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Hebrews 11:32-40 NIV 1. Faith's Power through Scripture 32 And what more shall I say? I do not have time to tell about Gideon, Barak, Samson and Jephthah, about David and Samuel and the prophets…..Earlier in this chapter the author commends multiple biblical heroes including Noah, Abraham, Moses and others. Here at verse 32 he says there's not enough time to continue although there are many more. The goal of the writer of Hebrews is to provide examples of those who displayed the power of faith. This provides us readers with education and inspiration from the Scriptures.There is power available to us as we are educated in what God has done through people like us, and we are inspired by what God can do through people like us. ‭‭Romans‬ ‭15‬:‭4‬ ‭NIV‬‬.  “For everything that was written in the past was written to teach us, so that through the endurance taught in the Scriptures and the encouragement they provide we might have hope.”There is education and inspiration available to us through the Scripture to empower our faith!These are not characters from fables, these are real stories about real people and more so they are our faith ancestors. Our relation is not in blood but by faith.Example: What one man can do another man can do (movie the edge)These people of God, our faith ancestors, had sins and struggles. They experienced difficult times and struggled with tears, sweat and even blood. They made mistakes, major mistakes. But they are commended here because of their faith. It is amazing what the Lord can do in us and through us when we trust him. What does it mean to trust the Lord…….leads us to point 2…2. Faith's power when we trust the Lord's plans and promises39 These were all commended for their faith, yet none of them received what had been promised, Again our faith ancestors are commended for their faith not perfection. Only Jesus is perfect, amen! No one at any of our campuses is perfect. Cut that out. Stop being a poser. Be real and God will mature you and lead you in righteousness but don't act like you are farther than you are and don't look down on others. They are commended for their trust in the Lord's plans and promises, especially the promise of home. As verse 16 says earlier in the passage, they trusted in the promise of God to bring them to their heavenly country.3. Faith's power when we accept we are part of a larger family40 since God had planned something better for us so that only together with us would they be made perfect.Our God is larger than we realize but also we are part of a larger family than we often realize.  It's not all about YOU! Your struggles, your experiences, your gifts, your blessings. They are not all about you; they fit into a larger family context. The family is to grow up into the maturity of Christ TOGETHER. Us locally, us generationally, and us universally as part of God's big C Church!Have you ever had a terrible thing happen and thought why does God hate me? Have you ever had an amazing thing happen and thought God loves me!Have you ever had either an amazing thing or terrible thing happen and thought God is doing a work for his people? Having an understating that we are part of a larger family actually empowers our faith. It allows us to think big, not small. And it is true this life we live is part of something bigger!What would you say to Abraham? You'd say you gotta go because what God does in your life through the good bad and ugly it launches the beginning of God's people. What would you say to Paul? You'd tell him about his impact on the “future” of the church. So we can say more than anyone before us with great clarity of how God works that what happens in our Christian lives is significant not only for today but the future of our families, local church, and the future of the church.

Words have the power to move, motivate, inspire, frighten, and cheer. What you say and how you say it can have a profound impact on another person. And some words, called power words, have more impact than others. These words have a strong meaning which is likely to trigger a psychological or emotional response. They are persuasive, pushing people to take action. Power words fall in to one of three categories: seductive, emotional, or sensory (visual). As you write web copy, email communication, and social media status updates, employing these powerful phrases will help you grab and hold the attention of a reader. Seductive Power Words These terms have the ability to “seduce” readers, overriding logical reasoning and compelling them to take action. Examples of seductive words include: New – People often equate new with better. When you offer something new, they assume it is better than what they already have. Free – We are conditioned to respond to the word “free.” That promise reduces the resistance to action. Because – Simply giving people a reason is all they need to give you a try. How To – This is a common search phrase for almost every product category. The phrase “how to” promises practical information. If you use it, be sure your content delivers on the promise. Emotional Power Words Tapping into human emotions with your headlines is more challenging. There isn't a short list of emotional words that always works. Instead you need to consider the emotions themselves and find ways to tap into them. Common emotions which will drive action include fear, jealousy, curiosity, joy, surprise, anger, disgust, trust, and anticipation. Not all emotions will work the same way. For example, anger may cause someone to share something on social media, but not purchase a product or a service. In contrast, fear or jealousy may drive someone to take action and buy. Some studies indicate people are more likely to take action to avoid negative outcomes than to achieve positive ones. Example: What do your competitors know that you don't? That question is designed to elicit fear from the reader. Sensory Power Words Sensory words paint a picture in the mind of the reader. These descriptive words are designed to activate one or more of the senses. They describe how we experience the world: how we smell, see, hear, feel, or taste something. Engage the eyes with words related to colors, shape, or appearance. For instance: gloomy, dazzling, bright, foggy, or gigantic. Make something tangible when you describe textures. These same words can be applied to feelings and abstract concepts also such as gritty, creepy, slimy, fluffy, or sticky. When you read words like cha-ching, kaboom, or pow, you can almost hear the sounds. Other descriptive words such as crashing, pounding, or ringing will engage the reader's auditory sense. Especially helpful if you are writing about food, words related to taste and smell may get your prospective reader salivating for your product. Many of these words like zesty, tantalizing, sweet, stinky, or stale will transform bland copy. Remember that motion is sensory, too. Active words such as vibrating, soaring, mind-boggling, staggering, or bumpy take the reader on a journey with you  

Summary:   Here's the thing - Social Media is always about showing up. It doesn't matter if you're fully prepared or not prepared at all. What matters is that you're committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our content pillars. This time, it is about finding your voice through your pillars; Who are you speaking to? What are you trying to say? Tune in to this episode to answer these questions and more!   Highlights:   Intro The biggest challenge on Social Media. Example: What does Jeff's audience love? What am I good at? vs. What do I love? Cut short by commercial. The 3rd question. Jeff is moving to Lake of the Ozarks. Rewiring yourself. Defining your values. Prelude to the future. Outro   Tags    DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,

Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category:  - Discuss the importance of creating a category in which you can be the first and foremost player.  - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader:  - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them.  - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions:  - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions.  - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something.  - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends:  - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends.  - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success.  - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries     Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership.   The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time      Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change.        The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

歡迎留言告訴我們你對這一集的想法： https://open.firstory.me/user/cl81kivnk00dn01wffhwxdg2s/comments 即刻加入15Mins通勤學英語直播室，每週一9pm等你來說英文 : https://15minsengcafe.pse.is/46hm8k Types of questions to ask to communicate effectively 啟動型問題The kickstart question: A good opening question is key, and asking a kickstarter like this will begin the conversation quickly and effectively—no need for useless banter. This question gets right down to business without being too aggressive or pointed. Example: What's on your mind? What are your thoughts? What do you think of the issue? 專注型問題The focus question: So that you can really hone in on an issue, first find out directly from the source exactly what it is—before you've jumped in to help with something that isn't the real problem. Example: What's the real challenge here? What are the key issues? Do we know what the main problem is? 根本型問題The foundation question: Find out what your team member wants. It's as simple as that. They might want something small or big, and thanks to this question, you'll learn which—while leaving them feeling empowered. Example: What do you need? What kind of help do you want? What exactly do we need to solve this? 策略型問題The strategic question: Everyone needs a little help prioritizing now and then. This question will help the other person understand that they can drop a task to make room for something more important, so they don't feel as though they are constantly taking on more without there being any room for relief. Example: If you're saying yes to this, what are you saying no to? 分享時間 What was the one issue you helped a co-worker clarify/ resolve?What are other important tips for effective listening and questions? Powered by Firstory Hosting

S For the last 5 months I have been challenged through the RealMen300 group I'm a part of to have a consistent quiet time with God I wanted to share a few things I have learned and offer some ideas for why you should consider adding or increasing your quiet time and some ways to go about doing it. Specifically, I'd like to talk about they Why, the What, and the How of Quiet times. Let's start with the Why. As Christians, I think we can all agree our most important relationship should be with our Creator. The question is, how do we actually make it our most important relationship.  As with any relationship, it's not enough just to say it's important or that it's our most important relationship. What are we actually DOING to show that. As with any relationship, an important measure of the value we place on our relationship with God is how much time do we devote with HIm and to what degree to we do what pleases Him.  I'll save the discussion of what it mean to do what please Him for another episode, but how do we measure both the quality and quantity of time we spend with Him. One measure is how much we talk with Him in prayer, both in terms of quantity, i.e. total time spent in prayer, frequency i.e. how often we pray, and quality, i.e. how genuine and heartfelt is our prayer vs. just being a check-the-box repetition. So to summarize, the Why we should want to do a Quiet time is because God is our most important relationship and spending time with Him is an important way to demonstrate it's our most important relationship. Now let's talk about the WHAT. What a quiet time means to me is devoting a specific time every day to do 3 things, pray to God, read the Bible, and journal which is basically asking God questions and writing down what You believe He is saying to you in response, i.e. having a 2-way conversation. Let's talk about each of those points. First, devoting a specific time.  With most habits, I've found if you're going to be consistent, you have to schedule it rather than just hoping it happens.  If you can get to bed early enough, I suggest you schedule your quiet time for the first thing in the morning.  For me, it's kind of like tithing.  If you prioritize tithing, then it's the first line item in your monthly budget and everything else comes after it.  In the same way, you make sure the most important activitiy of your day is done first so you make sure it happens. So the first step in devoting a specific time is schedule it, and if you decide to do it first thing in the morning, then the next step is to plan your evening so that you get to bed early enough so you get a good night's rest and still get up early enough for a quiet time. Now let's talk about the 3 parts to a quiet time.  The first part, prayer, is actually 2 parts.  I suggest you pray when you begin your quiet time as well as when you end your quiet time.  You're kind of sandwiching your bible reading and journaling with prayer. We could multiple episodes just talking about prayer but I'll just briefly suggest here that you be real with God.  Be honest with Him about where you are and what you're thinking and feeling at that time.  I've heard a couple acronyms you might find useful.  One is the word WAR, W-A-R, where you first worship God, then ask him for forgiveness, then make requests.  Another acronym is ACTS, like the books of ACTS, A-C-T-S.  The A is for adoration or worship, the C is for confesion, the T is for thanksgiving, and the S is for supplication which is a fancy word for making requests.  And of course you can use what we call the Lord's prayer as a guide for your prayer as well. So the second part is to read the Bible.  I suggest you read  one chapter.  You may have a Bible reading plan, for example a schedule for reading the Bible in a year.  I would suggest your quiet time should be different and separate from your Bible reading plan.  One suggestion for what chapter is to "read for the need" and use a topical bible search on a topic yo'ure dealing with like https://www.openbible.info/topics/, or just Google "Bible verse for blank". If you read a chapter and don't feel God is speaking to you, I suggest you pick another chapter or read the next chatpter. The third part is the journaling.  One decision is whether to go old school and paper and pen or digital.  I use the Evernote app to journaling and just about everything else but whatever works for you. The technique I've learned from the REalMen300 and applied is the SPACE method.   The S stands for SIN, what sin is God telling you that you need to confess. The P is Promise, what promise is God giving you. A is for attitud or application.  what change in you attitude is God asking you to make or how do feel God is asking you to apply the reading to your life. THe C is command. WHat is God commanding you to do? The E is for Example  What example is being offered for you to follow.  Of course Jesus or Yeshua is our perfect example. but there ar emany men and women in the Bible that we can look to as both positive and negative examples, or perhaps the reading makes you think of someone in your life that God wants to use as an example for you. I use the Bible Gateway app for reading which makes it very easy to copy and paste into Evernote the specfiic verse that is jumping out at me for each of the letters in SPACE. So those are the highlights of what I've learned so far. The last thing I would add is the importance of finding a way to be accountable for doing this.  I'm in an accountability group with RealMen300 where we report out to our group how many days in the previous week we read the Bible and journaled.  This can be very motivating.    E Encouragement Prayer using Amen Awake Mid-day Evening Night   L Laughter "A cheerful heart is good medicine, but a crushed spirit dries up the bones." - Proverbs 17:22   A For  whom the  Lord  loves He chastens, And scourges every son whom He receives.” If you endure chastening, God deals with you as with sons; for what son is there whom a father does not chasten? But if you are without chastening, of which all have become partakers, then you are illegitimate and not sons. Now no chastening seems to be joyful for the present, but painful; nevertheless, afterward it yields the peaceable fruit of righteousness to those who have been trained by it. Hebrews 12:6-8,11 - NKJV Listen to ReMan podcast by Joe Bailey, about Sonship https://podcasts.apple.com/us/podcast/the-re-man-initiative/id1616739991?i=1000596042335 H See Proverbs for business by Steve Marr                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Week 25 Day 2  

