Podcasts about Dropbox

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Best podcasts about Dropbox

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Latest podcast episodes about Dropbox

Where It Happens
I got a private lesson on OpenAI's NEW Agent Builder

Where It Happens

Play Episode Listen Later Oct 8, 2025


Join me as I chat with Amir about how to use OpenAI's new Agent Builder to create a multi-agent chatbot workflow that can classify user inquiries, provide customer support, and capture lead information. The video showcases how to build a complete solution using vector stores for context, logic nodes for decision-making, and ChatKit for website integration, all without requiring extensive coding knowledge. Timestamps: 00:00 - Intro 00:57 - Overview of Agent Builder 02:13 - Overview of ChatKit 03:05 - Overview of Widgets 03:57 - Building a workflow with classifier and support/lead agents 13:57 - Demo of support/lead agents 16:29 - Integration with ChatKit to embed the chatbot on websites 19:23 - Differences between Agent Builder vs other alternatives 20:48 - Key Takeaways 25:25 -Opportunities for founders Key Points: • OpenAI released three major tools: Agent Builder (visual workflow creator), ChatKit (SDK for embedding chatbots), and Widgets (dynamic UI components) • Agent Builder allows non-technical users to create multi-agent workflows with a drag-and-drop interface • The demo shows how to build a chatbot that classifies users as leads or existing customers and responds accordingly • ChatKit enables easy integration of these workflows into websites without developer dependency The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND AMIR ON SOCIAL Humblytics: https://humblytics.com/?via=community  X/Twitter: https://x.com/amirmxt  Youtube: https://www.youtube.com/@amirmxt

The Modern People Leader
260 - What we learned from MPL Live New York City

The Modern People Leader

Play Episode Listen Later Oct 8, 2025 47:24


Angela Crossman, Hernan Chiosso, and Jean-Luc Charles joined us to debrief the “Yellow Pod” conversation from MPL Live NYC and what the group is actually doing with AI at work. We covered opportunities vs blockers, “AI as coach” guardrails, why HR should own enablement, actionable next steps, and predictions for the AI-powered workplace.---- Sponsor Links:

The Silicon Valley Podcast
Ep 272 Startup Founder Pay, AI's Impact, and Bootstrapping Trends with Pilot CEO Waseem Daher

The Silicon Valley Podcast

Play Episode Listen Later Oct 7, 2025 37:47


Guest: Waseem Daher – Founder & Executive Chairman of Pilot LinkedIn: Waseem Daher Pilot: pilot.com | Founder Salary Report 2025   Bio Waseem Daher is the Founder and Executive Chairman of Pilot, a modern finance team offering bookkeeping, tax, and CFO services for startups, e-commerce businesses, and professional services firms. Backed by Sequoia Capital and Bezos Expeditions, Pilot has become the go-to back office solution for growing companies. An engineer by training and a serial entrepreneur, Waseem previously co-founded Ksplice (acquired by Oracle) and Zulip (acquired by Dropbox). He now combines his experience as a three-time founder with insights into startup finance, scaling, and leadership. Beyond Pilot, Waseem writes regularly about building startups on LinkedIn and in his newsletter, Startup Real Talk. What You'll Learn in This Episode Why founder salaries dropped 43% in 2025 and what this means for early-stage companies How founders should think about compensation when talking to investors Risks startups face when founders underpay themselves How company stage, funding, and geography influence salary decisions The role of boards and investors in shaping compensation What lessons Waseem carried from Ksplice and Zulip into Pilot Insights into bootstrapping vs. venture-backed founder pay How founders can use Pilot's salary data to benchmark and negotiate effectively Why the number of AI startups surged by 287%, yet founder salaries declined What the rise in bootstrapped startups (up 77%) says about today's funding environment Disclaimer: The views expressed in this podcast are my own and are for informational purposes only. They do not constitute financial or legal advice, nor do they necessarily reflect the views of Finalis Inc. or Finalis Securities LLC, Member FINRA/SIPC.  

Where It Happens
Inside Dan Koe's AI Content Engine

Where It Happens

Play Episode Listen Later Oct 6, 2025


Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective. Timestamps: 00:00 - Intro 02:09 - Overview of AI Content Engine 04:45 - How Dan generates newsletter ideas 10:32 - Using Twitter as a litmus test for content ideas 14:19 - Tools Dan uses to find viral content 36:32 - Dan's AI Workflow and Prompts 21:01 - Daily content creation routine 26:06 - Discussion about visual assets in content 32:20 - Creating Viral Content with AI (Prompt Breakdown) Key Points: • Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms • He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas • His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily • Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DAN ON SOCIAL Dan's Newsletter: https://letters.thedankoe.com Youtube: https://www.youtube.com/@DanKoeTalks X/Twitter: https://x.com/thedankoe

Salesology - Conversations with Sales Leaders
149: Dia Bondi – Ask Like an Auctioneer

Salesology - Conversations with Sales Leaders

Play Episode Listen Later Oct 6, 2025 33:00


Guest: Dia Bondi Guest Bio: Dia Bondi is a Communications Catalyst for high-impact people. In her private coaching and programs, she works with C-level leaders, VC-backed founders, and ambitious professionals, helping them find their voice and lead with it. Her workshops and talks are hosted by corporations including Quartz, Salesforce, Google's X-team, and Dropbox. In global sport, she helped Rio de Janeiro secure the 2016 Summer Olympics. After attending auctioneering school for fun, she translated the techniques she learned into a program that prepares ambitious professionals, and especially women, to ask for more and leave nothing on the table, called Ask Like an Auctioneer. She's been featured on CNBC Make It, Forbes, and Fast Company. Her book, Ask Like an Auctioneer: How to Ask for More and Get It, is available now.​   Key Points: Dia's Backstory & Career Path Started her career in fitness, where she loved helping people feel powerful and embodied. Then, transitioned into training and development (professional development) after college. She discovered her passion for storytelling and communication while observing a workshop for finance leaders. Dia founded Dia Bondy Communications in 2009 to help leaders and VC-backed founders communicate effectively in high-stakes moments.   "Ask Like an Auctioneer" Concept Inspired by her side work as a fundraising auctioneer. The key principle: ask big enough to get a “no”, because a “no” signals you've reached the upper limit of what's possible. In business, people often limit their asks based on what they think they can get, leaving money and opportunity on the table. Instead of selling to the first yes, push further to uncover maximum value.   Overcoming Fear of Asking Fear of rejection keeps people from asking boldly. Many assume rejection damages relationships, but often it doesn't. Leaders should teach teams that discomfort (the Zofo—Zone of Freaking Out) is a signal of courage and potential growth. Reframe rejection: it's information about value, not a judgment of personal worth.   Lessons from Auctioneering for Business & Sales · Price = a reflection of value, not worth. The same item can sell for vastly different amounts depending on the audience. · Know your “reserve.” Like an auctioneer's minimum acceptable price, know your bottom line before asking. · People are irrational. Decisions are often emotional, even in data-driven environments—so storytelling is critical.   Four Types of Asks That Drive Growth 1.     Money – dollars, budgets, contracts. 2.     Influence – visibility, access to networks, platforming yourself. 3.     Authority – positioning yourself to make important decisions. 4.     Balance – aligning deals and clients with the kind of work you actually want.   Why People Struggle with Asking Fear of rejection. Lack of clarity on what to ask for and when to ask. Sometimes people make asks that are too small, too vague, or to the wrong audience.   Framework for a Strategic Ask (first 4 of 6 steps) Define your main concrete goal. Identify the next big move toward that goal. Determine the ask that advances that move. Ensure the ask is big enough to risk rejection. Storytelling Framework: “Blocker Buster” What your audience wants. What's blocking them from achieving it? How do you remove the blockers? Your ask (to move them forward).   Big Takeaways Asking boldly is a skill that can be learned. The most powerful ask live in the Zofo—the zone of freaking out. Rejection is not failure; it's valuable feedback about what the other side values. Asking strategically, with courage and clarity, maximizes opportunities for growth, influence, and alignment.   Guest Links: Connect on LinkedInCon Connect on Instagram https://www.diabondi.com/salesology Download The Powerful Ask Plan, a free tool to help you design a strategic ask.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/. 

