Podcasts about chief marketing officers

I love a good I started from one place and made my way up to the top story, and this is what I have for you today with my guest, Kelly Hiller. Kelly's story is unique because she has been with Purdue University and Purdue Alumni Association a combined total of over 20 years! You do not hear that very often. We often hear that the employee had to leave an organization to find their next opportunity. What if you could craft it for yourself inside one organization? And better yet, what if you had the guts to let everyone know that you were the replacement and that they didn't need to recruit to fill the role? That takes bravery and guts, and Kelly's story inspired me deeply.During our conversation, we also chatted about:What it was like for Kelly to transition to the Chief Marketing Officer at Purdue University. How she set clear boundaries with management regarding how she was different than her predecessor, so they know what they were getting right up front.How she continually works to build relationships within her team, including having a one-on-one meeting with every person in her group once per year.How Kelly has navigated Imposter Phenomenon as she has ascended to higher roles in leadership.What perceptions Kelly and her female-leadership team have faced.And so much more.One thing among many that I love about Kelly is her refreshing honesty. It was obvious that she is authentic, and I believe that this is a sign of a true leader. Listen in for real leadership talk!Here is more about Kelly:Kelly Hiller is Chief Marketing Officer at Purdue University, where she leads the marketing strategy, brand, creative, and social teams responsible for bringing the Purdue University and Purdue Global brands to life. Overseeing a full-service in-house agency, she drives initiatives that build reputation, generate demand, and tell compelling stories across digital, social, content, and live experiences. A passionate advocate for community impact and leadership, Kelly also serves on her local school board. Before we begin, please be sure to share this show with a family member, friend or colleague. As you know, your ratings and reviews help this show to gain traction and continue to grow. Thank you if you have already left a review.Also, if you haven't downloaded one of my freebies on my site, check them out on bravewomenatwork.com. I have 5 Ways to Managing Imposter Phenomenon, 34 Leadership and Career Affirmations, and 10 tips to Win Your Next Negotiation. Download one or them or all three!If you also have a story to share and a deep desire to become an author, please contact me at hello@bravewomenatwork.com. I am happy to share the details on the project. Alright, let's welcome Kelly to the show!

Scott Sanborn is the CEO of Happen Bank, the company known until this summer as LendingClub. He is the first guest to appear on the show four times, and each visit has caught the company at a turning point. This time it is the rebrand: we talk about why the LendingClub name no longer fit, what six years of running a chartered bank has taught him, and how he is preparing for a world where AI agents shop for financial products on a consumer's behalf.What We CoveredTen years as CEO and why it has never been the same jobWhy the LendingClub name no longer fit the businessThe customer research behind the Happen Bank brandHow they will measure whether the rebrand is workingWhat it took to get a bank charter six years agoShepherds, not sheriffs: building the risk and governance teamLevelUp Savings, LevelUp Checking and DebtIQInnovating on the loan product with their own balance sheetThe balance sheet and marketplace mixThe switch to fair value accountingHow AI is changing operations and discoveryGetting ready for AI agents that shop on consumers' behalfHome improvement lending and home equityKey TakeawaysA brand is a promise, and the old name could not carry it. Customers told the company two things: they did not know it was a bank, and they did not want the word "lending" on a debit card that holds their own money. The rebrand waited until the product suite, and the financial returns, were there to back it up.The charter let them innovate more, not less. With its own balance sheet and a direct line to regulators, the company can test new loan terms and features like TopUp on its own portfolio, then bring investors the results a year later. It holds about 40% of originations on balance sheet.Simple incentives drive engagement. LevelUp Savings pays a 100 basis point rate kicker for depositing $250 a month. It has gathered billions in deposits, 20% of accounts come from borrowers, and borrowers who have paid off their loan hold an average balance of around $19,000 to $20,000.Agentic shopping favors lenders who already compete on value. Most Happen Bank customers already arrive through comparison sites, so Scott sees agents hunting for the best deal as a tailwind. The open questions are legal, such as what happens when an agent signs a loan disclosure.About Scott SanbornScott Sanborn has been CEO of Happen Bank, formerly LendingClub, since 2016, having joined the company in 2010 as Chief Marketing Officer. He led the acquisition of Radius Bank, the first time a fintech bought a chartered bank, and the 2026 rebrand to Happen Bank. Before LendingClub he held senior marketing and revenue roles at eHealth, RedEnvelope and the Home Shopping Network.Connect with Fintech One-on-One:Tweet me @PeterRentonConnect with me on LinkedInFind previous Fintech One-on-One episodes

What happens when the very definition of “workplace” changes almost overnight?This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world's largest commercial real estate and investment services companies. Operating in more than 100 countries, CBRE helps companies and investors buy, sell, lease, finance and manage everything from office towers and logistics centers to data centers, hotels and major urban developments.Benji joined CBRE in 2019, just months before the pandemic fundamentally reshaped how we think about offices, cities, flexibility and human connection at work. But her career has long been built around navigating complex businesses and industries rooted in trust. Before CBRE, she held senior marketing leadership roles at J.P. Morgan Chase, Legg Mason and AllianceBernstein.Tune in as Benji and Jim explore how CBRE is rethinking the workplace as a place people actively want to be, why employee experience and customer experience are deeply connected, and how the role of the modern CMO is evolving from storyteller to strategist and transformation leader.Benji also shares how she's built and developed her marketing organization, why outside inspiration and continuous learning are essential for leaders, and the importance of “bringing people with you” through periods of change. It's a conversation about growth, culture, ambition and why, even as technology transforms how we work, human connection matters more than ever.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Real estate has a habit of looking inward for answers. But what if some of the industry's best ideas are sitting completely outside of it? James Dwiggins and Keith Robinson sit down with Cory Vasquez, President and Chief Marketing Officer of Realty ONE Group, to discuss why real estate leaders need to break out of the industry's echo chamber. Drawing from her background in marketing, PR, crisis management, nonprofits, and real estate, Cory explains why Realty ONE Group deliberately looks to other industries for ideas and lessons. They also explore crisis communication, navigating change as a leader, knowing when to push versus when to be patient, and why the industry needs people willing to speak openly about difficult issues. Cory shares her concerns about consolidation, consumer choice, and maintaining the human relationships at the heart of real estate. Plus, she explains one of the biggest mistakes agents make with personal branding: hiding who they actually are. Connect with Cory on LinkedIn. Learn more about Realty ONE Group on Facebook - Instagram and online at realtyonegroup.com. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.  