Do you have a dream in your heart but going anywhere fast? Have you been saying, “someday I'll…” Write a book, change careers, start a family, learn a new skill…but some days never seem to come? Do you know what to do to make your purpose a reality but freeze up instead of moving forward? Today is part 4 of our personal growth series. You've learned fulfilling your destiny all starts with your beliefs. Your beliefs affect your thoughts, and your thoughts determine your words. Well, your words produce something that moves the ball down the field toward your dreams. Today is for you if… If you're tired of saying “someday” to your dreams. If you need help removing the block holding you back from progress. If you're ready to take action that will produce the results you desire instead all the stuff you don't. About ten years ago, I finally started to have a dream. If anyone ever asked me what I wanted during that time, I would say, “I'm going to write Bible Studies one day.” Except for one day never came…until I read The Seven Decisions by Andy Andrews. The Deathbed exercise brought me back to reality. I was saying one day but never took any action. “Your beliefs become Your thoughts. Your thoughts become Your words. Your words become Your actions… –Mahatma Gandhi Your Words create your Actions. Belief creates> Thoughts create > Words create > Actions Here are three steps to creating the actions that fulfill your destiny–your God-given purpose. Examine Current Actions Are your actions leading you to the life you desire or not? You've got to know where you're starting to get to where you want to go. If you're getting up every day watching Netflix and scrolling social media, those actions won't get you anywhere near your dream. Pick a New Action What new Actions do I need to take to get me to the right destiny? Maybe, you dream of sharing your story or the message God gave you, and you want to do that through speaking. Example: What action can you take right now toward that dream? Take a course on speaking. Make connections with event planners or people who know event planners Create your talk Test out your story or message on social media posts or lives. If you are unsure of the right path or purpose, check out the podcast series starting with “Episode138 - What's your biggest wish for the new year” to get you started. Also, you don't have to have 50 new actions…start with one or two that get you moving and move the ball down the field. Reverse Engineer the New Action Reverse Engineer the action to produce the results you desire Belief > Thoughts > Words > Actions What new Words do I need to speak to create the action? What new Thoughts do I need to think to create the new Words? What new Beliefs do I need to embrace to create the right thoughts? The new beliefs, thoughts and words are the FUEL to actually do the new actions. Fear is one of the biggest obstacles to taking action and changing our beliefs, thoughts and words. If you've been making excuses for years, isn't it time you live fearlessly free? Get my three habits to live fearlessly free and jumpstart your courageous life today. heatherbunch.com/courage Thanks a bunch for listening! You got this, and Father's got you! Until Next Time, Live Fearlessly Free!

The more we grow and expand, the more we enter new dimensions that have room for the version of ourselves that we currently embrace. Likewise, this upcoming New Year gives us another chance to commit to the next phase of our True Stride. How can we be sure we stay aligned on the next part of our path? This episode talks about choosing a guiding word and intention. I got an email from a Strider about reflecting on the Word of the Year. This person was curious about what this year's conversation would bring since it's a tradition for Striders (and for me personally the past 13 years). I didn't give it much thought yet, but saw this as a great opportunity to start now, so thank you. I'm here to spend quality solo time with you for EP115's Wise Walk as we discover our True Stride. Each year we pick a word or phrase to act as a mantra, mirror, or intention for the year (instead of a New Year's Resolution). The word choice happens in a Four Step Process: 1. Ask: What is the intention you want to create? Example: What do I want to create or manifest? 2. Ask: How does the word feel when you try it on and does it encompass all the areas of your life? Example: How does the word apply to you personally, professionally, financially, spiritually, in relationships, etc.? 3. Act: Envision all the possible applications and how it makes you feel. Example: Envision how this word could influence your decisions, especially when at life's crossroads. 4. Act: Apply it and take action. Example: Apply it to your life before the New Year to play around with how the word feels in real time. On our Wise Walk, I talk about how your Word of the Year is your personal guiding star that will support you and help you get to where you want to go. Come with me as we reflect on these Wise Walk questions: What is a word or a phrase that will help you stay grounded in the experience and the feeling that you want to create? How are you going to use that word to motivate you or to check that you're in alignment? How can that word help you readjust if you get off course? How can you explore ways to incorporate this word right now to remind you to move forward in alignment? Whatever word you choose, it should support your overall well-being. You deserve to evolve and grow in all areas of your life. As we enter a new year, let's keep encouraging each other and supporting each other to show up in our True Stride. Continue your evolving journey with these Wise Walk questions: What's a word that easily comes up for you as a possible guiding star or mirror that you can use to consistently reflect on and continue moving in an aligned direction? What's a word that's calling you that you feel will support you even through challenges? When you hold space for that word, what emotions does it bring up? If you need inspiration, are there people you can discuss a Word of the Year with to bounce ideas off each other? Join this inspiring community to uncover a new sense of freedom, and be sure to follow and review the True Stride podcast as we continue to exchange our light and Heart Value with each other.   In this episode: [00:23] - Welcome to the show! [02:49] - Mary Tess talks about how her first Word of the Year shifted her life. [04:49] - Last year's Word of the Year was Gift. [07:11] - What are some words that Mary Tess will consider for the upcoming year? [09:42] - Mary Tess shares the Word of the Year choices from fellow Striders and what intentions they are prioritizing. [11:48] - Is there a word calling out to you? [13:30] - Mary Tess reflects on one of her possible words: Freedom. [15:40] - Embrace the freedom of doing what lights you up in a supported way. [18:16] - Mary Tess speaks about how a new Word of the Year could motivate her to show up and share her Heart Value more visibly on social platforms. [21:05] - Congratulations for all your efforts as we continue to evolve.  [23:58] - Thank you for listening!   Memorable Quotes: “You deserve to evolve and grow.” - Mary Tess “Keep following that big heart of yours.” - Mary Tess   Links and Resources: Mary Tess Rooney Email Facebook | LinkedIn | Twitter | Instagram Heart Value

  Narcissists commonly use psychological manipulation "Gaslighting" which one person makes the other person doubt their perceptions, experiences, memories, or understanding of events that happened. A ways and means for covering up the truth. All in order for the narcissists to avoid their own behavior.  Gaslighting is commonly found in highly dysfunctional families and toxic relationships. Example: “What are you talking about?” Gaslighters aim to make you question your own memory or actions by lying about things and then telling you and others that know you... that you are crazy or being crazy or acting crazy. Another great cover-up by the narcissists.

Our first ever LIVE podcast taping went down in Wichita and we had the best time!! It was so awesome to have listeners from all over Kansas join us and even cooler that some traveled from Texas, California, Oklahoma, Colorado, and West Virginia to be a part of this special evening! Amy is on a journey to really LIVE LIFE, to GET UNSTUCK, to MAKE A MOVE, and assess how she wants to SHOW UP in the world, so those are the 4 things she talked about:   LIVING LIFE: What does it look like to really live your life? (ft. Dierks Bentley's thoughts on his song ‘Living')   GETTING UNSTUCK with @KatDefatta: What have you not been able to admit to yourself? (ft.Walker Hayes' thoughts on his song ‘Beer In The Fridge')   MAKING A MOVE with @CristiDozier: What is the next right step for you? (ft. Nicolle Galyon's thoughts on her song ‘Winner')   SHOWING UP: How do you want to be remembered? (ft. Little Big Town's thoughts on their song ‘Rich Man') Journaling has been a huge part of Amy's healing the last couple of years, so we are very grateful to have writing prompts for each thing from writing expert & author, @AllyFallon   LIVING LIFE: Write a hypothetical journal entry for a day that you're really living your life the way you want to live it. Example: What do you do on that day, who do you talk to, what do you not do, where are you, how do you feel about yourself, what decisions would you make, what conversation would you have? Take 5 minutes to imagine this day and write it as if it already happened.   GETTING UNSTUCK: What is keeping you stuck and what it might look like to let go of it?   MAKING A MOVE: Make a list of 10 things that would feel like winning to you even though it might look like losing to someone else?   SHOWING UP: Imagine this is your last day on earth - who do you want by your side - and what do you hope they remember about you? Books have also been helpful during this time, so Amy put together book recommendations for each thing as well:   LIVING LIFE: Hero On A Mission by Donald Miller    GETTING UNSTUCK: The Body Keeps The Score by Bessel A. van der Kolk   MAKING A MOVE: Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed.    SHOWING UP: Tuesdays with Morrie by Mitch Albom   Kat DeFatta - You Need Therapy: https://www.iheart.com/podcast/1119-you-need-therapy-72848161/   Cristi Dozier – HGTV's Building Roots: https://www.hgtv.com/shows/building-roots/articles/get-to-know-the-hosts-of-building-roots   Fork The Noise / Truthiest Life: https://forkthenoise.com   #PIMPINJOY video: https://paid.texasmonthly.com/texas-optimism-project/amy-brown-optimism-video/ Thanks to Texas Monthly Studio, Matthew Fultz (Animator), and Sara Kopke (Illustrator) @texasmonthly   Live from Wichita Playlist: https://www.iheart.com/playlist/4-things-with-amy-brown-live-312064750-XNDv9Fpwh6TP1PoosyaFMt/     Links to Olive & June, Mockingbird on Broad, Root House Coffee, The Shop Forward & One Country https://oliveandjune.com https://mockingbirdonbroad.com https://roothouseco.com https://www.theshopforward.com/collections/espwa https://onecountry.comSee omnystudio.com/listener for privacy information.

On today's show, we discuss how to operate in tight labor markets. We are certainly in what is called a "candidate's market" right now. How can an organization compete for the best employees? With over 20 years of experience in digital marketing, Cindy Klein has started her career working for top firms of the industry. After 15 years of experience in recruitment marketing and sales, she eventually became the SVP of Sales for Talent.com, overseeing the whole North American market. Key Takeaways:What types of things are important to candidates in today's market?Salary and salary increasesHealth benefitsPerks like employee referrals, 401K, gym memberships, etc.Value alignment. Example - What are you doing for the environment? What types of companies do you partner with? Do you have group efforts for volunteering in the community? Culture fit. People want to feel a part of something.How do you scale while maintaining the "feel" of a startup?One size does not fit all. Different leadership teams for each country or region helps to maintain a great culture for the area.What things should companies focus on when trying to compete for the best candidates?Branding. Set your company apart when you post a job. What makes you different? Why does someone want to work with you?Ease of application. Make the application process easy to navigate so the candidate can find the job they want.Response time. Respond the same day they apply. If you wait, you may lose them.Follow through. Make sure you are getting an appointment on the calendar right away.Interviews. Don't require more than three interviews. Ideally, you'll have a one on one interview and then a committee interview so the candidate has a chance to understand the culture. If a company is reviewing their process, how can they self-diagnose?Look at the process from when a recruiter gets the applications. How long does it take for the recruiter to get through the results, and how are they prioritizing candidates? What are the different steps in the process? Are there steps that could be removed? Are there steps that could be done simultaneously to reduce time? Example - background checks/offer letters togetherFor small to mid-size companies, how do you get known and seen?Pay per click advertising is affordable. It gives opportunity for mid-market companies to compete. Make sure your job title simple and you have a very strong bulleted job description with relevant keywords for searches.Where should a company be posting jobs?Multiple sites. Candidates are likely to visit 8-15 sites to apply for jobs. They may apply for the same job on multiple platforms. Be in front of them multiple times. Examples - Indeed.com, LinkedIn, Talent.com Top 3 points:Shorten the candidate experience. Evaluate the overall application process and see where you can eliminate or combine steps.Review your job descriptions and ensure you are posting the key words applicants will search for.Look at the candidates coming in for transferable skills. If they aren't a great fit for the job they applied for, would they be a great fit somewhere else in the organization? Connect with Cindy KleinLinkedIn - https://www.linkedin.com/in/cindymklein/Email - cindy@talent.com

In this episode we welcome Tom Bower and Ryan Maxwell of The Virtus Brand.  We take the time to discuss the basics of the Name Image and Likeness (NIL) and how it can benefit student athletes.  We take the time to talk about what NIL is, what the benefits are, as well as what student athletes need to watch out for.  We talk about specific examples to include Top 25 class of 2023 guard Reed Sheppard as well as whether high school and prep school athletes can take advantage of this.  They can!  This episode highlights a new area of the athletic landscape that both current high school/prep school players and college athletes need to explore.  If you have any questions feel free to reach out to The Virtus Brand directly.  What You Will Learn:[1:37] What is Name Image Likeness (NIL)?[3:04] What sort of NIL deals are there for college athletes?[4:40] How can the Virtus Brand helps athletes navigate NILs?[10:10] Do college athletes need approval before making a deal from the schools compliance office?[11:57] Example of deals the compliance office will or have turned down.[17:26] Where are the NIL rules coming from NCAA, schools and states?[19:51] Worst case scenario in terms of the laws.[20:28] Quid pro quo[21:55] Advice to high school, prep school, post grad student athletes on how to start thinking about NILs? [26:45] Are NILs becoming a part of college recruiting? [32:54] Example- Emoni Bates + Jalen Duren committing to Memphis and their $1M Fed Ex sponsorship.[34:56] Tensions in locker room over deals and how will it affect team chemistry?[38:30] Prep school examples[41:55] Tax implications[43:45] Who can't do NIL deals.[47:41] Unique and interesting deals.[52:40] Do the smaller sports have marketability in the NIL market?[55:50] Example- What makes UK basketball commit Reed Sheppard so marketable for NIL purposes?[58:13] Last words of NIL.[1:00:13] Advice to young people and families. Connect w/ The Virtus BrandTwitter | https://twitter.com/thevirtusbrandWebsite | https://www.thevirtusbrand.com/Instagram | https://www.instagram.com/thevirtusbrand/Facebook | https://www.facebook.com/virtusbrandEmail | info@thevirtusbrand.comConnect with Cory:Website | https://www.prepathletics.comInstagram | https://www.instagram.com/prep_athletics/Twitter | https://twitter.com/PREP_AthleticsFacebook | https://www.facebook.com/PrepAthleticsEmail | coryheitz@gmail.comPhone | 859-317-1166Subscribe to the PREP Athletics Podcast:iTunes | https://podcasts.apple.com/us/podcast/prep-athletics-podcast/id1546265809?uo=4Spotify | https://open.spotify.com/show/6CAKbXFiIOhoHinzsReYbJAmazon | https://music.amazon.com/podcasts/3c37179d-3371-47f9-9d97-fd569e8802a/prep-athletics-basketball-podcast #AmazonMusic 

Higher ACT (Average Customer Transaction)The Five Steps:1. Greet the customer within 5 secondsThis lets the customer know that you see them and that you care.Use a warm and happy greetingMake eye contact with the customerEven if you have a line of people look-up and greet the customer that just walked in the door.The greeting sets the mood for the customer's interaction.2. Have more customer engagementIntroduce yourself to the customerAsk for the customer's name! (Customers spend more money when you use their first name during the interaction.)3. Sell to the customer's need not their wantsAsk open ended questions to find out what their needs are.Example: What brings you in today? Can I help you find something? Is there something in particular that you need?Focus on selling the customer's needs. This will create a relationship.Find out the customers Why? And What?4. Introduce the customers to other products and servicesDo not forget this step.It lets the customer know about the other product and service that you offerThis can trigger a need or a want that you did not recognize before.Introduce products and services that compliments their original need.You can also introduce them to impulse items at the register.5. Thank the customer and give them a bounce backAt the end of the transaction always thank the customer and ask them to come backAsk the customer to leave a review if they had a good experience with you.Give some sort of bounce back or coupon with the receipt.The bounce back can just be informational onlyUse a simple talk track to help reinforce the bounce back.Example: Employee: Did you know we have notary service? Customer: Yes or No Employee: Great if you need a notary in the future please come back to see us.I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I will be releasing new episodes every Monday, Wednesday and Friday!

The CHALLENGE:   We have multiple responsibilities in our work, businesses, and personal lives and it is often times struggle to get everything done. More often than not, we are only getting a portion of our tasks done…and many times it's coming at the cost of… Overwhelmed Stressed Being busy but not much to show for it Sacrificing our family and personal lives   I've been there before and know what it feels like to work really hard, and really busy, but at the end of the day seems like not much actually got done.     The SOLUTION:   Here is the simple key to greater productivity in work & life:   SLOW DOWN & PLAN   I'm talking about taking the time to think about your next best step. We often times are moving too fast to stop and think. We are running so fast that we are slowing down long enough to see if we are running in the wrong direction. What's the benefit of speed if it's only getting me to the wrong place faster?   Here are the steps to slowing down and planning:   Take time daily to plan: Think about the area of life that needs the most attention (i.e. faith, family/marriage, health, wealth, career, calling) Daily: Look at that area of life and figure out what needs to be addressed daily in order to achieve your goal Weekly: Take time weekly to reflect on how the prior week went and what needs to be done or tweaked this week to improve toward your goal in that area of work or life.   Ask yourself questions: “What is the most effective use of my time?” “What's the best next step I need to take to make my next step easier?” Example “What worked/didn't work last week? How can I improve?   Execute Take action after slowing down and planning Implement what you've discovered needs to be adjusted.     THE RESULT:   Here's what you'll experience if you regularly slow down and plan: Less stress Less overwhelmed More effectiveness leading to productivity If you need help, book a 1:1 Discovery Call with me at https://drbradmd.com Talk to you soon, Dr. Brad

What up! Feeling good and recovering from a great weekend hanging out, getting back into the flow of things slowly and safely. I am still masking it up, even if I get the vaccine, I am still gonna wear a mask. I just spoke to an associate who told me she just got her shot, and that she had covid twice. Damn. Wear a mask! Changing subjects, I am saying go girl about J.Lo and moving on. I’m telling ya I think there may be some truth to my theory about it just being a dick ride for A-Rod. Hope ASAP Rocky is not doing the same thing, I like that he says he is in love with RiRi. Can we get more men to big up the women they love? I really want to talk about AI, humanity, and aliens. I was watching these documentaries over the past week, I think disclosure is happening all over the place, but not. The commercials, and social media an even some news. CBS has just reported that NASA has come closer to finding out what these Fast Radio Bursts are coming from. They are saying that it is coming from the spiral arms of new galaxies being formed? Possibly, but they still are not sure. Now after watching all of the documentaries, I’m like nah, that is the public answer, they trying to contact us y’all. Afterall there are more planets being discovered all the time, and galaxies. The Fast Radio Bursts have been discovered since 2001. Okay for some reason this is all making sense to me, like a puzzle. I am getting downloads on its time for us to connect all these things, The new findings in space, the AI and our minds. With the technology, are we becoming dumb and losing what makes us human? I was watching Super Intelligenz a movie about AI with talks from some developers and the questions and dilemma of creating life. AI and manifesting, it’s correlated. I know you may think, what Sonja? But if we are going more and more into zombie zone, where you don’t have to think at all, then we are losing what make us special. Example: What is your moms phone number? Are we giving away our inheritance? The ability to tap in one individual at a time? Our imagination and ability to manifest, create, our will. I feel like society has got us to this condition where we don’t think any of this is real, so we are heartbroken inside, which leads to so many issues. Now here is another level, they have been doing studies and it is showing the AI are seeing women as less because they are being programmed that way, due to the data that the AI is looking and learning from. So how is this to ensure that our future will not be full of the exact same bullshit? What about brown skinned people? Is that why the algorithms suck so bad? I also saw they are teaching robots and are trying to get them to be more like humans, they say no, but there is a moral computer that has been made that you can ask questions and they are seeing if the computer can be taught moral code by analyzing data. Why would this be? They say AI will always have human control but, doesn’t this finding show they have a bigger plan in mind? Are we giving them permission with the conveniences we are getting use to? We are relying on technology so much, are we giving the powers that be the green light to subduing us? Counting on the screens and meds to find happiness rather than learning what we are and tapping into the energy? What if school was about being human rather than memorizing facts? What makes us special is Love and our imagination. Sidenote, love is always about what you are emitting rather than the other person. It’s the love that will keep us different than robots. There is so much to get into so I will have more conversation about this, I am not against technology, I wouldn’t be able to do this if not for it, but I do feel the rumblings of Zombieland coming if we don’t take the time to find out what and who we are one person at a time, ask just ask the sky and see what answers come to you. IG: @RandomIshwithSonja Watch on Manifestbeauty.tv MBE on Roku and MBE on Firestick

We speak to Rudyard Lynch of the popular YouTube channel WhatifAltHist. WhatifAltHist is a channel about how history could have been different. It explores how the past and present could have been different using examples from our present timeline, geography, culture and reasoning. The channel is dedicated to alternate histories (Example:What if the C.S.A. won the U.S. civil war) , what if scenarios (Example:What if there was a zombie apocalypse). https://www.youtube.com/user/WhatifAltHist See acast.com/privacy for privacy and opt-out information.

It's not who you are that holds you back. It's who you think you're not. When lies become truth, what are you to do? What you think, you become. What you feel, you attract. What you imagine, you create. Desire to be supported and encourage by other like-minded women? Join us at Women of IMPACT. http://bit.ly/WomenofIMPACT All this is wonderful if it's positive and uplifting, encouraging and inspiring. But if you allow negativity to creep in, what you think about you bring about. You take these lies and allow them to saturate your abilities, your activities, your emotions, even your decisions. They become your new reality. "The lies you tell yourself keep you from reaching what is yours." So what are these lies you keep telling yourself? I've tried everything. I can't do that. You just don't understand. Easier said than done. I don't have the time. I'm not good enough. I don't have the money. I can't live up to those standards. I don't have the energy. You find yourself dancing with lies. All of these lies you tell yourself, you qualify them --- by your excuses, your actions or lack thereof, even your thoughts. And if you've made them part of your reality, they're no longer a lie because they are seen as an assumed truth. You believe it! "The lies you tell yourself become your absolute truths." So when lies become truth, how do you escape the lies you tell yourself? The K.I.S.S. ~ Change the question to change the answer! Don't try to qualify your reaction for your excuses, weaknesses, actions, or thoughts. Think of a "reaction" as a knee-jerk movement. No thought processes. You just jump! You qualify the lies you tell yourself. But when lies become truth, change the quality of the question so you can change the answer. This allows you to respond; head 'n heart comeback. EXAMPLE: What's wrong? You want to change it to -- What's right? Here you flip the question to the strengths, not the weaknesses. You want to focus on the change. Change is constant. That's the adventure to grasp. That's where the magic happens. (Story of Flowering Pear Trees) When lies become truth, it's all because of what you make as your reality. And that reality comes from all the thoughts and actions in your every day. Dispose of these lies so you can live the life God desires for you. "Don't qualify the lie by qualifying your reaction. Change the quality of the question to gain a quality answer for your life!" Know what you are telling yourself is the truth! "Be present. Be incredible. Be YOU!!!"   #MindsetMonday #CreateYourNow #PersonalDevelopment TAKE A.I.M. ~ Action Ignites Motivation  - This is a complimentary (FREE) coaching call with me. You will be able to discuss your specific situation and gain tools and strategies to move you forward. Live. Love. IMPACT!  "One step at a time leads to miles of greatness!"   Subscribe to Create Your Now TV on YouTube. Listen to Create Your Now on Spotify and Pandora. Listen to Create Your Now on iHeart Radio. Click here. The Create Your Now Archives are LIVE!! You can subscribe and listen to all the previous episodes here.  http://bit.ly/CYNarchive1 and http://bit.ly/CYNarchive2 and http://bit.ly/CYNarchive3 and http://bit.ly/CYNarchive4 and http://bit.ly/CYNarchive5 and http://bit.ly/CYNarchive6 and http://bit.ly/CYNarchive7 Contact me at YourBestSelfie@CreateYourNow.com THE NO FUSS MEAL PLAN Instagram @CreateYourNow @Kristianne Wargo Twitter @KristianneWargo @CreateYourNow Facebook www.facebook.com/TheKISSCoach www.facebook.com/CreateYourNow   PERISCOPE USERS!!! Click here for ANDROID Users / GOOGLE  https://play.google.com/store/apps/details?id=tv.periscope.android Click here for APPLE Users  https://itunes.apple.com/app/id972909677   Read more from Kristianne, a contributor to The Huffington Post, MindBodyGreen, Thrive Global, Addicted2Succes, and She Owns It. https://addicted2success.com/success-advice/5-things-to-do-while-waiting-for-success-to-manifest-in-your-life/ http://www.huffingtonpost.com/kristianne-wargo/ http://bit.ly/9amHabits https://journal.thriveglobal.com/how-to-configure-a-sleep-pattern-fit-for-you-d8edd3387eaf#.sniv275c3 https://sheownsit.com/when-failure-is-your-middle-name/   DOMESTIC BEAUTIES (Announcements) 1. Come and let's connect on Facebook - Women Of IMPACT  http://facebook.com/groups/thewomenofimpact 2. Create Your Now ~ Your Best Selfie can be heard on iHeart Radio, Spotify, and Pandora! 3. Create Your Now Archive 1 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive1 4. Create Your Now Archive 2 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive2 5. Create Your Now Archive 3 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive3 6. Create Your Now Archive 4 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive4 7. Create Your Now Archive 5 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive5 8. Create Your Now Archive 6 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive6 9. Create Your Now Archive 7 is LIVE! You can subscribe and listen to all the previous episodes here. http://bit.ly/CYNarchive7 10. NEW Website! Go check it out and tell me what you think. http://www.createyournow.com 11. Sign Up for The A.I.M. Academy! You will be the first to learn all about it. http://createyournow.com/m-academy-2 12. Schedule a Discovery Call. This is a free 30-45 minute call for those serious about coaching with me. 13. Newsletter and Library: If you desire to get weekly emails, be sure to sign up here so you can stay connected. http://createyournow.com/library   Cover Art by Jenny Hamson   Music by Mandisa - Overcomer http://www.mandisaofficial.com Song ID: 68209 Song Title: Overcomer Writer(s): Ben Glover, Chris Stevens, David Garcia Copyright © 2013 Meaux Mercy (BMI) Moody Producer Music (BMI) 9t One Songs (ASCAP) Ariose Music (ASCAP) Universal Music -  Brentwood Benson Publ. (ASCAP) D Soul Music (ASCAP) (adm. at CapitolCMGPublishing.com) All rights reserved. Used by permission.

