Podcasts about co2 emissions

Wie der Jeep zu seinem Namen gekommen ist, dazu gibt es viele verschiedene Herleitungen. Die zutreffendste dürfte sein, dass es sich dabei um einen von Willys-Overland von 1941 bis 1945 gebauten geländegängigen Wagen für das Militär handelte. Doch diese Geschichte werden wir bei Gelegenheit einmal ausführlich erzählen. Heute sprechen wir intensiver über den Jeep Avenger. Darum geht es diesmal!Es gibt Markennamen, die quasi ein Synonym für alle Produkte dieser Art geworden sind. So werden Papiertaschentücher meistens als „Tempo“ bezeichnet, Klebebänder als „Tesa!“  "Jeep" wurde schnell zu einem Synonym für Geländefahrzeuge. Er geht vermutlich auf den amerikanischen Militärgeländewagen Willys MB und den Begriff „General Purpose“, abgekürzt GP zurück, der dann zu Jeep wurde. Aus dem Hause Jeep stellen wir heute den Avenger vor. Power und Drive!    Den Jeep Avenger gibt es als Benzin-, E-Hybrid-, 4xe- und vollelektrische Version im B-SUV-Segment. Je nachdem sind Leistungsdaten von 74 kW/100 PS, 81 kW/110 PS, 107 kW/145 PS und 115 kW/156 PS verfügbar. Wir stellen das motormäßige Einstiegmodell, also den Benziner mit 74 kW/100 PS, in der höchsten Ausstattung Summit vor. Die Beschleunigung 0-100 km/h wird in 10,6 Sekunden erledigt, mit der Höchstgeschwindigkeit von 184 km/h kann man auch gut leben. Der kombinierte Kraftstoffverbrauch von 5.8 l/100km ist für einen SUV dieser Größe auch nicht zu beanstanden, das gilt natürlich auch für die CO2-Emission von kombiniert 130 g/km. Die Innenausstattung!Wie bereits erwähnt hat unser Testfahrzeug mit Summit die höchste Ausstattung, die mittlere heißt Altitude, die Einstiegsversion Longitude. Man kann sicherlich mit Fug und Recht behaupten: wenn ein Fahrzeug heute eine Einstiegsversion ist, dann hat es in aller Regel alles andere als eine spartanische Ausstattung. Beim Jeep Avenger gehört schon zur Grundausstattung eine Reihe von Assistenzsystemen. Dazu zählen die Geschwindigkeitsregelanlage, ein autonomer Notbremsassistent, die Verkehrszeichenerkennung, der Spurhalte-Assistent, die Müdigkeitserkennung in Bezug auf die Sicherheit, zur Komfortsteigerung Features wie Keyless go, Parksensoren hinten, natürlich auch Apple carplay bzw. Android Auto.Die Kosten!Ich schulde Ihnen noch die Zahlen, die für einen Kauf sicherlich entscheidend sind, die Preise. Die liegen zwischen 25.990, -- Euro, dafür gäbe es unser Testfahrzeug als Longitude, der Summit kostet 29.990, -- Euro. Der teuerste Avenger ist – wie könnte es anders sein – die rein elektrische Version in der Summit-Ausführung für glatte 43.000 Euro! Alle Fotos: © Jeep/Stellantis    Diesen Beitrag können Sie nachhören oder downloaden unter:

- OMG, They're Bringing Back the Yugo! - My (Years Ago) Yugo Plant Tour - Corvette Interior Gets A New Look - Bollinger Files for Bankruptcy - Brembo Cuts Brake Emissions 90% - EU Automakers Get CO2 Break - Ford Raises Prices on Maverick, Bronco Sport, Mach-E - Tariffs Hiking Used Car Prices - AAH Looks at Brands That Could Be Forced Out of U.S. Market

- OMG, They're Bringing Back the Yugo! - My (Years Ago) Yugo Plant Tour - Corvette Interior Gets A New Look - Bollinger Files for Bankruptcy - Brembo Cuts Brake Emissions 90% - EU Automakers Get CO2 Break - Ford Raises Prices on Maverick, Bronco Sport, Mach-E - Tariffs Hiking Used Car Prices - AAH Looks at Brands That Could Be Forced Out of U.S. Market

Es ist ein Unterschied, in welcher Suchmaschine man den Begriff Santa Fe eingibt. Während bei Bing als erster Treffer der Ort Santa Fe in New Mexico aufpoppt und als zweiter das gleichnamige SUV, ist es bei Google genau umgekehrt. Und man kann zurecht Fan von dem einen wie dem anderen sein. Wer übrigens einen Trip auf der Route 66  mit dem Santa Fe unternimmt, der kann guten Gewissens die Hauptstadt des US-Bundesstaats New Mexico besuchen, denn Santa Fe ist Teil der originalen Routenführung der Route 66. Darum geht es diesmal!Er ist mittlerweile in der fünften Generation auf unseren Straßen unterwegs, der Hyundai Santa Fe, das Flaggschiff des koreanischen Automobilherstellers. Und die Tatsache, dass er 4.83 Meter lang, 1.90 Meter breit und 1.72 Meter hoch ist, macht deutlich, dass es sich nicht gerade um einen Kleinwagen handelt. Die maximal sieben Sitze, der er mitbringt, würden in einen Kleinwagen auch eher nicht hineinpassen. Power und Drive!    Die optische Dominanz seines Äußeren setzt sich unter der Motorhaube nahtlos fort. Den Santa Fe gibt es als Hybrid mit einem 1.6 T-GDI mit 158 kW/215 PS und als Plug-in-Hybrid mit 186 kW/253 PS. Wir waren bescheiden und haben uns mit 158 kW/215 PS begnügt. Wobei man klar sagen muss, dass es auch da an Leistung nicht mangelt. Unser Testkandidat war mit Allradantrieb ausgestattet, er beschleunigt in 9,8 Sekunden auf Tempo 100, der Fronttriebler braucht 9,6. In der Spitze schaffen beide 180 km/h. Der Verbrauch liegt im kombinierten Fahrbetrieb bei 6,9 bis 7,3 Liter auf 100 Kilometer, die CO2-Emission kombiniert nach WLTP bei 156-166 Gramm pro Kilometer. Dass der Wagen über eine 6-Gang-Automatik verfügt, sei nur der Vollständigkeit halber erwähnt. Die Innenausstattung!Raum ist zwar angeblich selbst in der kleinsten Hütte, im Santa Fe reicht der für fünf, sechs oder sieben Sitze. Informationen bekommt der Fahrer durch zwei Curved Displays, selbstverständlich stehen reichlich serienmäßige oder optionale Assistenzsysteme zur Verfügung. Dazu gehören unter anderem ein autonomer Notbremsassistent inklusive Fußgängererkennung und Fahrradfahrererkennung, Ausweichassistenzfunktion für Fahrtrichtung und Gegenverkehr sowie Ausweichassistent für Fußgänger und Fahrradfahrer, und eine intelligente Verkehrszeichenerkennung, um nur einige zu nennen. Die Kosten!Die Preisskala reicht beim Hyundai Santa Fe von 57.200,00 EUR bis 68.150,00 EUR. Unser Testkandidat, der Hyundai Santa Fe Hybrid 1.6 T-GDI (215 PS) kostet als 7-Sitzer mit Allradantrieb und Signature-Ausstattung 62.850,00 EUR. Wer möchte, kann auch noch ein Glas-Schiebedach, ein Technik- und ein Komfort-Paket, einen digitalen Fahrzeugschlüssel und höherwertige Lackierungen ordern. Alle Fotos: © Hyundai Motor Deutschland GmbH    Diesen Beitrag können Sie nachhören oder downloaden unter:

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Every single day, we release large amounts of CO2 emissions into our atmosphere. Some of this we can capture, and some of it we can actually use to create useful products! In other words, we can create value from emissions — and one of the ways we can do this is somewhat similar to the way we brew beer.Guest: Francesca Di Bartolomeo, Senior Research Scientist at SINTEF.Host: Aksel Faanes Persson.Music: Ooyy - Come 2gether (Epidemic Sound). Hosted on Acast. See acast.com/privacy for more information.

At 120-feet long, and holding 36,000 gallons of water, the Scripps Ocean-Atmosphere Research Simulator (SOARS) is a unique facility at Scripps Institution of Oceanography. SOARS is much more than a wave generator, it allows scientists to replicate ocean conditions, including wind, waves, water chemistry, temperature, and light, in a controlled environment. By simulating ocean environments in a controlled laboratory setting, researchers are able to study ocean-atmosphere interactions, climate change, and more. Scripps Institution of Oceanography Lead Engineer Douglas Alden and Researcher Grant Deane give an inside look on how scientists are able to study how human activities are changing the ocean and atmosphere, and how these changes impact global climate and other areas like human health and marine life protection. Series: "Jeffrey B. Graham Perspectives on Ocean Science Lecture Series" [Science] [Show ID: 40522]

At 120-feet long, and holding 36,000 gallons of water, the Scripps Ocean-Atmosphere Research Simulator (SOARS) is a unique facility at Scripps Institution of Oceanography. SOARS is much more than a wave generator, it allows scientists to replicate ocean conditions, including wind, waves, water chemistry, temperature, and light, in a controlled environment. By simulating ocean environments in a controlled laboratory setting, researchers are able to study ocean-atmosphere interactions, climate change, and more. Scripps Institution of Oceanography Lead Engineer Douglas Alden and Researcher Grant Deane give an inside look on how scientists are able to study how human activities are changing the ocean and atmosphere, and how these changes impact global climate and other areas like human health and marine life protection. Series: "Jeffrey B. Graham Perspectives on Ocean Science Lecture Series" [Science] [Show ID: 40522]

At 120-feet long, and holding 36,000 gallons of water, the Scripps Ocean-Atmosphere Research Simulator (SOARS) is a unique facility at Scripps Institution of Oceanography. SOARS is much more than a wave generator, it allows scientists to replicate ocean conditions, including wind, waves, water chemistry, temperature, and light, in a controlled environment. By simulating ocean environments in a controlled laboratory setting, researchers are able to study ocean-atmosphere interactions, climate change, and more. Scripps Institution of Oceanography Lead Engineer Douglas Alden and Researcher Grant Deane give an inside look on how scientists are able to study how human activities are changing the ocean and atmosphere, and how these changes impact global climate and other areas like human health and marine life protection. Series: "Jeffrey B. Graham Perspectives on Ocean Science Lecture Series" [Science] [Show ID: 40522]

At 120-feet long, and holding 36,000 gallons of water, the Scripps Ocean-Atmosphere Research Simulator (SOARS) is a unique facility at Scripps Institution of Oceanography. SOARS is much more than a wave generator, it allows scientists to replicate ocean conditions, including wind, waves, water chemistry, temperature, and light, in a controlled environment. By simulating ocean environments in a controlled laboratory setting, researchers are able to study ocean-atmosphere interactions, climate change, and more. Scripps Institution of Oceanography Lead Engineer Douglas Alden and Researcher Grant Deane give an inside look on how scientists are able to study how human activities are changing the ocean and atmosphere, and how these changes impact global climate and other areas like human health and marine life protection. Series: "Jeffrey B. Graham Perspectives on Ocean Science Lecture Series" [Science] [Show ID: 40522]

At 120-feet long, and holding 36,000 gallons of water, the Scripps Ocean-Atmosphere Research Simulator (SOARS) is a unique facility at Scripps Institution of Oceanography. SOARS is much more than a wave generator, it allows scientists to replicate ocean conditions, including wind, waves, water chemistry, temperature, and light, in a controlled environment. By simulating ocean environments in a controlled laboratory setting, researchers are able to study ocean-atmosphere interactions, climate change, and more. Scripps Institution of Oceanography Lead Engineer Douglas Alden and Researcher Grant Deane give an inside look on how scientists are able to study how human activities are changing the ocean and atmosphere, and how these changes impact global climate and other areas like human health and marine life protection. Series: "Jeffrey B. Graham Perspectives on Ocean Science Lecture Series" [Science] [Show ID: 40522]

Spring is in the air, and so are fresh blooms! With the US marking National Flower Day this week and flower season about to ramp up in the world's flower capital, the Netherlands, we wanted to revisit one of our favorite episodes. Find out how cut flowers are grown, how they reach us, and what it takes to keep them blooming year-round.

Er gehört ganz sicher zu den erfolgreichen Modellen das Hyundai-Konzerns. Und zu den zuverlässigen. Das erkennt man daran, dass Hyundai sein Garantiepaket für den i30 Kombi deutlich verbessert hat. Bis zu acht Jahren oder bis zu 160.000 Kilometer ist man abgesichert. Das ist ein klarer Vorteil für das Portemonnaie. Darum geht es diesmal!Seine Markteinführung erlebte der Hyundai i30 im Jahr 2007 als fünftürige Schräghecklimousine und als Kombi. Mittlerweile ist er in der dritten Generation auch auf unseren Straßen unterwegs.  Bei seinem jüngsten Facelift bekam der i30 Kombi neue Design-Details. So wurden der Kühlergrill, der Stoßfängereinsatz unterhalb des Kennzeichens und die Einfassungen der Nebelscheinwerfer neugestaltet.Power und Drive!    Wie bei den meisten Autos hat man die Qual der Wahl zwischen verschiedenen Antriebsaggregaten. Im Falle das i30 sind das als Einstiegsaggregat der 1.0 T-GDI mit 3-Zylinder-Ottomotor, Turboaufladung und Benzindirekteinspritzung und einer Leistungsausbeute von 74 kW (100 PS). Alternativ gibt es den 1.5 T-GDI 48-Volt-Hybrid. Hier sprechen wir über einen 4-Zylinder-Ottomotor mit Turboaufladung und Benzindirekteinspritzung, über 103 kW (140 PS) Leistung. Beide Motoren sind alternativ mit einem Sechsgang-Schaltgetriebe und einem Siebengang-Doppelkupplungsgetriebe (7-DCT) zu haben. Unser Testkandidat war der 1.5 T-GDI mit Sechsgang-Schaltgetriebe. Der legt den Spurt von 0-100 km/h in 9,8 Sekunden hin, mit der Automatik dauert es eine Zehntelsekunde länger. In der Spitze sind Schaltgetriebe- und Automatikversion mit 197 km/h gleich schnell. Der Verbrauch pendelt sich kombiniert zwischen 5,9 und 6,7 Litern auf 100 Kilometer ein, die CO2-Emission kombiniert nach WLTP bei 133-152 g/km.  Unser 1.5 T-GDI mit seinem 48-Volt-Hybridsystem wird durch einen Startergenerator bei jedem Beschleunigungsvorgang mit bis zu 12 kW Leistung unterstützt. Die dazu notwendigen Energiereserven liefert eine Lithium-Ionen-Speicherbatterie unter dem Gepäckraumboden. Die Kosten!Sie möchten nun natürlich wissen, was der Spaß Sie kostet. Nun, die Spanne liegt beim i30 Kombi aktuell zwischen 28.590, -- € für den 1.0 T-GDI mit Schaltgetriebe in der Advantage – Ausführung und 34.650,00 €. Für den letztgenannten Preis bekommt man den 1.5 T-GDI 48-Volt-Hybrid als N Line mit 7-Gang-DCT. Unser Testfahrzeug lag als Advantage mit Schaltgetriebe bei 30.990,00 €. Alle Fotos: © MMD Automobile GmbH    Diesen Beitrag können Sie nachhören oder downloaden unter:

Renowned environmentalist, author, and journalist, Bill Mckibben joins us to discuss the landscape of renewable energy and climate action. We explore key developments, including the rapid adoption of solar power, China's leadership in clean energy technology, and the impact of recent climate policies like the Inflation Reduction Act.

A new study has revealed we could halve the carbon emissions caused by humans, by simply changing the materials we build with. A US research team calculated that over sixteen billion tonnes of carbon could be 'captured' and added into common building materials. Professor David Dempsey from Canterbury University spoke to Morning Report

Discover Todd Myers' insights on Washington's CO2 emissions data and why he calls for innovative solutions to meet climate goals. Read more at https://www.clarkcountytoday.com/news/opinion-new-data-show-washingtons-co2-emissions-increased-between-2012-and-2021 on ClarkCountyToday.com. #ClimatePolicy #CarbonEmissions #WashingtonState #LocalNews

It's a fact that humans are increasing the concentration of carbon dioxide in the atmosphere. But does it follow, as we're constantly told, that this increasing of CO2 is poisoning the planet? What if the opposite is actually the case? This week's guest, CO2 Coalition Executive Director Gregory Wrightstone, is going to explain why it's not true that more CO2=Bad.On Episode #139 of The Climate Realism Show, The Heartland Institute's H. Sterling Burnett, Jim Lakely, and Wrightstone will also cover some of the “Crazy Climate News of the Week.” An op-ed in The New York Times says climate change should make you rethink home ownership. Remember when an iceberg off Antarctica in 2017 was supposed to freak you out? Well, never mind. And the World Economic Forum says you should wash your clothes less to save the planet. They suggest washing jeans once a month and pajamas just once a week. Is there any aspect of our lives that the climate scolds will ignore? Apparently not.LINKSThe European Conservative: Are Net Zero's Days Numbered?https://europeanconservative.com/articles/commentary/are-net-zeros-days-numbered/CO2 Coalitionhttps://co2coalition.org/VISIT THESE GREAT CLIMATE REALISM SITESSUBSCRIBE to Heartland's Climate Change Weeklyhttps://heartland.org/subscribe/ClimateRealismhttps://climaterealism.com/Climate at a Glancehttps://climateataglance.com/Energy at a Glancehttps://energyataglance.com/The Heartland Institute's Climate Pagehttps://heartland.org/topics/environment-energy/Heartland's Climate Conferenceshttps://climateconferences.heartland.org/OUR STREAMING PARTNERSWatts Up With Thathttps://wattsupwiththat.com/CFACThttps://www.cfact.org/ClimateDepothttps://www.climatedepot.com/JunkSciencehttps://junkscience.com/

It's a fact that humans are increasing the concentration of carbon dioxide in the atmosphere. But does it follow, as we're constantly told, that this increasing of CO2 is poisoning the planet? What if the opposite is actually the case? This week's guest, CO2 Coalition Executive Director Gregory Wrightstone, is going to explain why it's not true that more CO2=Bad.On Episode #139 of The Climate Realism Show, The Heartland Institute's H. Sterling Burnett, Jim Lakely, and Wrightstone will also cover some of the “Crazy Climate News of the Week.” An op-ed in The New York Times says climate change should make you rethink home ownership. Remember when an iceberg off Antarctica in 2017 was supposed to freak you out? Well, never mind. And the World Economic Forum says you should wash your clothes less to save the planet. They suggest washing jeans once a month and pajamas just once a week. Is there any aspect of our lives that the climate scolds will ignore? Apparently not.LINKSThe European Conservative: Are Net Zero's Days Numbered?https://europeanconservative.com/articles/commentary/are-net-zeros-days-numbered/CO2 Coalitionhttps://co2coalition.org/VISIT THESE GREAT CLIMATE REALISM SITESSUBSCRIBE to Heartland's Climate Change Weeklyhttps://heartland.org/subscribe/ClimateRealismhttps://climaterealism.com/Climate at a Glancehttps://climateataglance.com/Energy at a Glancehttps://energyataglance.com/The Heartland Institute's Climate Pagehttps://heartland.org/topics/environment-energy/Heartland's Climate Conferenceshttps://climateconferences.heartland.org/OUR STREAMING PARTNERSWatts Up With Thathttps://wattsupwiththat.com/CFACThttps://www.cfact.org/ClimateDepothttps://www.climatedepot.com/JunkSciencehttps://junkscience.com/

- Trump to Kill $7,500 EV Tax Credit - U.S. Infrastructure Bill Will Lead to Higher CO2 Emissions - Hyundai Promotes Jose Munoz to CEO - NHTSA Fines Ford $165 Million Over Backup Camera Recall - Toyota Shares Insight on How to Improve Productivity - 2nd Activist Investor Buys into Nissan - Nissan Reveals New N7 EV Sedan - Acura Introduces New ADX Crossover - Chery Unveils Funky Van Concept - Yelp Expands Auto Business

- Trump to Kill $7,500 EV Tax Credit - U.S. Infrastructure Bill Will Lead to Higher CO2 Emissions - Hyundai Promotes Jose Munoz to CEO - NHTSA Fines Ford $165 Million Over Backup Camera Recall - Toyota Shares Insight on How to Improve Productivity - 2nd Activist Investor Buys into Nissan - Nissan Reveals New N7 EV Sedan - Acura Introduces New ADX Crossover - Chery Unveils Funky Van Concept - Yelp Expands Auto Business

- Big Layoffs and Production Cuts at Nissan - Mazda's Profits Drop 67% - Daimler Truck Down in the Third Quarter - Lyft Gets New Partners for Autonomous Efforts - Volvo EX30 Finally Coming to the U.S. - EU Likely to Stick to Harder Emission Targets - EU Automakers Pooling Emissions to Avoid Fines - Hyundai Optimistic About Fuel Cell Future - New Mercedes CLA Gets Geely IC Engine - XPeng Offers Tech Chip Updates - Toyota Getting Version of New Suzuki e Vitara

- Big Layoffs and Production Cuts at Nissan - Mazda's Profits Drop 67% - Daimler Truck Down in the Third Quarter - Lyft Gets New Partners for Autonomous Efforts - Volvo EX30 Finally Coming to the U.S. - EU Likely to Stick to Harder Emission Targets - EU Automakers Pooling Emissions to Avoid Fines - Hyundai Optimistic About Fuel Cell Future - New Mercedes CLA Gets Geely IC Engine - XPeng Offers Tech Chip Updates - Toyota Getting Version of New Suzuki e Vitara

- Wealthy Car Buyers Account for Majority of Sales - EV Repairs Boost Dealer Revenue - VW May Replace CEO Of America - BYD Launches Shark Pickup in Australia - Nissan Reveals Frontier Concepts at SEMA - Silverado EV Gets Diagonal Driving Feature - Volvo's EVs and PHEVs Nearly 50% Of Sales in October - Canadian Provinces Roll Back EV Incentives  - Czech Republic Joins EU CO2 Fight

- Wealthy Car Buyers Account for Majority of Sales - EV Repairs Boost Dealer Revenue - VW May Replace CEO Of America - BYD Launches Shark Pickup in Australia - Nissan Reveals Frontier Concepts at SEMA - Silverado EV Gets Diagonal Driving Feature - Volvo's EVs and PHEVs Nearly 50% Of Sales in October - Canadian Provinces Roll Back EV Incentives  - Czech Republic Joins EU CO2 Fight

Hydrocarbon Processing sat down with Yasmine McColl, Global Chemical Segment Leader, Schneider Electric, to discuss what refining and petrochemical companies are doing to decarbonize their operations. This episode dives deep into electrification, renewables, energy efficiency and other routes companies are taking to limit GHG emissions in refinery and plant operations.

In this episode of the "Kent Hance, The Best Storyteller in Texas" podcast, Chancellor Kent Hance engages in a compelling conversation with Vicki Hollub, President and CEO of Occidental Petroleum. They discuss Hollub's leadership journey, the strategic acquisition of Anadarko Petroleum, and the challenges faced during the COVID-19 pandemic and subsequent oil price war. Hollub shares insights into Oxy's commitment to sustainability, including efforts to reduce carbon emissions and develop direct air capture technology. The episode highlights Hollub's adaptive leadership style, her focus on employee welfare, and the importance of innovation in addressing climate change within the oil and gas industry.

Artificial intelligence is revolutionizing healthcare, but what if the real danger lies in the industry's carbon footprint?Despite healthcare's purpose of saving lives, the industry contributes up to 10% of CO2 emissions in developed countries. Can patient care and sustainability go hand in hand, or are we risking the planet's health for human survival?In this episode, Jordi Ferrer Rendé, Investment Director at Ship2B Ventures, reveals why healthcare's environmental impact is often overlooked and how intentional, impact-driven investing can reshape the future.

The California Air Resources Board says the state's carbon-dioxide emissions are at the lowest levels since 2020. Chantry Flat will open in early October after being devastated by the Bobcat Fire. A record shop in Pasadena moonlights as a music venue. Plus, more. Support The L.A. Report by donating at LAist.com/join and by visiting https://laist.com.Support the show: https://laist.com

Today, we're bringing you a best-of from our archive of over 250 episodes. We're all aware that the consequences of climate change range from rising sea levels, to drought, wildfires, economic disruption and the displacement of populations. We're seeing and living through many of these effects, but is there hope for managing additional risk? A couple years ago we sat down with environmental scientist Chris Field to ask this question. He shared that it's still possible to pave the way to a sustainable future. Take another listen to this episode to hear more about how he thinks we can do this together.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your quest. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Chris FieldOriginal Episode: How to fight climate change | Stanford University School of EngineeringConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads or Twitter/XConnect with School of Engineering >>> Twitter/XChapters:(00:00:00) IntroductionHost Russ Altman introduces guest Chris Field, a professor of earth systems science and biology at Stanford.(00:01:59) The Status of Climate ChangeThe current status of global warming and the need for ongoing emissions reductions.(00:03:17) Understanding CO2 and TemperatureThe linear relationship between CO2 emissions and global warming.(00:05:00) Is Zero Emissions Feasible?The UN's climate goals and why both mitigation and adaptation are crucial.(00:06:04) Global Collaboration for Climate ActionThe role of both private sector innovations and global political collaboration in climate action.(00:08:22) Mitigation and Adaptation StrategiesProgress made in strategies for mitigating climate change and adapting to its effects.(00:11:25) Climate Impact on DisastersHow rising temperatures exacerbate coastal flooding and wildfire risks.(00:14:07) Adaptation to Coastal FloodingInsights into strategies such as improving infrastructure and planned relocation.(00:16:47) Adaptation to WildfiresAssessment of fire management policies and the challenges of wildfire risk in high-risk regions.(00:19:03) Technological Innovations in Climate ChangeThe potential for future technological innovations to solve climate change.(00:20:54) Ukraine Conflict and Climate ChangeThe surprising connection between the Ukraine conflict and global climate change.(00:23:41) Individual Impact on Climate ChangeHow individuals can make contributions to combating climate change in their everyday lives.(00:25:57) The Role of Young People in Climate ChangeThe role young people play in the fight against climate change.(00:27:12) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads or Twitter/XConnect with School of Engineering >>> Twitter/X