Malcolm and Mike review recent news, including a breakdown of approximately 1,850 industry layoffs across several states, notable drug and weapon seizures involving semi-trucks on I-69 in Michigan and I-40 in Arkansas, and upcoming events like the Future of Freight Festival in Chattanooga. Then they're joined by Matthew Muester, Chief Economist at Breakthrough, He talks about the volatile diesel market heading into Q4. He breaks down how geopolitical conflicts, crude oil prices (~$90/barrel), and skyrocketing refining margins ($108/barrel crack spread) have pushed total diesel costs to around $200 per barrel. He also shares insights on Canadian crude imports, the long-term outlook for the Keystone XL project, and expectations for diesel pricing into 2027. Finally they have Jefferson Barr, Chief Marketing Officer at Netstock, who discusses insights from Netstock's latest supply chain report. He explains how small-to-midsize businesses (SMBs) are navigating a complex landscape of simultaneous disruptions—such as shifting lead times, freight costs, and raw material access—and emphasizes how leveraging data analytics helps "star" performers outperform "stragglers" in inventory management. ⁠Watch on YouTube⁠ ⁠Visit our sponsor - KOONER FLEET MANAGEMENT SOLUTIONS⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Today is a special episode with Jeff—or, as you'll come to learn, Jeffrey—Charney.Jeff grew up in rural South Carolina and went on to become a two-time Chief Marketing Officer of the year across firms like Progressive Insurance, Aflac, and QVC, helping shape some of the most enduring characters and concepts in modern marketing, including the Aflac Duck, Flo, Dr. Rick, and *many more.*But this conversation is less about his résumé than the patterns and philosophies underneath it: seeing around corners, advocating for real creativity and risk taking, and pursuing things that had never been done before—After leaving Progressive at the top of his career, that instinct took him to—founding MKHSTRY, building his digital twin Madison, and now working with neuroscientist Dr. Julius Fridriksson at ALLT.AI on a new approach to artificial intelligence inspired by the human brain rather than by language models, to vastly increase the efficiency and capability of AI as we understand it today.In our conversation, we explore why concepts endure while ideas expire, what meeting Muhammad Ali taught Jeff about people, the BRAND → BOT → BRAIN → BEYOND trajectory, why he walked away from Progressive at the top of his career, whether creativity and taste can be encoded into AI,  why understanding how our brains work will teach us about building more efficient and explainable intelligence, and why the tallest nail gets hammered first.We also talk about time, discomfort, relevance, family, legacy, and why Jeff believes he's never really been in the marketing business at all…. but rather in the business of history.Jeff is one of the most creative, highly intentional, and deeply caring people I've gotten to know and it is a real privilege to call him a friend and have him on here today — please enjoy my conversation with Jeff Charney00:00 Introduction and Jeff Charney's background02:08 The philosophy of being in the history business04:42 The meaning of the nail metaphor and disruption06:16 Jeff's roots and early influences in marketing10:53 How Jeff sees around corners and makes history12:22 The importance of concepts over ideas17:45 Operating principles: change, growth, better, family20:36 Knowing when to kill an idea23:43 Why Jeff is drawn to unprecedented ideas29:32 The future of AI and brain-based technology36:03 The development of Madison and digital twins43:12 Why Jeff waited to share his AI innovations47:45 Jeff's legacy and the impact of AI on society52:53 The importance of time, relevance, and authenticity01:00:20 Inspiration from historic campaigns and creativity01:07:32 The importance of being in the relevance and making history-----LINKS:https://linkedin.com/in/jeffcharney -----SPONSOR:Cerity PartnersCerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. The firm's national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.Learn more at https://ceritypartners.com/NPR or call 216-464-6266.Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.Learn more at https://roundstoneinsurance.com/-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28faConnect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Malcolm and Mike review recent news, including a breakdown of approximately 1,850 industry layoffs across several states, notable drug and weapon seizures involving semi-trucks on I-69 in Michigan and I-40 in Arkansas, and upcoming events like the Future of Freight Festival in Chattanooga. Then they're joined by Matthew Muester, Chief Economist at Breakthrough, He talks about the volatile diesel market heading into Q4. He breaks down how geopolitical conflicts, crude oil prices (~$90/barrel), and skyrocketing refining margins ($108/barrel crack spread) have pushed total diesel costs to around $200 per barrel. He also shares insights on Canadian crude imports, the long-term outlook for the Keystone XL project, and expectations for diesel pricing into 2027. Finally they have Jefferson Barr, Chief Marketing Officer at Netstock, who discusses insights from Netstock's latest supply chain report. He explains how small-to-midsize businesses (SMBs) are navigating a complex landscape of simultaneous disruptions—such as shifting lead times, freight costs, and raw material access—and emphasizes how leveraging data analytics helps "star" performers outperform "stragglers" in inventory management. Watch on YouTube Visit our sponsor - KOONER FLEET MANAGEMENT SOLUTIONS Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

After a decade of ranking the world's Best Cities, Time Out welcomed Intrepid Travel as the franchise's first commercial partner. What made it the right match, and what can other brands learn from their approach?James Chandler is joined by Hazel McGuire, Chief Marketing Officer at Intrepid Travel, and Gareth Thomas, Director of Strategic Partnerships at Time Out, to explore how the collaboration came together and what each organisation brings to the relationship.From choosing partners with shared values to protecting editorial independence, they discuss the decisions behind the partnership, the role of personal relationships and how to build lasting commercial value. Hosted on Acast. See acast.com/privacy for more information.

En 2026, 13 % des Français reconnaissent avoir déjà fraudé à l'aide d'un faux document. Parmi eux, 82 % déclarent qu'au moins une de leurs tentatives a abouti, selon une étude menée par Finovox en partenariat avec l'institut de sondage Selvitys.Et le phénomène dépasse largement les frontières françaises : à l'échelle européenne, entre 6 % et 14 % des personnes interrogées, selon les pays, reconnaissent avoir déjà commis une fraude.Mais alors, comment lutter durablement contre la fraude ? De quels moyens d'action les entreprises disposent-elles aujourd'hui ? Et comment les pratiques et les réponses apportées diffèrent-elles d'un marché à l'autre ?Pour répondre à ces questions, Marc de Beaucorps, CEO de Finovox, reçoit des responsables, des experts et des professionnels engagés dans la lutte contre la fraude.Pour lancer cette quatrième saison de Chasseurs de fraude, qui s'ouvre à l'international, Marc de Beaucorps accueille Perrine Millard, Chief Marketing Officer de Manda. Ensemble, ils dressent un état des lieux de la fraude dans le secteur immobilier, côté locataires comme propriétaires. Faux dossiers locatifs, justificatifs falsifiés, diagnostics immobiliers, DPE ou encore intelligence artificielle : quelles sont les fraudes les plus fréquentes et comment évoluent-elles ? Jusqu'où une agence immobilière doit-elle aller dans ses vérifications sans transformer le parcours client en parcours du combattant ? Les dispositifs actuels sont-ils suffisants pour sécuriser le marché ?Autant de questions auxquelles Perrine répond en partageant l'expérience de Manda et quelques réflexes concrets pour mieux se protéger.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

have you ever thought of putting whiskey into iced tea? Julie Wels, Co-founder and Chief Marketing Officer at Egans Hard Iced Tea the co-founder of a business that has not just done so. But also launched the product in the US. Julie told Susan all about the business.

Dr F Scott Feil interviews Dr Scott McAfee about the trials and tribulations of private practice and entrepreneurship and how he is helping to overcome a lot of those barriers in this modern age of healthcare.Scott McAfee, PT, DPT, OCS, is a practicing physical therapist and the Chief Marketing Officer of MovementX, a nationwide concierge physical therapy company. MovementX is built on a simple belief: PTs shouldn't have to choose between the traditional clinic and private practice to do their best work. By delivering mobile, one-on-one care to patients wherever they are, MovementX gives clinicians real earning potential, full benefits, and the freedom to build a career on their own terms. For students, educators, and PTs weighing a side gig against a full-time role, Scott's message is simple: there's far more possible beyond the traditional brick-and-mortar clinic model than you've been told.Curious what a career at MovementX looks like? Explore openings at movement-x.com/become-a-provider. 

Das Bild von Decathlon als Sportdiscounter hält sich hartnäckig. Dabei zeigt ein Blick hinter die Kulissen, wo abseits günstiger Preise die Stärken der Brand stecken – ein tiefes Verständnis für die Bedürfnisse der Kund:innen und wettbewerbsfähige Produkte aus hauseigener Entwicklung. Wir sprechen mit Patrick Müller, Chief Digital Officer & Chief Marketing Officer von Decathlon Deutschland, über die Entwicklung einer Brand mit 40-jähriger Geschichte: Riesige Flagship-Stores zum Ausprobieren des Equipments, Laufschuhe mit Verschleißsensoren und Hochleistungssportler:innen, die im Wettkampf auf Eigenmarken wie Caperlan und Kiprun vertrauen. Was muss passieren, damit es bei Decathlon irgendwann nicht mehr heißt: „Wow, das hätte ich nicht gedacht“? Das erfährst du in der neuen Episode!MEHR ZU PATRICKLinkedInDecathlonIN DER FOLGE ERWÄHNTVan RyselKiprunQuechuaSimondCaperlanArda SaatçiBlandine L'HirondelUTMBTIMECODES(00:00) Intro(01:02) Wofür steht Decathlon?(04:55) Das Sport-Ökosystem(08:20) Brand Love(11:40) 45€ vs. 14,95€(15:13) Snobby Community(17:20) Marktplatz(22:18) IKEA des Sports(25:40) Marktanteil(30:14) Wie soll sich Decathlon anfühlen?(32:32) Social Media(36:28) Viele Markenwelten(39:35) Daten, Daten, Daten(44:30) StoresMEHR ÜBER UNS⁠Website⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠Impressum⁠

Natalie Heiter is the Co-founder and Chief Marketing Officer (CMO) of Lofty Pops, a fast-growing, Detroit-based handcrafted ice pop brand. She launched the venture alongside her brother and business partner, Philip Stakich, in July 2024. The siblings debuted Lofty Pops with an initial kiosk at the Detroit Zoo in July 2024. Philip brought prior food-truck and operations experience from running Marilyn's Detroit, while Natalie leveraged her background in marketing and advertising. The brand focuses on real-fruit, chef-crafted, and certified USDA Organic ice pops made with zero artificial colors, flavors, or junk. Natalie joins Justin to unwrap this lofty brand!

Day three of ADHA26 in Fort Worth brings a lineup of partners doing the work alongside dental hygienists. Live from the exhibit floor, host Matt Crespin talks with Michele Lash of Dentsply Sirona about how research and the voice of the customer drive product innovation, plus the Graduate Student Research Program, now in its 19th year. GoTu's Thalía Diedrick and Cassidy Miller preview the fourth annual State of Work survey and Best in Dental, a program recognizing offices that treat temporary professionals as part of the team. Chikako Amendola and Amanda Booth of Henry Schein share the Empowering You webinar series and a growing push for medical-dental integration. And Kari Ann Kuntzelman of the American Dental Therapy Association explains where dental therapy stands across the country and how hygienists can pursue it. Four conversations, one message: the profession is moving forward.Guests: Michele Lash, RDH, BA, FADHA, CDIPC, Senior Manager, Clinical Research, Dentsply Sirona; Thalía Diedrick, Chief Marketing Officer, GoTu; Cassidy Miller, Director of Advocacy and Community, GoTu; Chikako Amendola, Executive Director, Henry Schein; Amanda Booth, Senior Marketing Specialist, Henry Schein; Kari Ann Kuntzelman, DT, Executive Director, American Dental Therapy AssociationHost: Matt Crespin, MPH, RDH, FADHA

In this episode of What the Fixed Ops?!, hosts Russell Hill and Charity Dunning welcome Gary Sillman, agent owner of Global F&I Solutions, for a wide-ranging conversation about breaking down dealership silos, connecting sales and service, and uncovering new revenue opportunities inside the service drive.Gary explains why dealerships can no longer afford to operate sales, service, parts, and F&I as separate departments. With customers keeping vehicles longer and increasingly interacting with dealerships digitally, the service lane has become one of the biggest opportunities to strengthen customer relationships, acquire used vehicles, offer protection products, and create a natural path back to sales.The conversation explores how dealerships can turn every service visit into a more complete customer experience. Gary discusses using vehicle inspections, appraisals, service contract options, connected CRM systems, and better communication to give customers more choices while helping departments work together instead of allowing valuable opportunities to fall through the cracks.We talk about:Why dealership silos need to disappearTurning the service lane into a vehicle acquisition opportunityConnecting sales, service, parts, and F&IOffering F&I products beyond the initial vehicle purchaseCreating sales funnels from existing service customersUsing inspections and appraisals to give customers more optionsWhy connected CRM systems matterHow outdated dealership processes create missed opportunitiesWhy technology and AI can't replace strong leadershipUsing social media to humanize your dealershipGary also shares why dealerships need to rethink processes that may have worked five or ten years ago but no longer fit today's customer journey. Rather than adding another piece of technology to an already fragmented operation, he encourages dealers to map out their processes, identify where customers and information are falling through the cracks, and build a more connected operating system.Whether you're a dealer principal, general manager, fixed ops director, service manager, F&I professional, advisor, or automotive leader, this episode offers practical insights into creating a more connected dealership, generating additional opportunities from the service drive, and building stronger relationships with customers.BE THE 1ST TO KNOW. LIKE and FOLLOW HEREhttps://www.linkedin.com/company/fixed-ops-marketing/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfhttps://www.youtube.com/@fixedopsmarketing?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfGet watch and listen links, as well as full episodes and shorts:https://www.fixedopsmarketing.com/wtf/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!Don't forget to send us a message here!https://www.fixedopsmarketing.com/?utm_source=wtf&utm_medium=wtf&utm_campaign=wtfsocial&utm_id=wtf#podcast #automotive #fixedoperations

Caroline Smith cut her teeth on brands from Glenfiddich and Sailor Jerry to Hendrick's and Balvenie, followed by a stint in brand licensing for character brands, before finding herself in the cruise category. A coffee her husband talked her into with Regent Seven Seas Cruises turned into more than a decade at the company, where she rose from EMEA lead to Chief Marketing Officer and has just taken on group responsibility for Oceania as well. In this episode, Anant sits down with Caroline to unpack the business of selling luxury at sea. They discuss what it means to market a perishable product, where every unsold sailing is gone for good, and how that shapes a role split between building brand demand ten years out and spinning up campaigns in a matter of days. Caroline explains why discounting is a trap for an ultra-luxury brand, and why Regent spent years avoiding the word "all-inclusive" before leaning into it. They also get into the Seven Seas Prestige, a ship 40% larger than its predecessors carrying only 10% more guests, its 9,000-square-foot Skyview Regent Suite, and the moment former Formula One driver Pedro de la Rosa looked out from his balcony at the old Valencia circuit and was visibly moved.

As corporate leadership demands strict financial accountability, CPG brand marketers must move beyond surface-level ROAS to prove incremental sales impact. In this episode recorded live at Grocery Shop, host Dylan Conroy sits down with Dan Eisenberg, CMO of Blue Chip, to discuss the evolution of commerce marketing and retail media networks.Key Topics Covered:- Transitioning from standard ROAS metrics to true C-suite incrementality models.- Harnessing first-party retail media data (Walmart Connect) to power full-funnel CTV buys.- Monetizing physical store foot traffic with dynamic digital out-of-home media.- Auditing creator networks versus native retail media influencer inventory.Compressing commercial storyboarding timelines from weeks to hours using custom AI agents.Dan Eisenberg is the Chief Marketing Officer and Partner at Blue Chip, an independent brand commerce agency with 45 years of category leadership in CPG, grocery, and food & beverage.Connect with Dan Eisenberg on LinkedIn or visit Blue Chip. Brought to you by Strike Social. Follow host Dylan Conroy on LinkedIn.

Milwaukee has always been the Brew City. But there's a whole story to that nickname — from the legendary breweries that built this city to the craft breweries carrying that tradition forward. Josh Albrecht, Chief Marketing Officer for VISIT Milwaukee joins Jonathan Eckelberg for a live Pour Another Round show at Ope! Brewing Co. in West Allis, WI. We're talking about a brand-new way to experience that story: the Brew City Trail, presented by Miller High Life — your guide to exploring Milwaukee's breweries, beer history, neighborhoods, and the people keeping Brew City's brewing tradition alive.Whether you're a lifelong Milwaukeean or visiting for the weekend, grab some friends, hit the trail, and discover why Milwaukee is still one of America's greatest beer cities.Learn more and start exploring the Brew City Trail from VISIT Milwaukee. Follow Pour Another Round: Facebook: /PourAnotherRoundPodInstagram: @PourAnotherRoundPodWebsite: pouranotherround.com

AI can make people productive before it makes them experienced. That creates a new problem for leaders: if junior employees stop doing the work that once taught judgment, where will the next generation of experts come from?Elizabeth Maxson, CMO of Contentful, joins Rachel Truair to explore what her team calls “judgment debt”—the long-term cost of automating away the experiences people use to build instinct, context and expertise. They discuss why Elizabeth still requires humans to write the brief, why knowing when AI is wrong may become more valuable than knowing how to use it, and why she believes leaders need a “human on the hook,” not simply a human in the loop.The conversation ultimately asks whether businesses can capture AI's efficiency without accidentally dismantling the apprenticeship system that creates their future leaders.Quotes“You have to build judgment by actually doing the work and having lived experiences.”“I want to shift ‘human in the loop' to ‘human on the hook,' because if something does not work, who's accountable? We are.”“Do you have enough expertise to know when it's wrong? And if you don't, do you at least have enough expertise to ask the question to figure it out?”From the conversationWhy automating entry-level work could create a long-term shortage of judgment, skills and institutional knowledge, even if nothing appears broken today.How Elizabeth separates work AI should accelerate, such as analyzing large data sets and creating a “crappy first draft,” from the strategy, curiosity and accountability she believes should remain human.Why Contentful still requires humans to build detailed briefs, and why Elizabeth believes some organizations may need to “go slow to go fast” instead of treating speed as the objective.What “judgment debt” looks like when people rely on AI before they have enough experience to recognize when its answers are wrong, and why mentorship and human relationships still matter.How hiring may change when candidates use AI to produce excellent work: Elizabeth argues leaders should test the thinking, response to feedback and decision-making behind the output rather than simply banning the technology.About the guestElizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world.Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences.Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy and drove end-to-end marketing initiatives. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition, as well as spearheaded Strategic Technology Partnerships marketing, launching critical relationships with industry giants such as AWS, Google Cloud, Alibaba, Apple, and many others.She carries a BAA in Facility Management and Marketing from Central Michigan University.LinkedIn: https://www.linkedin.com/in/emaxson/

What turns a celebrity endorsement into genuine advocacy?Jim is joined by Daymond John, founder and CEO of FUBU, founder of The Shark Group, and one of the original investors on ABC's Shark Tank, alongside Karen Spaeth, Chief Marketing Officer of Starkey.Karen has spent more than 16 years at Starkey, leading across events, communications, customer experience, and global marketing before becoming CMO in 2023. Today, she oversees the company's global brand strategy and is helping reposition hearing aids as advanced, AI-powered wearable technology designed to improve connection, confidence, and quality of life.Daymond's relationship with Starkey began through the company's hearing foundation and grew more personal when he recognized his own hearing loss. After becoming a Starkey user, he evolved from ambassador to outspoken advocate, proudly wearing custom red hearing aids and encouraging others to see hearing technology as empowering rather than embarrassing.Together, Jim, Daymond, and Karen explore what makes a brand partnership authentic, how marketers can change deeply rooted perceptions, and why real customer stories often resonate more powerfully than traditional advertising. They also discuss AI, innovation, company culture, and the challenge of marketing a product that millions of people need but may hesitate to admit they want.At its heart, this episode is about trust. It is a reminder that people know when they are being sold to, but they also recognize when belief is real.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5-6BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Produce Moms Podcast, host Lori Taylor welcomes Tobianne Paul, Acting President & Chief Marketing Officer at NatureSweet, for a behind-the-scenes conversation about the evolution of one of the most recognizable brands in the fresh produce department.

Is whole of life insurance too expensive, or can it be a valuable part of financial and inheritance tax planning in the UK? Pete Matthew is joined by Justin Harper, Chief Marketing Officer at LifeSearch, to explain how whole of life cover differs from term life insurance, how premiums are calculated and whether they can be guaranteed for life. They explore later-life uses, funeral costs, inheritance tax liabilities, policy reviews, surrender values and the risk of paying more in premiums than the eventual payout. You'll also learn when an alternative may be more suitable and how to decide whether whole of life insurance is right for you. LifeSearch - https://meaningfulmoney.tv/lifesearch *affiliate Shownotes: https://meaningfulmoney.tv/session638 

Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that spans the entire state. Stan came to banking from tech and healthcare, joined the bank to lead a rebrand, and — eight years later — hasn’t left. He gets into what it actually took to consolidate five operating names into one, why the hardest part wasn’t the rebrand itself but managing the emotional fallout in the communities that felt the loss, and how his lean team of five runs national-caliber marketing by knowing exactly where their lane starts and stops. Stan also breaks down how a fresh set of outside eyes unlocked a campaign idea they’d been sitting on for three years — and why that’s the real argument for never letting your agency get too comfortable. If you’re a B2B marketer navigating a rebrand, fighting for budget with a board that wants data, or trying to prove that community involvement is a brand strategy, not a PR stunt, this one’s for you.

