Podcasts about Marketing

Struggling to scale your law firm or lead expert teams without burning out or losing your edge? You're not alone. In this episode, Cameron Herold brings you an unfiltered, radically honest conversation with Dan Cuneo, CEO of Melone Hatley. Dan reveals the surprising truth behind law firm growth, why lawyers love culture but hate change, and the communication systems driving results in a multi-office, 100+ employee business.What does it really take to compete, attract talent, and thrive when AI, client demand, and team alignment keep shifting? Get the inside playbook, raw stories, and proven systems to finally build sustainable scale, without sacrificing humanity or profit. Listen now, because the biggest risks are waiting, hoping, and copying what every other law firm is already doing. This episode delivers exclusive, actionable strategies that win with today's top talent and future-proof your firm.Timestamped Highlights[00:00] – The one business skill most lawyers are missing (and why it holds firms back)[04:10] – How Melone Hatley picks winning markets and why they avoid the “big city trap”[07:25] – Recruiting smart attorneys: drive vs. ambition, culture fit vs. pure skill[10:54] – Topgrading and the secrets to high-impact, low-turnover legal hiring[13:21] – Can a non-lawyer run law firm ops? Why Dan says “it depends,” and what really matters[15:31] – From band-aids to sustainable hires: scaling up, alignment, and culture that actually sticks[17:15] – The silent killer: how misalignment eats into growth (and what to do about it)[20:18] – The real impact of AI in law: opportunity, risk, and what Dan refuses to automate[25:26] – Marketing channels that don't work anymore and how Dan finds blue ocean opportunitiesAbout the GuestDan Cuneo is the CEO of Melone Hatley, a rapidly scaling multi-state family law and estate planning firm known for its aggressive, people-first approach to talent and market expansion. With 100+ team members across multiple offices, Dan is a rare law firm leader who combines litigation experience with a relentless business-building mindset. He's a TEDx speaker, champion of culture-first leadership, and a voice for operational innovation in a tradition-resistant industry.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for targeted marketing strategies, the importance of consistent marketing efforts, and the future implications of AI on the workforce. Benjy shares insights on understanding customer personas and the necessity of viewing marketing as an investment rather than a cost. The discussion also touches on the evolving landscape of AI and its potential impact on human roles in various industries.   00:00 The Importance of Data in AI 01:30 Benjy's Journey into Data Analytics 02:43 The Excitement of AI and Data Lakes 03:56 Leveraging Customer Data for Business Growth 05:02 Targeted Marketing Strategies 06:22 Neighborhood Targeting and Data Utilization 08:04 The Power of Consistent Marketing 10:16 Marketing as an Investment 12:57 The Future of AI and Human Adaptation 15:05 The Role of Data in Consumer Confidence 17:16 Optimism and Concerns about AI's Impact 18:14 Understanding Your Ideal Client

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year's most talked-about Super Bowl campaigns. Our Featured Guests are…Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 TeamGail Horwood, the Chief Marketing Officer & Chief Experience Officer of NovartisLuis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut)Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers)Soyoung Kang, President of eosRecorded live on the Monday after the game, in partnership with VaynerMedia's Marketing for the Now, this conversation goes beyond the ads to explore how today's CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering outcome-based thinking (rather than task-based delegation) will separate those who thrive in the "vibe working" era from those left behind. Mentions Anthropic https://www.anthropic.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Marketing can feel surprisingly good when you understand how you are naturally wired to show up in your business. Instead of forcing strategies that drain you, knowing your coaching archetype helps you recognize which approaches feel more natural, sustainable, and even enjoyable.      In this episode, I share the five coaching archetypes and how they can bring clarity and ease back into your marketing by helping you choose strategies that actually fit you. When marketing aligns with who you are, it stops feeling like a chore and starts feeling like a meaningful extension of your work.         For full show notes, transcript, and to take the coaching archetype quiz, go to: lindsaydotzlafcoaching.com/276       Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach           Follow along over on Instagram: instagram.com/lindsaydotzlaf

Watch the YouTube version of this episode HEREAre you a law firm owner looking for tips on growth? In this episode of the Maximum Lawyer Podcast, Tyson chats with Andrea, a trademark attorney, shares her journey from growing up in a low-income family to founding her own firm serving small businesses. She discusses the challenges of entrepreneurship, balancing family life as well as her personal growth in emotional intelligence and risk-taking.Andrea shares how small, incremental changes over time work better than massive shifts. Part of growing in business is making small changes that lead to a shift in how things are done. It is important to identify the end goal as a law firm owner and map out how to reach that goal step by step. Taking small steps, involving your staff and having them make changes in how they do things will lead to that end result. Andrea uses the example of losing weight and cutting out alcohol as examples of changing using incremental steps.Alignment, intuition and self awareness are all important for growth as a law firm owner. Being in alignment usually happens once you have done all the work. When you listen to and follow your intuition and become very self-aware of who you are as a leader, you can allow that alignment to happen. This is where you will see that growth as an entrepreneur. Listen in to learn more!4:33 Initial Fears and Early Growth15:20 Incremental Change Over Massive Shifts24:32 Legal vs. Practical Advice32:18 Alignment, Intuition, and Self-Awareness44:32 Building a Remote, Flexible TeamTune in to today's episode and checkout the full show notes here. Connect with Andrea:Website  Instagram

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

There's a certain point in the microschool journey where dreaming turns into deciding. Where your heart for families meets the reality of tuition, payroll, enrollment systems, and leadership responsibility. And lately, inside Microschool Masterminds, the conversations have been real, raw, and deeply reflective. In this episode, I'm sharing what teachers and microschool leaders are actually wrestling with right now — the questions that don't always make it to social media, but live quietly in our heads as we lay foundations for sustainable schools. We talk openly about enrollment and the tension of raising tuition when families are already stretched thin, especially in nonprofit and faith-based microschool models. I share my own struggle with wanting to help everyone while also honoring the reality that even mission-driven schools must operate as healthy businesses — and why seeking sponsors, donors, and scholarships is not failure, but foresight. We also dive into nonprofit financial systems, including common questions around QuickBooks and Aplos, grant readiness, and why clarity matters more than choosing the “perfect” software. If you're building a microschool or homeschool hybrid and trying to get your finances organized for long-term growth, this conversation will resonate deeply. Another major theme in this episode is staffing and leadership — specifically navigating teacher contracts, renewals, and the uncomfortable realization that your school may be drifting away from its original vision. We explore whether that drift is a hiring issue, a clarity issue, or a documentation issue — and how leaders can lovingly course-correct without burning bridges. For those in their first year or preparing to launch, I also address foundational questions around first-year tuition, part-time teacher pay, prep days, hosting a microschool in your home, and how to stay realistic without losing your peace. One of the most important parts of this episode is a compassionate discussion around capacity, boundaries, and integrity — including how to lovingly and ethically communicate with families when you don't yet have the services to support certain learning needs. This is not about exclusion, but about honesty, sustainability, and doing what's best for children and leaders alike. We also briefly touch on compliance topics like background checks, spouses working in the school, and the importance of healthy systems — especially as more men step into education and leadership roles within microschool communities. If you're a teacher thinking about starting a microschool, a homeschool hybrid leader in the early years, or a seasoned founder trying to protect the heart of what you've built — this episode will remind you that you are not behind. You are building. And foundation seasons are meant to feel this way.----more---- Microschool Masterminds: skool.com/microschool-masterminds Every Thursday from 12-1 pm (EST), join Makenzie Oliver, microschool founder, VELA connector, and instructional coach, along with other founders, parents, and dreamers, as we connect, inspire, and progress through the challenges and celebrations of starting, running, and growing a microschool! When you join Microschool Masterminds for just $107/month, you get: Live Weekly Collaborative Sessions to Maintain Your Momentum and Create Community Instant Access to Over 150+ Resources on Marketing, Finances, Organization, Hiring, and More! The Key to the Mastermind Vault, with ALL of Our Recorded Presentations since April 2024 EXCLUSIVE Access To Mastermind-Only Discounted Items Microschool Masterminds is about collaboration and transformation – about helping you become a confident, empowered entrepreneur, ready to take on the world with friends to guide you along the way. Join us on this remarkable journey from overwhelm to success.   Facebook Group: facebook.com/groups/redreameducation If you're searching for a community because something in your life, your classroom, your family, your child, or your heart is asking for a new dream. A wiser dream. A ReDream. You belong in ReDream Education's Microschool Community (Facebook Group). We challenge the old models, rethink what learning can be, and build innovative pathways for children, families, and communities!   Blog: redreameducation.com/blog It's time to take the light that's been dimmed, due to the overwhelming pressures, and spark a flame! Whether it's starting a homeschooling business, designing a microschool, or even becoming a traveling tutor...teacher friend...the options are here for you to stay in the teaching profession and do what you love.

It's YOUR time to #EdUp with Rhea Vitalis, Vice President of Marketing, EverspringIn this episode, brought to you by Career-Bond,YOUR co-host is Darius Goldman, Founder & CEO, Career-BondYOUR host is Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠How is AI creating a visibility crisis affecting enrollment when students search by skills, careers, & values instead of brand names, making even universities with phenomenal brand stories invisible if their distribution strategy & digital presence aren't optimized for how students actually search?Why does Everspring provide digital & AI enablement across the entire student journey from search visibility & AI answer positioning to curriculum AI competencies, working at program, college, & university levels with results showing in weeks not months?What's the big takeaway for college presidents & VPs of marketing when the moment to act isn't now but was 12 months ago, meaning don't stand still, don't wait for committee decisions, & lean on partners who have formulas that work & adapt to changing landscapes?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Become an #EdUp Premium Member today!

This week, Billy Sammons from Live Local Warm Marketing joins us to talk about warm marketing and how it can help your company grow. He shares insights on adding value and building real connections to attract new customers. Billy and Dave also discuss practical ways to stay customer-focused and consistently deliver value.

Most B2B marketing fails for one simple reason: it forgets how persuasion actually works.That's why Mad Men still hits. Beneath the suits, pitches, and personal drama, it's a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our special guest  Fahad Muhammad, Former VP of Marketing at TealBook.Together, we explore why fundamentals matter more than tactics, why emotion drives demand, and how originality is the only real advantage left in modern B2B marketing.About our guest, Fahad MuhammadFahad is a revenue-centric and data-driven marketing leader with 17 years of experience in strategic marketing at severalSaaS/Tech companies ranging from start-ups, SMBs to enterprise organizations. Specializing in demand creation and generation, he takes a data driven approach to identify unique growth opportunities in order to drive revenue and foster meaningful connections with customers. He is a diehard college football fan (Sun Devil for life!) and attends ASU's homecoming game each fall. An avid reader, he loves to read with a cup of his favorite coffee in hand.What B2B Companies Can Learn From Mad Men:Anchor on positioning before you touch tactics. Fahad's biggest takeaway from Mad Men is that modern B2B often skips the hard thinking and jumps straight to execution. The show strips marketing back to its core, and the lesson is uncomfortable in its simplicity. As he puts it, “This discipline is around three core things. It's about positioning, it's about having a very compelling piece of creative… and then the last piece is really understanding who your audience is.” The danger for B2B teams is mistaking activity for strategy. If positioning is fuzzy, no amount of optimization will save it. Get the foundation right first, or everything else is just noise.Emotion is the real differentiator. Fahad makes it clear that cutting through the noise is about resonance. He says, “Something that does speak to us, no matter what medium [it's in], is always going to cut through the noise.” Mad Men works because it understands human psychology hasn't changed, even if the channels have. For B2B marketers, the lesson is simple: logic might justify the purchase, but emotion earns attention. If your message doesn't connect at a human level, it won't survive the noise long enough to matter.Originality beats borrowed playbooks. Fahad warns that one of the fastest ways for B2B brands to disappear is by copying what already worked for someone else. Mad Men celebrates originality because it shows how differentiation is built through conviction, not consensus. As Fahad puts it, “They're not taking the shortcut route of copy pasting or referencing creative… they are elevating themselves and going through their own version of creative.” In a world where everyone has access to the same tools, the only sustainable advantage is saying something true in a way only you can. That's what people remember.Quote“  Everybody has the same access to the tools now. They can do the same thing. And the playing field is more level than ever. So how do you now cut through the noise? It still goes back to the core elements of: How strong is your positioning? How strong is your creative? Are you really thinking [that] this is going to cut through the noise and is it going to move people?”Time Stamps[00:55] Meet Fahad Muhammad, Former VP of Marketing at TealBook[01:37] Why Mad Men?[04:28] Role of VP of Marketing at TealBook[05:20] Behind-the-Scenes of Mad Men[09:21] B2B Marketing Takeaways from Mad Men[32:08] The Role of AI in Marketing[42:43] How to Connect Content to Your Marketing Strategy[45:44] Advice for First-Time VPs of Marketing[47:19] Final Thoughts and TakeawaysLinksConnect with Fahad on LinkedInLearn more about TealBookAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week on Next in Media, I sat down with Matt Spiegel, EVP of Marketing Solutions Growth Strategies at TransUnion, to unpack one of the most pressing questions in advertising right now: what's actually changed since cookies started disappearing and privacy laws started piling up? And just as importantly, what hasn't changed? Matt brings a refreshingly practical perspective to the conversation, explaining how disconnected data infrastructure remains the biggest obstacle for most brands, even as everyone races to adopt AI-powered marketing. He breaks down why walled gardens still have an inherent advantage, how signal loss is forcing marketers to rethink their strategies, and why the industry's obsession with the "easy button" might be holding progress back.We also tackled some uncomfortable truths about where the industry is headed. Matt shared his thoughts on agentic advertising and whether bots will really replace media planners, the noisy MarTech landscape that's overwhelming CMOs, and why he believes the next economic downturn could trigger massive layoffs in marketing and advertising. Throughout our conversation, Matt emphasized that while the tools and technology are evolving rapidly, the fundamentals of good marketing haven't changed. It's about understanding your customers, connecting your data, and applying that intelligence at scale. This is a conversation for anyone trying to make sense of the chaos in modern marketing, wondering how to navigate identity resolution in a post-cookie world, or just trying to figure out which AI tools are actually worth the hype._______________________________________________________Key Highlights

In this episode of the Successful Stylist Academy, Ambrosia Carey explores the changing landscape of salon business models and what they mean for today's independent stylists and salon owners. From commission salons to rental suites, she breaks down how mentorship, operational confidence, and niche mastery shape long-term success in the beauty industry. The conversation highlights the power of supportive salon culture, intentional marketing strategies, and clear client growth systems that help stylists move beyond survival mode and into sustainable careers. Ambrosia shares practical insight on how to build confidence behind the chair while also understanding profit, pricing, and financial planning. This episode encourages beauty professionals to think critically about their business choices, personal goals, and the kind of life they want to design. If you missed the previous episdoe: What Goes into A Million Dollar Salon. This is the High Yeild Savings Account Ambrosia uses: https://www.marcus.com/share/AMB-9K4-NTGI Join the SSA LAB Waitlist here: https://small-kiwi-98108.myflodesk.com/gnfbcgfrjq Key Takeaways: 1. Independent suites and rental models are rapidly rising and reshaping salon business models. 2. The most successful stylists blend independence with strong mentorship and support systems. 3. Niche mastery builds confidence, clear branding, and more consistent clientele.

Your favorite Blerds are back brining you all of their thoughts on everything happening in nerd culture. In this episode of the Birds Nerds podcast, Shannon, Jaja and James discuss their recent nerdy activities, including gaming, anime, and media. They delve into the latest trends in the gaming industry, including anticipated releases like GTA 6 and Final Fantasy, as well as highlights from the recent Nintendo Direct. The conversation also touches on the impact of AI in gaming and the industry's future. They also explore various themes including the implications of AI on the job market, the potential chaos of flying cars, and the excitement surrounding Marvel's newest show, Wonder Man. They delve into the unique storytelling of House of the Dragon and the complexities of Jujutsu Kaisen's power systems, while also discussing the challenges faced by the upcoming Baldur's Gate TV series. 00:00-Welcome and Introductions 00:54-Nerdy Activities and Recent Shows 02:35-Gaming Updates and New Releases 05:18-Learning Japanese and Future Plans 09:20-Video Game News and Industry Updates 10:36-Discussion on Ghost of Tsushima and Yotei 13:40-Upcoming Xbox Plans and Fallout Remaster 16:29-Square Enix and Final Fantasy Updates 20:48-Anticipation for Upcoming Game Releases 22:58-Nintendo Direct Highlights and Reactions 25:38-GTA 6 Marketing and Release Expectations 29:13-Horizon Multiplayer Game Announcement 31:59-Impact of AI on the Gaming Industry 40:43-The Future of Jobs in an AI World 43:23-Flying Cars: A New Era of Transportation 44:20-The Rise of AI in Gaming and Development 45:06-Exploring the New Pokémon Park 47:51-Wonder Man: A Unique Take on Superhero Stories 01:02:35-The Seven Kingdoms: A Game of Thrones Perspective 01:04:59-Game of Thrones: A New Era 01:06:06-Jujutsu Kaisen: Over-Explaining Powers 01:12:56-Baldur's Gate: A Risky Continuation 01:19:59-Live Action Adaptations: Mixed Reviews and Expectations   Make sure to subscribe to us on Youtube, Apple Podcasts, Spotify or your podcast app of choice.   Follow Us!  https://linktr.ee/blerdsnerds National Resources List https://linktr.ee/NationalResourcesList Youtube  https://www.youtube.com/channel/UCK56I-TNUnhKhcWLZxoUTaw Email us: Blerdsnerds@gmail.com Follow Our Social: https://www.instagram.com/blerdsnerds/ https://twitter.com/BlerdsNerds https://www.facebook.com/blerdsnerds https://tiktok.com/blerdsnerds_pod Shannon: https://www.instagram.com/luv_shenanigans James: https://www.instagram.com/llsuavej  Jaja: https://www.instagram.com/jajasmith3 

Almost every growing business experiences a moment when success starts creating as many problems as it solves. Sales are up. The team is bigger. The product line is broader. And suddenly, the systems that got you here start to break. That's where Liz Picarazzi finds herself right now. “We're in the valley of death,” she says. “And we really need help.” Liz's company, Citibin, made the most recent Inc. 5000 list, but Citibin has also hit that dangerous in-between stage—too big to run on improvisation, too small to have put in place all of the processes it needs.So Liz is trying to grow her way out of the valley. She's hired a marketing agency. A growth consultant. And two AI advisors. She's testing new domestic fabricators. And she's rebuilding her website from the ground up—because right now, it's generating no more than 10 percent of sales, and she knows it can do better. The site hasn't kept up with her expanding product line, and it isn't even optimized for search engine discovery, let alone for generative AI discovery.Talking it through with Paul Downs and Jaci Russo, Liz confronts some uncomfortable questions: How much copy is “enough” for AI? How transparent should pricing be—especially for a premium product whose prices could scare away some customers? And who has a better feel for the company's story—the owner who's lived it or the agency that has more experience helping businesses connect with customers? Not surprisingly, Liz and Jaci have different instincts on that one. What follows is a candid look at what it takes to rebuild a growing business at the dawn of a new era.

G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from over 100 million annual software purchasers and has identified critical gaps in how enterprise brands prepare for AI-driven search. Sanders shares G2's framework for markdown optimization that dramatically improves AI model inclusion during training phases. He also reveals why pricing page transparency has become essential for AI comprehension, challenging traditional negotiation-based sales approaches that create model confusion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Streaming now accounts for 47% of all TV viewing. Five of the top 10 most-streamed days ever happened in November 2025 alone. But TV isn't disappearing. It's just fragmented. This week, Elena, Angela, and Rob are joined by VP of Media Partnerships Nikki Erkkila to discuss the state of modern TV advertising. Together, they break down the biggest misconceptions about streaming versus linear TV, why hyper-targeting can actually limit growth, and how marketers should approach buying Connected TV without losing the power of broad reach. Topics covered: [04:00] How fragmented is the TV landscape really?[10:00] Why CTV feels familiar to digital marketers[16:00] The biggest mistake marketers make with CTV[21:00] Should you buy linear or streaming? (Hint: It's not either/or)[23:00] When is targeting worth the cost?[29:00] How creative strategies can differ in streaming versus linear To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Nielson Report: https://www.nielsen.com/news-center/2025/nielsens-the-gauge-broadcast-and-streaming-power-historic-month/2026 Awful Announcing Article: https://awfulannouncing.com/streaming/strange-state-sports-fast-tv-tubi.html Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Artificial intelligence promises efficiency, but at what cost to your brain health? Jim Kwik, the world's leading brain coach, has observed a concerning trend: the more we rely on AI, the less we engage our own brains, ultimately making us mentally weaker. In this episode, Jim introduces the concept of augmented intelligence, a tool meant to amplify human thinking, not replace it. He also shares his proven strategies to strengthen brain health, ensuring that your memory, sleep, focus, and cognitive function stay sharp in an AI-driven world. In this episode, Hala and Jim will discuss: (00:00) Introduction (03:22) A New Mind for the AI Era (08:20) AI vs. Human Intelligence Comparison (11:55) Setting Boundaries With Artificial Intelligence (15:20) The MEDS Brain Health Framework (18:47) Sleep Optimization for Cognitive Wellness (23:40) Training Your Brain in the Modern World (34:08) Mastering Focus in a Distracted World (42:08) Understanding Brain Types: The CODE Framework (50:19) Actionable Advice for Entrepreneurs Jim Kwik is the world's leading brain performance coach, a New York Times bestselling author, and the founder of Kwik Brain. For over 30 years, he has trained CEOs, entrepreneurs, athletes, and world leaders in speed learning, memory improvement, and mental performance. As the host of the top-ranked Kwik Brain podcast, Jim focuses on brain health, cognitive fitness, and unlocking human potential in a rapidly changing world. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Jim's Website: kwikbrain.com  Jim's Book, Limitless: bit.ly/-Limitles  Jim's YouTube: youtube.com/c/JimKwik  Jim's Podcast, Kwik Brain: bit.ly/KB-apple  Jim's Brain Type Quiz: mybrainanimal.com  YAP E190 with Jim Kwik: youngandprofiting.co/E190  The Structure of Scientific Revolutions by Thomas S. Kuhn: bit.ly/TSoSR  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Life Balance, Self-Healing, Positivity, Happiness, Diet

In the wake the reveal of the PC-only MMORPG Steel Frontiers late last year, the other long-rumored Horizon multiplayer game has finally been announced. It's called Hunters Gathering, it's in development internally at Guerrilla, and it's set to launch on both PS5 and PC at some point in the future. Excited? Well, some of you (and us!) are. But the response at this early hour has been mixed. Is Horizon being overexposed? Where's the third core game? What's with this obsession with multiplayer? From our perspective, it seems like nothing pleases anyone these days. We discuss. Plus: Sony's FY Q3 '25 financials show profit growth and strong console sales, Grand Theft Auto VI's promised November release date seems to be solidifying, The Last of Us on HBO may not go past a third season, rumors say Starfield launches on PlayStation 5 in April, and more. Then: Listener inquiries! What are our favorite gaming-related revelations from the Epstein Files? Is Resident Evil: Requiem being overexposed? Should the industry worry about Google's Genie 3 environmental AI module? Will Colin continue to take unpredictable call-ins on Sacred Streaming? Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00:00 - Intro0:22:28 - Colin's superbowl plans0:32:09 - Patreon names0:36:54 - Colin-slop movies0:56:45 - Horizon: Hunters Gathering announced1:40:30 - Sony financials1:52:24 - What is "Wallet Credit"?1:56:54 - New Sony patents2:07:56 - Confidence is growing that GTA VI will launch this year2:26:31 - Rumor: Starfield coming to PS5 in April2:28:38 - No TLOU Season 42:31:48 - Netflix on PS3 is shutting down2:36:42 - January top PSN downloads2:39:18 - What We're Playing (Castlevania Requiem, Turok: Dinosaur Hunter, Turok 2: Seeds of Evil, Jak and Daxter, Nioh 3, Neon Inferno)3:06:38 - Gaming characters in the Epstein files3:18:07 - Content creators playing it safe3:27:43 - Marketing going too far3:37:20 - First Dragon Quest game3:42:16 - Spooked by AI3:58:07 - Will Xbox beat PlayStation 6 to market? Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is your favorite superfood actually a marketing success story? Ethan sits down with Natalie Alibrandi, a nutrition and food science expert who helps take products from concept to commercialization, to unpack how food trends are born. They explore the rise of kale, goji berries, cottage cheese hacks, and the powerful role marketing plays in shaping what we believe is healthy.Natalie breaks down formulation, regulation, and the realities of the food industry, while Ethan digs into how consumer psychology drives demand.HIGHLIGHTS00:00 Introduction and Natalie's Background05:42 How Food Trends Are Born12:18 The Rise of Superfoods18:47 Marketing vs Nutritional Reality26:15 Product Formulation and Food Science34:02 Consumer Psychology and Health Claims42:30 The Business of Health Foods50:11 Regulation, Labels, and Transparency58:27 Social Media and Trend Acceleration01:05:44 Final Thoughts and Takeaways Hosted on Acast. See acast.com/privacy for more information.

Is Lucasfilm dropping the ball on marketing The Mandalorian & Grogu movie?!  In this episode of The Kristian Harloff Show, we dive deep into the controversial Big Game Spot that just aired during the Super Bowl — a quirky homage to classic ads featuring Mando and Grogu dashing through the snow with Tauntauns. Is this the right move to build hype for the May 22 theatrical release, or is it too light and parody-heavy when fans are craving more epic Star Wars action?We also break down:The teaser for "The Adventures of Cliff Booth" that surprised everyone during the Big Game How "Masters of the Universe" is fully leaning into its silly, fun side Why the box office stumbled hard over Super Bowl weekend The new Marvel Punisher Special Presentation title nodding back to the Infinity Saga era What do you think — is Lucasfilm handling The Mandalorian & Grogu marketing correctly, or do they need a bigger push? Drop your thoughts in the comments! SPONSOR: FACTOR: Head to https://www.factormeals.com/kristian50off and use code kristian50off to get 50 percent off and free breakfast for a year. Eat like a pro this month with Factor. 

Get free marketing videos every week from Don at WeeklySoundbite.com   Every day, businesses lose sales because their message is hard to understand. If your website or sales pitch uses complicated words or vague ideas, customers will move on. That's because it creates mental friction, and the brain's natural response is to check out. You might think you're sounding smart, but unclear communication often makes people feel confused or uninterested. And when people feel confused, they don't buy. So how can you tell if your message is too complicated?   In this episode, Donald Miller breaks down the concept of "cognitive load" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why "putting the cookies on the lower shelf" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down.   --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I've been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She's a self-described “recovering awkward person” who turned social anxiety, human behavior research, and relentless testing into a global brand - and along the way, she quietly mastered selling without ever feeling salesy. What fascinated me most wasn't just her success, but how she got there. Vanessa didn't chase every platform blindly. She studied people the same way we study funnels. She learned what makes someone trust you, listen to you, and ultimately buy from you - and she applied those principles to webinars, content, books, and partnerships. This episode is a masterclass on communication, charisma, and how deeply understanding people can transform your business Key Highlights: ◼️How Vanessa went from failed book launches and quitting her business to rebuilding everything with webinars, funnels, and aggressively helpful content ◼️Why most entrepreneurs aren't bad at marketing - they're under-signaling warmth and competence (and how to fix that) ◼️The real reason some webinars convert for years while others flop, and how balancing credibility with likability changes everything ◼️Her unconventional growth strategy of leveraging platforms (not just social media) like Udemy, MasterClass, and email lists she didn't own ◼️The exact cues - from voice tone to body language - that instantly increase trust when you're on stage, on video, or on a sales call We also go deep into her books Captivate and Cues, her upcoming work on conversation, and why charisma isn't something you're born with - it's something you can learn, practice, and systemize. If you're an introverted entrepreneur, a funnel hacker who loves strategy more than small talk, or someone who knows their message is good but struggles to deliver it confidently, this episode is for you. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you scale customer support without burning out agents or frustrating customers?Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for companies like United Airlines and Porsche.In this episode, Ping also breaks down the three constraints that shape automation in the real world: conversation complexity, infrastructure debt, and customer demographics.Guest: Ping Wu, CEO of CrestaConnect with Ping WuX: https://x.com/ping_wuLinkedIn: https://www.linkedin.com/in/pingwu/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/ 

Marketing used to be the answer. Post consistently, follow trends, stay visible.But in today's landscape, marketing alone is no longer what builds trust, authority, or sustainable growth. In this episode of Social Media Decoded, Michelle Thames breaks down why the brands, creators, and business owners winning right now are moving beyond tactics and into leadership, clarity, and community. You'll learn why audiences are tuning out traditional marketing, what decision-makers are actually paying attention to, and how evolving beyond “just marketing” changes your visibility, positioning, and long-term revenue. This episode is for entrepreneurs, creators, professionals, and executives who feel like they've outgrown surface-level strategies and want to build something that lasts. Topics Covered in This Episode Why marketing tactics alone are no longer converting The shift from performance content to leadership content Why clarity and positioning outperform trends How audiences make buying decisions today The role of community and proximity in modern business growth Why trust beats reach in 2026 and beyond How to evolve your brand without starting over Who This Episode Is For Entrepreneurs tired of chasing algorithms Creators looking for longevity, not virality Professionals building authority beyond social media Business owners who feel stuck despite “doing everything right” Leaders ready to shift from tactics to impact Follow Social Media Decoded for daily conversations on visibility, leadership, and modern marketing strategy. If this episode made you rethink how you're showing up, you're exactly where you need to be. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most PT marketing fails because it chases moments instead of relationships.In this episode, Jimmy McKay breaks down:Why conference booths don't create trustHow familiarity actually drives hiring and patient decisionsWhy copying trends kills credibilityThe difference between storytelling and telling storiesWhy frequency beats perfection every timeIf you're a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.SponsorsSaRA HealthEMPOWER EMRU.S. Physical Therapy

Think your drinking habits are a matter of discipline? Victoria English reveals they may actually be a result of sophisticated influence. Discover how Big Alcohol spends billions to frame a Class 1 carcinogen as a tool for "sophistication" and "wellness." Learn the science of the "neurochemical rebound", how alcohol doesn't relax you, but sedates you before triggering a spike in cortisol and glutamate. This episode breaks down the truth behind modern meta-analyses that debunk "heart-healthy" myths, inviting you to trade industry-backed ambiguity for the data-driven clarity of an alcohol-free lifestyle.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

What does it really take to build a thriving massage and facial practice — without chasing trends, aesthetics, or overnight success?In this episode of Good Skin Circle, Ashley sits down with Lorena Sanchez, a dual licensed massage therapist and aesthetician based in San Francisco, to talk about the long game: embodiment, authenticity, community trust, and confidence built over time.Lorena shares how she grew her practice through local moms' groups, word-of-mouth, and showing up as a real human — not a polished brand. They talk about starting small, expanding intentionally, healing self-worth through inner work, hypnotherapy and why advanced education changes how you trust your hands.This conversation is for practitioners who feel behind, don't fit the mold, or are quietly building something meaningful.Slow growth. Real success. Careers that last.

If your offers aren't converting the way they should be, it might not be your content, your audience, or your price. It might be the fact that there is no real reason for someone to buy right now.Kendra explains why scarcity is not about being manipulative or “salesy,” but about helping people make decisions instead of staying stuck in endless maybe-later mode. She shares how a lack of urgency leads to stalled launches, drawn-out decision cycles, and audiences who love your content but never actually buy. If you have people watching, liking, and lurking but not purchasing, this episode will hit home.You'll learn how to use ethical, clean scarcity in your marketing, why open-ended offers quietly kill conversions, and how to create clear timelines that actually support your audience in taking action. This is a must-listen for any wellness entrepreneur who wants more sales without feeling pushy or inauthentic.What We Cover in This Episode:Why urgency and scarcity are essential for increasing sales and offer conversionsThe psychology of scarcity marketing and why it drives faster buying decisionsReal-world examples of scarcity in online business and digital offersThe core emotions that trigger action, trust, and buyer readinessUrgency vs scarcity in marketing and how to use each strategicallyHow social proof strengthens urgency and boosts conversion ratesWhy many coaches struggle with scarcity tactics and how to reframe themEthical urgency marketing that builds trust instead of pressureThe dangers of fake scarcity and how it damages brand credibilityBest practices for using urgency and scarcity in launches and promotions Resources mentioned:IP Tracking Software for Authentic Deadlines: Deadline Funnel - https://www.deadlinefunnel.com/Apply for HCA: https://go.kendraperry.net/apply-hca  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

Hour 1 for 2/9/26 Drew spoke with John Egan, Director of Marketing & Sales and Assistant Professor of Practice, at the Bush School of Business (1:04) about the Super Bowl Ads (19:54), and the Budweiser Ad (22:28). Then, Dr. Saverio Perugini covers what AI can and cannot do (28:06), and if people should consider a job change (36:08). Link: https://www.ncregister.com/commentaries/ai-hype-to-humility https://thepursuitofwisdom.org/blog

Show Notes: Angie Lu highlights her background as a McKinsey alum and founder of CasewithAI. Angie explains that CasewithAI is an AI-powered platform designed to help with case interviews, providing practice cases and drills. The platform offers objective feedback to improve case performance. Angie mentions starting a YouTube channel during COVID-19, which led to a high demand for consulting tips and coaching. The Development of CasewithAI Angie discusses the inspiration behind CasewithAI, including the success of Chat PRD, an AI tool for product managers. She explains the decision to build an AI-assisted platform to help more people and learn more about AI. Angie emphasizes her passion for building products and combining it with her curiosity about AI. The conversation turns to the success of Angie's YouTube channel, mentioning specific videos with high view counts. Demonstration of CasewithAI Angie walks through the homepage of CasewithAI, explaining its features and benefits. Angie describes the key challenges of case interviews, such as finding the right case partners and consistent feedback. The platform offers affordable quality coaching and allows users to practice at any time. Angie demonstrates the user interface, showing how to start a free practice session and select specific drills. Market Size and Pricing Market Sizing Drill Practice Angie explains the market sizing drill, describing it as a mini case that requires creating an approach, calculations, and insights.She discusses the pricing options, including pay-as-you-go credits and monthly subscriptions. Angie highlights the affordability of the platform, comparing it to the high cost of hiring a private coach. The platform offers a free trial with three case examples to allow users to fully experience the product before purchasing. The Feedback Features Angie demonstrates the detailed feedback provided by the platform, explaining the rating system and criteria. The feedback includes strengths, areas for improvement, and specific recommendations for each question. Angie introduces the progressive feedback mode, which is perfect for beginners and provides guided practice. The platform offers a real-life interview simulation mode, where users can practice with an AI interviewer. AI Interviewer The Building Process Angie shares the process of building the platform, starting with a simple MVP and quickly iterating based on user feedback. The small, nimble team used AI tools to prototype and improve the platform quickly. Angie emphasizes the importance of training the AI model to provide accurate and detailed feedback. The platform's success is attributed to a combination of product development and effective marketing strategies. Promoting CasewithAI Online Angie discusses the various marketing channels used to promote CasewithAI, including YouTube, TikTok, Instagram, and Chinese social media sites. The platform also engages with users on Reddit and through university partnerships. Angie highlights the importance of marketing in making users aware of the product and its benefits. The platform's visibility on search engines like Google and AI-powered answer engines contributes to its lead generation. Future Applications of CasewithAI Angie talks about the potential of AI tools like CasewithAI in various professional development areas. Angie sees the platform's application beyond consulting, including tech, operations, and product management roles. The tool could also be used for training frontline managers and employees in other industries. Angie emphasizes the importance of AI in encoding tacit knowledge and providing detailed feedback for continuous improvement. Timestamps: 02:13: Development of CasewithAI  04:54: Demo of CasewithAI Platform  07:10: Market Sizing Drill and Pricing  12:29: Detailed Feedback and Progressive Feedback Mode  21:53: Building and Iterating the Platform  23:57: Marketing and User Engagement  24:31: Future of AI in Education and Professional Development  Links: Website: CasewithAI.com This episode on Umbrex: https://umbrex.com/?post_type=unleashed&p=243677&preview=true Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

In this episode of the Crazy Wisdom Podcast, host Stewart Alsop sits down with Larry Swanson, a knowledge architect, community builder, and host of the Knowledge Graph Insights podcast. They explore the relationship between knowledge graphs and ontologies, why these technologies matter in the age of AI, and how symbolic AI complements the current wave of large language models. The conversation traces the history of neuro-symbolic AI from its origins at Dartmouth in 1956 through the semantic web vision of Tim Berners-Lee, examining why knowledge architecture remains underappreciated despite being deployed at major enterprises like Netflix, Amazon, and LinkedIn. Swanson explains how RDF (Resource Description Framework) enables both machines and humans to work with structured knowledge in ways that relational databases can't, while Alsop shares his journey from knowledge management director to understanding the practical necessity of ontologies for business operations. They discuss the philosophical roots of the field, the separation between knowledge management practitioners and knowledge engineers, and why startups often overlook these approaches until scale demands them. You can find Larry's podcast at KGI.fm or search for Knowledge Graph Insights on Spotify and YouTube.Timestamps00:00 Introduction to Knowledge Graphs and Ontologies01:09 The Importance of Ontologies in AI04:14 Philosophy's Role in Knowledge Management10:20 Debating the Relevance of RDF15:41 The Distinction Between Knowledge Management and Knowledge Engineering21:07 The Human Element in AI and Knowledge Architecture25:07 Startups vs. Enterprises: The Knowledge Gap29:57 Deterministic vs. Probabilistic AI32:18 The Marketing of AI: A Historical Perspective33:57 The Role of Knowledge Architecture in AI39:00 Understanding RDF and Its Importance44:47 The Intersection of AI and Human Intelligence50:50 Future Visions: AI, Ontologies, and Human BehaviorKey Insights1. Knowledge Graphs Combine Structure and Instances Through Ontological Design. A knowledge graph is built using an ontology that describes a specific domain you want to understand or work with. It includes both an ontological description of the terrain—defining what things exist and how they relate to one another—and instances of those things mapped to real-world data. This combination of abstract structure and concrete examples is what makes knowledge graphs powerful for discovery, question-answering, and enabling agentic AI systems. Not everyone agrees on the precise definition, but this understanding represents the practical approach most knowledge architects use when building these systems.2. Ontology Engineering Has Deep Philosophical Roots That Inform Modern Practice. The field draws heavily from classical philosophy, particularly ontology (the nature of what you know), epistemology (how you know what you know), and logic. These thousands-year-old philosophical frameworks provide the rigorous foundation for modern knowledge representation. Living in Heidelberg surrounded by philosophers, Swanson has discovered how much of knowledge graph work connects upstream to these philosophical roots. This philosophical grounding becomes especially important during times when institutional structures are collapsing, as we need to create new epistemological frameworks for civilization—knowledge management and ontology become critical tools for restructuring how we understand and organize information.3. The Semantic Web Vision Aimed to Transform the Internet Into a Distributed Database. Twenty-five years ago, Tim Berners-Lee, Jim Hendler, and Ora Lassila published a landmark article in Scientific American proposing the semantic web. While Berners-Lee had already connected documents across the web through HTML and HTTP, the semantic web aimed to connect all the data—essentially turning the internet into a giant database. This vision led to the development of RDF (Resource Description Framework), which emerged from DARPA research and provides the technical foundation for building knowledge graphs and ontologies. The origin story involved solving simple but important problems, like disambiguating whether "Cook" referred to a verb, noun, or a person's name at an academic conference.4. Symbolic AI and Neural Networks Represent Complementary Approaches Like Fast and Slow Thinking. Drawing on Kahneman's "thinking fast and slow" framework, LLMs represent the "fast brain"—learning monsters that can process enormous amounts of information and recognize patterns through natural language interfaces. Symbolic AI and knowledge graphs represent the "slow brain"—capturing actual knowledge and facts that can counter hallucinations and provide deterministic, explainable reasoning. This complementarity is driving the re-emergence of neuro-symbolic AI, which combines both approaches. The fundamental distinction is that symbolic AI systems are deterministic and can be fully explained, while LLMs are probabilistic and stochastic, making them unsuitable for applications requiring absolute reliability, such as industrial robotics or pharmaceutical research.5. Knowledge Architecture Remains Underappreciated Despite Powering Major Enterprises. While machine learning engineers currently receive most of the attention and budget, knowledge graphs actually power systems at Netflix (the economic graph), Amazon (the product graph), LinkedIn, Meta, and most major enterprises. The technology has been described as "the most astoundingly successful failure in the history of technology"—the semantic web vision seemed to fail, yet more than half of web pages now contain RDF-formatted semantic markup through schema.org, and every major enterprise uses knowledge graph technology in the background. Knowledge architects remain underappreciated partly because the work is cognitively difficult, requires talking to people (which engineers often avoid), and most advanced practitioners have PhDs in computer science, logic, or philosophy.6. RDF's Simple Subject-Predicate-Object Structure Enables Meaning and Data Linking. Unlike relational databases that store data in tables with rows and columns, RDF uses the simplest linguistic structure: subject-predicate-object (like "Larry knows Stuart"). Each element has a unique URI identifier, which permits precise meaning and enables linked data across systems. This graph structure makes it much easier to connect data after the fact compared to navigating tabular structures in relational databases. On top of RDF sits an entire stack of technologies including schema languages, query languages, ontological languages, and constraints languages—everything needed to turn data into actionable knowledge. The goal is inferring or articulating knowledge from RDF-structured data.7. The Future Requires Decoupled Modular Architectures Combining Multiple AI Approaches. The vision for the future involves separation of concerns through microservices-like architectures where different systems handle what they do best. LLMs excel at discovering possibilities and generating lists, while knowledge graphs excel at articulating human-vetted, deterministic versions of that information that systems can reliably use. Every one of Swanson's 300 podcast interviews over ten years ultimately concludes that regardless of technology, success comes down to human beings, their behavior, and the cultural changes needed to implement systems. The assumption that we can simply eliminate people from processes misses that huma...

Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business. The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 different brands to understand how they are bridging the gap between these functions. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak.

You jump into this episode balancing the reality of working gigs with the mindset that keeps musicians moving forward. From Dave’s recent experiences playing atypical rooms with Bitter Pill to cramming new material for Casual Gravity, you're reminded that momentum matters even when the crowd is small. Always Be Performing is not about scale, it's about consistency. That theme carries straight into the conversation with Laura Whitmore, whose career has been shaped by connecting people, creating opportunities, and knowing when to pull back just enough to build a sustainable life alongside the work. As Laura walks you through the birth and growth of the She Rocks Awards, you hear what it actually takes to build something lasting. It started small, grew through trust and partnerships, and evolved by treating the event like a show, with pacing, flow, and intention. You dig into what real visibility looks like, how to define success on your own terms, and why borrowed platforms are never enough to build a career. The takeaway is practical and clear: start with a big vision, set measurable goals, build community deliberately, and own your audience. This episode is a reminder that longevity comes from intention, preparation, and showing up with purpose, gig after gig. 00:00:00 Gig Gab 520 – Monday, February 9th, 2026 February 9th: National Pizza Day 00:01:00 Dave's Gig Updates Playing atypical venues with Bitter Pill Learning new songs with Casual Gravity Always Be Performing…even for the small crowds! 00:17:10 SPONSOR: Squarespace. Check out https://www.squarespace.com/GIGGAB to save 10% off your first purchase of a website or domain using code GIGGAB. 00:18:34 Guest co-host: Laura Whitmore 00:22:20 The love of connecting people and making things happen 00:23:08 Pulling back a little…to have a life Backstory in partnership with Guitar World and Parade 00:26:28 The green room at The She Rocks Awards is the ultimate networking event! 00:29:33 The Birth of the She Rocks Awards Writing a women-in-music blog at Guitar World, realizing the women in music didn't know each other… yet! Started as a breakfast (with sponsors…the cheapest meal of the day!). Orianthi performed, serendipitously. After two successful years, NAMM invited She Rocks into the event officially, and The Bangles performed. “You don't really know what you're capable of until you're challenged and take that leap of faith.” – Laura Whitmore 2026 was the 14th year of She Rocks Awards. 170 She Rocks Awards have been presented in the last 14 years. 00:34:51 “Is this ever going to come together?” is scary Reframe it with “how is this ever going to come together?” It takes a village, folks! 00:38:12 Having good partners helps 00:38:59 Create the event for yourself as an audience member That way you've got a stake in how it “feels” to attend, which means the audience is represented 00:41:16 Assembling the featured women Nominations at TheWimn.com Crafting the arc of the night by slotting the right people at the right spot. It's a show! 00:43:49 Managing the flow of the night She Rocks Awards YouTube Channel 00:46:58 People whose names became known after they were on She Rocks Queen Herby (as Amy Heidemann) Beaches PRS Guitars brings in the opening act, with a fantastic Artist Relations team 00:49:40 Defining valuable visibility What's your end goal? What are your metrics? What defines success? For your band, those might be: Did I get contact information? Did I build on success that I had before? Did this exposure opportunity help me grow to a new place/level? Start with big vision, small goals 00:54:16 You don't own social media platforms, so don't leave your audience there. Facebook used to let you message all your followers. Used to! If your audience is a subset of Facebook's audience, that's not your audience. Give them a reason to give you their email address. Gather those email addresses. Keep those pieces of paper – scan them! Spam laws might require you to prove it! 01:00:18 Gear Gab! Laura Whitmore is Sr. VP of Marketing at Positive Grid Spark practice amps (with an app!) Project BIAS X – Standalone or Plugin 01:07:36 Designing high-quality technology for a market with a budget 01:13:02 Gig Gab 520 Outtro Follow Laura Whitmore Check out TheWIMN.com (sign up for the mailing list for free! On Instagram On LinkedIn Contact Gig Gab! @GigGabPodcast on Instagram feedback@giggabpodcast.com Sign Up for the Gig Gab Mailing List The post Creating the Room You Want to Be In: Laura Whitmore and the She Rocks Story – Gig Gab 520 appeared first on Gig Gab.

Florida Paints has been around for decades, competing in a category where brand loyalty, regional trust, and contractor relationships matter just as much as price. But proving the impact of marketing in that environment isn't simple. In this episode of Smarter Building Materials Marketing, Beth sits down with Santiago Quintero, Director of Marketing at Florida Paints, to talk about how the company approaches measurement, alignment, and accountability in a traditionally hard-to-track industry. Santiago shares how Florida Paints connects marketing activity to real business outcomes, why internal trust matters as much as dashboards, and what it takes to earn buy-in from sales and leadership.

Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's guest is a throwback with Drew Brucker, who at the time served as the VP of Growth at Lasso. Drew is taking on AI, and is on the cutting edge of leveraging AI in Marketing. More specifically, he is helping others to Master Midjourney, which is a text to image AI software (see link to his course below).In this week's episode, we discussed:It's More About Your Attitude Than Your ExperienceFrom Property Management Sales To MarketingHis Parent's Pulling Him From College How To Find HobbiesMastering MidjourneyAI's Play In The Future of GTMMuch More!Please enjoy this week's episode with Drew Brucker.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches on AI chatbots in just four months. Sanders reveals why buyers moved from "reference to inference" workflows, how G2 captures 60% of AI citations through verified review data, and the critical difference between calendar age versus cognitive age in modern buyer journeys.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hot honey on Saint Louis style pizza? Yeah… it hits. Imo's teamed up with Mike's Hot Honey for the Honey Trap — cupping pepperoni, that sweet + heat drizzle, and just enough kick to wake you up. It's bold, it's a little dangerous, and it might be the most talked-about collab they've done. We sat down with Imo's Director of Marketing to talk how it happened, why it works, and what it means for the future of Saint Louis pizza. Full episode streaming now. Go listen at www.mostlysuperheroes.com or watch on YouTube. #Imos #MikesHotHoney #SaintLouisStyle #STLFood #PizzaSeason

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Most real estate investors don't lose because they can't find deals — they lose because they stop marketing too early.In this episode, we talk about why real estate marketing rarely pays off in the first 30 days, how deals actually develop over time, and why consistent marketing behaves more like a long-term asset than a short-term expense. If you want steadier deal flow, better follow-up results, and a strategy that survives slow markets, this conversation will reset how you think about marketing.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Awards, nominations, accolades, keep your business visible.In this solo episode of Community, Kristina is shifting the way you think about self-promotion.So many entrepreneurs struggle with the embarrassment or the fear to self promote but ‘closed mouths don't get fed' and Kristina is breaking down not just if you should self promote but why you should, and how it can transform your business.Tune in to hear:How modesty culture is holding you back from the visibility you deserve.Why women especially feel resistance to self-nomination for awards, PR opportunities, and stages.Why embarrassment is the cost of entry in entrepreneurship.How self-nomination is actually a strategy, not a brag.How to align award opportunities with your values and audience.The secret to writing strong applications (hint: keep a brag folder!).Why YOU might be the one who inspires others by going first.Marketing isn't just about Social Media content, it's also about putting yourself out there to be seen and heard, even when it feels awkward.This episode is about empowering you to take that step.DM Kristina on Instagram and tell her what you're finally going to nominate yourself for, we'd love to celebrate with you!Mentioned in Episode:LinkedIn Starter PackWork with The Social Snippet!Join The High Vibe Women Online CommunityVictoria Mae Photography - Book a brand session for a free HVW ticket!Small Business School with Staci MillardTop tips for getting speaking gigs!Give The Social Snippet A Google Review!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Anthony Blatner with Speed Work Social has mastered the game of running thought leader ads on LinkedIn. This is a new type of campaign with massive upside that's not been seen before.https://www.linkedin.com/company/speedworksocial/ https://speedworksocial.com/ https://www.youtube.com/@speedworksocial-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

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Watch the YouTube version of this episode HEREWhy does it feel like you're working all day… but nothing important actually gets done? In this episode of Maximum Lawyer Live, Tyson breaks down the real enemy of execution: engineered distraction. From social media and news cycles to emails, chats, and notifications, the modern workday is designed to fracture your attention. Tyson makes the case that focus isn't a personality trait or an ADHD problem—it's a systems problem. If your environment is noisy, your output will be mediocre, no matter how hard you try.Tyson exposes the hidden cost of distraction, including the fact that every task switch can cost over 23 minutes of lost focus. That's not inefficiency—that's sabotage. He shares practical, no-nonsense fixes: aggressive notification control, phone Focus modes, muting keywords and people, and intentionally designing your workspace so it supports deep work instead of constant interruption. As a law firm owner, your job isn't to respond faster—it's to think clearer and design better systems.The real takeaway is uncomfortable but freeing: most exhaustion doesn't come from work—it comes from mental noise. Tyson shows how to replace mindless consumption with intentional action, protect your best thinking, and focus on what actually compounds over time. With the right systems in place, as little as 90 minutes of uninterrupted deep work per day can outperform scattered 8–10 hour workdays. Less noise. Better decisions. Real progress.2:27 Task Switching and Deep Focus5:34 Engineering Your Own Distractions7:50 Optimizing Work Environment and Notifications9:40 Managing Social Media and Information Inputs12:31 The Psychological Impact of Negative News14:37 Quality of Thoughts and Algorithmic Influence17:50 Scheduling Focus and Task Lists18:44 Investing in Relationships and Time Blocking 20:37 Minimizing Distractions During Deep Work21:25 Stop Feeding What You Can't Affect26:13 Email Management and Weekly Goals 27:14 The Power of 90 Minutes of Deep WorkTune in to today's episode and checkout the full show notes here. 

Marketing is evolving — and what used to work for pelvic health businesses is quietly losing effectiveness.In this episode, we expose the #1 marketing mistake pelvic health providers are making in 2026, why it's costing them visibility and revenue, and what to do instead.This is about smarter positioning — not louder marketing.

If you're running a clothing brand or thinking about starting one and you're not getting the sales you want, this video will help you see exactly why.Make Designs (with discount)

Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry's first geo testing system for AI search optimization. The discussion covers transitioning from speculation-based SEO to evidence-driven methodologies and implementing systematic testing frameworks that deliver measurable results in an increasingly black-box search environment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brad Stulberg experienced a severe mental health crisis in his early 30s, battling OCD, intrusive thoughts, anxiety, and suicidal ideation while outwardly succeeding as a performance coach. This disconnect between his external achievements and internal struggles pushed him to reevaluate how he defined success and excellence. Through therapy, psychiatry, and extensive research, he developed six principles of groundedness to support sustainable success during both good and difficult times. In this episode, Brad explains how groundedness can reduce burnout and promote long-term mental health, wellness, and performance. In this episode, Hala and Brad will discuss: (00:00) Introduction (02:29) Brad's Career Path to Performance Coaching (07:25) The 2017 Mental Health Crisis and OCD (18:53) The Science Behind Groundedness (21:01) Understanding Heroic Individualism (34:10) The Six Principles of Groundedness  (44:09) Developing Patience for Long-Term Success (49:53) How Vulnerability Builds Real Confidence (54:53) Embracing Emotional Flexibility for Wellness (57:11) The Importance of Building Deep Community (01:03:02) How Movement Supports Mental Health Brad Stulberg is a bestselling author, executive coach, and researcher focused on mental health, sustainable success, and human performance. He regularly contributes to The New York Times, and his work has been featured in The Wall Street Journal, The Washington Post, among other outlets. In his coaching practice, Brad works with executives, entrepreneurs, physicians, and athletes on their mental skills and overall well-being. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Brad's Book, The Practice of Groundedness: bit.ly/Groundednes  Brad's Book, Peak Performance: bit.ly/Per4mance  Brad's Instagram: instagram.com/bradstulberg/  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Happiness, Sleep, Diet

Direct mail isn't dead… in fact, it's one of the most underrated marketing tools for home service businesses today. In this episode, we sit down with the PostcardMania team to break down how print marketing can drive measurable, predictable results when done the right way. We cover best practices for building an effective mailer campaign, what separates high-performing postcards from wasted ad spend, and how contractors and local businesses can use direct mail to consistently generate leads, win new customers, and scale their brand in a crowded market. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/  Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/  GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian