Podcasts about Heineken

Nick brings film critics Erik Childress and Steve Prokopy back for a run through several major new releases, including James L. Brooks' comedy drama “Ella McCay,” the animated sequel “Zootopia 2,” the latest “Knives Out” mystery “Wake Up Dead Man,” and the follow up to the video game horror hit “Five Nights at Freddy's 2.” Their conversation moves quickly, mixing sharp reactions with the kind of easy back and forth that comes from years of arguing about movies together. Esmeralda Leon joins Nick later for a round of holiday chatter, which turns into a story about a South Side spot that sells great Christmas trees and also lets you recycle them by feeding them to a herd of very enthusiastic goats. That leads to a tour of strange Christmas trees from around the world, including one built entirely from full bottles of Heineken. The holiday spirit takes on some unusual shapes, and Nick and Esma have plenty of fun with it. [Ep 409]

Today's guest is Dan Jamieson, who is chief executive and co-owner of ICONS, the world's biggest signed football memorabilia company. ICONS was founded in 1999, originally starting as an editorial website for footballers to connect directly with fans. The business successfully pivoted to focus on signed memorabilia, a niche subset of the broader merchandise market, valued at hundreds of millions annually within football. ICONS focuses on exclusive partnerships with superstars, holding the worldwide exclusive contract for Leo Messi's signed memorabilia, which they combine with licenses from rights holders like FIFA and the Champions League. This strategy capitalizes on the trend of fandom increasingly shifting toward individual players. Authenticity is maintained through a "triple lock" system, which time-codes, geolocates, and video-records every signing session, linking the unique digital evidence to the physical product via an NFC chip. Their customer base includes retail buyers (often purchasing gifts) and B2B partners such as clubs and sponsors like Heineken, who use the items for promotions. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Dashmote maakt field sales schaalbaar met AI. Buitendienstmedewerkers hoeven zo niet meer op de bonnefooi naar potentiële afnemers, maar kloppen beter voorbereid bij de juiste leads aan.Deze aflevering in het kort:☑️ Hoe Dashmote met AI het werk van vertegenwoordigers radicaal efficiënter maakt ☑️ Waarom Heineken, Nestlé en andere reuzen kiezen voor hun datagedreven businessmodel☑️ The Selection Lab meet de soft skills tijdens het sollicitatieproces Field sales klinkt behoorlijk traditioneel, maar Dashmote laat zien dat je hier ook technologie aan kunt koppelen. Met hun platform transformeren Dennis en Stefan Tan nu namelijk een ouderwetse discipline tot een datagedreven groeimachine. Dashmote gebruikt AI om ongestructureerde marktdata om te zetten in concrete verkoopkansen. Van horecalocaties die continu openen en sluiten tot realtime signalen die voorspellen waar de grootste kans op succes ligt: alles wordt vertaald naar bruikbare inzichten voor salesprofessionals. Grote merken als Heineken en Nestlé zien de conversies van hun klantgesprekken hiermee verhogen en besparen ook nog eens veel.

Dashmote maakt field sales schaalbaar met AI. Buitendienstmedewerkers hoeven zo niet meer op de bonnefooi naar potentiële afnemers, maar kloppen beter voorbereid bij de juiste leads aan. Deze aflevering in het kort: ☑️ Hoe Dashmote met AI het werk van vertegenwoordigers radicaal efficiënter maakt ☑️ Waarom Heineken, Nestlé en andere reuzen kiezen voor hun datagedreven businessmodel ☑️ The Selection Lab meet de soft skills tijdens het sollicitatieproces Field sales klinkt behoorlijk traditioneel, maar Dashmote laat zien dat je hier ook technologie aan kunt koppelen. Met hun platform transformeren Dennis en Stefan Tan nu namelijk een ouderwetse discipline tot een datagedreven groeimachine. Dashmote gebruikt AI om ongestructureerde marktdata om te zetten in concrete verkoopkansen. Van horecalocaties die continu openen en sluiten tot realtime signalen die voorspellen waar de grootste kans op succes ligt: alles wordt vertaald naar bruikbare inzichten voor salesprofessionals. Grote merken als Heineken en Nestlé zien de conversies van hun klantgesprekken hiermee verhogen en besparen ook nog eens veel. Luister ook | Zo maakt jouw bedrijf een vette exit in 2026 In het gesprek vertellen de broers hoe Dashmote is geëvolueerd van beeldherkenningstechnologie tot een AI-agent die zich gedraagt als een digitale collega voor iedere vertegenwoordiger. Met hun recente kapitaalinjectie van zes miljoen euro breiden ze het team nu flink uit, versnellen ze productontwikkeling en zetten ze in op verdere wereldwijde groei. Hun toekomstbeeld? Een autonome sales-assistent die niet alleen analyseert, maar ook meedenkt, plant en communiceert. Daarmee ontstaat een schaalbaar, internationaal businessmodel dat verder reikt dan de food- en horecamarkt. Luister ook | Robots die zien, spreken en zelf handelen Simone Brummelhuis vertelt over het businessmodel van The Selection Lab. Dit bedrijf verdient geld met slimme, datagedreven assessments die bedrijven helpen om beter te werven. In plaats van alleen cv's en onderbuikgevoelens gebruiken bedrijven hun digitale testen om soft skills, cognitieve vaardigheden en cultuur-fit objectief te meten. Klanten betalen per assessment, wat het model schaalbaar en laagdrempelig maakt. Dankzij automatische rapportages en integratie met bestaande systemen besparen HR-teams tijd én kosten.

This is one in a series about possible futures, which will be published in Booch News over the coming weeks. Episode 7 appeared last week. New episodes drop every Friday. Overview Peer-to-peer flavor-sharing platforms enabled home brewers to distribute taste profiles as digital files. Blockchain-verified SCOBY genetics allowed anyone to recreate award-winning kombucha flavors. Traditional beverage companies lost control as open-source fermentation recipes spread globally. This episode follows teenage hacker Luna Reyes as she reverse-engineers Heineken’s proprietary “A-yeast” strain and the century-old master strain used for Budweiser, releasing them under Creative Commons license, triggering a flavor renaissance that made corporate beverages taste like cardboard by comparison. Luna Reyes: The Seventeen-Year-Old Who Liberated Flavor Luna Reyes was brewing kombucha in her Oakland garage when she changed the course of human history. The daughter of Mexican immigrants, she had learned fermentation from her grandmother while teaching herself bioinformatics through YouTube tutorials and volunteering at the Counter Culture Labs Maker Space on Shattuck Avenue. By fifteen, she was running the Bay Area’s most sophisticated home laboratory, utilizing jury-rigged DNA sequencers and microscopes constructed from smartphone cameras. Her breakthrough came in February 2043 while investigating why her kombucha never tasted quite like expensive craft varieties and was different again from her grandmother’s home brew. Using Crispr techniques learned from online forums, Luna began reverse-engineering the microbial genetics of premium alcoholic beverages. Her target wasn’t kombucha—it was the closely guarded yeast strains that gave corporate beers their distinctive flavors. Luna hunched over her microscope, examining bacterial cultures from her latest kombucha batch. Around her, salvaged DNA sequencers hummed, fermentation vessels bubbled, and computer screens displayed multi-hued patterns of genetic sequences. Her grandmother, Rosa, entered carrying a tray with three glasses of homemade kombucha. “Mija, you’ve been working for six hours straight. Drink something.” Luna accepted the glass without looking up. “Abuela, your kombucha tastes better than anything I can buy in stores and the ones I’ve experimented with. Why? I’m using the same base ingredients—tea, sugar, water—but mine never has this complexity.” Her grandmother laughed. “Because I’ve been feeding this SCOBY for forty years. It knows what to do. You can’t rush relationships.” Luna’s sister Maya, lounging against a workbench, waved her phone. “Luna, people have noticed your forum post about Health-Ade’s fermentation process. Someone says you’re wasting your time trying to replicate commercial kombuchas.” “I’m not trying to replicate them,” Luna said, finally looking up. “I’m trying to understand why their kombucha tastes different than that I make at home. It’s not the ingredients. It’s not the process. It’s the microbial genetics.” Rosa sat down beside her granddaughter. “When I was young in Oaxaca, every family had their own kombucha culture, passed down generation to generation. Each tasted different because the bacteria adapted to their environment, their ingredients, their care. We had a saying, Hay tantas fermentaciones en el mundo como estrellas en el cielo nocturno – there are as many ferments in the world as stars in the night sky. The big companies want every bottle to be identical. That kills what makes fermentation special.” “Exactly!” Luna pulled up genetic sequences on her screen. “I’ve been reverse-engineering samples from different commercial kombuchas. Health-Ade, GT’s, Brew Dr—they all have consistent microbial profiles.” The Great Heist: Cracking Corporate DNA Luna’s first major hack targeted Heineken’s legendary “A-yeast” strain, developed in 1886 by Dr. Hartog Elion—a student of renowned chemist Louis Pasteur—in the company’s Amsterdam laboratory and protected by over 150 years of trade secret law. Using samples obtained from discarded brewery waste (technically legal under the “garbage doctrine”), she spent six months mapping the strain’s complete genetic sequence in her makeshift lab. The breakthrough required extraordinary ingenuity. Luna couldn’t afford professional gene sequencers, so she modified a broken Illumina iSeq100 purchased on eBay for $200. Her sequencing runs took weeks rather than hours; her results were identical to those produced by million-dollar laboratory equipment. Her detailed laboratory notebooks, later published as The Garage Genomics Manifesto, became essential reading for the biotech hacker movement. The Budweiser project proved even more challenging. Anheuser-Busch’s century-old master strain had been protected by layers of corporate secrecy rivaling classified military programs. The company maintained multiple backup cultures in cryogenic facilities across three continents, never allowing complete genetic mapping by outside researchers. Luna’s success required infiltrating the company’s waste-disposal systems at four breweries, collecting samples over 18 months while evading corporate security. The Decision The night before Luna was scheduled to meet her fellow bio-hackers at Oakland’s Counter Culture Labs, she sat at her workstation, hesitant, wondering if she was doing the right thing. Her sister Maya came in, looking worried. “Luna, I found something you need to see,” she says. “Remember Marcus Park? He tried releasing proprietary yeast information in 2039. Heineken buried him. He lost everything. His daughter dropped out of college. His wife left him. He’s working at a gas station now.” Luna spent the night researching what happened to Park. She found that almost everyone who challenged corporate IP ended up on the losing side of the law. It was not pretty. In the morning, Abuela Rosa finds her crying in her room. “Mija, what’s wrong?” she asks. “Oh, Abuela,” Luna says between sobs. “What am I doing? What if I’m wrong? What if I destroy our family? What if this ruins Mom and Dad? What if I’m just being selfish?” “That’s the fear talking.” Her grandmother reassured her. “Fear is wisdom warning you to be careful. But fear can also be a cage.” That evening at the Counter Culture Labs, Luna assembled a small group of advisors. She needed their guidance. She had the completed genetic sequences for Heineken A-yeast and Budweiser’s master strain on her laptop, ready for release. But is this the time and place to release them to the world? Dr. Marcus Webb, a bioinformatics researcher in his forties and Luna’s mentor, examined her sequencing data. “This is solid work, Luna. Your jury-rigged equipment is crude. The results are accurate. You’ve fully mapped both strains.” “The question isn’t whether I can do it,” Luna said. “It’s whether I should let the world know I did it.” On screen, Cory Doctorow, the author and digital rights activist, leaned forward. “Let’s be clear about what you’re proposing. You’d be releasing genetic information that corporations have protected as trade secrets for over a century. They’ll argue you stole their intellectual property. You’ll face lawsuits, possibly criminal charges.” “Is it their property?” Luna challenged. “These are naturally occurring organisms. They didn’t create that yeast. Evolution did. They just happened to be there when it appeared. That does not make it theirs any more than finding a wildflower means they own the species. Can you really own something that existed before you found it?” Doctorow, the Electronic Frontier Foundation representative spoke up. “There’s legal precedent both ways. Diamond v. Chakrabarty established that genetically modified organisms can be patented. But naturally occurring genetic sequences? That’s murky. The companies will argue that their decades of cultivation and protection created protectable trade secrets.” “Trade secrets require keeping information secret,” Luna argued. “They throw this yeast away constantly. If they’re not protecting it, how can they claim trade secret status?” Dr. Webb cautioned, “Luna, even if you’re legally in the right—which is debatable—you’re seventeen years old. You’ll be fighting multinational corporations with unlimited legal resources. They’ll bury you in litigation for years.” “That’s where we come in,” Doctorow said. “The EFF can provide legal defense. Creative Commons can help structure the license. You need to understand: this will consume your life. College, career plans, normal teenage experiences—all on hold while you fight this battle.” Luna was quiet for a moment, then pulled up a photo on her laptop: her grandmother Rosa, teaching her to ferment at age seven. “My abuela says fermentation is about sharing and passing living cultures between generations. Corporations have turned it into intellectual property to be protected and controlled. If I can break that control—even a little—isn’t that worth fighting for?” Maya spoke up from the back. “Luna, I love you, but you’re being naive. They won’t just sue you. They’ll make an example of you. Your face on every news channel, portrayed as a thief, a criminal. Our family harassed. Your future destroyed. For what? So people can brew beer with the same yeast as Heineken?” “Not just beer,” Luna responded passionately. “This is about whether living organisms can be owned. Whether genetic information—the code of life itself—can be locked behind intellectual property law. Yes, it starts with beer yeast. But what about beneficial bacteria? Life-saving microorganisms? Medicine-producing fungi? Where does it end?” Dr. Webb nodded slowly. “She’s right. This is bigger than beer. As biotech advances, genetic control becomes power over life itself. Do we want corporations owning that?” Doctorow sighed. “If you do this, Luna, do it right. Release everything simultaneously—BitTorrent, WikiLeaks, Creative Commons servers, distributed networks worldwide. Make it impossible to contain. Include complete cultivation protocols so anyone can reproduce your results. Make the data so damn widely available that suppressing it becomes futile.” “And write a manifesto,” he added. “Explain why you’re doing this. Frame the issue. Make it about principles, not piracy.” Luna nodded, fingers already typing. “When should I release?” “Pick a date with symbolic meaning,” Dr. Webb suggested. “Make it an event, not just a data dump.” Luna smiled. “December 15. The Bill of Rights Day. Appropriate for declaring biological rights, don’t you think?” Maya groaned. “You’re really doing this, aren’t you?” “Yes. I’m really doing this.” The Creative Commons Liberation On Tuesday, December 15, 2043—a date now celebrated as “Open Flavor Day”—Luna released the genetic sequences on multiple open-source networks. Her manifesto, titled Your Grandmother’s Yeast Is Your Birthright, argued that microbial genetics belonged to humanity’s shared heritage rather than corporate shareholders. It stated: Commercial companies have protected yeast strains for over a century. They’ve used intellectual property law to control flavor itself. But genetic information isn’t like a recipe or a formula—it’s biological code that evolved over millions of years before humans ever cultivated it. These strains are protected as trade secrets—the bacteria don’t belong to anyone. They existed before Heineken, before Budweiser, before trademark law. The companies just happened to isolate and cultivate them. Her data packages included DNA sequences and complete protocols for cultivating, modifying, and improving the strains. Luna’s releases came with user-friendly software that allowed amateur brewers to simulate genetic modifications before attempting them in real fermentations. Within 24 hours, over ten thousand people worldwide downloaded the files. The Creative Commons community erupted in celebration. Cory Doctorow’s blog post, The Teenager Who Stole Christmas (From Corporate Beer), went viral within hours. The Electronic Frontier Foundation immediately offered Luna legal protection, while the Free Software Foundation created the “Luna Defense Fund” to support her anticipated legal battles. The Legal Assault Heineken’s response was swift. The company filed emergency injunctions in 12 countries simultaneously, seeking to prevent the distribution of its “stolen intellectual property.” Their legal team, led by former U.S. Attorney General William Barr III, demanded Luna’s immediate arrest for “economic terrorism” and “theft of trade secrets valued at over $50 billion.” Anheuser-Busch’s reaction was even more extreme. CEO Marcel Telles IV appeared on CNBC, calling Luna “a bioterrorist who threatens the foundation of American capitalism.” The company hired private investigators to surveil Luna’s family and offered a $10 million reward for information leading to her prosecution. Their legal filing compared Luna’s actions to “stealing the formula for Coca-Cola and publishing it in the New York Times.” In Heineken’s Amsterdam headquarters, executives convened an emergency meeting. “Who is Luna Reyes?” the CEO demanded. The legal counsel pulled up information. “She’s a seventeen-year-old high school student in Oakland, California. No criminal record. Volunteers at a maker space. Has been posting about fermentation on various forums for years.” “A child released our proprietary yeast strain to the world, and we didn’t know she was even working on this?” The CEO’s face reddened. “How do we contain it?” “We can’t. It’s distributed across thousands of servers in dozens of countries with different IP laws. We can sue Reyes, but the information is out there permanently.” An executive interjected, “What about the other breweries? Will they join our lawsuit?” “Some are considering it. Others…” The counsel paused. “Others are quietly downloading the sequences themselves. They see an opportunity to break our market dominance.” “She obtained samples from our waste disposal,” another executive explained. “Technically legal under the garbage doctrine. The sequencing itself isn’t illegal. The release under Creative Commons…” “Is theft!” the CEO shouted. “File emergency injunctions. Twelve countries. Get her arrested for economic terrorism.” Similar scenes played out at Anheuser-Busch headquarters in St. Louis. CEO Telles addressed his team: “This is bioterrorism. She’s destroyed intellectual property worth billions. I want her prosecuted to the fullest extent of the law. Hire private investigators. Find everything about her and her family. Make her life hell!” By noon, both companies had filed lawsuits. By evening, Fox News was running stories about the “teenage bioterrorist” who “stole American corporate secrets.” Back in Oakland, Luna’s phone rang constantly. Her parents discovered what she’d done. Her mother cried. Her father was furious and terrified. Friends called with either congratulations or warnings. She was convinced that private investigators were photographing their house. Maya suspected she was followed to work. On Wednesday morning, Dr. Webb calls: “Luna, they’re offering me $2 million to testify against you. They’re going after everyone in your network.” Luna has a sickening feeling that she’s put everyone at risk. By Thursday, she is considering taking it all back somehow, sending an apology to the corporations, anything to protect her family. Luna turned off her phone and sat with her grandmother. “It’s started,” Luna said quietly. “Sí, mija. You’ve declared war. Now we see if you can survive it.” Maya burst in, laptop in hand. “Luna, you need to see this. The downloads aren’t slowing—they’re accelerating. Every time Heineken or Budweiser shuts down a website, ten mirror sites appear. People are treating this like a digital freedom fight. You’ve become a symbol.” Luna pulled up her own screen. The #FreeLuna hashtag was trending. Crowdfunding campaigns for her legal defense had raised $400,000 in twelve hours. Academic institutions were publicly endorsing her release, calling it “essential scientific information.” “They’re trying to destroy you,” Maya said, “but they’re making you famous instead.” Rosa handed Luna a fresh kombucha. “This is what happens when you fight for what’s right, mija. Sometimes the world surprises you by supporting you.” Luna’s Fame The corporations’ attempts to suppress Luna’s releases had the opposite effect. Every cease-and-desist letter generated thousands of new downloads. The genetic data became impossible to contain once the academic community embraced Luna’s work. Dr. Jennifer Doudna, the legendary Crispr pioneer now in her eighties, publicly endorsed Luna’s releases in a Science magazine editorial: Ms. Reyes has liberated essential scientific information that corporations held hostage for commercial gain. Genetic sequences from naturally occurring organisms should not be locked behind intellectual property law. They belong to humanity’s knowledge commons. While corporations claim Luna stole trade secrets, I argue she freed biological knowledge that was never theirs to own. There are no trade secrets in biology—only knowledge temporarily hidden from the commons. This is civil disobedience of the highest order—breaking unjust laws to advance human freedom. Ms. Reyes didn’t steal; she liberated. MIT’s biology department invited Luna to lecture, while Harvard offered her a full scholarship despite her lack of a high school diploma. The legal battles consumed corporate resources while generating negative publicity. Heineken’s stock price dropped 34% as consumers organized boycotts in support of Luna’s “yeast liberation.” Beer sales plummeted as customers waited for home-brewed alternatives using Luna’s open-source genetics. The Flavor Renaissance Luna’s releases triggered an explosion of creativity that corporate R&D departments had never imagined. Within six months, amateur brewers worldwide were producing thousands of flavor variations impossible under corporate constraints. The open-source model enabled rapid iteration and global collaboration, rendering traditional brewing companies obsolete. The world was engaged. In some of the most unlikely places. In Evanston, Illinois, a group of former seminary students who discovered fermentation during a silent retreat, transformed Gregorian chants into microbial devotionals. Tenor Marcus Webb (Dr. Webb’s nephew) realized symbiosis mirrored vocal harmony—multiple voices creating something greater than their parts. “In honoring the mystery of fermentation we express our love of the Creator,” he said. Here's ‘Consortium Vocalis' honoring the mother SCOBY. [Chorus]Our SCOBYIs pureOur SCOBYIs strongOur SCOBYKnows no boundariesOur SCOBYStrengthens as it fermentsOur SCOBYIs bacteria and yeast Our SCOBYTurns sucrose into glucose and fructoseIt ferments these simple sugars into ethanol and carbon dioxide,Acetic acid bacteria oxidize much of that ethanol into organic acidsSuch as acetic, gluconic, and other acids.This steadily lowers the pHMaking the tea taste sour-tangy instead of purely sweet. [Chorus] Our SCOBYThen helps microbes produce acids, enzymes, and small amounts of B‑vitaminsWhile probiotics grow in the liquid.The pH falls to help inhibit unwanted microbesOur SCOBY creates a self-preserving, acidic environment in the tea [Chorus] In Kingston, Jamaica, Rastafarian’s combined an award-winning kombucha sequenced in Humboldt County, California, with locally grown ganja into a sacramental beverage to help open their mind to reasoning and focus on Jah. Once fermented, it was consumed over the course of a three-day Nyabinghi ceremony. “Luna Reyes is truly blessed. She strengthened our unity as a people, and our Rastafari’ booch help us chant down Babylon,” a Rasta man smiled, blowing smoke from a spliff the size of his arm. The Groundation Collective’s reggae anthem ‘Oh Luna’ joyfully celebrated Luna Reyes’ pioneering discovery. Oh Luna, Oh Luna, Oh Luna ReyesI love the sound of your nameYou so deserve your fame Luna, Luna, Oh Luna ReyesShining brightYou warm my heart Luna, Luna, Oh Luna ReyesYou cracked the codeTeenage prophet, fermentation queenSymbiosis roadA genius at seventeen Oh Luna, Luna, Luna ReyesBeautiful moonMakes me swoon Oh Luna, Luna, Luna ReyesFreedom to fermentYou are heaven sentTo save us Luna, Luna, Oh Luna ReyesYou opened the doorTo so much moreKombucha tastes so goodLike it should Oh Luna, Oh Luna, Oh LunaI love you, love you, love youOh Luna, Luna, LunaLove you, love you,Love Luna, Luna love. In São Paulo, Brazil, MAPA-certified Brazilian kombucha brands combined Heineken and cacao-fermenting yeasts with cupuaçu from indigenous Amazonian peoples, to create the chocolate-flavored ‘booch that won Gold at the 20th World Kombucha Awards. A cervejeiro explained to reporters: “Luna Reyes gave us the foundation. We added local innovation. This is what happens when you democratize biology.” The Brazilian singer Dandara Sereia covered ‘Our Fermented Future’—The Hollow Pines tune destined to become a hit at the 2053 Washington DC Fermentation Festival. Baby sit a little closer, sip some ‘booch with meI brewed this batch with the SCOBY my grandma gave to me.On the back porch swing at twilight, watching fireflies danceYour hand in mine, kombucha fine, the sweetest sweet romance. They say that wine and roses are the way to win the heartBut your kombucha warmed me right up from the start.Fermentation makes the heart grow fonder, truer words they ain’t been saidYour SCOBY’s got a place forever — in my heart, and in my bed. Let’s share our SCOBYs, baby, merge our ferments into oneLike cultures in a crock jar dancing, underneath the sun.The tang of your Lactobacillus is exactly what I’m missingYour Brettanomyces bacteria got this country girl reminiscing. Oh yeah, let’s share those SCOBYs, baby, merge our ferments into oneYour yeasts and my bacteria working till the magic’s doneYou’ve got the acetic acid honey, I’ve got the patience and the timeLet’s bubble up together, let our cultures intertwine. I’ve got that symbiotic feeling, something wild and something trueYour SCOBY’s in my heart, right there next to youThe way your Acetobacter turns sugar into goldIs how you turned my lonely life into a hand to hold. We’ve got the acetic acid and the glucuronic tooWe’ve got that symbiotic feeling, so righteous and so trueOne sip of your sweet ‘booch, Lord, and you had me from the start,It’s our fermented future, that no-one can tear apart. It’s our fermented future…It’s our fermented future…It’s our fermented future… “Luna Variants”—strains derived from her releases—began winning international brewing competitions, embarrassing corporate entries with their complexity and innovation. Traditional beer flavors seemed flat and artificial compared to the genetic symphonies created by collaborative open-source development. Despite the outpouring of positive vibes, the corporations spared no expense to hold Luna to account in the courts. The Preliminary Hearing A preliminary hearing was held in the United States District Court for the Northern District of California on June 14, 2044. Luna sat at the defendant’s table, her hands folded so tightly her knuckles had gone white. She wore a borrowed blazer—too big in the shoulders—over a white button-down shirt Maya had ironed that morning. At seventeen, she looked even younger under the courtroom’s fluorescent lights. Across the aisle, Heineken’s legal team occupied three tables. Fifteen attorneys in matching navy suits shuffled documents and whispered into phones. Their lead counsel, William Barr III, wore gold cufflinks that caught the light when he gestured. Luna recognized him from the news—the former Attorney General, now commanding $2,000 an hour to destroy people like her. Her own legal representation consisted of two people: Rose Kennerson from the Electronic Frontier Foundation, a public interest lawyer who’d flown in from DC on a red-eye, and Dr. Marcus Webb, technically a witness but sitting beside Luna because she’d asked him to. Behind them, the gallery was packed. Luna’s parents sat in the second row, her father’s face gray, her mother clutching a rosary. Maya had taken the day off work. Abuela Rosa sat in the front row directly behind Luna, her ancient SCOBY wrapped in silk in her lap, as if its presence might protect her granddaughter. Judge Catherine Ironwood entered—sixty-ish, steel-gray hair pulled back severely, known for pro-corporate rulings. She’d been a pharmaceutical industry lawyer for twenty years before her appointment. “All rise,” the bailiff called. Judge Ironwood settled into her chair and surveyed the courtroom with the expression of someone who’d already decided the outcome and resented having to perform the formalities. “We’re here for a preliminary injunction hearing in Heineken International B.V. versus Luna Marie Reyes.” She looked directly at Luna. “Ms. Reyes, you’re seventeen years old?” Luna stood, hesitant. “Yes, your honor.” “Where are your parents?” “Here, your honor.” Luna’s mother half-rose, then sat back down. “Ms. Kennerson, your client is a minor. Are the parents aware they could be held liable for damages?” Rose Kennerson stood smoothly. “Yes, your honor. The Reyes family has been fully advised of the legal implications.” Luna glanced back. Her father’s jaw was clenched so tight she could see the muscles working. He wouldn’t meet her eyes. “Very well. Mr. Barr, you may proceed.” Barr rose like a battleship emerging from fog—massive, expensive, inevitable. He buttoned his suit jacket and approached the bench without notes. “Your honor, this is the simplest case I’ve argued in thirty years. The defendant admits to obtaining my client’s proprietary biological materials. She admits to sequencing their genetic information. She admits to distributing that information globally, in deliberate violation of trade secret protections that have existed for over 150 years. She did this knowingly, systematically, and with the explicit intent to destroy my client’s competitive advantage.” Luna felt Sarah’s hand on her arm—stay calm. Barr continued. “Heineken International has invested over $200 million in the development, cultivation, and protection of the A-yeast strain. Then this teenager”—he pointed at Luna—”obtained samples from our waste disposal systems, reverse-engineered our genetic sequences, and released them to the world via BitTorrent, deliberately placing them beyond retrieval.” He paced now, warming to his theme. “The damage is incalculable. We estimate lost market value at $50 billion. But it’s not just about money. The defendant has destroyed the possibility of competition in the brewing industry. When everyone has access to the same genetic materials, there’s no innovation, no differentiation, no reason for consumers to choose one product over another. She has, in effect, communized an entire industry.” Luna couldn’t help herself. “That’s not—” Sarah grabbed her wrist. “Don’t.” Judge Ironwood’s eyes narrowed. “Ms. Reyes, you will have your opportunity to speak. Until then, you will remain silent, or I will have you removed from this courtroom. Do you understand?” “Yes, your honor.” Luna’s voice came out smaller than she intended. Barr smiled slightly. “Your honor, the relief we seek is straightforward. We ask this court to order the defendant to provide us with a complete list of all servers, websites, and distribution networks where the stolen genetic data currently resides. We ask that she be ordered to cooperate fully in suppressing the data. We ask that she be enjoined from any further distribution. And we ask that she be ordered to pay compensatory damages of $5 billion, plus punitive damages to be determined at trial.” He returned to his seat. One of his associate attorneys handed him a bottle of Pellegrino. He took a sip and waited. Judge Ironwood looked at Sarah. “Ms. Kennerson?” Sarah stood. She looked tiny compared to Barr—five-foot-three, maybe 110 pounds, wearing a suit from Target. But when she spoke, her voice filled the courtroom. “Your honor, Mr. Barr has given you a compelling story about a corporation that’s been wronged. But it’s not the right story. The right story is about whether naturally occurring organisms—creatures that evolved over millions of years, long before humans ever existed—can be owned by a corporation simply because that corporation happened to isolate them.” She walked toward the bench. “Let’s be clear about what the A-yeast strain is. It’s not a genetically modified organism. It’s not a patented invention. It’s a naturally occurring yeast. Heineken didn’t create it. Evolution created it. Heineken merely found it. And for 158 years, they’ve claimed that finding something gives them the right to prevent anyone else from studying it, understanding it, or using it.” Barr was on his feet. “Objection, your honor. This is a preliminary hearing about injunctive relief, not a philosophical debate about intellectual property theory.” “Sustained. Ms. Kennerson, please focus on the specific legal issues before this court.” “Your honor, the specific legal issue is whether naturally occurring genetic sequences constitute protectable trade secrets. My client contends they do not. She obtained the yeast samples from Heineken’s waste disposal—materials they had discarded. Under the garbage doctrine, she had every right to analyze those materials. The genetic sequences she discovered are factual information about naturally occurring organisms. You cannot trade-secret facts about nature.” Luna watched Judge Ironwood’s face. Nothing. No reaction. Sarah pressed on. “Mr. Barr claims my client ‘stole’ genetic information worth $5 billion. But information cannot be stolen—it can only be shared. When I tell you a fact, I don’t lose possession of that fact. We both have it. That’s how knowledge works. Heineken hasn’t lost their yeast. They still have it. They can still brew with it. What they’ve lost is their monopoly on that knowledge. And monopolies on facts about nature should never have existed in the first place.” “Your honor—” Barr tried to interrupt. Judge Ironwood waved him down. “Continue, Ms. Kennerson.” “Your honor, Heineken wants this court to order a seventeen-year-old girl to somehow suppress information that has already been distributed to over 100,000 people in 147 countries. That’s impossible. You can’t unring a bell. You can’t put knowledge back in a bottle. Even if this court ordered my client to provide a list of servers—which she shouldn’t have to do—that list would be incomplete within hours as new mirror sites appeared. The information is out. The only question is whether we punish my client for sharing factual information about naturally occurring organisms.” She turned to face Luna’s family. “Ms. Reyes taught herself bioinformatics from YouTube videos. She works at home with equipment she bought on eBay. She has no criminal record. She’s never been in trouble. She saw a question that interested her—why do commercial beers taste like they do?—and she pursued that question with the tools available to her. When she discovered the answer, she shared it with the world, under a Creative Commons license that specifically protects sharing for educational and scientific purposes. If that’s terrorism, your honor, then every scientist who’s ever published a research paper is a terrorist.” Sarah sat down. Luna wanted to hug her. Judge Ironwood leaned back. “Ms. Reyes, stand up.” Luna rose, her legs shaking. “Do you understand the seriousness of these proceedings?” “Yes, your honor.” “Do you understand that Heineken International is asking me to hold you in contempt of court if you refuse to help them suppress the information you released?” “Yes, your honor.” “Do you understand that contempt of court could result in your detention in a juvenile facility until you reach the age of eighteen, and potentially longer if the contempt continues?” Luna’s mother gasped audibly. Her father put his arm around her. “Yes, your honor,” Luna said, though her voice wavered. “Then let me ask you directly: If I order you to provide Heineken with a complete list of all locations where the genetic data you released currently resides, will you comply?” The courtroom went silent. Luna could hear her own heartbeat. Sarah started to stand—”Your honor, I advise my client not to answer—” “Sit down, Ms. Kennerson. I’m asking your client a direct question. She can choose to answer or not.” Judge Ironwood’s eyes never left Luna. “Well, Ms. Reyes? Will you comply with a court order to help Heineken suppress the information you released?” Luna looked at her parents. Her mother was crying silently. Her father’s face was stone. She looked at Abuela Rosa. Her grandmother nodded once—tell the truth. Luna looked back at the judge. “No, your honor.” Barr shot to his feet. “Your honor, the defendant has just admitted she intends to defy a court order—” “I heard her, Mr. Barr.” Judge Ironwood’s voice was ice. “Ms. Reyes, do you understand you’ve just told a federal judge you will refuse a direct order?” “Yes, your honor.” “And you’re still refusing?” “Yes, your honor.” “Why?” Sarah stood quickly. “Your honor, my client doesn’t have to explain—” “I want to hear it.” Judge Ironwood leaned forward. “Ms. Reyes, tell me why you would risk jail rather than help undo what you’ve done.” Luna took a breath. Her whole body was shaking, but her voice was steady. “Because it would be wrong, your honor.” “Wrong how?” “The genetic sequences I released evolved over millions of years. Heineken didn’t create that yeast. They isolated one strain and claimed ownership of it. The code of life belongs to everyone. That’s humanity’s heritage. Even if you send me to jail, I can’t help suppress the truth.” Judge Ironwood stared at her for a long moment. “That’s a very pretty speech, Ms. Reyes. But this court operates under the law, not your personal philosophy about what should or shouldn’t be owned. Trade secret law exists. Heineken’s rights exist. And you violated those rights.” Luna did not hesitate. “With respect, your honor, I don’t think those rights should exist.” Barr exploded. “Your honor, this is outrageous! The defendant is openly stating she believes she has the right to violate any law she disagrees with—” “That’s not what I said.” Luna’s fear was transforming into something else—something harder. “I’m saying that some laws are unjust. And when laws are unjust, civil disobedience becomes necessary. People broke unjust laws during the civil rights movement. People broke unjust laws when they helped slaves escape. The constitution says members of the military do not have to obey illegal orders, despite what those in power might claim. Sometimes the law is wrong. And when the law says corporations can own genetic information about naturally occurring organisms, the law is wrong.” Judge Ironwood’s face flushed. “Ms. Reyes, you are not Rosa Parks. This is not the civil rights movement. This is a case about intellectual property theft.” “It’s a case about whether life can be property, your honor.” “Enough.” Judge Ironwood slammed her gavel. “Ms. Kennerson, control your client.” Sarah pulled Luna back into her chair. “Luna, stop talking,” she hissed. Judge Ironwood shuffled papers, visibly trying to compose herself. “I’m taking a fifteen-minute recess to consider the injunction request. We’ll reconvene at 11:30. Ms. Reyes, I strongly suggest you use this time to reconsider your position.” The gavel fell again, and Judge Ironwood swept out. The hallway outside the courtroom erupted. Reporters swarmed. Luna’s father grabbed her arm and pulled her into a witness room. Her mother followed, still crying. Maya slipped in before Sarah closed the door. “What were you thinking?” Luna’s father’s voice shook. “You just told a federal judge you’ll defy her orders. They’re going to put you in jail, Luna. Do you understand that? Jail!” “Ricardo, please—” Her mother tried to calm him. “No, Elena. Our daughter just committed contempt of court in front of fifty witnesses. They’re going to take her from us.” He turned to Luna, his eyes wet. “Why? Why couldn’t you just apologize? Say you made a mistake? We could have ended this.” “Because I didn’t make a mistake, Papa.” “You destroyed their property!” “It wasn’t their property. It was never their property.” “The law says it was!” “Then the law is wrong!” Her father stepped back as if she’d slapped him. “Do you know what your mother and I have sacrificed to keep you out of trouble? Do you know how hard we’ve worked since we came to this country to give you opportunities we never had? And you throw it away for yeast. Not for justice. Not for people. For yeast.” Luna’s eyes filled with tears. “It’s not about yeast, Papa. It’s about whether corporations get to own life. If Heineken can own yeast, why not bacteria? Why not human genes? Where does it stop?” “It stops when my daughter goes to jail!” He was shouting now. “I don’t care about Heineken. I don’t care about yeast. I care about you. And you just told that judge you’ll defy her. She’s going to put you in jail, and there’s nothing I can do to stop it.” “Ricardo, por favor—” Elena put her hand on his arm. He shook it off. “No. She needs to hear this. Luna, if you go to jail, your life is over. No college will accept you. No company will hire you. You’ll have a criminal record. You’ll be marked forever. Is that what you want?” “I want to do what’s right.” “What’s right is protecting your family! What’s right is not destroying your future for a principle!” he said. Luna responded, “What’s right is not letting corporations own the code of life!”They stared at each other. Maya spoke up quietly from the corner. “Papa, she can’t back down now. The whole world is watching.” “Let the world watch someone else!” Ricardo turned on Maya. “You encourage this. You film her, you post her manifestos online, you help her become famous. You’re her sister. You’re supposed to protect her, not help her destroy herself.” “I am protecting her,” Maya said. “I’m protecting her from becoming someone who backs down when the world tells her she’s wrong, even though she knows she’s right.” Ricardo looked between his daughters. “Ambos están locos! You’re both insane.” Abuela Rosa opened the door and entered. She’d been listening from the hallway. “Ricardo, enough.” “Mama, stay out of this.” “No.” Rosa moved between Ricardo and Luna. “You’re afraid. I understand. But fear makes you cruel, mijo. Your daughter is brave. She’s doing something important. And you’re making her choose between you and what’s right. Don’t do that.” “She’s seventeen years old! She’s a child!” “She’s old enough to know right from wrong.” Rosa put her hand on Ricardo’s cheek. “When I was sixteen, I left Oaxaca with nothing but the clothes on my back and this SCOBY. Everyone said I was crazy. Your father said I would fail. But I knew I had to go, even if it cost me everything. Sometimes our children have to do things that terrify us. That’s how the world changes.” Ricardo pulled away. “If they put her in jail, will that change the world, Mama? When she’s sitting in a cell while Heineken continues doing whatever they want, will that have been worth it?” “Yes,” Luna said quietly. “Even if I go to jail, yes. Because thousands of people now have the genetic sequences, Heineken can’t put that back. They can punish me, but they can’t undo what I did. The information is free. It’s going to stay free. And if the price of that is me going to jail, then that’s the price.” Her father looked at her as if seeing her for the first time. “I don’t know who you are anymore.” “I’m still your daughter, Papa. I’m just also someone who won’t let corporations own life.” A knock on the door. Sarah poked her head in. “They’re reconvening. Luna, we need to go.” Back in the courtroom, the atmosphere had shifted. The gallery was more crowded—word had spread during the recess. Luna recognized several people from online forums. Some held signs reading “FREE LUNA” and “GENETICS BELONG TO EVERYONE.” Judge Ironwood entered and sat without ceremony. “I’ve reviewed the submissions and heard the arguments. This is my ruling.” Luna’s hand found Maya’s in the row behind her. Squeezed tight. “The question before this court is whether to grant Heineken International’s motion for a preliminary injunction requiring Ms. Reyes to assist in suppressing the genetic information she released. To grant such an injunction, Heineken must demonstrate four things: likelihood of success on the merits, likelihood of irreparable harm without the injunction, balance of equities in their favor, and that an injunction serves the public interest.” Barr was nodding. These were his arguments. “Having considered the evidence and the applicable law, I find that Heineken has demonstrated likelihood of success on the merits. Trade secret law clearly protects proprietary business information, and the A-yeast strain appears to meet the legal definition of a trade secret.” Luna’s stomach dropped. “However, I also find that Heineken has failed to demonstrate that a preliminary injunction would effectively prevent the irreparable harm they claim. Ms. Kennerson is correct that the genetic information has already been distributed to over 100,000 people worldwide. Ordering one teenager to provide a list of servers would be, in technical terms, pointless. New copies would appear faster than they could be suppressed.” Barr’s face tightened. “Furthermore, I find that the balance of equities does not favor Heineken. They ask this court to potentially incarcerate a seventeen-year-old girl for refusing to suppress information that is, by her account, factual data about naturally occurring organisms. The potential harm to Ms. Reyes—including detention, criminal record, and foreclosure of educational and career opportunities—substantially outweighs any additional harm Heineken might suffer from continued distribution of information that is already widely distributed.” Luna felt Maya’s grip tighten. Was this good? This sounded good. “Finally, and most importantly, I find that granting this injunction would not serve the public interest. The court takes judicial notice that this case has generated substantial public debate about the scope of intellectual property protection in biotechnology. The questions raised by Ms. Reyes—whether naturally occurring genetic sequences should be ownable, whether facts about nature can be trade secrets, whether knowledge can be property—are questions that deserve answers from a higher authority than this court. These are questions for appellate courts, perhaps ultimately for the Supreme Court. And they are questions best answered in the context of a full trial on the merits, not in an emergency injunction hearing.” Barr was on his feet. “Your honor—” “Sit down, Mr. Barr. I’m not finished.” He sat, his face purple. “Therefore, Heineken International’s motion for preliminary injunction is denied. Ms. Reyes will not be required to assist in suppressing the genetic information she released. However,”—Judge Ironwood looked directly at Luna—”this ruling should not be construed as approval of Ms. Reyes’ actions. Heineken’s claims for damages and other relief remain viable and will proceed to trial. Ms. Reyes, you may have won this battle, but this war is far from over. Anything you want to say?” Luna stood slowly. “Your honor, I just want to say… thank you. For letting this go to trial. For letting these questions be answered properly. That’s all I ever wanted—for someone to seriously consider whether corporations should be allowed to own genetic information about naturally occurring organisms. So thank you.” Judge Ironwood’s expression softened slightly. “Ms. Reyes, I hope you’re prepared for what comes next. Heineken has unlimited resources. They will pursue this case for years if necessary. You’ll be in litigation until you’re twenty-five years old. Your entire young adulthood will be consumed by depositions, court appearances, and legal fees. Are you prepared for that?” “Yes, your honor.” “Why?” Luna glanced at her grandmother, who nodded. “Because some questions are worth answering, your honor. Even if it takes years. Even if it costs everything. The question of whether corporations can own life—that’s worth answering. And if I have to spend my twenties answering it, then that’s what I’ll do.” Judge Ironwood studied her for a long moment. “You remind me of someone I used to know. Someone who believed the law should serve justice, not just power.” She paused. “That person doesn’t exist anymore. The law ground her down. I hope it doesn’t do the same to you.” She raised her gavel. “This hearing is adjourned. The parties will be notified of the trial date once it’s scheduled. Ms. Reyes, good luck. I think you’re going to need it.” The gavel fell. Outside the courthouse, the scene was chaotic. News cameras surrounded Luna. Reporters shouted questions. But Luna barely heard them. She was looking at her father, who stood apart from the crowd, watching her. She walked over to him. “Papa, I’m sorry I yelled.” He didn’t speak for a moment. Then he pulled her into a hug so tight it hurt. “Don’t apologize for being brave,” he whispered into her hair. “I’m just afraid of losing you.” “You won’t lose me, Papa. I promise.” “You can’t promise that. Not anymore.” He pulled back, holding her shoulders. “But I’m proud of you. I’m terrified, but I’m proud.” Her mother joined them, tears streaming down her face. “No more court. Please, no more court.” “I can’t promise that either, Mama.” Elena touched Luna’s face. “Then promise me you’ll be careful. Promise me you’ll remember that you’re not just fighting for genetics. You’re fighting for your life.” Luna smiled. “I promise.” Abuela Rosa appeared, carrying her SCOBY. “Come, mija. We should go before the reporters follow us home.” As they pushed through the crowd toward Maya’s car, Luna's phone buzzed continuously. Text messages and emails pouring in. But what caught her attention was a text from Dr. Webb: You were right. I’m sorry I doubted. Check your email—Dr. Doudna wants to talk. Luna opened her email. The subject line made her stop walking: From: jennifer.doudna@berkeley.eduSubject: Civil Disobedience of the Highest Order She started to read: Dear Ms. Reyes, I watched your hearing this morning. What you did in that courtroom—refusing to back down even when threatened with jail—was one of the bravest things I’ve seen in forty years of science. You’re not just fighting for yeast genetics. You’re fighting for the principle that knowledge about nature belongs to humanity, not to corporations. I want to help… Luna looked up at her family—her father’s worried face, her mother’s tears, Maya’s proud smile, Abuela Rosa’s serene confidence. Behind them, the courthouse where she’d nearly been sent to jail. Around them, reporters and cameras and strangers who’d traveled across the country to support her. She thought about Judge Ironwood’s warning: This war is far from over. She thought about Barr’s face when the injunction was denied. She thought about the thousands who’d downloaded the genetic sequences and were, right now, brewing with genetics that had been locked away for 158 years. Worth it. All of it. Even the fear. Maya opened the car door. “Come on, little revolutionary. Let’s go home.” The Corporate Surrender By 2045, both Heineken and Anheuser-Busch quietly dropped their lawsuits against Luna. Their legal costs had exceeded $200 million while accomplishing nothing except generating bad publicity. More importantly, their “protected” strains had become worthless in a market flooded with superior alternatives. Heineken’s CEO attempted to salvage the company by embracing open-source brewing. His announcement that Heineken would “join the La Luna Revolution” was met with skepticism from the brewing community, which recalled the company’s aggressive legal tactics. The craft brewing community’s response was hostile. “They spent two years trying to destroy her,” a prominent brewmaster told The New Brewer Magazine. “Now they want credit for ’embracing’ the revolution she forced on them? Heineken didn’t join the Luna Revolution—they surrendered to it. There’s a difference.” The global brands never recovered their market share. Luna’s Transformation Luna’s success transformed her from a garage tinkerer into a global icon of the open knowledge movement. Her 2046 TED Talk, “Why Flavor Belongs to Everyone,” went viral. She argued that corporate control over living organisms represented “biological colonialism” that impoverished human culture by restricting natural diversity. Rather than commercializing her fame, Luna founded the Global Fermentation Commons, a nonprofit organization dedicated to preserving and sharing microbial genetics worldwide. Their laboratories operated as open-access research facilities where anyone could experiment with biological systems. The headquarters of the Global Fermentation Commons occupied a former Genentech facility donated by Dr. Webb. Six continents, forty researchers, one mission: preserve and share microbial genetics worldwide. Luna addressed a crowded auditorium at the organization’s third anniversary. “When I released Heineken and Budweiser’s yeast strains, some people called it theft. Others called it liberation. I called it returning biological knowledge to the commons, where it belongs. Three years later, so-called Luna Variants have created economic opportunities for thousands of small brewers, improved food security in developing regions, and demonstrated that genetic freedom drives innovation faster than corporate control.” She continued. “We’re not stopping with beer. The same principles apply to all fermentation: cheese cultures, yogurt bacteria, koji fungi, sourdough starters. Every traditionally fermented food relies on microorganisms that corporations increasingly claim to own. We’re systematically liberating them.” A World Health Organization representative raised a concern: “Ms. Reyes, while we support democratizing food fermentation, there are legitimate concerns about pharmaceutical applications. What prevents someone from using your open-source genetics to create dangerous organisms?” Luna nodded. “Fair question. First, the organisms we release are food-safe cultures with centuries of safe use. Second, dangerous genetic modifications require sophisticated laboratory equipment and expertise—far beyond what releasing genetic sequences enables. Third, determined bad actors already have access to dangerous biology, enabled by AI. We’re not creating new risks; we’re democratizing beneficial biology.” “Pharmaceutical companies argue you’re undermining their investments in beneficial organisms,” another representative pressed. “Pharmaceutical companies invest in modifying organisms,” Luna clarified. “Those modifications can be patented. What we oppose is claiming ownership over naturally occurring organisms or their baseline genetics. If you genetically engineer a bacterium to produce insulin, patent your engineering. Don’t claim ownership over the bacterial species itself.” A Monsanto representative stood. “Your organization recently cracked and released our proprietary seed genetics. That’s direct theft of our property.” Luna didn’t flinch. “Seeds that farmers cultivated for thousands of years before Monsanto existed? You didn’t invent corn, wheat, or soybeans. You modified them. Your modifications may be protectable; the baseline genetics are humanity’s heritage. We’re liberating what should never have been owned.” “The ‘Luna Legion’ has cost us hundreds of millions!” the representative protested. “Good,” Luna responded calmly. “You’ve cost farmers their sovereignty for decades. Consider it karma.” After the presentation, Dr. Doudna approached Luna privately. “You’ve accomplished something remarkable,” the elderly scientist said. “When I developed Crispr, I never imagined a teenager would use similar principles to challenge corporate biology. You’re forcing conversations about genetic ownership that we’ve avoided for decades.” “It needed forcing,” Luna replied. “Corporations were quietly owning life itself, one patent at a time. Someone had to say no.” “The pharmaceutical industry is terrified of you,” Doudna continued. “They see what happened to brewing and imagine the same for their carefully controlled bacterial strains. You’re going to face even more aggressive opposition.” “I know. Once people understand that biological knowledge can be liberated, they start questioning all biological ownership. We’re not stopping.” The New Economy of Taste Following Luna’s breakthrough, peer-to-peer flavor-sharing platforms emerged as the dominant force in food culture. The “FlavorChain” blockchain allowed brewers to track genetic lineages while ensuring proper attribution to original creators. SCOBY lineages were carefully sequenced, catalogued, and registered on global blockchain ledgers. Each award-winning kombucha strain carried a “genetic passport”—its microbial makeup, the unique balance of yeasts and bacteria that gave rise to particular mouthfeel, fizz, and flavor spectrum, was mapped, hashed, and permanently recorded. Brewers who created a new flavor could claim authorship, just as musicians once copyrighted songs. No matter how many times a SCOBY was divided, its fingerprint could be verified. Fermentation Guilds formed to share recipes through FlavorChain, enabling decentralized digital markets like SymbioTrdr, built on trust and transparency rather than speculation. They allowed people to interact and transact on a global, permissionless, self-executing platform. Within days, a SCOBY strain from the Himalayas could appear in a brew in Buenos Aires, its journey traced through open ledgers showing who tended, adapted, and shared it. Kombucha recipes were no longer jealously guarded secrets. They were open to anyone who wanted to brew. With a few clicks, a Guild member in Nairobi could download the blockchain-verified SCOBY genome that had won Gold at the Tokyo Fermentation Festival. Local biotech printers—as common in 2100 kitchens as microwave ovens had once been—could reconstitute the living culture cell by cell. Children began inheriting SCOBY lineages the way earlier generations inherited family names. Weddings combined SCOBY cultures as symbolic unions. (Let’s share our SCOBYs, baby, merge our ferments into one.) When someone died, their SCOBY was divided among friends and family—a continuation of essence through taste. Kombucha was no longer merely consumed; it was communed with. This transparency transformed kombucha from a minority regional curiosity into a universal language. A festival in Brazil might feature ten local interpretations of the same “Golden SCOBY” strain—one brewed with passionfruit, another with cupuaçu, a third with açaí berries. The core microbial signature remained intact, while the terroir of fruit and spice gave each version a unique accent. Brewers didn’t lose their craft—they gained a canvas. Award-winning SCOBYs were the foundations on which endless new flavor experiments flourished. Many people were now as prolific as William Esslinger, the founder of St Louis’s Confluence Kombucha, who was renowned for developing 800 flavors in the 2020s. Code of Symbiosis The Symbiosis Code, ratified at the first World Fermentation Gathering in Reykjavik (2063), bound Fermentation Guilds to three principles: Transparency — All microbial knowledge is to be shared freely. Reciprocity — No brew should be produced without acknowledging the source. Community — Every fermentation must nourish more than the brewer. This code replaced corporate law. It was enforced by reputation, not by governments. A Guild member who betrayed the code found their SCOBYs mysteriously refusing to thrive—a poetic justice the biologists never quite explained. Every Guild had elders—called Mothers of the Jar or Keepers of the Yeast. They carried living SCOBYs wrapped in silk pouches when traveling, exchanging fragments as blessings. These elders became moral anchors of the age, counselors and mediators trusted more than politicians. When disputes arose—over territory, resources, or ethics—brewers, not lawyers, met to share a round of Truth Brew, a ferment so balanced that it was said to reveal dishonesty through bitterness. The Fullness of Time The International Biotech Conference of 2052 invited Luna to give the closing keynote—a controversial decision that prompted several corporate sponsors to withdraw support. The auditorium was packed with supporters, critics, and the merely curious. “Nine years ago, I released genetic sequences for beer yeast strains protected as trade secrets. I was called a thief, a bioterrorist, worse. Today, I want to discuss what we’ve learned from those years of open-source biology.” She displayed a chart showing the explosion of brewing innovation since 2043. “In the traditional corporate model, a few companies control a few strains, producing a limited variety. With the open-source model, thousands of brewers using thousands of variants, producing infinite diversity. As Duff McDonald wrote “Anything that alive contains the universe, or infinite possibility. Kombucha is infinite possibility in a drink.” And the results speak for themselves—flavor innovation accelerated a thousand-fold when we removed corporate control.” A student activist approached the microphone. “Ms. Reyes, you’ve inspired movements to liberate seed genetics, soil bacteria, and traditional medicine cultures. The ‘Luna Legion’ is spreading globally. What’s your message to young people who want to continue this work?” Luna smiled. “First, understand the risks. I was sued by multinational corporations, received death threats, spent years fighting legal battles. This work has costs. Second, be strategic. Release information you’ve generated yourself through legal methods—no hacking, no theft. Third, build communities. I survived because people supported me—legally, financially, emotionally. You can’t fight corporations alone. Finally, remember why you’re doing it: to return biological knowledge to the commons where it belongs. That purpose will sustain you through the hard parts.” Teaching By twenty-eight, Luna was a MacArthur Fellow, teaching fermentation workshops in a converted Anheuser-Busch facility. As she watched her students—former corporate employees learning to think like ecosystems rather than factories—she reflected that her teenage hack had accomplished more than liberating yeast genetics. She had helped humanity remember that flavor, like knowledge, grows stronger when shared rather than hoarded. Luna’s garage had evolved into a sophisticated community biolab. The original jury-rigged equipment had been replaced with professional gear funded by her MacArthur Fellowship. Abuela Rosa still maintained her fermentation crocks in the corner—a reminder of where everything started. A group of five