Netflix and many Hollywood studios have a huge problem- the CO2 emissions of the entertainment industry. Everything that goes into a film, from lighting to transportation, takes a ton of energy. So how is Hollywood trying to curb its energy usage and how fast can we expect some major changes to roll out? Plus: Google is deep in antitrust trials and Big Lots goes bankrupt. Join our hosts Jon Weigell and Sara Friedman, as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Enjoy this episode? Please share it with at least ONE friend who you think needs to hear it!  Ever wondered how to turn a traditional farm into a regenerative powerhouse? In this episode, we sit down with Takota Coen, a pioneer in regenerative agriculture and homesteading. Takota shares his journey from a conventional farm structure to a thriving, sustainable ecosystem, offering valuable insights into the homesteading revolution and how it can empower us to become less dependent on failing systems.   Episode Highlights:  Health Benefits of Regenerative Products: Takota discusses the health benefits of regenerative agriculture, highlighting how nutrient-rich soil leads to healthier crops, animals, and ultimately, healthier humans.  Profitability in Regenerative Farming: Learn how Takota transformed the financial landscape of his farm, making it more profitable under a regenerative model compared to its previous industrial structure.  Converting Farms from Industrial to Regenerative: Takota breaks down the steps and strategies necessary for transitioning a farm from industrial practices to regenerative methods, emphasizing the importance of working with nature rather than against it.  Order of Operations in Homesteading: Explore Takota's step-by-step approach to homesteading, including why the sequence of actions is crucial for a successful transition to a regenerative lifestyle.  Importance of Existing Roots: Discover the significance of understanding and preserving the existing natural elements on your land and how they play a critical role in regenerative farming.  Finding Community: Takota highlights the importance of finding a communal area or supportive community, emphasizing that homesteading is not just about self-sufficiency but also about building connections and sharing knowledge.   About Takota Coen: Takota Coen is a farmer, author, and co-founder of Building Your Homestead. Born and raised on a 250-acre regenerative farm in Alberta, Canada, Takota left his carpentry career in 2012 to fight against the systems that keep people dependent, sick, and constrained. He is dedicated to helping others break free by establishing their own regenerative homesteads and building a parallel economy. For more on Takota Coen and his work, visit Building Your Homestead.  You can also explore his book, "Building Your Permaculture Property: A 5 Step Process To Design and Develop Land," available here  Connect with Takota Coen: Instagram YouTube Podcast The Way Forward podcast is sponsored by: NEW BIOLOGY CLINIC: Experience individually tailored terrain-based health services with virtual consults, practitioner livestreams, movement classes, and more. The New Biology Clinic's motivation is to make you healthy and keep you that way. Visit https://NewBiologyClinic.com and enter code TheWayForward for $50 off your activation fee. Members of The Way Forward get the full activation fee waived. Become a member of The Way Forward here: https://thewayfwrd.com/membership-sign-up/ —————————   Visit our online marketplace for discounts on a variety of the best holistic health brands and products: https://thewayfwrd.com/store/ For all of our links, and to watch or listen to The Way Forward on other platforms, visit: https://www.flowcode.com/page/thewayforward Join The Way Forward to connect with like minded men and women near you, businesses near you, and more! The best part? You pay whatever you want!: https://thewayfwrd.com/membership-sign-up/ Are you a natural health practitioner? Join our private, natural-health practitioner database here: https://thewayfwrd.com/directory-form/   ————————— *This material may not be published, broadcast, rewritten or redistributed in whole or in part without expressed written permission from The Way Forward, LLC. The purpose of this presentation is to convey information. It is not intended to diagnose, treat or cure a condition; nor is it to be considered medical or legal advice, opinion or recommendation. This information is presented in the spirit of service for all.*   0:00 - The Revolution Disguised As Homesteading 2:14 - Introduction 3:45 - Growing Up on an Organic Farm 8:21 - Toxicity in "Certified Organic" 10:37 - What He Implemented to Make a Healthier Farm  20:08 - Alchemy in Biodynamics 28:56 - The Climate is Not Changing Because of CO2 Emissions  33:23 - Corrupt Incentive Systems  39:43 - Protecting Against Artificial Inflation and Potential Crashes 49:54 - When to Learn to Cultivate and Following the Next Steps in Homesteading 1:01:37 - Should Trees Be On Your Farm? 1:06:13 - Items Not Found in Grocery Stores  1:12:48 - Experience of Disease in Dairy Animals  1:18:01 - State of Farm Now vs Then 1:25:06 - Properly Converting from Industrial Farming  1:29:54 - Thoughts on Primary Water  1:35:10 - How Access, Structures and Fencing Effect Homesteading 1:45:30 - Seeing Things Beyond Imagination 1:48:01 - The Importance of Flora  1:56:29 - Homesteading Technology and Equipment  1:58:15 - Why Soil Health Matters 2:01:23 - Communal Aspect of Living This Way  2:13:20 - Sprouting a New Mindset 2:18:36 - Closing Thoughts  

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Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Oz Austwick.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 31st July 2024. The winner will be contacted via Twitter. Show references: https://rubbercheese.com/survey/https://carbonsix.digital/https://www.linkedin.com/in/pmarden/Paul Marden is the Founder and Managing Director of Carbon Six Digital and the CEO of Rubber Cheese. He is an Umbraco Certified Master who likes to think outside the box, often coming up with creative technical solutions that clients didn't know were possible. Paul oversees business development and technical delivery, specialising in Microsoft technologies including Umbraco CMS, ASP.NET, C#, WebApi, and SQL Server. He's worked in the industry since 1999 and has vast experience of managing and delivering the technical architecture for both agencies and client side projects of all shapes and sizes. Paul is an advocate for solid project delivery and has a BCS Foundation Certificate in Agile. https://rubbercheese.com/https://www.linkedin.com/in/thatmarketingbloke/ Oz Austwick is the Head of Commercial at Rubber Cheese, he has a somewhat varied job history having worked as a Blacksmith, a Nurse, a Videographer, and Henry VIII's personal man at arms. Outside of work he's a YouTuber, a martial artist, and a musician, and is usually found wandering round a ruined castle with his kids. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. In today's episode, Oz Austwick and I talk about the Rubber Cheese Visitor Attraction Website Survey. After six weeks of data collection, we've seen some really interesting insights that we'll share and we'll also announce a new digital sustainability initiative that we're really excited about. Paul Marden: Hello, Oz. How you doing, mate? Oz Austwick: Hi, I'm good, mate, I'm good. How are you? Paul Marden: I am very good. On a slightly gray summer's day, hopefully, you know, all the private schools have broken up, so it should start to get busy in the attractions over the next couple of weeks and then we've got all the state schools breaking up in the next few weeks as well. So exciting times, hopefully. Hopefully busy times as well. Oz Austwick: Yes. So what are we going to talk about today? Paul Marden: Well, we are going to talk a little bit about the survey, but I thought it might be quite nice as well to talk a little bit about what's happening in the news because there's quite a lot at the moment. Oz Austwick: There is been a bit of a change of boss, haven't there has been. Paul Marden: A change of boss recently. But before we do that, shall we talk about where have we been recently? Tell me, tell me, which attraction have you been to recently? Oz Austwick: So this is why you're here, to keep me on track. The most recent attraction I've been to is Hazelmere Museum in Surrey. It's a bit of an eye opener, to be honest. I've always had a bit of a love for these tiny little provincial, formerly council run museums that you find in little towns around the country because you come across some amazing gems hidden in them. But Hazelmere Museum is a little bit different. I mean, it's astonishing. It's got a vast catalogue of natural history stuff. I mean, hundreds of thousands of pieces in the catalogue there. They've got an Egyptian section as well, with a sarcophagus and a mummy. Yeah, it's a great place. It's hidden away in this tiny little market town and if you get the opportunity, go, because it's great. Oz Austwick: But there is no parking, so you have to park in the town centre and walk along, which is the only downside I can come up with. How about you? Where have you been? Paul Marden: Sounds awesome. I have been to a few tiny little museums, actually. Recently I went to Winchester with my daughter and we did some of the military museums in Winchester because there's quite a few regimental museums in Winchester. They are all of them, you know, hyper focused on a particular regiment doing very specific things. So, you know, there's a cavalry museum and infantry museums. And it's just really interesting. My brother was in the army. It's quite nice to be able to take Millie and walk her around some of these military museums and for her to connect with what he did when he was in the army. So we're able to see, there's a little piece in one of the museums showing the war in Kosovo and how peacekeepers went over. And my brother had a medal from going to Bosnia. Paul Marden: He went to in peacekeeping back in the '90s. That was very interesting for her to be in a museum and connect with something that's of relevance to the family. He was slightly offended when I told him. Also, we saw model of Pegasus Bridge. And she was like, “Was he at Pegasus Bridge?” And I was like, “No, no. Uncle Barry's not quite that old. No, that's about 40 years too old for Uncle Barry.”Oz Austwick: Yeah. Do you know, I remember I went to Pegasus Bridge completely by accident once. Literally. We were just driving back and went, “Hang on a minute. This looks familiar. “Yeah. We stopped off at the cafe and had a wander around the bridge. And you can still see the bullet holes in the walls of the cafe building. And there are still tanks. Amazing place. Anyway, sorry, I digress. Paul Marden: No, absolutely. So let's talk a little bit about what's happening in the news at the moment. Anything that springs to mind for you? Oz Austwick: Well, I mean, obviously, the change of government, I don't think it came as a big surprise to anyone. Maybe the actual numbers were a little surprising, but the fact that we've now got a Labour Prime Minister with a fairly clear majority I don't think was a massive surprise. How that's going to play out in terms of the sector, I don't know. Paul Marden: Yeah, we've got a different culture sector in place, haven't we, than were perhaps anticipating. So there's few changes of personnel than we perhaps anticipated. Oz Austwick: Yeah, I mean, I guess we'll wait and see. It's probably just a result of the change, but I guess I'm feeling fairly optimistic that things might improve. Paul Marden: Yeah, absolutely. I feel an air of optimism that we haven't had for quite some time. Oz Austwick: Yeah. Paul Marden: Interesting times, other things in the sector. Interesting, exciting news. The Young V and a were awarded the Art Fund Museum of the Year. That's a, you know, a new museum that's doing lots of amazing work. We're real focused on kids and families. Lots of. Lots of co creation with young people involved in it. So that's quite exciting stuff. And it comes with a really hefty prize fund as well. So. So they got quite a nice pat on the back, a gong and some money as well to be able to fund their good work. So that's exciting. Oz Austwick: Yeah, absolutely. Yeah. Good for them. Anything else? Yeah, Bloomberg. I think we should probably talk a little bit about Bloomberg earlier in the year. We talked a lot about to a lot of people about the fact that Bloomberg philanthropies were awarding grants as part of their accelerator program for attractions, culturally significant attractions, to improve their digital presence. And that's kind of happened. A lot of awards have been made, attractions have got money to spend, and that's beginning to work its way out into the community now. So I'm really looking forward to seeing if that actually makes a significant difference to the overall level of websites. And I guess we'll probably have to wait until next year with the survey to find out if there's been a change in the sector. Oz Austwick: But I think for those attractions that have received the money, it can't be anything but a positive thing. Paul Marden: I was quite impressed because it's not just money that they're getting. They're getting help and support from Bloomberg as well to guide them in the use of that money. Because I think sometimes you see charities getting awarded large chunks of money and sometimes it can be a challenge for them to spend that money effectively, whereas by being provided guidance from Bloomberg, you know, you can see that money is going to be well spent and well used. So that's. I'm pleased about that. It'll be really exciting to see some of those projects come to fruition. I was pretty excited about a couple of science centre related news items. So we the curious in Bristol has reopened after two years of being closed in fire. So that was, I think that was monumental for them to be able to turn that around. It was really. Paul Marden: I was really pleased to see them reopen. That's definitely on my list of things I need to do this summer, is go and visit them and see what amazing things they've done. Absolutely. And then we've also got Cambridge Science Centre as well, will be due to open in a couple of weeks time. So they've opened their ticketing up. So people can now buy tickets to go to Cambridge Science Centre who have been a little bit like we the curious. They've been without a physical home for a period of time and are reopening a physical offering again. So that's exciting to be able to go and buy your tickets and head on over to Cambridge Science Centre.Oz Austwick: And Kids in Museums as well. I'm not going to talk about it because I know you know a lot more about it than me. But they're looking for volunteers, right? Paul Marden: Yeah, absolutely. So I think we talked in a number of episodes about the Family Friendly Museum Awards and short lists of those have been announced. That includes young v and a again. And we're looking for volunteer families to go undercover and do the judging. And I love it. The idea that families will get. They will have a contribution to the cost of money, pay expenses for them to go undercover and do this judging. And the feedback we get from those families is amazing. At the awards last year, each time an award was announced, we get a little snippet of what the undercover judges actually said and it's surprising what kids find important to them. The benches were comfy or the cafe was nice, you know, little things that perhaps adults might notice, you know, comes out in that undercover judging. Paul Marden: So, yeah, Kids in Museums need volunteers. Head on over to the website to go and find out a little bit more about that undercover judging. If you'd like to get involved in it. That's the news. But what do we really want to talk about? Oz Austwick: We really want to talk about our survey. Paul Marden: We really do. It's exciting. Oz Austwick: In fairness, we're kind of always talking about the survey at the moment. So now we're just going to talk to you about the survey rather than each other and anyone that will listen. Paul Marden: Yes, absolutely. Oz Austwick: We've been open for submissions for, what, six weeks now? Paul Marden: About that, I think. Yeah.Oz Austwick: A few weeks to go. It's proving really interesting. Paul Marden: Yes. Oz Austwick: Is that enough of the hook? Have we got you now? One of the things that I think is probably worth saying is that somehow, and whilst we wanted this to happen, I don't think we specifically planned for it, we've kind of lost a lot of the kind of fake submissions that we've had in previous years where people were clearly just having a look at the survey or not bothering to fill it in, or maybe it was bots doing it and we don't seem to have those. So the overall quality of the responses is just fantastic. And some of the venues that have submitted their data to the survey, I mean, they're astonishing. I'm not going to name any names because I don't know if I'm allowed to. Paul Marden: No, you're definitely not allowed to. Oz Austwick: Some of the biggest and most famous attractions in the country. Or even the world because we are worldwide this year. Paul Marden: But more importantly, also the smallest museums you could possibly imagine are in that data set as well. So what have we seen? We got all of these amazing responses. We've still got a couple of weeks left to go. We don't want anyone to feel left out. We definitely want more people to respond over the next couple of weeks. But let's give some teasers. What have we seen that we thought was interesting? Oz Austwick: Before we do, can I just make a couple of points that I think everybody needs to be aware of? The first is that any data you put in is absolutely confidential in every way. We're never going to release your data to the wider world. All the data that gets released is aggregated together and is done in a way that is completely anonymous. But what that does is it allows us to give sector wide data and we can give your data in comparison to that, so you can and see where you are. So there's no risk of anything getting out in the wide world that you don't want out there. It's completely non commercial. You know, we're not making money from this, we're not doing this, we're not asking for your data in order that we can make money. Oz Austwick: This is to give back to the community. We want people to have the information so that they can make the right decisions. And also, you don't have to fill in everything. If you look at it and think, you know, I ought to fill this in, I want to fill it in, but I haven't got time to do the whole thing, do half of it, that's okay. Even if you only fill in one question, that will improve the value of that answer to the entire sector. I'll shush now. Sorry. Let's look at some action figures. Paul Marden: Let's talk about some of the interesting findings. We've definitely found some things where we've gone. “Oh, really? Oh, how interesting.” So for me, one of them, I'm a tech geek. Everybody knows I'm a tech geek. Okay. Ticketing systems, content management systems, that's my bag. I was quite interested this year that we're seeing much more parity in terms of the ticketing system data that we're getting. So there is a number of ticketing systems where in previous years there's been a substantial number of people selecting Digitickets. In previous years we're seeing more. We're seeing more responses from other respondents this year with different ticketing systems. And I think we've said this before, it's nothing. These aren't necessarily indicating changes in the behaviour of the sector. Paul Marden: It more speaks to the different people that are responding in different years and we're seeing more responses from different people this year. And so we are seeing different ticketing systems appearing alongside Digitickets as key. You spotted something that surprised you, didn't you, in that respect? Oz Austwick: Yeah, absolutely. When we designed the survey went through all of the ticketing systems that were familiar with and all of the names that we knew but hadn't had specific experience of working with. And we created what we thought was a really comprehensive listing of ticketing systems. But we allowed people to tick other and then write in what they were using and we clearly missed one big player from that list and they're probably the highest ranked so far. I haven't actually looked for the last week or so. They're certainly up there. They may not be the most popular but they're one of the most popular and it came as a complete surprise to us. So, you know, do make sure that you get your report because there is stuff in it that surprises even if it's just me, I mean. Oz Austwick: But you may well be surprised by some of the results of that. Paul Marden: Yeah, we saw interesting shifts. So we've done a little bit of year on year analysis as well. Already we've seen that there are more people selecting WordPress as their CMS. So that's now around half of all respondents have selected WordPress as their content management system. Oz Austwick: I'm going to take issue with your phrasing there because I'm not sure that's an accurate description. Paul Marden: Why? Oz Austwick: Because I don't necessarily think we've seen more people selecting WordPress, but we've certainly had more people stating they use WordPress. They may have been using WordPress years, much like the ticketing system. What we've got is a snapshot of the people who have submitted. Paul Marden: Yeah, so I meant selected the tick box as opposed to selected the technology platform. But you're absolutely right. It is indicative of the responses that we're getting this year. And it's not. They're not eating away market share from the other CMS's. I think we're seeing more people being able to tell us what the CMS that they're using is. So fewer people are saying I don't know or I can't track this, and actually giving us answer. Oz Austwick: Yeah, we made a real conscious effort to try and reduce the number of people just saying other. And I think that's probably made a big difference to these. Paul Marden: Yeah, up around is around 11% now, up from 4% in 2023. So that's quite interesting. We're definitely going to do some analysis this year to try and see. Can we slice and dice some of the other data by technology platforms to see if any of these platforms give those people that select them an edge in terms of their performance or their sustainability scores or things like that? Oz Austwick: I know one of the things that we noticed last year was that the bigger, more successful venues were more likely to use Umbraco or perhaps the other way around. The venues that used Umbraco were more likely to be the bigger, more successful venues, but there was no way of telling which was cause and which was effect or whether they were just completely disconnected at all. And hopefully now, because we've got a slightly bigger sample size, we might be able to be a bit more accurate with that. Rather than stating this is a correlation, maybe there's something we can actually action from this. Paul Marden: Yeah. You had some interesting stuff that you saw around how easy people find it to find stuff, didn't you? Oz Austwick: Yes. There's been a long debate that's been going on for longer than I've been with Rubber Cheese about the value of self reporting. And I know that there were some conversations with the Advisory Board that we put together to help design the survey this year about whether that was a valuable thing to do. And I think that, because that's how we've done it for the last few years, we've stuck with it. But also, I think as long as you're open about the fact that this is self reporting, the figure is still accurate. So when we ask people how easy it is for visitors to their website to find what they're looking for, over half of them ranked 8, 9 or 10 out of 10, so that it was very easy. Oz Austwick: And nobody ranked zero, one or two, so nobody thought that it was really difficult to find stuff on their website. But 50% of sites have never actually tested the site or collected feedback from users. So how valuable that figure is a different question. Yeah, we'll come to that later, because there's an important point that I think we're going to make later on about how we can make that figure more valuable. Paul Marden: You also saw some stuff around personalisation, didn't you? Oz Austwick: Yeah. The personalisation things are really important because as a marketer, you go along to agency groups and conferences and workshops and webinars, and for years, if not decades, people have been talking about how important personalisation is. If you've got anybody in your organisation that works with email newsletters, personalisation is absolutely key. And it's really clear that the more you personalise, the better you do. And 90% of the people who filled in the survey agree that personalisation is more important than not. However, only 9% of websites are offering personalised content. Paul Marden: It's a bit heartbreaking, isn't it? Oz Austwick: Yeah. Obviously we don't know why and we can say that even at this point, without the survey having finished, that's already up from last year. It was 6% last year and now it's at 9%, which doesn't feel like a big improvement, but it's a 50% increase. Paul Marden: It'd be interesting to slice that again and see is that the 9% that have personalisation, are they the attractions with larger footfall and larger budgets and that's why they can afford to do this and that's the big barrier to entry? Or is there a something else that actually know that smaller sites with less traffic and less footfall at the attraction can still offer personalisation? It's not just about budgets and some people can use this stuff and get really good outcomes from it, or spending all that time and effort mean that you get no real outcome of it anyway, and that all of those people that think it's really important are kidding themselves. And that's the great thing about the survey, isn't it, that we've got all of this data and we can start to draw those conclusions from it? Oz Austwick: Yeah, absolutely. And I think this is going to be a really interesting one to follow over the next year or two to see if. Is this year's number an actual increase or is it just a more accurate number? Yes, and I guess we can only see that as a trend over time. Paul Marden: Yeah. Oz Austwick: Now, you were very keen that we included some questions about AI and the use of AI. Paul Marden: Yeah. Oz Austwick: Have there been any interesting findings there? Paul Marden: Yes. So the majority of people have used some sort of AI content generation tool, so they've used ChatGPT or the like to be able to do generative AI, writing, copy and that kind of thing. We've not gone into depth about how much they've used it. Do they use it extensively? Is it part of their day to day work? It was simply a question of have you used any of these tools? So, you know, over half have used a tool like that. There is also hidden in that data set there's a few attractions that are doing some pretty innovative things with AI as well. So there's a couple that are using things like AI powered CRM or AI powered scheduling or workforce management. So earlier on you said everybody's submissions is completely anonymous. That is completely true. Paul Marden: But I am definitely going to be tapping up those people that gave us the interesting answers to say, “Would you like to come and tell the story in more detail?” So, yes, you're right, we're never going to share anybody's data, and we're never going to share anybody's stories without their permission. We will definitely, over the next few weeks and months, as we're planning the report, we're definitely going to go to the people that have given us interesting data that has made us go, that's very interesting, and talking to them. So we'll find out a little bit more about what those people are doing. But you had an interesting observation, didn't you? If half of the people have used something like ChatGPT, that leaves about half the people that haven't used it. Oz Austwick: Yeah, it's really difficult to know from where we sit as a digital agency that is constantly trying to stay ahead of the curve and understand new technologies and how they might be relevant and how we can use them to help our clients. You know, we may be, are we more familiar with this than most people, or is the way we see it representative? It's really hard to know. And I find it really hard to believe that the approaching half of visitor attractions simply haven't even looked at it. They've not even gone to ChatGPT and said, you know, find me a title for this blog post or something like that. It just seems that maybe they're missing a trick. Oz Austwick: And I'm not suggesting that you should go out and get vast amounts of content written by AI and plaster it all over your site. We know that Google is specifically and deliberately penalising sites it knows are doing that, but you can certainly use it to maybe improve your language. Or if you can't come up with a catchy title, you can ask for twelve different suggestions for titles and pick and choose. I find it really hard to believe that half the people haven't even done that, but that could just be my context. Paul Marden: I think you might be sat in a little bubble of your own making. I sat with people recently and walked them through. How do you prompt ChatGPT? What does prompting even mean? And talking about how is it doing it? And talking about the idea that it's all just probabilities. It's not intelligent, it's just using probabilities to figure out what the next word is. Yeah. And what does that actually mean to people? I definitely think that we sit in a bubble where we are. We are not experts. Neither of us, I think, would consider ourselves experts at best, gentlemen amateurs. But I think we sit in a bubble of people that are using this a lot and are experimenting with it. I don't know. Paul Marden: I think there's a place for Skip the Queue to look at this next year, to look at what are the innovative things that people are doing. But also starting at the 101 class, what does it all mean? What are these things? How could they be useful to you? How could you make use of ChatGPT to accelerate your content creation, to come up with new ideas that you haven't potentially thought of? So definitely, I think there's space in Season 6 for us to delve into this in more detail. There's one more area that I think we added this year that we're really excited about, isn't there, around sustainability. Paul Marden: Not because we think we are thought leaders on this, not because we think we're on the cutting edge, but because we're learning so much around this at the moment and really changing the way that we work, aren't we? Oz Austwick: Yeah. Yeah, absolutely. And I think there's a really important point. It's something that. Oh, which conference was it? I think were both there. One of the agencynomics conferences, Joss from Enviral, made the point that this is actually our problem. If websites are out there and they aren't sustainable and they are causing damage, it's the fault of the companies that have built them. And really, that's us. So we kind of feel that we have to be at least trying to take the lead in helping fix that. And you can't do anything to fix the issue unless you've got the knowledge and the understanding of where you are. And I guess that's where we are at the moment. We've asked a few really basic questions, but they've given some quite interesting statistics. Paul Marden: Yeah. So most attractions have got good intentions, so most have got a sustainability plan in place. We've not asked what that plan looks like or how comprehensive it is. It was simply, does your attraction have a sustainability plan? And most people have said yes to that. Oz Austwick: When you say it's a majority, I think it's quite important to note that this isn't like 56%, this is a huge majority. The vast majority of sites have sustainability plan to the point where you could say almost everybody does. Not quite everybody, but almost everybody. But that does make the fact that very few have actually specifically measured the carbon footprint of their website a little bit more shocking. Paul Marden: So that's the big, “Oh, really moment” for us was the idea that most people have got a sustainability plan. Some have even actually taken action to improve the sustainability posture of their website, but very few have actually ever measured the CO2 emissions of their website. So they don't, they're not benchmarking. This is not a coherent plan where you measure, take action, measure again and then replan. Very few of the attractions have actually done that measurement process. We know, we know from recent episodes where we talked about sustainability, the importance of measuring in terms of helping you construct a plan and working in a methodical way to improve the CO2 emissions and improve that sustainability posture. And I think we've recognised as a result of doing the survey that there is some impediment that is stopping people from measuring. Paul Marden: We're not entirely sure we understand what the impediment is, but there is definitely something getting in the way of people being able to measure. And I think that's our. There's the big thing that I wanted to be able to share today that we have decided as a result of doing the survey and then started to run through, we could see that most people haven't tested the CO2 emissions. So what we have done is we've enriched the database of all of the respondents that we've had this year and gone and done the CO2 emissions tests of their websites for them. Now, obviously, we're going to keep that private to us. We're not singling anybody out, but we are going to be able to aggregate together what the whole industry looks like as a result of the testing that we have done. Paul Marden: The testing, to be fair, is not just restricted to the people that have responded to the survey. We are also going and testing more widely across the entire sector to be able to get an understanding of what the CO2 emissions of the websites of the wider sector look like. So that's been, that's something that we've been really pleased that we've been able to do and it's something that we want to be able to offer out to everybody that has taken part in the survey. So one of the things that I guess we're announcing today that is a key thing that we've not talked about throughout the whole survey process, is we're going to give everybody that has taken part in the survey the opportunity to download the CO2 emissions report that we have gathered for them on their website. Paul Marden: So they will be able to see a grading of A to F as to what their CO2 emissions look like. They'll also see that broken down in a little bit more granular detail around the page size, the amount of CO2 that is emitted by the page, one page of their site, and a rough estimate of what that turns into in terms of CO2 emissions for their entire site. And that's something that we will share with everybody at the end of the survey. So this year, it's not just going to be one large survey that aggregates everybody's data together. We will also give individualised reports to everybody for them to be able to see where their CO2 emissions are in terms of their website.Paul Marden: With ideas we're hopefully going to work with friends of Skip the Queue and supporters of the survey to be able to come up with ideas around how you can actually improve that CO2 posture, which could, that could be an amazing thing for us to run the survey again next year, gather that data again and see today, as we're recording, BBC is running the Michael Mosely just one thing in memory of Michael Moseley. I think we can take inspiration from that. What if every attraction that got access to their report did just one thing to improve the CO2 posture of their website? What difference is that going to make to us as a sector as a whole in that one year process? Paul Marden: Because there will bound to be a few little things that you can do, knobs to twiddle and features to add on your website that will just improve that CO2 emissions posture just a little bit and make everybody better as a result of it. Oz Austwick: Yeah. And I think it's really interesting that even though we haven't got the full data yet, and we've not put it together in any meaningful way, it's already changed the way we work as an agency. But not only that, there are other changes going on in the wider community as well, because the website briefs we're getting through from attractions are talking about this more. So I guess from a personal perspective, if you're putting together a brief for a new website or an app or some kind of new digital service, put this in there, ask that somebody pays some attention to the footprint and the impact of your new site and make it part of the decision making process. Paul Marden: Procurement managers have the control. I absolutely believe that the person that holds the purse strings gets to set the direction of the project. And just like accessibility is always on, every tender, sustainability should be there. This is a easily, trivially measurable thing. And when procurement managers hold us to account, the industry will improve as a result of being held to account like that. Oz Austwick: Yes. Now, the sustainability reporting isn't the only new thing that we're going to do. There's one more big thing that we're going to do as part of the survey to try and make. Make the data far more valid and applicable. Do you want to say what it is? Paul Marden: Yeah, I'll take this one. Because this was an idea I had. It was an idea I had a few months ago. I would love to get real end consumer input into the survey. We asked attractions, how important is personalisation? Have you done user testing? How easy was it for people to traverse your website? We're actually going to go out and survey people who have visited a large attraction in the last year and ask them, how easy was it to buy your tickets? We could be asking them about personalisation. We could be asking them about, is sustainability a key deciding buying factor for you? There's lots of things that we could ask people as part of this consumer research piece that we're about to embark on. Paul Marden: I think it's really exciting to be able to join up the voice of the consumer with the voice of the attractions in the Rubber Cheese Survey as a whole. Oz Austwick: Yeah, absolutely. Not only will it give us that knowledge from the other side of the transaction, but it'll let us know really very quickly whether the self reporting that people are doing as part of the survey is actually accurate. Is your view of how easy your website is to use, is that accurate? Is that the same view that people coming to your website for the first time have? Because we're all familiar with our own website and if you've designed the user experience, you probably think it's great and it may well be, but unless you actually test it and ask people, you can't know either way. So I think this is a really exciting thing to do and it allows us to kind of draw in more important information that can help us all as a sector improve.Paul Marden: Completely. And we've got a little ask in terms of that, haven't we? We would love to hear from you if you have got input into that consumer research, if you've got ideas of things, we could be asking real people that go to real attractions about how they use the website. You know, let us know. We'd love to hear feedback either. You know, send us a message on Twitter, reach out by email. There's links all in the show notes that will help you to make contact with us. But please just make contact and let us know. We've got amazing feedback from the advisory board and we will be talking about this piece of research with the advisory board before the survey goes out to the real people. But you've got a chance at the moment to be able to input to that. Paul Marden: So please do let us know what you think would be interesting. Oz Austwick: And whilst we're asking things of you, I've got a few more things that we want to ask. Paul Marden: Go on then. What do you want? What do you want? Oz Austwick: Well, all sorts of things. But for today, if you haven't filled in the survey, please do go along to rubbercheese.com. There's a link on the homepage through to the survey. There are different surveys for different parts of the world. Just click on the link, fill it in. You don't have to do the whole thing. Even if it's a partial response, it's still helpful. So please go along, give it a try. I'm led to believe, and I haven't tested this so I'm not going to state for effect, but if you half fill in the survey and then go away and come back on the same computer using the same browser, you'll go back in at the point that you'd got to so you can finish it. It depends on your cookie settings, but that's what is claimed. Oz Austwick: But even if it doesn't happen, you know, a half survey response is better than none. Paul Marden: We'd also like you to nag your mates as well. You know, I've been messaging people that have been responding and so many of the marketers that are filling in the survey are part of communities of other marketers. They're parts of communities, regional communities, Wales communities, or they're parts of sector specific. There's so many different groups and organisations that are working together. If you can, please raise the profile of the survey, stick a link in your WhatsApp group with all the people that you work with around you. We would really appreciate that. Obviously, the more people that submit, the better the data set. The more money we'll donate to Kids in Museums as a result of what we do. Paul Marden: And of course now everybody that submits will get their personalised sustainability report at the end as well, which is another great incentive to get involved. Oz Austwick: I guess the other thing is that if you filled in the survey before and you don't think you've got time to do the whole thing again from scratch, do let us know because we can quite happily provide you with all of the previous answers that you've given that are relevant to this year's survey and then you can just update or fill in the gaps. We're very happy to do that if it would be helpful. And still for those multi site organisations, if that's an easier way for you, for us to provide you with a spreadsheet that you can just put data into, we're very happy to do that too. Paul Marden: Absolutely. And the spreadsheet approach again lends itself very well. You don't have to answer everything. If you don't want to share information about the technology platforms you're using, that's fine. If you don't want to share information about your Google Analytics, that's fine. The more data that we get, even if it is partial data, it enriches what we've got and we get a better picture of the entire sector as a result of that. So, yeah, really keen to get input from more people. So that's our call to action. You've got one more thing you want touch on, don't you? You've got your book recommendation that you want to share with us. So tell us what your book is. Oz Austwick: Well, before I do, there are a couple of things I have to say. The first is that I realise that this is tangentially connected to the visitor attraction sector. That'll become clear, I'm sure, as soon as I reveal the book. The other is that I am an absolute massive history geek. So the book I would like to recommend that if you haven't read this is The Mary Rose by Margaret Rule, which is the story of the excavation and recovery of the Mary Rose itself. I don't know how old you are, dear listener, but I remember sitting in the hall of my school, my primary school up in Yorkshire, with a big TV in a box on a stand with this on the BBC Live and watching it be raised from the depths. And that's kind of stuck with me. Oz Austwick: So it's lovely to read the story of it from the person who kind of made it happen. And then when you've read the book, go down to Portsmouth and have a look because it is a visitor attraction. Paul Marden: Now, I guess it helps you with diving the 4D because you get the fuller picture of the whole story and then you go and do dive the 4D experience and you get to experience a little bit of what that excavation was actually like. And I bet you like any good book to a movie. The book tells the story in much more detail than the movie ever can. Oz Austwick: Yes. Yeah, absolutely. Without a doubt. In fairness, it's going to be tricky to get a copy of this book to somebody because I don't think it's in print anymore. So it will be a secondhand copy. I've checked. You can get them. Abe books has a few. Paul Marden: Are you going to bankrupt me? Oz Austwick: No, no. It's not one of those secondhand books. Don't worry, it's probably cheaper than a new one. Now all the booksellers that are listening are going to put their prices up. But, yeah, comment on Twitter. Sorry, Twitter x. If you want the book and the first person will send it out to. Paul Marden: Yeah, so go find the show announcement, retweet it and say, I want Oz's book. And yep, we will find that and we will send a copy of the book. That will be a challenge for the team behind us that do all of the behind the scenes production to actually try and figure out how you order a secondhand book and get it delivered to somebody different. It's easy on Amazon. Not so easy on a secondhand book site, so that'll be interesting. Oz Austwick: Well, I mean, eBay Books is owned by Amazon, so, you know, there'll be a way. Paul Marden: I'm sure that's a wonderful book, is a wonderful location. If you haven't been before. It's an amazing attraction to go and visit. They've got a pretty good website as well. I think we've said it before. Oz Austwick: It's true. I've heard good things about their website. Paul Marden: Yeah, they seem happy. Great to talk to you again. As always, our little fireside chats are very enjoyable. We do tend to ramble on. We've got one more episode left of Season 5, but planning is underway for season six in the autumn, so nearly we're in the home straight now. Oz Austwick: Definitely do make sure you follow and you won't miss season six. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Impact At Scale had an insightful conversation with Lester Leong, CEO and co-founder of Gush. Gush develops a range of advanced material solutions for the built environment, all of which focus on sustainability and wellness. Gush has developed 16 SKUs, including paints and films, that aim to improve indoor air quality, reduce energy consumption, and tackle the urban heat island effect. Lester talks about their innovation process, which involves working with research talent and existing technologies to bring products to market. Gush's sales strategy is deeply rooted in understanding and meeting customer needs, and building strong relationships with enterprise customers. The company prioritizes sustainability and aims to embed it into the entire life cycle of its products. Topics that Lester Covered Leveraging Walls for Impact Navigating Innovation and Commercial Departments Persuading Non-Passionate Stakeholders Opportunities for Innovation in the Paint Industry Other Titles We Considered The biggest surface area around us are walls Prioritizing Sustainability in the Built Environment Understanding what the customer really wants We chose an industry with little innovation

In 2023 the University of Cambridge published details that quantified how manure and synthetic fertilisers emit the equivalent of 2.6 gigatonnes of carbon per year which is more than the emissions from global aviation and shipping combined. Read up on that article in Nature Magazine here.  Global fertiliser production is both essential and also hugely energy-intensive, yielding around 1.5% of total global CO2 emissions. CCm Technologies is a UK-based company scaling up to provide zero carbon fertilisers by taking CO2 waste streams and combining them with organic materials. With plans to triple production in the next few years, and projects in development in India and Europe, listen in to learn more about the FMCG partners who are supporting CCm's scale up and the opportunity for their cost-comparative fertiliser products. Takeaways: The origins of CCm Technologies and the commercialisation of CCU technologyHow partnerships with major retail and FMCG brands have helped scale CCm's plansHow the CCU tech works and the business model underpinning itWhy the “green premium” isn't such a challenge for CCm's business model and growthFuture plans and scale up Show links: -          Connect with Pawel Kisielewski and follow his work-          Read a profile on CCm Technologies by the Ellen Macarthur Foundation-          Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect-          Read up on the pilot between Nestlé, Cargill and CCm Technologies to turn cocoa shells into low carbon fertiliser-          Watch CCm Technologies on the BBC's Countryfile program Learn about our Sponsor: Janno MediaMany thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire. Want to learn more about Decarb Connect? Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonisation around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.  Explore our Decarbonisation Leaders Network (DLN), where members share insights and experiences as they accelerate their net zero plans. Check out our full offering and learn more about our members, summits, reports and webinars.  If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. You could join the community of leading decarbonisers this year, at conferences in Boston (Decarb TechInvest, 10-11 September), Toronto (Decarb Connect Canada, 5-7 November). Or join us next year at Decarb Connect UK, Decarb Connect North America , or Decarb Connect Europe. We also offer a number of meet ups, site tours and virtual meetings for you to join. Sign up to the Decarb Connect newsletter to stay updated.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, CEO of Rubber Cheese.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 17th July 2024. The winner will be contacted via Twitter. Show references: https://aerstudios.co.uk/https://www.linkedin.com/in/jamesliweb/ Tools for Sustainability:https://ecograder.com/https://www.websitecarbon.com/ James Hobss is a people-focused technologist with over 15 years experience working in a range of senior software engineering roles with a particular focus on digital sustainability.He is Head of Technology at creative technology studio, aer studios, leading the technology team delivering outstanding work for clients including Dogs Trust, BBC, Historic Royal Palaces, and many others. Prior to joining aer studios, James was Head of Engineering at digital agency Great State, where he led a multi-award-winning software engineering team working with clients including the Royal Navy, Ministry of Defence, Honda Europe, the Scouts, and others.He also has many years experience building and running high-traffic, global e-commerce systems while working at Dyson, where he headed up the global digital technical team. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. The last twelve months have been the warmest of any twelve month period since records began. And while over 70% of attractions have a sustainability policy, only 12% have actually tested the CO2 emissions of their website. In today's episode, we're joined by James Hobbs, Head of Technology at Air Studios and a member of the Umbraco Community Sustainability Team. James shares some easily actionable tips to reduce the emissions of your website. Paul Marden: James, welcome to skip the queue. Lovely to have you. James Hobbs: Thanks for having me. Paul Marden: So we always start with some icebreaker questions. So it would be unfair if I didn't inflict the same pain on you. James Hobbs: Go for it. Paul Marden: Let's start with a nice one, I think. What actor would you want to play you in a film about your life? James Hobbs: I mean, instinctively, I'd say someone like Jack Black. Just think he's really funny. A lot more funny than me. I'm not sure how much of a resemblance there is. He's got a much better beard than I do someone. Yeah. If there's gonna be an adaptation, I'd like it to be funny. Paul Marden: I like the idea of that one. I think I'd struggle with that one. I'd struggle to pick. Yeah, you know, it's gotta be an archetypal geek that would play me in the story of my life. I'm not sure who that would be. James Hobbs: Not John Cena or something like that. Paul Marden: So the next one, I'd say this one I found really hard, actually. What was your dream job when you were growing up? James Hobbs: Oh, okay. So I can answer that one easily because my parents still take the Mickey out of me for it. So when I was quite young, I told them very kind of certified. When I grow up, I want to be part time mechanic, part time librarian. Paul Marden: Well, that's an interesting job, shed. James Hobbs: Yeah, it's really random, I think, because I like, I love books. I love reading. Did back then, still do now. I also like dismantling things. I was never very good at putting them back together and then continuing to work. But, yeah, that was my aspiration when I was a kid. Paul Marden: I remember going to careers advisors and just some of the tosh, they would tell you. So everybody was told they could be an undertaker and you got your typical finance jobs. But I really. I desperately wanted to be a pilot. And I was told by the optician I couldn't because of eyesight, which was nonsense. But actually, I couldn't have done the job because I have a zero sense of direction. So later in life, when I trained for my private pilot's license, I got hopelessly lost a couple of times. The RAF are very helpful, though, when that happens. James Hobbs: They come up, fly alongside you and tell you to get out of their airspace. Paul Marden: They don't like people invading the Heathrow airspace. And I was dangerously close to it at the time. James Hobbs: Nice. Paul Marden: That's another story, though. But no, they sent me from my work experience to work in the local council finance department. Department, which I don't think could be more different than being a pilot if you actually tried. James Hobbs: I mean, it's not the most glamorous, I mean, it's important, but, you know, it's not quite Top Gun, is it? Paul Marden: No, no. Exactly. There you go. Tom Cruise. That can. He can play me in the film of my life. James. So we want to talk a little bit about digital sustainability. So I thought it'd be quite nice for you to tell the listeners a little bit about your background in digital and more specifically the stuff that you've been doing more recently in digital sustainability. James Hobbs: Okay, I'll give you the most succinct property history I can. So I guess my background 15, 16 years ago started off as a developer, not a very good one. And since then I've worked for a range of different sorts of organisations. So everything from a local council, national charity, global manufacturing company, and then two digital agencies. For the last ten years or so, I've been more in leadership positions, obviously have to stay close to the technology. And in more recent years, one of the big passions of mine, I suppose, or something I'm really interested is the sustainability side of digital, because I think it's interesting and that we can make a massive impact, which I'm sure we'll talk about at some point. James Hobbs: But my current role is I'm Head of Technology at a creative technology studio called Air Studios, who also share my enthusiasm for sustainability. So I'm excited to do some work there. Paul Marden: Yeah. And my background stalking of you told me that air does some work in the attraction sector as well, doesn't it? So you work with a few attractions? James Hobbs: Yes, that's right. Yeah, we've got a few. Paul Marden: So there's some form here. James Hobbs: Yeah, I would say so. Paul Marden: Cool. One of the things that I know that you've been working with is so we're both. We've spent a lot of time in the Umbraco community, and Embraco is a content management system that a few attractions use not many, but some tend to be larger organisations that use Umbraco typically. But we've both spent time in the Umbraco community going to lots of events and talking to a lot of people. But one of the contributions you've made over the recent period is joining the Umbraco Sustainability Team. What is it, what does it do and who's involved in it? James Hobbs: Okay, so the Umbraco has this concept of community teams, which I think is a, Umbraco is a very unique organisation. Anyway, you know this because you're part of community as well, but they have a very strong connection and link with the community of developers. And not just developers, anyone who has anything to do with Umbraco and works with it. And the sustainability team is one of the several community teams that exist. The idea is that it brings together people from Umbraco's and people from the community who have a shared passion in something relevant to Umbraco to help steer it, share knowledge, and ultimately achieve a goal. And for the sustainability community team, the goal is to, I guess it's multifaceted. Firstly to make Umbraco as a product more sustainable, which is brilliant. James Hobbs: Secondly, to raise awareness of what organisations or individuals need to do to be able to improve the sustainability posture of whatever they're up to, which is brilliant as well. So there's a very umbraco focused side to it, but there's also a wider kind of awareness raising, educational side of it too, because this is a very, its a quite a new, say, it's a relatively new thing. I think digital sustainability as a concept completely hasn't really existed for that long, unfortunately. But now it does. Paul Marden: Yeah, exactly. And theres been some impact as well that the team has had on the product and the direction of the product isn't there. James Hobbs: Yeah. So and again, this is, there's several of us in this community team and I want to make it really clear that like a lot of work's gone on. It's not just me doing it. So we've managed to achieved a few things. So first of all, the Umbraco website, they launched a new website a little while ago. Its sustainability posture wasn't great. So we've worked with them, people that internally built that to improve it, and that's made a massive difference. Paul Marden: Excellent. James Hobbs: It's gone from being dirtier than a large majority of websites to being cleaner than most, which is great. We've pulled together some documentation for covering all sorts of areas from front end, back end development, content editing and so on, to educate people on how to build more sustainable websites. And some of the team members as well have built an Umbraco package, an open source package that you can install into Umbraco, and it will advise you in terms of the pages that you're making, whether they are good from a carbon footprint point of view or not. And we'll give you a rating, which is superb because it brings that whole thing in much closer to the end users who'll be making the pages. So that was a really nice piece of work. And on top of that, we do appear on things like this. Do webinars and talk at conferences and stuff. Paul Marden: Yeah, and I think Andy Evadale from Tangent is one of the members of the team. And honestly it was Andy who totally opened my eyes to this whole subject when I first started seeing him talk about it and giving some stats, and we'll talk a little more about those later on. There's definitely an impact that the team is having and it's really weird, isn't it? I mean, I don't want to geek out too much about Umbraco and the community, but there is something quite special about this commercial organisation that has open source software that gets given away for free, that collaborates with the community to build a product which is easy to use, pretty cool, really effective, but also sustainable as well. There's not many organisations that work in that way. James Hobbs: Yeah, it's unique and I love it. I think it's great. It just shows you it's possible to run a business and make money, but also have a really engaged community of passionate people and work together. I think it's brilliant. Paul Marden: Look, let's just take a step back from geeking out about Umbraco. Then I want to set the scene. Longtime listeners will know that Rubber Cheese run a visitor attraction website survey. We've done it for two years in a row. This year we simplified the survey down to make space for some more questions. And one of the key questions we've talked about is Sustainability. We are still just over the halfway point of the survey period, so there are still lots of responses coming in. But based on the data that we've got so far, we know that 72% of attractions in the current survey have got a sustainability policy, but only 12% of attractions have ever tested the CO2 emissions of their website. And we'll come to in a minute why we think the measurement and focusing on CO2 emissions in digital is important. Paul Marden: But whilst very few are actually testing their site, nearly half of all of the respondents so far have attempted something to reduce the CO2 emissions of their website. So there's clearly action going on, but it's not necessarily driving in a coherent direction because there's no clear benchmarking and target setting and retesting. So I think what I'd like to cover today is for us to understand that a little bit more, get under the skin of it a little bit, and then talk a little bit about how we can actually reduce the CO2 emissions, how can we actually make things different and why we might want to do it. Because it's more than just kind of the ethical, we all should be doing something. There were some real business benefits to it as well. My next question, without stating the bleeding obvious. Paul Marden: Okay, why do you think digital sustainability matters? I mean, the obvious answer is just because it does. But it's important, isn't it, as a contributor to global warming? James Hobbs: Yeah. So, I mean, there's lots of statistics knocking around, one of which I think it shows you the scale of the impact of the digital industry is. I think the total carbon footprint emissions of the digital industry is greater than global air traffic. And if you go and look on something like Flightradar or Skyscanner or whatever, and look at how many planes are in the air at any given moment in time, that's a pretty sobering statistic. There's lots of other ones as well, in terms of the amount of electricity that's being used, and water compared to even small countries like New Zealand. So we are generating a hell of a lot of carbon directly and indirectly, by doing all the things that we do. James Hobbs: And every time you hold up your phone and you load up Instagram or TikTok or download something, there's a massive disconnect cognitively, because it's just there and it just works and it doesn't feel like it's using up electricity and so on, but it is. There's a whole massive supply chain behind all of the lovely things we like to do on our devices that is hungry for electricity and generates pollution and that kind of thing. Paul Marden: Yeah. So my background was at British Airways and I was there for ten years. It really wasn't that hard to spot the fact that environmentally, that we have a challenging problem. Because when you stood on the end of Heathrow Runway, you can see what's coming out the back end of a 747 as it takes off. But I don't think I ever quite understood the impact of what I do now and how that's contributing more to CO2 emissions than what I was doing previously, which. Yeah, I just don't think there's an awareness of that more broadly. James Hobbs: No, yeah, I'd agree. And it's complicated. Paul Marden: In what way? James Hobbs: I guess it's complicated to quantify the carbon impact of the type of work that we do in the digital industry, because I guess there's what we're shipping to end users, which is one thing. But most modern websites and applications and stuff are built on a big tower of cloud services providers, and all of their equipment has to be manufactured which has a carbon impact. And rare earth metals need to be mined out of the grid. All of that stuff. There's a big supply chain backing all this stuff and we can influence some of that directly, but a large chunk of it we can't. So it makes choosing your suppliers quite important. Paul Marden: Yeah, absolutely. So if you're going down the road, if you accept the premise that this is a big contributor and making small gains on any of the stuff that is of interest to us and marketers who are owning websites attractions, I think for me, probably the first step is testing and trying to figure out where you are. Do you think that's a useful first step? Is that important as far as you're concerned, James? James Hobbs: I think it's important because with any sort of improvement, whether it's related to sustainability or not, I think quantifying where you are at the start and having a benchmark allows you to see whether you're going in the right direction or not. And improvement doesn't always go in one direction the whole time. There might be a two steps forward, one step back, depending on what you're doing. But I think without measuring where you are, and ideally regularly measuring your progress, it's hard to say what impact you've had and you might be going in the wrong direction and bumping up the wrong tree or whatever. So I think it's important. Paul Marden: Yeah, it's super important. And is it something that marketers themselves can do, or is this something that only a sustainability consultant can do, or is there somewhere in between? Is it the techy geeks that run the website that do this? Or is it a little bit of all of those things? James Hobbs: Well, that's a really good question. So I think this is still quite a new kind of industry. There are some tools out there that you can use to help you quantify the carbon impact of what you've got out there in the wild now. So the big one that most people talk about is websitecarbon.com, which is the website carbon calculator that was built by, I think a combination of an agency and some other organisations come up with an algorithm. It's obviously not going to be 100% accurate because every single website app, it's slightly different and so on. But as a consistent benchmark for where you are and a starting point for improvement, tools like that are really good. Ecograder is another one. Those offer non technical routes to using them. James Hobbs: So for the website carbon calculator, you just plunk a website address in hit go and it'll run off and tell you that's not very scalable. If you've got a 10,000 page website, or if you've got a large digital estate, there are also API level services that are provided that might make that easier to automate. But again, you then need someone who knows how to do that sort of thing, which raises the barrier to entry. I think what I would like to see is more and more vendors building carbon dashboards into their products and services so that the rest of us don't have to run around and build this stuff from scratch. Azure, for example, Microsoft's cloud platform, has a carbon dashboard that is scoped to your resources. That's really interesting and useful to see. James Hobbs: The stuff I mentioned about what we're doing with Umbraco and building a sustainability package, we're hoping to get that built into the core product. And again, the idea being that if you're a content editor or a marketer, you shouldn't have to know how to wire up APIs and do all this stuff, you should be able to see at a glance. Okay, well, that page I've just built actually is a little bit on the heavy side. Maybe I need to look at that. So I think the way to democratize it is to make it easier to do the right thing. Paul Marden: Yeah, absolutely. So these tools are giving you, they're giving you a grading? Yeah. So some of them are like a to f. I think it is for Website Carbon, Ecograder gives you a score out of 100. I think it is. Are there any advantages to one or the other? Or is it a good idea for people to use both of them and see the differences that the two different tools can give you? James Hobbs: I think it will come down to, well, for me anyway, I think using a tool in the first place is a step forward from what the vast majority of people are doing currently, which are not even thinking about it. So in many ways it doesnt really matter. I think it will depend on what people find easier to use. I think when people start to integrate this sort of sustainability measurements into their build pipelines, for example, release pipelines. That's where you will need to maybe think more carefully about the kind of data that you're interested in and what criteria you want to look at. Because, for example, at the moment, a lot of organisations who write software, hopefully their developers, will be writing some unit tests. And if the tests fail, then you don't deploy the website that should fail the build. James Hobbs: I think it would be good to move to a world where if your sustainability posture regresses and gets worse than similar things. There are other tools outside of those websites that we've been talking about, though. So there's an organisation called the Green Web Foundation, a nonprofit who do a lot of work in this space. And they've created a couple of tools. One's called CO2.js, which you can integrate directly into your website that can actually be a bit more accurate than the carbon stuff. And they've also built a tool called the Grid Intensity CLI. And without going into loads of horrible detail, what that is, essentially it knows when the electricity grid is at its most, what's the right word? At its most pollutant. When it's generating the most carbon. James Hobbs: So you can use that to figure out when to run background jobs or do lots of processing. You can do it when the grid is at its most renewable. So there's things like that as well. There's lots of options out there. You can go deep as you want. Paul Marden: Amazing. One thing that you just mentioned that I thought, oh, that's really interesting. I've never thought of that before, is the idea that you can drop a URL into Website Carbon or Ecograder and it will give you the score of that page. But actually, if you've got lots of pages on your website, you need to be testing across multiple pages. That should never occur to me before. James Hobbs: Yeah, because I think a lot of people plunk the homepage in and go, cool. It's a. I guess it's effort versus reward thing. No one's going, well, hopefully no one's going to spend time manually entering 10,000 website URL's into a tool like that. Not least because it would probably take the tool down. There are probably better ways of doing it than that. And also, homepages are typically quite different to the rest of a website. It serves a different purpose. So I think testing a representative portion of your digital services is probably the way to go. Paul Marden: Yeah, absolutely. I've been wondering recently whether buyers should be thinking about this as something that's part of the requirements of a new website. So if you're going out to tender and buying a new website, oftentimes you and I will both see requests for proposal that have accessibility requirements in them. But I genuinely don't remember a time that I've ever seen an RFP say, “You must achieve grade c or above on website carbon across the majority of the pages on the site.” And I think when buyers start to do that you'll begin to see agencies doing more of this sort of stuff. I think baking it into contracts will make a big difference. James Hobbs: Yeah, yeah and it's that kind of selective pressure isn't it? Clients start requiring this stuff, then agencies will have to step up. And it's unfortunate that might well be the catalyst but actually I don't care what the catalyst is as long as we're going in the right direction. Its the main thing really, which is lessening our impact. Yeah absolutely. But yeah that whole supply chain thing is huge. That's one way we can make a big impact is by mandating certain things. And there's actually a certification, a green software engineering certification. It's offered for free that developers or technical architects can go through to educate them a bit on green software engineering techniques and things like that. James Hobbs: And that's the kind of thing that hopefully in the future companies who are putting RFPs out might say, “We want your engineering team to be aware of green computing techniques” and so on and be able to prove it. Paul Marden: Yeah, I wouldn't be surprised as well that it gets legislated for as well. So in the same way as you know, public sector bodies have got to meet certain accessibility requirements. I would not be surprised if we enter a world soon where there's a statutory obligation for these things to be done in a sustainable way as well. James Hobbs: Yeah. Paul Marden: So getting your act together now is a really good thing to do because there's going to be less work later on when you've got no choice but to do it. James Hobbs: Exactly. Get ahead of the game now. Paul Marden: So we've made the case, people have bought into it, they're going to go and do some testing and they realise that they've got a smelly, polluting, rich website. What can they do next? How can your average head of marketing, head of digital influence their website to get better? James Hobbs: Yeah. Okay, so this is where I think there's a really nice angle here. We did talk about this earlier on, but there is a fairly close link between the things that will make doing the things that will make your website, your digital services more sustainable and kind of KPI's and metrics that will probably make it more commercially successful as well, depending on what you're doing, with a bunch of caveats that I won't go into. So, for example, sustainable websites are typically lightweight, they're fast, they're optimised for getting the right things in front of the user as quickly as possible, which can include everything from content delivery networks to optimising images to a whole host of stuff. Doing all of those things will also typically positively impact your search engine optimisation, positively impact your conversion. James Hobbs: Because if you look at Google's guidance, Lighthouse guidance, the different things it looks at and so on, it's very clear that fast, relevant websites are what get prioritised and what Google's looking for. Fast, relevant websites that are served from locations close to the user are also likely to be sustainable. So there is a link there. And what that means is there's a built in business case for doing the sustainability stuff. James Hobbs: So if you've got a hard nosed suite of executives who couldn't care less about the planet, not that I'm saying that's what everyone's like, but, you know, the commercial world that we live in, it's a hell of a lot easier to sell this stuff in by saying, “You know what as well, like we can do an MVP or a pilot and we're confident that we might be able to improve conversion by 0.1%, 0.5%”, whatever it might be. It's also typically a good way to save money by being smarter about what you're computing and where and when and using some of those tools that I've talked about, you can save yourself potentially a bunch of money as a business, which again, is a commercial win. James Hobbs: So I think whilst the ethical side of it is really important, and, you know, none of us want to be boiling to death in 50 years time because we've ruined the planet. Making small changes in digital can have a massive impact because the amount of people that are using them. And I think it's easier to sell in because of the commercial. Paul Marden: Yeah, absolutely. So I'm guessing there's stuff that you can do at key stages in the design and development of a site. So what are the things that people should be thinking about during the design of the site that could make it more sustainable? James Hobbs: So, okay, so that's a really good question. So this is a huge topic. So I can give you some examples of the kind of things you should be thinking about. So. And I guess we could divide them up into two sections. So when we're designing a website. There's how it looks and how the user experience work. There's also the technical design. As with anything, the further, the earlier you start thinking about this kind of stuff, the easier it is. Crowbarring in. It's a bit like accessibility, you know this, try and crowbar it in the last week of the project, it's not going to work. So from a design point of view, and some of this stuff is difficult to quantify its impact in detail, but things like not having massive 4k full bleed videos at the top of your webpage. James Hobbs: So being very careful and intelligent use of things like that, because they are large, they have to be transferred from wherever you're serving them from to the user. There's a big energy cost associated with that, not using loads and loads of external dependencies on your web pages. And that could be anything from fonts to JavaScript libraries to the vast myriad of tools that are being used. The more things you're throwing down the pipe to your end user, especially if your hosting infrastructure is not set up in a distributed way, the more energy intensive that thing is. You can even go as far as looking at the color choices that you're using. So certain darker themes are typically less energy intensive. Yeah, because of how OLED screens and modern screens work. Again, very hard to quantify. James Hobbs: And then we go down the rabbit hole of yeah, but where does the electricity that charges my phone come from? And you try and quantify all that stuff, it gets very head explodey. But there are things you can do in that sense. Some of them are easier to quantify than others. The weight of the page is a very easy thing to measure. If you keep that low, it will be easier to cache, it will load quicker for users, it will better for SEO, and faster pages tend to have better conversion. James Hobbs: And that works whether you're selling things from an e commerce point of view or you're trying to register interest, whatever it might be, from a technical angle, I think one of the most impactful things you can do, beyond making sure that your code is optimised and is running at the right times, at the right place, is simply to consider using a Content Delivery Network. And for your listeners who aren't familiar with a content delivery network, a CDN is something that all of us have interacted with at one point or another, probably without realising in the traditional way of serving or having a website, you've got some service somewhere, in a data centre somewhere. When someone types your website address in, it goes and fetches that information from the web server and back comes a web page in the simplest sense. James Hobbs: Now, if your website servers live in Amsterdam and your users on the west coast of America, that's a big old trip for that information to come back and forth. And it's got to go through lots of different hops, uses up lots of energy. A content delivery network is basically lots and lots of servers dotted all over the planet, in all of the major cities and things like that can keep a copy of your website. So that if someone from the west coast of America says, “Oh, I'm really interested in looking at this website,” types the address in, they get the copy from a server that might be 1020, 50 miles away from them, instead of several thousand across an ocean. James Hobbs: So it loads quicker for the user, which is great from a user experience, SEO, all that stuff I talked about, but it's also great from an energy point of view, because it's coming from somewhere nearby and it's not having to bounce around the planet. That's one thing that you could do that will make a massive and immediate impact commercially and from a sustainability point of view. Paul Marden: So you get those kind of performance improvement for the people all the way around the world accessing the site, but it's going to take load off of the server itself, so you might need less powerful servers running. One of the big issues that attraction websites have got is that it's such a cyclical market. The people that, you know,James Hobbs: Spiky.Paul Marden: Exactly when the Christmas meet Santa train is released at an attraction, or the traffic to the website is going to peak. If you can keep some of that traffic off of the web server by using that Content Delivery Network instead, you're going to be able to withstand those really peak times on the website without having to spend lots and lots of money on improving the resilience of the service. So it really is a win win win, isn't it? James Hobbs: I think so. And also it can help potentially avoid things like the dreaded queue where you log on to a website that's busy and it sticks you in a queue and you're 41,317th queue or whatever. Exactly like you say. If you can leverage this tech to take the load off your back end systems and I, you'll be delivering a better user experience. Paul Marden: One of the measures that I know a lot of the algorithms that are assessing CO2 emissions look at is the type of hosting that you use. So they talk about green hosting. What is green hosting? And is all green hosting the same? James Hobbs: No. So yeah, again, this is a big topic. So I guess hosting generally runs the spectrum all the way from kind of one boutique sort of providers who can set up VMS or private servers or whatever all the way through to the big goliaths of the Internet, the AWS and Azure and so on and everything in between. So green hosting is broadly hosting that is carbon neutral, powered by renewables, that sort of thing. So in theory shouldn't be pumping more pollutants into our atmosphere than it's saving. So if we look at the big cloud providers initially, so they've all made some commitments in terms of improving their sustainability posture. And this is really good because when one does it, the other one has to do it too. And obviously there's Google Cloud platform as well and they're doing similar sorts of things. James Hobbs: But it's almost this, I like the competitive angle of this because all it means is the sustainability posture of all of them will get better quicker. So it's good. So for example, I'll try and do this off the top of my head, you should check yourselves. But Azure and AWS and Google all have some pages that talk about their commitments and primarily they're focused on carbon neutrality and using renewable electricity. Aws have done a good job of that. So in certain AWS regions the year before last, they were completely 100% renewable powered, which is brilliant. Paul Marden: Really. James Hobbs: Yes. Not everywhere. Azure are going down a similar path and they've made the same commitment in terms of the year when they're going to hit renewable powered everything. They've also made commitments to water positivity. Enormous amounts of water are used during the operation of data centers and there are a lot of these data centres. So they've made commitments I think by 2035 or 2040 please double check to be net water positive, which is great. And the other thing that people don't think about, and this is I guess the supply chain thing I was talking about earlier, all those servers got rare metals in them. They've got all kinds of stuff in them thats been dug out of the ground, often in areas where there's a lot going on from a human point of view. James Hobbs: So Amazon, AWS, Google, et cetera, they're looking at that angle too. How can they keep servers in commission for longer so they don't need to be replaced as often? Where are they getting their materials from, et cetera, all that kind of stuff, because they're not just a computing company know they're invested in the hardware and getting this stuff out of the ground and manufacturing it and all the rest of it's a very big operation. So that's something we can't influence beyond pressuring them as consumers, but it is something that they're doing something about, which is great. Paul Marden: Yeah, absolutely. And if we go back to that point I made earlier on, buyers are in control of this. If they are choosing to include that in their contracts to buy new web services, that it needs to be green by offsetting or green by using 100% renewable power, then that drives change, doesn't it? Procurement managers drive change through that kind of thing. James Hobbs: Yeah, absolutely. And just one final point on the greenhosting the Green Web foundation, who I mentioned earlier, the nonprofit who work in this space, they maintain a list of green web hosts. So hosts that are known to be green that you can use without having to worry too much. So it's worth looking at that as well. And it's a kind of impartial list. Paul Marden: Excellent. Do you think this is a story that attraction should be telling? So they're going to be, we're hoping that people are going to become energised by this and they're going to want to go on a digital sustainability journey. Do you think that is that something that they could be shouting about? James Hobbs: I think so, if done in the right way. Obviously, you've got to be careful of the sort of, we planted some trees and now everything's fine, because I don't think that's necessarily the case. But I think talking about it in the right way, which is we know we're not perfect, but we're doing something about it, and this is our plan, and being transparent about it, I think, is a good thing. I think it will also foster competition between different attractions, and everyone's a winner, really, because it will make everyone more sustainable. Paul Marden:  Yeah. James Hobbs: And yeah, I don't see why you shouldn't talk about it. I think its something thats important. And to your point earlier about consumers being able to influence some of this stuff, I really, truly hope that the generation of youngsters that are coming up now are going to be more hyper aware of this sort of thing, and they're going to care a lot more because it's likely to affect them more than it will us. So I would like to think that they will be selecting products, services, attractions, whatever it might be that can demonstrate that they're actually doing something to lessen the impact of their operations. James Hobbs: I've got two relatively young children, and I can already see them asking questions and being interested in this kind of stuff in a way that wouldn't have occurred to me when I was a kid, just didn't think about it. I cant change that. But what we can do is try and improve the world that were going to be leaving to the the youngs.Paul Marden: Yeah, absolutely. So, one last question for you. Is there anything. Is there anything happening in this space that you think is really cool and interesting to think about? James Hobbs: That's a good question. I mean, like, I hope this isn't a non answer. I think the thing. The thing that is exciting me most is that more and more people are talking about this stuff. More and more people are asking questions about this stuff and I've done a lot of talks and webinars and things on this topic and the thing that really makes me feel positive and excited about it is that nearly all of them afterwards, people come up to you, they message you and say, “I just didn't realise.” The fact that we're able to raise awareness is brilliant because we can start to build up a bit of momentum. I think the thing that. I think I mentioned it earlier, products and services, building this sort of stuff into their platforms in terms of helping users use their services more efficiently, I think that's the area that I'm most excited about, because otherwise it's people kind of hacking stuff together. I think it should be a first class part of any solution, really is like, carbon impact of what I'm doing. That's what I'm probably most keen to see more of. Paul Marden: James, thank you. One last thing. We always ask our guests for a book recommendation and you've already said you're an avid reader, so no pressure, but I'm quite excited to hear about this one. James Hobbs: Well, there's two and I thought I'd just make the decision when you asked me the question about which one to recommend. So I'm going to go with my legitimately favourite book, which is the Player of Games by Iain M Banks. It's part of the culture series of novels and I'm a bit upset because Elon Musk has been talking about it. I feel like he's tarnished it slightly. A magnificent series of novels. I remember finishing the 10th one and sadly, the author died a while ago and I genuinely felt slightly bereft that there weren't going to be any more of them. It's a brilliant book. It's exciting. Yeah, it's exciting. It's so creative and inventive. It makes you think differently about things. It's definitely not one for children. James Hobbs: You know, there's a lot of violence and all kinds of other things in there. But it's a fascinating book. All of his books are fascinating. My favourite author. So if you're going to, if you think about getting into his books and specifically the culture novels, that's a great point to jump in at. It's accessible and it's absolutely brilliant. I love it. Paul Marden: That's quite the recommendation. So, listeners, if you want to get into this culture series of books, then when we post the show notice on X, get over there and retweet the message and say, “I want James's book.” And the first person to do that will get that sent to them. James, this has been brilliant. There's a couple of takeaways I want people to go and think about, one from me, which is go and test your site and then jump into the Rubber Cheese website survey. Paul Marden: Go to rubbercheese.com/survey, tell us all about your attractions website and one of those questions will be about have you tested the CO2 emissions of your site and have you done anything about it? The more we understand what the sector is doing, then the more we can understand how we can all help and improve things. Paul Marden: James, you had one idea of a place where people could go and find out more about this sort of stuff. James Hobbs: Yeah, I mean, there's some organisations that I mentioned. So the Green Web Foundation is one that's got lots of interesting material on there, both tools that they've made, but also they fund research in this space, which is really important. It should be treated like a specific discipline. I suppose they're doing some great stuff there. There's the Green Software foundation, which confusingly similar name, doing some good work in this space. There's also lots of interesting groups on discord forums that are out there. I guess my main message would be we're all learning more about this field. No one has all the answers, but there are organisations out there that you can come and speak to that can help you understand where you are currently. James Hobbs: And I definitely encourage you guys to fill in the surveys, Paul said, because the more information that we've got, you know, the better we can understand where things are. Paul Marden: James, this has been a lot of fun and really interesting. Thank you ever so much. Thank you for joining the podcast. James Hobbs: Thanks for having me on. Thanks a lot. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

