Podcasts about Marketing

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Marketing Podcasts > Starting with a number






    Latest podcast episodes about Marketing

    The Dream
    Hoodwinkers Abound

    The Dream

    Play Episode Listen Later Nov 21, 2025 26:41


    Marketing critic Dr. Mara Einstein walks us through the ways in which brands act like cults, especially when it comes to recruiting and maintaining a loyal customer base. She is the author of Hoodwinked: How Marketers Use the Same Tactics as Cults and host of the Hoodwinked with Dr. Mara Einstein podcast. You'll fine her TikTok videos especially enlightening, so follow there. Hosted on Acast. See acast.com/privacy for more information.

    YAP - Young and Profiting
    will.i.am: How AI Is Powering a New Era of Creativity | Artificial Intelligence | YAPClassic

    YAP - Young and Profiting

    Play Episode Listen Later Nov 21, 2025 60:15


    During the pandemic, will.i.am noticed how broken creative collaboration was. Tools like email, Zoom, and Dropbox made it hard for creators to stay organized and integrated. Determined to find a better way, he built FYI.AI, a generative AI platform that helps creators collaborate, share data securely, and manage their projects all in one place. In this episode, will.i.am shares how artificial intelligence is powering a new era where creativity, inclusion, and technology redefine entrepreneurship and artistic expression. In this episode, Hala and will.i.am will discuss: (00:00) Introduction (01:04) His Early Life and Creative Roots (08:13) The Power of a Growth Mindset in Success (11:19) What Being a Futurist Means to Him (17:08) How AI Is Shaping the Future of Innovation (23:39) Building FYI.ai: AI-Powered Creative Collaboration (37:18) Artificial Intelligence vs. Human Creativity in Music (42:52) Why He's Optimistic About AI in Action (46:06) Advocating Diversity and Inclusion in AI will.i.am is an American rapper, singer, songwriter, producer, and entrepreneur. He is a seven-time Grammy award-winning founding member of the musical group the Black Eyed Peas. Beyond music, he is a dedicated futurist and technologist, who has invested in and advised several major technology companies. Most recently, he founded FYI.ai, an AI-powered platform designed to optimize collaboration and digital ownership for the creator economy. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: will.i.am's App: FYI.AI will.i.am's foundation: Im Angel Foundation: i.am.angel foundation.org YAP E241 with Mo Gawdat: youngandprofiting.co/DangersAI  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, AI for Entrepreneurs, Future of Work, AI Podcast

    The Agile World with Greg Kihlstrom
    #772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Nov 21, 2025 23:53


    With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Mind Over Macros
    Coaches Compass: Successful Coaches Have This In Common

    Mind Over Macros

    Play Episode Listen Later Nov 21, 2025 26:20


    In this episode of the Coaches Compass, Mike drops some serious tough love about what's missing in your business and what all of the successful coaches have in common. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

    The Portrait System Podcast
    From A $300 To $3500 Sales Average with Stephanie Alvarez Ewens (Re-Release)

    The Portrait System Podcast

    Play Episode Listen Later Nov 21, 2025 49:07


    Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/To end the year off on a strong note, we are re-releasing a very special episode of The Portrait System Podcast! Host, photographer and educator Nikki Closser interviews Stephanie Ewens who tells us all about her amazing inspiring story. Stephanie went from being a shoot and burn photographer with a $300 sales average to a full time working photographer with a $3500 average. Don't miss out on this episode and don't forget to subscribe for more inspirational stories!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Over Coffee Marketing Podcast
    Live From Boston at MarketingProfs B2B!

    Marketing Over Coffee Marketing Podcast

    Play Episode Listen Later Nov 21, 2025


    In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.

    The Family Vacationer
    Rockford, IL

    The Family Vacationer

    Play Episode Listen Later Nov 21, 2025 28:37 Transcription Available


    The Family VacationerEpisode 203: Christmas in Rockford, IllinoisGuest: Kristen Paul, Director of Marketing and Public Affairs, Rockford Area Convention & Visitors Bureau Host: Rob Jones Episode Summary If you're dreaming of twinkling lights, festive markets, and that perfect small-town holiday charm, you'll love this stop in our Christmas in the U.S. series. In this episode, Rob heads to Rockford, Illinois, a city that knows how to celebrate Christmas in a big way — with dazzling light displays, heartwarming traditions, and a community that truly embraces the season. Rob chats with Kristen Paul from the Rockford Area Convention and Visitors Bureau about what makes this Northern Illinois destination a must-see during the holidays. From the magical Stroll on State celebration to breathtaking attractions like Anderson Japanese Gardens: Illuminated, Festival of Lights, and All Aglow along the Rock River, Kristen shares how Rockford shines bright with festive fun for the whole family. You'll also discover where to shop for locally made gifts, can't-miss holiday eats (yes, brunch lovers, this one's for you!), and how Rockford celebrates its quirky and creative history with nods to Cheap Trick, the Rockford Peaches, and even the original sock monkey. Whether you're looking for a new holiday getaway or just a little Christmas inspiration, this episode captures the heart, community, and magic that make Rockford feel like a Hallmark movie come to life. In This EpisodeWhy Rockford's Stroll on State is one of the Midwest's best free holiday eventsThe story behind the city's beloved sock monkey and how it became a local iconFamily-friendly attractions including Festival of Lights, Anderson Gardens Illuminated, and All AglowWhere to find the best holiday brunch (hint: try Abrio's biscuits and gravy or shrimp and grits!)Tips for visiting with kids and grandparents — including easy walkability and hotel recommendationsHow Rockford celebrates its musical and sports heritage through Cheap Trick and the Rockford PeachesFeatured GuestKristen Paul Director of Marketing and Public Affairs Rockford Area Convention and Visitors Bureau Learn more and start planning your trip at GoRockford.comResources MentionedGoRockford.com – Official visitor information, events, and itinerariesAnderson Japanese Gardens – “Illuminated” holiday event detailsNicholas Conservatory & Gardens – “All Aglow” light displaysFestival of Lights – Rockford's iconic drive-thru holiday traditionConnect with Rob

    This Day in AI Podcast
    Is Gemini 3 Really the Best Model? & Fun with Nano Banana Pro - EP99.25-GEMINI

    This Day in AI Podcast

    Play Episode Listen Later Nov 21, 2025 104:41


    Join Simtheory for Gemini 3 & Nano Banana Pro: https://simtheory.ai----CHAPTERS:00:00 - Gemini 3 Pro Impressions & Thoughts33:34 - xAI Releases Grok 4.1 Fast40:09 - More on Gemini 3 Pro: What We Want Improved45:46 - Gemini 3 Pro Dis Track51:16 - Thoughts on Nano Banana Pro And What It Means1:12:49 - Does Nano Banana Disrupt Design Software Like Canva? Where is This Going?1:26:20 - OpenAI's Reaction to Gemini 3 Pro & Nano Banana with GPT-5.1-Pro and Codex model updates1:32:38 - Final Thoughts & Sam Altman Sad Song1:38:41 - FATAL PATRICIA SONG1:42:12 - Gemini 3.0 Pro Diss Track----Thanks for your support plz like and sub xoxo

    The Efficient Advisor: Tactical Business Advice for Financial Planners
    324: Year-End Tax Letter: A Simple System That Saves Your Clients (and You) Time

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Nov 21, 2025 15:58


    In this episode, you'll learn how to create a simple, high-value year-end tax letter that makes tax season easier for your clients, their CPAs, and your team. You'll hear what to include, how to frame it as a value-add, and how to streamline the process so it becomes a repeatable system instead of a stressful scramble.We cover suggested sections for your letter, how to reinforce the behind-the-scenes work you do all year, and a practical workflow to prepare these summaries for your best clients. This episode helps you elevate your client experience, strengthen your CPA relationships, and clearly communicate the value of your planning expertise.I hope you enjoy this new format and I look forward to delivering super fast tips & tricks with you! You can also watch this Efficient Friday as a video on The Efficient Advisor's YouTube Channel!Learn more about the Group Coaching & Mastermind HERE! Register for the December 2nd event with Adam Holt HERE! (Replay will be sent to those who've registered!) Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

    Thrivetime Show | Business School without the BS
    Neri Karra Sillaman | Why Every Super Successful Entrepreneur Has Gone Through Massive Struggle + The 6 Language Speaking, PhD. & Entrepreneur Shares 8 Principles of Business Success from Immigrant Entrepreneurs

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 20, 2025 29:31


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Join Eric Trump & Clay Clark In Anaheim, CA!!! Join Eric Trump At Clay Clark's ThrivetimeShow.com Business Conf. In Anaheim, CA (Dec. 4-5 2025) + Learn Marketing, Sales, Management, Accounting & More! (39 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 20, 2025 22:51


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Business Accounting | "It's not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for." - Robert T. Kiyosaki (Best-Selling Author of Rich Dad Poor Dad)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 20, 2025 86:10


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Bob Chapman | The CEO Who Grew Barry-Wehmiller from $20 Million In Revenue In 1975 to Over $3.5 Billion Today + Everybody Matters: The Extraordinary Power of Caring for Your People Like Family

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 20, 2025 30:32


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    How to Practically Grow a Business After the Excitement About the "NEW IDEA" Goes Away? + A Successful Business In the Following Industries: Concrete Pumping, Dog Training, Family Medical, Homebuilding & More

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 20, 2025 81:14


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Social Media Marketing Podcast
    The Smartest Way to Grow on TikTok in 2025

    Social Media Marketing Podcast

    Play Episode Listen Later Nov 20, 2025 43:27


    Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Business Lunch
    Identity Trust: Why 125 Years of Marketing Just Died

    Business Lunch

    Play Episode Listen Later Nov 20, 2025 36:51


    In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    Play Episode Listen Later Nov 20, 2025 10:34


    If you're scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It's fast, a little unhinged, and full of ideas you can steal right away.ㅤBest Moments:(01:12) Jerry's question about easy, last minute tactics to drive end of year engagement before everyone checks out.(02:00) The holiday team photo or video that boosts social engagement by 400 percent and opens the door for casual DMs that build real relationships.(03:12) Turning your email signature into December gold with a holiday thank you and a “best of 2025” content link that quietly drives 40 percent more clicks.(05:00) Why December is the cheat code month for testimonial outreach, with a 500 percent lift in submissions you can repurpose all year long.(06:33) Running simple end of year and next year polls that tap into everyone's reflective mood and earn 250 percent higher engagement.(08:00) Jay's offbeat holiday watchlist from The Holiday and Love Actually to his all time favorite, The Family Man, plus a passionate defense of Thanksgiving classics.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

    Advisor Talk with Frank LaRosa
    Marketing Vs. Branding: What Advisors Get Wrong

    Advisor Talk with Frank LaRosa

    Play Episode Listen Later Nov 20, 2025 52:00


    This conversation covers:-What branding really means for financial advisors-How marketing supports your brand—and why they're not interchangeable-Where advisors should focus their time to create stronger visibility-Practical ways to communicate your value more effectively-How to think about audience, channels, and message delivery-The philosophy behind the Bill Good Marketing systemWhether you're refining your personal brand or looking for better ways to reach the right audience, this episode delivers clear, practical insights to help you communicate with more clarity and purpose.Tune in and start thinking differently about how you show up in the marketplace.Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comConnect with Matt Hicken on LinkedIn: https://www.linkedin.com/in/matt-hicken/Check out Bill Good Marketing here: https://www.billgoodmarketing.comListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners

    Selling the Couch with Melvin Varghese, Ph.D.
    ENCORE: Where Should I Focus My Online Course Marketing?

    Selling the Couch with Melvin Varghese, Ph.D.

    Play Episode Listen Later Nov 20, 2025 34:53


    Our Featured Guest for today's call: Heather McKenzie, LCMHCSHeather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!McKenzie Counseling You'll Learn:How to handle logistical challenges in the online presentation of your courseWhy Heather's course is an eight-week course to help people understand anxiety and DBT emotion regulation skillsHow marketing options for an online course can be overwhelming for most people How to pinpoint your own superpowers in teaching and the style that works best for youHow to structure the content levels for promoting your course in six-month blocks:Start with webinars, both free and paid.Offer a downloadable guide or cheat sheet.Use a core blog post as a stand-alone feature that blows people away.Tips from Melvin about content levels:Offering too many things can confuse people, so stick with one core webinar.Less is more!Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.Link your blog post videos to YouTube to drive more traffic back to your webinar.Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.How podcasting can help with future promotion by giving a call-to-action to your webinarWhy you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinarsIn summary, five tools to market an online course that have evergreen potential:Webinar (start with live ones and then transition to evergreen ones)Downloadable guides or cheat sheetsCore blog postSelect podcast episodesMini-podcast Resources:Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. Want to launch your online course?Join our Free 90-Minute Workshop happening on December 10th: Will AI Make My Course Irrelevant? Save your spot at sellingthecouch.com/aiwebinarCheck out our new membership site that's launching in January! Find out more and join the interest list for Haven.

    The Bid Picture - Cybersecurity & Intelligence Analysis

    Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Gal Borenstein—CEO and founder of The Borenstein Group—to unpack how brands earn and scale trust in a noisy, AI-driven world. They dig into the “trust deficit” in B2B/B2G, what separates branding from true trust-building, and how to keep human authenticity while using AI at speed. Gal shares playbooks for cyber and defense marketers, inside-out culture moves that make credibility durable, crisis protocols for deepfakes and breaches, and the metrics that boards actually respect.Support the show

    Project Management Happy Hour
    113 - Top Shelf Replay: Stage direction in the boardroom

    Project Management Happy Hour

    Play Episode Listen Later Nov 20, 2025 60:46


    What happens when you drop a senior project manager into a room full of attorneys, tribal leaders, political operators, and massive personalities? In this Top Shelf Replay, Kate & Kim revisit one of the most beloved—and re-listened—episodes in PM Happy Hour history: "Stage Direction in the Boardroom" featuring master facilitator Sheila Morago. If you've ever wondered how elite leaders steer complicated, high-stakes conversations without losing their cool (or losing six months of work with one careless comment), this episode is your new playbook. Sheila shares the tools, tactics, and emotional intelligence behind managing senior stakeholders, building trust, engineering alignment, and yes…occasionally staging a fight to get everyone to "yes." Get ready—this episode is full of real-world policy drama, tribal gaming insight, negotiation theater, and powerful lessons for any PM trying to move from "task master" to strategic leader. Great Quotes From the Episode "Never ask a question you don't already know the answer to." "These aren't meetings—they're Kabuki theater." "Nothing brings people together like a common enemy." "If you don't let them vent early, they will vent later—and at the worst possible moment." "Policy takes years. Tech takes a week." What You'll Learn (Key Outcomes) 1. How Senior Leaders Actually Negotiate Sheila breaks down what it takes to orchestrate alignment among executives, attorneys, policymakers, and stakeholders—none of whom work for you, all of whom report to someone powerful. 2. The Secret Skill That Makes PMs Into Leaders How listening (really listening) becomes your most strategic tool at the senior level. 3. Managing High-Stakes Meetings Without Losing Control Why should one person guide the conversation? How to posit their positions to draw out quiet or hesitant stakeholders. How to keep the emotional temperature safe but not silent. 4. The Power of the 'Safe Zone' Why must you create a space where stakeholders can speak unfiltered, off-record, and without fear of political consequences. 5. Relationship-Building: The Long Game Happy hours, lunches, hallway conversations—how the "work between the work" makes the boardroom possible. 6. The Art of the Staged Fight Why conflict must be visible. Why letting people "win" (feel like they won) is essential. Why is the real battle scripted before the meeting starts? 7. Using Common Ground—and Common Foes When "we all want the same thing" works. When "the real enemy is over there" works even better. 8. How to Lock Down Decisions So They Don't Backslide Why immediate execution is key. How implementation momentum prevents second-guessing. 9. Lessons Kate & Kim Learned 8 Years Later Why parts of this episode hit harder after a decade of PM leadership. How letting emotions into the meeting leads to better outcomes. What PMs often overlook when they're new to senior-level facilitation. If you want to level up from "planner of tasks" to leader of leaders, this replay is essential listening. Whether you're negotiating policy, driving enterprise transformation, or just trying to get two teams to agree on anything—Sheila's battle-tested tools will help you steer the room, keep your cool, and bring people with you. ABOUT OUR GUEST, SHEILA MORAGO Sheila Morago is the Executive Director of the Oklahoma Indian Gaming Association. OIGA has 30 member tribes and numerous associate members.  Oklahoma now ranks third in the United States in gaming revenue, with 118 casinos ranging from small fuel stops to full resort casinos.   Prior to working for OIGA, Ms. Morago was Executive Director for the Arizona Indian Gaming Association. She has also served as the Director of Public Relations for the National Indian Gaming Association, based in Washington, D.C.  Ms. Morago began her career in tribal gaming in 1994 when she was appointed Director of Marketing for the Gila River Casinos, where she built the marketing department for this multi-million dollar enterprise and opened two successful tribal casinos.  Before joining AIGA, Ms. Morago was Vice President of National Relations for Initial Impressions based in Tempe, Arizona, where she was responsible for all political and public relations for tribal and non-tribal clients. In January 2006, she was named one of 25 people to watch by Global Gaming Business. She was named one of the "Great Women of Gaming" by Casino Enterprise Management in 2004, and inducted into the Indian Gaming Hall of Fame, presented by Indian Gaming Magazine, in 2012. And if you're tired of carrying the emotional labor for your entire project team, come get some backup and community. Join us at: https://pmhappyhour.com/membership  © Project Management Happy Hour

    MarTech Podcast // Marketing + Technology = Business Growth
    Biggest red flag that shows a company isn't ready to start a video podcast

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Nov 20, 2025 2:58


    B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates through A/B tested thumbnails. The discussion covers how to measure downstream business impact and create content that compiles engagement over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Red Hot Mindset
    Ep 332 | 3 Signs Sales NOT Marketing is the Problem in Your Business with Lindsay Fletcher

    Red Hot Mindset

    Play Episode Listen Later Nov 20, 2025 45:06


    Hey Winner, If your revenue isn't where you want it to be, your first thought might be to do more marketing — but what if the real problem is sales? In this episode, sales mentor and business strategist Lindsay Fletcher shares the three signs that your sales process, not your marketing, could be holding your business back. You'll learn how to turn interested leads into paying clients, lead confident sales conversations, and follow up in a way that feels natural — all without living on social media. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: The key differences between marketing and sales and why understanding them can transform your revenue. Three clear signs that sales, not marketing, is the real gap in your business. Simple, practical steps to confidently close more deals without feeling salesy or living on social media.   LINKS MENTIONED IN EPISODE: Lindsay's website: https://lindsayfletcher.co/ Connect on FB: https://facebook.com/groups/shebuildscollectivea   CONNECT WITH ME: ➡️ Website: https://redhotmindset.com/ ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing/ ➡️ Free workshop: 3 pillars to setting and crushing goals in a stress-less, no hustle way https://redhotmindset.com/goals/

    Ecomm Breakthrough
    Throwback: Building a Winning Team: The Essential Metrics for Attracting E-Commerce Talent

    Ecomm Breakthrough

    Play Episode Listen Later Nov 20, 2025 15:55


    In this episode, the host interviews Harry Joiner, a top executive recruiter in marketing and e-commerce. Harry shares his selective approach to working with clients, emphasizing the need for clear business strategies, strong financials, and a commitment to e-commerce. He compares recruiting top talent to casting star actors, noting that A-level candidates seek companies with compelling stories and solid economics. The discussion highlights the importance of business leaders knowing their numbers, defining their vision, and welcoming candidates who ask tough questions to build high-performing teams. The episode concludes with actionable advice for attracting and retaining top talent.Chapters:Introduction to Harry Joiner and His Credentials (00:00:00)Host introduces Harry Joiner, his background, and notable companies he's worked with.How Harry Selects Clients (00:01:04)Harry explains his criteria for choosing which companies to work with, comparing it to Hollywood actors picking scripts.Evaluating Client Business Fundamentals (00:02:20)Discussion on analyzing a client's business economics, strategy, and suitability for top-tier candidates.Attracting Top Talent: The Hollywood Analogy (00:03:41)Harry compares recruiting top talent to attracting star athletes or actors, emphasizing the need for a strong business foundation.The Importance of Smart, Challenging Candidates (00:05:28)Harry shares his preference for candidates who ask tough questions and challenge him, indicating high-caliber talent.Recognizing Top Candidates by Their Questions (00:06:25)Harry describes how the best candidates demonstrate their value by probing deeply into business metrics and strategy.Hiring Lessons from Personal Experience (00:08:41)The host reflects on his own hiring experiences, noting that the best hires are those who challenge leadership and require preparation.Three Actionable Takeaways for Business Leaders (00:10:33)The host summarizes three key action items: define your exit strategy, know your numbers, and cast a clear vision for recruits.Harry's Process and Final Advice (00:12:50)Harry emphasizes having a simple, practical process for business planning and offers to share it with listeners.Episode Wrap-Up and Thanks (00:15:35)The host thanks Harry for his insights and closes the episode.Links and Mentions:Tools, Websites, and LinksLinkedInBooks and ArticlesSuccessWall Street JournalBusinessweekUSA TodayInternet RetailingVideosShark TankEntourageTranscript:Josh 00:00:00  Today I'm super excited to introduce you to Harry Joiner. Harry is described by Search Engine Watch as a dominant recruiter in client side multichannel, the in multi-channel e-commerce space. He is an executive recruiter for marketing and eCommerce. He has been interviewed by success magazine and he has appeared in the Wall Street Journal, marketing, Sherpas, Great Minds in Marketing series, Businessweek, USA, TODAY.com, Internet Retailer, and many more. He has closed dozens of manager, director, VP and C-level ecommerce searches for some of the following companies. A&E television. Adidas American signature brands. Ashford. Com. Backcountry. Com. Boot barn. Com Columbia Sportswear. And many, many more. So welcome to the podcast, Harry.Harry 00:00:48  Thank you so much. Great to be here, Harry.Josh 00:00:50  I think what's interesting there, you mentioned, you know, you have a small firm, right? You're well experienced. Your results speak for themselves. If people go check out your LinkedIn profile, there's raving reviews of people that have worked with Harry.Josh 00:01:04  so, Harry 150, you know, companies are going to apply to kind of hire your services. What what are you looking for is you kind of determine what are the 50 you're going to work work with. What's the difference between those that you say no to versus the ones that you say yes to and why?Harry 00:01:22  Sure. It's a great question. well, so when people pitch us on a deal, so they pitch me into Alan and it's a little bit like if you've ever seen a concept pitched on Shark Tank, it's a little bit like that. Alan and I are very particular about the deals that we take, and I think I learned this watching entourage back in the, you know, 2000, 2008 through 12 or something that in Hollywood, the richest actors aren't the richest actors because they're the best actors. They're the richest actors because they get the best scripts. It's a lot like that as an e-commerce recruiter. So we like searches that can be closed on the back of a single story, right? So the brand, the you know, the client, they know what their business is about and who their business is for and what their unique selling proposition is.Harry 00:02:20  So why should anyone do business with them versus any option available to them? including doing nothing. we look for the underlying economics of the client's business. So do we understand how they make money? Do they understand how they make money? Do they understand how they're going to make money in the future? We tend to take a good hard look, at things like size and scope of a 12 month file. We'll look at things like average order value. We'll look at things like recurring revenue and order frequency. We'll look at, what it takes to actually bring that concept toe to life. You know, the purpose and values and viewpoint of the brand, and we'll look at a variety of different factors to try and determine whether our audience, which is the top 3% of people in the e-commerce industry. I mean, 97% of the candidates that watch this podcast aren't going to they're not we wouldn't represent them on a deal anyway because we're out there looking for load bearing walls. I mean, this sounds super salesy, but the fact of the matter is, when people come to me and Alan, they expect us to be in the organizational transformation business, right? You come to us looking for a Steph Curry, a Michael Jordan, a Tom Brady.Harry 00:03:41  That's that. And it is like being an agent in Hollywood and the best candidates in the industry, the people who are capable of plugging and playing and being a load bearing wall in our client's business, they want to make sure that they can do reputation enhancing work. That's really what it boils down to. And that means that in terms of the search, the client has the budget, the authority, the need, the timeline and the hiring process to knock good candidates in versus knock them out. And, the business has favorable underlying economics that the client has clarity and ability and resolve, you know, commitment towards e-com. And those are the things, honestly, that you need for an a player to do reputation enhancing work in your business.Josh 00:04:30  Yeah, I love the, the strategy that or the analogy that you made there with, you know, hiring like the Michael Jordan's or Steph Curry's right. If you think about that. You know, as a business owner. Right. If you want to attract a Michael Jordan or a Steph Curry.Josh 00:04:46  Right. If you're an NBA owner, you've got to have a good team. Right. And you've got to have a good vision and say, hey, here's the teammates that you'd be working alongside. ...

    Designer Discussions
    Marketing Makeover Masterclass

    Designer Discussions

    Play Episode Listen Later Nov 20, 2025 18:00 Transcription Available


    Want homeowners to find you on sites they already trust—and choose you faster? We pull back the curtain on a marketing system built for design and remodeling businesses, where credible PR, a sharp website, and practical SEO work together to lift authority and generate better leads. Miriam lays out a step‑by‑step approach to fast media wins using HARO, SOS, and Qwoted, then shows how to pitch editors for regional features that actually drive local projects. She explains when a press release is newsworthy, how to craft it, and why newswires now matter as AI search leans on brand credibility.From there, Jason builds the digital backbone: your website as the hub, brand consistency across pages, and portfolio updates that attract the right clients. We dive into Google Business Profile tactics that behave like social—weekly posts, Q&A, photos—and share the 90‑day path to measurable visibility. We install Google Analytics and Search Console, then translate the data into clear answers: which channels work, where visitors come from, and what content sparks inquiries. Along the way, we touch email strategy, social support from specialists, and paid ads that avoid common money traps.Across the conversation, the theme is focus over frenzy. Pick three to five moves, ship them well, and stack proof of authority in places your clients already read. With weekly coaching, guest experts, and a nimble curriculum, you'll have guidance to personalize your plan and scale what works. Ready to turn mentions into momentum and clicks into consults? Subscribe, share this with a colleague who needs a marketing reset, and join our newsletter or masterclass at designerdiscussions.com. Your next best project might be one credible feature away.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-154-Marketing-Makeover-MasterclassTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

    Where We Buy: Retail Real Estate with James Cook
    Building the Primark Brand in America - Where We Buy #358

    Where We Buy: Retail Real Estate with James Cook

    Play Episode Listen Later Nov 20, 2025 32:29


    Rene Federico is US Head of Marketing at Primark, the global fashion retailer known for its affordable, stylish offerings. Federico discusses Primark's growth in the US, including its expansion plans and the unique in-store experience that sets the brand apart. She shares insights on adapting Primark's messaging for American consumers, the importance of brick-and-mortar retail, and the company's first US brand campaign. Federico also covers strategies for building brand awareness, the role of social media and influencer marketing, and what shoppers can expect when visiting a Primark store. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.  

    BlockHash: Exploring the Blockchain
    Ep. 633 Reserve | How DTFs are changing Crypto investing (feat. Dan Mulligan)

    BlockHash: Exploring the Blockchain

    Play Episode Listen Later Nov 20, 2025 29:59


    For episode 633 of the BlockHash Podcast, host Brandon Zemp is joined by Dan Mulligan, Head of Marketing at Reserve, a DeFi platform backed by Sam Altman and Peter Thiel. With over 12 years of experience in SaaS, fintech, and digital assets, Dan brings a proven track record of scaling products, growing user bases, and driving measurable business impact through marketing strategies.Before joining Reserve, Dan served as CMO at AscendEX and Tea Protocol, where he led marketing initiatives that fueled massive user adoption and retention. At Tea Protocol, he scaled the platform to 1M+ users, including 500K+ KYC-verified users, while at AscendEX, he drove trading volume, listings, and user engagement. Earlier in his career, Dan was a Senior Strategist at Verisk Analytics (S&P 500), where he built data-driven growth frameworks for enterprise SaaS solutions that generated over $20M in digital pipeline. ⏳ Timestamps: (0:00) Introduction(1:12) Who is Dan Mulligan?(2:53) What is Reserve?(4:31) What is a DTF?(7:32) DTF Partners(9:10) DTF Survey(10:55) Why is demand high for DTFs?(12:20) Launching a DTF(15:44) Marketing in Web3(18:52) Common marketing hurdles in Web3(22:15) DTFs on traditional brokerage platforms(24:32) Reserve roadmap for 2026(25:51) Crypto in Hong Kong 

    The Productive Dentist Podcast
    Own Your Marketing Or Own Your Regret (E.261)

    The Productive Dentist Podcast

    Play Episode Listen Later Nov 20, 2025 38:49


    Most dentists think marketing means Google ads and a shiny website. In this episode, Dr. Bruce Baird and Phoenix Dental Agency's Sara Hansen break that myth wide open and show you how a true marketing system turns internal opportunity into predictable growth, lower overhead, and net zero marketing.

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
    SEOs building lightweight tools in IDEs - trend or trash?

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Play Episode Listen Later Nov 20, 2025 5:52


    70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented vector embedding systems that improved site search relevance by 40% and increased cross-sell conversions for major retail clients. He outlines a practical framework for integrating embeddings across product catalogs, starting with specialized vector databases like Pinecone and proof-of-concept development using the 80/20 rule. The discussion covers tactical approaches for semantic taxonomy enhancement, automated internal linking strategies, and scaling embedding implementations beyond SEO into site search and product recommendation systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Marketing Architects
    Nerd Alert: Skippable vs. Non-Skippable Ads

    The Marketing Architects

    Play Episode Listen Later Nov 20, 2025 9:55


    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how skippable and non-skippable ads affect brand recall, salience, and conversions. They discover that the choice between ad types matters less than how engaging your creative is, and that the skip button creates surprising attention effects.Topics covered:   [01:00] "Make Ads Skippable or Not: The Impact of Ad Type on Brand Recall, Salience and Conversion Rate"[03:00] Eye tracking reveals the skip button effect[04:00] Which format drives better brand recall?[05:00] Non-skippable ads win on long-term salience[06:00] The gravitational force of the skip button[07:00] Front-load emotion to stop the scroll  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bauerová, R., & Kopřivová, V. (2025). The impact of ad type on brand recall, salience, and conversion rate. Silesian University in Opava.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
    Biggest red flag that shows a company isn't ready to start a video podcast

    Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

    Play Episode Listen Later Nov 20, 2025 2:58


    B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates through A/B tested thumbnails. The discussion covers how to measure downstream business impact and create content that compiles engagement over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Private Practice Survival Guide
    Strategies For Managing A Marketing Vendor

    Private Practice Survival Guide

    Play Episode Listen Later Nov 20, 2025 14:41


    Send us a textAre you wasting money on marketing vendors who don't get private practice? In this Quick Tip episode we break down exactly how to find, vet, and manage the right marketing partners — and avoid the ones who drain your budget without delivering ROI. From red flags to smart strategies, Brandon shares a transparent, step-by-step approach to choosing vendors who understand healthcare, compliance, and real patient acquisition. You'll learn how to evaluate proposals, compare budgets, measure ROI, demand transparency, and identify which vendors actually invest in your success — not just your retainer. Whether you're running a growing therapy clinic, wellness center, or private healthcare practice, this episode will help you stop guessing and start managing marketing like a CEO. 

    Silver Fox Entrepreneurs - the maturepreneur show
    Don't pay Dumb tax — Learn These Rules Now Before It's Too Late!

    Silver Fox Entrepreneurs - the maturepreneur show

    Play Episode Listen Later Nov 20, 2025 28:45 Transcription Available


    Get Noticed! Send a text.Every founder pays a coach. Some just don't call it that. They call it burnout. Bad hires. Marketing flops. Empty bank accounts and broken holidays.Bruce Campbell has a name for it: the Dumb Tax. And he's on a mission to help you stop paying it.In this episode, Bruce Campbell, co-founder and CEO of the Entrepreneurial Business School shares what 21 years of business coaching has taught him about why smart entrepreneurs get stuck, stay stuck — and keep bleeding money while trying to figure it out alone.You'll hear:Why “I'll figure it out myself” is the most expensive lie in businessHow hiring a coach is actually cheaper than doing nothingThe signs you're stuck in a job disguised as a businessWhat freedom actually looks like (hint: it's not a week in Bali worrying about Slack)And how Bruce's own business success led him to building a life-saving foundation in UgandaThis episode's not about theory. It's about what happens when you stop guessing and get help that actually moves the needle.

    Your Lot and Parcel
    Extraordinary Tools for Breaking Marketing Records

    Your Lot and Parcel

    Play Episode Listen Later Nov 20, 2025 30:21


    She was the youngest marketer to be selected to manage an entire Apple sales channel. This was due to her success with the marketing projects that she did for Porsche, Whole Foods, Target, and Disney. ⁠At Apple she broke a marketing record set by Steve Jobs (doubling sales for an entire Apple sales channel in one year, without increasing the marketing budget by even $1).After earning her MBA at IE Business School, she grew an international fashion company by more than 4200% in just 9 weeks.She is the only marketer to achieve all of that and then go on to grow a bootstrapped startup's “idea on paper” to more than $108,000,000 in less than five years.She is the author of Tools of Marketing Titans™: 90+ High-Impact Marketing Projects to Fast-Track Revenue Growth. https://adisoozin.com/#contenthttp://www.yourlotandparcel.org

    Staffing & Recruiter Training Podcast
    TRP 281: Podcasting as a BD Strategy with Tony Karls

    Staffing & Recruiter Training Podcast

    Play Episode Listen Later Nov 20, 2025 21:20


    In this episode of The Rainmaking Podcast, Scott Love talks with Tony Karls, co-founder of Sterling Lawyers and president of Rocket Clicks, about using a podcast as a practical business-development engine. Tony explains how his team built Revenue Roadmap, a single show with two recurring formats—growth stories on Tuesdays and how-to education on Thursdays—to balance entertainment with tangible value. The podcast is treated as a cornerstone content asset: every episode is repurposed across video, audio, blogs, and social channels to reach prospects where they prefer to consume. Tony stresses keeping the show unscripted and authentic, niching hard on a clear avatar (for him, family-law firm owners), and partnering with the right communities (e.g., AAML) to book high-quality guests and create “network effects” that turn conversations into relationships. Tony shares what's worked—and what hasn't. With only ~68,000 family-law firms in the U.S. (most with ≤3 attorneys), chasing big vanity metrics is a distraction; serving a small, precise audience with specific problems wins. His playbook: start earlier than you think, accept that your first 40–50 episodes are reps, and move fast with “decision velocity”—ship, measure, iterate. Three takeaways for rainmakers who want to adopt the model: (1) define a narrow ICP and build episodes around their real pains; (2) deliver consistent, authentic conversations (video + audio) and atomize each episode across platforms; (3) calendar guest outreach like a pipeline (aim for 2–3 quality bookings a week), then let data—not ego—guide what you double down on next. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/W9HP-dx20Ko ----------------------------------------

    DGMG Radio
    The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

    DGMG Radio

    Play Episode Listen Later Nov 20, 2025 46:43


    #305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    The Michael Yardney Podcast | Property Investment, Success & Money
    The Hidden Marketing Tricks That Make You Say Yes to Debt. With John Dinsmore

    The Michael Yardney Podcast | Property Investment, Success & Money

    Play Episode Listen Later Nov 20, 2025 37:36


    Debt is a word that makes most people nervous. We think of it as a burden, something to avoid at all costs. But what if we've been looking at it the wrong way? Today I'm joined by Professor John Dinsmore, marketing expert and author of the fascinating new book The Marketing of Debt. John peels back the layers on how debt is presented, sold, and even "marketed" to us, from credit cards to mortgages to student loans. And more importantly, he helps us understand how to navigate debt without fear, confusion, or shame. Whether you're a property investor, a business owner, or just someone with a credit card in their wallet, this conversation will change the way you think about borrowing money.     Takeaways  ·         Debt is often marketed in ways that make it seem less risky. ·         Understanding debt can lead to better financial decisions. ·         There are different types of debt: good, bad, and necessary. ·         Financial literacy is crucial for navigating debt effectively. ·         Marketing plays a significant role in how debt is perceived. ·         Younger generations may underestimate the long-term impact of debt. ·         Reading the fine print is essential when taking on debt. ·         AI and digital marketing will evolve the way debt is sold. ·         Strategic borrowing can be beneficial for property investors. ·         Debt should be approached with caution and awareness.     Chapters    02:12 - Why Debt Is Marketed Like Any Other Product  05:58 - Tricks That Make Borrowing Feel Easier Than It Is  09:38 - How Shame, Ignorance and Optimism Trap Us in Bad Debt  13:24 - Good Debt vs Bad Debt: Using Borrowing Strategically  18:40 - AI, Personalization and the Future of Debt Marketing   Links and Resources:   Answer this week's trivia question here- www.PropertyTrivia.com.au ·        Win a hard copy of The Rules of Property. Everyone wins a copy of a fully updated property report – What's ahead for property for 2026 and beyond.     Get the team at Metropole to help build your personal Strategic Property Plan Click here and have a chat with us   Michael Yardney – Subscribe to my Property Update newsletter here    Professor John Dinsmore – Educator, Speaker, Consultant  https://www.johndinsmore.com/     John Dinsmore's book : The Marketing Of Debt. https://www.amazon.com/Marketing-Debt-How-They-Get/dp/1836626010   Get a bundle of eBooks and Reports at www.PodcastBonus.com.au     Also, please subscribe to my other podcast Demographics Decoded with Simon Kuestenmacher – just look for  Demographics Decoded wherever you are listening to this podcast and subscribe so each week we can unveil the trends shaping your future.

    Brain-Soul Success Show
    Andrew Newland – Marketing and SEO for Functional Medicine Practitioners

    Brain-Soul Success Show

    Play Episode Listen Later Nov 20, 2025 41:25


    In this episode of The Brain Soul Success Show, Dr. Louise sits down with Andrew Newland, a marketing and SEO specialist helping functional medicine practitioners, naturopaths, and wellness professionals grow thriving practices with strategic, soulful marketing. Andrew shares the core principles behind effective SEO, how practitioners can clarify their message, and why regulating your nervous system is essential for sustainable business growth. His personal healing journey blends beautifully with practical marketing wisdom — making this episode a must-listen for any practitioner ready to expand their visibility and impact. Key Takeaways: ✔ Why clear messaging is essential for attracting aligned patients ✔ SEO fundamentals functional medicine practitioners must implement ✔ Why personal healing work impacts your marketing success ✔ How to create content that builds trust and authority ✔ The mindset and visibility blocks practitioners must overcome ✔ The connection between nervous system regulation and business growth Connect With Andrew Newland:

    The Sleeping Barber - A Business and Marketing Podcast
    SBP 155: The Barber's Brief - Who's Really Running Marketing Now?

    The Sleeping Barber - A Business and Marketing Podcast

    Play Episode Listen Later Nov 20, 2025 36:31


    In our latest episode, Marc and Vassilis discuss the evolving landscape of advertising and marketing, focusing on the impact of AI technologies. They explore how AI can outperform human copywriters in ad creation, the implications of Amazon's layoffs due to AI automation, and the changing nature of marketing jobs. The conversation also delves into the ethical concerns surrounding hyper-personalization in advertising, Google's new JourneyAware bidding strategy, and the importance of brand priming in consumer decision-making. The episode concludes with a creative Christmas campaign that exemplifies the blending of advertising and entertainment.Key Takeaways:AI can outperform human copywriters in ad creation.Amazon's layoffs signal a shift towards AI automation.Marketing jobs are evolving due to AI advancements.Hyper-personalization in advertising raises ethical concerns.Google's JourneyAware bidding focuses on user context.84% of purchases are decided before shopping begins.Word of mouth is a powerful influencer in marketing.Creative campaigns can effectively engage consumers.AI is reshaping the advertising landscape.Marketers must adapt strategies to leverage AI technologies.Chapters:00:00 - Introduction and Personal Updates02:45 - AI in Advertising: A Game Changer05:29 - The Impact of AI on Job Markets08:26 - The Future of Advertising: Automation and AI11:27 - Hyper-Personalization in Digital Marketing14:05 - Google's Journey-Aware Bidding: A New Era17:03 - Conclusion and Future Implications21:15 - The Complexity of Incremental Outcomes23:15 - Marketing Moments: Understanding Consumer Decisions28:14 - Influence and Receptivity in Marketing32:21 - Creative Advertising: Blurring Lines Between Entertainment and MarketingNews Links:Can genAI actually write better paid search ads than humans?https://www.linkedin.com/posts/nico-neumann-3021b32_can-genai-actually-write-better-paid-search-activity-7394635382283239424-vTRH/Amazon lays off hundreds across its ad tech, analytics, and sales teams — and says AI is the reason.https://www.marketingweek.com/amazon-layoffs-ai/ Will AI mean better adverts or 'creepy slop'? By MaryLou Costahttps://www.bbc.com/news/articles/ckg4y4z169goGoogle Tests “Journey-Aware Bidding” — Search Gets a Little More… Emotional?https://searchengineland.com/google-tests-journey-aware-bidding-to-optimize-search-campaigns-464729The Marketing MomentHow Humans Decide - https://www.linkedin.com/posts/jameshurman_under-16-of-people-will-buy-your-product-activity-7394639418369880066-Biih/Ad of the WeekWaitrose serves up festive romcom starring Keira Knightley and Joe WilkinsonView ad here: https://www.youtube.com/watch?v=wWeYKBXmCRsPhil (Wilkinson) meets Keira at a Waitrose cheese counter, their shared love of food sparks a quirky romance. Classic rom-com beats: meet-cute, food montage, surprise domestic gesture (turkey pie under a tea towel) and a playful nod to the iconic cue-card scene from Love Actually (“Please say you don't have cue cards”) Directed by Molly Manners; emphasises food as the love-language centerpiece. Why it stands out:It blurs the line between advertising and entertainment, leaning into narrative, character and emotion rather than straightforward product-first messaging.It leverages star power (Knightley) plus comedic contrast (Wilkinson) to create “pop” and shareability.It uses the insight that food & shared meals = emotional currency in rom-coms (and by extension, in festive retail ads) — the brief treats the supermarket not just as backdrop but as the catalyst...

    Le Podcast du Marketing
    Marketing de la rareté: pourquoi tout le monde veut ce qu'il ne peut pas avoir - Episode 308 - on parle de stratégie digitale et de drop

    Le Podcast du Marketing

    Play Episode Listen Later Nov 20, 2025 19:49


    Mon partenaire Waalaxy est gratuit jusqu'au 28 novembre et à -50% pour Black Friday. Profitez-en pour transformer Linkedin en machine à leads.Dans cet épisode du Podcast du Marketing, on explore le retour en force de la rareté comme levier stratégique.Dans un marché saturé où l'abondance a fini par uniformiser les expériences, la rareté apporte du relief, de l'émotion et de l'engagement. Vous apprendrez :• Pourquoi la saturation de l'offre a relancé la quête d'exclusivité• Comment la frustration active le désir plutôt que de l'éteindre• Pourquoi les listes d'attente sont devenues un outil de pré-désir incontournable• Comment les drops transforment chaque lancement en événement• De quelle manière la rareté renforce la fidélité et l'attachement émotionnel• Les limites éthiques et les risques d'un usage excessif de la raretéUn épisode essentiel pour comprendre pourquoi les consommateurs veulent précisément ce qu'ils ne peuvent pas avoir… et comment les marques orchestrent ce paradoxe.---------------

    The Social Media Millionaire
    Ads don't fix bad marketing.

    The Social Media Millionaire

    Play Episode Listen Later Nov 20, 2025 64:28


    Hot take: If you can't hit seven figures organically, you have no business running ads. This isn't gatekeeping. This is protecting your bank account from an industry that profits when you fail. Ads don't make people buy. They just show your message to more people. And if your message doesn't convert the people already seeing it for free, paying to show that same broken message to more people is just expensive self-sabotage. In this episode, I'm breaking down what actually drives revenue, why the pay-to-play industry is one of the biggest scams in business, and how to know when you're actually ready to scale with paid traffic.

    The Home Inspector Marketing Podcast
    How to Make Money During the Slow Season | Driving Inspector Success

    The Home Inspector Marketing Podcast

    Play Episode Listen Later Nov 20, 2025 13:33


    Winter is tough for home inspectors, but it doesn't have to be. In this episode, Mike Crow shares a simple, proven strategy to help you stay profitable during the slow months by adding a referral stream through Secure24.He's joined by Trandon, who supports over 150 inspection companies nationwide and helps them earn a few hundred to several thousand dollars a month by connecting clients with ADT security systems. Mike also shares how this strategy is not just about extra income, but how it can actually help you book more inspections.If you want to hit March 1st with momentum, now is the time to act.Get your tickets to Mission 26 and have your best year ever!Mission 26 Unlock the Power of Mike's #1 Referral-Generating Marketing SystemGet full details here... BBM+ Who is Mike Crow?Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

    Course Creators Podcast
    Ep2 - The 2026 Marketing Shift Every Business Owner Must Prepare For

    Course Creators Podcast

    Play Episode Listen Later Nov 20, 2025 28:28


    In today's episode of The Sarah Cordiner Show, we're diving deep into one of the biggest changes business owners will experience in their lifetime: The tectonic shifts in tech, AI, and automation that are going to completely redefine how you run your business, how you get seen, and how you get paid in 2026. If you've been feeling behind, overwhelmed, or like you're trying to shovel water with a fork while everyone else magically surges ahead, this episode is going to give you a huge sigh of relief. You're not behind. You're actually ahead of 91% of the world right now. But things are about to change at lightning pace, and how you prepare over the next 12 months is what will determine whether your business grows… or disappears. Let's get you ready. In This Episode, We Cover: 1. The Big Shift: Early Adopters to Mass Adoption We explore the real meaning behind the numbers: Only 800 million people currently use ChatGPT, which is just 9 percent of the world. In 2026, everything changes as we hit mass adoption. This isn't fear mongering. It's commercial reality. Businesses who embrace AI now will surge ahead. Those who don't will struggle to compete. 2. The Death of Traditional SEO and the Rise of GEO For the first time ever, AI language models are sending traffic directly to your website. ChatGPT, Claude, Gemini and Perplexity now cite sources and link users to your blogs. SEO is no longer just about Google. Welcome to Generative Engine Optimization (GEO) – and it is changing the game. You'll learn what kind of content LLMs prioritise, why long-form educational blogs are back, and how to ride this wave while it's still free. 3. How AI Now Determines Whether You Are Trustworthy AI models don't judge you on one post. They scan your entire digital footprint. We break down the four factors LLMs use to decide whether to show you or your competitor in search results. If you haven't been creating long-form content consistently, this episode shows you how to fix that today. 4. The Content You MUST Start Creating in 2026 Forget clickbait hooks and viral trends. LLMs don't recognise them, don't prioritise them, and won't refer traffic based on them. I reveal the exact structure you should use for blogs, YouTube videos, podcasts and social content so you start feeding AI what it wants. Plus: how to actually make your content sound like you (not a robot), even if you use ChatGPT to help write it. 5. The Human Element: Why People Still Choose You AI amplifies your brand, but it doesn't replace it. Your students and clients choose you because of how you make them feel. We talk personal brand, archetypes, energy, confidence and the role storytelling plays in converting the traffic AI is about to send your way. 6. Three Non-Negotiables for 2026 We finish with three key questions: What must you stop doing? What must you start doing? What is the smartest strategic and energetic move you can make this year? You'll hear my honest, hard-hitting answers so you can start planning your 2026 like a pro. You'll Walk Away Knowing: How to prepare your business for the next tech wave How to get free traffic from ChatGPT and other LLMs How to create content that search engines AND humans love How to amplify your brand using AI without losing your unique vibe How to future-proof your business in a period of massive change How to become one of the small percentage of business owners who actually stay ahead Sponsored by Tekmatix This episode is proudly brought to you by Tekmatix, the AI-powered all-in-one business platform for coaches, course creators and entrepreneurs who want their business to scale without the chaos. Unlimited websites, funnels, courses, emails, automations, CRM, calendars and full tech support, all in one place. Explore Tekmatix at: tekmatix.com Links & Resources All my training, resources and contact links: www.sarahcordiner.com/links

    B2B Marketing Excellence: A World Innovators Podcast
    How can legacy industrial brands stay visible when sales seem steady?

    B2B Marketing Excellence: A World Innovators Podcast

    Play Episode Listen Later Nov 20, 2025 34:40


    Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he sees separating brands that stay top of mind from those that slowly fade out of view.Together, Donna and Ken discuss why marketing is not an expense. It is a relationship-building investment that keeps your company present in your industry, especially with new engineers and younger buyers entering the workforce. They also talk about the value of consistent messaging, how industry-specific publications support thought leadership, and how print, digital, and AI can all work together.This episode is especially helpful for leaders at legacy industrial brands who want to stay relevant, maintain visibility, and support long sales cycle growth through thoughtful, relationship-based marketing.In this episode, you will learn:Why legacy industrial brands cannot rely only on past relationshipsHow consistent visibility keeps your brand top of mindWhy print and digital advertising still matter for technical buyersHow AI is influencing the buying cycle and strengthening contentThe importance of face-to-face interactions in a digital worldHow relationship-based B2B marketing supports long-term growthKey Topics and Timestamps:00:00 Why legacy brands still need consistent marketing00:53 Introducing Ken Spaeth and Cutting Tool Engineering01:55 Why business still runs on relationships04:34 How AI supports visibility and faster buying cycles07:05 The role of trusted industry-specific magazines09:01 Marketing as an investment that protects future sales12:36 Why consistent advertising matters for long sales cycle companies17:38 The continued importance of in-person meetings22:57 Combining traditional and modern marketing approaches25:05 The long-term value of print and digital advertising29:09 How AI supports storytelling for industrial brands30:39 Ken's path into CTE and the manufacturing world32:33 Inside CTE's “Bourbon with the Editor” podcastConnect with our guest: Ken SpaethCutting Tool Engineering Magazine // Website: www.ctemag.comListen to their podcast: Bourbon with the Editor - https://open.spotify.com/show/0kZP6XcglHqnE6wswNzwoI?si=1671d8c15b3540a1 *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

    Owner Occupied with Peter Lohmann
    How AppFolio Thinks About AI, Brand, and Customer Focus with Lisa Horner

    Owner Occupied with Peter Lohmann

    Play Episode Listen Later Nov 20, 2025 58:10


    In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠ 

    Po3tryjournal by Alex Murdock
    The Making of a Docunentary

    Po3tryjournal by Alex Murdock

    Play Episode Listen Later Nov 20, 2025 37:59


    In this exclusive interview, we sit down with Cameron Smith, a groundbreaking hybrid artist, comedian, and filmmaker who has redefined vulnerability by directing a documentary about his own life.This conversation is an essential deep dive into the discipline, self-awareness, and creative risk required when you choose to direct your own story and maintain your integrity in the face of modern challenges.In this episode, you will learn the unvarnished truths about sustaining a creative career in the attention economy:Creator Values vs. Attention Span: We discuss the challenge of maintaining genuine artistic integrity and vulnerability when the average person's capacity and attention span are constantly decreasing.Marketing the Universal Message: We analyze how profound, universal truths must be framed effectively to achieve resonance and reach the masses. We delve into effective strategies, even using a fascinating analogy of Jesus as the ultimate marketing master for delivering value.The Power of Self-Awareness: Cameron discusses how the intense self-scrutiny required for filmmaking led to crucial breakthroughs in his understanding of personal and creative values.The Filmmaker's Discipline: The uncomfortable demands of being both the director and the subject, and the dedication required to craft your personal life into a successful professional narrative.This episode is a must-watch for creators who believe, like the MadPo3t, that mastery begins with confronting uncomfortable truths and that effective marketing is essential for delivering profound value.

    YAP - Young and Profiting
    Career Growth Moves That Make You Impossible to Ignore | Career | Presented by MasterClass

    YAP - Young and Profiting

    Play Episode Listen Later Nov 19, 2025 34:41


    Now on Spotify Video! Are you struggling to move up in your career, get noticed in the workplace, or find the right opportunities for success? Without influence, professionals risk being overlooked and stuck in their careers, no matter how hard they work. In this episode, presented by MasterClass, Hala Taha reveals how to build influence at work and accelerate career development. You'll hear insights from experts like Chris Voss, Tori Dunlap, and Ken Coleman on becoming memorable and indispensable in the workplace. In this episode, Hala will discuss: (00:00) Introduction (01:38) How to Stand Out from Day One in the Workplace (06:03) Building Confidence and Likeability at Work (15:43) Communicating Like a Leader for Success (24:32) Embracing Feedback for Career Development (27:14) Knowing When and Where to Move in Your Career MasterClass offers a world-class online learning experience with unlimited access to thousands of bite-sized lessons designed to sharpen your career, leadership skills, and more. Discover how corporate America's most powerful executives really rise to the top in a new series on MasterClass: The Power Playbook: How to Win at Work by Stanford Professor, Jeffrey Pfeffer. Sign up today and get an additional 15% off any annual membership at MasterClass.com/PROFITING.  Sponsored By: MasterClass: Get an additional 15% off any annual membership at masterclass.com/profiting  Resources Mentioned: YAP E305 with Patrick Lencioni: youngandprofiting.co/WorkingGeniuses  YAP E245 with Tori Dunlap: youngandprofiting.co/FinancialFreedom  YAP E164 with Stacey Vanek Smith: youngandprofiting.co/MachiavelliWorkplace  YAP E194 with Michelle Lederman: youngandprofiting.co/GrowUrInfluence  YAP E321 with Yasir Khan: youngandprofiting.co/SpeakLikeCEO  YAP E330 with Matt Abrahams: youngandprofiting.co/SpontaneousSpeaking  YAP Live with Derrick Kinney: youngandprofiting.co/GoodMoneyRevolution  YAP E144 with Chris Voss: youngandprofiting.co/AdvancedNegotiation  YAP E227 with Kim Scott: youngandprofiting.co/RadicalCandor  YAP E90 with Tim Salau: youngandprofiting.co/AmericanDream  YAP E296 with Ken Coleman: youngandprofiting.co/ClearYourPurpose  YAP E174 with Julie Solomon: youngandprofiting.co/GrowYourBrand  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with MasterClass. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Business Ideas, Growth Hacks, Money Management, Career Podcast

    Team Never Quit
    Rodney Bailey & Lindsay Grayson: How Tractor Supply & K9s For Warriors Serve Veterans Nationwide Through Leadership Rooted in Combat Experience

    Team Never Quit

    Play Episode Listen Later Nov 19, 2025 89:59


    From a U. S. Army Combat Veteran Mindset to Tractor Supply Leadership: Building Teams, Safety, and Continuous Improvement This week, Marcus and Melanie welcome Rodney Bailey, a devoted husband, father, and decorated U.S. Army combat veteran whose leadership has been shaped by four combat tours and distinguished honors, including the Purple Heart and Meritorious Service Medal. He now applies that mission-driven discipline at Tractor Supply Company, where he leads operations and continuous improvement initiatives that strengthen safety, streamline performance, and unlock millions in new production capacity. A Lean Six Sigma Black Belt and Human Performance Advocate, Rodney is committed to developing leaders and building teams who pursue excellence with pride and purpose. A lifelong learner who embraces challenge, he is currently earning his Doctorate in Business with a focus on Strategy and Innovation. Through it all, he remains anchored in faith, family, and service—values that also inspired his children's book, God Is Bigger Than a Bear. A National Impact Rooted in Community Marcus and Melanie also welcome Lindsay Grayson, who serves as the Chief Revenue Officer at K9s For Warriors, overseeing the Development and Marketing teams as she drives brand visibility, deepens donor engagement, and accelerates revenue growth for the nation's largest provider of trained service dogs for military veterans. Since joining the organization, Lindsay has reshaped its fundraising trajectory—boosting revenue by 70% in her first year and leading K9s For Warriors to a historic, record-setting year of giving in 2023. Her performance and impact earned her recognition as a Jacksonville Business Journal Women of Influence honoree. Prior to her nonprofit leadership career, Lindsay worked as a financial advisor with Merrill Lynch, guiding clients through strategic planning and long-term financial goals. A Jacksonville native and proud spouse of an Air Force veteran and First Responder, she finds joy in family time, travel, live music, and cheering on her children, Lucas and Ebby. In This Episode You Will Hear: • At redeployment, something happened to me. During Ramadi, they started really looking at traumatic brain injuries. They started putting sensors in the helmets. (30:34) • If you didn't lose a liter of blood or you're not missing a body part, it's Ibuprofen & water. (30:54) • When I got back and they hooked up my helmet, and they're like: “something's up.” (31:02) • At 31:10, Rodney tells of one of his traumatic brain injury events as a 50 cal gunner. [He hit the gun at 20mph. It was the only thing that kept him from being thrown from the vehicle. • I did about 5 months in another deployment and was Medivacked out to Germany with another head injury. (32:29) • It wasn't like I had to learn to walk again. I had to learn how to walk straight. (33:35) • You know that you have to wait for that 30, 45 to 90 second, depending on what kind of round it is. And then you hear the sound – “Here it is.” You gotta run, just hoping that it doesn't hit you. (36:05) • There's beauty in some fights. (38:33) • Sometimes there's like a calm and pause in war. (42:35) • If you're gonna transition from the military, I think there's some things that are grounded in you – core beliefs, values, and everything like that. (49:26) • At Tractor Supply, one of the things that brought me to it is the core missions and values. (49:46) • 10% of all people who work for Tractor Supply are veterans. (50:46) • This was the first company that actually told me, “Hey, go home and spend time with your family.” (51:13) • [Lindsay] Tractor [Supply} has helped put mor leashes in the hands of veterans, and they really believe in our mission. (54:51) • Lindsay shares how veterans go about applying for a canine from CaninesforWarriors.org. (55:31) • [Marcus] We're conditioned to come in – we're not conditioned to get out. (57:31) • The only thing that's gonna stop you, is you. (70:32) • Sometimes you're dealt with cards, but you're writing the book of your life. (72:21) Support Tractor Supply:   -  Tractorsupply.com/hometownheroes Support K9s For Warriors:   - K9s For Warriors - Service Dogs for Veterans with PTSD   Support TNQ   - IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13   -  https://www.patreon.com/teamneverquit Sponsors:   - Tractorsupply.com/hometownheroes   - Navyfederal.org        - Dripdrop.com/TNQ   - ShopMando.com [Promo code: TNQ]   - mizzenandmain.com   [Promo code: TNQ20]   - meetfabiric.com/TNQ   - masterclass.com/TNQ   - Prizepicks (TNQ)   -  cargurus.com/TNQ    - armslist.com/TNQ    -  PXGapparel.com/TNQ   - bruntworkwear.com/TNQ    - Groundnews.com/TNQ    - shipsticks.com/TNQ    - stopboxusa.com {TNQ}    - ghostbed.com/TNQ [TNQ]   -  kalshi.com/TNQ   -  joinbilt.com/TNQ    - Tonal.com [TNQ]   - greenlight.com/TNQ   - PDSDebt.com/TNQ   - drinkAG1.com/TNQ   - Hims.com/TNQ   - Shopify.com/TNQ

    Thrivetime Show | Business School without the BS
    Holiplagues | How to Not Suffer from the Self-Imposed Poverty Causing & Dream-Killing Disease Known As "The Holipagues?" + Did Both Genesis & Exodus the Pattern of the 6-Day Work Week? + FDR's 40 Hour Work Week?

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 19, 2025 51:27


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

    Thrivetime Show | Business School without the BS
    Join Eric Trump & Clay Clark In Anaheim, CA!!! Join Eric Trump At Clay Clark's ThrivetimeShow.com Business Conf. In Anaheim, CA (Dec. 4-5 2025) + Learn Marketing, Sales, Management, Accounting & More! (44 Tickets Remain)

    Thrivetime Show | Business School without the BS

    Play Episode Listen Later Nov 19, 2025 22:51


    Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/