Podcasts about intrawest

The Storm Skiing Journal and Podcast is a reader-supported publication (and my full-time job). To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber.WhoChris Cushing, Principal of Mountain Planning at SE GroupRecorded onApril 3, 2025About SE GroupFrom the company's website:WE AREMountain planners, landscape architects, environmental analysts, and community and recreation planners. From master planning to conceptual design and permitting, we are your trusted partner in creating exceptional experiences and places.WE BELIEVEThat human and ecological wellbeing forms the foundation for thriving communities.WE EXISTTo enrich people's lives through the power of outdoor recreation.If that doesn't mean anything to you, then this will:Why I interviewed himNature versus nurture: God throws together the recipe, we bake the casserole. A way to explain humans. Sure he's six foot nine, but his mom dropped him into the intensive knitting program at Montessori school 232, so he can't play basketball for s**t. Or identical twins, separated at birth. One grows up as Sir Rutherford Ignacious Beaumont XIV and invents time travel. The other grows up as Buford and is the number seven at Okey-Doke's Quick Oil Change & Cannabis Emporium. The guts matter a lot, but so does the food.This is true of ski areas as well. An earthquake here, a glacier there, maybe a volcanic eruption, and, presto: a non-flat part of the earth on which we may potentially ski. The rest is up to us.It helps if nature was thoughtful enough to add slopes of varying but consistent pitch, a suitable rise from top to bottom, a consistent supply of snow, a flat area at the base, and some sort of natural conduit through which to move people and vehicles. But none of that is strictly necessary. Us humans (nurture), can punch green trails across solid-black fall lines (Jackson Hole), bulldoze a bigger hill (Caberfae), create snow where the clouds decline to (Wintergreen, 2022-23), plant the resort base at the summit (Blue Knob), or send skiers by boat (Eaglecrest).Someone makes all that happen. In North America, that someone is often SE Group, or their competitor, Ecosign. SE Group helps ski areas evolve into even better ski areas. That means helping to plan terrain expansions, lift replacements, snowmaking upgrades, transit connections, parking enhancements, and whatever built environment is under the ski area's control. SE Group is often the machine behind those Forest Service ski area master development plans that I so often spotlight. For example, Vail Mountain:When I talk about Alta consolidating seven slow lifts into four fast lifts; or Little Switzerland carving their mini-kingdom into beginner, parkbrah, and racer domains; or Mount Bachelor boosting its power supply to run more efficiently, this is the sort of thing that SE plots out (I'm not certain if they were involved in any or all of those projects).Analyzing this deliberate crafting of a natural bump into a human playground is the core of what The Storm is. I love, skiing, sure, but specifically lift-served skiing. I'm sure it's great to commune with the raccoons or whatever it is you people do when you discuss “skinning” and “AT setups.” But nature left a few things out. Such as: ski patrol, evacuation sleds, avalanche control, toilet paper, water fountains, firepits, and a place to charge my phone. Oh and chairlifts. And directional signs with trail ratings. And a snack bar.Skiing is torn between competing and contradictory narratives: the misanthropic, which hates crowds and most skiers not deemed sufficiently hardcore; the naturalistic, which mistakes ski resorts with the bucolic experience that is only possible in the backcountry; the preservationist, with its museum-ish aspirations to glasswall the obsolete; the hyperactive, insisting on all fast lifts and groomed runs; the fatalists, who assume inevitable death-of-concept in a warming world.None of these quite gets it. Ski areas are centers of joy and memory and bonhomie and possibility. But they are also (mostly), businesses. They are also parks, designed to appeal to as many skiers as possible. They are centers of organized risk, softened to minimize catastrophic outcomes. They must enlist machine aid to complement natural snowfall and move skiers up those meddlesome but necessary hills. Ski areas are nature, softened and smoothed and labelled by their civilized stewards, until the land is not exactly a representation of either man or God, but a strange and wonderful hybrid of both.What we talked aboutOld-school Cottonwoods vibe; “the Ikon Pass has just changed the industry so dramatically”; how to become a mountain planner for a living; what the mountain-planning vocation looked like in the mid-1980s; the detachable lift arrives; how to consolidate lifts without sacrificing skier experience; when is a lift not OK?; a surface lift resurgence?; how sanctioned glades changed ski areas; the evolution of terrain parks away from mega-features; the importance of terrain parks to small ski areas; reworking trails to reduce skier collisions; the curse of the traverse; making Jackson more approachable; on terrain balance; how megapasses are redistributing skier visits; how to expand a ski area without making traffic worse; ski areas that could evolve into major destinations; and ski area as public park or piece of art.What I got wrong* I blanked on the name of the famous double chair at A-Basin. It is Pallavicini.* I called Crystal Mountain's two-seater served terrain “North Country or whatever” – it is actually called “Northway.”* I said that Deer Valley would become the fourth- or fifth-largest ski resort in the nation once its expansion was finished. It will become the sixth-largest, at 4,926 acres, when the next expansion phase opens for winter 2025-26, and will become the fourth-largest, at 5,726 acres, at full build out.* I estimated Kendall Mountain's current lift-served ski footprint at 200 vertical feet; it is 240 feet.Why now was a good time for this interviewWe have a tendency, particularly in outdoor circles, to lionize the natural and shame the human. Development policy in the United States leans heavily toward “don't,” even in areas already designated for intensive recreation. We mustn't, plea activists: expand the Palisades Tahoe base village; build a gondola up Little Cottonwood Canyon; expand ski terrain contiguous with already-existing ski terrain at Grand Targhee.I understand these impulses, but I believe they are misguided. Intensive but thoughtful, human-scaled development directly within and adjacent to already-disturbed lands is the best way to limit the larger-scale, long-term manmade footprint that chews up vast natural tracts. That is: build 1,000 beds in what is now a bleak parking lot at Palisades Tahoe, and you limit the need for homes to be carved out of surrounding forests, and for hundreds of cars to daytrip into the ski area. Done right, you even create a walkable community of the sort that America conspicuously lacks.To push back against, and gradually change, the Culture of No fueling America's mountain town livability crises, we need exhibits of these sorts of projects actually working. More Whistlers (built from scratch in the 1980s to balance tourism and community) and fewer Aspens (grandfathered into ski town status with a classic street and building grid, but compromised by profiteers before we knew any better). This is the sort of work SE is doing: how do we build a better interface between civilization and nature, so that the former complements, rather than spoils, the latter?All of which is a little tangential to this particular podcast conversation, which focuses mostly on the ski areas themselves. But America's ski centers, established largely in the middle of the last century, are aging with the towns around them. Just about everything, from lifts to lodges to roads to pipes, has reached replacement age. Replacement is a burden, but also an opportunity to create a better version of something. Our ski areas will not only have faster lifts and newer snowguns – they will have fewer lifts and fewer guns that carry more people and make more snow, just as our built footprint, thoughtfully designed, can provide more homes for more people on less space and deliver more skiers with fewer vehicles.In a way, this podcast is almost a canonical Storm conversation. It should, perhaps, have been episode one, as every conversation since has dealt with some version of this question: how do humans sculpt a little piece of nature into a snowy park that we visit for fun? That is not an easy or obvious question to answer, which is why SE Group exists. Much as I admire our rough-and-tumble Dave McCoy-type founders, that improvisational style is trickier to execute in our highly regulated, activist present.And so we rely on artist-architects of the SE sort, who inject the natural with the human without draining what is essential from either. Done well, this crafted experience feels wild. Done poorly – as so much of our legacy built environment has been – and you generate resistance to future development, even if that future development is better. But no one falls in love with a blueprint. Experiencing a ski area as whatever it is you think a ski area should be is something you have to feel. And though there is a sort of magic animating places like Alta and Taos and Mammoth and Mad River Glen and Mount Bohemia, some ineffable thing that bleeds from the earth, these ski areas are also outcomes of a human-driven process, a determination to craft the best version of skiing that could exist for mass human consumption on that shred of the planet.Podcast NotesOn MittersillMittersill, now part of Cannon Mountain, was once a separate ski area. It petered out in the mid-‘80s, then became a sort of Cannon backcountry zone circa 2009. The Mittersill double arrived in 2010, followed by a T-bar in 2016.On chairlift consolidationI mention several ski areas that replaced a bunch of lifts with fewer lifts:The HighlandsIn 2023, Boyne-owned The Highlands wiped out three ancient Riblet triples and replaced them with this glorious bubble six-pack:Here's a before-and-after:Vernon Valley-Great Gorge/Mountain CreekI've called Intrawest's transformation of Vernon Valley-Great Gorge into Mountain Creek “perhaps the largest single-season overhaul of a ski area in the history of lift-served skiing.” Maybe someone can prove me wrong, but just look at this place circa 1989:It looked substantively the same in 1998, when, in a single summer, Intrawest tore out 18 lifts – 15 double chairs, two platters, and a T-bar, plus God knows how many ropetows – and replaced them with two high-speed quads, two fixed-grip quads, and a bucket-style Cabriolet lift that every normal ski area uses as a parking lot transit machine:I discussed this incredible transformation with current Hermitage Club GM Bill Benneyan, who worked at Mountain Creek in 1998, back in 2020:I misspoke on the podcast, saying that Intrawest had pulled out “something like a dozen lifts” and replaced them with “three or four” in 1998.KimberleyBack in the time before social media, Kimberley, British Columbia ran four frontside chairlifts: a high-speed quad, a triple, a double, and a T-bar:Beginning in 2001, the ski area slowly removed everything except the quad. Which was fine until an arsonist set fire to Kimberley's North Star Express in 2021, meaning skiers had no lift-served option to the backside terrain:I discussed this whole strange sequence of events with Andy Cohen, longtime GM of sister resort Fernie, on the podcast last year:On Revelstoke's original masterplanIt is astonishing that Revelstoke serves 3,121 acres with just five lifts: a gondola, two high-speed quads, a fixed quad, and a carpet. Most Midwest ski areas spin three times more lifts for three percent of the terrain.On Priest Creek and Sundown at SteamboatSteamboat, like many ski areas, once ran two parallel fixed-grip lifts on substantively the same line, with the Priest Creek double and the Sundown triple. The Sundown Express quad arrived in 1992, but Steamboat left Priest Creek standing for occasional overflow until 2021. Here's Steamboat circa 1990:Priest Creek is gone, but that entire 1990 lift footprint is nearly unrecognizable. Huge as Steamboat is, every arriving skier squeezes in through a single portal. One of Alterra's first priorities was to completely re-imagine the base area: sliding the existing gondola looker's right; installing an additional 10-person, two-stage gondola right beside it; and moving the carpets and learning center to mid-mountain:On upgrades at A-BasinWe discuss several upgrades at A-Basin, including Lenawee, Beavers, and Pallavicini. Here's the trailmap for context:On moguls on Kachina Peak at TaosYeah I'd say this lift draws some traffic:On the T-bar at Waterville ValleyWaterville Valley opened in 1966. Fifty-two years later, mountain officials finally acknowledged that chairlifts do not work on the mountain's top 400 vertical feet. All it took was a forced 1,585-foot shortening of the resort's base-to-summit high-speed quad just eight years after its 1988 installation and the legacy double chair's continued challenges in wind to say, “yeah maybe we'll just spend 90 percent less to install a lift that's actually appropriate for this terrain.” That was the High Country T-bar, which arrived in 2018. It is insane to look at ‘90s maps of Waterville pre- and post-chop job:On Hyland Hills, MinnesotaWhat an insanely amazing place this is:On Sunrise ParkFrom 1983 to 2017, Sunrise Park, Arizona was home to the most amazing triple chair, a 7,982-foot-long Yan with 352 carriers. Cyclone, as it was known, fell apart at some point and the resort neglected to fix or replace it. A couple of years ago, they re-opened the terrain to lift-served skiing with a low-cost alternative: stringing a ropetow from a green run off the Geronimo lift to where Cyclone used to land.On Woodward Park City and BorealPowdr has really differentiated itself with its Woodward terrain parks, which exist at amazing scale at Copper and Bachelor. The company has essentially turned two of its smaller ski areas – Boreal and Woodward Park City – entirely over to terrain parks.On Killington's tunnelsYou have to zoom in, but you can see them on the looker's right side of the trailmap: Bunny Buster at Great Northern, Great Bear at Great Northern, and Chute at Great Northern.On Jackson Hole traversesJackson is steep. Engineers hacked it so kids like mine could ride there:On expansions at Beaver Creek, Keystone, AspenRecent Colorado expansions have tended to create vast zones tailored to certain levels of skiers:Beaver Creek's McCoy Park is an incredible top-of-the-mountain green zone:Keystone's Bergman Bowl planted a high-speed six-pack to serve 550 acres of high-altitude intermediate terrain:And Aspen – already one of the most challenging mountains in the country – added Hero's – a fierce black-diamond zone off the summit:On Wilbere at SnowbirdWilbere is an example of a chairlift that kept the same name, even as Snowbird upgraded it from a double to a quad and significantly moved the load station and line:On ski terrain growth in AmericaYes, a bunch of ski areas have disappeared since the 1980s, but the raw amount of ski terrain has been increasing steadily over the decades:On White Pine, WyomingCushing referred to White Pine as a “dinky little ski area” with lots of potential. Here's a look at the thousand-footer, which billionaire Joe Ricketts purchased last year:On Deer Valley's expansionYeah, Deer Valley is blowing up:On Schweitzer's growthSchweitzer's transformation has been dramatic: in 1988, the Idaho panhandle resort occupied a large footprint that was served mostly by double chairs:Today: a modern ski area, with four detach quads, a sixer, and two newer triples – only one old chairlift remains:On BC transformationsA number of British Columbia ski areas have transformed from nubbins to majors over the past 30 years:Sun Peaks, then known as Tod Mountain, in 1993Sun Peaks today:Fernie in 1996, pre-upward expansion:Fernie today:Revelstoke, then known as Mount Mackenzie, in 1996:Modern Revy:Kicking Horse, then known as “Whitetooth” in 1994:Kicking Horse today:On Tamarack's expansion potentialTamarack sits mostly on Idaho state land, and would like to expand onto adjacent U.S. Forest Service land. Resort President Scott Turlington discussed these plans in depth with me on the pod a few years back:The mountain's plans have changed since, with a smaller lift footprint:On Central Park as a manmade placeNew York City's fabulous Central Park is another chunk of earth that may strike a visitor as natural, but is in fact a manmade work of art crafted from the wilderness. Per the Central Park Conservancy, which, via a public-private partnership with the city, provides the majority of funds, labor, and logistical support to maintain the sprawling complex:A popular misconception about Central Park is that its 843 acres are the last remaining natural land in Manhattan. While it is a green sanctuary inside a dense, hectic metropolis, this urban park is entirely human-made. It may look like it's naturally occurring, but the flora, landforms, water, and other features of Central Park have not always existed.Every acre of the Park was meticulously designed and built as part of a larger composition—one that its designers conceived as a "single work of art." Together, they created the Park through the practice that would come to be known as "landscape architecture."The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

The Storm Skiing Journal and Podcast is a reader-supported publication (and my full-time job). To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber.WhoJoe Hession, CEO of Snow Partners, which owns Mountain Creek, Big Snow American Dream, SnowCloud, and Terrain Based LearningRecorded onMay 2, 2025About Snow PartnersSnow Partners owns and operates Mountain Creek, New Jersey and Big Snow American Dream, the nation's only indoor ski center. The company also developed SnowCloud resort management software and has rolled out its Terrain Based Learning system at more than 80 ski areas worldwide. They do some other things that I don't really understand (there's a reason that I write about skiing and not particle physics), that you can read about on their website.About Mountain CreekLocated in: Vernon Township, New JerseyClosest neighboring public ski areas: Mount Peter (:24); Big Snow American Dream (:50); Campgaw (:51) Pass affiliations: Snow Triple Play, up to two anytime daysBase elevation: 440 feetSummit elevation: 1,480 feetVertical drop: 1,040 feetSkiable Acres: 167Average annual snowfall: 65 inchesTrail count: 46Lift count: 9 (1 Cabriolet, 2 high-speed quads, 2 fixed-grip quads, 1 triple, 1 double, 2 carpets – view Lift Blog's inventory of Mountain Creek's lift fleet)About Big Snow American DreamLocated in: East Rutherford, New JerseyClosest neighboring public ski areas: Campgaw (:35); Mountain Creek (:50); Mount Peter (:50)Pass affiliations: Snow Triple Play, up to two anytime daysVertical drop: 160 feet Skiable Acres: 4Trail count: 4 (2 green, 1 blue, 1 black)Lift count: 4 (1 quad, 1 poma, 2 carpets - view Lift Blog's of inventory of Big Snow American Dream's lift fleet)Why I interviewed himI read this earlier today:The internet is full of smart people writing beautiful prose about how bad everything is, how it all sucks, how it's embarrassing to like anything, how anything that appears good is, in fact, secretly bad. I find this confusing and tragic, like watching Olympic high-jumpers catapult themselves into a pit of tarantulas.That blurb was one of 28 “slightly rude notes on writing” offered in Adam Mastroianni's Experimental History newsletter. And I thought, “Man this dude must follow #SkiTwitter.” Or Instabook. Of Flexpost. Or whatever. Because online ski content, both short- and long-form, is, while occasionally joyous and evocative, disproportionately geared toward the skiing-is-fucked-and-this-is-why worldview. The passes suck. The traffic sucks. The skiers suck. The prices suck. The parking sucks. The Duopoly sucks. Everyone's a Jerry, chewing up my pow line with their GoPro selfie sticks hoisted high and their Ikon Passes dangling from their zippers. Skiing is corporate and soulless and tourist obsessed and doomed anyway because of climate change. Don't tell me you're having a good time doing this very fun thing. People like you are the reason skiing's soul now shops at Wal-Mart. Go back to Texas and drink a big jug of oil, you Jerry!It's all so… f*****g dumb. U.S. skiing just wrapped its second-best season of attendance. The big passes, while imperfect, are mostly a force for good, supercharging on-hill infrastructure investment, spreading skiers across geographies, stabilizing a once-storm-dependent industry, and lowering the per-day price of skiing for the most avid among us to 1940s levels. Snowmaking has proven an effective bulwark against shifting weather patterns. Lift-served skiing is not a dying pastime, financially or spiritually or ecologically. Yes, modern skiing has problems: expensive food (pack a lunch); mountain-town housing shortages (stop NIMBY-ing everything); traffic (yay car culture); peak-day crowds (don't go then); exploding insurance, labor, utilities, and infrastructure costs (I have no answers). But in most respects, this is a healthy, thriving, constantly evolving industry, and a more competitive one than the Duopoly Bros would admit.Snow Partners proves this. Because what the hell is Snow Partners? It's some company sewn together by a dude who used to park cars at Mountain Creek. Ten years ago this wasn't a thing, and now it's this wacky little conglomerate that owns a bespoke resort tech platform and North America's only snowdome and the impossible, ridiculous Mountain Creek. And they're going to build a bunch more snowdomes that stamp new skiers out by the millions and maybe – I don't know but maybe – become the most important company in the history of lift-served skiing in the process.Could such an outfit possibly have materialized were the industry so corrupted as the Brobot Pundit Bros declare it? Vail is big. Alterra is big. But the two companies combined control just 53 of America's 501 active ski areas. Big ski areas, yes. Big shadows. But neither created: Indy Pass, Power Pass, Woodward Parks, Terrain Based Learning, Mountain Collective, RFID, free skiing for kids, California Mountain Resort Company, or $99 season passes. Neither saved Holiday Mountain or Hatley Pointe or Norway Mountain or Timberline West Virigina from the scrapheap, or transformed a failing Black Mountain into a co-op. Neither has proven they can successfully run a ski area in Indiana (sorry Vail #SickBurn #SellPaoliPeaks #Please).Skiing, at this moment, is a glorious mix of ideas and energy. I realize it makes me uncool to think so, but I signed off on those aspirations the moment I drove the minivan off the Chrysler lot (topped it off with a roofbox, too, Pimp). Anyhow, the entire point of this newsletter is to track down the people propelling change in a sport that most likely predates the written word and ask them why they're doing these novel things to make an already cool and awesome thing even more cool and awesome. And no one, right now, is doing more cool and awesome things in skiing than Snow Partners.**That's not exactly true. Mountain Capital Partners, Alterra, Ikon Pass, Deer Valley, Entabeni Systems, Jon Schaefer, the Perfect Clan, Boyne Resorts, Big Sky, Mt. Bohemia, Powdr, Vail Resorts, Midwest Family Ski Resorts, and a whole bunch more entities/individuals/coalitions are also contributing massively to skiing's rapid-fire rewiring in the maw of the robot takeover digital industrial revolution. But, hey, when you're in the midst of transforming an entire snow-based industry from a headquarters in freaking New Jersey, you get a hyperbolic bump in the file card description.What we talked aboutThe Snow Triple Play; potential partners; “there's this massive piece of the market that's like ‘I don't even understand what you're talking about'” with big day ticket prices and low-priced season passes; why Mountain Creek sells its Triple Play all season long and why the Snow Triple Play won't work that way (at least at first); M.A.X. Pass and why Mountain Creek declined to join successor passes; an argument for Vail, Alterra and other large ski companies to participate on the Snow Triple Play; comparing skiing to hotels, airlines, and Disney World; “the next five years are going to be the most interesting and disruptive time in the ski industry because of technology”; “we don't compete with anybody”; Liftopia's potential, errors, failure, and legacy; skiing on Groupon; considering Breckenridge as an independent ski area; what a “premium” ski area on the Snow Triple Play would be; why megapasses are “selling people a product that will never be used the way it's sold to them”; why people in NYC feel like going to Mountain Creek, an hour over the George Washington Bridge, is “going to Alaska”; why Snow Triple Play will “never” add a fourth day; sticker shock for Big Snow newbs who emerge from the Dome wanting more; SnowCloud and the tech and the guest journey from parking lot to lifts; why Mountain Creek stopped mailing season passes; Bluetooth Low Energy “is certainly the future of passes”; “100 percent we're getting more Big Snows” – but let's justify the $175 million investment first; Big Snow has a “terrible” design; “I don't see why every city shouldn't have a Big Snow” and which markets Snow Partners is talking to; why Mountain Creek didn't get the mega-lift Hession teased on this pod three years ago and when we could see one; “I really believe that the Vernon base of Mountain Creek needs an updated chair”; the impact of automated snowmaking at Mountain Creek; and a huge residential project incoming at Mountain Creek.What I got wrong* I said that Hession wasn't involved in Mountain Creek in the M.A.X. Pass era, but he was an Intrawest employee at the time, and was Mountain Creek's GM until 2012.* I hedged on whether Boyne's Explorer multi-day pass started at two or three days. Skiers can purchase the pass in three- to six-day increments.Why now was a good time for this interviewOkay, so I'll admit that when Snow Partners summarized the Snow Triple Play for me, I wasn't like “Holy crap, three days (total) at up to three different ski areas on a single ski pass? Do you think they have room for another head on Mount Rushmore?” This multi-day pass is a straightforward product that builds off a smart idea (the Mountain Creek Triple Play), that has been a smash hit at the Jersey Snow Jungle since at least 2008. But Snow Triple Play doesn't rank alongside Epic, Ikon, Indy, or Mountain Collective as a seasonlong basher. This is another frequency product in a market already flush with them.So why did I dedicate an entire podcast and two articles (so far) to dissecting this product, which Hession makes pretty clear has no ambitions to grow into some Indy/Ikon/Epic competitor? Because it is the first product to tie Big Snow to the wider ski world. And Big Snow only works if it is step one and there is an obvious step two. Right now, that step two is hard, even in a region ripe with ski areas. The logistics are confounding, the one-off cost hard to justify. Lift tickets, gear rentals, getting your ass to the bump and back, food, maybe a lesson. The Snow Triple Play doesn't solve all of these problems, but it does narrow an impossible choice down to a manageable one by presenting skiers with a go-here-next menu. If Snow Partners can build a compelling (or at least logical) Northeast network and then scale it across the country as the company opens more Big Snows in more cities, then this simple pass could evolve into an effective toolkit for building new skiers.OK, so why not just join Indy or Mountain Collective, or forge some sort of newb-to-novice agreement with Epic or Ikon? That would give Snow Partners the stepladder, without the administrative hassle of owning a ski pass. But that brings us to another roadblock in Ski Revolution 2025: no one wants to share partners. So Hession is trying to flip the narrative. Rather than locking Big Snow into one confederacy or the other, he wants the warring armies to lash their fleets along Snow Partners Pier. Big Snow is just the bullet factory, or the gas station, or the cornfield – the thing that all the armies need but can't supply themselves. You want new skiers? We got ‘em. They're ready. They just need a map to your doorstep. And we're happy to draw you one.Podcast NotesOn the Snow Triple PlayThe basics: three total days, max of two used at any one partner ski area, no blackouts at Big Snow or Mountain Creek, possible blackouts at partner resorts, which are TBD.The pass, which won't be on sale until Labor Day, is fully summarized here:And I speculate on potential partners here:On the M.A.X. PassFor its short, barely noted existence, the M.A.X. Pass was kind of an amazing hack, granting skiers five days each at an impressive blend of regional and destination ski areas:Much of this roster migrated over to Ikon, but in taking their pass' name too literally, the Alterra folks left off some really compelling regional ski areas that could have established a hub-and-spoke network out of the gate. Lutsen and Granite Peak owner Charles Skinner told me on the podcast a few years back that Ikon never offered his ski areas membership (they joined Indy in 2020), cutting out two of the Midwest's best mountains. The omissions of Mountain Creek, Wachusett, and the New York trio of Belleayre, Whiteface, and Gore ceded huge swaths of the dense and monied Northeast to competitors who saw value in smaller, high-end operations that are day-trip magnets for city folks who also want that week at Deer Valley (no other pass signed any of these mountains, but Vail and Indy both assembled better networks of day-drivers and destinations).On my 2022 interview with HessionOn LiftopiaLiftopia's website is still live, but I'm not sure how many ski areas participate in this Expedia-for-lift-tickets. Six years ago, I thought Liftopia was the next bargain evolution of lift-served skiing. I even hosted founder Evan Reece on one of my first 10 podcasts. The whole thing fell apart when Covid hit. An overview here:On various other day-pass productsI covered this in my initial article, but here's how the Snow Triple Play stacks up against other three-day multi-resort products:On Mountain Creek not mailing passesI don't know anything about tech, but I know, from a skier's point of view, when something works well and when it doesn't. Snow Cloud's tech is incredible in at least one customer-facing respect: when you show up at a ski area, a rep standing in a conspicuous place is waiting with an iPhone, with which they scan a QR code on your phone, and presto-magico: they hand you your ski pass. No lines or waiting. One sentimental casualty of this on-site efficiency was the mailed ski pass, an autumn token of coming winter to be plucked gingerly from the mailbox. And this is fine and makes sense, in the same way that tearing down chairlifts constructed of brontosaurus bones and mastodon hides makes sense, but I must admit that I miss these annual mailings in the same way that I miss paper event tickets and ski magazines. My favorite ski mailing ever, in fact, was not Ikon's glossy fold-out complete with a 1,000-piece 3D jigsaw puzzle of the Wild Blue Gondola and name-a-snowflake-after-your-dog kit, but this simple pamphlet dropped into the envelope with my 2018-19 Mountain Creek season pass:Just f*****g beautiful, Man. That hung on my office wall for years. On the CabrioletThis is just such a wackadoodle ski lift:Onetime Mountain Creek owner Intrawest built similar lifts at Winter Park and Tremblant, but as transit lifts from the parking lot. This one at Mountain Creek is the only one that I'm aware of that's used as an open-air gondola. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