Have you ever imagined that bacteria could revolutionize the protein in your next burger? This may soon be a reality thanks to one pioneering start-up.In this episode, meet Bryan Tracy – the CEO of Superbrewed Food and an entrepreneur developing the world's first commercial bacterial food ingredient. Through fermentation, his company cultivates microbes into a protein-packed biomass. Through fermentation, Brian cultivates microbes into an 85% protein-rich biomass. But the journey from lab to grocery stores has not been easyHear how Brian overcame regulatory hurdles to gain FDA approval for this unprecedented ingredient. Discover the challenges of partnering with big food brands and finicky investors.Now, Bryan is partnering with leading food companies to incorporate his microbial macronutrient into everyday products. Soon, you might find it enhancing your snacks, beverages, and meat alternatives.Tune in to discover how one entrepreneur is on a mission to turn microbes into a mainstream nutrition source. Explore Bryan's ambitious vision to produce this sustainable protein on a global, industrial scale. Don't miss this fascinating conversation on Leaders on a Mission.Timestamps:00:00 Intro01:24 Bryan's professional journey05:39 Making a microorganism a valuable product09:12 Selling bacteria biomass as a nutritional food ingredient11:05 Superbrewed Food and its vision14:51 The challenge of developing a market for a product18:01 Postbiotic cultured protein as macronutrient ingredient21:06 How can postbiotic cultured protein be used?22:42 Partnerships to bring the product to the market26:51 Challenges in partnering with big corporations and investors30:52 Innovation and growth in the food industry35:28 Plans for the next 10 years

Sugar has changed the world. In this episode, we hear how this ubiquitous commodity reshaped economies, fueled the slave trade and influenced global health trends. And our desire for sugary foods has also left a mark on the environment. Is it time to question the sustainability of our sweet tooth? Or can we have our cake and eat it too?

Roses are red, cornflowers are blue. Most flowers are grown on a different continent, what's it to you? There's nothing quite like the gift of cut flowers – a special little piece of nature's bounty in your hands. But the thing about flowers is, they've gotta be fresh and we want them year round. So, how do we grow them and how do they get to us?

Dr. Fournier is an accomplished executive and senior scientist, with a 15-year track record in the oil sands, power generation and environmental science industries, both in Canada and in United States. His career has afforded him an exposure to a diverse range of exciting technology development projects, where he enjoyed fulfilling leadership roles with numerous capital projects, each in excess of $100 million. Dr. Fournier`s formal graduate training was in solid state electrochemistry specific to hydrogen fuel cells and battery technologies and his undergraduate training was in physics and environmental chemistry. 00:00 Introduction and Guest Background 01:53 Research Focus and Illustration Overview 06:09 Mainstream Ocean Carbon Cycle Models 08:59 ENSO and Climate Phenomena 20:03 Walker Circulation and Upwelling 38:40 Historical Climate Data and Analysis 57:58 Concluding Thoughts and Future Research Slides for this podcast: https://tomn.substack.com/p/co2-climate-forcing-or-effect More information about Joseph Fournier: https://co2coalition.org/teammember/joseph-fournier/ “Sorry Biden, CO2 Is Not Pollution. It's The Currency Of Life”: https://co2coalition.org/2024/01/16/sorry-biden-co2-is-not-pollution-its-the-currency-of-life/ ———————— AI summaries of all of my podcasts (plus transcripts of recent podcasts): https://tomn.substack.com/p/podcast-summaries https://linktr.ee/tomanelson1 X: https://x.com/TomANelson Substack: https://tomn.substack.com/ About Tom: https://tomnelson.blogspot.com/2022/03/about-me-tom-nelson.html Notes for climate skeptics: https://tomn.substack.com/p/notes-for-climate-skeptics ClimateGate emails: https://tomnelson.blogspot.com/p/climategate_05.html

David Hilderman has a Bachelor of Applied Sciences in Electronic Information Systems Engineering from the University of Regina and has worked in the electronics industry since graduation in 1988. David grew up in Saskatchewan, the second oldest in a family of six boys.  Since 2000 he has lived in beautiful Saanichton British Columbia, raising two great kids with his lovely wife. He went to the Victoria area to combine his engineering experience and love of music production to work for TC-Helicon, a company that makes products for performing musicians. He worked there for 19 years, five of which were in the role of Chief Operating Officer. Early 2020 he became aware of the fact that sea level rise rates were not accelerating.  In Victoria, the rate of rise has not changed over the entire record since 1909 and is only 0.75mm/yr.   This began his research in other climate alarmist claims.  Reality is so counter to the narrative and the consequences of acting on the narrative are so detrimental that he felt he needed to do something about it. In 2021 he ran in the federal election against the Green Party incumbent, Elizabeth May, and had the opportunity to debate her on the issue of climate five times. He continues to be active in his community, working to educate people on the benefits of increasing atmospheric CO2. 00:00 Introduction and Background 00:33 Understanding Carbon Dioxide Emissions 02:06 Historical Carbon Dioxide Levels 05:08 Impact of Increased Carbon Dioxide 09:26 Mathematical Analysis of Carbon Dioxide Absorption 15:50 Future Carbon Dioxide Emission Scenarios 28:42 Sea Level Rise and Climate Change 37:51 Personal Journey and Conclusion https://co2coalition.org/teammember/david-hilderman/ https://x.com/david_hilderman ———————— AI summaries of all of my podcasts (plus transcripts of recent podcasts): https://tomn.substack.com/p/podcast-summaries https://linktr.ee/tomanelson1 Twitter: https://twitter.com/TomANelson Substack: https://tomn.substack.com/ About Tom: https://tomnelson.blogspot.com/2022/03/about-me-tom-nelson.html Notes for climate skeptics: https://tomn.substack.com/p/notes-for-climate-skeptics ClimateGate emails: https://tomnelson.blogspot.com/p/climategate_05.html

Welcome back to The Circular Economy Show! In our new season premiere, we're diving into the crucial intersection of climate change and the circular economy. Join us as we sit down with the Ellen MacArthur Foundation's Climate Lead, Miranda Schnitger, to find out how the circular economy can help meet climate targets, why it needed to be noted in the official COP28 negotiation outcomes text, and why it's important to stay optimistic while facing huge challenges. For more information about the role of the Ellen MacArthur Foundation at COP28, go to The circular economy at COP section on our website.

Welcome to this episode of Hardware to Save a Planet. Today, we're looking at sustainability and CO2 emissions from the lens of electric RVs and their impact on reducing gas usage. Joining Dylan today is Ben Parker, Co-Founder and CPO of Lightship, America's first electric recreational vehicle company. Join them as they discuss the development of Lightship, an electric and aerodynamic solar-powered recreational vehicle (RV). They also delve into the impact of RVs on gas usage, the potential for EV adoption, and the challenges of building an electric vehicle from scratch. Discover how Lightship aims to revolutionize the RV industry and make sustainable lifestyles more accessible.

In this episode, Silas and Somil chat with Ryan Gilliam, CEO of Fortera, a company focused on paving the way to zero CO2 cement backed by leading investors including Khosla Ventures and Temasek. What makes Fortera so exciting is that they've successfully raised all the way to their Series B, making them one of not many later stage companies in climate. We talked about his experience fundraising, the ins-and-outs of their tech, how to win over customers, his experience working with project developers, the current state of supply chain dynamics, the climate capital stack, and more.---

Today’s Show Note Links: Wonderful World: Learn about a castle that has been in the same family for centuries, HERE. Good For You: The YouTube channel “Great Art Explained” is always Good For You! Learn about Vincent Van Gogh’s last painting, HERE. Sounds Good: Happy birthday to the late, great Frank Teschemacher! Listen to his […]

Good News: Progress in the fight against CO2 emissions in the European Union! Link HERE. The Good Word: A splendid quote about the seasons, from John Steinbeck. Good To Know: A surprising fact about our oceans… Good News: Amazing news about Reno, Nevada’s approach to caring for their unhoused, HERE. Wonderful World: Spend some time […]

In his defense, how much could the climate possibly have changed in the 6,000 years the earth has existed?Listen to the full episode on our Patreon (https://www.patreon.com/deniersplaybook) SOCIALS & MORE (https://linktr.ee/deniersplaybook)CREDITS Hosts: Rollie Williams & Nicole Conlan Executive Producer: Ben Boult Audio Producer: Gregory Haddock Researcher: James CrugnaleArt: Jordan Doll Music: Tony Domenick SOURCESNew US House speaker tried to help overturn the 2020 election, raising concerns about the next one. (2023, October 26). AP News.Hall, M. (n.d.). New Speaker Mike Johnson says the way to learn how feels about any issue is to read the Bible: “That's my worldview, that's what I believe.” Business Insider. Staff, P. P. (2023, October 25). Here's where Speaker Mike Johnson stands on the issues. POLITICO.New House speaker's views on LGBTQ issues come under fresh scrutiny. (2023, October 26). NBC News.Macnaughton, S. (2023, October 29). Inside the Alliance Defending Freedom, the Anti-LGBTQ Org Where Mike Johnson Spent Almost a Decade. Rolling Stone.Nast, C. (2023, October 26). Election Denial, “Sexual Anarchy,” Noah's Ark: All the Mike Johnson Details We Regret to Inform You Of. Vanity Fair.Hamilton, M. A. (2023, November 4). Mike Johnson, theocrat: the House speaker and a plot against America. The Guardian.Griffiths, B. D. (n.d.). Kelly Johnson, who is married to House Speaker Mike Johnson, practices a form of Christian counseling that classifies people into “choleric”, “phlegmatic,” and other ancient personality types purportedly ordained by God. Business Insider.New House Speaker Thinks Creationist Museum Is “Pointing People To The Truth.” (2023, October 26). HuffPost.Tait, R. (2023, October 26). House speaker once won taxpayer funds for Noah's Ark park accused of bias. The Guardian.U.S. Rep. Mike Johnson and Climate Change. (n.d.). The Shreveport Times,Worldometer. (2016). CO2 Emissions per Capita - Worldometer.AJLabs. (n.d.). How much does Africa contribute to global carbon emissions? Al Jazeera.Ramanujan, K. (2021, October 19). More than 99.9% of studies agree: Humans caused climate change. Cornell Chronicle; Cornell University. Watts, J. (2021, October 19). “Case closed”: 99.9% of scientists agree climate emergency caused by humans. The Guardian.Lynas, M., Houlton, B. Z., & Perry, S. (2021). Greater than 99% consensus on human caused climate change in the peer-reviewed scientific literature. Environmental Research LetterJohnson, U. S. R. M. (n.d.). Rep. Johnson: Paris climate deal was bad for U.S. The Shreveport Times.Republican Study Committee Backgrounder: A Greedy New Steal, 13 Page Report. Mike Johnson. Washington Times.Johnson, Mike. “This bill will raise taxes on the middle class and increase prices for consumers.” X (Formerly Twitter).Who is running for House speaker? These are the Republicans aiming for the top job after Jordan's exit. (n.d.). USA TODAY.Mike Johnson's Environmental Voting Record. League of Conservation Voters Scorecard.Friedman, L. (2023, October 26). New House Speaker Champions Fossil Fuels and Dismisses Climate Concerns. The New York Times. Brugger, E. D., Kelsey. (2023, October 25). Mike Johnson, a climate science skeptic, is speaker nominee. E&E News by POLITICO. House Speaker Mike Johnson's First Big Bill Cuts Biden's Climate Change Funding. (2023, October 26). Bloomberg. Brugger, E. D., Kelsey. (2023, October 4). What McCarthy's fall means for energy, environment policy. E&E News by POLITICO. What does the US Speaker of the House do? (2023, January 4). BBC News. New House Speaker Widens Partisan Climate Divide. (2023, October 29). Bloomberg.com. Trubek, A. (2019, December 18). Jim Jordan's Gerrymandered District - Belt Magazine. Beltmag.com.North Carolina's new GOP gerrymander could flip four House seats. (2023, October 25). POLITICO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can America be expected to lead when we don't want to?!Join Nebula (and get 40% off an annual subscription): https://go.nebula.tv/deniersplaybookBONUS EPISODES available on Patreon (https://www.patreon.com/deniersplaybook) SOCIALS & MORE (https://linktr.ee/deniersplaybook)CREDITS Hosts: Rollie Williams & Nicole Conlan Executive Producer: Ben Boult Audio Producer: Gregory Haddock Researcher: Carly Rizzuto & Canute HaroldsonArt: Jordan Doll Music: Tony Domenick SOURCESHaley, N. (2023, August 23). 2024 First Republican Presidential Debate in FULL. YouTube.Kurz, J. (2020, February 28). ‘But what about China and India?' National Observer.European Commission. (2022). CO2 emissions of all world countries. EDGAR - The Emissions Database for Global Atmospheric Research.Our Changing Climate. (2023, May 5). Why China Isn't the Problem. YouTube.Carbon footprint hotspots: Mapping China's export-driven emissions. (2020, May 7). University of Michigan News.Friedman, L. (2023, July 19). U.S. and China on Climate: How the World's Two Largest Polluters Stack Up. The New York Times.Evans, S. (2021, October 5). Analysis: Which countries are historically responsible for climate change? Carbon Brief.Union of Concerned Scientists. (2023, July 12). Each Country's Share of CO2 Emissions. Union of Concerned Scientists.Yeung, J., Gan, N., & George, S. (2021, August 23). Analysis: Beijing's fight for cleaner air is a rare victory for public dissent. CNN. Mailloux, N. A., Abel, D. W., Holloway, T., & Patz, J. A. (2022). Nationwide and regional PM2.5-related air quality health benefits from the removal of energy-related emissions in the United States. GeoHealth, 6, e2022GH000603.Hersher, R. (2022, May 17). Eliminating fossil fuel air pollution would save about 50,000 lives, study finds. NPR.Mathiesen, K., & Posaner, J. (2023, September 15). How China schooled the West on climate change. POLITICO.Schonhardt, S. (2023, January 30). China Invests $546 Billion in Clean Energy, Far Surpassing the U.S. Scientific American. McGeever, J. (2023, August 20). The ultimate 2023 consensus-buster - US grows faster than China? Reuters.Gross Domestic Product, Fourth Quarter and Year 2022 (Third Estimate), GDP by Industry, and Corporate Profits. (2023, March 30). Bureau of Economic Analysis (BEA).Gross domestic product (GDP) at current prices in China from 1985 to 2022 with forecasts until 2028. (2023). Statista.Gallagher, K. S. (2023, August 3). The Right Way for America and China to Cooperate on Climate. Foreign Affairs.Begert, B. (2023, September 12). Newsom announces climate-focused trip to China. POLITICO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Tudor interviews Governor Doug Burgum, a GOP candidate for President of the United States. They discuss Burgum's background, his experience in business, and his views on government overreach and job creation. Burgum shares his upbringing in a farming community, his entrepreneurial journey, and his perspectives on reducing government spending and eliminating redundancy. They also touch on topics such as energy policies, school choice, the power of unions in education, the drug crisis, geopolitical challenges, cybersecurity, and the importance of understanding energy transportation. Find out more about Governor Burgum at DougBurgum.com  The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, & Friday. For more info visit TudorDixonPodcast.comFollow Clay & Buck on YouTube: https://www.youtube.com/c/clayandbuckSee omnystudio.com/listener for privacy information.

In this episode, Tudor interviews Governor Doug Burgum, a GOP candidate for President of the United States. They discuss Burgum's background, his experience in business, and his views on government overreach and job creation. Burgum shares his upbringing in a farming community, his entrepreneurial journey, and his perspectives on reducing government spending and eliminating redundancy. They also touch on topics such as energy policies, school choice, the power of unions in education, the drug crisis, geopolitical challenges, cybersecurity, and the importance of understanding energy transportation. Find out more about Governor Burgum at DougBurgum.com  The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday, Wednesday, & Friday. For more info visit TudorDixonPodcast.comSee omnystudio.com/listener for privacy information.