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His book Influence sold 5 million times. He's known as the Godfather of Influence. He's arguably the best-known behavioural science practitioner. And he's finally (after years of pestering) joining me on Nudge. Ladies and gentlemen, today I present: Robert Cialdini and the persuasion principles that EVERYONE should memorise. --- Cialdini's Influence Unleashed Event: https://cialdini.com/decevent Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf Join 10,142 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Agnew, P. (Host). (2021, November 22). #69: Reciprocity | How one nudge saved 246,184 lives [Audio podcast episode]. In Nudge – Marketing Science Simplified. YouTube. https://youtu.be/0QxcahCnoCs Cialdini, R. B. (1984). Influence: The psychology of persuasion. HarperCollins. Cialdini, R. B., Cacioppo, J. T., Bassett, R., & Miller, J. A. (1978). Low-ball procedure for producing compliance: Commitment then cost. Journal of Personality and Social Psychology, 36(5), 463–476. Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629–636. Friedman, H. H., & Rahman, A. (2011). The effect of a gift-upon-entry on sales: Reciprocity in a retailing context. International Journal of Business and Social Science, 2(15), 155–162. Regan, D. T. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7(6), 627–639.
Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Jennifer Rob, a nurse practitioner and author who offers a transformative guide for mothers navigating their child's mental health struggles. Today we're continuing in our series on How to End a Year Well. In this week's episode, we're discussing the topic: How do you finish well? Heather shares about the word end - how the way we choose to end a chapter could matter more than the beginning. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on finishing well. In Day in the Bible, Heather reflects on Acts 20, where Paul has his own ending, saying goodbye to the Ephesian elders. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio: Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth. Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website Heather's TikTok Heather's YouTube Haley's Social Media Haley's Instagram Jennifer Rob Warrior Mom Rising What If I'm Wrong Social Media What If I'm Wrong Instagram What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
Persuasion and war and mass narrative~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Politics, UBI Popularity, Government Corruption, Financial Multiplier Effect, 3rd World Immigration Ban, Kash Patel, FBI Burn Bags Found, Pacific Palisades Fire, Gavin Newsom, Charlie Sheen, State-Run Media Hypnosis, Hypnosis Mentions Trend, Trump the Persuader Narrative, Persuasion Framework, WaPo Whistleblower Allegation, Anti-Trump Persuasion Ops, Narrative Shaping, Color Revolution Clues, Alan Dershowitz, Epstein Files Protected People, Ukraine Drones Success, Robot Warfare, Economic Warfare, Ukraine Peace Probability, Scott Adams~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure.
Starting a business is hard. Starting a beverage company is almost impossible. With a 95% failure rate in year one and 99% by year five, most founders never make it out alive. That's what makes Aaron Hinde's story so compelling. As the Co-Founder of FITAID, a clean-ingredient beverage brand now valued north of $100M, he's navigated a landscape that destroys nearly everyone who steps into it. In our conversation, Aaron breaks down the truth behind building in one of the harshest categories in consumer goods, from the retail relationships that quietly drain millions to the dozens of moments his company nearly went bust. If you're building a brand, scaling a team, entering a competitive market, or simply trying to figure out how to keep going when the pressure of entrepreneurship hits, this episode will reframe what's possible. Key Takeaways with Aaron Hinde 00:00 Intro 01:40 The Hidden Retail Fees That Kill Beverage Brands 05:09 The Most Important Metric Beverage Founders Should Track 07:56 The Real Differentiator Behind FITAID Energy Drinks 10:34 "Clean" Energy Brands That Aren't Actually Clean 12:16 Deciding When to Launch (or Kill) a Product Line 17:13 Why Entrepreneurship Isn't for Most People 21:12 Dean Jackson's Framework for Defining Success 24:01 Resourcefulness, Persuasion, and Relationships at Work 31:29 How to Save Your Company When the Market Collapses 35:36 How Great Leaders Keep Their Teams Aligned 38:59 Facing Your Blind Spots As a Leader 45:24 The Non-Negotiable That Would Kill a $500M Offer 48:28 What He'd Do Differently If He Started Again 52:06 The Freedom That Comes From Dropping the Mask 53:39 Aaron's Advice for New Entrepreneurs Watch on YouTube: https://youtu.be/wSrXlTixjCc Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook
Senior thesis is the capstone of a classical Christian education, and Dr. Tom Vierra believes it may be one of the most countercultural things schools do today. In this episode, Davies Owens talks with Tom, longtime classical educator and Senior Thesis Coordinator at Wilson Hill Academy, about why thesis is far more than “just a big paper.” Tom shares his path from early days at Great Hearts to helping shape Wilson Hill's senior thesis program, where students research a topic that matters, write a 12–15 page thesis-driven paper, and publicly defend it. Along the way, they learn self-management, deep research, biblical reasoning, and confident communication that carry far beyond college.Together they unpack the six-part classical rhetoric structure, including exordium, narratio, and refutatio, and why Wilson Hill requires students to write an antithesis paper arguing against their own position. This habit trains humility, civil discourse, and the ability to engage real counterarguments rather than living in an echo chamber. Tom also gives examples of standout thesis topics, from classical music and beauty to AI in medicine and political theory, and explains how schools can approve ambitious topics that still reflect a biblical worldview.
Ethical Persuasion Ethical Persuasion: The Fastest Path from "Maybe" to "Yes" (Without Being Pushy) Most decisions aren't made by logic—they're made by fast, intuitive shortcuts. That's why great offers often stall: we speak to System 2 logic while the listener's System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini's seven principles of influence. The result? Communication that feels natural, honest, and effective whether you're leading, selling, or simply asking for change. 7 Key Insights You Can Apply Today: Reciprocity ≠ "freebie-for-email." A true gift has no strings attached. If you require an email, it's a reward—not a gift—so it won't trigger reciprocity. Action: Offer one no-opt-in resource purely to serve. Liking > "be likable." It's more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client's stage or values. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—"75.4%" sounds real, "75%" sounds guessed. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what's lost through inaction. Money Learning from Patrick's Upbringing: Patrick grew up in a home where money was tight and every decision had to stretch the family's limited resources. That environment taught him that real wealth isn't about how much you have—it's about how much value you create. Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It's not manipulation—it's a tool for mutual success. Key Takeaway: Ethical persuasion is the art of aligning truth with trust. When your words honor both, "yes" becomes the natural next step. Bio: Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either. It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it. Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program. Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others. Ethical Persuasion is NOT manipulation A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it. Research-based Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound. Also for young adults He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills. Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life. When the penny drops It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience. Links: Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked' : https://ethicalpersuasion.com.au/podcast/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/ FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/ Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally? #RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening! Show Sponsor: http://profitcomesfirst.com/ Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes If you like the show please leave a review on iTunes: http://bit.do/richersoul https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com Some music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Dacia Moore, CEO of Second Wind Counseling & Consulting. Dacia empowers Christian women in mid-life to find their second wind through faith-based principles and emotional regulation. Today we're continuing in our series on How to End a Year Well. In this week's episode, we're discussing the topic: What if the way I end the year matters more than how I started it? Heather shares about the word completion—and how it's the “act of finishing something.” Most of us feel the pressure to do more but in Scripture competition doesn't mean perfection. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on how the end of the year could matter more than the start? In Day in the Bible, Heather reflects on Philippians 1:6, where Paul reminds us it isn't about you completing the work, it's about God completing the work. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio: Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth. Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website Heather's TikTok Heather's YouTube Haley's Social Media Haley's Instagram Dacia Moore Website What If I'm Wrong Social Media What If I'm Wrong Instagram What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
For our last episode of 2025, we listen back to one of the leading communications specialists in US politics - Anat Shenker-Osorio. Lucky for listeners in Sydney, Anat is visiting Australia in December and you can get tickets to see her speak hosted by Australian Progress on December 11 at the University of Sydney. More details here: https://www.australianprogress.org.au/events/anat-in-conversation-sydneyThis episode was recorded back in 2024, before the 2024 US Presidential Election - and includes Anat sharing stories from her own podcast Words to Win By. Details below. And - we will be back in 2026 with our 10th Season at the beginning of February!! See you then.---------We talk with one of the world's leading communication specialists for progressive change. Anat Shenker-Osorio has spend decades working with communities, movements and progressive political candidates across the world helping them to sharpen and improve how they communicate their ideas. Anat brings a deep understanding of change making principles in her work – and today she unpacks where her communications methodology came from and some of its key principles.This Chat is full of change making stories, many of which are drawn from her fantastic podcast Words to Win By.You can find out more about Anat's work and method by:Listening to her podcast Words to Win By – which is now releasing its third season!Reading her book – Don't Buy It: The Trouble with Talking Nonsense about the EconomyFor more on ChangeMakers check us out:Via our Website - https://changemakerspodcast.org (where you can also sign up to our email list!)On Facebook, Instagram, Threads - https://www.facebook.com/ChangeMakersPodcast/Blue Sky Social - changemakerspod.bsky.aocial & amandatattersall.bsky.socialOn X/Twitter - @changemakers99 or @amandatattsOn LinkedIn - Amanda.Tattersall Hosted on Acast. See acast.com/privacy for more information.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1880: James Altucher breaks down the essential mindset shifts and practical techniques behind authentic, effective selling, whether you're pitching a product, idea, or yourself. Learn how trust, storytelling, vulnerability, and listening can transform your sales approach into something natural, persuasive, and even enjoyable. Read along with the original article(s) here: https://jamesaltucher.com/blog/the-10-keys-to-selling-anything/ Quotes to ponder: "Nobody ever buys a product. They buy trust in the seller." "Good salespeople sell solutions, not features." "If you try to sell to everyone, you end up selling to no one." Episode references: Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X How to Win Friends and Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
The Hidden Skill That Separates Closers From Everyone Else In this mashup episode, I am taking you deep inside the one skill that has created more breakthroughs in my life and business than anything else. It is the difference between struggling in silence and rising to the top of your field. It is the ability to persuade, influence, and connect at a level where people trust you, believe you, and want to move with you. And today, you are going to hear what that looks like through four very different paths to mastery. You will hear from Randall Pich, who grew up in the middle of gang territory and learned how to survive by building real relationships and reading people with precision. From selling skateboard decks for ten dollars to scaling Live Fit into an international brand, Randall shows you how persuasion is built long before you ever make an offer. It begins in authenticity, in relatability, and in showing people that you truly understand them. Alex Hormozi joins me next, breaking down the psychology behind why people buy and the formula that allowed him to generate millions of leads without spending anything on ads. Alex explains what most entrepreneurs get wrong about attention, how to create offers people say yes to quickly, and the mindset shift that turns complete strangers into engaged buyers who want more of what you do. His clarity will change the way you think about marketing forever. You will also hear from Ryan Bartlett, whose obsession with customer experience took his company from zero to nearly one billion dollars in five years. His stories of sending personal gifts, building fan level loyalty, and transforming frustrated customers into lifelong advocates will show you how persuasion continues long after the sale. Ryan proves that the fastest way to stand out today is to care more than anyone else. And finally, Brad Lea brings the heat with the raw truth about communication, confidence, and conviction. Brad explains why most people cannot persuade anyone, not because they are lacking talent, but because they do not truly believe in what they are selling. When you learn how to speak with certainty, connect with emotion, and lead people toward a better version of themselves, your entire life elevates. Key Takeaways Why persuasion is built on connection, not pressure Randall Pich's real world insight on reading people and building trust Alex Hormozi's formula for turning strangers into engaged buyers How to communicate with clarity, power, and confidence The customer experience strategies that create brand obsessed fans Why belief in yourself and your product is the true foundation of influence The mindset shift that instantly increases your ability to close This episode will challenge you, sharpen you, and give you the tools to win in any room you walk into. If you can master persuasion, you can change your income, your influence, and your impact forever.
We've all been told that persuasion is the key to closing deals. But the reality is, persuasion often leads to pressure—both for you and your prospect.When you're focused on persuading, it can feel like you're pushing against resistance.In this month's podcast, I talked about how dropping persuasion can help create a more relaxed, natural conversation that leads to better outcomes.I've made it my life's mission to create the clarity that is missing in the traditional sales process, through decades of working with thousands of business owners all over the world, refining Trust-Based Selling into a true art form:· Stop "chasing" ghosts (leads that never call you back!)· Make the sale in ONE conversation, without pressure· Stop selling, create deep trust insteadI've taken my mission one step further and created a livestream show called “Stump The Guru'” -- where you get the opportunity to jump on live and ask me your toughest sales questions that you'd love an answer for.Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at http://www.UnlockTheGame.com/FreeConsult, and join him as a guest on his podcast "Stump The Guru" and get your chance to ask Ari one-on-one questions, fill in the form to be clickable to this link: https://links.arigalper.com/widget/form/rh5YanDqzZqPHVBCKlKG
The myths have been laid out, the truths have been told—and now it's time to defend the list. In Part 2 of our impactful Single Mom Myths episode, The My Five Cents Podcast crew—SoSo Juv, HLS, and Logical Genius—returns with special guest Lannette West for the Persuasion Round, where the conversation gets deeper, the laughs get louder, and no list goes unchallenged. With everyone's Top 5 myths on the table, it's time for a cross-examination. Hosts and guest go head-to-head, poking holes in each other's arguments, challenging assumptions, and backing up their claims with personal insights and unapologetic realness. Expect surprising revelations, passionate defenses, and moments that cut through the noise of mainstream narratives. Then, Lannette—single mom, breakout star of MILF Manor, and real-life warrior—deliberates and decides who lands in third place, and who walks away this week's myth-busting champion. But before we wrap, she shares her own 5 Cents, giving a powerful and personal take on the myths she's lived through, broken down, and transformed into fuel for growth. Finally, we break down the People's Poll and the AI Poll to find out how the audience and the algorithm weighed in on the most damaging—and ridiculous—myths about single moms.
Jay Heinrichs is an expert in the art of persuasion. If you're struggling to get what you want out of life, it might be time to start asking yourself better questions. New episodes of Welcome to Wellness released every Friday!Show notes at: https://www.ashleydeeley.com/w2w/jayheinrichs
Pope Leo flies east next week on his first overseas visit as pontiff. He goes first to Türkiye, a country where the Christian population has dwindled to less than one per-cent. He'll meet the Ecumenical Patriarch, Bartholemew, who leads most of the world's Orthodox Christians, and with the controversial president of Türkiye, Recep Tayyip Erdogan. Erdogan's been styling himself as a new sultan of the broader Islamic world. But it will be the second leg of Leo's trip, to Lebanon, that's potentially more challenging. Christians are around a third of the population but there are real fears that external actors, including Iran and Israel, could destabilise the fragile religious settlement that has survived for more than 30 years. Dr ROULA TALHOUK is the director of the Institute for Muslim-Christian Studies at St Joseph's University in Beirut.For Donald Trump's administration, there are a few more inviting targets than America's universities. Ivy League institutions, including Harvard, Columbia and the University of Pennsylvania, have lost federal funds and been subject to more direct government control. The administration claims it is trying to combat campus domination by the ideological left. Philosophy professor YUVAL AVNUR of Scripps College, and two colleagues, Stephanie Muravchik and Jon Shields, were especially worried about these attacks and began to investigate the allegations of bias in university and college courses. They published part of their results in the online journal, Persuasion. GUESTS:Dr Roula Talhouk, director of the Institute for Muslim-Christian Studies at St Joseph's University in Beirut.Professor Yuval Avnur of Scripps College, California.This show was made on the lands of the Gadigal People
For Donald Trump's administration, there are a few more inviting targets than America's universities. Ivy League institutions, including Harvard, Columbia and the University of Pennsylvania, have lost federal funds and been subject to more direct government control. The administration claims it is trying to combat campus domination by the ideological left. Philosophy professor YUVAL AVNUR of Scripps College, and two colleagues, Stephanie Muravchik and Jon Shields, were especially worried about these attacks and began to investigate the allegations of bias in university and college courses. They published part of their results in the online journal, Persuasion.
Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Hedi Schaefer. Hedi is a TEDx speaker, award-winning coach, and founder of The Impact Boutique, known for bridging inner transformation with Work-Life-Innovation. Creator of The 3 Cs of Change, she empowers leaders and visionaries to navigate uncertainty with courage, consciousness, and creativity - because true transformation begins when we become the change ourselves. Today we're resuming our series on How to End a Year Well. In this week's episode, we're discussing the topic: Endings Are Sacred Too. Heather shares about the word sacred and endings—and how sacred endings can be an act of worship. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on ending the year well. In Day in the Bible, Heather reflects on Ecclesiastes 3:1-2, reminding us that there is a time and a season for everything. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio: Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth. Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website Heather's TikTok Heather's YouTube Haley's Social Media Haley's Instagram Hedi Schaefer Website Join The Impact Boutique App What If I'm Wrong Social Media What If I'm Wrong Instagram What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
How do evangelism and business go hand in hand? Well, for today's guest, evangelism is the purest form of sales. Guy Kawasaki is the Chief Evangelist at Canva and former Chief Evangelist for the Macintosh Division at Apple. He's a prolific author, speaker, and podcaster, with hit books like Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist, and Enchantment: The Art of Changing Hearts, Minds, and Actions.Guy and Greg discuss his evolving career path, why his work's focus has shifted over time from how to succeed in business to how to succeed in life, the practicalities of sales, evangelism, and the overlooked necessity of these skills in business education. *unSILOed Podcast is produced by University FM.*Episode Quotes:Is evangelism the purest form of sales?42:25: I believe that sales is a very necessary and important skill. I would say that maybe evangelism is the purest form of sales. The difference between evangelism and most sales is that in evangelism, you have the other person's best interests at heart, not just yours.Remarkable doesn't mean reach and famous24:45: Remarkable does not mean rich or famous, although you can be rich or famous and remarkable. But it's really about the impact you've made on the world. And I don't mean you have to sell 300 million iPhones or 300 million computers; it's really what have you done?Stop chasing passion, start pursuing interest14:15: So the bar is so high for a passion. So a lot of people are saying, oh my God, I'm 22 years old, I haven't found my passion yet, what's wrong with me? I'm an underachiever. And what I think you should do instead is have your eyes open, you should have your brain open, i.e., a growth mindset. And whatever interests you, you should pursue it until you can discover if you really like it; maybe then it'll turn into a passion. But to look for Passion, capital P, out the gate is doing yourself a disservice.The three general qualities of remarkable people27:29: I've noticed that remarkable people have three general qualities. First of all, they have the growth mindset of Carol Dweck. If you have a growth mindset, you better back that up with a grit mindset of Angela Duckworth, because if you have a growth mindset, you're going to try things like surfing and hockey that you're not good at for years. So you need to persevere and have grit. And then the final thing you need is a grace mindset. So it's growth, grit, grace.Show Links:Recommended Resources:Dr. Robert Cialdini | Remarkable People podcast Dr. Robert Cialdini | unSILOed podcastInfluence: The Psychology of Persuasion, Revised Edition by Robert CialdiniIf You Want to Write: A Book about Art, Independence and Spirit by Brenda UelandCarol DweckAngela DuckworthGuest Profile:Professional WebsiteRemarkable People podcastGuest Work:Think Remarkable: 9 Paths to Transform Your Life and Make a DifferenceWiser Guy: Life-Changing Revelations and Revisions from Tech's Chief EvangelistEnchantment: The Art of Changing Hearts, Minds, and ActionsThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingRules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and ServicesThe Macintosh Way Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for your marketing. Why your best proof is probably hiding in plain sight. The everyday emails, DMs, and off-hand comments you're overlooking — and how to start spotting them instantly. How to build a simple "Capture" system your whole team can use. From Slack channels to shared folders, what to set up so proof is grabbed, named, and filed automatically (not "when you remember"). The surprising truth about what counts as powerful proof. Why small, relatable wins often outperform the big, dramatic "I made a million dollars" stories — especially for newer buyers. How to bake social proof requests into your process. Smart "ask moments" for service providers, coaches, eCommerce brands and more, so testimonials and case studies flow naturally. Turning raw feedback into assets with the "Create" step. How to transform screenshots, quotes, and stories into persuasive posts, slides, emails, and case studies without feeling braggy. Visual vs emotional vs numerical proof — and when to use each. A fast way to choose whether to show a graph, share a story, or highlight a single sentence to maximise impact. What to do when you feel awkward sharing client wins. The mindset reframe that turns promotion into a genuine celebration of your clients (and why that energy is magnetic). The Publish rhythm: how to make proof part of your ongoing marketing, not a once-a-launch afterthought. Where to place social proof across emails, socials, webinars, sales pages and more. How the Capture → Create → Publish flywheel compounds over time. Why a well-run Social Proof System keeps shortening decision time and increasing conversions, month after month. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now Ep 267: How to Use Custom GPTS with Tina Tower https://herbusiness.com/podcast/how-to-use-custom-gpts-to-save-time-create-better-content-and-sound-more-like-you-with-tina-tower/ Influence: The Psychology of Persuasion by Dr Robert Cialdini https://www.influenceatwork.com/books-and-publications/ Australian Writers' Centre https://www.writerscentre.com.au Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre. https://valeriekhoo.com/ Sarah Brabbin - British Wildlife Sculptor https://www.sarahbrabbin.com/
Had an AHA or Insight? Share it:We're living through a trust crisis.Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.So what is ethical persuasion — and does it influence without manipulation?In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience's brain functions before they get to a “yes.”It's a struggle to use persuasion methods when selling without feeling pushy. Today's conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.
In this week's Power Lounge, host Amy Vaughan welcomes Dr. Mara Einstein, an internationally recognized authority on deceptive marketing and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. A former TV and advertising executive turned academic and media ethicist, Dr. Einstein pulls back the curtain on the dark psychology behind consumer manipulation. Together, she and Amy dive into the question: When does persuasion cross the line into indoctrination? Listeners are invited to examine the uncomfortable parallels between cult behavior and brand loyalty—and to confront just how easily marketing can tap into our fears, anxieties, and identities.Drawing from her research and insights featured in the Emmy-winning Netflix documentary Buy Now: The Shopping Conspiracy, Dr. Einstein explains how modern marketing operates within what she calls the “anxiety economy.” From endless doom-scrolling to influencer-driven consumerism, she reveals how technology and advertising combine to keep us hooked, anxious, and buying. The conversation unpacks the continuum between brand fandom and fanaticism, using examples from Apple to Weight Watchers to show how manipulation thrives when emotional needs meet persuasive design.But this isn't a hopeless picture—Dr. Einstein also offers guidance for marketers and consumers alike. She challenges professionals to embrace ethics without sacrificing creativity and encourages all of us to become more conscious of how we engage with brands. By replacing reflexive scrolling with mindful consumption and by choosing community over cultish loyalty, listeners can reclaim agency in an economy built on influence. This episode is a must-hear for anyone who wants to understand—and resist—the subtle ways marketing shapes our thoughts, habits, and values.Chapters:00:00 – Intro & Welcome00:50 – Meet Dr. Mara Einstein02:10 – Why Talk About Cults and Marketing?03:30 – How the Book “Hoodwinked” Began05:10 – The Cult–Marketing Continuum06:45 – From Attention Economy to Anxiety Economy08:50 – How Anxiety Fuels Overconsumption10:25 – “Buy Now” and Viewer Reactions12:30 – Black Friday and the “Economic Blackout”14:10 – Conscious Consumption in a Digital World16:00 – The Line Between Persuasion and Manipulation17:30 – The Genius and Ethics of Duolingo's Campaigns18:45 – When Brand Community Becomes Brand Cult20:15 – Weight Watchers: A Case Study in Cult Tactics27:00 – The Role of Social Media in Modern Tribalism31:30 – Identity and the Brands We Choose37:00 – Ethical Marketing and Real Community41:10 – The Danger of Making It Hard to Leave44:30 – How AI and Bots Change the Deception Game50:00 – Building Awareness and Resilience53:00 – Closing Thoughts & Where to Find Dr. EinsteinQuotes:“We don't live in an attention economy — we live in an anxiety economy. The entire system is built to keep us just uncomfortable enough that buying something feels like relief.” - Mara Einstein“It's funny — we call it doom scrolling, and yet we treat it like self-care. The truth is, it's winding us up, not calming us down.” - Amy VaughanKey Takeaways:Anxiety, not attention, drives modern marketing.Persuasion turns toxic when it exploits fear.Brand loyalty can slide into cult behavior.Algorithms feed anxiety for engagement.We shop to soothe stress, not need.Ethical marketing connects, not controls.AI blurs truth and manipulation.Brands now shape personal identity.Awareness breaks the consumer cycle.Conscious choices beat compulsive clicks.Connect with Dr. MaSupport the show
This is the message from our weekend services on 11/16/2025 with Chet Lowe.
Is there anything wrong with Democratic leadership being so devoutly…secular? Jon sits down for a conversation with Texas State Representative James Talarico, who put becoming an ordained minister on hold to run for US Senate. They discuss how genuine connection is the only road toward persuasion in our divided world, whether James can flip a Senate seat on a platform of loving thy neighbor, and how Republicans are trying to knock him off a pedestal with OnlyFans headlines. Plus: why Democrats should take responsibility for the growth of Christian nationalism. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations. The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.
Get Sam & Shaan's guide to build a Million Dollar Business (+team): https://clickhubspot.com/hde Episode 764: Sam Parr ( https://x.com/theSamParr ) talks to Alex Hormozi ( https://x.com/AlexHormozi ) about how to hire A+ talent, how to think in frameworks, and how to write for maximum persuasion. — Show Notes: (0:00) Hiring for general intelligence (16:12) The snowball of talent (18:59) Employees v. Partners (20:35) How to be a magnet for talent (24:39) #1 mistake (26:37) Be fast to fire (30:33) macro patience, micro speed (38:03) Shower thoughts w/ Hormozi (44:58) Persuasion (1:05:12) Alex reads his own tweets — Links: • Acquisition - https://www.acquisition.com/ • 1929 - https://tinyurl.com/5n78rjzw — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //
This week, we discuss Facebook scams, engineering management trends, and the past and present of curl. Plus, when's the right time to put up the Christmas tree? Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/Zmu61wJDuc8?si=vjtzyCGTvdOpUsIC) 546 (https://www.youtube.com/live/Zmu61wJDuc8?si=vjtzyCGTvdOpUsIC) Runner-up Titles Matt has a lot of room tone. I shut the kitchen door . You gotta just reboot all of Australia every morning. Did you see my water dragons? Didn't he die? I'm worried about the future. Quality of revenue. The spatula is higher than the plunger. This discussion has really raised my morale. I know what your API is. Rundown Meta estimates that it earns 10% of its revenue from scams, report says (https://techcrunch.com/2025/11/06/meta-estimates-that-it-earns-10-of-its-revenue-from-scams-report-says/) "Good engineering management" is a fad (https://lethain.com/good-eng-mgmt-is-a-fad/) When CEO pay exploded (https://www.npr.org/2025/09/17/nx-s1-5543496/when-ceo-pay-exploded) Yes (https://daniel.haxx.se/blog/2025/11/04/yes-really-curl-is-still-developed/), (https://daniel.haxx.se/blog/2025/11/04/yes-really-curl-is-still-developed/) really, curl is still developed (https://daniel.haxx.se/blog/2025/11/04/yes-really-curl-is-still-developed/) Relevant to your Interests Apple Nears $1 Billion-a (https://www.bloomberg.com/news/articles/2025-11-05/apple-plans-to-use-1-2-trillion-parameter-google-gemini-model-to-power-new-siri?utm_source=www.therundown.ai&utm_medium=newsletter&utm_campaign=apple-taps-gemini-for-siri-overhaul&_bhlid=f3b07e5cbf4d320ee5c9499c78df1c65a1d98608)- (https://www.bloomberg.com/news/articles/2025-11-05/apple-plans-to-use-1-2-trillion-parameter-google-gemini-model-to-power-new-siri?utm_source=www.therundown.ai&utm_medium=newsletter&utm_campaign=apple-taps-gemini-for-siri-overhaul&_bhlid=f3b07e5cbf4d320ee5c9499c78df1c65a1d98608)Year Deal to Use Google AI for Siri (https://www.bloomberg.com/news/articles/2025-11-05/apple-plans-to-use-1-2-trillion-parameter-google-gemini-model-to-power-new-siri?utm_source=www.therundown.ai&utm_medium=newsletter&utm_campaign=apple-taps-gemini-for-siri-overhaul&_bhlid=f3b07e5cbf4d320ee5c9499c78df1c65a1d98608) Sam Altman on Trust, Persuasion, and the Future of Intelligence (https://conversationswithtyler.com/episodes/sam-altman-2/) ‘Vibe coding' named Collins Dictionary's Word of the Year | CNN Business (https://www.cnn.com/2025/11/06/tech/vibe-coding-collins-word-year-scli-intl) Automattic Inc. Claims It Owns the Word 'Automatic' (https://www.404media.co/automattic-automatic-trademark-matt-mullenweg-kevin-geary/) IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls (https://www.macrumors.com/2025/11/06/ikea-homekit-compatible-matter-products/) The wildest stuff Elon Musk said at Tesla's shareholder meeting (https://sherwood.news/tech/the-wildest-stuff-elon-musk-said-at-teslas-shareholder-meeting/) CNCF Launches Kubernetes AI Conformance Program (https://www.cncf.io/announcements/2025/11/11/cncf-launches-certified-kubernetes-ai-conformance-program-to-standardize-ai-workloads-on-kubernetes/) Russia's grand reveal of humanoid robot couldn't have gone worse (https://www.msn.com/en-ca/news/us/russia-s-grand-reveal-of-humanoid-robot-couldn-t-have-gone-worse/vi-AA1QhJo4) How AWS is losing the younger generation with complexity (https://www.theregister.com/2025/11/04/aws_genz_misery_nope/) OpenAI Races to Quell Concerns Over Its Finances (https://www.nytimes.com/2025/11/06/technology/openai-finances-debt-data-centers.html) 'Big Short' investor Michael Burry accuses AI hyperscalers of artificially boosting earnings (https://www.cnbc.com/2025/11/11/big-short-investor-michael-burry-accuses-ai-hyperscalers-of-artificially-boosting-earnings.html) Here's How Much OpenAI Spends On Inference and Its Revenue Share With Microsoft (https://www.wheresyoured.at/oai_docs/?ref=ed-zitrons-wheres-your-ed-at-newsletter) Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App (https://www.macrumors.com/2025/11/12/apple-launches-digital-id-passport-feature/) Nonsense Interview with Dying Company's VP (https://www.youtube.com/watch?v=VCivp2qnhr8) As Seen on TV (https://youtu.be/UWRyj5cHIQA?si=fc1qwhZNEC62rJLy) Conferences Wiz Wizdom Conferences (https://www.wiz.io/wizdom), November 17-19, London The good hospitality from Keith Townsend (https://x.com/CTOAdvisor/status/1988456002425933930). DevOpsDayLA at SCALE23x (https://www.socallinuxexpo.org/scale/23x), March 6th, Pasadena, CA Use code: DEVOP for 50% off. CFP open until Dec. 1st. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: Pluribus (https://www.google.com/aclk?sa=L&ai=DChsSEwisxpqP-eqQAxVFSn8AHR6FOMQYACICCAEQABoCb2E&co=1&gclid=CjwKCAiA2svIBhB-EiwARWDPjjmD6718HOOqC414OXZs0u8dW0PE4XbbLxKCesXBmHz2DD96k2KgCxoCvOEQAvD_BwE&cid=CAASlwHkaMetL8oRnrsnuPeFVXImYyu1usmDal_aspRDhe2cNIhNToYYI1jSmG_Bxslc264Q76jo4kz7dVIHuqYJzst_jfMmHITrqoBOlK2AE8EloWvO2XvKvxqrxqBZgEmFDH377MXBF-DwA7t4YO3HduIMQxO8nlCnGIgfexXWgnl2P5YlNEhC7HqF4ZwzVO3nsboWT_W1BI59&cce=1&sig=AOD64_3wbnGZJFkbzu50fr2-mB9XrnrbiA&q&adurl&ved=2ahUKEwitx5OP-eqQAxVvmmoFHZbLAAsQ0Qx6BAhKEAQ) Matt: Hades 2 (https://www.supergiantgames.com/games/hades-ii) Coté: Camo (https://reincubate.com/camo/) Photo Credits Header (https://unsplash.com/photos/a-large-christmas-tree-is-lit-up-with-lights-KS6IYAwbZHM)
Join Brian Tomlinson as he sits down with the CEO and Founder of Lynn Group, Shayoni Lynn, a global leader in behavioral science communications. In this impactful episode, Shayoni unpacks the psychology behind misinformation and the rising challenges communicators face in the digital age. From understanding how cognitive biases fuel fake news to building proactive strategies that preserve trust and audience agency, this conversation is a must-listen for anyone navigating truth in an era of uncertainty. From a rapid vaccine uptake campaign that reframed messaging to personal benefit (driving a 77.8% lift) to building information resilience against misinformation, Shayoni offers a practical playbook leaders can use today. You'll learn how to frame for identity, set baselines from the start, and prove attribution without sacrificing creativity. If you're ready to replace intuition with evidence and build durable trust, this conversation delivers.
Send Wilk a text with your feedback!Episode 289 | Guest: Jim Robb, Vice President of Alliances at Numbers USAImmigration is one of America's most polarizing debates—but what happens when lifelong political opponents choose conversation over combat? Wilk Wilkinson sits down with Jim Robb of Numbers USA to discuss his organization's collaboration with Braver Angels on the Citizens Commission on Immigration.Together they explore: ✅ How employer exploitation drives illegal labor markets ✅ Why “jobs Americans won't do” is a myth ✅ The bipartisan framework behind the Citizens Commission on Immigration ✅ The power of persuasion in rebuilding trust and reformListen as two bridge-builders tackle one of America's toughest issues—showing that common ground is still within reach.
Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Amy Duggar-King, known as Crazy Cousin Amy on TLC's 19 Kids and Counting. Amy is an author, entrepreneur, and advocate known for her courage to speak truth in a world built on appearances. Today we're pausing our series on How to End a Year well to take some time to hear Amy's story. In this week's episode, we're discussing the topic: Family Secrets. Heather shares about the word secrets—and how they take more energy to avoid, often leaving us with superficial relationships. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on family secrets. In Day in the Bible, Heather reflects on Genesis 37, the story of Joseph being sold into slavery and the huge family secret that is kept from Jacob. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio: Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth. Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Heather's Social Media Heather's Instagram Heather's Website Heather's TikTok Heather's YouTube Haley's Social Media Haley's Instagram Amy Duggar-King Amy's Website Amy's Instagram Amy's Book: Holy Disruptor What If I'm Wrong Social Media What If I'm Wrong Instagram What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
Nate returns to the home of Dr. Edgar this week to continue their discussion of the role of persuasion in Christian Apologetics. This time they are talking about the point of contact, where the rubber meets the road. If you enjoy this episode, you can access tons of content just like this at wm.wts.edu. If you would like to join us in our mission to train specialists in the bible to proclaim the whole counsel of God for Christ and his global church, visit wts.edu/donate. Thanks for listening!
Best D Life with Daniela- Helping You Find the Bliss in Your Busy
In this episode of the podcast, I interview persuasion expert Patrick van der Burght. Patrick shares his journey from snorkel sales to teaching the science of persuasion, emphasizing its importance in both business and daily life. He explains Dr. Robert Cialdini's seven universal principles of persuasion—reciprocity, liking, unity, social proof, authority, consistency, and scarcity—and offers practical examples for each. Patrick highlights how understanding and ethically applying these principles can improve relationships, communication, and motivation.Patrick is one of the few Cialdini Certified Trainers in the world. He enjoys a personal recommendation by his business partner, Dr. Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick has been teaching professionals Dr Cialdini's science of persuasion since 2000. Enabling them to make small ethical changes in communication to hear YES more often. What he teaches is science-based, ethical, and effective. He co-authored the book ‘How to Hear YES More Often' in 2024. Patrick enjoys helping teams to stop wasting time and resources on predictably inefficient communication, and helps them to the successes that were always theirs to have. He also has a passion for educating young adults about this crucial and high-in-demand business and life skill before they attempt to persuade themselves into their first job or business venture. Connect with Patrick!Website: https://ethicalpersuasion.com.au/ YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok, Book FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
It takes a trained mind to see wonder and awe in the middle of everyday struggles. In today's PT. 2 episode, Ryan and persuasion expert Jay Heinrichs dive deeper into discipline, the power of our inner dialogue, and what it really means to have agency. Jay shares the story of having breakfast with the Dalai Lama and how the Stoics, Buddhists, Aristotle, and even Taylor Swift all point to the same truth about how we see and respond to life. Jay Heinrichs is a New York Times bestselling author of Thank You For Arguing and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines. Pick up a copy of Jay's latest book Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life Follow Jay on Instagram @JayHeinrichs and check out more of his work at www.jayheinrichs.com
On this episode, we're diving into the high-stakes side of persuasion—where the goal isn't to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with […] The post 411: Persuasion Secrets When the Stakes Are High first appeared on Persuasion by the Pint.
How do you draw people toward your mission and make a lasting impact? Darren Hardy reveals a striking quality shared by the most magnetic leaders throughout history.. one that turns skeptics into allies and followers into believers! Get more personal mentoring from Darren each day. Go to DarrenDaily at http://darrendaily.com/join to learn more.
Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Welcome to the Sales Masterclass — a powerful three-part series designed to help you master the art of persuasion, influence, and closing high-stakes deals. In these episodes, you'll go far beyond basic sales tactics. You'll learn how to: Build instant trust without sounding salesy. Uncover what truly motivates your clients to say yes. Handle objections with confidence and strategy. Close deals that create long-term relationships, not one-time wins. Whether you're an entrepreneur, consultant, or professional negotiator, this masterclass will help you understand human behavior at a deeper level and use that insight to sell with integrity and impact. Episode 1: The Psychology of Persuasion Episode 2: Influence Without Manipulation Episode 3: Closing the Deal with Confidence Subscribe and turn on notifications so you don't miss any part of this series. Each episode builds on the last.
In this conversation, Sam Kahn, Mike Pesca, Christine Rosen, and Yascha Mounk discuss what the election results mean for the direction of the Democrats, what the Heritage Foundation scandal shows about anti-Semitism on the right, and Dick Cheney's mixed legacy. Sam Kahn is associate editor at Persuasion and writes the Substack Castalia. Mike is the host of The Gist, the longest-running daily news and analysis podcast in existence. Christine Rosen is a senior fellow at the American Enterprise Institute. She is also a monthly columnist for Commentary magazine, one of the cohosts of The Commentary Magazine Daily Podcast, a fellow at the University of Virginia's Institute for Advanced Studies in Culture, and senior editor at The New Atlantis. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices
The 10 Commandments to Marketing and Persuasion I'm pumped to bring you an interview with Dr. Yaniv Zaid — the guy known around the world as “Doctor Persuasion” and the author of The 21st Century Sales Bible. If you've ever felt like you're shouting into the void with your message, or you're undervaluing your work, or you're trying to build a community but can't quite crack the code — this conversation will flip a switch. We'll dig into the ten “commandments” he lays out for how to master marketing, negotiation, persuasion and finally step into the high-value version of your brand. This isn't a fluffy chat about sales tactics that evaporate after you walk away. This is raw, real, and rooted in systems and psychology. Dr. Zaid draws from a PhD in law, from global speaking and consulting experience — and yes, this matters because what worked in 1999 doesn't fly in 2025. He'll challenge you to stop under-charging, stop hiding your expertise, and start leading with boldness, with clarity and with confidence. If you've ever held back because you thought you weren't “salesy enough” or you weren't supposed to push yourself forward — get ready to reframe that story. Here's why you'll want to tune in: we're going to unpack how to build a community that buys from you not just once, but again and again. We're going to talk about how to get people talking about you (the holy grail of word-of-mouth), how to provide personal attention in an age that seems to dehumanize connection, and how to build trust so that when you speak, people listen and act. And more importantly, this isn't just theory — we'll pull examples, tactics and take-aways you can use Monday morning. Because micro-dosing your life means small shifts that compound. Coach Jay style means you'll leave ready to act. So if you're ready to step into that next level — ready to raise your price, raise your presence, raise your impact — then clear your calendar for tomorrow at 6 pm Eastern. Bring your notebook, your questions, your “what if I could…” mindset. We'll push past the noise, past the hustle-without-heart, and build something purposeful, profitable and sustainable. Dr. Yaniv Zaid's book, "The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion" is an outstanding book filled with practical insights that you can use right now in your business and in your life. The book is filled with examples that give meaning to the ideas and concepts that he discusses in the 21st Century Sales Bible. Each of the 10 Commandments builds on one another. When you start with the 1st Commandment to the 10th there is a connection between them all. What I found so brilliant, is at the end of each chapter he has "Key Takeaways" from each commandment. If you forgot something he reemphasizes it again, making the book a extremely useful took kit for anyone in business. Often times we find words like "marketing" and "persuasion" to be a bit uncomfortable. But, when you really read what Dr. Zaid, is saying you begin to realize our whole life is marketing ourselves and persuading others to do what we would like them to do. The difference is this: There is an ethical and moral way to do it! When we truly love our clients, and truly know we can help them with their problems or pain, then persuasion is not a bad word, but a great word for us to help them see the solution to the potential clients issues. The book says it is a Sales Bible. And when you truly dig into the wisdom and guidance that is shared in each chapter will be both enlightening and life changing. Get your copy of "The 21st Sales Bible" by Clicking Here! Please reach out to our sponsors of A New Direction who support us and our guests! Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation,
You're not lazy, you're just losing the debate in your own head. In today's episode, Ryan talks with Jay Heinrichs, bestselling author of Thank You for Arguing and one of the world's leading experts on rhetoric and persuasion. Jay has spent decades studying how we influence others, but in this conversation, he flips that lens inward to show how we can use the same tools to influence ourselves.Ryan and Jay talk about the fascinating overlap between Stoicism and rhetoric, how Marcus Aurelius used rhetoric to his advantage, and why self-persuasion might actually be more powerful than raw willpower. They discuss the rhetorical tricks Jay used on himself and what the best tools are for getting unstuck.Jay Heinrichs is a New York Times bestselling author of Thank You For Arguing and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines. Pick up a copy of Jay's latest book Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life Follow Jay on Instagram @JayHeinrichs and check out more of his work at www.jayheinrichs.com
Register for the Austin listener meetup Sam Altman makes his second appearance on the show to discuss how he's managing OpenAI's explosive growth, what he's learned about hiring hardware people, what makes roon special, how far they are from an AI-driven replacement to Slack, what GPT-6 might enable for scientific research, when we'll see entire divisions of companies run mostly by AI, what he looks for in hires to gauge their AI-resistance, how OpenAI is thinking about commerce, whether GPT-6 will write great poetry, why energy is the binding constraint to chip-building and where it'll come from, his updated plan for how he'd revitalize St. Louis, why he's not worried about teaching normies to use AI, what will happen to the price of healthcare and hosing, his evolving views on freedom of expression, why accidental AI persuasion worries him more than intentional takeover, the question he posed to the Dalai Lama about superintelligence, and more. Recorded live at the Progress Conference, hosted by the Roots of Progress Institute. Special thanks to Big Think for the video production. Read a full transcript enhanced with helpful links, or watch the full video on the new dedicated Conversations with Tyler channel. Recorded October 17th, 2025. Other ways to connect Follow us on X and Instagram Follow Tyler on X Follow Sam on X Sign up for our newsletter Join our Discord Email us: cowenconvos@mercatus.gmu.edu Learn more about Conversations with Tyler and other Mercatus Center podcasts here. Photo Credit: Jeremi Rebecca
Today we're talking about polyamory under duress (PUD). Being non-monogamous comes with its own set of challenges, and sometimes when external pressure or internal conflicts can make it even more stressful. Dealing with polyamory under duress can be very difficult for our mental and emotional wellbeing, so today we're going to discuss why someone might be feeling duress in polyamory and who might be vulnerable to it. We'll also talk about how to recognize if you might be in a situation that qualifies as polyamory under duress, whether persuasion or coercion is involved in PUD, and how to bring a sense of equilibrium back to the relationship if you think it might resemble a PUD situation. From Nonmonogamy Help by Lola Phoenix: https://www.nonmonogamyhelp.com/what-is-polyamory-under-duress-pud/ Join our amazing community of listeners at multiamory.com/join. We offer sliding scale subscriptions so everyone can also get access to ad-free episodes, group video discussions, and our amazing Discord community.Practice love every day with Paired, the #1 app for couples. Download the app at paired.com/MULTI.,Get 65% off Beducated's yearly pass for 150+ courses at https://beducate.me/pd2545-multiamory with code multiamory69 (nice)Multiamory was created by Dedeker Winston, Jase Lindgren, and Emily Matlack.Our theme music is Forms I Know I Did by Josh and Anand.Follow us on Instagram @Multiamory_Podcast and visit our website Multiamory.com. We are a proud member of the Pleasure Podcasts network. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jerusalem Demsas is one of Cardiff's favorite econ and housing journalists, a previous New Bazaar guest, and now the founder and editor of The Argument, a new magazine dedicated to making “a positive, combative case for liberalism through sharp, well-argued opinion pieces, original reporting, and multimedia content that confronts the illiberal drift in our politics.” Jerusalem and Cardiff discuss: Her meaning of liberalismHow (if?) persuasion works The politics of immigration and why it matters for the economy Drawing lines vs reaching across themIf Twitter really is “acid on community” How to societally deal with short-form video addiction…… and how Jerusalem broke her own TikTok problemWhy asking if something is cringe is itself the most cringe Finally, Jerusalem makes Cardiff look and feel super old when his reference to Reality Bites flies right by her. They close by reflecting on a hopeful trend. Related links: The ArgumentOn the Housing Crisis (Jerusalem's book of essays)Ezra Klein's podcast interview with Ta-Nehisi Coates Hosted on Acast. See acast.com/privacy for more information.
In this interview, I chat with Emily Harding and Audrey Bellezza about Anne of Avenue A, modernizing Persuasion, the publishing process, co-writing books, setting the book in New York City, and much more. Audrey's recommended reads are: The Good Part by Sophie Cousens The Wedding People by Alison Espach Emily's recommended reads are: Backslide by Nora Dahlia This Is How You Lose the Time War by Amal El-Mohtar and Max Gladstone Thanks so much to those of you who have donated to the show. Donate to the podcast here or on Venmo. Want to know which new titles are publishing in June - October of 2025? Check out our fourth Literary Lookbook which contains a comprehensive but not exhaustive list all in one place so you can plan ahead. Anne of Avenue A can be purchased at my Bookshop storefront. Looking for something new to read? Here is my monthly Buzz Reads column with five new recommendations each month. Link to my article about older protagonists in fiction. Connect with me on Instagram, Facebook, YouTube, and Threads. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to What If I'm Wrong? A show where we might not give you the answers, but we will ask some really good questions. On today's episode, we're joined by Michelle Moragne-Morris. Michelle is the CEO of Untangle the Root, where she coaches people on navigating complex emotions and achieving goals as a business growth strategist. Today we're beginning a new series on How to End a Year well. In this week's episode, we're discussing the topic: Before the Ball Drops: Making Space for God to Speak. Heather shares about the word space—and how it might seem simple, until you realize how little of it you have in your life. Join host Heather Thompson Day and submission specialist Haley Hoskins for a conversation on making space for God to speak. In Day in the Bible, Heather reflects on a passage where Elijah is desperate to hear from God. Have a story to share? Email us at whatifimwrongpod@gmail.com. Host Bio: Dr. Heather Thompson Day is an interdenominational speaker, an ECPA bestseller, and has been a contributor for Religion News Service, Christianity Today, Newsweek and the Barna Group. Heather was a communication professor for 13 years teaching both graduate and undergraduate students in Public Speaking, Persuasion, and Social Media. She is now the founder of It Is Day Ministries, a nonprofit organization that trains churches, leaders, and laypeople in what Heather calls Cross Communication, a gospel centered communication approach that points you higher, to the cross, every time you open your mouth. Heather's writing has been featured on outlets like the Today Show, and the National Communication Association. She has been interviewed by BBC Radio Live and The Wall Street Journal. She believes her calling is to stand in the gaps of our churches. She is the author of 9 books; including It's Not Your Turn, I'll See You Tomorrow, and What If I'm Wrong? Study: People Would Rather Be Electrically Shocked Than Left Alone with Their Thoughts Heather's Social Media Heather's Instagram Heather's Website Heather's TikTok Heather's YouTube Haley's Social Media Haley's Instagram Michelle Moragne-Morris Michelle's Instagram What If I'm Wrong Social Media What If I'm Wrong Instagram What If I'm Wrong YouTube What If I'm Wrong TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices
Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Richard Aldous, Sabina Ćudić, and Damon Linker join Yascha Mounk to dissect this week's news. In this week's conversation, Yascha Mounk, Richard Aldous, Sabina Ćudić, and Damon Linker explore the future of the Democratic Party, from midterm predictions to the unstoppable rise of Zohran Mamdani, the impact of the ongoing government shutdown, and the recent meeting between Donald Trump and Xi Jinping. Richard Aldous is Eugene Meyer Distinguished Professor of History at Bard. His latest books are The Dillon Era and Schlesinger. He hosts Persuasion's books and ideas podcast, Bookstack. Sabina Ćudić is elected member of the National Parliament of Bosnia and Herzegovina, vice president of the Foreign Relations Committee, vice president of the European liberals in the Parliamentary Assembly of the Council of Europe in Strasbourg, and the president of Naša stranka, a progressive, social-liberal political party. Damon Linker is a senior lecturer in political science at the University of Pennsylvania and writes the subscription newsletter “Notes from the Middleground” at Substack. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Jack Shields and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices
Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini's 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation. Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.
For years, working on AI safety usually meant theorising about the ‘alignment problem' or trying to convince other people to give a damn. If you could find any way to help, the work was frustrating and low feedback.According to Anthropic's Holden Karnofsky, this situation has now reversed completely.There are now large amounts of useful, concrete, shovel-ready projects with clear goals and deliverables. Holden thinks people haven't appreciated the scale of the shift, and wants everyone to see the large range of ‘well-scoped object-level work' they could personally help with, in both technical and non-technical areas.Video, full transcript, and links to learn more: https://80k.info/hk25In today's interview, Holden — previously cofounder and CEO of Open Philanthropy — lists 39 projects he's excited to see happening, including:Training deceptive AI models to study deception and how to detect itDeveloping classifiers to block jailbreakingImplementing security measures to stop ‘backdoors' or ‘secret loyalties' from being added to models in trainingDeveloping policies on model welfare, AI-human relationships, and what instructions to give modelsTraining AIs to work as alignment researchersAnd that's all just stuff he's happened to observe directly, which is probably only a small fraction of the options available.Holden makes a case that, for many people, working at an AI company like Anthropic will be the best way to steer AGI in a positive direction. He notes there are “ways that you can reduce AI risk that you can only do if you're a competitive frontier AI company.” At the same time, he believes external groups have their own advantages and can be equally impactful.Critics worry that Anthropic's efforts to stay at that frontier encourage competitive racing towards AGI — significantly or entirely offsetting any useful research they do. Holden thinks this seriously misunderstands the strategic situation we're in — and explains his case in detail with host Rob Wiblin.Chapters:Cold open (00:00:00)Holden is back! (00:02:26)An AI Chernobyl we never notice (00:02:56)Is rogue AI takeover easy or hard? (00:07:32)The AGI race isn't a coordination failure (00:17:48)What Holden now does at Anthropic (00:28:04)The case for working at Anthropic (00:30:08)Is Anthropic doing enough? (00:40:45)Can we trust Anthropic, or any AI company? (00:43:40)How can Anthropic compete while paying the “safety tax”? (00:49:14)What, if anything, could prompt Anthropic to halt development of AGI? (00:56:11)Holden's retrospective on responsible scaling policies (00:59:01)Overrated work (01:14:27)Concrete shovel-ready projects Holden is excited about (01:16:37)Great things to do in technical AI safety (01:20:48)Great things to do on AI welfare and AI relationships (01:28:18)Great things to do in biosecurity and pandemic preparedness (01:35:11)How to choose where to work (01:35:57)Overrated AI risk: Cyberattacks (01:41:56)Overrated AI risk: Persuasion (01:51:37)Why AI R&D is the main thing to worry about (01:55:36)The case that AI-enabled R&D wouldn't speed things up much (02:07:15)AI-enabled human power grabs (02:11:10)Main benefits of getting AGI right (02:23:07)The world is handling AGI about as badly as possible (02:29:07)Learning from targeting companies for public criticism in farm animal welfare (02:31:39)Will Anthropic actually make any difference? (02:40:51)“Misaligned” vs “misaligned and power-seeking” (02:55:12)Success without dignity: how we could win despite being stupid (03:00:58)Holden sees less dignity but has more hope (03:08:30)Should we expect misaligned power-seeking by default? (03:15:58)Will reinforcement learning make everything worse? (03:23:45)Should we push for marginal improvements or big paradigm shifts? (03:28:58)Should safety-focused people cluster or spread out? (03:31:35)Is Anthropic vocal enough about strong regulation? (03:35:56)Is Holden biased because of his financial stake in Anthropic? (03:39:26)Have we learned clever governance structures don't work? (03:43:51)Is Holden scared of AI bioweapons? (03:46:12)Holden thinks AI companions are bad news (03:49:47)Are AI companies too hawkish on China? (03:56:39)The frontier of infosec: confidentiality vs integrity (04:00:51)How often does AI work backfire? (04:03:38)Is AI clearly more impactful to work in? (04:18:26)What's the role of earning to give? (04:24:54)This episode was recorded on July 25 and 28, 2025.Video editing: Simon Monsour, Luke Monsour, Dominic Armstrong, and Milo McGuireAudio engineering: Milo McGuire, Simon Monsour, and Dominic ArmstrongMusic: CORBITCoordination, transcriptions, and web: Katy Moore
Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you want in life. Key highlights from the episode: - Persuasion vs. Influence and the Four Types: Michelle advocates for persuasion as the assertive approach to achieve lasting change, contrasting it with coercive influence which often leads to "buyer's remorse". Her system identifies four persuasion types—Wise Owl, Commanding Eagle, Friendly Brolga, and Captivating Peacock—to help tailor communication to the specific stakeholder. - Managing Objections with P.O.O.: Use the five-step "Pacing Out Objections" (POO) technique to handle common sales resistance. A crucial step is to stop using "but" and "however," which trigger a fight/flight response, and instead use joining words like "and" or "so" to bridge your argument. - The Power of Commitment and Position: To sell professionally without being pushy, leverage the Law of Commitment and Consistency by having the customer articulate and commit to their own goals, such as by completing their own goals form. For better listening, adopt Second or Third Position (focusing on their needs or an elevated view) rather than the self-indulgent First Position. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Call in and let JT know if you think this has been the best season: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "Persuasion is actually what we're trying to do. And whilst there are five main ways to influence, there's actually four ways to persuade." - Michelle Bowden "Stop saying 'but' and 'however'. You don't even know how often you say it. It is just not functional communication to say it." - Michelle Bowden "To win in the next 90 days by persuasion, start by caring about what the other person wants and then giving it to them." - Michelle Bowden Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ - Episode 83 of Fitness Business Podcast: https://fitnessbusinesspodcast.com/michelle-bowden-using-presentation-and-communication-skills-to-connect-with-your-clients-members-and-teams/ - Michelle Bowden's 7 Tips for Remembering People's Names - On Patreon only - https://www.patreon.com/posts/7-tips-for-names-141609461 Our Guest: Michelle Bowden, Director LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/ Website: http://www.michellebowden.com.au Facebook: https://www.facebook.com/michelle.bowden.1671 Instagram: https://www.instagram.com/_michellebowden/?hl=en Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com Supplier: EGYM Instagram: https://www.instagram.com/egym_global/ EGYM Website: https://us.egym.com/en-us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/ REX Roundtables Trusted Suppliers: Make sure to check out other REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ Digital Revenue Systems: offering digital revenue opportunities for you. https://www.digitalrevsystems.com/ Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise Skip to the good part: 00:00 Welcome, Season Wrap-up, and Guest Introduction (Michelle Bowden) 02:00 Season Four Giveaway: How to Win a $100 Amazon Voucher 03:00 Tailoring Communication Styles: Persuasion vs. Coercive Influence 10:00 The Four Persuasion Types: Owl, Eagle, Brolga, & Peacock 14:00 1% Gains and Tips for Remembering Names 21:00 Handling Sales Objections: "Too Expensive" & "I Need to Think About It" 22:00 The 5-Step Pacing Out Objections (P.O.O.) Technique (and why to ditch "but") 29:00 Being Persuasive Without Being Pushy: The Law of Commitment and Consistency 33:00 Active Listening and the Three Communication Positions (First, Second, Third) 37:00 Challenge: How to Win in the Next 90 Days by Persuasion About Our Guest: Michelle Bowden is the number one speaker on persuasion at work and the authority on persuasive presenting in business. She created the Persuasion Smart Profile®, a world-first psychological assessment tool for workplace persuasive strengths. Michelle is a best-selling, internationally published author of How to Persuade and How to Present. As a multi-billion-dollar pitch coach, her client list spans international businesses in banking, IT, pharmaceutical, retail, and more. Her popular Masterclass has been run over 1,000 times for more than 13,000 people. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Francis Fukuyama, Mona Charen, and Yascha Mounk dissect this week's news. In this week's conversation, Yascha Mounk, Francis Fukuyama and Mona Charen discuss Trump's latest actions, from demolishing the East Wing of the White House to demanding compensation from the Justice Department; whether the Trump administration's bombing boats in Venezuela might lead to further military action; and the link between social media and populism. Francis Fukuyama is the Olivier Nomellini Senior Fellow at Stanford University. His latest book is Liberalism and Its Discontents. He is also the author of the “Frankly Fukuyama” column, carried forward from American Purpose, at Persuasion. Mona Charen, syndicated columnist and author, is Policy Editor of The Bulwark and host of two weekly podcasts: The Mona Charen Show and Just Between Us. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian Ahearn shares his strategies for people looking to create ethical and meaningful change–both at work and at home. — YOU'LL LEARN — 1) How modern psychology and the Bible support each other2) How to build instant rapport with anyone3) The master key to cementing your authority Subscribe or visit AwesomeAtYourJob.com/ep1104 for clickable versions of the links below. — ABOUT BRIAN — Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 400,000 people around the world.• Book: Influenced from Above: Where Faith and Influence Meet• Book: The Influencer: Secrets to Success and Happiness• Book Email: BookLaunch@InfluencePeople.biz• LinkedIn: Brian Ahearn• Website: InfluencePeople.biz— RESOURCES MENTIONED IN THE SHOW — • Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.