Podcasts about Persuasion

今天这期节目，我们请到了两本畅销书《上瘾》（Hooked）和《专注力》（Indistractable）的作者、斯坦福大学讲师、连续创业者 Nir Eyal。过去十年间，Nir Eyal 的产品设计逻辑影响了几乎所有的科技产品经理，并引发大众对专注力问题的重新思考。 在这次访谈中，Nir 探讨了在 AI 时代，他在《上瘾》中提出的「触发 -- 行动 -- 奖励 -- 投入」的经典行为模型在今天依然适用，因为人性并未改变。Nir 还深入分享了如何提高专注对抗分心，强调「预先规划，是抵御分心的唯一方法」（The antidote to impulsiveness is forethought）。展望未来，Nir Eyal 对个性化产品和教育领域的未来充满了期待，认为 AI能够帮我们更好地理解用户需求，设计出「让人变得更好」的产品。 如果你想更加深入地了解 Nir 的作品和观点，欢迎点击： https://www.nirandfar.com/ 本期人物 Nir Eyal ，《上瘾》作者，斯坦福大学讲师、连续创业者 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 主要话题 [04:38] 重温 《上瘾》（Hooked）：「上瘾模型」没有改变，因为人类心理不会改变 [05:45] 人类行为的根源：我们所有的行动都来自逃避不适 [08:10] 相比刷手机，我们应该鼓励人们去做「更有意义」的事吗？ [12:00] 说服 (Persuasion) vs 胁迫 (Coercion) ：产品应被用来「让人上瘾于好事」 [16:20] 从《上瘾》到《专注力》（Indistractable）：如何摆脱坏习惯、重新掌控注意力？ [20:40] 「预先规划，是抵御所有分心的唯一方法」（The antidote to impulsiveness is forethought） [24:00] 「10-minute rule」和「Time boxing」原则，帮你找回越来越稀缺的注意力 [36:15] 在AI时代，我们如何构建新的产品形态? [45:09] 如何培养有专注力的下一代？首先成为不分心的父母 延伸阅读：

In this week's episode of The Good Fight Club, Yascha Mounk, Garry Kasparov, Russ Muirhead, and Quico Toro discuss the ceasefire in Gaza, the impact of the U.S. government shutdown, and the extent to which America under Trump mirrors Russia and Venezuela. Garry Kasparov is the chairman and founder of the Renew Democracy Initiative (RDI), which publishes The Next Move. Russell Muirhead teaches Government at Dartmouth College. He is the author, with Nancy Rosenblum, of Ungoverning: The Attack on the Administrative State and the Politics of Chaos. He serves in the New Hampshire House of Representatives where he focuses on election law. Quico Toro is a contributing editor at Persuasion, Director of Climate Repair at the Anthropocene Institute, and writes the Substack One Percent Brighter. If you have not yet signed up for our podcast, please do so now by following ⁠⁠⁠this link on your phone⁠⁠⁠. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠Apple⁠⁠⁠ | ⁠⁠⁠Google⁠⁠⁠ X: ⁠⁠⁠@Yascha_Mounk⁠⁠⁠ & ⁠⁠⁠@JoinPersuasion⁠⁠⁠ YouTube: ⁠⁠⁠Yascha Mounk⁠⁠⁠, ⁠⁠⁠Persuasion Learn more about your ad choices. Visit megaphone.fm/adchoices

Lesley Logan welcomes mindset coach Brad Bizjack for a conversation that digs deep into why so many high-achievers get stuck in surface-level strategies. Brad shares his journey from being buried in six-figure debt to building a multi-million-dollar business, and reveals the missing ingredient most people ignore when trying to change: identity. If you've been hustling without the results to show for it, this episode will challenge the way you think about success and who you believe yourself to be.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why over-studying and perfectionism often mask procrastination.How overvaluing certainty leads to playing small and staying stuck.The “line of lasting change” and why identity shapes your results.How doubt, pain, and vision are the three ways to shift limiting beliefs.Why your peer group and environment influence your habits and outcomes.Episode References/Links:Brad Bizjack's Website - https://www.bradbizjack.comBrad Bizjack's Facebook - https://www.facebook.com/BradBizjackCoachingBrad Bizjack's Instagram - https://www.instagram.com/bradbizjackBrad Bizjack's Program: The Success Accelerator - https://beitpod.com/successTiny Habits by BJ Fogg - https://a.co/d/hkmaWEOTim Robbins Events - https://www.tonyrobbins.comGuest Bio:Brad Bizjack is a personal development expert and a master mindset strategist. As a multi-7-figure CEO of a transformative coaching business, Brad boasts over a decade of experience in igniting human potential. His mission is clear and compelling: to awaken individuals to their boundless possibilities and empower them to create the extraordinary success and freedom they truly deserve. Having touched the lives of over 60,000 individuals across more than 40 countries, Brad is renowned for his ability to shatter mediocrity and inspire profound, lasting change. He excels in uncovering and dismantling the limiting beliefs and toxic thought patterns that lurk in the shadows of the mind, unlocking the doors to unprecedented achievement and fulfillment. Beyond his professional accolades, Brad is a devoted husband to his college sweetheart, Janiece, and a father to their 4 year old daughter Lily and dog Oliver. Together, they cherish their moments of joy and adventure, often found enjoying days on the lake, creating precious memories as a family. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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Very first call with that coach changed my life fundamentally forever. I was telling her, I'm doing all the podcasts, listening to the books, reading the books, I'm doing all the things. Why isn't it happening for me? I want this to work so bad. And she said, very calmly, Brad, you are so attached to success that you're missing the whole point. You're under the impression that you shouldn't be where you are right now. Business, success and money, it's never going to make you happy. It's rewiring your mind for happiness that'll make you successful. Lesley Logan 0:39  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:17  All right, babes, I'm keeping this quick because our guest day is gonna blow your mind. Get your notebooks out, get your pens out. Get ready to hit rewind. If you're driving in your car, make sure Siri listens to you so you can rewind whenever you need to because this episode is an episode I've wanted to have for over a year. For over a year I've wanted to have this episode. So, Brad Bizjack is our guest today, and we're gonna talk about perfectionism, certainty, achieve, being an achiever. And literally, how do you actually change your life? How do you actually be it till you see it? So stay tuned all the way to the end. You don't wanna miss it. Here's Brad Bizjack. Lesley Logan 1:52  All right, Be It babe. Get ready. Just get ready. I already know it's gonna be amazing. I'm so excited. I wanted this person on the pod, since I heard him on my old coach's pod. Here's the deal. I remember seeing this guy's name on my feed in several podcasts, okay? And I was like, okay, someone's doing a launch, that's fine. And then I saw him on my old coach's pod, and I was like, you know, I haven't listened to her pod for a while. I'm gonna listen to this guy so I'm walking through the streets of Cambodia right before we're out to have a retreat. And I listened to this thing, and I was like, oh my god I didn't realize I'm stuck. I'm, this is the feeling I'm having. I'm feeling stuck. So I'm gonna sign up for this. So I told Brad, my husband, Brad, I said, babe, I signed us up for a launch. I think I want to be launched at it's been a while, so let's do it. Let's just like, let's just go through someone's thing. Let's just get taught. Let's get our cup filled, and then we'll just see what kind of emails come through. Because of the timing, my husband actually was on Hong Kong time, meaning when we got back from Cambodia, he was up every day at 5am and your calls were at like, 6am our time, something early. Brad would never, ever he would have to watch replays. We dog walked every morning listening to you. And of course, the day that you're like, okay, I'm running this program. We're like, okay, we're the first to sign up. Like, we're already in, and we stuck with it for, like, whatever, six months, a year. It was amazing. So Brad Bizjack is our guest today, and the and the reason I wanted to have him on is because of what you're gonna hear right now. Brad, what do you rock at? Who are you? Tell us everything about you.Brad Bizjack 3:18  First of all, that was, like, the best way of getting into our each other's worlds I've ever heard like, what a crazy story. So grateful for the opportunity to be here. I help people rewire the limiting beliefs, toxic thought patterns, limiting emotional patterns that are getting in the way of the success, freedom and fulfillment they really deserve that they don't really go know are going on behind the scenes. So we help people identify that and shift that. Lesley Logan 3:41  I mean, I think that's there's so many people who need that. Like, that's.Brad Bizjack 3:45  Like everybody. Lesley Logan 3:45  Like everybody, most people don't know they need it. And the ones that do kind of get overwhelmed with, like, all of the things, like, they get involved in that perfectionism. Like, I gotta check this box. I gotta do this thing, and if I just read this one more book, then, then I will be fixed, right? Brad Bizjack 4:01  100% I think people will use over-studying as like procrastination in disguise and not even realize they're doing it just because they're overvaluing certainty. And we can go more into that if you want, but yeah, that's a very, very common thing we see. Lesley Logan 4:15  You are correct. I actually looked up like signs of imposter syndrome, right? And or the like, types of imposter syndrome, because, like, there's imposter syndrome, which is, like, you're new at something, so you are going to feel that way because you're new at something, and that's great. But also, then there's like, the imposter syndrome when you're, like, actually qualified to do things, but you're you're feeling like an imposter. And so I was teaching on this, and so I did some research, and one of the signs that you are causing that is that perfectionism. If I just get one more certificate, if I learn one more thing, if I study this, and I'm a Pilates instructor who teaches Pilates instructors, and they'll go, I can't take your business class, because, actually, I needed to study this Wunda Chair. And I'm like, no one even knows what a Wunda Chair is, like until they know what Pilates is, like, no one cares. You need to know how to run a business that doesn't burn you out. Like, but you but people will overwhelm themselves. So can we talk about that perfectionism, certainty, like, what it what is, what are the signs that people are doing these things? Because I think sometimes they don't even see it in themselves. Brad Bizjack 5:13  Yeah, I think, you know, when we talk about rewiring limiting beliefs and toxic thoughts, like you said, I don't think people know they're doing it. But if anyone's ever been in a situation where they know they want their life to change and they just can't get themselves to take action, or there's a limiting behavior they participate in and they don't know why they do it, even though it's not serving them, or they know exactly what to do and they're procrastinating consistently. Or they're in a spot where they just can't get themselves to move and they see their laptop staring at them, begging them to change their life, and even though they care so much, they just don't care in the moment. And there's this piece of you that says, I know I'm meant for so much more than what I'm getting right now, but for some reason, I can't get myself to move or take action. Any of those are some of the most common symptoms that I see. But there's also one on the flip side, and that's calling out all the achievers in the room, the people that have taken the action or forced themselves through willpower to get moving. Those people end up basing their worth on more, more success, more money. And so it feels like their worth is a moving target. So they'll bounce from goal to goal, peak to peak, to do list, to to do list. Nothing feels like enough, and everything they do just feels like they're battling burnout. So if you're in a spot where you either are constantly seeking the how, which is basically exactly what we were just talking about, glorified procrastination, and let me actually backtrack on this a little bit, because I think it's really important, we need to know the how, just not right away, right? You can't head east looking for the sunset, right? It doesn't work that way. And so when you know what you want and why you want it, the how reveals itself, but when you get so caught up in seeking the how, because of living in this fear of not being certain, then you end up just tiptoeing around the edges of your dream, playing not to lose instead of playing to win. So any action you do take is you mistaking movement for achievement, and you'll take little, itty bitty actions instead of the ones that will actually yield results. And so you feel like you're spending all day on this dream, but you're not getting anywhere. And the main reason is because you are overvaluing certainty at a very high level, which is really what perfectionism is. It just means that you are afraid of what happens if you're not totally certain, and that somehow it's going to mean that you're unworthy. If you think about the human brain, its job is not to make you happy, its job is to make sure you survive. And you see people all the time saying, well, I self-sabotage. I get in my own way. Well, it's physically impossible to self-sabotage. Think about it. Your brain is a survivalist. Its job is to keep you alive. So why would it ever cause you harm? What's actually happening is you're just meeting a need, and the survival-based need that's embedded into all of our DNA is the need for certainty. And when you overvalue certainty. What actually happens is like, think about it, millions of years ago, you weren't worried about building your Pilates business or whatever it is. You were worried about the saber tooth tiger that was hiding in the bushes that was going to eat your baby, right? You you didn't have the these you weren't worried about success and fulfillment. You were worried about staying alive. Well, we don't have the same threats, but we do have the same mind. And so we link up putting ourselves out there on social or starting a podcast or sending an email or prospecting whatever, or starting a new fitness regimen. We we link it up as a survival-based threat when it's not, it's just misplaced. And so that's what a lot of people do. And I see people over-study all day long, and they use personal development as a way to escape developing personally, and it just gets in their own way.Lesley Logan 8:51  Oh my God. Everyone hit rewind. That was the most amazing, that is the most amazing thing I've heard. And I also think, like, what a great clip. And like, we can it's a great question to ask yourself, like, am I, am I doing this to escape, you know, am I? Am I? Am I working on this thing one more time? Tweak to to busy ourselves from what it actually is, which is the change we have to make. And change is really difficult. It, I don't, I don't, I actually want to say, I don't know that change is actually that difficult. Because, from what I understand about studying habits and mindset, right? So during the pandemic, I was like, I need to figure out why like, some people make a habit and some people don't like what's going on here. And also, I had a great yoga teacher who was like, that, we always wanna make things that are right or wrong, bad or good. And he's like, actually, that's not how the world works, like because if it's serving you like it could be bad for one person, but not for you, right? So I was like, okay, and I started with BJ Fogg, and he said there's no such thing as a bad habit. Every single thing we do is serving our mind. Our mind actually, truly lives off of what makes us feel good. And, so if you're like, but I hate scrolling, it's a bad habit, right? But you, when you scroll, something is happening in your mind that is giving you relief, excitement, joy, or it could even just be like, like, you can just like, exhale, right? So your brain isn't doesn't know bad or good. It knows shame and judgment doesn't make me feel good, and these things make me feel good, and so we actually create habits instantly based on emotions. So that's why I think that change isn't hard if we know how our brain works. Brad Bizjack 10:31  100%. If you think about change, change does not take a long time to do. It actually happens in an instant when you actually have the leverage to create change, right? Like so many people have had a time in their lives when they've dealt with a really painful situation, like a tough relationship, or, let's say, let's say that they weren't exercising or eating well, or so anything like that, and they've known that they should take a different action, but they haven't gotten themselves to do it until one day when something happens, and all of a sudden, some lever is pulled, and all of a sudden it's easy and it's not hard anymore. It's because in the moment, you started shifting the beliefs and the emotions that were going on behind the scenes to create leverage to actually move, and there's actually a reason why this happens. And I'm happy to dive into how behavior change actually works in people. If you want me to dive deep into that, I can. But if we think so, let's say most people, most people, if you imagine like a big triangle with different like levels in this triangle, at the very base of this triangle is your 3D environment or your results. This is really how life is. Now, most people don't recognize that all of life is cause and effect, everything. And if you obsess over the effect, you forget the cause. And if you don't focus on the cause, you can no longer influence the effect. Well, most people think that their life circumstances are the cause of how they feel, how they live, everything. They think, I don't have this money, therefore I can't be happy. I can't take different action. I can't grow a big business. I don't have a big business, therefore I can't ask people to join my business, right? It's, it's backwards thinking. It's once I have a different life, then I can take a different action. So what most people end up doing is they sit around complaining about their circumstances. And the challenge with complaining is you only complain about things that you could change. You're just too afraid to, right? So you don't complain about gravity. You complain about money. Well, money is something you can make right now if you want to, you can attract it anytime you want to. So it starts at the bottom of this pyramid with your 3D environment and your results. Now most people, they think that if they focus on what's not happening in their life, somehow magically, it's going to change, and it doesn't. If I could give one calling to everybody here, it's the fact that you are 100% responsible for every single part of your life, even the parts that are not your fault. Now before you want to punch me in the face, let me explain, right? I don't mean that that thing that happened in your life is your fault. You are not to blame. Blame focuses on the past and what went wrong. Responsibility means the ability to respond. This is how I'm going to perceive it, move about it, go forward in the future. And that's everyone's responsibility, regardless of what happened in your life. So once you start taking responsibility for your life, you start trying to impact the cause of a different 3D environment of results, and you step up one level in that pyramid to behaviors and habits. And most people, they try to form a habit. It takes 21 days to form a habit. You see all this stuff, well, how many people listening have ever done really, really good for about two or three weeks, and then all of a sudden they fall off? There's a reason why. Because when you try to change at a behavior level, meaning, take a different action, which isn't a bad thing. It's not bad if you want to, let's say, lose weight or gain weight, or whatever your goals are, if you take a different action, it will yield a different result when done consistently over time. The problem is that when you try to change at a behavior level, you have to negotiate with the mind. You automatically question if you are capable of making it happen. So it feels like this constant fight, and you have to rely on willpower. Willpower is push motivation, right, and we all use willpower sometimes. Nothing wrong with willpower. But if you rely on it, it leads to one thing, and that is burnout. We need to get to a place of pull, where hard work isn't hard work, where you just move. So when you are changing, from a behavior perspective, you're wanting to know, am I doing it right? You're seeking the strategy first, the how, right, and when you crave the how over crave the how, you likely don't actually take the actions that will yield the results. So what influences our behaviors and habits? Go one level higher, and that is your capability. And most people don't recognize what's influencing their capability are three things. Number one is what you consume. If you consume social media gossip on a daily basis, that's not really going to help your sales habit, right? If you can consume news media, that's not going to really help with practicing gratitude, right? It's going to hurt it. So number one is what you consume, because whatever goes in your eyes and ears comes out your mouth, and it leads to the second thing, which is skills. You, let's say that you're still that you're trying to grow a business, and the habit you're trying to deploy is consistent sales or prospecting or marketing? Well, you need to study sales and marketing. The skills of those things are required to change the habits and therefore change the environment. And so we need different skills. If your skills that you're studying is okay, I just want to learn how to bake cakes, but your goal is to grow a business, well, it's mismatched, right? But the third thing that's most powerful, is, that it influences your capability, is your peer group. Your life is a direct reflection of the expectations of the people you surround yourself with. And we can have a whole freaking podcast episode on this alone. It's so important. So these three levels are temporary behavior change. Anything at the skill at the capability level, behavior level and 3D environment level, it doesn't seem to last. And if it ever does, it's because we're changing at a higher level than that. And so it's not bad to change these things. Your capability does influence your behaviors and habits, and that does influence your environment, but it never, most people never decide to change above the line of lasting change, which is what influences all of this. Before I go into that, you seem like you have thoughts, my friend.Lesley Logan 16:53  Well, I just, I do, because you just said, like, most people don't go above the line of lasting change. And I think, like, that intrigues me, because it's like, are we saying that like, they'll do enough, they start to get going, and then they, like, revert back, or they just kind of stay at this place that's like, good enough. Like, tell me what the line of lasting change is.Brad Bizjack 17:14  Well, the strongest force in the human personality is the need to stay consistent with who you already think you are. Lesley Logan 17:20  Oh, yes. Brad Bizjack 17:21  And so if you believe or identify as a failure or think that money is hard to make, you can try all day long to change, but you're gonna go back. You're gonna find a way, because life will, whatever you believe, will determine the level of potential you tap into. That determines the actions you do or don't take and how well you do them. That determines your results, and it literally reinforces what you believe. That's why, right above this line of lasting change, if you actually want to make change, it's your beliefs and values that's that's the next step, that's what actually influences lasting change. So you mentioned, do people go back? They'll go back to what they believe, what they value, and how they identify always, they'll find a way. And so before I explain that, does that make sense so far? Lesley Logan 18:07  Yeah, that does. And I think, like, where I, where I, like, my brain is like, okay, so I also know that the brain is like, dissonance. So if, if, if I, if I think I'm a failure, but I just have to walk around going, I'm not a failure. I'm not a failure. Like, I don't know, like, I don't know that that is like, the answer, right? Like, so how do I go from like, seeing myself and believing that I'm a failure and then actually truly seeing myself in value that I'm not a failure?Brad Bizjack 18:35  Yeah, there's three ways to shift any belief pattern. Number one is doubt, right? If you introduce doubt to this and so that is real life examples, right? If, let's use the example of money is hard to make, right? That's a belief that a lot of people have. Well, if that is the belief, what evidence do you currently have supporting that? Because you're likely overly focusing on it. If you introduce doubt to that belief and say, well, not hard for John. It's not hard for Lesley, like and you surround yourself with evidence. Is that actually true? Or is that something that I was just told growing up? Rich people are greedy. Is that actually true or if I take a look around at all the people that I know that have money, they're the ones giving the most to charities, right? So it's evidence that shows that that belief is false. But the challenge with this is changing at a logical level is very, very hard, right? If most people don't recognize that, it's next to impossible to logic and reason your way out of anxiety. It just makes the anxiety worse. It's because it's, at a nervous system level, it responds, your body responds way faster than thoughts ever will. So we need to change our beliefs in other ways, and that is pain. We talked earlier about how people like how change is not really that hard once you have leverage, if you can see the consequences of what happens if you don't change, a nd actually live those consequences in your mind, you will start to change. I was at a Tony Robbins event years ago, and he shared something that really made an impact on how I viewed behavior change. And he used the example of a Christmas carol, Ebenezer Scrooge, right? And how he's a total butt head, super mean to all these people, because he thinks that that's why he's successful. It's not why he's successful. It's not why he's successful. He's brilliant, he works hard, all these things. And his life was going pretty bad, and he just kept on going until