Podcasts about podcast marketing

Du glaubst, dein Ruf spiegelt die Realität deines Teams wider? Falsch gedacht. In Wahrheit entscheidet nicht die Realität, sondern das, was draußen sichtbar und hörbar ist. Warum Bewerber und Kunden sich längst entschieden haben, bevor sie dich überhaupt kontaktieren – und wie dein Schweigen ihnen den Rest gibt.Wie “Wir sind besser als unser Ruf” zur gefährlichsten Ausrede im Mittelstand wird – und warum Selbstbewusstsein ohne Sichtbarkeit zum Bumerang wird.Die einzige ehrliche Strategie gegen Fachkräftemangel und Markt-Unsichtbarkeit: Mit echter Stimme nach außen treten und Schluss machen mit Fassade statt Substanz.Wer lieber schöne Scheinwelten verkauft, statt mit Authentizität Klartext zu liefern, ist hier falsch. Für alle anderen gilt: Die Gegenprobe starten – https://theangryteddy.com_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker

Podcasting can be one of the most powerful ways to grow your business, but if every episode leaves you feeling overwhelmed, exhausted, and scrambling to keep up, something needs to change. Sustainable podcasting isn't about working harder—it's about building systems that support you behind the scenes. In this episode of Podcasting Unlocked, we're opening the vault and revisiting some of the most impactful conversations we've had about creating a podcast workflow that actually works.This special compilation episode features insights from four podcasting experts who have mastered efficiency, automation, and sustainable growth. From custom GPTs and project management systems to editing shortcuts and intentional calendar management, these strategies will help you streamline your process and reclaim your time. Whether you're a solo podcaster or managing a growing team, you'll walk away with practical ideas you can implement immediately.This week, episode 289 of Podcasting Unlocked is about building a sustainable podcast workflow!In this episode of Podcasting Unlocked, I'm sharing expert-backed strategies to simplify your podcasting process, reduce overwhelm, and create systems that support long-term success.I also chat about the following:Creating Custom GPTs as SOPs: Learn how Marci Rossi uses custom GPTs to automate repetitive podcast tasks while maintaining her unique voice and content style.Building Repeatable Systems with Project Management: Discover why Jacki Hayes believes every podcaster—even solopreneurs—needs a documented workflow and how tools like ClickUp can keep your process organized.Editing Smarter, Not Harder: Hear Joe Casabona's simple note-taking strategy that can dramatically reduce editing time and make collaboration with editors easier.Using Recording Markers and Timestamps: Explore practical ways to identify mistakes, highlight great moments, and streamline post-production without re-listening to entire episodes.Managing Your Calendar with Intention: Learn Lance Cayko's mindset shift from "scheduling" to making appointments and how intentional time management creates more freedom and balance.Podcasting shouldn't constantly feel like you're running behind. The right systems can help you stay consistent, protect your energy, and make podcasting enjoyable again. This week, choose one workflow improvement from this episode and commit to testing it in your own process.Be sure to tune in to all the episodes to receive practical podcasting strategies, expert insights, and actionable systems that help you grow your show without burning out.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1MENTIONED EPISODES:Episode 236 with Marci RossiEpisode 253 with Jacki HayesEpisode 157 with Joe CasabonaEpisode 143 with Lance CaykoFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

Aurélien de Nunzio : de l'entrepreneuriat solo à la plateforme des dirigeantsAurélien commencé peintre en bâtiment à 16 ans. Dix ans plus tard, il levait 6 millions d'euros pour une startup. Aujourd'hui, il est directeur de SKL, la plateforme d'entrepreneurs fondé par Éric Larchevêque (Ledger, TBSO) — 719 membres et 2,4 M€ au lancement.Dans cet épisode, on aborde :La trajectoire atypique d'Aurélien, de l'artisanat à la techLa naissance de SKL : vision, modèle, communauté et assistant IAL'entrepreneuriat en France : environnement toxique, fuite des talents, système à réformerPersonal branding et influence : les erreurs à éviterL'IA comme nouveau superpouvoir des entrepreneursUn épisode dense, sans langue de bois, avec un invité qui a connu la réussite, l'échec… et le rebond.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Many independent creators face a frustrating feedback vacuum: you publish high-quality audio week after week but have no data on who is listening or how to reach them directly. If you are struggling to build a predictable, independent revenue stream or want to stop relying purely on traditional RSS feeds, it might be time to rethink your distribution setup. In this episode of Podcasting Unlocked, Alesia shares some insights inspired by a recent strategy session with a group of C-suite level women. She discusses the benefits and limitations of using Substack for podcast hosting. Discover how to bypass anonymous download metrics, leverage direct email capture, and seamlessly build a subscription-based podcast monetization model that turns casual listeners into a highly engaged community. This week, episode 288 of Podcasting Unlocked is about integrating substack with your podcast! In this episode of Podcasting Unlocked, I'm sharing the benefits of Substack as a podcasting platform and actionable steps you can take right now to utilize Substack wherever you are in your podcasting journey. I also chat about the following: Bypass Anonymous Platform Directories: Discover how hosting your show via a newsletter-centric platform helps you capture listener emails directly, ending your dependence on anonymous dashboard downloads.Unlock Instant Audience Feedback: Learn how integrated web features allow you to break the traditional one-way audio vacuum. Use real-time comment threads and community elements to secure immediate validation on your content.Simplify Paid Subscription Models: Explore the step-by-step mechanics of building predictable monthly or annual revenue. Learn how to incentivize your community to pay a modest fee for premium content options.Design Compelling Premium Incentives: Master the art of the premium offering. Discover how simple, low-friction add-ons—like ad-free episodes, early release schedules, or exclusive bonus solo audio—drive high conversion rates.Evaluate Multi-Format Infrastructure Capabilities: Weigh the strategic pros and cons of using text-and-audio hybrid networks like Substack versus maintaining a standard standalone web setup to determine what best fits your long-term expansion goals.Your podcast content shouldn't just build someone else's distribution directory; it should build your independent email ecosystem. This week, start sketching out a simple framework: what are two or three creative perks you could easily produce that would inspire your target audience to invest $4 a month into your show's growth? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Strategic Buzzsprout Features to Boost Discovery and Engagement with Jordan BlairWe Read Smut SubstackProud member of the Feminist Podcasters Collective.

