Podcasts about realtors

Most people play it safe in real estate, but Tonya Murfin and Angie Mullings did the opposite. In this episode, they join Leigh Brown to share how stepping outside the norm led to unexpected partnership, personal growth, and a podcast that's changing conversations. Hit play to hear what happens when you stop competing and start showing up real.   Key takeaways to listen for How authentic leadership starts with transparency The surprising emotional aftermath of board service Why Tonya and Angie started their podcast, and how it changed their relationship Ways mentorship, legacy, and community make a long-term impact in real estate The power of saying “yes” to leadership, even when the timing isn't perfect   Resources mentioned in this episode Women's Council of REALTORS® National Association of REALTORS® NC REALTORS®   About Angie Mullings and Tonya Murfin Tonya Murfin is a real estate broker-owner and co-host of the Simply Authentic podcast. Known for her deep commitment to board service and REALTOR® leadership, she brings transparency, humor, and heart to every conversation, whether she's mentoring new agents or challenging the status quo.   Angie Mullings is a broker-owner, industry leader, and co-host of the Simply Authentic podcast. With a passion for collaboration and service, she helps elevate the real estate profession through mentorship, authenticity, and a belief that there's room at the table for everyone.   Connect with Angie and Tonya Facebook: Simply Authentic Podcast Instagram: @simplyauthenticpodcast YouTube: Simply Authentic Podcast Email: reproc21@gmail.com | tonya@swmrealty.com   Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.

You've experienced life at the highest level: private planes, exclusive circles, red carpet events, and the luxury that money can buy. But beyond the accolades and access, have you ever found yourself asking, 'Is this all there is?' There's a silent struggle that often shadows success. Behind the velvet ropes and curated lifestyles, many high-profile individuals wrestle with an inner void—an ache that no amount of wealth, recognition, or adrenaline can truly silence. When the applause quiets and the entourage leaves, the stillness can feel suffocating. For some, that emptiness is numbed by alcohol or distraction. The result? A slow unraveling. What once felt like a dream life begins to lose its shape, and the future becomes harder to see. But there is another way forward. Sometimes, it takes losing everything you thought mattered to discover what truly does.  That was David Christensen's journey. Once immersed in the Hollywood elite and high-adrenaline adventures, yes, even Titanic exploration, David found himself at a crossroads as the lifestyle he built began to unravel.  In this episode, he shares how reconnecting with purpose led him to an unexpected but deeply fulfilling new path in real estate.   Things You'll Learn In This Episode  -Keep your eyes on the prize Staying connected to your purpose keeps you motivated through challenges. What's the bigger goal that drives you to keep going when things get tough? -Figuring out your “why” Clarity on your “why” is the foundation for lasting fulfillment and purpose. What would your life look like if every decision you made was aligned with your true “why”? -From red carpets to open houses Managing Hollywood artists and working in real estate aren't actually all that different. What other surprising traits do the two share?   Guest Bio David Christensen is a nationally recognized luxury Realtor and speaker who has sold more than 400 homes and been honored as a 2025 ‘Realtor of the Year' nominee, four-time ICON Agent, and eight-time ‘Best of Zillow' award winner. This year he made global headlines representing the sale of the iconic ‘Breaking Bad' house, featured in The New York Times, Robb Report, and The Wall Street Journal, among others.  Prior to his career in real estate, David managed music artists and projects as an entertainment executive in Los Angeles. He also served as Media Director for a renowned TITANIC expedition, diving 12,800 feet to the wreck site; an experience shared by fewer than 200 people worldwide.  David's life is a powerful story of resilience and reinvention: from Hollywood success to personal collapse, and ultimately to successful entrepreneur and purpose-driven leader. As a speaker, he shares on real estate, transformation, resilience, and turning your "comeback into a calling". Visit https://davidchristensen.com/  Find David on LinkedIn @David Christensen Follow David on Instagram @davidchristensenre  Facebook: David Christensen - Realtor | Bedford NH YouTube: David Christensen - Realtor Email David: david.christensen@exprealty.com About Your Host From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America's #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently founder of The Money School™, and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works. Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans, delivering the financial knowledge that fuels lasting freedom.     Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

What's new and what's next in Matrix MLS? This week, HAR's Nathan Goble joined us for a behind-the-scenes look at new features, what's coming soon, and how you can use Matrix more effectively.    Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

Part two of this special series dives into three critical pieces of the 2025 housing market shift: home sales, inventory, and affordability. David Sidoni breaks down the numbers, explains why headlines can be misleading, and shows how today's changes open up new opportunities for first-time buyers.The 2025 housing market is in the middle of a transformation unlike anything seen in decades. In part two of this three-part series, David Sidoni unpacks the latest on home sales, shifting inventory, and affordability. He shares how existing home sales have dropped to just over 4 million in recent years, but new data and falling mortgage rates are signaling a move back toward healthier levels. Headlines might scream contradictions — sluggish sales one day, rising applications the next — but that's exactly why staying educated matters. Inventory is building, builders are offering incentives, and affordability is showing signs of life. For first-time buyers, understanding these shifts is the key to beating the rush and securing a home before competition heats back up.Quote: “If you take advantage of this shift now, you can beat the bum rush of a bazillion other buyers.”Highlights:Existing home sales data from 2019–2025 and what it means for first-time buyersWhy headlines about sales and applications seem contradictoryThe role of new construction and builder incentives in boosting supplyHow declining mortgage rates are already improving affordabilityActionable insights on how to prepare for the next market phaseReferenced Episodes:Part 1 of this 2025 Crucial Housing Market Shift series (home prices & mortgage rates)355 - Real Answers Pt 4: Should I Rent or Buy in 2025?Sources:Zillow, Redfin, Goldman Sachs, Housing Wire, Ris Media, US News, Bloomberg, The National Association of REALTORS®, Realtor.com, Homes.com, Zelman & Associates, Brian Buffini and other housing economists, The Mortgage Bankers Association, U.S. Census Bureau, Fannie Mae, Freddie Mac, financial Samurai, Moody's, Inman, US News, Apollo Global, Wells Fargo, and the National Association of Home Builders.Connect with me to find a trusted realtor in your area or to answer your burning questions!Subscribe to our YouTube Channel @HowToBuyaHomeInstagram @HowtoBuyAHomePodcastTik Tok @HowToBuyAHomeVisit our Resource Center to "Ask David" AND get your FREE Home Buying Starter Kit!David Sidoni, the "How to Buy a Home Guy," is a seasoned real estate professional and consumer advocate with two decades of experience helping first-time homebuyers navigate the real estate market. His podcast, "How to Buy a Home," is a trusted resource for anyone looking to buy their first home. It offers expert advice, actionable tips, and inspiring stories from real first-time homebuyers. With a focus on making the home-buying process accessible and understandable, David breaks down complex topics into easy-to-follow steps, covering everything from budgeting and financing to finding the right home and making an offer. Subscribe for regular market updates, and leave a review to help us reach more people. Ready for an honest, informed home-buying experience? Viva la Unicorn Revolution - join us! This is one part of a 3 part series highlighting the most significant housing market shift since this podcast began in 2019. Check out the podcast library for the full series for a complete update.

Educate your clients by using these helpful scripts for FSBO sellers and demonstrate why using a Realtor is in their own best interest.   Book a FREE coaching call: http://CoachCallFree.com Enroll in our online courses: http://www.IcenhowerInstitute.com Sign up for coaching: http://www.IcenhowerCoaching.com Sign up for an Agent Management Portal: http://AgentManagementPortal.com Join the fastest growing Facebook Group for Top Producers: https://www.facebook.com/groups/REagentRoundTable

For the first time in over a decade, real change is reshaping the housing market. Prices, inventory, and affordability are shifting in ways that could finally give first-time buyers a new opportunity.In this episode, David Sidoni delivers a data-packed breakdown of the biggest housing market change in 17 years. After years of historically low inventory, rising prices, and brutal bidding wars, 2025 is bringing something different: falling prices in many metros, improving affordability, and a rare increase in available homes.David explains why this isn't a crash, but a shift toward semi-normal conditions — and how you can use this to your advantage. With most experts predicting 2–4% appreciation in 2025, smart buyers who act early can secure homes before the public catches on.This is part one of a three-part market update series designed to help you build a winning 2025–2026 strategy.Quote“For the first time in 17 years, inventory is actually improving — and that changes everything.”HighlightsWhy home prices are actually falling in many metros.The surprising percentage of listings with price cuts this summer.How builders are slashing prices and narrowing the gap with resale homes.What most experts really predict for home values in 2025.How first-time buyers can take advantage of this rare shift.Sources: Zillow, Redfin, Goldman Sachs, Housing Wire, Ris Media, US News, Bloomberg, The National Association of REALTORS®, Realtor.com, Homes.com, Zelman & Associates, Brian Buffini and other housing economists, The Mortgage Bankers Association, U.S. Census Bureau, Fannie Mae, Freddie Mac, financial Samurai, Moody's, Inman, US News, Apollo Global, Wells Fargo, and the National Association of Home Builders.Connect with me to find a trusted realtor in your area or to answer your burning questions!Subscribe to our YouTube Channel @HowToBuyaHomeInstagram @HowtoBuyAHomePodcastTik Tok @HowToBuyAHomeVisit our Resource Center to "Ask David" AND get your FREE Home Buying Starter Kit!David Sidoni, the "How to Buy a Home Guy," is a seasoned real estate professional and consumer advocate with two decades of experience helping first-time homebuyers navigate the real estate market. His podcast, "How to Buy a Home," is a trusted resource for anyone looking to buy their first home. It offers expert advice, actionable tips, and inspiring stories from real first-time homebuyers. With a focus on making the home-buying process accessible and understandable, David breaks down complex topics into easy-to-follow steps, covering everything from budgeting and financing to finding the right home and making an offer. Subscribe for regular market updates, and leave a review to help us reach more people. Ready for an honest, informed home-buying experience? Viva la Unicorn Revolution - join us!This is one part of a 3 part series highlighting the most significant housing market shift since this podcast began in 2019. Check out the podcast library for the full series for a complete update.

Keith discusses the impact of political rhetoric on mortgage rates, emphasizing the importance of central bank independence.   President of Ridge Lending Group and GRE Icon, Caeli Ridge, joins in to explain the benefits of 30-year mortgages over 15-year ones, advocating for extra principal payments to be reinvested rather than accelerating loan payoff.  They also cover the potential effects of Fannie and Freddie going public, predicting higher mortgage rates. Caeli Ridge elaborates on cross-collateralization strategies, highlighting the advantages of commercial blanket loans for real estate investors.  Resources: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Show Notes: GetRichEducation.com/568 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:01   welcome to GRE I'm your host. Keith Weinhold, the President has called the Fed chair a dummy and worse. How does this all affect the future of mortgage rates? Also, I discuss 30 year versus 15 year loans. Can you bundle multiple properties into one loan? Then how Fannie and Freddie going public could permanently increase mortgage rates today on get rich education   Keith Weinhold  0:28   since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads in 188 world nations. He has a list show guests and key top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Speaker 1  1:14   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:24   Welcome to GRE from Pawtucket, Rhode Island to Poughkeepsie, New York and across 188 nations worldwide. I'm your host. Keith weinholdin, this is get rich education, not to inflate a sense of self importance, but each episode is an even bigger deal than a New York Jets preseason football game. You might have thought you knew real estate until you listened to this show, from street speak to geek speak. I use it all to break down how with investment property, you don't have to live below your means. You can grow your means as we're discussing the mortgage landscape this week. You know, I recently had a bundle of my own single family rental homes transfer mortgage servicers from Wells Fargo over to Mr. Cooper. And that was easy. I didn't have to do anything. The automatic payments just automatically transferred over. And yes, Mr. Cooper, it's sort of a funny sounding name that you don't exactly see them putting the naming rights on stadiums out there, but the new servicer prominently wanted to point out the effect of me making extra $100 monthly principal payments and how much in interest that would save me over time, sort of suggesting that it would be a good idea for me to do so. Oh, as you know, like I've discussed extensively, extra principal pay down is a really poor use of your capital. It's a lot like how in the past, now you've probably seen it like I have, your mortgage company promotes you making bi weekly payments all year, so you'd effectively make some extra principal pay down each year. That way. Don't fall for it. Banks promote biweekly payments because it sounds borrower friendly, it encourages an earlier loan payoff. Well, that actually reduces lender risk and increases your risk. And the whole program can come with extra fees too. It just ties up more of your money in something that's unsafe, illiquid, and with a rate of return that's always zero, since that's exactly what home equity is. As we're about to talk mortgages with an expert today, I will be sure to surface that topic. We'll also talk about the housing market effect of a president firing a Fed chair. When you're living under the rule of a president that desperately and passionately wants lower interest rates, you've got to wonder what would happen if a president just had the power to go lower them himself, which is actually what most any president would want to do, but you almost don't have to wonder what would happen. You can just look at what actually did happen in Turkey. Now, yes, Turkey already did have an inflation problem, worse than us, for sure, but Turkish President Erdogan went ahead and lowered Turkey's interest rates despite persistent inflation. I mean, that's a situation where most would raise rates in order to combat inflation. Well, lowering rates like that soon resulted in substantially higher inflation to the tune of almost 60. Yes, six 0% per year before cooler heads prevailed and the Turkish government was forced to drastically raise rates. But it was too late. The damage was already done to the reputation of Turkey's economy and its everyday citizens and consumers. I mean, that was a painful, real world example of how critical central bank independence is. You've also got to ask yourself a question here, do you really want to live in the type of economy where we would need a bunch of rate cuts? Because when rate cuts happen, it usually results from the fact that people are no longer employed, or we're in a recession, or financial markets are really unstable. So there are certainly worse maladies out there than where we are today, which is with moderate inflation, pretty strong employment and interest rates that are actually a little below historic levels. I mean, that is not so bad. Before we talk both long term mortgage lessons and more nascent mortgage trends today coming up on future episodes of the show here, a lot of info and resources to help you build wealth as usual. Also an A E TELEVISION star of a real estate reality show will make his debut here on GRE.    Keith Weinhold  6:24   Hey, do you like or even live by any of the enduring GRE mantras, like, Don't live below your means, grow your means, or financially free, beats debt free, or even, don't quit your Daydream. Check out our shop. You can own merch with sayings like that on them, or simply with our GRE logo on shirts and hats and mugs. And I don't really make any income from it. The merch is sold at near cost, and it actually took a fair bit of our team's time to put that together for you. So check out the GRE merch. You can find it at shop.getricheducation.com that's shop.getricheducation.com   Keith Weinhold  7:18   today we're talking to the longtime president of ridge lending group. They specialize in providing income property loans to real estate investors like you, and she's also a long time real estate investor herself. I've shared with you before that ridge is where I get my own loans. They've worked with 10s of 1000s of real estate investors, not just primary residence owners, but real estate investors as well as homeowners all over the country, and at this point, she's like a GRE icon, a fixture regularly with us since 2015 Hey, welcome back to get rich education the inimitable Chaley Ridge,    Caeli Ridge  7:54   ooh, Mr. Keith Weinhold, thank you, sir. So good to see you, my friend. Thanks for having me   Keith Weinhold  8:00   opening up that thesaurus tab right about now, I think maybe JAYLEE, why don't we have the chat everyone wants to have? Let's discuss interest rates, starting with the vitriol from Trump to Powell has reached new heights. This year, Trump has called Powell a numbskull, Mr. Too late, a real dummy, a complete moron, a fool and a major loser, among other names. And you know, at times, I've seen Realtors even blasting Jerome Powell for not cutting rates. Well, the Fed doesn't directly control mortgage rates, and it's also not the Fed's job to boost Realtors summer sales. It's to protect the long term stability of the US economy. Tell us your thoughts.    Caeli Ridge  8:48   So this is a rather complicated topic, okay, and there's a lot that under the hood that goes into how a long term mortgage bond interest rate is going to go up or going to go down. As you said, it's not necessarily just the Fed and the fed fund rate, which, by the way, for those that are not familiar with this, the fed fund rate is the intra daily trading rate between banks. So while there is a connection between that and that of the 30 year long term fixed rate mortgage, they are not the same thing. And in fact, statistically, I believe I read this last week, the last three fed fund rate reductions did the opposite to long term rates, right? So we went the other direction. So please be clear that the viral, as you say, of President Trump and what his opinions are about Mr. Powell and his decisions to keep that fed fund rate unchanged for the last several meetings that they've had, I think, is more of a distraction, but that's another conversation overall. I would say that, is he too late? Is he right on time? You know, there's so much data and so many data points that they're looking at, and there's this thing in the industry called a Lag that, in truth, they're not getting the actual data points that they need real time. It's lagging, so the data that's coming out to them today isn't going to be what's relevant and necessary to make changes tomorrow, next month and next week. Most recently, you probably saw in the news the BLS Bureau of Labor and Statistics and the jobs report came in far under what the expectation was. So that might have been the catalyst. I think that will drive Powell and group to reduce that is the overwhelming expectation that the fed fund rate is going to come down by how much. We don't know. Secondary markets are already baking that in, by the way. So when we talk about long term interest rates, I'm starting to see some changes on the day to day. I get access to that stuff, and I'm looking at it daily, the ticker tape of where the treasury bonds and things are. So I'm starting to see some slight improvement to interest rates in preparation of that market expectation, interest rate on the fed fund level will probably reduce. But I think overall, Keith that the Fed is in a really difficult position, because when you think about what really is going to drive the fed fund rate, and then potentially the long term rate, is counterintuitive to what most people or consumers expect, right? They think if the fed fund rate reduces by a quarter of a percentage point, then a long term 30 year fixed should probably reduce by the same amount. It does not go hand in hand like that. Now, while there are trends right, that doesn't happen that way, and more often than not, the worse our economy is doing, the better a 30 year interest rate will be. So in my industry, I'm kind of always playing on the fence, thinking I don't want anything bad for our country and the economy. However, the worse it does, the better interest rates are going to become. And if you've been paying attention, the economy is in decent shape. We're not doing that bad. Inflation is still up, so the metrics that they're using to kind of gage and predict that lag and where we're going to be are not in line to say that interest rates are going to drop a half or a point or a point and a half in the next year to 18 months. Those signs are not out there for me. All of that said, I know that interest rate is top of mind for I mean, I'm on the phone all day long. I like that part of my job where I'm still interfacing with investors on day to day. Big chunk of my day is spent talking to clients, and that is one of the top questions, probably one of the first questions that come out of their mouth, where interest rates? What are interest rates? And what I have sort of started to really form and say to that question is, if interest rates are the catalyst to your success in real estate, you probably need to do a little bit more research, because interest rates should not be the make or break for your success. Well, as a real estate investor   Keith Weinhold  12:45   the Fed has a dual mandate of maximum employment and stable prices. Inflation, though still somewhat elevated, has stayed about the same the past few months. History shows us that the Fed is more comfortable with inflation floating up than they are with suppressed employment levels. To your point about recent reports about us not adding many jobs, and the Fed being concerned about that, the translation for those that don't know is, if the job market is weak, lowering rates, which is what increasingly people think they tend to do later this year. Lowering rates helps encourage businesses. It's more likely that businesses will borrow and expand and hire more people. Therefore, if rates are low now, whether that translates into a lower mortgage rate or not, by lowering that fed funds rate? Yes, there is that positive correlation. Generally, the lower the Fed funds rate goes, the lower mortgage rates tend to go although that isn't always the case. To your point. Shailene, late last year, there were three Fed funds rate cuts, and mortgage rates actually went up, which is somewhat of an aberration that usually doesn't happen that way, but that's the environment we're in. Most people think Fed rate cuts are coming later this year.   Caeli Ridge  14:04   Yeah. And I would say, you know, the other thing too, when we talk about the pressure that the Fed is under right now, specifically, Powell, he's being attacked, fine, and whether I agree or disagree, really important for listeners to understand that the indifference that the Fed is supposed to have right bipartisan, it's not supposed to have a dog in that fight. If it did the calamity, I think what would happen economically in this country would be devastating if other economic powers were to see that our particular financial institutions are swayed one way or another. Politically, that would be devastating to us. So I think Powell has done a decent job at staying the course. He's continued to do what he says, says what he does. So so far, I'm okay. Is he late to reduce rates? I don't know that I'm qualified to say that, maybe. But at the same time, I think that his impartiality has been consistent, and that for that part of it, I'm. Grateful   Keith Weinhold  15:00   for those who don't understand if Trump just told Powell what to do and Powell followed Trump's orders, how does that devastate the economy?    Caeli Ridge  15:09   It shows partiality to or Fieldy to one particular party, right? It's not an independent institution where financial policy quantitative easing, quantitative tightening, all of those different things that are necessary to keep the pistons pumping. It isn't it's very specific to Fieldy and the leader of telling based on potentially ego or other elements that have not a lot to do with fiduciary responsibility.   Keith Weinhold  15:37   If Powell did everything Trump said, I feel like we would have negative interest rates right now   Caeli Ridge  15:43   that could be a problem, especially if the economy and inflation is on the rise, and then you get the tariffs. I mean, there's so much layering to this. I mean, we could go on and on about it, but overall, let me close with this. I think that interest rates are probably on the run, if I had to guess. Now, there's all kinds of variables that could make that statement untrue, but overall, in the next year to two years, I do think we'll see some relief in interest rates, barring any major catastrophe. But again, investors, if your success, if you're tying your real estate portfolio, your real estate investing, whatever modality you're interested in, if you're tying that to an interest rate, and there's a certain number that you have ethereal in your mind, you're going to lose your success in real estate. Interest rate is a component of it, but it should not be tied to your success or failure. You should be able to do the math and look at the differences in real estate opportunities, investment, whether it be long term, short term, midterm, single family, two to four appreciation, cash flow, all those things should be considered, and you will find adequate returns independent of an interest rate. If you're diversifying that way   Keith Weinhold  16:49   there is more evidence that Americans have warmed up and gotten somewhat used to normal mortgage rates. This normalization of mortgage rates, they are pretty close to their historic norms. In fact, a recent housing sentiment survey done by turbo home found that in q1 of this year, 41% of homeowners surveyed said that a 6% mortgage rate was the highest they would accept on their next purchase. Right that was back in q1 today, up from 41%, 52% of respondents now say a 6% mortgage rate is the highest that they would accept. Evidence that people are warming up and normalizing this.   Caeli Ridge  17:30   The other thing too is the pandemic rates. Right? That's been a very hard shell to crack. The people that got these two and 3% interest rates during 2020 2021, part of 22 they're really reticent to let those go, and I think that they're doing themselves a disservice as a result. If you can get a second lean HELOC, okay, fine, but overall, if you're just going to let that untapped equity sit, it's going to be to your disadvantage. If you have any desire to increase your portfolio and your long term financial stability and wealth   Keith Weinhold  17:59   you're listening to get rich education. Our guest is Ridge lending Group President Cheley, Ridge much more when we come back, including 30 year versus 15 year loans. Which one is better and more things that the administration is doing to shake up the mortgage market. I'm your host. Keith Weinhold.    Keith Weinhold  18:15   the same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties. They help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Cheley Ridge personally while it's on your mind, start at Ridge lendinggroup.com. That's Ridge lendinggroup.com.    Keith Weinhold  18:46   You know what's crazy? Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing. Check it out. Text family 266, 866, to learn about freedom. Family investments, liquidity fund again. Text family to 66866,   Rick Sharga  19:58   this is Rick sharga housing market. Intelligence Analyst, listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  20:05   Welcome back to get rich Education. I'm your host, Keith Weinhold. We're talking with a familiar guest this week. That's Ridge lending Group President, Caeli. Ridge wealth is built through compound leverage faster than compound interest. And leverage means using loans. I think most everyone the first time in their life they look at loan amortization tables and learn things like, oh, with a 15 year loan, you pay substantially less interest, perhaps hundreds of 1000s of dollars less interest with a 15 year loan and its lower mortgage rate than you do with a 30 year loan and its higher mortgage rate. But a lot of people don't take that next step and look that Oh, rather than paying down my home loan with extra principal payments, if I just invested the difference, I would be substantially better off down the road. So in a lot of cases, the more sophisticated investor chooses that longer loan duration, the 30 year. That's the way I see it. What do you see? Most of your prefer there.   Caeli Ridge  21:12   It's one of my favorite topics to cover, because there's quite a few layers that I think can all connect. If an individual wants to pay less in interest very easily, I'm going to strenuously advise them to take a 30 year over a 15 year and just simply apply the difference. So let's just start with the applicable version of 15 versus 30 and how it can benefit or harm. Because this is what a lot of times people that go for the 15 year and wanting to pay less in interest. Don't understand, and it's never been delivered to them in a reasonable way, I guess. So just looking at those two, and then we'll get to the strategy of potentially reinvesting those dollars elsewhere. But just look at a 30 year and a 15 year. I am a massive deterrent against a shorter term amortization. I hate a shorter term amortization, because all that's going to do to the individual is limit their ability to qualify later on down the road. And the reason for that is, is that the shorter term, as you had described, is going to yield a higher monthly payment. So when we pull credit for an individual, that's a higher monthly payment that the debt to income ratio has to support, when in fact, if we simply just look at the two side by side, 15 year and a 30 year equal, equal loan sizes. The 15 year is going to have a lower interest rate. It's true, but the amortization is obviously half the amount. We've gone from 360 months, 30 years to 180 months, 15 years. So the payment obviously is going to be much, much higher if you take the payment difference between those two mortgage products and apply it with a 30 year fixed payment. Let's just call it 500 bucks a month, whatever the number is, and you are disciplined to send that extra 500 bucks every single month with your 30 year fixed mortgage payment. You will cross the finish line in 15.4 years, I think, is the average when you run the amortization, so you'll pay a few extra months worth of interest, but whatever, you'll never pay the higher interest that the 30 year has locked at because you've accelerated the payoff of the debt so quickly, and you've maximized your debt to income ratio and future qualifications never take the shorter term amortization. It is to your greatest disadvantage. I hate them. That's part one. Did you have a comment? I can see that your wheels are spinning.   Keith Weinhold  23:24   That is a great answer. If you get the 30 year loan instead of the 15 if you apply an extra principal payment, whatever it would be, call it 500 plus dollars, that you will kill off that loan, that 30 year loan in something like 15.4 years. Yes, and you'll have the lower payment amount for your qualification, going forward, you'll have more flexibility in your life. That's great. I didn't realize the difference 15.4 versus 15 was that small? That's a great takeaway.   Caeli Ridge  23:50   Yeah, absolutely. And the other piece, you kind of just hit on it, the individual's feet are not held to the fire at that higher payment. So let's say it's a rental, okay, whatever. It goes vacant for a month, or a couple months, God forbid, or whatever may be happening. You now get to choose. You are not obligated at that higher monthly payment. You can say, Okay, this month, I'm not going to pay the extra. I don't da, da, da. It's all within your control. So you're killing like four birds with one stone. I really prefer the 30 year amortization for all those reasons. So now let's take it and move into how I believe, and I agree with your philosophy, taking those dollars and applying them, because when we talk about mortgage interest, especially on investment property, okay, it's probably a slightly different conversation when we're talking about somebody's primary residence, home, but for an investment property to take that difference and apply it toward another investment, because the interest remember, you guys, we're investors. We want that Schedule E deduction, that interest deduction, as money goes a 30 year fixed mortgage, even today, as interest rates are elevated beyond the two and three percents that people somehow fixated on, that that's where interest rates should just be forever. You've got Mass. Amounts of interest deduction, so you're paying less in taxes. For that reason, there's so many reasons to stretch out that mortgage on an investment property versus extinguishing that debt, not to mention, you want to constantly be harvesting equity, ideally, pulling cash out. Borrowed funds are non taxable, deploying them, but then taking that extra cash flow and stockpiling it for another investment, whether that just be the down payment or for other things. I just think there's so many better places that those funds can go to produce more wealth than accelerating the payoff of that debt that's benefiting you, from a tax perspective, and several other ways. There's lots of other ways to apply that money. I   Keith Weinhold  25:43   I often ask, why accelerate the payoff on a, say, 7% mortgage interest rate loan, when instead you can take those savings, reinvest them into other real estate, where it sounds preposterous on its face to think of the rate of return that you can get from an income property, but when you add up all the five ways you're paid, appreciation, cash flow, loan pay down, made by the tenant, tax benefits and the inflation profiting benefit on the long term fixed interest rate debt, a return of 20% plus is not out of the question at all. So if it's 20, why would you pay off extra on a seven? That's 13 points of arbitrage that you could gain there by not aggressively paying down a property and instead making a down payment on another income property. Chaeli, when it comes to these type of questions and accelerating a payoff, why do banks seem to encourage that you make bi weekly payments rather than monthly payments, therefore accelerating your principal pay down.   Caeli Ridge  26:42   I'm not sure the reason behind that. I don't know that I've even seen a lot of that from my lens and my perspective. It's definitely not something I ever comment or preach on. But the overall, what's happening there when you do it the bi weekly, so instead of making $1,000 at the first of the month, you make 500 and then 500 right, middle of them on first of the month. What's happening there is, because of the way the annual calendar goes, it ends up being an extra payment per year, right? I think that's the math. Is, when you do it that way, you end up making an extra payment per year, so you can accelerate. And there's you're not doing anything different, necessarily, to in your cash flow, etc. So I don't think there's anything wrong with it. I don't know what the benefit is to the institution that would in communicate that to its consumer. Yeah,   Keith Weinhold  27:27   Yeah, it ends up being 26 bi weekly payments, which has the effect of making 13 monthly payments in a 12 month year, accelerating your pay down. In my experience, it seems that banks encourage this. They contact borrowers. They've contacted me in the past, laying out a welcome mat. Hey, would you like this plan here? And in my mind, accelerating the payoff. We already talked about how that's typically not a good investment. The more you know about the trade off between loans and equity, really, I'm transferring more of the risk onto myself and less they're onto the bank when I accelerate my payoff. So I agree. I'm not interested in doing that at all.    Caeli Ridge  28:06   You know, maybe Keith, it could be, because I people talk about this a lot, those people, and let's say that there are a group of individuals that might benefit. Let's say they're in phase three, right? They're well into retirement. They just want to start paying off. They're not maybe investing anymore. They just want to leave that legacy, perhaps, or whatever their circumstances are, and they don't want to take additional capital and apply it to the principal and lock up those funds and make them illiquid. So maybe, just as an easy sidebar, they just make two payments month versus one. I get a lot of people asking that question. I mean, over the years, I know that like at the closing table, we'll have clients say, Hey, is the servicer going to be set up to accept bi weekly payments? And a lot of times they don't like SLS. I mean, there's a lot of servicers out there that will not accept or don't have the infrastructure to collect those bi weekly so maybe just as a consumer desire out there, the servicers have gotten wise to it, and they just offer it. I can't think of the reason behind why they would promote that to their database. I don't know.   Keith Weinhold  29:09   Another question that I hear quite often, and probably do as well there is about bundling multiple properties into one loan. Can you tell us about that?   Caeli Ridge  29:20   Yeah, that's called cross collateralization. So we're taking residential property, okay, and putting them into a commercial blanket loan. So any combination of single family, up to four unit, five Plex and above is now considered commercial. So it's got to be single family, condo, duplex, triplex, fourplex, right? It's residential property, and they're taking any combination of that and putting it into one blanket loan, cross collateralizing it. Now, I believe the most incentivized way or desire to want to do this is probably for two reasons. One, to free up golden tickets, right? Golden tickets are those Fannie Freddie loans that we talk about a lot. There are 10 of these per qualified individual, if. If someone has maxed out their golden tickets, let's say they've got 12, 1314, properties, they could take five or 10 or 13, whatever the number, and put them into a commercial blanket cross collateralized loan, as long as it's non recourse. That means no personal guarantee is attached to it. The rule per golden ticket will free up all those spaces. So usually this applies to an individual that has a portfolio that has stabilized. This will usually work when the portfolio has had a couple of years to make sure that you've got your consistent tenants and anything that may come up, repairs, maintenance, et cetera, stabilized portfolios and then putting them into that cross collateralization, because the terms are not going to be the same as just a 30 year fixed Okay, especially if you're going to be looking to take cash out and harvest equity that way, that may be a real opportune time to borrow funds. Borrowed funds are non taxable once again, pull the cash out, put it into a non recourse loan. You've got half a million dollars of capital now that you can then go and get a whole new set of golden tickets for expanding your portfolio. So that's something that we focus on for individuals that have maybe maxed out of that that conventional landscape and or are looking to scale and acquire more properties, but they don't want to necessarily look at some of the DSCR loans. They want to get back into the Fannie Freddie box.    Keith Weinhold  31:22   Yeah, so someone could bundle and get cash out simultaneously, potentially, is there anything else that qualifies or disqualifies one for bundling many loans into one like this?   Caeli Ridge  31:35   It's a commercial underwrite. So they should be aware of that. Now, certainly, we're looking at the individual typically in those loans, the underwriting of those loans, the individual's liquidity and credit are most what we're focusing on, but it's about the property in the portfolio, DSCR, that debt service coverage ratio is a big factor. So we're looking at the income against the monthly expense. Generally. That's going to be the principal, interest, tax and insurance on a commercial basis, they throw in the maintenance, vacancy, et cetera, averages. So you want to see, generally speaking, about 1.2 on those when you divide the incomes and the expenses and then otherwise, yeah, LTV might be a little bit restricted on something like that, 70% usually, maybe you can get as much as 75 if you've got a really strong portfolio. But otherwise, for you, individually, liquidity, some liquidity there, and good credit is what is important. As long as the portfolio is operating at a gain, then you're good to go.    Keith Weinhold  32:32   Yeah, that cross collateralization could be really attractive. Well, Chile, we've been in this presidential administration that has shaken things up like few, if any, prior administrations have. One of those things is that they have pushed for cryptocurrency holdings to be recognized as assets in mortgage loan qualification. Now that's something that would probably pend approval by the FHFA and critics cite volatility. I mean, there's been a pattern where every few years, Bitcoin drops 80% before rebounding, and I'm not exaggerating, and that has happened a number of times. And another administration desire is this potential Fannie Mae Freddie Mac merger, or an IPO an initial public offering. Can you tell us what that's about   Caeli Ridge  33:21   let's start with the crypto first, whether or not this, this gets through the Congress and or FHFA, however, that that develops and becomes actualized, that may be different than what the lending institutions decide to take a risk on, right the allowance of that crypto so it even if it's approved and they say that, Yes, that we can use this for asset depletion or reserve requirements, or whatever it may be. I don't know necessarily that you're going to see a lot of the lending institutions jump on board. I think they'll probably have overlays. It's just kind of the layering of risk on the crypto side to ensure that the asset and the underwrite is less likely to default. I don't see a lot of lending institutions that are probably going to jump on that bandwagon immediately. That's probably going to need more time and consistency with that particular asset class. That's the crypto thing. So that's a TBD on the other side, we're talking about conservatorship. So post, oh 809, right? The housing crash and Dodd Frank, if you've not heard of those names before, they're just the last names of individuals that that rewrote that sweeping legislation across all sectors of finance. Once we saw housing and lending implode upon each other, Fannie Freddie, as a result, went into conservatorship. Now what they're saying, what the administration is saying is, is that they are going to say that the implicit guarantee actually, let me back up really, really quickly. I will not take too much time on this so Fannie Mae and Freddie Mac The reason that those products are the golden tickets, as we call them, and we're just focused on investor products right now is because highest leverage, lowest interest rate. And why is it like that? That's because it has a United States government guarantee. Against default. So this mortgage backed security is bundled up with other mortgage backed securities and sold, bought and sold on the secondary market to investors, foreign and domestic. Right? Investors that are buying mortgage backed securities, they know that that paper is secure. If it defaults. We've got the United States government that's giving us a guarantee against default. So that's why it's such a secure investment. If we come out of conservatorship, technically, that would normally mean that you may not have that implicit guarantee. However, the Trump administration and those that are in that space, FHFA, Pulte and all those guys, they're saying that that guarantee should still apply if that happens, if that's how they release this, I don't see anything wrong if they do it without all of the volatility. You know, let's use the tariffs as an example. It was all over the place. It was there, and then it was gone. It was up, and then it was down. It was 30% then it was two right? It was it was just so much, and the markets really had a hard time with it. And as a result, I think a lot of people lost massive amounts of wealth in the stock market because of that. So I think that there is some real benefits to getting the Fannie, Freddie, the GSCs, government sponsored enterprises, out of conservatorship. I think it just opens up for more fair trade in the market. But they have to do it the right way, and as long as they keep that guarantee, that government guarantee, and then they take their time and apply the steps appropriately, I think it could be a good thing, ultimately, for the consumer. Now, if they don't, it could really have devastating impacts, and I think it could even raise interest interest rates higher. I know Trump and folks don't want that, so I think they're mindful of it. That's just kind of the take I get. But we'll see,   Keith Weinhold  36:42   yeah, because that's my preeminent thought with this. Shaylee, if Fannie and Freddie come out of conservatorship, and there's no government backstop on those loans, it seems like the banks are exposed to more risk, and consequently would have to compensate for that, potentially with a higher interest   Caeli Ridge  36:57   rate. You said it better than I did. Yes, I get too technical when I go down those rabbit holes. That's exactly right. I do not think that they will go down that that path without that implicit guarantee. I expect, if this thing comes to fruition, I expect that that guarantee will be there.   Keith Weinhold  37:13   Yeah, it does seem likely, with as much administration concern as there is about the housing market and the level of mortgage rates and all kinds of interest rates out there. Well, JAYLEE, this has been a great, wide ranging conversation all the way from strategy to what the administration is doing in interfacing with the mortgage market. If someone wants to learn more about you and your products, tell us what you offer, including your very popular all in one loan there at ridge.    Caeli Ridge  37:41   Ooh, thank you for teeing that up. Yeah, especially right now, when people have a lot of concern about interest rates right or wrong, the all in one is a very unique product that removes that fear. It's a way that investors, especially can take control of their equity, pay less in interest, and sometimes hundreds of 1000s of dollars less in interest, while maintaining equity and flexibility and liquidity. Cannot say enough about this product. The all in one. First lien HELOC is my very favorite. For the right individuals, we've talked about it many, many times. They can find us talking about it all over YouTube. You and I have quite a few conversations about that. So that and so much more, guys. So the all in one, you've got the Fannie Freddie's, our debt service ratio products, our bank statement loans, our asset depletion loans, ground up construction bridge loans for fix and flip or fix and hold. We really run the gamut there in terms of loan product diversity. There's very little we can't do for real estate investors. So we're uniquely qualified in that space   Keith Weinhold  38:36   and you offer loans in nearly all 50 states. Now tell us more and how one can get a hold of your company. Yes, we are   Caeli Ridge  38:44   licensed in 49 states. The only state we're not licensed in residentially is New York. We can still do commercial there. But to reach us, you can find us on the web, Ridge lendinggroup.com you can email us info@ridgelendinggroup.com and feel free to call us at 855, 74 Ridge 855-747-4343,   Keith Weinhold  39:04   I'm so familiar with all those avenues because, again, that's where I get my own loans myself. Chaley Ridge has been valuable as always. Thanks so much for coming back onto the show.    Caeli Ridge  39:13   Thanks, Keith.   Keith Weinhold  39:21   A lot of experts believe that stripping Fannie and Freddie's public backing and taking them public, yeah, that that will increase mortgage rates. See, besides there being more risk, like we touched on there during the interview, Fannie and Freddie would face strong incentives to increase profitability, to make an IPO appealing to potential investors, that's just another reason that would probably increase mortgage rates. But if you're the type that truly champions free marketeerism, then the government would get out of Fannie and Freddie and let them IPO, and you would want. To see that happen now you as an investor, you probably resonate with the fact that rather than having to methodically and even painfully save money for your next property, instead you can just borrow funds, tax free, out of your existing property, and that way, you're using more of other people's money, the bank's money, in this case, and less of your own. Similarly, if you avoid aggressive principal pay down well, you would just retain those funds in the first place. As you can see, Chely is really good at taking a deep look at what you've got to work with and helping you lay out a strategy that might make sense, keeping in mind and evaluating your cash, cash flow, equity DTI and loan to value ratios, they offer free 30 minute strategy sessions. You can book one right there on their homepage at Ridge lendinggroup.com Until next week, I'm your host. Keith Weinhold, don't quit. Sure. Daydream.   Speaker 2  41:07   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  41:31   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access, and it's got pay walls and pop ups and push notifications and cookies disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters, and I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read. And when you start the letter, you also get my one hour fast real estate video. Course, it's all completely free. It's called the Don't quit your Daydream. Letter, it wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text gre 266, 866, while it's on your mind, take a moment to do it right now. Text, gre 266, 866   Keith Weinhold  42:47   The preceding program was brought to you by your home for wealth, building, get richeducation.com.