three until one night, three neuro associative conditioning specialists showed up at his house that goes to Christmas past, present and future, and they linked up unbearable pain to the way that he's lived up until now, the way that he's living and what his life will look like if he keeps living that way. And when you're boxing from the left, from the right and behind you, guess what you move. Most people value comfort and safety and certainty, so they don't want to give themselves a healthy dose of pain. They don't want to see the consequences of consistently doing it this way. And people are like, well, I know the consequence is going to hurt me. It's going to hurt my kids. Everyone has a leverage point, but sometimes that leverage point isn't your stereotypical oh, it's going to hurt my finances. Oh, it's going to hurt my kids. Your job is to find out what it is that you actually will have in your life that's going to cause you pain that you care about, that'll get you to move. That's the second way to create a change. The third is vision. Human beings are driven by their need to avoid pain and gain pleasure, right? What we just talked about is pain avoidance, and that's very strong, and typically the most strong, but we're also driven by pleasure, and when we can be compelled by a beautiful vision of the future, it gives us a reason to overcome this. So if we think about what identity is, the identity of I'm a failure, that is just a strongly held belief, right? So beliefs and values. Beliefs are just feelings of certainty. That's all it is. And a value is an emotional state you live in, and value feeling, right? So if we think about a belief as let's use the example of the sky is blue, most people think that. But what about during sunset? What about at night? What about sunrise? What about when it's raining? What about the scientific answer that it's not any color, right? It introduces doubt. So we have these beliefs based on evidence in our life, whether that is our upbringing, trauma, consistent results that reinforce this feeling of certainty, until we introduce uncertainty to that certainty. So it's so interesting, the thing that you're craving the most of, certainty, that's the very thing that's keeping you in the exact same spot, right? If we look at it from a values perspective, most people don't recognize they have values conflicts going on, right? Most people value success, but they equally value avoiding rejection, and so that's going to create conflict. And all of this rolls up into your identity, who you think you are. So those three things, shifting the identity through doubt, pain, and there's other ways too, and vision, shifting your beliefs and shifting your values that automatically influence your capabilities, automatically influences your behaviors and habits, cascades down right into different results. And we can do a real life example, or we can move on. But the whole point is, most people just fall back to where they are because they have a belief at a fundamental level, this is who I am, and your brain will always default to going back there. Lesley Logan 23:18  Yeah, I do want to do a real quick example, but I want to say, like, probably not a decade ago, but a long time ago, I was listening to a podcast, and I really, really so wish I could find this episode, but it was talking about how, scientifically, they can prove that your brain will tell your body exactly what you're thinking. So they actually took these people and they told them they were going to brand them. They put them in a room. They blindfolded them. They had the fire making the noise, they had the sizzling. They said, This is what the branding is going to look like. This is what it's going to be like. This is going to happen to you. Then they like, did the sizzle, then they touch them with a pen. And some people's arms developed a like a sore, a redness mark in the shape of the branding that they said they were not branded. No one was hurt doing this thing. But it's a scientific experiment, and they have also studied people who like, if you tell yourself, I'm I'm fat, and you're someone who is wanting to lose weight, that's a journey you want to go on. They have actually seen that those people do produce more fat, have bigger fat cells, all these different things, versus people who don't have a judgment about how they look. Their cells look quite different. Another study they did was a guy, a doctor, who wanted to know if I scrape a knee or if I drain a knee, which one of those things is actually helping these people's knee issues, right? So they had to take three groups. Had to take a group of people who needed this, but they did nothing to. They had to take a group of people that they just drained, and they had a group of people that they just like, scraped right. Every single person got put under, got the same music, was told what the surgery was going to be like, and then they waited to see what happened. And the people who had nothing to their knee, nothing, no draining, no scraping, they did two little pricks, put 'em under, play the surgical video while they're in anesthesia, they had the same results as people who had anything done. And so is this point that, like, our brains are so powerful, they literally tell us things. And so it's so important what we are telling ourselves that we have to know. So I just wanna, like, highlight everything you said, because it is really, is really important that we, we tell ourselves the things we actually want to hear we want our body to do. Yeah.Brad Bizjack 25:31  Well, you know what's interesting, too. Have you ever noticed that when a lot of people do affirmations, it doesn't really stick? Why? Have you ever thought why that is and it it's because they're not telling themselves powerfully. When you are about to have a surgery or something like that, and you tell and the brain genuinely thinks something is going to happen, it is just like you said, so incredibly powerful, so powerful because the belief is held so strongly that this is going to happen. That's how powerful your brain is. But what we typically do when someone pulls like an affirmation card, right, and it says, I am worthy, and your brain goes bullshit, right? Or I am abundant. Have you seen your bank account? It's because it's done through less conviction and certainty. It's done through the lens of basically being passive. And so if you think about all these scenarios, these scenarios are from a place of this is it's almost like this is fact, where a belief is being communicated with absolute conviction. And so to the degree in which you can be convicted in your statements about yourself, that's the degree that behavior change happens. And once you do your brain just it goes to war for who you think you are or what you think is going to happen. That's why, when someone is in a space where you identify them as a success story, the worst things in the world could be happening for them, and you know without a doubt, they'll be completely fine. They'll figure it out. Because you always default back to what you feel most convicted about.Lesley Logan 27:05  Yeah, real life, example, and, and if it's possible, I, we didn't do this. We didn't actually talk about, like, how you got to, how you got to be so amazing. (inaudible) Just in case, people think, oh my god, easy for you to say, Brad. Like, life must be so easy for you. Like, you know, like, I think some people again, the brain is like, okay, well, Lesley and Brad just have it together. Everything works out for them. Somebody, okay, really quick. So I have a bot that is trained up 10 million of my words. And someone asked it like, have you ever had to handle a setback? And my bot thankfully said, yeah, daily, yeah. So anyways, go ahead.Brad Bizjack 27:43  So I'll share kind of a little bit of backstory. I was, came out, out of college, $92,000 in debt, and at that stage in my life, I wanted more money. I wanted to be able to add avocado without having to worry about overdraft in my bank account, right? Like, that's what I really wanted. And I found online business, and I was like, this is going to change my financial circumstances. But really what I wanted at that stage in my life was to be the breaking point of mediocrity in my family history. I wanted something I could chase after, and so online business was my ticket. A lot of people have other vehicles. That was mine. There was just one problem. It didn't work. I spent seven years, eight years, never making more than $24,000 a year as a group fitness instructor trying to get a business off the ground. I also had a corporate job, and I'll share a little bit of backstory with that in just a moment, but I would try to get this thing off the ground, and it didn't, It didn't happen. And so my mentor told me, dude, you need a mindset coach. What you're doing clearly isn't working. And I was like, but I'm $92,000 in debt. There's no way that I can hire a coach. And she's like, I'm gonna tell you, man, if nothing changes, nothing changes. So I maxed out a credit card, went $98,000 in debt, hired a coach. Very first call with that coach changed my life, fundamentally, forever. I was telling her, I'm doing all the podcasts, listening to the books, reading the books, I'm doing all the things. Why isn't it happening for me? I want this to work so bad. And she said, very calmly, Brad, you are so attached to success that you're missing the whole point. You're under the impression that you shouldn't be where you are right now. Business success and money, it's never going to make you happy. It's rewiring your mind for happiness that'll make you successful. At that stage, I was resenting everything in my life. I was saying it was wrong in some way. I wasn't seeing life happening for me. So I bought a ticket to a conference to really work on shifting my beliefs. I didn't have this technology back then. I didn't understand all this stuff back then, I just knew I needed, I just knew I needed to change my mindset. That's all I labeled it as back then. And I remember buying the plane ticket, hotel, all that stuff in San Diego, and about a month before that event, I got fired from my job. Now I'm $98,000 in debt now. No income, no savings. But luckily, I had that plane ticket, and I fly across the country, land in San Diego, go to the grocery store, buy peanut butter and jelly, like I did 100 times a day at that point. And I overdrafted my bank account on peanut butter and jelly, and it was just this, this place of defeat, where I just felt like nothing was ever gonna change, and I walk into that conference tail between my legs, and the topic that day was all about how the human mind works, and shifting your belief systems and identities and values and all these things. And it changed everything. We went on to pay off that 100 grand in debt within a year, we retired my wife from corporate America, we built up a million, multimillion dollar per year business. We've served 70,000 people all over the world. And now we have a little girl, and I'm going to be the dad that I want to be for her, and be at every single every single dance recital, or baseball or whatever it is. And it was because of shifting above the line of lasting change. It was because I had the courage to look at those things that most people avoid. And that's my calling to everybody here. And so if we do a real world example of this pyramid, that's literally what I did. If we look at the left side like, imagine that, that pyramid, that triangle, one identity is, I'm a failure right? Well, cascade that down. What does a failure believe? Success will never happen. Money is hard to make. What does a failure value? They value security. They value safety, right? So what does that do to my capabilities? What am I going to study if I believe I'm a failure? The news, social media. Who am I going to surround myself with other people that identify as failures to prove these beliefs true. So what happens to my habits? I'll just go through my day. I'll grab a beer at the end of the day, sit in the couch feeling sorry for myself, watching Friends reruns. And so what happens to my environment? Same overdraft, same bank account issues. That was my life. When I shifted this, everything going on behind the scenes, and started identifying as, let's use the example of a successful entrepreneur, right, just as an example. Or let's just use I am successful, right? Well, what's a belief system that comes from someone that identifies as successful? Money flows to me, or, you know, business is service, things like that. What does a successful person value? They value success, freedom, love, contribution, awesome. So let's go down to capabilities. What skills am I studying? Persuasion, marketing, sales. Okay, what, what am I consuming? Positive, uplifting books and videos and things like that. I'm not spending my time on social media and all that stuff and wasting my brain away comparing to the to the world. Who am I surrounded by? People that have what I want. So then what cascades into behaviors and habits? I'm focusing on the most important activities, the marketing, the sales. I'm making, the offers I'm putting myself out there in the world. So what happens to my environment? Naturally make more money, naturally serve more people. It all, it all cascades. So the whole point of all of this is my life didn't change until I changed above the line of lasting change. And it's very easy to look at success stories or people that have some semblance of what you want in any capacity and see, okay, yeah, easy for you to say monster man, but it doesn't look at the years and years and years of struggle that it took for me to get to a point where change became a must, and, and that's so that's how everything kind of, kind of shook out. Lesley Logan 33:30  I, thank you for sharing that. And also, like, I'm sure everyone heard like, the be it till you see it in that like, in just like, okay, so if you are, you took the first triangle, like, I'm failure, I'm poor, whatever. You go through, like, that's where you were at. And then you take the triangle that you want to be, if I am a successful person. These are the skill sets. This is the mindset. These are people I'm hanging out with. That's be it till you see it, right. Like, that's truly like, why this podcast exists and, like, why I get so excited. Because as I hear you tell that story, I can think of the times, like, all, all the amazing times I had in my life that took me the next level. I did those things, right? Like there was a day, so I was homeless, and that really without address. I had couches to surf on. I had totaled my car leaving my ex's house. So that's fun. And the studio that I rented space for was closing, so now I have no place to teach my clients. I have one month to find a new place. I don't have a place I actually live. So that's a problem, because I need to live, I lived in L.A., so I need to live where I'm going to teach, right? And then I have no car. So I'm at Whole Foods, because, you know, when you, when you're living off credit cards, you go to Whole Foods for a salad, guys. And I'm, I'm at Whole Foods, and I get a phone call, and I don't I never answer my phone, but I answered my phone and it's like, hi, this is Los Angeles Magazine. Congratulations. You're the best Pilates instructor in Los Angeles. You're gonna be in the next issue one of I do this thing, and I'm like, sitting there and like, the clothes I've been in since the morning, because I have not made it to the gym yet where I can shower. And I'm like, wow, I, how did, I thought people paid for this, like, I thought, like, I didn't pay for this. Do you have the right phone number? They're like, nope. We went to your class and you were voted and, like, you got this. And I was like, oh, amazing. That's so amazing. I sat there, and I'm like, holy moly. Like, I'm homeless. I have no place to all these things are happening. And I remember going, okay, well, I am now the best Pilates instructor in Los Angeles. So where does she teach, and where does she live, and who did she take to this party? And I did all those things. My life changed. Changed dramatically. You guys, I ended up, like, literally, making friends with someone who ended up my husband. I, like, I had one of the best studios and Pilates businesses in Los Angeles. Everything, everything changed because, like, I sat there and I was like, okay, I can sit here and, like, wallow in my sweat and my overdraft. I definitely wasn't probably on overdraft, but I was using a credit card. But, like, but, like, I can sit here in that or I can go, someone just deemed me the best Pilates instructor. So if they think I am, like, what would that person do, and how does that person act? And it changed my whole life. And then it happened again in 2020, and, like, it just so I sit here and I listen to you, and I'm like, my goodness, like, we can do this whenever we need to, and then it like, you don't have to wait. We can actually make these changes. And I think it's really so fun to listen to you, because you just get so I'm sure everyone's saying, like, get so excited. Go, oh, this change is possible. Like, you make it all possible. And so I just thank you. What are you most excited about right now?Brad Bizjack 36:20  Oh, man, right now I am excited for delivering people the insights of daily motivation that they need. I'm developing this entirely new thing that's super, super exciting to help people just have consistent motivation in their lives every day for this exact concept that we're talking about. And also taking my daughter to Disney, which is gonna be freaking cool.Lesley Logan 36:38  Oh my God, that's gonna be, I think you'll have, you'll probably have more fun memories thank she, that is so cool. That is so cool. Oh my gosh. Okay, bro, I could talk to you forever, truly, truly. But we're gonna take a brief break, and then we're gonna find out if people can, can, you know, stalk you in the best way and your Be It Action Items. Lesley Logan 37:01  Alright, Brad, where do you hang out? Where can people work with you, if they want to do this with you, if they want more than 35 minutes to do in their ear, like, what can they do?Brad Bizjack 37:08  Yeah, absolutely. So, so in terms of just consistent places where I'm showing up, on the gram jam @BradBizjack, I had motivational tips there on an ongoing basis. But if you really want to take these concepts and make them real. This is actually really, really amazing timing, because starting next week, I have a five day challenge that literally does everything we're talking about and makes them real in your life. It's called the Success Accelerator. This program has helped over 70,000 people shift their beliefs and identities and values to help them become the very best version of themselves, the version that they really want to be. And so yeah, it starts next week. There's going to be a ton of people in there, if you want to see how high performers achieve their goals faster than all their peers, with less stress, if you want to see how do we take these principles and really bring them to life in real time, giving you real tactical things to do each day to really make this happen, come into the Success Accelerator Program, it's going to be really, really powerful. So those would be the two, two best ways.Lesley Logan 38:07  Awesome. Okay, so we'll put the link in the show notes. We'll also email to you guys, if you're on the podcast email list, Brad, my Brad and I did this. That's exactly the time at the beginning of the show. It was, it's absolutely wonderful. I'm telling you like I would do it again, just because I think it's so important to remind yourself, because there's always like, another thing you're like, oh, I didn't do that one. I didn't do that part. I got this part. So I think it's just so amazing what you do. And you guys, it is five, it is five days, but it's wonderful, and it's a great way to start your day. You're going to want to do it, and there's replays, so you can always watch it later if you have to work. Okay, you have given us a ton but, but we have to ask the question, bold, executable, intrinsic or targeted, steps people can take to be it till they see it. What do you have for us? Brad Bizjack 38:47  Oh, my goodness, this is such a good one. This is probably one of the things that I'm most excited about right now. I have a very interesting take on big dreams and big goals. A lot of people will say things like, be realistic and stuff like that. I am actually completely different. My, the number one thing that I believe is you have to be compelled by a beautiful vision of the future. Otherwise, you would, you'll default to focusing on the past and present. So number one, by the way, is unreasonable dreams and goals. In my opinion, that's number one, and then taking full responsibility for making that happen. I think a lot of people hold themselves back from doing that. And if you start there, and we'll talk a lot about this in the challenge next week on how to do that successfully, that'll go a long way in actually making them possible.Lesley Logan 39:33  I love that. We haven't had anyone we've had a few people say those smart, tangible gold blah, blah, blah, blah, blah, and that's really, if you do, I got actual habit like, that makes sense. But like, for a vision, no, no one gets out of bed for a reasonable like, you know, like, if shit hits the fan and you have a reasonable goal to work on, you're just gonna work on the shit that hit the fan and not, like, the reasonable goal. So I fucking love that. Brad, you are awesome. You guys, please let us know how you're gonna use these tips in your life. What your favorite takeaways are, if you sign up for the Success Accelerator, I wanna know. I promise you it will be five days well spent. I'm telling you from experience. And send this to a friend who needs to hear it. Because, as Brad said, like the people we hang around, they affect us, and so if you don't want to lose them, they need to hear this so that they can level up as well with you. So, Brad, thank you so much. And until next time everyone, Be It Till You See It. Lesley Logan 40:29  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:11  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 41:16  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 41:20  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 41:27  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 41:31  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Joan Murray. Joan is a dynamic speaker, author of 28 books, and global missionary. Today we're continuing in our series on Finding God in thin places. In this week's episode, we're talking about miracles: What if I'm wrong about miracles? Heather shares about the word miracle—and how it isn't always about seas parting or the blind seeing. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on miracles. In Day in the Bible, Heather reflects on John 2, a story regarded often as Jesus' first miracle of turning water into wine at a wedding. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Joan Murray  Joan Murray Ministries What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Nate Shannon and Dr. Bill Edgar continue their discussion on one of his most influential books, Reasons of the Heart. They discuss a somewhat overlooked aspect of apologetics, Persuasion. Sign up for the Preaching conference here ⁠⁠⁠⁠⁠⁠https://wtspreachingconference25.rsvpify.com⁠⁠⁠⁠⁠ If you enjoy this episode, you can access tons of content just like this at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wm.wts.edu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you would like to join us in our mission to train specialists in the bible to proclaim the whole counsel of God for Christ and his global church, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wts.edu/donate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Thanks for listening!