The Storm Skiing Journal and Podcast is a reader-supported publication. To receive new posts and to support independent ski journalism, please consider becoming a free or paid subscriber.WhoTrent Poole, Vice President and General Manager of Hunter Mountain, New YorkRecorded onMarch 19, 2025About Hunter MountainClick here for a mountain stats overviewOwned by: Vail ResortsLocated in: Hunter, New YorkYear founded: 1959Pass affiliations:* Epic Pass, Epic Local Pass – unlimited access* Epic Northeast Value Pass – unlimited access with holiday blackouts* Epic Northeast Midweek Pass – unlimited access with holiday and midweek blackouts* Epic Day Pass – All Resorts, 32 Resorts tiersClosest neighboring ski areas: Windham (:16), Belleayre (:35), Plattekill (:49)Base elevation: 1,600 feetSummit elevation: 3,200 feetVertical drop: 1,600 feetSkiable acres: 320Average annual snowfall: 120 inchesTrail count: 67 (25% beginner, 30% intermediate, 45% advanced)Lift count: 13 (3 six-packs, 1 high-speed quad, 2 fixed-grip quads, 1 triple, 2 doubles, 1 platter, 3 carpets)Why I interviewed himSki areas are like political issues. We all feel as though we need to have an opinion on them. This tends to be less a considered position than an adjective. Tariffs are _______. Killington is _______. It's a bullet to shoot when needed. Most of us aren't very good shots.Hunter tends to draw a particularly colorful basket of adjectives: crowded, crazy, frantic, dangerous, icy, frozen, confusing, wild. Hunter, to the weekend visitor, appears to be teetering at all times on the brink of collapse. So many skiers on the lifts, so many skiers in the liftlines, so many skiers on the trails, so many skiers in the parking lots, so many skiers in the lodge pounding shots and pints. Whether Hunter is a ski area with a bar attached or a bar with a ski area attached is debatable. The lodge stretches on and on and up and down in disorienting and disconnected wings, a Winchester Mansion of the mountains, stapled together over eons to foil the alien hordes (New Yorkers). The trails run in a splintered, counterintuitive maze, an impossible puzzle for the uninitiated. Lifts fly all over, 13 total, of all makes and sizes and vintage, but often it feels as though there is only one lift and that lift is the Kaatskill Flyer, an overwhelmed top-to-bottom six-pack that replaced an overwhelmed top-to-bottom high-speed quad on a line that feels as though it would be overwhelmed with a high-speed 85-pack. It is, in other words, exactly the kind of ski area you would expect to find two hours north of a 20-million-person megacity world famous for its blunt, abrasive, and bare-knuckled residents.That description of Hunter is accurate enough, but incomplete. Yes, skiing there can feel like riding a swinging wrecking ball through a tenement building. And I would probably suggest that as a family activity before I would recommend Hunter on, say, MLK Saturday. But Hunter is also a glorious hunk of ski history, a last-man-standing of the once-skiing-flush Catskills, a nature-bending prototype of a ski mountain built in a place that lacks both consistent natural snow and fall lines to ski on. It may be a corporate cog now, but the Hunter hammered into the mountains over nearly six decades was the dream and domain of the Slutsky family, many of whom still work for the ski area. And Hunter, on a midweek, when all those fast lifts are 10 times more capacity than you need, can be a dream. Fast up, fast down. And once you learn the trail network, the place unfolds like a picnic blanket: easy, comfortable, versatile, filled with delicious options (if occasionally covered with ants).There's no one good way to describe Hunter Mountain. It's different every day. All ski areas are different every day, but Hunter is, arguably, more more different along the spectrum of its extremes than just about any other ski area anywhere. You won't get it on your first visit. You will show up on the wrong day, at the wrong time, in the wrong parking lot, and the whole thing will feel like playing lasertag with hyenas. Alien hyenas. Who will for some reason all be wearing Jets jerseys. But if you push through for that second visit, you'll start to get it. Maybe. I promise. And you'll understand why one-adjective Hunter Mountain descriptions are about as useful as the average citizen's take on NATO.What we talked aboutSixty-five years of Hunter; a nice cold winter at last; big snowmaking upgrades; snowmaking on Annapurna and Westway; the Otis and Broadway lift upgrades; Broadway ripple effects on the F and Kaatskill Flyer lifts; supervising the installation of seven new lifts at three Vail Resorts over a two-year period; better liftline management; moving away from lettered lift names; what Otis means for H lift; whether the Hunter East mountaintop Poma could ever spin again; how much of Otis is re-used from the old Broadway lift; ski Ohio; landing at Vail Resorts pre-Epic Pass and watching the pass materialize and grow; taking over for a GM who had worked at Hunter for 44 years; understanding and appreciating Hunter madness; Hunter locals mixed with Vail Resorts; Hunter North and the potential for an additional base area; disappearing trailmap glades; expansion potential; a better ski connection to Hunter East; and Epic Local as Hunter's season pass.Questions I wish I'd askedI'd wanted to ask Poole about the legacy of the Slutzky family, given their founding role at Hunter. We just didn't have time. New York Ski Blog has a nice historical overview.I actually did ask Poole about D lift, the onetime triple-now-double parallel to Kaatskill Flyer, but we cut that segment in edit. A summary: the lift didn't run at all this past season, and Poole told me that, “we're keeping our options open,” when I asked him if D lift was a good candidate to be removed at some near-future point.Why now was a good time for this interviewThe better question is probably why I waited five-and-a-half years to feature the leader of the most prominent ski area in New York City's orbit on the podcast. Hunter was, after all, the first mountain I hit after moving to the city in 2002. But who does and does not appear on the podcast is grounded in timing more than anything. Vail announced its acquisition of Hunter parent company Peak Resorts just a couple of months before I launched The Storm, in 2019. No one, including me, really likes doing podcast interviews during transitions, which can be filled with optimism and energy, but also uncertainty and instability. The Covid asteroid then transformed what should have been a one-year transition period into more like a three-year transition period, which was followed by a leadership change at Hunter.But we're finally here. And, as it turns out, this was a pretty good time to arrive. Part of the perpetual Hunter mess tied back to the problem I alluded to above: the six-pack-Kaatskill-Flyer-as-alpha-lift muted the impact of the lesser contraptions around it. By dropping a second superlift right next door, Vail appears to have finally solved the problem of the Flyer's ever-exploding liftline.That's one part of the story, and the most obvious. But the snowmaking upgrades on key trails signal Hunter's intent to reclaim its trophy as Snow God of the New York Thruway. And the shuffling of lifts on Hunter East reconfigured the ski area's novice terrain into a more logical progression (true green-circle skiers, however, will be better off at nearby Belleayre, where the Lightning Quad serves an incredible pod of long and winding beginner runs).These 2024 improvements build on considerable upgrades from the Peak and Slutzky eras, including the 2018 Hunter North expansion and the massive learning center at Hunter East. If Hunter is to remain a cheap and accessible Epic Pass fishing net to funnel New Yorkers north to Stowe and west to Park City, even as neighboring Windham tilts ever more restrictive and expensive, then Vail is going to have to be creative and aggressive in how the mountain manages all those skiers. These upgrades are a promising start.Why you should ski Hunter MountainThink of a thing that is a version of a familiar thing but hits you like a completely different thing altogether. Like pine trees and palm trees are both trees, but when I first encountered the latter at age 19, they didn't feel like trees at all, but like someone's dream of a tree who'd had one described to them but had never actually seen one. Or horses and dolphins: both animals, right? But one you can ride like a little vehicle, and the other supposedly breathes air but lives beneath the sea plotting our extinction in a secret indecipherable language. Or New York-style pizza versus Domino's, which, as Midwest stock, I prefer, but which my locally born wife can only describe as “not pizza.”This is something like the experience you will have at Hunter Mountain if you show up knowing a good lot about ski areas, but not much about this ski area. Because if I had to make a list of ski areas similar to Hunter, it would include “that Gwar concert I attended at Harpos in Detroit when I was 18” and “a high-tide rescue scene in a lifeguard movie.” And then I would run out of ideas. Because there is no ski area anywhere remotely like Hunter Mountain.I mean that as spectacle, as a way to witness New York City's id manifest into corporeal form. Your Hunter Mountain Bingo card will include “Guy straightlining Racer's Edge with unzipped Starter jacket and backward baseball cap” and “Dude rocking short-sleeves in 15-degree weather.” The vibe is atomic and combustible, slightly intimidating but also riotously fun, like some snowy Woodstock:And then there's the skiing. I have never skied terrain like Hunter's. The trails swoop and dive and wheel around endless curves, as though carved into the Tower of Babel, an amazing amount of terrain slammed into an area that looks and feels constrained, like a bound haybale that, twine cut, explodes across your yard. Trails crisscross and split and dig around blind corners. None of it feels logical, but it all comes together somehow. Before the advent of Google Maps, I could not plot an accurate mental picture of how Hunter East, West, North, and whatever the hell they call the front part sat in relation to one another and formed a coherent single entity.I don't always like being at Hunter. And yet I've skied there more than I've skied just about anywhere. And not just because it's close. It's certainly not cheap, and the road in from the Thruway is a real pain in the ass. But they reliably spin the lifts from November to April, and fast lifts on respectable vert can add up quick. And the upside of crazy? Everyone is welcome.Podcast NotesOn Hunter's lift upgradesHunter orchestrated a massive offseason lift upgrade last year, moving the old Broadway (B) lift over to Hunter East, where the mountain demolished a 1968 Hall Double named “E,” and planted its third six-pack on a longer Broadway line. Check the old lines versus the new ones:On six-packs in New York StateNew York is home to more ski areas than any other state, but only eight of them run high-speed lifts, and only three host six-packs: Holiday Valley has one, Windham, next door to Hunter, has another, and Hunter owns the other three.On five new lifts at Jack Frost Big BoulderPart of Vail Resorts' massive 2022 lift upgrades was to replace eight old chairlifts at Jack Frost and Big Boulder with five modern fixed-grip quads.At Jack Frost, Paradise replaced the E and F doubles; Tobyhanna replaced the B and C triples; and Pocono replaced the E and F doubles:Over at Big Boulder, the Merry Widow I and II double-doubles made way for the Harmony quad. Vail also demolished the parallel Black Forest double, which had not run in a number of years. Blue Heron replaced an area once served by the Little Boulder double and Edelweiss Triple – check the side-by-side with Big Boulder's 2008 trailmap:Standing up so many lifts in such a short time is rare, but we do have other examples:* In 1998, Intrawest tore down up to a dozen legacy lifts and replaced them with five new ones: two high-speed quads, two fixed-grip quads, and the Cabriolet bucket lift (basically a standing gondola). A full discussion on that here.* American Skiing Company installed at least four chairlifts at Sugarbush in the summer of 1995, including the Slide Brook Express, a two-mile-long lift connection between its two mountains. More here.* Powder Mountain installed four chairlifts last summer.* Deer Valley built five chairlifts last summer, including a bubble six-pack, and is constructing eight more lifts this year.On Mad River Mountain, OhioMad River is about as prototypical a Midwest ski area as you can imagine: 300 vertical feet, 144 acres, 36 inches of average annual snowfall, and an amazing (for that size) nine ski lifts shooting all over the place:On Vail Resorts' acquisition timelineHunter is one of 17 U.S. ski areas that Vail purchased as part of its 2019 acquisition of Peak Resorts.On Hunter's 2018 expansionWhen Peak opened the Hunter West expansion for the 2018-19 ski season, a number of new glades appeared on the map:Most of those glades disappeared from the map. Why? We discuss.On Epic Pass accessHunter sits on the same unlimited Epic Local Pass tier as Okemo, Mount Snow, Breckenridge, Keystone, Crested Butte, and Stevens Pass. Here's an Epic Pass overview:You can also ski Hunter on the uber-cheap 32 Resorts version of the Epic Day Pass:The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Stuart Rempel has one of those resumes. If you look at it, you know that he has lived an incredible life, and it all started with a ski bum mentality. Stuart went from pounding nails and skiing winters to running Salomon NA, Olin, K2 Skis, and Whistler. Most people at that level have a few degrees and plenty of suits. That's not Stuart, though. Throughout his career, he made it a priority to be on snow as much as possible, and the beta he gathered from the hill was used to make skiing better.  It's another great business episode with an important person in the hardgoods and resort world, and Stuart's legendary neighbor, Mike Douglas, asks the Inappropriate Questions.   Stuart Rempel Show Notes: 4:00:  His streak, growing up in Kamloops, skiing, working construction to ski, going to the ski show, getting into the biz at the bottom, the traveling RV sample room, Salomon Rep,  the boot launch, and being a subsidiary 20:00:  Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories, or the sugar. 22:00:  Working with French Salomon Team, launching the skis, Olin Skis, sharing technology, Smooth Johnson, K2, Your Mamas a Mountain campaign, internet sales and Intrawest 40:00:   Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research:  Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 42:30:  The early Whistler vibe, using the weather to market the mountain, the energy of Whistler, does Vail change that energy   60:00:  Expensive taste, not making the 2018 Olympic team, bad teammates, not going to his last Olympic because of injury Palmer and Nate Holland  54:00:  Inappropriate Questions with Mike Douglas

This podcast hit paid subscribers' inboxes on Dec. 31. It dropped for free subscribers on Jan. 7. To receive future episodes as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoShaun Sutner, snowsports columnist for the Worcester Telegram & Gazette and Telegram.comRecorded onNovember 25, 2024About Shaun SutnerSutner is a skier, writer, and journalist based in Worcester, Massachusetts. He's written a snowsports column for the Worcester Telegram & Gazette from Thanksgiving to April for the past several decades. You can follow Shaun on social media to stay locked into his work:Read his recent columns:* On Wildcat, Attitash, and Vail Resorts* Everyone needs a bootfitter* Indy Pass is still kicking assWhy I interviewed himJournalism sounds easy. Go there, talk to people, write about it. It's not easy. The quest for truth is like the Hobbit's quest for the ring: long, circuitous, filled with monsters who want to eat you. Some truth is easy: Wachusett has four chairlifts. Beyond the objective, complications arise: Wachusett's decision to replace its summit quad with a six-pack in 2025 is… what, exactly? Visionary, shortsighted, foolish, clever, pedestrian? Does it prioritize passholders or marketing or profit over experience? Is it necessary? Is it wise? Is it prudent? Is it an answer to locals' frustrations or a compounding factor in it?The journalist's job is to machete through this jungle and sculpt a version of reality that all parties will recognize and that none of them will be entirely happy with. Because people are complex and so is the world, and assembling the truth is less like snapping together a thousand-piece puzzle and more like the A-Team examining a trashheap and saying “OK boys, let's build a helicopter.”Sutner is good at this, as may be expected of someone who's spent decades on his beat. He understands that anecdote is not absolute. He knows how to pull together broad narratives (“New England's outdated lift fleet” of the 2010s), and to acknowledge when they change (“New England operators aggressively modernize lifts” in the 2020s). He is empathetic to locals and operators alike, without being deferential to either. He knows that the best stories are 90 percent what the writer leaves out, and 10 percent identifying the essential bits to frame the larger whole. And he lives the beat, aggressively, joyously, immersively.We need more Sutners, but we are probably getting fewer. As journalism figures out what it is in the 21st century, it is deciding that it is less about community-based entities employing beat-specific writers and more about feeding mastheads to private equity funds that drag the carcass down to entrails and then feed them to the hounds. Thousands of American communities now have no local news organization, let alone one with the resources to hire writers solely devoted to something as niche as skiing. Filling the information void is Angry Ski Bro, firing off 50 dozen monthly Facebook posts about Vail's abominable greed being distilled in a broken snowgun at Wildcat.I started The Storm as an antidote to this global complaint box. And I believe that the future of journalism includes writers tapping Substack and similar platforms to freelance the truth. But I still believe that the traditional news organization – meaning physical newspapers that have evolved into digital-analogue hybrids – can find a sustainable business model that tells a community's essential stories. Sutner, and the Worcester Telegram & Gazette, deserve credit for showing us how to do this.What we talked aboutSki South America; how to ski 60 days while working full time; Worcester's legendary Strand's ski shop; Powdr's sale of Killington and Pico and how the new owners can keep from ruining it; how to make Pico more relevant; is this the start of New England ski area deconsolidation?; Smuggs; Black Mountain, New Hampshire's co-op quest; taking stock of New England consolidation; Vail Resorts' New England GM shuffle; New England's chairlift renaissance; what is New England's new most-hated lift?; why New England needs more surface lifts; a new sixer coming to Wachusett; the legacy of Wachusett's David Crowley; why Wachusett works; and what we lose with consolidation.What we got wrongOn whatever that city is calledI probably still can't pronounce “Worcester.” Just congratulate yourself if you can, and keep moving.On South American skiingI said in our conversation that there were “40 or so ski areas” in South America. I've not taken my magnifying glass to the region as I have with Real America, but I made this quick-hitter chart earlier this year that counted just 26 on the continent, all of them in Chile and Argentina:This map on skiresort.info counts 45 South American ski areas, including a sporadically operating area in Bolivia and one indoor and one artificial-turf area in Brazil. Someday I'll do a cross-check with my list, but that day is not today.On which county Killington lives inNeither of us knew which county Killington is in, but he suggested Windham County. The correct answer is Rutland County.On The Man owning our ski centersWhen discussing state-owned ski areas, Sutner didn't remember that New Hampshire owns Cannon and Vail-operated Sunapee, and I didn't remember to remind him.On Black Mountain, New HampshireWe recorded this prior to Black outlining its plans for a transition to co-op ownership. Mountain leadership has since released more details:On Mad River Glen's snowmaking hard stopI noted that Mad River Glen only makes snow up to “2,000-whatever feet.” The actual number, as proclaimed by some past assemblage of the MRG co-op, is 2,200 feet. Though perhaps raising that by a couple hundred feet would have spared them from spending a fat stack to build a double-chair midstation this year.On Vail's GM shuffleWhen we recorded this conversation, Vail-owned Wildcat, Mount Snow, and Crotched had general manager vacancies. The company has since filled all three (click through on the links above).On Sugarloaf's T-barIn our discussion on surface lifts, Sutner references a T-bar to Sugarloaf's summit. The Bateau T-bar does land quite high on the mountain, but it stops short of the summit and snowfields.On Waterville Valley's T-barsWaterville's T-bar game is way ahead of most New England ski areas. Two of them serve lower-mountain race or race-training trails, and one serves the mountain's top 400 vertical feet, replacing the windhold-prone chairlifts that once ran to the summit. While two of the T-bars run parallel to terrain parks, serving them does not appear to be the lifts' direct purpose, as we debated on the podcast.On Vail's high-speed “T-bars”I mixed up my lift types when describing the high-speed surface lifts that Vail runs at its Midwest mountains. They are ropetows, not T-bars. Here they go at Afton Alps, Minnesota:Afton Alps, Minnesota. Video by Stuart Winchester.On Wachusett upgradesSutner noted that Wachusett's coming summit six-pack would be its first big infrastructure upgrade in 20 years, but the mountain installed the 299-vertical-foot Monadnock Express quad in 2011.On Berkshire East's T-Bar ExpressSutner said that last year was Berkshire East's second season running its T-Bar Express high-speed quad, but the lift first spun for the 2023-24 ski season. The current, 2024-25 season is the lift's second.On Sutner's ski daysWe recorded this a while ago, and Sutner had clocked eight ski days before Thanksgiving. As of Dec. 30, he'd hit 21 days, well along to his 60-day goal.Podcast NotesOn Cerro CatedralI'm somewhat obsessed with this 3,773-vertical-foot, 1,500-acre Argentinian monster:On Shaun's Worcester Living articleSutner wrote up his Argentinian ski adventure for Worcester Living magazine. The story starts on page 20.On Powdr's sale of Killington and PicoIn case you missed it:On New England consolidationNew England's 100-ish ski areas are largely independently owned and operated. These 25 are run by an entity that operates at least two ski areas:On Intrawest and American Skiing CompanyIt's impossible to discuss the history of New England ski area consolidation without acknowledging the now-dead Intrawest and American Skiing Company. On Vail's management shuffleI wrote about this recently:I launched The Storm in October 2019, when Vail owned 34 North American ski areas. To the best of my knowledge, just three of those ski areas' general manager-level leaders remain where they were on that date: Vail Mountain VP/COO Beth Howard, Okemo VP/GM Bruce Schmidt, and Boston Mills-Brandywine GM Jake Campbell. Compare this to Boyne, where nine of 10 mountain leaders either remain in their 2019 roles, or have since ascended to them after working at the resort for decades, often replacing legends retiring after long careers. Alterra and Powdr have demonstrated similar stability. Meanwhile, Vail's seven New England Resorts enter this winter with just two mountains – Okemo and Attitash – under the same general manager that ran them in the spring.The Storm publishes year-round, and guarantees 100 articles per year. This is article 90/100 in 2024, and number 590 since launching on Oct. 13, 2019. 2024 will continue until the 100-article threshold is achieved, regardless of what that pesky calendar says. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

In this episode of the addy Podcast, co-founder Stephen Jagger chats with Ross McCredie, a visionary in the real estate industry and the force behind Sutton Group and Cornerstone. From his beginnings at Intrawest to building Sotheby's International Realty Canada, Ross shares his journey of transforming real estate into a transparent, client-first industry. Learn how Sutton Group is redefining the role of realtors into wealth managers and combating financial elder abuse, and discover the cutting-edge tech Cornerstone is bringing to the sector. Learn More: Sutton Group - https://sutton.com/#RossMcCredie #SuttonGroup #CornerstonePlatform #RealEstateTechnology #RealEstateWealthManagement #CanadianRealEstate #RealEstateInvesting #TransparencyInRealEstate #RealEstatePodcast #AddyPodcast #StephenJagger #BlockchainInRealEstate #RealEstateInnovation #PropertyManagement #FiduciaryResponsibility ------ To learn more about addy, become a member, and invest in real estate, visit addyinvest.ca. Download the iOS app: https://apps.apple.com/ca/app/addy/id1595926089 Download Android app: https://play.google.com/store/apps/details?id=com.addyinvest.app&hl=en Follow the addy social channels to keep up with everything that's happening in the addy community: Discord: https://discord.gg/addy TikTok: https://www.tiktok.com/@addyinvest Instagram: https://www.instagram.com/addyinvest/ Twitter: https://www.instagram.com/addyinvest/ Facebook: https://www.facebook.com/addyinvest/ LinkedIn: https://www.linkedin.com/company/addyinvest Disclaimer Purchasing investments made accessible through addy will unless otherwise indicated be conducted by by registered dealers (including, in the case of exempt market products, exempt market dealers), registered or exempt funding portals or directly by issuers of securities. The information provided on addy's website, webinars, blog, emails and accompanying material is for informational purposes only. It does not constitute or form any part of any offer or invitation or other solicitation or recommendation to purchase any securities. It should not be considered financial or professional advice. You should consult with a professional to determine what may be best for your individual needs. Forward-Looking Statements Some information contains certain forward-looking information and forward-looking statements within the meaning of applicable securities legislation (collectively "forward-looking statements"). The use of the words "intention", "will", "may", "can", and similar expressions are intended to identify forward-looking statements. Although addy believes that the expectations reflected in such forward-looking statements and/or information are reasonable, undue reliance should not be placed on forward-looking statements since addy can give no assurance that such expectations will prove to be correct. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Furthermore, the forward-looking statements contained in this news release are made as at the date of this news release and addy does not undertake any obligations to publicly update and/or revise any of the included forward-looking statements, whether as a result of additional information, future events and/or otherwise, except as may be required by applicable securities laws.

This podcast hit paid subscribers' inboxes on Nov. 13. It dropped for free subscribers on Nov. 20. To receive future episodes as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoMatt Jones, President and Chief Operating Officer of Stratton Mountain, VermontRecorded onNovember 11, 2024About Stratton MountainClick here for a mountain stats overviewOwned by: Alterra Mountain Company, which also owns:Located in: Winhall, VermontYear founded: 1962Pass affiliations:* Ikon Pass: Unlimited* Ikon Base Pass: Unlimited, holiday blackoutsClosest neighboring ski areas: Bromley (:18), Magic (:24), Mount Snow (:28), Hermitage Club (:33), Okemo (:40), Brattleboro (:52)Base elevation: 1,872 feetSummit elevation: 3,875 feetVertical drop: 2,003 feetSkiable Acres: 670Average annual snowfall: 180 inchesTrail count: 99 (40% novice, 35% intermediate, 16% advanced, 9% expert)Lift count: 14 (1 ten-passenger gondola, 4 six-packs, 1 high-speed quad, 2 fixed-grip quads, 1 triple, 1 double, 4 carpets – view Lift Blog's inventory of Stratton's lift fleet)Why I interviewed himI don't know for sure how many skier visits Stratton pulls each winter, or where the ski area ranks among New England mountains for busyness. Historical data suggests a floor around 400,000 visits, likely good for fifth in the region, behind Killington, Okemo, Sunday River, and Mount Snow. But the exact numbers don't really matter, because the number of skiers that ski at Stratton each winter is many manys. And the number of skiers who have strong opinions about Stratton is that exact same number.Those numbers make Stratton more important than it should be. This is not the best ski area in Vermont. It's not even Alterra's best ski area in Vermont. Jay, MRG, Killington, Smuggs, Stowe, and sister resort Sugarbush are objectively better mountains than Stratton from a terrain point of view (they also get a lot more snow). But this may be one of the most crucial mountains in Alterra's portfolio, a doorway to the big-money East, a brand name for skiers across the region. Stratton is the only ski area that advertises in the New York City Subway, and has for years.But Stratton's been under a bit of stress. The lift system is aging. The gondola is terrible. Stratton was one of those ski areas that was so far ahead of the modernization curve – the mountain had four six-packs by 2001 – that it's now in the position of having to update all of that expensive stuff all at once. And as meaningful updates have lagged, Stratton's biggest New England competitors are running superlifts up the incline at a historic pace, while Alterra lobs hundreds of millions at its western megaresorts. Locals feel shafted, picketing an absentee landlord that they view as negligent. Meanwhile, the crowds pile up, as unlimited Ikon Pass access has holstered the mountain in hundreds of thousands of skiers' wintertime battle belts.If that all sounds a little dramatic, it only reflects the messages in my inbox. I think Alterra has been cc'd on at least some of those emails, because the company is tossing $20 million at Stratton this season, a sum that Jones tells us is just the beginning of massive long-term investment meant to reinforce the mountain's self-image as a destination on its own.What we talked aboutStratton's $20 million offseason; Act 250 masterplanning versus U.S. Forest Service masterplanning; huge snowmaking upgrades and aspirations; what $8 million gets you in employee housing these days; big upgrades for the Ursa and American Express six-packs; a case for rebuilding lifts rather than doing a tear-down and replace; a Tamarack lift upgrade; when Alterra's investment firehose could shift east; leaving Tahoe for Vermont; what can be done about that gondola?; the Kidderbrook lift; parking; RFID; Ikon Pass access levels; and $200 to ski Stratton.Why I thought that now was a good time for this interviewHow pissed do you think the Punisher was when Disney announced that Ant Man would be the 12th installment in Marvel's cinematic universe? I imagine him seated in his lair, polishing his grenades. “F*****g Ant Man?” He throws a grenade into one of his armored Jeeps, which disintegrates in a supernova of steel parts, tires, and smoke. “Ant Man. Are you f*****g serious with this? I waited through eleven movies. Eleven. Iron Man got three. Thor and Captain f*****g America got two apiece. The Hulk. Two Avengers movies. Something called ‘Guardians of the Galaxy,' about a raccoon and a talking tree that save the goddamn universe or some s**t. And it was my turn, Man. My. Turn. Do these idiots not know that I had three individual comic lines published concurrently in the 1990s? Do they not know that I'm ranked as the ninth-greatest Marvel superhero of all time on this nerd list? Do you know where Ant Man is ranked on that list? Huh? Well, I'll tell you: number 131, behind Rocket Raccoon, U-Go Girl, and Spider Man 2099, whatever the hell any of those are.” The vigilante then loads his rocket launcher and several machine guns into a second armored Jeep, and sets off in search of jaywalkers to murder.Anyway I imagine that's how Stratton felt as it watched the rest of Alterra's cinematic universe release one blockbuster after another. “Oh, OK, so Steamboat not only gets a second gondola, but they get a 600-acre terrain expansion served by their eighth high-speed quad? And it wasn't enough to connect the two sides of Palisades Tahoe with a gondola, but you threw in a brand-new six-pack? And they're tripling the size of Deer Valley. Tripling. 3,700 acres of new terrain and 16 new lifts and a new base village to go with it. That's equal to five-and-a-half Strattons. And Winter Park gets a new six-pack, and Big Bear gets a new six-pack, and Mammoth gets two. Do you have any idea how much these things cost? And I can't even get a gondola that can withstand wind gusts over three miles per hour? Even goddamn Snowshoe – Snowshoe – got a new lift before I did. I didn't even think West Virginia was actually a real place. I swear if these f*****s announce a new June Mountain out-of-base lift before I get my bling, things are gonna get Epic around here.”Well, it's finally Stratton's turn, with $20 million in upgrades inbound. Alterra wasn't exactly mining the depths of locals' dreams to decide where to deploy the cash – snowmaking, employee housing, lift overhauls – and a gondola replacement isn't coming anytime soon, but they're pretty smart investments when you dig into them. Which we do.Questions I wish I'd askedAmong the items that I would have liked to have discussed given more time: the Appalachian Trail's path across the top of Stratton Mountain, Stratton as birthplace of modern snowboarding, and the Stratton Mountain School.What I got wrong* I said that Epic Pass access had remained mostly unchanged for the past decade, which is not quite right. When Vail first added Stowe to the Epic Local Pass for the 2017-18 season, they slotted the resort into the bucket of 10 days shared with Vail, Beaver Creek, and Whistler. At some point, Stowe received its own basket of 10 days, apart from the western resorts.* I said that Sunday River's Jordan eight-pack was wind-resistant “because of the weight.” While that is one factor, the lift's ability to run in high winds relies on a more complex set of anti-sway technology, none of which I really understand, but that Sunday River GM Brian Heon explained on The Storm earlier this year:Why you should ski StrattonA silent skiing demarcation line runs roughly along US 4 through Vermont. Every ski area along or above this route – Killington, Pico, Sugarbush, Mad River Glen, Stowe, Smuggs – lets trails bump up, maintains large glade networks, and generally provides you with balanced, diverse terrain. Everything below that line – Okemo, Bromley, Mount Snow – generally don't do any of these things, or offer them sporadically, and in the most shrunken form possible. There are some exceptions on both sides. Saskadena Six, a bump just north of US 4, operates more like the Southies. Magic, in the south, better mirrors the MRG/Sugarbush model. And then there's Stratton.Good luck finding bumps at Stratton. Maybe you'll stumble onto the remains of a short competition course here or there, but, generally, this is a groom-it-all-every-day kind of ski area. Which would typically make it a token stop on my annual rounds. But Stratton has one great strength that has long made it a quasi-home mountain for me: glades.The glade network is expansive and well-maintained. The lines are interesting and, in places, challenging. You wouldn't know this from the trailmap, which portrays the tree-skiing areas as little islands lodged onto Stratton's hulk. But there are lots of them, and they are plenty long. On a typical pow day, I'll park at Sun Bowl and ski all the glades from Test Pilot over to West Pilot and back. It takes all day and I barely touch a groomer.And the glades are open more often than you'd think. While northern Vermont is the undisputed New England snow king, with everything from Killington north counting 250-plus inches in an average winter, the so-called Golden Triangle of Stratton, Bromley, and Magic sits in a nice little micro-snow-pocket. And Stratton, the skyscraping tallest peak in that region of the state, devours a whole bunch (180 inches on average) to fill in those glades.And if you are Groomer Greg, you're in luck: Stratton has 99 of them. And the grooming is excellent. Just start early, because they get scraped off by the NYC hordes who camp out there every weekend. The obsessive grooming does make this a good family spot, and the long green trail from the top down to the base is one of the best long beginner runs anywhere.Podcast NotesOn Act 250This is the 20th Vermont-focused Storm Skiing Podcast, and I think we've referenced Act 250 in all of them. If you're unfamiliar with this law, it is, according to the official state website:…Vermont's land use and development law, enacted in 1970 at a time when Vermont was undergoing significant development pressure. The law provides a public, quasi-judicial process for reviewing and managing the environmental, social and fiscal consequences of major subdivisions and developments in Vermont. It assures that larger developments complement Vermont's unique landscape, economy and community needs. One of the strengths of Act 250 is the access it provides to neighbors and other interested parties to participate in the development review process. Applicants often work with neighbors, municipalities, state agencies and other interested groups to address concerns raised by a proposed development, resolving issues and mitigating impacts before a permit application is filed.On Stratton's masterplanStratton is currently updating its masterplan. It will retain some elements of this 2013 version. Some elements of this – most notably a new Snow Bowl lift in 2018 – have been completed:One curious element of this masterplan is the proposed lift up the Kidderbrook trail – around 2007, Stratton removed a relatively new (installed 1989) Poma fixed-grip quad from that location. Here it is on the far left-hand side of the 2005 trailmap:On Stratton's ownership historyStratton's history mirrors that of many large New England ski areas: independent founders run the ski area for decades; founders fall into financial peril and need private equity/banking rescue; bank sells to a giant out-of-state conglomerate; which then sells to another giant out-of-state conglomerate; which eventually turns into something else. In Stratton's case, Robert Wright/Frank Snyder -> Moore and Munger -> Japanese company Victoria USA -> Intrawest -> Alterra swallows the carcass of Intrawest. You can read all about it on New England Ski History.Here was Intrawest's roster, if you're curious:On Alterra's building bingeSince its 2018 founding, Alterra has invested aggressively in its properties: a 2.4-mile-long, $65 million gondola connecting Alpine Meadows to the Olympic side of Palisades Tahoe; $200 million in the massive Mahogany Ridge expansion and a three-mile-long gondola at Steamboat; and an untold fortune on Deer Valley's transformation into what will be the fourth-largest ski area in the United States. Plus new lifts all over the place, new snowmaking all over the place, new lodges all over the place. Well, all over the place except for at Stratton, until now.On Boyne and Vail's investments in New EnglandAmplifying Stratton Nation's pain is the fact that Alterra's two big New England competitors – Vail Resorts and Boyne Resorts – have built a combined 16 new lifts in the region over the past five years, including eight-place chairs at Loon and Sunday River (Boyne), and six-packs at Stowe, Okemo, and Mount Snow (Vail). They've also replaced highly problematic legacy chairs at Attitash (Vail) and Pleasant Mountain (Boyne). Boyne has also expanded terrain at Loon, Sunday River, and, most notably – by 400 acres – Sugarloaf. And it's worth noting that independents Waterville Valley and Killington have also dropped new sixers in recent years (Killington will build another next year). Meanwhile, Alterra's first chairlift just landed this summer, at Sugarbush, which is getting a fixed-grip quad to replace the Heaven's Gate triple.On gondola wind holdsJust in case you want to blame windholds on some nefarious corporate meddling, here's a video I took of Kirkwood's Cornice Express spinning in 50-mile-per-hour winds when Jones was running the resort last year. Every lift has its own distinct profile that determines how it manages wind.On shifting Ikon Pass accessWhen Alterra launched the Ikon Pass in 2018, the company limited Base Pass holders to five days at Stratton, with holiday blackouts. Ahead of the 2020-21 season, the company updated Base Pass access to unlimited days with those same holiday blackouts. Alterra and its partners have made several such changes in Ikon's seven years. I've made this nifty chart that tracks them all (if you missed the memo, Solitude just upgraded Ikon Base pass access to eliminate holiday blackouts):On historic Stratton lift ticket pricesAgain, New England Ski History has done a nice job documenting Stratton's year-to-year peak lift ticket rates:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 76/100 in 2024, and number 576 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Joanna Yellowlees-Bound joins Iain for this special episode as we cover her 40-year career in the ski industry, graduating from resort rep to managing director of Erna Low - one of the oldest ski companies in the UK.   Joanna is one of the most experienced professionals in the UK ski industry, with a career that spans the first halcyon days of the ski business in the 80s to our post-Brexit world today, including a key role in the development of Arc 1950. We also discuss her new role working with her husband, Mensun Bound, the marine archaeologist who discovered the wreck of Shackleton's ‘Endurance' under the Antarctic ice. Intersport Ski Hire Discount Code Save money on your ski hire by using the code ‘SKIPODCAST' at intersportrent.com, or simply take this link for your discount to be automatically applied at the checkout.    SHOW NOTES  Currency restrictions applied on foreign holidays (2:30) Club Med beads are back! (3:00) Joanna started working for Erna Low in 1982 (7:00) It was the days of the Telex (12:45) Erna Low's original advert appeared in The Times in 1932 (15:00) Erna Low represented La Plagne in the UK market in the 1980s (21:00) Joanna became MD of the company in 1996 (23:30) The ERM collapse led to large currency losses (24:30) Joanna took over ownership of Erna Low in 2002 (27:00) In 2003, Joanna founded Erna Low Property (27:30) The Arc 1950 project was developed by Intrawest (29:45) In 2023, Joanna sold Erna Low Property to Francois Marchand in a MBO (31:00) 2012 was the 80th anniversary of Erna Low (31:30) Listen to our special podcast episode on Erna Low with Mark Frary (31:45) Take a look at some of Erna Low's vintage film footage (34:30) https://www.youtube.com/watch?v=Y5B02thqhkQ In 2019, Joanna sold Erna Low Travel to NUCO Travel (35:30) Mensun is a marine archaeologist who found the ‘Endurance' in March 2022 (37:30) Look out for ‘Endurance' coming out on Disney+ later this year (39:15) Mensun's book is called ‘The Ship Beneath The Ice' (39:45) Feedback (41:30) I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com  robsmith0179 (IG): “Listened to Episode 217 this morning...I'm now adding St Martin to my visit list!” mattmglx: “I finally got round to clicking 5 stars on Spotify! Thanks for keeping me sane on my commute to work” Pat from Ireland (BMAC): “I really enjoy the podcasts. I mix current episodes with those from your back catalogue. As someone who found skiing in middle age I am completely hooked. Keep up the brilliant work and here's to winter.” If you like the podcast, there are three things you can do to help:    1) Review us on Apple Podcasts or Spotify  2) Subscribe  3) Book your ski hire with Intersport Rent using the code ‘SKIPODCAST' or take this link There are now 230 episodes of The Ski Podcast. There is so much to listen to in our back catalog: just go to theskipodcast.com and search the tags and categories. Our equipment specials are being published on the Skipedia YouTube channel. You can follow me @skipedia and the podcast @theskipodcast

On today's episode, we are joined by Wade Shealy. With 40 years in the sector, Wade Shealy is one of America's top leaders in resort real estate development, marketing and sales. In 2010, in response to a market need to help second homeowners realize more value in their ownership, he founded and launched THIRDHOME, the industry's premier luxury property and travel club.  Wade is recognized as the visionary force behind a series of high-profile real estate development projects. Most notably, the purchase, vision and development of Hampton Island, Georgia, an exemplary coastal community with one of the lowest impacts on the surrounding environment.  Hampton Island, a 4,000-acre private community off the Georgia coast, was cited in Robb Report's “Best of the Best” as one of the top three private communities in North America. Hampton Island became the second home to Jennifer Lopez and Ben Affleck, along with Robert and Lydia Mondavi, among other high-profile residents. The Hampton Island development was featured in numerous publications and won national awards for architecture and design.  Wade graduated from the University of Georgia equipped for his future with far more than an Honors degree. Working for straight commission, 80 hours a week with the Southwestern Company selling bibles and educational books door-to-door, prepared him early on for many years ahead of entrepreneurial leadership.  As a college student, Wade rose through the ranks to become one of the organization's top salespeople, along the way recruiting both the largest student team and the team selling the most volume, in Southwestern's 155-year history. As a District Sales Manager, he was named “District Sales Manager of the Year” for each of his four consecutive years in that role.  In 1984, Wade began working in resort real estate, co-founding The Pinnacle Group in 1986 and growing it into one of the largest and most successful real estate companies on Hilton Head Island and the state of South Carolina.  As Vice President of Intrawest, a premier North American mountain resort and adventure company, Wade directed sales and marketing for 12 different resorts with locations from New England to the Caribbean, successfully closing over $500 million in sales, annually. During his years in resort real estate, he developed and sold more than $3 billion in real estate.  Wade has been featured in national and international publications, most notably the Wall Street Journal and Los Angeles Times. He also enjoys returning to his alma mater, the University of Georgia, as a frequent lecturer at the Business School, as well as to the College of Environment and Design in Landscape Architecture.  Wade was instrumental in the creation of the Land Conservation Program for the State of Georgia and subsequently appointed by the Governor of Georgia, to the State Board of Land Conservation, serving for five years. Under Wade's direction, tens of thousands of acres of pristine land were protected. He was also appointed to the state's Marshland and Wetlands Protection Committee and voted the “Tree Friendly Developer” for the state of Georgia.  Wade lives on a horse farm outside Nashville in Franklin, Tennessee. Besides his horses, Wade also raises bees and chickens. Inspired by his early background in nature preservation, he designed and built a natural swimming pond on his farm, one of the first of its kind in the U.S. Wade has three children, his youngest attends Arizona State University, his daughter lives in Greenville SC and is an entrepreneur with a very successful Medical Spa, and his oldest son is a Professor of Sustainable Civil Engineering at Virginia Tech. To learn more about Third Home, visit https://www.thirdhome.com/ Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more.  Ready to invest in yourself? Book your free session with Annette HERE.  Keep evolving, entrepreneur. We are SO proud of you!  --- Support this podcast: https://podcasters.spotify.com/pod/show/annette-walter/support

Wade Shealy is one of America's top leaders in resort real estate development, marketing and sales. In 2010, in response to a market need to help second homeowners realize more value in their ownership, he founded and launched THIRDHOME, pioneering the only luxury exchange club that includes second homes, residence clubs, resorts, yachts and private islands. As Vice President of Intrawest, a premier North American mountain resort and adventure company, Wade directed sales and marketing for 12 different resorts with locations from New England to the Caribbean, successfully closing over $500 million in sales annually. During his years in resort real estate, he developed and sold more than $3 billion in real estate. Wade is recognized as the visionary force behind a series of high-profile real estate development projects, including the purchase, vision and development of Hampton Island, Georgia, an exemplary coastal community with one of the lowest impacts on the surrounding environment. Wade is deeply proud of his three grown children and the success they are achieving in higher education and entrepreneurship. He lives on a farm in Franklin, Tennessee where he raises horses, chickens and bees. Inspired by his early background in nature preservation, he designed and built a natural swimming pond on his farm, one of the first of its kind in the U.S.

This podcast hit paid subscribers' inboxes on April 18. It dropped for free subscribers on April 25. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoPete Korfiatis, General Manager of Bluewood, WashingtonRecorded onApril 4, 2024About BluewoodClick here for a mountain stats overviewOwned by: Local investorsLocated in: Dayton, WashingtonYear founded: 1980Pass affiliations:* Indy Pass and Indy+ Pass: 2 days, no blackoutsClosest neighboring ski areas: Cottonwood Butte, Idaho, 3 hours eastBase elevation: 4,545 feetSummit elevation: 5,670 feetVertical drop: 1,125 feetSkiable Acres: 355Average annual snowfall: 300 inchesTrail count: 24 (30% difficult, 45% intermediate, 25% easy)Lift count: 4 (2 triples, 2 carpets – view Lift Blog's inventory of Bluewood's lift fleet)Why I interviewed himSomeday, if it's not too late, I'm going to track down the old-timers who snowshoed into the wilderness and figured this all out. The American West is filled with crazy little snow pockets, lesser-known mountain ranges spiraling off the vast plateaus. Much of this land falls under the purview of the United States Forest Service. In the decades immediately before and after World War II, the agency established most of our large western ski areas within its 193 million-acre kingdom. That's a lot of land – approximately the size of Texas – and it's not all snowy. Where there is snow, there's not always roads, nor even the realistic possibility of plowing one through. Where there are roads, there aren't always good exposures or fall lines for skiing.So our ski areas ended up where they are because, mostly, those are the best places nature gave us for skiing. Obviously it snows like hell in the Wasatch and the Tetons and the Sierra Nevadas. Anyone with a covered wagon could have told you that. But the Forest Service's map of its leased ski areas is dotted with strange little outposts popping out of what most of us assume to be The Flats:What to make of Brian Head, floating alone in southern Utah? Or Mt. Lemmon, rising over Tucson? Or Ski Apache and Cloudcroft, sunk near the bottom of New Mexico? Or the ski areas bunched and floating over Los Angeles? Or Antelope Butte, hanging out in the Wyoming Bighorns?Somewhere, in some government filing cabinet 34 floors deep in a Washington, D.C. bunker, are hand-annotated topo maps and notebooks left behind by the bureaucrat-explorers who determined that these map dots were the very best for snowsportskiing. And somewhere, buried where I'll probably never find it, is the story of Bluewood.It's one of our more improbable ski centers. Not because it shouldn't be there, but because most of us can't imagine how it could be. Most Washington and Oregon ski areas line up along the Cascades, stacked south to north along the states' western thirds. The snow smashes into these peaks and then stops. Anyone who's driven east over the passes has encountered the Big Brown Endless on the other side. It's surreal, how fast the high alpine falls away.But as Interstate 90 arcs northeast through this rolling country and toward Spokane, it routes most travelers away from the fecund Umatilla National Forest, one of those unexpected islands of peaks and green floating above our American deserts. Here, in this wilderness just to the west of Walla Walla but far from just about everything else, 300 inches of snow stack up in an average winter. And this is where you will find Bluewood.The Umatilla sprawls over two states and 1.4 million acres, and is home to three ski areas (Anthony Lakes and inactive Spouts Springs, both in Oregon, are the other two). Three map dots in the wilderness, random-looking from above, all the final product of years in the field, of hardy folks pushing ever-deeper into the woods to find The Spot. This is the story of one of them.What we talked aboutGrowing up Wenatchee; “the mountains are an addiction”; THE MACHINE at Mammoth; Back-In-The-Day Syndrome; Mammoth's outsized influence on Alterra Mountain Company; how the Ikon Pass strangely benefited Mammoth; the accidental GM; off the grid; Bluewood and southeast Washington's unique little weather pattern; “everybody that knows Bluewood comes for the trees”; why the Forest Service is selling a bunch of Bluewood's trees; massive expansion potential; when your snowline is 50 feet above your base area and you have no snowmaking; the winter with no snow; Skyline Basin and dreams that never happened; ambitious lift-upgrade plans; summer and “trying to eliminate the six-month revenue drought”; “if you take the North American lifts right now, they're only coming out because they're pieces of crap”; potential future chairlifts; Bluewood's owners and their long-term vision; mountaintop lodging potential; whether night skiing could ever happen; power by biomass; the Indy Pass; Southeast Washington ski culture; free buddy tickets with your season pass; Bluewood's season pass reciprocal program; why Bluewood's lift ticket prices are so low; and the absolute killer expense for small ski areas.Why I thought that now was a good time for this interviewOne of the more useful habits I've developed is attending offseason media events and consumer ski shows, where ski area managers and marketers tend to congregate. The regional gatherings, where mountain booths are stacked side by side like boxes in a cereal aisle, are particularly useful, allowing me to connect with reps from a dozen or more resorts in an hour. Such was the setup at the Snowvana “stoke event” in Portland, Oregon last November, which I attended both to host a panel of ski area general managers and to lay deeper roots in the rabid Pacific Northwest.Two podcasts emerged directly from connections I made that day: my February conversation with Red Mountain CEO Howard Katkov, and this one, with Korfiatis.So that's the easy answer: a lot of these podcasts happen simply because I was finally able to connect with whomever runs the mountain. But there's a certain amount of serendipity at work as well: Bluewood, right now, is on the move.This is a ski area that is slowly emerging from the obscurity I caged it into above. It has big-picture owners, an energetic general manager, a growing nearby population, and megapass membership. True, it also has no snowmaking and outdated, slow chairlifts. But the big, established ski centers to its west are overwhelmed, exhausted, and, with a few exceptions, probably un-expandable. Bluewood could be a big-deal alternative to this mess if they can do what Korfiatis says they want to do.There are a lot of millions standing between vision and reality here. But sometimes crazy s**t happens. And if it goes down at Bluewood, I want to make sure we're sitting right there watching it happen.What I got wrongI said that Mammoth was an independent mountain when Korfiatis arrived there in 2000. This is incorrect. Intrawest owned a majority stake in Mammoth from 1997 to 2006.Why you should ski BluewoodUsually, when casual skiers ask me where they ought to vacation, their wishlist includes someplace that's relatively easy to get to, where they can stay slopeside, where the snow will probably be good [whenever their kids' spring break is], and that is a member of [whatever version of the Epic or Ikon pass they purchased]. I give them a list of places that would not be a surprising list of places to anyone reading this newsletter, always with this qualifier: expect company.I like big destination ski areas. Obviously. I can navigate or navigate around the crowds. And I understand that 24-chairlifts-and-a-sushi-bar is exactly what your contemporary megapass patron is seeking. But if someone were to flip the question around and ask me which ski area characteristics were likely to give them the best ski experience, I'd have a very different answer for them.I'd tell them to seek out a place that's hard to get to, where you find a motel 40 miles away and drive up in the morning. Make it a weekday morning, as far from school breaks as possible. And the further you get from Epkon branding, the farther you'll be from anything resembling a liftline. That's the idea with Bluewood.“Yeah but it's only 1,100 vertical feet.”Yeah but trust me that's plenty when most of your runs are off-piste and you can ski all day without stopping except to ride the lift.“But no one's ever heard of it and they won't be impressed with my Instastory.”You'll live.“But it's not on my Ultimo-Plus Pass.”Lift tickets are like $50. Or $66 on weekends. And it's on the Indy Pass.“But it's such a long drive.”No it isn't. It's just a little bit farther than the busier places that you usually go to. But it's not exactly in Kazakhstan.“Now you're just making things up.”Often, but not that.Podcast NotesOn Bluewood's masterplanHere's the basic map:And the lift inventory wishlist:On Mission Ridge and WenatcheeKorfiatis grew up in Wenatchee, which sits below Mission Ridge. That mountain, coincidentally, is the subject of an already-recorded and soon-to-be-released podcast, but here's the trailmap for this surprisingly large mountain in case you're not familiar with it:On Mission Ridge's expansionAgain, I go deep on this with Mission CEO Josh Jorgensen on our upcoming pod, but here's a look at the ski area's big proposed expansion, which Korfiatis and I discuss a bit on the show:And here's an overhead view:On “The Legend of Dave McCoy”The Dave McCoy that Korfiatis refers to in the pod is the founder of Mammoth Mountain, who passed away in 2020 at the age of 104. Here's a primer/tribute video:Rusty Gregory, who ran Mammoth for decades, talked us through McCoy's legacy in a 2021 Storm Skiing Podcast appearance (18:08):On Kim Clark, Bluewood's last GMIn September 2021, Bluewood GM Kim Clark died suddenly on the mountain of a heart attack. From SAM:Longtime industry leader and Bluewood, Wash., general manager Kim Clark died of an apparent heart attack while working on the mountain Tuesday. He was 65. Clark had been the Bluewood GM since 2014.In a statement sharing the news of Clark's death, Bluewood said, “significant rescue efforts were unsuccessful. Kim passed away doing what he loved, with people he loved, on the mountain he loved.”Clark was an influential leader during his career in the mountain resort industry, much of which was spent at resorts in the Pacific Northwest. He is remembered by his peers as a mentor, a teacher, and a leader with a passion for the industry who cared deeply for the teams he led and the resorts he helped to improve.Prior to becoming GM at Bluewood, Clark led Mt. Ashland, Ore., as its general manager from 2005 to 2014.On the Tri-Cities of WashingtonImagine this: I'm 18 years old and some dude on the lift at Copper Mountain asks me where I'm from. I say “Michigan” and he says “where” and I say, “the Tri-Cities area” and he says “what on earth is that?” And I say “Oh you've never heard of the Tri-Cities?” as though he'd just told me he'd never heard of Paris. And he's like “no, have you ever heard of the Quad Cities?” Which apparently are four cities bunched along the Iowa-Illinois border around Interstate 80 and the Mississippi River.It was my first real-time lesson in hyper-regionalism and how oft-repeated information becomes so ingrained that we assume everyone must share it, like the moon or the wind. The Tri-Cities of Michigan are Bay City, Saginaw, and Midland. But no one who doesn't live there knows this or cares, and so after that chairlift conversation, I started saying that I was from “two hours north of Detroit,” which pretty much every American understands.Anyway imagine my surprise to learn that America had room for a second Tri-Cities, this one in Washington. I asked the robots to tell me about it and this is what they said:The Tri-Cities are three closely linked cities (Kennewick, Pasco, and Richland)[2][3] at the confluence of the Yakima, Snake, and Columbia Rivers in the Columbia Basin of Eastern Washington. The cities border one another, making the Tri-Cities seem like one uninterrupted mid-sized city. The three cities function as the center of the Tri-Cities metropolitan area, which consists of Benton and Franklin counties.[4] The Tri-Cities urban area consists of the city of West Richland, the census-designated places (CDP) of West Pasco, Washington and Finley, as well as the CDP of Burbank, despite the latter being located in Walla Walla County.The official 2016 estimate of the Tri-Cities MSA population is 283,869, a more than 12% increase from 2010. 2016 U.S. MSA estimates show the Tri-Cities population as over 300,000. The combined population of the three principal cities themselves was 220,959 at the 2020 census. As of April 1, 2021, the Washington State Office of Financial Management, Forecasting Division estimates the cities as having a combined population of 224,640.[5]And actually, it turns out that there are tri-cities all over the country. So what the hell do I know? When I moved east to New York in 2002, it took me about five years to figure out what the “Tri-State Area” was. For a long time I thought it must be New York, New Jersey, and Pennsylvania. But it is New York, New Jersey, and Connecticut, from which many people commute into NYC daily to work.On Scot Schmidt For those of you who don't know who “that guy” Scot Schmidt is:On the Greyhawk lift at Sun ValleyKorfiatis refers to the “Greyhawk lift” at Sun Valley as an example of a retiring high-speed quad that is unlikely to have a useful second life. He was referring to this lift, which from 1988 until last year ran parallel to the monster Challenger lift:Last summer, Sun Valley replaced both lifts with one Challenger six-pack with a mid-station, and built a new high-speed quad called Flying Squirrel (which replaced a shorter double chair of the same name that met death-by-fire in 2014):On the number of Washington ski areasWashington, while home to several legendary ski areas, does not have nearly as many as its growing, active population needs. Of the state's 17 active ski areas, five operate only surface lifts, and I'm not even certain whether one of them – Badger Mountain – operated this past ski season. Sitzmark also failed to spin its lift. There are really only nine volume-capable ski areas in the state: 49 Degrees North, Crystal, Mission Ridge, Baker, Mt. Spokane, Stevens Pass, Summit, Alpental, and White Pass. Here's an inventory:The Storm explores the world of lift-served skiing all year long. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 32/100 in 2024, and number 532 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on April 16. It dropped for free subscribers on April 23. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoSteve Paccagnan, President and CEO of Panorama Mountain, British ColumbiaRecorded onMarch 27, 2024About PanoramaClick here for a mountain stats overviewOwned by: Panorama Mountain Village, Inc., a group of local investorsLocated in: Panorama, British Columbia, CanadaYear founded: 1962Pass affiliations:* Ikon Pass: 7 days, no blackouts* Ikon Base Pass: 5 days, holiday blackouts* Mountain Collective: 2 days, no blackouts* Lake Louise Pass: view details hereClosest neighboring ski areas: Fairmont Hot Springs (:45), Kimberley (1:43), Kicking Horse (1:54) – travel times will vary considerably depending upon road conditions and time of yearBase elevation: 3,773 feet/1,150 metersSummit elevation: 8,038 feet/2,450 metersVertical drop: 4,265 feet/1,300 metersSkiable Acres: 2,975Average annual snowfall: 204 inches/520 centimetersTrail count: 135 (30% expert, 20% advanced, 35% intermediate, 15% beginner)Lift count: 10 (1 eight-passenger pulse gondola, 2 high-speed quads, 2 fixed-grip quads, 1 triple, 1 double, 1 platter, 2 carpets – view Lift Blog's inventory of Panorama's lift fleet)Why I interviewed himU.S. America is making a mistake. In skiing, as in so many other arenas, we prioritize status quo protectionism over measured, holistic development that would reorient our built environments around humans, rather than cars, shrinking our overall impact while easing our access to the mountains and permitting more people to enjoy them. Our cluttered and interminable western approach roads, our mountain-town housing shortages, our liftlines backed up to Kansas are all the result of deliberate generational decisions to prioritize cars over transit, open space over dense walkable communities, and blanket wilderness protection over metered development of new public ski areas in regions where the established businesses - and their surrounding infrastructure - are overwhelmed.I write about these things a lot. This pisses some of you off. I'm OK with that. I'm not here to recycle the broken ideas that have made U.S. skiing into the mess that (in some fundamental ways, in certain regions) it is. I'm here to figure out how it can be better. The skiing itself, mind you, tends to be fabulous. It is everything that surrounds the mountains that can spoil the experience: the cost, the hassle, the sprawl. There are better ways to do this, to get people to the mountains and to house them there, both to live and to vacation. We know this because other countries already do a lot of the things that we ought to be doing. And the most culturally similar and geographically cozy one is so close we can touch it.U.S. America and U.S. Americans are ceding North American skiing's future to British Columbia. This is where virtually all of the continent's major resort development has occurred over the past three decades. Why do you suppose so many skiers from Washington State spend so much time at Whistler? Yes, it's the largest resort in North America, with knockout terrain and lots of snow. But Crystal and Stevens Pass and Baker all get plenty of snow and are large enough to give most skiers just about anything they need. What Whistler has that none of them do is an expansive pedestrian base village with an almost infinite number of ski-in, ski-out beds and places to eat, drink, and shop. A dense community in the mountains. That's worth driving four or more hours north for, even if you have to deal with the pain-in-the-ass border slowdowns to get there.This is not an accident, and Whistler is not an outlier. Over the past 30-plus years, the province of British Columbia has deliberately shaped its regulatory environment and developmental policies to encourage and lubricate ski resort evolution and growth. While all-new ski resort developments often stall, one small ski area after another has grown from community bump to major resort over the past several decades. Tiny Mount Mackenzie became titanic Revelstoke, which towers over even mighty Whistler. Backwater Whitetooth blew upward and outward into sprawling, ferocious Kicking Horse. Little Tod Mountain evolved into Sun Peaks, now the second-largest ski area in Canada. While the resort has retained its name over the decades, the transformation of Panorama has been just as thorough and dramatic.Meanwhile, in America, we stagnate. Every proposed terrain expansion or transit alternative or housing development crashes headfirst into a shredder of bureaucratic holdups, lawsuits, and citizen campaigns. There are too many ways to stop things, and too many people whose narrow visions of what the world ought to be blockade the sort of wholesale rethinking of community architecture that would make the mountains more livable and accessible.This has worked for a while. It's still sort of working now. But each year, as the same two companies sell more and more passes to access a relatively stable number of U.S. ski areas, the traffic, liftlines, and cost of visiting these large resorts grows. Locals will find a way, pick their spots. But destination skiers with a menu of big-mountain options will eventually realize that I-70 is not a mandatory obstacle to maneuver on a good ski vacation. They can head north, instead, with the same ski pass they already have, and spend a week at Red or Fernie or Kimberley or Revelstoke or Sun Peaks or Kicking Horse.Or Panorama. Three thousand acres, 4,265 vertical feet, no lines, and no hassle getting there other than summoning the patience to endure long drives down Canadian two-laners. As the U.S. blunders along, Canada kept moving. The story of Panorama shows us how.What we talked aboutA snowmaking blitz; what happened when Panorama joined the Ikon Pass; how Covid savaged the international skier game; Panorama in the ‘80s; Intrawest arrives; a summit lift at last; village-building; reviving Mt. Baldy, B.C.; Mont Ste. Marie and learning French; why Intrawest sold the ski area; modernizing the lift system; busy busy Copper; leaving for Kicking Horse; Resorts of the Canadian Rockies arrives; who owns Panorama; whether the resort will stay independent; potential lift replacements and terrain expansions; could we ever see a lift in Taynton Bowl?; explaining those big sections of the trailmap that are blocked off with purple borders; and whitebark pine conservation.Why I thought that now was a good time for this interviewIt wouldn't be fair to call Panorama a Powder Highway sleeper. The place seems to be doing fine as a business, with plenty of skier traffic to support continuous expansive infrastructure upgrades. But with lower average annual snowfall totals than Revy and Whitewater and Fernie and Red, Panorama does tend to get fewer shout-outs through the media and social media megaphones. It's Northstar to Palisades Tahoe, Keystone to A-Basin, Park City to the Cottonwoods: the less-snowy, less-intense neighbor that collects families in wholesome Build-A-Bear fashion.But Panorama is wrapping up its second full season on the Ikon Pass, and its second winter since Canada finally unlocked its Covid-era borders. What impact, if any, would those two developments have on Panorama's famously uncrowded slopes? Even if Colorad-Bro would never deign to turn his Subaru north, would Kansas Karl or North Dakota Norman load the kids into the minivan for something farther but less annoying?Not yet, it turns out. Or at least, not in great enough numbers to wreck the place. But there is another angle to the Panorama story that intrigues me. Like Copper Mountain, Mountain Creek, and Whistler, Panorama once belonged to Intrawest. Unlike Winter Park, Steamboat, Stratton, and Snowshoe, they did not remain part of the enterprise long enough to live second lives as part of Alterra Mountain Company. But what if they had? Our big-mountain coalitions have somewhat ossified over these past half-dozen years, so that we think of ski areas as Ikon mountains or Epic mountains or Indy mountains or independent mountains. But these rosters, like the composition of sports teams or, increasingly, leagues, can fluctuate wildly over time. I do wonder how Whistler would look under Alterra and Ikon, or what impact Mountain Creek-as-unlimited-Ikon mountain would have had on the megapass market in New York City? We don't really know. But Panorama, as a onetime Intrawest mountain that rejoined the family through the backdoor with Ikon membership, does give us a sort-of in-between case, a kind of What If? episode of skiing.Which would be a fun thought experiment under any circumstances. But how cool to hear about the whole evolution from a guy who saw it all happen first-hand over the course of four decades? Who saw it from all levels and from all angles, who knew the players and who helped push the boulder uphill himself? That's increasingly rare with big mountains, in this era of executive rotations and promotions, to get access to a top leader in possession of institutional knowledge that he himself helped to draft. It was, I'm happy to say, as good as I'd hoped.What I got wrongI said that Panorama was “one of the closest B.C. ski areas to the United States.” This is not quite right. While the ski area is just 100 or so miles from the international border, more than a dozen ski areas sit closer to the U.S., including majors such as Kimberley, Fernie, Whitewater, and Red Mountain.Why you should ski PanoramaLet's acknowledge, first of all, that Panorama has a few things working against it: it's more than twice as far from Calgary airport – most skiers' likely port of entry – than Banff and its trio of excellent ski areas; it's the least powdery major ski resort on the Powder Highway; and while the skiable acreage and vertical drop are impressive, skiers must ride three lifts and a Snowcat to lap much of the best terrain.But even that extra drive still gets you to the bump in under four hours on good roads – hardly an endurance test. Sure, they get more snow in Utah, but have you ever been in Utah on a powder day? Enjoy that first untracked run, because unless you're a local who knows exactly where to go, it will probably be your only one. And lapping multiple lifts is more of a psychological exercise than a practical one when there are few to no liftlines.And dang the views when you get there:There are plenty of large, under-trafficked ski resorts remaining in the United States. But they tend to be hundreds of miles past the middle of nowhere, with 60-year-old chairlifts and little or no snowmaking, and nowhere to sleep other than the back of your van. In BC, you can find the best of America's Big Empties crossed with the modern lift fleets of the sprawling conglomerate-owned pinball machines. And oh by the way you get a hell of a discount off of already low-seeming (compared to the big-mountain U.S.) prices: an American dollar, as of April 16, was worth $1.38 Canadian.Podcast NotesOn IntrawestPanorama, as a former Intrawest-owned resort, could easily have been part of Alterra Mountain Company right now. Instead, it was one of several ski areas sold off in the years before the legacy company stuffed its remainders into the Anti-Vail:On Mont Ste. MarieMont Ste. Marie is one of approximately 45,000 ski areas in Quebec, and the only one, coincidentally, that I've actually skied. Paccagnan happened to be GM when I skied there, in 2002:On Kicking HorseIt's incredible how many U.S. Americans remain unaware of Kicking Horse, which offers what is probably the most ferocious inbounds ski terrain in North America, 4,314 vertical feet of straight down:Well, almost straight down. The bottom bit is fairly tame. That's because Kicking Horse, like many B.C. ski areas, began as a community bump and exploded skyward with an assist from the province. Here's what the ski area, then known as “Whitetooth,” looked like circa 1994:This sort of transformation happens all the time in British Columbia, and is the result of a deliberate, forward-looking development philosophy that has mostly evaporated in the U.S. American West.On the Powder HighwayPanorama lacks the notoriety of its Powder Highway size-peers, mostly because the terrain is overall a bit milder and the volume of natural snow a bit lower than many of the other ski areas. Here's a basic Powder Highway map:And a statistical breakdown:On the Lake Louise PassI already covered this one in my podcast with Red Mountain CEO Howard Katkov a couple months back:Katkov mentions the “Lake Louise Pass,” which Red participates in, along with Castle Mountain and Panorama. He's referring to the Lake Louise Plus Card, which costs $134 Canadian up front. Skiers then get their first, fourth, and seventh days free, and 20 percent off lift tickets for each additional visit. While these sorts of discount cards have been diminished by Epkon domination, versions of them still provide good value across the continent. The Colorado Gems Card, Smugglers' Notch's Bash Badge, and ORDA's frequent skier cards are all solid options for skiers looking to dodge the megapass circus.On Panorama's masterplan:On Mt. Baldy, B.C.Paccagnan helped revitalize a struggling Mt. Baldy, British Columbia, in the 1990s. Here was the ski area's 1991 footprint:And here's what it looks like today – the ski area joined Indy Pass for the 2023-24 ski season:On Panorama's evolutionPanorama, like many B.C. ski areas, has evolved significantly over the past several decades. Here's what the place looked like in 1990, not long after Paccagnan started and before Intrawest bought the place. A true summit lift was still theoretical, Taynton Bowl remained out of bounds, and the upper-mountain lifts were a mix of double chairs and T-bars:By 1995, just two years after Intrawest had purchased the ski area, the company had installed a summit T-bar and opened huge tracts of advanced terrain off the top of the mountain:The summit T ended up being a temporary solution. By 2005, Intrawest had thoroughly modernized the lift system, with a sequence of high-speed quads out of the base transporting skiers to the fixed-grip Summit Quad. Taynton Bowl became part of the marked and managed terrain:On Whitebark Pine certificationA bit of background on Panorama's certification as a “whitebark pine-friendly ski resort” – from East Kootenay News Online Weekly:The Whitebark Pine Ecosystem Foundation of Canada has certified Panorama Mountain Resort as a Whitebark Pine Friendly Ski Area, the first resort in Canada to receive this designation.The certification recognizes the resort's long and continued efforts to support the recovery of whitebark pine within its ski area boundary, a threatened tree species that plays a critical role in the biodiversity of mountain ecosystems. ,,,Found across the subalpine of interior B.C., Alberta and parts of the U.S, this slow growing, five needle pine is an integral part of an ecosystem that many other species depend on for survival. The tree's cones hold some of the most nutritious seeds in the mountains and sustain Grizzly bears and birds, including the Clark's nutcracker which has a unique symbiotic relationship with the tree. The deep and widespread roots of the whitebark pine contribute to the health of watersheds by stabilizing alpine slopes and regulating snowpack run-off.Over the past decade, whitebark pine numbers have fallen dramatically due in large part to a non-native fungal disease known as white pine blister rust that has been infecting and killing the trees at an alarming rate. Since 2012, the whitebark pine has been listed as endangered under the Government of Canada's Species at Risk Act (SARA), and was recently added to the U.S Fish and Wildlife Service's threatened species list.Panorama Mountain Resort has collaborated with the Whitebark Pine Ecosystem Foundation of Canada to facilitate restoration projects including cone collection and tree plantings within the resort's ski area.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 31/100 in 2024, and number 531 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

