Podcasts about Marketing

Brad Stulberg experienced a severe mental health crisis in his early 30s, battling OCD, intrusive thoughts, anxiety, and suicidal ideation while outwardly succeeding as a performance coach. This disconnect between his external achievements and internal struggles pushed him to reevaluate how he defined success and excellence. Through therapy, psychiatry, and extensive research, he developed six principles of groundedness to support sustainable success during both good and difficult times. In this episode, Brad explains how groundedness can reduce burnout and promote long-term mental health, wellness, and performance. In this episode, Hala and Brad will discuss: (00:00) Introduction (02:29) Brad's Career Path to Performance Coaching (07:25) The 2017 Mental Health Crisis and OCD (18:53) The Science Behind Groundedness (21:01) Understanding Heroic Individualism (34:10) The Six Principles of Groundedness  (44:09) Developing Patience for Long-Term Success (49:53) How Vulnerability Builds Real Confidence (54:53) Embracing Emotional Flexibility for Wellness (57:11) The Importance of Building Deep Community (01:03:02) How Movement Supports Mental Health Brad Stulberg is a bestselling author, executive coach, and researcher focused on mental health, sustainable success, and human performance. He regularly contributes to The New York Times, and his work has been featured in The Wall Street Journal, The Washington Post, among other outlets. In his coaching practice, Brad works with executives, entrepreneurs, physicians, and athletes on their mental skills and overall well-being. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Brad's Book, The Practice of Groundedness: bit.ly/Groundednes  Brad's Book, Peak Performance: bit.ly/Per4mance  Brad's Instagram: instagram.com/bradstulberg/  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Happiness, Sleep, Diet

Direct mail isn't dead… in fact, it's one of the most underrated marketing tools for home service businesses today. In this episode, we sit down with the PostcardMania team to break down how print marketing can drive measurable, predictable results when done the right way. We cover best practices for building an effective mailer campaign, what separates high-performing postcards from wasted ad spend, and how contractors and local businesses can use direct mail to consistently generate leads, win new customers, and scale their brand in a crowded market. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/  Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/  GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

95% of entrepreneurs skip 2 marketing foundations (that make everything else work). Instead, they rush to content, funnels. visibility. But without these 2 foundational marketing elements in place? You'll stay scrollable. Forgettable. Unbooked. In this episode, I reveal what those 2 are—and lay out exactly how to build a marketing engine that fills your pipeline & your client list (while you enjoy a 4-day workweek). Next Steps:

A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan's blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely's growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand. Show notes: 0:23: Many Meetups. Marzetti's Move. Attia Outta Here. Will Shat? DKB, MDS, MHH. – The hosts preview Taste Radio's packed year of networking events and live podcast meetups, kicking off in Miami. The hosts turn their attention to Marzetti's $400 million acquisition of Bachan's, examining how the Japanese barbecue sauce brand emerged as a standout CPG success story. They also dive into tougher conversations around reputational risk following recent revelations involving wellness influencer Peter Attia. Ray teases a surprising celebrity partnership between William Shatner and Raisin Bran, before the hosts spotlight new products from Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart Beverages, and Mike's Hot Honey Syrup. 28:16: Interview: Manish Amin, VP of Marketing, Solely – Ray sits down with Manish at the recent Naturally San Diego event to discuss Solely's mission and product lineup. Manish shares the brand's focus and positioning, emphasizing a commitment to genuinely good-for-you, great-tasting products. He also highlights Solely's role in pushing the broader snack industry toward cleaner labels and better ingredients. Brands in this episode: Solely, Bachan's, Marzetti, Olive Garden, Chick-fil-A, Buffalo Wild Wings, Arby's, Subway, Texas Roadhouse, New York Bakery, Sister Schubert's, AG1, Magic Spoon, LMNT, David Protein, Kellogg's Raisin Bran, Smart Bran, Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart, Mike's Hot Honey, Jolly Rancher, Red Hots, Absolut Vodka, Tabasco

Support my new Pareon B-Sides Tier by clicking here Circa Survive was an American rock band formed in Philadelphia in 2004 by vocalist Anthony Green and guitarist Colin Frangicetto, later joined by Brendan Ekstrom, Nick Beard, and Steve Clifford. Green was previously the frontman of Saosin, bringing a distinct voice that became central to Circa Survive's identity. The band released their debut Juturna in 2005 on Equal Vision Records, followed by On Letting Go. Their third album, Blue Sky Noise, arrived in 2010 via Atlantic Records, marking their most mainstream release. In 2012, the band went independent with Violent Waves, before releasing Descensus and The Amulet on Sumerian and Hopeless Records. In 2022, Circa Survive announced an indefinite hiatus, which Green confirmed in 2025 had become a permanent disbandment, later reemerging as the vocalist for L.S. Dunes. I got Colin on the Zoom and this is what we chat about: His Ayusca trip Pearl Jam This Day Forward Starting to write with Anthony Green What they did with Equal Vision's advance Juturna leaking The Emanuel show where I saw Circa play for the first time Suspending Disbelief not being on Juturna Talking about his younger self (this part is super raw and prob one of the best parts of this interview) On Letting Go The debacle with self releasing Violent Waves And a ton more If you need a Freelance Graphic or Motion Designer, hire me for the following: Design support includes: • Branding and visual identity • Marketing and campaign design • Social, print, and digital assets  Video work includes: • Podcast video clips • Short-form content for Reels, Shorts, TikTok, and ads • Long-form edits for interviews, webinars, and YouTube • Sizzle reels and brand videos • Explainer and marketing video edits • Captioning, on-screen text, and light motion graphics Email mike@drive80.com for samples and pricing

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated review systems that keep all feedback centralized within their workflow management platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Dr. Grace Yum is joined by Chris Pistorius, CEO of Kickstart Dental Marketing, to break down how AI, search behavior, and patient expectations are changing how practices attract new patients. The conversation covers practical strategies for sustainable growth and the common mistakes quietly costing practices patients.  Episode Highlights: Why dental marketing must be customized—not one-size-fits-all How AI is reshaping search behavior beyond traditional Google results The role of websites, SEO, and content in long-term visibility Why tracking calls, conversions, and ROI is critical to responsible growth Simple, practical marketing strategies dentists can implement right now Ready to thrive as a dentist and a mom? Join a supportive community of like-minded professionals at Mommy Dentists in Business. Whether you're looking to grow your practice, find balance, or connect with others who understand your journey, MDIB is here to help. Visit mommydibs.com to learn more and become a part of this empowering network today!

Join us at SoCom 2026, the Social Commerce Conference. February 26 in Venice Beach and save 20% with code FCSC2026Damon Berger, Head of Consumer Digital Engagement at Gap Inc., joins the show to share the strategy behind the brand's comeback. He unpacks the playbook for rebuilding an iconic brand, why it worked for Barbie, and why creator capital is the new north star. Plus, he reveals how Gap moved from "chasing relevance” to driving it, and why brand distinction is the new survival strategy against the sea of AI slop.Gap is Back, Baby.Key Takeaways:Creators are the cultural conduit, building conversational capital through authentic audience relationshipsGap's KATSEYE campaign sparked participation, not just viewership, enabling fans to own the momentPurpose-driven brands live their values quietly rather than preaching them publiclyBrand distinction becomes a survival strategy when 50% of internet traffic is botsGet Blue partnership scales Gap's influence to address global water access for 200M peopleDamon Berger [03:33]: "Creators are the conduit to what is kind of cool out in the world...the idea for us is that we have a variety of relationships with them."Damon Berger [12:14]: "That was really why one of the reasons that it was so popular and shared and viral...people started taking that video and doing all their own dances and doing their own interpretations to it and expressing themselves and joining a larger conversation."Damon Berger [15:14]: "We were just being ourselves. We were just living our own brand values, where we believe in the value of diverse voices. We believe in people being themselves no matter what."Damon Berger [29:26]: "In the sea of sameness and the sea of AI slop and all of these worlds of not really knowing who you're buying from…[brand distinction] is what people care about, and that's how we've won over the last couple of years."In-Show Mentions:Gap's "Better in Denim" Campaign - Viral campaign featuring "Milkshake" by KelisGet Blue Initiative - Partnership with Gap Inc., Amazon, Starbucks, and EcolabAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Simtheory: https://simtheory.aiRegister for the STILL RELEVANT tour: https://simulationtheory.ai/16c0d1db-a8d0-4ac9-bae3-d25074589a80It's the model same-day showdown of 2026. Opus 4.6 and Codex 5.3 dropped within minutes of each other, and we're breaking down what this means for the future of AI work. In this episode, we unpack Opus 4.6's million-token context window (if you've got billies in the bank), why Codex's pricing makes it nearly impossible to ignore for agentic loops, and the real cost of running agents for 24 hours ($10K, apparently). We dive deep into why coding-optimized models are secretly crushing it at non-coding tasks, the mental fatigue of managing AI workers, and whether the chatbot era is actually fading or just evolving. Plus: Chris accidentally books three real pig grooming appointments, we debate whether you need a "life coach agent" to manage your agent swarm, and yes – there's an Opus 4.6 diss track that goes unreasonably hard.CHAPTERS:0:00 Intro - Opus 4.6 Diss Track Preview0:09 The Model Same-Day Showdown: Opus 4.6 vs Codex 5.30:50 Opus 4.6 Breakdown: Million Token Context & Premium Pricing2:31 Token Bill Shock: $10K Research Bills & Extended Context Costs5:04 Codex Pricing: Why It's Nearly Free for Agentic Loops6:42 Why Coding Models Are Secretly Crushing Non-Coding Tasks10:14 Tool Fatigue: Too Many Models, Too Many Workflows12:47 Opus 4.6 First Impressions: "Solid" and "Faultless"13:48 Chris Accidentally Books Three Real Pig Grooming Appointments16:01 Unix Tools & Why Code-Optimized Models Win at Everything19:59 The Agentic Retraining Imperative: Chat to Delegation22:16 Agent Swarms & The Master Thread Architecture24:51 OpenAI vs Anthropic: The Enterprise Battle27:09 Corporate Espionage 2.0: Stealing Skills & The Open Source Threat31:19 The UX Problem: Why Delegation Isn't Solved Yet34:24 The Stress of Hyper-Productivity & Managing Agent Swarms37:07 Coordination: The Next Layer of Abstraction40:09 The Fantasy vs Reality of Autonomous AI Businesses44:37 Is the Turn-by-Turn Chatbot Era Actually Fading?49:23 Tokens as Spice: Turning Compute Into Money52:08 Reduce Cognitive Overload: The Real Goal of AI55:07 Still Relevant Tour Announcement55:39 BONUS: Full Opus 4.6 Diss TrackThanks for listening. Like & Sub. Links below for the Still Relevant Tour signup and Simtheory. The model wars are heating up, and your token bill is about to get interesting. xoxo

Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement gaps across large organizations. The discussion covers SearchPilot's new geo testing system designed for AI search environments and systematic approaches to replace speculation-based SEO strategies with data-driven testing methodologies. Critchlow outlines frameworks for overcoming the "black box" nature of modern algorithms where traditional ranking factor analysis no longer applies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this quick Efficient Friday episode, Libby breaks down a stat that should stop every advisor in their tracks: 85% of clients have thought about switching advisors in the last year

When now-President Donald Trump decided to put on an apron and serve customers at a McDonald's drive-thru on the 2024 campaign trail, it put Tariq Hassan, then McDonald's chief marketer, in a tight spot. On this week's Mixed Signals, Ben and Max sit down with the former Golden Arches CMO to discuss the Trump episode, why he thinks ad makers should engage with journalists, and what goes into a good celebrity Super Bowl ad.

Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.Guest: Mari Smith | Show Notes: socialmediaexaminer.com/704Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skip Wilson's journey in advertising began at age 16 as a copywriter. Over the years, he founded his own web design business before his career took a pivotal turn at iHeartMedia, where he served as Vice President of Digital Media for over a decade. He then created DRAFT Media Partners, an advertising execution company serving over a hundred clients. A bestselling author and host of "The Advertising Podcast," Skip's company has won two consecutive "Best Marketing Software Developer" awards. Connect with Skip here:https://www.linkedin.com/in/skipwilson/https://www.facebook.com/draftadvertisingtechnologyhttps://www.instagram.com/draftadvertising/https://draftmediapartners.com/

We love having the smart, funny and incredible Head of Marketing for eTail back on the show, Lena Moriarty! Summer and Scott had so much fun going through the big Palm Springs show coming soon February 23-26! We walk through some of the big name brands and people who are going to be there along with the amazing content and good vibes of the show! Some exciting new things are happening this show! Hear about them all and how Always Off Brand is going to share the stage along with Scotty O. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/ eTail Palm Springs - https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

If you've ever stared at a blank Instagram screen for 20 minutes or broken your "I'll be consistent this week" promise by Wednesday... this one's for you.In this episode, we're covering:Why consistency feels exhausting (hint: it's not you, it's decision fatigue)The difference between "trying everything" and actually having a strategyWhat real momentum looks like—and why most photographers quit right before it hitsWhy good marketing should feel boring (yes, really)The truth? You don't have a personal problem. You don't lack some secret marketing skill. You just need a system.Stop white-knuckling your way through content creation. Let's make marketing feel easy, predictable, and dare I say... boring in the best way possible.Ready to build a marketing system that actually works? Check out the Market Like a TOG membership at brookjefferson.com/membership Grab what you need!

Live from the NTL Summit in Miami, Elesha Aflalo of Go Referral Agent shares how values-driven marketing is shaping outcomes in the legal industry—especially in Social Security Disability. Drawing on her experience working with brands like Disney and Netflix, she explains how she vets attorney partners, builds compliant campaigns, and prioritizes impact over volume. Elesha also reflects on goal setting, team mentorship, and how creating space for a bigger vision leads to better results—for both firms and the people they serve.

Watch the YouTube version of this episode HEREAre you a law firm owner looking to create an internship program? In this episode of the Maximum Lawyer Podcast, Adam Rossen - a lawyer who founded his firm in 2008—shares the 15-year journey of developing a robust law firm internship program. The episode highlights lessons learned, the importance of mentorship, community impact, and practical advice for building effective internship programs, especially in the legal field. Having a solid internship program can really make your law firm stand out and be something to use to attract and retain new talent. Adam speaks to some of the key things to have when formalizing a program. One thing to incorporate is speakers. This will create a real world experience for interns who can learn from the best. Adam had some judges speak to his summer interns this past year. Another component is having a summer book club which makes the program more formal and curriculum based. His students read a book on the federal criminal justice system, written by a judge.Adam and Tyson chat about how to recruit for an internship program. One thing a firm can do is create some marketing materials to promote the firm. If you have a good relationship with colleges and universities in your city, you can connect with them to help promote the program to their students. Something to consider, which is something Adam has done in his firm, is connect with criminal justice organizations to help recruit individuals who don't have a background in law to intern at the firm. These can be individuals who are looking for a change in career or who have been in contact with the law and want to work in the field.Listen in to learn more about creating a robust internship program!4:04 Growth and Speaking to Students10:18 Formalizing A Program14:06 Program Structure & Recruitment 17:28 Advice for Starting an Internship Program20:27 Long-Term Impact & Networking Connect with Adam:Website  Tune in to today's episode and checkout the full show notes here. 

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you're ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Clear Admit MBA Admissions Podcast, we begin at a crossroads: the point many professionals quietly reach—the moment where experience alone no longer feels like enough, and the question becomes not whether you can keep succeeding, but how you want to grow next. To tackle this challenge, host Graham Richmond welcomes special guest Keith Niedermeier, a Clinical Professor of Marketing at the Indiana Kelley School of Business. In this episode, Keith discusses the value of leadership development as a differentiator; how the MBA experience equips business leaders with relevant skills; the influence of the MBA community; how the MBA expands students' exposure to industries, roles, and employers; and more about how the MBA can shape not just what you do next, but how you think and lead over the long run.

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I've been thinking a lot about why marketing feels hard, even for photographers who are incredibly talented at what they do.So many of my clients are amazing photographers. They're skilled, experienced, and really good at their jobs… and yet marketing still feels uncomfortable or frustrating.And the more I've sat with that, the more I've realized: if marketing feels hard for you, that actually makes a lot of sense.In this episode, we're not talking about hacks, trends, or quick fixes. Instead, I'm offering a reframe that I hope feels grounding, especially if you've ever felt like you're “failing” at marketing or stuck in perfectionism.We're talking about why marketing is one of the only skills in your business that requires visibility before mastery and how that reality creates so much tension for photographers who are used to being experts.In this episode, I'm breaking down why marketing feels so uncomfortable, how to detach your self-worth from your results, and how to start approaching your content as data instead of a performance.We're talking:Why marketing feels harder than photography, editing, or workflowsThe difference between private practice vs. public learningWhy marketing requires visibility before masteryHow perfectionism keeps photographers stuck and hiddenWhy marketing should be treated as an experiment, not a verdictThe real order of growth: action → data → refinementHow confidence in marketing is built after you start, not beforeIf marketing has ever felt like a public rough draft, or you've caught yourself thinking “once I feel more confident, I'll post,” this episode is for you. Listen in for a mindset shift that will help marketing feel lighter and a lot more sustainable in 2026.Links & Resources

Hey Winner, If you've ever felt like marketing is demanding more than you actually have to give, this conversation will feel like a breath of fresh air. In this episode, I'm sitting down with Stefanie Gass, Christian business coach, podcast host, and seven-figure CEO, to talk about what sustainable growth actually looks like. Stefanie shares her Focus 4 Method for Scaling and why doing less, with more intention, is often the fastest path forward. We talk about podcasting as a long-term growth strategy, creating offers that truly serve your people, and building marketing clarity without living on social media. If you want your business to support your life, not compete with it, this episode is for you. This conversation is especially helpful for entrepreneurs who want to grow with peace, protect their capacity, and keep God, family, and freedom at the center of their business. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why podcasting is one of the most sustainable long-form marketing strategies for long-term growth How to create a clear, targeted offer that connects with the right people and actually sells How to simplify your marketing and generate more leads by building everything around one core piece of content   LINKS MENTIONED IN EPISODE:

Episode 336 showcases our hosts Dr Jake Sloane & David Segal In this episode we go through our list of strategies and ideas for clinics to thrive and grow in 2026. We discuss the concept of examining and diagnosing your 'financial health' with a detailed explanation of profit margins, balance sheets and the importance of analyzing your costs vs prices.  We also cover team management, tips to improve patient retention, rebooking strategies as well as the importance of committing to a social media and marketing strategy. 00:00 Introduction 00:41 Starting the New Year: Business Reflections 02:28 Analysing Business Performance 05:07 Understanding Financial Reports 11:02 Managing Stock and Profit Margins 33:36 Skincare and Retail Strategies 39:39 Creating Your Own White Label Brand 40:45 Memberships and Subscriptions 45:45 Income Streams: Training and Mentorship 50:41 Managing Teams and Staff Performance 56:37 Patient Retention and Rebooking Strategies 01:11:47 Marketing and Social Media Strategies 01:17:09 Conclusion and Final Thoughts ALL IA LINKS & CONTACT INFORMATION

In this episode of The Retreat Leaders Podcast, Shannon sits down with Dan Berger to talk about something the retreat industry doesn't discuss nearly enough: belonging. Dan shares his personal journey—from selling his event-planning software company for $100M, to grappling with his own sense of belonging, to ultimately creating Assemble Boise, a retreat and gathering space intentionally designed for human connection. Together, Shannon and Dan dive into: Why men are facing a serious belonging and mental health crisis How retreats can act as temporary communities that create lasting impact Why small, intimate spaces outperform big, flashy experiences How retreat leaders can design environments that feel safe, connective, and meaningful And why belonging—not content—is what people are actually paying for This is a grounded, honest conversation about the responsibility retreat leaders hold and the opportunity they have to create spaces that genuinely change lives.   What You'll Learn in This Episode Why people aren't craving more content—they're craving connection How Dan's "belonging tank" framework applies directly to retreat design The four belonging personas every retreat leader should understand Why men's retreats and men's groups are more needed now than ever How intentional hospitality creates trust, safety, and transformation What post-COVID human connection really looks like (and why retreats are booming)   Notable Concepts Discussed The "Belonging Crisis," especially among men Retreats as containers for community, not just experiences Small-group power vs. large-scale events Ethical considerations around AI and preserving human-made experiences Designing spaces that do the emotional work before the programming begins Email Dan to get a free copy of his book, or to book his amazing retreat center and get a 3rd night free: dan@assemblehospitality.com Buy Dan's Book here: https://amzn.to/4qvuyts  About Dan Berger Dan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging, and the CEO of Assemble Hospitality Group. He previously sold his SaaS company, Social Tables, for $100M. He lives in Boise, ID with his wife and daughter.   Connect with Dan here: https://assembleboise.com/    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS Dan's Background and Journey (00:01:22) Dan shares his personal history, adoption, move from Israel, hospitality career, and founding a software company. Writing the Book on Belonging (00:02:01) Dan discusses writing his book about belonging and its self-help/academic approach. Importance of Belonging in Retreats (00:03:01) Shannon and Dan explore why belonging is central to retreats and how retreats foster community. Men's Groups and Community Building (00:04:10) Dan describes his men's group, its structure, and how it builds ongoing relationships. Men's Belonging Crisis (00:05:53) Dan addresses the challenges men face with belonging, emotional expression, and the need for safe spaces. Retreats as Solutions for Men (00:08:13) Discussion on how retreats can help men, and Dan's hesitation about hosting men's retreats. Benefits of Extended Retreats (00:09:10) Shannon explains the deeper impact of multi-day retreats versus short meetings. Belonging Frameworks for Retreats (00:09:48) Dan introduces two frameworks from his book: the "belonging tank" and four belonging personas. Book Offer and Belonging Differences (00:12:09) Dan offers a free book to listeners and discusses gender differences in belonging. Motivation for Opening a Retreat Center (00:13:59) Dan explains his shift from corporate retreats to opening a dedicated retreat facility. Design and Features of The Symbol Boise (00:17:25) Dan details the layout, amenities, and unique aspects of his Boise retreat center. Transparency and Marketing for Retreat Leaders (00:18:40) Shannon praises the clarity and marketing of Dan's facility for retreat organizers. Special Offer for Retreat Leaders (00:19:41) Dan shares a booking discount and explains the profitability and versatility of his space. Closing and Resources (00:21:00) Shannon wraps up, shares links to Dan's resources, and thanks him for joining.

Your Gen Z strategy is putting your organization's growth at risk. New research from Primax, shows that only 12 percent of Gen Z consider a community or regional bank their primary financial institution. Will these Gen Z consumers move their parents' relationship out of your institution? By 2035, Gen Z will be the largest and wealthiest generation in history. And 72 percent say they face financial challenges unlike those of any other generation. They're seeking a financial partner who understands their reality far beyond a simple transaction. The bottom line is that customer loyalty is thin, opening accounts at new institutions is easy, and growth is no longer guaranteed. Today on Banking Transformed, I'm joined by Carrie Stapp, Vice President of Marketing at Primax. We're unpacking what the Banking in Focus research report reveals about what's broken in how banks approach Gen Z – and what you need to fix now before future growth moves elsewhere. This episode of Banking Transformed is sponsored by Primax Primax provides banks with payment processing services and an expansive array of value-added technology and solutions. Primax's customizable solutions, including risk management, mobile and online card management, data and analytics, loyalty programs, marketing, strategic consulting, delinquency management and contact center services, help banks profitably grow their portfolios and deliver an unparalleled experience to their accountholders. With a longstanding commitment to service excellence, Primax has been designing and providing support services for banks throughout the U.S. and the Caribbean for over 40 years. For more information, visit www.primax.us.

A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking. In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture. If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you.

Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting scholar at Imperial College Business School, discuss their research published in the International Journal of Research in Marketing. Their study of nearly 8,000 consumers across three countries examines the gap between what shoppers say they value and what they actually consider when making purchases. The conversation explores why sustainability rarely comes to mind during shopping decisions and what businesses can do to bridge this attitude-behavior gap through cognitive accessibility and contextual salience.

Unlock the real foundation of successful investing with the 4 M's of real estate: Management, Money, Marketing, and Maintenance. Discover how each of the 4 M's works, why they matter, and how one weak link can cause your entire property to underperform.

Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads the industry's first GEO testing platform for enterprise retailers, helping companies like major e-commerce and travel brands navigate AI-powered discovery channels. The discussion covers SearchPilot's multimetrics testing framework that measures performance across Google, ChatGPT, and other LLMs simultaneously, plus their breakthrough approach to "dark traffic" analysis that identifies AI-driven referrals previously categorized as direct visits.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thu, 05 Feb 2026 11:45:00 GMT http://relay.fm/tc/131 http://relay.fm/tc/131 Dan Provost, Tom Gerhardt, and Myke Hurley Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. clean 2664 Myke, Tom, and Dan chat about the latest Limited Edition Mark One, and then have a long discussion about adding personality and authenticity into marketing efforts. Links and Show Notes: Support Thoroughly Considered with a Relay Membership Limited Edition 018 – Studio Neat Craighill on Instagram BBC Radio 4 - Desert Island Discs, Sir Jony Ive, designer

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how emotions, even ones unrelated to purchasing decisions, shape what people are willing to spend. They reveal that disgust suppresses value across the board, while sadness increases openness to new products by motivating a desire for change. Topics covered:   [01:00] "Heart Strings and Purse Strings: Carryover Effects of Emotions on Economic Decisions"[02:00] How disgust, sadness, and neutrality shift buying behavior[03:00] The endowment effect and emotional influence[05:00] Why specificity matters more than positive or negative[06:00] Disgust in advertising: effective or repellent?[08:00] Can annoyance drive brand recall?  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lerner, J. S., Small, D. A., & Loewenstein, G. (2004). Heart strings and purse strings: Carryover effects of emotions on economic decisions. Psychological Science, 15(5), 337–341.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textMost leaders don't lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That's why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance.We sit down with executive visibility strategist and author Melanie Borden to map the difference between credible and performative visibility, and how to sense when you're crossing the line by chasing algorithms or trends. Melanie explains why trust is built in comments and DMs, not just in keynotes and thought pieces, and how to avoid the common missteps that erode confidence before you speak. We dig into the fears that hold experienced leaders back—overediting, legal bottlenecks, and groupthink—and we offer a practical reset: speak from lived experience, define guardrails, and let your distinct point of view lead.AI has reshaped search and discovery, but it can't manufacture presence. Melanie shows how to use AI as a thought partner without diluting your voice, then shares non-traditional KPIs that capture real influence: dark social signals, silent followers who surface months later, and even negative comments as proof of impact. The ripple effects inside a company are real—when executives lead in public, teams gain permission, recruiting gets easier, and customers see people instead of a logo. We close with a simple mindset tool to quiet imposter syndrome: keep receipts of your wins, revisit them, and move forward with clarity.If this resonated, follow, share with a colleague who needs it, and leave a quick review—your feedback helps more leaders find the show.This episode was recorded through a Descript call on January 6, 2026. Read the blog article and show notes here: https://webdrie.net/leading-in-public-without-losing-yourself-with-melanie-borden/..........................................................................

Matt is joined by World Bass Enterprises Owner and CEO, Brian Bird, along with WBE Associate VP, Stephen Bird, and WBE VP of Marketing, Dalton Smith to talk about the recent announcement of "The Champions" tournament featuring a $3 million purse that includes a 1st place price of $1.25 million. Check out World Bass Enterprises website here: https://worldbassenterprises.com/

In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today's focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn't about tactics alone; it's about identity, commitment, and making the shift from “trying” to deciding. McCall, Kathryn, and I walk you through the six missing keys that stop people from ever reaching their first One Comma Club milestone - and how to remove each one for good. From choosing the right long-term path, to becoming resourceful instead of resource-limited, to selling quietly when you need camouflage, this episode is designed to remove every remaining excuse. We also dive deep into courage - those critical 20 seconds that separate people who talk about success from people who create it - and why community is the final force that makes momentum unstoppable. Key Highlights: ◼️The three paths to scaling your funnel skills - and how to choose the one that fits your life and goals ◼️Why resourcefulness, not resources, is the real unlock to funding your next move ◼️How to sell and land clients privately through DMs when you need discretion or confidence ◼️The power of “20 seconds of insane courage” and why hesitation is more dangerous than failure ◼️How commitment and community turn belief into inevitable results This episode is where everything gets cemented. You're no longer wondering if funnels, selling, or business can work for you - you're deciding that they will. When the compass is clear, the excuses are gone, and the courage is activated, momentum becomes unavoidable. This is the point where success stops being a hope and starts becoming a process you can't unsee. ◼️⁠https://onecommaclub.com⁠ ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really mean to give without keeping score? Brad Feld has built a career by answering that question differently than almost anyone in venture capital.In this episode of Remarkable People, Guy Kawasaki sits down with Brad to unpack the philosophy behind his new book Give First, a mindset that has shaped startup communities, mentorship culture, and long-term trust across the tech world. Brad explains why generosity isn't naïve, why mentorship works best when it becomes a peer relationship, and how founders can build enduring success without transactional thinking.This conversation challenges many of Silicon Valley's most sacred assumptions—and replaces them with something more human.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is a real estate conversation with one of the most impressive young agents in the business. Cooper Murphy is 23 years old and closed 58 deals in his first full year as a real estate agent in 2025 — in a market where most people say it's “too hard to sell.” We break down exactly how he did it. We discuss what real work looks like day-to-day, why intention matters more than scripts, and how creating real value is the fastest way to build referrals and momentum. Cooper walks through his daily schedule, how many hours he's actually working, how he structures his calls and follow-ups, and why consistency beats talent every time. We also get into:Why networking works when it's done with the right intentionHow one great deal can turn into 10–15 moreThe difference between buyers and listings and where Cooper focused earlyWhy working with people your own age can compound long-termHow to think about lifetime client value instead of quick winsCreative financing and subject-to strategies and why they matter in this marketHow to analyze worst-case scenarios so you don't over-leverageWhy content and deal-sharing builds trust faster than traditional marketingThis episode is a blueprint for young agents, new agents, and anyone who wants to build a real estate business that compounds instead of burns out.

We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every advisor wants more referrals, but very few have built a business that consistently earns them.In this conversation, I sat down with Duncan MacPherson to unpack what actually makes an advisory firm referable. Duncan is the founder of Pareto Systems and one of the most respected coaches in financial services, with nearly 30 years spent working alongside top advisory firms. He explains why the advisors who scale fastest stop pitching products, start positioning a clear planning process, and build businesses that get found instead of chased.3 of the biggest insights from Duncan MacPherson…#1.) Advisors Don't Need More Referrals, They Need to Be ReferableMost advisors focus on asking for referrals, but Duncan explains why that actually creates friction. The real breakthrough happens when clients clearly understand (and can easily explain) what makes your process different. #2.) The Best Advisors Don't Sell Products, They Position Their ProcessThe biggest shift in financial services isn't technology, it's philosophy. The most successful advisors have moved on from pitching products by effectively using branding and clearly articulating a proprietary process, creating deeper engagement, stronger loyalty, and a business that scales without becoming more complicated.#3.) A Business That Depends on You Is a Business That Limits YouOne of the clearest signals of a healthy business is whether it can operate without the founder's constant presence. Duncan explains why documenting intellectual property, empowering teams, and depersonalizing the business isn't about ego—it's about freedom, sustainability, and enterprise value. SHOW NOTEShttps://bradleyjohnson.com/154FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP02255163072See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest this week is a former Pro Snowboarder who went on to work for many great brands, building an incredible career in an industry that's given him so much over the past 30+ years.From Marketing and Athlete Manager at Quiksilver in the late '90s, to roles with Dickies, DragonFly, Utopia Optics, and Alstyle Apparel. He's been responsible for managing marketing budgets, executing campaigns, producing catalogs, athlete photo shoots, creating website and social media content, writing press releases, running trade shows, and events.For the last 15 years, he's been at Mountain High Ski Resort, applying all of those skills and then adding snow park building, live events production, private and commercial on-hill film shoots,  and managing partnerships with some of the biggest brands in the industry.We're excited to hear about his journey and the revival of one of the most iconic crossover athlete events for surfers and snowboarders, the H2O Winter Classic.We welcome to the show Mr. Todd  Proffit.

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.  TackleboxSoona

Feel like you have too much to do in too little time for your business? In this short 5-minute marketing tip, I give you 3 ways to multitask your marketing. I practice what I preach and am folding my kids' clothing while I teach you about content!You will learn:What you can multitask in your marketingHow to get more done in less time when filming contentHow to be on more platforms w the same amount of effort.Ready to step on-camera with confidence? Video is the fastest and most effective way to build relationships, leads and clients online!Kim's 7-Day On-Camera Challenge: Start showing up so that your Content Converts to Cash!**Subscribe for 5-MINUTE MASTER CLASSES IN MARKETING EVERY FRIDAY.**I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee! Make sure to Subscribe so you get every episode!Please FOLLOW the show and spread the word to your friends in person and on social!Grab the Freebies!-10 Secrets to Making Video That Makes You Money-How to Get Speaking Gigs Through Content-Follow host Kim Rittberg on Instagram & YouTube to Make Better Videos that Convert ClientsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show to explain how AI image generation has evolved from six-fingered curiosities into legitimate marketing tools. And if you haven't checked out what these tools can do in the past six months, you're in for a surprise. Lauren breaks down exactly how small business marketers can create original, on-brand imagery without the stock photo budget or the production headaches. https://www.theagentsofchange.com/613 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people with clear deadlines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Super Bowl airs this Sunday and amid all the commercials, you might catch one for Columbia, the outdoor gear company. The makers of tough weather clothing partnered with Oregon' Breakside Brewery to create a lager brewed with… yup, you guessed it: bear poop. Ben Edmunds the brewery's founder and brewmaster joins the show to talk about what went in to making this lager. For more Drink Beer, Think Beer check out All About Beer.SponsorsDogfish Head Craft BreweryCalling all hop heads! Dogfish Head's 60 Minute IPA is a fantastically hoppy India Pale Ale that's beautifully balanced thanks to their unique continual hopping method. Delivering a pungent hop flavor that isn't crushingly bitter, 60 Minute is continually hopped throughout the boil for a full 60 minutes … starting to see where the name comes from?! Check out dogfish.com to learn more and to find some 60 Minute near you! Dogfish Head Craft Brewery, Milton, DE. Please drink responsibly.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: John HollGuest: Ben EdmundsSponsors: Dogfish Head, All About BeerTags: Oregon, Scat, Lager, Marketing, Football  Photo: Courtesy of Columbia Sportswear 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel underpaid, misunderstood, or stuck explaining why your work costs what it costs? Most agency owners don't wake up one day and decide, "You know what sounds fun? Running an agency." They stumble into it, usually because the job market fails them. That's exactly how today's featured guest got her start. In this episode, she'll unpack how slowly building her confidence as she gained more experienced changed her perspective on pricing and why most "thought leadership" content does more harm than good. Alicia Disantis is the owner and creative director of 38th & Kip Studio, a dual branding and design studio celebrating 15 years in business. She founded the agency during the 2008 recession, which is about as pressure-filled a launchpad as you can imagine. Before building a sustainable agency, Alicia wore a lot of creative hats: video game character artist for early mobile games, comic book artist for an urban vampire/werewolf series, and unpaid intern at a graphic design. These experiences heavily shaped how she thinks about value, pricing, and positioning today. In this episode, we'll discuss: Why agency pricing should feel scary. Educating clients who think your work is "easy." An approach to thought leadership that actually creates value. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Creating a Unique Path that Lead to Agency Ownership Like many agency owners, Alicia didn't start with a master plan. She started with a student loan bill that arrived a month before graduation and over a hundred job applications that led nowhere. When the traditional path failed, she did what resourceful creatives do: she pieced together work wherever she could find it. Freelance gigs turned into repeat work. Repeat work turned into confidence. And eventually, confidence turned into a business. She went from being an unpaid intern, to game designer, to a comic book designer, and forged a unique path, going from charging just $200 for her first freelance job to earning the confidence she needed to believe she could build her own business. Most agencies are born from survival more than a carefully thought business plan. The danger is that when you start that way, you often carry survival pricing and survival thinking far longer than you should. That early context matters, because it explains why so many agency owners struggle to raise prices later. From $200 Clients to Pricing That Feels Scary (In a Good Way) Alicia's first client paid her $200. She also did a lot of free work, because at the time, that felt like the only way in. What changed over the years wasn't some magic pricing formula. It was confidence. Marketing and creative work is deeply undervalued, especially compared to STEM or "expert" services. People don't argue over a $250 legal consult but they will argue endlessly over a logo. As Alicia grew, she learned three critical skills: Educating clients on the real cost of doing work right Having the confidence to say no Quoting prices that made her a little uncomfortable It wasn't easy, but mostly it just took time. How to Educate Clients Who Think a Logo Is "Easy" Alicia managed to reframe the value of branding for skeptical clients not by arguing but by analogizing. Instead of defending design directly, she compares it to plumbing, legal work, or real estate. You wouldn't hire a $5 freelancer to represent you in civil court, so why would you do that for the thing that represents your entire business? This framing does two things: It removes emotion from the conversation It positions branding as expert work, not artistic preference Clients should also understand the hidden cost of "cheap" solutions, especially with websites. Hiring a friend or a bargain provider usually leads to cut corners, broken functionality, and stalled growth when the person inevitably disappears. The goal isn't to lead with fear. It's to calmly explain consequences and let the client decide if cheap is really cheaper. Thought Leadership That Builds Trust (Not Clickbait) Thought leadership is an area where Alicia found significant success creating valuable educational content. In her view, it's also something most agencies get wrong. The problem isn't content volume. It's content relevance. In her experience, the key to producing this content is leading with research on what people want to hear about. She's also encountered many white papers that don't even offer any takeaways or new perspectives, which ends up diluting the trust on your brand. Alicia insists that everything she produces or is a part of must have key takeaways that her audience can translate into a real technical plan. She shared a four-part framework she uses before creating educational content: Motivation – Why does the audience care right now? Pain points – What problem are they actually trying to solve? Literacy level – How well do they understand the subject? Communication style – How do they prefer to consume information? The literacy piece is where most agencies mess up. If you speak marketing jargon to an audience that doesn't have that literacy, you don't sound smart. You sound patronizing. And nobody buys when they feel dumb. Alicia is intentional about making sure everything she puts out includes tangible takeaways—things people can write down and act on. Without that, it's just noise. Playing the Long Game with Content and Personal Brand This podcast started over a decade ago not as a growth hack, but out of curiosity. The goal was to let listeners be a fly on the wall. The payoff took years, but now it's a massive moat. People join our community and say they've been listening for years before ever raising their hand. That kind of trust doesn't come from ads with rented Lambos. But it also takes time and determination. Less than 7% of podcasts make it past episode three, and only about 1% make it beyond episode 23. From Alicia's perspective, finding your unique personality and value proposition is the hardest part of business. People are afraid to be different, but different is the whole point. Discovering your own value proposition on your own is like trying to tickle yourself. You need outside perspective to see what's actually special. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.