Send us Fan MailIn this episode of the WTR Small Cap Spotlight, Shawn Severson, Co-Founder and CEO of Water Tower Research, joins host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, to preview the WTR Virtual Insights Conference, running September 22 and 23. The two-day event features more than 40 presenting companies across seven sectors.Shawn Severson breaks down how the open-access fireside chat format differs from typical investor conferences, how investors can submit live questions and request one-on-one meetings, and why small-cap diligence remains underestimated even within familiar themes such as AI, energy, and critical minerals. He also shares how first-time attendees can get the most out of the two days.Registration is open now and for additional content, visit www.watertowerresearch.comWe extend our sincere thanks to Lucosky Brookman LLP, Sentinel AI and TMX Newsfile for their sponsorship and support. 

We're living through a crisis of trust.Trust in institutions. Trust in business. Trust in media. Trust in government. Even trust in one another. According to the latest Edelman Trust Barometer, only 54% of Americans trust business to do what is right. Just 44% trust the media. And only 39% trust government.But perhaps the more troubling number is that 70% of people say they are hesitant or unwilling to trust someone who is different from them. So what happens when we stop trusting our institutions and increasingly, one another?How do you build trust in an environment where skepticism has become the default?That's what we explore in this episode with Amy Weisenbach, Chief Marketing Officer of The New York Times, and VEST Member Michelle Brobston, Chief Operations Officer at Hunger Free Oklahoma.Amy has spent nearly a decade thinking about this question from inside one of the most scrutinized institutions in the world. And what she's learned about trust applies far beyond media.Whether you're building a brand, leading a team, stepping into a new role, or simply trying to figure out who and what deserves your trust, this conversation will make you think differently about how trust is earned.For our guests full bio and show notes click here.Support the showIf you enjoy the episode share it with a friend, leave us a review and don't forget to hit the subscribe button. If you are ready to take your career and business to the next level, apply to join our community of professional women, all eager to help you get there and stay there. Learn more at www.VESTHer.co 

09/21/26: Justin Sherlock is a farmer from Dazey, North Dakota and is on the American Soybean Association board of directors. Ron Lamberty is the Chief Marketing Officer at the American Coalition for Ethanol and discusses trade with Justin on "News and Views." (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

The 2026 Westfair Communications Women Innovators Awards brought together impactful female leaders redefining success across industries for a day dedicated to networking, leadership growth, and breaking barriers. During the gathering at The Water's Edge at Giovanni's in Darien, CT, honorees sat down for live interviews with Westchester Talk Radio host Andrew Castellano. Their discussions centered on overcoming industry challenges, driving innovation, and the importance of fostering supportive networks to empower the next generation of women in business. In her interview with Westchester Talk Radio host Andrew Castellano, Melissa Alcruz, Chief Marketing Officer at Mr. Short Sale, detailed her organization's mission to protect families from the financial and emotional toll of property foreclosure. She explained how short sales offer homeowners a manageable alternative—rebuilding credit much faster and providing relocation assistance—while emphasizing that her team works to dismantle the stigma and mental stress associated with unexpected financial hardships. 

Gemma Craven, Chief Marketing Officer at Scribd, Inc., joins That's What I Call Marketing to discuss her path to becoming a CMO, the value of building experience across different areas of marketing and what it takes to reshape brands, teams and reputations.This episode explores how a varied career across PR, social media, technology, agencies, consultancy and in-house leadership gave Gemma the range required to lead marketing across Scribd, Everand, Fable and SlideShare. It is an honest conversation about career choices that did not always make immediate sense to other people.In this episode, we cover:– How moving between countries, disciplines and organisations shaped Gemma's approach to marketing leadership– Building Social@Ogilvy New York when many people still believed social media would not last– Why Gemma deliberately moved beyond being known solely as a social media specialist– How working with CMOs at McCann helped her see CMO leadership as a possible destination– Why becoming a fractional CMO was initially viewed as a failure by some people– Restructuring Scribd's marketing organisation around its products, audiences and areas of expertise– Managing a portfolio that includes Scribd, Everand, Fable and SlideShare– Why brands must actively manage their reputations rather than leave customers, reviews and online communities to define them– Connecting brand strategy more closely with product, engineering, design and customer experience– The thinking behind Scribd's “Connect the Docs” campaign and the enduring human satisfaction of figuring something out for yourselfGemma Craven has more than 25 years of experience building and positioning global brands. Before joining Scribd, Inc., she led marketing at Melissa & Doug, advised senior leaders at companies including Spotify, Nike, Fiverr and Ford, and led digital brand strategy at McCann New York, where she helped make Fearless Girl a global phenomenon. She also built Social@Ogilvy New York into an award-winning, multi-practice division. A useful listen for marketers interested in marketing leadership, career development, brand strategy, organisational design, reputation management, customer experience and the path to becoming a CMO.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comThis episode is brought to you in partnership with Tracksuit, the always-on brand-tracking platform that helps marketers monitor brand health and bring a clear, shared view of brand performance into the boardroom. Tracksuit tracks brands across more than 25 markets, making ongoing brand measurement more accessible, visible and useful for marketing teams and senior leaders. Find out more at: https://www.gotracksuit.comThe Big Marketing MeetUp Belfast, takes place at ICC Belfast on 5 November 2026, book tickets at: https://www.tickettailor.com/events/bmmubelfast/1935249Chapters04:15 – A career shaped by curiosity and working across cultures06:30 – Moving from London to New York and experiencing culture shock09:41 – Building Social@Ogilvy New York16:42 – Why Gemma moved from agency life into technology19:24 – When becoming a CMO started to feel possible20:49 – Why varied experience creates better marketing leaders23:13 – Too ambitious to work for Mick Jagger24:01 – Choosing the fractional CMO path28:11 – Restructuring marketing around products and audiences29:17 – What happens when a brand leaves its story untold29:48 – Leading teams through organisational change32:16 – Refreshing the Scribd and SlideShare brands32:24 – The strategy behind “Connect the Dots”36:26 – Resisting the pressure to launch a campaign too quickly38:06 – How brand discovery and reputation are changingThat's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys are joined in this episode by Kim Lefko, Chief Marketing Officer and Molly Hjelm, Corportae Vice President of Retail Media at Ace Hardware, a co-operative of 5,300+ hardware stores.This episode was recorded at Wrigley Field, home of the Chicago Cubs, during Ace Hardware's RedVest Media 2027 Upfront.Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/Follow Molly Hjlem on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/Follow RedVest Media online at: https://www.redvestmedia.com/Kim & Molly answer these questions:We are recording at Wrigley Field following RedVest Media's inaugural Upfront. What does this moment represent for Ace and for the brands that grow with you? We talked to you a year ago around this time, as you were preparing to launch RedVest Media. Why did it feel important to host this event? What were you looking to accomplish? You built a career on the brand side prior to Ace, and you've been at Ace for nearly a decade now. What has stood out to you in this first year? Did anything surprise you about how the organization and vendor community responded?To the extent that an event like today is designed to celebrate partnerships, news and progress, We'd love to know: How do you separate a meaningful opportunity from retail media noise?Okay now let's get down to it and talk about today's announcements!RedVest already had a full funnel portfolio and now you've announced a broad set of new capabilities this morning. Give us the lay of the land on what you announced. Put yourself in the shoes of the audience: everyone here will need to go back and share back these updates with their organization. If you were a CMO at a vendor, which of these announcements will resonate most? Let's start with measurement. Molly you are passionate about measurement and have data as an undercurrent in your career. How are vendors and merchants responding to performance so far and what will these enhancements do for the dialogue?  As the person responsible for how customers perceive and engage with the Ace brands; What differentiates the Ace customer from other customers? Give us your perspective on purchase based audiences. Why an audience library now and how does that differ from the way you've targeted to date? Tell us a little about why these felt important to launch to your vendors in Y1What is the role of social within the context of Ace's marketing strategy? Talk about the value of DoorDash to AceTalk about what you've announced and why it matters If we are back at Wrigley Field one year from now, what would make each of you most proud?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Boston’s Logan Airport is looking for a new voice, and the winner could be you! The airport is holding a contest to find someone with an authentic Boston accent to record its public announcements, bringing a little local flavor to travelers arriving and departing the city. John Raftery, Chief Marketing Officer of Massport, shared the details of the contest, and Dan wanted to see if you have what it takes to say “Welcome to Boston” like a true Bostonian!See omnystudio.com/listener for privacy information.

Are you a high-performing corporate executive, VP, or C-suite officer who has achieved massive success, yet feels a quiet, steady pull toward building something you completely own?   In this powerful guest conversation, host Billy Keels sits down with Marcus Phillips, executive advisor, keynote speaker, author, and creator of The Zone Shift. Marcus pulls back the curtain on his 18-year corporate trajectory, culminating as the Chief Marketing Officer of a $1.6B global business unit spanning five continents. He candidly breaks down what happens when you step away from enterprise prestige, revealing why the hardest part of leaving corporate life isn't the financial loss, but overcoming "identity lag" the gap between who you have become and the role you're still performing as. Discover how to leverage core corporate skills like empathy and resilience, navigate AI-driven enterprise changes, and build alternative ventures on a solid foundation without unnecessarily burning the boats.  

Do you know where your food comes from? It's an honest question, and it's a point of concern among American food producers. A recent op-ed in the New York Times highlights concerns with the Trump administration's plans to allow foreign meat onto our store shelves. The goal is to bring down the high prices of meat, especially the really high price of beef. But the move has cattle ranchers across the U.S. -- and in Utah -- concerned. In this chat, the Inside Sources hosts speak with Korey Wright, owner and operator, and Bart Mills, Chief Marketing Officer at Bar W Ranch in Nephi.

In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and character growth, alongside critical thinking and leadership. In an era increasingly shaped by AI, human connection and complex problem-solving become key differentiators. Together, they explore how higher education fosters ethical boundaries, adaptability, and personal calling, urging institutions to articulate the enduring, holistic value of the campus experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do Taylor Swift, binary code friendship bracelets, and 10,000 people walking into a mall in Indianapolis have in common? A CMO who said "yes, and" to a wild idea from her team — and watched it become one of the most talked-about brand activations of the year. This week I'm joined by Kelly Hiller, Chief Marketing Officer at Purdue University, and we get into everything. Kelly has spent 22 years at Purdue — not because she played it safe, but because she kept reimagining what the next chapter could look like. Including the day her predecessor resigned and she fired off an email that said: "You don't need to initiate a search. The solution is right here." She got the job. We talk about all of it — the career moves that felt risky, the moment she realized hard work alone has a ceiling, and what happens when you have to lead people you used to grab lunch with as peers. CONNECT with Kelly What You'll Take Away ✨ The real reason the hardest workers don't always get ahead — and the one thing that actually changes it ✨ Behind the scenes of the Taylor Swift STEM activation that welcomed 10,000+ people (for free) ✨ How to build a personal brand rooted in core values that actually hold up as your career evolves ✨ The exact way Kelly navigates the awkward shift of leading former peers — and why she says just address it head on ✨ A "make them jealous" AI adoption strategy that's actually getting her team on board ✨ What 22 years at one organization taught her about ambition, momentum, and paying it forward The One Thing I Want You to Take Away Reimagining what's possible isn't just a work strategy. It's a life practice. Whether it's your team, your personal brand, your career path, or how you show up as a leader — the women who keep moving forward are the ones who stay curious and keep asking: what if we tried something different here? This one is all about S — Success Strategy and E — Empowered Self-Trust in the RISE Method. Get the weekly RISE Report: www.michellebourquecoaching.com/risereport Timestamps 00:00 — Intro: What this conversation is really about 03:15 — Kelly's 22-year journey and the email that got her the CMO role 10:45 — The Taylor Swift STEM activation: binary code, elf cosmetics, and 10,000 people 20:00 — Personal branding: why your core values are the only foundation that lasts 27:30 — How to lead former peers (and actually address the awkward) 34:00 — AI on your team: the "make them jealous" strategy 42:00 — Why advocating for yourself is the career skill nobody teaches you  

Can you challenge everything without breaking it? Ellie Norman, Chief Marketing Officer of Formula E, calls herself a “safe rebel,” and in this episode of The Courageous Leaders Podcast she explains what that really means for anyone trying to drive change without blowing things up.With over 25 years shaping some of the world's biggest brands, including Formula 1 under Liberty Media and Manchester United, Ellie shares how to challenge assumptions while protecting what works, why she measures her worth by curiosity rather than titles, and how she quietened the “what will people think?” voice when she left F1 for Formula E.If you lead through change, wrestle with feeling “good enough,” or want to modernise something built on legacy, this conversation is full of practical wisdom.What We Cover:00:00 Trailer01:04 What Ellie means by being a “safe rebel”03:45 Why you can be safe and a rebel at the same time04:12 The childhood that made her curious and fearless06:39 How to lead people who are too afraid to try07:57 The 70/20/10 framework for safe experimentation11:24 The “good girl” people-pleaser, and its hidden cost15:05 The difference between being liked and being respected17:31 Where her “not feeling good enough” comes from18:37 Proving yourself vs knowing you're already enough21:13 Why we shouldn't need to “stack evidence” to feel enough23:21 Why confidence is a journey, not a fixed state27:04 Her process for reframing when thoughts spiral28:30 Protecting time and space to think clearly30:46 The underlying courage beneath the self-doubt33:00 Leaving Formula 1 for Formula E: “What will people think?”34:31 The two traits leaders ignore: discipline and self-accountability40:42 How her team keeps up with her pace43:46 Why constraints drive innovation for a challenger brand45:08 How she sets clear expectations about the way she worksKey Leadership Insights:• How to challenge assumptions without knocking the whole house down• Why a leader's job isn't to have the answers, but to create the environment for better ones• The 70/20/10 rule: protect what works, optimise the next slice, experiment with the rest• Why being kind means being clear, even in hard conversations• How to reframe “proving yourself” into “what can I learn here?”• Why courage plus discipline, not confidence, is what carries big career leaps• Why the moment you feel comfortable is the most dangerous place to be

How do you take a brand that inspires extraordinary loyalty on the inside and make the rest of the world understand why it matters?That's the challenge Ethan Braden took on when he became Vice President and Chief Marketing and Communications Officer at Texas A&M University three years ago.Texas A&M was already one of the largest and most influential universities in the country, with generations of fiercely loyal Aggies. But outside Texas, the story was very different. Research showed that 40% of Americans had either never heard of Texas A&M or had no association with it, and when asked what came to mind, the most common answers included football, sports and, remarkably, “nothing.” And Ethan saw an enormous brand opportunity.Tune in as Jim talks with Ethan about the playbook he has used to help transform the reputation of Texas A&M, building on lessons from more than a decade at Eli Lilly and five years leading marketing at Purdue University.Ethan shares why marketing should be an enterprise value creator rather than a communications function, how Texas A&M turned YouTube into a strategic storytelling engine generating more than 150 million views, and why unconventional partnerships with NASCAR, IndyCar, Dude Perfect, Buc-ee's and others are helping introduce the university to entirely new audiences.Plus, Ethan reflects on his unlikely journey from childhood gymnast to college football player to marketer, the career opportunity he didn't get that ultimately led him to Texas A&M, and why becoming a husband and father fundamentally changed his definition of ambition and success.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout early 2027, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 6BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22CES | January 5-7—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Suzanne Ginestro is a seasoned CPG executive leader with over 27 years of marketing expertise across the food and beverage industry. She is currently the Chief Marketing Officer for Califia Farms and leads a 35-person marketing organization that encompasses brand management, creative services, communications, and consumer engagement. Suzanne's previous roles include Chief Marketing Officer at Quest Nutrition, Chief Marketing & Innovation Officer for Bolthouse Farms, and marketing leadership roles at Red Bull North America, Pinkberry Ventures, Dreyer's Grand Ice Cream, and Kraft Foods. Suzanne currently serves on the board of Zevia (ZVIA) and has previously served on other corporate and non-profit boards, including Humm Kombucha and Village School. Suzanne earned her Bachelor of Arts degree from Northwestern University and her MBA from Northwestern University, Kellogg Graduate School of Management.

Send us Fan MailIn this episode of the WTR Small Cap Spotlight, Dr. Jennifer Holmgren, Chief Executive Officer of LanzaTech Global, Inc. (Nasdaq: LNZA), joins WTR's Peter Gastreich (Managing Director, Energy Transition and Sustainable Investing) and Tim Gerdeman (Vice Chair, Co-Founder & Chief Marketing Officer).Jennifer discusses how LanzaTech's continuous fermentation technology converts industrial carbon emissions into ethanol, the mandate-driven demand for sustainable aviation fuel and marine fuel, and the company's shift from licensing toward developing its own projects with Brookfield funding. She also covers the expected ISCC EU certification for LanzaTech's China plant, LNZA's embedded value in LanzaJet and the Shougang LanzaTech joint venture, and key milestones expected over the next 18 months.For additional content, visit www.watertowerresearch.com.

Ron takes a hard look at school buses, as one should do when they run out of ideas to talk about.... Guest: Laura Marzi is Chief Marketing Officer of Employee Benefits

This episode of The Speed of Culture podcast welcomes Claudine Cheever, the Chief Marketing Officer at Pinterest. Claudine outlines how the platform is evolving from a space for major life projects to a daily companion for shopping and creative inspiration. She details the importance of the intention economy, the role of visual search in fostering human curiosity, and why encouraging users to step away from their screens instead of going deeper into it is actually a winning business strategy. The conversation also examines her career journey through the world of advertising and her perspective on radical ownership as a leadership superpower.Follow Suzy on Twitter: @AskSuzyBizFollow Claudine Cheever on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth.Grace shares why marketing is shifting from one-way messaging toward more community-driven, two-way engagement, and what brands can learn from the rise of chat and conversational commerce. She also discusses the role of creativity as AI and other technologies evolve, how brands can show up authentically in more personal spaces, and the challenge of balancing innovation with the growing pressure to prove ROI.Key takeaways:The future of brand engagement is increasingly two-way, requiring marketers to contribute value rather than simply broadcast messages.AI may change how marketers create and engage, but strong ideas and human creativity remain fundamental.Marketers need to balance measurable performance with experimentation across emerging consumer behaviors and technologies. Hosted on Acast. See acast.com/privacy for more information.

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, and what marketers should check before trusting an AI-generated account list.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person holding a twelve-year record of whether content marketing works. This year's answers are the worst he has ever published.   Only 13.9% of marketers report strong results from their blog, down from a range of 20% to 30% that held for nine straight years. Another 18.9% say they no longer know whether their blog works at all.   What makes it stranger is everything that happened alongside it. Posts got 115 words shorter. Time spent per post fell by 50 minutes. And 92.4% of marketers adopted AI, which his data shows correlates with no improvement whatsoever.   Andy joins Sandy Carter to explain what is actually driving the decline, which tactics still outperform, and why marketers are abandoning those exact tactics. Influencer collaboration runs at 2.6 times the benchmark and adoption dropped 22%. Guest blogging fell 29% in the same year AI systems started deciding which sources to cite.   The episode closes with a round called Dead or Alive, where Sandy names a content tactic and Andy has to rule on it using his own numbers.   Andy Crestodina is co-founder and Chief Marketing Officer of Orbit Media Studios and the author of Content Chemistry, now in its seventh edition.   Read the full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Connect with Andy: https://www.linkedin.com/in/andycrestodina/   YouTube   Title: How to Lose Readers and Influence Nobody | Andy Crestodina on the Worst Year in Blogging Data   Description:   92.4% of marketers now use AI for content. Results just hit a twelve-year low. Those two facts are related, though not in the way you would expect.   Andy Crestodina has surveyed over a thousand content marketers every year since 2014. His 2026 report shows strong results falling to 13.9%, the lowest number he has ever recorded, in the same year effort dropped across the board and AI adoption hit an all-time high.   In this episode he tells Sandy Carter what is behind the decline, which tactics still outperform the benchmark, and why marketers are walking away from exactly those tactics. We also get into what belongs on a content dashboard instead of traffic volume, and why blocking AI crawlers hurts the brand doing the blocking.   Chapters (producer: adjust to the final cut) 0:00 Trees, scuba, and why he started counting in 2014 4:00 The worst year in twelve years of data 11:30 The least popular tactics work best 18:30 You are counting the wrong thing 25:00 Dead or Alive: eight tactics, eight rulings   The numbers from the report   • 13.9% report strong results, an all-time low • 18.9% do not know whether their blog works • 92.4% use AI, with no correlation to better results • Average post: 1,312 words, down from 1,427 in 2023 • Influencer collaboration: 2.6x the benchmark, adoption down 22% • Guest blogging adoption: down 29% • AI citations convert at 4.55%, Google search at 0.71%   Links Full 2026 report: https://www.orbitmedia.com/blog/blogging-statistics/ Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/ Orbit Media Studios: https://www.orbitmedia.com/   Subscribe for new episodes of The AI Marketing Companion with Sandy Carter.   #ContentMarketing #AIMarketing #SEO #MarketingStrategy #AISearch

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, and what marketers should check before trusting an AI-generated account list.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every company claims to have an AI strategy. Blaine Mathieu says that's hardly the point.In this episode, Eric Chemi sits down with Blaine, founder of the River Group and author of "The River Doesn't Wait," to unpack why a technology strategy is table stakes for the AI era and how the real competitive edge comes from an operational strategy. Eric and Blaine dig into the "river" analogy behind the new book and the importance of a content marketer's POV (Blaine's son) in adding that context. The conversation also covers whether size still matters for the agentic era and how the gap between early adopters and laggards is widening faster than in any past technology shift.Blaine Mathieu spent more than 30 years as a CEO, Chief Product Officer, Chief Marketing Officer, and Gartner analyst before founding The River Group, which helps senior executives navigate agentic AI disruption across their organizations. In his new book, "The River Doesn't Wait" distills that experience into a practical framework for deciding where to retrofit existing operations and where to reimagine them entirely. You can get your copy here: https://therivergroup.ai/book/To learn more about Blaine's work, visit: https://therivergroup.ai/

If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketing asset?Agility here isn't just about reacting to new customer behavior. It's about building an infrastructure that can meet customers wherever they show up, and still have the brand behave like one company when it gets there.Today, we're going to talk about:- The great fragmentation of product discovery and why traditional marketing funnels are becoming obsolete.- Strategies for maintaining brand and data consistency across countless channels when only 14% of consumers say it's done well today.- The role of AI and automation in not just personalizing experiences, but optimizing for new discovery engines.To help me discuss this topic, I'd like to welcome, Gary Lombardo, CMO at Athos Commerce.About Gary LombardoGary Lombardo is Chief Marketing Officer at Athos Commerce, where he leads marketing, brand strategy, communications, and thought leadership. With more than 20 years of experience in retail technology, ecommerce, and SaaS, he helps retailers navigate the rapidly evolving world of AI-powered commerce. Gary is a frequent speaker on topics including artificial intelligence, digital merchandising, product discovery, customer experience, and the future of retail.Gary Lombardo on LinkedIn: https://www.linkedin.com/in/garylombardo---------- Resources ---------- Athos Commerce: athoscommerce.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. She and Greg Kihlström get into where it hides and what it costs.AI's most consequential move in retail is happening in the back office, not the front end. After years of chatbots and personalization, the investment is shifting into inventory, fulfillment, and order management — where being wrong is expensive and visible.Peak season is a volume-and-velocity problem, not a basket-size problem. Smith on which parts of the traditional peak playbook break first when order throughput climbs, and how a tech freeze changes what a brand can realistically fix in-season.A stockout is a brand moment. Operational failures are where customers decide what a company is actually like — which puts a CMO on the hook for outcomes they don't directly own.About Hilary SmithHilary Smith is Chief Marketing Officer at Linnworks. She brings 12+ years of experience driving growth through data-informed strategy across supply chain, ecommerce and FinTech. Hilary thrives at the intersection of brand, product and demand, translating complex customer and commercial data into campaigns that drive revenue, sharpen positioning and move the business forward. Her leadership style is grounded in empathy, curiosity and a deep understanding of how customers discover, convert and keep coming back.Hilary Smith on LinkedIn: https://www.linkedin.com/in/hilarypaigesmith/---------- Resources ---------- Linnworks: https://www.linworks.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703The hardest part of martech right now is telling which tools are actually earning their keep. That's the question running through the MarTech Summit Boston agenda on October 27. We're attending MarTech Summit Boston on October 27 as a media partner. If you want to join, the code AGILE15 saves you 15%. https://aglbrnd.co/r/c70c250b8d52dff3We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Need to evaluate martech, AI, or CX platforms and don't know where to start? The Agile Brand Guide List is now in beta. We're building the most useful, free-to-use, and up-to-date way to assess what truly matters when evaluating platforms. See more here: https://aglbrnd.co/r/f76be3a33cc491bbReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://aglbrnd.co/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more and give us a rating so others can find the show: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter, and check out Martechipedia, the wiki for marketing technology: https://aglbrnd.co/r/35ded3ccfb6716baThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content: https://aglbrnd.co/r/f1782ab12211f765 Hosted on Acast. See acast.com/privacy for more information.

Rebranding a beloved institution requires not only defining what comes next, but building enough trust and shared ownership that both longtime supporters and new audiences see themselves in the future. Courtney Burke Summers recently helped lead the sweeping rebrand of Celebrity Series of Boston into Vivo Performing Arts, launching a new identity designed to better reflect the organization's role in its community. In this episode, Courtney shares what it took to bring people along through that transformation and why meaningful change can only happen at the "speed of trust." She also reflects on the opportunities and challenges of being a nomadic presenter; the value of collaboration across the arts ecosystem; and what most arts organizations are forgetting about the next generation of audiences.  ----- LINKS Vivo Performing Arts: https://www.vivoperformingarts.org/  The REACH at the Kennedy Center: https://www.kennedy-center.org/reach/  Libby: https://libbyapp.com/ 

What happens when technology moves faster than our ability to understand its impact?Our final episode captured during the Cannes Festival, Jim sits down with Jacqueline Corbelli, Founder and CEO of BrightLine, for a conversation that begins with the future of connected television and expands into a much broader discussion about AI, leadership, purpose, and human wisdom.Jacqueline is one of the earliest female founders in adtech and helped pioneer interactive and connected TV advertising more than two decades ago. Today, BrightLine works across the streaming ecosystem with leading broadcasters, platforms, and Fortune 100 brands to make television more engaging, measurable, and interactive.Her career extends far beyond advertising. Jacqueline also founded SustainChain, an AI-powered platform focused on global supply chain resilience and sustainability. She has advised both the United Nations and the Vatican, and her book, Changemaker, offers a framework for turning ambitious ideas into meaningful action.At its heart, this episode is a timely reminder that the future will not be shaped by technology alone. It will be shaped by the people who know how to use it with judgment, creativity, and humanity.—This week's episode is brought to you by Brightline.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:- What really gets diluted when content creation is democratized — and how quickly that compounds- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact- Why investment in brand governance has to scale in lockstep with investment in AI toolsTo help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO of B2B at Canva.About Meghan GendelmanMeghan Gendelman is Chief Marketing Officer, B2B at Canva, where she leads global B2B marketing to help organizations turn visual communication into essential infrastructure for modern work.Meghan's previously led cross-functional teams across Marketing, Enablement, Customer Success, and Sales. Most recently, she served as GVP of Growth Marketing at Docusign, where she worked on category building and positioning the company to win the enterprise. Prior, Meghan spent nearly 13 years at Salesforce, where she held senior roles including CMO of Financial Services, SVP and Head of Marketing for the Americas, and SVP of Global Strategic Marketing.A champion of inclusion, Meghan pioneered the first Women's Summit at Dreamforce and is passionate about developing diverse, values-driven leaders. She lives in Northern California with her husband and two daughters.Meghan Gendelman on LinkedIn: https://www.linkedin.com/in/mgendelman/---------- Resources ----------Canva: canva.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.