Podcasts about Marketing

In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke' was discontinued after just 79 days. But you probably don't know the true reason why New Coke failed. Many claim it was due to poor market research, but today's guest on Nudge, leading consumer behaviour expert Philip Graves, disagrees. Philip says New Coke failed not because the research was poor, but because market research is inherently flawed. Want to understand the biggest marketing blunder of the century? Listen to today's Nudge. ---  Phil's book: https://shorturl.at/kzAta Phil's consultancy: https://www.philipgraves.net/consultancy/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources: Dutton, D. G., & Aron, A. P. (1974). Some evidence for heightened sexual attraction under conditions of high anxiety. Journal of Personality and Social Psychology, 30(4), 510–517. Graves, P. (2010). Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping. Nicholas Brealey. Hasel, L.E. & Kassin, S.M. (2009). On the presumption of evidentiary independence: Can confessions corrupt eyewitness identifications? Psychological Science, 20(1), 122. McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., & Montague, P. R. (2004). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379–387. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI is creating a massive competitive advantage for marketers who master prompt engineering and strategic implementation, but it's also making traditional attribution and measurement nearly impossible. So our guests, Eric Siu and Neil Patel from the Marketing School podcast, will help us out with insights on how marketers can balance the new AI ecosystem. Plus: Instagram has a new map feature and breast milk ice cream is the new rage. Join our host Jon Weigell as he takes you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/ If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

Returning guest, Chief Operating Officer of NIC MAP, Kyle Gardner, shares details from NIC MAP's 2Q report and what they mean for the future of senior living. Hear takes from the entire table as they talk through the data and how it impacts different areas of the industry.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

Host Melanie Johnson and Chris Mercer, chairman of Mercer Capital dive deep into how artificial intelligence is fundamentally changing the landscape of business processes, marketing measurement, and automation. The conversation unpacks the evolving mindset required to effectively leverage AI, including how to prompt for actionable results rather than generic outputs, and how to establish systems that free up business owners' time and energy.

A new long read argues that crypto's biggest weakness is its inability to tell its own story—an issue magnified by the mainstream media's fixation on outdated narratives. NLW agrees with much of the piece, but brings a unique perspective as the former architect of FTX's high-profile marketing push, including stadium naming rights, Super Bowl ads, and celebrity campaigns. He explains the strategy behind those controversial moves, why they made sense at the time, and how FTX's collapse wiped out the industry-wide narrative gains they might have brought. This is a candid look at the intersection of crypto PR, media coverage, and one of the most infamous brand-building plays in the industry's history. Source: https://www.coindesk.com/opinion/2025/07/29/crypto-has-a-comms-issue Brought to you by: Grayscale offers more than 20 different crypto investment products. Explore the full suite at grayscale.com. Invest in your share of the future. Investing involves risk and possible loss of principal. To learn more, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grayscale.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.grayscale.com//?utm_source=blockworks&utm_medium=paid-other&utm_campaign=brand&utm_id=&utm_term=&utm_content=audio-thebreakdown)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enjoying this content? SUBSCRIBE to the Podcast: https://pod.link/1438693620 Watch on YouTube: https://www.youtube.com/@TheBreakdownBW Subscribe to the newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://blockworks.co/newsletter/thebreakdown⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the discussion: https://discord.gg/VrKRrfKCz8 Follow on Twitter: NLW: https://twitter.com/nlw Breakdown: https://twitter.com/BreakdownBW

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Back from holiday, full of ideas… but second-guessing everything? You’re not alone. In this energising and heart-to-heart episode, Stacey and Rhee take on one of the hardest parts of leadership as a dance studio owner—sticking to your vision, even when it ruffles a few feathers. Whether you're restructuring your comp team, changing your schedule, or raising fees, someone will have an opinion. The question is—are you confident enough to move forward anyway? With stories, practical tips, and a healthy dose of dance teacher truth bombs, this episode is your reminder that your studio doesn’t run on parent approval—it runs on your passion and leadership. Key Takeaways: Confidence is the secret sauce. You had a vision—don’t let other people’s doubts drown it. Mrs. Smith isn’t forever. You’re building for the next five years, not next week’s car park conversation. Backpacks full of resentment are heavy. If you’re exhausted, it’s time to let go of what no longer fits. Your vision deserves better marketing. Speak it clearly. Write it down. Share it with conviction. Who you surround yourself with matters. Not everyone is meant to come with you to the next level. This Episode is for You If: You're toying with a big change—but worried how parents or staff might react. You’ve ever lost sleep over feedback from a loud (but temporary) voice in your studio. You’re ready to reclaim your leadership, your energy, and your studio’s future. You know it’s time for a reset—and you’re looking for a loving nudge to do it. Links & Resources: Dance studio software to support your vision: Jackrabbit Dance Free benchmarks to grow your studio: jackrabbitdance.com/benchmarks Connect with Stacey: simplystaceymorgan.com More from Rhee: rheegold.com Call to Action: If you needed a reminder that you are the boss—and that your vision is worth backing—this is it. Share with a fellow studio owner who’s second-guessing themselves today. And remember… ✨ Lead boldly. Build proudly. Enjoy the journey. ✨See omnystudio.com/listener for privacy information.

For episode 574 of the BlockHash Podcast, host Brandon Zemp is joined by JB (Jeremy Berrington), Chief Strategy Officer for SCRIB3, The leading crypto-native marketing and communications agency while at Permissionless 4. ⏳ Timestamps: 0:00 | Introduction0:32 | Who is Jeremy Berrington?2:35 | What is SCRIB3?4:30 | What PR mistakes do Founders often make?8:10 | Narrative strategy in Web310:56 | New verticals for SCRIB312:29 | RAPID FIRE SESSION

How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Grow a Small Business, host Troy Trewin interviews Nick Ellsmore, ex-founder of Hivint, a cybersecurity consulting firm he co-founded in 2015 and sold in just three years for $23M. Nick shares how he went from starting his first business during university to exiting two companies for a combined $47M. He talks about building Security Colony to give small businesses access to enterprise-grade tools, the importance of storytelling in marketing, and creating a strong, values-driven culture. A few years on from leaving the business, Nick reflects on his journey, the mindset shifts that helped him grow, and the lessons learned from scaling fast in a demanding industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress points during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nick Ellsmore, the hardest thing is maintaining focus, momentum, and the “will to keep your business alive” through the rollercoaster of small business growth. Staying consistent when things get tough is often what defines long-term success. What's your favorite business book that has helped you the most? Nick Ellsmore has shared that his favorite business book is Early Exits by Basil Peters. It helped him understand how to structure businesses for strategic acquisition, especially when building with an exit in mind. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nick Ellsmore recommends the 90 Day Year by Todd Herman, a goal-setting and execution system that breaks the year into manageable 90-day sprints. It helped him stay focused on what truly moves the needle in business. What tool or resource would you recommend to grow a small business? According to Nick Ellsmore, the One Page Strategic Plan from Verne Harnish's Scaling Up is a game-changing tool. It helps align teams, clarify strategy, and focus everyone on priorities—all in one concise page. What advice would you give yourself on day one of starting out in business? Nick Ellsmore has shared that if he could go back, he'd simply tell himself, “It's going to be okay.” Despite the challenges and stress, everything will work out. Trust the process, keep pushing, and don't forget to breathe. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about brilliance, it's about consistency and the will to keep going – Nick Ellsmore For your team, for your clients, for potential acquirers, story-telling is key: Why you? Why now?  – Nick Ellsmore If you want to sell your business one day, start building it that way from day one – Nick Ellsmore  

It's The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they go through the Angus Access program for marketing those red angus feeder calves.  Plus reports from the Video Royale Sale from Superior Livestock Auction on this all new episode of The Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Season 5, EPISODE 249 Red Angus Association Rebrands Feeder Calf Certification Program As Angus Access The Red Angus Association of America (RAAA) has officially rebranded its longstanding Feeder Calf Certification Program (FCCP) to Angus Access. This change reflects more than just a name update — it marks a strategic evolution in how Red Angus cattle are marketed, verified, and positioned within the beef industry. What Is Angus Access Angus Access is the beef industry's first genetic, age, and source verification program, now modernized for today's traceability and quality assurance demands. USDA-approved and trusted by Red Angus producers for over 30 years, the program now better aligns with both consumer expectations and industry trends like case-ready beef and private label branding. Why Red Angus? Premium Quality, Recognized Value Red Angus cattle consistently produce premium Angus beef, a product category in high demand with consumers seeking quality and consistency. The new name, Angus Access, emphasizes the breed's place within Angus-branded beef programs, helping Red Angus producers gain the recognition — and market share — they deserve. A Legacy Of Verification & Market Access Originally launched in 1995, the Feeder Calf Certification Program was developed to help Red Angus calves compete with black-hided counterparts and gain access to value-based marketing opportunities. Through USDA-backed verification and the program's iconic yellow tags, Red Angus calves earned industry-wide recognition for: Feedlot performance Carcass consistency High-quality beef production Today, over 3.5 million calves have been enrolled in FCCP and its crossbred counterpart, Allied Access. Both programs have helped commercial producers nationwide capture added value through verified genetics and transparent sourcing. Transition To 840 Tags By 2026 RAAA is ensuring a smooth transition for current users. While existing FCCP tags remain valid through July 1, 2027, starting January 1, 2026, only 840 EID (Electronic Identification) tags will be issued for both Angus Access and Allied Access programs. Benefits of 840 EID tags include: Improved traceability Automated data collection Reduced tag loss Enhanced animal-level tracking (e.g., birthweight, health protocols, genetics) Better compliance with domestic and export regulations Optional visual tags with the Angus Access and Allied Access logos will still be available for producers who value visual ID. EID Technology Supports The Future Of Beef Production As vertically integrated supply chains become the norm, EID-based verification systems are now expected by many beef processors, including sustainability-driven companies like Sustainable Beef. Research shows that beef products linked to transparent, verified production practices increase consumer trust by over 80%, driving repeat purchases and stronger brand loyalty. Angus Access:  Driving The Future Of Verified Red Angus Beef The Angus Access rebrand is more than a marketing change — it's a powerful statement of RAAA's commitment to innovation, data integrity, and producer success. As consumer preferences and retailer demands evolve, Angus Access ensures that Red Angus genetics and the cattlemen behind them are ready to lead the way in transparent, value-driven beef production. REFERENCE: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/ Video Royale Cattle Sale Report From Superior Livestock Auction Feeder Cattle Break Records At The Video Royale Sale From Superior Livestock 135,000 head of steers, heifers, bred heifers and cow/calf pairs recently sold through Superior Livestock Auction's Video Royale at Winnamucca, Nevada.  Click Here for complete sale report: https://ranchchannel.com/superior-livestock-auction-video-royale-sale-report-market-summary/ Featured Experts in the Cattle Industry Jim Davis – Superior Livestock Auction Representative https://superiorlivestock.com/ Follow on Facebook: @SuperiorLivestockAuction Katie Martin – Director of Communications https://redangus.org/ Follow on Facebook: @RedAngusAssociationOfAmerica Mark Vanzee – Livestock, Equine, & Auction Time Expert https://www.auctiontime.com/ https://www.livestockmarket.com/ https://www.equinemarket.com/ Follow on Facebook: @LivestockMkt | @EquineMkt | @AuctionTime Kirk Donsbach – Financial Analyst at StoneX https://www.stonex.com/ Follow on Facebook: @StoneXGroupInc Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: Allied Genetic Resources: https://alliedgeneticresources.com/ American Gelbvieh Association: https://gelbvieh.org/ Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view Medora Boot: https://medoraboot.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Superior Livestock Auctions: https://superiorlivestock.com/ Transova Genetics: https://transova.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/ Wulf Cattle: https://www.wulfcattle.com/

"Send me a text"Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.What You'll Learn:Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling.Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands.Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency.Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year.Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements.Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact.Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email.Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Marketing a property is about building a brand that creates a unique community identity.Lynnette Morgan, leasing professional with Rookwood Properties, joins the podcast to discuss what “community identity” means for apartment living; how a property's location, architecture, and resident demographic shape its identity; and how to translate identity into marketing materials.Lynnette further explores how resident events and community engagement reinforce identity over time, and the difference between branding a luxury high-rise like 1010 On The Rhine versus a quirky, vintage garden-style property. Finally, she provides advice for anyone attempting to rebrand a community with an outdated identity.Explore additional Beyond Rent episodes by connecting with us on Facebook, Instagram, TikTok, LinkedIn, and YouTube.You can learn more about Lynnette Morgan on LinkedIn, and Rookwood Properties on the company's website.Visit RentManager.com/Podcast to submit an idea for an upcoming episode of Beyond Rent and discover more about the program.Learn more about Rent Manager's industry-leading accounting, reporting, maintenance, and communication features at RentManager.com, or connect with us on LinkedIn, Facebook, Instagram, YouTube, and X.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1775: Mike Smerklo explores how our inner fears, what he calls the “monsters under the bed,” can sabotage our potential, especially when we don't have mentors to guide us. By revealing his personal struggles and lessons learned, he highlights how intentional mentorship can quiet self-doubt and accelerate growth in both career and character. Read along with the original article(s) here: https://www.mikesmerklo.com/mentorship-and-the-monster-under-the-bed/ Quotes to ponder: "Left unchecked, this voice of fear can keep you from realizing your true potential." "A mentor is someone who has faced their own monsters and lived to tell the tale." "The monster under the bed never really goes away, but you can learn to live with it." Episode references: Give and Take by Adam Grant: https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986 Learn more about your ad choices. Visit megaphone.fm/adchoices

REDIFFUSION - Oser la Reconversion est en vacances et revient début septembre avec de nouveaux invités.- Episode diffusé initialement le 11 décembre 2021 (épisode #42)

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From our Season 12 Archives.... one of our favourites.With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They're jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren't just entertainment. They're big marketing vehicles for companies. Hosted on Acast. See acast.com/privacy for more information.

Watch the YouTube version of this episode HEREAre you looking for tips on how to implement AI into your firm? In this episode of Guild Live, host Tyson Mutrux explores key trends for business owners and professionals, especially in law firms. The episode covers how AI can be used to maximize the efficiency of a law firm.AI is making an impact in the space of sales and marketing. It is creating more profit for creators in the field, with higher win rates and larger deals. There are some tips to consider if an individual, a business or a sector is looking to adopt AI and use it in their practice. This includes prioritizing data quality, investing in regular team training of AI tools and introducing AI slowly from those on the front line to executives to ensure smooth transitions. These tips will help your business take advantage of all that AI has to offer.When it comes to law firms, there are some ways businesses can use automation to ensure efficiency. Use automation to streamline processes like case management and intake so you are screening clients smoother and faster. Use AI tools to handle research and document drafting so attorneys can focus on clients and their needs. AI can also be used to outsource tasks like bookkeeping, instead of hiring someone to fill the role. AI adoption can really change the way a firm is run, so it is important to consider how it can work for you.Listen in to learn more!1:15 Discussion of AI adoption in sales and marketing3:59 Breakdown of who's adopting AI7:50 Advice on using automation to boost law firm efficiency 15:47 The effect of hybrid work policies on employee retention19:31 The need for clear communication to retain talent Tune in to today's episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Eric Bam is the EVP of Sales & Marketing at Perfect Crust Pizza Liners and IncredibleBags.com. With over 25 years in sales leadership, Eric is also a keynote speaker and bestselling author of 10 Pillars of Big Day Energy and Big Day Wisdom. Known for transforming ordinary conversations into high-energy sales experiences, Eric inspires others to lead with authenticity, celebrate wins, and build lasting connections—one slice at a time.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Eric Bam, Executive Vice President of Sales and Marketing at Perfect Crust Pizza Liners and IncredibleBags.com. Eric shares his insights on 'selling from the heart,' which emphasizes building genuine relationships over traditional sales tactics. He also discusses his books, '10 Pillars of Big Day Energy' and 'Big Day Wisdom,' which provide actionable strategies for achieving peak performance. Additionally, Eric highlights the importance of personal touches, like sending personalized coffee mugs, to build strong customer connections. He also urges sales professionals to use social media to showcase positive moments, rather than complaints. The episode is packed with valuable advice on maintaining energy, focus, and authenticity in sales. KEY TAKEAWAYSSelling from the Heart is about building genuine relationships, not just making transactions.Consistency Matters: Success comes from showing up every day with purpose.Celebrate Others: Use social media to lift people up and document positive moments.Take Action Daily: Write goals, speak them aloud, and act on them consistently.Add Personal Touches: Handwritten notes, personalized mugs, and voice messages make clients feel valued.Silence Overthinking: Don't wait for perfection—just get out there and do it.Make Every Day a Big Day: Bring full energy and intention to how you show up.HIGHLIGHT QUOTESSelling from the heart is not selling at all. I stopped selling a long time ago—I'm building relationships.Big Day Wisdom is about full ass. You've gotta go all in, you've gotta give it everything you've got, not half it.People don't give a s**t about what you're doing. We overthink it. Just go do it.Celebrate your friends' wins and love them because life's too short to complain or tear people down.

What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that exceptional content published in traditional media will also succeed in SEO. Rickman argues that today's best SEO content often exceeds traditional journalism standards, creating lasting value rather than short-term ranking gains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is recorded with “special sound effects that you may hear,” which buttresses this conversation about interrupting patterns that sneak into our daily operations as home staging business owners. The kind of patterns that don't just slow us down but quietly sabotage the very growth we're working so hard to create. Today, I'm sharing one of the most important mindset shifts I've made and helped my clients make in their staging businesses: realizing that wanting success more isn't always the answer. Sometimes, it's the problem. We often have the constant drive to push harder, say yes to everything, discount just enough to close the deal, or keep our phones by our side all night just in case a client reaches out. We convince ourselves that landing the next project, hitting that revenue goal, or the emergency install squeezed into an already maxed-out calendar is the right thing for our business. But underneath that hustle is often anxiety dressed up as work ethic, and it's costing us more than we realize. Starting with the experiences of other home staging business owners who've lived through that same cycle, you'll also hear how making small but intentional shifts, rooted in what I call sufficiency energy, can help you lead your staging business with more clarity, confidence, and ease without dialing down your ambition. I hope this episode helps you exhale, assess your position, and make one powerful move toward the kind of home staging business that holds your success, not just chases it.   WHAT YOU'LL LEARN FROM THIS EPISODE: Why obsession energy often leads to burnout, micromanaging, and decision fatigue  and how to interrupt that cycle Real-life client examples and personal stories from inside Rethink You Accelerate that show how these patterns play out (and how to shift them) Mindset tools to support better decisions, cleaner processes, and business boundaries that actually build trust How to spot the subtle ways you're operating from fear — and how to return to belief   RESOURCES:   Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible

Host Jose Acevedo sits down with Sofia Lozoya, Vice President of Marketing, Communications & Brand Strategies at ECM Technologies, to explore how data-driven HVAC innovation is making buildings greener, smarter, and more efficient. Drawing from her first-generation background, she reflects on how curiosity, creativity, and resilience shaped her approach to solving real-world challenges—especially in Arizona's extreme climate. From preserving art at the Phoenix Art Museum to helping organizations slash energy consumption, Sofia reveals how ECM's groundbreaking solutions, like Thermoclear and the Compressor Assurance Program, are transforming the way buildings operate.Connect with ECM Technologies:Website: ecm-technologies.netYouTube: Finding Arizona PodcastFacebook: facebook.com/findingarizonapodcastWebsite: findingarizonapodcast.comLinkedIn: linkedin.com/findingarizonapodcastTwitter / X: twitter.com/findingarizonaConnect with the Finding Arizona Podcast:YouTube: Finding Arizona PodcastFacebook: facebook.com/findingarizonapodcastWebsite: findingarizonapodcast.comLinkedIn: linkedin.com/findingarizonapodcastTwitter / X: twitter.com/findingarizonaPRODUCTION:Ready to start your own podcast? Found-House powered by The Finding Arizona Podcast is your best find!Want to be a guest or a sponsor of the show? Send us a message on the https://www.findingarizonapodcast.com/contact 

On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us? The post 402: Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.

We take a road trip through the wild world of minor league baseball branding—uncovering team names and logos that knock it out of the park.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #VO #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #art #Brands #logos #minorleague #baseball #family

Balancing a thriving career while stepping into parenthood can feel overwhelming—especially for ambitious professionals who want to keep growing without burning out. In this episode of How to Get Ahead with Millennial Life Coaches, host Tanya (IG: @tanya_lleigh) down with Leadership and Executive Coach Kelly Ling, who specializes in helping career-driven expecting and new parents navigate career growth, identity shifts, and the transition back to work.Kelly shares her personal journey as a mom of two, the patterns she's noticed in working parents, and actionable strategies for:✅ Preparing for maternity or paternity leave with confidence✅ Maintaining career momentum during your time away✅ Setting boundaries and communicating needs on your return✅ Building a strong support network and “career village”✅ Managing emotional and logistical challenges of working parenthoodWhether you're expecting, on parental leave, or already back at work, this conversation will give you practical tools and a new perspective on thriving in both your career and family life.▶️Connect with Executive Coach Kelly, Founder of Stork & Spark! LinkedInNewsletterWebsite

Tim Stracke, Gründer von Chrono24, und sein Bruder Philipp Stracke, Markenexperte, geben dir Einblicke in den strategischen Aufbau einer globalen Marke. Mit mehr als 60 Milliarden Euro Marktvolumen teilen die beiden, wie sie Chrono24 zur weltweit führenden Plattform für Luxusuhren entwickelt haben, warum Markenführung Chefsache ist und wie man eine nachhaltige Markenstrategie entwickelt. Was du lernst: Markenname & Positionierung: Warum sie bei "Chrono24" geblieben sind Die Balance zwischen deskriptiven und emotionalen Markennamen Wie man internationale Markennamen entwickelt Markenstrategie entwickeln: Die drei Säulen erfolgreicher Markenentwicklung Wann du externe Hilfe brauchst Warum Markenführung Chefsache ist Internationalisierung: Herausforderungen bei mehrsprachiger Kommunikation Lokale vs. globale Markenführung Kulturelle Unterschiede in der Markenwahrnehmung Prominente Investoren & Markenbotschafter: Der Cristiano Ronaldo Deal Unterschied zwischen Investor und Markenbotschafter Messung von Markeneffekten Do's & Don'ts: Warum Marke mehr als Marketing ist Die Bedeutung von Kohärenz Wie du nachhaltige Marken aufbaust ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Philipp und Tim: LinkedIn: https://www.linkedin.com/in/timstracke/ , https://www.linkedin.com/in/philipp-stracke/  Website: https://www.chrono24.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Die Bewertung von Chrono24 (00:08:31) Was macht einen guten Markennamen? (00:14:17) How to: Marke aufladen (00:18:37) Markenkern festigen bei Chrono24 (00:32:55) Wie wichtig ist die Darstellung der Marke? (00:42:35) Ist es problematisch, eine Marke länderspezifisch zu denken? (00:50:48) Was hat alles Einfluss auf die Wahrnehmung der Marke durch den Endkunden? (00:58:37) Dos & Dont's Markenaufbau (01:04:17) Auswirkungen des Cristiano Ronaldo Deals (01:12:11) Markenbotschafter: Clever oder Risiko?

Sendungshinweis: FM4 bis 1, 9.8.2025, 10 Uhr

Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran sits down with Meghan Lavin, VP of Marketing at Choreograph. With 15 years of experience leading events, content, and field strategy, Meghan shares how B2B marketers can drive measurable impact through smart, strategic event planning. She pulls back the curtain on what really works—beyond the booth: How to set goals and budgets that align with sales cycles and AOV What to ask for when negotiating sponsorships (and what not to sign) Creative ways to build hosted events that convert, even with limited budget How to train event staff so your booth doesn't fumble the first impression The power of post-event follow-up and content to keep relationships warm

Welcome to Episode 153 of Praestabilis: Excellence in Marketing Welcome to Episode #153 of “Praestabilis: Excellence in Marketing” In this episode, I'm discussing affiliate marketing, and how this business model ... The post Praestabilis – Excellence in Marketing – 153 first appeared on Connie Ragen Green Podcast. The post Praestabilis – Excellence in Marketing – 153 appeared first on Connie Ragen Green Podcast.

As a young neuroscientist studying brain health, Dr. Caroline Leaf was made to believe that the mind couldn't change the brain. However, while treating traumatic brain injuries, she challenged this belief and spent decades researching neuroplasticity. Her groundbreaking work not only proved that the mind can rewire the brain, but that it can also detox negative thoughts and improve mental health conditions without medication. In this episode, Caroline explains the mind-brain connection and shares how conscious mind management can boost mental health, brain function, and overall wellness. In this episode, Hala and Caroline will discuss: (00:00) Introduction (02:28) Her Groundbreaking Journey into Neuroplasticity  (09:48) Mind vs. Brain: What's the Difference? (21:56) Understanding Spirituality and the Soul (36:11) Rewiring Toxic Thoughts for Positivity (42:22) The Impact of Mental Health Labels on Lifespan (59:48) Practical Mind Management Tips for Mental Wellness Dr. Caroline Leaf is a bestselling author, clinical neuroscientist, and host of the award-winning podcast The Dr. Leaf Show. With over four decades of experience studying the mind-brain connection, her work has transformed how millions manage their thoughts, brain health, and behaviors. Dr. Leaf is known for her research on neuroplasticity and her 5-step Neurocycle method for rewiring toxic thoughts and improving mental wellness. Sponsored By: Shopify - Start your $1/month trial at ⁠Shopify.com/profiting⁠ Indeed - Get a $75 sponsored job credit to boost your job's visibility at ⁠Indeed.com/PROFITING⁠  OpenPhone - Get 20% off your first 6 months at ⁠OpenPhone.com/profiting⁠ Airbnb - Find a co-host at ⁠airbnb.com/host⁠  Mercury - Streamline your banking and finances in one place. Learn more at ⁠⁠⁠mercury.com/profiting⁠⁠⁠  Policy Genius - Secure your family's future with Policygenius. Head to ⁠policygenius.com/profiting⁠  Framer - Launch your site for free at ⁠Framer.com⁠, and use code PROFITING Resources Mentioned: Caroline's Book, Cleaning Up Your Mental Mess: bit.ly/Mental_Mess  Caroline's Podcast, The Dr. Leaf Show: bit.ly/DrLeaf-apple  Caroline's Instagram: instagram.com/drcarolineleaf  Caroline's Website: drleaf.com Caroline's App: neurocycle.app  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Psychology, Biohacking, Motivation, Mindset, Manifestation, Productivity, Life Balance, Self Healing, Happiness, Sleep, Diet

If you want to watch this interview on YouTube you can do that here ! Please subscribe now for as little as 5$ and gain access to a community of over 700 awesome, curious, kind, funny, brilliant, generous souls Check out StandUpwithPete.com to learn more No news segment today but I do have a great convo with Fugelsang! Get John's new book ! He's been murdered on CSI, interviewed 2 Beatles on separate continents in the same week, and famously once got Mitt Romney's advisor to call Governor Romney an 'etch a sketch' on CNN. Actor, comedian & broadcaster John Fugelsang hosts 'Tell Me Everything" weekdays on SiriusXM Insight #121. He recently performed in 'The Bill of Rights Concert" alongside Lewis Black & Dick Gregory which aired on AXS.   He's also appeared at Montreal's ‘Just for Laughs' Festival, HBO's U.S Comedy Arts Festival in Aspen, hosted America's Funniest Home Videos for ABC and Bill Maher called him ‘one of my favorite comedians'. Film/TV credits include 'Price Check' opposite Parker Posey, "Becker," "Providence," "Coyote Ugly,"  the religious standup performance film "The Coexist Comedy Tour" (which won Best Documentary at the NYC Vision Fest film festival).  He appears in the upcoming features "The Girl On The Train," "Maggie Black," and he plays two roles in the romantic comedy ‘The Whole Truth' starring Elisabeth Rohm and Eric Roberts. He's interviewed Paul McCartney, Bruce Springsteen, Pete Townshend, Brian Wilson, Yoko Ono, Willie Nelson, Tony Bennett, Alan Rickman, Joey Ramone, Carlos Santana, James Taylor, Bo Diddley, Stevie Nicks, Robbie Robertson, Ravi Shankar, Beyonce Knowles, Olivia Harrison, Garth Brooks, William Hurt, Helen Hunt, Ashanti, John Fogerty, William Shatner, Sen. Trent Lott, Sen. Tom Daschle, Sen. Bernie Sanders, Ed Asner, Nile Rogers, Michael Moore, JK Simmons, Valerie Plame, Ethan Hawke, Brian Dennehy, Mavis Staples, Joel Grey, David Crosby, Graham Nash, Lily Tomlin,  Dave Matthews, Terrence McNally, Stanley Tucci, Michael Shannon, Noel Gallagher,  Jeff Daniels, Rita Moreno, & Carl Reiner.  His interview with George Harrison included JF persuading George to play several songs on acoustic guitar.  This proved to be George's final televised appearance and was broadcast as "The Last Performance." His new film "Dream On," a road trip in search of the American Dream, was named "Best Documentary" at the NY Independent Film Festival.   Directed by 2 time Oscar nominee Roger Weisberg, the film examines the current state of the American Dream while retracing the journey Alexis de Tocqueville made while writing 'Democracy in America.'   The film features 200 interviews in 55 cities in 17 states, including Mike Huckabee, Barney Frank & Paul Krugman and premieres on PBS Election Day Eve. The Stand Up Community Chat is always active with other Stand Up Subscribers on the Discord Platform. Join us Thursday's at 8EST for our Weekly Happy Hour Hangout! The Stand Up Community Chat is always active with other Stand Up Subscribers on the Discord Platform.   Join us Thursday's at 8EST for our Weekly Happy Hour Hangout!  Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll  Follow and Support Pete Coe Buy Ava's Art  Hire DJ Monzyk to build your website or help you with Marketing

In this episode of the Coaches Compass, Mike explains how he came up with a triple flywheel strategy for a powerful lead gen process. If you need help scaling your business, start your 7-day free trial for The Collective.Join the lead gen workshop to get 25+ qualified leads per month: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Hospitality Marketing with AI is redefining how hotels, resorts, and short-term rentals attract guests — and in this episode, Sarah Stahl reveals proven strategies to thrive in this AI-driven era.With over 15 years of marketing experience, Sarah helped a treehouse resort grow from 6 to 21 units while achieving an unprecedented 93% direct bookings. She shares her playbook on blending AI in travel industry tools, influencer marketing strategies, and PR and discoverability to outperform competitors and reduce reliance on OTAs like Airbnb.If you've been searching for ways to:Rank higher through ChatGPT for SEO and LLM discoverabilityBreak free from Airbnb with direct booking strategiesBuild guest trust using influencer marketing strategiesLeverage synthetic data marketing for precision targetingBoost occupancy in glamping marketing and short-term rental marketing…this episode delivers answers, examples, and actionable steps.Sarah's expertise meets your business needs by addressing the exact search intent of hospitality professionals: how to get found, how to book more guests directly, and how to future-proof your marketing against rapid tech changes. Through real-world results and tested tactics, you'll gain insight and wisdom to solve discoverability challenges and drive bookings without being dependent on Airbnb.Whether you run a vacation rental, a boutique hotel, or a luxury resort, this conversation equips you with the strategies to compete smarter in the age of AI.⏱ Timestamps (20:24)0:00 Intro & Sarah Stahl's Background1:00 How Sarah Achieved 93% Direct Bookings2:30 AI in Travel Industry: ChatGPT Search & LLM Discoverability4:50 Why PR Is the New SEO for Hospitality6:15 Influencer Marketing Strategies that Build Trust8:40 Overcoming Airbnb Dependence10:30 Website Storytelling for AI Search Optimization12:20 Glamping Marketing & Niche Property Growth14:10 Airbnb Alternatives & Rising Guest Demand for Unique Stays15:30 How Synthetic Data Marketing Shapes Strategy17:00 ChatGPT for SEO vs. Other AI Tools18:30 Preparing for the Future of Hospitality Marketing with AI20:00 Closing Thoughts & Where to Find Sarah Stahl#HospitalityMarketingWithAI#AIinTravelIndustry#ChatGPTforSEO#InfluencerMarketingStrategies#ShortTermRentalMarketing#DirectBookingStrategies#PRandDiscoverability#LLMDiscoverability#GlampingMarketing#AirbnbAlternatives#SyntheticDataMarketing#SarahStahlTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: ⁠https://amzn.to/2PaQn4p⁠Follow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Want to work directly with me to close more deals? Go Here: https://www.titaniumu.comWant the Closer's Formula sales process I've used to close 2,000+ deals (FREE) Go Here: https://www.kingclosersformula.com/closeIf you're new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you're looking to close more deals - at higher assignments - anywhere in the country… You're in the right place.Who is Titanium Investments and What Have We Accomplished?Over 10 years in the real estate investing businessClosed deals in all 50 states​Owned rentals in 12 states​Flipped houses in 11 states​Closed on over 2,000 properties​125 contracts in 50 days (all live on YouTube)​Back to back Closers Olympics ChampionTrained thousands of wholesalers to close more deals_________________________________With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII_________________________________RESOURCES FOR YOU:If you want my team and I to walk you through how to build or scale your virtual wholesaling business from A to Z, click here to learn more about Titanium University: https://www.titaniumu.com(FREE) If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close(FREE) Join our exclusive FB group community for real estate investors and wholesalers: https://www.facebook.com/groups/titaniumvault/(FREE) Click here to grab our Titanium fleet free PDF & training: Our battle tested strategies and tools that we actually use… and are proven to work: https://www.kingclosersformula.com/fleetGrab the King Closer Blueprint: My Step by Step Sales Process for closing over 2,000 deals (Only $37): https://www.kingclosersformula.com/kcblueprintGrab Titanium Profits: Our exact system we use to comp and underwrite deals in only 4 minutes. (Only $99) https://www.kingclosersformula.com/titaniumprofitsWant to know what the best markets to wholesale in are? Grab my breakdown of all 50 states here: https://www.titaniumu.com/marketsSupport the show

Nutrition Nugget! Bite-size bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about Khloud Protein Popcorn, a potentially game-changing popcorn that's shaking up snack time with a protein-packed punch. Is it possible to enjoy a crunchy treat without derailing your health goals? Jenn explores a celebrity creation that promises real ingredients and bold flavors, breaking down what's really in the bag. Will this snack live up to the hype, or is it just another pretty package? Listen to uncover Jenn's take and see if this could be your new go-to munch! Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/ RESOURCES:Become A Member of Salad with a Side of Fries Jenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries InstagramNutrition Nugget - PopcornKhloud Foods - WebsiteKhloud Protein Popcorn, Salad With A Side Of Fries, Jenn Trepeck, Wellness And Weight Loss, Real Life, Myths Misinformation, Bad Science, Marketing, How To Eat, How To Cheat, Khloé Kardashian, Popcorn Brand, Celebrity Food Brands, Friend's Party, Really Good, Protein Powder, Real Ingredients, Whole Grains, Non Gmo, Gluten Free, No Seed Oils, Nutrition Facts, Olive Oil And Sea Salt, Sweet And Salty, Kettle Corn, White Cheddar Popcorn, Added Sugar, Minimal Micronutrients, Popcorn Milk, Protein Isolate, Cane Sugar, Olive Oil, Coconut Oil, Himalayan Salt, Potassium Salt, Cloud Dust, Healthier Version

Live at Klaviyo London, Kunle Campbell joins Future Commerce to explore the tension between idealistic wellness brands and the realities of scaling in a capitalist system. Kunle and Phillip explore intentionality, identity formation, and how conscious consumers can navigate the cascade of marketing messages while staying true to themselves.Know Thyself, Choose BetterKey takeaways:Pure idealism faces scalability challenges: Growing wellness brands often must compromise their founding principles to reach broader audiences and achieve economies of scale, as demonstrated by Whole Foods' evolution from commune cooperative to mainstream retailer.Identity exchange drives commerce decisions: Every purchase represents an identity transaction where consumers either align with authentic values or fall prey to manufactured personas pushed by predatory marketing tactics.Self-knowledge enables intentional consumption: Understanding your personal predispositions (Kunle recommends DNA tests, blood work, meditation, or breathwork) allows for more conscious brand alignment and purchasing decisions.Consciousness awakening shifts market dynamics: Social media influencers educating consumers about ingredient transparency and wellness principles are forcing traditional retailers like Tesco to create accelerator programs for "Better For You" brands.Key Quotes:[00:01:56]: "Culture is communication, it's community. It's the zeitgeist... At the core, if you go deeper into culture, I think the value system is very, very fundamental." – Kunle Campbell [00:06:22]: "In order to change the world, like at scale, you're going to have to make some compromises... Pure idealism is not enough in a capitalist system." – Kunle Campbell [00:19:25]: "Marketing clutter says, 'this is an identity. Claim it. Take it,' and then you lose your inner person." – Kunle Campbell [00:26:35]: "Don't lose self... There are brands out there that would sort of merge with your own unique wants and needs based on what you need for yourself." – Kunle Campbell In-Show Mentions:John Mackey's "The Whole Story" book and Whole Foods' evolutionJoe Dispenza meditation methodology and body scanning techniquesTesco's Better For You brand accelerator programAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

A question I get all the time is, “What are the highest performing studios in the world actually doing?” Sustainable profitability and a growth trajectory are key, but how do they get there?   To find out, join me for Episode 672: What the Top Studios Are Doing Right Now. I'm sharing what I consistently observe in thousands of studios we work with around the world.   Relentless dedication: live your priorities and be committed to excellence  Thoughtful growth: adopt an M&A model, establish pace of openings  First impressions: maximize presale to open profitably or rebrand powerfully Marketing mastery: create comprehensive omnichannel growth strategies Team care: craft selection process, offer benefits, share growth opportunities   Plus, the top studio owners are laser-focused on building a wildly successful business in preparation for an ultimate sale. That drives everything they do. Check it out in Episode 672.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Sign up to the new Simtheory for GPT-5 & MCP Store: https://simtheory.ai (Use coupon STILLRELEVENT for $10 USD) ----GPT-5 DIS TRACK: https://simulationtheory.ai/ba0ba238-5668-4b65-85e7-8466d68861a8Genie Demo: https://deepmind.google/discover/blog/genie-3-a-new-frontier-for-world-models/----CHAPTERS:00:00 - Simtheory plug for v2 & MCPs01:28 - GPT-5 Initial Impressions & Thoughts52:22 - GPT-5 Dis Track1:00:29 - OpenAI's Open Source Models (gpt-oss)1:08:08 - Claude Opus 4.1 Release Thoughts1:14:24 - Google Genie 3 "mind blown" demos1:25:19 - MCP use cases, stories & thoughts on future of AI/MCP1:45:07 - Full GPT-5 Dis Track---Thanks for listening to our average coverage. Like and sub. xox.

Recorded live in front of an energetic and idea-filled crowd at the first-ever RISE Conference, this episode captures the real-time laughs, insights, and off-the-cuff wisdom of Kyle Hunt. From basketball stories and trumpet solos gone wrong to deep dives on estimating, hiring, and the heart behind how much is enough, this live Q&A hits both the practical and personal sides of remodeling business ownership. Plus, you'll hear: Why gray socks might be Kyle's golf superpower The lessons of playing it safe in business—and what finally pushed Kyle to grow Insights on brilliant jerks, design-to-production breakdowns, and raising a teenage entrepreneur An emotional tribute to the clients and community that made the RISE Conference possible Let's just say—next year's live podcast might need a video camera. ----- Thank you to our RISE Conference Sponsors: CGN (Contractor Growth Network) Builder Funnel JobTread DreamMaker Bath & Kitchen Contractor in Charge Squirrel Solutions Seabrook Design Co. Also highlighted in this episode: Homes for Hope – a nonprofit organization fighting global poverty through microfinancing and training in partnership with the building industry. Learn more at homes4hope.org ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways This conference is not about me. It's about you. Building a remodeling business is a long-term game. I have not been a very heavy risk. Charging for design and project development has a positive ripple effect. How much is enough? Brilliant jerks need to change from brilliant jerks to brilliant, not as jerky. The quality of your team is a huge indicator of success. Every moment is holy and should be cherished. Think differently about a showroom to enhance client experience. I get emotional easily when expressing gratitude.  ---- Chapters 00:00 Introduction to the Rise Conference 00:09 Kickoff of the Live Podcast Recording 01:12 Reflections on the Conference Experience 06:12 Personal Stories and Lessons Learned 08:45 Business Growth and Hiring Strategies 10:33 Operational Changes for Efficiency 13:13 Understanding Financial Goals 15:27 Client Relationships and Marketing 16:45 Estimating and Project Management 19:52 Strengthening Design to Production Connections 21:43 Promoting from Within vs. Hiring Externally 24:34 Golf Game and Personal Growth 27:23 Coaching and Improvement in Business 28:31 Exciting Raffle Drawings 30:38 Unreasonable Hospitality in Business 32:39 Nonprofit Impact in the Building Industry 33:49 Engaging with Sponsors and Partners 36:14 Maintaining Energy at Conferences 36:40 Addressing Team Negativity 40:38 Creating a Positive Work Environment 43:26 The Role of Showrooms in Business 46:11 Future Plans and Peer Groups 47:44 Kyle's Journey to Business Coaching 50:23 Rapid Fire Questions and Fun Moments 56:41 Gratitude and Closing Remarks

The EAH team had the pleasure of hosting Audrey Ma of REFIRE, based in Shanghai. Tackling this currently controversial sector and geography seemed like a fitting end to Season 8, a difficult season for many of our guests in hydrogen and private markets generally. We get a chance to hear about the incredible progress in China in the hydrogen fuel cell and power mobility space, debunk some of the mythology around free flowing subsidies, and of course it wouldn't be this trio without a few ambling detours and off piste discussions. About Audrey Ma:Based in Shanghai, Audrey is Executive Director & Vice President of International Markets as well as a Board Director of REFIRE. She is dedicated to advancing sustainable energy solutions that align with REFIRE's vision for widespread hydrogen technology adoption.In her role as Executive Director and Vice President of International Markets, she has been been instrumental in driving REFIRE's global growth by effectively navigating complex market dynamics and establishing strategic partnerships and local operations. She is able to leverage diverse perspectives, fostering a culture of innovation and excellence within the industry.A trained architect, Audrey held previous roles at HEAD Architecture, 10 Design, and B+H Architects, after which she did business development and Marketing at famed architecture firm Skidmore Owings & Merrill LLP.Audrey holds a Bachelors in Architecture from Carleton University and a Masters in Urban Design from the University of Hong Kong. Audrey is a frequent speaker and participant at United Nations and Hydrogen Council events.About REFIRE:REFIRE is the world's leading deployer of commercial hydrogen fuel cell mobility and power. The company specialises in the design, testing, prototyping, application engineering, and production of fuel cell systems for buses, trucks, utility vehicles, power machines, and stationary power units. Since its founding in 2015, the REFIRE group of companies has grown to over 650 employees. Over 3,100 buses, trucks, and utility vehicles powered by REFIRE are in daily use in 20+ cities across 6 countries around the globe. Their combined mileage has surpassed 100 million kilometres to date.--Links:REFIRE - https://en.refire.com/

In this inspiring episode, I'm joined by Jessica Lohmann to explore how nature can guide us back to more meaningful, ethical ways of doing business. We talk about Jessica's journey from corporate marketing to founding Marketing by Nature and Ethical Brand Marketing, and how reconnecting with nature — and ourselves — can shift not just our business practices, but our entire mindset. From animal wisdom to simple daily rituals, Jessica shows how observing and honoring the natural world can bring more flow, purpose, and integrity into the way we work. In this episode we talked about: How Jessica's frustration with harmful, manipulative marketing led her to create Marketing by Nature and Ethical Brand Marketing The connection between our disconnection from nature and many societal problems How nature — especially animals — can inspire our business and marketing practices The role of spirit animals and how Jessica uses animal wisdom (like the misunderstood hyena) to guide her marketing and business decisions Daily practices to reconnect with nature, from simply walking outside to using oracle cards and observing animals The shift in mindset needed to make time for nature, embodiment, and rest — even as entrepreneurs Watch this episode on YouTube --   Speaker 0:  hey, jessica. how are you? hello? i'm fine. how are you? yes, i'm good. hot, but good. yeah. same there. yeah, really looking forward to this, to this commerce conversation around marketing and nature. it's funny, it's like probably a year and a half or so that it comes up all the time, this topic of nature. and so when i started to see your linkedin posts, i'm like, yeah, she's someone i want to talk to on the podcast. so here we are. yeah. welcome. you have a program called marketing by nature. right. you have a business. remind me of the name of the business. ethical brand marketing. right. okay. so we have the ethical in common as well. but what really got my attention was the marketing by nature. so, yeah, tell us more about how this became your focus. Speaker 1:  yeah. well, i do have a marketing degree. so i got that in 1991, and i worked in corporate, you know, for a long time and and moved to germany in 1995, so pretty early in my career. and i just watched because i graduated in 1991. we didn't have computers back then. right? like, only a few people did. so i watched how the internet basically increased the harmful manipulation in marketing over the years. and because before, it was just a little, like, false advertising. you know, it was still damaging, to some extent, but not to the, yeah, to what we have today. so it basically grew out of my frustration, of how marketing has been abused over the years. and also, like, with the nature part, because i'm very connected with nature, i've always, you know, we we went camping when i was young. i worked for veterinarians during high school and college. so i've always had this connection with animals. and, and i truly believe that the root cause of all our societal problems is our complete disconnect from nature. and there are people who will tell you, like, when that happened. it started when we start started, wearing shoes with rubber soles and, you know, those are kind of, yeah, i'm not really sure, but the industrial revolution definitely, helped with that disconnect. and so what i feel is that if we connect with nature, we are completely different people. like we actually find ourselves again and we respect ourselves. we don't criticize ourselves. we find love and also with other people and it just, yeah. so i just also feel, which i'm sure we'll talk about, throughout this conversation, how nature can really inspire us, how other species can inspire us, and also how we how we're all connected and how we can work together, to, yeah, to solve these super wicked problems that we've caused as one species. Speaker 0:  so yeah. do you feel like like you said, you you've been, you know, super interested in this since 1991, which probably a lot of listeners, including i mean, including myself in 1991. yeah. nature was just this thing that we, you know, spent some leisure time in, but it wasn't yet we, there was no talk yet about reconnecting with nature. that is to me at least fairly recent. so did you all these years, because i, i know for humane marketing, the, the, this idea of, you know, doing marketing in a different way. for me, it started in 02/2006. right. which is like later much later than 1991. and even so, from 2006 till actually, no. not not even 02/2006. that's when i started my first business. it's more like 02/2018, i started talking about gentle marketing. and so for all this time, i felt like very alone talking about doing marketing differently. so i cannot imagine how you must have felt all these years. yeah. talking about connecting with nature and and how this relates to marketing. is this a story that i'm just telling myself or is this the Speaker 1:  story that you lived? well, it's i it's kinda hard to really go back because back then in 1991, i was i was super young. right? like, i just got out of college. so i didn't really make that connection back then. mhmm. and we didn't have the internet, so i didn't see all the harmful manipulation that we have now. i just noticed it throughout the years. and then when i i guess when i started working for an it software development company here in germany in february, there were times where i was like, no. i don't wanna email these people because they did not consent. and this was way before the gdpr in 02/2018. right? so it just like, that even felt weird to me. and i also tried i tried so many times with this with my one, with this one company who i worked for for, i wanna say, eleven years. yeah. i tried so hard to bring nature into our branding, and i wasn't able to. and and that kind of upset me, but it's okay. it wasn't my it wasn't my company. so as soon as i got out, i was like, okay. now i could do what i want. and now i can say what i want. and now i can actually, yeah, bring something forward that really makes sense. and it was the first time well, actually, that's not true. i was gonna say it was the first time that i felt good about my job because, you know, as a marketer, you'd like we have a bad rep. right? with totally understandable. but i never worked for a company who did things unethically. i won't say that. like, that's not you know, i i didn't work for big companies and and do all this harm for manipulation. i just saw it externally. but, like, the first job i i had after college was with a, independent record label. so that was fun. that was what i was gonna say. like like, me, my my job is the first time i actually felt like it was purposeful. mhmm. but my first job after college working with vets veterinarians was also very, very, purposeful and fulfilling. it was best job ever. but then working at the record label, that was also that was fun. and, so but in between, there's just a lot of, misalignment, i guess, because i couldn't really do what i felt was necessary or was was was purposeful for me, Speaker 0:  i guess. so so you referenced, you know, the the these, i guess, lessons or inspiration that we can get from from nature. and yeah. and i noticed for from your posts and and what you're sharing now, for you, it's may mainly animals. i guess for other people, it can be, you know, it can be plants, trees. people talk a lot about trees. i love trees. also, i just came off a call, in our community called, doing business with the moon. so planets and stars are also part of nature and, you know, the universe. so so yeah. tell us how you kind of, like, draw these parallels between nature and, and business and marketing. Speaker 1:  yeah. i, i do spend a lot of time in nature and i observe, and i communicate. i communicate with trees. i communicate with wild animals, my pets as well, but you know, that's something different. like everybody communicates with their pets, but, this real connection piece. and, so like, okay, let's say this week we have a new moon in cancer. and so i was i i work with oracle cards. i work with, spirit animals, and my totem animal, which is elk. but this week i was, you know, asking asking animals, okay, who wants to guide us this week of this new moon? new moon, new beginnings, it's always exciting. and hyena came up. and like, i'm getting chills right now because when you think of hyena, you think, okay, they're schemy, there's something weird about them. they have a weird posture. they kind of laugh at you. you know, they're bottomless. Speaker 0:  they're like the mean guys in the they're the mean guys. Speaker 1:  yeah. exactly. exactly. but when you really learn about them, you're like, wow. so so what happens is that, like, they are a resourceful strategist, and they're deeply misunderstood, like we just said. like and that kind of, like, makes me think of people of my network. we're all working in the climate and the ecospace. we're trying to inspire people to respect nature and we are nature. we are all connected. we are animals and, we are not here on earth to destroy. and so, and i'm also vegan. so like, there's a lot of misunderstanding with veganism and basically why? because the narrative that we have been giving as a collective is doom and gloom, is blame and shame, and that doesn't inspire anybody to act. so it's it's like so coming back to the hyena, like, she's very matriarchal. she has an energy that we need in today's corporate, corrupt world, actually. like, she's also a team player. they hunt more efficiently than lions. i mean, male lions don't hunt at all. they just sleep, eat, and fornicate. but, but like hyenas, they they actually work together and they don't waste anything. you know, they are scavengers, but 70% i just read this yesterday. 70% of their of what they eat are from hunting, which i didn't know, which is more efficient than than than lions. so i thought they scavenged more than than hunted, but that's actually not true. so, basically like her energy and i say her because it is a feminine energy. so she does not waste time. she does not waste money. she does not waste energy, like, and on on things that don't matter. so, she also tells us to, like, know our worth and to lead quietly, but move strategically. and so these these learnings, really, really help me and i'm hoping that they're helping people who read what i've been writing because i write this, like, every monday now. i've just started this month of doing that, and, and it seems like people are really enjoying it. i'm trying not to get too woo at this point in time, but i will at some point. i will move more into the woo. and where are you sharing this? on linkedin. Speaker 0:  okay. i only do people need to follow you on linkedin to Speaker 1:  see this part? yes. please do. i would love to connect. so yeah, so it's like, it could also be something as simple as, you know, hey. it's because people have asked me, should i should i go on tiktok? and i'm like, well, are your clients there? no. okay. that kind of answers your question. right? so so when people, like, get in that sort of desperation mode, like, i want it it's not working. i gotta try this. i gotta try this, this, this, and this, and they move from one tactic to the to another looking at people who look, successful online, it's only gonna take them away from their real path. and so hyena and so many other animals, like, have this strategic, energy to them. like, follow the path, and you will make mistakes. you will fail a million times. but if you keep on doing that refining and refining and not jumping from one thing to the next, you'll get there. Speaker 0:  mhmm. yeah. i love that. so so you you chose or the the hyena sounds like almost chose you because of the new moon in cancer. and so, but you said you're doing this now every monday, so it's not always at the new moon. it's just like every monday you you pick a new or the new animal picks you. Speaker 1:  right. and i used to do this, like, daily for myself, and i used to also offer animal spirit guide readings. and i used to do, like, videos and stuff like that and and also go along with the moon. so every two Speaker 0:  weeks, i was, Speaker 1:  yeah, talking about, like, also, like, conservation of the animal that chose me because i i never i never pull cards. like, i just, like, yeah, ask my questions and then one flips out. it's like me. sometimes it happens right away. sometimes it takes, like, a minute or so. but mhmm. Speaker 0:  yeah. i think it's just so good for us to even, yeah, know more about this wide animal world and, yeah, beyond animals. right? plants. i mean yeah. in this, book that i love by, not a book, but it's a collection, from rob hopkins called the ministry of imagination. Speaker 1:  mhmm. Speaker 0:  and and he asked, all his podcast guests to be the minister of imagination. and so there's the the this book is basically a collection of ideas for the future. and one of these ideas, the reason i bring it up here was this guy, i think it was a guy who is like, we should invent glasses that tell us and, like, when we put them on, it will show us, you know, like, high in, like, holiographically, what the the information is on the plant, the animal, give it its name. so not just our the botanical name, but it's like, hey, this is jessica. you know, it's like, give it a name so that we can relate to to, yeah, nature in that way and really feel like we're one. and i i just love that idea. i like Speaker 1:  yeah. Speaker 0:  put a big heart around it. yeah. so, yeah, i i love that you're sharing those on on linkedin. i need to make sure i i hit the bell so that i, oh, i keep seeing them. yeah. so so you mentioned, yeah, you're not going to go too much into the who just yet. but linkedin is still kind of the network where people are like, oh, this is, you know, can we put this there? you were working with companies, organizations on this idea of marketing by nature. so and especially in tourism. right? so how do you feel the readiness there? like, are are though yeah. has and have things changed? is it more in the zeitgeist now? Speaker 1:  yeah. i mean, i still have a lot to do in that realm. like, i also feel the energy of the person that i'm working with, the company that i'm working with. and i can usually tell how much i can, how far i can go. so i kinda i kind of adapt. i i call myself a chameleon sometimes because i i do adapt to the other person's energy. and i've noticed, like, i also work with freelance creatives. so the designers, the, the copywriters, the filmmakers, those people who are actually able to shift perspectives with their words, with their designs, with their films. and, i find that they are very open to lulu, to, the spiritual aspect, to connecting with nature and, and really learning more about that aspect. and because i also say, like like, running a business, especially if it's just you, if you're like a solopreneur or even if you just have a few employees or independent contractors. like, it's like 95% personal development. i don't know if that's really true. that's just the way it feels and the way, you know, i've experienced it with my my clients and and my network. because your stuff will come up, every with every launch, with every campaign, with every, sales call, whatever it is, your stuff comes up. you procrastinate, you perfect, you get fomo. everybody goes through imposter syndrome. everybody. so we have so many multi layers of ego to sort through that animals and plants that the other natural world, like, don't deal with. and i, you know, i use this as a reminder as well. i'm like, just go out there and observe. like, they don't get in their heads. they just do. you know? they just they just go and do it. just do it. and, you know, especially when it comes to perfectionism. so, you know, like, my clients are, like, about ready to to launch or whatever, and then they they start feeling that fomo coming on and or not the fomo, the, imposter syndrome and and just the the fear of, you know, rejection and stuff like that, from those sales calls and also putting something out there that's not a 100% perfect. because, like, if you if you build a course or if you put out any kind of an offer and it's a new one, you you kinda have to you know, you can't put it out when it's completely done because you need that client feedback. you need to cocreate it with your clients. otherwise, you risk putting something out there and nobody wants it. so this is how software develop software is developed. right? they co create it with their clients. and, so it was it takes a lot to take that step and put something out there that's half baked, that's not finished. and so that is a true sign that, you know, if you can do that, then that's like, wow. okay. you have handled perfectionism. you may not have overcome it yet, but that's, you know, that's a true sign. and and the way to get there is to just do it and, and not think about it. so that's how i also bring in nature. i'm just like, you know, just just observe. they don't they don't do all this stuff that we do. keeps them stuck. they just go and do it. Speaker 0:  that's so true. yeah. and and there's also cycles, right, in nature. exactly. that are, yeah, not always about being out there and and, you know, launching every day or or closing every day. but there's, yeah, there's wintering and and, you know, there's the dark moon and, like, yeah, in nature, it's just so normal that there's rest included. we feel like, no, rest is not part of not part of business for sure. Speaker 1:  exactly. yeah. what am i doing? Speaker 0:  so what kind of daily practices do you have? obviously, you go outside, i assume, and then you have the the the card. any anything i see you have plants in your office. i think that's the the no brainer. right? it's like yeah. of course, you have to have plants. Speaker 1:  yeah. yeah. i don't have as many plants in my house as i used to just because, yeah. i don't know. i guess i moved, and and they had to stay where they were. but i also have a garden. so, so, yeah, as far as, like, routines, i used to do yoga and meditation every single morning, and this year, i haven't. just because this year has been very busy. and, you know, when you're not the first person who has asked me this this year, and and i keep on coming back to it. i need to implement that back into my routine, but not in the mornings because i i'm now spending a lot of time outside with my dog and and and just, like, connecting with nature before i start my day that when i come back, i'm like, okay. now i can start working. now i can be creative. and, whereas before i was doing i was doing both, but it was it was kinda draining because i would start my day really late. so i do wanna implement that back, but maybe, like, midday or something like that. so that thank you for asking that because it's just i i yeah. it's something that i i wanna be very intentional about, and and it's something that i really wanna bring back. yeah. Speaker 0:  it is it is a shift when we do really want to, you know, be more embodied. so that means doing something physical. yeah, i do yoga every day. i i am the person who does yoga every day. right? i just decided that that's part of my day. and so when i don't do it, then, yeah, i'm missing it. it's much easier to just decide i am the person who does yoga every day than think every day. should i do it today or should i not? so it's just like, no, this part of my day. but then, yes, you all i also wanna be the person who goes outside every day. right? and then what i notice and the reason i'm talking about, you know, doing business like we're human, well, an eight hour workday is just not human to me anymore because we want to make sure that we do all these other things that are much more important than what we think is important, which is sitting on our computers and, you know, being effective or efficient. so so, yeah, in a way, it's it's this concept of time that we also need to shift and say, well, being in nature takes time. doing yoga takes time, but it's time that i value more than, you know, the work. and that's a big shift for a lot of people also because, of course, the money that's attached to the work. right? and we we are living in a society that still yeah. there's no universal income. and so we have to work to make a living. and oftentimes, like, if you're in a corporate job, you can't just say, oh, i'm i only wanna work six hours per day. right? it's like, no. that's standard forty two hours per week, which is so sad. like, it makes me so angry. so yeah. it it really and the thing is that even if we are entrepreneurs and and we feel like, okay, we want wanted to leave the corporate life behind. like you said, 95% is personal development. and so if we don't change that perspective and mindset that we are just here to work eight hours or probably as entrepreneurs ten hours per day, then we think we went for the freedom, but we just lock ourselves into another box that we create, which then we talk about, oh, i wanna connect with nature, but we don't make it a priority. right? yeah. so, yeah, it it really there's a lot attached to it. it's not just a nice thing to say that we now everybody wants to talk about reconnecting with nature. we actually have to make it a priority and make time for it. Speaker 1:  yeah. yeah. and it's so interesting because some like, sometimes when it happens to me, like, just spontaneously, like, i don't look for it. it just happens. like, the other week, it was a really bad week. it was the end of, like, the june, the may. it was just really, really bad for several reasons. and so i was walking my dog. her name is nala, chocolate lab. and we were just walking, you know, in one of the normal routes that we go, 06:30 in the morning really early. and, all of a sudden, like, there were three families of geese, on the other side of the river, and then one family was in the in the water. so the babies are starting to get really big right right now, but they're still kind of fluffy. and these are canadian geese, by the way, in germany. but, yeah, we have them. and and then all of a sudden, you know, they they see me and one the papa, one of the one of the males goes into the water, and then his family starts coming. and then the other ones and then the other ones. so all three on the other side came into the water. they all came to us. my dog was like, just eating the grass along the side, but they just swam to us and started like bobbing their head and honking. not loudly, not aggressively, just like occasional honking and bobbing their heads. and i was like, wow, are you here just to say hi, thank you? like, i was just, you know, like communicating with them and it felt so good. and then afterwards i looked it up and i was like, wow, they were, they were excited to see me and nala, but primore me because, you know, nala's a threat. but, but nala was so calm and and they were just, like, saying, we see you. we you're one of us. they like, it is a bonding act of them to bob their heads like that and to to honk and all four families. like, it was it was amazing. and i've seen them a couple of times since. like, i used to see them, like, like, twice a week, but now they're kind of staying out of the water. they're moving onto the grass, onto the fields. and, yeah, and we don't feed them there, so this was not about food. but it was just such a such a, like, such a moment that the next time that i went, when i saw them, i just sat down and they were all just in the water, but also, like, bobbing their heads. they weren't honking. they weren't as excited as before, but they were just kind of staying there and i just, like stayed there and sat with them. but this kind of stuff like happens every now and then. but when i seek it, it's not there. if that makes sense. like you just have to have like an open mind and just say, okay, whatever comes comes, you know, even if nothing comes, then it's also okay. yeah. anyway. Speaker 0:  yeah. but but but, again, it wouldn't have happened had you just been depressed and just stayed in bed. right? exactly. you had to make the time to make it happen. exactly. yeah. Speaker 1:  that just, like, made my month. i was like, okay, i'm good. i'm good now. Speaker 0:  yeah. it's it's like this, this confirmation that nature is perfect and we're all one. right? that's what this message was for. yeah. so definitely. yeah. so so as we're wrapping up here, what would you tell listeners who, you know, maybe they live in new york. i always think about new york city or or just like any city. i was just, in padova, which is the city next to venice. and it's, you know, it's a city. it's a beautiful city, obviously, very old, but it's a city. and there's, you know, there's there's concrete and there's, you know, there's rocks. yes. but, you know, it's still hot and there's not much nature. so what would you tell people who live in a city or listening? how do you connect with nature? Speaker 1:  yeah. i i come from long island, by the way, in new york. so, and i now found my utopia. it took a long time, but i lived in atlanta too, so i totally get that. i can't live in a city right now, anymore. i don't think, there's nature is everywhere. like i said, we are nature too. so, you know, even a pigeon, like, i've connected with pigeons before. they're, you know, plants, trees. they're there. there are, you know, city parks and stuff like that. and it's not like, you know, you have to go and hunt a tree or whatever. like, there there is kind of a ritual with trees because they're very wise and they're very, you do have to respect their their presence. so i do ask for permission before i connect, especially with trees. animals just seem to do it anyway. so it's not a problem. but, so i guess, like, my advice would be just just go outside and observe. breathe in the air. hopefully, it'll be clean. go anywhere where you can go where there is a little green, or even if you just have some plants on your balcony or in your home or whatever. also like the spiders in your house. my goodness. people just vacuum those up as if they were garbage. like, spiders are welcome in my house until they get to a certain size. and then and then i'm like, okay. sorry, but i have to transport you outside. and then i do. i carefully, you know, pick them up in a jar and stuff and then, you know, walk away, walk outside with them. but, you know, just be respectful, of of all creatures except maybe mosquitoes, like or ticks or anything like that on your dogs. like, i totally get that. but there's just so much that you can do. and, like, if you're at your desk hustling at work, which is what we all do, that's not good for our brains. that's not good for our bodies. so if we just get up and just take a walk, like during lunch breaks, i used to eat lunch at my desk. like, how sick is that? and i know a lot of people still do. get outside. go outside. take a walk around the block. you will see there often there's, like, one sprout of of of life coming up from, you know, the concrete walls or something. and you're like, wow. yeah. there's always something like sit in silence, look around you, feel the wind on your on your face, breathe in the air, be thankful that that you're alive and, that you're okay and that you are part of nature. like, there's so many solutions in nature too that that we don't need all of our machinery and all this stuff that we're trying to trying to do. Speaker 0:  i was just thinking as you're as you're talking, it's like it's so true. right? i probably live very similarly as as you. like, i have access to a forest and a and a river and, you know, a lake. so, yes, i'm very privileged like that. at the same time, i think if you're in a city, you're paying probably even closer attention to the small flower that, you know, grows through a crack like you just said. and it just kind of almost gives you this bigger moment of awe because you're like, how could this be that, you know, right here, you're yeah. there's so much power in that where where for us, it's like, oh, sometimes it's just like, oh, it's right there. so you have to be more aware, and and pay attention to it. yeah. yeah. yeah. wonderful. well, thank you so much for inspiring us. and and, yeah, i highly recommend people follow you on on linkedin. where else can they find you to get to know you a bit more? Speaker 1:  i guess my website. so that's ethicalbrandmarketing.com. but, yeah, i'm only i am visible. i'm present on every every other channel. like, i do have a presence, but i just like, a couple of years ago, i was like, nope. gonna concentrate on where everybody where my audience is, and that's that's linkedin. so yeah. just jessica lohmann. easy to find. easy to find. yeah. thank you. a couple Speaker 0:  of questions for you. yeah. we'll record those separately. so we'll close here, and then we'll see each other again. but thanks so much for being on the show. thank you. and, yeah. well, who knows? maybe we'll cross paths one in in real life. yeah. i'm sure we we're neighbors. that's true. thanks, jessica. thank you, sarah.

It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt writing, script timing, voice cloning, and the realities of working inside tools that promise automation but still require a certain level of finesse.   With GenAI coach Samantha Stark of Phyusion guiding the early stages and Steve Mudd of Talentless AI stepping in for post, the project quickly became a real test of creative endurance. Each step surfaced a new set of tradeoffs. The tools were powerful, but stitching them together was anything but seamless. What came out the other side is something Drew's proud to share, along with lessons from two expert AI collaborators and a few fun reveals they brought to the table that show just how weird, clever, and unexpected GenAI production can get.  In this episode:  Samantha shares how GenAI tools spark ideas but still need human direction to shape tone and story  Steve explains how editing brings structure and emotion to GenAI content for a more watchable result  Both guests highlight the importance of adding context to make GenAI output resonate with viewers Plus:  What GenAI tools need from you upfront to deliver useful output  How multi-tool workflows impact timing, syncing, and storytelling  Where to focus your time during GenAI production for the biggest payoff  When expert editors can step in to shape flow, tone, and polish  Tune in for a behind-the-scenes look at GenAI video and audio creation, guided by the experts who know how to make it all come together.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, we're joined by Donatas Smailys, CEO & Co-founder of Billo — the world's largest UGC video ad marketplace and a Meta Top 10 Creative Partner globally. Donatas shares his perspective on fake UGC, AI-generated content, and what brands and creators need to do to stay ahead in a changing content economy. We explore why authentic content still wins, the ethical risks around cloned faces and avatars, and how Billo is building tools to help creators scale with performance data — without losing their human voice.

In this episode of the Expand Your Fempire podcast, Caterina discusses the importance of being “loud and proud” about your role as a speaker to book more speaking opportunities. Drawing from her own extensive 30-year speaking career, Caterina provides actionable super tips and practical advice such as leveraging social media to celebrate bookings and the significance of having strategic partnerships with fellow speakers. This episode is a treasure trove of insights for any entrepreneur, or “speakerprenuer” as Caterina like to call them, looking to use speaking as a tool to expand their influence, client base, and business bliss!

Black Hat USA 2025 has wrapped, and for Sean Martin, CISSP, Co-Founder of ITSPmagazine, and Marco Ciappelli, Co-Founder of ITSPmagazine, the end of the event is both an exhale and a moment to reflect on what was learned, heard, and felt. After days of conversations with industry leaders, CISOs, vendors, and attendees from around the globe, one recurring message stands out: cybersecurity decision-makers are tired of buzzwords and hungry for real solutions.Sean shares that during sessions and informal meetups, CISOs expressed frustration with marketing pitches that fail to connect to their real challenges. Sitting across from security leaders, marketers heard it directly—stop with the jargon and explain how your solution genuinely makes their lives easier, reduces stress, and improves security outcomes. In other words, trust and honesty carry far more weight than flashy claims.Marco emphasizes that hype not only wastes time but also adds “noise” to the already complex job of running a security program. The more a vendor can be direct about what they do—and what they don't do—the more likely they are to earn a lasting relationship with a CISO and their team. Both agree that connecting the dots between a product and an organization's operational reality is key: what does adoption require, how will it fit into existing systems, and will it force a major operational shift?Beyond the messaging critique, the duo reflects on the community element of Black Hat. They reconnected with peers, met new contacts from as far as Toronto, and discussed future events in places like Melbourne, Barcelona, and Amsterdam. They also teased the upcoming “Transatlantic Broadcast” podcast series, which will explore cybersecurity voices from across Europe while maintaining a global view.While the Black Hat booths are now dismantled and the floors mopped, the conversations are far from over. Sean and Marco head back to Los Angeles ready to produce interviews, publish articles, and share the many stories captured during the week—stories that cut through the noise and get to the heart of what matters in cybersecurity.___________Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974BlackCloak: https://itspm.ag/itspbcwebAkamai: https://itspm.ag/akamailbwcDropzoneAI: https://itspm.ag/dropzoneai-641Stellar Cyber: https://itspm.ag/stellar-9dj3___________ResourcesLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Learn more about ITSPmagazine Studio: https://www.itspmagazine.studio/Learn more about ITSPmagazine Europe: https://www.itspmagazine.com/europeCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageITSPmagazine Webinar: What's Heating Up Before Black Hat 2025: Place Your Bet on the Top Trends Set to Shake Up this Year's Hacker Conference — An ITSPmagazine Thought Leadership Webinar | https://www.crowdcast.io/c/whats-heating-up-before-black-hat-2025-place-your-bet-on-the-top-trends-set-to-shake-up-this-years-hacker-conferenceWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. 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Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

GaryVee breaks down why most brands are massively underestimating the power of organic social and how algorithms, attention, and relevance work in your favor if you know how to play the game. This clip from the Possible keynote will change how you see marketing in 2025.