Podcasts about marketing funnels

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Your deal is not the problem. Your DEAL MARKETING is. Jason Fishman has helped 500+ deals raise HUNDREDS OF MILLIONS with one system. His agency Digital Niche Agency (DNA) doesn't do "posting." They run a Deal Marketing Funnel that forces strangers to see you 7-17 times until they invest. If you're waiting for investors to "find" your great deal — you will lose. In this episode, Jason gives you the ugly truth and the fix: The 5-Stage Deal Marketing Funnel Why it takes 7-17 TOUCHES to get one investor Live Webinars are the #1 closing weapon The ad budget that actually moves the needle The mistake killing your raise

Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B2B Institute and WARC. Amazon Business's Kate Rundell, LinkedIn's Vita Molis and LIONS Advisory's Imaad Ahmed join Anna Hamill to share insights from the research and practical applications for B2B marketing.Chapters:[00:00] Intro: Why video matters in B2B marketing[02:34[ Methodology: 1,025 Award-Winning B2B Campaigns Comparing Video vs Non-Video[05:03] How B2B Video Drives Market Share, ROI and Search Performance[07:14] The “Video Paradox”: High B2B Video Effectiveness but Flat Investment Budgets[09:35] Winning Over The B2B Buying Group[12:34] Amazon Business's CMO on Using Video Across the Full B2B Marketing Funnel[15:05] Creative Lessons: Designing Silent-First B2B Video and Proving ROI with Data[16:34] Discoverable, Credible, Winnable: How Video Builds B2B Brand Trust and Recall[18:35] Why B2B Marketers Underinvest in Video and Misjudge Business Buyers[22:32] Use Cases For B2B Video[24:40] Make Video Work Harder: Jobs-to-Be-Done and Journey-Led Planning[27:22] The Future of B2B Video: AI, Hidden Buyers and CFO-Friendly MeasurementSupporting resources on WARC.com:Unlocking the Value of Video in B2B: https://www.warc.com/en/article/unlocking-the-value-of-video-in-b-2-b-728926f28b29431c9493c568690fefea#B2Bmarketing #marketing #advertising #videomarketing #media #B2B #marketingscience For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

The way clients find practitioners is changing.Google, SEO, referrals and directories still matter, but there's now another layer in the mix. More people are asking AI to help them find the right practitioner for a specific problem.Which raises a pretty important question:If someone asked AI to recommend a practitioner who does exactly what you do, would your practice even show up?I've been paying very close attention to this while rebuilding Health Haven, particularly because new clients are now telling me they found the clinic after AI recommended it.In this episode, I'm breaking down what I've learned about AI visibility, what could be making your practice difficult to find, and how to work out whether AI actually understands who you are, what you do and who you help.We'll also talk about why some of the things practitioners have been told are suddenly “dead” are very much alive, why your website matters more than you might think, and the surprisingly simple things that can affect whether your practice is understood and recommended online.And no, this isn't about adding another 47 marketing jobs to your list or becoming an AI expert.It's about making sure your practice isn't quietly becoming invisible as the way people search changes.If consistent client flow matters to your practice, this is one I'd listen to.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

Der organische Traffic der größten deutschen Onlineshops ist innerhalb eines Jahres um rund 16 % gesunken. Ist das bereits der Effekt von Google AI Overviews und veränderten Suchgewohnheiten – oder haben viele Shops schlicht ihre SEO-Hausaufgaben nicht gemacht?Darüber spreche ich mit Thomas Gruhle, Gründer und CEO der Digitalagentur LEAP. Grundlage unseres Gesprächs ist eine umfangreiche Studie zur Entwicklung der 2.500 größten deutschen Onlineshops.Wir analysieren, welche Shops trotz des schwierigen Marktumfelds wachsen, warum SEO-Verluste nicht automatisch durch KI verursacht werden und weshalb technische Exzellenz, relevante Inhalte, Autorität und gute Nutzersignale wichtiger denn je sind.Außerdem diskutieren wir, wie AI Overviews den Marketing-Funnel verändern, warum Informationssuchen besonders stark betroffen sind und wie Shops mit hochwertigen Kategorie- und Produktseiten, eigenen Daten, Reviews, Feed-Optimierung und konsequentem Testing reagieren können.Eine Folge über die Zukunft von SEO im E-Commerce – ohne Untergangsszenarien, aber mit klaren Konsequenzen für Unternehmen, Marketingteams und Entscheider. Grundlage ist das vollständige Episodentranskript.TakeawaysDer organische Traffic im deutschen E-Commerce ist rückläufig – aber nicht jeder Verlust lässt sich mit AI Overviews erklären.Während der Gesamtmarkt verliert, gibt es weiterhin klare SEO-Gewinner. Entscheidend ist, die eigenen Hausaufgaben besser als der Wettbewerb zu erledigen.AI Overviews treffen vor allem informationsorientierte Suchanfragen und verschieben die Recherchephase zunehmend in die Suchergebnisse.Weniger messbare Klicks bedeuten nicht automatisch weniger Wirkung: Markenbekanntheit und indirekte Conversions werden wichtiger.Technische Qualität, Autorität, relevante Inhalte und Nutzersignale bleiben die Grundlage für klassische Rankings und Sichtbarkeit in KI-Systemen.Kategorie- und Produktseiten sollten nicht nur für Keywords, sondern konsequent für Suchintentionen und konkrete Use Cases optimiert werden.Proprietäre Informationen, First-Party-Daten, Produktbewertungen und echte Erfahrungen schaffen einen Vorteil gegenüber austauschbarem KI-Content.Shops sollten SEO, Conversion-Optimierung und Testing stärker miteinander verbinden und ihre wichtigsten Seitentypen kontinuierlich weiterentwickeln.SEO bleibt ein wichtiger und vergleichsweise profitabler Kanal – benötigt aber klare Prioritäten, Ressourcen und Unterstützung aus dem Management.Kapitelmarken00:00 Intro und Vorstellung von Thomas Gruhle03:39 So verändert sich der deutsche E-Commerce05:20 Methodik und Datengrundlage der Studie08:16 Welche Rolle spielt Organic Search im Kanalmix?09:08 Rund 16 % weniger organischer Traffic12:11 Warum einige Onlineshops trotzdem wachsen14:55 SISTRIX Newsflash17:42 Gewinner und Verlierer der Entwicklung19:27 Die Grundlagen erfolgreicher SEO-Arbeit21:08 Wie schnell AI Overviews wachsen24:15 Auswirkungen auf Marktplätze und andere Branchen25:19 Informationale und transaktionale Suchanfragen29:40 Die indirekte Wirkung von SEO und KI-Sichtbarkeit31:45 Wie sich der Marketing-Funnel verändert35:57 Marken und Produkte proaktiv in KI-Systemen positionieren39:31 AI Mode, Shopping und die Bedeutung von Produktfeeds40:06 Lohnt sich die Investition in Content weiterhin?43:32 Rankings, Erwähnungen und Citations47:12 Was gute Kategorie- und Produktseiten ausmacht49:19 First-Party-Daten, Reviews und einzigartige Informationen50:47 Suchintention und Nutzerführung richtig verbinden53:35 Warum Testing im E-Commerce unterschätzt wird56:52 Wo ihr die vollständige Studie findet58:50 Thomas' wichtigste Empfehlungen für Unternehmen61:07 Outro