This Podcast Is Episode Number 400, And It's About A Guide On How To Provide Year-round Value To Your Contracting Clients Markets are dynamic and continually evolving, so no business can afford to stand still. Many construction business owners have learned that in the last few months as COVID-19 spread around the world. No matter how excellent your products or services, they have a finite lifespan, so they must be developed, improved, or replaced if you're continuing to grow your business. New products, services, and ways of providing more value to your clients and prospects are the hallmarks of a go-ahead business. Improvements and extensions You can lengthen your services' market life through a process of continuous improvement in response to customer feedback. You can also work on extending your range through complementary products or services. However, there's a limit to the extent you can keep on refining, and in many cases – in the end, you'll need something new. Besides, if you are a trade contractor specializing in a specific skill and service, how can you translate your expertise to show that you have your prospective clients' best interest year-round? Steps to take Don't make the mistake of sitting around, waiting for events to overtake you. It's essential to take a proactive approach to identify possible market threats as well as opportunities by: Ensuring you're getting regular market feedback from your customers and others – customers are often the first to tell you that your products are no longer meeting their requirements. Setting up a new service committee of key staff members – meet regularly to review market feedback and gather ideas on improving existing services and potential new services. Attending trade shows (or online events) – can be a great way to open your mind to what's happening in your industry. Seeing what similar businesses are doing overseas, spotting new trends and products, and making new business contacts are great ways of coming up with new products or services. Keeping up with networking – attending conferences, seminars, and industry events (hopefully in-person this year). They're your best sources for finding out if any government grants or initiatives are coming up. Make the most of the Internet Online research is one of the easiest, cheapest, and most effective ways to keep your ear to the ground about what's happening in your industry, and it's a great source of inspiration when it comes to new ideas. If you don't have the time yourself, appoint an employee to monitor things like: Social media platforms and channels – signing up to relevant Twitter feeds, Facebook pages, and LinkedIn are all excellent ways to stay up-to-date with what's happening in your industry. Subscribe to RSS feeds – again, it's a useful tool that helps you keep your ear to the ground about what's happening. University and other academic research – papers are often published on the outcomes of the latest research and development, and in many cases, they're free to read. While you learn and grow, you can now share new information and develop different strategies to serve your clients and prospects. Here are some content ideas you can share - online (website, blog post, podcast, and email) or offline (marketing materials like brochures, flyers, and newsletter): Client Interviews Testimonials are one-sided and usually a short text of how you performed. Take it up a notch and make it a Q and A post: Why did they hire you? What processes have you been through together to come up with a successful plan? This would deliver an impactful message to your audience. How-to Guides Imagine a mother's anxiety before a significant renovation; add her full-time job and her family's needs to that. If you can address most of her concerns before wreaking havoc inside their home, that's value right there. Example: How to Prepare for a Kitchen Remodeling Project Checklist Write about safety and procedures, your daily inspection, or task reminders on what to do. Guide By creating a handbook post, you tell prospective clients the qualifications of an expert (insert your particular trade) contractor. This is a subtle way of showing your mastery and skills without being "salesy." Example: What to Look Out for Before Hiring a Capet Installer Biggest mistakes/lessons Nobody wants to talk about their failures, but your takeaways from these failures lead you to step up your game plan. Example: My Painting Job That Went Horribly Wrong Tips and Tricks Helpful and bite-sized information. Whether you're talking about using a manual tool, choosing the right paint color, etc. Tutorial with Video Demonstration They can probably search this on YouTube, but it doesn't mean you cannot make one. This is part of positioning yourself as their "Go-to person." Telling your clients you know how to use your tools is one thing; showing them how is another. FAQ What are the most common questions you've been asked? Is it about how you deliver your services? What time of day can they expect you to show up? Start taking notes of what your clients are asking or telling you. These little details can make up for an informative blog post. Share a list of online resources related to your services Example: 10 Inspiring Minimalist Bedrooms Event Recap Have you participated in a trade show? Attended an industry conference or a marketing event? It shows your keeping up with the industry standards and best practices. Always remember - for every marketing material that you produce, think about your purpose and how it will benefit your target audience regardless if they hire your services or not. Final thoughts Providing value to your clients tells that you are serious about your construction business; providing it year-round builds your relationship with them, establishes your credibility in your local neighborhood, and makes you the "go-to" person in your particular industry.    As we welcome the new year, I'll leave you with a simple Randalism that you can put into practice every day: Be. Do. Have. Be the person. Do the work. Have the results (or peace of mind).     We believe contractors deserve to be wealthy as you add value to people's lives. If you believe it too, it will happen regardless of whose services you engage, including ours. Celebrate Life for every day is a good day no matter what happens; tomorrow is a new day.    Happy New Year!

Para hacer una exclamación en inglés no siempre usamos "What..." como en castellano. Empleamos "what" cuando hay un sustantivo singular, plural, contable, incontable o cuando hay sustantivo + adjetivo. Example: "What a nice day!", "what weather!", "What books!". Si solo vamos a emplear un adjetivo, tenemos que usar "how" en lugar de "what". "How blue is that water!". El idiom de hoy es "toe the line" y significa cumplir con las normas/reglas. Espero que os guste! 

David Hutchens: The Storytelling Leader David Hutchens help leaders find and tell their stories. Stephen M.R. Covey says, “David has the ability to convey key messages in a way that is both simple and profound.” He has taught the Storytelling Leader program all over the world at some of the most influential organizations — and he’s written many books, including most recently the Circle of the 9 Muses* and The Leadership Story Deck*. He is the co-creator with Susan Gerke of the GO Team program. In this conversation, David and I explore the importance of storytelling, especially during uncertain times. David teaches us the framework of the kinds of stories leaders can tell for continuity, novelty, and transition. Leaders can use one of all of these frameworks to help connect and inspire during difficult times. Key Points The continuity story highlights identity, values, and founding principles — things that will never change. Example: What’s a time we held our values, even though it came with a cost? The novelty story shows what is new and focuses attention on innovation and possibility. Example: What’s a time you saw something valuable that we don’t have here? But imagine if we did. The transition story dives in on change and learning — and illuminates a journey of shared progress. Examples: What’s a time you saw someone make a personally courageous decision to change? We tried something, it didn’t work, and we learned something valuable. Here’s a time we solved a tough problem. Resources Mentioned GO Team program Leadership Story Deck* by David Hutchens Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers* by David Hutchens David’s email: David@DavidHutchens.com Related Episodes How Storytelling Helps You Lead, with Sandie Morgan (episode 51) The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

David Hutchens: The Storytelling Leader David Hutchens help leaders find and tell their stories. Stephen M.R. Covey says, “David has the ability to convey key messages in a way that is both simple and profound.” He has taught the Storytelling Leader program all over the world at some of the most influential organizations — and he’s written many books, including most recently the Circle of the 9 Muses* and The Leadership Story Deck*. He is the co-creator with Susan Gerke of the GO Team program. In this conversation, David and I explore the importance of storytelling, especially during uncertain times. David teaches us the framework of the kinds of stories leaders can tell for continuity, novelty, and transition. Leaders can use one of all of these frameworks to help connect and inspire during difficult times. Key Points The continuity story highlights identity, values, and founding principles — things that will never change. Example: What’s a time we held our values, even though it came with a cost? The novelty story shows what is new and focuses attention on innovation and possibility. Example: What’s a time you saw something valuable that we don’t have here? But imagine if we did. The transition story dives in on change and learning — and illuminates a journey of shared progress. Examples: What’s a time you saw someone make a personally courageous decision to change? We tried something, it didn’t work, and we learned something valuable. Here’s a time we solved a tough problem. Resources Mentioned GO Team program Leadership Story Deck* by David Hutchens Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers* by David Hutchens David’s email: David@DavidHutchens.com Related Episodes How Storytelling Helps You Lead, with Sandie Morgan (episode 51) The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Betsy Wurzel's guest on Chatting with Betsy is Kelly Bone and the discussion on the genetic testing done that revealed she had two APOE4 genes and the diagnosis for Early Onset Dementia. Kelly speaks about how she is taking care of herself as best as possible, but at some point, decisions will have to be made when the quality of life changes for her. End of life decisions can be a controversial subject but is this not the right of an individual? What is the right to die with dignity? Kelly Bone speaks about her rights and what is right for her. Join in the conversation on the right to die. Example: What would you do if someone said you do not have the right to make any decisions? Now What! One of the topics that Kelly would like to see addressed in the United States is changing the laws around assisted suicide and allow people with cognitive disorders to allow people to choose to die with dignity. For contact information:https://bit.ly/2Bi1yCa I hope all is going well for you and your family. Jeanne Whte, Station Manager, Passionate World Talk Radio Learn more about your ad choices. Visit megaphone.fm/adchoices

Betsy Wurzel’s guest on Chatting with Betsy is Kelly Bone and the discussion on the genetic testing done that revealed she had two APOE4 genes and the diagnosis for Early Onset Dementia.Kelly speaks about how she is taking care of herself as best as possible, but at some point, decisions will have to be made when the quality of life changes for her. End of life decisions can be a controversial subject but is this not the right of an individual? What is the right to die with dignity? Kelly Bone speaks about her rights and what is right for her. Join in the conversation on the right to die. Example: What would you do if someone said you do not have the right to make any decisions? Now What!One of the topics that Kelly would like to see addressed in the United States is changing the laws around assisted suicide and allow people with cognitive disorders to allow people to choose to die with dignity.For contact information:https://bit.ly/2Bi1yCaI hope all is going well for you and your family. Jeanne Whte, Station Manager, Passionate World Talk Radio

Our world is changing at a pace that is mind-bending at best, and in some cases, troubling. Gone are the days of knowing your neighbors, kids playing together in the streets, and families doing real life with one another. Even if you do sit down to eat together with a group, everyone is on their smart phones, engaging someone who is NOT present in the moment. We have lost something very sacred. If you are like me, you are hungry for change; longing for the days where life was shared, not segregated. We can change it! Tips, Tools, And Resources:  ONE CONVERSATION: Have one person at the table “host” the dinner Instead of everyone chatting it up with whomever, pose a question, and everyone have one conversation around that question. Example: What is the most impactful book you have read recently? Why? How has it impacted you personally? Be intentional. This will change your relationships. Feature Presentation: The good ol' days when… Families cooked out together We were in and out of each others homes all the time If someone was sick, everyone pitched in to help Most people were church-goers, and those church people were our extended family We shared the joys, pain, challenges, and even losses of these people Nowadays, it is different. Everyone is isolated, segregated, going different directions, consumed with self-interests, and so on. There's no community IN the home. There's no community with others OUTSIDE the home. WHERE DID WE GO WRONG? The Bible teaches us that we are NOT designed to do this thing called LIFE, alone. The answer is … let's try something different! It would be presumptuous of me to put forward a guaranteed, fix-all, non-negotiable solution to such an overwhelming issue, however … I would like to invite you to consider a few things we can do as we begin exploring what it really means to DO LIFE TOGETHER. Be honest with yourself; are you isolated or alone? If so, are you willing to do something different, even if it is initially difficult or uncomfortable? Do you know anyone else who is probably hungry for the same thing? Invite one or more families over to your home for a meal and fellowship (CALL THEM … no texting) Set ground rules for the evening TV is turned off … period All phones on silent; NO social media or texting One conversation (Books, inspiration, other) No politics or current events You model what heart-level sharing looks like Invite them to share Encourage, comfort, share resources (you don't have to have an answer for everything) Play games Be present Stop texting for 30 days; instead, CALL and talk to people No Facebook for 30 days Eliminate pretense and live honestly with family and friends

The fellas reconvene to hypothesize about scenarios that may or may not ever come to pass. Example: What if God was one of us? Just a slob like one of us Just a stranger on the bus Tryin' to make his way home?

