Podcasts about chief marketing officers

Sarah Ohanesian is a keynote speaker, productivity strategist, and former Chief Marketing Officer who now helps high-performing professionals and teams do their most important work…without burning out. Her keynotes and workshops leave audiences energized and equipped to eliminate busywork, prioritize high-impact tasks, and make real impact. Sarah is the co-founder of Super Productive, a neuro-inclusive productivity consulting company, where she helps teams cut through the chaos by building clear workflows, organizing projects in tools like Asana, and making sure everyone knows what to do and when to do it–so the most important work actually gets done. You'll walk away from this episode with a truly fresh perspective. “I had been thinking about Productivity. I have been a student of productivity. I love productivity. I do podcasts about productivity. I read about productivity. I just love it so much. And at the same time, everyone I was talking to, when I would say ‘Hi. How are you?' they would answer, ‘I'm busy. I'm stressed out. I'm burned out. I'm overwhelmed.' It was like every person I'm talking to is feeling this way. So what can I do about it? And I had this idea, maybe I should start a productivity company. I had no idea what that actually meant. I just thought I have an idea. And a few people said to me, it's a good one. And I had one person say to me, ‘What if you did?' I will say that moment changed everything.”

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Unser heutiger Gast hat Wirtschaftspsychologie studiert und anschließend ihren Master in Human Resource & Organization Management absolviert. Schon früh sammelte sie Erfahrung als Forscherin und Beraterin, bevor sie in verschiedenen Leitungsrollen bei Mercedes-Benz Mobility die digitale Innovation und den kulturellen Wandel mitgestaltete. Es folgte der Management-Buy-out und die Gründung von bloXmove, einer dezentralen Plattform für Energie und Mobilität, die sie als CEO an der Schnittstelle von Blockchain, Nachhaltigkeit und Infrastruktur positionierte. Heute ist sie Chief Marketing Officer bei 1KOMMA5°, einem der ambitioniertesten Scale-ups im Bereich Energiewende – und Gründerin von MountainMinds, einem Unternehmen, das Achtsamkeit, Selbstführung und digitale Kollaboration verbindet. Ihre Energie ist ansteckend, ihr Denken tief, ihr Handeln zukunftsgerichtet. Seit über acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In mehr als 500 Gesprächen mit über 700 Persönlichkeiten haben wir darüber gesprochen, was sich für sie verändert hat – und was sich noch verändern muss. Wie können Unternehmen heute konkret zur Lösung der Klimakrise beitragen, und welche Rolle spielt dabei die Verbindung von Mobilität und Energie? Warum reicht Nachhaltigkeit allein nicht aus, und worauf kommt es bei wirklich regenerativen Geschäftsmodellen an? Warum braucht New Work auch New Brands und wieso ist die Energiewende genau das richtige Umfeld, „Marke“ hier neu zu (er)leben? Und welche Rolle spielen moderne Arbeitsmethoden und persönliche Entwicklung dabei, dass wir als Teams und Organisationen an den Themen arbeiten, die wirklich zählen? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Daher suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei „On the Way to New Work“ – heute mit Sophia Rödiger. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

Join us as we talk to Akshay Mehrotra, the Co-Founder & CEO of Fibe.India (Formerly EarlySalary) about their story.Akshay holds an MBA in Marketing and Finance from Symbiosis Institute of Management Studies. He has led marketing and corporate communications at Bajaj Allianz Life Insurance, served as Chief Marketing Officer at Policybazaar and Big Bazaar, and co-founded the Fintech Association for Consumer Empowerment. In 2016, he co-founded Fibe (formerly EarlySalary), a leading fintech company in India.

Send us a textIn this episode of The AI Advantage, Matt Brown sits down with Jeanne Sheehy, Chief Marketing Officer at Bostrom, to explore how AI is reshaping the marketing landscape inside associations. Jeanne shares how her nine-person marketing team is experimenting with tools like Synthesia for video production, Hey Orca for smarter social media management, and analytics platforms that personalize communications and improve campaign performance.She explains how Bostrom created an AI Council to establish guardrails, policies, and readiness frameworks that help associations adopt AI responsibly without compromising confidentiality or trust. From reducing video production timelines to tailoring content for member engagement, Jeanne outlines how AI is helping marketers do more with less while also highlighting the importance of transparency and ethical use.Support the show

Could the water you drink boost your energy, reduce inflammation, and protect your health at the cellular level? Join us for an insightful conversation with Josh Carr, CEO of ECHO Water, and discover the science behind this groundbreaking approach to wellness.Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio Affiliate! Josh Carr is a seasoned entrepreneur and marketing expert with over a decade of experience turning ideas into thriving businesses. Since February 2023, he has served as CEO of Echo, leading the manufacturing and sales of hydrogen water machines for home and business use, driven by his passion for innovation and world-changing products. Previously, he was Chief Marketing Officer at Pillow Cube, where he boosted brand visibility and growth, and co-founder and CMO of Zulu Marketing, helping bootstrap its revenue to $40 million annually. He also founded Buzzio, a consultancy specializing in influencer marketing, and began his career as Web Marketing Director at Sprout Marketing, mastering online sales and marketing strategies. Known for his creativity, claiming “50 good ideas a day” with the occasional stroke of genius, Josh brings expertise in branding, marketing, and idea cultivation, leveraging his network and resources to launch groundbreaking ventures. Order today! https://echowater.com/ For more show information visit: https://www.mariannepestana.com/

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Thomas is the Chief Marketing Officer for the PGA TOUR Superstore as well the Governor for the TGL's Atlanta Drive Golf Club. Needless to say, it's a monster week for her with the Tour Championship at East Lake taking center stage. See omnystudio.com/listener for privacy information.

Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: agentic AI. Is it truly new? How does agentic AI differ from simply using a tool? And how will it alter the future of marketing? Tune in to find out. 

UTIs: the ultimate party crasher in the world of sex and relationships. But what's the real deal behind these pesky infections? Join us on this episode of Shameless Sex as we dive into the wild world of urinary tract infections with Megan Henken, Co-Founder and Chief Marketing Officer of MyUTI. With over two decades of experience in diagnostics and biotech, Megan's on a mission to transform women's health through innovation, education, and empathy. Here's what you'll learn from this episode: • The lowdown on UTIs: what they are, how they're caused, and why they're not just a vulva-owner problem • UTI myths busted: separating fact from fiction and tackling the shame and stigma surrounding vaginal health • How to ID UTI symptoms and what might feel like a UTI but isn't (psst... it's not just about the burning sensation) • The scoop on Micro Plasma, BV, and other mysterious conditions that might feel like a UTI • Home remedies to keep UTIs at bay and promote vaginal wellness • How hormones and aging affect UTI risk - and what you can do about it Megan shares her personal journey of struggling with recurrent UTIs and how it sparked her passion for improving care for women. As a healthcare marketing executive and entrepreneur, she's led the commercial launch of over 20 products, generating $93M+ in revenue. Tune in to learn more about MyUTI, a game-changing digital health platform offering advanced at-home testing and personalized guidance for UTIs, STIs, and BV. And as a special treat, use the code SHAMELESS10 at checkout on http://Myuti.com for 10% off And to learn even more go to: Instagram: @_myuti_ YouTube: https://www.youtube.com/@myuti Ready to kick UTIs to the curb and take control of your vaginal health? Listen to this episode and join the conversation. ⁠Join us for our next Shameless Sex retreat in the Coachella Valley, CA September 11th-14th: ⁠⁠⁠⁠⁠⁠⁠https://tinyurl.com/49b9fx8b⁠⁠⁠⁠⁠⁠⁠ Get premium access to our behind the scenes episodes here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shamelesssex.supportingcast.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Do you love us? Do you REALLY love us? Then order ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ now! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shamelesssex.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to snag your copy Support Shameless Sex by sending us gifts via our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Wish List⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Other links: Get 10% off + free shipping with code SHAMELESS on Uberlube AKA our favorite lubricant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://uberlube.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 10% off while learning the art of pleasure at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://OMGyes.com/shameless⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get 15% off all of your sex toys with code SHAMELESSSEX at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://purepleasureshop.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organizing data infrastructure including product databases and visual identity systems, and implementing Studio AI for automated marketing toolkit generation that delivers faster and cheaper content production.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this sponsored episode of Power House, Diego chats with Elizabeth Emmons, the Chief Marketing Officer of Radian, to give a behind-the-scenes look into Radian's vision for affordable and sustainable homeownership.  Elizabeth tackles the challenges and misconceptions around the home-buying process and explains how Radian's wide range of products, from mortgage insurance to real estate services, all work together to support home buyers. Here's what you'll learn: Why private mortgage insurance is a game-changer for first-time buyers How Radian's diverse offerings support a holistic approach to homeownership The role of trust and collaboration in building lasting customer relationships Why breaking down homeownership barriers is more urgent than ever Radian's vision for the future is all about creating possibilities for a place to call home Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Radian Elizabeth Emmons | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://wastenoday.pro/FBgroup Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company's vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems. In this episode, we talked about lead cost, sales mindset, customer follow-up, customer empathy, marketing vs sales alignment...

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—not clarity—drives AI strategy. This conversation dives deep into the dangers of AI copycat culture, the hype cycle gripping higher ed, and the critical importance of grounding decisions in institutional values. Tune in to learn why now is the time for thoughtful, strategic adoption—not reactive moves.Related Articles:In the Room Where It Happens: Generative AI Policy Creation in Higher EducationMarketing and Enrollment Management AI Readiness Report 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

The most valuable companies in the world are staying private longer than ever — and that means most of the growth is happening before the IPO. How can individual investors get a piece of the action?In this episode of The Agent of Wealth Podcast, host Marc Bautis is joined by Mike Ivancie, Chief Marketing Officer at UpMarket, a platform that gives accredited investors access to exclusive private market opportunities — including shares of AI giants like OpenAI and Anthropic.In this episode, you will learn:Why private companies are delaying IPOs and what that means for investors.How UpMarket sources, evaluates, and prices hard-to-access investments.The trade-offs of liquidity, transparency, and valuation in private markets.Emerging sectors beyond AI — including automation and defense tech — that could shape the future.And more!Tune in to discover how alternative investments can fit into a diversified, forward-looking portfolio.Resources: Episode Transcript & Blog | upmarket.co | Free Pre-IPO Investment Checklist: A Practical Guide to Venture Secondaries | Bautis Financial: 8 Hillside Ave, Suite LL1 Montclair, New Jersey 07042 (862) 205-5000 | Schedule an Introductory Call

Adam Larkin: Taking the Sober Risk | The Hopeaholics PodcastIn this inspiring episode of The Hopeaholics Podcast, hosts Natalie and Chad welcome back Adam Larkin, a recovering addict turned entrepreneur, who shares his transformative journey from a 17-year struggle with opioid and benzodiazepine addiction to building a thriving life of sobriety and purpose. Adam details his pivotal "God thing" moment in Kentucky, where he discarded drugs and committed to recovery, leading to detox, sober living, and learning construction in Indiana. He discusses the success of his clothing brand, GITT Apparel, now in 41 states and three continents, inspired by the motivational phrase "Get in the Truck." Adam also highlights his sobriety date of May 7, 2019, his fiancée's new women's treatment center in Harlan, Kentucky, and his upcoming projects, including a podcast and autobiography titled To Hell and Back: From Addiction to Acceleration. Through candid reflections on his traumatic past, including a fatal car accident at 19, and his current roles as Chief Marketing Officer for New Hope Counseling and Recovery and a social media consultant, Adam's story underscores resilience, the power of positive influences, and the importance of giving back, culminating in his plans for the fourth annual GITT Recovery Celebration, where he'll give away a car to someone in early recovery.Check out GITT Apparel:https://www.gittlive.com/#thehopeaholics  #redemption #recovery #AlcoholAddiction #AddictionRecovery #wedorecover #SobrietyJourney #MyStory #Hope #wedorecover #treatmentcenter #natalieevamarieJoin our patreon to get access to an EXTRA EPISODE every week of ‘Off the Record', exclusive content, a thriving recovery community, and opportunities to be featured on the podcast. https://patreon.com/TheHopeaholics Go to www.Wolfpak.com today and support our sponsors. Don't forget to use code: HOPEAHOLICSPODCAST for 10% off!Follow the Hopeaholics on our Socials:https://www.instagram.com/thehopeaholics https://linktr.ee/thehopeaholicsBuy Merch: https://thehopeaholics.myshopify.comVisit our Treatment Centers: https://www.hopebythesea.comIf you or a loved one needs help, please call or text 949-615-8588. We have the resources to treat mental health and addiction. Sponsored by the Infiniti Group LLC:https://www.infinitigroupllc.com Timestamps:00:02:49 - The Origin of "Get in the Truck" and Entrepreneurial Shift00:04:06 - Rock Bottom and Decision to Get Sober00:04:30 - Detox and Early Recovery Challenges00:06:27 - Sober Living and Life Rebuild00:07:35 - Sobriety Date and Family Background00:08:08 - Traumatic Car Accident and Addiction Trigger00:13:16 - Maintaining Sobriety Through Positive Activities00:18:03 - Meeting His Fiancée and Her Influence00:45:41 - Future Plans: Podcast and Autobiography00:46:46 - Advocating for Himself and Expunging Record00:58:06 - Fourth Annual GITT Recovery Celebration

In a world full of polished content, authenticity is what truly cuts through.That's the secret behind Armchair Expert, the wildly popular podcast from Dax Shepard that mixes candid conversation with crowd-sourced chaos. In this episode, we unpack the marketing insights behind it with special guest Derek Weeks, Chief Marketing Officer at Katalon.Together, we explore what B2B marketers can learn from building real connections, inviting community participation, and letting go of perfection to create content people genuinely trust and engage with.About our guest, Derek WeeksDerek Weeks is the Chief Marketing Officer at Katalon. He is a driven, results-oriented CMO with a proven ability to achieve multiple successful exits, build and execute bold go-to-market strategies for each stage of business growth, and demonstrate solid returns on marketing investments. Accomplished at building high-performing teams, driving quality marketing-sourced pipeline, developing massive communities, and collaborating with sales teams to meet business targets.What B2B Companies Can Learn From the Armchair Expert Podcast:Vulnerability builds trust and attention. Derek Weeks emphasizes that Armchair Expert's standout quality is its authentic vulnerability, which creates a powerful emotional connection with listeners. He explains, “It's really about being human… It builds an emotional connection with your brand.” Derek draws a parallel to B2B marketing, highlighting that it's crucial to showcase real people behind the brand to forge trust.Mix long-form and short-form content strategically. Armchair Expert masterfully balances 90-minute conversations with short, snackable segments like Armchair Anonymous. Derek believes this dual-format approach is essential for B2B marketing: “That kind of mix of long and short is something that you have to play into as a marketer and realize your audience expects different things at different times.” He stresses that marketers must go deep when it matters, but also repurpose content aggressively to cater to varied audience behaviors, especially across platforms like TikTok.Empower community-generated content. Derek praises Armchair Expert for its use of community-driven content through Armchair Anonymous, where listeners share personal stories weekly. He says, “They really don't have to spend time creating content at all… believe in your community and the value that they create.” B2B marketers should harness their user-generated content to scale content creation far beyond the limits of a marketing budget.Quotes“ You have to think about what draws people to the next.  What did you do in that moment that got people to say, ‘This is worth following or paying attention to or coming back again?'  Figure out what's going to make people come back, not what makes people appear the first time.  The first time is kind of an easy win. The second time, or third time, or 10th time is the hard part.”Time Stamps[00:55]  Meet Derek Weeks, CMO at Katalon[01:23]  Why Armchair Expert?[03:01] Vulnerability and Trust in B2B[08:58]  Don't Build Campaigns, Build Conversations[13:37] The Long-Form to Short-Form Pipeline[19:05] Unfair Mindshare[21:47] What Armchair Expert Gets Right[24:01] Practical Ways to Bring Personality into B2B[27:38] Final Thoughts & TakeawaysLinksConnect with Derek on LinkedInLearn more about KatalonAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants, support hospitality businesses, and enhance customer engagement in an evolving dining landscape. Hosted on Acast. See acast.com/privacy for more information.

