Podcasts about Marketing

What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior. We also talk about fitness, discipline, GLP-1 medications, and why building a business often forces you to build yourself at the same time. Emily Hickey is the co-founder and CEO of Chief Detective, a performance marketing agency working with leading consumer brands across Meta, Google, and social platforms. She also advises companies like Goop and Weight Watchers, helping leadership teams think clearly about growth, positioning, and longevity. What We Discuss: (00:00) Why Most Brands Stall Even With Great Marketing (07:18) What It Actually Means To Be A Top Meta Agency (14:42) Why Product Strategy Matters More Than Ads (22:05) The Biggest Mistake Early Brands Make Online (30:11) How Influencer Marketing Really Drives Sales (38:47) Why Winners Win And How To Spot Them Early (47:26) How Fitness Builds Confidence Beyond The Gym (56:02) The Real Link Between Personal Growth And Business Success Thank you to our sponsors: Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Therasage: Head over to therasage.com and use code Be Bold for 15% off  Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off  Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order  Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen    Find more from Jen:  Website: www.jennifercohen.com Instagram: @therealjencohen   Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagement Find more from Emily Hickey: Website: www.chiefdetective.com Instagram: @emilyhickey_official YouTube: Emily Hickey: Growth Series

Watch the YouTube version of this episode HEREAre you an attorney looking to learn some things from a seasoned attorney? In this episode of the Maximum Lawyer Podcast, Tyson chats with William Reid. who shares insights from his career fighting institutional “bullies,” the challenges and rewards of plaintiff-side practice, and the importance of work-life balance and being present as a parent. William shares some insights on the challenges of practicing criminal law. One challenge is leveling the playing field for those who don't have access to justice. This can lead to many people not getting the conclusions they deserve because they can't afford a lawyer who will fight for them. Many lawyers are only in it to make their money and not fight for their clients. For William and his colleagues, they work to ensure their clients are the main priority.William and Tyson talk about using AI in the legal space. William used AI when he has jury trials. He will read his opening or closing statements into the AI machine and it pops out some good snippets that he will use in court. AI tools can be used as time saving devices in an environment where time is not on your side. For William, trial prep time dropped significantly and this can give you more time to focus on other things.Listen in to learn more!2:25  Motivation for Fighting Giants in Law5:20  Challenges in Criminal Defense and Big Law8:09  AI's Impact on Legal Fees and Law Practice17:54  Practical Uses of AI in Legal Work27:21  Starting a Law Firm and Defining Success39:15  Building and Hiring a Great Legal Team48:26  Empowering Young Lawyers and Team Success Tune in to today's episode and checkout the full show notes here. Connect with William:Website Linkedin 

Revenge Of became the go-to nerd bodega by hosting free events and waiving pinball fees. Learn the strategy that drives organic sales without discounts. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Marketing can feel like a mystery sometimes… especially when you're trying to figure out what actually works versus what just burns time.This week, I'm resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked about one of my favorite topics… marketing that actually moves the needle.We got into the difference between marketing tactics and marketing systems, how to balance consistency with creativity, and how to make your marketing feel more like flow and less like force. I also shared a new metaphor for planning your strategy that I call the marketing windmill… a simple framework for building a marketing plan that's balanced, sustainable, and actually enjoyable.And because I can't talk about marketing without bringing up AI, we also explored how photographers can use tools like Custom GPTs to create authentic content faster and easier.If you've been rethinking how to show up in your business and want your marketing to feel lighter, smarter, and a whole lot more sustainable, this one's for you.LINKS:Learn more about the Consistency Club and our AI powered blog builder.Follow along on Instagram: @thiscantbethathardResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!

This conversation is a reminder that marketing does not have to feel chaotic to be effective.  I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.  We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about: What mindful marketing actually looks like in practice How to choose signature content that deserves your energy Why being everywhere leads to burnout for podcasters How to pick attraction strategies that feel easier Which metrics matter when measuring real progress …And More!   Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia  Connect with Sam on social media: Personal Instagram: https://www.instagram.com/sambguia/ PodWritten: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

The Gift of Simtheory: https://simtheory.ai---2025 Model Timeline: https://simulationtheory.ai/5fd0e964-4c41-4f9a-bbb3-2a398d8500f0It's the long-anticipated holiday special... except Mike and Kris forgot to prepare so it's just a normal episode.

Does marketing feel overwhelming? In today's episode, I'm replaying my guest episode with Brooke Jefferson on the Book More Photography Clients Podcast. We're diving into common marketing challenges for photographers and what's missing in your strategy. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:Get to know Sabrina (2:20) Sabrina's perspective on marketing (4:03)Explaining marketing to a five-year-old (6:44)Your marketing is missing the connection piece (8:13)You may be selling too often (13:35)Use storytelling to sell (16:34)Your offers need more lead-up time (20:34)Encouragement for all photographers (26:43)Connect with Brooke:Instagram: instagram.com/brookejanaephotoWebsite: brookejefferson.comPodcast: brookejefferson.com/podcastConnect with Sabrina:Instagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of Owned and Operated, John Wilson sits down with Sam Preston, CEO of Service Scalers, to break down one of the most overlooked (and misunderstood) marketing channels in home services: Nextdoor.They unpack why Nextdoor feels annoying—but works incredibly well when used the right way. From neighborhood recommendation posts to organic storytelling, this platform behaves less like Google Ads and more like a digital referral engine.John and Sam discuss why salesy ads and coupons usually flop, while real-world job photos, personal narratives, and community-driven content quietly generate high-intent leads. They also explore how small operators are winning big by treating Nextdoor like a mix of Google Business Profile + Facebook Groups, and why larger companies struggle to replicate that authenticity.The conversation covers the three ways to win on Nextdoor (ads, organic posting, and commenting), common mistakes contractors make, and how operators can turn technicians into content creators to scale neighborhood trust—without blowing up their marketing budget.If you're looking for more phone calls, higher close rates, and marketing that actually feels like referrals—this episode breaks down how to think about Nextdoor the right way.What You'll LearnWhy Nextdoor behaves more like referrals than traditional lead genThe three ways to market on Nextdoor (and which ones actually work)Why organic, narrative posts outperform coupons and adsHow small, local operators beat larger brands on trustThe role of social proof in neighborhood-driven platformsHow to turn field techs into authentic content creatorsThe biggest mistakes that get contractors ignored—or kicked offHost: John WilsonGuest: Sam Preston

Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joined on-stage by Dale Harrison. Together, they dig into reach primacy: the idea that ongoing reach, not creative brilliance, drives share of market. They explore why brand recall at purchase matters more than top of mind awareness, how forgetting forces you into always on campaigns, and why light buyers fuel growth. Plus, learn how AI driven media buying slashes TV costs while expanding reach across linear and CTV. Topics covered: [01:00] Why reach is more powerful than creative effectiveness[03:00] Brand recall at purchase and the 95-5 rule[06:00] Reach as a rate, not a number[11:00] The danger of hyper-targeting on CTV[13:00] Why TV gets unfairly labeled as expensive[16:00] Using multiple measurement models to prove TV performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Watch: The Math Behind Smarter TV Advertising: https://www.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertisingDale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/Angela Voss' LinkedIn: https://www.linkedin.com/in/angelamvoss/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

We're closing out the year with a special episode with EFG Holding, and I'm joined today by the Group's Chief Finance & Operations Officer, Mohamed Abdel Khabir. Mohamed joined the investment bank in 2008 and took on the CFO role in 2016. Earlier this year, he took on the additional responsibility of Operations, which includes Marketing, Technology & Administration. Mohamed has been actively involved in EFG Holding's transformation from a MENA-based investment bank to its current avatar—a leading financial institution with a universal bank in Egypt and a leading investment bank in MENA. We'll be back in the New Year with a bit of a refresh, new episodes with some amazing guests from across the region. In the meantime, you can catch up on episodes you might have missed here: Chapters 0:00 Coming up... 2:54 EFG Holding's transformation 3:53 Regional strategy and global footprint 10:00 Lessons learnt from acquisitions 17:34 Leadership and fostering talent 23:04 Investor relations 25:51 ‘Resilience is not a choice' 29:21 The Lightning Round Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Libby welcomes back Jeremy Keil to unpack how financial advisors can turn an intangible service into a clear, compelling, and repeatable client experience. Jeremy shares the evolution of his five-step Retirement Master Plan, how defining and naming a process transformed both his client outcomes and his business efficiency, and why creating a standardized framework is one of the most powerful growth levers advisors can implement. This conversation is rich with actionable insights, real-world scenarios, and practical guidance for building a more scalable practice.

Most people think short term rentals are just about listings, bookings, and hoping for great reviews. The truth is, the right strategy, structure, and management can completely change how that investment performs.I sat down with Jeffrey Lage, to talk about how STR owners can think smarter, operate better, and create real returns while protecting their time and sanity. We get into strategy, accountability, performance, and what separates a stressful side project from a real wealth building asset.Jeffrey leads Lage Real Estate Management, helping STR owners nationwide maximize ROI through professional systems, performance accountability, and investment strategy grounded in real world experience.What we talk about in this episode:• Why STR owners burn out• How great management improves profit and peace of mind• What most hosts overlook when trying to scale• The systems and accountability that actually matter• How Jeffrey built a nationwide STR management company• The importance of relationships, integrity, and long-term strategyThis episode is full of clarity, perspective, and real-world strategy for anyone running or thinking about running short term rentals.Connect with Jeffrey Lage:Linkedin: https://www.linkedin.com/in/jeffreylage/Instagram: https://www.instagram.com/jeffreylage/Facebook: https://www.facebook.com/jeffrey.lage/Connect with Stay Lage:Instagram: https://www.instagram.com/staylage/Website: https://staylage.com/Facebook: https://www.facebook.com/StayLageConnect with Builders of Authority:Website: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

In this episode, WGSN's CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026's top trends. They delve into Beauty's secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are shaping consumer behaviour and industries. Gain insights into digital detox, the impact of GLP-1 drugs across industries and the significance of guardian design in fashion.

Want to submit an episode topic request? Text 'em here!What if the problem you're praying God would remove is the very thing He's using to grow you?

SHOW NOTES:In this practical, high-energy episode, Matt Zaun talks with Sean Garner, StoryBrand–certified marketer and founder of Sean Garner Consulting, about cutting through today's 10,000-messages-a-day noise with a simple idea: clarity beats clever. They break down how to build messaging that wins attention, creates qualified demand, and turns “we do X” into “we solve your problem.”In this episode, they cover:✅ The StoryBrand core — 7 talking points that become your “verbal brand guidelines” for every email, website, and pitch.✅ Consistency that compounds — Be relentlessly consistent about the problem you solve, not the services you sell.✅ When prospects don't know their problem — Lead with the pain, then educate on your unique solution....and much more!BIO:Sean Garner is a StoryBrand–certified coach and founder of Sean Garner Consulting, a marketing agency for local service and professional brands that want to dominate their market, not just add a few leads. His team builds message-driven websites, funnels, SEO, and provides fractional CMO support.Matt Zaun is a strategic storytelling expert, keynote speaker, and author of The StoryBank. He helps leaders use story to build culture, strengthen sales, and speak with impact.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background. What are the five bad “movies” CEOs and boards keep remaking when they hire CMOs—and how do you avoid starring in one? Mike Linton sits down with ZRG Partners' Kate Bullis and David Wiser to unpack 2025's CMO market, why early-stage hiring should rebound, and how capital and IPO activity reset expectations from “profit at all costs” back to growth. They break down the most common failure modes—chasing a playbook, hiring an “orchestra,” titling a demand-gen job as “CMO,” forcing marketing to “stay in its lane,” and letting committees kill momentum—and the exact questions candidates and CEOs should ask to surface scope, KPIs, authority, and alignment.You'll hear red flags like “hands-on keyboard,” why the KPI dashboard effectively *is* the job description, and how cross-functional interviews reveal whether a CMO will be a strategist or an order taker. David and Kate close with urgency discipline for searches and a three-year business-back plan for defining the role.CMO Confidential, Mike Linton, ZRG Partners, Kate Bullis, David Wiser, CMO hiring, marketing leadership, executive search, CEO, board of directors, hiring mistakes, KPI dashboard, hands-on-keyboard, demand generation, brand vs performance, org design, stay in your lane, death by committee, playbook vs framework, 2025 job market, private equity, IPOs, marketing strategy, B2B marketing, growth vs profitability---Chapters00:00 – Welcome & show setup01:08 – Meet Kate Bullis & David Wiser (ZRG Partners)01:32 – 2025 CMO job market outlook02:56 – Where hiring rebounds first (startups vs. public)04:24 – From profitability snapback to growth focus05:35 – Theme 1: “Play it again, Sam” (playbook thinking)06:48 – Frameworks over playbooks: why “fetch” fails08:16 – KPIs as the real scope: the dashboard test10:08 – Theme 2: “I want the orchestra” (do-it-all CMO)12:44 – Red flag: “hands-on keyboard” and checkbox hiring14:19 – Theme 3: “No, really, it's a CMO role” (but it's demand gen)15:31 – B2B trap: title inflation and scope mismatch18:25 – Measure what matters: aligning title, work, and KPIs19:00 – Theme 4: “Stay in your lane” (the Yes Center)20:20 – Sales/product-driven constraints and influence22:00 – Theme 5: “Death by committee” (misalignment & vetoes)23:18 – Fixing alignment: who decides and how25:26 – Why bad movies still get made: urgency and drift27:54 – The other mistake: lack of urgency in searches28:43 – Funniest recruiting moments (Zoom era)30:21 – Practical advice: define the next 3 years, then the role31:29 – Wrap and where to listenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hewitt Tomlin is the co-founder of TeamBuildr and he currently oversees Sales, Marketing & Customer Success. Since 2012, TeamBuildr’s strength and conditioning software has led the industry, trusted by more than 5,000 programs in 30 countries and closing in on $10M in annual revenue as a fully bootstrapped company. Hewitt is also a former D1 starting quarterback and has a passion for the organization of strength training, team building and youth development as a legitimate and sustainable business and profession. Links: https://www.teambuildr.com Instagram: https://www.instagram.com/teambuildr LinkedIn – https://www.linkedin.com/company/teambuildr-llc/ Twitter/ X – https://x.com/teambuildr — Get your FREE eBook and Webinar at www.foreverclientformula.com The Principles of Performance is proud to be recognized by FeedSpot as one of the Top 30 Fitness Podcasts: https://podcast.feedspot.com/fitness_podcasts/ We have also been recognized as one of the Top 100 Strength Coach Podcasts on the web by MillionPodcasts: https://www.millionpodcasts.com/strength-coach-podcasts/

What if your marketing didn't require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I'm joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.What You'll Learn:How to turn one blog into a full month of marketing content.How to write in a way that attracts patients in a way that makes sense to them and you.How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.Timestamps: 2:49 - Meet Jana Osofsky6:31 - Jana's business beginnings & entering her repurposing era11:24 - SEO, marketing, and your blog18:17 - How to write for your audience20:01 - Acupuncturist example: moving through buyer awareness25:47 - Do you really need to niche down?32:07 - Why topic selection goes first before creating content34:54 - How to use AI for your marketing content42:22 - Jana's definition of successMentioned in this episode:Eugene Schwartz's Book: breakthroughadvertisingbook.comConnect with Jana:Website: janaomedia.comFree Blog Training: janaomedia.com/free-blog-trainingMichelle's Retreat: michellegrasek.com/planning-retreat

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps Q&A going away to be replaced by AI Q&A.GBP review appeals delayed.Danny Sullivan and John Mueller from Google discuss how AI SEO is the same as regular SEO.Google releases feature that uses AI phone calls to check business prices. Google states the disappearing reviews bug has now been fixed.Google reviewer nicknames officially rolled out.Is it bad to use similar phone numbers for two different GBPs?Does having text on an image help with SEO?Does Google reject verification videos if there are faces in it?How do I get into the top rated businesses in Google's AI mode?Why is Google not showing the tools that allow me to edit inside Google Search? What should I do if I have a duplicate listing?If Google says reviews were removed for valid reasons, is it worth contesting it?Does Google AI use prices you set on your services for the “get a quote” feature?If you use AI to get prices, is it able to navigate a business's phone tree?What should I do if Google has denied reinstatement after the appeal and review process?How much is a GBP rank affected by how recent the latest reviews are?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

Hey there, hero!There's a lot of value in having workable expertise, value in having expertise that's exceptional, and it's something I think most of us strive to acquire.There's also a lot of value in being dependable, being reliable, being a rock to others in your life…to show up, hit your mark and do the work.If you had to choose one or the other (I'm sure we'd all like to strive for both, but…), which would you prefer?I'd like to know your answer to the question posed in the title of this episode, and I'd love to know from two perspectives if you would (in the comments below):1) Which do you value in others? What would you choose in your peers if you had to make a choice?2) Which do you strive for in yourself? What would you choose to be more proficient in (knowledge or reliability) if you had to make a choice?Let me know in the comments below.REQUEST: Please join this video's conversation and see the full episode on VOHeroes, where the comments are moderated and civil, at https://voheroes.com/whats-more-valuable-being-smart-or-being-reliable/Want to be a better VO talent, actor or author? Here's how I can help you......become a VO talent (or a more successful one): https://voheroes.com/start ...become an audiobook narrator on ACX (if you're an actor or VO talent): https://acxmasterclass.com/ ...narrate your own book (if you're an author): https://narrateyourownbook.com/ ...have the most effective pop filter (especially for VO talent): https://mikesock.com/ ...be off-book faster for on-camera auditions and work (memorize your lines): https://rehearsal.pro/...master beautiful audiobook and podcast audio in one drag and drop move on your Mac: https://audiocupcake.com/ The VOHeroes Podcast is heroically built with: BuddyBoss | LearnDash | DreamHost | SamCart | TextExpander | BuzzSprout ...

Exploding Kittens began as a jerry-rigged version of Russian Roulette — a deck of cards hastily modified with a Sharpie. But what happened next is one of the most improbable success stories in the creator economy: a $10,000 Kickstarter goal that ballooned into nearly $9 million, a community that rewrote the rules of crowdfunding, and a company that has now sold over 60 million card and board games.Co-founder Elan Lee shares the story behind Exploding Kittens — from dismantling his brother's toys as a kid, to helping design Halo, to walking away from Microsoft…twice. He reveals how burnout, curiosity, and an obsession with interactive storytelling set the stage for one of the most successful game launches of all time.This is a story about the genius behind good marketing, and how creative storytelling can build a cult-like audience — without spending millions.If you've ever wondered how a strange idea becomes a global phenomenon — this is that story.WHAT YOU'LL LEARN: How burnout can be a creative turning pointHow a Sharpie and a deck of cards can unlock breakthrough ideasThe storytelling strategy that powered one of Kickstarter's biggest launchesHow to treat your fans like collaborators, not just customersWhy marketing should feel like playUnit economics to die for: make it for $2, sell it for $20How to power through the threat of a one-hit-wonderTIMESTAMPS:00:08:30 — The physics teacher who changed Elan's life00:10:35 — How Elan touched up the floating door scene in Titanic00:13:03 — “You're the worst program manager I've ever seen” — and the pivot to game design00:15:33 — Meeting Spielberg, riffing on the movie AI, and inventing a new kind of storytelling00:21:42 — Promoting Halo 2 with payphones 00:31:35 — The Hawaii getaway that sparked Exploding Kittens00:42:12 — The Kickstarter launch: most backers on record00:48:42 — Suddenly a real company — 700,000 decks and a manufacturing crisis00:53:45 — Marketing genius: a kitty-cat vending machine that dispensed burritos and more01:00:58 — New games that bombed — the one-hit-wonder dread01:07:04 — Throw Throw Burrito, and the road to stability01:19:05 — Elan's 4-year-old daughter helps design new games01:30:31 — Small Business SpotlightHey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call.We can't wait to hear what you're working on.This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Noor Gill. Our engineers were Maggie Luthar and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli  Extreme Ownership by Jocko Willink: /bit.ly/EOwnership  The One Thing by Gary Keller: bit.ly/The-ONEThing  The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Seth Greene is a leading authority on affiliate-driven business growth and the founder of 50 DREAM Affiliates, which he scaled to the Inc. 5000 list in 2023. He is the co-host of the Sharkpreneur podcast with Shark Tank's Kevin Harrington, ranked among the top business podcasts to listen to, and a nine-time bestselling author. Seth has been featured on NBC, CBS, Forbes, Inc, and CBS MoneyWatch, is the only person ever nominated three consecutive years for GKIC Marketer of the Year, and is a serial entrepreneur who has founded four successful companies.   Here's some of the topics we covered:   How Seth Built His Edge in Marketing and Business Growth How Seth Helps Investors Scale Faster Without Wasting Money The Sneaky Direct Mail "Ninja" Tactic That Still Crushes Turning Investors Into On Camera Brands Through Short Form Video What "Lumpy Mail" Is and Why It Gets Opened Every Time The Story Behind Seth's Connection to Kevin Harrington of Shark Tank Inside Seth's Proven System for High ROI Marketing Campaigns How Newsjacking Puts You in the Media Without Paying for Ads   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

In this conversation, Richard Lewis and Adam Hanover, founders of Redwood Services, discuss their unique approach to private equity in the home services industry. They emphasize the importance of partnerships, culture, and a long-term investment strategy that prioritizes the growth and success of local businesses. The discussion covers their backgrounds, the philosophy behind their 'build to hold' strategy, and the significance of operational excellence and leadership in achieving sustainable growth. They also address the perception of private equity and the role of technology in enhancing business operations. 00:00 Introduction to Redwood Services and Its Founders 06:01 Adam Hanover's Background and Investment Philosophy 08:57 The Build to Hold Strategy in Private Equity 11:46 Partnerships and the Importance of Culture 14:56 Revenue Streams and Operational Excellence 20:55 Identifying Ideal Partner Companies 23:47 Economies of Scale vs. Local Management 32:47 Marketing and Customer Retention Strategies 38:57 Lessons Learned and Advice for New Entrepreneurs 42:08 The Role of Technology in Home Services 44:46 The Perception of Private Equity

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today, on The Portrait System Podcast, our guest is portrait & lifestyle photographer Damien Carter. Listen in as host Nikki Closser interviews Damien about how he built his business for success in less than a year after being laid off from his full-time job. Damien tells us all about how he keeps his prices high and clients coming back. If you're looking for inspiration this week, then this episode is for you!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bold transformation behind one of fashion's most compelling modern growth stories. Coach is part of Tapestry, Inc., the New York–based global house of iconic accessory and lifestyle brands that also includes Kate Spade. This past fiscal year, Tapestry achieved a record $7 billion in revenue, driven largely by double-digit growth at Coach — a powerful signal of the brand's renewed momentum and relevance.Joon's impact at Coach spans more than a decade. She joined the brand in 2014 as SVP of Global Customer Experience, went on to lead digital, creative, sustainability, and North America marketing, and ultimately founded Coachtopia: Coach's groundbreaking circular sub-brand built with and for Gen Z. As we close out the year and head into the holiday season, this conversation feels especially timely. It's about courage, confidence, creativity, and what it really means to build brands — and careers — that stand for something meaningful.---Learn more, request a free pass, and register at https://www.iab.com/Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe's Premium Subscription: www.standardgrain.comGrain Markets and Other Stuff Links —Apple PodcastsSpotifyTikTokYouTubeFutures and options trading involves risk of loss and is not suitable for everyone.

What happens when AI becomes your most influential referrer?As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner PerkinsConnect with James CadwalladerX: https://x.com/thejamescad?lang=enLinkedIn: https://www.linkedin.com/in/jsca/​Connect with Ilya FushmanX: https://x.com/ilyafLinkedIn: https://www.linkedin.com/in/ilyafushman/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You'll learn how to craft messaging that resonates with the right person (hint: it's often not the patient), why demographics don't work in isolation, and what to do when your clinic's “reach” isn't converting to results.Topics Covered:Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn't)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.comPSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More

As 2025 comes to a close, Kendra reflects on how quickly both life and business move—especially through the lens of becoming a parent—and uses that perspective to revisit her predictions for the year ahead. This episode sets the stage for what 2026 will require from health and wellness entrepreneurs as the market becomes more sophisticated and discerning.A central theme is the evolving role of AI. While AI tools can dramatically speed up work and support decision-making, Kendra makes it clear they won't replace human coaches. Real connection, expertise, and judgment remain the true differentiators in premium health services, with AI acting as an assistant rather than the authority.Ultimately, this episode offers a grounded roadmap for 2026—one that blends smart AI adoption, human connection, clear differentiation, and consistent visibility to build a sustainable, trusted business in an increasingly competitive space.In this episode you'll learn:Reflection on 2025 Predictions and AI in Health CoachingThe Growing Demand for High-Touch Programs Over Low-Ticket DIY CoursesImportance of Omnipresence and Decline of Generic Marketing TemplatesPredictions for 2026: Low-Ticket Role Shift and Influencer QualitiesNecessity of Proprietary Frameworks and Micro Moment Marketing in 2026  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Instagram growth without the gimmicks? Yes, please. In this episode, Shannon McKinstrie brings a refreshing perspective to marketing, ditching the “hot take” culture and helping people show up online in ways that feel human, ethical, and effective. We dive into what types of posts convert, how to overcome content paralysis, and why the “rules” of […] The post 230: Instagram Marketing That Doesn't Feel Gross with Shannon McKinstrie appeared first on Laylee Emadi | Coach for Creative Educators.

The brands that will thrive in the next era of commerce understand that context drives everything, from platform choice to storytelling and trust formation. As a result, success hinges on a brand's ability to serve customers across multiple contexts rather than controlling single experiences.For the season finale, Commerce CEO Travis Hess joins Phillip and Lindsay to explore what it means when "the customer is the channel." The conversation tackles designing for AI agents alongside humans, reaching customers across surfaces independent of purchase location, and balancing data-driven marketing with authentic storytelling. Travis shares why brands must embrace agentic commerce now, and the mindset shifts required for 2026, synthesizing the season's insights into actionable guidance.The Customer is the ChannelKEY TAKEAWAYSOmnimodal commerce shifts focus from channels to surfaces where customers engage across contexts.Design for agents, not just humans. Agentic intermediaries will shape future commerce experiences."The customer is the channel" requires reaching consumers wherever they want to engage.Balance data-driven performance marketing with authentic human storytelling to preserve brand equity.[00:37:35] "Brands need to go where their customers want to engage them across different surfaces—whether they're buying through that channel or it's influencing purchase through a different channel you may or may not own."[00:39:15] "Brands need to design for agents, not just humans and agent intermediaries. They're the ones who are going to show up and ultimately win. It's not like the old days, where we just assumed humans were coming to our channels."ibution and surface and signal more than probably the traditional commerce side."[00:33:55] "There's nothing more important than the brand, than the narrative, than the story, than the equity that is there. That is the power. I very much see that being controlled still by humans and maybe informed by AI."Associated Links:New Modes Research: How AI is Shaping New Commerce Contexts and ExpectationsCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline's evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community's website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies.This week we discuss: The role of customer advisory boards in product developmentZero-click discovery and AI-driven search behaviorHow AI is reshaping the senior living prospect journeyDriving ROI through smarter sales prioritizationBest practices for adopting new technology in senior livingMeet the Hosts:Josh CrispLucas McCurdyConnect with Our GuestAshley LuchsingerProduced by Solinity Marketing.Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTok

Most coaching gyms add just five clients a month—but the world's best fitness facilities are consistently adding more than 20 with stellar sales systems.In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps.You'll also learn how mentors help gym owners identify weak spots in their funnels and tighten their systems so they can add large numbers of ideal clients month after month.Tune in to discover exactly how elite gyms around the world are generating more leads, booking more appointments, increasing show rates and closing more high-value sales.Get Coop's “Generate 30 New Leads in 30 Days” guide in Gym Owners United, linked below. LinksGym Owners UnitedBook a Call1:49 - Marketing and sales leaders7:33 - Strong systems10:37 - Lead nurture11:49 - Events and niches13:00 - Consistency and tracking metrics

Some episodes are planned. Others are produced. And then there are episodes like this one—where the setting, the people, and the moment all collide into something memorable. For the 500th episode of MakingChips, the team gathered once again At the Boring Bar for an unfiltered, bourbon-fueled roundtable with leaders from across the manufacturing ecosystem. Recorded live at Roush Yates Manufacturing Solutions during the Top Shops Conference in Charlotte, this special annual episode brings together shop owners, executives, advisors, and industry partners for the kinds of conversations that usually happen after the microphones are turned off. The drinks are poured, the guardrails come down, and the real stories start to flow. What emerges is an honest discussion about what truly separates top-performing shops from the rest. Not hype. Not buzzwords. But culture, systems, communication, and the discipline to do the hard things consistently—especially when cash flow is tight, customers are demanding, and complexity is rising. From benchmarking through the Top Shops survey to navigating OEM power dynamics, cash flow strain, customer communication, and the maturity of manufacturing as an industry, this conversation reflects how far the industry has come—and how far it still needs to go. Along the way, there are laughs, sharp takes, personal stories, and more than a few lessons earned the hard way. This is At the Boring Bar. And for Episode 500, it's exactly where the MakingChips conversation belongs. Segments (0:00) Setting the scene at Roush Yates Manufacturing Solutions during Top Shops (1:47) Introductions from shop leaders, OEMs, advisors, and industry partners (6:14) What actually separates Top Shops from the middle of the pack (10:15) Core values, culture, and leadership maturity (15:57) IMTS, trade shows, and the pressure to bring something new (22:06) Marketing, differentiation, and industry buzzwords (26:00) AI, automation, and separating real value from hype (31:51) Cash flow realities and long payment terms (37:15) OEM power dynamics and positioning as a second source (45:57) Communication as a competitive advantage (55:40) Systems, standards, and operational discipline (1:02:10) Data visibility, professionalism, and rising expectations (1:12:45) Scaling culture, teams, and leadership (1:26:45) Developing people and building trust (1:37:15) Industry maturity and cross-industry learning (1:47:45) Final reflections from At the Boring Bar Resources mentioned on this episode CliftonLarsonAllen (CLA) Top Shops IMTS 2026 Methods Machine Tools Connect With the Guests/Hosts Isaac Burton Jason Davis Nick Goellner Mike Payne Paul Van Metre Jamie Marzilli Leslie Boyd Jon Star Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

What if the future of marketing is a lot more human than we think? Today's guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark's a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He's also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You'll Learn in This Episode Why the future of marketing belongs to the most human companies, not the most automated ones How AI can scale trust, creativity, and teaching without killing the brand When removing friction actually damages customer relationships Why curiosity is becoming the most important career skill in the AI era How marketers must act as brand defenders when technology pushes too far Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University's graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark's work helps leaders navigate what's next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn't stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn. Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his business approach, moving from trying to rescue struggling individuals to partnering with those who have a strong foundational skill set. He shares his professional journey from being a college baseball coach to a business owner and coach, emphasizing the importance of selecting clients and partners who are ready and willing to achieve their goals. He outlines how this strategy has led to more enjoyable and successful collaborations and encourages business owners to adopt a similar mindset for better results. 00:00 Introduction and Personal Backstory 00:41 Financial Struggles and Empathy 01:43 Recognizing the Right Clients 03:09 Building a Strong Foundation 05:27 The Importance of Collaboration 06:18 Client Attraction and Marketing 07:59 Conclusion and Future Goals

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever. In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you. If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Profit First for Therapists Workbook Meet Greg Goodman Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices. With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve. His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist's message more relatable and emotionally impactful. Driven by a calling to "help the helpers," Greg's dream is to positively impact the mental health of more than 1,000,000 people around the world. As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term. Website Facebook Instagram  

Looking to “clean up your systems” over the New Year break? This is a great time to audit and see what you need for the year ahead. But with all the options, where do you even begin? Here. Start with this episode. We are going through the systems and processes to help you in the year ahead! If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @mindfulmanagementco_.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-workThe 8th Skill: https://www.superpath.co/blog/ai-in-2026************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most dentists believe about their biggest constraint. Get your copy of the Practice Paradox and the Personality Assessment: https://ion.agency/practice-paradox-book A dentist buys a South Florida practice. Previous spend: $5,000 monthly on ads. New plan: hire a strategist, reorganize, cut costs. Result: phones go silent, patient flow crashes. The owner’s instinct? Panic. The real question: Was $5k the problem? Here’s what actually happened. Spend less, get less. That part is simple math. The complicated part lives downstream. What happens after someone calls or fills out a form? Because in most practices, the enemy isn’t your marketing budget. It’s operational leakage. Missed calls. Weak follow-up. Zero visibility into what your website produces. If that’s your reality, more ad spend won’t solve growth. It will scale your waste. This framework is for owners who want to grow the right way. Plug the leaks first. Scale what works second. The Trap — Treating Marketing Like the Problem When It’s Just the Amplifier Most budget arguments skip the only question that matters. Are you stewarding the opportunities you already pay for? Marketing is not magic. Marketing is volume. Turn it up and you get more attention, more inquiries, more exposure of whatever’s broken underneath. In the South Florida case, the most predictable outcome occurred. They cut spend and lead flow dropped. That doesn’t prove the original budget was right or efficient. It proves it was producing volume. But the real insight is this: ad spend is relative. Consider the context. Where exactly are you? Miami versus a suburban market are different games. How competitive is your local area? How big is the practice now, and how fast do you want to grow? A flat number like $5,000 monthly means nothing without those answers. In some markets it’s average. In others it’s conservative. In others it’s reckless. But even if your spend level fits your market, your biggest constraint may still be operational, not marketing. Free Growth Session The Silent ROI Killer — Missed Calls and Abandoned Calls Want one metric that exposes the truth fast? How many calls are you missing right now? Not what your team thinks. Not what feels right. The hard number. Here’s the reality most owners avoid. The average abandoned call rate sits between 20 percent and 40 percent of calls going unanswered. Pause on that. If you miss one out of four calls, you don’t have a lead generation problem. You have a conversion capture problem. And if a meaningful chunk of those missed calls are new patients, you’re bleeding revenue daily without knowing it. Why This Matters More Than Your Ad Budget The compounding effect looks like this. Your missed call rate is 25 percent today. You crank marketing spend up. You push your team beyond capacity and that missed call rate climbs to 40 percent or higher. So you spend more. You get more inquiries. You lose more opportunities because your systems can’t absorb the volume. This is how practices convince themselves marketing doesn’t work, when the truth is they never fixed the bucket. Where to Find the Truth (Not Opinions) Most practices already have the data. Owners just don’t look. You likely use a VoIP system. Those platforms show call stats, including abandoned call rate and missed calls. The next step isn’t just the percentage. It’s segmentation. What percentage of missed calls are new patient calls? That one metric tells you whether your next dollar goes to ads or operations. The Other Black Hole — “How Many New Patients Did Your Website Bring You?” One strategist asks a question almost nobody can answer. “In 2025, how many new patients did your website bring you?” Common response: silence. This isn’t a minor gap. It’s a fundamental business blind spot. If you can’t measure what the website produces, you can’t evaluate whether your site does its job, whether your online scheduling gets used, whether your forms get answered, or whether you’re losing patients quietly while telling yourself the website is decent. The Website Isn’t Just Branding Sure, a website informs people. But in the context of practice growth, it has a job. Turn interest into action. If you don’t know whether it’s doing that, you’re operating on vibes. The Practical Audit Most Practices Never Do If your lead flow feels low, take a hard look at where you’re bleeding. Start with two questions. What are the form submissions and appointment requests like? Where are those requests being routed, and who owns follow-up? Because “we don’t get website leads” is sometimes code for something else. Requests go into an inbox nobody monitors. Notifications go to the wrong person. Patients get a slow response and ghost. The follow-up experience feels cold and transactional. In other words, the website might be working. Your process might not. Free Growth Session Google vs. Meta Isn’t a Preference Debate. It’s an Intent and Workflow Debate. A lot of dentists talk about Google versus Facebook like it’s personal preference. It’s not. It’s about patient intent and what your practice can handle. Here’s the breakdown. Google is more bottom-of-funnel because you capture existing search intent. People actively looking. But it’s also more competitive, and demand is limited by how many people search in your area. Meta (Facebook and Instagram) is more top-of-funnel. You reach people who could become patients, but you often need workflows and automations to warm them up and convert them. Here’s the operational reality most practices miss. If your follow-up is weak, top-of-funnel leads die. If your phones aren’t answered consistently, bottom-of-funnel leads die too. The platform won’t save you from poor stewardship. This is why fixing leaks first is so powerful. It makes every channel work better. The “Plug the Leaks” Growth Framework — What to Fix Before You Spend More If your schedule isn’t where you want it, your instinct may be to throw money at marketing. Sometimes that’s right, but only after you validate the fundamentals. Here’s a practical sequence. Step One — Pull Your Phone Data Today Log into your VoIP system. Find your abandoned call rate and missed calls. Identify what percentage of missed calls are likely new patients. If you’re missing a big chunk of calls, that’s not a marketing problem. That’s an operations problem that marketing will only magnify. Step Two — Review the Follow-Up Experience (Not the Theory) A simple but revealing approach: listen to phone calls and evaluate customer service like a real consumer would. If you want to remove self-deception, do what one doctor did. Call your own practice pretending to be a patient to screen the phone experience. This isn’t about being sneaky. It’s about being honest. Owners often assume the experience is good because the team is nice. But nice doesn’t always mean confident, efficient, or conversion-minded. Step Three — Audit Your Website Conversion Path End-to-End Don’t argue about whether the site looks good. Ask how many appointment requests come in. Are submissions truly zero, or just disappearing? Who is responsible for responding, and how fast? If you discover leads are coming in but not getting handled well, the fix might be far cheaper than increasing ad spend. Step Four — Only After the Leaks Are Plugged, Decide Whether to Scale Spend At that point, scaling marketing becomes rational because you’re scaling a machine that can actually capture demand. A practical benchmark: marketing spend often falls around 5 percent to 12 percent of collections. Don’t treat that as a rule. Treat it as a reality check and tie your decision back to your market competitiveness, your growth goals, and your operational readiness to handle more volume. One more sharp point: if you truly want to grow aggressively, you may need to think in terms of the percentage of where you want to be, not just where you are. That can work, but only if you’ve already fixed the conversion bottlenecks. Free Growth Session When the Answer Really Is “Spend More” (And How to Do It Without Getting Burned) Sometimes, after you do the audits above, you’ll confirm something important. Call volume is genuinely low. Website requests are genuinely low. You’re not leaking opportunities. You simply don’t have enough opportunities. In that case, the advice is direct. You just need to spend more. But even then, don’t blindly hire anyone who sells ads. Use a vetting process that protects you from expensive mistakes. Find a reputable marketing company with case studies and testimonials from doctors you’d actually want to emulate. Ask to speak with three to five of those doctors. Do real research, then make an educated decision. That last part matters. Dentists often buy marketing like they buy equipment, based on features. But marketing is closer to hiring. You’re paying for execution quality, strategy alignment, and consistency. The Bottom Line — Marketing Isn’t Your Growth Strategy. Stewardship Is. If you remember one thing from this entire framework, make it this. Marketing doesn’t fix a leaky practice. Marketing exposes it. If your phones go unanswered, if your follow-up is inconsistent, if you don’t know what your website produces, then scaling marketing is like pouring water into a bucket with holes. You’ll feel busy, spend more, and still wonder why the finances don’t add up. But if you plug those holes, if you maximize stewardship, then marketing becomes what it’s supposed to be. A predictable lever you can pull to grow. The owner in the South Florida story didn’t discover that marketing is bad. They discovered something more useful: their spend was driving demand, and the moment they removed it, demand dropped. The correct response isn’t to argue about whether $5k is too much. The correct response is to build a system that can reliably convert whatever demand you create, then scale with confidence. Free Growth Session The post Your Dental Practice Is Bleeding Patients (And Marketing Isn’t the Problem) appeared first on HIP Creative.

Unser heutiger Gast startete nach dem Studium der Oecotrophologie zunächst als Produktmanagerin in der Süßwarenindustrie. Später baute sie digitale Marketingstrategien bei OTTO, bonprix und Achtung! auf und entwickelte schließlich bei Google datengetriebene YouTube-Kampagnen für Marken wie Mercedes, Vodafone oder L'Oréal. Doch dann kam der Moment, an dem sie sich eine andere Frage stellte: Was ist eigentlich mit den Themen, über die niemand spricht, obwohl sie jede zweite Person betreffen? Mit Anfang 40 bemerkte sie erste körperliche Veränderungen. Jahre später, inzwischen mit einer beeindruckenden Karriere im Rücken, stellte sie fest: Niemand hatte sie auf die Wechseljahre vorbereitet. Nicht in der Schule, nicht im Studium, nicht im Job. Und so gründete sie NOBODYTOLDME, eine Plattform, die das Tabu rund um die Menopause bricht und Frauen mit fundiertem Wissen, Produkten und Tools durch diese wichtige Lebensphase begleitet. Heute bezeichnet sie sich selbst augenzwinkernd als Chief Menopause Officer und bringt ein Thema in die Arbeitswelt, das bislang viel zu oft ignoriert wird. Seit über acht Jahren beschäftigen wir uns in diesem Podcast mit der Frage, wie Arbeit den Menschen stärkt, statt ihn zu schwächen. Wir haben in mehr als 500 Episoden mit fast 700 Persönlichkeiten darüber gesprochen, was sich verändert hat und was sich weiter verändern muss. Wie findet man den Mut,, mit über 40 noch einmal ganz neu anzufangen, für ein Thema, das man vorher kaum kannte? Warum ist die Menopause nicht längst auch ein Leadership- und Transformationsthema und nicht nur ein medizinisches? Was muss sich ändern, damit Frauen in der Mitte ihres Lebens nicht zwischen Hot Flashes und Karriere ausbrennen, sondern aufblühen können? Fest steht: Für die Lösung unserer aktuellen Herausforderungen brauchen wir neue Impulse. Daher suchen wir weiter nach Methoden, Vorbildern, Erfahrungen, Tools und Ideen, die uns dem Kern von New Work näherbringen. Darüber hinaus beschäftigt uns von Anfang an die Frage, ob wirklich alle Menschen das finden und leben können, was sie im Innersten wirklich, wirklich wollen. Ihr seid bei On the Way to New Work – heute mit Susanne Liedtke. [Hier](https://linktr.ee/onthewaytonewwork) findet ihr alle Links zum Podcast und unseren aktuellen Werbepartnern

314 | In this episode, Dmitry Shamis sits down with Dave to break down how Dave writes—the process behind emails, newsletters, landing pages, and posts that get attention. They talk about why Dave starts with the hook, why editing matters more than writing, and why most B2B marketing fails by trying to say too much. Dave also shares how podcasting shaped his thinking, why formatting is underrated, how he decides when something is “done,” and why shipping beats waiting for perfection. If you want to learn more behind Dave's writing, creation, and marketing this episode is a great one for you; Dave shares a bunch of his behind the scenes style that he's not shared on the podcast before.What's Your Process? is hosted by Dmitry Shamis—co-founder of OhSnap!, former Head of Brand and Creative at HubSpot, and one of the early pioneers of self-service brand systems for B2B tech. The show is an in-depth look at the processes behind top marketers, with past guests including Jess Cook, Ross Simmonds, Eddie Shleyner, Lashay Lewis, and Melissa Rosenthal.Timestamps(00:00) - – Why this conversation matters (05:38) - – Dave's background and path into marketing (09:53) - – What Dave is world-class at (and why copy is the leverage) (14:28) - – Why hooks come first and editing beats writing (19:48) - – How podcasting sharpened Dave's instincts (25:18) - – Formatting, focus, and making writing easier to read (32:35) - – Deciding when something is “done” and when to ship (39:05) - – Why most B2B marketing fails by trying to say too much (45:50) - – Raising the bar, big bets, and making hard leadership calls Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

En marketing on veut un peu tous la même chose : exister.Alors on communique sur tous les supports qui nous tombent sous la main. Sauf que ça ne sert pas à grand-chose si vous manquez UNE étape : construire votre base emails. Parce que sans elle, les gens vous verront mais vous vous ne les reverrez jamais. Aujourd'hui, je ne vais pas vous expliquer comment construire un lead magnet, mais où le positionner pour qu'il convertisse,  c'est-à-dire, comment faire pour que votre audience demande à s'inscrire à votre base emails. Autres épisodes qui pourraient vous plaire :Les secrets de mon meilleur lead magnetChoisir le bon lead magnetDévelopper sa base email avec des lead magnets---------------

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Diese Folge ist eine kurze Durchsage in eigener Sache. Der Podcast macht Weihnachtspause – aber bevor wir uns kurz verabschieden, hab ich eine Bitte an dich. Welche Themen wünschst du dir für den Podcast 2026? Was soll ich unbedingt behandeln, erklären oder auseinandernehmen? Danke fürs Zuhören in diesem Jahr, und wir hören uns bald wieder. Schreib mir deine Themenwünsche einfach direkt auf Instagram per Nachricht. → Hier geht's zu meinem Account: https://instagram.com/carolinepreussde/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.