有时候，当你正想说句话的时候，却忽然大脑一片空白，忘了要说什么。“我忘了”，该怎么说呢？在这种情境下，用remember就显得不地道了。下面这些表达，用来表达“我忘了”非常应景哦。 1. My mind's gone blank!我大脑一片空白！形容词“blank”指“空白的、茫然的”。这句话的意思是：“我的思路、大脑变得一片空白。”表示说话者“记不起来了，忘记了”。 2. I lost my train of thought.我的思路断了。搭配“train of thought”用“思想的列车”比喻“思路、想法”。Example :What seems strange to you is only so because you do not follow my train of thought你所以觉得奇怪，是因为你没有了解我的思路。 3. It slipped my mind.我忘了。动词“slip”的本意是“悄悄溜走”。搭配“something slips someone's mind”形容一件事就好像从大脑里溜走了一样，也就是人们常说的“忘事”。Example :Sorry. It slipped my mind.抱歉我忘记了。 4. I don't/can't recall.我不记得了。除了动词“remember记得”以外，“recall”也有“记得、回想起”的意思。在日常口语会话中，“I don't recall.”和“I can't recall.”的意思相似，大多情况下可以互换使用。Example :I don't recall yelling. - You kinda did.我不记得我吼她了。-你是吼她了。

有时候，当你正想说句话的时候，却忽然大脑一片空白，忘了要说什么。“我忘了”，该怎么说呢？在这种情境下，用remember就显得不地道了。下面这些表达，用来表达“我忘了”非常应景哦。 1. My mind's gone blank!我大脑一片空白！形容词“blank”指“空白的、茫然的”。这句话的意思是：“我的思路、大脑变得一片空白。”表示说话者“记不起来了，忘记了”。 2. I lost my train of thought.我的思路断了。搭配“train of thought”用“思想的列车”比喻“思路、想法”。Example :What seems strange to you is only so because you do not follow my train of thought你所以觉得奇怪，是因为你没有了解我的思路。 3. It slipped my mind.我忘了。动词“slip”的本意是“悄悄溜走”。搭配“something slips someone's mind”形容一件事就好像从大脑里溜走了一样，也就是人们常说的“忘事”。Example :Sorry. It slipped my mind.抱歉我忘记了。 4. I don't/can't recall.我不记得了。除了动词“remember记得”以外，“recall”也有“记得、回想起”的意思。在日常口语会话中，“I don't recall.”和“I can't recall.”的意思相似，大多情况下可以互换使用。Example :I don't recall yelling. - You kinda did.我不记得我吼她了。-你是吼她了。

有时候，当你正想说句话的时候，却忽然大脑一片空白，忘了要说什么。“我忘了”，该怎么说呢？在这种情境下，用remember就显得不地道了。下面这些表达，用来表达“我忘了”非常应景哦。 1. My mind's gone blank!我大脑一片空白！形容词“blank”指“空白的、茫然的”。这句话的意思是：“我的思路、大脑变得一片空白。”表示说话者“记不起来了，忘记了”。 2. I lost my train of thought.我的思路断了。搭配“train of thought”用“思想的列车”比喻“思路、想法”。Example :What seems strange to you is only so because you do not follow my train of thought你所以觉得奇怪，是因为你没有了解我的思路。 3. It slipped my mind.我忘了。动词“slip”的本意是“悄悄溜走”。搭配“something slips someone's mind”形容一件事就好像从大脑里溜走了一样，也就是人们常说的“忘事”。Example :Sorry. It slipped my mind.抱歉我忘记了。 4. I don't/can't recall.我不记得了。除了动词“remember记得”以外，“recall”也有“记得、回想起”的意思。在日常口语会话中，“I don't recall.”和“I can't recall.”的意思相似，大多情况下可以互换使用。Example :I don't recall yelling. - You kinda did.我不记得我吼她了。-你是吼她了。

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com What My Audience Let Me Know Audience: Audience 80% Male 20% Female Age: 31-40 41% 41-50 41% 61-70 18% How far they listen 7% Listen to at least 75% 93% listen to all of it Do You Currently Have a Podcast? Yes - 90% No - 10% Perfect Length of Podcast? 0-29 3% 30-45 59% 46-60 28% Have you ever told a friend about the School of Podcasting? Yes - 90% No - 10% What Do You Like About the Show: Question of the month and your knowledge of podcasting Learning the best ways to podcast The up to date changes that would affect the day to day podcaster. You consistently provide concise, actionable advice to help podcasters be successful. Interviews with interesting podcasters  and how-to content Multiple topics and specialized guests this way I can identify with other podcasters who’ve encountered the same trials & tribulations in connecting with their audience I really like the real-world examples you cite of how people have made (or are making) their podcasts successful. The high-quality production, how much you assuage my concerns about podcasting, identify speech patterns that drive me crazy, and overall the feeling that you're actually talking to me. General updates on how and with what to create, manage, and grow your podcast and audience I like your honesty and transparency most. The topics I enjoy are tips on creating content and marketing content. Honest Information about growing audience and sponsors I like the honesty, the fact you'll tell the truth and also aren't afraid to give your opinion. Specific sections, I like when you do anecdote, which is odd as I didn't when I first started listening. Just goes to show not to change your format. The interviews, also gear talk when you have it. Just listening to Dave talk with excitement about what's important to him.  I always enjoy the Because-Of-My-Podcast stories. You think about the person who is just starting out and the people who have been at it a while. (so helps me learn as a newbie, but also stretches me to research other things). Love how you use sound effects. Think it captures attention well! Expert interviews, and Last Five in Five (bring it back!) The analogies, which helps anyone at any level understand the picture you are trying to paint (even the painting with peanut butter) The interviews with industry personalities and gear/service reviews. But most of all, it's just your personality that keeps me listening. Your humor,  varied topics, pace, transitions, and awesome ideas and content. I love the end of episode bloopers. What you'd Like to Change: The same podcasters on all the time, how about some variety? For example, if the horse podcasting guy is on, I turn the show-off, sorry, but it's just not my thing. Other than that, I love everything else about the show! Email responses seemed to shorten then stop altogether after a while. Keep emailing/engaging consistently. While it doesn't bother me, I think too often you reference "old" movies, songs etc. and go with your "back in the day" quote which may not resonate with a younger audience. For example, for me, I don’t need to hear all the steps of math to get to an hourly rate for $60,000 a year.  You could just tell me you did the math and give me the bottom line number. Not this show, but your Rodeo - there is too much 'snide' comments. But hey, I was born British I think that Podcast Rodeo Show is a disservice to your expertise and kindness. but that's another show. Sometimes the sound effects get a little too morning zoo for me. All the extra sound effects you’ve been adding (more in the last year or so? Maybe 6 months?). Also, I know you’re against dates on your blog posts, but I wish you had them. Context matters & if I know it’s several years old, that might impact how I approach something. Sometimes there is so much repetition between this show, ask the podcast coach, podcasters round table, the feed, and new media show. I love all of them but fell a little disappointed when there’s too much overlap in topics.  A lot of assumed knowledge from previous episodes or technologies or podcasting I guess the only thing I worry about is I hear you on all of your other shows & know that you have a full-time job & do all of your school of podcasting stuff. I don't want you getting burned out! Take care of yourself, Dave! The only thing I could think of is the occasional repetition (Anchor sucks - it's okay to NOT make money with your show - stop checking your stats) Personally, I'm tired of "beginner" topics. I understand you make money helping people start, but I can imagine even a beginner would appreciate your expertise on more of the "improve" your podcast topics (which you do, but I want more of them). I’m not a big fan of the easy listening/jazz music you use under your commercials. It does not command authority. The occasional crass comment or innuendo is a bit annoying. I know it doesn't happen often, but when it does it makes me cringe. I get that you need to share personal stuff occasionally, as we should all do, and provided it's kept in proportion then I'm fine with it. First and foremost I want you to be a teacher, not a chat show host. For instance, when you did the 5 in 5 with the podcaster talking about atheism and I had to stop and pray for him and I was bummed that there are so many podcasts about people that are fallen away from the church.  So even the stuff I cringe at in your podcast, help me grow and give me a reason to pray.  I haven’t done my show in 5-6 years and yet, I still listen every week.  Keep up the zany antics and stellar content Dave Not the biggest fan of most podcast intros.  I would prefer you to start talking IMMEDIATELY about the show by possibly asking a few questions...the state that we will get into it further in the show. Example: What mics should you use when walking around outside and recording?  What is the difference between condenser blah blah blah?  We will get into it today!!  I’m Dave Jackson, and I thank you for being here at the SCHOOL OF PODCASTING! Now, let's talk mics. Contributors Pedro My Stuttering Life Brandon from Florida Focus Podcast Lee from We Have Cancer Win from A Diary of Fashionista Martha From Martha Runs the World James from Where We Buy Bill with the You With a Mission Podcast Jas from Giving Up the Ghost Steph from Stephfuccio.weebly.com Mike from Create Pod Alex from Spirits and Lyrics Lee from This is Rammy Jeremy from Transmissions Podcast Brandon from Seahawkers Podcast Garret from Good Patron Podcast Kelly Two Ewes Fiber Adventure Oscar from Deep Listening Laura from Reviews and Randomness Scott from What was that Like Podcast Steve Stewart Money Plan SOS Matt from The Author Inside You JD from Bookworm Banquet Paul from the Fighting Through Podcast( WWII) Tim from the Sled Dog Podcast Lee from Covert Nerd Darwyn from Dealing with My Grief Steve Work Comp Pulse Richard Grimshaw Hershy Orenstein Ismael Matt Simpson Paul Capps Conclusions: You need to know why you are doing a podcast, and who your audience is and what they want. If someone suggests something that doesn't' fit the audience or your goal. you need to ignore it - this show is not for them. You can't please everyone. Keep in mind the new listeners, and don't get bit by the "curse of knowledge" and leave them in the dark. Your audience wants you to be honest and concise. They enjoy your personality (some followed me to other shows) so let your personality out. Be willing to try new things if your audience wants them, and they fit your goals. I hope you enjoyed episode 681.  Question of the Month What was the last thing your shared (that wasn't your content)? Why did you share it? Go to www.schoolofpodcasting.com/question before August 23, 2019 Work With Me Join the School of Podcasting or let me be your podcast mentor

Our Walk with Christ * Paul's Example * What is "A Worthy Manner"? * What is "Your Calling"? The Manner * Humility and Gentleness * Patience and Bearing * Eager to maintain Unity Unity List * Statement of Reality * Experiential Side * Application This podcast is powered by Pinecast.

This Podcast Is Episode Number 0319, And It Will Be About Increase Traffic And 30 Content Ideas For Construction Blogs Go through a quick search of construction/home service-based businesses near you, whether it’s a Handyman, Plumber, Painter, or a Framing company, or better yet google your competition and look at their information. Does it link to their websites? And if so, do they maintain a blog? How many people, including you, search the web for information before making a decision – buying equipment, booking a hotel, or eating at a restaurant? While a company website establishes your credibility as an industry leader, blogging presents an excellent opportunity for you to develop a relationship with your audience, strengthens your reputation as an authority in your field, and helps you stand out from the competition. You care enough to provide your prospects and followers relevant and useful information that they can practice and apply. When creating content, ask yourself these questions: • What is the purpose of this blog post? • Am I adding value? • Why is this important to my readers? Let’s get to practical pointers first and what you can do to improve your search ranking and drive more traffic to your blog (ask your website administrator or blog editor to ensure this is implemented, or you can do-it-yourself by searching tutorials particular to your website hosting platform): 1. Local SEO (Search Engine Optimization) Make it easy for Google (or a search engine) to understand the essential elements of your business. Clearly state information like the location - city, state, specific trade, and the particular clients (commercial or residential) that you serve.  2. Post photos with alt text (alternative text) An “alt text” also known as “alt attribute” is used within an HTML code to describe the appearance of an image on a page. If an image is not rendering on your page, an alt text will be displayed in place of it. It helps search engine crawlers to index an image properly, therefore improving your search ranking. 3. Title count and meta description Describe your page precisely and write exclusive information particular to that blog post. You can preview how your blog post will look on a Search Engine Result Page (SERP) using this tool. 4. Clickable email and phone number How many times have you looked something up using your smartphone and would like to give them a call right away? To see if they're still open, if they can deliver to your house, or if they offer pricing options? You see their number on the web page, clicked it, and nothing happens. This is clearly a missed opportunity. As example: Clicking (206) 361-3950 or email sharie@fasteasyaccounting.com will launch the phone app or your email app, waiting for you to take action. Depending on the website hosting platform you’re using, you can configure the settings or add some coding to your content. Click here for an in-depth tutorial. 5. Layout Create a better user experience by providing your visitors an easy to read, digestible, and scannable content by using: subheadings bullet points checklist short paragraphs blocked quotes Here are the blog posts and content ideas: Client Interviews Testimonials are one-sided and usually a short text of how you performed. Take it up a notch and make it a Q and A post: Why did they hire you? What processes have you been through together to come up with a successful plan? This would deliver an impactful message to your audience. How-to Guides Imagine a mother’s anxiety before a significant renovation, add her full-time job and her family’s needs to that. If you can address most of her concerns before wreaking havoc inside their home, that’s value right there. Example: How to Prepare for a Kitchen Remodeling Project Checklist Write about safety and procedures, your daily inspection, or tasks reminders on what to do. Guide By creating a handbook post, you are basically telling prospective clients the qualifications of an expert (insert your particular trade) contractor. This is a subtle way of showing your mastery and skills without being "salesy." Example: What to Look Out for Before Hiring a Capet Installer Biggest mistakes/lessons Nobody wants to talk about their failures, but what are your takeaways from these failures that lead you to step up your game plan. Example: My Painting Job That Went Horribly Wrong Tips and Tricks Helpful and bite-sized information. Whether you’re talking about using a manual tool, choosing the right paint color, etc. Tutorial with Video Demonstration They can probably search this on YouTube, but it doesn’t mean you cannot make one. This is part of positioning yourself as their “Go-to person.” Telling your clients you know how to use your tools is one thing, showing them how is another. FAQ What are the most common questions you’ve been asked? Is it about how you deliver your services? What time of day can they expect you to show up? Start taking notes of what your clients are asking or telling you. These little details can make up for an informative blog post. Share a list of online resources related to your services Example: 10 Inspiring Minimalist Bedrooms Event Recap Have you participated in a trade show? Attended an industry conference or a marketing event? It shows your keeping up with the industry standards and best practices. And 20 other more ideas: Meet the Team Labor Tools and Equipment you are using Currently After story (post a before picture too) Quiz (Are you ready to remodel?) Local business recommendation Day in the Life A story about how you end up in your business Common or Seasonal issues advice/reminders Product review Write a blog post about your services and include a special offer Favorite smartphone apps Trending/New Development Book review and how it helped you/your business Infographic Reveal an industry secret Disprove a Theory / Common misconceptions Budget advice Promote a cause that your business is contributing to Invite guest bloggers  In conclusion: Blogging humanizes your brand and shows that you’re looking out for your readers’ best interest. It drives more traffic to your website and enhances your inbound marketing efforts. The sample content and blog post ideas listed above will not only bring your business qualified leads but also turn away tire-kickers and bad prospects because now they have a better idea of who you serve and why you do it. It's an excellent way of generating high-quality leads. Of course, we all know that to get your message out there, just publishing your post online is not enough, make sure you promote your content on social media and if it’s possible, consider submitting articles on popular websites as a guest blogger that are relevant to your industry.   Need Help Now? Call Sharie 206-361-3950 sharie@fasteasyaccounting.com Xero Outsourced Construction Accounting Services QuickBooks Outsourced Construction Bookkeeping Services Thank you for stopping by. Please know that we do care about you and your construction company regardless of whether you hire our services or not. For help with your accounting and bookkeeping needs please fill out the form on the right and we'll be in touch with you shortly. About The Author: Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Webmaster of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SaaS tools including Hubspot, Shopify, WordPress, Libsyn, and Wistia.

If you’re still stuck in traditional marketing strategies, then it’s time to sit down and re-evaluate if they’re actually giving the best outcomes. For your Martial Arts School to start skyrocketing, you have to master the art of online marketing. So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps that you can incorporate in your own business. Remember that people can quickly get sick of your gimmick if you come forward to pushy about selling. Start learning about content marketing; it’s cheap, increases your followers, and promises more significant sales numbers.  Gordon also introduces the concept of Know-Like-Trust (KLT). Discover how this can help and more when you tune in. KEY TAKEAWAYS The behaviours of people have changed through the years because of digital innovations, so we have to keep up. There will be new platforms emerging, and the algorithms for search engines and other social media sites have been ever-changing. Why do we need to do content marketing more than ads? People like it when they are given choices on what to consume (listen, play, read, watch, etc.), rather than they are pushed to do something they don’t want (i.e. pop-up ads). It’s more appealing to people if they know that they have used their free will to decide on what to click. KLT – People will buy from someone who they Know, Like, and Trust. To achieve this, they have to keep seeing you WITHOUT being too pushy. Make sure that the content you post has a call to action, not just trying to sell. Example: What results are the students getting? How fun is the experience? What are the benefits? BEST MOMENTS “You’re gonna have to be persistent, be disciplined, and have consistency with what you’re doing, but then, you’re gonna have some results from it.” “Content marketing is the cheapest and fastest way that you’ll get your message out there.” “People buy the results.” VALUABLE RESOURCES Facebook YouTube ABOUT THE HOST Gordon Burcham is a best-selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools. Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club. Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward. He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career! Learn How to Become Black belt in Business. Learn -Develop - grow and you will succeed. CONTACT METHOD G Force Martial Arts

When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited. John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200! From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by. Andiamo! About John Lee Dumas John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive environment. EntrepreneurOnFire generates over 750,000 unique listens a month & recaps of these 700 plus episodes and MUCH more can be found at EOFire.com. Vincenzo’s Italian Lesson of the Day: “ricevuto come un cane in chiesa” –> good luck!   Here's a colorful phrase: ricevuto come un cane in chiesa, which literally translates to, “received like a dog in church.” It’s similar to the English “like a whore in church,” but the alliteration in the k sounds of come, cane, and chiesa seem to give it more power. Example: What did your parents think of your American boyfriend arriving on his Harley? L’hanno ricevuto come un cane in chiesa.

This is an episode I recorded and never released…I get very personal, and struggled over whether to be this honest with those that follow and listen to me. I'm a firm believer in honesty and regular doses of reality, so I decided to bless you all with this rare episode. Listen as I share my frustrations, insights and jewels.  Time Stamps (1:22) Let me get down to earth with you real quick… (5:40) Money is the motive (7:01) As you grow, you become more sensitive to your environment (9:02) Example: What shoes you got on? (12:29) The purpose of a High School Diploma. (13:26) Be careful who subconsciously influences you. (17:27) Are you tuned into your environment? Who does your kid hang around? (20:20) Time to cut some people out of your life… (21:23) Stay away from people who… are AFRAID TO TELL YOU THE TRUTH (23:00) Stay away from people who… are CLOSED-MINDED (24:46) Stay away from people who… MAKE A CASE FOR AVERAGENESS (27:23) Stay away from people who… are AGAINST GROWTH (28:26) Stay away from people who… VIOLATE YOUR CORE VALUES (30:21) Stay away from people who… IMMEDIATELY GIVE YOU A FUNNY FEELING (31:05) Stay away from people who… are VICTIMS (31:34) Do you hang around any of these people? (33:17) Reality Check for your current situation (35:47) What’s your game-plan? (37:05) You deserve to have a healthy, growing environment (40:00) Avoid the “bums” (42:00) Do you read your goals off of piece of paper? (43:57) If you listen and you apply, THIS IS FOR YOU. (45:27) “[Forget] You” (48:23) I told myself I wanted to be a lawyer, in college… (51:23) Establish your own methods for success. BE A LEADER. (52:16) Separate yourself for a bit. Get in alignment. (56:37) A message from me to you. Imnotyou.com/mindset  

BIG announcement and Why You Have to Stop Avoiding First, let me share some EXCITING news with you! I am so excited to share with you some news about the work I am focusing on in 2018! But first, let me tell you the back story. Each year, I do my best to attend several conferences for OCD, Anxiety, Body Focused Repetitive Behaviors (BFRB's) and Depression.   I have had the privilege of presenting at many of these conferences over the years and I often return home in a state of joy, empowerment and determination to help those who struggle with these debilitating disorders.   I love learning all about the evidence-based treatment modalities for OCD, Anxiety Disorders and Body Focused Repetitive Behaviors such as Trichotillomania and Skin Picking and using the skills to increase recovery outcomes and improve self-esteem and self-care. However, last year, I left one of the conferences quite sad.  I was sad for those sufferers who attended the conferences and then had to return home to their hometown, with very little support and no evidence-based services but licensed mental health professionals.   So few therapist know how to treat OCD, BFRB's and Anxiety Disorders using the treatment modalities that are so successful and appropriate. From this frustration, I decided to create an online psycho-education platform where I can offer support and educational products to those who cannot access correct care. I am so proud to announce the creation of CBTschool.com.  CBTschool.com is an online platform when you can access information and online courses on how to overcome your struggles with OCD, Body Focused Repetitive Behaviors (BFRB's), Anxiety Disorders, Panic and Depression.   Each course will apply Cognitive Behavioral Therapy (hence the term CBT, in CBT School) and Mindfulness Tools.  These are the exact tools I use with my clients every day in my office. I currently have one course ready to be purchased, called Mindfulness School for OCD.   I will talk more about this in coming podcasts.    Keep an eye out, as there will be more to purchase very soon. In addition to the online courses, I plan to meet at a designated time each month to join with you on Facebook Live and Instagram, to answer any questions you may have and help you along with your journey. More exciting news is the YOUR ANXIETY TOOLKIT podcast is now a production of CBTschool.com and we will continue to provide evidence based tools for Anxiety, Depression and Emotional Dysregulation. Lastly, if you check out CBTschool.com's websites, you will see that there is also some awesome free PDF's available to help you with self care and mindfulness.    I am so thrilled to share this news with you.   Feel free to connect with me on FB or Instagram. Now, onto the important stuff! This episode is  a part or an ongoing series where we discuss Problematic Anxiety Related Behaviors (also know as Compulsions). In this episode, we will discuss a very important and problematic compulsion, which is Avoidance. Avoidance is the withdrawal from an object, event, person or experience Avoidance is a common behavior we employ to manage anxiety, fear, panic, obsessions and intrusive thoughts. While our brain uses "flight" to activate us to run away from real danger and stressors, we sometime use avoidance and "flight" to avoid thoughts and fears of bad things happening. The problem is, the more you avoid events or experiences that you perceive to be dangerous (when really they are not currently a risk to your wellbeing)  the more you tell your brain that that event or experience is dangerous and the more your brain responds with physical anxiety when you go to the event or engage in the experience. Example: What if I get sick if I touch that door handle or ATM teller? NOTE: Sentences that begin with “WHAT if” imply that they have not happened yet. If you were my client and this was a common fear for you, and you have been avoiding this, I would have you go and use the ATM bank teller!!    By not avoiding, we unlock the fear response cycle our brain is looped into. This applies to fears that you are a bad person, that you will do something wrong, that awful horrible things will happen.    Trick!!! When I say that….what is the immediate thought you have? But, Kimberley, my fear is serious!!  Nope.  Your fear is a thought But Kimberley, I could ruin peoples live if I stopped avoiding the thing I am afraid of.    POSSIBLY!! Here is my questions for you.  What kind of life do you want to live?  Consult with your values. Do you want to live in fear?  Do you want to let anxiety make your decisions?  Or even more, a thought make your decisions? Or, do you want to strengthen courage and resilience? This is a question we have to ask ourselves every day.  How Do I want to live my life? Take risks!  Look at your life and ask yourself what you are avoiding.  Try to not let anxiety win this one. Find a way to reduce the avoidance. Find a way to forgive yourself for avoiding it for so long.  Don't beat yourself up. Have a wonderful week everyone! See you next week!