In this episode of Scratch, Ariel Kelman, President & CMO of Salesforce, shows how a category leader can still think like a challenger through the power of education, not persuasion. Education beats persuasion when you make community the flywheel: by pairing product truth with peer proof through events like Dreamforce, Trailhead, and forums, so customers learn how to win with your product (not just why it's great). That mindset turns advocacy into momentum.But teaching only lands if the tech actually works in the flow of “work”, so Ariel's rule is being able to put data before demos. He emphasizes the need to harmonize and govern customer data in Data Cloud so AI agents have context, then deploy them where they matter. For example, a product Q&A agent spun up in weeks drove 700k+ customer chats, and their website/service agents have resolved 1.6M cases because they understand real customer history, permissions, and next best actions.Finally, as a brand, you need to be Customer Zero and balance quick wins with long bets. Dogfood your offerings first to iterate fast and convert internal proofs into external playbooks, then scale what works. Watch the video version of this podcast on YouTube ▶️: https://youtu.be/92Rfv19ypQE          

Dr. Yaniv Zaid, also known as Doctor Persuasion, is a global expert in persuasion, public speaking, and communication strategy. As an economist, attorney, and professional speaker with over 2,500 keynotes across four continents, Dr. Zaid helps sales professionals, executives, and entrepreneurs influence with impact and speak with purpose.He is the author of multiple bestselling books including The 21st Century Sales Bible and a trusted advisor to nearly 1,000 organizations worldwide. With a distinctive style rooted in authenticity, emotional intelligence, and expert-level communication, he empowers professionals to inspire rather than sell through fear.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Dr. Yaniv Zaid, an internationally acclaimed speaker, economist, and persuasion expert. The conversation dives into the core difference between selling from inspiration versus desperation, challenging outdated sales tactics and championing connection, expertise, and empathy.Dr. Zaid shares why loving your clients, being vulnerable, and mastering communication are keys to building trust—and why mediocre salespeople are at risk in the AI era. Whether you're new to sales or a seasoned pro, this episode offers a powerful perspective on what it means to inspire clients rather than just “close” them. KEY TAKEAWAYSLead with Love: Treat clients with care and respect—like family—not as transactions.Inspire, Don't Pressure: Sell potential, not just pain points. Elevate conversations beyond problems.Be Batman, Not Superman: Authenticity builds trust. Share real stories, including your failures.Differentiate from AI: Expertise, storytelling, and connection can't be replaced by machines.Stay Curious: Lifelong learning is the mark of a true sales expert.HIGHLIGHT QUOTESDon't try to be Superman—be Batman. Be authentic. Tell stories about failures, not just success.”The principle number one in sales is to love your clients.If you're mediocre in sales, AI can replace you. But if you're great—AI can never replace you.Sell the potential. Be inspirational in what you do—not desperate.

On this episode, we welcome John Bejakovic. He is the author of the book “10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters”. John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you're […] The post 407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters first appeared on Persuasion by the Pint.

Greg Jenner is joined in Regency England by historian Dr Lucy Worsley and actor Sally Phillips to learn all about the life and works of literary legend Jane Austen on the 250th anniversary of her birth in December 1775. It is a truth universally acknowledged that Austen is one of England's best-loved authors, and the creator of such indelible characters as Elizabeth Bennet, Mr Darcy, Emma Woodhouse and Elinor and Marianne Dashwood. Whether you have read one of her six books – Pride and Prejudice, Sense and Sensibility, Persuasion, Emma, Northanger Abbey and Mansfield Park – or seen one of the many adaptations, most of us have some experience with Austen. But her life story and how it influenced her writing is perhaps less well-known. This episode explores her early life as the daughter of a rural clergyman, takes a peek inside the books a teenage Jane was reading, and delves into her romantic and familial relationships to see what shaped Austen into the formidable literary talent she was. And it asks a key question: was Jane Austen, who wrote such wonderful women characters, a feminist? If you're a fan of iconic authors, Regency romances and women succeeding in a man's world, you'll love our episode on Jane Austen. If you want more incredible women authors with Dr Lucy Worsley, check out our episode on Agatha Christie. For more from Sally Phillips, listen to our episode on Fairy Tales. And for more Regency romance, there's our episode on Georgian Courtship. You're Dead To Me is the comedy podcast that takes history seriously. Every episode, Greg Jenner brings together the best names in history and comedy to learn and laugh about the past. Hosted by: Greg Jenner Research by: Clara Chamberlain and Charlotte Emily Edgeshaw Written by: Emmie Rose Price-Goodfellow, Emma Nagouse, and Greg Jenner Produced by: Emmie Rose Price-Goodfellow and Greg Jenner Audio Producer: Steve Hankey Production Coordinator: Ben Hollands Senior Producer: Emma Nagouse Executive Editor: Philip Sellars

Unlock Your Inner Persuasion Superpower: Your Personal Power Effective persuaders recognize and apply various forms of power. However, for many, the term "power" evokes discomfort. Is it an appropriate topic for discussion? Does it carry positive or negative connotations? Can it be exercised ethically over an audience? This depends on the type of power, its application, and the intent behind it. Individuals inherently possess different forms of power in every situation. It is a fundamental aspect of human behavior to acknowledge and align with authority and expertise.  When an audience perceives your power as trustworthy, it significantly enhances your ability to influence behavior. Want to know all the forms of personal power?  Discover that you are not powerless, but have personal power you can leverage in every persuasion encounter.  Increase your power and increase your influence. Persuade with Power Kurt Mortensen

