Podcasts about chief marketing officers

For years, child care marketing followed a pretty familiar formula: build a beautiful website, drive traffic, collect reviews, book tours, and convert families once they walk through the door. But in 2026, that path just is not as neat or predictable as it used to be. Families are researching differently, AI is changing how information gets found, and many parents are making decisions long before they ever visit a school in person.   In this episode, Jennifer sits down with Parissa Snider, Chief Marketing Officer at WatchMeGrow, for a conversation that goes far beyond ads and websites. Together, they talk about trust, transparency, parent psychology, and what the full family experience now says about your brand, from the first search to the tour to the follow-up after. This episode is a fresh look at what enrollment and marketing really mean now, and why the schools that build trust most clearly are the ones families are more likely to choose.   Key Takeaways: [5:45] Marketing now lives inside the full family experience, not just in ads or website clicks. [6:10] Parents are increasingly getting answers from AI before they ever visit a school's website. [8:10] The old marketing funnel is no longer linear and has become a messy back-and-forth decision process. [8:33] Lower website traffic does not always mean lower interest if families are still converting further down the path. [10:08] Schools need website content that helps AI understand and surface real information about who they are. [12:10] FAQs matter more than ever when they answer the actual questions families are really asking. [13:01] Transparency around difficult topics is becoming a stronger trust-builder, not a liability. [15:05] In many cases, pricing transparency creates more confidence than withholding information. [19:02] The strongest websites speak to parents' fears and needs, not just the school's features. [21:11] Families want the curtain pulled back and are more likely to trust schools that show the real experience. [22:55] Trust and reassurance are deeply human needs, which is why communication matters so much in child care. [27:11] Follow-up should uncover hesitation and uncertainty, not just push for the enrollment decision. [31:24] The schools that win will be the ones that reduce uncertainty and build trust at every step. [34:41] Families stay more connected and loyal when they feel like participants instead of observers.   Quotes: "Lower traffic does not always mean lower interest." — Parissa Snider [8:33]   "Transparency equals customers." — Parissa Snider [13:24]   "I think that starting now, consumers are not going to reward only the businesses with the biggest ad budgets. They're going to reward the businesses that reduce uncertainty and make a huge and visible effort to build trust, the ones that have trust in mind in every step of the experience" — Parissa Snider [31:24]   "Participation equals ownership." — Parissa Snider [34:38]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray Jennifer Conner The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal WatchMeGrow's Free Guide to Marketing 2026 Parissa Snider

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about building the operational alignment, customer trust, and internal culture that allow companies to scale sustainably. So today we're going to dive right into these topics.    THIS EPISODE IS PERFECT FOR…marketing leaders and growth-focused executives helping teams stay aligned while navigating rapid change and ambitious growth goals.   TODAY'S MAIN MESSAGE…many companies believe growth comes from moving faster, launching more campaigns, or constantly evolving their message. Denise argues the opposite. Drawing from her experience helping scale Snowflake into one of the most successful technology companies in the world, Denise explains why some of the biggest growth opportunities come from creating clarity and not complexity. Denise and Tiffani discuss what happens when organizations grow faster than their processes, why customer advocacy is more powerful than any marketing campaign, and how leaders can balance innovation with consistency.    KEY TAKEAWAYS: Category creation succeeds when customers immediately understand the value. Consistency creates trust for customers, employees, and partners. Hypergrowth often exposes gaps in leadership, hiring, and alignment. Strong data foundations are essential for personalization and AI success.   WHAT I LOVE MOST…Denise's perspective that growth isn't always about doing more. It's often about creating more clarity. In a business environment that constantly encourages organizations to move faster, add more, and chase the next opportunity, her reminder that consistency builds trust feels especially important.    Running Time: 35:00   Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Denise Online: LinkedIn

Tatiana Chamorro is an award-winning brand architect, entrepreneur, and the Chief Marketing Officer of Shaken Beverage Co., the innovative parent company behind Toucan Cocktails. Originally from Nicaragua, Tatiana has built a stellar reputation for translating complex business visions into highly impactful, market-dominating visual identities. Prior to breaking into the beverage space, she co-founded and successfully scaled a premier digital and creative marketing agency. Her profound impact on the Texas business landscape earned her a spot on D Magazine's prestigious Dallas 500 list, honoring her as one of the region's most influential business leaders.

I had the honor of reconnecting with Chris Irvin today! (He was with me once before, on ⁠Episode 175⁠.) Chris is a nutrition researcher, writer, and educator specializing in low-carb dieting for metabolic health and human performance. He is the author of Keto Answers, The Carnivore Diet for Beginners, and Mommy, Do I Have to Eat This? He is also the Chief Marketing Officer at BioCoach, a company dedicated to taking down prediabetes and diabetes. Chris is an incredible resource on the value of keto and low-carb diets! His book, Keto Answers, is one of my favorite keto resources to recommend to clients! In this episode, Chris and I discuss the differences between micro- and macronutrients. We talk about the therapeutic uses of keto, low-carb, hormesis, and carnivore diets; the role of metabolic health; the value of protein; balancing longevity and sarcopenia; and the results of over-fasting, over-restricting, and creating too much stress on the body. We also dive into questions from listeners about the impact of low-carb and ketogenic diets on cholesterol panels and endurance, how to troubleshoot digestive distress, protein excess, and Chris's favorite gadgets and supplements.  I hope you enjoy listening to this podcast as much as I did recording it! Stay tuned for more! IN THIS EPISODE YOU WILL LEARN: The therapeutic benefits of keto, carnivore, low-carb diets, and fasting. The value of protein. How much protein should you eat? The importance of having muscle. The benefits of eating grass-fed red meat. The problem with over-restricting, over-exercising, and over-fasting. Changing things up occasionally and using reverse dieting for optimum health. Adding more protein to your diet will make you feel better, and you won't gain weight. How will a low-carb or keto diet impact your overall cholesterol? Chris explains how a low-carb or keto diet affects the performance of endurance athletes. Products you can use to optimize endurance performance. Chris explains why digestive distress could occur with keto and shares his recommendations for overcoming it.  The impact of a low-carb diet on thyroid function. Connect with Cynthia Thurlow Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line  Connect with Chris Irvin On his ⁠website⁠ On ⁠Facebook⁠, ⁠Instagram⁠, and Twitter:⁠ https://twitter.com/TheKetologist⁠  ⁠Thinking Health Newsletter⁠  ⁠The Keto Answers Podcast

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.  They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next.  In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite.  In this episode:  Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business  Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level  Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility  Plus:  How peer leadership starts with the issues a CMO is willing to surface  Why connecting dots across functions comes with the job  How strong CMOs bring customer context into business decisions  For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

We spoke with Carrah Kalat, Aetna's Chief Marketing Officer. Last year, Travelers donated $4 million to area charities, with $2.8 million from the Birdies program, matched by Webster Bank and Aetna, which offers a 15% match on donations. Over 220 charities are participating this year. Aetna's involvement reflects their commitment to community support, having been deeply rooted in Connecticut for over 173 years. The program allows donations to be matched, enhancing the impact of charitable contributions.

In this episode, Dr. Bobby Maybee sits down with marketing consultant, StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how chiropractors and other healthcare business owners can simplify their marketing and attract the right patients. Sean outlines a practical three-step framework — Build, Fill, Optimize — that helps business owners focus on the right priorities in the right order. Rather than chasing the latest marketing tactic, Sean argues that most clinics should first establish clear messaging, a conversion-focused website, strong local visibility, and systems for lead nurturing and tracking before investing heavily in advertising. Whether you're struggling with marketing overwhelm or simply looking for a clearer path forward, Sean offers a refreshingly practical approach to building a sustainable patient acquisition system. About Sean Garner Sean Garner is the Founder and CEO of Sean Garner Consulting, a StoryBrand Certified Guide, and a fractional Chief Marketing Officer who works with healthcare entrepreneurs and service-based businesses. His focus is helping organizations clarify their message, simplify their marketing, and create systems that generate measurable growth.

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz's new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand's future.Follow Suzy on Twitter: @AskSuzyBizFollow Todd Kaplan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailIn this episode of the WTR Small‑Cap Spotlight podcast, Rod Baltzer, CEO of Deep Isolation, joins Tim Gerdeman, Vice Chair, Co‑Founder, and Chief Marketing Officer of Water Tower Research, along with WTR Analyst Eric Goldstein.Deep Isolation is an innovative nuclear waste disposal technology company focused on protecting human health and the environment by addressing one of the most persistent challenges of the nuclear age. The company has pioneered a patented, directionally drilled deep‑borehole disposal system that places spent nuclear fuel and high‑level radioactive waste approximately one mile underground — twice the depth of a traditional mined repository, at roughly 70% lower cost, and achievable in months rather than decades.At the core of the platform is Deep Isolation's Universal Canister System, a single integrated solution for storage, transportation, and permanent disposal. By eliminating the need to repackage waste, the system helps avoid a potential $30 billion liability embedded in the current U.S. dry‑cask stockpile. With more than 100 patents; strategic partnerships with Halliburton, Amentum, Navarro, and Westinghouse; over $6 million in DOE and ARPA‑E grants; and no direct global competitor in the borehole disposal space, Deep Isolation sits at the nexus of the nuclear renaissance, the SMR buildout, and a $155 billion global waste backlog expected to nearly double by 2050.

Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly relevant customer experience?Agility requires not just adopting new channels and technologies, but fundamentally rethinking the role of content and data in a constantly shifting landscape. It's the ability to move from managing a static digital property to orchestrating a fluid, dynamic relationship with your audience.Today, we're going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today's complex ecosystem of AI-driven, composable platforms. We'll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined the relationship between brands and their customers.To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore, a company that is turning 25 this year and has managed to maintain its leadership in the space through many changes and a few curveballs. About Michelle Boockoff-Bajdek Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what's possible in modern marketing. Together, they're putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe. Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company's pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. Since then, she's become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company's first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she's also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk. Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ ---------- Resources ---------- Sitecore: sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

How to Build a Marketing Team That People Don't Want to Leave On this episode host Adam Turinas sits down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In higher education marketing, everyone says they want to stand out, until it's time to actually look different. In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with Aaron Edgell, Chief Marketing Officer at Alliant International University for an honest conversation about branding, institutional identity, and the difficult decisions required to create meaningful differentiation in higher education.This conversation dives into how Alliant approached transformation by focusing on mission clarity, operational sustainability, and authentic storytelling. Aaron also shares lessons from leading Alliant's rebrand, including why he initially resisted a rebrand, how research revealed a disconnect between the institution's identity and how it appeared publicly, and why storytelling became central to “surfacing the soul” of the university.What You'll Learn:Why higher ed institutions struggle to embrace differentiationHow to uncover what truly makes a college uniqueThe balance between innovation, legacy, and belongingHow storytelling can close the gap between identity and perceptionWhy making hard decisions is critical for long-term institutional sustainabilityThanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.comHigher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.

Morgan Garza, Chief Marketing Officer at Saged, a spiritual and wellness tech company, who helps ambitious founders and creatives build businesses that actually work without burnout or self abandonment.Through brand strategy, systems design, and human centred leadership, Morgan guides companies at the intersection of culture, growth, and behaviour, drawing from her experience scaling Saged to over one million downloads and seven figures in revenue.Now, Morgan's personal journey through grief and identity loss after her father's passing demonstrates how facing the shadow can lead to deeper clarity, alignment, and sustainable success.And while challenging hustle culture and the pressure to stay shiny all the time, she is helping leaders build businesses and lives that feel honest, grounded, and genuinely fulfilling.Here's where to find more:https://shadow.lovelightandblackholes.commorgangarza.comlovelightandblackholes.comsagedshop.comhttps://linkedin.com/in/morgangarzahttps://www.instagram.com/mogarzhttps://www.instagram.com/lovelightandblackholes________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Did you know that most of the most celebrated active ingredients in your skincare are actually derived from petrochemicals? In this week's eye-opening episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by Chris Valencius, Chief Marketing Officer at Evolved by Nature, to uncover the uncomfortable truth about fossil fuels in skincare and how deeply embedded they are in the beauty industry. Luckily, there are solutions. Tune in now to discover how biotechnology and upcycled silk proteins are opening up a new frontier of high-performance, sustainable ingredients designed to replace legacy ingredients and reshape the future of skincare. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Mike Logozzo, CEO, and Tom Kutzman, CFO of reAlpha Tech Corp. (NASDAQ: AIRE), join host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner.reAlpha is developing an AI-powered homebuying platform designed to coordinate real estate brokerage, mortgage, and title services on a single platform. The platform is anchored by Claire, the company's proprietary AI homebuying concierge, and a rebate-at-closing model that rewards buyers who utilize multiple reAlpha services.Mike Logozzo walks through the "One reAlpha" vision, the progress of the Prevu integration, and the strategic rationale behind the proposed InstaMortgage acquisition, which would bring direct mortgage lending onto the platform. Tom Kutzman outlines a return-driven spending initiative encompassing headcount realignment, AI productivity gains, and vendor optimization.The conversation closes with reAlpha's priorities for the remainder of 2026, including completing the InstaMortgage transaction, converting platform visitors into customers during the spring and summer buying season, and expanding services into additional states.

Chloe and Rachel headed to The Valley to witness history: the first EVER WSL play-off to decide whether Leicester City would preserve their WSL status, or if it would be Charlton Athletic's time to shine in the top flight.As well as a pumping atmosphere, we speak to fans on both sides about their seasons, and hear from Chief Marketing Officer of WSL Football Ruth Hooper about this format and the raft of other changes introduced this season. Plus, you'll hear our verdict on the game and Chloe Morgan's real-time reactions to a truly memorable penalty shootout...Follow us on X, Instagram, TikTok and YouTube! Email us show@upfrontpod.com.For ad-free episodes and much more from across our football shows, head over to the Football Ramble Patreon and subscribe: patreon.com/footballramble.**Please rate and review us on Apple, Spotify or wherever you get your pods. It means a lot and makes it easy for other people to find us. Thank you!**Upfront is your definitive women's football podcast, covering the WSL, the Lionesses, and beyond. Subscribe for new podcasts every Tuesday throughout the season. Hosted on Acast. See acast.com/privacy for more information.

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week's episode features two standout conversations with leaders building some of the most talked-about brands in business today. First Jim sits down with AT&T's Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization. Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.Across both conversations, there's a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you generating leads but struggling to move them forward? The problem often starts earlier than you think. Join host Matt Seitz, Chief Marketing Officer at Prosperity Capital Advisors and C2P, as he sits down with Andrei Henson, Advisor Growth Specialist at Prosperity Capital Advisors at C2P, for a practical conversation on what effective lead response requires. Together, they break down why so many advisors stall out after the first interaction, what it takes to build real momentum with prospects, and how to reframe outbound calling as a consultative conversation. From identifying where your sales funnel truly begins, to knowing when automation helps and when it costs you, this episode covers the full response picture: the mindset, the skills, the sequencing, and the systems.

Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/What if your biggest growth problem isn't a lack of leads—but too many of the wrong ones?Most business leaders assume more traffic, more campaigns, and more leads equal more growth. But what if the real opportunity is creating fewer, smarter, higher-converting interactions?In this conversation, Andy Crestodina breaks down how AI is transforming B2B lead generation—not by creating more marketing noise, but by helping companies deeply understand buyers, optimize conversions, and align messaging with customer psychology. The result? Better leads. Better conversion rates. Less wasted effort. Andy shares practical frameworks and AI-powered tactics for optimizing landing pages, creating stronger calls-to-action, building smarter personas, and turning websites into conversion engines. If your business is generating attention but not enough qualified opportunities, this session gives you a roadmap.In this session, you'll discover:• Why more leads can actually create more overhead instead of more growth • How AI helps identify and attract the right audience—not just a bigger one • Why conversion optimization starts at the end of the buyer journey  • The hidden psychology behind high-performing CTAs  • How AI-generated personas can sharpen messaging and improve marketing relevance  • Practical AI workflows for auditing landing pages and improving conversion rates  • Why doubling conversion rates can transform growth faster than increasing traffic Andy Crestodina is the Co-Founder and Chief Marketing Officer of Orbit Media and one of the most respected voices in B2B content strategy, SEO, conversion optimization, and digital marketing. With 25+ years of experience helping businesses grow through data-driven marketing, Andy combines deep expertise with practical AI applications to improve lead generation and conversion outcomes. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

John Howlett, Senior Vice President and Chief Marketing Officer, Clearwater, speaks with Iliana Peters, Shareholder, Polsinelli, about the state of HIPAA Security Rule enforcement in 2026, including the pending Security Rule Notice of Proposed Rulemaking, OCR's continued enforcement activity, and what health care organizations should be doing now while the regulatory picture remains unsettled. Sponsored by Clearwater.Watch this episode: https://www.youtube.com/watch?v=KLJbNH1V7-ILearn more about Clearwater: https://clearwatersecurity.com/ Essential Legal Updates, Now in AudioAHLA's popular Health Law Daily email newsletter is now a daily podcast, exclusively for AHLA Comprehensive members. Get all your health law news from the major media outlets on this podcast! To subscribe and add this private podcast feed to your podcast app, go to americanhealthlaw.org/dailypodcast.Stay At the Forefront of Health Legal EducationLearn more about AHLA and the educational resources available to the health law community at https://www.americanhealthlaw.org/. 

Let's know what you liked and learnt! What does it really take to become a modern CMO?In this episode of The Super CMO Show with Swami, Megha Agarwal shares why she calls herself a “non-traditional CMO” — one who goes beyond brand campaigns to think about growth, monetization, P&L, consumer obsession, and business building.Drawing from her journey across Table Space, WeWork, Unilever and CavinKare Megha speaks about startup chaos, building categories from scratch, the future of agencies, creativity in the AI era, mentorship, leadership, and why marketers must constantly reinvent themselves. A sharp, insight-packed conversation on what marketing leadership truly demands today.About MeghaMegha Agarwal is a marketing leader, growth strategist, and business builder with close to two decades of experience across FMCG, consumer brands, startups, and enterprise workspaces. Currently the Chief Marketing Officer at Table Space, she has built her career at the intersection of brand building, growth, customer experience, and business transformation.⭐ 5 Key TakeawaysThe modern CMO must understand business, not just marketing: Megha argues that marketers who do not understand P&L, monetization, and cross-functional business impact risk becoming irrelevant in today's environment.  Consumer obsession is still the strongest competitive advantage: One of her biggest learnings from  was that true marketing begins with deeply understanding consumers — not through dashboards, but through immersion, humility, and lived observation.  Building brands from scratch requires a completely different mindset: Moving from FMCG to startups taught her that scaling brands is very different from creating foundational systems, processes, tools, and teams from zero.  AI will commoditize marketing science — creativity becomes the differentiator: As AI automates research, analytics, and execution, original thinking, creativity, and human insight will become the most valuable capabilities for marketers.  Sustainable growth requires support systems, not perfection: Megha challenges the myth of perfect work-life balance, emphasizing intentional trade-offs, communication, asking for support, and building ecosystems both at work and at home. ⏱️ Timestamps00:03:20 — Why Old-School Marketing Thinking Is Breaking Down00:09:50 — Brands Are Built in Years, Judged in Quarters00:12:17 — Nobody Prepares You for Real Decisions00:13:54 — The Consumer Is Still the Most Important Person in the Room00:18:01 — Big Brands Cannot Afford Recklessness00:20:59 — Building Is More Exciting Than Managing00:23:21 — Growth Fails Without Foundations00:25:49 — You Cannot Scale Chaos Forever00:28:19 — Big Companies Hide How Difficult Things Really Are00:31:52 — Most Career Limits Exist Only in the Mind00:39:24 — Execution Is Common. Thinking Is Rare.00:41:45 — The Future Belongs to Hungry Agencies00:44:35 — AI Makes Creativity More Valuable, Not Less00:47:31 — Perfect Balance Is a Myth00:53:41 — The Best Mentors Don't Give Answers00:57:44 — Your Strengths Matter More Than Your Weaknesses01:00:25 — AI Can Analyze Consumers. It Cannot Love Them.01:02:39 — The Best Marketers Constantly Reinvent ThemselvesThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.

How much business are you losing simply because you're not staying in consistent contact with your audience? Most companies don't have a sales problem—they have a follow-up problem. And follow-up isn't about chasing people…it's about staying top of mind with value, relevance, and consistency. That's why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage. Here are 5 takeaways that stood out: ✅ Mindshare → Market Share People can't buy from you if they forget you exist. Marketing isn't optional—it's oxygen. ✅ Consistency builds trust Trust isn't built in a moment—it's built in the follow-up moments people rarely do. ✅ Simple wins Customers don't want clever. They want clear. They want fast. They want relevant. ✅ Start now—then scale Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve. ✅ AI is here to help, not replace Use AI to automate repetitive work—so you can stay human where it matters most.   Smita Wadhawan Verma Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis. Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M. Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms. Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India. She has partnered with top agencies like Koto, Instrument, Razorfish, TBWA, Highwire PR — and managed award-winning internal creative teams. Under Smita's leadership, her teams have won Digiday Awards and several Webby Award nominations. Smita is well known as a culture champion and recognized as a highly influential and inclusive C-Suite leader who can inspire teams to deliver outstanding results. Recognized as a 2024 Top 50 CMO in the US. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Smita Wadhawan:LinkedIn: https://www.linkedin.com/in/smitawadhawan/ *E - explicit language may be used in this podcast.

We talk to Tim Bigoness, Chief Marketing Officer for D-Tools about what they will have in store for their booth at C9012 in the Central Hall. We also discuss their mantra of "smarter, scalable" project management for their software solutions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Better Merch…Better Marketing, Jade and Kirby talk about sustainability and purpose-driven marketing, Spotify's recent logo change and why users reacted so strongly, and a few trending merch products they just cannot get behind. They also spotlight the FusionBeat Multifunction Earbuds as the Product of the Week and give a shoutout to Jessica Bowers from Community Bank on her promotion to Senior Vice President and Chief Marketing Officer.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.Jim's guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children's Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever. Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude's mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don't despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.—Learn more about Human-Ology's insights around Hope: https://www.human-ology.com/human-insightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get in touch - leave me a messageCarbon data is no longer just something companies report. Increasingly, it may decide whether products can be sold at all.In this episode of Climate Confident, I'm joined by Stephen Jamieson, Chief Marketing Officer for SAP Sustainability, to explore why sustainability is moving from the ESG report into the systems businesses use to run supply chains, finance, product compliance, and AI-enabled decisions. We get into what this means for climate tech, decarbonisation, policy, emissions reduction, net zero, and the wider energy transition.You'll hear why product carbon footprints, digital product passports, CBAM, ESPR, and Scope 3 reporting are pushing companies towards far more granular, decision-grade climate data. Stephen explains why relying on averages will not be enough when carbon insights start shaping market access, investor confidence, supply chain resilience, and commercial competitiveness.We also dig into AI's double edge. AI agents could change the economics of sustainability by scaling product-level analysis across thousands of items, but only if carbon, water, recycled content, and other sustainability factors are embedded in core business decisions. Otherwise, AI may simply optimise the wrong things faster. Listen now to hear how Stephen Jamieson and SAP Sustainability are helping move climate data from reporting theatre into real-world business action.Sign up to Climate Confident+ for deep dive analysis of the major climate and energy stories of the day.Support the showPodcast subscribersI'd like to sincerely thank this podcast's amazing subscribers:Anita KrajncCecilia SkarupaBen GrossJerry SweeneyAndreas WernerStephen CarrollRoger ArnoldAnd remember you too can Subscribe to the Podcast  - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one, as well as give you access to the entire back catalog of Climate Confident episodes.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show.

Are you an entrepreneur struggling to break through the mid-six-figure ceiling or feeling unfulfilled in your current role? In this episode of the Organize Energize podcast, host Kathy Burns sits down with 11-time best-selling author and marketing visibility coach Vince Warnock to discuss the secrets of true thought leadership. Discover how to move from simple lead generation to becoming a recognized authority in your market.Vince shares his incredible journey from being a Fortune 100 Chief Marketing Officer to managing 12 successful businesses focused on helping others tell their stories. You will learn about the 13 levers of thought leadership and why publishing a book remains the most powerful way to open doors in your career. We also dive deep into the reality of imposter syndrome and how to retrain your brain to see fear as a signal for growth rather than a reason to stop.Key topics covered in this episode include the importance of having your own platform, the role of AI in modern publishing, and the emotional journey of becoming an author. Vince shares a moving story about helping a dyslexic military veteran achieve his dream of writing a book, proving that anyone can share their expertise with the world regardless of the obstacles they face. Whether you are an aspiring author or a seasoned business owner, this conversation provides the practical steps needed to position yourself as a leader in your industry.Connect with Vince:https://chasingtheinsights.comSupport the show

In this episode of the That's Just Good Podcast, we sit down with Jennifer Haworth, Executive Vice President and Chief Marketing Officer of Globe Life, to explore the intersection of brand strategy, sports marketing, corporate social responsibility, and community impact. With more than two decades of leadership at Globe Life, Jennifer oversees national marketing strategy, major sports partnerships, and brand operations tied to organizations like the Texas Rangers, Dallas Cowboys, Los Angeles Lakers, and Atlanta Braves. She also plays a leading role in Globe Life's charitable initiatives through the Make Tomorrow Better giving program. In this conversation, we discuss: • Corporate social responsibility and brand leadership • Sports marketing and community engagement • Purpose-driven marketing strategies • Building authentic partnerships through sports and philanthropy • How businesses can align brand influence with social impact • The role of corporate giving in company culture and community trust Jennifer shares insights on how organizations can think beyond visibility and use their platforms to create lasting impact in the communities they serve. If you're interested in marketing leadership, corporate philanthropy, sports partnerships, brand strategy, or community impact, this episode offers valuable perspective from one of the top marketing executives in the country.

Pam Piligian is the Chief Marketing Officer and Senior Vice President at Navy Federal Credit Union, a member-owned, not-for-profit financial institution dedicated exclusively to serving active-duty military personnel, veterans, and their families. At Navy Federal, Pam oversees all global marketing and advertising strategy, digital property engagement, corporate social responsibility, and data analytics—powering the credit union's famous brand ethos, "Our Members Are the Mission." Before making the leap client-side to Navy Federal, Pam spent 30 years building an illustrious career in account leadership at top-tier ad agencies, including BBDO Worldwide, DDB, and Fitzgerald & Co. Notably, while at Fitzgerald & Co., she actually helped win the Navy Federal account in 2009 and orchestrated the massive branding transition when the credit union opened its doors to all branches of the military.

Amanda DeVito is a seasoned marketing executive and thought leader who serves as the Chief Marketing Officer (CMO) at Butler/Till, a prominent results-driven, women-owned, and employee-owned (ESOP) marketing agency. With over 25 years of industry experience, DeVito has spent the last 15 years as a pillar of Butler/Till's leadership team, guiding the agency's business development, innovation, and strategic growth. Holistic Marketing Strategy: DeVito is a strong proponent of collapsing traditional media silos (like separating TV, CTV, and digital video) in favor of an "outcomes-first" approach that prioritizes overarching business objectives over specific channels. Vertical Experience: She has deep expertise across a broad range of highly regulated and complex industries, including healthcare, pharmaceuticals, financial services, automotive, and retail. Advocate for DEIB & Culture: At Butler/Till, DeVito heavily champions Diversity, Equity, Inclusion, and Belonging (DEIB). She frequently speaks on the distinction between mere "empowerment" and providing actual "access" to leadership roles for underrepresented groups, viewing emotional intelligence and authenticity as non-negotiable leadership traits. Employee Ownership: She is an active advocate for the positive corporate culture and accountability that comes with employee-owned business models. DeVito is a frequent speaker at major industry events, including Cannes, Adweek NY, and the DTC Xpectives Health Summit. Beyond her agency role, she extends her leadership to several advisory boards and community organizations: Advisory Board Member for Ownership America Board of Directors for the Western New York Chapter of Planned Parenthood Member of Chief, a private network dedicated to connecting and supporting women executive leaders. DeVito graduated Magna Cum Laude with a bachelor's degree in Communications and Journalism from St. John Fisher University. She also holds an Executive MBA from the Saunders College of Business at the Rochester Institute of Technology, where she was awarded the peer-nominated Donna Scheid Leadership Award.

What happens when a leader realizes the traits they spent years hiding are actually their greatest strengths? In this episode, I talk with Amy Streater Wilson, Chief Marketing Officer, who was diagnosed later in life with ADHD and autism. Amy shares the shame and confusion that can come with a late diagnosis, from struggling with “boring” tasks to feeling overwhelmed by sensory input and social dynamics at work. We also dive into negotiation and selling through a neurodivergent lens, why many neurodivergent people struggle with traditional power dynamics, and how understanding neurodivergence can transform the way you lead, negotiate, communicate, and work with others.  Check out our sponsors: Shopify - Sign up for a $1 per month trial, just go to shopify.com/anxiousachiever Chime - Head to chime.com/achiever to sign up Quince - Head to quince.com/ACHIEVER for free shipping on your order and 365-day returns Monarch - Use code ACHIEVER at monarch.com to get 50% off your first year Physician's Choice - Use code PCPODCAST10 at physicianschoice.com to get 10% off your entire order In this Episode, You Will Learn 00:00 The shame many neurodivergent adults carry before diagnosis. 05:30 What is neurodivergence? 07:45 What does leadership mean to you? 10:45 Why neurodivergent people often struggle with dishonesty and mixed signals. 13:30 What's the difference between internal anxiety and external performance? 19:45 How reading body language can be a negotiation superpower. 25:15 The pressure neurodivergent women feel to make everyone comfortable. 31:30 How BATNA reduces anxiety in difficult negotiations. 35:45 How to sell without pretending to be someone else. 39:30 How to spot manipulation and dishonesty quickly. 45:15 The downside of being “too direct” at work. 48:30 Why autonomy and agency matter to neurodivergent people. 55:00 What's your advice for neurodivergent people trying to advocate for themselves? Resources + Links Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube  Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Amy on LinkedIn: @amywilson24601

In this episode of The Speed of Culture podcast, Matt Britton sits down with Doug Sweeny, Chief Marketing Officer at ŌURA, to explore the evolution of the smart ring from a niche sleep tracker into a cultural symbol for performance and longevity. Doug shares how ŌURA leverages the accuracy of the finger to provide a holistic view of health, including women's health and stress tracking, while integrating AI to act as a personal health advisor. The conversation also covers ŌURA's unique approach to brand building through the "Give Us the Finger" campaign and the importance of resilience in a fast moving marketing landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Doug Sweeny on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

My guest today is Heather McLeod, Chief Marketing Officer at BNI, someone who turns big global strategy into marketing that actually works. She's built her reputation on cutting through noise and focusing on what actually drives growth, scaling a community of more than 345,000 members across 70+ countries without losing what makes it human.At a time when everything is digital, automated, and AI-driven, she's right at the center of something just as powerful. Real in-person connection. Relationship marketing, community, and the idea that business still gets done between people, not platforms. No fluff, just what works.

What if your biggest growth bottleneck isn't a shortage of salespeople, content, or marketing firepower but the invisible assumption that only humans can drive revenue? In this thought-provoking episode of Predictable B2B Success, Lauren Esposito, Chief Marketing Officer at Assemble and former Salesforce leader, reveals a radical new way of building revenue teams. Imagine running a go-to-market engine powered by 183 digital workers (AIs with job descriptions, managers, and KPIs) working seamlessly alongside 160 humans. The result? Documented productivity gains in the millions and a more predictable path to growth. But this isn't another story about shiny new AI tools. Lauren Esposito explains why adding bots isn't enough. Managing, designing, and integrating a hybrid workforce demands a new operating system for B2B companies. You'll learn why even early-stage founders can and should start now. We discuss when and where digital workers deliver the most value, what can go wrong, and how to unlock institutional knowledge that usually disappears when employees leave. Whether you're skeptical or already experimenting, this conversation will challenge how you think about scaling revenue and inspire you to take action. If you're ready to rethink your growth constraints, hit play. Some areas we explore in this episode include: Human vs. Digital Worker Constraint: Why limiting revenue teams to only human workers creates structural unpredictability.Hybrid Workforce Model: The process and impact of integrating digital (AI) workers alongside humans.Redesigning Revenue Operations: Overhauling operating models, lead routing, and workflows for digital+human teams.Operational Lessons from Implementation: Challenges and learnings from building a hybrid workforce in the first 90 days.Adoption Barriers for Small Companies: Misconceptions that keep small teams from starting with AI, and why they're not true.Tangible Starting Points: Specific, practical approaches for early-stage companies to deploy digital workers.Design and Management of Digital Roles: How to define, onboard, and manage AI worker roles with clear KPIs.Institutional Knowledge Retention: Leveraging digital workers to preserve key company knowledge when employees leave.Predictable Revenue Growth: How digital workers enable more reliable and measurable growth, not just bigger numbers.Internal Alignment and Change Management: Building internal consensus and charters to drive successful digital transformation.

Mohammad Farraj, cofounder and Chief Marketing Officer of Talkin' Tacos, joins Chris Tripoli on Corner Booth to share how an unconventional concept scaled rapidly without relying on debt, outside investors, or long‑term franchising. What began as a small food truck experiment during his final year of dental school evolved into a fast‑casual brand operating across multiple states, driven by disciplined reinvestment and hands‑on operational control. The conversation focuses on the realities of scaling through bootstrapped growth. Mohammad explains how early traction created pressure to expand quickly, forcing difficult decisions around capital use, real estate, and systems. Rather than pursuing new construction, the brand leaned into second‑generation locations to reduce risk, preserve cash, and shorten opening timelines. These choices shaped how the company approached expansion without compromising ownership or flexibility. The episode also explores how operational decisions supported growth at scale. Extended hours created meaningful late‑night revenue, while kiosk‑based ordering helped stabilize labor without removing human interaction from the guest experience. A strong emphasis on employee retention and internal promotion allowed the brand to staff new markets with experienced leaders rather than starting from scratch. Throughout the discussion, Mohammad reinforces that sustainable restaurant growth depends on patience, negotiation, and building systems that support long‑term execution rather than short‑term momentum.

What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are structured and enabled to work?Agility requires creating an internal environment that can fluidly adapt to—and even anticipate—the needs of the external customer.Today, we're going to talk about: the often-overlooked foundation of successful business transformation: the human experience. We'll explore: Why the employee experience isn't just an HR initiative but a direct driver of customer outcomes How designing systems around the way people actually think—not just how we're organized on a chart—is critical. The practical application of a human-centered lens to business processes Why so many large-scale changes fail when they don't properly connect the dots between people, processes, and technology.To help me discuss this topic, I'd like to welcome, Jennifer Jones, Chief Strategy & Experience Officer at RGP. About Jennifer Jones Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services firm, where she leads enterprise strategy and experience end-to-end—aligning go-to-market, customer and employee experience, and operating models to accelerate growth and retention. She is responsible for translating strategy into execution across the business, partnering across sales, delivery, finance, technology, HR, and talent to remove friction, strengthen adoption, and drive measurable outcomes. Jennifer also leads global marketing and communications, shaping RGP's market voice, positioning, and demand generation engine. Previously, she served as Chief Marketing Officer, where she unified the company's brand, go-to-market strategy, and growth programs to support its evolution into a differentiated, execution-focused consulting firm. With more than 28 years of experience, Jennifer is known for closing the gap between vision and execution. She has led large-scale transformations across brand, customer and employee experience, service design, and AI-enabled operating models—helping Fortune 500 organizations modernize in ways that drive adoption, unlock value, and deliver sustained impact. Her work is grounded in human-centered design, ensuring transformation is not only strategic, but people-focused, actionable and enduring. Jennifer Jones on LinkedIn: https://www.linkedin.com/in/jennifergardnerjones/ --------Resources-------- RGP: https://rgp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

A few weeks ago at Havas' Hudson Street headquarters in New York City, industry leaders gathered on the eve of the Advertising Hall of Fame induction ceremony for a candid conversation about leadership, legacy, creativity, and courage. For this special episode, Jim joins NFL Chief Marketing Officer Tim Ellis in conversation moderated by Maggie Connors, Chief Marketing Officer of Havas Creative Network. Together, they reflect on the defining decisions that shape a career, especially the ones that didn't feel obvious at the time.From transforming Pampers into a purpose-led brand to rebuilding trust and culture at the NFL, the conversation explores what it really means to lead: building teams, earning trust, listening deeply, and creating environments where people can thrive.This is more than a discussion about marketing, it's a conversation about humanity, mentorship, and the lasting impact leaders leave on the people around them.—This week's episode is in partnership with Havas.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today's shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for the EMARKETER Ad Buyer Strategy Summit here https://www.emarketer.com/events/summit/2026-ad-buyer-summit/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-search-sofa-rethinking-discovery-with-furniture-com-reimagining-retail © 2026 EMARKETER

In this week's Omni Talk Retail Fast Five sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Quorso and Veloq, Chris Walton and special guest Kathryn Mazza, former Chief Marketing Officer at Hy-Vee, former President of RedMedia, and now Chief Growth Officer at Barrow's Connected Store, discussed: • OpenAI officially launching its ChatGPT Ads Manager and what the platform's push into advertising means for Google, Meta, and the future of search-based marketing: https://www.marketingdive.com/news/openai-solidifies-ad-platform-ambitions-with-chatgpt-ads-manager/819801/ • Target debuting two new creator programs and whether the retailer is strategically rebuilding brand love or simply arriving late to the creator commerce era: https://chainstoreage.com/target-launches-two-new-creator-programs • Dollar General integrating its on-site, off-site, and in-store retail media capabilities into one connected advertising ecosystem and why it could become a major unlock for brands and media buyers: https://chainstoreage.com/dollar-general-unifies-onsite-and-offsite-ad-inventory-access • Audible opening a “bookless bookstore” in New York City featuring audiobook discovery lounges, storytellers, and immersive listening experiences designed to rethink physical retail: https://www.usaToday.com/story/entertainment/books/2026/05/01/audible-story-house-bookless-bookstore/89776169007/ • Amazon Pharmacy expanding same-day delivery for the Ozempic pill to thousands of cities and why GLP-1 medications may dramatically reshape pharmacy, grocery, and retail traffic patterns: https://www.businesswire.com/news/home/20260506335808/en/Amazon-Pharmacy-Expands-Access-to-New-Ozempic-Pill-via-Same-Day-Delivery-Kiosks There's all that, plus airport security horror stories, bizarre travel behavior, Des Moines growth surprises, dream podcast guests, creator loyalty debates, and one very spirited Target argument. Music by hooksounds.com

Choice's loyalty refresh goes the opposite direction of most programs: easier to earn, easier to reach status, easier to redeem. During Choice Hotels International's 70th Annual Convention in Las Vegas, I talked with Noha Abdalla, Chief Marketing Officer at Choice Hotels, about the Choice Privileges refresh, the Keegan-Michael Key campaign, and why owners should care.

Dr. Amy Osmond Cook, is the Co-founder and Chief Marketing Officer of Fullcast, an AI-native go-to-market platform that helps companies align strategy with revenue execution. A seasoned marketing executive, she has led high-growth companies like Simplus, PathologyWatch, and Onboard from Series A to acquisition. Dr. Cook founded Stage Marketing, a successful full-funnel marketing firm, and has a PhD in Communication from the University of Utah. She is a recognized thought leader in business and healthcare marketing and has taught at ASU, BYU, and the University of Utah. In this episode… What happens when the friction between sales and marketing slows down growth, even in companies with great products? Can AI truly fix that gap — or does real acceleration still depend on how people and teams work together? And what does it take to scale revenue without losing alignment along the way? Dr. Amy Osmond Cook, a seasoned marketing and RevOps leader, explains that growth accelerates when AI-powered systems are combined with strong human alignment across sales and marketing. She highlights how Fullcast unifies forecasting, commissions, territory planning, and revenue operations into one platform to remove friction and improve execution. The result is faster alignment, clearer visibility, and more predictable revenue outcomes. She also shares how strategic acquisitions and deep data integration helped build a scalable system that still prioritizes onboarding and client relationships.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Dr. Amy Osmond Cook, to talk about AI, RevOps, and scaling revenue through better alignment. They discuss building Fullcast through acquisitions, using AI for forecasting and commissions, and improving sales territory planning. Dr. Cook also shares insights on onboarding, post-sale relationships, and maintaining trust during growth.

What does it take to transform a legacy brand and yourself as a leader at the same time?To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ago in Madison, Wisconsin, American Family, or AMFAM, has grown into one of the largest mutual insurers in the United States. It serves millions of customers and generates more than $15 billion in annual revenue. The company has built its brand around a powerful purpose: to inspire, protect, and restore people's dreams.Designed to Last is one of the boldest moves in the category, a first-of-its-kind streaming series on Hulu, with the first episode available now.Sherina joined American Family in 2019 as VP of Marketing and is now the Enterprise CMO for American Family and its subsidiary brands. She is responsible for helping guide the company's flagship brand. She also leads the company's marketing transformation, as well as customer growth strategies across the organization. Born and raised in the Pittsburgh, Pennsylvania area, Sherina graduated from Ohio State and earned her MBA from USC. She spent a foundational 11 years at Kraft, which we discuss, before roles at AbbVie Pharmaceuticals and JCPenney.Tune in as Sherina dives into how the show came to life, why long-form content is a powerful way to build engagement, and how brands can create deeper emotional connections in a crowded, competitive space.---Stream Designed to Last on Hulu now!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Breitenbach is the co-founder and former Chief Marketing Officer of Priceline. Paul is also the founder and CEO of the AI company r4 Technologies. Paul joins Adam to share his journey and his best lessons and advice. Paul and Adam discuss a wide range of topics: leadership, career success, innovation, marketing and branding, AI, and much more.