This podcast hit paid subscribers' inboxes on March 26. It dropped for free subscribers on April 2. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoBrian Heon, General Manager of Sunday River, MaineRecorded onJanuary 30, 2024About Sunday RiverClick here for a mountain stats overviewOwned by: Boyne ResortsLocated in: Newry, MaineYear founded: 1959Pass affiliations:* Ikon Pass: 7 days, no blackouts* Ikon Base Pass: 5 days, holiday blackouts* New England Pass: unlimited access on Gold tierReciprocal partners:* New England Pass holders get equal access to Sunday River, Sugarloaf, and Loon* New England Gold passholders get three days each at Boyne's other seven ski areas: Pleasant Mountain, Maine; Boyne Mountain and The Highlands, Michigan; Big Sky, Montana; Brighton, Utah; Summit at Snoqualmie, Washington; and Cypress, B.C.Closest neighboring ski areas: Mt. Abram (:17); Black Mountain of Maine (:34); Wildcat (:46); Titcomb (1:05); Attitash (1:05); Cranmore (1:11)Base elevation: 800 feetSummit elevation: 3,150 feet (at Oz Peak)Vertical drop: 2,350 feetSkiable Acres: 884 trail acres + 300 acres of gladesAverage annual snowfall: 167 inchesTrail count: 139 (16% expert, 18% advanced, 36% intermediate, 30% beginner)Lift count: 19 (1 eight-pack, 1 six-pack, 1 6/8-passenger chondola, 2 high-speed quads, 5 fixed-grip quads, 4 triples, 1 double, 1 T-bar, 3 carpets – Sunday River also built an additional triple chair on Merrill Hill, which is complete but not yet open; it is scheduled to open for the 2024-25 ski season – view Lift Blog's inventory of Sunday River's lift fleet.)View historic Sunday River trailmaps on skimap.org.Why I interviewed himWhat an interesting time this is in the North American ski industry. It's never been easier or cheaper for avid skiers to sample different mountains, across different regions, within the span of a single season. And, in spite of the sorry shape of the stoke-obsessed ski media, there has never been more raw information readily available about those ski areas, whether that's Lift Blog's exhaustive databases or OpenSnow's snowfall comparisons and histories.What that gives all of us is perspective and context. When I learned to ski in the ‘90s, pre-commercial internet, you could scarcely find a trailmap without visiting a resort's ticket window. Skimap.org now houses more than 10,000 historic trailmaps for North America alone. That means you can understand, without visiting, what a ski area was, how it's evolved, and how it compares to its neighbors.That makes Sunday River's story both easier and harder to tell. Easier because anyone can now see how this monster, seated up there beyond the Ski 93 and North Conway corridors, is worth the drive past all of that to get to this. The ski area is more than twice the size of anything in New Hampshire. But the magical internet can also show skiers just how much snowier it is in Vermont, how much emptier it is at Saddleback, and that my gosh actually it doesn't take so much longer to just fly to Utah.Sunday River, self-aware of its place in the ski ecosystem, has responded by building a better mountain. Boyne has, so far, under-promised and over-delivered on the resort's 2030 plan, which, when launched four years ago, didn't mention either of the two D-Line megalifts that now anchor both ends of the resort. The snowmaking is getting better, even as the mountain grows larger and more complex. The teased Western Reserve expansion would, given Sunday River's reliance on snowmaking, be truly audacious, transforming an already huge ski area into a gigantic one.Cynics will see echoes of ASC's largess, of the expansion frenzy of the 1990s that ended in the company's (though fortunately not the individual ski areas') extinction. But Boyne Resorts is not some upstart. The narrative of ski-consolidation-doesn't-work always overlooks this Michigan-based company, founded by a scrappy fellow named Everett Kircher in 1947 – nearly 80 years ago. Boyne officials assure me that their portfolio-wide infrastructure investment is both considered and sustainable. If you've been to Big Sky in the past couple of years, it's clear what the company is trying to achieve, even if they won't explicitly say it (and I've tried to get them to say it): Boyne Resorts is resetting the standard for the North American ski experience by building the most modern ski resorts on the continent. They're doing what I wish Vail, which continues to disappoint me in the Midwest and Mid-Atlantic, would do: ensuring that, wherever they operate, they are delivering the best possible version of skiing in that region. And while that's a tough draw in the Cottonwoods (with Brighton, stacked, as it is, against the Narnia known as Alta-Snowbird), they're doing it in Michigan, they're doing it in the Rockies (at Big Sky), and they're doing it in New England, where Loon and Sunday River, especially, are transforming at superspeed.What we talked aboutRain, rain, go away; deciding to close down a ski resort; “seven inches of rain and 40-degree temperatures will eat snowpack pretty quick”; how Sunday River patched the resort back in only four days; the story behind the giant igloo at the base of Jordan; is this proof of climate change or proof of ski industry resilience?; one big advantage of resort consolidation; the crazy New England work ethic; going deep on the new Barker 6 lift; why Sunday River changed plans after announcing that the old Jordan high-speed quad would replace Barker; automatic restraint bars; the second Merrill Hill triple and why it won't spin until the 2024-25 ski season; the best part about skiing Merrill Hill; how Jordan 8 has transformed Sunday River; why that lift is so wind-resistant; the mountain's evolving season-opening plan; the potential Western Reserve expansion; potential future lift upgrades; carpet-bombing; 2030 progress beyond the on-snow ski experience; whether the summer bike park could return; the impact of the Ikon Pass on skier visits; Mountain Collective; the New England Pass; and making sure local kids can ski.  Why I thought that now was a good time for this interviewJordan 8. Barker 6. Merrill Hill. A December rainstorm fit to raise Noah's Ark. There is always something happening at Sunday River. Or, to frame it in the appropriate active voice: Sunday River is always doing things.New England, in its ASC/Intrawest late 1980s/1990s/early 2000s frenzy, built and built and built. Sugarbush installed five lifts, including the two-mile-long Slide Brook Express, in a single summer (1995). Killington built two gondolas and two high-speed quads in a three-year span from 1994 to '97. Stratton sprouted two six-packs and two fixed-grip quads in the summer of 2001. And Sunday River, the most earnest manifestation of Les Otten's ego and ambitions, multiplied across the wilderness, a new peak each year it seemed, until a backwater with a skiable footprint roughly equal to modern Black Mountain, New Hampshire had sprawled into a videogame ski kingdom at the chest-thumping pinnacle of Northeast skiing.And then not a lot happened for a really long time. ASC fell apart. Intrawest curdled. Most of the ski area infrastructure investment fled west. Stowe, then owned by AIG, kept building lifts, as did the Muellers (Okemo), and Peak Resorts (at least at Mount Snow and Crotched). One-offs would materialize as strange experiments, like the inexplicable six-pack at Ragged (2001) and the Mid-Burke Express at remote and little-known Burke Mountain (2011). But the region's on-mountain ski infrastructure, so advanced in the 1990s, began to tire out.Then, since 2018 or so, rapid change, propelled by numerous catalysts: the arrival of western megapasses, a Covid adrenaline boost, and, most crucially, two big companies willing to build big-time lifts at big-time ski areas. Vail, since kicking New England's doors open in 2017, has built a half-dozen major lifts, including three six-packs, across four ski areas. And Boyne Resorts, flexing a blueprint they first deployed at western crown jewel Big Sky, has built three D-line bubble lifts, installed two refurbished high-speed quads (with another on the way this summer), unveiled two expansions, and teased at least two more across its four New England ski areas. It doesn't hurt that, despite a tighter regulatory culture in general, there is little Forest Service bureaucracy to fuss with in the East, meaning that (Vermont's Act 250 notwithstanding), it's often easier to replace infrastructure.Which takes us back to Sunday River. Big and bustling, secure in its Ikon Pass membership, “SR,” as the Boyne folks call it, didn't really have to do anything to keep being busy and important. The old lifts would have kept on turning, even if rickety old Barker set the message boards on fire once every two to three weeks. Instead, the place is, through platinum-plated lifts and immense snowmaking upgrades, rapidly evolving into one of the country's most sophisticated ski areas. If that sounds like hyperbole, try riding one of Boyne's D-line bubble lifts. Quick and quiet, smooth as a shooting star, appointed like a high-end cigar lounge, these lifts inspire a sort of giddiness, an awe in the up-the-mountain ride that will reprogram the way you think about your ski day (even if you're too cynical to admit it).But it's not just what Sunday River is building that defines the place – it is also how the girth of the operation, backed by a New England hardiness, has fortified it against the almost constant weather events that make Northeast ski area operation such a suicidal juggling act. The December rainstorm that tore the place into pieces ended up shutting down the mountain for all of four days. Then they were like, “What?” And the lifts were spinning again.What I got wrongOn the old Jordan quadHeon mentioned that the future of the old Jordan high-speed quad was “to be determined.” We recorded this in January, before Pleasant Mountain announced that they would use the bones of Jordan as their new summit lift, replacing a fixed-grip triple chair that was starting to get moldy.On relative sizeI said that Merrill Hill was Sunday River's smallest peak by vertical drop. But the new Merrill Hill lift rises 750 vertical feet, while Little Whitecap sports a 602-foot vertical drop.On the New England PassThe prices I gave for New England Gold Passes ($1,350 early-bird, $1,619 final price), were for the 2023-24 ski season. Since then, 2024-25 passes debuted at $1,389 early-bird ($1,329 renewal), and currently sell for $1,439 ($1,389 renewal).I also said that the New England Pass didn't include Pleasant Mountain access. What I meant was that the pass only provides unlimited access to Sunday River, Sugarloaf, and Loon. But the full pass does in fact include three days at Pleasant Mountain, along with each of Boyne's other six ski areas (Boyne Mountain, The Highlands, Big Sky, Brighton, Summit at Snoqualmie, and Cypress). Skiers can also add on a Pleasant Mountain night pass for $99 for the 2024-25 ski season.We also refer to the Platinum New England Pass, which the company discontinued this year in favor of a kind-of build-your-own-pass structure – skiers can add an Ikon Base Pass onto the Gold Pass for $299 and the Pleasant Mountain night pass for $99.Why you should ski Sunday RiverThe most interesting ski areas, to me, present themselves as an adventure. Wild romps up and over, each new lift opening a new set of trails, which tease yet another chairlift poking over the horizon. Little unexpected pockets carved out from the whole, places to disappear into, not like one ski area but like several, parallel but distinct, the journey seamless but slightly confusing.This is the best way I can describe Sunday River. The trailmap doesn't really capture the scale and complexity of it. It's a good map, accurate enough, but it flattens the perspective and erases the drama, makes the mountain look easy. But almost the first thing that will happen at Sunday River is that you will get lost. The seven side-by-side peaks, so distinct on the map, blend into one another on the ground. Endless forests bisect your path. You can start on Locke and end, almost inexplicably, at the tucked-out-of-sight North Ridge quad. Or take off from the Barker summit and land at the junction of Aurora and the Jordan double, two lifts seemingly planted in raw wilderness that will transport you to two very different worlds. Or you can exit Jordan 8 and find yourself, several miles later, past a condo city and over a sequence of bridges, at the White Cap lodge, wondering where you are and how you got there.It's bizarre and brilliant, like a fully immersive game of Mouse Trap, a wild machine to lose yourself in. While it's smaller and shorter than Sugarloaf, its massive sister resort to the north, Sunday River, with its girth and its multiple base areas, can feel bigger, especially when the whole joint's open. That also means that, if you're not careful, you can spend all day traversing from one lift to the next, going across, rather than down, the fall lines. But ski with purpose and focus – and a map in your pocket – and Sunday River can deliver you one hell of a ski day.Podcast NotesOn Sunday River 2030Boyne is intentionally a little cagey on its 2030 plans, versions of which are in place for Loon, Sugarloaf, Summit at Snoqualmie, Boyne Mountain, The Highlands, and Sunday River. The exact content and commitments of the plans changes quite a bit, so I won't try to outline them here. Elsewhere in the portfolio, Big Sky has a nearly-wrapped 2025 plan. Brighton, entirely on Forest Service land, has a masterplan (which I can't find), but no 2030 commitment. Pleasant Mountain is still relatively new to the company. Cypress is in Canada, so who knows what's going on up there. I'll talk about that with the mountain's GM, Matt Davies, in June.On the December stormHeon and I discuss the December rainstorm that brought up to seven inches of rain to Sunday River and nearby Bethel. That's, like, an incredible amount of water:Heon spoke to local reporters shortly after the resort re-opened.On the AlpinigluSomehow, this party igloo that Sunday River flew a team of Euro-sculptors in to create survived the insane flooding.On Hurricane Irene and self-sufficiency in VermontNew England has a way of shrugging off catastrophic storm damage that is perhaps unequaled on planet Earth. From The New York Times, just a few months after Hurricane Irene blasted the state in 2011:Yet what is truly impressive about the work here is not the amount of damage, or even the size of the big boy toys involved in the repair. Instead, it is that 107 is the last stretch of state road that Vermont has not finished repairing. In the three months since Hurricane Irene, the state repaired and reopened some 500 miles of damaged road, replaced a dozen bridges with temporary structures and repaired about 200 altogether.Vermont's success in repairing roads while keeping the state open for tourism is a story of bold action and high-tech innovation. The state closed many damaged highways to speed repairs and it teamed with Google to create frequently updated maps_ showing which routes were open. Vermont also worked in cooperation with other states, legions of contractors and local citizens.While many Americans have come to wonder whether the nation has lost the ability to fix its ailing infrastructure or do big things, “they haven't been to Vermont,” said Megan Smith, the state's commissioner of tourism and marketing.State roads, which are the routes used most by tourists, are ready for the economically crucial winter skiing season. But Vermont had many of those roads open in time for many of the fall foliage visitors, who pump $332 million into the state's economy each year, largely through small businesses like bed and breakfasts, gift shops and syrup stands. Within a month of the storm, 84 of the 118 closed sections of state roads were reopened, and 28 of the 34 state highway bridges that had been closed were reopened. …How did they get so much done so quickly? Within days after the storm hit on Aug. 28, the state had moved to emergency footing, drawing together agencies to coordinate the construction plans and permits instead of letting communications falter. National Guard units from eight states showed up, along with road crews from the Departments of Transportation from Maine and New Hampshire, and armies of private contractors. The attitude, said Sue Minter, Vermont's deputy secretary of transportation, was, “We'll do the work and we'll figure out how we're paying for it, but we're not waiting.”On Barker 6When Sunday River announced that they would build the Jordan 8 chair in 2021, they planned to move the existing Jordan high-speed quad over to replace the POS Barker detach, a Yan relic from the late ‘80s. Eventually, they changed their minds and pivoted to a sixer for Barker. The old Jordan lift will now replace the summit triple at Pleasant Mountain next year.On Kircher and redistributionWhen Boyne Resorts CEO Stephen Kircher joined me on the podcast in November 2022, he explained the logic behind replacing the Jordan quad with an eight-pack, even though that wasn't a traditionally super busy part of the resort (14:06):On the expansions at Loon and SugarloafSunday River sister resorts Loon and Sugarloaf both opened expansions this ski season. Loon's was a small beginner-focused pod, a 500-vertical-foot add-on served by a carpet-loaded fixed quad that mainly served to unite the resort with a set of massive parking lots on the mountain's west end:Sugarloaf's West Mountain expansion was enormous – the largest in New England in decades. Pretty impressive for what was already the second-largest ski area in the East:On the Mountain Collective in the NortheastHere's the Mountain Collective's current roster:Sunday River would make a lot of sense in there. While the coalition is mostly centered on the West, Stowe and Sugarbush are past members. Each mountain's parent company (Vail and Alterra, respectively), eventually yanked them off the coalition, leaving Sugarloaf as the sole New England mountain (Bromont and La Massif de Charlevoix have since joined as eastern complements). I ask Heon on the podcast whether Sunday River has considered joining the collective.On the Community Access PassWe discuss Sunday River's Community Access Pass, which is:“a season pass scholarship for students that reside and attend school in the MSAD 17, SAD 44, and RSU 10 School Districts. Students grades Pre-K through 12 are eligible to apply. This pass will offer free daily access to the Sunday River slopes, and also comes with a complimentary membership to the Sunday River Ski and Snowboard Club. Students must meet certain economic qualifiers to apply; further details about the criteria are available on the pass application. Students have until November 15 to apply for the program.”Apply here.On Brian's last appearance on the podcastHeon last appeared on the podcast in January 2021:Current Sunday River President Dana Bullen has also been on the pod, way back on episode 13:On Merrill Hill and the new lift locationHere's an approximate location of the new Merrill Hill lift, which is built but not yet operational, and not yet on Sunday River's trailmap:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 21/100 in 2024, and number 521 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

It's the twentieth anniversary of Arc 1950. The resort began as the idea of Canadian resort developer, Intrawest, creator of Mont-Tremblant in Quebec and manager of some 20 other resorts in North America – from Whistler to Mammoth. Music: © Barney & Izzi Hardy 

This podcast hit paid subscribers' inboxes on Jan. 16. It dropped for free subscribers on Jan. 23. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoTroy Nedved, General Manager of Big Sky, MontanaRecorded onJanuary 11, 2024About Big SkyClick here for a mountain stats overviewOwned by: Boyne ResortsLocated in: Big Sky, MontanaYear founded: 1973Pass affiliations:* 7 days, no blackouts on Ikon Pass (reservations required)* 5 days, holiday blackouts on Ikon Base and Ikon Base Plus Pass (reservations required)* 2 days, no blackouts on Mountain Collective (reservations required)Reciprocal partners: Top-tier Big Sky season passes include three days each at Boyne's other nine ski areas: Brighton, Summit at Snoqualmie, Cypress, Boyne Mountain, The Highlands, Loon Mountain, Sunday River, Pleasant Mountain, and Sugarloaf.Closest neighboring ski areas: Yellowstone Club (ski-to connection); Bear Canyon (private ski area for Mount Ellis Academy – 1:20); Bridger Bowl (1:30)Base elevation: 6,800 feet at Madison BaseSummit elevation: 11,166 feetVertical drop: 4,350 feetSkiable Acres: 5,850Average annual snowfall: 400-plus inchesTrail count: 300 (18% expert, 35% advanced, 25% intermediate, 22% beginner)Terrain parks: 6Lift count: 38 (1 75-passenger tram, 1 high-speed eight-pack, 3 high-speed six-packs, 4 high-speed quads, 3 fixed-grip quads, 9 triples, 5 doubles, 3 platters, 1 ropetow, 8 carpet lifts – Big Sky also recently announced a second eight-pack, to replace the Six Shooter six-pack, next year; and a new, two-stage gondola, which will replace the Explorer double chair for the 2025-26 ski season – View Lift Blog's inventory of Big Sky's lift fleet.)View vintage Big Sky trailmaps on skimap.org.Why I interviewed himBig Sky is the closest thing American skiing has to the ever-stacking ski circuses of British Columbia. While most of our western giants labor through Forest Service approvals for every new snowgun and trail sign, BC transforms Revelstoke and Kicking Horse and Sun Peaks into three of the largest ski resorts on the continent in under two decades. These are policy decisions, differences in government and public philosophies of how to use our shared land. And that's fine. U.S. America does everything in the most difficult way possible, and there's no reason to believe that ski resort development would be any different.Except in a few places in the West, it is different. Deer Valley and Park City and Schweitzer sit entirely (or mostly), on private land. New project approvals lie with local entities. Sometimes, locals frustrate ski areas' ambitions, as is the case in Park City, which cannot, at the moment, even execute simple lift replacements. But the absence of a federal overlord is working just fine at Big Sky, where the mountain has evolved from Really Good to Damn Is This Real in less time than it took Aspen to secure approvals for its 153-acre Hero's expansion.Boyne has pulled similar stunts at its similarly situated resorts across the country: Boyne Mountain and The Highlands in Michigan and Sunday River in Maine, each of them transforming in Hollywood montage-scene fashion. Progress has lagged more at Brighton and Alpental, both of which sit at least partly on Forest Service land (though change has been rapid at Loon Mountain in New Hampshire, whose land is a public-private hybrid). But the evolution at Big Sky has been particularly comprehensive. And, because of the ski area's inherent drama and prominence, compelling. It's America's look-what-we-can-do-if-we-can-just-do mountain. The on-mountain product is better for skiers and better for skiing, a modern mountain that eases chokepoints and upgrades facilities and spreads everyone around.Winter Park, seated on Forest Service land, owned by the City of Denver, and operated by Alterra Mountain Company, outlined an ambitious master development plan in 2005 (when Intrawest ran the ski area). Proposed projects included a three-stage gondola connecting the town of Winter Park with the ski area's base village, a massive intermediate-focused expansion onto Vasquez Ridge, and a new mid-mountain beginner area. Nearly 20 years later, none of it exists. Winter Park did execute some upgrades in the meantime, building a bunch of six-packs and adding lift redundancy and access to the high alpine. But the mountain's seven lift upgrades in 19 years are underwhelming compared to the 17 such projects that have remade Big Sky over that same time period. Winter Park has no lack of resources, skier attention, or administrative will, but its plans stall anyway, and it's no mystery why.I write more about Big Sky than I do about other large North American ski resorts because there is more happening at Big Sky than at any other large North American ski resort. That is partly luck and partly institutional momentum and partly a unique historical collision of macroeconomic, cultural, and technological factors that favor construction and evolution of what a ski resort is and can be. And, certainly, U.S. ski resorts build big projects on Forest Service land every single year. But Boyne and Big Sky, operating outside of the rulebooks hemming in their competitors, are getting to the future a hell of a lot faster than anyone else.What we talked aboutYes a second eight-pack is coming to Big Sky; why the resort is replacing the 20-year-old Six Shooter lift; potential future Headwaters lift upgrades; why the resort will replace Six Shooter before adding a second lift out of the Madison base; what will happen to Six Shooter and why it likely won't land elsewhere in Boyne's portfolio; the logic of selling, rather than scrapping, lifts to competitors; adjusting eight-packs for U.S. Americans; automated chairlift safety bars; what happened when the old Ramcharger quad moved to Shedhorn; what's up with the patrol sled marooned in a tree off Shedhorn?; the philosophy of naming lifts; why we won't see the Taco Bell tram anytime soon (or ever); the One & Only gondola; Big Sky's huge fleet of real estate lifts; how the new tram changed Big Sky; metering traffic up the Lone Peak tram; the tram's shift from pay-per-day to pay-per-ride; a double carpet; that new double-blue-square rating on the trailmap; Black Hills skiing at Terry Peak and Deer Mountain; working in Yellowstone; river kayaking culture; revisiting the coming out-of-base gondola; should Swifty have been an eight-pack?; on-mountain employee housing; Big Sky 2025; what does the resort that's already upgraded everything upgrade next?; potential future lift upgrades; and the Ikon Pass.Why I thought that now was a good time for this interviewI didn't plan to record two Big Sky podcasts in two months. I prefer to spread my attention across mountains and across regions and across companies, as most of you know. This podcast was scheduled for early December, after an anticipated Thanksgiving-week tram opening. But then the tram was delayed, and as it happened I was able to attend the grand opening on Dec. 19. I recorded a podcast there, with Nedved and past Storm Skiing Podcast guests Taylor Middleton (Big Sky president) and Stephen Kircher (Boyne Resorts CEO).But Nedved and I kept this conversation on the calendar, pushing it into January. It's a good thing. Because no sooner had Big Sky opened its spectacular new tram than it announced yet another spectacular new lift: a second eight-pack chair, to replace a six-pack that is exactly 21 years old.There's a sort of willful showiness to such projects. Who, in America, can even afford a six-person chairlift, let alone have the resources to tag such a machine for the rubbish bin? And then replace it with a lift so spectacular that its ornamentation exceeds that of your six-year-old Ramcharger eight-seater, still dazzling on the other side of the mountain?When Vail built 18 new lifts in 2022, the projects ended up as all function, no form. They were effective, and well-placed, but the lifts are just lifts. Boyne Resorts, which, while a quarter the size of Vail, has built dozens of new lifts over the past decade, is building more than just people-movers. Its lifts are experiences, housed in ski shrines, buildings festooned in speakers and screens, the carriers descending like coaster trains at Six Flags, bubbles and heaters and sportscar seats and conveyors, a spectacle you might ride even if skiing were not attached at the end.American skiing will always have room for throwbacks and minimalism, just as American cuisine will always have room for Taco Bell and small-town diners. Most Montana ski areas are fixed-grip and funky – Snowbowl and Bridger and Great Divide and Discovery and Lost Trail and Maverick and Turner. Big Sky's opportunity was, at one time, to be a bigger, funkier version of these big, funky ski areas. But its opportunity today is to be the not-Colorado, not-Utah alt destination for skiers seeking comfort sans megacrowds. The mountain is fulfilling that mission, at a speed that is almost impossible to believe. Which is why we keep going back there, over and over again.What I got wrongI said several times that the Six Shooter lift was “only 20 years old.” In fact, Moonlight installed the lift in 2003, making the machine legal drinking age.Why you should ski Big SkyThe approach is part of the experience, always. Some ski areas smash the viewshed with bandoliers of steepshots slicing across the ridge. From miles down the highway you say whoa. Killington or Hunter or Red Lodge. Others hide. Even from the parking lot you see only suggestions of skiing. Caberfae in Michigan is like this, enormous trees mask its runs and its peaks. Mad River Glen erupts skyward but its ragged clandestine trail network resembles nothing else in the East and you wonder where it is. Unfolding, then, as you explore. Even vast Heavenly, from the gondola base, is invisible.Big Sky, alone among American ski areas, inspires awe on the approach. Turn west up 64 from 191 and Lone Peak commands the horizon. This place is not like other places you realize. On the long road up you pass the spiderwebbing trails off the Lone Moose and Thunder Wolf lifts and still that summit towers in the distance. There is a way to get up there and a way to ski down but from below it's all invisible. All you can see is snow and rocks and avy chutes flushed out over millennia.That's the marquee and that's the post: I'm here. But Lone Peak, with its triple black diamonds and sign-in sheets and muscled exposure, is not for mortal hot laps. Go up, yes. Ski down, yes. But then explore. Because staple Keystone to Breck and you have roughly one Big Sky.Humans cluster. Even in vast spaces. Or perhaps especially so. The cut trails below Ramcharger and Swifty swarm like train stations. But break away from the salmon run, into the trees or the bowl or the gnarled runs below the liftlines, and emerge into a different world. Everywhere, empty lifts, empty glades, endless crags and crannies. Greens and blues that roll for miles. Beyond every chairlift, another chairlift. Stacked like bonus levels are what feel like mini ski areas existing for you alone. An empty endless. A skiing fantasyland.Podcast NotesOn Uncle Dan's CookiesFear not: this little shack seated beside the Six Shooter lift is not going anywhere:On Moonlight Basin and Spanish PeaksLike the largest (Park City) and second-largest (Palisades Tahoe) ski areas in America, Big Sky is the stapled-together remains of several former operations. Unlike those two giants, which connected two distinct ski areas with gondolas (Park City and Canyons; Squaw Valley and Alpine Meadows), seamless ski connections existed between the former Spanish Peaks terrain, on the ski area's far southern end, and the former Moonlight Basin, on the northern end. The circa 2010 trailmaps called out access points between each of the bookend resorts and Big Sky, which you could ski with upgraded lift tickets:Big Sky purchased the properties in 2013, a few years after this happened (per the Bozeman Daily Chronicle):Moonlight Basin, meanwhile, got into trouble after borrowing $100 million from Lehman Brothers in September 2007, with the 7,800-acre resort, its ski lifts, condos, spa and a Jack Nicklaus-designed golf course put up as collateral, according to foreclosure records filed in Madison County.That loan came due in September 2008, according to the papers filed by Lehman, and Moonlight defaulted. Lehman itself went bankrupt in September 2008 and blamed its troubles on a collapse in the real estate market that left it upside down.An outfit called Crossharbor Capital Partners, which purchased and still owns the neighboring Yellowstone Club, eventually joined forces with Big Sky to buy Moonlight and Spanish Peaks (Crossharbor is no longer a partner). Now, just imagine tacking the 2,900-acre Yellowstone Club onto Big Sky's current footprint (which you can in fact do if you're a Yellowstone Club member):On the sled chilling in the tree off ShedhornYes, there's a patrol sled lodged in a tree off the Shedhorn high-speed quad. Here's a pic I snagged from the lift last spring:Explore Big Sky last year recounted the avalanche that deposited the sled there:“In Big Sky and around Montana, ['96 and '97] has never been topped in terms of snowfall,” [veteran Big Sky ski patroller Mike] Buotte said. Unfortunately, a “killer ice layer on the bottom of the snowpack” caused problems in the tram's second season. On Christmas Day, 1996, a patroller died in an explosive accident near the summit of Lone Mountain. Buotte says it was traumatic for the entire team.The next morning, patrol triggered a “wall-to-wall” avalanche across Lenin and the Dictator Chutes. The slide infamously took out the Shedhorn chairlift, leaving scars still visible today. Buotte and another patroller were caught in that avalanche. Miraculously, they both stopped. Had they “taken the ride,” Buotte is confident they would not have survived.“That second year, the reality of what's going on really hit us,” Buotte said. “And it was not fun and games. It was pretty dark, frankly. That's when it got very real for the organization and for me. The industry changed; avalanche training changed. We had to up our game. It was a new paradigm.”Buotte said patrol changed the Lenin route's design—adding more separation in time and space—and applied the same learning to other routes. Mitigation work is inherently dangerous, but Buotte believes the close call helped emphasize the importance of route structure to reduce risk.Here's Boutte recalling the incident:On the Ski the Sky loopBig Sky gamified a version of their trailmap to help skiers understand that there's more to the mountain than Ramcharger and Swifty:On the bigness of Big SkyNedved points out that several major U.S. destination ski areas total less than half Big Sky's 5,850 acres. That would be 2,950 acres, which is, indeed, more than Breckenridge (2,908 acres), Schweitzer (2,900), Alta (2,614), Crystal (2,600), Snowbird (2,500), Jackson Hole (2,500), Copper Mountain (2,465), Beaver Creek (2,082), Sun Valley (2,054), Deer Valley (2,026), or Telluride (2,000).On the One & Only resort and brandWe discuss the One & Only resort company, which is building a super-luxe facility that they will connect to the Madison base with a D-line gondola. Which is an insane investment for a transportation lift. As far as I can tell, this will be the company's first facility in the United States. Here's a list of their existing properties.On the Big Sky TramI won't break down the new Lone Peak tram here, because I just did that a month ago.On the Black HillsSouth Dakota's Black Hills, where Nedved grew up, are likely not what most Americans envision when they think of South Dakota. It's a gorgeous, mountainous region that is home to Mount Rushmore, the Crazy Horse monument, and 7,244-foot Black Elk Peak (formerly Harney Peak), the highest point in the United States east of the Rockies. This is a tourist bureau video, but it will make you say wait Brah where are all the cornfields?The Black Hills are home to two ski areas. The first it Terry Peak, an 1,100-footer with three high-speed quads that is an Indy Pass OG:The second is Deer Mountain, which disappeared for around six years before an outfit called Keating Resources bought the joint last year and announced they would bring it back as a private ski area for on-mountain homeowners. They planned a large terrain reduction to accommodate more housing. I put this revised trailmap together last year based upon a conversation with the organization's president, Alec Keating:The intention, Keating told me in July, was to re-open the East Side (top of the map above), for this ski season, and the West side (bottom portion) in 2025. I've yet to see evidence of the ski area having opened, however.On Troy the athleteWe talk a bit about Nedved's kayaking adventures, but that barely touches on his action-sports resume. From a 2019 Explore Big Sky profile:Nedved lived in a teepee in Gardiner for two years down on the banks of the Yellowstone River across from the Yellowstone Raft Company, where he developed world-class abilities as a kayaker.“The culture around rafting and kayaking is pretty heavy and I connected with some of the folks around there that were pretty into it. That was the start of that,” Nedved said of his early days in the park. “My Yellowstone days, I spent all my time when I was not working on the water.” And even when he was working, and someone needed to brave a stretch of Class V rapids for a rescue mission or body recovery, he was the one for the job.When Teton Gravity Research started making kayak movies, Nedved and his friends got the call as well. “We were pioneering lines that had never been done before: in Costa Rica and Nepal, but also stretches of river in Montana in the Crazy Mountains of Big Timber Creek and lots of runs in Beartooths that had never been floated,” Nedved recounted.“We spent a lot of time looking at maps, hiking around the mountains, finding stuff that was runnable versus not. It was a stage of kayaking community in Montana that we got started. Now the next generation of these kids is blowing my mind—doing things that we didn't even think was possible.”Nedved is an athlete's athlete. “I love competing in just about anything. When I was first in Montana, I found out about Powder 8s at Bridger Bowl. It was a cool event and we got into it,” he said in a typically modest way. “It was just another thing to hone your skills as a ski instructor and a skiing professional.”Nedved has since won the national Powder 8 competition five times and competed on ESPN at the highest level of the niche sport in the Powder 8 World Championships held at Mike Wiegele's heliskiing operation in Canada. Even some twenty years later, he is still finding podiums in the aesthetically appealing alpine events with longtime partner Nick Herrin, currently the CEO of the Professional Ski Instructors of America. Nedved credits his year-round athletic pursuits for what keeps him in the condition to still make perfect turns.Sadly, I was unable to locate any videos of Nedved kayaking or Powder 8ing.On employee housing at Big Sky and Winter ParkBig Sky has built an incredible volume of employee housing (more than 1,000 beds in the Mountain Village alone). The most impressive may be the Levinski complex: fully furnished, energy-efficient buildings situated within walking distance of the lifts.Big mountain skiing, wracked and wrecked by traffic and mountain-town housing shortages, desperately needs more of this sort of investment, as I wrote last week after Winter Park opened a similarly situated project.On Big Sky 2025Big Sky 2025 will, in substance, wrap when the new two-stage, out-of-base gondola opens next year. Here's the current iteration of the plan. You can see how much it differs from the version outlined in 2016 in this contemporary Lift Blog post.The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 2/100 in 2024, and number 502 since launching on Oct. 13, 2019. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Today I'm interviewing the world's foremost ski historian, Seth Masia, who is President of the International Skiing History Association and the Publisher of Skiing History since 2014, and its Editor since 2002. He is perhaps best known for his 20 years of service at SKI (from 1974 to 1993), mostly on the equipment beat, where he was a pillar of the ski media, in those days, a very big deal. He segued from print to the cyber world when, between 1994 and 1996, he designed, built and launched skinet.com, the first consumer website. He capitalized on that experience with a three-year stint at Microsoft, followed by a year as director of Internet strategy at Intrawest, giving him a close-up view of one of the biggest resort conglomerates of its day. Seth is also a Level 3 member of PSIA, logging long teaching stints at Squaw Valley (as it was then known), 22 years at Vail/Beaver Creek ski schools and Aspen/Snowmass. He also saw the ski market from the equipment supplier side, serving as alpine product manager at K2 (during my tenure at Snow Country) in 1993 through 1994. Currently, he serves as a marketing consultant for Wagner Custom skis, as he has since 2007.

This podcast hit paid subscribers' inboxes on Nov. 14. It dropped for free subscribers on Nov. 21. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoJim Vick, General Manager of Lutsen Mountains, MinnesotaRecorded onOctober 30, 2023About Lutsen MountainsClick here for a mountain stats overviewOwned by: Midwest Family Ski ResortsLocated in: Lutsen, MinnesotaYear founded: 1948Pass affiliations:* Legendary Gold Pass – unlimited access, no blackouts* Legendary Silver Pass – unlimited with 12 holiday and peak Saturday blackouts* Legendary Bronze Pass – unlimited weekdays with three Christmas week blackouts* Indy Pass – 2 days with 24 holiday and Saturday blackouts* Indy Plus Pass – 2 days with no blackoutsClosest neighboring ski areas: Chester Bowl (1:44), Loch Lomond (1:48), Spirit Mountain (1:54), Giants Ridge (1:57), Mt. Baldy (2:11)Base elevation: 800 feetSummit elevation: 1,688 feetVertical drop: 1,088 feet (825 feet lift-served)Skiable Acres: 1,000Average annual snowfall: 120 inchesTrail count: 95 (10% expert, 25% most difficult, 47% more difficult, 18% easiest)Lift count: 7 (1 eight-passenger gondola, 2 high-speed six-packs, 3 double chairs, 1 carpet)View historic Lutsen Mountains trailmaps on skimap.org.Why I interviewed himI often claim that Vail and Alterra have failed to appreciate Midwest skiing. I realize that this can be confusing. Vail Resorts owns 10 ski areas from Missouri to Ohio. Alterra's Ikon Pass includes a small but meaningful presence in Northern Michigan. What the hell am I talking about here?Lutsen, while a regional standout and outlier, illuminates each company's blind spots. In 2018, the newly formed Alterra Mountain Company looted the motley M.A.X. Pass roster for its best specimens, adding them to its Ikon Pass. Formed partly from the ashes of Intrawest, Alterra kept all of their own mountains and cherry-picked the best of Boyne and Powdr, leaving off Boyne's Michigan mountains, Brighton, Summit at Snoqualmie, and Cypress (which Ikon later added); and Powdr's Boreal, Lee Canyon, Pico, and Bachelor (Pico and Bachelor eventually made the team). Alterra also added Solitude and Crystal after purchasing them later in 2018, and, over time, Windham and Alyeska. Vail bought Triple Peaks (Crested Butte, Okemo, Sunapee), later that year, and added Resorts of the Canadian Rockies to its Epic Pass. But that left quite a few orphans, including Lutsen and sister mountain Granite Peak, which eventually joined the Indy Pass (which didn't debut until 2019).All of which is technocratic background to set up this question: what the hell was Alterra thinking? In Lutsen and Granite Peak, Alterra had, ready to snatch, two of the largest, most well-cared-for, most built-up resorts between Vermont and Colorado. Midwest Family Ski Resorts CEO Charles Skinner is one of the most aggressive and capable ski area operators anywhere. These mountains, with their 700-plus-foot vertical drops, high-speed lifts, endless glade networks, and varied terrain deliver a big-mountain experience that has more in common with a mid-sized New England ski area than anything within several hundred miles in any direction. It's like someone in a Colorado boardroom and a stack of spreadsheets didn't bother looking past the ZIP Codes when deciding what to keep and what to discard.This is one of the great miscalculations in the story of skiing's shift to multimountain pass hegemony. By overlooking Lutsen Mountains and Granite Peak in its earliest days, Alterra missed an opportunity to snatch enormous volumes of Ikon Pass sales across the Upper Midwest. Any Twin Cities skier (and there are a lot of them), would easily be able to calculate the value of an Ikon Pass that could deliver 10 or 14 days between Skinner's two resorts, and additional days on that mid-winter western run. By dismissing the region, Alterra also enabled the rise of the Indy Pass, now the only viable national multi-mountain pass product for the Midwestern skier outside of Michigan's Lower Peninsula. These sorts of regional destinations, while not as “iconic” as, say, Revelstoke, move passes; the sort of resort-hopping skier who is attracted to a multi-mountain pass is going to want to ski near home as much as they want to fly across the country.Which is a formula Vail Resorts, to its credit, figured out a long time ago. Which brings us back to those 10 Midwestern ski areas hanging off the Epic Pass attendance sheet. Vail has, indeed, grasped the utility of the Midwestern, city-adjacent day-ski area, and all 10 of its resorts fit neatly into that template: 75 chairlifts on 75 vertical feet with four trees seated within 10 miles of a city center. But here's what they missed: outside of school groups; Park Brahs who like to Park Out, Brah; and little kids, these ski areas hold little appeal even to Midwesterners. That they are busy beyond comprehension at all times underscores, rather than refutes, that point – something simulating a big-mountain experience, rather than a street riot, is what the frequent Midwest skier seeks.For that, you have to flee the cities. Go north, find something in the 400- to 600-foot vertical range, something with glades and nooks and natural snow. Places like Caberfae, Crystal Mountain, Nub's Nob, and Shanty Creek in Michigan; Cascade, Devil's Head, and Whitecap, Wisconsin; Giants Ridge and Spirit Mountain, Minnesota. Lutsen is the best of all of these, a sprawler with every kind of terrain flung across its hundreds of acres. A major ski area. A true resort. A Midwestern dream.Vick and I discuss the Ikon snub in the podcast. It's weird. And while Alterra, five years later, is clearly doing just fine, its early decision to deliberately exclude itself from one of the world's great ski regions is as mystifying a strategic choice as I've seen any ski company make. Vail, perhaps, understands the Midwest resort's true potential, but never found one it could close on – there aren't that many of them, and they aren't often for sale. Perhaps they dropped a blank check on Skinner's desk, and he promptly deposited it into the nearest trashcan.All of which is a long way of saying this: Lutsen is the best conventional ski area in the Midwest (monster ungroomed Mount Bohemia is going to hold more appeal for a certain sort of expert skier), and one of the most consistently excellent ski operations in America. Its existence ought to legitimize the region to national operators too bent on dismissing it. Someday, they will understand that. And after listening to this podcast, I hope that you will, too.What we talked aboutWhy Lutsen never makes snow in October; Minnesota as early-season operator; the new Raptor Express six-pack; why the Bridge double is intact but retiring from winter operations; why Lutsen removed the 10th Mountain triple; why so many Riblet chairs are still operating; why Moose Return trail will be closed indefinitely; potential new lower-mountain trails on Eagle Mountain; an updated season-opening plan; how lake-effect snow impacts the west side of Lake Superior; how the Raptor lift may impact potential May operations; fire destroys Papa Charlie's; how it could have been worse; rebuilding the restaurant; Lutsen's long evolution from backwater to regional leader and legit western alternative; the Skinner family's aggressive operating philosophy; the history of Lutsen's gondola, the only such machine in Midwest skiing; Lutsen's ambitious but stalled masterplan; potential Ullr and Mystery mountain chairlift upgrades; “the list of what skiers want is long”; why Lutsen switched to a multi-mountain season pass with Granite Peak and Snowriver; and “if we would have been invited into the Ikon at the start, we would have jumped on that.”Why I thought that now was a good time for this interviewFor all my gushing above, Lutsen isn't perfect. While Granite Peak has planted three high-speed lifts on the bump in the past 20 years, Lutsen has still largely been reliant on a fleet of antique Riblets, plus a sixer that landed a decade ago and the Midwest's only gondola, a glimmering eight-passenger Doppelmayr machine installed in 2015. While a fixed-grip foundation isn't particularly abnormal for the Midwest, which is home to probably the largest collection of antique chairlifts on the planet, it's off-brand for burnished Midwest Family Ski Resorts.Enter, this year, Lutsen's second six-pack, Raptor Express, which replaces both the 10th Mountain triple (removed), and the Bridge double (demoted to summer-only use). This new lift, running approximately 600 vertical feet parallel to Bridge, will (sort of; more below), smooth out the janky connection from Moose back to Eagle. And while the loss of 10th Mountain will mean 300 vertical feet of rambling below the steep upper-mountain shots, Raptor is a welcome upgrade that will help Lutsen keep up with the Boynes.However, even as this summer moved the mountain ahead with the Raptor installation, a storm demolished a skier bridge over the river on Moose Return, carving a several-hundred-foot-wide, unbridgeable (at least in the short term), gap across the trail. Which means that skiers will have to connect back to Eagle via gondola, somewhat dampening Raptor's expected impact. That's too bad, and Vick and I talk extensively about what that means for skiers this coming winter.The final big timely piece of this interview is the abrupt cancellation of Lutsen's massive proposed terrain expansion, which would have more than doubled the ski area's size with new terrain on Moose and Eagle mountains. Here's what they were hoping to do with Moose:And Eagle:Over the summer, Lutsen withdrew the plan, and Superior National Forest Supervisor Thomas Hall recommended a “no action” alternative, citing “irreversible damage” to mature white cedar and sugar maple stands, displacement of backcountry skiers, negative impacts to the 300-mile-long Superior hiking trail, objections from Native American communities, and water-quality concerns. Lutsen had until Oct. 10 to file an objection to the decision, and they did. What happens now? we discuss that.Questions I wish I'd askedIt may have been worth getting into the difference between Lutsen's stated lift-served vertical (825 feet), and overall vertical (1,088 feet). But it wasn't really necessary, as I asked the same question of Midwest Family Ski Resorts CEO Charles Skinner two years ago. He explains the disparity at the 25:39 mark:What I got wrongI said that Boyne Mountain runs the Hemlock double chair instead of the Mountain Express six-pack for summer operations. That is not entirely true, as Mountain Express sometimes runs, as does the new Disciples 8 chair on the far side of the mountain's Sky Bridge.I referred to Midwest Family Ski Resorts CEO Charles Skinner as “Charles Skinner Jr.” He is in fact Charles Skinner IV.Why you should ski Lutsen MountainsOne of the most unexpected recurring messages I receive from Storm readers floats out of the West. Dedicated skiers of the big-mountain, big-snow kingdoms of the Rockies, they'd never thought much about skiing east of the Continental Divide. But now they're curious. All these profiles of New England girth and history, Midwest backwater bumps, and Great Lakes snowtrains have them angling for a quirky adventure, for novelty and, perhaps, a less-stressful version of skiing. These folks are a minority. Most Western skiers wear their big-mountain chauvinism as a badge of stupid pride. Which I understand. But they are missing a version of skiing that is heartier, grittier, and more human than the version that swarms from the western skies.So, to those few who peek east over the fortress walls and consider the great rolling beyond, I tell you this: go to Lutsen. If you're only going to ski the Midwest once, and only in a limited way, this is one of the few must-experience stops. Lutsen and Bohemia. Mix and match the rest. But these two are truly singular.To the rest of you, well: Midwest Family's stated goal is to beef up its resorts so that they're an acceptable substitute for a western vacation. Lutsen's website even hosts a page comparing the cost of a five-day trip there and to Breckenridge:Sure, that's slightly exaggerated, and yes, Breck crushes Lutsen in every on-mountain statistical category, from skiable acreage to vertical drop to average annual snowfall. But 800 vertical feet is about what an average skier can manage in one go anyway. And Lutsen really does give you a bigger-mountain feel than anything for a thousand miles in either direction (except, as always, the Bohemia exception). And when you board that gondy and swing up the cliffs toward Moose Mountain, you're going to wonder where, exactly, you've been transported to. Because it sure as hell doesn't look like Minnesota.Podcast NotesOn Midwest Family Ski ResortsMidwest Family Ski Resorts now owns four ski areas (Snowriver, Michigan is one resort with two side-by-side ski areas). Here's an overview:On the loss of Moose ReturnA small but significant change will disrupt skiing at Lutsen Mountains this winter: the destruction of the skier bridge at the bottom of the Moose Return trail that crosses the Poplar River, providing direct ski access from Moose to Eagle mountains. Vick details why this presents an unfixable obstacle in the podcast, but you can see that Lutsen removed the trail from its updated 2023-24 map:On the Stowe gondola I referencedI briefly referenced Stowe's gondola as a potential model for traversing the newly re-gapped Moose Return run. The resort is home to two gondolas – the 2,100-vertical-foot, 7,664-foot-long, eight-passenger Mansfield Gondola; and the 1,454-foot-long, six-passenger Over Easy Gondola, which moves between the Mansfield and Spruce bases. It is the latter that I'm referring to in the podcast: On Mt. FrontenacVick mentions that his first job was at Mt. Frontenac, a now-lost 420-vertical-foot ski area in Minnesota. Here was a circa 2000 trailmap:Apparently a local group purchased the ski area and converted it into a golf course. Boo.On the evolution of LutsenThe Skinners have been involved with Lutsen since the early 1980s. Here's a circa 1982 trailmap, which underscores the mountain's massive evolution over the decades:On the evolution of Granite PeakWhen Charles Skinner purchased Granite Peak, then known as Rib Mountain, it was a nubby little backwater, with neglected infrastructure and a miniscule footprint:And here it is today, a mile-wide broadside running three high-speed chairlifts:An absolutely stunning transformation.On Charles Skinner IIISkinner's 2021 Star Tribune obituary summarized his contributions to Lutsen and to skiing:Charles Mather Skinner III passed away on June 17th at the age of 87 in his new home in Red Wing, MN. …Charles was born in St. Louis, MO on August 30, 1933, to Eleanor Whiting Skinner and Charles Mather Skinner II. He grew up near Lake Harriet in Minneapolis where he loved racing sailboats during the summer and snow sliding adventures in the winter.At the age of 17, he joined the United States Navy and fought in the Korean War as a navigator aboard dive bombers. After his service, he returned home to Minnesota where he graduated from the University of Minnesota Law School, served on the law review, and began practicing law in Grand Rapids, MN.In 1962, he led the formation of Sugar Hills Ski and purchased Sugar Lake (Otis) Resort in Grand Rapids, MN. For 20 years, Charles pioneer-ed snowmaking inventions, collaborated with other Midwest ski area owners to build a golden age for Midwest ski areas, and advised ski areas across the U.S. including Aspen on snowmaking.In the 1970s, Scott Paper Company recruited Charles to manage recreational lands across New England, and later promoted him to become President of Sugarloaf Mountain ski area in Maine. In 1980, he bought, and significantly expanded, Lutsen Mountains in Lutsen, MN, which is now owned and operated by his children.He and his wife spent many happy years on North Captiva Island, Florida, where they owned and operated Barnacle Phil's Restaurant. An entrepreneur and risk-taker at heart, he never wanted to retire and was always looking for new business ventures.His work at Sugar Hills, Lutsen Mountains and North Captive Island helped local economics expand and thrive.He was a much-respected leader and inspiration to thousands of people over the years. Charles was incredibly intellectually curious and an avid reader, with a tremendous memory for facts and history.Unstoppable and unforgettable, he had a wonderful sense of humor and gave wise counsel to many. …On the number of ski areas on Forest Service landA huge number of U.S. ski areas operate on Forest Service land, with the majority seated in the West. A handful also sit in the Midwest and New England (Lutsen once sat partially on Forest Service land, but currently does not):On additional Midwest podcastsAs a native Midwesterner, I've made it a point to regularly feature the leaders of Midwest ski areas on the podcast. Dig into the archive:MICHIGANWISCONSINOHIOINDIANASOUTH DAKOTAThe Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 98/100 in 2023, and number 484 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

My guest today is Kyle Dunn, the Managing Director at MJ Hudson. He is an experienced professional in the hedge fund and financial services industry. He has a deep understanding of hedge fund marketing and brand establishment, emphasizing the changing dynamics of the field. Kyle is known for his expertise in storytelling and structuring compelling narratives to attract investors, emphasizing the need for brevity and engaging content in sales strategies. Previously, he acted as the Director of Business Development for Playground (an Intrawest company), the Executive Vice President of Sotheby's International Realty Canada, the Executive Vice President of Blueprint Global Marketing and the Vice President of Investor Relations for Second City Capital. The topic is marketing. In this episode of Trend Following Radio we discuss: Brand establishment Marketing and awareness in the hedge fund industry Building and maintaining relationships with potential investors The role of storytelling The impact of luck and chance on fund success Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

My guest today is Kyle Dunn, the Managing Director at MJ Hudson. He is an experienced professional in the hedge fund and financial services industry. He has a deep understanding of hedge fund marketing and brand establishment, emphasizing the changing dynamics of the field. Kyle is known for his expertise in storytelling and structuring compelling narratives to attract investors, emphasizing the need for brevity and engaging content in sales strategies. Previously, he acted as the Director of Business Development for Playground (an Intrawest company), the Executive Vice President of Sotheby's International Realty Canada, the Executive Vice President of Blueprint Global Marketing and the Vice President of Investor Relations for Second City Capital. The topic is marketing. In this episode of Trend Following Radio we discuss: Brand establishment Marketing and awareness in the hedge fund industry Building and maintaining relationships with potential investors The role of storytelling The impact of luck and chance on fund success Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

This is from our time at the ULI spring meeting. It's one of our favourite interviews from the from the conference (which was attended by over 4000 re professionals from across North America). It's with a seasoned Real Estate Professional, a gentleman named Rob Spanier.  How to re use and re develop spaces such as Malls His time at Intrawest travelling and developing ski towns  What pull factors does a community need to attract people  How people spend their time, is how you need to build a place  If you have any questions for the show or want to work with Nick and Dan please reach out to them on social media or send an email to tcreipodcast@gmail.com Sign up for our Course  Course Sign up for the  Newsletter Attend a Meetup  meetups Get Merch  merch Get a Pre Approval G & H Mortgage Group Work with Landbank LandBank Learn More About Our Guest  www.spaniergroup.com Join ULI uli.org Nick  Instagram.com/mybuddynick tiktok.com/@mybuddynick twitter.com/mybuddynick89 Dan twitter.com/daniel_foch  instagram.com/danielfoch tiktok.com/@danielfochSee omnystudio.com/listener for privacy information.

This podcast hit paid subscribers' inboxes on May 26. It dropped for free subscribers on May 29. To receive future pods as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe for free below:WhoPete Woods, President of SkiBig3, the umbrella organization for Banff Sunshine, Lake Louise, and Mt. Norquay, AlbertaRecorded onMay 4, 2023About SkiBig3SkiBig3 “works in conjunction with all three ski resorts within Banff National Park to allow you access to everything this winter destination has to offer,” according to the organization's LinkedIn page. Each ski area – Banff Sunshine, Lake Louise, and Mt. Norquay – is independently owned and operated.Banff SunshineClick here for a mountain stats overviewOwned by: Ralph, Sergei, and John ScurfieldLocated in: Sunshine Village, AlbertaYear founded: Sometime in the 1930sPass affiliations: Ikon Pass: 5 or 7 combined days with Lake Louise and Mt. Norquay; Mountain Collective: 2 daysClosest neighboring ski areas: Norquay (23 minutes), Sunshine (41 minutes), Nakiska (1 hour) - travel times vary considerably depending upon weather and time of day.Base elevation: 5,440 feetSummit elevation: 8,954 feetVertical drop: 3,514 feetSkiable Acres: 3,358Average annual snowfall: 360 inchesTrail count: 137 (25% advanced/expert, 55% intermediate, 20% beginner)Lift count: 12 (1 gondola, 7 high-speed quads, 2 fixed-grip quads, 2 carpets - view Lift Blog's inventory of Sunshine's lift fleet)Sunshine chops its trailmap into three pieces on its website. This is slightly confusing for anyone who isn't familiar with the ski area and doesn't understand how the puzzle pieces fit together. I've included those three maps below, but they'll make more sense in the context of this 2010 trailmap:Sunshine's current maps:Lake LouiseClick here for a mountain stats overviewOwned by: Charlie Locke (he first owned the ski area from 1981 to 2003, then sold it to Resorts of the Canadian Rockies, and re-bought it from them in 2008)Located in: Lake Louise, AlbertaYear founded: 1954Pass affiliations: Ikon Pass: 5 or 7 combined days with Banff Sunshine and Mt. Norquay; Mountain Collective: 2 daysClosest neighboring ski areas: Sunshine (41 minutes), Norquay (44 minutes), Nakiska (1 hour, 22 minutes) - travel times vary considerably depending upon weather and time of day.Base elevation: 5,400 feetSummit elevation: 8,650 feetVertical drop: 3,250 feetSkiable Acres: 4,200Average annual snowfall: 179 inchesTrail count: 164 (30% advanced/expert, 45% intermediate, 25% beginner)Lift count: 11 (1 gondola, 1 six-pack, 3 high-speed quads, 2 fixed-grip quads, 1 triple, 3 carpets - view Lift Blog's inventory of Lake Louise's lift fleet)Mt. NorquayClick here for a mountain stats overviewOwned by: Adam and Janet WaterousLocated in: Improvement District No. 9, AlbertaYear founded: 1926Pass affiliations: Ikon Pass: 5 or 7 combined days with Banff Sunshine and Lake LouiseClosest neighboring ski areas: Sunshine (23 minutes), Lake Louise (43 minutes), Nakiska (54 minutes) - travel times vary considerably depending upon weather and time of day.Base elevation: 5,350 feetSummit elevation: 6,998 feetVertical drop: 1,650 feetSkiable Acres: 190Average annual snowfall: 120 inchesTrail count: 60 (44% advanced/expert, 25% intermediate, 31% beginner)Lift count: 6 (1 high-speed quad, 2 fixed-grip quads, 1 double, 2 carpets - view Lift Blog's inventory of Mt. Norquay's lift fleet)Why I interviewed himThere are places that make sense, and places that just don't. Lakes and grocery stores and movie theaters and sand dunes and pizza places and interstate highways. As a U.S. American, these things always squared with my worldview. Then I stepped out of the car in New York City at age 19 and I'm like what the actual f**k is happening here? A vertical human swarm in a sprawling sideways nation. Or to take another example: cornfields and baitshops and gas stations and forests. As a Midwesterner I could understand those things. But then Lord of the Rings dropped and I was like what planet did they shoot this on and then I was like OK I guess that's New Zealand.Arriving in Banff is like that. Most visitors travel there via Calgary. Nothing against Calgary, but I'm not sure it's a place that most of us go to on purpose. Skiers drop into the airport, leave the city, drive west. Flat forever. Then, suddenly, you are among mountains. Not just mountains, but the most amazing mountains you've ever seen, striated goliaths heaving skyward like something animate and immensely powerful, spokes of a great subterranean machine primed to punch through the earth like invaders from Cybertron.Here, so surrounded, you arrive in Banff National Park. Within its boundaries: two towns, three ski areas. The towns are tight, walkable, lively, attractive. None of the hill-climbing megamansion claptrap that clutters the fringes of so many U.S. ski towns. Just a pair of glorious grand hotels airlifted, it seems, from the Alps. Two of the ski areas are Summit County scale, with lift plants and trail footprints to match Breck or Keystone or Copper. The third is a quirky locals' bump with mogul fields studded like cash crops up the incline. All framed by those wild mountains.It feels sort of European and sort of fantasyland Rockies and sort of like nothing else on Earth. It is, at the very least, like nothing else in North America. The texture here is rich. Banff's most commonly cited attribute is its beauty. The most consistent point against is relatively low snowfalls compared to, say, SkiBig3's Powder Highway neighbors or Whistler. But there is so much in between those gorgeous views and that modest snowfall that makes these three mountains one of the continent's great ski destinations.Like the towns themselves. In many ways, this is Canadian Aspen, with its multiple mountains knitted via shuttlebus, rich cuisine, walkable mountain villages. In other ways, it is what Aspen could have been. You have to work in Banff National Park to live there – that's the law. The richness that adds to the community is incalculable. Imagine a Colorado so built? No second homes, no runaway short-term rental market. The ripple effects on traffic, on cost, on mood and energy are tangible and obvious. This is a place that works.It's not the only place that works, of course. And many of Banff's bedrock operating principles would not be culturally transferable to the south. Including, perhaps, the spirit of bonhomie that unites three independently owned, competing ski areas under a single promotional umbrella called SkiBig3. Remember when Vail yanked its Colorado resorts out of Colorado Ski Country USA because the company didn't want its dues to support competitors' marketing? What's happening in Banff is the opposite of that. It's unique and it's cool and it's instructive, and it was worth a deep look to see exactly what's going on up there.What we talked aboutThe surprising international markets that Banff draws from; a welcome back to skiing's melting pot; the tradition of the long season at Lake Louise and Sunshine; putting the ski areas' relatively low average snowfall totals (compared to, say, Revelstoke), in context; which of the three mountains to visit based upon conditions; Banff's immature uphill scene and massive potential; growing up in Boulder and ratpack skiing Summit County; the angst of the front-desk hotel clerk; the strange dynamic between ski resorts and their local airports; selling Purgatory to out-of-state tourists; the quirks of living and working in Telluride; the vastly different ski cultures in the two Colorados; the existential challenge of Copper Mountain; the power of Woodward; first reaction to Banff: “how can this even exist?”; defining SkiBig3 and who owns each of its three partner ski areas; how mass transit fills in for ski-in-ski-out lodging; Banff's unique “need to reside” clause that enables workers of all levels to live right in town; the park's incredible bus system; the proposed Norquay gondola up from town; a potential train from Calgary airport to Banff; Norquay's wild North American pulse double chair; the history of Banff's spectacular Fairmont hotels; the history of SkiBig3 and why the coalition has worked; competing with the Powder Highway; how Sunshine gets by with a single snowgun; why Sunshine gets double the snowfall of Lake Louise; why none of the three ski areas has ever hosted Olympic events, even when Calgary was the host city; decoding Parks Canada's lease requirements that ski areas gift their assets to the agency or remove them at the end of their contracts; masterplans; why SkiBig3 was an early adopter of the Ikon Pass and why it's stuck around; why the three ski areas offer combined days on Ikon; why Norquay isn't part of Mountain Collective; why the Mountain Collective has been so resilient after the debut of Ikon; whether the Mountain Collective could add more Northeast ski areas; and why the ski areas have yet to transition to RFID cards.Why I thought that now was a good time for this interviewIt has always been inevitable that The Storm would enter Canada. Just as it was always inevitable, back in 2019 and '20, that it would outgrow New England. This template, I've realized, is adaptable to almost any ski market. Everywhere there is a ski area, there are skiers talking about it. And there is someone running it. And these two groups do not always understand each other. The mission of The Storm is to unite these them on a common platform.There is a difference, of course, between scaling in a sustainable way and scaling for the sake of doing so. I've been very deliberate about The Storm's growth so far. I started in the Northeast – New England, New York, New Jersey, Pennsylvania – because it was my local market and I understood it well. I stayed there – mostly – for two years before aggressively moving West in 2021. I learned to ski as a teenager in the Midwest, and I'd been skiing the West annually for decades, so none of this was new turf for me. Still, I had a lot to learn, and over the past two years, I have secured contacts and hosted a series of podcast interviews that gave me a far more nuanced understanding of every ski corner of the country.Canada was the obvious next move. Culturally, the nations' ski areas are very similar, with a western focus on off-piste powder-bombing and an eastern affinity for grooming. The trail markings, lift systems, and primacy of the automobile-as-access-point are consistent across the continent. And every U.S.-based megapass has integrated a substantial Canadian footprint as a selling point. International border aside, major U.S. and Canadian ski areas are as knotted together as those in Utah and Montana and Colorado.So, where to begin? I wanted to start big. The Storm launched in 2019 with a podcast featuring Killington, the largest ski area in the East. Western podcast coverage began with Taos and Aspen. So Canada starts here, in one of its most glorious locales. Next stop: Sun Peaks, the second-largest ski area in the country. I recorded that one a few days ago. I'd had a Whistler podcast booked too, but their top executive moved to Aspen, so we called it off.So, here we are, in Canada. Now what? Again, I'm going to move slowly. While America and Canada are culturally similar in many ways, they are enormously different in others. The ski regions here are many, vast, and nuanced. It's going to take me a while to get to Quebec, which is home to something like 90 ski areas and a sizeable (for me), language barrier. The country is huge, and while I've traveled to and across Canada dozens of times, I'm not taking for granted that presence equals understanding.I'll probably stop at Canada. That's not to say that I won't occasionally dip into other ski regions, both as a visitor and as a journalist. I've scheduled an interview with the general manager of Valle Nevado, Chile for July. But I don't think I'm capable of expanding this enterprise into other continents without diluting my coverage at home. Canada is purely additive. The region complements everything I already cover in the United States, especially multi-mountain passes. The world's other ski regions are so vastly different and complex that it wouldn't be like just adding more ski areas – it would be like adding coverage of sailing or surfing, completely different things that would only confuse the main plotline.Questions I wish I'd askedYou may wonder why we don't explore specifics of the ski areas as deeply as I normally do, particularly with all three being in possession of significant and well-articulated masterplans. It's important, here, to understand what SkiBig3 is: an umbrella organization that promotes the mountains as a whole. I can pursue more meaningful conversations on granular plans with each operator at a later time.What I got wrong* I intimated that Vail, Aspen, and Telluride were “10 times bigger” than Purgatory. This is grossly incorrect. Purgatory checks in at 1,635 acres, while Vail Mountain measures 5,317 acres, Telluride is 2,000, and Aspen Mountain is just 673 (though it will grow substantially with the Pandora's expansion this coming winter). If you combine Aspen Mountain with Aspen Highlands (1,010 acres), Buttermilk (435 acres), and Snowmass (3,342 acres), they add up to 5,460 – nowhere near 10 times the size of Purgatory. What I meant was that those three ski entities – Aspen, Vail, and Telluride – had far greater name recognition than Purgatory, which is tucked off the I-70 mainline in Southwest Colorado (as is Telluride).* On the other end of that spectrum, I vastly over-estimated the size of Norquay, saying it was 1/10th the size of Sunshine and Lake Louise. At 190 acres, Norquay is 5.7 percent the size of Sunshine (3,358 acres), and just 4.5 percent the size of Lake Louise (4,200 acres).* I said that Mountain Collective “keeps losing partners.” This is true, but it is a fact that must be considered within the context of this complementary note: Mountain Collective currently has one of the largest rosters in its 12-season history (the coalition is down one partner after Thredbo left this year). The pass has continued to grow in spite of the losses of Telluride, Mammoth, Palisades Tahoe, Sugarbush, Stowe, Whistler, and others over the years.Why you should ski Sunshine, Lake Louise, and Mt. NorquayEarlier I compared the three Banff ski areas to Summit County. That's not really fair. Because Summit County has one thing that Sunshine, Lake Louise, and Norquay don't really have to deal with: gigantic, relentless crowds.For two years, U.S. Americans were shut out of Canada. Now we're not. If you've been filling your winters with Ikon Pass trips around Salt Lake, I-70, and Tahoe, you might be wondering what the hell happened to skiing. Man it's so busy now, all the freaking time. I hear you Bro. Go north. It's this weird kind of hack. Like discount America (that exchange rate, Brah). Like time-machine America. Back to that late-‘90s/early-2000s interregnum, when the lifts were all built out and the reigns had been loosened on skiing off-piste, but the big passes hadn't shown up with the entire state of Texas just yet.I exaggerate a little. You can find liftlines in Canada if you do all the predictable things at all the predictable times. And the Ikon Pass and its destination checklist has blown the cover for lots of formerly clandestine places. But these are big mountains with long seasons. Woods tells me on the podcast that the locals' favorite time at the SkiBig3 areas is April. The terrain is mostly all still live but the outsiders stop showing up. If you want to crowd-dodge your way north, you have a six-month season to figure it out.As for the skiing itself, it's as big and varied as anything on the continent. Lake Louise is sprawling and many-sided, with fast lifts flying all over the place and plenty more inbound. Sunshine is big and exposed, and the gondola is the only way up to the ski area, lending the place a patina of wild adventure. Both will give you as much off-piste as you can handle. Norquay is kind of like Pico or June Mountain of Snow King – a very good ski area that's overlooked by its proximity to a far larger and more famous ski area. Don't skip it: the place is a riot, with some of the longest sustained bump runs you'll find anywhere.Together, the three ski areas add up to 7,748 acres. Whistler is 8,171. So, samesies, basically. If you're looking for a place to spend a week of skiing and you're tired of the stampede, here you go.Podcast NotesOn Banff's UNESCO World Heritage sites designationI note in the introduction that Banff National Park is on the list of UNESCO World Heritage Sites. The designation actually applies more broadly, to a group of parks dubbed “Canadian Rocky Mountain Parks.” This includes, according to UNESCO's website, “the contiguous national parks of Banff, Jasper, Kootenay, and Yoho, as well as the Mount Robson, Mount Assiniboine and Hamber provincial parks…” You can view an interactive map of all UNESCO World Heritage sites here.On Intrawest owning Copper MountainIt can be tempting to consider our current multi-mountain pass allegiances to be inevitable and permanent. So much so that I often stir each mountain's ownership histories up in the flow of conversation. This is what happened when I gave Powder Corp., the current owner of Copper Mountain, credit for installing the Woodward concept on that mountain. Woods pointed out that it was Intrawest, precursor to Alterra, that actually owned Copper at the time of Woodward's debut, and that they had also considered planting the concept at another of their properties: Whistler. Here's a list of all of Intrawest's ski areas, and where they ended up. It's fun to imagine a world in which they'd stayed together:On SkiBig3 Resort masterplansEach of the three resorts has master development plans on file with Parks Canada:Lake LouiseHere is a link to the full 2019 masterplan, and a summary image of proposed upgrades - note that the Lower Juniper and Summit chairlifts have already been installed, and Upper Juniper and Sunny Side are scheduled for a 2024 installation. The Summit Platter is no longer in service:SunshineSunshine's latest full masterplan dates to 2018. The resort proposed amendments last year, and those are still under review by Parks Canada. Here's an overview of proposed major lift upgrades:Mt. NorquaySometimes tracking down these masterplan documents can be like trying to locate Amelia Earhart's plane. I know it's out there somewhere, but good luck finding it. The best I can do on Norquay is this link to their Vision 100 site, which lays out plans to replace the North American chair with a gondola, as shown below:On Marilyn Monroe on the North American chairSo apparently this happened:On the North American chairI wrote about this chairlift a couple weeks back:I've ridden a lot of chairlifts. I don't know how many, but it's hundreds. By far the strangest of these is the North American chair at Mt. Norquay. Once a regular fixed-grip double, the ski area converted it into a pulse lift with chairs running in groups of four. The operators manually slow the entire line as the chairs enter the top and bottom stations (I'm assuming the line is set so that chairs reach the base and summit at the same time). This chair serves some bomber terrain, a vast mogul field with dipsy-do double fall-lines and the greatest views in the world.It's a strange one, for sure:The Storm Skiing explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 46/100 in 2023, and number 432 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

To support independent ski journalism, please consider becoming a free or paid subscriber. This podcast hit paid subscribers' inboxes on Nov. 21. It dropped for free subscribers on Nov. 24. To receive future pods as soon as they're live, please consider an upgrade to a paid subscription.WhoStephen Kircher, President and CEO of Boyne ResortsRecorded onNovember 9, 2022About Boyne ResortsBoyne Resorts owns 10 ski resorts, a scenic chairlift, and a bunch of hotels and golf courses that you can read about in my other newsletter, The Storm Golfing Journal. Here's an overview of the stuff we're covering here:Why I interviewed himSkiing, as a business, is ruthless. More failures than triumphs. More ghosts than living souls. Like humanity itself, I suppose. Enough corpses exist to create a knucklehead talking point for anyone doubting the long-term viability of, for example, Vail Resorts. They just point to the graveyard and say, “Well what about American Skiing Company? What about SKI? What about Intrawest?”Well, D*****s, what about Boyne? Founded 74 years ago on a Michigan hillside and now a 10-resort, continent-spanning titan, Boyne Resorts is the Ford Motor Company of skiing. Imagine old Everett Kircher, chomping a cigar and riding eight-foot-long skis down Hemlock, a good-old-boy of the Michigan backwoods, getting a load of Boyne Resorts 2022, with its arsenal of megalifts and Ikon Pass access tags all blippity-blinging on the social medias. It would shock him no less than Henry Ford stepping out of his 1903 workshop and stumbling upon a plugged-in F-150 Lightning with satellite radio and $100,000 pricetag.Both of these companies started a long time ago as something very different and evolved into something very Right Now. This is what good companies do, and what almost no companies actually manage over time. See: Kodak, Blockbuster, K-Mart failing to envision digital film, streaming, ecommerce. Boyne Resorts is the longest-running multi-mountain ski company in North America, and possibly in the world. Why? They adapted. Part of their evolution, as Stephen and I discuss in this podcast, was persistence through the near-bankruptcy of key properties in past decades. Part of it was having the vision to build a scenic chairlift in, of all places, Gatlinburg, Tennessee in the 1950s. Part of it was relentless investment in snowmaking. Part of it was a pivot to showmanship and experience. And part of it was dumb luck and timing. There's no single reason why Boyne Resorts has survived and evolved for 74 years, and there's no guarantee that anyone else could exactly replicate their model. But Boyne Mountain, the company's namesake and original resort, is one of the last ski areas in the country to persist under its original ownership. There's a lot we can learn from that fact, and from what Boyne Resorts did in the years since their original mountain's founding to keep the thing from becoming another wintertime phantom.What we talked aboutBoyne's system-wide commitment to the long season; Boyne Resorts' many and varied 2022 lift projects; Sunday River's massive growth potential and how the Jordan 8 will serve that; “people don't understand the idea of rebalancing”; why the company is dropping an eight-pack at Boyne Mountain; what happened when a helicopter had to dump a Cypress lift tower, and whether that impacted the project's timeline; why Boyne didn't buy Sun Valley, Telluride, or Jackson Hole; Boyne Resorts' decades-long expansion; why Boyne had to back out of half-ownership of Solitude; why Boyne purchased Shawnee Peak and what the potential is there for upgrading lifts and expanding terrain; whether Pleasant could ever join the Ikon Pass ; changing the name to Pleasant Mountain; whether Boyne will buy more ski areas; ski areas that the company passed on buying; EuroBoyne?; how Crystal Mountain exited Boyne's portfolio – “It was a bummer that we lost it from the Boyne family”; preventing overcrowding; “there's a collaborative approach within the Ikon”; whether Boyne bid on White Pass; how close Boyne came to closing Boyne Mountain in the 1990s, how the finances had deteriorated to that point, and how the company saved itself; how a Tennessee chairlift saved the whole company; why there aren't more scenic chairlifts in America; dreaming up and building the Michigan Sky Bridge; the five things driving Boyne's incredible investment spree and whether it's sustainable; the importance of owning the resorts that you run and the land that you operate on; “I think it's a Golden Age for North American skiing”; how European skiing leapt ahead of North America in on-hill infrastructure; how and why Boyne brought the first eight-pack chairlift to the United States; how Boyne's 2030 plans are unfolding with a different strategy from 2020; “growth changes the flow of traffic”; why it's taken longer to get 2030 plans for Cypress and Brighton than for Boyne's other resorts; “we had a lot of old Riblets in our system”; the importance of creating a sense of place without the pitfalls of becoming “Intrawest 2.0”; why Boyne finally went wide with RFID; why liftline fast lanes have flopped at Boyne's resorts in the past; and Boyne's obsessive focus on snowmaking.Why I thought that now was a good time for this interviewBoyne is just absolutely rolling right now. In September, when The Highlands announced that it would retire three Riblet triples for a D-line six-pack in 2023, I itemized the big projects underway across Boyne' Resorts' portfolio:About five years ago, statement lifts started raining out of the Montana sky. After rolling out four high-speed lifts in five years (the Powder Seeker six in 2016, Ramcharger 8 and the Shedhorn high-speed quad in 2018, and the Swift Current 6 in 2021), Big Sky recently unveiled a gargantuan base-to-summit lift network that will transform the mountain, (probably) eliminating Mountain Village liftlines and delivering skiers to the high alpine without the zigzagging adventure across the now-scattered lift network. Skiers will board a two-stage out-of-base gondola cresting near the base of Powder Seeker before transferring to a higher-capacity tram within the same building.Impressive as the transformation of Big Sky has been, it represents a fraction of the megaprojects going on across Boyne's 10-resort empire. Here's a survey of what's happening around Boyneworld this offseason alone:SugarloafAs the centerpiece of their 450-acre West Mountain expansion, New England's second-largest ski area is currently rebuilding and retrofitting the Swift Current high-speed quad from Big Sky. Installation is scheduled for next summer. I discussed this expansion and the rest of the mountain's 2030 plan with GM Karl Strand two years ago:Sunday RiverBoyne's third eight-pack is rising on Jordan Peak. It's gonna be a bomber, an overbuilt look-ahead lift that will eventually serve an outpost called “Western Reserve,” which may double the 870-acre resort's size. The mountain is also continuing work on the Merrill Hill expansion, a big piece of the mountain's 2030 plan.LoonLast December, Boyne opened eight-pack number two at Loon Mountain, New Hampshire. The event was electric. Meanwhile, the quad that once served that side of the mountain sat in the rebuild barn, so it could replace and retire the Seven Brothers triple, work that has been ongoing all summer.Pleasant Mountain (formerly Shawnee Peak)Boyne bought Maine's oldest ski area less than a year ago, so they've yet to announce any big-time lift projects. For now, the company did the impossible, winning social media for a day with their unanimously lauded decision to change the ski area's name back to Pleasant Mountain, which it had carried from 1938 to 1988. While this doesn't alter the ski experience in any way, it does show that Boyne is here to wow people. Just wait until they start talking lifts and expansion.Boyne MountainEight-pack number four will be here, on Boyne's shortest ski area, a 500-foot Michigan bump. The chair will replace a pair of ancient triples, dropping skiers atop one of the best pods of beginner skiing in the Midwest, a delightful jumble of long, looping greens threading through low-angle forest.Big SkyI mean what isn't happening at Big Sky? This gondola-tram complex will instantly become one of the most iconic lift networks in North American skiing. I recapped the Montana flagship's evolution from backwater to beefcake with mountain COO Taylor Middleton earlier this year:BrightonBoyne's snowiest mountain is also one of the few without a long-term 2030-type plan. This, Boyne Resorts CEO Stephen Kircher explained to me, is because the resort sits on Forest Service land, complicating the long-term planning process. No matter. The ski area recently began the permitting process for a D-Line (what else?) sixer to replace Crest Express, the ski area's oldest high-speed quad.Summit at SnoqualmieThe motley agglomeration of what was once four separate ski areas is about to Rip Van Winkle its way into modernity. The ski area's 2030 plan, announced in April, sketches out eight new or upgraded lifts, including a trio of triples at freewheeling Alpental. The first lift is going in as I type this – a fixed-grip carpet-loaded triple to replace the old Hidden Valley Riblet double. GM Guy Lawrence and I went through these updates in a podcast recorded two days prior to the announcement:CypressBoyne's only Canadian ski area is upgrading its Sky summit double with a carpet-loaded quad.One month later, Loon announced a 30-acre South Peak expansion that will finally connect the monster Escape Route parking lots with the ski area via a carpet-loaded quad next year:Here's the full story:It had been more than two years since Kircher's last stop on the podcast, and the big projects just keep dropping. There are plenty more on the way, too, but this seemed like a pretty good time to check in to see what was driving this investment binge.What I got wrong* I referred to Sunday River's upcoming Western Reserve expansion as the “Western Territories.”* In framing Boyne's expansion story, I asked why the company started buying additional resorts “in the ‘90s.” The company began expanding in the ‘60s, of course, with the addition of The Highlands. What I had meant to ask was, why did the company begin expanding in earnest with the 1997 purchase of Crystal Mountain. Over the next decade, Boyne would add five more resorts, doubling its portfolio.* I said that Vail “bought” Andermatt-Sedrun in Switzerland. They only own a 55 percent stake in the ski area – the other 45 percent is under the control of local investors.* I said in passing that Deer Valley was not on the Ikon Pass. It is, of course, as a seven-day partner on the full pass. What I had meant to say was that the Ikon Pass is not Deer Valley's season pass.* I said that Boyne had been a “laggard” in RFID. Kircher points out that the company had introduced the technology at Brighton and Crystal a number of years ago.* I stated that there was no snowmaking at Summit at Snoqualmie – Kircher points out that the resort uses “a small amount” on their tubing hill and terrain park.Podcast NotesThe Gatlinburg Skylift is a pretty incredible complex. I stopped by in September:As Kircher noted, SNL had its fun with the Sky Bridge (5:20):Boyne Resorts on The Storm Skiing PodcastStorm archives are well-stocked with Boyne Resorts interviews. This is Kircher's third appearance on the podcast. Funny note: The Storm featured Kircher for podcast number 6, and 100 episodes later on number 106.My interviews with the leaders of Big Sky and Summit at Snoqualmie both rank in the top 10 for total number of all-time Storm Skiing Podcast downloads (out of 117 podcasts):Leaders of each of Boyne's New England resorts have appeared on the podcast multiple times. The exception is Pleasant Mountain, which I'll feature on an episode once their long-term plans come together.I also interviewed the leaders of each of Boyne's Michigan resorts:That just leaves Brighton and Cypress. I'll get to Brighton soon enough, and I'll wrap Cypress in after I officially enter Canada in May.Meet my new co-host, Rocky the catMy cat wouldn't shut up and is the third party in this podcast. His name is Rocky. He is 17. Or so. He looks like he's about 700. He could be. I adopted him from a shelter in May 2006. Meaning he's been in my life longer than either of my kids, by several years. A fact that astonishes me, really. All he does is meow meow meow all goddamn day. He wants to eat every five minutes. Meow meow meow. That's the problem during this podcast – he is demanding his five-times-hourly feeding. Otherwise, he is a sweet animal. He comes when you call him, like a dog. He hates the outside and sheds like a yeti. He's best buddies with my 5-year-old son and he looks like a miniature cow:He's moved all over New York City with me, though he would be just as happy living in a box truck in a Tampa strip mall. He can no longer run or jump, though he still manages the stairs quite well. He is not a smart animal, and that may have contributed to his longevity – he is not curious enough to get himself into trouble. He still manages to make quite a mess. A cat is the highest-maintenance animal I can manage, and just barely. But I quite like him, even if he chose an unusual hour, on this one day, to vary from his normal 22-hour-per-day sleep schedule and interject himself into our conversation.The Storm explores the world of lift-served skiing all year long. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 125/100 in 2022, and number 371 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

To support independent ski journalism, please consider becoming a free or paid subscriber. This podcast hit paid subscribers' inboxes on Nov. 17. It dropped for free subscribers on Nov. 20. To receive future pods as soon as they're live, please consider an upgrade to a paid subscription.WhoChad Linebaugh, President and General Manager of Sundance Mountain, UtahRecorded onNovember 7, 2022About SundanceClick here for a mountain stats overviewOwned by: Broadreach Capital Partners and Cedar Capital PartnersPass affiliations: Power PassReciprocal pass partners:* 3 days at each Mountain Capital Partners ski area: Arizona Snowbowl, Purgatory, Hesperus, Brian Head, Nordic Valley, Sipapu, Pajarito, Willamette Pass* 3 days each at Snow King, Ski Cooper* 1 unguided day at SilvertonLocated in: Sundance, UtahClosest neighboring ski areas: Park City (47 minutes), Deer Valley (50 minutes), Woodward Park City (50 minutes), Utah Olympic Park (51 minutes), Solitude (57 minutes), Brighton (1 hour), Snowbird (1 hour, 7 minutes), Alta (1 hour, 10 minutes) – travel times may vary considerably in winter.Base elevation: 6,100 feetSummit elevation: 8,250 feetVertical drop: 2,150 feetSkiable Acres: 515Average annual snowfall: 300 inchesTrail count: 50 (20% black, 45% intermediate, 35% beginner)Lift count: 9 (1 high-speed quad, 4 fixed-grip quads, 1 triple, 3 carpets)The map above is last season's, and does not include the Wildwood expansion that's coming online for the 2022-23 ski season. Here's where the new terrain will sit - you can see Jake's landing looker's right, and Flathead rising looker's left:And here's an overhead view of the new terrain:Update [11/24/2022]: the new trailmapWhy I interviewed himIt sits inconspicuous and unassuming, 13 air miles and 49 road miles south of Little Cottonwood Canyon. Five hundred acres in a 5,000-acre resort. Step off your plane at Salt Lake airport and you're 40 minutes away from half a dozen powder bangers and this is not one of them. It's Sundance. “Isn't that that film fiestival?” Epkon Bro asks as he punches Park City into his GPS. “No time for that on my HASHTAG POWDY TOWN TRIP!”And that's OK. We won't be needing Epkon Bro for today's stop. Because where we're going today is Utah before Utah skiing went nuclear. Before the California invasion. Before this state with just 15 ski areas became third in the nation in annual skier visits. When Snowbird opened in 1971, Utah had 1.1 million residents. Today it has 3.1 million. On any given Saturday, every single one of them is angling their SUV toward the mouth of the Cottonwoods.Except everyone skiing Sundance. Here's the locals bump we all wish we had: 300 inches of snow, 2,000-plus feet of vert, owners with the cash Gatlings blowing full auto. Everyone else, somewhere else. Most of the tourists. Most of the Salt Locals. Certainly the Epkon hordes, trying to ski their passes down to $5 a day. So, here it is: Utah skiing before all the things that changed Utah skiing, mostly for the worse. Twenty years ago? Thirty? Who cares. You found it. Enjoy it.What we talked aboutEarly snow in the West; from breakfast waiter to running the resort; when big brother takes you skiing; Sundance in the 1970s; setting yourself apart when you're the ski area down the road from the Wasatch; the longest-tenured ski resort employee in the country?; Timp Haven; enter Robert Redford; the resort's expanse and legacy of conservation; working for Redford; the origins and impact of the Sundance Film Festival; why Redford sold Sundance; a profile of the new owners; industry veteran Bill Jensen's impact on the resort; Sundance's rapid and radical transformation under its new owners; the fantastically weird Ray's lift and why the mountain finally upgraded it; bringing back the old Mandan lift unload and corresponding terrain; breaking down the new alignments for Stairway and Outlaw; why Red's isn't a high-speed lift; the massive new lift project Sundance is planning next and the potential terrain expansion that could go with that; what the new lift would mean for Flathead; why Outlaw ended up as a quad, rather than a six-pack; how Outlaw ended up running chairs from Big Sky's Swift Current quad; why the resort retired the Navajo lift in 1995, and brought back a similar lift called Jake's a decade ago; why Jake's runs on a different line than Navajo; Jake's odd lower mid-station; re-thinking the road that runs beneath Jake's; Sundance's huge snowmaking expansion; going deep on Sundance's Wildwood expansion and new lift; the return of hot bread and honey-butter; potential far-future expansion; upgrading the Bearclaw lodge; night-skiing; whether Sundance could expand its group of season pass reciprocal partners; and the possibility of Sundance joining Indy Pass.Why I thought that now was a good time for this interviewA decade ago, Sundance was a relic. Old lifts. Slow lifts. Fixed-grip lifts all. A handle tow at the bottom. No carpets. One chair out of the base: the unbelievable Ray's, a mile-long up-and-over doozy with two midstations and a ride time longer than the State of the Union. Some snowmaking. Not a lot. Not enough.Two years ago, longtime owner Robert Redford sold the joint. The new owners brought in Bill Jensen, a U.S. Ski & Snowboard Hall of Famer and onetime overlord of Breckenridge, Vail, Telluride, and Intrawest. Overnight, they smashed the place to bits and remade it in the image of a modern ski resort: Ray's demolished (it's going to live on at Lookout Pass), in its place a high-speed quad up the frontside – all the way up the frontside, to where the Mandan lift once landed – and a short connector lift in back; expanded night-skiing; dramatically expanded snowmaking; a trio of progression carpets at the base; more parking. This year: a 10-trail, 15-acre beginner-focused expansion. On its way out next: the 47-year-old Flathead triple. With what? You'll have to listen to the podcast for details on that.Once Flathead goes, Sundance will have one of the newest lift fleets on the continent (Redford did replace Arrowhead with a lift called Red's in 2016, and put in a new lift called Jake's in 2012), a reliable and modern collection buffeted by an ever-evolving snowmaking system that can defend the place from its relatively low elevation. It will have better skier flow, and (probably) more terrain for them to ski on.What it won't have are any of the ever-increasing numbers of Epkon Bros. The ones who won't ski anywhere off-pass. The ones obsessed with stats and biggest-tallest-most. The ones how don't mind company.Sundance is building something different. And it's something worth trying. What I got wrongI asked Chad why Jake's lift did not have a mid-station, like the old Navajo lift. Jake's does have a mid-station, of course, but it's just a touch higher than the bottom load. What I'd meant to ask was this, “why doesn't Jake's have a mid-mountain mid-station, as Navajo had?” I also incorrectly stated that Jake's followed the same line as Navajo, which was a bad reading of the trailmap on my part. Regardless, we sort it all out on the pod.Why you should ski SundanceIt's worth going a bit deeper on passes here, as Utah has what is probably the most mature megapass market of any major ski hub in America. All 14 of the state's major commercial ski areas are affiliated with one pass or another, including Sundance:If you've never heard of the Power Pass, it's the season pass for Mountain Capital Partners eight ski areas: Arizona Snowbowl, Purgatory, Hesperus, Brian Head, Nordic Valley, Sipapu, Pajarito, and Willamette Pass. Like the Ikon Pass, which includes Alterra's 14 ski areas plus a bunch of partners, the Power Pass has some add-ons: Copper Mountain, Loveland, Monarch, and Sundance. Here's the full roster:Anyway, it's a relatively low-volume regional pass, in no danger of overrunning Sundance or any other partner.Sundance doesn't have the elevation, snowfall totals, or sheer size of its megapass neighbors just to its north, but it doesn't have their crowds either, and it has just enough of those other things to make the skiing interesting. On weekends, on holidays, on fight-for-your-life LCC powder days, this is your post-up spot, an alternative where you can rack vert without really worrying about it and without really trying.Podcast notesSundance has one of the most interesting lift histories in the country. Most ski areas simply drop new lifts on their old lines. Sundance rarely does that, instead shuffling machines all over the mountain to try different configurations. Here's what the mountain looked like in 1988:In 1995, they removed the Navajo and Mandan doubles and installed the wacky Ray's, which landed lower than Mandan before curling over the mountain's backside:By 2012, Sundance realized it needed a second out-of-base lift again, and it build the Jake's quad. This lands approximately where Navajo did decades earlier, but follows a shorter line, starting from the newer, upper parking lots:Interestingly, the new Red's quad, built in 2016, follows approximately the same line as the Arrowhead triple, the 1985 Yan lift that it replaced, but Outlaw and Stairway both follow different lines than Ray's, with different load, unload, and mid-station points. Don't expect a direct replacement for Flathead either – Linebaugh outlines what that dramatic change will look like in the podcast.The Storm publishes year-round, and guarantees 100 articles per year. This is article 124/100 in 2022, and number 370 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane, or, more likely, I just get busy). You can also email skiing@substack.com.The Storm explores the world of lift-served skiing all year round. Join us. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

To support independent ski journalism, please consider becoming a free or paid subscriber. This podcast hit paid subscribers' inboxes on Oct. 10. Free subscribers got it on Oct. 13. To receive future pods as soon as they're live, please consider an upgrade to a paid subscription.WhoKen Rider, general manager of Brundage Mountain, IdahoRecorded onOct. 3, 2022About BrundageClick here for a mountain stats overviewOwned by: Brundage Mountain Holdings LLC, which Rider describes as a collection of “Idaho families.”Pass affiliations: Indy PassReciprocal pass partners – view full list here:* 5 days at Red Lodge* 4 days at Diamond Peak* 3 days each at Loveland, Monarch, Ski Cooper, Sunlight, Mt. Bohemia, Snow King, Mt. Hood Meadows, Beaver Mountain* 2 days at Homewood* Limited tickets available at Powder Mountain* Half off lift tickets at AltaLocated in: McCall, IdahoClosest neighboring ski areas: Little Ski Hill (10 minutes), Tamarack (47 minutes)Base elevation: 5,882 feetSummit elevation: 7,803 feet at SargentsVertical drop: 1,920 feetSkiable Acres: 1,920 acresAverage annual snowfall: 320 inchesTrail count: 70 (46% black, 33% intermediate, 21% beginner)Lift count: 6 (1 high-speed quad, 4 triples, 1 surface lift - view Lift Blog's of inventory of Brundage's lift fleet)Uphill capacity: 7,900 skiers per hourWhy I interviewed himIn April, I put together a list of 11 ski areas offering bomber reciprocal season pass benefits. Since the passes I chose are inexpensive and offer free days at up to 50 partners, they've become a bit of a cheat code for the adventure set ready to break from (or supplement) Epic or Ikon - even for skiers who live nowhere near the mountain. With that wink-wink in mind, I contacted each ski area to ask whether they mailed season passes. Brundage's answer led to an email exchange that led to this podcast.Some version of that story is how around half of Storm Skiing Podcasts are booked, but the timing was fortuitous. I'd been meaning to reach out anyway. What was this big mountain with big snow that was an Indy Pass favorite? How does a place that's larger than Aspen Mountain and Aspen Highlands combined, that's roughly the size of Beaver Creek or Deer Valley, that gets as much snow as Winter Park, stand so unassuming on the national scene? Yes, the place only has one high-speed lift and no on-slope lodging. It's far off any interstate and not particularly close to any large cities. But it's up the road from a great resort town (McCall), and close enough to supernova-ing Boise to catch some of the ambient heat.Who are you, Brundage? And why are you so shy about it? It was time to talk.What we talked aboutDetermining this year's opening date; snowmaking at Eldora; going from grad school to $10-an-hour peddling Copper Mountain lift tickets; working at heyday Intrawest; Tamarack in its Wild West 2004 grand opening; Tamarack's decline and current renaissance; Grand Targhee; McCall 101; the Little Ski Hill; how mountain-town pricing pressures are hitting Idaho; wage bumps and creative employee housing at Brundage; modernizing Brundage; the ski area's ownership history and the group that purchased it two years ago; Brundage's aggressive, expansive master plan; the Temptation Knob beginner/intermediate pod and what sort of lifts we could see there; Brundage's 320 average annual inches of snow falls at its base; potential lifts up Hidden Valley and Sargents; whether the Centennial triple could make its way to another part of the mountain; potential expansion off the East Side/backside of Brundage; how large Brundage could become if the master plan is fully built out; whether Brundage could be or wants to be a national destination; whether Bluebird Express could ever be upgraded to a six-pack; the evolution of BEARTOPIA!!!; Brundage's snowmaking capabilities, potential, and water source; the incoming new lodge; fixing the flow from parking lot to lodge to rentals to ski school; finally slopeside housing; the tension between the keep-it-wild crowd and people who want to sleep on the mountain; season passes; why Brundage was an inaugural Indy Pass member; the percentage of Brundage skier visits that are Indy and whether the pass is causing peak-period crowding; why the ski area introduced Indy Pass blackouts last year; and why Brundage continues to offer reciprocal lift ticket partnerships (for now).                Why I thought that now was a good time for this interviewBrundage is one of many indie resorts across the West that are leveling up. Under an Idaho-strong group that took ownership a few years ago, the ski area is reworking its master plan. The scale of this thing is pretty incredible. Observe:Compare that to the trailmap above. The new plan would add:* A new beginner/intermediate pod on Temptation Knob, adjacent to the existing Beartopia pod. Rider told me that he foresees a high-speed quad rising up the knob's 650-ish vertical feet and a surface lift off the backside.* A fixed-grip quad serving Hidden Valley from the base area.* A pair of lifts serving Sargents, which is currently on the trailmap as unpatrolled terrain. Rider said that he imagines both Sargents and Wayback as fixed-grip doubles or quads.* Two large intermediate/beginner pods off the backside, both likely served by fixed-grip quads – labelled “Lift G” and “Eastside” on the map.If completed, these expansions would vault Brundage into Bogus Basin/Sun Valley territory size-wise, but there's a lot more happening here: a new lodge that isn't 700 steps above the parking lot, on-site residences, extensive (and creative) employee housing, serious snowmaking investments, and much more.Brundage is also a bit of a barnstormer, among the top two Indy Pass resorts in the West every year since launch. New England, of course, is Indy ground zero, but this year Brundage finished 10th in redemptions out of 82 Indy Pass partners. The only Western resort to top out higher was Utah A-bomb Powder Mountain.That really surprised me. My guess would have been Indy's big Washington ski areas – Mission Ridge, White Pass, 49 Degrees North – and Silver Mountain plopped dead off Interstate 90 an hour east of Spokane. Yes, the Tamarack/Brundage combo – the mountains sit less than an hour apart – is one of Indy's best, but the McCall Miracle was a top draw even before Tamarack joined in 2020.Brundage is telling a good story, and it's getting better. Now was a great time for a check-in.Questions I wish I'd askedI meant to ask about the Rainbow Fire, which hit Brundage last month but ended up leaving minimal damage. An article on the resort's website summarizes the whole ordeal pretty well anyway:Just five days after lightning sparked a fire at the top of Brundage Mountain, the Forest Service has declared the Rainbow Fire to be officially under control.The Rainbow Fire was sparked by lightning during a thunderstorm event on the evening of Wednesday, September 7 and was immediately visible from both McCall and New Meadows. Initial attack efforts kept the fire from spreading beyond the upper Hidden Valley area, which is located to the north of Brundage Mountain's main front side runs.Smokejumpers and engine crews engaged with the fire the first night, and an aerial assault from helicopters and scoopers doused the flames with water and applied fire retardant at the top of Brundage Mountain the following day.Ground crews circled the fire zone with hoses and worked through the weekend to monitor the perimeter and put out hot spots. The fire was contained to an area of less than five acres.“The Brundage Mountain team would, once again, like to thank the smokejumpers, firefighters and fire managers who sprung into action to quickly control this fire,” says Brundage Mountain General Manager, Ken Rider. “Wednesday night's lightning event resulted in a number of new fire starts on the Payette National Forest. The efforts to contain and control those new fires, while continuing to make progress on larger, existing fires in the area, speaks to the skill, dedication and hard work of our friends at the Payette National Forest and partner organizations like SITPA, the BLM and Lone Peak Fire Department from Utah.”Brundage Mountain crews will be assessing the Rainbow Fire scar but the impacts on skiers and riders are expected to be minimal.“The torching and visible flames the first night of this fire were alarming,” added Rider. “We are beyond grateful that it will have such a minor impact on our overall operations and on the skiing and riding public.”What I got wrongI say in the intro that Rider began his ski career at Intrawest. As we discuss in the conversation, his first ski job was actually at Eldora. I also asked Rider about going to the “new ski state” of Idaho when he went to work at Tamarack – I meant to say “new-to-you ski state,” since Rider was moving there from Colorado. I also have it stuck in my head that Beaver Creek, opened in 1980, was the last major ski resort developed in the U.S. prior to Tamarack in 2004, but Rider correctly reminded me that it was Deer Valley, in 1981. One could also argue for Yellowstone Club (1997), Mount Bohemia (2000), Silverton (2001), or even Whitetail (1991). But those all have some sort of asterisk: too oligarchy, too minimalist, too borderline-backcountryish, too Pennsylvania. The NSAA keeps a list here, though it's missing quite a few ski areas (Wolf Creek), and has a bunch that haven't operated in a while (Gateway, New Hampshire; Elk Ridge, Arizona).Why you should ski BrundageIf you're reading this far down the page then you don't need much of a nudge to pencil “ski 2,000-acre, 2,000-foot-vertical-drop ski area with 300-plus inches of snow” into your winter calendar. The skiing, like most Idaho skiing, is pretty great. But I always feel a sense of urgency when describing ski areas that are poised to unfold like a pop-up book into something far larger. It's only going to take a few more seasons of Epic and Ikon mountains disgorging the Epkonotron onto their slopes to turbocharge the Skipass Hack-O-Matic 5000. Savvy vacationers are going to figure out the McCall + a growing Brundage + a growing Tamarack = a-good-ski-vacation-without-feeling-as-though-you're-re-enacting-the-invasion-of-Normandy equation at some point.Brundage will never be Park City or Palisades Tahoe. But it will get bigger and better and busier than it is today. So go now, while their longest lift is still a fixed-grip triple crawling 1,653 vertical feet up the incline, over hillocks and pine forests and with the lakes placid in the distance. Enjoy the motion in the midst of stillness, the big mountain with the little-mountain vibe and prices and energy. And look around and imagine what it will one day be.Podcast notesRider and I discussed the Beartopia map briefly. It's a pretty brilliant rework of Brundage's beginner corner. If you don't have kids, perhaps you don't agree. But I recently sat beside my 5-year-old for a flight across the Atlantic, during which time he became obsessed with the route map displayed on the seatback monitor. The touchscreen offered two options: the regular map or the “kids' map.” The kids' map was nothing more than the regular map with some skunks and deer and bears superimposed over the atlas. And yet so extreme was his delight that you would have thought I had just invented cookie burgers. Yes Son it's just like a hamburger but instead of meat there's a giant cookie in there and yes of course you can have seven of them.Anyway, here's the map:Rider at one point compares the Brundage baselodge to “a steamship on the Mississippi Delta.” It was not meant to be a compliment. The lodge, like those antique riverboats, is staggered, boxy, imposing. An anachronism in our architecture-at-peace-with-the-earth moment. Still, as an avid reader of Twain, I found the comparison interesting, a literary-historic reference in a podcast about an Idaho ski area. Those sorts of thinkers, fecund and surprising, are the sorts of folks I want running my local.I also mentioned in the intro that Brundage is my third Idaho podcast this year. In January, I went deep on the Tamarack story with the resort's president, Scott Turlington:Then, this summer, I chatted with Bogus Basin General Manager Brad Wilson:The Storm publishes year-round, and guarantees 100 articles per year. This is article 109/100 in 2022, and number 355 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane). You can also email skiing@substack.com.The Storm is exploring the world of lift-served skiing all year long. Join us.Like The Storm? 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To support independent ski journalism, please consider becoming a free or paid subscriber. This podcast hit paid subscribers’ inboxes on June 25. Free subscribers got it on June 28. To receive future pods as soon as they’re live, please consider an upgrade to a paid subscription.WhoRusty Gregory, CEO of Alterra Mountain Company, owner of the Ikon PassRecorded onJune 23, 2022About Alterra Mountain CompanyOwned by: KSL Capital and Henry Crown and CompanyAbout the Ikon PassHere’s a breakdown of all the ski areas that are party to Alterra’s Ikon Pass:Why I interviewed himIn its first five years, Alterra has gotten just about everything right – or about as right as any ski company can as it Starfoxes its way through an asteroid belt filled with Covid and empowered workers and shattered supply chains and The Day After Tomorrow weather patterns and an evolving social fabric and the sudden realization by U.S. Americans that there’s such a thing as outside. The company changed the name of one of America’s iconic resorts, managed a near meltdown of its Pacific Northwest anchor, met Covid as well as it could, and continually tweaked Ikon Pass access tiers to avoid overwhelming partner mountains while still offering skiers good value. Oh, and adding Sun Valley, Snowbasin, Chamonix, Dolomiti Superski, Kitzbühel, Schweitzer, Red Mountain, Mt. Bachelor, and Windham to the pass – all since Covid hit.If it’s all seemed a little improvisational and surprising, that’s because it has been. “I have a great propensity for enjoying chaos and anarchy,” Gregory tells me in the podcast. That explains a lot. In the frantic weeks after Covid zipped North American skiing shut in March 2020, angry skiers demanded concessions for lost spring skiing. Vail released, all at once, an encyclopedic Epic Pass credit plan, which metered discounts based upon number of days skied and introduced an “Epic Coverage” program that secured your investment in the event of everything from a Covid resurgence to the death of a beloved houseplant. Alterra, meanwhile, spun its plan together in four dispatches weeks apart – a renewal discount here, a deferral policy there, an extension six weeks later. “We’re continuing to strengthen our offerings,” Gregory told me on the podcast mid-way through this staggered rollout.In other words, Dude, just chill. We’ll get it right. Whether they ultimately did or not – with their Covid response or anything else – is a bit subjective. But I think they’ve gotten more right than wrong. There was nothing inevitable about Alterra or the Ikon Pass. Vail launched the Epic Pass in 2008. It took a decade for the industry to come up with an effective response. The Mountain Collective managed to gather all the best indies into a crew, but its reach was limited, with just two days at each partner. M.A.X. Pass, with five days per partner, got closer, but it was short on alpha mountains such as Jackson Hole or Snowbird (it did feature Big Sky, Copper, Steamboat, and Winter Park) and wasn’t a season pass to any ski area. The Ikon Pass knitted together an almost impossible coalition of competitors into a coherent product that was an actual Epic Pass equal. Boyne, Powdr, and the ghosts of Intrawest joining forces was a bit like the Mets and the Red Sox uniting to take on the Yankees. It was – and is – an unlikely coalition of competitors fused around a common cause.The Ikon Pass was a great idea. But so was AOL-Time Warner – or so it seemed at the time. But great things, combined, do not always work. They can turn toxic, backfire, fail. Five years in, Alterra and Ikon have, as Gregory tells me, “dramatically exceeded our expectations in every metric for the fifth year in a row.” While Rusty is allergic to credit, he deserves a lot. He understands how complex and unruly and unpredictable skiing and the ski industry is. He came up under the tutelage of the great and feisty Dave McCoy, founder of the incomparable and isolated Mammoth Mountain, that snowy California kingdom that didn’t give a damn what anyone else was doing. He understood how to bring people together while allowing them to exist apart. That’s not easy. I can’t get 10 people to agree to a set of rules at a tailgate cornhole tournament (the beer probably doesn’t help). Everyone who loves the current version of lift-served skiing – which can deliver a skier to just about any chairlift in the United States on a handful of passes (and that’s definitely not all of you), and has inspired an unprecedented wave of ski area re-investment – owes Gregory at least a bit of gratitude.What we talked aboutThe accidental CEO; Alterra’s “first order of business was to do no harm”; Rusty’s mindset when the Ikon Pass launched; the moment when everyone began believing that the Ikon Pass would work; reflections on the first five years of Alterra and Ikon; the challenges of uniting far-flung independent ski areas under one coalition; “every year we have to make the effort to stay together”; the radically idiosyncratic individualism of Dave McCoy; what it means that Ikon has never lost a partner – “there’s no points in life for losing friends”; Alterra doesn’t like the Ikon Base Plus Pass either; Covid shutdown PTSD; the long-term impact of Covid on skiing and the world; the risks of complacency around the Covid-driven outdoor boom; why Alterra’s next CEO, Jared Smith, comes from outside the ski industry; how the Ikon Pass and Alterra  needs to evolve; preserving the cultural quirks of individual mountains as Alterra grows and evolves under new leadership; “we dramatically exceeded our expectations in every metric for the fifth year in a row”; the importance of ceding local decisions to local resorts; “I have a great propensity for enjoying chaos and anarchy”; the current state of the labor market; Ikon Pass sales trends; “having too many people on the mountain at one time is not a great experience”; staying “maniacally guest-experience focused”; Crystal Mountain’s enormous pass price increase for next season; why Deer Valley and Alta moved off the Base Pass for next season; Mayflower, the resort coming online next to Deer Valley; the Ikon Session Pass as a gateway product; why Alterra pulled Mammoth, Palisades Tahoe, and Sugarbush off the Mountain Collective Pass; Sun Valley and Snowbasin joining Ikon; Ikon’s growing European network; whether Alterra would ever look to buy in Europe; “we’re making constant efforts” to sign new Ikon Pass partners; “we’re very interested in Pennsylvania”; I just won’t let the fact that KSL owns Blue and Camelback go; “Alterra needs to move at the right pace”; whether we will ever see more Ikon partners in the Midwest; why Alterra hasn’t bought a ski area since 2019; whether Alterra is bidding on Jay Peak; and thoughts on Rob Katz’s “growth NIMBYism” speech.Why I thought that now was a good time for this interviewGregory has been Alterra’s CEO for about four and a half years. That seems to be about four and a half years longer than he wanted the job. In 2017, he was enjoying retirement after four decades at Mammoth. As an investor in the nascent Alterra Mountain Company – a Frankenski made up of Mammoth, Palisades Tahoe, and the remains of Intrawest – he helped conduct a wide-reaching search for the company’s first CEO. He ended up with the job not through some deft power play but because the committee simply couldn’t find anyone else qualified to take it.His only plan, he said, was to do no harm. There are, as we have seen, plenty of ways to make multi-mountain ski conglomerates fail. Boyne alone has managed the trick over the extra long term (a fact that the company does not get nearly enough credit for). The years after Gregory took the job in February 2018 certainly tested whether Alterra and Ikon, as constructs, were durable beyond the stoke of first concept.They are. And he’s done. At 68, confined for the past half decade to a Denver office building, I get the sense that Gregory is ready to get away from his desk and back in the liftline (or maybe not – “I will be so pissed if I have to wait in a line,” he tells me on the podcast). He’s earned the break and the freedom. It’s someone else’s turn.That someone else, as we learned last month, will be Jared Smith, Alterra’s current president. Gregory will move into a vice chairman of the board role, a position that I suspect requires extensive on-the-ground snow reporting. Smith, who joined Alterra last year after nearly two decades with Live Nation/Ticketmaster, has plenty to prove. As I wrote in May:Gregory was the ultimate industry insider, a college football player-turned-liftie who worked at Mammoth for 40 years before taking the top job at Alterra in 2018. He’d been through the battles, understood the fickle nature of the ski biz, saved Mammoth from bankruptcy several times. Universally liked and respected, he was the ideal leader for Alterra’s remarkable launch, an aggressive and unprecedented union of the industry’s top non-Vail operators, wielding skiing’s Excalibur: a wintry Voltron called the Ikon Pass. That such disparate players – themselves competitors – not only came together but continued to join the Ikon Pass has no doubt been at least partly due to Gregory’s confidence and charisma.Smith came to Alterra last June after 18 years at Live Nation and Ticketmaster. I don’t know if he even skis. He is, by all accounts, a master of building products that knit consumers to experiences through technology. That’s a crucial skillset for Alterra, which must meet skiers on the devices that have eaten their lives. But technology won’t matter at all if the skiing itself suffers. Alterra has thrived as the anti-Vail, a conglomerate with an indie sheen. Will the Ikon Pass continue to tweak access levels to mitigate crowding? Will Alterra continue its mega-investments to modernize and gigantify its resorts? Can the company keep the restless coterie of Boyne, Powdr, Jackson Hole, Alta, Taos, A-Basin, Revelstoke, Red, and Schweitzer satisfied enough to stay united on a single pass? For Alterra, and for the Ikon Pass, these are the existential questions.I have been assured, by multiple sources, that Smith does, in fact, ski. And has an intuitive understanding of where consumers need to be, helping to transform Ticketmaster from a paper-based anachronism into a digital-first experience company. Covid helped accelerate skiing’s embrace of e-commerce. That, according to Gregory, is just the beginning. “Different times require different leadership, and Jared Smith is the right leader going forward,” Gregory tells me in the podcast.Alterra’s first five years were a proof of concept: can the Ikon Pass work? Yes. It works quite well. Now what? They’ve already thought of all the obvious things: buy more mountains, add more partners, play with discounts to make the thing attractive to loyalists and families. But how does Alterra sew the analogue joy that is skiing’s greatest pull into the digital scaffolding that’s hammering the disparate parts of our modern existence together? And how does it do that without compromising the skiing that must not suffer? Is that more difficult than getting Revelstoke and Killington and Taos to all suit up in the same jersey? It might be. But it was a good time to get Gregory on the line and see how he viewed the whole thing before he bounced.Questions I wish I’d askedEven though this went long, there were a bunch of questions I didn’t get to. I really wanted to ask how Alterra was approaching the need for more employee housing. I also wanted to push a little more on the $269 Steamboat lift tickets – like seriously there must be a better way. I also think blackout dates need to evolve as a crowding counter-measure, and Vail and Alterra both need to start thinking past holiday blackouts (as Indy has already done quite well). I’ve also been preoccupied lately with Alterra’s successive rolling out of megaprojects at Palisades Tahoe and Steamboat and Winter Park, and what that says about the company’s priorities. This also would have been a good time to check in on Alterra’s previously articulated commitments to diversity and the environment. These are all good topics, but Alterra has thus far been generous with access, and I anticipate ample opportunities to raise these questions with their leadership in the future.What I got wrongWell despite immense concentration and effort on my part, I finally reverted to my backwater roots and pronounced “gondola” as “gon-dole-ah,” a fact that is mostly amusing to my wife. Rusty and I vacillated between 61 million and 61.5 million reported U.S. skier visits last year. The correct number was 61 million. I also flip-flopped Vail’s Epic Pass sales number and stated at one point that the company had sold 1.2 million Epic Passes for the 2021-22 ski season. The correct number is 2.1 million – I did issue a midstream correction, but really you can’t clarify these things enough.Why you should consider an Ikon PassI feel a bit uncomfortable with the wording of this section header, but the “why you should ski X” section is a standard part of The Storm Skiing Podcast. I don’t endorse any one pass over any other – my job is simply to consider the merits and drawbacks of each. As regular readers know, pass analysis is a Storm pillar. But the Ikon Pass is uniquely great for a handful of reasons:An affordable kids’ pass. The Ikon Pass offers one of the best kids’ pass deals in skiing. Early-birds could have picked up a full Ikon Pass (with purchase of an adult pass) for children age 12 or under for $239. A Base Pass was $199. That’s insane. Many large ski areas – Waterville Valley, Mad River Glen – include a free kids pass with the purchase of an adult pass. But those are single-mountain passes. The Ikon lets you lap Stratton from your weekend condo, spend Christmas break at Snowbird, and do a Colorado tour over spring break. The bargain child’s pass is not as much of a differentiator as it once was – once Vail dropped Epic Pass prices last season, making the adult Epic Pass hundreds of dollars cheaper than an Ikon Pass, the adult-plus-kids pass equation worked out about the same for both major passes. Still, the price structures communicate plenty about Alterra’s priorities, and it’s an extremely strong message.A commitment to the long season. On April 23 this year, 21 Ikon partners still had lifts spinning. Epic passholders could access just nine resorts. That was a big improvement from the previous season, when the scorecard read 20-2 in favor of Ikon. Part of this is a coincidence – many of Alterra’s partners have decades-long histories of letting skiers ride out the snow: Killington, Snowbird, Arapahoe Basin, Sugarloaf. Others. But part of it is Alterra’s letting of big operational decisions to its individual resorts. If Crystal Mountain wants to stay open into June, Crystal Mountain stays open into June. If Stevens Pass has a 133-inch base on April 18… too bad. Closing day (in 2021) is April 18. The long season doesn’t matter to a lot of skiers. But to the ones it does matter to, it matters a lot. Alterra gets that.That lineup though… The Ikon Pass roster has been lights out from day one. But as the coalition has added partners, and as key mountains have migrated from Epic to Ikon, it has grown into the greatest collection of ski areas ever assembled. As I wrote in March:Whatever the reason is that Snowbasin and Sun Valley fled Epic, the ramifications for the North American multipass landscape are huge. So is Alterra’s decision to yank its two California flagships and its top-five New England resort off of the Mountain Collective. Those two moves gave the Ikon Pass the best top-to-bottom destination ski roster of any multi-mountain ski pass on the continent.Good arguments can still be made for the supremacy of the Epic Pass, which delivers seven days at Telluride and unlimited access to 10 North American megaresorts: Whistler, Northstar, Heavenly, Kirkwood, Park City, Crested Butte, Vail, Beaver Creek, Keystone, and Breckenridge, plus Stowe, one of the top two or three ski areas in the Northeast.But many of Vail’s ski areas are small and regionally focused. I like Hunter and Jack Frost and Roundtop and Mount Brighton, Michigan, and their value as businesses is unquestioned, both because they are busy and because they draw skiers from rich coastal and Midwestern cities to the Mountain West. But the Epic Pass’ 40-some U.S. and Canadian mountains are, as a group, objectively less compelling than Ikon’s.The Ikon Pass now delivers exclusive big-pass access to Steamboat, Winter Park, Copper Mountain, Palisades Tahoe, Mammoth, Crystal Washington, Red Mountain, Deer Valley, Solitude, and Brighton, as well as a killer New England lineup of Killington, Stratton, Sugarbush, Sunday River, and Loon. The pass also shares big-mountain partners with Mountain Collective: Alta, Arapahoe Basin, Aspen Snowmass, Banff Sunshine, Big Sky, Jackson Hole, Lake Louise, Revelstoke, Snowbasin, Snowbird, Sugarloaf, Sun Valley, and Taos. For pure fall-line thrills and rowdy, get-after-it terrain, there is just no comparison on any other pass.In large parts of America, it’s become impossible to imagine not buying an Ikon Pass. The lineup is just too good. Epic still makes more sense in many circumstances. But for the neutral party, aimed primarily for big-mountain destinations in a city not defined by access to a local, the Ikon is telling a damn good story.Podcast NotesRusty and I talked a bit about the huge jump in Crystal’s pass price for next season. Here’s a more comprehensive look that I wrote in March, based on conversations with Crystal CEO Frank DeBerry and a number of local skiers.We also discuss Mayflower Mountain Resort, which is to be built adjacent to Deer Valley. Here’s a bit more about that project, which could offer 4,300 acres on 3,000 vertical feet. The developers will have to overcome the ski area’s relatively low elevation, which will be compounded by Utah’s larger water issues.Rusty explained why Alterra pulled Palisades Tahoe, Mammoth, and Sugarbush off the Mountain Collective pass ahead of next ski season. Here were my initial thoughts on that move. A tribute to Mammoth Mountain founder Dave McCoy, who died in 2020 at age 104:Previous Storm Skiing Podcasts with Rusty or Ikon Pass mountain leadersThe Summit at Snoqualmie President & GM Guy Lawrence – April 20, 2022Arapahoe Basin COO Alan Henceroth – April 14, 2022Big Sky President & COO Taylor Middleton – April 6, 2022Solitude President & COO Amber Broadaway – March 5, 2022The Highlands at Harbor Springs President & GM Mike Chumbler – Feb. 18, 2022Steamboat President & COO & Alterra Central Region COO Rob Perlman – Dec. 9, 2021Jackson Hole President Mary Kate Buckley – Nov. 17, 2021Crystal Mountain, Washington President & CEO Frank DeBerry – Oct. 22, 2021Boyne Mountain GM Ed Grice – Oct. 19, 2021Mt. Buller, Australia GM Laurie Blampied – Oct. 12, 2021Aspen Skiing Company CEO Mike Kaplan – Oct. 1, 2021Taos Ski Valley CEO David Norden – Sept. 16, 2021Alterra CEO Rusty Gregory – March 25, 2021Sunday River GM Brian Heon – Feb. 10, 2021Windham President Chip Seamans – Jan. 31, 2021Sugarbush President & GM John Hammond – Nov. 2, 2020Sugarloaf GM Karl Strand – Part 2 – Sept. 30, 2020Sugarloaf GM Karl Strand – Part 1 – Sept. 25, 2020Palisades Tahoe President & COO Ron Cohen – Sept. 4, 2020Alterra CEO Rusty Gregory – May 5, 2020Boyne Resorts CEO Stephen Kircher – April 1, 2020Sunday River President & GM Dana Bullen – Feb. 14, 2020Loon Mountain President & GM Jay Scambio – Feb. 7, 2020Sugarbush President & COO Win Smith – Jan. 30, 2020Boyne Resorts CEO Stephen Kircher – Nov. 21, 2019Killington & Pico President & GM Mike Solimano – Oct. 13, 2019Future Storm Skiing Podcasts scheduled with Ikon Pass mountainsBoyne Resorts CEO Stephen Kircher – September 2022Sun Valley VP & GM Pete Sonntag – September 2022The Storm publishes year-round, and guarantees 100 articles per year. This is article 69/100 in 2022, and number 315 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane). You can also email skiing@substack.com. Please be patient - my response may take a while. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

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Paid subscribers receive thousands of extra words of content each month, plus all podcasts three days before free subscribers.WhoJoe Hession, CEO of Snow Partners, owners of Mountain Creek, Big Snow American Dream, Snowcloud, and Terrain Based LearningRecorded onJune 15, 2022About Mountain CreekLocated in: Vernon Township, New JerseyClosest neighboring ski areas: National Winter Activity Center, New Jersey (6 minutes); Mount Peter, New York (24 minutes); Campgaw, New Jersey (51 minutes); Big Snow American Dream (50 minutes)Pass affiliations: NoneBase elevation: 440 feetSummit elevation: 1,480 feetVertical drop: 1,040 feetSkiable Acres: 167Average annual snowfall: 65 inchesTrail count: 46Lift count: 9 (1 Cabriolet, 2 high-speed quads, 2 fixed-grip quads, 1 triple, 1 double, 2 carpets – view Lift Blog’s inventory of Mountain Creek’s lift fleet)About Big Snow American DreamLocated in: East Rutherford, New JerseyClosest neighboring ski areas: Campgaw, New Jersey (35 minutes); National Winter Activity Center, New Jersey (45 minutes); Mountain Creek, New Jersey (50 minutes); Mount Peter, New York (50 minutes)Pass affiliations: NoneVertical drop: 118 feetSkiable Acres: 4Average annual snowfall: 0 inchesTrail count: 4 (2 green, 1 blue, 1 black)Lift count: 4 (1 quad, 1 poma, 2 carpets - view Lift Blog’s of inventory of Big Snow American Dream’s lift fleet)Why I interviewed himTwenty-five years ago, Vail Resorts was known as “Vail Associates.” The company owned just two mountains: Vail and Beaver Creek, which are essentially right next door to each other in Eagle County, Colorado. The resorts were, as they are today, big, snowy, and fun. But they were not great businesses. Bankruptcy threatened. And the ski media – Skiing, Powder – was mostly dismissive. This was the dawn of the freeskiing era, and the cool kids were running the Circuit of Radness: Snowbird, Squaw, Mammoth, Jackson Hole, Whistler, the Powder Highway. Vail was for suburban dads from Michigan. Beaver Creek was for suburban dads from New York. If you wanted the good stuff, keep moving until you got to Crested Butte or Telluride. Vail was just another big Colorado ski resort, that happened to own another big Colorado ski resort, and that was it.Today, Vail is the largest ski company in history, with (soon to be) 41 resorts scattered across three continents. Its Epic Pass transformed and stabilized the industry. It is impossible to talk about modern lift-served North American skiing without talking about Vail Resorts.There was nothing inevitable about this. Pete Seibert, Vail’s founder, did not enter skiing with some snowy notion of Manifest Destiny. He just wanted to open a great ski resort. It was 18 years from Vail Mountain’s 1962 opening to the opening of Beaver Creek in 1980. It was nearly two more decades until Vail bought Keystone and Breck in 1997. It was 11 more years until the Epic Pass debuted, and a few more before anyone started to pay attention to it.What Snow Partners, led by Joe Hession, is doing right now has echoes of Vail 15 years ago. They are building something. Quietly. Steadily. Like trees growing in a forest. They rise slowly but suddenly they tower over everything.I’m not suggesting that Snow Partners will be the next Vail. That they will buy Revelstoke and Jackson Hole and Alta and launch the Ultimo Pass to compete with Epic and Ikon. What Snow Partners is building is different. Additive. It will likely be the best thing to ever happen to Vail or Alterra. Snow Partners is not digital cameras, here to crush Kodak. They are, rather, skiing’s Ben Franklin, who believed every community in America should have access to books via a lending library. In Snow Partners’ version of the future, every large city in America has access to skiing via an indoor snowdome.This will change everything. Everything. In profound ways that we can only now imagine. The engine of that change will be the tens of millions of potential new skiers that can wander into a Big Snow ski area, learn how to ski, and suddenly train their radar on the mountains. Texas has a population of around 29.5 million people. Florida has about 22 million. Georgia has around 11 million. Those 61.5 million people have zero in-state ski areas between them. They could soon have many. There are countless skiers living in these states now, of course, refugees from the North or people who grew up in ski families. But there are millions more who have never skied or even thought about it, but who would, given the option, at least try it as a novelty. And that novelty may become a hobby, and that hobby may become a lifestyle, and that lifestyle may become an obsession.As anyone reading this knows, there’s a pretty direct line between those first turns and the neverending lines rolling on repeat in your snow-obsessed brain. But you have to link those first couple turns. That’s hard. Most people never get there. And that’s where Big Snow, with its beginner zone loaded with instructors and sculpted terrain features – a system known as Terrain Based Learning – is so interesting. It not only gives people access to snow. It gives people a way to learn to love it, absent the broiling frustration of ropetows and ice and $500 private instructors. It’s a place that creates skiers.This – Big Snow, along with an industry-wide reorientation toward technology – is Hession’s vision. And it is impossible not to believe in his vision. Hession announces in this podcast that the company has secured funding to build multiple Big Snow ski areas within the foreseeable future. The combination of beginner-oriented slopes and simple, affordable packages has proven attractive even in New Jersey, where skiers have access to dozens of outdoor ski areas within a few hours’ drive. It makes money, and the business model is easily repeatable.Mountain Creek, where Hession began working as a parking lot attendant in his teens, is, he says, a passion project. The company is not buying anymore outdoor ski areas. But when Big Snows start minting new skiers by the thousands, and perhaps the millions, they may end up driving the most profound change to outdoor ski areas in decades.What we talked aboutThe nascent uphill scene at Mountain Creek; “most people don’t realize that this is what New Jersey looks like”; celebrating Big Snow’s re-opening; the three things everyone gets wrong about Big Snow; the night of the fire that closed the facility for seven months; how the fire started and what it damaged; three insurance companies walk into a bar…; why six weeks of work closed the facility for more than half a year; staying positive and mission-focused through multiple shutdowns at a historically troubled facility; New Jersey’s enormous diversity; skiing in Central Park?; “we’re creating a ski town culture in the Meadowlands in New Jersey”; everyone loves Big Snow; the story behind creating Big Snow’s beginner-focused business model; why most people don’t have fun skiing and snowboarding; the four kinds of fun; what makes skiing and snowboarding a lifestyle; what Hession got really wrong about lessons; the “haphazard” development of most ski areas; more Big Snows incoming; why Big Snow is a great business from a financial and expense point of view; looking to Top Golf for inspiration on scale and replicability; where we could see the next Big Snow; how many indoor ski domes could the United States handle?; what differentiates Big Snow from Alpine-X; whether future Big Snows will be standalone facilities or attached to larger malls; is American Dream Mall too big to fail?; finding salvation from school struggles as a parking lot attendant at Vernon Valley Great Gorge; Action Park; two future ski industry leaders working the rental shop; Intrawest kicks down the door and rearranges the world overnight; a “complicated” relationship with Mountain Creek; Intrawest’s rapid decline and the fate of Mountain Creek; leaving your dream job; ownership under Crystal Springs; how a three-week vacation will change your life; transforming Terrain Based Learning from a novelty to an empire; “I’ve been fascinated with how you go from working for a company to owning a company”; the far-flung but tightly bound ski industry and how Hession ended up running Big Snow; how much the Big Snow lease costs in a month; an Austin Powers moment; this is a technology company; an anti-kiosk position; the daily capacity of Mountain Creek; buying Mountain Creek; the art of operating a ski area; the biggest mistake most Mountain Creek operators have made; the bargain season pass as business cornerstone; “we were days away from Vail Resorts owning Mountain Creek today”; bankruptcy, Covid, and taking control of Mountain Creek and Big Snow in spite of it all; how much money Mountain Creek brings in in a year; “a lot of people don’t understand how hard it is to run a ski resort”; a monster chairlift project on the Vernon side of Mountain Creek; “a complicated relationship” with the oddest lift in the East ( the cabriolet) and what to do about it; “no one wants to take their skis on and off for a 1,000 feet of vertical”; which lift from Mountain Creek’s ancient past could make a comeback; bringing back the old Granite View and Route 80 trails; why expansion beyond the historic trail network is unlikely anytime soon; Creek’s huge natural snowmaking advantage; why no one at Mountain Creek “gives high-fives before the close of the season”; Hession is “absolutely” committed to stretching Creek’s season as long as possible; the biggest job of a ski resort in the summertime; the man who has blown snow at Mountain Creek for 52 years; whether Snow Operating would ever buy more outdoor ski resorts; “variation is evil”; the large ski resort that Hession tried to buy; “I don’t think anyone can run a massive network of resorts well”; an Applebee’s comparison; whether Mountain Creek or Big Snow could ever join a multi-mountain ski pass; why the M.A.X. Pass was a disaster for Mountain Creek; why Creek promotes the Epic and Ikon Passes on its social channels; changing your narrative; not a b******t mission statement; why the next decade in the ski industry may be the wildest yet; and the Joe P. Hession Foundation.Why I thought that now was a good time for this interviewI’ll admit that it can be awfully hard to appreciate the potential of Big Snow from the point of view of the casual observer. For anyone living in the New York metro area, the place spent a decade and a half as a vacant laughingstock, a symbol of excess and arrogance, an absurdly expensive novelty that was built, it seemed, just to be torn down. As I wrote last year:On Sept. 29, 2004, a coalition of developers broke ground on a project then known as Meadowlands Xanadu. Built atop a New Jersey swamp and hard by Interstate 95, the garish collection of boxes and ramps with their Romper Room palette could be seen from the upper floors of Manhattan skyscrapers, marooned in their vast asphalt parking lot, an entertainment complex with no one to entertain.It sat empty for years. Crushed, in turn, by incompetence, cost overruns, the Great Recession, lawsuits, and funding issues, the building that would host America’s first indoor ski slope melted into an eternal limbo of ridicule and scorn.I didn’t think it would ever open, and I didn’t understand the point if it did. This is the Northeast – we have no shortage of skiing. At four acres on 160-foot vertical drop, this would instantly become the smallest ski area in nine states. Wow. What’s the next item in your master development plan: an indoor beach in Hawaii?But eventually Big Snow did open: 5,545 days after the center’s groundbreaking. And it was not what I thought it would be. As I wrote the month after it opened:For its potential to pull huge numbers of never-evers into the addictive and thrilling gravitational pull of Planet Ski, Big Snow may end up being the most important ski area on the continent. It is cheap. It is always open. It sits hard against the fourth busiest interstate in the country and is embedded into a metro population of 20 million that has outsized influence on national and global trends. Over the coming decades, this ugly oversized refrigerator may introduce millions of people to the sport.I wrote that on Jan. 13, 2020, two months before Covid would shutter the facility for 177 days. It had only been open 94 days when that happened. Then, 388 days after re-opening on Sept. 1, 2020, fire struck. It caused millions in damage and another 244-day closure. After endless negotiations with insurance companies, Big Snow American Dream finally re-opened last month.So now what? Will this place finally stabilize? What about the disastrous financial state of the mall around it, which has, according to The Wall Street Journal, missed payments on its municipal bonds? Will we see more Big Snows? Will Snow Operating bid on Jay Peak? Will we ever get a real chairlift on Vernon at Mountain Creek? With Big Snow rebooted and live (take three), it was time to focus on the future of Snow Operating. And oh man, buckle up.Questions I wish I’d askedI could have stopped Joe at any time and asked a hundred follow-up questions on any of the dozens of points he made. But there would have been no point in that. He knew what I wanted to discuss, and the narrative is compelling enough on its own, without my input.Why you should ski Mountain Creek and Big SnowBig SnowIf you’re approaching Big Snow from the point of view of a seasoned skier, I want to stop you right there: this is not indoor Aspen. And it’s not pretending to be. Big Snow is skiing’s version of Six Flags. It’s an amusement park. All are welcome, all can participate. It’s affordable. It’s orderly. It’s easy. And it has the potential to become the greatest generator of new skiers since the invention of snow.And that will especially be true if this thing scales in the way that Hession believes it will. Imagine this: you live in Houston. No one in your family skis and so you’ve never thought about skiing. You’ve never even seen snow. You can’t imagine why anyone would ever want to. It looks cold, uncomfortable, exotic as moonrocks, and about as accessible. You’re not a skier and you probably never will be.But, what if Big Snow sprouts out of the ground like a snowy rollercoaster? It’s close. It’s cheap. It could be fun. You and your buddies decide to check it out. Or you take someone there on a date. Or you take your kids there as a distraction. Your lift ticket is well under $100 and includes skis and boots and poles and bindings and a jacket and snowpants (but not, for some reason, gloves), and access to instructors in the Terrain Based Learning area, a series of humps and squiggly snow features that move rookies with the ground beneath them. You enter as a novice and you leave as a skier. You go back. Five or six more times. Then you’re Googling “best skiing USA” and buying an Epic Pass and booking flights for Denver.And if that’s not you, how about this scenario that I face all the time: nonskiers tell me they want to try skiing. Can I take them? Given my background, this would not seem like an irrational request. But I’m not sure where to start. With lift tickets, rentals, and lessons, they’re looking at $150 to $200, plus a long car ride in either direction, just to try something that is cold and frustrating and unpredictable. I’m sure as hell not teaching them. My imagination proves unequal to the request. We don’t go skiing.Big Snow changes that calculus. Solves it. Instantly. Even, as Joe suggests in our interview, in places where you wouldn’t expect it. Denver or Salt Lake City or Minneapolis or Boston. Places that already have plenty of skiing nearby. Why? Well, if you’re in Denver, a snowdome means you don’t have to deal with I-70 or $199 lift tickets or figuring out which of the 100 chairlifts in Summit County would best suite your first ski adventure. You just go to the snowdome.The potential multiplying effect on new skiers is even more substantial when you consider the fact that these things never close. Hession points out that, after decades of refinement and tweaking, Mountain Creek is now finally able to consistently offer 100-day seasons. And given the local weather patterns, that’s actually amazing. But Big Snow – in New Jersey or elsewhere – will be open 365 days per year. That’s three and a half seasons of Mountain Creek, every single year. Multiply that by 10 or 20 or 30 Big Snows, and suddenly the U.S. has far more skiers than anyone ever could have imagined.Mountain CreekThere exists in the Northeast a coterie of unimaginative blockheads who seem to measure their self-worth mostly by the mountains that they dislike. Hunter is a big target. So is Mount Snow. But perhaps no one takes more ridicule, however, than Mountain Creek, that swarming Jersey bump with the shaky financial history and almost total lack of natural snow. Everyone remembers Vernon Valley Great Gorge (as Mountain Creek was once known), and its adjacent summertime operation, the raucous and profoundly dysfunctional Action Park. Or they remember Intrawest leaving Creek at the altar. Or that one time they arrived at Creek at noon on Dec. 29 and couldn’t find a place to park and spent half the afternoon waiting in line to buy a bowl of tomato soup. Or whatever. Now, based on those long-ago notions, they toss insults about Creek in between their Facebook posts from the Jackson Hole tram line or downing vodka shots with their crew, who are called the Drinksmore Boyz or Powder Dogzz or the Legalizerz or some orther poorly spelled compound absurdity anchored in a profound misunderstanding of how impressed society is in general with the antics of men in their 20s.  Whatever. I am an unapologetic Mountain Creek fan. I’ve written why many times, but here’s a summary:First, it is close. From my Brooklyn apartment, I can be booting up in an hour and 15 minutes on a weekend morning. It is a bargain. My no-blackout pass for the 2019-20 season was $230. It is deceptively large, stretching two miles from Vernon to Bear Peaks along New Jersey state highway 94. Its just over thousand-foot vertical drop means the runs feel substantial. It has night skiing, making it possible to start my day at my Midtown Manhattan desk job and finish it hooking forty-mile-an-hour turns down a frozen mountainside. The place is quite beautiful. Really. A panorama of rolling hills and farmland stretches northwest off the summit. The snowmaking system is excellent. They opened on November 16 this year and closed on April 7 last season, a by-any-measure horrible winter with too many thaws and wave after wave of base-destroying rain. And, if you know the time and place to go, Mountain Creek can be a hell of a lot of fun, thanks to the grown-up chutes-and-ladders terrain of South Peak, an endless tiered sequence of launchpads, rollers and rails (OK, I don’t ski rails), that will send you caroming down the mountain like an amped-up teenager (I am more than twice as old as any teenager).I don’t have a whole lot to add to that. It’s my home mountain. After spending my first seven ski seasons tooling around Midwest bumps, the glory of having a thousand-footer that near to me will never fade. The place isn’t perfect, of course, and no one is trying to tell that story, including me, as you can see in the full write-up below, but when I only have two or three hours to ski, Creek is an amazing gift that I will never take for granted:Podcast notesHere are a few articles laying out bits of Hession’s history with Mountain Creek:New VP has worked at Creek since his teens – Advertiser-News South, Feb. 22, 2012Mountain Creek Enters Ski Season With New Majority Owner Snow Operating – Northjersey.com, Nov. 23, 2018I’ve written quite a bit about Big Snow and Mountain Creek over the years. Here are a couple of the feature stories:The Curse of Big Snow – Sept. 30, 2021The Most Important Ski Area in America – Jan. 13, 2020This is the fourth podcast I’ve hosted that was at least in part focused on Mountain Creek:Big Snow and Mountain Creek Vice President of Marketing & Sales Hugh Reynolds – March 3, 2020Hermitage Club General Manager Bill Benneyan, who was also a former president, COO, and general manager of Mountain Creek – Dec. 4, 2020Crystal Mountain, Washington President and CEO Frank DeBerry, who was also a former president, COO, and general manager of Mountain Creek – Oct. 22, 2021Here are podcasts I’ve recorded with other industry folks that Hession mentions during our interview:Vail Resorts Rocky Mountain Region Chief Operating Officer and Mountain Division Executive Vice President Bill Rock – June 14, 2022Mountain High and Dodge Ridge President and CEO Karl Kapuscinski - June 10, 2022Alpine-X CEO John Emery – Aug. 4, 2021Fairbank Group Chairman Brian Fairbank – Oct. 16, 2020Killington and Pico President and General Manager Mike Solimano – Oct. 13, 2019Here’s the trailer for HBO’s Class Action Park, the 2020 documentary profiling the old water park on the Mountain Creek (then Vernon Valley-Great Gorge) grounds:Hession mentioned a retired chairlift and retired trails that he’d like to bring back to Mountain Creek:What Hession referred to as “the Galactic Chair” is Lift 9 on the trailmap below, which is from 1989. This would load at the junction of present-day Upper Horizon and Red Fox, and terminate on the landing where the Sojourn Double and Granite Peak Quad currently come together (see current trailmap above). This would give novice skiers a route to lap gentle Osprey and Red Fox, rather than forcing them all onto Lower Horizon all the way back to the Cabriolet. I don’t need to tell any regular Creek skiers how significant this could be in taking pressure off the lower mountain at Vernon/North. Lower Horizon is fairly steep and narrow for a green run, and this could be a compelling alternative, especially if these skiers then had the option of downloading the Cabriolet.Hession also talked about bringing back a pair of intermediate runs. One is Granite View, which is trails 34 (Cop Out), 35 (Fritz’s Folly) and 33 (Rim Run) on Granite Peak below. The trail closed around 2005 or ’06, and bringing it back would restore a welcome alternative for lapping Granite Peak.The second trail that Hession referenced was Route 80 (trail 24 on the Vernon side, running beneath lift 8), which cuts through what is now condos and has been closed for decades. I didn’t even realize it was still there. Talks with the condo association have yielded progress, Hession tells me, and we could see the trail return, providing another connection between Granite and Vernon.Creek skiers are also still obsessed with Pipeline, the double-black visible looker’s right of the Granite lift on this 2015 trailmap:I did not ask Hession about this run because I’d asked Hugh Reynolds about it on the podcast two years ago, and he made it clear that Pipeline was retired and would be as long as he and Hession ran the place.Here are links to a few more items we mentioned in the podcast:The 2019 Vermont Digger article that lists Snow Operating as an interested party in the Jay Peak sale.We talked a bit about the M.A.X. Pass, a short-lived multi-mountain pass that immediately preceded (and was dissolved by), the Ikon Pass. Here’s a list of partner resorts on that pass. Skiers received five days at each, and could add the pass onto a season pass at any partner ski area. This was missing heavies like Jackson Hole, Aspen, and Taos, but it did include some ballers like Big Sky and Killington. Resorts of the Canadian Rockies, which includes Fernie and Kicking Horse and is now aligned with the Epic Pass, was a member, as were a few ski areas that have since eschewed any megapass membership: Whiteface, Gore, Belleayre, Wachusett, Alyeska, Mountain High, Lee Canyon, and Whitewater. Odd as that seems, I’m sure we’ll look back at some of today’s megapass coalitions with shock and longing.This podcast hit paid subscribers’ inboxes on June 19. Free subscribers got it on June 22. To receive future pods as soon as they’re live, please consider an upgrade to a paid subscription.The Storm publishes year-round, and guarantees 100 articles per year. This is article 67/100 in 2022, and number 313 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane). You can also email skiing@substack.com. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Visitors to Sundance Mountain Resort this winter have found a wonderful new experience at one of Utah's great hidden gems. Working with the experienced Sundance team, legendary ski industry leader Bill Jensen has helped them transform the resort with new lifts, terrain, snowmaking and much more. Jensen, a longtime visionary who has led some of North America's most notable resorts, talked to Ski Utah's Last Chair about his storied career and the fun he's having coaching the team at Sundance.After stewarding Sundance for over a half-century, film legend Robert Redford sold his interest in December 2020 after carefully curating potential buyers to ensure his legacy would remain. The new investors included Broadreach Capital Partners and Cedar Capital Partners. But what was most important for skiers and riders was the inclusion of Jensen as a partner.While he didn't discover skiing until he was 19 in southern California, Jensen quickly grew passionate about the sport, starting his career at Mammoth Mountain as a liftie. In the decades since then he's hopscotched around in leadership roles from Vail to Whistler to Telluride and Intrawest. In 2019, he was inducted into the U.S. Ski & Snowboard Hall of Fame.In his new role, he fell in love with Sundance the day he hiked up to the top of Ray's Lift and then up to Mandan Summit. His vision came clear in an instant when he soaked in the view of Mt. Timpanogos from Mandan.This winter skiers were treated to a host of positive upgrades: The new high-speed Outlaw Express taking skiers from base to Mandan Summit in just seven minutes. New beginner and intermediate terrain off Mandan offering stunning new views and options. Check out Broadway! A new beginner area with three magic carpets.  A new return lift, Stairway, from the back mountain along with a new run allowing Bear Claw to base skiing or riding. The new Lookout restaurant with stunning views of Timp from the base. New snow guns as part of an upgraded snowmaking system, including a water holding pond. While he's been the top executive of the biggest ski resort companies in North America, he remains a true mountain guy always anxious to take visitors up on the mountain. Here are a few teasers from the interview. Check out the full conversation on Last Chair, available through all podcast platforms.Bill, you had a bit of a non-traditional introduction to skiing.Unfortunately, later than most people I know. Born in Hawaii and grew up in Southern California. When I was 19, for some reason I walked into a Sports Ltd. store in Woodland hills. They were showing the K2 Performers video. I saw skiing for the first time and was fascinated. I just went, ‘wow, this is incredible.' So I went skiing that winter one day, and that was it.I'll bet you were pretty excited to get a job as a liftie?It just connects you to people, and, candidly, it was fun! So that's where it all started. It was all happenstance. I had no idea that a ski area was even a business. I just saw it as some great recreational fun pursuit. And I just - I fell in love. You know, I always say, I love skiing, but I became passionate about the ski industry and the business and that's where things unfolded.You've lived in some great ski towns: Mammoth, Sun Valley, Whistler, Vail, Breckenridge. What has attracted you to those towns?In small towns, you get to know a lot of people. And I also like the fact that people depend on each other, whether it was helping them split their firewood or snow removal or whatever. You built relationships and,in ski towns, there's a common denominator that everybody loves snow and they love sliding on snow, whether they snowboard or ski now. But, you know, I just felt very comfortable in that environment. Living in a ski town, to me, just fit my ... who I was and my persona. I really like small mountain communities.What did it mean to be honored in the Hall of Fame?It's touching. It's gratifying. It wasn't something that you aspire to. I really believe in the sport. I believe that the skier is important and I've worked hard over my career to mentor people and bring new people into the business and see their careers grow. And that has been the most fulfilling part of my career.When you visited Sundance in 2020, what stood out to you?You know the word, and I don't want it to be overused, but just the sense of arrival and walking through the base - there's something magical about this resort and part of it is the environment it sits in, Mount Timp and the views. It is truly one of very few unique ski areas that have this setting. And because it was Robert Redford's business, it really was a family business, is what I would call it. And you can sense that in the culture, the staff and the people who are here. My sense is everyone feels a bit of a sense of ownership of Sundance and how it's played a role in their lives.What was the vision for the new alignment of Outlaw Express to Mandan Summit?When you're on the top of Mandan, it feels like you can just reach out and touch it (Timpanogos). It made a lot of sense for us to actually implement that lift alignment and put it all together. It was a bit more expensive than just putting something back in the place of Ray's lift. But I think for the long term and summer and everything else, it was the right decision. I think the view of Timp from the top of Mandan is probably the signature view!As a resort leader over many years, any memorable powder stories?So, Whistler Blackcomb in 2010 at the Olympics. One of the sayings in the ski industry is if you want it to snow, hold it downhill. It snowed to beat the band and the downhill was canceled. And up on the high alpine, I'm not exaggerating, there was 30 plus inches of fresh snow. And because the Olympic Committee was controlling access, there were very few people there.And as the head of Whistler-Blackcomb at the time, you can be sure he was there!Bill Jensen may be new to Utah, but he does have a favorite Utah craft beer! Learn about that and more in a fascinating discussion with one of America's visionary ski leaders about his newfound passion working with the team at Sundance. And while he's going to leave it to the Sundance staff to announce future plans, he at least gives us a few hints. Take a listen!Chad Linebaugh: Blending Art, Nature and Skiing at Sundance Mountain ResortLearn more about Sundance in this earlier episode from 2020 with President Chad Linebaugh.When you look at Sundance Mountain Resort, you need to view it as much more than a ski area. Today, Robert Redford's Sundance is a wonderful blend of art, nature and skiing. Sundance may be a small ski area, but it skis big. President and General Manager Chad Linebaugh will take you on a tour of his favorite Sundance runs in his conversation with host Tom Kelly, plus some little known facts about the famous actor.

Visitors to Sundance Mountain Resort this winter have found a wonderful new experience at one of Utah's great hidden gems. Working with the experienced Sundance team, legendary ski industry leader Bill Jensen has helped them transform the resort with new lifts, terrain, snowmaking and much more. Jensen, a longtime visionary who has led some of North America's most notable resorts, talked to Ski Utah's Last Chair about his storied career and the fun he's having coaching the team at Sundance.After stewarding Sundance for over a half-century, film legend Robert Redford sold his interest in December 2020 after carefully curating potential buyers to ensure his legacy would remain. The new investors included Broadreach Capital Partners and Cedar Capital Partners. But what was most important for skiers and riders was the inclusion of Jensen as a partner.While he didn't discover skiing until he was 19 in southern California, Jensen quickly grew passionate about the sport, starting his career at Mammoth Mountain as a liftie. In the decades since then he's hopscotched around in leadership roles from Vail to Whistler to Telluride and Intrawest. In 2019, he was inducted into the U.S. Ski & Snowboard Hall of Fame.In his new role, he fell in love with Sundance the day he hiked up to the top of Ray's Lift and then up to Mandan Summit. His vision came clear in an instant when he soaked in the view of Mt. Timpanogos from Mandan.This winter skiers were treated to a host of positive upgrades: The new high-speed Outlaw Express taking skiers from base to Mandan Summit in just seven minutes. New beginner and intermediate terrain off Mandan offering stunning new views and options. Check out Broadway! A new beginner area with three magic carpets.  A new return lift, Stairway, from the back mountain along with a new run allowing Bear Claw to base skiing or riding. The new Lookout restaurant with stunning views of Timp from the base. New snow guns as part of an upgraded snowmaking system, including a water holding pond. While he's been the top executive of the biggest ski resort companies in North America, he remains a true mountain guy always anxious to take visitors up on the mountain. Here are a few teasers from the interview. Check out the full conversation on Last Chair, available through all podcast platforms.Bill, you had a bit of a non-traditional introduction to skiing.Unfortunately, later than most people I know. Born in Hawaii and grew up in Southern California. When I was 19, for some reason I walked into a Sports Ltd. store in Woodland hills. They were showing the K2 Performers video. I saw skiing for the first time and was fascinated. I just went, ‘wow, this is incredible.' So I went skiing that winter one day, and that was it.I'll bet you were pretty excited to get a job as a liftie?It just connects you to people, and, candidly, it was fun! So that's where it all started. It was all happenstance. I had no idea that a ski area was even a business. I just saw it as some great recreational fun pursuit. And I just - I fell in love. You know, I always say, I love skiing, but I became passionate about the ski industry and the business and that's where things unfolded.You've lived in some great ski towns: Mammoth, Sun Valley, Whistler, Vail, Breckenridge. What has attracted you to those towns?In small towns, you get to know a lot of people. And I also like the fact that people depend on each other, whether it was helping them split their firewood or snow removal or whatever. You built relationships and,in ski towns, there's a common denominator that everybody loves snow and they love sliding on snow, whether they snowboard or ski now. But, you know, I just felt very comfortable in that environment. Living in a ski town, to me, just fit my ... who I was and my persona. I really like small mountain communities.What did it mean to be honored in the Hall of Fame?It's touching. It's gratifying. It wasn't something that you aspire to. I really believe in the sport. I believe that the skier is important and I've worked hard over my career to mentor people and bring new people into the business and see their careers grow. And that has been the most fulfilling part of my career.When you visited Sundance in 2020, what stood out to you?You know the word, and I don't want it to be overused, but just the sense of arrival and walking through the base - there's something magical about this resort and part of it is the environment it sits in, Mount Timp and the views. It is truly one of very few unique ski areas that have this setting. And because it was Robert Redford's business, it really was a family business, is what I would call it. And you can sense that in the culture, the staff and the people who are here. My sense is everyone feels a bit of a sense of ownership of Sundance and how it's played a role in their lives.What was the vision for the new alignment of Outlaw Express to Mandan Summit?When you're on the top of Mandan, it feels like you can just reach out and touch it (Timpanogos). It made a lot of sense for us to actually implement that lift alignment and put it all together. It was a bit more expensive than just putting something back in the place of Ray's lift. But I think for the long term and summer and everything else, it was the right decision. I think the view of Timp from the top of Mandan is probably the signature view!As a resort leader over many years, any memorable powder stories?So, Whistler Blackcomb in 2010 at the Olympics. One of the sayings in the ski industry is if you want it to snow, hold it downhill. It snowed to beat the band and the downhill was canceled. And up on the high alpine, I'm not exaggerating, there was 30 plus inches of fresh snow. And because the Olympic Committee was controlling access, there were very few people there.And as the head of Whistler-Blackcomb at the time, you can be sure he was there!Bill Jensen may be new to Utah, but he does have a favorite Utah craft beer! Learn about that and more in a fascinating discussion with one of America's visionary ski leaders about his newfound passion working with the team at Sundance. And while he's going to leave it to the Sundance staff to announce future plans, he at least gives us a few hints. Take a listen!Chad Linebaugh: Blending Art, Nature and Skiing at Sundance Mountain ResortLearn more about Sundance in this earlier episode from 2020 with President Chad Linebaugh.When you look at Sundance Mountain Resort, you need to view it as much more than a ski area. Today, Robert Redford's Sundance is a wonderful blend of art, nature and skiing. Sundance may be a small ski area, but it skis big. President and General Manager Chad Linebaugh will take you on a tour of his favorite Sundance runs in his conversation with host Tom Kelly, plus some little known facts about the famous actor.

The Storm Skiing Podcast is sponsored by Mountain Gazette - Listen to the podcast for discount codes on subscriptions and merch.WhoFrank DeBerry, President and CEO of Crystal Mountain, WashingtonRecorded onOctober 18, 2021Why I interviewed himBecause Crystal is one of the under-appreciated giants of North American skiing. It has more inbounds skiable terrain than Jackson Hole and gets more snow than any ski area in Colorado. It’s not overlooked nationally because it’s hidden. It’s owned by Alterra, is the Pacific Northwest star on the Ikon Pass, and is seated in the shadow of Mt. Rainier, just two hours from downtown Seattle. But Crystal lacks the substantial bed base that would promote it from ski area to ski resort, that would make someone from New York or LA line it up beside the Wasatch or Tahoe or the I-70 corridor as a vacation option. So it’s mostly a local. A damn big one, with lights-out skiing and a voracious skier base. Maybe too voracious, judging from the recent pow-day traffic jams dozens of miles long. This is a big mountain with big plans, and I wanted to talk to the conductor of all this madness to find out exactly where it was headed.What we talked aboutWorking at Mountain Creek when Intrawest bought the place and replaced the entire lift system in one summer; “it’s almost impossible to run Mountain Creek”; why Intrawest sold the mountain and others, including Whistler; West Virginia skiing and why you need to hit Snowshoe; Crystal’s “extraordinary” terrain and enormous snowfall; the culture shock of moving from the snow-starved East to the snow-choked West; why Mountain Creek and Crystal are “not that dissimilar”; avalanche mitigation; the “rabid” Pacific Northwest ski culture; why Crystal went from perennial hidden gem to one battling chronic overcrowding; whether the ski area could ever build up a larger bed base; the enormous challenge of Crystal’s endless two-lane, un-expandable access road; why Crystal was initially unlimited on the Ikon Base Pass and why that proved to be unsustainable; what happened to passholder numbers when Alterra moved unlimited Crystal access to the full Ikon Pass; why the mountain had to stop selling day tickets in early 2020; why you may want to ski holidays at Crystal; why Crystal is moving to paid parking and how that will fund a mass transit system from Enumclaw; the amazing number of parking spaces Crystal loses to snowbanks each season; operating buses amid Covid; what might replace the Rainier Express; the difference between out-of-base lift capacity and overall lift capacity; a bold proposal to move the current gondola and add another; potential expansion up Bullion Basin; why Crystal abandoned that terrain several decades ago; whether the second base area or the Kelly’s Gap high-speed quad proposed on the 2004 master plan could still happen; why we may see groomed terrain in Northway; whether Crystal would ever upgrade capacity on the Northway or Chair 6 doubles; why we’re unlikely to see a chair up Silver King; which terrain could be included in a night-skiing expansion and what it would take to make it happen; and the tradition of the long season at Crystal and why that’s in no danger of ending.Why I thought that now was a good time for this interview“Crystal Mountain Resort is the sleeping giant of the Northwest.” – Peak Ski Guide & Travel Planner, 1994“Outside of Seattle, Crystal Mountain remains largely unknown. Too bad, because Crystal is 2,300 acres and 3,100 vertical feet of romping grounds.” – Skiing, October 1995“The region gets little press, is ridden almost exclusively by locals, and received biblical precipitation. … One of my guides claims it takes a few days to tear up Crystal after a big dump.” – Skiing, October 1999Welp, things have changed. The 1990s version of Crystal was, according to Lift Blog, a time machine owned by a ski cooperative. Boyne bought the joint, fixed it up, and, after a brief stint as an indie, Crystal ended up in Alterra’s quiver. So: a modern ski area, on the Ikon Pass, in the shadow of an increasingly affluent metro Seattle population that has exploded from around 2.5 million to nearly 4 million in the past 25 years, 100 percent of whom access the ski area via an endless two-laner.It’s quite a mess. This offseason, Crystal made two huge moves to address the chronic overcrowding that’s now as predictable as the mountain’s monster snowstorms: significantly reduce Ikon Base Pass access and implement a paid parking program. These short-term moves are the first steps in an evolving master plan that should address parking shortages, increase out-of-base lift capacity, and improve the overall ski experience. Crystal has huge plans, especially around its lift fleet, and I wanted to give frustrated skiers a window into how their current ski-day woes may eventually subside.Questions I wish I’d askedIn August, I rode the Crystal gondola to the summit with my family. Base area signs warned of limited visibility, but we had driven all the way out there already and I like riding lifts anyway and so up we went. Wildfire smoke, everywhere erasing the horizon. Rainier, normally looming epochally over the ski area’s summit, was invisible. With Sierra-at-Tahoe facing a limited season after extensive wildfire damage and Heavenly and Kirkwood facing down fire threats, the ski industry is reckoning with climate change as an all-seasons threat. I would have loved to have gotten DeBerry’s take on what this means, both for Crystal and for the industry at large.Why you should ski CrystalI mean, well, just look at the place:When ski writers talk about a “skier’s mountain,” this is what they mean. Vast dominions of raging terrain dumping thousands of feet off the summit. Very little grooming. Buckets of snow. This is trailblazing skiing – pick your own route, any route, do your best not to die. And why not? They don’t have 5,000 tourists at the base area to keep happy. Let the other mountains string traverses across the fall line to zigzag green circle boulevards from the summit. Crystal is a mega-mountain that still feels primarily like a ski area for skiers. It’s a must-hit.Just go, you know, on a weekday.Additional reading/videosLift Blog’s inventory of Crystal Mountain liftsArchival Crystal trailmapsDeBerry refers to “John” frequently throughout our interview. He’s referencing John Kircher, former owner of Crystal Mountain and brother of Boyne Resorts CEO Stephen Kircher. Here’s a really good overview of why he sold the mountain to Alterra shortly after Vail bought Stevens.More on the great powder-day fiasco of 2020 that forced huge changes in how Crystal manages skiers and traffic.Gregory Scruggs wrote an outstanding compare-and-contrast of the trajectories of Crystal under Alterra and Stevens Pass under Vail:The two biggest rival corporations in ski resort management staked their claims in Washington state in 2018 by purchasing two of the Central Cascades’ most beloved ski areas.Vail Resorts, based in Broomfield, Colorado, bought Stevens Pass, the lovably crusty ski area on one of the continent’s snowiest mountain passes reachable by road; meanwhile, Denver-based Alterra Mountain Company snapped up Crystal Mountain, a resort founded by Seattle ski bums at the edge of Mount Rainier National Park.…Numerous interviews with season pass holders from both resorts show that Crystal Mountain provided customers with a premier experience amid tough pandemic conditions — though this comes at a premier price. Meanwhile, Stevens Pass slashed the price of its Epic Pass last month in an attempt to make skiing more affordable after a season in which its operational struggles frustrated many longtime pass holders. Get on the email list at www.stormskiing.com

placemakingpodcast@gmail.com Facebook-f Twitter Linkedin Instagram Utilizing Curation and Implementation to Create Vibrant Places  with Rob Spanier – Ep. 55About the GuestI am extremely excited to share this next conversation with all of you. Today on the show I have Rob Spanier, President of the Spanier Group. Rob is a seasoned real estate professional specializing in mixed-use development and placemaking. With 20 plus years of hands-on experience, Rob has brought to life more than 80 legacy projects throughout North America, Europe, and the Caribbean. Rob is an international real estate development advisor dedicated to creating innovative, next-gen destinations and places, with expertise in creating thriving communities with uniquely curated specialty retail experiences. By playing an integral role on multi-disciplinary project teams, Rob commits his extensive knowledge in large-scale mixed-use development, master planning, specialty leasing, and deal-making as well as programming and activation in order to create vibrant and prosperous communities.The Spanier Group provides real estate development and advisory services dedicated to the creation of vibrant next-generation destinations. With over 20 years of experience in strategic mixed-use development and placemaking around the world, Spanier Group specializes in leading iconic large-scale projects and supporting multi-disciplinary teams to ensure the successful creation of thriving places and communities. Their team specializes in mixed-use developments, placemaking, deal-making, community involvement, and much more.​In this episode, we take a look at Rob's top tip for creating memorable spaces, the keys to success in mixed-use developments, and we discussed what is truly important when trying to curate a specific sense of place. There is tons of great information in this episode and I greatly appreciated Rob for taking the time out of his extremely busy schedule to discuss this topic of Utilizing Curation and Implementation to Create Vibrant Places. Show Notes Matt (00:05):Hey, welcome to the show, Rob!Rob (00:15):Nice to meet you and nice to see you.Matt (00:17):Yeah, I'm glad you could join me today. I've heard a lot about what you guys are doing there, Spanier group, and I thought it'd be interesting to kind of dig into that a little bit and kind of unravel what you guys are working on. So to begin, I want to get a little bit more about your background in real estate, where it kind of all began the Genesis of Rob and real estate, and then we'll kind of carry it through to where you're at Spanier.Rob (00:47):Sure. Sounds good. And thank you for having me on the show. Really appreciate the opportunity to just sort of connect and chat a bit. So my background is not a traditional one. I went to school in Canada and studied McGill University and had this incredible opportunity to join a company called Intrawest corporation Intrawest resorts, which in the mid to late nineties was the preeminent resort developer that was doing some incredible stuff around the world, Canada, the United States, Europe, and the Caribbean. And when I joined them at the ripe age of 22, I knew very little about real estate, much less so about commercial real estate and even less so about retail. But I grew up in Montreal and Montreal is probably one of the greatest cities in the world that has its foundations and its bones that are, that come from the European design of cities.Rob (01:41):And so everything is so close. So where I grew up in the neighborhood of NDG, at the corner of my street was the fire station and the bakery and the fruit store and the bank, and then the larger grocery store and the tailor and all of those services. And so growing up for me, I lived in a world of mixed-use.

Chris Fair helps places — communities, cities, regions — think about the future.That thinking drives the design of everything from the branding of a destination, to the design of streets, buildings and other public spaces, and what is put in them in order to make a city not just liveable, but loveable.Fair’s belief? That if you stop looking at how people behave, and begin understanding how people may want to behave in the future (in part through creative disruption, and of course big data), you have the best possible chance at helping a place realize its full economic potential. Beyond tourism, this applies to business attraction and retention, not to mention drawing in the talent that keeps economies bumping along.In some cases, this approach — thinking about lifestyle and what sorts of experiences might resonate with people — can actually save a city. In his opinion, this was the case with one of the most interesting revitalizations of a downtown in the world. (For that answer, you’ll have to listen in.)In the process of explaining his placemaking approach and the rationale behind it, Gord gets the Calgary-born creative to reveal how his company, Resonance Consultancy, was inspired in part by his passion for skiing and his eye for opportunity; casting aside creative writing two decades ago to leverage the Intrawest investment in Mont Tremblant into his own company, a bilingual media outlet. Today, Resonance has an international footprint and is known for helping translate contemporary lifestyles in a way that local governments can “get their heads around”.Some interesting questions are posed, and not necessarily resolved in this conversation: Is Vancouver a resort city only for the rich, or a real place? Does liveability necessarily equal prosperity? Should we make Vancouver less attractive so more people can afford to live here down the line? How do we prioritize public amenities so they don’t just result in elite experiences?And of the superstar cities of the 21st century, where does Vancouver rank? Read more »

Van is the founder of Mind-Body Fitness, Inc., a Canadian company that has been teaching advanced health and fitness techniques to clients like the Canadian National Snowboard Team, Olympic athletes and coaches, and corporations like VISA and Intrawest since 1996. In this Show, You'll learn: ✓ How yoga keeps runners injury-free   ✓ How shorter practices can be better for runners ✓ The power of consistency (and the dangers of “weekend warrior” training ✓ Real yoga plans for real runners YOGABODY Naturals