Podcasts about Marketing

Study and process of soliciting customers

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Marketing Podcasts > Starting with Z






    Latest podcast episodes about Marketing

    YAP - Young and Profiting
    Hala Taha: How to Crush Rejections and Scale a Multi-Million-Dollar Business | Entrepreneurship | YAPLive

    YAP - Young and Profiting

    Play Episode Listen Later Oct 6, 2025 59:20


    Now on Spotify Video! Hala Taha's journey into entrepreneurship began after repeated rejections from gatekeepers at Hot 97 and MTV. While at Disney, she was overlooked despite her corporate accomplishments. Realizing that waiting for others' permission was limiting her potential, she scaled her podcast from a side hustle into a multi-million-dollar business. Today, she runs YAP Media, with over 50 employees and a podcast network of more than 35 top creators. In this episode, Hala joins Hal Elrod on the Achieve Your Goals podcast to explore her entrepreneurial journey and the mindset entrepreneurs need to build a successful business. In this episode, Hal and Hala will discuss: (00:00) Introduction (01:00) Her Father's Influence and Legacy (07:46) Using the Law of Attraction for a Limitless Life (11:31) Overcoming Adversity and Reinventing Herself (22:13) Scaling a Side Hustle into a Podcast Empire (35:58) Using Affirmations to Manifest Business Success (41:44) Skill Stacking for Entrepreneurial Success (50:03) The Future Vision of YAP Media Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting. Mercury streamlines your banking and finances in one place. Learn more at mercury.com/profiting Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Framer- Go to Framer.com and use code PROFITING to launch your site for free. Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. Pipedrive - Get a 30-day free trial at pipedrive.com/profiting Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Achieve Your Goals Podcast by Hal Elrod: bit.ly/AYG-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Startup, Passive Income, Online Business, Solopreneur, Networking

    Spa Marketing Made Easy Podcast
    SMME #453 Marketing Month Part 1: The Foundation Documents Every Spa CEO Needs for AI Success

    Spa Marketing Made Easy Podcast

    Play Episode Listen Later Oct 6, 2025 20:25


    Ready to create marketing that sounds authentically you and speaks directly to your ideal clients? In this first episode of our special Marketing Month series, Daniela and Lucy dive into the two critical foundation documents that separate generic content from messaging that converts browsers into bookers. Whether you're using AI tools or creating content manually, your Company Bio and Ideal Client Avatar documents are non-negotiable for spa CEOs who want marketing that actually works. After a year of testing AI tools and adapting marketing systems, we're sharing exactly what moves the needle in 2025. In this episode, we discuss:  Why your Company Bio document is the foundation of authentic marketing  How to create an Ideal Client Avatar that goes beyond basic demographics  The difference between targeting the same person at different life stages vs. different personas  Why these documents are CEO work, not busy work  How proper foundation makes every piece of marketing easier and more effective Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

    Go To Market Grit
    Leadership Lessons From Snowflake's Sales & Marketing Duo | Chris Degnan and Denise Persson

    Go To Market Grit

    Play Episode Listen Later Oct 6, 2025 83:13


    Scaling a business globally comes down to leaders who align teams and drive them forward together.Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth.They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake's ‘go-to-market engine' and fostered a customer-first culture across every function.Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and Denise Persson, CMO at Snowflake.Connect with Chris Degnan LinkedIn​Connect with Denise PerssonLinkedIn​Connect with JoubinXLinkedInEmail: grit@kleinerperkins.com​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

    The Hustle Daily Show
    How to build a precise audience for your marketing

    The Hustle Daily Show

    Play Episode Listen Later Oct 6, 2025 15:08


    Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg It's all about marketing today. We're discussing the shift from account-based to contact-based marketing strategies, the role of buying signals, and the balance between personalization and privacy with Joshua Perk, the Founder and CEO of Vector. Join our host Juliet Bennett and Jon Weigell as they take you through our most interesting stories of the day. Follow us on social media: LinkedIn: https://www.linkedin.com/company/thehustle/ Instagram: https://www.instagram.com/thehustledaily/ Wanna watch this episode on YouTube? https://lnk.to/oxsURDRS Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues. The Hustle Daily Show is a part of Hubspot Media, produced by Darren Clarke, edited by Robert Hartwig with help from Alfred Schulz.

    MarTech Podcast // Marketing + Technology = Business Growth
    Understanding the Media Publishing Landscape

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Oct 6, 2025 27:16


    Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google search, and implementing pay-to-crawl models similar to Netflix's shift from subscription to advertising-supported tiers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bridge the Gap: The Senior Living Podcast
    A Regional VP's Approach to Operations with Bryce Robinson of AgeWell Solvere Living

    Bridge the Gap: The Senior Living Podcast

    Play Episode Listen Later Oct 6, 2025 22:34 Transcription Available


    In this episode of Bridge the Gap, Bryce Robinson, Regional Vice President at Agewell Solvere Living, comes to the table to explore the critical role regional leaders play in senior living communities. Bryce shares his career journey, insights on managing multiple communities, and how he bridges the gap between corporate strategy and frontline teams. Also, hear advice for young aspiring industry leaders who are seeking more opportunities. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

    The JP Emerson Show
    The Lake Mirror Classic: Cars, Community, and Carroll Shelby

    The JP Emerson Show

    Play Episode Listen Later Oct 6, 2025 62:32


    Get ready for a high-octane episode of The JP Emerson Show featuring Robert D'Angelo and Shelby American President Gary Patterson, the newly named Grand Marshal of the Lake Mirror Classic. They dive into one of the country's premier automotive events, sharing their passion for classic cars and the enduring legacy of the Shelby brand. Gary opens up with rarely heard stories about Carroll Shelby—his vision, his grit, and the innovations that shaped an industry. From hydrogen-powered Cobras to turbine Indy cars, this episode explores the bold ideas that defined Shelby's future-forward mindset. Hear what's next for Shelby American and why the Lake Mirror Classic is more than just a car show—it's a celebration of community, history, and horsepower. Buckle up—this one's built for speed! Connect with the Lake Mirror Classic here:https://www.facebook.com/LakeMirrorCarShowhttps://lakemirrorclassic.com/ Connect with Gary Patterson here:https://www.facebook.com/garyandsarah.patterson.3https://www.facebook.com/shelbyamericaninchttps://shelby.com/home Connect with Red Line Oil:www.redline.comConnect with Mecum Auctions:www.Mecum.comConnect with JP Emerson:www.jpemerson.comOlivia “Liv” Harper, PR, Marketing, & Distribution Executive: www.jpemerson.comFor more podcasts on cars, check out Ford Mustang: The Early Years Podcast at www.TheMustangPodcast.com, on Apple Podcasts, or anywhere you get your podcastsFor more information about sponsorship or advertising on The JP Emerson Show or podcast launch services, contact Doug Sandler at doug@turnkeypodcast.com or visit www.turnkeypodcast.com

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-Herczegh, freelance consultant and creator of a comprehensive enterprise SEO course with Sitebulb, brings proven expertise from managing complex search programs across multiple enterprise environments. The discussion covers strategic stakeholder alignment through business language translation, implementation prioritization frameworks that account for organizational constraints, and maturity assessment methodologies for developing scalable enterprise SEO processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Private Practice Survival Guide
    Measuring Financial Performance Mid-Year & Forecasting For The Future

    Private Practice Survival Guide

    Play Episode Listen Later Oct 6, 2025 36:45


    Send us a textThis episode of the Private Practice Survival Guide breaks down a practical, mid-year playbook for measuring financial performance and forecasting for the future in private healthcare practices. Brandon clarifies core terms—Look-Back Analysis (retrospective KPI and revenue review), Forecasting (time-series, regression, probability ranges grounded in historical data), and Projections (scenario planning for new services/locations without prior data)—and shows how they interlock to drive data-informed decisions. Listeners learn a cadence for reviewing daily/weekly/monthly → quarterly → biannual → annual metrics, how to visualize trends to avoid cash-flow surprises, and how to translate descriptive, diagnostic, predictive, and prescriptive analytics into staffing, payer-mix, and scheduling strategy. The episode highlights seasonality (Q3–early Q4 as a revenue window before Thanksgiving), profitability analysis by service line (gross margin, net margin, “no margin, no mission”), and payer policy realities (e.g., Medicaid constraints and contractual guardrails). Takeaway: build clean data pipelines, define target KPIs, validate with look-backs, model best-/base-/worst-case forecasts, and use projections to stress-test growth moves—so you can allocate resources, hire, and market with confidence in the next two quarters.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

    On the Way to New Work - Der Podcast über neue Arbeit
    #511 Tim Oldiges | Managing Director Headgate

    On the Way to New Work - Der Podcast über neue Arbeit

    Play Episode Listen Later Oct 6, 2025 70:26 Transcription Available


    Unser heutiger Gast studierte Wirtschaftsingenieurwesen mit Schwerpunkt Informatik und Operations Research an der Technischen Hochschule in Karlsruhe, einer der klassischen Ausbildungswege für analytisch denkende Führungspersönlichkeiten. Früh zog es ihn in die Unternehmensberatung: Zunächst in Deutschland, später ins Silicon Valley, wo er strategische Projekte in der Schnittstelle zwischen Technologie und Organisation begleitete. Nach seiner Rückkehr sammelte er umfassende operative Erfahrung in einem Logistikdienstleistungskonzern, wo er unter anderem als Mitglied der Geschäftsleitung tätig war, mit Verantwortung für Marketing, Kommunikation und die strategische Entwicklung der Automotive- und Maschinenbau-Sparte. Doch dann kam der Bruch mit dem klassischen Karriereweg und ein unternehmerischer Neustart: Getrieben von dem Wunsch, Personalberatung neu zu denken, gründete er 2017 die Headgate GmbH. Heute berät er Familienunternehmen bei der Besetzung von Führungspositionen, unterstützt Gesellschafter bei Nachfolgefragen und begleitet den Aufbau moderner Beiratsstrukturen. Was ihn dabei besonders auszeichnet: ein tiefes Verständnis für Unternehmenskultur, persönliche Integrität und die besondere Dynamik inhabergeführter Firmen. Seit über acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. In mehr als 500 Gesprächen mit über 600 Persönlichkeiten haben wir darüber gesprochen, was sich verändert hat – und was sich noch verändern muss. Wie gelingt es Personalberatern, in Zeiten von generativer KI und wachsendem Fachkräftemangel nicht nur Besetzungen, sondern wirklich passende Matches zu ermöglichen? Welche Rolle spielen Unternehmenskultur, Werte und Familienstrukturen bei der Auswahl von Führungskräften – und wie wird man diesen Faktoren in der Suche überhaupt gerecht? Und was braucht es, damit Personalberatung nicht als Transaktion, sondern als echter Sparringsprozess verstanden wird – für Menschen, die Organisationen langfristig prägen sollen? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Daher suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei On the Way to New Work – heute mit Tim Oldiges. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

    DGMG Radio
    Marketing in the Age of AI: CMOs Separating the Hype from What's Real

    DGMG Radio

    Play Episode Listen Later Oct 6, 2025 64:40


    #288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what's working, what's not, and how leaders are adapting.Dave and the panel cover:The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you're experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today.Timestamps(00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    Social Entrepreneur with Nathan A Webster
    EP 278 - What Makes a HISTORIC Marketing Agency Struggle

    Social Entrepreneur with Nathan A Webster

    Play Episode Listen Later Oct 6, 2025 40:50


    Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in Washington state, and the importance of maintaining a healthy work-life balance as an entrepreneur. Watch the full episode.  Guest Name: Don Elliot Title: CEO | Co-Founder | Writer Company: Gravitate | Pour Choices Expertise: Website Development and Digital Marketing Website: https://www.gravitatedesign.com/ Website: https://pourchoices.pub/ Website: https://donelliott.us/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

    Brand Shorthand
    Kraft Heinz Splits Into Two Companies

    Brand Shorthand

    Play Episode Listen Later Oct 6, 2025 24:47


    Kraft Heinz announced on September 2nd that they would be splitting into two separate companies. This split, occurring about a decade after the initial merger of Kraft and Heinz, will result in two new companies. One company will focus more on the global leader brands such as Heinz, Kraft Mac & Cheese, and Philadelphia, while the other will focus on North American food and beverage brands such as Lunchables, Oscar Mayer, and Capri Sun. Join the positioning duo for this week's episode to hear their thoughts on the Kraft Heinz separation.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

    Go for it! Der Business Podcast für Frauen mit Vision
    Q3/25 Update: Ich habe ein Haus am See gekauft!