Retirement accounts are changing in ways most investors never thought possible. A new executive order could unlock real estate, private equity, and even crypto inside 401(k) plans. In this episode, Ron unpacks what the policy shift really means, clears up misconceptions about risk and liquidity, and explains why cash flow properties may give retirement savers an edge. If you've been waiting for a way to diversify beyond Wall Street, this conversation is one you can't afford to miss.   WHAT YOU'LL LEARN FROM THIS EPISODE   What President Trump's executive order really means for 401(k) investors The hidden pitfalls mainstream media claims about real estate in retirement accounts and Ron's counterpoints How volatility and appreciation really influence long-term retirement income Why diversification across accounts and asset types creates more retirement options Critical questions to ask before tying up your retirement savings in property   RESOURCES MENTIONED IN THIS EPISODE U.S. Department of Labor SEC.gov Realtor.com Titan Realty Group  Lineage CONNECT WITH US: If you need help with anything in real estate, please email invest@rpcinvest.com  Reach Ron: RP Capital Leave podcast reviews and topic suggestions: iTunes Subscribe and get additional info: Get Real Estate Success Facebook Group: Cash Flow Property Facebook Community Instagram: @ronphillips_ YouTube: RpCapital Get the latest trends and insights: RP Capital Newsletter  

In this episode of Do The Work | Mindset Mastery... I looked around at our momentum and realized how far we have come. But here is the truth. Growth is never without pain. The market will expose those who do not adjust. It will reveal who is willing to adapt, learn, and push through. I had to remind myself that the grind never stops. And even in the tough moments, I cannot forget the promises I made to myself when I was down. That is where the fire comes from. The story This week I reflected on how the tide of the market exposes everything. When the tide is high, everyone wins. But when the tide goes low, you find out who has the mindset to keep going. I compared it to my own journey. From being recognized as a top agent, to building teams, to running one of the largest brokerages in the state, every level required me to change. It required me to sharpen my skills, build new systems, and keep showing up even when the industry shifted. And that is exactly what is happening now. Many agents are walking away, but many of us are growing faster than ever because we stay in the fight. What shifted The shift happened when I stopped wishing someone else would fix my problems. I used to want someone to run my ads, handle my follow up, or even train my agents for me. But no one is coming to save you. The moment I took full responsibility for my business was the moment everything changed. I became a better trainer, a better communicator, and a better leader. I learned to simplify the game and help new agents close quickly. That ownership made all the difference. The same goes for how we handle trauma. Pain can keep you stuck, or it can push you to grow. I call it post traumatic growth. I lived it after surviving a shooting. Paulina lived it after hitting rock bottom and then selling fifteen million in one year. The difference was a decision to flip the switch. The lesson The lesson is simple. Stop waiting for someone else to fix your life or your business. Take the pain, take the pressure, and use it as fuel. The growth will come when you own every part of the process. Put it to work Track the only KPIs that matter: appointments, commitments, escrows, and closings. Stop wishing for help and start building your own process. Decide today to flip the switch and turn pain into power. Conclusion The market will always test you. It will expose who you really are. Do not waste years wishing someone would come fix things for you. Take ownership and swing the pendulum in your favor. The power is already in you. The only question is what you will do with it today. Reader engagement questions What promises did you make to yourself during your toughest moments, and are you living up to them? Where in your business are you still waiting for someone else to take responsibility? How can you turn your current pain into the power that fuels your next level of growth? Notable quotes "No one is going to come in and fix your business. No one can run it better than you." "The power came when I stopped asking why me and started asking what now." "Pain is no longer pain when you decide to turn it into purpose." Follow A.Z. Araujo on Social Media: Instagram: @azaraujo Facebook: A.Z. Araujo TikTok: A.Z. Araujo YouTube: Do The Work Podcast   For Real Estate Agents in AZ: Learn more about Do The Work Coaching and A.Z. & Associates: dothework.com/azaa   Upcoming Events: If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit: dothework.com bigmoneybrokerage.com Join my mailing list for updates!   New Do The Work Gear: Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more: shop.dothework.com

Overseeing a $10 billion residential and commercial portfolio, Bianca D'Alessio reigns as the  #1 real estate agent in both New York City and New York State. She also stars in HBO Max's Selling the Hamptons. But Bianca's rise wasn't smooth. Early setbacks and bouts of impostor syndrome nearly sidelined her career. Instead, she built a foundation using vulnerability, intentional self-talk, and gratitude to transform herself into one of the most dynamic leaders in real estate. In her new book, Mastering Intentions: 10 Practices to Amplify Your Power and Lead with Lasting Impact, Bianca blends candid personal stories with actionable strategies that any business owner or entrepreneur can apply. Visit this special Monday Morning Radio “Open House” to discover the same practices Bianca uses to master her goals — and how you can apply them to achieve your own business and personal success. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Bianca D'Alessio, Mastering IntentionsPosted: August 25, 2025 Monday Morning Run Time: 44:04 Episode: 14.12

Is today's housing market heading toward another 2008-style crash—or is it an entirely different story?

Wilson Molina is the founder and principal broker of Molina Realtors & Molina General Contractors, a Minnesota-based firm he launched in 2013. A licensed real estate broker and contractor, Wilson brings a rare blend of hands-on building experience and savvy real estate acumen to every client. Over the past decade, he has guided buyers and sellers while also managing renovations, new construction, and multi-family development projects—always with an eye toward affordability and inclusive service. Wilson Molina and his family immigrated from Ecuador to Minnesota in 1992. At just 16, he bought his first home in Minneapolis—a bold move that foreshadowed his entrepreneurial path. Today, he leads Molina Realtors, a thriving firm of 15+ agents that sold over 200 homes in 2019. Expanding into construction, Wilson and his team have built and renovated more than 20 homes in the past decade, along with commercial buildouts, apartments, duplexes, single-family homes, and ADUs. His journey to business success is a powerful story of grit, vision, and relentless drive. Resources:  Website: https://www.molinarealtors.com/ LinkedIn: https://www.linkedin.com/in/wilson-molina-9648438a/

Agents—do you feel like every deal in 2025 is harder than the last? You're not alone.In this episode, I share a real story about a transaction I gave less than a 5% chance to close—until one simple line completely shifted the temperature of the negotiation.It wasn't a script. It wasn't technical. It was leadership in the middle of chaos—and it's exactly what our clients (and colleagues) need from us in today's market.

What if the place that should be your sanctuary—your home—could be transformed from a place of fear into a space where respect isn't just hoped for, but required by law? Today on Whinypaluza, host Rebecca Greene sits down with Sabrina Osso, founder and CEO of Osso Safe, a revolutionary company transforming the way we approach safety in our homes, schools, and workplaces. As a TEDx speaker, published author, and passionate advocate, Sabrina is transforming her pain into a force for good, empowering families everywhere. A proud member of the National Association of Realtors and the Women's Federation for World Peace, she was recently honored with the HerStory Award in March 2024. Through her innovative Osso Safe certification program, children's book "Home Safe Home for You and Me," and the Osso Safe Kids Video, Sabrina is reimagining what "home sweet home" can and should be—making respect a required standard in all residences. Key Takeaways ➤ Respect as a Required Standard: Osso Safe is working to make respect a mandatory requirement in all residential properties through their certification program, which includes policies, seminars, apps, and assigned therapists. ➤ The Difference Between Abuse and Discipline: Abuse instills fear while discipline instills education—this crucial distinction helps parents understand how to guide children from a place of respect rather than control. ➤ Children Need Voice and Choice: Rather than waiting until age 18, children should be empowered to speak up about unsafe situations and know they have trusted adults who will listen and protect them. ➤ Documentation is Crucial: For anyone experiencing abuse, documenting incidents helps combat gaslighting and creates a clear pattern that can be used for protection and legal purposes. ➤ Healing Happens Both Ways: When you heal yourself and then help others heal, it creates a powerful two-way street of transformation and empowerment. Powerful Quotes from Sabrina"Abuse instills fear, and discipline instills education. When you discipline your kids, it should come from a place of education, not fear and manipulation and domination and control.""We trust our children at Osso Safe. We are giving them voice and choice... You kids know who makes you feel safe and free and respected and good, so we're trusting them." How to Connect with Sabrina OssoWebsite: OssoSafe.comSocial Media: Find Osso Safe on Facebook, LinkedIn, Twitter, Instagram, YouTube, and TikTokChildren's Book: "Home Safe Home for You and Me" available on Amazon and other book-selling platformsThis episode of Whinypaluza reminds us that every child deserves to feel safe in their own home. If you or someone you know needs help, remember: it's not your fault, you're not alone, and there are people ready to help. Learn more about your ad choices. Visit megaphone.fm/adchoices

➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

Do you ever feel like your team doesn't share the same vision for your property management company as you? How do you ensure your property management team is motivated and accountable without micromanaging them? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss leadership in property management and getting your team aligned with your vision. You'll Learn [01:38] Your Business is Not a Democracy and Not a Dictatorship [11:14] Creating Accountability for Your Team [21:20] The Business Owner is the Captain of the Ship [28:34] How to Gain Clarity about Your Business and Team Quotables “If you give the majority in your business a vote to just make a decision about the business and they don't have vision or purpose that they believe in they're going to go towards what makes them more comfortable.” “If you have team members that reject accountability and transparency, they're stealing from you.” “Winners want to be seen and recognized.” “If people are not money motivated, but their only motivation for working for you is money, because they're not really inspired by you to follow you. They're not inspired by your values, by your vision, or by the mission of the company, then they're going to steal from you,” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) You have to be a leader worth following. You have to have a vision that's worth following and you have to have team members that you've selected that.   are the type of people that share your values that would buy into your vision, that do believe you're a leader worth following.   We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses,   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, built hundreds more than that of websites. We run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the space. At DoorGrow, we believe that good property managers can change the world.   and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show.   All right. So our topic for today. Sarah was like, what should we talk about? was like, I don't know. What should we talk about? And she's like, well, something's frustrated me lately is.   So something that has come up actually twice, I'd say in the last two months. So a little bit more frequent recently is leadership in the business and what the business owner needs to do and what the team needs to do and how those two should interact. Okay. So today we're talking about leadership in property management, specifically being a leader in your   property management business. All right. So I was thinking about this and I was thinking about the, and I don't want to say names. Okay. If we give examples. Sure. Of course. Okay. Okay. All right. But they'll know if they hear it, good. Sorry. be good for them. So, yeah, so, you know, we were thinking, we were talking about leadership and, what, what, what was the story? You want to share the story?   Okay. Well, this is what you mentioned when I said, should we talk about? Yeah, this is what I mentioned. So there's a business owner that wants to grow the business and wants to grow the team and has a few new hires recently, which is great. And that will get him out of the operational piece, which is also great. And I think he was making the right moves until   this happened. And he had recently messaged us and he was going to be moving forward with a few different pieces in his business that we were going to be helping him with, especially with the strategic planning. And then we got a message that essentially said, Hey, we're going to kind of put that on hold. We're going to pause. We're going to take a step back. My team voted. My team voted.   and they voted against making these changes. Yeah. And I don't know how to nicely say it. So I guess I'll say it in the way that I know how to. Okay. For the love of God, don't let the team make decisions like that. So everyone, we were talking about it a little bit this morning and   the team running the business and doing the day-to-day things and handling tasks, especially the day-to-day tasks. Great. That's fantastic. That's what they're there for. They are there to support you. You are there to guide them. You are there to lead them. we, I feel like it's fitting that this is actually being recorded on Independence Day. And it's funny that I'm going to make this statement on Independence Day. This is   not a democracy. Yeah. This is a business. Yeah. And it's also not, as you mentioned, it's not a dictatorship. So it isn't, I'm going to tell you everything and you're just going to go do it. But it's also not, this is what we want. Let's vote and see if we're actually going to do it. So the team needs to look to a leader, one leader usually, to set the vision, to set the mission.   and then the team and the leader will fulfill that. Where it gets mucky is when we have the team trying to set the vision for the business or even sometimes with the business owner. Then it gets really, really hard because have you ever had even just a small group of people, if you have three people or four people even, and you go, let's go for lunch, where do you guys wanna go?   That can be a tough discussion sometimes. Well, I want Mexican and no, I don't like that. I just had that yesterday. I would rather Italian. I don't want something so heavy. So if such a simple decision can take a really long time and be complex like that, imagine how complex it would be to set the vision and the big goal for the business with the team, with everybody putting their input in.   Yeah, that's often called death by committee. yeah. Okay. So I was thinking about this and I was thinking, well, it's not a democracy. It's not a dictatorship. So I was thinking about this and I was, you know, the scripture came to mind where there is no vision that people perish. So I looked it up and I did some research and that's Proverbs 29 18 and the word vision, I guess, is a word.   that means like revelation or divine insight or inner guidance and The word perish I'm like does this mean to die? I'm asking chat GPT Like the people die if there is a vision that sounds dramatic and it said that word actually means like to like uncovered or to set loose basically like Getting rid of restraints or becoming undisciplined or becoming lazy or chaotic   And, or just focusing on more survival instead of, you know, purpose and vision. And the verse continues, it says, but he that keepeth the law, happy is he. And, know, the law really has to do with, basically it translates basically like you need to be motivated towards some goals. there needs to be vision.   otherwise if there aren't constraints or rules or principles to follow then it leads towards chaos and or laziness and so when your team Don't have vision They don't have vision back up.   Yeah, so this this law is kind of like divine or universal order there's there's order or there's chaos and without vision and without guidance and without boundaries and without rules People tend to gravitate towards the middle right towards laziness towards chaos   And so the team has to be motivated towards some goals. If they're not motivated towards some goals or towards your goals as a business owner, they're not a culture fit. And they can't follow you and you can't lead them. And in order to lead them, you have to have goals. You have to have like provide some purpose. You and. So I thinking about this and I said, if it's not a democracy and not a dictatorship, what would it be?   And I guess it would be more like a benevolent theocracy of vision. That's what Chad GPT came up with. Basically a purpose driven monarchy, right? So there's a king, there's a queen and people believe in this person and they choose to follow and trust this person. That's really what a business is better designed to be. Now, why is that? Because democracy, if you give the majority in your business a vote to just make a decision about the business and they don't have   Vision or purpose that they believe in they're going to go towards what makes them more comfortable What makes them makes their job easier? It's not going to be what makes you more money. It's not gonna be it's not going to be what grows the business Typically, it's not going to be something that makes them uncomfortable It's not going to be something that adds more work for them Even if it's not actually more work if they perceive it as being more work So let's think about this not gonna do it   Yeah, so some business owners think, well, I'll motivate my team. I'll get them all focused on what I want. I'll get them focused on more money. And so they might do something like profit sharing or like bonus structures or giving them a split of revenue. The problem is entrepreneurs, most people are not like you and they don't really care that much about money. So money doesn't really motivate them. I know this is like a big blind spot for entrepreneurs. so profit sharing, money motivation, that doesn't work.   with the average person, like most people, most team members. Once their basic needs are met financially, more money's not gonna increase performance, it actually makes it worse. They get more comfortable, they get more lazy, they feel guilty sometimes for taking the money, and then they turn around and they're not gonna not take it, so they have to justify taking it, so they have to make you, the king or queen, the bad guy. Well, they're kind of crappy, so I deserve this.   and they have to come up with a reason why they deserve it when they don't feel deep down that they do. And so their performance actually gets worse in a lot of instances. So I think this is a good moment to pause and talk about how to make performance better instead of worse because we don't want that. So if you're looking for something that will make the performance of the team and the day to day of the team and the business a little bit better and easier, you're going to want to hear this.   All right, so many of you tell me that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload up to 85 percent? All right, this is from our sponsor. That's exactly what Vendoroo has achieved. They've leveraged cutting edge AI technology to handle nearly all your maintenance tasks from initiating work orders and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee.   learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well-deserved break. Over half the room at last year's Door Girl Live conference signed up with Vendoroo right there and then. They did. A year later, they're not just satisfied, they're raving about how Vendoroo has transformed their business.   Don't let maintenance drag you down. Step up your property management game with Vendoroo. Visit vendoroo.ai/doorgrow today and make this the last maintenance hire that you'll ever need. All right. That was a very well done transition into our sponsor. I was like, Ooh, where can I plug that? Okay. So there you go. So back to what we were talking about. All right. So, can we talk also about some key differences between   what the visionary does and what the team does. Just for those of you that are like, I feel like maybe I should get my team's input and I should put things to a vote. I don't see what's wrong with a vote. I don't know why that would be a bad idea. That sounds fair to me. So, mean, we do get input from our team. This is how we've built and wired up our planning system called DoorGrow OS.   Which ironically was the thing that they voted against. I know, yeah. Why? Because DoorGrow OS creates accountability. And so if you have team members that reject accountability and transparency, they're stealing from you. Probably. Very likely. Always. And I'll explain this.   Because winners want to be seen and recognized. Winners want to be seen and recognized. And that's what DoorGrow OS is. It's a recognition system. It's a goal system. It's a system for moving the business forward. And if your team members are not motivated to benefit the business, that means they're not a culture fit. Then they don't share your values and they will either just do the bare minimum, which is stealing from you. They will subtly sabotage or resist the things that you want to do like DoorGrow OS.   Right? Like growing the business, like adding doors, which is stealing from you or they will actually steal time, or cash. It's not always stealing from you to just not want to grow the business, but what it is, is it's killing your opportunity. So now you have like lost opportunity costs. So imagine if you could have been the dominant company in your market. Imagine if you could have been the company that has 1200 doors.   and because the team didn't want to do more work, you stay stuck at 250 doors. How sad would that be? How many clients would you be doing a disservice to by not growing your business? How many tenants would suffer with bad property managers? Because we all know there's a lot of those. Bad landlords and bad property managers because you and your team didn't want to grow your business.   So my thinking is this, if people are not money motivated, but their only motivation for working for you is money, because they're not really inspired by you to follow you. They're not inspired by your values, by your vision, or by the mission of the company, then they're going to steal from you, either just through being lazy, but they're going to gravitate towards that laziness or chaos. And if you don't give them vision and they're great people, you're creating that.   That's what you're creating in your business. And so I think that's why it's important. If you feel uninspired and unmotivated and not excited about your business, your goals are shitty goals. That's the problem. Your goal. You have no real vision. You're operating from within your current level of thinking, which is not vision. That means you have a weak, limited goal and it's not getting your brain to think outside the box or think differently. You need to   start creating some impossible goals. And that's probably a whole episode we could talk about. But you need and this is something that we were getting clients to doing and focusing on right now. And they're hitting some really amazing targets and getting some really amazing accomplishments. But you have to start giving your brain a different goal as a tool to think outside the box. And that's your job as a leader is to come up with a bigger vision that makes everyone feel uncomfortable because it's impossible. So it gets everyone to start to   think differently. It helps you find a different path than the current grind that you're on. Because that current path is like a slow death for entrepreneur. It's not, it's linear, it's difficult. takes, there's too many steps. You've had goals for years that you probably haven't hit. And if you have been hitting them, it's because you have a big enough vision and your team members then can be excited and believe in you. And so you got to give them something to believe in.   That's how you become that benevolent theocracy of vision. So and I think that there is a key difference between the business owner setting the vision and the goals and the mission and getting buy-in from the team and having the right team to make sure that we can fulfill that versus allowing the team to say, well, we don't   really want to grow the business. We don't want to get to a thousand doors. That would be insane. That would be so much work. We have 250 doors right now and I'm busy all day long. Oh my God, you want me to get to a thousand? Why would I do that? So we have to remember that there are key differences between a business owner, an entrepreneur and a team member. And now neither one is good or bad. I'm not saying, hey, team members are bad or entrepreneurs are bad.   Neither one is good or bad. It's just that a business needs both of those roles because your team members remember that they are employees. They are not entrepreneurs. So they will not think like entrepreneurs because they're not. the four reasons that Jason talks about for starting a business.   they're a lot less concerned with those than we are as entrepreneurs. And anyone who has ever owned or started a business, you know you're a little bit weird. You think a little bit differently than most other people do. So you've got team members who do not think like you. That's why they didn't start a business. That's why they're working for someone else. And then we're asking those people to create the vision and the mission for the company.   It's not going to work out. It's just not, they don't think the same way that you think. You as a visionary, you will think, hey, this is what we can do. This is what I want to do. This is my whole dream for the business. And team members, they might see it. They might see it from you and believe in it, but very rarely will they go, hey, you know what we should do?   What if we did this business owner? If you've got team members like that, congratulations. You've got either entrepreneurs or intrapreneurs on your team, which is very rare. But most of the time, the team members are going to gravitate towards comfort.   They don't want the stretch. They don't want the extra work. They don't want the challenge. It's scary. Entrepreneurs are risk takers just by nature. We are willing to do the things that other people are not willing to do. So if we ask our team to vote or ask our team to figure out, what should we do with the company?   They're not going to think the same way that you think and they're generally going to gravitate towards Comfort well, hey, we're good right now. Like I don't think anything has to change. Let's just keep doing what we're doing Right. We don't want to hurt our level service. We don't want to lose our clients. Like let's keep things status quo Yeah, and if we do more If we get more doors now, we have to do more work Yeah, they're generally how exciting is that gonna be?   Yeah, I would love to triple my work. That would be amazing. Definitely triple my work. Yes, I'm for that. Said no one ever. Except for maybe an entrepreneur. Yeah. Yeah, I think, I think, your team needs to be people that value accountability and they value transparency because they want to be seen and they want to be recognized. If they don't want to be seen and they don't want to be recognized, then they really, they want to steal from you.   Not in an intentional way sometimes, but sometimes intentionally. They will basically, like I said earlier, do the bare minimum, sabotage or steal time. And sometimes they steal money because they just, they don't have the same values as you. So, you know, it's not about having like control. It's not about control. It's about clarity, clarity of purpose. It's not about rules.   It's about there being resonance. Like they resonate with it. It's not about votes. It's about values. Right? And the vote thing just, it's so shocking to me. If we have one entrepreneur and then even two team members, majority rules is the team members. Yeah. The team can outvote the entrepreneur. What the hell kind of business are you setting up? I'm so sorry, but seriously, what kind of business are you setting up?   Yeah, get around five other entrepreneurs and then have them vote what you should do. Do that. That would be a different vote than your team. And if your team is going, Oh my God, you're insane. That's not a bad thing. Now, if they go, Oh my God, you're insane. There's no way we're doing that. I'm I'm nope. I'm not doing it. Then you probably have the wrong team. They don't believe in you. They don't trust you.   They don't believe in your vision. okay if your team thinks you're crazy. Our team thinks we're crazy all the time. And we warn them, we warn them. We came back from Mexico and we said, okay, just so you guys know, we've got some crazy shit planned. It's gonna be insane. So buckle up, brace for impact. It's gonna happen. If you're here, you're on the roller coaster and it's going for a ride, baby.   And they know, and they know they all laughed because they're like, okay, Sarah and Jason are doing it again. Here they go. All right. And they think we're a little bit nuts and that's okay. But they're still excited about it. They don't, they don't go, my God, this is terrifying. I don't want to do this. No, not at all. It's okay if they think you're a little bit nuts, as long as they're bought into the big goal. But very rarely are they going to come up with a big goal themselves. Yeah.   Like team members that are part of big goals are way happier. But yeah, it's harder. But then they felt like when you do hard things and you accomplish things, you feel better about yourself. So they have greater self-worth. I mean, look at your team members. They look like lazy people. Like you can usually tell if your team members are lazy or unmotivated or whether they're excited and inspired to like move the business forward. So an analogy, you mentioned   on our walk this morning that when we were talking a bit about this. was a good analogy. The analogy of the ship. boat. Sometimes I come up with this stuff. Yeah. I don't even know where it comes from. And so this is I was thinking about this. And so this is what I wrote down earlier when I was preparing for this. it's my it's my thing. You're not going to share my analogy. And OK, you do yours and I'll share my version. You you can share your version. OK, so the way that I put it this morning.   Thanks for the reminder, by the way. The way I put it this morning is think of it like a ship. OK, so the business owner needs to be the captain of the ship. What happens when there are several captains? It's hard. We need to go this way. No, we need to go this way. No, we're supposed to be going northeast. No, we're not. Right. It gets it gets messy. One captain of the ship. What does the captain do? The captain is the one who is.   creating the plan and keeping things on track and saying, this is where we're going, this is what we're doing, and I'm leading. Now the team, they're not captains. The team, what happens on a ship, if you think about it, is the captain the only crew member on the ship? No, absolutely not. That would also be a disaster. So if there's just the captain and nobody else, there is a whole crew.   behind the scenes that are doing the things to make the ship work and keep this ship safe. So they're doing things like, you know, working underneath and they're making sure there's enough fuel. Back in the days they used to like load the coal. They're making sure that the ship isn't sinking. They're doing all of the things that the captain isn't doing or doesn't want to do or can't do, but they work in tandem. They work together.   in order to make sure that the ship is safe, moving forward, not sinking, and reaches its destination. And the different people have different roles in that. But imagine if you asked the crew to come up and be the captain. Imagine if you asked four crew members to come up and be co-captains.   Disaster and then imagine if you took the captain and said you're gonna go below the deck and you're gonna do all of that work Well, I don't know how to do that. I know how to steer the ship too bad figure it out. What happens disaster So you need to work together in tandem, but the visionary entrepreneur needs to be the one who is the captain So I like this analogy of the captain because the captain's goal is to protect the ship   It's to protect everybody on board. It's to keep everything moving forward. So if you think back in the day, the captain would navigate and he would navigate by the stars because they're out in the middle of the ocean. And so he had the vision. He had the maps. He had the access to the resources and the perspective, the vision that the crew didn't have. And the crew does not vote where to go. Sure don't. They're not voting. Nope.   Like, well, I vote we turn left here. I don't know. It like a good direction, but the captain's like, but guys is doing, I've got the maps. Like, yeah, we think we should put it to a vote. We just, you know, but I think we should go that way. So they follow the captain out of trust too, because the captain has vision. And if they don't, they walk the plank. So you fire them and you get them out of the business. All right. So, okay. And then also I think what I will say too is I think this is a   Man, sometimes I'm smarter than I even realize. This is such a good analogy because what happens if and when the ship sinks? Who goes down with the ship, guys? It's the captain. Does the crew go down with the ship intentionally? Not usually. They're trying to jump off. They're trying to, they're like, get me out of here. I need to save myself. Where are the rafts? Where are the lifeboats? Where, how do I get off of here? The captain does not abandon the ship.   The captain goes down with the ship if it goes down. So since the captain is the one who would go down with the ship, they need to be the one who's ultimately responsible for it. And your business is the same. Your team members are not going to go down with your business. They're going to hop ship. They're going to ⁓ I quit. I need to go work for somebody else because this is clearly not working. As the entrepreneur, you don't have that same ability.   you get to figure it out. And for that reason, it's gotta be you. It does not need to be you who's doing the day-to-day work, but it does need to be you who's setting that vision for everybody else on the team. And so that doesn't mean you don't get good ideas, you don't get feedback from everybody else. Somebody may have a better idea than you in certain scenarios, but that's, that's your, your leading and you're leading with vision, which means you have, you're the one that has set.   big impossible goals that get everybody out of their current limited prison in their own mind of thinking. so groupthink isn't vision, it's mediocrity. I'll say that again, groupthink isn't vision, it's mediocrity. And so if you're allowing groupthink to take over, then it's gonna go towards the middle, right? Like the bell curve in elementary school or in grade school.   Right. It's going to go towards middle, not towards exceptional. It's going to gravitate towards the mediocrity. And this, I, this is something I thought about before we started recording that I thought was really important. It's not enough just to be a leader and to have vision. You have to be a leader worth following. You have to have a vision that's worth following and you have to have team members that you've selected that.   are the type of people that share your values that would buy into your vision, that do believe you're a leader worth following. And so being a leader worth following is not about putting a gun to anyone's head. It's not about threatening to fire them. It's about creating a vision and bringing in the right people that can see that they want to be inspired. They want to be part of something bigger. They want to be part of something that's having a positive impact. They have a reason for being there that's bigger.   than just getting a paycheck. They can get a paycheck in a lot of different ways. And most of them aren't money motivated. So they need a job or a path that can give them something beyond just money and that's purpose. And that's what your vision does. It provides purpose. And so your vision needs to be bigger than just getting a buck out of your clients. And that's why we get into this stuff in our, we call purpose secrets in our DoorGrow Academy.   that we coach clients on because that's the actual product. The actual product in a property management business is not property management. It's you the business owner and your unique vision and the unique team and systems that you have created around that. That's what makes you different than every other management company. Otherwise, if you're just a management company and all you sell is the property management and that's the product they might and everyone does the same thing. They might as well just go with the cheapest company.   Cause you haven't really set yourself apart. So the thing that people are lacking usually to in order to do this is clarity. So recently we built something really cool. Then we excited to tell people about. Jason did it. Jason built it. Okay. He's like, we did it. All right. I built it. So Jason built it. Jason's nerdy. being DoorGrow so, um, yeah. So   Basically, we built this clarity assessment because the one thing you're lacking, if you don't have vision, you don't have good goals, you don't have good leadership, you're lacking clarity. You're spending plenty of time in your business. You're taking plenty of action, but you're not making progress. You're lacking clarity. Without clarity, we go in the wrong direction. Just like the ship. We end up in the wrong place. It's not reaching our goals. Without clarity, we take the wrong actions. We do the wrong growth strategies. We make a ton of mistakes.   And so if you're not making the progress you want, the one thing you need is clarity. And so I want to help you get this. And I can't talk to everybody all the time. And so I created this clarity assessment. It's a really cool form. I built it out. It's got a video for each step to guide you through clarity in what matters to you, what you want, why it met, like how it connects to emotion.   Because if it doesn't, if your goals don't emotionally matter, you'll never achieve them. Yeah. You there's what you want to get away from. There's what you want to move towards. What's your ideal outcome and what emotionally, how do you connect that? Cause otherwise you won't be inspired or motivated enough to take action or do it or to inspire your team to do it because you have a weak goal or you have a weak purpose and you're not really connected to it. And so you've been lacking clarity. That's what you've been lacking. If you haven't been making the progress that you want to make clarity is what lights you on fire.   So you go through our clarity assessment and to get to it, you go to doorgrow.com/clarity You go to that. There's a form there. Watch the video first for the instructions. This is important. Don't go cheap on this because this is for you. I already know our stuff works. I don't need to like convince myself.   I already know that you need or could benefit from what we have. We've helped hundreds of people. You need to get clarity first on what you think is your problem and how it emotionally impacts you and all this. Go through the clarity assessment and based on your questions, it will give you a free training. If you go through the whole thing, it'll take you a little bit. If you go through the whole thing and you go deep into this, you'll get a much better outcome. And then...   You will think you know what your problem is maybe and how you're connected to it. And then I'm going to give you a training related to what you had selected is the issue. And I'm going to blow your mind and I'm going to share with you why what you think is the problem is not the actual problem. So you're going to get more clarity in that second step. I'm going to give you a free training related to the myth or the belief that you have that you think is holding you back. And then after you do that, then you can go to our video of me explaining our entire system.   our program, what's included, what it costs, everything. You don't have to get on a sales call. You don't have to talk to anybody in order to get all of this information. More clarity on how DoorGrow could then benefit you in a path to get beyond your current limited thinking and your current path that has not been working. So clarity assessment to get clarity, then training to get greater clarity on what the actual issue is, and then a path for the future.   And then you can schedule your onboarding call with us if you feel that's appropriate. And so you can go through all this and do this and us at DoorGrow will be talking with you soon. And some of you will move through the fast lane and go through this. And some of you, my team will probably need to follow up and keep you accountable and say, Hey, did you do this next step and do this? You know, and you'll be like, well, I'm really busy, but I'm working on it. You know, but if this matters to you, then you will identify that during the clarity assessment.   and it needs to matter. Otherwise, why do it? If it doesn't matter, then you don't need to grow. Just give up. It doesn't matter. But if it matters, you need to figure out why it matters. You need to get really connected to that. And that clarity assessment is going to help you do it. Cool. So DoorGrow dot com slash clarity. I'm really excited about this. I've had some people go through it. Lady went through it yesterday. First time went through all this stuff in and and joined the program.   And so I'm excited because that's going to allow us to benefit more people. I don't have to do hours and hours of calls trying to convince you of all this. And you get free trainings and free knowledge. We had one client go through some of our free stuff like this, came to our jumpstart session because we onboard people in person as part of the program. And he had added 41 doors just from our free stuff, just from our free stuff. He's like, I tried some of the things I thought I could do based on what you told me.   And he added 41 doors. Yeah. Yeah. So, if you've been listening to this podcast and haven't yet added doors. Yeah. Our program's already paid for it for him, like forever, like residually, because he's making so much money, extra money now. So our program costs nothing, by the way, if you do what we tell you to do, you make more money and that's called an ROI people, right? There's a return on investment and you make more and you continue to make more and more.   than what you pay us. And that's the ultimate win. We wanna see you succeed. So if you felt stagnant or stuck and you wanna take your business to the next level, you can reach out to us at doorgroot.com. Also, you can join our free Facebook community. It's just for property management business owners. We reject 60 to 70 % of the applicants.   So it's a curated group at doorgrowclub.com. Go to doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. It helps us help more people. We'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

"Wisdom at a Cost" isn't just the title of John Matthews' book—it's the thread running through his extraordinary life story. In this deeply moving conversation, John opens up about growing up in a household dominated by his father's alcoholism and abuse, and how that environment set the stage for his own battle with addiction.This is only part one of John's powerful story—tune in next Friday as we continue exploring his journey from addiction to redemption.Purchase his book on Amazon: https://www.amazon.com/Wisdom-At-Cost-Survival-Leadership-ebook/dp/B0F4XBTKF7If you are looking for a Realtor, don't forget to call The Landes Team to help you buy and sell! Yvonnca Landes Realty Executives Associates 865.660.1186 or 588.3232www.YvonncaSellsRealEstate.comAdrienne LandesRealty Executives Associates865.659-6860 or 588.3232Click here: https://linktr.ee/talkintnwithyvonncaTurning Knox Rental (Event Rental Services): www.turningknoxrental.comLandes Home Collection Online Store: www.landeshomecollection.comFor promotion inquires please contact Yvonnca Landes. 865-660-1186All Copy Rights are owned Yvonnca Landes and the Landes Brand ©. To gain legal access contact David Landes 865.660.6860 or theappraisalfirm@charter.net Produced and engineered by: Adrienne LandesThank you for listening! Follow us on social media! https://linktr.ee/talkintnwithyvonncaThank you for listening! Follow us on social media! https://linktr.ee/talkintnwithyvonnca

Kevin covered the following stories: The U.S. Labor Department released the Weekly Jobless Claims; the National Association of Realtors reported July Existing Home Sales; Walmart released their 2nd Quarter revenue, earnings and their outlook for the remainder of the year; a CNBC headline "Trump tariffs affect Walmart prices" (hint: NOT SO FAST)  . Kevin has the details, digs through the numbers, puts the information in historical perspective, offers his insights and opinions along the way. Oil reacts to stalled Russia-Ukraine peace talks and an uncertain path, U.S. data showing signs of strong demand.

In this episode of The MindShare Podcast, David Greenspan tackles the question every realtor is asking right now: Should you pull back or double down in today's unstable market?From prospecting strategies that actually work, to a reality check on the iPro Realty collapse, to the bigger implications of CREA's new Realtor.ca ads - this episode gives you the playbook to stay resilient when others are retreating.Because here's the truth: MindShare = Market Share. If you aren't building it now, you'll be forgotten when the rebound comes.

We continue our Nashville guest series with Meg Jernigan, Realtor®, Affiliate Broker, GRI, and owner of The Jernigan Group.In this episode, David, Carson, and Jeri Anne sit down with Meg to unpack what's really happening in the local real estate market. From affordability shifts to the future of short-term rentals, Meg shares her on-the-ground perspective as both an agent and business owner.Topics covered include:Where the Nashville market is headed into 2026The impact of rising rates on buyers and sellersKey things to know before making a moveThe latest trends in short-term and mid-term rentalsWhether it's truly a buyer's or seller's market right now

The city's House Music Festival and Conference is back, which means it's time for a dance break. We're revisiting a conversation we had in 2022 with the co-hosts of WNUR's Vintage House Show, DJ Lori Branch and archivist Lauren Lowery, about the roots of house music, the legacy of the now-landmarked Warehouse, and modern reinterpretations of the genre. If you enjoyed today's interview with 2025 President of the Chicago Association of REALTORS®, Erika Villegas, learn more here. Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Aug. 21 episode: Overlook Maps Chicago Association of Realtors Window Nation Broadway in Chicago Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE

26 Jerks in the Work Place...Are You 27? Your workplace should be a place of growth, teamwork, and purpose—but what happens when one person throws it all off track? In his new book The One-Minute Jerk at Work, Rich Salon—better known as “Rich the HR Guy”—shines a bright light on the subtle (and not-so-subtle) ways toxic behaviors can creep into your office and derail your career. On this episode of A New Direction with Coach Jay Izso, we'll unpack these behaviors, why they matter, and what you can do about them. Have you ever had a coworker like Wesley the Weasel who constantly takes credit for your ideas, or Micromanaging Maria who micromanages every move, or Rumor Mill Roger who thrives on stirring up drama with Rumors? Rich calls them “one-minute jerks”—people who may only need sixty seconds to poison a conversation, a meeting, or even an entire workplace culture. Together, we'll explore the practical tools from his book that help you identify these jerks early and stop their behavior from taking root. But this conversation isn't just about spotting the jerks around you—it's also about a little self-reflection. Could you be number 27...the one-minute jerk without realizing it? Rich's insights go beyond finger-pointing and invite us to hold up a mirror, recognize blind spots in our own behavior, and make changes that foster trust, respect, and productivity. Whether you're a leader trying to build a stronger team, an employee navigating difficult dynamics, or simply someone who wants to work in a healthier environment, this episode will give you the strategies to create a more positive and effective workplace. Join me, Coach Jay, for this powerful and eye-opening discussion with Rich Salon—because the jerk at work doesn't have to win. Rich Salon's book, "The One-Minute Jerk at Work" is a fun, fast, educational read that you will take with you to work immediately.  You will be diagnosing your co-workers and wondering why they became a "Micromanaging Maria" or a "Pessimist Pete" and how they are disrupting the workplace. The next question is "what can I do about it?" Rich offers suggestions there too. The book also comes with self-reflecting questions that you need to ask yourself.  The fact is we all lack self-awareness and Rich Salon wants to make sure that you are also taking a close look at yourself because while there are 26 mentioned in the book you may be number 27. Insightful, enjoyable and well written, The One-minute Jerk at Work will be a fun read to explore and do some critical self-analysis so you avoid being a "Jerk at Work" yourself. Get Your Copy by Clicking Here! Please reach out to the sponsors of A New Direction and tell them thank you! Linda Craft Team, REALTORS for more than 40 years they have helped people worldwide sell their home or buy their home. They are completely unaffiliated with any nationally branded real estate company and can refer you to the best expert in your area for real estate regardless of that agents affiliation. What is more because they are located in the Greater Raleigh-Durham-Chapel Hill Research Triangle Park area they help major companies with their move, because they know the area. Stop in 7300 Six Forks Road in Raleigh, North Carolina and find out why people talk about their culture of “legendary customer service”.   Or just drive on over to www.LindaCraft.com Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you're recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here's the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.

Faith over fame—one agent built her business on authenticity, service, and surrender AND YOU CAN TOO!In this episode of The Faithful Agent podcast, Garrett Maroon sits down with Linda Bayliss-Spence, a real estate agent whose story is rooted in faith, generosity, and genuine connection. Linda shares her personal and professional journey, revealing how staying true to her values—rather than chasing trends or comparison—led to meaningful impact in her business and community. From creative marketing to divine appointments, Linda highlights the power of authenticity and reminds agents that faithfulness, not fame, is the real win.Takeaways1. Treat every client the same, regardless of home price—people matter more than numbers.2. Serve others without expecting anything in return.3. Use creative marketing to authentically connect with your community.4. View clients as divine appointments and trust God to open doors.5. Give back generously to ministries and those in need.6. Embrace your unique gifts and resist the temptation to compare.7. Let your faith shape how you serve, market, and build relationships.8. Steward your time, money, and influence with kingdom purpose.9. Stay grounded—worldly success fades, but salvation is eternal.Connect with Linda:For the last 2 years, Linda has proudly served Virginia's Eastern Shore as a Realtor for Weichert Realtors, Mason-Davis. In 2024, Linda was awarded Rookie of the Year for Weichert's South East Division and the Ambassador Award for sales as well. In addition to real estate, Linda serves in outreach at her church and has been the Executive Director of the eastern shore's pregnancy resource center since 2001. Facebook: https://www.facebook.com/linda.baylis.spence/Chapters00:00 – Introduction to Linda's Journey01:54 – Linda's Business Growth and Philosophy04:50 – Authenticity in Real Estate08:20 – Community Engagement and Creative Marketing16:20 – Faith and Business Integration20:12 – Giving Back and Supporting Ministries26:20 – Encouragement for New Agents⭐️ Rate & Review:If this episode challenged or encouraged you, leave a 5-star review and share it with another Christian agent who needs to hear this message. Resources & Opportunities:

This week on Power House, Diego Sanchez chats with Colin Allen, Executive Director of the American Property Owners Alliance (APOA), about their housing advocacy efforts in Congress through digital and grassroots efforts.  Before his role at APOA, Colin spent over a decade working on housing legislative efforts at the National Association of Realtors. He discusses the impact of the recent boost in the state and local tax deduction (SALT) cap and shares how initiatives like the More Homes on the Market Act and the Neighborhood Homes Investment Act tackle the housing crisis by boosting supply and making homeownership more accessible. Here's what you'll learn: How the APOA is tackling housing supply issues with innovative solutions like the More Homes on the Market Act and the Neighborhood Homes Investment Act. The role of federal and local partnerships in driving meaningful change for homeowners. How grassroots advocacy is reshaping the legislative landscape for property rights. The impact of recent tax reforms on homeownership and the broader housing market. Strategies to support first-time homebuyers through financial education and awareness initiatives. Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Colin Allen | LinkedIn American Property Owners Alliance Announces Executive Director Appointment American Property Owners Alliance ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mortgage Fraud Warning Signs - Dave Butler   Canada's #1 rated mortgage broker from 2017 - 2021, frequent radio guest Dave Butler from Better Mortgage Select joins me in studio. Dave's companies have handled over 26,000 mortgage loans and $9.6 Billion involved, so he's qualified to talk about the various ways some people are attempting to commit mortgage fraud. Is mortgage fraud on the rise, and how is technology making it easier to spoof documents? We chat about: How to detect tax document fraud; are the banks missing the fraudsters as well; the number 1 thing to do with a job letter; are some mortgage agents helping with some of the fraud being committed; and MUCH more!   Contact: Web: http://DaveButler.ca    This episode proudly sponsored by Our Neighbourhood Realty - ONRI.ca    Realtors, are you looking for a brokerage that truly supports your growth? At Our Neighbourhood Realty, we offer training programs created by experienced agents to help you succeed. Our 'Pathfinder Course' is designed to guide you through the real estate landscape, giving you the tools and knowledge to excel. We also host events featuring top industry experts to ensure you stay ahead in this competitive market. Join a community that values mentorship, innovation, and your success. Visit ONRI.ca  to learn more and become part of our team today!   Please a leave a review, as it helps Gary understand if he's bringing on the right guests that you want to hear from!   Other Links: Real Estate Investment Club visit https://www.smarthomechoice.ca   

In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who's struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?You'll learn how to:Choose the right social platform to prioritize for conversions.Move beyond posting for vanity metrics and start generating real conversations.Create a simple, repeatable follow-up flow once a lead reaches out.Turn casual engagement into booked calls and, ultimately, funded loans.Whether you're just getting started with social or you've been posting for years without much traction, this episode will give you the clarity and confidence to start converting.Have a question you'd like Geoff to answer on the podcast? Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you're a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffConnect With Geoff

For landlords, school districts can make or break an investment. Families will pay a premium to rent in top-ranked districts, but today's high prices and interest rates make cash flow nearly impossible in these areas. In this episode, we dive into the latest Realtor.com data showing million-dollar-plus price tags in elite districts like Carroll ISD in Texas and Laguna Beach in California, where even $9,500 rents don't cover costs. We'll also explore why mid-tier schools—rated 6 or 7—often represent the real sweet spot, balancing affordability, cash flow, and tenant stability, and how revitalization, zoning, and tech-driven growth are reshaping the equation. Learn more about your ad choices. Visit megaphone.fm/adchoices

What can we expect this hurricane season, and how should REALTORS® prepare? Eric Berger: Space City Weather joined us to break down the 2025 forecast, what's different this year, and how extreme weather affects real estate across Greater Houston. From insurance challenges to keeping clients informed, this is one you don't want to miss. Watch the replay now!   Get the Space City Weather app - https://spacecityweather.com/get-the-space-city-weather-app/   https://spacecityweather.com/   Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

Bill English of Bible and Business and OnPath Coaching responds to a question from a listener about a coworker at a real estate office who refuses to serve clients who voted a certain way in the 2024 election.  Is he right?  How should the firm respond?  Counselor Debra Fileta, host of Talk to Me on Faith Radio and author of "Soul Care," offers hope for those who feel their emotional and spiritual tanks are almost empty.  How do you refill? Many spiritual practices are really quite physical.   Faith Radio podcasts are made possible by your support. Give now: Click here

Send us a textSir Lancelot Lennard shares his journey from arriving in America with just $300 to building a real estate empire with over 200 deals and $100 million in sales in Florida. He reveals the systems and mindset shifts that transformed him from an overworked agent handling every aspect of his transactions to the CEO of a growing real estate organization.• Arrived in America with just $300 after working on cruise ships where he met his wife• Built a real estate business doing up to 48 deals per year as a solo agent• Experiencing physical stress symptoms from handling every aspect of transactions personally• Transitioning from agent to CEO by implementing systems and strategic delegation• Creating a business structure with ISAs, buyer's agents, and transaction coordinators• Prioritizing morning routines with 5:30 AM gym sessions followed by sauna• Using real estate investing to create a lifestyle allowing his wife to be a stay-at-home mom• Generating business through consistently working his database of 6,000-7,000 contacts• Expanding into contracting to diversify his real estate-focused business modelFind Sir Lancelot on social media as Sir Lancelot the Realtor or The Sir Lancelot Group, and check out his podcast, The Real Estate Round Table. Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!

Will AI Replace Realtors?

Title: How Video Marketing Turns Viewers Into Referrals Subtitle: Real estate video marketing strategies that build trust, set you apart, and generate more referrals. Host: Michael J. Maher Guest: Jason Gelios Description: In this episode of the Referrals Podcast, Michael J. Maher sits down with Jason Gelios to uncover how Realtors can leverage video marketing to build trust, stand out from the competition, and generate more referrals. Jason shares his journey into video, the challenges he overcame, and the strategies that helped him create content that truly connects with people. Whether you're new to video or looking to refine your approach, this conversation will inspire you to hit record and start creating videos that add value, build relationships, and grow your business through referrals. (7L) Referral Strategies and Podcast Topics: Video Marketing Special Offer: Register now for Networking Mastery class at www.NetworkingMasteryClass.com — class begins on September 2nd!

If you've ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers.  It's frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS?  That's where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and take control of the buying experience. With NEO, you're not just getting a tool, you're getting a whole system that keeps everything organized and accessible. No more hunting for the latest floor plans or chasing builders for updates.  Everything you need to showcase new construction is right there, in one place, making it way easier to attract serious buyers and close more deals. So how exactly does NEO tackle all those annoying obstacles agents face? What kind of opportunities does it open up?  In this episode, NEO's CEO, Christian Calusa, breaks down why the platform is quietly becoming the “missing piece” of the MLS, why associations around the world are taking notice, and how it's helping agents dominate niche markets.   Many agents are not selling new construction because it's a time-consuming niche, due to the research and driving around. -Christian Calusa   Things You'll Learn In This Episode  The “missing MLS” for new construction Most new-build inventory never makes it onto the MLS. How is that blind spot costing agents leads, deals, and market share?  Turning global interest into local sales How does NEO solve the access, language, and branding problems that stop overseas buyers from acting?  From QR code to $1M commission How did a brand-new agent who used NEO turn an Uber ride into a $10.2M sale? How can you replicate that kind of high-ticket, low-effort lead capture?    Guest Bio Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to cc@newrealestateonly.com.  About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR, and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Jason has a conversation with Fox & Roach Associate Broker Heather Petrone-Shook about the importance of advocacy, and getting yourself invovled when it comes to issues big and small facing Realtors and our industry. Heather talks about her own journey into service and why she took the leap to get inovlved, why it's important to have your voice be heard, the importance of being a Realtor, and where you can start getting involved at the local or state level. 

In this engaging conversation, Edward Jarvis, a seasoned realtor from Long Island, shares his journey into the real estate industry, discussing his early experiences, market insights, and the unique intersection of his career with competitive eating. He reflects on the challenges and successes he faced while scaling his business and how his background in competitive eating became a powerful marketing tool. The discussion also touches on the current real estate market dynamics and the strategies investors are employing in today's environment.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD  

Fearless Agent Coach & Founder Bob Loeffler shares his insights on The Fearless Agent Prospecting / Presenting Mindset and how it's making his Fearless Agent Coaching Students rich! Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Coaching training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.

In this episode of Do The Work | Mindset Mastery... We just got back from a family trip that we had been talking about for months. For us, planning usually means speaking it into existence, not locking in every detail months ahead. This time was different because Carla and I made a conscious choice before we left. We decided this would be our best trip yet, and we were going to plan not only for the good moments but also for the things that could go wrong. That decision changed everything. What happened Before we even left, Carla and I sat down and set the tone. We talked about how we would handle frustrations so they would not ruin the experience. That mattered because the trip tested us right away. Delayed flights, missed connections, lost luggage, and canceled plans could have derailed everything. Instead, we kept our focus on the bigger picture. There were moments where my old habits almost kicked in. When my daughter's bag went missing with some of her most valued belongings, my instinct was to ask why she packed certain things that way. But I checked myself. Carla and I gave her the space to feel upset and reminded her it was only material things. That shift in energy kept the trip on track. We also made last minute changes that cost us money. Instead of forcing ourselves to stick to the original plan, we adapted and chose what was best for our family in the moment. The result was a better trip than we could have imagined, even though it did not go according to the script. What I learned A vision will always come with challenges. The dream is the easy part. The real test is how you respond when things go sideways. Too often we obsess over the task or the setback instead of keeping our attention on the outcome we want. In business, this is the same as losing a deal and letting it destroy your momentum. If you have enough conversations, enough follow up, and enough people in your pipeline, one lost client will not shake you. The problem is never just the deal that fell through. The problem is not having enough opportunities in play to absorb that hit. We need to plan for the setbacks as much as we plan for the wins. That way, when the delays, lost luggage, or tough negotiations come, we can pivot without losing our composure. How it applies to you Whether it is a trip, a relationship, or your business, the way you handle challenges will decide if you ever reach your vision. If you let every problem become the center of your attention, you will lose sight of what you were chasing to begin with. Your job is to keep the vision bigger than the current problem. Plan for the good. Plan for the bad. And when things go wrong, remind yourself the result you want is still there as long as you keep moving toward it. Conclusion I am proud of how Carla and I handled this trip because it was more than just about having a good time. It was about showing our kids how to respond when life throws a curveball. That is a skill they will use for the rest of their lives. The same is true for business. You can choose to stay stuck on the setback, or you can check your mindset, refocus, and get back to building the life and results you want. Reader questions How do you usually respond when something throws your plans off track? What steps can you take now to make sure one setback does not derail your entire vision? Are you focusing more on the tasks and problems, or on the end result you truly want? Notable quotes “Your job is to keep the vision bigger than the current problem.” “We need to plan for the setbacks as much as we plan for the wins.” “If this is the worst that can happen, I need to check myself and remember what really matters.” Follow A.Z. Araujo on Social Media: Instagram: @azaraujo Facebook: A.Z. Araujo TikTok: A.Z. Araujo YouTube: Do The Work Podcast   For Real Estate Agents in AZ: Learn more about Do The Work Coaching and A.Z. & Associates: dothework.com/azaa   Upcoming Events: If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit: dothework.com bigmoneybrokerage.com Join my mailing list for updates!   New Do The Work Gear: Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more: shop.dothework.com

Join Kosta and his guest: James Mills, City Manager for the City of Cookeville. In this episode: The City of Cookeville recently launched a new segment on social media called Cookeville Q&A: where residents can write in with their questions to city representatives. Most of the questions understandably are about roads and traffic. Do you think the general public doesn't fully understand the scope of projects like these or are we indeed entitled to have a total meltdown on South Jefferson Avenue? From what I can tell, there's no sign of Cookeville slowing down. Whether it's economic development, infrastructure or new neighbors from California, we're all gas and no brakes. As our current City Manager and former Planning Director, are you ever afraid this could all be too much of a good thing? The median sold home price for July 2025 in Cookeville was $362,000 according to the National Association of Realtors. On Zillow, in Cookeville there's exactly 10 listings for homes under 200,000. Our median household income is $48,501. That's a really long way of saying it's mathematically impossible for the majority of Cookeville residents to buy a home without support. What can the city do to change this? Find out more about The City of Cookeville:https://www.cookeville-tn.gov/Better Together with Kosta Yepifantsev is a product of Morgan Franklin Media and recorded in Cookeville, TN.This episode of Better Together with Kosta Yepifantsev is made possible by our partners at Miss Sallie's Market.Find out more about Miss Sallie's Market:https://www.misssallies.com

Price reductions are one of the toughest conversations in real estate—especially if you haven't had to do them in years. If your market's still hot, that conversation is coming. And if it's already slowed down, you know the struggle.In this episode, I walk you through my 3 strategies for handling price reductions so you can protect your client relationships, stay in control, and still get the deal done—without awkward surprises.You'll Learn:✅ How to price aggressively from day one in a shifting market✅ When to adjust pricing based on hard market data✅ How to pair marketing execution with price adjustments✅ How to have the price reduction conversation without losing trust

This week on The Accunet Mortgage and Realty Show, Brian and David Wickert break down why mortgage rates have dipped to their lowest levels since last fall—and what might come next. They unpack the latest inflation data, bond market moves, and the strong possibility of a Fed rate cut in September. You'll also hear a practical comparison of loan options, including whether it makes sense to pay points for a lower rate or keep more cash on hand.Beyond rates, David shares real-world stories from clients navigating new construction timelines, move-up purchases, and appraisal waivers—highlighting the puzzle-like challenges of selling one home while buying another. The conversation also revisits the one-year anniversary of the National Association of Realtors' commission settlement, with fresh numbers showing that despite all the changes, buyer agent commissions have hardly budged. Finally, Brian and David look at seller price-cut trends across Wisconsin markets, proving that Milwaukee and Madison sellers are holding strong compared to the national average.Whether you're refinancing, building new, or moving up, this episode is packed with insights on how to structure offers, protect yourself in contracts, and think strategically about mortgage choices.

Got land under contract but no buyers list? No problem! In this episode, we share six proven strategies to sell land quickly—without relying on a buyers list. Learn how to maximize exposure through Craigslist, handle Zillow leads effectively, use Facebook Marketplace to your advantage, and target neighbors who are most likely to buy.Perfect for real estate investors and land flippers, this episode gives you practical, actionable tips to close deals faster and increase your profits. For more land investing magic go to The Landsharks Program.---------Show notes:(0:57) Beginning of today's episode(1:13) How to sell the land you got under contract(2:37) Why do people go on Craigslist?(4:04) Answer that Zillow confirmation call(5:10) You want the land signs where you are getting the greatest ROI(5:23) Realtors have the buyers(6:13) Facebook Marketplace and Buy and Sell Groups(7:50) The neighbors buy the land----------Resources:ZillowCraigslistRedfinFacebook Marketplacewww.thelandsharks.com/crm To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Roger Wheeler's journey from a successful real estate broker to a humanitarian advocate in Zambia is nothing short of inspiring. With nearly three decades of experience in real estate, Roger has dedicated himself to helping those less fortunate, creating impactful initiatives through his organization, Shoulder to Shoulder. In our conversation, he shares his transformative experiences, including the profound lessons learned from transcribing the Bible and how they led him to address food insecurity and poverty in Zambia. Roger highlights the unique challenges of working in a country where faith and survival often intersect, emphasizing the importance of fostering relationships and community support in his mission. Join us as we explore the heart of humanitarian work and the vibrant exchange of faith and resources that can change lives.Roger Wheeler, a seasoned real estate broker for nearly three decades, shares his inspiring journey from the world of real estate to humanitarian work in Zambia. A founding member of Shoulder to Shoulder, Roger's passion for helping the less fortunate shines through as he recounts his experiences advocating for those in need. The conversation dives deep into the importance of effective mentorship, with Roger reflecting on the pivotal moments that shaped his commitment to service. He discusses the profound influence of a Bible study challenge that sparked his journey of faith and the unique relationships he has built while working on the ground in Zambia. This episode highlights the significance of understanding poverty not just as a statistic but as a human experience that deserves compassion and action. Roger's heartfelt anecdotes serve as a reminder of the impact that one person can have in the lives of many, encouraging listeners to reflect on their own roles in addressing global challenges.Takeaways: Roger Wheeler has dedicated his career to real estate while passionately advocating for humanitarian efforts in Zambia. The journey from real estate to humanitarian work highlights the flexibility and freedom of being a Realtor. Shoulder to Shoulder is built on the concept of 'food for faith', emphasizing mutual support between communities. Challenges in Zambia include not only food insecurity but also unique agricultural obstacles due to wildlife interactions. Roger's inspirational journey illustrates how faith can lead to significant humanitarian contributions and personal growth. The mission of Shoulder to Shoulder continues to evolve, focusing on addressing both immediate needs and long-term sustainable solutions. Links referenced in this episode:shoulder-2-shoulder.orgshoulder-to-shoulder.orgshoulder-to-shoulder-zambia

In working with property management entrepreneurs, we have noticed that sometimes the leasing side gets neglected. In today's episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Peter Roisman, founder of REV Leasing, to talk about unlocking the secret to high-performing leasing teams in property management. You'll Learn [01:38] From the Sports Industry to Innovating in Leasing [06:39] How to Hire an Amazing Leasing Team [20:27] Why Leasing Should be a Priority [28:37] How REV Leasing Can Help You Transform Leasing Quotables “Having instability in that position is kind of dangerous from a property owner standpoint and from a management standpoint as well.” “It felt like, you know, if I could read, write and speak well and clearly and concisely, then it gave me an edge on the majority of the world and the world in general.” “Leasing is sales in a way.” “Owners tend to be focused on the bottom line, on the value they're creating because it's usually long-term and it affects them directly. Third-party managers are trying to get a job done and they're trying to do it as efficiently as possible.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Peter Roisman (00:00) So I was talking to a high, high up person at live core. this person said to me,   Listen, I'm afraid to invest in my leasing people because they turn over so often. You know what I said? I would be afraid not to invest in my leasing people because they turn over so often.   Jason Hull (00:14) All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses,   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, done websites for hundreds more than that, and we've run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate   high trust, gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to expand the market, change perception, build awareness, eliminate the BS, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today, my guest is Peter Roisman of REV Leasing. Welcome, Peter.   Peter Roisman (01:36) Thanks Jason, glad to be here.   Jason Hull (01:38) Great to have you. So before we get into REV Leasing and talking about the topic at hand, which is related to leasing teams and getting all that going, give us a little bit of background of how did you get into entrepreneurism and give us the backstory of leading to REV Leasing.   Peter Roisman (01:56) Yeah. So I guess I was born to be an entrepreneur because I started my first business at 23 and, uh, stayed in that business for 15 or so years. was a sports agent, sports lawyer, and, ran around the country representing athletes and coaches and other types of sporting celebrities. And then had a younger family and wanted to be home a little more than being on the road 26 weeks a year. So I got into other kinds of businesses.   including real estate, started developing surgery centers probably another five years after that, and did that for 10 years, developed 21 surgery centers around six states. And from there, I got into the multifamily leasing business because my business partners, longtime friends,   I saw a void in that particular position within the multifamily property management world. As you know, it's a high turnover position and, you know.   It's the tip of the spear, as you say, and probably deserves a lot of respect because it's responsible for 97 % plus all revenues. And it's the first person anyone meets on a property. it sets the tone and is really important. And having instability in that position is kind of dangerous from a property owner standpoint and from a management standpoint as well.   Jason Hull (03:16) Very cool. So what kind of inspired the, you went from sports to surgery centers to multifamily, then to property management. How did this path work out in your mind?   Peter Roisman (03:28) Well, when   I was in law school, my wife will remember this, I was debating very hard between being a developer and being a sports lawyer, sports agent. And the sports agent won because I had my first client when I was already in law school. And so, you know, I was started and I got going and didn't have a lot of time for real estate development at the time as I was doing this. And I was always, you my father was a real estate developer as well as a lawyer and it ran in the family. But, you know, a lot of my friends   are many decade developers and owners and property managers. And so it was a natural evolution. The development of surgery centers kind of led to the next phase of my real estate journey.   Jason Hull (04:07) Got it. Okay. Interesting. Interesting path. What do you feel like, I mean, being a sports agent and doing that, that's a very different and interesting career than doing the property management stuff. What do you feel like that empowered you or educated you on or enabled you to do? I mean, it sounds like there's some unique skills that come along with that.   Peter Roisman (04:28) I think so. I like to think that the thing I learned in college and I went to a liberal arts school was to communicate. it felt like, you know, if I could read, write and speak well and clearly and concisely, then it gave me an edge on the majority of the world and the world in general. So.   I think, you know, understanding for the sports agency world, had to understand value and marketing as well as contracts and positioning your clients. So, you know, it's not that different if you think of a client as a property in a way. It's how do you position it best? It's kind of similar. It was true when I   got to, you know, think that was similar when I was a sports agent, I was managing, you know, high profile.   you know, successful, strong ego people. And when I was in the development of surgery center business, the only reason I was able to get in it was because I had done that. You know, doctors very much parallel athletes in that way. They're   Jason Hull (05:27) Yeah.   Yes, yeah, a lot of ego there. how is that? also curious, part of your job, guess, in being a sports agent with spotting talent and picking potential. How is that translated into business?   Peter Roisman (05:43) Well, I think that's absolutely true. And there's a saying that, you know, what determines whether you're a sports agent or not, whether you have a client.   Jason Hull (05:52) Yeah.   Peter Roisman (05:53) That's your qualifications. If you have a client, you're now a sports agent. So I happen to have a legal background, but many of the people I was competing against in the world of sports agency did not have legal background. They would just hire legal and they were, they were more marketing and recruiting based. And, you know, so I had, I had to take on marketing and recruiting skills and develop them and they had to hire legal so that we were in the same place.   Jason Hull (06:17) So you had a little advantage because of the legal act.   Peter Roisman (06:21) say a slight advantage and certainly in contracts and negotiating, sure.   Jason Hull (06:26) Got it. Okay, so cool. Well, that leads us, you know, towards getting close to REV Leasing. So how did REV Leasing come about? What is it like? Give us, connect us to that.   Peter Roisman (06:37) Sure.   Yeah, so it's different today than when we started six years ago. We started in 2019. We realized that as we talked a little bit about in the intro here, the leasing position is very important, but really, would say not.   The focus on it isn't quite where it should be in order to maximize performance on the property. the turnover is a scary thing.   When you have two or three times turnover of the same position in a year, and I think in a statistics was, was more than two times a leasing position turns over a year. it's highly unstable as a position that's that destabilizes properties. And so we realized that, you know, what people were doing to fill those voids, the job openings, a lot of times was hiring temp agencies, BG and Liberty being the two largest.   And, and oftentimes these were either recycled people from, from who put in a resume that said, Hey, I leasing somewhere else, or they were people really lacking qualifications and, and each of those presents a problem. And so what we realized was we could go outside of the industry, find talented people who could communicate and, and train them to be successful leasing agents. And so we did this about 500 times and we only took.   under 1 % of the candidates, we looked at resumes and took a half of 1 % and hired those people and trained them and put them out there in the field. think at any given time, the most people we had working on our team was about between 80 and 90. And so we had a pretty sizable kind of leasing replacement business, if you will. And so then from there, realized our first person we hired and trained was a manager of a restaurant.   And so she went out on property. We only had a trainer for maybe two weeks, which was not a full training program. It was a partial training program, but the client needed it. And so we put her out there and within a couple of days, they wanted to hire her from us as a property manager. we thought, check the box. We had done something correct for the industry because the industry recognized it. from there, we did that for a while and we realized.   it would be hard to manage hundreds and hundreds, if not thousands of people across the country. It's a very challenging ordeal to try to do that. And so we didn't want to be in this.   grand scale human capital business. So we realized that we wanted to be great leasing teams. And so we built these these teams. We took the best people from our 500. We put them on these teams that, you know, if you've heard of the company class, it's sort of like what we became. They're these expert leasing teams that do lease ups and distressed properties and come in and fix a problem and then depart. And so that's what we did for our next, you know, iteration of our   business. We did that for a couple of years. We had all success. had no failures. We took properties that were anywhere from 78 % occupied to low 80s. And we took them well into the mid 90s and all the properties were stabilized and the owners were happy. that was great. But again, we realized the same thing happened. We could become class. I think they have 50 people leasing for them at any given time. But we didn't want to be that, again, that human capital business. So we   again, reinvented ourselves and now this is where we are today. We invented ourselves to be a product company. And so we've got two products, essentially. One is an assessment tool, a REV Leasing score, if you will. And one is a training program. you know, 130 online training courses and we customize the training courses to the people who are supposed to learn. so, you know,   It's an opportunity for us to help the broader market because we're not limited by human capital. ⁓ We can help hundreds, if not thousands of properties at the same time because it's a self-learning program. We can do some consulting to get them on the right track, but essentially it's an ongoing process of self-improvement and people getting better to capture more revenues.   Jason Hull (10:52) Got it. So the assessment tool piece helps to figure out if somebody could be a good leasing agent or is this broader than that?   Peter Roisman (11:00) Well, that's one way to look at it. I think we're taking people as we find them. So let's say we find a client, they have 10 properties and they might have anywhere between 10 and 20 leasing people. And so...   We'll train them all and each one of them doesn't need the same thing. So we will customize the programs. And so as we assess them, we come up with scores and we know where some of their gaps are, if you will. And, you know, the three major areas, if you had to pick three areas that are common for focus in our business today, it's discovery, it's benefits selling, and it's closing.   And so we find that if agents can do those three things exceptionally well, that covers most of the ground. Now there are other, you know, there's seven or eight other major topics, but those are the three, big three I like to call them.   Jason Hull (11:52) for leasing agents to get properties leased. Those are the major things.   Peter Roisman (11:53) Correct. Yeah,   I can explain why real quickly if you want. It's, you know, discovery is where they get to know the person that walks through the door, right? And so once they know the person, then they can benefit sell to fit the person's needs and desires. And so if they haven't done a good job in discovery, they're certainly not going to do a good job of benefits. And so, but while this is all going on, they're moving towards closure, asking for the lease, right? And so.   Those are the three areas. There's, as I said, seven other areas. We have about 10 major topics. And so, you know, that's kind of where we are with our course training.   Jason Hull (12:32) So it really sounds a lot like sales training.   Peter Roisman (12:35) Yeah, it's absolutely leasing is sales in a way. mean, it's connecting with the person, understanding their needs and desires, upselling if you can a little bit. mean, there's just, want to create a home for someone, right? And sometimes that home has to double as an office, right? We've seen that a lot lately in the world.   And so, you know, if that's an opportunity, that might be a great benefit sell, right? That's something, if you have to work from home, listen, we have the highest speed internet available. We have this area of your home where you could use it as an office. You know, those are the kinds of thoughts that we put into our training.   Jason Hull (13:12) Yeah, now you guys were in the placement sort of space and now you're more in the education sort of space. Do you guys still get involved in placement or do you partner with companies that do placement and to provide training material to them?   Peter Roisman (13:25) That's a   great question. We are not really in the placement business, but we're actually in discussions right now with a placement company to up train their leasing placements so that they go in with higher levels of skill and perform better when they land. yes, that's something we're actually, it's funny you mentioned it because I have a meeting on Wednesday, a second meeting to discuss that exact topic.   Jason Hull (13:51) Okay, cause I was thinking, man, maybe I should connect this guy to my contacts at sunroom and some others. okay. Yeah. All right. Very cool. So, you mentioned earlier when you were kind of entering sort of this space that you noticed some people had bad habits, they lacked skill. Um, I think one of the big mistakes that I've seen in the industry, and maybe you could touch on this is that a lot of people.   Peter Roisman (13:58) Mm-hmm.   Jason Hull (14:18) like property managers when they're trying to hire somebody for their team, they get caught up in this really limited thinking that I have to find somebody with property management experience. And it really seriously limits the candidate pool to the point where they almost really can't get good candidates. And they're getting people with bad habits, like old dogs who can't teach new tricks to maybe people that are like, or they have to go and find people with no skill.   Peter Roisman (14:32) So.   That's so true.   Jason Hull (14:47) or that are the wrong personality fit for the role, instead of just going find somebody that, for example, is just good at sales in general, and maybe has some natural personality towards sales that can be trained in property management. What are your thoughts on that? What have you seen?   Peter Roisman (15:02) That's   exactly the premise that we started our business on six years ago. We realized that it would be harder to untrain someone and then teach them from, if you could get them near scratch, to teach them from the ground up, then it would be to find people with those personality traits and skills, communication skills, and just start them at zero.   You don't have to undo anything to start the training process. So at those 500 people we trained and hired, none of them had any leasing experience. And so that's precisely what we did. And I think the more that the industry looks outside of itself and doesn't, by the way, someone that shows a resume with leasing may or may not be good.   But I can tell you this, the way promotions happen, as you know, if you're very, very good at leasing, what happens? You get offered a manager's job.   That's very typical in our industry. And so if you're offered a manager's job, oftentimes takes you away from the leasing floor and you're looking at a computer all day. And so those skills that you use really well to lease apartments don't necessarily mean you're going to be great at being a manager. It doesn't mean you won't be, but it doesn't mean they translate directly to it. the people that, so you have that group of people that got promoted, right? Out of the leasing position. What about the people that don't get promoted?   Those are the people whose resumes are circulating. If you think about it, not, it's the unpromoted talent pool that most people are looking through. They're sifting through trying to find the diamond in the rough.   Jason Hull (16:31) Yeah.   Yeah. I think salespeople like business development managers, for example, in a property management business and property managers, which are, you is a really loose term in this industry. It's a miscellaneous term that means just about anything, depending on who you ask. But in general, property managers, if you look at them as customer service people or client success people or client retention people, that's a very different personality type than a salesperson.   And so I would imagine that some of these, some of your training and some of these people that are coming up in as great leasing agents would probably like if they were going to take a step up, it would be towards being a business development manager. Cause those are important people. They bring in money into the business.   Peter Roisman (17:24) They bring in all the money into the business other than pet fees and parking fees and who knows what these minor minor fees. So I think one way to look at it is because of the promotion up and out right up and over to manager from leasing from sales.   Jason Hull (17:26) Yes.   Peter Roisman (17:41) You know, we like to recommend for our clients that they create a sales silo, if you will. So when they get promoted, they get promoted to a manager of, instead of the person on the floor, maybe they're a manager of a couple of properties and they oversee that. There's no reason that there can't be a sales career, step ladder, if you will. And it actually would really stabilize a portfolio in a company that owns multiple properties.   Jason Hull (18:07) Yeah, I agree. agree. Well, cool. What do people typically ask about REV Leasing let's convince some people that maybe it's a good idea for them to get some support from you guys.   Peter Roisman (18:17) Yeah, so we typically tell people go get a demo from us, see what our courses look like, try to understand. If you're a mid-cap company, you might be 20 properties to 100 properties, right? You're not Graystar, you're not LivCorp, you're not these massive companies that have thousand properties or whatever they have. I think LivCorp has 2,800 properties or something like that.   Jason Hull (18:41) Yeah, a few.   Peter Roisman (18:43) These large companies, they're very large. If you have 50 properties, you're running a large portfolio. This is a way to have, I don't know, what do you call it? A level scorecard? You can actually measure all of your leasing people against the same standard.   And that's great. You can train them all the same way. And so it's a way of portfolio managing. And that's a really good thing. It's a way of stabilizing a property. Now, when a property is stabilized, I like to think of it from a financial marketplace as well. A stable property gets better treatment from the financial markets. There's no question about it. A stable property will get better interest rates, a lower cap rate when it sells.   It will, you know, essentially...   It's one of those things where it increases the value of your property to be stable. And a great way to stabilize is to have the same leasing person there for a couple of years instead of turning over in six months or four months or whatever it is. Because when you're going to retain your residents, they always like to know who they leased from initially. They'll go back in the office and they'll talk to them. And so you'll have a much better retention, resident retention rate if you've got stability in your leasing office than if you have huge turnover.   And so, you know, we like to recommend, you know, by the way, you're, let's say you're,   you know, you're looking for capital investment, investment capital in the marketplace. You're going to attract more investment capital if your properties are stabilized than if they're destabilized. So, I mean, there's no reason to not add value to what you're doing if it's as simple as just training up your team and keeping them and having them feel important and be important to your organization. It's just empowering.   Jason Hull (20:27) You know, this is interesting because I think there's a lot of property managers I've spoken to that feel like the leasing side of the business is not that important. They just, they really just focus on business development and they focus on operations and they're like, and you know, seasonally I need some leasing agents. So they go and kind of tap some real estate agents on the shoulder and say, could you kind of open some properties and do some leasing for us and help us get these things turned over?   And these agents are probably not super well trained in leasing in general. And so how could, what do you say to that? And then what, how could REV maybe fill in that gap?   Peter Roisman (21:07) Yeah. So again, I'll go back to the stability thing because if you're thinking long-term, which real estate should be a long-term investment, The markets do change, you know, month to month, but you're buying something. You're typically not going to flip it the next month. You're going to flip it if you're even a flipper. know, people are buying whole too. There's no reason not to build a portfolio if it's cash flowing, right? Cash flowing positive. Why not? So the end of the day,   Stability is a good thing in real estate. know, instability is a bad thing. And so if you can stabilize your team and it's the, I had, I had, it's, the position that's probably the most unstable. think, I think maintenance is also a problem area, but we don't work in maintenance, but, certainly leasing is that position that turns over all the time. So I was talking to a high, high up person at live core. Okay. Just having dinner. said, listen, you know, this is what we do. And, and this person said to me,   Listen, I'm afraid to invest in my leasing people because they turn over so often. You know what I said? I would be afraid not to invest in my leasing people because they turn over so often. You know, I like to attack problems. mean, when I see a problem in business, I think you come up with the most creative solution you can and go attack it and make it affordable for people to use, make it make sense, and just fill that void. There's sort of a void right now when it comes to   keeping skilled leasing people in position. And I think we can help a lot of people with that.   Jason Hull (22:33) So do you feel like REV will help with decreasing the turnover? Or do you feel like turnover is just part of the game with leasing? And so it's really about being able to ramp them up quickly.   Peter Roisman (22:45) I think both. think you ramp them up as quickly as you can. But when people are successful at something, they tend to stay at it for a little longer. And if you compensate them well, and good leasing people should be compensated probably at the high end of the scale. Because as you said, they are responsible for revenues. And every dollar that comes in essentially is due to them. And so, due to their efforts. so,   You know, I would be afraid not to invest in my leasing people. I would want them to be the strongest, most confident, most capable people in my office. The management team has to be really, really good, but the leasing people have to be stable and do a great job. As I said before, they're the first person you meet when you walk in the door. They represent your company in so many ways. They're like the advertising for your company.   Jason Hull (23:37) So I think there's also this perception that a lot of property managers, they're so focused on getting their third party management clients that they're not paying attention as much to the residents or the tenants in some situations. then when it gets into, when the market kind of shifts and it's a little bit more difficult to rent the properties out, because there's certain times, you know, where it's very easy, right? There's maybe low inventory, it's really easy to get the properties rented out. But as soon as it gets a little bit tough,   Nobody thinks, well, maybe I need better leasing agents. I never hear that. They're usually like, it's the market. And they're just blaming the market. you're one of the first I've heard to kind of bring up maybe this counterpoint. So could you touch on that a little bit?   Peter Roisman (24:17) Yes, absolutely. So I'll step out on a limb a little bit too to do it because at this point in the late 80s, the Resolution Trust Corporation, when there was a huge number of foreclosures, right? So the government had to step in and this quasi-agency, quasi-government agency, Resolution Trust Corporation stepped in and created third party management. Up to that point, it was all owner managed.   And so that was the beginning of the shift to 40 years later, nearly 40, 35 years later. Today, did you know 51 % of all properties, multifamily, are managed by third-party management companies? More than owner-managed at this point.   Jason Hull (24:56) Interesting.   No, that   sounds like that would be even higher, much higher than a long-term residential, like single family, stuff like that. Yeah.   Peter Roisman (25:08) Yes, absolutely   right. So think about the third party management companies. They're highly competitive with each other. ⁓ I don't think they compete very well with owner managed companies because the bottom line is it's so important to owner managed companies. Every dollar saved multiply by 20 and that's what it means to them in value. Pick a number, pick by 16 if you want to use a, you know.   Jason Hull (25:25) Yeah.   Peter Roisman (25:35) six cap, you want to use a five cap, whatever you want to use. At the end of the day, a dollar means $20 is the way I think about it. And so that's not true for third party management companies. They're there to perform a job. They do by and large a pretty fair job, but they're not thinking leasing. It's not primary in their minds.   We're finding the owners are really paying attention to this. I would love for a day, maybe someone listening to your show, who's a third party manager, to get the edge on all the other third party management companies and provide leasing as one of the primary things that they do for a property. You know, when a class goes in today, or when we used to go in as this...   Jason Hull (25:55) Right.   Peter Roisman (26:18) I don't know, fire department, SWAT team, whatever you want to call it, to fix a property that's in distress or is a lease up situation. When we left, we found that we would get a call six months later and they'd be in the same situation. So isn't it just better to fix the problem on an ongoing basis than have to keep fixing the problem and bringing in a SWAT team? I think so. It seems to make sense.   Jason Hull (26:32) Hmm.   Yeah, so it sounds like I think, you know, when times are good for property managers when it comes to leasing, they probably get comfortable and think, well, this is just normal, even though it might be exceptional. And then when the market shifts and it's a little tougher to get tenants placed and to get properties rented out, you need to create a competitive advantage. And it sounds like making leasing a primary focus instead of an afterthought could be that competitive advantage.   that because you're getting properties rented out much faster than your competition when the market's tough instead of just saying well the market's tough and losing business.   Peter Roisman (27:13) Yes.   I think that's true. think, I think in all moments, you know, it makes sense to perform better than your competition. If you can get more dollars per square foot, uh, if you, know, if you give fewer concessions, if you don't have to use locators, if you can cut your ad budget. mean, all that stuff is cost savings. There's no reason to not save costs at any moment in this world. Okay. So we're really talking about revenues 95 % of the time, but at the same time, if you use us, you do save costs because.   people will will concess less often. will not use locators as often and their ad costs will be cut. So there's money to be found on both ends of this. We think the revenue side is a lot greater, but the impact immediately of saving bottom line dollars is real.   Jason Hull (28:04) So some people, some property managers maybe listen to this might think, well, maybe this solution of Peters is something that makes sense if I have a decent, like a pretty large portfolio, or maybe I've got a bunch of multifamily properties that I'm struggling to, you know, with vacancies on. What about the mom, pa shops that maybe have a hundred units or less that are managing maybe 300 units or less.   that would make sense for them to be reaching out to boost up their leasing chops, so to speak.   Peter Roisman (28:37) Yeah, the beauty of because we're a product at this point, it would be a lot harder for us to help those smaller companies if we were providing human capital to fix it.   Jason Hull (28:48) Right.   Peter Roisman (28:49) So every one of those situations still has somebody doing the leasing. So there's really no reason to have that person perform at the highest possible level and take the courses, get a training program that's customized to them and do the best they absolutely can and capture the dollars that they can capture. I think it's really, it's from small to large. think, could LivCourse or someone at the top end of the market use us? Probably.   That would be challenging, but it would certainly give portfolio comparability. If you've got properties all over the place, how do you compare your leasing team? You're looking at bottom line numbers. don't know. I always think about it this way. Let's say you're buying a property and you're looking at financial statements and you see how many leases they're getting a month and you see what they're for rental rates.   You don't know, we do because we now, we discover it, but from reading those financial statements, you don't know whether the leasing team closed.   eight leases out of 30 opportunities that month, or they closed eight out of nine, right? You just don't know their performance. And if you're buying a property, I know if I'm buying a property, I want to know if the leasing team is maximizing or not maximizing the opportunity that's there. And so if they're not maximizing, it leaves a lot of money on the table where you could actually go in and buy a property and fix that and then increase value to the property. So, you know, I look   Jason Hull (29:56) Okay.   Peter Roisman (30:18) at this, this is new data. This is data that can help investors, it can help managers, it can help ⁓ asset managers, it helps owners. It's just there's no reason not to be the best you can be. That's kind of the way we're looking at this.   Jason Hull (30:32) So some, think there's probably many property managers that will listen to the show and think, well, I don't think I have a problem with leasing. What blind spots can we expose for them right now? Like what, what leaks or problems are they most business owners kind of blind to when it comes to leasing? Cause I think some are probably thinking leasing simple. Like I just, you know, if the property is vacant, I might just go have somebody open it up and show it. And I'll use my showing tool like Tenant Turner or ShowMojo or Rently.   get them in and like, you know, it's just, sort of happens. maybe they're not tracking, maybe they're not maximizing, as you say. So like, let's, I think sometimes if they're not already reaching out for help like this, it's maybe because they have a blind spot or two. What are some of the blind spots you've noticed or realized that, and what impact could this have on this or what impacts have you seen?   Peter Roisman (31:06) Yeah.   Jason Hull (31:27) that maybe they're missing, what benefits are they missing out on?   Peter Roisman (31:30) I think the blind spots are some of the things we already talked about, maybe some others too, but the blind spot to me is.   dollars left on the table, you know, an empty unit, you know, if it's empty for a couple of months, that's revenue loss forever. It's like an airplane took off without a seat filled. And so, you know, and the other way to look at this is let's say a property is 95 % leased. I've seen a lot of properties that are 95 % leased that are not maximizing. They may be.   they may have missed an opportunity because the market around them is leasing at, you know, 30 cents more a foot and they're missing it. Maybe they needed to do some value adds, some small improvements, but they didn't capture everything that was there and available to them. And so from an owner's perspective, owners tend to be focused on the bottom line, on the value they're creating because it's usually long-term and it affects them directly.   third-party managers are trying to get a job done and they're trying to do it as efficiently as possible. so just one, I mean when I talk to third-party management companies...   They won't call us typically, at least in other iterations of our business, until they got a real problem and we were the fire at that point, because they thought they could fix it. And you know what? Most of times they probably could, but it did take focus. And I know people that are property managers watching this know when they're in a fire drill, because it'll be all hands on deck when they've got 20 units vacant, everyone gets involved.   Jason Hull (32:40) Right?   Peter Roisman (33:01) But you don't want to get to that point. You might as well have a stabilized leasing team that doesn't get ever get there. And it stabilizes your resident renewals. It stabilizes, you know, your lack of using, you know, advertising sources, your lack of using, you know, locators, all of the things. It's, it's. I guess if I had to tell someone listening to this program, I'd say, listen, just focus on leasing for a change in multifamily because it's important.   And you will save costs doing it, but you're going to gain on the revenue side significantly if you train your people up.   Jason Hull (33:36) Got it. Yeah, I think, you know, you mentioned dollars left on the table. Obviously you're going to lose clients if you're not getting stuff rented out. And if you're doing third party, you said 95 % might be leased, but they're not maximizing, which means maybe stuff's rented out, but they aren't pulling in as much rent as they could be. They may be not getting some of the other fees. So your system trains the leasing agents on maximization. Is this part of the process?   Peter Roisman (34:02) I think the system at this point, yes, we train our people to upsell. That's part of our program. We train the managers.   of the program, managers of the leasing team, to watch for things like that, to be aware of the market, to know who your sub market is, know people down the street that are charging, you know, know, $50 more, $100 more, and why they're getting it. So, you know, it's, it's, it's literally just more information and more opportunity to compete well. I mean, it's no guarantee you're going to win. But you know what, if you compete well, you could very well win your sub market.   Jason Hull (34:45) And so it sounds like one of the glaring blind spots that's created is just a lack of data, a lack of tracking, lack of metrics. They're not paying attention to how many showings have we done versus how many have gotten leased out. It sounds like your training also isn't just for the leasing agents, but it helps maybe the business owner or the head of the property management arm of the business to kind of figure and learn how to do this piece as well.   Peter Roisman (35:10) Absolutely. So they get regular reports from us. They'll see how the team's doing. They'll figure out a way to incentivize the team to do better because incentives do factor in here. We have a certification program. We're certified by the state of Texas, you know, for certified leasing agents. And so they can, they can put, you know, certified leasing professional, you know, letters after their name, if they complete our course, full course program. So that's kind of cool. And there's only two states in the country that offer that Virginia and Texas. And so.   We've got a Texas certification because we're based in Texas. But yeah, we're serious about helping the marketplace. And we think we can help virtually anybody that wants to help themselves.   Jason Hull (35:50) Now you've mentioned multifamily. What about property managers that are more in the single family residential, maybe individual condo units, small multi kind of space? this be beneficial to them as well?   Peter Roisman (36:03) I think learning leasing is beneficial to anybody. And so, you know, the answer is yes. I think, you know, the opportunity is probably greater in the mid cap portfolio play because you're improving 50 properties, you're getting 50 times the return on it, right? If you're improving one property, you know, you know how it goes.   Jason Hull (36:26) Okay, got it. Well, this has been super informative. Really interesting to take a fresh look at the leasing side and making that a priority. I can see how that would be a benefit, especially right now while some markets are really struggling to get things rented out and that vacancies are a little bit higher in some markets right now. I think this could be a big advantage for those that are wanting to up their game there instead of just   be a victim of the market.   Peter Roisman (36:55) It is, it's take the bull by the horns time. And it is a little difficult out there right now. know, interest rates are not low. They're in the middle. They're not as bad as they could be, but they certainly could go lower. And so the cost of operating a business, multifamily business is high. And so you have to find revenues where you can. If you can save costs at the same time, why not do it?   Jason Hull (37:16) All right, well, we know there's some big changes coming down the pike with the big, beautiful bill. And I think real estate investors in general are optimistic and excited about this. So it should be interesting to see what happens and how that affects leasing. But, you know, eventually. Well, Peter, I appreciate you coming on the DoorGrow show. This has been very insightful. Any parting words for some of the property managers out there that are listening?   and how can they get in touch with you and your company.   Peter Roisman (37:45) Sure, sure. You can get in touch with us at rev-leasing.com and you can request a demo. It's a good way to find out about what we do. And I guess if you had to take one golden nugget from this, I'd say don't ignore leasing. It's something that's not, know, that's really hasn't gotten the focus, the attention of the marketplace. I go to conferences and I hear talking about cost savings all the time and I'm not...   diminishing the value of saving costs, it's always very good to consolidate when you can, but nobody, and I mean almost nobody is talking about how to grow revenues in a realistic way. And so why not have your people be trained as well as they can and capture all the revenues you can.   Jason Hull (38:30) There you have it, Peter Roisman , awesome. So don't sleep on leasing and go check out rev-leasing.com and you might be able to grow your revenue.   Peter Roisman (38:43) I think they can.   Jason Hull (38:44) All   right, Peter, appreciate you coming on the show. So, all right, for everybody else that's watching this and listening, if you felt stuck or stagnant in your property management business, you want to take it to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time, remember the slowest.   Peter Roisman (38:47) Thanks.   Jason Hull (39:13) slowest path to growth is to do it alone. So let's grow together. Bye everyone.

What's the real value of a home and who gets to decide? Joining us this episode are Bill Whitaker and Hamp Thomas for a deep dive into the surprisingly complex world of square footage, floor plans, and property valuation. From legal liabilities to LiDAR tech, this episode pulls back the curtain on how real estate professionals can either protect or endanger their clients.   Key takeaways to listen for Why agents (not tax records) are responsible for square footage accuracy How LiDAR technology is changing the way homes are measured What “ANSI standards” mean for buyers, sellers, and appraisers The legal and financial risks of skipping professional floor plans Why a national vocabulary for home size reporting is urgently needed   Resources mentioned in this episode RPR CubiCasa American National Standards Institute Matterport NCREC Bulletins National Association of REALTORS® Realtor.com   About Bill Whitaker and Hamp Thomas Bill Whitaker is the founder of RAWtape Real Estate Measuring and Photography, LLC and RAWtape Real Estate Coaching and Training. A licensed Realtor in the Carolinas since 2003 and Broker-in-Charge of Whitaker and Associates Real Estate, he brings over 20 years of experience in real estate and financial services. A U.S. Air Force veteran and USC-Upstate graduate, Bill also holds a Home Measurement Specialist certification and offers free notary services to REALTORS®, veterans, teachers, and first responders.   Hamp Thomas is a seasoned real estate appraiser, educator, and author based in Whispering Pines, North Carolina. With decades of experience in both real estate and appraisal, he is best known for his expertise in home measurement and his advocacy for standardized square footage practices. Hamp is the creator of the Home Measurement Specialist program and a longtime instructor on ANSI standards, helping agents and appraisers nationwide improve accuracy, protect consumers, and elevate industry professionalism.   Connect with Bill and Hamp Website: RAWtape Real Estate Measuring and Photography | Appraiser eLearning Email: RAWtapeRPM@gmail.com | pinehurstappraiser@gmail.com Contact Number: 803.412.8209 | (910) 603-2690   Connect with Leigh Please subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you're a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:In today's challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month.Whether you're a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.Key Takeaways:How Paul's “selective partnership” approach creates loyalty and repeat referrals.Why focusing on first-time buyers is a winning strategy in today's market.How TikTok and virtual homebuyer seminars are turning browsers into buyers.The Realtor onboarding process that builds trust and differentiation.How to avoid the “transaction recession” mindset and grow regardless of market conditions.Connect With Paul:InstagramTikTokConnect With Geoff

When most people seek instant success in real estate, they look for a new tool, system, or magic script.  That's not the answer.  There are only 3 things that drive your speed, your trajectory, and ultimately, your results, and every agent has access to them.  Most agents aren't failing because they're lazy or unmotivated. They're failing because they're putting their energy in the wrong places or doing the right things inconsistently.  They confuse motion with progress, stay busy instead of productive, and spend their days reacting instead of building something predictable. In this episode, we break down the 3 non-negotiables for building a profitable real estate business fast.  We share what really moves the needle in this market, how the industry has failed agents when it comes to training, and what to focus on instead of flashy tools or the next trendy tactic.    Things You'll Learn In This Episode  Conversations are your product If you're not selling homes, what are you selling, and how does that mental shift help you generate appointments today? The hidden power of repetitive boredom Why do agents who follow the same routine every day outperform the talented ones who don't? Stop doing more, start doing what matters What if cutting your daily to-do list in half actually helped you grow faster? Skill is the shortcut you've been avoiding How do small tweaks in your presentation, objection handling, and negotiation instantly multiply your results without adding more hours to your day?   About Your Host Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 30 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Guest Host Abe Safa is a highly experienced real estate expert with over two decades in the industry. He is a key leader at Century 21 The Harrelson Group, where he specializes in helping clients navigate complex real estate transactions with ease. In addition to his role at Century 21, Abe is a sought-after mentor and speaker, sharing his expertise through seminars and coaching programs to help other agents succeed in the competitive real estate market. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Send us a textAndrea Gordon shares her 27-year journey as Berkeley's top-producing real estate agent for Compass while pursuing multiple creative passions. She created her podcast "Realizations" to educate people about what realtors actually do after feeling frustrated about NAR lawsuits and commission misconceptions.• Real estate agents meet clients at major life transition points that are inherently stressful• Most people don't move unless they have to—requiring agents to have both market knowledge and emotional intelligence• Effective marketing strategies like consistent bus bench advertising for 23+ years• Increasing marketing during economic downturns helped establish stability when others pulled back• Understanding when to help clients overcome fear to make good decisions• Pushing past fear is essential for both clients and agents to achieve success• Andrea balances her real estate career with multiple passions: pursuing a PhD in her 60s, writing plays, publishing children's books• Working with a realtor is crucial even for experienced investors to handle comps, listings, and sales• The value of teamwork in real estate: "Teamwork makes the dream work"• Andrea's life philosophy: "If not now, when?" and "What would you attempt if you knew you could not fail?"Leave a five-star review to help the podcast reach two million downloads! Find me at dwanderful.com and on all social media @Dwanderful. Thanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!

Keith fields listener questions on: changes to realtor fees, down payment strategies for investment properties, and how the new 100% bonus tax depreciation really works, then staggering inflation statistics that motivate you to invest in real assets. He explains that realtor fees have shifted from a 6% listing fee to a 3% seller fee, with potential buyer contributions negotiable.  For down payments, he advises maximizing leverage while avoiding over-leverage.  Bonus depreciation allows for significant tax deductions in the first year, benefiting high-income investors.  Resources: Connect with a recommended cost segregation engineer to take advantage of bonus depreciation here. Show Notes: GetRichEducation.com/566 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai  Keith Weinhold  0:00   Welcome to GRE. I'm your host. Keith Weinhold, fielding your listener questions on changes to realtor fees, your down payment strategy, and how the new 100% bonus tax depreciation really works, then staggering inflation statistics that motivate you to invest in real assets today on Get Rich Education.    Keith Weinhold  0:26   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week. Since 2014 there's been millions of listener downloads of 188 world nations. He has a list show guests include top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Speaker 1  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:22   Welcome to GRE from Athens, Pennsylvania to Athens, Georgia to Athens, Greece, and with listeners across 188 world nations. You are listening to get rich Education. I'm your host. Keith Weinhold, yeah, you and I are back together for a 566th wealth building week. This is not where you learn how to create wealth through careful sports wagering at DraftKings. We also don't try to do everything like WalMart. We talk about investing actually pretty aggressively yet reasonably and responsibly at the same time. Usually those attributes are opposites, but because we are leveraging the most proven wealth building vehicle of all time, real estate, where you don't have to be the landlord. You don't need to get deeply hands on with house flipping, and you don't need to own property in your local market, though you could. We are not day trading. We are decade trading. There's not a get rich quick element here at GRE, because that doesn't work. We're owning mostly long term rental properties, bringing the financially free beats debt free approach and cognizant that compound leverage Trumps compound interest. And from the day you start focusing on this, you can retire in five to 10 years, and you can take it as far as you want, because unlike many professional sports, the sport of real estate investing doesn't have any salary cap at all. I'm starting off with three of your listener questions today. You write into the show with your questions and what I've got a few that I think could help a lot of you. I answer them here. And as usual, I start with the more introductory question, and then I proceed to the more advanced. The first one comes from Sherry In Sellersburg, Indiana. I know where that is. It's just across the river and to the north of Louisville, Kentucky. Sherry asks when I go to sell my duplex, how have last year's changes in realtor fees affected my sale costs? Yeah, thanks for the question, Sherry. And a lot of people still wonder about this first and a big little technical here, but this benefits other listeners Sherry is that a realtor means that they are a member of the NAR, the National Association of Realtors. So not all people that you enlist to help you market and sell your property are realtors, because not all agents belong to the NAR. In fact, the best catch all term for this person is not an agent. Depending on the state you're doing business in, it's probably licensee, someone licensed to act as your professional intermediary in a real estate transaction. And by the way, the name of an NAR member is a realtor. It is not pronounced real utter it's realtor, like doctor and lawyer. You wouldn't call a doctor a doctor two syllables, realtor, but to get to the crux of your question, Sherry, the changes to realtor compensation took effect almost exactly a year ago. It was last August, and it has less. Of an effect on the industry than many thought. I stated last year that it likely wouldn't affect things much, especially here on the investor side, and it really hasn't. The simplified version is that the old landscape was that when you used to list the property for sale, the listing agent charged you a fee, traditionally, 6% they offered half of that to any cooperating broker that brought the buyer to you. That was simple, and that worked for decades. That changed one year ago now, when any realtor or really licensee, when they work with you, now they simply contract with you for their fee, only like 3% as a seller of the property, you no longer have an obligation to pay for the buyer side agent as well, like you used to. But when you sign a listing agreement, you can indicate that you may be willing to concede and give an allowance to the buyer when they engage a licensee on their side to help them purchase your property. So Sherry, your voluntary contribution to the buyer side is negotiable, and it's part of the offer that the buyer presents to you. Now that's what you'll see as the seller and what you should expect as a buyer. The new landscape is that buyers negotiate a personal service agreement upfront with their licensee. Their service isn't free. I mean, these people can't work for free, and the buyer side licensee acknowledges that they will try to negotiate to get the seller to pay that fee. So Sherry, in reality, that's still what often happens. So the seller still pays that fee. In the end, the reason why is that not only is this traditional, but buyers cannot normally afford to pay for their own representation on top of their down payment and closing costs. They're often spread pretty thin already, but sellers can typically afford it. They have the upper hand financially in the form of equity in the property. And here, when you're buying properties at GRE marketplace, you don't have to pay any of those fees. We use a direct model without a licensee. So that's sort of the short version of the change, and why. I hope that helps sherry. It's a good question. Even licensees are struggling with the new rules.    Keith Weinhold  7:38   The next question comes from Jezebel in Yonkers, New York. Jezebel asks, what is the ideal percent down payment that I should make on a rental property? I'm trying to figure out the trade off between debt level, cash flow, leverage and risk. I'm still trying to get past the mindset that paid off property is best. All right, that's Jezebel's question, and Jezebel The short answer is that you want to make the smallest down payment possible while avoiding over leverage. Over leverage, meaning that your monthly payments are so big that you struggle to make them. Now, many investors that buy rental property, they're going to make a 20% down payment on a conventional loan for a single family rental. At last check on duplexes and up the down payment has to be at least 25% now you can make a down payment as low as 15% at least on a single family rental, although you would then be subject to an extra fee a PMI premium. Now, why would one do such a thing for the leverage? Because leverage is almost seven to one at 15% down, but you've got to balance that with a PMI premium. Run the numbers and see what works for you. Now, since you can make just a 20% down payment on a single family rental, conversely, why would you put 25% down? Your leverage position would slide from five to one down to four to one, where you can often get a slightly lower interest rate if you put 25% down. But when you run the numbers, you'll find that it's often better to maintain strong leverage and only put 20% down. Now, Jezebel, as soon as you start putting 30% down on a property that is questionable at 30% or more, because at that point you really have to start asking why the rate of return from home equity is always zero. It actually makes your risk go up, like I've discussed extensively before, with 30% down, your leverage ratio has been cut to 3.3 maybe the answer could be that 30% down is what it takes to produce. Positive cash flow, but putting 30% or more down is clearly not ideal. Think about how good we've got it as real estate investors here, for example, imagine that you're attracted to a dividend paying stock because it pays a 4% yield, unless you're borrowing on margin, you would need to make a 100% down payment to get that 4% cash on cash return from a dividend paying stock, 100% sunk into this, which isn't even a down payment anymore. That's just an outright free and clear stock purchase. Well, instead, in real estate, when you realize that property prices rise or fall in value regardless of how much equity is in a property, you don't have an incremental increase in your equity growth. It's a quantum leap. And here's what I mean. Jezebel, say you're investing 100k in real estate, that's how much you're going to put into it, and it appreciates at 5%. All right, there are two scenarios with that. Scenario A, you put that 100% down into just one 500k property, well, then you've got just a 25k gain after a year. Instead, with Scenario B, you put 20% down on five 500k properties, then you've got a 25k gain after a year, not just 5k Said another way more powerfully. Scenario A, you only got a 5% return on one property. In Scenario B, you got a 25% return on all of five properties. Wow. That's why the leverage light bulb, when that goes off, that is an incredible flex that you've got. That's why I say it is not an incremental gain in your wealth. It is a quantum leap. So I hope that some of those considerations really help temper your strategy there. Jezebel, that really helps you see how financially free beats debt free and exposes the opportunity cost of a paid off property. Thanks for the question.    Keith Weinhold  12:19   The next question comes from Ed, and he is a personal friend of mine, so he submitted this question by text message to me, but I wanted to address his question here, because I've had other people in my friend group ask me about this. It's about bonus depreciation, what it is. It's about bonus depreciation, what it is and how it works. And what's interesting here is that even those that aren't active real estate investors have been asking me about bonus depreciation. This was part of Trump's OB BBA, the one big, beautiful Bill Act that was signed into law back on the Fourth of July, and I told you about that last month, but because of all the questions about it and the lack of clarity around people's understanding of bonus depreciation, although it gets a little busy, let me give you a real world example with numbers on how bonus depreciation really works and how you can put 10s of 1000s of dollars in your pocket with it the next time you file your taxes. And by the way, my friend Ed that asked this question is a cargo pilot, so he is probably the most well traveled friend that I have. Yeah, through our chats and on social media, I often see that he's in China or Vietnam or a bunch of other places, but he lives in the US. In fact, bonus depreciation is encouraging more people that haven't even been real estate investors previously to newly invest in real estate because it is for properties acquired January, 20, 2025, or later, Trump's inauguration day for his second term or later. And I expect this to be effective for at least four years from that date. I think I mentioned that part to you a few weeks ago. All right, the property has got to be newly placed in service, not something that you bought, say, five years ago. Bonus depreciation does not apply to primary residences. We're talking about rental property, although it does apply to more than just rental property, because it can apply to property used in a business, like equipment, machinery and furniture, but within rental property, it applies to certain components of the real estate, not the building itself. That is on a regular depreciation schedule, and not the bare land. Land cannot be tax depreciated at all. All, neither through regular depreciation or bonus depreciation. You probably already know that a residential building itself can be depreciated over 27 and a half years. That works out to 3.6% of the value each year that can be depreciated or written off on your taxes, right? Well, what if there were portions of your building that you could write off faster, like over just five years, meaning 20% of their value each year you can, and others over seven years, meaning 14% of their value each year you can. And there's 15 year items as well. All right, so what if, instead of all that, you could take those five seven and 15 year components and just write them all off in the first year of ownership, so that you didn't even have to wait the five seven in 15 years, you can, you can write them all off in year one of your ownership of the property, and that is what 100% bonus depreciation is right there. That is in addition to writing off the main building over 27 and a half years. All right, with that understanding generally, let me break this down in more detail. Use an example, and that will also help reinforce what I just taught you, the components of rental property that bonus depreciation applies to, include the stuff that wears out faster than the building, and they are indoor items, appliances, flooring and cabinetry. At times, it can include HVAC systems, all right, that is written off in five to seven years. And then outdoor items known as land improvements, that includes fences, parking lots and landscaping. They're typically written off over 15 years. All right, let's look at a real world example on how this can benefit you. You can use bonus appreciation on single family rentals, duplexes, fourplexes and larger buildings. Let's use an example of an apartment building that you purchase for $1.2 million one we'll say the land value is 200k that is not depreciable. So the building, the depreciable asset, has a value of $1 million you must have performed what is called a cost segregation study in order to break down that $1 million building into those erstwhile faster depreciating components. And no, you cannot do the cost seg study yourself. You need to pay a few $1,000 to hire a Cost Segregation engineer to do this study. All right, let's look at the cost seg breakdown, the result of what he or she finds for you, let's say the personal property that's worth 150k its recovery period is five to seven years, and yes, it is eligible for bonus depreciation. Then you have the land improvements say that's another 50k over 15 years for a recovery period. And yes, it is bonus depreciation eligible. And then finally, you have the structure, or the building worth 800k It has a recovery period of 27 and a half years. No, it is not eligible for bonus depreciation, just the regular type. All right. Well, let me define more of this personal property for you here these five or seven year assets, these are what are eligible for 100% bonus depreciation in qualifying years. So we're looking inside the units, appliances like refrigerators, ovens, dishwashers, microwaves, washers and dryers, also flooring, carpet, vinyl and removable floating floors, not typically hardwood or tile, cabinetry and countertops in some cases, especially if they're not load bearing. Window treatments like blinds, drapes and curtain rods, ceiling fans and light fixtures, they've got to be detached from the structure and furniture, if it's a furnished rental, like perhaps a midterm rental or short term rental. So we're talking about things like beds, couches, in chairs and then in common areas. This five to seven year personal property includes fitness equipment in the gym, leasing office, computers, desks, chairs, clubhouse furniture or TVs, package lockers, like places where your tenants have their Amazon packages, playground equipment and trash compactors. All right, to be clear, that was all personal property that can be depreciated over five to seven years. And then there are those land improvements, the. 15 year assets also eligible for bonus depreciation, sidewalks, fencing, landscaping and irrigation, parking lots and striping, outdoor lighting, retaining walls and signage. Okay again, those are the land improvements, the 15 year items, things that are not eligible for bonus depreciation are the building structure itself, like I mentioned. That includes the roof framing, drywall foundations, and also things like elevators, structural plumbing and wiring and HVAC systems that serve the whole structure. Okay, all that stuff falls in the category of regular 27 and a half year depreciation. All right, so what is the 100% bonus depreciation effect? All right, well, your eligible amount in our example is 150k of personal property plus 50k of land improvements. That's 200k that you can deduct all in one year, rather than having to spread it over five and seven and 15 years. But all in year one of you owning the property that's 200k and again, the remaining 800k structure is depreciated over 27 and a half years. That works out to about 29k a year. This is where it gets exciting. Here we go. So your total year one depreciation, the year that you bought this asset and put it into service, with your bonus depreciation items adding up to 200k and your regular building depreciation at about 29k your total year one deduction is about $229,000 Wow, before I break that down some more and tell you about how it really helps you, let's just be really clear. How did you really get to the 200k of bonus depreciation. All right, let's say the cost segregation study allocated 80k to appliances, flooring and fixtures. Remember, they are the five to seven year items. Another 70k to common area, furniture and office equipment, that was the seven year stuff. All right, so there's 150k or personal property, and then another 50k to that outdoor stuff, the depreciable items known as land improvements, like the parking, landscaping and fencing, those 15 year items, that's how we got to 200k all bonus depreciation eligible, all fully deductible in year One under the 100% bonus depreciation rules, all right, so here it is. Here's the takeaway. You have front loaded an extra 200k of deductions in year one, and you have greatly reduced your taxable income. This is the outcome. This is the result. You just reduced it by 229k between the bonus appreciation and the regular depreciation. All right, so what is the effect of you reducing your taxable income by 229k in one year? Well, if you're in the, say, 32% tax bracket, you keep an extra $73,000 in your pocket. That's $73,000 that you would have had to send to the IRS for the next tax year. But no, you don't, and that is the power of bonus depreciation. That's how it works. Ed, and for all of you that asked about it, I know it's not that simple, and there were a lot of numbers flying around there, it got a little heavy, but that's a complete breakdown. That's why so many people are excited about the return of 100% bonus depreciation, as laid out in law with the one big, beautiful Bill Act, as you can see, it's going to help higher income people more than anyone. If you'd like to get this going and connect with GRE recommended Cost Segregation engineer, or just check and see if it's worth paying several $1,000 for the cost segregation study, we can help you with that. In fact, you might remember that I interviewed him on the show last year, and we will make that introduction for you and help ensure that you have a successful cost seg and bonus depreciation experience regardless of the size of your portfolio, even if you don't own million dollar apartment buildings. You don't have to have a huge income for this to benefit you. It just benefits those people the most. Well, you can set up a time to chat with us about that completely free of charge at GRE investment coach.com I think you know that's where you can also get a completely free strategy session about growing your overall real estate investment portfolio. You might as well do that at the same time at GRE. Investment coach.com. More next, I'm Keith Weinhold. You're listening to get rich education.    Keith Weinhold  25:07   The same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS, 42056, they provided our listeners with more loans than anyone because they specialize in income properties, they help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Chaley Ridge personally. While it's on your mind, start at Ridge lendinggroup.com. That's Ridge lendinggroup.com.    Keith Weinhold  25:39   You know what's crazy your bank is getting rich off of you, the average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back, no weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family 266, 866, to learn about freedom family investments, liquidity fund. Again, text family to 66866,   Blair Singer  26:49   this is Rich Dad, sales advisor, Blair singer. Listen to get rich education with Keith Weinhold. And above all, don't quit your Daydream.    Keith Weinhold  27:07   welcome back to get rich Education. I'm your host, Keith Weinhold, if you have a listener question that you'd like to have answered on air, get a hold of us at get rich education.com/contact that's where you can either leave a voicemail or write in to us. I'd like to tell you the frequent guests that we have here on the show, all from the rich dad school, if you will, are going to be speaking in person at Penn State University in just a few weeks. Here it is on the 29th of this month. Yes, an event you can attend in person. It's going to be Robert Kiyosaki, Garrett Sutton and his son Ted Sutton and Tom wheelwright, the four of them speaking live and in person, sponsored by Penn State's Borrelli Institute for real estate studies. The event is named Rich Dad revealed Real Estate Wealth and wisdom. If that's of interest, look it up and check it out. From listening to the show and being a savvy investor that's inflation aware, you know that the mission is to turn a really fake asset, a conjured into existence asset, like $1 convert that into a real asset. Here is some astonishing clarity on why. That's the mission in this could leave you flabbergasted. Since 1980 The United States has one and a half times more homes, two times more gold today, and 42 times more dollars today. My gosh, that is almost laugh out loud material here. Yes, since 1980 the year that Jimmy Carter was president and Star Wars, The Empire Strikes Back, was the top grossing movie. The US has 56% more residential housing units today. So basically, since the year that Darth Vader told Luke Skywalker, I am your father, there are about one and a half times more homes, twice as much gold mined and brought into existence, and 42 times more dollars created out of thin air for the future, all of these trends are expected to continue at roughly the same trajectory and proportion to each other. Now, there's a reason that people use precious metals to measure inflation. It makes a particularly good measuring stick because commodities like gold, silver, platinum, palladium, rhodium and copper, they don't change over time. Unlike a car or a bottle of soda, these items are on the periodic table of the elements, an ounce of gold 1000 years ago is exactly the same. As an ounce of gold today. That's why commodities like this are such good long term inflation measuring sticks. And then there's Bitcoin, something that didn't even exist until 2009 there will only ever be 21 million of them in existence, and 95% of Bitcoins, about 20 million have already been mined into existence. So yes, only 5% more will be issued, and it's going to take about the next 100 years to do that. If bitcoins were the size of a quarter, all 21 million of them could fit inside a single shipping container. There's some fixed supply scarcity. Let's listen to this. It's about 30 seconds long, and it's called all there will ever be.   Speaker 2  30:50   Every day the Fed prints an average of $465 million that's 26,000 shipping containers a year, created out of thin air. Maybe that's why the dollar loses value over time. But there's one thing they can never print more of Bitcoin at the size of a quarter. This is all there will ever be. Shouldn't the store of value hold its value?   Keith Weinhold  31:16   That's actually a Coinbase video advertisement that we just listen to the audio of there together. Yes, what they show at the end is a shipping container where, if bitcoin were the size of a quarter, all of them that will ever exist would fit in one shipping container. And like it said, every single year, on average, the Fed prints enough dollars to fill 26,000 shipping containers, just staggering. There are so many dollars now, I'm thinking of replacing my insulation with stacks of ones. Same R value, better liquidity. Pretty soon, we won't count dollars anymore. We'll just weigh them. Welcome to the Zimbabwe starter kit. We have gone from sound money to clown money. That's another way to think of it. Oh, they say money doesn't grow on trees. That's true. It grows in spreadsheets. Now, though, one keystroke at the Fed and poof, there's another trillion just like that. Just hit the control, plus the print key. That's all it takes. All right. Well, let's take a look and see how this manifests in your life as a consumer and as a real estate investor and as a worker since January of 2020 to today, a $100,000 salary has the same buying power as 125k today. Guess over just the last five years, the dollar has lost 25% of its value, and now I'm talking in terms of the CPI here, the consumer price index. So of course, all these figures I'm using could really be higher, like we say, therefore these figures are only the inflation rate that the government is willing to admit to. How does this break down by region? So yes, we have 25% national inflation over five years, but different regions have different rates of inflation, including the region where you are, and this is due to reasons like climate and the composition of industries and even cultural preferences. For example, a southern climate with a lot of air conditioner use spends more on electricity. So if electricity costs are high there, then that region's inflation rate could be higher than that of a northern climate. A place like Omaha, Nebraska is proximous to a lot of agricultural crops and beef, but a place far from where those items are sourced could be more sensitive to changes in beef prices or less sensitive. So over the past five years, here's how much annual inflation in these select cities have experienced again, per the CPI from lowest to highest San Francisco is just 3.3% per year. So in San Fran your 100k salary in 2020 would need to be almost 118k today just to maintain purchasing power. New York City, 3.9% annual inflation over the last five years. Chicago, 4.2% Philly, 4.3 Seattle is at 4.8 Dallas, Fort Worth 4.9 St Louis, 5% Atlanta, 5.1 Miami, 5.4 we're really getting up there now. Phoenix, 5.9 San Diego, 6.1 and the major. Major city with the highest inflation rate over the past five years is Tampa, Florida, at 6.4% annually, Tampa's had some of the highest real estate appreciation over the past five years as well. So this means that a 100k salary five years ago in Tampa would have to be 128k today just to maintain purchasing power due to its 28% cumulative inflation the past five years. But that's the CPI. The real figure could be 40% plus in Tampa. All right, now this information is useful, because even if you believe that the CPI is understated, which most everyone that's looked at it does, as long as the methodology is consistent, you can see the regional variation here. Again, San Francisco was lowest at 3.3 Tampa about double at 6.4% the ever present force of inflation. It's merely surreptitious, until you have a big wave of it peaking in 2022 that everyone noticed. Let's look at how it's contributed to the real estate price run up since 2020 All right, so in the first quarter of this century, you might find this unbelievable in itself, in the year 2000 the median priced Florida home was 195k I mean, that's the median price. Then the investor sweet spot is usually lower than that. It might have been 130k in Florida in the year 2000 so again, 195k in Florida for the median home price as recently as 2000 today, it is 412k gosh, almost as surprising in Texas, It was just 153k in 2000 and it's 338k now, I mean, don't these prices like 153k in Texas, make it seem like the price for a dog house already, New York, 276k up to 576k Also from the year 2000 to today, Washington, DC, 293k up to 643k Colorado, 377, up to 582k Florida, more than doubling 393, up to 833 And Washington State also more than doubling 313k up to 630k my gosh, price increases like this. They're a function of both monetary inflation and appreciation, and it's really a chief reason that the Fed has not cut interest rates this year. It's because the memory of soaring inflation is still much too recent.     Keith Weinhold  38:05   To review what you've learned on this week's episode. Changes to realtor fees have made less industry impact than many expected. The smaller your down payment, the more powerful your leverage fulcrum. The return of 100% bonus depreciation has many investors, and even non investors, interested in adding income property to their portfolio, and staggering inflation is a motivator for adding real assets to your life. Hey, if you would, I would love it, and it would mean the world to me. If you found this episode valuable enough that you would share it with a friend. I put a lot of thought into it, just like I do every single week, friends are probably going to find explanations about realtor fees and bonus depreciation highly helpful this week, you can either share the episode by word of mouth or take a screenshot of this episode and put it on your social media. You might want to write out that it's get rich education in your social posts, because it only shows GRE on our podcast, cover image in some views. Thanks for telling a friend about the show. Until next week, I'm your host. Keith Weinhold, don't quit your Daydream.   Unknown Speaker  39:23   nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  39:47   You know, whenever you want the best written real estate and finance info, oh, geez, today's experience limits your free articles access and it's got paywalls and pop ups and push Notes. Vacations and cookies, disclaimers, it's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter, you also get my one hour fast real estate video course, it's all completely free. It's called The Don't quit your Daydream. Letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text gre to 66866, while it's on your mind, take a moment to do it right now. Text gre to 66866   Keith Weinhold  41:02   The preceding program was brought to you by your home for wealth building, getricheducation.com.