What happens when a local business stops simply posting on social media and starts using a real visibility strategy? In this episode of Social Media Decoded, visibility strategist and Thames Media Solutions founder Michelle Thames takes listeners behind the scenes of a real local marketing case study with Honey Bee Gardens in Downers Grove, Illinois. In roughly 30 days, Michelle and her team helped the farm create a more strategic approach to social media, storytelling, email marketing, calls to action, community marketing, automation, and customer follow-up. And the results started showing up beyond likes and followers. The farm reported 180 new customers from social media in one week, Farm-to-Table Dinner registrations grew from approximately 20 to 67, and one promotional Reel generated 800+ comments. But this episode isn't about chasing viral numbers. It's about turning visibility into action. Michelle breaks down the exact strategy behind the results—and the lessons any local business owner can use to make their marketing work harder. In This Episode, You'll Learn: Why posting consistently is not the same as having a marketing strategy How to identify a visibility problem inside a local business Why businesses should market experiences instead of constantly marketing themselves How storytelling creates curiosity and gives customers a reason to visit Why clarity is essential for converting social media followers into customers How Honey Bee Gardens' Farm-to-Table Dinner grew from approximately 20 registrations to 67 What Michelle's team learned from a Reel that generated more than 800 comments How automation helped turn social media interest into a clear path to registration Why engagement means very little without a next step How Honey Bee Gardens reported 180 new customers coming from social media in one week How strategic marketing helped rebuild momentum despite weather-related cancellations Why local businesses need multiple marketing touchpoints instead of relying solely on Instagram How email, Facebook, social media, websites, events, automation, and word of mouth work together Why every piece of content needs a specific job How to use data to adjust your content strategy in real time Why a strong customer experience has to exist before marketing can amplify it The difference between a social media problem and a visibility-system problem The Honey Bee Gardens Results When Thames Media Solutions began working with Honey Bee Gardens around July 27, one of the immediate goals was increasing awareness and driving more people to the farm's experiences. One major focus was the Farm-to-Table Dinner. At the beginning of the partnership, approximately 20 people were registered. That number grew to approximately 67 registrations. Content surrounding the dinner also generated significant interest, including one Reel that received 800+ comments. Instead of allowing that engagement to stop at the comment section, Michelle created an automated follow-up process through Meta's business tools so interested people could receive the registration link. The strategy connected: Content → Interest → CTA → Follow-Up → Link → Opportunity to Convert The farm also reported 180 new customers attributed to social media during one week, based on asking visitors how they discovered the farm. During the broader campaign period, website sessions also surpassed 8,300, representing an increase of approximately 160% compared with the previous period. Michelle explains why these numbers should not all be attributed to one Reel or one marketing channel. Social media, email, existing customers, word of mouth, the farm's reputation, repeated promotion, and other touchpoints all worked together. That's exactly why businesses need a marketing ecosystem. Stop Selling the Business. Start Selling the Experience. One of the biggest changes was shifting the messaging away from simply telling people to "visit the farm." Instead, the strategy answered the question: Why should someone come? Family activities. Adult experiences. Farm-to-Table dining. Flowers. Seasonal activities. Weekend outings. Homeschool experiences. Local events. The business wasn't simply selling access to a farm. It was showing potential customers: "Here's what your Saturday could look like." That shift makes marketing more relevant to the customer's actual life. The Visibility System Michelle shares a six-part framework local businesses can use to evaluate their marketing: 1. Discovery: Can the right people find you? 2. Curiosity: Does your content make them care? 3. Clarity: Do they understand what you're offering? 4. Action: Do they know what to do next? 5. Follow-Up: What happens after someone shows interest? 6. Retention: How are you getting customers to return? You don't necessarily need 100 more posts. You need these six pieces working together. Content Needs a Job Before creating your next Reel, Facebook post, email, or video, ask: What is this content supposed to do? Is it designed to create discovery? Build trust? Drive registrations? Capture leads? Start conversations? Bring customers through the door? When content has a clear job, marketing becomes much more strategic. Ready to Build Your Visibility Strategy? If you're posting consistently but aren't sure why that attention isn't turning into customers, clients, registrations, or revenue, Michelle offers 1:1 Visibility Strategy Calls. During the session, you'll look at your: Visibility Messaging Content Offers Customer journey Follow-up Marketing ecosystem The goal isn't another generic social media consultation telling you to post more Reels. It's identifying where people are dropping off and developing a visibility strategy connected to what your business is actually trying to accomplish. DM Michelle the word STRATEGY to learn more about booking a 1:1 Visibility Strategy Call. Join the Conversation Where is your visibility system breaking down? Discovery? Curiosity? Clarity? Conversion? Follow-up? Retention? If you're listening on Spotify, leave your answer in the episode comments. If you're listening on Apple Podcasts, leave a review and share your biggest takeaway from this case study. Key Takeaway The goal of visibility isn't to be seen by everybody. It's to be seen by the right people—and make it easy for them to take the next step. Don't just post. Tell better stories. Create curiosity. Give people a clear reason to act. Follow up. Watch the data. Adjust the strategy. And most importantly: Know the job of your content. Because when your content has a job, your marketing gets a whole lot smarter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What actually makes someone sought after? In this episode, I sit down with wedding photographer, educator, coach, and host of the All Angles Podcast, Claire Hunt. Claire went from working as a pediatric trauma nurse to building a six-figure photography business, eventually booking $10K–$15K weddings and coaching hundreds of photographers and videographers along the way. But this conversation isn't really about how quickly she grew. It's about what she did to become someone people already wanted before they ever submitted an inquiry. We talk about building a personal brand, consistently showing up in your marketing, and creating messaging that connects what you do with what your ideal clients actually want. Then we go deep into one of my favorite parts of the conversation: the inquiry-to-booking process. Claire walks through how she responds to inquiries, why she loves discovery calls, how she keeps those conversations relational instead of transactional, and how she uses the "yes ladder" to help couples confidently move toward a decision without making the conversation feel pushy or salesy. We also talk about what happens when all of this starts working together: better clients, higher bookings, more confidence, stronger work, and the momentum that eventually allows you to become truly sought after in your market. If you feel like your work is good but you're still competing on price, packages, and deliverables, this episode is for you. In this episode, we talk about: Claire's journey from pediatric trauma nurse to six-figure photographer What actually makes someone "sought after" Why your personal brand matters just as much as your portfolio Showing up consistently even when your audience is small Desire-based messaging and selling through emotion Warming up potential clients before they ever inquire Why sending every piece of pricing information immediately can work against you Turning the inquiry process from transactional to relational How Claire structures discovery calls Asking better questions instead of pitching yourself Building the "yes ladder" throughout a sales conversation How to handle a lead who is already ready to book Why relationship-focused sales can lead to higher bookings Building momentum with better clients, better work, and better pricing Claire's Website: http://education.clairehunt.co Find Claire: https://www.instagram.com/itsclairehunt  Freebie: https://freebie.clairehunt.co/hook-inquiries  Discovery Call Script: https://products.clairehunt.co/discovery-call-script 