Co agent sprawdza zanim podpisze umowę z multiagencją? Omawiam porównanie pracodawcówCo agent ubezpieczeniowy sprawdza zanim podpisze umowę z multiagencją? To pytanie, które pada regularnie na grupach i forach branżowych — zadają je kandydaci szukający pierwszej pracy w ubezpieczeniach, ale też doświadczeni agenci rozważający zmianę multiagencji.W tym odcinku omawiam pierwsze w Polsce porównanie pracodawców branży ubezpieczeniowej — oparte na odpowiedziach samych pracodawców. Firmy Phinance, Progresja i RBG odpowiedziały na 35 konkretnych pytań dotyczących warunków współpracy z agentem ubezpieczeniowym. Omawiam każdą odpowiedź z perspektywy agenta oraz managera rekrutującego — bo ten materiał jest równie wartościowy dla obu stron.Jeśli prowadzisz multiagencję, rekrutujesz agentów lub budujesz strukturę sprzedażową — ten odcinek pokaże Ci dokładnie czego szukają kandydaci i jak na tle konkurencji wypadają warunki które oferujesz.---DLACZEGO TO WAŻNE DLA MANAGERA I WŁAŚCICIELA MULTIAGENCJI?Rekrutacja agentów ubezpieczeniowych to jeden z największych kosztów i wyzwań każdej multiagencji. Kandydaci przed rozmową rekrutacyjną coraz częściej sprawdzają warunki współpracy w różnych firmach — porównują prowizje, pytają o storno, szukają opinii o pracodawcach na grupach takich jak „Praca w ubezpieczeniach". Wiedza o tym czego szukają kandydaci — i jak odpowiadają na te pytania Twoi konkurenci — to realna przewaga w procesie rekrutacji. Możesz lepiej przygotować ofertę współpracy, lepiej komunikować swoje atuty i skuteczniej odpowiadać na obiekcje kandydatów podczas rozmowy rekrutacyjnej.---CZEGO DOWIESZ SIĘ Z TEGO ODCINKA?Podstawa zatrudnienia — czego oczekuje kandydat?Umowa o pracę, kontrakt B2B, umowa agencyjna czy zlecenie — każda forma współpracy ma inne konsekwencje dla agenta. Omawiam jak Phinance, Progresja i RBG podchodzą do tej kwestii i jak komunikują to kandydatom. Wyjaśniam też dlaczego forma umowy to jeden z pierwszych filtrów używanych przez kandydatów przy wyborze multiagencji.Własna działalność gospodarcza — bariera wejścia czy elastyczność?Wymóg założenia DG od pierwszego dnia współpracy to dla wielu kandydatów bariera, która skutecznie eliminuje ich z procesu rekrutacji. Firmy, które dopuszczają rozpoczęcie bez DG i uzależniają ten wymóg od wyników — mają realną przewagę rekrutacyjną. Omawiam jak każda z firm podchodzi do tego tematu i jak można to komunikować w ogłoszeniach o pracę.Koszty wejścia — egzamin KNF, licencja, OC agentaEgzamin przed Komisją Nadzoru Finansowego, koszty licencji i obowiązkowe ubezpieczenie OC agenta to realne koszty, które kandydat kalkuluje zanim zdecyduje się na zmianę pracodawcy. Firma, która pokrywa te koszty — ma silny argument rekrutacyjny. Omawiam jak Phinance, Progresja i RBG odpowiedziały na te pytania i jak można ten argument wykorzystać w komunikacji marketingowej multiagencji.Targety i plany sprzedażowe — największa obiekcja kandydatówPlany sprzedażowe to jeden z najczęstszych powodów rezygnacji agentów z dotychczasowego pracodawcy. Kandydaci pytają o targety na każdej rozmowie rekrutacyjnej. Omawiam jak trzy firmy odpowiedziały na to pytanie — i jak brak planów sprzedażowych można skutecznie komunikować jako atut rekrutacyjny.Klauzule lojalnościowe — temat który kandydaci sprawdzają coraz częściejKlauzule lojalnościowe i kary finansowe to temat, który pojawia się regularnie w dyskusjach na grupach branżowych. Kandydaci coraz częściej pytają o to wprost przed podpisaniem umowy. Omawiam jak porównywane firmy odpowiedziały na to pytanie i dlaczego transparentność w tym obszarze buduje zaufanie kandydatów.Prowizje — jak komunikować stawki których nie możesz ujawnić publicznie?Prowizje za sprzedaż polis życiowych, majątkowych, zdrowotnych, komunikacyjnych i produktów inwestycyjnych to temat, który interesuje kandydatów najbardziej — a pracodawców krępuje najbardziej. Omawiam jak trzy firmy odpowiedziały na pytania o prowizje, dlaczego część z nich nie ujawnia stawek publicznie i jak można komunikować atrakcyjność prowizji bez podawania konkretnych liczb.Pas startowy — argument który zamyka rekrutacjęGwarantowane wynagrodzenie na początku współpracy to jeden z najmocniejszych argumentów rekrutacyjnych w branży ubezpieczeniowej. Omawiam czy Phinance, Progresja i RBG oferują pas startowy — i jak można ten argument wykorzystać w ogłoszeniach o pracę oraz podczas rozmów rekrutacyjnych.Storno — jak rozmawiać z kandydatem o zwrotach prowizyjnych?Zwroty prowizyjne, czyli storno, to temat który kandydaci obawiają się poruszyć na rozmowie rekrutacyjnej — ale który realnie wpływa na ich decyzję o wyborze pracodawcy. Omawiam jak każda z firm odpowiedziała na to pytanie i jak manager może transparentnie komunikować zasady storna nie tracąc przy tym kandydata.CRM i narzędzia — argument który niedoceniają rekruterzySystem CRM, narzędzia porównawcze, kalkulatory, wsparcie marketingowe — to obszar, który kandydaci coraz częściej sprawdzają przed podjęciem decyzji. Omawiam jakie narzędzia oferują Phinance, Progresja i RBG — w tym wewnętrzny system PhiDoradca oraz INSLY — i jak można ten temat lepiej komunikować w procesie rekrutacji.Leady ubezpieczeniowe — czy firma dostarcza klientów?Dostęp do leadów to argument, który dla nowych agentów często przeważa szalę przy wyborze multiagencji. Omawiam które z porównywanych firm dostarczają leady i jak ten argument wypada w zestawieniu z innymi warunkami współpracy.Baza klientów — pytanie które kandydaci zadają coraz częściejCo dzieje się z bazą klientów po zakończeniu współpracy? To pytanie, które jeszcze kilka lat temu było rzadkością na rozmowach rekrutacyjnych — dziś pada coraz częściej. Omawiam jak każda z firm odpowiedziała na to pytanie i dlaczego transparentna odpowiedź na to pytanie buduje przewagę rekrutacyjną.Wdrożenie i szkolenia — jak to komunikować kandydatom?Proces wdrożenia, dostęp do platformy szkoleniowej, wsparcie managera i regularne szkolenia po wdrożeniu to obszar, który kandydaci oceniają jako jeden z kluczowych przy wyborze multiagencji. Omawiam jak Phinance, Progresja i RBG opisują swój proces wdrożenia i jak można ten temat skuteczniej komunikować w materiałach rekrutacyjnych.Możliwości awansu i budowania strukturyŚcieżki kariery, programy mentoringowe i możliwość budowania własnej struktury sprzedażowej to argumenty szczególnie ważne dla ambitnych kandydatów z potencjałem managerskim. Omawiam co oferują porównywane firmy i jak można te argumenty wykorzystać w rekrutacji ukierunkowanej na kandydatów z potencjałem liderskim.---MOJE WNIOSKI — CO WYRÓŻNIA NAJLEPSZE OFERTY WSPÓŁPRACY DLA AGENTÓW?Po omówieniu wszystkich odpowiedzi dzielę się własnymi wnioskami z perspektywy eksperta rynku pracy w branży ubezpieczeniowej. Wskazuję które elementy oferty współpracy mają największy wpływ na decyzję kandydata — i które multiagencje komunikują swoje atuty najskuteczniej.---PEŁNA TABELA PORÓWNAWCZA NA INSURJOBS.PLPełne porównanie pracodawców ubezpieczeniowych — wraz z odpowiedziami wszystkich firm na wszystkie 35 pytań — dostępne jest na insurjobs.pl, pierwszym polskim portalu pracy dedykowanym wyłącznie branży ubezpieczeniowej.Jeśli prowadzisz multiagencję ubezpieczeniową i chcesz dołączyć do porównania — wypełnij ankietę na insurjobs.pl lub napisz do mnie bezpośrednio. Porównanie jest regularnie aktualizowane o nowych pracodawców.---O PODCAŚCIE „MARKETING I SPRZEDAŻ DLA AGENTA UBEZPIECZENIOWEGO"Podcast „Marketing i sprzedaż dla agenta ubezpieczeniowego" to nagrania poświęcone praktycznym aspektom marketingu, sprzedaży i rekrutacji w branży ubezpieczeniowej. Omawiam tu tematy ważne dla agentów ubezpieczeniowych, managerów sprzedaży, właścicieli multiagencji i dyrektorów sprzedaży w towarzystwach ubezpieczeniowych.---O PROWADZĄCYMMarcin Kowalik — ekspert rynku pracy i marketingu w branży ubezpieczeniowej, twórca insurjobs.pl — pierwszego polskiego portalu pracy dedykowanego wyłącznie branży ubezpieczeniowej. Autor książki „Jak sprzedawać ubezpieczenia. 100 historii agentów ubezpieczeniowych". Prowadzący podcastów „Praca w ubezpieczeniach" oraz „Marketing i sprzedaż dla agenta ubezpieczeniowego". Od ponad 10 lat obserwuje, dokumentuje i analizuje rynek pracy oraz marketing sprzedaży w polskiej branży ubezpieczeniowej.

Alles glänzt, nichts ist echt? Wenn du im Markt nur noch schillernde Selbstdarsteller siehst und dich fragst, ob Substanz überhaupt noch zählt, dann hör auf deine Zweifel: Nina Kraft zerlegt in dieser Folge das Märchen vom Glamour-Mythos – und zeigt dir, warum ehrliche Klarheit nicht nett, sondern wirtschaftlich notwendig ist.Warum Mainstream-Konventionen dich austauschbar machen – und wie du über Tiefe, nicht über Lautstärke, in die Köpfe kommst.Wie das “es muss alles glänzen”-Denken dein Team, deine Marke und dich selbst langsam zerstört – und wieso herzeigbare Fehlerkultur und echte Haltung nicht die Kür, sondern die Pflicht sind.Die einzige Exit-Strategie für stagnierende Experten-Karrieren: Verantwortung übernehmen statt Sicherheitsillusion. Weshalb Scheitern und Umwege kein Makel – sondern deine besten HR-Assets sind. Mehr zu Ninas neuem Business findest du unter https://www.kraftmediaminds.com/Du willst Orientierung, keine Motivationsposter, und bist bereit, dich unbequem zu hinterfragen? Genau deshalb gibt's diesen Podcast. Jetzt reinhören, ehrliches Business betreiben und wenn du ernst machen willst: theangryteddy.com_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker

AI is rapidly changing the way creators market, monetize, and build their brands online. From podcasting and digital marketing to newsletters and entrepreneurship, creators are being challenged to adapt while still maintaining authenticity and human connection. This week, episode 287 of Podcasting Unlocked is about building a podcast ecosystem in the age of AI!Lisa Brown is the CEO of Side Hustle Saturday and the founder of Studio Nine Fifty One, a digital marketing agency focused on helping entrepreneurs with website design, development, and marketing strategy. Through her podcast and business, Lisa shares authentic conversations around entrepreneurship, business growth, and navigating the evolving digital landscape.In this episode of Podcasting Unlocked, Lisa Brown is sharing the importance of building authentic connections in the age of AI and actionable steps you can take right now to create a sustainable podcast ecosystem around your content.Lisa and I also chat about the following:How AI is transforming marketing, podcasting, and entrepreneurship.Why authenticity and human connection still matter more than ever in content creation.The importance of building multiple revenue streams around your podcast instead of relying solely on downloads or ads.How newsletters and platforms like Substack are helping creators grow audiences organically.The realities of the evolving job market and why more professionals are turning to entrepreneurship.Why community-building and personal branding are essential for long-term business growth.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at Podcasting UnlockedCONNECT WITH Lisa Brown:InstagramPodcast: Side Hustle SaturdayLinkedinBook a 1:1 Consultation with LisaCONNECT WITH Alesia Galati:Instagram: Alesia Galati on InstagramLinkedIn: Alesia Galati on LinkedInWork with Galati Media!: Galati MediaWork with Alesia 1:1: Work with AlesiaLINKS MENTIONED:SubstackFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

If you've been thinking about pulling back from your podcast this summer because you're tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you think about consistency.Because here's the truth no one really talks about: summer changes the way people consume content. Routines shift. Downloads fluctuate. Energy looks different. And for a lot of coaches and consultants, trying to maintain the exact same pace all year long is what leads to burnout — not growth.This conversation is all about creating a smarter strategy for your podcasting business without disappearing completely. Instead of putting pressure on yourself to constantly produce more content, you'll hear a different approach to podcast growth that feels lighter, more sustainable, and honestly… a lot more effective.We're talking about podcast marketing strategies on how to use shorter episodes to support discoverability, why bingeable micro-content works so well during slower seasons, and how to revisit older episodes using a stronger podcast SEO strategy. Because one of the biggest mistakes people make in podcasting for business is assuming old content stops working. It doesn't. In fact, your back catalogue could become one of your biggest visibility assets when used intentionally.You'll also learn how to grow podcast downloads without creating brand-new long-form content every single week, how to use evergreen marketing strategy principles to strengthen your visibility, and why strategic consistency matters so much more than constant output. These podcast marketing strategies are designed to help you build a podcast for business growth that actually supports your life instead of consuming it.And this is where so many podcast tips and strategies miss the mark. It's not about doing more. It's about creating the right content, in the right season, with a strategy that actually works long term.If you're ready to build a podcast that creates authority, visibility, and real business growth, come join me inside Podcasts That Convert at janditchfield.co/join.If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Jennifer Lapp zu Gast. Jenny ist Head of Growth für Lateinamerika und den deutschsprachigen und französischen Raum bei HubSpot. Sie war unter anderem schon in Interviews bei der W&V und OMR. Solltest du HubSpot nicht kennen: HubSpot ist eine der weltweit bekanntesten CRM- und Marketingplattformen. Unter den über 270.000 Kunden finden sich Unternehmen wie WWF, Personio, Suzuki, Casio und vielen vielen weiteren. In der heutigen Folge sprechen wir über die Zukunft der Suche und darüber, ob Webseiten überhaupt noch eine Rolle spielen, wenn KI immer mehr übernimmt. Was macht eine Marke im KI-Zeitalter noch einzigartig? Warum reicht SEO allein nicht mehr aus? Und was bedeutet „optimize for search everywhere" konkret? Außerdem spricht Jenny darüber, warum es für sie im digitalen Marketing so wichtig ist immer weiter zu lernen.____________________________________________Hier kannst du Jenny erreichen: Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lappjennifer/⁠____________________________________________Unternehmen: HubSpot: ⁠https://www.hubspot.de⁠____________________________________________Erwähnte Personen & Unternehmen: Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/Malte Landwehr: https://www.linkedin.com/in/landwehr/Johannes Beus: https://www.linkedin.com/in/jbeus/Kevin Indig: https://www.linkedin.com/in/kevinindig/Victor Pan: https://www.linkedin.com/in/victorpan/Semrush: https://www.semrush.comLucidcharts: https://www.lucidchart.com/pagesGoogles Patent: https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Are you trapped on the content creation hamster wheel, spending hours filming Reels, writing captions, and fighting an unpredictable algorithm just to see your engagement drop? Many business owners feel exhausted by the constant demand of social media marketing, yet they dread deleting their accounts because they fear their business will become invisible. In this episode of Podcasting Unlocked, we sit down with Leah Kern to discuss her successful social media exit. Leah shares how she strategically transitioned away from platforms like Instagram and used her podcast as her primary growth vehicle. We dive into how to foster deep audience engagement that converts listeners into long-term clients and the operational adjustments needed to ensure true podcast sustainability. This week, episode 286 of Podcasting Unlocked is about using your podcast to leave the algorithm! Leah Kern is an Anti-Diet Dietitian and Certified Intuitive Eating Counselor who helps people make peace with food and body using the Health At Every Size (HAES) and Intuitive Eating frameworks. Upon earning her RDN, Leah built a thriving private practice, doing the exact work she feels she was put on this earth to do. Leah believes that the work involved with unraveling years of conditioning in diet culture and learning to come home to one's body is deeply spiritual work and she treats it as such. She currently lives in Northern California with her partner and their two kitties. In this episode of Podcasting Unlocked, Leah Kern is sharing the importance of having multiple engagement channels, such as newsletters and blog posts, to maintain audience connections and actionable steps you can take right now to break up with social media. Leah and I also chat about the following: The Strategic Social Media Exit: Learn how Leah replaced the daily grind of social media algorithms with a highly intentional combination of an evergreen podcast and a dedicated email newsletter.Deepen Engagement via Audio: Discover why an intimate audio format fosters stronger trust and a deeper connection with your ideal audience than a 60-second viral video clip ever could.Balance Solo and Guest Cadences: Explore how structured podcast seasons—blending solo education with strategic guest episodes—keep your content high-quality and sustainable.Leverage the Power of Private Feeds: Understand how introducing a private podcast or exclusive audio resources can solidify client referrals and build an insulated community ecosystem.Frictionless Pitching for Network Growth: Master the art of the perfect podcast pitch. Learn why giving your target hosts a list of exact questions eliminates administrative friction and secures your spot on their schedule.Your business visibility shouldn't be held hostage by an app's algorithm. If you are feeling misaligned with how you market your brand, remember that you have the power to change the rules. This week, ask yourself: if I could never post on social media again, how would I use my podcast to build an undeniable connection with my clients? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LEAH KERN:LinkedInPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Off the Grid with Amelia Hruby, PhDFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

Taking a seasonal break from your podcast doesn't have to mean losing momentum. In this episode, I'm sharing my favorite podcast marketing strategies to keep your downloads coming in and your business making money all summer long. As a podcast coach for women, I know how important it is to build sustainable podcasting strategies that work even when you're not actively recording, and these four approaches are exactly how I'm doing it. From batching Pinterest pins to podcast guesting, I'm pulling back the curtain on what my summer break actually looks like.Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women podcasters grow their shows without letting their podcast take over their lives, using sustainable podcasting strategies that don't require you to be glued to social media 24/7. I'm sharing exactly what I'll be doing this summer to keep growing my podcast without social media and without burning out.Topics Discussed in This EpisodeWhy taking a seasonal podcast break doesn't have to hurt your downloads or incomeHow I use Pinterest as a long-term podcast marketing strategy to keep episodes discoverable all yearMy plan for batching a full month of Pinterest pins in one sitting to grow a podcast without social mediaHow to grow a podcast audience through strategic podcast guesting during your off-seasonBeing a guest speaker in podcast communities as a visibility strategy for women podcastersWhy Threads is my favorite social media platform and how I batch-schedule content in about 20 minutes a weekGoing back to evergreen content from past seasons to keep creating pins that drive trafficKey TakeawaysPinterest is one of the most powerful podcast marketing strategies for keeping your episodes getting found, even while you're on a break. Evergreen content means you can keep pinning about old episodes long after they air.Batching your content is a game-changer for sustainable podcasting. Whether it's pins or Threads posts, scheduling out a month at a time gives you serious breathing room and is one of the best podcast tips for women who want a life outside their show.Podcast guesting is one of the smartest ways to grow a podcast in 2026 without creating new episodes. Recording guest appearances during your break means you'll have content ready and new audiences finding you, without the pressure of producing your own show simultaneously.You don't have to be everywhere to grow a podcast without social media. Showing up consistently in a couple of intentional places, like Pinterest and Threads, is enough to keep your audience warm and your business moving.Seasonal breaks are a feature, of a healthy, sustainable podcasting strategy. Planning ahead means you can step away without your podcast skipping a beat.Timestamps(00:00) Welcome(00:30) Why seasonal podcast breaks are part of a sustainable podcasting strategy(00:49) Pinterest: my go-to podcast marketing strategy during the off-season(02:46) Podcast guesting to grow your podcast audience during a break(04:03) Guest speaking in podcast communities(05:43) Using Threads to stay connected and make sales without social media stressLinks & Resources- Listen to my Pinterest for Podcasters episode- Listen to my How to Be a Podcast Guest episode- Join Pod Ground (free community for podcasters)- June Pod Ground Meetup with Andi- Find me on Threads- Find me on Pinterest

Every marketing guru on the internet insists that you must switch to a video podcasting format if you want to grow your brand. They promise that adding cameras will instantly double your views, skyrocket your social media exposure, and bring in an entirely new audience. But here is the piece of advice they leave out: adding video effectively doubles your production time and can significantly inflate your operational costs.If you are a purpose-driven entrepreneur trying to manage a business while recording content, forcing a video setup can lead straight to creative burnout and an unsustainable workflow. In this episode of Podcasting Unlocked, I touch on the reality behind video podcasts. I talk about my own hybrid journey transitioning the show in 2025 and help you weigh your content goals, your actual weekly capacity, and your conversion goals to decide if cameras are truly the smartest business decision for your show. This week, episode 285 of Podcasting Unlocked is about whether or not a video podcast is right for you! In this episode of Podcasting Unlocked, I'm sharing the importance of understanding the added layers of complexity in a video podcast and actionable steps you can take right now to decide if adding video to your podcast is right for you.I also chat about the following: The Reality of Production Time: Understand the hidden labor of a video workflow. Learn why adding a visual element impacts everything from editing, color grading, and framing to lighting and finding the right software, often adding hours to your creation cycle.Aligning Your Format with Business Goals: Discover how to identify your true motivation. If your goal is broad brand awareness, video can help; but if your focus is deep niche conversion, an intimate, audio-only format might serve your business better.Calculate Your True Creative Capacity: Learn how to run an honest assessment of your weekly or bi-weekly availability. Weigh the choice between investing your own limited hours versus absorbing the financial cost increase of outsourcing video production.The Strategy of Hybrid Podcasting: Explore how to combine both mediums smartly. Learn why you don't have to go "all or nothing" and how to utilize a hybrid approach to test video capabilities without instantly committing to heavy video editing setups.Focus on the Purpose of Content: Re-center your marketing strategy around what matters. Shift away from doing what "everyone else is doing" and focus entirely on creating consistent, high-value audio or video content that speaks directly to your ideal client.Your podcast should support your business, not feel like an overwhelming second job. Before you buy an expensive camera or change your entire workflow, map out your actual weekly availability and define your conversion targets. Consistency will always outperform a trendy format that you can't maintain. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 135: Setting Business Podcast GoalsProud member of the Feminist Podcasters Collective.

You're not failing at podcast growth because you need more content. Most business podcasters are exhausted because they're trying to grow a show without the right strategy underneath it. And honestly, that's the biggest shift inside Podcast Marketing for Business right now — it's not about doing more, it's about building smarter.If I were starting a podcast from scratch today, I would approach everything differently. I wouldn't obsess over posting more clips, chasing downloads, or trying to “go viral.” I'd focus on creating a podcast that actually functions as a business asset from day one.In this conversation, I'm breaking down the five layers I would build first: foundation, visibility, bingeability, conversion, and authority. Because successful Podcast Marketing for Business starts with understanding who your podcast is for, what role it plays inside your business, and how your content helps move listeners toward action.We're also talking about discoverability, podcast SEO, and why so many podcasts struggle to grow even when the creator stays consistent. Your titles, keywords, metadata, and messaging all shape how podcast apps understand your show. And when you improve your visibility strategy, everything changes — podcast growth, binge listening, trust, and even podcast monetization.I'm also sharing the mistakes I made early in my own podcasting business, including why I spent years creating content that didn't actually lead to momentum. Because podcasting for business requires a different strategy than podcasting as a creator. It's about building evergreen marketing, stronger audience connection, and a system that supports long-term business growth.If you've been trying to figure out how to start a podcast for business, improve your content marketing, market your podcast more strategically, or create better podcast business strategies that actually convert, this episode will help you think about your show differently.Join my free live workshop, From Listener to Lead, happening May 26–28 and learn how to attract new clients directly from your podcast with one simple shift to your content strategy: janditchfield.co/listenertolead. These Podcast Marketing Tips will help you build trust, create momentum, and turn your podcast into a true business asset. If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

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Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Jennifer Lapp zu Gast. Jenny ist Head of Growth für Lateinamerika und den deutschsprachigen und französischen Raum bei HubSpot. Sie war unter anderem schon in Interviews bei der W&V und OMR. Solltest du HubSpot nicht kennen: HubSpot ist eine der weltweit bekanntesten CRM- und Marketingplattformen. Unter den über 270.000 Kunden finden sich Unternehmen wie WWF, Personio, Suzuki, Casio und vielen vielen weiteren. In der heutigen Folge sprechen wir über Generative Engine Optimization, oder kurz GEO. Es geht darum, was es bedeutet, wenn KI-Systeme wie ChatGPT, Gemini, Claude oder Perplexity die Suche verändern. Wir schauen uns an, wie man für KI-Modelle optimiert, warum wir endlich verstehen müssen, was für eine Bedeutung Personas und personalisierter Content haben und es geht darum ob SEO durch GEO irgendwann abgelöst wird und das obwohl GEO nicht für Traffic optimiert.____________________________________________Hier kannst du Jenny erreichen: Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lappjennifer/____________________________________________Unternehmen: HubSpot: https://www.hubspot.de____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Do you ever feel isolated behind your laptop screen, treating podcasting as a purely virtual endeavor? Many creators build great digital connections but miss out on the transformative power of a physical community. Podcasting from an isolated home studio can lead to creative stagnation and burnout. In this episode of Podcasting Unlocked, we sit down with veteran podcaster Ande Lyons to discuss her 14-year journey through six different shows. We dive into the profound distinction between virtual networking and the visceral energy of in-person community building. Ande shares how moving past the screen can elevate your show's authority, how to tackle implicit bias like ageism in content creation, and why building an intimate relationship with your listeners is the ultimate key to podcast sustainability. This week, episode 284 of Podcasting Unlocked is about the power of in-person connection in podcasting! Ande Lyons is a 4x founder, a former global startup mentor, a serial podcast + livestream host since 2012, and currently the host of Don't Be Caged By Your Age - an interview-style podcast helping folks thrive after 65. Through "Andelicious" conversations with individuals who have defied societal norms, shattered age-related expectations, and forged new and unexpected pathways that left them feeling enlivened, engaged, and visible, Ande helps listeners reimagine and repurpose their lived experiences for a vibrant life at any age.In this episode of Podcasting Unlocked, Ande Lyons is sharing the importance of creating community in podcasting and actionable steps you can take right now to combat ageism and confidently defy unfair societal expectations. Ande and I also chat about the following: The In-Person Community Imperative: Discover why virtual networking groups can never fully replace the energy, empathy, and creative spark of physical meetups like the New England Podcasters Group.The Evolution of a Host: Learn how to successfully navigate a multi-show portfolio over a decade. Ande explains how she pivoted from business-heavy topics like Startup Life to intimate, impact-driven content as her personal goals shifted.Breaking the Ageism Barrier: Explore how to confront implicit biases in media and why representation for older demographics creates an incredibly loyal, untapped audience base.Fostering Real Listener Intimacy: Understand why deep, emotional resonance with your audience is far more valuable than a high download count when it comes to long-term audience growth and podcast retention.Finding Your Collective: Learn how to select a support system—whether it's a regional meetup or a targeted virtual group like the Feminist Podcasters Collective—to fuel your inspiration when production feels heavy.Your podcast might be broadcast to the world digitally, but it is built on human relationships. This week, challenge yourself to step away from the desktop. Look for a local creator meetup in your area, or reach out to a nearby podcaster for a simple coffee chat. You might find that the missing piece in your production strategy isn't a better microphone—it's a real-life connection. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ANDE LYONS:LinkedInInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Free Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

If you've ever held back from sharing something valuable on your podcast because you were worried people would “just take the free advice and never buy,” you are definitely not alone. And honestly? For a long time, online marketing taught us to believe that giving away too much was a bad thing.But I think the conversation around podcast marketing tips has changed — especially for coaches, consultants, and online business owners who want their podcast to actually generate leads and sales.Because the real issue usually isn't that you're teaching too much. It's that most podcasts are creating nurture-only content that keeps listeners consuming without ever helping them move toward action.And this is where things get really interesting.Inside this conversation, we're unpacking the difference between momentum content and conversion content, why visibility matters more than obsessing over downloads, and how to create episodes that naturally build trust with buyer-ready listeners. Because growing your show is not just about publishing more episodes or chasing podcast growth. It's about creating intentional content that helps the right people see you as the solution.You'll learn how to use discoverability episodes, authority-driven conversations, and relationship-based storytelling to support your podcast business while still delivering genuine value. We're also diving into how podcast SEO, evergreen marketing, and strategic content marketing work together to help convert podcast listeners into clients — without sounding overly salesy or transactional.Theses podcast marketing tips I'm sharing are especially important if you've been trying to market your podcast, improve your podcast monetization strategy, or figure out how to promote a podcast in a way that actually supports long-term business growth. Because listeners today are not looking for endless information. They're looking for leadership, clarity, and someone they trust to help them move forward faster.And that's the shift.The best podcast marketing tips I can share with you are not about giving less away. It's about creating the right content for the right stage of the listener journey so your audience moves from passive listener to engaged buyer more naturally.Join my free live workshop, From Listener to Lead, happening May 26–28 and learn how to attract new clients directly from your podcast with one simple shift to your content strategy: janditchfield.co/listenertolead. These Podcast Marketing Tips will help you build trust, create momentum, and turn your podcast into a true business asset.If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

Warum zahlen selbst gestandene Unternehmer für Podcast-Auftritte, ohne jemals echte Zahlen zu sehen? Das Geschäft mit leeren Reichweitenversprechen läuft besser denn je – und das, obwohl du als Profi eigentlich keinen Bock auf Blabla hast. Warum Podcast-Einladungen häufig ein Verkaufstrick sind – und wie der fehlende Nachweis über Reichweite deinem Budget schneller schadet als jede Fehlinvestition.Hol dir die Zahlen, die wirklich zählen – Warum monatliche Reichweitenwertungen Augenwischerei sind und wie du in fünf Minuten erkennst, ob der Podcast überhaupt echtes Potenzial für dich bietet.Wann eine Podcast-Beteiligung eine Investition ist – und wann Geldverschwendung – Das simple Dreier-Framework, um sofort zu entscheiden, ob du investieren oder besser absagen solltest.Du bist Unternehmer, kein Träumer. Wer dir heute noch Märchen verkauft, hat selbst keine echten Zahlen. Ehrlicher Blick hinter die Kulissen unter https://theangryteddy.com_____Dein nächster Schritt: Vom Zuhören zum Handeln. Du spürst, dass ein Podcast der richtige Hebel für dein Business ist — aber noch fehlt das Fundament? Nicht das Mikrofon. Die Haltung. Als strategischer Podcast-Coach und diplomierter systemischer Coach verbinde ich 20 Jahre Marketing-Erfahrung mit der Tiefe, die den Unterschied macht — zwischen einem Podcast, der Vertrauen aufbaut, und einem, der im Podfade-Friedhof landet. Wir finden deine Botschaft, bevor wir über Technik reden.Schritt 1: PodSignal — dein erster Schritt zur Strategie Nicht sicher, ob und wie ein Podcast für dein Business funktioniert? Hier bekommst du Klarheit — ohne Weichspüler. ➡️ podsignal.theangryteddy.comSchritt 2: Strategie-Gespräch 15 Minuten. Kein Pitch. Wir klären, ob eine Zusammenarbeit Sinn macht — für dich und für mich. ➡️ termin.theangryteddy.atBleib in Kontakt: LinkedIn: linkedin.com/in/friesenecker

If I could sit down with my just-starting-out podcast self, this is exactly what I'd tell her. In this solo episode, I'm sharing the four podcast marketing strategies I wish someone had handed me on day one…from building an email list before your first episode drops to ditching Instagram if it just isn't your thing.Hey, I'm Andi Smiley, podcast coach for women and host of Friendly Podcast Guide. I've been podcasting for nearly five years (wild, right?!) and I'm here to help you grow your podcast audience in a way that actually feels good and fits your real life. I share the podcast tips for women that I wish I'd had from the very beginning.Topics Discussed in This EpisodeWhy starting your email list before your first episode is a total game-changerHow email marketing has become the most effective way I sell my offersWhy Pinterest is one of the best sustainable podcasting strategies for long-term growthThe power of showing up at podcast conferences and in-person networking eventsWhy Instagram might not be the right fit for every podcasterHow I discovered that Threads and Pinterest work so much better for meKey TakeawaysStart your email list immediately, even if you only have three subscribers when you hit send on that first email. Email marketing is one of the most powerful ways to grow a podcast audience and sell your offers.Get on Pinterest as soon as you have content, Pinterest content has a much longer lifespan than any other social platform, and starting early means more content out there working for you around the clock.Go to podcast conferences and networking events, the connections you make in person are priceless, and they can seriously level up both your podcast and your mindset.Don't just use Instagram because you think you're supposed to, figure out where your people actually are and show up there instead. For me, that's Pinterest and Threads.Timestamps(00:00) Welcome(00:37) Tip 1: Start your email list before your first episode(01:20) Tip 2: Start using Pinterest as soon as you have content(02:16) Tip 3: Go to podcast conferences and networking events(03:53) Tip 4: Don't default to Instagram if it's not your fitLinks & ResourcesEpisode on growing your email list with Kylee ChandlerEpisode all about why Pinterest is amazing for podcastersConnect with Andi on ThreadsConnect with Andi on Pinterest

Drop us a message!Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives.In this episode of Social In 10, we're joined by Brianna Norman, People & Operations Manager at Giraffe Social, for an honest look at what it takes to run a well-functioning agency from the inside out. Brianna shares how agencies should approach resourcing to strike the right balance between team wellbeing, delivery quality, and commercial sustainability… and why getting this balance wrong is one of the most common reasons agencies struggle to scale.e dig into what effective people management really looks like in a modern marketing agency, how leaders can retain and develop talent in an industry known for high turnover, and how to prioritise work and opportunities in a way that supports sustainable growth without pushing teams to breaking point.If you run an agency, work in one, or are thinking about building one, this is the episode you didn't know you needed.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Many creators feel like they are shouting into a vacuum, putting out great episodes that aren't being discovered by new audiences or search engines. This visibility gap is a major pain point for purpose-driven podcasters who want their message to reach the right people. In this episode, we sit down with Jordan Blair from Buzzsprout to explore the high-impact features that help your show stand out. We discuss things like how to use dynamic content for evergreen updates, why fan mail is the future of listener engagement, and how providing high-quality podcast transcripts ensures your show is understood by the next generation of AI and LLMs. This week, episode 283 of Podcasting Unlocked is about strategic Buzzsprout features to boost discovery and engagement! Jordan Blair is the podcast producer at Buzzsprout, and the cohost of Buzzcast, Happy to Help, and the creator and host of Dreamful Bedtime Stories. In this episode of Podcasting Unlocked, Jordan Blair is sharing the importance of weighting the pros and cons of cohosts and actionable steps you can take right now to use Buzzsprout's robust features to boost you show's visibility. Jordan and I also chat about the following: Leverage Dynamic Content for Evergreen Impact: Discover how to use dynamic ad insertion to keep your back catalog fresh. Learn how to update intros and outros across your entire library in seconds to promote new offers or events.Master the Art of Fan Mail: Move beyond the one-way broadcast. Learn how the Fan Mail feature creates a frictionless way for listeners to text you directly from their podcast app, driving deep audience engagement and providing instant feedback.Optimize for AI and Search Discovery: Understand why high-quality podcast transcripts are no longer optional. Learn how providing text versions of your episodes helps LLMs and AI bots understand your expertise, significantly improving your podcast SEO.Build a Home Base with Your Podcast Website: Explore why having a dedicated, host-provided website is crucial for authority. Learn how Buzzsprout's built-in web tools help you capture search traffic and provide a professional landing page for your brand.Adopt a Community-First Mindset: Jordan shares the value of lean, supportive communities. Learn how being active in spaces like the Buzzsprout Facebook group can help you solve technical hurdles and find new collaboration opportunities.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JORDAN BLAIR:LinkedInBuzzcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Free Download: 15 Ways to Improve Your Podcast Book Your Free 1:1 Consultation Proud member of the Feminist Podcasters Collective.

Send us Fan MailSchedule an Rx AssessmentWhat's the difference between marketing and advertising and why does it matter for your pharmacy? In this episode of the Bottom Line Pharmacy Podcast, Austin Murray sits down with Bruce Kneeland, longtime independent pharmacy advocate and host of the Pharmacy Crossroads podcast, for a candid conversation about what it really takes to grow an independent pharmacy in today's competitive landscape.Bruce shares his fascinating journey from a chance job posting at BYU that landed him in Fargo, North Dakota, to senior roles at Health Mart, AmerisourceBergen, and eventually becoming a consultant and road-tripper who has visited pharmacies coast to coast.In this episode, Bruce and Austin cover:Marketing vs. advertising and why confusing the two is costing pharmacies patientsThe word-of-mouth myth and why relying on it alone is "killing you slowly"Messaging that connects how to talk about complex services like compounding in language patients actually understandThe B2B opportunity and why your real customer for compounding and specialty services might be the prescriber, not the patientAnd more!Stay connected with Bruce Kneeland and his work:Pharmacy Crossroads Podcast | Bruce Kneeland LinkedIn | Dispense TimesCheck out all our social media:Facebook | Twitter | LinkedIn | YouTube | TikTok | Instagram More resources on this topic:Podcast - Marketing for Independent Pharmacies with Gabe Trahan

Do you end your episodes by asking your listeners to rate, review, subscribe, follow you on Instagram, and join your email list all at once? If so, you might be accidentally stalling your business growth. When you give your audience a laundry list of chores, you trigger listener paralysis, ensuring they do absolutely nothing. Most people listen to podcasts while driving, folding laundry, or working out; they don't have the mental bandwidth to navigate a multi-step checklist. In this episode of Podcasting Unlocked, we explore the One Next Step rule—a simple but transformative strategy to streamline your calls to action. This week, episode 282 of Podcasting Unlocked is about auditing your call to action! In this episode of Podcasting Unlocked, I'm sharing the importance of providing a clear and specific call to action and actionable steps you can take right now to guide your audience toward your high value resources . I also chat about the following: Master the One Next Step Rule: Learn why focusing on a single, clear action is the most effective way to increase your podcast conversion rates. Audit Your CTAs (Intro, Outro, and Dynamic Ads): Discover how to identify conversion leaks in your show's structure. Learn why your intro and outro need to align with a single priority to keep your audience from dropping off.Reduce the Listener's Mental Load: Understand the multitasking listener mindset. Learn how to craft instructions that are easy to follow even when your audience is driving or at the gym.Implement High-Value Lead Magnets: Explore examples of simple, high-value resources—like checklists, guides, or bonus solo episodes—that entice listeners to join your email list or Substack community.Shift from Chores to Value: Learn how to reframe your requests from "do this for me" (rating/reviewing) to "here is more value for you" (a free resource), building immediate trust and authority.Your podcast should be a clear path for your audience, not an obstacle course. If you realize that your current strategy is pulling your listeners in too many directions, it's time to simplify. This week, I challenge you to audit your outro: remove the laundry list and replace it with just one valuable next step. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Setting Business Podcast GoalsPodcast Goals WorkshopProud member of the Feminist Podcasters Collective.

Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now. This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere. I cover: Why repurposing amplifies your brand (for better or worse) The 6 visual brand building blocks every business needs, starting with your logo suite How to know if your colour palette, font system, and templates are actually working The 4 tests to audit your brand honestly What to do next depending on where your gaps are Timestamps: Intro 0:00 Logo Suit 3:21 Colours 5:57 Font Systems 7:50 Photos 10:54 Templated 12:07 Style guide 14:14 PSA 20:30 Watch on YouTube: https://youtu.be/6Xky4Qqw0hs Read on the Blog: https://whitedeer.com.au/ep265/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Drop us a message!Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do.In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it, how she balances staying true to Hotel Chocolat's brand identity while adapting content, tone, and cultural references for American consumers, and what she's learned about translating brand storytelling across cultures without losing what makes the brand disctinct.We also explore the role social media plays in building both awareness and emotional connection from day one when entering a new country, and why getting that balance right is critical for long-term brand equity.Plus, Social Media Manager Lucy Torrance from the Giraffe Social team joins us for the news segment, where we tackle one of the most debated topics in marketing: how to effectively balance brand building with performance-driven campaigns, and why the strongest strategies integrate both rather than treating them as separate disciplines.You can contact Grace directly by emailing grace.noice@hotelchocolat.com, as well as follow Hotel Chocolat on Instagram, Facebook, and TikTok at @hotelchocolatusa. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Have you ever wondered why your podcast isn't growing as fast as you'd like?Well if you have why not dive into this episode & discover the three unbreakable biblical laws of podcast growth.In a world where podcasting is more competitive than ever, understanding why your podcast isn't growing and how to overcome common pitfalls is crucial.These laws offer a roadmap to fast-track your podcast's growth, ensuring thousands of new highly engaged listeners.In this episode, you will:1) Learn why inputs equal outputs and how investing more effort and creativity into your podcast can lead to significant audience growth.2) Understand the importance of consistency and why never missing an upload is essential for maintaining momentum and retaining listeners.3) Discover the power of positive feedback loops and how finding your own unique formula for success can guarantee predictable growth for your podcast.Don't miss out on the opportunity to unlock the secrets to podcast growth!Scroll up & press play to listen to the episode now and start implementing these proven strategies to take your podcast to the next level.New episodes every Monday, Wednesday & Friday morning.More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Book a 30-minute discovery call for the Get More Listeners AcademyView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Drop us a message!In this week's REWIND episode, we're talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Many creators fear that niching down will stunt their growth, but in reality, a broad focus is often what leads to stagnation. If you've struggled to build a loyal community or feel misaligned with your current content, this episode is for you! In this episode of Podcasting Unlocked, we sit down with internet marketing pioneer Kandace Rodarte to explore the power of doubling down. Kandace shares how narrowing her focus to specific audiences—like Gen X women or science fiction enthusiasts—allowed her brands to expand and feel more aligned. We dive into the mindset shift required to move from broadcasting to community building,how to maintain podcast consistency across a 12-year journey, and more! This week, episode 280 of Podcasting Unlocked is about how a narrow focus is the key to podcasting longevity! Kandas Rodarte is a Gen X metastatic breast cancer thriver, growth coach, and digital marketing pioneer with 30+ years of expertise. Her mission is to help women solopreneurs over 40 build businesses that work with their real lives. Kandas is the host of the Gratitude Geek podcast, and co-host of the Sci-Fi Book Pod with her spouse, Shane. In this episode of Podcasting Unlocked, Kandas Rodarte is sharing the importance of listening to your audience's needs and actionable steps you can take right now to build strong, engaged communities around your podcast or business. Kandas and I also chat about the following: The Expansion of the Niche: Discover why focusing on a very specific audience (like Gen X women) actually creates more room for growth. Learn how a narrow focus allows you to become a trusted authority faster than a general-interest show.Longevity Through Alignment: Kandace shares the secrets to 12 years of podcast consistency. Learn how to navigate the ebbs and flows of business by ensuring your content remains aligned with your personal values and your audience's evolving needs.Relationship-Based Guest Selection: Move beyond big names and learn how to select guests who truly resonate with your specific community. Discover how authentic connections drive deeper audience engagement than vanity metrics ever could.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KANDAS RODARTE:InstagramWebsiteGratitude Geek PodcastSci-Fi Book PodCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Your Imposter Syndrome Is Lying to You | Podcasting for Confidence with Alesia GFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

6,5 millions d'abonnés cumulés sur les réseaux dont 6,4 millions sur TikTok : Tristan Mattioli est l'un des créateurs de contenu français les plus suivis de sa génération. Né du personnage Vector pendant le Covid, il a depuis fait évoluer son identité digitale et lancé son propre lieu, le Studio Mattioli à Paris.Dans cet épisode, on parle de la transition Vector → Tristan, du choix radical de quitter une agence pour gérer sa carrière seul, du brief que les marques ne savent plus lâcher, du rôle stratégique du Festival de Cannes, et du futur de l'influence à l'ère de l'IA et de la co-création.Une masterclass pour les CMO, marques et agences qui veulent comprendre comment travailler avec les créateurs aujourd'hui — et préparer leurs collaborations de demain.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, I sit down with Shannon Leyko, host of The Paring Down Podcast, who has built a top-performing show with over one million downloads, a 700,000+ audience across platforms, and a book deal with Penguin Random House releasing in Spring 2027. Shannon shares a refreshingly honest look at what it really takes to grow a podcast into a business asset, without overcomplicating the process. We talk about building momentum from scratch, the long game of consistency, and how strategic visibility can open doors you never expected. If you are a business owner who wants your podcast to do more than just exist, this conversation will show you what is actually possible when you treat it like a growth tool.Key topics covered in this episode:• The mindset shift that separates hobby podcasters from growth-focused CEOs• How her pageant background shaped her confidence, presence, and communication style• What it looked like to create content when no one was watching• The exact moment she realized her podcast had real business potential• How she approached pitching herself before opportunities came to her• What a podcast network actually handles and why it matters• The behind-the-scenes structure required to sustain a high-volume release schedule• The role long-term vision played in turning content into a multi-platform brandLinks & Resources:Listen to Shannon's Podcast: https://shannonleyko.com/paring-down-podcastFollow Shannon on Instagram: https://www.instagram.com/shannonleyko/Visit Shannon's Website: https://shannonleyko.com/Orzo Recipe: https://www.tiktok.com/@saltandsagenutrition/video/7542966188297456909?_r=1&_t=ZP-95vFBLCYu7zQuince Discount Code: https://www.quince.com/women/best-sellers?utm_source=veritone&utm_medium=podcast&utm_campaign=paringLet's Connect!Apply to join the Podcast Growth Retainer: https://forms.gle/Jvh1p5vbs47omkho7Book Your Podcast Consultation Today: https://www.pivotballchange.com/servicesLaunch Your Podcast with Pivot Ball Change: https://www.pivotballchange.com/servicesFollow Pivot Ball Change on Instagram: https://www.instagram.com/pivotballchange/Visit Pivot Ball Change's Website: https://www.pivotballchange.com/

Many new creators enter the industry with a major misconception: that high-volume podcast ads are the only path to a sustainable income. If you are a business owner or a thought leader with a niche podcast, relying on programmatic ads or traditional sponsorships can leave you feeling frustrated and undervalued. In this episode of Podcasting Unlocked, we set those expectations and discuss the reality of podcast monetization. We dive into why you don't need a massive audience to generate sustainable revenue and how you can turn deep audience engagement into a predictable income stream right now. This week, episode 279 of Podcasting Unlocked is about three ways to build revenue for your podcast! In this episode of Podcasting Unlocked, I'm sharing the importance of understanding different revenue streams for podcasters and actionable steps you can take right now to explore what monetization options are right for you. I  also chat about the following: The Ad Myth vs. Reality: Understand why relying on traditional ad models requires a scale most niche shows won't reach, and why programmatic ads often yield pennies compared to direct-to-audience models.Leverage the Audience-Funded Model: Discover why platforms like Substack or Patreon are game-changers for creators with small but loyal followings. Learn how to transition from broadcasting to community building to unlock monthly support.Define High-Value Subscriber Perks: Learn how to identify specific extras—such as bonus content, early access, or exclusive live streams—that encourage your fans to fund your project for the price of a monthly cup of coffee.Strategic Value Alignment: Weigh the pros and cons of sponsorships versus audience-led revenue. Discover how to choose the path that best aligns with your brand values and your long-term vision for the show.Monetization for Every Stage: Learn why you should map out your revenue strategy now, regardless of your current download count, to ensure your podcast remains a profitable asset rather than an expensive hobby.This week, I challenge you to sit down and map out three specific perks you could offer your audience for $5 a month. You might find that you are much closer to a profitable show than you realized. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Buzzsprout StatsProud member of the Feminist Podcasters Collective.

Join the Hero Design System Masterclass: https://whitedeer.com.au/hero Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky. There's something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding problem. It's a revenue problem. And it might be the quiet reason your podcast content isn't building the momentum your business deserves. If you already have a podcast, a team helping you repurpose content, and a feeling that something's not quite working, this one is for you. We cover: Why your audience makes a split-second decision based on design before reading a single word you've written How inconsistent graphics are unconsciously signalling an inconsistent business to your higher-ticket prospects The hidden time drain Why the answer isn't hiring a designer Timestamps: Intro 0:00 Effects of deprioritising design 2:37 Tip 1 4:38 Tip 2 6:38 Tip 3 8:12 Track your time 9:32 Building blocks 14:09 PSA 15:18 Watch on YouTube: https://youtu.be/z0tozn6qBVs Read on the Blog: https://whitedeer.com.au/ep263/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Drop us a message!In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagement metrics.We break down how to map content to different stages of the customer journey, ensuring your messaging supports awareness, consideration, and conversion without feeling disconnected or overly sales-driven.Phil also shares how marketers can combine performance data with human-first marketing principles, using insights and analytics to inform campaigns that resonate on a human level while still delivering measurable business results.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Do you ever wonder why certain podcasts stick in your head long after the episode ends? It isn't just the content, it's the audio branding. Many podcasters struggle with inconsistent sound quality or generic intro music that fails to build a lasting connection. If your show's audio identity is missing, your audience might be engaging with your content but failing to remember your brand. In this episode of Podcasting Unlocked, we sit down with voiceover expert Jodi Krangle to discuss why audio branding is the secret weapon for podcast growth, how to use AI in podcasting without losing your human touch, and the essential voice health tips every host needs to stay in the game for the long haul. This week, episode 278 of Podcasting Unlocked is about mastering audio branding for your podcast! Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, Lindt & Kraft. She is also a singer and has released her own album of jazz, blues, and traditional tunes (jodikranglemusic.com). Through her career, she has learned a lot about sound and how it influences people. Jodi hosts the podcast called Audio Branding: The Hidden Gem of Marketing.In this episode of Podcasting Unlocked, Jodi Krangle is sharing the importance of establishing a strong audio brand for your podcast and actionable steps you can take right now to set the tone and expectations for your listeners early on. Jodi and I also chat about the following: Build a Consistent Sonic Identity: Discover why your intro music, transition sounds, and even your speaking tone form a sonic logo that helps your audience recognize your brand instantly across all platforms.Prioritize Voice Health: Learn actionable strategies to protect your most valuable asset—your voice. Jodi shares why hydration, proper rest, and vocal warm-ups are non-negotiable for long-term podcasting success.Balance AI with Human Nuance: Explore the productive ways to use AI in podcasting for efficiency, while understanding the limitations of automated voices that lack the emotional resonance your audience craves.Leverage the Psychology of Sound: Understand how music and sound frequency influence memory and emotional response, allowing you to guide your listener's journey through every episode.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JODI KRANGLE:LinkedInYouTubePodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Free Download: 15 Ways to Improve Your Podcast Book Your Free 1:1 Consultation Proud member of the Feminist Podcasters Collective.

Are you unknowingly sleepwalking through your podcasting journey, missing out on the explosive growth your show deserves?Many entrepreneurs with podcasts find themselves in a rut, producing episodes on autopilot without seeing the desired results.This episode tackles the crucial issue of sleepwalking through your podcast and how it could be holding you back from achieving significant growth and engagement.In this episode, you will:Learn to identify the subtle signs that indicate you might be sleepwalking as a podcaster.Discover actionable strategies to become more intentional and effective in your podcast creation and promotion.Gain insights on optimizing your podcast for better visibility and listener retention, ensuring you stand out in a crowded market.Don't miss this eye-opening episode—listen now to wake up your podcasting potential and start seeing real growth!More From Get More Listeners:Grab your FREE personalized audit + a copy of our bestseller Podcast Marketing.Book a 30-minute discovery call for the Get More Listeners AcademyView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.

You didn't miss your moment with podcasting—even if it feels like you did. And honestly, that thought alone is usually the thing holding you back from deciding to start a podcast in the first place.Because it's not about being early. It's about being ready. And right now, there's a real shift happening in how people are consuming content—which is exactly why choosing to start a podcast can be such a smart move for your business.People aren't just scrolling anymore. They're searching. They're looking for conversations that actually help them think differently, make decisions, and move forward. And this is where podcasting for business becomes really powerful.Instead of trying to keep up with content just to stay visible, you're meeting people in a space where they're already paying attention. That's what makes it such an effective audience growth strategy—and why podcast marketing for business tends to build deeper trust than anything short-form ever could.And this is the part that really matters.It's not just about what you're teaching. It's about how you think. Because that's what your audience is connecting to. That's what builds real audience growth. And over time, that's what helps you grow income in a way that actually feels sustainable.If you're focused on how to grow an online business, this matters more than ever. Because the goal isn't more content—it's better positioning. And podcasting for business growth gives you a way to do that without constantly starting over.Your content doesn't disappear. It builds. It compounds. It keeps working for you.So when you start a podcast for business, you're not just creating episodes—you're creating an asset.And there's something else here that's worth paying attention to.There's a lot of noise around podcasting being “saturated.” But when you actually look at who is leading in the space, there is still so much room. So many conversations that aren't being had. So many perspectives that aren't fully represented.Which means deciding to start a podcast right now isn't late—it's aligned.And if this has been on your mind for a while, there's probably a reason for that.Because podcasting for business isn't just about content—it's about building something that supports your visibility, your authority, and your growth over time.If you're ready to approach this in a way that actually makes sense for your business, the Podcasting for Business Launch Plan will walk you through how to set it up as a real asset from the beginning. Doors are opening on April 27! Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

For many creative podcasters, the pressure to stay consistent often leads to a lack of inspiration, making your show feel more like a chore than a creative outlet. I In this episode, Alesia Galati sits down with Kevin Chung, host of the Standout Creative podcast, for a conversation on unconventional growth strategies. We explore how to leverage Substack for authors and creatives, why improv techniques can transform your interview style, and how to use live video to break the digital fourth wall and foster a true sense of community. This week, episode 277 of Podcasting Unlocked is about creative strategies for standout podcasting! Kevin Chung is a creative entrepreneur with over 15 years of experience in digital marketing, web design, and business strategy. He helps authors and other creators decide what to finish and how to bring their ideas into the world in a way that actually works for their lives. Kevin also hosts The Standout Creatives Podcast.In this episode of Podcasting Unlocked, Kevin Chung is sharing the importance of having interesting conversations with creative people to explore their unique approaches and actionable steps you can take right now to try some unique strategies for your podcast. Kevin and I  also chat about the following: Expand Your Reach with Substack: Discover how to utilize Substack as a powerful offshoot for your podcast. Learn why this platform is ideal for engaging specific niches, like authors, through long-form content that complements your audio episodes.Implement the "Improv Mindset": Learn how to use improv and live video to create a more dynamic and authentic listener experience. By embracing the unexpected, you can build immediate trust and higher audience engagement.Master Strategic Guest Referrals: Move beyond cold pitching. Kevin shares how he builds a consistent stream of high-quality, inspiring guests by nurturing relationships and leveraging guest referrals within his creative network.Creative Content Repurposing: Stop just posting clips. Explore how to rethink your content repurposing strategy to highlight the most "standout" moments that resonate emotionally with your specific community.This week, I challenge you to try one outside the box engagement tactic—whether it's starting a Substack thread or hosting a short live video Q&A—to invite your listeners into a more personal conversation.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH KEVIN CHUNG:SubstackInstagramPodcastCarl Rosa on the Sushi Club of Houston, Trips to Japan, and Doing What You LoveCONNECT WITH ALESIA GALATI:InstagramLinkedInFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

As a purpose driven entrepreneur, you do not always have three hours to overhaul your entire podcast marketing strategy. But what if you have 15 minutes between client calls? In this episode of Podcasting Unlocked, Alesia shares eight specific, actionable podcast strategies that take two minutes or less to implement. Whether you're looking to boost your discoverability or re-engage your past guests for more referrals, these quick wins are designed to fit into the tiny pockets of your day while delivering long-term results for your podcast marketing strategy. This week, episode 276 of Podcasting Unlocked is about 8 podcast growth fixes you can do righ now! In this episode of Podcasting Unlocked, I'm sharing the importance of taking small but impactful steps to boost your podcast when you can and actionable steps you can take right now to make your podcast more discoverable. I also chat about the following: Audit Your Episode Titles for SEO: Stop using clever titles that search engines can't find. Spend two minutes adding primary keywords to your most popular episodes to immediately improve your podcast discoverability.Switch Your Secondary Category: Are you buried in a crowded category? Learn how a quick switch to a more specific secondary category in Apple Podcasts can help you rank higher and reach a more targeted audience.Curate a Spotify Micro-Playlist: Boost your audience engagement by creating a 3-5 episode Starter Pack playlist on Spotify. This gives new listeners an easy entry point to your best content without overwhelming them.Reactivate Your Warm Connections: Reach out to a guest from six months ago just to check in. This simple, non-pitch email keeps you top-of-mind for future collaborations and referrals, turning a one-time interview into a long-term professional asset.Update Your Link-in-Bio Redirect: Ensure your social media traffic actually goes where you want it. Update your bio link to point directly to your latest high-value episode or lead magnet to improve your podcast conversion rates.You don't have to overhaul your entire life to grow your show; you just have to take the next two-minute step. I challenge you to pick just one of the eight strategies shared today and implement it before you finish your next cup of coffee.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:PodStatusProud member of the Feminist Podcasters Collective.

Evergreen marketing starts here! The go-to podcast for course creators, coaches, and consultants who want to build an online business through evergreen courses, sales systems, and content that actually converts—without relying on constant launches or being online all the time.A TOP 3% GLOBALLY RANKED MARKETING PODCASTAre you tired of creating content and still not seeing consistent results?Are you trying to figure out how to build an online course that actually leads to real sales?Have you been told to focus on launches, trends, and visibility… but it still feels harder than it should?Do you wish there was a way to grow your business using podcast marketing and simple systems that work behind the scenes?What if your marketing didn't rely on you showing up every single day… but instead supported consistent income?Welcome to Evergreen Marketing, Simplified. I'm your host, Jan Ditchfield—an award-winning marketing strategist with over 25 years of experience in sales, marketing, and fundraising, generating more than $25 million in revenue, and building a half-million-dollar business powered by evergreen marketing and my podcast.This podcast is really about doing things differently. It's about stepping out of the constant cycle of creating, posting, and launching, and learning how to build something that actually works long term.We talk about evergreen course creation and what it really looks like to build an online course that fits into your life—not one that takes it over. I'll walk you through how your podcast can become more than just content, and start working as part of a system that brings the right people into your world and helps them move forward. And we also explore what it takes to build a business that feels steady. One that grows in a way that's sustainable, and doesn't rely on you being “on” all the time just to keep it going.Because this isn't about doing more. It's about building smarter.It's about creating a business rooted in evergreen marketing—one that gives you clarity, consistency, and the ability to grow without burning out.If you're ready to simplify your strategy, build a business that works, and create something that supports your life, you're in the right place.Hit play, my friend and let's get to work!Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

At 40, Mike “C-Roc” Ciorrocco had everything most people chase.He went on a self-discovery journey, started surrounding himself with mentors who had what he wanted, and made one commitment: getting on podcasts to build relationships, and eventually- see where it leads.What it led to was over 2,000 podcast appearances, a top-tier booking agency called That1 Agency, a WhatsApp community of 600+ operators and founders, and a philosophy around performance, proximity, and getting out of your own way.We covered:→ Why 95-99% of your time in early business should go toward generating revenue→ How to "buy time" from people instead of trying to manage more of your own→ The outcome question that tripled their clients in a single month→ Why confronting problems fast is the most underrated business skillMike said he wakes up every morning pretending nobody's ever heard of him, after building one of the top podcast booking firms in North America… what a mindset!!Thank you Mike for hopping on and sharing your story, the dark years, the refunds, the doubt, and the version of yourself that had to shed to get here. Talking with you was a blast!Chapters0:00 - Intro1:03 - Meet Mike C-Roc: The Man Behind That1 Agency1:48 - How 200 Podcast Appearances Became a Business3:23 - 20 Years in Mortgage and Walking Away at 405:29 - The Lesson About Confronting Problems Fast6:30 - What Actually Made That1 Agency Grow So Fast8:17 - The 15-Minute Call: Where It Came From and Why It Works11:25 - How to Buy Time Instead of Manage It14:39 - Revenue First: Why Founders Get This Backwards16:00 - Finding Your Offer and Raising Your Prices18:08 - Asking Outcome Questions to Close More Clients23:53 - Community, Confidence, and Not Scaling Too Early29:40 - Building Stage Confidence and Manufacturing Celebrity37:00 - The Most Life-Changing Advice for Young Entrepreneurs39:08 - Why Podcasting Works (And Why Authenticity Wins)42:51 - What's Next for Crock and How to ConnectConnect with MikeWeb: https://that1agency.com/LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/Become a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.*Connect with Dillon*https://www.instagram.com/thedillonenglandshow/https://twitter.com/imdillonenglandhttps://www.linkedin.com/in/dillonmengland/https://www.facebook.com/dillon.england.5*Sponsor — Broadcast Brew (Low-Acid Coffee)*Order our LOW ACID COFFEE “THE BROADCAST BREW”Thank you to Cool Beans Coffee Brewery for your partnership.https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blend*ABOUT THE DILLON ENGLAND SHOW*Authentic conversations with interesting people across personal growth, entrepreneurship, and lifestyle — direct, faith-forward, Detroit grit.Subscribe for full conversations and weekly clips.Share this with someone on your leadership team.Comment your biggest takeaway.

Rebranding your podcast can feel like a risk—especially when you've built momentum and don't want to disrupt your audience growth. But staying misaligned as your business evolves can quietly limit your audience growth far more than making a strategic change. Because this isn't just about a name—it's about positioning your podcast to support long-term audience growth in a way that actually reflects where you're going.This episode breaks down a clear, strategic process for rebranding your podcast without losing trust or traction. You'll learn how to choose a name rooted in search behavior and podcast marketing, not just creativity, so your show becomes easier to find and aligned with your audience's needs. We also explore how to design cover art that signals relevance within your category, improving podcast download growth and strengthening your overall content marketing approach.From there, you'll walk through a three-episode rollout designed to build trust, not confusion—an approach that supports stronger podcast engagement strategies while reinforcing your positioning. And this is where most creators get it wrong: it's not about making a dramatic shift overnight, it's about bringing your audience into the evolution so your audience growth continues to build with clarity.We also simplify the backend so you can focus on what actually drives results inside your online business, from podcast monetization to building evergreen revenue through podcasting for business growth. Go back to listen to episode 39, then press play and move forward with a podcast that's fully aligned with where you're headed.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

Many independent podcasters find that podcast discoverability is their biggest hurdle, often feeling like they are shouting into a void. In this episode of Podcasting Unlocked, Alesia Galati explores the world of podcast networks with Alan Seales, the co-founder of the Broadway Podcast Network. We explore how being part of a niche network can provide the cross-promotion and community support you need to thrive. Plus, they dive into a game-changing tip for using AI in podcasting to ensure your automated content stays accurate and reliable. This week, episode 275 of Podcasting Unlocked is about how podcast networks and cross-promotion drive discoverability! Alan Seales is a Webby Award-winning Broadway producer (The Wiz, Is This A Room, Dana H), co-producer of the Museum of Broadway, and a professional photographer and videographer. As the original Global Lead for Talks at Google, Alan unified the program internationally and interviewed icons like Morgan Freeman and Matthew McConaughey. The CTO and co-founder of the Broadway Podcast Network, he created the first Google-produced podcast and hosts The Theatre Podcast with Alan Seales while producing over 50 other shows.In this episode of Podcasting Unlocked, Alan Seales is sharing the benefits of podcast networks and actionable steps you can take right now to use AI ethically and morally to help create podcast assets. Alan and I also chat about the following: Leverage the Network Advantage: Discover how joining a podcast network can solve the "lonely creator" problem by providing built-in cross-promotion and access to an established audience that already loves your niche.The "Zero Guesswork" AI Prompt: Learn the #1 rule for AI in podcasting: always instruct your tools to "only use verified facts" and "not guess." This simple addition to your prompts saves hours of fact-checking and protects your brand's integrity.Cross-Promotion that Actually Works: Move beyond simple shout-outs. Alan explains how networks facilitate "feed drops" and guest swaps that create meaningful audience engagement across multiple shows.Position Yourself as a Thought Leader: Understand how a strategic network affiliation can boost your credibility, making it easier to land high-level guests and secure podcast monetization opportunities.You don't have to grow your show in isolation. Whether you're looking into networks or refining your AI workflow, intentionality is the key to longevity. This week, take a look at your AI prompts—are you telling your tools to be fact-based, or are you letting them guess?Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALAN SEALES:Broadway Podcast NetworkInstagramPodcastCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Free Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

Podcast marketing isn't just about your content, your consistency, or your strategy—it starts with how your show is positioned from the very first impression.If your podcast isn't driving the audience growth, podcast download growth, or business growth you expected, the issue might not be what you're saying—it might be the name you're saying it under.In this episode, I'm pulling back the curtain on a question more people are asking than admitting: what if your podcast title no longer fits where your business is going? I'm walking through this in real time with my own show, and sharing the exact signals I use inside my podcast marketing strategy to determine whether a rebrand is necessary—or just a distraction.You'll hear how to recognize when your content has outgrown your title, why discoverability plays such a critical role in podcast marketing, and how misalignment between your show and your offers can quietly impact your ability to make money online and grow your online business. We also explore audience engagement strategies and how the right positioning supports long-term online business success.Because this isn't just about naming—it's about building a podcast for business that drives real results.A strategic podcast rebrand can strengthen your positioning, improve how you're marketing your podcast, and create the clarity needed to grow your show, increase business income, and build evergreen revenue through a business growth strategy designed for podcasting for business growth.If you've been wondering whether it's time to evolve your podcast, this episode will help you make that decision with confidence—and give you a clear path forward.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

If you've been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn't your course—it's the system you're using to sell it.In this episode, I'm walking you through how to build an evergreen sales funnel that supports consistent course sales without relying on a traditional launch strategy. Instead of pushing people through webinars or high-pressure promotions, we're looking at a more natural, podcast-powered approach that builds trust and supports long-term audience growth.We'll break down how to structure your offer so it's buyer-ready, how to create a timely bonus that drives ethical urgency, and how to build a six-stage audio funnel that guides your listener from awareness to decision. This is where your content becomes more than just visibility—it becomes part of your sales system.I also walk you through how to move your listeners onto your email list using an offer-focused lead magnet, and how to use a simple seven-part email sequence to continue the conversation and increase conversions. When done well, this creates a system that supports both business growth and predictable revenue over time.If you've been relying on launching to drive sales, or you've been trying to figure out how to build an online course that actually sells consistently, this episode will give you a clear starting point. Because evergreen isn't about doing less—it's about building something that keeps working.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

What if the thing you've been building is working… you just haven't stopped long enough to see it?This episode is a little different. We're talking about evergreen marketing, but not in the way you normally hear it. Not as a strategy you plug into your business, but as something you build over time, often without realizing just how much it's compounding beneath the surface.Because March ended up being my highest download month ever on the podcast, and when I actually paused to look at it, what stood out wasn't the number. It was what that growth represented after years of showing up, refining my message, and treating my podcast like a real asset in my business.If you've been trying to grow your online business and it feels like everything depends on you constantly being visible, constantly posting, constantly pushing, this episode is going to give you a different way to think about it.We talk a lot about evergreen marketing as a concept, but this is what it actually looks like in practice. It's the result of consistent effort, clear positioning, and building something that doesn't disappear the second you stop promoting it.Podcasting has become one of the most effective forms of content marketing I've ever used, not just because it supports audience growth, but because it creates a body of work that continues to bring people in over time. When you approach it as podcasting for business instead of just another platform, it changes how you show up and what you build.This episode is a reminder that growth doesn't always look the way you expect it to, and that sometimes the most powerful results come from staying with something long enough to let it work.Because that's what evergreen marketing really is. It's not fast, it's not flashy, but it is one of the most sustainable ways to grow your business when you're willing to commit to it.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

Are you feeling overwhelmed by the constant buzz surrounding AI search optimization and wondering if your traditional SEO strategy is becoming obsolete? If you're tired of creating high-quality podcast episodes that seemingly disappear into the digital void, this episode is your roadmap to modern discoverability. In this episode of Podcasting Unlocked, Alesia Galati sits down with Julia Bocchese, founder of Julia Renee Consulting, to discuss how to optimize your content for Google, AI-driven search, and Pinterest. This week, episode 274 of Podcasting Unlocked is about using Pinterest and AI search to grow your podcast discovery! Julia Bocchese is an SEO, AI search, and Pinterest consultant who helps service-based and creative businesses get found online without relying on paid ads or constant content creation. She focuses on clear website messaging, practical SEO systems, and sustainable visibility strategies that actually get implemented. In this episode of Podcasting Unlocked, Julia Bocchese is sharing the importance of specificity in business and content creation and actionable steps you can take right now to start using Pinterest as a search engine to get your podcast seen long-term. Julia and I also chat about the following: Master the AI Search Pivot: Discover how to optimize your content for AI search by creating informative, authoritative website copy. Learn why answering specific FAQs and providing unique value is now more important than ever for bot discovery.Repurpose for Maximum Impact: Learn the exact workflow for turning your podcast transcripts into SEO-optimized blog posts. Julia explains how to move beyond a simple copy-paste to create content that Google and your audience will love.Leverage Pinterest as a Search Engine: Shift your mindset from social media to visual search. Discover how to use pin graphics and strategic keyword usage to introduce your podcast to entirely new audiences.Audit Your Website Copy: Understand the role of meta descriptions and informative headers in establishing brand authority. Julia breaks down how to make your site a destination for both search engines and potential clients.Track Your Growth via Analytics: Stop guessing and start measuring. Learn why tracking your analytics is essential for understanding which search platforms are actually moving the needle for your business.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JULIA BOCCHESE:Julia Renee ConsultingInstagramPinterestCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Free Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

If you've been thinking about how to start a podcast for business, or you already have one and it's not leading to clients or sales, this episode is going to shift how you think about it. Because most podcasts don't struggle from a lack of effort… they struggle because they were never set up to support an online business in the first place.I share a bit of my own experience in this one—starting my first show with 15 downloads in the first month, staying consistent, doing everything I thought I was supposed to do, and still not seeing it translate into online income. Not because podcasting doesn't work, but because I didn't understand how to start a podcast for business in a way that actually connected to how my business made money.That's the shift this episode moves through. The difference between creating content and creating direction. Between having a podcast that people enjoy… and building a podcast business that actually supports your online income and helps you grow your online business over time.There's a quieter conversation here about how podcasting fits into evergreen online marketing, and why it can become one of the most effective tools for evergreen sales when it's built with intention. Not in a complicated way, and not in a way that adds more pressure, but in a way that allows your podcast to function as an asset inside your online business, instead of another platform you have to constantly feed.If you're in that place where you're trying to start online business growth that feels more sustainable, or you're rethinking how your content actually supports your revenue, this will give you a different lens to look through. Because when you start a podcast for business with the right foundation, it changes what's possible—not just for your podcast, but for how your business grows as a whole.And if you're ready to start a podcast for business in a way that's clear, structured, and actually aligned with how you want your business to run, this is where that begins.Ready to Turn Your Podcast Into a Revenue Stream?If you want to build a business that works when you're offline, your podcast can become one of the most powerful evergreen marketing tools in your business.Inside my Podcast Growth Strategy, I'll help you optimize your podcast for search so it attracts the right listeners, grows your audience, and turns your show into a discoverable marketing asset that keeps working long after you hit publish.This is a done-for-you strategy designed to help you grow your show, increase your online visibility, and create income without social media.

When you're a business owner with a podcast, creating additional content to promote your latest episodes isn't always realistic. Thankfully, there are low lift ways to get new listeners to your podcast. Today, I sit down to chat with the queen of Pinterest for podcasters, Andi Smiley. Andi and I chat about how to promote your podcast on Pinterest, and share our experience with leveraging the platform to grow your podcast audience with our ideal clients.In this episode, you will learn:How to promote your podcast on PinterestWhy Pinterest is more effective for podcast growth than Instagram and TikTokResults Andi has seen with growing her podcast audience with PinterestConnect with Andi Smiley:WebsiteThreadsPodcast: Friendly Podcast GuideFreebie: Is Pinterest Right for Your Podcast?Resources Mentioned in Today's Episode:Join the Evergreen Marketing Accelerator before April 1 to get the Pinterest setup bonus AND to get podcast strategy support before I close the doors for 6 months. Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial)Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For the full show notes, head to www.mamaturnedmompreneur.com/episode295/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com