Download MP3 今月は第２週に「異文化ディスカッション」をお届けします。 アメリカ・ノースカロライナ出身のマディソン（Madison）と、フランス出身のニコラ（Nicolas）を迎えてのトークの最終回をお届けします。今回の話題は「異文化の友達」です。 聞き手：Joe Lauer（広島大学外国語教育研究センタ―） （中級〜上級向け） ＊エントリーの「スクリプトを見る」をクリックすると、番組内で使われている表現を見ることができます（スクリプトは表示されません）。International Friendships by = until to throw (someone) off = to confuse (someone). (Example: “What he said completely threw me off.”) to hang out = to spend time (especially with friends) occasionally = sometimes awkward = ぎこちない to relate to (something) = to understand (something) inappropriate = not proper, ふさわしくない entertaining = funny, interesting to let (someone) know = to tell (someone) to force = to make, （人に）強いて＜...＞させる broader = wider an African-American = a black (American) (Note: This is in contrast to “a white (American)” or “a Caucasian American.” Madison is a white.) not… necessarily = 必ずしも… ない friction = 摩擦 skimpy = sexy, small an outfit = a set of clothes Oh, my gosh! = Oh, my goodness! Wow! (Note: This is more polite than “Oh my god!”) to bump into = ぶつかる as long as = if, under the condition that to apologize = to say you are sorry whereas = on the other hand, conversely to be aware of what’s going on = to know what’s happening a hypocrite = ねこかぶり in the first place = in the beginning to complain = 文句をする a senpai = (Note: This is NOT really English. In English, the best translation is “another student” because age is not usually important in a lot of English-speaking countries.) a conbini = (Note: This is also not used much in English. Widely known would be “a convenience store”) to withhold (one’s) opinion = to not say (one’s) opinion weird = strange sweet = cute, nice absolutely = definitely, for sure to make fun of = to joke with (often in a negative way) to mind = to be concerned about, to worry about, 気にする to be liberal = to be open-minded and accepting of other cultures to have a crush on (someone) = to really like or love (someone) up = finished (Note: Especially in sentences such as “Time is up.”) to be over the top = too much to be open = to clearly talk about your emotions and feelings to have a tendency to = への性向がある

Download MP3 今月は第２週に「異文化ディスカッション」をお届けします。 アメリカ・ノースカロライナ出身のマディソン（Madison）と、フランス出身のニコラ（Nicolas）を迎えてのトークの最終回をお届けします。今回の話題は「異文化の友達」です。 聞き手：Joe Lauer（広島大学外国語教育研究センタ―） （中級〜上級向け） ＊エントリーの「スクリプトを見る」をクリックすると、番組内で使われている表現を見ることができます（スクリプトは表示されません）。International Friendships by = until to throw (someone) off = to confuse (someone). (Example: “What he said completely threw me off.”) to hang out = to spend time (especially with friends) occasionally = sometimes awkward = ぎこちない to relate to (something) = to understand (something) inappropriate = not proper, ふさわしくない entertaining = funny, interesting to let (someone) know = to tell (someone) to force = to make, （人に）強いて＜...＞させる broader = wider an African-American = a black (American) (Note: This is in contrast to “a white (American)” or “a Caucasian American.” Madison is a white.) not… necessarily = 必ずしも… ない friction = 摩擦 skimpy = sexy, small an outfit = a set of clothes Oh, my gosh! = Oh, my goodness! Wow! (Note: This is more polite than “Oh my god!”) to bump into = ぶつかる as long as = if, under the condition that to apologize = to say you are sorry whereas = on the other hand, conversely to be aware of what’s going on = to know what’s happening a hypocrite = ねこかぶり in the first place = in the beginning to complain = 文句をする a senpai = (Note: This is NOT really English. In English, the best translation is “another student” because age is not usually important in a lot of English-speaking countries.) a conbini = (Note: This is also not used much in English. Widely known would be “a convenience store”) to withhold (one’s) opinion = to not say (one’s) opinion weird = strange sweet = cute, nice absolutely = definitely, for sure to make fun of = to joke with (often in a negative way) to mind = to be concerned about, to worry about, 気にする to be liberal = to be open-minded and accepting of other cultures to have a crush on (someone) = to really like or love (someone) up = finished (Note: Especially in sentences such as “Time is up.”) to be over the top = too much to be open = to clearly talk about your emotions and feelings to have a tendency to = への性向がある

If you are a new listener to this award-winning podcast, welcome! With over 40 years of teaching between us, Reza and Craig will help you improve your English and take it to the next level.Grow your grammar, vocalize your vocabulary and perfect your pronunciation. Reza is 'blowing his own trumpet'! In this episode: The Past Continuous   Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/  More podcasts to improve your English at: http://www.inglespodcast.com/  Listener Feedback: Javier from Burgos This is Javier from Burgos. I am a lecturer of environmental chemistry at the University of Burgos. I would like to congratulate you on your podcasts. I have found them very useful to improve my listening skills. I am quite used to reading and writing in English due to my job (mostly scientific papers writen in an academic and formal style) but my oral and listening skills are not at the same level. The other day, my eldest son got the "Play Station" as a Christmas present. He was playing a game where the characters were speaking in American English. They talked so fast and probably used a lot of slang that I could hardly understand a thing. It was so frustrating!I know that your podcasts have an educational purpose and you make an effort to speak clearly and more or less slowly. I understand you reasonably well when you speak but the event regarding my son's game left me shattered (destrozado, destruido). Well, I guess that it is all a matter of time (spending time listening and listening) and never giving up. Finally, I would like to tell you that your podcasts are a good fun and you are funny too. I have seen your photos on your podcast webpage and you "have a face of good people" (I am afraid that I have not translated properly the Spanish sentence: "tenéis cara de buenas personas" - you look/seem nice). But, who is Reza and who is Craig in the picture?. Who is the one wearing glasses and who is the one holding a cup (of tea, I guess)?(Reza's the one wearing glasses and Craig is drinking tea) If only one of you were eating biscuits, I would know who it is, ja, ja. Sorry for the joke! Kind regards from Burgos, Listen to a wide variety of English accents to improve your listening (BBC, CNN, VOA, TV series, FIlms in original version, video games, songs in English, our podcasts! and TED talks: https://www.ted.com/talks When do we use the past continuous? At the beginning of a story: This morning, when I went out to get some milk, the sun was shining, the birds we singing, people were driving to work and walking to school... To talk about something which happened at a particular moment in the past, often starting before that moment and continuing after it. Example: What were you doing at 10 o'clock this morning? At 10 o'clock this morning Craig was working on his computer.Reza was having a shower. I was making tea when Reza rang the bell. (compare with:”Reza rang the bell, he came in, I made tea, I took out the biscuits.”) Use the present continuous when two actions are happening parallel to one onother in the past: As I was making tea, Reza was telling me about his weekend. While Reza was preparing the dinner, his girlfriend was watching TV. I was dreaming about this beautiful girl when suddenly my alarm clock rang. What were you doing at 9 o’clock last night?Where were you at 11 am yesterday morning? ¡OJO! Not all long actions in the past are expressed with the past continuous tense. ("Reza lived in Salamanca for two years." - Past simple) Italki ad read: Effective, Quality (fastest way to become fluent, great teachers, 1­on­1) Native, International (native speakers) Convenient (learning at home, technology) Affordable (cut out the middlemen, great pricing) Personal, Customized (personalized learning) Human Connection (not apps / software) Italki gives 100 italki credits (ITC) to each paying student that registers. inglespodcast.com/italki/ - click on ‘start speaking – find a teacher’We want to say thank you to italki for sponsoring Aprender Inglés con Reza y Craig   We also use the past continuous: for something that was happening again and again: I was practising Spanish every day for at least an hour.He was having an affair with his secretary.They were always eating in expensive restaurants. with verbs which show change or growth: My two daughters were growing up quickly.My Spanish was improving.My hair was going grey. How do you form the past continuous? - Use the past of the verb TO BE (was/were) + ing - Examples: “I was editing a podcast when my mum rang.” / “Reza and I were having a beer when we saw a student walk past.” The question form: "What were you doing yeasterday at 11am?" The negative form: "I was NOT watching TV this morning." - "We were not drinking beer." - Contractions: "I wasn't watching TV, I was working on my computer." - "We weren't drinking beer, we were having a conversation." "I was wondering if you'd like to come out to dinner tonight." ...and now it's your turn to practise your English. We want you to give us some personal examples of past continuous and present perfect continuous. Answer the question: "What were you doing when you were listening to this podcast?" Send us a voice message. speakpipe.com/inglespodcast (90 seconds - need an app for mobile) Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. On next week's episode: Politics and Government   Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/  More podcasts to improve your English at: http://www.inglespodcast.com/  The music in this podcast is by Pitx. The track is called 'See You Later'  

Date: October 29, 2015 Subject: Functions, methods, closures, and function as arguments! Notes This week’s episode covers the basics of all sorts of functions: normal functions, methods, and closures. Closures An explanation (in Ruby) by Martin Fowler Rust book Rust by Example “What is a closure?” (Progammers Stack Exchange) – the first answer is the best, but the second answer may be a helpful stepping stone for people just getting their heads around this and coming from OOP languages like C++ or Java (even though I disagree with the explanation in some ways). “What is a closure?” (Stack Overflow) – careful, thorough answer using JavaScript as an example. Links Exercism (hat tip: Lechindanier on GitHub) Rust Learning Rust and Swift (viii) Follow/Support New Rustacean: Twitter: @newrustacean App.net: @newrustacean Patreon Dwolla Email: hello@newrustacean.com Chris Krycho Twitter: @chriskrycho App.net: @chriskrycho

One of the best ways to make money online is to create content that solves problems but a lot of us struggle with writer's block. The answer to that "blank page" is to have a system. Don't be afraid that using a system or a template will result in something that is bland and not unique. It's quite the opposite. The best thing about using a system is that you get the thing DONE. Three Elements of A System The system component-you can think of it as your approach, the actual "1-2-3" of getting words on paper. For example, if you're creating a 400-word article, don't say 400! That sounds huge. Instead, break it down into: Title, Intro, 3 points, Summary, and a Call to Action. Now, what if each of these sections was 50 words? Sounds a lot better, right? You can make things even easier by turning everything into a question. This is a really easy way to do it. Act like you're having a conversation with someone about your subject and think what they would ask about your subject. The answers become your text. Example: What are the 3 things I need to have when playing the guitar? Instead of your title being "Guitar Basics", it becomes, "How Do I Play the Guitar Quickly?" Another Approach is "So What?" This is really helpful in a sales letter. If you notice you have a weak headline and bullet points, pretend someone is saying to you "So what?" You are forced to answer back with something compelling and exciting and emotional. Now, you have script that will hold your buyer's attention! Keep in mind that with sales letters (and with books), you are going to lose someone every 10 minutes. So, for every 10 minutes of reading, you need to have something really exciting and compelling to keep them engaged. Make your buyer say "I don't know", with your email headlines. This is the most effective approach for email marketing. We want to present a question that arouses curiosity. Ex: Don't do a headline like "Simple Guitar Playing." Instead, your headline should be "Are you missing out on these 3 simple guitar tricks?" Then, your buyer is saying, "I don't know. Am I? Let me click over to this link and see". Type out sentences that are only 7 words in length. It sounds silly, but it forces you to keep your language simple. Outside of academia, you don't want to use complicated language and long sentences. It turns internet readers off. Think of keywords if you're really stuck. If you are still really stuck, think in terms of keywords. Have one keyword for each of your 3 bullet points. For example, if you're writing about webinars, your keywords are: "title, date, and time." Then, your first bullet point is on "I create a compelling title for my webinar", the 2nd bullet point is, "The date is more important than you might think because of your demographic" and the 3rd point would be, "Consider your customers' time zones carefully when you're scheduling." Time Management: Give Yourself a Time Frame You really need to do this. If you give yourself unlimited time, the odds are you will sit in front of that blank page for 5 hours with no results. At one point, Robert spoke out 100 articles in one day. How?!!? If you try to think of 100 subjects that your business covers, you're probably going to get overwhelmed and walk away. Instead, think of just TEN subjects and then break those down into 10 prompts (or questions) for those categories. For example, if your business is guitar instruction, your categories might be: equipment, beginner, advanced, starting a band, album recording, etc. Then, for equipment, you'd have "acoustic vs. electric" as a prompt. For starting a band, a prompt would be "how to book shows." With this approach, Robert just started answering and recording the questions/prompts, one after the other and each one took about 3-4 minutes. For this, he used his Logitech Headset and Camtasia for recording. He gave himself 1-hour blocks for each category. If each prompt = 4 minutes,

