Podcasts about Persuasion

Bulwark Capital https://KnowYourRiskPodcast.comRegister now for the FREE “Cutting Through Market Noise" live webinar April 2nd at 3:30pm Pacific.Renue Healthcare https://Renue.Healthcare/ToddYour journey to a better life starts at Renue Healthcare. Visit https://Renue.Healthcare/Todd Bonefrog https://BonefrogCoffee.com/ToddGet the new limited release, The Sisterhood, created to honor the extraordinary women behind the heroes. Use code TODD at checkout to receive 10% off your first purchase and 15% on subscriptions.LISTEN and SUBSCRIBE at:The Todd Herman Show - Podcast - Apple PodcastsThe Todd Herman Show | Podcast on SpotifyWATCH and SUBSCRIBE at: Todd Herman - The Todd Herman Show - YouTubeI Sold A D.C-Style Persuasion Company. Here's The Brutal Truth About “Paid Influencers" // Idaho Plans to Give Mark Zuckerberg Absolute Control  // Hegseth's Buddy, Pastor Doug Wilson IS a Nationalist, But NOT A Christian Nationalist Episode Links:Monday: Thune called everyone flooding his office a “paid influencer ecosystem.”HOLY CRAP! John Cornyn just started SPIRALING when a reporter asked him why he deserves Trump's endorsement REPORTER: Why should President Trump endorse YOU when many say you've been VEHEMENTLY against his agenda? Borderline pro-amnesty, red flag laws…WOW! Now you know how all the big liberal accounts regurgitating the same talking points.  An influencer says that Democratic Super PACs pay her from $3,000 to $10,000 for videos scripted by them, bashing Trump and promoting Harris.Shazam! Idaho lawmakers still have time to fix the social media billDoug Wilson says that in his preferred Christian nation, anything that Protestants consider to be a "public displays of idolatry" would be banned, including Catholic parades.Matthew 5:11-12 11 “Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of me. 12 Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you.

People are forgetful. Here's how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That's okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon's practical techniques will help you ensure your 10% message is the one your audience takes away.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:39) - Attention vs. Memory (05:15) - Novelty & Surprise (06:36) - Why Attention Isn't Enough (08:04) - The Power of Priming (09:37) - Priming in Business Communication (10:21) - Why Audiences Forget (13:32) - Smart Repetition (15:08) - The Final Three Questions (22:00) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

Jacob Warwick is an executive negotiation coach who helps senior operators negotiate better salary, equity, titles, and severance packages. He has worked with leaders across tech and Hollywood, was previously a founder and CEO himself, and has helped clients secure millions in additional compensation. His approach focuses on collaboration over confrontation, understanding motivations, and treating job searches like enterprise sales processes.We discuss:1. Why a simple “What's the chance there's a little more here?” often unlocks a 20% bump2. Why Jacob sees 40% average movement when negotiations are run well3. When negotiation actually starts (hint: it's much earlier than you think)4. Why information + timing create power5. The biggest mistakes people make when negotiating6. How to navigate the important “What's your comp expectation?” question without anchoring too low7. Why the best interviews feel more like discovery calls than interrogations—Brought to you by:Orkes—The enterprise platform for reliable applications and agentic workflowsMercury—Radically different bankingOmni—AI analytics your customers can trust—Episode transcript: https://www.lennysnewsletter.com/p/the-tactical-playbook-for-getting-more-comp—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Jacob Warwick:• Substack: https://www.execsandthecity.com• YouTube: https://www.youtube.com/@ExecsandtheCity• Website: https://www.thinkwarwick.com• Complete Job Search Course: https://www.execsandthecity.com/p/complete-job-search-course—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jacob Warwick(04:12) How much comp people leave on the table(07:52) Why you shouldn't feel greedy asking for more(09:45) What founders should know about negotiation(13:03) How Jacob works behind the scenes(15:35) The biggest mistakes people make when negotiating(19:30) Home-field advantage and controlling the conversation(23:02) The step-by-step approach to negotiating an offer(30:17) Jacob's passion and why these tips don't work on kids(32:04) Who should speak first about compensation(35:36) Understanding power(39:52) Breaking out of salary bands by focusing on pain points(45:45) Brief summary(47:20) Selling the vacation: How to visualize success(50:07) Controlling the narrative and planting seeds(59:01) Jacob's role as hype man(01:01:05) Positioning yourself like a product(01:02:49) Making the process frictionless for hiring managers(01:06:20) Flipping the interview to extract information(01:12:17) Five tactical tips for negotiating comp(01:21:45) What to do when negotiations fall apart(01:25:05) Why negotiation is different for every individual(01:28:55) Why outcomes aren't predetermined(01:32:52) Wild Hollywood negotiation stories(01:37:35) The first step you should take after getting an offer(01:40:30) Jacob's personal mission(01:44:42) Lightning round and final thoughts—Referenced:• The ultimate guide to negotiating your comp: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-negotiating• Sam Altman on X: https://x.com/sama• Tom Brady on X: https://x.com/TomBrady• Career Huddle: Interview & Negotiation Master Class with Jacob Warwick: https://www.youtube.com/watch?v=TgjWTiSj8E8• Salesforce: https://www.salesforce.com• Julia Roberts: https://en.wikipedia.org/wiki/Julia_Roberts• Matt Damon: https://en.wikipedia.org/wiki/Matt_Damon• Steven Spielberg: https://en.wikipedia.org/wiki/Steven_Spielberg• Marc Andreessen: The real AI boom hasn't even started yet: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom• Chris Voss's quote: https://www.goodreads.com/quotes/10181396-remember-never-be-so-sure-of-what-you-want-that• Chris Voss on X: https://x.com/fbinegotiator• Werewolf: https://playwerewolf.co• Modes of persuasion: https://en.wikipedia.org/wiki/Modes_of_persuasion• How to use tactical empathy: https://www.linkedin.com/posts/christophervoss_tacticalempathy-negotiation-customerexperience-activity-7361004118808670212-oeRy• ZOPA, BATNA and Win-Win in Negotiation: https://www.parallelprojecttraining.com/blog/zopa-batna-and-win-win-in-negotiation• Marvel: https://www.marvel.com• Negotiation Made Simple podcast: https://www.buzzsprout.com/2227030• Luca on Disney+: https://www.disneyplus.com/browse/entity-f28b825f-c207-406b-923a-67f85e6d90e0• Minuscule: https://www.youtube.com/user/Minuscule• Claude Cowork: https://claude.com/product/cowork• Macrofactor: https://macrofactor.com• Whoop: https://www.whoop.com• Gemini: https://gemini.google.com/app• The Cody Dieruf Foundation: https://breathinisbelievin.org• Cystic Fibrosis Foundation: https://www.cff.org—Recommended books:• Negotiation Games: https://www.amazon.com/Negotiation-Games-Routledge-Advances-Theory/dp/0415308941• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X• You Can Negotiate Anything: How to Get What You Want: https://www.amazon.com/You-Negotiate-Anything-Herb-Cohen/dp/0806541229• Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal: https://www.amazon.com/Negotiation-Made-Simple-Relationships-Delivering/dp/1400336325• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Welcome to episode #1027 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Will Storr is an award-winning author, journalist and storytelling researcher whose work explores one of the most powerful forces shaping human behavior… the stories we tell ourselves about the world. Over the course of a career that blends psychology, neuroscience, investigative journalism and narrative craft, Will has become one of the most compelling voices examining how stories shape identity, belief and culture. His bestselling books include The Science of Storytelling, Selfie: How We Became So Self-Obsessed And What It's Doing To Us, and The Status Game, each offering a deeper look at the hidden forces driving human motivation and social behavior. In his latest book, A Story Is A Deal - How To Use The Science Of Story To Motivate And Persuade, Will explores how storytelling operates as a powerful psychological transaction… a kind of deal between storyteller and audience that shapes what we believe, who we trust and how we act. Drawing on research from neuroscience and psychology alongside examples that range from ancient rituals to modern brand campaigns, Will shows how narratives influence everything from the leaders we follow to the products we buy. In this conversation, Will explores why people so often believe stories before they believe facts, how identity and status shape the narratives we embrace, and why character-driven storytelling remains the most powerful way to influence human behavior. At the same time, he wrestles with the darker side of narrative… the way stories can fuel misinformation, reinforce tribal identities and manipulate audiences when used without care. As artificial intelligence begins to play a role in creating and distributing stories, the conversation also turns to questions of authenticity, creativity and the future of narrative itself. I'm a huge fan of Will's work and it was truly a honor to host him. Enjoy the conversation… Running time: 54:58. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Will Storr. A Story Is A Deal - How To Use The Science Of Story To Motivate And Persuade. The Science of Storytelling. Selfie: How We Became So Self-Obsessed And What It's Doing To Us. The Status Game. Will's other books. Follow Will on LinkedIn. Follow Will on Instagram. Follow Will on X. Chapters: (00:00) - Introduction to Storytelling and Its Significance. (02:47) - The Power of Story in Belief Systems. (05:43) - The Role of Story in Climate Change Narratives. (08:56) - Navigating Complex Conversations and Identity. (11:45) - Storytelling as a Business Tool. (15:41) - Consciousness and Story: An Indivisible Connection. (18:18) - Persuasion vs. Manipulation in Storytelling. (20:29) - AI and the Future of Storytelling. (27:29) - The Emergence of AI-Generated Content. (29:36) - The Emotional Connection to Art. (31:31) - The Future of Cultural Art and AI. (32:54) - AI's Role in Creative Writing. (36:35) - The Formula of Storytelling. (40:39) - The Impact of AI on Writing Quality. (44:14) - The Science of Storytelling. (49:41) - The Role of Character in Business Narratives. (56:34) - Understanding Religion as a Status Game.