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn, and iterate quickly in response to market feedback and emerging trends. Today, we're going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I'd like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics. About Meika Hollender Meika Hollender is the Chief Marketing Officer of Nara Organics, a pioneering brand redefining infant nutrition with its first-of-its-kind USDA-certified organic whole milk formula. Before joining Nara, Meika served as Vice President of Brand and Corporate Communications at Grove Collaborative, a leading sustainable consumer products company and the first plastic-neutral retailer in the world. At Grove, she led the development and execution of communications strategy across brand, sustainability, and innovation, driving awareness through powerful storytelling and purpose-driven campaigns. Grove, a certified B Corp, is on a mission to move Beyond Plastic and be 100% plastic-free by 2025. Meika first made her mark as the Co-Founder and CEO of Sustain, the pioneering brand of natural sexual wellness products for women. After growing Sustain into a category leader, the company was acquired by Grove in 2019. Meika stayed on as President of Sustain while stepping into a broader role at Grove, where she brought her passion for product innovation, social impact, and women's health to a wider CPG platform.She holds an MBA from NYU's Stern School of Business and is the author of Get on Top, published by Simon & Schuster in 2018. Meika also serves on the board of Net Impact and the Young Visionaries Committee for Planned Parenthood of New York City. Meika Hollender on LinkedIn: https://www.linkedin.com/in/meika-hollender-b574b519/ Resources Nara Organics: https://nara.com/ https://nara.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jamie Gersch, the Chief Marketing Officer of Rothy's, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn

The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

What happens when a Marvel superhero and an indie filmmaker ditch the script and attempt to build the next great beverage brand? In this episode, actor Wyatt Russell – best known for his role as U.S. Agent in the Marvel film “Thunderbolts” – and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that's making waves far beyond the red carpet. What began as a lighthearted idea in a hot tub quickly evolved into a deep dive into flavor formulation, production logistics, and the steep learning curve of the beverage alcohol world. Wyatt and Richard share the unfiltered realities of entrepreneurship and how they've stayed focused on creating a premium product that resonates with today's drinkers. Show notes: 0:25: Interview: Wyatt Russell & Richard Peete, Co-Founders, Lake Hour – Wyatt reveals he's currently in London filming an upcoming Marvel movie, while Richard is preparing for a short-term move to Vancouver. The co-founders reflect on how Lake Hour began as a side project and quickly evolved into a full-time venture, one that proved far more challenging than they initially expected. Despite their Hollywood backgrounds, Wyatt and Richard emphasize that Lake Hour is not a celebrity-driven brand. Instead, they are deeply involved in every aspect of the business, from product development to marketing. Wyatt, notably, chooses not to maintain a personal public Instagram account, but remains active behind the scenes, supporting the brand's social media efforts. They attribute Lake Hour's steady growth to strong execution, a commitment to quality, and a focus on unique flavor profiles like Rosemary Yuzu and Earl Grey Vodka Iced Tea. As the company looks ahead to a Series A raise, it's preparing to scale intentionally and bring on a Chief Marketing Officer to support the next phase of growth. Brands in this episode: Lake Hour, Lake Hour, BuzzBallz, Betty Booze, Twisted Tea, High Noon, White Claw, BeatBox, Archer Roose, Bell's Brewery, Surfside

Turning into your parents might be your worst fear, or your biggest marketing opportunity.That's the brilliance of Progressive's Dr. Rick campaign. It's hilarious, deeply relatable, and sneakily strategic. In this episode, we explore the marketing lessons behind it with special guest Keri McGhee, Chief Marketing Officer at Attentive.Together, we explore what B2B marketers can learn from character-driven storytelling, embracing creative risk, and using humor and relatability to create campaigns that people actually want to talk about.About our guest, Keri McGheeKeri McGhee is the CMO at Attentive, the AI marketing platform for leading brands. She leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative. Keri's past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team of 60+ people, responsible for strengthening partner loyalty and experience for 60,000+ real estate partners. She got her start in tech at Expedia, leading both consumer and corporate travel marketing teams.What B2B Companies Can Learn From Progressive's Dr. Rick Campaign:Take creative risks. Keri's central message is clear: great brand moments come from taking chances. “We take ourselves way too seriously in B2B.  So I think my advice is to step outside of the comfort zone of what the CFO, and the COO, and the CEO say yes to. And do the work to get the customer validation to pitch in some new idea..” B2B marketers often play it safe, focusing on product features, ROI charts, or thought leadership. But real differentiation happens when you create something unexpected, emotional, or funny. The Dr. Rick campaign could've flopped. Instead, it became a cultural reference point.Make your audience feel seen. The best ads are mirrors, not megaphones. Progressive tapped into a deep, relatable insecurity, “Am I becoming my parents?” Keri shares, “It's incredibly memorable, which I think is the most important thing in marketing right now.” For B2B, this could mean identifying moments of self-doubt, imposter syndrome, or job-related stress and playfully reflecting those back to the buyer.Build a fictional persona. A single viral hit is fleeting. A character-driven series builds long-term brand equity. Dr. Rick works because he's a consistent, evolving character. He became a franchise. Most B2B brands invest in one-off videos or campaigns. But serialization keeps audiences coming back, like a show you binge-watch. Keri states, “  I can't think of any B2B that actually has been able to do that…Most of the true B2B play companies are not investing in brand in that way.”Quotes“What we find with B2B buyers is they make decisions as people, not as the companies for which they're spending money for. We undervalue that a lot in B2B marketing…And the reality is, the things that are impossible to measure are where we are starting to place bigger bets because it's the only way to drive differentiation.”Time Stamps[00:55] Meet Keri McGhee, Chief Marketing Officer at Katalon[01:06] Why Dr. Rick?[02:45] The Psychology of Being Seen[04:02] Who Is Dr. Rick?[11:26] Branding in a Commoditized Industry[13:59] Flow vs. Dr. Rick: A Franchise Strategy[15:26] Why B2B Doesn't Do This[22:14] Parents vs. Homeowners[26:35] Keri's Top B2B Takeaway[28:30] Creating Content Around Insecurity[31:20] Why Brands Don't Take Risks[40:56] Final Thoughts & TakeawaysLinksConnect with Keri on LinkedInLearn more about AttentiveAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Only 40% of Fortune 500 marketing leaders actually hold the title Chief Marketing Officer. But average CMO tenure is now 4.3 years, up from last year. So is the CMO role really disappearing? New research from Spencer Stuart challenges the "CMO decline" narrative everyone loves to share. This week, Elena and Angela explore why this story gained traction, what effective marketing leadership looks like today, and how first-time CMOs can stay relevant. Plus, they share which brands they'd love to lead for one year. Topics covered: [01:00] Spencer Stuart's 2025 Fortune 500 CMO research findings[07:00] Only 40% of marketing leaders use the CMO title[10:00] Should CMOs handle roles beyond traditional marketing?[12:00] What effective marketing leadership looks like today[17:00] Biggest challenge facing first-time CMOs[22:00] How companies should treat the CMO role differently  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Spencer Stuart Report: https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2025-the-evolution-of-marketing-leadership Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Your host, Catherine Cantey, talks with Chief Marketing Officer of Profitibull, Eric Stopper.In this episode, we dive into innovative strategies for converting LinkedIn event attendees into meaningful connections using voicemail drops and automated follow-ups. Hear about real-world metrics, effective outreach tactics, and how AI-powered tools are transforming sales conversations for small businesses and entrepreneurs. Plus, a fascinating look at blending marketing automation with personal stories of growth and resilience.We talk about:-AI-Functional Medicine-MeditationTo learn more about Eric's work, visit Profitibull.Com.If you'd like to be a guest on The Business Vitality® podcast, click HERE.For more information, visit CatherineCantey.com.

Recorded north of the border, this episode with my pal Charlie Hart covers the ins and outs of throwing a party, upping your ancient philosophy game in 2025, and why, if you're starting a company, you should never try to build a cult, instead just be the Kool-Aid. At age 24, he became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday. After traveling the world, Hart founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit. Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies. Charlie doesn't have Instagram, but you can reach him at his email: thisischarliehart@gmail.com or follow him on LinkedIn. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. I read them all. You can watch this podcast on my YouTube channel and join my newsletter on Substack. It's glorious. Get full access to Kyle Thiermann at thiermann.substack.com/subscribe

When AI feels like old news, the most remarkable storytellers don't just talk about it, they show you something you've never seen before.That's exactly what happens in Shell Game, the mind-bending podcast where journalist Evan Ratliff clones his voice and lets it interact with the world without anyone knowing it's not really him. In this episode, we explore the marketing lessons behind it with special guest Kelly Starman, Chief Marketing Officer at MasterControl.Together, we explore what B2B marketers can learn from leading with curiosity, making space for creative risk, and crafting weird, emotional stories that people can't help but talk about.About our guest, Kelly StarmanKelly Starman is a results-focused marketing executive with two decades of driving growth and leading high-performing teams. She has a strong track record in leading large-scale organizational change. Expertise in developing and implementing global go-to-market strategies in the healthcare and technology sectors, including positioning, branding & advertising, digital marketing, demand gen, and marketing automation. What B2B Companies Can Learn From Shell Game:Embrace the weird. Evan Ratliff's podcast stands out because it dares to be different. In B2B, weird isn't a liability—it's an asset. “So much of B2B marketing is just boring,” Kelly says. “I love the idea of being weird… tapping into that and being memorable makes for great marketing.” If your content doesn't break the pattern, it won't break through.Lead with curiosity. Shell Game works because it starts with a single, captivating question: what happens when you clone your own voice and let it speak for you? For Kelly, that spirit of experimentation is essential in modern marketing. “I have not had more fun in my career than I've had in the past six months,” she says. “It has been incredible to really step back and think about what is possible with all this new technology.” Curiosity isn't just a mindset, it's a strategy for discovering what's next before your competitors do.Curate, don't just create. In a world of AI overload, audiences don't want more content, they want better content. That's where curation comes in. “I think there's just so much out there that I find myself really turning to like individuals that I trust,” Kelly says. As marketers, “How do you add value for your customers… where do you go for that curated content to stay as current as you can?” Being a trusted curator builds loyalty in a noisy market.Quote“So much of B2B marketing is just boring... I love the idea of being weird. I usually say like, I want this to be really bold. I want this to be really breakthrough and attention-grabbing."Time Stamps[0:55] Meet Kelly Starman, Chief Marketing Officer at MasterControl[01:07] Why Shell Game?[02:53] The Role of CMO at MasterControl[04:33] What is Shell Game?[12:39] Breaking Down the Content in Shell Game[24:57] B2B Marketing Lessons from Shell Game[28:20] Super Accelerated Learning Techniques[41:28] Mastercontrol's Marketing Strategy[44:38] Measuring ROI Strategically[47:56] Final Thoughts and TakeawaysLinksConnect with Kelly on LinkedInLearn more about MasterControlAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearl Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative platforms like “Clive”—all while balancing modern marketing tools such as AI. Hosted on Acast. See acast.com/privacy for more information.

Stop working on cases you'll never get paid on. The Lawyer Stories Podcast Episode 233 welcomes back Joe Frick, Air Force veteran, Idaho native, and Owner and Chief Marketing Officer of Idaho Divorce Law. Joe first appeared on Episode 122 nearly two years ago, and he returns to share valuable insights on growing a successful family law practice. In this episode, we discuss the unique challenges of intake in family law, and Joe introduces his powerful C.A.S.E.² Framework — designed to help attorneys systematically attract only the clients they want to work with. Joe shares why attorneys need to stop spending time on cases that won't pay and instead run their firms like businesses: systematically, predictably, and profitably. His firm has grown 40% in five years, and his new book offers the blueprint for attorneys who are ready to take control of their time, intake process, and client relationships. Tune in now to learn how to transform your law firm from reactive to intentional and profitable.

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativity. Aimee Egan, Chief Enterprise Officer of Shutterstock, brings the perspective of driving growth and transformation in one of the world's most influential content companies. Sophie Bambuck, Chief Marketing Officer of Audemars Piguet, offers a fresh take on building a luxury brand with deep heritage while shaping its future. And Durana Elmi, Founder and COO of Cymbiotika, shares her entrepreneurial journey of building a wellness brand from the ground up, fueled by grit and innovation.Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, listen in a Jim explores how life stages influence leadership style, and what it takes to keep pushing boundaries no matter where you are in your journey.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Consumerism is impacting all health systems but does this mean the same thing in the same way to academic medical centers, urban hospitals, and rural health systems? Reed Smith and Chris Boyer unpack the growing tension between what patients want and what different types of health systems are built to deliver. From broadband gaps in rural markets to brand-driven loyalty in AMCs, they explore whether “digital transformation” really means the same thing in each context—and what happens when strategy drifts from mission. Later, Chris sits down with Andy Chang, Chief Marketing Officer at UChicago Medicine, who shares how his team is driving consumer-centered digital strategy within the complexity of an academic medical center. It's a candid look at how one system is adapting to a consumer world, without losing sight of what makes it unique. Mentions from the Show: 2025 US health care outlook - Deloitte 2025 Trends in Hospitals and Health Systems Exploring Disparities in Urban and Rural Healthcare Markets: A Closer Look at PRC's National Consumer Study Data Andy Chang on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Isabelle Guis understands the need for marketing to speak technology's language. With an engineering background, Guis sees her strength as Temenos' Chief Marketing Officer in bridging the communication gap between technology innovation and the value it brings to customers. In a conversation at the Temenos Regional Forum Americas 2025 held May 28-30 in Miami, Guis explained that Temenos values customer centricity above all else. “There is this reliability, this expertise that's needed to make sure you deliver,” she said. “And you innovate without compromising what you already have.” Guis also discussed how banks are investing in technology to stay competitive amid economic uncertainty, and why legacy systems can hinder that progress. She outlined paths that banks can take to modernize their core infrastructure, offering alternatives like the choice between cloud or on-premise solutions — or even module-specific upgrades. Guis also shared how Temenos' new motto “Leading Banking Forward” captures the company's vision for collective progress in the banking industry. Today's podcast episode explores Temenos' customer-centered perspective, the need for digital transformation in banking through modern infrastructure, and the company's strategic vision of how it can emulate industry-wide progress and leadership.

n this episode, Kathryn talks with Lindsay Hanson, Chief Marketing Officer at John Hancock and Global Head of Behavioral Insurance at Manulife. They discuss how data can dispel business-damaging myths about the customer and the ways that John Hancock is better able to understand their customers through their data. Lindsay also dives into their use of data and behavioral science to engage customers and impact their health for the better. Guest Quote:“ We went ahead on this myth busting, myth busting trail. One, was that this was really going to be, our program was gonna be impacted by age. Older people may not want to engage over certain age groups. They're not digital, they're not gonna go onto your mobile app. And we said, okay, let's actually test that. And so we put our customers into different cohorts and we said, okay, let's separate them by decades. Every 10 years, let's take a look at it. And one of our highest engaged populations is between 70 and 80 of actually getting into our app. Four times a day, they're in our mobile app. And if I think of, as a consumer, how many apps am I going to four times a day? You don't think of life insurance or insurance in general.”Episode Breakdown: [02:06] Alchemy UnveiledBusting myths with data: Stories that are told about groups of consumers or different demographics may be false. Look to the data to determine how to best serve your customers, you may be surprised by what you learn. [16:57] From Nuggets to Campaign GoldCustomer stories as a catalyst for change: Strong stories campaigns will have a balance between head and heart, and for John Hancock, they also empower the consumer to take control of their health. [29:54] Gold Rush!Data and marketing is limitless: The opportunity is limitless. There are so many ways to leverage data in marketing, and the challenge is pulling the data together in a way that reaches your goals. Links & Resources:Connect with KathrynConnect with LindsayLearn more about DeluxeLearn more about John HancockMarketer's Alchemy Website: https://www.deluxe.com/resources/marketers-alchemy/

Given that digital technology and data go hand in hand, there hasn't been much precision in measuring how banks rise to the challenge of becoming tech-savvy leaders. Allison Cerra, Chief Marketing Officer at Alkami, shares the results of her company's 2025 Digital Maturity Model + Report, which breaks financial institutions into four distinct cohorts—each reflecting an increased level of digitally maturity. Cerra also discusses Alkali's latest Generational Trends Report.

In this episode of Retail Recorded, Ethan Chernofsky, Chief Marketing Officer at Placer.ai, joins Colliers to discuss how location analytics is transforming retail strategy. Ethan shares how tracking foot traffic reveals not just where people shop, but why — offering critical insights into consumer behavior, store performance, and site selection. The conversation covers trends like the rise of medtail, the blending of online and offline retail, and why successful brands today have a clear “reason for being.” Ethan also explains how top-performing centers are rethinking tenant mix and how tech adoption has become more strategic post-COVID.

In this episode, join host Adam Stoker and guest Danielle Hollander, Chief Marketing Officer at Visit Orlando, as they explore the importance of strategic planning for destinations of all sizes. Danielle shares how her agency background prepared her for her role as CMO and how Visit Orlando used the challenges of a leadership change during COVID-19 to reset and develop a new strategic plan. She explains why the strategic planning process is just as important as the final document and offers advice on how to conduct it effectively, even with a limited budget. This episode is a must-listen for any destination leader looking to align their team, serve stakeholders, and ensure their organization's long-term success. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

This episode features an interview with Andrew Thomas, VP of Marketing at Archer Meat Snacks, a company that makes jerky, sticks and sausages, from real ingredients. Andrew has over 15 years of experience in the CPG food and beverage industry, with brands like Chicken of the Sea, Wilde Chips, and PepsiCo. He discusses Archer's recent rebrand, their go-to-market strategies, and the importance of social and influencer marketing. Key Takeaways:Awareness and creating memory structures for customers helps build a moat around your brand. Don't underestimate the power of a strong PR flywheel. Once it gets going, it has an outsized impact. Long-term partnerships are the way to go with influencers. Fewer, bigger, better is a more strategic and authentic approach. Quote:   We're the fourth largest meat snack brand in the nation. Our awareness is not the fourth largest. It's lagging quite a bit behind. And so what I'm trying to do is really build that mental availability, build a big ownable, distinctive brand that creates those memory structures in our consumer's mind so that when they go to the store, when they go to Costco, they go to Sam's, they go to Target, they go to Walmart, they recognize and see us because we have a pretty successful business today, but people are buying the grass fed beef mini sticks. They haven't necessarily been buying the Country Archer or the Archer grass fed beef mini sticks. And we want to create a moat around our brand. We want to generate a lot of that stickiness. Episode Timestamps: *(05:46) The Trust Tree: Being scrappy with social and influencer*(23:09) The Playbook: Leading a strategic rebrand*(45:43) Quick Hits: Andrew's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Andrew on LinkedInLearn more about Archer Meat SnacksLearn more about Caspian Studios

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she might break into the industry on the creative side. Instead, she started her career in tech, working in e-commerce during the dot-com boom. She eventually went back to school to study business in hopes of merging her love for fashion with her tech experience. She joined Target's MBA merchandising program before scoring a full-time job on the company's marketing team. It was there where she dipped her toes into retail, overseeing Target's designer collaborations before taking an interest in the resale market. Samina followed her curiosity to eBay, where she launched the platform's new fashion vertical team, before she ended up at Vestiaire Collective. She helped launch the Paris-based brand in the U.S. market before going on to serve as the U.S. president and global chief marketing officer at Threads, a social-first styling service. She then realized her time at Vestiaire Collective wasn't over and decided to return—this time as North American CEO and CMO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we have another episode in our series of podcasts sponsored by BodyBio. Jessica Kane, the Chief Marketing Officer and co-owner of BodyBio, joins me for this episode. BodyBio is a third-generation family-owned company dedicated to advancing cellular health through science-backed supplements. Jessica is passionate about innovating and educating on products that support optimal health. BodyBio has played a significant role in my health and healing journey as well as in the lives of many of my patients, clients, and family members. I love their products, so I was delighted when they reached out to me for a conversation. In our discussion, Jessica shares BodyBio's mission to advance foundational health, and we discuss the impact of phospholipids on cellular function and the difference between health span and lifespan. We explore the role bioactive lipids and essential fatty acids play, highlighting the distinctions between omega-3s and omega-6s and their benefits. We cover specific testing that could help when navigating ways to support the body, the role of TUDCA in supporting liver and mitochondrial health, and emerging research on its potential for brain health. We also dive into the value of butyrate for gut health, upcoming innovations and products for healthy aging, and pilot studies on perimenopausal women.    This discussion with Jessica Kane is rich, insightful, and well worth listening to more than once. IN THIS EPISODE, YOU WILL LEARN: Jessica discusses BodyBio's mission and how she and her husband continue doing the significant work her grandfather did Why are phospholipids essential for cellular health?  The importance of consuming healthy fats from whole foods and supplements The connection between cellular health and longevity, and some common contributors to problematic cellular health The difference between polyunsaturated fats (bioactive lipids) and saturated fats How to increase your essential fatty acid intake with whole foods How BodyBio Balance Oil provides a perfect balance of Omega-3s and Omega-6s, and the benefits of BodyBio TUDCA for supporting liver health and detoxification in middle age and beyond The best way to test for essential fatty acids How butyrate supports the gut lining integrity Jessica discusses her upcoming pilot study.  Bio: Jess Kane is the Chief Marketing Officer and co-owner of BodyBio, a third-generation, family-owned company dedicated to advancing cellular health through science-backed supplements. With a passion for wellness and a commitment to transparency, Jess leads BodyBio's mission to innovate and educate on products that support optimal health. She brings a blend of strategic insight and a deep understanding of nutritional science to her role, ensuring BodyBio remains a trusted brand for practitioners and consumers alike. Jess's leadership has helped BodyBio evolve as a pioneer in anti-toxin support and mitochondrial health, trusted by over 35,000 healthcare professionals worldwide. Connect with Cynthia Thurlow   Follow on X Instagram LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Connect with Jessica Kane  BodyBio BodyBio Blog

On The Steve Gruber Show, Scott Coburn, Chief Marketing Officer of Patriot Mobile, dives into how Patriot Mobile Connect keeps you connected no matter where you are. He shares exciting details about their partnership with UP Phone, their secure devices lineup, and the Jason Aldean tour veteran giveaway. Don't miss how Patriot Mobile is delivering freedom and connection for all Americans! Visit PatriotMobile.com/Gruber patriotmobile.com/gruber or call 972-PATRIOT

Mallory Willsea sits down with Mike Bell, Chief Marketing Officer at Everspring, to explore the disruptive impact of AI search tools on college discovery and decision-making. Drawing from Everspring's just-released 2025 AI Search Trends report, they unpack how platforms like ChatGPT and Perplexity are reshaping the higher education marketing funnel. With over 450,000 student interactions analyzed, the data reveals a major shift in student behavior—and a warning for marketers who aren't ready. If you're a higher ed CMO wondering where your institution stands in AI-generated search results, this episode is your wake-up call.Related Links: 2025 AI Search Trends Report by EverspringRegister for the Admission + AI Summit on August 21st - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

In Episode 88 of the Digital Velocity Podcast, Erik Martinez sits down with David LaCombe, Chief Marketing Officer at Imperatives Delivered, to unpack what truly effective marketing leadership looks like in today's fast-moving digital landscape. From his unique start as a paramedic to his rise as a go-to-market strategist, David shares insights that challenge conventional thinking around marketing strategy, technology, and team development. This episode dives deep into how purpose-driven businesses can align vision and execution, why marketing leaders must demonstrate causation (not just correlation), and how artificial intelligence can accelerate—not replace—critical thinking. David also offers a powerful reminder: “Be effective before you're efficient. Because scaling something broken just gives you more broken.” Whether you're a Direct-to-Consumer (DTC) brand leader, startup founder, or part of a marketing agency navigating client pressure and internal change, you'll learn: How to embed critical thinking and measurable impact into your marketing team The difference between experimenting with AI and operationalizing it with purpose Strategies to balance innovation with day-to-day execution—without losing focus Why clarity of vision, shared conviction, and constant communication are the keys to organizational transformation Packed with practical advice and deep reflection, this episode helps marketers and executives rethink what leadership means in an AI-enabled, outcomes-driven business world.

My guest this week is Eric Williamson, Chief Marketing Officer at CallMiner.Eric brings more than 20 years of experience across tech and consumer marketing, spanning both the agency and brand sides. At CallMiner, he leads all global marketing functions, working hand-in-hand with sales and channel teams to fuel growth and pipeline.Before stepping into his role at CallMiner, Eric served as VP of Brand and Digital Marketing at Acquia, where he led everything from creative to demand generation for the open DXP platform.His agency background includes senior leadership roles at MullenLowe and The Martin Agency, where he shaped digital strategy for powerhouse brands like Google, GEICO, Walmart, P&G, and Microsoft.From Pizza Hut to Intel, Acura to Royal Caribbean, he's been in the trenches of marketing innovation his entire career.

When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process. That's exactly what happens in Wicked, the smash-hit film adaptation that reimagines one of pop culture's most iconic villains. In this episode, we explore the marketing lessons behind it with special guest Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire.Together, we explore what B2B marketers can learn from reframing brand narratives, building fan-level community, and executing with bold, high-stakes detail that actually gets noticed.About our guest, Allison MacleodAllison Macleod currently serves as Chief Marketing Officer & Head of US Education at Flywire (Nasdaq: FLYW), a global payments enablement & software company. At Flywire, Allison leads global marketing and revenue operations, & US Education sales, relationship management & pre-sales. She played a key role in guiding Flywire to a successful IPO in May 2021.Allison brings nearly 20 years of experience with a background spanning marketing and revenue-focused roles. Prior to Flywire, she spent seven years at Rapid7 (Nasdaq: RPD), where she played a pivotal role in building and scaling demand generation, business development, and analytics. Before that, she held various digital and field-based positions at Forrester, including launching the marketing function in EMEA.Outside of work, Allison sits on the Board of Trustees of the Massachusetts Technology Leadership Council and serves as a strategic advisor to early-stage companies through F-Prime & Underscore VC.What B2B Companies Can Learn From Wicked:Reframe what they think they know. Wicked works because it flips a legacy story on its head. The same power lies in brand repositioning. “How do you really reframe what people think they know about you and your brand,” Allison says. Whether it's entering new markets or expanding product lines, your biggest unlock might come from telling your old story in a completely new way.Community is your flywheel. Wicked isn't just a show, it's a movement. Audiences don't just watch it, they live it. That level of advocacy isn't accidental. “How do you really cultivate that community, whether that's your clients, the advocacy, and make people… feel that deep passion for what you do,” Allison asks. In B2B, fandom might look like retention, referrals, or customer-led storytelling, but it starts with emotional connection.Be bold and unforgettable. Every production choice in Wicked is a masterclass in attention to detail. From the live vocals to the stunts, they took creative risks that resonated. “How do you be bold and unforgettable,” Allison says. The safest move in saturated categories? Standing out.Quote“I think that's sort of the lesson and the beauty in this, taking something that everyone already thought they knew, and they thought they knew the story… and completely reframing it. And I think that's where you just think of us as businesses, us as consumers… there's so much clutter. So the brands that stick out and do things differently, and even if it is trying the same channel but in a different way, there's so much power in that."Time Stamps[0:55] Meet Allison MacLeod, Chief Marketing Officer & GM of US Education at Flywire[01:05] Why Wicked?[02:29] The Role of CMO at Flywire[04:00] Breaking Down of Wicked[09:22] B2B Marketing Takeaways from Wicked[21:54] The Appeal of Villains and Taking Risks[23:37] The Power of Visual Design in Branding[24:54] Marketing Strategies for Global Brands[29:26] Flywire's Unique Differentiation Approach[40:03] Final Thoughts and TakeawaysLinksConnect with Allison on LinkedInLearn more about FlywireAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Jim's guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay's, Cheetos, Mountain Dew, and Tostitos, to name just a few.This marks Jonnie's third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland's most beloved brands: Guinness.Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands. ---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world's most enduring luxury brands and will celebrate its 100th anniversary next year.Melody's career in marketing had an inauspicious start. She graduated from Georgia Tech with both a BS and an MS in international affairs, took a $12/hour internship at a PR firm, and never looked back. After six years in PR, Melody made the jump to the client side with a six-year stint at Cadillac. She then held senior roles at Shiseido and MillerKnoll before joining Mercedes-Benz in the summer of 2023.Recorded during the Cannes Festival of Creativity, this episode features a conversation about modernizing legacy brands and building your creative chops.---This week's episode is brought to you by Deloitte and StrawberryFrog. Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.Today we're going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I'd like to welcome Brit Starr, CMO of CreatorIQ. About Brit Starr Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia. Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/ Resources CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company