SUMMARYRemember misunderstanding certain words as a child? Maybe you figured "cat burglars" only stole cats, or assumed guerrilla fighters must be angry apes. Martha and Grant discuss childhood misunderstandings about language. Also this week, Yankee dimes, culch piles, hanging crepe, educational rubrics, and whether the language you speak influences the way you think. FULL DETAILSThere's a point when children understand just enough of their native language to be confused by homophones and metaphors. What misunderstandings do you remember? Maybe you thought cat burglars stole only cats, or that you might be swept out to sea by the undertoad? The hosts discuss childhood misunderstandings about language.Some business owners give their establishments names like "Ye Olde Coffee Shoppe." What most people don't realize is that the letter Y in this case is a vestige of a letter we no longer use, and has a "th" sound. More about this letter here.http://bbc.in/9Vy8BaA woman from upstate New York says her stepfather used to keep small dishes in various rooms to collect small odds and ends like paper clips and rubber bands. He called them culch piles. Martha has the story on this term.Quiz Guy John Chaneski has a puzzle based on the candy called "Mentos." It's called Mento Stimulation. Example: What kind of minty candy would be appropriate for musicians?A North Carolina man says he was surprised as a child when he did a chore for his grandmother, and the Yankee dime she promised him turned out to be a peck on the cheek.A Texas caller says her child's middle-school teacher insists that students should never begin a sentence with a preposition. The hosts are shocked, shocked.Martha describes a funny linguistic misunderstanding she had while trying to read Harry Potter in Spanish.Predictive text on cellphones can result in some amusing accidental substitutions. The word for that: textonym.Does the language you speak shape how you think? The hosts discuss an essay on that topic adapted from the new book "Through the Language Glass: Why the World Looks Different in Other Languages," by Guy Deutscher.http://nyti.ms/chDUjOReading Harper Lee's To Kill a Mockingbird, an Indiana listener is stopped short by the sentence "She carried a tray of charlotte." Who or what is charlotte?Someone who paints a negative or pessimistic picture is said to be hanging crepe. Martha has the origin.The word rubric derives from a Latin word for "red." Originally, it referred to red letters used as section headings in religious texts and the like. Rubric has since become a term used in modern educational jargon, as in grading rubric.What's the connection?--A Way with Words is funded by its listeners: http://waywordradio.org/donateGet your language question answered on the air! Call or write with your questions at any time:Email: words@waywordradio.orgPhone: United States and Canada toll-free (877) WAY-WORD/(877) 929-9673London +44 20 7193 2113Mexico City +52 55 8421 9771Donate: http://waywordradio.org/donateSite: http://waywordradio.org/Podcast: http://waywordradio.org/podcast/Forums: http://waywordradio.org/discussion/Newsletter: http://waywordradio.org/newsletter/Twitter: http://twitter.com/wayword/Skype: skype://waywordradio Copyright 2011, Wayword LLC.

SUMMARYWhat was your first word? Grant and Martha talk about how children acquire language. Also, if you say that something's in your wheelhouse, you mean that it's within your area of expertise. But why "wheelhouse"? And what does it mean to be "high as Cooter Brown"?FULL DETAILSGrant and Martha talk about new and unusual slang. If something has you puzzled or mystified, you're metagrobolized. If you're speaking voice sounds like grunting, you're said to be gruntulous. And what does spox mean? It's journalistic slang for "spokesperson." Some musicians are having a dispute over the word repeat: If the conductor says, "Repeat this section two times," how many times should they play the passage? Twice? Three times?You know those dull sports cliches like "We came to play" and "He left it all on the field"? They're called bromides. The hosts explain the connection between the tired platitude and the sedative called potassium bromide. The answer involves a book by the humorist Gelett Burgess called Are You a Bromide? You can see a copy here.http://bit.ly/gp0UqUIn theology, epikeia involves observing the spirit of a law rather than the literal rule. Grant explains how in many cases, epikeia actually serves a greater good. Thomas Aquinas defends cases of epikeia in his Summa Theologica.http://bit.ly/icozsTIn honor of the 2011 Academy Awards, Quiz Guy Greg Pliska offers his own version, The Oxcars. The trick is that the nominees for Best Picture at the Oxcars have the same titles as this year's real nominees for the Oscar, but with one letter changed. Example: What was this year's installment of the hit animated series about headline news? Why, that would be "Top Story 3."A Wyoming native asks about the origin of her father's term of approbation, good leather. Grant says it's probably from baseball, where good leather means "good fielding with a leather glove."Are we a nosy species? A listener married to a woman from Bangladesh explains how a Bengali term that translates as "nose-going" reflects the naturally inquisitive style of Bangladeshi culture. In many languages, the nose figures prominently in words and idioms involving inquiry or investigation. Martha notes a Spanish term, olfatear, related to the English olfactory, meaning "to sniff or pry into.""Injustice anywhere is a threat to justice everywhere." Martin Luther King Jr. wrote those words in his Letter from a Birmingham Jail. The hosts discuss this and other modern proverbs with staying power.A dental student wonders about acetabulum, the anatomical term for the hip socket. Martha traces it back to the Latin word for "vinegar cup." In ancient Rome, households had a vinegar cup on the dinner table for dipping bits of food. The cup bore an astonishing similarity to the human hip socket. Many of our body parts came to be named after familiar, mundane items. The word pelvis, for example, comes from Latin for "basin."Who doesn't love a couthy lad? Grant plugs this Scottish adjective for someone who's sociable.An earlier episode of "A Way with Words" addressed full-deckisms, those clever phrases describing someone who falls short in some way.http://waywordradio.org/a-few-pickles-short-of-a-jar/Simon Ager's site omniglot.com is stacked with full-deckisms from around the world. In English-speaking countries, someone who's not quite with it is said to be two sandwiches short of a picnic. In Germany, however, this is described with the question "Are you still ticking on time?"http://omniglot.com/How do children acquire language? Do they start with nouns, like "Mama" and "cat," then graduate to verbs and other parts of speech? Grant explains that language acquisition starts even earlier, with children simply emulating sounds they hear. Around the world, kids learn to speak in remarkably similar patterns. http://bit.ly/dPxmZkhttp://bit.ly/hktMV8http://bit.ly/i4L2ZBIf something is in your wheelhouse, it's well within your area of expertise. According to The Dickson Baseball Dictionary, the term wheelhouse refers to swinging a bat when the ball is right in your crush zone.http://bit.ly/fenGp3When it's raining cats and dogs, the Greeks say, "It's raining chair legs!" Omniglot has many more terms for downpours around the world.http://bit.ly/9kAaAtWho is Cooter Brown? And just how high is he? His name appears in lots of phrases, including high as Cooter Brown, drunk as Cooter Brown, dead as Cooter Brown, fast as Cooter Brown, and fertile as Cooter Brown. The earliest known references to him appear in African-American publications in Atlanta in the 1930s. Cooter Brown, also known as Cootie Brown, even made his way into the work of Langston Hughes. Yet the identity of Mr. Brown remains a mystery.If you listen to the show via podcast, then you might say it's coming to you in silico. This computer science term means "performed on computer or by computer simulation." It's the equivalent of in vitro, or "in glass," or in vivo, "in a living body," used in biological experiments.--A Way with Words is funded by its listeners: http://waywordradio.org/donateGet your language question answered on the air! Call or write with your questions at any time:Email: words@waywordradio.orgPhone: United States and Canada toll-free (877) WAY-WORD/(877) 929-9673London +44 20 7193 2113Mexico City +52 55 8421 9771Donate: http://waywordradio.org/donateSite: http://waywordradio.org/Podcast: http://waywordradio.org/podcast/Forums: http://waywordradio.org/discussion/Newsletter: http://waywordradio.org/newsletter/Twitter: http://twitter.com/wayword/Skype: skype://waywordradio Copyright 2011, Wayword LLC.

Jacob and Marco Yim talk about effective communication, public speaking, interviewing and resumes. With over 10 years of experience in speaking, training, and workshop facilitation, Marco knows that anyone can become a great communicator. With the right training, preparation, and mindset, speaking can shift from feeling like a nightmare to an energizing, confidence-boosting experience.Whether you’re trying to land a new job, presenting at a small meeting, or demanding a refund on a defective product, speaking with impact matters!Enjoy!About MarcoMarco started his undergrad hoping to become a lawyer.In his last year of studies, he decided that he didn’t want to be a lawyer. He worked as a technical writer for two years.He transitioned to working as a customer success rep at SAAS companies. He started his own company: Extempra to help young professionals speak with confidence and credibility in the workplaceOther’s expectations vs. your own pathMarco’s parents expected him to be a “professional”Have a frank conversation with people about what you want in life. Over time, they’ll come to see that it’s the best pathAll experience is valuableEvery experience, no matter how big or small is an opportunity to hone your skills. Jumping around to different roles can provide a lot of different experience in different areas. Moving around is great as long as you can tell a narrative of your professional experience. Customer SuccessSSAS - Software As a ServiceA customer success rep owns the customer experience from beginning to end. They meet with customers and help them reach their goals. They help the customer grow and nurture the companies relationship with the client. The best way to grow any business is by nurturing the relationship with the client. Public SpeakingInstead of focusing on problem areas, think about what you are good at. Find your strengths as a speaker and really focus on those. FILLER WORDS! There is actually an acceptable number of filler words. They can help the audience process what we’re saying. UMS, AHS, AND FILLER WORDS: WHAT DOES THE RESEARCH ACTUALLY SAY?You don’t have to be incredibly enthusiastic and energetic to be a good speaker. If you don’t have as much energy, double down on more facts and research. You can be just as impactful as a speaker.1.28 filler words per 100 words is the tipping point. Filler words can contribute to authenticity.If you moderate your pace, you’ll use less filler words. Get immediate feedback! Becoming aware of your quirks as a speaker will help you change them.Record Yourself!Interviewing SkillsSpeaking and Job interviews are similar. Structure is incredibly important. The interviewer should be able to write clear notes on what your answer was. Prepare for the common questions (Example: “What are your strengths/weaknesses”)There are 5 Major types of questions:1: Generic About you questions2: Situational/Behavioral questions3: Technical questions4: Negative-reframe questions5: Extemporaneous questionsTHE BIG 5 INTERVIEW QUESTION TYPES INFOGRAPHICBack up your answers with stories!When you don’t know what to say, use the first thing that comes to mind. PEP- Point, Example, PointIf you can’t think of an answer, explain your process to the interviewer. ResumesFORMATINGBe careful. Keep your formatting simple so that Applicant Tracking Systems can go through them. If you’re applying to a smaller start up, it can be more creative. Keep the formatting clean and consistent. CONTENTGive details!! Instead of saying that you “planed an event” explain exactly what you did to plan the event. Give statistics, numbers and key indicators. Show that you know the measure of success. Drill deeper!ALWAYS adapt your resume to each job application. Use keywords and choose which experience and bullets to include. To help with this, you can have a master resume that you adjust. Connect with MarcoExtempraLinkedInFacebookmarco@extempra.comFollow Jacob:WebsiteLinkedInTwitter: @jacob_m_harmonFollow Kalob:LinkedInFollow SuccessQuest:WebsiteBlogFacebook PageCommunity (Facebook Group)LinkedInTwitter: @MySuccessQuestSupport SuccessQuestWe work incredibly hard to create our podcast, newsletter, Facebook group and more. ALL of these resources are 100% FREE and we wouldn't have it any other way. We believe that success should be accessible to everyone!Support our showListen & SubscribeApple PodcastsGoogle PodcastsOvercastSpotifyWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at podcast@MySuccessQuest.com. You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!