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Follow-up is one of those decidedly unsexy parts of running a practice.It's also potentially one of the most profitable.Almost a year ago, I recorded an episode about follow-up that went on to become one of the most listened-to episodes of The Abundant Practitioner. And there was one number in that episode that was particularly difficult to ignore:40%.Which was the amount of extra clients you can convert, with the right follow up system.So I decided it was time to revisit the conversation.Because follow-up in your practice is much bigger than sending a polite email after a discovery call, and there are probably far more places where you're dropping the ball than you realise.In this episode, we're looking at what a proper follow-up process can look like across the entire client journey, why people disappearing doesn't necessarily mean they've decided against working with you, and the seemingly innocent gaps that can quietly cost you clients you've already worked bloody hard to attract.And no, this isn't about chasing people, sending awkward “we miss you!” messages or building 27 automations before lunchtime.It's about making it easier for people to take the next step when they're ready, and making sure your practice isn't relying on you remembering to follow everything up manually.If you've ever had an enquiry disappear, a discovery call go nowhere, a client vanish halfway through treatment or someone tell you “I've been meaning to book in for months”...This one is worth a listen.Because “not now” and “never” are two very different things.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

Send us Fan MailHave you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing.Kathie shares her Winning Triangle framework, a simple but powerful way to evaluate whether your business is actually ready for growth. Drawing from her experience implementing Fortune 500 growth strategies for small and medium-sized businesses, she explains why product-market fit is only one piece of the puzzle and how pricing and customer feedback often determine whether a business thrives or stalls.The conversation also dives into the realities of paid advertising. If you've ever felt frustrated after spending money on Meta ads that didn't produce results, you'll appreciate Kathie's practical approach to diagnosing what's really happening inside your marketing funnel. From creative strategy and audience targeting to A/B testing and conversion optimization, she shares actionable insights that help business owners make smarter marketing decisions based on data instead of assumptions.In this episode, you'll learn:✔️ Why businesses plateau even after increasing their marketing budget✔️ The three elements of the Winning Triangle and why they matter✔️ How to tell whether your product, audience, or pricing is holding your business back✔️ Common mistakes entrepreneurs make with Meta advertising✔️ How A/B testing helps improve marketing performance✔️ Why customer feedback should guide your marketing strategy✔️ The balance between creativity and data in successful marketingAbout Kathie FengKathie Feng is the Founder and Growth Architect of Signal Growth, where she helps entrepreneurs and small to mid-sized businesses build scalable growth using AI-powered systems and proven Fortune 500 frameworks. Connect with Kathie:Website: https://signalgrowth.webflow.io/LinkedIn: https://www.linkedin.com/in/kathiefeng/If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who is ready to grow their business with greater confidence and clarity.Connect with Kendra Corman for more practical marketing strategies and conversations with industry experts who believe progress beats perfection every time. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

How AI Is Compressing Awareness, Consideration and Decision Into One ConversationFor decades, marketing followed a fairly predictable funnel.A prospective client discovered a problem. Searched Google. Read a few articles. Visited several websites. Downloaded a guide. Received a few nurture emails. Checked reviews. Compared firms.Eventually, they scheduled a consultation.AI is beginning to compress that entire journey.Today, a business owner can ask ChatGPT, Gemini, Perplexity or another AI assistant:“I own a construction company doing $4 million a year. My accountant handles my taxes but doesn't do much proactive planning. Am I missing opportunities? What should a proactive advisor do differently? What should that cost? And which firms near me work with businesses like mine?”One conversation can move that prospect through awareness, education, solution research, consideration, comparison and due diligence.The funnel hasn't disappeared psychologically.It's being compressed technologically.And that creates an important new reality for tax and accounting firms:The prospect can now self-nurture.In this episode of The Growth Minded Accountant, Lee Reams II and Rebekah Barton explore how AI is changing the traditional buyer journey, why website traffic may become a less complete measure of marketing success, and why firms increasingly need to think about whether they are understandable, provable and ready when a high-intent prospect appears.The bigger shift is simple:The funnel didn't die. Our control over it did.And the firms that adapt should focus on three things:Be Present. Be Provable. Be Ready.

When revenue feels tight, most practitioners immediately think they need more clients.More marketing. More visibility. More leads. More bookings.But what if that's not actually the problem?What if there are already opportunities coming into your practice — and you're quietly losing revenue before it ever reaches your bank account?In this episode of The Abundant Practitioner, we're looking at the hidden gaps that can exist inside an otherwise healthy practice. They're often small, easy to overlook and don't necessarily look like a “business problem” at all.But multiply them across weeks, months and an entire year and the numbers can be surprisingly significant.In fact, I walk you through one seemingly minor leak that could easily be costing a practice almost $15,000 a year.And that's only one of the seven.This isn't about squeezing more money out of your clients or adding another complicated strategy to your business. It's about looking more closely at what you've already built and asking:Where is the opportunity I'm already creating going to waste?If you've been assuming the answer to slower revenue is “I need more clients”, listen to this episode before you spend another dollar trying to find them.Because sometimes growing your practice isn't about adding more.Sometimes it's about losing less.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

The following article of the Tech industry is: 'The Modern Marketing Funnel: AI, Content and Customer Engagement' by Jovanni Juárez, Business Strategist, Adobe. 

Online visibility has change, and if your practice feels harder to find than it used to, you're not alone.Search behaviour is shifting. AI is changing how people look for health information. Google is becoming more selective about what appears in search, practitioners are experiencing issues with Google Business Profiles, and the content strategies that worked a few years ago aren't necessarily delivering the same results today.In this August edition of The Practitioner Pulse, Cassandra looks at what's changing in online visibility, what she's seeing across practitioner businesses right now, and most importantly, what practitioners can do about it.In this episode:How AI is changing the way potential clients search for health informationWhy Google search isn't disappearing, but search behaviour is becoming more fragmentedWhat practitioners are experiencing with Google Business Profiles and website indexingWhy basic educational content may no longer be enough to get foundHow to create content that answers the questions clients are actually askingWhy experience, perspective and trust are becoming increasingly valuableThe importance of Google reviews and your email databaseWhy relying on one marketing platform leaves your practice vulnerableHow to build a broader marketing ecosystem around your practiceWhat Cassandra would prioritise if building practice visibility right nowThe good news? This shift doesn't mean you need to create more content.It means the quality, usefulness and trustworthiness of what you create matters more.The practitioners who adapt won't necessarily be the ones posting the most. They'll be the ones answering real questions, building genuine relationships and creating a practice that isn't dependent on one platform or algorithm.The Abundant Practitioner brings you practical conversations for practice success, with real-world insights into practitioner marketing, client attraction and building a thriving practice in today's changing market.Looking for personalised support with your practice?A limited number of places are currently available for Momentum Mentoring, my one-to-one mentoring program for practitioners.Over three or six months, we'll take a close look at your practice, identify what's getting in the way of growth, and work together on the strategy, marketing and practical changes that will move your business forward.Find out more about Momentum Mentoring below.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-trust-is-replacing-the-marketing-funnel  What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale.

Podcasting is more than just a content platform—it's one of the most effective ways to build trust, establish authority, and create meaningful relationships that grow your business. In this special session from the She Believed She Could Summit, Cait Howard and Amanda Bennett explore how entrepreneurs can strategically use podcasting to increase visibility, attract ideal clients, and create long-term business growth. Cait shares why successful podcast guesting starts long before you send a pitch. From identifying your signature speaking topics and understanding your ideal audience to building genuine relationships with podcast hosts, she breaks down what actually gets guests booked—and why relevance and authenticity matter more than a perfectly polished media kit. She also explains how to identify complementary podcasts and collaborations that expand your reach while serving the same audience. Amanda introduces a fresh perspective on podcast marketing through her Leadcast Framework—a private podcast strategy designed to nurture leads, build trust, and guide listeners toward becoming paying clients. Instead of relying on traditional lead magnets like PDFs or webinars, she explains how private podcasts create a more personal experience that helps audiences connect with your expertise while moving naturally through your customer journey. Together, Cait and Amanda demonstrate why podcasting isn't simply about creating content—it's about creating conversations that foster connection, credibility, and lasting impact. Whether you're ready to launch your own podcast, become a sought-after guest, or discover innovative ways to market your business, this episode is filled with practical strategies you can begin implementing today. Inside This Episode You'll Learn: Why podcasting builds trust faster than almost any other marketing platform How to identify your signature speaking topics before pitching podcasts The key to finding podcasts that align with your audience and values What podcast hosts actually look for when reviewing guest pitches Why relationships are the foundation of successful podcast marketing How to collaborate with complementary experts to expand your reach The difference between traditional public relations and podcast outreach What private podcasts are and why they're becoming powerful marketing tools How the Leadcast Framework nurtures leads and shortens the customer journey Ways to turn podcast listeners into loyal customers and paying clients Practical strategies for using podcasting to grow your authority and business Connect with Cait Howard: https://www.instagram.com/heycaithoward/?hl=en Connect with Amanda Bennett: https://gotchamama.com/ https://www.instagram.com/gotchamama/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Most founders treat fundraising like a necessary evil — something to endure, survive, and move past so they can get back to building. Jason Fishman, founder and CEO of Digital Niche Agency, has spent a decade proving that's exactly backwards.With over 500 deals under his belt and campaigns that have collectively generated hundreds of millions in revenue and capital raised, Jason breaks down how modern founders are using regulated investment crowdfunding (Reg CF, Reg A+, and Reg D) not just to fill their bank accounts, but to build armies of shareholders, brand advocates, and strategic partners. The real asset isn't the money — it's the 20,000 investors who now want you to win and will tell everyone they know.This episode is a masterclass in treating your capital raise as a full-blown marketing campaign.Key Takeaways4:14 — How Jason discovered fundraising is a marketing exercise. Working at a social gaming company in LA, he created 75 versions of a pitch deck and saw firsthand the inefficiencies — and the upside — of a well-executed raise.7:01 — Why the warm-intro VC mindset is outdated. The traditional approach limits founders to who they know. Reg CF and Reg A+ let you target anyone — including non-accredited investors — and build a shareholder base of tens of thousands.8:48 — The planning principle most founders ignore. If you need funds in a year, start today. Fundraising isn't a sprint — it requires seeding relationships and building infrastructure long before you launch.10:48 — The traffic math behind a successful Reg CF campaign. You need 50,000–100,000 visits to an offering page to generate ~1,000 investments. Understanding digital marketing metrics — not just dollars raised — is the real measure of momentum.14:37 — Reg D vs. Reg CF vs. Reg A+ — how to choose. A clear breakdown of all three exemptions: who can invest, minimum investment levels, filing complexity, timelines, and when each makes sense for your stage.22:05 — How crowdfunding creates negotiating leverage with VCs. A graphene-industry client hit their full $5M Reg CF raise in 43 days — then used that crowd as a "waiting list" to walk away from unfavorable VC terms.23:52 — Which industries work best for community-driven raises. It's not just consumer brands. B2B companies, biotech, modular homes, and AI companies are all succeeding — what matters is a compelling market narrative.28:34 — Storytelling is the real conversion lever. The 3-1-3 method: break your pitch into 3 sentences, compress to 1 sentence, then distill to 3 words. If someone can't repeat your idea at a coffee shop, they won't invest or refer.36:55 — The #1 mistake founders make when marketing a raise. Not starting early enough — and assuming the offering page will do the work. The top 10% of deals get the majority of investments; the bottom 50% do no marketing at all.40:28 — The right vs. wrong way to use AI in your raise marketing. AI slop is rampant. The rule: don't use it unless it's better than human. AI accelerates experts — it doesn't replace them.42:47 — The future of capital formation is large crowds, fast. Prediction markets, digital communities, and A-list endorsements point toward a world where raises fill overnight — whoever builds the audience first wins.Tweetable Quotes"Twenty thousand investors isn't twenty thousand line items on a cap table. It's twenty thousand people who now want you to win — and who will tell everyone they know." — Jason Fishman"The community, the audience, is actually the most valuable part. It is a marketing exercise well beyond the funds raised." — Jason Fishman"If you fail to plan, you plan to fail. Look at fundraising as already accomplished — then figure out the steps to get there." — Jason Fishman"The fewer words used, the better. People need to be able to understand what you do so well that they feel comfortable explaining it to someone else." — Jason Fishman"AI slop is far too prevalent. Don't use it unless it's better than human — for any software, any tool, any AI." — Jason Fishman"If I scroll your offering page and the headlines don't sell me, I'm gone. It could be the most amazing company ever — but the storytelling sold you short." — Jason Fishman"Raise money like you're building a following, not begging for a bailout." — Jeff MainsSaaS Leadership Lessons1. Your investors are your first growth channel — treat them that way. The companies winning with community raises aren't just collecting capital. They're recruiting advocates. Every shareholder is a potential referral source, customer, and word-of-mouth engine. Build your raise strategy like a customer acquisition funnel, not a one-time event.2. Plan your raise 12 months before you need the money. Fundraising has a long cycle — regulatory filings, audience warming, relationship seeding. Founders who wait until they need capital have already lost the game. Start building your investor community before your runway demands it.3. The offering page is your highest-stakes landing page. Optimize it like one. You need 50,000–100,000 visits to generate ~1,000 investments. Apply e-commerce conversion thinking: glance test, bold headlines, social proof above the fold, and clear immediacy (time-limited share prices, investment bonuses). If the headlines don't convert, the product never gets a chance.4. Simplicity isn't dumbing down — it's the highest form of clarity. Use the 3-1-3 method: 3 sentences → 1 sentence → 3 words. If your investor can explain your company at a dinner table, they will. If they can't, they won't invest — and they definitely won't refer anyone. Complexity kills conversion.5. Crowdfunding creates leverage — don't give it away too early. A crowd of investors is a negotiating asset. Founders with a demonstrated ability to raise from retail investors can walk away from unfavorable VC terms and return to the crowd. This only works if you've built the infrastructure before you need the leverage.6. Diversify your capital-raise strategy the same way you diversify your marketing stack. Don't put all your eggs in one basket — not in SEO, not in one broker-dealer, not in one VC relationship. The founders who succeed build multiple traffic sources, multiple audience touchpoints, and multiple investor pipelines working simultaneously. One channel is fragility. Multiple channels are momentum.Guest Resourcesjfishman@digitalnicheagency.comdigitalnicheagency.comhttps://www.linkedin.com/in/jafishman/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

Send us Fan MailBanyak bisnis rajin membuat konten, menjalankan iklan, dan aktif di media sosial. Tapi hasilnya sering tidak maksimal. Kenapa? Karena marketing funnel yang jelas masih sering terabaikan.Di episode terbaru Indonesia Digital Marketing Podcast, Ryan Kristo membahas framework Marketing Made Simple dari Donald Miller yang sederhana tapi ampuh

AI-native B2B buyers finish their evaluation before your sales rep says hello. The funnel is now fiction. Here's what winning companies do instead. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches! Today's episode focuses on strategies for working late mortgage leads, maintaining long-term follow-up, and using technology to stay connected with prospects throughout extended decision-making cycles. Much of the discussion centers on how to approach late mortgage conversations without creating defensiveness, emphasizing value-driven outreach, relationship-building, and positioning yourself as a trusted resource rather than leading with a homeowner's financial challenges. The coaches share practical prospecting approaches, including circle prospecting techniques, home value conversations, and other low-pressure methods for opening meaningful dialogue. The conversation also explores the challenge of staying visible with prospects who initially engage but later become unresponsive, leading to a broader discussion about follow-up systems, drip campaigns, marketing funnels, and digital tools that help agents remain top-of-mind until prospects are ready to act. Throughout the episode, a recurring theme is that consistent communication, patience, and providing genuine value are often more important than any single script or marketing tactic. Ultimately, the discussion reinforces that building trust, staying visible, and creating effective follow-up systems are key to converting leads into long-term opportunities.  Key Takeaways: - How to approach late mortgage leads without creating defensiveness or resistance.  - Why leading with value and curiosity builds more trust than focusing on financial distress.  - Practical prospecting techniques, including circle prospecting and home value conversations.  - The importance of consistent follow-up when prospects become unresponsive or go quiet.  - How marketing funnels, drip campaigns, and digital tools can help keep you top-of-mind.  - Why long-term success comes from combining patience, visibility, and relationship-based communication. To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  #LateMortgageLeads #LeadGeneration #RealEstateProspecting #RelationshipMarketingPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show

This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining independent.Joseph has spent nearly two decades in the music industry, working across artist management, producer and songwriter representation, touring, marketing, and fan development. His roster includes artists, producers, and songwriters spanning multiple genres, and he's become known for his innovative approach to audience building, fan data collection, and sustainable artist growth.Follow Joseph Pepin:https://pepin.works/Instagram: https://www.instagram.com/joe_pepinCheck out Ari's Take:https://aristake.com00:06:14 - Intro & How Goldford Broke Through00:08:56 - Why Most Artists Fail to Keep Their Viral Fans00:12:28 - Understanding the Marketing Funnel for Musicians00:16:09 - Social Media Strategy: Hooks vs. Deep Content00:19:25 - Building a Fanbase Without Chasing Trends00:39:42 - The B-Side Touring Model vs. Ticketmaster00:43:09 - Why Artists Need Emails, Phone Numbers & Fan Data00:47:20 - Goldford's Viral Growth Strategy Revealed00:58:57 - Songwriting Camps, Producers & Building Opportunities01:06:18 - What It Means to Make It in the New Music Business Edited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

Are you still relying on the old marketing funnel—or ready to embrace the chaos of today's “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data matters more than ever, and what it really takes to attract ideal couples in 2026 and beyond.Listen to this new episode for smart strategies on getting visible, understanding your customers, and making your wedding business the destination clients can't resist.Becca Pountney is one of the UK's leading wedding marketing experts, helping venues and wedding professionals attract more bookings through smart, practical marketing strategies. She is the award-winning host of Wedding Pros Who Are Ready to Grow and author of Done is Better Than Perfect.Contact Becca: Instagram: https://www.instagram.com/beccapountney/Website: https://beccapountney.com/Facebook: https://www.facebook.com/beccapountneyLinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033Podcast: https://wedding-pros.captivate.fm/listenBook: https://a.co/d/42Y30LBIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing Funnel — Brand Pillars, Fan Personas, and Voice — and explains why everything else you do in your music career depends on getting this right first. What you'll learn in this episode: Why most artists go straight to content before they have clarity — and why that is exactly backwards. What brand pillars actually are and why they are your silent true north, not something you announce to a room. How to define your fan personas so you stop trying to talk to everyone and start connecting with the right people. Why your voice has nothing to do with your singing voice or production style — and everything to do with how people experience you before they even hear your music. Why vague does not convert and safe does not sell. How clarity creates connection and connection creates income. Why your story is your biggest asset — especially if you are an older artist or an introvert. The anchor lines from this episode: "Your voice is how people recognize you before they even hear your music." "If you sound like everyone, you connect with no one." "People don't buy music. They buy connection." "Clarity creates connection. Connection creates income." Resources mentioned in this episode:  From Buzz to Bond by Ariel Hyatt — available at: https://cyberprmusic.com/music-marketing-and-pr-books/  The Buzz to Bond 7-Week Mastermind — next cohort launches July 13, 2026: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/  Watch the Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2  Get Invited to a Private Mastermind Session: https://cyber-pr.kit.com/1c4914e965

If you're a nutritionist or health coach who's been thinking about running ads or hiring a marketing agency to get more clients, this episode is for you. Listen before you spend a single dollar.NEXT STEPS: 

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

If you want to rapidly scale your business, you need the right marketing funnel. Michelle Weinstein is joined by Charles Leikauf of the Profit Surge Group, a corporate finance professional turned fractional CFO, who explains what it takes to pull off the right marketing strategies to secure the most qualified leads and sell the right outcomes to the right potential buyers. He discusses how to hone your messaging according to your target market and get your paid advertising on the right track. If you have created a firm, but it still feels like a job that you cannot escape, now is the time to create the right systems in place and make a significant shift.

Stop waiting for the phone to ring. In this episode of the Elite Business Advice Podcast, Chris Moore breaks down how to build a marketing funnel you actually own — so you can generate estimates on demand instead of hoping work shows up.You'll learn how to grow your database with the right prospects, what content actually works on social media for painting contractors, how to use email marketing to pre-sell your value, and how to position yourself as the go-to painter in your local community.Whether you're a solo painter or running a crew, this episode gives you a real strategy to grow your painting business — with both long-term results and short-term wins.If you're looking for some more practical advice on how to follow through on what we covered in this episode or looking to take your business to the next level in terms of growth or professionalization, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Episode von Die Coaching-Revolution erklärt Andreas Baulig, welcher Marketing-Funnel wirklich für hochpreisige und erklärungsbedürftige Angebote funktioniert. Du erfährst, warum klassische Funnels und Webinare für viele nicht die beste Wahl sind und weshalb Interessenten vor einer Kaufentscheidung deutlich mehr Vertrauen und persönliche Interaktion brauchen. Andreas zeigt dir, worauf es stattdessen ankommt: ein klar strukturierter Funnel rund um das kostenlose Erstgespräch. Du lernst, warum individuelle Beratung der Schlüssel zu höheren Abschlussquoten ist, wie du Interessenten systematisch qualifizierst und weshalb ein persönliches Gespräch oft der entscheidende Schritt ist, um aus Interessenten zahlende Kunden zu machen. kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

Get AudioBooks for Free Best Self-improvement Motivation Harness the Power of Marketing Funnels – Dan Lok Learn how to build high-converting funnels with insights from Dan Lok. Turn leads into loyal customers and scale fast.

Bani Malhotra, former head of personalization and site experience for Walmart's e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ratings and reviews can influence conversion rates across the funnel.  She also discusses why many teams misdiagnose the cause of revenue leaks, and how behavioral signals increasingly outperform demographic targeting. Bani also discusses the evolving responsibilities of product leaders, including ownership of go-to-market and revenue outcomes, and shares lessons from building AI-native consumer apps where product systems must handle probabilistic outputs, uncertainty, and the balance between automation and user control. Questions addressed in this episode Which product levers most reliably drive revenue in e-commerce? Where do companies actually lose revenue in the funnel? How should teams think about personalization without creating discovery problems? What behavioral signals best predict purchase intent? How is the product leadership role evolving? What changes when building AI-native consumer products? How should teams design systems when AI outputs are probabilistic? Timestamps (0:03) — Bani Malhotra's background and experience leading personalization at Walmart (3:17) — Why revenue growth comes from multiple connected drivers (4:02) — Recommendation systems and the evolution of personalization (5:10) — The impact of ratings and reviews on customer confidence (8:37) — Search behavior as a signal of user intent (13:35) — Diagnosing revenue leaks across the funnel (20:03) — When personalization becomes an echo chamber (27:27) — Why upselling can damage customer trust (32:35) — Behavioral signals versus demographic targeting (37:41) — How the product leadership role has evolved (40:54) — Designing AI-native consumer products (44:44) — Rapid-fire questions and closing Quotes (3:30) “Revenue isn't just working on one level. There are multiple revenue drivers that connect to each other, and when they work together in tandem, it compounds.” (8:48) “When somebody searches, not only are they starting consideration, they are giving you intent.” (13:39) “More often than not I have seen the biggest revenue leaks to be mid-funnel and bottom of the funnel.” Mentioned in this episode Bani on Linkedin

What if you could turn your social media following into a $300/day marketing machine without relying on ads or platform algorithms to pay you? That's exactly what financial educator Brian Feroldi has built at LongTermMindset.co. He started by sharing investing content on Twitter back in 2019 and gradually built a funnel that now generates consistent daily revenue from digital products without a huge team or a big ad budget. Brian is the bestselling author of Why Does the Stock Market Go Up? and has grown audiences of over 650k on Twitter/X and 200k+ on LinkedIn. But the real magic isn't the follower count — it's what he does with the attention once he has it. Tune in to Episode 726 of the Side Hustle Show to learn: how to build a simple content-to-cash funnel that works on autopilot why a $7 tripwire offer is the secret to identifying your best future customers the exact email sequence and webinar strategy Brian uses to sell a $200 course Full Show Notes: The $300/day Marketing Funnel: From Content to Cash Flow New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠Gusto⁠⁠⁠⁠ — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketing teams are building on sand, and the funnel is the reason why. In this episode, we pull apart one of marketing's most sacred frameworks and ask whether it's quietly costing you your best work. Jason is joined by Yiannaki Loizou, Communications Marketing Director at Miratech, for a masterclass in brand-led B2B marketing strategy. Yiannaki brings decades of experience scaling international tech businesses and leading significant rebrands, and he makes a compelling case for why brand is not a luxury in B2B; it is the foundation everything else is built upon. Together, Jason and Yiannaki explore why the marketing funnel was originally a reporting tool for group behaviour, not a prescription for how individual buyers make decisions. They discuss how the pursuit of measurable, repeatable results has slowly eroded the creativity, experimentation, and distinctiveness that make marketing truly effective. From gaming attribution models to underfunding brand, the conversation covers the real costs of funnel worship in the modern B2B environment. The episode also tackles the emotional reality of B2B buying, the concept of H2H (human to human) marketing, and what it actually looks like to advocate for brand investment inside organisations that are laser-focused on pipeline. Key Takeaways ◼️ Why the funnel misleads leadership -- it was designed to report on group behaviour, not predict how individual buyers make decisions, and over-relying on it encourages oversimplification ◼️ How to make the business case for brand -- ask executives what truly drives their own purchasing decisions, and watch the conversation shift from slide decks to honest human reality ◼️ Why B2B buying is never purely rational -- committing millions in tech spend over multiple years is an emotional decision, and brands that build trust and credibility long before the buying window opens will win ◼️ How to position marketing as more than a lead-gen machine -- own the narrative internally, educate stakeholders on what marketing can add beyond pipeline attribution, and resist becoming a pure execution department ◼️ Why starting with brand always pays off -- running demand campaigns without a solid brand foundation means fighting with a permanent handicap; the earlier you invest in brand clarity, the better every campaign performs ◼️ How to drive change without a full reset -- find allies outside of marketing who believe in the brand vision, start with a pilot, and build confidence through small, well-evidenced wins before asking for a wholesale shift in strategy Relevant Links and Resources Connect with Yiannaki Loizou on LinkedIn: https://www.linkedin.com/in/yiannaki-loizouTrainual: https://www.trainual.comVolvo "Epic Split" campaign featuring Jean-Claude Van Damme: search "Volvo Trucks Epic Split" on YouTube What's Next If this episode resonated with you, share it with a B2B marketing leader in your network who is fighting to make the case for brand investment. And if you are ready to turn your own podcast into a genuine pipeline asset, the link below is a great place to start. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

Most advisory marketing doesn't fail because advisors aren't trying—it fails because the funnel breaks in predictable places, leaving great content and good intentions without a clear path to consistent leads. This episode explores the most common "break points" in advisor marketing funnels, as well as what it takes to build a strategy that attracts the right prospects, communicates value quickly, and makes it easy for prospects to take the next step towards becoming a client. Kendra Wright is the owner of Rebel Media Agency, a marketing firm based in Austin, Texas, that helps RIAs establish and execute clear marketing strategies. She joins us today to share the four ways she most often sees advisor marketing funnels break and how advisors can get what she calls "ideal client clarity" without necessarily forcing themselves into a single ultra-narrow niche. We also discuss how firms can choose a marketing channel that fits their client profile, why it's important for advisor content to be "targeted" in order to stand out, and how advisors can better move prospects from content to client.  For show notes and more visit: https://www.kitces.com/478

If you've been putting off building your first sales funnel because you're afraid of doing it wrong, this episode walks you through how to build a sales funnel that actually works without overcomplicating it. I'm sharing the 3 biggest funnel mistakes I see mom entrepreneurs make: creating an overly complicated funnel with too many steps and tech tools, building a funnel without solving a clear problem, and copying hustle-heavy funnel strategies that don't align with your values. You'll learn how to simplify your funnel strategy, clarify your offer before setting up tech, and design a customer journey that fits your customer AND your business goals and priorities. If you want a simple, scalable sales funnel that converts and supports your life as a work-from-home mom, this episode will help you build it the right way from the start!

Send us a textMarketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:Performance has moved upstream (discovery and trust happen before the click) and downstream (ROI is decided after the form fill), leaving most teams measuring the wrong middle.AIO (AI Optimization) means structuring your content so clearly that AI systems can confidently reference your brand as the authoritative source.Micro-communities on Slack, Discord, and Reddit are forming buying decisions before your ads ever appear, making trust earned sideways more valuable than polished campaigns.CRM integration reveals which campaigns drive actual revenue versus those that just look good on platform dashboards, turning emotional optimization into clear decisions.The full buyer journey now looks like: community exposure, AI validation, ad click-to-act (not to learn).Episode Links: Optidge The Digital Marketing MentorThe DM Mentor on InstagramOptidge Case Study LibraryFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode, I talk about why doing more marketing isn't always the answer when growth feels stuck. After years in big-company marketing and building my own business, I've learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing.I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low-risk next steps, and strengthen delivery so your marketing keeps working even when you step back. If your results feel fragile or dependent on nonstop pushing, this conversation will help you build a system that holds.Overwhelmed Entrepreneurs Marketing Strategy PlaybookSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

In this episode, we cover:Why entrepreneurship is harder than most people expectThe hidden cost of “doing nothing” in businessHow AI agents are transforming marketing automationWhy live webinars are making a comebackThe importance of authenticity in an AI-driven worldHow to protect your mindset during brutal business seasonsWhy patience is not optional for long-term successWhat real scalability looks like in the next 1–2 yearsConnect with Jason Wright:Website: https://intentionallyinspirational.com/LinkedIn: https://www.linkedin.com/in/thejasonjwright/Key Questions:(00:52) How did you get to where you are today?(01:50) Who do you serve today?(02:42) How do you get in front of these new people, these people?(03:41) Would you do an evergreen with it off the bat or do that later on?(04:49) Do you do anything on social media?(05:47) What are some common mistakes, for the lack of a better word, that a lot of your clients are doing before or when they start to work with you?(06:56) What do you have to share with us in terms of entrepreneur mindset?(09:00) What are some things that you do to either keep yourself out or to get out of a funk?(10:13) What's the best advice that you have ever received?(11:32) So we had talked a little bit about how the marketing is different in today's age. And do you think it's just solely because of the AI that's coming in?(12:41)  What is some of the best advice you've ever given?(13:29)  What are your big goals in the next year or two?(14:22) What are some automations and systems that actually scale our businesses?(15:46) Is there anything that we haven't talked about today that you wanted to share with us?(16:40) Where can we go to learn more about you and what you do.Jason Wrighthttps://intentionallyinspirational.com/https://www.linkedin.com/in/thejasonjwright/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Get AudioBooks for FreeBest Self-improvement MotivationHarness the Power of a Marketing Funnel | Dan LokDiscover how a powerful marketing funnel attracts leads, boosts conversions, and scales your business. Dan Lok explains proven strategies that work.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making more sales doesn't need to mean struggling to find more new clients all of the time - you can do more with the community, connections, and leads you already have. In this episode we're looking at how you can build wealth within your marketing funnel, and why infusing positive psychology is both essential, and easy to do. My GAME CHANGERS group coaching is open for enrolment for 2026 - DM me GAME CHANGERS on Instagram or complete the application form here:  https://niyc-pidgeon.mykajabi.com/game-changers-application  Connect: Instagram www.instagram.com/niycpidge LinkedIn: www.linkedin.com/in/niycpidgeon

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

Kristina and Maria have sold out launches and built two businesses by selling on Social Media. Even amidst the noise, they know that you can too. In this episode of Community they are walking you through how to develop a value-driven content strategy that brings in real revenue.They'll cover: Why most people are either selling way too much, or not enough.How knowing your audience's behaviors and language leads to better conversions.What kind of content should actually be posted when.The difference between soft and hard selling, and why both matter.How to create a simple and strategic funnel from Instagram to your offers.Ready to sell in a way that feels aligned, and effective?You'll leave this episode feeling empowered to start showing up with confidence, serving your community, and turning your content into conversions.Mentioned in Episode:How to create great pinned postsHigh Vibe WomenBoss Mode RetreatTake Our Social Media QuizJoin the Weekly SnippetVisit doorgurusfranchise.com to learn more about how you can open a new chapter in your business journey!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The traditional marketing funnel assumes buyers move in a straight line—but today's customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It's a clearer, more human approach to marketing that helps you focus on the right things at the right time.We break down the eight trail stages—awareness, consider, compare, evaluate, sell, supersize, serve, and send—and how each one calls for a different message, offer, and action. You'll hear simple ways to diagnose what's not working, create purposeful content for each stage, and track what's actually driving momentum. If your current strategy feels like “just doing more,” this episode gives you a focused path that feels manageable, intentional, and results-driven.Trail to the SaleSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of @yext (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor — @typefaceai Typeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won't make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2026 is closer than you think. Are you ready for what's next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

If you're still duct-taping your business together with seven different tools, you're not running a business — you're running a full-time IT department. In this video, I'll show you exactly how FG Funnels replaced our entire tech stack, saved us hours every week, and helped us scale both my brick-and-mortar and online businesses faster than ever before. You'll see how we use FG Funnels for: ✅ Funnels and landing pages ✅ Email marketing & automations ✅ CRM and pipeline management ✅ Memberships and courses ✅ Appointment scheduling ✅ Reputation management & AI integration Whether you're running a local business, coaching program, or online service, this all-in-one sales and marketing platform can simplify everything and finally give you your time (and sanity) back.

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

In this episode, Gary Takacs and Naren Arulrajah share the 4 proven steps to building a dental marketing funnel that attracts quality new patients and gets them to book—without depending on PPO plans. Discover how to rank higher with SEO, use Google reviews and patient stories to build trust, and train your team to turn calls into appointments. Listen now and start growing your practice with a funnel that actually works!