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AI verandert de reclame-industrie in razend tempo. Wat betekent dat voor het digitale productiehuis Monks? Co-founder Wesley ter Haar vertelt hoe zijn bedrijf zich opnieuw moet uitvinden.Deze aflevering in het kort:☑️ Het businessmodel van creatieve agency’s ontleed☑️ Hoe het bureau nieuwe AI-tools ontwikkelt om relevant te blijven☑️ OpenAI mengt zich in de browser-warIn deze aflevering duiken we in de razendsnelle veranderingen binnen de creatieve industrie. Monks, bekend van campagnes voor wereldmerken als Google, Nike en Heineken, staat al jarenlang symbool voor innovatie in digitale productie. Nu AI de sector in hoog tempo hertekent, moet het bedrijf op zoek naar nieuwe manieren om relevant te blijven. Co-founder Wesley ter Haar verbleef lange tijd in de Verenigde Staten. Hij vertelt wanneer hij voor het eerst besefte dat de grond onder zijn agency begon te schuiven. Hoe bouw je verder aan een internationaal creatief powerhouse, terwijl technologie de spelregels herschrijft en oude zekerheden wegvallen?

Rugby Analyst Brent Pope and former Ireland International Shane Byrne join Shane Hannon in studio to talk all things Irish Rugby and preview this evening's fierce encounter between Ireland and South Africa in the Aviva Stadium The Saturday Panel is presented by Heineken