John continues his conversation with Dr. Jeremy Weisz. In Part 1, Dr. Jeremy shared his journey from chiropractic school to building several successful businesses. He also shared how relationships, giving first, and consistent effort helped him build meaningful connections and successful businesses. In this episode, they talk about creative ways people are using AI tools, the importance of date nights (especially after getting married) and much more! Listen to this episode to learn more: [00:00] - How people are using AI tools [03:24] - How Dr. Jeremy's business affects his family life [08:50] - John's advice to married men [09:48] - Some books for creative ideas for date nights [11:51] - Why couples should prioritize date nights even after marriage [15:27] - Dr. Jeremy's definition of success [19:31] - #1 daily habit [21:24] - Traits of a great leader [22:57] - The legacy Dr. Jeremy wants to leave [24:10] - How Dr. Jeremy invests in his growth [26:02] - Questions to ask when hiring a coach [27:44] - Best way to connect with Dr. Jeremy [30:20] - Book recommendations [32:08] - Podcast recommendations [34:31] - Wrap-up NOTABLE QUOTES: "If you're not paying, you're the product." "Those date nights are super, super important. But I encourage every man to do this: date night is yours. You own it. You're in charge of it. You plan it. You figure out where you're going. Her job is to show up and look beautiful. That's it. You're in charge." "I believe that it is encoded in our DNA, as men, to pursue. We know how to do that. But something happens to us once we get her, meaning the wedding day. It's like a switch back here turns off. We stop pursuing." "Everything else you do in life is built around date night. Everything. It's that important. Without it, your marriage is going to die." "I always think of health first, personally, because I feel like if my health is off, everything else is off. It doesn't matter what else is going on." BOOKS MENTIONED: 52 Uncommon Dates by Randy Southern (https://a.co/d/0bGxj6cs) The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz & Janet Mills (https://a.co/d/0fq6AsYt) Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss & Tahl Raz (https://a.co/d/0cQwr1TN) Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely (https://a.co/d/04kaY0We) Influence: The Psychology of Persuasion by Robert Cialdini (https://a.co/d/07uH6xXY) The Boron Letters by Bond Halbert & Gary Halbert (https://a.co/d/01LLhUHF) The Adweek Copywriting Handbook by Joseph Sugarman (https://a.co/d/0aQUu9up) PODCASTS MENTIONED: Smart Business Revolution - John Corcoran (https://tinyurl.com/SmartBizRevPodcast) The Joe Rogan Experience (https://tinyurl.com/JoeRoganExperienceShow) AI TOOL MENTIONED: Delphi (https://www.delphi.ai/) USEFUL RESOURCES: https://rise25.com/ https://www.inspiredinsider.com/ https://www.linkedin.com/in/drweisz/ https://www.instagram.com/jeremyrise25/ https://www.facebook.com/JeremyFWeisz https://www.facebook.com/rise25innercircle/ https://www.youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRg INspired INsider Podcast - https://tinyurl.com/INspiredINsiderPodcast CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/  

We know we live in an attention-deficit age, where attention spans and concentration levels are lower than ever.   It's not just about social media though. These trends carry forward into every day life, including in the court room. We simply can't assume that just because the jurors are there and present, that they will necessarily be paying as close attention as we expect. It's human nature to start to drift away and think about something else when you're not otherwise captured by a subject, and there is fascinating brain science that demonstrates why!   So today we look at ways to maximize your impact, grab hold of the narrative, choose the most effective facts and frame your arguments in a way that keeps jurors engaged and wanting more.   Even the judge will notice this approach! And will appreciate how you started with the hook.   In fact, you could say that regardless of the impact of social media doom-scrolling, understanding these persuasion techniques has been a winning strategy in courtrooms, and beyond, for generations.   So, get to the point, cut the small talk, lean into the hook and the best facts, and remember who you're talking to: tailor your presentation so that it resonates with a juror's brain.   Set up a free consultation today: https://www.calendly.com/elizabethlarrick   In this episode, learn how: Mediation focus groups help assess case value and strategy. Running focus groups early can provide critical insights. Each focus group builds on the previous one for better results. Timing is key; don't wait until the last minute. Lawyers should commit to at least one focus group per case. Links from this episode: Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, by Cliff Atkinson Mark Lanier, Lanier Trial Academy - laniertrialacademy.com You can also watch today's episode on my YouTube Channel: The Hard Truth about Persuasion and the Lawyer Brain [Ep 161]   Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.   Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more: www.calendly.com/elizabethlarrick Don't miss out on the Trial Lawyer Prep Newsletter that is delivered right to your email with extra tips and 'how to' information. Join the newsletter here: www.larricklawfirm.com/connect

Why beliefs can either cap our potential or push us toward possibility.What you believe about yourself could be holding you back. Fortunately, Nir Eyal says beliefs aren't truths — and you can choose new ones.Eyal is a former lecturer at Stanford Graduate School of Business and the Stanford d.school, a celebrated author, and a renowned expert on human behavior and potential. His latest book, Beyond Belief, reveals how limiting beliefs — like “I'm a bad communicator” — quietly shape what we see, feel, and do. “A belief doesn't have to be true” to limit our potential, he says. But the same holds in reverse: a belief doesn't have to be true to expand who and what we can become. “Beliefs are tools, not truths. It just has to be useful.”In this episode of Think Fast, Talk Smart, Eyal and host Matt Abrahams explore how to identify the beliefs that hold us back — and how to replace them with ones that propel us forward. From keeping a belief journal to practicing perspective-shifting “turnarounds,” Eyal offers practical tips for rewriting the stories we tell ourselves and becoming the people we want to be.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Nir EyalNir's Book: Beyond Belief104. How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)115. Rethinks: How We Set and Achieve Goals  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:45) - The Power of Attention (04:30) - The Hook Model & Surprise (06:55) - Structure vs. Novelty (08:50) - Identity & Limiting Beliefs (11:52) - Beliefs Vs. Facts (15:17) - The Four-Question Test (21:20) - The Final Three Questions (24:31) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

"Motivation is a triangle. It requires: Behavior: What am I going to do? Benefit: Why am I going to do it? Belief. If you don't have those three areas of your life in concert, all the advice in the world is going to go in one ear and out the other. Beliefs are tools, not truths. The majority of our problems today—cultural, geopolitical, personal—come from the fact that we think our faith is fact, and we confuse facts for what are beliefs. Everything worth having in life is on the other side of discomfort. So if you can learn to manage discomfort through the power of belief, what couldn't you accomplish? Everything." - Nir EyalFresh out of the studio, Nir Eyal, best-selling author of "Hooked," "Indistractable," and the forthcoming "Beyond Belief," joined us in a conversation to explore how deeply held beliefs quietly shape our attention, decisions, and success. Nir shared his personal origin story of childhood obesity that revealed how we escape uncomfortable feelings through habitual behaviors, and progressed through the Hook Model that democratized Silicon Valley's habit-formation secrets for building products like Duolingo and Fitbod. He unpacks the critical insight that the opposite of distraction isn't focus—it's traction—and introduces the Motivation Triangle framework explaining why knowing what to do isn't enough without belief. Throughout the conversation, Nir demonstrates how 90% of our distractions stem from internal triggers rather than technology itself, and challenges the moral panic around AI by drawing parallels to historical fears from the written word to social media. Last but not least, he argues that beliefs are tools, not truths, revealing how our hidden convictions fundamentally alter what we see, feel, and do—and provides a science-backed path for transforming limiting beliefs into liberating ones that unlock previously impossible performance.Episode Highlights[00:00] Quote of the Day by Nir Eyal[01:02] Introduction: Nir Eyal[04:45] Hook model democratizes habit-forming product secrets[06:42] Startups sell painkillers not vitamins[08:59] Traction versus distraction defines intentional living[10:24] Distraction is behavior not medical addiction[11:28] AI triggers predictable moral panic cycle[14:21] First generation without mass starvation faces excess[16:58] Hook model: trigger action reward investment[23:26] Persuasion helps people achieve their goals[29:39] Internal triggers cause ninety percent of distractions[32:36] Indistractable readers didn't implement the steps[34:46] Motivation triangle requires behavior benefit belief[36:19] Steve Jobs willed reality through liberating beliefs[43:43] Facts beliefs faith require intellectual humility[45:41] Beliefs are tools not truths[48:32] Beliefs reshape attention anticipation agency[51:30] ClosingProfile: Nir Eyal, author of "Beyond Belief", "Indistractable" and "Hooked"Main Site: https://www.nirandfar.com/LinkedIn: https://www.linkedin.com/in/nireyal/Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format.

On this episode, Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche. […] The post 424: 24 Ways to Tell a Story…Without Telling a Story first appeared on Persuasion by the Pint.

What builds a recruiting firm that lasts? In this Industry Spotlight, Kortney Harmon sits down with Norm Volsky, Managing Partner at DRI and leader within the Pinnacle Society, to explore why long-term success comes down to relationships—not shortcuts.Norm shares how top firms balance technology with trust, invest in operations to protect the client experience, and why reputation and delegation matter more than any single placement.Tune in as Norm breaks down what it really takes to build a recruiting firm that lasts—from choosing the right clients to investing in operations and protecting trust with every placement.______________________Connect with Norm VolskyFollow Norm Volsky on LinkedIn: LinkedIn | NormCheck out Direct Recruiters Inc. (DRI) hereOrganizations Mentioned in This EpisodeCheck out Pinnacle Society's Website hereCheck out Sanford Rose Associates (SRA) hereCheck out Starfish Partners hereConnect with CrelateFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Here is what you will discover on this week's episode of The GMS Podcast: 1) The Ability To Attract 2) Why You Attract What You Attract 3) Who You Attract 4) Mastering Persuasion 5) Selling Is A Skill 6) The Power Of Persuading Yourself 7) The Power Of Persuading Others *Visit This Link to Request a Free 20 Minute Coaching Session* https://www.goldenmastermind.com/coaching-call-signup/ *Connect with Jeffery*  Facebook: https://www.facebook.com/jeffery.combs  Instagram: https://www.instagram.com/jeffery_combs/  LinkedIn: https://www.linkedin.com/in/jefferycombs  Website: https://www.goldenmastermind.com/ *Jeffery's Books* (2019 Bestseller) The Breakthrough Factor - https://www.goldenmastermind.com/product/the-breakthrough-factor/ The Anger Factor - https://www.goldenmastermind.com/product/the-anger-factor/ The Procrastination Cure - https://www.goldenmastermind.com/product/the-procrastination-cure/ Psychologically Unemployable - https://www.goldenmastermind.com/product/psychologically-unemployable-remastered/ More Heart Than Talent - https://www.goldenmastermind.com/product/more-heart-than-talent-book/ *Other Ways to Listen to The GMS Podcast* Website: https://www.goldenmastermind.com/podcast/ Apple Podcasts: https://apple.co/3D07Y6f Spotify: https://spoti.fi/3Qd4FvC

Q: How much data is "enough" in a presentation? A: Usually, less than you think. Most presenters don't have a shortage of information; they have too much. You've spent hours gathering detail and building slides, so you feel invested and want to show the full power of your insights. The risk is you overload the audience and they leave without remembering what mattered. Mini-summary: "Enough" is the amount that supports your message, not the amount you collected. Q: Why does too much data backfire? A: Because we kill our audience with kindness. When you throw the entire assembly at them, they're buffeted by strong winds of new information. Each new point wipes out the one before it. Visual overload kicks in, memory floods, and people can't retain what they just saw. Mini-summary: Too much data creates overload, and overload destroys recall. Q: What's the real purpose of a business presentation? A: It depends: to entertain, inform, persuade, or motivate. Most business presentations should persuade, yet many underperform because they only hit the inform button. They lead with data and assume it will do the convincing. But data by itself just doesn't work. Mini-summary: Persuasion is the goal for most business talks, and data alone won't get you there. Q: How do you tell if your presentation missed the mark? A: Watch what happens at the end. If the audience is shredded, can't remember the information, and can't repeat the key message, you've likely had too many key messages and too much detail. If they leave thinking "what hit me?", you didn't create clarity or conversion. Mini-summary: If they can't repeat your message, you didn't land your message. Q: What structure helps you stay persuasive and memorable? A: Use a structure that carries the audience. Start with a blockbuster opening to grab attention. Limit the number of key points to what fits the time allotted. Use strong supporting evidence to back up each key point. Then plan two closes: a powerful close as you finish, and a second close after the Q&A. Mini-summary: Strong opening, few key points, evidence that matters, and two closes. Q: How do you balance "less is more" with the need for detail? A: Lead with the key message and the supporting proof you need for belief. Don't stuff the fire hose down their throats and turn the faucet on full bore. Keep additional detail for Q&A and follow-up with those most interested. The goal is to impress the audience, not bury them under detail. Mini-summary: Keep the message lean on the slides and use Q&A for depth. Author Bio: "Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo."

Sam Ross is the Co-Founder and CEO of Numeral, a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue, giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of US sales tax compliance for e-commerce businesses post-2018 Wayfair ruling.The complexities of sales tax nexus and varying state regulations.Personal experiences of e-commerce entrepreneurs with sales tax issues.The financial consequences of non-compliance, including audits and penalties.Strategies for managing sales tax compliance, including the use of automation tools.The importance of understanding product taxability and state-specific exemptions.Options for businesses with unpaid sales tax liabilities, including retroactive registration and voluntary disclosure agreements.Emerging growth opportunities in e-commerce, such as TikTok Shops and AI-driven search optimization.The significance of customer-centric product development based on search behavior and preferences.Recommendations for e-commerce entrepreneurs on compliance, handling state notices, and investing in new technologies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sam Ross, co-founder and CEO of Numeral. They discuss the complexities of US sales tax compliance for e-commerce businesses, especially after the 2018 Wayfair Supreme Court decision. Sam shares his entrepreneurial journey, explains how Numeral automates tax compliance, and offers practical advice on managing tax risks. The conversation also explores emerging e-commerce growth strategies, including leveraging AI, personalized marketing, and niche product development, providing actionable insights for founders navigating today's challenging tax and digital landscape.Here are the 3 action items that Josh identified from this episode:Automate Sales Tax Before It Becomes a Costly ProblemRun a nexus scan across all your channels (Shopify, Amazon, 3PLs), identify where you owe tax, and automate filings—before audits, penalties, or exit due diligence destroy value.Never Respond to State Notices AloneIf you receive a tax letter, pause and consult a CPA or tax attorney immediately. One wrong reply can trigger audits or liabilities—set up systems to track and manage every notice.Use AI + Niche Search Data to Find Your Next WinnersMine long-tail search queries (e.g., highly specific gift or use-case terms) and build modular products around them. Optimize content for AI-driven search and answer engines to capture emerging buyer intent.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comNumeralShopifyAmazonEtsyTaxJarAvalaraJungle ScoutChatGPTWhoop BandTikTok ShopInfluence: The Psychology of Persuasion by Robert CialdiniChad Janis (Grüns)Sam Ross on TwitterSam Ross on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedIn

Francis Fukuyama is the Olivier Nomellini Senior Fellow at Stanford University. His latest book is Liberalism and Its Discontents. He is also the author of the “Frankly Fukuyama” column, carried forward from American Purpose, at Persuasion. In this week's conversation, Yascha Mounk and Francis Fukuyama discuss whether the unprecedented strikes on Iran will lead to the downfall of the mullahs, whether America can avoid getting drawn into a Middle Eastern quagmire, and whether the midterms will turn Donald Trump into a lame duck. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we welcome Patrick Clark to the show. He’s recently written a book, under his pen name Will Camden, called Confessions of a Professional Conspiracy Theorist. It’s the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, […] The post 423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist first appeared on Persuasion by the Pint.

Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.   Topics include:   - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Into Action - PAS Framework - Quick Story - Episode 253 - Tag Us on Instagram ----------

Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.   "Authenticity without influence is just noise in a crowded market."   What You'll Take Away: Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward. Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts. Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline. Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you. Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

We're joined by Ben Clapper, Executive Director of Louisiana Right to Life, with Prolife Persuasion segment. David Dawson Jr., Catholic husband and father, talks about Lenten sacrifices as a remedy rather than a time of spiritual overachievement. Sr. Orianne Pietra Rene Dyck, Daughter of St. Paul, talks about their collaboration with the Salesian Sisters of Don Bosco for their third annual Lenten Sponsorship Campaign.

Ashley Grace is the Founding CMO of Igniton, a groundbreaking quantum wellness company merging subatomic particle science with integrative health. With a background spanning finance, marketing ROI modeling, ad tech, and big pharma—and as the former founding CMO of Charlotte's Web—Ashley brings decades of experience at the intersection of innovation and persuasion. On this episode, he breaks down how to market complex, cutting-edge products, why message beats media every time, and what skills will actually make you money in the future of advertising. On this episode we talk about: How Igniton is pioneering “quantum supplementation” and validating it through university studies The challenge of marketing complex or unfamiliar innovations Why your message is 4x more important than your media buying strategy Emotional differentiation vs. feature-based marketing The future of AI in ad creative and what skills marketers should focus on now Top 3 Takeaways What you say matters more than how you say it. The creative message is significantly more impactful than targeting, delivery, or frequency. Emotional resonance wins. Emotional differentiation beats feature differentiation. Customers buy based on emotional outcomes first—then justify with logic. Creative skills will outlast media buying. As AI automates targeting and ad delivery, persuasive messaging and human psychology will become even more valuable. Notable Quotes "What you say is four times more important than how you say it or how often you say it." "Persuasion is real—and there are tools and techniques to use language and visuals to make it more powerful." "Focus on the emotional benefit. The feature just explains why you can deliver it." Connect with Ashley Grace: LinkedIn: https://www.linkedin.com/in/ashleygrace Website: https://igniton.com Podcast: https://ashleyon.com Discount Code: Use code ASHLEY for 15% off your first order  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences. She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll […] The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

Every tabletop party eventually meets the same terrifying monster: Not a dragon. Not a lich. Not even a gelatinous cube. No — it's the moment the GM says: "Okay… what do you say to the Duke?" Suddenly the barbarian who decapitated three ogres can't order soup, the bard becomes a hostage negotiator, and someone is Googling "how to Persuasion check in real life." This episode of the RPGBOT.Podcast dives headfirst into the chaotic intersection of roleplay, mechanics, and social awkwardness — breaking down how social skills in TTRPGs, navigating complex social encounters, and roleplaying character interactions can turn conversations into some of the most memorable moments at the table. Show Notes In this episode, the RPGBOT crew explores the nuanced world of social skills in tabletop roleplaying games, unpacking how conversation, persuasion, deception, and negotiation function as core gameplay pillars alongside combat and exploration. The discussion centers on the challenge of translating real-world communication into structured mechanics — and how systems like D&D social interaction checks, Pathfinder diplomacy mechanics, and broader TTRPG roleplay frameworks attempt to balance player performance with character capability. The hosts examine how navigating complex social interactions in TTRPGs often requires collaboration between players and Game Masters. They discuss the importance of establishing expectations around roleplay depth, whether tables prioritize immersive acting or streamlined dice-driven resolution. Through examples ranging from tense political intrigue to comedic tavern banter, the episode highlights how roleplaying character personality traits, leveraging skill proficiencies, and creative problem-solving in narrative encounters can shape outcomes without drawing a weapon. Attention is also given to GM facilitation strategies, including setting clear stakes for social encounters, rewarding clever dialogue, and avoiding binary success/failure outcomes. The conversation underscores how layered NPC motivations, faction dynamics, and evolving story consequences elevate social encounter design for Game Masters beyond simple skill checks into meaningful storytelling tools. Ultimately, the episode frames social play as a vital storytelling engine — encouraging players to embrace vulnerability, experimentation, and collaborative narrative building. Whether negotiating peace treaties, bluffing through palace intrigue, or convincing a dragon not to eat you, mastering tabletop roleplaying social mechanics expands the emotional and strategic scope of any campaign. Key Takeaways Social encounters are a core gameplay pillar alongside combat and exploration in modern TTRPG design Balancing player roleplay ability vs character skill stats is essential for fairness and immersion Clear expectations at Session Zero help define roleplay depth and mechanical reliance Dice rolls should support narrative outcomes — not replace meaningful interaction GMs can improve engagement by defining stakes, motivations, and consequences for NPCs Layered social encounters encourage creative problem-solving beyond combat solutions Rewarding clever dialogue and character-driven choices strengthens table investment Failure in social situations should create story complications, not dead ends Strong social play enhances campaign tone, character development, and group collaboration Mastering TTRPG communication and persuasion mechanics leads to richer storytelling moments Welcome to the RPGBOT Podcast. If you love Dungeons & Dragons, Pathfinder, and tabletop RPGs, this is the podcast for you. Support the show for free: Rate and review us on Apple Podcasts, Spotify, or any podcast app. It helps new listeners find the best RPG podcast for D&D and Pathfinder players. Level up your experience: Join us on Patreon to unlock ad-free access to RPGBOT.net and the RPGBOT Podcast, chat with us and the community on the RPGBOT Discord, and jump into live-streamed RPG podcast recordings. Support while you shop: Use our Amazon affiliate link at https://amzn.to/3NwElxQ and help us keep building tools and guides for the RPG community. Meet the Hosts Tyler Kamstra – Master of mechanics, seeing the Pathfinder action economy like Neo in the Matrix. Randall James – Lore buff and technologist, always ready to debate which Lord of the Rings edition reigns supreme. Ash Ely – Resident cynic, chaos agent, and AI's worst nightmare, bringing pure table-flipping RPG podcast energy. Join the RPGBOT team where fantasy roleplaying meets real strategy, sarcasm, and community chaos. How to Find Us: In-depth articles, guides, handbooks, reviews, news on Tabletop Role Playing at RPGBOT.net Tyler Kamstra BlueSky: @rpgbot.net TikTok: @RPGBOTDOTNET Ash Ely Professional Game Master on StartPlaying.Games BlueSky: @GravenAshes YouTube: @ashravenmedia Randall James BlueSky: @GrimoireRPG Amateurjack.com Read Melancon: A Grimoire Tale (affiliate link) Producer Dan @Lzr_illuminati

Every tabletop party eventually meets the same terrifying monster: Not a dragon. Not a lich. Not even a gelatinous cube. No — it's the moment the GM says: "Okay… what do you say to the Duke?" Suddenly the barbarian who decapitated three ogres can't order soup, the bard becomes a hostage negotiator, and someone is Googling "how to Persuasion check in real life." This episode of the RPGBOT.Podcast dives headfirst into the chaotic intersection of roleplay, mechanics, and social awkwardness — breaking down how social skills in TTRPGs, navigating complex social encounters, and roleplaying character interactions can turn conversations into some of the most memorable moments at the table. Show Notes In this episode, the RPGBOT crew explores the nuanced world of social skills in tabletop roleplaying games, unpacking how conversation, persuasion, deception, and negotiation function as core gameplay pillars alongside combat and exploration. The discussion centers on the challenge of translating real-world communication into structured mechanics — and how systems like D&D social interaction checks, Pathfinder diplomacy mechanics, and broader TTRPG roleplay frameworks attempt to balance player performance with character capability. The hosts examine how navigating complex social interactions in TTRPGs often requires collaboration between players and Game Masters. They discuss the importance of establishing expectations around roleplay depth, whether tables prioritize immersive acting or streamlined dice-driven resolution. Through examples ranging from tense political intrigue to comedic tavern banter, the episode highlights how roleplaying character personality traits, leveraging skill proficiencies, and creative problem-solving in narrative encounters can shape outcomes without drawing a weapon. Attention is also given to GM facilitation strategies, including setting clear stakes for social encounters, rewarding clever dialogue, and avoiding binary success/failure outcomes. The conversation underscores how layered NPC motivations, faction dynamics, and evolving story consequences elevate social encounter design for Game Masters beyond simple skill checks into meaningful storytelling tools. Ultimately, the episode frames social play as a vital storytelling engine — encouraging players to embrace vulnerability, experimentation, and collaborative narrative building. Whether negotiating peace treaties, bluffing through palace intrigue, or convincing a dragon not to eat you, mastering tabletop roleplaying social mechanics expands the emotional and strategic scope of any campaign. Key Takeaways Social encounters are a core gameplay pillar alongside combat and exploration in modern TTRPG design Balancing player roleplay ability vs character skill stats is essential for fairness and immersion Clear expectations at Session Zero help define roleplay depth and mechanical reliance Dice rolls should support narrative outcomes — not replace meaningful interaction GMs can improve engagement by defining stakes, motivations, and consequences for NPCs Layered social encounters encourage creative problem-solving beyond combat solutions Rewarding clever dialogue and character-driven choices strengthens table investment Failure in social situations should create story complications, not dead ends Strong social play enhances campaign tone, character development, and group collaboration Mastering TTRPG communication and persuasion mechanics leads to richer storytelling moments Welcome to the RPGBOT Podcast. If you love Dungeons & Dragons, Pathfinder, and tabletop RPGs, this is the podcast for you. Support the show for free: Rate and review us on Apple Podcasts, Spotify, or any podcast app. It helps new listeners find the best RPG podcast for D&D and Pathfinder players. Level up your experience: Join us on Patreon to unlock ad-free access to RPGBOT.net and the RPGBOT Podcast, chat with us and the community on the RPGBOT Discord, and jump into live-streamed RPG podcast recordings. Support while you shop: Use our Amazon affiliate link at https://amzn.to/3NwElxQ and help us keep building tools and guides for the RPG community. Meet the Hosts Tyler Kamstra – Master of mechanics, seeing the Pathfinder action economy like Neo in the Matrix. Randall James – Lore buff and technologist, always ready to debate which Lord of the Rings edition reigns supreme. Ash Ely – Resident cynic, chaos agent, and AI's worst nightmare, bringing pure table-flipping RPG podcast energy. Join the RPGBOT team where fantasy roleplaying meets real strategy, sarcasm, and community chaos. How to Find Us: In-depth articles, guides, handbooks, reviews, news on Tabletop Role Playing at RPGBOT.net Tyler Kamstra BlueSky: @rpgbot.net TikTok: @RPGBOTDOTNET Ash Ely Professional Game Master on StartPlaying.Games BlueSky: @GravenAshes YouTube: @ashravenmedia Randall James BlueSky: @GrimoireRPG Amateurjack.com Read Melancon: A Grimoire Tale (affiliate link) Producer Dan @Lzr_illuminati

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅

In this special Grooving session, we unpack what happens when shared facts collapse and preferred beliefs take their place. Sparked by Kurt's firsthand experience during unrest in Minneapolis, this conversation explores why people reject lived experience, how identity defense and motivated reasoning shut down dialogue, and when it's rational to stop trying to persuade altogether. Drawing on behavioral science, persuasion research, and real-world encounters, we examine how to choose your battles, why stories succeed where arguments fail, and what it actually takes to find common ground in a belief-first world.

Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses. Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they explore practical examples fitness business owners can implement immediately, from peer to peer shoutouts and leaderboards to automation using everyday tools like Microsoft Teams and Excel. If you want a more motivated team without burning yourself out as a leader, this episode is a must listen. Key highlights from the episode: Why recognition from managers is often more powerful than praise from executives How gamification increases engagement without relying only on cash rewards The SAPs framework and how to use status, access, power, and rewards with staff How peer to peer recognition strengthens culture and retention Practical, low cost gamification ideas for fitness businesses How automation tools can make recognition consistent and easy   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Got value from today's episode? ✔ Leave us a review on your favorite podcast app ✔ Send us a voicemail at fitnessbusinesspodcast.com/leaveusavoicemail ✔ Share this episode with a colleague who wants to build a stronger team   Ready for more: ✔ Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents ✔ Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ ✔ Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "We underestimate how meaningful it is to stop and say thanks, and the impact it can create." - Alex Grande "Recognition from a manager is more meaningful than from an executive, oftentimes because the manager knows more about that person." - Alex Grande "People want to be appreciated and people want to be heard." - Alex Grande   Jump Ahead: (00:03:00) What Reward and Recognition Really Mean in Fitness Businesses (00:05:00) Intrinsic vs Extrinsic Motivation and the SAPs Framework (00:06:00) The Psychology of Recognition and Why It Works (00:07:00) Why Manager Feedback Matters More Than Executive Praise (00:09:00) What Gamification Looks Like in a Real World Workplace (00:11:30) Using Status, Access, Power, and Rewards to Motivate Staff (00:14:30) Peer to Peer Recognition and Building Stronger Team Culture (00:18:00) Automating Recognition with Microsoft Teams and Power Automate (00:22:00) Engaging Part Time and Casual Staff Through Recognition (00:26:30) How to Start a Recognition Program Without Overthinking It Resources: ✔ Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast ✔ Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Recommended Books: ✔ Drive by Daniel Pink✔ Influence: The Art of Persuasion by Robert Cialdini Resources Mentioned: ✔ Microsoft 365 Tools ✔ Zapier ✔ Notion   Our Guest: Alex Grande, Founder & CEO of Recognize ✔ Website: https://recognizeapp.com/ ✔ LinkedIn: https://www.linkedin.com/in/alexgrande/    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com A heartfelt thank you to the partners who support The Fitness Business Podcast: Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/ Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/ Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/ Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/ The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/   "What we leave behind is not set in stone monuments, but what is woven into the lives of others." About Our Guest: Alex Grande is an entrepreneur and workplace innovation expert who combines gamification with HR technology to help organizations build stronger, more connected cultures.  As the founder of Recognize, a social employee engagement SaaS platform, he helps companies improve communication, recognition, and retention through behavioral science and thoughtful design. With a degree in psychology and published research in unconscious bias and social cognition, Alex brings an evidence-based, human-centered approach to creating recognition programs that drive lasting cultural change. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

On this episode of The Scott Adams School, the panel sat down with philosopher Stefan Molyneux, where he looked back on how Dilbert shaped his views and offered thoughts on free speech and raising kids. The talk covered censorship, ways to persuade drawn from Ayn Rand's ideas, and problems like declining birth rates. They also touched on what AI might bring, with Molyneux urging people to pursue their own paths of thinking.For more from the The Scott Adams School, go to:X: https://x.com/ScottAdamsSaysLocals: https://scottadams.locals.com/YouTube: https://www.youtube.com/@RealCoffeeWithScottAdamsGET FREEDOMAIN MERCH! https://shop.freedomain.com/SUBSCRIBE TO ME ON X! https://x.com/StefanMolyneuxFollow me on Youtube! https://www.youtube.com/@freedomain1GET MY NEW BOOK 'PEACEFUL PARENTING', THE INTERACTIVE PEACEFUL PARENTING AI, AND THE FULL AUDIOBOOK!https://peacefulparenting.com/Join the PREMIUM philosophy community on the web for free!Subscribers get 12 HOURS on the "Truth About the French Revolution," multiple interactive multi-lingual philosophy AIs trained on thousands of hours of my material - as well as AIs for Real-Time Relationships, Bitcoin, Peaceful Parenting, and Call-In Shows!You also receive private livestreams, HUNDREDS of exclusive premium shows, early release podcasts, the 22 Part History of Philosophers series and much more!See you soon!https://freedomain.locals.com/support/promo/UPB2025

Selling feels hard when you think your job is to convince people. In this episode of The Next Level Podcast, Jeremy Miner sits down with Myron Golden, sales expert, business coach, and stage speaker known for helping entrepreneurs produce multi million dollar results, to talk about why persuasion and convincing are not the same thing. Myron shares how he went 18 months without making a single sale before learning how identity, belief systems, and service change everything in the sales process. They talk about why objections are usually created before they are ever spoken, how to become findable to buyers who already want what you offer, the four types of buyers that determine your income ceiling, and why money becomes the byproduct once mastery becomes the focus. If you want selling to feel natural instead of forced, this conversation will change the way you see it.Chapters: (00:00) Introduction (00:48) Myron's Entry Into Sales And Early Struggles(03:02) Why Network Marketing Fails To Teach Selling(07:56) Mindset + Skillset + Toolset Framework(12:10) Transitioning Into Selling From Stage(19:00) The $1.2M In One Hour Client Story(21:06) The Four Types Of Buyers Explained(30:03) Preventing Objections Before They Form(36:27) Becoming Findable To Ready BuyersGot a question about sales, persuasion, or objection handling? Text me directly: +1-480-481-6755Join the 7th Level University: https://whop.com/discover/7thlevel/Join the waitlist for the Ask Jeremy 7q.AI : https://7q.ai/waitlistThe exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-orgPrefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112Book a call with my team: https://7thlevelhq.com/book-demo/Connect with Jeremy MinerYouTube: https://www.youtube.com/@jeremeyminerInstagram: https://www.instagram.com/jeremyleeminer/LinkedIn: https://www.linkedin.com/in/jeremyleeminer/Facebook: https://www.facebook.com/jeremy.miner.52Connect with Myron Facebook: https://www.facebook.com/themyrongolden/ Website: https://myrongolden.com/ YouTube:https://www.youtube.com/@MyronGolden TikTok: https://www.tiktok.com/@myrongoldenofficial Listen to the Next Level PodcastApple: https://podcasts.apple.com/si/podcast/next-level-podcast-with-jeremy-miner/id1534365100Spotify: https://open.spotify.com/show/2kNDyUR7fz9SqBr9iGwfwV

884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain's chemistry, not against it.Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.Get Carmine Gallo's book, VIRAL VOICES.Find Carmine Gallo on social media: https://www.instagram.com/carminegallospeaker/https://www.linkedin.com/in/carminegallo/https://www.tiktok.com/@carminegallospeakerhttp://www.youtube.com/@CarmineGalloTVhttps://x.com/carminegallo Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.Find Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.Modern Mentor is a part of Quick and Dirty Tips.Links: https://www.quickanddirtytips.com/https://www.linkedin.com/company/modern-mentor-podcast/https://www.quickanddirtytips.com/modern-mentor-newsletterhttps://www.facebook.com/QDTModernMentorhttps://twitter.com/QDTModernMentor Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Modern sales isn't about persuasion—it's about partnership, as told by Steven Dossou.

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Send a textI survived a bad winter storm that knocked out my heat and electricity for almost a week, so it's good to be back!Speaking of drama, Wuthering Heights is one of my favorite books of all time, so I've been following the crazy anticipation for the Emerald Fennell film adaptation of the story that just opened this weekend. Adapting beloved classic stories for the screen isn't easy – filmmakers will never manage to perfectly interpret the story for every fan of the source material, and they have to earn attention in ways that books don't. Some filmmakers really get it right, though, despite the challenges, and when they manage to honor the original story while staying committed to their own version of it, beloved characters live another day. Classic books have survived for a reason, and I think they can handle all of the red latex corsets thrown at them.https://www.confessionsofaclosetromantic.comIt was certain that this movie was going to be hot and look stunning, no matter what.I think this is the ultimate review of the film and I haven't even seen it yet. A Tale of Two Hotties.Is this the greatest love story of all time?! Or is that our trauma talking? The 1939 adaptation of Wuthering Heights is full of romance with a R and scenery-chewing, and resembles the book only a little, but it's glorious.I will watch the whole 1939 movie just for this scene.I think they got everything I loved about this book exactly right."Based on the timeless love story by Jane Austen" and after that, they need to sell us on it because we are Fans. Well, personally I bought everything this version of Persuasion was selling.It's far from a perfect movie, and I haven't read the book, but the casting and direction of Which Brings Me to You is perfection, and I was glued to the screen from beginning to end.The Pop Culture Happy Hour from NPR is a podcast and newsletter that covers the "buzziest" movies, TV, music, books, video games and more.   Support the showIf you enjoyed this episode, please click share in your podcast app and tell your friends! Thanks for listening!

Yascha Mounk and Daniel Diermeier examine how elite institutions created the backlash that now threatens their future. Daniel Diermeier is Chancellor of Vanderbilt University, where he has served since 2020.  In this week's conversation, Yascha Mounk and Daniel Diermeier discuss why American universities are simultaneously world-leading and losing public trust, whether elite higher education creates dangerous separation between the professional class and ordinary Americans, and how the shift from regional to national universities has reshaped American society.  Polarization is at an all-time high. It can feel daunting—perhaps even misguided—to engage in meaningful dialogue with those holding starkly different views. What does it mean to champion pluralism in such a moment? Persuasion's new series on the future of pluralism, generously supported by the Arthur Vining Davis Foundations, features essays and podcast interviews that make the case for civic dialogue and highlight inspiring examples of it in practice. You can find past installments here. If you have not yet signed up for our podcast, please do so now by following ⁠⁠⁠this link on your phone⁠⁠⁠. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠Apple⁠⁠⁠ | ⁠⁠⁠Google⁠⁠⁠ X: ⁠⁠⁠@Yascha_Mounk⁠⁠⁠ & ⁠⁠⁠@JoinPersuasion⁠⁠⁠ YouTube: ⁠⁠⁠Yascha Mounk⁠⁠⁠, ⁠⁠⁠Persuasion⁠⁠⁠ LinkedIn: ⁠⁠⁠Persuasion Community⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year’s Super Bowl ads.

Most people think persuasion is about having the best argument, but I know tone decides whether your logic even gets heard. If someone is already in judgment mode, the strongest reasoning won't matter because they've chosen not to receive it. Your tone tells people if you are certain, defensive, or needy before they process your words. In this episode, I explain why communication works from the inside out, not just from the content you say. When your tone is strong and clear, your logic finally gets a chance to land. Show Notes: [03:08]#1 Tone is processed before meaning. [10:52]#2 Logic requires trust. [15:12]#3 Emotional containment makes your argument feel inevitable. [18:31] Recap Next Steps: --- Power Presence is not taught. It is enforced. If you are operating in environments where hesitation costs money, authority, or leverage, the Power Presence Mastermind exists as a controlled setting for discipline, execution, and consequence-based decision-making. Details live here: http://PowerPresenceProtocol.com/Mastermind  This Masterclass is the public record of standards. Private enforcement happens elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

What you'll learn on this episode:How to identify and eliminate the “Not Good Enough” mindset that silently kills your salesWhy top salespeople ask more questions and talk lessHow to take control of conversations and guide clients toward decisionsWhen you should focus on conversion—and when to shift back to lead generationThe 5 essential money-making activities for real estate agents (CPI Time) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Most B2B marketing fails for one simple reason: it forgets how persuasion actually works.That's why Mad Men still hits. Beneath the suits, pitches, and personal drama, it's a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our special guest  Fahad Muhammad, Former VP of Marketing at TealBook.Together, we explore why fundamentals matter more than tactics, why emotion drives demand, and how originality is the only real advantage left in modern B2B marketing.About our guest, Fahad MuhammadFahad is a revenue-centric and data-driven marketing leader with 17 years of experience in strategic marketing at severalSaaS/Tech companies ranging from start-ups, SMBs to enterprise organizations. Specializing in demand creation and generation, he takes a data driven approach to identify unique growth opportunities in order to drive revenue and foster meaningful connections with customers. He is a diehard college football fan (Sun Devil for life!) and attends ASU's homecoming game each fall. An avid reader, he loves to read with a cup of his favorite coffee in hand.What B2B Companies Can Learn From Mad Men:Anchor on positioning before you touch tactics. Fahad's biggest takeaway from Mad Men is that modern B2B often skips the hard thinking and jumps straight to execution. The show strips marketing back to its core, and the lesson is uncomfortable in its simplicity. As he puts it, “This discipline is around three core things. It's about positioning, it's about having a very compelling piece of creative… and then the last piece is really understanding who your audience is.” The danger for B2B teams is mistaking activity for strategy. If positioning is fuzzy, no amount of optimization will save it. Get the foundation right first, or everything else is just noise.Emotion is the real differentiator. Fahad makes it clear that cutting through the noise is about resonance. He says, “Something that does speak to us, no matter what medium [it's in], is always going to cut through the noise.” Mad Men works because it understands human psychology hasn't changed, even if the channels have. For B2B marketers, the lesson is simple: logic might justify the purchase, but emotion earns attention. If your message doesn't connect at a human level, it won't survive the noise long enough to matter.Originality beats borrowed playbooks. Fahad warns that one of the fastest ways for B2B brands to disappear is by copying what already worked for someone else. Mad Men celebrates originality because it shows how differentiation is built through conviction, not consensus. As Fahad puts it, “They're not taking the shortcut route of copy pasting or referencing creative… they are elevating themselves and going through their own version of creative.” In a world where everyone has access to the same tools, the only sustainable advantage is saying something true in a way only you can. That's what people remember.Quote“  Everybody has the same access to the tools now. They can do the same thing. And the playing field is more level than ever. So how do you now cut through the noise? It still goes back to the core elements of: How strong is your positioning? How strong is your creative? Are you really thinking [that] this is going to cut through the noise and is it going to move people?”Time Stamps[00:55] Meet Fahad Muhammad, Former VP of Marketing at TealBook[01:37] Why Mad Men?[04:28] Role of VP of Marketing at TealBook[05:20] Behind-the-Scenes of Mad Men[09:21] B2B Marketing Takeaways from Mad Men[32:08] The Role of AI in Marketing[42:43] How to Connect Content to Your Marketing Strategy[45:44] Advice for First-Time VPs of Marketing[47:19] Final Thoughts and TakeawaysLinksConnect with Fahad on LinkedInLearn more about TealBookAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alan Rozenshtein, research director at Lawfare, and Renee DiResta, associate research professor at Georgetown University's McCourt School of Public Policy and contributing editor at Lawfare, spoke with David Rand, professor of information science, marketing, and psychology at Cornell University.The conversation covered how inattention to accuracy drives misinformation sharing and the effectiveness of accuracy nudges; how AI chatbots can durably reduce conspiracy beliefs through evidence-based dialogue; research showing that conversational AI can shift voters' candidate preferences, with effect sizes several times larger than traditional political ads; the finding that AI persuasion works through presenting factual claims, but that the claims need not be true to be effective; partisan asymmetries in misinformation sharing; the threat of AI-powered bot swarms on social media; the political stakes of training data and system prompts; and the policy case for transparency requirements. Additional reading:"Durably Reducing Conspiracy Beliefs Through Dialogues with AI" - Science (2024)"Persuading Voters Using Human-Artificial Intelligence Dialogues" - Nature (2025)"The Levers of Political Persuasion with Conversational Artificial Intelligence" Science (2025)"How Malicious AI Swarms Can Threaten Democracy" - Science (2026) Hosted on Acast. See acast.com/privacy for more information.

How good are you at persuasion, my friend? Have you heard of Dr. Cialdini's book "Influence: The Psychology of Persuasion"? I bet you have. I've read it twice and never stop recommending it. Here's a real treat for you.Tune in to my conversation with Patrick van der Burght, Dr. Cialdini's business partner and learn:The difference between persuasion and ethical persuasionThe dangers of unethical persuasionWhy it's important to talk about persuasion nowadaysHow we make decisions and choices in life7 Universal Principles of PersuasionHow to practically apply persuasionPatrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, as a Founding Member of the Cialdini Institute, and Cialdini Institute Licensed Trainer, has been teaching ethical persuasion to professionals and teams since 2000. Patrick also co-authored the book ‘How to Hear YES More Often' in 2024, and has his own podcast ‘Ethical Persuasion Unlocked'.Get Patrick's FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/Connect with Patrick:Website: https://ethicalpersuasion.com.au/Podcast: https://ethicalpersuasion.com.au/podcast/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and […] The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly first appeared on Persuasion by the Pint.

Struggles for power, manipulation and arguments are signs a couple has not learned the art of persuasion.  In this episode Alvean and Doug offer insight as to how to share information and feelings in a way that can help assure harmony and understanding for all concerned.  For a complete transcript, click here: LL37-The Art of Persuasion

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

We are going on an adventure! Love The Lord of the Rings? Why not read along with us as we consider the books from the writer's point of view! Taking it chapter by chapter, novelist Julia Golding will reveal new details that you might not have noticed and techniques that will only go to increase your pleasure in future re-readings of our favourite novel. Julia also brings her expert knowledge of life in Oxford and English culture to explain some points that might have passed you by.(00:00) The Ruins of Isengard and the Approach to Saruman(04:55) Saruman’s Voice and the Power of Persuasion(08:00) Resistance, Discernment, and the Cracks in Saruman’s Authority(10:29) Théoden’s Judgment and Saruman’s Fall from Power(14:03) Gandalf’s Mercy and the Failure of Pride(18:11) The Breaking of the Staff and the Palantír Revealed(22:04) Aftermath, Creative Discovery, and Seeds for What Comes NextFor more information on the Oxford Centre for Fantasy, our writing courses, and to check out our awesome social media content visit: Website: https://centre4fantasy.com/website Instagram: https://centre4fantasy.com/Instagram Facebook: https://centre4fantasy.com/Facebook TikTok: https://centre4fantasy.com/tiktok

In this brand-new Masterclass Special, Gary Fox sits down with Diarmuid Corcoran of Chartered Capital to unpack the money questions Irish founders avoid - until it's too late. They talk openly about why money can still feel like a “dirty word” in Ireland, why founders can be brilliant at making money but hesitant to manage it, and how wealth often compounds simply because of maths. Diarmuid breaks down the core principles of long-term investing (without the hype), the psychology that causes people to panic at the wrong time, and the practical founder moves that build real security - like taking a salary, using pensions properly, and keeping “fun investing” firmly contained. If you've ever said “I'll start later,” “I'll wait for the markets to settle,” or “my business is my pension,” this episode is the reset. Important note This episode is education and perspective - not personalised financial advice. Always do your own due diligence and speak to a qualified advisor/accountant for your circumstances. Show notes What you'll learn Why the “rich get richer” is often compounding in action Why Ireland has a unique relationship with money (scarcity mindset + property-first thinking) The hidden risk of “safe” cash: inflation eroding purchasing power Time in the market vs timing the market (and why “waiting” usually backfires) The psychology behind bad money decisions: recency bias, fear headlines, and the Dunning–Kruger effect “Set-and-forget” investing, and why boring usually wins The founder dilemma: all eggs in the business and no personal de-risking plan Pensions: why they can be tax-efficient, protective, and misunderstood The “de-risking” concept approaching retirement (and the 2008 lesson) A simple way to start investing regularly (and remove emotion from the process) The “playpen” rule: keeping speculative investing (stocks/crypto/startups) to a small % Founder mistakes Diarmuid sees constantly: Not taking a salary early Not paying a spouse/partner (where relevant) Being far too cautious in long-term pension funds Missing employer pension matching More about Chartered Capital: Chartered Capital Initial Query Form (https://bit.ly/4a89Mcp) for people who want to get in touch. When people fill this out, Chartered Capital will reach out to  them afterwards to arrange a meeting. They also circulate a monthly newsletter that generally only consists only of good news and isn't ever in any way technical:  Newsletter link (https://crafty-innovator-3012.kit.com/57ab7f6ffd)  Link to Blogs on Chartered Capital website (https://charteredcapital.ie/insights/blogs-and-news/) Chartered Capital Website (https://bit.ly/charcap) This is a super video on Robert Cialdini's work for those who don't have time to read the full book = Science of persuasion - Robert Cialdini (https://youtu.be/cFdCzN7RYbw) The Financial Planners Ireland website: https://fpireland.ie/ Our Sponsors: Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26  Rory's Travel Club: https://bit.ly/rorys26 Chartered Capital: https://bit.ly/49ZuFrk   Book Recommendations General Psychology = Influence – The Psychology of Persuasion (https://amzn.to/4bB6q4c) by Robert Cialdini and The 48 Laws of Power (https://amzn.to/49XcBON)by Robert Greene. Running a business = Traction (https://amzn.to/4qgiJGM) and Rocket Fuel (https://amzn.to/3ZdOqWa) by Gino Wickman. Personal Finance = The Psychology of Money (https://amzn.to/4rosi7w) by Morgan Housel.

Unlock Visual Influence: Master the Perfect Room for Persuasion! In a world where first impressions seal deals and environments shape minds, creating the Perfect Persuasive Room isn't just smart – it's essential. As Brian Tracy says, success comes from controlling your environment. The Perfect Persuasive Room is intentionally arranging elements like seating, ceiling height, light, room temperature, and sound to prime subconscious responses, helping people become more receptive, focused, and aligned with your goals. Mastering the Perfect Persuasive Room starts with auditing your space – assess seating for collaboration, ceilings for mindset, lighting for emotion, temperature for energy, and music for vibe, then tweak to align with your objectives.  This episode will ignite your potential, equip you with proven tactics, and propel you to unstoppable success. Subscribe now, hit play, and let's build your influence toolbox! Persuade with Power Kurt Mortensen MaximizeYourInfluence.com

Are you struggling with Sales?How do you get potential customers to say YES?Meet Patrick Van Der Burght!Patrick is a Cialdini Certified Trainer in Ethical Persuasion, Author of 'How to Hear YES More Often', a Podcast Host who teaches professionals to be ethically more persuasive using Behavioural Science. He has been teaching Ethical Persuasion since the year 2000, is a Founding Member of the Cialdini Institute, and a Cialdini Certified Trainer and Coach. One of his passions is to educate young adults about the life skills of ethical persuasion so they can benefit their entire lives and make the world a better place. School principals and School HR departments can approach him to make educational contributions to students ages 15-22.Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating, and use it.Success in your business and your private goals depends on convincing others about your products, services, or ideas. World-leading organisations urge businesses to develop their team's persuasion skills, and that businesses seek persuasion skills in new employees.On this episode, Patrick details why many confuse being persuasive vs being manipulative.Listen as Patrick shares:- why you are not making sales- how to build stronger relationships- what is Persuasion Science- ethically applying the persuasion principles- the 7 Principles of Persuasion- if it's ethical to persuade- manipulation vs ethical persuasion- how we make buying decisions- how to elevate your business communication- how successful business skyrocket their sales...and so much more!Connect with Patrick:Website: https://ethicalpersuasion.com.auAdditional Resoruces:FREE Resources on Ethical Persuasion"How To Hear YES More Often" by Patrick Van Der Burght on Amazon"Ethical Persuasion Unlocked Podcast" hosted by Patrick Van Der Burght"Influence: The Psychology of Persuasion" by Dr. Robert B. Caldini on AmazonListen to the Podcast, subscribe, leave a rating and a review:Apple: Spotify: YouTube: https://youtu.be/jZotSe8zxmM

The country is on edge after another protester was killed by ICE officers in Minneapolis. Phil, Kaitlyn, and Skye look at how different Christian journalists and media outlets are covering, or not covering, the story, and what protests against ICE share in common with the Civil Rights movement, and how they're different. Speaking of the Civil Rights era, Justin Giboney is back to discuss his new book, "Don't Let Nobody Turn You Around." He believes too much of the American church and our politics has been captivated by the culture war, and learning from the example of the Black church, which rejected the "conservative vs. progressive" binary, can help lead us out. Also this week, the cows are coming for us!   Holy Post Plus: Livestream with Carmen Imes: https://www.patreon.com/posts/149254632/   Ad-Free Version of this Episode: https://www.patreon.com/posts/149277266/ 0:00 - Show Starts   3:38 - Theme Song   4:26 - Sponsor - Blueland - Get up to 15% off your first order by going to https://www.Blueland.com/HOLYPOST   5:35 - Sponsor - AG1 - Heavily researched, thoroughly purity-tested, and filled with stuff you need. Get the AG1 welcome pack when you order from https://www.drinkag1.com/HOLYPOST   7:07 - Cow Tools   12:55 - Christian Journalists on Alex Pretti   25:03 - Media Ecosystem   44:12 - Sponsor - Rocket Money - Find and cancel your old subscriptions with Rocket Money at https://www.rocketmoney.com/HOLYPOST   45:11 - Sponsor - DripDrop - Fast hydration in 16 original flavors! Get 20% on your first order and use promo code HOLYPOST. Go to https://www.dripdrop.com   46:14 - Sponsor - BetterHelp - This episode is sponsored by BetterHelp. Give online therapy a try at https://www.betterhelp.com/HOLYPOST and get 10% off your first month!   47:17 - Interview   55:46 - The Black Church's Tradition of Witness   1:06:30 - Humanizing Your Political Opponents   1:15:00 - Persuasion in Politics   1:24:00 - End Credits   Links Mentioned in News Segment: Cow Tools: https://www.bbc.com/news/articles/cj0n127y74go   Religion News Service on Clergy Protesting ICE: https://religionnews.com/2026/01/23/inside-the-effort-to-organize-clergy-nationwide-to-resist-ice-minneapolis/   The Atlantic on ICE Protests: https://www.theatlantic.com/politics/2026/01/minneapolis-uprising/685755/   Christianity Today on Authority and Responsibility: https://www.christianitytoday.com/2026/01/authority-responsibility-not-excuse-alex-pretti-ice-shooting-minnesota-trump/   Other Resources: Don't Let Anybody Turn You Around: How the Black Church's Public Witness Leads Us Out of the Culture War: https://amzn.to/45ZnNrG   Holy Post website: https://www.holypost.com/   Holy Post Plus: www.holypost.com/plus   Holy Post Patreon: https://www.patreon.com/holypost   Holy Post Merch Store: https://www.holypost.com/shop   The Holy Post is supported by our listeners. We may earn affiliate commissions through links listed here. As an Amazon Associate, we earn from qualifying purchases.  

About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked.In this episode, Jennie and Patrick Van der Burght discuss:The seven universal principles of persuasion derived from Cialdini's researchThe distinction between genuine reciprocity and gated lead magnets as rewardsThe roles of liking and unity in building rapport and a sense of shared identityThe use of social proof and authority to enhance credibility and influenceThe impact of consistency and scarcity on ethical decision-making and behavior Key Takeaways:Ethical persuasion is not about clever wording; it is about aligning your message with how people naturally make decisions.Clarity reduces friction. When buyers clearly understand what happens next, they feel safer saying yes.Trust is built not through volume or urgency but through consistency, credibility, and honesty over time.Authority works best when it is demonstrated rather than declared, especially in relationship-based sales models like direct selling.When persuasion principles are applied with integrity, decisions feel easier, faster, and more empowering for everyone involved.“Information is not really power. Application skill is power, and I would argue that you need confidence to go along with it.” —  Patrick Van der Burght Connect with Patrick Van der Burght:LinkedIn: linkedin.com/in/patrick-van-der-burghtFacebook: https://www.facebook.com/patrick.burght/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/Email: jennie@badassdirectsalesmastery.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Is Antizionism the new common denominator of the left? Political scientist Yascha Mounk, founder of Persuasion and author of The Identity Trap, joins Dan to discuss whether the rise of Zohran Mamdani is indicative of a growing connection between socialist causes and hostility towards Jews. Drawing on his personal history, Mounk explains the different iterations of Antisemitism on the left and discusses with Dan whether it is categorically different from what we're increasingly seeing on the American right.The conversation went longer than normal, so stay tuned for part 2 in which Dan and Yascha discuss how identity politics consumed America and Jews should be wary of falling into the same trap.In this episode...- Yascha's political upbringing- The history of Antizionism on the left - What would Mamdani compromise on?- Is the IHRA's definition of Antisemitism dangerous to free speech? - The Western left's silence on repression in IranThis episode was sponsored by Maimonides Fund: Sign up for the SAPIR journal at sapirjournal.org/CallMeBackFrom the episode:- Listen to Yascha's podcast The Good Fight- Subscribe to Persuasion- Purchase Yascha's book, The Identity TrapMore Ark Media:Want to join Ark Media? Check out our careers page for new openings.Subscribe to Inside Call me BackListen to For Heaven's SakeListen to What's Your Number?Watch Call me Back on YouTubeNewsletters | Ark Media | Amit Segal | Nadav EyalInstagram | Ark Media | DanX | DanDan Senor & Saul Singer's book, The Genius of IsraelGet in touchCredits: Ilan Benatar, Adaam James Levin-Areddy, Brittany Cohen, Martin Huergo, Mariangeles Burgos, and Patricio Spadavecchia, Yuval Semo 

Is Anti-Zionism the new common denominator of the left? Political scientist Yascha Mounk, founder of Persuasion and author of The Identity Trap, joins Dan to discuss whether the rise of Zohran Mamdani is indicative of a growing connection between socialist causes and hostility towards Jews. Drawing on his personal history, Mounk explains the different iterations […]