The Cam & Otis Show
The Art of Making Strategic Asks - Dia Bondi | 10x Your Team Ep. #444

The Cam & Otis Show

Play Episode Listen Later Oct 5, 2025 58:09


Ever wondered what an auctioneering school could teach you about leadership communication? In this conversation with Dia Bondi, communications catalyst and author of "Ask Like an Auctioneer," Cam and Otis explore the fascinating connection between the rapid-fire world of auctions and the strategic art of asking for what you want."You're basically learning to sell something in a minute and a half," Dia explains about her auctioneering training, revealing how this condensed transaction moment contains powerful lessons for business leaders. From the illusion of fast-talking (it's actually about breath manipulation) to the courage required to "show up big in big moments," Dia breaks down what makes truly clutch communicators effective.What makes this episode especially compelling is Dia's formula for making strategic asks. She outlines a four-part approach that moves beyond simply stating what you want to creating a compelling case that removes blockers and drives results. As she puts it, the best communicators "know who to ask, when to ask it, and what to ask for. And they're not low-balling themselves ever."Whether you're looking to improve your leadership communication, make more effective requests, or simply understand the psychology behind powerful asking, this conversation offers practical wisdom that might just have you stepping into your own "zone of freaking out" (ZOFO) – where the real growth happens.Dia's exclusive link for 10x Your Team listeners:  https://www.diabondi.com/coMore About Dia:Dia Bondi is an expert in Leadership Communications, with two decades of experience coaching top CEOs, VC-backed founders, and innovators to speak powerfully and amplify their impact. Trained as an auctioneer, Dia transformed the techniques of fundraising auctioneering into a groundbreaking program designed to help women—and all ambitious professionals—ask for more and get it in their careers, businesses, and lives. Her book, Ask Like an Auctioneer: How To Ask For More and Get It, serves as a practical guide to navigating the discomfort of asking boldly, encouraging readers to step into their “zone of freaking out” (ZOFO). As a Communications Catalyst, Dia collaborates with high-impact individuals, guiding them to develop their voice and lead with it. Her engaging workshops and talks have been hosted by major corporations such as Quartz, Salesforce, Google's X.team, and Dropbox. Notably, Dia played a pivotal role in helping Rio de Janeiro secure the 2016 Summer Olympics. Featured in CNBC Make It, Forbes, and Fast Company, Dia's insights are transforming the way professionals approach strategic asking and leadership.#10xyourteam #LeadershipCommunication #AskLikeAnAuctioneer #StrategicAsking #LeadershipGrowth #ExecutivePresence #ZoneOfFreakingOut #BusinessCommunication #ProfessionalDevelopment #TribeAndPurpose #10xYourTeamChapter Times and Titles:The Auctioneer's Secret [00:00 - 05:00]Introduction to Dia BondiThe illusion of fast talkingHow auctioneers manipulate breath and use fillersFrom Auction Block to Boardroom [05:01 - 15:00]Translating auctioneering skills to business"Learning to sell something in a minute and a half"The condensed relationship of an auctionShowing Up Big in Big Moments [15:01 - 30:00]What makes clutch communicators effectiveThe courage to make the less obvious statementWhy big moments require a bigger presenceThe Strategic Ask Formula [30:01 - 45:00]Knowing who to ask, when, and what forUnderstanding your authentic voiceDesigning asks that get resultsCommunication as Leadership [45:01 - End]The four components of effective askingBalancing empathy with accountabilityFinal thoughts and how to connect with DiaDia Bondihttps://www.instagram.com/diabondia/#https://www.linkedin.c

Where It Happens
How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

Where It Happens

Play Episode Listen Later Oct 4, 2025


On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2. Timestamps: 00:00 - Intro 01:32 -Why Sora 2 gives you an unfair advantage 03:02 - Using Perplexity as a research agent 06:07 - Generating concepts with Claude 09:15 - Evaluating concepts for viral potential 14:51 - Implementing prompts in Sora 2 18:10 - Final thoughts and demonstration Key Points: • A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation • Creating viral content gives startups an "unfair advantage" in distribution and attention • Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit) • Testing multiple AI-generated concepts to find what resonates with your target audience The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

All TWiT.tv Shows (MP3)
Hands-On Apple 202: Spotlight Supercharged in macOS Tahoe

All TWiT.tv Shows (MP3)

Play Episode Listen Later Oct 2, 2025 12:09


Spotlight is getting a serious upgrade in macOS Tahoe, surfacing your files, windows, and even cloud content with smarter, faster results. Allow Mikah to walk you through the surprising shortcuts and hidden tricks that will change how you find everything on your Mac. Quick access to Spotlight via keyboard or menu bar Recentering Spotlight Search bar with control-click shortcut Enhanced search rankings based on personal use and relevance Refined filtering by app, file type, provider, or folder Spotlight displays results from open windows and browser tabs Cloud storage integration expands search to Dropbox, Google Drive Website search shortcuts for popular sites like Amazon and YouTube Direct questions and smart queries supported with Siri and ChatGPT Spotlight suggests actions and deeper settings directly from search Performance quirks and indexing delays still present in Spotlight Host: Mikah Sargent Download or subscribe to Hands-On Apple at https://twit.tv/shows/hands-on-apple Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Hands-On Mac (Video)
HOA 202: Spotlight Supercharged in macOS Tahoe

Hands-On Mac (Video)

Play Episode Listen Later Oct 2, 2025 12:09


Spotlight is getting a serious upgrade in macOS Tahoe, surfacing your files, windows, and even cloud content with smarter, faster results. Allow Mikah to walk you through the surprising shortcuts and hidden tricks that will change how you find everything on your Mac. Quick access to Spotlight via keyboard or menu bar Recentering Spotlight Search bar with control-click shortcut Enhanced search rankings based on personal use and relevance Refined filtering by app, file type, provider, or folder Spotlight displays results from open windows and browser tabs Cloud storage integration expands search to Dropbox, Google Drive Website search shortcuts for popular sites like Amazon and YouTube Direct questions and smart queries supported with Siri and ChatGPT Spotlight suggests actions and deeper settings directly from search Performance quirks and indexing delays still present in Spotlight Host: Mikah Sargent Download or subscribe to Hands-On Apple at https://twit.tv/shows/hands-on-apple Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

The Leadership Project
289. How Listening, Mattering, and Frontline Leadership Shape Culture with Mick Spiers

The Leadership Project

Play Episode Listen Later Oct 2, 2025 17:45 Transcription Available


What if your culture is decided not by a manifesto, but by the conversation your frontline supervisor has at 9:12 a.m.? This solo deep dive distills September's standout lessons into a practical playbook you can use today—clear prompts, coaching moves, and values-in-action routines that turn intent into impact.We unpack five anchors. First, trust offered early and often is an accelerator: set a clear vision, step back without disappearing, and stay available to remove blockers. Next, listening is a skill, not a reflex. Using PAVE (paraphrase, admit, validate, empathize) and the four C's (conscious, committed, curious, compassionate), we design for shared meaning so two people don't leave the same meeting with different realities. Then we move to mattering: connect strategy to micro-whys, ask who benefits if we nail this work, and clear the path like a creator, not a victim of circumstances.Values earn their stripes when the pressure peaks. We show how to pre-commit to red lines, name the value most at stake before tough decisions, and choose behaviors that prove integrity in the room. Finally, we ground culture on the front line. Train supervisors to set expectations, coach in the open, and use curiosity-based postmortems that build judgment instead of blame. We also tackle the danger of silence; without timely updates, people write their own stories. Learn how to narrate the “no update yet” moments to protect trust.You'll leave with scripts to start better one-on-ones, practical questions for debriefs, and simple habits that make people feel seen, heard, and valued. If you're ready to strengthen your supervisor bench, make listening visible, and give trust on purpose, this playbook is your next step. Subscribe, share with a leader who needs it, and leave a review telling us which move you'll try first.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

All TWiT.tv Shows (Video LO)
Hands-On Apple 202: Spotlight Supercharged in macOS Tahoe

All TWiT.tv Shows (Video LO)

Play Episode Listen Later Oct 2, 2025 12:09 Transcription Available


Spotlight is getting a serious upgrade in macOS Tahoe, surfacing your files, windows, and even cloud content with smarter, faster results. Allow Mikah to walk you through the surprising shortcuts and hidden tricks that will change how you find everything on your Mac. Quick access to Spotlight via keyboard or menu bar Recentering Spotlight Search bar with control-click shortcut Enhanced search rankings based on personal use and relevance Refined filtering by app, file type, provider, or folder Spotlight displays results from open windows and browser tabs Cloud storage integration expands search to Dropbox, Google Drive Website search shortcuts for popular sites like Amazon and YouTube Direct questions and smart queries supported with Siri and ChatGPT Spotlight suggests actions and deeper settings directly from search Performance quirks and indexing delays still present in Spotlight Host: Mikah Sargent Download or subscribe to Hands-On Apple at https://twit.tv/shows/hands-on-apple Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Dannic presents Fonk Radio
Dannic presents Fonk Monthly Mix - Episode 021

Dannic presents Fonk Radio

Play Episode Listen Later Oct 1, 2025 59:52


Fonk Monthly Mix 021 is here and it's packed with fresh energy and community fire. This month's episode features the usual blend of high-impact house, tech, and progressive sounds plus two standout tracks straight from my Dropbox demo submissions. Massive shoutout to everyone sending in music! Expect heaters from Swedish House Mafia, KREAM, Tiësto, and Martin Garrix, alongside exclusive mashups, unreleased edits, and some brand-new Fonk cuts. Whether you're listening in the gym, the car, or the club—FMM021 brings the energy front to back. Let's get it! 1. Swedish House Mafia - Greyhound (Deeper Purpose Remix) 2. Empire Of The Sun, Michael Calfan, Axwell - Walking On A Dream (Resurrection) 3. Luke Dean & Omar - Make Believe (Twin Diplomacy Remix) 4. Sidepiece - Cry For You (Extended Mix) 5. ID - Love For You 6. KREAM - So Hï (VIP Mix) [Extended Mix] [Liquid Lab] 7. Firebeatz - Block Rockin (Extended Mix) 8. Dubvision - Follow Your Heart (Extended Mix) 9. USAI, Cursy - Hypnotize (Pedro Carrilho & Roxx Remora Remix) 10. Don't Turn Your Back (Qmode & Christo Remix) 11. Visual Effect - Work Your Body (Extended Mix)  12. Dannic - Silver (Extended Mix) 13. Back To Shiver (Dannic MashUp) 14. VIKE vs Marlon Hoffstadt - It's That ID Time (Dannic Edit) 15. Dannic & Robin Aristo - Lose Control (Extended Mix) 16. Dannic, Teamworx vs Avicii - Levels Bump N Roll (Dannic MashUp) 17. Tiësto - RVN (Raven) (Extended Mix) 18. Martin Garrix, R3HAB & Skytech - Voodoo (Extended Mix) 19. HI-LO - Floresta Funk vs Eminem - Without Me (OH Mashup) 20. Martin Garrix, Matisse & Sadko feat. BARBZ - Butterflies (Extended Mix)

Remotely Curious
These people made an internal podcast. AI helped them reach the whole team

Remotely Curious

Play Episode Listen Later Oct 1, 2025 38:08


Amanda Cupido doesn't speak Spanish or French. But using AI, she and her team helped a global nonprofit make their internal podcast more accessible to as many employees as possible. Amanda is an audio producer and the founder of a production company called Lead Podcasting. One of her clients is a global nonprofit with over 35,000 employees—and not all of them speak English. So she made them a pitch: what if they added AI into the mix? They would make the podcast in English, and then use generative AI voice tools to translate it into Spanish and French—with a lot of human oversight, of course. Driven by a desire to use these tools for good, the goal was never to replace people, but to reach more people, and it worked.On this episode, Amanda shows what it's like—and what it sounds like—to make a podcast with AI that's still human at its core.You can learn more about Lead Podcasting at leadpodcasting.com~ ~ ~Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dashYou can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.aiThis show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!

Pitacos do Chief | David Arty
O Que o Figma Quer no Brasil? Estratégia, Comunidade e o Futuro do Design — com Débora Mioranzza | EP 121

Pitacos do Chief | David Arty

Play Episode Listen Later Oct 1, 2025 82:05


Electronic Impressions with Danny Grunow
Electronic Impressions 934 with Danny Grunow

Electronic Impressions with Danny Grunow

Play Episode Listen Later Oct 1, 2025 120:00


Welcome to Electronic Impressions — Your Weekly Trance Destination! Hosted by Danny Grunow, this globally streamed radio show brings you the freshest new trance tracks from around the world, alongside timeless classics that shaped the genre. Whether you're into uplifting, vocal, tech trance — this is your sonic home.

Remarkable Marketing
Clue: B2B Marketing Lessons on Creating a Cult Classic with Chief Marketing Officer at Wrike, Christine Royston

Remarkable Marketing

Play Episode Listen Later Sep 30, 2025 42:14


Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Modern People Leader
Build - How to stress-test your business case with Jessica Zwaan

The Modern People Leader

Play Episode Listen Later Sep 29, 2025 37:19


Jessica Zwaan joins MPL Build to show HR leaders how to craft business cases that CEOs actually approve, using BLUF, the So What test, and clear links to revenue and savings. We walk through conservative projections, objection handling, and a live role-play on adopting a performance platform in today's fiscally skeptical environment.---- Sponsor Links:

The Leadership Project
288. Approachable Leadership: Shrinking Power Distance with Phillip B. Wilson

The Leadership Project

Play Episode Listen Later Sep 29, 2025 48:44 Transcription Available


Have you ever noticed your team hesitating before sharing bad news? That pause often reveals the power distance leaders unintentionally create. In this conversation with Phillip B. Wilson, author of The Approachability Playbook and The Leadershift Playbook, we explore how unapproachable leadership sabotages effectiveness and silences truth.Phil explains how our brains default to the “villain assumption”—attributing negative intent to others while excusing our own actions with context. When paired with confirmation bias, this creates cultures where honesty is stifled. His antidote is the “hero assumption”: believing people fundamentally want to do great work and succeed. He shares his own humbling leadership lessons, including the moment a key team member refused to work for him despite his reputation.We also unpack Phil's Connection Model of approachability: creating the right space (being available), generating the right feeling (listening to understand), and taking the right action (following through). These simple but powerful practices shrink power gaps, build trust, and transform leadership impact. The most successful leaders aren't those with all the answers—they're the ones who create environments where people feel safe to bring forward problems, questions, and ideas.

Rosenfeld Review Podcast
The Staff Designer with Catt Small

Rosenfeld Review Podcast

Play Episode Listen Later Sep 29, 2025 28:10


What if your next big career move didn't involve managing people—but managing impact? Catt Small joins Lou to unpack the rise of the staff designer: a role that's redefining what senior-level growth can look like for designers who want to lead without becoming managers. Catt shares insights from her forthcoming Rosenfeld book, The Staff Designer: Grow, Influence, and Lead as an Individual Contributor, where she draws on her own experience at companies like Etsy, Asana, and Dropbox—alongside interviews with nearly 30 other design pros—to clarify a path that's increasingly relevant in today's flattened organizations. Catt explains why staff designers thrive at the intersection of strategy and execution, influence and diplomacy. Staff design isn't about hierarchy; it's about navigating complexity, guiding quality, and mentoring others, all without direct reports. Whether you're a senior designer wondering what's next or a leader trying to support IC career growth, this episode reframes design leadership for the modern era.

Desde el reloj
Dropbox cierra su gestor de contraseñas

Desde el reloj

Play Episode Listen Later Sep 29, 2025 10:50


La empresa de almacenamiento de archivos anunció durante el verano que cierran su gestor de contraseñas. Sin un motivo concreto, Dropbox comunicó que a finales de octubre, todas las contraseñas de sus usuarios serán eliminadas de sus servidores de forma segura.

Rant With Ant
YLP Podcast - Ep. 443: That's Why You Got Hit

Rant With Ant

Play Episode Listen Later Sep 27, 2025 70:36


As it was told to me by Mr. YLP Himself after the recording, this was one of the most draining episodes he has ever done, in the almost near decade he has been a professional wrestling podcaster. Why you ask?On Episode 443 of the YLP Podcast, Mr. YLP breaks down the current domestic abuse allegations of former TNA Knockouts World Champion, Masha Slamovich, that was posted by a friend of her ex-boyfriend, AKIRA, on Twitter. And when he showed me the entire Dropbox file, even I was blown away by the sheer amount of it all.Not only does Mr. YLP break down the history of the relationship between the two, but he also discusses the possible ramifications for Slamovich, including her future in TNA and possibility of her future bookings on the indies.EMAIL ME AT: younglionsperspective@gmail.comFOLLOW ME ON: Instagram - @ylp_podcast | X - @YLPerspectiveSNAG YOUR YLP MERCH HERE: wrestle-addict-radio- shop.fourthwall.com

Wrestle Addict Radio
YLP Podcast - Ep. 443: That's Why You Got Hit

Wrestle Addict Radio

Play Episode Listen Later Sep 27, 2025 70:36


As it was told to me by Mr. YLP Himself after the recording, this was one of the most draining episodes he has ever done, in the almost near decade he has been a professional wrestling podcaster. Why you ask?On Episode 443 of the YLP Podcast, Mr. YLP breaks down the current domestic abuse allegations of former TNA Knockouts World Champion, Masha Slamovich, that was posted by a friend of her ex-boyfriend, AKIRA, on Twitter. And when he showed me the entire Dropbox file, even I was blown away by the sheer amount of it all.Not only does Mr. YLP break down the history of the relationship between the two, but he also discusses the possible ramifications for Slamovich, including her future in TNA and possibility of her future bookings on the indies.EMAIL ME AT: younglionsperspective@gmail.comFOLLOW ME ON: Instagram - @ylp_podcast | X - @YLPerspectiveSNAG YOUR YLP MERCH HERE: wrestle-addict-radio- shop.fourthwall.com

Libros para Emprendedores

¿Y si el verdadero marketing no fuera gastar en anuncios, sino diseñar productos que se venden solos?En este episodio analizo Growth Hacker Marketing (Ryan Holiday, 2013), el libro que explica cómo startups como Airbnb o Dropbox crecieron sin presupuestos millonarios.Aprenderás:Por qué el marketing comienza en el producto, no en la publicidad.El método de los MVP y pruebas rápidas para encontrar lo que engancha al cliente.Cómo usar la viralidad y las recomendaciones como combustible de crecimiento.Estrategias para medir, iterar y escalar lo que sí funciona (y eliminar lo que no).

Libros para Emprendedores

¿Y si el verdadero marketing no fuera gastar en anuncios, sino diseñar productos que se venden solos?En este episodio analizo Growth Hacker Marketing (Ryan Holiday, 2013), el libro que explica cómo startups como Airbnb o Dropbox crecieron sin presupuestos millonarios.Aprenderás:Por qué el marketing comienza en el producto, no en la publicidad.El método de los MVP y pruebas rápidas para encontrar lo que engancha al cliente.Cómo usar la viralidad y las recomendaciones como combustible de crecimiento.Estrategias para medir, iterar y escalar lo que sí funciona (y eliminar lo que no).

The Modern People Leader
257 - Decoupling performance from compensation: Kim Minnick (Code Traveller HR)

The Modern People Leader

Play Episode Listen Later Sep 24, 2025 59:53


Kim Minnick, Founder of Code Traveller HR, joined us on The Modern People Leader.We dug into why performance reviews often fail, how companies can decouple performance from compensation, creative ways to reward employees beyond pay, and the importance of transparency, choice, and designing programs that reflect company values.---- Sponsor Links:

The Leadership Project
287. Faith-Based Leadership: Creating Meaningful Impact with Tamara Jackson

The Leadership Project

Play Episode Listen Later Sep 23, 2025 54:56 Transcription Available


In this episode of The Leadership Project, host Mick welcomes Tamara Jackson, founder of Beacon Ship and the Beacon Show. They delve into how belief, resilience, and gratitude translate into everyday leadership, creating meaningful impact, and the integration of faith into the workplace. Tamara shares her journey from a successful corporate career to entrepreneurship, inspired by a personal tragedy, emphasizing the importance of faith-driven decision making, and the GRASP framework (Gather, Reflect, Ask, Strategize, Proceed with Faith). The episode underscores the significance of being a beacon of hope, aligning personal values with professional actions, and striving for significance over mere success.

The Vestigo FinTech Podcast
#29 | Redefining The Competitive Edge, Venture Discipline, and the Future of Vertical AI with Annelies Gamble - Partner at Zetta Ventures

The Vestigo FinTech Podcast

Play Episode Listen Later Sep 23, 2025 46:00


As the wave of AI-enabled vertical SaaS startups rises, founders face critical questions: How do you attract the right investor who deeply understands your market? What makes a true vertical AI company stand out in a saturated landscape?  In this episode, Frazer and Annelies discuss: How vertical AI startups can find their strategic wedge - and why brute force and feedback loops matter more than a flashy pitch. What today's top-tier investors are really looking for when backing AI-driven SaaS companies in legacy industries like insurance, logistics, and supply chain. The mindset shift from founder to investor and how operator intuition can sharpen your go-to-market and long-term defensibility. — Annelies Gamble is a Partner at Zetta Ventures, an early-stage venture firm backing AI native B2B startups. Prior to Zetta, Annelies founded Prima, a vertical AI company in the supply chain and manufacturing space. While based in Mexico, she scaled Prima to over 80 employees, led engineering and supply operations, launched the U.S. business, and raised more than $45M in venture funding. Before founding Prima, Annelies was a Co-Founder and Partner at Scribble Ventures, where she invested in over 30 early-stage AI startups. Annelies started her career at Dropbox, helping launch the company's Product Analytics team. She holds a degree from Yale, where she was a three-season Division I varsity athlete and President of the Yale Entrepreneurial Society.  

Where It Happens
Making $$$ with Mobile Apps ($100K MRR Formula)

Where It Happens

Play Episode Listen Later Sep 22, 2025


On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition. Timestamps: 00:00 - Intro 02:06 - Overview of $100k Mobile App Blueprint 04:57 - Finding a daily habit to serve 06:27 - Validating demand 09:58 - User experience and onboarding flow 12:32 - Pricing strategies and monetization 13:46 - User journey from first use to advocacy 16:24 - Distribution and marketing channels 18:56 - 30 Day Monetization Blueprint 19:44 - Metrics to Measure 20:59 - Feature Development Framework 22:16 - North Star Metric 25:10 - Startup Idea 1: Dog Allergy Scanner 26:58 - Startup Idea 2: Migraine Weather Guard 28:07 - Startup Idea 3: Silent Study Timer 30:05 - Startup Idea 4: Plant Watering AI Coach Key Points: • Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI • Validate demand through Reddit, TikTok, and other platforms before building • Optimize for first-win experience within 24 hours of app download • Use a combination of organic growth, owned channels, and paid acquisition • Monitor key metrics like retention, conversion, and LTV/CAC ratio The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Advanced Refrigeration Podcast
More Micro Thermo Programming Wednesday Heading Back To Colorado Episode 438 Video

Advanced Refrigeration Podcast

Play Episode Listen Later Sep 22, 2025 48:13


Hilarious HVAC Troubleshooting: Sensors, Alarms, and Tech BloopersJoin hosts Brett Wetzel and Kevin Compass in this uproarious episode of the Advanced Refrigeration Podcast! From battling technical impatience to sharing HVAC tips, the duo dives into everything you need to know about CO2 racks, gas coolers, and microthermal configurations. Whether it's dealing with a 1.7 terabyte Dropbox or Brett's 'ancient' microthermal setup, this episode delivers non-stop laughs and valuable insights for HVAC professionals. Perfect for anyone who's ever been baffled by a configuration screen!

Advanced Refrigeration Podcast
More Micro Thermo Programming Wednesday Heading Back To Colorado Episode 438 Audio

Advanced Refrigeration Podcast

Play Episode Listen Later Sep 22, 2025 48:13


Hilarious HVAC Troubleshooting: Sensors, Alarms, and Tech BloopersJoin hosts Brett Wetzel and Kevin Compass in this uproarious episode of the Advanced Refrigeration Podcast! From battling technical impatience to sharing HVAC tips, the duo dives into everything you need to know about CO2 racks, gas coolers, and microthermal configurations. Whether it's dealing with a 1.7 terabyte Dropbox or Brett's 'ancient' microthermal setup, this episode delivers non-stop laughs and valuable insights for HVAC professionals. Perfect for anyone who's ever been baffled by a configuration screen!

Where It Happens
My n8n AI agent scrapes Google Maps and makes $$$

Where It Happens

Play Episode Listen Later Sep 19, 2025


Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets. Timestamps: 00:00 - Intro 02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches) 06:37 - Boring Business Finder AI Agent 10:16 - Example of the Output 11:04 - How start a Boring Business 14:51 - The Market Opportunity 16:59 - Using Hostinger for Self Hosting AI Workflow 19:39 - Unique Boring Business Opportunities 22:13 - Creating AI-generated newsletters from Google Maps data Brought to you by: Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10). Key Points: • Using AI to identify underserved, high-value local business niches in tier 2/3 cities • Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment • Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers • Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer  LinkedIn: https://www.linkedin.com/in/jadickerson/

The Modern People Leader
256 - Leading Through Layoffs & Constant Change (Mita Mallick, Shelby Garrison, & Kelly Lohr)

The Modern People Leader

Play Episode Listen Later Sep 19, 2025 58:21


This episode of The Modern People Leader dives into the realities of leading through constant change, featuring guests Mita Mallick, Shelby Garrison, and Kelly Lohr. We discussed how HR leaders can navigate layoffs with transparency and humanity, the importance of supporting both exiting and remaining employees, and how to build resilience and adaptability into workplace culture.---- Sponsor Links:

RecTech: the Recruiting Technology Podcast
THIS WEEK IN REC TECH: iCIMS, ServiceNow, DianaHR, Ripplematch

RecTech: the Recruiting Technology Podcast

Play Episode Listen Later Sep 19, 2025 8:55


Is your career site delivering the conversion you need? Dalia's plug-and-play tech turns any employer career site into a high-performance candidate conversion engine — no replatforming required, live in days.Visit dalia.co to learn more. AND by jobcase, Jobcase is an online community where workers of all kinds – like hourly employees, tradespeople and healthcare technicians – access jobs, make connections, and support each other in any aspect of their work life.Visit jobcase.com/hire and tap into their 120 million strong  job seeker network Alright rec techies…..here's what's happening this week. We have a ton of funding announcements to share. First up…DianaHR, which offers an AI-powered HR-as-a-Service platform for SMBs, announced today that it has raised a $3.7M seed round led by SNR Ventures with participation from General Catalyst, Y Combinator and unicorn founders including founders of Mercury, Twitch and Dropbox.  https://hrtechfeed.com/hr-as-a-service-for-smbs-lands-funding/ RippleMatch announced the launch of its AI-Talent Marketplace, a skills-based hiring engine built to meet the realities of a job market transformed by AI. The new platform flips traditional hiring on its head—replacing outdated resumes and proxies with verified skill signals showcasing AI fluency, interpersonal skills, and technical proficiencies. Designed to serve the next generation of talent and companies building the modern teams of tomorrow, this product marks a major shift in how early-career hiring happens. https://hrtechfeed.com/ripplematch-unveils-ai-talent-marketplace/ Payscale Inc., the leading provider of compensation intelligence solutions, announced today that it has acquired Datapeople, an AI-powered recruiting platform that helps hiring teams create clearer, more effective, and more compliant job postings. https://hrtechfeed.com/payscale-acquires-ai-powered-recruiting-platform-datapeople/ ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced it is expanding its global presence in the fast-growing city of West Palm Beach to drive AI innovation, talent development, and economic growth. Located at 10 CityPlace, a new development by Related Ross in Florida's Gold Coast innovation corridor, the expansion will include a new regional innovation hub and AI Institute, and is expected to deliver $1.8 billion economic impact and create more than 850 jobs over the next five years. https://hrtechfeed.com/servicenow-to-expand-in-florida-create-850-new-jobs/ iCIMS, the talent acquisition software provider trusted by the world's leading brands, today announced its acquisition of Apli – a fast-growing, AI-powered recruitment automation innovator focused on the frontline hiring experience – to complement iCIMS' enterprise AI talent-acquisition platform. Apli helps organizations attract, assess and hire frontline talent through advanced conversational AI. https://hrtechfeed.com/icims-acquires-apli/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Against The Grain
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)

Marketing Against The Grain

Play Episode Listen Later Sep 18, 2025 22:04


Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-led growth, why building brand outranks traditional performance marketing, and the essential product feedback loops that every modern startup needs to stay ahead in the competitive AI era. Mentions Gamma https://gamma.app/ Dropbox https://www.dropbox.com/ Lovable https://lovable.dev/ Anton Osika https://www.linkedin.com/in/antonosika/ Grant Lee https://www.linkedin.com/in/grantslee/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Deal Talk
From Dropbox to VC: Christine Keung, GP at J2 Ventures on Thriving in Chaos

Deal Talk

Play Episode Listen Later Sep 18, 2025 37:43


Christine Keung has built through chaos - again and again.From scaling Dropbox during its rocket-ship growth…To serving as Chief Data Officer for San Jose at the height of the pandemic…To now backing founders as a GP at J2 Ventures…Chaos isn't something she avoids.It's where she thrives! In this episode, Christine shares:The blind spots that trip up early foundersGreen flags she looks for when investing in teamsWhy chaos creates the best opportunities for growthHow her first-gen upbringing shaped her career in ventureWhy government and startups are more alike than you thinkIf you're building a company - or leading through uncertainty - this episode is your blueprint.

Where It Happens
This App Hit 2M Users with Creators Who Had 0 Followers (Here's How)

Where It Happens

Play Episode Listen Later Sep 17, 2025


Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions. Timestamps: 00:00 Intro 01:26 - Why Short-Form Marketing? 02:55 - Creator vs. Influencer Marketing Explained 04:41 - Micro-Creator Strategy Overview 11:43 - Case study of Focus Tree app using creator marketing 16:04 - How to Find and Work with Creators 19:49 - The Drawbacks of this Strategy 20:27 - Tools for Managing and Tracking Campaign Performance 22:56 - Final Thoughts and Conclusions Key Points: • Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products • For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality • Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team • This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

How I Work
Designing prompts that save you hours every week with Dropbox's Morgan Brown

How I Work

Play Episode Listen Later Sep 17, 2025 36:19 Transcription Available


What if the biggest value of AI isn’t answers, but better questions? For Morgan Brown, Vice President of Product and Growth at Dropbox, that realisation has transformed everything from family dinners to global product strategy. In this episode, I chat with Morgan about how he uses AI as both a problem-solver and a sparring partner. Morgan leads Dropbox’s AI products, but he’s also built his own app from scratch - with no coding background - to help his six-year-old son manage type 1 diabetes. We dive into how Morgan uses AI to eliminate grunt work, create powerful prompts, and even stress test his own ideas. This conversation will show you practical ways to turn AI into a genuine partner for your work and life. We discuss: The story behind CARB Scan, the AI-powered app Morgan built to help his son manage diabetes How he uses AI to eliminate shallow work, like meeting recaps and email sorting Why designing prompts is a superpower—and Morgan’s framework for writing great ones The automation Morgan built to scan and summarise the entire AI/ML landscape every morning How to use AI as a true thought partner for brainstorming, strategy, and decision-making The risks of skipping human feedback and why real-world validation still matters Morgan’s advice for spotting your own hidden time sinks and turning them into AI experiments Key Quotes “LLMs aren’t the best search engine. They’re much better as a thought partner.” “The real leverage of AI isn’t the answers. It’s the better questions.” Connect with Morgan Brown on X (Twitter), LinkedIn, and his website https://www.morganbrown.co/ Check out Morgan’s book Hacking Growth. Get your hands on Morgan’s AI research prompt here. If you enjoyed this, listen to my episode with Bob Johansen - we talked about reframing AI as “augmented intelligence,” and it pairs beautifully with Morgan’s approach. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Remotely Curious
For these shipwreck-hunting humans, AI is part of the crew

Remotely Curious

Play Episode Listen Later Sep 17, 2025 30:39


Very few people get paid to visit shipwrecks—but for Stephanie Gandulla, it's all part of the job. Stephanie is a scuba diver, maritime archeologist, and resource protection coordinator for the Thunder Bay National Marine Sanctuary. The agency safeguards Lake Huron's historic shipwrecks, many of which have yet to be discovered. That's where Katie Skinner comes in. She's an assistant professor at the University of Michigan and the director of the school's Field Robotics Group. Skinner and her team have been developing autonomous underwater vehicles that can find new shipwreck sites, all on their own. For humans, a search is costly, time-consuming, manual work. But for AI? Skinner thinks it could help us find answers in a snap. On this episode, Stephanie and Katie talk about using AI to find shipwrecks in a literal lake of data, so that they can spend less time searching and more time exploring—as only humans can do.You can learn more about some of the people and projects featured in this episode, including… The Thunder Bay National Marine Sanctuary at thunderbay.noaa.govKatie Skinner and the University of Michigan's Field Robotics Group at fieldrobotics.engin.umich.eduPrevious efforts to autonomously map Thunder Bay's historical shipwrecks at theverge.com/2020/3/5/21157791/drone-autonomous-boat-ben-shipwreck-alley-unh-noaa-great-lakes-thunder-bay~ ~ ~Working Smarter is brought to you by Dropbox Dash—the AI universal search and knowledge management tool from Dropbox. Learn more at workingsmarter.ai/dashYou can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.aiThis show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!

Ubuntu Podcast
Ethical Retro Gaming

Ubuntu Podcast

Play Episode Listen Later Sep 16, 2025 30:46


In this episode: Mark has been retro gaming with an Evercade. Martin replaced the official Dropbox client with Maestral. Alan created an MCP server for Grype. You can send your feedback via show@linuxmatters.sh or the Contact Form. If you’d like to hang out with other listeners and share your feedback with the community, you can join: The Linux Matters Chatters on Telegram. The #linux-matters channel on the Late Night Linux Discord server. If you enjoy the show, please consider supporting us using Patreon or PayPal. For $5 a month on Patreon, you can enjoy an ad-free feed of Linux Matters, or for $10, get access to all the Late Night Linux family of podcasts ad-free.

Cloud Security Podcast
The Evolution of Email Security: From Pre-Breach to Post-Breach Protection

Cloud Security Podcast

Play Episode Listen Later Sep 16, 2025 30:02


For the last 30 years, email security has been stuck in the past, focusing almost entirely on stopping bad things from getting into the inbox. In this episode, Rajan Kapoor, Field CISO at Material Security and former Director of Security at Dropbox, argues that this pre-breach mindset is dangerously outdated. The real challenge today is post-breach: protecting the sensitive data that already lives inside your mailboxes.The conversation explores why we must evolve from "email security" to the broader concept of "workspace security" . Rajan explains how interconnected productivity suites like Google Workspace and Microsoft 365 have turned the inbox into a gateway to everything else Drive, accounts, and sensitive company data. We also discuss how the rise of AI co-pilots will create new risks, as they can instantly find and surface over-shared data that was previously hidden in plain sight .Guest Socials - ⁠⁠Rajan's Linkedin⁠Podcast Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@CloudSecPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels:-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Podcast- Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cloud Security BootCamp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you are interested in AI Cybersecurity, you can check out our sister podcast -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI Security PodcastQuestions asked:(00:00) Introduction(02:00) Who is Rajan Kapoor? Field CISO at Material Security(02:38) What is Email Security in 2025? The 30-Year-Old Problem(03:20) The Critical Shift: From Pre-Breach to Post-Breach Protection(04:20) The Rise of Workspace Security: Beyond the Inbox(06:00) Why Focusing on Email is "Not Even Half" The Problem(06:50) Are Microsoft 365 Security Challenges Different from Google's?(09:30) Rethinking the Approach to Email Security(11:40) How AI Co-Pilots Will Exploit Your Over-Shared Data(13:30) A Real-World Attack: From Email to Malicious OAuth App(17:00) How Should CISOs Structure Their Teams for Workspace Security?(19:25) The Role of CASB vs. API-Based Security for Data at Rest(23:10) How CISOs Can Separate Signal From Noise in a Crowded Market(24:45) Final Questions: Home Automation, Career Risks, and Ethiopian Food

The Modern People Leader
255 - DEI's New Reality: Yemi Akisanya (Head of Justice, Equity, Diversity, & Inclusion, Axon)

The Modern People Leader

Play Episode Listen Later Sep 16, 2025 69:07


Yemi Akisanya, Head of JEDI (Justice, Equity, Diversity, and Inclusion) at Axon, joined us on The Modern People Leader. We talked about how the DEI conversation is evolving post-2020, why quotas are being replaced with performance-aligned strategies, and how Axon is making inclusion measurable and mission-critical.---- Sponsor Links:

Linux Matters
Ethical Retro Gaming

Linux Matters

Play Episode Listen Later Sep 16, 2025 30:46


In this episode: Mark has been retro gaming with an Evercade. Martin replaced the official Dropbox client with Maestral. Alan created an MCP server for Grype. You can send your feedback via show@linuxmatters.sh or the Contact Form. If you’d like to hang out with other listeners and share your feedback with the community, you can join: The Linux Matters Chatters on Telegram. The #linux-matters channel on the Late Night Linux Discord server. If you enjoy the show, please consider supporting us using Patreon or PayPal. For $5 a month on Patreon, you can enjoy an ad-free feed of Linux Matters, or for $10, get access to all the Late Night Linux family of podcasts ad-free.

Late Night Linux All Episodes
Linux Matters 64: Ethical Retro Gaming

Late Night Linux All Episodes

Play Episode Listen Later Sep 16, 2025 30:46


In this episode: Mark has been retro gaming with an Evercade. Martin replaced the official Dropbox client with Maestral. Alan created an MCP server for Grype.     You can send your feedback via show@linuxmatters.sh or the Contact Form. If you'd like to hang out with other listeners and share your feedback with the community... Read More

Empowered Patient Podcast
Why Hospital Printers Have Become Targets for Cybercriminals with Jim LaRoe Symphion

Empowered Patient Podcast

Play Episode Listen Later Sep 16, 2025 19:09


Jim LaRoe, CEO of Symphion, highlights an often overlooked cybersecurity threat posed by network-connected printers in a hospital setting.  Modern printers are complex devices with numerous features that create vulnerabilities and potential access points to patient and hospital data for cybercriminals, yet they are generally managed outside of the IT security environment. The first step in ensuring printer security is to determine the number of printing devices on the network, their locations, and their configurations. Additionally, it is essential to ask the IT team to demonstrate security hygiene for the entire printer fleet. Jim explains, "We personally were exposed to the print industry in about 2015. And we noticed that the printers are really essential for patient care. They process, store, and transmit the most sensitive data, but they have grown up outside of the information security and supply chain. The security has been left vulnerable. In today's cybercrime growth industry climate, where opportunistic criminals are looking for opportunities to steal data, ransom, or attack patient care, you've got a real recipe for disaster. So really, we're facing a whole lot of issues that relate to the vulnerability of the printer." "They're absolutely very complex business machines, and the manufacturers for the last 40 years or so, from what you're talking about, the analog days, have really enriched them with incredible features beyond the camera, the document sorter, and things like that. They built in incredible web server features, email servers, fax servers, FTP servers, like a Dropbox that we all use for heavy payload communication protocols. They built all those features into the devices, and they built in ways to secure those features, but they haven't been used, and they're not being used on networks."  #Symphion #Hospitals #PrinterSecurity #Cybercrimes #NetworkSecurity symphion.com Download the transcript here

Empowered Patient Podcast
Why Hospital Printers Have Become Targets for Cybercriminals with Jim LaRoe Symphion TRANSCRIPT

Empowered Patient Podcast

Play Episode Listen Later Sep 16, 2025


Jim LaRoe, CEO of Symphion, highlights an often overlooked cybersecurity threat posed by network-connected printers in a hospital setting.  Modern printers are complex devices with numerous features that create vulnerabilities and potential access points to patient and hospital data for cybercriminals, yet they are generally managed outside of the IT security environment. The first step in ensuring printer security is to determine the number of printing devices on the network, their locations, and their configurations. Additionally, it is essential to ask the IT team to demonstrate security hygiene for the entire printer fleet. Jim explains, "We personally were exposed to the print industry in about 2015. And we noticed that the printers are really essential for patient care. They process, store, and transmit the most sensitive data, but they have grown up outside of the information security and supply chain. The security has been left vulnerable. In today's cybercrime growth industry climate, where opportunistic criminals are looking for opportunities to steal data, ransom, or attack patient care, you've got a real recipe for disaster. So really, we're facing a whole lot of issues that relate to the vulnerability of the printer." "They're absolutely very complex business machines, and the manufacturers for the last 40 years or so, from what you're talking about, the analog days, have really enriched them with incredible features beyond the camera, the document sorter, and things like that. They built in incredible web server features, email servers, fax servers, FTP servers, like a Dropbox that we all use for heavy payload communication protocols. They built all those features into the devices, and they built in ways to secure those features, but they haven't been used, and they're not being used on networks."  #Symphion #Hospitals #PrinterSecurity #Cybercrimes #NetworkSecurity symphion.com Listen to the podcast here

Where It Happens
The YouTube Loophole Printing $1M+ for SaaS Startups Right Now

Where It Happens

Play Episode Listen Later Sep 15, 2025


Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links. Timestamps: 00:00 - Intro 01:03 - Why partner with Youtube Creators 04:38 - How to find and contact YouTube creators 08:11 - Crafting the email and follow-up strategy 09:26 - Overview of the Strategy 14:42 - The value of underpriced attention 19:12 - The numbers and scaling the process 22:06 - Biggest Bottleneck 22:50 - Automating the process 24:47 - Why start now Key Points: • YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature • The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions • This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves • The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

The Leadership Project
286. From Autopilot to Driver's Seat: Intentional Leadership with Rand Selig

The Leadership Project

Play Episode Listen Later Sep 15, 2025 49:39 Transcription Available


What does it mean to truly thrive as a leader? Rand Selig, veteran investment banker and founder of Selig Capital Group, shares how he left Wall Street to design a firm—and a life—built on intention. By limiting his clients to five at a time, he created space to be present with family, serve his community, and still build an award-winning company.Rand highlights the difference between management and leadership. Management is about efficiency, but leadership ensures the ladder is leaning against the right wall. Leaders articulate the “why” that inspires people and then step aside to let talent thrive. His four career sabbaticals also reconnected him with purpose and prevented burnout.True leadership means living by values, not external expectations. Are you climbing the right wall? Do your people feel they get to work or that they have to? Thriving personally allows us to create the conditions for others to thrive as well.

Where It Happens
what the heck is GEO (AI search, rankings, $$$)

Where It Happens

Play Episode Listen Later Sep 12, 2025


Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages. Timestamps: 00:00 - Intro 00:51 - What is GEO/AI search? 02:18 - Who GEO is most effective for? 08:16 - How AI search actually functions 12:31 - Tools and strategies for optimizing for AI search 16:45 - Why are people obsessed with GEO 19:56 - Discussion of available tracking tools 22:41 - Final Thoughts on AI Search and GEO Key Points: • GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini • AI search works by expanding user queries into multiple derivative searches, then scraping top Google results • Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses) • Success requires getting your brand mentioned on multiple high-ranking pages that AI references The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

Business Pants
NUGGETS: AI bro on AI crime, Apple chair takes $20m, Conoco CEO's my bad, Murdoch identifies Australian

Business Pants

Play Episode Listen Later Sep 9, 2025 34:27


DAMION1Let's start with some shameless self-promotion: In our 'So it's theoretically possible you can NOT like someone on the board!' headline of the week. Jim Cramer Likes A Casino CEO Board Member Of AppLovin Corporation“He's also on the board of AppLovin by the way, which makes me feel like AppLovin's okay.”In our 'Of course I'm independent, you moron! I've only been on the board since Clinton was President, not like Reagan or something! Not to mention I've barely been chair for like a minute, since Obama was president, and he's still alive! And 20 million dollars is nothing! COO Jeff Williams made 27 million last year, dummy.' headline of the week. Apple's Chairman of the Board Sold More Than $20 Million in StockIn our 'Hey Ma, I just crashed our car! But if I promise to NOT do it again if you give me a million bucks?! Ask Dad.' headline of the week. The Tesla directors who just proposed giving Elon Musk a trillion dollars say it's “critical” he stay out of politicsIn our 'A college dropout and a racist walk into a bar...' headline of the week. Hot mic catches Zuckerberg admitting his $600 bn vow to Trump was a guess“Oh gosh, um, I think it is probably gonna be, something like, I don't know, at least $600 billion through 2028, in the US, yeah.”In our 'The SEC proposes "Interim CEO" to become a permanent C-suite title' headline of the week. CEO Scandals: Viral Outrage Forces Top Executives OutIn our 'Proxy votes: where morality goes to abstain' headline of the week. Korean Pension Fund Balances Profit and Principles in U.S. Proxy Votes In our 'Are you done writing your little 'book' for the day? Here's 10 dollars.' headline of the week. Anthropic agrees to pay authors over $1.5 billion for using their work to train AI, totaling around $3,000 a bookIf you include all realistic hours, an author paid $3,000 per book typically ends up with about $1.20 to $10.00 per hour, depending on how much work the project actually requires.For most full-length books the realistic band is ≈$2–$6 per hour, and for research-heavy projects it can drop to $1–$2/hr. These numbers are before agent commissions, taxes, and out-of-pocket expenses — which would reduce take-home hourly pay further.Net worth: As of September 2025, Forbes estimates Dario Amodei's net worth to be $3.7 billion In our 'In other news, water is still irritatingly wet' headline of the week. Leaked DMs Show Elon Musk Blatantly Lying About Self-Driving Safety In our 'CEO Who Created AI Startup to Cheat on Homework Complains That AI Is Destroying Education' headline of the week. CEO Who Created AI Startup to Cheat on Homework Complains That AI Is Destroying EducationCEO Chungin (Roy) Lee: college dropout“Cluely is building the ultimate conversation AI that gives you the answers you didn't study for in every conversation, without you even having to ask. We're built for students and professionals.”“We're backed by Andreessen-Horowitz, Jake Paul, and execs from companies like OpenAI (ChatGPT), Cognition, Notion, Dropbox, and Pika.” In our 'Capitalism: now featuring free WiFi!' headline of the week. The 'godfather of AI' says it will create 'massive' unemployment, make the rich richer, and rob people of their dignityGeoffrey Hinton, who won the Nobel Prize for his pioneering work on neural networks: "What's actually going to happen is rich people are going to use AI to replace workers."And finally, The Cigna CEO David Cordani Nuggets pop quiz: Here is the headline: WHO adds GLP-1 weight loss drugs to list of the world's essential medicines for the first time. Here are your Nugget-y options:Cigna CEO Cordani calls them essentially “not our problem.”WHO says GLP-1s are essential; Cordani says they're essentially a threat to his quarterly bonus.Essential means life-saving to WHO; Cordani asks, "When did Webster's change the definition of 'essential' to ‘profit-killing'?WHO says essential; Cordani says: “my yacht is essential, your pancreas is optional.”WHO says essential medicine; Cordani says essentially: “try kale, it's cheaper.”MATT1In our '"Out for themselves" sounds bad, how can we make it sound almost, like, medieval and cool?' headline of the week. What Machiavelli and St. Francis can tell us about the motivations of CEOsThere are very high correlations between desire for power and CEO motivationsIn our 'Bully who punched you in the face points way to the hospital' headline of the week. To Help Workers Losing Their Jobs to AI, OpenAI Is Launching a Jobs Platform Run By AIIn our 'Totally my bad guys, I spent the summer on Bob Niblock, our lead independent director's boat - you know we've known each other for as long as I've been on the board, going on 14 years. I mean, between the sun and the rose, I didn't notice we had no money to pay you. That's on me. I mean, you're still fired and stuff, but totally my mistake. Really, I mean wow, just totally blanked on that. Good luck with your lives, though, I really mean that.' headline of the week. I fault myself for not paying more attention,' Conoco CEO tells employees facing deep job cutsLead “Independent” director has a 16 year tenure and 13% influence, possibly wasn't paying attention since he's on two large cap boards and just quit a third, across which he had more than a half dozen committee spotsIn our 'The board released a statement suggesting that the mistress to the CEO's mistress mislead them into thinking there was no wrongdoing' headline of the week. Fired Nestlé CEO Laurent Freixe's mistress caught him cheating with another subordinate in Swiss hotel: reportIn our 'The Department of Justice has announced a new investigation into whether Amazon Alexa will only provide directions to "woke" destinations, shares of Amazon plummet' headline of the week. Tylenol-maker shares sink after report says RFK's HHS will link drug to autismIn our 'Mary Barra, CEO of GM, asks that you not think of GM as just a car company, but as a tech lifestyle company, right before asking for $1tn pay package' headline of the week. Elon Musk's $1 Trillion Pay Proposal: Redefining CEO Compensation in the 21st CenturyIn our 'Seriously, we have no shortage of cousins and nieces and distant half children, our succession process is incredibly robust and impregnating.' headline of the week. Tyson Foods says it has succession plans after executive's shock departureThe meatpacker said late on Tuesday that Chief Supply Chain Officer Brady Stewart, who has also overseen its beef, pork and prepared foods businesses, ran afoul of its code of conduct.In our 'I identify as Australian' headline of the week. Who Is Lachlan Murdoch, the Media Prince Who Would Be KingNow the global Murdoch kingdom will fall under the control of an intensely private former philosophy student, a New Yorker turned proud Australian who transplanted his family to Sydney... Mr. Murdoch has frequently talked of Australia as his spiritual home.... “I'm Australian,” Mr. Murdoch told The Australian in July 2024. “That's how I see myself.”In our 'MEN ARE BACK, BABY' headline of the week. ‘I'm Gonna Punch You in Your F--king Face': Scott Bessent Threatens an Administration RivalGay ex-democrat Soros billionaire threatens to punch nepo baby conservative in the face? In our 'MEN ARE BACK, BABY' headline of the week. Trump's Epstein letter and drawing from 'birthday book' released