Cities?” as though he'd just told me he'd never heard of Paris. And he's like “no, have you ever heard of the Quad Cities?” Which apparently are four cities bunched along the Iowa-Illinois border around Interstate 80 and the Mississippi River.It was my first real-time lesson in hyper-regionalism and how oft-repeated information becomes so ingrained that we assume everyone must share it, like the moon or the wind. The Tri-Cities of Michigan are Bay City, Saginaw, and Midland. But no one who doesn't live there knows this or cares, and so after that chairlift conversation, I started saying that I was from “two hours north of Detroit,” which pretty much every American understands.Anyway imagine my surprise to learn that America had room for a second Tri-Cities, this one in Washington. I asked the robots to tell me about it and this is what they said:The Tri-Cities are three closely linked cities (Kennewick, Pasco, and Richland)[2][3] at the confluence of the Yakima, Snake, and Columbia Rivers in the Columbia Basin of Eastern Washington. The cities border one another, making the Tri-Cities seem like one uninterrupted mid-sized city. The three cities function as the center of the Tri-Cities metropolitan area, which consists of Benton and Franklin counties.[4] The Tri-Cities urban area consists of the city of West Richland, the census-designated places (CDP) of West Pasco, Washington and Finley, as well as the CDP of Burbank, despite the latter being located in Walla Walla County.The official 2016 estimate of the Tri-Cities MSA population is 283,869, a more than 12% increase from 2010. 2016 U.S. MSA estimates show the Tri-Cities population as over 300,000. The combined population of the three principal cities themselves was 220,959 at the 2020 census. As of April 1, 2021, the Washington State Office of Financial Management, Forecasting Division estimates the cities as having a combined population of 224,640.[5]And actually, it turns out that there are tri-cities all over the country. So what the hell do I know? When I moved east to New York in 2002, it took me about five years to figure out what the “Tri-State Area” was. For a long time I thought it must be New York, New Jersey, and Pennsylvania. But it is New York, New Jersey, and Connecticut, from which many people commute into NYC daily to work.On Scot Schmidt For those of you who don't know who “that guy” Scot Schmidt is:On the Greyhawk lift at Sun ValleyKorfiatis refers to the “Greyhawk lift” at Sun Valley as an example of a retiring high-speed quad that is unlikely to have a useful second life. He was referring to this lift, which from 1988 until last year ran parallel to the monster Challenger lift:Last summer, Sun Valley replaced both lifts with one Challenger six-pack with a mid-station, and built a new high-speed quad called Flying Squirrel (which replaced a shorter double chair of the same name that met death-by-fire in 2014):On the number of Washington ski areasWashington, while home to several legendary ski areas, does not have nearly as many as its growing, active population needs. Of the state's 17 active ski areas, five operate only surface lifts, and I'm not even certain whether one of them – Badger Mountain – operated this past ski season. Sitzmark also failed to spin its lift. There are really only nine volume-capable ski areas in the state: 49 Degrees North, Crystal, Mission Ridge, Baker, Mt. Spokane, Stevens Pass, Summit, Alpental, and White Pass. Here's an inventory:The Storm explores the world of lift-served skiing all year long. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 32/100 in 2024, and number 532 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on April 16. It dropped for free subscribers on April 23. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoSteve Paccagnan, President and CEO of Panorama Mountain, British ColumbiaRecorded onMarch 27, 2024About PanoramaClick here for a mountain stats overviewOwned by: Panorama Mountain Village, Inc., a group of local investorsLocated in: Panorama, British Columbia, CanadaYear founded: 1962Pass affiliations:* Ikon Pass: 7 days, no blackouts* Ikon Base Pass: 5 days, holiday blackouts* Mountain Collective: 2 days, no blackouts* Lake Louise Pass: view details hereClosest neighboring ski areas: Fairmont Hot Springs (:45), Kimberley (1:43), Kicking Horse (1:54) – travel times will vary considerably depending upon road conditions and time of yearBase elevation: 3,773 feet/1,150 metersSummit elevation: 8,038 feet/2,450 metersVertical drop: 4,265 feet/1,300 metersSkiable Acres: 2,975Average annual snowfall: 204 inches/520 centimetersTrail count: 135 (30% expert, 20% advanced, 35% intermediate, 15% beginner)Lift count: 10 (1 eight-passenger pulse gondola, 2 high-speed quads, 2 fixed-grip quads, 1 triple, 1 double, 1 platter, 2 carpets – view Lift Blog's inventory of Panorama's lift fleet)Why I interviewed himU.S. America is making a mistake. In skiing, as in so many other arenas, we prioritize status quo protectionism over measured, holistic development that would reorient our built environments around humans, rather than cars, shrinking our overall impact while easing our access to the mountains and permitting more people to enjoy them. Our cluttered and interminable western approach roads, our mountain-town housing shortages, our liftlines backed up to Kansas are all the result of deliberate generational decisions to prioritize cars over transit, open space over dense walkable communities, and blanket wilderness protection over metered development of new public ski areas in regions where the established businesses - and their surrounding infrastructure - are overwhelmed.I write about these things a lot. This pisses some of you off. I'm OK with that. I'm not here to recycle the broken ideas that have made U.S. skiing into the mess that (in some fundamental ways, in certain regions) it is. I'm here to figure out how it can be better. The skiing itself, mind you, tends to be fabulous. It is everything that surrounds the mountains that can spoil the experience: the cost, the hassle, the sprawl. There are better ways to do this, to get people to the mountains and to house them there, both to live and to vacation. We know this because other countries already do a lot of the things that we ought to be doing. And the most culturally similar and geographically cozy one is so close we can touch it.U.S. America and U.S. Americans are ceding North American skiing's future to British Columbia. This is where virtually all of the continent's major resort development has occurred over the past three decades. Why do you suppose so many skiers from Washington State spend so much time at Whistler? Yes, it's the largest resort in North America, with knockout terrain and lots of snow. But Crystal and Stevens Pass and Baker all get plenty of snow and are large enough to give most skiers just about anything they need. What Whistler has that none of them do is an expansive pedestrian base village with an almost infinite number of ski-in, ski-out beds and places to eat, drink, and shop. A dense community in the mountains. That's worth driving four or more hours north for, even if you have to deal with the pain-in-the-ass border slowdowns to get there.This is not an accident, and Whistler is not an outlier. Over the past 30-plus years, the province of British Columbia has deliberately shaped its regulatory environment and developmental policies to encourage and lubricate ski resort evolution and growth. While all-new ski resort developments often stall, one small ski area after another has grown from community bump to major resort over the past several decades. Tiny Mount Mackenzie became titanic Revelstoke, which towers over even mighty Whistler. Backwater Whitetooth blew upward and outward into sprawling, ferocious Kicking Horse. Little Tod Mountain evolved into Sun Peaks, now the second-largest ski area in Canada. While the resort has retained its name over the decades, the transformation of Panorama has been just as thorough and dramatic.Meanwhile, in America, we stagnate. Every proposed terrain expansion or transit alternative or housing development crashes headfirst into a shredder of bureaucratic holdups, lawsuits, and citizen campaigns. There are too many ways to stop things, and too many people whose narrow visions of what the world ought to be blockade the sort of wholesale rethinking of community architecture that would make the mountains more livable and accessible.This has worked for a while. It's still sort of working now. But each year, as the same two companies sell more and more passes to access a relatively stable number of U.S. ski areas, the traffic, liftlines, and cost of visiting these large resorts grows. Locals will find a way, pick their spots. But destination skiers with a menu of big-mountain options will eventually realize that I-70 is not a mandatory obstacle to maneuver on a good ski vacation. They can head north, instead, with the same ski pass they already have, and spend a week at Red or Fernie or Kimberley or Revelstoke or Sun Peaks or Kicking Horse.Or Panorama. Three thousand acres, 4,265 vertical feet, no lines, and no hassle getting there other than summoning the patience to endure long drives down Canadian two-laners. As the U.S. blunders along, Canada kept moving. The story of Panorama shows us how.What we talked aboutA snowmaking blitz; what happened when Panorama joined the Ikon Pass; how Covid savaged the international skier game; Panorama in the ‘80s; Intrawest arrives; a summit lift at last; village-building; reviving Mt. Baldy, B.C.; Mont Ste. Marie and learning French; why Intrawest sold the ski area; modernizing the lift system; busy busy Copper; leaving for Kicking Horse; Resorts of the Canadian Rockies arrives; who owns Panorama; whether the resort will stay independent; potential lift replacements and terrain expansions; could we ever see a lift in Taynton Bowl?; explaining those big sections of the trailmap that are blocked off with purple borders; and whitebark pine conservation.Why I thought that now was a good time for this interviewIt wouldn't be fair to call Panorama a Powder Highway sleeper. The place seems to be doing fine as a business, with plenty of skier traffic to support continuous expansive infrastructure upgrades. But with lower average annual snowfall totals than Revy and Whitewater and Fernie and Red, Panorama does tend to get fewer shout-outs through the media and social media megaphones. It's Northstar to Palisades Tahoe, Keystone to A-Basin, Park City to the Cottonwoods: the less-snowy, less-intense neighbor that collects families in wholesome Build-A-Bear fashion.But Panorama is wrapping up its second full season on the Ikon Pass, and its second winter since Canada finally unlocked its Covid-era borders. What impact, if any, would those two developments have on Panorama's famously uncrowded slopes? Even if Colorad-Bro would never deign to turn his Subaru north, would Kansas Karl or North Dakota Norman load the kids into the minivan for something farther but less annoying?Not yet, it turns out. Or at least, not in great enough numbers to wreck the place. But there is another angle to the Panorama story that intrigues me. Like Copper Mountain, Mountain Creek, and Whistler, Panorama once belonged to Intrawest. Unlike Winter Park, Steamboat, Stratton, and Snowshoe, they did not remain part of the enterprise long enough to live second lives as part of Alterra Mountain Company. But what if they had? Our big-mountain coalitions have somewhat ossified over these past half-dozen years, so that we think of ski areas as Ikon mountains or Epic mountains or Indy mountains or independent mountains. But these rosters, like the composition of sports teams or, increasingly, leagues, can fluctuate wildly over time. I do wonder how Whistler would look under Alterra and Ikon, or what impact Mountain Creek-as-unlimited-Ikon mountain would have had on the megapass market in New York City? We don't really know. But Panorama, as a onetime Intrawest mountain that rejoined the family through the backdoor with Ikon membership, does give us a sort-of in-between case, a kind of What If? episode of skiing.Which would be a fun thought experiment under any circumstances. But how cool to hear about the whole evolution from a guy who saw it all happen first-hand over the course of four decades? Who saw it from all levels and from all angles, who knew the players and who helped push the boulder uphill himself? That's increasingly rare with big mountains, in this era of executive rotations and promotions, to get access to a top leader in possession of institutional knowledge that he himself helped to draft. It was, I'm happy to say, as good as I'd hoped.What I got wrongI said that Panorama was “one of the closest B.C. ski areas to the United States.” This is not quite right. While the ski area is just 100 or so miles from the international border, more than a dozen ski areas sit closer to the U.S., including majors such as Kimberley, Fernie, Whitewater, and Red Mountain.Why you should ski PanoramaLet's acknowledge, first of all, that Panorama has a few things working against it: it's more than twice as far from Calgary airport – most skiers' likely port of entry – than Banff and its trio of excellent ski areas; it's the least powdery major ski resort on the Powder Highway; and while the skiable acreage and vertical drop are impressive, skiers must ride three lifts and a Snowcat to lap much of the best terrain.But even that extra drive still gets you to the bump in under four hours on good roads – hardly an endurance test. Sure, they get more snow in Utah, but have you ever been in Utah on a powder day? Enjoy that first untracked run, because unless you're a local who knows exactly where to go, it will probably be your only one. And lapping multiple lifts is more of a psychological exercise than a practical one when there are few to no liftlines.And dang the views when you get there:There are plenty of large, under-trafficked ski resorts remaining in the United States. But they tend to be hundreds of miles past the middle of nowhere, with 60-year-old chairlifts and little or no snowmaking, and nowhere to sleep other than the back of your van. In BC, you can find the best of America's Big Empties crossed with the modern lift fleets of the sprawling conglomerate-owned pinball machines. And oh by the way you get a hell of a discount off of already low-seeming (compared to the big-mountain U.S.) prices: an American dollar, as of April 16, was worth $1.38 Canadian.Podcast NotesOn IntrawestPanorama, as a former Intrawest-owned resort, could easily have been part of Alterra Mountain Company right now. Instead, it was one of several ski areas sold off in the years before the legacy company stuffed its remainders into the Anti-Vail:On Mont Ste. MarieMont Ste. Marie is one of approximately 45,000 ski areas in Quebec, and the only one, coincidentally, that I've actually skied. Paccagnan happened to be GM when I skied there, in 2002:On Kicking HorseIt's incredible how many U.S. Americans remain unaware of Kicking Horse, which offers what is probably the most ferocious inbounds ski terrain in North America, 4,314 vertical feet of straight down:Well, almost straight down. The bottom bit is fairly tame. That's because Kicking Horse, like many B.C. ski areas, began as a community bump and exploded skyward with an assist from the province. Here's what the ski area, then known as “Whitetooth,” looked like circa 1994:This sort of transformation happens all the time in British Columbia, and is the result of a deliberate, forward-looking development philosophy that has mostly evaporated in the U.S. American West.On the Powder HighwayPanorama lacks the notoriety of its Powder Highway size-peers, mostly because the terrain is overall a bit milder and the volume of natural snow a bit lower than many of the other ski areas. Here's a basic Powder Highway map:And a statistical breakdown:On the Lake Louise PassI already covered this one in my podcast with Red Mountain CEO Howard Katkov a couple months back:Katkov mentions the “Lake Louise Pass,” which Red participates in, along with Castle Mountain and Panorama. He's referring to the Lake Louise Plus Card, which costs $134 Canadian up front. Skiers then get their first, fourth, and seventh days free, and 20 percent off lift tickets for each additional visit. While these sorts of discount cards have been diminished by Epkon domination, versions of them still provide good value across the continent. The Colorado Gems Card, Smugglers' Notch's Bash Badge, and ORDA's frequent skier cards are all solid options for skiers looking to dodge the megapass circus.On Panorama's masterplan:On Mt. Baldy, B.C.Paccagnan helped revitalize a struggling Mt. Baldy, British Columbia, in the 1990s. Here was the ski area's 1991 footprint:And here's what it looks like today – the ski area joined Indy Pass for the 2023-24 ski season:On Panorama's evolutionPanorama, like many B.C. ski areas, has evolved significantly over the past several decades. Here's what the place looked like in 1990, not long after Paccagnan started and before Intrawest bought the place. A true summit lift was still theoretical, Taynton Bowl remained out of bounds, and the upper-mountain lifts were a mix of double chairs and T-bars:By 1995, just two years after Intrawest had purchased the ski area, the company had installed a summit T-bar and opened huge tracts of advanced terrain off the top of the mountain:The summit T ended up being a temporary solution. By 2005, Intrawest had thoroughly modernized the lift system, with a sequence of high-speed quads out of the base transporting skiers to the fixed-grip Summit Quad. Taynton Bowl became part of the marked and managed terrain:On Whitebark Pine certificationA bit of background on Panorama's certification as a “whitebark pine-friendly ski resort” – from East Kootenay News Online Weekly:The Whitebark Pine Ecosystem Foundation of Canada has certified Panorama Mountain Resort as a Whitebark Pine Friendly Ski Area, the first resort in Canada to receive this designation.The certification recognizes the resort's long and continued efforts to support the recovery of whitebark pine within its ski area boundary, a threatened tree species that plays a critical role in the biodiversity of mountain ecosystems. ,,,Found across the subalpine of interior B.C., Alberta and parts of the U.S, this slow growing, five needle pine is an integral part of an ecosystem that many other species depend on for survival. The tree's cones hold some of the most nutritious seeds in the mountains and sustain Grizzly bears and birds, including the Clark's nutcracker which has a unique symbiotic relationship with the tree. The deep and widespread roots of the whitebark pine contribute to the health of watersheds by stabilizing alpine slopes and regulating snowpack run-off.Over the past decade, whitebark pine numbers have fallen dramatically due in large part to a non-native fungal disease known as white pine blister rust that has been infecting and killing the trees at an alarming rate. Since 2012, the whitebark pine has been listed as endangered under the Government of Canada's Species at Risk Act (SARA), and was recently added to the U.S Fish and Wildlife Service's threatened species list.Panorama Mountain Resort has collaborated with the Whitebark Pine Ecosystem Foundation of Canada to facilitate restoration projects including cone collection and tree plantings within the resort's ski area.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 31/100 in 2024, and number 531 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

Today – Sun outdoors reporter Jason Blevins breaks down his recent conversation with the head of one of the ski industry's biggest players, Jared Smith of Alterra Mountain Company. See omnystudio.com/listener for privacy information.

This podcast hit paid subscribers' inboxes on April 8. It dropped for free subscribers on April 15. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoDan Egan, General Manager of Tenney Mountain, New HampshireRecorded onMarch 14, 2024About Tenney MountainOwned by: North Country Development GroupLocated in: Plymouth, New HampshireYear founded: 1960 (closed several times; re-opened most recently in 2023)Pass affiliations:* No Boundaries Pass: 1-3 days, no blackoutsClosest neighboring ski areas: Campton (:24), Kanc Recreation Area (:33), Loon (:34), Ragged (:34), Waterville Valley (:35), Veteran's Memorial (:39), Red Hill Ski Club (:42), Cannon (:44), Proctor (:44), Mt. Eustis (:50), Gunstock (:52), Dartmouth Skiway (:54), Whaleback (:55), Storrs (:57), Bretton Woods (:59)Base elevation: 749 feetSummit elevation: 2,149 feetVertical drop: 1,400 feetSkiable Acres: 110 acresAverage annual snowfall: 140 inchesTrail count: 47 (14 advanced, 27 intermediate, 6 beginner) + 1 terrain parkLift count: 3 (1 triple, 1 double, 1 platter - view Lift Blog's inventory of Tenney's lift fleet)View historic Tenney Mountain trailmaps on skimap.org.Why I interviewed himDan Egan is an interesting guy. He seems to have 10 jobs all at once. He's at Big Sky and he's at Val-d'Isère and he's writing books and he's giving speeches and he's running Tenney Mountain. He's a legendary freeskier who didn't die young and who's stayed glued to the sport. He loves skiing and it is his whole life and that's clear in talking to him for 30 seconds.So he would have been a great and compelling interview even outside of the context of Tenney. But I'm always drawn to people who do particular, peculiar things when they could do anything. There's no reason that Dan Egan has to bother with Tenney, a mid-sized mountain in a mid-sized ski state far from the ski poles of the Alps and the Rockies. It would be a little like Barack Obama running for drain commissioner of Gladwin County, Michigan. He'd probably do a good job, but why would he bother, when he could do just about anything else in the world?I don't know. It's funny. But Egan is drawn to this place. It's his second time running Tenney. The guy is Boston-core, his New England roots clear and proud. It makes sense that he would rep the region. But there are New England ski areas that stand up to the West in scope and scale of terrain, and even, in Northern Vermont, snow volume and quality (if not consistency). But Tenney isn't one of them. It's like the 50th best ski area in the Northeast, not because it couldn't be better, but because it's never been able to figure out how to become the best version of itself.Egan – who, it's important to note, will move into an advisory or consultant role for Tenney next winter – seems to know exactly who he is, and that helps. He understands skiing and he understands skiers and he understands where this quirky little mountain could fit into the wide world of skiing. This is exactly what the ski area needs as it chugs into the most recent version of itself, one that, we hope, can defy its own legacy and land, like Egan always seems to, on its skis.What we talked aboutA vision for Tenney; what happened when Egan went skiing in jeans all over New Hampshire; the second comeback season was stronger than the first; where Tenney can fit in a jam-packed New Hampshire ski scene; why this time is different at Tenney; the crazy gene; running a ski area with an extreme skier's mindset; expansion potential; what's lost with better snowmaking and grooming and wider trails; why New England breeds kick-ass skiers; Tenney's quiet renovation; can Tenney thrive long-term with a double chair as its summit lift?; what's the worst thing about a six-person chair?; where Tenney could build more beginner terrain; expansion opportunities; the future of the triple chair; an endorsement for surface lifts; the potential for night skiing; the difference between running Tenney in 2002 and 2024; the slow death of learn-to-ski; why is skiing discounting to its most avid fans?; the down side of online ticket discounts; warm-weather snowmaking; Tenney's snowmaking evolution; the best snowmaking system in New Hampshire; “any ski area that's charging more than $100 for skiing and then asking you to put your boots in a cubby outside in the freezing cold … to me, that's an insult”; the importance of base lodges; “brown-baggers, please, you're welcome at Tenney”; potential real estate development and the importance of community; New England ski culture – “It means something to be from the East”; “why aren't more ski area operators skiing?”; skiing as confidence-builder; the No Boundaries Pass; the Indy Pass; Tenney season pass pricing; and Ragged's Mission: Affordable pass.Why I thought that now was a good time for this interviewIn late 2022, as Tenney's social media feeds filled with hyperactive projects to re-open the ski area, I asked a veteran operator – I won't say which one – what they thought of the ski area's comeback potential.“No chance,” they'd said, pointing to lack of water, strained and dated infrastructure, and a mature and modern competitive marketplace. “They're insane.”And yet, here we are. Tenney lives.The longer I do this, the less the project of operating a ski area makes sense to me. Ski areas, in my head, have always been Mount Bohemia: string a lift up the mountain and let the skiers ride. But that model can only work in like four places on the continent, and sometimes, like this year, it barely works there. The capital and labor requirements of running even a modest operation in schizophrenic New England weather are, by themselves, shocking. Add in a summit lift built six decades ago by a defunct company in an analogue world, an already overcrowded New Hampshire ski market, and a decades-long legacy of failure, and you have an impossible-seeming project.But they're doing it. For two consecutive winters, lift-served snowskiing has happened at Tenney. The model here echoes the strategy that has worked at Titus and Holiday Mountain and Montage: find an owner who runs other successful, non-ski businesses and let those businesses subsidize the ski area until it can function independently. That could take a while. But Steven Kelly, whose Timberline Construction Company is big-timing it all over New England, seems committed.Some parts of the country, like Washington, need more ski areas. Others, like New Hampshire, probably have too many. That can be great for skiers: access road death matches are not really a thing out here, and there's always some uncrowded bump to escape to on peak days. Operators competing for skiers, however, have a tricky story to tell. In Tenney's case, the puzzle is this: how does a fixed-grip 1,400-footer compete in a crowded ski corridor in a crowded ski state with five-dollar Epic Passes raining from the skies and Octopus lifts rising right outside of town and skiers following habits and rituals formed in childhood? Tenney's operators have ideas. And some pretty good ones, as it turns out.Questions I wish I'd askedI know some of you will be disappointed that I didn't get into Egan's career as a pro skier. But this interview could have been nine hours long and we wouldn't have dented the life of what is a very interesting dude. Anyway here's Egan skiing and talking about skiing if you were missing that:What I got wrongWe recorded this before 2024-25 Tenney season passes dropped. Egan teased that they would cost less than 2023-24 passes, and they ended up debuting for $399 adult, down from $449 for this past winter.When describing the benefits of nearby Ragged Mountain's $429 season pass, I mention the ski area's high-speed lifts and extensive glades, but I neglected to mention one very important benefit: the pass comes loaded with five lift tickets to Jay freaking Peak.Why you should ski TenneyBefore high-speed lifts and Colorado-based owners and Extreme Ultimo Megapasses, there was a lot more weird in New England skiing. There was the Cranmore Skimobile:And these oil-dripping bubble doubles and rocket-ship tram at Mount Snow:And whatever the hell is going on here at now-defunct King Ridge, New Hampshire:I don't really know if all this was roadside carnival schtick or regional quirk or just a reflection of the contemporary world, but it's all mostly gone now, a casualty of an industry that's figured itself out.Which is why it's so jarring, but also so novel and so right, to pull into Tenney and to see this:I don't really know the story here, and I didn't ask Egan about it. They call it the Witch's Hat. It's Tenney's ticket office. Perhaps its peculiar shape is a coincidence, the product of some long-gone foreman's idiosyncratic imagination. I don't even know why a ski area with a base lodge the size of Rhode Island bothers to maintain a separate building just for selling lift tickets. But they do. And it's wonderful.The whole experience of skiing Tenney evokes this kind of time-machine dislocation. There's the lattice-towered Hornet double, a plodding 60-year-old machine that moves uphill at the pace of a pack mule:There's the narrow, twisty trails of Ye Old New England:And the handmade trail signs:Of course, modernity intrudes. Tenney now has RFID, trim grooming, a spacious pub with good food. And, as you'll learn in the podcast, plans to step into the 2020s. The blueprint here is not Mad River Glen redux, or even fixed-grip 4EVA Magic Mountain. It's transformation into something that can compete in ski area-dense and rapidly evolving New Hampshire. The vision, as Egan lays it out, is compelling. But there will be a cost to it, including, most likely, the old Hornet. That Tenney will be a Tenney worth skiing, but so is this one, and better to see it before it's gone.Podcast NotesOn 30 Years in a White HazeI mentioned Egan's book, 30 Years In A White Haze, in the intro. I dedicated an entire podcast with his co-author, Eric Wilbur, to this book back in 2021:On Jackson Hole's jeans-skiing daySo this happened in December:On the December washoutEgan references the “December washout” – this is the same storm I went deep on with Sunday River GM Brian Heon recently. Listen here.On “what I did 20 years ago” and warm-weather snowmakingThis was Egan's second run as Tenney general manager. His first tenure, near the turn of the century, overlapped with the ski area's experiments in warm-weather snowmaking. New England Ski History summarizes:In October of 2002, Tenney was purchased by SnowMagic, a company seeking to showcase its snowmaking technology. The company's origins dated back to the late 1980s, when Japanese skier Yoshio Hirokane developed an idea to make snow in warmer temperatures, called Infinite Crystal Snowmaking. Hirokane later joined forces with Albert Bronander to found the New Jersey-based SnowMagic company. A significant investment was planned at Tenney, rumored to be a choice of either replacing the 1964 Stadeli double chairlift with a high speed detachable quad or installing the high-tech snowmaking system.In advance of the 2002-2003 ski season, the investment in a SnowMagic system was announced. The system, rumored to cost $1,000,000, would allow the ski area to stay open year round. There was some speculation that the runaway success of this new system would allow for the purchase of a high speed quad shortly thereafter. Famous skier Dan Egan served as General Manager when the area reopened in December 2002.After dealing with equipment shipping delays reportedly caused by a longshoreman's strike, Tenney was able to open during the summer and fall of 2003 thanks to the system. Numbers were disappointing and costs were high, especially considering it was only covering a small slope. Summer snowmaking operations were cancelled in 2004 and the snowmaking system was sent to Alabama. While summertime snowmaking was expected to return to Tenney in 2005, it was all but forgotten, as the company determined the systems yielded better revenue in warmer climates.The most recent headline-making experiment in warm-weather snowmaking landed last October, when Ski Ward, Massachusetts beat everyone to open for the 2023-24 ski season with an assist from an expensive but powerful piece of technology:It cost $600,000. It's the size of a shipping container. In an August test run, it cranked out a six-foot-tall pile of snow in 83-degree weather.It's the L60 snowmaking machine from Quebec-based Latitude 90. And it just helped Ski Ward, Massachusetts beat every other ski area in North America to open for the 2023-24 ski season.The skiing wasn't much. A few feet of base a few hundred feet long, served by a carpet lift. Ski Ward stapled the novelty to its fall festival, a kitschy New England kiddie-fest with “a petting zoo, pony rides, kids crafts, pumpkin painting, summer tubing, bounce houses … and more.” Lift tickets cost $5.On potential Tenney expansionsWe discuss several expansion opportunities for Tenney, including a proposed-but-abandoned upper-mountain beginner area. This 1988 trailmap shows where the potential new lift and trails could sit:On the evolution of LoonLoon, in recent years, has leapt ahead of its New Hampshire competitors with a series of snowmaking and lift upgrades that are the most sophisticated in the state (Waterville Valley might argue with me on that). I've profiled this evolution extensively, including in a conversation with the ski area's current GM, Brian Norton, in 2022 - listen here.On Waterville Valley's summit T-barOne of the most underrated lifts in New England is Waterville Valley's summit T-bar. The story behind it is instructive, though I'm not sure if anyone's paying attention to the lesson. Here's the background – in 1988, the ski area installed the state's first high-speed quad, a base-to-summit machine then known as High Country Express (the ski area later changed the name to “White Peaks Express”:But detachable lifts were new in the ‘80s, and no one really understood that stringing one to the top of White Peak would prove problematic. Wind holds were a constant problem. So, in 1996, Waterville took the extraordinary step of shortening the lift by approximately 400 vertical feet. Skiers could still travel to the summit on the High Country double chair, a Stadeli machine left over from the 1960s:But that lift was still prone to wind holds. So, in 2018, Waterville GM Tim Smith tried something both simple and brilliant: replacing the double chair with a brand-new T-bar, which cost all of $750,000 and is practically immune from wind holds:The result is a better ski experience enabled by a lost-cost, low-tech lift. The ski area continued to invest heavily in the rest of the mountain, throwing down $12 million on the Tecumseh Express bubble six-pack – which replaced the old White Peaks Express – in 2022.Video by Stuart Winchester.On JP AuclairEgan mentions JP Auclair, a Canadian freeskier who died in an avalanche in 2014. Here's a nice tribute to JP from Chris O'Connell, who cofounded Armada Skis with Auclair:There are a million things that can be said about JP as a skier—how he pioneered and transcended genres, and the indelible mark he has made on the sport. But there is so much more: he was a genuinely good human; he was my favorite person to be around because he was hilarious and because he was kind.In the summer of 1997 I watched a VHS tape of JP Auclair and JF Cusson skiing the park at Mt. Hood. It was a time when snowboarding was peaking and, in many places, skiers weren't even allowed in the park. Skiers certainly weren't doing tricks that rivaled snowboarders—in difficulty or in style. To see JP and JF doing cork 720s blew my mind, and, as a snow sports photographer, I wanted to meet them. At the time, I was a senior photographer at Snowboarder Magazine and I had begun contributing with a start-up ski magazine called Freeze. The following spring the photo editor of Freeze blew out his knee and in his place, I was sent to the Nordic jib land, Riksgransen, Sweden to meet these guys.JP and I hit it off and that's how it began – 16 years of traveling and shooting with him. Often, those travels were the kind which involved appearances, autograph sessions and less than ideal ski situations. He would put on a smile and give it 100 percent at an awkward press conference in China when we knew Interior BC was getting hammered. He would shred the icy slopes of Quebec when duty called, or log long hours in the Armada office to slam out a product video. JP was a champion no matter how adverse or inane. That was part of what made him so good.Ironically, JP and I had a shared sense that what we were doing, while fulfilling in context, at times seemed frivolous. We spent our lives traveling to the far ends of the earth, and we weren't doing it to build bridges or irrigations systems or to help people have clean drinking water. Instead, we were doing it for skiing. Read the rest…On Crotched and Peak ResortsEgan is right, Crotched is often overlooked and under-appreciated in New England skiing. While much of the region fell behind the West, from a technology point of view, in the 2000s, Peak Resorts rebuilt Crotched almost from scratch in 2003, relocating three lifts from Virginia and installing a new snowmaking system. Per New England Ski History:At the turn of the millennium, Midwestern ski operator Peak Resorts started looking into either acquiring an operational mid-sized area or reopening a defunct area in New England. Though Temple Mountain was heavily considered, Peak Resorts opted to invest in defunct Crotched Mountain. According to Peak Resorts' Margrit Wurmli-Kagi, "It's the kind of small area that we specialize in, but it skis like a larger mountain. It has some nice glades and some nice steeps, but also some outlying areas that are perfect for the beginners."In September 2002, Peak Resorts formed S N H Development, Inc. as a New Hampshire corporation to begin rebuilding the former western side of the ski area. In terms of vertical feet, the prospective ski area was three times larger than any of Peak Resorts' current portfolio. After a 50 year lease of the property was procured in May 2003, a massive reconstruction project subsequently took place, including reclearing the trails, constructing a new snowmaking system, building a new base lodge, and installing rebuilt lifts from Ski Cherokee, Virginia. A reported ten million dollars later, Crotched Mountain reopened as essentially a new ski area on December 20, 2003. Though most of the terrain followed the former western footprint, the trails were given a new science fiction naming scheme.While the reopened ski area initially did not climb to the top of the former quad chairlift, additional trails were reclaimed in subsequent years. In February of 2012, it was announced that Crotched would be acquiring Ascutney's detachable quad, reopening the upper mountain area. The lift, dubbed the Crotched Rocket, opened on December 1, 2012.On “Rusty” in the hall of fameEgan refers to “Rusty's” U.S. Ski and Snowboard Hall of Fame induction speech. He was referring to Rusty Gregory, former CEO of Alterra Mountain Company and three-time Storm Skiing Podcast guest. Here's the speech (with an intro by Egan):The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 26/100 in 2024, and number 526 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

Subscriber-only episodeIn this episode we meet Annie Kao and Darcie Renn of Alterra Mountain Company. Annie is the Vice President of Social Responsibility and Darcie Renn is the Vice President of Sustainability. Alterra Mountain Company owns the Ikon Pass and a wide portfolio of ski destinations across the US and Canada. We learn about Annie and Darcie's career path that led them to their roles at Alterra. They share the focus and goals of their teams that include carbon reduction,renewable energy and much more. Read the full impact report here. We talk about ways guests can play a role in a more sustainable future when visiting the mountains, whether that be refillable water bottles or taking shuttles and carpooling.Darcie tells us about the Mountain Collaboration for Climate Action which includes four largest ski companies in North America, Alterra Mountain Company, Boyne Resorts, POWDR Corp, and Vail Resorts working together to collaborate on climate and sustainability. We loved learning about how we as ski moms can help by voicing our support for forward stance initiatives and by doing small things every day. Keep up with the Latest from Alterra Mountain CompanyWebsite: https://www.alterramtn.co/Social Responsibility: https://www.alterramtn.co/social-responsibilityKeep up with the Latest from the Ski Moms!Website: www.skimomsfun.comSki Moms Discount Page: https://skimomsfun.com/discountsSki Moms Ski Rental HomesJoin the 10,000+ Ski Moms Facebook GroupInstagram: https://instagram.com/skimomsfun Send us an email and let us know what guests and topics you'd like to hear next! Sarah@skimomsfun.comNicole@skimomsfun.com

This podcast hit paid subscribers' inboxes on Feb. 12. It dropped for free subscribers on Feb. 19. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoDavid Makarsky, General Manager of Camelback Resort, PennsylvaniaRecorded onFebruary 8, 2024About CamelbackClick here for a mountain stats overviewOwned by: KSL Capital, managed by KSL ResortsLocated in: Tannersville, PennsylvaniaYear founded: 1963Pass affiliations:* Ikon Pass: 7 days, no blackouts* Ikon Base Pass: 5 days, holiday blackoutsReciprocal partners: NoneClosest neighboring ski areas: Shawnee Mountain (:24), Jack Frost (:26), Big Boulder (:27), Skytop Lodge (:29), Saw Creek (:37), Blue Mountain (:41), Pocono Ranchlands (:43), Montage (:44), Hideout (:51), Elk Mountain (1:05), Bear Creek (1:09), Ski Big Bear (1:16)Base elevation: 1,252 feetSummit elevation: 2,079 feetVertical drop: 827 feetSkiable Acres: 166Average annual snowfall: 50 inchesTrail count: 38 (3 Expert Only, 6 Most Difficult, 13 More Difficult, 16 Easiest) + 1 terrain parkLift count: 13 (1 high-speed six-pack, 1 high-speed quad, 1 fixed-grip quad, 3 triples, 3 doubles, 4 carpets – view Lift Blog's inventory of Camelback's lift fleet)View historic Camelback trailmaps on skimap.org.Why I interviewed himAt night it heaves from the frozen darkness in funhouse fashion, 800 feet high and a mile wide, a billboard for human life and activity that is not a gas station or a Perkins or a Joe's Vape N' Puff. The Poconos are a peculiar and complicated place, a strange borderland between the Midwest, the Mid-Atlantic, and the Northeast. Equidistant from New York City and Philadelphia, approaching the northern tip of Appalachia, framed by the Delaware Water Gap to the east and hundreds of miles of rolling empty wilderness to the west, the Poconos are gorgeous and decadent, busyness amid abandonment, cigarette-smoking cement truck drivers and New Jersey-plated Mercedes riding 85 along the pinched lanes of Interstate 80 through Stroudsburg. “Safety Corridor, Speed Limit 50,” read the signs that everyone ignores.But no one can ignore Camelback, at least not at night, at least not in winter, as the mountain asserts itself over I-80. Though they're easy to access, the Poconos keeps most of its many ski areas tucked away. Shawnee hides down a medieval access road, so narrow and tree-cloaked that you expect to be ambushed by poetry-spewing bandits. Jack Frost sits at the end of a long access road, invisible even upon arrival, the parking lot seated, as it is, at the top of the lifts. Blue Mountain boasts prominence, rising, as it does, to the Appalachian Trail, but it sits down a matrix of twisting farm roads, off the major highway grid.Camelback, then, is one of those ski areas that acts not just as a billboard for itself, but for all of skiing. This, combined with its impossibly fortuitous location along one of the principal approach roads to New York City, makes it one of the most important ski areas in America. A place that everyone can see, in the midst of drizzling 50-degree brown-hilled Poconos February, is filled with snow and life and fun. “Oh look, an organized sporting complex that grants me an alternative to hating winter. Let's go try that.”The Poconos are my best argument that skiing not only will survive climate change, but has already perfected the toolkit to do so. Skiing should not exist as a sustained enterprise in these wild, wet hills. It doesn't snow enough and it rains all the time. But Poconos ski area operators invested tens of millions of dollars to install seven brand-new chairlifts in 2022. They didn't do this in desperate attempts to salvage dying businesses, but as modernization efforts for businesses that are kicking off cash.In six of the past eight seasons, (excluding 2020), Camelback spun lifts into April. That's with season snowfall totals of (counting backwards from the 2022-23 season), 23 inches, 58 inches, 47 inches, 29 inches, 35 inches, 104 inches (in the outlier 2017-18 season), 94 inches, 24 inches, and 28 inches. Mammoth gets more than that from one atmospheric river. But Camelback and its Poconos brothers have built snowmaking systems so big and effective, even in marginal temperatures, that skiing is a fixture in a place where nature would have it be a curiosity.What we talked aboutCamelback turns 60; shooting to ski into April; hiding a waterpark beneath the snow; why Camelback finally joined the Ikon Pass; why Camelback decided not to implement Ikon reservations; whether Camelback season passholders will have access to a discounted Ikon Base Pass; potential for a Camelback-Blue Mountain season pass; fixing the $75 season pass reprint fee (they did); when your job is to make sure other people have fun; rethinking the ski school and season-long programs; yes I'm obsessed with figuring out why KSL Capital owns Camelback and Blue Mountain rather than Alterra (of which KSL Capital is part-owner); much more than just a ski area; rethinking the base lodge deck; the transformative impact of Black Bear 6; what it would take to upgrade Stevenson Express; why and how Camelback aims to improve sky-high historic turnover rates (and why that should matter to skiers); internal promotions within KSL Resorts; working with sister resort Blue Mountain; rethinking Camelback's antique lift fleet; why terrain expansion is unlikely; Camelback's baller snowmaking system; everybody hates the paid parking; and long-term plans for the Summit House.Why I thought that now was a good time for this interviewA survey of abandoned ski areas across the Poconos underscores Camelback's resilience and adaptation. Like sharks or alligators, hanging on through mass extinctions over hundreds of millions of years, Camelback has found a way to thrive even as lesser ski centers have surrendered to the elements. The 1980 edition of The White Book of Ski Areas names at least 11 mountains – Mt. Tone, Hickory Ridge, Tanglwood, Pocono Manor, Buck Hill, Timber Hill (later Alpine Mountain), Tamiment Resort Hotel, Mt. Airy, Split Rock, Mt. Heidelberg, and Hahn Mountain – within an hour of Camelback that no longer exist as organized ski areas.Camelback was larger than all of those, but it was also smarter, aggressively expanding and modernizing snowmaking, and installing a pair of detachable chairlifts in the 1990s. It offered the first window into skiing modernity in a region where the standard chairlift configuration was the slightly ridiculous double-double.Still, as recently as 10 years ago, Camelback needed a refresh. It was crowded and chaotic, sure, but it also felt dumpy and drab, with aged buildings, overtaxed parking lots, wonky access roads, long lines, and bad food. The vibe was very second-rate oceanfront boardwalk, very take-it-or-leave-it, a dour self-aware insouciance that seemed to murmur, “hey, we know this ain't the Catskills, but if they're so great why don'chya go there?”Then, in 2015, a spaceship landed. A 453-room hotel with a water park the size of Lake George, it is a ridiculous building, a monstrosity on a hill, completely out of proportion with its surroundings. It looks like something that fell off the truck on its way to Atlantic City. And yet, that hotel ignited Camelback's renaissance. In a region littered with the wrecks of 1960s heart-shaped-hottub resorts, here was something vital and modern and clean. In a redoubt of day-ski facilities, here was a ski-in-ski-out option with decent restaurants and off-the-hill entertainment for the kids. In a drive-through region that felt forgotten and tired, here was something new that people would stop for.The owners who built that monstrosity/business turbo-booster sold Camelback to KSL Capital in 2019. KSL Capital also happens to be, along with Aspen owner Henry Crown, part owner of Alterra Mountain Company. I've never really understood why KSL outsourced the operation of Camelback and, subsequently, nearby Blue Mountain, to its hotel-management outfit KSL Resorts, rather than just bungee-cording both to Alterra's attack squadron of ski resorts, which includes Palisades Tahoe, Winter Park, Mammoth, Steamboat, Sugarbush, and 14 others, including, most recently, Arapahoe Basin and Schweitzer. It was as if the Ilitch family, which owns both the Detroit Tigers and Red Wings, had drafted hockey legend Steve Yzerman and then asked him to bat clean-up at Comerica Park.While I'm still waiting on a good answer to this question even as I annoy long lines of Alterra executives and PR folks by persisting with it, KSL Resorts has started to resemble a capable ski area operator. The company dropped new six-packs onto both Camelback and nearby Blue Mountain (which it also owns), for last ski season. RFID finally arrived and it works seamlessly, and mostly eliminates the soul-crushing ticket lines by installing QR-driven kiosks. Both ski areas are now on the Ikon Pass.But there is work to do. Liftlines – particularly at Stevenson and Sunbowl, where skiers load from two sides and no one seems interested in refereeing the chaos – are borderline anarchic; carriers loaded with one, two, three guests cycle up quad chairs all day long while liftlines stretch for 20 minutes. A sense of nickeling-and-diming follows you around the resort: a seven-dollar mandatory ski check for hotel guests; bags checked for outside snacks before entering the waterpark, where food lines on a busy day stretch dozens deep; and, of course, the mandatory paid parking.Camelback's paid-parking policy is, as far as I can tell, the biggest PR miscalculation in Northeast skiing. Everyone hates it. Everyone. As you can imagine, locals write to me all the time to express their frustrations with ski areas around the country. By far the complaint I see the most is about Camelback parking (the second-most-complained about resort, in case you're wondering, is Stratton, but for reasons other than parking). It's $12 minimum to park, every day, in every lot, for everyone except season passholders, with no discount for car-pooling. There is no other ski area east of the Mississippi (that I am aware of), that does this. Very few have paid parking at all, and even the ones that do (Stowe, Mount Snow), restrict it to certain lots on certain days, include free carpooling incentives, and offer large (albeit sometimes far), free parking lot options.I am not necessarily opposed to paid parking as a concept. It has its place, particularly as a crowd-control tool on very busy days. But imagine being the only bar on a street with six bars that requires a cover charge. It's off-putting when you encounter that outlier. I imagine Camelback makes a bunch of money on parking. But I wonder how many people roll up to redeem their Ikon Pass, pay for parking that one time, and decide to never return. Based on the number of complaints I get, it's not immaterial.There will always be an element of chaos to Pennsylvania skiing. It is like the Midwest in this way, with an outsized proportion of first-timers and overly confident Kamikaze Bros and busloads of kids from all over. But a very well-managed ski area, like, for instance, Elk Mountain, an hour north of Camelback, can at least somewhat tame these herds. I sense that Camelback can do this, even if it's not necessarily consistently doing it now. It has, in KSL Resorts, a monied owner, and it has, in the Ikon Pass, a sort of gold-stamp seal-of-approval. But that membership also gives it a standard to live up to. They know that. How close are they to doing it? That was the purpose of this conversation.What I got wrongI noted that the Black Bear 6 lift had a “750/800-foot” vertical drop. The lift actually rises 667 vertical feet.I accidentally said “setting Sullivan aside,” when asking Makarsky about upgrade plans for the rest of the lift fleet. I'd meant to say, “Stevenson.” Sullivan was the name of the old high-speed quad that Black Bear 6 replaced.Why you should ski CamelbackLet's start by acknowledging that Camelback is ridiculous. This is not because it is not a good ski area, because it is a very good ski area. The pitch is excellent, the fall lines sustained, the variety appealing, the vertical drop acceptable, the lift system (disorganized riders aside), quite good. But Camelback is ridiculous because of the comically terrible skill level of 90 percent of the people who ski there, and their bunchball concentrations on a handful of narrow green runs that cut across the fall line and intersect with cross-trails in alarmingly hazardous ways. Here is a pretty typical scene:I am, in general, more interested in making fun of very good skiers than very bad ones, as the former often possess an ego and a lack of self-awareness that transforms them into caricatures of themselves. I only point out the ineptitude of the average Camelback skier because navigating them is an inescapable fact of skiing there. They yardsale. They squat mid-trail. They take off their skis and walk down the hill. I observe these things like I observe deer poop lying in the woods – without judgement or reaction. It just exists and it's there and no one can say that it isn't (yes, there are plenty of fantastic skiers in the Poconos as well, but they are vastly outnumbered and you know it).So it's not Jackson Hole. Hell, it's not even Hunter Mountain. But Camelback is one of the few ski-in, ski-out options within two hours of New York City. It is impossibly easy to get to. The Cliffhanger trail, when it's bumped up, is one of the best top-to-bottom runs in Pennsylvania. Like all these ridge ski areas, Camelback skis a lot bigger than its 166 acres. And, because it exists in a place that it shouldn't – where natural snow would rarely permit a season exceeding 10 or 15 days – Camelback is often one of the first ski areas in the Northeast to approach 100 percent open. The snowmaking is unbelievably good, the teams ungodly capable.Go on a weekday if you can. Go early if you can. Prepare to be a little frustrated with the paid parking and the lift queues. But if you let Camelback be what it is – a good mid-sized ski area in a region where no such thing should exist – rather than try to make it into something it isn't, you'll have a good day.Podcast NotesOn Blue Mountain, PennsylvaniaSince we mention Camelback's sister resort, Blue Mountain, Pennsylvania, quite a bit, here's a little overview of that hill:Owned by: KSL Capital, managed by KSL ResortsLocated in: Palmerton, PennsylvaniaYear founded: 1977Pass access:* Ikon Pass: 7 days, no blackouts* Ikon Base Plus and Ikon Base Pass: 5 days, holiday blackoutsBase elevation: 460 feetSummit elevation: 1,600 feetVertical drop: 1,140 feetSkiable Acres: 164 acresAverage annual snowfall: 33 inchesTrail count: 40 (10% expert, 35% most difficult, 15% more difficult, 40% easiest)Lift count: 12 (2 high-speed six-packs, 1 high-speed quad, 1 triple, 1 double, 7 carpets – view Lift Blog's inventory of Blue Mountain's lift fleet)On bugging Rusty about Ikon PassIt's actually kind of hilarious how frequently I used to articulate my wishes that Camelback and Blue would join Alterra and the Ikon Pass. It must have seemed ridiculous to anyone peering east over the mountains. But I carried enough conviction about this that I brought it up to former Alterra CEO Rusty Gregory in back-to-back years. I wrote a whole bunch of articles about it too. But hey, some of us fight for rainforests and human rights and cancer vaccines, and some of us stand on the plains, wrapped in wolf furs and banging our shields until The System bows to our demands of five or seven days on the Ikon Pass at Camelback and Blue Mountain, depending upon your price point.On Ikon Pass reservationsIkon Pass reservations are poorly communicated, hard to find and execute, and not actually real. But the ski areas that “require” them for the 2023-24 ski season are Aspen Snowmass (all four mountains), Jackson Hole, Deer Valley, Big Sky, The Summit at Snoqualmie, Loon, and Windham. If you're not aware of this requirement or they're “sold out,” you'll be able to skate right through the RFID gates without issue. You may receive a tisk-tisk email afterward. You may even lose your pass (I'm told). Either way, it's a broken system in need of a technology solution both for the consumer (easy reservations directly on an Ikon app, rather than through the partner resort's website), and the resort (RFID technology that recognizes the lack of a reservation and prevents the skier from accessing the lift).On Ikon Pass Base season pass add-onsWe discuss the potential for Camelback 2024-25 season passholders to be able to add a discounted Ikon Base Pass onto their purchase. Most, but not all, non-Alterra-owned Ikon Pass partner mountains offered this option for the 2023-24 ski season. A non-exhaustive inventory that I conducted in September found the discount offered for season passes at Sugarloaf, Sunday River, Loon, Killington, Windham, Aspen, Big Sky, Taos, Alta, Snowbasin, Snowbird, Brighton, Jackson Hole, Sun Valley, Mt. Bachelor, and Boyne Mountain. Early-bird prices for those passes ranged from as low as $895 at Boyne Mountain to $2,890 for Deer Valley. Camelback's 2023-24 season pass debuted at just $649. Alterra requires partner passes to meet certain parameters, including a minimum price, in order to qualify passholders for the discounted Base pass. A simple fix here would be to offer a premium “Pennsylvania Pass” that's good for unlimited access at both Camelback and Blue, and that's priced at the current add-on rate ($849), to open access to the discounted Ikon Base for passholders.On conglomerates doing shared passesIn November, I published an analysis of every U.S.-based entity that owns or operates two or more ski areas. I've continued to revise my list, and I currently count 26 such operators. All but eight of them – Powdr, Fairbank Group, the Schoonover Family, the Murdock Family, Snow Partners, Omni Hotels, the Drake Family, and KSL Capital either offer a season pass that accesses all of their properties, or builds limited amounts of cross-mountain reciprocity into top-tier season passes. The robots aren't cooperating with me right now, but you can view the most current list here.On KSL ResortsKSL Resorts' property list looks more like a destination menu for deciding honeymooners than a company that happens to run two ski areas in the Pennsylvania Poconos. Mauritius, Fiji, The Maldives, Maui, Thailand… Tannersville, PA. It feels like a trap for the robots, who in their combing of our digital existence to piece together the workings of the human psyche, will simply short out when attempting to identify the parallels between the Outrigger Reef Waikiki Beach Resort and Camelback.On ski investment in the PoconosPoconos ski areas, once backwaters, have rapidly modernized over the past decade. As I wrote in 2022:Montage, Camelback, and Elk all made the expensive investment in RFID ticketing last offseason. Camelback and Blue are each getting brand-new six-packs this summer. Vail is clear-cutting its Poconos lift museum and dropping a total of five new fixed-grip quads across Jack Frost and Big Boulder (replacing a total of nine existing lifts). All of them are constantly upgrading their snowmaking plants.On Camelback's ownership historyFor the past 20 years, Camelback has mostly been owned by a series of uninteresting Investcos and property-management firms. But the ski area's founder, Jim Moore, was an interesting fellow. From his July 22, 2006 Pocono Record obituary:James "Jim" Moore, co-founder of Camelback Ski Area, died Thursday at age 90 at his home — at Camelback.Moore, a Kentucky-born, Harvard-trained tax attorney who began a lifelong love of skiing when he went to boarding school in Switzerland as a teenager, served as Camelback's president and CEO from 1963, when it was founded, to 1986."Jim Moore was a great man and an important part of the history of the Poconos," said Sam Newman, who succeeded Moore as Camelback's president. "He was a guiding force behind the building of Camelback."In 1958, Moore was a partner in the prominent Philadelphia law firm Pepper, Hamilton and Scheetz.He joined a small group of investors who partnered with East Stroudsburg brothers Alex and Charles Bensinger and others to turn the quaint Big Pocono Ski Area — open on weekends when there was enough natural snow — into Camelback Ski Area.Camelback developed one of the most advanced snowmaking systems in the country and diversified into a year-round destination for family recreation."He was one of the first people to use snowmaking," said Kathleen Marozzi, Moore's daughter. "It had never been done in the Poconos before. ... I remember the first year we opened we had no snow on the mountain."Marozzi said her father wanted to develop Camelback as a New England-type ski resort, with winding, scenic trails."He wanted a very pretty ski area," she said. "I remember when the mountain had nothing but trees on it; it had no trails.I also managed to find a circa 1951 trailmap of Big Pocono ski area on skimap.org:On Rival Racer at CamelbeachHere's a good overview of the “Rival Racer” waterslide that Makarsky mentions in our conversation:On the Stevenson ExpressHopefully KSL Resorts replaces Stevenson with another six-pack, like they did with Sullivan, and hopefully they can reconfigure it to load from one side (like Doppelmayr just did with Barker at Sunday River). Multi-directional loading is just the worst – the skiers don't know what to do with it, and you end up with a lot of half-empty chairs when no one is managing the line, which seems to be the case more often than not at Camelback.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 11/100 in 2024, and number 511 since launching on Oct. 13, 2019. 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Become a Premium Subscriber and Support the Ski Moms for $3/monthIn this episode we meet Annie Kao and Darcie Renn of Alterra Mountain Company. Annie is the Vice President of Social Responsibility and Darcie Renn is the Vice President of Sustainability. Alterra Mountain Company owns the Ikon Pass and a wide portfolio of ski destinations across the US and Canada. We learn about Annie and Darcie's career path that led them to their roles at Alterra. They share the focus and goals of their teams that include carbon reduction,renewable energy and much more. Read the full impact report here. We talk about ways guests can play a role in a more sustainable future when visiting the mountains, whether that be refillable water bottles or taking shuttles and carpooling.Darcie tells us about the Mountain Collaboration for Climate Action which includes four largest ski companies in North America, Alterra Mountain Company, Boyne Resorts, POWDR Corp, and Vail Resorts working together to collaborate on climate and sustainability. We loved learning about how we as ski moms can help by voicing our support for forward stance initiatives and by doing small things every day. Keep up with the Latest from Alterra Mountain CompanyWebsite: https://www.alterramtn.co/Social Responsibility: https://www.alterramtn.co/social-responsibilitySave 20% off your Skida orders https://skida.com/discount/SKIMOMS20Skida is committed to local production, limited edition products, and a fresh perspective.Each season Skida delights old and new brand fans with whimsical prints for everyone in the family (including dogs!). Practical and pretty, layering on Skida pieces for your winter adventures feels like bringing along a friend. Head to the Ski Moms Merch shop here. As always, 10% of proceeds go to support the Share Winter Foundation. SHOP IKSPLORFrom infants to grown-ups, Iksplor crafts their layers from premium 100% merino wool. Ski Moms members can save 10% off with code: SKIMOM on the Iksplor website. Discover why every adventure feels better when wrapped in the comfort of Iksplor.Support the showKeep up with the Latest from the Ski Moms!Website: www.skimomsfun.comSki Moms Discount Page: https://skimomsfun.com/discountsSki Moms Ski Rental HomesJoin the 10,000+ Ski Moms Facebook GroupInstagram: https://instagram.com/skimomsfun Send us an email and let us know what guests and topics you'd like to hear next! Sarah@skimomsfun.comNicole@skimomsfun.com

This podcast hit paid subscribers' inboxes on Jan. 16. It dropped for free subscribers on Jan. 23. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoTroy Nedved, General Manager of Big Sky, MontanaRecorded onJanuary 11, 2024About Big SkyClick here for a mountain stats overviewOwned by: Boyne ResortsLocated in: Big Sky, MontanaYear founded: 1973Pass affiliations:* 7 days, no blackouts on Ikon Pass (reservations required)* 5 days, holiday blackouts on Ikon Base and Ikon Base Plus Pass (reservations required)* 2 days, no blackouts on Mountain Collective (reservations required)Reciprocal partners: Top-tier Big Sky season passes include three days each at Boyne's other nine ski areas: Brighton, Summit at Snoqualmie, Cypress, Boyne Mountain, The Highlands, Loon Mountain, Sunday River, Pleasant Mountain, and Sugarloaf.Closest neighboring ski areas: Yellowstone Club (ski-to connection); Bear Canyon (private ski area for Mount Ellis Academy – 1:20); Bridger Bowl (1:30)Base elevation: 6,800 feet at Madison BaseSummit elevation: 11,166 feetVertical drop: 4,350 feetSkiable Acres: 5,850Average annual snowfall: 400-plus inchesTrail count: 300 (18% expert, 35% advanced, 25% intermediate, 22% beginner)Terrain parks: 6Lift count: 38 (1 75-passenger tram, 1 high-speed eight-pack, 3 high-speed six-packs, 4 high-speed quads, 3 fixed-grip quads, 9 triples, 5 doubles, 3 platters, 1 ropetow, 8 carpet lifts – Big Sky also recently announced a second eight-pack, to replace the Six Shooter six-pack, next year; and a new, two-stage gondola, which will replace the Explorer double chair for the 2025-26 ski season – View Lift Blog's inventory of Big Sky's lift fleet.)View vintage Big Sky trailmaps on skimap.org.Why I interviewed himBig Sky is the closest thing American skiing has to the ever-stacking ski circuses of British Columbia. While most of our western giants labor through Forest Service approvals for every new snowgun and trail sign, BC transforms Revelstoke and Kicking Horse and Sun Peaks into three of the largest ski resorts on the continent in under two decades. These are policy decisions, differences in government and public philosophies of how to use our shared land. And that's fine. U.S. America does everything in the most difficult way possible, and there's no reason to believe that ski resort development would be any different.Except in a few places in the West, it is different. Deer Valley and Park City and Schweitzer sit entirely (or mostly), on private land. New project approvals lie with local entities. Sometimes, locals frustrate ski areas' ambitions, as is the case in Park City, which cannot, at the moment, even execute simple lift replacements. But the absence of a federal overlord is working just fine at Big Sky, where the mountain has evolved from Really Good to Damn Is This Real in less time than it took Aspen to secure approvals for its 153-acre Hero's expansion.Boyne has pulled similar stunts at its similarly situated resorts across the country: Boyne Mountain and The Highlands in Michigan and Sunday River in Maine, each of them transforming in Hollywood montage-scene fashion. Progress has lagged more at Brighton and Alpental, both of which sit at least partly on Forest Service land (though change has been rapid at Loon Mountain in New Hampshire, whose land is a public-private hybrid). But the evolution at Big Sky has been particularly comprehensive. And, because of the ski area's inherent drama and prominence, compelling. It's America's look-what-we-can-do-if-we-can-just-do mountain. The on-mountain product is better for skiers and better for skiing, a modern mountain that eases chokepoints and upgrades facilities and spreads everyone around.Winter Park, seated on Forest Service land, owned by the City of Denver, and operated by Alterra Mountain Company, outlined an ambitious master development plan in 2005 (when Intrawest ran the ski area). Proposed projects included a three-stage gondola connecting the town of Winter Park with the ski area's base village, a massive intermediate-focused expansion onto Vasquez Ridge, and a new mid-mountain beginner area. Nearly 20 years later, none of it exists. Winter Park did execute some upgrades in the meantime, building a bunch of six-packs and adding lift redundancy and access to the high alpine. But the mountain's seven lift upgrades in 19 years are underwhelming compared to the 17 such projects that have remade Big Sky over that same time period. Winter Park has no lack of resources, skier attention, or administrative will, but its plans stall anyway, and it's no mystery why.I write more about Big Sky than I do about other large North American ski resorts because there is more happening at Big Sky than at any other large North American ski resort. That is partly luck and partly institutional momentum and partly a unique historical collision of macroeconomic, cultural, and technological factors that favor construction and evolution of what a ski resort is and can be. And, certainly, U.S. ski resorts build big projects on Forest Service land every single year. But Boyne and Big Sky, operating outside of the rulebooks hemming in their competitors, are getting to the future a hell of a lot faster than anyone else.What we talked aboutYes a second eight-pack is coming to Big Sky; why the resort is replacing the 20-year-old Six Shooter lift; potential future Headwaters lift upgrades; why the resort will replace Six Shooter before adding a second lift out of the Madison base; what will happen to Six Shooter and why it likely won't land elsewhere in Boyne's portfolio; the logic of selling, rather than scrapping, lifts to competitors; adjusting eight-packs for U.S. Americans; automated chairlift safety bars; what happened when the old Ramcharger quad moved to Shedhorn; what's up with the patrol sled marooned in a tree off Shedhorn?; the philosophy of naming lifts; why we won't see the Taco Bell tram anytime soon (or ever); the One & Only gondola; Big Sky's huge fleet of real estate lifts; how the new tram changed Big Sky; metering traffic up the Lone Peak tram; the tram's shift from pay-per-day to pay-per-ride; a double carpet; that new double-blue-square rating on the trailmap; Black Hills skiing at Terry Peak and Deer Mountain; working in Yellowstone; river kayaking culture; revisiting the coming out-of-base gondola; should Swifty have been an eight-pack?; on-mountain employee housing; Big Sky 2025; what does the resort that's already upgraded everything upgrade next?; potential future lift upgrades; and the Ikon Pass.Why I thought that now was a good time for this interviewI didn't plan to record two Big Sky podcasts in two months. I prefer to spread my attention across mountains and across regions and across companies, as most of you know. This podcast was scheduled for early December, after an anticipated Thanksgiving-week tram opening. But then the tram was delayed, and as it happened I was able to attend the grand opening on Dec. 19. I recorded a podcast there, with Nedved and past Storm Skiing Podcast guests Taylor Middleton (Big Sky president) and Stephen Kircher (Boyne Resorts CEO).But Nedved and I kept this conversation on the calendar, pushing it into January. It's a good thing. Because no sooner had Big Sky opened its spectacular new tram than it announced yet another spectacular new lift: a second eight-pack chair, to replace a six-pack that is exactly 21 years old.There's a sort of willful showiness to such projects. Who, in America, can even afford a six-person chairlift, let alone have the resources to tag such a machine for the rubbish bin? And then replace it with a lift so spectacular that its ornamentation exceeds that of your six-year-old Ramcharger eight-seater, still dazzling on the other side of the mountain?When Vail built 18 new lifts in 2022, the projects ended up as all function, no form. They were effective, and well-placed, but the lifts are just lifts. Boyne Resorts, which, while a quarter the size of Vail, has built dozens of new lifts over the past decade, is building more than just people-movers. Its lifts are experiences, housed in ski shrines, buildings festooned in speakers and screens, the carriers descending like coaster trains at Six Flags, bubbles and heaters and sportscar seats and conveyors, a spectacle you might ride even if skiing were not attached at the end.American skiing will always have room for throwbacks and minimalism, just as American cuisine will always have room for Taco Bell and small-town diners. Most Montana ski areas are fixed-grip and funky – Snowbowl and Bridger and Great Divide and Discovery and Lost Trail and Maverick and Turner. Big Sky's opportunity was, at one time, to be a bigger, funkier version of these big, funky ski areas. But its opportunity today is to be the not-Colorado, not-Utah alt destination for skiers seeking comfort sans megacrowds. The mountain is fulfilling that mission, at a speed that is almost impossible to believe. Which is why we keep going back there, over and over again.What I got wrongI said several times that the Six Shooter lift was “only 20 years old.” In fact, Moonlight installed the lift in 2003, making the machine legal drinking age.Why you should ski Big SkyThe approach is part of the experience, always. Some ski areas smash the viewshed with bandoliers of steepshots slicing across the ridge. From miles down the highway you say whoa. Killington or Hunter or Red Lodge. Others hide. Even from the parking lot you see only suggestions of skiing. Caberfae in Michigan is like this, enormous trees mask its runs and its peaks. Mad River Glen erupts skyward but its ragged clandestine trail network resembles nothing else in the East and you wonder where it is. Unfolding, then, as you explore. Even vast Heavenly, from the gondola base, is invisible.Big Sky, alone among American ski areas, inspires awe on the approach. Turn west up 64 from 191 and Lone Peak commands the horizon. This place is not like other places you realize. On the long road up you pass the spiderwebbing trails off the Lone Moose and Thunder Wolf lifts and still that summit towers in the distance. There is a way to get up there and a way to ski down but from below it's all invisible. All you can see is snow and rocks and avy chutes flushed out over millennia.That's the marquee and that's the post: I'm here. But Lone Peak, with its triple black diamonds and sign-in sheets and muscled exposure, is not for mortal hot laps. Go up, yes. Ski down, yes. But then explore. Because staple Keystone to Breck and you have roughly one Big Sky.Humans cluster. Even in vast spaces. Or perhaps especially so. The cut trails below Ramcharger and Swifty swarm like train stations. But break away from the salmon run, into the trees or the bowl or the gnarled runs below the liftlines, and emerge into a different world. Everywhere, empty lifts, empty glades, endless crags and crannies. Greens and blues that roll for miles. Beyond every chairlift, another chairlift. Stacked like bonus levels are what feel like mini ski areas existing for you alone. An empty endless. A skiing fantasyland.Podcast NotesOn Uncle Dan's CookiesFear not: this little shack seated beside the Six Shooter lift is not going anywhere:On Moonlight Basin and Spanish PeaksLike the largest (Park City) and second-largest (Palisades Tahoe) ski areas in America, Big Sky is the stapled-together remains of several former operations. Unlike those two giants, which connected two distinct ski areas with gondolas (Park City and Canyons; Squaw Valley and Alpine Meadows), seamless ski connections existed between the former Spanish Peaks terrain, on the ski area's far southern end, and the former Moonlight Basin, on the northern end. The circa 2010 trailmaps called out access points between each of the bookend resorts and Big Sky, which you could ski with upgraded lift tickets:Big Sky purchased the properties in 2013, a few years after this happened (per the Bozeman Daily Chronicle):Moonlight Basin, meanwhile, got into trouble after borrowing $100 million from Lehman Brothers in September 2007, with the 7,800-acre resort, its ski lifts, condos, spa and a Jack Nicklaus-designed golf course put up as collateral, according to foreclosure records filed in Madison County.That loan came due in September 2008, according to the papers filed by Lehman, and Moonlight defaulted. Lehman itself went bankrupt in September 2008 and blamed its troubles on a collapse in the real estate market that left it upside down.An outfit called Crossharbor Capital Partners, which purchased and still owns the neighboring Yellowstone Club, eventually joined forces with Big Sky to buy Moonlight and Spanish Peaks (Crossharbor is no longer a partner). Now, just imagine tacking the 2,900-acre Yellowstone Club onto Big Sky's current footprint (which you can in fact do if you're a Yellowstone Club member):On the sled chilling in the tree off ShedhornYes, there's a patrol sled lodged in a tree off the Shedhorn high-speed quad. Here's a pic I snagged from the lift last spring:Explore Big Sky last year recounted the avalanche that deposited the sled there:“In Big Sky and around Montana, ['96 and '97] has never been topped in terms of snowfall,” [veteran Big Sky ski patroller Mike] Buotte said. Unfortunately, a “killer ice layer on the bottom of the snowpack” caused problems in the tram's second season. On Christmas Day, 1996, a patroller died in an explosive accident near the summit of Lone Mountain. Buotte says it was traumatic for the entire team.The next morning, patrol triggered a “wall-to-wall” avalanche across Lenin and the Dictator Chutes. The slide infamously took out the Shedhorn chairlift, leaving scars still visible today. Buotte and another patroller were caught in that avalanche. Miraculously, they both stopped. Had they “taken the ride,” Buotte is confident they would not have survived.“That second year, the reality of what's going on really hit us,” Buotte said. “And it was not fun and games. It was pretty dark, frankly. That's when it got very real for the organization and for me. The industry changed; avalanche training changed. We had to up our game. It was a new paradigm.”Buotte said patrol changed the Lenin route's design—adding more separation in time and space—and applied the same learning to other routes. Mitigation work is inherently dangerous, but Buotte believes the close call helped emphasize the importance of route structure to reduce risk.Here's Boutte recalling the incident:On the Ski the Sky loopBig Sky gamified a version of their trailmap to help skiers understand that there's more to the mountain than Ramcharger and Swifty:On the bigness of Big SkyNedved points out that several major U.S. destination ski areas total less than half Big Sky's 5,850 acres. That would be 2,950 acres, which is, indeed, more than Breckenridge (2,908 acres), Schweitzer (2,900), Alta (2,614), Crystal (2,600), Snowbird (2,500), Jackson Hole (2,500), Copper Mountain (2,465), Beaver Creek (2,082), Sun Valley (2,054), Deer Valley (2,026), or Telluride (2,000).On the One & Only resort and brandWe discuss the One & Only resort company, which is building a super-luxe facility that they will connect to the Madison base with a D-line gondola. Which is an insane investment for a transportation lift. As far as I can tell, this will be the company's first facility in the United States. Here's a list of their existing properties.On the Big Sky TramI won't break down the new Lone Peak tram here, because I just did that a month ago.On the Black HillsSouth Dakota's Black Hills, where Nedved grew up, are likely not what most Americans envision when they think of South Dakota. It's a gorgeous, mountainous region that is home to Mount Rushmore, the Crazy Horse monument, and 7,244-foot Black Elk Peak (formerly Harney Peak), the highest point in the United States east of the Rockies. This is a tourist bureau video, but it will make you say wait Brah where are all the cornfields?The Black Hills are home to two ski areas. The first it Terry Peak, an 1,100-footer with three high-speed quads that is an Indy Pass OG:The second is Deer Mountain, which disappeared for around six years before an outfit called Keating Resources bought the joint last year and announced they would bring it back as a private ski area for on-mountain homeowners. They planned a large terrain reduction to accommodate more housing. I put this revised trailmap together last year based upon a conversation with the organization's president, Alec Keating:The intention, Keating told me in July, was to re-open the East Side (top of the map above), for this ski season, and the West side (bottom portion) in 2025. I've yet to see evidence of the ski area having opened, however.On Troy the athleteWe talk a bit about Nedved's kayaking adventures, but that barely touches on his action-sports resume. From a 2019 Explore Big Sky profile:Nedved lived in a teepee in Gardiner for two years down on the banks of the Yellowstone River across from the Yellowstone Raft Company, where he developed world-class abilities as a kayaker.“The culture around rafting and kayaking is pretty heavy and I connected with some of the folks around there that were pretty into it. That was the start of that,” Nedved said of his early days in the park. “My Yellowstone days, I spent all my time when I was not working on the water.” And even when he was working, and someone needed to brave a stretch of Class V rapids for a rescue mission or body recovery, he was the one for the job.When Teton Gravity Research started making kayak movies, Nedved and his friends got the call as well. “We were pioneering lines that had never been done before: in Costa Rica and Nepal, but also stretches of river in Montana in the Crazy Mountains of Big Timber Creek and lots of runs in Beartooths that had never been floated,” Nedved recounted.“We spent a lot of time looking at maps, hiking around the mountains, finding stuff that was runnable versus not. It was a stage of kayaking community in Montana that we got started. Now the next generation of these kids is blowing my mind—doing things that we didn't even think was possible.”Nedved is an athlete's athlete. “I love competing in just about anything. When I was first in Montana, I found out about Powder 8s at Bridger Bowl. It was a cool event and we got into it,” he said in a typically modest way. “It was just another thing to hone your skills as a ski instructor and a skiing professional.”Nedved has since won the national Powder 8 competition five times and competed on ESPN at the highest level of the niche sport in the Powder 8 World Championships held at Mike Wiegele's heliskiing operation in Canada. Even some twenty years later, he is still finding podiums in the aesthetically appealing alpine events with longtime partner Nick Herrin, currently the CEO of the Professional Ski Instructors of America. Nedved credits his year-round athletic pursuits for what keeps him in the condition to still make perfect turns.Sadly, I was unable to locate any videos of Nedved kayaking or Powder 8ing.On employee housing at Big Sky and Winter ParkBig Sky has built an incredible volume of employee housing (more than 1,000 beds in the Mountain Village alone). The most impressive may be the Levinski complex: fully furnished, energy-efficient buildings situated within walking distance of the lifts.Big mountain skiing, wracked and wrecked by traffic and mountain-town housing shortages, desperately needs more of this sort of investment, as I wrote last week after Winter Park opened a similarly situated project.On Big Sky 2025Big Sky 2025 will, in substance, wrap when the new two-stage, out-of-base gondola opens next year. Here's the current iteration of the plan. You can see how much it differs from the version outlined in 2016 in this contemporary Lift Blog post.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 2/100 in 2024, and number 502 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on Nov. 14. It dropped for free subscribers on Nov. 21. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoJim Vick, General Manager of Lutsen Mountains, MinnesotaRecorded onOctober 30, 2023About Lutsen MountainsClick here for a mountain stats overviewOwned by: Midwest Family Ski ResortsLocated in: Lutsen, MinnesotaYear founded: 1948Pass affiliations:* Legendary Gold Pass – unlimited access, no blackouts* Legendary Silver Pass – unlimited with 12 holiday and peak Saturday blackouts* Legendary Bronze Pass – unlimited weekdays with three Christmas week blackouts* Indy Pass – 2 days with 24 holiday and Saturday blackouts* Indy Plus Pass – 2 days with no blackoutsClosest neighboring ski areas: Chester Bowl (1:44), Loch Lomond (1:48), Spirit Mountain (1:54), Giants Ridge (1:57), Mt. Baldy (2:11)Base elevation: 800 feetSummit elevation: 1,688 feetVertical drop: 1,088 feet (825 feet lift-served)Skiable Acres: 1,000Average annual snowfall: 120 inchesTrail count: 95 (10% expert, 25% most difficult, 47% more difficult, 18% easiest)Lift count: 7 (1 eight-passenger gondola, 2 high-speed six-packs, 3 double chairs, 1 carpet)View historic Lutsen Mountains trailmaps on skimap.org.Why I interviewed himI often claim that Vail and Alterra have failed to appreciate Midwest skiing. I realize that this can be confusing. Vail Resorts owns 10 ski areas from Missouri to Ohio. Alterra's Ikon Pass includes a small but meaningful presence in Northern Michigan. What the hell am I talking about here?Lutsen, while a regional standout and outlier, illuminates each company's blind spots. In 2018, the newly formed Alterra Mountain Company looted the motley M.A.X. Pass roster for its best specimens, adding them to its Ikon Pass. Formed partly from the ashes of Intrawest, Alterra kept all of their own mountains and cherry-picked the best of Boyne and Powdr, leaving off Boyne's Michigan mountains, Brighton, Summit at Snoqualmie, and Cypress (which Ikon later added); and Powdr's Boreal, Lee Canyon, Pico, and Bachelor (Pico and Bachelor eventually made the team). Alterra also added Solitude and Crystal after purchasing them later in 2018, and, over time, Windham and Alyeska. Vail bought Triple Peaks (Crested Butte, Okemo, Sunapee), later that year, and added Resorts of the Canadian Rockies to its Epic Pass. But that left quite a few orphans, including Lutsen and sister mountain Granite Peak, which eventually joined the Indy Pass (which didn't debut until 2019).All of which is technocratic background to set up this question: what the hell was Alterra thinking? In Lutsen and Granite Peak, Alterra had, ready to snatch, two of the largest, most well-cared-for, most built-up resorts between Vermont and Colorado. Midwest Family Ski Resorts CEO Charles Skinner is one of the most aggressive and capable ski area operators anywhere. These mountains, with their 700-plus-foot vertical drops, high-speed lifts, endless glade networks, and varied terrain deliver a big-mountain experience that has more in common with a mid-sized New England ski area than anything within several hundred miles in any direction. It's like someone in a Colorado boardroom and a stack of spreadsheets didn't bother looking past the ZIP Codes when deciding what to keep and what to discard.This is one of the great miscalculations in the story of skiing's shift to multimountain pass hegemony. By overlooking Lutsen Mountains and Granite Peak in its earliest days, Alterra missed an opportunity to snatch enormous volumes of Ikon Pass sales across the Upper Midwest. Any Twin Cities skier (and there are a lot of them), would easily be able to calculate the value of an Ikon Pass that could deliver 10 or 14 days between Skinner's two resorts, and additional days on that mid-winter western run. By dismissing the region, Alterra also enabled the rise of the Indy Pass, now the only viable national multi-mountain pass product for the Midwestern skier outside of Michigan's Lower Peninsula. These sorts of regional destinations, while not as “iconic” as, say, Revelstoke, move passes; the sort of resort-hopping skier who is attracted to a multi-mountain pass is going to want to ski near home as much as they want to fly across the country.Which is a formula Vail Resorts, to its credit, figured out a long time ago. Which brings us back to those 10 Midwestern ski areas hanging off the Epic Pass attendance sheet. Vail has, indeed, grasped the utility of the Midwestern, city-adjacent day-ski area, and all 10 of its resorts fit neatly into that template: 75 chairlifts on 75 vertical feet with four trees seated within 10 miles of a city center. But here's what they missed: outside of school groups; Park Brahs who like to Park Out, Brah; and little kids, these ski areas hold little appeal even to Midwesterners. That they are busy beyond comprehension at all times underscores, rather than refutes, that point – something simulating a big-mountain experience, rather than a street riot, is what the frequent Midwest skier seeks.For that, you have to flee the cities. Go north, find something in the 400- to 600-foot vertical range, something with glades and nooks and natural snow. Places like Caberfae, Crystal Mountain, Nub's Nob, and Shanty Creek in Michigan; Cascade, Devil's Head, and Whitecap, Wisconsin; Giants Ridge and Spirit Mountain, Minnesota. Lutsen is the best of all of these, a sprawler with every kind of terrain flung across its hundreds of acres. A major ski area. A true resort. A Midwestern dream.Vick and I discuss the Ikon snub in the podcast. It's weird. And while Alterra, five years later, is clearly doing just fine, its early decision to deliberately exclude itself from one of the world's great ski regions is as mystifying a strategic choice as I've seen any ski company make. Vail, perhaps, understands the Midwest resort's true potential, but never found one it could close on – there aren't that many of them, and they aren't often for sale. Perhaps they dropped a blank check on Skinner's desk, and he promptly deposited it into the nearest trashcan.All of which is a long way of saying this: Lutsen is the best conventional ski area in the Midwest (monster ungroomed Mount Bohemia is going to hold more appeal for a certain sort of expert skier), and one of the most consistently excellent ski operations in America. Its existence ought to legitimize the region to national operators too bent on dismissing it. Someday, they will understand that. And after listening to this podcast, I hope that you will, too.What we talked aboutWhy Lutsen never makes snow in October; Minnesota as early-season operator; the new Raptor Express six-pack; why the Bridge double is intact but retiring from winter operations; why Lutsen removed the 10th Mountain triple; why so many Riblet chairs are still operating; why Moose Return trail will be closed indefinitely; potential new lower-mountain trails on Eagle Mountain; an updated season-opening plan; how lake-effect snow impacts the west side of Lake Superior; how the Raptor lift may impact potential May operations; fire destroys Papa Charlie's; how it could have been worse; rebuilding the restaurant; Lutsen's long evolution from backwater to regional leader and legit western alternative; the Skinner family's aggressive operating philosophy; the history of Lutsen's gondola, the only such machine in Midwest skiing; Lutsen's ambitious but stalled masterplan; potential Ullr and Mystery mountain chairlift upgrades; “the list of what skiers want is long”; why Lutsen switched to a multi-mountain season pass with Granite Peak and Snowriver; and “if we would have been invited into the Ikon at the start, we would have jumped on that.”Why I thought that now was a good time for this interviewFor all my gushing above, Lutsen isn't perfect. While Granite Peak has planted three high-speed lifts on the bump in the past 20 years, Lutsen has still largely been reliant on a fleet of antique Riblets, plus a sixer that landed a decade ago and the Midwest's only gondola, a glimmering eight-passenger Doppelmayr machine installed in 2015. While a fixed-grip foundation isn't particularly abnormal for the Midwest, which is home to probably the largest collection of antique chairlifts on the planet, it's off-brand for burnished Midwest Family Ski Resorts.Enter, this year, Lutsen's second six-pack, Raptor Express, which replaces both the 10th Mountain triple (removed), and the Bridge double (demoted to summer-only use). This new lift, running approximately 600 vertical feet parallel to Bridge, will (sort of; more below), smooth out the janky connection from Moose back to Eagle. And while the loss of 10th Mountain will mean 300 vertical feet of rambling below the steep upper-mountain shots, Raptor is a welcome upgrade that will help Lutsen keep up with the Boynes.However, even as this summer moved the mountain ahead with the Raptor installation, a storm demolished a skier bridge over the river on Moose Return, carving a several-hundred-foot-wide, unbridgeable (at least in the short term), gap across the trail. Which means that skiers will have to connect back to Eagle via gondola, somewhat dampening Raptor's expected impact. That's too bad, and Vick and I talk extensively about what that means for skiers this coming winter.The final big timely piece of this interview is the abrupt cancellation of Lutsen's massive proposed terrain expansion, which would have more than doubled the ski area's size with new terrain on Moose and Eagle mountains. Here's what they were hoping to do with Moose:And Eagle:Over the summer, Lutsen withdrew the plan, and Superior National Forest Supervisor Thomas Hall recommended a “no action” alternative, citing “irreversible damage” to mature white cedar and sugar maple stands, displacement of backcountry skiers, negative impacts to the 300-mile-long Superior hiking trail, objections from Native American communities, and water-quality concerns. Lutsen had until Oct. 10 to file an objection to the decision, and they did. What happens now? we discuss that.Questions I wish I'd askedIt may have been worth getting into the difference between Lutsen's stated lift-served vertical (825 feet), and overall vertical (1,088 feet). But it wasn't really necessary, as I asked the same question of Midwest Family Ski Resorts CEO Charles Skinner two years ago. He explains the disparity at the 25:39 mark:What I got wrongI said that Boyne Mountain runs the Hemlock double chair instead of the Mountain Express six-pack for summer operations. That is not entirely true, as Mountain Express sometimes runs, as does the new Disciples 8 chair on the far side of the mountain's Sky Bridge.I referred to Midwest Family Ski Resorts CEO Charles Skinner as “Charles Skinner Jr.” He is in fact Charles Skinner IV.Why you should ski Lutsen MountainsOne of the most unexpected recurring messages I receive from Storm readers floats out of the West. Dedicated skiers of the big-mountain, big-snow kingdoms of the Rockies, they'd never thought much about skiing east of the Continental Divide. But now they're curious. All these profiles of New England girth and history, Midwest backwater bumps, and Great Lakes snowtrains have them angling for a quirky adventure, for novelty and, perhaps, a less-stressful version of skiing. These folks are a minority. Most Western skiers wear their big-mountain chauvinism as a badge of stupid pride. Which I understand. But they are missing a version of skiing that is heartier, grittier, and more human than the version that swarms from the western skies.So, to those few who peek east over the fortress walls and consider the great rolling beyond, I tell you this: go to Lutsen. If you're only going to ski the Midwest once, and only in a limited way, this is one of the few must-experience stops. Lutsen and Bohemia. Mix and match the rest. But these two are truly singular.To the rest of you, well: Midwest Family's stated goal is to beef up its resorts so that they're an acceptable substitute for a western vacation. Lutsen's website even hosts a page comparing the cost of a five-day trip there and to Breckenridge:Sure, that's slightly exaggerated, and yes, Breck crushes Lutsen in every on-mountain statistical category, from skiable acreage to vertical drop to average annual snowfall. But 800 vertical feet is about what an average skier can manage in one go anyway. And Lutsen really does give you a bigger-mountain feel than anything for a thousand miles in either direction (except, as always, the Bohemia exception). And when you board that gondy and swing up the cliffs toward Moose Mountain, you're going to wonder where, exactly, you've been transported to. Because it sure as hell doesn't look like Minnesota.Podcast NotesOn Midwest Family Ski ResortsMidwest Family Ski Resorts now owns four ski areas (Snowriver, Michigan is one resort with two side-by-side ski areas). Here's an overview:On the loss of Moose ReturnA small but significant change will disrupt skiing at Lutsen Mountains this winter: the destruction of the skier bridge at the bottom of the Moose Return trail that crosses the Poplar River, providing direct ski access from Moose to Eagle mountains. Vick details why this presents an unfixable obstacle in the podcast, but you can see that Lutsen removed the trail from its updated 2023-24 map:On the Stowe gondola I referencedI briefly referenced Stowe's gondola as a potential model for traversing the newly re-gapped Moose Return run. The resort is home to two gondolas – the 2,100-vertical-foot, 7,664-foot-long, eight-passenger Mansfield Gondola; and the 1,454-foot-long, six-passenger Over Easy Gondola, which moves between the Mansfield and Spruce bases. It is the latter that I'm referring to in the podcast: On Mt. FrontenacVick mentions that his first job was at Mt. Frontenac, a now-lost 420-vertical-foot ski area in Minnesota. Here was a circa 2000 trailmap:Apparently a local group purchased the ski area and converted it into a golf course. Boo.On the evolution of LutsenThe Skinners have been involved with Lutsen since the early 1980s. Here's a circa 1982 trailmap, which underscores the mountain's massive evolution over the decades:On the evolution of Granite PeakWhen Charles Skinner purchased Granite Peak, then known as Rib Mountain, it was a nubby little backwater, with neglected infrastructure and a miniscule footprint:And here it is today, a mile-wide broadside running three high-speed chairlifts:An absolutely stunning transformation.On Charles Skinner IIISkinner's 2021 Star Tribune obituary summarized his contributions to Lutsen and to skiing:Charles Mather Skinner III passed away on June 17th at the age of 87 in his new home in Red Wing, MN. …Charles was born in St. Louis, MO on August 30, 1933, to Eleanor Whiting Skinner and Charles Mather Skinner II. He grew up near Lake Harriet in Minneapolis where he loved racing sailboats during the summer and snow sliding adventures in the winter.At the age of 17, he joined the United States Navy and fought in the Korean War as a navigator aboard dive bombers. After his service, he returned home to Minnesota where he graduated from the University of Minnesota Law School, served on the law review, and began practicing law in Grand Rapids, MN.In 1962, he led the formation of Sugar Hills Ski and purchased Sugar Lake (Otis) Resort in Grand Rapids, MN. For 20 years, Charles pioneer-ed snowmaking inventions, collaborated with other Midwest ski area owners to build a golden age for Midwest ski areas, and advised ski areas across the U.S. including Aspen on snowmaking.In the 1970s, Scott Paper Company recruited Charles to manage recreational lands across New England, and later promoted him to become President of Sugarloaf Mountain ski area in Maine. In 1980, he bought, and significantly expanded, Lutsen Mountains in Lutsen, MN, which is now owned and operated by his children.He and his wife spent many happy years on North Captiva Island, Florida, where they owned and operated Barnacle Phil's Restaurant. An entrepreneur and risk-taker at heart, he never wanted to retire and was always looking for new business ventures.His work at Sugar Hills, Lutsen Mountains and North Captive Island helped local economics expand and thrive.He was a much-respected leader and inspiration to thousands of people over the years. Charles was incredibly intellectually curious and an avid reader, with a tremendous memory for facts and history.Unstoppable and unforgettable, he had a wonderful sense of humor and gave wise counsel to many. …On the number of ski areas on Forest Service landA huge number of U.S. ski areas operate on Forest Service land, with the majority seated in the West. A handful also sit in the Midwest and New England (Lutsen once sat partially on Forest Service land, but currently does not):On additional Midwest podcastsAs a native Midwesterner, I've made it a point to regularly feature the leaders of Midwest ski areas on the podcast. Dig into the archive:MICHIGANWISCONSINOHIOINDIANASOUTH DAKOTAThe Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 98/100 in 2023, and number 484 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on Nov. 6. It dropped for free subscribers on Nov. 13. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoTom Chasse, President and CEO of Schweitzer Mountain, IdahoRecorded onOctober 23, 2023About SchweitzerClick here for a mountain stats overviewOwned by: Alterra Mountain CompanyLocated in: Sandpoint, IdahoYear founded: 1963Pass affiliations:* Ikon Pass: unlimited* Ikon Base Pass, Ikon Base Plus Pass: 5 days with holiday blackoutsClosest neighboring ski areas: 49 Degrees North (1:30), Silver Mountain (1:42), Mt. Spokane (2:00), Lookout Pass (2:06), Turner Mountain (2:17) – travel times vary considerably depending upon weather, time of day, and time of yearBase elevation: 3,960 feet (at Outback Inn)Summit elevation: 6,389 feetVertical drop: 2,429 feetSkiable Acres: 2,900Average annual snowfall: 300 inchesTrail count: 92 (10% Beginner, 40% Intermediate, 35% Advanced, 15% Expert)Lift count: 10 (1 six-pack, 4 high-speed quads, 2 triples, 1 double, 1 T-bar, 1 carpet)View historic Schweitzer trailmaps on skimap.org.Why I interviewed himChasse first appeared on the podcast in January 2021, for what would turn out to be the penultimate episode in the Covid-19 & Skiing miniseries. Our focus was singular: to explore the stress and irritation shoved onto resort employees charged with mask-police duty. As I wrote at the time:One of the biggest risks to the reconstituted-for-Covid ski season was always going to be that large numbers of knuckleheads would treat mask requirements as the first shots fired in Civil War II. Schweitzer, an enormous ski Narnia poking off the tip of the Idaho panhandle, became the most visible instance of this phenomenon when General Manager Tom Chasse chopped three days of twilight skiing after cantankerous Freedom Bros continually threw down with exhausted staff over requests to mask up. While violations of mask mandates haven't ignited widespread resort shutdowns and the vast majority of skiers seem resigned to them, Schweitzer's stand nonetheless distills the precarious nature of lift-served skiing amidst a still-raging pandemic. Skiers, if they grow careless and defiant, can shut down mountains. And so can the ski areas themselves, if they feel they can't safely manage the crowds descending upon them in this winter of there's-nothing-else-to-do. While it's unfortunate that a toxic jumble of misinformation, conspiracy theories, political chest-thumping, and ignorance has so thoroughly infected our population that even something as innocuous as riding a chairlift has become a culture war flashpoint, it has. And it's worth investigating the full story at Schweitzer to gauge how big the problem is and how to manage it in a way that allows us to all keep skiing.We did talk about the mountain for a few minutes at the end, but I'd always meant to get back to Idaho's largest ski area. In 2022, I hosted the leaders of Tamarack, Bogus Basin, Brundage, and Sun Valley on the podcast. Now, I'm finally back at the top of the panhandle, to go deep on the future of Alterra Mountain Company's newest lift-served toy.What we talked aboutThe new Creekside Express lift; a huge new parking lot incoming for the 2024-25 ski season; the evolution of the 2018 masterplan; why and how Schweitzer sold to Alterra; the advantages of joining a conglomerate versus remaining independent; whether Schweitzer could ever evolve into a destination resort; reflecting on the McCaw family legacy as Alterra takes control; thoughts on the demise-and-revival of Black Mountain, New Hampshire; the biggest difference between running a ski resort in New England versus the West; the slow, complete transformation of Schweitzer over the past two decades; the rationale behind the Outback Bowl lift upgrades; why Schweitzer's upper-mountain lifts are mostly fixed-grip machines; whether Alterra will continue with Schweitzer's 2018 masterplan or rethink it; potential for an additional future Outback Bowl lift, as outlined in the masterplan; contemplating future frontside lifts and terrain expansion; thoughts on a future Sunnyside lift replacement; how easy it would be to expand Schweitzer; the state of the ski area's snowmaking system; Schweitzer's creeping snowline; sustained and creative investment in employee housing; Ikon Pass access; locals' reaction to the mountain going unlimited on the full Ikon; whether Schweitzer could convert to the unlimited-with-blackouts tier on Ikon Base; dynamic pricing; whether the Musical Carpet will continue to be free; discount night-skiing; and whether Schweitzer's reciprocal season pass partners will remain after the 2023-24 ski season.Why I thought that now was a good time for this interviewUntil June, Schweitzer was the third-largest independent ski area in America, and just barely, trailing the 3,000 lift-served acres at Whitefish and Powder Mountain by just 100 acres. It's larger than Alta (2,614 acres), Grand Targhee (2,602), or Jackson Hole (2,500). That made this ever-improving resort lodged at the top of America the largest independent U.S. ski area on the Ikon Pass.Well, that's all finished. Once Alterra dropped Idaho's second-largest ski area into its shopping cart in June, Schweitzer became another name on the Denver-based company's attendance sheet, their fifth-largest resort after Palisades Tahoe (6,000 acres), Mammoth (3,500), Steamboat (3,500), and Winter Park (3,081).But what matters more than how the mountain stacks up on the stat sheet is how Alterra will facilitate Schweitzer's rapidly unfolding 2018 masterplan, which calls for a clutch of new lifts and a terrain expansion rising out of a Delaware-sized parking lot below the current base area. Schweitzer has so far moved quickly on the plan, dropping two brand-new lifts into Outback Bowl to replace an old centerpole double and activating a new high-speed quad called Creekside to replace the Musical Chairs double this past summer. Additional improvements include an upgrade to the Sunnyside lift and yet another lift in Outback. Is Alterra committed to all this?The company's rapid and comprehensive renovations or planned upgrades of Palisades Tahoe, Steamboat, and Deer Valley suggest that they will be. Alterra is not in the business of creating great day-ski areas. They are building destination ski resorts. Schweitzer, always improving but never quite gelling as a national bucket-lister, may have the captain it needs to finally get there.What I got wrongI asked Chasse if there was an “opportunity for a Snowcat operation.” There already is one: Selkirk Powder runs day-long tours in Schweitzer's “west-northwest-facing bowls adjacent to the resort.”Why you should ski SchweitzerAllow me to play the Ida-homer for a moment. All we ever hear about is traffic in Colorado. Traffic in the canyons. Traffic in Tahoe. Traffic at Mount Hood and all around Washington. Sometimes, idling amid stopped traffic in your eight-wheel-drive Chuckwagon Supreme Ultimate Asskicker Pickup Truck can seem as much a part of western skiing as pow and open bowls.But when was the last time you heard someone gripe about ski traffic in Idaho? Probably never. Which is weird, because look at this:Ten ski areas with a thousand-plus acres of terrain; 12 with vertical drops topping 1,000 feet; seven that average 300 inches or more of snow per season. That's pretty, um, Epic (except that Vail has no mountains and no partners in this ripper of a ski state).So what's going on? Over the weekend, I hosted a panel of ski area general managers at the Snowvana festival in Portland, Oregon. Among the participants were Tamarack President Scott Turlington and Silver Mountain GM Jeff Colburn. Both told me some version of, “we never have lift lines.” Look again at those stats. What the hell?Go to Idaho, is my point here, if you need a break from the madness. The state, along with neighboring Montana, may be the last refuge of big vert and big snow without big crowds in our current version of U.S. America.Schweitzer, as it happens, is the largest ski area in the state. It also happens to be one of the most modern, along with Tamarack, which is not yet 20 years old, and Sun Valley, with its fleet of high-speed lifts. Schweitzer sports what was long the state's only six-pack (until Sun Valley upgraded Challenger this year), along with four high-speed quads. Of the remaining lifts, all are less than 20 years old with the exception of Sunnyside, a 1960s relic that is among the last artifacts of Old Schweitzer.Chasse tells us on the podcast that the ski area could add hundreds of acres of terrain simply by moving a boundary rope. So why not do it? Because the mountain, as it stands, absorbs everyone who shows up to ski it pretty well.A lot of the appeal of Idaho lies in the rough-and-tumble, in the dented-can feel of big, remote mountains towering forgotten in the hinterlands, centerpole doubles swinging empty up the incline. But that's changing, slowly, ski area by ski area. Schweitzer is way ahead of most on the upgrade progression, infrastructure built more like a Wasatch resort than that of its neighbors in Idaho and Washington. But the crowds – or relative lack of them – is still pure Idaho.Podcast NotesOn Schweitzer's masterplan Even though Schweitzer sits entirely on private land, the ski area published a masterplan similar to those of its Forest Service peers in 2018, outlining new lifts and terrain all over the mountain:Though that plan has changed somewhat (Creekside, for instance, was not included), Schweitzer has continued to make progress against it. Alterra, it seems, will keep pushing it down the assembly line.On the Alterra acquisitionIn July, I hosted Alterra CEO Jared Smith on the podcast. We discuss the Schweitzer acquisition at the 53:48 mark:On Alterra's megaresort ambitionsWithout explicitly saying so, Alterra has undertaken an aggressive cross-portfolio supercharging of several marquee properties. Last year, the company sewed together the Palisades and Alpine Meadows sides of its giant California resort with a 2.1-mile-long gondola:This year, Steamboat will open the second leg of its 3.1-mile-long, 10-passenger Wild Blue gondola and a several-hundred-acre terrain expansion (and attendant high-speed quad), on Mahogany Ridge:Earlier this year, Alterra announced a massive expansion that will make Deer Valley the fourth-largest ski area in America:Winter Park's 2022 masterplan update included several proposed terrain pods and a gondola linking mountain to town:If my email inbox is any indication, New England Alterra skiers – meaning loyalists at Stratton and Sugarbush – are getting inpatient. When will the Colorado-based company turn its cash cannon east? I don't know, but it will happen.On Mt. WittierChasse learned how to ski at Mt. Wittier, New Hampshire. I included a whole bit on this place in a recent newsletter:As far as ski area relics go, it's hard to find a more captivating artifact than the Mt. Whittier gondola. While the New Hampshire ski area has sat abandoned since the mid-1980s, towers for the four-passenger gondola still rise 1,300-vertical feet up the mountainside. Tower one stands, improbably, across New Hampshire State Highway 16, rising from a McDonald's parking lot. The still-intact haul rope stretches across this paved expanse and terminates at a garage-style door behind the property. Check it out:Jeremy Davis, founder of the New England Lost Ski Areas Project, told me an amazing story when he appeared on The Storm Skiing Podcast in 2019. A childhood glimpse of the abandoned Mt. Whittier ignited his mad pursuit to document the region's lost ski areas. Years later, he returned for a closer look. He visited the shop that now occupies the former gondola base building, and the owner offered to let him peek in the garage. There, dusty but intact, sat many, or perhaps all, of the lift's 35 four-passenger gondola cars. It's still one of my favorite episodes:A bizarre snowtubing outfit called “Mt. Madness” briefly operated around the turn of the century, according to New England Ski History. But other than the gondola, traces of the ski area have mostly disappeared. The forest cover is so thick that the original trail network is just scarcely visible on Google Maps.The entire 797-acre property is now for sale, listed at $3.2 million. The gondola barn, it appears, is excluded, as is the money-making cell tower at the summit. But there might be enough here to hack the ski area back out of the wilderness:Which would, of course, cost you a lot more than $3.2 million. Whittier has a decent location, west of King Pine and south of Conway. But it's on the wrong side of New Hampshire for easy interstate access, and we're on the wrong side of history for realistically building a ski area in New England. On the seasonal disruption of hunting in rural areasChasse points to hunting season as an unexpected operational disruption when he moved from New England to Idaho. If you've never lived in a rural area, it can be hard to appreciate how ingrained hunting is into local cultures. Where I grew up, in a small Michigan town, Nov. 15 – or “Deer Day,” as the first day of the state's two-week rifle-hunting season was colloquially known – was an official school holiday. Morning announcements would warn high-schoolers to watch out for sugar beets – popular deer bait – on M-30. It's a whole thing.On 2006 SchweitzerIt's hard to overstate just how much Schweitzer has evolved since the turn of the century. Until the Stella sixer arrived in 2000, the mountain was mostly a kingdom of pokey old double chairs, save for the Great Escape high-speed quad, which had arrived in 1990:The only lift from that trailmap that remains is Sunnyside, then known as Chair 4. The Stella sixer replaced Chair 5 in 2000; Chair 1 gave way to the Basin Express and Lakeview triple in 2007; Chair 6 (Snow Ghost), came down for the Cedar Park Express quad and Colburn triple in 2019; and Creekside replaced Chair 2 (Musical Chairs), this past summer. In 2005, Schweitzer opened up an additional peak to lift service with the Idyle Our T-bar.While lifts are (usually) a useful proxy for measuring a resort's modernization progress, they barely begin to really quantify the extreme changes at Schweitzer over the past few decades. Note, too, the parking lots that once lined the mountain at the Chair 2 summit – land that's since been repurposed for a village.On Schweitzer's proximity to Powder Highway/BC mountainsMany reference materials stop listing ski areas at the top of America, as though that is the northern border of our ski world. But stop ignoring that big chunk of real estate known as “Canada,” and Schweitzer suddenly sits in a far more interesting neighborhood. The ski area could be considered the southern-most stop on the Powder Highway, just down the road from Red and Whitewater, not far from Kimberley and Fernie, skiable on the same circuit as Revelstoke, Sun Peaks, Silver Star, Big White, Panorama, and Castle. It's a compelling roadtrip:Yes, there area lot more ski areas in there, but these are most of the huge ones. And no, I don't know if all of these roads are open in the winter – the point here is to show the overall density, not program your GPS.On Alterra's varying approach to its owned mountains on the Ikon PassAlterra, unlike Vail, does not treat all of its mountains equally on the top-tier Ikon Pass. Here's how the company's owned mountains sit on the various Ikon tiers:On cheap I-90 lift ticketsI've written about this a bunch of times, but the stretch of I-90 from Spokane to the Idaho-Montana border offers some of the most affordable big-mountain lift tickets in the country. Here's a look at 2022-23 walk-up lift ticket prices for the five mountains stretched across the region:Next season's rates aren't live yet, but I expect them to be similar.On Alterra lift ticket pricesI don't expect Schweitzer's lift tickets to stay proportionate to the rest of the region for long. Here are Alterra's top anticipated 2023-24 walk-up lift ticket rates at its owned resorts:On Bogus Basin's reciprocal lift ticket programI mentioned Bogus Basin's extensive reciprocal lift ticket program. It's pretty badass, as the ski area is a member of both the Freedom Pass and Powder Alliance, and has set up a bunch of independent reciprocals besides:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 97/100 in 2023, and number 483 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on July 27. It dropped for free subscribers on July 30. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe for free below:WhoJared Smith, President and CEO of Alterra Mountain CompanyRecorded onJuly 26, 2023About Alterra Mountain CompanyAlterra is owned by a joint venture between KSL Capital and Henry Crown and Company. Alterra owns and operates the following properties:The company's Ikon Pass delivers access to these resorts for the 2023-24 ski season:Why I interviewed himIf I could unleash one artifact of 2023 skiing on the winters of my teens and twenties, it would be these passes. Ikon, Epic, Indy, Mountain Collective. It doesn't matter which. They're all amazing. Punchcards to white-capped horizons. The kind of guidebook I could have spun a winter around, sating those impulses for novelty, variety, constant motion.Not that I mind them now. For anyone, especially families, that lives near skiing and vacations to skiing, they basically saved the sport. Day trips to Windham, weekends at Stratton, a spring break run to the Wasatch: a tough itinerary – perhaps an impossible one – without that plastic ticket secured the previous March.But man I coulda used one of those little Ski Club cards when I was untethered and unmoored and wired at all times on Mountain Dew. And broke, too, by the way. Teenage Stu's ski circuits followed discount days more than snowstorms. Fifteen-dollar lift tickets after one on Sunday at Sugar Loaf? I'm there, rolling three-deep in a red Ford Probe, the driver's-side passenger seat dropped for the skis and poles and boots angled in through the hatchback.I would have preferred a membership. In my 1990s Indy Pass fantasies I roll the Michigan circuit early winter – Nub's and Caberfae and Crystal and Shanty Creek and Treetops. Then 94 to 80, popping into all the snowgun-screaming High Plains bumps along the route west. Chestnut and Sundown and Seven Oaks and Mt. Crescent and Terry Peak. Then the big mountains and the big snows. Red Lodge and Lost Trail and Brundage and Silver and 49 North and White Pass. Or I skip the Midwest and roll Ikon, spend a week circling California. Another in Utah. A third in Colorado on the way home.It's weird how much I think about this. Alternate versions of winters long melted away. I'm not one to dwell or regret. Or pine for the lost or never-was. But that's the power of the multi-mountain ski pass. I never re-imagine my past with an iPhone or the internet or even the modern skis that have amped up the average skier's ability level. But I constantly imagine how much more I could have skied, and how many more places I could have visited, and how much sooner I would have discovered the ski world outside of the destination circuit, had the Ikon and Epic passes arrived 15 to 20 years before they did.These passes are special, is my point here. As a catalyst to adventure and an enabler to the adventurous, they have no equal that I can think of in any other industry. It's as though I could buy some supper club pass and use it at every restaurant in town for an entire year without ever paying again. And among these remarkable products, the Ikon Pass is currently the best of them all. It's hard to dispute this. Look again at the roster above. What they've built in just six years is remarkable. And it keeps getting better.What we talked aboutThe sudden passing and legacy of Aspen managing partner Jim Crown; why Aspen is not part of Alterra; from entry-level salesman to CEO at Ticketmaster; the dramatic evolution of Ticketmaster and its adaptation to the digital age; skiing's digital transition; entering skiing at a high level as an outsider; “we don't make it easy at all for people to come enjoy our sport”; how to better meet consumers on their Pet Rectangles; balancing affordability with crowding and capacity; could lift ticket pricing be more like baseball or concerts?; finally some sensible thoughts on lowering lift ticket prices; $289 lift tickets; filling midweek ghost towns; “we're on the front end of our pricing and product-packaging journey as an industry”; why Alterra bought Snow Valley; rethinking the mountain's lift fleet; chairlift safety bars; Snow Valley expansion potential; housing and bed development at Snow Valley's base; considering a lift connection between Bear Mountain and Snow Summit; whether Alterra could purchase more city-adjacent ski areas; why Alterra bought Schweitzer; expansion potential; how Ikon Pass access may evolve at Schweitzer; the Ikon approach to adding new partners; whether the Ikon Base Pass' value is eroding over time as high-profile partners exit that tier; comparing Epic and Ikon prices; and Alterra's Impact Report.  Why I thought that now was a good time for this interviewSmith pinned his CEO nametag onto his shirt almost exactly one year ago, on Aug. 1, 2022. He's had a busy year. The Ikon Pass has added five new partners (Alyeska, Sun Peaks, Grandvalira, Panorama, and Lotte Arai). Alterra purchased its first two ski areas since Sugarbush in 2019, scooping up Snow Valley, California in January and Schweitzer – the largest ski area in Idaho – last month. And the company acquired gear-rental outfit Ski Butlers and released its first Impact Report. A setback, too: while Ikon has still never lost a partner, Taos jumped off the Ikon Base Pass for next ski season, making it the seventh resort (along with Sun Valley, Snowbasin, Alta, Deer Valley, Aspen, and Jackson Hole) to exit that product.Meanwhile, check out the growing price differential between the Ikon and Epic passes over the past several seasons:After three years of relative parity, Ikon prices blew past Epic when Vail Resorts slashed prices in 2021. So this isn't news. But what's interesting is that Alterra has been able to hold that premium price. Vail lobbed its discount hand grenade three weeks after Alterra had locked in 2021-22 Ikon Pass prices. Rather than follow Vail into the basement, Alterra raised prices again in 2022. And again in 2023. Stunning as those early-bird differentials are, the gap is even more pronounced now: the current sticker price of a 2023-24 Ikon Pass is $1,259, a 36 percent premium over Epic's $929 pricetag. Ikon Base currently runs $929, which is 35 percent more than the $689 Epic Local Pass.So what? A Porsche costs more than a Ford. But when did the Ikon Pass become skiing's luxe label? For years, no one had an answer for Vail. Now it's hard to imagine how the Epic Pass will ever catch up to Ikon. Since 2020, Ikon has added Alyeska, Mt. Bachelor, Windham, Snow Valley, Schweitzer, Panorama, Sun Peaks, Chamonix, Dolomiti Superski, Kitzbühel, Lotte Arai, Sun Valley, and Snowbasin to its roster. Vail has added three ski areas in Pennsylvania and two (really one) in Switzerland, while losing Sun Valley and Snowbasin to Ikon. The Broomfield Bully, which spent the 2010s gobbling up everything from Whistler to Park City to half the Midwest and New England, suddenly looks inert beside its flashy young competitor.For now. Don't expect the dragon to sleep much longer. Vail – or, more accurately, the company's investors – will need to feast again soon (and I'll note that Vail has invested enormous sums into technology, infrastructure, and personnel upgrades over the past 16 months). Which is why Smith's job is so enormous. It won't be enough to simply keep Alterra and the Ikon Pass relevant. They must be transformative. Yes, that means things like terrain expansions and $50 million gondolas and new tickboxes on the Ikon Pass. But it also means the further melding of the physical and the digital, a new-skier experience that does not feel like Alaskan bootcamp, and more creativity in pricing than a $5 season pass purchased seven years in advance and a $4,500 day-of lift ticket.It's 2023. The Pet Rectangle has eaten the world. Any industry that hasn't gotten there already is going to die pretty soon. Skiing is sort of there and it's sort of not. Smith's job is to make sure Alterra makes it all the way in, and to bring us along for the run.Questions I wish I'd askedSo many. The most obvious being about the recent death of 50-year-old Sheldon Johnson, who fell out of a Tremblant gondola after it struck a drilling rig and split open. The photos are insane – it looks as though the car was sliced right in half. My minivan goes apeshit with sensors and auto-brakes if I'm about to back into a fence – why does a gondola, with all the technology we have, keep moving full speed into a gigantic piece of construction equipment?I also wanted to check in on Crystal's decision to jump off the Ikon Pass as its season pass, get an update on the new lifts going in at Alterra's resorts this summer, and ask when Deer Valley was going to get rid of that icky snowboard ban.Podcast NotesOn the sudden passing of Aspen managing partner Jim CrownPer the Aspen Times:Billionaire philanthropist Jim Crown was driving a single-seat, open-top Spec Racer with a 165-horsepower engine on June 25 in Woody Creek when it struck a tire barricade backed by a concrete wall that was surrounding a gravel trap.His son-in-law, Matthew McKinney, drove the Spec Racer a few hours before Crown drove it that day. McKinney remembered the car handled normally, although the brakes “were somewhat stiff, and the brake pedal had to be pressed somewhat firmly.”Aspen Motorsports Park staff told McKinney the brakes were new.These are some of the findings in the Pitkin County sheriff's report, released on Thursday, investigating Crown's death at the 50-acre park last month.A beloved Aspen and Chicago resident, he was not a racetrack rookie. The managing partner of Aspen Skiing Co. and adviser to former President Barack Obama, he enjoyed the Aspen tracks and once owned a Ferrari. He celebrated his June 25 birthday with family at the park.Around 2:20 p.m., deputies were alerted to a crash at the park's eighth corner wall. Dispatchers relayed that the 70-year-old driver was conscious, breathing but bleeding badly from head injuries. And his pulse was weak.McKinney and his wife told the officer in charge, Bruce Benjamin, that they never heard brakes screeching before the crash. (Benjamin noted skid marks near the crash). Crown's car hit the tire barricade “with such force, that it came off the ground a few feet.”Sheriff's deputies, Aspen Ambulance, and Aspen Fire Protection District first responders cared for Crown at the crash site. The report says they took turns giving him CPR chest compressions, but they were unable to save him. Crown was pronounced dead, with daughters Hayley and Victoria nearby.On why Aspen is not part of AlterraSmith and I discussed Aspen's decision to remain independent, rather than become part of Alterra, of which it is part owner. Former Aspen CEO Mike Kaplan told the full story on this podcast two years ago (49:28):On acquisitionsHere are my full write-ups on Alterra's purchase of Snow Valley and Schweitzer.On the evolution of the Ikon Base PassThere's little question that the Ikon Base Pass was underpriced when it hit the market at $599 in 2018. As the pass gained momentum, flooding some of the coalition's biggest names, resorts began excusing themselves from the cheapest version of Ikon. While the coalition has added more partners since inception than it has lost from the Base Pass, losing marquee names like Aspen, Jackson Hole, and Alta contributes to a sense that the pass' value is eroding over time, even as the price continues to climb (the Ikon Base Pass is currently on sale for $929). Here's a look at how Ikon Pass access has evolved since 2018:On Snow Valley's ghost lift fleetSnow Valley may be home to the most abandoned lifts of any operating ski area in the country. A Snow Valley representative confirmed for me earlier this year that lifts 2 and 8 have not run in at least five years, yet they remain on the trailmap today:Even more amazing, when I skied there in March, lifts 4 and 5 are still intact. Lift 5 hasn't been on the trailmap for 20 years!I also referenced a long-cancelled proposal to expand Snow Valley – here's where it sits on old trailmaps (looker's right):On Schweitzer's masterplanSmith alludes to Schweitzer's masterplan. Here's a look:And here, for reference, is the resort today (this map does not include the Creekside lift, which is replacing Musical Chairs this offseason):On Alterra's 2023 lift upgradesAlterra is at work on six new lifts this offseason:* The biggest of those projects is at Steamboat, where phase two of the Wild Blue Gondola will transport skiers from the base area directly to the top of Sunshine Peak. This 3.16-mile-long, 10-passenger gondola will be the longest in North America.* Even more exciting for skiers: the Mahogany Ridge high-speed quad will open an additional 650 acres of terrain looker's left of Pony Express, transforming Steamboat into the second-largest ski area in Colorado:* Mammoth will upgrade Canyon Express (Lift 16) from a high-speed quad to a high-speed six-pack:* Winter Park will upgrade Pioneer from a high-speed quad to a high-speed six-pack with a mid-station:* Solitude will upgrade Eagle Express from a high-speed quad to a high-speed six-pack:* Snowshoe will replace the Powder Monkey triple with a fixed-grip quad:On Smith leaving TicketmasterI referenced a Q&A that Smith did with Pollstar in 2020. You can read that here.On Alterra's Impact ReportSmith and I discuss Alterra's first Impact Report. You can read it here.More Alterra on The Storm Skiing PodcastFormer Alterra CEO Rusty Gregory appeared on the podcast three times, in 2020, 2021, and 2022. I've also hosted the leaders of several of Alterra's ski areas:* Palisades Tahoe President and COO Dee Byrne – May 4, 2023* Deer Valley President & COO Todd Bennett – April 20, 2023* Solitude President & COO Amber Broadaway – March 5, 2022* Steamboat President & COO Rob Perlman – Dec. 9, 2021* Crystal Mountain President & CEO Frank DeBerry – Oct. 22, 2021* Sugarbush President & GM John Hammond – Nov. 2, 2020* Sugarbush President & COO Win Smith – Jan. 30, 2020I've also hosted the leaders of many Ikon Pass partner mountains and related entities, including:* Valle Nevado GM Ricardo Margulis – July 19, 2023* Sun Peaks GM Darcy Alexander – June 13, 2023* SkiBig3 President Pete Woods – May 26, 2023* Snowbasin VP & GM Davy Ratchford – Feb. 1, 2023* Aspenware CEO Rob Clark (Alterra purchased Aspenware in 2022) – Dec. 29, 2023* Loon Mountain President & GM Brian Norton – Nov. 14, 2022* Boyne Resorts CEO Stephen Kircher – Nov. 21, 2022* Sun Valley VP & GM Pete Sonntag – Oct. 20, 2022* The Summit at Snoqualmie GM Guy Lawrence – April 20, 2022* Arapahoe Basin COO Alan Henceroth – April 14, 2022* Big Sky President & COO Taylor Middleton – April 6, 2022* The Highlands President & GM Mike Chumbler – Feb. 18, 2022* Jackson Hole President Mary Kate Buckley – Nov. 17, 2021* Boyne Mountain GM Ed Grice – Oct. 19, 2021* Mt. Buller GM Laurie Blampied – Oct. 12, 2021* Aspen Skiing Company CEO Mike Kaplan – Oct. 1, 2021* Taos CEO David Norden – Sept. 16, 2021* Sunday River GM Brian Heon – Feb. 10, 2021* Windham President Chip Seamans – Jan. 31, 2021* Sugarloaf GM Karl Strand – Part 1, Sept. 25, 2020* Sugarloaf GM Karl Strand – Part 2, Sept. 30, 2020* Boyne Resorts CEO Stephen Kircher – April 1, 2020* Sunday River President & GM Dana Bullen – Feb. 14, 2020* Loon Mountain President & GM Jay Scambio – Feb. 7, 2020 * Boyne Resorts CEO Stephen Kircher – Nov. 21, 2019* Killington & Pico President & GM Mike Solimano – Oct. 13, 2019You can view all archived and scheduled podcasts here.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 63/100 in 2023, and number 449 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

Ben speaks with Molly Holmes, Director, CRM Marketing at Alterra Mountain Company, a family of ski destinations and experiences. They discuss Molly's love of data and the importance of using data to drive creative campaigns, why customer relationships are built on an equal exchange of value, and the danger of drowning in too much data. They also discuss the challenges of privacy regulations, effective CRM channels, advice for new marketers, and how AI tools will free up marketers for more orchestration in the future.   Topics discussed: How Molly started her career in economics and studio art, and how she's stayed at the intersection of art and science in her various marketing roles in the ski and hospitality industry, now the Director of CRM Marketing at Alterra Mountain Company. Why Molly gets excited about data, how it can be used to create impactful campaigns, and why customers are much more comfortable giving their data today. Why retention and lifecycle marketing is like building a relationship where there's equal value exchange on both sides, and how Alterra Mountain Company goes about providing that value to customers. Why ways to track via a third party are becoming less reliable and effective, and why many companies are turning to zero- and first-party data instead. The challenges of data at scale that can easily overwhelm you, and how to create smart, simple campaigns instead. What channels Molly sees as most effective or that have great potential, including email, apps, SMS, and even direct mail. Advice to marketers that includes keeping things simple and the importance of measurement. What the future of consumer marketing will look like, and how AI-powered tools will allow marketers to orchestrate more. 

In this episode, your host Amy Milne gets real with Mel Jack, Manager of Brand Partnerships at Alterra Mountain Company, a hospitality company that owns and operates 15 iconic year-round resorts throughout North America. Together, Amy and Mel take an in-depth look at how corporate partnerships are moving from transactional to experiential by making sure that the customer experience is elevated. As Mel likes to say, "we won't take money anymore just to put a sign up.", people need to experience the brand. We see so many ways to put Mel's advice into action when it comes to non-profit events. Mel shares some of her favourite activations with us and really drives home the importance of doing your research when looking at potential brand partnerships - she promises it's worth the effort! Not only is Mel an expert in her field and passionate about what she does, but she's cool, down-to-earth and an overall good human. You're gonna love her!To connect with Mel directly, feel free to message her directly on LinkedIn.“Know the brand you're approaching. Do your research and paint them a story that already fits their brand.” – Mel JackConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/

In this Conversations with the Best Minds in Real Estate episode, RCLCO's CEO Adam Ducker interviews JP Testwuide and Andrew Lang of Alterra Mountain Company

This podcast hit paid subscribers' inboxes on April 22. It dropped for free subscribers on April 25. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe for free below:WhoDoug Fish, president and founder of the Indy PassRecorded onThe majority of this conversation took place on April 3, 2023. Three days later, I left for a Montana ski trip, with the intent of releasing this either on the trip or when I returned. A week later, however, news broke that Indy would (at least temporarily) cease pass sales for 2023-24 products on April 11, making a small portion of our conversation irrelevant. Fish and I then recorded a new segment focused specifically on the decision to halt pass sales, on April 20, 2023. This section also includes a recap of the top 10 Indy Pass resorts for the 2022-23 ski season.About the Indy PassIndy Pass is the coolest thing going. If Indy were a person, everyone would gloss him “IP.” In the ‘80s, IP would have rolled in a Firebird with T-tops off and a flame-eagle emblazoned upon the hood. Or in a door-less Jeep with his boys gripping the rollbar, feathered-hair and sunglasses cool. Or rocking a skateboard, Walkman, and jean jacket, Michael J. Fox-style, transforming into a werewolf or traveling through time in a f*****g DeLorean. IP's not the most popular kid. In fact the cool kids, in their poloshirts and loafers, don't care much for the interloper at all. But we all see a bit of ourselves in the young rogue, middle finger aimed at the social-status gatekeepers and their lackies, flouting conventions of deference and sobriety, in possession of secret powers that will scare them once they know. IP is our hero because we are him. Or he's a supercharged superhero cartoon version of us. Or because he is whatever the hell he wants to be. IP rules!Or, if that doesn't work for you, how about this: IP is a season-long ski product that delivers up to 210 days of alpine skiing for four dollars more than the price of a one-day walk-up peak-day lift ticket at Vail or Beaver Creek. “Yeah but it's not Vail or Beaver Creek, Man – don't you get that?” I sure do, Biff. And I love both mountains, but give me the choice of one serving of caviar or a pizza every day all season long, and I gotta roll pizza, my friend (this is the 2022-23 roster; ignore the prices, ignore the blackouts. The robots are still fighting my efforts to update this chart for 2023-24. The only ski area that we know will change as of now is Snow Valley, which ran off with the Ikon Pass):More partners are inbound. Perhaps not as many as the 58 new ski areas (25 alpine, 19 cross-country, and 14 Allied), that signed onto Indy over the 2022 offseason. But I already have a partial list, and it will be at least a dozen. Perhaps many more as Indy looks to turboboost its XC roster.Too bad you already missed the best price: $279 for renewing passholders, $299 for waitlistees, $319 for the disorganized masses. Indy is currently off sale. It may come back in the fall. How will you know? Subscribe to their notifications, and they will send you eight to 12 emails and texts per day about it once the time comes. In the meantime, activate learning mode and enjoy this IP 101.Why I interviewed himDoug Fish is one of skiing's class acts. He's built a product that works. For skiers, for ski area operators, and for him and everyone working for him. This is not Liftopia 2.0, an online discount center where money falls into a blackhole. When you buy an Indy Pass, 15 percent of that money goes to Indy, the other 85 percent goes directly to the ski areas. You get a bargain, they get paid. Everyone wins.This whole thing could have been a scam. Or a crock. Or a fiasco. It could have disintegrated in a storm of partner and passholder anger over dysfunctional tech or missing paychecks or unregistered skier accounts. It could have been Fyre Ski – show up and there's nothing there.That was my fear the first time I cashed in my Indy Pass, at Caberfae, Michigan, on Friday, Nov. 29, 2019. I approached the ticket window and informed the clerk that I had an Indy Pass. She stared at me as though I'd just asked her which way to the kitten fur-hat section. Indy had just launched – I probably redeemed the first lift ticket in the ski area's history. But Pete Meyer, part-owner and GM, was standing right behind her, and he nodded and I nodded (this was the month after The Storm launched, and we were not yet acquainted), and I attached my metal wicket ticket to my jacket and went skiing.I've never had an issue cashing in an Indy Pass ticket since. Neither has anyone else that I've talked to. That's why the passholder base is exploding to the point that Indy has suspended sales. And that consistency – in the form of (mostly) hassle-free redemptions and steady paychecks, is why 104 out of 105 alpine partners are returning to the pass for the 2022-23 ski season. The only exception is Snow Valley, a two-season partner that surely would have returned had it not been devoured by Alterra Mountain Company and notched into the Ikon Pass ammo belt.For someone who has built something so transcendent, Fish remains modest and humble, at least in his public dealings and those with the media. He answers texts and emails. He takes hard questions. He owns his mistakes. He fulfills his promises. He gives everything he has to making this thing that he created work.The Indy Pass could have come from just about anywhere. It could have been a monetized version of the Powder Alliance or sprung from an alt-world Liftopia or formed from a regurgitated M.A.X. Pass or been some sort of quirky Wal-Mart version of a 1980s Christmas catalogue special G.I. Joe boxset – a cool niche product that is kind of hard to get but coveted by those whose existence is defined by their fringe knowledge.That IP came from Portland Doug, with his West Coast chill and self-aware need to preserve peace in Skidom – and, by extension, his own reputation – is a blessing to us all. This career marketing guy with a love of Hood pow and a knack for actualizing good ideas turned out to be exactly the shepherd indie skiing needed.Because of this remarkable thing Fish has created, he's been on the podcast four times. But I've never bothered asking about his story until now. Who is this person that spun the Indy Pass out of his imagination? Where did he come from, and why did he turn out to be the proper hero for the moment, not only creating this ark but steering it through the asteroid belts of Covid and evergrowing Epkon Pass sales? That's a big part of what I was after here, and Fish, as always, delivered.What we talked aboutWhy Fish sold the Indy Pass, how he's feeling about it, and what his role is now; “the only reason you start a business is to someday sell it”; the hardest part of walking away from Indy; the highs and lows of creating and managing the Indy Pass; Indy's mass adoption; Entabeni Systems, Indy's new owner; Indy's plan to massively expand its Nordic program; the first year of Indy XC; the most popular Indy XC resorts; how close Indy was to partnering with a tech company other than Entabeni, how Entabeni won the contract, and how that switch set Indy up for long-term business success; the first non-Western ski area to join Indy; what may or may not change in how the Indy Pass works; how often skiers actually use their Indy Passes; the surprising ownership alternative that Fish considered for Indy; the challenge of scaling the Indy Pass from 10 partners to 139 in four years; the impact of Indy's 40 percent  2021-22 price increase in retrospect; comparing what the Indy Pass is currently to what Fish thought the Indy Pass would be five years ago; whether we could see more density in already-dense Indy regions; are oversold Epic and Ikon passes benefitting Indy?; can Indy Pass last a decade or longer?; what could ruin the pass; Portland and the Mt. Hood ski scene, in the 1960s and now; “if you envy someone for what they do, then you should be doing that thing”; the advantage of starting something huge in your 60s; why Indy will switch to a physical pass for the 2023-24 ski season; how Indy has been able to largely retain its ski area partner roster and how important that is; how Jay Peak changed the pass forever; why Indy Pass signs one-year contracts with its partners, and whether that could change; oh Dear Lord what have I done I used the word “brand equity” without irony sorry; what would have happened had Indy lost Jay; why Indy kept Jay even though it is now part of a small ski area conglomerate; whether Jay owner Pacific Group Resorts could add any of its other five ski areas to Indy; why Indy may not announce any new partners until fall; what Indy Pass blackout tiers will look like for the 2023-24 ski season; how Indy Passes sold during the renewal, waitlist, and general public sales periods; why Indy limited and ultimately cut off pass sales for the 2023-24 ski season; the problem that blackouts can't solve; trying not to break the machine; how Indy will determine whether passes will go back on sale in the fall; new partners inbound; the top 10 Indy Pass partners by number of redemptions for the 2022-23 ski season; and the newest member of the Indy top 10 club.Why I thought that now was a good time for this interviewFish appears on the podcast as regularly as the snow melts.May 27, 2020 (Storm Skiing Podcast #16):April 27, 2021 (Storm Skiing Podcast # 45):May 9, 2022 (Storm Skiing Podcast #85):So every 40 podcasts or so. And here he is, back again exactly on cue, with podcast number 125. He would have been here no matter what, to discuss the ever-evolving, ever-fascinating Indy Pass. We could probably fill an hour every month of the year. But this year is different: in March, Fish sold Indy Pass to longtime tech partner Entabeni Systems. Wow. It seemed like IP just rolled into the party. And now all this. What gives, man? And why can't my boy Stiles scoop up an Indy just because he was busy picking out his new speakers at the boombox store for the past three weeks? And why are you mailing me a pass like it really is 1985? And do I still get my two days at Jay Peak? And when are you actually gonna add Tahoe man cause my cousin said it was sick out there? And since you're mailing a pass can you throw in some stickers Brah? So much to dig into.Why you should consider the Indy PassWell do you like skiing? Do you like selling your grandmother's heirloom candlesticks to pay for skiing (terrible example, actually, as candles and all related paraphernalia out to be recycled into a giant bouncy ball and shot into space to create a second moon). If you answered “yes” to the first question and “no” to the second, then the Indy Pass might be for you.One of the worst takes in skiing is that there's nothing on the Indy Pass “worth” traveling out West for. I would have to walk into a McDonald's and observe people eating their rancid food to witness a dumber idea. Indy's northern Rockies kingdom is stacked with launchpads larger than anything in New England: Mission Ridge, 2,250 vertical feet on 2,000 acres of skiable terrain; Mt. Hood Meadows, 2,777 feet/2,150 acres; Lost Trail, 1,800 feet/1,800 acres; Brundage, 1,921 feet/1,920 acres.That's just the start of the list. If you're an eastern or Midwestern skier who lives anywhere within the Indy orbit, this one super-cheapo discount product can give you an over-the-top amazing ski season. Buy an Indy Pass. Then hit all your locals. Then hit them all again. Then fly or drive of #VanLife your way west and loop the circuit. You get the western pow and the western vibe and the wide-open western glades without the western destination-town alienation and crowds.For years I was that guy who flew west and blew right past Loveland on my way to Copper or Keystone or Breck or Vail. But I'm not that guy anymore. I still love – will always love – the megaresorts of the American West. But last week, after an outstanding six days at Big Sky, I angled east toward Red Lodge, seated on the Montana side of Beartooth Pass. It was sprawling, gorgeous, glorious and empty. Admittedly, the conditions kind of sucked. But they'd sucked the day before at Big Sky too – a storm had cargoed in three inches after a big thaw. Dust-on-crust? More like dust-on-concrete. But that, according to everyone I spoke with at both ski areas, had been the first thaw all winter. This is Montana high country, oases rising out of the flats. The architecture of the mountains, the dreamily spaced trees, the steady fall lines, the broad ski-everything kingdom, promised something glorious another day.I found it the next day, at Great Divide, a little-known but riotous locals' bump off I-15 outside of Helena. A 1,500-foot vertical drop on 1,600 acres, split into three or four treed bowls served by open-basket Riblet doubles. Four or five inches from an overnight storm, mostly smooth base below. A half-dozen whooping runs. What felt like limitless lines. No liftlines at all. Even on a Saturday. Just skiing. Skiing skiing skiing. All day long in the Montana backwoods.Great Divide is not an Indy Pass partner, but it could (and should) be. Family-owned, rich in vibe and attitude, complex and glorious in its sprawling terrain, empty of pretense and a knick-knack souvenir veneer. If you want a cheeseburger, it's $8.50. If you want a T-shirt, you buy it in the rental shop, which is also the ticket desk, which also appears to be the main office. There's a good chance one of the four owners will be there working the register. I think this is what Fish means when he describes a mountain as “authentic.” Which seems to mean people running a ski area like it's a family sandwich shop, with everyone doing what they can at all times to make it work.This version of skiing is not for everyone. Some people really want that #ExperienceOfALifetime hashtag on their Instapost. But if you're a little bit over that, or just want a break from it once in a while, well, jump on that IP email list and plan to pick one up this fall.Podcast NotesOn retro IndyRetro Indy is a funny notion, as the website flipped live less than a goldfish's lifetime ago. But a look at this landing page, captured by the Wayback Machine on March 17, 2019, underscores how fast Indy has grown:On SnowvanaFish talked about his Northwest “stoke festival,” Snowvana, which has become an annual Portland tradition. You can learn about it here.On Peak Performance agingOn a 10-hour drive from South Tahoe to San Diego last month, I streamed an episode of The Reinvention Project with Jim Rome that featured author Steven Kotler. He'd recently written a book called Growing Old, Staying Rad, which exposes myths around physical and mental degeneration and aging. One giant takeaway: your skills only decline if you let them. I brought this up in the context of Doug's career because he created the Indy Pass at age 62, a cultural waypoint at which most Americans are hypnotized to believe their most productive time is past them. And here Fish creates one of the greatest products in skiing in his seventh decade. It's a remarkable anecdote that proves Kotler's point and underscores the incredible power of moving forever forward.I have been listening to Jim Rome's daily sports talk radio show for decades, and my interview style largely mimics his. This one is well worth a listen if you're at all interested in aging with style:On the Indy Pass top 10In the podcast, Fish lays out the top-10 most-redeemed Indy Pass ski areas for the 2022-23 ski season. Here they are:1)    Jay Peak2)    Waterville Valley3)    Cannon Mountain4)    Pats Peak5)    Bolton Valley6)    Saddleback7)    Magic Mountain8)    Berkshire East9)    Powder Mountain10) Lutsen MountainsAnd here's what the list looks like year-by-year since Indy's inaugural season:Most of the sliding around between this season and last can be attributed to blackout dates: Lutsen and Pats Peak increased theirs and thus slid in the rankings. Cannon reduced theirs and so advanced. And then there's Saddleback:On Saddleback blackoutsFish notes that Saddleback was a first-time entrant into the Indy Pass top 10. There was no mystery as to why: “A lot of resorts in New England added blackouts, Saddleback took theirs away,” for the 2021-22 ski season, Fish tells me on the podcast.Saddleback General Manager Jim Quimby and I discussed exactly this, and how crucial Indy Pass has been to the mountain's renaissance since re-opening in 2020 after a five-year closure, in our recent podcast conversation (1:28):Honestly though just listen to the whole thing. Quimby delivers the rich history of Saddleback with an unforgettable series of anecdotes, reflections, and emotion. One of the best episodes I have to offer.The Storm explores the world of lift-served skiing all year long. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 38/100 in 2023, and number 424 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Subscriber-only episodeSubscribe here! https://www.buzzsprout.com/1882919/supportIn this episode Nicole and Sarah talk about the class action settlement resolution between Alterra Mountain Company and Ikon pass holders impacted by ski resort closures in March 2020.  More detailed info from Ikon here:https://www.momtrends.com/ski/ikon-pass-refunds-from-class-action-suithttps://www.ikonpass.com/en/covid-class-action-creditClass Action Website: https://skipasssettlement.com/Please Help Support our Podcast:Check out the Ski Pack at www.puremountainfun.com and use code SKIMOMS2023 for 20% off your orderJoin the Ski Moms Fun Community!Follow us on Apple Podcasts and please rate and share with a friend!On Instagram @skimomsfunCheck out the Ski Moms Fun StoreContact us sarah@skimomsfun.comJoin the Ski Moms Fun Community! Follow us on Instagram @skimomsfunCheck out the Ski Moms Fun Store at www.skimomsfun.comContact us sarah@skimomsfun.com

Alterra Mountain Company has made several development proposals, involving several high rises and an indoor water park in the Lake Tahoe area. KVMR's Felton Pruitt spoke with Tom Mooers, Executive Director of Sierra Watch, about the progress and implications of those proposals as they work to pass through legal obstacles.

This podcast hit paid subscribers' inboxes on Jan. 31. It dropped for free subscribers on Feb. 3. To receive future pods as soon as they're live and to support independent ski journalism, please consider an upgrade to a paid subscription.WhoJeremy Clark, Founder of New England Ski History and contributor to New England Ski Industry NewsRecorded onDecember 6, 2022About New England Ski HistoryNew England Ski History has two main components:1) NewEnglandSkiHistory.comThis is HQ. Each New England state gets a landing page, which in turn links out to profiles of all its active ski areas, its major lost ski areas, and many planned-but-never built ski areas:* Connecticut* Maine* Massachusetts* New Hampshire* Rhode Island* VermontThere are also pages devoted to expansions (both realized and cancelled), lifts (sorted by type, brand, or year installed or removed), and trailmaps. One of my favorite features is the inventory of historic lift ticket and season pass prices (select the drop-downs at the top to change the state or season).The site, like its subject matter, is a little retro, but the information is, in general, very current. For New England podcast prep, this site is gold.2) NewEnglandSkiIndustry.comThis is a news site, focused always and only on New England. The subject matter is expansive and often esoteric: updates on chairlift construction or obscure ski area re-openings – topics few other outlets would cover, but of clear interest to the typical Storm reader. I never send out a news update without checking this site for tidbits that I would otherwise miss. Clark recently launched a Substack newsletter that pushes these headlines right to your email inbox - subscribe below:Why I interviewed himThere has been organized skiing in New England for at least 100 years. Rolling terrain, half-year-long winters, and population density made that inevitable. As soon as machines tiptoed their way into Earth's timeline, New Englanders began flinging them up hillsides. Some stuck. Most didn't. Today, New England skiing is a couple dozen monsters, a few dozen locals, and a scattering of surface-lift bumps where a lift ticket costs less than a pack of smokes.As rich as this history is, there are few reliable sources of historical information on New England skiing. New England Lost Ski Areas Project has documented more than 600 lost ski areas across the region – the site's founder, Jeremy Davis, was one of my first guests on The Storm Skiing Podcast back in 2019 (it's still one of my favorite episodes). The New England Ski Museum has put together timelines on the development of lifts, snowmaking, grooming, and more. But current information on still-operating ski areas is hard to find outside of the ski area sites themselves, and even those are often unhelpful for anything more in-depth than pulling up the current trailmap.New England Ski History hosts the best and most comprehensive library of information not just on the region's major lost ski areas, but on the 90-ish active ones. One thing that has frustrated me in the internet age is how difficult it can be to find what should be the most basic information. What year did Jay Peak open? What is the vertical drop of Veterans Memorial ski hill in New Hampshire? Why did Mt. Tom, Massachusetts, close despite its popularity?For the past 15 to 20 years, Jeremy Clark, who as a tech-brained 1990s teenager built Berkshire East's first website, has been organizing all of this information in one place. The site is free for all, but it has been invaluable to me as a reliable information source on all things New England skiing. I never knew who ran it – unlike The Storm, there is no name adjacent to the masthead - until late last year, when I fired off an email to the anonymous address posted on the site. Clark answered right away, and here we are.What we talked aboutNew England snowmaking superpowers; New England Ski History HQ; the rotation theory of skiing; unsung but interesting small ski areas; growing up at atmospheric and primitive Berkshire East; the power plant that changed weather in the entire valley; Roy Schaefer, savior of Berkshire East; building the ski area's first website for $180 in the ‘90s; the annual continent-wide hunt for used equipment; the evolution of Berkshire East from backwater to four-seasons resort that's a top-10 draw on the Indy Pass; the 100-year-old but little-known Eaglebrook ski area; Proctor Academy ski area; “I realized I'd be able to ski a lot more if I didn't work in the ski business”; how and why Jeremy created New England Ski History; building the site's tremendous ski area profiles; the value of showing up; the potential to scale the site up; assembling the jigsaw puzzle of a decades-long ski-area history; “the goal of the site is to get the history right”; sorting out Berkshire East's complicated history; the role of the interstates in building New England skiing; keeping the site updated; New England Ski Industry News and its corresponding Substack newsletter; why Clark shut down the New England Ski History Facebook page, even though it had approximately 10,000 followers; lost ski areas; the devastating loss of Mt. Tom and why it will likely never return; the value of small ski areas; Brodie; “intermediate terrain is great for business”; the rise and fall of Ski Blandford; Woodbury, Connecticut and whether it could ever come back; assessing Saddleback two years in; the attempted comebacks of Granite Gorge and Tenney; what it would take to make The Balsams happen; what it takes to bring a lost ski area back from the dead; the drama at Big Squaw and whether the upper mountain will ever re-open; whether Big Squaw's minimalist model would work to keep other lost ski areas alive; potential lost ski areas that could re-emerge from the dead; Mt. Prospect; the comeback potential of Plymouth Ski Area in Vermont; New England expansion plans; Ragged; the good and bad of multi-mountain passes; what skiing and smoking have in common; reaction to Pacific Group Resorts purchasing Jay Peak; Vail and New Hampshire – “I hope they've learned that New Hampshire is a lot different than Vermont”; and upgrades at Attitash.          Why I thought that now was a good time for this interviewOne of The Storm's animating principles is the celebration of excellence. Who is doing things right in the ski world? Sometimes that's Jay Peak and Whitefish middle-fingering astronomical big-mountain walk-up lift ticket prices. Sometimes that's Alterra assembling the greatest ski area lineup in the history of multi-mountain passes. And sometimes it's someone who has quietly built a damn good website that enriches the world of lift-served skiing in a way that no one else has managed to do. That's why I've hosted the owners of Lift Blog, Real Skiers, and Seniors Skiing on the pod. And that's why I invited Clark onto the show.Industrialized skiing is evolving at an insane pace. It was just six years ago that Vail purchased its first New England ski area. At the time – 2017 – there was no Ikon Pass, no Alterra Mountain Company, no Indy Pass, no Covid, no eight-place chairlifts (in America). The more debris there is blowing around in the storm, the harder it can be to remember the world before it floated in. We all need centering mechanisms, places where we can draw context and anchor our understandings. For New England skiing – one of the most vibrant wintertime cultures on the planet – there is really no better or more comprehensive source than New England Ski History. As we all try to make sense of our ever-changing megapass-dominated ski world of 2023 together, I thought that it would be valuable to point out that the region's past, at least, was already capably organized.What I got wrong* I said that I couldn't think of any New England ski areas that remain under their original ownership, and Clark quickly pointed out that Pats Peak has been under the stewardship of the Patenaude family since it opened in 1962, which of course: I had just discussed that very point with Pats Peak GM Kris Blomback on the podcast a few months before.* I said offhand that Killington and Sugarbush's max 2022-23 lift tickets were in the $180 range, and that I would confirm those prices. Both are hitting closer to $200.Podcast NotesWe discussed quite a few active-but-lesser-known ski areas on the podcast – I've linked to their New England Ski History profile pages below:* Eaglebrook, a 440-vertical-footer in Massachusetts served by a double chair. This is the second-oldest ski area in the country, and serves the students at the private Eaglebrook School. I just love their trailmap:* Proctor is another private-academy bump, a 436-footer in Andover, New Hampshire. This one has occasionally opened to the public in the past, but I haven't been able to find any information on open ski days since the pandemic hit in 2020.We talked a lot about Berkshire East, which Clark worked at for more than a decade:* Clark referenced a cancelled but partially built expansion for the ski area in the 1970s – read the full history here.* Clark designed Berkshire East's first website. The earliest screenshot I could find was from April 18, 1998, and it's a beauty:We also discussed several lost ski areas, including:* Chickley Alps, Massachusetts rose 300 vertical feet and operated from 1937 to 1979.* Mt. Tom, Massachusetts, a fairly successful ski area whose sudden closing in 1998 is still a bit mystifying. This 680-vertical-foot ski area ran on four double chairs and a collection of surface lifts.* Brodie, which the owners of neighboring Jiminy Peak bought and shuttered around the beginning of the century.I asked Clark which lost ski areas had the best chance of a comeback:* Monteau in northern New Hampshire, which rose 650 vertical feet and was served by a double chair and some surface lifts, and has been closed since 1990.* Farr's Hill, Vermont. This 160-foot bump has been closed since the 1960s. A couple years back, however, a new owner purchased a used T-bar from Oak Mountain, New York, with the intention of re-opening the ski area. I haven't heard any updates in a while, and the ski area's Facebook page is now inactive.* Plymouth Notch/Roundtop/Bear Creek – this is the most recent lost chairlift-served ski area in Vermont. It operated as a private club as recently as 2018, and has a fairly extensive trail network. The problem? It's sandwiched between Killington and Okemo.Clark and I discussed the upcoming expansion plans at:* Waterville Valley – the resort hopes to finally link the village to the ski area with a gondola up the back side of Green Peak:* Sunday River, where the recently opened Jordan 8 chairlift will act as the gateway to the massive Western Reserve territory, which could double the size of the resort. Unfortunately, there are no renderings of the expansion to share yet.* Sugarloaf – West Mountain, which is scheduled to open in early 2024 (I did a full write-up on this one a few weeks back):We also discussed abandoned or suspended potential expansions at:* Ragged Mountain – Pinnacle Peak, where the ski area cut trails years ago; owner Pacific Group Resorts confirmed to me last year that they do not intend to proceed with the expansion.* Killington – the proposed but cancelled Parker's Gore project would have added 1,500 acres with a sustained 3,000 foot vertical drop, served by up to 10 lifts.* Cranmore – Black Cap, which would boost the ski area's vertical drop from 1,200 to 1,800 feet.* Bolton Valley, which was originally proposed as a far larger resort than the three-peak operation you can ski today. Clark said he found this masterplan, which shows chairlifts running all the way down to Interstate 89 – 1,800 feet below where the current Vista base area sits:We discussed the Hall double chair that once acted as a redundant lift to the Attitash Summit Triple, which Peak Resorts removed without explanation around 2018. This turned out to be the worst possible decision, as the triple then conked out for months at the end of the 2018-19 ski season. Vail Resorts will finally replace the triple with a high-speed quad this summer, making the decision to remove the double moot. It's the Top Notch Double on the map below:The Storm publishes year-round, and guarantees 100 articles per year. This is article 7/100 in 2023, and number 393 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com.The Storm explores the world of lift-served skiing all year round. Join us. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

Today is Monday, January 2, and we're looking at Vail Resorts, Inc. vs. Alterra Mountain Company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today is Friday, October 21 and we're looking at Indy Pass vs. Vail Resorts vs. Alterra Mountain Company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's Local News Hour, host Leslie Thatcher's guests are: (11:22) Summit County Council Member Roger Armstrong, who recaps Wednesday's meeting, (27:55) then Ski Butlers founder and owner Bryn Carey talks about selling his business to Alterra Mountain Company, (39:06) and finishing the hour is the Executive Director of Christian Center of Park City, Rob Harter, with details on this weekend's Hike for Hunger.

To support independent ski journalism, please consider becoming a free or paid subscriber. This podcast hit paid subscribers’ inboxes on June 25. Free subscribers got it on June 28. To receive future pods as soon as they’re live, please consider an upgrade to a paid subscription.WhoRusty Gregory, CEO of Alterra Mountain Company, owner of the Ikon PassRecorded onJune 23, 2022About Alterra Mountain CompanyOwned by: KSL Capital and Henry Crown and CompanyAbout the Ikon PassHere’s a breakdown of all the ski areas that are party to Alterra’s Ikon Pass:Why I interviewed himIn its first five years, Alterra has gotten just about everything right – or about as right as any ski company can as it Starfoxes its way through an asteroid belt filled with Covid and empowered workers and shattered supply chains and The Day After Tomorrow weather patterns and an evolving social fabric and the sudden realization by U.S. Americans that there’s such a thing as outside. The company changed the name of one of America’s iconic resorts, managed a near meltdown of its Pacific Northwest anchor, met Covid as well as it could, and continually tweaked Ikon Pass access tiers to avoid overwhelming partner mountains while still offering skiers good value. Oh, and adding Sun Valley, Snowbasin, Chamonix, Dolomiti Superski, Kitzbühel, Schweitzer, Red Mountain, Mt. Bachelor, and Windham to the pass – all since Covid hit.If it’s all seemed a little improvisational and surprising, that’s because it has been. “I have a great propensity for enjoying chaos and anarchy,” Gregory tells me in the podcast. That explains a lot. In the frantic weeks after Covid zipped North American skiing shut in March 2020, angry skiers demanded concessions for lost spring skiing. Vail released, all at once, an encyclopedic Epic Pass credit plan, which metered discounts based upon number of days skied and introduced an “Epic Coverage” program that secured your investment in the event of everything from a Covid resurgence to the death of a beloved houseplant. Alterra, meanwhile, spun its plan together in four dispatches weeks apart – a renewal discount here, a deferral policy there, an extension six weeks later. “We’re continuing to strengthen our offerings,” Gregory told me on the podcast mid-way through this staggered rollout.In other words, Dude, just chill. We’ll get it right. Whether they ultimately did or not – with their Covid response or anything else – is a bit subjective. But I think they’ve gotten more right than wrong. There was nothing inevitable about Alterra or the Ikon Pass. Vail launched the Epic Pass in 2008. It took a decade for the industry to come up with an effective response. The Mountain Collective managed to gather all the best indies into a crew, but its reach was limited, with just two days at each partner. M.A.X. Pass, with five days per partner, got closer, but it was short on alpha mountains such as Jackson Hole or Snowbird (it did feature Big Sky, Copper, Steamboat, and Winter Park) and wasn’t a season pass to any ski area. The Ikon Pass knitted together an almost impossible coalition of competitors into a coherent product that was an actual Epic Pass equal. Boyne, Powdr, and the ghosts of Intrawest joining forces was a bit like the Mets and the Red Sox uniting to take on the Yankees. It was – and is – an unlikely coalition of competitors fused around a common cause.The Ikon Pass was a great idea. But so was AOL-Time Warner – or so it seemed at the time. But great things, combined, do not always work. They can turn toxic, backfire, fail. Five years in, Alterra and Ikon have, as Gregory tells me, “dramatically exceeded our expectations in every metric for the fifth year in a row.” While Rusty is allergic to credit, he deserves a lot. He understands how complex and unruly and unpredictable skiing and the ski industry is. He came up under the tutelage of the great and feisty Dave McCoy, founder of the incomparable and isolated Mammoth Mountain, that snowy California kingdom that didn’t give a damn what anyone else was doing. He understood how to bring people together while allowing them to exist apart. That’s not easy. I can’t get 10 people to agree to a set of rules at a tailgate cornhole tournament (the beer probably doesn’t help). Everyone who loves the current version of lift-served skiing – which can deliver a skier to just about any chairlift in the United States on a handful of passes (and that’s definitely not all of you), and has inspired an unprecedented wave of ski area re-investment – owes Gregory at least a bit of gratitude.What we talked aboutThe accidental CEO; Alterra’s “first order of business was to do no harm”; Rusty’s mindset when the Ikon Pass launched; the moment when everyone began believing that the Ikon Pass would work; reflections on the first five years of Alterra and Ikon; the challenges of uniting far-flung independent ski areas under one coalition; “every year we have to make the effort to stay together”; the radically idiosyncratic individualism of Dave McCoy; what it means that Ikon has never lost a partner – “there’s no points in life for losing friends”; Alterra doesn’t like the Ikon Base Plus Pass either; Covid shutdown PTSD; the long-term impact of Covid on skiing and the world; the risks of complacency around the Covid-driven outdoor boom; why Alterra’s next CEO, Jared Smith, comes from outside the ski industry; how the Ikon Pass and Alterra  needs to evolve; preserving the cultural quirks of individual mountains as Alterra grows and evolves under new leadership; “we dramatically exceeded our expectations in every metric for the fifth year in a row”; the importance of ceding local decisions to local resorts; “I have a great propensity for enjoying chaos and anarchy”; the current state of the labor market; Ikon Pass sales trends; “having too many people on the mountain at one time is not a great experience”; staying “maniacally guest-experience focused”; Crystal Mountain’s enormous pass price increase for next season; why Deer Valley and Alta moved off the Base Pass for next season; Mayflower, the resort coming online next to Deer Valley; the Ikon Session Pass as a gateway product; why Alterra pulled Mammoth, Palisades Tahoe, and Sugarbush off the Mountain Collective Pass; Sun Valley and Snowbasin joining Ikon; Ikon’s growing European network; whether Alterra would ever look to buy in Europe; “we’re making constant efforts” to sign new Ikon Pass partners; “we’re very interested in Pennsylvania”; I just won’t let the fact that KSL owns Blue and Camelback go; “Alterra needs to move at the right pace”; whether we will ever see more Ikon partners in the Midwest; why Alterra hasn’t bought a ski area since 2019; whether Alterra is bidding on Jay Peak; and thoughts on Rob Katz’s “growth NIMBYism” speech.Why I thought that now was a good time for this interviewGregory has been Alterra’s CEO for about four and a half years. That seems to be about four and a half years longer than he wanted the job. In 2017, he was enjoying retirement after four decades at Mammoth. As an investor in the nascent Alterra Mountain Company – a Frankenski made up of Mammoth, Palisades Tahoe, and the remains of Intrawest – he helped conduct a wide-reaching search for the company’s first CEO. He ended up with the job not through some deft power play but because the committee simply couldn’t find anyone else qualified to take it.His only plan, he said, was to do no harm. There are, as we have seen, plenty of ways to make multi-mountain ski conglomerates fail. Boyne alone has managed the trick over the extra long term (a fact that the company does not get nearly enough credit for). The years after Gregory took the job in February 2018 certainly tested whether Alterra and Ikon, as constructs, were durable beyond the stoke of first concept.They are. And he’s done. At 68, confined for the past half decade to a Denver office building, I get the sense that Gregory is ready to get away from his desk and back in the liftline (or maybe not – “I will be so pissed if I have to wait in a line,” he tells me on the podcast). He’s earned the break and the freedom. It’s someone else’s turn.That someone else, as we learned last month, will be Jared Smith, Alterra’s current president. Gregory will move into a vice chairman of the board role, a position that I suspect requires extensive on-the-ground snow reporting. Smith, who joined Alterra last year after nearly two decades with Live Nation/Ticketmaster, has plenty to prove. As I wrote in May:Gregory was the ultimate industry insider, a college football player-turned-liftie who worked at Mammoth for 40 years before taking the top job at Alterra in 2018. He’d been through the battles, understood the fickle nature of the ski biz, saved Mammoth from bankruptcy several times. Universally liked and respected, he was the ideal leader for Alterra’s remarkable launch, an aggressive and unprecedented union of the industry’s top non-Vail operators, wielding skiing’s Excalibur: a wintry Voltron called the Ikon Pass. That such disparate players – themselves competitors – not only came together but continued to join the Ikon Pass has no doubt been at least partly due to Gregory’s confidence and charisma.Smith came to Alterra last June after 18 years at Live Nation and Ticketmaster. I don’t know if he even skis. He is, by all accounts, a master of building products that knit consumers to experiences through technology. That’s a crucial skillset for Alterra, which must meet skiers on the devices that have eaten their lives. But technology won’t matter at all if the skiing itself suffers. Alterra has thrived as the anti-Vail, a conglomerate with an indie sheen. Will the Ikon Pass continue to tweak access levels to mitigate crowding? Will Alterra continue its mega-investments to modernize and gigantify its resorts? Can the company keep the restless coterie of Boyne, Powdr, Jackson Hole, Alta, Taos, A-Basin, Revelstoke, Red, and Schweitzer satisfied enough to stay united on a single pass? For Alterra, and for the Ikon Pass, these are the existential questions.I have been assured, by multiple sources, that Smith does, in fact, ski. And has an intuitive understanding of where consumers need to be, helping to transform Ticketmaster from a paper-based anachronism into a digital-first experience company. Covid helped accelerate skiing’s embrace of e-commerce. That, according to Gregory, is just the beginning. “Different times require different leadership, and Jared Smith is the right leader going forward,” Gregory tells me in the podcast.Alterra’s first five years were a proof of concept: can the Ikon Pass work? Yes. It works quite well. Now what? They’ve already thought of all the obvious things: buy more mountains, add more partners, play with discounts to make the thing attractive to loyalists and families. But how does Alterra sew the analogue joy that is skiing’s greatest pull into the digital scaffolding that’s hammering the disparate parts of our modern existence together? And how does it do that without compromising the skiing that must not suffer? Is that more difficult than getting Revelstoke and Killington and Taos to all suit up in the same jersey? It might be. But it was a good time to get Gregory on the line and see how he viewed the whole thing before he bounced.Questions I wish I’d askedEven though this went long, there were a bunch of questions I didn’t get to. I really wanted to ask how Alterra was approaching the need for more employee housing. I also wanted to push a little more on the $269 Steamboat lift tickets – like seriously there must be a better way. I also think blackout dates need to evolve as a crowding counter-measure, and Vail and Alterra both need to start thinking past holiday blackouts (as Indy has already done quite well). I’ve also been preoccupied lately with Alterra’s successive rolling out of megaprojects at Palisades Tahoe and Steamboat and Winter Park, and what that says about the company’s priorities. This also would have been a good time to check in on Alterra’s previously articulated commitments to diversity and the environment. These are all good topics, but Alterra has thus far been generous with access, and I anticipate ample opportunities to raise these questions with their leadership in the future.What I got wrongWell despite immense concentration and effort on my part, I finally reverted to my backwater roots and pronounced “gondola” as “gon-dole-ah,” a fact that is mostly amusing to my wife. Rusty and I vacillated between 61 million and 61.5 million reported U.S. skier visits last year. The correct number was 61 million. I also flip-flopped Vail’s Epic Pass sales number and stated at one point that the company had sold 1.2 million Epic Passes for the 2021-22 ski season. The correct number is 2.1 million – I did issue a midstream correction, but really you can’t clarify these things enough.Why you should consider an Ikon PassI feel a bit uncomfortable with the wording of this section header, but the “why you should ski X” section is a standard part of The Storm Skiing Podcast. I don’t endorse any one pass over any other – my job is simply to consider the merits and drawbacks of each. As regular readers know, pass analysis is a Storm pillar. But the Ikon Pass is uniquely great for a handful of reasons:An affordable kids’ pass. The Ikon Pass offers one of the best kids’ pass deals in skiing. Early-birds could have picked up a full Ikon Pass (with purchase of an adult pass) for children age 12 or under for $239. A Base Pass was $199. That’s insane. Many large ski areas – Waterville Valley, Mad River Glen – include a free kids pass with the purchase of an adult pass. But those are single-mountain passes. The Ikon lets you lap Stratton from your weekend condo, spend Christmas break at Snowbird, and do a Colorado tour over spring break. The bargain child’s pass is not as much of a differentiator as it once was – once Vail dropped Epic Pass prices last season, making the adult Epic Pass hundreds of dollars cheaper than an Ikon Pass, the adult-plus-kids pass equation worked out about the same for both major passes. Still, the price structures communicate plenty about Alterra’s priorities, and it’s an extremely strong message.A commitment to the long season. On April 23 this year, 21 Ikon partners still had lifts spinning. Epic passholders could access just nine resorts. That was a big improvement from the previous season, when the scorecard read 20-2 in favor of Ikon. Part of this is a coincidence – many of Alterra’s partners have decades-long histories of letting skiers ride out the snow: Killington, Snowbird, Arapahoe Basin, Sugarloaf. Others. But part of it is Alterra’s letting of big operational decisions to its individual resorts. If Crystal Mountain wants to stay open into June, Crystal Mountain stays open into June. If Stevens Pass has a 133-inch base on April 18… too bad. Closing day (in 2021) is April 18. The long season doesn’t matter to a lot of skiers. But to the ones it does matter to, it matters a lot. Alterra gets that.That lineup though… The Ikon Pass roster has been lights out from day one. But as the coalition has added partners, and as key mountains have migrated from Epic to Ikon, it has grown into the greatest collection of ski areas ever assembled. As I wrote in March:Whatever the reason is that Snowbasin and Sun Valley fled Epic, the ramifications for the North American multipass landscape are huge. So is Alterra’s decision to yank its two California flagships and its top-five New England resort off of the Mountain Collective. Those two moves gave the Ikon Pass the best top-to-bottom destination ski roster of any multi-mountain ski pass on the continent.Good arguments can still be made for the supremacy of the Epic Pass, which delivers seven days at Telluride and unlimited access to 10 North American megaresorts: Whistler, Northstar, Heavenly, Kirkwood, Park City, Crested Butte, Vail, Beaver Creek, Keystone, and Breckenridge, plus Stowe, one of the top two or three ski areas in the Northeast.But many of Vail’s ski areas are small and regionally focused. I like Hunter and Jack Frost and Roundtop and Mount Brighton, Michigan, and their value as businesses is unquestioned, both because they are busy and because they draw skiers from rich coastal and Midwestern cities to the Mountain West. But the Epic Pass’ 40-some U.S. and Canadian mountains are, as a group, objectively less compelling than Ikon’s.The Ikon Pass now delivers exclusive big-pass access to Steamboat, Winter Park, Copper Mountain, Palisades Tahoe, Mammoth, Crystal Washington, Red Mountain, Deer Valley, Solitude, and Brighton, as well as a killer New England lineup of Killington, Stratton, Sugarbush, Sunday River, and Loon. The pass also shares big-mountain partners with Mountain Collective: Alta, Arapahoe Basin, Aspen Snowmass, Banff Sunshine, Big Sky, Jackson Hole, Lake Louise, Revelstoke, Snowbasin, Snowbird, Sugarloaf, Sun Valley, and Taos. For pure fall-line thrills and rowdy, get-after-it terrain, there is just no comparison on any other pass.In large parts of America, it’s become impossible to imagine not buying an Ikon Pass. The lineup is just too good. Epic still makes more sense in many circumstances. But for the neutral party, aimed primarily for big-mountain destinations in a city not defined by access to a local, the Ikon is telling a damn good story.Podcast NotesRusty and I talked a bit about the huge jump in Crystal’s pass price for next season. Here’s a more comprehensive look that I wrote in March, based on conversations with Crystal CEO Frank DeBerry and a number of local skiers.We also discuss Mayflower Mountain Resort, which is to be built adjacent to Deer Valley. Here’s a bit more about that project, which could offer 4,300 acres on 3,000 vertical feet. The developers will have to overcome the ski area’s relatively low elevation, which will be compounded by Utah’s larger water issues.Rusty explained why Alterra pulled Palisades Tahoe, Mammoth, and Sugarbush off the Mountain Collective pass ahead of next ski season. Here were my initial thoughts on that move. A tribute to Mammoth Mountain founder Dave McCoy, who died in 2020 at age 104:Previous Storm Skiing Podcasts with Rusty or Ikon Pass mountain leadersThe Summit at Snoqualmie President & GM Guy Lawrence – April 20, 2022Arapahoe Basin COO Alan Henceroth – April 14, 2022Big Sky President & COO Taylor Middleton – April 6, 2022Solitude President & COO Amber Broadaway – March 5, 2022The Highlands at Harbor Springs President & GM Mike Chumbler – Feb. 18, 2022Steamboat President & COO & Alterra Central Region COO Rob Perlman – Dec. 9, 2021Jackson Hole President Mary Kate Buckley – Nov. 17, 2021Crystal Mountain, Washington President & CEO Frank DeBerry – Oct. 22, 2021Boyne Mountain GM Ed Grice – Oct. 19, 2021Mt. Buller, Australia GM Laurie Blampied – Oct. 12, 2021Aspen Skiing Company CEO Mike Kaplan – Oct. 1, 2021Taos Ski Valley CEO David Norden – Sept. 16, 2021Alterra CEO Rusty Gregory – March 25, 2021Sunday River GM Brian Heon – Feb. 10, 2021Windham President Chip Seamans – Jan. 31, 2021Sugarbush President & GM John Hammond – Nov. 2, 2020Sugarloaf GM Karl Strand – Part 2 – Sept. 30, 2020Sugarloaf GM Karl Strand – Part 1 – Sept. 25, 2020Palisades Tahoe President & COO Ron Cohen – Sept. 4, 2020Alterra CEO Rusty Gregory – May 5, 2020Boyne Resorts CEO Stephen Kircher – April 1, 2020Sunday River President & GM Dana Bullen – Feb. 14, 2020Loon Mountain President & GM Jay Scambio – Feb. 7, 2020Sugarbush President & COO Win Smith – Jan. 30, 2020Boyne Resorts CEO Stephen Kircher – Nov. 21, 2019Killington & Pico President & GM Mike Solimano – Oct. 13, 2019Future Storm Skiing Podcasts scheduled with Ikon Pass mountainsBoyne Resorts CEO Stephen Kircher – September 2022Sun Valley VP & GM Pete Sonntag – September 2022The Storm publishes year-round, and guarantees 100 articles per year. This is article 69/100 in 2022, and number 315 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane). You can also email skiing@substack.com. Please be patient - my response may take a while. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

This week's episode of 'Advancing ALL Women' with Sarah Alter is 'The Language of Diversity.' Our guests this week are Gregory DeShields, Executive Director, Tourism Diversity Matters; Camille Goleb, Diversity & Inclusion Lead, Customer Solution Support and Innovation (CSI), SAP; and Hannah Wineman, Social Responsibility Specialist, Alterra Mountain Company. Sarah and our guests will dig deep into the key importance of language to the DEI&B conversation: why it matters and keeping up with the flow of change.

This week's episode of 'Advancing ALL Women' with Sarah Alter is 'The Language of Diversity.' Our guests this week are Gregory DeShields, Executive Director, Tourism Diversity Matters; Camille Goleb, Diversity & Inclusion Lead, Customer Solution Support and Innovation (CSI), SAP; and Hannah Wineman, Social Responsibility Specialist, Alterra Mountain Company. Sarah and our guests will dig deep into the key importance of language to the DEI&B conversation: why it matters and keeping up with the flow of change.

Today is Friday, January 28, and we're looking at Vail Resorts, Inc. vs. Alterra Mountain Company.Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/bwdailySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode Nicole and Sarah host Constance Beverley, the CEO of Share Winter Foundation.  Share Winter is a grantmaking organization working to improve the lives, health, and fitness of youth through winter sports. Constance explains the Share Winter Foundation business model - and how the organization works closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pipelines to ongoing winter sports participation.  This year alone, Share Winter will fund over 45,000 youth in programs across the country, fueling the next generation of winter sports participants and enthusiasts!Constance started skiing at age 2 with her family in Ohio.  When her dad passed away suddenly, Constance's mom was left to raise her 3 daughters on her own - and there was not money or time for skiing.  Constance got creative, she found ski area coupons in the local paper - and eavesdropped on lessons because she could not afford them.While Constance always loved skiing and snowboarding, a career in the snow sports industry was not seen as an option for a young woman growing up in Ohio. Constance shares her path from Wall Street lawyer to CEO of Share Winter. Please support our sponsor!Please use this link when placing your Kit Lender order. Kitlender.comKeep up with the latest from Share WinterShare Winter Foundation WebsiteShare Winter Foundation on InstagramShare Winter Foundation on FacebookShout out to the fantastic companies supporting Share Winter!Alterra Mountain Company https://www.alterramtnco.comHead Skis https://www.head.com/en_US/Surefoot https://www.surefoot.comRossingnol https://www.rossignol.com/us/United Airlines https://www.united.com/en/usHalf Days https://www.halfdays.comShred Dog https://shreddog.comResources:Donate to Share WinterFind a Share Winter program in your areaJoin the Ski Moms Fun Community!Follow us on Instagram @skimomsfunCheck out the Ski Moms Fun Store to support Share Winter - we always donate 10% of profits to Share Winter!

Danielle DiMartino Booth, CEO and Chief Strategist at Quinn Intelligence, LLC, discusses Omicron's effect on markets and gives her 2022 market outlook. Raul Villar, CEO of Paycor, talks about the Great Resignation and its impact on retailers and hospitality. Chieh Huang, co-founder and CEO at BOXED, discusses going public, the outlook for his company, and the supply chain. Rusty Gregory, CEO of Alterra Mountain Company, talks about the skiing industry and the outlook for winter outdoor experiences amid the Omicron outbreak. Hosted by Paul Sweeney and Kriti Gupta. See omnystudio.com/listener for privacy information.

The Storm Skiing Podcast is sponsored by Mountain Gazette - Listen to the podcast for discount codes on subscriptions.WhoRob Perlman, President and Chief Operating Officer of Steamboat Resort, and Regional Chief Operating Officer for Alterra Mountain Company’s Central RegionRecorded onDec. 6, 2021Why I interviewed himBecause there aren’t many like this: big, snowy, sprawling, accessible, parked above an actual downtown-centered town still animated by its cowboy past. Like Telluride or Crested Butte, Steamboat is a major resort tucked away from the interstate, giving it a different vibe from its I-70 cousins. That’s not to say it can’t get crowded, tracked out, or backed up – it’s an Ikon Pass headliner after all, a true destination. But it’s an extra step past everything, Denver and Summit County and Vail and Beaver Creek and Winter Park. You have to understand why it’s worth it. And that brings a different crowd, somehow. Not better or worse – just slightly more self-aware and humble. And the skiing itself is everything that most of us could want skiing to be. Big and approachable and varied and interesting and just confusing enough to feel like an immersive videogame, an RPG in which you ride three boats and take a horse over the pass and suddenly you’re in a very exotic land from which you must somehow extract yourself. And in the midst of this vastness you can shuck the crowds and be, somehow, alone in a forest in the mountains. It’s amazing and it happens every time I’m there. Bursting lines, the rat-a-tat energy of the base, the hypersonic chairlifts, and then quiet. Absolutely no one. Bird chirps and snowmelt dripping off the pines. And I just stop and sit with that, on a mountain in Colorado, pretty happy at that moment with all that there is.What we talked aboutPerlman’s new role overseeing Alterra’s Utah and Colorado resorts; thoughts on who may be the next leader at Deer Valley; why the Ikon Pass is not Alterra-owned Deer Valley’s season pass; working under industry legend and now-author Chris Diamond; the power of positivity; lots of Alterra stoke; Steamboat’s massive and transformative master plan; the titanic effort of moving the Steamboat gondola last summer; the wild line over lifts and glade terrain that the multi-station, 3.1-mile-long Wild Blue gondola will take up the mountain; the new mid-mountain “Greenhorn Ranch” beginner area; the logic of terminating the second gondola on Sunshine Peak; 650 acres of new expert and advanced gladed terrain on Pioneer Ridge and what kind of lift may serve it; why it was time to remove the Priest Creek double chair; the fate of the chairs and Steamboat’s philanthropic spirit; thoughts on eventual replacements for the Storm Peak, Sunshine, and Thunderhead lifts; could we see an eight-pack at Steamboat?; a potential gondola connection between the resort and the town; the eventual Sunshine II pod skier’s left of the current Sunshine trails; how we got to $269 walk-up day tickets; drawing a better line between walk-up prices and Ikon Passes; how the Ikon and Epic Passes have re-energized the skier market; what the extra skier traffic means for Steamboat; why Steamboat has always been limited to five days on the Ikon Base Pass; Steamboat’s partnership with Wyoming’s Snowy Range ski area; Howelsen Hill; the resort’s relationship with the town it sits above; and how the housing shortage is playing out in Steamboat and what the resort is doing to address it.Why I thought that now was a good time for this interviewSteamboat spent the summer, as Perlman said, “liberating” their central plaza by demolishing the massive gondola terminal and moving the lift’s base onto the slopes. That’s step one. What comes next is the aggressive and dizzyingly expensive Full Steam Ahead project, a $200 million subset of the resort’s long-term master plan that will transform Steamboat into the second-largest ski area in Colorado. That new terrain – a 650-acre gladed wilderness of advanced and expert runs – will drop 2,000 vertical feet of feisty white-knucklers onto a resort that largely lacks them. But the centerpiece of the project is a megalift serving the existing terrain: the 3.16-mile, 10-passenger, two-stage Wild Blue gondola, which shifts the beginner center to mid-mountain à la Jackson Hole and skips the long terrestrial commute over to Sunshine Peak in favor of a direct flight. It’s one of the most aggressive reorientations of skier traffic any U.S. resort has attempted in a long time, and it underscores Alterra’s commitment to modernizing and turbocharging its resort portfolio. Full steam ahead.What I got wrongI referred to the Wildhorse Gondola as a line between the parking lot and the resort base, when it in fact transports skiers up from down-mountain housing units.Why you should ski SteamboatBecause no matter who you are, you can. Seriously. It’s one of the most approachable big mountains in North America. The snow is plentiful and light. The greens are long and winding. The blues are unintimidating. The blacks are manageable, and once you need more than manageable, Steamboat leaves bumps everywhere. Beyond that are the glades, often touted as the best in the country. I won’t claim that for certain, but I will say that if you’re trying to amp up your glade game, this is the spot to do it. Nicely pitched, well-spaced trees, not much competition (good as the glades are, 95 percent of the skiers never leave the piste here, just like anywhere else). Meander over to Sundown Express, lap the Closets and Shadows all day long. You’ll come out a different skier. And that’s just the start. Almost the whole joint is skiable, the trees tighter as they shed official trail names. Get lost. Have fun. Then go down to town and live the night. There are plenty of good ski towns in America, and a few great ones. This is one of the great ones. Go.More SteamboatLift Blog’s inventory of Steamboat’s lift fleetHistoric Steamboat trailmaps on skimap.orgMore on Full Steam Ahead:Support The Storm by shopping at our partners: Patagonia | Helly Hansen | Rossignol | Salomon | Utah Skis | Berg’s Ski and Snowboard Shop | Peter Glenn | Kemper Snowboards | Gravity Coalition | Darn Tough | Skier's Peak | Hagan Ski Mountaineering | Moosejaw | Skis.com |The House | Telos Snowboards | Christy Sports | Evo | Hotels Combined | Black Diamond | Eastern Mountain Sports Subscribe at www.stormskiing.com

The Storm Skiing Podcast is sponsored by Mountain Gazette - Listen to the podcast for discount codes on subscriptions and merch.WhoFrank DeBerry, President and CEO of Crystal Mountain, WashingtonRecorded onOctober 18, 2021Why I interviewed himBecause Crystal is one of the under-appreciated giants of North American skiing. It has more inbounds skiable terrain than Jackson Hole and gets more snow than any ski area in Colorado. It’s not overlooked nationally because it’s hidden. It’s owned by Alterra, is the Pacific Northwest star on the Ikon Pass, and is seated in the shadow of Mt. Rainier, just two hours from downtown Seattle. But Crystal lacks the substantial bed base that would promote it from ski area to ski resort, that would make someone from New York or LA line it up beside the Wasatch or Tahoe or the I-70 corridor as a vacation option. So it’s mostly a local. A damn big one, with lights-out skiing and a voracious skier base. Maybe too voracious, judging from the recent pow-day traffic jams dozens of miles long. This is a big mountain with big plans, and I wanted to talk to the conductor of all this madness to find out exactly where it was headed.What we talked aboutWorking at Mountain Creek when Intrawest bought the place and replaced the entire lift system in one summer; “it’s almost impossible to run Mountain Creek”; why Intrawest sold the mountain and others, including Whistler; West Virginia skiing and why you need to hit Snowshoe; Crystal’s “extraordinary” terrain and enormous snowfall; the culture shock of moving from the snow-starved East to the snow-choked West; why Mountain Creek and Crystal are “not that dissimilar”; avalanche mitigation; the “rabid” Pacific Northwest ski culture; why Crystal went from perennial hidden gem to one battling chronic overcrowding; whether the ski area could ever build up a larger bed base; the enormous challenge of Crystal’s endless two-lane, un-expandable access road; why Crystal was initially unlimited on the Ikon Base Pass and why that proved to be unsustainable; what happened to passholder numbers when Alterra moved unlimited Crystal access to the full Ikon Pass; why the mountain had to stop selling day tickets in early 2020; why you may want to ski holidays at Crystal; why Crystal is moving to paid parking and how that will fund a mass transit system from Enumclaw; the amazing number of parking spaces Crystal loses to snowbanks each season; operating buses amid Covid; what might replace the Rainier Express; the difference between out-of-base lift capacity and overall lift capacity; a bold proposal to move the current gondola and add another; potential expansion up Bullion Basin; why Crystal abandoned that terrain several decades ago; whether the second base area or the Kelly’s Gap high-speed quad proposed on the 2004 master plan could still happen; why we may see groomed terrain in Northway; whether Crystal would ever upgrade capacity on the Northway or Chair 6 doubles; why we’re unlikely to see a chair up Silver King; which terrain could be included in a night-skiing expansion and what it would take to make it happen; and the tradition of the long season at Crystal and why that’s in no danger of ending.Why I thought that now was a good time for this interview“Crystal Mountain Resort is the sleeping giant of the Northwest.” – Peak Ski Guide & Travel Planner, 1994“Outside of Seattle, Crystal Mountain remains largely unknown. Too bad, because Crystal is 2,300 acres and 3,100 vertical feet of romping grounds.” – Skiing, October 1995“The region gets little press, is ridden almost exclusively by locals, and received biblical precipitation. … One of my guides claims it takes a few days to tear up Crystal after a big dump.” – Skiing, October 1999Welp, things have changed. The 1990s version of Crystal was, according to Lift Blog, a time machine owned by a ski cooperative. Boyne bought the joint, fixed it up, and, after a brief stint as an indie, Crystal ended up in Alterra’s quiver. So: a modern ski area, on the Ikon Pass, in the shadow of an increasingly affluent metro Seattle population that has exploded from around 2.5 million to nearly 4 million in the past 25 years, 100 percent of whom access the ski area via an endless two-laner.It’s quite a mess. This offseason, Crystal made two huge moves to address the chronic overcrowding that’s now as predictable as the mountain’s monster snowstorms: significantly reduce Ikon Base Pass access and implement a paid parking program. These short-term moves are the first steps in an evolving master plan that should address parking shortages, increase out-of-base lift capacity, and improve the overall ski experience. Crystal has huge plans, especially around its lift fleet, and I wanted to give frustrated skiers a window into how their current ski-day woes may eventually subside.Questions I wish I’d askedIn August, I rode the Crystal gondola to the summit with my family. Base area signs warned of limited visibility, but we had driven all the way out there already and I like riding lifts anyway and so up we went. Wildfire smoke, everywhere erasing the horizon. Rainier, normally looming epochally over the ski area’s summit, was invisible. With Sierra-at-Tahoe facing a limited season after extensive wildfire damage and Heavenly and Kirkwood facing down fire threats, the ski industry is reckoning with climate change as an all-seasons threat. I would have loved to have gotten DeBerry’s take on what this means, both for Crystal and for the industry at large.Why you should ski CrystalI mean, well, just look at the place:When ski writers talk about a “skier’s mountain,” this is what they mean. Vast dominions of raging terrain dumping thousands of feet off the summit. Very little grooming. Buckets of snow. This is trailblazing skiing – pick your own route, any route, do your best not to die. And why not? They don’t have 5,000 tourists at the base area to keep happy. Let the other mountains string traverses across the fall line to zigzag green circle boulevards from the summit. Crystal is a mega-mountain that still feels primarily like a ski area for skiers. It’s a must-hit.Just go, you know, on a weekday.Additional reading/videosLift Blog’s inventory of Crystal Mountain liftsArchival Crystal trailmapsDeBerry refers to “John” frequently throughout our interview. He’s referencing John Kircher, former owner of Crystal Mountain and brother of Boyne Resorts CEO Stephen Kircher. Here’s a really good overview of why he sold the mountain to Alterra shortly after Vail bought Stevens.More on the great powder-day fiasco of 2020 that forced huge changes in how Crystal manages skiers and traffic.Gregory Scruggs wrote an outstanding compare-and-contrast of the trajectories of Crystal under Alterra and Stevens Pass under Vail:The two biggest rival corporations in ski resort management staked their claims in Washington state in 2018 by purchasing two of the Central Cascades’ most beloved ski areas.Vail Resorts, based in Broomfield, Colorado, bought Stevens Pass, the lovably crusty ski area on one of the continent’s snowiest mountain passes reachable by road; meanwhile, Denver-based Alterra Mountain Company snapped up Crystal Mountain, a resort founded by Seattle ski bums at the edge of Mount Rainier National Park.…Numerous interviews with season pass holders from both resorts show that Crystal Mountain provided customers with a premier experience amid tough pandemic conditions — though this comes at a premier price. Meanwhile, Stevens Pass slashed the price of its Epic Pass last month in an attempt to make skiing more affordable after a season in which its operational struggles frustrated many longtime pass holders. Get on the email list at www.stormskiing.com

In this episode, Hall welcomes Ben Rifkin, CEO at Ten Eighty Capital. Ten Eighty is a single-family office and diversified private investment firm with three primary focus areas. Ten Eighty Trading develops proprietary technical trading strategies for the public markets. Ten Eighty Capital invests time, capital, and expertise into operating companies ranging from concepts incubated in-house to late-stage growth rounds and even full buyouts, alternative funds, and other investment vehicles. Ten Eighty Land invests in discrete residential and commercial properties as well as broader development projects. Ben is the co-founder and board director of AcceleratUM, a privately funded collaborative that advances consensus solutions for the unmanned mobility industry. He devotes significant time to public education and youth development organizations as board chair of the Park City Education Foundation and board director of Live Like Sam Foundation. Prior to Ten Eighty, Ben served as President of Royal Street Investment & Innovation Center, leading strategic investment and business decisions and advising on Royal Street's sale of Deer Valley Resort and Solitude Resort to Alterra Mountain Company. He was also a founding Venture Partner of Royal Street Ventures. In these roles, Ben worked closely with private and public companies in the hospitality, virtual reality, consumer products, consumer internet, and enterprise software industries. Ben also managed the Park City Angels as Executive Director leading membership, deal sourcing, and diligence efforts. He helped open Park City's first co-working space and incubator, PandoLabs, and also served as co-chair and emcee of Thin Air, a business leadership and innovation conference underwritten by the Park City Chamber of Commerce. Ben began his professional career in media, working his way up at Time Warner and Bonnier Corporation from intern to eventually become the youngest-ever Publisher of the SKI and Skiing brands while also serving as associate publisher of Saveur and Garden Design. He left media to pursue a career in finance via sports and entertainment, first as SVP Marketing and Operations at Consumer Capital Partners and world-class cycling stage race the US Pro Challenge, and later as President and General Manager of the Denver Cutthroats, the AA-affiliate of the NHL's Colorado Avalanche. Ben grew up in Maine, graduated from Hebron Academy, and went on to the alpine ski race at Dartmouth College, where he majored in creative writing and was involved in various academic and social organizations. Ben discusses his investment thesis, some of the startups he has invested in, and some of their challenges. You can visit Ten Eighty Capital at , and via LinkedIn at .   Ben can be contacted via email at , and via LinkedIn at .  Music courtesy of .

As skiers, we all have a responsibility to be good stewards of the mountains we ride. Sustainability is vital for our future. David Perry, one the ski industry's most knowledgeable advocates for preservation of our mountain resources, sees a true sustainable future - if we can all work together! Ski Utah's Last Chair takes a look into our future and the vital steps we must take now.Perry has spent his entire career on the tops of mountains, from the Canadian Rockies to Colorado. Today he serves as executive vice president, environment, social, governance for Alterra Mountain Company, with resorts around the USA and Canada, including Utah's own Deer Valley Resort and Solitude Mountain Resort. His passion for being a good steward of our mountain landscapes runs deep.While Perry works for Alterra, his impact is broad. In the highly competitive world of ski resorts, one topic brings all skiers and snowboarders together - preserving our environment for the future.When did you really develop your passion for sustainability?I really gained an education about what environmental activism was about when I got to Colorado and realized that, you know what, we've got this pristine natural environment and we're not treating it with enough respect. And we're also, frankly, the true canaries in the coal mine. We are the people in the high mountain places that are witnessing the impacts of climate change firsthand. And that's still the case today, because we know this climate is changing. It's been really difficult to get people's attention on sustainability. But ski area operators, skiers, snowboarders, mountain lovers - they know it's happening.How is the resort industry working together?Our industry association - the National Ski Areas Association - has a really robust roadmap for how to tackle environmental sustainability in our industry. A lot of work's been done. Alterra is a leader, Vail Resorts is really on board as a leader, as well as POWDR Corp and Boyne. We've rallied around a set of action steps that we should all focus upon.What is the outlook 25 years from now?There are two possible futures. The future I like to believe is possible is us coming together within a short number of years, reducing our CO2 emissions and our carbon footprint to a degree where we can slow, stop and then even reverse climate change in the coming years and decades. That's a global effort. But we need to do our part. There's also a picture of the future that I don't like to believe that we're going to allow to happen as human beings. We have the power to clean up our environment, to reduce - get off - our dependency on fossil fuels, reduce the carbon output, reduce CO2 in our atmosphere and stabilize our climate. It's in our hands.In this week's podcast with Alterra leader David Perry, you'll learn about sustainability, plus a lot more about Perry's fascinating connectivity with the sport, the environment and Utah. Who was his early mentor in the Canadian Rockies? How does his hobby tie together his passion for mountain landscapes. How did he lead a mutually beneficial effort for sustainability with a coal mine? If you are a skier, snowboarder or just love life in the mountains, this episode of Last Chair: The Ski Utah Podcast presented by High West Distillery is an important listen for you. You can find Last Chair on your favorite podcast platform. Subscribe to get first access to every episode.Areas of Sustainability FocusThe topic of sustainability is complex. What is the science? How does it impact our future? What can we do about it? David Perry identified several broad areas of engagement - for the resort industry and for each of us as skiers and snowboarders. Listen to Last Chair: The Ski Utah Podcastto learn more.Energy"Number one is energy," said Perry. How can resorts and all of us better use renewable energy? "The move to renewable energy to sustain operations, to run our lifts, our buildings, our snowmaking systems and everything on 100% renewable or create enough energy to offset your energy use. in Utah, Rocky Mountain Power is moving very aggressively to wean the power grid there off of fossil fuels, coal, natural gas fired plants and move to renewables - wind and solar primarily."Climate Action and AdvocacySometimes we need to make our voices heard! "I call it climate action and advocacy," said Perry. "We as mountain enthusiasts and ski areas can use our voice to talk to others to say, 'we've experienced climate change firsthand and we're doing what we can in our town or in our environment to clean it up.'" How can skiers help? Talk to others, talk to your state and federal representatives. Talk with your action and your supporting words.Good Stewards of Our HabitatHow do we protect our habitat? Are we good stewards of our natural resources? "It's everything from water resources to our forest health and habitat, making sure that we are operating our ski areas in our beautiful mountain places really responsibly," said Perry. Resorts watch for run off that can damage wildlife habitat, and monitor forest health for pine beetle epidemics or wildfire danger - impacts of climate change.Recycling is a basic tenet of being a good steward. "Waste reduction, composting and recycling are really critical elements of living a sustainable lifestyle," said Perry. "But we as operators also have to provide that to make it seamless and easy to do. If you go from place to place and there's no obvious place to recycle your glass and aluminum and it all goes in the trash in the landfill, speak up saying, 'why do you not have recycling bins here?'"TransportationSimple as it may sound, car pooling makes a difference. So does taking the bus or advocating for cleaner fuels for buses. "People today have to burn fossil fuels to get to our ski areas, to enjoy their favorite pastime," said Perry. "Are you willing to drive less? Are you willing to look at a hybrid vehicle, an all-electric vehicle as the grid is starting to support that."Expansion of bus service, like was done in Big Cottonwood Canyon, will reduce car traffic. "It's essential we use our mass transit or shared transit options and we have to improve them," said Perry. "That's one way to reduce our fossil fuel burning habits. It's an essential sense of social responsibility."Engaging TogetherEach of us can do our own part by being good stewards of our landscape. Banded together, we can speak with a stronger voice. Perry is a supporter of Protect Our Winters, which has become a highly organized voice for the long-term protection of our outdoor resources. "Protect Our Winters is really committed to action on climate change," said Perry of POW, which was formed by pro snowboarder Jeremy Jones. "It's grown dramatically and is a very professional nonprofit organization, is very well organized." Skiers and riders can join POW to support its efforts, and to better understand how they can carry the message to others.protectourwinters.org

Remembering the legendary Eddie Van Halen, Jonny spoke to Erik Forsell from Alterra Mountain Company, and it's been 15 years since the 2005 Fillmore Ski Jump! Learn more about your ad choices. Visit podcastchoices.com/adchoices