What if the secret to modern influence was 2,000 years old? In this episode of Social Intelligence Brief, AJ and Johnny uncover Cicero's three-step formula for magnetic persuasion—a framework so powerful it once stopped riots and still drives billion-dollar pitches today. Drawing on ancient rhetoric, neuroscience, and modern leadership psychology, they reveal how to frame problems, layer reasoning, and close with intensity—the timeless skills behind every great communicator. From Roman courts to boardrooms, you'll learn how to turn logic into emotion, guide attention like a conductor, and leave any audience moved to act. Whether you're leading a meeting, pitching investors, or navigating conflict, this episode shows you how Cicero's forgotten formula can help you speak with conviction—and influence with integrity. What to Listen For [00:00:00] How Cicero turned chaos into persuasion—his 3-step model [00:01:12] Why structure—not charisma—is the key to attention [00:02:10] Step 1: Frame the problem to define reality [00:03:22] The modern VP example—how framing shifts energy and focus [00:04:00] Step 2: Layer your reasons (fact → value → emotion) [00:05:12] The neuroscience of stories and why emotion seals logic [00:06:10] Step 3: Close with intensity, not volume [00:07:05] The psychology of endings—why the close is all people remember [00:08:10] The 3-question test for persuasive clarity [00:08:40] Final recap: Frame it. Layer it. Close it. A Word From Our Sponsors Stop being over looked and unlock your X-Factor today at ⁠⁠⁠⁠unlockyourxfactor.com⁠⁠⁠⁠  The very qualities that make you exceptional in your field are working against you socially.  Visit the ⁠⁠⁠⁠artofcharm.com/intel ⁠⁠⁠⁠for a social intelligence assessment and discover exactly what's holding you back. Indulge in affordable luxury with Quince. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Grow your way - with Headway! Get started at ⁠⁠⁠⁠makeheadway.com/CHARM ⁠⁠⁠⁠and use my code CHARM for 25% off. Ready to turn your business idea into reality? Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Need to hire top talent—fast? Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Save more than fifty percent on term life insurance at ⁠⁠⁠⁠SELECTQUOTE.COM/CHARM⁠⁠⁠⁠ TODAY to get started  Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Check in with AJ and Johnny! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Welcome back to MOJO: The Meaning of Life and Business! In this episode, host Jennifer Glass dives deep into the fascinating world of storytelling and persuasive copywriting with acclaimed guest David Garfinkel—author, copywriting coach, and the brains behind the bestselling "Breakthrough Copywriting."Stories are everywhere: in our minds, on our screens, and woven through every advertisement we see. But what makes stories so effective in capturing attention and driving business success? David shares his decades of experience in journalism, copywriting, and screenwriting to reveal why stories are more than just entertainment—they're a powerful marketing tool that can forge emotional connections, build trust, and inspire action.Jennifer and David break down the art of using stories at every stage of the customer journey, discuss the difference between facts that tell and stories that sell, and share real-life examples—including how David's copy generated over $40 million for a single client. You'll also discover practical tips on structuring your own persuasive stories, the importance of tying each story to your marketing goals, and why even quick, micro-stories can make your audience remember your message.Whether you're a business owner, marketer, or just love a good story, this episode is packed with insights you can use to make your marketing more effective and memorable. Grab your headphones and get ready to unlock the secrets of storytelling for business success!About my guest: David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. David's book, "Breakthrough Copywriting" is a #1 Bestseller on Amazon. Way back in 2004, David created and published the first widely used set of Copywriting Templates. Since 1993, sales letters that David has written brought in as much as $40 million to one business.Connect with David on LinkedIn and on the web at https://www.garfinkelcoaching.com/. Don't forget to check out David's book "The Persuasion Story Code" to learn even more!Keywords: storytelling, copywriting, persuasive marketing, customer journey, business stories, origin story, persuasion stories, advertising, emotional connection, marketing strategy, sales letters, copywriting templates, persuasive copy, customer engagement, social proof, hero's journey, facts vs stories, brand credibility, rapport building, micro stories, direct mail, call to action, client success stories, emotional marketing, business communication, audience connection, storytelling in business, copywriting coaching, marketing offers, business growth

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

In this episode, we talk about private communications in public spaces, Wentworth's possible feelings in the encounter at Mollands and in the Assembly Room, the question of whether Lady Russell was legitimately trying to identify a set of curtains, and Anne's feelings towards Mr Elliot.The character we discuss is Elizabeth Elliot. In the historical section, Michael talks about the Bath Assembly Rooms, and for popular culture Harriet discusses the 2023 independent film Persuasion.Things we mention:General discussion:Janet Todd and Antje Blank [Editors], The Cambridge Edition of the Works of Jane Austen: Persuasion (2006)Historical discussion:Blackadder the Third (1987)YouTube video: Dr Timothy Moore, ‘Change & Challenge: The History of Bath's Assembly Rooms‘, Bath Royal Literary and Scientific Institution, 30 July 2024Assembly Rooms floorplan (Source: http://www.victoriahinshaw.com/victorias-vibes—-a-blog/archives/05-2019)Popular culture discussion:Persuasion (2023, Agatha Films) – starring Skylar Pierce and Dan BrownCreative commons music used:Extract from Wolfgang Amadeus Mozart, Sonata No. 12 in F Major, ii. Adagio.Extract from Joseph Haydn, Piano Sonata No. 38. Performance by Ivan Ilić, recorded in Manchester in December, 2006. File originally from IMSLP.Extract from Wolfgang Amadeus Mozart, Sonata No. 13 in B-Flat Major, iii. Allegretto Grazioso. File originally from Musopen.Extract from George Frideric Handel, Suite I, No. 2 in F Major, ii. Allegro. File originally from Musopen.Extract from Ludwig van Beethoven, Piano Sonata No. 28 in A major. File originally from Musopen.

In this powerful episode, Will Friedner shares how authenticity and courage transformed his life and career, proving that true success comes from honest storytelling, consistency, and the freedom to live life on your own terms.See full article: https://www.unitedstatesrealestateinvestor.com/the-power-of-authenticity-building-a-life-of-freedom-and-connection-with-will-friedner/(00:00) - Introduction to The REI Agent Podcast(00:03) - Welcome Back with Mattias and Erica(00:28) - Introducing Guest: Will Friedner from Montana(01:08) - Will's Beginnings in Real Estate During the 2008 Crash(02:01) - Entering the Market Through Foreclosures(03:26) - Becoming One of Montana's Top Foreclosure Agents(04:57) - Navigating the Emotional Side of Foreclosures(06:19) - From Cold Calls to Content: Will's Shift to YouTube(08:07) - The Pandemic Spark and the Start of His Channel(08:24) - The Viral Video That Changed Everything(11:44) - Yellowstone, Politics, and Timing: The Perfect Storm(13:28) - The Montana Reality Check for Newcomers(14:45) - Winters in Montana: The Harsh Truth(16:23) - Life Off the Grid: Solitude and Neighbor Collaboration(17:43) - Knowing Yourself Before Moving to Montana(18:37) - The Two-Year Cycle of Montana Transplants(19:25) - Honest Marketing: Why Will's YouTube Works(19:39) - Advice for Agents Starting a YouTube Channel(20:36) - Consistency and Commitment in Content Creation(20:43) - Handling Negative Comments and Internet Trolls(22:11) - DIY Production: Tools, Tech, and Editing Workflow(23:33) - Upgrading Equipment After Monetization(24:17) - Authentic Simplicity: Why Montana Doesn't Need Filters(24:52) - Short Form or Not: Will's Contrarian YouTube Approach(26:16) - Standing Out by Avoiding the “Guru” Trends(26:34) - Audience Growth and Loyal Viewers(27:23) - Daylight Extremes: Long Nights and Endless Summers(27:52) - Mental Health in the Montana Winters(28:50) - Surviving the Seasonal Depression and Darkness(29:02) - When the Light Returns: April and the Emotional Lift(29:49) - Golden Advice for Aspiring YouTubers(31:09) - Getting Comfortable on Camera and Overcoming Fear(32:18) - Practice, Repetition, and Confidence Over Time(32:54) - Favorite Books on Persuasion and Negotiation(33:42) - Where to Find Will Friedner Online(34:14) - Closing Thoughts and Appreciation(34:22) - Outro: Subscribe and Stay InspiredContact Will Friednerhttps://www.montanaliferealty.com/https://www.instagram.com/willfriedner/Remember, your truth is your greatest tool for success. Stay consistent, stay real, and never stop creating the life you want—visit https://reiagent.com

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Lara Silverman, a Christian author and former federal prosecutor.  Today we're starting a brand new series called Finding God in thin places. In this week's episode, we're exploring the power of prayer. Heather shares about the word prayer—and how prayer is not just about asking, but also about thanking. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on the power of prayer. In Day in the Bible, Heather reflects on Matthew 6, where Jesus teaches His disciples how to pray. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? N.T. Wright: The Lord and His Prayer Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Lara Silverman  Lara's Instagram What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong Tik Tok Learn more about your ad choices. Visit megaphone.fm/adchoices

Nate Shannon is invited into the home of Dr. Bill Edgar to discuss one of his most influential books, Reasons of the Heart. They discuss a somewhat overlooked aspect of apologetics, Persuasion. Sign up for the Preaching conference here ⁠⁠⁠⁠⁠https://wtspreachingconference25.rsvpify.com⁠⁠⁠⁠ If you enjoy this episode, you can access tons of content just like this at ⁠⁠⁠⁠⁠⁠⁠⁠⁠wm.wts.edu⁠⁠⁠⁠⁠⁠⁠⁠⁠. If you would like to join us in our mission to train specialists in the bible to proclaim the whole counsel of God for Christ and his global church, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠wts.edu/donate⁠⁠⁠⁠⁠⁠⁠⁠⁠. Thanks for listening!

Such a letter as Captain Wentworth's is not soon to be recovered from. But Anne is trying her best, and with a little effort, she finds herself walking together with Captain Wentworth as he escorts her back to Camden Place. At last, eight years of resentments, misunderstandings, and broken hearts are cleared away, and the two lovers are finally free to declare their true feelings to one another. Settle in and snuggle up under your covers as Anne and Captain Wentworth affirm their love, and let the warmth of their affection comfort you as you drift into an evening of soft and gentle sleep.-----Welcome to the Jane Austen Bedtime Stories podcast! Each episode is a section of a classic Jane Austen novel, read in soothing tones and set to calming music to help you fall asleep.With everything that is going on in the world, we find comfort in the familiar. For so many of us, Jane Austen's works are like a warm hug. So snuggle up under the covers and let the comforting words of Jane Austen lull you into sleep.-----Show your appreciation for the pod! Support the podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bedtimestoriespodcast.net/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/janeaustenbedtimepod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----Music ["Reverie"] by Scott Buckley - released under CC-BY 4.0. – www.scottbuckley.com.au