    Go for it! Der Business Podcast für Frauen mit Vision

    Play Episode Listen Later Oct 6, 2025 36:17


    Ich hab ein Haus am See gekauft. Kein Scherz – inklusive Schimmel, Asbestverdacht und 2 Meter Deckenhöhe. Klingt verrückt? Ist es auch. Aber genau das hat mir wieder gezeigt: Erfolg entsteht nicht durch Sicherheit, sondern durch Mut. Was sich in meinem Leben und Business gerade komplett verändert – hörst du jetzt. Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Unsicher, welches Programm das Richtige für dich ist? → Lass dich jetzt kostenlos von uns beraten: https://carolinepreuss.de/kostenloses-erstgespraech/ → Folge mir auf Instagram für Einblicke hinter die Kulissen: https://instagram.com/carolinepreussde/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

    LE BOARD
    1/5

    LE BOARD

    Play Episode Listen Later Oct 6, 2025 9:39


    Tu te demandes si c'est vraiment possible de vivre de ton podcast ? Sans vendre de formations, ni freelancer à côté ?C'est exactement ce qu'a réussi à faire Clervie Rose, créatrice du podcast Oser la reconversion, écouté par des milliers de personnes chaque semaine. En moins de 6 mois, elle a décroché ses premiers sponsors… et aujourd'hui, elle vit à 100% de son podcast.Dans cet épisode, elle partage les coulisses de son modèle économique et te livre ses meilleures stratégies pour passer à la monétisation :

    The Portrait System Podcast
    How Judith Hill Made 6 Figures Within One Year Of Leaving Her Corporate Job (Re-Release)

    The Portrait System Podcast

    Play Episode Listen Later Oct 5, 2025 57:05


    Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, on this special re-release of the Portrait System Podcast, host Nikki Closser interviews Nashville-based photographer Judith Hill. Judith left her job in the corporate world, and she tells us all about how she did it and managed to create a portrait business that brought her a 6 figure income within the first year. Judith also goes in depth about how she runs her business, markets and keeps clients coming. Don't miss out on this amazing interview!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Untrapped Podcast With Keith Kalfas
    Success in Life and Business - Live with Naylor LCR

    The Untrapped Podcast With Keith Kalfas

    Play Episode Listen Later Oct 5, 2025 38:27


    Welcome back to another value-packed episode of the Untrapped Podcast! Keith Kalfas welcomes industry leader Naylor Taliaferro, founder of LCR Media and host of the LCR Summit, for a dynamic discussion about growing your lawn and landscaping business, the importance of networking, community-building events, and actionable strategies to scale both professionally and personally.   About Naylor Taliaferro:  Naylor Taliaferro is not just a business owner in the lawn care and landscaping space—he's a passionate leader, respected community builder, and innovator within the industry. As the founder of LCR Media and visionary behind the LCR Summit, Naylor has dedicated himself to helping entrepreneurs and professionals in the green sector connect, learn, and grow together. He began his journey inspired by early influencers and creators, noticing a genuine need for honest, detailed advice for people just starting. This gap led Naylor to document his own experiences, struggles, and breakthroughs, which quickly earned him a following. Today, he's a recognized authority on leveraging social media to build a brand, connect with potential clients, and inspire the next wave of landscape professionals. A significant part of Naylor's impact stems from his ability to organize and foster in-person events that go beyond the usual business practices. He started by creating the YouTube Rally—a casual meetup that has now become a hugely popular community event at industry expos, drawing hundreds of attendees each year. Building on this, he launched the LCR Summit. This game-changing two-day event combines hands-on business learning, high-level strategy, and networking with some of the industry's most successful and driven leaders. Naylor ensures the summit is both practical and immersive, focusing on not just business “toolsets” but also crucial elements such as mindset and skillset.   What You Will Discover:  How top entrepreneurs built thriving businesses and nurtured passionate communities in lawn care and landscaping. Lessons on the power of creating online content to market your business and connect with like-minded professionals. Proven frameworks for managing your business and personal life, including Naylor's unique “four seasons” success system.   “If you can restructure your business in a way that serves you instead of you being a servant to it, then you will come home with more energy and you'll come home a much better person, more positive, and then you'll have a much better mindset.” - Naylor Taliaferro   Episode Overview:  00:00:48 – 00:02:44 – Intro & Industry Titan Enters Keith and Naylor kick things off, reflecting on their 12+ year friendship, contributions to the landscaping community, and Naylor's impact as an educator, event host, and content creator. 00:02:44 – 00:10:39 – Roots of the Lawn Care Community Dive into the community's history, the evolution of online content (YouTube OGs), and the challenges and lessons of starting. Keith and Naylor discuss how content creation and knowledge sharing have shaped and unified the industry. 00:10:39 – 00:15:54 – First YouTube Rally & Community Growth Stories from the genre-defining Pleasure Ridge Pizza meetups and the exponential growth over the last 10 years. Naylor shares impactful moments of in-person gratitude and how those connections inspired his mission for further reach. 00:15:54 – 00:23:13 – Major Events for Industry Pros [Event Details] Equip Expo/YouTube Rally: Thursday, Oct 23rd, 6 pm at the Kentucky International Convention Center (KICC), Louisville, KY. The can't-miss in-person networking event, free with your Expo badge! Morning Show at Equip: Thursday, October 23rd, 8:00 a.m. Live stage podcasting and Q&A with top industry leaders. Pod Row: All days of the Equip Expo (Wed-Fri). Connect with podcasters, get on a show, and meet the community. 00:23:13 – 00:26:09 – Event Logistics & How-To Walk-through of venue info, how to register, where to stay, overview of event schedules, and tips for getting the most out of your trip to Louisville. 00:26:09 – 00:37:07 – LCR Summit Deep Dive LCR Summit: Monday & Tuesday, Oct 20-21, 9 am-5 pm at the Galt House, Louisville. A two-day immersive educational event covering mindset, skillset, toolset—business mastery, marketing, leadership, staffing, company culture, and personal development for green industry entrepreneurs. Get tickets at lcrsummit.com Ad: Footbridge Media Keith opens with a special shout-out to Footbridge Media, the experts in contractor marketing, optimized websites, SEO, and online presence geared towards growing your home service business. Visit footbridgemedia.com/Keith for more.    Ad: Jobber CRM Keith spotlights Jobber—an AI-powered CRM for home service pros. Features include automated billing, payments, review management, and a virtual receptionist. Ad info: Get a 2-week free trial and exclusive discount at getjobber.com/kalfas. Ad: Untrapped Alliance Private Group Join the Untrapped Alliance Private Group for bi-weekly live focus sessions, community networking, and actionable business coaching. Ad info: Apply at https://www.keithkalfas.com/alliance 00:38:48 – 01:00:00 – Tactical Mindset, Marketing, & Takeaways Naylor and Keith discuss the importance of cyclical business and personal planning, the Four Seasons framework, and leveraging nature's lessons for entrepreneurial success. They emphasize the importance of continuous education, marketing (especially digital/content), and community engagement for long-term business growth. Closing – Wrap up with reminders to check out the LCR Summit, Equip Expo events, and the private Untrapped Alliance group. The hosts share their excitement for seeing listeners at the upcoming events and thank the audience for helping the Untrapped Podcast grow toward 1 million downloads. Key Takeaways Community is Everything: Networking, sharing, and connecting are the backbone of business growth in the green industry. Continual Learning: LCR Summit offers next-level insights, tactics, and mentorship—secure your spot early! Marketing is Non-Negotiable: Utilize social media and digital content to stay relevant and keep leads coming in. Business Systems: Adopt tools like Jobber CRM and partner with marketing pros like Footbridge Media to streamline growth. Get Involved: Equip Expo, YouTube Rally, Morning Show, and Pod Row are your annual chances to level up—don't miss out!   Connect with Naylor Taliaferro: Instagram: https://www.instagram.com/naylor_lcr_taliaferro/ Facebook: https://www.facebook.com/naylor.taliaferro/ Website: https://www.lcrmedianetwork.com/ YouTube:  https://www.youtube.com/c/LawnCareRookie/   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Event & Resource Links LCR Summit Info & Tickets: lcrsummit.com Equip Expo Registration: https://plus.mcievents.com/event/equipexpo2025?RefId=KEITH50 Jobber CRM Free Trial:  getjobber.com/kalfas. Footbridge Media for Contractors: footbridgemedia.com/Keith Untrapped Alliance Application: keithkelfas.com/alliance     Written and Edited by: Ma. Teresa Catangay-Bardinas 

    Recruiting Future with Matt Alder
    Ep 735: AI's Impact On Recruitment Marketing

    Recruiting Future with Matt Alder

    Play Episode Listen Later Oct 5, 2025 29:41


    Recruitment marketing is undergoing a fundamental shift as AI transforms the way work is done and who does it. Marketing automation is evolving at a rapid pace and will drive significant, efficient gains, but what is the impact of originality, creativity, and strategic thinking? So how are recruitment marketers evolving, and what should employers now expect from their recruitment marketing teams and agencies?  My guest this week is James Whitelock, Managing Director at ThinkinCircles Recruitment Marketing. In our conversation, James reveals what employers should demand from modern recruitment marketers, which skills remain irreplaceable, and how to build teams that leverage AI without losing human creativity. In the interview, we discuss: How AI is democratising recruitment marketing The ever-growing scale and scope of automation Strategy and creativity How can employers stand out from the AI-generated "slop" Brand building, story telling and tech orchestration What skills are now needed in recruitment marketing Building out capability Can AI help recruitment marketing to be properly strategic? What does the future look like? Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

    We Don't PLAY
    Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Oct 5, 2025 79:02


    Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Perplexity AI's free "Comet" web browser, which occurred this past Thursday. We expressed excitement over this development, highlighting Comet's functionality as an AI-powered browser that can import Google Chrome extensions and act as a personal assistant, shopping, and email agent. The conversation extensively examines the implications of Comet's introduction on the browser market share, particularly in relation to the dominance of Google Chrome, and explores how this new tool affects Search Engine Optimization (SEO) strategies and content visibility for businesses. Finally, a significant portion of the discussion addresses crucial concerns regarding user privacy and data security when utilizing these advanced AI tools, emphasizing the need for caution and strategic use.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!FAQs about this episode1. What is the Perplexity AI Comet Browser?Comet is an AI web browser released by Perplexity AI. Comet essentially integrates Perplexity AI capabilities into a browser format. The concept involves having an AI web browser, similar to using Google Chrome but with AI integration.2. When was the Comet browser released, and to whom?The free Comet browser was recently made available to everyone worldwide. It was announced on a Thursday. However, Comet was initially released to people who had Perplexity Max in July. This three-month period (July to October) allowed Perplexity to keep it exclusive within their beta program or exclusive community before releasing it universally.3. How can I download the Comet browser, and what platforms is it available on?You can download the Comet browser by visiting perplexity.ai/comment. It is available for both Mac and Windows.4. What are the key features and capabilities of the Comet browser?The Comet browser offers several features that distinguish it from traditional browsers:• Extension Import: You can import your Google Chrome extensions into the Comet AI browser.• Agentic Capabilities: It is described as a personal assistant that helps with many things. It can: ◦ Autonomously control browser actions, such as closing tabs and opening pages. ◦ Fill out forms. ◦ Control Google Drive. ◦ Shop for you. ◦ Send out emails, leveraging a feature called "background assistant".• Current Focus: It is currently heavily focused on the web, though a mobile app is anticipated, similar to the existing Google Chrome app and Perplexity app.5. Why did Perplexity AI release the Comet browser?Perplexity is doing this to gain market share and compete with major rivals, particularly Google. The current browser market is heavily dominated by Google Chrome, which holds about 72% of the market share (specifically cited as 71.77% to 71.86% recently).6. How is Perplexity AI related to Microsoft and other platforms?Perplexity is closely associated with Microsoft and Bing. The platforms are interconnected, as LinkedIn is also owned by Microsoft. It is noted that Microsoft is also involved with Copilot and is "somewhere in the mix" of OpenAI/ChatGPT content, further connecting it to Comet.7. What are the major concerns regarding security and privacy with agentic AI browsers?The primary concerns revolve around security, privacy, and user adoption. Since the Comet browser can autonomously control browser actions, access Google Drive, and fill out forms, there are questions about how much security is provided.• Data Compromise: One critical concern is that if a company's chosen AI platform (like Comet) lacks necessary security measures, a client could be exposed to a hack, potentially compromising years of hard work.• Lack of Regulation: There is a belief that there is not enough regulation surrounding privacy in the AI space, often favoring convenience and productivity over individual privacy.8. How will AI search browsers impact SEO and business visibility?AI search models are changing how businesses achieve visibility:• Beyond Top 10: AI models are no longer just scanning the top 10 search pages; they are scanning anywhere between 10 to 40 links or sources. Businesses should aim to be in this "Top 40 listing".• Platform Diversity: Visibility is achieved when a brand is interconnected across various platforms, including LinkedIn, YouTube, Google, Pinterest, the website, blogs, videos, audios, and podcasts.• LinkedIn Importance: If Perplexity uses LinkedIn as one of its information sources, having a complete and active LinkedIn profile is significant for search results.• Contextual Content: Content needs to be contextually relevant, moving beyond just typing basic search phrases like "best restaurant near me".• SEO Relevance: SEO remains important; even if AI models like ChatGPT handle e-commerce orders, they are still pulling information from sources with high domain authority, which is based on SEO principles.9. What are the best practices for leveraging AI tools like Comet?Users should adopt a strategic approach when using these new AI tools:• Strategy and Learning: Use AI to strategize, discover different angles, and find solutions to problems you haven't considered. Ask AI how to improve upon an idea or find what is missing from your strategy.• Strategy vs. Dependence: Use AI as a tool to improve yourself and learn, but do not depend on it.• Privacy Protection: Exercise caution regarding privacy. Do not give out personal identifying information (PII) such as your specific address, phone number, or names of family members. Ask general questions instead of highly specific personal ones.• Prompt Awareness: Be aware that all prompts written into ChatGPT are typically indexed into Google unless you change your settings.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Apparel Success
    You're not crazy, social media is impossible in 2025 (and here's why!)

    Apparel Success

    Play Episode Listen Later Oct 5, 2025 3:49


    An epic rant on how social media has changed so much in 2025. Social media marketing and growing an audience on YouTube, TikTok, Instagram, etc - is just a crazy landscape. Would love to hear your thoughts on this in the comments....

    The Business Lounge Podcast with Kimberly Ann Jimenez
    S8 EP7: 2025 Content Secrets UNLOCKED: Ditch Polished Posts for Raw Authenticity (Our $20k Secret)

    The Business Lounge Podcast with Kimberly Ann Jimenez

    Play Episode Listen Later Oct 5, 2025 34:23 Transcription Available


    Text Me A Question!Text Me A Question!The rules of online growth have changed—and the creators winning right now aren't posting more; they're selling smarter. We break down how a modest podcast can pull tens of thousands in revenue from just a handful of episodes by aligning message, medium, and a simple path to buy. No gimmicks, no 30-day nurture marathons—just content that speaks to solution-aware buyers who are ready to act and a clear invitation that respects their time.RESOURCES MENTIONED✨ Text Me - Text 'tblplus' to (866) 498-2080 & ask me questions directly about TBL+ Group Coaching & whether it's right for you. :)OR DM Me On Insta: https://www.instagram.com/kimannjimenez/MORE FREE RESOURCES

    Health Supplement Business Mastery
    Reverse-Engineering Grüns $500M Supplement Marketing Machine

    Health Supplement Business Mastery

    Play Episode Listen Later Oct 5, 2025 36:12


    "Send me a text"In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. The format wasn't new.  The "convenient on-the-go” positioning wasn't innovative. So what actually drove their success? This deep-dive reveals the marketing strategy most case studies miss.While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.What you'll learn:Why chasing the biggest TAM with generic messaging kills conversion ratesThe 3-tier framework that determines purchase behavior4 specific “PA” funnels Grüns uses (They use more that this actually)The complete “PA” funnel template you can implement immediatelyIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

    EMOTION ME
    La gente no tiene ni idea de Marketing - Fernando Alonso

    EMOTION ME

    Play Episode Listen Later Oct 5, 2025 101:11


    Fernando Alonso, Host del podcast 'Píldoras del Conocimiento', profesor universitario con más de 100 papers publicados, nos habla de las estrategias de marketing que debemos seguir si queremos prosperar en un negocio, o para conseguir una buena marca personal.

    Business is Good with Chris Cooper
    102: Why Smart People Fail at Business

    Business is Good with Chris Cooper

    Play Episode Listen Later Oct 5, 2025 14:02


    You can build the best product in your category and still fall behind. Why? Because the market doesn't reward “best”—it rewards best at business. In this episode, I unpack the pattern I've seen in conversations with very smart founders: they perfect the thing, but neglect the system that sells the thing.We start with the two brains of your business:Product/Delivery drives retention.Marketing & Sales drive attention and acquisition.Being great at #1 is necessary—but insufficient in a noisy, novelty-driven world where people discover the loud before the great.Then we dig into three traps that smart people fall into:The Technician's Curse: When numbers dip, you “improve the product” instead of the pipeline (offer → traffic → show → close). We'll install a simple weekly scorecard and fix the bottleneck first.The Projection Trap: Assuming customers and staff think like you do. We replace assumptions with customer interviews, plain-English messaging, and clear “definitions of done.”The “I'll Figure It Out” Fallacy: Brains and hustle aren't enough without context and reps. Borrow them—via mentors, playbooks, and proven scripts—so you make right moves faster.Finally, we make you best at business: choose a focused market, sharpen your promise and proof, show your mechanism, and adopt a weekly operating cadence—one growth action every morning, one bottlenecked metric every week, one small test at a time.You'll leave with a playbook to turn smart into scale—and the three actions to run this week so your best product finally wins.Connect with Chris Cooper:Website - https://businessisgood.com/

    Under the Influence from CBC Radio
    Touch The Pickle: Marketing Gender Equality

    Under the Influence from CBC Radio

    Play Episode Listen Later Oct 4, 2025 27:43


    If you searched the question:“What player has won the most Wimbledon singles titles,” Google will tell you it's Roger Federer with 8 wins.But that's incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com And one that challenged menstruation taboos with a program called “Touch the pickle.” Hosted on Acast. See acast.com/privacy for more information.

    The Maximum Lawyer Podcast
    The Greatest Shift in Marketing: From Traditional Ads to Authentic Influencer Connections

    The Maximum Lawyer Podcast

    Play Episode Listen Later Oct 4, 2025 27:24


    Watch the YouTube version of this episode HEREAre you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity's new AI email assistant, shares insights from a Bloomberg article on Mr. Beast's business finances, and highlights a customer journey infographic by Chase Diamond. AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity's new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney's life so much easier. Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.Listen in to learn more!1:09 Discussion of Perplexity's new AI email assistant6:45 Analysis of Mr. Beast's business model14:44 Exploration of AI-driven personalization in marketing 20:01 Influencer marketing versus traditional advertising25:22 The importance of transparency for modern influencersTune in to today's episode and checkout the full show notes here. 

    MarTech Podcast // Marketing + Technology = Business Growth
    The future is platforms like Meta being able to manage targeting, creative, and optimization

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Oct 4, 2025 5:40


    AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    How to maintain visual integrity in an answer driven world

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Oct 4, 2025 3:52


    Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise frameworks for maintaining visual brand consistency while optimizing for AI-driven search results. The discussion covers implementing structured brand guidelines that serve both human users and machine learning algorithms, plus Webflow's AEO maturity assessment framework spanning content, technical, authority, and measurement categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Designer Within
    82: I Know AI Wrote Your Instagram Caption (Here's How to Fix It)

    The Designer Within

    Play Episode Listen Later Oct 4, 2025 18:07 Transcription Available


    If your Instagram captions or newsletters sound like a bad Hallmark card… I hate to break it to you, but I know AI wrote them.And so does your audience.

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
    The future is platforms like Meta being able to manage targeting, creative, and optimization

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

    Play Episode Listen Later Oct 4, 2025 5:40


    AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    More Knowledge, More Wealth!
    Federal Reserve Rates Explained (Your savings account is now a scam)

    More Knowledge, More Wealth!

    Play Episode Listen Later Oct 4, 2025 22:30


    Ep. 311Join Gabriel Shahin, Certified Financial Planner and host of "More Knowledge, More Wealth," as he dives deep into the incredible impact of lower interest rates on your economy, infrastructure, and personal finances.In this must-watch episode, Gabriel reveals:The power of low interest ratesSmart debt managementInvestment opportunitiesEconomic stimulationThe "Great Recalibration".Don't miss out on the crucial insights that could save you money and accelerate your wealth! This episode is packed with actionable advice that you wished you had during the last interest rate reduction period.

    YAP - Young and Profiting
    Arthur Brooks: How High Achievers Can Balance Success with Happiness | Mental Health | YAPClassic

    YAP - Young and Profiting

    Play Episode Listen Later Oct 3, 2025 59:09


    Arthur Brooks once overheard a famous elderly man on a plane confess to his wife that, despite wealth, health, and great success, he felt his life was meaningless. This moment sparked Arthur's curiosity about why some high achievers succeed yet struggle with happiness,  loneliness, and declining fulfillment as they age. Determined to understand this, he set out to decode the psychology of lasting happiness. In this episode, Arthur shares how to design a truly happy, meaningful, and successful life and sustain it well into old age. In this episode, Hala and Arthur will discuss: (00:00) Introduction (02:33) The Quest to Understand Happiness (08:15) Exploring Fluid vs. Crystallized Intelligence (16:40) Navigating Career Paths: Linear vs. Spiral (20:29) Breaking the ‘Striver's Curse' Through Life Design (28:49) The Three Components of True Happiness (35:51) Why Strong Relationships Drive Happiness (40:12) Balancing Career Mindset and Relationships (43:27) Practical Tips and Tools for a Happier Life Arthur Brooks is a Harvard professor, bestselling author, and international keynote speaker. Formerly the president of the American Enterprise Institute, he writes the popular How to Build a Life column for The Atlantic and hosts the podcast How to Build a Happy Life. His number-one New York Times bestseller From Strength to Strength, teaches high achievers how to find deeper purpose and joy beyond external success. Sponsored By: Airbnb - Find yourself a cohost at ⁠airbnb.com/host⁠  Indeed - Get a $75 sponsored job credit to boost your job's visibility at ⁠Indeed.com/PROFITING⁠  Shopify - Start your $1/month trial at ⁠Shopify.com/profiting⁠.  Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠  Open Phone - Get 20% off your first 6 months at ⁠OpenPhone.com/profiting⁠.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to ⁠joindeleteme.com/profiting⁠  SKIMS - Shop SKIMS Fits Everybody collection at ⁠SKIMS.com⁠  Policy Genius - Secure your family's future with Policygenius. Head to ⁠policygenius.com/profiting⁠  Masterclass - Get an additional 15% off any annual membership at ⁠https://masterclass.com/profiting⁠  BitDefender - Save 30% on your subscription at ⁠bitdefender.com/profiting⁠  Resources Mentioned: Arthur's Book, From Strength to Strength: bit.ly/-Strength2Strength  Arthur's Column, How to Build a Life: bit.ly/-BuildALife  Arthur's Website: arthurbrooks.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Wellness, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Sleep, Diet

    Thrivetime Show | Business School without the BS
    Napoleon Hill | Power of Online Marketing, Clay's Son Aubrey Napoleon-Hill Clark, Charlie Redd / Napoleon Hill Story, the Publix Story, Join Eric Trump At Clay Clark's Dec. 4-5 Business Conference In Anaheim, CA (701 Tix Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 115:14


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Eric Trump & Clay Clark Bring the ThrivetimeShow.com Business Business Conference to Anaheim, CA (Dec. 4th & 5th 2025) + Only 704 Ticket Remain + Learn Branding, Marketing, Sales, Finance, Scaling, Workflows & More

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 13:54


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Auto Glass | Auto Glass Repair Success Story | TulsaWindShieldReplacements.com | The Joe Doran Success Story + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow Business Conference

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 23:39


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | "The Time Will Never Be Just Right, You Must Act Now." - Napoleon Hill + Branding 101 + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 121:29


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Eric Trump | Join Eric Trump At Clay Clark's ThrivetimeShow.com Business Conference In Anaheim, California (Dec. 4th & 5th 2025) + Learn Marketing, Sales, Finance, Management & More! Request Tickets Via Text: 918-851-0102

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 22:51


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Eric Trump & Clay Clark Bring the ThrivetimeShow.com Business Conference to Anaheim, CA (Dec. 4th & 5th 2025) + 704 Ticket Remain Available + Learn Marketing, Sales, Finance, Scaling, Workflows & More!!!

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 13:54


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | The Art of the Start + Celebrating the Success of 3 Clay Clrk Startup Clients + Startups 101 + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 112:10


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Julie Green | Live from ThrivetimeShow.com Business Conference + Celebrating Success of 4 Clay Clark Clients + Join Eric Trump At Clay Clark's Dec. 4-5 Business Conference In Anaheim, CA (701 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 152:37


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | Marketing 101 + How to Market to Your Ideal & Likely Buyers + Workflow Creation 101 + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 121:29


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Coach | How to Build a Business That Can Fund the Achievement of Your F7 Goals + Join Eric Trump At Clay Clark's Dec. 4-5 ThrivetimeShow Business Conference In Anaheim, CA (701 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Oct 3, 2025 94:39


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Mind Over Macros
    Coaches Compass: Work Smarter For Predictable Growth

    Mind Over Macros

    Play Episode Listen Later Oct 3, 2025 20:28


    In this episode of the Coaches Compass, Mike explains the most important systems that you need in your business if you want to grow without having to put in so much manual effort. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    No Date = No AI Love. The End of Evergreen Content! Jay's SCOOP | Ep. 423

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    Play Episode Listen Later Oct 3, 2025 9:18 Transcription Available


    Marketing's old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn't enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play.ㅤBest Moments:(00:37) Why evergreen content used to dominate but no longer works in the AI era(01:22) How large language models prioritize recency over everything else(02:38) Why stale website pages are invisible to AI citations(03:15) The 50% boost from simply adding dates or “updated” to your content titles(04:15) Practical B2B examples like renaming reports with quarters and years(05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide”(07:01) Jay vents about neighbors putting up Halloween decorations way too early(08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contestㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

    Guy Kawasaki's Remarkable People
    What Jane Goodall's Life Teaches About Courage, Curiosity, and Care

    Guy Kawasaki's Remarkable People

    Play Episode Listen Later Oct 3, 2025 76:35


    Jane Goodall transformed how we see the natural world and our place in it. In this tribute episode, Guy Kawasaki revisits their past conversations filled with humor, courage, and wisdom. Jane reflects on her early journey to Africa, the groundbreaking discoveries with chimpanzees, and her tireless advocacy for conservation and youth through Roots & Shoots. Thank you Jane for making this world a better place. ---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Instagram Marketing Secrets
    Instagram Strategies for More Followers and More Sales ASAP

    Instagram Marketing Secrets

    Play Episode Listen Later Oct 3, 2025 25:49


    Instagram Marketing Strategies for 2025 and Beyond: Organic, Paid, and Direct OutreachIn this episode, we delve into the top Instagram strategies relevant for late 2025 and early 2026. The platform has reached a maturity stage with stable user growth, making it crucial to focus on effective strategies like organic growth, paid ads, and direct outreach. We discuss the importance of authenticity in content creation, the power of running targeted ads, and innovative approaches in direct outreach. Additionally, we share tips on optimizing your Instagram bio, running successful giveaways, and maintaining a strong personal brand. Tune in for actionable insights and practical advice to elevate your Instagram marketing game.00:00 Introduction to Instagram Strategies00:17 Understanding Instagram's Current State01:08 Organic Growth Strategies04:26 The Importance of Personal Branding10:09 Paid Advertising Tactics13:20 Effective Giveaway Campaigns17:04 Direct Outreach Techniques25:36 Conclusion and Final Thoughts-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

    State of Demand Gen
    Building a Modern Growth Engine with Ashley Lewin

    State of Demand Gen

    Play Episode Listen Later Oct 3, 2025 52:44


    Ashley Lewin has audited 30+ companies in her career and seen the same pattern: marketing teams stuck chasing MQLs while revenue stalls. In this episode, Carolyn and Trevor dig into Ashley's perspective on why MQLs keep organizations trapped in short-term thinking, and how she's applying those lessons now as Head of Marketing at Aligned.We talk through what it takes to stand up a marketing function from scratch at a hybrid PLG + sales-assisted company, why implementing HubSpot's Lead object was a foundational bet, and how “fail fast” disqualification changed the way BDRs and sales managers manage their pipeline. Ashley also shares her playbook for winning executive buy-in: showing CEOs a predictable growth equation that replaces lead volume with qualified pipeline and product activation.What You'll Learn:Why 30+ audits taught Ashley that MQLs create waste, not growth.How to split the funnel: PLG activations vs. sales-assisted pipeline.The power of clean infrastructure: standing up a true lead object in HubSpot.Why “fail fast” leads to better conversion, stronger feedback loops, and less waste.How to navigate culture change so sales isn't afraid to close lost.Why exec scorecards (not dashboards) determine whether change sticks.If your growth plan still relies on lead math, you're running on outdated assumptions. Ashley shows how to build a system that actually scales revenue, not just reporting.

    The Solarpreneur
    Part 2: How To Have More Success In Solar Than You Ever Dreamed Of

    The Solarpreneur

    Play Episode Listen Later Oct 3, 2025 23:02


    This episode is the second half of my appearance in Jon Soriano's Valor Impact Podcast, where focused on how I keep the ball rolling in solar sales. It is important that we strike a balance between productivity and our personal lives, especially with people that support us throughout our sales journey.CLICK HERE: https://apply.solarpreneurs.com/ https://zendirect.com/ https://crmx.app/ https://zapier.com/ https://www.solarscout.app/taylor TOP 10 MOST DOWNLOADED EPISODES OF ALL TIME https://www.youtube.com/@solarpreneurs goals.solarpreneurs.com oneliners.solarpreneurs.com https://solciety.co/ - JOIN SOLCIETY NOW! SIRO APP - LEARN MORE

    The Tech Blog Writer Podcast
    3439: Zeta and the Future of AI-Powered Marketing That Drives Real ROI

    The Tech Blog Writer Podcast

    Play Episode Listen Later Oct 3, 2025 22:18


    Zeta Global's CTO, Chris Monberg talks about building AI that helps brands grow with repeatable, scalable programs without losing the spark that makes a brand feel human. Zeta's promise is simple to say and hard to do. Help marketers deliver better results with less waste by pairing strong data, clear identity, and practical AI inside the Zeta Marketing Platform. What stood out first was Chris's view of design as a contact sport. He hires builders who live in the work, and he still enjoys rolling up his sleeves himself. That mindset shows up in how Zeta approaches AI for marketing. Rather than shouting for the next click, he wants systems that perceive intent and context. He described an early lesson from retail floors in Seattle. The best experience came from people who noticed a customer's posture and pace before speaking.  Empathetic design translates that awareness into algorithms that understand latent signals and respond with care, not noise. We also dug into a tension many leaders feel. Automation is exciting, but nobody wants generic content. Chris answered with a practical frame. Give marketers a way to create a personal “super agent” that learns from their choices, their brand voice, and the paths they take through the platform. Offload the repetitive chores, keep creative control, and grow pride of ownership. That pride matters because it breeds adoption. When teams feel the system reflects them, they keep using it and keep improving it. Another thread was trust. In Chris's words, the market still underestimates what these tools can do, partly because users are unsure where the value comes from. Zeta is leaning into transparency so teams can see how decisions are made and how results tie back to their inputs. Data and identity are the moat, but privacy and compliance are the foundation. He was candid about the weekly grind of meeting new regulatory needs region by region. That operational discipline shapes how Zeta decides to build, buy, or partner. Acquisitions must make sense on day one and integrate fast, with people as the primary asset. Chris also spoke directly to younger builders who feel stuck. There are no shortcuts. The only way through is work, curiosity, and a willingness to learn in public. He sees small teams pushing new protocols and patterns forward, and he wants more marketers and technologists to join that frontier with clear eyes and a bias for doing. We closed on culture. Zeta Live in New York brings sports and tech onto the same stage, and there is a reason. When the wider world pays attention, ideas travel further. If you care about marketing that respects customers and still moves the needle, this episode will give you a practical blueprint. It is about AI that makes room for people, systems that earn trust, and a product leader who still enjoys getting a little grease under his nails.

    PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
    500 Hours of Marketing, Rants, and Football [Special Episode]

    PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

    Play Episode Listen Later Oct 3, 2025 73:21


    It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stories, clips, and predictions from across the past twelve years of the podcast. Along the way, they're joined by some surprise guests and special videos from friends of the show. Highlights from the Episode The Beginning (Episode 1 – November 20, 2013): Joe and Robert recall the car ride that sparked the idea and how they launched the first episode in less than two weeks. Hear the original introduction, plus proof that football talk has always been part of the show's DNA. Episode 100 (October 12, 2015): Reflections on content marketing trends a decade ago, from the rise of content brands to the great terminology debate. Joe predicts the rise of the walled gardens, Robert envisions marketing's shift toward experiences, and both make some bold (and hilarious) calls about Apple, Disney, and Twitter. Episode 200 (September 11, 2017): A nostalgic milestone filled with clips, insights on audience building, and predictions around Facebook's billion-dollar content push. Highlights include Robert's reflections on the value of audience and the duo's “can't believe we made it this far” moment. Episode 211 (December 11, 2017): The original “finale” - Joe and Robert answer listener questions, quiz each other, and close out what they thought was the end of the journey. Episode 212 (July 15, 2019): The “Genesis Planet” comeback episode after 577 days away. Joe and Robert return in full stride, proving the magic never left. Episode 300 (December 3, 2021): The first video podcast, featuring a special musical intro from Gary Busey. Predictions fly about Web 3.0, tokenization, the metaverse, and the future of “rented land.” Plus, cocktails, personal reflections, and football banter. Episode 400 (November 3, 2023): “AI & the Melting of Truth” marks another milestone with big conversations around AI, search, and Disney's media moves. A clip on Google's AI results shows just how much the world has shifted. Special Surprises A video greeting from filmmaker Kevin Smith A montage of messages from listeners and friends of the show. Thank you to A. Lee Judge, Bert Van Loon, Brian Piper, Cathy & Bridget McPhillips, Fernando Labastida, JK Kalinowski, Katie Brinkley, Maliha Khan, Paul Roetzer and Ruth Carter. A heartfelt video from author and speaker Andrew Davis Rants & Raves Yes, even in this celebratory episode, Joe and Robert can't resist a few choice rants and raves. (You'll just have to listen in!) Thank you for being part of 500 weeks of This Old Marketing. We couldn't have done it without you. Here's to the next chapter! ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork