The Kale Letter

The single biggest piece of news in Bitcoin history just happened. An ETF got approved. If you don’t know what that means, and why it could quite literally change the trajectory of your life and finances, you should probably watch the video I just filmed.Cheers.Kale Get on the email list at thekaleletter.substack.com

Hey everyone. Sorry for disappearing for a few months. A lot has been going on for me both personally and professionally, so I stepped away from the Kale Letter for awhile. But, I’m back, and it’s all FREE and on YOUTUBE and TWITTER now…Just published the first video → Also, if you want updates in real time just follow me on twitter → That’s all I’ve got! See you on those other platforms! Kale Get on the email list at thekaleletter.substack.com

That noise….It’s stamped into all of our brains….For those that need a refresher….Remember when every single click was calculated in MINUTES?I remember literally ONLY clicking on webpages that I knew DIDN’T have too many IMAGES on them… otherwise it simply WOUDN’T LOAD!Crazy…But you know what struck me today, right between the eyes?That was the internet, LITERALLY 10-12 years ago.Think about that for a split second. Try to transport yourself back 10 years….And now try to imagine something like UBER…..Remember, you are 10 years in the past. Your internet connection is NOT fast…Fast isn’t even in it’s vocabulary. Now, try to imagine a car…Connected to millions of other cars…That is connected to BILLIONS of people…Through devices that fit in our pockets….That track our location instantly…Perform thousands of calculations instantly…And deliver a car to us, in under 5 minutes, no matter where we are in the World….Just honestly put yourself in your old shoes…And ask yourself…Would I ACTUALLY have been ABLE to imagine that?The answer is, OF COURSE YOU WOULDN’T!Your frame of reference was SO FAR OFF from the exponentially different future, that you LITERALLY couldn’t have conceived of such a thing…Yet here we are….Using it…..There are dozens if not THOUSANDS of examples…..NetflixThe Amazon AlexaZoomFacetimeYou get the idea…..What I want to propose to you today is this….This rate of change is SPEEDING UP… NOT slowing down..It’s exponential….What I’m saying is that 10 years from now, the World will look MORE different from TODAY, than 10 years ago looked from today…Does that make sense?OF COURSE IT DOESN’T! BECAUSE EXPONENTIAL THINGS DON’T MAKE SENSE TO HUMANS! Don’t believe me?Let me ask you this….If you fold a paper in on itself 50 times, how FAR does that paper reach???Most people will say 2 inches…Want to know the correct answer?IT REACHES TO THE FREAKING SUN….Google it if you don’t believe me…I stole that analogy wholeheartedly from my number 1 book recommendation, Jeff Booth’s “THE PRICE OF TOMORROW”.Here’s the link, if you haven’t read it, you are literally missing out WOW it’s bad ->https://www.amazon.com/Price-Tomorrow-Deflation-Abundant-Future/dp/1999257405Jeff is also doing a long form podcast series on the “What is Money” show, which inspired this letter -> https://podcasts.apple.com/us/podcast/the-booth-series-episode-1-inflation-opposes-innovation/id1541404400?i=1000517851753I just wanted to remind all you loyal readers today that most people have ZERO idea about the future. They don’t even understand the basic concept that technology is moving SO MUCH FASTER THAN WE CAN COMPREHEND….And its compounding affects will in turn affect our lives, SO MUCH MORE THAN WE CAN COMPREHEND.This might sound dumb, but I think of it like this…Person #1 (99.9% of humanity) - Never seriously thinks about technology, has no concept of what exponentials even are, much less their implications…Person #2 - (.0001% of humanity) - still can’t FULLY grasp the changes ahead, otherwise we’d all be billionaires. However, they are actively fighting to LEARN these concepts and use this knowledge to predict future outcomes.Which group do you want to be in?If you answered that question about the sun above incorrectly….(and let’s be honest, we ALL did the first time…)Then you need to realize, right here right now, that THAT is the same way the future looks to us…Our understanding of the way technology will affect us is so far off that it hurts me a little bit inside….So, the ONLY thing we can do is to educate ourselves.To be ahead of the curve. And to think about these concepts more deeply.I REALLY encourage each and every one of you to read that book and maybe check out the podcast as well…I truly think about the stuff talked about in them DAILY, if not HOURLY.I think it is going to give me a MASSIVE edge when it comes to investing and entrepreneurship going forward, simply because most people aren’t even THINKING about these concepts, much less UNDERSTANDING THEM.See you all tomorrow, if this helped you, plz consider subscribing…KaleAbout the Author: Kale Abrahamson has done over $50,000,000 in online E-Commerce Sales and has been featured in Forbes, Business Insider, ESPN, & Home Business Magazine. He lives in Pittsburgh, PA with his beautiful wife Samantha and helps Entrepreneurs start and scale their online businesses + invest the returns. Get on the email list at thekaleletter.substack.com

I just want to show you one chart today (or maybe 7)This first one I like to call the “HAHAHAHA YOU THOUGHT BITCOIN WAS DEAD, BOUNCE”On Sunday, the price dropped to $47,000 and then IMMEDIATELY and VIOLENTLY bounced back to $53,000 and has basically continued upwards since then…I’m just going to flat out say it. You heard it here first.THE BOTTOM IS IN.BITCOIN WILL NEVER GO BELOW $50,000 AGAIN.There, I said it. And honestly, let’s be real, I’m not the only one who thinks this…..Charles Edwards…. William with a beautiful chart… And my favorite Analyst, Willy Woo, says that his new FLOOR price is $50,000…Oh, and the price has literally NEVER closed a day below that floor price….“Floor price model is currently steady at $50.0k, price has hit this price as of the latest close on 24th April. The capital flows into the network (from which the floor model is based) is forming a bottom pattern, so it's quite likely the bottom of this correction has formed.”Oh, AND that little idea called Stock to Flow….Seems to be working SHOCKINGLY well…Never you mind that it predicts a price between $100k and $288k THIS YEAR….It’s “PROBABLY NOTHING”… As they say… :)I don’t know what else to say guys, other than this is probably the buying opportunity of a lifetime (or several lifetimes) for Bitcoin.I’ve literally considered selling my house, cars, and kidneys in order to buy more…Alas, those things aren’t nearly as liquid as Bitcoin, and I think by the time I pulled it off the price will already be nearing 6 digits.It’s going to be a WILD summer…..Subscribe to this letter if you want more updates as we go!KaleAbout the Author: Kale Abrahamson has done over $50,000,000 in online E-Commerce Sales and has been featured in Forbes, Business Insider, ESPN, & Home Business Magazine. He lives in Pittsburgh, PA with his beautiful wife Samantha and helps Entrepreneurs start and scale their online businesses + invest the returns. Get on the email list at thekaleletter.substack.com

Guys and Gals, Bad news for you today. The “experts” are wrong. Ever heard this quote?I’m calling BS on that…..I think this is awful advice and makes people broke, unhappy, and wondering if something is wrong with them…..Here’s the truth.We all want the same thing.I think I’m in a good position to speak to the truth of this.For the past 3 years, I’ve worked with 20,000+ entrepreneurs, who all want to start or scale their online businesses. Yes, 20,000.Want to know what they ALL want?Literally every single one of them?Freedom.Time freedom. Choice freedom. “Do what I want when I want” freedom.That’s what people really want. The money? Just a means to an end.So, if we all want the exact same thing, and a business or job is just a VEHICLE to get us there…. why are we worried about what vehicle it is?Let me put it another way….Path #1 - You drive in a Rolls Royce Ghost for 10 years, and end up at your freedom destination. Path #2 - You drive in a beat up 1950’s Honda Civic for 2 years, and end up at your freedom destination.Read those again if you missed the difference. Are you willing to give up 8 years just to get to the same destination “in style?”At the end of the day, you’re still stuck in a car!!!That’s how I feel most people are operating though.They are more concerned with their current pain points in their current job or business, than they are with actually getting to the destination.I’ve literally seen people start a business centered around a product that made them feel more “comfortable” that was BLACK AND WHITE less profitable than another product, and GUARANTEED to slow down their journey to success, THOUSANDS of times.It’s extremely common, and I wish it wasn’t. Here’s the REAL issue with it.I’m all about enjoying what you do, but the problem is, you always end up hating it anyway, because it’s NOT the final destination and EVERY JOB eventually wears on you.I loved basketball more than pretty much anything. I was great at it. But then it turned into a job. And I ended up hating it.Now, I love coaching Entrepreneurs and helping them become successful. But if I’m totally honest with you guys?I’ve still hated it at times.It’s still a job… a means to the true end that is FREEDOM and not HAVING to work if you don’t want to.Honestly, I can speak to that as well.I REALLY started to hate my company and work in general at the times when I had NO CHOICE.I HAD to keep running it.Keep scaling it.Keep growing it.Just to put food on the table.THAT SUCKED. Because I didn’t have a choice.In fact, as a psychology major I can tell you one thing, humans are MOST miserable when they feel they have no choice.There’s this famous experiment where they literally sit people in a chair and shock them.One group gets a button (that does nothing but they don’t know that).They are told, if you press the button you can lessen the intensity of the shock.The other group gets nothing and just has to sit there and get shocked.Guess who experienced EXTREMELY higher levels of pain and anxiety? You guessed it, the ones who had NO CHOICE, no CONTROL over the situation.Want to know when my companies became FUN again?Was it when I molded them into my “perfect lifestyle so I’d never have to work again because I loved it so much? (que the butterflies and rainbows)”… NO.It was when money became non important to the equation.Once I had enough money to realistically retire whenever I wanted, instantly all the stress changed for me.I knew I COULD just stop and go to my eventual freedom destination RIGHT NOW if I wanted to.And that POSSIBILITY ALONE has cleared my mind unlike any “lifestyle planning” or “doing what you love” seminar ever could….So what can you take away from this?Stop acting like your job is supposed to fulfill you. It’s not. It never will. Entrepreneurs, same thing. Your business is not God. It doesn’t complete you.Everyone, including you, no matter how much you lie to yourself, wants the SAME THING. FREEDOM. So take the quickest route to actually achieve that freedom.IMPORTANT: That route might not be easy. Deal with it. It’s better to fight tooth and nail for a short period and achieve what you actually set out to achieve in the first place.Subscribe dang it! This letter is ridiculous. Also share it with someone! Are you not entertained?KaleAbout the Author: Kale Abrahamson has done over $50,000,000 in online E-Commerce Sales and has been featured in Forbes, Business Insider, ESPN, & Home Business Magazine. He lives in Pittsburgh, PA with his beautiful wife Samantha and helps Entrepreneurs start and scale their online businesses + invest the returns. Get on the email list at thekaleletter.substack.com

Focus is huge. Just getting YOU to FOCUS on this letter for the next 2 minutes is difficult. So I’m going to respect your time and get right to it.Here’s what I know about FOCUS (Flow of Consciousness Style)There are serious LEVELS to this. Picture Lebron James vs YOU on the basketball court. Different levels right? There’s high school level, collegiate level, professional level, and Lebron levels of focus. You with me?You aren’t truly focused on something unless you CAN’T FALL ASLEEP EASILY, because you are ALWAYS thinking about it. (This is actually my #1 indicator of whether or not I’m about to breakthrough on something, if I’m obsessing about it and it’s affecting my sleep, it generally means I’m in full beast mode….)Focus is a “NO” game more than it is a “YES” game. You can’t say “YES” to absolute focus unless you say “NO” to basically everything and everyone else. This is difficult. Focus is most easily achieved when your INCENTIVES promote absolute focus. (I.E. massive monetary reward if you do x,y,z over the next 3 months)You often have more control over your incentives than you would think. Try changing the REWARD and your focus will follow suit.Still not convinced focus even matters? Trying to do 500 things at once? Research and every successful person in the world will vehemently disagree with you. It is better to be the best in the World at ONE thing than average at 55. You can take this too far. Constantly checking your phone because you are “focused” and neglecting your wife is a recipe for disaster. Focus on one thing with all your energy, at a time. That means when you put work down for the day, focus on your spouse or whatever else you are attending to, 100%.Focus leads to dreaming which is not a bad thing, let it happen. When I’m PEAK focused sometimes my mind WILL wander to the results. I’ll dream about the vacation, or the car, or the money hitting the bank account…. THIS IS GOOD. DON’T STOP IT. The more that you VISUALIZE the end result the more likely your brain will come up with a way to ACHIEVE IT.Once you have the dream, the FOCUS should be pointed at LEVERS. Getting the dream is not a function of doing 99 things well. It’s a function of doing 1, maybe 2 things, RELENTLESSLY. Take the time and focus on finding what those LEVERS are, the things that ACTUALLY move the needle towards your goals. Then focus ALL your attention on those and NONE of your attention on the other stuff.Focusing like this will cause you to drop the ball (on other things). This can be scary. What I like to do is picture all those other things (that I know I’m going to drop the ball on) and ask myself “What’s the worst thing that could happen?”. You will realize that most of the time, it truly is better to ask for forgiveness than permission…. If “dropping the ball” can be rectified by one quick apology, isn’t it a worthwhile price to pay for RELENTLESS FOCUS on the things that matter the most?OVERDO IT. If you are truly focused on something, losing isn’t an option. So why leave it up to chance? I know I’m truly committed and focused when I relentlessly overdo my response to something. For instance, if I know I need 100 leads per day to achieve my goal, I will find a way to ENSURE, without a doubt, that I get 200. This is a simplistic example but basically what you are doing is bringing an ARMY to a backyard brawl. The odds should not be fair. Stack them in your favor through relentless focus and energy. If you got something valuable out of this you owe me $10. Seriously. It’s $10 a month ($50 a YEAR) to read this letter. And I know you ain’t payin yet. Do me a huge favor and subscribe please, I really appreciate it and it FOCUSES ME on writing this letter every day and bringing you the best stuff I can possibly bring.KaleAbout the Author: Kale Abrahamson has done over $50,000,000 in online E-Commerce Sales and has been featured in Forbes, Business Insider, ESPN, & Home Business Magazine. He lives in Pittsburgh, PA with his beautiful wife Samantha and helps Entrepreneurs start and scale their online businesses + invest the returns. Get on the email list at thekaleletter.substack.com

Hey everyone!Obviously had to do a quick note on Dogecoin, which I’m sure you’ve heard of by now, haha!I’ve gotten a ton of texts and emails from people that I told to buy Bitcoin 12 months ago, who never did, who now bought some Doge… It’s hilarious, but I’m trying to see it objectively. First, what the heck is Dogecoin?It’s literally a joke coin. The founders created it as a joke. However, it is increasing in value MUCH more rapidly than a joke deserves!It is now worth over 50 BILLION DOLLARS…I know, it’s insane.This has been aided by MEME CULTURE, particularly Elon Musk, who loves memeing Dogecoin to the stratosphere.If you haven’t seen the memes just search Dogecoin on twitter, you’ll get the idea.So, the 50 billion dollar question, is it a good investment?Well, if you would have put $1,000 in it in January you’d be able to afford a fully loaded Tesla Model S right now…. so by that definition, YES! haha!However, it’s hard to say that a coin that was literally created as a joke is a good investment, so I’d rather phrase the question like this…What does it MEAN that Doge has made (some) people filthy rich?1) The memes are the message. The legacy media doesn’t understand social media, which is why they are basically extinct and headed closer down that path every single day.Influencers with audiences control the narrative, and can motivate millions of people to do just about anything, including investing in Dogecoin.2) The currency is the real joke.If the US dollar and other world currencies actually held their value, do you think that Dogecoin would be doing what it’s doing?Of course not. People are motivated to gamble on things like Dogecoin because of the situations they are in.Incentives drive behavior. Right now, it is downright stupid to keep cash in the bank, and everyone knows it. All the “traditional” investments are saturated and overpriced.Stock market is at all time highs. So people are forced into alternative investments in order to try to get a return on their ever more worthless dollars.3) Nothing is impossible anymore. It seems impossible, ludicrous, even that 9 year old tic tockers are buying their parents Lamborghini’s from their Dogecoin earnings….Yet, it’s happening.I actually LOVE this about Doge.It makes it so BLATANTLY OBVIOUS that the system is broken.Working 9-5 to make 50k and barely get by?Or put $50 in a meme coin 6 months ago and sit on your butt an eat cheetos?Same. Exact. Result.If people didn’t understand that money does NOT have to be earned through traditional means before COVID and the rise of Crypto… they sure do now….I expect this to lead to a surge in Entrepreneurship unlike anything the World has EVER seen before…Starting a business seems infinitely less risky compared with investing in a Dog Meme coin that could crash 99% overnight and has multiple times throughout history…..So, would I invest in Doge?Honestly, I don’t have any. I thought about yoling a few grand on it just to see what would happen…But I sleep much better with my money in Bitcoin.Something that actually has fundamental value to society.And a clear use case towards massive price increases.Now, I’m NOT saying Doge won’t keep going up, because it sure as heck could.Overall, I think understanding that Doge is just a symptom of a broken monetary system that is evolving extremely quickly due to technology is the right way to view it. From an investment perspective, we need to learn from Doge, not just mock it.That “learning” has simply strengthened my conviction in Bitcoin, and I will continue to keep you subscribers updated on that thesis as we go through the rest of this bull run this year.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Everyone’s been asking me why Bitcoin crashed $10,000 a couple days ago, seemingly overnight…Honestly, I have no idea, but Willy Woo does! :)Here’s the thread, I would encourage you to read through it if you are interested…Basically it looks like it was a combination of things….1) Giant power outage in Xinjiang China (which was known ahead of time by someone in China with a lot of Bitcoin)2) Someone with 9,000 BTC who knew the power outage was coming, moving his coins to sell…3) The combination of the sell off of those coins, plus the blackout temporarily reduced the Bitcoin hash rate…4) caused massive liquidations in the trading market which sent the price plummeting…That’s a very high level explanation, see the thread for more details.But the REAL question is, does it matter?I hate to break it to you, but later in the year, when Bitcoin is crashing from $200,000 down to $150,000 in one day, this is going to seem like small potatoes….I hate to break it to you again, but this is WHAT BITCOIN DOES…..Price swings like this are what you PAY for in order to get FREEDOM and MASSIVE UPSIDE.What do I mean by this?For instance, let’s take more “traditional” markets, like the stock market, say Apple stock specifically.If Apple stock crashed 20% in a few minutes, likely the rest of the market would do the same.The federal reserve would instantly go into a panic, and wall street would get bailed out, yet again.They would print trillions and trillions and inject the market with liquidity.Bitcoin has no such circuit breakers.The market doesn’t stop trading if the price starts to fall.The market doesn’t even stop trading at 5pm for the end of the “work day”.It is open, free, completely decentralized, and out of anyones control.In order to go from fringe experiment to World Reserve Currency, without the help of these traditional institutions, there are going to be swings, plain and simple.The good news is, these swings, over a longer period of time, have equaled 200% YEAR OVER YEAR RETURNS FOR THE LAST 12 YEARS.It’s the best performing asset of all time.And the good news is, if you know what you’re buying, these price swings affect you exactly ZERO percent.Was I stressed out when my wife was like “what the hell is going on!” at midnight the other night as I watched the price crash?No, I was checking my bank balance seeing if I had any money to buy more at these lower prices.Why is that?Because NOTHING, and I mean NOTHING has changed about the investment case for Bitcoin.World Governments haven’t stopped the money printing binge, and they never will.There’s still only 21 Million Bitcoin.The institutions are still coming and buying in force.There LITERALLY aren’t enough coins to go around (record number of coins being purchased and taken off exchanges, never to be seen again)The past Bitcoin cycles place us at MAYBE halfway through this bull run. Which means we have AT LEAST 2-3x upside from here, THIS YEAR, probably 4-5x.So, yeah, these dips might scare people who are crazy and trading with leverage or who don’t understand what they are actually buying. For me, it’s just an opportunity to scoop up more coins.Remember how it seems “crazy” that anyone could have bought Bitcoin under $10,000?Like, that would have been such an INSANE opportunity, right?That’s EXACTLY how people are going to feel about $60,000 in about 3 months…See you tomorrow if you’re subscribed!Kale Get on the email list at thekaleletter.substack.com

Hey you, who wants to accomplish big things…Ever heard the slogan, “Just do it?”I realized yesterday that it isn’t just for Nike…I realized that 90+% of the breakthroughs in my life have come from “Just Doing It…”Case in point….This advertisement….We’ve run over 200 MILLION views to this ONE VIDEO using paid advertising, both on Facebook and Google.We’ve spent over $10,000,000 PAYING for people to watch this ONE video….When you stop and think about that for a second, it really proves everything I’m always talking about on this letter.This ONE AD has outperformed all of our other THOUSANDS of ads… COMBINED….It’s like that with everything in your life, btw.Not all decisions are created equal. But back to “JUST DO IT.”Guess how many “takes” of this ad we did?Just guess….Yep.1ONE SOLO TAKE.Guess how much planning we did for it?Zero.I kid you not, I just wrote that stuff out on the whiteboard, said to Taylor, “wouldn’t it be hilarious if we made fun of all the dudes with lamborghinis?”We walked out to the alley way.And filmed it with ZERO planning. I’m very very serious.If that’s not “JUST DO IT” I don’t know what is….What if I would have called a team meeting to discuss the best ad strategy instead?Or overanalyzed it, worried about what shirt I was wearing, or some other BS?Would I be sitting here today writing you this letter in the financial position I’m in?It’s honestly hard to say that I would be….I’ve noticed this is true with basically everything in life, as long as you are pointed in the right direction…That’s very key…You can’t “Just do it” for random stuff that doesn’t matter.I had my direction right. There were probably 75 things I could have done that day instead of film that ad….Optimize fb ad campaignshelp out customers in the facebook groupDo a livestreamdo a webinarsearch for amazon products to sellYou get the idea…But only ONE of those things would have the BIGGEST impact on the business. Essentially, at that point in our company, ADS were the ENGINE of the business.Take the engine out of the car, and it doesn’t go very far, right?Well, the actual VIDEOS that were used as ads, were the GASOLINE to that engine.And I knew that.So, because I had the courage to “Just Do It” it worked out very well for us. Had I “Just done it” on any of those other (less important things) it probably wouldn’t have been effective at all. So, that’s what I’ll leave you with today.1) Figure out what the ENGINE of your car is.What is the #1, not #2, #3, or #4 most important thing, in ANY situation in your life right now? Figure out what is REALLY the most important. That’s your ENGINE.2) GO PUT GAS IN THAT ENGINE, LITERALLY RIGHT NOW.Don’t wait. Don’t plan. Don’t deliberate. Just GO.JUST DO IT.You’re welcome. I’m serious, this is probably my #1 method for breakthroughs in any area of my business and life.If you enjoyed this please share it with just ONE person. It would mean the world to me.Kalep.s. literally 5 spots left out of 15 total for that mastermind I’ve been talking about all week. I assume we will be sold out by the weekend so apply today if interested -> https://onlineamzcoaches.com/the-takeover Get on the email list at thekaleletter.substack.com

Guys, Gals. I apologize. I totally forgot to write this letter today.I was on calls all day for our new MASTERMIND (we literally have 5 spots left btw if you’re interested) -> https://onlineamzcoaches.com/the-takeoverI forgot how much I loved working with people one on one.Quick story, one of my favorite people ever, Gary Hutton, joined the mastermind today…About 3 years ago, his situation was MUCH different. He literally emailed me, you can see the date there, saying “Believe me, I wish I was kidding.”He was literally sleeping in some strange room on an air mattress…Using a laptop from 2006…And hanging out with his Dog…That’s literally all he had….Fast forward a few months later, after working one on one with Gary…And he was doing $30k a month…And then $40k…And then, he posted this…He literally flew his girl to the beach and proposed out there….I don’t know, but this choked me up, and still gets me all teary eyed TO THIS DAY….And then, all the sudden, Gary is in the mastermind…IT’S LITERALLY COME FULL CIRCLE.From both of us working out of tiny rooms, trying to make it.To Gary flying out to hang out at MY HOUSE with 15 other 6, 7, 8, and 9 figure entrepreneurs….I mean, it’s absolutely bananas. That’s the American dream, the entrepreneurial dream, right there.If you would like to hang out with us too, I’d encourage you to apply here NOW -> https://onlineamzcoaches.com/the-takeoverI literally never planned on using this letter to sell ANYTHING, however, this one deserves special circumstances….There’s literally only 15 spots.10 are already sold.And then that’s it. You get 4 weeks one on one access to me, and doing those zoom calls today has REMINDED ME of how FUN it is to work ONE ON ONE with people like Gary, from all walks of life, and simply try to help them make more money and be more successful.I don’t know where you are at in your journey but I bet I can help you.And there’s only one way to find out…Let me ask you this, can you afford NOT to at least apply?Remember, one conversation can literally change EVERYTHING, and not all conversations are created equal.See you guys tomorrow, I promise not to forget again.Kale Get on the email list at thekaleletter.substack.com

No greeting today. Rant starting, immediately. I literally never play by the rules.I have a freaking aversion to it.It almost makes my stomach hurt when people, companies, or literally anyone tries to throw them on me…Ever get the “That’s just how we do things?”Yeah, me too, except, that’s NOT how it rolls with me, haha!Here’s a few quick examples so you can understand where I’m coming from. I’m not talking about LAWS or anything like that.I’m talking about “Conventional Wisdom” that is totally and utterly worthless and should be run from like you would run from an angry grizzly bear.Phone Calls - I literally don’t take them. Here’s a screenshot of my phone if you don’t believe me. (P.S. if this gives you anxiety, you may be suffering from “I care way too much about what other people think about me” disease.)Zoom calls? Only if something is literally burning down.Meetings in general? Nope, avoid like the plague.Stupid processes that cost me time at the expense of a couple dollars? Nope.I’m ranting today so I’m just going to keep going.Most unsuccessful people put a $0 an hour time value on their time.This ties in with playing by the rules because most rules are a complete and utter waste of time, and only make sense because most people are too dumb to realize their time is the most precious thing.For instanceWhy does it take 2 hours and a trip to the bank to send a wire transfer? Because the rules are outdated and stupid and will soon be extinct.Why do I NEED to take your phone call, some strange outdated sense of obligation? No, you can just quickly text me the details. Thank you.Why do I NEED to listen to your negativity about my business or current strategy? Because you have some fancy title? Nope. I’ll find someone else thanks.People in general care WAY TOO MUCH about what people think about them.They will do dumb things like..Go to parties and meetups with people they dislike simply because they were invited and feel bad saying no.Allow a friend to talk about themselves for 5 hours straight and then go home feeling better while you are completely drained and not say a word about it.Stay living in the same dumb area where it’s cloudy and cold and you literally suffer from seasonal depression simply because your mom (who you don’t really like) lives there….AM I GETTING TOO REAL FOR YOU TODAY? I just don’t understand why people STRESS OUT and cause themselves ANXIETY over things that literally don’t matter.I literally write this in every letter but here it is again. 99% of your decisions and actions and thoughts, ALL OF IT, doesn’t matter ONE BIT towards getting you where you want to go.Literally it’s worthless.Might as well be a pile of poo.So when you find yourself DOING an activity that isn’t actually moving the needle on what is important to you… why do you keep doing it??That’s the real thing I can’t figure out today, I’ll gladly take answers in the comments if you have them…..Why do humans…Work a crappy job for 23k a year after taxes for any reason, ever? The internet exists.Persist in crappy relationships that their own best friends can see are terrible, when there are better options physically in sight?Continue to work on that idea or business that is totally doomed when they could easily pivot and start other things?I’m sure, actually I know (Psychology degree here) that there is a ton of nuance to all of this and the reasons why people do dumb things.But when I was sitting down to write this today it kind of just hit me…It all comes back to your ability to not give a crap. It all comes back to your ability to say NO, and do the OPPOSITE of what the “rule” or “convention” is.This is not something that is learned overnight. You need to practice.So, your homework for today?JUST SAY NO.Don’t apologize. Don’t clarify.Just start saying NO to EVERYTHING that isn’t getting you where you want to go in life.No is my favorite word in the English language, it truly is. Unlock the power of NO, TODAY, and report back to me tomorrow with your results.Or, don’t. You have the option to say “No”, remember :)Kale Get on the email list at thekaleletter.substack.com

Hey everyone! I would normally NEVER do this, but this is URGENT. As many of you know, my business partner and I have done over $40,000,000 in online sales the past 3 years.We’ve sold a lot of stuff, haha.But, the ONE THING we’ve NEVER sold?Our TIME.That’s because time is our most precious resource, and we can never get it back.However, as many of you know from reading yesterday’s letter, I recently traveled to Las Vegas for a Mastermind, which TOTALLY re-framed how I view those events. We’ve decided that it’s time we shared our most precious resource, our time, and really helped a SELECT FEW scale their businesses and lives to an 8-figure level….That’s why we’ve developed THE TAKEOVER -> https://onlineamzcoaches.com/the-takeoverWe "takeover" your business and life for 4 weeks, and mold you into the multi-millionaire version of yourself in the process.- Then, we fly you out to Pittsburgh and cement the habits forever.- Welcome to the new you.....Watch the video at the link above in order to get a better idea of what’s involved.No matter what your situation, whether you are already doing 6 or 7 figures, or just getting started, we are going to do everything CUSTOM. We are going to take 4 weeks of our lives, open up our calendars, and essentially takeover as your CEO for a little while. Train you to think differently. Train you to act differently. Train you to scale better and be more efficient with YOUR time.There is no one size fits all, which is why we are only taking 15 people. (also, we already sold 5 of these yesterday without advertising anything, so there’s only 10 left)This is going to be a mastermind of epic proportions. Not only are we going to 1 on 1 coach you for 4 weeks, we’re going to meet up, here in Pittsburgh, and cement all these new beliefs and habits. I’ve already got confirmed attendance from…a $3,000,000/year Amazon FBA Sellera $1,000,000/year Amazon FBA Seller & Massive Shopify/Jane Seller$100,000/mth E-commerce businesses (credit & insurance lead gen)Possibly other special guests that will remain a surprise.Obviously me and Taylor and our families.Anyway, it’s going to be ridiculously fun, and it’s probably going to sell out today or tomorrow honestly, so I thought it was worth a letter to warn you to apply while you can.Here’s the link one more time -> https://onlineamzcoaches.com/the-takeoverI’ll leave you with this…If you’ve been reading this letter you know one thing, for sure.NOT ALL DECISIONS ARE CREATED EQUAL.1% of your decisions result in 99% of your results. This is one of those 1% decisions. How do I know?Because I LITERALLY just did it. I paid MORE than you will, and got LESS one on one help than you will, and it was STILL worth it.We are not in this for some weak result that doesn’t change people’s lives. This is serious business, so please don’t apply unless you want to really have a blast with us and get some stuff done!Kalep.s. if you know a business owner or dreamer who would be interested feel free to forward this email before the spots are gone. Get on the email list at thekaleletter.substack.com

Hey you beautiful human you…Ever wondered what it feels like to be a millionaire?Not trying to write this from a bragadocious place… seriously… it’s just been on my mind lately…Particularly, this week, when I traveled to Vegas for a business conference. Normally, when I’m at home, I’m not surrounded by other millionaires on a daily basis. And that’s okay, I love my people here, they are family.But the second I stepped into that room in Vegas, I was suddenly NOT EVEN CLOSE to the most successful one in the room…Every time I sat down at a table for dinner there would be 7,8,12 entrepreneurs worth 10, 50, 100 Million dollars each….It really put it into perspective for me, that it DOES feel DIFFERENT. I think maybe growing a business in the same environment for years on end makes you numb to the changes….You get the carYou get the houseYou go on the trips…It all starts to feel so “normal”….And then, all the sudden you’re pulled out of your normal environment, and you realize that things really ARE different….Waiters and Hotel Staff automatically treat your group differently….People literally stop and look over at the group, not because of how we look, but some unseen confidence or something… strange…People LISTEN TO YOU.That was the big one for me.I think if there’s anything to look forward to, for those of you who aspire to be multi-millionaire Entrepreneurs, it’s that.Even after building massive companies, I’ve always kind of felt “less than”.I thought that if I got in a room with other wicked smart entrepreneurs they wouldn’t respect me, or look down on me.The exact opposite is actually true. Ever heard the term “game respects game?”We used to say it in basketball all the time.It means, if you can hoop (play basketball well) you get respect, period. IT’S THE EXACT SAME IN BUSINESS.Once you get REALLY GOOD at something, those who know HOW FREAKING HARD IT IS to do will LISTEN TO YOU.You’ll have conversations that light you up, that make you actually grow instead of being lulled to sleep.You’ll LEARN from these conversations, instead of being the only one providing value to the group.You’ll find yourself listening, and wishing you were taking notes.THIS is the REAL value of becoming a millionaire.Yes, the money is nice.Yes, it can buy amazing opportunities for me, my beautiful wife, and my family.But the real value is that you can make an IMPACT, at SCALE.You’ve learned skills that can help dozens, if not hundreds, if not millions of people.You’ve EARNED respect from people that you thought would always look down on you.And now you can USE those connections to build even BIGGER companies and help even MORE people at SCALE.And it feels good!Please, don’t let anyone put you down just because you want to make a lot of money.Trust me, it sucks sometimes to be called “lucky” when things start falling your way. Not everyone is going to be down with you up-leveling them, and that’s okay. I actually met Pretty Ricky this weekend…You know.. the R&B group?I’m sitting there with Spectacular Smith (the rapper in the group).He’s an incredible dude.He said something extremely powerful that stuck with me….“If you have friends who aren’t PUSHING you to move on once they see you leveling up, they aren’t your friends. They should WANT you to be in a bigger pond.If you are the biggest fish in the pond, it’s time for a new pond. You want to be the smallest fish.”So, to summarize, what does it FEEL like?It feels like YOU, with more opportunity. If you were a jagoff before, you’ll just be a rich jagoff now.If you were kind and generous before, you will be moreso now.It feels freaking GOOD. People who tell you it doesn’t probably don’t actually have the money.Mostly, it feels kind of bada**. There’s something special about ignoring literally EVERYONE (which you need to do in order to make a million) and then being RIGHT.For those of you who haven’t experienced this feeling yet, but want to, drop a comment below. Rolling out a 19 person, 4 week, virtual + in-person mastermind with me and my business partner, today.We’re literally only taking 19 people, because I don’t think I can fit more than 19 people and their families in my house (where we’re having the in person event in 4 weeks).So if you’re interested let me know in the comments and I’ll get you a link to apply. Going to do everything I can over the next 4 weeks to inspire these 19 people to join the ranks in the 7-figure club, and most importantly, use that newfound wealth for GOOD.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!At a business conference in Vegas currently, so I’ll keep it short today. Coinbase announced it’s earnings yesterday, and will go public in a week or so…Pretty ridiculous numbers if you ask me….For context…..Coinbase has 4x the users of ROBINHOOD…..+ They did more revenue in Q1 of 2021 than ALL of 2020….That’s pretty insane, coupled with the fact that they made a cool $1.1 BILLY in EBITA…. (earnings before taxes and stuff)So what does this mean for Bitcoin?Temporarily, I’ve kind of always expected this to take a little bit of money AWAY from Bitcoin….Wall street is still caught up in this strange thing called diversifying… :)And Coinbase is the BIGGEST company in the crypto space.So obviously, a lot of money is going to flow that way for the initial offering, which is money that could otherwise have gone into Bitcoin.However, I only expect this to hamper Bitcoin’s progress quite temporarily….Maybe only for a week or so….Once the CB IPO completely blows up, all it does is BRING MORE ATTENTION to Bitcoin, because once you start researching the importance of Coinbase it all comes back to the one coin that rules them all…Speaking of the one coin that rules them all, apparently Walmart is buying it as well…I’ve seen multiple respected people vouch for this guy, so I have to assume it’s legit…If Walmart (in my mind one of the most traditional, brick and mortar type businesses) is stacking Bitcoin… it begs the question.. who the hell else is???My prediction is there will be anywhere from 10-50 announcements in the next 2-3 months from big companies that have been adding this to their balance sheet. Finally, there has been some SERIOUS stacking going on by people that don’t want to sell….Willy likes to call them the “Rick Astley” buyers, because they never sell.As you can see, when the RED bars (strong hands who don’t sell) BUY, the price goes up. I expect a huge run up to 70k+ within 2-6 weeks.I would say 2-3 weeks but this Coinbase IPO might keep us sideways for a while…Who knows!Regardless, going to be a fun year. KaleP.S. Many future stories will remain exclusive to paid subscribers. By subscribing to The Kale Letter for just $5 a month or $50 a year, you will have immediate access to my best work. You can subscribe by clicking the button below: Get on the email list at thekaleletter.substack.com

Hey everyone!It’s Good Friday! Starting today, every Friday I want to do something DIFFERENT with this letter. Just something totally random, not a traditional letter, traditional is boring.I think “New Format Friday” will help people learn, and teach in a way that sticks with people.The idea I had for today is this….—> Here’s everything I know about business and making money, typed out “flow of consciousness” style.*for those wondering why you should care, my businesses have generated nearly $50,000,000 in revenue in the past 36 months*Most of your “daily grind” doesn’t matterYou can make one investment that will outperform your entire company if you research it hard enoughAutopilot is real, and attainable (paradoxically, through many 15 hour days)There’s a reason there are “venture capitalists” (starting a business is hard)Within the first 18 months of your business the company will either fail or outrun 99.99999% of your competition.A good product IS NOT everything. It helps.Advertising and SALES are the engine of your business. If it doesn’t seem like a business is advertising much, it’s because they are really good at it.A great salesman won’t even be labeled “salesman” (cough cough Elon Musk)Income is 100% NOT RELATED to time OR effort (after the first 18 months)One great hire can replace 40 average workersYou should never, ever, hire friends Getting a great business partner is a 1/1,000 chance. 99.9% of people should NOT get a business partner. 50% of a million dollar company is better than 100% of a thousand dollar company.Zero interest credit cards are the quickest way for most people to get “start-up capital”. (plus it motivates you to scale before the 12 months are up)“I have an idea” is literally worthless and if you say it to an entrepreneur they will instantly tune out.“I just want to pick your brain” is equally bad.No one has it all figured out. Billionaires are still just pretending to know what the heck is going on.The bigger your company, the more people are slacking off.“Show me the incentives, and I’ll show you the results”Keeping cash on your balance sheet is a liability not an asset. Everything is saturated. Everything has fierce competition.New, innovative ideas are more unique than unicorns. Most success is playing off an existing idea and executing better. Execution is all that matters. Talk is cheap.It doesn’t matter what kind of camera you have. Gear is a distraction.You’re better off playing to your strengths and finding a way to be profitable doing things that don’t make you hate your life (after the first 18 months, everything will suck during the first 18 months)Your friends probably give crappy advice.So do your parents. If you hang around with people who make less money than you too much, you won’t make as much money (this one sucks but it’s true)One conversation with the right person can literally be worth $1,000,000.Most conversations, 99.999% of them, are a waste of your time business wise.Stop doing group meetings. Just stop. Real intelligence is demonstrated by your ability to clearly articulate your thoughts through text. You should be able to hire and vet people solely through email. Hire fast and fire faster. Give people a one month trial, and then boot them if they don’t blow your mind.The first $1,000 is indeed the hardest. You can take billions of dollars off this planet and no one will even notice.Money is a mindset. “Opposite day” is a Seinfeld Episode, but probably how you should live your whole life. If you care what people think about you you should do everything in your power to expunge that feeling. It’s one of the costliest emotions and hurts your ability to generate wealth.Business is a marathon with no ending. Eventually every racer gets tired. If you just keep running you will win, period.Pick a race you can run for the long term.But that’s really hard, so better yet, just start running a race.If it doesn’t work out, you can change directions and start running another one.“Pivot” should be one of your favorite words.“Asymmetric” IS my favorite word. Asymmetric as in, DISPROPORTIONAL, not UNIFORM, not EQUAL.Your decisions are not PROPORTIONAL in WEIGHT or MEANING. Some are VASTLY more important than others.Your RESULTS are not the result of a proportional amount of effort. They are the result of an ASYMMETRIC FEW CONCENTRATED PIECES OF EFFORT.1% of EVERYTHING controls 99% of EVERYTHING ELSE.Once you truly understand this, your ability to generate wealth may become that of the “1%” which seems absolutely beautiful when you think about it.Hope you enjoyed this, subscribe so you don’t miss next week’s “New Format Friday”.Also going to be writing some incredible stuff on Monday and Tuesday of next week, so you won’t want to miss that.See you soon.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Different type of letter today, I don’t normally do this, but I want to bring something to your attention.*I’m not getting paid for this in any way btw*I recently got introduced to the founder of this new social media app, Faves. His name is Tyler Maloney and he’s raised money from Mark Cuban and Pear VC (who gave DoorDash their first check), among others.Now I know, I know, there’s always another “App…”I’m usually the slowest to pick these up as well… (I still don’t know why people like Tic Tok lol)But Faves caught my eye for a couple key reasons. Tyler is a beast. It’s all about the founders with these things and he’s kind of got that Zuckerberg look if you know what I mean.The content is CURATED and covers ALL platforms.I’m going to type this bigger so you can read it.The content is CURATED and covers ALL platforms.Why do you guys read this letter?Because it is CURATED by someone you trust (hopefully) me.Now, imagine that you could see ALL content that I think is interesting, from ALL platforms…. in one place…Instagram…Twitter…Tic Toc (If I can figure it out)Facebook… Etc.THAT’S EXACTLY WHAT FAVES IS.It allows you to follow PEOPLE YOU TRUST (not just me, much smarter people even) and see ALL of the content that they think is interesting, in ONE PLACE.It’s honestly pretty sick.The second you see a tweet that makes you go “wow” and then scroll down and see a FULL SCREEN TIC TOK that ALSO makes you go “wow” without leaving the app…. you will understand the power of it….Anyway, long story short, I think this is going to be HUGE and actually has a chance to go after the big dogs in the social media space. Tyler has actually been kind enough to grant me a limited number of invites to Faves, so that a few of my readers can get early access to the platform (and secure all the best user names… I literally got KALE as my user tag haha!)Just click the image below to sign up and get early access!Here’s the direct link if that doesn’t work -> https://faves.media/earlyaccessAnyway, that’s all I’ve got for today, make sure you go sign up. Again, I’m not making any money from this, I just think it’s cool, and I think you will like it.Plus, with all the craziness in “Big Tech” happening right now, I think it would be nice of us to support Tyler as a founder and see if we can make this Faves thing awesome, together. If you get in, and have feedback about the app, make sure you let me know and I’ll pass the word onto Tyler. The cool thing about a startup like this is that you can actually make changes…..Here’s to being one of the first users on the NEXT Facebook/Twitter.Have a great day, here’s the link one more time -> faves.media/earlyaccessKale Get on the email list at thekaleletter.substack.com

Hey everyone!I know I’ve been promising you part 2 of my “Elephant Series” (which I just named right now).It has REALLY been helping me lately in the REAL WORLD of BEING HAPPIER and I think it can help you too. Quick recap.Your life is like an elephant, with a rider on top, walking along a path. (this is taken directly from this book, great read, highly recommended -> https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752) As you can see from the graphic (make sure you enable images in your email) there are 3 elements to your choices/behaviors.1) The rider - this is your traditional THINKING BRAIN, I.E. your self control. “I don’t want to eat that cookie because it will make me fat” LOGICAL.2) The elephant - YOUR EMOTIONAL BRAIN - “I WANT THAT COOKIE BECAUSE IT’S DELICIOUS AND REMINDS ME OF GRANDMA” 3) The path - things that you encounter day to day which make the tug of war between the elephant and the rider harder or easier.The graphic already gives you directions on how to make some changes to this dynamic. If you haven’t read my letter about the emotional side of it, the ELEPHANT, here’s a LINK to it -> https://thekaleletter.substack.com/p/how-to-change-thingsIMPORTANT NOTES REAL QUICK: Obviously the elephant gets its way most of the time. It’s too strong for the rider. You NEED to motivate your emotional brain.The rider responds to CLEAR direction ONLY. (I’ll write about this later make sure you’re subscribed)The pathway has a HUGE effect on what happens (what I want to talk about today)SHAPING THE PATH, a HUGE PART of developing good habits. I think many entrepreneurs and investors discount this. I definitely did at first. I thought, “I’m a beast, I’m motivated, I can work in a dumpster and still be a beast…”So I let my life get disorganized…Boxes everywhere…No real plan…Just supreme effort to overcome all obstacles.I wish I would have known what I know now……The PATHWAY IS SO IMPORTANT!So, what are some quick, actionable ways you can shape your path to make yourself more successful?I don’t really know how to structure this so I’m just going to list a bunch of examples, use your OWN LIFE to figure out how you can create a path that’s easier to walk on.Remember, the elephant guides the way, if he were to see an amazing clear lake of water, he’s going to go drink it, no matter what the rider does…..We need to use this knowledge to our advantage… ^^^^^^Working out - I happen to be an expert at this because I played D1 basketball and worked out 7 days a week for 15 years straight. One thing I learned that TOTALLY applies here is that your path needs to be clear and your timing consistent. Go to the gym at the same time every day. Have EVERYTHING that is annoying about the gym done BEFOREHAND. (Clothes picked out, gym bag packed, shoes laced, protein shake made, etc). You will be shocked at how much easier this makes it. Working on your business - You need an “office”. I know, we’re all working from home now. But you need a PLACE that you GO and WORK. My routine is so set it’s ridiculous. Wake up, workout, coffee, office. Every single day. It should become such a habit that even on the days you don’t work you still stop into your office, crack the computer, and check something for 10 minutes. This habit will pay you back, trust me.NOT eating that. Easy one. Don’t freaking buy it. If it’s in the fridge, your elephant will eat it. Period. So don’t buy it.NOT doing that. Whatever the bad habit is, you need to break the habit BEFORE it. Think of the elephant. Maybe his bad habit is scratching his ear whenever he sees a mouse. Well, the rider’s job is to remove all the mice in the area. If you always mess up after you see or do x….. just remove X! The habit itself is much easier to break when you remove the STIMULUS for that habit.More serious changes. It’s your friends, silly. Ever heard the saying, “Show me your friends, I’ll show you your future?” If you look in the mirror one day and wonder who you’ve become, it’s probably because you’ve been hanging out with the wrong people. These people RUB OFF ON YOU. It’s like if the most awesome elephant and rider combo who won every elephant race in history started hanging out with lazy elephants who just wanted to lay around all day….. Get rid of those friends who hold you back.I don’t want to belabour this, because it’s a very personal thing that you need the time to think about and plan out for yourself.Some resources to help you.1) SWITCH (the book about the rider, elephant, and path) -> https://www.amazon.com/Switch-Change-Things-When-Hard/dp/03855287522) Atomic Habits - James Clear -> The best book on creating good habits probably on the planet -> https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299I don’t make any money from you clicking those links. The only way this letter continues is if you loyal few subscribe.If this has helped you at all over the last 12 months, make sure you do. I’ll talk about motivating the RIDER in a letter later this week or next that you won’t want to miss.See you subscribers tomorrow.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Let’s start today off with a quote….Literally every morning I wake up and I think about this quote in relation to Bitcoin.It’s like the floodgates have opened up.Yesterday in my letter I talked about VISA adopting Bitcoin (through Stablecoin settlement, bridging the gap between banks and Crypto).1 DAY LATER, PAYPAL announces that you will now be able to spend Bitcoin at ALL of its 29 MILLION merchants….This is huge news and the headlines are everywhere….PayPal will let US users pay with Bitcoin, Ethereum and Litecoin starting today - The VergePayPal to let users pay for purchases at checkout using Bitcoin, other cryptocurrency - USA TodayOh, and if that wasn’t enough, the beautiful burrito maker has just ONE WORD in their twitter bio now….I mean come on!This is all happening DAILY!I feel like gladiator….“ARE YOU NOT ENTERTAINED????”Obviously, the market has responded to this, with Bitcoin breaking above $59,000 again today.But let’s just talk about the obvious stuff, for those “in the back”.Here’s all the “good news” that has avalanched onto Bitcoin lately, just off the top of my head (READ: there’s a lot more than this).1) Stimulus and then some more stimulus.The U.S. passed $1.9 Trillion a couple weeks back.On Wednesday, Biden is expected to reveal a $3 trillion dollar infrastructure plan.Oh, and they already have another $1.9 Trillion in the works for Covid relief for April.HOLY CRAP. They really just want to make Bitcoiners rich don’t they? 2) ETF’sSee my detailed letter about this here -> https://thekaleletter.substack.com/p/the-1-bitcoin-rocket-fuelThese are all the companies that have filed for Bitcoin ETF’s. If even ONE of these is approved (there will be multiple) expect the Bitcoin price to skyrocket. FidelityGoldman Sachs (not a direct ETF, slightly confusing structure)SkyBridgeMorgan StanleyNYDIGVanEckValkyrieWisdomTreeBitwise3) Visa + PaypalAlready discussed above, but seriously, just read those names.If they are making it easier to use Crypto, don’t you think it’s here to stay? Wow.4) A model that is so accurate it’s scary.Just google “Plan B Stock to Flow”.As we inch closer to 100k Bitcoin, this model is set to BLOW THE DOORS off traditional finance. By accurately predicting the price of Bitcoin into the future to this level of precision, not only does Plan B deserve a Nobel Prize, but he has singlehandedly re-defined accuracy when it comes to financial models and predictions. Once the World sees this model and realizes its implications at scale? Watch out.5) A beach ball held underwater.I got a TON of good feedback on my beach ball analogy from twitter yesterday. I talk about it here -> https://thekaleletter.substack.com/p/yield-curve-control-incomingBasically, the Governments of the world are holding a giant beach ball underwater (corporate bonds).Once this beach ball explodes out of the water, this stimulus spending spree they are on currently will seem like child’s play. You owe it to yourself, if you are curious about this space, to click that link and read my article about Yield Curve Control and it’s implications for Bitcoin.——-Anyway, I’ve got to jump on a call, just wanted to write a short note to you guys. None of this is financial advice and never will be, so do your own research.I texted my dad today and basically told him that 100k is inevitable (probably by May) and that 300k this year isn’t out of reach.I know it’s insane. But the World is MORE insane right now.Ask yourself this…Haven’t crazier things already happened?I think so.Kalep.s. Make sure you’re subscribed, more Bitcoin stuff later this week but only for subscribers. Get on the email list at thekaleletter.substack.com

Hey everyone!Breaking news today, Visa becomes the first major payments network to settle transactions in a USD coin (USDC).Here’s the article -> https://www.businesswire.comWhy is this so important?1) VISA IS USING CRYPTO TO SETTLE TRANSACTIONS.Ya’ll understand how big Visa is right?When’s the last time you actually used cash?I honestly can’t remember. Everything goes on my Visa. The same is true for a large percentage of the World.Now, instead of using DOLLARS to settle a transaction, they are using a STABLECOIN.Now, before I lose half of you, let me just explain this like I would explain it to my grandparents.Bitcoin (and other Cryptocurrencies like ETH) are a new system.They don’t use the traditional banks.It’s like the traditional banks are a RAILROAD.And Bitcoin and ETH are operating completely off the rails, using flying cars or something. Traditionally, it’s been quite cumbersome to get from the RAIL SYSTEM, over to the flying car system. Money just doesn’t transfer easily between the old economy and the new economy. Companies like Coinbase, Kraken, and the other exchanges have made HUGE progress here, obviously, but it still isn’t instantaneous and fluid.In the Old World of Banking, companies have also tried to improve.A good example would be CASH APP, or VENMO. I’m pretty sure even my grandparents have those, haha!Cash app and Venmo achieved huge success by MERGING the OLD WORLD of banking, with the NEW WORLD of instant, digital payments. Now, you can send money to anyone INSTANTLY, across the world, for a fee. It’s like the railroad turned into one of those crazy fast Japanese high speed trains :)Now, Visa has taken it one step further. They are saying, "We don’t even need to convert back and forth between the flying car economy and the train economy. We will just settle up in the flying car economy!”Okay I’m sorry, the analogy might be breaking down :)Basically, by allowing settlement in a CRYPTO NATIVE ASSET, that REPRESENTS the value of a dollar, (USDC) money will be able to move INSTANTLY between the OLD WORLD (Banking) and the NEW WORLD (CRYPTOCURRENCIES). Throughout history, when money has moved faster, things have gotten DONE.2) One wallet to rule them all.There are other better summaries about what this Visa news means. So I just want to skip ahead to where I think this is going, and fast. We’ve all seen that cash is basically useless. No one accepts it anymore.I can’t even remember the last time I saw a penny.And then, you have every government in the World talking about their own “digital currency.”Now, many people have gotten scared about this, thinking it will threaten Bitcoin.Which is hilarious, particularly considering the news today. Do you really think that Governments are going to ban Bitcoin or ETH, when VISA is using them to settle transactions? Uhhhh…. no…..What I see is one wallet to rule them all. We’ve all grown up with a wallet right?It stored your cash (or lint and buttons) and some credit cards. Recently, mine has even ditched the physical wallet and I just have this thing attached to the back of my phone that holds my cards….The next step is the removal of these cards entirely… which has already been happening…Apple pay…Samsung Pay…Venmo…Cash App…Now, with this Visa news, it’s obvious that cryptocurrencies like Bitcoin and ETH are here to stay. So, naturally, this technology will need a place to HOLD IT.We like our traditions, we just want to bring our traditions ONLINE. So, we will ALL have digital wallets. It will be so normal in 5-10 years, just watch.In this digital wallet it will be completely normal to hold….1) Bitcoin - (Your savings account)This money seems to keep going UP in value, might as well store your wealth here.2) Digital Dollars (or Yen or Euro’s or whatever you use daily)These will be used to spend money on coffee, or whatever you want to buy.I’m still not sold on any other cryptocurrencies, so I’ll just leave it at those two.The crazy thing is, once everything is on a digital wallet, it DEMONSTRATES the use-fullness and power of Bitcoin even more….Right now, many people don’t understand Bitcoin simply because it’s “too digital.”“Well, where’s my money?” is a question I still get a lot when trying to explain it. Once ALL your money is digital, it will be OBVIOUS that the only difference between the two is the MONETARY POLICY behind them. It becomes OBVIOUS that you would want to SAVE in the DECENTRALIZED money that can’t be printed.It becomes even more obvious that the other money that is being printed like crazy is not equal, not even close, and should only be used for spending. —————I feel like I rambled a little bit today, but hopefully this helped. This is huge news, it really is.Visa might as well have announced that they were buying or using Bitcoin directly, because that’s how big it is for the Bitcoin ecosystem. In 5 years, we will all look back and think that it was funny that people didn’t understand Bitcoin.When Visa and other giants get in, they FORCE society to understand that the World of Crypto and digital finance isn’t going away, and they need to get educated. If you would like to stay educated, you should subscribe. See you subscribers tomorrow.Kale Get on the email list at thekaleletter.substack.com

Hey Everyone!THANK YOU to everyone who read and listened to yesterday’s letter, another record…. 1600+ podcast downloads…I’m honestly honored….If you aren’t subscribed yet, I’ll probably keep writing more about Bitcoin and technology, because it seems like that’s what you want to hear!Subscribe to get this letter in your inbox 5x per week.So what do I think is the #1 Bitcoin Rocket Fuel?Honestly, it’s easy, and you don’t need to be a rocket scientist. ETF’s.For those that don’t know, and ETF is basically a stock.Just like Apple, Google, Tesla, etc, sort of.However, instead of tracking the value of a company, an ETF is designed to track the value of some sort of asset or basket of assets/companies. In this case, it will be tracking Bitcoin.Real quick, let me explain why people are excited about these incoming ETF’s, and I’ll also explain why they are still UNDERESTIMATING their impact at the same time.1) There are a TON of applications filed and it seems like many will be approved.Consensus Understanding -> Here are all the applications for Bitcoin ETF’s in the United States…Fidelity Goldman Sachs (not a direct ETF, slightly confusing structure)SkyBridge Morgan StanleyNYDIG VanEck Valkyrie WisdomTree BitwiseAs you can see, there are a TON of huge names in the running for these ETF’s.PEOPLE ARE UNDERESTIMATING -> Many will likely get approved at the same time.It seems unlikely that the SEC will approve only one of these, and thus grant a monopoly to any one ETF. There will be many approved, which only improves the flow of money into the space…… Speaking of flow of money…..2) A RIDICULOUS amount of money wants access to Bitcoin, but can’t get it.First off, for those that don’t know.An ETF is by far the easiest way to get money into Bitcoin, for MANY of the people that want it. Bitcoin is still a new, alternative asset. Thus, many of the more traditional companies (think your parent’s insurance company) still aren’t able to buy Bitcoin, even if they wanted to, due to their charters. However, an ETF THROWS OPEN THE FLOODGATES, and allows them to buy something that is traded on the public market, just as easily as if they were buying Apple stock….The effect of this is going to be massive.PEOPLE ARE UNDERESTIMATING -> A) What happened with Gold will likely happen with Bitcoin.On November 18, 2004, State Street Corporation launched SPDR Gold Shares (NYSE: GLD), which surpassed $1 billion in assets within its first three trading days. As of 2019, it was the largest gold-backed ETF in the world and it had more than $40 billion in assets and $1.7 billion in daily trading volume.[7]The Gold price on November 18, 2004? -> $444 an ounce. Today? -> $1,736 an ounceThis is due in large part to capital flows that came in through these Gold ETFs.ONE SEC, I WILL COME BACK TO GOLD FOR MY MOST BULLISH NEWS AT THE END. B) It’s not like we don’t already know that there is demand…. (Canadian Bitcoin ETF’s)We already know that these USA ETF’s are going to pop off. Why?Because Canada already launched a couple a few months ago, and they went CRAZY.This tweet puts it perfectly.C) Michael Saylor already proved there is ridiculous demand for these products….Remember way back when (like 6 months ago)..When big dog Michael Saylor offered 600 Million in CONVERTIBLE DEBT to people, in order to buy Bitcoin?Basically turning Microstrategy (his company) into a quasi ETF?Yeah, I do too. Remember what happened?It got OVERSUBSCRIBED, to 1 BILLION DOLLARS.And here’s the kicker. This was at a 0% (yes you read that right) interest rate.Big companies were SO EXCITED to pump money into Bitcoin, in any way possible, that they were willing to loan Saylor money at 0% to do so. And you still think a Bitcoin ETF won’t blow the doors off things?3) The BIGGEST UNDERESTIMATION. What happens when you attach an ETF to a PROVABLY SCARCE ASSET?I told you I’d come back to the gold ETF’s.It’s so fascinating, because while the ETF’s have been good for the gold price overall, they have also been great for MANIPULATION.JP Morgan Chase, among MANY others, have been famous for paying insane fines year after year for manipulating the Gold market.How are they doing this?Now, disclaimer, I’m not a Gold expert, but my understanding is that it’s much easier to manipulate because there are PAPER CLAIMS to the GOLD.Now stay with me here.Gold is heavy, hard to transport, and needs to be verified and stored in vaults. So, naturally, it’s easier to just make sheets of paper (or digital ETF tokens) that say “You own X amount of Gold”.But my question is, what happens when human nature kicks in?Do we really know how much Gold there is, anywhere? Much less in each individual vault?Do we really know that Gold is Gold, and not just copper covered in Gold foil?When you have such VAGUE understanding of what is actually backing something up, that’s when it’s able to be easily manipulated.ENTER, BITCOIN.This is the first time in all of history that ETF’s (basically a giant funnel for all the World’s money) are being created around something that is 100% SCARCE, and we can PROVE IT AT ALL TIMES.There won’t be a question of how much Bitcoin there is.There’s 21 Million. Period. That simple fact is why I think everyone is underestimating the impact of these ETF’s.It’s like filling up a pool for your backyard.You could use a hose (current situation).Or, you could use 10 FIREHOSES (when these ETF’s get approved).Which one do you think will fill faster?And the craziest thing is….No one is going to be expanding the pool underneath you at the same time….That’s what has happened in Gold, and why it isn’t a good representation of the magnitude of change that will happen here.There is ONE POOL, and a LOT of water trying to get into it. All I can say is HOLD ON FOR DEAR LIFE. It’s going to be a wild ride.See you subscribers next week, I’ll write more Bitcoin articles if you subscribe, otherwise I’m just going to write about something super boring..Kale Get on the email list at thekaleletter.substack.com

Hey everyone!I was going to write about CONTROLLING YOUR PATH (making your ENVIRONMENT more suitable to achieving your goals…)But, then Bitcoin crashed 10% down to $51,000 and I got 500 texts….SO…..If you wanna hear about actually achieving your goals by “cheating”, make sure you’re subscribed, I’ll send that out tomorrow barring any other crazy events.So why did Bitcoin “crash?”Honestly, who knows…“BUT KALE I WANT TO KNOW WHY THAT’S THE ONLY REASON I OPENED THIS EMAIL!”Honestly, I don’t care why, and you shouldn’t either.Bitcoin does this. It simply is part of the process. Let me just refer you to a little chart.This is from 2017, back when Bitcoin was exploding in price, just like it is now…It’s almost like it’s on a 4 year cycle or something… :)So yes, you can breathe a big sigh of relief. This is NORMAL. Notice… that if you had SOLD where ANY of those RED ARROWS are pointing in the above chart…YOU WOULD BE VERY VERY VERY SAD.Notice, part 2….That even if you hadn’t sold….And it “crashed for good”…At the top in 2017…ALL YOU WOULD HAVE HAD TO DO IS HOLD YOUR COINS, and now you’d be up a massive amount….Easier said than done, I know…Want more information that should ease your mind?1) This dip is being bought by freaking MONSTERS.See this chart from my favorite analyst, Willy Woo?The RED BARS represent when STRONG BUYERS come in, buy coins, and MOVE THEM OFF THE EXCHANGES. This is important. If the coins go off the exchanges, it’s kind of like moving your Gold Bars from the COUNTER OF THE PAWN STORE, into A DEEP VAULT 1,000 FEET BELOW SEA LEVEL. Basically, those coins are being bought by BIG DOGS who don’t care about short term price movements, who aren’t going to sell anytime soon. Imagine there are 2 people.One is a normal person, like you and me.They see Bitcoin crashing, and think of all the things they could have bought with that extra $7,000 when Bitcoin was $58,000 a few hours ago…They start to panic…Their wife starts yelling that she’s never going to get that Louis bag…And they sell.Then there’s the other guy.The other guy isn’t even a person.It’s a hedge fund. Or a fortune 500 company. Someone who spends $25,000 on a “executive lunch” and doesn’t even blink an eyebrow.Someone who flies in a Gulfstream when he could have just jumped in his Rolls Royce and driven there….You get the idea?THAT DUDE IS WHO IS BUYING BITCOIN RIGHT NOW.It’s much harder to figure out why anyone would want to SELL to that dude… But that’s what’s happening. He’s casually wiping the caviar off his fingers and storing his Bitcoin in an underground vault, never to be seen again…Do you really want to sell your precious coins to that guy?One more reason, and this one is super obvious.Stocks and Bitcoin alike aren’t doing so hot right now…Why is that?Because things are UNCERTAIN.(markets HATE uncertainty)Why are they uncertain?Vaccines are performing better than expectedVaccines are getting distributed far and wideThe World is UNSURE how fast things will return to normal, and how people will spend their money.Here’s the thing though…IT DOESN’T MATTER.Here’s what hasn’t changed, and why I still think Bitcoin is headed to $100k-$250k this year…1) The governments of the World are in debt up to their eyeballs. The ONLY way to prevent a global economy collapse is to PRINT MONEY. This is rocket fuel for Bitcoin.2) Institutions and COUNTRIES are COMING.All you have to do is get on twitter. There are dozens if not hundreds of institutions and even COUNTRIES rumored to be in the process of buying Bitcoin.Remember, these companies take a long time to move, but when they do move, they buy BILLIONS. 3) There’s STILL only 21 Million Bitcoin.Regardless of what happens. You can’t print this stuff. In a World of insane printing, the scarcest asset will win. Period.4) Stock to Flow is right on track.Do you think that financial advisors, hedge funds, institutions, and billionaires don’t know how to use a calculator?This model has predicted the price of Bitcoin to 95%+ accuracy to date, and predicts a $100k-$288k price point this year. (oh, and $1,000,000 by 2025)Once we hit 100k, are all these people going to forget how to calculate expected returns?I don’t think so.To all the people texting me, CALM DOWN, ZOOM OUT. See you subscribers tomorrow.Kale Get on the email list at thekaleletter.substack.com

Hey everyone! Elon Musk just tweeted.Obviously, the internet exploded. I want to quickly break down the reasons why this is important. 1) HIS SECOND TWEET WAS MUCH MORE IMPORTANTFollowing up that first tweet, Elon clarified what Tesla was going to DO with the Bitcoin they collect, which is the ACTUAL biggest news. Bitcoin paid to Tesla will be retained as Bitcoin, not converted to fiat currency. WOW. In an industry as CAPITAL INTENSIVE as the car industry….Where EVERY DOLLAR typically needs to be put back into scaling production and building the cars themselves…Elon and Tesla have decided to NOT sell their Bitcoin.What does that tell us about their mindset? Read on.2) Tesla would rather have BITCOIN than US Dollars…..I know I just said this above. But read that again just so it sinks in. When one of the most innovative companies in the WORLD would rather have Bitcoin than dollars…. What does that mean about the future of Bitcoin?It’s one thing to BUY Bitcoin (as Tesla already has). It’s quite another to accept it as payment for its cars.3) Tesla believes that Bitcoin will appreciate in price MUCH MORE than if they used that money in DOLLARS to BUILD CARS. It’s honestly true. They’ve already made much more on their initial $1.5 Billion investment than they’ve ever made selling cars…4) Tesla believes that Bitcoin price will go up, SOON.Elon is not a patient guy. He is trying to scale Tesla to the MOON, and FAST. In order to accomplish that, he needs EVERY OUNCE of profit he can get. Saying that they are going to HODL Bitcoin instead of using that money to build cars in the short term means they think this Bull Run is far from over.5) Other companies are planning Bitcoin moves.Do you think Elon would do this, if he wasn’t trying to front-run his other CEO buddies, who are also planning Bitcoin strategies? Obviously not.6) People are actually going to do this, and it will be PUBLIC.Tesla is a publicly traded company. Tesla is also one of the most popular car companies in the World.People ARE going to buy Tesla’s in Bitcoin, a LOT of them.This will be reported quarterly, on Tesla’s balance sheet. Where will all the people that say “Bitcoin isn’t a medium of exchange” or “Bitcoin is too volatile to be used as currency” HIDE when there are BILLIONS of dollars in Bitcoin sales, sitting right there for the World to see.7) This isn’t a “flash in the pan”.Notice how Elon said in his tweet…“Tesla is using only internal & open source software & operates Bitcoin nodes directly.”If you aren’t a huge Bitcoin nerd like me…You won’t know what a node is. That’s okay.Only VERY SERIOUS Bitcoiners end up running one, because it is quite technical.The key point is this.I HAVE NEVER, EVER seen someone run a node who wasn’t serious about Bitcoin long term.EVER.People who run nodes are ready to go down with the ship, and Elon has officially attached his ship to Bitcoin.—————It really is incredible to watch.If you are stumbling across this newsletter for the first time, I’d ask you to consider subscribing, it’s FREE for 30 days. (and then $10 after) Later this week I’m going to be dropping more news on Bitcoin + a letter on how to best CHANGE THINGS in your life for the better, even when it’s hard.It’s a hack that has really changed my life, and I don’t want any of you to miss it. See you soon!Kale Get on the email list at thekaleletter.substack.com

Hey everyone! Yesterday, the Federal Reserve Chairman Jerome Powell had some comments on Bitcoin which I thought were really interesting. If you don’t know who Jerome “Money Printer” Powell is, he’s the guy that has sparked this World famous meme, because he is essentially in charge of the Government Money Printer in the U.S.Yesterday, Powell said the Fed prefers to call crypto coins “crypto assets,” because their volatility undermines their ability to store value, a basic function of a currency.I actually like that he called them ASSETS not CURRENCIES.Michael Saylor has been using this tactic for a while now….The word CURRENCY is simply way too super charged….Currencies only exist (and people like Powell only exist by extension) because the U.S. Government will bomb you into smitherenes if you don’t agree to their world-view.ASSETS on the other hand, are traded day to day, by nearly everyone. So this is actually GREAT news for Bitcoin. Whether or not Bitcoin actually becomes the World Reserve Currency or not, the fact that Powell is classifying it as an asset is incredible news. That means he doesn’t see it as a threat to his currency monopoly (which is hilarious because he’s doomed).Oh, to his point about VOLATILITY and that “Bitcoin isn’t a store of Value….” I would like to properly LAUGH MY A** OFF.That is the purchasing power of a U.S. dollar since Jerome’s FED was created…LOL. “Not a store of value…”So gaining 200% in Value YEAR AFTER YEAR FOR 10 STRAIGHT YEARS (BITCOIN) isn’t storing value?I guess he’s right, it isn’t storing value, it’s INCREASING value… Here’s the rest of his comments….“cryptoassets - they're highly volatile - see bitcoin - and therefore not really useful as a store of value, and they're not backed by anything. They're more of an asset for speculation. So they're also not particularly in use as a means of payment; it's more a speculative asset that's essentially a substitute for gold rather than for the dollar. And I think with cryptoassets, the public needs to understand the risks. The principle thing is, there's the volatility, there's also the outsized energy requirements for mining, and the fact that they're not backed by anything.”Let’s just break them all down real quick…1) We already talked about store of value - LOL IS HE SERIOUS.2) “Not backed by anything”HAHAHAHAHAH whoa hold the phone.You do realize the DOLLAR isn’t backed by anything, right?I will refer our good friend Jerome to WTFHAPPENEDIN1971.comIn 1971, we went OFF the Gold standard, meaning the dollar is QUITE LITERALLY backed by nothing. Saying that Bitcoin isn’t backed by anything is quite hilariously hypocritical.It might actually be the definition of hypocritical.3) “Not in use as a means of payment…”Hmmm…What about this then?50% of Visa seems KIND OF LIKE a medium of exchange….4) “Speculative Asset”Yes, we are “speculating” that you are full of crap, your government has gone insane, and you will continue printing dollars until they are worthless.Thus, things that are SCARCE (and Bitcoin is the SCARCEST) will go up in value.It’s not “speculation” and it’s not rocket science either.5) “essentially a substitute for gold rather than for the dollar.”Well that’s pretty incredible.You’re finally making sense Jerome!I’ve been saying this on this letter for a year now, thank you for finally catching on!Just so those in the back can understand the significance of this….GOLD MARKET CAP = 10 TRILLIONBITCOIN MARKET CAP = 1 TRILLION10x difference between them, right?THE PERSON THAT IS THE LEAST LIKELY TO WANT BITCOIN TO SUCCEED (JEROME POWELL) JUST SAID THAT BITCOIN IS A SUBSTITUTE FOR GOLD.That means Bitcoin is going 10x up from here.Are you prepared for that?6) “And I think with cryptoassets, the public needs to understand the risks.”Yes, they need to understand the risk that you are a psychopath and think that printing money can solve the World’s problems. Printing money steals HUMAN TIME.Don’t believe me? PROOF -> https://breedlove22.medium.com/masters-and-slaves-of-money-255ecc93404f7) “principle thing is, there's the volatility”yes, we know Jerome, we are likely to get extremely rich due to the violent VOLATILITY of Bitcoin to the UPSIDE. I think this is something we can put up with in exchange for 200% year over year gains… thanks for your concern though… :)8) “here's also the outsized energy requirements for mining”LOL this has been so thoroughly debunked I’m not going to waste my time on it. Bitcoin will be the #1 way to REDUCE waste and maximize stranded energy sources, by a wide margin. Also, it LITERALLY INCENTIVIZES CLEAN, RENEWABLE, CHEAP ENERGY. Which is everything the World needs. Shut up on this one Jerome you are out of your league. 9) “and the fact that they're not backed by anything.”Hahaha he really has never heard the phrase “Men in glass houses shouldn’t throw rocks” has he… THE US DOLLAR IS NOT BACKED BY ANYTHING.If you want to get technical, it’s backed by our MILITARY.If you want to get technical for Bitcoin, it’s backed by the strongest, most DECENTRALIZED computer network in the WORLD.So yes, they are both backed by “something” Jerome…But you are missing the point…SO BADLY MISSING THE POINT IT’S HILARIOUS.With MONEY, the MOST IMPORTANT THING IS IT’S VALUE, RIGHT?This (made up thing) can buy me something else.That’s why money is useful.No one actually wants green dollars, they want what it can BUY THEM.Same thing with Bitcoin.NOT BACKED BY ANYTHING is the most hilarious argument because, that’s the ACTUAL POINT OF BITCOIN!News flash, Jerome, we don’t WANT your backing!Your “backing” results in ENDLESS MONEY PRINTING. So much in fact, that we’ve turned you into the most famous meme of all time!!!Your “backing” DESTROYS the VALUE of the MONEY you say is so well “BACKED UP!”How dumb is that???What we want is something that is NOT BACKED by YOU, or ANYONE. That has a FIXED SUPPLY.That can NEVER BE CHANGED OR ALTERED.That actually serves the ONLY PURPOSE OF MONEY. —> TO BE WORTH SOMETHING.Your money printer fugazzi is not going to last forever Jerome.People don’t trust you. We don’t want your “BACKING” and the fact that “Bitcoin isn’t backed by anything” is EXACTLY why it’s valuable.The fact that you don’t understand this is exactly why it’s already too late and we’ve already won.—I’m not sure why I wrote that letter to Jerome but it felt damn good.If you enjoyed this rant I’m definitely going to write another Bitcoin letter this week and you will miss it if you aren’t subscribed. So subscribe here, it’s FREE for 30 days goofball.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Been reading an INCREDIBLE book lately. You should definitely check it out.It’s called -> “SWITCH - How to Change Things When Change Is Hard” by Chip Heath and Dan Heath.Basically there is one concept that they talk about over and over again. Imagine your brain is like an elephant, and there is a rider on top, riding the elephant. The Rider = Your Logical Brain, Your “Self-Control”.The Elephant = Your Emotional BrainThe Path = Where the elephant is walking.Now, just think about this scenario for a second. Obviously, the Elephant is a powerful force here.The rider can coax the elephant into doing what it wants, for a while, to a certain degree. “Hey buddy, go over here!” (dangles Elephant food on stick)The path also influences things to a large degree.If the elephant runs up on a giant pool of delicious water, GOOD LUCK trying to stop that elephant from drinking, rider. You get it right?The book talks about how this is EXACTLY how our brain works. I’ll just give you the secret sauce straight from the book okay?In order to change ANYTHING in your life you need to…1) Direct the Rider 2) Motivate the Elephant3) Shape the PathI’ll talk about these 3 in future letters in MUCH more detail, so make sure you are subscribed (it’s free for 30 days anyway)…But today I just want to focus on #2, Motivating the Elephant, because I think it’s one people forget ALL THE TIME.When we think about starting a business, fixing a bad habit, starting a GOOD habit, whatever, we ALWAYS think about the RIDER.At least I do!!!“Kale, just stop being a wuss, get up at 6am and workout!”“Kale, do you want to be rich or not? Film that advertisement right this instant!”That is me, screaming at my Rider to get to work…This, obviously, rarely works. The second that alarm rings at 6am, I silence it.Or, in reality, my emotional self (my “Elephant”) wants nothing more than to stay in bed, so that’s what wins out. NO AMOUNT OF PRODDING BY THE RIDER IS GOING TO CHANGE THAT.What do you have in YOUR life that this reminds you of?Now that you’re thinking of it, here’s how to fix it.Like most things in life, you need to do the OPPOSITE of what you’ve been taught in school or by the “World”.The world will tell you to be analytical, logical, “smart”.What you really need to do is MOTIVATE THAT ELEPHANT. And remember, the elephant is EMOTIONAL. The only way to motivate it is through an EMOTIONAL REACTION.So, yes, you are going to have to get emotional.Guys, I know this can seem hard and “wussy” to you. But here’s a quick hint…ANGER is an emotion….FEELING SICK TO YOUR STOMACH is an emotion….So, I can’t really diagram this out for you because each situation is different, but basically, you need to start FEELING STRONGLY about what you want to do….For example….Want to lose weight? Start really NOTICING how unhealthy people look when they are overweight. Start REALLY feeling how gross and unhealthy YOU would feel if you were in their shoes. Then use that emotion to fuel your elephant.Want to stop procrastinating on your dream? Your business? Start visualizing how bad it felt every time you couldn’t afford something. The embarrassment of your card declining. The FUTURE embarrassment of not being able to get your kids the life they deserve….As you can tell, my mind definitely goes a little DARK when I need to motivate my elephant. That’s just how I’m wired, I played D1 college basketball and nothing gets you going more than those angryish emotions… (if you don’t believe me go watch Michael Jordan’s “Last Dance” documentary on Netflix…)But that’s not how everyone is…You can do this positively as well, and honestly that’s probably a better use of this….Want to treat your wife better? Start scrolling back through your phone of all the memories you’ve had. Start dreaming of your future life and the future versions of your wife… is she happy, fulfilled, living up to her full potential because YOU were her rock? Or is she unhappy, depressed, and wishing she never would have married your sorry ass?Dang, I went negative there again, haha!Idk, take this for what it’s worth, but I REALLY found this concept interesting, and EASY to relate back to in my day to day life.Read that book if you have time, or just start to think of life in terms of the Elephant, Rider, Path concept….I guarantee it will help you make positive changes in your life.Oh, and make sure to tune in later this week (SUBSCRIBE FOR ACCESS) when I talk about SHAPING THE PATH….Sometimes you can CHEAT your way to making the elephant do what you want….Kale Get on the email list at thekaleletter.substack.com

Hey everyone! Crazy week for me, heading up to my brother in law’s bachelor party now, pray for me.Just wanted to update you quickly on why I think Bitcoin can reach $73k+ over the next few weeks…..1) NYDIG Hinting at Massive Institutional News DropRemember last time, when Elon announced that Tesla bought $1.5 BILLION of Bitcoin and the price jumped like 10k in ONE DAY?It seems more announcements like this are coming within days/weeks….The CEO of NYDIG (who on-boards a large number of these companies into their first Bitcoin purchases..) said"In the next week, you'll see gamechanging milestones for #bitcoin adoption in the financial landscape" That’s huge news, obviously, and could send the price skyrocketing.He didn’t stop there, finishing with.."I think — I don't think, I know — starting more or less next week, you're going to see an absolute drumbeat of pretty game-changing milestones from some of these firms”I like drumbeats….2) SLR exemption expiring (Extending)You probably don’t know what SLR is, that’s okay, neither did I.“An exemption on the “supplemental leverage ratio” was put in place at the start of the coronavirus pandemic to encourage big banks to lend and support bond and short-term funding markets. The exemption, which reduced the amount of capital banks must hold against Treasurys and some deposits, is currently set to expire on March 31.”In layman’s terms, this means that Banks were able to create even more “funny money” than they normally do, as an “exception” during Covid…Most people don’t know this, but the money you THINK is in your bank, really isn’t there.They lend out your money at crazy ratios, 2,3,5,10x more than they actually have on hand.And this SLR thing allowed them to do this even MORE. And now, it’s going to expire. Which means, DING DING DING, you guessed it, they are going to EXTEND IT.The markets are all just waiting for confirmation on this, because it is HUGE for asset prices.It basically means more of what I’ve been telling you for a year now, “Money Printing” is going off the charts, in a ton of different forms, and there is no stopping it. 3) Stock to Flow is Right on Target and People Aren’t Blind….As you can see, the model that has accurately predicted Bitcoin’s price like literal CLOCKWORK is still, you guessed it, predicting it like Clockwork.My question is, at what point do people start to FRONT RUN this model?The model predicts 100k-288k THIS YEAR for Bitcoin, and has been EERILY accurate so far…In fact, the statistician responsible for the model said this the other day…When you read stuff like that, ANY price under $288k seems cheap, particularly for the large institutional investors that are rapidly coming into the space.4) A Beach Ball Held UnderwaterHonestly, we should already be MUCH HIGHER than we are as of today (around $58,500).Earlier this week we casually BURST through $60,000, and all the indicators were that we were going to keep on going.But then, there was a hiccup. A few key twitter accounts (cough cough Crypto Quant) posted some inaccurate data about coins coming onto one of the popular exchanges. This caused the price to dump temporarily, as traders all sold in anticipation of this false data.Without this hiccup, I honestly think we’d be pushing 65k-70k right now.So… all we’ve done is basically held the beach ball underwater for a little bit longer, causing it to gather more energy. Every time something like that happens, where traders sell, STRONG HANDS (people who don’t sell) scoop up the coins. And that just ads rocket fuel to the next rise in price, because there are less coins to go around…Anyway, I’m off to the bachelor party!Enjoy this and share it with someone, the markets may be closed this weekend, but there is still time to grab some BTC before it rockets up another $15k or so…..Kalep.s. I write this letter 5x a week to subscribers and am offering a 30 day free trial so you can see if you like it, just click the blue button. Thanks! Get on the email list at thekaleletter.substack.com

Hey everyone!Simple letter today, I thought everyone knew this, but since I’ve gotten 100 questions THIS WEEK about it, just wanted to clarify something. You should be using Blockfi as your savings account. Here’s a link to sign up -> https://blockfi.com/?ref=e9fefa3eThey are offering 8.6% interest on CASH right now. EIGHT POINT SIX.Here are the rates you are earning right now in your major (lame) bank.Citibank = 0.5%Capital One = 0.4%American Express = 0.4%Chase = .01%YIKES, that’s really all I can say about that. Now, I can hear you now, so I’ll just answer the questions that you have…“But but but is Blockfi even REAL? What is it backed by?Honestly, nothing. But it’s a $3 billion dollar company funded by some of the World’s greatest investors, so it’s not going anywhere.Also, the U.S. Dollar isn’t backed by anything anyway.Yeah, that’s right, if everyone tried to withdraw their money from the bank at once there literally wouldn’t even be CLOSE to enough. Look it up.“But what about FDIC! It’s so safe in my current bank!”Did you know that FDIC only covers a TINY percentage of actual bank deposits? So, once again, if there is a run on the U.S. dollar, it’s not going to save you. “How do they give me an 8.6% return? That seems insane.”It is insane. In a good way. Remember that thing called Bitcoin?Well, it went up 1,000% this year (so far).Some people want to BUY THINGS with their newfound wealth, but they don’t want to sell their Bitcoin.So, Blockfi LENDS people money and keeps Bitcoin as collateral. These are the true interest rates in a FREE MARKET like Bitcoin, which is why they are able to pay so much.Okay I’m sick of the FAQ.Seriously, I don’t want to debate with you all day. Maybe you aren’t even debating me and you’re signing up as we speak.But I hate to break it to you….Chase Bank is not your friend…Wells Fargo? Nope.These are some of the worst organizations in the WORLD.They pay BILLIONS in FINES each year for the fraud they commit. They suck.And for the privilege of lending out your money 10/1 in a crazy insane fractional reserve system (look it up) they are willing to pay you .01% interest?Absolute joke.Oh, and I didn’t even mention the worst part. INFLATION.If you think the inflation rate is ACTUALLY 2% like the government is telling you it is… you may need your head examined. They just printed $1.9 TRILLION out of thin air and $5 Trillion+ in the past 12 months, with MORE INCOMING. In fact…did you just read that???THE REAL INFLATION RATE IS LIKELY 15-20%.So, if your money is sitting in Chase Bank or any other bank for that matter, you might as well BURN 20% of it at the end of this year.AT LEAST with Blockfi they give some of that inflation back, 8.6% is really good for DOLLARS.And then, thank God, you will already have your money on a platform where you can buy Bitcoin with it :)Since it’s headed to 100k-250k this year, that might not be a bad decision either…Regardless, I would HEAVILY consider this, do your own research, this isn’t financial advice, yadda yadda.But for money you aren’t using day to day you should probably save it somewhere that actually rewards savers instead of punishing them.See you tomorrow!Kale Get on the email list at thekaleletter.substack.com

Hey everyone! Traveling today so this might be my shortest Kale Letter in history, but I just want to remind you of something very, very simple. Visualization is Everything.From the best athletes in the World to the most successful entrepreneurs, inventors, and innovators, they all share one quality…THEY HAVE CRYSTAL CLEAR, OBSESSIVE VISUALIZATION BUILT INTO THEIR DAILY ROUTINE. I wrote that in all caps for emphasis :)Look it up if you don’t believe me, this has been well documented. Today, I just wanted to encourage you to DREAM again.The World seems to put taboos on dreaming, telling us to “be realistic” and “plan for an attainable future.”I say screw that. There is EXTREME POWER in QUANTIFYING WHAT YOU WANT, and making it crystal clear in your head, so that you can GO OUT AND GET IT.How do I know this? Because I’ve done it, multiple times.I’m not trying to brag here okay but I want to keep this short and show you I know what I’m talking about. 1) GOAL = To Play Division 1 Basketball. I visualized this every single day from 5th grade up until I signed with Northwestern University in the Big 10 Conference. I had 30+ Division 1 offers.2) GOAL = Own a RED Tesla Model S P100D.I literally went to sleep dreaming about this car for almost 2 years. My visualization was so detailed I could SMELL the new car smell.And then, lo and behold…3) I dreamed about owning a business that generated Multi-Millions in Revenue…I visualized the money in the bank account more times than I would like to admit…I literally had the vision down to me feeling myself typing in the bank login details and seeing 7 figures in there and feeling a rush of pride….4) I dreamed about writing a book. Of smelling the fresh pages off the printing press… Of seeing my name as #1 on the NYT Best Seller’s list…Of appearing on every podcast imaginable…Of touring the country giving speeches for $50,000 a pop…This one hasn’t happened yet, but notice the detail in my visualization? You can almost see it, huh? It almost feels real…And that’s when you’re close…..This letter is just the start, and it’s blowing up.Anyway, that’s all I’ve got for you today.stop being afraid of what everyone else thinks. If you want a yellow Lamborghini, visualize that damn lambo and GO GET IT.BE SO INTENTIONAL AND DETAILED. YOU SHOULD BE ABLE TO SMELL YOUR VISION.DID I MENTION, STOP TONING DOWN YOUR VISION TO MAKE IT MORE “REALISTIC?”. Go make a big dream that is DIFFICULT to achieve and WATCH yourself rise to the occasion.Train yourself to believe that that thing you are dreaming about isn’t a dream, it’s the INEVITABLE FUTURE VERSION OF YOU.Kale Get on the email list at thekaleletter.substack.com

You’re in for a good one today, people. Here’s some CURIOUSLY INCREDIBLE WISDOM from one of the greatest shows of all time, Seinfeld. (make sure you enable images in your email!)George, Elaine, and Seinfeld are sitting at the diner, per usual, when George says….Ever thought that before? I sure have haha!But then, Seinfeld says something extremely profound….I’ll type that again for emphasis…..George says… “My life is the complete opposite of everything I want it to be.So Seinfeld says….“If every instinct you have is wrong, then the opposite, would have to be right….This incredible moment sets off one of the greatest episodes in TV history…George transforms into “Opposite George”.He literally goes around doing the EXACT OPPOSITE of what he would normally do….And here’s the CRAZY THING…IT FREAKING WORKS!!!!!!!For instance…hahaha!!!There are a ton more examples but I don’t want to ruin the episode for people that haven’t seen it, you should definitely go check it out….I’ve actually used this principle DAILY in my life, and it freaking WORKS.Let me see if I can help you implement it just based on what’s worked for me, okay?1) If you’re already fairly hard-working/driven/successful, just do the opposite of what everyone ELSE is doing….Obviously not all of us are like George. For me in particular, I don’t hate my life, and I work my ass off.So instead of being “opposite Kale” I daily choose to be “opposite of the average person.”I do this with literally everything….A normal person would probably think Bitcoin was a scam = I should look into it deeply.A normal person would probably hide from confrontation with that supplier/employee/whatever = I’m going to go call them out right now.A normal person would probably find some excuse to NOT go on spontaneous trips with his wife = Call my wife at 7pm on a Thursday and book a flight for 6am Friday to Miami….You can do it too. Try it.2) It works for your feelings, thoughts, and emotions too.I feel like crap right now, what a crappy day = Screw that, I feel amazing, I’m going to go do X that reinforces how amazing I feel….I’m sad that X person didn’t invite me to X = I have tons of other friends let me call one of them right now.You get the idea.Literally just take those negative thoughts and turn them on their head so aggressively….The key is to be DRASTIC with it.Your brain isn’t used to DRASTIC changes, it is used to compromises….If you drastically go the other way, that negative nancy in you will just have to lie there, defeated. 3) It REALLY works for your marriage.Guys. Just internalize this, okay?ALL YOUR WIFE WANTS IS TO BE LOVED. That’s it. (and all you want is to be respected but that’s for another letter)All your fights?All the “logic” that you think is behind them?It’s all a mirage.It’s all fake. She just doesn’t feel loved, so she’s making up stuff to be mad about. SO IT’S TIME TO GET YOUR BUTT INTO OPPOSITE MODE.Yes, maybe she said something that made you feel disrespected. The normal you would lash out, or act cold, or just avoid it.But this is OPPOSITE YOU, remember?Opposite you runs up to your wife, grabs her from behind, and HUGS HER UNTIL SHE RELAXES. Seriously, don’t let go.Love on that woman, and watch the fight literally dissolve away into nothingness.(ladies, you can do the same exact thing, just flip it to RESPECT. He is only mad because he doesn’t feel respected. So get your opposite hat on and show some respect and watch the fight melt away)Damn. I know I just helped a ton of you right there haha! Enjoy! (and forward this to someone who will enjoy it)Kale Get on the email list at thekaleletter.substack.com

Hey everyone!I’ve been getting slightly freaked out lately by the parallels from this moment in time to 1920’s Weimar Germany. Now, before you immediately hit the “history class snooze button” picture this…You are sitting at a restaurant in Weimar during this….You order a coffee for 10 German Marks (That was the name of their currency).By the time the waitress pours the coffee, there has been an announcement (literally by one of the waitresses standing on a table)COFFEE IS NOW 20 MARKS!Can you imagine?A currency that was losing value SO QUICKLY that you couldn’t even pay for your coffee in time to drink it?By the time this was all over, you literally had to use a WHEELBARROW to wheel your cash to the store, to buy a loaf of bread. Absolute disaster. Now, the reason I’ve been getting freaked out is TWO-FOLD.1) Michael Burry Keeps Tweeting About It2) Bitcoin is the “PIN” to the currency bubble(Read on if you want to know how I see this playing out)First off, who the hell is Michael Burry and why should you care?Remember the movie “The Big Short?”For those that don’t, you will ALL remember the housing crash of 2008, right?Well, Michael Burry was one of the ONLY people who saw it coming, and put his money where his mouth was….He made BILLIONS shorting the housing market (betting that it would go DOWN) when everyone else was buying 12 houses on a $50,000/year salary. So, the guy definitely has respect at being able to predict large, World changing financial events….And now, he went on an epic tweet-storm and basically then deleted all his tweets and went dark….Super strange, but we should probably pay attention.BOLD EMPHASIS MINE, NOTICE HOW THIS SOUNDS EERILY FAMILIAR….Burry tweeted. “One was the great wealth, at least of those favored by the boom … business and the stock market were booming … Side by side with the wealth were the pockets of poverty. Greater numbers of people remained on the outside of the easy money, looking in but not able to enter. The crime rate soared … demoralization … crept over the common people … from watching their own precarious positions slip while others grew so conspicuously rich … Almost any kind of business could make money … The boom suspended the normal processes of natural selection … Speculation alone, while adding nothing to Germany’s wealth, became one of its largest activities … Everyone from the elevator operator up was playing the market.”“Prepare for #inflation,”“Re-opening & stimulus on the way. Pre-COVID it took $3 debt to create $1 GDP, and it is worse now”Yikes….Now, I 100% agree with Burry that this system is un-sustainable…. The U.S. government prints money like it’s “going out of style” and they aren’t going to stop anytime soon. Here’s where I think the difference between us and Weimar is, though, as simple as I can make it.WEIMAR IS NOT THE U.S.A.Yes, there are huge parallels, but the most important is that the U.S.A. currently has the World Reserve Currency. This, coupled with the fact that we have the World’s largest MILITARY, means that unless there is a viable ALTERNATIVE to the U.S. Dollar, this madness would probably just continue forever….However, there happens to be an alternative….I believe Bitcoin is the “PIN” to this currency balloon….Obviously, the U.S. Dollar is ultimately doomed. I know it might seem crazy that I’m saying “Obviously” but at this point it’s not a matter of “if” it’s “when”. Like I’ve written about EXTENSIVELY in this letter, the debt is simply too great, the stress on the system too high, and the ONLY exit valve is the currency. It literally NEEDS to be de-valued to continue our current system.However, we are not the first World-Reserve Currency to collapse…As you can see, there have been multiple World-Reserve Currencies before us, and all seem to collapse after about 100 years. Now, in the past, every time this has happened, the World has shifted back to some sort of “Gold Standard”. Which makes sense….The government goes insane, and prints money like a Monopoly Banker on Crack.Then, to restore sanity, the World has to put a PEG back into the market. Saying, THIS is what REAL money is, money that can’t just be printed out of thin air.And then we start over again.STAY WITH ME THIS IS IMPORTANT.It’s actually kind of funny that it always “starts over again”.Why not just fix the problem and stop repeating the mistakes of history?Honestly, it’s simple. GOLD ISN’T A GOOD CURRENCY.Gold isHeavyHard to VerifyHard to SecureHard to Divide into small enough pieces to transact.SO…We’ve ALWAYS had to issue PAPER certificates to REPRESENT Gold….(did you know that the U.S. dollar once was redeemable for a certain amount of Gold?)But like the song says so wisely…“Mo Money, Mo Problems” - P Diddy.With more paper money, it just makes the temptation to print it irresistible.Every government eventually succumbs to the temptation.That’s why Bitcoin truly is the PIN that is going to pop this currency bubble forever….Bitcoin is the first money that is BUILT for the digital World we are headed into.It is the scarcest asset in the Universe (there will never be more than 21 million)at the same time it’s infinitely divisible for whatever transaction sizeThe lightning network on layer 2 will allow it to do coffee sized transactions at (you guessed it) lightning speed.Most importantly, it CANNOT BE MANIPULATED BY A GOVERNMENT.I still think (hope) we are in the early innings here….This is really the first year where Bitcoin has been recognized for what it is, by some of the largest companies and smartest people in the World…Bitcoin also goes through 4 year “cycles” centered around its “halvings” which reduce its supply like clockwork.Imagine closing half the Gold mines in the World every 4 years and you’ll get the idea…So, my prediction is that we don’t get hyperinflation THIS cycle, but on the next one around 2025….For this year, I think Bitcoin will continue to skyrocket and touch prices of $250k-$300k….Then, it will consolidate back down around $100k or so for the next few years…THEN, I think it’s game on….By that point, the U.S. will have printed so much funny money that every other Government in the World will probably be secretly ready to start stacking Bitcoin to move away from this insane dollar system…(remember, their currencies are just as bad as ours)All of us need a life raft, and Bitcoin is that raft. Once Governments start jumping ship, it’s going to be one of the most insane things we’ve ever seen in our lives.Just be prepared, is all I’m saying.People in Weimar didn’t think that their currency was on the verge of collapse either…They were just playing around in the stock market and having one hell of a time and then BOOM….Their currency was used as literal toilet paper….Until tomorrow!Kalep.s. Share this and Subscribe! You gotta admit this one was pretty fire today…. Get on the email list at thekaleletter.substack.com

Hey everyone! First off, real quick, I need to say THANK YOU from the bottom of my heart for you all setting a MASSIVE RECORD with this letter yesterday.Absolutely crazy, I’m pretty sure 1,000 podcast downloads was the previous record, so, yeah, pretty humbled by the response. If you aren’t subscribed yet I send this letter out 5x a week and pour my heart and soul into it, I think you’ll love it and I’ll even let you try it for free :)But let’s get on to it….Exactly 1 year ago, the World ended. It’s Friday on March 12th this year, but in 2020, we called it BLACK THURSDAY.The headline read: “Black Thursday: Wall Street stocks plunge 10% in worst one-day loss in 32 years”Bitcoin wasn’t faring much better, actually worse!“Bitcoin loses half of its value in two-day plunge”“The world’s most widely held cryptocurrency dropped below $4,000 Friday, knocking off half of its value over two days.”Not to mention, everyone was legitimately scared for their lives. We didn’t know what we were dealing with, so things started to “hit the fan”. I’d like to focus for a second on just the MONEY side of things, though, I think it’s VERY important. Try to think back to where you were on that day…What were you thinking about?Were you watching the news 24/7?I’ll admit, I was. But I was most concerned with the markets. I couldn’t get this thought out of my head….It was SCREAMING at me….“Someone is going to get filthy rich during this….”Whenever there is crisis, there is opportunity. 99% of people will lose their heads, and the other 1% will scoop up the rewards of all that panic.Hindsight makes that glaringly obvious.If you would have invested $100,000 on March 12th, 2020, in…..1) Bitcoin - You’d have roughly $1,350,0002) Tesla - $624,0293) Zoom - $324,4454) Netflix - $165,9195) Gamestop - (you may want to sit down for this) - $6,532,663Then why weren’t we all PILING our NET WORTH into the stock market and Bitcoin (and Gamestop :)?Why weren’t we calling every loved one we knew, and taking out loans against our life insurance and selling our houses and kidneys in order to buy more???Sure, some of us were investing, but where was the URGENCY????I personally was reading, and investing, but I want to slap myself now for not being more aggressive. Hindsight is 2020, but I think there are DEFINITELY lessons to be learned from this. We can’t just sit here, looking back at FORTUNES that were won (and lost) in 2020, and not evaluate our decision making process going forward. I for one want to LEARN from what happened, so I can capitalize on future opportunities with the proper amount of urgency.1) A time machine would be really valuable. This one is a joke. Just making sure you’re still reading. But seriously, if someone can get on with inventing that, I think we’d all be billionaires or trillionaires.2) The news is NOT your friend.Want to know how I figured out what was going on in 2020, actually?Twitter. YouTube. Notice I didn’t say.CNN.Fox News. CNBC.Those people either A) don’t know what they are talking about or B) are purposefully trying to manipulate you for their own gains.I figured that out after probably the 2nd day of news conferences and just turned it off.This ALONE saved me multi-millions in 2020.If I would have wasted another day watching that filth, who knows where I’d be?It honestly makes me cringe. 3) Skin in the game is quite literally everything.Man was I doing research during March 2020.What should I invest in?I was talking to my “wealth advisor”…I asked him “What do you think about Bitcoin?”He said, “Do you enjoy Gambling?”I hung up and transferred all my money out of his brokerage and back into my control.I’m serious. Actually wait that’s a story for the next point. SKIN IN THE GAME. (stay focused Kale you have more readers now)(sweats profusely)It was very simple.I listened to every podcast, every video, but I was only listening for ONE thing…What are these people, who are TALKING, invested in THEMSELVES???What did they put THEIR money on the line for???There was one community that ALWAYS, and I mean ALWAYS had ridiculous conviction and BRAGGED about putting 50-99% of their NET WORTH into ONE THING.I’m guessing you can guess who those people were….Yep, the Bitcoiners.4) SEE THE RED FLAGSBack to my wealth advisor.It would be easy to be swayed by the fancy suit. The office in Naples.And the appearances in Forbes Magazine.But then I stopped myself.I really had to slap myself and take a cold shower.I started thinking…“Kale, YOU’VE been featured in Forbes Magazine!” “this guy is probably just a normal guy, who has a nice cushy life, and is OLD.”“he probably doesn’t benefit from any sort of technology, if technology keeps advancing, what use is there for him?”“Therefore, of course he doesn’t like Bitcoin. That’s like Michigan liking Ohio State.”These were my actual thoughts, BTW.I think 2020 taught me this clearer than anything else could.PEOPLE TALK OUT OF BOTH SIDES OF THEIR MOUTH.They tell you something and even ADVISE YOU to do something, when they are so biased that they can’t see clearly.I think it was the news that first revealed it, which then showed it to me more clearly in my wealth advisor, which finally caused me to stand up against it. I decided that I was personally going to rock with those that have skin in the game.5) URGENCY URGENCY URGENCY The #1 thing I’ve noticed from running a successful business for a long time now is this.People lack urgency.They just do.Gone are the days of being attacked by a literal bear, where chiseled families would spring into action with spears and the cardio ability to sprint for miles.Urgency USED to be built into the human race.Now, that urgency has been SYSTEMATICALLY taken away from us.“Just sit on the couch and order doordash and watch Netflix and CHILL!”“Don’t worry, no seriously, worrying is bad. If you ever feel anxious just take a nap or take a day off.”It’s honestly sad, and I’m constantly having to push people because I’m definitely wired a little bit differently. They say “time is money” but in 2020 it really was. Every day that you lacked urgency in the financial markets was another day that you got absolutely destroyed by some kid in a basement investing in Tesla.Regardless of what happened to you in 2020, good or bad, let it remind you that timing IS important, and you need to act with urgency in this life if you are going to get ahead.My favorite example of this is this 27 second clip by the GREAT Casey Neistat. https://youtu.be/L9VBpbnXhWkActually, I’ll just leave it there for today, I don’t want these letters getting too long.Let’s open this up for a little discussion in the comments…What were YOUR biggest takeaways from 2020?What are you going to do differently now that you know what you know?See you beautiful subscribers on Monday.Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Literally a couple of minutes ago this work of art by Beeple just sold for $69,346,250.Yes, SIXTY NINE MILLION DOLLARS.Don’t believe me? Here’s the link to the auction -> https://onlineonly.christies.com/s/beeple-first-5000-days/beeple-b-1981-1/112924Admittedly, the artwork is incredible. Here’s the description straight from Christies auction house…In May 2007, the digital artist known as Beeple set out to create and post a new work of art online every day. He hasn’t missed a day since, creating a new digital picture every day for 5,000 days straight. Individually known as EVERYDAYS, collectively, the pieces form the core of EVERYDAYS: THE FIRST 5000 DAYS, one of the most unique bodies of work to emerge in the history of digital art.That’s pretty amazing, a work of art that quite literally took 14+ years to create… some of the detail in them is absolutely bonkers as well. And it get’s crazier, still.This work is sold as an NFT. For those that haven’t seen the NFT craze stirring the internet, an NFT stands for NON FUNGIBLE TOKEN. Whatever that means, right?Basically it utilizes BLOCKCHAIN technology, similar technology that underpins BITCOIN, to VERIFY and assign OWNERSHIP to digital goods. Here’s what Christies said about this particular 69 million dollar NFT…The recent introduction of Non-fungible tokens (NFTs) and blockchain technology has enabled collectors and artists alike to verify the rightful owner and authenticity of digital artworks. EVERYDAYS: THE FIRST 5000 DAYS will be delivered directly from Beeple to the buyer, accompanied by a unique NFT encrypted with the artist’s unforgeable signature and uniquely identified on the blockchain. MakersPlace, a digital marketplace, has issued the NFT for the piece.So, the question of the day is, would you pay $69,346,250 for a piece of art that ONLY exists in the digital world?Obviously I’m sure they will send the buyer a PRINT of the artwork, but again, this might make your head hurt….Anyone can get a PRINT of it….Even crazier..The PRINT, HANGING IN THE OWNER’S HOUSE, isn’t the ORIGINAL!The original ONLY exists online, on the blockchain. Just like the Mona Lisa ORIGINAL only exists in the Louvre in Paris…I know, trust me, this hurts my brain too. Here is what I’m taking away from it.1) New technology will ALWAYS warp your brain. Just like cars warped horse Owner’s brains back in the day, this is warping my brain right now. THAT DOES NOT MEAN THAT IT WON’T BE THE STANDARD AND LAUGHABLE THAT WE FOUND IT CONFUSING.2) Scarcity is quite literally FLYING OFF THE SHELVES. Anything that is scarce.BitcoinSmall BusinessesReal Estateand, yes, 69 million dollar digital artIf you aren’t invested in scarce ASSETS you are going to get crushed and I honestly feel bad for anyone who doesn’t know this information. 3) Just because you think it’s dumb doesn’t mean it isn’t valuable. I’ve heard so many intellectually lazy people call new technology “dumb” or a “fad” or a “scam” that if I had a dollar for every time they’ve said it… I’d be a bazillionaire.It isn’t dumb. The next 10 years and the rest of this century for that matter, will be DEFINED by crazy technologies like this that by definition will seem CRAZY to us and NORMAL within a few years. That’s just how it works. If you plan on being alive for the next decade you should probably just remove the word “dumb” from your vocabulary and start trying to understand what REALLY drives value in this day and age. Anyway, that’s what I’ve got for today, what do you guys think about Beeple?Crap? Amazing? Worth the money?Let me know in the comments and share this with someone if you want to blow their mind today.69,346,250. Wow. As the famous song goes…“The times they are a-changing.” - Bob DylanKale Get on the email list at thekaleletter.substack.com

Hey everyone!Need to make this one brief today because I’m swamped with meetings. But, many of you have likely noticed that Bitcoin is back at $56,000….I can hear all the skeptics now…“What? Wait I thought it was a bubble?”“I thought it was a ponzi scheme, the scam of a century…”“What even is a Bitcoin, does it even EXIST?”I don’t have time for all of that nonsense today so for those of you who have been paying attention I’m just going to lay out what I think is going to happen….1) $100k Bitcoin this year or I’ll eat my shoe(Honestly I think it hits 100k by the end of May…)I seriously think 100k BTC is inevitable this year. A) It only has to double from here (i’ll remind you that it has already gone up more than 14x this year already).B) There is literally a statistical model tracking its price to 99% accuracy. It’s called Stock to Flow. You should probably google it. It calls for a price from 100k-288k this year. I will REITERATE. IT HAS TRACKED THE PRICE TO 99% ACCURACY TO DATE. C) The institutions are coming. Remember “Bitcoin Conference” that Michael Saylor held in early February? Those people haven’t even bought yet. They have to get their boards of directors to all agree, and it takes time. It took TESLA (one of the most innovative companies in the World…) 6-8 weeks to get it done. The 8,000+ corporations who attended are coming, and coming soon. Tic toc.2) Honestly I think Bitcoin hits 250K+ this year. Not joking.If you think I’m crazy you haven’t actually seen a parabola. “What’s a parabola, you ask?”That’s a Parabola. As you can see, even in crazy bull runs like the one we are in, MOST of the gains happen in the PARABOLA, when the price literally goes vertical. This has happened TWICE before, mind you. Twice. Ever heard the term, “history repeats itself?”Oh, and remember that model I talked about above, the one that predicts the price so accurately?That same guy, who will likely win the Nobel prize in Economics for his model btw… also made THIS chart….This is a chart of the two times this has happened before (two shades of Blue). We are the RED. As you can see, this cycle is actually MORE violent than the 2017 cycle, where the price went from 1k-20k.So, saying we are going to hit 250k is honestly pretty conservative of me… dang, who knew Kale could be so bearish on Bitcoin… :)So what should you do?Honestly, I tweeted this yesterday, and it really is true….YOU DON’T HAVE TIME TO UNDERSTAND BITCOIN FULLY IF YOU WANT TO PARTICIPATE IN THIS CYCLE. I’m sorry, you really don’t. At this point you’re going to just have to GET OFF ZERO and buy some, and THEN learn as you go. Or, you can just ignore me and go on with your happy life, that’s okay too. How do you buy?Easy, just click one of these two links…1) https://www.swanbitcoin.com/kale/2) https://blockfi.com/?ref=e9fefa3eI honestly don’t care if you use those links or not, I just trust both of those companies. Once you have some, here are the top 3 resources I recommend to everyone who is trying to understand this.1) BTC001: Bitcoin Common Misconceptions w/ Robert Breedlove (Bitcoin Podcast‪)‬https://podcasts.apple.com/us/podcast/we-study-billionaires-the-investors-podcast-network/id928933489?i=10005001562162) 3) BTC005: Bitcoin & Michael Saylor - A Masterclass in Economic Calculation (Bitcoin Podcast‪)‬https://podcasts.apple.com/us/podcast/we-study-billionaires-the-investors-podcast-network/id928933489?i=1000503270615FAQ:“Bitcoin is so expensive, shouldn’t I buy Etherium or Litecoin or Dogecoin instead?Do whatever you want, I personally think anything other than BTC is a huge gamble and not worth the stress. I don’t have time to explain why, and you don’t have time to learn. So it truly is gambling if you chose to go that route.“Won’t the government ban it”Actually screw these FAQ’s haha… for all of these lame arguments please refer to this handy dandy cheat sheet that will destroy all of them in seconds -> https://safehodl.github.io/failure/Hope you all enjoyed this! If you did throw it a LIKE and SHARE IT (FORWARD THE EMAIL FOR HEAVENS SAKE)ALSO SUBSCRIBE WHAT THE HECK IT’S FREE FOR 30 DAYS.ARE YOU NOT ENTERTAINED?????!?!?!?!Kale Get on the email list at thekaleletter.substack.com

Hey you beautiful human you.I keep having this recurring daydream….I dream about what I would do if I woke up one week before Covid hit… with ALL of my knowledge from right now….It’s a strange fantasy where I SHORT the stock market on the perfect day before it crashes, and then immediately dump ALL of those winnings into Tesla or Bitcoin and become a Billionaire in a matter of months… :-)For some reason it’s so fun for me to think about…But then I realized something PROFOUND….Life is actually kind of like that dream scenario.Sure, we can’t know the future. But I think we can all agree that certain DECISIONS hold MUCH MORE WEIGHT than others, no?I mean it’s not even debate-able at this point…If you would have made a simple decision to invest in Tesla or Bitcoin back in March 2020, you would be quite wealthy right now.That one decision would have probably had more weight than everything else you did in 2020, right?Let me prove it to you.Let’s say you had 100k to invest. Bitcoin briefly hit $4,000 in March 2020.If you would have dumped ALL of it into Bitcoin, you’d have 25 Bitcoin. Today, with Bitcoin at $54,000, you would have $1,350,000.Be honest, would you have actually made $1,350,000 in 2020 in any other way, no matter how hard you tried?For most people, the answer would be no.Obviously, I’m not trying to shame anyone for not jumping in Bitcoin at 4k.Honestly, I wish I would have jumped in 10 years ago when it was like 1 cent! Haha.What I’m trying to illustrate is what I KEEP SAYING in this letter OVER AND OVER, that life is governed by the power rule, 1% of your decisions result in 99% of your important outcomes. And today, I want you to think about this in terms of acquiring KNOWLEDGE that allows you to make 1% decisions MORE OFTEN. If we can agree on these two things.1) Not all decisions are created equal2) Certain people PUSH us to make better decisions….It only follows that one of the most PRODUCTIVE things we can do, is seek WISE COUNSEL from other people.Proverbs 12:15 ESV / The way of a fool is right in his own eyes, but a wise man listens to advice.This week, my business partner Taylor and I paid someone $25,000 for 4 hours of their time.Now, you may think that that is crazy, a waste of money, simply from the price tag. But I want to tell you something really important.99% of my success in life is the result of .001% of interactions that allowed me to see the world in a certain way and make better decisions. Obviously I haven’t “made it” or anywhere close.But I think people more successful than me would agree that ONE precious piece of advice is worth many millions of dollars, LITERALLY. There have been numerous examples for me where this is the case, that have generated multi-millions in sales…Specific Guidance on the format of Video Advertising (Attention Grabber, Hook, Breaking Down False Beliefs, Call to Action) Literally ONE element of ONE webpage (it’s honestly so powerful and patented that I can’t give any more detail than that haha)ONE livestream launching ONE recurring revenue productI could list out 20 more but you get the idea.Had these people not been in my life, and given me the IDEAS, everything would be different. So, to summarize, here’s what I would suggest if you want to be the most successful, the fastest. 1) Admit that you don’t know everything. Assume you know nothing, actually. 2) Find the person who is the BEST at what they do. You are not looking for the 99%, you are looking for the 1%. 3) Find a way to learn from that person. Pay up if you have to. But actually learn. Take notes. 4) Actually IMPLEMENT what you learn. Unfortunately, money doesn’t grow on trees and great ideas are just ideas until you implement them. ———I hope this helped a few of you, I know it’s probably advice you’ve heard before “get a mentor” blah blah blah…But I think the key here is understanding that not all mentors are created equal, and neither is all advice. I know too many people who are beating themselves up, working their butts off, trying to do things that they have no business doing. That’s great, I admire the hustle. But I’d encourage you to get actionable advice from someone who’s done it before, it’s insanely valuable, kind of like seeing into the future, or going back in time armed with the knowledge of the future…. Kalep.s. if I’ve helped YOU in any way, maybe I’m some of that “wise counsel?” :-) if so, and you aren’t already, consider trying out my 30 day trial of this letter, it’s 100% free and no risk to you. Also share this. Love ya. Get on the email list at thekaleletter.substack.com

If you enjoy making money, you may want to open this email….Have you ever held a beach ball underwater?What happens when you let go of it?It EXPLODES upwards, right?But before that moment, it’s energy is suppressed…Just waiting under the surface…I caged beast….It takes a lot of effort and force and manipulation to hold that beach ball under there, right?THAT is EXACTLY what is happening right now, at a global scale, and the reason you need to read this letter and share it with 999 of your closest friends. (fair warning, I’m not going to get into the nitty gritty details, I’ve done that previously in this letter -> LINK , going to try to stick to an analogy that will actually make sense for you!)The beach ball = the bond market. The bond market is a $200 Trillion (Conservatively) beach ball, which is being held underwater primarily by the United States Federal Reserve, and their amazing invention, the money printer.Now, in order to get this analogy right, we need to RETHINK the BEACH BALL. Picture this….A giant swimming pool, in an arena, half full of water. There’s a giant beach ball inside the pool, massive. On the side of the pool is a robot.It has a HUGE robot arm. And its only job is to force that beach ball underneath the water. So that’s what it does!!But this is key… as it does this, what happens to the height of the WATER????It goes up, right?The beach ball takes up SPACE in the water, so the water RISES.Let’s say that the water = ASSET PRICES.Assets = Stocks, Bitcoin, Housing, Small Businesses, etc.Still with me? That’s exactly what happened this year and last year during Covid. The government PRINTED MONEY. They suppressed the bond market (remember it’s worth $200 Trillion and is represented by the beach ball).And the WATER (asset prices) rose in conjunction with it.That’s why we hadA stock market at all time highs during a pandemicBitcoin at all time highs during a pandemicHousing prices at all time highs during a pandemic(For those who want to get technical with it, SUPPRESSING the bond market just means that the INTEREST YIELDS on things like the 10Y note have been going down down down down…)Now here’s the thing.Here’s where it gets crazy.I believe we’ve reached a breaking point.The water has gone all the way up to the top of the pool….It is lapping over the sides, leaking into the stadium…..Naturally, the beach ball is RISING slightly (because there isn’t as much water in the pool).STICK WITH THE ANALOGY I SWEAR IT MAKES SENSE.If you have been watching the markets the past few weeks you’ve seen the exact same headlines over and over and OVER again….“Explainer: Why rising rates are unsettling Wall Street” - AP News“Stocks waver as bond yields rise…” The Wall Street Journal“Powell needs a stock selloff to act on bond yields” - BloombergIt’s everywhere. Anytime you hear the words “Bond Yield” or “Rising Rates” or “10Y Treasury Yield” just think of this beachball analogy. The reason rates are RISING right now (the Beach Ball) is because the Bond Market has been held underwater for too long.It is fighting back.That money WANTS to go somewhere else.I mean, honestly why shouldn’t it?Would YOU want to earn 1% interest on your money when inflation is closer to 10-20%?Of course you wouldn’t. And neither would any of these people in the bond market.So, they are selling them. And when they sell them, the rates HAVE to go up to try to encourage people to stay.That’s why the market is barely up today EVEN when we passed a $1.9 TRILLION DOLLAR STIMULUS!It’s crazy!Typically if that had happened over the weekend markets would be ROARING right now. Absolutely BONKERS that they are not. What that tells me is simple. The market is literally SCREAMING that it wants YIELD CURVE CONTROL.It’s saying, in no uncertain terms, “if you don’t shove this beach ball back underwater we are NOT going to cooperate.”And that’s the thing, the only way to shove it back underwater is to go crazy. The first robot isn’t enough.They need another, much larger robot. This robot is gigantic, and made of Teflon.It comes in and on the side of it is a “guarantee”.It says, “I will NEVER, ever, EVER, EVER let the beach ball rise.”That’s what Yield Curve Control is. It is the government stepping in and saying, “We will NEVER let interest rates go up. We are CAPPING them at x %.”By doing that they are COMMITTING to printing READ: AS MUCH MONEY AS NECESSARY to make sure that assets are pumped up, stocks and everything else GOES UP.It really is as simple as that.In a country and World where the economy is judged by ONE FACTOR, and ONE FACTOR ONLY (the stock market) the Gov simply can’t afford to let it slip.(They also LITERALLY can’t afford to let the interest rate rise or else they won’t be able to pay the INTEREST on their own DEBT, lol)So, what I’m telling you is that they LITERALLY have no choice.Yield curve control is incoming, and Yield Curve Control = ROCKET FUEL FOR ALL ASSETS.I know I just talked about Beachballs and Robots and you may be thinking “WTF is Yield Curve Control” but honestly you don’t need to know all the details because it gets really really hairy and technical….YOU CAN JUST FEEL IT IN THE AIR.$1,900,000,000,000.000 YES THAT’S 1.9 TRILLION barely affected the markets today…That’s absolutely ridiculous. That’s because there’s a $200 trillion dollar beach ball being shoved down into a pool, starting to rise, and breaking everything. The only way to fix it is to bring in the other robot and shove that water up, over the edge, up over the walls of the stadium, and out the freaking top. REMINDER: THE WATER = ASSETS.The rich will get richer. Those that hold assets will see those assets explode in value. And the bottom 90% will get screwed. I’m sending this email as a warning shot. If you don’t know what YCC is, you should do your research, or read my other letters. If you do, or you can FEEL the beach ball analogy simply like I can, you need to get your money OUT OF CASH and into ASSETS.Honestly anything ELSE is better than holding cash in a bank account right now.This year is going to be WILD, and one of the biggest WEALTH TRANSFERS in the HISTORY OF THE WORLD.I simply want you to be on the right side of that transfer. I hope this made sense. Let me know in the comments. Subscribe, for heavens sake. I gave out my asset PRICE PREDICTIONS to SUBSCRIBERS ONLY on FRIDAY, and you may have missed it….You can read it for free for 30 days…Kale Get on the email list at thekaleletter.substack.com

Open this if you want to be more grateful.Hey all!So I started reading a book yesterday, it’s called “One Second After.”It’s about the very real and scary danger of an EMP attack on the United States.For those that don’t know, an EMP would theoretically wipe out ALL electronic devices….No Cell PhonesNo ElectricityNo Running WaterNo HeatNo Air ConditioningNo Food RefrigerationNo Cars older than 1970…You get the idea…But actually, maybe you DON’T….I didn’t realize HOW BAD this would actually be, and how many people would die, and mostly, HOW QUICKLY society would turn against itself and send us shooting back into the middle ages of violence, looting, and all sorts of other madness.You’re probably thinking… “What the hell is the point, Kale?”I’m getting there, stay with me.A couple years ago, the stuff in this book would have seemed impossible to me.“Of course the government has a plan for stuff like this….”“This is too obvious to ever happen…”I don’t know about you, but Covid revealed one very important truth to me, actually two.1) People are people. They don’t have it “all together” or “under control” no matter what status they have.2) The entire system is very, VERY, fragile. More fragile than we want to admit to ourselves.Case in Point…one man’s death in Minnesota set off GLOBAL riotsThe CDC & WHO (supposedly the “disease experts” have flip-flopped their views on Covid and masking and lockdowns more times than we can count at this point)3 Social Media Platforms (Twitter, Facebook, Instagram) have arguably more influence than any World leader in history, by a wide margin.So, as I was reading this book, and just thinking about people’s reactions to the events of last year…I really had to ask myself, what would happen if people’s phones simply stopped working?And the electricity?And the cars?It’s pretty safe to say that it would be complete and utter insanity and millions if not tens of millions would die.“WHAT’S THE POINT KALE?”(I can hear you screaming it)But that’s what I was asking MYSELF last night while reading that book…I was like “Dang, this is depressing, what’s the point?”And then, it hit me.I went upstairs to my wife, who was super snuggly and sleepy. I put that worthless phone down and I hugged her like it was the last time.I smelled her hair and just held on for dear life.I prayed harder than I’ve ever prayed for God to keep her safe, and to give us many more happy healthy years together.And MOST IMPORTANTLY.THIS IS THE POINT SO CATCH THIS.I SAID THANK YOU.Oh wow did I say thank you.Thank you for this beautiful roof over my head.And electricity running through the walls.And the air conditioning humming along like clockwork.Thank you for food in the cold fridge. And THANK YOU FOR THIS BEAUTIFUL WOMAN NEXT TO ME, and for my family back home.REMEMBER THIS GUYS AND GALS, IF YOU ONLY REMEMBER ONE THING.Gratitude.That’s it. If 2020 should have taught us anything it’s that we are all living in a strange fishbowl experiment of a society. There is no “GAMEPLAN” for this.It’s all a very well constructed house of cards that can’t be relied upon.But instead of falling back in fear.Worrying all night about an EMP attack (sorry in advance).We can instead FLIP IT ON IT’S HEAD.And CHERISH THE MOMENTS WE HAVE, like they are our last.SOAK UP the moments, the scents, the sights, and the LOVE while you can, because tomorrow isn’t guaranteed. I say that in NO WAY to scare you, I say that to motivate you because I sure as hell got motivated last night.Love you all. I hope this helped you, another pretty random one today but it definitely hit me hard and I wanted to share.Kalep.s. it really helps me if you forward this email to a few people you think would love it… Get on the email list at thekaleletter.substack.com

Open this if you aren’t easily offended by “covid stuff”…Hey everyone!Honestly, I’ve put off writing anything related to Covid because it’s one of the most divisive issues in the World and I’m almost guaranteed to piss half of you off.But I would like to discuss something very specific that I think people are underestimating.. (that holds true regardless of what you think about lockdowns)Cities and States are BUSINESSES TOO.Honestly, it kind of boggles my mind that most people don’t understand this.Technically, in order for a city or state to FUNCTION, it needs money, right?Where does it get that money?From tax revenue….Here’s where it gets really serious, and why I think certain cities will take DECADES to recover from this (if they ever recover…)20% of the population pays more taxes than the rest of the 80% combined.Honestly, it’s probably closer to the 1% rule again, which we discussed from yesterday…1% of the population pays more taxes than the rest of the 99% combined….This is just the truth, it’s how things have been for hundreds of years (if not forever).It’s why the Pareto Principle (commonly referred to as the 80/20 rule) is so deadly in this situation…Now let’s think critically about this 1% of the population… what characteristics do they have?1) Optionality.If you are a multi-millionaire, you have options, plain and simple. You can shop where you want, live where you want, and travel where you want, at the drop of a hat.2) Adaptability.It’s rare that someone generates multi-millions without being adaptive. They’ve likely crossed multiple career paths or started multiple enterprises (sometimes in different industries) before landing on success. They’ve lived and worked in more places than the average person.—-I could go on with more characteristics, but those are the only two that are necessary. I would argue that the 1%, who pay the majority of the taxes in every important city and state in the World, have EXTREME optionality and adaptability…Now, let me ask you a question…If you are treated badly at a business, ONCE, even if you are a REGULAR CUSTOMER, will you EVER go back?Of course not. At least I wouldn’t.Now, what do you think the 1%’ers would do in the same situation?Of course they won’t go back.You can argue your case for lockdowns or Covid in the comments if you want, I really don’t care. But here’s what I know…A) The “Business” of the city or state is pissing people off. They are treating their best “customers” with disdain. B) Their best “customers” don’t have to stay, and won’t stay.C) They also probably will NEVER come back.I’m not trying to make a political statement here, I’m just telling you what I’m hearing from a LOT of 1%’ers in ALL the major hubs that have been heavily locked down this entire time…New York CitySan FranciscoLos AngelesChicagoSeattleThere is a MASS exodus from those cities, and it’s not PROPORTIONAL.The rich are leaving, and my argument is that they are NOT going to go back…For instance, my wife and I have been blessed enough to work with a realtor in Miami recently.Miami is wide open, and honestly quite wonderful.People are happy, and living their lives. He isn’t even a popular realtor, far from it.But he is doing 7-10 one year leases PER DAY for people moving in from those cities I listed above…PER DAY….I realize that’s a small sample size… But you don’t have to be a genius to understand that most of those people are never going to go back….Why should they? The taxes are higher, they’ve already been burned, and that trust has been completely eroded. It’s like SAYING you’re going to go back and eat at that restaurant with that waitress who was extremely rude to you….But you NEVER ACTUALLY DO IT…..I just think it’s CRAZY how big of an effect this is going to have, and for how long….I think people are TOTALLY underestimating it….It’s not like all these rich people are broadcasting their movements…It’s not exactly the most popular topic to discuss these days…But they are moving, nonetheless…And when you consider that cities and states REALLY ARE BUSINESSES at their core…We need to ask ourselves…Will this business SURVIVE?Are my revenues too small to support my expenses?When they are… what do we cut?Maintenance of roads?The schools?The police force?The city halls and courtrooms?I don’t know guys, I’m not saying I have all the answers, and I REALLY hope I’m wrong about this…But if there was a “stock market” for cities, I would be SUPER EXTREMELY BEARISH on the outlook of those cities that have had prolonged lockdowns, and EXTREMELY BULLISH on the cities that haven’t.Because, regardless of politics and viewpoints, the money is moving.And when the money moves, things change, and change forever.Just food for thought.See you tomorrow (tenses up for the dumpster fire in the comments)Kale Get on the email list at thekaleletter.substack.com

Open this if you’ve ever been frustrated in any relationship you’ve ever been in…Hey everyone, short note today, I don’t feel like I need to write you an essay every day :)One thing that I’ve been thinking about a lot (I know you’ll be shocked :) is the 1% rule.1% of your actions result in 99% of your results….1% of your decisions result in 99% of your outcomes…If you don’t believe me, just try to think about that for a few seconds… I bet you will find that there is a HUGE difference in the GRAVITY of certain decisions and actions, rather than others…I’ve also been thinking about this in terms of FRIENDSHIPS…The 1% rule literally applies to everything…So, honestly, I think this is probably true…1% of your FRIENDSHIPS will bring you more JOY and HAPPINESS than the other 99%, combined….I’ve been personally a little frustrated lately by a few characteristics in some of my friends.Some of it is little stuff…Some of it is BIG stuff…But regardless, I’ve been noticing it lately…And naturally, as a “fixer”, I’ve been thinking about how to help these friends fix these areas that I honestly think are hurting them and their happiness….But the more I was thinking…The more I realized that that was a REALLY dumb thing to do….Ever tried to change someone?Like honestly change something that is CORE to their personality?Pretty hard, huh?Damn near impossible, maybe….So, when I consider that unfortunate fact IN CONJUNCTION with the 1% rule, that tells me that 99% of my friends aren’t really making me the BEST version of myself anyway….It leads me to the awkward conclusion….That I may honestly just need to go look for stronger friendships….I’m not saying abandon your friends, or that I am abandoning mine….I’m just saying that the facts are the facts…1) You can’t change people, really. 2) The 1% rule states that the best use of your time is to find better people rather than trying to change people.Again, this might be rambling a little bit today, but hopefully it’s helping someone out there…I just feel like many of us SETTLE.We settle for relationships, whether they are romantic or just friendships, that are LESS than that 1% target. They are more or less the 99% of the AVERAGE that everyone has, nothing too miserable, nothing too incredible.I just think we are designed for something more.And from watching this 1% rule play out in EVERY area of my life over the past 4 years…1) Financially - 1% of decisions leading to 99% of wealth2) Marriage - Finding that 1% girl leading to 99% of my happiness3) Faith - Finding that 1% Church leading to 99% of my purpose…4) Friendships - Finding those 1% friends that lead to 99% of my joy in the friendship departmentYou get the idea.It IS real, and I think many of you reading or listening to this need to choose your battles.Would you rather battle against the REALITY that IS the 1% rule which applies to literally everything.Or instead fight gravity and try to fix someone who will never be in that 1% no matter how hard you try?The choice is yours.I know this was a random topic today but if this helped you please consider signing up for the free trial of this letter and most importantly forwarding this email to someone who you think it could help….Kale Get on the email list at thekaleletter.substack.com

Hey everyone!Hope you had an amazing weekend. For those of you who follow the markets closely, you know it’s been a pretty crazy 12 months. The stock market/bitcoin/and pretty much any other asset (think home prices, rare art, etc) have hit ALL TIME HIGHS. This, coupled with the fact that much of the World has been SHUT DOWN, begs the question…Does the government actually WANT to pump these assets to the moon?They have to be doing SOMETHING behind the scenes to be causing this, right?Otherwise, it makes no sense!Well, I won’t speak to whether they WANT to or NOT… (although, let’s be honest, most politicians are HEAVILY invested in whatever Wall Street is invested in…..)I will say this…They have NO CHOICE but to pump assets to the moon. Last week was a great example of what will happen if they DON’T intervene.ALL of the headlines blamed rising interest rates for the total bloodbath that was the stock market, bitcoin, and every other asset last week. I actually wrote a very detailed letter on why this matters last week, so read that one too if you haven’t already -> LINKBut basically, it all comes down to this…1) The government is in a crap ton of debt, we all know this.2) If interest rates RISE, the government will be in an EVEN WORSE position, because the interest payments on their DEBT will rise. Pretty soon they won’t even be able to pay the interest….3) The only way to keep interest rates down is to print money to buy back their own debt.4) Printing money BOOSTS ASSETS, because it DEVALUES the currency that is being printed. 5) Thus, assets aren’t necessarily getting more VALUABLE, the currency is just getting LESS valuable.You should probably stop and read those 5 points again. I’m serious.If you understand those 5 points, you already know MORE than 99.99999% of the population, who has no idea about finance or saving or wealth.Get the basic idea of those 5 points? Good.Now, let’s take this one step further okay?In point #3, I said -> 3) The only way to keep interest rates down is to print money to buy back their own debt.Now, there are a bunch of different ways to do this, the main ones are words you have probably heard of….A) Quantitative EasingB) Yield Curve ControlLet’s break these two down real quick I promise they aren’t that scary. Quantitative easing is literally just the government pledging to buy back a certain amount of their debt. I.e. they will announce, “We are going to purchase $1 trillion of 10 year Treasury Bonds (their own debt)”QE is basically just a fancy term for “money printer go brr…”Yield Curve Control, on the other hand, is even MORE aggressive. Remember how I said that if interest rates go UP the government gets screwed?How they have NO CHOICE but to print money to correct it?Well, sometimes, they will simply CAP interest rates. Yield Curve Control simply means that they will CONTROL the YIELD (the interest rate).See?So… for instance, the Gov could step in and say…“INTEREST RATES ON 10 YEAR TREASURIES ARE CAPPED AT 1.5%.”In normal person speak that means…“WE WILL BUY AN UNLIMITED AMOUNT OF OUR OWN DEBT BACK FROM OURSELVES IN ORDER TO NEVER EVER EVER EVER LET THE INTEREST RATE GO ABOVE 1.5%.”Read that sentence back to yourself real quick.Sounds pretty aggressive huh?And yeah, it is. Oh, and if you think this is something that would never happen, maybe check out the headline from MoneyWeek, TODAY…I’m here to tell you that YCC is coming, and probably coming sooner than we thought.Last week was the perfect example.Absolute bloodbath because interest rates went up.This morning, everything in the GREEN, because the GOV made comments about making sure that those rates are never able to rise….If this type of manipulation of the markets seems wrong to you…It’s because it IS.However, it doesn’t matter, because like I said, the Gov has no choice but to keep on doing it, or there will literally be a global financial crisis.If they were to let interest rates go up…Stocks would crash by 50%-70%+Mortgage rates would skyrocketRetirement funds would be gutted.And the snowball effect of those 3 things alone would likely lead us into a depression 10x greater than 2008 as the dominos fell around the World.I don’t know much about the Gov..But I do know this…They don’t get re-elected by causing global depressions.So they WILL continue to do everything in their power to stop that.And the best tool they have in their arsenal is YCC.Expect to hear more and more about it in the coming months and for them to actually implement it sometime this summer…When they do, or if markets even catch a WHIFF of it…You might as well hold up a GIANT BILLBOARD that says…PUMP STOCKS, BITCOIN, AND THE PRICE OF ANY SCARCE ASSET TO THE MOON!!!! I’m serious. See you on the moon, and see you subscribers tomorrow.KaleTHIS LETTER IS STILL AVAILABLE AS A FREE TRIAL FOR 30 DAYS WHAT ARE YOU DOING :) -> Get on the email list at thekaleletter.substack.com

Open this if you’re sick of “keeping up with the Joneses….” and just want to be happy…Hey everyone! First off THANK YOU to all my new subscribers, this letter has been absolutely blowing up recently and I only have YOU to thank for sharing and subscribing. Remember, you can subscribe for a FREE 30 day trial by clicking the blue button, and then it’s super cheap after that.And there’s always big blue share buttons to share with your loved ones! You’re definitely going to want to share this one.Ever feel jealous?Ever compare yourself to other people?Be honest.Of course you do, we all do it. I heard this tip on a podcast the other day and I can’t remember which one for the life of me, but it has REALLY helped me a massive amount. Here’s how you can eliminate jealousy and comparison forever, okay?I feel like there should be a drumroll or something…It really is THAT good….Oh well screw it..Whenever you compare yourself to someone, you must be willing to exchange EVERY aspect of your life for theirs… NOT just the part that you are obsessing over…Whoa. Okay. I don’t think you understand how game-changing this is yet so let me break it down.Let’s say I’m jealous of this super rich guy that I follow on Instagram…(this may or may not be a true story)He sold his first company for $100 Million..And his second company for $65 Million…He spends his summers in Monaco, and his winters in Miami. Man, seems incredibly amazing..I want that Yacht! I want the flights in the private jets!I want the condo in Miami!But now that I know the technique above, I analyze it deeper. I can’t have what he has, without also having EVERYTHING ELSE that he has…Do I really want his single life at age 40? No wife who loves me unconditionally?No….Do I really want to raise his kid? Who kinda seems like a spoiled brat?No….Do I really want to continue to wake up at 5am every morning to run yet ANOTHER company when I should just be retired and hanging out with my wife whom I love?No…SEEE???SEEEEEEEEE!!!!???It’s incredible!!! It really does work… you should try it….Another big hint…. it also works for THINGS you WANT but CAN’T HAVE….Let’s talk about FOOD haha….Man, if it’s possible to get jealous of what other people are eating, I’ve been doing a LOT of that…Doughnuts, pastries, carbohydrates in general…When trying to watch what I eat, I find myself obviously CRAVING the things that I can’t have….So, I started applying this concept to food as well…Well I definitely want that doughnut…But do I also want to look at my stomach in the mirror?Do I also want to feel strange taking off my shirt at the beach??You see what I mean? It works!You can’t have PART of something, without the WHOLE!One more example, for you single/dating people out there…The grass might always seem a little greener on the other side…She/he might look great, and I’m sure you can imagine having a lot of fun with that person.But have you considered ALL of what comes with that?What if her parents are complete wackjobs?Do you really want to listen to her talk about her obsession with the Kardashians?Remember, she isn’t just a cute picture on Instagram…She is a human being with a WHOLE LOT GOING ON that YOU KNOW NOT OF…..And you get ALL of that if you choose to jump ship from your current situation….Idk, I could GO ON with the examples, but I think you get the picture.Next time you are tempted to feel jealous, or compare ANYTHING, make sure you stop yourself. You don’t just get to pick and choose anymore.You don’t get to…Be jealous of that fitness model’s rippled abs without embracing his 4am wakeup schedule and obsession with broccoli.Be jealous of that guy with the Lamborghini without considering his 2 alimony checks to his first two gold-digger wives…Be jealous of that single person who gets to party and run around like a crazy person without considering that they probably wake up every morning feeling completely hollow and empty inside….You’re WELCOME for this one.I challenge each and every one of you to share this with AT LEAST 1 person. TRY IT OUT YOURSELF. It’s epic for your happiness levels. I’m serious. I feel amazing after learning this.Have a great day! Kale Get on the email list at thekaleletter.substack.com

Open this if you want to understand WHY the Government has NO CHOICE but to print money and stimulate the economy….Hey everyone!!Wanted to do an ECON 101 letter today. I’m going to do this the best way I know how… -> SIMPLE :)I always wondered 2 things…1) WHY does the Government keep endlessly printing money out of thin air?2) What are the warning signs, so we can see when they are about to print more?Here’s my understanding of it, I’m not one of those Harvard Professors so bear with my analogies please :)I just tweeted this out this morning…THIS GRAPH IS IMPORTANT SO CHECK IT OUT.As you can see from the graph, there has been a SPIKE on the US Treasury 10 Year Yield.Now, I KNOW trust me, most of you are like, “WHAT THE HELL IS A US TREASURY 10 YEAR YIELD”.Don’t feel bad, that’s exactly how I felt a year ago.I’m going to explain this SO SIMPLY, but here’s the TLDR: Whenever that yield goes UP? The Government prints money. It’s that simple.Okay so first, what is a treasury?Think about the Government like a REALLY badly run business.Like horribly bad.Like “they would have been out of business 100 years ago if they didn’t own all the bombs,” bad.Pretty much every single year, they SPEND more money than they MAKE.But wait, how does the Government make money anyway?Taxes. They get it from the people.HOWEVER -> those taxes NO LONGER come even close to covering their spending. Not by a long shot. So, they need to take out DEBT in order to pay for things (like roads and schools and aircraft carriers and massively inflated salaries for incompetent senators :))A TREASURY is what the government uses to take out debt. If you or I want a loan, we go to the bank, right?If the government wants a loan, they issue a TREASURY, which is basically just a note saying, “I agree to pay you X amount of interest over X time, in exchange for X dollars”.So, for instance, if they want to spend a Billion dollars on their newest stupid idea, the Government can issue a Billion dollars of treasuries, and dangle some INTEREST RATE as an incentive for people to give them that money…Make sense?Amazing.But wait, what does 10 year yield mean?Glad you asked. 10 year is just the time frame.Yield, is the interest rate (how much you would make for loaning the government your money).Here’s where it gets juicy, okay?Those interest rates used to be GREAT!As early as 20 years ago you could make 5-10% RISK FREE on any dollar you had saved up, depending on how long you loaned it to the Government. Obviously, this was a great deal, particularly for OTHER GOVERNMENTS and BANKS, who also want to make money and have a lot of money to spend.So they were buying up these treasuries like wild fire!!It was basically like…“HEY! YOU HAVE BILLIONS JUST SITTING AROUND? GIVE THEM TO US AND WE WILL PAY YOU 10% FOR DOING NOTHING AND KEEP THEM SAFE FOR YOU! WIN WIN!”But now, oh, have things changed….That’s the 10 year yield….yikes, right?So much for a “free lunch”.Those days are OVER….Ever since 1980, the interest rate has literally fallen off of a cliff.This is 100% a symptom of DEBT.In very simple terms, as the US gets MORE and MORE in DEBT, they can’t AFFORD to pay any more interest!It makes sense right?If you were $1,000 in credit card debt…You could probably afford a few hundred bucks in interest….But if you were $1,000,000 in debt?Not so easy to pay that interest, right?That’s exactly what has happened, but at a GLOBAL scale….Okay, I lied, here’s where it ACTUALLY gets juicy.Imagine you are China, or a big bank, or whatever.You’ve been loaning money to the U.S.A. for YEARS!and they always paid you 20%.Then it was 15%…then 10%…then 5%…How soon would you say, screw this?I’ll answer that for you…(a few years ago).Basically, because interest rates are now at ZERO (and have gone NEGATIVE in many countries) there is now NO incentive for ANYONE to buy them!Why the heck would I lock my money up for 10 years, for a zero percent return???You’d have to be insane!!!!So, that begs the question, how does the U.S. pay for all its debt?If no one is buying treasuries, that means that they have no money to pay for anything. Taxes ain’t covering it, remember?So, who buys them??AND HERE COMES THE MOST FAMOUS MEME OF ALL TIME….That meme has gone insanely viral, because it’s so true.The central bank (in the U.S. we call it the “Federal Reserve”) steps in and BUYS all the treasuries.Now, you should be thinking… WTF?How can one part of the government buy stuff from another part of the government?That doesn’t even make any sense!!!How do they even have money to buy things, I thought the whole point was that they don’t have any money to begin with!!!Exactly. You are a smart one…They don’t have money, they print it out of THIN AIR.See, the Federal Reserve has a magic computer.With a single keystroke, they can manufacture as many dollars as they want. Because this whole treasury thing is super complicated, most people don’t realize what they are doing, but it’s simple as that. It’s like if you or I..Normal people…Instead of paying our credit card debt…We went on a magic computer.Hit one button…And sent dollars over to our credit card to pay it.That’s literally what they are doing….Hey if your mind is blown right now I’d encourage you to share this with someone or subscribe for heaven’s sake it’s free for 30 days…Okay okay okay so what does this have to do with what I said at the beginning?The INTEREST RATE on these TREASURIES is going UP, not DOWN, why would this mean that the Government is going to print more money?But that’s the thing, remember?In the past, maybe a rising interest rate would have encouraged OUTSIDE buyers to come in and bail out the U.S.Unfortunately, those buyers are LONG GONE.They aren’t coming back. That bridge has been burned. So, if interest rates go up, the Government is LITERALLY just shooting itself in the foot!!!!ALL of its debt gets MORE expensive, and MORE impossible to pay off. If those rates go up, it becomes EVEN MORE obvious that we are living in a ridiculous monopoly World that makes no sense!!!How can people be hoodwinked into believing that this debt will get paid off, if the Gov can’t even pay the INTEREST on the debt, much less the principle!No, that won’t do, that won’t do at ALL!That’s why the tweet above is WITHOUT A DOUBT the most SURE indicator that more stimulus is INCOMING, and INCOMING SOON.If those rates spike even a LITTLE BIT, everyone in the Federal Reserve gets cold sweats and night terrors, no joke.So, look out for more funny money entering the system, asap!And watch the prices of ASSETS!BusinessesBitcoinRare ArtStocksAnything with ANY scarcity to it will continue its rocket ship upwards.CONGRATULATIONS! YOU NOW UNDERSTAND THE INNER WORKINGS OF THE MONOPOLY GAME WE ALL LIVE IN!!!If you learned more in the last 10 minutes than you learned in your entire college education you probably owe it to yourself to subscribe. It’s free for 30 days. And I know a bunch of teachers and educators and smarter people than me read this. So share it with your students for the love of Pete. They need to know how this crazy system works.See you tomorrowKale Get on the email list at thekaleletter.substack.com

Open this if you want super powers……Hey everyone! I was sitting here this morning trying to figure out what to write to you all. I honestly want to help you every day, and sometimes it’s hard to think of what will have the most impact. So, I was literally just asking myself, what is the biggest difference between myself and some of my “less successful” peers?Again, I’m not saying that I’ve made it, far from it.But there is one SUPERPOWER that I think that I have, that most people don’t.If this helps you, let me know in the comments and share this with someone please! :)It all stems from this very famous quote…Dang, it that’s not profound, I don’t know what is. Let’s break down this very simple quote real quick, because it really is quite powerful.It has 2 elements1) STRONG IDEAS (CONVICTION)I truly believe conviction is a super power. That’s what John Gruber means with this quote.There are ideas that are weak, right?We’ve all heard that person that “wants to start a business” and “has an idea” but never actually does anything. That’s a WEAK idea.It lacks the conviction necessary to succeed. And then, on the other end of the spectrum, you have dude’s like Thomas Edison. Tried 5 bazillion times to make a lightbulb, failed every time. But, he never lost conviction, and you’re literally reading this right now because of him.I rarely see people with conviction anymore, and it’s sad. As a society, we’ve all failed so many times that it’s strange now to bring up dreams….It’s “weird” to talk about a better future, and the outlandish goals you have for yourself and your family…So instead, we gossip, or we talk about sports…My challenge to you today is to have some CONVICTION. Believe in something SO DEEPLY that it SPURS YOU to action.Real quick cheat sheet for developing conviction, okay?A) Do your RESEARCH.B) That’s it.Ha! I know that may have seemed anti-climactic but it isn’t.Ever shopped for something online?Something you REALLY cared about?How many reviews did you read before you purchased? 1?If you’re like me, you probably read more like 100…And watched every YouTube video about it…And called the manufacturer to see if they were legit… Etc..That’s doing your research. And guess what, when you receive that item and it meets your expectations?You have CONVICTION about that purchase. About that company. You KNOW you did the right thing, and nothing can sway you.If I were you and I was starting a business, or making an investment, I would DO THE RESEARCH.That’s what separates the people that “try” from the people that “win”.For instance, my students who KNOW Amazon is the best way to start a business online don’t fade away when things get tough. They have CONVICTION to keep going because they’ve done their research.2) LOOSELY HELD (THE ABILITY TO CHANGE YOUR MIND)This might be even more important. The smartest people in the World are not the one’s with the PHD’s.They are the ones who have (very publicly) CHANGED THEIR MINDS on important issues. The ability to PIVOT, to go a different direction, may be the single most important characteristic for success in ANYTHING in life.I cannot fully describe to you in this format how many THOUSANDS of times I had to pivot and change direction in order to become “successful” and own multiple 8-figure companies.It’s almost ridiculous. People think the path to success is a straight line, it’s absolutely, unequivocally, NOT. You MUST be able to change your mind, and change it QUICKLY, to survive.I like to think of business like this…Imagine you are a caveman…You hear a rumbling outside..That doesn’t sound good, at all…Could be a bear, could be a tiger, who knows….So, you inch towards the cave opening, spear in hand….Unfortunately, it’s worse than you think.It’s not one lion.It’s a pack of 12…And they are circling….What do you do?Do you charge in like a madman? One last stand?Of course not… You silently retreat into the cave and find your sling…You return to the mouth of the cave and fire bullets well over the lions heads…The racket causes them to turn and investigate, and you slip off into the night….See what the caveman did?He pivoted.He changed his mind.It may sound ridiculous, but there are way too many entrepreneurs and PEOPLE running headlong into a pack of lions, simply because that was their original plan.Screw the original plan.Change it.Make it better. But again, I have ONE TIP for doing this well….DO YOUR RESEARCH.You all know I love Bitcoin right?It would be super awkward for me to tell you that something changed about it, and you should sell it. But I NEED TO GET THIS RIGHT.So, I am 100% ridiculously committed to my RESEARCH.Yes, I have CONVICTION about Bitcoin’s attributes.But should any of those attributes CHANGE?I DO MY RESEARCH EVEN DEEPER.I must get to the truth.I must know.Because if the truth has changed, I must pivot. That’s all I’ve got for you today guys! I hope this helped. Let me know if it did!KaleThis letter is free for 30 days still! -> Get on the email list at thekaleletter.substack.com

Hey everyone!So, today, I wanted to just briefly go through a few things that most people don’t understand about Bitcoin, even if you’ve been “doing this” for a while.My goal is to make this useful for you even if you are a beginner.P.S. I’m also not going to go through all the typical onesThe Gov will ban itIt’s a Ponzi schemeThere’s no intrinsic valueetc. For all those I will refer you to this EXCELLENT article that basically busts every single one of these arguments into little pieces… -> https://safehodl.github.io/failure/1) Bitcoin is like a stock.I hear this one way too much.Technically, a stock is valued at the discount of its future CASH FLOWS.Put simply, that means that the BUSINESS UNDERNEATH IT is supposedly what is determining the price of that stock.Now, I know we’ve seen stocks go through the roof even during a pandemic, so obviously there is a lot of wiggle room there.But Bitcoin is NOT like a stock, because it doesn’t get “overvalued” the more that the price goes up.A stock gets overvalued because it values a company that only produces 100M in revenue at 700 Billion dollars or whatever. That makes sense.But Bitcoin actually gets MORE valuable as the price rises…Why?THINK OF IT LIKE FACEBOOK.When Facebook had 1 user, how valuable was it?Not very, right?10,000 users?Pretty valuable.1 Million users? Really valuable.2 BILLION monthly active users? You get the idea.At its core, bitcoin is a NETWORK EFFECT, not a stock.There are no “cash flows” underneath it, in which to value it. Its value comes from the NETWORK, and as the NETWORK grows, the price goes up.It really is that simple. 2) It’s in a “Bubble”Saying it is in a “bubble” is like saying that Facebook was in a “bubble” in 2012.That didn’t work out for people so well. In fact, it’s kinda like saying that the “Internet is a bubble” in 1997.Actually, it’s exactly like that. Check this out3) It’s going to “crash soon” because it “always does”.Actually, no.Sure, there are ups and downs. Anytime something goes from literally worth ZERO DOLLARS to 1 TRILLION DOLLARS in the span of 12 years, there will be some ups and downs, sorry to break it to you.However, saying a crash is imminent honestly isn’t looking at the chart.This is going to hurt your brain, okay?Humans aren’t good at understanding exponential technologies (see my #1 most recommended book for 2021 -> Jeff Booth, the Price of Tomorrow)If this cycle follows the pattern of the last one, we still have a LONG way to go.See that blip in 2017 where the price went from 1k -> 20k?That’s where we are right now…The price peaked in December 2017.Actually, 4 years ago today, on February 22, 2017, the price was $1,123.So, if history repeats itself, we still have 20x up from here… this year…I’m not saying that will happen but I sure wouldn’t be selling at this moment.Insane. I know.4) Grayscale buys an insane amount of Bitcoin, and those coins are never coming back on the market. Never.For those that don’t know, Grayscale is one of the largest buyers of Bitcoin in the World.As you can see from the chart, Grayscale currently has almost 35 BILLION dollars worth of Bitcoin.Every time someone buys a share of Grayscale, Grayscale buys Bitcoin.The CRAZY part is, even if someone sells their share of Grayscale, they don’t sell the Bitcoin… It’s a complicated back end agreement, but here’s the just of it…Without a redemption program, GBTC essentially can only purchase Bitcoin but not sell it. The only scenario that GBTC sells Bitcoins is to cover trust fees and expenses.According to Grayscale financial statement, GBTC sold 3,469, 3,843, and 4,641 Bitcoins to pay fees in the years of 2017, 2018 and 2019, while buying 7,213, 32,281, 61,555 Bitcoins in these three consecutive years.WHY THIS MATTERS: Ever heard of supply and demand?Obviously, there are only 21 Million Bitcoin. Having someone buying this insane amount of Bitcoin every day, with ZERO intention or even ABILITY to sell them, does only ONE thing for the price (it goes up).5) Bitcoin is “Expensive” and Etherium & Dogecoin are “Cheap”First of all, do you WANT Gold to be cheap?If gold was cheap, wouldn’t that make it loose some of its allure?What’s the point of a Gold necklace, if Gold isn’t actually valuable?The same is true of the DIGITAL version of Gold, Bitcoin.The more expensive it gets, the more rare it gets, and the more people want it.Sure, Etherium and Dogecoin are CHEAPER in dollar terms right now.But how many are there?I’ll wait.The answer is, no one really knows. You’re buying something that doesn’t have a fixed supply. That isn’t scarce. And that has sketchy if not downright scammy technology behind it. I could go into all the details here, but I think the best analogy is this. Imagine you only get one shot at proposing to the woman of your dreams (ladies, you’re going to have to just go with this).Are you going to present her with a DIAMOND? (Scarce, Rare, Valuable)Or are you going to hand her a ring pop?I personally prefer to go with the diamond, particularly where my money is concerned.p.s.s.s for people that are VERY new.You don’t have to buy a whole Bitcoin. You can buy $5 worth. 6) It’s “risky”, “volatile”, kinda like “gambling”.Okay, I said I wouldn’t do the really common misconceptions that have been debunked multiple times by people way smarter than me.DO YOUR RESEARCH. Oh wait, that’s why I wanted to write about this one ^^^^LITERALLY the only reason I’ve ever seen for someone to think that Bitcoin is akin to gambling is that…They HAVEN’T DONE THEIR RESEARCH…And that’s okay. If everyone had already done their research, Bitcoin would already be $10,000,000 a coin and we wouldn’t be able to buy a whole coin to save our lives.Also, one of the best responses to this is…“It’s been the best performing asset over the past DECADE. Literally better than anything else. So, unless you are trying to trade it and make money in one day, if you would just have bought and held it you would have outperformed literally everyone. Remind me how that is risky again?”7) The smartest people in the World are in this space.There’s not much else to say other than, if you think that Bitcoin is only for drug dealers and criminals, you need to hurry up and get educated.If you simply follow me on twitter -> https://twitter.com/kale_abeYou will see this immediately. I’m talking about BillionairesSavantsQuantsHedge Fund ManagersS&P 500 CEO’sStatisticiansEngineersSoftware WizardsJust go check it out, one letter isn’t going to convince anyone.See you all tomorrow! Crazy day today for me, sorry to cut this one a little short!Kalep.s. if you aren’t subscribed, why? It’s FREE for 30 days. If you hate it I’ll give you your money back. (you won’t hate it). Get on the email list at thekaleletter.substack.com

Here’s why the price of Gold will NEVER go higher than it was in August 2020. Never. Hey everyone! Happy Friday!Want to finish up this week with a warning, and no, I’m not saying you shouldn’t buy gold JEWELRY. That’s great, if your girl is into that…Mine prefers ROSE Gold.. But I digress…We’re talking about Gold as the ASSET!Now, for many of my loyal readers, you know I’ve been cautioning you for nearly 8 months now to invest in ASSETS that have SCARCITY. The reason for this is that money is being printed out of thin air by our Governments worldwide. For instance, and you may want to be sitting down for this…35% of all US dollars in existence have been printed in the past 10 months. Wow, that’s insane, and it’s obviously not stopping anytime soon. So, to prevent your dollars from inflating away to literally nothing….You have to own assets!I’ve been recommending on this letter1) Your Own Business2) Bitcoin3) A basket of technology stocks 4) Gold, SilverHowever, you may have noticed, I stopped recommending Gold and Silver about 5 months ago… and personally have zero dollars invested there. Why is that?Well, REALLY QUICK, I swear it’s important, let’s establish a brief history of Gold.3600 BC: Gold is first smelted in ancient Egypt.600 BC: The first gold coins are struck in Lydia, Asia Minor. These are a crude mix of gold and silver.1717: The UK sets the gold standard. This means currency is linked to gold at a fixed rate.1848: The California Gold Rush begins when gold is found at Sutter’s Mill in Coloma by James W Marshall.1870-1900: The rest of the world apart from China adopts the gold standard.1914: Many countries move to fractional gold standards, inflating their currencies to help pay for the First World War. They don’t return to the gold standard until 1925.1944: After the Second World War the gold standard is replaced by a system of nominally convertible currencies related by fixed exchange rates called the Bretton Woods Agreement.Although gold initially served as the base reserve currency, the US dollar gradually becomes the reserve currency which is linked to the price of gold. Central banks continue to keep a portion of their liquid reserves as gold in some form.1971-73: US President Richard Nixon abandons the Bretton Woods Agreement. This means the dollar and other global currencies are no longer linked to the value of gold and the US can effectively print money at will.Whew, you still with me??Obviously, 1971 is where it all went haywire. There’s even a website dedicated to this year. We can trace back pretty much every problem we have in our current society to that pivotal moment in 1971. Don’t believe me? Check it out after you finish this letter -> https://wtfhappenedin1971.com/“But Kale, you’re saying DON’T buy Gold, Gold seems like the only good thing we had!”Yep, you’re right, the key word is “Had”.The reason Gold has any value, other than Jewelry, is simple. It’s SCARCE.It’s hard to get.It’s hard to mine more of it. Thus, you are able to STORE VALUE in it, because people can’t PRINT IT.This is great, absolutely fantastic. However, it does have many flaws that make Gold difficult to use.1) It’s heavy2) It’s hard to move around due to it’s value (security concerns)3) It’s hard to verify if Gold is real or fake4) It’s hard to divide it up into smaller pieces for smaller transaction sizes5) It’s not totally scarce. If Miners are motivated, they can increase the supply at least 2% per year. We also don’t know how much Gold is in the ocean or on asteroids/other planets. Now, before 2020, these issues honestly didn’t matter.It was still MUCH better than holding cash in a bank account, and people always saw it as a great hedge against inflation.And then, something broke.I, luckily, saw this coming. Here is the stock I owned, that tracks the price of Gold. (I would have bought the real thing, but again, that’s difficult, another of the issues…)As you can see, after Covid hit, and the Gov started the printing press, Gold performed exactly as expected, rising month over month.And then it hit August. And all downhill since…I’m going to make a pretty bold claim here on this letter…Gold will NEVER go higher than it was in August.Never, ever. If you own Gold, you should sell it all. Here’s why.Check out this chart of Bitcoin instead…Notice how Bitcoin started to go parabolic, at the exact same time?Coincidence? I think not.Guess what also happened around that August time frame?MicroStrategy shares have been on a tear since August as some investors looked at the stock as a way to gain exposure to bitcoin. Shares had been more than 660% since Aug. 11, the date the company revealed its first bitcoin buy. The stock hit a 52-week high of $1,315 on Feb. 9.Hmmm…..So…1) Gold peaks2) a Publicly traded company buys a crap-ton of Bitcoin and starts teaching the World why it’s “Digital Gold”.3) And Bitcoin starts a historic price run…All in the same month?Coincidence?Doubtful, actually, pretty much impossible.Here’s a few smarter people than me talking about it…I am a long term dollar bear and gold bull but have been neutral on both for over six months. Lots of liquid poured into a funnel creates a torrent. Bitcoin maybe The Stimulus Asset. Doesn’t look like gold is. - Jeffrey Gundlach - DoubleLine Founder and CEOBloomberg’s Lynn Thomasson explained it well by saying “Gundlach’s comments are another sign the investment case for Bitcoin is winning over institutional money managers and possibly siphoning cash from the gold market. Historically, traders have turned to the precious metal as a way to play rising inflation expectations. But over the past year, it has been range-bound and gold exchange-traded funds have seen outflows.”And here’s why I’m utterly convinced Gold is dead, forever.1) We don’t need 2 “Stores of Value”.Why aren’t there two “Gold’s?”Why has Gold ALWAYS been the standard of wealth preservation?Because it’s universal. Everyone agrees that it’s valuable. Everyone knows what it is.And it isn’t owned by anyone, no one government, nothing.You don’t need 10 of these assets, you just need 1 that everyone recognizes.Gold has been around for 4,000 years. I would argue that if the market NEEDED more “Gold’s” then it would have found more. It didn’t. 2) Bitcoin is better at being Gold by about 1,000xLet’s just do a thought experiment. Let’s say you need to move $1 BILLION dollars from New York City to London.How much would that cost?Now, be careful here.I know many are thinking “we will just send a wire!”But that isn’t final settlement. There are like 10 banks and processes involved with doing that.I’m talking about holding an ASSET that you KNOW is yours, that isn’t owned by some government or some bank.So, to send $1 BILLION of Gold…You’d need.a 747 plane…Dozens of armed guards…A vault…Dozens if not hundreds of permits and other paperworkMinimum 18 hours of effortAbout $5,000,000 to finance it all.In contrast, you could use Bitcoin.1 hour.$5That’s it.And the crazy part is, I’m not exaggerating. Bitcoin is…Scarcer than Gold (Completely capped supply vs 2% at least)1,000,000x easier to moveMore secure (impossible to hack, don’t need security guards)More divisible (divide down .0000000000001+)Completely decentralized instead of held in Government vaultsVerifiable in seconds with any computerAnd many more…I hate to break it to all the “Gold Bugs” out there…But Gold reminds me of Barnes and Noble…Or maybe Blockbuster….Sure, Bookstores had been around for thousands of years..Blockbuster, not so long, but still…It seemed impossible that they would cease to exist…(I know, Barnes and Noble still exists, but when’s the last time you went to one?)And then little old Amazon came along…And put the Bookstore online…And then Netflix came along…And put Movies online…And extinction came QUICKLY for the current system.If you think that the same won’t happen for the “Store of Value” category, you are shockingly mistaken. This is a “winner take all” battle.The market has already spoken, and I expect it to speak QUITE LOUDLY over the next 10 months as well.Sell your Gold, buy the digital version.If you don’t know how, here’s an easy link from my friends over at Blockfi -> https://blockfi.com/?ref=e9fefa3eI honestly don’t care if you use it or not, Swan Bitcoin is also great -> https://www.swanbitcoin.com/kale/With either one I think there is a bonus if you deposit a certain amount, like $10 free or something.I hope this letter was helpful to you.These take me a while to write, and I wish more people would read them.If you could take 30 seconds and forward this to people who you think it would help, that would mean the WORLD to me…They can subscribe and get this letter 5x a week for FREE just by clicking the “30 day trial”.After that, it’s like $50 a YEAR. See you on Monday!Kale Get on the email list at thekaleletter.substack.com

Open this if you’ve ever dreamed about getting a massive check….Hey everyone!Crazy news today in the Amazon FBA world. Thrasio, the #1 Buyer of Amazon FBA Companies globally, has raised ANOTHER $750 Million dollars to keep buying more businesses. Thrasio has raised over $1.75 BILLION to date….AND, this funding round was OVERSUBSCRIBED.That means that there were more investors wanting to invest than Thrasio could even handle….The company is now expanding globally and hiring 30-40 people a WEEK. They are now up to over 700 employees and contractors.The CEO is quoted as saying -> “Thrasio continues its exceptional growth. Over the past two months, we’ve been acquiring $1.5 million in revenue per day. Thrasio is now closing two or three deals every week.”Wow, that’s a lot of Amazon businesses. So, what does this mean for YOU?Here’s a few quick things to note, whether you are currently selling on Amazon or not…1) The “Amazon is a scam” argument, is dead.If this doesn’t completely bury that argument once and for all, I don’t know what will. Thrasio’s investors include… JP Morgan, Chase Bank, Goldman Sachs, BlackRock, Barclays, UBS, Credit Suisse, Oaktree, and RBC.Those companies don’t mess around…They wouldn’t be investing in a company who’s stated business model is to AQUIRE and RUN Amazon FBA Businesses, if selling on Amazon was a scam. Simple as that.2) Floods of Money Flow DownstreamObviously, 2020 cemented Amazon’s dominance.If you weren’t shopping on Amazon before, you are now.Amazon’s revenues have always flowed downward to its sellers, which is why it’s been the best way to start an online business for over 10 years.However, because Amazon is growing so rapidly, the flood of institutional money has come in.The “big dogs” want a piece of the pie. And that means they are coming in and funding dozens of companies like Thrasio in order to buy up as many Amazon FBA Businesses as possible…3) Thrasio is not the only one doing this…Thrasio may be the largest, but there are dozens if not hundreds of well funded companies doing exactly what Thrasio is doing, which means more money available for sellers. 4) Selling a company is by far the quickest way to get “ACTUALLY RICH”.Did you know that most billionaires aren’t actually rich?It’s true. They don’t have billions in their bank accounts. They are just rich “on paper”.Their stock is valued in billions of dollars, but unless they sell their stock (which is often difficult for CEO’s) they actually don’t have the cash.In contrast, when you sell your company, you simply get a massive check.After seeing many of our friends and clients pull this off, I will tell you from personal experience that NOTHING changes someone’s lifestyle more quickly than receiving that massive check in the mail. Nothing. 5) In this market, having an exit plan is like knowing where a vault of Gold is….Obviously, markets are crazy right now.You only have to look at the GameStop thing to realize that.Like I’ve written about in many letters prior, I don’t anticipate this stopping anytime soon. The governments NEED to keep printing money, which will keep causing the markets to rise. What does this have to do with selling your business?Well, if you get a big check in the mail for your business… all the sudden, this crazy market becomes your CASH FLOW.By investing in the right things, you can take your millions and simply “live off the interest”.I’ve discussed this in previous letters in detail, head to the archive and search for “the 4% rule”.(*hint* whatever that “big check” amount is, just assume that you can withdraw 4% of that every single year and never even TOUCH the big amount… talk about freedom!)All of this is incredible news, guys and gals. When money pours into a market like it is pouring into Amazon FBA, people get rich, and they get rich, quickly. Obviously, it takes the right education, work ethic, and focus to get it done, but we are seeing it happen left and right with our clients. You know you can always schedule a consultation with us by going to nineuniversity.com and clicking on “Nine University Custom”. We will put together a custom solution for you and your goals.Another easy way to keep tabs on all of this is to subscribe to this letter. I write it 5 days a week to subscribers, and for a limited time, I’m offering it FREE for 30 days. If you don’t like it, I’ll refund you. Simple as that.See you subscribers tomorrow!Kale Get on the email list at thekaleletter.substack.com

Open this if you want to know what the most obvious investment of all-time is…..Guys, Gals, its blindingly obvious at this point. It’s so ridiculously obvious that I need to share a VERY SHORT story with you to illustrate how obvious it is. Okay here goes. Once upon a time, there was a man named Michael Saylor.Michael Saylor had really big kahunas.He is the CEO of a publicly traded company, MicroStrategy. He went ahead and purchased a crap ton of Bitcoin. To date, they have purchased 70,470 BTC (yes you read that right) at an average purchase price of $15,964 per bitcoin.That means, they have spent $1.125 BILLION on Bitcoin.That bitcoin is now, as of today, worth $3,593,970,000.That’s almost $4 Billion if you can’t read a number that big (I sure can’t).Just to put that in perspective…It took Saylor’s company 25 YEARS to generate $400 Million Dollars.So, in about 7 months, Saylor has generated 798.49% MORE MONEY than he generated in the HISTORY OF HIS COMPANY. That’s bonkers level crazy. But oh, this story isn’t over.Saylor hosted a “Bitcoin for Corporations” event in early February. I attended a few of the sessions, it was amazing. And it was a smashing success. yes, you read that right.nearly 7 THOUSAND different companies attended. Now this is when it starts to get crazy.Today, yes, Today, Michael Saylor announced that his company is raising $900 MILLION to (you guessed it) buy MORE bitcoin….Now, let’s just stop and think about this for a split second. Obviously Saylor has enough BTC, right?Like, he’s got plenty. So there’s no need to do this, literally ZERO NEED, unless he KNOWS, FOR SURE, that his conference was a success….Are you actually sitting there and telling me that Saylor isn’t in contact with these CEO’s, personally?Last week, a CNBC anchor asked Saylor whether he helped convince Tesla’s Elon Musk to invest $1.5 BILLION in Bitcoin….Here’s the clip..You can literally see him smiling ear to ear and laughing.OF COURSE HE HELPED HIM ARE YOU SERIOUS?So, here’s the deal.1) There is absolutely no doubt that Michael is in direct contact with hundreds, if not thousands of the most powerful CEO’s in the World.2) Those CEO’s are actively working with their accountants, lawyers, and boards of directors to purchase a crap ton of Bitcoin. This process takes time, and they are referring to Michael Saylor’s “playbook” in order to get it done quickly (because he’s already done it.)3) Saylor knows, without a doubt, that this is going on. So, logically, he is buying more Bitcoin before these other “big dogs” do. Because when they buy, the price will go up, and he will make even more money than he already has.That’s honestly it guys and gals. There has never been a more obvious investment, because there has never been another Bitcoin.You don’t need to be a brain surgeon or rocket scientist like Elon Musk or Michael Saylor to understand it. It’s simple supply and demand. There are only 21 million Bitcoin, there can never be 21.1 million.There are thousands if not tens of thousands of corporations lined up to buy this stuff.There are not enough coins to go around.The only way for everyone to get some, is for the price to rocket upwards, and convince some “weaker hands” to sell their coins. So, what should you do?1) If you already own BTC, please, for the love of God, don’t sell your coins to Michael Saylor and his friends. They have enough. 2) If you don’t own BTC yet, you should get some. Here’s the platform I use, I just got a referral code yesterday that will give you $10 free if you deposit $100. So that’s cool -> https://blockfi.com/?ref=e9fefa3eThat’s all I’ve got for now! Honestly I don’t benefit at all from telling you guys this, but it’s so freaking blatantly obvious that I had to. Many of you readers are already up obscene amounts because you listened to me, and that makes me happy. If this helped you, please consider subscribing, and SHARING (forward the email).Subscribing is free for 30 days (with a 100% money back guarantee) so it’s kinda a no brainer.See you subscribers tomorrow!Kalep.s. Oh, as if that story wasn’t good enough, the World’s LARGEST asset manager (Blackrock, 7 TRILLION under management) said that they are “dabbling” in Bitcoin, today. TRANSLATION? We are buying Bitcoin, and a lot of it. We’re saying “dabbling” because we don’t want to pump the price too much while we buy more…. Get on the email list at thekaleletter.substack.com

Everything you now use on a daily basis, that seems common, was once ridiculed as “impossible” by a REALLY smart person….Don’t believe me? Let’s do this.(as you read these, try to internalize the POINT of this exercise… -> people are STILL doing this today. All game-changing technology is ALWAYS underestimated, even right before its breakthrough, EVEN by the people that should know better…)1) 1902 - Flying? Yeah right.“Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible.” - Simon Newcomb, Canadian-American astronomer and mathematician, 18 months before the Wright Brothers’ flew at Kittyhawk.2) 1903 - Cars? Nah.“The horse is here to stay, but the automobile is only a novelty, a fad.” - President of the Michigan Savings Bank to Henry Ford’s Lawyer.3) 1916 - Movies? NO WAY.“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” - Charlie Chaplin - World Famous Actor, Producer, Director, and Studio Founder4) 1927 - Movies with SOUND? Get outta town.“Who the hell wants to hear actors talk?” - H.M. Warner, co-founder of Warner Brothers.5) 1946 - TV? No way that lasts…“Television won’t last because people will soon get tired of staring at a plywood box every night.” - Darryl Zanuck, movie producer, 20th Century Fox.6) 1995 - Internet collapse."I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." - Robert Metcalfe (the inventor of Ethernet)7) 2003 - Subscription music will never work.The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model, and it might not be successful.”— Steve Jobs, in Rolling Stone8) 2007 - iPhone? Piece of crap!“There’s no chance that the iPhone is going to get any significant market share.”— Steve Ballmer, Microsoft CEO.You guys get the idea right?What do all of these have in common?A) They were horribly wrong in their predictions.B) The predictions centered around some sort of EXPONENTIAL TECHNOLOGY. For instance, Airplanes exponentially changed the way the World functions. Military, transportation, commerce, etc.C) The people that were wrong were usually experts in their fields and it still didn’t matter.So what do we do with this information?Here’s how I see it…Don’t assume that an expert in one area is already an expert in another. For instance, Charlie Chaplin went on to become one of the most famous MOVIE actors of all time. But he said it would never work. Sometimes the best people get so focused on what they are currently doing that they miss what’s right in front of them.Get a variety of opinions. Of course there will always be naysayers, but for everything listed above there were also dreamers, who knew the truth. Often, the truth was not conveyed by traditional “experts”.Break it down to first principles. This deserves a letter of its own, but basically it means, break down a concept to its CORE, what is actually possible. For instance, the people that thought flight was impossible, were not thinking in first principles. First principles would say that as long as you generate enough lift, theoretically, ANYTHING can fly. Stay informed, keep studying. Don’t be afraid to change your mind. The smartest people in the World have been wrong so many times it’s crazy! Steve Jobs thought Apple Music would fail! And here we are. If you enjoyed this letter, I would REALLY appreciate it if you would share it and subscribe. For a limited time I’m offering it FREE for 30 days, if you end up not liking it I won’t charge you a penny :)Here’s a few more super bad predictions as a bonus, haha!“Fooling around with alternating current is just a waste of time. Nobody will use it, ever.” — Thomas Edison, 1889.“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.” — Albert Einstein, 1932“I must confess that my imagination refuses to see any sort of submarine doing anything but suffocating its crew and floundering at sea.” — HG Wells, 1901.“To place a man in a multi-stage rocket and project him into the controlling gravitational field of the moon where the passengers can make scientific observations, perhaps land alive, and then return to earth – all that constitutes a wild dream worthy of Jules Verne. I am bold enough to say that such a man-made voyage will never occur regardless of all future advances.” — Lee DeForest, 1926"There's just not that many videos I want to watch." — Steve Chen, CTO and Co-founder of YouTube, 2005.See you subscribers tomorrow!Thanks for reading and sharing!Kale Get on the email list at thekaleletter.substack.com

Open this if you want to hear a current update on the best performing investment of the last decade.Hey everyone!I was traveling last week, it was much needed. So, I apologize if the letters weren’t “breaking news” style, as I wrote them prior so I could spend time with my wife. So, BREAKING NEWS, Bitcoin is better than ever, haha.I’m sure many of you saw this, but last week Tesla put $1.5 BILLION dollars worth of Bitcoin on their corporate balance sheet.Obviously, this was the single most incredible Bitcoin news that has ever happened, and the market responded to it.Bitcoin rose nearly $10,000 in ONE DAY and now sits around $48,000 as of this morning’s letter. I’ve been telling you guys for months now that this was on the way, but seeing it play out in such a dramatic fashion is quite incredible.Here’s what this news means. One of the most valuable companies in the World now owns Bitcoin.The richest man in the World now owns Bitcoin (Elon Musk).Pretty much every investor in the World now owns Bitcoin through Tesla (Tesla is a part of the S&P 500, the most commonly traded ETF in the World. Every investor has exposure)Every single other company on the PLANET is now seriously discussing doing this.Like I said, I’ve been telling you that every company will eventually put BTC on the balance sheet.But this news virtually GUARANTEES that they are all talking about it, and talking about it seriously. Tesla ALREADY made more money simply by buying Bitcoin than they did by selling cars, ALL OF LAST YEAR. I’ll write that again, bigger, so you can see it.Tesla ALREADY made more money simply by buying Bitcoin than they did by selling cars, ALL OF LAST YEAR. I’m not a total genius but I am a CEO. And if someone told me I could make more money in a week than I made all of last year, simply by hitting a few buttons on a computer, I would do it. It’s a no brainer.There were a bunch of other Bitcoin announcements last week as well…The two most important, I thought, were.1) BNY Mellon (oldest bank in the U.S.) announced that it will custody Bitcoin for its clients. 2) Venmo announced they will allow customers to purchase BTC (likely in a month or less)Those two things alone would be CRAZY news a few years ago, but they are commonplace these days in the Bitcoin space.It honestly feels like an avalanche.Eventually, everyone and every company and organization will capitulate and jump on the BTC bandwagon.Now, for some straight talk. It’s not too late. If you Google “Bitcoin” there will be a bunch of idiots telling you that it’s going to crash, that it always crashes, that it’s a “bubble” all of that. They are completely, 100% wrong and it’s not even funny. Sure, we might crash down to 70k this year (after reaching 300k+) in quarter 4.But that’s about the only thing I see happening, if I’m being honest. It doesn’t take a brain surgeon to look at this one and make a decision. There are only 3-4 million Bitcoin available for sale.The rest are completely locked up, never being sold. In fact, 60% of ALL Bitcoin have never been moved in the past 12 months…Think about that…60% of the entire supply is just NOT FOR SALE.And now, you have every corporation literally in the World trying to buy some.You don’t have to be a genius to see what’s going to happen with the price.So, use it as your savings account.Don’t put off starting that business.You should do that, ASAP. But any money that you have left over?Just chilling in Bank of America?It NEEDS to be sitting in your BITCOIN savings account.Just do it, quick, and thank me later.Everyone also asks me, “How do I buy Bitcoin?”So I set up an account with my friends over at Swan Bitcoin -> https://www.swanbitcoin.com/kale/I honestly have no idea if I get a commission if you use them or not I could care less.I just know that they are the best in the biz and have the lowest fees so you might as well.Let me know if you have any questions!I could talk about this stuff till I’m blue in the face, but your best bet is to just trust me for now, get some BTC, and then LEARN MORE so you can have the conviction to hold onto it for a long period of time.KaleI write this letter 5 times a week while also running multiple 8-figure companies. I don’t need your money but if you are getting value please consider opting in for the 30 day free trial. I guarantee this letter will provide you a 7 figure value for a $50 a YEAR price, seems like a good deal to me! Get on the email list at thekaleletter.substack.com

Open this if you want a list of the best movies ever made! If you can’t find a movie in this list that you like I feel sorry for you, I truly do. Hey, you amazing human you.I’m traveling today and tomorrow so I thought I would do a couple fun editions of “The Kale Letter”.I’m just going to list out my top movies of all time and why they are amazing. I’m sure you will enjoy. And, if you come back tomorrow, I’ll do TV shows and maybe some more books or something.About TimeMy all time favorite. Yes, I’m a hopeless romantic, but it’s more than that. It is honestly profound and has a dead simple message at the end that will resonate with you for the rest of your life, most likely. Not a day goes by where I don’t think about this movie, I’m serious. It has changed the way I see the World. Just watch it and let me know what you think. The Fundamentals of CaringThis is a new one, will make you cry your freaking eyes out. It’s about this kid with Duchenne’s syndrome who is stuck in a wheelchair and his caregiver (who happens to be the guy who plays Ant Man)I know that description won’t do it justice but I bet you $1,000 you will LOVE it and cry and recommend it to all your friends. Oh and Selena Gomez is randomly in it and awesome. Yes ManJim Carey. A hilarious concept of saying YES to everything. Realizing it’s actually a super deep concept. A love story as well. Come on, seen it 10,000 times. Like a fine wine it gets better with age. SaltWant to watch the most badass movie of all time? Enjoy Angelina Jolie in her prime? (who doesn’t). Watch it. Interstellar Like space? Like to dream big? Like to watch movies by the greatest living director in my opinion? (Cristopher Nolan)Anything involving Will Ferrel.I’m serious, the guy is hilarious. Talledega NightsSemi ProStep BrothersThe Other GuysDaddy’s HomeNeed I go on? Just search the guy and thank me later.Eternal sunshine of the Spotless MindEnjoy movies that make you think? I literally found this movie in a film class, yeah, it’s that good.Catch me if you canLeonardo Dicaprio. A true story about a kid who launders a crap ton of money, becomes uber rich, poses as an airplane pilot and doctor, and runs from the FBI led by none other than Tom Hanks. Enough said.The PrestigeRemember when I said Christopher Nolan is the best director alive? The Prestige is literally a magic trick, played out on the screen. It’s about magicians (Christian Bale) yet by the end you understand that the only one who was really getting a trick played on them was YOU. Mind BLOWING. In TimeJustin Timberlake. A world where there is no currency, time literally IS money. If you run out of time, you die. Crazy concept that is so relevant to today’s world that it’s quite profound. Wedding CrashersHilarious. Classic. You’ve probably already seen this but it needed to be on the list.The NotebookSay what you want, this is a TEARJERKER I CRY EVERY TIME. Don’t judge me.The Next Three DaysHis wife gets wrongly imprisoned, he breaks her out. Pretty badass. InceptionHaven’t seen this? Do you even have a life?The KingdomSuper intense action movie that many haven’t seen. Will rock you and literally make you sweat. Oceans 11Obviously a classic. They rob a hotel casino. The sequels weren’t as good imo.The Spectacular NowA spectacular love story with two actors that have some of the best chemistry I’ve ever seen. Not cheesy like the others. A Beautiful MindUmm.. I apologize FOR YOU if you haven’t seen this classic. It’s about, you guessed it, a really really smart man who solves a really really important problem.RVYou may pee yourself laughing. You’ve been warned.Forrest GumpDuh. Okay, this is taking forever, here’s a DUMP of the rest of them you need to see. Just trust me.-The big lebowski-All lord of the rings Saving private ryan -MementoThe Green Mile-The departed-Gladiator-Django Unchained-Good will hunting-The kings speech-Shutter IslandTitanicAll pirates of the CaribbeanBridesmaids-Shooter-MudAll three iron man2nd sherlock holmes Bruce almighty -Chronicle The vow-The bucket listLimitlessThink like a manThats my boy-National Lampoons Christmas Vacation-The Adjustment BureauMeet the fockers-Scent of a womanThe book of eli-Safe House-The taking of Pelham 123-Deja Vu-Inside ManOlympus has fallenFriends with benefits-The Italian Job-Source Code-5$ a Day-Spring Breakers-War horseThe last castle Mr brooksThe revenant ENJOY! Share this with someone tonight and grab the popcorn!!!Kale Get on the email list at thekaleletter.substack.com

Open this if you want to know what percentage of your dollars are getting DESTROYED every single year, behind closed doors….Hey all!So one of the things that really started me down this journey of entrepreneurship and investing (like my life depended on it it) was this concept of inflation.Our entire lives, we’ve been told that inflation is 1-2%, NO BIG DEAL. This “inflation rate” comes from something called the “CPI INDEX” which is just a fancy term for a basket of GOODS that everyday people use.Think MilkSugarEggsetcNow, this SEEMS to make sense.Milk and eggs haven’t all the sudden gotten crazy expensive….Maybe a little more expensive year after year sure, but not something to write home about. So, people automatically THINK that their money is safe!Basically, for the majority of my life, I thought that MY DOLLARS would buy the SAME AMOUNT (or pretty much the same) of STUFF the next year!Now what if I told you that wasn’t true, at all?What if I told you that the TRUE rate of inflation was 10%. That every year, your money would purchase 10% LESS stuff.Would that bother you?What if I told you it was 20%?Picture this. Every year, on new years day.Instead of sleeping off a hangover like the rest of the World.You do something crazy.You take ALL your money, all your assets, everything. You LIQUIDATE THEM. You take that cash, and you put it in the middle of a random parking lot. Hopefully, theres a decent stack of cash there.. :)Regardless of how much there is…You light 20% of it ON FIRE.POOF. Gone forever. And then next year you do the same exact thing…and the year after thatand the year after that…How long until this starts to seem insane?How long until you literally can’t buy anything you want?So let’s talk about the REAL inflation rate. Because I really don’t want any of my readers burning their money in a parking lot :)Here’s a concept that is really important. For MOST PEOPLE, CPI is MEANINGLESS.If EGGS increase in price $1 every year, will that bankrupt you?Absolutely not. However, if the price of your DREAM HOME on the BEACH increases in price 25%? Will that hurt?Absolutely. What about if all the stocks on the stock market increase in price 25%, and you don’t own any?Exactly. 2020 made it GLARINGLY obvious that the true inflation rate was around 20%, for things that PEOPLE ACTUALLY WANT TO BUY.Vacation homesStocksBitcoinBusinesses that generate cash flowDon’t believe me? Here’s a chart of the stock market, (DURING A PANDEMIC, MIND YOU)As you can see, the Nasdaq, a basket of tech centered stocks, went up 42% during the pandemic.42%. That means that if you want to buy any of the BEST companies in the World…You have to pay at least 42% MORE this year than you did last year.That’s pretty crazy huh?Hmmm.. what about real estate?I’m sure you’ve seen the crazy headlines…There has been a MASS EXODUS of people from places like San Francisco and New York City to warmer, less locked down cities like Miami and Austin.Real estate prices in hotbed areas like these have absolutely soared.What about Bitcoin?Up 400+%What about cash flowing businesses?As I’ve written about previously, Amazon businesses are selling at record speeds for record prices. Now, I could go DEEP down the rabbit hole here and into way more detail than is necessary. If you want that detail, I would HIGHLY recommend this podcast, you will learn more in 2 hours than you’ve learned in the past year… -> However, we can summarize the argument for 20%+ inflation very simply.Remember the game monopoly?What if I told you that the monopoly banker just handed out 20% more money to each of the rich people playing the game?What would be the inflation rate?If you guessed 20%, you’d be correct!Those rich people would buy 20% more houses, and bid up the prices on those at least 20%. If they weren’t stuck in the game of monopoly, and actually in the real World, they would buy other scarce things, because why would you keep cash?Clearly the banker can add cash whenever he wants, and thus devalue your cash.So you might as well buy something to try to store your wealth in…So they would buy stocks, bitcoin, businesses, start new businesses, etc.AND THAT’S EXACTLY WHAT’S HAPPENING IN THE REAL WORLD.Actually, it’s really EASY to calculate the true inflation rate. Just go here. -> https://fred.stlouisfed.org/series/M2That is a LIVE graph of the M2 MONEY SUPPLY.It’s just a fancy word for how many dollars the government prints. As you can see, that SUPPLY OF MONEY (think Monopoly banker) has gone up by 20% in the past YEAR.That’s ridiculous.I’ll stop typing now because this letter is getting really long but I just want you to stop and think about that for a second…If what I am saying is true, are you ACTUALLY lighting 20% of your money on fire every year? (by leaving it in CASH that is being devalued)What can you do to AVOID doing that?*hint* subscribe to this letter, I’m here to help, and it’s free for 30 daysKale Get on the email list at thekaleletter.substack.com

Spoiler alert: Yes, it is. This one email will change your happiness level 1000x so you should probably open it.Spoiler alert #2: I stole this from one of my favorite books of ALL TIME “The Magic of Thinking Big”.I’ve read this ONE passage dozens, if not hundreds of times over the years, and I felt compelled just to read it to you today, because I’ve SEEN with my OWN EYES how much this can change someone’s life.So without further ado, let’s go. You’re going to love this. ——————————————————————————-Your mind is a “thought factory.” It’s a busy factory, producing countless thoughts in one day.Production in your thought factory is under the charge of two foremen, one of whom we will call Mr. Triumph and the other Mr. Defeat. Mr. Triumph is in charge of manufacturing positive thoughts. He specializes in producing reasons why you can, why you’re qualified, why you will.The other foreman, Mr. Defeat, produces negative, deprecating thoughts. He is your expert in developing reasons why you can’t, why you’re weak, why you’re inadequate. His specialty is the “why-you-will-fail” chain of thoughts.Both Mr. Triumph and Mr. Defeat are intensely obedient. They snap to attention immediately. All you need do to signal either foreman is to give the slightest mental beck and call. If the signal is positive, Mr. Triumph will step forward and go to work. Likewise, a negative signal brings Mr. Defeat forward.To see how these two foremen work for you, try this example. Tell yourself, “Today is a lousy day.” This signals Mr. Defeat into action, and he manufactures some facts to prove you are right. He suggests to you that it’s too hot or it’s too cold, business will be bad today, sales will drop, other people will be on edge, you may get sick, your wife will be in a fussy mood. Mr. Defeat is tremendously efficient. In just a few moments he’s got you sold. It is a bad day. Before you know it, it is a heck of a bad day.But tell yourself, “Today is a fine day,” and Mr. Triumph is signaled forward to act. He tells you, “This is a wonderful day. The weather is refreshing. It’s good to be alive. Today you can catch up on some of your work.” And then it is a good day.In like fashion Mr. Defeat can show you why you can’t sell Mr. Smith; Mr. Triumph will show you that you can. Mr. Defeat will convince you that you will fail, while Mr. Triumph will demonstrate why you will succeed. Mr. Defeat will prepare a brilliant case against Tom, while Mr. Triumph will show you more reasons why you like Tom.Now, the more work you give either of these two foremen, the stronger he becomes. If Mr. Defeat is given more work to do, he adds personnel and takes up more space in your mind. Eventually, he will take over the entire thought-manufacturing division, and virtually all thought will be of a negative nature.The only wise thing to do is fire Mr. Defeat. You don’t need him. You don’t want him around telling you that you can’t, you’re not up to it, you’ll fail, and so on. Mr. Defeat won’t help you get where you want to go, so boot him out.Use Mr. Triumph 100 percent of the time. When any thought enters your mind, ask Mr. Triumph to go to work for you. He’ll show you how you can succeed.Wow. Pretty incredible huh?Feel free to forward this email to someone who needs to hear that, I sure did today.See you subscribers tomorrow.Kale Get on the email list at thekaleletter.substack.com

Open this if you like watching TV shows and want to watch something that doesn’t suck.Hey you! Traveling today so I’m just dropping a list of all my favorite TV shows, if you can’t find something good in here I think maybe we’ve both been watching too much TV! :)Altered CarbonNow, fair warning, this definitely isn’t for kids. Nudity, violence, all of it. However, this is my favorite because I’m a HUGE future nerd. I never stop thinking about what the World will look like in 10, 20, 100, even 1,000 years.This is the first TV show I’ve watched where I truly BELIEVED that this is what the World COULD look like in the future.It’s staged like 1,000 years in the future and is absolutely riveting. Definitely not for everyone though, maybe watch the first episode and see if you get hooked.The Queens GambitI’m pretty sure most of you have already seen this. Since the whole world already has. But the fact that this show actually ENDED. And didn’t leave you on a stupid cliffhanger…Is the BEST THING EVER.Not to mention amazing casting, and it’s about CHESS.I love chess.So a little biased. But it’s incredible and you’ll love it.The OfficeDo I need to describe this one? It has a cult following, for a REASON. There are multiple people in my life who literally fall asleep to this nightly and have been doing that for YEARS. It’s that good. Probably nothing will ever surpass it honestly. And please don’t watch the first episode and quit. Are you serious? Give it a season.How I Met Your MotherAgain, one of the best ever. SeinfeldYou know this one, moving on haha!TravelersOn Netflix, again, I love the future and time travel. This is the best time travel series ever made.Money HeistNot even originally filmed in English. Doesn’t matter, at all. They literally rob a bank by taking control of it and PRINTING 100s of million of euros. And then in the next season it escalates from there. Absolutely fantastic.Game of ThronesNow, I say this with a HUGE caveat. DO NOT WATCH THE LAST EPISODE. Just watch everything up until the last episode and then IMAGINE what your ideal ending would be.I’m serious. They messed up the ending SO BADLY that if you can’t handle that you shouldn’t even start. I was depressed for like a week after I watched the finale. Breaking BadObviously one of the best TV shows ever made, no question. About a dude who makes meth, go figure. BroadchurchYou probably haven’t heard of this but it’s wonderful. Incredible casting, murder mystery detective style.24This was my favorite show growing up. They INVENTED the cliffhanger ending. Jack Bauer baby! If you like action this should be required viewing. SherlockTHE BBC ONE!! New GirlHilarious, heartwarming. Hmm… I’m probably forgetting like 500 shows I’ve watched. But that’s a really good 13. Let’s just do this…. Comment your favorite shows below! I’m writing this letter a week in advance and predicting I’m having a blast in the sunshine right now, so cheers!See you all on Monday!Kale Get on the email list at thekaleletter.substack.com