Here are three very popular topics that I don't think that many people are really driven by; Sell! Control! Lead! My experience however, is we all desperately want the ability to positively influence other people. We have people we care about. A world we care about. We have ideas and solutions we care about for addressing the pain and suffering in the world. We want to be able to impart value to others. This is what influence is. The definition of influence is, "The capacity to have an effect on the character, development, or behavior of someone or something." A few years ago I sat down with Zoe Chance to discuss what influence really is and how to increase our personal influence. Zoe teaches the most popular class at the Yale School of Management, titled, “Mastering Influence and Persuasion." Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Zoe's TEDx talk, How to Make a Behavior Addictive, has more than 700k views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe's Yale course, “Mastering Influence and Persuasion,” she wrote a book that caught my attention, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Following is our discussion about what influence is, and is not and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tonight, we shall read the next part to Persuasion, the last novel fully completed by Jane Austen, and published in 1817. The story concerns Anne Elliot, an Englishwoman whose family moves in order to lower their expenses, by renting their home to an Admiral and his wife.In the last episode, Anne visits her old school friend Mrs. Smith in Westgate-buildings. Though Mrs. Smith lives in poverty and poor health, she is cheerful, resourceful, and glad for Anne's company. As their conversation turns to acquaintances, Mrs. Smith seems unusually hesitant when Mr. Elliot's name arises. At first, she holds back, saying little. But upon realizing how closely Anne is now connected to Mr. Elliot, she finally decides it is her duty as a friend to speak. We will pick up at this point in their conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this final episode of The Lockdown, I reflect on the journey of the podcast, and explaining why I'm redirecting my energy to other projects. I discuss the importance of practical privacy measures, measures over an ‘all-or-nothing' approach, as well as sharing my thoughts on threat modeling, and address several listener questions about privacy tools and self-hosting. I also introduce a new concept from my recent blog post about the “space between” in cybersecurity, examining how compartmentalization of identities can serve as an early warning system against social engineering attacks.In this week's episode:Why this is the final episodeThe all-or-nothing fallacyAirport facial recognition and the Clearview AI threatThreat modeling for different life situationsThe CIA triad and why 100% security doesn't existUK and Swiss digital ID systems and their privacy implicationsNPM breach case study and the psychology of social engineeringWhy organizations should compartmentalize communication channelsListener Q&A: MySudo virtual cards, self-hosting setup, and mobile hotspotsThe new Privacy Tools page on PsySecure.comMatrix Community RoomsMatrix Community Space - https://matrix.to/#/#psysecure:matrix.orgIndividual Room Links:https://matrix.to/#/#lockdown-intro:matrix.orghttps://matrix.to/#/#lockdown-podcast:matrix.orghttps://matrix.to/#/#lockdown-general:matrix.orgShow Links:Privacy Tools Page - https://psysecure.com/privacytools/PsySecure ODSF Framework - https://odsf.psysecure.com"The Space Between" Blog Post - https://psysecure.com/ma-the-space-between-breachesSwiss E-ID System Information - https://www.bk.admin.chCyber Kill Chain (Lockheed Martin) - https://www.lockheedmartin.com/en-us/capabilities/cyber/cyber-kill-chain.htmlRobert Cialdini's Principles of Persuasion - https://www.influenceatwork.comDaniel Kahneman's Thinking, Fast and Slow - https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555“Nothing in life is as important as you think it is when you are thinking about it.”- Daniel Kahneman, Thinking, Fast and Slow  ★ Support this podcast on Patreon ★

Charlie Kirk's Alleged Letter & The Persuasion Within Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay Heinrich reveals how to unlock your best self using the ancient techniques of rhetoric. — YOU'LL LEARN — 1) Aristotle's lure and ramp method for making progress2) Why to make your affirmations as silly as possible3) Powerful reframes for failure and impostor syndromeSubscribe or visit AwesomeAtYourJob.com/ep1098 for clickable versions of the links below. — ABOUT JAY — Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife in New Hampshire.• Book: Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life• Substack: Aristotle's Guide to Soul Bending• Website: JayHeinrichs.com— RESOURCES MENTIONED IN THE SHOW — • Book: On The Soul by Aristotle• Book: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport• Book: Rhetoric: The Art of Persuasion (Wooden Books, 7) by Andrew Aberdein and Adina Arvatu• Book: The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown• Past episode: 873: Dr. Steven Hayes on Building a More Resilient and Flexible Mind• Past episode: 2024 GREATS: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity.In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include:* Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster.* True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure.* Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Patrick van der BurghtIt was an absolute honour to welcome Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion, to the InnovaBuzz podcast. As business owners, we pour so much of ourselves into our work, yet often feel like we're guessing when it comes to getting the cooperation and compliance we need to succeed. Patrick pulled back the curtain on this exact challenge, revealing that influence isn't an art form reserved for a select few; it's a science that any of us can learn to apply, ethically and effectively.Our conversation illuminated a powerful truth: you can significantly increase the number of "yeses" you receive without twisting arms or compromising your integrity. It's about understanding the psychology of human decision-making and learning how to formulate your requests in a way that makes it easier for people to agree. Patrick's passion for this topic is infectious, born from a deep-seated compassion for hardworking entrepreneurs who are leaving success on the table simply because they don't yet know this proven framework.The Dry Suit Epiphany: From Being Laughed At to Market LeaderI was fascinated by Patrick's own origin story in persuasion science. As a young sales rep in the scuba diving industry, he took on a brand of dry suits that had a disastrous reputation; the year before, they had all leaked. When he presented the new, improved product to his retailers, they literally laughed at him. He had a great product, but a total lack of trust in the market. It was a classic business nightmare.Facing this challenge, he dove into the work of Dr. Robert Cialdini and began applying the universal principles of persuasion. By strategically and ethically bringing the right facts to the surface, he was able to rebuild trust and reframe the conversation. The result? In just 18 months, that once-mocked dry suit became the market leader. That experience converted Patrick for life, proving that this science had the power to turn even the most difficult situations around.Walking the Ethical Tightrope: Persuasion vs. ManipulationPatrick was crystal clear on a point that I know concerns many of us: the fine line between ethical persuasion and outright manipulation. He offered a brilliant litmus test. Unethical persuasion, like the shoe salesperson lying about having the "last pair," involves importing falsehoods into a situation to pressure a decision. It might create a short-term win, but it inevitably leads to long-term disaster once the deceit is discovered.Ethical persuasion, on the other hand, is about bringing naturally occurring truths to the surface. If the TV you want truly is the last one in stock, you as the customer want to be told that information to make an informed choice. The key is honesty. Ethical influence is not about creating false scarcity or pressure; it's about highlighting genuine facts that help someone make a better, easier decision that serves their own interests.The Three 'Cancers' of Unethical InfluenceGoing a step further, Patrick shared the devastating long-term costs of fostering a dishonest culture, which he powerfully described as "three cancers." The first is the stress it places on employees, most of whom dislike being asked to lie, leading to more sick days. The second is a much higher staff turnover, as good people will seek employment elsewhere, creating a huge cost in hiring and training.The third cancer is perhaps the most insidious: the only people who don't mind being unethical are, well, unethical people. These are not the employees you want, as their dishonesty won't be limited to your customers; it will extend to side deals and stealing office supplies. Patrick's point is stark and clear: a business built on deceit will ultimately rot from the inside out.A Quick Tour of the Seven Universal Principles of InfluenceAt the heart of Patrick's work are the seven universal principles that work across all cultures: Reciprocity (we feel obliged to give back), Liking (we say yes to people we like), and the new principle of Unity (we are influenced by those we share an identity with). These first three are all about building relationships.The next principles help reduce uncertainty: Social Proof (we follow the lead of similar others) and Authority (we defer to experts). Finally, to motivate action, we have Consistency (we stick with our commitments) and Scarcity (we want more of what we can have less of). Understanding these fundamental drivers is the first step to applying them.Turning a Bad Review into a Trust-Building MomentSo how does this work in the real world? Patrick gave a masterful example of handling a negative online review. The wrong move is to ignore it or get defensive. Instead, you can respond by first acknowledging the person's bad experience. This simple act of honesty immediately establishes you as a trustworthy source of information because you're acting against your own immediate self-interest.Then, you can gently pivot to social proof by saying something like, "As you can see from our 128 other positive reviews, your experience is not what normally happens here." This validates the complaint while reassuring any future customers that the issue was an exception, not the rule. It's a brilliant way to turn a negative into a powerful display of credibility.Your First Step into the Science of InfluenceUltimately, what I took away from my chat with Patrick is that we don't have to operate on guesswork. Whether we're in sales, marketing, HR, or even just trying to get our kids to do their homework, we are constantly in situations where we need to be persuasive. There is a science to it, one that is ethical, available, and incredibly potent.As Patrick advised, the easiest first step for anyone is to simply become aware that this science exists. A great way to start is by picking up Dr. Cialdini's foundational book, Influence. By learning the principles, you can start to spot opportunities to ethically and effectively build stronger connections and achieve the outcomes you're working so hard for.In Summary: Patrick van der Burght provides a compelling and ethical framework for influence. His message is a game-changer: stop guessing and start learning the science of human decision-making. By applying these proven principles with honesty and integrity, you can not only achieve greater success but also build deeper, more trusting, and more enduring relationships in every area of your life.ActionRealize there is a science to how people make decisions that is available for you to learn. As a first practical step, follow Patrick's recommendation and get Dr. Cialdini's foundational book, Influence, to begin understanding these powerful principles.Reach OutYou can reach out and thank Patrick on his website, or connect with him on LinkedIn. Patrick has also generously provided a Free Influence & Persuasion Guide which includes a downloadable ebook.Links:* Website – Ethical Pursuasion* LinkedIn* Facebook* X (formerly Twitter) – @yesmoreoften* Instagram – @ethical_persuasion* YouTube* TikTok* Free Influence & Persuasion GuideBooks:* Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini* How to Hear YES More Often: Harnessing the Power of Influence and Ethical Persuasion in Business by Patrick Van Der Burght, Leopold Ajami, and John DoorbarCool Things About Patrick* He's a land, sea, and air adventurer who found his calling on cassette tapes. There's a fantastic juxtaposition between his adventurous, hands-on life as a commercial pilot, scuba diver, and Harley rider, and the old-school, analogue way he discovered his passion: listening to Dr. Cialdini's work on cassette tapes in the late 90s.* He had the courage to cold-email his hero. After being inspired by the tapes, he didn't just become a fan; he took the initiative to email Dr. Cialdini directly for permission to teach the material. That single act of proactive courage fundamentally shaped his professional journey.* His Harley adventures are a shared passion. The image of a Harley rider often evokes a solo journey, but Patrick's spouse also enjoys riding, making it a shared activity. This adds a wonderful layer of warmth and partnership to his adventurous side.* He's on a mission to equip the next generation with a "crucial life skill." His strong desire isn't just to coach professionals, but to teach ethical persuasion to young people in schools, preparing them for a future where social influence is a top-ranked skill needed for success.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

I have a confession to make – I'm a huge Starbucks fan.I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth. I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City.I did not live in the big city. I was a military kid, raised mostly in rural North Dakota, Texas, and Virginia. When I did finally manage to escape it was to go to music school in North Carolina. Starbucks was the first place I had that "coffee shop experience," and I loved it from the start. To this day, whenever I go back to the US to visit family, Starbucks is where my mom and I sit down and catch up over a skinny cappuccino (her favorite).And now that I live in the UK most of the time, Starbucks is the place where I can enjoy a classic, tasty piece of pure American autumn bliss once a year.That's right, in this episode of the Choice Hacking podcast I'm unpacking the psychological principles that make Starbucks' Pumpkin Spice Latte such a massive hit – and how you can apply these same principles to your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Cloe Parker, CEO of Parker Pastures. Today we're wrapping up our leadership series with a fresh perspective. In this week's episode, we're exploring leadership through a different lens—specifically, within the meat industry. Heather shares about the word ethics—and how it is more than just following rules, it's a framework for leading with integrity. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on ethical food consumption. In Day in the Bible, Heather reflects on Micah 6:8, a verse that reminds us that ethical leadership asks us to weigh our choices not only by what benefits us, but by what brings justice, mercy, and humility into the world. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Cloe Parker Parker Patures What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong Tik Tok Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a new morning and Anne is with the Musgroves, this time in the company of Mrs. Croft, Captain Harville, and Captain Wentworth. While Anne and Captain Harville have a lively conversation about whether men or women are more constant in love, Captain Wentworth is occupied with intensely writing a letter in the corner of the room. As the two men depart, Anne is amazed to find that the letter Captain Wentworth has been writing is to her, and it is declaring the constancy of his love for her. Captain Wentworth may be half agony, half hope, but you will be all relaxation, as this week's story helps you into a night of constant and peaceful sleep. -----Welcome to the Jane Austen Bedtime Stories podcast! Each episode is a section of a classic Jane Austen novel, read in soothing tones and set to calming music to help you fall asleep.With everything that is going on in the world, we find comfort in the familiar. For so many of us, Jane Austen's works are like a warm hug. So snuggle up under the covers and let the comforting words of Jane Austen lull you into sleep.-----Show your appreciation for the pod! Support the podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bedtimestoriespodcast.net/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/janeaustenbedtimepod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----Music ["Reverie"] by Scott Buckley - released under CC-BY 4.0. – www.scottbuckley.com.au

On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value. The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.

