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Michael Youngblood joined the show to discuss investing in mortgages with the evolution of the U.S. mortgage market. He draws on more than four decades of experience in mortgage banking, securitization, and housing finance. We explored the key causes of the 2008 financial crisis, why falling home prices caught investors off guard. Michael explained the risks and opportunities of investing in mortgage-backed securities, the differences between MBSs, CMOs, and REMICs, and why prepayment risk remains a major consideration for investors. We also discussed housing affordability challenges, FHA loans, down payment hurdles facing first-time buyers, potential future changes to mortgage regulations, and the outlook for both residential and commercial real estate financing as demographic shifts, interest rates, and post-COVID trends continue to reshape the market. We discuss... How declining home prices in 2007–2008 triggered a surge in mortgage defaults and helped spark the financial crisis. Why investors, lenders, and regulators failed to anticipate the severity of the housing market collapse. How banks manage mortgage risk by selling or securitizing loans while retaining their highest-quality borrowers. The key risks investors face when investing in mortgage-backed securities, including prepayment and credit risk. The differences between mortgage-backed securities (MBSs), collateralized mortgage obligations (CMOs), and REMICs. Why mortgage market innovation has slowed significantly since the 2008 financial crisis. Exploration of potential future changes to mortgage products and regulations aimed at improving housing affordability. How adjustable-rate mortgages could be expanded without returning to the risky lending practices that contributed to the housing crisis. The challenges self-employed borrowers face when trying to qualify for mortgage financing. How falling interest rates could trigger a new wave of mortgage refinancing activity. Housing affordability challenges driven by rising home prices and large down payment requirements. How commercial mortgage lending differs from residential lending in underwriting and risk management. The growing role of family wealth transfers and financial assistance in helping younger generations purchase homes. Michael shares his outlook on housing affordability and why mortgage financing remains attractive relative to many other forms of borrowing. Today's Panelists: Kirk Chisholm | Innovative Wealth Barbara Friedberg | Barbara Friedberg Personal Finance Phil Weiss | Apprise Wealth Management Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the full show notes at https://moneytreepodcast.com/investing-in-mortgages-michael-youngblood-828
In the latest episode of Scratch, Philip Edsel, VP of Brand & Creative at Ladder, breaks down why most marketing misses the mark and what separates brands that feel cultural from those that feel tone-deaf. As fitness platforms multiply and algorithms fragment audiences, Ladder's strategy isn't to chase trends. It's to listen obsessively to what members actually want—and let that drive every creative decision. We get into: → Why cultural relevance can't be outsourced (or bought from a report) → How to build culture listening into your creative process without overthinking it → Why structuring teams around culture matters more than having the right budget → The brands that win: Skims, Bandit, Nothing-and why art direction is strategy → What happens when you listen to members instead of investors The key takeaways: Self-awareness is the number one attribute of great marketing - Most work fails because it lacks it. It's not about being clever. It's about understanding how your brand is actually perceived and what conversations are happening around it. Culture listening is structural, not magical - Put 30 minutes on your calendar every week. Get obsessed with what your audience actually cares about. Make it non-negotiable. By the time most brands catch on, they're six weeks too late. Either you have the people or you don't - You can't bottle up cultural taste. Either your team feels the pulse of what's moving culture, or it doesn't. If you don't have those people, recruit differently or organize differently. Yeti structured their entire team around communities. Most brands didn't even think of it. Listen to what your members want, not what trends are screaming - Ladder runs 45-minute surveys by the thousands. They're drowning in feedback about what members actually want. That drives product and creative not investor mandates. Simplify your language - Bad copywriting is Philip's biggest pet peeve. If it's a teaser that says "something's coming"—that's meaningless. Use words you'd actually use at dinner. Momentum is found too late for legacy brands - Challenger brands can move faster because they're willing to take creative risks informed by audience data. The inflection point is real. You have to be willing to swing. Watch this episode: ▶️ YouTube: https://youtu.be/pYQH4xUeU9o Scratch is a production of Rival, a marketing innovation consultancy. Hosted by Eric Fulwiler, featuring Philip Edsel of Ladder. Find Rival: wearerival.com | LinkedIn Find Eric: LinkedIn Find Philip: LinkedIn Find Ladder: joinladder.com Say hi: media@wearerival.com Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here
As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two keynote speakers from our upcoming B2B Ignite conference: Fiona McKenzie, President Europe at Marketbridge, and Nick Mason, CEO of Turtl. Together, they explore the shift from a knowledge economy to a judgment economy, and what it means for B2B marketers. The conversation examines how AI can help teams execute at scale while elevating the importance of human qualities such as instinct, taste, and strategic decision-making across content, buying groups, and complex go-to-market motions. The discussion also tackles the realities of "perfect-fit" marketing, why attribution will never be an exact science (and why that's okay), and how CMOs can build the trust needed to secure investment in brand and thought leadership. If you're looking to take ownership of the growth agenda and thrive in what could be a golden age for B2B marketing, this episode offers a practical roadmap. B2B Ignite takes place on 1 July in London. Listeners to the podcast can save 20% on their ticket to B2B Ignite 2026 – simply enter the discount code PODCAST when prompted at check out.https://events.b2bmarketing.net/b2bignite
EeroQ is unusual in two ways. It's the only company in the world commercializing electrons-on-helium qubits, a modality first proposed by Platzman and Dykman in Science in 1999. And it was founded by Nick Farina — a software entrepreneur, not a physicist — who got pulled into the field through a Chicago theater board where he met his future co-founder, then-PhD student Johannes Pollanen.This conversation matters now because EeroQ has had an unusually productive twelve months: a Physical Review X paper demonstrating single-electron control above 1 Kelvin, a January 2026 result on controlling up to a million electrons with fewer than 50 control lines, and — published in Nature Physics on June 15, 2026 — the first demonstration of strong coupling between a microwave photon and a single electron on helium, the cavity-QED readout-and-control link the platform depends on. If you're trying to understand which "second-tier" modalities deserve serious attention — and how a small, capital-light team in Chicago is thinking about scale-first hardware design — this is a useful listen.SponsorThis episode is brought to you by Outshift, Cisco's incubation engine. The need for computational power is rapidly increasing in every sector. From drug discovery to material innovation to complex financial modeling, classical systems are reaching their absolute limits. It's time for a paradigm shift. The answer is a scalable quantum network, built on open standards and vendor-agnostic architecture. By uniting distributed quantum devices, you unlock limitless computational power.Learn more about the Cisco Universal Quantum Switch at Outshift.com.Go deeper with the blog post The switch that quantum networking has been waiting for.What We Get IntoHow a Chicago theater board led to one of the most unique qubit companies in the fieldWhy electrons-on-helium failed in the early 2000s and why circuit QED, dry fridges, and CMOS now make it viableThe physical picture: a thin superfluid helium film coating a CMOS chip, with electrons trapped a few nanometers above the surface by their own image chargeWhy EeroQ pivoted from motional states to spin qubits after Steve Lyon (Princeton) joined as CTO — and the predicted 10+ second coherence times that come with itThe "build a quantum computer in reverse" philosophy: starting from a million-qubit architecture and working back toward two-qubit gatesHow the "Wonder Lake" chip controls 2,432 future qubit sites today, and why that's an engineering milestone rather than a qubit countHonest framing of where EeroQ actually is: no two-qubit gate demonstrated yet, with a tape-out target of ~10,000 qubits by late 2028Why dipole-dipole gates come first and exchange gates come later, borrowing from the spin qubit playbookThe case that scaling — not qubit quality — has been the field's slowest-moving problem over the last decadeResources & LinksGuest & CompanyEeroQ — Company site for the only commercial electron-on-helium quantum hardware effort.EeroQ Publications — Peer-reviewed papers and preprints from the team.Building a Quantum Computer in Reverse (EeroQ Blog, July 2023) — Farina's own articulation of the scale-first design philosophy discussed in the episode.Key PapersKoolstra, Glen, Beysengulov et al., "Strong coupling of a microwave photon to an electron on helium," Nature Physics, June 2026 — First demonstration of strong coupling between a microwave photon and the quantized motional state of a single electron on helium, including observation of vacuum Rabi splitting — establishing the cavity-QED readout link at the heart of EeroQ's architecture. This result was under embargo when the episode was recorded.Castoria et al., "Sensing and Control of Single Trapped Electrons Above 1 Kelvin," Physical Review X (2025) — The 1 K result Nick references; demonstrates charge sensing but not yet coherent spin manipulation.Koolstra et al., "High-impedance Resonators for Strong Coupling to an Electron on Helium," Physical Review Applied (Feb 2025) — The resonator architecture underlying EeroQ's cQED control approach.Electron-on-helium qubit (Wikipedia) — Useful overview including the original 1999 Platzman & Dykman Science proposal and Steve Lyon's 2006 spin-qubit paper in Physical Review A.Press & ContextEeroQ Makes World-First Breakthrough in Electron Qubits Floating on Helium (EeroQ, June 2026) — Company announcement of the Nature Physics strong-coupling result.EeroQ Solves the "Wire Problem" (PRNewswire, Jan 2026) — The million-electrons / fewer-than-50-wires result Nick cites.Individual electrons trapped and controlled above 1 K (Phys.org) — Independent coverage of the PRX paper.EeroQ Achieves Tape-Out of "Wonder Lake" Chip (The Quantum Insider, July 2023) — Background on the 2,432-site CMOS chip discussed in the episode.EcosystemChicago Quantum Exchange — The regional consortium EeroQ benefits from.Illinois Quantum and Microelectronics Park — The state-backed quantum park anchored in Chicago.Key Quotes & InsightsOn the contrarian thesis: "Scaling is actually the hardest part of building a quantum computer." Nick argues the field has made real strides on gate fidelity, error correction, and algorithms over the last decade — but not nearly enough on the path to hundreds of thousands or millions of qubits.On building in reverse: Rather than starting from a two-qubit gate and "hoping and praying to find ways to scale," EeroQ started by asking what a million-qubit processor would have to look like — which forced the choice of CMOS as the only manufacturing technology humanity has ever used to build features at that scale.On honest status: "We d...
The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer of the Americas at Kantar, to explore how brands can maximize creative effectiveness in an era of AI-generated content, always-on channels, and exploding creator ecosystems. Jeff unpacks how leading brands are embedding decision intelligence directly into their creative workflows, turning insight into confidence and driving real marketing impact. He also covers effective creator marketing and what it looks like when CMOs and their teams put it to work. Tune in to hear how Kantar is helping leading brands move from instinct to evidence, and setting the agenda for creative impact at scale.
Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received
In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.In this episode, we cover:What to expect from Cannes Lions in 2026 What's changing in advocacy & creator marketingThe Lion judgement process at CannesOpportunities for CMOs to elevate marketing in boardrooms How to effectively measure community The next generation of CEO & CMO'sBuilding community through credibility Chapters00:00 Welcome and Guest Intro01:36 How Cannes Lions Has Evolved05:20 CMO Pressure and Priorities09:05 How Cannes Lions Judging Works15:12 Proof Creativity Drives Growth18:31 Merging Brand and Performance22:14 Boardroom Alignment and Metrics29:31 How to Measure Community Impact34:19 The CMO of 203039:25 You Cannot Buy Attention42:28 AI and Creative Possibility45:01 Cannes Week Wrap Up
For decades, the legal sector has been built around deep partner relationships, reputation and specialist expertise. But buying behaviour is changing – and the traditional model is under pressure.This week, Benedict speaks to Tricia Weener, Chief Marketing & Business Development Officer at Linklaters, about how law firms are adapting to a more complex, competitive and procurement-led market.As clients become more global, more formal in how they buy and more demanding in what they expect from their advisers, reputation alone is no longer enough. Law firms now need to show the breadth of the whole firm, build multi-level client relationships and demonstrate expertise across sectors, practices and jurisdictions.The conversation explores how business development and marketing are moving from reactive support functions to more proactive strategic partners inside law firms. Tricia explains why clear client strategy, segmentation, governance and data are becoming more important, and how marketing and business development teams can help partners focus resources where they will have the greatest impact.This is a practical conversation about growth, relationships and the changing role of marketing in professional services – and why the future of legal marketing will depend on becoming more connected, more strategic and more aligned to the business.00:01:30 – How legal buying behaviour is changing00:05:30 – Why reputation alone is no longer enough00:08:20 – Moving from single partner relationships to wider client coverage00:12:15 – Why client strategy matters in law firm growth00:17:30 – Balancing entrepreneurial partner relationships with firm-wide priorities00:22:20 – The role of governance in deciding which opportunities to pursue00:26:00 – How marketing and business development are becoming more proactive inside law firms00:31:40 – Why data and talent both matter in earning credibility00:36:10 – Changing the perception of marketing from service centre to business partner00:42:00 – Why marketing can act as the glue across the firm00:46:30 – What the future of legal marketing could look likeB2B Marketing: The Provocative Truth is a podcast by alan. agency. MD Benedict Buckland speaks to CMOs and marketing leaders to uncover the most uncomfortable truths in the world of B2B.Subscribe here and be the first to know when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Some CMO opportunities look promising right up until you stop asking, "Can I land this?" and start asking, "Can I actually win at this company?" In a market that is warmer than it was a year ago but still unforgiving, Hugh Marshall of Heidrick & Struggles argues that CMOs need to approach the search with two-way diligence. The offer matters, but so does knowing whether the company, CEO, board, investors, and growth expectations are aligned enough to support real success. With that recruiter 's-eye view, Hugh joins Drew to get inside today's CMO search, from PE-backed pressure and growth-stage churn to comp conversations, equity tradeoffs, and the big career bets hiding inside the fine print. Call it a reality check for CMOs who want the next role to be the right one. What You'll Learn: How to spot risky CMO roles before you're in too deep Why two-way diligence is now non-negotiable How AI fluency is reshaping CMO candidacy What makes candidates stand out in the interview process Know what you're walking into before you say yes. Tune in for Hugh's candid take on today's CMO market, the hidden dynamics behind the offer, and the signs of a truly winnable role. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove, break down how they're implementing AI into team workflows, and how marketers can start discussing AI implementation with teams mindfully. They also dig into grassroots marketing tactics and the power of bringing your brand to consumers. CMOs on CMOs is a new series from Ad Age. Each episode will feature two marketing leaders, discussing the trends, changes and trials of their work. Stay tuned for more episodes in the coming months.
Nerissa Sardi is a prominent marketing executive, advisor, and community builder specializing in B2B marketing leadership, community growth, and organizational design. Here is a short overview of her background and key roles:Club CMO: She serves as the Executive Director of Club CMO (formerly The CMO Club), a major global member organization that connects chief marketing officers and senior brand executives for peer-to-peer networking, knowledge sharing, and professional development in a non-sales environment. In this role, she works closely with marketing leaders across top-tier global brands to foster community and address the modern challenges of marketing transformation. Sardi Consulting: She is the Principal and Founder of Sardi Consulting, where she acts as a strategic advisor and fractional/interim marketing leader for select mid- to large-sized enterprise CEOs and CMOs. Her consultancy focuses on strategic planning, marketing team development, AI adoption, and organizational design. Prior Marketing Leadership: Throughout her career, Sardi has held various high-level marketing roles across industries, including tech, healthcare, and education. Her previous roles include serving as Head of Marketing at Medici, Vice President of Marketing at MedSpring Urgent Care, and VP of Marketing for Galileo Learning.
Messen gehören zu den teuersten Marketingmaßnahmen im B2B – doch bei vielen Unternehmen enden sie mit einer Excel- oder Papier-Liste, mit Visitenkarten in der Jackentasche und einem Follow-up, das Wochen zu spät kommt. In diesem Webinar zeigt dir Kevin-René Schilling, wie du den gesamten Messeprozess – von der ersten Einladung über die Leaderfassung vor Ort bis zum automatisierten Follow-up und der Pipeline-Auswertung – mit Salesforce und MCAE (ehemals: Pardot) systematisch digitalisierst. Anhand konkreter Praxisbeispiele erfährst du, wie automatisierte Einladungsstrecken, digitale Leaderfassung am Stand, mehrstufige Follow-up-Journeys und sauberes Kampagnen-Reporting ineinandergreifen – und wie du damit den ROI deiner nächsten Messe messbar steigerst. Folgendes hast Du nach dem Webinar gelernt: - Du verstehst, wie ein durchgängig automatisierter Messeprozess in Salesforce Marketing Cloud Account Engagement (ehemals: Pardot) aufgebaut ist – von der Einladung bis zur Pipeline-Auswertung. - Du kennst die typischen Fehler und Ineffizienzen im Messeprozess und weißt, wie du sie mit Automation eliminierst. - Du erhältst konkrete Beispiele für automatisierte Einladungsstrecken mit Segmentierung, Remindern und A/B-Testing. - Du weißt, wie du Leads am Messestand digital erfasst, scorst und in Echtzeit ins CRM überführst. - Du lernst, wie mehrstufige Follow-up-Automationen aufgebaut werden, die Messekontakte systematisch in qualifizierte Opportunities verwandeln. - Du verstehst, wie du den Erfolg deiner Messe über Salesforce-Kampagnen transparent bis in die Pipeline und den Umsatz hinein auswerten kannst. Zielgruppe: - Marketing-Manager und Event-Verantwortliche, die Messen organisieren und ihre Prozesse rund um Einladung, Leaderfassung und Follow-up professionalisieren wollen. - CRM- und Marketing-Automation-Verantwortliche, die MCAE (ehemals: Pardot) oder Salesforce bereits nutzen und den Messeprozess als automatisierten Use Case aufbauen möchten. - Marketingleiter und CMOs, die den ROI ihrer Messeteilnahmen transparent machen und von reiner Lead-Zählung auf Pipeline-Messung umstellen wollen.
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins WARC's Catherine Driscoll to reflect on what he's learned about leadership, creativity and growth from his conversations with hundreds of marketers, and to discuss what today's marketers can do to build influence, navigate change and create lasting impact at their brands.
“I will defend brand to the death.” Ty Heath, Global Director of Thought Leadership at LinkedIn and Jury President for the B2B Creative category at Cannes Lions 2026, joins Conor Byrne on That's What I Call Marketing for a conversation about B2B marketing, brand building, AI search, thought leadership, creativity and the future of buying decisions.Ty has helped shape some of the most influential thinking in modern B2B marketing through The B2B Institute at LinkedIn, including work on the 95/5 rule, brand and demand, buying committees, B2B creativity and the emotional nature of business decision-making.In this episode, Ty shares her journey from high-performance athletics to Google, Nestlé, IBM and LinkedIn, and explains why the lessons of elite sport still shape how she thinks about leadership, resilience and long-term practice. The conversation then moves into some of the biggest questions facing marketers today. What changes when buyers use AI tools and LLMs to build their shortlists? How should brands think about visibility, authority and credibility in an AI-assisted search world? Does gated content still make sense? Why does brand still matter when algorithms and AI tools are influencing discovery? And what will Ty be looking for as Jury President of the B2B Creative Lions at Cannes Lions 2026?This episode is part of the Cannes Sessions, sponsored by The Digital Voice, the amplification agency working with leading ad tech and martech companies globally. The Digital Voice helps brands show up across the full mix, from global press and thought leadership to content, social, events and creative, including major moments like Cannes Lions.What you will learn:Why Ty Heath says she will “defend brand to the death”How B2B marketing moved beyond rational messaging into emotional decision-makingWhy The B2B Institute focused on what does not change, not just what is changingHow the 95/5 rule helped reframe long-term B2B growthWhy buying committees need to feel safe before they say yesWhat AI search and LLMs mean for B2B discoverabilityWhy authority, credibility and reputation now matter moreHow brands can be visible to buyers and surfaced by AI toolsWhy gated content can create a trade-off between lead capture and reachHow employee and executive voices can build trust at scaleWhat Ty will be looking for in B2B creative work at Cannes Lions 2026Why B2B creativity is finally getting the attention it deservesTimestamps:03:03 – From elite athletics to marketing leadership10:51 – Google, Nestlé, IBM and finding a path into marketing15:20 – Why words, language and communication carry responsibility17:52 – The emotional reality of B2B decision-making18:57 – Building The B2B Institute and changing B2B marketing21:55 – Brand and demand, the 95/5 rule and long-term growth23:18 – AI, LLMs and the changing future of discoverability27:42 – Buying committees, buyability and making decisions feel safer30:36 – The gated content debate35:14 – Why brand still matters in an AI-assisted world38:58 – Employee voices, executive presence and B2B credibility43:23 – Cannes Lions 2026 and the rise of B2B creativityListen to more episodes of That's What I Call Marketing for conversations with leading marketers, CMOs, founders, strategists and creative thinkers on brand, effectiveness, creativity, marketing leadership and the future of the industry.#B2BMarketing #BrandBuilding #TyHeath #LinkedIn #TheB2BInstitute #CannesLions #B2BCreativity #MarketingEffectiveness #ThoughtLeadership #AIsearch #LLMSEO #GEO #BrandAndDemand #MarketingLeadership #ThatsWhatICallMarketing Hosted on Acast. See acast.com/privacy for more information.
What if you never made a cold call, never sent a cold email, and still built a global agency with 140 clients across four continents? In this episode, Joel Strauss, founder of Strauss Communications, shares how being fired at the start of Covid with zero clients led to building a boutique PR agency that has now worked with over 140 companies across four continents. Almost every single one came through a relationship. Joel's story has three chapters: starting the business, scaling it, and saving it. Each one hinged on a personal relationship at exactly the right moment. Including the meeting in Madrid that pulled his agency back from the brink after October 7th changed everything overnight. [00:03:30] What He Does and Who He Serves Runs Strauss Communications, a boutique PR agency for tech startups Services cover organic media coverage, content, and social media 95% of clients are tech companies; most are referred through relationships [00:04:30] How He Got Into PR Idealized politics; left after nearly two years deeply unhappy Quit, traveled South America, then went on a boys' trip to Montreal Met his brother's former roommate who connected him to a PR firm in Tel Aviv He packed up everything in New York and moved within two weeks [00:06:00] The Introduction That Started Everything His brother's former roommate saw a fit between his background and the agency The firm had political and tech clients; Joel had just enough experience to be relevant That one connection opened the door to a new industry and a new country Every step of his career since traces back to that trip to Montreal [00:07:00] What Inspires Him Gets a bird's eye view of tech across fintechs, AI, semiconductors, and more Works directly with founders, CMOs, and CEOs of innovative companies Has helped companies go from unknown to dominant positions in their markets [00:08:30] Client Impact A niche plywood replacement client started getting people knocking on their door from PR alone Several clients successfully raised investment rounds after investors cited media coverage All contracts are month to month; some clients have stayed for over three years Retaining clients through results rather than contracts is the proof of delivery [00:11:30] Starting the Business: The Boss Who Fired Him Was called into a hearing to be fired at the start of Covid Kept his cool and told his boss he understood and didn't take it personally That same boss became a mentor and referred several of his first clients Joel's wife co-founded the business with him; their relationship has been foundational [00:13:00] Scaling the Business: A Former Colleague A former colleague he stayed close with over the years eventually joined his team That person brought in key client relationships that led to major results The companies he helped raise in the US all came through this one relationship Maintaining cordial connections over time is what made it possible [00:13:30] Saving the Business: The Madrid Meeting After October 7th, Israeli tech clients sent staff into reserve duty overnight Lost half the client base almost overnight A founder from South America emailed out of nowhere; they met in Madrid by chance That relationship became a client and turned the company around [00:17:00] Vision Going Forward Wants to scale without sacrificing service quality Growing through relationships rather than cold outreach remains the core model Using AI to handle busy work so the team has more time with clients Boutique, high-quality, and relationship-driven is the identity they will not trade away [00:19:30] What Makes Them Different Most agencies charge $15,000 to $25,000 a month and put junior staff on accounts At Strauss Communications, senior people handle everything Contracts are month to month; they have to earn it every single time That pressure is what keeps the work sharp and the results consistent [00:20:00] Why He Started His Own Agency Was hired in-house at a tech company and told to bring in expensive PR firms It was him landing TechCrunch and Reuters; the firms were getting paid for his work Saw the gap and built an agency that actually delivered at the senior level [00:23:30] Thinking Broader Than Coverage Most agencies just pitch placements; Strauss Communications thinks strategically Also offers white papers and content with both PR and marketing value Measurable deliverables make it easier for marketing teams to justify the spend A webinar built from one piece of content recently generated 150 sign-ups [00:25:00] Final Word: Relationships Are a Cultural Advantage Noticed that relationship building is more open in Israel and Spain than in the US In the US, getting to the CEO requires going through several gatekeepers first Being of service and being known for it builds a reputation that compounds over time KEY QUOTES "Every step of my story is intimately intertwined with personal relationships." - Joel Strauss "A lot of good and innovation can happen when people are more open to giving of themselves and giving their time." - Joel Strauss CONNECT WITH JOEL STRAUSS Website: https://www.strausscomms.com LinkedIn: https://www.linkedin.com/in/joelstrauss1 Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts | Spotify | iHeart Radio | Stitcher
With MAD//Fest just weeks away, in this episode of the NDA podcast Editor in chief Justin Pearse and publisher Andy Oakes are joined by MAD//Fest co-founder Dan Brain for a wide-ranging chat covering this year's event, the state of the industry, and why we all need a human touch.This year's MAD//Fest, for which NDA is a long-time partner, theme is "the human touch", a deliberate counterweight, Brain explains, to an industry currently obsessed with AI. As the pendulum swings from hype to widespread implementation, MAD//Fest's line-up is focussing on human creativity, craft and connection rather than chasing the robots.The trio also dig into how AI is changing perceptions in content, PR and marketing. Press releases obviously ChatGPT createdd are increasingly ignored, and we discuss a growing sense that audiences can spot, and instinctively devalue, anything that looks AI-generated. On the speaker front, Brain reveals Louis Theroux will appear at MAD//Fest for the first time, off the back of his Netflix Manosphere documentary, to explore the role brands play in funding online content. He's joined by comedian Munya Chawawa, plus the CMOs of Burger King and McDonald's.Brain discusses the sheer scale of pulling MAD//Fest together: coordinating 560-plus speakers, navigating the quirks of the Truman Brewery as a venue, and the year-round sales and rebooking effort behind a three-day show. Looking ahead, MAD North will expand beyond Manchester into Leeds, Newcastle, Liverpool, Edinburgh and Glasgow, with Amsterdam mooted as a possible future market.And we discover they Dan Brain's spirit animal is a seal.
Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, accountability, and common language to an industry that has long relied on applause, attendance, and glossy recap reports instead of true performance measurement.This episode we discuss:Alicia's path from advertising and media measurement to building Crowd Access.Why experiential marketing has outgrown the language it borrowed from digital.The problem with measuring live events through attendance, applause, and surface-level engagement.Why brands need to define what success looks like before an activation is built.How Crowd Access is creating the first independent measurement standard for experiential marketing.The role of the Experiential Power Index, or EPI, in evaluating events and sponsorship opportunities.Why transparency, common language, and real-time measurement are critical to the future of the industry.How experiential teams can move from post-event “autopsy reports” to actionable insights while an event is still happening.Why agencies are often unfairly tasked with proving ROI without the right tools or shared metrics.How better measurement can help brands justify larger experiential budgets to CMOs, CFOs, and leadership teams.Follow Alicia and Crowd Access at:https://www.crowdaccess.co/https://www.instagram.com/crowdaccess/Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/
Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better. That insight changes everything, from how you position payments to how you build a team that can sustain growth as a challenger. In the latest episode of Scratch, Rory breaks down the playbook that lets Checkout compete with global giants. Brand preference wins 95% of B2B deals before salespeople ever show up- so your marketing owns the invisible 60% of the buyer's journey. Challenger brands win by picking one fight and building culture around it, not chasing everything competitors do. He reveals the three-part formula: focus your core business, build your culture, reinvest profit. Consumer marketing skills-data, insight, action-are B2B's secret superpower. And his rule: if you wouldn't say it at dinner, don't write it in marketing. The key takeaway: Brand preference wins deals - 95% of the time, the brands on the day-one top-five list are the ones that win. B2B buyers spend 60% of their journey before contacting a salesperson. Define your focus as a challenger - Compete on what's different, not on what competitors do better. Checkout only does digital payments to stay focused while competitors spread across multiple business lines. Three elements beat category norms - Focus on your core business, build the human operating system (culture, people, vision), then reinvest capital in new products. Consumer marketer skills are powerful in B2B - Data, insight, action, brand building, and performance marketing from the consumer world unlock B2B success. Understand stakeholder maps - B2B is complex: CTOs influence CFOs, recommenders influence buyers. Map those relationships to win. Simplify your language - Ditch jargon like "frictionless" and "seamless." Use words you'd use at dinner. Marketing becomes more interesting and understood. Marketing is logic and magic - Be both data-driven and creative. Avoid letting fiefdoms kill integrated work. Join everything together. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/chR0mn9Pum0 Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he's joined by Rory O'Neill of Checkout.com in this episode. Find Rival online at www.wearerival.com, LinkedIn Find Eric on LinkedIn Find Rory on LinkedIn Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here
The best fractional CMOs in the room aren't the ones talking the most. This episode makes the case that silence, in negotiations, in pricing conversations, and especially around how you get your work done, might be the sharpest tool in your practice right now. What gets unpacked is a real situation: a CMO who cut their rate, earned their upside, and then watched it potentially slip away because nothing was in writing and the instinct to act fast overrode the wisdom to wait. From there, the argument expands into something bigger about AI, efficiency, and who actually gets to enjoy the gains when your output doubles but your hours don't. Key Topics Covered: Why verbal agreements with clients will cost you, every time The case for waiting before sending that invoice Stating your price and saying nothing after How AI efficiency changes the value equation for fractional CMOs Why you should never volunteer how fast or easy something was The HVAC tech and the dentist: getting paid for discernment, not duration Increasing your usefulness without expanding your scope Take the First Step Toward Growth with CMOx Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning around legacy brands like JCPenney, Greg explains why the biggest risk brands face today isn't failure, it's being ignored. We discuss how to create safe spaces for dangerous ideas, why AI risks making marketers more cautious, and the hidden cost of playing it safe.Greg also shares the traits of great CMOs, the future of agencies and pitching, the campaigns he's most proud of, and the advice he'd give to the next generation of creatives.Thanks for System1 for supporting the podcast: https://system1group.comTimestamps00:00 - Start01:43 - Who are Mischief and what do they stand for?04:26 - What would Greg Hahn's walk on track be?05:05 - How to make a safe space for dangerous ideas07:46 - Is AI making us play it safe?10:37 - What is the real cost of playing it safe?14:31 - The Mischief strategy behind Tubi16:20 - Tubi's famous Super Bowl interruption campaign17:20 - The reward prediction error theory22:16 - Turning around a large legacy business like JCPenney25:55 - The traits of a successful CMO28:06 - The JCPenney movie trailer30:16 - Goldfish Chilean Sea Bass campaign35:51 - Why Greg likes George Felix as a CMO37:09 - The work that Greg is most proud of38:03 - What does the future of pitching look like?40:50 - How much of Mischief's work comes from pitching42:13 - The future of social media43:17 - What other agency work is Greg envious of?45:03 - What would Greg do if he wasn't afraid?48:01 - What does the future creative agency look like?49:14 - What does the future CMO role look like?51:12 - What does Greg want to achieve next?53:29 - Greg's advice for young creatives54:25 - What's the best advice Greg Hahn has ever been given?56:59 - What content does Greg consume? - Post chat
In a market where everyone has smart people, strong credentials, and now access to the same AI tools, what is the actual differentiator and how do firms truly stand out? On today's episode of the CMO Series Podcast, Alex Haidar is joined by Roanne Neuwirth, a B2B enterprise marketing leader and advisor whose career spans over two decades across law firms, global management consultancies, and boutique professional services firms. From Hale and Dorr to Boston Consulting Group, Farland Group, and Bates Communications (acquired by BTS), Roanne has spent her career working with leadership teams to define market position, build client relationships, and drive sustainable growth. Roanne brings her unique outside-in perspective to challenge how legal and professional services marketers think about positioning, growth, and the role of AI. She makes the case that while technology levels the expertise playing field, genuine thought leadership and client feedback programmes are more important than ever in advancing marketing into the strategic force that truly differentiates. Roanne and Alex discuss: What actually separates the firms that grow from the ones that stand still Why marketing should be at the table driving growth, not sitting behind it The difference between a market position and a service list, and why so few firms get it right Where firms are going wrong on AI, and what they should be asking instead Whether the bar for building authentic client relationships has been raised Her number one piece of advice for the next generation of professional services CMOs
Most leaders think they are delivering a great customer experience. Pierre Charchaflian of IBM says they are delivering yesterday's version. The new standard is not fixing problems when customers report them. It is knowing about the problem before the customer does, and solving it before they have to ask. That shift, from reactive to anticipatory, is what separates the brands that customers stay loyal to from those they leave without explanation. The technology to do it exists right now. Most companies are not using it. Pierre has spent 25 years at the intersection of data, technology, and customer experience, and he says this transformation is unlike anything he has seen before. The window to act is open. It will not stay that way. What You Will Learn About Anticipating Customer Needs With AI: What agentic AI actually is in plain language, why it is fundamentally different from prior AI capabilities, and what it means for your CX strategy starting now Why IBM's research found that technology stack limitations, not budget or talent, are the number one barrier preventing CMOs from delivering the customer experience they already know they need to deliver How agentic search engines are becoming a direct threat to brand digital presence, and what leaders need to do before their customers' AI agents start bypassing them entirely Why anticipating a customer's need before they express it is now a measurable competitive advantage, and what separates the companies building that capability from the ones still reacting How AI can read sentiment, detect frustration signals across structured and unstructured data, and trigger a response before a customer decides to leave Why conversion is the metric that tells the truth about whether your customer experience is actually working, and what NPS and CSAT consistently miss Download IBM's Win the Moment report now: https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/customer-intent?utm_id=Stacy-Sherman-AdobeSummit-LinkedIn-IBVCMOStudy-04-16-26 #IBMPartner Have a question or thoughts to share? Leave a voice message: https://www.speakpipe.com/StacySherman Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies.
Why This Episode MattersFirgun Ventures launched in late 2025 with a $70M first close anchored by the Qatar Investment Authority and a mandate that doesn't exist anywhere else in the market: lead Series A and B rounds in quantum scale-ups globally. Kris Naudts is a neuroscientist and former Culture Trip founder whose path to quantum runs through a near-fatal medical misdiagnosis. Zeynep Koruturk spent over a decade building the Goldman Sachs Tech Initiative and meeting more than a thousand founders. Both were early angels in what became Quantinuum.If you're trying to understand how quantum companies actually get financed between the lab and the IPO window — or why a specialist fund needed to exist at all — this conversation is one of the clearest views available. It's also a useful frame for founders thinking about what an informed institutional investor actually does in a round.SponsorThis episode is brought to you by Outshift, Cisco's incubation engine. The need for computational power is rapidly increasing in every sector. From drug discovery to material innovation to complex financial modeling, classical systems are reaching their absolute limits. It's time for a paradigm shift. The answer is a scalable quantum network, built on open standards and vendor-agnostic architecture. By uniting distributed quantum devices, you unlock limitless computational power.Learn more about the Cisco Universal Quantum Switch at Outshift.com.Go deeper with the blog post The switch that quantum networking has been waiting for.What We Get IntoWhy Kris's ALS misdiagnosis became the conviction event that pulled him from media entrepreneurship into quantum investingHow Zeynep's decade at Goldman Sachs Tech Initiative shaped her pattern-matching for deep tech, and where that pattern-matching breaks down in quantumThe structural reason Series A/B is the real bottleneck in quantum financing — and why precede and seed capital is no longer the gap people assume it isHow Firgun underwrites engineering and execution risk after the scientific risk is largely retiredWhy a quantum-specialist fund unlocks soft commitments from larger institutions that otherwise stay on the sidelinesThe role of Firgun's "scientific co-founder" Professor Mete Atatüre and the need for sub-specialist diligence across modalitiesHow Firgun thinks about portfolio construction across silicon-spin/photonic (Photonic Inc.), silicon CMOS (Quantum Motion), and other architectures without picking a qubit winnerWhy a truly global mandate is a feature, not a focus problem, given how concentrated quantum talent is in roughly a dozen ecosystemsHow sovereign capital, US equity-stake announcements, and geopolitical fragmentation are starting to reshape who can invest in whatWhy the binary "fault-tolerant or bust" framing of quantum investing misses the gradient of capability that drives near-term valueResources & LinksGuest & FirmFirgun Ventures — The fund's homepage, with the team and "Time to Talk Quantum" podcast featuring the founders' own framing of the market.Firgun Ventures on Crunchbase — Confirms London HQ, global mandate, and Series A/B focus.Fund Launch & ThesisFirgun Ventures Launches $250M VC Fund to Invest in Quantum — The Quantum Insider — Launch details, QIA anchor commitment, and founder backgrounds.Firgun Ventures Launches With $70M for Quantum Tech Innovation — TechFundingNews — Deeper breakdown of the LP roster and market rationale.Firgun Ventures: Scaling Quantum Beyond the Early Stages — Future of Computing — Extended interview with Kris and Zeynep on the Series A/B bottleneck.Portfolio Companies MentionedFirgun Invests in Photonic Inc. — The Quantum Insider — Firgun's first portfolio investment in DARPA-validated Photonic Inc.Photonic Inc.'s World-First Quantum Teleportation — QC Report — Technical context on the "Entanglement First" silicon-spin/photonic architecture.Photonic Inc. Closes $200M+ Round — The Quantum Insider — Final close at a $2B valuation.Quantum Motion Raises $160M Series C — The Quantum Insider — Firgun's first European investment in silicon CMOS quantum computing.Quantum Motion's Silicon CMOS Approach — Technologies.org — Technical analysis of the CMOS scalability thesis.Key Quotes & InsightsKris on the conviction event: "If you're expecting to die and then you're told you're going to live, you have to rethink it yet again… You can go in the direction of enjoy every day, or you can go in the direction of let's try to do something meaningful with whatever time I have left."Zeynep on the real bottleneck: Pre-seed and seed capital in quantum is no longer the gap — the A and B rounds are. Roughly 40% of companies in the space need that bridge to unlock larger institutional capital, and almost no one is set up to lead it.Kris on diligence limits: No one person can underwrite the full quantum stack. Firgun pairs a "scientific co-founder" with sub-specialists for each modality, because in quantum "no propositions sound stupid" — and that's exactly the problem.Zeynep on the asymmetric bet: Quantum is one of the few areas where geopolitical reality creates a floor under the downside. The West can't afford to lose, which means funding will be there long enough for the right companies to mature.Kris on willing the timeline: "You cannot will it into being. The space will evolve at the pace it is set to evolve with the capital and the talent in it." A useful corrective for anyone pitching a five-year cure-for-Parkinson's roadmap.Related Episodes
Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers distrust platform-reported results, the rise of outcome-based measurement, the role of verified purchase data, AI-driven optimization, media waste, and the future of advertising accountability. Takeaways 91% of marketers distrust platform-reported results, signaling a major measurement credibility gap. Brands want to optimize toward real purchase outcomes, but technical and organizational barriers remain. Verified transaction data and independent measurement are becoming essential for improving accountability. Reducing delays and complexity between purchase data and optimization systems can improve campaign performance. AI can enhance marketing outcomes, but its effectiveness depends on the quality of the data it receives. CMOs face growing pressure to prove measurable business results and justify marketing investments. Chapters 00:00 Introduction to the Affinity Solutions Outcome Marketing Council 00:29 Why the council was created and its mission 01:34 The new report: Measurement's Tipping Point 02:28 Challenges connecting ad exposure to purchase behavior 03:06 Key survey findings and marketer sentiment 03:19 Why 91% of marketers distrust platform-reported results 05:31 Why marketers still rely on proxy metrics 07:10 The value of real purchase and transaction data 08:21 Barriers preventing outcome-based optimization 09:17 Platform measurement challenges and attribution overlap 09:38 Speed, data paths, and optimization challenges 10:53 The importance of third-party measurement 11:10 How much waste exists in media measurement? 13:04 Best practices for verified outcomes and optimization 14:20 How far the industry has progressed in recent years 14:44 AI, data quality, and marketing performance 16:45 Advice for CMOs navigating measurement uncertainty 17:43 Organizational change and financial accountability 18:30 Why the opportunity for innovation remains strong Guests: Ari Paparo, Damian Garbaccio, Doug Campbell Learn more about your ad choices. Visit megaphone.fm/adchoices
Former Dove CMO Alessandro Manfredi joins That's What I Call Marketing to discuss Dove Real Beauty, brand fundamentals, AI, creative effectiveness and why marketing may be losing some of its professionalism. Alessandro spent 28 years at Unilever and played a major role in the growth of Dove, one of the most famous examples of long-term brand building in modern marketing. In this conversation, he explains why Dove's success was not built on purpose alone, but on product quality, emotional connection, research, innovation, communication architecture and strategic rigour. Thanks to the Marketing Society of Ireland for organising this event. Tracksuit cares deeply about marketing professionalism and have introduced Tracksuit University to close the gap between Marketing and the C Suite and you can get 20% Off with an exclusive TWICM Discout - use the code thatswhaticallmarketing at https://university.gotracksuit.com/This episode is for marketers, CMOs, brand leaders, strategists and agency teams who want to understand what it really takes to build brands that last.What you will learn:Why marketing is losing some of its professionalism and trainingHow Dove Real Beauty moved the brand from product love to emotional connectionWhy “people don't buy beautiful ideas” without strong products behind themWhat Alessandro means by brand fundamentalsWhy AI is powerful for execution, but not a replacement for strategyHow CMOs can reclaim strategic influence without making it a power grabWhy brands need to shape culture rather than chase trendsHow purpose can work when it is grounded in a real human tensionWhat smaller marketing teams can learn from Dove's approach to creativity, insight and rigourChapters:03:35 From academia to Unilever and Dove06:22 The origins of Dove Real Beauty09:37 Why marketing is losing strategic discipline12:03 How Dove grew over 20 years14:23 Research, insight and emotional connection19:30 Why people do not buy beautiful ideas alone20:41 Brand fundamentals and communication architecture22:54 Why AI is not strategy24:32 Working with agencies and strategic planners25:48 The three elements of bulletproof brand fundamentals29:34 Purpose, North Star and shaping culture33:09 Creative effectiveness: culture, talent and rigour36:50 What smaller marketing teams can learn from Dove37:26 Handling criticism of Real Beauty39:04 Social media, mental health and marketers' responsibility41:23 Life after Dove and Unilever44:37 Where to find Alessandro ManfrediGuest: Alessandro ManfrediHost: Conor ByrnePodcast: That's What I Call MarketingFind out more about Alessandro Manfredi: aleikigai.comLearn more about Tracksuit: gotracksuit.comSubscribe for more conversations with leading marketers, CMOs, brand builders, strategists and creative leaders. https://www.thatswhaticallmarketing.com/#Marketing #BrandBuilding #Dove #RealBeauty #CMO #BrandStrategy #CreativeEffectiveness #AIInMarketing #Unilever #MarketingLeadership #PurposeMarketing #BrandFundamentals #ThatsWhatICallMarketing Hosted on Acast. See acast.com/privacy for more information.
For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectations into every decision. The companies that win are those that can match strong numbers with a compelling, consistent story.In this episode of the FINITE Podcast, Jodi Norris sits down with Liam McLaughlin, Managing Partner at Clarity Europe, to unpack how CMOs and marketing leaders can actively prepare for their next raise or listing through comms and marketing. They explore where tech investment is flowing today, why AI is fueling a renewed funding boom, and what it really takes to move from “interesting startup” to “serious international player” in the eyes of investors.Liam breaks investor attraction down into three pillars: authenticity, narrative and AI visibility. He shares practical examples from an EV charging infrastructure client on the road to IPO, and a fintech brand using AI visibility programmes to show up consistently across search, executives, media and analysts – and, crucially, inside LLMs.Liam has almost 20 years of integrated communications experience, working with global technology brands including Oracle, NetApp and EMC, as well as consumer names such as Canva, Clearscore and eBay. As Managing Partner of Clarity Europe, he has led communications strategies for brands navigating major funding rounds and public offerings across the UK and Europe.Inside you'll find…How to build an authentic, investor‑ready brand story that goes beyond “AI‑washing”A practical framework for aligning spokespeople, channels and proof points over a multi‑year funding journeyWhy AI visibility is now a core stakeholder in investor relations – and how to measure and optimise it
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first. They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next. In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite. In this episode: Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility Plus: How peer leadership starts with the issues a CMO is willing to surface Why connecting dots across functions comes with the job How strong CMOs bring customer context into business decisions For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they've experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one's for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy.Timestamps(00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor comparison content without verifiable claims falling flat (03:23) - - - The four-bucket AEO maturity model: content, technical, authority, measurement (03:24) - - - Why your homepage is your worst-performing page for AI discoverability (03:27) - - - Quick win #1: technical hygiene — schema, meta descriptions, and structured data (03:28) - - - How to identify which journalists get cited most by AI in your niche (03:29) - - - Quick win #2: are you actually answering what your customers are asking? (03:34) - - - Why 1 in 3 B2B SaaS sites have technical blockers killing AI discoverability (03:36) - - - Why original research is the single best content type for earning AI citations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Ouster ($OUST) just reported $49M in Q1 2026 revenue — up 49% year-over-year — and crossed the 40% gross margin threshold as it shifts toward a fabless model. But the bigger story is product: the new REV8 LiDAR family and L4 Max chip now integrate native color sensing directly into the sensor, developed in partnership with Fujifilm.In this episode, Nick breaks down what that means for physical AI — autonomous vehicles, robotics, and industrial automation — where today's systems rely on costly, complex sensor fusion setups combining LiDAR with CMOS image sensors. Color LiDAR could simplify that stack significantly.We also cover Q2 2026 guidance, the path toward breakeven, and why OUST remains a small bet in the Semi Insider portfolio — not a full position. This is still a prove-it story: the company operates at a loss and continues issuing shares to fund operations.Topics covered:REV8 family and L4 Max chip breakdownHow color LiDAR changes the physical AI sensor stackWhy OUST is sized as a small bet and what would change thatQ2 2026 guidance and the road to profitabilityFor deeper research and portfolio updates, visit us at chipstockinvestor.com.Chip Stock Investor covers semiconductor stocks and the chips powering AI, autonomy, and the physical world. Subscribe for weekly analysis and research updates.This content is for informational and educational purposes only and does not constitute financial advice. Always do your own research before making any investment decisions.
What happens when experienced marketers get honest about where they're stuck and ask for unfiltered coaching on how to move forward? That's the premise of this episode, and the answers get uncomfortable in the best way. The questions are real, the resistance is real, and so is the pushback. What gets unpacked is a pattern that shows up again and again across marketers trying to build a fractional practice: the gap between what they're capable of and what they're willing to charge, who they're willing to walk away from, and what kind of clients they actually deserve to be working with. The episode opens with a marketer who loves startups and keeps hitting the same wall, and it doesn't let up from there. Key Topics Covered: Why working with clients who can't fund your strategy is a game you can't win The total addressable market test: if you can't get them on a list, it's not a niche Turning a discovery call into a 30-day paid strategy engagement Imposter syndrome and why "I've never done this before" is not a disqualifier How to price for equity deals without getting burned Why niching down inside an industry outperforms being a generalist every time The CMO's job versus the implementer's job as AI keeps raising the floor Take the First Step Toward Growth with CMOx Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver asked an AI tool to explain your own company and cringed at how wrong it got things? This week there's a genuinely simple fix for that, and Jay Schwedelson lays it out in a way that turns those AI answers into a ready-made content plan. He somehow gets there by way of a hospital collab and a four-dollar Instagram upgrade he's weirdly excited about, which tells you everything about how this one flows.ㅤBest Moments:(00:16) Disney teams up with Philips to surround kids with ambient Disney characters during their MRIs(01:36) The gut-punch stat, 88 percent of CMOs are getting grilled on AI visibility while most have no plan(02:06) Most marketers have already caught AI describing their company completely wrong(03:40) Ask all four AI tools the same question, then build content around the answers they all share(04:52) Meta's new Instagram add-on lets your stories outlive the 24-hour cutoff, and Jay thinks it's worth it(06:45) The Eventastic pitch arrives with DJs, a cannonball guy, and a Taylor Swift dance contest
Everyone is talking about AI replacing marketers.But what if the bigger problem isn't AI at all?In this episode of The Barber's Brief, Marc Binkley and Vassilis Douros explore a series of stories that challenge some of marketing's biggest assumptions.They unpack new research showing that most CMOs aren't worried about AI replacing jobs. They're worried about whether their teams have the skills to use it effectively. The conversation quickly expands into a deeper question: is marketing facing an AI skills gap, or are we simply exposing a fundamentals gap that has existed all along?The discussion also covers:Why only 40% of marketers believe advertising is understood in the C-suiteThe eight barriers preventing organizations from integrating brand and performanceWhat H&R Block learned when its marketing mix model became too slow to be usefulWhy marketers continue to retreat to last-click attribution during moments of uncertaintyThe rise of AI as an "Iron Man suit" that amplifies marketers rather than replaces themPlus, Ad of the Week goes to Brazilian beer brand Brahma for a brilliant World Cup campaign that transforms 24 years of disappointment into hope by reminding Brazilians not what happened, but who they are.This episode is ultimately about one question:Are we optimizing for the dashboard, or are we optimizing for the business?Key TakeawayThree-quarters of CMOs are concerned about the AI skills gap.AI is transforming marketing into a talent transformation.Understanding marketing fundamentals is crucial in the age of AI.The effectiveness say-do gap highlights a disconnect in marketing.Dynamic marketing mix modeling can enhance decision-making.Measurement should build confidence, not just justify spending.Less than half of marketing decisions are evidence-based.AI should be seen as a tool to enhance human capabilities.Brahma's campaign focuses on identity and belief, not just sales.Nostalgia can be a powerful motivator for consumer engagement.Chapters00:00 - Introduction01:12 - The AI Skills Gap in Marketing04:21 - Understanding Marketing Fundamentals07:47 - The Effectiveness Say-Do Gap11:54 - Dynamic Marketing Mix Modelling18:52 - The Future of AI in Marketing24:18 - Ad of the Week: Brahma's World Cup CampaignNews LinksThree-quarters of CMOs are grappling with AI skills gapLink: https://www.marketingweek.com/cmos-grappling-ai-skills-gap/WARC - The Multiplier Playbook for CMO's looking to integrate brand & performanceLink: https://www.warc.com/en/the-multiplier-playbook-2026How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomesLink: https://www.mi-3.com.au/01-06-2026/when-marketing-mix-modelling-isnt-working-how-hr-block-rethought-attribution-andRobo-dogs, driverless cabs, AI perfume & the GTM singularity: Forrester B2B Summit 2026Link: https://www.thedrum.com/news/robo-dogs-driverless-cabs-ai-perfume-and-the-gtm-singularity-forrester-b2b-summit-2026
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact.Ben, Strategy Director at Principles Agency and host of Marketing Room 101, joins Chris and Will to break down what brand strategy actually is, why so many senior marketers get it wrong, and how to do it properly without drowning in 20-page decks and brand "salad bowls".What you'll learn:The simplest definition of strategy you'll hear, using Ben's "person and product" modelWhy diagnosis comes before strategy, and strategy before tactics (borrowed from the ancient Greeks)The Three Cs framework: customer, company, competition, and why every problem comes back to themThe "bow tie" method for distilling a mountain of insight down to a single wordWhy you should think in alternatives, not competitors (a Snickers competes with doing nothing, not just a KitKat)The McCafé anti-poncery campaign and what makes it a masterclass in positioningWhy "channel neutrality" matters, and why SEO, GEO and AEO are all just "search"How strategic thinking applies to everything from cleaning your house to running the countryPlus Ben serves up his now-famous Menu of Mistakes, including the £70k pitch that got away, the food shoot where he forgot to book the art director and styled it out by pretending he was one, and the Wally the Whale mascot meltdown at Wetherby Racecourse that ruined childhoods and lost punters their bets.The conversation closes with the three things Ben would banish from marketing right now: tiny microphones, people misusing the word "omnichannel", and the damage social media is doing to society.Chapters:0:00 Intro 1:15 Building a podcast with Room 101 4:35 Mini MBA and marketing basics 7:40 What strategy really means 12:35 The Three Cs and the bow tie 17:55 Listening first and field research 21:00 Knowing when insight is enough 24:55 McCafé and anti-poncery positioning 29:10 Strategy thinking in daily life 34:45 False binaries and channel neutrality 39:35 What communications means in practice 42:25 The menu of marketing mistakes 46:30 Wally the Whale mascot meltdown 51:05 The missing art director food shoot 54:40 Three things to banish now 57:35 Social media harm and regulationConnect with Ben Norman on LinkedInSend us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:
Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
AI experimentation created momentum. But for CMOs, it's time to move out of the sandbox and into repeatable systems. In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit, Drew explores what it takes to turn scattered AI experiments into a scalable operating model. Along the way, Drew tackles some of the biggest questions facing marketing leaders right now: When should you buy versus build? How do you manage agent risk and governance? What should CMOs actually measure? Why might sales enablement become AI's most practical win? What does "team readiness" really look like? You'll also hear why Drew believes AI is "a mirror, not a crystal ball," exposing weak processes, disconnected data, and organizational gaps faster than ever before. If you're a B2B CMO trying to turn experimentation into a scalable operating model, this episode is a smart place to start. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
In this episode of The New P&L TO THE POINT, Paul explores the growing conversation around AI that increasingly positions it as an ‘existential crisis' for businesses and society.Drawing on insights from dozens of executive roundtablesheld across the UK and Europe with CIOs, CTOs, CMOs, HR leaders and transformation executives, Paul reflects on how the AI conversation has evolved at remarkable speed. In just a couple of years, organisations have rapidly shifted from asking What is AI? to How do we deploy it? and now increasingly Why are we using it in the first place?At the heart of the discussion is a critical observation: many organisations approached AI implementation in reverse order. Businesses rushed into experimentation and deployment before establishing strategic clarity around purpose, culture and long-term impact. According to Paul, this is where the real challenge lies.Rather than focusing solely on future fears around AGI orsuperintelligence, this episode argues that today's AI crisis is more immediate and human: a leadership, capability and adaptability crisis. AI is not simply another technology tool; it is transformational and foundational, requiring organisations to rethink leadership, culture, communication and workforcedevelopment.Paul also examines how AI acts as a mirror for organisational health, exposing weak leadership, fragmented data, siloedcultures and poor communication. Without clear vision, employee trust and meaningful upskilling pathways, businesses risk creating fear, disengagement and resistance internally.Ultimately, this episode challenges leaders to rethink their relationship with AI: not as a transactional solution, but as a force that will fundamentally reshape the nature of work, organisations and leadership itself. Those who fail to adapt may face their own existential crisis far sooner than the technology does.To discuss the topics outlined in this episode on moredetail, email: hello (at) principlesandleadership.com To learn more about The New P&L and the work we do, goto: www.principlesandleadership.com
In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway: 1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here
Host E.B. Moss brought on the new GM of Alembic, Hitesh Wadhwani, during the POSSIBLE Conference in Miami, as part of a mini-series for "Insider Interviews" called “POV: Possible.” Because, as Wadhwani explains, with causal AI it's now possible for marketers to prove what actually drove business results. Wadhwani arrived at Alembic from 12 years at Google, where he helped build measurement products including Google Meridian. He explains why having more marketing data does not necessarily create more confidence — and why traditional approaches still leave CMOs and CFOs asking the same question: what actually caused the outcome? Wadhwani makes the case that LLMs were designed to predict language, not deliver the kind of precision needed for multimillion-dollar budgeting and pricing decisions. Alembic's answer is causal AI: a real-time model of the business that connects marketing channels, pricing, promotions, inventory, and more to identify not just what happened, but what caused it. He shares a standout case study involving a major airline's Olympic campaign spend. Alembic's model identified, at moment-level granularity, that the placement of the brand's logo during the medal ceremony drove more flights to Paris than any other single moment in the campaign — the kind of insight that makes causal AI feel a lot less like a buzzword and a lot more like a business tool. One of the biggest ideas in the episode is how causal AI can help close the gap between marketing and finance. Instead of separate teams using separate metrics, Alembic puts brand, performance, and measurement into one framework that gives CMOs and CFOs a shared language for decision-making. That includes getting better vision in to how to exactly measure creator and influencer marketing. Learn how Alembic's model works, and what's next for the company with NVIDIA as a compute partner. Subscribe for more Insider Interviews and share this one with the measurement skeptic on your team.
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.
Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative departments, whether we truly understand how advertising works, and how marketers can finally gain the influence they deserve inside organisations.Timestamps:00:00 - Start00:56 - What will be the advertising agency of the future?10:39 - How to change the way we think about ad agencies15:42 - Why the government need a creative department19:44 - Creativity isn't dead because AI only uses data from the past22:32 - How marketers can achieve the influence they deserve24:08 - Do we really know how advertising works?29:29 - Is Tesla applying marketing thinking?31:58 - The future of driverless cars and the danger of Silicon Valley44:03 - Human interaction vs digitising everything47:43 - Tom and Rory's advice for CMOs
Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:14 The power of platform architecture07:55 Joining Data IQ as CMO12:44 AI-driven improvements at Roche15:12 Key elements for AI success20:37 Business outcomes in the AI era25:00 Building an integrated marketing system26:20 AI tools boosting sales efficiency31:42 Embracing AI in Marketing35:47 Building trust in AI companies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most fractional CMOs aren't struggling because they're lazy or undisciplined. They're struggling because they keep solving the wrong size of problem, and the market is about to make that very expensive. This episode draws a sharp line between the work that keeps you busy and the work that actually moves you forward, and the gap between those two things is wider than most people want to admit. What gets unpacked is why so many experienced marketers are one AI wave away from being fully replaceable, and what it actually looks like to operate at a level where that stops being true. The argument isn't comfortable, but it's the one worth sitting with. Key Topics Covered: Why discipline isn't your problem The real enemy holding back your income How AI is quietly eliminating small-problem work What "solving bigger problems" actually looks like in practice The difference between collecting dots and connecting them Why branding before leads kills client relationships The one question to ask yourself about your next big move
Klea Dhmitri of Hamamatsu joins Yuval to discuss the company's role as a photonic component provider for trapped-ion and neutral-atom quantum computers. She explains key technologies such as photomultiplier tubes (PMTs), SPADs, and quantitative CMOS cameras, and how scaling to larger qubit arrays changes requirements for speed, resolution, and integration. Klea also shares how customer demand is pushing product innovation, reflects on her unconventional path into quantum, and offers advice for those looking to build careers in photonics and quantum technologies.
Modern marketing is changing faster than many brands are prepared for. Multicultural, multigenerational, and other underrepresented communities are increasingly driving category growth — yet many brands are still using outdated marketing playbooks that weren't built to serve those customers well. In this episode, Sonia Thompson introduces the Growth Readiness Map — a modern marketing framework designed to help brands identify where they are today, why some brands see growth compound while others fall behind, and what foundational work needs to happen before identity-relevant growth can scale successfully. You'll learn: The difference between general-market and identity-relevant marketing Why many brands are activating before they're organizationally ready The four stages of the Growth Readiness Map: Default, Build, Gamble, and Compounding Why some brands build trust with growth communities — while others create friction without realizing it How customer friction quietly limits growth, loyalty, and marketing ROI Why the most important growth work often happens behind the scenes before campaigns ever launch How modern brands can build the trust and customer intimacy required for sustained, compounding growth This episode is for CMOs, brand leaders, growth marketers, agency leaders, and business strategists trying to understand what modern marketing actually requires in a market increasingly shaped by growth communities. Because the brands that win aren't just doing more marketing. They're doing the right work in the right order. Get in touch with Sonia: sonia@soniaethompson.com
47% of health systems have no clear owner for patient activation. CMOs call it the biggest untapped growth opportunity in healthcare. Marketing has the strongest unclaimed toolkit for the work. Chris Boyer and Reed Smith on whether marketing claims the category, and what it accepts in return. This week's episode runs a thought experiment. What if marketing simply claimed the category. Not partial credit. Not co-ownership with clinical operations. The whole thing, identification through completed care. Chris Boyer and Reed Smith map the teams currently sharing the work, the asymmetric capability marketing brings to it, and the operational accountability marketing has to absorb to make the claim defensible. If the largest unclaimed growth category in healthcare is sitting on your desk and your function has the strongest unclaimed toolkit for it, the question isn't whether you want it. It's whether you're willing to be measured on completed care. Mentions from the Show: Forum for Healthcare Strategists / Digital Health Strategies, Health System Chief Marketing Officer Survey, May 2026 Patient Access Collaborative, Industry Insights 2025: The New Imperative for Patient Access Leadership, September 2025: https://www.patientaccesscollaborative.net/news/industry-insights-2025-the-new-imperative-for-patient-access-leadership Patient Access Collaborative Access Framework, BMC Health Services Research, 2025: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-025-12561-8 Linear Health, Referral Leakage Isn't an Out-of-Network Problem. It's a Follow-Up Problem, March 2026: https://linear.health/blog/referral-leakage-follow-up-problem Hospitalogy, The Health System Navigation Problem and Why You Should Fix Your Leaky Referral Pipeline, April 2025: https://hospitalogy.com/articles/2025-04-21/the-health-system-navigation-problem-and-why-you-should-fix-your-leaky-referral-pipeline/ US Tech Automations, Care Gap Outreach Is Failing: Why Manual Methods Can't Keep Up, April 2026: https://ustechautomations.com/resources/blog/healthcare-care-gap-outreach-pain-solution-2026 QuadMed, Closing Preventive Care Gaps Through Data-Driven Patient Outreach in MyChart, January 2026: https://quadmedical.com/outcomes/closing-preventive-care-gaps-through-data-driven-patient-outreach/ CipherHealth, Advocate Health case study on patient-centered outreach: https://cipherhealth.com/blog/advocate-health-patient-centered-outreach-close-care-gaps/ Health Catalyst / Upfront Healthcare, Scalable Strategies Increase Patient Activation and Close Care Gaps: https://www.healthcatalyst.com/learn/success-stories/closing-care-gaps Upfront Healthcare, Healthcare Psychographics and Segmentation: https://upfronthealthcare.com/psychographics/ Hibbard et al., Development of the Patient Activation Measure (PAM), Health Services Research, 2004: https://pmc.ncbi.nlm.nih.gov/articles/PMC1361049/ BMC Health Services Research, The role of patient navigators in ambulatory care: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-021-07140-6 Artisan Strategies, Healthcare Patient Acquisition vs Retention Costs 2025: https://www.artisangrowthstrategies.com/blog/healthcare-patient-acquisition-retention-costs-statistics-trends MGMA Stat Poll, No-show fees in medical practices on the rise, January 2025: https://www.mgma.com/mgma-stat/no-show-fees-in-medical-practices-on-the-rise-to-balance-bumpy-attendance-rates Reed Smith on LinkedIn: https://www.linkedin.com/in/reedtsmith/ Chris Boyer on LinkedIn: https://www.linkedin.com/in/chrisboyer/ Chris Boyer website: http://www.christopherboyer.com/ Chris Boyer on BlueSky: https://bsky.app/profile/chrisboyer.bsky.social Reed Smith on BlueSky: https://bsky.app/profile/reedsmith.bsky.social Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the “Zero Moment of Truth” framework during his time at Google and now Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, about how AI is reshaping consumer discovery. From search and social to retail media networks and AI assistants, Jim explains why brands must rethink how they influence decision-making before the point of purchase.The conversation also explores how AI is influencing both consumers and marketers, and what CMOs should prioritize as discovery becomes increasingly fragmented across platforms and channels.Key takeaways:The “Zero Moment of Truth” is expanding across AI, social, retail media, influencers, and search-driven discovery.Brands should start with understanding consumer questions and behaviors before determining where to invest media dollars.AI is reshaping both consumer decision-making and how marketing organizations structure teams, strategies, and customer insights. Hosted on Acast. See acast.com/privacy for more information.
Enterprises have agents. Most can't run them at scale. IBM's Suzanne Livingston explains what changes when you have hundreds — not two.Full Show NotesScaling agentic AI is not the same problem as building it. At IBM Think 2026 in Boston, I sat down with Suzanne Livingston, VP of Product for IBM watsonx Orchestrate, to talk about where enterprise organizations actually are on this journey — and what it takes to move from a pilot to a production environment running hundreds of agents across dozens of departments.Suzanne walks through the full watsonx portfolio, then goes deep on the challenge she hears from customers constantly: the agent worked in the demo, but now it needs to run reliably at scale, with proper governance, observable across the estate, and permissioned correctly for every user and every system it touches. That is a fundamentally different problem than building the agent in the first place. The new Orchestrate Agent Control Plane is IBM's answer to it.This episode is for enterprise technology leaders who have moved past "should we do agents" and are now asking "how do we run them well." If your organization is somewhere between first pilot and full production deployment, this conversation is the one to listen to this week.What We CoverWhy the jump from generative to agentic AI changes the operating model, not just the technologyWhat agent orchestration means in practice when you have 40 sub-agents reporting to one master agentWhat the Orchestrate Agent Control Plane does and why cross-estate visibility matters more than per-agent optimizationHow enterprises are treating AI agents like digital employees — with identities, goals, managers, and performance reviewsWhy governance isn't optional in an agentic environment and what "governance light" looks like for organizations just getting started.Guest BioSuzanne Livingston is Vice President of Product Management for IBM watsonx Orchestrate, IBM's enterprise AI orchestration platform. She leads the product team responsible for agent building, orchestration, evaluation, and the recently announced Orchestrate Agent Control Plane. Suzanne presented at IBM Think 2026 in Boston.IBM Think profile: https://www.ibm.com/think/author/suzanne-livingstonResources MentionedIBM watsonx Orchestrate 30-day free trial: https://www.ibm.com/products/watsonx-orchestrateIBM Think 2026 content: https://www.ibm.com/thinkLopez Research blog: https://www.lopezresearch.com/research/
#356 | Dave sits down with Brett Domeny, product lead at Webflow focused on AEO, to talk about what it actually takes to show up in AI search. Brett breaks down Webflow's AEO maturity model — four core areas that actually matter: content, technical structure, authority, and measurement — and why most of AEO is just good SEO done right. They get into how LLM crawlers work and what your site needs to do to be discoverable, why Reddit and community platforms have outsized influence on AI citations, and how to measure whether any of it is working.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Intro and Brett's background (02:00) - - The state of search and why CMOs are worried (04:00) - - Webflow's AEO maturity model (05:30) - - Why AEO is an evolution of SEO, not a replacement (06:30) - - Technical: how LLM crawlers work (16:00) - - Content: optimize for questions, not keywords (19:00) - - Does authentic content still win in an AI world? (26:00) - - Measurement: the three-bucket framework (30:00) - - How accurate are the prompt visibility tools? (37:00) - - How to show your boss AEO is working (40:00) - - Authority: why Reddit has outsized influence on AI citations (43:00) - - Why Brett has stayed at Webflow for six years
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