Podcasts about rj reynolds

Set aside the argument about how we got here. Created or evolved. That is not where this episode starts.Start with the math.Whatever your timeline, the last 200 years of industrial food represents a sliver of the time human bodies have existed on this planet. The body adapts at the genetic level over tens of thousands of years. Not industrial revolution decades.So ask the question.What if our bodies have not adapted?Now ask the harder one.In 1985, Philip Morris bought General Foods. In 1988, Philip Morris bought Kraft. RJ Reynolds bought Nabisco the same year. For more than a decade, the largest snack food companies on earth were owned and operated by the same corporations that had spent the previous half century perfecting the engineering of nicotine addiction.The same scientists. The same marketing playbook. The same recurring revenue model.Just legal this time.This episode walks through the chemistry of why ultra processed food breaks the human body. Insulin and the storage hormone trap. The fructose to fatty liver pathway. Why caloric restriction failed almost everyone who tried it for thirty years. The dopamine hijack of refined carbohydrates eaten three to six times a day. The role of growth hormone, ketones, and metabolic flexibility in extended fasting. The structural difference between two protocols we have been calling by the same name for fifty years.Then it closes on the part nobody wants to hear. The relapse is not the failure. The spiral that follows the relapse is the failure. 1 John 1:9 is not just a Bible verse. It is an operating loop. Confess. Receive forgiveness. Return.The shorter the gap between the slip and the recovery, the easier the next attempt. That is the entire skill of recovery from any addiction. Food included.This is one man documenting his own war with food in the open. Nothing in this episode is medical advice. Extended fasting carries real risks for anyone on prescription medication. Talk to your physician before you change anything.The full 4,000 word written companion to this episode, with sources and a complete FAQ:https://thelastaddiction.com/blog/what-if-the-food-broke-usThe Last AddictionFood addiction recovery without the meal planhttps://thelastaddiction.comConnor MacIvorSanta Clarita, CARealtor, DRE #01238257, SYNC BrokerageValue for value. Zelle 661-400-1720. Or give nothing. The door stays open either way.Youtube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

Timestamps : 0:00 -  Introduction – Welcome to The Holistic Kids Show 0:51 -  Meet the Guests – Patrick Sullivan Jr. & Ashley Leroux Sullivan 3:12 - Their Journey – How They Got Into Food Advocacy 4:00 - Big Tobacco Bought Big Food – The 1980s Takeover 7:36 - The Making of Breaking Big Food Documentary 8:44 - Ashley's Mold Test & The Birth of Firefly Organic Coffee 12:00 - Shocking Stats – Chronic Disease & America's Health Crisis 15:02 - Patrick's Thyroid Cancer Story & the 4 Pillars of Health 19:07 - How Kids Can Get Closer to Their Food 23:37 - The Truth About Mold & Toxins in Coffee 26:17 - One Change Kids Can Make Today – Ditch the Lunchables 27:25 - Where to Find the Documentary & Key Takeaways What if the same companies that got America hooked on cigarettes are now controlling what's on your dinner plate? In this eye-opening episode of The Holistic Kids Show, hosts Zane, Emad, and Ca sit down with Patrick Sullivan Jr. and Ashley Leroux Sullivan — husband-and-wife team and executive producers of the groundbreaking documentary Breaking Big Food: How the American Food System Went Rotten, and How It's Being Revived (now streaming on Apple TV and Amazon Prime Video). Together, they unpack:

Transcript Paper: Gearhardt AN, Brownell KD, Brandt AM. From Tobacco to Ultraprocessed Food: How Industry Engineering Fuels the Epidemic of Preventable Disease. Milbank Q. 2026;104(1):0202.https://doi.org/10.1111/1468-0009.70066 https://www.milbank.org/quarterly/articles/from-tobacco-to-ultraprocessed-food-how-industry-engineering-fuels-the-epidemic-of-preventable-disease/ Ashley, let's talk a little bit about, just set the stage for what this paper was all about, and since it was your brainchild, you approached Allan and me about being involved. Tell us what you set out to do and why you thought these issues were worth digging into. Ashley - You know, I've just been so struck that when we think of cigarettes, they were something that's so common, so normal that we kind of think, oh, they've always just sort of been there. But truly, they're just taking a natural plant from the ground and through advancements and corporate engineering and technology and knowhow, they took a poisonous plant and made it into the most deadly and addictive drug in human history. And yet that was, you know, just accompanied by tons of debate. It didn't look like other addictive substances. And I just really felt like, man, we're reliving this history right now when it comes to how we've altered our food supply. I wanted to really bring you all together and see if we could really lay that story out of the, the parallels of these two public health crises. We'll get in a minute into the issue of what you discovered, but tell us what you covered, what the paper was meant to do. Ashley - The paper really goes back from how you take the tobacco plant in the field, or the corn in the field, and walks essentially through all the kind of levers that are being pulled to transform it in very specific ways. And through specific technologies and corporate practices that are being shared by modern cigarettes and ultra processed foods. These products maybe look harmless on their face initially, or don't look like they're just maybe pleasurable or craveable. But truly, I would argue that they've crossed thresholds into things that are addictive and clearly damaging many people's lives. Okay, so several decades ago, I don't know who came up with a term, but there was a lot of discussion about similarities between tobacco industry behavior and food industry behavior. And the press started publishing cover pieces that would say food is the next tobacco. And it was a term that the food industry really didn't like, and they don't want that comparison at all. It'll be interesting to see whether they deserve it. You clearly made that connection in this paper. Allan, let's turn to you. Oh my God. I mean, we could do a 15-hour podcast and not cover the history of the tobacco industry. There's so much to say, enough that you wrote a massive book about it. But give an overall sense, if you will, of the kind of tactics and morality of that industry. Allan - Well, as Ashley already mentioned, early in the 20th Century we wouldn't really be thinking much of cigarettes, and they were just a very peripheral sales consumer item. And over the course of the 20th Century, we came to a point in the middle of the century of the 1970s, and '80s where about half of all American adults were smoking cigarettes regularly. I wanted to understand that. How do you take something that's at the very margin of the economy and culture and make it a dominant consumer force? And I think in that way, we have certain parallels to ultra processed foods. But then there were the questions, how do you make it so popular? Is it dangerous to use? Is it addictive? Does it cause disease? And how do you resist regulation and other public health approaches to try to keep people smoking? And I found a lot of evidence in each of those areas, both of how the industry acted. And when you say, you know, it's ultra processed food like cigarettes, we're learning a lot about ultra processed foods. But we know a ton about what the industry did to make the 20th Century what I call the Cigarette Century. And we have seen really important declines in smoking in the last 30-40 years. It's a remarkable public health effort. But at the same time, the industry worked incredibly hard and, in some ways brilliantly, to maintain the popularity of their product. And underlying all this is the idea that nicotine is highly addictive. And the industry came to understand that certainly before consumers did. And as a result, they could engineer, manage, manipulate the addictive character of a product that kills. I think looking for parallels, both in terms of how the industry did it and how perhaps public health law regulation can undo it, is the critical aspect of what we've been working on together. Okay. So, the tobacco industry did more than just take a plant, dry it out, chop it up, and roll it up in some paper. Then people might be driving whatever natural pleasure there would be from that product. But they did more, didn't they? Allan - Yes. And you talked about nicotine in particular. So how manipulated was this industrial process and was it designed to create such high levels of addiction? Allan - Well, for a long time we couldn't be sure about that. And we have learned that the industry had learned sophisticated techniques of industrial production of cigarettes. So, it wasn't like just chopping up tobacco and putting it in paper. You know, they added many additives. They added liquids. They dried it out, they put it in long strips of tobacco for cutting and packaging. And they had innovated the technologies, instead of human beings rolling cigarettes, they were able through machinery and technology to produce hundreds of thousands of cigarettes a day. And then they had to figure out how do we sell this tremendous volume of cigarettes in order to make our industry truly lucrative. So, there were those aspects. And certainly by the middle of the 20th Century, many people realize that - I smoke regularly and I crave my next cigarette and I'm smoking a pack a day, sometimes two packs a day. And people would ask, well, is it a habit? Is it habituating? Is it addictive? And as the science of addiction really grew in the middle of the 20th Century, we began to realize it had all the characteristics of addiction. But we really didn't know exactly what the companies were doing. And what we did learn in the '80s and '90s is that the companies had a precise ability to manage the nicotine in their product. And they did, so that even as they put filters on and they claimed they had safer cigarettes, they were also producing increasingly addictive cigarettes where we have craving, we have withdrawal, we have tolerance. The basic categories, that structure, how we understand addiction. Okay. We'll dive into some of those in a little more detail, but thanks for that background. Ashley, people kind of get it that drugs can be addictive and they know that alcohol can be addictive. They know that cigarettes can. But what about food? Ashley - Yes, so I think one of the things that when I take a step back, is that the reward and motivation system that alcoholic beverages, cigarettes can start to hijack and drive towards compulsive problematic use, that was laid down in the brain to make sure we were getting enough food. It's really sensitive to food reward, energy density. But the thing is you actually consume nicotine probably most days. Nicotine is actually in a lot of plants like tomato and eggplant, but nobody's getting addicted to the chemical in that delivery vehicle. I would argue the same thing's happening. When we look at our research nobody's getting addicted to minimally processed foods like bananas and broccoli, and salmon filets. It's when you're able to process and titrate and hedonically engineer food reward in a way that mimics the intensity and the sensory appeal and the spikes and crashes and the craveability of something like cigarettes, that you start to see people losing control. And when I read Allan's book, my husband was watching over my shoulder. And he's like, you know, if you highlight every single sentence, it's not gonna help you because you've highlighted the whole book. And reading what Allan laid out about how each wave of cigarette addiction, it wasn't because we suddenly discovered what nicotine was, it's because the industry got better at manipulating engineering, designing, flooding the market with it. And then health washing it, so people didn't really understand what they were getting into. And to me, that is what we've done to our food supply. And the result of that has been the astronomical increases in diet related disease and health concerns. Tell us about the concept of ultra processed food and how that fits in. Ashley - Yes. Yeah, that's a great question. So, ultra processed food is a concept that actually came out at about the same time as the Yale Food Addiction Scale, that Kelly and I published together, about how to operationalize who might be showing signs of addiction and certain foods. Carlos Monteiro from Brazil was noticing that his grocery store was starting to be flooded by foods that you could not make in your home kitchen. I have exactly no idea how to make a double stuffed Oreo or a flaming hot Cheeto, or a Cherry Coca-Cola. And as these products that were industrially created with additives and flavor enhancers that are kind of biologically novel, that's when the disease risk started to go up. And so, these foods are so fundamentally changed in they're kind of most archetypal forms of things, like sodas and, you know, your sweet, savory sort of snacks, that a whole new category had to be created for them. To really distinguish them from, you know, grandma's homemade cookies or, you know, an apple or an orange. Ashley, you're brilliant at framing things. And one of the things that I learned from you a long time ago, and I've used a thousand times in discussions with people, is thinking about food, like turning the coca plant into cocaine and into crack cocaine. That if you take the coca plant into its natural form, people can live in harmony with it. You don't really have addiction. But when you process it and it becomes cocaine, then things change dramatically. And when you hyper process it, like the hyper palatable foods and the ultra processed foods, then the crack cocaine becomes incredibly addictive. So that same sort of phenomenon I think applies here. And it's a very compelling way to think about this. Allan, let's get back to the addiction thing and tobacco. One of the most stunning things I remember about the tobacco history. Is the videotape of the seven tobacco company executives testifying before Congress that nicotine wasn't addictive. Swearing, you know, sworn statements about nicotine. Tell us about that and what that kind of meant in history. Allan - It's a great story and it has a kind of visual linkage to many of us who actually saw those congressional hearings. And it was a brilliant sort of performative politics, if you will. And there had been more and more knowledge that the industry was manipulating nicotine to make cigarettes that they were claiming were safer and not addictive, even more highly addictive. And David Kessler, the head of the FDA under Clinton, had really been a major player in this. And one thing I should say is we were learning more and more about the industry because people were suing them. And they would typically lose the suits, but they would get hundreds, hundreds of thousands of documents. And the industry also had whistleblowers who were coming forward and saying, of course we know it's addictive. So, Henry Waxman, a really fantastic congressman who represented consumers invited all seven of the major tobacco CEOs to a hearing on nicotine. And he went one by one - do you believe nicotine is addictive? And they would say, Congressman, I do not believe that nicotine is addictive. And it's like any great prosecutor, he had figured out how to get them essentially to perjure themselves in front of a congressional, and video news audience. And in fact, the Department of Justice considered for some time whether they should be put on trial and indicted for perjury before Congress. But it was so in congress, with what we had come to know, especially experts, but even, you know, parents and the public and citizens had come to know that it was incredibly difficult to get off of nicotine. It just didn't comport with our existing knowledge. And we're not quite to that point with ultra processed foods yet, but I think we have a good chance to get there because as we understand what they're doing better and we have a sophisticated understanding of the characteristics of addiction, that same question will be put ultimately to CEOs of the food industry. Especially those who are producing these highly addictive products. And there are many people who are involved in this. So, they will tell a story of how we understood we could make our product sell better and be used at a much higher level if we could make it addictive. And regrettably, as we learn more about addictive addiction, we not only learn perhaps how to help people who are addicted. But we often learn how to make certain products even more highly addictive. Ashley, let's take what Allan said and apply it into the food arena. So, if you think about the criteria for addiction, like Allan had mentioned: cravings, withdrawal, and tolerance, and, tolerance being the need to have more of the substance over time in, in order to produce the same pharmacologic effect. How do those things apply to foods? Ashley - Yes. There there's very strong parallels there. And I actually have a paper I wrote with Dr. Alex DiFeliceantonio, where we took the 1988 Surgeon General's report on the addictiveness of tobacco and nicotine in particular. And we took what they identified as the necessary and sufficient criteria to prove that it was addictive. It was a watershed moment for tobacco. And the major one is that people consume it compulsively. Meaning, you know, they want to cut down and they can't. They know it's harming them and they can't. Clearly we see that with ultra processed food. That it shifts mood. It increases pleasure. It reduces negative affect through its mechanism on the brain. And I think if you look at any marketing, you know, they're always saying you're craving meet your maker, get your bliss point. You're not you unless you're eating a Snickers. They show that it was highly reinforced. And that is, you know, animals and humans will work really hard to get access to it. With nicotine one of the major points of that is that animals, about 20% of the time, would work to get nicotine over cocaine. And that was quite striking because cocaine is so powerfully addictive. Well in those same models, animals will work for processed sweet taste and choose it 80% of the time over cocaine. It just shows that when we start altering, processing food reward into these unnaturally intensely stimulating packages, our brains were not evolved to protect itself against that. And then the final pieces that's been kind of added over time has been the cravings. I mean, if you think about what is the core of addiction, it's the craveability of it. That they maximize that. So, you can't stop thinking about anything else. And when I read, and we even quote in our paper, spots where, you know, industries, the big food is having webinars and how to turn cravings into corporate wins. And how to take snackers who are consuming, because their cravings feel unmanageable, but here's how you can keep them snacking even though they want to quit. And so, the craving really seems to me, based on my read of what I've seen from the industry, is the core engine of driving and selling ultra processed food. So, these foods, and I've heard you say this, Ashley, you know, they have less to do with the farm and, you know, these sort of romantic ideas of the farmer growing crops and the crops being harvested and coming to a farmer's market. These are really industrial lab-based, you know, heavy duty factory related products. And there's a real question, isn't there, about what you even should call them food. Ashley - Yes, absolutely. I actually grew up on a farm and I never ate anything that we grew on the farm because it was all due to Ag policy. Just, corn to go into high fructose corn syrup, soy to go into soybean oil. And I was surrounded by what looked like lots of food, but in reality, it was not. And some of the things that I learned in writing this paper with you all is just to what degree ultra processing allows them to even control the molecular structure and size of the different starch chemicals. That carby kind of access point in food. Allan talks in his book about how you can treat tobacco. So, you break it down and make it molecularly more bioavailable so nicotine gets more rapidly into the body. That's a huge driver of addictive potential. I found in ours that they were actually using enzymes that mimic what's in the saliva in your mouth. And hitting starches with it. Essentially you were predigesting, pre salivating, essentially the starch creating what's called a starch slurry. And that's a base of so many common ultra processed foods like cereals and savory snacks. Many of these products really have far more in common with that cigarette and have almost nothing in common, you know, with the apple or the can of beans anymore. You know, that image that you said about pre salivating food. I mean, it's in some ways as if the industry is spitting in your food to bypass your own biological mechanisms that occur when the food gets in the mouth and. People get a kind of a yuck response to that, but it deserves that kind of a response. Let's dive into the paper and talk about what you reported, Ashley. You talk a lot about the kind of processes. You just mentioned one of them, but there are a lot more. What are some of the specific techniques to food processing that surprised you when you started digging in. How did you get this information? Ashley - Yes, so one of the functions that actually didn't surprise me, but it made me look at it in new light, is the work on how we really changed the way we saw cigarettes when we realized they weren't just taking a plant and drying it and rolling it up. But that they were actually curating and titrating these just right doses of nicotine. So, you get stimulated, but not too satisfied and you don't feel overwhelmed by the amount of nicotine. When we realized that was very intentional and designed and titrated, that really changed this from a natural kind of product, it's just a plant to, oh, this is an in industry engineered product. They're controlling so much of this. We all know that they are altering the amount of sweetened refined carbohydrates and fats in our food. I mean, that's just plain knowledge. And at levels that go way beyond what exists in nature. But I think I've become very obsessed with extrusion technology. Extrusion is something where they take really high pressure, high shear mechanical impact, high pH, high temperature. And they can break the corn or the potatoes and things into this slurry that is broken down again into this kind of predigested molecular base that on its own is nasty. No one is like, oh, starch, slurry, yes! They need all the sensory and flavor additives to blitz that and texturize it so it can trick your brain into thinking it's appealing. I realized that actually has such a strong parallel to modern cigarette where, as Allan talks about in his book, one of the major technological advances was creating reconstituted tobacco where they take the tobacco scraps and they do the same sort of process to create what they call a tobacco slurry. That was then very easy to manipulate by putting flavor and preservative additives in it, and that's what makes up a large component of modern cigarette. And so, when we look at these processes and those sensory additives, the flavors, that are put in it, cigarettes have more sugar and flavor additives in them by weight than they do nicotine. And so many of those flavor additives are actually in our ultra processed food supply. Why? Because the flavor and sensory profiles are what you start to become really emotionally attached to. And that starts to drive brand loyalty from a very young age. I could go on and on and on. Oh man, we could be here for a day, so I'm really inhibiting myself. I'll be exhausted. I'll have to go get an ultra processed food from this. But it was stunning to me to see how the goals of the engineering were so shared. And I guess it shouldn't surprise us because, you know, we know that the tobacco companies like Philip Morris and RJ Reynolds actually created, manufactured and sold many of our favorite ultra processed foods that are now in our modern food supply, like Fig Newton's and you know, Hawaiian Punch and things. It really came from the same industrial practices. So Allan, I want to bring this back to the tobacco industry in a minute, but Ashley, I wanted to ask you first. I'm going to make a characterization. Tell me if I'm off on this. The industry is kind of manipulating every possible characteristic of a product. Its fragrance, its color, its texture, everything in the ways you mentioned. It becomes this industrialized product much more than a food. People consume it. They get immense reward from it because it's delivering a drug, basically, to the brain very quickly in a very efficient way. People then, of course, want more of that sensation. If tolerance exists, then it means they need more of the food over time in order to get the same reward. And then you've got a public health nightmare on your hand because people aren't just eating a little bit of these foods, they're eating a lot of these foods. And they're designed in order to produce that very impact. Does that seem fair? Ashley - Absolutely. That sums it up quite nicely. Okay, Allan, back to the tobacco experience. This kind of information that Ashley is talking about in the context of food, and you talked about in the context of tobacco. Manipulation of the product. As this kind of damning information became public knowledge, how did that happen in the tobacco arena? And then what was the consequence? Was it, you mentioned whistleblowers; was it investigative journalism? The hearings you mentioned were important. Scientific research, discovery. It sounds like a whole lot of things happened that made this information available to the public, which in turn changed public opinion against the industry. Allan - Yes, I think that's exactly right. It changed public opinion and it changed public policy and it took a long time. So, these are aspects that I think we have to, you know, acknowledge in thinking about public health and especially these powerful commercial interests that spend a lot of money on lobbying. They spend a lot of money on advertising. They know how to get to kids. These are very challenging. I do think, you know, early in the anti-tobacco campaigns, there were a few lawyers who said, well, we're going to sue them because they have misled, deceived, and in some instances probably acted criminally to build their addictive and extremely harmful life-threatening product. And people said, well, you know, it's everybody's decision whether they want to smoke and people quit all the time, so you're not going to do very well. And I think as a young academic type, I was very skeptical of the suits against the companies. But one thing that happened that I think was unanticipated, the lawyers asked for the company's records and their research reports and what people were doing. And they took depositions and the lawyers often lost the case, but they won an incredible archive that was incredibly self-incriminating of what the industry knew. When they knew it and how they continued to act to sell a harmful product. And I think that began to change things. So once you have documents, you know you're going to be more successful in court. Once you have some documents, you can call the CEOs in and say is it addictive? When they say no, you have documentation to challenge them about their own industry. Obviously, education is important. Investigative journalism. A lot of the documents not only came from the court suits, but from whistleblowers who snuck them out of law firms. Some of the whistleblowers came directly from the industry where they said, here's what my bosses told me. They need to know can you make this cigarette even more addictive? And they knew, for example, that taking nicotine out of cigarettes, which is not that difficult to do given the extent of manipulation, had to be something that was resisted. We could end the tobacco pandemic by just removing nicotine. Even if we did, you know, 10% a year. Many people would be able to stop smoking who cannot. But we had to array a kind of knowledge and practice and advocacy that really hadn't existed till the second half of the 20th Century. Ashley, when Allan mentioned these archives that exist on tobacco industry behavior, there's some food things in there, aren't there? Tell us about that connection between tobacco and food companies. Ashley - Yes, so you know, actually, Dr. Laura Schmidt at University of California - San Francisco, has done this just stunning work by using those same tobacco archives. Because they owned alcoholic beverage and ultra processed food and beverage companies she's been able to show really how much these industries kind of spoke back and forth. The different sectors of Philip Morris and RJ Reynolds, you know, they're big conglomerates. They were pulling scientists working on the cigarettes, or the marketers working on marketing cigarettes to kids, and putting them on and intentionally using that playbook to sell their ultra processed foods and beverages. That's very clear and very intentional. They might not say as blatantly. I feel like they learned their lesson a little bit. Oh, we're going to make this more addictive. They use synonyms even out in the public. Some of it that we report in this paper is not hidden. It's industry trade newsletters. It's interviews on 60 minutes with labor scientists where they're saying, yeah, we design these products, so you get a big flavor burst. And then it fades really rapidly because that makes you want to keep coming back for more and more and more. And yeah, addictive is a good word for that. And so there is this moment where it just becomes so implausible that they don't know that they have crossed the Rubicon into something that is hooking people. That plausible deniability that we're just, you know, giving consumers what they want, not actually engineering their desires to override what they know they should have to nourish themselves. It just feels beyond the pale to me to believe that's the case. Allan, look, you mentioned delay. And I'd like to talk about that a little bit more. There's a point in time when the science on something becomes robust. And you're very certain say that tobacco is causing lung cancer and heart disease.  And then you can't change things the next day or the next week. So, a little bit of delay is probably acceptable and to be understood. But the delay in this case between that knowledge and significant public health action policy action wasn't measured in days, weeks, months, or even years. It was decades. And you can count the number of attributable deaths to that delay in the millions. What did the industry do to make that delay as long as possible in terms of planting doubt, conflicts of interest with science and things like that? Allan - This is highly relevant to our moment because I make a few claims in the book. One is that the industry invented disinformation and misinformation. And there's always this way that says, well, I know that study appeared, but we need more information. And this was very clever on the part of the tobacco companies because they said, well, you know, that science shows this, but that science is unreliable. And we need to use different methods. And lung cancer is not a result of cigarette smoking, it's actually genetic. And maybe there are a few people that shouldn't be smoking cigarettes. We should be able to identify what's different about them. They kept finding strategies of delay, manipulation, building uncertainty. There's one of the tobacco documents in this phase that says, from now on, our product is doubt. And what they really needed to do to sell the product was to create doubt about a science that was highly robust and really important to consumers. On the other hand, I think consumers are sensitive to being manipulated. They don't like that. They don't like being tricked. They know these industries, especially tobacco industry, you know, is disreputable. And as that became the case, what did they know and what are they selling. We began to see some slow shifts in public awareness. And, you know, it's so interesting presenting the cigarette problem to a jury in 1970 became radically different than presenting the case against the tobacco companies in the 1990s. And a lot had changed, A lot had been documented and, you know, we never even thought of the idea that a company would scientifically mislead us probably until in any consequential way till the middle of the 20th Century. And now we're incredibly skeptical and I think taking advantage of the public skepticism, both politically and culturally is going to be one of the important issues of pushing back against what I've called rogue industries. They're operating unethically; in many cases, unlawfully. They're misrepresenting what they produce. And they have the idea that having addicted customers is the best customer. And Warren Buffet once said, you know the tobacco industry, that's crazy. It cost a dime to make it. You sell it for a dollar and its addictive. He said, what industry could be more, you know, lucrative than tobacco? Ashley, how do those things apply into the food area now? Ashley - Oh, my brain is just exploding with all the things I want to say. But I think I have an answer to Warren Buffett, which is if you've pulled all those same levers and pretend to people that it's food, and it's because we all have to eat, you know? And I walk around a grocery store and I, in my head, I'm like, if I waved a magic wand, and all the products in here that are masquerading as food but are actually ultra processed, chemically adulterated starch, slurries essentially disappeared. There is so little food in my grocery store. Real food. And it's also expensive. We would be rioting in the streets if we really saw the degree that we're not being adequately nourished or supported in our current environment. And it's the mirage of abundance that is totally hooking us. You know, taking us hook, line, and sinker. And so, you know, I'll have people often say to me, you know, it's food. Like can't really be addictive. We all need to eat. And to me that is absolutely true. Just like we all need pain management. And there used to be a belief, a myth, that if you were in pain, you couldn't get addicted to painkillers like opiates which we now know is incredibly wrong. That just because we need calories to survive doesn't mean that if you manipulate and hedonically engineer those products, that it won't impact the brain in a way that can drive it in compulsive problematic ways. It's so essential for us to carve out, yes, you need real nourishing food. This is real nourishing food and these other things. I'd love it if the grocery store, it's like you're walking around this spot, you know you're getting real food. Sure, you want to go get those Cheetos, go for it. But it's in a very clear designated area that you're not being tricked into thinking that you're eating something that's nourishing you when it's really addicting you. So, people have very strong affective attachments to foods. Particular foods that they like. Some of it is kind of what you grew up with, what your parents gave you, but a lot of it's marketing as well. And you mentioned a Cheeto or Coca-Cola, or a Dorito or a Twinkie or whatever it is. People don't want that taken away from them. Tell me if this is correct, the problem isn't so much that people eat Cheetos. It's that they overeat Cheetos, and then you add to that all the other thing, not just that food. But then you've got a real problem. Could it be a matter of just removing some of the especially troublesome ingredients from that. If you look at the list of ingredients on these foods, there could be 25 or 30 different ingredients. Well, what if, what if 12 of them got taken out or 13 or 15 of them got taken out? You'd still have the food; it would still have its taste. People could enjoy it, but it's not hijacking your biology. Ashley - Yes, I'm very skeptical of that as the response, because as Allan lays out in his book, we were like, okay, if we just get the tar out of the cigarette. You know, it's all fine, Vapes, right? Oh, you're vaping. It's fine. It will be harmless because our reward system is so porous to different levers that signal food reward. We see it with the non-sugar sweeteners. Look, we took all the sugar out, we gave you Diet Coke, we gave you non-sugar sweeteners. It's a get out of jail free card. And now we're realizing how much that messes up our gut microbiome, could potentially lead to earlier brain aging and so, you know, abstinence, clearly making this stuff illegal, that's never the goal. But I think that sense of saying, oh, we can just engineer our way out of this is unlikely. And we have the alternative. You know, for what should be the majority of what we're eating. I love a Reese's Cup, right? I will have an ultra processed food, but it shouldn't be 60% of the food supply, or 70% of what my kids are getting for their calories. And so again, that clear understanding that this is something that's fundamentally different from the food that nourishes us. We have the answer which is real food. If we poured even a tiny amount of the investment, even closing the tax loopholes on things like ultra processed food marketing to kids that they get tax breaks on and invested that into technology to make real food in its original food matrix affordable, accessible, convenient. That stuff is tasty. Have a fresh apple. It's just everything's been wired for that to be the minority of our food supply. That's often unaffordable and we all feel really time poor. These are solvable problems. We've just been shoving all our money towards how we make new flavor additives to sell high fructose corn syrup, starch, slurries. So, we just need to have the right in incentives in mind. Your point is very well taken that government trying to say, okay, let take out this ingredient or that ingredient is stepping into a trap. It makes all the sense to me in the world that that is a trap because. Using that philosophy requires a trust in the industry that if you ask them to take out these 12 things, they're not going to put in 12 new things that might even make things worse. And both of these industries, tobacco and the food industry have done everything but earn our trust so that's a very good cautionary note that you raised. I would say in the tobacco area, the idea of that we think that, you know, vaping will be harm reduction. And there's been a strong political notion that we should be, you know, doing harm reduction. And of course, in many instances, harm reduction can be helpful. But I found in tobacco, that I can't trust the industry to make a harm reduction product that's not going to get kids addicted. That's going to, you know, make sure that we're not using both tobacco and nicotine in the form of vape or other products. And so while many people who I admire in the public health world have said, yes, harm reduction is the way to go. I don't think that's true with tobacco. We have a lot of children and adolescents today who are profoundly addicted to nicotine. So, this discussion has led to lots of, oh my God, kind of observations from both of you. Paints a pretty scary picture of the food supply. How much manipulation there is. And how much harm gets caused by it. I'm hoping we might end on a bit of a positive note if there is one here. I'd like to ask each of you, is there a reason to be hopeful about the future? Allan, let me start with you. You're looking in on this with a unique perspective because of your years and years of working on tobacco. As you look in on the food space and see what's happening, what do you think? Allan - Well, I tend to be an optimist. I believe public policies can make a difference. I believe the courts can be used to serve consumers who have been harmed in the market. So, I have seen those things work to a really significant degree around the cigarette. Especially in countries where we have resources for education, where we can make policies that sometimes work or mostly work. I don't think I ever would've thought when I started this work in like the 1980s that we would've gotten so far. I once said to my son when he was seven, he was taking a flight with me. And I said, you know, people used to smoke on airplanes. And he said, no, that's impossible. And he just couldn't believe the idea that we had let people smoke on airplanes. And I've been collecting cigarette packages that were given out by the big airlines. Of course, you and I, Kelly, remember probably, when they start to put smokers in the back of the plane. But the smoke was wafting throughout it. And a lot of things that seem almost impossible now, were actually reduced through regulation and politics and public health. I'm very hopeful that we can use what we've learned about how to get smoking from 50% of the population down to 15 or 12, as bad as that is. And apply it to other gigantic risks like ultra processed foods. All right, thanks for that positive note. Ashley, what do you think are there grounds for being positive? Ashley - Yes, I'm also a huge optimist. I feel wildly optimistic. I just, from listening to consumer sentiment right now, the degree to which corporations are able to hack our limbic systems, I mean, you see it right now with social media and sports betting. I think in our bones as a society, we're starting to just get fed up. And to me there is nothing that is more clear cut of how industries can manipulate us than taking food, the thing we most evolved to care about and to find rewarding and nourishing, and somehow jacking it up into an addictive, harmful substance. And I have two little kids. I have a five and 7-year-old and I am just as a mom full of rage every time I go grocery shopping because they've just shoved protein in a Pop-Tart, now they're trying to tell me it's a health food. I think we're catching onto them, and I think that there is no way to go but up. And again, we already have the solution. In opiates, we are still struggling to find non-addictive pain management. We have non-addictive food and it's called, you know, minimally processed real foods. So, it's just about putting the incentives in the right place. BIOS Ashley Gearhardt, Ph.D., is a Professor of Psychology in the Clinical Science area at the University of Michigan. She also earned her B.A. in psychology from The University of Michigan as an undergraduate. While working on her doctorate in clinical psychology at Yale University, Dr. Gearhardt became interested in the possibility that certain foods may be capable of triggering an addictive process. To explore this further, she developed the Yale Food Addiction Scale (YFAS) to operationalize addictive eating behaviors, which has been linked with more frequent binge eating episodes, an increased prevalence of obesity and patterns of neural activation implicated in other addictive behaviors. It has been cited over 800 times and translated into over ten foreign languages. Her areas of research also include investigating how food advertising activates reward systems to drive eating behavior and the development of food preferences and eating patterns in infants. She has published over 100 academic publications and her research has been featured on media outlets, such as ABC News, Good Morning America, the Today Show, the Wall Street Journal, and NPR. Allan M. Brandt is the Amalie Moses Kass Professor of the History of Medicine and Professor of the History of Science at Harvard University, where he holds a joint appointment between the Faculty of Arts and Sciences and Harvard Medical School.  Brandt served as Dean of the Graduate School of Arts and Sciences from 2008 to 2012.  He earned his undergraduate degree at Brandeis University and a Ph.D. in American History from Columbia University.  His work focuses on social and ethical aspects of health, disease, medical practices, and global health in the twentieth century.  Brandt is the author of No Magic Bullet:  A Social History of Venereal Disease in the United States since 1880 (paperback, 1987; 35th Anniversary Edition, 2020); and co-editor of Morality and Health (1997).  He has written on the social history of epidemic disease, the history of public health and health policy, and the history of human experimentation, among other topics.  His book on the social and cultural history of cigarette smoking in the U.S., The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America, was published by Basic Books in 2007 (paperback, 2009).  It received the Bancroft Prize from Columbia University in 2008 and the Welch Medal from the American Association for the History of Medicine in 2011, among other awards.   Brandt has been elected to the National Academy of Medicine and the American Academy of Arts and Sciences.  In 2015, he was awarded the Everett Mendelsohn Excellence in Mentoring Award by the Harvard Graduate School of Arts and Sciences.  In 2019-20, Brandt was a recipient of fellowships from the American Council of Learned Societies and the Radcliffe Institute for Advanced Study.  He recently served as the interim chair of the Department of Global Health and Social Medicine at Harvard Medical School.  Brandt is currently writing about the history and ethics of stigma and its impact on patients and health outcomes.  

This Week: Holy shit. Normally we don't curse around these parts, but damn. It's an abject mess of theocracy, authoritarianism, and outright attacks on rights, freedoms, and the nation's public schools this week. On Friday the Court handed down the last of its rulings from the 2024 term, and there are several major implications for public education… all terrible. In Mahmoud v. Taylor they ruled that schools have to allow families to opt out of content about LGBTQ+ people for religious reasons, enshrining a chilling effect in the nation's curricula and effectively empowering right wing religious folks to dictate what does, and doesn't, get included. In Trump v. CASA they held that lower courts can no longer issue nationwide injunctions against Trump's unconstitutional actions, effectively paving the way for continued terrorism over immigrant communities, and the undoing of birthright citizenship guaranteed in the 14th Amendment. Black and Brown folks, watch your 6. And in a case nobody's talking about - FDA v. RJ Reynolds - they're paving the way for tobacco companies to expand vaping products, which plague our young people, and make it dramatically easier for corporate interests to challenge any government regulation. Manuel and Jeff discuss. MAXIMUM WOKENESS ALERT -- get your All of the Above swag, including your own “Teach the Truth” shirt! In this moment of relentless attacks on teaching truth in the classroom, we got you covered. https://all-of-the-above-store.creator-spring.com Watch, listen and subscribe to make sure you don't miss our latest content!Listen on Apple Podcast and Spotify Website: https://AOTAshow.comStream all of our content at: linktr.ee/AOTA  Watch at: YouTube.com/AlloftheAboveFollow us at: LinkedIn, Facebook.com/AOTAshow, Twitter.com/AOTAshow 

There are dangers lurking in our food that affect your health and the health of our entire society, and you should know about them. In this episode, get the highlights from two recent Congressional events featuring expert testimony about the regulation of our food supply, as well as testimony from the man who is soon likely to be the most powerful person in our national health care system. Please Support Congressional Dish – Quick Links Contribute monthly or a lump sum via Support Congressional Dish via (donations per episode) Send Zelle payments to: Donation@congressionaldish.com Send Venmo payments to: @Jennifer-Briney Send Cash App payments to: $CongressionalDish or Donation@congressionaldish.com Use your bank's online bill pay function to mail contributions to: Please make checks payable to Congressional Dish Thank you for supporting truly independent media! Background Sources Joe Rogan Episodes The Joe Rogan Experience. The Joe Rogan Experience. The Joe Rogan Experience. The Joe Rogan Experience. Ron Johnson Scott Bauer. January 3, 2023. AP News. Robert F. Kennedy, Jr. Daniel Cusick. October 28, 2024. Politico. Rachel Treisman. August 5, 2024. NPR. Susanne Craig. May 8, 2024. The New York Times. Department of Health and Human Services U.S. Department of Health and Human Services. FDA “Generally Recognized as Safe” Approach Paulette M. Gaynor et al. April 2006. U.S. Food and Drug Administration. Paulette Gaynor and Sebastian Cianci. December 2005/January 2006. U.S. Food and Drug Administration. Glyphosate September 20, 2023. Phys.org. Lobbying and Conflicts of Interest OpenSecrets. OpenSecrets. OpenSecrets. LinkedIn. Shift from Democrats to Republicans Will Stone and Allison Aubrey. November 15, 2024. NPR. Helena Bottemiller Evich and Darren Samuelsohn. March 17, 2016. Politico. Audio Sources September 25, 2024 Roundtable discussion held by Senator Ron Johnson Participants: , Author, Good Energy; Tech entrepreneur, Levels , Co-founder, Truemed; Advocate, End Chronic Disease , aka the Food Babe, food activist Jillian Michaels, fitness expert, nutritionist, businesswoman, media personality, and author Dr. Chris Palmer, Founder and Director, Metabolic and Mental Health Program and Director, Department of Postgraduate and Continuing Education, McLean Hospital; Assistant Professor of Psychiatry, Harvard Medical School Brigham Buhler, Founder & CEO, Ways2Well Courtney Swan, nutritionist, real food activist, and founder of the popular platform "Realfoodology" , Founder and CEO, HumanCo; co-founder, Hu Kitchen Dr. Marty Makary, Chief of Islet Transplant Surgery, Professor of Surgery, and Public Policy Researcher, Johns Hopkins University Clips Robert F. Kennedy, Jr: When discussing improvements to US healthcare policy, politicians from both parties often say we have the best healthcare system in the world. That is a lie. Robert F. Kennedy, Jr: Every major pillar of the US healthcare system, as a statement of economic fact, makes money when Americans get sick. By far the most valuable asset in this country today is a sick child. The pharma industry, hospital industry, and medical school industry make more money when there are more interventions to perform on Americans, and by requiring insurance companies to take no more than 15% of premiums, Obamacare actually incentivized insurance companies to raise premiums to get 15% of a larger pie. This is why premiums have increased 100% since the passage of Obamacare, making health care the largest driver of inflation, while American life expectancy plummets. We spend four times per capita on health care than the Italians, but Italians live 7.5 years longer than us on average. And incidentally, Americans had the highest life expectancies in the world when I was growing up. Today, we've fallen an average of six years behind our European neighbors. Are we lazier and more suicidal than Italians? Or is there a problem with our system? Are there problems with our incentives? Are there problems with our food? 46:15 Robert F. Kennedy, Jr: So what's causing all of this suffering? I'll name two culprits, first and worst is ultra processed foods. 47:20 Robert F. Kennedy, Jr: The second culprit is toxic chemicals in our food, our medicine and our environment. Robert F. Kennedy, Jr: The good news is that we can change all this, and we can change it very, very, very quickly, and it starts with taking a sledgehammer to corruption, the conflicts in our regulatory agencies and in this building. These conflicts have transformed our regulatory agencies into predators against the American people and particularly our children. 80% of NIH grants go to people who have conflicts of interest, and these scientists are allowed to collect royalties of $150,000 a year on the products that they develop at NIH and then farm out to the pharmaceutical industry. The FDA, the USDA and CDC are all controlled by giant for-profit corporations. Their function is no longer to improve and protect the health of Americans. Their function is to advance the mercantile and commercial interests of the pharmaceutical industry that has transformed them and the food industry that has transformed them into sock puppets for the industry they're supposed to regulate. 75% of FDA funding does not come from taxpayers. It comes from pharma. And pharma executives and consultants and lobbyists cycle in and out of these agencies. Robert F. Kennedy, Jr: Money from the healthcare industry has compromised our regulatory agencies and this body as well. The reality is that many congressional healthcare staffers are worried about impressing their future bosses at pharmaceutical companies rather than doing the right thing for American children. Today, over 100 members of Congress support a bill to fund Ozempic with Medicare at $1,500 a month. Most of these members have taken money from the manufacturer of that product, a European company called Novo Nordisk. As everyone knows, once a drug is approved for Medicare, it goes to Medicaid, and there is a push to recommend Ozempic for Americans as young as six, over a condition, obesity, that is completely preventable and barely even existed 100 years ago. Since 74% of Americans are obese, the cost of all of them, if they take their Ozempic prescriptions, will be $3 trillion a year. This is a drug that has made Novo Nordisk the biggest company in Europe. It's a Danish company, but the Danish government does not recommend it. It recommends a change in diet to treat obesity and exercise. Virtually Novo Nordisk's entire value is based upon its projections of what Ozempic is going to sell to Americans. For half the price of Ozempic, we could purchase regeneratively raised organic agriculture, organic food for every American, three meals a day and a gym membership for every obese American. Why are members of Congress doing the bidding of this Danish company instead of standing up for American farmers and children? Robert F. Kennedy, Jr: For 19 years, solving the childhood chronic disease crisis has been the central goal of my life, and for 19 years, I have prayed to God every morning to put me in a position to end this calamity. I believe we have the opportunity for transformational, bipartisan change to transform American health, to hyper-charge our human capital, to improve our budget, and I believe, to save our spirits and our country. 1:23:10 Sen. Ron Johnson (R-WI): Our next presenter, Dr. Marty Makary also bears a few scars from telling the truth during COVID. Dr. Makary is a surgeon and public policy researcher at Johns Hopkins University. He writes for The Washington Post and The Wall Street Journal, and is the author of two New York Times best selling books, Unaccountable and The Price We Pay. He's been an outspoken opponent of broad vaccine mandates and some COVID restrictions at schools. Dr. Makary holds degrees from Bucknell University, Thomas Jefferson University and Harvard University. Dr. Marty Makary: I'm trained in gastrointestinal surgery. My group at Johns Hopkins does more pancreatic cancer surgery than any hospital in the United States. But at no point in the last 20 years has anyone stopped to ask, why has pancreatic cancer doubled over those 20 years? Who's working on that? Who's looking into it? We are so busy in our health care system, billing and coding and paying each other, and every stakeholder has their gigantic lobby in Washington, DC, and everybody's making a lot of money, except for one stakeholder, the American citizen. They are financing this giant, expensive health care system through their paycheck deduction for health insurance and the Medicare excise tax as we go down this path, billing and coding and medicating. And can we be real for a second? We have poisoned our food supply, engineered highly addictive chemicals that we put into our food, we spray it with pesticides that kill pests. What do you think they do to our gut lining and our microbiome? And then they come in sick. The GI tract is reacting. It's not an acute inflammatory storm, it's a low grade chronic inflammation, and it makes people feel sick, and that inflammation permeates and drives so many of our chronic diseases that we didn't see half a century ago. Who's working on who's looking into this, who's talking about it? Our health care system is playing whack a mole on the back end, and we are not talking about the root causes of our chronic disease epidemic. We can't see the forest from the trees. Sometimes we're so busy in these short visits, billing and coding. We've done a terrible thing to doctors. We've told them, put your head down. Focus on billing and coding. We're going to measure you by your throughput and good job. You did a nice job. We have all these numbers to show for it. Well, the country is getting sicker. We cannot keep going down this path. We have the most over-medicated, sickest population in the world, and no one is talking about the root causes. Dr. Marty Makary: Somebody has got to speak up. Maybe we need to talk about school lunch programs, not just putting every kid on obesity drugs like Ozempic. Maybe we need to talk about treating diabetes with cooking classes, not just throwing insulin at everybody. Maybe we need to talk about environmental exposures that cause cancer, not just the chemo to treat it. We've got to talk about food as medicine. Sen. Ron Johnson (R-WI): So, Dr Makary, I've got a couple questions. First of all, how many years have you been practicing medicine? Dr. Marty Makary: 22 years. Sen. Ron Johnson (R-WI): So we've noticed a shift from decades ago when 80% of doctors are independent to now 80% are working for some hospital association. First of all, what has that meant in terms of doctors' independence and who they are really accountable too? Dr. Marty Makary: The move towards corporate medicine and mass consolidation that we've witnessed in our lifetime has meant more and more doctors are told to put their heads down, do your job: billing and coding short visits. We've not given doctors the time, research, or resources to deal with these chronic diseases. 1:32:45 Sen. Ron Johnson (R-WI): Dr. Casey Means is a medical doctor, New York Times Best Selling Author, tech entrepreneur at Levels, an aspiring regenerative gardener and an outdoor enthusiast. While training as a surgeon, she saw how broken and exploitative the health care system is, and led to focus on how to keep people out of the operating room. And again, I would highly recommend everybody read Good Energy. It's a personal story, and you'll be glad you did. Dr. Casey Means: Over the last 50 years in the United States, we have seen rapidly rising rates of chronic illnesses throughout the entire body. The body and the brain, infertility, obesity, type 2 diabetes and pre-diabetes, Alzheimer's, dementia, cancer, heart disease, stroke, autoimmune disease, migraines, mental illness, chronic pain, fatigue, congenital abnormalities, chronic liver disease, autism, and infant and maternal mortality all going up. Americans live eight fewer years compared to people in Japan or Switzerland, and life expectancy is going down. I took an oath to do no harm, but listen to these stats. We're not only doing harm, we're flagrantly allowing harm. While it sounds grim, there is very good news. We know why all of these diseases are going up, and we know how to fix it. Every disease I mentioned is caused by or worsened by metabolic dysfunction, a word that it is thrilling to hear being used around this table. Metabolic dysfunction is a fundamental distortion of our cellular biology. It stops our cells from making energy appropriately. According to the American College of Cardiology, metabolic dysfunction now affects 93.2% of American adults. This is quite literally the cellular draining of our life force. This process is the result of three processes happening inside our cells, mitochondrial dysfunction, a process called oxidative stress, which is like a wildfire inside our cells, and chronic inflammation throughout the body and the gut, as we've heard about. Metabolic dysfunction is largely not a genetic issue. It's caused by toxic American ultra processed industrial food, toxic American chemicals, toxic American medications, and our toxic sedentary, indoor lifestyles. You would think that the American healthcare system and our government agencies would be clamoring to fix metabolic health and reduce American suffering and costs, but they're not. They are deafeningly silent about metabolic dysfunction and its known causes. It's not an overstatement to say that I learned virtually nothing at Stanford Medical School about the tens of thousands of scientific papers that elucidate these root causes of why American health is plummeting and how environmental factors are causing it. For instance, in medical school, I did not learn that for each additional serving of ultra processed food we eat, early mortality increases by 18%. This now makes up 67% of the foods our kids are eating. I took zero nutrition courses in medical school. I didn't learn that 82% of independently funded studies show harm from processed food, while 93% of industry sponsored studies reflect no harm. In medical school, I didn't learn that 95% of the people who created the recent USDA Food guidelines for America had significant conflicts of interest with the food industry. I did not learn that 1 billion pounds of synthetic pesticides are being sprayed on our food every single year. 99.99% of the farmland in the United States is sprayed with synthetic pesticides, many from China and Germany. And these invisible, tasteless chemicals are strongly linked to autism, ADHD, sex hormone disruption, thyroid disease, sperm dysfunction, Alzheimer's, dementia, birth defects, cancer, obesity, liver dysfunction, female infertility and more, all by hurting our metabolic health. I did not learn that the 8 billion tons of plastic that have been produced just in the last 100 years, plastic was only invented about 100 years ago, are being broken down into micro plastics that are now filling our food, our water, and we are now even inhaling them in our air. And that very recent research from just the past couple of months tells us that now about 0.5% of our brains by weight are now plastic. I didn't learn that there are more than 80,000 toxins that have entered our food, water, air and homes by industry, many of which are banned in Europe, and they are known to alter our gene expression, alter our microbiome composition and the lining of our gut, and disrupt our hormones. I didn't learn that heavy metals like aluminum and lead are present in our food, our baby formula, personal care products, our soil and many of the mandated medications, like vaccines and that these metals are neurotoxic and inflammatory. I didn't learn that the average American walks a paltry 3500 steps per day, even though we know based on science and top journals that walking, simply walking 7000 steps a day, slashes by 40-60% our risk of Alzheimer's, dementia, type two diabetes, cancer and obesity. I certainly did not learn that medical error and medications are the third leading cause of death in the United States. I didn't learn that just five nights of sleep deprivation can induce full blown pre-diabetes. I learned nothing about sleep, and we're getting about 20% less sleep on average than we were 100 years ago. I didn't learn that American children are getting less time outdoors now than a maximum security prisoner. And on average, adults spend 93% of their time indoors, even though we know from the science that separation from sunlight destroys our circadian biology, and circadian biology dictates our cellular biology. I didn't learn that professional organizations that we get our practice guidelines from, like the American Diabetes Association and American Academy of Pediatrics, have taken 10s of millions of dollars from Coke, Cadbury, processed food companies, and vaccine manufacturers like Moderna. I didn't learn that if we address these root causes that all lead to metabolic dysfunction and help patients change their food and lifestyle patterns with a united strong voice, we could reverse the chronic disease crisis in America, save millions of lives, and trillions of dollars in health care costs per year. Instead, doctors are learning that the body is 100 separate parts, and we learn how to drug, we learn how to cut and we learn how to bill. I'll close by saying that what we are dealing with here is so much more than a physical health crisis. This is a spiritual crisis we are choosing death over life. We are we are choosing death over life. We are choosing darkness over light for people and the planet, which are inextricably linked. We are choosing to erroneously believe that we are separate from nature and that we can continue to poison nature and then outsmart it. Our path out will be a renewed respect for the miracle of life and a renewed respect for nature. We can restore health to Americans rapidly with smart policy and courageous leadership. We need a return to courage. We need a return to common sense and intuition. We need a return to awe for the sheer miraculousness of our lives. We need all hands on deck. Thank you. Sen. Ron Johnson (R-WI): I'm not letting you off that easy. I've got a couple questions. So you outlined some basic facts that doctors should know that truthfully, you could cover in one hour of an introductory class in medical school, yes. So why aren't we teaching doctors these things? Dr. Casey Means: The easy thing to say would be, you know, follow the money. That sounds sort of trite, but frankly, I think that is the truth, but not in the way you might think that, like doctors are out to make money, or even medical schools. The money and the core incentive problem, which is that every institution that touches our health in America, from medical schools to pharmaceutical companies to health insurance companies to hospitals offices, they make more money when we are sick and less when we are healthy. That simple, one incentive problem corrodes every aspect of the way medicine is thought about. The way we think about the body, we talked about interconnectedness. It creates a system in which we silo the body into all these separate parts and create that illusion that we all buy into because it's profitable to send people to separate specialties. So it corrodes even the foundational conception of how we think about the body. So it is about incentives and money, but I would say that's the invisible hand. It's not necessarily affecting each doctor's clinical practice or the decision making. It's corroding every lever of the basics of how we even consider what the human body is and what life is. Sen. Ron Johnson (R-WI): In your book, you do a really good job of describing how, because of the specialization of medicine, you don't see the forest for the trees. The fact is, you do need specialized medicine. I mean, doctors can't know it all. So I think the question is, how do we get back to the reward for general practitioners that do focus on what you're writing about? Dr. Casey Means: I have huge respect for doctors, and I am incredibly grateful for the American health care system, which has produced miracles, and we absolutely need continue to have primary care doctors and specialists, and they should be rewarded highly. However, if we focused on what everyone here is talking about, I think we'd have 90% less throughput through our health care system. We would be able to have these doctors probably have a much better life to be honest. You know, because right now, doctors are working 100 hours a week seeing 50, 60, 70 patients, and could actually have more time with patients who develop these acute issues that need to be treated by a doctor. But so many of the things in the specialist office are chronic conditions that we know are fundamentally rooted in the cellular dysfunction I describe, which is metabolic dysfunction, which is created by our lifestyle. So I think that there's always going to be a place for specialists, but so so many, so much fewer. And I think if we had a different conception for the body is interconnected, they would also interact with each other in a very different way, a much more collaborative way. And then, of course, we need to incentivize doctors in the healthcare system towards outcomes, not throughput. 1:46:25 Sen. Ron Johnson (R-WI): Our next presenter is Dr. Chris Palmer. Dr. Palmer is a Harvard trained psychiatrist, researcher and author of Brain Energy, where he explores a groundbreaking connection between metabolic health and mental illness. He is a leader in innovative approaches to treating psychiatric conditions, advocating for the use of diet and metabolic interventions to improve mental health outcomes. Dr. Palmer's work is reshaping how the medical field views and treats mental health disorders. Dr. Chris Palmer: I want to build on what Dr. Means just shared that these chronic diseases we face today. Obesity, diabetes, fatty liver, all share something in common. They are, in fact, metabolic dysfunction. I'm going to go into a little bit of the science, just to make sure we're all on the same page. Although most people think of metabolism as burning calories, it is far more than that. Metabolism is a series of chemical reactions that convert food into energy and building blocks essential for cellular health. When we have metabolic dysfunction, it can drive numerous chronic diseases, which is a paradigm shift in the medical field. Now there is no doubt metabolism is complicated. It really is. It is influenced by biological, psychological, environmental and social factors, and the medical field says this complexity is the reason we can't solve the obesity epidemic because they're still trying to understand every molecular detail of biology. But in fact, we don't need to understand biology in order to understand the cause. The cause is coming from our environment, a toxic environment like poor diet and exposure to harmful chemicals, and these are actually quite easy to study, understand, and address. There is no doubt food plays a key role. It provides the substrate for energy and building blocks. Nutritious foods support metabolism, while ultra processed options can disrupt it. It is shocking that today, in 2024, the FDA allows food manufacturers to introduce brand new chemicals into our food supply without adequate testing. The manufacturer is allowed to determine for themselves whether this substance is safe for you and your family to eat or not. Metabolism's impact goes beyond physical health. I am a psychiatrist. Some of you are probably wondering, why are you here? It also affects mental health. Because guess what? The human brain is an organ too, and when brain metabolism is impaired, it can cause symptoms that we call mental illness. It is no coincidence that as the rates of obesity and diabetes are skyrocketing, so too are the rates of mental illness. In case you didn't know, we have a mental health crisis. We have all time prevalence highs for depression, anxiety, bipolar disorder, deaths of despair, drug overdoses, ADHD and autism. What does the mental health field have to say for this? Well, you know, mental illness is just chemical imbalances, or maybe trauma and stress that is wholly insufficient to explain the epidemic that we are seeing. And in fact, there is a better way to integrate the biopsychosocial factors known to play a role in mental illness. Mental Disorders at their core are often metabolic disorders impacting the brain. It's not surprising to most people that obesity and diabetes might play a role in depression or anxiety, but the rates of autism have quadrupled in just 20 years, and the rates of ADHD have tripled over that same period of time. These are neuro developmental disorders, and many people are struggling to understand, how on earth could they rise so rapidly? But it turns out that metabolism plays a profound role in neurodevelopment, and sure enough, parents with metabolic issues like obesity and diabetes are more likely to have children with autism and ADHD. This is not about fat shaming, because what I am arguing is that the same foods and chemicals and other drivers of obesity that are causing obesity in the parents are affecting the brain health of our children. There is compelling evidence that food plays a direct role in mental health. One study of nearly 300,000 people found that those who eat ultra processed foods daily are three times more likely to struggle with their mental health than people who never or rarely consume them. A systematic review found direct associations between ultra processed food exposure and 32 different health parameters, including mental mental health conditions. Now I'm not here to say that food is the only, or even primary driver of mental illness. Let's go back to something familiar. Trauma and stress do drive mental illness, but for those of you who don't know, trauma and stress are also associated with increased rates of obesity and diabetes. Trauma and stress change human metabolism. We need to put the science together. This brings me to a key point. We cannot separate physical and mental health from metabolic health. Addressing metabolic dysfunction has the potential to prevent and treat a wide range of chronic diseases. Dr. Chris Palmer: In my own work, I have seen firsthand how using metabolic therapies like the ketogenic diet and other dietary interventions can improve even severe mental illnesses like schizophrenia and bipolar disorder, sometimes putting them into lasting remission. These reports are published in peer reviewed, prestigious medical journals. However, there is a larger issue at play that many have talked about, medical education and public health recommendations are really captured by industry and politics, and at best, they often rely on weak epidemiological data, resulting in conflicting or even harmful advice. We heard a reference to this, but in case you didn't know, a long time ago, we demonized saturated fat. And what was the consequence of demonizing saturated fat? We replaced it with "healthy vegetable shortening." That was the phrase we used, "healthy vegetable shortening." Guess what was in that healthy vegetable shortening? It was filled with trans fats, which are now recognized to be so harmful that they've been banned in the United States. Let's not repeat mistakes like this. Dr. Chris Palmer: So what's the problem? Number one, nutrition and mental health research are severely underfunded, with each of them getting less than 5% of the NIH budget. This is no accident. This is the concerted effort of lobbying by industry, food manufacturers, the healthcare industry, they do not want root causes discovered. We need to get back to funding research on the root causes of mental and metabolic disorders, including the effects of foods, chemicals, medications, environmental toxins, on the human brain and metabolism. Dr. Chris Palmer: The issue of micro plastics and nano plastics in the human body is actually, sadly, in its infancy. We have two publications out in the last couple of months demonstrating that micro plastics are, in fact, found in the human brain. And as Dr. Means said, and you recited, 0.5% of the body weight, or the brain's weight, appears to be composed of micro plastics. We need more research to better understand whether these micro plastics are, in fact, associated with harmful conditions, because microplastics are now ubiquitous. So some will argue, well, they're everywhere, and everybody's got them, and it's just a benign thing. Some will argue that the most compelling evidence against that is a study published in the New England Journal of Medicine a few months ago now, in which they were doing routine carotid endarterectomies, taking plaque out of people's carotid arteries. Just routinely doing that for clinical care, and then they analyzed those plaques for micro plastics. 58% of the people had detectable micro plastics in the plaques. So they compared this 58% group who had micro plastics to the ones who didn't, followed them for three years, just three years, and the ones who had micro plastics had four times the mortality. There is strong reason to believe, based on animal data and based on cell biology data, that microplastics are in fact, toxic to the human body, to mitochondrial function, to hormone dysregulation and all sorts of things. There are lots of reasons to believe that, but the scientists will say, we need more research. We need to better understand whether these micro plastics really are associated with higher rates of disease. I think people are terrified of the answer. People are terrified of the answer. And if you think about everything that you consume, and how much of it is not wrapped in plastic, all of those industries are going to oppose research. They are going to oppose research funding to figure this out ASAP, because that will be a monumental change to not just the food industry but our entire economy. Imagining just cleaning up the oceans and trying to get this plastic and then, more importantly, trying to figure out, how are we going to detox humans? How are we going to de-plasticize human beings? How are we going to get these things out? It is an enormous problem, but the reality is, putting our heads in the sand is not going to help. And I am really hopeful that by raising issues and letting people know about this health crisis, that maybe we will get answers quickly. Dr. Chris Palmer: Your question is, why are our health agencies not exploring these questions? It's because the health agencies are largely influenced by the industries they are supposed to be regulating and looking out for. The medical education community is largely controlled by pharmaceutical companies. One and a half billion dollars every year goes to support physician education. That's from pharmaceutical companies. One and a half billion from pharmaceutical companies. So physicians are getting educated with some influence, large influence, I would argue, by them, the health organizations. It's a political issue. The NIH, it's politics. Politicians are selecting people to be on the committees or people to oversee these organizations. Politicians rely on donations from companies and supporters to get re-elected, and the reality is this is not going to be easy to tackle. The challenge is that you'll get ethical politicians who say, I'm not going to take any of that money, and I'm going to try to do the right thing and right now, the way the system is set up, there's a good chance those politicians won't get re-elected, and instead, their opponents, who were more than happy to take millions of dollars in campaign contributions, will get re-elected, and then they will return the favor to their noble campaign donors. We are at a crossroads. We have to decide who are the constituents of the American government. Is it industry, or is it the American people? 2:09:35 Sen. Ron Johnson (R-WI): Calley Means the co-founder of Truemed, a company that enables tax free spending on food and exercise. He recently started an advocacy coalition with leading health and wellness companies called End Chronic Disease. Early in his career, he was a consultant for food and pharma companies. He is now exposing practices they used to weaponize our institutions of trust, and he's doing a great job doing interviews with his sister, Casey. Calley Means: If you think about a medical miracle, it's almost certainly a solution that was invented before 1960 for an acute condition: emergency surgical procedures to ensure a complicated childbirth wasn't a death sentence, sanitation procedures, antibiotics that insured infection was an inconvenience, not deadly, eradicating polio, regular waste management procedures that helped control outbreaks like the bubonic plague, sewage systems that replaced the cesspools and opened drains, preventing human waste from contaminating the water. The US health system is a miracle in solving acute conditions that will kill us right away. But economically, acute conditions aren't great in our modern system, because the patient is quickly cured and is no longer a customer. Start in the 1960s the medical system took the trust engendered by these acute innovations like antibiotics, which were credited with winning World War Two, and they used that trust to ask patients not to question its authority on chronic diseases, which can last a lifetime and are more profitable. But the medicalization of chronic disease in the past 50 years has been an abject failure. Today, we're in a siloed system where there's a treatment for everything. And let's just look at the stats. Heart disease has gone up as more statins are prescribed. Type 2 diabetes has gone up as more Metformin is prescribed. ADHD has gone up as more Adderall is prescribed. Depression and suicide has gone up as more SSRIs are prescribed. Pain has gone up as more opioids are prescribed. Cancer has gone up as we've spent more on cancer. And now JP Morgan literally at the conference in San Francisco, recently, they put up a graph, and they showed us more Ozempic is projected to be prescribed over the next 10 years, obesity rates are going to go up as more is prescribed. Explain that to me. There was clapping. All the bankers were clapping like seals at this graphic. Our intervention based system is by design. In the early 1900s, John D. Rockefeller using that he could use byproducts from oil production to create pharmaceuticals, heavily funded medical schools throughout the United States to teach a curriculum based on the intervention-first model of Dr. William Stewart Halsted, the founding physician of Johns Hopkins, who created the residency-based model that viewed invasive surgical procedures and medication as the highest echelon of medicine. An employee of Rockefeller's was tasked to create the Flexner Report, which outlined a vision for medical education that prioritized interventions and stigmatized nutritional and holistic remedies. Congress affirmed the Flexner Report in 1910 to establish that any credentialed medical institution in the United States had to follow the Halsted-Rockefeller intervention based model that silos disease and downplay viewing the body as an interconnected system. It later came out that Dr. Halsted's cocaine and morphine addiction fueled his day long surgical residencies and most of the medical logic underlying the Flexner Report was wrong. But that hasn't prevented the report and the Halsted-Rockefeller engine based brand of medicine from being the foundational document that Congress uses to regulate medical education today. Calley Means: Our processed food industry was created by the cigarette industry. In the 1980s, after decades of inaction, the Surgeon General and the US government finally, finally said that smoking might be harmful, and smoking rates plummeted. We listened to doctors in this country. We listened to medical leadership, and as smoking rates plummeted, cigarette companies, with their big balance sheets, strategically bought up food companies, and by 1990 the two largest food companies in the world were Philip Morris and RJ Reynolds, two cigarette companies. These cigarette companies moved two departments over from the cigarette department to the food department. They moved the scientists. Cigarette companies were the highest payers of scientists, one of the biggest employers of scientists to make the cigarettes addictive. They moved these addiction specialists, world leading addiction specialists, to the food department by the thousands. And those scientists weaponized our ultra processed food. That is the problem with ultra processed food. You have the best scientists in the world creating this food to be palatable and to be addictive. They then moved their lobbyists over. They used the same playbook, and their lobbyists co-opted the USDA and created the food pyramid. The Food Pyramid was a document created by the cigarette industry through complete corporate capture, and was an ultra processed food marketing document saying that we needed a bunch of carbs and sugar. And we listened to medical experts in this country, the American people, American parents. Many parents who had kids in the 90s thought it was a good thing to do to give their kids a bunch of ultra processed foods and carb consumption went up 20% in the American diet in the next 10 years. The Devil's bargain comes in in that this ultra processed food consumption has been one of the most profitable dynamics in American history for the health care industry. As we've all just been decimated with chronic conditions, the medical industry hasn't. Not only have they been silent on this issue, they've actually been complicit, working for the food industry. I helped funnel money from Coca Cola to the American Diabetes Association. Yeah. 2:31:40 Sen. Ron Johnson (R-WI): Next presenter will be Brigham Buhler. Brigham is the Founder and CEO of Ways2Well, a healthcare company that provides personalized preventive care through telemedicine, with a strong background in the pharmaceutical industry. Brigham is focused on making healthcare more accessible by harnessing the power of technology, delivering effective and tailored treatments. His vision for improving health outcomes has positioned him as a leader in modern patient centered healthcare solutions. Brigham Buhler: We hear people reference President Eisenhower's speech all the time about the military industrial complex, but rarely do we hear the second half of that speech. He also warned us about the rise of the scientific industrial complex. He warned us, if we allow the elite to control the scientific research, it could have dire consequences. 2:36:30 Sen. Ron Johnson (R-WI): I'm going to call an audible here as moderator, I saw that hopefully the future chairman of the Senate Finance Committee, Senator Mike Crapo from Idaho, came into the room. I asked Mike to share his story. He used to wear larger suits, let's put it that way. But he went down the path of the ketogenic diet, I believe. But Mike, why don't you tell your story? And by the way, he's somebody you want to influence. Chairman of Senate Finance Committee makes an awful lot of decisions on Medicare, Medicaid, a lot of things we talked about with Ozempic, now the lobbying group try and make that available, and how harmful, I think, most people in this room think that might be so. Senator Crapo, if you could just kind of tell us your story in terms of your diet change and what results you had. Sen. Mike Crapo (R-ID): Well, first of all, let me thank you. I didn't come here to say anything. I came here to listen, but I appreciate the opportunity to just have a second to tell you my personal story. I'll say before I do that, thank you for Ron Johnson. Senator Johnson is also a member of the Finance Committee, and it is my hope that we can get that committee, which I think has the most powerful jurisdiction, particularly over these areas, of any in the United States Congress, and so I'm hopeful we can get a focus on addressing the government's part of the role in this to get us back on a better track. 2:54:35 Sen. Ron Johnson (R-WI): Vani Hari, known as the Food Babe -- they wrote that for me, that wasn't me, that's my not my nickname -- is a food activist, author and speaker committed to improving food quality and safety. She has built a powerful platform through her blog advocating for transparency in food labeling and the removal of harmful chemicals from processed food. Her activism has spurred significant change in the food industry, encouraging consumers to make healthier, more informed choices, while prompting companies to adopt cleaner practices. Vani Hari: Our government is letting US food companies get away with serving American citizens harmful ingredients that are banned or heavily regulated in other countries. Even worse, American food companies are selling the same exact products overseas without these chemicals, but choose to continue serving us the most toxic version here. It's un-American. One set of ingredients there, and one set of ingredients here. Let me give you some examples. This is McDonald's french fries. I would like to argue that probably nobody in this room has not had a McDonald's french fry, by the way, nobody raised their hand during the staff meeting earlier today. In the US, there's 11 ingredients. In the UK, there's three, and salt is optional. An ingredient called dimethyl polysiloxane is an ingredient preserved with formaldehyde, a neurotoxin, in the US version. This is used as a foaming agent, so they don't have to replace the oil that often, making McDonald's more money here in the United States, but they don't do that across the pond. Here we go, this is Skittles. Notice the long list of ingredient differences, 10 artificial dyes in the US version and titanium dioxide. This ingredient is banned in Europe because it can cause DNA damage. Artificial dyes are made from petroleum, and products containing these dyes require a warning label in Europe that states it may cause adverse effects on activity and attention in children, and they have been linked to cancer and disruptions in the immune system. This on the screen back here, is Gatorade. In the US, they use red 40 and caramel color. In Germany, they don't, they use carrot and sweet potatoes to color their Gatorade. This is Doritos. The US version has three different three different artificial dyes and MSG, the UK version does not and let's look at cereal. General Mills is definitely playing some tricks on us. They launched a new version of Trix just recently in Australia. It has no dyes, they even advertise that, when the US version still does. This is why I became a food activist. My name is Vani Hari, and I only want one thing. I want Americans to be treated the same way as citizens in other countries by our own American companies. Vani Hari: We use over 10,000 food additives here in the United States and in Europe, there's only 400 approved. In 2013, I discovered that Kraft was producing their famous mac and cheese in other countries without artificial dyes. They used Yellow 5 and Yellow 6 here. I was so outraged by this unethical practice that I decided to do something about it. I launched a petition asking Kraft to remove artificial dyes from their products here in the United States, and after 400,000 signatures and a trip to their headquarters, Kraft finally announced they would make the change. I also discovered Subway was selling sandwiches with a chemical called azodicarbonamide in their bread in other countries. This is the same chemical they use in yoga mats and shoe rubber. You know, when you turn a yoga mat sideways and you see the evenly dispersed air bubbles? Well, they wanted to do the same thing in bread, so it would be the same exact product every time you went to a Subway. When the chemical is heated, studies show that it turns into a carcinogen. Not only is this ingredient banned in Europe and Australia, you get fined $450,000 if you get caught using it in Singapore. What's really interesting is when this chemical is heated, studies show that it turns into a carcinogen. Not only is this ingredient banned, but we were able to get Subway to remove azodicarbonamide from their bread in the United States after another successful petition. And as a bonus, there was a ripple effect in almost every bread manufacturer in America followed suit. For years, Starbucks didn't publish their ingredients for their coffee drinks. It was a mystery until I convinced a barista to show me the ingredients on the back of the bottles they were using to make menu items like their famous pumpkin spice lattes. I found out here in the United States, Starbucks was coloring their PSLs with caramel coloring level four, an ingredient made from ammonia and linked to cancer, but using beta carotene from carrots to color their drinks in the UK. After publishing an investigation and widespread media attention, Starbucks removed caramel coloring from all of their drinks in America and started publishing the ingredients for their entire menu. I want to make an important point here. Ordinary people who rallied for safer food shared this information and signed petitions. Were able to make these changes. We did this on our own. But isn't this something that the people in Washington, our elected politicians, should be doing? Vani Hari: Asking companies to remove artificial food dye would make an immediate impact. They don't need to reinvent the wheel. They already have the formulations. As I've shown you, consumption of artificial food dyes has increased by 500% in the last 50 years, and children are the biggest consumers. Yes, those children. Perfect timing. 43% of products marketed towards children in the grocery store contain artificial dyes. Food companies have found in focus groups, children will eat more of their product with an artificial dye because it's more attractive and appealing. And the worst part, American food companies know the harms of these additives because they were forced to remove them overseas due to stricter regulations and to avoid warning labels that would hurt sales. This is one of the most hypocritical policies of food companies, and somebody needs to hold them accountable. Vani Hari: When Michael Taylor was the Deputy Commissioner of the of the FDA, he said, he admitted on NPR, we don't have the resources, we don't have the capabilities to actually regulate food chemicals, because we don't have the staff. There's no one there. We are under this assumption, and I think a lot of Americans are under this assumption, that every single food additive ingredient that you buy at the grocery store has been approved by some regulatory body. It hasn't. It's been approved by the food companies themselves. There's 1000s of chemicals where the food company creates it, submits the safety data, and then the FDA rubber stamps it, because they don't have any other option. 3:09:15 Sen. Ron Johnson (R-WI): So our next presenter is Jason Karp. Jason is the founder and CEO of HumanCo, a mission driven company that invests in and builds brands focused on healthier living and sustainability. In addition to HumanCo, Jason is the co-founder of Hu Kitchen, known for creating the number one premium organic chocolate in the US. My wife will appreciate that. Prior to HumanCo, Jason spent over 21 years in the hedge fund industry, where he was the founder and CEO of an investment fund that managed over $4 billion. Jason graduated summa cum laude from the Wharton School of the University of Pennsylvania. 3:11:10 Jason Karp: I've been a professional investor for 26 years, dealing with big food companies, seeing what happens in their boardrooms, and why we now have so much ultra processed food. Jason Karp: Having studied the evolution of corporations, I believe the root cause of how we got here is an unintended consequence of the unchecked and misguided industrialization of agriculture and food. I believe there are two key drivers behind how we got here. First, America has much looser regulatory approach to approving new ingredients and chemicals than comparable developed countries. Europe, for example, uses a guilty until proven innocent standard for the approval of new chemicals, which mandates that if an ingredient might pose a potential health risk, it should be restricted or banned for up to 10 years until it is proven safe. In complete contrast, our FDA uses an innocent until proven guilty approach for new chemicals or ingredients that's known as GRAS, or Generally Recognized as Safe. This recklessly allows new chemicals into our food system until they are proven harmful. Shockingly, US food companies can use their own independent experts to bring forth a new chemical without the approval of the FDA. It is a travesty that the majority of Americans don't even know they are constantly exposed to 1000s of untested ingredients that are actually banned or regulated in other countries. To put it bluntly, for the last 50 years, we have been running the largest uncontrolled science experiment ever done on humanity without their consent. Jason Karp: And the proof is in the pudding. Our health differences compared to those countries who use stricter standards are overwhelmingly conclusive. When looking at millions of people over decades, on average, Europeans live around five years longer, have less than half our obesity rates, have significantly lower chronic disease, have markedly better mental health, and they spend as little as 1/3 on health care per person as we do in this country. While lobbyists and big food companies may say we cannot trust the standards of these other countries because it over regulates, it stifles innovation, and it bans new chemicals prematurely, I would like to point out that we trust many of these other countries enough to have nuclear weapons. These other countries have demonstrated it is indeed possible to not only have thriving companies, but also prioritize the health of its citizens with a clear do no harm approach towards anything that humans put in or on our bodies. Jason Karp: The second driver, how we got here, is all about incentives. US industrial food companies have been myopically incentivized to reward profit growth, yet bear none of the social costs of poisoning our people and our land. Since the 1960s, America has seen the greatest technology and innovation boom in history. As big food created some of the largest companies in the world, so too did their desire for scaled efficiency. Companies had noble goals of making the food safer, more shelf stable, cheaper and more accessible. However, they also figured out how to encourage more consumption by making food more artificially appealing with brighter colors and engineered taste and texture. This is the genesis of ultra processed food. Because of these misguided regulatory standards, American companies have been highly skilled at maximizing profits without bearing the societal costs. They have replaced natural ingredients with chemicals. They have commodified animals into industrial widgets, and they treat our God given planet as an inexhaustible, abusable resource. Sick Americans are learning the hard way that food and agriculture should not be scaled in the same ways as iPhones. 3:16:50 Jason Karp: They use more chemicals in the US version, because it is more profitable and because we allow them to do so. Jason Karp: Artificial food dyes are cheaper and they are brighter. And the reason that I chose to use artificial food dyes in my public activist letter is because there's basically no counter argument. Many of the things discussed today, I think there is a nuanced debate, but with artificial food dyes, they have shown all over the world that they can use colorants that come from fruit. This is the Canadian version. This is the brightness of the Canadian version, just for visibility, and this is the brightness of artificial food dyes. So of course, Kellogg and other food companies will argue children prefer this over this, just as they would prefer cocaine over sugar. That doesn't make it okay. Calley Means: Senator, can I just say one thing? As Jason and Vani were talking, it brought me back to working for the food industry. We used to pay conservative lobbyists to go to every office and say that it was the "nanny state" to regulate food. And I think that's, as a conservative myself, something that's resonated. I just cannot stress enough that, as we're hopefully learned today, the food industry has rigged our systems beyond recognition. And addressing a rigged market is not an attack on the free market. Is a necessity for a free market to take this corruption out. So I just want to say that. 3:21:00 Sen. Ron Johnson (R-WI): Our next presenter is Jillian Michaels. Ms. Michaels is a globally recognized fitness expert, entrepreneur, and best selling author. With her no nonsense approach to health, she's inspired millions through her fitness programs, books and digital platforms, best known for her role on The Biggest Loser, Michaels promotes a balanced approach to fitness and nutrition and emphasizing long term health and self improvement. Jillian Michaels: The default human condition in the 21st century is obese by design. Specific, traceable forms of what's referred to as structural violence are created by the catastrophic quartet of big farming, big food, Big Pharma, and big insurance. They systematically corrupt every institution of trust, which has led to the global spread of obesity and disease. Dysfunctional and destructive agricultural legislation like the Farm Bill, which favors high yield, genetically engineered crops like corn and soy, leading to the proliferation of empty calories, saturated with all of these toxins that we've been talking about today for three hours, it seems like we can never say enough about it, and then this glut of cheap calories provides a boon to the food industry giants. They just turn it into a bounty of ultra processed, factory-assembled foods and beverages strategically engineered to undermine your society and foster your dependence, like nicotine and cocaine, so we literally cannot eat just one. And to ensure that you don't, added measures are taken to inundate our physical surroundings. We're literally flooded with food, and we are brainwashed by ubiquitous cues to eat, whether it's the Taco Bell advertisement on the side of a bus as you drive to work with a vending machine at your kids school, there is no place we spend time that's left untouched. They're omnipresent. They commandeer the narrative, with 30 billion worth of advertising dollars, commercials marketed to kids, with mega celebrities eating McDonald's and loving it, sponsored dietitians paid to promote junk food on social media, utilizing anti-diet body positivity messaging like, "derail the shame" in relation to fast food consumption, Time Magazine brazenly issuing a defense of ultra processed foods on their cover with the title, "What if altra processed foods aren't as bad as you think?" And when people like us try to sound the alarm, they ensure that we are swiftly labeled as anti-science, fat shamers, and even racists. They launch aggressive lobbying efforts to influence you. Our politicians to shape policy, secure federal grants, tax credits, subsidy dollars, which proliferates their product and heavily pads their bottom line. They have created a perfect storm in which pharmaceuticals that cost hundreds, if not 1000s per month, like Ozempic, that are linked to stomach paralysis, pancreatitis and thyroid cancer, can actually surge. This reinforces a growing dependence on medical interventions to manage weight in a society where systemic change in food production and consumption is desperately needed and also very possible. These monster corporations have mastered the art of distorting the research, influencing the policy, buying the narrative, engineering the environment, and manipulating consumer behavior. Jillian Michaels: While I have been fortunate enough to pull many back from the edge over the course of my 30 year career, I have lost just as many, if not more, than I have saved. I have watched them slip through my fingers, mothers that orphan their children, husbands that widow their wives. I have even watched parents forced to suffer the unthinkable loss of their adult children. There are not words to express the sadness I have felt and the fury knowing that they were literally sacrificed at the altar of unchecked corporate greed. Most Americans are simply too financially strained, psychologically drained and physically addicted to break free without a systemic intervention. Attempting to combat the status quo and the powers that be is beyond swimming upstream. It is like trying to push a rampaging river that's infested with piranhas. After years of trying to turn the tide, I submit that the powers that be are simply too powerful for us to take on alone. I implore the people here that shape the policy to take a stand. The buck must stop with you, while the American people tend to the business of raising children and participating in the workforce to ensure that the wheels of our country go around. They tapped you to stand watch. They tapped you to stand guard. We must hold these bad actors accountable. And I presume the testimonials you heard today moved you. Digest them, discuss them, and act upon them, because if this current trend is allowed to persist, the stakes will be untenable. We are in the middle of an extinction level event. The American people need help. They need heroes. And people of Washington, your constituents chose you to be their champion. Please be the change. Thank you. Sen. Ron Johnson (R-WI): There was one particular piece of legislation or one thing that we could do here in Washington, what would it be? Jillian Michaels: Get rid of Citizens United and get the money out of politics. Sen. Ron Johnson (R-WI): Okay. 3:37:00 Calley Means: To the healthcare staffers slithering behind your bosses, working to impress your future bosses at the pharmaceutical companies, the hospitals, the insurance companies, many of them are in this building, and we are coming for you. 3:37:25 Sen. Ron Johnson (R-WI): Next up is Ms. Courtney Swan. Ms. Swan is a nutritionist, real food activist, and founder of the popular platform, Realfoodology. She advocates for transparency in the food industry, promoting the importance of whole foods and clean eating. Courtney is passionate about educating the public on the benefits of a nutrient dense diet, and she encourages sustainable, chemical-free farming practices to ensure better health for people and the planet. Courtney Swan: Our current agriculture system's origin story involves large chemical companies -- not farmers, chemists. 85% of the food that you are consuming started from a patented seed sold by a chemical corporation that was responsible for creating agent orange in the Vietnam War. Why are chemical companies feeding America? Corn, soy and wheat are not only the most common allergens, but are among the most heavily pesticide sprayed crops today. In 1974 the US started spraying our crops with an herbicide called glyphosate, and in the early 1990s we began to see the release of genetically modified foods into our food supply. It all seems to begin with a chemical company by the name IG Farben, the later parent company of Bayer Farben, provided the chemicals used in Nazi nerve agents and gas chambers. Years later, a second chemical company, Monsanto, joined the war industry with a production of Agent Orange, a toxin used during the Vietnam War. When the wars ended, these companies needed a market for their chemicals, so they pivoted to killing bugs and pests on American farmlands. Monsanto began marketing glyphosate with a catchy name, Roundup. They claimed that these chemicals were harmless and that they safeguarded our crops from pests. So farmers started spraying these supposedly safe chemicals on our farmland. They solved the bug problem, but they also killed the crops. Monsanto offered a solution with the creation of genetically modified, otherwise known as GMO, crops that resisted the glyphosate in the roundup that they were spraying. These Roundup Ready crops allow farmers to spray entire fields of glyphosate to kill off pests without harming the plants, but our food is left covered in toxic chemical residue that doesn't wash, dry, or cook off. Not only is it sprayed to kill pests, but in the final stages of harvest, it is sprayed on the wheat to dry it out. Grains that go into bread and cereals that are in grocery stores and homes of Americans are heavily sprayed with these toxins. It's also being sprayed on oats, chickpeas, almonds, potatoes and more. You can assume that if it's not organic, it is likely contaminated with glyphosate. In America, organic food, by law, cannot contain GMOs and glyphosate, and they are more expensive compared to conventionally grown options, Americans are being forced to pay more for food that isn't poisoned. The Environmental Working Group reported a test of popular wheat-based products and found glyphosate contamination in 80 to 90% of the products on grocery store shelves. Popular foods like Cheerios, Goldfish, chickpea pasta, like Banza, Nature Valley bars, were found have concerning levels of glyphosate. If that is not alarming enough, glyphosate is produced by and distributed from China. In 2018, Bayer bought Monsanto. They currently have patented soybeans, corn, canola and sugar beets, and they are the largest distributor of GMO corn and soybean seeds. Americans deserve a straight answer. Why does an agrochemical company own where our food comes from? Currently, 85 to 100% of corn and soy crops in the US are genetically modified. 80% of GMOs are engineered to withstand glyphosate, and a staggering 280 million pounds of glyphosate are sprayed on American crops annually. We are eating this roundup ready corn, but unlike GMO crops, humans are not Roundup Ready. We are not resistant to these toxins, and it's causing neurological damage, endocrine disruption, it's harming our reproductive health and it's affecting fetal development. Glyphosate is classified as a carcinogen by the World Health Organization's International Agency for Research on Cancer. It is also suspected to contribute towards the rise in celiac disease and gluten sensitivities. They're finding glyphosate in human breast milk, placentas, our organs, and even sperm. It's also being found in our rain and our drinking water. Until January of 2022, many companies made efforts to obscure the presence of GMOs and pesticides in food products from American consumers. It was only then that legislation came into effect mandating that these companies disclose such ingredients with a straightforward label stating, made with bio engineered ingredients, but it's very small on the package. Meanwhile, glyphosate still isn't labeled on our food. Parents in America are unknowingly feeding their children these toxic foods. Dr. Don Huber, a glyphosate researcher, warns that glyphosate will make the outlawed 1970s insecticide DDT look harmless in comparison to glyphosate. Why is the US government subsidizing the most pesticide sprayed crops using taxpayer dollars? These are the exact foods that are driving the epidemic of chronic disease. These crops, heavily sprayed with glyphosate, are then processed into high fructose corn syrup and refined vegetable oils, which are key ingredients for the ultra processed foods that line our supermarket shelves and fill our children's lunches in schools across the nation. Children across America are consuming foods such as Goldfish and Cheerios that are loaded with glyphosate. These crops also feed our livestock, which then produce the eggs, dairy and meat products that we consume. They are in everything. Pick up almost any ultra processed food package on the shelf, and you will see the words, contains corn, wheat and soy on the ingredients panel. Meanwhile, Bayer is doing everything it can to keep consumers in the dark, while our government protects these corporate giants. They fund educational programs at major agricultural universities, they lobby in Washington, and they collaborate with lawmakers to protect their profits over public health. Two congressmen are working with Bayer right now on the Farm Bill to protect Bayer from any liability, despite already having to pay out billions to sick Americans who got cancer from their product. They know that their product is harming people. Sen. Ron Johnson (R-WI): Couple questions. So you really have two issues raised here. Any concern about just GMO seeds and GMO crops, and then you have the contamination, Glycosate, originally is a pre-emergent, but now it's sprayed on the actual crops and getting in the food. Can you differentiate those two problems? I mean, what concerns are the GMO seeds? Maybe other doctors on t

The Titans are 8-1 after defeating RJ Reynolds 54-20 on Friday. Now West Forsyth can win the CPC with a road win in the season finale vs undefeated rival East Forsyth. Recap of the Reynolds game, preview of EF and favorite Halloween Candies and more! --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Fortified Life PodcastGuest: Coach Anthony FlynnHost: Jason DavisEpisode Title: Unlocking Leadership and Success with Coach Anthony FlynnCoach Anthony Flynn is a highly sought-after adviser to CEOs and key executives and their companies. With extensive leadership experience at Fortune 100 giants such as Kraft Foods, RJ Reynolds, and 3M, Coach Flynn has also held pivotal executive roles in multi-million-dollar non-profit ventures. His expertise in driving leadership, growth, and innovation has made him a go-to coach for top leaders in both corporate and non-profit sectors.Coach Flynn has been a featured speaker at prestigious institutions, including Harvard University, Emory University, Georgia Tech, and The University of Memphis. His insights on leadership and success have been shared on platforms like Biz1190 (a Wall Street Journal syndicated radio show), TEDx, Q Conference, and numerous other TV, radio, and podcast channels. His unique approach to empowering leaders has earned him widespread recognition across various industries.

Hosted by Rod Funderburk. Recorded live from J Peppers Southern Grille every Tues in season. The Eagles blew past RJ Reynolds 62-6 to move to 8-0 on the season. Next up, the start of two weeks of rivals, with the first Friday vs cross town rival Glenn for the KVegas Cup. Guests this week include OL Steve Stevenson and LB Camden Johnson Part of the East Forsyth Sports Network, powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Hosted by Mike Fanning The Glenn Bobcats fall to RJ Reynolds 33-16 to fall to 2-5 on the season. Can the team turn its fortunes around with an upcoming home game against top 15 ranked Mt Tabor? Presented by the Glenn Sports Network powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Hosted by Rod Funderburk. Recorded live every Tues at J Peppers Southern Grille in Kernersville in season. The Eagles move to 7-0 after defeating Parkland 62-6 last week. Next up a CPC battle with rising RJ Reynolds. Can the Eagles keep pace and secure a high seed in the upcoming 4A state playoffs? This week's guests include WR Kendal Sawyer and DT Omaryon Hayes Part of the East Forsyth Sports Network, powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Hosted by Mike Fanning, recorded live from Monte De Rei in Kernersville Tues Evenings in season The Bobcats fall to West Forsyth to fall to 2-4 on the season and 0-3 in CPC play. Next up a crucial game vs conference foe RJ Reynolds. Along with Coach Green, Deepwater welcomes guests WR Jeremiah Torian and Def Coordinator Rodney Alexander Part of the Glenn Sports Network, powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

  In this episode, Anthony Flynn shares insights on overcoming career challenges, emphasizing the importance of mindset, skill development, and strategic thinking. He discusses his own journey from growing up in poverty to becoming a successful CEO, highlighting the power of belief, discipline, and leveraging transferable skills. Key topics include the transition from individual contributor to leadership roles, the importance of mentorship, and practical advice for career advancement. This conversation offers actionable strategies for achieving success and underscores the significance of personal growth and resilience.   We'll Talk About 00:00 Introduction and Guest Introduction 01:21 Challenges in Leadership Transition 05:03 Developing Leadership Skills 10:54 Mindset and Confidence in Career Growth 19:01 The Importance of Mindset Work 23:26 Overcoming Adversity: A Personal Journey 24:25 The Power of Therapy and Coaching 25:42 Challenging Limiting Beliefs 28:06 Turning Pain into Purpose 32:35 Corporate America to Nonprofit Leadership 35:12 Launching Amazing CEO 44:47 Final Thoughts: Focus on the Process   About Anthony Flynn Anthony is a highly sought-after adviser to CEOs, Key Executives, and their companies. His extensive experience includes leadership roles with numerous Fortune 100 giants, such as Kraft Foods, RJ Reynolds, and 3M, as well as pivotal executive positions in several multi-million dollar non-profit ventures. Anthony has been a featured speaker at Harvard University, Emory University, Georgia Tech, and The University of Memphis. His insights have been broadcasted on platforms such as Biz1190 (a Wall Street Journal syndicated radio show), TEDx, Q Conference, and numerous other channels including TV, radio, podcasts, and keynote addresses.   Connect with Anthony Learn about Anthony at https://www.amazingceo.com/    ______________________________________________________________________________________ Connect with Me Connect with me on LinkedIn: https://linkedin.com/in/pmortega Get started with your career move: Download The Career Transition Checklist Click here to learn about coaching

Hosted by Max Wallace. Recorded Live from Kickback Jacks - High Point every Weds in season The SW Guilford Cowboys fall to 0-2 after losing to RJ Reynolds 17-6 on the road. Next up, a home game vs High Point Central before the bye week. Can the Cowboys grab their first win of the 2024 season? Special Guest: Defensive Coordinator Kendrick Holsten Part of the SW Guilford Sports Network powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Hosted by Max Wallace Live at Kickback Jacks every Weds Night at 730pm in season! The Cowboys opened the season with a tough 37-0 loss to Oak Grove at home. Next up for SW Guilford, a matchup vs RJ Reynolds in Winston Salem This week's special guest, All Conference OL Dawson Clark Part of the SW Guilford Sports Network powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

For years Canadian media has been saying that Canada is a world leader in regulating big tobacco and is a global success story when it comes to weaning the public off of cigarettes. Last week there were headlines about the decline of tobacco use in Canada — according to the World Health Organization stats that say we are beating just about every country when it comes to convincing people to kick the habit. Given the tone and the content of news coverage on Canada's anti-smoking effort, and you might have the idea that: Big Tobacco is in serious business trouble... unless vaping saves themThe Canadian government doesn't want anyone to smokePublic Health Canada is getting ready to ban cigarettes entirely, first to young Canadians, and eventually to everyone. According to Max Krangle, a lawyer who worked for Big Tobacco companies like RJ Reynolds for 12 years, you would be wrong. He says the cigarette business is more profitable than ever and that government regulations are the reason why. Host: Jesse Brown Credits: Tristan Capacchione (Audio Editor and Technical Producer), Bruce Thorson (Senior Producer), Annette Ejiofor (Managing Editor), Karyn Pugliese (Editor-in-Chief)Further reading: Contentious Counsel by Max A. Krangle — Counsel StrategySponsors: Better Help, AG1, SquarespaceIf you value this podcast, support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody.You can listen ad-free on Amazon Music—included with Prime. Hosted on Acast. See acast.com/privacy for more information.

What do Oreos, Kraft Mac & Cheese and Lunchables have in common? A new study says they're all addictive. The report also found that certain hyper-palatable foods were purposefully made that way by Phillip Morris and RJ Reynolds, the two tobacco companies that used to make them. What should people do to mitigate the risk here? Dr. Neal Barnard, President of the Physicians Committee for Responsible Medicine, joins The Excerpt to talk about food addiction and how people can fight it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by JP Mundy, Live from Mossy's Eats Ales and Spirits in Clemmons, NC every Weds Night 730pm in season. The Titans defeated RJ Reynolds 54-12 to set up a CPC Championship game vs rival East Forsyth this week in one of the biggest games in the state! Coach Wallace and JP recap the Reynolds game, preview the game vs the Eagles and the team has their annual regular season final show segment picking favorite Halloween Candy. Guest: DB Sean Davis --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Hosted by Rod Funderburk, live from Monte De Rey Mexican Restaurant every Tuesday in season 730pm The Eagles moved to 7-1 (4-1) on the season with a huge 52-0 Homecoming win over RJ Reynolds. Next up two huge rivalry games with the conference championship on the line. This week the Eagles face Glenn in the Kernersville Cup. This week's guests include Nathan Stewart and Booster Club President Shawn Cofer. Presented by the East Forsyth Sports Network powered by Tobacco Road Sports Radio --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Efficiency in the Supply Chain by a New Container Invention w/ Trevor Pan of BidBird AZ TRT S04 EP41 (204) 10-15-2023   Things We Learned This Week Malcolm McLean was the inventor of the shipping Container, and a key person in trade & globalization BidBird invented a container skin, a smooth panel for the side to reduce wind resistance & improve fuel efficiency Patent process and Patent Cooperation Treaty to register an invention in foreign countries Building a Prototype and doing a road test with a Truck plus a Container on a race track       Guest: Tevor Pan, BidBird Principal Architect - February 2018 - Present Undergraduate Professional Degree - Landscape Architecture, Colorado State University,  Fort Collins, Colorado 2003 Master Degree - Frank Lloyd Wright School of Architecture, Scottsdale, Arizona 2006   o   Twitter o   LinkedIn     https://bidbird.co/about THE FIRST CONSTRUCTION MARKETPLACE, AT YOUR FINGERTIPS.   Trevor Pan, BidBird Founder & registered Arizona architect.   Spending 21 years as an architect immersed in construction, manufacturing, and design, I've built a unique understanding of the construction industry's constant movements and challenges. I know that construction professionals are exhausted by the RFP game—and the collusion that can come along with it.   I've seen invasive service platforms that trap users into thinking they're a lead generating machine, but then unethically charge them thousands with no quality results.   When I set off to launch BidBird, I wanted to eliminate the red tape and corruption for suppliers, manufacturers, contractors, and building owners. And when my barber approved the irresistible alliteration of the name, BidBird was born.   BidBird is the new way for construction professionals to achieve a constant-but-necessary thing: capture competitive bids for their materials through an efficient process.   At its core, our mission is simple. We connect construction industry professionals around the country through an honest platform that doesn't cost users unreasonable fees, or their dignity.   With its simplicity comes big things. BidBird is an opportunity to beat out the “big guys” by just a penny, equalizing the hunt for businesses around the country.   We strive to combine high-value jobs + the innovation to evolve with construction professionals' needs to transform businesses, one bid at a time.     Notes:   Seg 1 Preview clip of Trevor Pan   Malcolm McLean and the History of the Container   This leads to a new level of capitalism, modern globalization & wider trade   Malcolm Mclean is the inventor of one of the most major inventions in history that affects people daily. He is also not known by many people despite the impact he has had.   McLean owned a trucking company and he used to ship goods via boat. He'd be waiting on the docks with cotton in the 1940s in early 1950s for hours.   Ships would be docked for a month, as men were loading crates by hand. The same system was being done with global trade and sea trade for thousands of years.   Mclean got tired of this, and trying to figure out a solution to the problem like any entrepreneur. Find a need and fill it.   January 1956 - he debuted the box ship. McLean got a $22 million loan & bought 2 World War II tankers and converted them. In April 1956 the first one sailed from New Jersey to Houston. This cut cost from 5.86 per  to $.16, a 95% drop or 36 fold savings.   Oct.1957 - the first real containership Gateway city launched. Trip went from New York to Florida to Texas and then on later to Puerto Rico. Per McLean, ‘the ship makes money when at sea'.   In 1963, container ports had been created, by 1966 in Europe, 1967 Vietnam had container service, and 1969 Hong Kong and more Southeast Asia.   McLean got a patent which is shared, called – standardization, and the standardize size container for shipping.   He created a company, called Sealand Industries - which was then bought by RJ Reynolds. Eventually they were mergers and oil companies that bought out the line and today it's on by MAERSK.   Goods are shipped today for pennies on the dollar, all because of McLean‘s invention. He changed global trade, shipping, oil exploration, and more. It's a multi trillion dollar invention. It also created port cities like Oakland. Every day it affects all sorts of goods and trades finance, big companies like Walmart and Apple.   Not sure if we would have globalization if not for Mclean. At least not as fast.     More Info on Malcolm McLean: HERE       Seg 2 Trevor Pan of BidBird created a skin for a shipping container. Smooth out the side of the container and stops wind drag and the grooved pockets that are trapping air. It is a panel that is magnetically put on the side of a container.   Saves mileage and fuel efficiency with truckers, likely will have the same effect on trains. Could even help fuel efficiency on freighter ships which are carrying 10 containers stack tie and 1000 feet long with hundreds of containers on a ship.   Trevor started the company in 2020, with his background as an architect. Also has experience in coding and engineering.   He has created construction materials. This led to him researching freight from East Asia to build and create its construction materials. Meanwhile the time during Covid and 2020 shipping rates were off the coast of California with the supply chain issues. Created his container skin and got the patent in July 2021.     Seg 3 Process for an invention   First, come up with the idea, which is easy. Then have to do a patent application.   Now to the hard part, build a prototype. Then to the hardest part - you have to market and sell your initial product.   Find the problem, solve a problem, create the solution, & find a client to sell to.   Trevor did his own patent filing. Trevor had a background already with his design skills and had done a patent for previous inventions. Also did his own legal paperwork. Patents for shipping container scan. Under utility patents, which are patents for machines.   Patent It Yourself - book by Donald Pressman   Normally you would hire a patent agent or an attorney to file your patent but Trevor read the Pressman and did it himself. He was so obsessive, that he actually  read a 6 Volume set on patent claims, which was over 2400 pages and took almost 6 months.   Also got a Patent Cooperation Treaty so you do the work one time with filing the patent and then you can use the same patent template in multiple countries.   The Patent Cooperation Treaty (PCT) assists applicants in seeking patent protection internationally for their inventions, helps patent offices with their patent granting decisions, and facilitates public access to a wealth of technical information relating to those inventions.   By filing one international patent application under the PCT, applicants can simultaneously seek protection for an invention in a large number of countries.   He is working on building a prototype to prove that his container scan is aerodynamic and would work on a real road test. He has contacted major industrial companies like Piedmont Plastics to build machine grade plastics. Also used a 3-D printing machine to create a mini prototype.   Trevor has done the math to keep the magnets and panels on the side of a truck driving down the highway at 65 miles an hour.   Regarding the marketing and sale of the product, Trevor actually contacted the top 6 logistics companies in the US and got little to no response.     Seg 4 Big logistics companies like JB Hunt did not even respond to Trevor on his idea.   Trevor has worked to sell his idea organically. He went to Innovation Zero trade show in London as well as a Sustainability Summit also in the London area being put on by the Economist.   He was able to talk with the business and trade department in the UK.   Has a contact who is a trucker, and would rent a raceway to test his prototype container skin on the road.   Have to have flexibility to get a good idea going.   Is also working on buying a shipping container. Researching shipping containers, you can get one for $500 from Russia. Actual cost for a container from the U.S. for about $3000.   Putting together a patent, you have to do a search report to see if someone has an already patented the idea. This takes upwards of 1 year to file a patent.   Trevor also reached out to government organizations about the fuel efficiency with his product. Reached out to the EPA, and their smart way program, to see about certifying the aerodynamic capabilities. The EPA contacted him but is not going to move forward with it.   He also contacted an environmental organization in the state of California and did not get anywhere.   Question: Since Trevor still needs to do the prototype and show a real world road test, is it too early to contact organizations as potential sponsors or clients?   Sometimes the idea is too early, and the world is not ready yet.         Tech Topic: https://brt-show.libsyn.com/category/Tech   More - BRT Best of Tech: Best of AZ Tech Council BRT of Tech 2022 BRT S02 EP52 (99) 12-26-2021 – Tech for the Holidays – BRT      Best of Biotech from AZ Bio & Life Sciences to Jellatech: HERE   Biotech Shows: HERE   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023      ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

A recent online dating scam called “pig-butchering” is tricking people into giving away big bucks via cryptocurrency.  President Biden heads to the Middle East on Wednesday. He'll have to walk a fine line of supporting Israel, while advocating for humanitarian needs in Gaza. Hamas' Oct. 7 attack on Israel has been compared to 9/11. Is Israel risking a similar outcome with plans to march into Gaza to destroy the terrorist group?  In the 1980s, RJ Reynolds and Phillip Morris bought Kraft and Nabisco, pumping their food with sugar, fat, sodium, and other additives that made people crave them.  What comedy shows to watch this season? Consider Our Flag Means Death, Gen V, Shrinking, and Bob's Burgers, says one critic. 

Hosted by Rod Funderburk live from Monte De Rei Mexican Restaurant in Kernersville 730pm Tuesday in season The Eagles moved to 5-1 on the season after defeating Parkland 62-7. Next up for East....a CPC matchup vs RJ Reynolds for Eagles Homecoming! Guests this week include Junior RB Jaylin Murry and DL Ke'Moir Pouncey All episodes of The Nest with East Forsyth HC Todd Willert available via the East Forsyth Sports Network and Tobacco Road Sports Radio Podcast network. --- Support this podcast: https://podcasters.spotify.com/pod/show/tobacco-road-sports-radio/support

Ten thousand workers cross the color line to shut down the largest tobacco manufacturing plant in the South and win a union. From the “NC Labor History Revealed” podcast, with music from the Love Songs from the Liberation Wars labor jazz opera. On this week's Labor History in Two: The year was 1903. Mary Harris -- better known as “Mother” Jones -- held a rally in Philadelphia, The March of the Mill Children. Questions, comments, or suggestions are welcome, and to find out how you can be a part of Labor History Today, email us at LaborHistoryToday@gmail.com Labor History Today is produced by Union City Radio and the Kalmanovitz Initiative for Labor and the Working Poor. #LaborRadioPod #History #WorkingClass #ClassStruggle @GeorgetownKILWP #LaborHistory @UMDMLA @ILLaborHistory @AFLCIO @StrikeHistory #LaborHistory @wrkclasshistory  

Mastering Execution: Insights and Strategies for Leaders with Anthony Flynn & Tony Taylor In this episode of Leaders Lead, we explore the critical topic of execution - the art of turning ideas into action and achieving your goals. Our expert guest, with years of experience coaching top executives and entrepreneurs, shares insights and strategies for mastering execution. We discuss the challenges that leaders face in executing their ideas and offer practical solutions for overcoming them. From setting clear goals to developing a winning mindset, our guest shares actionable advice on how to create a culture of accountability and continuous improvement. We also explore the role of technology and innovation in execution, and how to leverage them to gain a competitive advantage. Whether you're a seasoned leader or an aspiring one, this episode is packed with insights and strategies for success. Tune in to learn from one of the leading experts in the field of execution and take your leadership skills to the next level. Don't miss out on this must-listen episode of Leaders Lead. Anthony Flynn has been recognized by many as a Self-Discipline Strategist and Follow-Through expert. As a successful leader in the business world with numerous Fortune 100 giants (e.g. Kraft Foods, RJ Reynolds, and 3M) and a pioneering executive in numerous, multi-million dollar non-profit ventures-- Mr. Flynn has a proven track record for converting ideas and theories to actionable achievements.  He has been a featured speaker and voice before tens of thousands of people at Harvard University, Emory University, Georgia Tech, The University of Memphis, Biz1190 (Wall Street Journal syndicated radio show), TEDx, Q Conference, South by Southwest, and many features on television, radio, podcasts and keynote addresses. ​Mr. Flynn founded The Amazing CEO in 2017 and consults a number of high-net-worth individuals, companies, professional athletes, small businesses, non-profit organizations, and churches. He works with professionals from industries like real estate, finance, marketing, and many more. Mr. Flynn graduated from the Goldman Sachs 10,000 Small Business Program and has thus executed a rapidly expanding consulting firm. He serves on a number of nationally renowned business and non-profit boards. Mr. Flynn is also the Founder of The Gifted Education Foundation, whose mission is to produce marketplace leaders from low-income communities across America. He is the author of The Execution Pipeline: A Step-by-Step Guide to Moving Your Business Idea From Dream to to Reality and The Happiness Map: Finding Fulfillment in Life and Work. ​Mr. Flynn holds a Bachelor of Business Administration in Sales from The University of Memphis where he graduated as the Top Student in his major and he also holds a Master of Arts in Religion degree from Memphis Theological Seminary where he graduated with honors. ​He loves spending time with his wife of 15 years along with his son and daughter. Additionally, Mr. Flynn enjoys reading, physical fitness, and mentoring emerging leaders. ​ Thank you for listening to this episode of Leaders Lead. If you enjoyed this discussion on execution and want to hear more from top experts in the field of leadership, be sure to subscribe to our podcast on your favorite platform. Also, we want to let you know about SpeakUniversity.org, a resource for developing your communication skills and becoming a better leader. Check out their website for more information. Finally, a big thank you to our podcast engineer, Jacob Brusseau, for his expertise and hard work in bringing you this episode. Don't forget to leave a rating and review to help us reach more listeners. Thanks again for tuning in to Leaders Lead. This episode was edited and mixed by the amazing team member Jacob Brusseau!

In the first of what will be three installments of our interview with Robin Pemberton, he talks about getting into the sport in upstate New York, and more importantly, getting to know the people who would help guide him down south and into a career in the Winston Cup garage. Once he was there, he found himself at Ground Zero of two of the biggest controversies in NASCAR history. He was Richard Petty's co-crew chief during the infamous Charlotte race weekend in the fall of 1983, and he was Bobby Allison's pit boss when their DiGard Racing teammates Greg Sacks and Gary Nelson won at Daytona in the summer of 1985. And then … he gets a phone call from Jack Roush. In our second segment, hosts Rick Houston and Steve Waid dig into the October 8, 1981 issue of Grand National Scene. Darrell Waltrip dominates after Richard Petty gets taken out by an idiot at North Wilkesboro and Harry Gant blows an engine. Dale Earnhardt scores a momentous top-five finish for new car owner Richard Childress. Sharon Petty plans her wedding to Terry Farlow around the NASCAR season, a predicament MANY people in the garage are familiar with. Harry Gant fights with a commercial director over proper pronunciation … and checks in with a psychic to see if he can get any help breaking into victory lane … and his sponsor US Tobacco goes to war with Charlotte Motor Speedway and RJ Reynolds. NOTE: This show is not associated in any way with American City Business Journals, owner of the Scene brand. Interested in The Scene Vault Podcast T-shirts? Check out www.thescenevault.com and click on SHOP to see what we have available! Please consider supporting this show via: www.patreon.com/thescenevaultpodcast www.paypal.me/thescenevaultpodcast www.venmo.com/thescenevaultpodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

For more details on this podcast visit: https://www.journeybeyondweightloss.com/blog/99 Get ready to dive deeper into your cravings as we explore the addictiveness of processed foods with Dr. Ashley Gearhardt! This renowned researcher is leading us on a journey through sweeteners, marketing tactics, potential risks, and much more - so buckle up for an eye-opening chat that will leave you enlightened yet hungry (for knowledge)!   Episode Highlights: (4:18) One of the ways that we knew nicotine was addictive was we would have animals in the research lab choose between nicotine or cocaine. And cocaine was a much stronger reinforcer than nicotine. The animals would choose cocaine about 80% of the time, but they would still choose nicotine 20% of the time, and they would work to get nicotine. Sugar versus cocaine, 80% of the time they'll choose sugar over cocaine. (09:47) Big tobacco has now gotten into the food game. I just recently learned how much Philip Morris and RJ Reynolds have played a huge role in shaping processed food and the way we eat it. And the way it's engineered and designed and marketed because when they started coming under heat for their addictiveness of the tobacco products, they diversified by buying companies like Craft and General Mills. And so if we wouldn't trust them around tobacco, why would we trust them with the food that we eat? (10:56) Self-compassion is one of the things I preach … It is like your biology wants this stuff because it's worried it's gonna starve, and there's a trillion-dollar industry that is using their know-how that they honed on things like cigarettes, and that has been applied to our food environment.

On the season finale of the Dale Jr. Download, Dale Earnhardt Jr. and co-host Mike Davis sit down with one of their most highly anticipated guests to date: former NASCAR CEO Brian France. In 2002, RJ Reynolds announced it would be pulling its Winston branding as a title sponsor for the NASCAR Cup series after 30 years. Not long after, Bill France Jr., the CEO who oversaw that era stepped down from his position of power. With the organization at a crossroads, Brian arose to the occasion and helped fill the void of his father's absence while ushering the premiere stock car division into its modern-day state. From 2003 to ‘18, many changes took place on Brian's watch that molded NASCAR racing into the motorsport that we watch today. The Dirty Mo crew and listeners alike were eager to have Brian to the Bojangles Studio hot seat to discuss what he felt was a success and a miss during his tenure at the helm of the organization. His education in running an empire began at an early age while growing up in the shadow of his father Bill Jr. A place in the shadows of giants is something that Dale Jr. and Brian can relate to, and the two recall how their fathers were certainly allies but never close friends.Once of age and eager to work, Brian took a position working at Talladega Superspeedway. He became fascinated with the business side of racing and in the 1990s he went on to manage Tucson Raceway Park and work at NASCAR's Los Angeles office. His tasks included capitalizing on NASCAR's flourishing west coast fanbase while strengthening its connection to the entertainment capital of the world, which resulted in NASCAR's integration into the mainstream television and film industry. After helping to negotiate NASCAR's first national television package deal in 2001, the stage was set for Brian to try his hand at leading the sanctioning body.Dale compares Brian and Bill Jr.'s leadership styles and what it's like having one strong character making decisions versus an entire committee of voices. Brian says he recognizes that many of the changes NASCAR has gone through over the last two decades may be alienating to longtime fans, but insists that the intention was always to promote growth through progression. He explains that NASCAR leadership often looks into untapped markets and develops strategies to help bring new fans into the fold including races in new markets, its diversity programs, and collaborative efforts with other sports and business entities.In 2004, NASCAR along with its new title sponsor partner Nextel introduced the Chase for Cup playoffs system, which would radically alter the traditional points championship structure. Brian explains that the desire to create “big moments” in points racing inspired the inclusion of cutoff lines and races. They discuss how the Playoffs field was expanded from 10 to now 16 and the events that occurred over the years to influence those decisions. Brian admits that a lot of the structuring came from looking at how other sports leagues officiate their playoff systems and what effects it has on their respective championships.Since Dale was an active competitor during Brian's time in charge, he was anxious to get his insight on one of the most polarizing developments in the last 20 years: the Car of Tomorrow. Making its debut in 2007, the CoT was intended to increase competition while improving safety initiatives, but it became regarded as an inferior machine by drivers and fans. Brian admits that he viewed the car as a mistake and wishes that he would have gotten more input from the drivers and teams in its manufacturing. The conversation also touches on the Jeremy Mayfield scandal, the 2013 Regular Season finale at Richmond, Brian's lack of presence at the races, and his 2018 arrest. Download listeners can expect a candid look at one of motorsports most influential leaders in modern history, as well as insight into the decision-making that shifted NASCAR into a household name. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

On the season finale of the Dale Jr. Download, Dale Earnhardt Jr. and co-host Mike Davis sit down with one of their most highly anticipated guests to date: former NASCAR CEO Brian France. In 2002, RJ Reynolds announced it would be pulling its Winston branding as a title sponsor for the NASCAR Cup series after 30 years. Not long after, Bill France Jr., the CEO who oversaw that era stepped down from his position of power. With the organization at a crossroads, Brian arose to the occasion and helped fill the void of his father's absence while ushering the premiere stock car division into its modern-day state.  From 2003 to ‘18, many changes took place on Brian's watch that molded NASCAR racing into the motorsport that we watch today. The Dirty Mo crew and listeners alike were eager to have Brian to the Bojangles Studio hot seat to discuss what he felt was a success and a miss during his tenure at the helm of the organization. His education in running an empire began at an early age while growing up in the shadow of his father Bill Jr. A place in the shadows of giants is something that Dale Jr. and Brian can relate to, and the two recall how their fathers were certainly allies but never close friends. Once of age and eager to work, Brian took a position working at Talladega Superspeedway. He became fascinated with the business side of racing and in the 1990s he went on to manage Tucson Raceway Park and work at NASCAR's Los Angeles office. His tasks included capitalizing on NASCAR's flourishing west coast fanbase while strengthening its connection to the entertainment capital of the world, which resulted in NASCAR's integration into the mainstream television and film industry. After helping to negotiate NASCAR's first national television package deal in 2001, the stage was set for Brian to try his hand at leading the sanctioning body. Dale compares Brian and Bill Jr.'s leadership styles and what it's like having one strong character making decisions versus an entire committee of voices. Brian says he recognizes that many of the changes NASCAR has gone through over the last two decades may be alienating to longtime fans, but insists that the intention was always to promote growth through progression. He explains that NASCAR leadership often looks into untapped markets and develops strategies to help bring new fans into the fold including races in new markets, its diversity programs, and collaborative efforts with other sports and business entities. In 2004, NASCAR along with its new title sponsor partner Nextel introduced the Chase for Cup playoffs system, which would radically alter the traditional points championship structure. Brian explains that the desire to create “big moments” in points racing inspired the inclusion of cutoff lines and races. They discuss how the Playoffs field was expanded from 10 to now 16 and the events that occurred over the years to influence those decisions. Brian admits that a lot of the structuring came from looking at how other sports leagues officiate their playoff systems and what effects it has on their respective championships. Since Dale was an active competitor during Brian's time in charge, he was anxious to get his insight on one of the most polarizing developments in the last 20 years: the Car of Tomorrow. Making its debut in 2007, the CoT was intended to increase competition while improving safety initiatives, but it became regarded as an inferior machine by drivers and fans. Brian admits that he viewed the car as a mistake and wishes that he would have gotten more input from the drivers and teams in its manufacturing.  The conversation also touches on the Jeremy Mayfield scandal, the 2013 Regular Season finale at Richmond, Brian's lack of presence at the races, and his 2018 arrest. Download listeners can expect a candid look at one of motorsports most influential leaders in modern history, as well as insight into the decision-making that shifted NASCAR into a household name. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Deli meats and cheeses appear to be the source of a listeria outbreak. RJ Reynolds wants to toss a new bill banning the sale of flavored tobacco products in California. And Amazon may be preparing to lay off as many as 10,000 workers.

Hosted by JP Mundy, live from Mossys Eats Ale and Spirits in Clemmons, NC Coach Snow and JP discuss the Titans 31-10 win over RJ Reynolds and prepare for the Regular Season finale vs East Forsyth Previous episodes available via the Tobacco Road Sports Radio Network --- Support this podcast: https://anchor.fm/tobacco-road-sports-radio/support

In this week's final installment with Brendan Gaughan, he gives his side of the story in the infamous Jim-Smith-can-kiss-my-ass incident, which cost him a $10,000 fine AND the 2003 Craftsman Truck Series championship.After that, Brendan breaks down his lone full-time Cup season with Doug Bobble and Roger Penske, his up-and-down return to the truck series, finding success again with team owner Richard Childress and … finally … how Ryan Newman's wreck and COVID helped convince him that it was time to hang up his helmet … at least when it came to NASCAR.In our second segment, hosts Rick Houston and Steve Waid page through the November 20, 2003 issue of Winston Cup Scene. Matt Kenseth, Brian Vickers and Travis Kvapil are honored as champions of their respective NASCAR divisions at Homestead … with the Busch and Craftsman Truck Series crowns coming down to the wire in HISTORIC season-finale battles.NOBODY'S happy after the truck race, except for Kvapil, due to one of the most chaotic conclusions to a NASCAR title bout EVER. Brendan Gaughan tells rival team owner Jim Smith to kiss his behind on live television and Smith and his driver Ted Musgrave are furious with NASCAR after the final restart.Homestead also marks the final race for RJ Reynolds' title sponsorship of the Winston Cup Series, and Bobby Labonte wins it after Bill Elliott blows a tire on the final lap.Kyle Busch was all set to make his Cup debut, but his entire car winds up getting confiscated by NASCAR. And … last but not least … Sterling Marlin is cleared of all charges after being sued in connection to an alleged assault during a Caribbean cruise.NOTE: This show is not associated in any way with American City Business Journals, owner of the Scene brand.Interested in The Scene Vault Podcast T-shirts? Check out thescenevault.com and click on SHOP to see what we have available!Please consider supporting this show via: www.patreon.com/thescenevaultpodcastwww.paypal.me/thescenevaultpodcastwww.venmo.com/thescenevaultpodcast

In this week's final installment with Brendan Gaughan, he gives his side of the story in the infamous Jim-Smith-can-kiss-my-ass incident, which cost him a $10,000 fine AND the 2003 Craftsman Truck Series championship.After that, Brendan breaks down his lone full-time Cup season with Doug Bobble and Roger Penske, his up-and-down return to the truck series, finding success again with team owner Richard Childress and … finally … how Ryan Newman's wreck and COVID helped convince him that it was time to hang up his helmet … at least when it came to NASCAR.In our second segment, hosts Rick Houston and Steve Waid page through the November 20, 2003 issue of Winston Cup Scene. Matt Kenseth, Brian Vickers and Travis Kvapil are honored as champions of their respective NASCAR divisions at Homestead … with the Busch and Craftsman Truck Series crowns coming down to the wire in HISTORIC season-finale battles.NOBODY'S happy after the truck race, except for Kvapil, due to one of the most chaotic conclusions to a NASCAR title bout EVER. Brendan Gaughan tells rival team owner Jim Smith to kiss his behind on live television and Smith and his driver Ted Musgrave are furious with NASCAR after the final restart.Homestead also marks the final race for RJ Reynolds' title sponsorship of the Winston Cup Series, and Bobby Labonte wins it after Bill Elliott blows a tire on the final lap.Kyle Busch was all set to make his Cup debut, but his entire car winds up getting confiscated by NASCAR. And … last but not least … Sterling Marlin is cleared of all charges after being sued in connection to an alleged assault during a Caribbean cruise.NOTE: This show is not associated in any way with American City Business Journals, owner of the Scene brand.Interested in The Scene Vault Podcast T-shirts? Check out thescenevault.com and click on SHOP to see what we have available!Please consider supporting this show via: www.patreon.com/thescenevaultpodcastwww.paypal.me/thescenevaultpodcastwww.venmo.com/thescenevaultpodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted by Rod Funderburk, live every Tuesday night in season from J Peppers Southern Grille in Kernersville, NC Rod and Coach Willert talk about the Eagles big 51-0 win over RJ Reynolds and prep for the big rival game vs Glenn for Friday Oct 21st 2022. Guests this week include WR Amarrion Holland and DL EJ Hawkins All episodes of The Nest with East Forsyth HC Todd Willert available via the Tobacco Road Sports Radio podcast network --- Support this podcast: https://anchor.fm/tobacco-road-sports-radio/support

Hosted by Ryan Smith Rising senior QB at Northern Guilford Jack Mercer joins Ryan on the show. Jack discusses the recruitment process and why he is looking forward to his senior year. Jack talks about his goals for his senior season and how he improved his craft this off season. @JackMercer2023 3 star CB Tashawn Jeter of RJ Reynolds joins Ryan. Tashawn gives details about his commitment to Marshall University and why he chose to be part of the Herd. Tashawn previews his upcoming senior football season at Reynolds and what adjustments he's made to his craft. @TaTurnup --- Support this podcast: https://anchor.fm/tobacco-road-sports-radio/support

Dans notre série consacrée aux échecs industriels, la Premier, la « cigarette sans fumée » lancée en 1988 par le fabricant américain RJ Reynolds. Quinze ans avant la cigarette électronique, la promesse était de créer une alternative à la cigarette classique. Mais le public n'a pas suivi et près d'un milliard de dollars mis sur la table par le groupe pour lancer le produit sont bel et bien partis en fumée. Dans le journal télévisé, un homme, l'air détendu, fume une cigarette. De sa bouche, au lieu d'une fumée épaisse, un léger nuage. Cet homme, c'est Dick Kampe, le directeur du développement chez RJ Reynolds. Il vient montrer la cigarette Premier, un produit présenté comme révolutionnaire. « Ça réduit considérablement les composants controversés qu'on trouve dans les cigarettes classiques. Il y a très peu de fumée, presque pas de cendres... » Contrairement à une cigarette conventionnelle, la Premier s'allume en brûlant une pièce de carbone qui entraîne le chauffage du tabac plutôt que sa combustion. Certes, cela fait moins de fumée, mais il y a un problème : le goût. « Ça avait le goût de pneu brûlé, de chou de Bruxelles, voire une odeur de pet... » Stacey Anderson est docteur en sciences sociales et comportementales à l'université de Californie : « Ce n'est pas moi qui le dit, c'est Penelope Cohen, du département Marketing de RJ Reynolds, dans des documents internes. En plus de cela, ce n'était pas vraiment sans fumée. Ça ne répondait pas à la problématique de l'acceptation sociale. Enfin, le rituel de la cigarette était bouleversé. Elle ne restait pas allumée, il fallait sans cesse aspirer, beaucoup plus que la normale. Et en fin de compte, les équipes commerciales n'ont pas vraiment préparé le public à ce que le produit était vraiment ». Un produit contradictoire en 1988 RJ Reynolds, au moment du lancement de Premier, a dépensé près d'un milliard de dollars dans son développement et pour sa commercialisation. A-t-il été trop vite en besogne ? Robert Proctor, historien des sciences à la prestigieuse université de Stanford, connaît les pratiques des industriels du tabac comme sa poche. Il a épluché des milliers et des milliers de documents internes révélés au public en 1998, les « tobacco documents ». Dix ans avant cette date, nous rappelle l'historien, les industriels étaient déjà inquiets. « À la fin des années 1980, le "complot" des industriels était en difficulté. La communauté de la santé publique insistait sur le caractère mortel des cigarettes. Il y avait aussi la menace des régulateurs. Souvenez-vous, on est à la fin de l'administration Reagan et son administrateur de la santé publique, Charles Everett Koop, était farouchement anti-tabac. Il était convaincu par les arguments scientifiques qui démontraient que le tabagisme passif pouvaient causer des cancers. Donc l'industrie s'inquiétait de plus en plus en se disant que c'était peut-être le début de la fin. » À l'époque, en 1988, l'industrie ne reconnaissait pas encore à la cigarette le moindre effet sur la santé. Pas question d'abandonner la bonne vieille clope. Et pas question non plus de vendre Premier comme un produit plus sûr pour la santé. Une contradiction que nous éclaire Robert Proctor. « Quand ils ont inventé Premier, ils étaient pris à leur propre jeu. Ils ne pouvaient pas dire que c'était plus sûr. Ce serait sous-entendre que toutes les autres ne le sont pas. Ils ne pouvaient pas simplement dire que "c'est plus propre" ou "ça supprime certains composés controversés". Ils tournaient autour du pot. Et c'est d'ailleurs une des raisons de son échec commercial. On n'a jamais réussi à convaincre les consommateurs de l'acheter. On ne leur a jamais dit : "Écoutez, les cigarettes classiques vous rendent accro à vie avec de grandes chances de mourir d'un cancer, celles-ci sont plus sûres". Ils ne pouvaient pas le faire. Enfin, ils ne l'ont pas dit en tout cas. » Finalement, Premier restera sur le marché américain moins d'une année. Quelques années plus tard, le groupe RJ Reynolds lance Eclipse, un produit quasi similaire mais avec un meilleur goût et le soutien de scientifiques rémunérés pour en vanter la moindre toxicité et ainsi entretenir le doute. Piteux échec, la Premier a ouvert la voie à de nombreux produits vendus comme des alternatives à la cigarette. La cigarette électronique, aujourd'hui, en est le dernier avatar.

Patrick Reynolds, a grandson of cigarette company founder RJ Reynolds,, is Garry's guest this week. Former U.S. Surgeon General C. Everett Koop called Patrick Reynolds, the Founder and Executive Director of Tobaccofree Earth, “one of the nation's most influential advocates of a smokefree America.” Plus, the usual ample supply of yappetizers and nonsense.

With traditional, non-organic mattresses, many people don't realize how the materials actually negatively impact their health. They think that there is no harm; they go to bed for a couple of hours, they wake up, they wash their sheets and they think that's not going to do anything but it's the accumulative effect. Every night you are breathing in and your skin is soaking up all these chemicals. At night is when our body is detoxing and it's trying to recover from the day but if you're on sleeping on a mattress with chemicals in it night after night, it's counterintuitive. - Tim Masters Are You Stressed Out Lately? Take a deep breath with the M21™ wellness guide: a simple yet powerful 21 minute morning system that melts stress and gives you more energy through 6 science-backed practices and breathwork. Click HERE to download for free. Is Your Energy Low? Get more superfoods to improve your energy, digestion, gut health plus also reduce inflammation and blood sugar. Click HERE to try Paleovalley's Apple Cider Vinegar Complex + Save 15% with the code 'JOSH' *Review The WF Podcast & WIN $150 in wellness prizes! *Join The Facebook Group Wellness + Wisdom Episode 445 Founder of My Green Mattress, Tim Masters, shares his 30+ years of organic mattress creation experience and wisdom, how his daughter's eczema inspired him to build her an organic crib mattress, the dark ties that led to petrochemicals and other toxins being sprayed on traditional mattresses since 2006, the specific toxins in non-organic mattresses that we're breathing in every night, and the organic latex, rubber, and wool that Tim uses to build each My Green Mattress product. How can you make a massive impact and help heal Mother Earth just by changing how you sleep? It all starts with what you're sleeping on: your mattress, sheets, and pillows. Especially if you have a compromised immune system, an organic mattress is a must for your health to avoid toxins in the bedroom. My Green Mattress Giveaway! Win an Organic Queen Natural Escape Mattress! We're teaming up with My Green Mattress for Earth Day to give a lucky Wellness + Wisdom podcast listener a free Organic Queen Natural Escape Mattress! *All you have to do is enter here! *Hurry! Giveaway ends at 11:59pm CST on 4/26 The Natural Escape Mattress is My Green Mattress' most luxurious mattress and is the perfect choice for adults. Layers of breathable organic latex and an upgraded innerspring offer added lumbar support, proper spinal alignment, and pressure point relief. Save up to $120 on your My Green Mattress order! Tim and his team were also so kind to offer our listeners an amazing discount with the code 'JOSH' at checkout to save $125 off on a twin or larger mattress and $20 off the crib mattress. If you are ready to try an organic mattress, this is a wonderful opportunity to do so! They have a wonderful line of different certified organic mattresses including their Hybrid, Spring-Free, and Latex-Free models. Use the code 'JOSH' to save today! Listen To Episode 445 As Tim Masters Uncovers: [1:30] Serving Mother Nature & Ourselves in 2022 Win an Organic Queen Natural Escape Mattress ($1,499 value)! My Green Mattress - Save up to $120 with code 'JOSH' Tim Masters Taking a deep look at how we can tangibly serve the earth and Mother Nature while at the same time giving ourselves greater health. How the mattress we sleep on and how we sleep impact our wellbeing. My Green Mattress' origin story and what compelled Tim and his wife to begin this company. How his daughter's skin sensitivities prompted him to make their first organic crib mattress for her. What Tim went through emotionally as a father witnessing his daughter, Emily, experience so many skin sensitivities including eczema as well as food sensitivities. [11:45] What Toxins are in Your Mattress? The most important chemicals that you should look out for when purchasing a mattress. How the skin absorbs the toxins in your mattress. Warning signs to look for in a mattress including how your new mattress smells plus off-gassing and its Volatile Organic Compounds (VOCs). FDA orders R.J. Reynolds to stop selling some of its cigarette brands Final Rule: Standard for the Flammability (Open Flame) of Mattress Sets The government's call for new fire retardent chemicals in 2006 with the 1633 burn test and the problem with it. Past burn test 1632 which called for strategically placing 36 cigarettes on a mattress. The fact that the fire retardant chemicals in mattresses today are the same ones that cause cancer. History of these toxins and how they were sold from RJ Reynolds to the mattress and bedding industry to be used in their products. Why we should always follow the money when looking at what is happening around us with different rules and regulations. [21:15] Healing Compromised Immune Systems Unpacking the allostatic load that we can experience due to the cumulative burden of stress and life events; whether emotional or environmental like with furniture. How people have healed compromised immune systems by changing what is in their environment including their mattress. Why it's so important to help our bodies naturally detox at night by providing them with a healthy environment including our mattress, sheets, and pillows [23:30] Benefits of Organic Mattresses What My Green Mattress uses in their products to meet the fire retardant regulations including certified organic wool and cotton. Our history of using organic wool as a natural fire barrier including in firemen's jackets. The many advantages of using certified organic cool which include its ability to breathe so much better and it doesn't cost much more than the toxins in other mattresses. Tim's mission to help get the message out about the benefits and importance of organic mattresses. Other components of naturally made mattresses including organic latex which is sap from a rubber tree. Why organic latex is not the same as the latex we normally think of and why it's safe for you because it has the same proteins as a banana or a kiwi fruit. How organic latex is produced and why it has a carbon footprint of next to nothing. The organic toppers that are available from My Green Mattress if you like the cushion feel of a memory foam mattress. Why it was so hard for people to go from a water bed mattress to a traditional one when they had been sleeping on it for years. The transition your body might go through when you switch to an organic mattress but they're so pressure-relieving like water beds once you get used to them. [29:00] How Often Should You Replace Your Mattress? How Tim knew that Josh is a side sleeper just by looking at his body when he stood up for him. The pride Tim has for the work they do with My Green Mattress and helping people live healthier lives. His mission to always keep developing better mattresses and accessories for people. How to build mattresses that fit the people and their sleeping needs. The sad reality that millions of mattresses of toxins are just dumped at landfills and buried in the earth every year but 70-80% can actually be recycled. Going Zero Waste How the materials in My Green Mattress products last longer than other mattresses with chemicals and petroleum. Why mattresses in the 1930s, 40s, and 50s were made with natural dunlop latex from rubber trees and they were so durable that they lasted for up to 40 years sometimes. The important fact that if you're replacing your mattress every 5-10 years, that is way too soon and you should look at more durable options like organic mattresses. [37:50] Co-Sleeping with Babies & Young Children How My Green Mattress' products vary from one to the next. Which mattress you should consider if you co-sleep with a baby or young child. Why firmer is better than softer for young children and babies. How My Green Mattress is celebrating Earth Day this year with savings to you, our listener. Our special giveaway with My Green Mattress and one lucky winner will get a Queen Natural Escape. What wellness means to Time plus how he lives his life well. Power Quotes From The Show How Traditional, Non-Organic Mattresses Cause Cancer "The chemicals that are in non-organic, traditional mattresses today are not only thought to be but actually proven to be cancer-causing. The chemicals that they put in to make them fireproof are the same chemicals put in cigarettes. How it works is with a cigarette, if you don't keep puffing on it, it will extinguish itself and the chemicals work similarly with these mattresses. RJ Reynolds sold most of these chemicals to the bedding and furniture industry to put in fire barrier products like the blanket that goes inside the top layer of the mattress." - Tim Masters What Kind of Sleeper Are You? "I can tell by looking at people and their physique what kind of bed they need. Every time a person comes into the showroom, based on the way that they carry themselves, I know what kind of bed is for them. I can tell a side sleeper from a back sleeper from a stomach sleeper. Many people who meet with me want the most expensive mattress but that one might not be what your body needs to heal and feel rested night after night. I build mattresses that fit the individual person and I love helping people that way." - Tim Masters Switch Your Mattress to Heal From Bedroom Toxins "People want to take care of their body and so they feed it something like organic food but your skin is your largest organ. So, when you're sleeping, your body is soaking up all those chemicals in a non-organic, traditional mattress. Many people don't make the connection that since they've purchased their traditional mattress, they haven't felt well in a year. Once they realize it and they switch to an organic mattress, they start to feel better because their body doesn't have to put up the fight all night long." - Tim Masters Links From Today's Show  Win an Organic Queen Natural Escape Mattress ($1,499 value)! Tim Masters FDA orders R.J. Reynolds to stop selling some of its cigarette brands Final Rule: Standard for the Flammability (Open Flame) of Mattress Sets Going Zero Waste Shop the Wellness Force Store breathwork.io Paleovalley – Save 15% on your ACV Complex with the code ‘JOSH' Seeking Health - Save 10% with the code 'JOSH' Organifi – Special 20% off to our listeners with the code ‘WELLNESSFORCE' Drink LMNT – Zero Sugar Hydration: Get your free LMNT Sample Pack, you only cover the cost of shipping Botanic Tonics – Save 40% when you use the code ‘WELLNESS40' Essential Oil Wizardry: Save 10% with the code 'WELLNESSFORCE' Cured Nutrition – Get 15% off of your order when you visit wellnessforce.com/cured + use the code ‘WELLNESSFORCE' M21 Wellness Guide Wellness Force Community Leave Wellness Force a review on iTunes My Green Mattress - Save up to $120 with code 'JOSH' YouTube Instagram Facebook Pinterest Twitter About Tim Masters Founded by meticulous mattress craftsman, Tim Masters, My Green Mattress was born from necessity: a need to help his daughter, Emily, who suffered from eczema and environmental allergies. Tim was inspired to develop an organic crib mattress for her made from only the healthiest and most honest materials. Emily is a happy, healthy little girl who loves to play hard and sleep sound on a mattress made from her father's motivation, fortitude, and best of all, love. Tim and his wife Cindy, and their five children: Rylee, Kyle, Emily, Madelyn, and Megan have a mission—to make their family's sleeping environment, and yours, the healthiest it can possibly be.

Anthony is a highly sought-after adviser to CEOs, Key Executives and their companies. He has been a leader with numerous Fortune 100 giants (e.g., Kraft Foods, RJ Reynolds and 3M) and a pioneering executive in several multi-million dollar non-profit ventures. Anthony has been a featured speaker at Harvard University, Emory University, Georgia Tech, The University of Memphis, TEDx, Q Conference, and other channels including tv, radio, podcasts, and keynote addresses. He has authored two books: The Execution Pipeline: A Step-by-Step Guide to Moving Your Business Idea from Dream to Reality and The Happiness Map: Finding Fulfillment in Life and Work. In this episode: - Learn how the best get better - Gain an understanding of what wealth is - Take in the best processes to increase opportunities Be sure to learn more about Anthony at amazingceo.com

Do you want to start owning and running a business and want to be more productive at work? In this episode of the Happy Hustle Podcast, I have my man, Anthony Flynn, a highly sought-after productivity and follow-through expert. Anthony and I talk about how to increase productivity and sustainability in your life and your business. Anthony is the founder of The Amazing CEO, where he consults and coaches top CEOs, executives, professional athletes, nonprofit executives, and university presidents, and The Gifted Education Foundation, whose mission is to produce marketplace leaders from low-income communities across America. As a successful leader in the business world with numerous Fortune 100 giants (e.g. Kraft Foods, RJ Reynolds, and 3M) and a pioneering executive in numerous multi-million-dollar non-profit ventures, Anthony has a proven track record for converting ideas and theories into actionable achievements. He has been a featured speaker and voice before tens of thousands of people at Harvard University, Emory University, Georgia Tech, The University of Memphis, Biz1190 (Wall Street Journal syndicated radio show), TEDx, Q Conference, South by Southwest, and many features on television, radio, podcasts, and keynote addresses. He is also the author of The Execution Pipeline: A Step-by-Step Guide to Moving Your Business Idea From Dream to Reality and The Happiness Map: Finding Fulfillment in Life and Work. If you need more discipline and direction to accomplish your business goals, reach out to Anthony and his team at https://www.amazingceo.com/ or grab this game-changer 120 planner from https://www.120planner.com/ to help you design the life you desire. And if you'd like a shortcut to better sleep, more energy, and a calmer, more stable mood, then you should make sure you're supplementing with magnesium daily. That's why I recommend Magnesium Breakthrough by BiOptimizers. It's the only organic full-spectrum magnesium supplement that includes 7 unique forms of magnesium for stress relief and better sleep, all in one bottle. Simply take two capsules before you go to bed, and you'll be amazed by the improvements in your mood and energy levels. And how much more rested you feel when you wake up! For an exclusive offer, go to www.magnesiumbreakthrough.com/hustle and save 10% on all their products.   In this episode, we cover: [00: 07:29:24] Key Productivity Hacks That You Should Try [00:25: 32:22] What is Driving Your Decisions in 2022? [00:29:21:29] Leverage Your Time and Energy Effectively [00:37:20:09] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality] [00:47:43:22] Rapid fire questions   What does Happy Hustlin mean to you?  Anthony says it means getting up every day with joy and exuberance. And hustling to make the world a better place and leveraging the gifts and talents that God gave me to contribute to the world and see multiplication as a result of my contributions.   Connect with Anthony Instagram Facebook Linkedin Youtube Twitter   Find Seth on his website: https://www.amazingceo.com/ https://www.120planner.com/   Connect with Cary! Instagram Facebook Linkedin Twitter Youtube   Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course Apply to the Montana Mastermind Epic Camping Adventure   “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”

Today's episode “The Power of Mentoring” features Alfonzo Alexander's conversation with Anthony Flynn.  Anthony Flynn is a highly sought-after adviser to CEOs, Key Executives, and their companies. He has been a leader with numerous Fortune 100 giants (think, Kraft Foods, RJ Reynolds, and 3M) and a pioneering executive in several multi-million-dollar non-profit ventures. Anthony has been a featured speaker at Harvard University, Emory University, Georgia Tech, The University of Memphis, Biz1190 (Wall Street Journal syndicated radio show), TEDx, Q Conference and other channels including tv, radio, podcasts and keynote addresses.  Take a listen.

Former Dale Earnhardt Inc. Executive VP and GM Ty Norris sits down with Dale Earnhardt Jr. for a conversation packed with honesty and emotion about their time together at DEI and beyond.Along with co-host Mike Davis, Dale Jr. first gets into Ty's current role as President of Trackhouse Racing. Ty explains what he has been doing to build this new team with Justin Marks and their vision for the organization.Ty shares his career path leading to his prominent roles in the sport, how he aspired to be a sports writer and worked at Dover International Speedway for years before getting an opportunity with RJ Reynolds in his first public relations role. Then he details building a relationship with Dale Sr. and how The Intimidator saved his job at one point.After RJ Reynolds, Ty explains what he learned about race team culture while working for Felix Sabates as the team's GM – a role he said he was nowhere near qualified for. Ty served as a spotter for multiple drivers in his career but hear how his first time spotting for Kyle Petty went.Then Ty transitioned to working as a loyal lieutenant for Dale Sr. at DEI. Hear how Dale laid out his vision and what kind leader he was as Ty assisted him in building the organization. After Dale's death in 2001, Ty explains why he described the company as splintered and who he thinks could have saved it. Dale Jr. weighs in on when he lost faith in DEI following his father's vision.Hear the story of what Dale Jr. did when he and teammate Michael Waltrip hadn't been paid in months and how it ultimately led to Ty's dismissal from the organization after being offered a bad deal.Davis inquires about when Ty and Dale Jr. believe DEI was in its golden years and what made the team so successful. Ty compares the company's trajectory to the sports rise and how that got to the team's heads. Find out what Bill France Jr. told Ty that changed his approach to help lead the team and how it unfolded.Learn about Ty's business relationship with Teresa Earnhardt before and after Dale Sr.'s death in 2001. Ty explains his perspective on her leadership and trust issues, and his experience working closely with her.As Dale Jr.'s spotter early in his career, Ty was on the roof for the 2001 Daytona 500. Hear about the finish from his vantage point, what he was thinking in the closing laps and what he anticipated unfolding before the unthinkable happened. The table conversation shifts to Ty's role as EVP and GM at Michael Waltrip Racing. Ty played an integral part in the 2013 Richmond race scandal and was suspended as a result. He tells all about what happened that night, taking accountability for his actions and explaining deeper innerworkings involving many teams in that race. Hear why he thinks NASCAR had to do something after that event and his reaction to taking the harshest penalty in the sport's history.Ty leaves us with more stories from his time at DEI. Hear why so much beer was delivered to Dale Jr.'s house. Why Dale Jr. tried to fire a guy on his team that he didn't want to invite to a party. The time when Ty visited Dale's house after a party one morning and the scene that he and Dale Sr. saw.Then Dale Jr. tells the story about the greatest conversation he ever had with his dad. Hear what happened when Dale Jr. wrecked at Charlotte and went home while his team fixed the car at the shop. Ty fills in details about the story that Dale Jr. didn't remember, including hearing Dale stand up to his dad.It's an open and honest conversation about the good, bad and ugly of Ty's career. Both Dale and Ty tell stories of The Intimidator's faults that show he was an imperfect human, like us all. In a special edition of Ask Jr. Presented by Xfinity, Dale Jr. fields questions from JR Motorsports employees, discussing big wins for the team, good vs. great drivers and someone's freakish strength. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Anthony Flynn has been recognized by many as a Self-Discipline Strategist and Follow-Through expert. As a successful leader in the business world with numerous Fortune 100 giants (e.g. Kraft Foods, RJ Reynolds and 3M) and a pioneering executive in numerous, multi-million dollar non-profit ventures-- Mr. Flynn has a proven track record for converting ideas and theories to actionable achievements. He has been a featured speaker and voice before tens of thousands of people at Harvard University, Emory University, Georgia Tech, The University of Memphis, Biz1190 (Wall Street Journal syndicated radio show), TEDx, Q Conference, South by Southwest and many features on television, radio, podcasts and keynote addresses. Mr. Flynn founded The Amazing CEO in 2017 and consults a number of high net-worth individuals, companies, professional athletes, small businesses, non-profit organizations, and churches. He works with professionals from industries like real estate, finance, marketing, and many more. Mr. Flynn graduated from the Goldman Sachs 10,000 Small Business Program and has thus executed a rapidly expanding consulting firm.

In this episode, the guys chat about how important it is to learn from the mistakes of past marketers and why it's so tempting to engage in unethical marketing practices. Nico tells us the 6 things we can learn from history and Chad reads one of the sketchiest Instagram posts ever.  It all starts with how JUUL, a very well known electronic cigarette brand, ignored all the mistakes their predecessors made and completely crashed and burned. They shamelessly marketed their products to teenagers and profited off products that killed people. Why would they ignore all warning signs and allow history to repeat itself? In the summer of 2015 founders Adam Bowen and James Monsees launched the JUUL Electronic Cigarette. In fall 2017 the newly named JUUL Labs had 200 employees, by the end of the following year they had 1500 employees. The company was valued at 15 Billion dollars, following a $650 million investment round. That is explosive growth and a whole lot of success.  So this sounds like another silicon valley success story, or even a company doing some good, reducing cigarette smoking? Well - there was a darker side. And one that would eventually come back to bite hard.  To understand why, the guys take a look back in history and discuss how in 1997, the Federal Trade Commission filed suit against the RJ Reynolds company - the owners of Camel Cigarettes - for specifically marketing to children with the “Joe Camel” cartoon campaigns. The results of these and other lawsuits were significant prohibitions on the marketing of tobacco to minors. And as a result - teenage smoking had been on the decline for decades leading up to JUUL's rise around 2015, 2016, and 2017. So JUUL had an opportunity… grow into a healthy new market, and be a force for good - helping to reduce tobacco dependency, and position themselves in the market as an aid to smoking cessation… OR… take the other route. The JUUL team was very successful at marketing their harmful products to teenagers. They actually made their device look like a flash drive so that parents wouldn't even be aware that their kids were “JUUL'ing”. The owners of JUUL weren't aware of the risks of their product but they still spent thousands of dollars to market their products to children as young as 8 years old. Then the blowback happened. In 2017 the FDA announced it was taking steps to crack down on e-cigarette use among teens. Not only were government regulators and researchers on their case…parents started to get involved. In response to the FDA crackdown, the company announced they would be using real customers who were using the product to switch from smoking instead of models. In late 2018, Juul shut down their social media accounts, they also agreed to make changes to its youth advertising practices as part of a settlement with the Center for Environmental Health. Listen to the interview with JUUL CEO here.  Nico and Chad end the episode by discussing why a big company like JUUL wouldn't learn from the past and go on to make mistakes, knowing that it could kill their brand. The Influence of greed is strong in marketing and kids are especially susceptible.  Enjoy the show! We speak about: [00:20] How can we learn from history? [02:30] The history of how JUUL got started [06:20] Concerns about who was using their product [09:40] Why were kids actively using the product? [21:40] The blowback [26:20] JUUL's response [30:40] Message from CEO [37:40] What have we learned Resources: Website: https://www.marketingrescuepodcast.com/

SCENE VAULT: Co-host Steve Waid returns, and remembers his best friend, Tom Higgins. Steve and host Rick Houston discuss Junior Johnson's momentous connection between NASCAR and RJ Reynolds and the near-firing of Darrell Waltrip in favor of Dale Earnhardt. In a brand-new Scene Issue of the Week segment, Rick also remembers a long-ago weekend at North Wilkesboro. Learn more about your ad choices. Visit megaphone.fm/adchoices

Autoconocimiento y Felicidad por Enrique Jurado, que tuvo lugar durante la Jornada sobre la Felicidad y la Evolución Personal, en Madrid el 1 de Octubre 2016. Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. EVENTO ORGANIZADO POR—————————— Escuela D'Arte Coaching http://darteformacion.es/ ————————————INFORMACION SOBRE MINDALIA—————————— Mindalia.com y Mindalia Televisión son una ONG SIN ANIMO DE LUCRO Si te ha gustado este video, APOYANOS CON UNA DONACION: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=G58CS4AVKC6BU SUSCRIBETE AL CANAL DE YOUTUBE para no perderte ningún video: http://www.youtube.com/subscription_center?add_user=mindaliacom MILES DE VIDEOS de conferencias y entrevistas de interés en http://www.mindaliatelevision.com Participa en las CONFERENCIAS EN DIRECTO: http://television.mindalia.com/category/conferencias-en-directo/ -Puedes escuchar este y otros audios en Ivoox: http://mindaliacomradio.ivoox.com PIDE O ENVIA AYUDA http://www.mindalia.com – La Red Social de Ayuda a través del Pensamiento SIGUENOS EN REDES SOCIALES: -Youtube: http://www.youtube.com/mindaliacom -Facebook: https://www.facebook.com/mindalia.ayuda/ -Twitter: http://twitter.com/mindaliacom -Pinterest: https://es.pinterest.com/mindaliacom/ DESCARGATE LAS APLICACIONES MOVILES GRATUITAS: Mindalia Multimedia https://play.google.com/store/apps/details?id=es.app.mindalia_television Mindalia Red de Ayuda https://play.google.com/store/apps/details?id=es.app.mindalia_ayuda&hl=es CONTACTA CON NOSOTROS: http://television.mindalia.com/contacto/ -Skype: mindalia.com ¿Tienes un video que te gustaría que publicáramos? Envíanoslo!! Puedes ver el video completo de esta conferencia en: http://television.mindalia.com/conocete-a-ti-mismo-y-se-feliz-por-enrique-jurado/

Introducción a la PNL por Enrique Jurado, que se realizó en Madrid durante las Jornadas Solidarias de Coaching, IE y PNL los días 9 y 10 de Abril 2016. Organizadas por la Escuela d'Arte Coaching. Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ————————— http://darteformacion.es/ http://jornadasdecoaching.com/ http://www.mindalia.com – La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com – La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com

Introducción al Coaching por Enrique Jurado PARTE 2 de 2, que se realizó en Madrid durante las Jornadas Solidarias de Coaching, IE y PNL los días 9 y 10 de Abril 2016. Organizadas por la Escuela d'Arte Coaching. Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ————————— http://darteformacion.es/ http://jornadasdecoaching.com/ http://www.mindalia.com – La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com – La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com

Introducción al Coaching por Enrique Jurado PARTE 1 de 2, que se realizó en Madrid durante las Jornadas Solidarias de Coaching, IE y PNL los días 9 y 10 de Abril 2016. Organizadas por la Escuela d'Arte Coaching. Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ————————— http://darteformacion.es/ http://jornadasdecoaching.com/ http://www.mindalia.com – La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com – La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com

11 claves para emprender por Enrique Jurado, que tuvo lugar en Valladolid el 12 de Diciembre 2015 durante las II Jornadas de Coaching, IE y PNL para el empleo y el emprendimiento. Organizado por Escuela D'Arte Coaching Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ------------------ http://www.darteformacion.es http://jornadasdecoaching.com http://www.mindalia.com - La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com - La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com

Sólo te encuentras si estás dispuesto a perderte por Enrique Jurado, que tuvo lugar en Valladolid el 12 de Diciembre 2015 durante las II Jornadas de Coaching, IE y PNL para el empleo y el emprendimiento. Organizado por Escuela D'Arte Coaching ENRIQUE JURADO Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ------------------ http://www.darteformacion.es http://jornadasdecoaching.com http://www.mindalia.com - La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com - La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com

Apertura de las II Jornadas de Coaching, IE y PNL para el empleo y el emprendimiento, que tuvo lugar en Valladolid el 12 de Diciembre 2015. Organizado por Escuela D'Arte Coaching JOSE ANTONIO MARTIN José Antonio Martín es Ingeniero Técnico Industrial con más de 16 años de experiencia en el mundo de la empresa, donde ha aplicado sus conocimientos técnicos, competencias en el desarrollo de proyectos y de resolución de problemas, liderando y participando en equipos multidisciplinares de diversos países. Como Coach suma a sus competencias, su visión, intuición y el resto de habilidades desplegando la fuerza de recursos asociados al Coaching, la I.Emocional y la PNL para ayudar a las personas y a los equipos a alcanzar sus metas y sus objetivos. La pasión e ilusión en los proyectos y la creencia en los demás y en el desarrollo de su aprendizaje ligado al Coaching es su sello de identidad, además de su capacidad para comunicar a través de metáforas y conversaciones. ENRIQUE JURADO Enrique Jurado Coach Profesional Certificado por la Asociación Española de Coaching (Asesco) y miembro de ICF. Especialista en Coaching con PNL por IPH. Máster en Psicología Transpersonal por IPH. Trainer en Programación Neurolingüística Clásica y de Nuevo Código por NLP Academy de Michael Carroll , John Grinder y Carmen Bostic. Especialista en Oratoria con PNL . Licenciado en Business Administration por Saint Louis University y American University in Paris. Máster en Business Administration Por University of Houston (Texas). Experto en Marketing, Coaching y desarrollo de personas.Trabajó en puestos directivos en Kraft Foods, RJ Reynolds, Ono, Ya.com y Orange. En la actualidad es fundador y Director General de D´Arte Coaching y de Brand Coaching. Empresario formador, escritor y conferencista. Colaborador en diversos medios de comunicación como experto en Coaching. ------------------ http://www.darteformacion.es http://jornadasdecoaching.com http://www.mindalia.com - La Red Social de Ayuda a través del Pensamiento http://www.mindaliaradio.com - La Radio del Pensamiento Positivo http://www.circulosdeayuda.com Los videos de esta y otras conferencias y entrevistas de interés en http://www.mindaliatelevision.com Puedes escuchar este y otros audios en http://mindaliacomradio.ivoox.com