In this week's conversation, Yascha Mounk, Francis Fukuyama, Sabina Ćudić, and Dan Williams discuss Donald Trump's firing of a federal prosecutor and what this means for democracy in the United States, what the discussions around the assasination of Charlie Kirk tell us about misinformation, and the impact of RFK Jr.'s recent autism announcement. Francis Fukuyama is the Olivier Nomellini Senior Fellow at Stanford University. His latest book is Liberalism and Its Discontents. He is also the author of the “Frankly Fukuyama” column, carried forward from American Purpose, at Persuasion. Sabina Ćudić is a member of the National Parliament of Bosnia and Herzegovina, where she is the president of the Naša stranka political party club. Ćudić also serves as vice president of the Foreign Relations Committee, and is a member of the Parliamentary Assembly of the Council of Europe in Strasbourg, where she is a vice president of the European Liberals. Daniel Williams is an Assistant Professor of Philosophy at the University of Sussex. He writes the Conspicuous Cognition newsletter, which brings together philosophical insights and scientific research to examine the forces shaping contemporary society and politics. Note: This episode was recorded on September 23, 2025. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Christing discusses how anyone can use humor to connect and succeed at work.— YOU'LL LEARN — 1) Why humor matters at work2) How to bring the fun—even if you aren't funny3) The five laugh languagesSubscribe or visit AwesomeAtYourJob.com/ep1096 for clickable versions of the links below. — ABOUT ADAM — Adam Christing brings people together with humor and heart! He is a laughter expert, popular keynote speaker, and award-winning event emcee. Adam has delighted more than two million people across forty-nine of the fifty US states and internationally. He serves as president of CleanComedians.com and is a member of Hollywood's world-famous Magic Castle. Featured on Harvard Business Review's IdeaCast and over 100 top podcasts and TV programs, Adam inspires leaders to empower their teams with positive humor and authenticity.• Book: The Laughter Factor: The 5 Humor Tactics to Link, Lift, and Lead• Book site: TheLaughterFactor.com• Quiz: Discover Your Laugh Language• Website: AdamChristing.com— RESOURCES MENTIONED IN THE SHOW — • Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark Winters— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever feel like you should be further ahead in life? In this episode, Dean Graziosi, Tony Robbins' longtime business partner who has built 14 companies generating over $1B, shares why self-education beats the ignorance tax, how to sell as service, and the one hook that turned a flop into $100M. We dive into sales as a moral obligation, why money truly solves problems, and the difference between persuasion and lasting influence. If you want to collapse decades into days, this conversation will shift how you think about success, impact, and growth. Chapters (00:00) Introduction (01:12) Selling firewood in high school (04:57) Self education over formal education (06:18) The ignorance tax (14:29) Turning inspiration into action (19:12) Sales as a moral duty (23:34) What people truly want (26:19) Money solves problems (31:32) Persuasion versus influence (34:30) The hundred million dollar hook (42:19) Work life integration (45:43) The power of hunger

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Yascha is a professor at Johns Hopkins University, the Founder of Persuasion and the host of The Good Fight podcast, known for his work on democracy, identity, and polarization. In this conversation with Amanda, he describes how growing up between cultures shaped his obsession with belonging and freedom, why personal resilience matters just as much as political resilience and how finding your voice in a world that wants to define you can illuminate the fight for democracy itself. Reach out to us at ⁠⁠⁠⁠⁠⁠www.amandaknox.com⁠⁠⁠⁠⁠ ⁠or ⁠⁠⁠⁠⁠⁠amandaknox.substack.com⁠⁠⁠⁠⁠⁠ X: @amandaknox IG: @amamaknox Bluesky: @⁠⁠amandaknox.com⁠⁠ ⁠⁠ ⁠⁠⁠⁠Free: My Search for Meaning⁠⁠⁠⁠⁠ Waking Up Meditation App ⁠⁠⁠https://www.wakingup.com/Amandaknox Learn more about your ad choices. Visit megaphone.fm/adchoices

We're joined by Graham today to answer YOUR questions for our season finale!Topics discussed include our Persuasion dream adaptation, the theme of persuasion in other Austen novels, the way Taylor Swift defined our lives, Persuasion's message to modern audiences, chronic illness in Austen, our Persuasion murder mystery, our Mansfield Park predictions (and some spoilers), the Wuthering Heights remake, our Austen superlatives, and marzipan.Glossary of People, Places, and Things: Anne of Avenue A, Sarah Snook, Succession, The Picture of Dorian Gray, Pedro Pascal, Viggo Mortensen, Orlando Bloom, The Last of Us, David Corenswet, Fleetwood Mac - Silver Springs, Mad Men, Agatha Christie, Wuthering Heights, Emerald FennellNext episode: Becoming JaneTeepublic is now Dashery! Check out our new merch store at https://podandprejudice.dashery.com.Our show art was created by Torrence Browne, and our audio is produced by Graham Cook. For bios and transcripts, check out our website at podandprejudice.com. Pod and Prejudice is transcribed by speechdocs.com. To support the show, check out our Patreon!Instagram: @podandprejudiceTwitter: @podandprejudiceFacebook: Pod and PrejudiceYoutube: Pod and PrejudiceMerch store: https://podandprejudice.dashery.com/

Smallville Presents: Crimson, Pt. II and Zod's 9/11It's Valentine's Day and Lois refuses to do anything romantic with Clark, but he isn't helping either. After a blast of fairy dust, a.k.a. PCP, laced with Gemstone Kryptonite, Clark now has the ability to "persuade" the people he talks to. Lois becomes a traditional housewife. Chloe somehow gets worse and is a psychotic C.K. bodyguard. Even Clark persuades himself to try and kill Tess after Zod tells him she killed the clone of Jor-El (#9.7)... or did she?

EDR-Freeze tool suspends security software DeepMind updates Frontier Safety Framework Major vendors withdraw from MITRE EDR Evaluations Huge thanks to our sponsor, Conveyor  Security reviews don't have to feel like a hurricane. Most teams are buried in back-and-forth emails and never-ending customer requests for documentation or answers. But Conveyor takes all that chaos and turns it into calm. AI fills in the questionnaires, your trust center is always ready, and sales cycles move without stalls. Breathe easier—check out Conveyor at www.conveyor.com.

Picture this: A flat grey truck with no top of the line speaker system. No big navigation screen or fancy leather interior. Not even automatic windows.Just a plain, stripped-down, bare bones truck. And people are lining up to buy it.The company is called Slate, and it's an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000. Join me today as I explore why selling something unfinished can be more powerful than selling something perfect - and how Slate Trucks uses psychology to make customers fall in love with a blank canvas (and you can, too). ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Josh Clemons, executive director of OneRace Movement. Today we're continuing in our series on leadership. In this week's episode we're talking about why churches MUST lead in racial reconciliation.  Heather shares about the word reconciliation—and how it means making things right again.  Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on how we as the Body of Christ should be leading in these spaces of racial reconciliation. In Day in the Bible, Heather reflects on 2 Corinthians 5:18-19, Paul wrote these words to remind the church that reconciliation isn't just a divine transaction - it's a divine calling. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio:  Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group.  Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth.  Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal.  She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website  Heather's TikTok Heather's YouTube  Haley's Social Media Haley's Instagram Josh Clemons  OneRace Movement Josh's Instagram What If I'm Wrong Social Media What If I'm Wrong Instagram  What If I'm Wrong YouTube What If I'm Wrong Tik Tok Learn more about your ad choices. Visit megaphone.fm/adchoices

In an age of constant information, it's easy to feel lost in the noise. On this episode of Great Practice, Great Life, Steve Riley welcomes back attorney and author Ronald Chapman II to discuss how to navigate our complex digital world and take back your own truth. Drawing on his experiences as a Marine Corps JAG officer and nationally recognized trial lawyer, Ronald offers practical ways to think clearly in an algorithm-shaped media landscape. He shares strategies from Truth and Persuasion: In the Digital Revolution, showing how recognizing cognitive biases and applying systems thinking can strengthen your narrative and leadership. Their conversation moves from the psychology of decision-making to the modern “tribes” formed by our media diets, with touchpoints to Daniel Kahneman, Carl Sagan, and Carl Jung's call to “make the unconscious conscious.” They explore how tailored messaging contributes to fragmentation—and why that matters for lawyers speaking to clients, teams, and juries. Ronald underscores the value of introspection and clear communication, encouraging critical thinking, grounded inputs, and well-researched information. As Ronald and Steve examine the interplay of truth and persuasion, they emphasize authentic dialogue with yourself and others. Ronald's reflections on his career and growth testify to the power of integrity in both personal and professional realms. They close with a call to embrace complexity, think deliberately, and lead with purpose. In this episode, you will hear: An exploration of truth and persuasion in the digital age, informed by Ronald's experience as a Marine Corps JAG officer and trial lawyer How cognitive biases and systems thinking can enhance personal narratives, legal strategy, and leadership The impact of algorithm-driven curation on individual perspectives and broader societal fragmentation Why media “diets” and tailored messaging create modern tribes—and what that means for juries, clients, and families System 1 vs. System 2 thinking (Kahneman) and practical ways to guard against snap judgments The role of authenticity, introspection, and Jung's “make the unconscious conscious” in maintaining integrity Practical steps to reclaim focus, choose better inputs, and communicate more persuasively in a fragmented environment Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ Supporting Resources: Ronald W. Chapman II: ronaldwchapman.com Episode 142: Stop Hiding Behind the Law: Leading with Truth with Ronald W. Chapman II: atticusadvantage.com/podcast/stop-hiding-behind-the-law-ronald-w-chapman-ii Truth and Persuasion: In the Digital Revolution by Ronald W. Chapman II: www.amazon.com/Truth-Persuasion-Revolution-Ronald-Chapman-ebook/dp/B0DNDC6G4N Free Chapter of Truth and Persuasion: ronaldwchapman.com/book Chapman Law Group: www.chapmanlawgroup.com Heretic with Hugh Grant: www.imdb.com/title/tt28015403 My Great Life Focus: mygreatlifefocus.com If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Guest host Krish Dhanam steps in for Todd to explore how real leadership starts with humility—and why our political class so often misses it. Krish warms up with a classic tongue-in-cheek poem to highlight the absurdity of today's shouting matches, then lays out The Leader's Pulse: a practical framework for conservatives who want to influence without the rage.First up is Posture—the foundation of humble leadership—built on a surrendered spirit, a servant's heart, and a selfless mindset. From George Washington's restraint to everyday public service, Krish argues that character is the bedrock of trust.Next is Patience—the discipline of lasting influence. Don't react; respond with wisdom. Stay steady, tell the truth, and persist in peace, taking a cue from reformers who labored for years before breakthroughs came.Finally, Persuasion—the fruit of Christ-like influence. Krish connects America's Judeo-Christian roots to the way we engage opponents today: firm convictions, gracious tone, and the courage to love neighbors without surrendering truth.You'll hear personal stories from Krish's journey with the late Zig Ziglar, his work with Patriot Academy, and why teaching young Americans to debate ideas fairly matters now more than ever. If you're conservative—not bitter—and want to lead with clarity, conviction, and joy, this one's for you.Questions or feedback for Krish? Email krish@patriotacademy.com. More from Todd at ToddHuffShow.com.Freedom Marketplace: https://freedommarketplace.net The Stack: https://www.toddhuffshow.com/stack-of-stuff Email: todd@toddhuffshow.comPhone: 317.210.2830Follow us on…Instagram: @toddhuffshowFacebook: The Todd Huff ShowTwitter: @toddhuffshowLinkedIn: The Todd Huff ShowTikTok: @toddhuffshowSupport Our Partners:https://www.toddhuffshow.com/partners Show Sponsors: https://www.mypillow.com/todd Promo Code: TODD Red, White, & Brand – Text TODD at 317-210-2830 for a 10% discount.SolTea – Heart health made simple. Two softgels a day. Promo code TODD saves 50% + free shipping.Full Suite Wealth – Build a legacy that lasts. Advanced strategies + legal guidance. Start at FullSuiteWealth.com.4:8 Financial – Purpose-centered planning & Biblically Responsible Investing. See how your portfolio aligns with your values. Visit 48Financial.com/Todd.

Guest host Krish Dhanam steps in for Todd to explore how real leadership starts with humility—and why our political class so often misses it. Krish warms up with a classic tongue-in-cheek poem to highlight the absurdity of today's shouting matches, then lays out The Leader's Pulse: a practical framework for conservatives who want to influence without the rage.First up is Posture—the foundation of humble leadership—built on a surrendered spirit, a servant's heart, and a selfless mindset. From George Washington's restraint to everyday public service, Krish argues that character is the bedrock of trust.Next is Patience—the discipline of lasting influence. Don't react; respond with wisdom. Stay steady, tell the truth, and persist in peace, taking a cue from reformers who labored for years before breakthroughs came.Finally, Persuasion—the fruit of Christ-like influence. Krish connects America's Judeo-Christian roots to the way we engage opponents today: firm convictions, gracious tone, and the courage to love neighbors without surrendering truth.You'll hear personal stories from Krish's journey with the late Zig Ziglar, his work with Patriot Academy, and why teaching young Americans to debate ideas fairly matters now more than ever. If you're conservative—not bitter—and want to lead with clarity, conviction, and joy, this one's for you.Questions or feedback for Krish? Email krish@patriotacademy.com. More from Todd at ToddHuffShow.com.Freedom Marketplace: https://freedommarketplace.net The Stack: https://www.toddhuffshow.com/stack-of-stuff Email: todd@toddhuffshow.comPhone: 317.210.2830Follow us on…Instagram: @toddhuffshowFacebook: The Todd Huff ShowTwitter: @toddhuffshowLinkedIn: The Todd Huff ShowTikTok: @toddhuffshowSupport Our Partners:https://www.toddhuffshow.com/partners Show Sponsors: https://www.mypillow.com/todd Promo Code: TODD Red, White, & Brand – Text TODD at 317-210-2830 for a 10% discount.SolTea – Heart health made simple. Two softgels a day. Promo code TODD saves 50% + free shipping.Full Suite Wealth – Build a legacy that lasts. Advanced strategies + legal guidance. Start at FullSuiteWealth.com.4:8 Financial – Purpose-centered planning & Biblically Responsible Investing. See how your portfolio aligns with your values. Visit 48Financial.com/Todd.

Anne joins Charles and Mary in going to meet the Musgroves, happy to feel the familial warmth from them that she so sorely misses at home. Their hotel is full of hustle and bustle, with guests coming and going, including Captain Wentworth. Anne's wish of conversing with him is cut short by Mary spotting Mrs. Clay and Mr. Elliot together outside, which puzzles Anne, as Mr. Elliot was supposed to be out of town. But the thought is soon replaced by a more pressing one, as Elizabeth invites them all to a party at the Elliot home tomorrow night, and all Anne can think about is whether Captain Wentworth will attend. Anne and Captain Wentworth are finally getting closer once again, and as they do, let them help you get closer to a peaceful night of warm and restful sleep.-----Welcome to the Jane Austen Bedtime Stories podcast! Each episode is a section of a classic Jane Austen novel, read in soothing tones and set to calming music to help you fall asleep.With everything that is going on in the world, we find comfort in the familiar. For so many of us, Jane Austen's works are like a warm hug. So snuggle up under the covers and let the comforting words of Jane Austen lull you into sleep.-----Show your appreciation for the pod! Support the podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bedtimestoriespodcast.net/support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -----Follow us on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/janeaustenbedtimepod/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-----Music ["Reverie"] by Scott Buckley - released under CC-BY 4.0. – www.scottbuckley.com.au

Presented by Lauren Stibgen Do you view patience as passive? Patience is anything but passive behavior. In fact, patience is powerful. Remembering God's power, his patience, and the fact that we are made in his image can help us rethink this attribute. In our society, patience often is viewed as quiet, timid, and, as I stated a moment ago, passive. We get this sense of waiting—somewhat of a pause. This waiting, patience, and pause can give us the space we need to advance in ways that remain unseen by others until the moment of action. Through patience a ruler can be persuaded, and a gentle tongue can break a bone (Proverbs 25:15). Think about the art of persuasion. We hear about it in business a lot. Persuasion is defined as the action or fact of persuading someone or of being persuaded to do or believe something through reason or argument. Persuasion isn't fast. It requires patience. Patience to learn about someone's objections to what you are trying to get them to believe, patience to prepare for how you want to present your idea or solution, patience to get the other party to even be willing to meet with you, patience to meet on more than one occasion. I could go on with this list. Resisting the urge to impatiently blurt out what you want, why your way is better, why your company should win a bid, or why what you want or need is imperative. It can mean the difference between ultimately winning and losing. Patience listens. Patience walks away and thinks. Patience is not argumentative. In Proverbs 25:15, we read that a soft tongue will break a bone. To me, this feels like well thought out, patient words. Words that are planned in advance and not hasty and harsh. Words that are considerate of the other person's point of view. Ultimately, this soft approach can break someone who has a long-held point of view. Our aim with using the fruit of the Spirit of patience with persuasion and a soft tongue should be more about sharing the gospel than it is about winning in our work, business, or career. The biggest win for us is to see someone know the saving power of Jesus!

Steven Pinker is Johnstone Professor of Psychology at Harvard, an elected member of the National Academy of Sciences, a two-time Pulitzer Prize finalist, a Humanist of the Year, one of Time's “100 Most Influential People in the World Today,” and sits on Persuasion's advisory board. His latest book is When Everyone Knows That Everyone Knows...: Common Knowledge and the Mysteries of Money, Power, and Everyday Life. In this week's conversation, Yascha Mounk and Steven Pinker discuss why common knowledge is the most important psychological concept you've never heard of, why authoritarian states are hostile to it, and where to find someone you've lost in New York. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Rich Mulholland is a gifted storyteller who helps leaders hone their own storytelling skills. He is the founder of Missing Link, a company that has helped clients give world class presentation companies for 25 years. He's also a celebrated keynote speaker who has spoken in 30 countries, a serial entrepreneur, and the author of three books. In this episode of ⁠the Elevate Podcast⁠, Rich joins host Robert Glazer to talk about how to hone great storytelling skills, how to use storytelling in sales, leadership and personal growth, and much more. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠ Headway: ⁠⁠⁠makeheadway.com/elevate⁠⁠⁠ (Promo Code: Elevate) Learn more about your ad choices. Visit megaphone.fm/adchoices

Early in his career, Grant Cardone thought too small, chased the wrong opportunities, and stayed stuck in a business that couldn't scale. Realizing he needed bigger goals and stronger negotiation skills, he adopted the 10X mindset and mastered the art of selling. Today, he is the founder and CEO of multiple businesses, including Cardone Capital, managing over $5 billion in assets. In this episode, Grant shares his billion-dollar sales strategies that entrepreneurs can use to 10X their action, close more deals, and scale their business with confidence. In this episode, Hala and Grant will discuss: (00:00) Introduction (02:25) The 10X Mindset for Goal Setting and Scaling (07:13) The Concept of “Feeding the Beast” (09:15) His Early Business Mistakes and Lessons (13:20) Building Confidence Through Massive Action (18:43) The Power of Quick Decision-Making in Sales (22:14) Value Selling Strategies for Sales Success (31:58) How to Sell with Confidence and Close More Deals (35:29) Creator Entrepreneurship and Building Trust Online (44:35) Leaving a Legacy Through Hustle and Investing Grant Cardone is a serial entrepreneur, bestselling author, equity fund manager, real estate investor, and the CEO of Cardone Capital. He is the founder of the 10X Movement and leads seven privately held companies that generate $750 million annually. Known for his dynamic sales training and the 10X Growth Conference, Grant has inspired entrepreneurs worldwide to think bigger and achieve massive business growth. He has been recognized by Forbes as a top social media business influencer. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E205 with Grant Cardone: youngandprofiting.co/WealthTransfer  Grant's Book, The 10X Rule: bit.ly/The_10XRule  Grant's Website: grantcardone.com Grant's LinkedIn: linkedin.com/in/grantcardone  Grant's Instagram: instagram.com/grantcardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Health, Growth Mindset, Online Selling, Persuasion, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Sales Podcast

David Brooks interviews Yascha Mounk to mark the paperback edition of The Identity Trap. Yascha Mounk is the founder and editor-in-chief of Persuasion. His latest book is The Identity Trap, which is out in paperback with a new afterword on September 23. David Brooks is a columnist for The New York Times and a contributor to The Atlantic. He is a commentator on The PBS Newshour. His latest book is How To Know A Person: The Art of Seeing Others Deeply and Being Deeply Seen. In this week's conversation, Yascha Mounk and David Brooks discuss how Yascha's personal history influences his thought, the intellectual history behind the identity synthesis, and how to create a vision for the Democrats to inspire voters. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! ⁠Spotify⁠ | ⁠Apple⁠ | ⁠Google⁠ X: ⁠@Yascha_Mounk⁠ & ⁠@JoinPersuasion⁠ YouTube: ⁠Yascha Mounk⁠, ⁠Persuasion⁠ LinkedIn: ⁠Persuasion Community⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices