Podcasts about Marketing

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify's growth.For more on Bashify and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

A forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bull, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10

What if success depends less on merit and more on the quiet transfer of status? In this episode, Guy Kawasaki interviews Toby Stuart, UC Berkeley Haas professor and leading expert on innovation and social networks, to break open the unseen systems that shape who rises and why.Drawing from his new book Anointed, Toby explains how institutions — universities, investors, employers — confer credibility in ways that compound over a lifetime. He and Guy explore Silicon Valley myths, reverse anointment, and why AI may both democratize and distort fairness.A sharp, eye-opening look at achievement, status, and the stories we tell ourselves about merit.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there's a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communications Officer of Qualcomm. Since becoming CMO in 2021, Don has helped transform Qualcomm's narrative, elevating the company from “the tech behind the tech” into one of the most respected innovation brands in the world, while turning Snapdragon into a globally recognized consumer brand.Before Qualcomm, Don spent 25 years shaping the wireless ecosystem at companies like AT&T Wireless, Intel, Kyocera, Leap Wireless, and Amp'd Mobile—giving him a rare, end-to-end perspective on how technology, brands, and markets evolve together.For nearly 40 years, Qualcomm has been the engine driving wireless innovation, from the earliest days of mobile to today's breakthroughs in 5G, AI, automotive, and beyond. It's one of those rare companies whose technology quietly powers modern life—and the numbers tell the story: roughly $40 billion in annual revenue and a market cap of about $180 billion.Recorded live at the ANA Masters of Marketing in Orlando and powered by TransUnion, this conversation explores what it truly means to takes to build a brand that stands for innovation.---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When clients feel understood, everything gets easier. When they don't, even the best advice falls flat. In this solo episode, I break down three lessons we can borrow from good doctors that make a huge difference in your meetings as an advisor.Just like in medicine, the best advisors don't rush to solutions. They slow down, ask better questions, and explain things in a way people can actually follow. I'll walk through why diagnosing before you prescribe matters, how your “bedside manner” shows up in financial conversations, and why a real plan is something you build with clients over time—not something you hand them once and hope for the best.If you've ever left a meeting thinking, “I know I gave them good advice, so why didn't it land?” these three simple ideas will help you connect better, simplify your process, and create a better experience for every person you serve.3 of the biggest insights from Brad Johnson…1.) Diagnose Before You PrescribeClients don't want another advisor pushing their “favorite product.” They want someone who seeks to understand—who asks layered questions, listens deeply, and helps both spouses feel heard. This is the foundation of trust and the secret behind higher conversions.2.) Simplify the Complex with Better Bedside MannerPlanning jargon and 80-page printouts don't impress clients—they overwhelm them. The advisors who win are the ones who translate complexity into simple, relatable frameworks and make clients feel comfortable, safe, and cared for.3.) Build a Planning Journey, Not a One-Time PlanDelivering a plan is not the finish line, it's the starting line. When you walk clients through decisions one step at a time and commit to ongoing planning, you avoid overwhelm, deepen your relationship, and increase lifetime value.SHOW NOTEShttps://bradleyjohnson.com/150FOLLOW BRAD JOHNSON ON SOCIALXInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP12254981392See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help you build a system for sales that'll help you grow without making you feel slimy. We set up sales for a sabbaticals as a service startup. And we talk through why entrepreneurs hate sales and how to reframe the whole thing.Tacklebox (Code WINTER2025)Text ExpanderStreakPipedrive

Episode: 2566 Taking Champagne to the Masses.  Today, we pop the cork.

Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 2026 will shift power from marketers to AI-empowered buyers. He covers context engineering as the evolution beyond prompt engineering, combining deterministic workflows with adaptive LLM capabilities for better data analysis and customer service automation. Brinker predicts orchestration platforms will emerge to manage the chaos as every employee becomes a software developer through AI tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.Top Takeaways:

In this episode of Builders Wanted, we're joined by Michelle Suzuki, Chief Marketing Officer at Commerce. Kailey and Michelle delve into the impact of agentic commerce, the evolution of AI in customer engagement, and strategies for maintaining consistency and relevance in marketing. Michelle also shares insights on the challenges and opportunities in rebranding and driving data-driven marketing.-------------------Key Takeaways:Embracing change and leveraging data-driven insights are essential for marketers to stay relevant and effective in a rapidly evolving commerce landscape.The most successful marketing strategies combine creative brand-building with rigorous data analysis, ensuring that emotional connection and measurable outcomes drive growth.Truly understanding your audience and meeting them where they are enables organizations to deliver more personalized, impactful experiences.-------------------“ The front end and the back end, it's sort of like that brand and demand element is how do you make this holistic ecosystem that is really productive for the experience and really driving what that looks like as you put together your overall strategy.  It's so important to think holistically about what it is that you're meaning to deliver and incorporating all of those elements together so that there aren't jagged, hard edges between them. But it's all one entire ecosystem that presents something that is more comfortable and relative to what it is that the user is hoping to experience with you.” – Michelle Suzuki-------------------Episode Timestamps:‍*(01:56) - What being a builder means to Michelle ‍*(06:07) - The shift most critical for brands right now‍*(13:05) - Bridging the gap between data-driven and creative marketing‍*(27:30) - Lessons from rebranding‍*(33:04) - Building teams for speed and effectiveness‍*(35:13) - Quick hits-------------------Links:Connect with Michelle on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Start 2026 strong by focusing on what matters most: developing yourself and your key leaders. Brian Nolan shares his personal development goal of completing a Half Ironman and explains why setting challenging goals creates the foundation for developing others. Using the field supervisor role as an example, he breaks down the three critical areas any key leader must master—emotional intelligence, financial management, and systems—to effectively develop their teams and drive business results.Today's Podcast is brought to you by The Sherwin-Williams Company 

You're about to hear one of the most honest longevity conversations ever recorded. This co hosted episode brings together two longevity leaders with opposing views on how long humans can live, yet enormous respect for each other and the science. Recorded live at Eudemonia, this discussion gives you clear frameworks for longevity, biohacking, human performance, and anti aging without all the tribal thinking that can plague modern health conversations! Watch this episode on YouTube for the full video experience: https://www.youtube.com/@DaveAspreyBPR Host Dave Asprey sits down with Dan Buettner for a rare co hosted podcast that explores where biohacking and Blue Zones philosophy clash and where they surprisingly align. Dan Buettner is a National Geographic Explorer, Emmy Award winning producer, and five time New York Times bestselling author. He is best known for identifying the Blue Zones, regions of the world where people live the longest and healthiest lives. His research has reshaped cities, healthcare systems, and insurance models across the United States, improving health outcomes for more than 10 million Americans. His Netflix series Live to 100: Secrets of the Blue Zones earned six Emmy nominations and won three. Dan is also an accomplished endurance athlete with three Guinness World Records in distance cycling. Together, Dave and Dan debate the true limits of human lifespan, whether longevity is driven more by environment or intervention, and how modern tools like AI, functional medicine, supplements, fasting, ketosis, and sleep optimization compare to walkable communities, movement, and purpose. They explore mitochondria, neuroplasticity, metabolism, brain optimization, and why Smarter Not Harder applies whether you follow a carnivore leaning diet, a bean based diet, or something in between. This episode gives you both sides of the longevity argument and lets you decide what fits your biology, values, and goals. You'll Learn: • Why Dan believes average human lifespan likely tops out in the mid 90s and how Blue Zones support longevity without chronic disease • Why Host Dave Asprey believes biohacking, AI, and modern science could push longevity toward 150, 180, or beyond • How environmental design hacks unconscious behavior more effectively than willpower • The overlooked role of light, darkness, and circadian rhythm in sleep optimization and human performance • How fasting and ketosis support longevity when used strategically instead of obsessively • Why mitochondria signaling may matter more than fixing every cell individually • How neuroplasticity and brain optimization influence aging and resilience • Where supplements and nootropics help and where simplicity wins • The real debate around carnivore diets, carbs, beans, metabolism, and longevity • Why community, purpose, and movement remain foundational even in advanced biohacking • How Danger Coffee fits into energy, focus, and Smarter Not Harder performance strategies Dave Asprey is a four time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade is the top podcast for people who want to take control of their biology, extend their longevity, and optimize every system in the body and mind. Each episode features cutting edge insights in health, performance, neuroscience, supplements, nutrition, hacking, emotional intelligence, and conscious living. Episodes are released every Tuesday and Thursday, where Dave asks the questions no one else dares, and brings you real tools to become more resilient, aware, and high performing. Thank you to our sponsors! - BodyGuardz | Visit https://www.bodyguardz.com/ and use code DAVE for 25% off. - MASA Chips | Go to https://www.masachips.com/DAVEASPREY and use code DAVEASPREY for 25% off your first order. - Puori | Use code DAVE at http://puori.com/DAVE to get 32% off your Puori Fish Oil when you start a subscription. You save more than $18. - BrainTap | Go to http://braintap.com/dave to get $100 off the BrainTap Power Bundle. Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living. New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient. Keywords: longevity debate, biohacking vs blue zones, dave asprey dan buettner, human lifespan limits, how long can humans live, anti aging science, blue zones longevity, environment vs intervention longevity, human performance optimization, mitochondria signaling, aging clocks epigenetics, neuroplasticity aging, brain optimization longevity, sleep optimization circadian rhythm, fasting longevity science, intermittent fasting longevity, ketosis metabolism aging, AI longevity tools, AI exercise training, VO2 max lifespan, metabolism optimization, supplements longevity, nootropics brain health, carnivore diet longevity, beans vs meat longevity, protein mTOR aging, functional medicine longevity, community purpose lifespan, movement vs exercise longevity, light exposure circadian health, darkness sleep longevity, daveasprey biohacking, dan buettner blue zones, smarter not harder longevity, danger coffee performance Resources: • Dan's new podcast: https://danbuettner.com/podcast/ • Dan's website: https://danbuettner.com/ • Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today. • Danger Coffee: https://dangercoffee.com/discount/dave15 • My Daily Supplements: SuppGrade Labs (15% Off) • Favorite Blue Light Blocking Glasses: TrueDark (15% Off) • Dave Asprey's BEYOND Conference: https://beyondconference.com • Dave Asprey's New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated • Upgrade Collective: https://www.ourupgradecollective.com • Upgrade Labs: https://upgradelabs.com • 40 Years of Zen: https://40yearsofzen.com Timestamps: 0:00 – Trailer 2:50 – Introduction to Dan Buettner 4:59 – Light & Circadian Biology 7:21 – Aging Science & Interventions 13:18 – Community & Social Connection 15:16 – Biohacking Basics 19:04 – Movement & Exercise 21:20 – Diet & Nutrition Philosophy 31:06 – Dave's Daily Diet 33:49 – Salt & Hydration 41:07 – Marketing & Building Bulletproof 49:10 – Rapid Fire Round 55:00 – Closing Thoughts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Watch the YouTube version of this episode HEREAre you a lawyer looking to learn about personal and professional growth? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Chris Earley about his unconventional path to founding a law firm, the challenges he faced in the legal profession, and his journey of personal growth. He discusses the pivotal role of mentorship, mindset shifts, and self-care practices like meditation. Chris shares his insights on the need to address personal issues while running a law firm to ensure they don't interfere with professional responsibilities. Being a lawyer can be very tough, especially with the types of cases seen and it can lead to irrational and heated behaviour that can affect other people. Chris tells listeners to pause and really take some time to think about your feelings before you potentially make a mistake, like sending a fiery email. It is also important to think about healthy alternatives like therapy to work through your issues.It is really important for lawyers to be authentic. Being real and vulnerable is the best way to connect with people and network with others in the industry. For Chris, he uses LinkedIn as a platform to share real, vulnerable moments with followers. It is the perfect place to share successes and failures so others can learn, especially for fellow lawyers who are looking to learn from those who are more seasoned.Listen in to learn more!3:52 Lessons on Mindset Shifts5:48 Navigating the Overload of Legal Experts 16:45 Addressing Personal Issues33:37 Vulnerability as a Superpower38:10 Authenticity for LawyersConnect with Christopher:Website InstagramLinkedin717-956-2501Tune in to today's episode and checkout the full show notes here. 

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome to the new weekly series Marketing Doesn't Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner's mind:What should we start, stop, and continue in 2026?You'll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Melanie Scofield of Jacksonville, OR shares how her battle with cancer led her to create one of the country's best farm stands by focusing on building community, serving others, and being consistentGet full show notes and transcript here: https://forrager.com/podcast/158

In this episode, we explore the practical role of genetic testing in psychiatry with Dr. Chris Aiken. Which genetic tests actually matter in clinical practice? We cut through the marketing hype to reveal the three essential pharmacokinetic tests and FDA requirements that can prevent serious adverse events in your patients. Faculty: Chris Aiken, M.D. Host: Richard Seeber, M.D. Learn more about our memberships here Earn 0.75 CME: The Role of Genetic Testing in Psychiatry Pharmacogenetic Tests That Matter in Psychiatric Practice

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Episode 1 of ReDream Education… and this is only the beginning. I created this first episode to speak directly to the three groups who are shaping the future of learning: parents, teachers, and microschool founders. You are the ones living at the intersection of crisis and calling. You are the ones who feel the pressure, see the gaps, and know deep down that the current system isn't working. And whether you're listening from your classroom, your car, your kitchen, or your microschool-in-the-making, I know this truth: Something in your life is asking you for a new dream. A wiser dream. A ReDream. In this episode, I share my story — the journey from a dining room table microschool to building a multi-building campus, a nonprofit, the Bright Pathways program, and a national movement that supports educators and families across the country. But more importantly, I'm sharing why everything had to evolve. Because the world of education is changing rapidly. Parents are searching for options that honor their children's individuality. Teachers are longing for purpose, autonomy, and impact beyond standardized systems. Founders are stepping forward to build flexible, mastery-based, relationship-centered learning communities. The crisis is real. But so is the opportunity. This episode is where I lay the foundation for the entire movement: ⭐ Why education is in a breakdown—and why that breakdown is a doorway Parents are exhausted. Teachers are burnt out. Students are anxious, bored, or misunderstood. Communities are desperate for alternatives. The old blueprint no longer works. ⭐ Why YOU are part of the ReDream You're listening because some part of your life, your classroom, your child, or your calling is asking for something different. Something better. Something truer. A ReDream isn't about starting from scratch — it's about becoming who you were meant to be. ⭐ Why this movement exists ReDream Education is for: parents craving personalized learning teachers stepping into innovation founders designing micro-schools, pods, and hybrid models philanthropists wanting to invest in schools that actually work leaders ready to reshape the future of education This movement exists because our children deserve more than a system. They deserve a vision. ⭐ What listeners can expect from ReDream Education Every episode will give you: practical frameworks leadership development curriculum clarity founder strategy enrollment + marketing support personalized learning models neurodivergent + gifted pathways breakthrough stories from real schools the systems and soul work required to build something meaningful ⭐ The evolution of Microschool Masterminds In this new era, Microschool Masterminds becomes the home for founders nationwide — with weekly coaching, operations support, curriculum design tools, legal guidance, and the systems needed to start or scale a thriving microschool. ⭐ The calling forward If you are here, you are not meant to sit on the sidelines of education reform. You are meant to shape it. To build it. To redream it. This is Episode 1. And this is only the beginning. ----more---- Microschool Masterminds: skool.com/microschool-masterminds Every Thursday from 12-1 pm (EST), join Makenzie Oliver, microschool founder, VELA connector, and instructional coach, along with other founders, parents, and dreamers, as we connect, inspire, and progress through the challenges and celebrations of starting, running, and growing a microschool! When you join Microschool Masterminds for just $107/month, you get: Live Weekly Collaborative Sessions to Maintain Your Momentum and Create Community Instant Access to Over 150+ Resources on Marketing, Finances, Organization, Hiring, and More! The Key to the Mastermind Vault, with ALL of Our Recorded Presentations since April 2024 EXCLUSIVE Access To Mastermind-Only Discounted Items Microschool Masterminds is about collaboration and transformation – about helping you become a confident, empowered entrepreneur, ready to take on the world with friends to guide you along the way. Join us on this remarkable journey from overwhelm to success.   Facebook Group: facebook.com/groups/redreameducation If you're searching for a community because something in your life, your classroom, your family, your child, or your heart is asking for a new dream. A wiser dream. A ReDream. You belong in ReDream Education's Microschool Community (Facebook Group). We challenge the old models, rethink what learning can be, and build innovative pathways for children, families, and communities! Blog: redreameducation.com/blog It's time to take the light that's been dimmed, due to the overwhelming pressures, and spark a flame! Whether it's starting a homeschooling business, designing a microschool, or even becoming a traveling tutor...teacher friend...the options are here for you to stay in the teaching profession and do what you love.

Want to quit your job and build a real land investing business? ⁠Land Portal⁠ gives you access to the fastest-growing land software plus ⁠Land Portal University⁠, where we walk you step-by-step through getting your first land deal. Looking for 1-on-1 Land Flipping or Subdividing coaching?  Schedule a ⁠FREE strategy call⁠ here.================================In this episode, Ron Apke sits down with veteran land investor, Travis King, to reveal how he scaled from flipping $500 lots from Ebay to closing 6-figure land deals through private capital, smarter marketing, and value-adding strategies. Travis breaks down what's actually working in today's land investing market, from new strategies targeting landlocked properties and subdivisions to standing out with segmented direct-to-seller marketing.If you want to build a scalable land investing business, replace your W-2 income, and make fewer deals for bigger profits, this episode is a must-watch!

New name and new cover art...who's this????AHHH, the podcast is back, and I'm so excited to share what's been going on, why the changes, and what you can expect going forward! I'm spilling all the tea in today's episode and reflecting on what was and what's to come in 2026 for the podcast, my business, and even my personal life.If you're new here, welcome! I'm Andria Singletary, podcast strategist and producer for established women in business. I support my clients with turning their podcast into an evergreen marketing system that drives leads and sales, allowing them to live their lives and still grow their businesses even when their capacity shifts.And, if you are a long-time listener, thank you so much for sticking around! I appreciate you and your support SO much.In this episode, I'm giving you all the tea on:Why I stopped the podcast in October 2025Why I'm all about evergreen marketing as a business ownerA major update in my personal lifeWhat you can expect from me, the podcast, and my business in 2026Resources Mentioned in Today's Episode:Join the Evergreen Marketing Era Newsletter - this is THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcastingReady to optimize your podcast for consistent leads and conversions? Join the Evergreen Marketing Accelerator! Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform:

Send us a textJoin Natalie for a special solo episode where she shares common mistakes she sees on marketing portfolios.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real.That's the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break down his marketing lessons with the help of our special guest Ray Lin, Fractional Head of Marketing.Together, we explore what B2B marketers can learn from pacing for quality, standing for something bigger than the rivalry, and making vulnerability a trust engine that drives demand.About our guest, Ray LinRay Lin is a mission-driven marketing leader who turns messy funnels into clean revenue. Over 13+ years across SaaS, marketplaces, and wellness tech, he's built demand gen and ABM machines that actually align with sales—and he's unapologetically pro-AI when it lifts both creativity and efficiency.A Bay Area native and former sports writer turned “accidental but strategic marketer,” Ray believes great marketing is H2H—human to human—before it's ever B2B. He's led and rolled up his sleeves across demand gen, digital, ABM, field, performance, growth, content, product marketing, and lifecycle CRM, with 8+ years inside B2B2C marketplaces like Grubhub, Wellhub and SeatGeek.If your pipeline's leaky, your teams are siloed, or “content” isn't moving deals, Ray's the marketing leader who fixes the system, centers the customer, and gets momentum back on the scoreboard.What B2B Companies Can Learn From KPop Demon Hunters:Work smarter, not harder. KPop Demon Hunters shows that momentum dies when you confuse output with impact. Ray pulls a direct B2B parallel: “one of the lessons that come from Golden is working smarter, not harder… [Marketers] a lot think that extra 10 attempts at ad creative or 10 extra emails that you queue up in your CRM are gonna make all the difference. When in reality, it's about quality, not quantity.” For B2B, this movie is your warning label: speed without intention burns out the team and blurs the story. Make fewer bets, make them sharper, and give your work room to land.Compete with conviction, not contempt. The movie's diss track, Takedown, is a trap: when your identity becomes anti-them, you shrink your own story. Ray says it plainly: “Don't let competitive obsession poison your well.” The point isn't to never compete, it's how you compete. If your positioning is mostly about your rival, you've already let them write your narrative. Lead with what you stand for, and you won't need a villain to feel heroic.Let vulnerability be your differentiator. The movie's emotional turn lands because the heroes stop performing perfection and start telling the truth. That's the B2B move too: honesty travels farther than polish. Ray says, “ The power of vulnerability and transparency… can really skyrocket a B2B brand.” In B2B, authenticity isn't a vibe, it's a trust engine. Build a brand worth believing in.Quote“Always be ready. You don't know what's gonna be a hit and what's not going to. And when it does happen, know how to capitalize on it. And the multiple prongs, the octopus of this behemoth that is KPop Demon Hunters, I think, is that it has all these tentacles… [and] is what makes it so powerful. You can't plan for the success of one tentacle without thinking at least about the others.”Time Stamps[00:55] Meet Ray Lin, Fractional Head of Marketing[02:15] Why KPop Demon Hunters?[05:10] Role of a Fractional Head of Marketing[06:20] Behind the Scenes of KPop Demon Hunters[16:00] B2B Marketing Lessons from KPop Demon Hunters[27:00] High Concept Storytelling in Media[40:57] Final Thoughts and TakeawaysLinksConnect with Ray on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities. Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't) SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more. LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I'm joined by artist Ashley Blazer, whose work is rooted in the natural world and explores spirituality, human presence, and the landscapes we move through — both physically and creatively. Ashley recently relocated from Austin, Texas to Charlottesville, Virginia, and we talk about how changing environments can reshape the way you see, make, and think about your work. Her practice spans painting, textiles, and sculpture, and one of the most powerful throughlines in this conversation is permission — permission to experiment, to step away from a medium, and to return to it with new clarity. We cover: Letting your artistic style evolve without forcing an “arrival” How environment and place influence creative work Balancing studio time with the realities of motherhood Navigating the business side of art without losing creative momentum Marketing, visibility, and building sustainable relationships as an artist Why discomfort in your practice is often a sign of growth This is an honest, grounded conversation for artists who are navigating change, refining their direction, or trying to balance creativity with the rest of life. Links & Resources • Learn more about Ashley Blazer and her work:https://www.ashleyblazer.com • Apply to The Art Coaching Club (applications are currently open):https://www.theartcoachingclub.com/about-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, business owners have been told to follow a familiar playbook when it comes to hiring: Take your time. Be selective. Hire slow, fire fast. But more and more owners are discovering that those rules don't fit the reality they're facing right now. This week, William Vanderbloemen says employers can no longer indulge the luxury of hiring slow. “The shortest sermon I've got,” says the former pastor, “is candidates are more fickle than ever, and owners need to realize that.” Paul Downs says he's trying to figure out what's gone wrong with his hiring process: Is it the way he uses Indeed? The way he approaches candidates? Or the differences between hiring white-collar and blue-collar employees? Jaci Russo believes companies should always be marketing their brand as an employer and always be on the lookout for good people—even when they're not actively hiring. Plus, in a wide-ranging, end-of-year discussion recorded in December, the three owners talk about whether they hit their numbers in 2025, whether they use a formal budgeting process, what they expect in the year ahead, and how far out they can realistically see when they try to plan for the future.

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content planning, and practical frameworks for transitioning enterprise SEO strategies to generative engine optimization before competitors dominate AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textLaurel Mintz, Founder & GP of Fabric VC and CEO of Elevate My Brand, joins Lara Schmoisman on Coffee Nº5 to demystify venture capital for founders. From bootstrapping vs. raising money and what VCs really look for in pitch decks, to the truth about AI hype and why communication trumps clever branding—this episode breaks down how real funding decisions are made in today's market.We'll talk about:Why most founders say they'll bootstrap… until they realize you can't scale without marketing—or money.What VCs see in thousands of pitch decks — and why short, simple decks win.Why founders must know their numbers — and why clever storytelling can't replace financial clarity.The truth about the AI gold rush — most startups don't actually have data or defensible AI.Why communication quality often determines whether she'll write a check more than branding does.For more information, visit Laurel Mintz's LinkedIn and Instagram. Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

When your grandma starts asking ChatGPT for recommendations, you know search has fundamentally changed. Josh Blyskal from Profound tracks billions of real AI search queries, and his data reveals a massive shift in how consumers discover and evaluate brands.This week, Elena, Rob, and Jonathan sit down with Josh to discuss answer engine optimization (AEO) and what marketers need to know right now. Josh explains why traditional SEO tactics like domain authority matter less in AI search, how different engines cite content, and the surprising power of FAQs in product discovery. Plus, learn why SEOs have never had a better opportunity to become heroes in their marketing organizations.Topics covered: [04:00] When AI search shifted from novelty to cultural necessity[06:00] How ranking signals differ between ChatGPT, Gemini, and Perplexity[09:00] Why domain authority matters less for AEO than traditional SEO[14:00] Tracking real user prompts across the marketing funnel[19:00] How instant checkout in ChatGPT changes brand visibility strategy[22:00] Why FAQs increased citations by 848% in top-performing domains[26:00] Why SEOs should lead the AEO charge at their companies To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Profound Article: https://www.tryprofound.com/guides/what-is-answer-engine-optimizationProfound Website: https://www.tryprofound.com/Profound LinkedIn: https://www.linkedin.com/company/tryprofound/Josh Blyskal's LinkedIn: https://www.linkedin.com/in/joshua-blyskal/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Hiring doesn't have to feel risky, chaotic, or overwhelming—but for many advisors, it does. In this episode, Libby breaks down why hiring the wrong way is one of the biggest drivers of stress, frustration, and team dysfunction in advisory firms. Whether you're actively hiring or just thinking ahead, this conversation will help you step into your role as CEO, clarify what your business truly needs, and design a team structure that actually supports growth instead of creating more work. In this episode, you'll learn:Why hiring a person before defining the role often leads to burnout, confusion, and poor performanceHow to use a simple org chart exercise to identify role gaps, overlaps, and misaligned responsibilitiesThe difference between stewarding people and stewarding results—and how great leaders balance bothWhy more help isn't always the answer, and when clarity and systems matter more than another hireHow defining roles creates better onboarding, stronger accountability, and clearer growth paths for your teamHiring well starts long before interviews and job descriptions. When you design roles intentionally and align them with your vision, hiring becomes less stressful and far more effective. This episode will help you slow down, think like a CEO, and build a team that makes your business feel easier to run—not harder.Learn more about Claire's hiring process HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,800+ Members: https://www.facebook.com/groups/pestcontrolmillionairesMat Rogers is the COO of Lizard Marketing (https://lizardmarketing.co/).Instagram: https://www.instagram.com/lizard.marketing/The Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your business and entrepreneurship questions to info@pestcontrolmillionaire.com and we'll answer them on the show!Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.com

Most shop owners do not fail at marketing because they lack effort. They fail because their efforts have no clear purpose behind them. According to Carrie-Lynn Rodenberg, CEO and founder of Turnkey Marketing, effective marketing is not about doing more. It is about doing the right things with intent, strategy, and a measurable goal.In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Carrie-Lynn to break down how shop owners can move away from reactive marketing and build campaigns that are aligned with who they are, where they operate, and what they want to achieve. Carrie-Lynn explains why shops waste money on random tactics, why “just doing what your buddy does” never works, and how to define what you want before you spend a dollar.She also shares how Turnkey acts as a true director of marketing for shops, coordinating vendors, reviewing results, listening to calls, and helping owners stay focused on their strengths while the strategy gets handled. The conversation goes into real human psychology, why customers choose one shop over another, and how to attract the right people by understanding what they actually respond to.Tune in to episode 134 of Maximum Octane if you want to learn how to do marketing that brings in cars, builds trust, and supports the life you want outside the shop.Episode Takeaways:4:10 Why most marketing fails when it starts without a clear goal7:20 How Turnkey acts as a true director of marketing for shop owners9:45 Why location, personality, and community involvement change your strategy12:10 How to turn a difficult location into a destination14:40 How human psychology shapes every marketing decision17:00 Why cost, convenience, and clarity matter more than shop owners think20:30 Why discounts only work when they are intentional and trackable22:10 How high-end brands use specials without becoming discount shops25:40 Why marketing only works if your shop has the processes to back it up28:50 The real purpose of an irresistible offer and how to use it responsibly33:10 Why shops with strong systems should not fear a low-cost oil change34:25 How to bring in the right customers instead of more random customersConnect with Carrie-Lynn:LinkedInTurnkey MarketingFollow Turnkey Marketing on InstagramConnect with Turnkey Marketing on FacebookTurnkey Marketing on XLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

For our final episode in the Holiday Series we are returning to our chat about creating a brand made for loyal customers. Klein Tools has been manufacturing tools made for trades people for over 165 years. In today's episode, we sat down with Greg Palese, Vice President of Marketing at Klein Tools, to discuss how they continue to grow engaged customer relationships. By speaking directly with end users, Klein Tools is able to deepen relationships and increase sales. Even more, Greg discusses how they focus on solving end user problems by visiting job sites to see first-hand how Klein Tools can help their customers.

Chad & Cheese go full rebel mode with Kim Storin, the marathon-running, transformation-junkie CMO at Zoom, who just unleashed the company's biggest brand campaign ever: "Zoom Ahead." Featuring SNL's Bowen Yang in a hilarious workplace uprising (written and produced by Colin Jost's No Notes agency), the spot is a love letter to frustrated users everywhere—lampooning clunky competitors while reminding the world why people actually love Zoom. Kim dishes on reigniting that pandemic-era passion, pivoting from IT buyers to everyday users, embedding groundbreaking AI into workflows, expanding beyond meetings (hello, contact centers, events, and the fresh Bright Hire acquisition for recruiting), and fighting the short-term "coin-operated" mindset with real long-term brand building. She talks partnering with the C-suite for true ROI, the rise of "human-in-the-loop" over AI slop, empowering employees as brand evangelists, and why trust and customer-centric stories trump CEO monologues every time. Raw, strategic, and packed with insights for anyone in HR tech or marketing—this episode is a masterclass in keeping an iconic brand human in an AI world.

Search has always driven web traffic… but what is SEO in the era of AI? And how will that impact our creative businesses in 2026?Today I'm joined by SEO expert, podcaster and romance novelist (!) Meg Casebolt, who's here to help us understand the current landscape of search and how AI is remapping the web.Tune in to learn:What's shifting in the world of SEO — including AIO, GEO, AEO & LLMEOHow these changes might just liberate us from Google…Why you never need to use keyword tools again!Tips for optimizing your digital presence in 2026 — whether you're just starting out or have a lot online alreadyHow to think about search if you're not interested in using AIWhy Meg is returning to blogging in 2026 This conversation made me stop stressing about AI and quit worrying if anyone will ever find my website again. Tune in, read Meg's blog, and enjoy!

From Hustle to Clarity: Andy Seeley on Simplifying Growth, Marketing & Building Businesses That LastIn this episode, I sit down with Andy Seeley, CEO of Creatively Disruptive, co-owner of Ashworth Strategy, speaker, and creator of CAI (Customer AI),  for an honest, grounded conversation about business growth, marketing clarity, and what actually supports long-term success for founders.Andy's journey spans sales leadership, agency building, economic downturns, and helping hundreds of small and service-based businesses navigate growth without burnout. From opening CarMax locations to supporting kids activity centers, e-commerce brands, and local businesses, Andy brings real-world perspective to what works  and what quietly breaks businesses over time.Rather than chasing hype, hustle culture, or overcomplicated tactics, Andy challenges founders to rethink marketing as communication, build systems that support people, and create businesses that serve life not consume it.We cover:Why hustle alone isn't the answer to sustainable growthThe hidden danger of relying on word-of-mouth as a strategyHow fear keeps founders underpricing, understaffing, and stuckWhy most businesses don't fail at marketing, they fail at follow-upThe role of AI in supporting human connection (not replacing it)Building systems that create freedom instead of burnoutHow downturns create the biggest opportunity for market shareWhy clarity, consistency, and communication outperform complexityThe importance of treating agencies as partners, not vendorsRedefining success as freedom, impact, and time with familyTakeaways:Marketing should feel like communication, not manipulation.Growth comes from clarity, not chaos.Fear shrinks businesses faster than bad strategy.Strong systems give founders freedom — not more work.The best businesses are built to support life, not replace it.

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jade Warshaw and her husband once found themselves buried under $460,000 in debt, a weight that revealed the emotional patterns sabotaging their financial decisions. Despite their best efforts, no amount of saving or financial planning could break the cycle. It wasn't until they tackled the mindset and emotions driving their choices that they finally eliminated their debt and gained true financial freedom. In this episode, Jade uncovers the emotional traps that prevent people from building lasting wealth, and shares how you can break the cycle to achieve your financial goals in 2026 and beyond. In this episode, Hala and Jade will discuss: (00:00) Introduction (02:38) Emotional Barriers to Financial Success (08:10) Taking Responsibility for Your Finances (10:05) Unpacking Viral Money Trends and Mindsets (18:54) Financial Red Flags and Emotional Traps (26:25) Emotional Audit: Identifying Financial Behaviors (32:25) Navigating Shared Finances in Relationships (42:08) Entrepreneurs' Biggest Money Mistakes (46:46) The Financially Responsible Money Checklist (50:04) Raising Kids With Healthy Money Values (55:27) Achieving Financial Peace and 2026 Goals Jade Warshaw is a debt elimination expert, finance coach, and bestselling author. As a co-host of The Ramsey Show, the second-largest talk radio show in America, she helps people pay off debt and build wealth by teaching them how to shift their mindset and actions around money. Jade's latest book, What Nobody Tells You About Money, provides practical strategies for addressing the emotional barriers that prevent financial freedom. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Jade's Book, What Nobody Tells You About Money: bit.ly/WNOTYAM  Jade's Instagram: instagram.com/jadewarshaw  The Ramsey Show: ramseysolutions.com Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Personal Finance, Stock Market, Scalability, Investment, Risk Management, Business Coaching, Finance Podcast