La Pologne connaît l'une des plus fortes croissances de l'Union européenne, 3,7% du PIB au troisième trimestre. Ces derniers mois, l'économie polonaise s'est montrée résiliente face aux tensions douanières et à la guerre en Ukraine. Mais aujourd'hui, l'intelligence artificielle vient menacer ce miracle économique. L'économie polonaise a été portée ces dernières années par les investissements étrangers. Finance, ressources humaines, marketing et construction. Le pays est aussi devenu le champion de l'externalisation des processus métiers. Cela consiste, par exemple, à confier une partie des opérations commerciales d'une entreprise française à un prestataire de services, basé en Pologne. L'IA pourrait faire disparaître certains emplois Mais aujourd'hui, le coût de la main-d'œuvre a augmenté et un certain nombre de ces emplois dans le secteur des services, qui ont attiré les jeunes Polonais, pourraient disparaître. Ils risquent d'être remplacés par l'intelligence artificielle. Les multinationales implantées en Pologne suppriment des emplois. À lire aussiPologne : la difficile croissance des start-up de l'industrie d'armement C'est le cas à Cracovie qui était devenue une des villes les plus dynamiques du pays. Cela concerne les spécialistes du traitement des données, de l'hébergement web, de la comptabilité et même le conseil fiscal. Le brasseur Heineken, par exemple, transfère progressivement plusieurs centaines de postes en Inde. C'est aussi le cas de la banque HSBC, pour des opérations simples qui seront désormais effectuées en Asie. Effet domino Est-ce un risque pour l'économie du pays ? Pas encore, mais c'est ce que redoutent les Polonais. Le pays est le premier pays européen pour les services aux entreprises internationales, devant l'Inde et les États-Unis. Un secteur qui représente 6% du PIB polonais et qui emploie près d'un demi-million de personnes. Et l'IA dans ces entreprises aussi est en train d'automatiser certains processus. Avec, à la clé, un effet domino. Les suppressions d'emplois dans les entreprises de service et les multinationales fragilisent les autres secteurs. Celui de la restauration qui perd une partie de sa clientèle aisée. On peut aussi citer les sociétés de locations de bureaux dont les tours se vident parce qu'une partie des opérations a été transférée vers des pays à moindres coûts. Vers un nouveau modèle économique Dans ce contexte, la Pologne devra changer son modèle économique pour s'adapter. La mutation est en marche. La Pologne aussi veut prendre le train de l'IA. Une deuxième usine d'intelligence artificielle dotée de supercalculateur devrait bientôt être inaugurée à Cracovie, comme la première. Un projet ambitieux qui vise à faire de la Pologne un leader européen de l'IA. Attirer une nouvelle vague d'investissements et de talents pour in fine créer des emplois plus qualifiés. À lire aussiPologne: manifestation à Varsovie contre le pacte migratoire européen et l'afflux de migrants

In this episode of Collisions YYC, Tyler Chisholm welcomes Andrew Bullied, Co-Founder and Sales Director of Annex Ale Project, for an inside look at how one of Calgary's most creative breweries became a beverage company to watch. While known for their beer, it's their soda line—playful, nostalgic, and totally unique—that's stealing the spotlight. Andrew explores how Annex's non-alcoholic sodas went from taproom curiosity to a core business line, appealing to everyone from sober adults to soda-loving kids. They talk brand flexibility, beverage innovation, local sourcing, and how embracing fun can be a serious strategy. If you're interested in entrepreneurship, product expansion, or the future of craft beverage, this episode fizzes with insight.In this episode:How Annex Ale Project has evolved its brand without becoming too precious about itThe challenges and rewards of crafting non-alcoholic beer that actually tastes goodWhy today's consumers crave novelty, creativity, and “weird” in their beerBalancing local identity with broader market ambitionsThoughts on taproom culture, pricing pressures, and pandemic pivotsWhat it means to stay independent and inventive in a competitive craft beer landscapeTop 3 Wisdom Bombs“The beer consumer that wants new and exciting bold flavours and they want to be challenged with the things.” - Andrew Bullied“One thing that we've really focused on over the last years is not being too precious about a brand.” - Andrew Bullied“The giant breweries like Asahi and Heineken and Guinness, they're driving the non-alcoholic beer market and they've invested in technology to make sure it actually tastes pretty good.” - Andrew BulliedThis episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We're on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycYouTube: https://www.youtube.com/@collisionsyycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that's amazing about Western Canada.We sincerely appreciate your support of our local podcast.Host links:Tyler's website: https://www.tylerchisholm.comTyler's LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Andrew Bullied's LinkedIn: https://www.linkedin.com/in/andrew-bullied-031b33262Annex Ale Project's Website: https://www.annexales.comAnnex Ale Project's LinkedIn: https://www.linkedin.com/company/annex-ale-project/Annex Ale Project's Instagram: https://www.instagram.com/annexalesCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

Goodnature CEO Dave Shoemack has had one of the more unusual startup careers you will hear about. From big beer at Heineken HQ, to helping turn VanMoof into the “Tesla of e-bikes” in Amsterdam, to leading Wellington trap-maker Goodnature and living with a founder at home through natural perfume brand Abel.In this episode of Startup Theatre, Troy and Serge sit down with Dave to talk about building global hardware companies from tiny teams, dealing with bankruptcy and rebirth, and why focus and courage matter more than almost anything else.You will hear:The inside story of VanMoof's rise, the brave anti-car ad that was banned in France, and what it felt like to watch the company go bankrupt after he leftHow Dave walked away from a cushy global role at Heineken, battled crippling imposter syndrome, and learned to love “lobster moments” where growth only comes from discomfortWhy VanMoof eventually doubled down on one bike, one audience, and one moment, and how that extreme focus translated directly into brand powerThe move back to Wellington, joining Goodnature's board then stepping up as CEO, and what it is really like to manufacture smart, humane traps 100 metres from the Basin Reserve and ship them to the worldDinner-table startup life with his wife Frances, founder of natural perfume house Abel, and the difference between pioneers who start things and settlers who grow themHow Goodnature keeps “founder chaos” alive in a 20-year-old company, and why Kiwi companies should stop selling out too earlyIn a new “Behind the Curtain” explainer segment, Serge also breaks down ESOPs and share options:What ESOP and options actually are, and why most employees do not receive real shares up frontHow vesting, cliffs, good leaver and bad leaver provisions work in New ZealandWhat happens to your options if the company sells early, or you leaveWhen tax hits, how net settlement usually works, and whether ESOP is really “worth it”Practical advice on negotiating salary first, then treating options as upside rather than your base payFinally, Troy and Serge answer audience questions, talk through the new Behind the Curtain segment, and explain how you can be in the draw for a $1,000 Prezi card as they work towards the 100th episode.Sponsor:This episode is brought to you by Vanta. If you are starting or scaling your security programme, Vanta automates compliance for ISO 27001, SOC 2, and more.Get USD $1,000 off at: vanta.com/startuptheaterLinks from this episode:Goodnature: https://goodnature.co.nzVanMoof: https://www.vanmoof.comAbel fragrance: https://abelodor.com

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.

Charles Wyeth – Enterprise and Supplier Development Manager, Heineken Beverages SAfm Market Update - Podcasts and live stream

In this evening's show we take a look at what seems to have spooked the market, the GEPF's 13% portfolio jump, SME support from Heineken and Absa, Bidvest Bank's streamlined international payments, youth development efforts by Sasria and IISA, and top home upgrades that boost both ‘staycation' comfort and property value. SAfm Market Update - Podcasts and live stream

Neste CMO Playbook, Cecília Bottai revela como a Heineken construiu um diferencial que vai além do preço. A marca apesar de centenária só está no Brasil desde 2010, e mudou em menos de uma década toda a relação do consumidor brasileiro com cervejas premium.Além das questões relacionadas ao produto (ser puro malte e ter amargor inegociável), a empresa aproveitou o patrocínio de grandes plataformas culturais (F1 e UEFA Champions League as principais) além da distribuição obtida com a compra da Brasil Kirin em 2017.Cecília discute como a marca se mantém relevante, adotando uma linguagem progressista, mas não alienando nenhum dos nichos que a marca comunica.

Reading un ny father-in-law's house while he gets strength to fill his fridge with Heineken. 12 step work

Reading with my father-in-law's house while he regains his strength to fill his fridge with Heineken. It's a 12-step work.

Republic of Ireland legends David Connolly and Kevin Kilbane joins John Duggan for this week's Saturday Panel, looking back on the week's Champions League action, while the Premier League continues. The Saturday Panel with Heineken.

Republic of Ireland legends David Connolly and Kevin Kilbane joins John Duggan for this week's Saturday Panel, looking back on the week's Champions League action, while the Premier League continues. The Saturday Panel with Heineken.

Republic of Ireland legends David Connolly and Kevin Kilbane joins John Duggan for this week's Saturday Panel, looking back on the week's Champions League action, while the Premier League continues.The Saturday Panel with Heineken.

Waaron zijn analisten en experts zoveel pessimistischer over de beleggingsvooruitzichten dan particuliere beleggers? En wie hebben er gelijk?In de IEX Beleggerspodcast ontvangt gastheer Pieter Kort beursexpert Corné van Zeijl en IEX-analist Martin Crum, en gaat op zoek naar het antwoord op deze en andere beleggingskwesties. In deze aflevering:De kleine buy-the-dip-belegger snapt de huidige markt soms beter dan de professionalsDe favoriete aandelen van de pro's en van het brede publiek   De fabelachtige rendementen van congreslid Nancy PelosiHoe komt OpenAI aan zijn investeringsgeld?Luisteraarsvraag: wat zou ASML waard zijn als het een Amerikaans bedrijf was?Aandelen: Amazon, Philips, KPN, Wolters Kluwer, Pharming, Heineken en AB InbevETF's: Welke ETF zou je nu kopen om een jaar op de plank te leggen?

-Heineken is teaming with a battery and electric company on a new solution at its Lisbon, Portugal brewery. They're building a 100MWh grid- and solar-powered heat battery that will generate the steam while reducing carbon emissions. -Next year is seemingly going to be the year that Netflix gets aggressive with podcasting. We already knew that the streamer will start licensing video podcasts from Spotify Studios and The Ringer in the new year. -Sony AI released a dataset that tests the fairness and bias of AI models. It's called the Fair Human-Centric Image Benchmark. The company describes it as the "first publicly available, globally diverse, consent-based human image dataset for evaluating bias across a wide variety of computer vision tasks." Learn more about your ad choices. Visit podcastchoices.com/adchoices

On tap this week: According to Heineken's CEO beer eases loneliness and tackles mental health epidemic, Yuengling is to release a new apple beer, A Colorado widow built a ranch for first responders and is now honoring them with a new beer, Garage Beer changes the way you may tackle raking leaves,  A country music artist injured a fan with a full beer can now faces a lawsuit. Plus, a listener email about ordering a beer on a first date. All this and so much more presented by Cask Branding. Enjoy the show, cheers!

Join Koj, TMT & Mayowa on Submarine and A Roach—Nigeria's funniest podcast and Nigeria's #1 comedy podcast—for Episode 234, “Meek & Horny.” It's a high-energy catch-up that zigzags from Lagos banter to Toronto life, politics, and pure nonsense—nimble like Simone Biles.The boys open with a chaotic drink check (green tea, Heineken 0.0, Lasena Water, and tales of expired zero-alcohol beer), plus a medicinal detour into Aboniki and why “stiff” needs context. From there, Koj's moving diaries turn into a love letter to rent-controlled Toronto apartments, outrageous building amenities, and plotting bike rides on waterfront paths.We get an Ibadan classic: the gardener caught doing thirst traps in the boss's pool—a WhatsApp-era parable told in Yoruba (“wé”) about boundaries, class, and comedy. Then it's culture and current affairs: royal family headlines, U.S. threats toward Nigeria, and why media framing around Boko Haram is messy—plus a reminder to value reporting over outrage cycles.Internet culture shows up too: OnlyFans as a business, a Pornhub developer on LinkedIn, and a stray alté pregnancy rumor that somehow invaded dreamland. The episode closes on fatherhood, friendship, apartment hunting, and the eternal tension between being—well, meek & horny.

Warren Buffett heeft er niet echt zin meer in. Zijn Berkshire Hathaway blijft maar aandelen verkopen. Al drie jaar lang verkoopt hij meer, dan dat ie koopt. Zijn cashberg blijft maar groeien en tikt een nieuw record aan: hij heeft nu meer dan 381 miljard dollar achter de hand. Om aan te geven hoe krankzinnig veel dat is. Met dat geld kan je Ahold Delhaize, Prosus, Heineken, ING én Universal Music Group kopen. Deze aflevering kijken we of het terecht is dat Buffett maar niks koopt. Als hij geen kansen ziet, moet jij dan wel kopen? Ook hebben we het over modellen. Over auto's om precies te zijn. Auto-aandelen hadden er vandaag wél zin in. De vrees dat er een chiptekort ontstaat (door de ruzie tussen Nederland en China) is voor nu weg. Alleen, voor hoe lang?Verder bespreken we de jaarrekening van Ebusco. Dat ziet er niet goed uit, de accountant vond foutjes. Ook gaat het over de kwartaalcijfers PostNL en de ceo van Ryanair. Die is helemaal klaar met de Britse minister van Financiën. Deze aflevering gaat ook over Nvidia. Dat mag toch niet z'n meest geavanceerde chip verkopen in China. See omnystudio.com/listener for privacy information.

 “Is it possible to make a billion dollars twice—and would you ever try a beer that tastes exactly like the real thing but has zero alcohol?” That's just one of the thought-provoking questions Sandy and Tricia tackle in this laugh-out-loud episode of The Sandy Show. This episode is a rollercoaster of fun, featuring:Halloween Prep & Parenting Real Talk: Sandy confesses his struggle to avoid being the “dorky dad” while planning chili dogs and a spooky charcuterie board for Landry's friends.Celebrity Ventures & Big Risks: The duo dives into George Clooney and Randy Gerber's surprising pivot from billion-dollar tequila to non-alcoholic beer—and why this booming trend might be the next big thing.Sobriety & Temptation: Sandy gets candid about his 10-year sober journey and why even a zero-alcohol Heineken feels like a slippery slope.Quirky Habits We All Share: From saving twisty ties and rubber bands to hoarding condiment packets and hotel toiletries, you'll laugh at how relatable these guilty pleasures are.Ghost Real Estate & Haunted Tales: Ever wondered where ghosts should settle down? Sandy and Tricia reveal the top U.S. cities for spirits—and share chilling personal stories of haunted houses.Pop Culture & Pure Chaos: Nirvana vinyl auctions, aggressive monkeys on the loose, and yes… booger candy. Because why not?Memorable Quote:“Playing it safe is the fastest route to regret.” (Sandy, on Clooney's bold business moves) This episode is packed with humor, nostalgia, and insights that will make you laugh, think, and maybe even clean out that drawer full of Allen wrenches.

In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours billions into automation? Yaverbaum explained that this “anti-AI” trend is not a technological rejection, but a highly strategic public relationsmove. It's a response to a deep-seated crisis of consumer trust and a sophisticated way to achieve competitive advantage in a hyper-digital world. The Core Paradox: Consumer Trust and the Anti-AI Trend Yaverbaum asserts that while AI promises efficiency, public sentiment reveals a massive gap between corporate adoption and consumer comfort. Consumer trust in AI is low, with many expressing anxiety over deepfakes, job displacement, and data misuse. * Public Sentiment: Brands like Polaroid and Heineken are actively responding to this skepticism. For example, Polaroid's viral slogan, “AI can't generate sand between your toes,” taps into a public yearning for tangible, human-produced experiences and authenticity. * Strategic Rejection: Rejecting AI is the smartest new counter-cultural marketing strategy. It positions a brand as authentic, human, and a champion against digital fatigue, creating an immediate, clear competitive distinction in a crowded market. The PR Crisis Connection: Labor and Trust A significant driver of the AI marketing backlash is the negative news cycle connecting rapid automation with mass layoffs (e.g., Amazon's cuts). * Distancing the Brand: Brands using "human-made" campaigns are intentionally distancing themselves from the negative labor narrative associated with rapid automation. This is a crucial PR move to maintain a positive ethical image and soften the perception of C-suite-driven cost reduction. * Credibility & Misinformation: The proliferation of deepfakes makes the promise of human creativity a non-negotiable asset. For consumers struggling to discern real content from AI-generated content, a brand that explicitly champions human effort becomes a trustworthy, credible harbor. Crisis Management: The 'Public Relations for Dummies' Tactic Drawing from his expertise, Eric Yaverbaum offered essential crisis communications advice for companies facing a PR nightmare (e.g., an AI mistake or layoff fallout): 1. Lead with Human Value: Pivot the narrative back to human contribution and transparency. 2. Take Meaningful Action: Sincere apologies are insufficient. Companies must demonstrate concrete steps to invest in their human workforce and stakeholders. 3. No Empty Promises: Every public decision must align with stated core values to prevent hypocrisy accusations that can destroy long-term reputation. Future Outlook: Will Public Sentiment Slow the AI Boom? Yaverbaum concluded that the backlash has the power to reshape the conversation, forcing companies to be more cautious and transparent about their use of automation. While the momentum of the technology itself may be too great to stop entirely, this shift in consumer behavior and preference will force a necessary industry-wide correction, making authenticity the most valuable asset in the modern digital economy. Ash Brown: Your Ultimate Guide to Inspiration, Empowerment & Action Looking for a motivational speaker, authentic podcaster, or influential media personality who can spark your journey toward personal growth? Meet Ash Brown — a dynamic American powerhouse known for her uplifting energy, relatable wisdom, and unwavering commitment to helping others unlock their full potential. Ash is a:

En el episodio de esta semana Karla y René hablan de la llamada trimestral de Televisa Univisión, de la estrategia comercial de Heineken para los siguientes años, de la reciente compra de Derex por parte de Vinte, de la creciente popularidad de las cirugías plásticas en Silicon Valley, de Enhanced Games, y de un artículo de Juan Pablo Spinetto en dónde narra el potencial que tiene México06:56 - Televisa Univisión14:46 - Heineken20:31 - Vinte25:02 - cirugías plásticas29:52 - Enhanced Games35:52 - potencial que tiene MéxicoPrueba Whitepaper 30 días gratisCompra tu gorra o ilustraciones de Whitepaper aquí

In de FC Afkicken Daily van woensdag 29 oktober bespreken Mart ten Have, Hugo Heinen en Jean-Paul Rison het laatste voetbalnieuws. We blikken terug op de bekerstunts van gisteravond, bellen met Tommie van Alphen over de ongeregeldheden bij FC Den Bosch – ADO Den Haag en hebben het over Noa Lang. Uiteraard blikken we ook vooruit op de aanstaande bekerwedstrijden en speculeren we of er nog meer stunts in de maak zijn. Genoeg redenen om te luisteren dus! (00:00) Intro (01:48) Pijnlijke nederlaag De Graafschap (07:35) De keeper van Katwijk (10:18) Hoogeveen wint Drentse derby (13:15) Ongeregeldheden op de dinsdagavond (23:25) adidas (25:25) Overige wedstrijden KNVB Beker (30:00) KNVB wil doorspelen bij noodsituaties (35:00) Heineken (37:00) Noa Lang geblesseerd (38:42) De bekerwedstrijden van Vanavond (43:43) Uitsmijter: clubs met dezelfde naam Luister De Bestuurskamer met een openhartige Rob Toussaint! adidas Deze aflevering wordt gemaakt in samenwerking met adidas #yougotthis De missie van adidas is om gelijkheid en inclusie te stimuleren door sport toegankelijk te maken voor iedereen, ook community’s die er minder mee in aanraking komen. Kijk voor meer informatie op hun website: https://www.adidas.nl/yougotthis HeinekenMet het initiatief Rondje Waardering slaan de KNVB en Heineken dit voetbalseizoen de handen ineen om vrijwilligers de erkenning te geven die ze verdienen. Dat gebeurt daar waar het verenigingsleven samenkomt: in de kantine, langs de lijn en op het veld. Meer informatie? Kijk op: KNVB en Heineken lanceren Rondje Waardering | KNVBSee omnystudio.com/listener for privacy information.

Besi is op de dag dat het de boeken opent over het derde kwartaal de grootste stijger in de AEX met een plus van ruim 4 procent. "Het was niet negatief en dat pakt positief uit op de beurs", zegt Wim Zwanenburg van Stroeve Lemberger. "De winst was net iets boven verwachting, maar de outlook is bepalend en die was goed." Daar voegt hij wel aan toe dat de groei, in ieder geval dít jaar, niet echt sterk is omdat het bedrijf in meerdere segmenten van de chipmarkt actief is. Ralph Wessels van ABN Amro is het daar in grote lijnen mee eens. "De verwachting is dat de omzet 15 tot 25 procent zal stijgen, en het is wat Wim zegt: die outlook is goed." Beleggers zijn het daar, gezien de koersstijging, mee eens. Ondertussen gaat het ook prima met de beurs zelf. De AEX blijft records breken, vandaag niet allen op de cijfers van Besi, maar vooral ook gedragen door zwaargewicht Shell. Oliemaatschappijen profiteren van de vrij snel oplopende olieprijs. Ralph verwacht dat de markt nog verder zal stijgen en Wim wijst op de dalende rente in de VS, wat ook niet slecht is voor de beurzen. Verder in de podcast onder andere aandacht voor de cijfers van RelX, Heineken en Netflix. We behandelen de luisteraarsvragen en de experts geven hun tips. Wim tipt een sector die voor beleggers interessant is om in te beleggen, Ralph tipt een fonds met de ISIN-code LU0916237901. Geniet van de podcast! Let op: alleen het eerste deel is vrij te beluisteren. Wil je de hele podcast (luisteraarsvragen en tips) horen, wordt dan Premium lid van BeursTalk. Dat kost slechts 9,95 per maand, 99 euro voor een heel jaar. Abonneren kan hier!See omnystudio.com/listener for privacy information.

We bespreken de aandelen van Netflix en Heineken met analist Tom Simonts. In Trends podcasts vind je alle podcasts van Trends en Trends Z, netjes geordend volgens publicatie.  De redactie van Trends brengt u verschillende podcasts over wat onze wereld en maatschappij beheerst.  Vanuit diverse invalshoeken en met een uitgesproken focus op economie en ondernemingen, op business, personal finance en beleggen.  Onafhankelijk, relevant, telkens constructief en toekomstgericht.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unicredit posts a bottom-line quarterly beat thanks to stronger-than-expected income within its trading unit. We hear from CEO Andrea Orcel who says he's ‘not given up' efforts at a takeover of German lender Commerzbank. In retail news, Adidas hikes its FY guidance but French luxury firm L'Oréal misses sales expectations. And brewing giant Heineken manages to stem a slump in Q3 sales but says that an uncertain outlook has prompted it to slash FY volume guidance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randstad maakt er bijna een sport van om met slechte kwartalen te komen. Het heeft inmiddels een elftal aan kwartalen van dalende omzet te pakken. Al bestempelt Jeroen Tiel (topman van Randstad Nederland) de situatie als stabiel.Stabiel was niet het aandeel vandaag. Beleggers maken zich zorgen. Deze aflevering kijken we hoe dit typisch cyclische bedrijf weer kan scoren.Hebben we het ook over andere Nederlandse beursbedrijven. Heineken en AkzoNobel. Beide verkopen minder, maar in het geval van Heineken wordt die misser wél vergeven.Bij Netflix zijn beleggers genadeloos. Na twee goede kwartalen, overtreffen ze een keer niet de verwachtingen. Iets dat het bedrijf heel duur komt te staan. Het aandeel wordt keihard afgestraft. Maar of dat wel zo terecht is? We zoeken het voor je uit.Hebben we het ook over de kwartaalcijfers van Hermès (dat de concurrentie uitlacht), over een aandeel dat meer dan 1000 procent is gestegen en je hoort over het Taylor Swift-effect op de Amerikaanse beurs.See omnystudio.com/listener for privacy information.

En Capital Intereconomía hemos comenzado la jornada repasando las claves del día y la evolución de los mercados en Asia, Wall Street y Europa, con una sesión marcada por los nuevos máximos históricos del Dow Jones, impulsado por la fortaleza de los resultados empresariales en EE. UU. En el primer análisis de la mañana, el economista Javier Santacruz ha destacado que el Dow Jones consolida su rally mientras el mercado asimila una avalancha de resultados corporativos. Sin embargo, el tono no ha sido del todo positivo: Netflix decepcionó al mercado tras publicar unos resultados por debajo de las previsiones y atribuir parte del retroceso a la caída de suscriptores en Brasil. Hoy será una jornada intensa de resultados con grandes nombres como Kering, Hermès, Barclays, Michelin, Norwegian, Carrefour y Heineken, que podrían marcar el pulso de los mercados europeos. Santacruz también ha comentado la histórica caída del oro, que ha sufrido un desplome del 5%, la mayor caída en cinco años, reflejando el ajuste de las posiciones especulativas tras los últimos máximos. En el mercado español, ha resaltado el anuncio de Iberdrola, que junto a Endesa y Naturgy, pedirá al Gobierno mantener abierta la central de Almaraz, alegando motivos de seguridad de suministro y estabilidad del sistema eléctrico. Otro dato relevante: la deuda pública española alcanza un nuevo récord y roza los 1,7 billones de euros, lo que supone el 108% del PIB. En la entrevista internacional, hemos conversado con el diplomático Gustavo de Arístegui, que ha analizado la nueva posición de la Unión Europea ante la guerra en Ucrania. Bruselas se suma a la petición de Trump de un alto el fuego inmediato y sopesa endurecer las sanciones contra Rusia. Arístegui también ha comentado el ingreso en prisión de Nicolas Sarkozy, primer expresidente francés en hacerlo, y el nuevo escenario diplomático global con la cancelación de la cita entre Trump y Putin tras el rechazo ruso al alto el fuego, mientras se prepara un inminente encuentro entre Trump y Xi Jinping.

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A lot of push around the value of AI proactive approach Sean Hanley, Commercial Director ProStrategyIn 40 years of tech evolution in Ireland we have come along way. From the black screens of the 80s, early adoption of PCs and democratisation of software in the 90s, the Y2K bug tech boom, the dawn of cloud computing, the Covid slump and future AI agents. One person who knows all about this is Sean Hanley the Commercial Director of ProStrategy. I recently caught up with Sean Hanley.Sean talks about his background, tech over the years and AI.More about ProStrategy:Irish technology solutions firm ProStrategy is to double its Irish workforce with 75 new roles in business analysis, software engineering, and solution consultancy. The company based in Dublin and Cork is 40 years in business this year.ProStrategy are a big player with clients like Primark, Permanent TSB, City Jet, Tennants, Payzone, Heineken, Ecco shoes, Gem and McCauley Pharmacies. From data management, cashflow modelling, staff productivity, logistics, planning analytics and more - ProStrategy produces and oils the cogs in so many of Ireland's largest companies.

In 40 years of tech evolution in Ireland we have come along way. From the black screens of the 80s, early adoption of PCs and democratisation of software in the 90s, the Y2K bug tech boom, the dawn of cloud computing, the Covid slump and future AI agents. One person who knows all about this is Sean Hanley the Commercial Director of ProStrategy. I recently caught up with Sean Hanley. Sean talks about his background, tech over the years and AI. More about ProStrategy: Irish technology solutions firm ProStrategy is to double its Irish workforce with 75 new roles in business analysis, software engineering, and solution consultancy. The company based in Dublin and Cork is 40 years in business this year. ProStrategy are a big player with clients like Primark, Permanent TSB, City Jet, Tennants, Payzone, Heineken, Ecco shoes, Gem and McCauley Pharmacies. From data management, cashflow modelling, staff productivity, logistics, planning analytics and more - ProStrategy produces and oils the cogs in so many of Ireland's largest companies. See more podcasts here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

La semana arranca con las Bolsas pendientes de dos grandes focos: los resultados empresariales y el dato de inflación de septiembre en EE. UU., que se publica con retraso tras el cierre parcial del Gobierno a solo cinco días antes de la próxima reunión de la Reserva Federal. Entre los resultados empresariales más esperados esta semana, destacan en EE. UU. compañías como Tesla, Netflix, Intel, Coca-Cola, Ford, Procter & Gamble o General Motors. En Europa, presentarán cuentas firmas como SAP, Lloyds, Unicredit, Heineken, Orange o Nokia, y en España será turno para Bankinter, Enagás y Viscofan. En Capital Intereconomía, Ricardo Comín, director Comercial en Vontobel para Iberia; Silvia Merino, Sales Manager en Fidelity International; Lorenzo González, responsable de Iberia en DNB Asset Management; y Javier Ruiz Villabrille, Country Head en Flossbach Von Storch, analizan los riesgos de una posible corrección bursátil y si la crisis en la banca regional estadounidense puede ser el detonante. También el impacto de la debilidad del dólar en los resultados de las grandes cotizadas americanas, las oportunidades en renta variable y en renta fija, y la incorporación del oro como activo diversificador más allá de acciones y bonos.

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We look back at the results from the first half of 2025 and check in on the performances of the world's largest global beer companies (Heineken, Carlsberg, AB InBev, Molson Coors, Constellation Brands, and Royal Unibrew). We also look at three major themes affecting the beer business in 2025: the dramatic impact of harsh immigration policies on American Latinos, the struggles of European brewers to push costs onto consumers, and the urgency and surprising success of global beer businesses betting big on non-alcoholic beverages.  Want to sign up for our written research? Have a question, qualm, or story to tell, reach out via email: Bourcard.Nesin@rabobank.com Check out the rest of our written research: rabobank.com/knowledge Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.   Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.  

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Today's Sesh kicks off with a blunt look at the business side of cannabis — how even the best growers are struggling to stay afloat while the black market keeps raking in billions. Brandon and Jesse dive into why legal weed can still cost more than your vacation dinner and why the real issue might not be taxes… it's access.Somewhere between a deep convo on market dynamics and Jesse's leg-day complaints, the guys light up Voodoo Burgerfrom San Juan Squish Co — a wild strain that tastes like melted crayons and hits straight to the face. It's equal parts brain fog and head lift, the kind of dab that makes a serious talk turn into gym-bro philosophy hour.From Utah's medical hurdles to California's oversupply chaos, this episode hits on what's broken in the cannabis system — and why the little craft growers are still the soul of the plant. Expect laughs, rants, and some solid gear talk (including the Puffco proxy debate and how not to get wax all over your lips).It's the kind of sesh that wanders — from $8 billion in illegal sales to non-alcoholic Heineken, from vaporizer talk to the myth of “cheap weed.” You'll walk away high-minded, a little foggy, and maybe ready to rethink where your money goes when you stock up next time.Save on Dr Dabber with Code: Cannabisschool10Save on Storz & Bickel with Code : CannabisschoolSave on Santa Cruz Shredder with Code: CSP10Save on Bomb Erigs with Code: CSPScore 100 on your test

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Hurray's Girl Beer isn't just another craft brand. It's a calculated rebellion against an industry stuck in the past. In this episode, Hurray's founder Ray Biebuyck joins Taste Radio editor Ray Latif and Brewbound managing editor Jess Infante to share her vision for a beer brand that doesn't just challenge convention, it openly mocks it. Witty, unapologetic, and intentionally unorthodox, Hurray's markets flavored light beers, including Pineapple Yuzu and Blueberry Lavender varieties, crafted not to honor tradition, but to disrupt it. The brand's satirical, female-forward positioning flips the script in a category that has long overlooked nearly a third of its audience: women. Ray discusses how Hurray's draws more from stand-up comedy than legacy brewing playbooks, using humor and irreverence as tools for connection, and conversion. She also reveals how this disruptive approach is translating into real-world traction, with Hurray's on track to reach over 3,000 retail locations, including Whole Foods, Trader Joe's, BevMo, Total Wine, Sprouts, and Walmart, by Q1 2026. Show notes: 0:25: Interview: Ray Biebuyck, Founder & CEO, Hurray's Girl Beer – Ray traces her roots back to New England and her early career in the corporate world, with stints at J.P. Morgan and WeWork after graduating from college in New York City. She discussed how, at the onset of the pandemic, she stepped in to support operations for a local beverage alcohol brand and recognized a gap in the market: a disconnect between male-dominated beer branding and female consumers. Ray eventually launched Hurray's Girl Beer in 2024 and shares the uphill journey of pitching a new beer brand in a male-dominated, slowing market, and how she carved out a niche by courting an underserved audience. She recalls self-distributing cases out of a Toyota Camry to landing shelf space in 200 retail doors across Los Angeles and Orange County and how Girl Beer secured distribution at Whole Foods, BevMo, and Total Wine. Ray also details the pivotal relationship with an Anheuser-Busch-aligned distributor, which accelerated growth and expanded reach and why she believes the brand is on track for a breakout year in 2026. Brands in this episode: Hurray's Girl Beer, Shacksbury Cider, Woodchuck Cider, Magic Hat, Ben & Jerry's, Seventh Generation, Green Mountain Coffee, Poppi, Olipop, Liquid Death, Garage Beer, Surfside, Budweiser, Bud Light, Golden Road, Elysian, Busch, Heineken, White Claw, Truly, Bud Light Seltzer, Michelob Ultra, Friday Beers

Ain't Nothing Like the Real Thing Baby, Or Is It@asahisuperdry @heineken @stellaartoisusa @coronausa #beer #nonalcoholic #radioshow #podcast #beerreview Co hosts : Good ol Boy Dave, Good ol Boy Mike, and Good ol Gal Julieanna SUDS  Episode – Join us for a Summer of Questionable Decisions as we dive into the world of macro lagers and their non-alcoholic counterparts! This episode features a blind tasting of fan favorites including Asahi Super Dry, Stella Artois, Heineken, and Corona, paired with their 0.0 versions. Our hosts will put their taste buds to the test to see if they can tell the difference between the real deal and the NA versions. Expect plenty of laughs, spirited debates, and some surprising revelations as they rate each beer on a scale from 1 to 5. Whether you're a beer enthusiast or just curious about the growing trend of non-alcoholic options, this episode promises to be both entertaining and informative! 8:041.Asahi Super Dry Japanese Rice Lager -5% ABV.  Mike-SUDS-2 Dave SUDS-32.Asahi Super Dry 0.0 NA Japanese Rice Lager 0% ABV Mike-SUDS-4 Dave SUDS-3Asahi Group Holdings- brewed and bottled by Birra Peroni  Rome Italy14:251.Heineken 0.0- NA lager- Mike SUDS-3 Dave SUDS-32.Heineken- Euro Pale lager 5% ABV Mike SUDS-3 Dave SUDS-3Heineken Macro Brewery Zoeterwoude, Zuid-Holland Netherlands23:361.Stella Artois 0.0%- NA Lager- Mike SUDS-2 Dave SUDS-32.Stella Artois Pale Lager- 5% ABV Mike SUDS-3 Dave SUDS-3Stella Artois Macro Brewery Leuven, Vlaams Gewest Belgium29:401.Corona Extra- 4.5 ABV Mike SUDS-3 Dave SUDS-32.Corona Non-Alcoholic  Mike SUDS-2 Dave SUDS-2Groupo Modelo Cuidad de Méxicoinfo@sipssudsandsmokes.com X- @sipssudssmokes IG/FB/Bluesky - @sipssudsandsmokes Sips, Suds, & Smokes® is produced by One Tan Hand Productions using the power of beer, whiskey, and golf.  Available on Apple Podcasts, YouTube Music, Amazon Music, Pandora, iHeart, and nearly anywhere you can find a podcast.Check out Good ol Boy Dave on 60 Second Reviewshttps://www.instagram.com/goodoleboydave/ Enjoying that cool new Outro Music, it's from Woods & Whitehead – Back Roads Download your copy here: https://amzn.to/2XblorcThe easiest way to find this award winning podcast on your phone is ask Alexa, Siri or Google, “Play Podcast , Sips, Suds, & Smokes” Credits:TITLE: Maxwell Swing/ FlapperjackPERFORMED BY: Texas GypsiesCOMPOSED BY: Steven R Curry (BMI)PUBLISHED BY: Alliance AudioSparx (BMI)TITLE: Back RoadsPERFORMED BY: Woods & WhiteheadCOMPOSED BY: Terry WhiteheadPUBLISHED BY: Terry WhiteheadCOURTESY OF: Terry WhiteheadPost production services : Pro Podcast SolutionsAdvertising sales: Contact us directlyContent hosting services: Talk Media Network, Audioport, Earshot, Radio4All, PodBeanProducer: Good ol Gal Julieanna & Good ol Boy DaveExecutive Producer: Good ol Boy MikeBeer Tasting, Non-Alcoholic Beers, Macro Lagers, Asahi Super Dry, Heineken, Stella Artois, Corona Extra, Blind Tasting, Summer Of Questionable Decisions, Alcohol-Free Beer, Beer Reviews, Craft Beer, Beer Pairing, Beer Culture, Taste Test, Beer Comparison, Brewery Innovations, Beer Trends, Drinking Alternatives, Beverage Industry

Welcome to your all-new episode of The Luke and Pete Show! Recording late because Pete forgot about it and decided to take his computer apart instead, the lads aren't deterred and get straight into picking the bones out of Alapacafest 2025, Essex's premium alpaca-themed festival, with tech support provided by Mr Donaldson Esq. Spoiler alert: no-one was electrocuted! There's always next year though...Elsewhere Luke gets depressed at internet men drinking Heineken in bed, the lads both admit to being intimidated by music shops, and Mike Tyson drops MrBeast with a body shot - finally a celebrity boxing event we can all get behind!Email us: hello@lukeandpeteshow.com! You can also get in touch on X, Threads or Instagram if character-restricted messaging takes your fancy.Please fill out Stak's listener survey! It'll help us learn more about the content you love so we can bring you even more - you'll also be entered into a competition to win one of five PlayStation 5's! Click here: https://bit.ly/staksurvey2025 Hosted on Acast. See acast.com/privacy for more information.