Podcasts about actionetics

Sheriff Richard Mack interview about how sheriff's can help Trump deport: https://cspoa.org/ Get CSPOA newsletter about Fed bills: https://cspoa.org/legislative-lowdown/legislative-lowdown-for-december-2024-by-rick-dalton/?utm_content=14744587&utm_medium=Email&utm_name=Id&utm_source=Actionetics&utm_term=Email Why developing a conservative ecosystem in OR is so important: Needs to be part of a strategy of engaging low propensity voters: https://thefederalist.com/2024/12/11/how-this-conservative-influencer-network-helped-reshape-political-campaigning-as-we-know-it/  

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to recap some of the cool stuff that happened at Funnel Hacking Live 2021 day number two. All right, so last episode I told you guys some of the cool stuff happening in day number one. I walked you guys through the structure, the outline, the reasoning why we did a lot of those things, and talked about some of the speakers who were amazing. And now I'm going to talk about day number two. So day number two, this is the day where typically we have our mini reveal of something, usually Click Funnels related. Two years ago, it was Funnel Flicks. Other years, it was Actionetics. Other years, it was things like that. And for day two here, we were excited because it was our big reveal day for Click Funnels 2.0. And so everything in this day was tied around that and getting built into the hype and excitement and the energy to release Click Funnels 2.0. And so the day began in the morning, as it normally does, with Trent Shelton, and Trent is such an amazing speaker. And I want him to talk about building a following, but not just a following. If you look at Trent, by hanging out with him privately, it's crazy because he'll spend, I don't know, an hour, hour and a half every single day just responding to all his fans and followers and social media people, which is crazy because his following is not small by any stretch. Most people, myself included, we push things out but we're not really good at communicating and stuff like that. And the reason why Trent's fans are such die-hards is because he's there for me communicating with him. And so we talked about that, but a lot of other amazing things. And it was interesting because Trent, I've only seen him speak from stage a couple of times and he usually does this, what's it called, a spoken word thing. And I didn't ask him to do that, but I was hoping he was going to. And as he got done speaking, he got to the point where his time ran out and I was like, "Ah, dang it. I was really looking forward to that." And then at the very end of his presentation when time ran out he ran up on stage and then also the music started playing and I was like, "Oh, he's going to do it," and he did it and it was amazing. And at the very end of it, he even tied in one funnel away. Oh, it was so cool. I should do a whole podcast episode just playing that spoken word thing that you guys can listen to over and over and over and over and over again. But it was all about making sure that you don't die with things that you wanted to do, the dreams and the aspirations and things like that. Make sure you go and do them now while you can. So, anyway, Trent was amazing as always. After that, we started getting into publishing stuff, and so first was the next speaker was Krista Mashore, who was talking about how she creates ads and videos and drives paid ads to them that aren't so much to sell but they are to build up the relationship with people, and then from there, ideally they'll go and they'll buy stuff from you in number two ad, number three, and things like that. And Krista's got as much energy if not more than me. She speaks faster than me, which is awesome, and she did a great job. After that, McCall Jones came and spoke about charisma hacking. And McCall is one I was really excited for it because last year she showed up at Funnel Hacking Live just as an attendee to support her sister-in-law who was speaking, and then she fell in love with what we all do and created her own movement called Charisma Hacking and it was really cool. And she had developed this whole Charisma Hacking system and process, which was really fascinating to see. She took this thing that was an idea she had a year and a half ago, the first Funnel Hacking Live that she came to, and turned it into an actual science. And so I think not only was her presentation cool, it was just cool to see how each of us have these frameworks or these ideas that we have. But it's, how do you keep developing it and developing it and developing it to make it better and better and better and more clear, more simple? And I didn't really realize how evolved her Charisma Hacking frameworks had become until she shared it with Funnel Hacking Live and I was like, "Oh, these are just so exciting. So cool." Anyway, she crushed it. And so that was all about Charisma Hacking, how do you look at other people who have different types of charisma and how do you model those? Because most of us, me included, I wasn't born this way. I didn't have talent, I didn't know how to speak on stage or do podcasts or any of these things. And a lot of it came from modeling people I look up to and that's what Charisma Hacking is a lot about, it's looking at those things and finding the patterns and finding who you resonate with as you're figuring out your voice and how to speak and how to present and things like that, which is awesome. After McCall spoke, JLD from Entrepreneurs On Fire spoke about podcasting and podcasting for funnels and a whole bunch of cool things like that. He crushed it as always. It's been fun because JLD has been a lot of Funnel Hacking Lives and it was the first time he's actually a chance to speak, and it was awesome to have him on stage. And then to wrap out before lunch, we had Mike and AJ come and do a presentation about a funnel hub. And some people may be wondering, "Didn't they speak last year about funnel hubs?" And the answer is yes, they did. And the reason why I wanted them to speak again, because funnel hubs is a big part of Click Funnels 2.0, and so I wanted to bring back to people's mindset and intention this concept of a funnel hub, which was really, really cool. So Mike and AJ came and spoke on that. And then from there we broke for lunch, and after lunch, we started shifting over more to e-commerce supplements and things like that. So the next speaker, we had a dual speaker, it was Matt and Jason. They are an uncle and nephew or whatever. I think it's one out of every 17 Two Comma Club Awards that goes to them, and so they talked about how they figure out their stuff, because it's interesting. Most people go like, "Oh, I'm excited by blah. I'm going to go build a business around blah," where they're the opposite. They go and they do the market research, figure out what's hot, what are people buying today? And then they figured that out. They figure exactly where they get the traffic from. They're not trying to guess. They know, "This is where we can get traffic. This is what people are buying right now," and then they go and they reverse engineer that. And from there they create products, plug them in and, boom, Two Comma Club Awards over and over and over and over again. It was cool to see their process. I do wish they would have showed a little more. They're secretive about what they do, and I wish they would've shown us their landing pages and stuff. Unfortunately, they didn't, but conceptually they did share their process, which was cool. After that, Braven Grant spoke. He has a bunch of cool supplement funnels. And I had him talk about the difference between funnels and cars, because this is where people get in all sorts of fights in our world. It's like, "Why have the Shopify store? Why have a funnel?" It's like, "Blah, blah, blah," and it's like, "No, you have to understand these two things actually work hand in hand." And one thing that he talked about that was really cool, he talked about when he read the Dotcom Secrets book, he learned about value ladders and back ends and all these things. He was just like, "This doesn't make sense for me because I have a supplement company." And then later he realized, "Oh my gosh, the cart is the back end for supplement companies. The funnel is what you use to acquire a customer profitably and then the cart is where you actually make your profit." And he showed how these two things work together, which was strategic for a couple of reasons. Number one, it's how he has built his businesses as big as he has, which is cool, but he's used Shopify for his carts. But Todd and I were about to reveal Click Funnels 2.0, which actually has shopping carts built in. Spoiler alert. And so after he talked about that, then Todd and I came out and we did the actual big reveal presentation where we had a chance to show people ClickFunnels 2.0, all these things that people won't talk about. Funnel hubs is the key. Everything is based on the funnel hub, and then from there we got our shopping cart. You put in that, and then from there you build out your funnels and it's just thought through differently and it's really, really cool. Todd and I did the big Click Funnels 2.0 reveal and people freaked out. We give everyone beta access for free with a whole bunch of bonuses and challenges, and it's another reason why you need to be a Funnel Hacking Live, because everyone now, literally thousands of people, all my friends, everybody I know, everyone's messaging me, "How do we get ClickFunnels 2.0? I want a free account. How do I sign up?" I'm like, "Oh, well, if you were at Funnel Hacking Live, you'd have one. Otherwise, you don't." So be Funnel Hacking Live. Even to my friends who keep begging me, sorry. Make sure you don't miss the event because we reward people who show up. Yeah, everyone who was there has access to it, kind of. We're doing a drip release and so next month we're going to be releasing funnel hubs and we'll do a challenge with that and let people have access to us so they can see it, they can play with it, they can use it, and then that'll be the first feature. And then, the next month, we'll do courses and we'll unlock the courses and they can do that. And then after that, it opens up the shopping carts and then other things, so on and so forth. That's what's happening there, which is awesome. We had a good time there. Gave everyone these cool T-shirts and stuff when they signed up for free, and I think we signed up almost everyone. Almost 100% of the people at the event signed up for Click Funnels 2.0, which was cool. And then we broke to dinner, and after dinner, normally we do our awards ceremony, the Two Comma Award, on day three, but we decided this time to do them on day number two, partially because it's really brutal on me. Usually, it's day three, I do the awards show, take a picture of 1,000 people, and then from there, then I do my sales presentation. Then after that, we get pictures of everybody who bought. It's the longest day of all time. And so we shifted it around to see if it would work, and it did, which was great. So we did the awards ceremony Tuesday night, gave out Two Comma Club Awards, and I told everyone, I'm like, "After the Two Comma Club Awards, we have a guest. Can't tell you who it is yet, but you're going to freak out. Make sure you show up for it." And so after the awards were done, then our special guest showed up and the special guest was and is Dan Kennedy. And we made the announcement at the Funnel Hacking Live that we actually purchased Dan. I bought Dan Kennedy's company, which is crazy. When I got into this business, that's who I learned from initially. In fact, to this day, he's still who I study the most. But it came up for sale and I thought it'd be a really good marriage and partnership with ClickFunnels. And so we bought his company recently and then we announced it here at the event, and then Dan spoke. And some of you guys know Dan almost died two years ago but, man, he's still sharp as a whip. He was awesome. He used to just get on stage and speak but now he wants someone there to help interview and facilitate. So I got a chance to actually interview him from stage and facilitate, which was insanely cool. This was supposed to go for an hour. We ended up going for over two hours. He was so funny. I think it was the first time he'd been in front of a big stage, big audience like that since he got sick, which was probably four or five years ago now. Anyway, pre-COVID for sure, it was a year or two before that as well. Anyway, it was so cool to hear a lot of the stories I've been hearing for years. I had a chance to ask him the questions and set up for him to tell the story that I knew that I wanted to hear, and that was really special and really cool. And, in fact, some people were just like, "Oh, if I'd have known Dan Kennedy was there, I would have showed up." Yeah, that's why you have to show up, because you have no idea what we're going to do. We're always surprising you guys. We're always making this better and cooler and all sorts of stuff like that. Anyway, that was really special having Dan speak, and then I was going to do another presentation at the end called Followup Funnels, and by that time, it was late, everyone's tired. I'm like, "You know what? I'm not going to do this." But we made this really cool book that basically showed everyone my 64 email sequence or whatever it was. So we gave them the book and I talked about it for two minutes and I was like, "That's it. Let's go to bed," and that was the end of day number two. And so, man, it was magical. The whole thing was just cool. Ending with Dan on stage was amazing. And getting people excited about the ClickFunnels 2.0 and getting them signed up, it was like the perfect day. So, anyway, if you haven't been in Funnel Hacking Live yet in the past, not that I'm trying to sell you on tickets, but you should get your tickets. Next year's going to be even crazier. We're going to be back in Orlando again. We haven't launched a sales video or anything. So tickets are there at a discount at funnelhackinglive.com. That's funnelhackinglive.com. But make sure you get your tickets because we'll sell out. Every year, we've sold out. This year, we've more than doubled as many tickets as we sold last year, which is crazy because last year was our best sales year ever. We're already at almost 2000 tickets sold for next year's event, so if you're thinking about it, you should just go get your ticket because it's going to be gone and you don't want to miss it. Anyway, with that said, that's the recap of day number two and tomorrow's our next episode. I'll share with you guys what happened on day three, day four, and give you guys a little glimpse behind some of the magic that happens with Funnel Hacking Live. Thanks so much, you guys, and we'll talk to you soon. Bye.

What's the difference between a conspiracy theory and an accepted fact?Answer: About six months. And these days, it sure is the truth!!In this 40th episode of Season 2 of TALK JAM, we have a PACKED Political Talk segment to open:It's true that things are moving fast, so today, instead of defining a specific word or phrase, we spent our Political Talk time discussing three major developments NO ONE is talking about--we feel lucky that we found them on the Internet at all!First, a bit about South Africa, which has just filed suit in the country's highest court AGAINST ITS OWN PRESIDENT AND PARLIAMENT... here's why:     https://www.trevorwinchell.com/AmericanPatriotsForum/viewtopic.phpf=110&sid=b371b375eef0870422491b8a5f3ddb54&t=5211&utm_content=13013042&utm_medium=Email&utm_name=Id&utm_source=Actionetics&utm_term=Email2. Next, here are the results of a new study in Nigeria that Ivermectin, TAKEN ALONE, treats Covid-19 BETTER than Ivermectin with HCQ and a Z-pack!https://www.thegatewaypundit.com/2021/10/nigerian-study-shows-use-ivermectin-alone-treat-covid-19-effective-using-hydroxychloroquine-azithromycin-ivermectin-combined/3. Finally, we have interesting news from India--which reports that its largest province (230 million people) is now COVID-FREE. (They have virtually no new cases, and no deaths to report.) How did they do it--and for only $2.65 per household?? And why is NO ONE talking about it?https://www.thegatewaypundit.com/2021/10/dr-campbell-reveals-reason-behind-indias-ivermectin-blackout/Kelly adds a bit about a prophetic word she thinks we all need to hear:https://rumble.com/vnbivf-barry-wunsch-djt-draw-your-sword.htmlIn our second jam, we turn to the lighter side--a reflection on some of the great sports stories of our lifetime, and how we personally reacted to them and what they meant to us--including the 1972 Olympics, the 1980 Miracle on Ice at Lake Placid, NY, the 2016 Cubs and the 2020 Super Bowl champions, the Kansas City Chiefs. Listen and enjoy!Today's episode is sponsored by the time-travel thriller novel FORWARD TO CAMELOT, by Susan Sloate & Kevin Finn:https://www.amazon.com/Forward-Camelot-Anniversary-Susan-Sloate-ebook/dp/B00EVWYDG0/If you're interested in buying Ivermectin online without a prescription, try www.medicinevilla.com for great service and great prices! (And no, we get no remuneration for recommending them!) As always, reach out to us at talkjampodcast@gmail.com. We LOVE hearing from you!

On today's episode you will hear part 4 of 4 of Russell's interview with Andrew Warner about the Clickfunnels start up story. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the 4th and final installment here of the interview with Andrew Warner at the Dry Bar Comedy Club, where he's going deep into the Clickfunnels startup story. I hope you've enjoyed it so far. You know, throughout this entire interview, it was really fun. He brought my wife onstage and some of my partners onstage, and brought other people who didn't like me at first onstage and kind of shared all these things. I hope all you guys are enjoying it and really enjoying this interview. I hope that this starts making you think about your startup story. Some of you guys are living your startup story right now, and maybe you're depressed or nervous, or scared, or afraid or whatever. And hopefully this gives you motivation to know that I was there too. In fact, I'm still there many times, but it's okay and it's part of the game and part of the process. And someday you'll look back and you'll have someone like Andrew interviewing you about your startup story and you'll be so grateful for the trials and things you're going through now. So with that said, we're going to queue up the theme song, when we come back we'll listen to part 4 of 4 of the Clickfunnels startup story interview with Andrew Warner at the Dry Bar Comedy Club. Andrew: And I know a lot of you have asked me what's coming up next and Russell's going to talk about that, how you're going to get to Sales Force level, but why don't I take a couple of questions from someone. Is there anyone who's been sitting here going, “I can't believe Andrew didn't ask that.”? Is there anyone who has something standing out for them? Should we just have them onstage. Unknown person: We got mic's. Andrew: We got mic's from over there, okay. Audience member: Alright, a little bit deeper of a question. What is something, I know you're strong in your faith, family, God, I mean kind of all around, what's something that's really made you who you are? You've mentioned before that made you as a marketer with your dad, you're up late watching an infomercial. But what's something that inherently that could have been experienced, maybe a quote in the back of your mind that's just driven you, it could have been something that your parents taught you when you were young. What is, is there, it's kind of a little bit difficult of a question to look back, there's probably a million things. But what are one or two that really stick out, that make you the person that you are? Russell: I have a million thoughts just racing through my head. The one that just popped in the front, so I'll share that one, hopefully it's good. I remember when I was a kid my dad gave me a job to go clean the car. I went out there and I cleaned the car, I did my best job, I thought. And I came back in and I was like, “Hey dad, it's clean. Can I go play?” I was like, “Come look at it.” So he could let me go out and play. And he was like, “Well, is it good? Are you proud of it?” and I'm like, “I don't know.” And he's like, “Well, are you proud of it.” I was like, “I don't know.” And he's like, “Go work on it until you're proud of it, then come back and let me know.” And I was like, oh man. So I go back out, and I was like, “Am I proud of this?” and I was thinking about it, I guess technically I'm really not that proud of it. So I was like trying to do more things, trying to clean it better, and to the point where I was actually proud of it. And then I came back and I'm like, “Dad, okay the car's clean now.” And he's like, “Are you proud of it.” I'm like, “I am.” And he's like, “Okay, you can go out and play then.” I think for me that was such a big thing because it was just like, that internal “Am I proud of this thing that I'm giving, that I'm putting out there?” and if not, keep doing it until you are. And I don't know, that was one of those little weird dad moments that he probably didn't mean as a teaching opportunity, but definitely has been big for me ever since then. Andrew: Good question. Is there one on this side? While you're finding a person who has a question, Whitney, did you have more to say? You were going to ask more, right? Yeah, can you get the mic over to Whitney, please? She's right over here. I know I didn't ask your full question. Whitney: Hi Russell, how are you? Russell: Awesome, how are you doing? Whitney: Good. So with your business, what is, back to like when you were first starting, I kind of want to know, what's the one thing when your business was really hard, when you were really struggling, what's the one thing that kept you going? Just in the back of your mind. And then I have a second part of that. What would you say was your biggest failure and what was the greatest lesson you learned from it? Russell: That's not an easy question. Andrew: The biggest failure. Russell: Oh man. So the first question was, what was the first one again? Thinking about the biggest failure, I'm trying to…Oh, what kept it going? Andrew: Give me a sec. Are you going through that now? You are, what are you going through right now? Can you stand up and get close to the mic? I can see that this is a meaningful question for a reason. What's going on? Be open. Whitney: I'm just trying with my business, I'm trying to get my message out there. I'm really, I'm just baby parts of Clickfunnels, so I'm just figuring out how to do a funnel still. But my company is called Creating Powerful Women, so I am just trying to teach women how to grow a business while they grow their family at the same time. And I'm doing that right now, because I have 3 little tiny girls. So I'm just like, okay, I'm still trying to figure out this myself and then teach women how to do it at the same time. So it's just, I'm still in that struggle phase. Andrew: Is it partially because you feel like an imposter, how can I tell them what to do? That's what I was saying to you earlier. Whitney: When I don't even know. Yeah. {Crosstalk} Whitney: I feel like I need to have that success level before I can teach women to go out and do it. But the reason when I found you in the hall, and I said, “I want Russell to be vulnerable and tell like the nitty gritty parts of the story.” And those stories are what make people relatable to you, that's kind of where I'm at, as I realize that I grow a bigger following and a bigger audience when I'm more relatable to them, which I realize I don't need to be up at that level to do that. Andrew: I get that. Russell: So my question for you is, have you been working with women? Helping them so far? Tell me a story of someone you've helped. I'm curious. Whitney: So I went through post partum depression a couple of years ago, after I had a baby and a lot of the women I've been reaching out to when I shared those stories, those women have been coming to me saying, “Hey, how do you get through this struggle? I know you've gotten past that, so I want to hear the hard stories that you went through.” So a lot of the people who I've been coaching one on one have been people who have gone through those exact same things  that I have. Russell: Okay when you do that, and you share the stuff with them, and that clicks for them, how does that feel? Whitney: Like I'm fulfilling what I was put on this planet to do. Russell: That's the thing. That's the thing that keeps me going. It doesn't happen often, but it happens often enough that I crave that. I'm super introverted, so it's always awkward for people to come to me, but I still love when they come to me and they're like, “Hey, just so you know real quick…..” Like last night, we were in San Francisco, or San Diego, excuse me. Someone came up to me in the hall and I was kind of like, I'm nervous to talk to you but you're going to talk to me. And he said, “Hey, just real quick, you legitimately changed my life, you changed my family.” And started tearing up. And I was just like, I let myself feel that just for a second and then I go back to the awkwardness, but for a second I feel that. And It's just like ahh. That's what it's about you know. I use Voxer for my coaching clients. So every time they Vox me and say something like that, there's a little star button and I star it and it stores them in this huge thing of all the starred ones. So now days I'll go back and I'll listen to that and I'll listen to people like 2 years ago that said something about how something I did effected them, and it's just like, that feeling. Because everything we do in this life is for feeling's right. Everything is just a feeling we're looking for. We eat because we want a feeling. We did this because we, I wanted a feeling. We're doing everything for a feeling. So it's like if I can remember the feelings of the thing I'm trying to get, and I can experience it again, then it, that's what gets me and keeps me going.  And I think that any of us that are lucky enough to have those feelings, a lot of times we forget about them. No, remember that because that's the thing, when it's hard and it's painful and it's dark, it's that feeling that's just like, that's the, you remember that and you let yourself experience it again for a minute. And then for me, that's like, okay, I can get back up and I can go again. Andrew: Great question, I'm glad you asked it. How about one more over there? You know what, yeah, let's give her a big round of applause, please. Audience member: I was actually going to ask a little bit about that vulnerability. I was surprised, I'm big in the SAAS space, I've been to Dream Force, follow a lot of Clickfunnels. It's pretty rare to see a CEO want to put themselves kind of on the roasting side of things. You're from here, from Sandy. I was just kind of surprised, what was it that really compelled you to kind of want to come back and do this in Utah? When I saw your email I thought it was a clickbait scam. Russell: Oh it is, we're selling you something next. Audience member: I really thought I was going to come and it was going to be a video of your face spinning and it was going to be like, “Hi, we're here.” Because I follow Clickfunnels, but it's just really rare, especially being down in Utah county, that was kind of unique that way. Andrew: Wait, one sec. Does Clickfunnels allow me to actually place someone's city in the headline, like I want someone from San Francisco, you could. Oh, alright, I get it. Audience Member: It said like Idaho, we're in the surrounding areas, it's going out to 8000 people, limited seating. So as a marketer I was just like, is this a real thing? You know. So I showed up and I was excited to see you. But why come back to Utah, what does this event mean to you and why want to be vulnerable and kind of open up? I learned a lot about you personally that was great to hear from a business side. Russell: So my beliefs are, and I believe we have the best software company in the world, so I'm going to start with that. But if it's just about the software, then it comes down to who's got what feature. People are moving and shifting and changing because of the features. That's the thing. So Clickfunnels was like, no it has to be more and it has to be a thing. And it's interesting, people who sign up for Clickfunnels, who click on an ad, they come and sign up. That's why John can't do, it doesn't work that way. They sign up for a web, clickfunnels is a website builder for crying out loud. You boil it down, we are a website builder. That is boring. So people don't come for that. They stay for that. That's why they stay, that's why they stay. But they come because of a feeling, and they come because of a connection. I want to be able to take the videos from here because if I can more people who come through my funnels to hear this story, they're going to stick with Clickfunnels because they realize we have a soul. There's a reason behind this, it's not just the software company who's trying to make a bunch of money. We're actually, we have belief behind it. So that's why we do all these things. That's why I still write books. That's why we do videos. That's why we do vlogs. That's why we do this fun stuff, because it builds connection with people, and connection really keeps people staying, even if some other company's got a different feature than we do, or it's cheaper and we're more expensive, or whatever. So that's the big reason why we still do it. And then I thought it would be fun to come down here because I grew up not far from here and it's just kind of a fun thing. We've been working with the Harmon Brothers and we started another project with them and their family owns the Dry Bar Comedy Club, if you guys have ever watched Vid Angel, that's one of their families companies. When Vid Angel had their little hiccups, they shifted all the programming to this, the Dry Bar Comedy Club, so we used to watch all the comedians here. And I was like, this is like the coolest location to do something like this. And one of the other side jokes, I don't know if I shared this with you or if it was just in my head, but Andrew is famous for doing these big scotch nights, and as a Mormon I can't drink scotch. And I was like, what if we did this, but at a Dry Bar, just this funny play off of that? And it all worked out. Andrew: You know, usually at events I do scotch night afterwards and say, ‘Everyone come back to my room.' That's not going to go over very well. But Dave's been to mine. He drinks water and feels comfortable. We have good water for Dave. How about one more, then I want to get into the future. Audience Member: So you always talk about how, like for Clickfunnels you guys took like 6 tries to finally make it work, right. And how most of the time when you guys start something it doesn't work the first time, that's why you have audibles and all those things. So I was wondering as someone that, you know I'm starting and getting that, kind of like that lifts, what is the biggest thing that you see, versus like a flop funnel versus something that kind of takes off and explodes? What's the audible or the change that you normally do that shift or the message change or whatever it is, that makes it finally take off? Russell: Traditionally the difference between a funnel that works and doesn't work, I'd say it's probably 50% offer. Like if the offer's wrong it's not gonna, that's usually the first thing. But then if it's actually a good offer, that people actually want, second then is usually copy. So like what's the hook, those kind of things. And then design is probably 3rd. All that stuff that Theron and those guys didn't like at first. The things that, because it's not like we just made up this stuff, you saw 8000 funnels we tested and tried in the journey of 15 years of this, that now we know what things people convert on. So it's just like looking at stuff that you know is working and modeling it because you this structure works, this kind of thing. But usually when something is broken it's coming back and figuring out, this offer's not right. People didn't want it. And that was the problem with Clickfunnels. The offer, we took 4 or 5 times to get the offer right, and then as soon as the offer is right, you can tell when it's right because people will buy, even if everything else is bad, if your offer is amazing people will give you money for it, you know. So that's definitely the biggest part, and from there it's copy, then design, then all the little things that stress some people out, like me. Andrew: So I've got, we'll come back. I see there are a few people that have more questions; we'll come back to them in a moment, including you. I promise I'll do more. But you did tell me about all the different things you guys are working on now. Of all of them, what one is going to get you the closest to Sales Force level? Russell: That's a good question, there's so many things. So I would say, I'm going to ask you a question is that alright? Have you ever played bigger yet? Played bigger? Playing bigger?  Andrew: No, what do you mean by that? Russell: That's the name of the book right? Play Bigger? Andrew: Oh Playing Bigger, the book. No. Russell: Yes. So that's book's been interesting, if you guys haven't read it, it's one of the biggest ones as a team that we've been reading. But it's all about designing the category and becoming the king of that category. So I feel like we are the king of sales funnels, and that's our category, the thing that's going to be there. And then if you read through the book, the next phases are like, building out the ecosystem that supports you as the category. And the fascinating thing about sales force, if you look at it when, I probably shouldn't say this on video because someday Mark Benioff's going to watch this and be like, “I'll never give you money.” But sales force isn't great software, right. It's this hub that things are tied into, but the reason why they did 13 billion this year, they're trying to get to 20 billion is because they built this ecosystem. The ecosystem is what supports this thing and grows it up, and builds it. And that's like the next phase. So I think for us, it's like we have this, we have funnels which are the key. It's like the CRM for them, it's the central point. But it's then bringing all the ecosystem, it's building up all the things around it, right. Andrew: Letting other people create things on your platform, becoming a platform. Russell: Yes, becoming a true platform. Andrew: can you create a platform when what you want is the all in one solution when you're saying, “you don't have to plug in your chat bot to our software. We're going to be chat bot software.” “You don't have to plug in infusion soft, we've got email marketing in here or mail chimp.” Russell: It depends, because you look at Sales Force is similar too. They have their own things that they either acquire and bring them in, or they build their own, things like that. And I think it's a hybrid of that. I think it's, we allow people to integrate because some people have tools. We will, our goal is to always be the best sales funnel builder on planet earth. We may not be the best email auto responder in the world, we have one and that increases our revenue. And people who love us will use our email auto responder, but there may be some other one that's better. But it's not our big focal point. There may be a chat bot that's got more features and more things, that's not gonna be our focus to make it the best, but we've got one built in to make it. So theer will be, that's kind of our thought, that we will have the things included, so if people want to go all in they can use it. But if they love yours because of these things, they can still bring that and still bring it in. You know, and then as we grow, who knows what the next phase is. Is it acquisitions, finding the best partners? People that most of our members are using, start acquiring companies and bringing them in, internally similar to what Sales Force does, growing the platform. Andrew: Just keep letting people build on your platform and then does that make the platform more valuable, or do you guys get a share of the money that people spend on these external tools? Russell: Both, I think. Stripe for example, Stripe, I think we process 1.7 billion dollars through Stripe. We make over a million bucks a year from Stripe referral fees, for just letting them connect with us. So there's value on both sides because it makes the platform more valuable because people can use it easier, but we also make money that direction as well, and those type of things. Andrew: Okay, what is Actionlytics, Action… Russell: Actionetics. Andrew: Excuse me. Russell: So that was Todd's name. He loved that name. So Actionetics is, it's what we call internally, follow-up funnels. So we have sales funnels, which are page one, page two, page three, page four. Then a follow-up funnel is send this email, send this text message. “Here's the retargeting pixels, here's the thing.” So it's the follow-up funnels. It's all of the communication that's happened after somebody leaves the page with your audience. Andrew: And that's a new product that you guys are creating? Russell: Yeah, it's been, actually we make more revenue from Actionetics than we do from Clickfunnels right now. We've never marketed it outside though. Andrew: I can't get access to it, it asked me for my username and password. I said, I don't have that, so how do I sign up for it? Russell: it's only been in beta. So we opened up at Funnel Hacking Live, people signed up there. And then we kept it down for a year, then we opened it, so two Funnel Hacking Lives we opened it, and then my birthday we opened it. So that's it. But we have, it's over, 12-13 thousand members who have upgraded to that. And then we're probably a couple weeks away from the actual public launch where people will be to get, everyone will be able to get access. Andrew: And already people are spending more money on that than Clickfunnels? Russell: Yeah, because it starts at $300 a month versus $100. So it's the ascension up. So they go from $100 a month to $300 a month and then the new one, it scales with you. Because we're sending emails and Facebook message, it gives us an ability to grow with the platform as well, and not just have a $200 a month limit. Someone might pay $1000 or $5000 depending on how big their lists are. Andrew: You're really good at these upsells, you're really good at these extra features. How do you think about what to add? How do the rest of us think about it, based on what's worked for you? Russell: Okay, that's a great question, and everyone thinks it's a product, the question most people ask is, what price point should my upsells be? It has nothing to do with that. It has 100% to with the logical progression of events for your customer. So when someone comes to you and they buy something, let's just say it's weight loss. So they come to you and they buy a weight loss book right, and let's say it's about how to get abs. So they buy that, the second they put their credit card in and click the button, in their mind that problem has now been solved. I now have six pack abs, the second it's done. And people don't think that. So what people do wrong is the next page is like, “Cool, you bought my abs book. Do you want my abs video series?” it's like, “No, I just solved that problem. I gave you money. It's been solved.” So what we have to think through, for logical upsells is like, “okay, I just got abs, what's the next logical thing I need?” So it's like, “Cool you got abs now, but how would you like biceps? We can work it out. This is my training program to grow here.” For funnels it's like, here's this funnels software, or here's this book teaching you how to build funnels, but after you have a funnel you need traffic. So traffic's the next logical progression. So as soon as someone's bought something, the customer's mind, I believe, that problems been solved. And it's like, what's the new problem that's been opened up, because that problem's been solved. That's the logical… Andrew: I got my email addresses because of Clickfunnels, the next problem I'm probably going to have is what do I send to people? And that's what you're solving. What about this, fill your funnel, it's a new software. Russell: Yeah. Andrew: What is it? Russell: How do you know these things? That is good, you have been digging. So I'm writing my third book right now, it's called Traffic Secrets, and then on the back of it we have software that's called Fill Your Funnel, that matches how we do traffic with the book. So when someone reads the book, you login and the way we do traffic, we focus very heavily on influencers. We call it the Dream 100. So you come in and you login and you're like, “Here's the people in my market. There's Tony Robbins, there's Andrew..” you list all these people and it starts pulling all our data, scraping all their ads, their funnels, everything  and shows you everything that's happening in their companies, so you can reverse engineer it for what you're doing. Andrew: So if I admire what John is doing for you guys, I could put you in the software, you'll show me what you guys are doing, and then I'll be able to scrape it and do it myself. You're nodding. And you're okay with that? John: It's awesome. I'm excited. Russell: Excited. Andrew: Have you been doing that? Is that part of what's worked for you guys at Clickfunnels? John: Yeah, we like to, we call it funnel hacking. We like to look and see what other people are doing. Andrew: So you're actively looking to see what other, man as an interviewer that would be so good for me to understand what people are doing to get traffic to their sites. Alright, so… Russell: We buy everyone's product, everyone's. I bought Drew's like 6 times. Yeah, you're welcome. Just because the process is fascinating to see. Andrew: And then the book. What's the name of the book? Russell: Traffic Secrets. Andrew: Why is everything a secret? What is that? Russell: I don't know. Andrew: No, I feel like you do. I remember I think it was… Russell: It all converts, 100% because it out converts. Andrew: Because the word, “secret” out converts? In everything? Russell: Everything. I used to onstage be like, “The top three myths, the top three strategies, the top three lies, the top three everything” and like “secrets” always out converted everything else, and then it just kind of stuck. Andrew: And then that's the name of this book. I'm looking here to see…yeah, Melanie, she told me when you organized this event you said, “Secret project”. That's it. Russell: If I just tell people what's happening then they like, “Oh cool.” I need to have to build up the anticipation. Andrew: Even within your team? Russell: Especially within the team. Yes. Andrew: Especially. So secret is one big thing. What else do you do? Russell: Secrets, hacks… Andrew: No, within the team. So now you get them interested by saying it's a secret. Russell: So I'll tell them a story, I'll tell them the beginning of a story. I'll be like, “Oh my gosh you guys, I was listening, I was cleaning the wrestling room and I was going through this thing, and I was listening to Andrew and he was doing this campfire chat and it was amazing. And he's telling this whole story, and I have this idea, it's going to be amazing. But I'll tell you guys about it tomorrow.” So what happens now, is they've got a whole night to like marinate on this and be like, “What in the world?” and get all excited. And then when they show up, they're anticipating me telling them, and then when I tell them, then I get the response I want. If I tell them they're like, “Oh cool.” I'm like, no, you missed it. I need that, in fact, I'll share ideas all the time, I'll pitch it out there just to see. I know it's a good idea because Brent will be like, “I got chills.” Dave will start freaking out, and that's when I know, “Okay, that was a good idea.” If they're like, “Oh that's cool.” I'm like, crap. Not doing that one. It's the same thing. Andrew: I've heard one of the reasons that you guys hang out together is one, he's an extrovert and you're an introvert, but the other one is Dave will one up you. Russell: It starts the process. This is the bubble soccer event we did. Initially it was like we're going to have influences, or we were launching the viral video and like we need, let's bring some people into it. And then we were asking how someone could bring big influencers, like “you have to do something crazy. Like get a Ferrari and let them drive over it in a monster truck.” I was like, “That seems extreme.” I was like, “What if we played football on the Boise State Stadium?” And Dave's like, “What if we did bubble soccer? What if we tried to set a Guinness book of world records…” and then next thing we know, we're all Guinness book of world record champion bubble soccer players. It was amazing. Andrew: And that's the thing that I've heard about your office environment. That it's this kind of atmosphere where, see for me, look at me, I've got that New York tension. When I talk to my people and I talk to everyone it's like, “You've gotta do something already.” And you guys like fun, there's a ball pit or whatever in the office. Am I right? You go “we need a, we're gonna create a new office. Let's have a bowling alley in it and a place to shoot.” That's the truth. Russell: It is the truth. It's going to be amazing. Andrew: Does he also tell you, “We need to do something this weekend. Date night, it's a secret.”? Russell: Maybe I need to do more than that, huh. Andrew: Yes, does he use persuasion techniques on you? Russell: It doesn't work on her. Andrew: No. Russell: She's the only person I can't persuade. It's amazing. My powers are useless against my wife. It's unfortunate. Andrew: Do you actually use them, or when it comes to the house you go, “come on, I'm tired already, just…”? Russell: I tried to do something today and she was like, “That was the worst sales pitch ever.” I'm like, “Dang it. Alright, I'll try again.” Andrew: Hey Siri, text my wife “I've got plans for tomorrow night. So good, Russell just told me about it. I'll tell you later. Secret.” Period, send. Russell: That's amazing. Andrew: Wowee. Does anybody know how I can get a babysitter here. {Audience speaking indistinctly} Andrew: They're a little too eager to spend time with my kids. Thank you. Alright, I said I would take a few more questions. I know we're almost out of time here. Who was it, it was someone on the right here that was especially, you looked, uh yeah you, who just pointed behind you. Audience Member: Hi, okay, Russell I've been in your world since about 2016.. Andrew: Hang on a second, who the, I'm sorry to curse, but who the f**k comes to a software event and goes, “I've been in your world.”? This is amazing about you. I'm in San Francisco, there's nobody that goes, “I'm so glad I've been in the hubspot world.” It doesn't work that way. I'm sorry, I had to interrupt. Okay. I've been in your world. He's selling you software, you're in his world. Sorry. Audience member: You have to listen to his podcast, it's a.. Andrew: I've listened to his podcast. It's just him talking. Audience Member: He talks about it, it's a universe. He creates a universe. Andrew: You know what, here's the thing that blew my mind. I thought it was him in a professional studio, I saw him in San Francisco, he's talking into the voice recorder on his phone. Okay, yeah. I gotta feeling that Russell's going to go, at some point, “Religion is just an info product. I think I could do a better job here.” Alright, yeah. Audience Member: okay, I entered the Clickfunnels universe in 2016 and since that time, I came in with a lot of hopes and a lot of, it was just a really exciting experience to have you break down the marketing, you really simplified it right. So I see that, I'm an ambassador for the one comma club challenge right now, and people are coming in with such high hopes and such tremendous faith and trust in you. And I have a friends that I brought into it and everything and they're coming in, just like, they're really staking a lot on how they've persuaded to join your universe. Sorry, universe is the wrong word. But from that, I guess the question is, there's a few things. I think a lot of people are afraid of that type of responsibility in the products that they're delivering, and of course there is a tremendous failure rate of people who don't get what they're persuaded in. So there's a lot of magnification on the two comma club, and the people there that are the successes, but the question that I have is, the responsibility that you feel for that, I feel that you feel the responsibility because you're constantly looking for new ways to simplify, bring in new coaches, bring in the new team, make products and offers that are completely irresistible. Truthfully, I went to Funnel Hacking Live, I'm not spending any money, 20 thousand dollars later. I mean it was truthfully so irresistible, but you've crafted such unique things in an effort to truly serve that client and really get them to the place that they're looking to go. So I'm not sure if the question is coming out, but there's a lot of responsibility that all these bright eyed, bushy tailed you know, wannabe marketers are coming in really truthfully feeling the genuine just truth that you're telling them, but then there's a big crash and burn rate too, which is normal in that space. I'm not sure what the question is. Andrew: Congratulations  to the people in the two comma club, what about the people in the no comma club. What do you feel is a sense of obligation to the people who aren't yet there? What do you feel about that? Russell: Is that the question? Andrew: Is that right? Audience member: I guess the question is, there's two parts, one is the responsibility that other people are feeling, the fear that they're feeling to put something out there because they're afraid of a failure rate. So just like, Whitney over there was talking about, she's got those fears. So there's normal fears that come along with that, so how you deal with that, in that it's not because of lack of delivery on your end, but there's still people who are spending tremendous amounts of money, or small amounts of money that just aren't getting what it is. So it's really about your internal feelings about that topic. Russell: It's a good question. There's a lot of different ways I could answer it. I'm trying to think, for me it's a big reason I do have a con stripe, because I do feel like I have a huge obligation to people who sign up for our stuff. So I'm always thinking, how do we simplify this, how do we simplify it? What's the best way to do it? What's the thing? But that's also what creates innovation right. It creates the ideas, it's that, how do we serve these people better? How do we serve them better? Probably the best analogy, in fact, Brandon over here was working on a video that he sent me last night, that I had a chance to watch, it was really cool. We had Sean Stephenson speak at the second Funnel Hacking Live. Was anyone there for that one? A couple of you guys. Sean Stephenson, if you know him, is the 3 foot giant. He's this little dude in a wheel chair, one of the coolest humans on earth. And he told this story, it was funny because man, I had another emotional connection watching it last night actually, watching it. And he talked about stories like, “How many of you guys here are upset because you got 17 followers on Facebook and you've got 13 likes on your YouTube video, and you're pissed because of all this stuff.” And I think of a lot things that way. “I'm trying this thing, I'm not a millionaire yet, I'm not making any money, blah, blah, blah.” And they're upset about that right. And what Sean said, he's like, “Do you know how they choose who they're going to save when a helicopter is flying into an ocean and there's a boat that's wrecked with all these people. Guess how they choose who they're going to save?” and he said, “What happens is the helicopter drivers, they fly over there and go down to the people, going to save them, and guess who they save, they save the people who are swimming towards you.” He says, “That's how you do it. If you try to save everyone, it will drown you, it'll drown the boat, and everybody dies. But you save the people who are swimming toward you.” And then he came back and said, “Those 17 likes on your video, those are the 17 people who are swimming towards you. You have to understand that.” So for me it's like, we talk about the money because that gets people inspired, but when it all comes down, the really internal belief, no one really cares about the money. They want the feeling of the connection and the help and they want to change the world. They have their thing, and so it's like, we talk about the money because it gets people excited, but I don't know anybody who that's the real reason why they're in business. They're in because they want, they want to help those people that are coming towards them. So you notice when you get deeper into the culture, it's not just money, money, money, money. It's how do you serve, how do you impact, how do you change the world, how can you get your message clearer, how can you do those things? And when you shift from the money to that, then the money starts magically coming. So for me, it's just like how do we get more people thinking that way more often. I don't know if that's the right answer or if that helps at all, but it is definitely something I feel a big obligation for but I also feel like I'm super grateful for the people who are willing, I'm grateful to Don Lepre, spent all that money doing the infomercial on that thing. And I didn't implement it back then, when I was 14, right. I'm grateful to the next guy who re-inspired me and I bought the thing and didn't do anything and then next person and all those things, because eventually it stuck. So for me, it's like I'm going to keep creating offers and keep doing cool things, and trying to inspire people because it might not be the first or the second or the fifth, but eventually if I keep being consistent on my side, it's going to keep getting it and eventually the right people, those who actually have something they want to share, something they actually care about what they're doing will figure out the way. And we're just going to keep trailblazing and trying to do our best to make a path that they can all follow. So that's kind of how I look at it. Andrew: Great question. Let's close it out with one more. Yes. Dave did you find someone, because I just found someone right here. Why don't we do two more then? Since you found one and I found one. What's your name? Sorry, Parker? Parker. Go next. There we go, let's go to Parker next and we'll close it out with him. Parker: Alright, so the biggest question I have for you Russell is, I've seen you guys' amazing group you guys have at Clickfunnels, and every time I go in your guys' office it's nothing but excitement, energy, and not only you don't have to inspire your workers to work for you. They come there excited and hearing your amazing stories that John and Brent had of, they stayed with you for all this time and you pushed them and they pushed you and there's this amazing cycle. I'm curious as far as, because I want to have an amazing group like that one too so I can affect the world the same way that you have, and even do better than you did. And that's a completely admiration thing, that's I don't know. Dave: Cut from the same cloth here. Russell: That's his dad. Dave's son. Andrew: Oh got it. That makes sense. Parker: The question I have for you is, how do you find those people? Is it nothing but like a whittling out process or do you see these characteristics already in the people that you have? Andrew: One sec, how old are you? Parker: I'm 20 years old. Andrew: 20 years old and you admire your dad and the guy that he works with so much that you want to not just be like him, but be more like him? Can you take of my kid tonight? Sorry, that's amazing. Does your dad come home with this energy like this energy like, “We're going to capture the world. This is what we're going to do.” Parker: it is the funniest thing. Oh my gosh. Every way you see him online, social media, whatever the heck it is, it's exactly the same way he is at home. When you see him on the tv talking about like, “Oh this is…” or when you interviewed him. Andrew: I've watched his podcast, I see that thing. {Crosstalk} Parker: you know as much as I do then. Andrew: What did he motivate you to, like to sell as a kid, or to upsell as a kid. Parker: So he would like talk to us like he was a sales person basically, in the aspect of he talks about things as far as, this person did a terrible job at selling. They could have done this, this, this and this.” And we're like 10 years old, I think at the time, I think. I don't know. It's more of a recent change since he joined clickfunnels and he's got this amazing excitement and energy. It's an amazing thing and I wish to have to people like my dad when I become a, when I start to do my own thing. Andrew: It is contagious isn't it? Parker: yeah, it totally is. Andrew: And I've been watching, what's this new Vlog that you've got. It's on Russell, it's on Russell Brunson's YouTube channel right? I'm at the end of it going, “Hell yeah, why am I taking a shower now. I gotta go, I got stuff to do.” Right. These guys are out there taking over San Francisco, that's my city. So I guess you're feeling the same way at home. Now, he's there twice, he suddenly owns a place. So your question was…? Parker: My question was basically, how do you find these amazing people to work, not only for you, but with you and to help you accomplish your dream? Is it whittling out process or it you have innate ability to find people? Russell: So as you were saying that I started thinking, I'm thinking about the partners on our team, who none of them came through like a help wanted site. None of them came through like, Brent went to church with me and he showed up every single week, every single month, he was my home teacher and showed up every single month consistently and we became friends and we did stuff together. John married my cousin. We were on the boat in the middle of the lake and he pitched me on a network marketer opportunity and I was like, I love this guy. And then I pitched him back and we just, and it was amazing. And then Dave, we were at an event like this and we had a signup sheet if you wanted to take the speakers out to dinner and Dave ran back and signed up every single line under mine. So I went to every single meal with him for 3 days. I think it's just, I think a big part of it, I think most entrepreneurs can't build a team because they're waiting to build the team. And I think for me, I didn't know what I was doing so I just started running, and what happens when you're moving forward and motion is happening, people get attracted to that. And some people will come for bad reasons and they'll leave, and I've been taken advantage of multiple times, things like that will happen, but the right people will stick around. But it's all about, it's the motion right. That's what people are attracted to. If something's happening. I don't know what's happening, but I want to be on that train and they start coming. So I think it's taking the initiative of “Okay, I'm going to start running and I have no idea if anyone's going to follow me ever. But If I do this and I keep doing it consistently then people will.” And you know, it's been a consistency thing. I'm 15 years into this business now, 8000 funnels deep. But it's a consistency, and when you do that and you're consistent, then the right people will just start coming into your life. But not waiting for them initially. If I would have waited to build my team initially, we wouldn't have a team. Everyone we met was like in the, as we were having motion, the right people started showing up. Andrew: Alright. Thanks. Speaking of, thank you. How many people here are actually at Clickfunnels, if you work at Clickfunnels. Can you guys stand up if you work at Clickfunnels. There you go. I feel like at the end of this everyone's going to want to go and meet Russell. Everyone's going to want to go and mob him. And he's not that social, number one. Number two, I feel like you're going to pass up these fan-freaking-tastic conversations, I've gotten to know the people who work here a lot really well in preparation for this, I really urge you to see the guys, the people who are wearing these t-shirts. Get to know them. Push them into a corner, understand what's working for them. And really, you're fantastic people, thanks so much for helping me do this. And thank you for having me on here. I really appreciate you being open, being willing to let me take this anywhere. You said, “I understand what Andrew is trying to do. He's trying to figure this out. I'm going to let him run with it and let him make the magic happen.” And I think we made a lot of magic happen. Thanks so much for having me here. Russell: Yeah man, it was amazing. Andrew: Thank you all for coming, I'm looking forward to meeting every one of you. Thanks.

Welcome to this special episode series! Recently I recorded a training video for my 2CCX students and I made them commit to taking on 5 different challenges that would help them strengthen and grow their businesses. On this first episode we discuss challenge #1, Simplify your business. So tune in and see how these challenges can help you and your business get to where you want to be. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. All right, I want to share with you guys something really cool. So recently I did a training for people who were inside of my Two Comma Club X, high-end coaching program. And the training chat really cool, and I thought it'd be fun to share it with you guys. So I'm actually going to break it up over the next five episodes. There are five challenges that I gave them to do to be more successful inside their business. So, that's kind of the game plan. So each episode we'll cover one of the five challenges, and this very first challenge is called Simplify Your Business. So we're going to cue up the theme song, we come back, you guys will have a chance to hear and behind the scenes of a private training I was doing with my Two Comma Club X, high-end coaching students, and I hope you love it. Whenever I would go to bed, I always like trying to do a lot ahead of time, this is my business model, I know what it is, it's like I'm driving traffic to a landing page, and then from here I'm upselling people on the phone, or I'm doing a webinar, or I can have a structure, like what you're doing, right? And it's all the speakers are coming in that are giving you ideas. The goal is not to be like, "Nevermind, I'm believing that," rip it up and start something new. And the next speaker, you throw it away and something new. Instead, it's like listen to every single speaker and listening to their model and be like, "That's really cool, I love how they're doing that." And then be like, "That piece right there, that one thing that person said, that's something I can take and I can apply to my existing framework, the existing business I'm trying to do." Okay? Because if you're not careful, you're going to hear all, again, we have so many amazing speakers, all of them had their own take on how to do business. If you're not careful, you're going to rip up and rewrite your business plan 20 times in the next two days, which is not going to help you. It's not going to get you to momentum, it's going to get you out of momentum. Right? So the goal of this is to keep the frame or keep the business that you're working on, but then looking for what's the piece of gold from each presentation. Right? I'm going to be sharing these five different things. And each of these things, some of you guys might thing, "That one's not for me. That one's not for me," and, "That's the piece of gold I needed, I can add here, and I can apply to the framework that I've already built. It's going to help me to speed up and help me get to that next spot faster." Okay? And so that's the way I want you guys to start looking at this week, not, "I'm rewriting my business plan 20 times over," it's, "I have 20 amazing people coming, what's the one piece of gold I can take from each speaker that I can apply to the existing thing that I'm already working on to help amplify it and help get me back into momentum?" Does that make sense? So that's kind of the goal. So with that said, I'm going to jump into five different things I kind of wanted to go through with you guys, and I think they're fun. I'm excited for it. So, all right. So the first thing, so again, I got a bunch of just things. So my first thing I want to put out there for everybody is the thought process of how can I simplify my business? How can I simplify my funnels? Last year, we did an affiliate retreat, some of our top affiliates came, and they came to Boise, and then Dave and Miles and everyone, took them out to McCall where they did water skiing and everything. Before they went out to have the big party, because I wasn't invited to the party. I'm just kidding, I was probably invited, I just wasn't able to go. But before they all went, I sat down for like an hour with everybody and kind of asked everyone about their businesses, and everyone asked me some feedback on this stuff. And I remember one of the people who was there, her name is Alex, she asked me the biggest advice. I kind of asked some questions on her business. And really quick, I found out that basically she had like, I don't know, half dozen or more funnels that she had, she was driving traffic to, she was trying to do all these different things. And I said, "Ma'am, my biggest piece of advice for you right now is to simplify everything." I said, "Pick the one funnel that you like the most and delete the rest." This should not be something where we're driving traffic to six or eight or 10 different offers. If you are, it gets very, very difficult. It's hard to focus all your efforts. I think a lot of people see my business and they're like, "Russell, you got eight offers." I'm like, "Yeah, I have 400 employees." You know what I mean? We're doing 10, $15 million a month. Don't necessarily model me because we've got more staff recently. When you get the point where you're trying to go for the billion dollar company, then look at me. But right now, what most guys are trying to zero to a million, million to ten, and ten to a hundred. So in those windows, the thing that's going to drive you is simplicity, one funnel. And what's crazy is as I'm doing this book launch, Alex, she interviewed me on her thing, and she said, "Man, the biggest thing that grew my business the last year is when you were in Boise, and you said I need to kill all my funnels but one. She's like, "I left all stressed out because I love all these funnels. I put so much time and energy, but I thought, everyone says, 'Do what Russell says,' so I'm going to do what Russell says." And she's like, "I killed all these babies and I kept one." And she's like, "Because of that, all my focus is on my ad dollars, my promotions, my content, everything's focused on one thing, and because of that, it's grown." And so I want to challenge you guys today. Again, this comes back to this whole over the next 20 speakers, don't try and reinvent 20 different business models. It's simplifying the one you have and figuring out the nuggets of gold you can apply to it. Okay? So I'm going to show you guys if I was to start over right now, like the most simple model on earth, and this is all I would do, if it was me and I'm trying to make a million to $10 million a year company, I would do this. Okay? And I'm going to show you, it's Ben Settle slide, because Ben is the most consistent, simple business model I've ever seen, and it's exactly what I would do. So Ben has got one product. Since the last couple years, he's developed a couple of other ones, but the reality, all those other products are... so he publishes a monthly newsletter. It's 97 bucks a month. You get a physical print newsletter in the mail every single month. And that's kind of what his business model is. And if you see, he sells other things, all he's done is over the last 10 years, he's been publishing this newsletter. He'll be like, "What are all the newsletters on this topic?" And he'll take like 30 issues, and he puts them with the others, like, "Here's my new product." And it's literally just his issues that are grouped together based on topics. So he only has one thing he does. Every month, he writes the newsletter and he sells it. It's 97 bucks a month. And that's it. Right? And then he's got a squeeze page, and a squeeze page is basically, "Come here, give me your email address, and then I'm going to sell you my newsletter." Right? So people come here, they go to bensettle.com, they put their email address in, and then he has his one product he sells. Basically, what he does is he sends out an email every single day, selling his one product. That's it. That's his business for the 10 years I've known him. I'm on his email list. I get an email every day, sometimes twice a day. And all he does is he promotes one thing and that's his newsletter. That's it. That's the business model, simple, easy, million dollar a year business right there, one product. And he sends an email a day. So you come in and here it is. I was just pulling this today, I took a screenshot just to show you guys. March 11th, there's email. March 11th, there are two emails. March 10th, there were three emails. March 9th, there were two emails. March 8th, my birthday, there were two emails. March 7th, there was email. And just consistently, consistently, right? So his whole business model is get people to come to my squeeze page, they give me their email address, I email them every single day to tell them to buy my one product. And you'll go, "Russell, what if they already bought the product, then what do I email them?" The same thing! Okay? Because guess what it does? It gets people to stick. It's funny, the biggest growth I had in my business was five or six years ago, we decided we were going to focus 100% of our efforts on click funnels. And prior to that, most of you guys probably didn't come into my universe prior to that, but if you would have looked at it before, we had so many different offers, they were all over the place, like something selling this, and this, and this. And so I'm emailing my list, I'm like, "I don't know, I'll promote this today, and then this," and they're all sorts of random things, right? And when we said, "Okay, we're going to sell click funnels," everything's focused on this one thing, one product, one service, then everything grew for us. Right? And even now, if you look at my business, we have front end funnels, like the books and things like that, but the only goal is if you want to buy the book is that you get into click funnels. Everything leads to this one road. And so the business model could be as simple as a squeeze page, get somebody email, to opt in, and then a print newsletter, or a webinar, or a membership, just one thing, right? Or my high-end coaching, whatever the one thing is, and then every day email about it. And even if they bought it, you still email them every single day because it increases their likelihood of sticking. Right? They're seeing another promotion. It's like, "I did buy it. I remember buying that, that was a good thing I bought it. It's a good reminder." It's a stick strategy. Probably three or four times a year, someone on my marketing team will come back and be like, "Russell, we need to use all the Actionetics complex features where people who have already bought this, it pulls down, they don't see any more messages about this and that." And like, "No, stop trying to be so technical and geeky. I don't care some about the book and they get 15 other emails about the book, because guess what? Now they're more likely to actually read the book because I keep selling them." I'm like, "Selling them on buying, it's one thing, but selling them on actually consuming it is another thing. So I'm going to keep telling you about it, and telling you about it, and telling you about it. I don't care if they bought it five times, I want them to keep getting it. If they got it and they've read it, I want them to keep reminding like, 'Yeah, that book was good, I need to go back and read it again, let me reference that thing.'" Right? So don't think that even though Actionetics and every email autoresponder has all these complex features where you can after someone's done this, pull them out so they never see the emails again, that's not necessarily good. Right? Simplify, keep things simple. During Funnel Hacking Live, after Garrett White had his presentation, we had this really cool moment backstage. I would love to, in fact, we did record, I just did the recording of it, but he told me, he's like, "A year ago," he's like, "My technical marketing team just convinced us to move off of Actionetics so we can move to, I can't remember what the other one was, something else, because that we could do all these more complex things and more split testing. And if they bought this, then like," he had this huge map. And he's like, "A year ago, they convinced me to do that." And it was funny because I had tried to convince Todd to let us use a more complex email software too, because I was like, "we can get so much more complex and so much better if we did this." And Todd laughed and he's like, " Dude, Russell, you haven't even finished the follow up sequence, like one, like you're trying to get more complex and you only have a simple, basic one right now." And we told Garrett that year. It's like, "You know what's funny?" He's like, "In the last year, working on this super hyper amazing sequence, it's going to do a million things." He's like, "Because of that, we've never sent an email out to our list during that time, because we bought the complexity, now it was so complex we never actually used it." And he was like, "I'm going home. We're canceling everything, we're moving back, we're just getting back to the simple, send an email every single day." I don't know, there's so many tools that create complexity, and I think that's what's keeping most of us from where we want to be. So strip complexity. And I don't care if you use the Actionetics, or active campaign, or anyway, it doesn't matter, but just simple. Like Ben's model is simple. He doesn't stress out. Every day he spends 15 minutes writing an email, sends it out, sells his one product and that's it. And once a month he writes print newsletter. That's the business. And the guy's written like eight zombie novels since I've known him because he's got nothing else to do all day, other than write a 20 minute email, send an email, do the once a month newsletter he publishes, and then he writes zombie novels all day. That's it. So, simplify. How can we simplify our businesses and quit overcome complexing them. We can do that. Our company now, "Let's pull things back, let's simplify it, simplify." And I think some of you guys may have heard me told this story, I went, this is probably, I don't know, maybe a year ago, I went to John, and obviously I'm obsessed with funnels, right? I'm like, "John, okay, in a perfect world, how many funnels do you want from the funnel team that we can give you, the traffic team, to go to market and drive traffic to?" And I was hoping it was like one a week or two a week, whatever. And he's like, "Two." I'm like, "Okay, what is that two a week, two a month, two a day? You let me know, we will do it." And he's like, "No, two total. That's all we need. I don't need more funnels." He was like, "In fact, if you stop making funnels, we would be completely fine." He was like, "Well, we're good now. We just need you guys focusing more on getting traffic into the funnels we have." That's what he told me. And I was like, "Oh." I remember Brandon and Kaelin Poulin came to our office in Boise. And I was showing them everything like, "This is our funnel building team." And there's like four or five people. And he's like, "What do they do all day?" I'm like, "They build funnels." He's like, "You guys still build funnels?" Like, "Yeah, dude, that's what we do." And he's like, "Huh." He's like, "We built a funnel three years ago and we just keep driving more traffic to it." And I was like, "Huh." There's the aha, right? You guys saw Brandon and Kaelin on stage getting the Two Comma Club C Award with one funnel. So simplicity, simplify things. Don't make them more complex. Okay? So many guys don't want complex things. I'm the same way, because I love creativity of the creating. Focus your creativity on new creative to get people into the one funnel you're focusing on. That's the shift in mindset. Okay? So, number one, simplify. Look at lead magnet, email daily core offers. Here's Ben's: people opt in, he sells them his newsletter, and he sends an email every single day about the newsletter. Okay? This is kind of something we've been talking a lot over last couple years about, publishing daily. I think some people stress out about it. Like, "I don't know how to do it, I'm not going to be able to do it." I want to simplify it again. Okay? Look how Ben Settle does it. Okay? He sends out an email every single day. Here's a snapshot of just since February 23rd, like literally, every single day. So he sends an email every day, and then he takes that same email, and he goes to his blog and he posts it, copy and paste it to the blog. Now he's posting a blog post every single day. Email a day, blog post a day, it's the same thing word for word, copy and pasted, but he's publishing every day. So if you know like, okay, if I'm publishing every day, I've got to send an email to my list every day. I know that. I'm going to log in, send an email to my list, and I'm going to copy the email, and I'm going to post to my blog and boom, now I'm done. Okay? I think so many times we get so scared about, "The publishing everyday thing, how am I going to do it?" It can and it should be more and more simple. Okay? All right. So the first challenge I have for you guys, I got five challenges today. Challenge number one, I want you to look at the funnels you are creating, the funnels you're working on, the business model you have, and think, "How can I simplify this? How can I make it where I can do the entire business in one hour in quarantine, then go play with my kids the rest of the day?" Right? How can I simplify my business? That's the first challenge for you guys. Okay? Challenge accepted? Can you guys all do that?

Well, hello, beautiful people, beautiful people, beautiful people. This is a Wednesday episode and you might be listening to a Wednesday or Thursday or Friday or Saturday, Sunday, Monday, Tuesday. I said that all, I got to come up with a better way to summarize that, but this is a winning Wednesday. And today, as I said in the intro, we're going to be talking about Soft tools, software tools, software, but before we get there, I want you to know that I am extremely happy and I have a story to tell, and this same story applies to software and tools and our business.So I'm putting this into the world right now. Publicly, probably for the first time, but my family and I currently live in California and we are moving to Montana. So we are moving to Montana. I couldn't be more excited. I was never a California boy. I grew up on the East coast. I grew up in new England. I grew up with four seasons. My wife grew up in California. My daughter does, but they both want four seasons. We want more weather personally. I want more nature in my life. I want less distraction, less noise, less everything. I want simplicity. I want lakes. I want mountains. I want cold weather. I don't want to have to build an ice bath in my garage to get cold. And so I'm excited. But something really interesting happened. My family just got back from Montana. My wife and daughter were there for six days road tripping and looking at all the areas and cities. And they came back inspired and I mean, inspired and I have a hoarding. I have a hoarding inclination. We'll call it sometimes all the way from my childhood, but everything like I'll hoard extra camera equipment for the business. I'll hoard extra software for the business. I'll keep services that I pay for that I "might use". I'll keep that thing that I might use someday, or that I've never touched or never been opened, but I might need it that day.I'll keep clothes that I might want to wear again or shoes that are broken but, or old, it's like, I have a new pair, but like, those ones are so comfortable. And I, I realized this about myself. I realized this about myself. And so my family came back from Montana, my wife and my daughter, and my son out here. And we went on spring cleaning and I mean, spring cleaning, we are all cleaning clothes and cleaning out the house and cleaning out the garage and we're like, do we need it? No, it's like, do we want it? Yes. Is it going to cost more to move it than this to get a new one? Yes. Would it be better to start fresh? Yes. And so we've been going crazy, crazy cleaning. And then it brought up this beautiful thought of me when I came down and sat at my desk this morning to get to work. And it was like, where else do I hoard things in the business? Where else do I complicate processes that I might need or I might use instead of just really cleaning them up?And so today's podcast is about software and the software that I use in my business. And there's some really important things to understand with software or tools in the business and what I have found. It's just like social media is this giant distraction. This giant distraction of like, give me your attention, go here, go here, go here, go here at the entrepreneurial world is no different. There are an umpteen amount of tools to choose from, and there's always new ones coming in to try to convince you why they're better and convince you why you should go and convince you why you should leave. Convince you why they should do yours, convince you that they'll move you over for you. But I think what's really, really, really, really important to understand at the end of the day, is that tools do not do the job for you. They allow you the ability to use them to accomplish a goal. And you can't use two hammers at one time. You can't use two hammers at one time, I literally pulled this up and I found tool quotes because it's so imperative that we understand there's one that says it's essential to have good tools, but it is also essential that the tool should be used in the right way.A good tool improves the way you work. A great tool improves the way that you think, you cannot mandate productivity, must provide the tools to let people become their best. And so when we think about this. When we think about this, we really have to understand first why we're using the tool. What we're going to be utilizing the tool for, and then how to properly utilize it, to get the most out of it. And the reason I say that is because I could throw a carpenter, a Phillips head screwdriver, and I could tell them to build a room and they could. It would take a lot of time and let's assume all the Woodward's pre-cut and they just had, you know, screws. It would take a long time. I could also have that same carpenter, a power drill or a screw gun and give him the screws. He could do it a lot faster. They both accomplish the same one, the same goal, but you have to understand the constraints and the container and why we're doing what we're doing.And so this is a full disclosure. I have continued to pay for software or services in the business that I "might use" as a way to actually prevent myself from using them. I'm gonna say that again, I have paid for softwares or services in the business or hoarded these tools. As a way of convincing myself that if I continue to pay for them, that I might make it a priority and I might use it. Well, all I'm really doing is costing myself money and being inefficient because I'm just putting it out there and putting it out there and putting it out there.And so one of the things that we're doing and we continue to do is ask ourselves, do we need this? Does this help us? Accomplish the goal in an easier manner. Is this the most effective tool for the job? Is this the best way to get it done? Does this hit all the wickets? And I am not romantic about the tools that we use, but I make sure that I don't make any, any squirrel decisions of like, Oh, there's a new one. Oh, there's a better one. Oh, there's a shiny one because all too often. And I mean, all too often in business, in my business in particularly I have jumped ship thinking the grass was greener on the other side, only to realize that the software I was currently using did what I needed. I just didn't see it because I was biased.I was blindly biased that something new and something shiny and something over there was going to help me get there sooner. But at the end of the day, like in our business, our job is to be in deep relationships with our customers. Our job is to create content that helps you ethically build and scale your business. Our job is to have touch points that always make sure you feel safe and that you matter. And so right off the bat, I have Bonjoro and Bonjoro is number one on my list for the software that I use in my business.  Bonjoro is an app that allows me to set up automations that every time you come into my world, whether you give me your email, whether you buy a product, whether you opt in for something, whether you complete a part of a course, basically anything that I can trigger with Zapier or anything else, it will give me a to-do item to send you a video and I will know what you did. And then I will open my phone and it'll say, Send Tyler, a video sent Jay a video and it'll say, send them a video for buying the course, send them a video for opting in, send them a video for leaving a podcast review. And so then I open my phone. I record a video and I'm like, Jay, thank you so much for reviewing the podcast. I love you or Tyler thank you so much for buying the course. I am super honored to have you. I want you to know that you're safe. I want you to know the commitment from me and my team to you. And I want you to know that everything is easy. There's an email in your inbox or this subject line, right?And so Bonjoro is a tool that allows me to send a personalized video message to you or to anybody else under any circumstances that I deemed necessary. And so one of those as new clients, new purchasers, new mastermind members, all of the things that I can track and automate. Obviously I would need your email for this to happen or a purchase. I can't just do this because you hit my website yet. And so that's why we use this tool and it fits into our bucket of like, let's keep this simple. We want to connect with our customers. I can't go manually emailing a video to each one of them, adding them on Facebook to send a video of this. Automates the process for me that makes it easy. And then as you scale with Bonjoro as you scale with Bonjoro you can also have prerecorded messages and that's completely fine too, when you can send up to 50 at a time.And so when I work with supplement companies or physical product companies, we know that when you order something, you'll get a receipt and then you'll get a shipping notification delivery notification. And so we'll prerecord amazing messages from the founder that says, Hey, I am super honored to have you. Your receipt is in your inbox. We're going to get to work on. Assessing your order. Welcome to the family. Let us know how we can support you. And then we'll record another video so that when they get a risk, a shipping notification, that it would send another video. Like, Hey, it's George. I just want to let you know that we just drop your bag off at the post office or UPS. Just picked it up and it's on route. There's an email in your inbox for the tracking information. Let us know what you have. And then sometimes we'll have a delivery one like, Hey, go to your door. Sometimes the ups drivers have been known to steal the packages because the product is so good, but it just said it was delivered. And we want to make sure you get it. And so we don't pretend to personalize them. We just tell them we're sending them a video and this is why. And so Bonjoro is an amazing tool that we use, but it's one of those tools that helps us be in a deeper relationship and a more connected relationship with our customers and allows us to use it.And with that, I have a quick story because since I've been using Bonjoro a few other platforms have come on the market. A few of them have come on the market I've been using Bonjoro for three years and I love it. Cause I know it and it's easy. Sometimes could there be improvement sometimes, but does it help me accomplish the core mission and do we all know how to use it? Yes.And so then these new ones came on. I'm like, Oh, they have all these features and all these features. And I was like, we need this and we need that. And we need this. And I spent a month going over these features signing up for trials and I could never get it fully set up and operational to where Bonjoro was so was just a distraction now, will I eventually move? Sure. Maybe, but it has to make sure that it allows us to do what we do with at least as minimal friction as possible. And so Bonjoro is my number one tool. So for those of you wondering, I'm going to make this easy for you. All the software we recommend is at www.Mindofgeorge.com/software. So www.mindofgeorge.com/software. And Bonjoro is my number one for relationships and touchpoints and community building.And so I'm going to go through the other four right now for how we use them. And there are more, but I wanted the beginning of this episode to be really about us asking ourselves the question. Do we need this tool? Is this tool the most effective tool that we have? Does this help us? Be as efficient as possible help our team be as efficient as possible, or is this one of those? The grass is greener on the other side, I think a tool is going to solve a problem that I have to solve. And the one thing I want you to remember through all of this is that you still have to use the tool. The tool does not solve anything for you. Now you, the tool might automate a ton of stuff that then allows you to complete the last step. Right? And so when we think about automations, automations and efficiencies are designed to automate the things that over human is not required to do so that you can be a human where you're required to do it. And that's how it look at tools. So number one is bone Bonjoro.Now, when we get to number two, number two is a website. Now, when I think about website, I think about a lot of things you'll see, are everything from funnels to Kajabi. Which to memberpress for WordPress to click funnels, to thrivecart, to Kartra to all these landing page builders, to Wix, to Squarespace, to Shopify, to all of these things. And so to decide where you spend your time, the first thing you have to ask yourself is what do I need to accomplish? What do I need to accomplish? And so for us, it's like, what do we need? Well, we need a website for a podcast. We need a place for our blog posts and our content. We definitely need sales funnels. We're going to have to use those. We're going to need a membership platform. We're going to have to use those. And I was like, so what's the best way to get this done. And we've used all of the tools and I mean, all of them. And so for me, what what's really important is longevity. I really believe in owning my audience and owning my traffic and owning my data.I don't want some company to own my stuff. I don't want some company to be responsible for how fast my website is or if it works or not, or if their stuff goes down or not. And so I've used every sales funnel, software, everything that's out there. And my preference hands down is Drop funnels. My buddy found it. My buddy Jordan found a drop funnels and drop funnels is basically a funnel builder on top of WordPress. And as you know, WordPress has been around forever. Mullenweg founder of WordPress. It is the best for SEO. We've been blogging on it for years. You have full customization, you own everything. You get to make it work. And it's just as easy as any of these other platforms, but they try to sell you convenience at the sacrifice of your ability to build your own identity and own your own stuff. And so we use drop funnels. It allows us to build landing pages, sales pages, collect payment, and has its own cart function. It has all of these things. And when we started using it, we weren't using all of those features. We realized that this had the ability to be everything that we needed, but we wanted the website function first. And so we moved the website to it. We built up MindofGeorge on it, right? Like the software www.mindofgeorge.com/software that I mentioned,see all of this. And then we were like, yeah, this can do this. So then we started moving our sales funnels from Kajabi into drop funnels and our landing pages from Insta page into drop funnels and getting the team really bought in. And so what we decided is we looked at the long game and we're like, this is the thing that's going to get us all the way there. And we're not getting off of it. We are keeping it, we are using it. So let's figure a way to it. Iterate this in and phase this in. And so we started using drop funnels.And so now every time we build something new, we build it in drop funnels, and then we prioritize moving other stuff that may still be out there into drop funnels from the platforms they're on. And drop funnels. For me was one of the easiest decisions ever. I've been using WordPress forever. I'm familiar. My team's familiar. I want good SEO. I want to be able to control my website. Plus I want to make beautiful funnels and minutes and ease. And have fast, load times. And I mean, super fast load times, like 1/20 of other softwares and services that are out there because on WordPress, you, wherever you pay for your hosting, you own your server. Whether you're paying, you know, 20 bucks a month, you're on a shared server or you get a lot of traffic, you can up it. But when you're on a company like a SAS platform, you're competing with everybody else. And I've seen people's homepages built on these :landing page builders" loading in 30 seconds, 40 seconds, which will destroy your business.So for our website, We use drop funnels. So my number one relationship tool, is Bonjro. My number one, home building tool is Dropfunnels. And then my number one communication tool, which is email is convertkit. And just for everybody to understand, I have used every single email platform in the world.I have used drip, retentionscience, Klaviyo, Conver kit, MailChimp. Aweber. What else? I've used Kajabi. I've used Actionetics inside of ClickFunnels.I have used just Sendgrid. I have used there's another one I use that was redonkulous the price. It was like $4,000 a month, but I can't remember that one. So there's no point in having that one. I've used all of them. And at the end of the day, the questions I ask myself is what is the easiest way to deliver the message I need to deliver to my audience at scale. That's what email is for. And I was like, so what's the best platform that allows me to do it with no crazy setup and no crazy clunk, but having the ability to do automations and automate all of it while having the best deliverability rates in the game and Convertkit. And I know the founder, Nathan, I've known him since day one. I was one of the first 100 people on Convertkit and I've used it in conjunction with other platforms. And I always end up back on ConvertKit. Every single time. Their deliverability is through the roof. Their functionality is through the roof. Their support system is through the roof. It is the one platform that I've been able to build every single automation that I teach every single one, automating 99.9% of your email, except the one broadcast that you want to send because you're bored. I've been able to do all of that inside of Convertkit, from visual automations to rules, to sequences, to condition-based logic, to even having one email go out to a thousand people and each person shown a different email based on their information. All with ease, no crazy coding, no crazy. Anything and hand over hand. No one and not one other platform has ever beaten them in deliverability for me in reputation, deliverability, Nathan prides himself on it. His whole job. And he says it quite frankly is my only job is to be the best CRM on the planet to be the best email on the planet, not to be the best everything, but to be the best email.So my stack is my website is built on DropFunnels. My communication tool and relationship tool is Bonjoro. And then my email is on Convertkit, which allows me to deliver all of these experiences.And so our end goal is that we have just that that's it. That's all we're going to have. Is those three things. And even our membership stuff is getting moved into Dropfunnels and it will take time, but it's one of those things that I want to be an Olympian. And so I'm going to practice every day to be able to compete at the Olympics. These are the tools that I realize can take me where I want to go. And so I'm going to start using them every single day. As I clean up my toolbox, like I've been cleaning up my house for the last couple of days to create space and create simplicity because at the end of the day, the tools job is to allow things to function seamlessly with simplicity and no stress. To allow us to do what we do, which is to serve our clients, to sell our products and deliver on those services and products to achieve the best result for them and for us. And so if we're spending our time in tools and broken tack and jumping ship all the time. None of it's going to work. And so we have to pick one, be consistent and go.And so the last two tools I have, I'm going to bunch together because they're really important. So as you guys know, this is our podcast.We are over a hundred episodes in now in a couple of months, we launched it on a whim. And so these two tools are how I do everything in the podcast, everything. And so it is how I record at it and then publish the podcast and then where I host the podcast. So Descript, D E S C R I P T. Descript is what we use for the podcast. We can record on it. It automatically transcribes for us. It produces audio grams of our content for us, it allows us to edit it there, no matter where we are in the world, we're all editing the same file. And it even has crazy built-in artificial intelligence tools, which if I'm talking in this podcast and I say something wrong, I can go into it, delete the words on my keyboard. It will delete the audio and then I can type words and it will use AI to make my voice match it. Or as people remove like ums and AHS, which we don't, but I could go into the description and, and search for them and hit delete, and it will delete like audio Uhm from the entire episode. And so Descript is how we do it. It's our repository. So it's where all of our episodes live. It's where we add our intro and our outro and all of it. And they are an amazing company that we found last year that has been absolutely phenomenal and helping us.And then the second tool for the podcast is called Simplecast and Simplecast is where we host our podcast and then publish it there.And so Simplecast is what we found. We love it,it allows us to do a lot of things, like create our own recast. You listened to this podcast, you can go pick a part that you like selected and make a video recast of it. And so those are the two tools that we use for the podcast. So Descript is where we record it, edit it and all of it. And with theDescript, you can record outside of it. Like if you record video, you can literally upload the video into descript, strip the audio and do all of that. And then Simplecast is where we host it. And that's where we host it and then it's published and that's what we embed into our website and our blog and all of those beautiful things. But what I also love about Simplecast is they basically give you your own website as well. So you don't actually need a website if you're just getting started.So these are the pieces of software and tools that we primarily use in the business over everything else. And of course there's like communication tools for the team project management tools. But like, this is the stuff like the engine of the business. Like this is the core of all of it. And these are the ones that I recommend. So number one is Bonjoro . Number two is Dropfunnels. Number three is convertkit number four and five are Simplecast and the Descript for the podcast.And so what we did is we put all these together on one page for you. It's at www.mindofgeorge.com/software.. So www.mindofgeorge.com/software to go check them out. Link anymore. And I'll be actually having the founders of these companies on the podcast, because I know all of them to talk through them, get their case studies because there is an expansive amount you can do with them.And so my challenge for you is to pick a tool and use it and keep using it. Because if you have the right one and you think about the game and the game that you want to play, the tool that you have is probably one of the best ones and the grass is not always greener on the other side, when it comes to tools and software.So I'm gonna wrap here, have an absolutely beautiful day. I'm going to go drink my coffee and envisioned my move to Montana, which makes me so happy. I will see you guys in the next episode. Remember relationships, always beat algorithms

If you want Russell to send you a free copy of his book Traffic Secrets the book behind Traffic Secret Scripts software, just like the one I got in the mail just click or copy the link below! https://trafficsecrets.com?cf_affiliate_id=2654266&affiliate_id=2654266 Also, try the One Funnel Away Challenge if you want Russell to walk you through ClickFunnels and help you create your next big million dollar funnel. Always remember... you're just one funnel away! https://onefunnelaway.com/challenge?cf_affiliate_id=2654266&affiliate_id=2654266 Finally here is a direct link to Traffic Secret Scripts if you like what you hear in the episode! https://trafficsecretsscripts.com/get-ts-scripts?utm_content=10580114&utm_medium=Email&utm_name=Id&utm_source=Actionetics&utm_term=Email The above links are affiliate links. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-over-matter/message Support this podcast: https://podcasters.spotify.com/pod/show/marketing-over-matter/support

Why complexity is killing your funnels, and your business, and your life. On today’s episode Russell talks about how complexity halts the work, and the solution is to simplify. Here are some of the awesome things you will learn in this episode: Why Garrett White took his business away from Clickfunnels Actionetics, and why Russell convinced him it wasn’t the answer. Hear an example of Russell and his team trying to make something more complex and why it didn’t go anywhere for a long time because of it. And find out why simplicity could be the solution we are looking for in all aspects of our life. So listen here to find out why complexity doesn’t make your business run better. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to the Marketing Secrets podcast. If you can tell right now the sound is insanely good, it’s because I am in a recording studio reading the Traffic Secrets, the Dotcom Secrets, and then the Expert Secrets books. Hey everyone, I hope you guys are all doing awesome. So I’m in the middle of recording all the audiobooks, which as painful as writing a book is, recording an audiobook might be more painful. It is really hard to stay excited and keep your energy levels up and all these things while you’re reading 3 90,000 word books, which is really stupid now that I look at it that way. It’s funny, the guy who is doing the audio engineering stuff, he’s like, “Some people will read one audiobook in their lifetime, but nobody reads 3 in a week.” That’s where we are right now. And it’s funny, as we were driving here today, I was so tired and we’re talking about starving artists. And I’m like, “I’m not a starving artist. I’m just a tired artist.” So I think when you first get started you’re a starving artist trying to figure out how in the world to actually make money, and then eventually you figure that out. Then you’re just a tired artist because you can’t keep up with all the stuff that’s happening and all of the opportunities and the things as you start creating and figuring out your voice. Anyway, as I was going today through, I’m about halfway through, I’m actually on page 214 in the Dotcom Secrets book. I started reading Traffic Secrets first because that one is the next book we’re selling. And then I’m going back and have read the new Dotcom Secrets, and I’m about halfway through that now. So that’s where I am in the process, halfway through all three books. And I was reading them, it was kind of fun because you forget about these lessons that, you know, I wrote the Dotcom Secrets book 6 years ago, and I kind of forget about the lessons. And one of the ones that got me re-excited as I was reading it, I was like, “Oh my gosh.” I talked about this, I did it for a while, and I haven’t been consistent with it, was this concept of daily Seinfeld emails. And it’s interesting because I think so many times we sit here trying to figure out “What’s the email I’m going to send out? What am I going to say? What’s it going to look like?” and we freak out and get so caught up in the, trying to figure out the right message, that half the time we just don’t even publish anything. And it’s interesting, at Funnel Hacking Live behind the scenes I was sitting there, it was after Garrett White spoke onstage, me him and Todd were back stage talking about stuff. And we were talking about funnels and complexity. And it was funny because Garrett had temporarily moved his email stuff to some other provider, away from Actionetics over to Entreport I think. And we kind of asked him, “Why’d you do that?” and he said, “We did it because we wanted to add all these things that Actionetics didn’t do.” And he started talking about all the different features and the things he wanted to add a ton of complexity to his auto responder sequences. And we’re like, “When did you move it over?” and he’s like, “A year ago.” I’m like, “Well, how’s it going?” and he’s like, “well, nothing’s working, we haven’t even done it yet.” And Todd starts laughing, he’s like, ‘That’s the problem everyone has.’ They sit down and want to build these insanely complex funnels and follow up funnels and messaging and sequences, and they spend months mapping out these things where they never actually get anything done. Most of them never actually go live. They keep looking, they want the shiny whistle. They want the hack, the technique, the thing that, you know all the millions of different features. But the reality is the reason why people have been successful with Clickfunnels so far is because it’s simple. You can’t build a funnel with 8000 different variations. You build very linear 5 page funnels and 8 page funnels, and things that are very, very simple. We force people to have simplicity and because of that, those people have success, whereas other platforms give you unlimited complexity ability and you’re like, “Oh my gosh, this is amazing. I can do a billion things.” But then because you have so much complexity, you never do anything. We had the same thing, we were looking at all the different segments inside of Clickfunnels. There’s people who start a trial but they cancel, people who start a trial and they stick for a month and they leave. You have people who fill in step one of the order form and then they leave, people who have been on for a month, all these different segments of Clickfunnels users. So probably almost a year ago we sat down and said, “Okay, we want to write different messaging segments for each of these lists. So if somebody wants to pause the account, what’s the sequence we’re going to use to get them to re-upgrade their account?” So we sat there and mapped out, I think it was 9 or 10 different segments, and all these different email sequences. We’re like, ‘Okay, we’re going to go do that.” But because it was so big and so complex, we never did. And then fast forward 6 months later, we had our next funnel marketing retreat, we sat down and said, “Okay, how are those things going?” and we’re like, “We still haven’t done them.” And we’re like, “Why not?” “Well, it’s too complex.” So we said, “Okay, let’s do it again.” So we mapped it all out again, went back to the drawing board and the last 6 months we still haven’t done them. So then we went and hired this team to do them for us, because we’re like, ‘We can’t even get these out the door. Let’s hire someone else to do it for us.” So we hire them, and first thing they do is they map out the same thing we mapped out 200 times, and then they start saying, “Well, for each email we need to be able to split test different emails and different headlines, and Actionetics doesn’t do this yet.” So then they were trying to get us to recode Actionetics to add in split testing, and all these things and finally we’re 2 months in and Todd’s like, “We don’t even have an email yet, let alone an email to split test. Why don’t we just make this simple and put them in and just do it. Stop trying to make everything so complex. Let’s just use it the way it’s supposed to be built.” So we did. We had them write the emails and we plugged them in, and there’s no split tests or nothing, but guess what? The emails are going out. Oh my gosh, a year and 2 months later we finally have the thing out. And I think that so many times we get so complex with those things. I look at in the Dotcom Secrets book, 6 years ago is when I wrote this book initially, and the strategy was so simple. Somebody joins your list, take them on a soap opera sequence to build a relationship with you. When they finish that sequence they drop into a broadcast list, where we send out daily broadcast, telling stories about what’s happening in your current life right now, and you tie the stories somehow back into whatever it is you’re selling. And that’s it. It’s simple. You wake up every morning and that’s it. I was telling my team this last week, I said, If…I look at all the things I do in a day. I’m being the CEO, I’m writing books, I’m creating content, I’m tweeting and videoing, and instagraming and all the things. There’s a million things that I’m doing every single day. All these things that are critical. If you look at what’s the one thing that I could do every single day that actually makes the most amount of money for me in the company, it would be to send out a daily Seinfeld email. To email a million plus people a message that gets them re-reminded about why they should use Clickfunnels and build a relationship with me, there’s nothing more valuable than that, yet I haven’t done it consistently since we launched Clickfunnels. So it’s been 5 plus years since I’ve done the one thing that will probably be the most profitable thing I could possibly do. And the reason why is because we keep trying to build up all this complexity in our sequences. If someone buys this, then where in the value ladder they move? They go from here to here. All this stuff, and we’ve been talking about it for years, literally years. And none of the things are live yet. So this is my commitment to myself, to go back to simplicity. It’s a commitment that Garrett made to me at Funnel Hacking Live, after we talked about this he said, “I’m calling my guys up, all my guys who have been begging me for all these insane features, that we moved everything on our platform over to, and now nothing is happening. We’re going back to simplicity, we’re moving everything back, we’re going to focus on simplicity.” So Garrett made that commitment to me, I’m making the commitment to you and my team, and to everybody. We’re going to go back to simplicity. So my message for you guys today is that, stop focusing on the complexity. The complexity keeps you from actually finishing the project ever. And this is not just in business, it’s very true in business, but it’s also true in all aspects of life. In your relationships, in your family life, in your just all the things you’re doing. I think a lot of times we get into these super complex things. I think about spiritually too. I have, I know if I woke up every morning and I read the scriptures, and that was my number one thing, that’s the most important thing I could do, my life would be a lot better. But instead I have these complexities of all the things I gotta do to try and get closer to God and be more spiritual, whatever it is, they are so complex it keeps me from ever doing it. What’s the simple thing, what’s the very simple thing you could do that actually has the biggest impact in your life? Start thinking about that in all the different areas of your life, like in your personal life, your relationship, in your business, in your marketing, whatever the thing is, if you could water it all down and only get done one thing each day, what would be the most vital, most valuable, most important thing, and then just do that. And then maybe just take the rest of the day off. I don’t know. It depends on you. Or then do the second thing after that, then take the rest of the day off. Anyway, I hope that helps somebody out there. Again, complexity is the killer of us having success. So simplify things and I promise you things will be better for you. So hope that helps. Thanks you guys all for listening. If you got anything from this episode please take a screenshot of it, and post it on Instagram or Facebook or tweet it, or wherever else you put your stuff, and pleas tag me. Use #marketingsecrets and tag me, I’d love to see it and get your comments about what you thought was good about this episode, what you learned from it. Obviously, all these episodes we create for free, so how you pay back is by sharing these things and letting other people know about it. So thanks again you guys, appreciate you all, and we’ll talk to you again soon. Bye everybody.

Jake's our Implementation Director and I took some time out of Jake Akkad's schedule to pick his brain about how to decide on the right marketing automation software.

Looking for the perfect autoresponder to send your emails? This is a MUST WATCH episode because we dive deep into the differences and the outcome isn’t what you think!

On today’s episode you will hear part 4 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Hear Russell get put on the spot when he has to answer various questions from the audience. Find out why Russell loves Voxer so much and uses constantly. And find out how Russell plans to take Clickfunnels to the level of Sales Force in the future. So listen here to the final part of this 4 part set of the Clickfunnels Start up story as Russell is interviewed by Andrew Warner. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the 4th and final installment here of the interview with Andrew Warner at the Dry Bar Comedy Club, where he’s going deep into the Clickfunnels startup story. I hope you’ve enjoyed it so far. You know, throughout this entire interview, it was really fun. He brought my wife onstage and some of my partners onstage, and brought other people who didn’t like me at first onstage and kind of shared all these things. I hope all you guys are enjoying it and really enjoying this interview. I hope that this starts making you think about your startup story. Some of you guys are living your startup story right now, and maybe you’re depressed or nervous, or scared, or afraid or whatever. And hopefully this gives you motivation to know that I was there too. In fact, I’m still there many times, but it’s okay and it’s part of the game and part of the process. And someday you’ll look back and you’ll have someone like Andrew interviewing you about your startup story and you’ll be so grateful for the trials and things you’re going through now. So with that said, we’re going to queue up the theme song, when we come back we’ll listen to part 4 of 4 of the Clickfunnels startup story interview with Andrew Warner at the Dry Bar Comedy Club. Andrew: And I know a lot of you have asked me what’s coming up next and Russell’s going to talk about that, how you’re going to get to Sales Force level, but why don’t I take a couple of questions from someone. Is there anyone who’s been sitting here going, “I can’t believe Andrew didn’t ask that.”? Is there anyone who has something standing out for them? Should we just have them onstage. Unknown person: We got mic’s. Andrew: We got mic’s from over there, okay. Audience member: Alright, a little bit deeper of a question. What is something, I know you’re strong in your faith, family, God, I mean kind of all around, what’s something that’s really made you who you are? You’ve mentioned before that made you as a marketer with your dad, you’re up late watching an infomercial. But what’s something that inherently that could have been experienced, maybe a quote in the back of your mind that’s just driven you, it could have been something that your parents taught you when you were young. What is, is there, it’s kind of a little bit difficult of a question to look back, there’s probably a million things. But what are one or two that really stick out, that make you the person that you are? Russell: I have a million thoughts just racing through my head. The one that just popped in the front, so I’ll share that one, hopefully it’s good. I remember when I was a kid my dad gave me a job to go clean the car. I went out there and I cleaned the car, I did my best job, I thought. And I came back in and I was like, “Hey dad, it’s clean. Can I go play?” I was like, “Come look at it.” So he could let me go out and play. And he was like, “Well, is it good? Are you proud of it?” and I’m like, “I don’t know.” And he’s like, “Well, are you proud of it.” I was like, “I don’t know.” And he’s like, “Go work on it until you’re proud of it, then come back and let me know.” And I was like, oh man. So I go back out, and I was like, “Am I proud of this?” and I was thinking about it, I guess technically I’m really not that proud of it. So I was like trying to do more things, trying to clean it better, and to the point where I was actually proud of it. And then I came back and I’m like, “Dad, okay the car’s clean now.” And he’s like, “Are you proud of it.” I’m like, “I am.” And he’s like, “Okay, you can go out and play then.” I think for me that was such a big thing because it was just like, that internal “Am I proud of this thing that I’m giving, that I’m putting out there?” and if not, keep doing it until you are. And I don’t know, that was one of those little weird dad moments that he probably didn’t mean as a teaching opportunity, but definitely has been big for me ever since then. Andrew: Good question. Is there one on this side? While you’re finding a person who has a question, Whitney, did you have more to say? You were going to ask more, right? Yeah, can you get the mic over to Whitney, please? She’s right over here. I know I didn’t ask your full question. Whitney: Hi Russell, how are you? Russell: Awesome, how are you doing? Whitney: Good. So with your business, what is, back to like when you were first starting, I kind of want to know, what’s the one thing when your business was really hard, when you were really struggling, what’s the one thing that kept you going? Just in the back of your mind. And then I have a second part of that. What would you say was your biggest failure and what was the greatest lesson you learned from it? Russell: That’s not an easy question. Andrew: The biggest failure. Russell: Oh man. So the first question was, what was the first one again? Thinking about the biggest failure, I’m trying to…Oh, what kept it going? Andrew: Give me a sec. Are you going through that now? You are, what are you going through right now? Can you stand up and get close to the mic? I can see that this is a meaningful question for a reason. What’s going on? Be open. Whitney: I’m just trying with my business, I’m trying to get my message out there. I’m really, I’m just baby parts of Clickfunnels, so I’m just figuring out how to do a funnel still. But my company is called Creating Powerful Women, so I am just trying to teach women how to grow a business while they grow their family at the same time. And I’m doing that right now, because I have 3 little tiny girls. So I’m just like, okay, I’m still trying to figure out this myself and then teach women how to do it at the same time. So it’s just, I’m still in that struggle phase. Andrew: Is it partially because you feel like an imposter, how can I tell them what to do? That’s what I was saying to you earlier. Whitney: When I don’t even know. Yeah. {Crosstalk} Whitney: I feel like I need to have that success level before I can teach women to go out and do it. But the reason when I found you in the hall, and I said, “I want Russell to be vulnerable and tell like the nitty gritty parts of the story.” And those stories are what make people relatable to you, that’s kind of where I’m at, as I realize that I grow a bigger following and a bigger audience when I’m more relatable to them, which I realize I don’t need to be up at that level to do that. Andrew: I get that. Russell: So my question for you is, have you been working with women? Helping them so far? Tell me a story of someone you’ve helped. I’m curious. Whitney: So I went through post partum depression a couple of years ago, after I had a baby and a lot of the women I’ve been reaching out to when I shared those stories, those women have been coming to me saying, “Hey, how do you get through this struggle? I know you’ve gotten past that, so I want to hear the hard stories that you went through.” So a lot of the people who I’ve been coaching one on one have been people who have gone through those exact same things  that I have. Russell: Okay when you do that, and you share the stuff with them, and that clicks for them, how does that feel? Whitney: Like I’m fulfilling what I was put on this planet to do. Russell: That’s the thing. That’s the thing that keeps me going. It doesn’t happen often, but it happens often enough that I crave that. I’m super introverted, so it’s always awkward for people to come to me, but I still love when they come to me and they’re like, “Hey, just so you know real quick…..” Like last night, we were in San Francisco, or San Diego, excuse me. Someone came up to me in the hall and I was kind of like, I’m nervous to talk to you but you’re going to talk to me. And he said, “Hey, just real quick, you legitimately changed my life, you changed my family.” And started tearing up. And I was just like, I let myself feel that just for a second and then I go back to the awkwardness, but for a second I feel that. And It’s just like ahh. That’s what it’s about you know. I use Voxer for my coaching clients. So every time they Vox me and say something like that, there’s a little star button and I star it and it stores them in this huge thing of all the starred ones. So now days I’ll go back and I’ll listen to that and I’ll listen to people like 2 years ago that said something about how something I did effected them, and it’s just like, that feeling. Because everything we do in this life is for feeling’s right. Everything is just a feeling we’re looking for. We eat because we want a feeling. We did this because we, I wanted a feeling. We’re doing everything for a feeling. So it’s like if I can remember the feelings of the thing I’m trying to get, and I can experience it again, then it, that’s what gets me and keeps me going.  And I think that any of us that are lucky enough to have those feelings, a lot of times we forget about them. No, remember that because that’s the thing, when it’s hard and it’s painful and it’s dark, it’s that feeling that’s just like, that’s the, you remember that and you let yourself experience it again for a minute. And then for me, that’s like, okay, I can get back up and I can go again. Andrew: Great question, I’m glad you asked it. How about one more over there? You know what, yeah, let’s give her a big round of applause, please. Audience member: I was actually going to ask a little bit about that vulnerability. I was surprised, I’m big in the SAAS space, I’ve been to Dream Force, follow a lot of Clickfunnels. It’s pretty rare to see a CEO want to put themselves kind of on the roasting side of things. You’re from here, from Sandy. I was just kind of surprised, what was it that really compelled you to kind of want to come back and do this in Utah? When I saw your email I thought it was a clickbait scam. Russell: Oh it is, we’re selling you something next. Audience member: I really thought I was going to come and it was going to be a video of your face spinning and it was going to be like, “Hi, we’re here.” Because I follow Clickfunnels, but it’s just really rare, especially being down in Utah county, that was kind of unique that way. Andrew: Wait, one sec. Does Clickfunnels allow me to actually place someone’s city in the headline, like I want someone from San Francisco, you could. Oh, alright, I get it. Audience Member: It said like Idaho, we’re in the surrounding areas, it’s going out to 8000 people, limited seating. So as a marketer I was just like, is this a real thing? You know. So I showed up and I was excited to see you. But why come back to Utah, what does this event mean to you and why want to be vulnerable and kind of open up? I learned a lot about you personally that was great to hear from a business side. Russell: So my beliefs are, and I believe we have the best software company in the world, so I’m going to start with that. But if it’s just about the software, then it comes down to who’s got what feature. People are moving and shifting and changing because of the features. That’s the thing. So Clickfunnels was like, no it has to be more and it has to be a thing. And it’s interesting, people who sign up for Clickfunnels, who click on an ad, they come and sign up. That’s why John can’t do, it doesn’t work that way. They sign up for a web, clickfunnels is a website builder for crying out loud. You boil it down, we are a website builder. That is boring. So people don’t come for that. They stay for that. That’s why they stay, that’s why they stay. But they come because of a feeling, and they come because of a connection. I want to be able to take the videos from here because if I can more people who come through my funnels to hear this story, they’re going to stick with Clickfunnels because they realize we have a soul. There’s a reason behind this, it’s not just the software company who’s trying to make a bunch of money. We’re actually, we have belief behind it. So that’s why we do all these things. That’s why I still write books. That’s why we do videos. That’s why we do vlogs. That’s why we do this fun stuff, because it builds connection with people, and connection really keeps people staying, even if some other company’s got a different feature than we do, or it’s cheaper and we’re more expensive, or whatever. So that’s the big reason why we still do it. And then I thought it would be fun to come down here because I grew up not far from here and it’s just kind of a fun thing. We’ve been working with the Harmon Brothers and we started another project with them and their family owns the Dry Bar Comedy Club, if you guys have ever watched Vid Angel, that’s one of their families companies. When Vid Angel had their little hiccups, they shifted all the programming to this, the Dry Bar Comedy Club, so we used to watch all the comedians here. And I was like, this is like the coolest location to do something like this. And one of the other side jokes, I don’t know if I shared this with you or if it was just in my head, but Andrew is famous for doing these big scotch nights, and as a Mormon I can’t drink scotch. And I was like, what if we did this, but at a Dry Bar, just this funny play off of that? And it all worked out. Andrew: You know, usually at events I do scotch night afterwards and say, ‘Everyone come back to my room.’ That’s not going to go over very well. But Dave’s been to mine. He drinks water and feels comfortable. We have good water for Dave. How about one more, then I want to get into the future. Audience Member: So you always talk about how, like for Clickfunnels you guys took like 6 tries to finally make it work, right. And how most of the time when you guys start something it doesn’t work the first time, that’s why you have audibles and all those things. So I was wondering as someone that, you know I’m starting and getting that, kind of like that lifts, what is the biggest thing that you see, versus like a flop funnel versus something that kind of takes off and explodes? What’s the audible or the change that you normally do that shift or the message change or whatever it is, that makes it finally take off? Russell: Traditionally the difference between a funnel that works and doesn’t work, I’d say it’s probably 50% offer. Like if the offer’s wrong it’s not gonna, that’s usually the first thing. But then if it’s actually a good offer, that people actually want, second then is usually copy. So like what’s the hook, those kind of things. And then design is probably 3rd. All that stuff that Theron and those guys didn’t like at first. The things that, because it’s not like we just made up this stuff, you saw 8000 funnels we tested and tried in the journey of 15 years of this, that now we know what things people convert on. So it’s just like looking at stuff that you know is working and modeling it because you this structure works, this kind of thing. But usually when something is broken it’s coming back and figuring out, this offer’s not right. People didn’t want it. And that was the problem with Clickfunnels. The offer, we took 4 or 5 times to get the offer right, and then as soon as the offer is right, you can tell when it’s right because people will buy, even if everything else is bad, if your offer is amazing people will give you money for it, you know. So that’s definitely the biggest part, and from there it’s copy, then design, then all the little things that stress some people out, like me. Andrew: So I’ve got, we’ll come back. I see there are a few people that have more questions; we’ll come back to them in a moment, including you. I promise I’ll do more. But you did tell me about all the different things you guys are working on now. Of all of them, what one is going to get you the closest to Sales Force level? Russell: That’s a good question, there’s so many things. So I would say, I’m going to ask you a question is that alright? Have you ever played bigger yet? Played bigger? Playing bigger?  Andrew: No, what do you mean by that? Russell: That’s the name of the book right? Play Bigger? Andrew: Oh Playing Bigger, the book. No. Russell: Yes. So that’s book’s been interesting, if you guys haven’t read it, it’s one of the biggest ones as a team that we’ve been reading. But it’s all about designing the category and becoming the king of that category. So I feel like we are the king of sales funnels, and that’s our category, the thing that’s going to be there. And then if you read through the book, the next phases are like, building out the ecosystem that supports you as the category. And the fascinating thing about sales force, if you look at it when, I probably shouldn’t say this on video because someday Mark Benioff’s going to watch this and be like, “I’ll never give you money.” But sales force isn’t great software, right. It’s this hub that things are tied into, but the reason why they did 13 billion this year, they’re trying to get to 20 billion is because they built this ecosystem. The ecosystem is what supports this thing and grows it up, and builds it. And that’s like the next phase. So I think for us, it’s like we have this, we have funnels which are the key. It’s like the CRM for them, it’s the central point. But it’s then bringing all the ecosystem, it’s building up all the things around it, right. Andrew: Letting other people create things on your platform, becoming a platform. Russell: Yes, becoming a true platform. Andrew: can you create a platform when what you want is the all in one solution when you’re saying, “you don’t have to plug in your chat bot to our software. We’re going to be chat bot software.” “You don’t have to plug in infusion soft, we’ve got email marketing in here or mail chimp.” Russell: It depends, because you look at Sales Force is similar too. They have their own things that they either acquire and bring them in, or they build their own, things like that. And I think it’s a hybrid of that. I think it’s, we allow people to integrate because some people have tools. We will, our goal is to always be the best sales funnel builder on planet earth. We may not be the best email auto responder in the world, we have one and that increases our revenue. And people who love us will use our email auto responder, but there may be some other one that’s better. But it’s not our big focal point. There may be a chat bot that’s got more features and more things, that’s not gonna be our focus to make it the best, but we’ve got one built in to make it. So theer will be, that’s kind of our thought, that we will have the things included, so if people want to go all in they can use it. But if they love yours because of these things, they can still bring that and still bring it in. You know, and then as we grow, who knows what the next phase is. Is it acquisitions, finding the best partners? People that most of our members are using, start acquiring companies and bringing them in, internally similar to what Sales Force does, growing the platform. Andrew: Just keep letting people build on your platform and then does that make the platform more valuable, or do you guys get a share of the money that people spend on these external tools? Russell: Both, I think. Stripe for example, Stripe, I think we process 1.7 billion dollars through Stripe. We make over a million bucks a year from Stripe referral fees, for just letting them connect with us. So there’s value on both sides because it makes the platform more valuable because people can use it easier, but we also make money that direction as well, and those type of things. Andrew: Okay, what is Actionlytics, Action… Russell: Actionetics. Andrew: Excuse me. Russell: So that was Todd’s name. He loved that name. So Actionetics is, it’s what we call internally, follow-up funnels. So we have sales funnels, which are page one, page two, page three, page four. Then a follow-up funnel is send this email, send this text message. “Here’s the retargeting pixels, here’s the thing.” So it’s the follow-up funnels. It’s all of the communication that’s happened after somebody leaves the page with your audience. Andrew: And that’s a new product that you guys are creating? Russell: Yeah, it’s been, actually we make more revenue from Actionetics than we do from Clickfunnels right now. We’ve never marketed it outside though. Andrew: I can’t get access to it, it asked me for my username and password. I said, I don’t have that, so how do I sign up for it? Russell: it’s only been in beta. So we opened up at Funnel Hacking Live, people signed up there. And then we kept it down for a year, then we opened it, so two Funnel Hacking Lives we opened it, and then my birthday we opened it. So that’s it. But we have, it’s over, 12-13 thousand members who have upgraded to that. And then we’re probably a couple weeks away from the actual public launch where people will be to get, everyone will be able to get access. Andrew: And already people are spending more money on that than Clickfunnels? Russell: Yeah, because it starts at $300 a month versus $100. So it’s the ascension up. So they go from $100 a month to $300 a month and then the new one, it scales with you. Because we’re sending emails and Facebook message, it gives us an ability to grow with the platform as well, and not just have a $200 a month limit. Someone might pay $1000 or $5000 depending on how big their lists are. Andrew: You’re really good at these upsells, you’re really good at these extra features. How do you think about what to add? How do the rest of us think about it, based on what’s worked for you? Russell: Okay, that’s a great question, and everyone thinks it’s a product, the question most people ask is, what price point should my upsells be? It has nothing to do with that. It has 100% to with the logical progression of events for your customer. So when someone comes to you and they buy something, let’s just say it’s weight loss. So they come to you and they buy a weight loss book right, and let’s say it’s about how to get abs. So they buy that, the second they put their credit card in and click the button, in their mind that problem has now been solved. I now have six pack abs, the second it’s done. And people don’t think that. So what people do wrong is the next page is like, “Cool, you bought my abs book. Do you want my abs video series?” it’s like, “No, I just solved that problem. I gave you money. It’s been solved.” So what we have to think through, for logical upsells is like, “okay, I just got abs, what’s the next logical thing I need?” So it’s like, “Cool you got abs now, but how would you like biceps? We can work it out. This is my training program to grow here.” For funnels it’s like, here’s this funnels software, or here’s this book teaching you how to build funnels, but after you have a funnel you need traffic. So traffic’s the next logical progression. So as soon as someone’s bought something, the customer’s mind, I believe, that problems been solved. And it’s like, what’s the new problem that’s been opened up, because that problem’s been solved. That’s the logical… Andrew: I got my email addresses because of Clickfunnels, the next problem I’m probably going to have is what do I send to people? And that’s what you’re solving. What about this, fill your funnel, it’s a new software. Russell: Yeah. Andrew: What is it? Russell: How do you know these things? That is good, you have been digging. So I’m writing my third book right now, it’s called Traffic Secrets, and then on the back of it we have software that’s called Fill Your Funnel, that matches how we do traffic with the book. So when someone reads the book, you login and the way we do traffic, we focus very heavily on influencers. We call it the Dream 100. So you come in and you login and you’re like, “Here’s the people in my market. There’s Tony Robbins, there’s Andrew..” you list all these people and it starts pulling all our data, scraping all their ads, their funnels, everything  and shows you everything that’s happening in their companies, so you can reverse engineer it for what you’re doing. Andrew: So if I admire what John is doing for you guys, I could put you in the software, you’ll show me what you guys are doing, and then I’ll be able to scrape it and do it myself. You’re nodding. And you’re okay with that? John: It’s awesome. I’m excited. Russell: Excited. Andrew: Have you been doing that? Is that part of what’s worked for you guys at Clickfunnels? John: Yeah, we like to, we call it funnel hacking. We like to look and see what other people are doing. Andrew: So you’re actively looking to see what other, man as an interviewer that would be so good for me to understand what people are doing to get traffic to their sites. Alright, so… Russell: We buy everyone’s product, everyone’s. I bought Drew’s like 6 times. Yeah, you’re welcome. Just because the process is fascinating to see. Andrew: And then the book. What’s the name of the book? Russell: Traffic Secrets. Andrew: Why is everything a secret? What is that? Russell: I don’t know. Andrew: No, I feel like you do. I remember I think it was… Russell: It all converts, 100% because it out converts. Andrew: Because the word, “secret” out converts? In everything? Russell: Everything. I used to onstage be like, “The top three myths, the top three strategies, the top three lies, the top three everything” and like “secrets” always out converted everything else, and then it just kind of stuck. Andrew: And then that’s the name of this book. I’m looking here to see…yeah, Melanie, she told me when you organized this event you said, “Secret project”. That’s it. Russell: If I just tell people what’s happening then they like, “Oh cool.” I need to have to build up the anticipation. Andrew: Even within your team? Russell: Especially within the team. Yes. Andrew: Especially. So secret is one big thing. What else do you do? Russell: Secrets, hacks… Andrew: No, within the team. So now you get them interested by saying it’s a secret. Russell: So I’ll tell them a story, I’ll tell them the beginning of a story. I’ll be like, “Oh my gosh you guys, I was listening, I was cleaning the wrestling room and I was going through this thing, and I was listening to Andrew and he was doing this campfire chat and it was amazing. And he’s telling this whole story, and I have this idea, it’s going to be amazing. But I’ll tell you guys about it tomorrow.” So what happens now, is they’ve got a whole night to like marinate on this and be like, “What in the world?” and get all excited. And then when they show up, they’re anticipating me telling them, and then when I tell them, then I get the response I want. If I tell them they’re like, “Oh cool.” I’m like, no, you missed it. I need that, in fact, I’ll share ideas all the time, I’ll pitch it out there just to see. I know it’s a good idea because Brent will be like, “I got chills.” Dave will start freaking out, and that’s when I know, “Okay, that was a good idea.” If they’re like, “Oh that’s cool.” I’m like, crap. Not doing that one. It’s the same thing. Andrew: I’ve heard one of the reasons that you guys hang out together is one, he’s an extrovert and you’re an introvert, but the other one is Dave will one up you. Russell: It starts the process. This is the bubble soccer event we did. Initially it was like we’re going to have influences, or we were launching the viral video and like we need, let’s bring some people into it. And then we were asking how someone could bring big influencers, like “you have to do something crazy. Like get a Ferrari and let them drive over it in a monster truck.” I was like, “That seems extreme.” I was like, “What if we played football on the Boise State Stadium?” And Dave’s like, “What if we did bubble soccer? What if we tried to set a Guinness book of world records…” and then next thing we know, we’re all Guinness book of world record champion bubble soccer players. It was amazing. Andrew: And that’s the thing that I’ve heard about your office environment. That it’s this kind of atmosphere where, see for me, look at me, I’ve got that New York tension. When I talk to my people and I talk to everyone it’s like, “You’ve gotta do something already.” And you guys like fun, there’s a ball pit or whatever in the office. Am I right? You go “we need a, we’re gonna create a new office. Let’s have a bowling alley in it and a place to shoot.” That’s the truth. Russell: It is the truth. It’s going to be amazing. Andrew: Does he also tell you, “We need to do something this weekend. Date night, it’s a secret.”? Russell: Maybe I need to do more than that, huh. Andrew: Yes, does he use persuasion techniques on you? Russell: It doesn’t work on her. Andrew: No. Russell: She’s the only person I can’t persuade. It’s amazing. My powers are useless against my wife. It’s unfortunate. Andrew: Do you actually use them, or when it comes to the house you go, “come on, I’m tired already, just…”? Russell: I tried to do something today and she was like, “That was the worst sales pitch ever.” I’m like, “Dang it. Alright, I’ll try again.” Andrew: Hey Siri, text my wife “I’ve got plans for tomorrow night. So good, Russell just told me about it. I’ll tell you later. Secret.” Period, send. Russell: That’s amazing. Andrew: Wowee. Does anybody know how I can get a babysitter here. {Audience speaking indistinctly} Andrew: They’re a little too eager to spend time with my kids. Thank you. Alright, I said I would take a few more questions. I know we’re almost out of time here. Who was it, it was someone on the right here that was especially, you looked, uh yeah you, who just pointed behind you. Audience Member: Hi, okay, Russell I’ve been in your world since about 2016.. Andrew: Hang on a second, who the, I’m sorry to curse, but who the f**k comes to a software event and goes, “I’ve been in your world.”? This is amazing about you. I’m in San Francisco, there’s nobody that goes, “I’m so glad I’ve been in the hubspot world.” It doesn’t work that way. I’m sorry, I had to interrupt. Okay. I’ve been in your world. He’s selling you software, you’re in his world. Sorry. Audience member: You have to listen to his podcast, it’s a.. Andrew: I’ve listened to his podcast. It’s just him talking. Audience Member: He talks about it, it’s a universe. He creates a universe. Andrew: You know what, here’s the thing that blew my mind. I thought it was him in a professional studio, I saw him in San Francisco, he’s talking into the voice recorder on his phone. Okay, yeah. I gotta feeling that Russell’s going to go, at some point, “Religion is just an info product. I think I could do a better job here.” Alright, yeah. Audience Member: okay, I entered the Clickfunnels universe in 2016 and since that time, I came in with a lot of hopes and a lot of, it was just a really exciting experience to have you break down the marketing, you really simplified it right. So I see that, I’m an ambassador for the one comma club challenge right now, and people are coming in with such high hopes and such tremendous faith and trust in you. And I have a friends that I brought into it and everything and they’re coming in, just like, they’re really staking a lot on how they’ve persuaded to join your universe. Sorry, universe is the wrong word. But from that, I guess the question is, there’s a few things. I think a lot of people are afraid of that type of responsibility in the products that they’re delivering, and of course there is a tremendous failure rate of people who don’t get what they’re persuaded in. So there’s a lot of magnification on the two comma club, and the people there that are the successes, but the question that I have is, the responsibility that you feel for that, I feel that you feel the responsibility because you’re constantly looking for new ways to simplify, bring in new coaches, bring in the new team, make products and offers that are completely irresistible. Truthfully, I went to Funnel Hacking Live, I’m not spending any money, 20 thousand dollars later. I mean it was truthfully so irresistible, but you’ve crafted such unique things in an effort to truly serve that client and really get them to the place that they’re looking to go. So I’m not sure if the question is coming out, but there’s a lot of responsibility that all these bright eyed, bushy tailed you know, wannabe marketers are coming in really truthfully feeling the genuine just truth that you’re telling them, but then there’s a big crash and burn rate too, which is normal in that space. I’m not sure what the question is. Andrew: Congratulations  to the people in the two comma club, what about the people in the no comma club. What do you feel is a sense of obligation to the people who aren’t yet there? What do you feel about that? Russell: Is that the question? Andrew: Is that right? Audience member: I guess the question is, there’s two parts, one is the responsibility that other people are feeling, the fear that they’re feeling to put something out there because they’re afraid of a failure rate. So just like, Whitney over there was talking about, she’s got those fears. So there’s normal fears that come along with that, so how you deal with that, in that it’s not because of lack of delivery on your end, but there’s still people who are spending tremendous amounts of money, or small amounts of money that just aren’t getting what it is. So it’s really about your internal feelings about that topic. Russell: It’s a good question. There’s a lot of different ways I could answer it. I’m trying to think, for me it’s a big reason I do have a con stripe, because I do feel like I have a huge obligation to people who sign up for our stuff. So I’m always thinking, how do we simplify this, how do we simplify it? What’s the best way to do it? What’s the thing? But that’s also what creates innovation right. It creates the ideas, it’s that, how do we serve these people better? How do we serve them better? Probably the best analogy, in fact, Brandon over here was working on a video that he sent me last night, that I had a chance to watch, it was really cool. We had Sean Stephenson speak at the second Funnel Hacking Live. Was anyone there for that one? A couple of you guys. Sean Stephenson, if you know him, is the 3 foot giant. He’s this little dude in a wheel chair, one of the coolest humans on earth. And he told this story, it was funny because man, I had another emotional connection watching it last night actually, watching it. And he talked about stories like, “How many of you guys here are upset because you got 17 followers on Facebook and you’ve got 13 likes on your YouTube video, and you’re pissed because of all this stuff.” And I think of a lot things that way. “I’m trying this thing, I’m not a millionaire yet, I’m not making any money, blah, blah, blah.” And they’re upset about that right. And what Sean said, he’s like, “Do you know how they choose who they’re going to save when a helicopter is flying into an ocean and there’s a boat that’s wrecked with all these people. Guess how they choose who they’re going to save?” and he said, “What happens is the helicopter drivers, they fly over there and go down to the people, going to save them, and guess who they save, they save the people who are swimming towards you.” He says, “That’s how you do it. If you try to save everyone, it will drown you, it’ll drown the boat, and everybody dies. But you save the people who are swimming toward you.” And then he came back and said, “Those 17 likes on your video, those are the 17 people who are swimming towards you. You have to understand that.” So for me it’s like, we talk about the money because that gets people inspired, but when it all comes down, the really internal belief, no one really cares about the money. They want the feeling of the connection and the help and they want to change the world. They have their thing, and so it’s like, we talk about the money because it gets people excited, but I don’t know anybody who that’s the real reason why they’re in business. They’re in because they want, they want to help those people that are coming towards them. So you notice when you get deeper into the culture, it’s not just money, money, money, money. It’s how do you serve, how do you impact, how do you change the world, how can you get your message clearer, how can you do those things? And when you shift from the money to that, then the money starts magically coming. So for me, it’s just like how do we get more people thinking that way more often. I don’t know if that’s the right answer or if that helps at all, but it is definitely something I feel a big obligation for but I also feel like I’m super grateful for the people who are willing, I’m grateful to Don Lepre, spent all that money doing the infomercial on that thing. And I didn’t implement it back then, when I was 14, right. I’m grateful to the next guy who re-inspired me and I bought the thing and didn’t do anything and then next person and all those things, because eventually it stuck. So for me, it’s like I’m going to keep creating offers and keep doing cool things, and trying to inspire people because it might not be the first or the second or the fifth, but eventually if I keep being consistent on my side, it’s going to keep getting it and eventually the right people, those who actually have something they want to share, something they actually care about what they’re doing will figure out the way. And we’re just going to keep trailblazing and trying to do our best to make a path that they can all follow. So that’s kind of how I look at it. Andrew: Great question. Let’s close it out with one more. Yes. Dave did you find someone, because I just found someone right here. Why don’t we do two more then? Since you found one and I found one. What’s your name? Sorry, Parker? Parker. Go next. There we go, let’s go to Parker next and we’ll close it out with him. Parker: Alright, so the biggest question I have for you Russell is, I’ve seen you guys’ amazing group you guys have at Clickfunnels, and every time I go in your guys’ office it’s nothing but excitement, energy, and not only you don’t have to inspire your workers to work for you. They come there excited and hearing your amazing stories that John and Brent had of, they stayed with you for all this time and you pushed them and they pushed you and there’s this amazing cycle. I’m curious as far as, because I want to have an amazing group like that one too so I can affect the world the same way that you have, and even do better than you did. And that’s a completely admiration thing, that’s I don’t know. Dave: Cut from the same cloth here. Russell: That’s his dad. Dave’s son. Andrew: Oh got it. That makes sense. Parker: The question I have for you is, how do you find those people? Is it nothing but like a whittling out process or do you see these characteristics already in the people that you have? Andrew: One sec, how old are you? Parker: I’m 20 years old. Andrew: 20 years old and you admire your dad and the guy that he works with so much that you want to not just be like him, but be more like him? Can you take of my kid tonight? Sorry, that’s amazing. Does your dad come home with this energy like this energy like, “We’re going to capture the world. This is what we’re going to do.” Parker: it is the funniest thing. Oh my gosh. Every way you see him online, social media, whatever the heck it is, it’s exactly the same way he is at home. When you see him on the tv talking about like, “Oh this is…” or when you interviewed him. Andrew: I’ve watched his podcast, I see that thing. {Crosstalk} Parker: you know as much as I do then. Andrew: What did he motivate you to, like to sell as a kid, or to upsell as a kid. Parker: So he would like talk to us like he was a sales person basically, in the aspect of he talks about things as far as, this person did a terrible job at selling. They could have done this, this, this and this.” And we’re like 10 years old, I think at the time, I think. I don’t know. It’s more of a recent change since he joined clickfunnels and he’s got this amazing excitement and energy. It’s an amazing thing and I wish to have to people like my dad when I become a, when I start to do my own thing. Andrew: It is contagious isn’t it? Parker: yeah, it totally is. Andrew: And I’ve been watching, what’s this new Vlog that you’ve got. It’s on Russell, it’s on Russell Brunson’s YouTube channel right? I’m at the end of it going, “Hell yeah, why am I taking a shower now. I gotta go, I got stuff to do.” Right. These guys are out there taking over San Francisco, that’s my city. So I guess you’re feeling the same way at home. Now, he’s there twice, he suddenly owns a place. So your question was…? Parker: My question was basically, how do you find these amazing people to work, not only for you, but with you and to help you accomplish your dream? Is it whittling out process or it you have innate ability to find people? Russell: So as you were saying that I started thinking, I’m thinking about the partners on our team, who none of them came through like a help wanted site. None of them came through like, Brent went to church with me and he showed up every single week, every single month, he was my home teacher and showed up every single month consistently and we became friends and we did stuff together. John married my cousin. We were on the boat in the middle of the lake and he pitched me on a network marketer opportunity and I was like, I love this guy. And then I pitched him back and we just, and it was amazing. And then Dave, we were at an event like this and we had a signup sheet if you wanted to take the speakers out to dinner and Dave ran back and signed up every single line under mine. So I went to every single meal with him for 3 days. I think it’s just, I think a big part of it, I think most entrepreneurs can’t build a team because they’re waiting to build the team. And I think for me, I didn’t know what I was doing so I just started running, and what happens when you’re moving forward and motion is happening, people get attracted to that. And some people will come for bad reasons and they’ll leave, and I’ve been taken advantage of multiple times, things like that will happen, but the right people will stick around. But it’s all about, it’s the motion right. That’s what people are attracted to. If something’s happening. I don’t know what’s happening, but I want to be on that train and they start coming. So I think it’s taking the initiative of “Okay, I’m going to start running and I have no idea if anyone’s going to follow me ever. But If I do this and I keep doing it consistently then people will.” And you know, it’s been a consistency thing. I’m 15 years into this business now, 8000 funnels deep. But it’s a consistency, and when you do that and you’re consistent, then the right people will just start coming into your life. But not waiting for them initially. If I would have waited to build my team initially, we wouldn’t have a team. Everyone we met was like in the, as we were having motion, the right people started showing up. Andrew: Alright. Thanks. Speaking of, thank you. How many people here are actually at Clickfunnels, if you work at Clickfunnels. Can you guys stand up if you work at Clickfunnels. There you go. I feel like at the end of this everyone’s going to want to go and meet Russell. Everyone’s going to want to go and mob him. And he’s not that social, number one. Number two, I feel like you’re going to pass up these fan-freaking-tastic conversations, I’ve gotten to know the people who work here a lot really well in preparation for this, I really urge you to see the guys, the people who are wearing these t-shirts. Get to know them. Push them into a corner, understand what’s working for them. And really, you’re fantastic people, thanks so much for helping me do this. And thank you for having me on here. I really appreciate you being open, being willing to let me take this anywhere. You said, “I understand what Andrew is trying to do. He’s trying to figure this out. I’m going to let him run with it and let him make the magic happen.” And I think we made a lot of magic happen. Thanks so much for having me here. Russell: Yeah man, it was amazing. Andrew: Thank you all for coming, I’m looking forward to meeting every one of you. Thanks.

On this episode you will hear the final part of Russell’s first presentation at last year’s Funnel Hacking Live. Here are some of the amazing things to listen for in this episode: Find out what the creativity switch is and how it can help you grow your company. Why the backend of your Value Ladder should never change. And how you can avoid getting stressed out and overwhelmed by the surplus of information you are receiving in this presentation. So listen here to hear the final part of this amazing presentation at Funnel Hacking Live 2018, and get excited for this year’s event coming up soon! ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. This is day three of three from this presentation. So this was the very first presentation I gave at last year’s Funnel Hacking Live event. I hope you’ve been enjoying it. There’s so many cool things that we cover in here and I just thought, you know what, if I want to get people excited about Funnel Hacking Live, those who are coming this year for the first time, I want to share this. And for those of you guys who don’t have your tickets yet, hopefully it will push you over the edge to realize, “Man, that was just one presentation. Can you imagine what would happen if I was there for four days?” So if you don’t have your tickets yet, go to funnelhackinglive.com and get them. And with that said, let’s queue up the intro music and let’s jump back into the last part of my presentation. Thanks so much you guys and I will see you soon in Nashville. Now again, the problem us entrepreneurs, if we can figure out the what and the how and make a million bucks, and then we’ll be like, “I’m bored. I need to do something.” You’re freaking out and you’re trying to create the next thing. So what I want to talk about now is the creativity switch. This is what took us to the next level, when I learned this about myself. The thing that makes entrepreneurs great is also the thing that holds the rest of the company back at a certain level. I was the one that was able to get it to the spot, but I was the one who was hurting it. And I knew that, and I was like, “What do I do?” I wanted to create all these other things, and that’s when I figured out this next step, which is the creativity switch. I had to shift my creativity from figuring out the what and the how to get this thing into orbit, now it’s in orbit, I have to shift my creativity or else I’m going to go insane. I shift my creativity as an entrepreneur to the next thing, which is going from 7 to 8 figures.  Now, I’ll write this down really quick. Jay Abraham, one of my mentors, he told me there are only three ways to grow a company. And at first I was like, “Nope, you are wrong. There’s tons of ways. There’s Facebook ads, there’s Twitter ads, there’s YouTube ads.” And he’s like, “No, no, no. There’s only three ways to grow a company.” And at first I didn’t understand. And then he mapped it out and said there’s three ways. Who here knows what the three ways are? What’s number one? More customers. Okay, what’s number two, let me write this real quick, “One is more customers. Number two, getting them to spend more.” I know what it is, I just need to show you on the slide, to spend more. “Spend more money.” And then number three, who knows what number three is? “More often”. Okay, so that’s the three things. Get more customers coming in the door, get those customers to spend more money with you, and to get them to buy more. So I always translate things into funnels. So I’m like, “Well, how do funnels do that? How does this whole thing word?” and I was like, “Wait a minute, I know how this works. More customers are acquisition funnels. Funnels that get people into the front door.” That’s it. And I’m like, “Getting people to spend more are what we call ascension funnels, gets somebody to ascend up with our side of our business. And number three, getting people to buy more often are just monetization funnels.” I’m walking through all those things, but as soon as I saw that I was like, “Oh my gosh. I know exactly what to do. I know how to shift my creativity now to grow this company.” If you come back here to Clickfunnels, this is, again, our value ladder, if you look at it. When we launched the company, the core funnel was in the middle, that’s where I figured out the what and the how, and we launched this thing and it was going awesome. And now it’s like, now I gotta figure out other ways to grow the company. So I started looking at this, started to say, “Okay, the webinar is working good, everything is coming in. How do I get more customers?” And I was still doing the webinar, but I was like, “What else can I do to get more customers?” and I was like, “Wait a minute, what if I build front end acquisition funnels?” So I started building acquisition funnels. So how many of you guys, shortly after we launched Clickfunnels remember me launching this book? That guy is awesome. So the reason why we launched this book was not because I wanted to write a book. Writing a book is horrible. Who’s ever written a book before? I’ve never given birth but I’m pretty sure it’s like comparable in pain. It’s really, really hard. So we got this first book done, and the goal of this book, like I love selling books and stuff, but the only reason I want any of you guys, I wanted anyone on earth to buy this book, I wanted them to buy this book and then read it, and to then know that they needed to get Clickfunnels, my core offer. The whole goal of this was to acquire new customers, indoctrinate them into my way of believing and thoughts, and then ascend them up to the actual thing I’m selling. And then a little while later Russell got all panicky and stressed out again, and I was like, “I need a new funnel.” So I wrote another book, I gave birth again. It was painful, but it was awesome. So we launched this book to acquire new customers in. So I started creating front end funnels to acquire people in, but not at first, not until after we were at a million dollars. A book funnel is probably one of the harder funnels to get to work. Most people are like, “I’m going to write a book.” And spend the next 8 years of your life trying to write a book, trying to figure out a funnel. It’s like, you should just make money now and sell something in the middle of the value ladder. Start there, and when it starts getting ad, and some people start seeing it, it starts getting more expensive to buy ads to your webinar, that’s when you come back and start creating new funnels to bring people in as customers. Does that make sense? I didn’t write the books until my webinars were fatiguing and I needed something new to get people to raise their hand and say, “I do think I’m an expert.” I would love to figure out how to share my message with more people.” I’m like, “Cool, here’s the book to teach you how to do it, but then there’s this tool that actually you need to do it.” And they’re like, “Oh my gosh, I need Clickfunnels.” And I’m like, “yeah, you do.” And they naturally will ascend up. So acquisition funnels. If you guys look at our business, we create new acquisition funnels all the time. I actually want to go back a step to this. One thing I want to talk about before I go too deep into this, because this has been a common mistake I’ve seen most of our people make over the last year. They create a value ladder and they start creating more and more and more things, they’re always creating more backends and more…for most of your businesses you should create one core offer (I’ve got one, clickfunnels), one backend offer, you know what that is, and then you never create anything else in the value ladder again after that. Ever. It’s done. All you should be focusing your creativity on afterwards is like, what are cool front end offers I can get to get a different set of people to raise their hand and come to me? Last, uh, two months ago, three months ago, these are some front end offers. Again, Dotcom Secrets book, Expert Secrets book, and then a couple of months ago I was like, looking at different marketing segments that we don’t have yet and I was like, “you know what, there’s not very many network marketers using Clickfunnels. How do I get more network marketers? How do I get that segment of the world to come in and start using funnels.” They just don’t understand how it works, right. It’s the same concept I had before Expert Secrets. How do I get all these people who are thought leaders to come and start using Clickfunnels? So I message Julie Stoian, who you guys are going to meet in two days up here. Wow, her reputation precedes her. I messaged Julie, “Hey um, I want to write a book teaching network marketers how to do this thing.” And then we sat down and I created like a six hour course, she watched the whole course, and then like two days later she gave me the book. And I was like, “That was really, really fast.” So we put together this book and in about a week or two we’re rolling this out to the network industry, getting network marketers to understand what funnels are and they come into our world. We create new front end offers to bring people in different segments. You’ll see we also have an ecomm funnel, a book coming out, we’ve got other ones. What are different segments I want to go into and I create front end offers to get those customers and bring them in and I can go up. So your business, again when you have your value ladder, after you create the backend of your value ladder, you should never touch it again ever. That should give you guys some freedom of, “Ah sweet. I can quit creating stuff.” If you go to a Tony Robbins event, you’ll notice from the past 20+ years his backend hasn’t changed. You read a book, you go to UPW, you go to Day with Destiny, that’s his value ladder, 20+ years. And 20 years later he’s like, “I’m going to write a new book.” So he wrote the money book, Money Master of the Game, which brought in a whole new audience for him. And then guess what he did when they came in? Send them to UPW and send them to Day with Destiny. That’s it. So don’t keep trying to create other things. Do it once and then it’s done and you can be like, “Oh sweet. I can relax and I don’t have to stress about this anymore.” The backend is done and now this where we shift our creativity to like, “what cool front ends can I create?” You start having fun with that. That’s where we focus our entrepreneurial creativity. So again, we moved down a step in the value ladder and started creating really fun frontends to bring people in. So that’s number one, more customers. Number two now is how do we get these customers to spend more? These are called ascension funnels, to get somebody to ascend up. I learned this concept initially from Bill Glazer. Bill is, he was like my marketing dad or grandpa. When I got in this business I went to his mastermind group for six years and he was like, telling me how to do all sorts of stuff. And one of the coolest things I learned at GKIC back when Bill was in charge of it was this concept of ascension. How many of you guys are GKIC members, or were back in the day when Bill was running it? Alright. A lot of you guys don’t know about it. So I’m going to walk you through their business model because it’s brilliant. They had different continuity programs. They had a GKIC gold member, which I think was $49 a month, then there was a silver member, which was like $199 a month, then there was another one like $250 a month, and there was peak performers at like $6800 a year, then there was platinum at $15k and titanium at $25k. So that was their business. So all they focused on was customer acquisition to this $49 thing. So they would drive ads for everyone to buy this thing. As soon as you bought this thing, it was crazy. All they would do is focus on getting you to ascend from here to here. That was it. So if you were on this, if you signed up for this program, you were shifted to a different list, and they focus on ascending you from this to this. Every campaign, everything they did was getting you to move from this to this. They do big huge events, like “Come to the event.” And they’d sell something at the event and say, “Hey, if you’re a gold member it cost $10,000. But if you’re a silver member it’s only $5. Click this button and we’ll upgrade you right now.” And they’re like, upgrade. And they got everyone to move up here. Every product they put out the only goal was to get people to ascend. And then as soon as you ascended to silver, all the marketing shifted for you and the whole thing was about getting you to ascend to here. That was it. So the marketing would focus on ascending and then all the sudden, boom, they ascended there. And then you shift and all the marketing is focused there. And I saw him do it for years and I watched him grow this company, all focusing on ascension. And I don’t know anybody in our world that really does that. So last year at Funnel Hacking Live, who was here last year at Funnel Hacking Live? So at Funnel Hacking Live last year was the first time I was like, how do we ascend people in Clickfunnels and so we did a presentation that some of you guys were part of called Follow up Funnels. How many of you guys saw this presentation? Nobody saw it? You saw it if you had a Confusion Soft t-shirt at the end of it. How many of you guys remember that one? My entire goal of this presentation, of this one was to ascend people from Clickfunnels to Actionetics. That was the ascension path, right. And we moved them up right there. Right now about 20% of all Clickfunnels members have ascended up to that. Anyone need help to do the math on that? We make more from our Actionetics level than we do from Clickfunnels right now. It’s insane. I didn’t have to resell those people anything. All I did was told them, “hey, this is awesome. This is even cooler.” And I get people to step over and ascend up. How many of you guys think I’m going to try to ascend you to some things this weekend maybe. I’d be doing you a disservice if I didn’t right. Because my goal inside of this, when someone comes in my core offer of CLickfunnels, they’re in Clickfunnels, and then as soon as they’re in Clickfunnels how do we get them using our entire platform? How do we ascend them up to Actionetics? And then people come to Clickfunnels and how else can I ascend them? I ascend them up to my backend things as well, to my higher end coaching programs, so I can serve them at a higher level. It’s all about ascension. When somebody comes in, you get a customer coming in it’s all about how do I ascend them? How do I serve them more at a higher level? What can I do? What can I create? What can of marketing? What kind of funnels can I use to ascend people up? So we started creating ascension funnels to get people to spend more money with us, so we could serve them at a higher level. That was number two. So for me, as the entrepreneur, this is where I get to use my creativity. How can I get people to ascend up? And now I’m not focused on some new business I want to create, I’m focusing on this problem. How do I solve this? That’s the magic. We start focusing our entrepreneurial efforts on these kinds of problems and we’re not focusing on creating new businesses, this how we started growing and scaling our company. So ascension funnels. And the third type of funnel are Monetization funnels. How do we get people to buy more often. Okay, now the very first thing you were selling someone, your what and your how, if you read the Expert Secrets book, initially you’re always offering them an opportunity to switch. You’re switching them from some opportunity to your new opportunity. If you don’t know what I’m talking about go back and read Expert Secrets, and we’ll actually talk more about this in two days, but that’s the first thing. Monetization funnels are what we’re doing in an opportunity switch. These are where we’re offering our audience other, different products to help them as well. So some examples, we have our software secrets product, which is a monetization funnel. We have funnel scripts, which is a monetization funnel. Funnel university, these are other things we sell our audience to help them on their journey with us. And those are monetization funnels. So for us as entrepreneurs, when we’re going from a million to ten, this is where our focus needs to be at. It’s not creating a new offer, new business, new company. It’s how do I create front end funnels to acquire more customers? How do I create ascension funnels to get these people to ascend from this level to this level to level? And then what else does my audience need to be more successful? What else can I create to give them? How many of you guys has Funnel Scripts made your job so much easier when you build your own funnels? Yeah, it’s insane huh. That was something we created to help people more in their journey with us. All these things are. So that’s the monetization funnels. So if you look at the order of this. When we launched, when you’re going from zero to seven figures, you figure out your core offer first, then from there we open up our backend offer, after we build up pressure. A whole bunch of people, customers coming in, we open up the backend offer. Then we come down and start focusing on our ascension funnel, that’s where we start bringing people in. Alright, like I said, the back of the value ladder never changes. You just create, your focus should be creating new creatives on the front end to bring more people in. Okay, I’m going to walk you guys through some businesses of some people here in the room that you may know. The first one is Brandon and Kaelin, give them a huge round of applause. They’re over here somewhere. Kaelin’s going to be speaking with you guys here in a few minutes and I’m excited because man, their journey has been so much fun to watch, as they went from zero to a million, a million to ten, and now they’re on their journey from ten to a hundred. And it’s just, it’s awesome. But if you look at this, if you look at their journey, if you reverse engineer this, and I’m obsessed with reverse engineering what people are doing, they followed this process to a t. When they first came out, the very first thing they launched was this program. It was a webinar they launched, I think $150 lifetime access or $30 a month. That was their first thing. Their what and their how.  And they grew this to over a million dollars before they came out with the next new thing. They built up all this pressure. The people they were serving, they were changing lives, all this was things happening. After they had this audience of people who loved and then they were like, “how else can we serve these people?” Now they open up the next thing, and they brought people in with their supplements. Boom, they launched their supplements day one and it just blew up. One of the biggest supplement companies online overnight because they built up so much pressure on their first thing. If they had launched a supplement company first guess what would have happened? Nothing. There’s an order, there’s a sequence. They figured out their what and their how and they focused, they focused, they focused. I’ve been telling people for two years now that you need to do a live webinar every single week until you make at least a million dollars. Most people don’t. How many of you guys do that right now? So Kaelin and Brandon said, “We’re going to do what Russell says.” They created the hashtag, dowhatrussellsays, and she started doing a webinar every single week, every single week, every single week. I think she did thirty or forty webinars live before she ever tried to automate it. You figure out the what and the how. The reason why I tell people that, do it live, is because that’s going to help you figure out the what and the how. Your audience will tell you. You’ll feel it, they’ll give you feedback and you’ll make the tweaks and the changes you need to do. So they did that, launched their supplement and afterwards they launched their coaching. So if you look at their value ladder, the front end, figure out the what and the how, they sold that. After someone buys that they ascend up to supplements, then from there they ascend them up to coaching. Alex and Layla, where you guys at? You guys will have a chance to hear from them tomorrow, I don’t remember when, in a day or two. So I’ll tell you more of their story later. But Alex and Layla literally launched their new company in April and you may have noticed they stood up when we did the Two Comma Club X awards. From zero to ten million dollars since April, insane. I still don’t know how they did that, that’s gotta be a record. But if you look at their funnel, same thing. They figured out their what and the how, people bought this. They built up pressure and they released the next thing. And that’s the whole game. Figure out the what and the how, build up pressure, release the next thing. And they haven’t even gone to the point where they had to build new front end funnels. They’ve just been killing it with this so much right now. Look at their value ladder, they aren’t even on step number three yet. They got the what, the core offer, the what and the how figured out, built up pressure, launched the next thing, monetized it, and someday I’m going to get Alex to build a frontend or a webinar or something and it’s going to be amazing. He said, “No.’ Anyway, like I said, there’s 17+ other stories just like these that I want you to understand, sitting here in this room with you. The path and the process is the same. Understand that. Again, we’re going to come back to the creativity switch. Step number one going from zero to a million is figuring out the what and the how. You transition your creativity as an entrepreneur to figure out ascension, acquisition, and monetization funnels. If you’re not in that spot yet, don’t stress about this at all. Like, “I know Russell did something really fancy there, but I’m not ready for that. I’m focusing on the what and the how.” For those of you guys who are there, it’s like, “Okay, that’s my focus. That’s where I need to be focusing all my creative energy.” And after you go from there, then the third phase of going from ten million to a hundred million, this is where I’m focusing all my effort at right now, is this piece right now. And it’s focusing on getting mass traffic. Now, I’m not going to spend a ton of time during this presentation right now, going through the traffic part of this. But my creativity right now is focused on what kind of ads can I make that are insane that are going to get more people to raise their hand on all sorts of platforms? Here’s a couple of them that you guys may have seen. This is one we did on Instagram the other day, “Hey, this is Russell Brunson. My new book Expert Secrets is literally on fire. Get your free copy by swiping up right now. Swipe up to get your copy of the Expert Secrets book. Quick, it’s on fire, you get a free copy. Just cover shipping and handling and we’ll mail one out to you.” So if anyone ever lights a book on fire, this is what we learned, first off, you can’t just light a book on fire, it doesn’t burn. Second off, you have to douse it with gasoline, but if you douse it with gasoline while you’re holding it and then you light it on fire, the flames will come down to your arm. I learned that, that night. That’s why I’m like, “Ahh, ahh, ahh.” And we did videos like this for Facebook, YouTube, all these videos of books burning. It was horrible. Number three, when you burn books on ads, people complain in the comments, so you shouldn’t burn books on ads. So we learned a lot of fun things. But here I’m like, this is what I do with my creative energy. Like, how can we sell more books? Let’s light one on fire. Or the other day I was walking past our, in our office we have potato guns because that’s kind of the whole beginning story. So I found a potato gun and we had this big mud pit behind our office and Dave was like, “Let’s go take the jeep out.” So we spin the jeep in the mud, I got a potato gun and then we found the prospector, we had this big cardboard cutout of the prospector. I was like, “Oh my gosh, I got an idea for an ad.” Five seconds later we’re set up and this is the ad that came from that one. “Hey, my name is Russell Brunson and I’m a potato gun expert. (Thud) and I just finished my new book called Expert Secrets. Expert Secrets tells you how you can become an expert in anything. I’ve done it with potato guns, I’ve done it with other things as well. Inside the Expert Secrets book I tell a story about how I started my entire business as a potato gun expert. I was making DVDs teaching people how to make potato guns, how to shoot them, it was a ton of fun. And I turned that little idea, that hobby into a career. And you can do the same thing with the things that you’re good at. “What are you good at? What are you passionate about? What do you have opinions on? What do you have a lot of advice about? What is something that you love, that you’re an expert at, that you can share with the world? Just like I made money selling potato gun DVDs, now I make money teaching people how to market their businesses, you can make money with your passion, your idea, and the way to do that is all included here inside the Expert Secrets book. “Now I have pre-bought a whole bunch of copies of this, if you want you can go to Amazon.com, go order it from there, you’ll see tons and tons of five star reviews, or if you want, you can get a free copy. All you gotta do is go to expertsecrets.com, I already bought the book, if you cover a tiny shipping and handling fee, I will ship you out your very own copy, then you can read this book and find out how to find your message, how to build your tribe, and how to make a whole bunch of money teaching people whatever it is that you’re amazing at. “Now, this book has literally helped hundreds and hundreds of people around the world to take their passion, their talents, their ideas, their hobbies, their advice and turn it into a full time business. And you can do the same thing as well. All you gotta do is go to expertsecrets.com, get your free copy there and you’ll also see all the other bonuses and other cool stuff I’m going to give you as well, when you go and get your free copy. So now is the time, wherever you’re at watfching this, on Facebook or YouTube, wherever you’re watching this, stop what you’re doing and go to expertsecrets.com and get your free copy. I will ship this out and this will teach you how to take your ideas and turn it into a business. “Thanks so much, again my name is Russell Brunson and I cannot wait for you to get your first copy of the Expert Secrets book.” You’d think as you go from zero to a million, a million to ten, and ten to a hundred you’d get more mature, but I think it’s the opposite. Because now it’s like, literally we’re thinking, anyway, the weirdest things possible. But that’s the focus, as an entrepreneur, when you get to that point you don’t need more offers. There’s a point where you have enough offers, your value ladder is in place. Now it’s like, what can I do to promote this more? All my creative energy has been focusing on new ads, new ad types, new platforms, new things like that, and the last phase in here. Going from ten to a hundred million is that. I’m going to be doing another presentation here in a little over an hour, it’s called Conversation Domination. I’m going to go deeper into some traffic stuff. I’m not going to touch it too much right now. But this is the fun part, I’m just focusing….You’ll be able to tell when I do these presentations, this is where most of my focus is at right now, and it’s a lot of fun. So I wanted to come back to this. This is the vision I want you guys to understand over the next three days. Because I know that with so much stuff happening, some of you guys are going to feel overwhelmed. But if you understand, this is the vision of where you’re going, you don’t have to stress about the overwhelm. Okay, you look at this and say, “Okay look, zero to a million. This is the category I’m in, all I’m going to focus on is the what and the how, the what and the how. For every presentation I here, I’m going to listen for how does this company figure out what it is I’m selling and how I’m selling it.” And I want you to stress about, think about that. In that process, if you look at in that first circle that little triangle, that’s from the Expert secrets book, in fact, my next two presenters who are going to be speaking are going to be talking about this part. Because going from zero to a million, a lot of it is figuring out the what and the how, but a lot of it is figuring out yourself too. If you’re the one selling the product, how do you build your following? How do, yourself as an expert, how do you position yourself, how do you put yourself out there in a way that’s a lot of times not very comfortable, but in a way that’s going to attract people to you? So the next two presentations are going to be going deep into that. But every presentation for you guys, if that’s the phase you’re in, just think about that, the what and the how, the what and the how. That’s the key for you guys going from where you are today to Two Comma Club. That’s it. Now for those of you guys who are in the Two Comma Club and you’re like, “Sweet, I want more.” You should be focusing on all the different funnel types, like, “Okay, there’s this one and this one, what should I do to acquire more customers and those kind of things?” And those who are growing beyond that, you’re focusing on all the traffic presentations, how to scale your traffic and get more and more people in. But that’s what I want to explain, because I know that so many of us, especially as our community as a whole has been growing. It’s been fun watching, if you look at four years ago, the first Funnel Hacking Live event, if I would have said, “How many people here are making over a million dollars?” It was like one or two people. Now we’re at like almost 300. If you look at 17 at ten and it just keeps growing and scaling, it’s so much fun. And I think as a community, as a whole, we’re all growing together. But I want everyone to understand, this is the vision, this is where you should be focusing, this is what you should be doing, because I don’t want you guys focusing on eight and nine figure creativity problems if you don’t have your what and your how figured out. And visa versa. You focus on where you’re at, built that piece out, figure it out, and then you can switch and again, the market will tell you when you’re ready to make the switches and the transitions. Okay, to end this presentation I want to come back and I want to show you the video I showed you at the very beginning, one more time because, two reasons. Number one, after I watched it, I watched it like 30 times more, and it’s really fun so I’m going to show it again. And number two I want you guys, as you’re listening to it, to understand that this video is talking about you. We’re not normal, you guys know that, right? Most people don’t wake up in the morning, figuring out how can I change the world? How can I sell more products, how can I serve more people? That’s not a normal thing. Most people wake up in the morning, they’re depressed, they’re tired, they go to work, they’re miserable, they come home again, they’re miserable. Most people don’t spend all their extra time, energy, and money flying to here to hear people talking about selling stuff through funnels, for crying out loud. You guys are different and that’s good. So I want to show you guys the video one more time, and let’s watch it. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

Boom, what's going on everyone?   Steve Larsen from Sales Funnel Radio and today I'm excited to teach you guys my list management strategy.   I spent the last four years learning from the most brilliant marketers today, and now I've left by nine-to-five to take the plunge and build my million-dollar business.   The real question is, how well I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best Internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   Hey guys, I'm excited to show you guys this.   This is probably a simple lesson, but I find more often than not there is a lot of people out there who don't really have a strategy for what I'm about to show you.   Which means for all the lists that are being built, (which are the true asset of the Internet), there’s no strategy - there’s no list management at all.   I remember the first funnel I ever built, it was a free plus shipping funnel, and it was selling this little CD.   For those of you guys listening on iTunes, just know I'm drawing this but you'll be fine just listening as well.   It was free plus shipping CD funnel and as soon as you bought the CD…   Let's say the CD was here on the very first page - there’s a list specifically of people who bought that CD. Now, that makes sense. there was a list just for the CD people.   Then there was a bump in there…   If this is the first time you've ever tuned into Sales Funnel Radio, just know we're talking about sales funnels obviously.   This is the way to sell things on the Internet, and this is one of the cool strategies to get a lot of low-end, low-ticket kind of things out the door through a free plus shipping funnel.   So anyways, there'd be this bump, like: “Hey, you want to add something else to your order?” So there'd be another list specifically for this bump.   ...and it started getting messy quick. You're starting to see where I'm going with this, right? The next upsell = there was another list.   There was another list for this one.   There was a list of people who just bought the down sell.   There was a list of people who made it all the way through the funnel and bought everything.   ...I mean, it was like a list upon list upon list.   Lists had gotten together and had babies. There were camps of lists all over the place. It was ridiculous. I had so many lists. It got convoluted very very quickly.   So literally every funnel that I'd build…   If it was just a standard kind of low ticket funnel like this; I would easily have one, two, three, four, five, five or more lists per funnel. That's just for this value ladder step two.   So if there were all these other value ladder pieces, for example, if there was five on this one, five on that one, five on that one…     That’s easily 15 lists for every single thing I was going and I was building...   And then I’d go build for other people!   I mean, it got so convoluted so fast. I would have to go in and re-remember where each person specifically. It was terrible guys.   And I know you're like “Oh, woe is you.” But like seriously, imagine how intense that gets very very quickly. It gets stressful.   Every time you want to send an email, you’re stuck selecting 100 lists: “This one but not that one, this one but not that one.” It takes a long time actually.   It took significant chunks of Russell's day every time he would do it.   One of the things Russell had me do when I first got there, (probably about five months in), is I had to condense and organize and sort all of the lists at ClickFunnels.   It's was a half a million people that were on that list at that time... just ClickFunnels' lists; now it's way more than that.  It was a huge, massive list, but it was spread out across, I think well over 50, 60, 70. Don't quote me on that, but it was a lot of lists.   So what I had to go do is come up with some kind of procedure some I could sift through to say,  “Okay, this is how we're going to handle all list management in the backend from here on.”   These funnels we built were so powerful, but there’s not really a nomenclature. If there’s not really a system for naming and organizing all the different lists that are inside someone's ClickFunnels account, value ladder, or inside of any business, it gets really convoluted.   I know this might sound kinda a trivial trial, but it's not though! I promise, go try this out, and you'll see how frustrating it gets when you want to send an email.   It's hard because your brain will be so consumed by the next thing you are building to have to go back and remember what you were doing in each one of these pieces. Man, that's why we have automation.   So there are a few more pieces of automation people can add inside of their funnels to just make the whole thing sing and make it really really simple.   That's the purpose of today's episode. I want to teach you guys, real quick, this list management strategy that I use still today.   I just barely went through and I started deleting a bunch of lists that are old. I realized I wasn't following my own strategy. I think I just deleted 40 email lists. I download all of them, combined them, and re-upload them to my Seinfeld list   If you don't know what I'm talking about here, guys, go get the book DotCom Secrets.   If you're on this podcast and you've been listening to this and you haven't read that Dot Com Secrets, you should probably follow a different podcast…   I say that jokingly, but not really ;-)   This is gonna help you tremendously in every single funnel. I'm trying to make this as simple as I possibly can. Let me just move this whiteboard a little more here… (I'm gonna draw a list here in red)   I'm never going to build a funnel and NOT collect an email or some kind of contact information. Whether it's some kind of Facebook opt-in or whatever, I'm always gonna be collecting a list. *ALWAYS*   There's no point for me to even make the funnel if I'm not going to somehow collect a list. It's NOT always page one, but somewhere I'm going to be collecting some kind of opt-in. There is a core list that I am always adding to.   ...So if this is again my value ladder, I am always, always going to add people to what I call a Seinfeld list. That's what it is called. It’s called a Seinfeld list.   That Seinfeld list represents and is added to by every funnel in my value ladder.   So if I have this big old list right here, kind of like a bucket... that's how I kind of imagine a list... like hey here's a big bucket. That's my symbol, when I'm drawing funnels, for a list.   I have one Seinfeld list that represents the entirety of the value ladder.   If anybody opts in anywhere on any funnel, all rivers, all oceans lead to my Seinfeld list.   Every time I'm building a funnel or designing it;  Seinfeld. Seinfeld list, meaning Seinfeld series. If you don't know what that is, you gotta read DotCom Secrets.   Just to recap real fast:   The Seinfeld list is the general list of all your people. We call it that because when we email them, we are following the Seinfeld (as in the Seinfeld show) format of talking to people.   There's gonna be a really small micro-story which doesn't necessarily need to relate with the topic about the email, but it's just to capture attention and edutain.   And then I'm gonna go in and have some call to action.   The Seinfeld is the list I'm consistently hitting. It's the list where I'm gonna go and be like, “Oh man, I should go promo my next thing.” It's the Seinfeld list that I'm emailing, NOT all of my list.   For Sales Funnel Radio, we blast out a general, “Hey, here's the next episode… this is what it's about. We choose specifically my Seinfeld list and my Sales Funnel Radio list inside of my ClickFunnels account - just those two.   All rivers lead to Seinfeld anyway.   Every single funnel though, I'm running it off of just a few lists. It’s the same for every single funnel, I'm just telling you.   I stopped collecting unique lists for people who just opted in for OTO 2, or who wanted a downsell - that sucks quick. It gets terrible real fast.   So the first thing that I do, whatever they opt to…   Let's say there's an opt-in form with a big old button and someone opts-in and gives their email. The first thing I'm gonna go do is add them to a general opt-in list for the specific funnel.   ...so each value ladder funnel has its own opt-in list…   After about five, six, seven, sometimes 10 days, however long it takes for this specific campaign to end, I automatically add them to my Seinfeld list.     So let's say that there's an email soap opera series that's dropping out over five days. On day six, I would automatically tell ClickFunnels: Add that contact to my Seinfeld list, and on day seven remove them from my opt-in list.   I want to know exactly where people are inside of my funnel.   There are not many occurrences where I want someone to be on multiple lists at one time.  At the same time, they could be on:   An opt-in list. A Seinfeld list A buyers list   ... that's it.   If they are on one list and they suddenly get on the list for the high-ticket thing, that's fine as long as they are actually experiencing the funnel still. I don't want them to be there 10 weeks later just sitting and chilling out in there.   That does not give me a good accurate description of where the flow is happening inside of my value ladder. Does that make sense? Again, we're more techie on this episode, but just follow me on this. This is actually very simple once I just draw it out.   So I have the opt-in list, and after, let's say, day six, I'm going to have ClickFunnels automatically add that contact to a Seinfeld and then on day seven remove then from the first list. I don't want them on both.   Seinfeld or opt-in, NOT both at the same time.   If it's just a general opt-in with nothing to purchase, that's how I would do it.   If they opt-in in general, I'm still gonna add them to opt-ins. I'm NEVER not gonna just not collect the data. I'm gonna collect the data.   But let's say they purchase something here on the first page, I would add them to another list. Say it's a two-step order form, so they opt in, boom, I'm gonna add them to opt-ins, okay, but if they actually purchase I want to know who my specific buyers are.   I want to speak to my buyers in a very specific manner; so I'm gonna add these guys to their own list. I'm NOT going to create a specific buyer list for each individual product in my entire funnel -  like I was saying before, that sucks quick. It's terrible.   That's pretty much it, guys! I mean, I wish there was more to this episode. I mean that really is it. So let's walk through a few scenarios here…   Let's say someone opts in and they get added to the opt-in list where they experience an email sequence or some kind of follow-up sequence - something, an Actionetics. Maybe they're hitting all my Facebook ads for a while, and then once the lead kinda dies down and I realize they're not very warm anymore, they're kinda cooled off and they’re NOT really in a buying state anymore, I want to get them off the list. I don't want them on the opt-in list.   I don't want them to be a representation of people who are in the funnel. They're not on the funnel. I don't want them in the list…   I've done this in series before that’s been a 21-day series or 30-day series…   So on day 31, or whatever, I will automatically have ClickFunnels add that contact to my Seinfeld list, and on the next day, remove them from the list they came from.   That way, everyone else who's left in the list, they are still in the list, they are still in the funnel. They are still experiencing the funnel. I'm still trying to sell them. That helps me, it's really cool guys.   I can look at my ClickFunnels account and see: There's a ton of people right here at the bottom on my value ladder = that's great. There's almost no one in the middle and tons of people at the top = Why are they not ascending from this space to the next space easily?   Does that make sense? It lets me see things more accurately.   I don't want lists all over the place. That's crappy, it’s literally a clog in my funnel. So that's one scenario... and every single value ladder step is that way.   All rivers continue to add to the Seinfeld list and remove from the original opt-in list of that value ladder step.   This is super easy, super key.   The buyer's list is the one list that they will NEVER get removed from. I want to speak specifically to my buyers sometimes.   When someone makes a purchase they are added to the buyer's list. If they buy the next OTO, they’re already on the buyer's list, I'm NOT adding them again. They’re already on the buyer's list.   For each value ladder step, there’s a specific buyer’s list so I know how many people are buying on each value ladder step. Then there’s one Seinfeld list for all of them Then there’s one opt-in list for each of them.   ...And that's literally how I run it.   They can stay in a buyers list forever and hopefully, they’ll never opt out.   So there's an opt-in list on each value ladder step, but eventually, that opt-in list expires for that session, and that person gets added to Seinfeld list   It’s literally with those three lists that I manage all of my stuff.   As I'm building the funnel, I walk through several scenarios to see where the dead ends are. I don't want leads to get stuck somewhere and stay there forever. They should not hit a dead end.   The only place that it should end is in a Seinfeld list or buyers list. That's it. It's flowing somewhere.   Now I'm able to sit back and go like, “Holy crap, look at this! They're going from here to here, but then NOT from here to there. What's wrong with this series?”   If the email series is first meant to sell whatever's going on in the funnel, and then let's say I have more emails that are meant to ascend somebody to the next piece in the value ladder, and the next value ladder. I want to be able to figure where things get stuck.     So I'm gonna go one level deeper on this here real quick…   There's one other piece to it that makes the whole thing sing and it's something that can really help you guys as you start to move forward on this stuff.   Check this out:   So if I've got a value ladder...   Man that sucks, I need like those big thick markers. I got them for my whiteboard for the OfferMind event, but they’re hard to find. I haven't found anybody with dry-erase versions. You know what I mean?   Anyway, so if I've got a value ladder: each value ladder has a list for opt-ins, and a list for buyers.   That opt-in list will auto dump people out to the Seinfeld list. I don't want them to stay there long term.   Eventually, all rivers lead here to the big old Seinfeld list. Now I can accurately see how people are moving inside of my actual value ladder, but there is one other piece here that is actually super cool.   If you go to ClickFunnels.com and you’re NOT logged in, you’ll see a new quiz.   Clickfunnels has created 10 unique onboarding sequences based on the industry you’re coming from; which is very very clever.   SoI click on Network Marketing, I'm gonna get onboarded to ClickFunnels in that specific industry's language. Massive project. Absolutely huge! Not a small feat to pull off. Amazing that Russell did that.   Let's say somebody comes into a specific funnel, then I need to create a sequence inside of each funnel to sell them on what’s in this funnel. That's the purpose of that opt-in, to sell them what's inside the funnel.   When somebody opts into my application based funnels (I get two to three applications per day asking people to join some things that I do, which is really cool), well, when they go opt-in, I have a 10-day series continually pitching them to join my thing.   So now, I'm making a series for each value ladder step, but I'm also making a series in between each value ladder step.   One of the things that I'm gonna be doing in 2019 which I'm really pumped about. On the floor, you guys can’t see it, there’s yellow paper all over the place. I’ve started to design and put together an onboarding series so that regardless of where you come into my funnel, you’ll find easy ways to consume my entire value ladder, NOT just that one step, Does that make sense?   I want one of those big long email series, let's say it's 30 days or whatever, and what it's doing is:   The first 3 emails are selling you on why you should come up to this area of my value ladder.   The next 3 emails are selling you on why you should come purchase in the middle of the value ladder.   Then 3 emails are selling you on why you should come up to the very top level of my value ladder.   ... So there's a tie-in list between the steps which can be attached to the Seinfeld list.   I have the value ladder steps already built out, but the thing I'm stoked for 2019 is this piece: When you get into my world, and I need you to go build an offer.   Q: What's the easiest way for you to do that? A: Go buy my book (which we're working on right now which I'm super stoked about).   Q: What should you do next? A: You should probably come to OfferMind in all reality.   Q: What should you do after next? A: We got this sweet thing called OfferLab where I actually help build your thing. I'll fly out to you, or you fly out to me, or and you can come to a three-day event with just a small group of people.   Q: What should you do next?  A: Oh, you know what, it looks like Steve Larsen's got a mastermind (which I'm gonna have soon).   ...That's part of the value ladder I've been designing, but what's the sequence?   So, if someone was to start at the very beginning of the value ladder, this BIG sequence would actually pull them through and showcase every single area of the value ladder and all the things that are in it.   So that's how I manage my lists.   Again, a bit of a long episode and more technical, but hopefully it spurts some ideas on how you can organize your lists more.   It's NOT just for organization sake. It’s literally to see the effectiveness of how well you're upselling people NOT just in the funnel, but from value ladder step to value ladder step.   That's the way we do it, and honestly, I'm super stoked for that.   I've watched a lot of people go in and build one of these big sequences and I'll be doing the same soon.   I just went back and rehashed all the stuff that I've been doing in my own ClickFunnels account to make sure that it was set up with this process.   There was a lot that I had, just for speed's sake, forgot to set up like that.   So I exported about 40 lists, combined them all, uploaded that new list to my Seinfeld list, and then deleted the old separate lists.   I went through every single funnel and added automation to add to Seinfeld and remove from opt-in. Which I’m psyched about   So the next piece, sometime this year I'm gonna be building out an awesome onboarding sequence, which is not aggressive, but it's showcasing: “Boom! Once you get this, did you know I have this? Did you know I have this?”   A lot of people have no idea what I even sell, or they have no idea of all the products I do sell or the things I do offer. That's a problem! Don't have it in your business.   One of the ways you can solve that is by having one of these cool onboarding sequences as well.   So, anyways, guys, that's kind of the list management stuff that I do.   You literally can run your entire thing: One funnel with three lists.   More often than not when I log into someone's ClickFunnels account, they have no set up for how to run it. I have no idea where people are getting stuck in their business, and it's hard for us to actually maneuver.   I don't know who to send emails to and who to not to. I don't want to send an email to the entire list when they're still inside a funnel. I want them to focus on that purchase.   I don't wanna come around with, “Hey, I know you're about to scratch the buyer's itch with a $15,000 thing. Why don't you come buy my book for $7.95?” Like, NO!   There are specific people you should NOT be talking to who are inside of your sequences right now.   That's exactly why I wanted to do this episode. So you guys can see from a top-level, each part of the funnel, each part of the value ladder is super similar.   It's the way that I'm able to go and send them from piece to piece and only talk to specific people - that's very very key, super key.   Anyways guys, thanks so much for joining me.   If you guys like this, please like, subscribe and review it in iTunes - that actually means a lot to me.   Guys, we'll see you in the next episode, bye.   Woo-hoo!   Hey, there's more marketing resources than there are sands of the sea, am I right?   Okay, maybe not, but there's a lot...   How do you know if you're paying for good ones?   Recently, I went to my business bank statement and I counted 51 Internet tools and resources that I used to run my business every day and actually keep my team size small.   If you want to see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped a link straight to the source right below it.   If you want to see the list, then see what you can use yourself, go to bestmarketingresources.com. That's bestmarketingresources.com.  

Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio.   Today, I'm going to share with you guys my latest source of free leads.   I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business.   The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, everyone?   Hey, I'm excited about this. This is actually - I'm going to actually cut over to a video real quick that I did inside of my group. And what I want to do is share with you guys, is how I added almost 3,000 people to my list in the last, I don't know, it's only been like seven weeks. I'm not promoting at all. I'm not. Anyway, it's been really, really cool.   I want to share with you guys what I've been doing, and it's a video that I did in my Facebook group. I walked through the strategy itself. So you're going to see me there, I think I'm jamming out to music for a little bit. But anyway, I think you guys will really like it.   It's been super, super helpful. It lets me tie in some automation where I can grab leads out on Facebook and push them into my ClickFunnels list automatically and straight into action funnels - which is super epic.   So before I spoil it, let's cut over there so you guys can see it in action. Bye.   So every day I go in, and it's my habit, every single day I jump on in, and I bring people into the group.   And what I'm doing... (Replies to FB comments) Hey, what's up, how's it going? James, how you doing, dude? How's it going, Carrie?   So every day, I go in, and I approve people into the group.   When I first started, there was this big rush because I had launched and the hot traffic always comes in. But it's consistently brought in anywhere from 20 to 30 to 40, sometimes 50 people a day.   Now we're hitting like a 100 people a day trying to join the group - which is awesome!   (Jamming to music) Makes me want to go longboard.   Man, I used to bomb hills growing up on my longboard - barefoot. Like 45mph with my brother following me behind in a car so he could clock how fast I was going. It was stupid- don't do that.   Alright, let me pause that (pauses music).   Okay, so I've been going in, and you have something that you're selling, it's all about list building strategies. Even before we have something to sell, it's all about list building strategies...   The only asset that is actually on the internet, the only asset you have in general is the list... not the product... not anything else.   And I just barely went through this.   About three or four months ago, I went in, and there was a company I was doing stuff with, and it turns out that they were not a good company. They were like stealing from people and crap - and I had no idea.   And because I had a list, I could pick up, and I could move to something else, and it was not a big issue.   If I didn't have a list, if I didn't have a following, it would have been an issue. The list is the asset. The list is the ONLY asset!   And so what's interesting is when you have something to sell, then it's all about putting more people into the pipeline...   There's only 3 ways to grow a company. And I can't remember, who said this, I think it was Jay Abraham -I think so. He said, "There's only 3 ways to grow a company. Let's write them down here, so we all got them.   3 ways to grow:   #1: The first way to grow a company is just to get more customers.   #2:  the second way to grow a company is you just get them to pay more money.   #3: The third way to grow a company is you just get them to pay more money, more frequently.   That's it! That's all it is.   So when you have something that you are actually selling ... you've got a product up here, and the product is like, "Whoo check it out, I've got a sweet product" - that's the only way you can grow it:   #More customers.   #More money.   # More money, more frequently - or money more frequently, i.e., increase the frequency that they're actually paying you.   So that's what I have been doing.   The reason that I ask for people's email address before I let them into my group is for several reasons from a business standpoint:   #1: It's a symbol to me that they are willing to exchange something for the value I give.   If someone can't give me their freaking email address, (you guys know the value I drop in this group) I'm not going to let them in the group. If they're like, "You know what, I'm going to see if this is worth it?" "No! Wrong order!" I don't even care.   I had 102 people ask to join the group today,  and when I whittle out all the people who didn't give me their email or didn't agree to not self-promo, it went from 102 people down to 72. And that's pretty accurate - it's about a third.   A fourth, to a third of the people who ask to join the group every day, I'm rejecting. I'm like, "Nope, you're gone. Nope, you're gone. Nope, you're gone. Nope, you're gone." Isn't that interesting? So I'm rejecting them. I'm getting rid of them. That's one of the first barriers to entry I have.   Six months ago, seven months ago, the only way I was building a list was by pushing people over to a squeeze page, but what I do now is I ask people for their email address as a symbol to me that they're willing to contribute to this relationship.  Because what I drop in this group...   A lot of you guys have stated that this should be a paid group, and I know that. This is a place for me to geek out and nerd out when I learn stuff. I'm like, "This is sick." There's no one for me to talk to. You know what I mean?  I don't work at ClickFunnels anymore, so you guys are, like “for me."   It's like "Oh man, I want to be able to share some of this cool stuff that's going on."   And so anyway...   #1: It's a sign to me that they're willing to contribute to the relationship, so I ask number one, for their email address. That's the first reason why.   The second reason why I ask for people's email address is because of this...   Now I want to share something cool with you guys, and a cool resource I've created for you guys.   I don't think a lot of you guys know about it yet - that's the reason why I'm telling you guys. This is why I'm doing this, okay?   (Facebook comments)"We are your coworkers now."   It's so funny, you guys. I go in, and I start reading all the responses.  It takes me a minute every day to go in and read.   They agree to give me their email address and agree to not self-promo. I'm not trying to keep people's opportunities away from them. I just don't want the group to become a massive spam fest. That drives me nuts. I've been in so many other groups like that.   I'm part of way too many groups that I need to get out of, where it's just like, promo, promo, promo, promo, promo and I'm like “Holy crap!" Or spam, spam, spam, spam, spam, spam. Okay, clearly the dude had no idea what he was doing and wrote that sales message where it literally was just spamming me.   Now, I love spam, not just the food. It's actually pretty good with eggs and rice. Awesome stuff. Good Polynesian style, right there. But the actual spam itself for marketing, I like to read that stuff. I like to go in and see what they're doing. Especially when I can tell it's been running for a while - then something in there is working.   But, man, like if it's not targeted correctly, then I freaking hate spam as much as everyone else.   So what I've been doing, is I've been going in and asking people not to self-promo. And some of you guys have been great. I really appreciate it. Anyway, if somebody is spamming, you know I kick them out, and I ban them for life. I've done that to many people.   So, thank you guys for being awesome.   I'm not trying to create this scary place where you can't post anything. But some people are obviously trying to get in and farm from the group. That's not the purpose of the group.   I'm just trying geek out and show cool things and teach the science of selling online, you know what I mean?   So anyways, that's the reason I ask people not do the self-promo thing.   #2: The second reason why I ask people for their email address is I'm list building.   If we go through and think about what I'm doing up there now that I have the products -  now it's more about building the list itself. I always keep that moving and keep that growing.   So I wanna share with you guys what I do with the emails I collect. Is that cool? Is it alright if I over deliver?   (Looking at FB comments) How you guys doing? I haven't really looked at the chats yet, How you guys doing? 'Sup Nick, how's it going? "We'll keep you sane." Hey, thank you so much. "Would you get a dog?" Probably not. Uh, what's up, Jeffrey - how you doing dude? 'Sup Daniel, how you doing? Zack, oh what's up, Zack! 'Sup guys!   Hopefully, you guys are doing fantastic here.   I wanna share with you guys what I have been doing with the email addresses - 'cause I haven't actually launched the thing that I'm asking for yet. I just wanted to see if it'd work, and it is.  So now I just gotta build the thing. It's totally Steve Larsen style. Okay, so this is it...   So I wanna share with you guys real quick...   If you guys go to bestmarketingresources.com - I went through my actual business bank statement, and I listed out all the resources, tools and software that I pay for, it's over 50 of em'.   Two or three are the ones turn in a massive 80% of the revenue, and some of them are just these cool little things that either save me time, money, energy or resources. Some of them make money.   So anyway, what I decided to do was actually go in and film a strategy video for each one of the resources I use so that you can see why I use them. Then my affiliate link is right underneath, so if you got value from it, it's right there for you.   It's a cool place where you can just see what I'm doing, and why I'm doing it.   For Example:   >What are the resources I use for content?   >What are the resources I use for my team management?   > What are the resources I use for funnel building?   >For content creation?   >For any other aspect...?   So I went through, and I categorized all of them and filmed a strategy video for you guys. So you can see me talk more about the tools...   But I just wanna share with you guys what I'm doing with these emails:   Yeah... yeah... Aw yeah. We need some (turns music on). Okay cool! Ready? This is epic. Check this out. Okay. Alright!   Now, if I'm right here in The Science of Selling Online, I'm in the actual group right here. Check this out. I go in, and I clean out... I gotta look at the screen, my computer screen, not my phone screen. (Going into Group Funnels Software)   Alright, I go in, and I clean out all the emails. There was a 102 this morning, after all the people who didn't give their email, which is not a good sign for me, like crap, this is a two-way relationship not one way, right?   I do not believe the customer is always right, whoever said that is dumb. So I find the right people. That's one of the ways I farm out and know if they're gonna be right. They could have just given me their freaking email.   So I go in, and I farm out all the people. I decline all the people that are not actually gonna be in, who don't give their email, and then I decline all the people who don't agree not to self-promo. And then this is what I do. Boop! What! What is going on? Oh, My Lanta.   It's getting all these people automatically, what? Check this out!   So it takes a moment, it's going in and its grabbing in all these emails. Check this. This is nuts - the craziest list building thing ever,   I have added almost 3000 people to my list - FOR FREE, because of this strategy. Boom!   Now it's gonna stop. Now I'm gonna come right up here, and I gotta be careful of this because it will show the emails. I'm trying to be careful about people's data...   But when I click "view data," boom! Look at all that data.   Now I gotta go, and I gotta click on a Google Sheet, and I'm gonna push all that data, all 72 of those, bam, over to a Google Sheet.   Bam, it's on a Google Sheet now.   And what I did was I set up a Zapier, and so the Zapier goes in, and it collects any data to add it to that Google Sheet automatically.   It goes, and it adds to, it pushes the data into a ClickFunnels list. Boosh!   Okay, check this out... this is what's really going down...   If any of you guys have an FB group -  easiest list building ever!   So I've got the Facebook group right here, and I'm asking questions and asking for peoples emails. When they fill out their email, I go in, and I click on the special button.   If you guys wanna know what it is, go to bestmarketingresources.com, and look at the Group Funnels strategy video. It will teach you everything that I'm doing more in depth, and it will also give you some cool goodies if you use that link below - I think I think so.   Anyway, alright, it's called Group Funnels.   What's cool is that it auto accepts everybody who's left in there and parses all that data, and pushes it over to a Google Sheeta and sorts it.   Then what I do is I have a Zapier, (and Zapier's free up to a certain level, and I think you can do this for free as well.) I go in and a Zapier, as soon as the Google Sheet has new data, it automatically pushes that data through Zapier.   ClickFunnels just barely started accepting incoming data. This is a huge deal because it means I can automatically add people into a ClickFunnels list and put them on an Actionetic sequence.   The next thing, now that I know its working and people actually into the group, and they love this stuff, now it can go in, and I can actually create, an onboarding sequence when people join my Facebook group.   You guys have to make like explosion noises with me, okay! That's freaking nuts!   I have added 3000 people to my list FOR FREE  (I have not paid for them) in the past like seven, eight weeks alone. That's nuts. I didn't pay for any of em.   Now the cost is having like a sweet,    The cost is time adding to the group. But that's what's been intense because I can go in and I can do all of these things inside of Actionetics. I can do all of the things inside of ClickFunnels. I can do all the things that I need to be able to onboard them.   So the next thing that I've been doing, if you think about my value ladders, which are over here on this side of the board... I'm not gonna show it all to you, but on this side of the board is the actual value ladder that I'm building out right now.  Watch what I'm doing, and you'll see how I'm doing it.   All this stuff, all the content creation that I'm doing is down here at the bottom, and then I've got "this product" and "this product," and "this product."   This series is meant to introduce everybody to:   #My podcast.   # The blogs.   # Affiliate outrage,   # The free opt-in course...   If you don't know what that is, go to freeoptincourse.com it will teach you guys how to get opt-ins which is awesome.   All the stuff that I have for free to get you indoctrinated - then also pushes you up to different varying levels inside my value ladder. This is an introductory funnel. And it's because of the sick Group Funnels software and Zapier that I've been able to do this. It's been its been freaking nuts!   I've been testing it for the last few months here and its been working out really well-  it's now a symbol to me, go build that onboarding sequence.   In the next little while, you guys will see me do that - which is awesome.   Doing things like OfferMind is a strategic move for me.  I'm not just like, "Hey, I should do an event."  Watch what I'm doing and how I do it. I'm doing things like... you don't even know about some of the other things.   So anyways, will see just watch what I'm doing, I'm running 6 different campaigns. I like to run them like football plays.   I know if I run them:   #People get results in their businesses and in their lives.   #My cash goes up - which is awesome.   # My following increases.   Everything that you want in a business, right? These three things happen.   # I get more customers.   # I can charge more money.   #I get more money more frequently.   It’s the same like six marketing campaigns that I'm running!   I'm not talking about Facebook ads. Facebook ads are not campaigns. That's not a campaign. That's why I've been asking for people's emails!   Watch really carefully what I'm doing because there's a value ladder that I've been building out and the pieces are now in place so we can go full circle with the whole thing. What's up? That's awesome.   Hey, wish you can geek out with other real funnel builders, and even ask questions while I build funnels live?   Oh, wish granted!   Watch and learn funnel building as I document my process in my funnel strategy group. Its free, just go to thescienceofselling.online and join now.

Want a free Amazon gift card, MLM Rebels swag and a copy of one of our best performing MLM funnels of all time? - Just rate the podcast and leave a short review to be entered into the weekly contest to win all three! To the episode... We just migrated to a new email autoresponder. I’ve been using MailChimp for years (still am for some things) but we just moved almost ALL of our autoresponders and campaigns to Actionetics within ClickFunnels to keep everything under one roof. Actionetics is definitely more clunky than MailChimp but it already has features that MailChimp doesn’t and it’s only 3 years old. Well, we had to import a bunch of our lists into Actionetics. When we did that, a good portion of my old team also got imported… whoops. Which means they received the past two emails. Nice. Normally that wouldn’t matter. I mean communication is a good thing right? Yes. Except when you’re trying to protect them… See, what we teach in MLM Rebels goes VERY against the grain of how my old team builds the business. And even though I never, ever want to build a business like them again, Ashley and I have amazing friends still in Amway and that team. And we want them to succeed at the highest level at what they’re doing. Well, how to you destroy a strong army? Not from the outside. From inside. Cause confusion. The greatest wars are never fought. Well a bunch of them received an email with the MLM Rebels podcast embedded within it. Where we literally reveal how we recruit more people in a day than most of them can in a few months. Crap. Thankfully the damage was fairly minimal (so far) - As most people on the list were bigger leaders. Those that won't be as easily shaken as they have a lot to lose and are strong in their conviction. We're praying it stays that way... On a positive note, there were also a few people on there that are no longer active in that team because they didn’t believe in the business model. They heard the Rebels podcast and felt set free. So, if we helped set a couple people free, it’s worth it. Listen to get the full story!

It’s finally live! Here is a behind the scenes look of some cool things we did and why we did them. On today’s episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode: How you can share the Operation Underground Railroad documentary and help save children’s lives by doing so. What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates. And what changes are still to come as Russell’s team continues to make tweaks and polish up Project Mother Funnel. So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson and today we are going to change the world. Alright, so I hope you guys are having an amazing day today. I have so much stuff, amazing things I want to share with you and not enough hours in the day to share them all. First off, as I mentioned in the intro, today we are going to change the world for some people. Today we are officially launching the OUR documentary, which I’m excited for. It’s not often that you’re working on a project that literally when you push the funnel live, there will be children who will be rescued from sex slavery, children whose lives will be saved, children who are in the deepest, darkest parts of hell here on earth will have a chance to be liberated, and that’s what’s happening today. So you get to be part of that, how exciting is that? You guys should all be going to ourfilm.org and sharing that link and posting on Facebook and social media and telling your friends and family. In fact, my sister for crying out loud who doesn’t have a social media following at all, she saw the trailer and all her friends in her neighborhood, she went and told them, “Go watch this, go watch this. Sign up for it, you can help little kids.” And all of you guys, all of us can do something, we can all share this message and it’s a really easy way to do it now. Tell people to go and watch the documentary. So we’re finishing up the funnel. We were up there late last night getting it done and it’s almost live and it’s so exciting, and I’m hoping that other charitable organizations look at the model that we’re doing through this funnel and you guys model it because I think a lot of good can be done with this. Anyway, I’m pumped, I’m excited. That’s our biggest thing that’s happening today. So that’s number one. And kind of what I wanted to share with you guys today, and man I’m already at the office, this drive gets shorter and shorter. The other major project that we’ve been working on that finally went live after 8 or 9 months of work is Project Mother Funnel, which some of you guys have heard of that before. So I wanted to give you guys a bit of an update. If you haven’t seen it yet, go to Clickfunnels.com and you’re not logged in you will see the home page and a couple of things. I want to talk about the strategy behind it because I think it will be beneficial for you guys. So if you’re taking notes, here’s some big aha’s you should look at from it. And, by the way, the initial conversion rates and metrics from it are crushing it. Killing the old stuff, which is exciting. So that’s a good sign. Alright number one, if you notice the video on the page what we did, when we, the old video we had which was the gold prospector one, it was good, it converted people, but people that converted didn’t stick as long. We definitely saw conversions go up, but churn rate go down, or churn rate also went up. And I think it’s because what happens in our world, as some of you probably know. If you’re drinking the kool aid, and if you’re listening to this podcast you probably are drinking the kool aid. But someone comes in for the software, and if they come in just for the software it’s like a commodity and they’re feature shopping and price shopping and all sorts of stuff, and if we can keep them long enough that they get introduced to the culture, to the movement, to the mission, all that kind of stuff, then people stick. So a lot of times, half the people coming off the funny viral video, they sign up for the thing, and they use the software and they don’t use it and they leave and it kind of ends. Whereas when people come in and they come to an event or they come to a webinar or they experience the energy of what we do, then they stick because they’re attracted to it and they stick because of that. So what we did instead of having that, because right now when you sign up for Clickfunnels, you don’t see that for a couple of weeks in before you start getting videos and messages that kind of introduce you to that part of it. So instead what we do is we introduce that immediately, so that’s the first thing. So if you watch the video you’ll notice it talks about funnels, explains what it is, but more importantly it’s building that coaching from day one, from the very first second. There’s a line in the video that says, “Clickfunnels is not a software program. It’s more than that, it’s your family.” And I want that message from day number one. So you’ll notice, we flipped that around, day number one cult building, culture building, all that stuff we talked about is front and center, the very first thing. And it may decrease conversions, but it increases the stick because of the culture. Now the nice thing is that it actually increased conversions too, so double whammy. Yay, we won on both sides. So lead with your culture you guys, don’t hide it behind the scenes like we have been doing for the last 3 ½ years, because it’s what gets people to stick. So that’s number one. Number two, years ago I went through Ryan Levesque ask method and I always wanted to do it. But I didn’t know how so finally we hired this dude, one of Ryan’s clients, we nicknamed him Survey Steve, he was awesome. He did a huge survey on all our Clickfunnels members and we’ve kind of found out from that, that there were like 10 segments of people who use Clickfunnels. And each segment used it for different reasons and we needed to speak to them differently, but we didn’t know how to do that. So what we ended up doing is Karen on our team wrote an entire long formed sales letter for each of the individual industries, and Kevin and Brandon found a case study for each industry and they flew to their homes and filmed and captured their story and it’s amazing. So if you go to Clickfunnels.com, you watch the indoctrination video and then again it says, “Tell us what industry you’re in and we’ll tell you what type of funnel works for you. So what happens then if you click on that, it takes you to a little survey, we find out which one of the ten industries you’re in and it takes you to one of ten different sales letters. So the top of the sales letter is a video of somebody in that exact industry, who is just like them, selling the same type of thing as them, telling their story so you get the emotional connection video. Then down below there’s a long form sales letter showing how people in that industry would actually use funnels. So it’s bridging that gap and connecting it for people. So writing one sales letter is hard, writing ten is way harder. So you’ll notice there’s ten full sales letters all communicating to different marketing segments, which is awesome. Then Julie Stoian went through and found three case studies in each industry, so there’s 30, is that right 30? 30 case study videos she created of people. So what happens after you go in project mother funnel, you tell us what market you’re in, you’re taken to a long form sales letter, then you’re taken back, the first email in the sequence takes you back to the sales letter, and the next 3 email sequences take you to case studies of people who are in the same market as you are in, telling their case studies. So you go back, you watch the video of Julie telling the case study of this person, and then it tells them they either get the free trial or it pushes it back to the long form sales letter, and it’s back to their industry, so they go back to that industry. It’s insanely cool. So there’s a whole follow up sequence, a whole page sequence, a whole case study sequence, based on all ten different industries. So just that alone is 40 pages and probably, I don’t know, a couple hundred emails. And the initial conversion of that, opt ins are insane. We’re getting between 150-200 more opt ins a day right now, which is huge. And our trial count has gone up, our free trial, by over 100 people a day just by making those shifts on the organic traffic coming through. So that’s exciting. Then some people don’t come for, they don’t come for the industry specific thing, they’re coming in and they’re looking for a funnel. So the next block on mother funnels is like, “What’s your goal? Tell us why you’re hear and we’ll tell you what kind of funnel to use.” And then the goals are like, “I want to generate leads.” “I want to sell a product.” “I want to run an event.” Or “I want to follow up with my customers.” So it’s kind of this graph here and they can pick, “Okay I want to follow up with my customers.” Or “I want to generate leads.” So you click on that and it takes you to a page that’s like, “Cool, there’s two types of funnels that generate leads, one is an opt in funnel.” I explain that. “One is an application funnel.” I explain that and “Let us know which on down below and I’ll give you a case study showing exactly how to use it. And I’ll give you a whole bunch of those types of funnels.” So you click on that and now it’s a second survey, so it’s like, “What’s your goal?” It’s like a little mini survey. So the first survey , the top block is industry specific, what industry you’re in. The second one is what’s your goal. And it takes you through this little survey to figure out what’s your goal and shows you what funnel you should be using and it teaches you that funnel and gives you 20 templates based on that funnel. So there’s the second layer of survey, it’s so cool. So you should go check that out. And then we built like 90 share funnel templates. Jake Lesley and a team of like 15 designers and Nick, our team is amazing, they went out and build 90 share funnel templates on all our favorite, best funnels, best practices and they’re all designed amazingly and they’re all in there as well. And then the third block in mother funnel, so you got industry survey block, then you’ve got the goal survey block, which then gives you free templates at the end. And then the third block is now showing you, by the way Clickfunnels replaces all these other things like if you are, like, “Here’s how Clickfunnels replaces your email letter, here’s how it replaces..” oh excuse me, “..your email follow up.” So all of our core features. So Clickfunnels, the Clickfunnels editor, Backpack, Actionetics, and then Pipeline and Wasabi are coming soon. So it shows a computer monitor with those six things. It’s like basically this does all your digital marketing and if you click on one like Clickfunnels it shows you a long form sales letter teaching you how to use the clickfunnels editor, and it’s two parts. One half is strategy, so here’s the strategy of how to use it. And the second half is a technical doc. Like step one you click here, step two you click here, step three you click here. So not only does it sell you on why you need this feature, but then it shows you how to actually do it. The problem in the past is usually, there’s a sales letter that sells somebody on something, or there’s a technical doc that shows the technical doc. So the technical doc they see technically how to do it, but they’re not sold on the strategy. Or they’re sold on the strategy, but they don’t know technically how to do it. So we decided to mush those two things together so the first half sells them strategically and then trains them doctrinally how to use the thing. So you get both of those. So we have one of those long form sales letters for the four core features right now inside of Clickfunnels and then we’ll be adding it for the two other features coming out later, early next year, which is awesome. And then, this block is not on there yet, but all of the smaller features inside of Clickfunnels like FOMO funnels, Autowebinars, all these other sub-features, digital table rush, things like that, we’re going to be making long form mini sales letters for each of those as well, which will also be on the home page as well. So if you’re looking for feature based things, and you’re like, “Oh I want Fomo Funnel.” Just click on that and boom, here’s a sales letter teaching you the strategy behind it and then showing you the how to set it up, mushed into one sales letter. So that will be the next thing we start adding to the home page, moving forward is all of the sub-features, which is exciting. Then below that we have our community. So it’s like, “Hey if you’re a funnel hacker, here’s info on Funnel Hacking Live.” And then there’s also our Two Comma Club and Two Comma Club X, so we talk about those in there. And we also have our charities, so I have World Teacher Aid on the home page, which is now Village Impact, they changed their name. And we also have Operation Underground Railroad. So all that is on the home page as well. So if you look at Project Mother Funnel, I think it breaks off to 66 different pages, it’s insane. There’s hundreds of emails in the sequence, but you should go watch it and just look at it and admire it, because it’s art, first off. I’m so proud of it. Second off, I think there’s a lot of lessons you can learn from it. Look at how we’re segmenting our audiences, look how we’re segmenting based on audience, we’re segmenting based on goals, we’re segmenting based on features, we’re segmenting based on so people can kind of find what they’re looking for and move from there. We’re leading with the culture, which I think is a big deal. We’re doing different follow-up sequences based on who’s coming in and what’s happening and a whole bunch of other amazingness. Anyway, there you go, Project Mother Funnel is officially live. It’s not finished though. In fact, it’s funny, now that Mother Funnel, and we have all these code names, there’s project mother funnel, and then there was the spawn of mother funnel, which was all the 90 templates that Jake and his team built. So now it’s live but it’s not finished. Where like, now after you birth a baby there’s all this slime on it, so in Trello we changed the name from “Not Started” that column that says “Not Started” we changed it to “The baby slime board”. Now it’s like, here’s all the baby slime things we gotta do to clean it off and get this thing completely done and live. So there’s still things that are happening and changes and tweaks you’ll see over the next couple of weeks. We’re changing the sign up flow, we’re changing the new onboarding, we’re changing a bunch of cool stuff. But as of right now I just wanted to show you guys that because that’s the first phase. Anyway, it’s exciting. I’m pumped, I hope you guys are as well. With that said, I’m going to go inside and we are going to launch the OURfilm.org, the video is going live. Tony Robbins promoted it yesterday, he’s got like 110 thousand views on the trailer which is excited. I’m excited you guys. We’re going to save some kids today and change their lives and hopefully make this world a little bit better place. So appreciate your help and support in this. We love you guys, I hope you can feel that through the service we try to continually give. We are here for you and we are trying to make your jobs as entrepreneurs easier so you can change the world in your own little way. Thanks so much for everything and we’ll talk to you guys soon. Bye everybody.

In this episode let's look at the Hook, Story, and Offer of 5 of the most profitable webinars... What's going on everyone? It's Steve Larsen, and you're listening to sales funnel radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?... This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio... What's up everyone? Hey, I am excited for today. I'm excited to share some things with you. I actually have been preparing for this episode alone for, I think, at least a month. And I know that's kind of crazy, but honestly I've been trying to figure out and distill down how to actually share with you these lessons over an audio without actually visually seeing it. So, I'm excited to go through this. What I want to do is, I want to walk through, if you guys haven't noticed in the last little bit here, I'm going to talk about Russell Brunson again here, right? And if you noticed, especially those of you guys at the last FunnelHacking Live, Russell sold a 2 Comma Club coaching The X Program. It's amazing. It's incredible. We have tons of people in there. We took the program that we created about a year ago, and we made it this full-out, blown-out thing. We brought all the coaches in. And it's just been a bunch of fun. So, I have the incredible honor to continue to teach, offer creation and sales message development to all the new students. It's just been a lot of fun. The more I get into it, just like anything, I continue to learn. We don't teach the same thing every single time... I constantly look for new patterns, new ways not just to teach it, but to understand it and make it more and more simple and more and more applicable, and more and more ... The biggest thing I fight is, I treat every individual who bought the coaching program like they're my customer. Therefore, what are your false beliefs? What are the ways I can get you to learn the most?... So, anyways. If you notice, one of the first videos in there for those of you guys that were able to go in and grab it, you guys have probably seen this. It's an absolutely amazing video. For those of you guys who have not, I don't know when Russell will open up 2 Comma Club coaching X again, but seriously look into it, okay? I'm blown away... I've never seen him create an offer like this and it's just been amazing... So, anyways, one of the first videos you see when you log into these ... It's part of the core training, before you come over to my course which is Secrets Master class, is this training that Russell does about the hook, the story, and the offer. He actually did a podcast episode about this recently as well. In all things, all we're trying to do is make things more and more and more simple. In a world where sometimes we confuse complexity with prestige, which is stupid. That's not true at all, okay? Needing to sound smart, that's not serving anybody except your own self, which ultimately doesn't serve you ever. We try and make it more and more and more and more simple. It's actually harder to make things more simple, to bring things down to a place where it's like, "Look, you need this, this, and that." For my little 15 minute speech I gave at FunnelHacking Live, I prepared for nine hours. Seriously, nine hours for 15 minutes. I remember I voxed Russell and I was like, "Dude, 15 minutes, man. It took me nine hours," and he was laughing and he was like, "Yeah, that's the price of simplicity." And it's so true... So, anyways, what I wanted to do is, I want to show you that framework all over the place. If you look at some of the most profitable webinar follow-up sequences ever, I want you to know the hook, story, and offer pattern is everywhere. It's not just hook for sales message as a whole. It's not just story for the entire thing as a whole. It's not just offer for the entire thing you're trying to sell. It's in every little aspect, every little piece. So, what I did a little while ago is, you guys know January I left Click Funnels, and I was like, "Hey, I'm going to call my shot here." This is pretty nervous. I left Click Funnels with no offer, no message, I had no funnel, nothing. Two kids and a pregnant wife. That's part of my hook, me telling you that right now. It's like, "Holy crap, what did you do?" House payment, payments all over the place, that's pretty ballsy, right? That's why I was doing it. I was trying to call my own shot with it, and say where I was going to go and make my story for it... Which is exactly right, hook, story, and then I put together an offer. What I did is, when I first launched my webinar, I launched it, I did just this basic version. I knew it was broken. Guys, my funnel is still limping on one foot. I know it is... There's so much that's wrong with it, so much that's wrong with it. I've been going through and re-writing the entire script and just re-did it again, and did it in front of a live audience again, and it was awesome. We did really well. But I'm constantly refining these things down. After about two months, so about the beginning of March, I was like, "I need to go re-write the entire webinar." I want to re-build the entire funnel, but I want to make it like, super awesome. To the tenth degree, go all the way, which is kind of my mentality on everything. But I want to make it go all the way, just make it awesome. And so I started thinking, webinar is what I teach all the time and I'm good at them, and I like writing offers and scripts and sales message and message to market match. I love that stuff. It's super fun. It's my obsession, even more than funnel building, which might shock you. I obsess over this topic greatly, offer creation and sales messages. But I was like, "I want to go do it on a deep, deep funnel hack of the top webinars that are out there." Biggest webinars, most successful webinars that I could go find, that are easy for me to go grab data on real quick. I have a list of some of the top webinar gurus on my whiteboard. Lots of them. Anyone from Russell, of course, to Sam Ovens, and tons of these different webinar junkies, on guys that make big cash primarily through that method. And what I did is I started logging into all their stuff, I started grabbing everything they've got and I started going through and grabbing all the email sequences. Anyways, I specifically wanted to go through Russell's follow-up sequences for some of the most profitable webinars I've ever seen him do, ever. And so what I've got here next to me, and what I started going and doing was I was, of course I'm opted in everywhere, for everything that that man puts out, but I went through and I printed off all of the webinar sequences. Specifically the email copy for the FunnelHacks webinar. That thing's done like, 50 million, 60 million, something like that. Which is crazy. In like, three years? The CF certified webinar, man, that thing made a ton of money. I don't know the exact number on that one but it's millions and millions and millions and millions, right? Lots of money... High ticket secrets, that was one of the most profitable webinars that Russell ever had as well. High ticket secrets. I grabbed that one and the follow-up sequence for that. You know what I mean? I just opted in. I printed out the emails that came. Does that make sense? So I opted in, waited a while, printed it out, and then I laid them all out. Software secrets, that one was a huge one. Follow-up funnels, oh baby. Anyway. So I have five sequences of these webinars in front of me. This is actually going to be a two-part episode. There's no way I'm going to get through all this right now. But what I wanted to do is, I did like, for like two straight days my blood was surging with caffeine, dub-step blasting, but I laid out all of the sequences across my floor. Some of you guys saw my Facebook live as I went through that at a pretty high level. I pretty much for two straight days, I read the sequences and I studied them very, very, very in-depthly. What I went through afterwards is writing on my whiteboard the ultimate sequence. When you are reading that much copy... It was a lot of paper. It was like 50 pages at least. I don't even know. This is fat, I mean, I'm holding them all together. It's a pretty fat stack. When you go through that depth, you start to see patterns. Especially when you're studying from the same person. That's one of the reasons why I dive so deeply on everything Russell has done, is because I want to see where his head is. Not just what he's writing. Not just what he's putting out. Not just this hook, story, and offer. I want to see what progression is going on in his noggin. Right? And, by doing so, I can see where he's actually looking and what he's trying to accomplish. It's been cool to do that. When you have that kind of ... Proximity's power, right? It's huge. It's why I always encourage everyone to get a coach, be a coach, anyway... So, what I did is, I laid them all out and I started doing this deep dive and I realized that there were these intense patterns throughout the sequences that I don't know that I've ever heard him teach, and I don't know that I've ever taught them that way either. Next episode, what I want to do is dive into a lot of the actual commonalities and lessons between them on a pretty in-depth level. For this episode, what I wanted to do is I wanted to walk through and show you guys hook, story, and offer in each one of these sequences. And show you and let you know that they're actually in every single one of them. It's not just like this overarching thing. I want to sell X product. I'm going to create this offer, but first I'm going to go test it with this sales message. Oh, awesome, the sales message is making cash now. Sweet, I should go finish making the offer and make the funnel amazing. It's the reason I haven't made my funnel amazing yet, is because I've been waiting to make sure I've got all the pieces together. I'm so glad I did because of all the stuff that I found while doing this. Anyway. I'm holding right now the sequence for the follow-up funnels webinar, and it's pretty ridiculous. And if you don't know what this one is, this is one FunnelHacking Live 2017 Russell wanted to go backwards and look and see how much money is actually being made after the initial cash is taken from somebody. How much money does each dollar turn into? And he found out, this is the hook, yes, $16.49 for every one dollar. Crazy. The subject line is the hook. The subject line is the hook. You're not selling anything inside the email. The only thing the subject line's selling is they want you to open the email. The subject line of an email is selling you opening it. That's it. They just want you to open the email. But it's this hook, massive curiosity, and for a long time we've been trying to figure out how to better describe what a hook is. If you think about it, a hook is really just a piece of curiosity that pulls you along. That's why we call it a hook. It hooks you. Hooks you like, "Wait a second, what?" It's what grabs your attention, both eyeballs, and makes it go, "Wait, what?" That's another way to think of a hook... So it's usually some element of a story. It can be part of a headline. It could be before a headline. It's a little bit fluid and for a while, we've had a hard time to explain it because they're a little bit, I don't know, almost ... They're so fluid and evasive it's like, how do you ... Anyway. So, think of it that why. The hook is the crazy piece of the story that makes people want to listen to the rest of it. It's the thing that makes people say, "Oh my gosh, I have to stop what I'm doing immediately and watch what the rest of this is." So what I want to go do is, I'm going to dive through hook, story, and offer through each one of these sequences because it's extremely powerful when you start looking through all of it. Think about this real quick, right? We got a webinar registration page. On the webinar registration page, or free plus shipping page, or high ticket application page, or if you're selling retail or SAS it doesn't matter. Any page where it's the first interaction with somebody. Or it could be even on the ad. The first touch point with a perspective or a current customer, that is the place you're tossing your hook in. So the registration page in this scenario has a hook, a story, and an offer on just that page. Each email has a hook, story, an offer. On each email, the hook is the subject line. The story is the first part of the email. Usually there's some kind of offer or call to action at the end of the email. On most cases. Every once in a while, there's ... Anyway. Definitely for emails that are selling stuff this is always the pattern. I was looking through and I was studying this and I saw Russell dropped that out there and I was like, "Yeah, that's true. Look how this fits in. Boom, boom, boom, all over here." By the way, it's on the thank you page, it's a reinforcement of that hook. It's a reinforcement of the story. It's a reinforcement of why the offer's amazing, why you should show up and cancel everything during that webinar time and show up. All the indoctrination sequences, all they're doing, it's another shot at a hook that makes you again want to go clear your schedule. You're literally telling the story for secret number one. The offer is get on the freaking webinar and it will tell you the rest of this. Does that make sense? It literally ... Think of that. If you're like, "Steven, I like building in Click Funnels, I like building webinar pages, I like building pages in general, all this stuff is fun to me but I don't know what to always put on the pages." At a very top high level, just think through hook, story, offer. Hook, story, offer... Per page. Per email sequence. Per touchpoint. Per engagement. Per content. Guess what I did, literally, on my legal pad right next to me before I started recording this episode? I wrote H, S, O. Hook, story, offer. The hook: I'm going to talk to you guys about the most profitable webinar follow-up series on the internet, or series-es. The story: I'm starting with the story so you guys have backstory on why this stuff matters, because I'll tell you more about that in just a second. And then I have somewhat of an offer and call to action at the end of this. And me delivering this chunk of content is the offer. When you think of it that way, it's not always a stack, slide. Stack, slide is a framework to create an offer. Anyway, so I want to walk through this here real quick. Because I'm just going to be honest with you guys. When I first started going through and into this stuff, what am I doing? I'm writing a story. Here's the story, okay? When I first started doing this stuff, and I got interested in it, I started following ... It was actually Pat Flynn from Smart Passive Income. He really got me going on internet stuff. Listening to his podcast, I had not heard of Russell Brunson at the time. I was listening to a lot of a guy named Sean Terry and was doing a lot of house flipping stuff. He had a great podcast. He got me going as well on some other things... This was like, six years ago. Those guys have been awesome and really were the catalysts to get me along and then finally I was like, "Oh my gosh, who's this Russell guy?" And I started diving deep into his stuff. But honestly, when I first started learning these things, I started going through and I was like, "Oh my gosh, this is so cool but, how do I do this without writing?" I hated English. I hated writing papers. I hated ... I got good at them because I wanted to get through the pain as fast as I could. But I didn't actually want to get good at the writing aspect. All this internet stuff, I was like, "Yeah, it's all about the copy." I kind of wanted that to not be true. I wanted it to not matter. So I dove deep, you guys, I was huge into design stuff. I got two state ... I'm sorry, I got three. Three Colorado State awards for my layout and designs in high school. I was the head editor of yearbook. For layout, not writing. For layout, not photography. For layouts... So I've been studying page layout and design for like, probably, a lot of my life. The majority of it now, which is awesome. I wanted the design to be the thing that sold. I wanted the design ... And the farther I got into this, you guys, you have to know I started realizing that wasn't true. For example, insert testimonial, here it comes. When I was driving traffic for Paul Mitchell, I was in college, and a buddy and I ... It's funny, a lot of the Paul Mitchell schools in the area started coming over and they were like, "Hey, how do we get more of the social media crap going?" And all of our professors were like, "We don't know what these two kids are doing, but hire them." So they did. And from our marketing classes, we got hired out to go actually do the stuff, not just learn it, which was really funny. And we started driving lots of traffic for Paul Mitchell schools, so that they would have more walk-ins into their stores... And it was interesting. And still, to that time, and this was four years ago, still to this day, I was still to that time, I was not ... I was still kind of hoping that design was the thing that would do it. That the layout ... and there's certain element that totally matters of that. But what actually does the actual selling is the copy. We spent, I think, three hours on the headline for one of the campaigns we were running for Paul Mitchell. And it was working. And it was at that time that I started realizing like, "Gosh," because it was an active thought of mine like, I was trying to avoid the whole topic of writing. I did not want that to be true. I did terrible most of the time in English... I did terrible. When it was about stories, I actually did really well in English. When it was about research papers, I did terrible. I hated them. Just completely awful at them. Anyway. So it was around that ... I started realizing, "Oh my gosh, I gotta learn more about this thing, this copy writing thing." And I started diving more deeply and that's when I ran into the Dotcom Secrets X. A lot of you guys know that story... This stuff matters like crazy. If you look at some of those profitable funnels now that are out there, you wouldn't say that they visually are actually that attractive. Some of them are. And I'm not saying it doesn't matter. I'm not saying you can't make it aesthetically pleasing. I do everything that I can to do that, but the ultimate bar that actually turns the dollar, the actual crank is obviously the words on the page. So obsess over that. The ability to write and the ability to put out ideas... If there's anything else I would have done, if I could look back and like classes I wish I would have taken, I would've take debate. I would've taken a lot more creative writing. I would've taken a lot more stage presenting styled stuff. Which I actually did do a lot of that. But, anyway. So I want you to know, I'm going to walk through real quick, as the one that Click Funnels hires to go teach this stuff to other people, with my lens. Not to beat my chest, but meaning I want you to know that what I'm looking at here and what I'm looking for has taken not just a lot of time personally studying this stuff, but the lens that I'm looking at it through, this stuff's popping off the page at me. Anyways, I want to walk through some of the most profitable ... This is part one of two. First of all, I'm going to go through hook, story, offer on each one of these funnels. There's five webinar funnels. Very, very, very lucrative funnels and dive deep. In fact, I encourage you to do that very thing and I would go print out the top selling stuff. Go get it. Print it out. Study it like crazy. There's no other higher leverage activity I can think of, you spending your time on, than studying the copy of previously vastly successful sales letters. Anyway. So one of the first things I want to point out is, before I dive into this as well is that each one of these email sequences, what's fascinating is, when I printed them out and I put them all across the floor, I already knew it would do this but it's just cool how it reinforced it was. You can read them like a story... The whole webinar follow-up sequence is a story, all of it. All of it goes and it wraps in together. It did not feel like there was anything random sert in. Random little inserts put in. It's almost like a ... Very similar to a Seinfeld episode, right? Where when one episode ends, I'm begging for the next one to start because it was awesome... Each one of these reads like a story. There's a logical progression throughout them. They're connected. It's not like these little tiny pop-shot emails all over the place. "Three hours left." "Two hours left." Three hours left, but like, what's the story?... Two hours left okay, but what's the story? How did it tie into the last one? What's the logical progression? So these are like works of art when I look at them... I'm sorry it's taken me 19 minutes already to get to this, but I'm excited to. Let me just go through each one of these real quick here and walk you through some of the hook, story, offer of each one of these sequences. So first I'm looking at the follow-up funnels webinar and it's the one where Russell did a really awesome up-sale to get a lot of people to upgrade to Actionetics at FunnelHacking Live 2017. So what's the hook? The hook, the piece of curiosity. What? 16 dollars on the back end for every dollar on the front end? Whoa. There's the hook. It's also part story there. The story there is Russell saying, he goes, "First off, I want to thank you so much for registering for the webclass. I wanted to make sure that you have a chance to watch it in the next 24 hours because as I mentioned, you get a special bonus that you don't get if you wait until tomorrow to watch it." Whoa. Now let's dive a little bit here into the origin story. Which is what he did. This is the first email they're getting after they register. Great time for an origin story. Here it goes. He's starting right into it. "During this webinar I am hoping to save you, hoping you'll have the same epiphany I did." He's actually pulling it on out. Here it goes. Here it goes, the origin story. "As the owner of Click Funnels, I obviously create a lot of funnels. Sometimes I'm not aware where all of our sales and profit is coming from. ...So last December I pulled all of our numbers, and I wanted to see which funnels made us a lot of money and they work together." There's some curiosity there. It's kind of like a second hook. This is the barb on the hook. "What we found, which is crazy, is that for every dollar we made on the front end, we made 16 dollars through our back end follow-up funnels. What are follow-up funnels? That's what this presentation is all about. In fact, I'm going to show you how a page-by-page, step-by-step, every single thing we do inside our follow-up funnels." Now I have desire to show up for this. There's a reason for me to clear my schedule. And sometimes if you're like, "I don't know what the hook is," sometimes it's just the title for the story you're about to tell. Does that make sense? It's one of the easiest ways to think of a hook. These headlines. The headline for secret number one... The headline for your webinar. The headline for the webinar is literally the title for the origin story you're about to tell. A lot of times it is. It doesn't have to be, but a lot of times it is. It's one way to think of it. "Secret number one: how to blank without blank." That's literally the title for the story that you're about to tell in secret number one. If you're feeling this mismatch between your sales letters, it doesn't matter if you're making a webinar or not, any of your sales, if there's this mismatch in your titles and the stories you're telling, that's why... The headline is the promise that ... It's the reason you should listen to the story. "How I blank without blank." "How to blank without blank." And that's kind of like the base format we use and more from another formats after that. Software secrets. Next one. Software secrets goes through and hook, story, offer. Hook is, let's read through here real quick. Subject line for the very first email you get. "Your webclass is starting. Thanks for registering. ...Upcoming class, your training is about to start. Here's the access link to the webclass about to begin. Click on the link now and join all three of us inside this free training." So this is like a confirmation email. There hasn't been so much of it yet, but look, it'll keep going. "If you've been wanting to create your own software, do not miss this webclass." Did he tell me how to? No. That's it. Just that one sentence right there, he salted curiosity throughout. "If you've been wanting to create your own software, do not miss this." He goes on. "Did you catch the free webclass that you signed up for?" Little bit of a hook there. This is like the main hook of the second email you get after the webinar. "How much money will it cost to actually build my software program? Hands down, that's the number one question we get from the webclass. Fun fact: did I ever tell you the first time ..." Now we're going into the story. "The first time I made my first software for a whopping 20 dollars. True story." He literally calls it a story. There we go: there's hook, there's story, and then he goes into the offer. "In fact I made a quick and fun video." As we move on here he goes, "Here's what you need to do next if you want to learn this. Step number one, watch the Q and A video to find out how much you can expect your software to cost. Step number two: access the webinar replay here." That is the offer. There's a reason to take the call to action. That's the offer right there, to grab that... Anyway, in each one of these sequences there is one of those things. Let's go with High Ticket Secrets right now. Just grabbing the next one here. High Ticket Secrets right now. High Ticket Secrets, the title is the hook on this case. "Starting now, High Ticket secrets." And he says, "I'm going to show you how to instantly add high ticket sales to any funnel without you personally talking to anyone on the phone ever." That is the hook. I don't want to talk to anybody on the phone for high ticket sales. You don't have to do that. Are you kidding me? You give me the reason. In this case, the title of the webinar is the hook coming in here... And he dives into the story and he starts talking about how he's done that. "How to plug in a new business. How to sell high ticket stuff without feeling like a used car salesperson." Two pages that you can add to any ... If you think about it, think about it this way too. If I'm looking at just the headline of my webinar, and I'm looking at like the three secrets or whatever it is you're going to share inside there, whether it's a free plus shipping funnel or a high ticket funnel, the headline is the hook. The headline, the title for the entire thing, that's the hook... The three secrets? A lot of times, just the titles, the actual headlines themselves, is the story. I hope there's some a-has there. Does that make sense? Wait for, pause for effect. You think through it that way. Anyway, I'm just moving quickly here. So I can dive into the next one as well... CF certified. This one's pretty interesting too. Hook here is extremely strong and obvious as well. "The highest-paying part-time job in the world." This is for CF certified. "Funnel consulting: the highest-paying part-time job in the world." That's pretty strong hook. That's pretty strong hook. That webinar sold really, really, really, just fantastically well. And as we look through here, just to prove the point, secret one, two, and three, that is the story in this case. So we know what the hook is, let's look at the story. Here's the story: "How Amanda went from reluctant click-funnels rookie to selling 12 funnels her first 47 days." What?... "The results first, cookie-cutter method that will give you unlimited clients. And how to easily shift from six figures a year to six figures per client per year, and a whole bunch more." What? Those are all titles of stories but he salted the oats in a way there's so much curiosity inside there I have got to go check that out. It also happens to be the offer on that ... Anyway. What's funny is that each one of these emails is a hook, story, offer as well. Sometimes there's some elements that are stronger than others, but as kind of like a rough outline, that's another way to think about each one of these emails. Each content piece... When I write my podcast headlines, the title of each podcast, I'm trying to create a hook. I'm trying to salt an amassive promise in there, without you actually knowing what it is. That's the hook. Also happens to be the headline. Not always has to be the case, but in this case it is... All right, for FunnelHacks. This is amazing. "Anatomy of a 500,000 dollar per month sales funnel." Okay, that's a pretty strong hook. The right audience sees that and they're like, "What?" The other kind of audience sees that and they're like, "Yeah, right." Isn't that interesting? The right person needs to see that... In fact, when I saw his title of his webinar, "Weird niche funnel currently making me 17,000 dollars per day and how to ethically knock it off in less than ten minutes," I think that's what the hook was, but it had such a profound effect on me, I was like, "I'm in." I didn't even have to see the webinar. I was pumped to see it. It made me even more excited. But I was the right person to see it... That's why when you think about and when you're writing these hooks, and the stories and headlines and offers and all that stuff, who you're talking to matters so much. If I go talk to some ... Do you think it's ... Imagine I walk up to Russell and I'm like, "Dude, I got this amazing idea. Imagine a website, but like instead of a website, it's like when they say yes to one thing, we send them to something else, like another page automatically, and we ask for more money. Again. And then we do it again. And if they say no to that, it's okay, we'll like, give them like a payment plan on something." Is that a new opportunity of Russell? No. You have to think through when you're writing these hooks and you're writing these stories, you're putting these offers, the very first step to go through is figuring out who you're actually speaking to and to that person, is it a new opportunity? Is it a blue ocean? It's one of the reasons my webinar does so well. I'm taking things that are already well known in another industry, I'm just changing who's hearing it. Does that make sense? Big a-has? Reason why I wasn't a psycho for leaving and being able to with all the expenses I had and a family to pay for? Does that make sense? Anyway. All right, so, hook. "Anatomy of a 500,000 dollar per month sales funnel." And he actually says it in the email. One of the very first things says, "While you're waiting I've got a fun story to show you. To share with you so you can be prepared. Video one: we'll show you the anatomy of a 500,000 dollar per month sales funnel. Want to see it? Also in this video, you can see one of the most trusted website designers battle a tiny blond female in a cage fight." What? Isn't that interesting? So every single email, every single piece of copy, every single page, every touch point with the customer. A lot of times why people don't have enough engagement is because they have the story and they've got the offer. They got the sales message and they got the offer but every sales message has a reason why you should be listening to the story. Which is the hook. We brainstorm many times hours on that. It is one of the easiest ways to give yourself a raise... Just come up with a better hook. These guys that have these offers that've been out there and they've been making tons of money with the exact same offer for years, the reason they can do it, they don't change the offer, they hardly change the story ever. What they're doing is coming up with new hooks. And they're just dropping new hooks and they're trying to drop new hooks to the same audience, and try to expand the audience. Anyway, I hope that that is making sense to you. And if you go through, start looking at it from that lens. Look at the way that people go through and they come up with this hook and that hook. That's the reason why we have swipe files and swipe files and swipe files just loaded with different cool ads... Because if we knew it was profitable, what was the hook inside that ad? And also the story inside that ad? Usually there's both inside an ad. And some kind of offer inside the ad as well. And then they go to the next page, there's another little mini-hook, story, and offer. And they go inside, and then finally you get to the main offer of the whole thing. Then you get to the main story. Does that make sense? Anyway, start looking at it that way and I'm going to ruin you because you're going to look at all ads, all commercials. That's the reason why we'll geek out about infomercials. If I'm late for a movie at a movie theater, I don't want to go to the movie. I don't. I actually want to turn around, and just go to the next time because I want to see the previews. Because I'm looking for hook, story, and offer inside each one of them. If you go and you ... In fact I did a very funny thing. Go Google ... I did this probably like a year and a half ago. I went through and I started looking ... I Googled "top phrases". "Most common phrases in movie previews." And what's funny is, guys, even though there's different movies, it's technically a different story, it's the exact same story most of the time. And you can go through and you can start looking. They're using the same pieces of copy in almost every single movie preview. The hook might be a little bit different, it's the same story though. Some dude's freaking out, "Oh, my gosh, unexpected event." We like him because of some affinity that the commercial made us have for him or the preview. We go through and the little tiny hero's too journey going on. Little epiphany bridge, epiphany bridge, epiphany bridge, unexpected, unexpected. It's this exact same ... It'll ruin you a little bit. But you also become a really good copy writer. Anyway, so take it from a guy who hated actually the copy side of this whole game for a long time. It is incredibly important to go through and just if anything else, just start looking for those patterns and how you're being sold. And how you're selling. And if it's not intentional, my guess is you can give yourself a very fast raise by making it intentional... All right guys. Hey, thanks so much. Hopefully this is helpful to you. I'm excited for the next episode as well. I'm going to dive more into the strategies I saw in a very deep level in each one of these email sequences and the patterns and commonalities between all of them, and how it actually drastically has effected my funnel. There's like, this whole other series and thing that I'm going and creating because of what I studied and learned, which I don't think we've really talked about. I know I haven't. I don't think I've ever heard Russell talk about it either, so. Anyways guys, hey, thanks so much and I will talk to you and see you, well, you'll hear me on the next show. Hey, thanks for listening. Hey, look, can't decide what funnel you need or need more in-depth training on how to use your current funnel? Find out which funnel you need at salesfunnelbroker.com and get your premium, pre-built funnels and training today.

Day 2 at Funnel Hacking Live focused on how you’re just one funnel away… On today’s episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like: Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc. Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people’s presentations. And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels. So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering day number two of the Funnel Hacking Live event. Hey everyone, so first off, I totally failed you all. I was planning on recording all these while I was at Disney with my kids and my family while it was still top of mind. The problem was that Disney with my kids and my family was insane. We did Disney, day one we went to Magic Kingdom and then day two we did Animal Kingdom, which were both awesome. We also paid for one of those guides that lets you in the front of every line, which was really, really nice. Not going to lie. Then we took a day off, but that day was super, even more hard. We had sick kids, and sun and fever and I got sunburned, it was awesome. Then the next two days we went to the Harry Potter land, did that and it was amazing. Then the next day we flew out and now we’re here. So I’m a little behind but I still want to go through the last three days of Funnel Hacking Live because it was such an amazing experience. So the last episode I talked about day number one, which was we kicked off Funnel Hacking Live and talked about going from 0 to a million, a million to ten and ten to 100. Kaelin talked about building her culture, Natalie talked about vulnerability. Then I did my Conversation Domination presentation, which was showing you how to get your dream clients addictively binge watching you on every platform that you live on. Warning this aggressive approach is only for people who truly believe in their message. That was a kind of fun one. Then we did the Operation Underground Railroad where we raised over a million dollars, I think I told you guys that last episode. If not, spoiler alert, we raised over a million dollars for Operation Underground Railroad, we showed the documentary and it was amazing. So that was day number one. I remember going to bed that night at about midnight. I had been crying all night and it was so emotional and intense and amazing and I was like, how are we supposed to go on for day number two? But the show must go on. So day number two started. Devon did what he always does and brings energy into the room, which was awesome. Then we started with actually, World Teacher Aide, and usually World Teacher Aide we do a big fundraiser for them, but unfortunately we weren’t able to this year because we were doing the project with Operation Underground Railroad, but inside Clickfunnels, a lot of people know this, every time you have a funnel that goes live, which means it gets at least 100 visitors, we donate a dollar towards World Teacher Aide. And we save that up for the entire year and we don’t tell Stu and Amy, we keep it top secret and then at Funnel Hacking Live we give them a big check for that. So this year’s check was $133,000, is that the right number? Over $133,000, so they came on stage, talked about World Teacher Aide. They showed a really cool video about it and we gave them this huge check, which was really cool. And what’s fun is that Stu then took the check, he had to fly home that night, through the airport, through baggage claim, and videoed him taking the check home, which was really, really funny. It was a big ol’ huge check. So that was amazing. After that I did a presentation called Funnel Audibles. I think of all my presentations at this event, that was the one with people I think resonated the most. I was really proud of it. It took us, about six of us 3 ½ - 4 days to gather all the data to be able to show that and create a presentation and everything. I think it gave people hope. Oh my gosh, this is not that hard. I could actually do this. I’m sure someday we’ll make a front end product or a video or a book, I don’t know, something because I think it was that powerful and important. But it was really cool. I saw people taking notes like crazy, taking pictures of everything, gasping. It was really cool. I was proud of it. So the title was, “Funnel Audibles: how to nail it so you can scale it.” I basically talked about how most of my funnels when we first launch them don’t have success. They kind of flopped. I showed a bunch of them like, this is the numbers. And most people, they create the first funnel and then they launch it and it doesn’t make money and they’re like, “Oh, this funnel thing is a scam. Russell is a scam.” And the reality is, no. It’s all legit. You just have to understand it. You have to make audibles. What was cool, my dad was actually in the room, the first Funnel Hacking Live he came to. So I actually had him come up on stage and I shared a story about when I started wrestling my junior year my plan was to win the state championship. My very first match I wrestled this kid named Nick Fresquez, and he had taken 2nd place the year before and he beat me pretty good. I remember I was devastated. I wanted to pout and tell people that wrestling was a scam and the whole thing was…you know what I mean? But my dad filmed the match and my dad was smart enough that that night he’d watch the match over and over and over again and the next morning I woke up and he’s like, “Okay, here’s what we gotta do.” I’m like, “No dad. I’m sad, I’m depressed, I don’t want to.” And he’s like, “No, we have to learn how to beat him.” So we started practicing the moves and how to counter the moves he did against me and all sorts of stuff. And we did that every single day for four months until the state tournament. At the state tournament I actually ended up wrestling Nick Fresquez in the finals. And what’s crazy is I actually ended up beating him with the same move he beat me with. And it was kind of crazy, cool. So I told that story with my dad, which was really cool and then he sat back down. Then I talked about funnels the same way. Most of our funnels don’t work amazing the very first time out the gate. You put them out the gate and then it’s like, you drive traffic to it, you see where all the numbers lie and then you make the audibles, the tweaks, the changes. We walk through what we did and why we did, and the psychology of what we’re looking for in each page. It was really cool. I showed the difference between trip wire funnels versus webinar funnels versus high ticket funnels, the tweaks and the changes that we have based on those, which was really cool. Then I actually had James P. Friel come on stage and he was talking about, he had a funnel called Rose Club for Men that he launched and it completely bombed, it was like negative in the hole. And then he messaged me and I told him to make a couple of tweaks, he made the tweaks and then it blew up and he showed the stats and numbers. It was really, really cool to see. It was these little, tiny tweaks and changes. So that was one of my favorite presentations. I really enjoyed that one, it was awesome. Then after that I had the time to take a break which is nice. I sat in the back green room and I had a chance to watch a whole bunch of our inner circle members share their types of funnels. The first is Dean Holland, he talked about the Ultimate Funnel, which are his free plus shipping funnels. Dean and I have had a fun thing, he’s been in my inner circle now for a couple of years and it’s funny because I’ll do something and he’ll be like, he’ll vox me and be like, “Russell, wait, I just saw that thing you did.” I’m like, “Yeah.” “Whoa, that’s awesome.” And then he’ll do it and try to one up me and be like, “Well, I’m going to try this.” And he does something else and I’ll see it and be like, “Dude, Dean you did that.” And he’s like, “I know.” We go back and forth to keep one upping each other. So his business, his model is pretty simple. He’s got free plus shipping, upsells, and then a thank you page webinar. And that’s kind of similar to what we’re doing nowadays and it’s really cool going back and forth. It’s so simple, so easy. So he showed his ultimate funnel and it was awesome. The way he does his free plus shipping funnels are amazing. Next was Nick Daughterty, I always say his name wrong. Nick Daughterty, did I say that right? Daughterty, boom I got it. Anyway, maybe not. Sorry Nick, I apologize. The gh is silent, anyway, it’s confusing. Anyway, he used to work for a company called The Truth About Cancer and they’ve done a whole bunch of huge documentary funnels. They did a 20 million dollar one on Truth About Cancer, they did The Truth About Vaccines, they did The Truth About Pet Vaccines and a bunch of other ones. So he came and talked about documentary funnels, which was really, really cool, especially since I’m building a documentary funnel right now for Operation Underground Railroad. So it was cool to see that. In fact, if you guys are Funnel University members, I recently funnel hacked the Truth About Cancer funnel, it’s one of the newsletters there. So you can go and see behind the scenes. But he talked about the strategy and how they did it and the psychology and how it worked and why it worked and it was really cool to see the behind the scenes of that. Nick did an amazing job there. After that Jason Fladlien got up and talked about three different webinar funnels that he uses. Evergreen one, NDA ones, Live ones, it was really cool to kind of hear different ways to do webinars that he’s done, which brought to my attention,  he talked about he does an NDA webinar where you have to sign an NDA then you can get on the webinar. It’s a big deal and it causes this intrigue. It reminded me, back in the day with Rippln we did this really cool thing where, it was really cool. To join Rippln you had to sign an NDA to be able to get in and it was a big NDA thing, which was really, really cool. So we got half a million members to join Rippln through this NDA process and it kind of re-sparked my mind about that and got me excited. In fact, you may be seeing a secret NDA thing coming out in the near future, maybe. So that’s exciting. Then we had lunch, after lunch Rachel Peterson came on stage, Rachel’s amazing, she’s like 9 months pregnant. It’s funny, I asked her to speak and at the next inner circle meeting I saw her and she was pregnant, and I was like, oh that’s exciting. Then I was like, “Wait a minute, when’s your due date?” and she’s like, “I’m speaking on your stage, I’m not going to tell you my due date.” So I didn’t know when it was, obviously it was close. But she was up there on stage and she killed it. I think she brought doctors in the audience, just in case she had a baby while she was onstage. Right before I met her, the very first time she went on stage, I gave her a hug and she’s like, “I hope my water breaks on stage.” I was like, “That is the coolest thing ever.” So Rachel got on stage and she talked about the hidden funnel, the relationship funnel, how you build these relationships with your audience. Her story is amazing. Two or three years ago she wrote a blog post about her tiny wedding ring. It was about how she was making money now and a bunch of people asked her when she was going to upgrade her ring and she’s like, “I’m not. This symbolizes my love and my husband and my family.” And it went crazy viral and had like 70 million reads before she got picked up by the Today Show and all these other things. It was just crazy. And then her whole thing, she had this huge flood of insane traffic and it’s like what do you do with all this? And it’s this huge transition to a relationship funnel, bringing them into this relationship with you. That’s the magic and the power and her presentation was awesome. After that, my man who was the most nervous about speaking at Funnel Hacking Live was Dave Lindenbaum. Dave’s amazing, he had this intro-rap that he spent two or three months writing that intro’d him getting on stage. He came out and his energy is so high and he did an amazing job talking about redemption funnels. So what’s a redemption funnel, I don’t want to spoil the surprise, the concept behind it is brilliant. The first time I heard him talk about this I was like, “Dude, your brain thinks in a way that’s different from anyone else I’ve ever met.” So redemption funnel is basically using sites like Groupon and there’s a lot of other ones, but Groupon is a good example. You sell something on Groupon or find other people who are selling things on Groupon and then you give them your product as a bonus. So he sells Kombucha kits, I never say it right. So he’ll go and either sell Kombucha kits through Groupon, or he’ll find other people selling similar things and he’ll give them on their thank you page after the buy a Groupon offer, “hey get a free Kombucha kit.” Which was basically a free plus shipping offer. So people who already bought something on Groupon then come to redeem their free offer, which is a free plus shipping funnel and it brings people into the funnel. And it’s insane because basically you’re getting the top buyers to come and redeem your free plus shipping. But they come because that’s what they bought. The free plus shipping is how they’re redeeming it. Anyway, it was brilliant and insanely good. Dave is a genius. He makes me nervous, with a microphone in his hand. Did he stick to his time? He was a little over, but he did good. We were very nervous about him sticking to his time, but he did awesome. After that Alison Prince got on the stage. Alison didn’t know what Clickfunnels or Funnel Hacking was a year ago. She came all in and she made the Two Comma Club before we got there, and she did it by building an amazing case study first and she did an amazing job telling her story. She is insanely cool. She is in the process now of selling off all her ecommerce businesses because she’s having so much fun teaching people how to do ecommerce stuff. She’s got three or four multimillion dollar ecommerce businesses, but she’s enjoying this part of the process even more. I tell people all the time, ecommerce is awesome, but the info side is so much more rewarding, I think. So she’s doing a lot more coaching now, which is cool. She’s killing it. She had a goal to hit Two Comma Club, before she got on stage, and somehow magically she did it, she crushed it. So Alison was amazing. After that Myron Golden got on stage, and if you haven’t heard Myron speak you should just go and search him on YouTube and listen to his Facebook. I could listen to Myron speak for days and never get tired of him, he’s amazing. So he got up and talked about four levels of value, which were so cool. I’m so grateful he shared that. Then after Myron got off stage, then James Barber, who is the Phantom of the Opera on Broadway, came and sang, which was cool. Not only did he sing, which was amazing, during his singing we had a couple who actually came up on stage, James actually brought the girl up, sat her on the stage and sang to her. Soon to be fiancé, she came on stage and he had her close her eyes, “I’m going to sing to you and I want you to imagine this whole thing.” So she had her eyes closed and while we were doing that, her boyfriend came up on stage, stood behind him, and then when he got done, he turned her around and her boyfriend was there and dropped to a knee and proposed, which was so cool. She said yes luckily for all of us, we were nervous. But she said yes which was cool. That was awesome. Then after that Todd, Ryan and I got on stage and did our Multi-Dimensional Marketing presentation, which was all the new Actionetics MD, which stands for Actionetics Multi-Dimensional, the new features in Actionetics. We showed it all and people went crazy and it was really, really cool. So we showed that off. You guys will hear more about that soon. I’m not going to go deep into that, because I don’t want to ruin the surprise for those who will find out about it here in the future, but for everyone at the event, they got to unlock a whole bunch of cool features and things that they’re all playing with right now. After that, we had Roundtable. So we had, how many Roundtable’s did we have? 48 Two Comma Club members sitting at a table, each at their own table and you could come ask them any questions you want. I had people tell me they would have paid $10,000 alone just for the Roundtable session. Because they’re like, I can talk to this guy and this guy. And it was cool because the coaches who were doing it were like, “I’m really good at this, but if you need traffic you should talk to this guy.” And they’d run to that Roundtable. “Hey that was good, but you should talk to this guy for this part.” And they were running around and everyone got a ton of value. So that was awesome. And that was day number two. Isn’t that crazy? We’re two days in and it’s like we’ve done more in two days than most events do in the entire event. It was amazing. So that’s kind of what day number two was. So day number one the theme was Impact and Income. Day number two the theme was One Funnel Away. So I talked about the Funnel Audibles, we  had people share a whole bunch of different types of funnels from free plus shipping funnels, documentary funnels, webinar funnels, relationship funnels, redemption funnels, what to do before the funnel begins, the four levels of value, then the multi-dimensional follow up funnels. So it was all about funnel strategy, it was all day number two and it was amazing. So the next podcast I will talk about day number three, which was called the Two Comma Club, how to get into the Two Comma Club, how to go from 0 to a million dollars before this time next year. So I’ll talk about that during tomorrow’s podcast. Thanks you guys for listening. Appreciate you all, and we’ll talk to you guys soon. Bye.

Listen as “The Goat Farmer” drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What’s Russell’s biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell’s team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. I’m so excited to have you here. Today I’m going to share with you a behind the scenes interview with my man, Mr. Dana Derricks. Hey everyone, welcome back to Marketing Secrets. If you have not yet subscribed, if you are on iTunes, please subscribe and leave us a comment. If you are watching this one YouTube, please click on our YouTube channel and subscribe so you keep getting amazing videos like this. Right now, what I want to share with you guys is behind the scenes of an interview that happened earlier last week. Dana Derricks is in my inner circle program, he just started year number two and when someone joins my inner circle, or they re-up after a year, I let them be part of what we call Decade in a Day. Decade in a Day is basically where I take a decade of my life experiences, my business experiences and jam it into a day for that person. Basically I do this about once a month with my inner circle members. And it was really funny because this time, Dana showed up and instead of just asking me a bunch of, or instead of doing a normal consult back and forth, he just came back and said, “Hey I have a whole list of questions I want for you.” Some were really good questions, some were off the wall, there were all sorts of place, it was hilarious. But there was some really powerful, strong things that came out of the interview and I thought between the humor and the gold, I thought it would be awesome to share with you. So I asked Dana if he’d be willing to let me share this with you guys. And luckily for me and for you and for everybody, he said yes. So I want to take you guys behind the scenes of a Decade in a Day call with Dana Derricks. Like I said, for those who don’t know Dana yet, you will appreciate and love his humor. He is a goat farmer, he’s speaking at Funnel Hacking Live, and some of these questions are amazing. With that said, we’re going to jump over to the interview and have some fun. What’s up Dana? Dana: Yo! What’s up? Russell: How’s it going man? Dana: Good, good. How are you guys doing? Russell: Amazing. (Other people greeting and cheering.) Dana: Oh this is going to be great. Russell: This better be great. Dana: Yeah, no pressure, right. Russell: We were betting before we turned it live, we’re like, “Is he gonna have any goats in the office with him?” Dana: Well, if it wasn’t so cold, I probably could have made that happen. Russell: That’s amazing. So obviously, I know you really well. Do you want to tell everyone who you are, who doesn’t know, and then we can have some fun? Dana: Yeah, we can do that. You’re in for a treat by the way. You’re going to like this, I’m glad I’m last. Whoever set that up, kudos to them. They deserve some treat, Mandy. Oh man. Hold your breath. Russell: Literal or no? Dana: You’ll be fine. You ready? Russell: I’m ready. Ready to rock and roll. Dana: Are we live? Russell: You’re live. Dana: I thought you had to press a button or something. Hey what’s up everybody? I’m a goat farmer, I don’t know technology very well. We’ve been live for 5 minutes, I’ve blown 5 minutes of my time. If you don’t know me, my name is Dana, I’m a goat farmer that Russell let into the inner circle. Also I write copy. And that’s about all. Russell: And books, a lot of books. Dana: Oh yeah. Russell: I got a few books from you this week and I was like, “Did you write both of these this week?” amazing. Dana: Kinda. Yeah did you get that package? Russell: Yeah, that was amazing. Thank you. Dana: Oh yeah, no, for sure. Russell: It was like, here’s the salad you can eat now and here’s what you can have after the BORT. Did you hear we changed it from BART to BORT? Dana: You did? Russell: A Big And Ripped Transformation and BORT is Big Or Ripped Transformation, so you get to choose. We’re calling Bart- Bort now. So feel free to do that, he’ll love it. Dana: Bort Miller, I love it. Yeah dude, the secret about sending stuff in the mail is it’s a lot harder to opt out of receiving mail in the mail, as opposed to like email. So that’s kind of the trick. Russell: During your presentation you should show that clip from Seinfeld where Kramer’s like, “I’m out.” And he breaks up his mailbox. Dana: That’s good. I like that. And you can tell when they do opt out because your stuff comes back to you. That’s awesome. Okay, so I guess I have something prepared. I don’t have slides or anything. I don’t really understand technology that well. So I have a list of just a bunch of questions I’m going to ask you, if that’s okay? Russell: Heck yeah. Dana: Alright cool. So there’s going to be three sections. The first is just business, the second is life, and the third is whatever questions we’re going to open it up to. You guys can ask me, feel free to pick my brain all you want. And then the audience can interject. I don’t know where they are, but if you guys can see anything that they’re saying, let’s do it. Cool? Russell: Let’s do it. Dana: Alright, I might, if you start talking too long, because I’ve got this spaced out just right, I’ll probably just cut you off, okay? Don’t worry about it, I’ll control the time. We’ll start off easy okay. What would you estimate to be the ROI on the spend of one goat over a twelve month period? Russell: For average humans or for Dana? Dana: You’d be surprised. I’d say average humans. Russell: For an average human it’s probably not very good. You can milk goats, right? Dana: You can. Russell: Can you eat goats? You probably don’t eat goats, do you? Dana: I wouldn’t advice it. Russell: You milk them, you shear them to get wool? Dana: No, they have weird fur. Russell: So just milk. Alright. Dana: Pretty much, milk and cheese. Russell: Milk and cheese. I bet you double the ROI. I bet you pay a thousand for a goat you get $2 grand back? Dana: That’s really close. That’s real good. Did John tell you that. Russell: No, that was off the top of my head. I had no idea. Dana: Nice. Good, good. You’re going to have goats soon. Russell: I have astro turf on my field now, they can’t… Dana: They’ll eat it, don’t worry. What would be the one thing you would suggest anybody starting out in business to focus on? Russell: Like the initial, when you’re first, first beginning? Dana: Yep. Russell: Probably focusing on developing yourself through serving other people, until you actually become amazing at whatever it is you want to sell in the future. Dana: So other people’s results instead of your own? Russell: Yeah. Go and serve people, get results, then that becomes the catalyst for everything else. Dana: Nice. What would be one thing you would suggest, anybody that’s already having success, to focus on? Russell: Is this going to become a book someday? This is like the chapters of a book. He’s pre-writing it, he’s making me write the book for him. Dana: Getting content one way or another. Russell: I can use this time however I want Russell. So people who are already having success, I would say the biggest thing is, a lot of times, especially with creators, we have success and then we get complacent for a while because I think initially when we start, a lot of times we are thinking about ourselves. And then you get to the point where it’s like all your needs are met. And most people sit complacent until they realize that this has nothing to do with them. Then you transition back to how do I serve people more? That’s when the next level of success happens. For me, business for me was selfish for a long time. I was trying to figure out how to make money, then my needs were met, and then more so, then it’s like, now what? It wasn’t until I really started focusing on the contribution side of it, then all the sudden, then it lights you back on fire again because you don’t….someone asked me yesterday, why don’t you sell for whatever? And I’m like, I don’t need money at this point in my life, this is about the contribution which is like, the exciting part. Money gets dumb. After you pay your house off, you’re like, well I don’t know what else to do. Dana: {Inaudible} Okay, awesome. Love it. What’s your biggest secret to building funnels? Russell: I don’t start building a funnel until I’ve found another funnel that I’m modeling, like a concept. So I’m always very clear of this is where we’re going. And number two I focus most of the effort or energy on the copy or the stories. Each page in a funnel is its own story that you’re telling, you’re crafting to get them to take the next action, and that’s where we focus. Anyone can do a funnel now with Clickfunnels. Woo hoo, I’ve got a funnel. It’s like understanding and mastering the story, even the short form story. I’ve got a headline and an opt in box, what’s the story I’m telling there? What’s the story on the landing page, and the upsell page? Basically taking the Perfect Webinar structure and breaking it down into, over a set of pages and orchestrating the whole thing together. So that’s where I spend most of my… Dana: Okay, would you also say it’s like, then connecting the dots too? It’s like taking them on a journey. Because people think you just throw them in the top and then they end up in the bottom. But you have to hold their hand throughout. Russell: Yeah, hold their hand and it’s like, when I’m doing a funnel I always think about if my mom was to come and buy this thing….like let’s say she bought this superman little thing. She’s like, “This is awesome.” And then she buys that and then she looks and “What should I get next?” and I’d be like, “Okay, let me explain to you why you need the next thing.” And it’s not like, I get people who all the time that ask me, their questions are like, “What price point should my upsell be?” and I’m like, that has nothing to do with anything. Price point is completely irrelevant. They just bought this, what’s the next logical thing that they need or they think they need to get the end result they’re trying to get. Whatever the price is, doesn’t really matter. It just doesn’t logically make sense. “I have this, now I need this, and this is where I’m going.” Dana: Dude, you’d be such a good goat farmer, because it’s like, they get out, they’re in the neighbor’s yard. So you gotta go over there to get over there, and you gotta bring just enough treats to get them back into your yard. So now they’re in your yard, which is an improvement, but they’re still not in the pen. Then you gotta get them over to the gate with another set of treats. Then you gotta keep them there long enough to get the gate open and then get them back into their actual pen. It’s the same thing as funnels, right? Russell: Goat funnel secrets. You should tell this, that’s actually really cool. That’s what you’re doing, that’s the name of the book we’re writing right now, isn’t it? Dana: Maybe. That’s awesome. What’s your biggest secret to traffic and getting people into your funnels? Russell: You know the answer to this already. But our biggest focus is Dream 100, at all levels. SEO’s Dream 100, PPC’s Dream 100, Facebook ads Dream 100. Dream 100 is affiliates. So it’s like, I’m a hyper, big believer in we’re not going to create traffic so who’s already congregating to that traffic, and then we Dream 100 them from every level, every aspect. We’re doing SEO stuff right now and it’s like, it’s funny because everyone’s like, “How do we get back links?” and it’s like Dream 100. “What do you mean?” I’m like, “Find who’s got the best blog with the best traffic, the best page rank, we Dream 100 them and get an article, and then that gets the dream link we want back and that solves all problems.” Dana: Awesome. What’s your biggest secret to converting traffic once they’re in your funnel? Russell: I always say that the world we live in right now, there’s two steps. The front end direct response, it’s all conversion to get somebody to do whatever to get them into our world, and then when they’re in our world I transition from, I don’t transition away from direct response, but I layer in branding with direct response and now it’s like personality and direct response principals together. Because the front end doesn’t, personality doesn’t get somebody to opt in, typically a new person. It’s like hard core curiosity, the right hook to get somebody in, and after they’re in, to keep them there, it’s like I instantly transform into brand and personality and things like that. The better connection I can build with people the faster, the easier the conversion is. So it’s like putting in all this time and effort into building trust, rapport and the conversions become easier and easier afterwards. Natalie Hodson did a video I think two nights ago. I watched it last night, a Facebook live. It’s her like, “Don’t buy my courses.” And then told her whole story about why she started doing this and how she, it told her whole story of how she came into this business and how much money she has to put in ads to sell a book and how she’s able to have…told that story and I told her, I voxed her like, “This is so good. Everyone who opts in, make them watch this first because they will instantly love you, and then they will buy everything else you have from that point forward.” But that would be horrible as a front end ad. Nobody would ever buy off it. But you convert them in, use that attention now to build a brand and a connection and then conversion becomes super easy. Now its just taking them on a story of your life and you’re offering them bits, the story of how you created that and how that story comes back to them. Dana: Love it. So with that too, that’s part of the strategy of entertaining and putting out, just letting them into your life. And I think it’s important for people to know too because ultimately, looking at the stats, that stuff you could argue is a waste of time, but at the end of the day it’s not because you’re doing exactly what you’re suggesting, that’s the overall strategy on that, isn’t it? Russell: 100% Because I could do an offer nowadays not to my own audience, if I try to drive traffic to it, it would never convert. But I do that same offer to my audience and we’ll do a million dollars in a webinar because it’s like, they love me, they trust me at this point, they have a connection with me, if I’m creating it, whereas with cold traffic it wouldn’t work.  It’s that, I don’t know, when I got started in this game it was 100% direct response, and there was like the branding guys who I always hated. And now it’s like, the mushing of those two worlds together. Direct response to get them in, and then the branding to build a connection and then the hand off is like, I think that’s the future of marketing. Those two schools of thought merging together into a super power. Dana: That’s awesome. I totally get that as a direct response guy. Okay, before I ask the next one, I have to just throw a disclaimer. I was not involved in all of the question selection. So, just putting that out there. Okay, so I wanted to clear the air and dispel the rumors. Is the CEO of Lowkey Pages actually running the company from prison? Russell: I think so. Dana: Okay, awesome. Russell: I’m pretty sure. Dana: Must be, with the branding it makes perfect sense. Russell: Did you know that the real CEO of the real Lowkey Pages got, anyway, I probably shouldn’t say it publically on video. Never mind. Dana: I didn’t do any back research on that one, that was a mistake. What’s your best advice for somebody deploying the Dream 100? Russell: I think it’s understanding tiers of levels. When I first got in this game I remember the people that I was trying to connect with were Joe Vitale, Mark Joyner, all these guys who were legends and I tried so hard to get their attention. No matter how creative I was it just kind of fell on deaf ears. I remember being offended and kind of upset at first, but I was, I don’t know, I was just kind of a nobody at the time. So after trying it out for a while and not having success I was like, this doesn’t work. Then I met a bunch of people that were kind of at my same level, or a little above me, but they were approachable. It was guys like Mike Filsaime, I don’t remember who it was back that, but a bunch of guys like that. We were all kind of the same level. So I started connecting with them with Dream 100, and because they weren’t up here, they were here, we became friends and we also crossed with each other, helping each other. It was cool. In a very short period of time, within a year, year and a half, all of our businesses came up to these other guys. At that point I started contacting these guys again and they were like, “Oh I see you everywhere man.” And I’m like, “I’ve been sending you stuff for years and you never respond back.” And then they answer your call and it’s like, “Yes, send a package to Tony Robins, that’s amazing. He’s probably not going to do a deal with any of us.” It took me 10 years to get Tony to finally promote something, 10 years of my life, and he was like, “Russell’s book is awesome, you should read it.” But 10 years it took. That’s awesome, but what’s better is look around at the market right now, and who’s kind of at your level and start connecting there. It may not be a billion dollar win over night, but a whole bunch of little wins add up and eventually you’re best friends with whoever you need to be up here, at that level. So I think that’s the biggest thing I would tell people. Dana: Man, I hope the inner circle is listening. Because that is a great lesson for all of us. There you go. How many times were you on the verge of completely giving up? Russell: Like how many days did that happen or like…. Dana: How many different times do you think? Russell: There were a lot, one happened early. It lasted a couple of weeks. Oh, I’m going to figure out the piece. After our company collapsed and I had to lay off 80 people overnight, it was everyday for two years. I would have quit if I didn’t have tax obligations to the IRS that would have thrown me in jail if I would have quit. I had some really good motivators. For two years I hated this business, and I did not like it even a little bit. Until we finally paid the IRS off, it took that strain off, where it’s like, now creativity could happen again and then it became fun again. But a lot of times, I sometimes nowadays even, it’s funny because some days it’s like, why are we doing this? I don’t know what causes that, but I think for me, whenever that does happen it’s like a selfish thing. When I’m thinking about myself more, but what’s cool is I’ll go to bed and sit there miserable and see my phone and I’ll see a bunch of voxers from people and every time I have a voxer and someone says something nice to me I star it. So I have a whole list of starred ones, so I’ll go and listen to those. And all these people who are like, I got one of yours in there, I got other people. It’s just like, you hear them, their gratitude for what you’re doing. Thank you for what you do…it’s like alright, that’s why we do this. Then we’re back into the game. So it’s less often nowadays for me, for sure. During the down times it’s tough and it happened a lot. Dana: That’s awesome. Okay, cool. And he’s definitely not lying folks, because when I was out there writing copy for you, I remember somebody did something stupid, I don’t know, somebody said something or whatever and you got like, “Geez, seriously?” You’re like, sarcastically I think you said, “I don’t want to be CEO anymore. I just want to create stuff.” And I’m sitting there in the corner, thinking, I glance over at Dave thinking, “I’ll be CEO.” Russell: I want your problems, Russell. That’s awesome. Dana: Yeah, so I’ll be on deck. Russell: I think about this a lot. My goal was never, 15 years ago when I started I wasn’t like, “Someday I’m going to be CEO of this big, huge company. I’ll be on video.” No, I just wanted to create. For me this is art. Why do I keep creating funnels? People are like, “Your company is doing great.” It’s the art for me. I’m an artist, this is how I do my art. I just love it. A lot of times I would much rather hang up the CEO hat and go back to the art of doing the thing. Dana: Yeah, it’s awesome. Looking back, what do you wish you would have done differently? Russell: From Clickfunnels as a whole, or business as a whole? Dana: Yeah, let’s look at business as a whole. Russell: I think, man, the first 10 years of my life I was running around trying to be all things to all people, and like 3 ½ - 4 years ago was the first time I was like, kind of set my flag in the ground what I was going to do. As far as Clickfunnels as a whole, looking back on it now, I would have started a software company way faster. That’s 100% sure. Of all the business models I’ve done, it’s the one I like the most. But I would have done it different too. I think if I was to start over from scratch, I would have just done Clickfunnels and that would have been it. We wouldn’t have had Backpack and Actionetics and all these other things. I would have made it simpler. I look at some people have software where it’s sticky but it’s simple. Like it does one thing. There’s power in that. You’re tech team can focus on making that one thing better and better and better as opposed to… Like right now, our biggest problem we’ve had until just recently is our tech team can focus on this part over here, and it’s like, “Okay, everyone move over here and over here.” So now we’re at a point where, as we did that the last time through, we are taking focus here. We hired a whole bunch of people to learn it while they were in there focusing and then we left, and now they’re focusing on making it better. The mistake is three years to get to that point. So I think I would have made simpler software that everyone could focus on one thing. That’s the thing too, with Clickfunnels I have so many messages I have to sell now, so many. I would have focused on just a simple message, simple tool, simple thing. Dana: I love that. Do you know what a Juicy Lucy is? The burger? Russell: No, sounds amazing. Dana: It is. It might be a Minnesota thing. So Brandon and Kaelin flew out for a Viking game and then we went and hung out for a while and they took me to this bar in this weird neighborhood, it was really sketchy, to get a Juicy Lucy. So it’s basically a burger with cheese in the middle, and it was this place called Matt’s Bar in St. Paul, Minnesota, it’s world famous. Anyway, we get in there, and I’m with Brandon and Kaelin, we get in line for the burger, it’s just a nasty looking place, really bad, but great burger, world famous. And what we noticed was, they served us the burger with fries and ketchup and a napkin in a crappy little basket, and then we had water. And then I think it was Kaelin, was like, “Hey, do you have ice?” And they’re like, “Nope.” A bar without ice. And I was like, someone else asked for something but then I asked, “Do you guys have a fork?” “Nope.” So they have Juicy Lucy’s and French fries, and they do that better than every other person and that’s why even despite all their shortcomings they’re the best. So it’s a good a lesson, I think, for everybody. Alright, lightening the mood a bit. Did you know that James P. Friell is actually a really nice guy, deep down? Russell: He’s actually a nice guy, deep down. Dana: He is. Russell: I see glimpses of that, I think it’s possible. Dana: Is he there? Where is he? He has the day off. Russell: Did he leave for the day? Woman: I don’t know. His computer’s here, I don’t know where he is. Russell: His computer’s here. We’ll make fun of him when he gets back. Dana: Of course he’s probably skipped out early. Okay, what are you glad you did and wouldn’t change, business wise? Russell: Biggest thing I’m glad I did, and this took me 12 years before I did it, was actually bringing in partners. I was first 12 years like, “No, I’m Russell. I’m the guy who started this business, blah, blah, blah.” So because of that, you could hire people, but that’s it. Clickfunnels came around, Todd and I sat down and brainstormed the whole thing with Clickfunnels and he’s like, “Hey, I’m only going to do this if we can be partners instead of like an employee.” And I was just like, ugh. And the prideful Russell was like, “No, I’m not…” but then I was like, witnessing my whole business crashing, I’d been humbled a lot. I was like, “You know what, let’s do it.” And it transformed everything. So grateful for that, and I think if I was ever to start a company again, I think my first step before everything, would be assembling my Avengers team, or my Justice League team, whatever you want to call it, before it got started. I need the best in the world of these 5 spots. I gotta identify, here’s the 5 or 6 people, the things we need and I’d go and spend the first year just recruiting those people and getting them in place, then create the thing. Instead of starting as an entrepreneur and hiring employee one and employee two, it’s so much faster just to go the other way around. Dana: Awesome. What’s the craziest thing you’ve ever sent in the mail? Russell: Physical mail? Dana: Mmmhmm Russell: I don’t have mine, but I’m going to tell you my friends story because it’s the craziest ever. Dana: I think I know it but.. Russell: Did I tell you this already? So my friend, he pooped in a box and then he mailed it, and apparently it’s a federal offense to send poop. He did it at college and the college mail room got it and smelled it, and he actually got expelled from Brigham Young University, but it never went through the mail. But apparently it’s a federal offense to mail poop. Dana: Wow, so it got intercepted before it departed from BYU campus? Russell: It could have been bad. Dana: Wow. Okay, so I don’t recommend that. Russell: I think the weirdest thing I’ve ever mailed, not mailed but it was like pizza, I’ve done this a lot of times, called up a pizza delivery place wherever a guys at and deliver like 10 pizzas at once. Stuff like that. Dana: yeah, just to get people’s attention. Russell: Yeah, it works good. Dana: Love it. What’s something that having a team relieves you from? Russell: It lets me, like right now with Clickfunnels people ask me, “How do you keep up with the software?” I’m like, I don’t. I use it and I complain and that’s all I do. And that team does everything. So I don’t have to worry about that. I only have to focus on the part I like, which is the marketing. And that’s all I have to, I get to stay within my unique ability and not the blend of all other things. And I think that’s the key of, in fact, James P. Friell if he were here, he’d quote some famous old guy who said something that was really cool. But the division of labor, something, something. There’s the quote, he can find it for us. Basically letting me do my unique ability and having every other person do their unique ability as opposed to other things. Mandy, when she started coaching with us, it was really cool. She gets to focus on the coaching of it. At first I was like, “Okay and then do this and this and this.” And then she struggled. The administration of it wasn’t very good. Melanie is amazing at administration, how about Melanie help Mandy, and now it runs awesome. And Melanie is the most amazing person at that in the world. So it’s like, everyone has a good and unique ability, whereas I used to try to bring someone in a role and give them 30 things to do, because I thought they should all be able to 30 things. When they did one thing with their unique ability and everything else just sucked. I did a podcast on this a little while ago, but I think the reason is because as entrepreneurs, we start the business initially and we have to do all 30 things, and we suck at most of them, but because we have so much brute force, we have success. And then we hire people, expect them to do 30 things like we did, and that’s the wrong way to look at it. You bring someone to do the one thing and be the best at that. They take that piece away from you and do it a million times better and then you can keep doing that. That’s what gives me the ability to do that, just focus on my unique ability and just nothing else. Dana: Love it. I reserved 30 second timeslot for you to give a shameless plug to something you’d like to sell, starting now. Russell: Hey everybody, welcome to the pitch section of the Decade in the Day. I would really like to sell, I have nothing else to sell these guys. I kind of want to do….I got nothing man, I don’t even know. Oh I know what we can do! Okay, you see this book, it’s pretty cool. This book I’m not going to sell, but we just wrote a book called Network Marketing Secrets for MLMer’s, and it’s exactly this thin and it’s got cartoons like this in it. It’s so awesome. So that’s going to go live in like a week and a half, so you guys should go buy that, even if you’re not in network marketing. Just to support me and to funnel hack me. Dana: Awesome, love it. How do they get it? Is there even a URL yet? Russell: There will be networkmarketingsecrets.com. Dana: go there. Okay, dude that was actually really good off the cusp like that. Well done. I should have given you a heads up. Okay, now I have reserved myself 30 seconds for a shameless plug. Mine’s more rehearsed. Go. So all the time, people ask me, literally all the time, “Dana, how do you sell a book for $2,000 when everybody else sells them for $20 bucks? How do you charge $20 grand for something that other people charge $500 for? How do you make so much money as a goat farmer with only 4 goats in your herd?” and I’m just like, dude, it’s simple. It’s the Dream 100. If you haven’t had a chance, or if you don’t know what the Dream 100 is, go get Chet Holmes Ultimate Sales Machine book. If you do and you’re ready to just go hog wild in it and explode your business, then go get the Dream 100 book. Russell: Where do you get the Dream 100 book, Dana? Dana: Dream100.com. Okay, cool. Russell: What’s the price on it, is it still….? Dana: It’s $2 grand, well, unless you find the secret link where you can get it free plus shipping. But yeah… Russell: Is the secret link dream100.com? Dana: forward slash free. Don’t share it. Oh boy. What’s the biggest domino you tip over every day? Russell: Dang, these are good questions. Every day? For me now, it’s making sure that my team all has what they need to get done what they’re doing.  I look into my role now, it’s less of me doing things and more of me coaching people who are doing things. Making sure that everyone has the ability to run in the morning, so they’re not waiting on the direction. You know what I mean? And we have a lot of east coast people, so before I go to bed at night, I try to make sure east coast people have what they have, so when they wake up 2 hours before I do, they can start running. That’s the biggest thing. Dana: Awesome, that’s great. I heard the internet speed in Boise is capped at 1.5 Megabits per second. Is that really true? If so, how can such a successful tech company be headquartered there? Russell: Is that true, Melanie? Do you know? Melanie: I have no idea. Russell: I have no idea. We do get angry though, often at it. Is that really true? Dana: I have no idea. I’m in a much more rural area, so I doubt it. I just published my 5th earth shattering book for entrepreneurs and sellers, should I keep writing more and put them on the shelf for a while to collect dust and do nothing at all with, the hundreds of hours invested in them, or start promoting and sell them? That’s a jab at myself because you called me out on the last mastermind. Russell: No I think, what’s funny though, at the last mastermind is where I had my big epiphany too, of focusing on the value ladder, and then all our creativity should be focused on the front end of the value ladder, bringing people in. I spent almost every day since then, trying to get the rest of my value ladder in place. I’ve killed two businesses that both made over a million dollars a year, because they didn’t fit in the value ladder. So I took that to heart and hopefully you have as well. But I think that’s it. You can keep creating stuff, but as long as there’s the back end to support it. Dana: Love it. The only other time I went to Orlando Florida, my fiancé ended up coming home pregnant. Should we put out a PSA to warn couples traveling there for Funnel Hacking Live that there’s something in the air down there? Woman: Did you hear Melanie’s laugh? Russell: Melanie’s dying over there. Are we doing a wedding when we get down there this time too, so it could be, the first time you got pregnant, the second time you got married? Dana: I got people lobbying for it right now. It’s going to become a hashtag, yeah. Okay, I’m just going to skip to the good ones. I read about a story about a farmer who was visiting your house, that tripped into your pool, in the pitch black, and fell flat out on your pool cover and nearly ripped it apart, and scared all of your children in the process. Is that true? Russell: It is so true. I wish the camera would have been rolling for that, because it was amazing. We have a pool color that’s the same color as the cement around it, and it was dark outside. So Dana goes and walks right to the pool cover and it’s like woosh. And my kids are like, “No!” it was amazing. Dana: Oh man. Okay, finishing up here. Will you sell me your domain name Dream100secrets.com please, you’re not even using it. Russell: Do I own that one? Dana: Yeah, you’re not using it though. I could use it. Russell: I might be up for that. Definite maybe, definite maybe. Dana: Just think about it. Okay, well I’ve exhausted all the good ones. Unless there’s any good ones in the chat. Russell: Did we check the chat? I have no idea. Woman: Everyone’s going crazy. Russell: Everyone’s just laughing at you. Woman: “Loving this.” “This is amazing.” “This is gorgeous.” Russell: No good questions. Dana: That’s alright, unless you have anything for me? Russell: Let me think. When are you launching the super funnel? Actually, did I tell you what we called it inside our office now, for us? Dana: This is going to be good. Russell: Which board is it on? There it is. This is called Project Mother Funnel. This is our Mother Funnel that sends people all the way through our value ladder in the shortest period of time possible, in the most exciting way possible. AKA, Project Mother Funnel. My question for you, with your new value ladder and multiple front ends, when is your Project Mother Funnel all going live? I’m holding you accountable. We gotta cover up that wall. Dana: I know, I wish I could show you through that wall. It’s still there. I’m going to say ASAP, how’s that. Russell: I love it. I’m getting this done by my birthday, March 8th. It’s my birthday present to myself. Can you get yours done by March 8th? Dana: I’ll do it. And what’s the bet then? Who has to do what? Woman: That’s how you motivate Dana. It’s not money. Russell: That’s good. Let’s see, I has to do with wedding or goats or both. Dana: Yep. Dave: If you lose, Dana, you get married at Funnel Hacking Live. Russell: He wants that though. Dana: I actually do. Russell: They want a beach wedding. So on the beach we could do it. Dana: We could bring the beach to us. Russell: I have sand, there’s sand in Boise. We could bring it in the room. It’d be a pain but it’d be worth it. Dana: How about you have to bring a goat to your office for a day, if you don’t hit yours. And I have to sleep with my goats for a night. Dave: You’d enjoy that though… Russell: Yeah, there’s different levels of that. Dana: There we go…I have to….Don’t knock it until you try it guys, geez. Russell: How about this, if you get the whole thing live by my birthday I may be willing to sell you Dream100secrets.com, if not I’m launching a competitor product, I’m going to take you out. Dana: Geez. This is going to be a nasty smear campaign. Okay, deal. I take the deal. Russell: That’s awesome. Dana: What happens if you don’t get it by March 8t? Woman: Oh, he will. Russell: Goat for a day, I’m in on that. Dana: Okay, that’d be actually a good episode. Alright, thank you guys. I appreciate you. Russell: Thank you Dana, you’re awesome, man. Have a good weekend.

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today’s episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell’s kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell’s remote team works out so well. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everybody, I hope you guys are doing amazing. A couple of things, first off, did you have a chance to go to marketingsecrets.com recently? If not, it is a gift to you guys. We have been archiving and categorizing and making amazing magic over there and not telling anyone about it yet. So if you go to marketingsecrets.com you can find all back archives of the show, the videos of the show, transcripts of the show, plus a whole bunch of other amazing things are coming in there. Funnel Hacker TV is now all archived on marketingsecrets.com. Behind the scenes show is over there. We got tons and tons of stuff. There’s my beautiful wife. Hello. Hold on. Alright, I’m back I had to talk to my beautiful bride for a second there, for those who are listening, you probably have no idea what’s happening. Anyway, what was I talking about? It must have been awesome, because I totally forgot. Oh marketingsecrets.com. So check out the blog, so much good stuff there. It’s happening, we’re adding and we keep making it better and better. In fact, we got this new insider’s guide in there that are basically a book. An entire Dotcom Secrets, Expert Secrets book, just we’re doing it all in blog post format. First one that’s going live this week, 11,000 words, all focused on network marketers and funnels for them. I hope you guys enjoy it, go check it out. Alright, I just wanted to share something cool. If you listened to the last podcast, I was kind of, I don’t know if I was whining. But after I got done with the kids wrestling practice, I was just like man that was hard. None of them wanted to be there, they wanted to be there, but it was a lot harder than I thought. Kids broke out in fights in the middle of practice. Collette was gone to do a barre class, so Ellie came out with Norah and had a big poop. So I’m changing a poop while I’m trying to coach. It was just crazy. So anyway, Sunday, superbowl Sunday we went out to the gym because, I don’t know, I like watching the commercials, but I don’t really care that much about football. The night before was the wrestling superbowl basically. Penn State and Ohio State wrestled and it was the greatest dual I think I’ve ever seen, ever. So that was my superbowl, Saturday night. Sunday it was just like going to church and then playing with the kids and then coming in for the commercials. That’s kind of how we do it. So anyway, I’m out in the wrestling room, and Aiden, my little 7 year old, who the whole time is like, “I don’t want to wrestle, this is scary.” All that kind of stuff, he’s like, “Dad, watch this.” And he did the moves. He did them the way that I taught him. He did his drop step perfectly and then he came and did a push pull, he did his under hooks. Everything I taught him, he did it perfectly. And he was all excited. I was like, “oh my gosh. It is already happening. He actually liked wrestling, even though he hated the entire experience, the next day when he knew the move, he loved it.” It was exciting and I just wanted to share with you guys because I thought it was awesome. Alright, so I got one quick thing to share with you guys today, as we are about to start a week long crazy hack a thon with Todd, and Ryan and everybody in house. And this is something we learned from the Book of Remote. If you haven’t read the Book of Remote yet, or Rework, actually anything from those guys over at 37 Signals, they’re awesome. I can’t remember, I think it was Remote. When we launched Clickfunnels initially we were thinking about making everyone move to Boise and that kind of stuff. And then we decided not to and do more remote. So we got about 20 or so people in Boise and then everyone else, 130 people are all remote, which is crazy. So we use a lot of what Jason Fried and those guys have trained on, it’s like our Bible for growing our company because they grew Base Camp and did something similar. But once we had talked about being Remote, was once a quarter they bring everyone in together to get that proximity, so they can work together for a week and then they go back out on their own. So that’s what this week is. Everyone’s flying in and we’re all going to be together and we’re working on a bunch of really cool things, for Actionetics MD, which is going live at Funnel Hacking Live. What’s Actionetics MD, Russell? Oh, only the greatest thing ever. If you thought Clickfunnels was cool before, thought Actionetics was cool before, wait until MD comes out, because this is where we’re taking it to the next level. I’m excited for that. So I encourage you guys if you have a remote team, get them together, come together. Tony Robins talks about that, proximity is power. So even if you have a remote team, that’s okay, get them together, fly them together, go to a hotel room, something. Get them together because that proximity is power and it gives you time to brainstorm and be together and amazing stuff happens from it. So if you haven’t read the Book of Remote, go and read it, because you can build amazing companies and cultures, even remotely like we have, which we were really scared of initially, but it’s worked and it’s worked really, really well. But the big key of it is what we’re doing this week. So I’m sure if you’re watching Funnel Hacker behind the scenes show you will see a little behind the scenes of what’s happening. If not, you’re missing out. So be there or be square. Alright guys. Appreciate you all. Have an amazing day and we’ll see you guys soon. Bye everybody.

Some thoughts I had after staring at a blinking cursor for three hours. On today’s episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode: Why it’s hard for Russell to teach how to find the big idea. Why you need to find the opposite of a pattern in order to find your big hook. And why you should buy your Funnel Hacking Live tickets now if you haven’t already. So listen here to find out how you can figure out your next big idea. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everyone, it’s late at night. I was supposed to go to bed like two hours ago because I have to get up early. But no, my kids decided that even though it was Martin Luther King day and they had no school all day, they didn’t do homework until right now. So I’m up getting them to finish their homework. So anyway, I thought I’d take a quick break while they’re doing their stuff to come talk to you guys because it’s been a little bit and I’ve got something really fun to share with you today. So today I had a chance to go to the office, which is really fun because we just got this flow and this rhythm happening now with the systems and the agency and all this stuff. And it’s just exciting and a lot of fun, so I was really excited to go in there today. And then I have a bunch of tasks I need to do and one of them I’m already working on. The sales, like an explainer video. So explainer videos are like those little cartoon videos that kind of explain what you do in a short period of time. I don’t want to brag, but I’d say I’m probably the best explainer video script writer on planet earth. If not, I’m going to take that credit for myself. Because I wrote Rippln ones that did 1.5 million members in 6 weeks even though the company never went anywhere. I did the Prove It ones that built a half a million dollar company this year alone, in the last three years, off of one video. Obviously there’s a lot of other stuff happening, it’s an amazing team. I’m not taking all the credit, but the explainer video was mine. So proud of that. The Clickfunnels ones have done super good. So I’ve probably done, I don’t know, two dozen explainer videos and I’m just really proud of them and I think they all have turned out good and done amazing things. When you write for them, it’s different. Because you have to write in a way that would be fun to be animated, be interesting, be engaging, all those kind of things. But what’s interesting, I was writing this one, we have a new part of Clickfunnels coming out called Actionetics MD, that’s all I’m going to tell you guys right now. And today I needed to get the video script done so the explainer video guys could start animating and sketching and getting it all done in time for the Funnel Hacking Live Event. Because I’m going to be showing the video there when we release all our new awesomeness that I can’t tell you about right now. But it’s going to be so amazing. My goal is to get all of you guys to start using Actionetics 100% and I think we have, last time I checked 10-12 thousand people who are on the full Etison suite who are getting, who have Actionetics, but there’s still the 40 whatever thousand customers that aren’t using it yet. So it’s like, how do I get everybody to use it because it’s awesome? So the biggest thing was just make it simple, better, easier, more awesome, so that’s what we’re doing a big sprint right now from the dev side, to get it all done and live by Funnel Hacking Live. So those who are at Funnel Hacking Live will get first access to this amazing-ness and everything. So make sure you’re at Funnel Hacking Live, if you’re not you’re missing out because it could be six months or so before we release it to everybody else. So if you want to get the features early, go to funnelhackinglive.com get your tickets before they are all sold out. They should be sold out this month, in fact, we’re doing a big push starting tomorrow. Anyway, I digress, I’m sharing this because I’ve had a lot of people, in fact, I’ve had a lot of companies since then come to me like, “Hey Russell, write me an explainer video, we’ll give you equity, we’ll give you percentages.” Blah, blah, blah. Because that’s kind of what Prove It had done and obviously it worked well for them and for us and for everyone. But I’ve just told people no because I just obviously have a lot happening in my life right now and I don’t have time to really write explainer video scripts for people. But for my own stuff obviously it’s still important. I was like, how do I write this thing? It’s funny because the thought that came through my head before I started writing this was, what is the hook, what is the big idea? Those who were at Funnel Hacking Live last time heard Todd Brown, came and spoke on that. The big idea, the big hook. And as I was sitting there with my blank sheet of paper, the little cursor blinking as I’m trying to figure this out. “What’s the hook? What’s the hook?” I know what the product is, I know the differentiation points, I know it’s exciting, but what’s the hook? You have to have the right hook. And I think, I’m going to talk about Todd Brown for a while because I love Todd. I respect him and I think he’s amazing. I think that what I’ve gotten, I think I’ve done a good job getting our funnel community and our marketing community understanding funnels and things like that. And I think we’ve gotten better at understanding structure of funnels and how and where and front end funnels versus back end funnels, how to do the perfect webinar and all these cool things. But I look at Todd and what he studies and geeks out on, and he hangs out with all the Agora guys and they’re always talking about the big hook and the big idea. What’s that thing that drives the rest of it? And I don’t talk about that a lot publically, probably because it’s not something I can…it’s hard to reverse engineer. It’s like, okay here’s the pattern, here’s how it works. The pattern of the hook is like the opposite of a pattern. Most stuff I teach it’s like, here’s the pattern, where’s the hook? Is like the least pattern-y thing ever. It’s the opposite of the pattern. It’s the pattern interrupt that becomes the hook. So I never talk a lot about it, but when I’m doing my own stuff, I do it. If you watch my webinars, all the stuff that I do, I’m doing it all the time. And I sat there today for probably 2 ½ - 3 hours with a blank sheet of paper with that little blinking cursor, that you just want to, you wish you could delete it but everything’s deleted, that’s all that’s left, that little blinking cursor mocking you the whole time. And my whole thought was, “What’s the big idea? What’s the big idea?” and I was asking in my company, “Okay, we know what Actionetics MD is, what’s the big idea, what’s the big hook? Why should people care?” and it took a while, like I said, 2 ½ - 3 hours before I was like, I got it. And as soon as I got it, in my head the story just flows, because I’m visualizing taking people on a journey and the process and story and how it fits together and how we illustrate this, and those things come fast. But man, that hook is the hardest thing. I’ve had webinars where I’ve spent two days in front of a white board trying to figure out a headline, the hook. What’s the thing that gets somebody into a webinar? And I think that I’ve probably done a disservice inside of the funnel hacker community where I don’t talk enough about that because again, I don’t know how to reverse engineer and teach it. But it is the key. I’m so grateful for Todd Brown talking about that so much. Because he’s the one that talks about it the most. I wish that we talked about it more in the community. Maybe this podcast is kind of the first time of me kind of bringing it out. But I just thinking about that, what’s the big hook? Why should someone care about the thing you’re selling? What is that, what’s the big reason? What’s the big idea that you have? So look at the big campaigns that you’ve seen around you. Every market there’s big things happening. I look at when we launched Clickfunnels, I tried a bunch of different messaging and funnels, but the funnel that worked was a webinar funnel, the process was, I’ve talked about this before, having a webinar and then on the thank you page having a trial. That was the process work, but the hook was this concept of funnel hacking. That was the big idea that got people to be like, “Oh my gosh, I understand it.” That was the big idea that drove Clickfunnels. The thing about that, the markets you’re in, if you guys are in financial markets, look at Agora, what they’ve done. Some of the biggest campaigns are, when Obama ran for a second term, it was called the end of America that was the big idea that drove this huge thing. If you look at recently, there’s probably been 8 thousand crypto offers that have come out, but Agora’s the one that did, I think they did 30 million dollars in their webinar in like a 2 week period of time. But what was the big idea? What was the big hook that they had? They was something there, I studied it. I don’t know if you did, but you should have. If not, it means you’re not listening to funnel hacking. Look at these people who are making insane amounts of money and reverse engineer the campaigns from everything. A lot of people think funnel hacking is just like, “Oh, well they have a landing page and an upsell page, down sell page, and this price point.” That’s the beginning of funnel hacking, but it goes deeper. I don’t know about you but I get every webinar, every video sales letter, everything that I look at I get transcribed so I can read it. What was the hook, why did this work? What was the big idea that they were doing that made this separate? Because man, if there’s 800 crypto webinars, why did one do 30 million and all the rest did, even the big ones did a million. There’s something different here, what’s the big idea that they led with? Look at the weight loss industry, look at Prove It. Why did Prove It blow up? It hit keto at a time that was right. Dave Asprey blow up, because took this, the Atkins diet, it’s not the same, but he took the Atkins diet, and his big idea was this thing of butter in your coffee. Boom, that big idea of putting butter in your coffee. It was just a ketogenic diet, it wasn’t this new thing, but he was like, “Butter in your coffee” Boom, Bulletproof was born. What’s the big idea for your business? I can’t tell you that, I can’t reverse, I can’t doodle something that shows you, here’s how to find your big idea. Maybe I can, I just don’t know how to do it right now. Again, because it’s not a pattern, it ‘s the opposite of a pattern. So look at the pattern, what’s everyone doing in your marketing to explain or to sell your thing? And what’s the opposite of that, how do you break the pattern? Have your big idea so that when someone hears it, it smacks them upside the head and they’re like, “Oh my gosh, that’s brilliant, that’s the thing.” I think my point of this podcast is just to get you guys thinking about that, because that’s what I did today. I sat in front of a blinking cursor for three hours thinking, what could it be? What could it be? You know I looked at all of my competitors, I’m looking at, I’m not going to spoil what Actionetics MD is, but I’m looking at auto-responders and other things like that, and how do they pitch it? Because how everyone else is pitching it is the pattern. Now what’s the opposite of that? How do I make it the opposite, so that it becomes this interesting idea? So I hope that helps. If nothing else, it gets you to sit there in front of a blinking cursor like I had to do today, and just think. What’s my hook? What’s my big idea? Why should people care? Why am I going to invest the time and energy it takes to make this video or this webinar, or this whatever? And why is someone going to take the time and energy to watch it? And why are they going to get excited to run and find their wallet and pull their money out and give it to me? There’s a big idea behind it that drives it and I don’t think most of us are spending enough time doing it, figuring that out. When you get it right, you see you. Gary Halbert said, “One idea properly exploited is worth more than 100 lifetimes of hard work.” And I believe that. I’ve seen that in my own life. I’ve seen it with tons of our member’s lives. One idea, when you exploit it properly is worth 100 lifetimes of hard work.  So what is that idea? That’s what this is, the big idea, the big hook. What is that thing for you? If you listen to Todd Brown, listen to his stuff on the big idea, I think it’s fantastic. He did a whole presentation at last year’s Funnel Hacking Live about it. But just get that in your head spinning. When you’re looking at good advertising and you’re funnel hacking people, what’s their big idea? What’s the big hook? What’s the thing that drives this campaign? Because if you find it and identify it, it will help you figure out your own as well. I hope that helps, I hope that gives you some good ideas and gives you something to think on. That’s all I got. I gotta get these kids’ homework finished so I can go to bed. I gotta be up lifting weights soon. I’m trying to get rid of this double chin before Funnel Hacking Live, which is a pain. I wish you could just sleep it off, that’d be way better. Anyway, I appreciate you guys, have an amazing day and we’ll talk to you soon. Bye.

Hairdresser turned Inspirational entertainer,  Julie Cross, (http://www.juliecross.com.au/?utm_content=163547&utm_medium=Email&utm_name=Id&utm_source=Actionetics)  has a hilarious view on the Hair & Beauty industry and the world in general.. and she is spot on! Her stories cover what we're doing wrong.. what we're doing right and how as hair and beauty therapists we have the ability to empower, entertain and energise those around us. This podcast comes just in time for you to enjoy over the Christmas Holiday break period... so pour a coffee, a wine or go for a walk around the block (It's summer here where I live!) and enjoy this inspiration and informative episode. Recommended in this Podcast: The Keys to Success FISH!

A podcast from Russell and Todd in a private plane. On this special private plane episode Russell and Clickfunnels co-founder, Todd Dickerson, rant about troubles they’ve had with different platforms, most recently iTunes. Here are some of the interesting things you will hear on this episode: Find out why Russell is not longer getting subscribers for his podcast, and how all efforts to fix the problem have been fruitless. Hear Todd tell a story about a friend of his that basically lost his business when Amazon D-listed his product. Find out why YouTuber, PewdiePie pretty much lost everything after using an offensive term. And discover how we can learn from these examples to make sure we don’t have all our eggs in one basket. So listen here to find out why it’s important to have a back up plan when it comes to social media platforms, as well as merchant accounts. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we are taking, this whole thing is happening on a private plane with Todd Dickerson. Todd: Well, it’s a little bumpy right now. Russell: Alright, so right now we’re on a private plane and I want to show you guys the moon out here. Now we’re in the middle of a cloud. I don’t know if you can see this. Todd: Busting through the clouds. Russell: So those who are watching this, if you’re listening you can’t see it, but we’re on a private plane, we’re at, I don’t know how many feet in the air. We just left Atlanta, Georgia. Not Atlanta, we left Cherokee county, at the airport, which is kind of cool. We were supposed to be…we were really excited because this flight there was supposed to be a beautiful girl right there, and a beautiful girl right there and then Todd right there. But our beautiful ladies, aka our wives are not here. Todd’s daughter got sick the last two or three days so his wife’s like, “I can’t make it.” And then my wife’s like, “Well if she’s not going, I’m not going.” So now we’re on a romantic trip together without our wives because we already booked a plane. Todd: So we’re going anyway, it’s going to be fun. Russell: It’s going to be so awesome. Oh, check it out, here’s the moon. There’s the moon shot. Yeah, there’s the moon. So for those who are watching this, there’s a picture of the moon. It’s so cool. For those of you guys who are listening, you have no idea what we’re seeing, you are totally missing out. Go to marketingsecrets.com and you can watch the video version as well. Anyway, man this plane is really bumpy. Bumpier than I thought. We’re above the clouds now, so we’re legit. Alright for those of you guys who don’t know Todd yet, you need to know him. He is the brains behind Clickfunnels. He’s the one who built it all initially and he lives in Atlanta, Georgia. We’ve been trying to get him to move to Boise now for like 6 years. But he told me no. So finally, I feel bad, he comes to Boise like every quarter. Todd: Every few months. Russell: This is the first time I’ve come to Atlanta to hang out with him and see his house. I had a chance to hang out with him in his home and his family is amazing. Tell them all about how cool you are. Todd: Okay. Russell: Anyway, right now we’re actually heading down to a conference, St Petersburg airport. Todd: Clear water beach. Russell: An email marketing conference, a mastermind thing. Todd: It’s top secret. We’re not allowed to say where it was. Russell: We can’t talk about it. Well, by the time this comes out, you can’t yell at me anyway. So that’s what we’re doing. We’re putting this along so we can show you guys what’s happening. But it’s kind of fun. And check it out, oh it looks so cool. Anyway, I don’t exactly what we’re going to talk about. There’s so many things we can talk about when we’re like, “We’re on the plane, let’s do a podcast.” I have one thing I want to rant about and while I’m ranting I’m going to let Todd rant about whatever he wants. Because I want you guys to get to know him better. So my rant today, right now I’m recording my podcast. Some of you guys know I’ve been a podcast, Marketing In Your Car first, and…… I just popped my ears, that’s why I’m doing weird stuff….So we launched that podcast and ran it for almost 6 years, every single day in my car podcasting, podcasting. Putting in the time, the effort, the work. We built a big following, and then about a year ago we rebranded it as Marketing Secrets. And since we’ve rebranded we have 3.5 million downloads, we’ve been in the top ten business podcasts for the entire year, our video podcast is the number one, not only in the business category, our video podcast is the number one video podcast in all of iTunes. So you’d think that iTunes should like us. Todd: Yeah, you’d think so. Russell: But apparently, ten days ago they decided they didn’t like us. What they did is they shut down, basically, if you’re subscribed to our podcast you continue to get our stuff, but nobody new can subscribe. We’ve been appealing to them, writing to them and they’re like, “Sorry.” And we’re like, “Why are we kicked out?” they’re like, “You’re just kicked out.” Well, why? They won’t tell us why, they just said, “You’re out.” And it reminded me about something I wanted to talk to you guys about because it’s very, very important. And it’s never, never, never trust a platform. If you’re building your business on a platform, just prepare to lose it all very, very soon. I’ve done this multiple times and now it’s happening with iTunes. I’ve lost, how many since we’ve known, how many email auto-responders? Todd: Oh my gosh… Russell: I’ve been kicked out of Aweber, almost a dozen times. iContact, at least 8 or 9. ActiveCampaign, Bellcheck multiple times, SendGrid multiple times and again just recently, they did it again. Facebook I’ve been kicked off at least 2 or 3 dozen times, we’ve been really good and consistent recently. Instagram kicked me off, I got back in luckily. Google kicked us off like a decade ago. We never really got back. YouTube I launched, I had one video that the headline was, “The Internet Marketing Illuminati” and they cancelled our account. It’s just crazy. So all of us, we put all of our eggs in this basket, like Many Chat or Facebook Messenger, every time we put the eggs in, we gotta put all the eggs in this basket. The problem is if somebody doesn’t like you for whatever reason, or no reason at all, they don’t even have to tell you a reason, they can just turn you off. It is insane. You were telling me about the Amazon one today… Todd: Oh yeah, the Amazon guy, so there was guy locally that was selling stuff online on Amazon, and he was killing it and doing great. He ordered a huge new pallet of stuff from China, had it all shipped over and got here. While it was on the way over, Amazon decided to D-List his product. They didn’t like the name of one of the products, they thought it was too close to another name of something else, D-Listed the product completely. His entire revenue stream disappeared overnight. Luckily, he had been talking to one of our other guys, support agents about funnels, so he started his funnels up, but he was completely dependent on Amazon. Lost a business, he had 5 employees, all of his employees are looking for what they’ll be doing next. He’s struggling to get things going and it’s all because he was 100% reliant on Amazon. It doesn’t mean that it can’t be a side channel that’s awesome for sales, but you cannot have it be a primary thing. Not Amazon, not Google, not Facebook, nothing. Russell: It’s crazy. So I just wanted to re-emphasize this to all of you guys. If you’re building your business 100% on Facebook, I got bad news for you, Zuckerberg doesn’t care about you. He doesn’t. “But Russell, I’m paying $1000 a day in Facebook ads.” He doesn’t care. He doesn’t care even a little bit. We’re spending insane amounts of money and they don’t care. They don’t care about you, about me, about any of us. All they care about is their customers, making sure the platform’s happy. And guess who their shareholders and platform doesn’t like? People like us. So guys, you just have to be aware of that. iTunes apparently, now that I know, they don’t like people like me. I don’t know why, I just kind of, added a ton of publicity to their platform, added thousands of viewers, millions of downloads, and they just one day out of the blue, “Oh, bye.” With no rhyme or…it’s crazy to me. Todd: The top guy won’t even tell you why. Russell: Yeah, the escalated it to the highest guy in support, he’s like, “Yep, we cancelled your account.” I’m like, “Why?” He’s like, “This ticket has now been closed.” You won’t even tell me why? I don’t know what to do. So a couple of things. Same thing with merchant accounts. I almost went bankrupt before. I had 14 merchant accounts at one bank and all of them got shut down the same day. So 1 is a very, very scary number in business and in marketing. So always think about having multiple things, having multiple ways you are collecting money or are able to collect money. Making sure you have customers from different platforms, make sure the way you message your customers, there’s multiple platforms. In fact, can we talk about this right now, or is this top secret? Todd: It’s a little top secret still. Russell: It’s still top secret. Todd: We can’t talk about this part of it, but what he’s leaning towards is, what we already do in Actionetics on some levels, is being able to communicate on multiple channels, multiple modalities and stuff. But there’s definitely nice stuff that’s going to be coming in the near future. Russell: I don’t want everyone, again, if you relying 100% on email, you could be in trouble. It’s hurt me multiple times. I think, I would say conservatively about 20 times I’ve lost my email service provider. And I’m not an aggressive marketer, maybe I’m aggressive. I may be aggressive but I’m not unethical. I follow the rules of everything. So it’s just kind of crazy. So a lot of things we’ll do, if you were at last year’s Funnel Hacking Live we talked about the big benefit of using Actionetics, you can plug in your other SMTP and if SendGrid shuts you down, you plug in the new one, but you still keep your accounts. We’re trying to be a platform that’s not shutting our members down, so you have access, so if something bad happens you can plug in to other things. Todd: it’s the new thing with custom domains, I’m not sure….now with Actionetics you’re able to have your own custom domain for everything. So link tracking goes through a custom domain, your unsubscribes go through a custom domain. Everything goes through a custom domain so you don’t have any relationship to any other people on the platform or to us. So if you get in trouble or someone else on the network gets in trouble it doesn’t affect anyone else. Which is, that’s not the case, and the reason why Aweber won’t let you import people into their platform, it’s because if you import people and spam them, then it hurts everyone on Aweber. That’s no longer going to be the case on the whole Actionetics platform. You are super isolated, so it’s only going to affect you if you cause a problem. And if another person on the network causes a problem it’s only going to affect them. Same thing with image hosting and everything, it’s all going to be on your own custom domains now, which is actually already live. So if you haven’t set that up, go set up a custom domain, we’re giving everyone free custom domains. Russell: It’s awesome. We’re trying to figure out ways to make it so that, we care about you guys as customers, we want to protect your businesses, so we’re trying to make Clickfunnels easier to use. So you can add in multiple SMP, multiple ways to collect money, multiple ways to message us. You’re not 100% relying on email. There’s just a lot of cool things that are coming. I can’t tell them about….. I always tell people stuff before we’re ready and Todd yells at me, so I’m going to be careful. But that’s where we’re going and I just want to re-emphasize for you guys. If you are relying on one platform, if Zuckerberg is the way your entire business runs, now is the time to diversify. Don’t diversify in 6 months from now, or a year from now. My guess is that windows not going to be that long. About a year and a half ago when Facebook started shutting our accounts down, I was like, “Lose Facebook, Facebooks over.” For some reason they loosened back up. They had a tight grip on people, but they loosened back up. But you know it’s going to come back again, you saw what Google did. I have friends who are making millions and millions of dollars a month, who when Google put the chokehold out, they never recovered. They’re doing, working at McDonalds, I don’t know where. But they’re not doing their business anymore. So if you want to be around in the long term it’s very important to understand that. I still think you should start with a platform, start with Facebook or whatever that is and go there, but be very aware, as soon as that’s working, it’s like now you need to add a second source, so as soon as one disappears….or I need two merchant accounts, in two separate banks. I need to be able to collect money just in case one dries up or goes away. Make sure multiple auto-responders, SMTP, all those things are very, very important, just don’t rely on a platform. The platform will screw you over. They do not care about you or me, they only care about themselves and their customers. They think for any reason, because of something we produce it effects the experience of the customer, gone. Todd: Or the shareholder. Russell: Or the shareholder. Todd: That’s the reason why we’re not VC by the way. Same type of thing. Russell: The reason why we love you guys, we’re not taking VC money because we want to be able to protect you guys. But it’s crazy, I have no idea. I talked about God in my last podcast, maybe that was why. I don’t know. It’s crazy. In YouTube, we were talking about….who’s that famous dude who lost his YouTube again? Todd: Oh, there’s PewdiePie or whatever, there was 50 million followers. I mean to be fair, there were some things that he shouldn’t have said, but instantly they shut down his business, he had dozens of employees, everyone out of work, completely shut down this entire media empire more or less, with the flip of a switch. Russell: Cutie Pie? Todd: PewdiePie Russell: PewdiePie! So if you guys know PewdiePie, he got screwed by this as well, it’s crazy. And if you look at it there’s stuff on YouTube that’s so super offensive. I don’t even know what he said, but he said something. Todd: He said something offensive, it was probably really bad. Russell: It was probably really bad, yeah. But nevertheless they just crushed him like a grape, and they don’t care. You’re like, “But dude. I put in 5 million dollars a year in your platform.” But “We don’t care about you.” That’s what happened with Google. I remember when Google slapped everybody, everyone’s so shocked like, “I spend a hundred grand a month on Google ads.” They’re like, “You are one of our smallest clients.” Todd: It’s a blib. They won’t even talk to you if you’re spending that. Russell: It’s a lot of money to us, but to them, they don’t even care. They’re just angry that you interrupted the customer experience. So it’s just something to be very, very, very aware of. Todd: Yeah, if you’re selling on Amazon, if you’re building your business on any of these platforms, that’s fine, but you need to also be expanding out. Building your customer list, building your email list, building your different chat lists, building your different communication channels with this. Building an actual business where you’re able to keep things going if Amazon decides to shut you off tomorrow. Because it will happen, it has happened to plenty of people. Russell: So there is your warning. Ye have been warned. Thus sayeth Clickfunnels. Be careful because they will screw you over. Okay, one last thing for this podcast. Todd’s working on tons of new stuff, we can’t talk about it, but what are you most excited about with the new stuff in Clickfunnels coming out? Todd: I’m most excited about this thing that I can’t tell you about yet. Russell: Sorry! It’s so awesome though. He showed me all the screenshots today. Todd: So yeah, there’s the potential to basically 2x probably the results that you’re getting from different leads that are coming in on the front door from a communication perspective. Double open rates, double click rates, that kind of thing on what you’re currently seeing on your primary channel of communication. Russell: That’s like being super, low balling. Double is…. Todd: Super generic low balling but it’s way more than that. Russell: Yeah, it really is probably. Todd: Yeah, it really is probably way more than that. And there’s also some cool things with payment processing that we’re beta testing right now that should literally instantly double mobile conversions. Russell: That one we can talk about? Todd: Yeah, I mean we can talk about that. Russell: You can be in on this one. Todd: So ApplePay, AndroidPay and Paypal all on one push to order. So the results we’re seeing preliminary at least, on the apple based stuff is literally, you go online, you click add apple pay to your thing, you press your thumb on it, and it’s instant. Everything works with upsells, with OTO’s, down sells, one click ad sales. Russell: So imagine on your mobile, you’re on your phone and someone comes with a free plus shipping offer and they buy, does ApplePay pop up on their phone? Todd: They only literally have to order once. They order on your primary order form, one time. Just like you, instead of typing in an order number, we have their thumbprint. Boom, it’s ordered. And then on an upsell they can just click one button, just like you would if they had to put in a credit card number. We can charge them, do the whole process, do everything we need to do. Same thing for Android. That’s the other sexy part that just recently came out. Brand new Android, they’re calling it like Google Pay or something like that, but we’ll be also supporting that as well. So you’ll be able to have Apple and Android, which for the longest time, most of the other platforms out there, they still have, if they do support it, it’s only Apple. Russell: So that’s crazy. For those who are selling stuff mobile-y, it’s going to make your mobile experience so insanely good. People, I don’t know about you, I never buy things on my phone because I hate trying to type my credit card with my thumb. So what I do, I always email myself the link and then sometimes I buy stuff and sometimes I don’t because at that point I forget about it, whereas this is now like, oh…and they click their little thumbprint and it dings their card and then upsell, upsell, upsell, boom, fulfillment. I’m also going to prophecy, I don’t know if I should prophecy, it’s kind of sacreligious. I don’t want to get shot down in this plane. I’m going to forecast, is that a better word? I’m going to forecast the future of where things are going. I was telling Steven this the other day. You know how we always design websites for desktops, usually wide, using multiple columns and stuff like that, mark my word, the future of where website design is going, is in single column, narrow width pages. If you look at Dollar Shave Club’s order form, this is the best example. You go to the page and the order form is like this wide going down the middle, and the fields are all centered and very, very clear, and it works really good mobile-y. But I think that’s going to be the future of where even desktop is all designed. That’s my forecast, I’m guessing. So you’ll start seeing, you’ll notice Clickfunnels, one of our order pages right now is a lot more simple. That, I think that’s where future things are going to be. Todd: It needs to be sized down properly, to do that. And you can easily, in the Clickfunnels editor, you can easily do that. Just jump into mobile mode, build it first in mobile mode, click desktop and you’ll see it in both modes. That’s the great thing about it. You literally only have to design it once. You might change some font sizes or show some images on desktop that you don’t show on mobile, stuff like that, that you can customize. But in reality you can do it first on mobile very easily. Russell: I think people read more on mobile than videos, don’t you? Todd: Yeah. Russell: When I’m looking, I never push play on a video on mobile, like a sales video, I’d rather always read. Which is why I also think like a blend of video plus text is going to be more and more important. I look at a lot of our stuff now and it’s like here’s the video of me pitching it and then below there’s the copy of me pitching it. Because a lot of video I’ll see the play button, but I’ll, typically you’re in the bathroom or something and it’s awkward. This is my phone hand….Just kidding. Anyway, there’s some forecasts and some ideas. But that’s what we got for you guys. So I hope you guys have enjoyed the flight. We’re probably half way to our destination. All you need to remember is, first off, don’t rely on one platform for anything. Your advertizing, your messaging to your customers, your merchanting, the only one platform you should be relying on 100% is Clickfunnels because we love you guys. Todd: We’re flexible with everything too. We allow you plug in other platforms. We allow you to plug in every other platform out there. That’s why we built a way for you to…. Russell: We’re the only ones that love you enough that you should just focus on us. But then like I said, our focus, one big thing that we’re moving forward, is building in all the back ends, so you can plug in backups for stuff, you have multiple ways to message people outside of just email, in case email gets shutdown. Multiple merchant accounts in case your merchant accounts get shut down. All those kind of things. But don’t forget on your ad side, on your podcast side, all those things. My podcast downloads have dropped because I’m no longer listed, which drives me nuts. And nobody can subscribe to my podcast now. So now I gotta do work, anyway it’s just a new annoyance happening. And there’s always a work-around. If you get your Facebook account shut down, don’t just walk away and be like, “Apparently I broke their terms…” This is the other thing that drives me crazy. I remember, you’ve probably heard us talk about SEO days, people were like, who were anti-SEO were like, “Well, we don’t want to do this because it’s against Google’s terms of service.” And it’s like, “Their terms of service…they’re coming to your website and spidering you. You can do whatever you want on your website.” It’s this weird thing. So same thing, people getting their Facebook account shutdown are like, “It’s over. I’m done. This is not fair.” No, you don’t understand. This is your business, this is war. If they’re coming in and shutting you down, you need to fight back and get back in and keep coming back and coming back. Don’t just get knocked down and be like, “Ugh, I’m dead.” If that had happened to us, we would have lost our business decades ago. But we’re fighters so we get back up and keep going. So you’ll see my podcast back, very, very soon. It’s annoying because I will lose all of my pre….anyway, we’ll leave it at that. It’s all fun games. When all is said and done, it doesn’t really matter. We’re trying to change the world and these guys get in our way. The platform will get in your way, and try to keep you from that. So just ignore them and keep moving forward. They shut you down, come back, make some tweaks, changes and keep going on and keep serving your people because they’re there, it matters, it’s worth it. Anything else? Any final words? Todd: See you on the ground. Russell: See you guys. Bye everybody.

A podcast from Russell and Todd in a private plane. On this special private plane episode Russell and Clickfunnels co-founder, Todd Dickerson, rant about troubles they’ve had with different platforms, most recently iTunes. Here are some of the interesting things you will hear on this episode: Find out why Russell is not longer getting subscribers for his podcast, and how all efforts to fix the problem have been fruitless. Hear Todd tell a story about a friend of his that basically lost his business when Amazon D-listed his product. Find out why YouTuber, PewdiePie pretty much lost everything after using an offensive term. And discover how we can learn from these examples to make sure we don’t have all our eggs in one basket. So listen here to find out why it’s important to have a back up plan when it comes to social media platforms, as well as merchant accounts. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we are taking, this whole thing is happening on a private plane with Todd Dickerson. Todd: Well, it’s a little bumpy right now. Russell: Alright, so right now we’re on a private plane and I want to show you guys the moon out here. Now we’re in the middle of a cloud. I don’t know if you can see this. Todd: Busting through the clouds. Russell: So those who are watching this, if you’re listening you can’t see it, but we’re on a private plane, we’re at, I don’t know how many feet in the air. We just left Atlanta, Georgia. Not Atlanta, we left Cherokee county, at the airport, which is kind of cool. We were supposed to be…we were really excited because this flight there was supposed to be a beautiful girl right there, and a beautiful girl right there and then Todd right there. But our beautiful ladies, aka our wives are not here. Todd’s daughter got sick the last two or three days so his wife’s like, “I can’t make it.” And then my wife’s like, “Well if she’s not going, I’m not going.” So now we’re on a romantic trip together without our wives because we already booked a plane. Todd: So we’re going anyway, it’s going to be fun. Russell: It’s going to be so awesome. Oh, check it out, here’s the moon. There’s the moon shot. Yeah, there’s the moon. So for those who are watching this, there’s a picture of the moon. It’s so cool. For those of you guys who are listening, you have no idea what we’re seeing, you are totally missing out. Go to marketingsecrets.com and you can watch the video version as well. Anyway, man this plane is really bumpy. Bumpier than I thought. We’re above the clouds now, so we’re legit. Alright for those of you guys who don’t know Todd yet, you need to know him. He is the brains behind Clickfunnels. He’s the one who built it all initially and he lives in Atlanta, Georgia. We’ve been trying to get him to move to Boise now for like 6 years. But he told me no. So finally, I feel bad, he comes to Boise like every quarter. Todd: Every few months. Russell: This is the first time I’ve come to Atlanta to hang out with him and see his house. I had a chance to hang out with him in his home and his family is amazing. Tell them all about how cool you are. Todd: Okay. Russell: Anyway, right now we’re actually heading down to a conference, St Petersburg airport. Todd: Clear water beach. Russell: An email marketing conference, a mastermind thing. Todd: It’s top secret. We’re not allowed to say where it was. Russell: We can’t talk about it. Well, by the time this comes out, you can’t yell at me anyway. So that’s what we’re doing. We’re putting this along so we can show you guys what’s happening. But it’s kind of fun. And check it out, oh it looks so cool. Anyway, I don’t exactly what we’re going to talk about. There’s so many things we can talk about when we’re like, “We’re on the plane, let’s do a podcast.” I have one thing I want to rant about and while I’m ranting I’m going to let Todd rant about whatever he wants. Because I want you guys to get to know him better. So my rant today, right now I’m recording my podcast. Some of you guys know I’ve been a podcast, Marketing In Your Car first, and…… I just popped my ears, that’s why I’m doing weird stuff….So we launched that podcast and ran it for almost 6 years, every single day in my car podcasting, podcasting. Putting in the time, the effort, the work. We built a big following, and then about a year ago we rebranded it as Marketing Secrets. And since we’ve rebranded we have 3.5 million downloads, we’ve been in the top ten business podcasts for the entire year, our video podcast is the number one, not only in the business category, our video podcast is the number one video podcast in all of iTunes. So you’d think that iTunes should like us. Todd: Yeah, you’d think so. Russell: But apparently, ten days ago they decided they didn’t like us. What they did is they shut down, basically, if you’re subscribed to our podcast you continue to get our stuff, but nobody new can subscribe. We’ve been appealing to them, writing to them and they’re like, “Sorry.” And we’re like, “Why are we kicked out?” they’re like, “You’re just kicked out.” Well, why? They won’t tell us why, they just said, “You’re out.” And it reminded me about something I wanted to talk to you guys about because it’s very, very important. And it’s never, never, never trust a platform. If you’re building your business on a platform, just prepare to lose it all very, very soon. I’ve done this multiple times and now it’s happening with iTunes. I’ve lost, how many since we’ve known, how many email auto-responders? Todd: Oh my gosh… Russell: I’ve been kicked out of Aweber, almost a dozen times. iContact, at least 8 or 9. ActiveCampaign, Bellcheck multiple times, SendGrid multiple times and again just recently, they did it again. Facebook I’ve been kicked off at least 2 or 3 dozen times, we’ve been really good and consistent recently. Instagram kicked me off, I got back in luckily. Google kicked us off like a decade ago. We never really got back. YouTube I launched, I had one video that the headline was, “The Internet Marketing Illuminati” and they cancelled our account. It’s just crazy. So all of us, we put all of our eggs in this basket, like Many Chat or Facebook Messenger, every time we put the eggs in, we gotta put all the eggs in this basket. The problem is if somebody doesn’t like you for whatever reason, or no reason at all, they don’t even have to tell you a reason, they can just turn you off. It is insane. You were telling me about the Amazon one today… Todd: Oh yeah, the Amazon guy, so there was guy locally that was selling stuff online on Amazon, and he was killing it and doing great. He ordered a huge new pallet of stuff from China, had it all shipped over and got here. While it was on the way over, Amazon decided to D-List his product. They didn’t like the name of one of the products, they thought it was too close to another name of something else, D-Listed the product completely. His entire revenue stream disappeared overnight. Luckily, he had been talking to one of our other guys, support agents about funnels, so he started his funnels up, but he was completely dependent on Amazon. Lost a business, he had 5 employees, all of his employees are looking for what they’ll be doing next. He’s struggling to get things going and it’s all because he was 100% reliant on Amazon. It doesn’t mean that it can’t be a side channel that’s awesome for sales, but you cannot have it be a primary thing. Not Amazon, not Google, not Facebook, nothing. Russell: It’s crazy. So I just wanted to re-emphasize this to all of you guys. If you’re building your business 100% on Facebook, I got bad news for you, Zuckerberg doesn’t care about you. He doesn’t. “But Russell, I’m paying $1000 a day in Facebook ads.” He doesn’t care. He doesn’t care even a little bit. We’re spending insane amounts of money and they don’t care. They don’t care about you, about me, about any of us. All they care about is their customers, making sure the platform’s happy. And guess who their shareholders and platform doesn’t like? People like us. So guys, you just have to be aware of that. iTunes apparently, now that I know, they don’t like people like me. I don’t know why, I just kind of, added a ton of publicity to their platform, added thousands of viewers, millions of downloads, and they just one day out of the blue, “Oh, bye.” With no rhyme or…it’s crazy to me. Todd: The top guy won’t even tell you why. Russell: Yeah, the escalated it to the highest guy in support, he’s like, “Yep, we cancelled your account.” I’m like, “Why?” He’s like, “This ticket has now been closed.” You won’t even tell me why? I don’t know what to do. So a couple of things. Same thing with merchant accounts. I almost went bankrupt before. I had 14 merchant accounts at one bank and all of them got shut down the same day. So 1 is a very, very scary number in business and in marketing. So always think about having multiple things, having multiple ways you are collecting money or are able to collect money. Making sure you have customers from different platforms, make sure the way you message your customers, there’s multiple platforms. In fact, can we talk about this right now, or is this top secret? Todd: It’s a little top secret still. Russell: It’s still top secret. Todd: We can’t talk about this part of it, but what he’s leaning towards is, what we already do in Actionetics on some levels, is being able to communicate on multiple channels, multiple modalities and stuff. But there’s definitely nice stuff that’s going to be coming in the near future. Russell: I don’t want everyone, again, if you relying 100% on email, you could be in trouble. It’s hurt me multiple times. I think, I would say conservatively about 20 times I’ve lost my email service provider. And I’m not an aggressive marketer, maybe I’m aggressive. I may be aggressive but I’m not unethical. I follow the rules of everything. So it’s just kind of crazy. So a lot of things we’ll do, if you were at last year’s Funnel Hacking Live we talked about the big benefit of using Actionetics, you can plug in your other SMTP and if SendGrid shuts you down, you plug in the new one, but you still keep your accounts. We’re trying to be a platform that’s not shutting our members down, so you have access, so if something bad happens you can plug in to other things. Todd: it’s the new thing with custom domains, I’m not sure….now with Actionetics you’re able to have your own custom domain for everything. So link tracking goes through a custom domain, your unsubscribes go through a custom domain. Everything goes through a custom domain so you don’t have any relationship to any other people on the platform or to us. So if you get in trouble or someone else on the network gets in trouble it doesn’t affect anyone else. Which is, that’s not the case, and the reason why Aweber won’t let you import people into their platform, it’s because if you import people and spam them, then it hurts everyone on Aweber. That’s no longer going to be the case on the whole Actionetics platform. You are super isolated, so it’s only going to affect you if you cause a problem. And if another person on the network causes a problem it’s only going to affect them. Same thing with image hosting and everything, it’s all going to be on your own custom domains now, which is actually already live. So if you haven’t set that up, go set up a custom domain, we’re giving everyone free custom domains. Russell: It’s awesome. We’re trying to figure out ways to make it so that, we care about you guys as customers, we want to protect your businesses, so we’re trying to make Clickfunnels easier to use. So you can add in multiple SMP, multiple ways to collect money, multiple ways to message us. You’re not 100% relying on email. There’s just a lot of cool things that are coming. I can’t tell them about….. I always tell people stuff before we’re ready and Todd yells at me, so I’m going to be careful. But that’s where we’re going and I just want to re-emphasize for you guys. If you are relying on one platform, if Zuckerberg is the way your entire business runs, now is the time to diversify. Don’t diversify in 6 months from now, or a year from now. My guess is that windows not going to be that long. About a year and a half ago when Facebook started shutting our accounts down, I was like, “Lose Facebook, Facebooks over.” For some reason they loosened back up. They had a tight grip on people, but they loosened back up. But you know it’s going to come back again, you saw what Google did. I have friends who are making millions and millions of dollars a month, who when Google put the chokehold out, they never recovered. They’re doing, working at McDonalds, I don’t know where. But they’re not doing their business anymore. So if you want to be around in the long term it’s very important to understand that. I still think you should start with a platform, start with Facebook or whatever that is and go there, but be very aware, as soon as that’s working, it’s like now you need to add a second source, so as soon as one disappears….or I need two merchant accounts, in two separate banks. I need to be able to collect money just in case one dries up or goes away. Make sure multiple auto-responders, SMTP, all those things are very, very important, just don’t rely on a platform. The platform will screw you over. They do not care about you or me, they only care about themselves and their customers. They think for any reason, because of something we produce it effects the experience of the customer, gone. Todd: Or the shareholder. Russell: Or the shareholder. Todd: That’s the reason why we’re not VC by the way. Same type of thing. Russell: The reason why we love you guys, we’re not taking VC money because we want to be able to protect you guys. But it’s crazy, I have no idea. I talked about God in my last podcast, maybe that was why. I don’t know. It’s crazy. In YouTube, we were talking about….who’s that famous dude who lost his YouTube again? Todd: Oh, there’s PewdiePie or whatever, there was 50 million followers. I mean to be fair, there were some things that he shouldn’t have said, but instantly they shut down his business, he had dozens of employees, everyone out of work, completely shut down this entire media empire more or less, with the flip of a switch. Russell: Cutie Pie? Todd: PewdiePie Russell: PewdiePie! So if you guys know PewdiePie, he got screwed by this as well, it’s crazy. And if you look at it there’s stuff on YouTube that’s so super offensive. I don’t even know what he said, but he said something. Todd: He said something offensive, it was probably really bad. Russell: It was probably really bad, yeah. But nevertheless they just crushed him like a grape, and they don’t care. You’re like, “But dude. I put in 5 million dollars a year in your platform.” But “We don’t care about you.” That’s what happened with Google. I remember when Google slapped everybody, everyone’s so shocked like, “I spend a hundred grand a month on Google ads.” They’re like, “You are one of our smallest clients.” Todd: It’s a blib. They won’t even talk to you if you’re spending that. Russell: It’s a lot of money to us, but to them, they don’t even care. They’re just angry that you interrupted the customer experience. So it’s just something to be very, very, very aware of. Todd: Yeah, if you’re selling on Amazon, if you’re building your business on any of these platforms, that’s fine, but you need to also be expanding out. Building your customer list, building your email list, building your different chat lists, building your different communication channels with this. Building an actual business where you’re able to keep things going if Amazon decides to shut you off tomorrow. Because it will happen, it has happened to plenty of people. Russell: So there is your warning. Ye have been warned. Thus sayeth Clickfunnels. Be careful because they will screw you over. Okay, one last thing for this podcast. Todd’s working on tons of new stuff, we can’t talk about it, but what are you most excited about with the new stuff in Clickfunnels coming out? Todd: I’m most excited about this thing that I can’t tell you about yet. Russell: Sorry! It’s so awesome though. He showed me all the screenshots today. Todd: So yeah, there’s the potential to basically 2x probably the results that you’re getting from different leads that are coming in on the front door from a communication perspective. Double open rates, double click rates, that kind of thing on what you’re currently seeing on your primary channel of communication. Russell: That’s like being super, low balling. Double is…. Todd: Super generic low balling but it’s way more than that. Russell: Yeah, it really is probably. Todd: Yeah, it really is probably way more than that. And there’s also some cool things with payment processing that we’re beta testing right now that should literally instantly double mobile conversions. Russell: That one we can talk about? Todd: Yeah, I mean we can talk about that. Russell: You can be in on this one. Todd: So ApplePay, AndroidPay and Paypal all on one push to order. So the results we’re seeing preliminary at least, on the apple based stuff is literally, you go online, you click add apple pay to your thing, you press your thumb on it, and it’s instant. Everything works with upsells, with OTO’s, down sells, one click ad sales. Russell: So imagine on your mobile, you’re on your phone and someone comes with a free plus shipping offer and they buy, does ApplePay pop up on their phone? Todd: They only literally have to order once. They order on your primary order form, one time. Just like you, instead of typing in an order number, we have their thumbprint. Boom, it’s ordered. And then on an upsell they can just click one button, just like you would if they had to put in a credit card number. We can charge them, do the whole process, do everything we need to do. Same thing for Android. That’s the other sexy part that just recently came out. Brand new Android, they’re calling it like Google Pay or something like that, but we’ll be also supporting that as well. So you’ll be able to have Apple and Android, which for the longest time, most of the other platforms out there, they still have, if they do support it, it’s only Apple. Russell: So that’s crazy. For those who are selling stuff mobile-y, it’s going to make your mobile experience so insanely good. People, I don’t know about you, I never buy things on my phone because I hate trying to type my credit card with my thumb. So what I do, I always email myself the link and then sometimes I buy stuff and sometimes I don’t because at that point I forget about it, whereas this is now like, oh…and they click their little thumbprint and it dings their card and then upsell, upsell, upsell, boom, fulfillment. I’m also going to prophecy, I don’t know if I should prophecy, it’s kind of sacreligious. I don’t want to get shot down in this plane. I’m going to forecast, is that a better word? I’m going to forecast the future of where things are going. I was telling Steven this the other day. You know how we always design websites for desktops, usually wide, using multiple columns and stuff like that, mark my word, the future of where website design is going, is in single column, narrow width pages. If you look at Dollar Shave Club’s order form, this is the best example. You go to the page and the order form is like this wide going down the middle, and the fields are all centered and very, very clear, and it works really good mobile-y. But I think that’s going to be the future of where even desktop is all designed. That’s my forecast, I’m guessing. So you’ll start seeing, you’ll notice Clickfunnels, one of our order pages right now is a lot more simple. That, I think that’s where future things are going to be. Todd: It needs to be sized down properly, to do that. And you can easily, in the Clickfunnels editor, you can easily do that. Just jump into mobile mode, build it first in mobile mode, click desktop and you’ll see it in both modes. That’s the great thing about it. You literally only have to design it once. You might change some font sizes or show some images on desktop that you don’t show on mobile, stuff like that, that you can customize. But in reality you can do it first on mobile very easily. Russell: I think people read more on mobile than videos, don’t you? Todd: Yeah. Russell: When I’m looking, I never push play on a video on mobile, like a sales video, I’d rather always read. Which is why I also think like a blend of video plus text is going to be more and more important. I look at a lot of our stuff now and it’s like here’s the video of me pitching it and then below there’s the copy of me pitching it. Because a lot of video I’ll see the play button, but I’ll, typically you’re in the bathroom or something and it’s awkward. This is my phone hand….Just kidding. Anyway, there’s some forecasts and some ideas. But that’s what we got for you guys. So I hope you guys have enjoyed the flight. We’re probably half way to our destination. All you need to remember is, first off, don’t rely on one platform for anything. Your advertizing, your messaging to your customers, your merchanting, the only one platform you should be relying on 100% is Clickfunnels because we love you guys. Todd: We’re flexible with everything too. We allow you plug in other platforms. We allow you to plug in every other platform out there. That’s why we built a way for you to…. Russell: We’re the only ones that love you enough that you should just focus on us. But then like I said, our focus, one big thing that we’re moving forward, is building in all the back ends, so you can plug in backups for stuff, you have multiple ways to message people outside of just email, in case email gets shutdown. Multiple merchant accounts in case your merchant accounts get shut down. All those kind of things. But don’t forget on your ad side, on your podcast side, all those things. My podcast downloads have dropped because I’m no longer listed, which drives me nuts. And nobody can subscribe to my podcast now. So now I gotta do work, anyway it’s just a new annoyance happening. And there’s always a work-around. If you get your Facebook account shut down, don’t just walk away and be like, “Apparently I broke their terms…” This is the other thing that drives me crazy. I remember, you’ve probably heard us talk about SEO days, people were like, who were anti-SEO were like, “Well, we don’t want to do this because it’s against Google’s terms of service.” And it’s like, “Their terms of service…they’re coming to your website and spidering you. You can do whatever you want on your website.” It’s this weird thing. So same thing, people getting their Facebook account shutdown are like, “It’s over. I’m done. This is not fair.” No, you don’t understand. This is your business, this is war. If they’re coming in and shutting you down, you need to fight back and get back in and keep coming back and coming back. Don’t just get knocked down and be like, “Ugh, I’m dead.” If that had happened to us, we would have lost our business decades ago. But we’re fighters so we get back up and keep going. So you’ll see my podcast back, very, very soon. It’s annoying because I will lose all of my pre….anyway, we’ll leave it at that. It’s all fun games. When all is said and done, it doesn’t really matter. We’re trying to change the world and these guys get in our way. The platform will get in your way, and try to keep you from that. So just ignore them and keep moving forward. They shut you down, come back, make some tweaks, changes and keep going on and keep serving your people because they’re there, it matters, it’s worth it. Anything else? Any final words? Todd: See you on the ground. Russell: See you guys. Bye everybody.

Joel's looked at well over 100 webinars and talked to more than 200 course creators trying to launch their webinars. But his client, Dan Henry, showed him things he’s never seen anybody in the industry do. Dan’s tiny tweaks scaled his automated webinar to $2.2 million in 11 short months. In this episode, Dan deep dives into the behind-the-scenes webinar optimization techniques he used to transform and scale his Facebook Ads course into a multi-million-dollar money making machine. Dan’s numbers are proof that even the smallest adjustments to your webinar can make the biggest impacts.   Episode Discussions: How to tell if your webinar has scalability How to boost results from cold traffic implementing the ‘Quick Win’ technique The number one thing that Dan did to crush it with his webinar A strategy that gets a 90%-win ratio on chargebacks Tested tweaks, what worked, didn't work, biggest things held true to grow and optimize webinar A testimonial trick that could double your conversion rate The challenges of scaling from a low seven-figure to eight-figure business Testimonials to help overcome buyer objections A genius way that prevents you from giving away free coaching Facebook’s crackdown on misleading ads and how Dan plans to adapt In depth-look at Demio’s features and why they’re good for the technologically challenged Dan’s successful webinar optimization techniques you’ve probably never heard of     [03:01] Dan's story: First webinar attempt had no sales Researched other successful webinar experts to model them Used Russel Brunson’s Perfect Webinar Script and made $48K the first day Learned more tweaks including Joel's tips on sales psychology Earned $2.2MM with his webinar in 11 months [6:41] Dan's webinar offer: Course price: $997 Upsell: $497 Course: How to get paid to start your own Facebook ad agency and get results for local businesses. Has all the info you'd need to run ads for your own business. [10:01] "A lot of people will come to me and say ‘Oh Joel, I don't have a make-money-online offer.' That's not what's going to tell you it'll have scalability. It's how quickly you can get results for your clients."-JE [10:28] "What do you do during your webinar that has crushed it for you?" Dan's method: Teaches a script early in the webinar that gets a client interested in hiring them. Instructs attendees to use script while webinar is in progress. 50-70% of attendees get potential clients messaging them, interested in their potential service. Attendees have potential buyers and need to purchase course to create it. [12:14] "If I wanna sell you something, I figure out a way to get you a result that's taken away if you don't buy my stuff."-DH [12:25] The Quick Win Syndrome: Where you try and get the audience to experience a quick win so they can comprehend the future and the potential of what you want for them. [14:32] ‘Social Table Rush’: After a purchase, buyer must join a private group for course access. A pinned post contains link to create user account and set password. User must use same email used to purchase. Adds to social proof and creates a buying frenzy Collects proof that customer received their product and serves as protection against unfair claims [16:42] Get a 90%-win ratio on chargebacks: Show the merchant company a screenshot of buyer’s request to join the group and a screenshot of them in the private group. [18:55] "Those were two things that caught my eye right away and I knew your webinar was crushing it just because of those two things."-JE [20:09] Dan’s tested webinar optimization tweaks: Testimonials: Take screenshots of actual Facebook post testimonials. On order page, place top four testimonials above credit card input field. Two-step order form on the checkout page: Follow ups with cart abandoners via voicemail and text through Sly Broadcast Voicemail hack: At end of webinar, unsure buyers can leave a voicemail with name, email, credit card number, and question (+$40K/mo. to revenue stream). Credit card number prevents free coaching. Deadline Funnel: When time runs out, implements a waiting list follow-up sequence. [24:00] Dan's #1 tip: “Don't create your product until you've created your webinar.” [30:46] Facebook will mark your ads as ‘misleading’ if users think they're misleading. [34:14] "The bulk of your sales all came from a Clickfunnels auto webinar, right?" "That's it. No fancy webinar software just pop in a YouTube video in Clickfunnels and a little custom code and you're off to the races." [36:16] "When you make two or three hundred grand a year, you're fine. When you start making two or three million a year, it becomes a lot more stressful and you definitely need a good husband or wife to support you because it can be very demanding."-DH [37:12] Dan uses Actionetics to tie into Clickfunnels auto webinar. Ideal for those not wanting to learn email software. [38:26] Dan sends a seven-day email sequence after the webinar and one missed webinar email. That’s it.   "People have this misconception that you have to take action. That's not true. Action isn't good enough. It's action that inspires belief."-DH     Connect with Dan: DanHenry.org Soldoutcourses.com   Other links mentioned: Breeding Gazelles by Dan Bradbury Deadline Funnels Boast.io Demio Sly Broadcast   Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV Join our Facebook group at SoldWithWebinars.com/Experts

If you’re not as successful yet as you’d like to be… I know why. This episode I went off on a 96 minute rant that’ll get you back on track. On today’s special road trip edition of the podcast Russell talks about some exciting events coming up, some personal development rules he follows, and why it’s okay for people to outgrow Clickfunnels. Here are some of the cool things to look forward to in this episode: The viral video by the Harmon Brothers and the kind of party that is planned for it. Why Russell thinks studying, learning and geeking out on the marketing of your product is the key to success. Why it’s okay to be greedy in the initial stages of your business. How building and growing a business is similar to making, being pregnant with, and birthing a baby. What the 3 steps toward personal development that Russell follows are. Why you need to be willing to take risks. What some Clickfunnels clients are doing that they shouldn’t and why Russell is a little pissed off about it. And much, much more. So listen here to hear this extra long, extra informative and extra exciting episode of Marketing Secrets. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a special edition, a road trip version, edition, whatever you want to call it of Marketing Secrets podcast. I feel like we’re going old school, for our long time friends and followers, this is like a Marketing In Your Car.  But I’ve got a long drive ahead and I want to welcome you guys to the podcast. Alright, alright everybody. I just started a super long road trip heading to Burley, Idaho. It is my wife’s grandma’s 100th birthday. So we’re heading down to the big birthday party. Isn’t that crazy, 100 years old! It’s really, really fun. My wife and kids actually left a day and a half ago. I had to get some stuff done, so now I’m heading down for the big party. So basically I have a two hour road trip and was heading out the door, super excited and I’m totally unprepared. I forgot my camera to record podcasts, I forgot my little ear buds, I forgot my sunglasses. Oh well, what can you do? I forgot my battery charger for my phone, oh well I’m still excited. So I’m heading down and I’ve got some time to talk to you guys. So I wanted to share some cool things. First off, one thing we’re working on is, as you’ve probably heard, we’re about to launch our viral video with the Harmon Brothers. They’re the guys that did Squatty Potty and Poopourri and all the other awesome things. What’s funny, everyone asks me, “Oh I want to hire them too, their stuff is awesome. How much does it cost?” and I think people think the quote is going to be like 10 or 15 grand or something, but it’s actually half a million dollars to hire them to do a 3 minute video for you. It’s not cheap. So we paid a lot of money to get this video created and then I was like man, most people do a video and then they launch it and it kind of just, you hope it goes well and sometimes it does, but I’m like, if we’re going to launch it, I want as much oompf behind it as humanly possible. So I was like, we need to do a launch party. So that was kind of the first thought, but how do we do a launch party? I’ve never done one before but it’s gotta be just kind of like a regular party. Well maybe we should get some cool speakers, some cool influencers and affiliates out here, so who would be cool to have? Oh Gary Vaynerchuk would be cool. He’s not speaking at Funnel Hacking Live, but he’d be a really cool fit for this event. So we called him up, he said yes. We had to pay him about 100 grand to get him to come to Boise to speak. But we’re like where in Boise is actually cool enough to host an event like this? There’s not a lot of cool hotels. So the Boise State football stadium, the big Skybox there, is kind of cool and hold 3 or 400 people. So we’re like, cool we’ll do this. We rent the Skybox, but who are we going to invite. We need to make this really, really cool. I think it was Alex Charfen told me this, it might not have been him, but I think it was. Basically said that entrepreneurs like to create events out of everything to make it memorable for them and for everybody else. So I was like, we need to make a big event. So anyway, it just keeps getting bigger and bigger. We can invite our affiliates, that’ll be kind of fun, we’ll invite a bunch of them. But who else can we invite that can share this video? We can invite people that aren’t necessarily our affiliates, just other influencers that if they share the video it would dramatically boost it. So okay, let’s do that. So we set up this event, I was going to speak, Harmon Brothers were going to speak, Gary was going to speak, then we start reaching out to influencers and they’re like, “We don’t really care about people speaking. We want a party.” And we’re like, it’s going to be kind of a fun party. We’re all fun people. They’re like, “No we need a real party.” So we’re like, how do we throw a real party? So we started just kind of brainstorming and what came out of the brainstorm was what if we rented out the actual football stadium and tried to play bubble soccer, that’d be kind of fun. What if instead of playing bubble soccer, what if we tried to play the biggest game of bubble soccer ever? What if we had the Guinness Book of World Records come and…. Anyway, that was kind of the initial crazy thought and then Dave was like, “I’m going to figure out how to make this work.” So Dave spent the next two weeks on the phone getting the Guinness Book of World Records, and then getting Boise State to let us come, and all the licensing fees and it’s been this insane project. So we got all that done. We don’t have any influencers who have kind of, we’re in this thing with a lot of money. We have no influencers actually coming. So then I was like, okay, I have to go old school. Practice what I preach. So the last two days I’ve sat in this car and recorded almost 200 videos, personalized videos for all these influencers, which was a lot of work. We made a page, 200 pages for 200 different influencers and now Monday, we’re in the process of contacting all of them and inviting them to this huge party. Anyway, it’s been crazy and none of them may come, but hopefully they will. But regardless it’ll be a fun party. We’re going to set a world record, we’re going to launch a viral video and that’s one of the many things we’re doing. We also have 12 events in the next 43 days happening in Boise. One of them just got done so it’s actually down to 11. Monday we have a design-a-thon where we’ve got 30 designers coming out and we’re busting out a whole bunch of new templates for the Marketplace that’s launching during the new onboarding, everything’s going live in Clickfunnels when the viral videos hits and about a billion other things. It’s crazy. The next 45 days will probably be the most stressful, crazy days of my life. But if we can pull it off, it’s going to be nuts. I keep saying that, I did the same thing with the book launch. I think there’s something about me, I think something’s wrong, the wiring in my head where I always think that after this life will get normal again. But then I just keep stacking things on. I think part of it is just momentum, it’s hard to get momentum for a lot of people. But when you have momentum you don’t want to slow down, you want to keep riding the wave. So I feel like I’m 14 minutes into my 15 minutes of fame and I’m enjoying the ride and I don’t want to slow down, so I’m like, we just keep rolling stuff out. We’re launching a new book, the Funnel Hacker Cookbook, this month. It’s crazy. If you guys could see what’s actually happening behind the scenes, I don’t think you’d actually believe it. Funnel Hacker TV, we started filming that because we wanted to show people, but that’s still just a glimpse, it doesn’t come close to everything that’s actually happening. It’s nuts. Alright, so for you guys I wanted to share, because I’ve been thinking a lot about this last night as I was working super late. I was like, why am I here? It’s been two nights that I’ve been here until like 2:30 in the morning and I’m loving it. Outside of hanging out with my kids, there’s nothing else I would rather do than that. And I’m like, how do I get people to where they’re this passionate about what they do and their business and what they’re selling? I did a podcast a little while ago talking about the number one trait I found between entrepreneurs who are successful and those who aren’t and the biggest trait is that the ones who are super successful, they’re the ones who are extremely passionate, not just about their product but about the marketing of their product.  They start geeking out on the marketing. That’s the key. Those who obsess with the marketing are the ones who have the most success, which is why for me it’s been a big deal, that’s why I wrote the Dotcom Secrets book and the Expert Secrets book, and why I do the events. All the stuff I do is because my goal is to get you guys, I want to make marketing and sales fun. If this is something that you guys, if I could make this the entertainment. To study and learn and geek out on the marketing, then that’s been my mission on this earth. Because when I was learning this stuff, it was exciting for me but honestly it was kind of boring. The people teaching and talking about marketing, yawn, they were boring and I had to wade through a lot of boring crap and now I’m trying to make it exciting. I’m trying to bring my raw passion to you guys and I hope I’m doing my job. I’m doing my best. Because if you get pumped up and fired up about the marketing of your thing, then that’s how you get the ability to make money, free yourself, and give you the ability to not just make the money but impact more people and serve more people and that’s the goal. So I’m thinking, outside of me just everyday trying to get you guys pumped and excited and fired up about how much fun the marketing of your thing can be, I was thinking about this last night, how do I just take that part of my brain out and shove it into your brain so you’re fired up. I started thinking about it and I think the key for someone to be truly passionate about the marketing and the selling of their thing, they first have to be truly passionate about their thing. Because you think about that, I talked a little bit about this in the Expert Secrets book, initially you don’t wake up, well I did, but I think most people don’t, maybe that was my gift of whatever. But most people don’t wake up excited, “I’m going to learn how to do marketing!” It’s not the thing that pumps people up. But there’s something else that happens, there’s something that you got excited about in your life. It could a book you read, it could be audio, could be video, could be just a weird thing, I don’t know. Whatever it is that your thing is. Everyone has their thing, your thing is something. So your thing that got you pumped up, whatever that was, I want you to think about that because that’s the key that unlocks everything. First you get excited about that thing because it’s exciting to you. You go through this time of growth. You start studying it and you learn and geek out and start growing and growing and growing and growing and at first it’s honestly kind of a selfish thing. There’s nothing wrong with that. What’s the dude from Wallstreet say? Greed is good. Initially it is, I think. Not long term, but short term greed is good. Greed is what gets you to unbalance your life in a way initially, not long term but initially. Initially you have unbalance your life to focus on a thing to have greatness come. When I met my beautiful wife and I wanted to fall in love with her, for me to be successful in that I had to be greedy. I had to shift all my time and all the other stuff I was doing and other people and other things. I had to unbalance my life to focus everything on that relationship so that we could fall in love and get married. The same thing happened with business. The same thing happened with wrestling. When I started wrestling, I had to be greedy about that thing. I had to get so unbalanced in every other thing in my life and just focus on that thing, because that’s what it takes to be great at anything, right. That raw passion. So first, the greed of that thing, of you desiring that thing is what initially starts. Some of you guys it was weight loss, some of you guys it was Biohacking, some of you guys it was finance, some of you guys it was history. It doesn’t matter, whatever it is that you geek out about. So the greed of the excitement that you feel initially for that thing is what makes it so you can completely unbalance your life and absorb and go into that thing. That’s the first key because to be an expert, to be able to share your message, all those things we talk about and to actually care about the marketing about your thing, you’ve got to be ridiculously passionate about the thing first. Otherwise you’re not going to wade into this territory, you’re going to go through all the pain of being an entrepreneur and getting that thing out into the world. Because I know a lot of us paint this beautiful picture of entrepreneurship and it is eventually, but initially it’s not. Initially it sucks. Initially you have to go through so much. It’s like giving birth. My wife has given birth to 5 kids, 4 times, one time was twins. Giving birth is not pleasurable. The initial thought of it, that creates the baby. That’s pleasurable just like your business, the thought of it is exciting. You’re romantic about the thing you’re going to create. Sorry, my jeep is super loud when I go into overdrive. Anyway, that’s pleasurable, we all enjoy that. I enjoyed what it took to get my wife pregnant, that’s awesome I enjoyed what it took to create the seed of Clickfunnels and the business, right. That part’s fun, and then after the romantic side happens, for pregnancy there’s nine months of pain for the woman. My wife, I watched her go through this 4 times. She gained weight, she felt horrible, she felt sick, she was throwing up. Business is the same way, after you go through the romantic part, now it’s painful. You have to work hard and you can’t sleep and you have to deprive yourself of friends and family and life and all the pleasures in life to birth this thing that you have. And most people give up during the birthing process, because it sucks. With a baby you got no option, the baby’s coming whether you want it to or not, but the birthing of a business and to be an entrepreneur, it’s so painful most people don’t make it through it. They always say that 1 out of 100 businesses succeed, but the reality, 1 out of a million businesses never even get to fruition because the idea is planted, but the birthing of the thing never happens because it’s so painful. So if you’re not obsessively, insanely passionate about your thing, I’ve got to break it to you, it’s going to be hard to birth it. Those hard times come and it sucks. So I think that not only do you have to become passionate about the market, because I’m trying to make that part fun, so the birthing process is actually fun. Maybe I’m the equivalent of the hypno-birthing class. My wife and I did hypno-birthing for the last kid, which was actually really cool. We did classes and they tried to make it really, really fun. So maybe I’m the hypno-birthing coach. Trying to make the process of birth fun for you even though you know it’s still going to suck. But maybe you can have a good time along the way, you should, it is really fun. But I was like, if you’re going to go through that birth process, you have to be so excited about the baby, that’s the key. My wife and I were so excited about the twins, we were so excited for the other kids and that’s why she was willing to endure that pain because we were so passionate and excited about the kids. So for you, it starts with before you can be an entrepreneur, before you can birth this thing, you have to be insanely passionate about your thing. And there are people who will tell you otherwise. “No, it’s math…blah blah.” I don’t know, I think you can make money without passion, but you can’t leave a legacy, you can’t do what’s really important without it. So my next phase of this, we got a long road trip, you guys. I hope you don’t mind. But the next phase of this is how you become passionate about this thing? You’re like, Russell I see you. You’re jumping around, excited, screaming every single day, but I wake up in the morning and I’m tired. I wake up in the morning and I don’t always feel that passion. And I get that. I want to share some stuff, this is maybe personal development, according to Russell. I don’t teach personal development, I probably never will, but I have my thoughts on it, I have my feelings. So I do a lot of it myself. So I’m going to give you, during our road trip together, some of my thoughts and the personal development stuff that I had to go through and we have to go through and hopefully some of these things will help. So number one, the first thing is all of you guys, you’ve got to quit being so bleh. That’s the official term for it, bleh. My daughter, she puts on this little monster mask, it’s so cute and then she’ll go “bleh.” That’s what most of you guys are doing. If I ask you what you’re working on, you’re like, “Bleh.” You’ve got to be excited, if you’ve listened to the podcast, probably three hundred episodes ago I did one talking about being awesome. People always ask you, “How are you doing?” and everyone goes, “I’m alright. I’m doing okay.” First off, if you’re doing okay, it means your life sucks. You need to stop it. “I’m doing okay.” My kids, I told them, when somebody asks you how you’re doing, you never say I’m doing okay. I’m doing good. Good is the enemy to great. If you’re doing good, that’s not a good thing. If you’re going to change the world you can’t be like, “I’m doing good. It’s alright.” Notice this, everyone will ask how you’re doing and you’ll always say doing good. First thing to change, you are no longer doing good. You are doing awesome, all the time. My kids, if you ask them, “How you doing?” “Awesome.” If you ask me, “How you doing?” “Awesome.” You need to reprogram your brain from “I’m doing alright.” To being awesome. When people ask you that from now on, this is rule number one, you have to say you’re doing awesome. It may seem like a dumb thing, but you will see how it changes people around you. “How you doing?” “I’m doing awesome.” They’re like, “Really. Huh, nobody ever says that.” If you say you’re doing good, bleh. You just did that, bleh. You pulled an Ellie, a monster Ellie. Ellie’s my daughter that does that, bleh. So no more bleh’s. You’re doing awesome. And if you don’t feel awesome, guess what the first step to feeling awesome is? Saying that you’re feeling awesome. Okay, that’s number one. Number two, stay in control. If you ever go to a Tony Robbins event, which you should, if you don’t you’re insane. I’m not allowed to say yet, but he may be hanging out with us at our next Funnel Hacking Live event. But regardless, you should go to at least UPW. You get to walk on fire and hopefully have a chance to go to Date with Destiny as well. If you really want to have a shift in your life, Tony is the person that will take you and shift you. That’s why I don’t teach personal development because Tony is the best in the world and I couldn’t do better, even remotely close, so I’m not even going to try. If I felt like I could I probably would go and try to serve that market, but Tony’s the best, so I’m not going to. So I leave it to Tony and also Brendon Burchard, Brendon’s the man. Tony and Brendon, those dudes will shift yourself, personal development wise, so go and study them. Tony especially, because walking on fire is insanely cool. But one of the main things you learn in Date with Destiny is a thing called state control. So state is the thing that you are in as you are doing something. Sometimes you’re in a happy state, and a bleh state. Most of us we live our lives in a bleh state. You have to learn how to change your state like this. The coolest thing I learned from Tony is that I actually control the state I’m in. I don’t think most people understand that. You control the state you’re in. You can change it, you can be depressed or be happy, you can change it that fast. When I learned that and became aware of it, it was insanely cool. I would have a long horrible day at the office. I’d be beat up and tired, worn out, come home and as most people do, I could walk through the door and be like, bleh. Be a bleh dad. But I was like, no. I don’t want to be a bleh dad. So I walk in tired, beat up, angry sometimes, frustrated, all the crap you go through sometimes during the day, I get to the door and I say, I could either walk in and be a bleh dad, or I can change my state. What am I going to do? I’m going to freaking change my state. So I do what Tony Robbins talks about, there’s three things he calls the triad. I make these three shifts in my life, my physiology, my focus, my meaning, I shift those things and boom, that fast I walk in and guess what? I’m not a bleh dad, I’m a freaking awesome dad. I have fun with my kids, I play with my kids, and they’re going to remember that. When I walk in the office, some days I haven’t slept for more than an hour. I walk into the office and guess what I feel like? I feel like I want to die sometimes, I’m so tired. I walk in and could be like, bleh. But guess what happens if I walk in at state, guess what happens to all the people around me? They will match my state, because I’m the leader. If I walk in like bleh, they will all become bleh. This is the official term by the way, it’s bleh. So if I walk in bleh, they’re all going to be bleh. If I walk in at a freaking ten, they are all going to rise to my level, to my state. State control is huge. You can control your own state, but the other cool thing is that you can control the state of the people that are around you. People always come to our office and they’re like, “Is it always like this?” the answer is yes. Why is it like this? It’s because I’m freaking setting the pace when I walk in during the day. I walk in knowing that the pace that I set, everyone’s going to match me at that pace. If I come in bleh, they’re going to be bleh. I work with other companies, and partners and friends and people and what’s interesting, we will work with employees of a business owner and whatever the state of the business owner is, and you know that by seeing their videos and all their stuff, the entire company matches that state. It’s insane. So if I want to dominate the world, I gotta learn to change my state. So understanding state control is huge and so much more simple than you think. Tony Robbins talked about, go to UPW. There’s three things, he calls it a triad, there’s three things that are involved in state control. I’ll kind of go through these, I’ll probably just slaughter them, so go study Tony. Worst case, go to YouTube and type in “Tony Robbins State Control” or something, I’m sure you can get some videos of him teaching it as well. But the triad, there’s three things you gotta change. The first thing is your physiology. You’re body, this amazing gift that God has given us functions and drives everything. Have you ever notice that depressed people look depressed? Bleh. Sad people what do they do? They look sad. They’re body matches and mirrors how they feel. So a lot of times you think, “I’m sad, that’s why my body’s like this. My shoulders are drooping because I’m bleh.” Sometimes, because your body’s drooping, that’s why you’re sad. Just changing your physiology, changing your state, how you hold your body, will actually change how you feel. It’s insane. He talked about a group of people who were clinically depressed, not just I’m depressed, I’m sad, clinically depressed. They were in a clinic, they were in rehab because they had such bad depression. They took this group of like 50 clinically depressed people and took them off all their depression medication, which all medication really does is change your state. Changes our physiology, honestly we’ll talk about that in a minute, but it takes them off all their meds and makes them stand in front of a mirror for thirty minutes a day, with their shoulders back, smiling. Even if it’s a fake smile, or angry, makes them smile for thirty minutes. Guess what happened? Just by changing their physiology and forcing themselves to smile for 30 days, every one of the people who had clinical depression were healed. They were miraculously saved from their depression. Now there are times when, I have friends and family members that deal with depression, so I’m not short changing that, but I promise you that by shifting your physiology you can shift everything. It’s huge. I’ve seen people who are depressed shift their state, shift their body and they get un-depressed. It’s crazy. So if I want to be in a happy mood, if I want to be in a good state for my kids, my wife, my whatever. If I’m going to a meeting or whatever, the state, how I hold my body has a ton to do, 50% of how I enter a room has to do with the outcome of what’s going to happen. That’s not scientifically proven, that’s just what I’m guestimating based on what happens. That’s a big thing. So figure that out. How do you control your body? Look at what depressed people look like and if you hold your body in a way that depressed people hold their body, you’re going to be depressed. If you hold your body the way sad people hold it, you’re going to be sad. If you hold it in a way of the happy people, you’re going to be happy. Look right here right now, do I look happy? The reason why I’m doing this, if you watch Funnel Hacker TV, “Why is Russell so excited?” Because when I’m in an excited mood, I feel better, I get more done. I get people around me to raise to my level of vibration and they get excited as well. There’s this weird thing, and this is scriptural, for those that are the church going folk, and those who aren’t it doesn’t even matter. Light cleaveth to light and dark cleaveth to darkness. One of my coaches, Tara Williams talks about this all the time, vibes, vibrations. People like, “He’s got a good vibe, she’s got a good vibe.” Sense the vibration. And if you think of this like tuning forks. Let’s say you have a tuning fork here and you want to, if you hit two tuning forks next to each other, they will eventually match their vibrations. There’s a high pitched one, a low pitched one, they will meet in the middle because vibrations match. Light cleaveth to light, dark to dark. The same thing happens with you. If you come in and you’re a tuning fork and your vibration’s high, people are going to suck you down to their level and you’ll be depressed. Or you’re going to come in and freaking just blow your mind with the level of energy and vibration and everybody will rise to you. You have to understand that. They’re either going to suck you down, or you’re going to rise up. That’s one part of state control, is understanding that your body has so much to do with it. Now that you understand that, how else can you control your body? This is why us nerdy, entrepreneur, biohacking people talk about the importance of our body. Alex Charfen at the Pirates Cove mastermind said that “for any of you entrepreneurs that aren’t treating your body like a professional athlete, you’re insane. You’re doing things that professional athletes aren’t. You’re trying to accomplish things that they can’t even fathom. If you’re not taking care of your body, you’re insane.” It’s true, what you put into your body effects your physiology. When I eat crap, guess how I feel? Crap. People always ask me why I take so many supplements. Because different supplements I take effect my physiology. I have rules with my supplements. Most of you all know, I’m a Mormon, therefore I don’t do a lot of things. I don’t do alcohol, tobacco, coffee, tea, any other crazy stuff, I don’t do a lot of these, but there’s some supplements that I do take because they affect my physiology. I do take some caffeine, because caffeine affects you physiology. You take it, it increases your energy. Your physiology changes, it helps me get into state faster. There’s other supplements I take, I could go days on supplements, but there’s things I take because they affect my physiology. There’s things I don’t eat because they affect my physiology. If you look at how I eat, I usually don’t eat breakfast. The reason why is breakfast typically makes me feel sluggish and tired, my physiology goes down. I usually eat one huge meal a day. When I’m at the office Melanie makes me this huge salad, it’s got high fats, tons of vegetables, I eat it and there’s almost no carbs outside of the carbs inside of vegetables because carbs make me feel sluggish and tired. I don’t want to feel tired. So I just eat the vegetables meats and fats because that keeps my energy, my physiology good. When I’m at home, if I’m going to eat junk, typically I eat it at the end of the night, when I’m about to go to bed, because at that point I don’t care about my physiology, I’m going to fall asleep. But I don’t eat at dinner, I usually won’t eat all the other nice stuff. I’ll go and pick the veggies, the meat off, whatever my wife makes and I’ll eat that because I know that if I eat the rice and the carbs, stuff like that, guess what happens? My physiology drains and I’m going to be a worse dad for my kids. I know how it works. So if I want to stay in peak state for my kids, I have to stay in, I gotta keep my physiology going, so I’m very careful of what I eat. Sometimes, I’m not as good as a lot of my biohacking buddies, sometimes I just screw up, and if my physiology…this is probably the bad thing. This is the negative of personal development. But if I eat something and feel like crap, I’m like, “Well, I feel like crap. I’m going to feel like crap no matter what, I might as well make my taste buds feel good.” So then I go all out and if I have a bad day, I have a really bad day. Because I’m physiologically jacked anyway, let’s have some fun. Anyway, there you go. Alright, that’s number one. Number two side of the pillar of Tony’s triad is shifting what you focus on. Have you noticed that depressed people focus on depressing things? Have you noticed that happy people focus on happy things? But Russell, there’s so much sad things happening in the world. I know there is, but guess what I don’t focus on? The sad things that are happening in the world. Guess what I don’t watch? The freaking news. Want to know why? Because the news focuses on depressing things. I don’t want to be depressed. I don’t listen to depressing things. I try to focus on people and things that get me pumped up. I listen to podcasts of people that inspire me, that get me excited. I read things that get me excited. I focus on stuff that gets me excited. In business, crappy stuff happens every single day and I tell you what, when you go from a million dollar company to a 10 to 100, the level of crappy crap that comes up everyday exponentially increases. They say, someone told me the other day that every three months an entrepreneur’s focus with decisions could either make or break them. That’s true when you’re running a million dollar business. When you’re running a hundred million dollar a year business that happens a lot more often. I would say probably every three hours. I’m not kidding. There’s a lot of crap that hits me in the face every single day and if I focus on the negative, I would be in a state of depression right now. I have to look at it and I’m like, “Oh, that sucks. Alright, this is the answer.” And I turn my back and run from it. I do not focus on it for more than 5 seconds, otherwise I will lose my state. What are you focusing on? A lot of you guys get overwhelmed and get stressed. Do you not think I get overwhelmed? I have 12 events happening in the next 47 days. We’re doing the biggest launch in the history of the freaking internet. We’re re-doing the complete onboarding process, I just wrote a new book in the last 30 days. It’s not a tiny book, it’s a freaking cookbook, it’s a 500 page cookbook. We’re doing a design-a-thon in two days. If you knew how much stress I have on my plate.  I don’t know, I’m pretty sure most people would crack under the pressure. I’m shocked that I haven’t yet, but the reason why is because I keep moving on. Dan Gable, the greatest wrestler in the history of wrestling. Well maybe not the greatest anymore, but he is the legend. He is the Michael Jordan of wrestling. So Dan Gable, someone asked him one time, because he went through all of college never losing a match. His very last match he lost, he got so pissed off that he went and started training for the Olympics and he actually became an Olympic champion and not a single person scored on him. And what’s crazy is while he was training for the Olympics, it’s so crazy. The Russians actually said, they came out publically and said, “We are going to train an athlete with the only goal to beat Dan Gable from the Americans.” And Dan Gable was like, “No, I’m the greatest wrestler who’s ever lived, no one’s going to beat me.” So what did Dan do? He would work 7 hours a day, working out 7 hours a day preparing for the Olympics, then he’d go to bed at night. Then as he’d go to bed at night, he laid there in bed saying, “The dude in Russia who is trying to beat me is awake and training right now. And that pisses me off and freaks me out.” So what did Dan Gable do? He woke up at midnight and he’d go running. Because he knew that his opponent was competing, was training and it stressed him out knowing that his opponent was awake while he was sleeping. He did not like that so he got up and kept working out. Is that obsessive? Heck yes. Did he crack under pressure? No, he went to the Olympics and won. Not a single person scored a point on him. That’s Dan Gable. Now someone asked Dan Gable, I heard this in an interview one time, they said, “Dan don’t…” and afterwards Dan went on to become the head wrestling coach of Iowa Hawkeyes and won more NCAA championships in a row than anyone in any sport, I believe. Anyway, insane. And someone asked Dan Gable, “Don’t you believe in pressure?” and Dan’s like, “Yeah, I believe in pressure, it’s everywhere. The difference is that most people sit underneath the pressure and they sit on it. I believe in it, I just don’t put myself underneath it. I step aside and I focus on what I need to get done.” And most of us, it’s that same way. I don’t know about you guys, sometimes I have so much stress and so much pressure, I’m about to crack. Then half of that is just in our heads. So I’ll sit down with a pad of paper, especially at night when I can’t sleep, I sit with a pad of paper and write down what I’m stressing on. I write all those things down, when you write it down it’s like, oh that’s actually not as bad as I thought. And then you can fall asleep, get yourself out of the pressure. Sometimes we’re focusing on all pressure and stress and all this stuff and that’s why we don’t succeed. Don’t do that. Write it all down, prioritize it and be like I can’t control what I can’t control. I’m going to move forward out of the pressure. Go. And sometimes I don’t get crap done. I’m sure that all the stuff I have to get done between now and our viral video launch, most of it is not going to get done.  A lot of it will, most of it will. But sometimes you can’t affect it, so you do whatever you can and as you get closer and closer to deadlines all of the non essentials fall away and then you get the essentials and that’s how the game’s played. Alright, this is fun, we’ve been going 32 minutes you guys. I hope you’ve been having fun. I don’t know where I left off. Physiology, shift your physiology. Number two, what you’re focusing on and then number three, what’s the meaning. I think number three is meaning. If not I’ve been teaching this wrong, or thinking about it wrong. Number three is the meaning we’re attaching to things. A lot of times something bad happens to us and we attach these weird meanings to it. And we, it’s really cool, we have this unique ability as humans to attach meanings to things, right. And usually what happens is subconscious; we don’t know that we’re doing something right. If someone punches you in the face, subconsciously our body attaches a meaning to that. So this person is mad at me, we attach the meaning, I need to fight….sorry, let me step back. Someone punches us, right. Our meaning maker attaches this meaning to the thing. That person is mad at us, we must fight them back. So I go and try to fight someone. Or someone punches us and maybe the meaning is this person is going to kill me, that’s the meaning we attach so then we run away. There’s all sorts of things. Every single day, something is happening and we’re attaching these meanings to it and these meanings direct where we’re going with our thoughts and actions and everything else. But as soon as you’re aware of this, you can actually change the meanings that are coming to you. I actually don’t know if this is part of the triad, it may not be. I can’t remember now. Go YouTube Tony Robbins. Regardless, I want to talk about meaning, because meaning is a big thing. When you’re aware of this it’s kind of cool because now it gives you the ability to kind of shift meanings. So when somebody, we’ve had some morons, and they are morons, this week that have been attacking Clickfunnels and at first I got so mad I want to kill them and fly to their house and beat them, because that’s the wrestler in me. My body attaches a meaning to what they’re doing. But then what’s cool is Tony taught me this technique where you stop and say, okay, what if that’s not the meaning they’re attaching, what if it’s actually this meaning? You shift the meaning that maybe they’re attaching and if you shift the meaning associated with an experience, it’ll change your perspective, which changes everything. So we gotta become good at consciously picking the meaning we’re attaching to things. If someone screws us over we can attach a meaning saying “That person is a horrible person trying to screw me over.” But if you attach that meaning, be careful. Because as soon as you attach that meaning to something, guess what happens? Now the situation you enter, the state you enter is going to be based on that meaning and it can get really bloody and get really bad and things can turn really bad, which is going to increase all these other pressure, noise and other bad stuff. But if you come in and say, “Look, that person is a total douche bag,” I don’t know if I can say that on TV. I apologize if I can’t. Anyway, that person is a horrible person, but maybe their having a bad day today. Maybe they’re struggling, maybe financially, whatever. You attach a different meaning to the situation, then you come and you’re like, man that person screwed me over, but this is probably why he did it. Or why she did. If you attach that meaning it gives you a different set of tools to deal with the situation. So what happens now in my life, if something happens and instantly a meaning is attached by my brain and what I’ve found is that most of the times that the instant meaning that’s attached, is going to leave me in a really negative path. It’s weird how it works. So too often I run down that negative meaning and bad things happen. So I try to consciously stop and try to take the exact opposite. I remember Tony at Date with Destiny he does this thing, he says, “Find an experience in your life that pissed you off.” For me it was something with my wife, and my wife was at the event then, sitting separate, so she was sitting four rows ahead of me and there was an experience and they said to write down the experience, so I wrote it down. They said, “Write down all the meanings you attached to that experience.” I was like, “My wife is mad at me, she doesn’t love me.” I wrote down all these different meanings that I had attached to that situation. And then Tony said, “Write a big line down the side of the paper and next to each of the meanings you attached to that situation, I want you to write the exact opposite of that thing.” So I was like, “My wife is mean to me, but on the other side, she actually loves me. My wife is super selfish, no she is actually so giving that she struggles.” So I wrote the exact opposite of each of the meanings that I had attached to the situation. But what’s crazy is after handwriting out probably three or four of the things, I started crying. I started crying because I realized, I love my wife and I know her, and I realized the true meaning of what happened in that situation, was actually the exact opposite of the meaning I had attached to it. I instantly realized that I was in the wrong and she wasn’t. I broke down crying because I was like, “Oh my gosh. Where else in my life is this happening? Where I’m attaching these meanings subconsciously to a thing and I’m actually wrong?” I realized that day that I have to take control of my meaning maker, the meaning I’m attaching to every single situation. So something happens now and instantly I get the negative meaning, it just happens that’s in our brains wiring for some stupid reason. I stop and I’m like, what’s the opposite of that, what’s something that if I could attach a different meaning would make me look at this person through a different angle, a different lens, a different light? I shift the meaning and it shifts everything. It shifts how I feel about the person. It shifts how I approach them, it shifts the response. It changes everything. I wish I could say I am perfect with this, I am not. If you’ve ever been on the back end of a backlash from me for stuff, I apologize. Because I’m, I can be a prick sometimes. I didn’t realize this until the other day. We have a contractor, he was killing himself for us, and I imagine it’s got to be a pain in the butt working with me sometimes. Because I’m vocal, I’m on TV, I’m on Instagram, I’m ranty and ravy and talking about everything. And without thinking I kind of shared publicly my thoughts and part of it’s because I’m a media personality. If I came out like bleh all the time nobody would listen. So I’m usually on the extremes, I’m extremely happy or extremely upset because that’s what’s interesting. So I feel bad because I published stuff that was negative towards that person. And the other day it was kind of brought to my attention, “Wow, Russell this person is really working his butt off for you and you’re saying these things.” And I had this moment again where I kind of broke down and I was like I’m a bad person sometimes. And the meaning I was attaching to all these situations was like, they’re lazy, they don’t care, they’re not working hard enough, or whatever. I’m attaching all these meanings and I had this fun little moment where I had this exercise where I was like, okay, if I switch the meaning, what’s actually happening? And I was like, oh man, I’m a jerk. I realized it again, so I reached out personally and apologized and I don’t know if it’ll make it better or not, but I was wrong. I’ve had other situations this week where again there’s this person who’s honestly, it’s always the people you help the most. It’s someone I helped a lot, to have a lot of success, I bent over backwards for them and now they’re publically attacking me and us. It’s just….it’s funny, the meaning, even now, the meaning I want to attach to it wants to come in there. I’m like, no stop. Get out of my brain. Because I know, I know the reason why this person is being a douche bag. I’m going to use that word, I apologize. I know the true meaning. It’s not the one that makes me feel better about myself, which sucks because that one makes me feel so much better about myself. But it’s the truth. So I’ve tried to attach that meaning to it, even though every time I think about the situation, my blood’s boiling just thinking about it again. But I gotta go back to the meaning that I attached on purpose. So the more you guys are aware of this the more you can affect. That’s a big part. There’s number two in personal development. So where have we gone this far? So far we’ve talked about not being bleh. We talked about shifting your state in the circumstance. We talked about shifting the meaning you’re attaching to things. Alright so here’s a couple of things. Yes, we’ve been going for 40 minutes, but I still got another hour and a half drive, so we’re going to keep on talking. It’s like on Wedding Singer, which is one of my favorite movies of all time, do you remember when he’s all depressed after his girlfriend gets married on him and he’s hosting the wedding party and he’s telling all these jokes? And the one guy’s like, “Hey wedding singer, you’re the worst wedding singer I’ve ever heard.” And he looks at him and he’s like, “Well I have the microphone so you will listen to every word I have to say.” One of my favorite lines ever. That’s how I feel right now. I have the microphone so you will listen to every word I have to say. I guess you can turn me off, hopefully you won’t. Hopefully you can hear me. This is car is so loud when we’re driving. I hope this is coming through because I think there’s some good stuff in here for people. Alright, next thing. We talked about being not bleh, we talked about getting in state, we talked about meaning, these are pieces to help you function better as a human being. I always tell people how much of an impact Tony Robbins had on me. It’s because he made me aware of these things and there’s so many more. I wish we could go to UPW. Go walk on fire. I think you can get a ticket for $500 to a thousand bucks. If you are broke and don’t have the money, go get a credit card and finance it. If you’re broke, you’re going to become more broke. Who freaking cares? At this point, what’s the worst that could happen? You’re going to go bankrupt? Dude, you’re broke, it doesn’t matter. It always blows my mind when people are like, “I don’t have any money, I can’t invest.” Then you have nothing to lose. Go take out a loan. Go take out five loans, who cares? Worst case scenario is you lose it all. If you have nothing, then you have nothing. I taught the cub scouts, the 12 year olds, I did an entrepreneurship merit badge and one of the guys asked, “how old do you think these kids should start?” I was like, “They should start now. I got a dozen friends who are teenagers who are making insane amounts of money.” The guy who asked said, “Just so all you kids know, you have nothing. If you lose it all you didn’t lose anything, so who cares?” Anyway, it always makes me laugh because people are like, “you can risk a lot because you have money to risk.” I’m like, “Dude, it’s way easier to risk when you’re broke.” Worst case scenario you lose everything, but everything is like rent on an apartment, but that’s not that big of a deal, you guys. When you’ve got 150 employees whose lives depend on you, I promise you it is a lot scarier to risk at that point. Nevertheless, I digress. Where was I going? I don’t even remember. Hopefully there was something in there of value. Okay, what I want to talk about here is you gotta risk. You’re creating this thing, you’re giving birth, you’re going into this thing…..Oh I remember what I was talking about. I was talking about investing in UPW and talking about being broke. Yeah, go to UPW, go to Date with Destiny. Invest in these events because it’ll transform you, it’ll help you to become super aware of yourself and other people. That’s what Tony gave me that was so important to me. Most of us live life on autopilot and we’re just going through the day bumping into things and things are happening and you’re just not aware of how we work. When you’re aware of how you work, it’s like now you can affect things, change things, tweak things. I can change my approach, I can change other people’s approach. For me it’s been huge to understand me and people better. So yeah, go to those things it’s worth it. There you go. I have a friend down in Australia, his name’s Mal Every, I don’t know why this just popped in my head but he says, “I don’t have a problem with you if you’re broke, but I do have a problem if you stay broke. There’s too many opportunities in this world. If you stay broke, it’s because you’re not trying.” You’re literally not trying. Anyway, I don’t know why I said that, but it popped in my head therefore it must have been important. Alright, the next thing I want to talk about. If you want to be successful in life the next piece outside of not being bleh, and figuring out state control and attaching meaning to the right things, the next thing is you have to stop dabbling.  Stop freaking dabbling. School has screwed up all of us. School has taught us how to dabble. You sign up for college, you take 20 credits, 20 cool things that you want to learn about. What they do is they spoon feed you and force you to dabble over a semester. So they give you a little bit of information in math, you spend 50 minutes. Then you go to the next class, here’s a little bit of science, a little bit of history. So you dabble in a whole bunch of little crap and you try to remain and retain all this stuff and then you go back the next day and you dabble a whole bunch and you dabble and you dabble and you dabble for like 15 years of our life. Let there be no mistake. You will never be hyper successful if you are dabbling. Dabbling is the opposite of what you need to do if you want to be successful. If you want to be successful in something, you have to go deep, you have to immerse, you have to be obsessed with that thing. I guarantee you the people I’m competing against right now in our business, the reason why we are kicking the crap out of all of them is because they are dabblers. I promise you, there’s not one of my competitors that spent as much time in the last 48 hours, in the last week, in the last 5 weeks studying marketing and business and growth and personal development as much as I have. And for most of them, we’re already way past them, so why in the world, why are they not…..? I don’t know. But they’re dabbling and that’s why I’m able to pass them. When you start immersing and you go deep, a couple of really cool things happen. First off, you will start seeing connections that you cannot see when you dabble. I sucked in school because I could never see the connections. I spent an hour in history, an hour in math, then an hour in debate, then an hour in logic, I’m trying to figure out how to make the connections. Unless you go deep in something, you can’t do it. The reason why I’ve written two books is not, yes I like writing books, yes I like sharing it. When I write a book, I have to go in such deep immersion that I start seeing these connections that you don’t, you can’t see when you dabble. When I started writing the Expert Secrets book, I was doing a whole bunch of things. Some things consciously, some things subconsciously and as I started focusing on this book and trying to make a really, really good book, it forced me to read and study and geek out and immerse myself in a whole bunch of different things and through that process, I was not dabbling, I was immersing. I don’t know if it’s God, if it’s your brain, but when you immerse yourself, I feel like the reward for that, all these connections that you don’t normally see, all the sudden start being open to you. Howard Berg told me, he’s the world’s fastest reader. He said when he goes to do a topic, most people read a book and they form their opinion based one book they read. He’ll read 30-40 books to get a really clear view of the reality of the situation. This is what 30 authors have said and you get a very clear view of it. And that’s how I feel about immersion. When you immerse yourself and you go and listen, study, read, you really geek out and become obsessed in your thing. I don’t know if it’s your brain, God or the universe, whatever you want to attribute it to, I know who I want to attribute it to. But he opens up pathways, he opens up connections for you and lets you see a whole picture and that’s your reward for immersion. So that’s the next step in this you guys, you have to stop dabbling. So first off, the first phase in this comes back to you being greedy. The first phase is figure out this thing you want to be obsessed with. Maybe it’s not the marketing yet, and that’s okay. Because phase one is about being greedy and mastering it for yourself and becoming who you need to be to serve the world that you’re trying to serve. So go and now is the time to become unbalanced. In the bible, well if you listen to this song, I think it was…who was it? A time for every season, there’s a time under heaven for everything. A time and a season for everything, right. This is your season to immerse in your craft and become the best in the freaking world in your craft. Again, there’s a time and a season, this is the time and season right now for you to do that, for you to immerse yourself. So that’s phase number one and that’s going to give you the ability to become who you need to be. And you’re going to become completely unbalanced. Your work life, your social life, your family life is going to become unbalanced during that period of time, but you’re going to be able to immerse yourself, you’re not going to dabble. You’re going to unbalance and become awesome at your thing. And then there will be a transition phase where you’re going through and becoming so passionate about it, where there will be this weird time where all the sudden, I don’t know what it is, you can’t get filled up anymore. For me, I was doing all this marketing for all of our businesses and companies. We were doing the Neuropathy product, the weight loss, the dating, all these different businesses and we’re doing it and there came a point where I stopped getting fulfilled by just doing the business and I didn’t know what it was. I started going through this slump. I didn’t feel the momentum, didn’t feel the progress. I was like, ugh. I didn’t feel it and that transition is because eventually you can’t keep growing in that immersion. Because eventually you’ll see the connections, you’ll see everything, you’ll be going through this immersion and then you will…. I don’t know how to say it, not that you’ll become perfect ever, but you’ll become more perfected in that thing. Where it’s hard to squeeze a lot more oranges to get any juice out of it, to really fill you up. And that’s what I talk about in the Expert Secrets book, that’s where you transition from this growth, to the only way you can keep growing is transition into contribution. And this is where entrepreneurship is born. This is where you realize the only way for me to actually keep sharing this and to keep having that juice is to start contributing and giving back and sharing with other people. And what you find is insane. As soon as you take this path and this gift, this thing you’ve been geeking out on and immersing yourself on and become obsessed with, you start sharing it, that juice starts flowing again. It’s like the next wave and it’s so fulfilling. That’s why I’m doing an hour long podcast instead of focusing on the road and listening. That’s why for me right now, I started listening to, when I start doing personal development and growth and start learning and studying, as I do that I start shaking because this is good. I’m getting juice, but if I could share this with other people I’d be getting ten times what I’m getting now. That’s why I publish so much, that’s why I share so much. It’s because that contribution will fill you up more than the growth will eventually. But first you gotta fill up. Again, you gotta become unbalanced so you can become who you need to be. But after you’ve hit that point, and you’ll know it because you can’t get the same thing out of it, until you start contributing. And that’s logically where you start shifting to contribution. That’s when you start becoming obsessed with the marketing. That’s when you start geeking out there. That’s the key you guys, that’s what it’s like. At that point, you don’t care about the money. This is what I talked about a few podcasts ago. The people who struggle are the people trying to make money. When you’ve been geeking out on a thing and have filled yourself up and now you’re shifting to contribution, you do not care about money. I could not care less about money at this point in my life. It’s fun, it keeps track, it’s how we know that we’re doing well. It’s such not a driving force, you can ask…..I do not have logins to my bank accounts. I have no idea what’s in there. My accountant, I’m always like “Hey can I buy this?” and he’s like, “Yeah.” And I’m like, “Okay, cool. I have no idea.” My wife, I don’t have access to my bank accounts, personal, business, anything. I do not know what’s in there. I don’t want to know. It means zero to me at this point in my life. The only thing that means anything to me now is contribution. That’s what fires me up. That’s the state you gotta enter business and entrepreneurship in. Those are the people who are successful. The come in like, “This thing that I have, this gift, this thing. I’m so passionate about it, I have to figure out how to share it with other people.” Then guess what’s going to happen? Then it’s going to be easy to become obsessed with the marketing because the marketing is the means for you to get your message out, for you to get your product and your service out. All the sudden it becomes exciting. I think that’s why I struggled in school so much. I would learn and read a book and it didn’t matter to me. If you’re going into marketing and you’re struggling, this marketing, I’m learning this stuff. I learned about squeeze pages, traffic and conversion but you don’t care. It’s because it’s like school. I study a thing and I write a paper but I don’t care about this paper, there’s no point to it. If you’re struggling studying the marketing it’s because there’s no point to it. But as soon as you find your thing and you obsess with it and you’ve grown and filled yourself up and shift to contribution, now when you start studying it, the marketing becomes alive. It lights up and becomes alive again. I remember, I always thought I was dumb. I hated reading, I hated studying, I hated school, I hated all those things and honestly, I thought I was a dumb kid. I started my business and started selling these little things, it was crazy because I was selling some stuff and I was not doing that well. I remember it was pre-podcasts, but everyone used to do tele-seminars back when I got started. I would download all these tele-seminars and I would listen to them. Guys like Arman Morin, Alex Mandossian, those are the guys I listened to. Marlon Sanders, these are the guys I listened to initially. And I would listen to them on my headphones. I would burn these tele-seminars onto cd’s and put the cd’s in and listen to them while I was on my wrestling trips and I would learn stuff. They would say stuff and I’m like, “That’s so cool. I’m going to go try that.” And I’d try it and the craziest thing would happen, I would try something. I was making a little bit of money and then I’d try something and make more money. I was like, are you kidding me, that freaking worked. I gotta try something else. I listened to another tele-seminar and I would try it and are you kidding me, that freaking worked! And then another one and I was like, that guy wrote a book. I’d read his book and I’m like, I’m going to try it. And then guess what happened? I’d make more money.  My thing would go out to more people and I’m like, “Oh my gosh.” And all the sudden reading became alive for me, studying became alive for me, marketing became alive for me. I remember copywriting I was like, one of my first websites I set up and I didn’t have a sales letter and someone’s telling me about this copywriting thing and I was like, are you kidding me? That is the stupidest thing I’ve ever heard of. I’m not going to write words, I don’t want to learn that. I remember just being angry because I didn’t want to learn copy. It sounded so boring and stupid. Anyway, I tried to hire a copywriter, and the copywriter, it was actually Michael Thornton was the first copywriter I tried to hire and his quote for me at the time was 8 or 10 grand or something and I was like, “Whoa! I haven’t made that much money in my entire life combined at this point.” So then I tried to read a book on copy and again, it was horrible. I read it and I was like this sucks. I had to write my very first little sales letter. So I wrote it and then it was crazy because it made money. So then I started listening to some copywriters and the guys like, I remember it was Michael Thornton actually, I was listening to this presentation he gave at this big seminar and he was like, “We tested this thing and it turns out that a red headline out converted a blue one.” So I changed my headline to red and sure enough it out converted. I was like, what the crap? Okay, what else does this guy got? I remember he tested a brown background, it did better in this thing. So I’m going to do a brown background. So I did a brown background and sure enough it out converted. I’m like are you kidding me? Then he said to try a new headline, his headline swipe file had all his headlines. So I tried four or five headlines and one of them dramatically beat the other one. I was like, what? I changed the headline and I doubled my income. Normal humans, if they want to double their income, guess what they gotta do? A doctor would have to go back to like 16 more years in medical school to specialize and double their income, work another 15 years and then maybe they would. I changed 13 words on a headline and all the sudden guess what? Copywriting became alive for me. It got exciting and all the sudden I want to read every freaking copywriting book I can find, because I’d read through and most of it was garbage or rehashing stuff but I’d read one sentence that was like, “Oh, you should end each line with a dot, dot, dot. Because it keeps the readers mind open and doesn’t close out the thought and they’re more likely to keep reading.” I was like, what? So now to every single email and every single thing I’ve ever written, I add a dot, dot, dot, you’ve probably noticed that before. Guess what happened? Everything increased. And I started going to marketing seminars. I’d go to a five day seminar and listen for five days and every single speaker who is talking, I knew everything. I’ve done that, knew that, heard that, rehash, rehash and then one speaker on  day 6 would say one thing where he’s like, “Oh yeah, this one time I added an exit pop where I gave a discount and 20% of the people took the exit pop.” I was like, wait, what? So I go back to my thing and add an exit pop and my income would increase by like $100,000 a month. From that one little thing. I remember I was like, I sat through 5 days of crap and got that one thing and it was so huge for me that it made the whole thing worth while. Or I would be at an event, got nothing and I’d go out to eat with everybody and I’m the Mormon dude, everyone goes to the bar and I’m like, I don’t want to go to the bar, I don’t want people to think I’m drinking. So I’d go to the bar, and I’m not joking, I’d order milk because I didn’t want people to think…..if I ordered a sprite people might think I’m drinking and I

Behind the scenes of how we were able to profitably grow our company without taking on any capital. On this special episode with Brent Coppieters from Russell’s team, they talk about some behind the scenes things that need to be figured out while you are growing and scaling your company. Here are some of the cool things you will hear in this episode: How Brent has figured out how to structure teams with leads to make everything as efficient and smooth as possible. Why they hire Clickfunnels users to work on support teams in Clickfunnels. And why Russell wants everyone near him to max out their tax brackets. So listen here to find out some important behind the scenes things you have to think about when you’re in the process of growing your business. ---Transcript--- Hey everyone, this is Russell Brunson. I’m here today with Brent Coppieters on the Marketing Secrets podcast. So everyone, I got a really special podcast for you today, I’m so excited for. Right now, where are we at? Brent: Kauai Russell: Kauai, Hawaii. This has been our backyard for the last week, and we’re heading home tomorrow, which is kind of sad. But I wanted to get Brent in here to help you guys out. Because obviously in the Marketing Secrets podcast I talk a lot about the marketing stuff, and Brent has been with me now for over a decade. How long is it actually? Brent: Eleven years at the end of July. Russell: Eleven years, dang that’s crazy. So that’s when you started? Was anyone else here when you first got started officially? Brent: Anyone who’s here now? Russell: Brittany? Was she here? Brent: Brittany came in after. I don’t think anybody else who was here before I started is still here. Russell: So Brent’s been the longest, long term person, except Doral maybe. Doral in Romania. We got a Romanian. Our backlight is kind of lit, it’s hard to see us. Brent’s been around for forever and done tons of different roles. Right now he runs the entire operations of Clickfunnels so I wanted to have him kind of talk about the stuff because it’s a big part of growing and scaling a company that we don’t talk about a lot. But first do you want to talk about your back story, as far as getting into this whole thing. It’s kind of a funny story. Brent: How much back story do you want? Russell: We should move over here to the couch so you can see a little better. So I met Brent at church initially. Do you want a pillow? Brent: Yeah. Russell: That’s how planned these things are. What was one of the first impressions, about this whole business, when you got introduced to it? Because I know a lot of people got through that, especially spouses or friends or potential employees or partners that don’t know this world at all, it’s kind of weird at first. Brent: Yeah, I had no idea. I was at, met Russell through a church function and didn’t really know what he did. When I kind of thought he made money on the internet, I initially thought eBay, he sold stuff on eBay or you know, I had no idea.  I really couldn’t understand. So he had some of the business partners and friends that he kind of worked with at the time and I kind of pulled those guys apart and was kind of asking those guys, “What does he really do?” and one of our mutual friends, he knew that I didn’t understand so I talked to my wife who said, “I don’t know what this Russell Brunson guy’s doing, but it is freaking crazy.” Our friend was sharing the numbers that Russell was doing. He was going to University, I was going to school as well. He was making more money than my parents combined income was, more money than they had ever made. So I was like, I gotta find out what this guy’s doing. So, like any friend, we invited him and wife over for dinner on a Sunday afternoon. So I just started asking him really carefully, “What are you doing? What exactly is this?” And he just kind of started sharing what he was up to, what he was doing. Obviously he doesn’t brag about what he’s doing, the success he was having and he was having tremendous success. After they left, we had a good dinner and visited and then they left. I couldn’t sleep for three days. My head was spinning. Russell: I ruined him. Brent: You did, I was screwed at that point. After that happened I couldn’t fathom the success. But what was more important there was the value he was providing the world. Russell: Was that before or after all our kids, we had twins and they had their first son the week before. I can’t remember if it was before or after. Brent: We had met you before, we’d been friends for a little while. I think that we had our kids and you guys moved right after that. Russell: All I remember is we had our twins we were in the NSU for two weeks basically. So we rented a hotel room in the hospital and just hung out there and goofed off, and I remember he was coming. “Don’t you have to go to work, or what are you doing?” He thought I was going to go… Brent: Yeah, I told my wife, “We gotta take dinners over there or something, we gotta help them because they’re in the hospital with these twins because they can’t leave and he can’t work because he’s in the hospital.” Russell: Little did they know the internet was working. Brent: I had no clue. Russell: So that was fun, so then a little while later, Brent started working for us. Initially it was affiliate management for how many years? You did that for a long time. Brent: Yeah, like 8,9 years, roughly. The hats were always being moved but… Russell: It’s a small company, you do a lot of everything. Brent: Yeah, so probably 8 years to really focus on business development, affiliate management and partners and stuff like that. Russell: And, just so everyone knows, I recently on the podcast had the presentation I gave from Funnel Hacking Live, the One Funnel Away, about the stories, and I talked about Brent in that and it made me cry in the middle of my presentation, it was kind of embarrassing. But you were here for the good and bad. When we went from 5 employees up to 100 and back down to 5 and all the stress up and down. I’m curious, honestly why you didn’t leave when everything collapsed and crashed. Brent: That’s a good question. Russell: I don’t know the answer either. Brent: You’re going to get me vulnerable. Working with an entrepreneur, especially Russell, you know where their heart is and there came a point where he was trying to help too many people. He was employing a lot of friends and family and people that he wanted to provide opportunities for and that was great to a certain point. But there was a point there where the business changed a little bit, evolved and we were needing to make some changes with it. And those changes wouldn’t allow him to support everyone he was supporting. That was very difficult for him. My wife and I, we cared and loved Russell and Collette and their family. We came to a point where I didn’t want to be a burden, I knew he was stressed and worried about taking care of people. I had a conversation with my wife, where I said I would rather keep our friendship, than have him feel stressed about supporting, having an opportunity for me to keep working there. So one day I kind of came into your office, and had a real chat. I probably said some things that, I wanted him to understand how important what he was doing was, and also I wanted him to understand that I was okay to leave. I didn’t want him to feel like he needed to provide for me. I would be fine to figure things out. I just wanted to make sure he was okay. Because it was at the point where you were helping so many people, really one hiccup you could have lost everything. All your savings was going back into the company and at some point you just can’t keep doing that. Russell: Yeah, I got really scared, but somehow we pulled it around. Brent: Pulled it around and obviously you had to make some tough phone calls and decisions that changed the company at that point. Russell: Basically we had to, we had 100 and some odd employees, we had all these wrestlers working for me, we had let go the whole wrestling team. We had to downsize. We shrunk from a 20,000 square foot building to 2000. It was rocky and scary but it gave us the ability to refocus and figure things out. Remember we went on a couple trips where we were trying to figure out who were the people still having success in our market. We jumped in a plane traveling to different people’s offices. We spent time with Ryan Dyson and Perry Belcher, trying to figure out what they were doing. With Alex Chafren, what they were doing. People who were our friends, just kind of used this time to figure out what’s actually working today and how do we shift our business model and change everything. It’s funny how much pain there was during that time. We flew to London. How important it was for the transition for what became Clickfunnels and everything else. Anyway, so many fun stories we could talk about forever. But we don’t have time for all those things. What I want to talk about a little today is, probably a year into the business when we first started growing, it’s funny I got a message today from Alex Chafren, he’s like, “You sound so calm.” Probably because we’re here in Hawaii but he was like, “I don’t know any other person running a hundred million dollar company that’s as relaxed and able to respond to people.” Anyway, when we first started, we didn’t know what we were doing. It was just kind of like, we know how to sell stuff. Started selling Clickfunnels, it started growing and all the sudden all sorts of new headaches came up with that. From a software standpoint with Todd and we brought in Ryan and they had to deal with infrastructure, ups and downs. I think based on ranking we’re the 700th most visited website in the world. But that’s not counting anyone’s custom domains. If you take away custom domains, we’re probably in the top 500 websites in the world. There’s not many humans on earth that have ever dealt with that kind of scaling and infrastructure. Todd had never done it, Ryan had never done it. They’re figuring this stuff along the way and we’re hiring consultants. On the marketing side we’re trying to grow and then all these things and as everything was growing one thing we didn’t have in place was any of the internal company business stuff. We were good sales people, good coders but we had to do that. It was funny because, you’d never had experience with that either though. Brent: Not really, no. Russell: We had this time where internally there were, everything was shaking and we said basically “Brent, we’re going to take you from affiliate management and you’re going to run this role.” And didn’t know what to expect, if it was going to work or not going to work. He was able to step into this thing and turned it really simplified. I’ve had zero stress about that part of the business since you took it over. From that time we went from 20 employees to I don’t even know where we’re at now. Brent: 135 or something. Employees and contractors, we got a few different folks. Russell: Lots of people. So I’d love to talk, first you step in that role and it was probably disorganized and stuff. What were your thoughts? What did you have to go and figure out? What’d you have to learn to be able to turn it into what it is now? Brent: I think the big thing is Russell’s vision for the company. We’d worked together long enough that I knew where he wanted to go. Even inherently just kind of knew. The big thing about Russell is his ability to surround himself with good people. That was the first part, evaluating who we have currently. Are they on the right seat on the bus, is a big part of that too. So we tested different things, and some things worked and some things didn’t work very well. We brought people and we started the phone stuff a little bit with the clickstart program and some of those guys were better than others and we’ve evolved that program. But the big thing about it is obviously support. We had, when you guys initially started hiring support team members, those guys were rock stars, and a lot of those guys are still with us today. They have evolved in their positions in the company because of their commitment and their love of Clickfunnels. I love when I get to interview and talk to people and when those individuals say, “I love Clickfunnels.”  That is the coolest compliment that we can get. When get people that raise their hand, they want to work with us because they love Clickfunnels, they love the mission, they love the ability to help people. I think the biggest challenge was how do we grow with it? Because the marketing side, was growing so fast, it’s important that we’re providing and helping our users and helping them have the best experience possible. Also, Clickfunnels isn’t just some easy push button software. It is easy to use once you understand it, but there’s a lot of different parts of it and understanding marketing is a big part of it. So we needed to bring on people who could understand Clickfunnels, who understood marketing and also understood Russell’s style, the way you were taking everything. Russell: It’s crazy because I think when you took over the role of that, it wasn’t just support but that was a big piece of it, obviously. There’s probably what, a dozen support people at the time? Brent: Yeah, there was probably about 6 to 10. Well, probably 10. Russell: 10 at the time. You found a way to take that….it’s funny because one of the criticism sometimes of Clickfunnels is “Support’s not live all the time. Awebber’s live.” Awebber’s been growing for 20 years. They probably get 4 new signups a day. Clickfunnels right now, it’s been a while since I looked at the stats, but it’s anywhere from 500 to a thousand sign ups a day, every single day. Coming to Clickfunnels and trying to learn this huge platform that runs your entire company. How do we stay in front of that. Our goal eventually is to get to the point where it’s real time support or as close to that as possible. But there’s no one else in our space that’s ever had to deal with that. That have grown companies that fast. Most big companies like Strive don’t have any support at all because they’re like, we can’t therefore we don’t. We still need to have that support and education and stuff like that in place. I think what you did initially, I know that Ryan was a part of this. Ryan Montgomery helped set this up initially too. But just for those that don’t have support teams or maybe have three or four people and are starting to scale something, you kind of broke people into teams. Do you want to talk about some of that initial stuff that you guys did there to make the scaling side of support easier? Brent: Yeah, so we moved over to Intercom, that allowed us to do like live support. It wasn’t right live, but people could submit conversations and we’d respond to them and that’s what we used to start. We’ve grown, our response time, that’s how we kind of gauge our success, our response time. There’s a lot of software companies that offer live support, from 8-5. Ours is essentially turned on 24 hours, we’ve got team members all around the world. When we initially started we actually had an international team and we had more domestic teams, but as we realized, and continued to scale and grow, we had more and more people international. We’ve got international folks on every team. We’ve got domestic folks on every team. So they can kind of work that schedule out as needed. But as we came in we saw the amount of conversations we had, these guys are answering 8-9 thousand conversations a week, our support team. It is crazy. Our billing support is unreal. We’ve got a team of billing support team members and most of them are in our office. We’ve got a few individuals who aren’t. But the big part of it is having leadership being in those positions. So every support team we have has a team lead who is the person we reach out to and help with training and they now can pass the messages and training on to the other team members. Russell: So how many teams do we have right now? Brent: So technical support teams, we have 8 technical support teams.  We have one billing support team. We’ve got one team that focuses on some other different partners we have and worked with in the past. We’ve got a team that helps with our Quickstart program, that’s a program people can signup with and it allows them to get some help on the initial setup and we’ve got a team lead that helps run that team. Russell: The thing that’s cool about this, for any of you guys who are scaling, in fact this is what happened at first when we were scaling. There was one person in charge and had 10 people underneath them and we were trying to grow and everything was growing and that person couldn’t handle any more growth. Because it’s hard to have more than 8 to 10 people you report to. You get bigger than that, it gets stressful and it’s really, really hard. So what Brent did, he came in and said, “Okay, the people we have that are rock stars, make each of those a team lead. And let’s put employees underneath each of those and the team lead can train the employees and make sure they’re doing good. And he’s only got to deal with the 8 or 10 team leads, deal with them and then they are dealing with the individual people. It gives us a communication channel to get through and now he’s not having 90 direct reports back to him. He just has the 8. Another cool thing we did recently, because the other big thing we have and some of you guys will have something similar with your businesses is, there was a competitor that has software that has pages that generate leads. Their software does one thing, there’s one button you can click and that’s it. It’s very, very simple. Clickfunnels is like, we’re building a landing page, your funnel, your shopping cart, your affiliate platform, your auto-responders, there’s 8 thousand things. For us, we can’t just hire someone in Boise, Idaho and be like, “Hey, now you’re a support person for Clickfunnels.” There’s such a learning curve they have to understand to be able to do that. So a couple of things, number one is that most of our hires come from people that are members of our software, which is a big thing for you guys to think through. In inner circle this comes up all the time. Where do I find rock stars? I guarantee the rock star you’re dreaming for is already a customer of your product right now. Look at your internal customer base for your rock stars, because they’re going to know your product, be passionate, they’re going to care more than someone you pull off the street. That’s number one. Number two is we needed, how do we train these people? I think initially each team lead just trained their people, and they were getting bogged down in the training and not being able to support and manage and stuff like that. So we talked about a new team that’s the training team, right? Brent: Well a big part of this that helped, Mark came up and helping work, he does a lot more direct work with the team leads. Russell: You guys know Mark Bangerter, he’s killing it, he’s awesome. Brent: You know he still kind of balances customer education and he helps with support management. So Mark came in and we had the idea, we brought new people on and initially they would slow down the rest of the team. So we pulled another team lead out, we pulled out Andrew Newman, and now his focus is just training. So as we bring new team members on, he’s focusing on those guys. As we look at, he doesn’t have anybody currently to teach, he’s reaching out to people who have been on the team and maybe lack knowledge about Backpack or Actionetics, and then he’s pulling those guys out and he’s doing training with those guys so that we can get everybody up to the same level. Russell: That’s cool. We did something like that back when we had our big call center before the big crash of what year was that? Crash or 08, crash of 09. Because we had 60 sales guys and the problem is the same thing. We’d hire sales guys off the street and someone’s gotta train them, so we had a training team. So every sales guy would come in and go through a two week training with Robbie Summers was the one that managed that and then the ones that were good we’d then put them on the floor under another team. And the ones that sucked, we’d just get rid of them. And that’s kind of the same thought here. Let’s bring people in and have someone who’s dedicated to training them and when they’re ready, then put them on a team so they can start running with it. Everybody’s opposed to pulling people back. It’s just crazy all these, these are all the things we’re learning as we’re growing and scaling. Someday we’re going to write a book about this whole journey and this whole experience, because I think a lot of times companies are built like, there’s a dude with an idea, they hire venture capitalists and bring in a management team, all this stuff and build a company. Whereas with us it was like raw passion and that’s what’s grown this whole thing and kept it afloat. It’s been a fun ride so far. Brent: It’s been an unbelievable ride. Russell: So I appreciate all your work and help and everything you do. Hopefully this gives some of you guys ideas as your growing your support teams or development team or management or whatever those things are. If you look at also, I had someone, it was Andrew Warner from Mixer the other day, he interviewed me, he’s like, “How are you able to write books and run a software company and do coaching and all these different things?” And the same thing is kind of what Brent mentioned earlier, I’ve gotten really good at surrounding myself with amazing people. Where I feel like it’s almost like there’s parts of the company that people are running. You’re running all the operational stuff, I don’t have to worry about that, the hiring and firing, the finding other people. Brent does that. So I just talk to Brent and then all the people stuff is taken care of. Todd and Ryan run the development team, Todd’s running it. I talk to Todd all the time, but it’s just happening and I don’t have to stress about that. I’m kind of running the marketing team. Dave’s running, there’s john, there’s probably 5 or 6 people that I deal with directly inside the company and I’m able to do the parts that I love the most, that I’m the best at. And I think a lot of us entrepreneurs and most of the people in those positions all get profit share and equity in the company and I think one of the big mistakes I made when I first got started was I was so protective, this is my, I wanted so much control over everything that I stifled everything. Whereas when I was able to give up control and bring in rock stars and people that have skill sets that I don’t and now, because they have a stake in the game, I don’t have to worry about everything, every decision, every single thing. I trust Brent. He makes a thousand decisions a day that I never even questioned or think about because I trust him. Same thing with Todd, they know they do that because they’re willing and able to do that. So I think a lot of you guys, if you’re struggling with growth, you don’t have the ideas, you’re not going to bring on venture capitalists and destroy your soul and you want to grow something. The opposite of that is bring on really smart people and give them a stake in the game. It’s kind of like Chet Holmes used to tell me, he said that in his company, everyone was based on a percentage of sales, there was no salary based people. He said what’s cool about that is that big months everyone gets big checks, small months everyone gets small checks but everyone’s in it together. I think that building teams that way is better than bringing in a bunch of money and hiring the right people, or hiring the best people. It’s hiring the right people and giving them incentive to where they can grow and do whatever they want. In fact, I’m going to share one thing. This is cool. Am I allowed to share this, I probably can. This was, we had these accountants, most marketers don’t like accountants, but we had these accountants and every year I’d have to go the accounting meeting and then they would always talk about all the stuff to do to try to lower your, anyway, it was super annoying. It was the worst meeting of my year, I would lose all motivation and momentum for an entire week because I was so stressed out. I remember driving home from one of those so pissed off at the accountants for trying to ruin my happiness in life. And I remember in this podcast, I have to go find it, but I was like, “My goal is I want, not only am I going to max out my tax bracket but I’m going to have everyone I know around me, all my partners, all the people that are pushing this, I want to max out their tax bracket as well.” We were talking about this earlier on this trip here in Hawaii, there’s probably half a dozen people or so on our team now, that have maxed out their tax bracket because of this whole concept that we’re talking about. That is the coolest feeling in the entire world. Brent: It’s pretty awesome. Russell: It’s pretty amazing. So there you go, Uncle Sam, there you go. Anyway, that’s all I got. You have anything else you want to add? Brent: No, I just think, you said unbelievable, it truly is every day. How cool is it to be able to come and work with friends and good people that, it’s just a positive place. Our company culture is a big deal and you drive that and it’s been really fun to see people come into our office or just come into our business, our space and feel that, and even those who just work remote, we’ve got a lot of team members that work remote, most of them are. And it can be kind of a lonely road out there, but we do things to try to help them feel the love. Russell will send swag to people and just unexpected things that make people feel the love and help them know we appreciate them and that’s a big deal. Russell: So here’s a question, for those who may want to join Clickfunnels team, how do they? Brent: We have a link on Clickfunnels, at the bottom of Clickfunnels under Careers, but we’re always looking. If someone out there is passionate, you want to be able to find a place with us, hit me up. You can hit me up on Facebook, email, brent@clickfunnels.com, send me an email. I can direct you where to go, we have application up. Russell: That’s awesome. Thanks man. So that’s a little behind the scenes of how the HR, the growth, the internal stuff, what we’re doing and how we’re doing it. Again, we’re just learning all this stuff along the way. Someday we’re going to write a book about it when it’s all done. Because the lessons we’ve learned along the way have been cool. So hopefully this gave you guys a couple of ideas and things as you’re growing and scaling your teams, and that’s all I got. Thanks everybody. Thanks Brent. Brent: Absolutely. Thanks guys. Russell: Bye.

Behind the scenes of how we were able to profitably grow our company without taking on any capital. On this special episode with Brent Coppieters from Russell’s team, they talk about some behind the scenes things that need to be figured out while you are growing and scaling your company. Here are some of the cool things you will hear in this episode: How Brent has figured out how to structure teams with leads to make everything as efficient and smooth as possible. Why they hire Clickfunnels users to work on support teams in Clickfunnels. And why Russell wants everyone near him to max out their tax brackets. So listen here to find out some important behind the scenes things you have to think about when you’re in the process of growing your business. ---Transcript--- Hey everyone, this is Russell Brunson. I’m here today with Brent Coppieters on the Marketing Secrets podcast. So everyone, I got a really special podcast for you today, I’m so excited for. Right now, where are we at? Brent: Kauai Russell: Kauai, Hawaii. This has been our backyard for the last week, and we’re heading home tomorrow, which is kind of sad. But I wanted to get Brent in here to help you guys out. Because obviously in the Marketing Secrets podcast I talk a lot about the marketing stuff, and Brent has been with me now for over a decade. How long is it actually? Brent: Eleven years at the end of July. Russell: Eleven years, dang that’s crazy. So that’s when you started? Was anyone else here when you first got started officially? Brent: Anyone who’s here now? Russell: Brittany? Was she here? Brent: Brittany came in after. I don’t think anybody else who was here before I started is still here. Russell: So Brent’s been the longest, long term person, except Doral maybe. Doral in Romania. We got a Romanian. Our backlight is kind of lit, it’s hard to see us. Brent’s been around for forever and done tons of different roles. Right now he runs the entire operations of Clickfunnels so I wanted to have him kind of talk about the stuff because it’s a big part of growing and scaling a company that we don’t talk about a lot. But first do you want to talk about your back story, as far as getting into this whole thing. It’s kind of a funny story. Brent: How much back story do you want? Russell: We should move over here to the couch so you can see a little better. So I met Brent at church initially. Do you want a pillow? Brent: Yeah. Russell: That’s how planned these things are. What was one of the first impressions, about this whole business, when you got introduced to it? Because I know a lot of people got through that, especially spouses or friends or potential employees or partners that don’t know this world at all, it’s kind of weird at first. Brent: Yeah, I had no idea. I was at, met Russell through a church function and didn’t really know what he did. When I kind of thought he made money on the internet, I initially thought eBay, he sold stuff on eBay or you know, I had no idea.  I really couldn’t understand. So he had some of the business partners and friends that he kind of worked with at the time and I kind of pulled those guys apart and was kind of asking those guys, “What does he really do?” and one of our mutual friends, he knew that I didn’t understand so I talked to my wife who said, “I don’t know what this Russell Brunson guy’s doing, but it is freaking crazy.” Our friend was sharing the numbers that Russell was doing. He was going to University, I was going to school as well. He was making more money than my parents combined income was, more money than they had ever made. So I was like, I gotta find out what this guy’s doing. So, like any friend, we invited him and wife over for dinner on a Sunday afternoon. So I just started asking him really carefully, “What are you doing? What exactly is this?” And he just kind of started sharing what he was up to, what he was doing. Obviously he doesn’t brag about what he’s doing, the success he was having and he was having tremendous success. After they left, we had a good dinner and visited and then they left. I couldn’t sleep for three days. My head was spinning. Russell: I ruined him. Brent: You did, I was screwed at that point. After that happened I couldn’t fathom the success. But what was more important there was the value he was providing the world. Russell: Was that before or after all our kids, we had twins and they had their first son the week before. I can’t remember if it was before or after. Brent: We had met you before, we’d been friends for a little while. I think that we had our kids and you guys moved right after that. Russell: All I remember is we had our twins we were in the NSU for two weeks basically. So we rented a hotel room in the hospital and just hung out there and goofed off, and I remember he was coming. “Don’t you have to go to work, or what are you doing?” He thought I was going to go… Brent: Yeah, I told my wife, “We gotta take dinners over there or something, we gotta help them because they’re in the hospital with these twins because they can’t leave and he can’t work because he’s in the hospital.” Russell: Little did they know the internet was working. Brent: I had no clue. Russell: So that was fun, so then a little while later, Brent started working for us. Initially it was affiliate management for how many years? You did that for a long time. Brent: Yeah, like 8,9 years, roughly. The hats were always being moved but… Russell: It’s a small company, you do a lot of everything. Brent: Yeah, so probably 8 years to really focus on business development, affiliate management and partners and stuff like that. Russell: And, just so everyone knows, I recently on the podcast had the presentation I gave from Funnel Hacking Live, the One Funnel Away, about the stories, and I talked about Brent in that and it made me cry in the middle of my presentation, it was kind of embarrassing. But you were here for the good and bad. When we went from 5 employees up to 100 and back down to 5 and all the stress up and down. I’m curious, honestly why you didn’t leave when everything collapsed and crashed. Brent: That’s a good question. Russell: I don’t know the answer either. Brent: You’re going to get me vulnerable. Working with an entrepreneur, especially Russell, you know where their heart is and there came a point where he was trying to help too many people. He was employing a lot of friends and family and people that he wanted to provide opportunities for and that was great to a certain point. But there was a point there where the business changed a little bit, evolved and we were needing to make some changes with it. And those changes wouldn’t allow him to support everyone he was supporting. That was very difficult for him. My wife and I, we cared and loved Russell and Collette and their family. We came to a point where I didn’t want to be a burden, I knew he was stressed and worried about taking care of people. I had a conversation with my wife, where I said I would rather keep our friendship, than have him feel stressed about supporting, having an opportunity for me to keep working there. So one day I kind of came into your office, and had a real chat. I probably said some things that, I wanted him to understand how important what he was doing was, and also I wanted him to understand that I was okay to leave. I didn’t want him to feel like he needed to provide for me. I would be fine to figure things out. I just wanted to make sure he was okay. Because it was at the point where you were helping so many people, really one hiccup you could have lost everything. All your savings was going back into the company and at some point you just can’t keep doing that. Russell: Yeah, I got really scared, but somehow we pulled it around. Brent: Pulled it around and obviously you had to make some tough phone calls and decisions that changed the company at that point. Russell: Basically we had to, we had 100 and some odd employees, we had all these wrestlers working for me, we had let go the whole wrestling team. We had to downsize. We shrunk from a 20,000 square foot building to 2000. It was rocky and scary but it gave us the ability to refocus and figure things out. Remember we went on a couple trips where we were trying to figure out who were the people still having success in our market. We jumped in a plane traveling to different people’s offices. We spent time with Ryan Dyson and Perry Belcher, trying to figure out what they were doing. With Alex Chafren, what they were doing. People who were our friends, just kind of used this time to figure out what’s actually working today and how do we shift our business model and change everything. It’s funny how much pain there was during that time. We flew to London. How important it was for the transition for what became Clickfunnels and everything else. Anyway, so many fun stories we could talk about forever. But we don’t have time for all those things. What I want to talk about a little today is, probably a year into the business when we first started growing, it’s funny I got a message today from Alex Chafren, he’s like, “You sound so calm.” Probably because we’re here in Hawaii but he was like, “I don’t know any other person running a hundred million dollar company that’s as relaxed and able to respond to people.” Anyway, when we first started, we didn’t know what we were doing. It was just kind of like, we know how to sell stuff. Started selling Clickfunnels, it started growing and all the sudden all sorts of new headaches came up with that. From a software standpoint with Todd and we brought in Ryan and they had to deal with infrastructure, ups and downs. I think based on ranking we’re the 700th most visited website in the world. But that’s not counting anyone’s custom domains. If you take away custom domains, we’re probably in the top 500 websites in the world. There’s not many humans on earth that have ever dealt with that kind of scaling and infrastructure. Todd had never done it, Ryan had never done it. They’re figuring this stuff along the way and we’re hiring consultants. On the marketing side we’re trying to grow and then all these things and as everything was growing one thing we didn’t have in place was any of the internal company business stuff. We were good sales people, good coders but we had to do that. It was funny because, you’d never had experience with that either though. Brent: Not really, no. Russell: We had this time where internally there were, everything was shaking and we said basically “Brent, we’re going to take you from affiliate management and you’re going to run this role.” And didn’t know what to expect, if it was going to work or not going to work. He was able to step into this thing and turned it really simplified. I’ve had zero stress about that part of the business since you took it over. From that time we went from 20 employees to I don’t even know where we’re at now. Brent: 135 or something. Employees and contractors, we got a few different folks. Russell: Lots of people. So I’d love to talk, first you step in that role and it was probably disorganized and stuff. What were your thoughts? What did you have to go and figure out? What’d you have to learn to be able to turn it into what it is now? Brent: I think the big thing is Russell’s vision for the company. We’d worked together long enough that I knew where he wanted to go. Even inherently just kind of knew. The big thing about Russell is his ability to surround himself with good people. That was the first part, evaluating who we have currently. Are they on the right seat on the bus, is a big part of that too. So we tested different things, and some things worked and some things didn’t work very well. We brought people and we started the phone stuff a little bit with the clickstart program and some of those guys were better than others and we’ve evolved that program. But the big thing about it is obviously support. We had, when you guys initially started hiring support team members, those guys were rock stars, and a lot of those guys are still with us today. They have evolved in their positions in the company because of their commitment and their love of Clickfunnels. I love when I get to interview and talk to people and when those individuals say, “I love Clickfunnels.”  That is the coolest compliment that we can get. When get people that raise their hand, they want to work with us because they love Clickfunnels, they love the mission, they love the ability to help people. I think the biggest challenge was how do we grow with it? Because the marketing side, was growing so fast, it’s important that we’re providing and helping our users and helping them have the best experience possible. Also, Clickfunnels isn’t just some easy push button software. It is easy to use once you understand it, but there’s a lot of different parts of it and understanding marketing is a big part of it. So we needed to bring on people who could understand Clickfunnels, who understood marketing and also understood Russell’s style, the way you were taking everything. Russell: It’s crazy because I think when you took over the role of that, it wasn’t just support but that was a big piece of it, obviously. There’s probably what, a dozen support people at the time? Brent: Yeah, there was probably about 6 to 10. Well, probably 10. Russell: 10 at the time. You found a way to take that….it’s funny because one of the criticism sometimes of Clickfunnels is “Support’s not live all the time. Awebber’s live.” Awebber’s been growing for 20 years. They probably get 4 new signups a day. Clickfunnels right now, it’s been a while since I looked at the stats, but it’s anywhere from 500 to a thousand sign ups a day, every single day. Coming to Clickfunnels and trying to learn this huge platform that runs your entire company. How do we stay in front of that. Our goal eventually is to get to the point where it’s real time support or as close to that as possible. But there’s no one else in our space that’s ever had to deal with that. That have grown companies that fast. Most big companies like Strive don’t have any support at all because they’re like, we can’t therefore we don’t. We still need to have that support and education and stuff like that in place. I think what you did initially, I know that Ryan was a part of this. Ryan Montgomery helped set this up initially too. But just for those that don’t have support teams or maybe have three or four people and are starting to scale something, you kind of broke people into teams. Do you want to talk about some of that initial stuff that you guys did there to make the scaling side of support easier? Brent: Yeah, so we moved over to Intercom, that allowed us to do like live support. It wasn’t right live, but people could submit conversations and we’d respond to them and that’s what we used to start. We’ve grown, our response time, that’s how we kind of gauge our success, our response time. There’s a lot of software companies that offer live support, from 8-5. Ours is essentially turned on 24 hours, we’ve got team members all around the world. When we initially started we actually had an international team and we had more domestic teams, but as we realized, and continued to scale and grow, we had more and more people international. We’ve got international folks on every team. We’ve got domestic folks on every team. So they can kind of work that schedule out as needed. But as we came in we saw the amount of conversations we had, these guys are answering 8-9 thousand conversations a week, our support team. It is crazy. Our billing support is unreal. We’ve got a team of billing support team members and most of them are in our office. We’ve got a few individuals who aren’t. But the big part of it is having leadership being in those positions. So every support team we have has a team lead who is the person we reach out to and help with training and they now can pass the messages and training on to the other team members. Russell: So how many teams do we have right now? Brent: So technical support teams, we have 8 technical support teams.  We have one billing support team. We’ve got one team that focuses on some other different partners we have and worked with in the past. We’ve got a team that helps with our Quickstart program, that’s a program people can signup with and it allows them to get some help on the initial setup and we’ve got a team lead that helps run that team. Russell: The thing that’s cool about this, for any of you guys who are scaling, in fact this is what happened at first when we were scaling. There was one person in charge and had 10 people underneath them and we were trying to grow and everything was growing and that person couldn’t handle any more growth. Because it’s hard to have more than 8 to 10 people you report to. You get bigger than that, it gets stressful and it’s really, really hard. So what Brent did, he came in and said, “Okay, the people we have that are rock stars, make each of those a team lead. And let’s put employees underneath each of those and the team lead can train the employees and make sure they’re doing good. And he’s only got to deal with the 8 or 10 team leads, deal with them and then they are dealing with the individual people. It gives us a communication channel to get through and now he’s not having 90 direct reports back to him. He just has the 8. Another cool thing we did recently, because the other big thing we have and some of you guys will have something similar with your businesses is, there was a competitor that has software that has pages that generate leads. Their software does one thing, there’s one button you can click and that’s it. It’s very, very simple. Clickfunnels is like, we’re building a landing page, your funnel, your shopping cart, your affiliate platform, your auto-responders, there’s 8 thousand things. For us, we can’t just hire someone in Boise, Idaho and be like, “Hey, now you’re a support person for Clickfunnels.” There’s such a learning curve they have to understand to be able to do that. So a couple of things, number one is that most of our hires come from people that are members of our software, which is a big thing for you guys to think through. In inner circle this comes up all the time. Where do I find rock stars? I guarantee the rock star you’re dreaming for is already a customer of your product right now. Look at your internal customer base for your rock stars, because they’re going to know your product, be passionate, they’re going to care more than someone you pull off the street. That’s number one. Number two is we needed, how do we train these people? I think initially each team lead just trained their people, and they were getting bogged down in the training and not being able to support and manage and stuff like that. So we talked about a new team that’s the training team, right? Brent: Well a big part of this that helped, Mark came up and helping work, he does a lot more direct work with the team leads. Russell: You guys know Mark Bangerter, he’s killing it, he’s awesome. Brent: You know he still kind of balances customer education and he helps with support management. So Mark came in and we had the idea, we brought new people on and initially they would slow down the rest of the team. So we pulled another team lead out, we pulled out Andrew Newman, and now his focus is just training. So as we bring new team members on, he’s focusing on those guys. As we look at, he doesn’t have anybody currently to teach, he’s reaching out to people who have been on the team and maybe lack knowledge about Backpack or Actionetics, and then he’s pulling those guys out and he’s doing training with those guys so that we can get everybody up to the same level. Russell: That’s cool. We did something like that back when we had our big call center before the big crash of what year was that? Crash or 08, crash of 09. Because we had 60 sales guys and the problem is the same thing. We’d hire sales guys off the street and someone’s gotta train them, so we had a training team. So every sales guy would come in and go through a two week training with Robbie Summers was the one that managed that and then the ones that were good we’d then put them on the floor under another team. And the ones that sucked, we’d just get rid of them. And that’s kind of the same thought here. Let’s bring people in and have someone who’s dedicated to training them and when they’re ready, then put them on a team so they can start running with it. Everybody’s opposed to pulling people back. It’s just crazy all these, these are all the things we’re learning as we’re growing and scaling. Someday we’re going to write a book about this whole journey and this whole experience, because I think a lot of times companies are built like, there’s a dude with an idea, they hire venture capitalists and bring in a management team, all this stuff and build a company. Whereas with us it was like raw passion and that’s what’s grown this whole thing and kept it afloat. It’s been a fun ride so far. Brent: It’s been an unbelievable ride. Russell: So I appreciate all your work and help and everything you do. Hopefully this gives some of you guys ideas as your growing your support teams or development team or management or whatever those things are. If you look at also, I had someone, it was Andrew Warner from Mixer the other day, he interviewed me, he’s like, “How are you able to write books and run a software company and do coaching and all these different things?” And the same thing is kind of what Brent mentioned earlier, I’ve gotten really good at surrounding myself with amazing people. Where I feel like it’s almost like there’s parts of the company that people are running. You’re running all the operational stuff, I don’t have to worry about that, the hiring and firing, the finding other people. Brent does that. So I just talk to Brent and then all the people stuff is taken care of. Todd and Ryan run the development team, Todd’s running it. I talk to Todd all the time, but it’s just happening and I don’t have to stress about that. I’m kind of running the marketing team. Dave’s running, there’s john, there’s probably 5 or 6 people that I deal with directly inside the company and I’m able to do the parts that I love the most, that I’m the best at. And I think a lot of us entrepreneurs and most of the people in those positions all get profit share and equity in the company and I think one of the big mistakes I made when I first got started was I was so protective, this is my, I wanted so much control over everything that I stifled everything. Whereas when I was able to give up control and bring in rock stars and people that have skill sets that I don’t and now, because they have a stake in the game, I don’t have to worry about everything, every decision, every single thing. I trust Brent. He makes a thousand decisions a day that I never even questioned or think about because I trust him. Same thing with Todd, they know they do that because they’re willing and able to do that. So I think a lot of you guys, if you’re struggling with growth, you don’t have the ideas, you’re not going to bring on venture capitalists and destroy your soul and you want to grow something. The opposite of that is bring on really smart people and give them a stake in the game. It’s kind of like Chet Holmes used to tell me, he said that in his company, everyone was based on a percentage of sales, there was no salary based people. He said what’s cool about that is that big months everyone gets big checks, small months everyone gets small checks but everyone’s in it together. I think that building teams that way is better than bringing in a bunch of money and hiring the right people, or hiring the best people. It’s hiring the right people and giving them incentive to where they can grow and do whatever they want. In fact, I’m going to share one thing. This is cool. Am I allowed to share this, I probably can. This was, we had these accountants, most marketers don’t like accountants, but we had these accountants and every year I’d have to go the accounting meeting and then they would always talk about all the stuff to do to try to lower your, anyway, it was super annoying. It was the worst meeting of my year, I would lose all motivation and momentum for an entire week because I was so stressed out. I remember driving home from one of those so pissed off at the accountants for trying to ruin my happiness in life. And I remember in this podcast, I have to go find it, but I was like, “My goal is I want, not only am I going to max out my tax bracket but I’m going to have everyone I know around me, all my partners, all the people that are pushing this, I want to max out their tax bracket as well.” We were talking about this earlier on this trip here in Hawaii, there’s probably half a dozen people or so on our team now, that have maxed out their tax bracket because of this whole concept that we’re talking about. That is the coolest feeling in the entire world. Brent: It’s pretty awesome. Russell: It’s pretty amazing. So there you go, Uncle Sam, there you go. Anyway, that’s all I got. You have anything else you want to add? Brent: No, I just think, you said unbelievable, it truly is every day. How cool is it to be able to come and work with friends and good people that, it’s just a positive place. Our company culture is a big deal and you drive that and it’s been really fun to see people come into our office or just come into our business, our space and feel that, and even those who just work remote, we’ve got a lot of team members that work remote, most of them are. And it can be kind of a lonely road out there, but we do things to try to help them feel the love. Russell will send swag to people and just unexpected things that make people feel the love and help them know we appreciate them and that’s a big deal. Russell: So here’s a question, for those who may want to join Clickfunnels team, how do they? Brent: We have a link on Clickfunnels, at the bottom of Clickfunnels under Careers, but we’re always looking. If someone out there is passionate, you want to be able to find a place with us, hit me up. You can hit me up on Facebook, email, brent@clickfunnels.com, send me an email. I can direct you where to go, we have application up. Russell: That’s awesome. Thanks man. So that’s a little behind the scenes of how the HR, the growth, the internal stuff, what we’re doing and how we’re doing it. Again, we’re just learning all this stuff along the way. Someday we’re going to write a book about it when it’s all done. Because the lessons we’ve learned along the way have been cool. So hopefully this gave you guys a couple of ideas and things as you’re growing and scaling your teams, and that’s all I got. Thanks everybody. Thanks Brent. Brent: Absolutely. Thanks guys. Russell: Bye.

A cool underground way to overcome your competitors. On today's episode Russell talks about planting seeds of doubt about his competitors in the minds of potential customers.He explains how he does it, and why it makes it not a matter of if they become Clickfunnels customers, but when. Here are some interesting things in this episode: Why it's okay to attack your competitors as long as they are number one and you are number two,but not okay once you become number one. How you can plant seeds of doubt so that eventually you will get the customer. And how all of that is similar to how people compete in sports. So listen below to learn how to plant seeds of doubt about your competitors so you can eventually win over the customer. ---Transcript--- What’s up everybody? This is Russell, welcome to Marketing Secrets. Today, I got a really cool episode for you guys, I think, hopefully. It’s something that, there’s a lot of things that we’re doing that people can see and they’re aware of. And there’s things happening that people aren’t aware of. So I just to lift the curtain a little bit, so you guys can see my ideas. Part of the time you’re selling to try to sell your products and services. You’re selling why it’s good and why it’s amazing and stuff like that. It’s funny, on Facebook I saw an interesting thread the other day of someone being like, “Should I attack my competitors, or should I not talk about them at all?” And it’s one of those things that it’s interesting watching the whole conversation because some people are like, “Don’t address your customers. If you’ve got the best product don’t talk about them.” And all these different things and strategies and obviously you guys know that I talk about my competitors and we tease and poke at them and have fun with it. In fact, earlier today Steven may or may not have launched a new video game where you can actually compete against, you have to defeat Confusion Soft to be able to fight against Low Key Pages and the Drip Armies. It’s pretty awesome. Why would we do something like that? It’s interesting, first off it’s funny and that helps me get through the day because there’s a lot of stuff we’ve got to do, so you might as well make the day fun. Second off, if you look at marketing as a whole, marketing strategy, because this is a big deal. But if you think about it, and there’s been a bunch of books written on this, so if you want to study deeper, you should because it’s interesting. But I think Differentiate or Die is one of the books that talked about this, I believe. But what they talk about is in your marketplace, that number two always needs to attack number one. So Pepsi always attacks Coke. But number one cannot acknowledge number two or else it jacks up the whole thing. So Coke never talks about how to beat Pepsi. Have you ever noticed that? But Pepsi is always talking about Coke. Mac versus PC, when they first came out. Mac was number two and they were attacking PC, all the funny commercials we all remember. As soon as they surpassed, notice those commercials disappeared and they stopped talking about it. So there’s something about that, and maybe it’s the athlete in me, I’m a big believer in if I’m going to beat somebody I need to find that person, identify them, and let the world know this is who we’re going after and this is who we’re going to beat. And then after we pass them and then we stop talking about it. That’s why we don’t talk about Low Key pages very often anymore, because we passed them, as you guys know. But Infusion Soft is obviously the next target that we’re trying to get bigger than. We have more customers right now, but I think their revenue is higher right now. Because they charge more for their confusing software. But that’s another story so that’s the thing. So for me, I don’t mind acknowledging number one, because we are gaining on them, that’s the plan, that’s how it works. So I don’t have any problem with that. I don’t think its…..it’s just how business is done, it’s how sports are done, it’s how athletics are done. In fact, if you guys want something fun, scroll down the feed, back before we changed the name of this to Marketing Secrets. When it was Marketing In Your Car, I did a whole episode on athletes and competition. It was pretty funny, I thought. So you guys should go listen to that. But I talk about the fact that in this business world, who are you competing against? People that you’re competing against? I talk about, I was a wrestler growing up, so my whole life was competition. Who’s the person ahead of me. Literally, my junior year, my first match I lost to a kid that was returning state champ. So I knew that’s who he is, so I studied everything he did for the entire season. We practiced against him, we got better and better and I actually made it to state finals and I beat him. And that’s the athletic mentality. We’re all about competition. And then in the business world, half the people getting into business don’t have athletic background. They were in Band or choir, things like that. There’s nothing wrong with that, but when you’re in the choir there’s no competition. You’re just hanging out and singing with each other. Maybe there’s competition like first seat or second seat, a little bit but it’s different.  A lot of times, we get in this playground and we’re now competing in business and you’ve got people that were in band and choir and all sorts of things and then you’ve got someone like me who’s entire life was about finding your competitor and destroying him publically in front of everybody so you can get your hand raised and everybody cheers for you. You have to be aware, that’s who you’re competing against. So you can’t be mad, “Oh they’re calling me out by name. They’re competing with me.” It’s like, “Dude, you’re competing against a  wrestler who’s whole entire life, that’s all he cared about. Of course that’s going to be my goal, that’s how I’m going to go. Anyway, there’s a whole podcast about it. There’s some background about what we’re talking about. But what I wanted to talk to you guys about, is this concept that we call seeds of doubt. What are seeds of doubt? These are things that if you watch what I do you’ll see me placing all the time, these little seeds of doubt in the competitors. Because I know a lot of times I’m going to talk about something and I know that somebody is using confusion soft, or their using Lead pages or whatever the thing is and they’re using something else and I’m coming in and they’re looking at me like, “We have all our stuff over here, I can’t shift over.” So I understand that, so instead of me just trying to convince them, hard sell them, I’m just going to place a whole bunch of seeds of doubt. From that moment forward for the rest of their waking hours, and hopefully their sleeping hours too, if I did it right. They’re going to be thinking about that thing, that seed of doubt, about the thing that they’re using. And it’s always kind of running in their head like, “What if, what if, what if.” If you were at Funnel Hacking Live, I did a whole presentation. In fact, if you go to followupfunnels.com you can see that presentation. But I talked about Actionetics and where we’re going, and stuff like that. And throughout that presentation, I’m placing a whole bunch of seeds of doubt of our competitors. I talk about if you’re using email marketing, I talk about how many times I got shut down by Awebber, Icontent, Mailchimp, InfusionSoft, all those things. And even if you love those systems, all the sudden now you’re like, “Wow, Russell has been shut down 9 times by Awebber.” All these things I got shut down by. All those seeds of doubt, like, “Everything is good, but what if they did shut me down.” Now that seed of doubt is there and now you’re paranoid. Now the whole time you’re using your thing, You’re wondering, “What if I get shut down? What if I get shut down?” Most of you guys probably will at some point, it’s not like I’m doing this maliciously, it’s the truth. It happened to me over and over again, but I’m placing that seed of doubt so people are aware of it. I just purchased a product from somebody who was using an Infusion Soft order form, and I filled out my whole credit card information and it took me 7 steps. 7 steps after the credit card was in, 7 clicks, sorry, 7 clicks to give them the money. I wanted them to take my money, but it took 7 more clicks to actually give them money. I was annoyed by that, but instead of being annoyed by it, I talked about it. I’m talking about it right now, by the way. I’m talking about it in different platforms I’m on. I’ve just mentioned, “I tried to buy this thing from somebody who used an Infusion Soft order form. 7 clicks, most people would have left. If I didn’t want the product so bad, I would have left.” Every click in your sales process, you lose a percentage of people. So my whole mindset is how do we shorten the distance. I want to make sure there’s as few clicks as possible to get someone from where they’re starting to where I want them to end. Because every click you lose somebody. Just after, between me getting the credit card, typing it in and submitting, there were 7 clicks. So that’s what you’re getting when you’re using Infusion Soft. So I just placed a seed of doubt because you’re like, “How many clicks are in my order form? Crap. Well, that’s the standard. You have to when I’m using that system.” And then you start wondering, “This whole time, what if I’m losing sales and money?” and that thought will keep pecking away at your mind. Keep thinking and keep sitting there and the seed of doubt, eventually will sprout to the point where you’re like, “I’m losing a lot of money. It’s time to make the shift, to do the right thing.” That’s my whole goal. Because I know not everyone’s going to sign up today, but they’re going to sign up eventually. I always tell everybody, it’s not a matter of if you’re going to become a member of Clickfunnels, it’s when. My goal is like, it’s not right now, I need to place the seeds of doubt so that throughout your system, you’re always thinking about me coming and doing that thing, and when is it going to happen and how is it going to happen and things like that? That’s kind of the concept of seeds of doubt. So as you’re doing your marketing, again it’s not just like, I know some of you guys will be like, “Russell, where do I pace my seed of doubt.” No, it’s not like…..it’s like you’re sprinkling that in as you’re doing stuff, Snap Chat, Instagram, your podcast or videos. Whatever it is, wherever you’re at, you’re just sprinkling your seeds of doubt against your competitors and making those things known. So people aware, like, “Wow, I didn’t even know that was a thing.” I want to make sure those things are out there and people are aware of them. So that’s the concept and it’s a really good thing. In fact, in wrestling we would do the same kind of things with our opponents. We’d go to a tournament and during weigh ins you’d see who were in your weight class and stuff and it’s always kind of a mental game because you’re just like, “Oh my gosh, that guy looks bigger than me.” All those kind of things, so it’s like, how do you place seeds of doubt? A lot of times it has to do with your confidence, like how you shake the person’s hand. All those kind of things because in sports, and business and most things, honestly, it’s a lot less of the physical, and a lot more of the mental. It’s funny, when I started doing Jui Jitsu, I’m not a Jui Jitsu guy, I’m a wrestler, and I started doing Jui Jitsu. And it’s funny because I think it was my 2nd or 3rd tournament I went to, I went out and I’m up a weight class, because I was kind of overweight at the time, so I’m up at almost heavy weights, so these are big dudes that I’m going against. Most of them did Jui Jitsu for a couple of years and their blue belts and I think it’s brown after that, whatever. I’m just, I just came in, didn’t have any belt at all, no gi, you don’t actually have to have a belt. So I came out there, so when I went out there I was like, these guys are going to kill me. I don’t know what I’m doing. But I was like, because of that, I have to place seeds of doubt in their mind that they’re going to be able to beat me fast, otherwise I’m going to be choked out and tapped out really quick. So what I did, is my very first match, because everyone’s, your weight class, everyone is sitting close to each other on the mat. So I came out and I’m like, I’m a jui Jitsu guy, but I’m a wrestler, I gotta scare this first guys. So I came out, and instead of coming out and doing the Jui Jitsu thing, I came out like a wrestler and started running and pounding on his head, boom, boom. Pushing and pushing and knocked the dude over and he falls out of bounds and he gets up and you see, I placed the seed the doubt and his eyes were just like “Oh crap” and he walks back in the circle. And from that point, it was like everything shifted. His whole countenance, he was nervous and awkward and after that he was easy. It was wrestling a little soft puppy. It was so easy after that. What was cool is that all the other guys sitting on the mat, they saw that as well and they were looking in and they were like, “Oh my gosh.” I rolled him, that’s what they call it in Jui Jitsu, I rolled the other guys. I came out there, and it was funny because as soon as I came out there I could see it in their eyes. All of them started backing up because they didn’t want me to rush, they didn’t want that pressure that I was bringing and you could see it in their eyes and that just spurred me more. But that seed of doubt was set. All these guys who were bigger, stronger, faster and better at Jui Jitsu and probably should have beat me if they would have had the mental belief that they could, they didn’t because they had the seed of doubt and they were like, “I don’t know what to do.” And that’s all it takes. I hope that helps you guys. It’s kind of fun. Think about how you can do that in communication with your audience. I hope that helps and that’s all I got for you guys today. Thanks so much for everything you guys. Tonight we’re actually launching Funnel Hacker TV the tv show. So if you go to funnelhacker.tv you can see behind the scenes show, I think I got 8 episodes of that right now, and tonight we’re having the first full, I’m not sure what we’re going to call it yet, full documentary or whatever. And then some other cool things when you go to that. Go to funnelhacker.tv and check that out. You’ll notice at the top there’s some cool tabs. One takes you to Marketing Secrets, which is this podcast. One takes you to the blog. I’ll share with you guys the strategy behind that in the near future, but I think it’s pretty cool. That’s all I got you guys, thanks so much for everything and I’ll talk to you soon. Bye.

A cool underground way to overcome your competitors. On today's episode Russell talks about planting seeds of doubt about his competitors in the minds of potential customers.He explains how he does it, and why it makes it not a matter of if they become Clickfunnels customers, but when. Here are some interesting things in this episode: Why it's okay to attack your competitors as long as they are number one and you are number two,but not okay once you become number one. How you can plant seeds of doubt so that eventually you will get the customer. And how all of that is similar to how people compete in sports. So listen below to learn how to plant seeds of doubt about your competitors so you can eventually win over the customer. ---Transcript--- What’s up everybody? This is Russell, welcome to Marketing Secrets. Today, I got a really cool episode for you guys, I think, hopefully. It’s something that, there’s a lot of things that we’re doing that people can see and they’re aware of. And there’s things happening that people aren’t aware of. So I just to lift the curtain a little bit, so you guys can see my ideas. Part of the time you’re selling to try to sell your products and services. You’re selling why it’s good and why it’s amazing and stuff like that. It’s funny, on Facebook I saw an interesting thread the other day of someone being like, “Should I attack my competitors, or should I not talk about them at all?” And it’s one of those things that it’s interesting watching the whole conversation because some people are like, “Don’t address your customers. If you’ve got the best product don’t talk about them.” And all these different things and strategies and obviously you guys know that I talk about my competitors and we tease and poke at them and have fun with it. In fact, earlier today Steven may or may not have launched a new video game where you can actually compete against, you have to defeat Confusion Soft to be able to fight against Low Key Pages and the Drip Armies. It’s pretty awesome. Why would we do something like that? It’s interesting, first off it’s funny and that helps me get through the day because there’s a lot of stuff we’ve got to do, so you might as well make the day fun. Second off, if you look at marketing as a whole, marketing strategy, because this is a big deal. But if you think about it, and there’s been a bunch of books written on this, so if you want to study deeper, you should because it’s interesting. But I think Differentiate or Die is one of the books that talked about this, I believe. But what they talk about is in your marketplace, that number two always needs to attack number one. So Pepsi always attacks Coke. But number one cannot acknowledge number two or else it jacks up the whole thing. So Coke never talks about how to beat Pepsi. Have you ever noticed that? But Pepsi is always talking about Coke. Mac versus PC, when they first came out. Mac was number two and they were attacking PC, all the funny commercials we all remember. As soon as they surpassed, notice those commercials disappeared and they stopped talking about it. So there’s something about that, and maybe it’s the athlete in me, I’m a big believer in if I’m going to beat somebody I need to find that person, identify them, and let the world know this is who we’re going after and this is who we’re going to beat. And then after we pass them and then we stop talking about it. That’s why we don’t talk about Low Key pages very often anymore, because we passed them, as you guys know. But Infusion Soft is obviously the next target that we’re trying to get bigger than. We have more customers right now, but I think their revenue is higher right now. Because they charge more for their confusing software. But that’s another story so that’s the thing. So for me, I don’t mind acknowledging number one, because we are gaining on them, that’s the plan, that’s how it works. So I don’t have any problem with that. I don’t think its…..it’s just how business is done, it’s how sports are done, it’s how athletics are done. In fact, if you guys want something fun, scroll down the feed, back before we changed the name of this to Marketing Secrets. When it was Marketing In Your Car, I did a whole episode on athletes and competition. It was pretty funny, I thought. So you guys should go listen to that. But I talk about the fact that in this business world, who are you competing against? People that you’re competing against? I talk about, I was a wrestler growing up, so my whole life was competition. Who’s the person ahead of me. Literally, my junior year, my first match I lost to a kid that was returning state champ. So I knew that’s who he is, so I studied everything he did for the entire season. We practiced against him, we got better and better and I actually made it to state finals and I beat him. And that’s the athletic mentality. We’re all about competition. And then in the business world, half the people getting into business don’t have athletic background. They were in Band or choir, things like that. There’s nothing wrong with that, but when you’re in the choir there’s no competition. You’re just hanging out and singing with each other. Maybe there’s competition like first seat or second seat, a little bit but it’s different.  A lot of times, we get in this playground and we’re now competing in business and you’ve got people that were in band and choir and all sorts of things and then you’ve got someone like me who’s entire life was about finding your competitor and destroying him publically in front of everybody so you can get your hand raised and everybody cheers for you. You have to be aware, that’s who you’re competing against. So you can’t be mad, “Oh they’re calling me out by name. They’re competing with me.” It’s like, “Dude, you’re competing against a  wrestler who’s whole entire life, that’s all he cared about. Of course that’s going to be my goal, that’s how I’m going to go. Anyway, there’s a whole podcast about it. There’s some background about what we’re talking about. But what I wanted to talk to you guys about, is this concept that we call seeds of doubt. What are seeds of doubt? These are things that if you watch what I do you’ll see me placing all the time, these little seeds of doubt in the competitors. Because I know a lot of times I’m going to talk about something and I know that somebody is using confusion soft, or their using Lead pages or whatever the thing is and they’re using something else and I’m coming in and they’re looking at me like, “We have all our stuff over here, I can’t shift over.” So I understand that, so instead of me just trying to convince them, hard sell them, I’m just going to place a whole bunch of seeds of doubt. From that moment forward for the rest of their waking hours, and hopefully their sleeping hours too, if I did it right. They’re going to be thinking about that thing, that seed of doubt, about the thing that they’re using. And it’s always kind of running in their head like, “What if, what if, what if.” If you were at Funnel Hacking Live, I did a whole presentation. In fact, if you go to followupfunnels.com you can see that presentation. But I talked about Actionetics and where we’re going, and stuff like that. And throughout that presentation, I’m placing a whole bunch of seeds of doubt of our competitors. I talk about if you’re using email marketing, I talk about how many times I got shut down by Awebber, Icontent, Mailchimp, InfusionSoft, all those things. And even if you love those systems, all the sudden now you’re like, “Wow, Russell has been shut down 9 times by Awebber.” All these things I got shut down by. All those seeds of doubt, like, “Everything is good, but what if they did shut me down.” Now that seed of doubt is there and now you’re paranoid. Now the whole time you’re using your thing, You’re wondering, “What if I get shut down? What if I get shut down?” Most of you guys probably will at some point, it’s not like I’m doing this maliciously, it’s the truth. It happened to me over and over again, but I’m placing that seed of doubt so people are aware of it. I just purchased a product from somebody who was using an Infusion Soft order form, and I filled out my whole credit card information and it took me 7 steps. 7 steps after the credit card was in, 7 clicks, sorry, 7 clicks to give them the money. I wanted them to take my money, but it took 7 more clicks to actually give them money. I was annoyed by that, but instead of being annoyed by it, I talked about it. I’m talking about it right now, by the way. I’m talking about it in different platforms I’m on. I’ve just mentioned, “I tried to buy this thing from somebody who used an Infusion Soft order form. 7 clicks, most people would have left. If I didn’t want the product so bad, I would have left.” Every click in your sales process, you lose a percentage of people. So my whole mindset is how do we shorten the distance. I want to make sure there’s as few clicks as possible to get someone from where they’re starting to where I want them to end. Because every click you lose somebody. Just after, between me getting the credit card, typing it in and submitting, there were 7 clicks. So that’s what you’re getting when you’re using Infusion Soft. So I just placed a seed of doubt because you’re like, “How many clicks are in my order form? Crap. Well, that’s the standard. You have to when I’m using that system.” And then you start wondering, “This whole time, what if I’m losing sales and money?” and that thought will keep pecking away at your mind. Keep thinking and keep sitting there and the seed of doubt, eventually will sprout to the point where you’re like, “I’m losing a lot of money. It’s time to make the shift, to do the right thing.” That’s my whole goal. Because I know not everyone’s going to sign up today, but they’re going to sign up eventually. I always tell everybody, it’s not a matter of if you’re going to become a member of Clickfunnels, it’s when. My goal is like, it’s not right now, I need to place the seeds of doubt so that throughout your system, you’re always thinking about me coming and doing that thing, and when is it going to happen and how is it going to happen and things like that? That’s kind of the concept of seeds of doubt. So as you’re doing your marketing, again it’s not just like, I know some of you guys will be like, “Russell, where do I pace my seed of doubt.” No, it’s not like…..it’s like you’re sprinkling that in as you’re doing stuff, Snap Chat, Instagram, your podcast or videos. Whatever it is, wherever you’re at, you’re just sprinkling your seeds of doubt against your competitors and making those things known. So people aware, like, “Wow, I didn’t even know that was a thing.” I want to make sure those things are out there and people are aware of them. So that’s the concept and it’s a really good thing. In fact, in wrestling we would do the same kind of things with our opponents. We’d go to a tournament and during weigh ins you’d see who were in your weight class and stuff and it’s always kind of a mental game because you’re just like, “Oh my gosh, that guy looks bigger than me.” All those kind of things, so it’s like, how do you place seeds of doubt? A lot of times it has to do with your confidence, like how you shake the person’s hand. All those kind of things because in sports, and business and most things, honestly, it’s a lot less of the physical, and a lot more of the mental. It’s funny, when I started doing Jui Jitsu, I’m not a Jui Jitsu guy, I’m a wrestler, and I started doing Jui Jitsu. And it’s funny because I think it was my 2nd or 3rd tournament I went to, I went out and I’m up a weight class, because I was kind of overweight at the time, so I’m up at almost heavy weights, so these are big dudes that I’m going against. Most of them did Jui Jitsu for a couple of years and their blue belts and I think it’s brown after that, whatever. I’m just, I just came in, didn’t have any belt at all, no gi, you don’t actually have to have a belt. So I came out there, so when I went out there I was like, these guys are going to kill me. I don’t know what I’m doing. But I was like, because of that, I have to place seeds of doubt in their mind that they’re going to be able to beat me fast, otherwise I’m going to be choked out and tapped out really quick. So what I did, is my very first match, because everyone’s, your weight class, everyone is sitting close to each other on the mat. So I came out and I’m like, I’m a jui Jitsu guy, but I’m a wrestler, I gotta scare this first guys. So I came out, and instead of coming out and doing the Jui Jitsu thing, I came out like a wrestler and started running and pounding on his head, boom, boom. Pushing and pushing and knocked the dude over and he falls out of bounds and he gets up and you see, I placed the seed the doubt and his eyes were just like “Oh crap” and he walks back in the circle. And from that point, it was like everything shifted. His whole countenance, he was nervous and awkward and after that he was easy. It was wrestling a little soft puppy. It was so easy after that. What was cool is that all the other guys sitting on the mat, they saw that as well and they were looking in and they were like, “Oh my gosh.” I rolled him, that’s what they call it in Jui Jitsu, I rolled the other guys. I came out there, and it was funny because as soon as I came out there I could see it in their eyes. All of them started backing up because they didn’t want me to rush, they didn’t want that pressure that I was bringing and you could see it in their eyes and that just spurred me more. But that seed of doubt was set. All these guys who were bigger, stronger, faster and better at Jui Jitsu and probably should have beat me if they would have had the mental belief that they could, they didn’t because they had the seed of doubt and they were like, “I don’t know what to do.” And that’s all it takes. I hope that helps you guys. It’s kind of fun. Think about how you can do that in communication with your audience. I hope that helps and that’s all I got for you guys today. Thanks so much for everything you guys. Tonight we’re actually launching Funnel Hacker TV the tv show. So if you go to funnelhacker.tv you can see behind the scenes show, I think I got 8 episodes of that right now, and tonight we’re having the first full, I’m not sure what we’re going to call it yet, full documentary or whatever. And then some other cool things when you go to that. Go to funnelhacker.tv and check that out. You’ll notice at the top there’s some cool tabs. One takes you to Marketing Secrets, which is this podcast. One takes you to the blog. I’ll share with you guys the strategy behind that in the near future, but I think it’s pretty cool. That’s all I got you guys, thanks so much for everything and I’ll talk to you soon. Bye.

A behind the scenes glimpse of what's been happening the first twelve hours of our book launch. In this episode Russell gives a quick recap of the first twelve hours of the book launch. He shares how he felt when it looked like the average cart value didn't look how expected, and what happened next. Here are the important things you will hear on today's episode: Why you should always schedule launches for the afternoon rather than the morning. Why the average cart value was so low, and how that made Russell feel. And finally find out what the final numbers of the first twelve hours are and how it compares to the goal for the first week. So listen below to find out how the big book launch turned out yesterday. ---Transcript--- What's up everybody, this is Russell Brunson. I want to welcome….oh crap. I almost just, backing out of my driveway I literally just almost backed into a wall. And you guys would have caught it live here on Marketing In Your Car. I hope you guys are all doing awesome today. Today, well yesterday was book launch day. And today is the day after book launch day and I bet you're wondering how it's going. So I wanted to tell you. As you probably know, actually I can't remember exactly how much I told you guys. Leading to the book launch, as with any launch, there's a lot of stress and time and energy and stuff that goes into it. So Monday night we basically were at the office super, super late. And then at 3 o'clock got done, went home and came back Tuesday. Luckily we set up the launch time for 4 eastern, which we had 2 o'clock our time. So we had til 2 o'clock to get everything done, which I highly recommend on launch day. We used to launch days at 9am in the mornings. It was always a nightmare, so we push them out late in the day, that way you've got time in the morning. We had about 5 hours. Everyone got back out here at 9, so we had 9 til 2, so 5 hours to get everything done. And we start moving and scrambling and going and going. It's crazy, no matter how much stuff you have, that's why it's good to pick a launch date, because otherwise you'll never actually get done. Because we never would have gotten it done ever. Even staying up all night and all morning, everything, it still was I think 9 minutes late before the funnel went live. It's funny, because you have wish list stuff you want to do to make it smaller and smaller and smaller, til the point where you're like, “Alright, this is what we HAVE to do.” And then it's like, “Oh crap, it's got to go live, what are the stuff we have to cut out?” and it's just kind of crazy. So you launch it and sit back and you wait. And this is honestly for me, the worst time. It's weird because you feel like it's going to be this huge climatic boom, but it's like the opposite, you get this huge climatic thing and then it stops. And then you're just like, “What's happening?” and then we start sending emails, but because us and 8 million other affiliates are all emailing the same day from Actionetics, Actionetics gets backed up and our emails aren't going out and all sorts of other stuff starts happening. But luckily a lot of people were waiting, anxiously waiting to buy. So book sales started coming in, boom, boom, boom. So we're watching the sales come in at first and then we're watching the stats and numbers to see where things are at and obviously it's hard because the first group of people to come through are your hyperactive buyers, it's you guys and you guys jack up our stats. I don't trust our stats that early. But it's still you're watching to see and be curious. So we're watching all the stats and the stats looked good but there's this new stat dashboard in Clickfunnels, I didn't even know it was there. I remember we talked about it at Funnel Hacking Live, but I hadn't seen it. So I clicked on it and it was amazing because you can see the sales from everything.  Front end products, upsells, order form bumps. Everything. So you get a glimpse of here's what everything is. So I'm looking at it all, based on numbers it looked good. Then there's this number up here that said, “average cart value.” And the average cart value number was horrible. And I was like, “huh?” I keep watching it and as one hour turned into two, and the average cart value number kept getting worse and worse. I was almost to the point of depression and honestly I was coming back to my team like, “Okay, what do we do? Do we go and add in a whole other upsell?” because the cart value wasn't as high as we needed it to be and all these millions of things start going through your head, so I'm like, “ I don't want to add another upsell.” because I wanted…. this funnel is, as we talked about in the last podcast, is a short funnel. There's offers in there, but it's a short funnel because I was trying to shorten it. But then there's longer on the value size. So over the next 21 days, where it monetizes amazing, but I don't know if affiliates are short sighted typically. They're not looking at 21 days, looking at what happed today. So it's like, I need to be high enough to make sure affiliates were happy and all that kind of stuff. Totally stressing out, freaking out and trying to figure things out. And then I think Steven or someone was like, “I forgot to reset the stat data before it went live.” Which means all our test purchases were in there and everything. So it's like huh, so I had John go and actually pull all the data. Delete all of the other purchases and he's drawing a map and everything, looking at everything. He came back and like, “Here's our numbers.” Boom, boom, boom. “Based on our numbers our average cart value right now is $39.” And I was like, “What? No, the stats here say it was at $19.” And he's like, “no, based on the actual numbers we're at $39.” And I'm like, “Are you kidding me.” $39 is perfectly aligned with what we need to make this whole thing work. And all the sudden, it was funny, I went from wanting to cry and rebuild the whole funnel to, wait a minute this is exactly how we needed it to be. So there's this huge sigh of relief. Then I'm like, “wait, make sure you're right. Do the numbers again because I don't want to be celebrating and then find out in an hour from now that I shouldn't have been celebrating. So do the numbers again.” “Yes, this is exactly what it is.” We looked at the numbers and it was like, oh thank heavens. There was one stat in our stat dashboard that wasn't correct and then also a bunch of other data. But when all was said and done it was awesome. Then I was like, “This is awesome. Let's put some fuel on the fire.” So I did a Facebook Live  and started doing more stuff. Then finally all my emails started going out at like 6 or 7 at night. and now it's been 12 hours and as of today we have sold, this morning it was 6300 copies of the book. What? My initial goal was 10,000 week one. And now Dave told me this morning our goal is 10,000 for the first 24 hours. So that's about to happen. So I'm going to go in there right now. I'm about to virtual book tour, which basically means I've got 15 people lined up today. We're going to be doing Facebook Lives' onto their audiences, they're going to interview me about the book and when the interview is done, we're going to logging onto their account, we're going to be playing ads to promote that Facebook Live to their audience. Which is I think, the future of JV, but we're the first to kind of really test it. So I'll let you guys know how it works. But it's basically going on a book tour, like real authors. Real authors? I shouldn't say that. If you look at traditional people, when the book comes out, what do they do? They go on Jay, I guess it's not Jay Leno anymore. I haven't watched TV for so long. They go on Jimmy Kimmel, Jimmy Fallon, The Today Show, they do the media network that way. So we're doing that, but we're kind of doing it through Facebook. So we're doing Facebook Lives' to people's audiences. Then affiliates typically don't, I don't know they're short, I mean they're amazing people and I'm the same way, but as affiliates, I make fun of myself, we're kind of short sighted. We want to see cash immediately, and we don't want to do anything for that cash. Because we don't have to, we're affiliates. We're just good at making money. So we have to do that. So basically it's like, “Okay you get on, you have ten minutes to interview Russell and it's done. And then Russell will spend his money to promote that post to your people. And that's the goal and the game plan.” So that's going to be fun, we're trying that today. In fact, it's starting in 14 minutes. I got to go. I'll let you guys know how it goes. But that's the recap so far of the first 12 hours of the book launch. It's been amazing. Average Cart Value is sticking at about $38-$39 dollars. If you do the math on that, 63….we're at about a quarter of a million dollars in cash collected the first 12 hours on the free book offer, which is awesome. So funnels work you guys. Once again, proving it, practicing what I preach. If you haven't bought the book yet, go to Expertsecrets.com. Buy the book, slowly the funnel is working. It's exciting. Anyway, appreciate you guys, have an amazing day and we'll talk to you again soon. Bye everybody.

A behind the scenes glimpse of what’s been happening the first twelve hours of our book launch. In this episode Russell gives a quick recap of the first twelve hours of the book launch. He shares how he felt when it looked like the average cart value didn’t look how expected, and what happened next. Here are the important things you will hear on today’s episode: Why you should always schedule launches for the afternoon rather than the morning. Why the average cart value was so low, and how that made Russell feel. And finally find out what the final numbers of the first twelve hours are and how it compares to the goal for the first week. So listen below to find out how the big book launch turned out yesterday. ---Transcript--- What’s up everybody, this is Russell Brunson. I want to welcome….oh crap. I almost just, backing out of my driveway I literally just almost backed into a wall. And you guys would have caught it live here on Marketing In Your Car. I hope you guys are all doing awesome today. Today, well yesterday was book launch day. And today is the day after book launch day and I bet you’re wondering how it’s going. So I wanted to tell you. As you probably know, actually I can’t remember exactly how much I told you guys. Leading to the book launch, as with any launch, there’s a lot of stress and time and energy and stuff that goes into it. So Monday night we basically were at the office super, super late. And then at 3 o’clock got done, went home and came back Tuesday. Luckily we set up the launch time for 4 eastern, which we had 2 o’clock our time. So we had til 2 o’clock to get everything done, which I highly recommend on launch day. We used to launch days at 9am in the mornings. It was always a nightmare, so we push them out late in the day, that way you’ve got time in the morning. We had about 5 hours. Everyone got back out here at 9, so we had 9 til 2, so 5 hours to get everything done. And we start moving and scrambling and going and going. It’s crazy, no matter how much stuff you have, that’s why it’s good to pick a launch date, because otherwise you’ll never actually get done. Because we never would have gotten it done ever. Even staying up all night and all morning, everything, it still was I think 9 minutes late before the funnel went live. It’s funny, because you have wish list stuff you want to do to make it smaller and smaller and smaller, til the point where you’re like, “Alright, this is what we HAVE to do.” And then it’s like, “Oh crap, it’s got to go live, what are the stuff we have to cut out?” and it’s just kind of crazy. So you launch it and sit back and you wait. And this is honestly for me, the worst time. It’s weird because you feel like it’s going to be this huge climatic boom, but it’s like the opposite, you get this huge climatic thing and then it stops. And then you’re just like, “What’s happening?” and then we start sending emails, but because us and 8 million other affiliates are all emailing the same day from Actionetics, Actionetics gets backed up and our emails aren’t going out and all sorts of other stuff starts happening. But luckily a lot of people were waiting, anxiously waiting to buy. So book sales started coming in, boom, boom, boom. So we’re watching the sales come in at first and then we’re watching the stats and numbers to see where things are at and obviously it’s hard because the first group of people to come through are your hyperactive buyers, it’s you guys and you guys jack up our stats. I don’t trust our stats that early. But it’s still you’re watching to see and be curious. So we’re watching all the stats and the stats looked good but there’s this new stat dashboard in Clickfunnels, I didn’t even know it was there. I remember we talked about it at Funnel Hacking Live, but I hadn’t seen it. So I clicked on it and it was amazing because you can see the sales from everything.  Front end products, upsells, order form bumps. Everything. So you get a glimpse of here’s what everything is. So I’m looking at it all, based on numbers it looked good. Then there’s this number up here that said, “average cart value.” And the average cart value number was horrible. And I was like, “huh?” I keep watching it and as one hour turned into two, and the average cart value number kept getting worse and worse. I was almost to the point of depression and honestly I was coming back to my team like, “Okay, what do we do? Do we go and add in a whole other upsell?” because the cart value wasn’t as high as we needed it to be and all these millions of things start going through your head, so I’m like, “ I don’t want to add another upsell.” because I wanted…. this funnel is, as we talked about in the last podcast, is a short funnel. There’s offers in there, but it’s a short funnel because I was trying to shorten it. But then there’s longer on the value size. So over the next 21 days, where it monetizes amazing, but I don’t know if affiliates are short sighted typically. They’re not looking at 21 days, looking at what happed today. So it’s like, I need to be high enough to make sure affiliates were happy and all that kind of stuff. Totally stressing out, freaking out and trying to figure things out. And then I think Steven or someone was like, “I forgot to reset the stat data before it went live.” Which means all our test purchases were in there and everything. So it’s like huh, so I had John go and actually pull all the data. Delete all of the other purchases and he’s drawing a map and everything, looking at everything. He came back and like, “Here’s our numbers.” Boom, boom, boom. “Based on our numbers our average cart value right now is $39.” And I was like, “What? No, the stats here say it was at $19.” And he’s like, “no, based on the actual numbers we’re at $39.” And I’m like, “Are you kidding me.” $39 is perfectly aligned with what we need to make this whole thing work. And all the sudden, it was funny, I went from wanting to cry and rebuild the whole funnel to, wait a minute this is exactly how we needed it to be. So there’s this huge sigh of relief. Then I’m like, “wait, make sure you’re right. Do the numbers again because I don’t want to be celebrating and then find out in an hour from now that I shouldn’t have been celebrating. So do the numbers again.” “Yes, this is exactly what it is.” We looked at the numbers and it was like, oh thank heavens. There was one stat in our stat dashboard that wasn’t correct and then also a bunch of other data. But when all was said and done it was awesome. Then I was like, “This is awesome. Let’s put some fuel on the fire.” So I did a Facebook Live  and started doing more stuff. Then finally all my emails started going out at like 6 or 7 at night. and now it’s been 12 hours and as of today we have sold, this morning it was 6300 copies of the book. What? My initial goal was 10,000 week one. And now Dave told me this morning our goal is 10,000 for the first 24 hours. So that’s about to happen. So I’m going to go in there right now. I’m about to virtual book tour, which basically means I’ve got 15 people lined up today. We’re going to be doing Facebook Lives’ onto their audiences, they’re going to interview me about the book and when the interview is done, we’re going to logging onto their account, we’re going to be playing ads to promote that Facebook Live to their audience. Which is I think, the future of JV, but we’re the first to kind of really test it. So I’ll let you guys know how it works. But it’s basically going on a book tour, like real authors. Real authors? I shouldn’t say that. If you look at traditional people, when the book comes out, what do they do? They go on Jay, I guess it’s not Jay Leno anymore. I haven’t watched TV for so long. They go on Jimmy Kimmel, Jimmy Fallon, The Today Show, they do the media network that way. So we’re doing that, but we’re kind of doing it through Facebook. So we’re doing Facebook Lives’ to people’s audiences. Then affiliates typically don’t, I don’t know they’re short, I mean they’re amazing people and I’m the same way, but as affiliates, I make fun of myself, we’re kind of short sighted. We want to see cash immediately, and we don’t want to do anything for that cash. Because we don’t have to, we’re affiliates. We’re just good at making money. So we have to do that. So basically it’s like, “Okay you get on, you have ten minutes to interview Russell and it’s done. And then Russell will spend his money to promote that post to your people. And that’s the goal and the game plan.” So that’s going to be fun, we’re trying that today. In fact, it’s starting in 14 minutes. I got to go. I’ll let you guys know how it goes. But that’s the recap so far of the first 12 hours of the book launch. It’s been amazing. Average Cart Value is sticking at about $38-$39 dollars. If you do the math on that, 63….we’re at about a quarter of a million dollars in cash collected the first 12 hours on the free book offer, which is awesome. So funnels work you guys. Once again, proving it, practicing what I preach. If you haven’t bought the book yet, go to Expertsecrets.com. Buy the book, slowly the funnel is working. It’s exciting. Anyway, appreciate you guys, have an amazing day and we’ll talk to you again soon. Bye everybody.

Click above to listen in iTunes... My 11 Point PDF Checklist + I'm Publicly Leaving Funnel Building :( DOWNLOAD THE FREE CHECKLIST AT SteveJLarsen.com What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. Now, before I get into the episodes, or this episode, I just want you to see a little behind the scenes. Typically, what I do when I get these podcasts together, is I'll just write out a whole bunch of principles of things I know that you guys are struggling with, have questions about, or there's a challenge. I'll go directly address that so that I can just keep trying to provide value. Or, I'll go interview somebody and we'll go dive deep into their business. By the way, I've got about 20 more interviews lined up for you guys. It's going to be great... This podcast is actually a little bit different. This one actually took me about an hour and a half to two hours just to prep. There's a lot of cool things going in it, so I'm encouraging you right now before I start, get a pen and paper if you can. I think you're really going to enjoy this. Anyways, without further ado, let's jump into this. Again, welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. All right, all right. Now, while I was getting this all together, I was remembering the way I got into this industry. I've shared a little bit of this, but there's a certain part of it that I've been realizing that I haven't really shared. It's so key to success, I mean right out the gate. I had a little podcast episode a little bit ago called 'How I Broke into the Industry.' I almost wish I hadn't put that out there, so that you guys could hear a little bit more of some of the things that really happened behind the scenes. I was in college, and I was going around ... What happened was, and I've told parts of this, pieces and parts. What happened was I got married, my wife and I, we went up to college. I really hadn't had that much college done before we got married. It was only a semester or two, so I had the full brunt left. She actually had already graduated, although we're the same age. It took me ... I went on a mission for my church. I was gone for two years. I took a year off to work and get some stuff done, and put together. Anyway, through various things, I actually waited on college for a little bit. I was doing a lot of construction jobs and just trying to get money together for it. I told this story of when I walked away, and I was like, "Yeah, no more construction jobs. I'm done with this." I started going and learning, and I was doing door-to-door sales. I was like, "I got to learn how to sell stuff," so I was doing door-to-door sales. When we got married, we had like no money. You want to provide, especially as the man. Like, "I want to be the man. I want to provide for my misses." That's how I was feeling. The problem is that I couldn't. I didn't know business. I didn't know how to sell. I didn't know what marketing was. I had no idea on any of that stuff. I went into what I thought was going to be a prestigious thing going into a business degree, and going into a marketing degree. I started listening to this podcast called ... Actually, I can't even remember it. I can't remember what the name of it was, but it was a guy named Sean Terry. He was teaching how you could flip houses for zero cash, and it was totally legit. It was awesome. It was actually really, really cool. I learned a lot from him. He got me going and out the gates. I'll fast forward a little bit. There was failure after failure, after failure, and as I started getting into this funnel game ... I've told you a bit of this story before, I went to door-to-door sales. I realized that you could actually attract people who want to buy your stuff, rather than go door-to-door and ask people to buy who are not planning on it. I went from door-to-door sales to writing eBooks, and made my first funnel; although I didn't realize that's what I was making. I was using WordPress and all these tools and systems, and then I learned how to drive traffic because no one was buying my eBook. Then, I got hired by Paul Mitchell and started working on building sites and sending traffic for celebrities, which was kind of cool. I was like, "Man, none of this traffic's converting." That led me into Russell Brunson, and I found how to convert and actually sell online. That's really where money started happening. That was four years. I didn't stop. I kept going, and going, and going. Four years! It was painful. It was very painful, because I refused to get a normal job. We were living on student loans, and I was like, "Crap. Like, this is my time to figure this out big and I've got to do it now." I did not sleep much. I did not do any really extra-curricular activities at all. I worked my butt off, and I know I did, and I'm really proud of that. Here's one of the major lessons I learned... As soon as I learned what funnels were and I started building my own funnels, we launched a company called Fixed Insurance. We were doing smart phone insurance. We had customers and there was money coming in. It was great. I was brand new. We kind of mismanaged it a little bit. It wasn't the business I wanted to be in, insurance business. I wanted to go be in ... I wanted to work with people directly, one-on-one, and make their business explode. I wanted to do essentially what Russell now calls the certification program; but that didn't exist then. I was going around and I was going from client to client. I pitched to the owners of Vivant. I went over and I was working with some of the top leaders in different MLMs, building their product, MLM funnels, selling lots of their product. I was going and it was super, super awesome. The big problem was, was that none of them were big payouts. In between each of those successes that I was having was a crap ton of failure. It wasn't until I started looking back, like two days ago, literally. I was looking back and I was thinking, 'Why did this work, and why did that not? Why? Why did some funnels explode a business, and other funnels I mean, did nothing?' Even in the same business, every once in a while, a funnel would go in and it would blow up, and then would do nothing again afterwards. Like, 'What's the difference? Why? Why? Why did some ... Why did some businesses just not take?' I was going back and forth, and I was looking around. I said, "Oh my gosh, I think that there are times when a business is ready for a funnel." All right, now that's not normal thinking, right? We usually think that a funnel is good for any business at any time, always, ever; and yes, that's true. I'm not saying that you should not build funnels if you don't have all these elements but I started looking at all the people I've built funnels for. I've built over 150 funnels in the last year alone. Actually, 11 months; in the last 11 months alone. A lot from my own clients, a lot for obviously for Russell's, a lot for click funnels internal, for click funnels external, for all the clients that he's got. All over the place, from supplement funnels to funnels for toilet paper, no joke. Funnels for lots of webinar funnels, lots of info products, retail; I mean across the whole gambit, MLM, local clients. All over the place. It's been a lot of fun and a hardcore education, learned way more than my entire marketing degree combined. It's been fantastic. I started looked back and I started seeing the patterns. I noticed that there's a specific moment when a business is ready to accept a funnel. All right, you got your pen and paper now; because I created it's 11 pieces in this checklist to help you and I know when a business is ready. What I'm going to do is I'm actually going to go open this thing up. You can hear me clicking around right now, but what I did though is I figured out that ... it's not always ... I got to be careful of what I'm going say here, because I don't want any one of you to jump out and suddenly say "Well, Stephen said it's not good to build a funnel yet." That's not at all what I'm saying. What I'm saying is there's a moment when a funnel explodes the business. If you don't have one at all, if you have no extra income jumping in on you, that sucks. Build a funnel... All right, get it out there, start testing it; but there's a moment when the funnel explodes the business. What I did is I build what's called ... I've been calling it, it's just the pre-funnel build checklist. It's kind of a dumb generic name, should have probably made the name something different. I said, "How I know if the business is ready for a funnel." This is a checklist you guys can all go download right now if you want at Steve J. Larsen, my full name is Stephen Joseph Larsen, so SteveJLarsen.com. I said, "No, I'm not saying you should not ... I'm not saying that you shouldn't build a funnel if you don't have these things. " This is simply a list of the things I use to gauge how much I think a funnel is going to expand a current business. I've gone through and I've built a whole bunch of funnels for lots of people and my own personal clients, this bit of a checklist I'm running through, it was all mentally in my head until I sat down two days ago and wrote it out. I was like, "Holy crap, this is totally what I do." I created and personally use this list to vet out potential clients and prep my own businesses for a funnel. The point is to remember that funnels are not business models, or the complete business. There's been many times I've built funnels for people before I understood this. I built them just an awesome funnel. I will say that's the one constant is I build really good funnels; like a natural ... Not a natural ability at all, I shouldn't say that. Crazy enough, the things that I used to build funnels, I'm very good with the Adobe Suite. I'm very good at layout and design, and that's all I did in high school. I wish I did sports, but I was the head editor of yearbook. I got three state awards in Colorado for my layout and design. I know that's where a lot of it comes from, and super grateful for that. I had no idea it would apply to what I'm doing now, but it does. Anyways, this checklist helps me see to which extent the entrepreneur or myself knows his own company. This is one of the biggest pieces on here. What I want to do is I want to go through these items with you guys real quick. It's 11 things that help you know ... What's kind of cool is let's say you're not hitting all 11 of these things. That's totally fine, use it as a gauge. Go in and start to figure this out, because here's what happened. When I was in college and I started going back, and kind of walking back; I went and I started trying to find a client that I could blow up. I had all these start-ups. I had all these people that wanted funnels. I had 15 businesses on a waiting list in the middle of college during my marketing classes. I walked up to the teacher and I said, "I don't want to be here anymore. This is dumb." He said, "Honestly, I can see you're doing cool stuff. Why don't you just give me a cool deliverable at the end of the semester, and I'll see you at the end." I walked away and never came back to class. For three hours a day, I held my own class just trying to make as much money online as possible. It was the coolest thing on the planet. I call myself the student of exceptions. The answer's always 'Yes,' until you can get a 'No.' Just go freaking do it. Stop waiting for permission. Stop asking for permission, just do stuff. That's kind of my mentality. It's like get out of my way, that's kind of what it is. Anyway, what happened, though, is I was looking around. I was like, "Okay, I need to prove the market that I know what I'm doing on a lot of these things." Nobody knows who I am. I remember doing my first periscope and I was like, "Man, no one knows who I am. No one's going to watch this." I think I had one person watch it. The next day, I had maybe two. The next day I had maybe three. That's literally how I built this. I was like, "I got to prove to the market that I can do this stuff, and that I've been doing it, and that I can ... " I've just never marketed myself out as a person that does this. What I started doing is I started looking around. I didn't realize it, but I was using this checklist inadvertently to vet out businesses. I went and I said, "Okay," and a lot of you guys have asked this question to me, which is actually what has started spawning this podcast episode. You said, "Hey, Stephen. I've got to know how to start. How do I get going? How do I prove myself?" They're like, "Well, there's this cool start-up that wants me to." I'm like, "You said the word 'start-up.' Okay, if you're trying to prove quickly to the market that you know what you're doing, do not build for a start-up." I've told a lot of you guys that. I said, "You need to go build for a business that is ready for a funnel, and will just explode it. All right? It makes you look like a champion... It makes your funnel look like a champion, and makes the business look like a champion, all right? Because you've made them a bunch of money in a short amount of time. Well, you need certain things in place in order to actually do that. Does that make sense?" I started looking around and I was calling buddies. I'm going back to the story. I made a huge list of businesses that I thought would be cool to go build funnels for. I was sitting there and I was like, "Okay. I could my own. I could build one for a company that's already established, where they could blow it up. I could go," and I made this big list. I started going piece by piece, and I started shotgun emailing tons and tons of businesses. It's actually funny, Justin and Tara Williams in the inner circle, Russell's inner circle, they're one of the people I reached out to. They were just too slow to get back to me, so that's one of the reasons I work for Russell now and not them, which is kind of funny. I went out and I started shotgun telling people, I was like, "I will build you a funnel. I know you don't know what it is. I will do it for free, and I will show you once it's making revenue, then let's talk about me getting paid; but first, let me prove myself." It was like "Whoa." These people were like, "Who is this kid?" Then I had them proving themself to me, because then they came back to me and they're like, "Well, I want you. I want you." I was like, "Well, I can only take one of you guys, so who's it going to be?" About that time, I met a company down in Florida. I will keep them nameless, Echo. I went and I was checking out their stuff. I was like, "I could totally build for these guys. These guys would be a good candidate." I met the owner, and he was like, "That sounds amazing. I have no idea what you're talking about. Sales funnel, what does that even mean, right? That's all techno-babble. No one really knows what that is unless you're in the industry." I was like, "Well, I know you don't know what it is. I'm going to build it, and then let's just do this. So these are the things I need from you." I was like, "X, Y, and Z." I said, "I've got to have one, two, and three from you; and this is what we can expect in the timeline. Let's go," and I went to work. I started putting the funnel together. First I ran an ask campaign and I ran out there, and I got tons, like 150 responses in a day. He already had a pretty big customer base. I said, "Oh my gosh." I started looking through the responses of the ask campaign and I was like, "Oh my gosh, did you guys know that they want X, Y, and Z?" They're like, "No." We went and we built a ... We, I. I built a trip bar funnel and I launched it out to these guys. We made them like 20 grand in two days. It brought in an additional 30 grand on top of that over the next week or two, all to his internal list from an ask campaign. I was like, "Cool! I got my story. Woo!" I looked back and I was like, "Why did that really work?" That's because of this checklist. I've danced around it, but let's jump into it here. This is a slightly longer podcast, but I hope you see the value in what I'm about to say here to you guys. If you can't find a business that matches these, I'm not saying you shouldn't go do it, but look harder. If you're really trying to prove yourself, or you're trying to break into the industry, or your own business; let's say you're not building for other people but for your own business. You're trying to make these things work. You're trying to make your funnel work for your business. It might be because your business is not hitting these criteria, so let's jump in. Number one, is their business ... I'm going to share this with the standpoint of, 'Hey, I'm looking for a client,' because I've built a lot of funnels for other people. All right, so number one, is their business already making sales? Whether offline or online, I don't care. They could seriously be going door-to-door. I don't care. Are they already selling the product they're wishing a funnel was for? Do they have repeat buyers? This is all part of number one. I wrote in here this question alone is a major barrier. If the answer is 'No,' I don't work them because they haven't built the business enough to support a full-fledged funnel. Full-fledged funnel. Is there already sales happening, or is this a start-up? If it's a start-up, I usually will always say 'No,' unless they're throwing just an inordinate amount of money at me; because they haven't build the funnel around it, or they haven't build a business. You'll see more what I'm talking about as I move into this. This is a whole aspect of this business that most people don't think about, or know about, or we even really talk about. I don't think we've really thought about it before. Anyway, number two, what assets do they have? Do they have an email list? Do they have social presence, phone numbers? Do they have a website at least? Are they at least online? Do they have things like logos, images, videos, copy, sales copy. Do they have those things? What I'm really trying to figure out here is if they have enough people and enough following for me to run a successful ask campaign. An ask campaign, if you don't know what that is, is where you go out and you say, "Hey, what's your number one challenge with X, Y, and Z?" You get back a whole bunch of responses from this open-ended question, and it will tell you what to sell them next. It's really helpful. Number three, can they name and do they know who their competition is? This blows me away. When people can't say who their competition is, it's almost like an automatic 'No.' What it means is they haven't actually gone through and they don't know their own place in their own industry, and their own spot in the ecosystem inside their own industry. I wrote 'This is huge. If they can't name their own competition, but are telling me their revenue is massive, I'm going to strongly question that.' What I'm really looking for here is someone to funnel hack. If there's no one to funnel hack and they don't know who I can funnel hack, I get skeptical on the future success of the funnel right off the bat. I got to be able to funnel hack people who are being successful. It's the other reason why I don't do start-ups, because if there's no one to compete with, it's ... You're a pioneer. You're not modeling anybody. You're doing something that no one has done or no one's been successful with. That means that you might be drifting into an area where you're selling products that are based on improvement, not products that are new opportunities. Improvement-based offers are terrible. New opportunities sell a lot, just right off the bat. Anyway, you might be selling into a red ocean. Or, the ocean is so blue that the market isn't ready for it. How many of you guys use all the features in Excel, or do you just use the basic plus/minus multiplication, division features? It's the most ... Anyway. Different story. Are they trying to be a market disrupter, or are they trying to make money? You know what I mean? That's what I'm trying to say. Number four, how many products are they selling or can they offer? If they're selling complimentary products to their customers, I would know how to structure the funnel almost immediately. If they're only selling one product, I know we're probably going to have to make some of their product not just a funnel. That's fine, I just charge more. That's what I wrote. Basically, are they selling more than one product? If they're selling more than one product, successfully, it's a really easy way to make the funnel. If they're only selling one thing, typically a funnel has at least two products, different variations at least, of the same product. If they don't have that and they want to make a ... That's the hard part when insurance companies come to me and is like, "You guys have a single product, and your only other product is more insurance." I'm like, "Ugh. Like, we got to create another product here." They're like, "Oh, okay." All right, number five, what is their current monthly revenue? Some people will quote their glory days revenue. Find out how much they're really making... If they're spending their last dime to build a funnel with you, feel sketchy about it. What money will they have to drive traffic with? Plus, they get too needy. It's like going to a five star restaurant after not eating for two days. You'll hardly taste it and no one will enjoy the five stardom. Don't sell broke people. I know that I build high level funnel, and I don't want to sell level two ... business a level ten funnel. That sounds harsh, but you're actually doing a disservice if you do that. Number six, do they already know what kind of funnel they want? This matters, because it's how I gauge their education level. If they know what kind of funnel they want already, I don't have to continually educate them on the vision of what I propose to build; and especially during the build. It's much easier. Again, not a deal breaker but I go from being a funnel builder to a funnel builder plus coach. I need to allocate my time accordingly. If someone doesn't even know what funnels are, it's kind of like ... It's fine if it's this way, but you're going to be educating them a lot further. One of the people I most recently built for, they pay the ten grand, they came in, they built ... Actually, I'm going to try and interview them here soon, so you guys can all see. It's really cool. It's a political campaign funnel for another country. I live in America, and it's for another country. He's actually about to get elected, and the funnel actually helped him take office. How freaking cool is that? Anyway, but they already knew what kind of funnel they wanted. It made it really easy, because I could just build. I didn't have to coach. It's fine if you have to coach, I just have to change some things. All right, number seven, do they know their numbers? Do they know how much it costs for them to acquire for somebody? CPA? Do they know what their average cart value is per customer? Do they know what their earnings per click are? Et cetera. If they already know the numbers, that helps a lot. Number eight, do they have current and consistent traffic? If not, what's the plan to get it? If they don't have any kind of traffic flow that I could just drop something into, that's going to be hard. It'd be like if I went to ... I live in Idaho now. I'm from Colorado. There's mountains and valleys all around us. There's rivers and dams where they put those hydroelectric generators in there to get electricity. It'd be like building a dam in the middle of a valley and then trying to find the water. That's what it's like when you're trying to build a funnel for somebody who does not already have traffic. It's very difficult. It's so much easier to go find somebody who's ... It's like the Nile, they already got tons of traffic. Just drop a whole bunch of dams in there, you're going to get electricity off of it. It's the exact same principle. It's hard to build for somebody who doesn't have traffic yet. It's fine, again, if they don't. You got to know what the plan is. Who's driving it? Do they think it's you? I've had people who thought I was going to drive it. I was like, "No." I'm like, "I'm not going to drive your traffic for you." Anyway, number nine, what software and systems do they already? This is so big. This is an element we don't really talk about a lot, but you're going to become an integrations master if you're trying to build for other people. Even if you're for your own funnel, you're going to have to be somewhat of an integrations master as well. Do they know they're going to require additional software and subscriptions to build their funnel? Here's a little story. I had some people who wanted me to build a funnel using Infusionsoft. I ran the other way. I said "No." Number ten, this is so big. Again, we don't really talk about this. Do they already have their own performing fulfillment? I wrote it all caps in here, selling and funnels is the sex of business. Fulfillment is the red headed stepchild with a mole on his forehead that no one wants to think about but will actually kill the business. I wrote a little story here. I said, "I once ... " Yeah, I was stupid once and built a funnel years ago for somebody who had no fulfillment. I was just excited to get the client. I made them some quick cash in a couple days. They frantically called me back and asked me to turn it off. They're like, "Turn it off! Turn it off!" I was like, "Why? You guys are making all these sales! Are you kidding me? I just like two X'ed your company." They're like, "I know, but we don't have ... We can't handle it." I ended up having to go build this whole inventory system in the back end. They got so gun shy from it making all these sales that they never turned it back on. I was like, "That's the stupidest thing I've ever heard." They still wouldn't do it, though. Number 11, I said "Finally, have they ever been successful in anything at all, ever?" That sounds harsh, but ... Anyway, I wrote a little note on this one, too. I said, "This might seem like a joke, but someone who's never done anything, ever, in life, at all, but who has all the previously mentioned steps, has potential to be a massive basket case of emotions. Then, you'll turn into an icky life coach again." Unless they're really, really upping the price, I'd run the other way... You're not trying to keep people out, but what you need to understand is that there's been people ... There's a guy I was building a funnel with once. It was for ... He was selling a book that was, once people read it, they automatically wanted to buy product for some supplement thing. It was a long time ago. It was probably, that was about four years ago, probably. Three and a half, four years ago. I was building a funnel for him. This was before click funnels existed, but I was using things like Get Response, and WordPress, and things like that. I was building a funnel for him and literally every move I made, he was excited about but questioned like crazy. It was the most ... It was damming to my progress, just like a dam with water, but where it doesn't let the water through. I had to verify every single step the whole way, because he had never been successful in something before. He was having little successes here and there, but nothing where he could let go a little bit and say "Okay, you take the reins. I trust the expertise, and you should back off ... I'm going to back off a little bit and you just go build this thing." These are all some of the lessons I've learned. Again, this is kind of a long podcast but I wanted to show you guys some of that. Final note, and you can get this checklist and I'll show you out. I said, "Final note, this list sifts out a lot of people, and I realize that. But, that's why I made this checklist for my personal use. Your goal, and it's honestly what I've been using in my head all along, and I had no idea; but if they didn't meet these criteria, which was different than a lot of the criteria that I've seen out there for other people... But anyways, your goal is to match your funnel building skill level with the correct client for you. I waded through three plus years of bad, bad, bad clients to learn this. All right." Then, I put the actual website there. It's a little checklist, a little asset that I put together for you guys. I think you're going to really like it. There's some spelling errors and stuff like that, but anyway I think you'll understand the point of it. Guys, I wanted to ask you something. I've got actually a bit of announcement here, this is kind of a bittersweet thing for me, personally. I'm not going to spend a lot of time on it, but I'm actually leaving the public funnel building game. I'm pretty sad about it... Click Funnels is growing so fast. It's growing so incredibly fast. We're actually just trying to keep up. We've 3X'd, two years in a row. We're on track to do the same thing again this year. By the way, just so you know, that kind of thing doesn't really happen. We're extremely unique as a company, Click Funnels is. To commemorate this whole 'Hey, I'm no longer going to be doing this thing,' I wanted to just take on my last few clients. I'm excited. I want to be able to focus more. It's actually Russell has asked me. This is the reason I'm doing this is Russell's asked me to no longer really be doing anything more publicly, and to focus on helping him with Click Funnels. I completely understand what he's asking. I love Click Funnels, you guys, we are changing the world. It's so fun, but understand what I'm saying here. What I'm going to do is I'm totally going to make you a cool deal for the last few people who want me to build for them. I have until the end of March to make this happen. I only have space for three people because I put my heart and soul into these funnels. The thing I can promise and guarantee you, all my integrity, my very name, and maybe even my kids, is that I'll give you a sweet funnel. That that's something that that's what I do. It's all I do, every day, all day for ... It's been years, especially this last year with Russell. I've given some pretty big info on this podcast, you know what I mean? I just wanted to obviously this type of information I'm giving you is not ... It's not going to do anything for you if you don't actually go build one. The reason I'm doing this is like I said, I am publicly going to no longer be offering funnel building services. I've had to increase my coaching price. I first started hundred dollars an hour and I coached a lot of people and it was great; but I had no life. So I increased my price to take people even more serious, to $400 an hour; but it still, again, I had to stop. I bumped my price up again, just because I can't handle the volume. I'm being totally honest and vulnerable with you guys right now as I say this. I'm going to make this quick. I know I've been going for about 30 minutes here, and I apologize. Hopefully you guys hear what I'm telling you. You can get this checklist by going to SteveJLarsen.com. Also, there is a spot on there where you're going to see if you want to be one of my last three people, there's a spot for you to put down your name and a deposit. What will happen is I'll go through this checklist with you and I'll vet out your situation. If we're a fit, that deposit will go towards the price I charge for the funnel; which is ten grand. I thought about doubling my price, and that would be totally appropriate; but it's not even that. He wants me to stop building altogether; as far as external funnels. I'll still have my own projects that I'm building out, but I will no longer be doing it for other people. I legitimately am taking four people, but I already have one gone. I'm building for my dad right now. His is almost done and I'm going to share behind the scenes of that here soon, just so you guys can learn what we did. It's kind of cool. It's very clever. I don't think anyone really in the financial area is doing what we just pulled off. Then, I'm also building for a company called 'A Statue of Responsibility.' There's the State of Liberty on the East Coast, an equal sized statue called the Statue of Responsibility's going on the West Coast. They've asked me to build the funnel for them to make all the donations so that that statue can get built on the West Coast. They're just trying to figure out which city it's going to go in; so super cool stuff. That's basically it, so I mean technically that's five, but one of them's about done. I only have room for three more clients. This is real urgency and scarcity, you guys. I know that we teach you guys to do the real urgency and scarcity, like 'Oh, it's never going to happen again!' This probably literally will never happen again, because I'm going to sink my teeth even farther into Click Funnels. I know that there are, and ... I didn't just want to come out and say "Oh, you can't get any more funnels from me. I'm out and out of the count." Yeah, right. You can't. I'm tapping out. I literally had to ... I'm going to show you guys some of the things in here, but I literally had two choices. Russell and I have had some heart-to-hearts on it. Two choices. Russell said, "Okay, man. Like, I really need more help with what I'm doing. You can go build your own stuff and keep this going, or stay with Click Funnels. And I want to help you, um, help you there, as well." I was like, "Man, like this is just nice. My wife and I have been talking about it. She's like "This is a weird, nice problem to have. You know, which direction are you going to take?" That doesn't mean ... It will probably be like five years before I go and accept a funnel build for somebody else, you know what I mean? Unless again, it's like this inordinate amount of money. There's no way that I have time to do it anymore. This last little rah-rah. I just want to remind you guys that there's a lot of you guys I know that are thinking about hiring me. I've had 27 applications to build funnels just in the last little bit. 27! 90% of you guys I know sadly, you don't meet some of these criteria, or the ten grand is too much. That's okay, just keep pushing it, keep rushing it. I can't build for you, and that's okay; but there are a lot of you, though, who do have the ten grand, who are wanting me to build. I'm trying to give you this real urgency and scarcity and tell you that like, "Look, I cannot. I am not allowed. I can't. I can't move forward anymore building funnels after these three clients." Those are my two choices. Literally, your two choices are whether or not I'm going to go build for you because this is real urgency and scarcity. I have to move on. The landscape of my profession and my path is starting to change. For three years, I built for start-ups. For this past year, I've only built for professionals, people with at least ten grand. I have a buddy who sells $50,000 funnels. Anyway, ten grand for a funnel, the type that I build, I know it's actually dirt cheap... I just want to remind you guys that ... It's kind of funny. You think about the attractive character, this is the reluctant hero category. I'm trying to show you guys the magician's hands, kind of like what Russell calls it. I'm trying to show you what I'm doing here. I am closing this, and so I actually wanted to make you guys an offer. I'm going to make you guys an offer right now. I'm excited to do it. Not only are you guys gonna get a funnel that writes $10,000, I'll build you guys whatever kind of funnel you want. I'll do all the images. I'll help put the copy together. Videos will probably have to be done by you, so it's your face on them, but I'll help you put those together as well. I'll help you write the emails, the fulfillment emails, which there's a lot more to do on those than I've noticed you guys do. All right, help you write the soap opera series, helping you write sticky emails that will get people back in to buy, even several weeks after they've left your funny. All the different communication pieces, and that's $10,000. That's a value of ten grand. I remember the first time I charged ten grand. I was like, "This is crazy!" Then they went off and they did these amazing things. I was like, "Wow! Ten grand was nothing!" All right, I'm also going to give you guys every funnel I charge for. Every single one of them. That's about $1,000 value, almost; so I'm going to give you guys every single funnel. You'll get the $10,000, and then you'll get the about another $1,000 in funnels that I use for MLM; the funnel that I used to get 650 people to a live event, which was crazy. It was in the middle of college. That was so amazing. We raised seven grand for charity. It was awesome, but I built that funnel. I'll give you that one. You guys are going to get my insurance funnel. You'll get my podcasting funnel. You'll get my live coaching funnels, the funnel I use to get all my coaching stuff in. Which by the way, does quite a bit, monetarily. Anyway, you guys are going to get all those for free. I'm just going to share funnel them over to you. I'm going to build the funnel for you. Then, I'll give you every funnel that I charge, I'll give it to you for free. That's 11 grand in value. I'm also going to give you guys two coaching sessions post-build. This is huge. I charge $1,000 for an hour now. That's a $2,000 value. A lot of you guys, post-build, I've noticed will want to ... Obviously you're going to want another coaching session. It's like a check-up, it's like going back to the doctor after a surgery. 100% totally get it, so I'm going to give you guys two coaching sessions for free. I'll do it like two weeks after, and then one month after I'm done building. Usually my building period is two weeks, so within two weeks you'll have your funnel back; dependent on how quick you can get me the assets that I need. There's the built funnel for ten grand. Every funnel that I charge, for free, I'll give that to you for free. That's another $1,000. Two coaching sessions, that's $2,000. Then, I'm also going to give you ... Guys, I don't think a lot of you guys know, but I do a lot of stuff with the affiliate game. I've only got like 20 affiliates for Click Funnels, but it makes an extra grand a month; which is awesome. I don't do anything for that. I'm going to give you the email series I use to get people in the door. It's worth a $1,000 a month to me, right now. A real, real cost and I don't do anything. I should drive ads. I should drive traffic to it. I don't, and it still makes a $1,000 a month. I'm going to give you that specific email sequence, which is awesome. It's worth $1,000 a month. Again, get the funnel built. I'll give you ever funnel I've ever charged for, for free. Two coaching sessions, my affiliate email sequence. Then, the last thing I'm going to give you guys is I want to feature you guys on the podcast. I think it'd be cool for everybody if you guys, if we go and we peel back the funnel, maybe after the coaching sessions are done or whatever. We go through and we show the progression of the funnel, and we show how what we're doing. I thought it'd be really cool to feature you guys on the podcast so that everyone can see what we did and how we pulled it off. All together, that's like $15,000 in value. Obviously I charge ten grand for it. I'm going to give you guys $5,000 off, free for that. That's real urgency and scarcity. If you guys go to SteveJLarsen.com, you'll be able to download the checklist. Then, right after that on the next page, you can hold your spot. Again, it's $500 just as the deposit to hold your place. The reason I do that is because a lot of people want me to build their funnels, but the $500 helps me know that you're serious and in a position for me to build your funnel. If it doesn't work, I give you the $500 back. That's no risk to you at all. If we are building the funnel together, then it just goes towards the $10,000 price. That's only $9500 after that. That's it, guys. Go to SteveJLarsen.com. Again, my full name is Stephen Joseph Larsen but it's SteveJLarsen.com. You can download the checklist that I use to vet companies. You can use it to vet your own, and how much a funnel will blow up your business. Then you can also reserve one of my last three places for funnel building. Some real urgency and scarcity on this, okay? You guys have 'til the very last day in March to do this. The very last day in March. I have to do this now. You know what? Actually, what's the date? I only have two weeks, because I have to have the funnels almost done by the end of March. Anyway, the countdown clock for the real world time that I have to stop building funnels publicly, or I get in trouble, because I need to focus inwardly on Click Funnels. It will be done. Go to SteveJLarsen.com, get the checklist, and go to the next page. You'll be able to see what that all is. Guys, thanks so much. Again, you get the funnel built, ten grand. Get every funnel I've built and charged for free. I'll give you everything I have. Then, I'm going to give you guys two coaching sessions for free, for two grand; and then my email sequence for all my affiliates that gets loaded straight into your Actionetics. I can share link all my email sequence straight into your Actionetics account, which is awesome. Then, I'm going to feature you on the podcast. I think everyone will get a lot of value from that, actually. That's going to be really cool. That's real world value of over 15 grand. I'm going to give it to you for $10,000. Anyways, guys, again, SteveJLarsen.com. I will talk to you guys later. Bye.

Let me show you behind the scenes of what I'm doing on my birthday launch. On this episode Russell talks about doing a Facebook Live presentation of the Follow-up Funnel presentation he did at Funnel Hacking Live for his birthday. He explains why they are doing the Facebook Live presentation and what it means to go all in. Here are some of the cool things in this episode: What the 3 ways to grow a business are, according to Jay Abraham. Which of those 3 ways Russell has been focusing on and which one he is focusing on now. And find out what else Russell has planned for his birthday. So listen below to find out how you can be all in, it makes a great birthday present for Russell! ---Transcript--- Good morning everybody, this is Russell and guess what today is? Today is my birthday. I'm an old man. Everyone's like, “Take the day for yourself.” And I will be, but first, what good is a birthday if you can't use it as a way to sell a whole bunch of stuff. Come on now. So I'm heading to the office for the next two hours because we got a cool promotion happening and I want to explain the what, the why to you guys so you can see what's happening. Alright, so how do I start this? Let's see….When I was first learning marketing and all this exciting-ness, almost 14 years ago now, it's fun because I'm learning all these things and I thought they were so cool but I didn't have a chance to use it. Now I have this cool chance to start using everything. So Jay Abraham said there's only 3 ways to grow a business. Way number one, get more customers. Way number two, get those customers to buy more. Way number three, get those customers to buy more often. For me, the first two or three years of my business was all about number one, get more customers and it still is, I'm not, not trying to get more customers. In fact, I'm trying to get a lot more customers. But the primary focus of our business for a long time was way number one, get more customers. So now,  as we're moving into two and a half years, moving on three, one of our big conscious decisions is, everything's working well, we're still getting a lot of new customers, that's under control, it's working, it's growing. So the way number two now is to get these customers to buy more.  More customers, get them to buy, then get them to buy more often. Those are the three ways. I'm driving to my office and the school bus is coming and all these kids are running out into the street. Sorry, I just gotta make sure I don't hit any little kids. Oh, they're so cute. Alright, that's our focus. For us, how do we get our customers to spend more on everything we're doing? Obviously more often, that's creating more courses and products and things getting them to buy more often. So that's always kind of in the mix as well, but its not the core thing. The core thing is number two, getting them to spend more. So for us it's all about ascension now. So for those of you guys at Funnel Hacking Live, you saw when I did the Follow-up Funnel presentation, what was the strategy behind that, do you think, outside of just it was really fun and we got to make fun of Infusionsoft, or Confusionsoft and Lowkey pages, we got to take some swings to try to topple the dictator, which I talked about yesterday, which was really fun. But the main thing was we're trying to, there's a lot of things, watch the presentation, there were a lot of subtle importance. Number one is to cause a seed of doubt in any other system besides ours. Number two is show people that email auto-responders are the past. And the new opportunity is Follow-up Funnels, to show them that we are the only people that control the funnels, so that all the stuff we're doing, that Actionetics is doing. We're the only company that can do that. We're trying to do a whole bunch of things, but when all is said and done the real major goal of that entire presentation was to get people to start spending more, to ascend. To move from a $97 a month plan to a $297 a month plan. And if you look at the last 2 ½ years $97 a month plan is way more money just because the volume of people. I think we're at 33 thousand active members, we passed this week. So the majority of them, obviously are paying $97. In fact I think 10% are at the $297 level. So the goal is getting that 10% to 20 and then 20 to 30 and getting people to spend more, Jay Abraham 101. Rule number two, get them to spend more. So that what's this presentation was about. We did it at Funnel Hacking Live. I think most of you guys were there, saw it. It went crazy and we made a special offer for if you went all in. You can go over there and upgrade. They get a shirt that says, “We are not confusionsoft”, they get stickers that say, “I build funnels.” They got temporary tattoos, they got funnel hacker stickers, they got 15 follow-up funnels, share funnels with their account. A really good offer. And all they do is upgrade. But what is cool. We did it all on their phones, we had someone at the very beginning of my presentation had everyone hold up their phones, and login into their Clickfrunnels account on the phone. And then when they got to the end pitch, it said, “Hold up your phone again and go to imallin.com” and they go to imallin.com and what happens is there's a button that says, “Here, see if you're all in.” and if they're not all in they saw a picture of Macauley Culkin from Home Alone slapping his face, saying, “Ahh, you're not in. Click here to upgrade.” They click the upgrade and it automatically upgraded them from $97 to $297. If they were all in it took them to a page that said, “You are all in.” and they get a bunch of really cool stuff. So that was basically the offer. And we got the majority of the room to go all in, into upgrading and to become full members of our cult-ure. And it was awesome. So today for my birthday, what we're doing, we're streaming that live for the entire world. That presentation, we're going to try to get everybody to go all in. In fact, this month, even without this promotion I think this month will be the first month that our 297 dollar a month members are worth more to us than the $97 a month. And still it's a fraction of a percentage, but each member is worth three times as much to us. Maybe it's after this promotion, anyway, we're getting close to crossing that, which is one of our big goals, obviously. So today what we're doing, we scheduled a Facebook Live on my birthday, starting in 25 minutes, from right now. And in fact, I'm in the office sitting in the car telling you guys this because I'm getting excited to go in there and get all this kicked off. Basically we've been promoting, Facebook Live let's you schedule events now. So you schedule it and promote it and people can subscribe to the event. And I don't know what happens, I'm assuming Facebook texts you or messages you or something to let you know it's going live, I hope. So that's the plan. We promoted hard yesterday, I did a Facebook Live pushing, a pre-facebook Live. I sent emails. Everything trying to get people to subscribe. The only thing, it doesn't show you how many people have subscribed unfortunately. Anyway, we'll figure that out. So we're going live, and he's what's going to happen. I'm going to go on first and we're using OBS, some new Facebook Live software. It's basically, hold up a camera and I'll be talking for 10-15 minutes first, and then I'm going to click play and we'll play the actual video from the live event so you'll get the same energy and emotion and everything of us on stage, and then at the end I'll come back on and make a special offer and push everyone to go all in. In fact, if you're listening to this and you want to go in, go to imallin.com. Isn't that a cool domain name? We had to pay a pretty penny for it. Imallin.com, pretty cool. And then everyone can ascend and upgrade. But I recommend watching the Follow-up Funnel presentation, in fact if you want to just see the presentation I posted it on Followupfunnels.com, you can go there and actually watch it if you miss this, if you want to watch it in the future. Watch the presentation, see how I did, see all the subtleties of what I did and how I did. Why we're creating an us versus them, how we're getting people to want to upgrade. We're causing seeded doubts in all other options beside us. We're showing, again, it's not an improvement offer. Notice how we structured it, it's not improvement, it's all about new opportunity. Anyway, there's a lot of cool things we did, and we're really proud of the presentation. Even if you don't go all, which you'd be insane not to. But even if you don't you'll learn a lot from watching the presentation and seeing what's possible. So that's the game plan. I'm going to go in there and test it out. And hopefully we get half of our members to go all in today and to ascend up and I'm excited. I's going to be a lot of fun. And that's all I got. I appreciate you guys, I'm going to jump in here and go live for my birthday.  Then when I'm done, my wife and I are going on a hot date and I'm done for the rest of the day. Then I'm going to pick my kids up from school and we're going to goof off and eat junk food and it's going to be amazing. Then I gotta do scouts tonight. Oh, scout leader. Anyway, it'll still be fun. So that's my plan today. All of you guys have a good, celebrate my birthday fun, come hang out with us, come watch our stuff, and we'll talk to you all again soon. Bye everybody.

Let me show you behind the scenes of what I’m doing on my birthday launch. On this episode Russell talks about doing a Facebook Live presentation of the Follow-up Funnel presentation he did at Funnel Hacking Live for his birthday. He explains why they are doing the Facebook Live presentation and what it means to go all in. Here are some of the cool things in this episode: What the 3 ways to grow a business are, according to Jay Abraham. Which of those 3 ways Russell has been focusing on and which one he is focusing on now. And find out what else Russell has planned for his birthday. So listen below to find out how you can be all in, it makes a great birthday present for Russell! ---Transcript--- Good morning everybody, this is Russell and guess what today is? Today is my birthday. I’m an old man. Everyone’s like, “Take the day for yourself.” And I will be, but first, what good is a birthday if you can’t use it as a way to sell a whole bunch of stuff. Come on now. So I’m heading to the office for the next two hours because we got a cool promotion happening and I want to explain the what, the why to you guys so you can see what’s happening. Alright, so how do I start this? Let’s see….When I was first learning marketing and all this exciting-ness, almost 14 years ago now, it’s fun because I’m learning all these things and I thought they were so cool but I didn’t have a chance to use it. Now I have this cool chance to start using everything. So Jay Abraham said there’s only 3 ways to grow a business. Way number one, get more customers. Way number two, get those customers to buy more. Way number three, get those customers to buy more often. For me, the first two or three years of my business was all about number one, get more customers and it still is, I’m not, not trying to get more customers. In fact, I’m trying to get a lot more customers. But the primary focus of our business for a long time was way number one, get more customers. So now,  as we’re moving into two and a half years, moving on three, one of our big conscious decisions is, everything’s working well, we’re still getting a lot of new customers, that’s under control, it’s working, it’s growing. So the way number two now is to get these customers to buy more.  More customers, get them to buy, then get them to buy more often. Those are the three ways. I’m driving to my office and the school bus is coming and all these kids are running out into the street. Sorry, I just gotta make sure I don’t hit any little kids. Oh, they’re so cute. Alright, that’s our focus. For us, how do we get our customers to spend more on everything we’re doing? Obviously more often, that’s creating more courses and products and things getting them to buy more often. So that’s always kind of in the mix as well, but its not the core thing. The core thing is number two, getting them to spend more. So for us it’s all about ascension now. So for those of you guys at Funnel Hacking Live, you saw when I did the Follow-up Funnel presentation, what was the strategy behind that, do you think, outside of just it was really fun and we got to make fun of Infusionsoft, or Confusionsoft and Lowkey pages, we got to take some swings to try to topple the dictator, which I talked about yesterday, which was really fun. But the main thing was we’re trying to, there’s a lot of things, watch the presentation, there were a lot of subtle importance. Number one is to cause a seed of doubt in any other system besides ours. Number two is show people that email auto-responders are the past. And the new opportunity is Follow-up Funnels, to show them that we are the only people that control the funnels, so that all the stuff we’re doing, that Actionetics is doing. We’re the only company that can do that. We’re trying to do a whole bunch of things, but when all is said and done the real major goal of that entire presentation was to get people to start spending more, to ascend. To move from a $97 a month plan to a $297 a month plan. And if you look at the last 2 ½ years $97 a month plan is way more money just because the volume of people. I think we’re at 33 thousand active members, we passed this week. So the majority of them, obviously are paying $97. In fact I think 10% are at the $297 level. So the goal is getting that 10% to 20 and then 20 to 30 and getting people to spend more, Jay Abraham 101. Rule number two, get them to spend more. So that what’s this presentation was about. We did it at Funnel Hacking Live. I think most of you guys were there, saw it. It went crazy and we made a special offer for if you went all in. You can go over there and upgrade. They get a shirt that says, “We are not confusionsoft”, they get stickers that say, “I build funnels.” They got temporary tattoos, they got funnel hacker stickers, they got 15 follow-up funnels, share funnels with their account. A really good offer. And all they do is upgrade. But what is cool. We did it all on their phones, we had someone at the very beginning of my presentation had everyone hold up their phones, and login into their Clickfrunnels account on the phone. And then when they got to the end pitch, it said, “Hold up your phone again and go to imallin.com” and they go to imallin.com and what happens is there’s a button that says, “Here, see if you’re all in.” and if they’re not all in they saw a picture of Macauley Culkin from Home Alone slapping his face, saying, “Ahh, you’re not in. Click here to upgrade.” They click the upgrade and it automatically upgraded them from $97 to $297. If they were all in it took them to a page that said, “You are all in.” and they get a bunch of really cool stuff. So that was basically the offer. And we got the majority of the room to go all in, into upgrading and to become full members of our cult-ure. And it was awesome. So today for my birthday, what we’re doing, we’re streaming that live for the entire world. That presentation, we’re going to try to get everybody to go all in. In fact, this month, even without this promotion I think this month will be the first month that our 297 dollar a month members are worth more to us than the $97 a month. And still it’s a fraction of a percentage, but each member is worth three times as much to us. Maybe it’s after this promotion, anyway, we’re getting close to crossing that, which is one of our big goals, obviously. So today what we’re doing, we scheduled a Facebook Live on my birthday, starting in 25 minutes, from right now. And in fact, I’m in the office sitting in the car telling you guys this because I’m getting excited to go in there and get all this kicked off. Basically we’ve been promoting, Facebook Live let’s you schedule events now. So you schedule it and promote it and people can subscribe to the event. And I don’t know what happens, I’m assuming Facebook texts you or messages you or something to let you know it’s going live, I hope. So that’s the plan. We promoted hard yesterday, I did a Facebook Live pushing, a pre-facebook Live. I sent emails. Everything trying to get people to subscribe. The only thing, it doesn’t show you how many people have subscribed unfortunately. Anyway, we’ll figure that out. So we’re going live, and he’s what’s going to happen. I’m going to go on first and we’re using OBS, some new Facebook Live software. It’s basically, hold up a camera and I’ll be talking for 10-15 minutes first, and then I’m going to click play and we’ll play the actual video from the live event so you’ll get the same energy and emotion and everything of us on stage, and then at the end I’ll come back on and make a special offer and push everyone to go all in. In fact, if you’re listening to this and you want to go in, go to imallin.com. Isn’t that a cool domain name? We had to pay a pretty penny for it. Imallin.com, pretty cool. And then everyone can ascend and upgrade. But I recommend watching the Follow-up Funnel presentation, in fact if you want to just see the presentation I posted it on Followupfunnels.com, you can go there and actually watch it if you miss this, if you want to watch it in the future. Watch the presentation, see how I did, see all the subtleties of what I did and how I did. Why we’re creating an us versus them, how we’re getting people to want to upgrade. We’re causing seeded doubts in all other options beside us. We’re showing, again, it’s not an improvement offer. Notice how we structured it, it’s not improvement, it’s all about new opportunity. Anyway, there’s a lot of cool things we did, and we’re really proud of the presentation. Even if you don’t go all, which you’d be insane not to. But even if you don’t you’ll learn a lot from watching the presentation and seeing what’s possible. So that’s the game plan. I’m going to go in there and test it out. And hopefully we get half of our members to go all in today and to ascend up and I’m excited. I’s going to be a lot of fun. And that’s all I got. I appreciate you guys, I’m going to jump in here and go live for my birthday.  Then when I’m done, my wife and I are going on a hot date and I’m done for the rest of the day. Then I’m going to pick my kids up from school and we’re going to goof off and eat junk food and it’s going to be amazing. Then I gotta do scouts tonight. Oh, scout leader. Anyway, it’ll still be fun. So that’s my plan today. All of you guys have a good, celebrate my birthday fun, come hang out with us, come watch our stuff, and we’ll talk to you all again soon. Bye everybody.

One of the steps in starting your revolution. In this episode Russell talks about what it means to topple the dictator. He also talks about not being afraid of taking risks and why it's like jumping off a cliff and making your parachute on the way down. Here are some fun things in today's episode: Why sometimes fear gets in the way of us achieving the things we set out to do. How Russell plans on toppling the dictator in his market. And hear how quickly Russell and his wife went from meeting to married, and why he decided to just take the leap. So listen below to find out who the dictator is and how Russell is going to topple them. ---Transcript--- What's up everybody? This is Russell, I want to welcome you to Marketing In Your Car. I hope that everyone is doing amazing today. Tomorrow is my birthday, which I'm really excited about and at the same time I'm a little nervous, in a good way. For those of you guys who were at Funnel Hacking Live, well let me step back. I talk a lot about this, I'm a big believer in first off, competition, which I did a whole podcast on that a little while ago. Most of you guys liked, I had one or two of you who were a little offended, but you know, whatever. But I like to compete. If there's not something to compete against, then it's not even fun for me. So it's like, I gotta find somebody and go and compete towards that, right. We also talk a lot about the attractive character and creating an us versus them and creating things like that, and it's funny, last week I was at Dean Graziosi's affiliate mastermind so everyone who sold his book got to go to this mastermind. Ryan Levesque and I were talking about building mass movements and cult-ure and those things we talk about and he was asking me if I had heard about, I don't remember the guys name, I'll have to go back and look at it. I was like, “no.” and he's like, “you should go study his stuff on that. He talks all about 12 phases in a revolution.” One of them was topple the dictator, that's a big part of it. For us it's like, alright so we can either be nice and just you know, not compete, or compete secretly, or we can bring our entire community in on this and make it a big deal. So of course, I decided to make it a big deal, because that'd be more fun. So the goal in the step here in us building this revolution, the Clickfunnels revolution is toppling the dictator. Who's the dictator? For us, we had to find a common enemy and it really, right now, which it won't be after we pass them, but for now it's Infusionsoft was the common enemy. At the Funnel Hacking Live event we did, I did a presentation called Follow-up Funnels and we talked about trying to get everyone to be all in. In fact, we bought imallin.com as the domain name that everyone goes to, to say “I'm all in.” And when they're all in, it means using Clickfunnels and Actionetics, and you're getting rid of Confusionsoft and Lowkey Pages and all these other things, which is kind of a joke for those who were at the event. So it's been fun. What was interesting is that most of the people at the event, most of you guys know, you ran in the back and said you're all in. You got the t-shirt that said, “We're not Confusionsoft”, you got the temporary tattoos, you got the “I build funnels” stickers, all these amazing cool things. So while that's awesome, we wanted to keep that going so tomorrow, on my birthday, we're going to be doing, we're going to actually take the presentation from the event and we're going to Facebook Live it. So not just the 1500 people who were in the room, but potentially hundreds, hopefully at least a hundred thousand people or more are going to see that presentation in the next week or so, which will hopefully get a whole bunch of people to go all in, in Clickfunnels, upgrade to Actionetics and stop dinking around with all these other crappy tools and just using what we've built for them. I'm excited for that, but at the same time it kind of makes you nervous because you're like, “We're putting it out there, we're putting Lowkey Pages and ConfusionSoft out there and I know…..” well, I'm interested, I know I'll get some annoyed people, especially some of my friends that own these other businesses, and I'm curious what will happen, if they'll leave and blow it off or if they'll contact me. Who knows. The reality is that's, if you're going to build a revolution and a cult-ure and all these kind of things, you can hide behind it and not talk about it, or you can make it a big deal and bring your community in on it, and I think it's more fun to do that. So anyway, I'm excited for tomorrow. If you haven't seen that yet, stay tuned and I'm pretty sure I'll put it on followupfunnels.com or imallin.com, somewhere that presentation will be in case you want to go see it, in case you missed it. You'll have a chance to see what follow-up funnels are, how it's the future, we're no longer talking about email funnels, that was an old opportunity. The new opportunity is follow-up funnels and what's possible inside of Actionetics, is second to none. So that's what we're really excited about. I'm excited to show it to everybody. With that said, I'm at the office but the other cool thing today is I'm filming. We sold Fill Your Funnel, and I wanted to comment one thing because the podcast I kind of did to recap the event, the one for 40 minutes or something, I talked about how some of the things, follow-up funnels did better than I thought, but Fill Your Funnel didn't do as well as I thought, it didn't do bad, for all intents and purposes, it did really, really good. But obviously I always have big goals for myself and what I'm expecting and things like that, and I don't think it was executed perfectly on my side, which I take total, it's totally my fault and I'm okay with that. But what's cool about it is that we still sold over 100 people that got into Fill Your Funnel, which is our new traffic course. Today I'm actually all dressed up. I'm about to go into the studio and start recording a lot of the products and stuff for that, which is going to be pretty cool. Anyway, I got an email yesterday because I notified everybody that we had a Facebook group and let everybody in and somebody messaged me and said, “Hey Russell, I'm excited for Follow-up, or follow-up…..” Too many funnels, fill your funnel, follow-up funnels, funnel hacks, funnel hacking, funnel hacking live. I gotta get different names. Anyway, they said how excited they were. “Sorry you didn't sell as many as you hoped for, but we're really excited to be part of this.” And I kind of thought for a second, I didn't want anyone to take what I said as that. That I didn't sell as many as I hoped for, because that wasn't what I was frustrated about. I was frustrated about myself and the fact that the presentation was good, but it wasn't great yet. The cool thing about this, this is why I preach this all the time to everyone. We do our presentations over and over again. That was my first time ever doing that presentation and from it I intimately, when you're standing in front of 1500 people doing a presentation, you feel the energy of the room really fast. So I know what parts were slower and sticking points that didn't get people to move. I know what things did really, really well. And from that I know what tweaks and changes I need to make. So for me, it's actually a really good thing. I did it and now it's like, now I did it, now I know what changes and tweaks I need to make and then that presentation, after I perfect it, that'll be something we use for forever. It'll bring hundreds of people a month for hopefully the next ten years or more. So don't feel bad, it was a learning experience, I was just frustrated at myself. But now that I've done it, now I can perfect it and I can change it. So for a lot of you guys who, I think a lot of us get stuck in the fear mode. I've gotta bad habit that has helped me, luckily, serve you well. I'm not that good at planning and preparing something like that, so usually I set a deadline and then all the sudden it's like, “Oh crap, the deadlines here, we gotta go.” And then I'll pull an all-nighter and we just do it. And half the time it doesn't do well and half the time it does awesome. I say it's more than half the time. The majority of the time it doesn't do well the first time. But what's cool, I just did it. It's like I just jumped off the cliff and then on the way I'm building the parachute trying to figure it out and then we land and we're like, “huh, that hurt. I broke my leg, but now that the parachutes built I can go do it again.” Then you jump off and you perfect the parachute every single time. Does that analogy make any sense? I don't even know if it does. So that's kind of the concept as a whole. Hopefully, don't anyone feel bad for me, but hopefully it motivates you to be like sweet, I can do that. I'm going to jump off a cliff and my first webinar is going to crash and burn or it's going to do okay. But I can't fix it until I know what's wrong. So I have to get rid of that fear that's holding me back and just run off the cliff and jump. The better you get at that, the better you'll be in life. The better your business. If you look at everything that's been meaningful in life. I think about my marriage, yeah that was scary to get married. But I was like, I love her so, alright let's go. And we ran and jumped off the cliff. Maybe this is, in Mormon time it's a little different, but I met my wife on Halloween, so October. We hung out at the house a few times, and then in January we went on our first date. April we were engaged, and August we were married. So it was less than a year from meeting. And I was so annoyed, the timeline. Because I was like, I went on a date in January, by March we should be engaged or something, what's taking so long? It wasn't until April until it was like definitely. On my side it was like, “I'm ready to jump off the cliff.” And she's like “I don't know. You're a kid.” It's funny, she asked some of my friends, “Do you think Russell will be able to support me if we get married?” It's kind of funny looking back now. But there's fear right? So most of have so much fear, we wait and wait and wait and miss out on these amazing things and it's like, I think I've become really good at like, “I want that thing. I'm scared, but I want it more.” So I just run and jump. I don't know if any of you guys have ever cliff jumped or whatever. It's like the longer you stand up there the harder it is. It's easiest to get up there and be like, “I'm scared…” and you just jump. I think in most things in life, that's what we gotta become better at. Just letting fear go away and just looking at what we want and then running and jumping. And typically you're going to get beat up and bruised from the fall, but after you made that jump you're like, “That wasn't that bad. My parachute's half built now. I'm going to do it. This time I'll actually be done by the time I'm finished.” And then it just gets better and better and better. So that's what I got today. Hope that helps you guys. I'm going to go in and film some stuff for our Fill Your Funnel members. We're going to start filling our funnels with amazing prospects of people who want to give you money, who you can serve and it's going to be awesome. Thanks everybody, we'll talk to you soon.

One of the steps in starting your revolution. In this episode Russell talks about what it means to topple the dictator. He also talks about not being afraid of taking risks and why it’s like jumping off a cliff and making your parachute on the way down. Here are some fun things in today’s episode: Why sometimes fear gets in the way of us achieving the things we set out to do. How Russell plans on toppling the dictator in his market. And hear how quickly Russell and his wife went from meeting to married, and why he decided to just take the leap. So listen below to find out who the dictator is and how Russell is going to topple them. ---Transcript--- What’s up everybody? This is Russell, I want to welcome you to Marketing In Your Car. I hope that everyone is doing amazing today. Tomorrow is my birthday, which I’m really excited about and at the same time I’m a little nervous, in a good way. For those of you guys who were at Funnel Hacking Live, well let me step back. I talk a lot about this, I’m a big believer in first off, competition, which I did a whole podcast on that a little while ago. Most of you guys liked, I had one or two of you who were a little offended, but you know, whatever. But I like to compete. If there’s not something to compete against, then it’s not even fun for me. So it’s like, I gotta find somebody and go and compete towards that, right. We also talk a lot about the attractive character and creating an us versus them and creating things like that, and it’s funny, last week I was at Dean Graziosi’s affiliate mastermind so everyone who sold his book got to go to this mastermind. Ryan Levesque and I were talking about building mass movements and cult-ure and those things we talk about and he was asking me if I had heard about, I don’t remember the guys name, I’ll have to go back and look at it. I was like, “no.” and he’s like, “you should go study his stuff on that. He talks all about 12 phases in a revolution.” One of them was topple the dictator, that’s a big part of it. For us it’s like, alright so we can either be nice and just you know, not compete, or compete secretly, or we can bring our entire community in on this and make it a big deal. So of course, I decided to make it a big deal, because that’d be more fun. So the goal in the step here in us building this revolution, the Clickfunnels revolution is toppling the dictator. Who’s the dictator? For us, we had to find a common enemy and it really, right now, which it won’t be after we pass them, but for now it’s Infusionsoft was the common enemy. At the Funnel Hacking Live event we did, I did a presentation called Follow-up Funnels and we talked about trying to get everyone to be all in. In fact, we bought imallin.com as the domain name that everyone goes to, to say “I’m all in.” And when they’re all in, it means using Clickfunnels and Actionetics, and you’re getting rid of Confusionsoft and Lowkey Pages and all these other things, which is kind of a joke for those who were at the event. So it’s been fun. What was interesting is that most of the people at the event, most of you guys know, you ran in the back and said you’re all in. You got the t-shirt that said, “We’re not Confusionsoft”, you got the temporary tattoos, you got the “I build funnels” stickers, all these amazing cool things. So while that’s awesome, we wanted to keep that going so tomorrow, on my birthday, we’re going to be doing, we’re going to actually take the presentation from the event and we’re going to Facebook Live it. So not just the 1500 people who were in the room, but potentially hundreds, hopefully at least a hundred thousand people or more are going to see that presentation in the next week or so, which will hopefully get a whole bunch of people to go all in, in Clickfunnels, upgrade to Actionetics and stop dinking around with all these other crappy tools and just using what we’ve built for them. I’m excited for that, but at the same time it kind of makes you nervous because you’re like, “We’re putting it out there, we’re putting Lowkey Pages and ConfusionSoft out there and I know…..” well, I’m interested, I know I’ll get some annoyed people, especially some of my friends that own these other businesses, and I’m curious what will happen, if they’ll leave and blow it off or if they’ll contact me. Who knows. The reality is that’s, if you’re going to build a revolution and a cult-ure and all these kind of things, you can hide behind it and not talk about it, or you can make it a big deal and bring your community in on it, and I think it’s more fun to do that. So anyway, I’m excited for tomorrow. If you haven’t seen that yet, stay tuned and I’m pretty sure I’ll put it on followupfunnels.com or imallin.com, somewhere that presentation will be in case you want to go see it, in case you missed it. You’ll have a chance to see what follow-up funnels are, how it’s the future, we’re no longer talking about email funnels, that was an old opportunity. The new opportunity is follow-up funnels and what’s possible inside of Actionetics, is second to none. So that’s what we’re really excited about. I’m excited to show it to everybody. With that said, I’m at the office but the other cool thing today is I’m filming. We sold Fill Your Funnel, and I wanted to comment one thing because the podcast I kind of did to recap the event, the one for 40 minutes or something, I talked about how some of the things, follow-up funnels did better than I thought, but Fill Your Funnel didn’t do as well as I thought, it didn’t do bad, for all intents and purposes, it did really, really good. But obviously I always have big goals for myself and what I’m expecting and things like that, and I don’t think it was executed perfectly on my side, which I take total, it’s totally my fault and I’m okay with that. But what’s cool about it is that we still sold over 100 people that got into Fill Your Funnel, which is our new traffic course. Today I’m actually all dressed up. I’m about to go into the studio and start recording a lot of the products and stuff for that, which is going to be pretty cool. Anyway, I got an email yesterday because I notified everybody that we had a Facebook group and let everybody in and somebody messaged me and said, “Hey Russell, I’m excited for Follow-up, or follow-up…..” Too many funnels, fill your funnel, follow-up funnels, funnel hacks, funnel hacking, funnel hacking live. I gotta get different names. Anyway, they said how excited they were. “Sorry you didn’t sell as many as you hoped for, but we’re really excited to be part of this.” And I kind of thought for a second, I didn’t want anyone to take what I said as that. That I didn’t sell as many as I hoped for, because that wasn’t what I was frustrated about. I was frustrated about myself and the fact that the presentation was good, but it wasn’t great yet. The cool thing about this, this is why I preach this all the time to everyone. We do our presentations over and over again. That was my first time ever doing that presentation and from it I intimately, when you’re standing in front of 1500 people doing a presentation, you feel the energy of the room really fast. So I know what parts were slower and sticking points that didn’t get people to move. I know what things did really, really well. And from that I know what tweaks and changes I need to make. So for me, it’s actually a really good thing. I did it and now it’s like, now I did it, now I know what changes and tweaks I need to make and then that presentation, after I perfect it, that’ll be something we use for forever. It’ll bring hundreds of people a month for hopefully the next ten years or more. So don’t feel bad, it was a learning experience, I was just frustrated at myself. But now that I’ve done it, now I can perfect it and I can change it. So for a lot of you guys who, I think a lot of us get stuck in the fear mode. I’ve gotta bad habit that has helped me, luckily, serve you well. I’m not that good at planning and preparing something like that, so usually I set a deadline and then all the sudden it’s like, “Oh crap, the deadlines here, we gotta go.” And then I’ll pull an all-nighter and we just do it. And half the time it doesn’t do well and half the time it does awesome. I say it’s more than half the time. The majority of the time it doesn’t do well the first time. But what’s cool, I just did it. It’s like I just jumped off the cliff and then on the way I’m building the parachute trying to figure it out and then we land and we’re like, “huh, that hurt. I broke my leg, but now that the parachutes built I can go do it again.” Then you jump off and you perfect the parachute every single time. Does that analogy make any sense? I don’t even know if it does. So that’s kind of the concept as a whole. Hopefully, don’t anyone feel bad for me, but hopefully it motivates you to be like sweet, I can do that. I’m going to jump off a cliff and my first webinar is going to crash and burn or it’s going to do okay. But I can’t fix it until I know what’s wrong. So I have to get rid of that fear that’s holding me back and just run off the cliff and jump. The better you get at that, the better you’ll be in life. The better your business. If you look at everything that’s been meaningful in life. I think about my marriage, yeah that was scary to get married. But I was like, I love her so, alright let’s go. And we ran and jumped off the cliff. Maybe this is, in Mormon time it’s a little different, but I met my wife on Halloween, so October. We hung out at the house a few times, and then in January we went on our first date. April we were engaged, and August we were married. So it was less than a year from meeting. And I was so annoyed, the timeline. Because I was like, I went on a date in January, by March we should be engaged or something, what’s taking so long? It wasn’t until April until it was like definitely. On my side it was like, “I’m ready to jump off the cliff.” And she’s like “I don’t know. You’re a kid.” It’s funny, she asked some of my friends, “Do you think Russell will be able to support me if we get married?” It’s kind of funny looking back now. But there’s fear right? So most of have so much fear, we wait and wait and wait and miss out on these amazing things and it’s like, I think I’ve become really good at like, “I want that thing. I’m scared, but I want it more.” So I just run and jump. I don’t know if any of you guys have ever cliff jumped or whatever. It’s like the longer you stand up there the harder it is. It’s easiest to get up there and be like, “I’m scared…” and you just jump. I think in most things in life, that’s what we gotta become better at. Just letting fear go away and just looking at what we want and then running and jumping. And typically you’re going to get beat up and bruised from the fall, but after you made that jump you’re like, “That wasn’t that bad. My parachute’s half built now. I’m going to do it. This time I’ll actually be done by the time I’m finished.” And then it just gets better and better and better. So that’s what I got today. Hope that helps you guys. I’m going to go in and film some stuff for our Fill Your Funnel members. We’re going to start filling our funnels with amazing prospects of people who want to give you money, who you can serve and it’s going to be awesome. Thanks everybody, we’ll talk to you soon.

The rest of the story… On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year's Funnel Hacking Live. So listen below for the conclusion of Russell's thoughts and feelings about Funnel Hacking Live 2017. ---Transcript--- Day number two now, Devon got on stage he intro to government estate. Then we came up and did a section on follow-up funnels. Which was Todd and Dylan and Ryan and me and we talked about how email funnels are from 1998 and the future is follow up funnels. And we did a presentation and during the presentation we ripped our shirts off and we had these shirts. I'm actually wearing the shirt today. It says, “We are not confusion soft, we're Clickfunnels” and then we challenged everybody to go all in and be all in, in Clickfunnels. And we gave them these t-shirts and temporary tattoos and a whole bunch of stuff for anyone who went all in. Basically they had to open up their phone and go to imallin.com and if you're not all in it had Macauley Culkin slapping his face saying, “ahh, you're not in.” and there was a big button where you could upgrade. And if you were all in, it showed you were all in and basically you'd run to the back of the room, show them the funnel and then we'd give you a huge packet of swag, which was cool. So if any of you guys are listening to this. Don't do that right now. We're updating it to make it work online, I think by next week. Actually my birthday, March 8th. So on my birthday we're going to be doing that presentation live to Facebook Live and it'll be live so you can all go all in and get the same swag shipped out to you, which will be fun. But it was cool to show people what's possible in Actionetics. Most people don't know, they assume it's an email auto-responder, and that's like saying that Clickfunnels builds websites. Come on now, that's 1998. I had a slide, I wanted to use Urkel, Steve urkel in my slides, and I was able to use him twice. I was like, “You know what else was cool in 1998, Steve Urkel. Actually no, Steve Urkel's show was cancelled in 1998. So even in 98 Urkel wasn't cool anymore. But that's what you're using if you're doing email funnels. We're talking about follow-up funnels and all the stuff that's possible.” So we showed people what's possible in Actionetics, and most people didn't even know. And everyone is shifting everything over to Clickfunnels, which is the goal. We want everybody all in, I want you all in. So that was what Follow-up Funnels is about. It was probably the coolest presentation. So much energy, it was awesome. Then we had a break after that. And then Justin and Tara Williams came on and did a whole section on podcast funnels, which was awesome. They told their story, which was cool. And basically showed how these three podcasts they had done, how these three podcasts had each launched three entire businesses for them and it was just cool to see. Anyway, that part was awesome. So podcast funnels, Justin and Tara were amazing. They killed it. After that we had Emily Shay come up and she is 11 years old and she stood up there on a huge stage where most people would be so scared and so intimidated and she crushed it. She was so awesome. She had about 15 or 20 minutes up there and she told her story and did it in a really fun way that tied it to the audience. She's just a superstar. Some people would say the youth speakers were the best one's of the whole thing, and I was like, “Yes.” So Emily crushed it. Caleb Maddix came on, I talked about him yesterday on the podcast. He came on and just did an amazing job as well. And it was just so cool to see Emily and Caleb, two young entrepreneurs who were able to stand in front of a room and control the audience like that. For me, it took me honestly, it took me ten plus years to get a spot that they were in already and it was just so cool to see them. They're the future. So exciting, so they both crushed it and did such an amazing job. Then we had a lunch break. Again, the annoying thing where our stomachs were hungry and we had to go eat. So everyone went to lunch. We came back and Trey Lewellen stood up on stage and Trey is really, Trey spoke at the very first Funnel Hacking Event and he did a great job then. But it's fun seeing him transition, him owning the stage now, he just, he did awesome. He went into deep funnelytics, like here's the metrics you've got to figure out to make your funnels works. And he showed this stuff where it's just like, well I didn't understand that. Most people who set up a funnel that doesn't make a million bucks day one they're like, “This didn't work.” No, you gotta understand the math behind it. And Trey showed how he's built these huge companies. 20-30 million dollar companies off of a funnel that was not profitable upfront. But when you understand the funnelytics, the math behind the funnels, how it worked. It was so cool for him to document and show it all off, it was just amazing. Then from there, we're only halfway through, it just keeps getting, the whole thing was amazing. Then Jason Fladlien, who is someone I've learned, in fact in the Expert Secrets book, I dedicated a lot to him as well. Because there's so much I learned from him about breaking belief patterns and rebuilding and reframing and he's just brilliant. He got on stage and talked about Amazon Funnels. And even though a lot of people know him as the guy who's the best in the world at selling from webinars, he happens to also be good at Amazon as well. So he showed 7 different Amazon funnels that he uses in his company and then he gave everybody at the event. “Here's the Amazon funnels, there's 7 of them. You guys can knock them off and use them in your business.” Which was so cool. So if you're using any Amazon or ecommerce stuff, Jason's stuff was amazing. From there Darrin Stevens got on stage. A lot of you guys probably don't know Darrin Stevens but he is a legend. He was one of the, he did the marketing behind Men are From Mars, Women are From Venus. Brilliant book launch and stuff like that. But he also runs events. He does these events that have 80 people in the room who make 2-3million dollars in a weekend, for a room of less than 100 people. And it's all about how he structures his events and event funnels. So he walked us through the whole process and he had 18 or 19 things that he does at events to build rapport and get people buying. If I was able to close what Darrin does, again he did what did I say, 2.5 million dollars from 80 people. I would have done like 60 million dollars from this event, but I didn't so Darrin is still the king. He's amazing. So he shared event funnel stuff, which was awesome. Then we had another break, then Setema got on stage, and Setema is the Super Bowl winner who had to sell his ring because after he won the Super Bowl his life kind of fell apart and talks about how you win again. How do you get that stuff back? How do you implement all the stuff you've learned? It was amazing. He's nicknamed himself the reverend of the revolution. I feel like he was the reverend preaching to us about how to take this stuff and have success with imperfect action and just going through and doing it. It was so cool, Setema is the man. That was awesome. After that we came onstage and we awarded the Two Comma Club awards, which was amazing. We had, I think right now, we have over 100 people who have qualified for the Two Comma Club. Which means they have a funnel that made at least a million dollars. 100 people! So we gave away I think 80 something Two Comma Club trophy's. These huge trophy's with a gold record on it with two commas etched into it. It was cool for everyone else to see that and be like, “Wow, these are my peers. And they're all making a million dollars in a funnel.” I was trying to make it so real. If they can do it, you can do it. So we did that, and afterwards I did a presentation called “You're one Funnel Away.” Which basically I had no power point slides, I just told the story of all the ups and downs in my business and the funnels that have saved me. I talked about the two or three times I've almost gone bankrupt. I talked about the fears, the pain, all that kind of stuff. What were the funnels we created that saved us from that. It was emotional, I started crying, which is really embarrassing, especially on stage. Other people were crying and it was cool. I hope people enjoyed that. It was a scary thing for me to get vulnerable like that, but I think it was important so that everyone understands, whatever you're struggling at, it happens to all of us. It happens to me, it happens to everyone. So understanding that and being okay with it and giving yourself permission through that to be able to succeed. That was really cool. After that we had a hack-a-thon at night. I was super tired. I went to the hack-a-thon, talked for a few minutes, then I went back up, ate some dinner and then passed out because I was so tired. But then I hadn't finished my next presentation for the next night. So I set my alarm for 4:30 in the morning, the next morning to get started. Hack-a-thon was awesome, people were up til midnight building funnels. We had a whole bunch of people who built, launched and made money on funnels that night, which was cool. We catered dinner again, which was cool. Then the next day, the last day, which was Thursday. So the last day we came in, Devon brought everyone in, brought the energy high. Then Garrett White and his wife, Danielle and their kids were going to come to the stage and when the event started we couldn't find them anywhere. I was like, “Where's Garrett? Where's Danielle?” We started freaking out. I was totally stressing out and we're trying to Vox them and text them and call them and nothing. And finally Melanie found out what room number they were in, so Dave ran up and knocked on the door like, “Ahhh, we're on stage trying to announce you, where are you guys.” It was a miscommunication, we had told them the wrong, we messed up on our side. But they came down and during that time it was fun because Devon was able to invent a new secret handshake for all funnel hackers, out of necessity. He bought ten minutes time by inventing a new secret handshake, which all of you who have been to Funnel Hacking Live know the secret handshake. Don't show to those who were not there. They'll have to learn it at next year's event. But we've got a secret handshake now that is so cool. In fact, I should add a chapter to the Expert Secrets book about secret handshakes, that would be cool. Anyway, we got a secret handshake and then Garrett, Danielle and their two kids came on stage and gave a presentation that was, I don't even know what to say, it was so amazing. It was so cool. I'm just going to leave it at that. It was something where if you were in the room you felt it and you heard it and it moved you. It was amazing. So there you go. Maybe someday we'll do a launch like warrior funnels .com and share all the presentations of Garrett throughout the Funnel Hacking Live events because they have just been amazing Anyway, who knows, but we'll look at that. So then we had after they got done. I came up and did a presentation called fill your funnel, which is how to make it rain. How to get people into your funnels. And this was the only presentation where I actually sold-sold. We were selling things throughout the event and I'll talk about this at the end, but this is the only one where I did the actual presentation. It went good, but a couple of weird things. When I got on stage after Garrett, there was so much energy from Garrett and Danielle and it was amazing. I came on immediately afterwards and the audio/video guys didn't turn the music on, so I got up there and it was just kind of a weird transition. And then we awarded Stu and Amy their checks for World Teacher Aide, which was the quarter of a million bucks, which was awesome. Then it was my chance to get up there and teach affiliate funnel and we sold a course called fill your funnels. And just something about that, I don't know what it was. Something about the presentation was kind of off. I'm just going to be completely honest. I had numbers in my head of what I thought I was going to do and I didn't do that. It did well, if I told you guys how many we sold, everyone else would think I was a selfish kid and rude. It did well, but what I expected, and there was this, I was doing it, I couldn't get the flow right.  I don't know if it was, part of it I think was because I worked on the presentation the week earlier, then that morning I woke up at 4:30 trying to get it done and I was tired and worn out. There was something about the energy that wasn't quite right. I think it was good, but it wasn't great, like I wanted it to be. But at the end of it we sold, and it was awkward. I'm like, in the pitch, “This is hard selling you guys through my perfect webinar, even though I've trained all you guys on it and most of you guys are doing it now. It's like, I'm doing it onstage live. It's funny how that works.” But it did well, that was when had breaks, we had snack breaks. And then basically we had to clear the whole audience out, secret service came through for Tony Robbins group, swept the whole thing and then Tony was onstage and I was in the back super nervous and awkward and worried. It's so different, because with Marcus when he came, he just showed up in his own Uber, it was laid back, he hung out with the crowd, it was really easy and laid back. And Tony was the opposite of that. He had his security detail of 10 or 15 people there who were like, swept all the chairs making sure there were no bombs or guns and we had check people as they came through. I was in the back and they had to pull us all out so he could come in. Very intense and caused anxiety and nerves and all this stuff, that was nervous. Plus, I found out Tony was throwing up before he came. So he wasn't feeling good. So much stress. He brought Tony into this little green room and they let us come in and he came out. It went from this nerve, all the nerves, it was like an hour of this, while we were waiting for him to get here. All the nerves and fear and anxiety. What if he's sick and he can't speak? What if people don't get what, they were so excited for him to be there. Secret service security was honestly kind of frustrating because it just. You know how I am, I'm so laid back, it was beyond corporatey, it was secret service, military. Which is good, he needs that, I understand that. But it was just kind of, at first we were trying to make this cool experience and it was so hard. And then again, Tony came in and did his thing in the green room and came out and came to us and we had moment before he got on stage where he just kind of came in and gave me a hug, and gave my wife, Collette, a hug. And Dylan and Todd and their wives, he just connected personally with us at a level. I was so grateful for that, because it just made all the stress and everything go away. It was like, it's going to be okay. Tony's here, he's going to do what he does, and he's the best in the world and everyone's going to love it. I'm not going to stress and I'm going to let it happen and it was cool. Normally, I guess they don't let people introduce him, but I was like, “I would love to introduce Tony, there is a reason why I wanted him here and I want everyone to know that reason.” So they let me introduce Tony and I got all choked up during the introduction. But I was talking about how in his bio it talks about how he's helped 50 million people around the world. I was like, well that's cool. Tony helped me.  He helped my wife. He helped our family. If it wasn't for Tony, my wife and I were at a rough spot before I met Tony, before I went to his event. It was honestly, it was what healed us. And I'm just so grateful for him and after I went to Tony's stuff, I went to all of his events in a year period of time, and then right after that my company collapsed. Had I not been equipped by the tools he gave me, I don't know if I could have handled that. I was just talking about how grateful I am and how excited I was to share him with my world and my people, my funnel hackers. Then we played a video of him and we all went crazy and Tony came up on stage, gave me a hug and took over. And he was supposed to go for three hours. And again, he was puking five minutes before he got on the stage and I was nervous. And he stood there and he went not for three hours, not for four hours, but for five hours with everybody. It was just cool. Everyone's jumping and screaming and having fun. It was awesome. It just made the event, it was already amazing, just that much more amazing. And when it was done, all of the Inner Circle members had a chance to get pictures with Tony, which was cool. Then we went up and ate real quick, and then I had a chance to go up to his hotel room afterwards and interview him for his new book, which hopefully you guys saw him on Facebook live. We showed that. And it was just awesome. That night we passed out, woke up in the morning. We had late checkout, so we hung out for a while and it was just cool to sit there and reflect with my wife. And the coolest thing for me is that this is the first time that Collette has ever been to, I mean she's come to my events and poked her head in and then had to leave to watch the kids or all these different things, that time the kids didn't come. So she had a chance to be there and be present and sit in the audience for almost the entire thing. For me, that was special. It was cool and it was I think the first time she'd ever seen me doing what we do. And you guys have a chance to see it through the podcast and through all the stuff I'm doing, but she's not connected to that. She's not connected to the business very much, she's very much supporting from home, but not part of everything that's happening. So for her to be able to see that and experience it with people in the audience, it was special for me. So I just loved that. It was awesome. That was kind of Funnel Hacking Live. And then as we're, that day we're leaving, flying home and I look at the Facebook group, and everyday I'm looking, kind of scrolling through, and if any of you guys are in our Facebook group you're probably bombarded by millions and millions, everyone talking about it. I was like, alright, ready fire aim. Everybody is excited right now. Why don't we sell tickets for next year's event right now? So from the airport I did a Facebook Live. “Okay, we're selling tickets. There's a discount and Sunday at midnight we're pulling the page down. So you gotta buy them now if you want them. Otherwise you gotta wait six months and who knows what the price will be then?” Did a Facebook Live, emailed the list and over the next three days we sold almost a thousand tickets to next year's event. We almost sold as many tickets as last year, just from that. Hopefully won't lessen the momentum. If the momentum is there, capitalize on it. Don't wait six months, “Hey you guys remember the event we talked about six months ago? Who wants to come again?” When people's energy and emotion and excitement are high, that's the best time to sell. So we sold a lot of tickets, which was cool. It's funny, I had some of the Inner Circle members freaking out, “Do we get discount tickets or not?” I was like, “I don't know, I haven't thought through this.” This is the lesson for everyone. I'm a big believer in “Ready Fire Aim” We just fired and I have no idea. We'll figure it out way later, but we don't have time right now. We just fired. Sorry, but that's how it works over here. Everything's not scripted out and planned second by second. Some things are, but most things aren't. Hopefully that's inspiration for you guys to. To know, “Look, figure things out and just do it.” So that was kind of the event in a nutshell. For those who were there, hopefully that was a good breakdown. I wish I could spend the hour or two hours on each presentation that people did, so you can experience it. But hopefully those that weren't there, this will give you desire to come next year. I want you guys to be there. Yeah, I will probably sell recordings, and you will probably have some of these videos that are easy to see, but there's something different about being in the room and being surrounded by 1500 of your peers who are doing the same thing. Seeing 100 of your peers on stage with a big trophy saying I made a million dollars with a funnel this year. There's something different about that. So I recommend for all of you guys to make that break and come to the event. One last thing I want to share, because I kind of hinted to this earlier. And I think it'll be cool for you guys to know. This is actually not a victory, this is a failure. A failure in my eyes. But I want to share with you guys, just so you understand that I mess things up too. So one of the cool things that I wanted to do is, usually at each Funnel Hacking Live we sell one thing. We did certification at the first event and second event. This year, I didn't want to sell, I don't want this to be a selling event, but there's things we want to offer people. So we had this big trip to Kenya, which was awesome and people jumped on that. We had the Follow-up Funnels which was awesome and people jumped on that. Then I was trying to, we had this new event called the FHAT event that I was excited about and want people to come to that. Then we also had Fill Your Funnel and I think I tried to offer too many things. Not that we, it wasn't like I was selling each thing, but we had them available. At the Hack-a-thon, I was like “Hey if you want to come to the FHAT event, here's one more thing on it.” And I think it almost caused confusion. People didn't know what to do. I think moving forward next year, we'll probably just pick one thing and focus on that again, just to not cause confusion. But one of my big things, again I only want one session when we sold, and that was Fill Your Funnel. That one went well, but it was just, the energy wasn't quite right when I did it. So that was one thing. But the other cool thing is that the entire Funnel Hacking Live event, if you look at it from the outside, it was a big perfect webinar. Session number one, if you've gone through the perfect webinar in detail and as you read the Expert Secrets book, you'll understand it at a level I've never really shared it before. But the first thing we do is talk about the vehicle putting people in. So my first presentation was about creating a mass movement, becoming an expert. So that was the first vehicle. Session number one, would have been secret number one if this was a webinar. Session number two is about the internal beliefs and that's how I walked into, I shared the story, showing “Look, you can create a mass movement.” And they're like, “Well I don't know if I can.” I'm like, “If you can master stories you can.” Belief number two was all about can they internally do it? So the second presentation for me was all about that. The internal. Then the third presentation, which was the One Funnel Away, was the external. I believe I can do it, I can tell stories, but I don't know how to do this whole funnel thing. So I shared at the One Funnel Away presentation to help people understand the external fears. So if you look at, again if you break down the perfect webinar, you've got the belief pattern is tied to the vehicle, which is the new opportunity we're putting people into. That was session number one, number two is their internal beliefs, false beliefs about themselves, and number three is the external false beliefs about themselves. So that's how we structure those three presentations, and what we do at the hack-a-thon is offer people to come to the FHAT event, because that was kind of the natural continuation of that. The problem I have is that, if you look at the perfect webinar, what's the last step? It's stack and close and we didn't stack and close anymore. We just basically said, “hey you should come to the FHAT event because it's awesome.” And we had a lot of people who did, but not what I expected or hoped. My two big lessons, number one when you're doing a webinar you can't forget the stack and the close. It's important even if you break their beliefs, if you don't offer them the opportunity to buy and do it in a way that's going to convince them to buy, a lot of people that you could have served, won't be served. I honestly think that everybody should be at the FHAT event. I don't think there's anything I could do to serve anybody at a higher level than that. And because I kind of shied away and didn't sell it and skipped the last step, I'm not able to affect as many people's lives' because of that. For me that looks like a failure. IT's not the money. Money's a cool way to keep score, but for me, I should have had 100 people from that room coming to Boise so I could help them create the perfect webinar. And I don't. I have a lot but not that many because I…..I don't know the exact reason, but I didn't do it right. It came down to me having fears of trying to make it an official offer to people. It's funny, even after this long I still make the same fears that other people make as well.  That was one big thing. And then the other thing, is again, shipping the focus of the event to being focusing on core thing we want people to do. Because I think people were confused, “I'm coming to Kenya, I upgraded and I'm all in, there's this FHAT event Russell's talking about and I don't know what that is because he didn't tell me about it. Sounds cool, but I have no idea. Then there's Fill Your Funnel.” So I think that that was my other mistake. There was confusion in where I wanted people to go from here. So those are the things I learned, and again, that's something you always learn as you do them. So it'll be fun, next year my goal is to make the event even better. It's shifting the focus, well I don't know what the focus is going to be yet. But it's making sure that everyone has an amazing experience, both from a marketing standpoint and also a personal development standpoint. I think that's one neat thing we bring that nobody else does, which is cool. And then the third thing is really figuring out for people who come through the experience, what's the next step for them. And focusing everything on that and not having two or three next steps, but one. And saying, “This is what you guys should be doing next. Those who are interested.” So that's what I learned at Funnel Hacking Live as well. Anyway, I appreciate everyone who was there, I had a great time. With that said, this is probably the longest marketing in your car of all time, but it's a recap for those who missed it. And hopefully you guys will come next year, because it's going to be amazing. Tickets are not for sale right now, but in four or five months we'll open it and we have probably 1500 more tickets or so I believe. When we do open it up, the price has gone up, I apologize for those that didn't get my emails and everything else. I tried to warn you. With that said, thank you guys and I'll talk to you all again soon.

The rest of the story… On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year’s Funnel Hacking Live. So listen below for the conclusion of Russell’s thoughts and feelings about Funnel Hacking Live 2017. ---Transcript--- Day number two now, Devon got on stage he intro to government estate. Then we came up and did a section on follow-up funnels. Which was Todd and Dylan and Ryan and me and we talked about how email funnels are from 1998 and the future is follow up funnels. And we did a presentation and during the presentation we ripped our shirts off and we had these shirts. I’m actually wearing the shirt today. It says, “We are not confusion soft, we’re Clickfunnels” and then we challenged everybody to go all in and be all in, in Clickfunnels. And we gave them these t-shirts and temporary tattoos and a whole bunch of stuff for anyone who went all in. Basically they had to open up their phone and go to imallin.com and if you’re not all in it had Macauley Culkin slapping his face saying, “ahh, you’re not in.” and there was a big button where you could upgrade. And if you were all in, it showed you were all in and basically you’d run to the back of the room, show them the funnel and then we’d give you a huge packet of swag, which was cool. So if any of you guys are listening to this. Don’t do that right now. We’re updating it to make it work online, I think by next week. Actually my birthday, March 8th. So on my birthday we’re going to be doing that presentation live to Facebook Live and it’ll be live so you can all go all in and get the same swag shipped out to you, which will be fun. But it was cool to show people what’s possible in Actionetics. Most people don’t know, they assume it’s an email auto-responder, and that’s like saying that Clickfunnels builds websites. Come on now, that’s 1998. I had a slide, I wanted to use Urkel, Steve urkel in my slides, and I was able to use him twice. I was like, “You know what else was cool in 1998, Steve Urkel. Actually no, Steve Urkel’s show was cancelled in 1998. So even in 98 Urkel wasn’t cool anymore. But that’s what you’re using if you’re doing email funnels. We’re talking about follow-up funnels and all the stuff that’s possible.” So we showed people what’s possible in Actionetics, and most people didn’t even know. And everyone is shifting everything over to Clickfunnels, which is the goal. We want everybody all in, I want you all in. So that was what Follow-up Funnels is about. It was probably the coolest presentation. So much energy, it was awesome. Then we had a break after that. And then Justin and Tara Williams came on and did a whole section on podcast funnels, which was awesome. They told their story, which was cool. And basically showed how these three podcasts they had done, how these three podcasts had each launched three entire businesses for them and it was just cool to see. Anyway, that part was awesome. So podcast funnels, Justin and Tara were amazing. They killed it. After that we had Emily Shay come up and she is 11 years old and she stood up there on a huge stage where most people would be so scared and so intimidated and she crushed it. She was so awesome. She had about 15 or 20 minutes up there and she told her story and did it in a really fun way that tied it to the audience. She’s just a superstar. Some people would say the youth speakers were the best one’s of the whole thing, and I was like, “Yes.” So Emily crushed it. Caleb Maddix came on, I talked about him yesterday on the podcast. He came on and just did an amazing job as well. And it was just so cool to see Emily and Caleb, two young entrepreneurs who were able to stand in front of a room and control the audience like that. For me, it took me honestly, it took me ten plus years to get a spot that they were in already and it was just so cool to see them. They’re the future. So exciting, so they both crushed it and did such an amazing job. Then we had a lunch break. Again, the annoying thing where our stomachs were hungry and we had to go eat. So everyone went to lunch. We came back and Trey Lewellen stood up on stage and Trey is really, Trey spoke at the very first Funnel Hacking Event and he did a great job then. But it’s fun seeing him transition, him owning the stage now, he just, he did awesome. He went into deep funnelytics, like here’s the metrics you’ve got to figure out to make your funnels works. And he showed this stuff where it’s just like, well I didn’t understand that. Most people who set up a funnel that doesn’t make a million bucks day one they’re like, “This didn’t work.” No, you gotta understand the math behind it. And Trey showed how he’s built these huge companies. 20-30 million dollar companies off of a funnel that was not profitable upfront. But when you understand the funnelytics, the math behind the funnels, how it worked. It was so cool for him to document and show it all off, it was just amazing. Then from there, we’re only halfway through, it just keeps getting, the whole thing was amazing. Then Jason Fladlien, who is someone I’ve learned, in fact in the Expert Secrets book, I dedicated a lot to him as well. Because there’s so much I learned from him about breaking belief patterns and rebuilding and reframing and he’s just brilliant. He got on stage and talked about Amazon Funnels. And even though a lot of people know him as the guy who’s the best in the world at selling from webinars, he happens to also be good at Amazon as well. So he showed 7 different Amazon funnels that he uses in his company and then he gave everybody at the event. “Here’s the Amazon funnels, there’s 7 of them. You guys can knock them off and use them in your business.” Which was so cool. So if you’re using any Amazon or ecommerce stuff, Jason’s stuff was amazing. From there Darrin Stevens got on stage. A lot of you guys probably don’t know Darrin Stevens but he is a legend. He was one of the, he did the marketing behind Men are From Mars, Women are From Venus. Brilliant book launch and stuff like that. But he also runs events. He does these events that have 80 people in the room who make 2-3million dollars in a weekend, for a room of less than 100 people. And it’s all about how he structures his events and event funnels. So he walked us through the whole process and he had 18 or 19 things that he does at events to build rapport and get people buying. If I was able to close what Darrin does, again he did what did I say, 2.5 million dollars from 80 people. I would have done like 60 million dollars from this event, but I didn’t so Darrin is still the king. He’s amazing. So he shared event funnel stuff, which was awesome. Then we had another break, then Setema got on stage, and Setema is the Super Bowl winner who had to sell his ring because after he won the Super Bowl his life kind of fell apart and talks about how you win again. How do you get that stuff back? How do you implement all the stuff you’ve learned? It was amazing. He’s nicknamed himself the reverend of the revolution. I feel like he was the reverend preaching to us about how to take this stuff and have success with imperfect action and just going through and doing it. It was so cool, Setema is the man. That was awesome. After that we came onstage and we awarded the Two Comma Club awards, which was amazing. We had, I think right now, we have over 100 people who have qualified for the Two Comma Club. Which means they have a funnel that made at least a million dollars. 100 people! So we gave away I think 80 something Two Comma Club trophy’s. These huge trophy’s with a gold record on it with two commas etched into it. It was cool for everyone else to see that and be like, “Wow, these are my peers. And they’re all making a million dollars in a funnel.” I was trying to make it so real. If they can do it, you can do it. So we did that, and afterwards I did a presentation called “You’re one Funnel Away.” Which basically I had no power point slides, I just told the story of all the ups and downs in my business and the funnels that have saved me. I talked about the two or three times I’ve almost gone bankrupt. I talked about the fears, the pain, all that kind of stuff. What were the funnels we created that saved us from that. It was emotional, I started crying, which is really embarrassing, especially on stage. Other people were crying and it was cool. I hope people enjoyed that. It was a scary thing for me to get vulnerable like that, but I think it was important so that everyone understands, whatever you’re struggling at, it happens to all of us. It happens to me, it happens to everyone. So understanding that and being okay with it and giving yourself permission through that to be able to succeed. That was really cool. After that we had a hack-a-thon at night. I was super tired. I went to the hack-a-thon, talked for a few minutes, then I went back up, ate some dinner and then passed out because I was so tired. But then I hadn’t finished my next presentation for the next night. So I set my alarm for 4:30 in the morning, the next morning to get started. Hack-a-thon was awesome, people were up til midnight building funnels. We had a whole bunch of people who built, launched and made money on funnels that night, which was cool. We catered dinner again, which was cool. Then the next day, the last day, which was Thursday. So the last day we came in, Devon brought everyone in, brought the energy high. Then Garrett White and his wife, Danielle and their kids were going to come to the stage and when the event started we couldn’t find them anywhere. I was like, “Where’s Garrett? Where’s Danielle?” We started freaking out. I was totally stressing out and we’re trying to Vox them and text them and call them and nothing. And finally Melanie found out what room number they were in, so Dave ran up and knocked on the door like, “Ahhh, we’re on stage trying to announce you, where are you guys.” It was a miscommunication, we had told them the wrong, we messed up on our side. But they came down and during that time it was fun because Devon was able to invent a new secret handshake for all funnel hackers, out of necessity. He bought ten minutes time by inventing a new secret handshake, which all of you who have been to Funnel Hacking Live know the secret handshake. Don’t show to those who were not there. They’ll have to learn it at next year’s event. But we’ve got a secret handshake now that is so cool. In fact, I should add a chapter to the Expert Secrets book about secret handshakes, that would be cool. Anyway, we got a secret handshake and then Garrett, Danielle and their two kids came on stage and gave a presentation that was, I don’t even know what to say, it was so amazing. It was so cool. I’m just going to leave it at that. It was something where if you were in the room you felt it and you heard it and it moved you. It was amazing. So there you go. Maybe someday we’ll do a launch like warrior funnels .com and share all the presentations of Garrett throughout the Funnel Hacking Live events because they have just been amazing Anyway, who knows, but we’ll look at that. So then we had after they got done. I came up and did a presentation called fill your funnel, which is how to make it rain. How to get people into your funnels. And this was the only presentation where I actually sold-sold. We were selling things throughout the event and I’ll talk about this at the end, but this is the only one where I did the actual presentation. It went good, but a couple of weird things. When I got on stage after Garrett, there was so much energy from Garrett and Danielle and it was amazing. I came on immediately afterwards and the audio/video guys didn’t turn the music on, so I got up there and it was just kind of a weird transition. And then we awarded Stu and Amy their checks for World Teacher Aide, which was the quarter of a million bucks, which was awesome. Then it was my chance to get up there and teach affiliate funnel and we sold a course called fill your funnels. And just something about that, I don’t know what it was. Something about the presentation was kind of off. I’m just going to be completely honest. I had numbers in my head of what I thought I was going to do and I didn’t do that. It did well, if I told you guys how many we sold, everyone else would think I was a selfish kid and rude. It did well, but what I expected, and there was this, I was doing it, I couldn’t get the flow right.  I don’t know if it was, part of it I think was because I worked on the presentation the week earlier, then that morning I woke up at 4:30 trying to get it done and I was tired and worn out. There was something about the energy that wasn’t quite right. I think it was good, but it wasn’t great, like I wanted it to be. But at the end of it we sold, and it was awkward. I’m like, in the pitch, “This is hard selling you guys through my perfect webinar, even though I’ve trained all you guys on it and most of you guys are doing it now. It’s like, I’m doing it onstage live. It’s funny how that works.” But it did well, that was when had breaks, we had snack breaks. And then basically we had to clear the whole audience out, secret service came through for Tony Robbins group, swept the whole thing and then Tony was onstage and I was in the back super nervous and awkward and worried. It’s so different, because with Marcus when he came, he just showed up in his own Uber, it was laid back, he hung out with the crowd, it was really easy and laid back. And Tony was the opposite of that. He had his security detail of 10 or 15 people there who were like, swept all the chairs making sure there were no bombs or guns and we had check people as they came through. I was in the back and they had to pull us all out so he could come in. Very intense and caused anxiety and nerves and all this stuff, that was nervous. Plus, I found out Tony was throwing up before he came. So he wasn’t feeling good. So much stress. He brought Tony into this little green room and they let us come in and he came out. It went from this nerve, all the nerves, it was like an hour of this, while we were waiting for him to get here. All the nerves and fear and anxiety. What if he’s sick and he can’t speak? What if people don’t get what, they were so excited for him to be there. Secret service security was honestly kind of frustrating because it just. You know how I am, I’m so laid back, it was beyond corporatey, it was secret service, military. Which is good, he needs that, I understand that. But it was just kind of, at first we were trying to make this cool experience and it was so hard. And then again, Tony came in and did his thing in the green room and came out and came to us and we had moment before he got on stage where he just kind of came in and gave me a hug, and gave my wife, Collette, a hug. And Dylan and Todd and their wives, he just connected personally with us at a level. I was so grateful for that, because it just made all the stress and everything go away. It was like, it’s going to be okay. Tony’s here, he’s going to do what he does, and he’s the best in the world and everyone’s going to love it. I’m not going to stress and I’m going to let it happen and it was cool. Normally, I guess they don’t let people introduce him, but I was like, “I would love to introduce Tony, there is a reason why I wanted him here and I want everyone to know that reason.” So they let me introduce Tony and I got all choked up during the introduction. But I was talking about how in his bio it talks about how he’s helped 50 million people around the world. I was like, well that’s cool. Tony helped me.  He helped my wife. He helped our family. If it wasn’t for Tony, my wife and I were at a rough spot before I met Tony, before I went to his event. It was honestly, it was what healed us. And I’m just so grateful for him and after I went to Tony’s stuff, I went to all of his events in a year period of time, and then right after that my company collapsed. Had I not been equipped by the tools he gave me, I don’t know if I could have handled that. I was just talking about how grateful I am and how excited I was to share him with my world and my people, my funnel hackers. Then we played a video of him and we all went crazy and Tony came up on stage, gave me a hug and took over. And he was supposed to go for three hours. And again, he was puking five minutes before he got on the stage and I was nervous. And he stood there and he went not for three hours, not for four hours, but for five hours with everybody. It was just cool. Everyone’s jumping and screaming and having fun. It was awesome. It just made the event, it was already amazing, just that much more amazing. And when it was done, all of the Inner Circle members had a chance to get pictures with Tony, which was cool. Then we went up and ate real quick, and then I had a chance to go up to his hotel room afterwards and interview him for his new book, which hopefully you guys saw him on Facebook live. We showed that. And it was just awesome. That night we passed out, woke up in the morning. We had late checkout, so we hung out for a while and it was just cool to sit there and reflect with my wife. And the coolest thing for me is that this is the first time that Collette has ever been to, I mean she’s come to my events and poked her head in and then had to leave to watch the kids or all these different things, that time the kids didn’t come. So she had a chance to be there and be present and sit in the audience for almost the entire thing. For me, that was special. It was cool and it was I think the first time she’d ever seen me doing what we do. And you guys have a chance to see it through the podcast and through all the stuff I’m doing, but she’s not connected to that. She’s not connected to the business very much, she’s very much supporting from home, but not part of everything that’s happening. So for her to be able to see that and experience it with people in the audience, it was special for me. So I just loved that. It was awesome. That was kind of Funnel Hacking Live. And then as we’re, that day we’re leaving, flying home and I look at the Facebook group, and everyday I’m looking, kind of scrolling through, and if any of you guys are in our Facebook group you’re probably bombarded by millions and millions, everyone talking about it. I was like, alright, ready fire aim. Everybody is excited right now. Why don’t we sell tickets for next year’s event right now? So from the airport I did a Facebook Live. “Okay, we’re selling tickets. There’s a discount and Sunday at midnight we’re pulling the page down. So you gotta buy them now if you want them. Otherwise you gotta wait six months and who knows what the price will be then?” Did a Facebook Live, emailed the list and over the next three days we sold almost a thousand tickets to next year’s event. We almost sold as many tickets as last year, just from that. Hopefully won’t lessen the momentum. If the momentum is there, capitalize on it. Don’t wait six months, “Hey you guys remember the event we talked about six months ago? Who wants to come again?” When people’s energy and emotion and excitement are high, that’s the best time to sell. So we sold a lot of tickets, which was cool. It’s funny, I had some of the Inner Circle members freaking out, “Do we get discount tickets or not?” I was like, “I don’t know, I haven’t thought through this.” This is the lesson for everyone. I’m a big believer in “Ready Fire Aim” We just fired and I have no idea. We’ll figure it out way later, but we don’t have time right now. We just fired. Sorry, but that’s how it works over here. Everything’s not scripted out and planned second by second. Some things are, but most things aren’t. Hopefully that’s inspiration for you guys to. To know, “Look, figure things out and just do it.” So that was kind of the event in a nutshell. For those who were there, hopefully that was a good breakdown. I wish I could spend the hour or two hours on each presentation that people did, so you can experience it. But hopefully those that weren’t there, this will give you desire to come next year. I want you guys to be there. Yeah, I will probably sell recordings, and you will probably have some of these videos that are easy to see, but there’s something different about being in the room and being surrounded by 1500 of your peers who are doing the same thing. Seeing 100 of your peers on stage with a big trophy saying I made a million dollars with a funnel this year. There’s something different about that. So I recommend for all of you guys to make that break and come to the event. One last thing I want to share, because I kind of hinted to this earlier. And I think it’ll be cool for you guys to know. This is actually not a victory, this is a failure. A failure in my eyes. But I want to share with you guys, just so you understand that I mess things up too. So one of the cool things that I wanted to do is, usually at each Funnel Hacking Live we sell one thing. We did certification at the first event and second event. This year, I didn’t want to sell, I don’t want this to be a selling event, but there’s things we want to offer people. So we had this big trip to Kenya, which was awesome and people jumped on that. We had the Follow-up Funnels which was awesome and people jumped on that. Then I was trying to, we had this new event called the FHAT event that I was excited about and want people to come to that. Then we also had Fill Your Funnel and I think I tried to offer too many things. Not that we, it wasn’t like I was selling each thing, but we had them available. At the Hack-a-thon, I was like “Hey if you want to come to the FHAT event, here’s one more thing on it.” And I think it almost caused confusion. People didn’t know what to do. I think moving forward next year, we’ll probably just pick one thing and focus on that again, just to not cause confusion. But one of my big things, again I only want one session when we sold, and that was Fill Your Funnel. That one went well, but it was just, the energy wasn’t quite right when I did it. So that was one thing. But the other cool thing is that the entire Funnel Hacking Live event, if you look at it from the outside, it was a big perfect webinar. Session number one, if you’ve gone through the perfect webinar in detail and as you read the Expert Secrets book, you’ll understand it at a level I’ve never really shared it before. But the first thing we do is talk about the vehicle putting people in. So my first presentation was about creating a mass movement, becoming an expert. So that was the first vehicle. Session number one, would have been secret number one if this was a webinar. Session number two is about the internal beliefs and that’s how I walked into, I shared the story, showing “Look, you can create a mass movement.” And they’re like, “Well I don’t know if I can.” I’m like, “If you can master stories you can.” Belief number two was all about can they internally do it? So the second presentation for me was all about that. The internal. Then the third presentation, which was the One Funnel Away, was the external. I believe I can do it, I can tell stories, but I don’t know how to do this whole funnel thing. So I shared at the One Funnel Away presentation to help people understand the external fears. So if you look at, again if you break down the perfect webinar, you’ve got the belief pattern is tied to the vehicle, which is the new opportunity we’re putting people into. That was session number one, number two is their internal beliefs, false beliefs about themselves, and number three is the external false beliefs about themselves. So that’s how we structure those three presentations, and what we do at the hack-a-thon is offer people to come to the FHAT event, because that was kind of the natural continuation of that. The problem I have is that, if you look at the perfect webinar, what’s the last step? It’s stack and close and we didn’t stack and close anymore. We just basically said, “hey you should come to the FHAT event because it’s awesome.” And we had a lot of people who did, but not what I expected or hoped. My two big lessons, number one when you’re doing a webinar you can’t forget the stack and the close. It’s important even if you break their beliefs, if you don’t offer them the opportunity to buy and do it in a way that’s going to convince them to buy, a lot of people that you could have served, won’t be served. I honestly think that everybody should be at the FHAT event. I don’t think there’s anything I could do to serve anybody at a higher level than that. And because I kind of shied away and didn’t sell it and skipped the last step, I’m not able to affect as many people’s lives’ because of that. For me that looks like a failure. IT’s not the money. Money’s a cool way to keep score, but for me, I should have had 100 people from that room coming to Boise so I could help them create the perfect webinar. And I don’t. I have a lot but not that many because I…..I don’t know the exact reason, but I didn’t do it right. It came down to me having fears of trying to make it an official offer to people. It’s funny, even after this long I still make the same fears that other people make as well.  That was one big thing. And then the other thing, is again, shipping the focus of the event to being focusing on core thing we want people to do. Because I think people were confused, “I’m coming to Kenya, I upgraded and I’m all in, there’s this FHAT event Russell’s talking about and I don’t know what that is because he didn’t tell me about it. Sounds cool, but I have no idea. Then there’s Fill Your Funnel.” So I think that that was my other mistake. There was confusion in where I wanted people to go from here. So those are the things I learned, and again, that’s something you always learn as you do them. So it’ll be fun, next year my goal is to make the event even better. It’s shifting the focus, well I don’t know what the focus is going to be yet. But it’s making sure that everyone has an amazing experience, both from a marketing standpoint and also a personal development standpoint. I think that’s one neat thing we bring that nobody else does, which is cool. And then the third thing is really figuring out for people who come through the experience, what’s the next step for them. And focusing everything on that and not having two or three next steps, but one. And saying, “This is what you guys should be doing next. Those who are interested.” So that’s what I learned at Funnel Hacking Live as well. Anyway, I appreciate everyone who was there, I had a great time. With that said, this is probably the longest marketing in your car of all time, but it’s a recap for those who missed it. And hopefully you guys will come next year, because it’s going to be amazing. Tickets are not for sale right now, but in four or five months we’ll open it and we have probably 1500 more tickets or so I believe. When we do open it up, the price has gone up, I apologize for those that didn’t get my emails and everything else. I tried to warn you. With that said, thank you guys and I’ll talk to you all again soon.

The one little shift that transformed everything. In today's episode Russell mentions some of his preparations for Funnel Hacking Live. He also talks about changing the way he sees and talks about Actionetics. Here are some cool things in this episode: What the difference is between an improvement offer and a new opportunity. Why Russell doesn't want to call Actionetics a better email auto-responder. And what some of the features are that make Actionetics more than just an auto-responder. So listen below to get a sneak peak about some of the stuff Russell will be talking about at Funnel Hacking Live. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your…actually it's Marketing In Your Closet. I would do it in my car but, I tell you what, things are going so crazy right now getting ready for the event. I don't even…..I'm heading into the office in a little bit here. But I'm getting dressed in the closet. So you can hear me talk in here, which I hope is okay. I have something cool to share with you. If you've been following along for a long time, or most of you guys haven't read the book yet, because it's not actually out. Yesterday from the publisher we got back the guts of the book. The finalized design guts. We had to go through it last night. So Dave was up, we were at the office until 3. I can't remember 3 or 3:30 or something like that. He went through the whole thing, there was like 10 or 11 little edits and I sent it back in, which means now we can get the books printed. Which means we're going to be able to sell these things on time, which is insane. So that's all happening which I am excited about. And in the book I was talking a lot about this earlier while I was writing, in the podcast, for those who are listening along as we go. I talked about the foundation and building a big mass movement, or culture. There's three things, there's charismatic leader or attractive character, number one. Number two is a future based cause and then number three is a new opportunity. We talked about how you can't create improvement, but if you created something that's an improvement, teaching people how to become better then you automatically dis-include 98% of the world's population, which makes it really hard to sell. So if you struggled selling, it may be you're selling improvement. People don't want improvement, the masses don't. They want a new opportunity, so you could always create a new opportunity. So last night, the presentation I was working on was to show Actionetics, and if I ask 99% of people who have ever heard of Actionetics, what it is they say, “It's an email auto-responder.” So as I'm working on my presentation yesterday I was like, “If I call this an email auto-responder, what leverage do I have?” The only leverage is to say this is a better E-R, a better auto-responder. By saying better, it is now an improvement offer. Which means 98 % of the world's population will no longer care about it. Including people in my market. The only people who care are the 2% who are actually looking for improvement. So if I pitch that way, I'm going against my own rules. So because I try to practice what I preach at all times, in all situations, I spent the last almost two days now trying to figure out how we position this presentation and the tool, Actionetics as a new opportunity? Because it is. We were here forever trying to figure out the title of the presentation and the hook and angle and all sorts of stuff. Anyway, it's kind of cool. Literally I spent, I think I told you yesterday, 8 hours figuring out the headline and title. Steve Larsen had a burst of inspiration after all of us were sitting there trying to figure it out. I had email funnel secrets and I had email funnels and I had all these things. He came up with this idea, this name which was follow-up funnels. And I heard the angels in heaven singing. That is it. That's it. Actionetics is not an email auto-responder. If I was the Actionetics guy, “Hey here's an email auto-responder.” I would beat him up. No, I'm so much more than that. But that's how you classified me because you are trying to make it an improvement, you're better version of an auto-responder, which is true, but it's different. It's a new opportunity. It's a follow-up auto-responder. All sorts of follow-ups. So after we got the hook we started looking in December and found out, we went through all of our front end funnels, for every one dollar we made in front end funnels, we made $16.73, something like that, in the follow-up funnel, which is insane. $16 to $1 more than that. I thought it was a typo. I thought we did the stats wrong. We did it ten times. We did 16 times more from the follow-up funnels, than we did from any of the front end funnels, which is crazy. The front end funnels, I think we spent $85,000 in front end funnels. We made $96, we made $11,000. That was it. Anyway, it's crazy. So I started going over the follow-up funnels when I started doing this presentation and showing how this is not an improvement, this is a new opportunity. How auto-responders, that's an old, dead idea, concept. It's from 1998. The future is follow-up funnels and Actionetics is the tool, the only tool that can do that. Because it's legitimately a new opportunity. It's a blue ocean, it's all these things. There's no other service that can do what Actionetics does. Some people compare head to head with the email auto-responders. These ones might have more features, from an email auto-responder standpoint they may be a little bit better. Any time I'm talking about E-R, it's an improvement offer. But that's not what we're talking about here. We're talking about a whole new opportunity. Emails or only 1/10th of the equation. It's actually the rest of the stuff. I'm going to be showing in the presentation everything. When someone comes in how with Actionetics you can do Facebook follow-up auto-responders, changing the pixels, changing the traffic, the images based on where the funnels are hitting. We'll show you how you can change the message based on who they are, how the funnel they have changes. How somebody leaves, they can come back because of sticky cookies and buy 6 months, a year, 5 years, or ten years later and not even have to put their credit card in. There's so many insanely cool things that Actionetics does. Because it's not an email auto-responder, it is a new opportunity, it is a follow-up funnel. And that's the magic. I just wanted to share that with you because it was a big…..when I got that I was going crazy. But you gotta look at everything you're selling you guys. If you looked at me, if I looked at myself two days ago, I was selling a better email auto-responder. I look at myself today, I've created a new opportunity and it is….that's what Actionetics is. So those of you guys who are going to be at the Funnel Hacking Live event, Day two, which is what? Wednesday morning, I'll be giving that presentation. I spent almost 40 hours straight on this stupid thing and it's still not done. So I'm going in right now to go finish it off. Then I got two more presentations after that, so we're getting down to the wire, but what's coming from it is legitimately amazing. I can't wait to share with you guys. With that said, I'm done, I'm getting out of the closet. Coming out of the closet. No, not like that. I'm literally walking out of the closet and into the bathroom and I'm going to go get my hair and head out because I got a call with Caleb Maddix and Emily Shai, I always say her name wrong, Emily Shay in 15 minutes. So if you're watching Facebook Live's come check it out, we're doing Facebook Live's with all the different speakers, telling out stories and it's been so much fun. I'm having so much fun with this so far. Come hang out with us and I'll see most of you guys at Funnel Hacking Lives. Thanks everybody and talk to you soon.

The one little shift that transformed everything. In today’s episode Russell mentions some of his preparations for Funnel Hacking Live. He also talks about changing the way he sees and talks about Actionetics. Here are some cool things in this episode: What the difference is between an improvement offer and a new opportunity. Why Russell doesn’t want to call Actionetics a better email auto-responder. And what some of the features are that make Actionetics more than just an auto-responder. So listen below to get a sneak peak about some of the stuff Russell will be talking about at Funnel Hacking Live. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your…actually it’s Marketing In Your Closet. I would do it in my car but, I tell you what, things are going so crazy right now getting ready for the event. I don’t even…..I’m heading into the office in a little bit here. But I’m getting dressed in the closet. So you can hear me talk in here, which I hope is okay. I have something cool to share with you. If you’ve been following along for a long time, or most of you guys haven’t read the book yet, because it’s not actually out. Yesterday from the publisher we got back the guts of the book. The finalized design guts. We had to go through it last night. So Dave was up, we were at the office until 3. I can’t remember 3 or 3:30 or something like that. He went through the whole thing, there was like 10 or 11 little edits and I sent it back in, which means now we can get the books printed. Which means we’re going to be able to sell these things on time, which is insane. So that’s all happening which I am excited about. And in the book I was talking a lot about this earlier while I was writing, in the podcast, for those who are listening along as we go. I talked about the foundation and building a big mass movement, or culture. There’s three things, there’s charismatic leader or attractive character, number one. Number two is a future based cause and then number three is a new opportunity. We talked about how you can’t create improvement, but if you created something that’s an improvement, teaching people how to become better then you automatically dis-include 98% of the world’s population, which makes it really hard to sell. So if you struggled selling, it may be you’re selling improvement. People don’t want improvement, the masses don’t. They want a new opportunity, so you could always create a new opportunity. So last night, the presentation I was working on was to show Actionetics, and if I ask 99% of people who have ever heard of Actionetics, what it is they say, “It’s an email auto-responder.” So as I’m working on my presentation yesterday I was like, “If I call this an email auto-responder, what leverage do I have?” The only leverage is to say this is a better E-R, a better auto-responder. By saying better, it is now an improvement offer. Which means 98 % of the world’s population will no longer care about it. Including people in my market. The only people who care are the 2% who are actually looking for improvement. So if I pitch that way, I’m going against my own rules. So because I try to practice what I preach at all times, in all situations, I spent the last almost two days now trying to figure out how we position this presentation and the tool, Actionetics as a new opportunity? Because it is. We were here forever trying to figure out the title of the presentation and the hook and angle and all sorts of stuff. Anyway, it’s kind of cool. Literally I spent, I think I told you yesterday, 8 hours figuring out the headline and title. Steve Larsen had a burst of inspiration after all of us were sitting there trying to figure it out. I had email funnel secrets and I had email funnels and I had all these things. He came up with this idea, this name which was follow-up funnels. And I heard the angels in heaven singing. That is it. That’s it. Actionetics is not an email auto-responder. If I was the Actionetics guy, “Hey here’s an email auto-responder.” I would beat him up. No, I’m so much more than that. But that’s how you classified me because you are trying to make it an improvement, you’re better version of an auto-responder, which is true, but it’s different. It’s a new opportunity. It’s a follow-up auto-responder. All sorts of follow-ups. So after we got the hook we started looking in December and found out, we went through all of our front end funnels, for every one dollar we made in front end funnels, we made $16.73, something like that, in the follow-up funnel, which is insane. $16 to $1 more than that. I thought it was a typo. I thought we did the stats wrong. We did it ten times. We did 16 times more from the follow-up funnels, than we did from any of the front end funnels, which is crazy. The front end funnels, I think we spent $85,000 in front end funnels. We made $96, we made $11,000. That was it. Anyway, it’s crazy. So I started going over the follow-up funnels when I started doing this presentation and showing how this is not an improvement, this is a new opportunity. How auto-responders, that’s an old, dead idea, concept. It’s from 1998. The future is follow-up funnels and Actionetics is the tool, the only tool that can do that. Because it’s legitimately a new opportunity. It’s a blue ocean, it’s all these things. There’s no other service that can do what Actionetics does. Some people compare head to head with the email auto-responders. These ones might have more features, from an email auto-responder standpoint they may be a little bit better. Any time I’m talking about E-R, it’s an improvement offer. But that’s not what we’re talking about here. We’re talking about a whole new opportunity. Emails or only 1/10th of the equation. It’s actually the rest of the stuff. I’m going to be showing in the presentation everything. When someone comes in how with Actionetics you can do Facebook follow-up auto-responders, changing the pixels, changing the traffic, the images based on where the funnels are hitting. We’ll show you how you can change the message based on who they are, how the funnel they have changes. How somebody leaves, they can come back because of sticky cookies and buy 6 months, a year, 5 years, or ten years later and not even have to put their credit card in. There’s so many insanely cool things that Actionetics does. Because it’s not an email auto-responder, it is a new opportunity, it is a follow-up funnel. And that’s the magic. I just wanted to share that with you because it was a big…..when I got that I was going crazy. But you gotta look at everything you’re selling you guys. If you looked at me, if I looked at myself two days ago, I was selling a better email auto-responder. I look at myself today, I’ve created a new opportunity and it is….that’s what Actionetics is. So those of you guys who are going to be at the Funnel Hacking Live event, Day two, which is what? Wednesday morning, I’ll be giving that presentation. I spent almost 40 hours straight on this stupid thing and it’s still not done. So I’m going in right now to go finish it off. Then I got two more presentations after that, so we’re getting down to the wire, but what’s coming from it is legitimately amazing. I can’t wait to share with you guys. With that said, I’m done, I’m getting out of the closet. Coming out of the closet. No, not like that. I’m literally walking out of the closet and into the bathroom and I’m going to go get my hair and head out because I got a call with Caleb Maddix and Emily Shai, I always say her name wrong, Emily Shay in 15 minutes. So if you’re watching Facebook Live’s come check it out, we’re doing Facebook Live’s with all the different speakers, telling out stories and it’s been so much fun. I’m having so much fun with this so far. Come hang out with us and I’ll see most of you guys at Funnel Hacking Lives. Thanks everybody and talk to you soon.

A glimpse behind the scenes at what happened at this week's FHAT event. On this episode Russell tells his epiphany bridge story during a Facebook Live video at the FHAT (Funnel Hack-A-Thon) event. During his epiphany bridge story you will hear: What inspired Russell to try to make money online in the first place. How Russell and his partners first came up with an idea for Clickfunnels and it was really a way to get Russell to be able to design his own sites. And how Clickfunnels had made it possible for Russell to support his family, while also being able to spend more time with them. So listen below to hear Russell's epiphany bridge story and let it inspire you. ---Transcript--- Hey Everyone, this is Russell Brunson, welcome to Marketing In Your Car. I'm at the office right now and it's been a crazy week. We had our first ever FHAT event here in our office the last 3 days. We were here all night every night and it was amazing. But I also haven't talked to you guys in a while, and I want to do something really quick because one of the big things we talked about at the FHAT event, well it was kind of 3 things. Day number one was cult building, I mean culture building. Day number two was story. And then Day three was webinars and webinar hacks and product launch sequences and Actionetics sequences and a whole bunch of other ninja, amazing stuff. But day two was story day, so we did this cool thing where we talked about the hero's two journeys and a bunch of other things. And I can't give you everything right now, but I want to give you one cool. So it's in the book that's coming out soon, to a funnel near you. After I talked about the Hero's two journeys, I showed them how we transition that script into the epiphany bridge script, and if you look at it, I wish I could show you, I wish the podcast could show pictures. Looking at it right now, the way this script works is basically, there's 8 sections. There's the back story, your desires, the wall, the epiphany, the plan, the conflict, achievement and transformation. So the back story, what is your back story that give us a vested interest in your journey? Number two is your desires, what is it that you want to accomplish? And inside of that, what are the external struggles you are dealing with and what are the internal struggles you are dealing with. From there you hit a wall. The wall is the problem or the…what is the wall or problem that you hit within your current opportunity that started you on this new journey. Then you have the epiphany. So what was the epiphany experience and the new opportunity you discovered. Then the plan, what was the plan you created to achieve your desire? Then there's conflict. What was the conflict you experienced along the way? Then there's achievement, what was the end result you achieved. Then there's transformation. What was the transformation you experienced? So those are the process of telling a good epiphany bridge story. So anyway, I know it's hard to visualize that, but when you get the Expert Secrets book you'll see the graphs and images and it'll be all explained and you'll love it, I promise. But when we were here yesterday, or two days ago, whenever it was, the event. I did an epiphany bridge story on Facebook Live, telling my Clickfunnels story. So I wanted you guys to hear that story because it'll…..going through all these aspects, you'll see them all weaved in. Everything from the back story, the desire, the wall, the epiphany, the plan, the conflict, the achievement and the transformation. So I'm going to get the audio and I'll plug it in here so you can listen to the audio of my epiphany bridge story, which is my Clickfunnels story, the origin story. The origin story of how I got excited about funnels and how Clickfunnels came to be. So I'm going to play that audio for you right now, and you guys will hear my epiphany bridge story. So let me connect to that right now. Hey everyone, this is Russell, I hope you guys are all doing awesome. So I'm here right now in the room of 48 or 49 amazing entrepreneurs, and we've been talking about storytelling and how to tell your story, the origin story of wehre you got started and what got you into what you're doing. So I've been challenging all of them to go and do that, and I thought it would be kind of cool if I just told you guys my story. Some of you guys have heard pieces or parts of this, but probably not the whole thing. So what I wanted to do is share with you guys the story about Clickfunnels and why this, for me, became my new opportunity, the thing that I'm so excited about and why I have so much passion. Some of you will say, “Russell you've been talking about Clickfunnels everyday for the last two years.” And I'm like, “I know, because I'm so excited every day.” So some of the back story, if you don't know, I got started in this business, I guess it's almost 13 or 14 years ago now, and when I did, I was a college kid, I was going to Boise State University, which is just down the road from where I'm at right now. I was a wrestler which means I wrestled and I had to go to school. So I barely graduated. It was barely. I think my accumulative was a 2.1, which means I got a whole bunch of C's and one B over 5 years, so it's kind of painful. But I graduated which made my mom happy, which is pretty cool. But during school, while I was wrestling I started learning about that internet marketing stuff. And you guys remember this is 12 years ago, before Facebook, before Instagram and all these kind of things. We had Google, kind of. In fact, I don't even remember how we were driving traffic. We didn't have a website, or anything. I was using Front Page, some of the old timers remember Front Page. I would create these things in Front Page and it was pretty bad. So I was doing that, but I believed that it was possible. I saw people, some of my mentors, like Arman Morin, Alex Mandossian and some of these guys who were making money online. I was like, if these guys can do it, I'm pretty sure I could do it. So that was my goal that I wanted to accomplish. The other side of that that I don't share a lot of times, it wasn't just that I wanted to make money, that was just a desire I had. The bigger desire, I had just gotten married to my beautiful wife, we're still married today. It's been almost 15 years this year, which is amazing. I married here, she was working full time to support me, her jobless wrestling husband and I don't know about you, but I always envisioned that when I got married, I would be the man, the supporter, but it was honestly pretty tough for me. That she was supporting me and I didn't have anything to contribute other than going to school and wrestling, and it was hard for me. I remember I was like I got to figure out a way to contribute. I don't want her doing everything. So that was the real driving factor. In fact, my goal was, if I can make $1000 a month, that would match what she was making, we weren't making very much money at the time. Then I'll feel like I'm contributing as well. So that was my goal, to figure out a way to do this. I tried all sorts of stuff. I was trying Ebay, I was trying Craigslist, I was doing this stuff. I had a $20 a month, which was a big deal for me, I was excited, but none of the things really hit big. About that time I started learning about information marketing. In fact, I was at a post office mailing something I had bought from Ebay in this huge awkward box, I thought it was going to sell huge, and it ended up selling for $1.50 and I lost a ton of money. Then postage, it was a nightmare. I'm sitting in the line at the post office next to this dude, who had a big box full of CD's, thousands of them. I was like, “Dude, what are you selling?” and he was like, “I have one CD that I sell and I burn it.” And I'm like, “These are your orders for the month.” And he's like, “These are my orders for this week.” I was doing the math, “how much do you sell them for?” He's like, “$67” I'm like, “Oh my gosh.” And I had this…..I need to sell information, that is the future. So I started to try to figure out information. I started doing stuff and my very first product I ever created was a DVD on how to create potato guns, I'm sure some of you guys have heard this story before. So I started making potato guns and it was working really good, but then what I was doing was going to Google and buying ads on Google and making some money back and forth, but eventually I probably had 4 or 5 months of success and then Google changed their algorithm and it got really hard. And the hardest thing for me during this time, it was me building things in Front Page, and I had to figure out how to FTP pages and images and how to go to Paypal to get the order, it was super techy and I'm not a techy person at all. But after Google changed their algorithm we tried some stuff. I remember one of my friends called me, it was Mike Filsaime, some of you may know Mike, he said, “Russell, I figured out how to make this whole internet marketing game work again.” I'm like “What do you mean?” he's like, “Is your potato gun thing still making money?” I'm like, “No, I can't break even, I can't make a profit.” And he's like, “well I went back to all my sites and added these things.” He called them OTO's and I'm like, “What's an OTO” and he's like, “It's an upsell, a onetime offer.” I'm like, “Oh.” And he's like, “I added these upsells and people started buying the upsells and suddenly I'm making two or three times as much money from everything I sold. And I was like, “I could actually do that.” So I remember jumping online I was Googling potato guns, trying to figure out what my upsell would be, I don't know. All I had was a potato gun DVD, and I met this dude up in northern Idaho who actually made potato guns and drop shipped them. I was like, “Dude, if I sell those, would you drop ship them for me?” and he was like, “Yeah, I'd love to not have to sell these things.” So I partnered with him and I started selling the DVD's and people started buying this upsell. And it was the first thing I'd made a funnel. I was like, this is a funnel. And that was this new thing and I was so excited. So I had this epiphany, this is the future. If I can make more funnels, this funnels been making me 20-30 bucks a day, but what if I had 2 funnels, or 3 or 5 or 10? So I started going a little bit crazy and I created funnels in the couponing market, which by the way, is a horrible market. People in that market do not like to spend money. Don't do that. We did couponing, we did dating, we did weight loss, we did network marketing, I've done diabetic supplements. That's the ones on the top of my head, there's…..I could show you guys, there's a trail of thousands of offers, some that worked, a lot more that didn't work. But we were doing these things over and over and my plan was if I had ten of them that are each making a hundred bucks a day, or 20 or 30. So I was doing this, and at first it was working but the problem I kept running into was, Front page isn't…. for people like me it was hard. I would do these pages and mine looked ugly and other people's looked awesome. So then I had a designer and he would design these things. I would make a front page ugly, send it to him and he would design it and make it look cool. I'm like, put it up. But then it was up and I couldn't do anything, I couldn't touch it again. I had one shot. Then I had to bug him. Then I hired a web guy to do edits for me. Then I was using Paypal and I couldn't do anything else. So then someone invented a one click upsell. I was like, “Dude, I need that.” So I hired a programmer to connect that into the next….it kept getting more and more complicated to the point where soon I wasn't able to do anything. I would look at it and be like, “Change that.” And they'd try to change it, but they didn't. I'd be like, “Move it over here.” And they'd put it in the wrong spot. It would take days, sometimes weeks of going back and forth with the guys in Romania and India and everywhere to try to get them to move an image or make it a little bit bigger. Things that were so common sense and I couldn't actually do it, and it drove me nuts. About that time, one of my friends and partners, in fact, he might be in the room right now. Is Todd in here still? He's already eating lunch, he's already gone. Todd was one of my partners doing these things with me. He saw my frustration and he's like, “What if we build something that…” and the joke was, “Russell could edit the website and actually move things and quit bugging us all the time.” I was like, “That would be awesome.” And he's like, “That's what we're going to create.” And that day we sat in front of a whiteboard and started mapping out what it would look like and how it would work. So we mapped out this vision of what became Clickfunnels, and he went home and actually built it. It was funny, him and another partner we brought in, Dylan Jones were working, he did the editor. They would build part of it and be like, “We need to make this so simple that Russell could do it.” So they'd do it and be like, “Russell, test this.” And I‘d login and be like, “How do I do it?” And they'd be like, “We're not going to tell you. You gotta figure it out on your own.” I'm like, “Okay.” So I'd do some stuff, and if I could figure it out, then good. We got it. If I got stuck, I'm like, I don't know what to do. So they're like, we didn't do it intuitively enough. We went back and forth and back and forth for 6 or 7 months and finally I got it. I was like, if I can do this, anyone can. At first it was a tool for me, that was the initial goal of Clickfunnels. I think it was Todd and Dylan like, “This way Russell will quit bugging and I don't have to design his sites anymore or redo his headers.” All this stuff that was happening. And then after I started using it and I was having success, I was like, “We have to make this a tool for everyone, it will free all entrepreneurs like it freed me.” So because of that I was able to create funnels quickly. I went from having 5 or 6 guys, and it would take on average almost 2-3 months every time to create a funnel to where I was able to do it by myself in an hour, hour and a half. Sometimes less, which was cool. The cool thing was I was able to achieve that and have success. We started rolling out funnels like crazy. Some of you probably remember seeing a lot of them. I still do a lot of them because they're so much fun to do. But the cooler thing for me was the other side. I was able to make money to support my wife and support my kids because I didn't no longer have to spend three months doing something, my time to be with my kids completely freed up. I have a chance, I go home everyday and play with my kids. I'm not stressing out trying to talk to programmers in India at 3 in the morning and stressing all this stuff. It just works. That was really the biggest thing for me. And it's been an amazing thing. In fact, now my kids are using Clickfunnels, they're building stuff with Clickfunnels. It's not just, for me it's not just a product. It's a mission. I'm seeing people's lives change. I'm seeing other people who had messages but they couldn't get them out because they couldn't move things around on the stupid page, but now the power is back in their hand. And that's the power of it. That's what fires me up, to be able to help entrepreneurs with that kind of thing. So that's my Clickfunnels Story. So if you guys haven't heard it before, I wanted to share that with you guys and share why I'm so passionate about this. For me, it's not just, I talk about this all the time, it's not a matter of if you're going to become a Clickfunnels member, it's when. Because it's the only way to do what we're talking about. The only alternative is to do what I used to do ten years ago. Hire guys in Romania and India and the Philippians and have teams of 30 people to move an image. Or you can just use Clickfunnels. It gives you and me, the entrepreneurs the power back, which is awesome. I hope that helps you guys. I hope you guys see why I'm so passionate about Clickfunnels. With that said, I'm going to check out. If you like this, comment down below. If you have any friends that are like, “What is that Clickfunnels thing.” Share this with them. Tag them down below so they can see why me and why I'm so passionate and probably why you're so passionate too. Thanks you guys. Talk to you all soon. Bye. Alright so there's the example of an epiphany bridge origin story. I hope that was cool for you guys. Again, I wish I could show you the book today, but it's coming soon. So look for that in the very, very near future and that's about it for today you guys. Thanks everybody. I'll talk to you all again soon.

A glimpse behind the scenes at what happened at this week’s FHAT event. On this episode Russell tells his epiphany bridge story during a Facebook Live video at the FHAT (Funnel Hack-A-Thon) event. During his epiphany bridge story you will hear: What inspired Russell to try to make money online in the first place. How Russell and his partners first came up with an idea for Clickfunnels and it was really a way to get Russell to be able to design his own sites. And how Clickfunnels had made it possible for Russell to support his family, while also being able to spend more time with them. So listen below to hear Russell’s epiphany bridge story and let it inspire you. ---Transcript--- Hey Everyone, this is Russell Brunson, welcome to Marketing In Your Car. I’m at the office right now and it’s been a crazy week. We had our first ever FHAT event here in our office the last 3 days. We were here all night every night and it was amazing. But I also haven’t talked to you guys in a while, and I want to do something really quick because one of the big things we talked about at the FHAT event, well it was kind of 3 things. Day number one was cult building, I mean culture building. Day number two was story. And then Day three was webinars and webinar hacks and product launch sequences and Actionetics sequences and a whole bunch of other ninja, amazing stuff. But day two was story day, so we did this cool thing where we talked about the hero’s two journeys and a bunch of other things. And I can’t give you everything right now, but I want to give you one cool. So it’s in the book that’s coming out soon, to a funnel near you. After I talked about the Hero’s two journeys, I showed them how we transition that script into the epiphany bridge script, and if you look at it, I wish I could show you, I wish the podcast could show pictures. Looking at it right now, the way this script works is basically, there’s 8 sections. There’s the back story, your desires, the wall, the epiphany, the plan, the conflict, achievement and transformation. So the back story, what is your back story that give us a vested interest in your journey? Number two is your desires, what is it that you want to accomplish? And inside of that, what are the external struggles you are dealing with and what are the internal struggles you are dealing with. From there you hit a wall. The wall is the problem or the…what is the wall or problem that you hit within your current opportunity that started you on this new journey. Then you have the epiphany. So what was the epiphany experience and the new opportunity you discovered. Then the plan, what was the plan you created to achieve your desire? Then there’s conflict. What was the conflict you experienced along the way? Then there’s achievement, what was the end result you achieved. Then there’s transformation. What was the transformation you experienced? So those are the process of telling a good epiphany bridge story. So anyway, I know it’s hard to visualize that, but when you get the Expert Secrets book you’ll see the graphs and images and it’ll be all explained and you’ll love it, I promise. But when we were here yesterday, or two days ago, whenever it was, the event. I did an epiphany bridge story on Facebook Live, telling my Clickfunnels story. So I wanted you guys to hear that story because it’ll…..going through all these aspects, you’ll see them all weaved in. Everything from the back story, the desire, the wall, the epiphany, the plan, the conflict, the achievement and the transformation. So I’m going to get the audio and I’ll plug it in here so you can listen to the audio of my epiphany bridge story, which is my Clickfunnels story, the origin story. The origin story of how I got excited about funnels and how Clickfunnels came to be. So I’m going to play that audio for you right now, and you guys will hear my epiphany bridge story. So let me connect to that right now. Hey everyone, this is Russell, I hope you guys are all doing awesome. So I’m here right now in the room of 48 or 49 amazing entrepreneurs, and we’ve been talking about storytelling and how to tell your story, the origin story of wehre you got started and what got you into what you’re doing. So I’ve been challenging all of them to go and do that, and I thought it would be kind of cool if I just told you guys my story. Some of you guys have heard pieces or parts of this, but probably not the whole thing. So what I wanted to do is share with you guys the story about Clickfunnels and why this, for me, became my new opportunity, the thing that I’m so excited about and why I have so much passion. Some of you will say, “Russell you’ve been talking about Clickfunnels everyday for the last two years.” And I’m like, “I know, because I’m so excited every day.” So some of the back story, if you don’t know, I got started in this business, I guess it’s almost 13 or 14 years ago now, and when I did, I was a college kid, I was going to Boise State University, which is just down the road from where I’m at right now. I was a wrestler which means I wrestled and I had to go to school. So I barely graduated. It was barely. I think my accumulative was a 2.1, which means I got a whole bunch of C’s and one B over 5 years, so it’s kind of painful. But I graduated which made my mom happy, which is pretty cool. But during school, while I was wrestling I started learning about that internet marketing stuff. And you guys remember this is 12 years ago, before Facebook, before Instagram and all these kind of things. We had Google, kind of. In fact, I don’t even remember how we were driving traffic. We didn’t have a website, or anything. I was using Front Page, some of the old timers remember Front Page. I would create these things in Front Page and it was pretty bad. So I was doing that, but I believed that it was possible. I saw people, some of my mentors, like Arman Morin, Alex Mandossian and some of these guys who were making money online. I was like, if these guys can do it, I’m pretty sure I could do it. So that was my goal that I wanted to accomplish. The other side of that that I don’t share a lot of times, it wasn’t just that I wanted to make money, that was just a desire I had. The bigger desire, I had just gotten married to my beautiful wife, we’re still married today. It’s been almost 15 years this year, which is amazing. I married here, she was working full time to support me, her jobless wrestling husband and I don’t know about you, but I always envisioned that when I got married, I would be the man, the supporter, but it was honestly pretty tough for me. That she was supporting me and I didn’t have anything to contribute other than going to school and wrestling, and it was hard for me. I remember I was like I got to figure out a way to contribute. I don’t want her doing everything. So that was the real driving factor. In fact, my goal was, if I can make $1000 a month, that would match what she was making, we weren’t making very much money at the time. Then I’ll feel like I’m contributing as well. So that was my goal, to figure out a way to do this. I tried all sorts of stuff. I was trying Ebay, I was trying Craigslist, I was doing this stuff. I had a $20 a month, which was a big deal for me, I was excited, but none of the things really hit big. About that time I started learning about information marketing. In fact, I was at a post office mailing something I had bought from Ebay in this huge awkward box, I thought it was going to sell huge, and it ended up selling for $1.50 and I lost a ton of money. Then postage, it was a nightmare. I’m sitting in the line at the post office next to this dude, who had a big box full of CD’s, thousands of them. I was like, “Dude, what are you selling?” and he was like, “I have one CD that I sell and I burn it.” And I’m like, “These are your orders for the month.” And he’s like, “These are my orders for this week.” I was doing the math, “how much do you sell them for?” He’s like, “$67” I’m like, “Oh my gosh.” And I had this…..I need to sell information, that is the future. So I started to try to figure out information. I started doing stuff and my very first product I ever created was a DVD on how to create potato guns, I’m sure some of you guys have heard this story before. So I started making potato guns and it was working really good, but then what I was doing was going to Google and buying ads on Google and making some money back and forth, but eventually I probably had 4 or 5 months of success and then Google changed their algorithm and it got really hard. And the hardest thing for me during this time, it was me building things in Front Page, and I had to figure out how to FTP pages and images and how to go to Paypal to get the order, it was super techy and I’m not a techy person at all. But after Google changed their algorithm we tried some stuff. I remember one of my friends called me, it was Mike Filsaime, some of you may know Mike, he said, “Russell, I figured out how to make this whole internet marketing game work again.” I’m like “What do you mean?” he’s like, “Is your potato gun thing still making money?” I’m like, “No, I can’t break even, I can’t make a profit.” And he’s like, “well I went back to all my sites and added these things.” He called them OTO’s and I’m like, “What’s an OTO” and he’s like, “It’s an upsell, a onetime offer.” I’m like, “Oh.” And he’s like, “I added these upsells and people started buying the upsells and suddenly I’m making two or three times as much money from everything I sold. And I was like, “I could actually do that.” So I remember jumping online I was Googling potato guns, trying to figure out what my upsell would be, I don’t know. All I had was a potato gun DVD, and I met this dude up in northern Idaho who actually made potato guns and drop shipped them. I was like, “Dude, if I sell those, would you drop ship them for me?” and he was like, “Yeah, I’d love to not have to sell these things.” So I partnered with him and I started selling the DVD’s and people started buying this upsell. And it was the first thing I’d made a funnel. I was like, this is a funnel. And that was this new thing and I was so excited. So I had this epiphany, this is the future. If I can make more funnels, this funnels been making me 20-30 bucks a day, but what if I had 2 funnels, or 3 or 5 or 10? So I started going a little bit crazy and I created funnels in the couponing market, which by the way, is a horrible market. People in that market do not like to spend money. Don’t do that. We did couponing, we did dating, we did weight loss, we did network marketing, I’ve done diabetic supplements. That’s the ones on the top of my head, there’s…..I could show you guys, there’s a trail of thousands of offers, some that worked, a lot more that didn’t work. But we were doing these things over and over and my plan was if I had ten of them that are each making a hundred bucks a day, or 20 or 30. So I was doing this, and at first it was working but the problem I kept running into was, Front page isn’t…. for people like me it was hard. I would do these pages and mine looked ugly and other people’s looked awesome. So then I had a designer and he would design these things. I would make a front page ugly, send it to him and he would design it and make it look cool. I’m like, put it up. But then it was up and I couldn’t do anything, I couldn’t touch it again. I had one shot. Then I had to bug him. Then I hired a web guy to do edits for me. Then I was using Paypal and I couldn’t do anything else. So then someone invented a one click upsell. I was like, “Dude, I need that.” So I hired a programmer to connect that into the next….it kept getting more and more complicated to the point where soon I wasn’t able to do anything. I would look at it and be like, “Change that.” And they’d try to change it, but they didn’t. I’d be like, “Move it over here.” And they’d put it in the wrong spot. It would take days, sometimes weeks of going back and forth with the guys in Romania and India and everywhere to try to get them to move an image or make it a little bit bigger. Things that were so common sense and I couldn’t actually do it, and it drove me nuts. About that time, one of my friends and partners, in fact, he might be in the room right now. Is Todd in here still? He’s already eating lunch, he’s already gone. Todd was one of my partners doing these things with me. He saw my frustration and he’s like, “What if we build something that…” and the joke was, “Russell could edit the website and actually move things and quit bugging us all the time.” I was like, “That would be awesome.” And he’s like, “That’s what we’re going to create.” And that day we sat in front of a whiteboard and started mapping out what it would look like and how it would work. So we mapped out this vision of what became Clickfunnels, and he went home and actually built it. It was funny, him and another partner we brought in, Dylan Jones were working, he did the editor. They would build part of it and be like, “We need to make this so simple that Russell could do it.” So they’d do it and be like, “Russell, test this.” And I‘d login and be like, “How do I do it?” And they’d be like, “We’re not going to tell you. You gotta figure it out on your own.” I’m like, “Okay.” So I’d do some stuff, and if I could figure it out, then good. We got it. If I got stuck, I’m like, I don’t know what to do. So they’re like, we didn’t do it intuitively enough. We went back and forth and back and forth for 6 or 7 months and finally I got it. I was like, if I can do this, anyone can. At first it was a tool for me, that was the initial goal of Clickfunnels. I think it was Todd and Dylan like, “This way Russell will quit bugging and I don’t have to design his sites anymore or redo his headers.” All this stuff that was happening. And then after I started using it and I was having success, I was like, “We have to make this a tool for everyone, it will free all entrepreneurs like it freed me.” So because of that I was able to create funnels quickly. I went from having 5 or 6 guys, and it would take on average almost 2-3 months every time to create a funnel to where I was able to do it by myself in an hour, hour and a half. Sometimes less, which was cool. The cool thing was I was able to achieve that and have success. We started rolling out funnels like crazy. Some of you probably remember seeing a lot of them. I still do a lot of them because they’re so much fun to do. But the cooler thing for me was the other side. I was able to make money to support my wife and support my kids because I didn’t no longer have to spend three months doing something, my time to be with my kids completely freed up. I have a chance, I go home everyday and play with my kids. I’m not stressing out trying to talk to programmers in India at 3 in the morning and stressing all this stuff. It just works. That was really the biggest thing for me. And it’s been an amazing thing. In fact, now my kids are using Clickfunnels, they’re building stuff with Clickfunnels. It’s not just, for me it’s not just a product. It’s a mission. I’m seeing people’s lives change. I’m seeing other people who had messages but they couldn’t get them out because they couldn’t move things around on the stupid page, but now the power is back in their hand. And that’s the power of it. That’s what fires me up, to be able to help entrepreneurs with that kind of thing. So that’s my Clickfunnels Story. So if you guys haven’t heard it before, I wanted to share that with you guys and share why I’m so passionate about this. For me, it’s not just, I talk about this all the time, it’s not a matter of if you’re going to become a Clickfunnels member, it’s when. Because it’s the only way to do what we’re talking about. The only alternative is to do what I used to do ten years ago. Hire guys in Romania and India and the Philippians and have teams of 30 people to move an image. Or you can just use Clickfunnels. It gives you and me, the entrepreneurs the power back, which is awesome. I hope that helps you guys. I hope you guys see why I’m so passionate about Clickfunnels. With that said, I’m going to check out. If you like this, comment down below. If you have any friends that are like, “What is that Clickfunnels thing.” Share this with them. Tag them down below so they can see why me and why I’m so passionate and probably why you’re so passionate too. Thanks you guys. Talk to you all soon. Bye. Alright so there’s the example of an epiphany bridge origin story. I hope that was cool for you guys. Again, I wish I could show you the book today, but it’s coming soon. So look for that in the very, very near future and that’s about it for today you guys. Thanks everybody. I’ll talk to you all again soon.

I don't know about you, but I'm pretty excited that I survived the drive to the office today. On this episode Russell talks about why he always gets excited about everything. He also talks about a friend of his using funnels in an offline business, and how it still works. Here are some of the cool things you should listen for in this episode: What kinds of work Russell gets done while he's stuck in traffic because of snow. Why we should get excited about life because miracles are happening all around us. And how Russell's buddy used funnels in an offline business and actually sold 50 people in one evening. So listen below to get excited about life and find out how you can use funnels in every business, even offline ones. ---Transcript--- Hey everyone, good morning. I hope you guys are doing awesome. I'm stuck in the snow right now and most people would be complaining, but guess what. I'm crazy effective right now. I can barely move, apparently in Boise when there's a half a centimeter of snow it shuts the whole city down. So I'm stuck in the snow. But while I've been stuck in the snow, listen to everything I've accomplished already. We're sending out a letter to our Dream100, letting them know about the book launch on April 18th. By the way if you guys want to participate in that, mark it on your calendars today. April 18th is when the Expert Secrets book is going live. So I was going to write that today, but I was like I don't have time to write it.  So I have a guy on my team, and I think everyone needs a guy on their team that does this. His name is Levi and what he does is, I vox him stuff and he writes it out and cleans it up. So when I want to send emails, I just vox him and then he puts the emails in Clickfunnels and Actionetics and types them all out. Then I look in there, tweak it and then send it out, which has been so great. And then today, for the sales letter I just voxed him, “Hey man, I'm stuck in the snow. Here's the sales letter I want to send out.” So I sent it to him, he's going to write it out, give it to me, I'll edit it and then we'll send out an actual physical sales letter from there. The cool thing about that, I don't know about most of you guys, but this is the hard thing about writing. This is why I think copywriting is typically so hard and everyone struggles with it. It's because most of us are really good selling face to face. I can sell you on why you should go see this movie or why you should whatever. Those things are easy to do. But it's like, if I have to write that to you, it's so much harder and then you start writing, you're creative brain that's really good at selling, starts getting out and your analytical editing brain is like, “Wait, you have a typo there. You need a period. You forgot the comma. What about capitalization.” So you're going back and forth and it's painful. I know for me, when I start writing emails, I log into Actionetics and start typing it out, I start stressing out because it doesn't look good. I spend half the time editing and half the time to write. I'm going back and forth, and I know the story is really good, but it takes so long to type it out that I just shorten the story. I don't even tell it.  I don't know, it's just not as good as it could be. So what I do now is vox him the stuff, tell him the story and vox it and he writes it out. I'm like, “Dang, that looks actually really good.” He knows the format I like my emails in, so he puts it in 99% the way there and I go and clean it up and send it out. Anyway, I think that's cool. So I hope you guys think it's cool too. Because it'll be a shortcut. But it works for sales letters, works with emails, works with anything you've got to write. Even my book, that's how I wrote my book initially. The first draft came from me dictating through my phone and then Julie on my team re-writing it and then me going back and doing deep edits from there. I think its magic because it pulls the editing side out of your body, or out of your brain and gets you to be creative when you're just writing. So don't actually write, just talk. So I got that done, and then I thought that was going to take my whole drive to the office, but I'm halfway there. I'm stuck behind a big old, what's it called? A tow truck. I guess it's probably more efficient to have a tow truck behind you, so if you wreck he can pull you out. If I wreck, he's going to be gone by the time anyone notices. But yeah, I'm stuck. We're going 1 mile an hour. I got my meeting in 4 minutes. Not going to make it in time. But I got time to hang out with you guys, which is even better. So thank the snow because that's awesome. So today's message, what I wanted to talk about, is all about being excited. I think that the worst thing about most people nowadays, nobody is excited about anything. I'll have the coolest thing and I share it with somebody and they're like, “Wow.” I'm like, “What? Wow? That's all I got from that. Dude, you should be going crazy.” If you notice one thing about me, I get so excited about everything. Even the little dumb things that shouldn't matter. I just get excited by it. It's interesting what happens when you do this. So a couple of things, when you start getting excited by every single thing that happens, even things that normally aren't that cool, but you're like, “That was awesome.” First off, your brain starts going, “Wow that actually was awesome.” Right now I'm out in the snow and this is awesome. I have a chance to share with you guys and get a sales letter. I got two things done today in the snow. How awesome is that? Most people would be like, “I'm in the snow, I'm miserable. Life is crappy.” And that's the reality most people live in. Where because I'm excited I'm like, “That is pretty cool. I could do this. What else can I do?” In fact, I was on slack. I downloaded the slack app, which we started using in our office. I'm messaging people and getting crap done while I'm sitting here doing nothing. I also snapchatted a story about the new office. I'm getting a lot of crap done in the snow. And then when cool things do happen, again someone goes to see a movie, I'm like, “How was the movie?” and they're like, “It was alright.” I'm like, “What? How was that alright? You just saw….”It could be anything, “You just saw Batman and Superman fight to the death. It was alright? Are you serious? That was awesome. I don't care who you are or what you think, that was amazing.” This weekend I saw Rogue One again for the second time. And what was cool was Chad Woolner, one of my buddies/chiropractor, he put this thing on, so this is cool. He, and you may think this is impossible, but he's an offline business and guess what he did, he used a funnel to make a bunch of money this weekend. So this is what he did. He built a page in Clickfunnels, he recorded a video of him telling a story. He told his origin story about why he got into chiropractic, and at the end he invited people as a guest. He said, “Even if you're a member of our clinic or not. I don't really care if your part of a community. But we rented out a whole theater, we're going to be showing Rogue One, if you want to come. If you want to bring your friends and family, bring them all. It's my treat because I'm a chiropractor who cares.” And then he sent it out to his list of clients and friends, posted it on Facebook, drew up some ads and everything. And from that he filled up a theater of 300 people, and so my kids and I all went and saw Rogue One with him. So he shows up to Rogue One and he had recorded a whole bunch of video testimonials of all his patients, so everyone is sitting in this movie before the movie starts, a captive audience of 300 people. And he's playing on the huge screen all these testimonials talking about why he's amazing, why his clinic is amazing, which is awesome. Then after the movie's done, as soon as the credits come in, boom he cuts the credits, the lights come up and he's like, “Hey everyone, before you leave, we've got some prizes.” So he does a drawing and gives out Star Wars things and everyone's excited and everyone's sitting there listening to him, again captivated. He's got 300 people sitting in the room and then he keeps talking about a special offer, “Hey if you guys want to come in and get adjusted by the chiropractor that everyone is talking about in the videos, and the one's that served you and let you come to this cool movie. If you want this law of reciprocity to work both ways, we're even going to do something better. We're going to make a special offer.” What, are you kidding me? You can't make a special offer if you're a chiropractor. Everyone charges $40 for an adjustment. “No, this is what we're going to do. We're going to make a special offer. If you come in for an initial exam, we're going to give you a free massage and on top of your massage, we'll give you a $50 amazon gift card, just for coming in and letting us check you out.” So people are like, “Dude, that's a good offer. I want a free massage and a $50 gift card.  It's worth it to come in. And my neck has been kind of hurt, my back, have him look at it. My insurance is going to pay the bill. I'm in for that.” Boom, all the sudden he gets this table rush, there's a huge line of people outside, signing up for free chiropractic care. All because of a movie. So first off, I'm sitting there as the marketer in the room freaking out, snapchatting the whole thing. “This is amazing. I'll find funnels. Funnels work for offline business, are you kidding me?” How many chiropractors do you know that closed 50 people yesterday? He had a captive audience with 300 people and closed 50 of them on chiropractic care. Yeah, one. The only dude that's actually using funnels. So there's number one. Number two is I'm watching this movie for the second time and I'm with my kids. I'm like, “This is so amazing.” And I'm looking at people, all my Facebook group are writing these reviews, “The movie is okay, wasn't' that funny.” I'm like, “Are you kidding me? Did you not see that scene with Darth Vader at the end? He's thrashing everybody. It was amazing.” Anyway, I'm just saying, you guys need to be more excited. Everyone needs to be more excited.  There are some amazing things, we live in this day and era and time when all this amazing stuff is happening around us and we're missing it because we're so bored. We're so unimpressed with the remarkable that's happening around us. There are literally miracles happening every single day all around us and we'll look at it like, “Meh.” What? Dude, did you see what just happened? How are you guys just ‘meh-ing' that? That's a big freaking deal. That's something we should all stop and be like, ‘wow.' So anyway, I try to be excited all the time. I'm sure it drives some of you guys crazy. I'm sure I've got a lot of people who can't stand me because of it, but the people I want to surround myself with are those who are seeing the miracles happening around us. Realizing that this stuff that kings would have paid everything they had, given up their entire fortune to watch the movies we get to watch for $10. And the fact that I'm in a car right now, it's snowing outside, it's freezing cold, and I'm able to say I want this to be 70 degrees and I want my seat to be warm. It is. I'm sitting in comfort right now. This is better than having…..the Pharaoh's back in the day would sit in one of those carts people would carry them around. I bet it was still hot. This is the miracle, I click a button, I push my foot down and it moves forward and it's heated. This is exciting. Are you guys missing this? I may be going to the extreme here, but I want you guys to stop today and I want you to look around and start acknowledging this amazingness that's happening and be like, “Dude, that was awesome. That, right there, that was amazing. That right there, that was amazing.” The fact that I walked, I just drove by a Jack in the Box, I could drive in there right now and for $5 have somebody make me the most amazing meal on earth. That's amazing. Yeah, that's not healthy, but it's pretty amazing, you have to admit. Anyway, there you go you guys. With that said, life is good. Sure, there's some bad things happening around us, but look around at the miracles. We have it pretty dang, freaking amazing and I hope you're all grateful for that, because I am and I hope you are as well. So count your many blessings, because they are there. You just gotta look for them. With that said, I'm at the office. I haven't died, which is like, I'm freaking out excited about that too. I could have wrecked multiple times. I'm a horrible driver right now. I've been snapchatting, writing sales letters, and voxing, and podcasting all on this ride and I've survived. That's amazing. I'm pretty stoked about that. I don't know about you guys, but I hope you are. Some of you are like, “Man, I wish he would have died and it would have ended the torture.” But for the rest of you guys, we survived it, that's exciting. We should all have a party today or something. I don't know. I think it calls for a party. So alright, there you go you guys. I'm excited, hope you are as well. And for any of you guys wondering if offline funnels work. They do. You gotta think a little bit, you gotta be a little creative, but the key message is the same. Capture results, push people into a funnel, after you've done that, try to get a captive audience, create an irresistible offer. The game is the same. Doesn't matter where you're at, you've just gotta think through it. I had someone the other day, “Yeah, that works for B to C, but it doesn't work for B to B?” I'm like, “It depends, is the B to B, are they people? Because it only works on people.” So yeah, if they're people that you're going to be communicating with, this stuff works. If they're not humans and you're dealing with robots, I guess…..but b to b, B to C, as long as it's not B to R, B to robot, business to robot, you're screwed because robot's have no emotion. But for everybody else, this crap works. So there you go. We should get t-shirts, that say something about B to R. Okay, I'm pulling into a snow filled thing, and I have my flip……..oh I'm sliding, I'm sliding, but I'm stopped. And I'm officially at the office and we're alive. I'm pretty stoked about that too. Alright you guys, talk to you soon. Have a great day and unless you sell B to R you should be smiling because funnels work. Talk to you soon, bye everybody.

I don’t know about you, but I’m pretty excited that I survived the drive to the office today. On this episode Russell talks about why he always gets excited about everything. He also talks about a friend of his using funnels in an offline business, and how it still works. Here are some of the cool things you should listen for in this episode: What kinds of work Russell gets done while he’s stuck in traffic because of snow. Why we should get excited about life because miracles are happening all around us. And how Russell’s buddy used funnels in an offline business and actually sold 50 people in one evening. So listen below to get excited about life and find out how you can use funnels in every business, even offline ones. ---Transcript--- Hey everyone, good morning. I hope you guys are doing awesome. I’m stuck in the snow right now and most people would be complaining, but guess what. I’m crazy effective right now. I can barely move, apparently in Boise when there’s a half a centimeter of snow it shuts the whole city down. So I’m stuck in the snow. But while I’ve been stuck in the snow, listen to everything I’ve accomplished already. We’re sending out a letter to our Dream100, letting them know about the book launch on April 18th. By the way if you guys want to participate in that, mark it on your calendars today. April 18th is when the Expert Secrets book is going live. So I was going to write that today, but I was like I don’t have time to write it.  So I have a guy on my team, and I think everyone needs a guy on their team that does this. His name is Levi and what he does is, I vox him stuff and he writes it out and cleans it up. So when I want to send emails, I just vox him and then he puts the emails in Clickfunnels and Actionetics and types them all out. Then I look in there, tweak it and then send it out, which has been so great. And then today, for the sales letter I just voxed him, “Hey man, I’m stuck in the snow. Here’s the sales letter I want to send out.” So I sent it to him, he’s going to write it out, give it to me, I’ll edit it and then we’ll send out an actual physical sales letter from there. The cool thing about that, I don’t know about most of you guys, but this is the hard thing about writing. This is why I think copywriting is typically so hard and everyone struggles with it. It’s because most of us are really good selling face to face. I can sell you on why you should go see this movie or why you should whatever. Those things are easy to do. But it’s like, if I have to write that to you, it’s so much harder and then you start writing, you’re creative brain that’s really good at selling, starts getting out and your analytical editing brain is like, “Wait, you have a typo there. You need a period. You forgot the comma. What about capitalization.” So you’re going back and forth and it’s painful. I know for me, when I start writing emails, I log into Actionetics and start typing it out, I start stressing out because it doesn’t look good. I spend half the time editing and half the time to write. I’m going back and forth, and I know the story is really good, but it takes so long to type it out that I just shorten the story. I don’t even tell it.  I don’t know, it’s just not as good as it could be. So what I do now is vox him the stuff, tell him the story and vox it and he writes it out. I’m like, “Dang, that looks actually really good.” He knows the format I like my emails in, so he puts it in 99% the way there and I go and clean it up and send it out. Anyway, I think that’s cool. So I hope you guys think it’s cool too. Because it’ll be a shortcut. But it works for sales letters, works with emails, works with anything you’ve got to write. Even my book, that’s how I wrote my book initially. The first draft came from me dictating through my phone and then Julie on my team re-writing it and then me going back and doing deep edits from there. I think its magic because it pulls the editing side out of your body, or out of your brain and gets you to be creative when you’re just writing. So don’t actually write, just talk. So I got that done, and then I thought that was going to take my whole drive to the office, but I’m halfway there. I’m stuck behind a big old, what’s it called? A tow truck. I guess it’s probably more efficient to have a tow truck behind you, so if you wreck he can pull you out. If I wreck, he’s going to be gone by the time anyone notices. But yeah, I’m stuck. We’re going 1 mile an hour. I got my meeting in 4 minutes. Not going to make it in time. But I got time to hang out with you guys, which is even better. So thank the snow because that’s awesome. So today’s message, what I wanted to talk about, is all about being excited. I think that the worst thing about most people nowadays, nobody is excited about anything. I’ll have the coolest thing and I share it with somebody and they’re like, “Wow.” I’m like, “What? Wow? That’s all I got from that. Dude, you should be going crazy.” If you notice one thing about me, I get so excited about everything. Even the little dumb things that shouldn’t matter. I just get excited by it. It’s interesting what happens when you do this. So a couple of things, when you start getting excited by every single thing that happens, even things that normally aren’t that cool, but you’re like, “That was awesome.” First off, your brain starts going, “Wow that actually was awesome.” Right now I’m out in the snow and this is awesome. I have a chance to share with you guys and get a sales letter. I got two things done today in the snow. How awesome is that? Most people would be like, “I’m in the snow, I’m miserable. Life is crappy.” And that’s the reality most people live in. Where because I’m excited I’m like, “That is pretty cool. I could do this. What else can I do?” In fact, I was on slack. I downloaded the slack app, which we started using in our office. I’m messaging people and getting crap done while I’m sitting here doing nothing. I also snapchatted a story about the new office. I’m getting a lot of crap done in the snow. And then when cool things do happen, again someone goes to see a movie, I’m like, “How was the movie?” and they’re like, “It was alright.” I’m like, “What? How was that alright? You just saw….”It could be anything, “You just saw Batman and Superman fight to the death. It was alright? Are you serious? That was awesome. I don’t care who you are or what you think, that was amazing.” This weekend I saw Rogue One again for the second time. And what was cool was Chad Woolner, one of my buddies/chiropractor, he put this thing on, so this is cool. He, and you may think this is impossible, but he’s an offline business and guess what he did, he used a funnel to make a bunch of money this weekend. So this is what he did. He built a page in Clickfunnels, he recorded a video of him telling a story. He told his origin story about why he got into chiropractic, and at the end he invited people as a guest. He said, “Even if you’re a member of our clinic or not. I don’t really care if your part of a community. But we rented out a whole theater, we’re going to be showing Rogue One, if you want to come. If you want to bring your friends and family, bring them all. It’s my treat because I’m a chiropractor who cares.” And then he sent it out to his list of clients and friends, posted it on Facebook, drew up some ads and everything. And from that he filled up a theater of 300 people, and so my kids and I all went and saw Rogue One with him. So he shows up to Rogue One and he had recorded a whole bunch of video testimonials of all his patients, so everyone is sitting in this movie before the movie starts, a captive audience of 300 people. And he’s playing on the huge screen all these testimonials talking about why he’s amazing, why his clinic is amazing, which is awesome. Then after the movie’s done, as soon as the credits come in, boom he cuts the credits, the lights come up and he’s like, “Hey everyone, before you leave, we’ve got some prizes.” So he does a drawing and gives out Star Wars things and everyone’s excited and everyone’s sitting there listening to him, again captivated. He’s got 300 people sitting in the room and then he keeps talking about a special offer, “Hey if you guys want to come in and get adjusted by the chiropractor that everyone is talking about in the videos, and the one’s that served you and let you come to this cool movie. If you want this law of reciprocity to work both ways, we’re even going to do something better. We’re going to make a special offer.” What, are you kidding me? You can’t make a special offer if you’re a chiropractor. Everyone charges $40 for an adjustment. “No, this is what we’re going to do. We’re going to make a special offer. If you come in for an initial exam, we’re going to give you a free massage and on top of your massage, we’ll give you a $50 amazon gift card, just for coming in and letting us check you out.” So people are like, “Dude, that’s a good offer. I want a free massage and a $50 gift card.  It’s worth it to come in. And my neck has been kind of hurt, my back, have him look at it. My insurance is going to pay the bill. I’m in for that.” Boom, all the sudden he gets this table rush, there’s a huge line of people outside, signing up for free chiropractic care. All because of a movie. So first off, I’m sitting there as the marketer in the room freaking out, snapchatting the whole thing. “This is amazing. I’ll find funnels. Funnels work for offline business, are you kidding me?” How many chiropractors do you know that closed 50 people yesterday? He had a captive audience with 300 people and closed 50 of them on chiropractic care. Yeah, one. The only dude that’s actually using funnels. So there’s number one. Number two is I’m watching this movie for the second time and I’m with my kids. I’m like, “This is so amazing.” And I’m looking at people, all my Facebook group are writing these reviews, “The movie is okay, wasn’t’ that funny.” I’m like, “Are you kidding me? Did you not see that scene with Darth Vader at the end? He’s thrashing everybody. It was amazing.” Anyway, I’m just saying, you guys need to be more excited. Everyone needs to be more excited.  There are some amazing things, we live in this day and era and time when all this amazing stuff is happening around us and we’re missing it because we’re so bored. We’re so unimpressed with the remarkable that’s happening around us. There are literally miracles happening every single day all around us and we’ll look at it like, “Meh.” What? Dude, did you see what just happened? How are you guys just ‘meh-ing’ that? That’s a big freaking deal. That’s something we should all stop and be like, ‘wow.’ So anyway, I try to be excited all the time. I’m sure it drives some of you guys crazy. I’m sure I’ve got a lot of people who can’t stand me because of it, but the people I want to surround myself with are those who are seeing the miracles happening around us. Realizing that this stuff that kings would have paid everything they had, given up their entire fortune to watch the movies we get to watch for $10. And the fact that I’m in a car right now, it’s snowing outside, it’s freezing cold, and I’m able to say I want this to be 70 degrees and I want my seat to be warm. It is. I’m sitting in comfort right now. This is better than having…..the Pharaoh’s back in the day would sit in one of those carts people would carry them around. I bet it was still hot. This is the miracle, I click a button, I push my foot down and it moves forward and it’s heated. This is exciting. Are you guys missing this? I may be going to the extreme here, but I want you guys to stop today and I want you to look around and start acknowledging this amazingness that’s happening and be like, “Dude, that was awesome. That, right there, that was amazing. That right there, that was amazing.” The fact that I walked, I just drove by a Jack in the Box, I could drive in there right now and for $5 have somebody make me the most amazing meal on earth. That’s amazing. Yeah, that’s not healthy, but it’s pretty amazing, you have to admit. Anyway, there you go you guys. With that said, life is good. Sure, there’s some bad things happening around us, but look around at the miracles. We have it pretty dang, freaking amazing and I hope you’re all grateful for that, because I am and I hope you are as well. So count your many blessings, because they are there. You just gotta look for them. With that said, I’m at the office. I haven’t died, which is like, I’m freaking out excited about that too. I could have wrecked multiple times. I’m a horrible driver right now. I’ve been snapchatting, writing sales letters, and voxing, and podcasting all on this ride and I’ve survived. That’s amazing. I’m pretty stoked about that. I don’t know about you guys, but I hope you are. Some of you are like, “Man, I wish he would have died and it would have ended the torture.” But for the rest of you guys, we survived it, that’s exciting. We should all have a party today or something. I don’t know. I think it calls for a party. So alright, there you go you guys. I’m excited, hope you are as well. And for any of you guys wondering if offline funnels work. They do. You gotta think a little bit, you gotta be a little creative, but the key message is the same. Capture results, push people into a funnel, after you’ve done that, try to get a captive audience, create an irresistible offer. The game is the same. Doesn’t matter where you’re at, you’ve just gotta think through it. I had someone the other day, “Yeah, that works for B to C, but it doesn’t work for B to B?” I’m like, “It depends, is the B to B, are they people? Because it only works on people.” So yeah, if they’re people that you’re going to be communicating with, this stuff works. If they’re not humans and you’re dealing with robots, I guess…..but b to b, B to C, as long as it’s not B to R, B to robot, business to robot, you’re screwed because robot’s have no emotion. But for everybody else, this crap works. So there you go. We should get t-shirts, that say something about B to R. Okay, I’m pulling into a snow filled thing, and I have my flip……..oh I’m sliding, I’m sliding, but I’m stopped. And I’m officially at the office and we’re alive. I’m pretty stoked about that too. Alright you guys, talk to you soon. Have a great day and unless you sell B to R you should be smiling because funnels work. Talk to you soon, bye everybody.

Something I'm testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven't seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it's important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it's important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year's Eve morning. It's the morning of the eve. I don't know if that makes any sense. But I'm heading to the grocery store real quick to get some stuff for the party tonight. I'm really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you're listening to this in the future, last night Rhonda Rousey fought what's her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can't even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don't know. The fact that, I don't want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it's sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don't know, anyway, it was amazing. It's funny because I get done, and not that I'm easily amused, but if you listened to my podcast a while ago, I don't know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I've been wanting to do a podcast because I have something that I've wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I'm stopping everything, I almost did it last night at like two in the morning because I'm so excited but I was kind of tired. So I'm talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we're doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It's crazy. The last two days we didn't even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we'll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it's crazy, for us to triple the company, and I didn't know this until after we did it. I'm glad our accountant didn't tell me, because I would have thought it was impossible if he would have told me. I'm so glad that sometimes people don't tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It's just crazy. We ended up doing, we made, actually hit 50% of last year's revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x'd our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that's me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it'll just keep raising the bar. Alright, so I'm going to step back. There's so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it's amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There's so many, I can't even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I've been going for four and a half minutes and I didn't talk about what I'm talking about because I'm so excited. There's so many cool things happening you guys. It's just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can't even, it's going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn't a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn't a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There's no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there's a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we're doing. One of the big things, the way that direct mail would work is that you'd have an offer, you'd write a sales letter and you'd rent a list of people that are likely to buy your product. When you buy a list, how do you know if I'm getting a good list or a bad list. So these guys, I don't know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you're direct person this is second nature to you, if you're not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I'm running a list, I want a list of people that have bought a business opportunity product. Let's say I'm selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they're not going to want my thing. No, it's not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I'm selling a business opportunity, I want to sell somebody who's recently bought a business opportunity. It kind of doesn't make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn't buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn't just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They're frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I'm like the dream buyer in the markets that I'm interested in. So RFM, that was the thing. So when I'm getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What's cool is in Clickfunnels, in Actionetics, those of you guys who've used the Actionetics, we haven't started training hard core on this yet. That'll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you're in Actionetics, click on contact, and you'll see a little circle in the top right hand corner, it looks really cool and it's their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that's hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn't use their Facebook email address, he would just delete them as a record. He wouldn't even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you'll see in Actionetics in the future, RFMS is going to be a big thing we'll be talking more about. But I digress, let me come back to what I'm talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There's something about people buying and new excitement and new energy. We're doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what's actually in this? Russell never mentioned it. So why am I giving Russell money?” and they're like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we've been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We've gotten really good at doing a webinar a week and bringing new blood into your business. Everybody's doing that. So they're getting people to purchase but then it's kind of stopping there. We're not getting people to purchase more often and that's why a lot of people's businesses are struggling. They're getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we've built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it's funny, you guys have been hearing this in the intro and the outro for a while. But we're finally launching the mp3 player, and it's amazing. So next Thursday we're going to have a big launch around it, and we're going to try to sell, I think I bought 7500 mp3 players. I think we'll sell those in a week or so and then just go from there. I'm going to do a free plus shipping thing. And there's not really, people are going to look at me like, “Russell this funnel is no good. You didn't really monetize that well.” And it will, there's actually, I think it's a really cool funnel. But you're going to notice from me, I'm going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they're looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there's different things, but I was looking at frequency. How do we stimulate frequency? No one's ever talked about that, I've never thought about that before. The health of my customer list is going to be based on how frequently they've purchased from me. So if I don't have very many opportunities for them to buy from me, they're less likely to buy from me. And it's hard to keep selling new info products. You've got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he's a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they're going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it's just such a different mindset from what I've always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys'. So I'm talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they're going to stay customers and they're going to keep…..that's the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I'm going to be doing, I'm going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you're going to see a couple of things. One, It's going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I'm going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You're going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren't, I'm not going to make any money on them. But I'm just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren't going to become front end offers, we're driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I'm talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they're going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that's the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I'm so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that's how we judge how good the health of a list is. It's probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that's something that's important, how do you stimulate that? How do you create cool crap that they're going to want to buy? It's not going to be like, because it's hard if you're selling thousand dollar courses, you can't do that every single week. People aren't going to keep buying it. That's not sustainable. So if you have a whole bunch of super low ticket things that you're going to get from me. I'm not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They're used to buying weekly from me, they're enjoying it. There's an addiction that comes with that. I don't know about you, but I'm addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that's my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn't have to be weekly like me, because that's going to be kind of crazy for most people, even for me. I don't know how I'm going to keep up with that. But for you, think about that. Maybe it's once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I'm going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I'm going to get people to buy something each week, they're recent, and they're frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that's what I'm thinking about this New Year's.  Hope it gives you guys some ideas as well. There's some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He's like, “Look, our cult is way better than their cult.” I'm like, “What?” and I look at this video and he's showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one's talking about them. Nobody care about them. What's the difference? Boom, we're stimulating growth, stimulating conversations, making things exciting, building a culture. Now we're going to start increasing the frequency of this stuff and it's going to be insane. I'm so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife's going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You're probably going to hear this after New Years, so I hope you had an amazing New Years. If you're listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

Something I’m testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven’t seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it’s important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it’s important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year’s Eve morning. It’s the morning of the eve. I don’t know if that makes any sense. But I’m heading to the grocery store real quick to get some stuff for the party tonight. I’m really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you’re listening to this in the future, last night Rhonda Rousey fought what’s her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can’t even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don’t know. The fact that, I don’t want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it’s sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don’t know, anyway, it was amazing. It’s funny because I get done, and not that I’m easily amused, but if you listened to my podcast a while ago, I don’t know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I’ve been wanting to do a podcast because I have something that I’ve wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I’m stopping everything, I almost did it last night at like two in the morning because I’m so excited but I was kind of tired. So I’m talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we’re doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It’s crazy. The last two days we didn’t even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we’ll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it’s crazy, for us to triple the company, and I didn’t know this until after we did it. I’m glad our accountant didn’t tell me, because I would have thought it was impossible if he would have told me. I’m so glad that sometimes people don’t tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It’s just crazy. We ended up doing, we made, actually hit 50% of last year’s revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x’d our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that’s me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it’ll just keep raising the bar. Alright, so I’m going to step back. There’s so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it’s amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There’s so many, I can’t even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I’ve been going for four and a half minutes and I didn’t talk about what I’m talking about because I’m so excited. There’s so many cool things happening you guys. It’s just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can’t even, it’s going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn’t a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn’t a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There’s no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there’s a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we’re doing. One of the big things, the way that direct mail would work is that you’d have an offer, you’d write a sales letter and you’d rent a list of people that are likely to buy your product. When you buy a list, how do you know if I’m getting a good list or a bad list. So these guys, I don’t know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you’re direct person this is second nature to you, if you’re not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I’m running a list, I want a list of people that have bought a business opportunity product. Let’s say I’m selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they’re not going to want my thing. No, it’s not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I’m selling a business opportunity, I want to sell somebody who’s recently bought a business opportunity. It kind of doesn’t make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn’t buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn’t just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They’re frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I’m like the dream buyer in the markets that I’m interested in. So RFM, that was the thing. So when I’m getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What’s cool is in Clickfunnels, in Actionetics, those of you guys who’ve used the Actionetics, we haven’t started training hard core on this yet. That’ll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you’re in Actionetics, click on contact, and you’ll see a little circle in the top right hand corner, it looks really cool and it’s their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that’s hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn’t use their Facebook email address, he would just delete them as a record. He wouldn’t even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you’ll see in Actionetics in the future, RFMS is going to be a big thing we’ll be talking more about. But I digress, let me come back to what I’m talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There’s something about people buying and new excitement and new energy. We’re doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what’s actually in this? Russell never mentioned it. So why am I giving Russell money?” and they’re like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we’ve been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We’ve gotten really good at doing a webinar a week and bringing new blood into your business. Everybody’s doing that. So they’re getting people to purchase but then it’s kind of stopping there. We’re not getting people to purchase more often and that’s why a lot of people’s businesses are struggling. They’re getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we’ve built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it’s funny, you guys have been hearing this in the intro and the outro for a while. But we’re finally launching the mp3 player, and it’s amazing. So next Thursday we’re going to have a big launch around it, and we’re going to try to sell, I think I bought 7500 mp3 players. I think we’ll sell those in a week or so and then just go from there. I’m going to do a free plus shipping thing. And there’s not really, people are going to look at me like, “Russell this funnel is no good. You didn’t really monetize that well.” And it will, there’s actually, I think it’s a really cool funnel. But you’re going to notice from me, I’m going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they’re looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there’s different things, but I was looking at frequency. How do we stimulate frequency? No one’s ever talked about that, I’ve never thought about that before. The health of my customer list is going to be based on how frequently they’ve purchased from me. So if I don’t have very many opportunities for them to buy from me, they’re less likely to buy from me. And it’s hard to keep selling new info products. You’ve got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he’s a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they’re going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it’s just such a different mindset from what I’ve always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys’. So I’m talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they’re going to stay customers and they’re going to keep…..that’s the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I’m going to be doing, I’m going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you’re going to see a couple of things. One, It’s going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I’m going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You’re going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren’t, I’m not going to make any money on them. But I’m just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren’t going to become front end offers, we’re driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I’m talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they’re going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that’s the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I’m so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that’s how we judge how good the health of a list is. It’s probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that’s something that’s important, how do you stimulate that? How do you create cool crap that they’re going to want to buy? It’s not going to be like, because it’s hard if you’re selling thousand dollar courses, you can’t do that every single week. People aren’t going to keep buying it. That’s not sustainable. So if you have a whole bunch of super low ticket things that you’re going to get from me. I’m not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They’re used to buying weekly from me, they’re enjoying it. There’s an addiction that comes with that. I don’t know about you, but I’m addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that’s my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn’t have to be weekly like me, because that’s going to be kind of crazy for most people, even for me. I don’t know how I’m going to keep up with that. But for you, think about that. Maybe it’s once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I’m going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I’m going to get people to buy something each week, they’re recent, and they’re frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that’s what I’m thinking about this New Year’s.  Hope it gives you guys some ideas as well. There’s some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He’s like, “Look, our cult is way better than their cult.” I’m like, “What?” and I look at this video and he’s showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one’s talking about them. Nobody care about them. What’s the difference? Boom, we’re stimulating growth, stimulating conversations, making things exciting, building a culture. Now we’re going to start increasing the frequency of this stuff and it’s going to be insane. I’m so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife’s going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You’re probably going to hear this after New Years, so I hope you had an amazing New Years. If you’re listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

I didn't think this was going to work, but it totally did. On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important. Here are some of the cool things you'll hear in today's episode: Some slightly vague stats from Russell's recent webinar that listeners have been dying to hear. What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent. And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email. So listen below to see why consistency is important and could end up making you money. ---Transcript--- Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It's a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I'm excited for the week. This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he's probably already flown to Boise. Gonna meet with him in like 12 minutes. So he's coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we'll just focus on selling the stuff all day, every single day. It's gonna be awesome. That's what's happening today in our world. It's funny because a couple Marketing In Your Car's ago I was talking to you guys about how I was doing a big webinar and I've so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don't know. I think it's part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it's like, we don't talk about numbers, we just talk about results and the results for our customers, you know what I mean, let's talk about what happened to these people and these people, and that's what we focus on more, so I don't ever really share our own stats that much. It's just weird. So I won't share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That's the goal. If I can inspire action, that's the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn't matter. What should matter, hopefully it insights you to take action on what you're doing. I'll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we'd promote our webinar to our list and make the same amount of money every single time. It's like, it doesn't make sense though, because if you've all heard it, you heard me talk about it, you should have already bought it, if you haven't bought, why are you not buying this? What's going on? But for some reason it worked and we did that for 2 years. Every quarter we'd redo our webinar, promote it to our same list and make the same amount of money. It's interesting. I think I told you guys, we're planning on retiring this webinar, changing the offer, and increasing the price. So we thought let's just do one more big webinar to our own list, which is crazy because, again, if you follow me, I've kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I'm wrong. In fact, some of you guys right now are listening to this and you're not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don't even know what to do anymore. If you're not a Clickfunnels member, I don't know, honestly….if I didn't have Clickfunnels, I have no idea, I can't even recall how we had success in the past. I don't even know how that's possible, but it's so easy with Clickfunnels, so there you go. There's my shameless plug. Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And then we had affiliates promote another one that was happening the next day, which was basically a replay of the one we just did. We got some affiliates, it didn't go huge, we had about 1 thousand register through the affiliates, probably upwards of 7 thousand people total registered for this webinar, which is nuts. Actually, it's interesting, probably closer to 7500. Okay, that's interesting. Alright, so I'll just share the number that'll help you get to the number. Basically we averaged about $100 for every single person who registered for the webinar, is about what it ended up being. From this campaign from 5 day webinar sequence. We had about a little of 3 quarters of a million dollars is what we pull out of our own list in December, promoting the same offer we promoted every single day for 2 ½ years, just because we made an event out of it and made people exciting again and kind of redid it. What's interesting is, Dave Woodward, on our team went and pulled all the stats and numbers and what's crazy is that a lot of people who were signing up, they were people who, a lot of people who never had a Clickfunnels account, which is interesting to me. People who had had a Clickfunnels account, but had canceled. People who had had a Clickfunnels account, but it was paused and then there's people also who are Clickfunnels members, but the majority of people who bought were people who had exited, who had left, isn't that crazy? So somehow or another they came in, they had used it, they drank the kool-aide and decided they didn't like it and they left or whatever. Then this campaign got them re-fired up and re-excited and re-bought into the vision of Clickfunnels and Funnel hacking and that kind of thing. Our one big fear is, is it going to cannibalize our MRR? So for software, the metric that drives all of the focus is MRR which stands for Monthly recurring revenue, so every month we're watching that number increase and grow and trying to keep it a very steady path or percentage. We're trying to keep the consistency, so our big fear is, man if everyone who is a CLickfunnels member takes this, because when you buy the software you Clickfunnels Backpack and Actionetics free for six months. That could kill our MRR if everyone buys it. But what's cool is it didn't, it actually spiked our MRR because more people were coming in. Plus, yesterday for example, was Sunday, so we had queued up two emails for Sunday, and we sold a lot of funnel hacks packages, but we also had over a thousand people who created Clickfunnels accounts yesterday. So not only did it get people to buy upfront, people who didn't buy upfront, it got them sold on Clickfunnels, they went and created an account anyway. Isn't that crazy? So there's all this lift that happens from that, from the live event, from a promotion like that to your own existing customers. Anyway, I thought it was really interesting, so my moral of the story for you all who are listening, those of you guys who have been doing what we have talked about since last year, where you're doing a webinar every single week, go back to your list of these webinar people and do a webinar to all of them. “But Russell, they already heard about the webinar, they already saw it.” It doesn't matter, now they're ready and prepared to take this journey with you, when they might not have been before. It's interesting, one thing that kind of puts it in perspective for me, I have a friend in the dating market, his name is John Alanis and he spoke at, he's the one that actually taught me the whole attractive character stuff, he's awesome. And he spoke at Daegan Smith and I had an event a little while ago called the Invisible Funnel. At that event he spoke probably three or four hours about the attractive character and he was showing us his email marketing strategy and, it's funny when I first met him he was emailing his list twice a day and trying to convince me to do that. I never got to that point yet. I still get paranoid. I got to a point where I started emailing at least once a day, most days. So that's kind of where it started with, but then he, at that event, he showed how he emails his list 9 times a day now through different personalities and personas. I was like, 9 times a day! That's crazy. Why would you do that. He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them got girlfriends, they joined, they're interested, they want to learn stuff, we have a good time hanging out. It's not until somebody breaks their heart that they need my thing. When their girlfriend breaks up with them, that's when what I sell actually matters. I gotta make sure that second that that happens that I am at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they're buying that guys stuff. So I gotta keep emailing consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that's when you want to be at the top of mine.” So I'm not that aggressive, but think about it. People buy your product because they're in pain at that time, or there's a need for them at that time, that might not have been there the first time that they registered. When they registered, they came through and were like, “That sounds kind of cool.” But they didn't take action for some reason. The second time around is when they're like, “Wow, this should and must become a must.” And so you never know when you're going to hit thme, so it's just being consistent in your messaging and you'll find people when they're ready. There you go guys, I'm at the office. Going to go hang out with James Frill, get some Trello on. James Friel, AKA mister Trello. I hope that's the name he's still going with because he was going to get an image done and everything. I'm really excited. Appreciate you all, have an amazing day and I'll talk to you guys soon.

I didn’t think this was going to work, but it totally did. On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important. Here are some of the cool things you’ll hear in today’s episode: Some slightly vague stats from Russell’s recent webinar that listeners have been dying to hear. What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent. And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email. So listen below to see why consistency is important and could end up making you money. ---Transcript--- Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It’s a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I’m excited for the week. This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he’s probably already flown to Boise. Gonna meet with him in like 12 minutes. So he’s coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we’ll just focus on selling the stuff all day, every single day. It’s gonna be awesome. That’s what’s happening today in our world. It’s funny because a couple Marketing In Your Car’s ago I was talking to you guys about how I was doing a big webinar and I’ve so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don’t know. I think it’s part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it’s like, we don’t talk about numbers, we just talk about results and the results for our customers, you know what I mean, let’s talk about what happened to these people and these people, and that’s what we focus on more, so I don’t ever really share our own stats that much. It’s just weird. So I won’t share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That’s the goal. If I can inspire action, that’s the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn’t matter. What should matter, hopefully it insights you to take action on what you’re doing. I’ll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we’d promote our webinar to our list and make the same amount of money every single time. It’s like, it doesn’t make sense though, because if you’ve all heard it, you heard me talk about it, you should have already bought it, if you haven’t bought, why are you not buying this? What’s going on? But for some reason it worked and we did that for 2 years. Every quarter we’d redo our webinar, promote it to our same list and make the same amount of money. It’s interesting. I think I told you guys, we’re planning on retiring this webinar, changing the offer, and increasing the price. So we thought let’s just do one more big webinar to our own list, which is crazy because, again, if you follow me, I’ve kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I’m wrong. In fact, some of you guys right now are listening to this and you’re not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don’t even know what to do anymore. If you’re not a Clickfunnels member, I don’t know, honestly….if I didn’t have Clickfunnels, I have no idea, I can’t even recall how we had success in the past. I don’t even know how that’s possible, but it’s so easy with Clickfunnels, so there you go. There’s my shameless plug. Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And then we had affiliates promote another one that was happening the next day, which was basically a replay of the one we just did. We got some affiliates, it didn’t go huge, we had about 1 thousand register through the affiliates, probably upwards of 7 thousand people total registered for this webinar, which is nuts. Actually, it’s interesting, probably closer to 7500. Okay, that’s interesting. Alright, so I’ll just share the number that’ll help you get to the number. Basically we averaged about $100 for every single person who registered for the webinar, is about what it ended up being. From this campaign from 5 day webinar sequence. We had about a little of 3 quarters of a million dollars is what we pull out of our own list in December, promoting the same offer we promoted every single day for 2 ½ years, just because we made an event out of it and made people exciting again and kind of redid it. What’s interesting is, Dave Woodward, on our team went and pulled all the stats and numbers and what’s crazy is that a lot of people who were signing up, they were people who, a lot of people who never had a Clickfunnels account, which is interesting to me. People who had had a Clickfunnels account, but had canceled. People who had had a Clickfunnels account, but it was paused and then there’s people also who are Clickfunnels members, but the majority of people who bought were people who had exited, who had left, isn’t that crazy? So somehow or another they came in, they had used it, they drank the kool-aide and decided they didn’t like it and they left or whatever. Then this campaign got them re-fired up and re-excited and re-bought into the vision of Clickfunnels and Funnel hacking and that kind of thing. Our one big fear is, is it going to cannibalize our MRR? So for software, the metric that drives all of the focus is MRR which stands for Monthly recurring revenue, so every month we’re watching that number increase and grow and trying to keep it a very steady path or percentage. We’re trying to keep the consistency, so our big fear is, man if everyone who is a CLickfunnels member takes this, because when you buy the software you Clickfunnels Backpack and Actionetics free for six months. That could kill our MRR if everyone buys it. But what’s cool is it didn’t, it actually spiked our MRR because more people were coming in. Plus, yesterday for example, was Sunday, so we had queued up two emails for Sunday, and we sold a lot of funnel hacks packages, but we also had over a thousand people who created Clickfunnels accounts yesterday. So not only did it get people to buy upfront, people who didn’t buy upfront, it got them sold on Clickfunnels, they went and created an account anyway. Isn’t that crazy? So there’s all this lift that happens from that, from the live event, from a promotion like that to your own existing customers. Anyway, I thought it was really interesting, so my moral of the story for you all who are listening, those of you guys who have been doing what we have talked about since last year, where you’re doing a webinar every single week, go back to your list of these webinar people and do a webinar to all of them. “But Russell, they already heard about the webinar, they already saw it.” It doesn’t matter, now they’re ready and prepared to take this journey with you, when they might not have been before. It’s interesting, one thing that kind of puts it in perspective for me, I have a friend in the dating market, his name is John Alanis and he spoke at, he’s the one that actually taught me the whole attractive character stuff, he’s awesome. And he spoke at Daegan Smith and I had an event a little while ago called the Invisible Funnel. At that event he spoke probably three or four hours about the attractive character and he was showing us his email marketing strategy and, it’s funny when I first met him he was emailing his list twice a day and trying to convince me to do that. I never got to that point yet. I still get paranoid. I got to a point where I started emailing at least once a day, most days. So that’s kind of where it started with, but then he, at that event, he showed how he emails his list 9 times a day now through different personalities and personas. I was like, 9 times a day! That’s crazy. Why would you do that. He said, “Russell, you gotta understand. My men, they are on my list for entertainment purposes only. Most of them got girlfriends, they joined, they’re interested, they want to learn stuff, we have a good time hanging out. It’s not until somebody breaks their heart that they need my thing. When their girlfriend breaks up with them, that’s when what I sell actually matters. I gotta make sure that second that that happens that I am at the top of their inbox. If it happens at noon and someone else is at the top of their inbox, they’re buying that guys stuff. So I gotta keep emailing consistently so whenever the breakup happens, whenever the heartbreak, whenever that pain happens, that’s when you want to be at the top of mine.” So I’m not that aggressive, but think about it. People buy your product because they’re in pain at that time, or there’s a need for them at that time, that might not have been there the first time that they registered. When they registered, they came through and were like, “That sounds kind of cool.” But they didn’t take action for some reason. The second time around is when they’re like, “Wow, this should and must become a must.” And so you never know when you’re going to hit thme, so it’s just being consistent in your messaging and you’ll find people when they’re ready. There you go guys, I’m at the office. Going to go hang out with James Frill, get some Trello on. James Friel, AKA mister Trello. I hope that’s the name he’s still going with because he was going to get an image done and everything. I’m really excited. Appreciate you all, have an amazing day and I’ll talk to you guys soon.

Larry Becht from The Expert Media Group has a lot to say about ClickFunnels, his preferred tool of choice for setting up landing pages and funnels, especially since it now includes "Backpack" for running an affiliate program and "Actionetics" for tracking your visitors. Larry specializes done-for-you website setup and you'll want to hear his thoughts about hiring a professional to setup your pages quickly.

Larry Becht from The Expert Media Group has a lot to say about ClickFunnels, his preferred tool of choice for setting up landing pages and funnels, especially since it now includes "Backpack" for running an affiliate program and "Actionetics" for tracking your visitors. Larry specializes done-for-you website setup and you'll want to hear his thoughts […]

You're good enough now! On today's episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can't fail. Here are some interesting things you will hear in this episode: How many friends have asked Russell to build funnels for him in the last 10 days. Why it's not that hard to build funnels yourself if you follow the guidelines that Russell is handing over. And why its important for everyone to learn how to build their own funnels for their own business. So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn't want to do that. ---Transcript--- Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It's actually really exciting for a couple of reasons. First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I'm in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don't have to see any of the ads, which actually I would like to see the ads. I'm sure they are hilarious and funny and depressing all wrapped into one. But I want to see that. I don't get a lot of the noise of the election, which is kind of nice. I'm sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we've got, as you know, 100 people in the Inner Circle, which means there's 25 people coming today and tomorrow. 25 people the next two days and then next week we've got 25 and 25. So the next two weeks before the election, I'm going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don't know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what's happening around the world. They're turning the tv off and saying, “I could be better.” They are trying to be a positive change and impact on people's lives and companies and it's amazing. That's what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there's sometimes I look around and I don't have much hope or faith in people or in the world. So I'm just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys. So first off, thank you. I'm excited to be with you guys here, for those who are inner circle members. And it's been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it's been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff. So I don't have time obviously to go deep into all those things, I'm going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we'll have everybody else share all their cool stuff, which is so fun. So I basically get everybody's ideas over the next 8 days. It's going to be insane, I love it. I'm so excited as you can probably tell. But the one thing I wanted to message to you guys about, there's been this really weird, recurring theme over the last 10 days of my life. It started, today's Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I'd say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels. And they're all close friends and I don't want to just, I'm talking down about any of them, because they're all amazing people with great ideas. But they've all consistently come to me with basically, “I've got this idea, lets partner on it together and we'll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest. We probably get a dozen or so requests a day, if not more. We just can't answer them, we just ignore them or tell them no. But it's weird; it's strange when it's like your friends. Even friends that didn't even know what funnels were or what I did or anything. I see them randomly at soccer games and they're like, “Hey, so….” I'm like, “Oh, come on.” So what I want to tell them and you and everybody listening, is something that's very, very, very important. I've been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don't know what else I could possibly do, besides just doing it for you, which doesn't serve you, it doesn't serve anyone. You have to learn this process, and if you don't want to learn this process then you shouldn't be doing this. You should go back and do whatever you want to do. I don't go to my friends who are doctors and be like, “Hey man, so this is the deal, I've got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it.  Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.” That's not how it works. You have to earn it. In fact, it's been interesting since I've seen, and it's kind of one of the downsides. I've had people and I've gone and helped them. A really good example, and I'm just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they've got this thing and they don't know what to do with it. And they can't figure it out because they didn't have to earn….I just ran a red light. Crap. They didn't have to earn this, they just got it handed to them. So because of that, now they can't think on their own. They can't figure out the next step. All these other things they're stuck on. They just messaged me yesterday, “Hey Russell, um, it's not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again. And every single person I've done that with, and I'm seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven't thought through all those things and now it's almost like a disservice to them by doing it. And I don't want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I'm going to give you permission.  You are good enough today. You can do this. You just need to go and do it. You don't need me helping. You don't need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that's not what this is all about. Because if I do that, you don't learn what you need to learn. You cannot truly serve someone, I don't believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I'm going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you've mastered the marketing of that thing it doesn't matter because no one's going to know about it. “But Russell, I outsource my marketing.” Are you serious? That's like outsourcing your love making. What's the point of being married if you just outsource that crap? That's the best part. Don't you understand? Why in the world would you outsource that part of it? It's the most important thing. It is more important than the thing you were actually selling. So it' s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It's time for you to bite the bullet and just figure it out. It's really not that hard. So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I'm not saying that because eI like my book. Literally study it. That's 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven't read my book at least 5 times, you haven't read enough. You don't understand these concepts. So there's number one, read the book over and over again. Number two, I would say go……. I'm trying to get my parking ticket in the parking garage. Sorry about that. I'm driving a stick uphill, it always stresses me out. Number two, now that you've done that you've got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people's products, to see the process. Buy my products, not because I want you to give me money, I do, but that's not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over. Spend a thousand bucks. “But Russell a thousand dollars, I can't afford that.” If you can't spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who's got a thousand bugs, who'g going to let you funnel hack other guys. Because if you don't have a thousand bucks at this point to invest in your business, you don't have business having a business. I understand that, I've been broke. When I got started I was completely broke, but you've got to figure out a way to get money. Because if you don't invest something you can't do it. Third off, get a Clickfunnels account. “Oh Russell, it's so expensive.” Are you kidding me? It's not expensive. Holy crap, I can't believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we're going to make it $97 a month.” And he was like, “You're insane.” And I was like, “We're going to do it anyway.” And we did it anyway, and guess what? And then there's a $300 a month Actionetics. And people are like, “I can't afford $300 a month.” You are running a business. This is the foundation for you running the world. $300 a month, if you can't afford that, once again, go get a side job until you get $300 a month extra. It's only $30 a day. If you get a job paying  $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that. Now I remember back when I got started, because I couldn't do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that? Third off, I'd recommend you guys get certified. The Clickfunnels certification program, even if you're never going to sell funnels for other people, is amazing. It's like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you're not going through our certification program yet, do you hate money that bad that you don't want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It's a little expensive, but it's worth it. It's a lot cheaper than college or type of tuition you're doing, but go and do it. I don't even know where I'm at. There's a bunch of things. This is the key guys. It's time to immerse yourself. It's time to stop relying on Russell or anyone else. I'm putting out as much stuff as possible. I'm doing Funnel Fridays, I'm doing this, I'm doing that. Funnel Hacker TV…I'm doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don't want to do it. I want to build my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can't possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it's time to look at it as a business. When you do that, you can do this. It's not that hard, it's not rocket science. It's funny, people keep asking me,  I had a guy interview me the other day, “What's the future of funnels?” There's no future of funnels, it's the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they're all simple, easy, they all convert, and make money. Which kind of funnel should we use? There's one of five funnels. If you read the Dotcom Secrets book, there's millions of funnels you could make, I only use six funnels. That's it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It's a finite number. It's not some moving target that gets bigger and bigger. It's very finite. This is what you have to master to be amazing. That's it. So there you go. I hope that I didn't offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times. That'd be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that's the key to how this whole game is played. You guys have it easy, seriously. I don't know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn't have that when I started and I'm not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I'm really good at modeling. I look at what people are doing and say, “Wow that's awesome. How can I model that?” And I don't copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don't deviate from the model that's working. I just make little tweaks and make it my own. I'm through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that's how I do all my VSL ones, they've all been identical because that's how VSL ones convert. So I don't try to deviate or make up my own thing, I just do it the same way. Anyway, I hope that helps you guys. I'm out of here, I'm at the hotel and I'm going to go check in and hang out with the Inner Circle guys. We'll talk to you guys all again soon. Bye everybody.

You’re good enough now! On today’s episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can’t fail. Here are some interesting things you will hear in this episode: How many friends have asked Russell to build funnels for him in the last 10 days. Why it’s not that hard to build funnels yourself if you follow the guidelines that Russell is handing over. And why its important for everyone to learn how to build their own funnels for their own business. So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn’t want to do that. ---Transcript--- Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It’s actually really exciting for a couple of reasons. First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I’m in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don’t have to see any of the ads, which actually I would like to see the ads. I’m sure they are hilarious and funny and depressing all wrapped into one. But I want to see that. I don’t get a lot of the noise of the election, which is kind of nice. I’m sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we’ve got, as you know, 100 people in the Inner Circle, which means there’s 25 people coming today and tomorrow. 25 people the next two days and then next week we’ve got 25 and 25. So the next two weeks before the election, I’m going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don’t know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what’s happening around the world. They’re turning the tv off and saying, “I could be better.” They are trying to be a positive change and impact on people’s lives and companies and it’s amazing. That’s what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there’s sometimes I look around and I don’t have much hope or faith in people or in the world. So I’m just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys. So first off, thank you. I’m excited to be with you guys here, for those who are inner circle members. And it’s been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it’s been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff. So I don’t have time obviously to go deep into all those things, I’m going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we’ll have everybody else share all their cool stuff, which is so fun. So I basically get everybody’s ideas over the next 8 days. It’s going to be insane, I love it. I’m so excited as you can probably tell. But the one thing I wanted to message to you guys about, there’s been this really weird, recurring theme over the last 10 days of my life. It started, today’s Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I’d say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels. And they’re all close friends and I don’t want to just, I’m talking down about any of them, because they’re all amazing people with great ideas. But they’ve all consistently come to me with basically, “I’ve got this idea, lets partner on it together and we’ll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest. We probably get a dozen or so requests a day, if not more. We just can’t answer them, we just ignore them or tell them no. But it’s weird; it’s strange when it’s like your friends. Even friends that didn’t even know what funnels were or what I did or anything. I see them randomly at soccer games and they’re like, “Hey, so….” I’m like, “Oh, come on.” So what I want to tell them and you and everybody listening, is something that’s very, very, very important. I’ve been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don’t know what else I could possibly do, besides just doing it for you, which doesn’t serve you, it doesn’t serve anyone. You have to learn this process, and if you don’t want to learn this process then you shouldn’t be doing this. You should go back and do whatever you want to do. I don’t go to my friends who are doctors and be like, “Hey man, so this is the deal, I’ve got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it.  Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.” That’s not how it works. You have to earn it. In fact, it’s been interesting since I’ve seen, and it’s kind of one of the downsides. I’ve had people and I’ve gone and helped them. A really good example, and I’m just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they’ve got this thing and they don’t know what to do with it. And they can’t figure it out because they didn’t have to earn….I just ran a red light. Crap. They didn’t have to earn this, they just got it handed to them. So because of that, now they can’t think on their own. They can’t figure out the next step. All these other things they’re stuck on. They just messaged me yesterday, “Hey Russell, um, it’s not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again. And every single person I’ve done that with, and I’m seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven’t thought through all those things and now it’s almost like a disservice to them by doing it. And I don’t want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I’m going to give you permission.  You are good enough today. You can do this. You just need to go and do it. You don’t need me helping. You don’t need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that’s not what this is all about. Because if I do that, you don’t learn what you need to learn. You cannot truly serve someone, I don’t believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I’m going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you’ve mastered the marketing of that thing it doesn’t matter because no one’s going to know about it. “But Russell, I outsource my marketing.” Are you serious? That’s like outsourcing your love making. What’s the point of being married if you just outsource that crap? That’s the best part. Don’t you understand? Why in the world would you outsource that part of it? It’s the most important thing. It is more important than the thing you were actually selling. So it’ s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It’s time for you to bite the bullet and just figure it out. It’s really not that hard. So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I’m not saying that because eI like my book. Literally study it. That’s 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven’t read my book at least 5 times, you haven’t read enough. You don’t understand these concepts. So there’s number one, read the book over and over again. Number two, I would say go……. I’m trying to get my parking ticket in the parking garage. Sorry about that. I’m driving a stick uphill, it always stresses me out. Number two, now that you’ve done that you’ve got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people’s products, to see the process. Buy my products, not because I want you to give me money, I do, but that’s not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over. Spend a thousand bucks. “But Russell a thousand dollars, I can’t afford that.” If you can’t spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who’s got a thousand bugs, who’g going to let you funnel hack other guys. Because if you don’t have a thousand bucks at this point to invest in your business, you don’t have business having a business. I understand that, I’ve been broke. When I got started I was completely broke, but you’ve got to figure out a way to get money. Because if you don’t invest something you can’t do it. Third off, get a Clickfunnels account. “Oh Russell, it’s so expensive.” Are you kidding me? It’s not expensive. Holy crap, I can’t believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we’re going to make it $97 a month.” And he was like, “You’re insane.” And I was like, “We’re going to do it anyway.” And we did it anyway, and guess what? And then there’s a $300 a month Actionetics. And people are like, “I can’t afford $300 a month.” You are running a business. This is the foundation for you running the world. $300 a month, if you can’t afford that, once again, go get a side job until you get $300 a month extra. It’s only $30 a day. If you get a job paying  $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that. Now I remember back when I got started, because I couldn’t do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that? Third off, I’d recommend you guys get certified. The Clickfunnels certification program, even if you’re never going to sell funnels for other people, is amazing. It’s like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you’re not going through our certification program yet, do you hate money that bad that you don’t want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It’s a little expensive, but it’s worth it. It’s a lot cheaper than college or type of tuition you’re doing, but go and do it. I don’t even know where I’m at. There’s a bunch of things. This is the key guys. It’s time to immerse yourself. It’s time to stop relying on Russell or anyone else. I’m putting out as much stuff as possible. I’m doing Funnel Fridays, I’m doing this, I’m doing that. Funnel Hacker TV…I’m doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don’t want to do it. I want to build my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can’t possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it’s time to look at it as a business. When you do that, you can do this. It’s not that hard, it’s not rocket science. It’s funny, people keep asking me,  I had a guy interview me the other day, “What’s the future of funnels?” There’s no future of funnels, it’s the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they’re all simple, easy, they all convert, and make money. Which kind of funnel should we use? There’s one of five funnels. If you read the Dotcom Secrets book, there’s millions of funnels you could make, I only use six funnels. That’s it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It’s a finite number. It’s not some moving target that gets bigger and bigger. It’s very finite. This is what you have to master to be amazing. That’s it. So there you go. I hope that I didn’t offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times. That’d be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that’s the key to how this whole game is played. You guys have it easy, seriously. I don’t know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn’t have that when I started and I’m not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I’m really good at modeling. I look at what people are doing and say, “Wow that’s awesome. How can I model that?” And I don’t copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don’t deviate from the model that’s working. I just make little tweaks and make it my own. I’m through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that’s how I do all my VSL ones, they’ve all been identical because that’s how VSL ones convert. So I don’t try to deviate or make up my own thing, I just do it the same way. Anyway, I hope that helps you guys. I’m out of here, I’m at the hotel and I’m going to go check in and hang out with the Inner Circle guys. We’ll talk to you guys all again soon. Bye everybody.

Steve: Hey, everyone. This is Steve Larsen and welcome to Sales Funnel Radio.   Speaker 4: (music starts) Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best internet sales funnels. And now, here's your host, Steve Larsen. (music ends)   Steve: All right you guys. Hey, I am super excited. Today I've got two very special, kind of unique guests on the podcast. As you guys know, a lot of times, I record my own thoughts on things that Russell and I are doing to make marketing awesome, but I like to go and interview other people as well. Today I've got on the show with me, it's Dallin Greenberg and Kristian Cotta. These guys have a pretty awesome unique way for building funnels. Anyways, I want to welcome you. Thanks for joining me.   Dallin: Appreciate it.   Kristian: What up.   Steve: Hey. I actually was thinking about it and Dallin, I don't even remember how we actually met. It wasn't that long ago, was it?   Dallin: Ah, no, not very. Just a couple weeks.   Steve: Just a couple weeks ago.   Kristian: I think Dallin met you the way that him and I kind of joke about he's the black box back alley hacker. He does all the ...   Dallin: If there's someone I want to meet, I find a way.   Kristian: He's the unconventional guy. You won't find his practices in a book or a manual.   Steve: Crap, that makes me a little nervous.   Dallin: Yeah, don't mess ... I told Kristian the other day ...   Kristian: Not black hat, black box.   Steve: Yeah. We can call it whatever we want, right? No, just kidding.   Kristian: Yeah.   Steve: Well, hey thanks for-   Dallin: I told Kristian, the other ... Oh, I'm sorry.   Steve: No, no, you get a say. Thanks for letting me wake you up at the butt crack of dawn and still being willing to share some cool stuff.   Dallin: Yeah.   Steve: How did you guys start meeting or working with each other?   Kristian: I'll let Dallin take that one.   Dallin: Yeah. I was working on a kind of unique project. We had a guy up in Scottsdale that owns a software. He's the developer. It's a software that does algorithmic stock trading and he was stuck with his marketing. He's a big guy. He's got a lot of stuff going, but anyway, we were trying to help him get some plans going.     I had actually watched Kristian on Periscope. I'd met a lot of guys on Periscope and one day I noticed Kristian was actually in Chandler, which is only a few miles away from me. Like I said, if I see someone, I'm going to find a way to meet him, so I'll comment in his Periscope a few times and little by little, end up getting his contact info. Day later we're in a Starbucks together talking about a plan that we can do, well I was more impressed with Kristian, what he was doing. My partner that I was working on with this marketing plan for this software developer, we were on kind of different pages. I have a background in sales and Kristian's dynamic was a little more my still, so my partner ended up leaving and I ended up asking Kristian, "Hey, is there anything on the side that you're working on or that I think we can do together?"   Steve: Mmm.   Dallin: Badda bing badda boom. We've ... I feel like it's the perfect love story. We've been hanging out pretty much ever since.   Steve: As long as he says the same thing, I guess that is true, right?   Dallin: Yeah. Yeah.   Kristian: Yeah, no. The funny thing, Steve, about Dallin is I'd been with ClickFunnels, I was one of the first 50 people that signed up for the beta version of ClickFunnels.   Steve: Wow. You're from the dark ages, Man, that's awesome.   Kristian: Dude. Yeah. We were just talking yesterday because we literally I mean the crazy part ... I'd been so resistant to start using Actionetics.   Steve: Yeah.   Kristian: Until I had to transfer from Infusionsoft to AWeber, AWeber to ActiveCampaign and we're trying to do something and it's like, "Dude, why don't we just use Actionetics?" It's all in here." I'm like, "Fine." We're switching everything over and I needed ... I'd been doing funnels and learning about ... like when I first signed up for ClickFunnels, I didn't know what a funnel was. I wasn't even sure what Russell had explained to me. It just sounded so cool and I was like, "Dude, I'm going to figure this thing out because what he's talking about and the numbers, I'm like, "That's what I need to be doing. That's it." I been doing this for two and a half years, which is kind of a long time in funnel years.   Steve: Yeah. Yeah, it is.   Kristian: It's not really that long of a time in regular terms, but I got on Periscope and started kind of talking about my business. At the time, I was trying to grow this fitness, be an online fitness guy.   Steve: Yeah.   Kristian: I'd used funnels to grow an email list of 3,500 people and I got on to Periscope and nobody cared about the fitness. They wanted to know how I was growing my email list and how I was doing my, how was I doing this business.   Steve: Interesting.   Kristian: Then I kind of became one of the funnel guys on Periscope and was a speaker at the Periscope Summit. I got this notoriety on Periscope for, they call me the King of Funnels. I'm like, "No, guys. I know some really big funnel guys on Periscope." They're like, "No, King of Funnels."   Steve: Wow.   Kristian: It's been like two and a half years of this little journey of learning funnels where it's been ... I'll tell you the three guys I credit everything to are Russell, Todd Brown and [Lo Silva 00:06:09].   Steve: Mmm.   Kristian: I actually had just finished the PCP coaching program with Todd Brown and those guys. Dallin, when he came to me was like, "Dude, this stuff you're talking about is awesome." I said, "Well, let's, I need a guy that gets it. That is driven and ... " that was Dallin. Now we've got this little, little agency we're trying to scale.   Steve: That's awesome, because good partners are hard to find. I remember I started doing this back in college. My buddy and I were driving traffic for Paul Mitchell and we were doing all this stuff. I ended up firing, going through nine different partners. It's cool that you guys found each other, you know what I mean? That's pretty rare just right there.   Kristian: Yeah. If you go back and talk about Dallin's ... there's a couple of key things that I was looking for, because I have an entire course. You love Periscope. I saw some of your Periscopes on YouTube and ...   Steve: Dang it. Man, those were the new days for me.   Kristian: Yeah. I was a speaker at the Periscope Summit in January.   Steve: Cool. Wow.   Kristian: Dallin's helped me develop this program and it's something that we've rolled out in beta and we're going to roll out as a digital product. It's called the Live Video Funnel. I've been working with Todd Brown and the guys at MFA on the entire sequence and the packaging and all that kind of stuff. They're calling Kurt [Malley 00:08:00] speaking at Marketing Funnel Automation Live in October and one of the things they're saying is that the biggest opportunity of 2017 is, they call it the Facebook Live Funnel, but I'm going to let you guys in on a little note. Facebook Live and Periscope don't work the same way. Even though they're both live video, they're different, so Dallin ... I needed somebody to help me with that aspect. I couldn't ... to be honest, you know this Steven,   Steve: Yeah.   Kristian: I couldn't do all that, every single thing, every single aspect of a funnel.   Steve: No.   Kristian: The script writing, the copy writing, the editing, the videos for the VSL's, the strategy, the email marketing sequences, all the social media.   Steve: Yeah.   Kristian: What I'm really good, compliments what Dallin's really good at, like I said, his ability to get in on Facebook and recruit people. He has this really strong sense about building a team, which is one of those things that ... we both get along with people, but Dallin's good at that recruitment process. When you want to build and scale something and you need the right people, you need somebody like that.   Steve: That's awesome. That's awesome. Yeah, it's hard to find that stuff. Dallin, you and I, we were talking a little bit about some of the trials you guys went through. Obviously individually you do, but you guys met each other, what have you guys been working on and I guess what was the ... What are some of the issues you guys have run on, I guess, getting to where you are. You know what I mean?     Unspoken stories, you know that where none of us put in our marketing hardly ever unless it's part of our sales letter. "I was in the dumps, but now I'm flying high." These are like, really what kind of issues did you guys run into what you're doing now? What are you doing now, first of all?   Dallin: Well, the majority of our issues actually are from more individual sides. We're actually doing really good with our projects together.   Steve: Mmm.   Dallin: Your typical issues you run in together are testing. That's what funnels are, right, it's testing, testing, testing, testing. There's always that down side until you ... it's just a numbers game, right, until you find something that works. As far as the personal side, because I believe that this kind of runs, this is the fire that's on the inside, the Y factor from what I call it, right. My background's in sales, so I did door-to-door for years. I think, Steven, you've mentioned that you flirted with that a little bit but, I was really good at it.   Steve: Yeah. Yeah. That's like, I'm sorry to interrupt, but that's one of the best educations I've ever had.   Dallin: Yeah. Yeah.   Steve: I've got a marketing degree and I don't know what I learned from it. You know?   Dallin: Well, that's actually just what I was going to say. I was going to school for business and marketing and be honest, my classes were super redundant. I hated them. I was like, "Man, this is for years I've been planning on doing this and ... " Anyway I got into sales and I did pretty good at it. I just kept going. I ended up doing more recruiting and for six, seven years going out on the summers and taking a team out and helping manage and recruit and sell.   Steve: Yeah.   Dallin: You learn so much from just talking to people, the sale cycle, funnels, a different type of funnel, right?   Steve: Yeah.   Dallin: Learning how to build value to the point where it doesn't matter what you ask for money, because they love it so much that they're going to buy. It taught me a lot. Well, long story short, I made my transition. I was doing alarms and home automation. I made my transition with this solar boom.   Steve: Mmm.   Dallin: Solar's on fire and fortunately for us, we live in Arizona, one of the sunniest places in the world. Solar was hot, but a lot of stuff was happening politically. A lot of the utilities are trying to shut down solar here just because of different costs. It's a mess. They succeeded and actually the utility ... There's two main utilities in Arizona. They succeeded shutting down solar where I live.     In order for me to get work, I'd have to go an hour a day just to prospect clients, let alone keep my pipelines, my relationships, my contracts, everything going, because they're longer projects. It was really funny because I was really bummed because I was really excited about this transition. It was a huge jump for me because we were so comfortable with what we were doing, making awesome money and it was kind of just this really big leap of faith. Well, last April, fast forward a little bit, last April, our little girl, our daughter, she was four years old. She got diagnosed with leukemia.   Steve: Oh man.   Dallin: When that happened, we literally were going to leave for another summer, two days after she was diagnosed. It was crazy. Everything was just happening and days and days and days sitting in the hospital. I had always wanted to do something online my whole life, but I didn't want to ... I didn't know exactly what was happening. I didn't know where I wanted to put my foot in. I didn't want to mess with inventory and selling one off things. I wanted to do something on a big level. I just didn't know how to do it.     In the hospital you got a lot of time to yourself and so I'd study these things. I'd start looking at different processes. I'd find patterns. I would sign up for everyone's email list, not because I cared about their product. I wanted to see their system. I wanted to study the funnel. I wanted to study the email sequences and I started seeing the patterns.     That's when I kind of got into a lot of this other stuff with Periscope and live stream. I was like, "Man, this is the future. I get it." I think every guy that's doing any sort of digital marketing has a day where they, it kind of clicks and they say, "Holy smokes. I can really ... This is powerful. This is how you can reach a lot of people." What everyone wants to do is have a voice and do something.     I ended up switching my major, going to school for persuasion and negotiations were my sayings. I was a business communication major and I had that emphasis in persuasion and negotiation. Looking back on everything now, it was just perfect. Everything kind of worked out really, really good. I was kind of like, my little side, so we really hit this kind of rock bottom where it was like ... financially we took a massive hit because I wasn't able to go out, drive an hour and do all this kind of stuff. This last year-   Steve: Yeah. You needed to be home. Yeah.   Dallin: This last year has really been an investment of my time and I just kind of feel like I went back to school. I feel like I'm getting way more out of this school than four years of collegiate, right?   Steve: Easily. Man, how's your daughter now? If you don't mind me asking.   Dallin: She's awesome. She's in a maintenance phase right now, got another year left of treatments, but she's ... hair's back and muscles coming back and went back to school. She's in a really, really good spot right now. Appreciate it.   Kristian: She's strong too. You should see her.   Steve: Really?   Dallin: Yeah.   Steve: That's amazing.   Dallin: It's from everything that she went through. She got down to, had to relearn to walk, lost all her muscles. She was a little skin and bones and now she's this little muscle ball.   Kristian: Now she's a beast.   Dallin: She's awesome.   Steve: I appreciate you guys sharing that kind of stuff. I mean it's ... because most of the ... I've never interviewed anyone on this who hasn't gone through something crazy, you know. It's not like the path is always clear, either. Usually it isn't.   Dallin: Yeah.   Steve: There's a lot of times I wake up and come here, I'm like, "I don't even know. I know I got to work on something, but I don't know what." It's like going through this hazy fog, so I appreciate that. Then there's all the personal side and all the things going on. Yeah, I first started getting into this stuff, little bit similar with door-to-door sales. I started looking around going, "What the heck?" We're driving out and there's all these billboards everywhere. I was like, "People call these things ready to buy." I'm knocking on people's doors all day long and they're not wanting to buy it when they wake up. I've got to go convince people who weren't planning on spend money. Like, "How do I do this?" I start putting ads everywhere and that's how I started getting phone sales and stuff. I was like, "There's something to this." Anyways, I-   Dallin: See, that's funny because I was kind of the same person. All the other managers are, "Dallin, stop trying to reinvent the wheel. It works."   Steve: DS, yeah.   Dallin: DS, this. I'm like, "No, guys. There is a better way." My motto in everything in life is there is always a better way. I don't care what you say and what's working. Something can be tweaked and something can be done to scale.   Steve: Yeah. Yeah, definitely.   Kristian: Which is funny, because Russell always says, "You can tell the pioneers because they're lying face down with arrows in their back."   Steve: Yeah.   Kristian: I guess in this case, it wasn't really pioneering. You were trying to find the people laying face down.   Steve: Yeah. Yeah.   Dallin: Yeah.   Steve: Side stepping all the other people who were already face down because they knocked 400 doors that day, right?   Dallin: Yeah, seriously.   Steve: What are you guys working on right now though? You guys mentioned that there's some awesome things going on. What's your current funnel, if you don't mind talking about that? [inaudible 00:18:19] sounds like, maybe ...   Kristian: Dallin said like perfect timing. I feel like it has been. We joke about being a startup because ultimately we are, to the point that we're even in the process of creating our business plans and our SOP's and all that kind of stuff, so that we can talk to some investors. We have some investors that we're talking to in order to really have the capital that we think we need to be able to scale this thing quickly, instead of Facebook ads tested at $10 a day for 50 weeks.   Steve: Yeah. Yeah.   Kristian: Yeah. The whole reason I got into learning funnels was, you guys talked about door-to-door sales and I have 15 years of commercial real estate experience. I worked with clients like L.A. Fitness and McDonald's. I represented McDonald's for the state of Arizona and Burger King and Taco Bell, so pretty big name companies.     There's a lot of guys that would be happy with that, but the problem I had was that I kept looking at the deal size of what I was doing. It was constantly kind of like this feast or famine situation where you either had a huge check or you had nothing. Literally, nothing. It kind of got to the point where I was like, "Man, there's a better way to do this." Very similar. You guys hear the consistent theme here? There's a better way.     That was kind of the first step of me saying, "I'm going to figure out how to streamline this" so that it wasn't even so much ... I just kept seeing all the guys that were buying the properties doing all these big deals. They weren't even in real estate. They had these other businesses that were generating cash flow and here I am putting these deals together that are making, Dallin and I had this exact conversation, making these guys over a million dollars and they're like, "Oh hey, thanks. Here's 40 grand."   Steve: Yeah. Yeah.   Kristian: What's wrong with this equation? I'm the one that did the whole thing, the financials and all that. I just didn't have the money. That was the start of it.   Steve: Yeah.   Kristian: Then you add on top of it that we got into a network marketing company and did really well, but we got stuck right under about 10 grand a month for like 18 months. It turned into another full time job where I was 40, 50 hours a week at every Starbucks from east to west meeting people. I'm like, "This is not working."   Steve: Yeah.   Kristian: Those two combined, I was like, "If I get online, I can figure out how to do both of these. I don't have to pick because I can leverage myself."   Steve: That is kind of the funny thing I learned about ... because I got into an MOM. I went and did exactly what my upline was saying. Got 13 people my first move.   Kristian: Oh, wait, your [inaudible 00:21:42] not duplicatable.   Steve: No. Not at all.   Kristian: I don't care. If I find enough of the right people, it won't have to be.   Steve: Yeah. Yeah. My first month, I recruited 13 leeches. Man, they wouldn't do a dang thing unless I was like pushing them in the back with a cattle prod. I was like, "Ah. There's got to be a better way to do this." That's why I took it online and did a lot better. I definitely relate with that.   Kristian: Yeah. The crazy part about this is, like Dallin was saying, he's, shoot, some of the advanced strategies ... Dallin's has this like ... he understands and can see what the outcome is that we're trying to do. He gets it. He gets the whole flow and process of this, of how funnels work. He's been studying them. I just think for a big part, he just needed to connect certain pieces and be able to see what's going on behind the scenes that you can't see online.   Steve: Yeah.   Kristian: We talk about ... the hardest part about knowing how to do funnels is focusing because when you understand it and it clicks and you realize what you can do, it's like .... Someone starts talking you're like, "Oh my God. I know how to make money with that. Oh my God."   Steve: Yeah.   Kristian: It's like entrepreneurial ADD exacerbated.   Steve: Yeah.   Kristian: Forget entrepreneurial ADD. This is like an entrepreneurial ADD addiction.   Steve: Yeah.   Kristian: That's the issue, so we've had to get very focused on okay what's the quickest and most pressing thing at the moment that we can make money with, so that we can reach our long term goals. Like I said, Lo Silva is one of the guys that I credit a lot of what I learned from. There's three little things that I take from them and that's think big, start small, scale fast.   Steve: Interesting. Think big, start small, scale fast.   Kristian: Yeah, that's kind of our little mantra.   Dallin: Yeah. That leads into basically what we're doing now. Our whole plan without getting too much into detail is we have a very, very big picture. Just like a funnel, we have our personal value ladder. Our big picture is more in investments, real estate, things like that. Those are our high tickets. Right.   Steve: Yeah.   Dallin: For the time being, we need to make sure that we couple that with clients, so we have our lead gen system, our agency that's doing multiple things, SCO work and funnels, and social media strategies and management and that way it can help us scale. Our agency essentially fronts the bills and I guess the best way to put it is we want everything that we do to be self-sufficient. If we build something, the entire goal-   Steve: Keep it in hands.   Dallin: Well, yes and no. The entire thing is for that project to sustain itself, so you understand once you get going with your Facebook marketing and such, it gets to the point where you reinvest X amount back into it. Then it lives, it breaths on it's own kind of. It just needs to be monitored, right.   Steve: Yeah.   Dallin: If we have this solid balance between us of we have clients coming to us for done-for-you services, that's awesome. That's cash. That keeps us busy. That keeps workers of ours busy. Then in the meantime, if we can couple that with 40, 50% of our other time for in-house projects, because Kristian and I already have entrepreneurial ADD, we're always thinking of ideas. We always have something going on or a lot of times a client that comes in has something that sparks an idea.   Steve: Yeah.   Dallin: We'll, like you said, we'll keep them in-house and then we funnel them. We get them to the point where they self-sustain and all of a sudden, we have our house projects, our client projects and it's just a very healthy business model. You don't see a lot of very sustainable and scalable models. You know what I mean?   Steve: Yeah.   Dallin: Especially, because I've been with very, very, very big companies with these companies I've sold for and you find ... one of the things I like to do is study patterns and development. I'm really into the business development side of things. You look at the ones that have made it, that have succeeded and that are scaled to the massive, massive billion dollar companies and that's kind of what they do. They make sure they have kind of that happy medium, that solid balance in all these different areas and factors and that's kind of what we're trying to do.     One of the projects we're working on right now is a political campaign funnel. This is just one that's easy to scale and we're just pretty much hacking it and taking advantage events which one of the things coupling social media with funnels is current events, man. That's, they kill. If you can find something trending and good and that has ... that you can milk for a long time, you better believe we're going to find a way to make, pinch money out of it, right.   Steve: Yeah. Isn't it the-   Dallin: I'll let Kristian talk about that.   Steve: The political campaign funnel, is that the one you downloaded I think from Sales Funnel Broker?   Kristian: Ah, no.   Steve: Maybe that was you, maybe it wasn't. I don't know. There's some guy, he downloaded it and came back and he's like, "This is the coolest thing ever." I was like, "Just the share [funnel 00:27:53] free one I got from someone else. Glad you like it."   Kristian: Yeah, no. I got the idea from actually from Funnel ... I got part of the idea from Funnel U. To be honest, as much as we know about funnels, something clicked when I watched Russell's video inside the membership site for the political bridge funnel, where it was like, "I see it." It was that coupled with the, the funnel stacking I got that whole idea of moving them from a front end funnel to a webinar funnel to a high ticket and how you stack those.   Steve: Sure.   Kristian: Bridging and when all the sudden the bridging made sense to me, I said, "Oh my God." Just like what Dallin was talking about here. Ultimately our goal is to, take the same amount of time to do all this work to go and work with somebody and do a commercial real estate transaction, where we're an investor or we're buying the property and people are investing with us, as it does to sell a t-shirt. Just time is time, it's just the size of the value and how you frame your mind around it. We are in the process of growing our agency. The whole point of it is to, if you think of construction companies, really good construction companies constantly have work that's in place to keep their employees working, so that they have the best team, right.   Steve: Mmm. Yeah.   Kristian: That's what they're always talking about is we just have to keep work so we can keep these guys busy. It's not about keeping them busy, but we also want to have the team in place because ultimately when we have our ideas, we can get them shipped quicker.   Steve: Yeah. I've been approached by a few people lately and they're like, "I got these awesome guys. I absolutely love them." He's like, "What work do you have? I just don't want them to go anywhere else." He's like, "I don't care what it is. I just got to bill."   Dallin: That's exactly what it is.   Steve: Yeah, interesting.   Kristian: Yeah. That's the idea, but to get back to what we're doing right now is I got the idea of how Russell explained the political bridge and my dad had ordered 100 t-shirts from my best friend. My best friend did all the screen printing for the Super Bowl in Santa Clara.   Steve: Jeez.   Kristian: He's got one of the largest screen printing companies on the west coast, based here in Phoenix. He has a company very similar to what Trey Lewellen started with Teespring.   Steve: Interesting.   Kristian: He's set in and he came to us and said, "Hey, why don't you partner with me and just handle the marketing on this." He's talked to me about doing some marketing for them for different aspects of their company. Now we're working together and the whole idea came up I said, "Well, you know what? I think I can do it." Before I was hesitant because I was like, "Well, I'm in the digital media space. I'm selling digital products." That was big hangup was I've got to sell to these entrepreneurs.     Then when this political bridge funnel that Russell talked about when he talked about how you move people from this list to this list, I went, "Oh my God. I can build a list in anything. I can just bridge them." It was a combination of that video inside of Funnel U and my participation in Todd Brown's PCP, Partnership Coaching Program, where they were really working on educational based marketing, and script and copy writing. The confidence level in my own ability to write copy had shifted to where now MFA is outsourcing some of their done-for-you client work to Dallin and I and having me write copy and script for their video sales letters.   Steve: What?   Kristian: Yeah.   Dallin: That's real, man.   Kristian: That tells you the ...   Dallin: We scale fast. Remember that third principle. We scale fast.   Steve: Yeah. Yeah. I wrote all those down. That's amazing. What's funny is that people don't realize that it literally is the exact same amount of work to do a small company as a big one.     My buddy, I mean as far as building a funnel and things like that, my buddy and I were building an [inaudible 00:32:11]. It was the first funnel I ever built with ClickFunnels and it was a smartphone insurance company and we were ... we got out of that for a lot of reasons, but it was interesting though because I was building it. We put it all out. That's actually when I got into ClickFunnels and it was right after ClickFunnels left beta. I was like, "Hey, I'm going to build this whole thing out before my ClickFunnels trial runs out." I'd never built one and I just killed myself for the next little while. We got it out.     Then this guy approaches me in Florida. He's like, "I need a funnel for some of my ..." He was selling water ionizers or something. I was like, "Oh man. This is a big company. They're already making a couple million a year." I was blown away. I was like, wait, this is the same exact amount of work as it was for the small little startup. Anyways, I thought that was interesting you said that.   Kristian: Yeah. That's what we talk about is that it's easier to work with those bigger companies. They get it.   Steve: Yeah.   Kristian: You work with the smaller companies and they're worried about how much money it's going to cost them. The reality is that the more we put ourselves in a position to work with guys like you and Russell and guys like Todd and Lou Coselino and David Perriera and all them at MFA, they're saying, "Man, why are you, how come you're not charging double and triple?"   Steve: Yeah.   Kristian: Dallin and I are sitting here like seriously if they're willing to pay us to write scripts for, to outsource their ad copy to us for some of their client work, what's that say? I mean, we're literally working with, doing work for the guys that are considered the best in the industry.   Steve: That's ... Yeah. Yeah.   Kristian: It's just a mindset shift is what it is. That has made it a little easier to have a conversation with someone and say, "You know what? We can take on this project. Here's how much it is."   Steve: Yeah.   Kristian: They're like, sticker shock. Well, sticker shock. You can go and just have someone build the pages for you, but it's not going to convert. I know that for a fact because copy os what converts, right.   Steve: You know Tyler Jorgensen?   Kristian: You know what, it sounds familiar. I think I-   Steve: He said the same thing to me. He's like, "You charge 10 grand to build a custom funnel?" I was like, "Yeah." He's like, "Why not 15?" I was like, "I don't know. I'd never thought about that before." I thought 10 was kind of the mark. He's like, "No, no, no, no. I'd do 15, 20, 25." I was like, "You've got to be kidding." That is is just a mindset shift. You'll get better people to build for anyways, whatever it is.   Kristian: The big thing for us-   Dallin: True and at the same time ...   Kristian: Yeah, I don't know.   Dallin: You there?   Kristian: Yeah, you cut-   Steve: Kind of lost you there.   Kristian: The big thing for us is really to build a team, Steve, and to have that team in place and be able to have people that focus on all the different areas of the funnels, so that they get really, really good at that. They don't have to know the whole process because that's what I've spent the last two and a half years doing, right.   Steve: Wow.   Kristian: They can be part of this and be part of building something and helping these clients and really enjoy what they're doing. Then, like I said, when we have these ideas we can ship them. I know you want to know and your audience probably wants to know what it is that we're doing, which is what got you in. I mentioned my friend, Bryant. He's got this company like Teespring. He's got everything in place to roll this out. We had this idea for how to start doing that. We took advantage of knowing that the campaigns going on right now. I mentioned to you I think my dad bought like 100 Trump t-shirts from him. I was like, "Those are really cool shirts." My dad's like, "Yeah, man You should do this funnel stuff and figure out how to sell these to everyone. Look how crazy everyone is about Trump. Trump's going to kill it." At the time, it was still in the Republican Primaries. I'm like, "Well, I don't want to go build a funnel."   Steve: Yeah.   Kristian: "Then trump doesn't win the primaries." But as he started pulling away I'm like, "Oh, let's start testing some stuff." We tested one funnel and surprisingly the Facebook campaign got a lot of clicks, but there wasn't a lot of opt-ins and conversions on the funnel. What it did and I think this is one of the biggest skill sets that people who are elite develop versus people that are frustrated and saying this isn't working for me is understanding the information that they're getting and what to do with it. You might not have a winning campaign or a funnel that's making money, but to understand what kind of info you're getting and how to use that to do the next thing is that whole testing process is what separates those that are killing it from those that are getting killed. That first funnel that we did, didn't make money. Not at all.   Steve: Yeah.   Kristian: I mean it lost $1,200. I went to Dallin and I said, "Dude, this is awesome." He's like, "Huh?" I said, "Look at the retargeting list that we got." Then we went and we tweaked this and I said, "What if we change the front end," and at that time Mike Pence had just been named Trump's VP. I'm like, "Who the hell is Mike Pence? I never heard of this guy before." I started asking people, they're like, "No." Unless you're from Indiana, you don't know who Mike Pence is. I go, "Should Trump have picked Mike Pence? Isn't there someone else." I'm like, "Boom. Is there a vice presidential debate in the Republican Party?"   Steve: Yeah.   Kristian: We created a little mini survey around is Mike Pence the right one. First of all, you've got all these people that love Trump and they're hardcore republicans and now you're creating an internal debate. Everyone wants to voice their opinion, but they don't want to be judged.   Steve: Yeah. People get pretty intense about that for sure.   Kristian: Yeah. We created a mini survey.   Dallin: Oh yeah.   Kristian: We created a mini survey and we had this retargeting list from the first time and we started running ads. I didn't expect and I don't think Dallin either, that it was going to do as well as it did, but I mean, we had in less than 12 hours, we had 500 email opt-ins.   Steve: What? Oh my gosh.   Kristian: I was like, "Oh my God." I'm like, "Holy crap." I'm like, "What the hell's going on?" Of course the first goal is to try and get the funnel to break even. What we had to do was we were getting so much information so quickly that we really had to be on our toes and make adjustments and modifications. What we figured out through the first week of testing this is there's so much activity on this funnel. Just to give you the stats, after what was Dallin, really 6 days of running the ads, we got 2,600 email subscribers?   Dallin: Five and a half, yeah.   Kristian: Yeah. Five and a half days, we got 2,600 email subscribers.   Steve: Wow.   Kristian: K, the funnels not at break even, but here's what I want whoever's listening and whoever wants to take this information understand is the testing process. We figured out between two front end offers-   Steve: Which one was the winner.   Kristian: Which one's working better.   Steve: Yeah. Which one's the awesome one. Yeah.   Kristian: It's still not winning. Our free plus shipping is not, it's not helping us break even. The reason for that is because we're getting so many opt-ins. On a normal free plus shipping, you're not getting as many people clicking on the ads, right.   Steve: Right.   Kristian: Well, we're getting 5, 6 times the amount of people subscribing to the email-   Steve: Would you, in that scenario, would you ever try and get even less people. It'd be counter-intuitive maybe, but I would just start tweaking the free plus shipping, I guess.   Kristian: No. No. Well, no. We can't-   Dallin: The strategy-   Kristian: Yeah. We can't really tweak it because it's not like we're going to offer anything cheaper than free plus shipping. When you start looking at all the different things we can offer, there's not a lot of options, but here's what Dallin and I have figured out is that we think we've created a new funnel. It's not really new in the sense of what you and I and Russell and all these other guys think of.   Steve: True.   Kristian: In terms of Russel and [Daygin Smith 00:41:29] coming up with the black box funnel, right.   Steve: Yeah.   Kristian: It's just soft offer funnel, a front end soft offer. We think that we've come up with what we call a backdoor funnel.   Steve: Interesting.   Kristian: You get so many people on your email list. You get as many people to take the first offer and you get as many people to take your upsell as possible to figure out how close to break even you can get. If you look at 2,600 people, we go back and look at the numbers, only about 115 of those 2,600 ever saw the offer.   Steve: Huh.   Kristian: Now we have an opportunity to present those people with the offer again. Well, how do you do that in a way that's going to get a lot of people to open the e-     All right. Want me to ...We cut off here at the point of high dramas. As I was mentioning, we got so many email subscribers and such a lower number based on the email subscribers because we didn't expect to have that many, that we still weren't at break even, but we have a ton of people that we can show an offer to. It's a little different obviously because our price points ... We're doing apparel and things like that.   Steve: It's like delaying the offer almost on purpose, right. I mean this is ... awesome.   Kristian: Yeah. Remember, we started this whole thing with a survey, right, something that people were very passionate about, so a lot of polarity in there. They want their opinion-     They also want to know what everyone else thinks, where they fall in line here. We thought, "Oh my God. Somebody that votes, that voices their opinion, takes the time to put a vote in wants to know what the results are." We created a results page that shows them the results and has a special offer that all those people haven't seen. When we send it in the email and we tell them here's the results of the survey, the open rates are and the click through rates are sky high.   Steve: How long are you waiting to actually send them this results page?   Kristian: A couple of days, so-   Steve: Oh really. Wow.   Kristian: Yeah. I mentioned Actionetics. The whole reason that we started doing this is because we wanted to ... since we're having people take a survey and we're offering them this gift, we want to make sure we get as many people that take us up on that gift for taking the time to vote. We have a few of those triggers built in there, "Hey, don't forget to grab your free gift. We noticed you took the time, maybe something happened. Go back here and grab your gift." Then we make sure that everybody sees the results page a couple of days later.   Steve: A couple of days. That definitely is a different style for sure. You don't think that hurts conversions at all?   Kristian: No, I mean. It's a survey, right?   Steve: Sure.   Kristian: The point of high drama and the suspense and all that. We're still testing it, again, like I mentioned earlier that the biggest thing I think that separates those that are successful and those that aren't is to understand the type of information that you get.   Steve: Yeah.   Kristian: We may found out that we need to send the results sooner, but we don't know. We've got to test.   Steve: It's interesting positioning too of you saying, "Hey. It look's like. Thanks for taking it. Here's your results. I don't know if missed this, but just jump back and get that." That's interesting. Like they missed it. They missed the gift.   Kristian: Yeah. Yeah. "You forgot to grab your gift." That's our first step and then in the email that comes after they've taken the survey, "Hey, we're in the process of tallying up the results. We'll send them to you as they're updated."   Steve: Interesting. It keeps the loop open, basically.   Kristian: Hmm-hmm(affirmative). Exactly. Exactly.   Steve: Man, that's awesome. Well, hey is there a URL that we can go check that out on? I don't want to pollute or dilute any of your stats, so if not that's fine, but ...   Kristian: Yeah. We're just running ads to this right now.   Steve: Good.   Kristian: We're in the process of, like I said, this was just an idea that my dad came up with. I've got to give him credit for the initial idea, but now it's turned into kind of a new business entity, right.   Steve: Yeah.   Kristian: We're growing this email list and the concepts that Russell talks about the how to bridge funnels and lists and things like that. We're starting to build a list now in that republican, conservative, survivalist category. We're going to take it a step further and build out a home page and start doing some different stuff with it.   Steve: That's interesting. You're going to go through and who's going to keep opening all the emails over and over again, looking at all the stats of all the people around. These are the hyper active political caring people. You know what I mean? That's awesome. That's a really clever way to segment out those people. That's fantastic.   Kristian: Yeah. Yeah. You never know where your next business entity is going to come from.   Steve: Interesting. Gosh, well, hey, I know we've been on quite a while. Thanks for dropping all the bombs of gold you guys did. I don't know what happened to Dallin, but ...   Kristian: Yeah. He just texted, said thank you. He's trying to get back on, but I know we've got to take the kids to school and stuff, so-   Steve: Awesome. Well, hey man, I appreciate it. Thank you so much and this was awesome.   Kristian: Well, thank you so much. I appreciate it, Steve. Love meeting new people that are doing the same thing as us and glad that we can reach more people that are trying to learn how this works and kind of help them understand the process and that if they just stick at it and keep testing. That's really the big thing I think is testing and learning is how you get better at it.   Steve: You're kind of a scientist going through this, for sure. Going in an industry you know will make money obviously, but whatever you're doing specifically, you might almost always be the first. The think big, start small and scale fast. That's huge.   Kristian: Yeah. If anyone wants to connect with us, Dallin and I are both on Facebook. We mentioned Periscope. I do a lot of broadcasting on there with what I call the Live Stream Marketing Funnel Show. We're rolling, if people are interested in learning how to use live video, we've got that coming out. Yeah. Connect with us on social media. Kristian Cotta and Dallin Greenberg.   Steve: Okay, yeah. Then you've got the Health Success Podcast. Guys, go check him out at Health Success Podcast as well as he said Live Stream Marketing?   Kristian: Well. Yeah. Just go to KristianCotta.com. It'll take you right there.   Steve: Cool. Awesome.   Kristian: Kristian with a K.   Steve: Kristian with a K. Cotta, right?   Dallin: I'm in.   Kristian: Kristian with a K. Cotta. Dallin's in here. He just got back in.   Dallin: Dude, I don't know what happened. I was getting all excited what Kristian was saying and then just cut off.   Kristian: It's the point of high drama, that's what we were talking about.   Dallin: I know. It was. That's what I told Amy. Is it over?   Steve: It is now.   Kristian: Yeah. We're just wrapping it up.   Steve: Awesome.   Dallin: Sorry.   Steve: It's good. Hey, thanks guys so much.   Kristian: All right. Take care, Steve.   Dallin: See you man.   Steve: All right. Bye-bye.   Speaker 4: (music starts) Thank for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Have a question you want answered on the show? Get your free t-shirt when your question gets answered on the live Hey Steve Show. Visit salesfunnelbroker.com now to submit your question. (music ends)

Want to grow your fan pages? http://fb-domination.com/100k-fans Transcription: Hello, Brett Campbell here. I'm just shooting this quick video because I get asked this question a lot. It's to do with ClickFunnels, Infusionsoft, other email marketing services, and drag and drop website builders, et cetera. I'm just going to lay out my experience and why I use what I use, and hopefully with that can help you because number 1, I just want to put out there that just because Expert A says that you must use this and this, it doesn't mean it's going to be the best fit or perfect fit for your business, so really important that you remember that because someone could easily say, "Yes, you should use Infusionsoft." At the end of the day, it really does depend and I'll share with you why. When I first started out in the game, I was using AWeber as my email marketing service. It was because I had a very ... I didn't really even have a list when I was starting so that's where I started building my list. The reason being was because it was $19 a month for me to use and that was fitting within my budget. Something like Infusionsoft where I believe now the minimum, I think, could even be a couple of hundred bucks a month, would have been far out of my reach. I swapped from AWeber to Infusionsoft when I reached over 45,000 email contacts, the reason being the cost with AWeber was starting to far exceed the costs that I could have had with Infusionsoft. I also found benefit out of the Infusionsoft shopping cart as well that you get with it and it just allows you to do far more complex type funnels. If you're just starting out, Infusionsoft may not be the best thing for you. However, if you are just starting out and you are looking to scale to a 7-figure, multi thousand person email database and having multiple different products and services, then I highly recommend maybe bite the bullet and you start with Infusionsoft first. Why? Because it can be a pain in the arse trying to transfer everything over. Inside my Infusionsoft, now I think Infusionsoft basically have me as a client for life, I've literally got hundreds of campaigns set up in that machine. Don't make the transition until you really feel that you need it or you're ready to go all in and you can afford it because it is more of an investment. Now, ClickFunnels is the drag and drop builder that I use. I've gone through most of them. I went through the OptimizePress. I went through the, "Can I build it with my standard WordPress? Can I use the AWeber forms, the Infusionsoft web forms that they give you?" To be honest, the best thing, I've even gone through lead pages, ClickFunnels to me is the best purely because you can build an entire funnel. It also comes with a shopping cart which is really cool, so I don't use my Infusionsoft shopping cart for my online products anymore. I simply use ClickFunnels which has Stripe inbuilt into it as the shopping cart. All I do is I connect Infusionsoft on the back end of ClickFunnels and I use that. Even though I have a pro account with ClickFunnels which allows me to get Actionetics and Backpack and all of those things, I only use the email system from Infusionsoft. I don't use Actionetics. Now, there's arguments for and against to use that. Right at this time, I choose to just use Infusionsoft so what you can do is you can do an API call. You can connect Infusionsoft with ClickFunnels. Any time an action happens or any time someone opts in, someone goes through your ClickFunnels page which is nice and beautiful, but they automatically go into your Infusionsoft campaign which then the magic happens. That's a quick rundown on how and what I use right now. ClickFunnels to me is probably one of the best investments, although I probably could argue with the pricing on their premium edition. I'm using only the premium version because I w...

The post Episode #236 – Some Interesting Observations During Our Hack-A-Thon appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... This hack-a-thon has been different than all the rest. On this episode Russell talks about some things that he and his team are working on at the hack-a-thon, including building a foundation with the development team to get things moving forward faster, and the decision to rebuild Backpack. Here are some cool things to listen for in today's episode: How Russell's tendency to over commit is making this week crazy. Why Russell's team decided to work on Backpack rather than Actionetics. And why the Inner Circle mastermind group will no longer have to rent hotels to get together. So listen below to hear how the hack-a-thon is going and to hear about the exciting new things happening. --------------------------------------------------------------------------------- Thank you for reading Episode #236 – Some Interesting Observations During Our Hack-A-Thon, originally published at DotComSecrets.com Blog.

This hack-a-thon has been different than all the rest. On this episode Russell talks about some things that he and his team are working on at the hack-a-thon, including building a foundation with the development team to get things moving forward faster, and the decision to rebuild Backpack. Here are some cool things to listen for in today's episode: How Russell's tendency to over commit is making this week crazy. Why Russell's team decided to work on Backpack rather than Actionetics. And why the Inner Circle mastermind group will no longer have to rent hotels to get together. So listen below to hear how the hack-a-thon is going and to hear about the exciting new things happening. ---Transcript--- Hello, hello, hello everybody. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you guys are doing awesome. I am heading into day number 3 of the hack-a-thon, well of the official hack-a-thon it's day 6 or something of when everybody started coming. It's been a little nuts. It's been really, really good. I don't know if you guys ever do this, but sometimes I have tendency to over commit to a whole bunch of things at once. For example, right now we've got Anthony and Brandon at my home filming stuff about a product for Biohacking Secrets. We've got a cleaning lady in the house, cleaning. We've got people out fixing our pump, because the well broke again. We've got people working on the poolhouse. We've got my wife and two of her friends working out with a trainer. We've got our accountant, who's related to Collette, my wife, who slept over last night, on top of Dave. Plus we took 30 people to this really amazing restaurant called Barbacoa last night. All the people, all the programmers in marketing are here. It's been nuts trying to juggle and do everything, but it's been really good. It's been interesting, normally when we do our hack-a-thon, we come in and talk for 15 minutes and everyone locks down, well I don't code, I wish I did. But we code, and I write copy or do pit funnels or whatever, and we just go, go, go like crazy. And this has been a little different. Not different in a bad way, just different. And it's funny because the person in me is like, I just want to go, go, go, go and this has been interesting, it's been a lot about bringing in our developers from around the country, bringing in our marketing team and trying to build better relationships with everybody so that everybody can work faster. It's one of those thing, take 2 steps back so you can take 3 steps forward type of thing. It's funny, because me and Dave and a couple guys on the team are very, move things forward every second of every day focused, it kind of is driving us loony toons, and crazy, but I see the value in it as well, in fact, the first two days these guys, the programming team, they spent 2 days together and it wasn't us coding and solving problems and fixing bugs and adding new features and stuff like I assumed and thought it would be, it was a lot more helping the entire dev team really understand why Clickfunnels matters. Why it's important. Why our customers want what they want. So it was hours and hours and hours of discussion explaining to them this whole world and what internet marketing is, and affiliate marketing and why we want tracking ideas and why we want subID 1 and subID 2 and why we need our stats right. And why this part of the stats don't make sense and helping them to understand it, which again isn't moving things forward, but building a foundation so we can move forward a lot faster. So It's just been one of those things that's been necessary but that drives people like me bonkers, who just want to move forward. But I think it's been good and will be interesting to see what happens over the next three months. Because we're spending this week to build this foundation and get a good understanding, set the goals and road marks and the game plan to move forward before they go home, they basically got a 3 month sprint to get these certain things done. And then month 4 we'll meet again, so once a quarter we'll get back together and kind of do this same thing. Hopefully the future ones will be less talking and more coding, just because everybody getting on a better foundation. And then every 4 months everyone flies back in, set new goals, set new foundations, set new ground work, and then everyone goes back and boom kind of doing that in and out thing every quarter, which is kind of the game plan. We'll know more over the next sprint of 3 or 4 months, what we get done. So one of the major things we're working on for the Clickfunnels hyper users like me, we're kind of rebuilding Backpack. Not rebuilding it but a lot of it was we were trying to figure out how to make Backpack the best shopping cart affiliate platform in the world. I think when we built it initially, we knew we needed it, so we built it and it was out there and it works, but it's not the best. So we had 2 thoughts, one is we kill it or number two we make it the best. So we spent one day just basically going through every shopping cart and affiliate platform out there, we've got a lot of accounts and we went through all of them and categorized the pro's and con's. And this one's awesome because it did this and this, and this one sucks because it doesn't do this, and this one's great……looking at all this stuff, which was really fun actually, seeing how everyone does different things. And then from there breaking it down to like, what do we want ours to do? How do we want ours to function? How do we want ours structured? So we took, I feel like we took the best pieces from a bunch of different spots. And then another cool thing, this is new to me and our world, one of the guys in our team is UI, User Interface and User Experience guy and he does the design, the coding part of the user experience, but more so, he tries to really understand. So we went and found 10 or 15 hyper users of Backpack, so he called them on the phone and talked to all of them. Found out what they like and what they don't like, and what they wish it did, and what they're……and all these things. Then he did the same thing with me, which was kind of cool because we saw these really weird commonalities among the hyper users. We all want it to do certain things it doesn't do. And they were all the same things and there's this really cool crossover blend. That was really cool too. Anyway, I don't know if that helps any of you guys, but hopefully it does. Hopefully it makes you think through the process and things that you're doing and give you some context or some ideas.  So yeah, that's kind of what's been happening. So I'm excited for the new Backpack. The plan initially with this hack-a-thon, is we were going to focus on Actionetics, that was going to be the big driving point, but when we had Todd, Dylan, Ryan and me, and Dave and the guys here, and we were looking at what we thought we needed to work on in the next 3 months it shifted from Actionetics to Backpack. So it's been interesting. So Backpack will be our focus for the next, hopefully the next 3 to 4 months, and then at the end of summer, a little after summer, is when we do our next hack-a-thon, we'll get back together and we'll shift focus, hopefully as long as we finished our initiatives, to Actionetics. One of the other interesting things we've done, it's just funny how all these lessons apply in so many areas of your life. It's like, right now the way our dev team has worked, everyone is spread across the platform working on different things. It's like, okay this guy is integrations, this guy is doing bug fixes, this guys is bug fixes in Backpack, and this guy is bug fixes in Actionetics, and this guy is building a feature in the Marketplace. Everyone's kind of all over the place and because of that it seems like nothing ever gets done, because everything's incrementally inching forward. And I think that most of us entrepreneurs have the same problem. We're doing 12 companies at once and because of that none of them are making any money. What our focus is for the next 3 months is for everyone to focus on Backpack, which is going to be a really interesting experiment where basically everyone is focusing on one thing. That way when we do our daily standing meetings and things like that, everyone's dealing with the same problems and everything is inter-related and we're hoping there'll be a lot more value for everyone because of that. Anyway, just a couple of things we're learning through this process that hopefully will benefit you guys as well. Anyway, that's about all I got for today. I have been up early this morning, we did some Wim Hof Method, which doesn't make any sense to you yet, but when Biohacking Secrets comes out that'll make more sense. It's crazy, I actually did the process and held my breath for 3 minutes, which doesn't make any logical sense to me outside of the fact that we did it. It's crazy, the first time I did it, I think it was 1:30, the second was 2:45, and the last one I did was 3 minutes, crazy, cool, ninja things that are happening. Anyway, if you guys want to geek out on that, when Biohackingsecrets.com comes out you'll be able to kind of dig deeper and see all these weird things we're testing on ourselves and how that actually relates back to performance in anything. It can be sports, could be business as entrepreneurs, as a leader, as a speaker, whatever it is that you do and you want to do better. Anyway, that's what I got you guys. I'm almost to the hack-a-thon office. I don't know if I told you, we rented an office for the hack-a-thon because we had too many people to fit in our other office. Which actually worked out really good, because in our other office the air conditioner broke. And this whole week it's been like over 100 degrees here in Boise, which is really hot for this time of year. So my main office, it's horrible. It's insane right now. So I had to go back yesterday to do a webinar, we had a big webinar with Jason Fladlien. I get back there and it's like 120 degrees in the office and I've got on long pants, so I go and we did the webinar, which I did my webinar, and then Jason goes and he's one of the best webinar pitchmen in the world, so he gets excited and he want to plug in what he does. So my typical 2 hour long webinar totally ended up going for 3 ½ hours we were on that thing. So we got done and I was light headed and sweating, and my legs were soaked from my pants. It was pretty crazy, but we survived it. So I think the air con guy was supposed to have everything fixed today hopefully. So we'll be able to be back into a normal office here in the next little bit. And the other cool thing, so many cool things are happening, way too many things at once. Next week we have Inner Circle, so that made me think about this, our Inner Circle's next week. One thing about the Inner Circle is that, usually we do them in hotels here in Boise, but we're tired of renting hotels, so we're like we should get our own. So basically we just bought a new office that we're turning it into, it's about an 8,000 square foot office, so half of it, we're going to chop off and turn into a mastermind room where we can fit about, well we're not going to have masterminds this big, but we can fit 80 to 100 people in our office, and the other half will be our new office, which would be amazing. So we're building our own Inner Circle Mastermind room, which we'll also use for our Certification event. Speaking of certification, we are launching a new certification today. I bet you guys think I have the worst ADD ever, for juggling so many things, but they're all coming out really, really good, which is exciting. So before I tell you anything else you guys think I'm having worse ADD, I'm going to get back to work and get these projects pushed out the door. I'm also going to jump off because I'm completely lost, I can't find the new office, so I think if I turn off the Marketing In Your Car and start focusing I should be able to find it, in theory. We'll see. Anyway, I appreciate you all, thanks for listening and we'll talk to you soon.

This hack-a-thon has been different than all the rest. On this episode Russell talks about some things that he and his team are working on at the hack-a-thon, including building a foundation with the development team to get things moving forward faster, and the decision to rebuild Backpack. Here are some cool things to listen for in today’s episode: How Russell’s tendency to over commit is making this week crazy. Why Russell’s team decided to work on Backpack rather than Actionetics. And why the Inner Circle mastermind group will no longer have to rent hotels to get together. So listen below to hear how the hack-a-thon is going and to hear about the exciting new things happening. ---Transcript--- Hello, hello, hello everybody. This is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you guys are doing awesome. I am heading into day number 3 of the hack-a-thon, well of the official hack-a-thon it’s day 6 or something of when everybody started coming. It’s been a little nuts. It’s been really, really good. I don’t know if you guys ever do this, but sometimes I have tendency to over commit to a whole bunch of things at once. For example, right now we’ve got Anthony and Brandon at my home filming stuff about a product for Biohacking Secrets. We’ve got a cleaning lady in the house, cleaning. We’ve got people out fixing our pump, because the well broke again. We’ve got people working on the poolhouse. We’ve got my wife and two of her friends working out with a trainer. We’ve got our accountant, who’s related to Collette, my wife, who slept over last night, on top of Dave. Plus we took 30 people to this really amazing restaurant called Barbacoa last night. All the people, all the programmers in marketing are here. It’s been nuts trying to juggle and do everything, but it’s been really good. It’s been interesting, normally when we do our hack-a-thon, we come in and talk for 15 minutes and everyone locks down, well I don’t code, I wish I did. But we code, and I write copy or do pit funnels or whatever, and we just go, go, go like crazy. And this has been a little different. Not different in a bad way, just different. And it’s funny because the person in me is like, I just want to go, go, go, go and this has been interesting, it’s been a lot about bringing in our developers from around the country, bringing in our marketing team and trying to build better relationships with everybody so that everybody can work faster. It’s one of those thing, take 2 steps back so you can take 3 steps forward type of thing. It’s funny, because me and Dave and a couple guys on the team are very, move things forward every second of every day focused, it kind of is driving us loony toons, and crazy, but I see the value in it as well, in fact, the first two days these guys, the programming team, they spent 2 days together and it wasn’t us coding and solving problems and fixing bugs and adding new features and stuff like I assumed and thought it would be, it was a lot more helping the entire dev team really understand why Clickfunnels matters. Why it’s important. Why our customers want what they want. So it was hours and hours and hours of discussion explaining to them this whole world and what internet marketing is, and affiliate marketing and why we want tracking ideas and why we want subID 1 and subID 2 and why we need our stats right. And why this part of the stats don’t make sense and helping them to understand it, which again isn’t moving things forward, but building a foundation so we can move forward a lot faster. So It’s just been one of those things that’s been necessary but that drives people like me bonkers, who just want to move forward. But I think it’s been good and will be interesting to see what happens over the next three months. Because we’re spending this week to build this foundation and get a good understanding, set the goals and road marks and the game plan to move forward before they go home, they basically got a 3 month sprint to get these certain things done. And then month 4 we’ll meet again, so once a quarter we’ll get back together and kind of do this same thing. Hopefully the future ones will be less talking and more coding, just because everybody getting on a better foundation. And then every 4 months everyone flies back in, set new goals, set new foundations, set new ground work, and then everyone goes back and boom kind of doing that in and out thing every quarter, which is kind of the game plan. We’ll know more over the next sprint of 3 or 4 months, what we get done. So one of the major things we’re working on for the Clickfunnels hyper users like me, we’re kind of rebuilding Backpack. Not rebuilding it but a lot of it was we were trying to figure out how to make Backpack the best shopping cart affiliate platform in the world. I think when we built it initially, we knew we needed it, so we built it and it was out there and it works, but it’s not the best. So we had 2 thoughts, one is we kill it or number two we make it the best. So we spent one day just basically going through every shopping cart and affiliate platform out there, we’ve got a lot of accounts and we went through all of them and categorized the pro’s and con’s. And this one’s awesome because it did this and this, and this one sucks because it doesn’t do this, and this one’s great……looking at all this stuff, which was really fun actually, seeing how everyone does different things. And then from there breaking it down to like, what do we want ours to do? How do we want ours to function? How do we want ours structured? So we took, I feel like we took the best pieces from a bunch of different spots. And then another cool thing, this is new to me and our world, one of the guys in our team is UI, User Interface and User Experience guy and he does the design, the coding part of the user experience, but more so, he tries to really understand. So we went and found 10 or 15 hyper users of Backpack, so he called them on the phone and talked to all of them. Found out what they like and what they don’t like, and what they wish it did, and what they’re……and all these things. Then he did the same thing with me, which was kind of cool because we saw these really weird commonalities among the hyper users. We all want it to do certain things it doesn’t do. And they were all the same things and there’s this really cool crossover blend. That was really cool too. Anyway, I don’t know if that helps any of you guys, but hopefully it does. Hopefully it makes you think through the process and things that you’re doing and give you some context or some ideas.  So yeah, that’s kind of what’s been happening. So I’m excited for the new Backpack. The plan initially with this hack-a-thon, is we were going to focus on Actionetics, that was going to be the big driving point, but when we had Todd, Dylan, Ryan and me, and Dave and the guys here, and we were looking at what we thought we needed to work on in the next 3 months it shifted from Actionetics to Backpack. So it’s been interesting. So Backpack will be our focus for the next, hopefully the next 3 to 4 months, and then at the end of summer, a little after summer, is when we do our next hack-a-thon, we’ll get back together and we’ll shift focus, hopefully as long as we finished our initiatives, to Actionetics. One of the other interesting things we’ve done, it’s just funny how all these lessons apply in so many areas of your life. It’s like, right now the way our dev team has worked, everyone is spread across the platform working on different things. It’s like, okay this guy is integrations, this guy is doing bug fixes, this guys is bug fixes in Backpack, and this guy is bug fixes in Actionetics, and this guy is building a feature in the Marketplace. Everyone’s kind of all over the place and because of that it seems like nothing ever gets done, because everything’s incrementally inching forward. And I think that most of us entrepreneurs have the same problem. We’re doing 12 companies at once and because of that none of them are making any money. What our focus is for the next 3 months is for everyone to focus on Backpack, which is going to be a really interesting experiment where basically everyone is focusing on one thing. That way when we do our daily standing meetings and things like that, everyone’s dealing with the same problems and everything is inter-related and we’re hoping there’ll be a lot more value for everyone because of that. Anyway, just a couple of things we’re learning through this process that hopefully will benefit you guys as well. Anyway, that’s about all I got for today. I have been up early this morning, we did some Wim Hof Method, which doesn’t make any sense to you yet, but when Biohacking Secrets comes out that’ll make more sense. It’s crazy, I actually did the process and held my breath for 3 minutes, which doesn’t make any logical sense to me outside of the fact that we did it. It’s crazy, the first time I did it, I think it was 1:30, the second was 2:45, and the last one I did was 3 minutes, crazy, cool, ninja things that are happening. Anyway, if you guys want to geek out on that, when Biohackingsecrets.com comes out you’ll be able to kind of dig deeper and see all these weird things we’re testing on ourselves and how that actually relates back to performance in anything. It can be sports, could be business as entrepreneurs, as a leader, as a speaker, whatever it is that you do and you want to do better. Anyway, that’s what I got you guys. I’m almost to the hack-a-thon office. I don’t know if I told you, we rented an office for the hack-a-thon because we had too many people to fit in our other office. Which actually worked out really good, because in our other office the air conditioner broke. And this whole week it’s been like over 100 degrees here in Boise, which is really hot for this time of year. So my main office, it’s horrible. It’s insane right now. So I had to go back yesterday to do a webinar, we had a big webinar with Jason Fladlien. I get back there and it’s like 120 degrees in the office and I’ve got on long pants, so I go and we did the webinar, which I did my webinar, and then Jason goes and he’s one of the best webinar pitchmen in the world, so he gets excited and he want to plug in what he does. So my typical 2 hour long webinar totally ended up going for 3 ½ hours we were on that thing. So we got done and I was light headed and sweating, and my legs were soaked from my pants. It was pretty crazy, but we survived it. So I think the air con guy was supposed to have everything fixed today hopefully. So we’ll be able to be back into a normal office here in the next little bit. And the other cool thing, so many cool things are happening, way too many things at once. Next week we have Inner Circle, so that made me think about this, our Inner Circle’s next week. One thing about the Inner Circle is that, usually we do them in hotels here in Boise, but we’re tired of renting hotels, so we’re like we should get our own. So basically we just bought a new office that we’re turning it into, it’s about an 8,000 square foot office, so half of it, we’re going to chop off and turn into a mastermind room where we can fit about, well we’re not going to have masterminds this big, but we can fit 80 to 100 people in our office, and the other half will be our new office, which would be amazing. So we’re building our own Inner Circle Mastermind room, which we’ll also use for our Certification event. Speaking of certification, we are launching a new certification today. I bet you guys think I have the worst ADD ever, for juggling so many things, but they’re all coming out really, really good, which is exciting. So before I tell you anything else you guys think I’m having worse ADD, I’m going to get back to work and get these projects pushed out the door. I’m also going to jump off because I’m completely lost, I can’t find the new office, so I think if I turn off the Marketing In Your Car and start focusing I should be able to find it, in theory. We’ll see. Anyway, I appreciate you all, thanks for listening and we’ll talk to you soon.

Late night adventures before the Funnel Hacking event. On this late night episode Russell talks about all the work he's gotten done and how much he has left to do before Funnel Hacking Live. He also talks about two books that have helped in his business. Here are 3 cool things you'll hear in this episode: What book Russell credits with giving him permission to launch Clickfunnels the way he did. Why working late at night, all alone is a smart way to get work done. And find out what kinds of presentations Russell will be giving at Funnel Hacking Live. So listen below to hear how Russell is more productive at 2 AM and to get a sneak peak of some of the things he'll be talking about at the event. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late night Marketing In Your Car. Hey everyone it is 2:26, freezing cold driving home. I hate when the sun goes down and it just gets colder and colder. We're almost in Summertime, so in my head I think it's supposed to be warm, but no, it's not happening. When it gets this late at night it's cold. I was up late tonight doing a whole bunch of power point slides for the event, which I'm really excited for now, they're turning out good. For me, the content are scary because I only teach them once. Last year one of my presentations that I spent a lot of time doing it and in theory it was awesome, but I got on stage, I just didn't feel it. It felt clunky and weird. But then that's the only time I ever give that presentation so I missed the shot. So it's one of those things that I'm thinking through these things a lot because I know it's a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I'll probably never give this presentation again. So there's a lot of thought that goes into that. Make sure that it flows and make sure that it flows, the first thing makes the second, and how they all tie together. Also, you have no idea. I've got a time block I've two 90 minute presentations the first day and I don't know how many slides 90 minutes is. I don't know if I get up there and I get nervous I'll talk really fast and I'll be done in 30 minutes. But if I don't get nervous and I have fun and start telling stories, I could be going for 3 or 4 hours. So some of those things is also kind of hard because I've got a hard deadline. I've got to hope that this got enough stuff to cover me to go long enough, but also not too much that it goes on for forever. So those are just kind of the fun things that I got to play with and kind of do tonight, which is really cool. What else exciting is happening? I did a podcast earlier today, which I guess was almost 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool. So thank you for that. I'm actually feeling good now. I think I was feeling a lot of overwhelmed because I felt like I was so far behind and I didn't think I would get it all done in time. The nice thing about tonight, I was able to get a lot of stuff done. It's interesting, one thing about working from 9 til 3 in the morning is that a lot of distractions are gone. All your friends aren't on Facebook posting every five seconds, no one's Skyping you, no emails are coming in. All those active communication channels that people have to get access to you, disappear because everyone's in bed at night. So you get the chance to actually work. In a six hour shift like that, typically I can get done what I'd do in two or three days. That's sad, but true. I'm not sure if any of you guys have read the book Remote, I said it with….so the first book was called, Rework and the second one was called Remote, Jason Fried and those guys over at 37Signals, who I'm just huge fans, in fact, Stu McLaren, who listens to Marketing In Your Car pretty often I believe, and he's going to be at Funnel Hacking Live and we're hopefully going to be donating a bunch of money this year to their charity again. He's the one who told me about Rework so I read that book and that changed my whole paradigm on business. It's funny almost every mistake I have made in my business career, up to the point I read that book, I was like, “Oh crap, chapter 3 would have taught me that. Oh chapter 4 would have….dangit!” It's a really good book and a really fast read too. But first book was Rework and then they came out with a second book called Remote. Interestingly enough right before we launched Clickfunnels and I'm grateful for that because I think that that book gave us permission to build Clickfunnels the way we did, where people are Remote. Had I not read that book and Todd and Dylan and all the guys on our team, I may have pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not going to lie, but not necessary I don't think. But one thing they talked about in the book that was interesting that I think is worth thinking about, they talked about if you have to get something done, where do you go? If you ask your employees for that, hey if you get something done, where do you go? None of them ever say they got to go to work. They're like, I gotta come in early, stay late, pull an all-nighter, I got to leave and go to the library or whatever it is, but they never say they're going to do it at work, because it's hard to get work done at work, because there's so many distractions. There's proximity in power. There's benefit in being around people because there's things you can only push forward through that, but at the same time, it's good to go back in your cave and actually get stuff done. That's what tonight was for me, just a chance to shut down from the world and focus on moving things forward, and I made a lot of progress, which is cool. I got my first two presentations done for the first day. Mostly the presentations are done, but I need to…..there's ton's of doodle sketches kind of like from the Dotcom Secrets book. So Vlad, who does all those, I sketched them all out on my notepad today, and send to him and he's hopefully going to get them done tonight. I'm hoping by the time I wake up in the morning they are all done, and I can copy and paste them into my slides and then first two presentations, first 3 hours of content for me, which is basically gonna be covering everything that the new Expert Secrets book will be finished, which is exciting for me. Then I gotta work on the presentation I'm giving the last day called Funnel Stacking which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. I'll be going through that which is fun because I'll be showing all the pages of the three core funnels, Tripwire, Webinar, High Ticket. I show the email sequence, I show pretty much everything from in those funnels. So I gotta create that presentation. Trying to get all the original graphics from the book so I can just plug those in. So that's the goal. Bust that one out tomorrow, and then I've got one, my last presentation will be short, like 15 minute one that's called, What Happens When The Funnels Flops, and I'll be going over the process in more detail. Kind of like two podcasts ago, I was talking about the wrestling and making adjustments. So I'll be going over my process for that. That will be kind of a wrap up of the event, which will be cool. Which means all I have left after that is two more presentations. Oh man, there's still a lot of work to do. One presentation is gonna be called, The Future of Clickfunnels, I'm going to be sharing a whole bunch of cool stuff that's happening with Actionetics, there's some ninja crazy cool stuff coming down the pike, that's going to make it where I think a little difficult for any autoresponder to compete with what we are coming out with. So I'm going to be showing the future there. And then we have a presentation about being a Clickfunnels funnel consultant. A lot of people asking about that, going crazy about it, so we'll be giving a presentation, and then hopefully, be getting people to join the certification program. Those are the things that I've got left to do. My goal, hopefully tomorrow I'll be able to get done. Finalize the first two presentations, finalize the Funnel Stacking, finalize the What Happens When The Funnels Flops, finalizing the Actionetics The Future. Because if I can get those done, we can send those to print, which will be good because that'll get those all in the binder for the event. And then I can work on the Funnel consulting one over the next few days, which will take me a little while to get that one perfect because creating content training is one thing, but creating a webinar presentations that actually have a dual purpose, which is also to sell is a little bit different, so it takes a little more time, energy and thought. Maybe not more thought, just different kind of thought. So that's the game plan. Tomorrow hopefully I'll have 5 or 6 of them done, then I'll have the last one and then I'll be able to relax and hang out and go to the event. So that's kind of my goal. I don't know if this is of any value to you guys. Hopefully it gives you some ideas in getting work done. You should go read the two books, Rework and Remote. You should take a nap, because that's what I'm going to do in a few minutes, as soon as I get in the garage. So that's it for me tonight guys, appreciate you all. Thanks for listening and I'm excited to see a lot of you guys at Funnel Hacking Live. I'm working my butt off to put on a good show for you guys and I hope you enjoy it. Peace out, have a good night and I'll talk to you guys soon.

Late night adventures before the Funnel Hacking event. On this late night episode Russell talks about all the work he’s gotten done and how much he has left to do before Funnel Hacking Live. He also talks about two books that have helped in his business. Here are 3 cool things you’ll hear in this episode: What book Russell credits with giving him permission to launch Clickfunnels the way he did. Why working late at night, all alone is a smart way to get work done. And find out what kinds of presentations Russell will be giving at Funnel Hacking Live. So listen below to hear how Russell is more productive at 2 AM and to get a sneak peak of some of the things he’ll be talking about at the event. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to a late night Marketing In Your Car. Hey everyone it is 2:26, freezing cold driving home. I hate when the sun goes down and it just gets colder and colder. We’re almost in Summertime, so in my head I think it’s supposed to be warm, but no, it’s not happening. When it gets this late at night it’s cold. I was up late tonight doing a whole bunch of power point slides for the event, which I’m really excited for now, they’re turning out good. For me, the content are scary because I only teach them once. Last year one of my presentations that I spent a lot of time doing it and in theory it was awesome, but I got on stage, I just didn’t feel it. It felt clunky and weird. But then that’s the only time I ever give that presentation so I missed the shot. So it’s one of those things that I’m thinking through these things a lot because I know it’s a one shot for me to get up, give the presentation, hopefully knock it out of the park, and then I’ll probably never give this presentation again. So there’s a lot of thought that goes into that. Make sure that it flows and make sure that it flows, the first thing makes the second, and how they all tie together. Also, you have no idea. I’ve got a time block I’ve two 90 minute presentations the first day and I don’t know how many slides 90 minutes is. I don’t know if I get up there and I get nervous I’ll talk really fast and I’ll be done in 30 minutes. But if I don’t get nervous and I have fun and start telling stories, I could be going for 3 or 4 hours. So some of those things is also kind of hard because I’ve got a hard deadline. I’ve got to hope that this got enough stuff to cover me to go long enough, but also not too much that it goes on for forever. So those are just kind of the fun things that I got to play with and kind of do tonight, which is really cool. What else exciting is happening? I did a podcast earlier today, which I guess was almost 24 hours ago, on burnout, and a lot of you guys reached out to me already, which is super cool. So thank you for that. I’m actually feeling good now. I think I was feeling a lot of overwhelmed because I felt like I was so far behind and I didn’t think I would get it all done in time. The nice thing about tonight, I was able to get a lot of stuff done. It’s interesting, one thing about working from 9 til 3 in the morning is that a lot of distractions are gone. All your friends aren’t on Facebook posting every five seconds, no one’s Skyping you, no emails are coming in. All those active communication channels that people have to get access to you, disappear because everyone’s in bed at night. So you get the chance to actually work. In a six hour shift like that, typically I can get done what I’d do in two or three days. That’s sad, but true. I’m not sure if any of you guys have read the book Remote, I said it with….so the first book was called, Rework and the second one was called Remote, Jason Fried and those guys over at 37Signals, who I’m just huge fans, in fact, Stu McLaren, who listens to Marketing In Your Car pretty often I believe, and he’s going to be at Funnel Hacking Live and we’re hopefully going to be donating a bunch of money this year to their charity again. He’s the one who told me about Rework so I read that book and that changed my whole paradigm on business. It’s funny almost every mistake I have made in my business career, up to the point I read that book, I was like, “Oh crap, chapter 3 would have taught me that. Oh chapter 4 would have….dangit!” It’s a really good book and a really fast read too. But first book was Rework and then they came out with a second book called Remote. Interestingly enough right before we launched Clickfunnels and I’m grateful for that because I think that that book gave us permission to build Clickfunnels the way we did, where people are Remote. Had I not read that book and Todd and Dylan and all the guys on our team, I may have pushed a lot harder to get everyone to relocate to Boise, which would have been a lot more fun, not going to lie, but not necessary I don’t think. But one thing they talked about in the book that was interesting that I think is worth thinking about, they talked about if you have to get something done, where do you go? If you ask your employees for that, hey if you get something done, where do you go? None of them ever say they got to go to work. They’re like, I gotta come in early, stay late, pull an all-nighter, I got to leave and go to the library or whatever it is, but they never say they’re going to do it at work, because it’s hard to get work done at work, because there’s so many distractions. There’s proximity in power. There’s benefit in being around people because there’s things you can only push forward through that, but at the same time, it’s good to go back in your cave and actually get stuff done. That’s what tonight was for me, just a chance to shut down from the world and focus on moving things forward, and I made a lot of progress, which is cool. I got my first two presentations done for the first day. Mostly the presentations are done, but I need to…..there’s ton’s of doodle sketches kind of like from the Dotcom Secrets book. So Vlad, who does all those, I sketched them all out on my notepad today, and send to him and he’s hopefully going to get them done tonight. I’m hoping by the time I wake up in the morning they are all done, and I can copy and paste them into my slides and then first two presentations, first 3 hours of content for me, which is basically gonna be covering everything that the new Expert Secrets book will be finished, which is exciting for me. Then I gotta work on the presentation I’m giving the last day called Funnel Stacking which is really cool. It goes along with the outline of the Funnel Stacking book that you guys will all be getting for free when you join Funnel University. I’ll be going through that which is fun because I’ll be showing all the pages of the three core funnels, Tripwire, Webinar, High Ticket. I show the email sequence, I show pretty much everything from in those funnels. So I gotta create that presentation. Trying to get all the original graphics from the book so I can just plug those in. So that’s the goal. Bust that one out tomorrow, and then I’ve got one, my last presentation will be short, like 15 minute one that’s called, What Happens When The Funnels Flops, and I’ll be going over the process in more detail. Kind of like two podcasts ago, I was talking about the wrestling and making adjustments. So I’ll be going over my process for that. That will be kind of a wrap up of the event, which will be cool. Which means all I have left after that is two more presentations. Oh man, there’s still a lot of work to do. One presentation is gonna be called, The Future of Clickfunnels, I’m going to be sharing a whole bunch of cool stuff that’s happening with Actionetics, there’s some ninja crazy cool stuff coming down the pike, that’s going to make it where I think a little difficult for any autoresponder to compete with what we are coming out with. So I’m going to be showing the future there. And then we have a presentation about being a Clickfunnels funnel consultant. A lot of people asking about that, going crazy about it, so we’ll be giving a presentation, and then hopefully, be getting people to join the certification program. Those are the things that I’ve got left to do. My goal, hopefully tomorrow I’ll be able to get done. Finalize the first two presentations, finalize the Funnel Stacking, finalize the What Happens When The Funnels Flops, finalizing the Actionetics The Future. Because if I can get those done, we can send those to print, which will be good because that’ll get those all in the binder for the event. And then I can work on the Funnel consulting one over the next few days, which will take me a little while to get that one perfect because creating content training is one thing, but creating a webinar presentations that actually have a dual purpose, which is also to sell is a little bit different, so it takes a little more time, energy and thought. Maybe not more thought, just different kind of thought. So that’s the game plan. Tomorrow hopefully I’ll have 5 or 6 of them done, then I’ll have the last one and then I’ll be able to relax and hang out and go to the event. So that’s kind of my goal. I don’t know if this is of any value to you guys. Hopefully it gives you some ideas in getting work done. You should go read the two books, Rework and Remote. You should take a nap, because that’s what I’m going to do in a few minutes, as soon as I get in the garage. So that’s it for me tonight guys, appreciate you all. Thanks for listening and I’m excited to see a lot of you guys at Funnel Hacking Live. I’m working my butt off to put on a good show for you guys and I hope you enjoy it. Peace out, have a good night and I’ll talk to you guys soon.

money4college, sublimenet, and other goofy things I came up with when creating my business… On this episode Russell talks about some silly names he's used for his businesses in the past. He also tells a funny story about when he was new to the business. Here are some fun things to listen for in today's episode: What the name was that Russell used for his first software website that was immediately shot down by his wife, Collette. Find out how Russell decided on Dotcomsecrets.com for his business name. And hear what the name of the little known parent company of Clickfunnels is. So listen below and laugh with Russell as he talks about the struggles of naming his businesses. ---Transcript--- Good Morning, everybody.  It's an amazing day today.  Welcome you guys to Marketing In Your Car.  Hey everyone, it is really a beautiful day right now. I'm feeling good, it's a little chilly, but the sun's up, everyone looks happy outside, and I'm excited.  It's going to be a great day. I've got to film 21 more videos today for our new Ignite Your Funnel sign up process.  We're rolling out this really cool thing when someone joins Clickfunnels… We're all about how figuring out how to increase retention and stick rate and get people consuming the product. We're launching Ignite Your Funnels.  When you sign up for Clickfunnels, you'll get this 21 day program that'll walk you through igniting your funnels. It's going to be really fun. So that's what's happening today on my side. Today's episode is going to be kind of off topic because I thought this was funny.  I'm curious for all you guys out there, what your first business name was? All of us got started, where we're at today is not where we started.  I got started over 12 years ago, which is funny. It makes me laugh because, my very email address ever…not ever, but my very first business email address. I remember I set up a business, because I wanted a very professional business email address.  I don't have the email address anymore, but it's funny because, my email address I set up was money4college@juno.com and it wasn't…It was M O N E Y then 4 and then college @juno.com.  And in my head I'm like, this is a really good business email address, people will know I'm in this business to make money for college.  That was my email address for a long time, not a short time, a long time.  In fact, a few people who knew me back then, Mike Filsaime, a lot of times he'll see me and still call me, “What's up, money for college?” It's so funny now because in my head I was like, this is a really good idea. This will be a very professional business entity.  I tried to buy money4college.com, but somebody owned it, luckily. Otherwise my whole business would be based around money for college.  That's was my first email address, I had that probably for 5 or 6 years of my business. I was doing all my professional business through a free Juno email address.  It was funny, the first time we had 5 or 6 employees at the time and I was using Juno still. One of the guys we hired was a tech dude and he was like, “Why don't we have email addresses at our domain? “ How do we do that? I didn't even know that was possible.” He set it up so we had Russell at whatever.com.  So that was my first awesome business naming thing. A while later I remember… I was learning about online marketing and all these different things. At the time, my degree was in Computer Information Systems. I was like, “I'm going to be a programmer. I'm going to program stuff.” Unfortunately, it turns out I'm not that smart. I could never actually figure things out. I had this SQL class, I was really excited.  The first two days were like the coolest thing, I was like; “This is amazing.” And by the third day I was lost. The rest of the semester I could never get past the third day. It was over for me. I was not going to be a programmer. I thought I was going to be, and I knew that was the route I wanted to go. I wanted to launch a software company. I spent weeks trying to find the perfect domain name. Everything I checked was gone. This was 12 years ago. It's funny now, because now you can still find good domain names if you look hard enough. So, I was trying to find a domain, and I finally found it. The one. The domain I knew from the beginning it was going to be… our entire empire would be built off of. My software company was going to be amazing. So, I was so excited so I went and bought it. I don't think I knew how to buy a domain back then. I think I spent like $40 or $50 on this domain. I bought it, and I was so excited. I had bought some website builder software. I can't even remember what it was called. Some website building platform I bought the domain through. I was so excited, I spent that whole day. My wife, we just got married.  It was our first year of marriage.  Poor thing, she's been through so much. It's shocking to me that she's still around. So she's working while I'm at home trying to make millions between wrestling practices. So I'm in there trying to build this site, and I'm learning how to… this is pre, me using Front Page.  This is total horrible website building. I'm building this thing out. I bought a bunch of resale rights to a whole bunch of different software products.  We're selling software, this is pretty exciting. In fact, we're selling exciting software. My domain I bought was exciteware.net. I'm sure that domains… I don't think I own it anymore. I was so excited, “We're selling exciting software, this going to be amazing.” So my wife gets home. I'm like, “Collette, I gotta show you what I just created; this is going to be amazing.” I'm building up the hype and suspense, like I like to do. If I'm like, “This is the domain that I bought”, she's going to be like, “Alright.” So I gotta build up the hype so when I announce she can hear the angels singing and it can be this big deal. So I'm talking it up, “I'm selling software. I'm selling this software, and this software. All these different software resale rights that I bought. We're selling exciting software. The domain I bought is Exciteware.net.” I remember she looked at it. And she didn't hear the angels singing. She didn't get excited. In fact, she had this concerned look on her face and she said, “When I hear Exciteware, I think lingerie”.  I was like, “What?” She's like, “I'm not going tell my mom you own a website called Exciteware. She's going to think you sell underwear. Exciting underwear. “ I'm like, “No, it's exciting software. This is really cool.” She's like “No, this is embarrassing.” My whole world collapsed. I spent months trying to figure out.. Oh crap, a cops coming out. Please say he's not getting me. I wonder if it's illegal for me to be talking on the phone like this. Hopefully that's not why he's pulling behind me. I don't know the laws. Cross your fingers, otherwise you guys get to hear a cop pull me over. There's a cop in front of me too. I wonder if this is a sting operation.  “We listen to Marketing In Your Car, Russell. We know the route from your house to your office, this is a sting op. We're going to take you down.” I hope that's not true. We'll find out in a little bit. Alright, so where I left off… So my wife is just like, “No, that's a horrible name.”  I was devastated because I spent $40, which back then was more than I made in an entire year. It was all my money. We had zero disposal income. I was making exactly $0 a year my wife was making less than $20 grand a year. We did not have money, so I didn't have $40 to spend but I spent it. I was devastated. I remember being depressed. This was the foundation for my empire. You just destroyed it because you think it sounds like exciting underwear. I thought that was kind of funny. So last night, we were in bed talking and I was like, “Do you remember Money4College?” and she was like, “Yeah, do you remember Exciteware?” Oh dear me. We've come a long way since then. I thought it was funny. So, I kept trying to think of other company names. I remember for some reason I always thought the word sublime was the coolest word. SUBLIME. It's like a slide.  SUUUU and BLIME and you bounce off the end of the slide. Sublime. I thought sublime was cool. So I was like, “The only idea I have is sublime. I like that word.” So I ended up buying sublimenet.com that was the company name for the next 4 or 5 years. Which is weird, it didn't mean anything. But that was the only other idea I had that wasn't exciting software. So Sublimenet, is a horrible name. Anyway, that‘s what it was. Sublimenet.com was the business name for the next few years. I remember I used to buy domain names and they would be part….Sublimenet would be the company, but I'd have different…Zipbrander or ForumFortunes. All these different products underneath there. I kept trying to find the perfect name. I remember one night; I was on buydomains.com or one of those sites. I'm typing in tons of ideas trying to find one. All of the sudden I found it. It was DotComSecrets.com. I remember, I was just like, “That's it! That's the name!” It was amazing for me. It's funny now because now, a lot of times, I'm like, “should I try to build the info business around that name, or should I not?” The two cops took a right. The sting operation was unsuccessful they didn't catch me. Anyway, even when I titled my book, DotComSecrets, Jeff Walker told me, “It's the worst name ever!” But I'm like, that's my thing. Anyway, I still like DotComSecrets. I actually think it's really cool. Some people think it's dumb, but it became the name. It was much better than Sublimenet or Exciteware.  Now where the info for the coaching side of our business kind of grew from, which is kind of cool. I remember with Clickfunnels….I almost wish we would have named the company Clickfunnels but we didn't. Because initially we had 3 software products we were going to build under this brand. It was going to be Clickfunnels, Backpack, and Actionetics, were the 3 software companies we were going to launch with one parent company. We were trying to think of a cool name for it. Most of you probably don't even know this, but Clickfunnels parent company is Etison. It's a domain that Todd had bought a long time ago. And we thought it was cool because Thomas Edison is cool. But the whole Edison/Tesla scam thing….the T was kind of for Tesla. So it's like this weird thing. Initially we were going to give away Tesla's when people promoted Clickfunnels. Anyway, the company name is Etison. So we were going to have Clickfunnels, Backpack, and Actionetics, as the 3 software products. But after we launched Clickfunnels and it blew up way bigger than we ever thought. Instead of making separate software companies, we made the decision to build everything internally. Now all those products are inside of Clickfunnels. I wish we would have named the company Clickfunnels. We didn't. It's similar to 37 Signals. 37 Signals is kind of a random business name. Then they had Basecamp, High Rise, all their different software tools. Recently they changed it so their business name is just Basecamp. Maybe we'll switch it to Clickfunnels someday. I don't know. But there's the history of naming of my companies. That's about it, you guys. So I hope that was fun. I know there's not really any educational purpose to that outside of just making fun of myself. I'm sure all of you guys got cheesy names in your business domain name, email address history. I hope it makes you smile when you think about some of the goofy things you've done along the way. There you go. I'm at the office. I'm going to go film 21 videos to help people ignite their funnel. Good stuff's happening today. I'm also going to make a cool upsell video for our Funnel Catcher course. Yesterday we made a sweet sales video for Funnel University that I'm really excited for. There's a lot of cool stuff happening. February is going to be insane. I'm trying to get out a lot of things before our March event. The March event ticket sales are going crazy. In the last 3 days we sold 40 more tickets, I don't even know how sales are coming in, but it's exciting seeing it. Because I've been stressing out, we're not going to sell enough tickets. Oh we've got really cool direct mail piece that's coming out this week. It should be hitting everyone this week, actually. If you watch to Marketing Quickies Show, I showed this really cool mail piece that I got from some car dealership. It's like a forwarded email that the guy printed out and sent to me, it had a sticky note on it. It's a really cool marketing concept. So, we kind of modeled that. Basically it's a letter we're going to email to Ben; we have two Ben's on our team that are doing outbound phone sales for the event right now. So I forwarded this email to Ben.  “Hey make sure people get in, extend the discount through February 5.” So then we printed that out and put a sticky note of Ben saying “Hey, if you haven't got your tickets yet, give me a call.” Then we fold that up, put in a letter and handwrite the address on it. Anyway, it's a really cool mailing piece and I'm so excited. I was trying to send it to all Clickfunnels members, but we didn't have addresses for everyone. We ended up having addresses for 4,000. So 4,000 Clickfunnels members will be getting that letter this week, maybe you'll get one. I'm really proud of that direct mail piece, I'm sure the event will show the stats of how it all worked. It's pretty cool. I love marketing, it's so much fun. That's it guys. Appreciate you all. Have an amazing day and I'll talk to you all soon.

money4college, sublimenet, and other goofy things I came up with when creating my business… On this episode Russell talks about some silly names he’s used for his businesses in the past. He also tells a funny story about when he was new to the business. Here are some fun things to listen for in today’s episode: What the name was that Russell used for his first software website that was immediately shot down by his wife, Collette. Find out how Russell decided on Dotcomsecrets.com for his business name. And hear what the name of the little known parent company of Clickfunnels is. So listen below and laugh with Russell as he talks about the struggles of naming his businesses. ---Transcript--- Good Morning, everybody.  It’s an amazing day today.  Welcome you guys to Marketing In Your Car.  Hey everyone, it is really a beautiful day right now. I’m feeling good, it’s a little chilly, but the sun’s up, everyone looks happy outside, and I’m excited.  It’s going to be a great day. I’ve got to film 21 more videos today for our new Ignite Your Funnel sign up process.  We’re rolling out this really cool thing when someone joins Clickfunnels… We’re all about how figuring out how to increase retention and stick rate and get people consuming the product. We’re launching Ignite Your Funnels.  When you sign up for Clickfunnels, you’ll get this 21 day program that’ll walk you through igniting your funnels. It’s going to be really fun. So that’s what’s happening today on my side. Today’s episode is going to be kind of off topic because I thought this was funny.  I’m curious for all you guys out there, what your first business name was? All of us got started, where we’re at today is not where we started.  I got started over 12 years ago, which is funny. It makes me laugh because, my very email address ever…not ever, but my very first business email address. I remember I set up a business, because I wanted a very professional business email address.  I don’t have the email address anymore, but it’s funny because, my email address I set up was money4college@juno.com and it wasn’t…It was M O N E Y then 4 and then college @juno.com.  And in my head I’m like, this is a really good business email address, people will know I’m in this business to make money for college.  That was my email address for a long time, not a short time, a long time.  In fact, a few people who knew me back then, Mike Filsaime, a lot of times he’ll see me and still call me, “What’s up, money for college?” It’s so funny now because in my head I was like, this is a really good idea. This will be a very professional business entity.  I tried to buy money4college.com, but somebody owned it, luckily. Otherwise my whole business would be based around money for college.  That’s was my first email address, I had that probably for 5 or 6 years of my business. I was doing all my professional business through a free Juno email address.  It was funny, the first time we had 5 or 6 employees at the time and I was using Juno still. One of the guys we hired was a tech dude and he was like, “Why don’t we have email addresses at our domain? “ How do we do that? I didn’t even know that was possible.” He set it up so we had Russell at whatever.com.  So that was my first awesome business naming thing. A while later I remember… I was learning about online marketing and all these different things. At the time, my degree was in Computer Information Systems. I was like, “I’m going to be a programmer. I’m going to program stuff.” Unfortunately, it turns out I’m not that smart. I could never actually figure things out. I had this SQL class, I was really excited.  The first two days were like the coolest thing, I was like; “This is amazing.” And by the third day I was lost. The rest of the semester I could never get past the third day. It was over for me. I was not going to be a programmer. I thought I was going to be, and I knew that was the route I wanted to go. I wanted to launch a software company. I spent weeks trying to find the perfect domain name. Everything I checked was gone. This was 12 years ago. It’s funny now, because now you can still find good domain names if you look hard enough. So, I was trying to find a domain, and I finally found it. The one. The domain I knew from the beginning it was going to be… our entire empire would be built off of. My software company was going to be amazing. So, I was so excited so I went and bought it. I don’t think I knew how to buy a domain back then. I think I spent like $40 or $50 on this domain. I bought it, and I was so excited. I had bought some website builder software. I can’t even remember what it was called. Some website building platform I bought the domain through. I was so excited, I spent that whole day. My wife, we just got married.  It was our first year of marriage.  Poor thing, she’s been through so much. It’s shocking to me that she’s still around. So she’s working while I’m at home trying to make millions between wrestling practices. So I’m in there trying to build this site, and I’m learning how to… this is pre, me using Front Page.  This is total horrible website building. I’m building this thing out. I bought a bunch of resale rights to a whole bunch of different software products.  We’re selling software, this is pretty exciting. In fact, we’re selling exciting software. My domain I bought was exciteware.net. I’m sure that domains… I don’t think I own it anymore. I was so excited, “We’re selling exciting software, this going to be amazing.” So my wife gets home. I’m like, “Collette, I gotta show you what I just created; this is going to be amazing.” I’m building up the hype and suspense, like I like to do. If I’m like, “This is the domain that I bought”, she’s going to be like, “Alright.” So I gotta build up the hype so when I announce she can hear the angels singing and it can be this big deal. So I’m talking it up, “I’m selling software. I’m selling this software, and this software. All these different software resale rights that I bought. We’re selling exciting software. The domain I bought is Exciteware.net.” I remember she looked at it. And she didn’t hear the angels singing. She didn’t get excited. In fact, she had this concerned look on her face and she said, “When I hear Exciteware, I think lingerie”.  I was like, “What?” She’s like, “I’m not going tell my mom you own a website called Exciteware. She’s going to think you sell underwear. Exciting underwear. “ I’m like, “No, it’s exciting software. This is really cool.” She’s like “No, this is embarrassing.” My whole world collapsed. I spent months trying to figure out.. Oh crap, a cops coming out. Please say he’s not getting me. I wonder if it’s illegal for me to be talking on the phone like this. Hopefully that’s not why he’s pulling behind me. I don’t know the laws. Cross your fingers, otherwise you guys get to hear a cop pull me over. There’s a cop in front of me too. I wonder if this is a sting operation.  “We listen to Marketing In Your Car, Russell. We know the route from your house to your office, this is a sting op. We’re going to take you down.” I hope that’s not true. We’ll find out in a little bit. Alright, so where I left off… So my wife is just like, “No, that’s a horrible name.”  I was devastated because I spent $40, which back then was more than I made in an entire year. It was all my money. We had zero disposal income. I was making exactly $0 a year my wife was making less than $20 grand a year. We did not have money, so I didn’t have $40 to spend but I spent it. I was devastated. I remember being depressed. This was the foundation for my empire. You just destroyed it because you think it sounds like exciting underwear. I thought that was kind of funny. So last night, we were in bed talking and I was like, “Do you remember Money4College?” and she was like, “Yeah, do you remember Exciteware?” Oh dear me. We’ve come a long way since then. I thought it was funny. So, I kept trying to think of other company names. I remember for some reason I always thought the word sublime was the coolest word. SUBLIME. It’s like a slide.  SUUUU and BLIME and you bounce off the end of the slide. Sublime. I thought sublime was cool. So I was like, “The only idea I have is sublime. I like that word.” So I ended up buying sublimenet.com that was the company name for the next 4 or 5 years. Which is weird, it didn’t mean anything. But that was the only other idea I had that wasn’t exciting software. So Sublimenet, is a horrible name. Anyway, that‘s what it was. Sublimenet.com was the business name for the next few years. I remember I used to buy domain names and they would be part….Sublimenet would be the company, but I’d have different…Zipbrander or ForumFortunes. All these different products underneath there. I kept trying to find the perfect name. I remember one night; I was on buydomains.com or one of those sites. I’m typing in tons of ideas trying to find one. All of the sudden I found it. It was DotComSecrets.com. I remember, I was just like, “That’s it! That’s the name!” It was amazing for me. It’s funny now because now, a lot of times, I’m like, “should I try to build the info business around that name, or should I not?” The two cops took a right. The sting operation was unsuccessful they didn’t catch me. Anyway, even when I titled my book, DotComSecrets, Jeff Walker told me, “It’s the worst name ever!” But I’m like, that’s my thing. Anyway, I still like DotComSecrets. I actually think it’s really cool. Some people think it’s dumb, but it became the name. It was much better than Sublimenet or Exciteware.  Now where the info for the coaching side of our business kind of grew from, which is kind of cool. I remember with Clickfunnels….I almost wish we would have named the company Clickfunnels but we didn’t. Because initially we had 3 software products we were going to build under this brand. It was going to be Clickfunnels, Backpack, and Actionetics, were the 3 software companies we were going to launch with one parent company. We were trying to think of a cool name for it. Most of you probably don’t even know this, but Clickfunnels parent company is Etison. It’s a domain that Todd had bought a long time ago. And we thought it was cool because Thomas Edison is cool. But the whole Edison/Tesla scam thing….the T was kind of for Tesla. So it’s like this weird thing. Initially we were going to give away Tesla’s when people promoted Clickfunnels. Anyway, the company name is Etison. So we were going to have Clickfunnels, Backpack, and Actionetics, as the 3 software products. But after we launched Clickfunnels and it blew up way bigger than we ever thought. Instead of making separate software companies, we made the decision to build everything internally. Now all those products are inside of Clickfunnels. I wish we would have named the company Clickfunnels. We didn’t. It’s similar to 37 Signals. 37 Signals is kind of a random business name. Then they had Basecamp, High Rise, all their different software tools. Recently they changed it so their business name is just Basecamp. Maybe we’ll switch it to Clickfunnels someday. I don’t know. But there’s the history of naming of my companies. That’s about it, you guys. So I hope that was fun. I know there’s not really any educational purpose to that outside of just making fun of myself. I’m sure all of you guys got cheesy names in your business domain name, email address history. I hope it makes you smile when you think about some of the goofy things you’ve done along the way. There you go. I’m at the office. I’m going to go film 21 videos to help people ignite their funnel. Good stuff’s happening today. I’m also going to make a cool upsell video for our Funnel Catcher course. Yesterday we made a sweet sales video for Funnel University that I’m really excited for. There’s a lot of cool stuff happening. February is going to be insane. I’m trying to get out a lot of things before our March event. The March event ticket sales are going crazy. In the last 3 days we sold 40 more tickets, I don’t even know how sales are coming in, but it’s exciting seeing it. Because I’ve been stressing out, we’re not going to sell enough tickets. Oh we’ve got really cool direct mail piece that’s coming out this week. It should be hitting everyone this week, actually. If you watch to Marketing Quickies Show, I showed this really cool mail piece that I got from some car dealership. It’s like a forwarded email that the guy printed out and sent to me, it had a sticky note on it. It’s a really cool marketing concept. So, we kind of modeled that. Basically it’s a letter we’re going to email to Ben; we have two Ben’s on our team that are doing outbound phone sales for the event right now. So I forwarded this email to Ben.  “Hey make sure people get in, extend the discount through February 5.” So then we printed that out and put a sticky note of Ben saying “Hey, if you haven’t got your tickets yet, give me a call.” Then we fold that up, put in a letter and handwrite the address on it. Anyway, it’s a really cool mailing piece and I’m so excited. I was trying to send it to all Clickfunnels members, but we didn’t have addresses for everyone. We ended up having addresses for 4,000. So 4,000 Clickfunnels members will be getting that letter this week, maybe you’ll get one. I’m really proud of that direct mail piece, I’m sure the event will show the stats of how it all worked. It’s pretty cool. I love marketing, it’s so much fun. That’s it guys. Appreciate you all. Have an amazing day and I’ll talk to you all soon.

Some interesting things that I discovered while on the road this last week in the UK. On this special early morning episode Russell recaps his trip to London and why he's happy to be back home. He also talks about the differences with selling to audiences in different countries. Here are 4 cool things in today's episode: How amazing it is that you can connect with people who are in the same industry as you all over the world. How weird it is that people in the UK made fun of Russell just because he's American, and how that taught him how to transition his presentation to accommodate them. How people in Australia are different from people in the US or UK. And why Russell didn't have any expectations for how well he would do in the UK, but how he is grateful either way. So listen below to hear how Russell's trip to London went and why it was better than when he was in the UK 5 years ago. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to an early morning fricken-freezing Marketing in your Car. Hey guys! So we just got back from London, woo-hoo! It was a long, long, long, long, oh so long trip to get back. We made it and we are excited and now it's like 6 in the morning. My kids have not fallen asleep yet, because they're still on London time. We kind of passed out for a little bit, but we're awake now. Our cute little baby, who we haven't seen in a week, we've been playing with her. Even though she's tired, we're not letting her sleep, because she's too dang cute. A whole bunch of stuff and it's not even 7:00 yet! I'm actually driving out to go grab some food because our house is out of food. That's what's happening over here. Other than that, I'm just excited to be home. I'm not traveling again for, hopefully for forever. You know how you feel after you eat Thanksgiving dinner, and you're so full you just want to pop. You're like, “I'll never eat again, ever!” Then five minutes later, you're hungry. That's how I am right now. I will never travel again, ever. The last 30 days, it's just been insane. We're back! We're excited, a lot of fun things. I'm excited to get my hands dirty again, and get into work and get into stuff. Speaking, and traveling, and selling, and stuff like that, it's fun. I just miss sitting behind a computer and just funnel building, funnel hacking. I'm so excited! It's all good. We had an awesome time in London, and it all turned out really, really good. It was fun. It was cool going there and seeing all these businesses. It's interesting because you think about however many, 20 years ago even, people sold things in their communities, right? If you lived in Boise, you sold things to other people in Boise. That's kind of how things were. The Internets made it so it's everywhere. What's cool, a couple things that I kind of got from it. 1, going over there, you see these entrepreneurs from that other side of the world. What's interesting is their hopes, their dreams, their desires, their vision, their desire to change the world in their own little way is the same. It's not different than it is here. I think entrepreneurs; we have something weird inside of us. It's not an American thing, or it's not whatever. It's an entrepreneur thing and it's everywhere. People there have the same bug that we have here. It's awesome and I just love being around entrepreneurs. There's nothing better for me. That was really, really cool. What was interesting though, this is kind of cool, people don't see this a lot. You don't notice it online either. I wonder, I don't know if I'll do anything because of this, but it makes me think. For example, in the last 30 days, I've spoken in Australia, United States 3 times, and then in London. The 1 thing that is different, culturally things are different. It's just fascinating. I remember the first time I spoke in London and I tried to sell. I did my normal pitch that in the States was awesome and it bombed over there. I was like, what in the world? These people hate me. I found out later they did hate me. I remember, this is kind of sad, but after the event was over, I sold a couple, but not like what I normally would have. This is probably 4 or 5 years go. Then I went on this forum later, it was a free event we did, all this stuff. I'm on this forum reading people critiques of the event and all these people were making fun of me. They weren't making fun of my presentation, or anything. They're making fun of me because I was American. Wow! I never thought that that was a thing, it was so weird to me. After that I had friends that told me when they sold to the UK, they had to sell different, they had to speak different, they had to do things different for it to work. I hadn't had the chance to speak in the UK for 5 years, so I never really tested that again. I've spoken twice in Australia since then. Australia was completely the opposite. Australia feels like, maybe I'm wrong, but I don't think the people in the UK always like Americans. I think they think we're stuck up. We kind of are. The more cultured I am becoming, the more places I go, the more I realize how annoying Americans can actually be. We are pretty, it's kind of embarrassing looking at it now. That's just how American's are, right? I the UK, if people don't necessarily like us as much, but in Australia it's the opposite. Australians love us. It was really interesting, I was in Australia, anything I said it felt like I was walking on gold. It was a completely different cultural experience. That was kind of just weird to me. This time I spoke in the UK I was very aware of that. It thought if I'm going to be successful with this, I think the wrong approach … The approach in Australia was almost more like I'm this American authority, let me show you all this cool stuff I did. In the UK the way I transition my presentation this time, I had to kind of make fun of myself more. What do they call it, self-deprecating humor or whatever? I tried to make fun of myself more throughout the presentation. What's funny is in America, even Australia, if you close people, they stand up and they start going to the back, when they get excited and they rush. The UK, none of that. Nobody moved. I'm doing my close and I'm telling them, “Get up right now, go to the back!” I'm doing all my stuff that normally get's American's jumping over each other and fighting to get to the back, and nobody budged. They just sat there. I'm so confused, did I not make fun of myself enough? What's happening? Then after the presentation was done, people slowly stood up and walked over and signed up. The promoter told me afterwards, he's like, “Your close rate was amazing for the UK, just so you know.” Really? It was way less, it wasn't way less, it did well, but it was less than I thought it was going to be. He's like, “You're close rate was amazing for the UK audience.” It's just interesting. When I think about a lot of times I think we craft ourselves messages for all people. As I'm getting more and more deeper into this business, what I'm learning more and more is that I think this is really the power of where Actionetics inside of Click Funnels is going. Changing based on people. This one is making more money, speak to them this way, less money, speak to them here. If they're male speak to them like this, if they're female speak to them like this. Whatever those demographics are. I almost think that if I really want to go deep in this, I don't know if I will, but I might, especially offers that we really focus a lot of time and energy on. I would even change the sales message based on culture, based on geography. Somebody in the UK was watching video sales, I would speak much different than somebody in the United States. Just interesting I thought. One other thing, this I just want to share with you guys, and hopefully it will resonate. I hate this, I've got so many coaching clients who, and I get it, you want to forecast and set goals, and expectations, and things like that. I think it hurts. I always have these, our clients, our friends, or people that I hear are like, “Okay, webinars going to happen, I'm going to do this …” They have numbers built up in their head, “If I only get this percent, and this happens and dahdahdah.” All these things they figure out. They do it, and they don't get it, and they're destroyed mentally and physically that destroys them. I'm a big believer in not, not not setting goals. I'm a big goal setter. Not setting expectations of outcome. You can't control those things at first. When I spoke at this event, Dan kept asking, he told me how many sales I did. Dan's the promoter, was like, “Is that good for you? Bad? What were you expecting?” I was like I didn't have any expectations coming in. I want, when it's done, for me to be happy with whatever, and if I have expectations, then no matter what I'm not going to be happy. You know what I mean? I didn't have any expectations. If I didn't sell anything, I was coming to try to serve and try to help. When I speak, even I've been doing this forever, I get nervous. Before I speak, I pray and when I pray I pray that I can give value and help serve people to the best of my ability. That's what I'm praying for and I like how many sales I can close, I'm legitimately here to serve people. That's the way I go into it. The people buy, I'm so grateful afterwards that it's awesome. But if I would have thought, think ahead of time, looked at Dan's audience and said, “My typical audience converts this much.” Really though through it and really focused on that number, I probably would have been disappointed, because it made less money than it should have, based on if I would have thought through things. I try not to, I just kind of put it out of my head, and don't think about that. Just focus on giving, and serving, and helping. I even told Dan that, I didn't really have any outcomes, I wasn't really hoping for anything. I just come in and serve and hopefully we can get a lot of people into Click Funnels because they need it. I honestly feel like you can't be successful in life without it. I feel like they need it. I want to give that to them. From this, I'm sure people know who I am now. If they enjoyed it, they're going to keep following me. They're going to buy more stuff. A lot of them will ascend up and come in our inner circle, things like that. Good stuff will happen from it. I'm not tying an outcome to it. I can't tell you how many people, over, and over, and over again, in my coaching programs, they have these numbers in their head. When they don't hit it initially they're just destroyed. It's hard to recover. If you go into it with no outcome, with no projected outcomes of your own, you just go and you do it. You try to serve and you see what happens. Then you can take that data and you can look at it, and you can make decisions. If I was to keep speaking in the UK, I would look at the presentation and say what things didn't work. There were a lot of things that didn't work. I could tell, because there was this weird energy when you speak in a room. You can feel it, you can not feel it at times. There are things I would definitely change. Again, I'm not speaking in the UK all the time, so it's not the same for me. My first webinar, not my first webinar, but my first Funnel Hats webinar, I had no idea if it was going to do well or not. I was speaking at Mike Filsaime's event, and I did it. When people started running back, I was so shocked. Oh, wow! The next one was, oh! Every time I was so excited about what happened. Eventually, after we've done it so many times, we have projected outcomes, and we have things like that. Now we've got something to shoot for. I let the chips fall where they may at first. Then we can look at that, analyze the data, change things. Let that happen a bunch of times before we start making these projections, these models, and tying our happiness outcome to them. If you do, unless you hit it out of the park the first time, it's hard. Most people do webinar the first time, they're not getting 10% close rate. They're not getting 5%, they might be getting 1-2%. That's where we start at. That's what we've got to do a billion times. That's why I've done the Funnel Hacks webinar, in the last 12 months, I would say a conservatively, at least 50 times live. It gets better every single time. It just makes me feel for people who create it, have this vision in their head, launch it, and they don't hit it. They are attaching so much personal emotion to it. I feel for that, so hopefully if nothing else you get from this, stop attaching all these things to you initial work. Just do it from a point that you want to serve, you want to give, you want to help. Let the chips fall where they may. Then take the data, change it tweak it, then keep doing that. Eventually, when you have a model that is working, now you can come back and you can be stressed out about the results. Don't do that now. We have enough stress in our lives. You're building a business, it's fun and it should be an enjoyable process. It's going to be hard at times. It's going to be good at times. It's going to be bad at times. You're going to lose money at times. You're going to make money at times. You're going to be broke sometimes. Sometimes you'll be rich. That's just kind of the process in this game. If you don't have the skin for that, it might not be the right game to play. I'm at the store, I've got to buy my family some food. Some eggs, some banana's. Some stuff for us to eat. I better go. Thanks for listening to my ramblings today. Hope that there is some value in there for you. I appreciate you guys. For those of you who are my new friends in London, thanks for letting me come hang out. I had an awesome time. I appreciate you guys allowing me to serve you. Thank you so much, and I'll talk to you soon.

Some interesting things that I discovered while on the road this last week in the UK. On this special early morning episode Russell recaps his trip to London and why he’s happy to be back home. He also talks about the differences with selling to audiences in different countries. Here are 4 cool things in today’s episode: How amazing it is that you can connect with people who are in the same industry as you all over the world. How weird it is that people in the UK made fun of Russell just because he’s American, and how that taught him how to transition his presentation to accommodate them. How people in Australia are different from people in the US or UK. And why Russell didn’t have any expectations for how well he would do in the UK, but how he is grateful either way. So listen below to hear how Russell’s trip to London went and why it was better than when he was in the UK 5 years ago. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to an early morning fricken-freezing Marketing in your Car. Hey guys! So we just got back from London, woo-hoo! It was a long, long, long, long, oh so long trip to get back. We made it and we are excited and now it’s like 6 in the morning. My kids have not fallen asleep yet, because they’re still on London time. We kind of passed out for a little bit, but we’re awake now. Our cute little baby, who we haven’t seen in a week, we’ve been playing with her. Even though she’s tired, we’re not letting her sleep, because she’s too dang cute. A whole bunch of stuff and it’s not even 7:00 yet! I’m actually driving out to go grab some food because our house is out of food. That’s what’s happening over here. Other than that, I’m just excited to be home. I’m not traveling again for, hopefully for forever. You know how you feel after you eat Thanksgiving dinner, and you’re so full you just want to pop. You’re like, “I’ll never eat again, ever!” Then five minutes later, you’re hungry. That’s how I am right now. I will never travel again, ever. The last 30 days, it’s just been insane. We’re back! We’re excited, a lot of fun things. I’m excited to get my hands dirty again, and get into work and get into stuff. Speaking, and traveling, and selling, and stuff like that, it’s fun. I just miss sitting behind a computer and just funnel building, funnel hacking. I’m so excited! It’s all good. We had an awesome time in London, and it all turned out really, really good. It was fun. It was cool going there and seeing all these businesses. It’s interesting because you think about however many, 20 years ago even, people sold things in their communities, right? If you lived in Boise, you sold things to other people in Boise. That’s kind of how things were. The Internets made it so it’s everywhere. What’s cool, a couple things that I kind of got from it. 1, going over there, you see these entrepreneurs from that other side of the world. What’s interesting is their hopes, their dreams, their desires, their vision, their desire to change the world in their own little way is the same. It’s not different than it is here. I think entrepreneurs; we have something weird inside of us. It’s not an American thing, or it’s not whatever. It’s an entrepreneur thing and it’s everywhere. People there have the same bug that we have here. It’s awesome and I just love being around entrepreneurs. There’s nothing better for me. That was really, really cool. What was interesting though, this is kind of cool, people don’t see this a lot. You don’t notice it online either. I wonder, I don’t know if I’ll do anything because of this, but it makes me think. For example, in the last 30 days, I’ve spoken in Australia, United States 3 times, and then in London. The 1 thing that is different, culturally things are different. It’s just fascinating. I remember the first time I spoke in London and I tried to sell. I did my normal pitch that in the States was awesome and it bombed over there. I was like, what in the world? These people hate me. I found out later they did hate me. I remember, this is kind of sad, but after the event was over, I sold a couple, but not like what I normally would have. This is probably 4 or 5 years go. Then I went on this forum later, it was a free event we did, all this stuff. I’m on this forum reading people critiques of the event and all these people were making fun of me. They weren’t making fun of my presentation, or anything. They’re making fun of me because I was American. Wow! I never thought that that was a thing, it was so weird to me. After that I had friends that told me when they sold to the UK, they had to sell different, they had to speak different, they had to do things different for it to work. I hadn’t had the chance to speak in the UK for 5 years, so I never really tested that again. I’ve spoken twice in Australia since then. Australia was completely the opposite. Australia feels like, maybe I’m wrong, but I don’t think the people in the UK always like Americans. I think they think we’re stuck up. We kind of are. The more cultured I am becoming, the more places I go, the more I realize how annoying Americans can actually be. We are pretty, it’s kind of embarrassing looking at it now. That’s just how American’s are, right? I the UK, if people don’t necessarily like us as much, but in Australia it’s the opposite. Australians love us. It was really interesting, I was in Australia, anything I said it felt like I was walking on gold. It was a completely different cultural experience. That was kind of just weird to me. This time I spoke in the UK I was very aware of that. It thought if I’m going to be successful with this, I think the wrong approach … The approach in Australia was almost more like I’m this American authority, let me show you all this cool stuff I did. In the UK the way I transition my presentation this time, I had to kind of make fun of myself more. What do they call it, self-deprecating humor or whatever? I tried to make fun of myself more throughout the presentation. What’s funny is in America, even Australia, if you close people, they stand up and they start going to the back, when they get excited and they rush. The UK, none of that. Nobody moved. I’m doing my close and I’m telling them, “Get up right now, go to the back!” I’m doing all my stuff that normally get’s American’s jumping over each other and fighting to get to the back, and nobody budged. They just sat there. I’m so confused, did I not make fun of myself enough? What’s happening? Then after the presentation was done, people slowly stood up and walked over and signed up. The promoter told me afterwards, he’s like, “Your close rate was amazing for the UK, just so you know.” Really? It was way less, it wasn’t way less, it did well, but it was less than I thought it was going to be. He’s like, “You’re close rate was amazing for the UK audience.” It’s just interesting. When I think about a lot of times I think we craft ourselves messages for all people. As I’m getting more and more deeper into this business, what I’m learning more and more is that I think this is really the power of where Actionetics inside of Click Funnels is going. Changing based on people. This one is making more money, speak to them this way, less money, speak to them here. If they’re male speak to them like this, if they’re female speak to them like this. Whatever those demographics are. I almost think that if I really want to go deep in this, I don’t know if I will, but I might, especially offers that we really focus a lot of time and energy on. I would even change the sales message based on culture, based on geography. Somebody in the UK was watching video sales, I would speak much different than somebody in the United States. Just interesting I thought. One other thing, this I just want to share with you guys, and hopefully it will resonate. I hate this, I’ve got so many coaching clients who, and I get it, you want to forecast and set goals, and expectations, and things like that. I think it hurts. I always have these, our clients, our friends, or people that I hear are like, “Okay, webinars going to happen, I’m going to do this …” They have numbers built up in their head, “If I only get this percent, and this happens and dahdahdah.” All these things they figure out. They do it, and they don’t get it, and they’re destroyed mentally and physically that destroys them. I’m a big believer in not, not not setting goals. I’m a big goal setter. Not setting expectations of outcome. You can’t control those things at first. When I spoke at this event, Dan kept asking, he told me how many sales I did. Dan’s the promoter, was like, “Is that good for you? Bad? What were you expecting?” I was like I didn’t have any expectations coming in. I want, when it’s done, for me to be happy with whatever, and if I have expectations, then no matter what I’m not going to be happy. You know what I mean? I didn’t have any expectations. If I didn’t sell anything, I was coming to try to serve and try to help. When I speak, even I’ve been doing this forever, I get nervous. Before I speak, I pray and when I pray I pray that I can give value and help serve people to the best of my ability. That’s what I’m praying for and I like how many sales I can close, I’m legitimately here to serve people. That’s the way I go into it. The people buy, I’m so grateful afterwards that it’s awesome. But if I would have thought, think ahead of time, looked at Dan’s audience and said, “My typical audience converts this much.” Really though through it and really focused on that number, I probably would have been disappointed, because it made less money than it should have, based on if I would have thought through things. I try not to, I just kind of put it out of my head, and don’t think about that. Just focus on giving, and serving, and helping. I even told Dan that, I didn’t really have any outcomes, I wasn’t really hoping for anything. I just come in and serve and hopefully we can get a lot of people into Click Funnels because they need it. I honestly feel like you can’t be successful in life without it. I feel like they need it. I want to give that to them. From this, I’m sure people know who I am now. If they enjoyed it, they’re going to keep following me. They’re going to buy more stuff. A lot of them will ascend up and come in our inner circle, things like that. Good stuff will happen from it. I’m not tying an outcome to it. I can’t tell you how many people, over, and over, and over again, in my coaching programs, they have these numbers in their head. When they don’t hit it initially they’re just destroyed. It’s hard to recover. If you go into it with no outcome, with no projected outcomes of your own, you just go and you do it. You try to serve and you see what happens. Then you can take that data and you can look at it, and you can make decisions. If I was to keep speaking in the UK, I would look at the presentation and say what things didn’t work. There were a lot of things that didn’t work. I could tell, because there was this weird energy when you speak in a room. You can feel it, you can not feel it at times. There are things I would definitely change. Again, I’m not speaking in the UK all the time, so it’s not the same for me. My first webinar, not my first webinar, but my first Funnel Hats webinar, I had no idea if it was going to do well or not. I was speaking at Mike Filsaime’s event, and I did it. When people started running back, I was so shocked. Oh, wow! The next one was, oh! Every time I was so excited about what happened. Eventually, after we’ve done it so many times, we have projected outcomes, and we have things like that. Now we’ve got something to shoot for. I let the chips fall where they may at first. Then we can look at that, analyze the data, change things. Let that happen a bunch of times before we start making these projections, these models, and tying our happiness outcome to them. If you do, unless you hit it out of the park the first time, it’s hard. Most people do webinar the first time, they’re not getting 10% close rate. They’re not getting 5%, they might be getting 1-2%. That’s where we start at. That’s what we’ve got to do a billion times. That’s why I’ve done the Funnel Hacks webinar, in the last 12 months, I would say a conservatively, at least 50 times live. It gets better every single time. It just makes me feel for people who create it, have this vision in their head, launch it, and they don’t hit it. They are attaching so much personal emotion to it. I feel for that, so hopefully if nothing else you get from this, stop attaching all these things to you initial work. Just do it from a point that you want to serve, you want to give, you want to help. Let the chips fall where they may. Then take the data, change it tweak it, then keep doing that. Eventually, when you have a model that is working, now you can come back and you can be stressed out about the results. Don’t do that now. We have enough stress in our lives. You’re building a business, it’s fun and it should be an enjoyable process. It’s going to be hard at times. It’s going to be good at times. It’s going to be bad at times. You’re going to lose money at times. You’re going to make money at times. You’re going to be broke sometimes. Sometimes you’ll be rich. That’s just kind of the process in this game. If you don’t have the skin for that, it might not be the right game to play. I’m at the store, I’ve got to buy my family some food. Some eggs, some banana’s. Some stuff for us to eat. I better go. Thanks for listening to my ramblings today. Hope that there is some value in there for you. I appreciate you guys. For those of you who are my new friends in London, thanks for letting me come hang out. I had an awesome time. I appreciate you guys allowing me to serve you. Thank you so much, and I’ll talk to you soon.

I was SHOCKED to see that this guy's sequence was 190 weeks… On today's episode Russell talks about why he likes the idea of having a longer email sequence and the benefits that could come from it. Here are some cool things that are in this episode: Who showed Russell that having a longer email sequence is actually a great idea. What benefits Russell thinks will come by making his own sequence longer. And how to subscribe to The Marketing Quickies Show So listen below to find out why your auto responder email sequence could and should be longer. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I don't even know anymore. We're in the middle of a re-brand. I can't figure out what the name is yet, but as of right now, I'm pretty sure we're still Marketing In Your Car. Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. I've been dragging my feet a little slow. I'm not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. It's I don't really want to move so I've moved really, really, really slow today but … Finally in the car, heading in to get a little bit of work done for the day. I'm actually really excited. I haven't had a chance to sit down and work for like a week and a half, so it will be really good. I'm going to share with you guys something that I think was really interesting and good. I've been fighting it internally in my head for the last two days since I heard it. But I think, I think he's right. I'm pretty sure. I might be wrong. It was funny because on the trip, I like … You know traveling and time zones and all sorts of stuff, I didn't have time to really email my list at all which if you don't email your list, you don't make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It's crazy. If you're not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That's kind of what I found. So I hadn't emailed my list because I landed, I'm tired and I don't know where I'm at. I don't have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didn't email my list. That's kind of what was happening. When I was at Joe Polish's event, Brendon Burchard, he's been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, “When someone joins your list, how many emails do they get automatically?” And then he said, “I bet you I can judge your income based on how many emails are in that sequence.” So I was like, “Okay, I'm going to play with this a little bit.” Just curious. My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. He's pre drilled out a four year auto responder sequence. He said, “The reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence.” I was like, “Dang, dude. That's pretty dang cool.” I'm kind of jealous that I don't have that right now. I've always fought that. I think there's value and power in having emails that are happening in real time based on what you're excited about today, with the atmosphere, with the environment, with what's happening … You know, kind of tied to that. That's kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening. The other thing he talked about is that sequences … The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where he's talking about … Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so you're giving them each piece they need and helping them to expand their mind and their vision as they're moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and what's the sequence I'm introducing to people. Honestly, it's kind of all over the place. I don't really have a super good path that I take people down. I think part of that's because there's products that I know I want to create that I've got partially created that I know would be valuable and need to be in a certain order. Right now they're not so I was like, “How do we …” Anyway, so I think one of the fun things I'm excited to do today is I'm going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. I'll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, what's the first logical offer that makes sense? Where's the second and the third? Where are we taking people over a fifty-two week period of time? That's kind of what I've been working on. The cool thing about Actionetics too, which is nice, is you don't have to just go build out a hundred and ninety week sequence. What I'm going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so let's just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. We've got Perfect Webinar Secrets. We've got all these different High Ticket Secrets, so we've got these different products in our product catalog. It's figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that there's cool, fourteen days worth of content  that are wrapping around one of our core product lines, right? Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, let's say that they just bought the DotComSecrets book so they'd get a fourteen day sequence about the DotComSecrets book. When that's finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When that's done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there it's the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I don't know if you guys heard that. I almost just killed it live on air. Any who, so that's kind of what I'm thinking. I'm not positive I'm going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think I'll put people on a broadcast list after the first fourteen days I believe. Anyway, I'm going to play with that a little bit. I'm going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. That's my plan. I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I don't really want to do it, but it's one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, I'll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. It'll be good though. That's the game plan. Any who, that's what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and I'm doing them from all around the world. If you're missing out on those, in real time you're missing out. If you go to the blog, blog.dotcomsecrets.com, there's info there on how to subscribe to the daily periscope or just download the periscope app. Search Russell Brunson and there should be one … I think there's two. Someone got a fake account under my name. Punks. So there's the fake Russell Brunson account and then there's one called the Marketing Quickies show. Subscribe to that one and everyday you'll get a little chirp on your phone when I jump on live and we'll hang out. I'll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. I'll talk to you guys all again soon.

I was SHOCKED to see that this guy’s sequence was 190 weeks… On today’s episode Russell talks about why he likes the idea of having a longer email sequence and the benefits that could come from it. Here are some cool things that are in this episode: Who showed Russell that having a longer email sequence is actually a great idea. What benefits Russell thinks will come by making his own sequence longer. And how to subscribe to The Marketing Quickies Show So listen below to find out why your auto responder email sequence could and should be longer. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to Marketing In Your Car. Or Marketing Quickies. Or Quickies in Your Car. I don’t even know anymore. We’re in the middle of a re-brand. I can’t figure out what the name is yet, but as of right now, I’m pretty sure we’re still Marketing In Your Car. Hey Everyone, I hope you guys are having a fantastic day so far today, heading into the office. I’ve been dragging my feet a little slow. I’m not going to lie. I took yesterday off to hang out with the kids which was just awesome. While I was there in our wrestling room, I got a big old squat rack, I did squats and Romanian dead lifts and box jumps and everything that you can think of to destroy my legs. Today my legs hurt. It’s I don’t really want to move so I’ve moved really, really, really slow today but … Finally in the car, heading in to get a little bit of work done for the day. I’m actually really excited. I haven’t had a chance to sit down and work for like a week and a half, so it will be really good. I’m going to share with you guys something that I think was really interesting and good. I’ve been fighting it internally in my head for the last two days since I heard it. But I think, I think he’s right. I’m pretty sure. I might be wrong. It was funny because on the trip, I like … You know traveling and time zones and all sorts of stuff, I didn’t have time to really email my list at all which if you don’t email your list, you don’t make any money. I found that if I go a week without emailing my list, my open and click through rates drop dramatically. It’s crazy. If you’re not emailing your list at least once a week, you are kind of screwing yourself over. Honestly, you should be doing at least three or four and probably every day. That’s kind of what I found. So I hadn’t emailed my list because I landed, I’m tired and I don’t know where I’m at. I don’t have internet access and, you know, hotel internet access is horrible and just a million other excuses and various reasons why I didn’t email my list. That’s kind of what was happening. When I was at Joe Polish’s event, Brendon Burchard, he’s been a friend for a long time. Somebody that I like a lot and look up to. Anyway, he got up and he was talking about some stuff. One of the things he talked about was he asked everyone, he said, “When someone joins your list, how many emails do they get automatically?” And then he said, “I bet you I can judge your income based on how many emails are in that sequence.” So I was like, “Okay, I’m going to play with this a little bit.” Just curious. My sequence is typically seven to ten days and then I move them to a broadcast list, which is the model I talk about in the DotComSecrets book, which I still believe in, by the way. He said for him, he said that when someone joins his list, they go through a sequence of one hundred and ninety weeks. A hundred and ninety weeks. That is, what fifty-two weeks in a year, two years, three years, about four years. He’s pre drilled out a four year auto responder sequence. He said, “The reason why I can seventeen weeks off every single year is because of that one hundred and ninety week email sequence.” I was like, “Dang, dude. That’s pretty dang cool.” I’m kind of jealous that I don’t have that right now. I’ve always fought that. I think there’s value and power in having emails that are happening in real time based on what you’re excited about today, with the atmosphere, with the environment, with what’s happening … You know, kind of tied to that. That’s kind of been my belief pattern and I still believe that. At the same time, I also really like the idea of having longer sequences or things that are happening. The other thing he talked about is that sequences … The whole goal with sequence is to, kind of like when I talk about the value ladder, how you are ascending up your customers, it was kind of something similar where he’s talking about … Oh man, a police cop, or a cop on a motorcycle just drove by and looked at me. Gave me the look. Gave me the eye. Anyway, ascending people up through the sequence so you’re giving them each piece they need and helping them to expand their mind and their vision as they’re moving through product catalog. I thought that was kind of cool so I started thinking back about all the products I have and what’s the sequence I’m introducing to people. Honestly, it’s kind of all over the place. I don’t really have a super good path that I take people down. I think part of that’s because there’s products that I know I want to create that I’ve got partially created that I know would be valuable and need to be in a certain order. Right now they’re not so I was like, “How do we …” Anyway, so I think one of the fun things I’m excited to do today is I’m going to go through all the products that we certainly have and the ones that I know that I need to have done for this to kind of work. I’ll lay it out and then figure it out. When somebody comes into my world, they join my list for the first time, what’s the first logical offer that makes sense? Where’s the second and the third? Where are we taking people over a fifty-two week period of time? That’s kind of what I’ve been working on. The cool thing about Actionetics too, which is nice, is you don’t have to just go build out a hundred and ninety week sequence. What I’m going to do is build out smaller sequences. I think fourteen day sequences that focus on one topic, so let’s just say that we got a product coming out called Trip Wire Secrets. It goes through all the depth and detail of how to create Trip Wire offers. We’ve got Perfect Webinar Secrets. We’ve got all these different High Ticket Secrets, so we’ve got these different products in our product catalog. It’s figuring out how can I do a fourteen day sequence around that? What videos can I create? And training and blog posts and articles and all these things so that there’s cool, fourteen days worth of content  that are wrapping around one of our core product lines, right? Build out that fourteen day sequence and that becomes one action funnel, right? Do all of them. What I can do is start daisy chaining them together so when someone first enters my world, whatever product they bought, let’s say that they just bought the DotComSecrets book so they’d get a fourteen day sequence about the DotComSecrets book. When that’s finished then the action funnel then pushes them to funnel number two which maybe is Trip Wire Secrets and they go through that fourteen day sequence. When that’s done, that pushes them to number three which is maybe Perfect Webinars Secrets. Then, you know, from there it’s the next thing and the next thing. Oh, I forgot I was driving a stick shift. I was stopping and totally forgot to put my foot on the clutch. I don’t know if you guys heard that. I almost just killed it live on air. Any who, so that’s kind of what I’m thinking. I’m not positive I’m going to do that yet, but I think I am. That way, I got these different soap opera sequences that are kind of daisy chained together in an actual process. I still think I’ll put people on a broadcast list after the first fourteen days I believe. Anyway, I’m going to play with that a little bit. I’m going to think through it a lot. I will let you guys know what I come up with, but I think that would be kind of cool. That’s my plan. I hope that gives you some idea. You can kind of think through that, you know, how long is your sequence? I know that in my brain, I have so much pain associated with auto responder sequences. I hate building them. I hate doing them. I hate everything about it. It causes a lot of pain to think about it for me. Honestly I don’t really want to do it, but it’s one of those things where I know I need to do something like that. I might block out like a week of time during the holiday seasons coming up and just like say this week is auto responder sequence week and I do not get to have any fun. I just get to go through this pain but by the end of it, if I do, I’ll get to do something cool and figure out some cool prize for me if I can make it through a week of sequences which, again, sounds like a lot of work to me. It’ll be good though. That’s the game plan. Any who, that’s what I got for you guys today. I hope you guys are doing awesome. I hope your businesses are growing. I hope you are getting a lot of value out of this. Also, make sure you get on the daily Marketing Quickie Periscopes. People are finding a ton of value in those. They are a lot of fun to do and I’m doing them from all around the world. If you’re missing out on those, in real time you’re missing out. If you go to the blog, blog.dotcomsecrets.com, there’s info there on how to subscribe to the daily periscope or just download the periscope app. Search Russell Brunson and there should be one … I think there’s two. Someone got a fake account under my name. Punks. So there’s the fake Russell Brunson account and then there’s one called the Marketing Quickies show. Subscribe to that one and everyday you’ll get a little chirp on your phone when I jump on live and we’ll hang out. I’ll drop some value bombs for you guys and it will be a lot of fun. So, anyways, hope I can see you guys over there on that platform as well. I appreciate you all for listening and hanging out. I’ll talk to you guys all again soon.

One of the top marketing guru's in the history of planet earth called me today and offered me this… On this episode Russell talks about receiving a call from Jay Abraham and what he learned from him over the years. Here are some cool things to listen for in this episode: How Russell is using what he learned from Jay Abraham in Clickfunnels. And what it was like to talk to Jay Abraham on the phone and how he talked Russell into taking his family to the UK. So listen Below to find out how Russell got a free trip to the UK. ---Transcript--- Hey everyone. I am really excited. First, I've got to give you some intro music… All right. Welcome to the Marketing In Your Car Podcast. If you're a first time listener, this is probably not going to make much sense to you, but if you are a faithful, I'm excited and I just want to talk to you guys because you are my people. You listen, you care, and something cool happened to me over the last 24 hours. If you were to ask: “Who were the top two marketing consultants on planet earth?” Not like new internet dues like me. Marketing direct response dudes. There's two that are in my mind are the guys. Can you guys guess? I'll give you a hint. One of them wrote the forward to my book. Yes, you're right, Dan Kennedy, that's kind of cool. Who's the other one? Who's the other person who I would put up in the top two of all time, of the history of the world, I think even more so than a lot of the big names who have passed on? The second person is Jay Abraham. How many of you guys guessed Jay Abraham? I'm sure some of you guys did. I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all that stuff, it would have been probably 10, 15 grand. I had it all and I went through it all, and it was amazing, just amazing stuff. Because I have been a fan for a long time. In fact, I look at ClickFunnels, one of the core principles of our growth right now. I learned from Jay Abraham. This is what he talked about was, he says there are only three ways to grow a business. Number one is get new customers. Number two is get those customers to spend more money. Number three, get them to buy more often. Only three ways to grow a business. You can't do it any other way. To grow your company, it's got to be one of those three ways. More customers, get those customers to buy more, and get those customers to buy more often, or spend more, and to buy more often. There you go. That's huge. ClickFunnel's goal of year one was customer acquisition, which is the first way to grow a business. For year number two is ascension. We are trying to get all of our customers to spend more money. We're trying to get everyone to extend from a $97 a month level to a $300 a month level. That's why we gave Actionetics and BackPack and made this thing amazing because we want people ascend and to upgrade. We're focusing on growth strategy number two from Jay Abraham this whole year. That's my number one focus this year is ascension so you guys will start seeing that a lot. There you go. Even today, we are talking Jay Abraham, and quoting him, and implementing what I learned from him all those years ago. The guy is a legend and just amazing. I get a call from Rich Schefren. He's like, “Hey man, Jay Abraham wants to talk to you.” I'm like, “All right.” He's like, “Here's his number. Text him and set up a time to call.” I'm like, “Okay.” I text Jay Abraham. I'm freaking out. This is like texting Michael Jordan if you're a basketball player. I text Jay Abraham trying to act cool. I'm like, “Hey Jay, Rich told me to give you a call. Let me know when's good.” He's like, “Call me right now.” I call him up super nervous, but I'm trying to be all cool Russell. I'm being all cool and we're talking and he said, “Hey, we never met in person. Right?” I'm like, “No, I've been to some of your events and stuff but I never actually met you.” He was like, “I didn't think so, but he's like, I keep hearing about you. People keep talking about you. Rich talked about you and talked about you and talked about you're with ClickFunnels, which is amazing. Then this other guy, one of my clients that we're doing these big events, he does these big events in the UK. I asked him who he wanted to be a speaker on his stage and he only gave me one name. He said it was you.” He was like, “I don't know you, but I feel like I should and I wanted to introduce myself and say Hi.” I'm like, “Well, I've been a huge fan of yours for a long time. I'm very aware of who you are.” He's like, “Oh, thank you.” We start talking and he basically asked if I could come speak at this event out in the UK in less than a month from now. Those of you who are my faithful followers know, for me just to drop everything and travel across the world is not easy. I got a beautiful wife, five amazing kids who are in school. One that's just a newborn. It's just not easy. I nicely declined and then gave him an excuse of why I couldn't make it. “I'd love to go but it's short notice and my wife, I've got five kids, and there's just no way I could leave them for a week.” Jay, who is amazing at closing deals, comes back and says, “Well, how about we do this. When I was younger, I took my family to the UK in the wintertime and we had an amazing time. I was speaking and I brought them and it was so great.” And like sold me on this whole experience. I'm like, “Oh, that sounds cool.” He's like, “What if we did this. What if I cover your flights, and your wife's flights, and all your kid flights. Put you guys in business class. Put your kids in coach. We will fly you guys there. You can spend a week. We'll cover your hotel the whole time you're there. You'll live in luxury and we'll give you spending cash as well. Then you can come speak and sell to a group of 1200 entrepreneurs who are most of them are InfusionFoft users. You can sell ClickFunnels to them and keep half the money. I was like, “You're telling me, you're going to fly me, and my wife, and my kids, and my entire family out there. You're going to pay for everything. Plus, you'll give us spending money so we can blow some money while we're there. Plus, I get to sell.” Just so you guys know, right now I think the worst I've closed the ClickFunnels pitch in front of a live audience. Well, that's not true, not the worst. The very first time I did it. The very first time I ever did the presentation, I closed 38%. The second time I did 48%. The third time I did 93%. If I screw it up and I only close 50% of the room at 1200 people, that's 600 people times a grand. That'll be $600,000. I get half that. It would be $300,000. And you can say basically he's paying me $300,000 to come and speak. I was like, “How do you say no to that?” I'm like, “Let me call my wife and I'll get back to you.” I had to go and call my wife and pitch her on it. Luckily she was closed by the irresistible offer as well, and so we're going to London, we're going to UK, and I'm excited. Anyway, it's just super cool. No real reason to tell you guys for the podcast other than I'm excited. I hope you're excited. Maybe you got a tip or two out of Jay's Three Ways to Grow a Business. It's pretty cool. I'm excited. I'm on cloud nine. I feel like a rock star. It's like Michael Jordan calling you like, “Hey, man, we want you to play basketball for the Bulls. Are you in?” And you're like, I can't do that. He's like, “How about this, you can move into my house and you and your family can live here while you're playing for the Bulls.” That's what it feels like. I don't know if that analogy makes sense. I'm not really basketball guy. I am a Michael Jordan guy though. That is one dude who I would love to meet. Actually I should do like a success telesummit just with the only goal of getting Michael Jordan on it. How awesome would that be, just coordinate some really cool event just so you can have Michael Jordan be a part of it so you can talk to him? I might actually try to pull that off because that guy is amazing. There you go you guys. I am heading home to go play with the kids. I hope you guys are having a good time. I know I am excited right now. I'm a little tired because the next 30 days I am going to Australia and now the UK. Actually, this is my travel plan for the next 30 days, which is insane. Then I'm taking six months off. New Zealand, Australia, Arizona, Utah, Denver, Arizona, Phoenix I think, and then the UK. Then we have Thanksgiving right after that. It's nuts, but it will be fun. Helping the world know about ClickFunnels because it's important. That's how much I believe in our mission and what we're doing. I hope you guys believe in what you're selling. If not, start selling something different. If you do, go out there and share your message with the world because you can change people's lives. I believe it. Hopefully I am showing you guys out there how I perform and what I'm doing. All right, with that said, I'm out of here guys. I appreciate you all. Have an amazing day. We will talk soon. Bye guys.

One of the top marketing guru’s in the history of planet earth called me today and offered me this… On this episode Russell talks about receiving a call from Jay Abraham and what he learned from him over the years. Here are some cool things to listen for in this episode: How Russell is using what he learned from Jay Abraham in Clickfunnels. And what it was like to talk to Jay Abraham on the phone and how he talked Russell into taking his family to the UK. So listen Below to find out how Russell got a free trip to the UK. ---Transcript--- Hey everyone. I am really excited. First, I’ve got to give you some intro music… All right. Welcome to the Marketing In Your Car Podcast. If you’re a first time listener, this is probably not going to make much sense to you, but if you are a faithful, I’m excited and I just want to talk to you guys because you are my people. You listen, you care, and something cool happened to me over the last 24 hours. If you were to ask: “Who were the top two marketing consultants on planet earth?” Not like new internet dues like me. Marketing direct response dudes. There’s two that are in my mind are the guys. Can you guys guess? I’ll give you a hint. One of them wrote the forward to my book. Yes, you’re right, Dan Kennedy, that’s kind of cool. Who’s the other one? Who’s the other person who I would put up in the top two of all time, of the history of the world, I think even more so than a lot of the big names who have passed on? The second person is Jay Abraham. How many of you guys guessed Jay Abraham? I’m sure some of you guys did. I have been a huge Jay Abraham fan for pretty much my entire marketing career. When I first got started, someone wanted me to promote one of his products. They sent me this huge box of Jay Abraham stuff. If I was to buy all that stuff, it would have been probably 10, 15 grand. I had it all and I went through it all, and it was amazing, just amazing stuff. Because I have been a fan for a long time. In fact, I look at ClickFunnels, one of the core principles of our growth right now. I learned from Jay Abraham. This is what he talked about was, he says there are only three ways to grow a business. Number one is get new customers. Number two is get those customers to spend more money. Number three, get them to buy more often. Only three ways to grow a business. You can’t do it any other way. To grow your company, it’s got to be one of those three ways. More customers, get those customers to buy more, and get those customers to buy more often, or spend more, and to buy more often. There you go. That’s huge. ClickFunnel’s goal of year one was customer acquisition, which is the first way to grow a business. For year number two is ascension. We are trying to get all of our customers to spend more money. We’re trying to get everyone to extend from a $97 a month level to a $300 a month level. That’s why we gave Actionetics and BackPack and made this thing amazing because we want people ascend and to upgrade. We’re focusing on growth strategy number two from Jay Abraham this whole year. That’s my number one focus this year is ascension so you guys will start seeing that a lot. There you go. Even today, we are talking Jay Abraham, and quoting him, and implementing what I learned from him all those years ago. The guy is a legend and just amazing. I get a call from Rich Schefren. He’s like, “Hey man, Jay Abraham wants to talk to you.” I’m like, “All right.” He’s like, “Here’s his number. Text him and set up a time to call.” I’m like, “Okay.” I text Jay Abraham. I’m freaking out. This is like texting Michael Jordan if you’re a basketball player. I text Jay Abraham trying to act cool. I’m like, “Hey Jay, Rich told me to give you a call. Let me know when’s good.” He’s like, “Call me right now.” I call him up super nervous, but I’m trying to be all cool Russell. I’m being all cool and we’re talking and he said, “Hey, we never met in person. Right?” I’m like, “No, I’ve been to some of your events and stuff but I never actually met you.” He was like, “I didn’t think so, but he’s like, I keep hearing about you. People keep talking about you. Rich talked about you and talked about you and talked about you’re with ClickFunnels, which is amazing. Then this other guy, one of my clients that we’re doing these big events, he does these big events in the UK. I asked him who he wanted to be a speaker on his stage and he only gave me one name. He said it was you.” He was like, “I don’t know you, but I feel like I should and I wanted to introduce myself and say Hi.” I’m like, “Well, I’ve been a huge fan of yours for a long time. I’m very aware of who you are.” He’s like, “Oh, thank you.” We start talking and he basically asked if I could come speak at this event out in the UK in less than a month from now. Those of you who are my faithful followers know, for me just to drop everything and travel across the world is not easy. I got a beautiful wife, five amazing kids who are in school. One that’s just a newborn. It’s just not easy. I nicely declined and then gave him an excuse of why I couldn’t make it. “I’d love to go but it’s short notice and my wife, I’ve got five kids, and there’s just no way I could leave them for a week.” Jay, who is amazing at closing deals, comes back and says, “Well, how about we do this. When I was younger, I took my family to the UK in the wintertime and we had an amazing time. I was speaking and I brought them and it was so great.” And like sold me on this whole experience. I’m like, “Oh, that sounds cool.” He’s like, “What if we did this. What if I cover your flights, and your wife’s flights, and all your kid flights. Put you guys in business class. Put your kids in coach. We will fly you guys there. You can spend a week. We’ll cover your hotel the whole time you’re there. You’ll live in luxury and we’ll give you spending cash as well. Then you can come speak and sell to a group of 1200 entrepreneurs who are most of them are InfusionFoft users. You can sell ClickFunnels to them and keep half the money. I was like, “You’re telling me, you’re going to fly me, and my wife, and my kids, and my entire family out there. You’re going to pay for everything. Plus, you’ll give us spending money so we can blow some money while we’re there. Plus, I get to sell.” Just so you guys know, right now I think the worst I’ve closed the ClickFunnels pitch in front of a live audience. Well, that’s not true, not the worst. The very first time I did it. The very first time I ever did the presentation, I closed 38%. The second time I did 48%. The third time I did 93%. If I screw it up and I only close 50% of the room at 1200 people, that’s 600 people times a grand. That’ll be $600,000. I get half that. It would be $300,000. And you can say basically he’s paying me $300,000 to come and speak. I was like, “How do you say no to that?” I’m like, “Let me call my wife and I’ll get back to you.” I had to go and call my wife and pitch her on it. Luckily she was closed by the irresistible offer as well, and so we’re going to London, we’re going to UK, and I’m excited. Anyway, it’s just super cool. No real reason to tell you guys for the podcast other than I’m excited. I hope you’re excited. Maybe you got a tip or two out of Jay’s Three Ways to Grow a Business. It’s pretty cool. I’m excited. I’m on cloud nine. I feel like a rock star. It’s like Michael Jordan calling you like, “Hey, man, we want you to play basketball for the Bulls. Are you in?” And you’re like, I can’t do that. He’s like, “How about this, you can move into my house and you and your family can live here while you’re playing for the Bulls.” That’s what it feels like. I don’t know if that analogy makes sense. I’m not really basketball guy. I am a Michael Jordan guy though. That is one dude who I would love to meet. Actually I should do like a success telesummit just with the only goal of getting Michael Jordan on it. How awesome would that be, just coordinate some really cool event just so you can have Michael Jordan be a part of it so you can talk to him? I might actually try to pull that off because that guy is amazing. There you go you guys. I am heading home to go play with the kids. I hope you guys are having a good time. I know I am excited right now. I’m a little tired because the next 30 days I am going to Australia and now the UK. Actually, this is my travel plan for the next 30 days, which is insane. Then I’m taking six months off. New Zealand, Australia, Arizona, Utah, Denver, Arizona, Phoenix I think, and then the UK. Then we have Thanksgiving right after that. It’s nuts, but it will be fun. Helping the world know about ClickFunnels because it’s important. That’s how much I believe in our mission and what we’re doing. I hope you guys believe in what you’re selling. If not, start selling something different. If you do, go out there and share your message with the world because you can change people’s lives. I believe it. Hopefully I am showing you guys out there how I perform and what I’m doing. All right, with that said, I’m out of here guys. I appreciate you all. Have an amazing day. We will talk soon. Bye guys.

Early morning, sleep deprived ramblings, the morning of product launch day. On today's episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches. Here are some fun things in this episode: What Russell loves about product launches. Why product launches can be so difficult. And what one of Russell's favorite reasons for having a deadline on a product launch is. So listen below to hear about Russell's love-hate relationship with product launches. ---Transcript--- Good morning everybody. It is product launch day. Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it's 6 in the morning and I'm driving to the office. I was up last night until after 1:30. I want to talk about a couple things. First off, product launches, I forgot how hard they are. The last time I did a … well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don't think I realized how horrible it was until I moved to one that's not product launch. I was like, “Wow! That's way better.” This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people's stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted. That was the cycle. Four times a year, we'd do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it's way easier. Back then, it was like, I don't know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we're here. Anyway, it's kind of interesting to me. I'm so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we're doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I'm retiring from the product launch business. I'm going to be focusing on growing a company the good old fashioned way instead. We're doing this because we can, and we think it'll be fun. It'll give us a big surge of energy, and customers, and excitement. It's kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn't know what's happening, so it's kind of like, we needed to make some noise and get everyone else excited too. That's kind of what this is about. This obviously isn't like a typical product launch. It's not just us doing a new product, it's ClickFunnels, but now we're also releasing Backpack and Actionetics inside of it. It's exciting. That's kind of what's happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We'd pull all-nighters, 9 a.m.  we'd go live, and there would always be issues. We set it for 4 Eastern, that way I've got until 2 o'clock my time. I could go crazy, past lunch, and then we open it all up. I've learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well. Dang,  I had something really cool to share with you. I'm trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don't think I've ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It's really good. It's kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot. One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he's like, “That was house money now.” He made 2 or 3 thousand dollars. He's like, “Now it's the house money I'm gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that.” That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you're doing. It's still probably one of the best ways to launch a business. It's hard initially, because a lot of times you don't have partners, you don't have things like that, and it's hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you're doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved. Do this initial push which causes momentum. Momentum is good because, even if it's just a little bit of momentum, one dude buys your thing, that's momentum. That's like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There's all this momentum that starts going forward. I think a lot of times it's that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There's a point that you can take money out, but it's not at first. I look at our supplement business, it's funny. People are always like, “Oh, I wish I was in the supplement business. You're making like 20 grand a day.” I'm like, yeah but we didn't pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It's not necessarily that way. We built this one better. The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, “Yeah, the way it works, we scaled it up. We got it to the point where it's doing 100 grand a month, or 500 grand a month,” or whatever it was. He's like, “We're buying media. We're not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing.” That was the whole model. At that point, they sell it on Flippa. They were kind of showing, they'd done the cycle over and over again where basically that's what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won't make money until we decide to kill our business. That's how a lot of these guys work and Neuracel wasn't that way. We were profitable earlier but it still took a while. It was … we weren't able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there … we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising. So it's kind of … I hate business like that where you can't … you know where you grow and you … or where you profit when you stop growing, which isn't much fun. I don't know why I went on that rant. Probably because I had like 3 hours of sleep last night. It's been thing after thing … but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right. Now I remembered what my moral of the story was, kind of. I think … some smart dude, I don't know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I'm sure someone out there is just shaking their head, thinking, Russell, you should know this guy's name. Anyway, he basically said that like when you have a task, right, all the … or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It's funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were … it's just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you're always … all the stuff you have to get done for this product launch, does not get done until the second it goes live. It's insane how that works. It's literally insane how that works. We spent so much time and effort testing everything and then now still we were up until 1 o'clock last night. I'm up this morning at 5. You know, and we're testing and trying and everyone's going to be up and then … what's interesting and this is what's kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there's 3 hours left, there's 2 hours left, there's 1 hour left, there's 30 minutes left, there's 5 minutes left. You start cutting things. You're like, “That can't happen. That's impossible. That's impossible. Eventually come out with what's left, which is the little pieces that basically the … you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized. But it's interesting is that … that's one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people … most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don't have a deadline, you don't have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that's one nice thing about a deadline like this. It's do or die. You don't have any choice because you know, in 4 hours from now, people are promoting whether it's live or not and if it's not live, then they don't promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars. Anyway, hopefully you guys got a little value out of today. If not, I apologize it's the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There's a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that's a business, you're not listening to Jeff. Anyway, I'm at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.

Early morning, sleep deprived ramblings, the morning of product launch day. On today’s episode Russell talks about product launches and how much work it was before Clickfunnels. He also shares what he loves and hates about product launches. Here are some fun things in this episode: What Russell loves about product launches. Why product launches can be so difficult. And what one of Russell’s favorite reasons for having a deadline on a product launch is. So listen below to hear about Russell’s love-hate relationship with product launches. ---Transcript--- Good morning everybody. It is product launch day. Hey everyone, welcome to Marketing in Your Car. Today is product launch day. Yes, you heard me right. Today, ClickFunnels 2.0 is going live, which means it’s 6 in the morning and I’m driving to the office. I was up last night until after 1:30. I want to talk about a couple things. First off, product launches, I forgot how hard they are. The last time I did a … well, let me rewind. My business, for a long time, for probably 5 years or so, was based off of a product launch model, which was horrible. I don’t think I realized how horrible it was until I moved to one that’s not product launch. I was like, “Wow! That’s way better.” This was our old model, is every quarter we had to launch a product. We get as many people as possible to promote for us, and we get them all on board. They all promote, we make a bunch of money, we get a whole bunch of people to join our list, and for the next three months we would have to then repay favors to everyone who promoted for us. We promote all these other things, repay favors, by the end of three months, our list was kind of dead from promoting other people’s stuff. Then lo and behold, we had to do another product launch. Everyone that we had promoted owed us favors, so they promoted. That was the cycle. Four times a year, we’d do a product launch, and I forgot how much work it is. I forgot the stress and the headaches, and all the little things. Obviously, that was pre ClickFunnels, so now it’s way easier. Back then, it was like, I don’t know how we survived it, but we did somehow, luckily. We survived it, we thrived through it, and now we’re here. Anyway, it’s kind of interesting to me. I’m so grateful to not be in a difficult product launch business. We did a product launch earlier this year with my book, and then we’re doing this one for ClickFunnels 2.0, which is two in a year, which is way too much. I think I’m retiring from the product launch business. I’m going to be focusing on growing a company the good old fashioned way instead. We’re doing this because we can, and we think it’ll be fun. It’ll give us a big surge of energy, and customers, and excitement. It’s kind of interesting, at our live event we promoted the dream car contest, which is exciting. We promoted Actionetics and Backpack. In that little room of 600 people, everyone was going nuts, but then the rest of the world doesn’t know what’s happening, so it’s kind of like, we needed to make some noise and get everyone else excited too. That’s kind of what this is about. This obviously isn’t like a typical product launch. It’s not just us doing a new product, it’s ClickFunnels, but now we’re also releasing Backpack and Actionetics inside of it. It’s exciting. That’s kind of what’s happening today. One secret I learned from product launches is never have your product launch go live at 9 a.m. I used to do that all the time. We’d pull all-nighters, 9 a.m.  we’d go live, and there would always be issues. We set it for 4 Eastern, that way I’ve got until 2 o’clock my time. I could go crazy, past lunch, and then we open it all up. I’ve learned that, and hopefully you guys, if you ever do product launches, that will be a good little tip for you as well. Dang,  I had something really cool to share with you. I’m trying to remember what it is now. Well, I think it had to do with the transitioning of a company from a product launch, over to a sustainable business. I was listening to a podcast with Ryan Lee. Ryan is one of the coolest dudes. I don’t think I’ve ever really told him that, but I really just like him. Anyway, he launched his podcast called the Freedom Show. It’s really good. It’s kind of like Marketing in Your Car, just little ten minute things. Ryan is just fun. I like him a lot. One of his guests he had on there was one of my friends, Mike Lovich. Mike was talking about a concept that I thought was kind of cool. He said that when he launched his business, he was out there trying to hustle and nobody ever promoted him. Ryan, I guess, was the first person to ever promote him. Ryan promoted him, he made some money, and he’s like, “That was house money now.” He made 2 or 3 thousand dollars. He’s like, “Now it’s the house money I’m gambling with. Then I went out, and I learned how to buy ads, do media, and do all these other things that kind of go with that.” That was his big secret. I think about that, you know, the main reason I like product launches is because of this increased excitement and energy and surge of people caring about what you’re doing. It’s still probably one of the best ways to launch a business. It’s hard initially, because a lot of times you don’t have partners, you don’t have things like that, and it’s hard. If you really launch it, do the initial product launch with one person. If you find one person who believes in what you’re doing, pay them 100% commission, or 200%. Whatever it takes to get them engaged and involved. Do this initial push which causes momentum. Momentum is good because, even if it’s just a little bit of momentum, one dude buys your thing, that’s momentum. That’s like, oh my gosh. Things are moving forward. Now we can start running instead of walking. There’s all this momentum that starts going forward. I think a lot of times it’s that initial surge. When you do start making money from that, the key. This is the hard part for a lot of us entrepreneurs who like to spend money on dumb things. You got to reinvest that money. There’s a point that you can take money out, but it’s not at first. I look at our supplement business, it’s funny. People are always like, “Oh, I wish I was in the supplement business. You’re making like 20 grand a day.” I’m like, yeah but we didn’t pull money out of that business for like a year and a half. Every penny we made went back into either inventory or ads. It was kind of interesting. A business like that, you have to scale it. The time you start making a lot of money is almost when the business dies. It’s not necessarily that way. We built this one better. The first time I ever remember seeing that, these guys were selling a website on Flippa. It was back in the acai berry days. It was a free plus shipping, scammy acai offer. They were explaining their metrics. They were like, “Yeah, the way it works, we scaled it up. We got it to the point where it’s doing 100 grand a month, or 500 grand a month,” or whatever it was. He’s like, “We’re buying media. We’re not making any money, and then we stop buying media and we just live off the recurrent as it dwindles down to nothing.” That was the whole model. At that point, they sell it on Flippa. They were kind of showing, they’d done the cycle over and over again where basically that’s what they were doing is that you know, they got to a point where it was making half a million dollars a month but were not making any money and then they stop buying ads and then that recurring of half a million dollars a month comes in and then next month is 300 thousand and 200 thousand then 100 then 0 and they only make their money when the business is dying. Which kind of sucks, right? We won’t make money until we decide to kill our business. That’s how a lot of these guys work and Neuracel wasn’t that way. We were profitable earlier but it still took a while. It was … we weren’t able to pull money out until we decided to stop growing, if that makes sense. We got to a point where we were doing about half a million dollars a month and then we stopped growing it because we wanted to take some money out. We sat there … we could have kept growing it but then we would have had to kept reinvesting the profits in inventory and advertising. So it’s kind of … I hate business like that where you can’t … you know where you grow and you … or where you profit when you stop growing, which isn’t much fun. I don’t know why I went on that rant. Probably because I had like 3 hours of sleep last night. It’s been thing after thing … but anyway, the moral of that story was, when you do a business, when you do a product launch, you get that momentum, is reinvest that money. Reinvest it back in and get to the point now where you can pull profits out. Make a little money, you pull it out, you just killed the goose that could lay golden eggs. All right. Now I remembered what my moral of the story was, kind of. I think … some smart dude, I don’t know which guy it was. It was either Parato or Occam or some dude who said something famous. I would probably know this like 3 hours from now but this early, I really have no idea. But he said something and I’m sure someone out there is just shaking their head, thinking, Russell, you should know this guy’s name. Anyway, he basically said that like when you have a task, right, all the … or you have a deadline. Somehow magically, all of the like the amount of work will grow to expand to fill that task up, right? Fill that allotted time up. It’s funny, because we have been working on this product launch forever, we had all these things pre-done like months in advance. We were … it’s just crazy. No matter what you do, at least in my experience, maybe other people are better than me, no matter what you do though, you’re always … all the stuff you have to get done for this product launch, does not get done until the second it goes live. It’s insane how that works. It’s literally insane how that works. We spent so much time and effort testing everything and then now still we were up until 1 o’clock last night. I’m up this morning at 5. You know, and we’re testing and trying and everyone’s going to be up and then … what’s interesting and this is what’s kind of cool. As you get closer and closer to the deadline, you always have this list of all this stuff you want to get done and as you look at the clock, okay, there’s 3 hours left, there’s 2 hours left, there’s 1 hour left, there’s 30 minutes left, there’s 5 minutes left. You start cutting things. You’re like, “That can’t happen. That’s impossible. That’s impossible. Eventually come out with what’s left, which is the little pieces that basically the … you usually start trimming off all the nice to haves and you end up left with the half to haves. After the launch starts, then you go back to adding in all the other things that you try to get it finalized. But it’s interesting is that … that’s one of my favorite reasons to have a launch is it forces you to get done all the must haves, right? And to trim out all the should haves or want to haves or whatever you want to call them. Most people … most entrepreneurs, they never get their thing live because they spend years trying to get it perfect. Like I said, if you don’t have a deadline, you don’t have something happening, somehow magically all time will get filled up with stuff that you need to get done and it just never gets done so that’s one nice thing about a deadline like this. It’s do or die. You don’t have any choice because you know, in 4 hours from now, people are promoting whether it’s live or not and if it’s not live, then they don’t promote, we just lost on huge opportunities, you know, hundreds of thousands if not millions of dollars. Anyway, hopefully you guys got a little value out of today. If not, I apologize it’s the lack of sleep and everything that we got from the circumstances but regardless I hope that from this you got the fact that having a product launch business model is no fun but having a product launch to force you to get stuff done and to give you initial momentum, which then can be turned into cash flow and everything else you need to be able to start scaling your company in an actual growth-type business as opposed to a product launch business is good. There’s a time and a place so thank you Jeff Walker for giving us a product launch and everybody thinks that that’s a business, you’re not listening to Jeff. Anyway, I’m at the office guys. Appreciate you all. Have an awesome day. Hopefully when you watch this, ClickFunnels will be live and will be bug free or at least as close to that as humanly possible. Love you guys. Thanks everybody, have an awesome day and talk to you soon.

A glimpse behind the vision of what Clickfunnels is becoming. On today's episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better. Here are a few things to listen for in this episode: Find out some of the new features coming out on Clickfunnels. Hear about some of the future features that will be coming eventually. And find out what Russell's prediction is for how many people in the industry will eventually be using Clickfunnels. So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car! All right, so that intro's a little weird, I'm not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I'm recording this. I know maybe, who knows when you're listening to this. Monday I'm recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It's crazy, like I'm sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it's grown like nothing I've ever dreamt of. People are adopting it and it's so exciting. We didn't want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of. It's funny, I think it was … What's his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, “If I would have asked my customers what I wanted, they would have told me they wanted a faster horse.” I felt like when we first came out with Click Funnels that's what people thought it was. It's like, “Oh, it's like LeadPages, you can move things around.” We're like, “No, that's a piece of it, that's not the vision; the vision is so much bigger.” The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, “How do we make a better LeadPages, or better Unbounce, or whatever you want to say?” At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare. For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn't just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It's been a long, long, long time in the making and most people don't know that. They think it's, “Oh, we just added these new things.”  It's like, “No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels.” It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels. It's not something where we're just trying to, “Oh what should we do?” It's been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it's been very frustrating to like, “Everyone's loving Click Funnels.” It's like, “Yeah, but it's not done yet, it's not complete, it's not what we know it's going to be.” We know what the vision is and that's what we're so excited share with you and with everybody and it wasn't quite there yet. What's exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We're calling it the Etison Suite. Etison's the name of our company by the way. Etison, E-T-I-S-O-N, it's like Thomas Edison and Tesla mixed together, so it's Etison. It's the full Etison Suite. What makes me nervous is releasing 2 new huge … An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we've had to do, on purpose, we can't launch all the features at once because it would just be a nightmare, so we're rolling out with minimum viable product. Not so much that other things aren't done but because we need to make sure that's perfect. People will get in there and we'll start seeing the little bugs, and tweaks, and changes we need to make. We'll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we'll keep adding and building upon those things. The nice thing on our side that I'm excited for is that the product will be done. It won't be like, “Okay, what's the next thing we're going to build? It's like, “That is the product, that is the vision.” Now, it's like how do we take that, make it more stable, make it faster, make better? In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn't make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn't notice that but this weekend your page loads went up 5 times faster because of little things he's doing like that. That's the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we're tripling what the product is. So that's exciting. The only other big thing that's coming out is the Market Place, which we have a different dev team building that out and it's almost done, as well. When that's done, on our side it's going to be now just making that better, and better, and better as opposed to building out new things. I'm excited and I know you're probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that's where we're at. I hope for you and your company it's the same way. Getting feedback from people is one thing, but I hope you have a vision of what you're trying to accomplish and where you're trying to go. A vision that's bigger than most people can even contemplate because that's where greatness, I think, comes from is really knowing where you want to be. Typically, it's you want to get there for your own reasons, your own business. It's interesting I was talking to Jason O'Neil, one of our inner circle members who's crushing it right now and it's just fun. He built this software program and he said something that was really cool to me, he said, “All it is I built exactly what I wanted and now everybody's buying it.” I think he said he's up to 30 grand a month in recurring from this software and it's just like it's awesome. I'm so proud of him, it's so fun to see. That's what it is he built it for himself and by doing that it's become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn't want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that's what we've done. Anyway, I hope you guys love it all, I hope that you're patient as you get it because there are going to be little hiccups, and issues, and little things. It won't be perfect at first, but it will be perfect soon and that's the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart. I've seen the future of where they're going. I've seen the dashboards like some of the new Click Funnels dashboards that won't be immediately, but as we keep developing this into more and more of full blown CRM you'll be able to see … Oh, it's just exciting, it's awesome. The visibility you'll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We're able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It's just, it's amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we'll keep making it better and better for you. Like I said, just as it comes out, just know there's going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, “Wow, I cannot believe what's been accomplished in the last 12 months.” That's what we're saying and other people are saying about Click Funnels in the first 12 months. We're just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.

A glimpse behind the vision of what Clickfunnels is becoming. On today’s episode Russell talks about the new updates to Clickfunnels and future updates that will come to make Clickfunnels better and better. Here are a few things to listen for in this episode: Find out some of the new features coming out on Clickfunnels. Hear about some of the future features that will be coming eventually. And find out what Russell’s prediction is for how many people in the industry will eventually be using Clickfunnels. So listen below to find out some cool Clickfunnels features that you will soon be able to enjoy. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car! All right, so that intro’s a little weird, I’m not going to lie, but I got have some kind of pattern interrupt. I say the same thing every morning, so there you go. I hope you guys are doing amazing today. It is Monday as of when I’m recording this. I know maybe, who knows when you’re listening to this. Monday I’m recording it and on Wednesday we start our pre-launch for Click Funnels 2.0, which I am insanely excited by, and nervous, and everything all wrapped up into one. It’s crazy, like I’m sure any of you guys that have been listening for a while know a lot of the stories but we launched Click Funnels about a year ago and in that year it’s grown like nothing I’ve ever dreamt of. People are adopting it and it’s so exciting. We didn’t want to sit on our, what do they say? Sit on your laurels or sit back and just sit there, we wanted to continue to improve, and make this thing better, and make it what I would have dreamt of. It’s funny, I think it was … What’s his name? Henry Ford or something; I think I might have mentioned this in another podcast, too, but he said something like, “If I would have asked my customers what I wanted, they would have told me they wanted a faster horse.” I felt like when we first came out with Click Funnels that’s what people thought it was. It’s like, “Oh, it’s like LeadPages, you can move things around.” We’re like, “No, that’s a piece of it, that’s not the vision; the vision is so much bigger.” The vision that I know Todd and Dylan and I had when we first launched the company was so much bigger. The question was not like, “How do we make a better LeadPages, or better Unbounce, or whatever you want to say?” At the time when we launched Click Funnels was it was in the midst. Todd was coding Click Funnels while we were launching Neuracel. The Neuracel project, obviously, as you guys know did really well but, man, it took a lot of people, and time, and effort, and every little change was like a nightmare. For me, when I was building this, like my dream is where I can just not have to have all these people here doing this stuff. Where I can just log in, and drag, and drop, and move things. At first, it was funny because we had the vision from day one that it wasn’t just going to be one software program. It was 3 things, it was Click Funnels, Backpack, and Actionetics. In fact we owned Actionetics, Todd started developing that way before Click Funnels was even a dream. It’s been a long, long, long time in the making and most people don’t know that. They think it’s, “Oh, we just added these new things.”  It’s like, “No, Todd spent 5 or 6 years building Actionetics the first time around and then having to re-code it to bring it into Click Funnels.” It was very well thought through and thought out. The vision, in fact, we had explainer videos done for both of those before we ever launched Click Funnels. It’s not something where we’re just trying to, “Oh what should we do?” It’s been part of the vision from day one. In fact, for me, and I know for Todd and Dylan, I think, that it’s been very frustrating to like, “Everyone’s loving Click Funnels.” It’s like, “Yeah, but it’s not done yet, it’s not complete, it’s not what we know it’s going to be.” We know what the vision is and that’s what we’re so excited share with you and with everybody and it wasn’t quite there yet. What’s exciting about this launch is that this will be, the complete product, will be released during this launch. You guys will have access to Click Funnels, Backpack, and Actionetics. We’re calling it the Etison Suite. Etison’s the name of our company by the way. Etison, E-T-I-S-O-N, it’s like Thomas Edison and Tesla mixed together, so it’s Etison. It’s the full Etison Suite. What makes me nervous is releasing 2 new huge … An affiliate platform and basically an email auto-responder that does a million things more, at one time is scary. I know that at first we’ve had to do, on purpose, we can’t launch all the features at once because it would just be a nightmare, so we’re rolling out with minimum viable product. Not so much that other things aren’t done but because we need to make sure that’s perfect. People will get in there and we’ll start seeing the little bugs, and tweaks, and changes we need to make. We’ll scramble as quick as we can to make those things more and more solid. From there, over the next year or 2 years, 3 years we’ll keep adding and building upon those things. The nice thing on our side that I’m excited for is that the product will be done. It won’t be like, “Okay, what’s the next thing we’re going to build? It’s like, “That is the product, that is the vision.” Now, it’s like how do we take that, make it more stable, make it faster, make better? In fact Todd did updates this weekend where, and this is kind of geeky-nerdy, and probably doesn’t make sense to all of us, including me, but the pages load-time went from 500 milliseconds to 1/20 of that or something like that. Like .15 or something, so you guys probably didn’t notice that but this weekend your page loads went up 5 times faster because of little things he’s doing like that. That’s the vision that, moving forward over the next 12 months is just making things faster, better, stronger, more reliable, and incrementally adding little things. As opposed to like right now we’re tripling what the product is. So that’s exciting. The only other big thing that’s coming out is the Market Place, which we have a different dev team building that out and it’s almost done, as well. When that’s done, on our side it’s going to be now just making that better, and better, and better as opposed to building out new things. I’m excited and I know you’re probably excited and just wanted to share it with you guys. That was it, nothing else to really share other than that’s where we’re at. I hope for you and your company it’s the same way. Getting feedback from people is one thing, but I hope you have a vision of what you’re trying to accomplish and where you’re trying to go. A vision that’s bigger than most people can even contemplate because that’s where greatness, I think, comes from is really knowing where you want to be. Typically, it’s you want to get there for your own reasons, your own business. It’s interesting I was talking to Jason O’Neil, one of our inner circle members who’s crushing it right now and it’s just fun. He built this software program and he said something that was really cool to me, he said, “All it is I built exactly what I wanted and now everybody’s buying it.” I think he said he’s up to 30 grand a month in recurring from this software and it’s just like it’s awesome. I’m so proud of him, it’s so fun to see. That’s what it is he built it for himself and by doing that it’s become something everybody else is adopting. Same thing, Click Funnels, we built it for ourselves. We built it because we didn’t want to have another Neuracel where it took us 2 months to launch and then a year of optimizations. It could have been done in a weekend and that’s what we’ve done. Anyway, I hope you guys love it all, I hope that you’re patient as you get it because there are going to be little hiccups, and issues, and little things. It won’t be perfect at first, but it will be perfect soon and that’s the game plan, the goal. I foresee that in the future, in a year from now, the majority of people in our market will be using it for everything. For email, for their affiliate programs, for their pages, their shopping cart. I’ve seen the future of where they’re going. I’ve seen the dashboards like some of the new Click Funnels dashboards that won’t be immediately, but as we keep developing this into more and more of full blown CRM you’ll be able to see … Oh, it’s just exciting, it’s awesome. The visibility you’ll be able to get from your customers which was never possible before now. I tried for 12 years to be able to see an accurate lifetime value of one of my customers and it was impossible. Where now, with Click Funnels it will be just one of the stats you see; which is the power of having everything in the same ecosystem. We’re able to see everything, able to see what emails they open, what pages in the funnel they hit, how often they hit it, how long they were there when they hit. It’s just, it’s amazing. Appreciate you guys, appreciate you believing in the vision, appreciate you being part of it, and we’ll keep making it better and better for you. Like I said, just as it comes out, just know there’s going to be little hiccups at first. We know it, you should hopefully now know it. Be forgiving, enjoy the process with us and in a year from now you look back thinking, “Wow, I cannot believe what’s been accomplished in the last 12 months.” That’s what we’re saying and other people are saying about Click Funnels in the first 12 months. We’re just going to keep on trying to make it better. Appreciate all you guys. Have an amazing day and we will talk soon.

What I remembered about business while wrestling with my 9 year old twins this weekend. On today's episode Russell talks about wrestling and how beating your opponent requires that you have an angle and why business works the same way. Here are some cool things in this episode: Why you need to have a different angle in your business to have success. How you can find an angle in your business to beat others in the same market. And how all that relates to funnel hacking. So listen below to find out why you need to have the right angle to differentiate your business and have fast success. ---Transcript--- Hey everyone! This is Russell Brunson and welcome to Marketing In Your Car or Marketing In My Car or something like that. Hey, everyone. So, I was wondering today. How many of you guys actually listen while you're in your car? Maybe it's just me. Maybe I'm the dude in the car and you guys are all marketing at your house or in your office. I don't know. But anyway, I appreciate you guys been on today. Hope things are going amazing for you and your companies. And I've got a bunch of fun stuff to talk to you about. Last night or not – it was actually Sunday, I was sitting around after church thinking about stuff and I started mapping out ideas for cool things I want to share with you guys. So I've got a list of cool stuff to share with you guys. So, that's my game plan for the next few days. Today, what I want to share or talk to you guys about a little bit, and hopefully this will help you guys when you're thinking about positioning your products and your services and even your brand as a whole. And kind of the back story behind this, most of you guys at this point know that I'm a wrestler. I wrestled through high school. I was a state champ. I took second place in the country. I was an all-American, ended up wrestling at BYU until they cut the wrestling program that went to Boise State and I became one of the top – I think the highest I was ranked was 14th so top 14 wrestlers in the country. And I trained for Olympics for a little while. In fact, we built a whole Olympic Training Center. Anyway, recently I built my own wrestling room at my backyard. So I'm obsessed with it to say the least. But anyways, it has been fun. As I built my own wrestling room, I've been working with my kids. Teaching them wrestling…. I got some jiu-jitsu guys coming over, teaching them some wrestling and it has been really fun. So it was kind of fun because it has kind of given me a chance to kind of re-remember a lot of the fundamentals of wrestling, of things that we take for granted because we just do them instinctively. But you start trying to break it down for someone else like, “Oh, this is why you do that and this is how you do that,” and things like that. So in wrestling, one of the really interesting things when you're wrestling someone, if you guys watched a wrestling match before, people come out and they come like head to head typically and it looks like the heads are smashed together and they're trying to punch each other in the face, trying to get in on each other's legs, right? So from the outside looking at it, you probably don't know what's happening. You're like, “Oh, that's kind of weird.” But if you look at what the goal of a wrestler is, like when we're getting in there and we're tying up, and we have our head to head and we're pushing and pulling and moving people around, our entire goal of that is we're trying to get an angle. OK? We're trying to get somebody to step so that we've now got an angle we can attack them from. I know that it's very difficult if not impossible for me just to shoot directly like through somebody. It's really hard. The way that if I want to take somebody down, I've got to move and move and move until I can get them take a little step and then I can take an angle. And as soon as I got an angle, instead of going head to head, I'm going to head to like me going through their ear type thing. I have an angle. Now, it opens up the whole world to me. Now, I can actually get it on their legs. I can take them down. But it's a hundred percent – it all requires me getting an angle like if I want to takedown on somebody, it's just how it works. And so, I was thinking about that as I was showing my kids, like I was showing Bowen, one of my twins, like we've been doing like these things where he pushed and we're doing inside control and trying to like get in good position, I told him how like I just want him to push and pull. I was like, “Watch. When you pull right here, what happens is I step and then check it out. Now, we're not head to head. Now, you've got a little angle on me. Now, it opens up a shot where you can actually get on my leg and you can take me down.” And so for wrestling, that's the whole point is I'm in there beating the trash out of the other dude's head trying to move him all with a hope that I can get a little bit of an angle. And as soon as I get that angle, as soon as it opens up, boom! Takedown's there and I can score. All right. So there is the metaphor. So, how does that relate to business? OK? So in business, I see so many people where when they say, “Hey, I'm going to be in this business or this market.” They pick what they want it to be. And then I think part of it is a disservice that I've done because I talk a lot about funnel hacking. So they say, “OK, this guy has got this.” And they go and they make the exact same thing. Now, what just happened now that you got this new business? You've just stepped up and you're head to head with someone. You got the exact same product, exact same offer, exact same everything as these guys. OK? And that's going to make it difficult. I'm not saying you can't be successful. OK? There are some people – like for example, this week is actually the world tournament in Las Vegas for wrestling and there's an Olympic champ named Jordan Burroughs who has got the best double leg I've ever seen in my life. And he can just plow through everybody like he's so dominant. Like this dude does box jumps higher than his head. He's got the strongest legs and hips and he just can plow through anybody. He doesn't even need an angle. Just boom! He's just taken you out, right? But for average humans and the majority of people, we got to have an angle, right? And so, the same thing for you, if you go head to head with someone, you have the exact same thing and you funnel hack them exactly, what just happened? Now, you're going up against someone else who if you funnel hack someone well, you're going to get some perfect competition and you can't – this could be hard for you to score to make money. And so, what I want you guys thinking about a little bit is the angle. What's your angle? What makes what you do different than what everybody else is doing? Okay? When I'm funnel hacking someone, I'm looking for a process. I'm looking for price points. I'm looking for things like that. I'm looking for layout. But as soon as I figure that out, my next goal is how do I make mine different or better or more unique or what's my angle? What makes me – why is there a purpose for me to exist in this market that I'm stepping into? I got a friend. His name is Mike Lovitch and Mike is one of the smartest dudes I've ever met. He owns a company called RealDose and a bunch of other things. He owned a company called Hypnosis Network. I think he may still own that. I don't know. But he was the one when we trying to create weight loss offer back in the day and I was doing what I kind of do. I was like, “OK, here's one that's successful. Let's model it.” And he kind of made this really good point to me. He said, “Every market is kind of like its own little ecosystem.” And if you look at an ecosystem, there's like – let's say it's weight loss. There is Mike Geary, he owns The Truth About Abs. Then over here is so and so and they own high fat. And over here, so and so, they own low fat. And over here is – you see these ecosystems, this little world. And if you come in and you got exact same thing with somebody else, suddenly, you're competing with them and if they've got a bunch of partners, now you're competition to everybody, and nobody is going to let you in the cool kids' crowd. If you can come in and look around, look at the ecosystem and see where everybody is at and then figure out what's not being served? What's the message or the thing or the product or the service that nobody else has done or at least nobody else has done well? And that's how you find your angle. There you get it and you find that spot. And now, you look at all these other people in your ecosystem. Instead of you becoming head on head and direct competitors with them, because you've got an angle, now you've opened up partnerships with all of them. So, all of your potential competitors all become your potential partners. And that's a big key with this. So I want you guys thinking about that today, just really figuring out like what's your reason for existence in your ecosphere? The market you picked, where are you different? Why should someone care that you exist? And if you can't answer that, you need to start thinking about it more because right now, you're going head to head like I would in a wrestling match. And until I find that angle, I got to push and pull and move and just grind this guy until I can get a little bit of an angle, find my spot in the ecosystem and then boom. As soon as I do that, that's when growth explodes. That's when you start having tons of success very, very quickly is by finding that angle, finding the difference in your world, in your ecosystem, in your market and then blowing that up and exploiting it. That's where you have success quickly. So I want you guys thinking about that because I think it's really kind of the next evolution of funnel hacking. It's not just – funnel hacking is all about finding all those pieces, the proven success road model. Then the second step is now you coming back and saying, “Now, OK. What's my angle? What makes me different than everybody else? Why should I exist?” That's what you really got to start thinking about. So, I want to put that in your head today. I was thinking about when we launched ClickFunnels, out there in the market, there was a bunch of other people doing stuff similar. We had LeadPages, we had OptimizePress, we had Unbound and a bunch of different things. And so – in fact, our initial thing when we first started, Todd, my business partner in ClickFunnels, he was like, “Oh, we can clone ClickFunnels in a weekend. Like that's the easiest. Like I can literally, in a weekend we can have our LeadPages. We can literally clone LeadPages in a weekend and we could be going head to head with them.” OK, that's cool. But now, we are like direct competitors like there's no differentiation. There's no – all these other things we missed. How do we – like what's our angle? What makes us different? What do we want to be? What do we want to be different? How do we – how can we serve this market better than anyone else has in a different way? And now, it's kind of – from those questions and from that conversation is where ClickFunnels was born. So that is my question for you. I want you to look around your ecosphere, the market that you're in or the market that you want to be in and let me know why you exist, why people should care about you. What's your angle? What's different? Because as soon as you figure that out, as soon as you figure out than angle, as long as it is a good angle, sometimes I get an angle on somebody that puts me in bad position then they take me down. That's not good either. You don't want a bad angle. As soon as you get the right angle, that's when you can score, that's when you can start growing your company quickly. And I'm sure it's the same in most sports. I always think wrestling is the best, and it is. But I think most sports, I played football for a while. I played basketball. Like all those sports are the same thing, it's all about angles. Like if you don't have the angle, you're going straight on, it's hard to compete. But as soon as you figure out the angle, it changes everything. So, that's the message. That's the moral for today. Start thinking through that because that's going to help you guys to grow and differentiate yourself from everybody else. All right. With that said, I am almost to the office. I've got an amazing day today. We got some cool stuff happening. I'm working on the ClickFunnels 2.0 re-launch which is turning out so exciting, so amazing. I've spent all night last night building out new affiliate center for ClickFunnels inside of ClickFunnels, which is exciting. If you guys haven't used the backpack plugin inside of ClickFunnels, it's pretty awesome. So we built out a whole affiliate center. And this weekend, I also went and I built out all my autoresponder sequences inside of Actionetics for all the DotComSecrets side of the business. Then today and tomorrow, I'll be building them out inside of the ClickFunnels side. So, pretty exciting. I'm having a lot of fun with it. I'm excited to be able to share Actionetics with you guys because it is amazing. If you ever look in the emails that have come out over the last three days from me, those are all ClickFunnels emails. And look how amazing they look, except for an iMac or was it Apple Mail? Apple Mail, out formatting is off. But everywhere else, we look amazing. So we'll get there. But I think you guys are excited to be able to play with it and see it. And you'll see how we've taken the concept of autoresponders and then got our angle on like why is ours different, why is it better, how does our tool help you dominate people more than anybody else's? So you will see, my friends, you will see. Anyway, that's it for today you guys. Have an awesome day. Go out there figure out your angle and let's make some more money, serve some more people and have an awesome day. Thanks everybody!

What I remembered about business while wrestling with my 9 year old twins this weekend. On today’s episode Russell talks about wrestling and how beating your opponent requires that you have an angle and why business works the same way. Here are some cool things in this episode: Why you need to have a different angle in your business to have success. How you can find an angle in your business to beat others in the same market. And how all that relates to funnel hacking. So listen below to find out why you need to have the right angle to differentiate your business and have fast success. ---Transcript--- Hey everyone! This is Russell Brunson and welcome to Marketing In Your Car or Marketing In My Car or something like that. Hey, everyone. So, I was wondering today. How many of you guys actually listen while you’re in your car? Maybe it’s just me. Maybe I’m the dude in the car and you guys are all marketing at your house or in your office. I don’t know. But anyway, I appreciate you guys been on today. Hope things are going amazing for you and your companies. And I’ve got a bunch of fun stuff to talk to you about. Last night or not – it was actually Sunday, I was sitting around after church thinking about stuff and I started mapping out ideas for cool things I want to share with you guys. So I’ve got a list of cool stuff to share with you guys. So, that’s my game plan for the next few days. Today, what I want to share or talk to you guys about a little bit, and hopefully this will help you guys when you’re thinking about positioning your products and your services and even your brand as a whole. And kind of the back story behind this, most of you guys at this point know that I’m a wrestler. I wrestled through high school. I was a state champ. I took second place in the country. I was an all-American, ended up wrestling at BYU until they cut the wrestling program that went to Boise State and I became one of the top – I think the highest I was ranked was 14th so top 14 wrestlers in the country. And I trained for Olympics for a little while. In fact, we built a whole Olympic Training Center. Anyway, recently I built my own wrestling room at my backyard. So I’m obsessed with it to say the least. But anyways, it has been fun. As I built my own wrestling room, I’ve been working with my kids. Teaching them wrestling…. I got some jiu-jitsu guys coming over, teaching them some wrestling and it has been really fun. So it was kind of fun because it has kind of given me a chance to kind of re-remember a lot of the fundamentals of wrestling, of things that we take for granted because we just do them instinctively. But you start trying to break it down for someone else like, “Oh, this is why you do that and this is how you do that,” and things like that. So in wrestling, one of the really interesting things when you’re wrestling someone, if you guys watched a wrestling match before, people come out and they come like head to head typically and it looks like the heads are smashed together and they’re trying to punch each other in the face, trying to get in on each other’s legs, right? So from the outside looking at it, you probably don’t know what’s happening. You’re like, “Oh, that’s kind of weird.” But if you look at what the goal of a wrestler is, like when we’re getting in there and we’re tying up, and we have our head to head and we’re pushing and pulling and moving people around, our entire goal of that is we’re trying to get an angle. OK? We’re trying to get somebody to step so that we’ve now got an angle we can attack them from. I know that it’s very difficult if not impossible for me just to shoot directly like through somebody. It’s really hard. The way that if I want to take somebody down, I’ve got to move and move and move until I can get them take a little step and then I can take an angle. And as soon as I got an angle, instead of going head to head, I’m going to head to like me going through their ear type thing. I have an angle. Now, it opens up the whole world to me. Now, I can actually get it on their legs. I can take them down. But it’s a hundred percent – it all requires me getting an angle like if I want to takedown on somebody, it’s just how it works. And so, I was thinking about that as I was showing my kids, like I was showing Bowen, one of my twins, like we’ve been doing like these things where he pushed and we’re doing inside control and trying to like get in good position, I told him how like I just want him to push and pull. I was like, “Watch. When you pull right here, what happens is I step and then check it out. Now, we’re not head to head. Now, you’ve got a little angle on me. Now, it opens up a shot where you can actually get on my leg and you can take me down.” And so for wrestling, that’s the whole point is I’m in there beating the trash out of the other dude’s head trying to move him all with a hope that I can get a little bit of an angle. And as soon as I get that angle, as soon as it opens up, boom! Takedown’s there and I can score. All right. So there is the metaphor. So, how does that relate to business? OK? So in business, I see so many people where when they say, “Hey, I’m going to be in this business or this market.” They pick what they want it to be. And then I think part of it is a disservice that I’ve done because I talk a lot about funnel hacking. So they say, “OK, this guy has got this.” And they go and they make the exact same thing. Now, what just happened now that you got this new business? You’ve just stepped up and you’re head to head with someone. You got the exact same product, exact same offer, exact same everything as these guys. OK? And that’s going to make it difficult. I’m not saying you can’t be successful. OK? There are some people – like for example, this week is actually the world tournament in Las Vegas for wrestling and there’s an Olympic champ named Jordan Burroughs who has got the best double leg I’ve ever seen in my life. And he can just plow through everybody like he’s so dominant. Like this dude does box jumps higher than his head. He’s got the strongest legs and hips and he just can plow through anybody. He doesn’t even need an angle. Just boom! He’s just taken you out, right? But for average humans and the majority of people, we got to have an angle, right? And so, the same thing for you, if you go head to head with someone, you have the exact same thing and you funnel hack them exactly, what just happened? Now, you’re going up against someone else who if you funnel hack someone well, you’re going to get some perfect competition and you can’t – this could be hard for you to score to make money. And so, what I want you guys thinking about a little bit is the angle. What’s your angle? What makes what you do different than what everybody else is doing? Okay? When I’m funnel hacking someone, I’m looking for a process. I’m looking for price points. I’m looking for things like that. I’m looking for layout. But as soon as I figure that out, my next goal is how do I make mine different or better or more unique or what’s my angle? What makes me – why is there a purpose for me to exist in this market that I’m stepping into? I got a friend. His name is Mike Lovitch and Mike is one of the smartest dudes I’ve ever met. He owns a company called RealDose and a bunch of other things. He owned a company called Hypnosis Network. I think he may still own that. I don’t know. But he was the one when we trying to create weight loss offer back in the day and I was doing what I kind of do. I was like, “OK, here’s one that’s successful. Let’s model it.” And he kind of made this really good point to me. He said, “Every market is kind of like its own little ecosystem.” And if you look at an ecosystem, there’s like – let’s say it’s weight loss. There is Mike Geary, he owns The Truth About Abs. Then over here is so and so and they own high fat. And over here, so and so, they own low fat. And over here is – you see these ecosystems, this little world. And if you come in and you got exact same thing with somebody else, suddenly, you’re competing with them and if they’ve got a bunch of partners, now you’re competition to everybody, and nobody is going to let you in the cool kids’ crowd. If you can come in and look around, look at the ecosystem and see where everybody is at and then figure out what’s not being served? What’s the message or the thing or the product or the service that nobody else has done or at least nobody else has done well? And that’s how you find your angle. There you get it and you find that spot. And now, you look at all these other people in your ecosystem. Instead of you becoming head on head and direct competitors with them, because you’ve got an angle, now you’ve opened up partnerships with all of them. So, all of your potential competitors all become your potential partners. And that’s a big key with this. So I want you guys thinking about that today, just really figuring out like what’s your reason for existence in your ecosphere? The market you picked, where are you different? Why should someone care that you exist? And if you can’t answer that, you need to start thinking about it more because right now, you’re going head to head like I would in a wrestling match. And until I find that angle, I got to push and pull and move and just grind this guy until I can get a little bit of an angle, find my spot in the ecosystem and then boom. As soon as I do that, that’s when growth explodes. That’s when you start having tons of success very, very quickly is by finding that angle, finding the difference in your world, in your ecosystem, in your market and then blowing that up and exploiting it. That’s where you have success quickly. So I want you guys thinking about that because I think it’s really kind of the next evolution of funnel hacking. It’s not just – funnel hacking is all about finding all those pieces, the proven success road model. Then the second step is now you coming back and saying, “Now, OK. What’s my angle? What makes me different than everybody else? Why should I exist?” That’s what you really got to start thinking about. So, I want to put that in your head today. I was thinking about when we launched ClickFunnels, out there in the market, there was a bunch of other people doing stuff similar. We had LeadPages, we had OptimizePress, we had Unbound and a bunch of different things. And so – in fact, our initial thing when we first started, Todd, my business partner in ClickFunnels, he was like, “Oh, we can clone ClickFunnels in a weekend. Like that’s the easiest. Like I can literally, in a weekend we can have our LeadPages. We can literally clone LeadPages in a weekend and we could be going head to head with them.” OK, that’s cool. But now, we are like direct competitors like there’s no differentiation. There’s no – all these other things we missed. How do we – like what’s our angle? What makes us different? What do we want to be? What do we want to be different? How do we – how can we serve this market better than anyone else has in a different way? And now, it’s kind of – from those questions and from that conversation is where ClickFunnels was born. So that is my question for you. I want you to look around your ecosphere, the market that you’re in or the market that you want to be in and let me know why you exist, why people should care about you. What’s your angle? What’s different? Because as soon as you figure that out, as soon as you figure out than angle, as long as it is a good angle, sometimes I get an angle on somebody that puts me in bad position then they take me down. That’s not good either. You don’t want a bad angle. As soon as you get the right angle, that’s when you can score, that’s when you can start growing your company quickly. And I’m sure it’s the same in most sports. I always think wrestling is the best, and it is. But I think most sports, I played football for a while. I played basketball. Like all those sports are the same thing, it’s all about angles. Like if you don’t have the angle, you’re going straight on, it’s hard to compete. But as soon as you figure out the angle, it changes everything. So, that’s the message. That’s the moral for today. Start thinking through that because that’s going to help you guys to grow and differentiate yourself from everybody else. All right. With that said, I am almost to the office. I’ve got an amazing day today. We got some cool stuff happening. I’m working on the ClickFunnels 2.0 re-launch which is turning out so exciting, so amazing. I’ve spent all night last night building out new affiliate center for ClickFunnels inside of ClickFunnels, which is exciting. If you guys haven’t used the backpack plugin inside of ClickFunnels, it’s pretty awesome. So we built out a whole affiliate center. And this weekend, I also went and I built out all my autoresponder sequences inside of Actionetics for all the DotComSecrets side of the business. Then today and tomorrow, I’ll be building them out inside of the ClickFunnels side. So, pretty exciting. I’m having a lot of fun with it. I’m excited to be able to share Actionetics with you guys because it is amazing. If you ever look in the emails that have come out over the last three days from me, those are all ClickFunnels emails. And look how amazing they look, except for an iMac or was it Apple Mail? Apple Mail, out formatting is off. But everywhere else, we look amazing. So we’ll get there. But I think you guys are excited to be able to play with it and see it. And you’ll see how we’ve taken the concept of autoresponders and then got our angle on like why is ours different, why is it better, how does our tool help you dominate people more than anybody else’s? So you will see, my friends, you will see. Anyway, that’s it for today you guys. Have an awesome day. Go out there figure out your angle and let’s make some more money, serve some more people and have an awesome day. Thanks everybody!

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today's episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn't get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell's strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I'm excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I'm just going to focus on the good. Four people didn't… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he's a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don't like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it's funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We've supported you, my entire team has been working with you. We have been here literally until 4 or 5 o'clock in the morning every single morning helping you. Of course he didn't show up for those which is kind of funny. He skipped all the night sessions and didn't do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I'm going to try to make some more money. That way I can invest in Russell's higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn't do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn't show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn't show up for the last three days. So outside those four people who I will deem losers and I shouldn't say it. That's not nice. But that's how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we've ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn't freaking show up and do the work and it's just – anyway, that's how life is, right? So there you go and that's why I didn't honestly message you guys because I was frustrated by those people. I didn't want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o'clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who's doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn't go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can't even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn't learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn't have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins' Date with Destiny which is Tony is the best on earth. It's a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren't intelligent enough to notice it, right? Anyhoo, so there's my rant. It's over. Let's focus on the positive. So this is what I'm talking about today because this is something that I think is  crazy exciting and I feel like I've missed the boat on some things and I don't want to miss the boat on this. I don't want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I'm consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there's a guy, I think you guys know him, his name is Eric Worre. And he – I don't know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it's insane. Eric Worre is a smart dude, genius, really nice guy but I don't feel like he's the most charismatic leader in the world. I wouldn't have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it's consistency, right. So I'm going to do that with Marketing in Your Car. This is the most consistent I've ever been with a content publishing platform and I like it but it's kind of like it's delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I've done, like I don't know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I've met this year. His name is Noah. He was just messing with me. He's like, “Hey, man.” Him and his wife, they're amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they're at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It's funny. If you look at our stats, that's what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It's kind of cool because – anyway, so I like that part of it. It's kind of cool. But one thing that I don't like is just it's not instant, right? Not instant like if I want to send you a message, it doesn't necessarily mean you're going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What's interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There's this drag that I'm still getting people coming in now and I will probably get those people coming in for the rest of my life. It's kind of interesting. How there's that drag… So there's that. I remember when Twitter first came out. It's like I don't get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he's like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there's a thousand visitors go to wherever I just tweet about.” I was like, “That's kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don't tweet or twit or whatever you call it. They don't do that anymore, right? But conceptually, I said that's really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I'm assuming people still tweet or twit, whatever you call it. But I don't even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I'm like; I don't know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I'm driving around. My phone bleeps and I look down and it's one of my friends, Stacy Highland, and she's like – it said Stacy is starting – she's – whatever, she's Periscoping live. I was like I don't know what that means. So I clicked on it and it popped up and instantly I'm talking – I'm watching her talk and she's like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I'm driving around in Boise for the next like five, ten minutes and she's just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I'm watching her stream live and then she's done and I was like there's this instant thing where I could push – where she pushed content to me. I didn't even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn't had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here's my Twitter following and my Facebook and all those things and I was like I'm going to add my Periscope thing. I don't even know what my Periscope thing is. So I opened my phone app and I'm clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn't even know who these people are and how they found out about it. I don't even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I'm like hey, every time I do the Periscope, you got to grab it. We're going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I'm like, this is now a platform where I could publish daily where – so what I'm going to do now is every day at the end of the day, when I get – I'm doing Marketing in Your Car usually when I'm driving to the office or driving home but typically I'm driving to the office and I'm sharing my thoughts for the day and just cool ideas and then I'm going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I'm doing and just use it as kind of an over the shoulder – like this is what I'm doing today. This is what I got done. This is what I'm working on. It's exciting. Just share with people and see what you're actually doing. I also want to use it as a way to amplify my content. So like I'm trying to get to a point where I'm doing like a blog post every – a couple of times a week or we're doing – everything we're doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it's about. If you like that, go over there and comment. I'm using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don't know yet. But that's kind of the concept. So I'm excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven't really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I'm excited. I think Periscope is cool. I think that you guys should all start looking at it. That's one of my big initiatives I'm going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that's my goal and hopefully you guys use this as a platform too because I know it's here. I know there's going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that's the key is just being consistent. So I picked my platform. I don't care which other one comes out. I'm focusing there and we're going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I'm out of here and I will talk to you guys all soon.

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn’t get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell’s strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I’m just going to focus on the good. Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right? So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins’ Date with Destiny which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right? Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is  crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right. So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah. He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag… So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right? But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means. So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is. So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder – like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing. I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet. But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.

Russell explains what and how the certification program is going to work this week. In today's episode Russell talks about the upcoming Certification Event. He quickly runs through the itinerary and highlights some of the coolest parts. Here are some fun things to listen for in this episode: What makes this certification different and better than other certifications out there. What some of the coolest parts of the event are that attendees can look forward to. And why having an actual workshop at the certification is so cool. So listen below to hear about some of the fun and valuable stuff that will be happening at the Certification Event. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to a Saturday edition of Marketing in Your Car Hey everyone. I'm messaging you today as I'm out running errands. So I won't end at the office I'll end somewhere else. Who knows where? It could be anywhere. But just had some cool ideas and thoughts and wanted to just hang out with you guys. I miss you! So first off, I wanted to say that if you're listening to this, it means the update worked which I think it worked anyway. We were able to move from the old RSS feed in iTunes to the new one and I just saw today that the new image was up so we have a new image which is pretty sweet. I'm thinking about getting a new theme song too. My first theme song was written like in the 80's. Those who listened to the first hundred episodes would know. The next one is like I just basically wanted a new one really quick, so I found a little jingle on Audio Jungle, hired a dude on some voiceover site and boom, we had the current intro which is good but it's not amazing, right? So I'm thinking about getting an amazing one done since we're still doing this like three or four years later. Might as well make an awesome intro. So that's kind of my thought. So yeah, I think I'm going to do that. So I'm excited for that. Okay, so what have I got for you guys today? What do I have for you today? That is the question. I'm actually excited. This is – it's Saturday today and on Monday, we will have a little over a hundred people from around the world here in Boise, Idaho and we are doing the first ever ClickFunnels certification program and it's something when we first put it together, I was excited for but I didn't know what to do. OK. I will be honest. I was excited to sell it. That gets me excited. That's what fires me up. I love figuring out the pitch and the hook and the angle on how to present it and all that kind of stuff. Some of you guys were at the Funnel Hacking event so you saw me pitch it. I used the Perfect Webinar script to a T. I did not deviate from it. In fact, I had people afterwards who bought, who were just like, “I was watching it and I knew exactly it was going to happen every single slide and I still had to buy.” So it works in case you're wondering. If don't have the Perfect Webinar yet, go to PerfectWebinarSecrets.com and go get the free script. It's like $4.95, we ship you out the script and the DVD and then you get digital access as well. But yeah, so that's that and we did it and we sold over a hundred people into it, anywhere from $3500 to $5000. So it was awesome. So that's exciting from the sales stance. Then we have like – how to make this so this is like an amazing experience for people. We don't want to just be like this dumb thing. So we're trying to figure out a way to make this just amazing. I think we did. It's going to be fun to see but I will kind of walk you through this because for those who are coming, you have an idea what's happening and for those who aren't, you will see what's going to happen next year. I think we will try this once a year. So it will be incentive for you to come next year when we do it and then – or if you do it in your certification program, just kind of an idea. So the one thing that I didn't want to do is I didn't want to make this like all the other crappy certification programs that are out there on the market. Most of them, it's like you log on, you watch like an hour-long video, you take a quiz and then you get certified. It's just like embarrassing and not real and fake. We want to make a legitimate like cool certification program. So this one is five days which I don't know why I said five days but I thought it sounded cool in writing the pitch and then I was like, “Five days? What are we going to talk about for five days?” But actually it worked out good. We're actually like really going to be close on time now. The way it's going to work is they're going to come in on Monday and from – we have a couple of different rooms. This one room, it looks like a college classroom or it's like a whole bunch of like stadium seating type thing. So I get to come in and teach in there which would be awesome for like three hours. I will be teaching the whole intro there and they go to lunch. They come back from lunch and then we got three breakout rooms that'll hold about 40 people each. So everyone will go to the breakout rooms and then they're going to be on their laptops and their computers actually doing what it is that we just taught them. Then before they can leave that day, they've got to pass off to make sure that they have all the skill sets for that section of the certification program and so that would be day one. They did day two. I teach in the morning then we break out after lunch and maybe they will work on a thing. They create the thing and then they get to come through and get passed off. We do the same thing with teaching – first off teaching how to use ClickFunnels, then teaching high ticket sales or teaching how to create videos, how to write copy, how to do the offer, how to do ascension, how to – different funnel psychology and strategy and actionetics, a whole bunch of just cool things all wrapped into one. It's going to be awesome. That's what's going to happen. Then on Thursday after lunch we're bringing in – actually during lunch, we're going to be working lunch, because – just to make enough time. I have three business owners coming in and they're going to each of these groups of 40 and the business owners are going to say, “This is my business,” and they're going to kind of walk them through it and they're going to let – it would be kind of like the show The Apprenticewhen they start working with a business. The business owner comes in and they get to interview the business owner and ask him a bunch of questions and they got to go and do the task, right? It's the same kind of thing. There will be multiple groups. There might be five groups in each of these rooms who would be doing it. They're going to be competing. So they'll go – all of them will interview the business owners. “OK. What do you do?” I got three really cool business owners all in very unique different businesses coming in and they will go and they will interview him and then figure out what kind of funnel they're going to build and then they go back and they've got from noon until 4:30. So they've got about almost five hours to go and record the person, video, edit the videos, create the funnel, create the sequence, integrate the autoresponder. Like the whole kit and caboodle has to be built out in four hours and then it's basically those three business owners and there will be like five groups for each business owner. So that business owner will get a pick from the five groups. Who did the best job? And then we will bring everyone together back in the main room and then we will have our own vote and then the winner will get a big prize and then what we're going to do – because in my world, we don't just work for a little while and then we go to bed. In my world, when you got something that needs to get done, you get it done. So that's what we're going to do. So as soon as that part is over, then we're going to go and we're going to do an actual hackathon where it would be like 5 o'clock at night and we're going to hand out a business to – we will break down into groups of threes. It would be smaller groups and basically we will hand out a business profile and then say you've got from now until 3 o'clock this morning to go and create this. We're going to give each a pack of Ignite which is our – one of our supplements. It keeps you awake and they get a go and pull an all-nighter to create this funnel for this fictitious business and the winner is going to win something amazing and it will be cool. They can pull an all-nighter. It's going to be awesome. The next day, everyone has a chance to present theirs and the winner will get some awesome prize. So that's what's happening. It's going to be amazing. So it's – yeah, it's not a seminar. It's an actual workshop which I'm so excited for them. It's going to be fun to see how the whole thing goes and I think it's going to be amazing and I'm really excited for everyone who's coming to go through this experience and I think that what they're going to leave with is going to be amazing. It will transform people's lives on both sides. It could transform their own, cause I think that funnel consultants can and should be making six figures a year. I don't think it's – that's a stretch by any – like at all – I think this should be pretty simple to do. So that's the one side and the second side is that when you create good funnels for people and they're able to get more clients into their companies, it serves them, that business owner, plus it serves their end clients. So it's kind of a three-pronged approach and I'm just grateful to be able to help facilitate it and be part of it. So I'm excited. It's going to be fun. I'm at my destination now. So I'm going to check off and I will probably message you guys throughout the certification this week. I got a long drive into downtown Boise every day. So I will share the cool stuffs happening, the insights, other cool stuff. Oh, and maybe I will tell you a little bit about Actionetics. I got to play with it all week last week and it is amazing! You guys think ClickFunnels is a game changer. Just wait until you see Actionetics. Anyway, I'm out. Talk to you guys soon. Have an awesome day.

Russell explains what and how the certification program is going to work this week. In today’s episode Russell talks about the upcoming Certification Event. He quickly runs through the itinerary and highlights some of the coolest parts. Here are some fun things to listen for in this episode: What makes this certification different and better than other certifications out there. What some of the coolest parts of the event are that attendees can look forward to. And why having an actual workshop at the certification is so cool. So listen below to hear about some of the fun and valuable stuff that will be happening at the Certification Event. ---Transcript--- Hey everyone. This is Russell Brunson and welcome to a Saturday edition of Marketing in Your Car Hey everyone. I’m messaging you today as I’m out running errands. So I won’t end at the office I’ll end somewhere else. Who knows where? It could be anywhere. But just had some cool ideas and thoughts and wanted to just hang out with you guys. I miss you! So first off, I wanted to say that if you’re listening to this, it means the update worked which I think it worked anyway. We were able to move from the old RSS feed in iTunes to the new one and I just saw today that the new image was up so we have a new image which is pretty sweet. I’m thinking about getting a new theme song too. My first theme song was written like in the 80’s. Those who listened to the first hundred episodes would know. The next one is like I just basically wanted a new one really quick, so I found a little jingle on Audio Jungle, hired a dude on some voiceover site and boom, we had the current intro which is good but it’s not amazing, right? So I’m thinking about getting an amazing one done since we’re still doing this like three or four years later. Might as well make an awesome intro. So that’s kind of my thought. So yeah, I think I’m going to do that. So I’m excited for that. Okay, so what have I got for you guys today? What do I have for you today? That is the question. I’m actually excited. This is – it’s Saturday today and on Monday, we will have a little over a hundred people from around the world here in Boise, Idaho and we are doing the first ever ClickFunnels certification program and it’s something when we first put it together, I was excited for but I didn’t know what to do. OK. I will be honest. I was excited to sell it. That gets me excited. That’s what fires me up. I love figuring out the pitch and the hook and the angle on how to present it and all that kind of stuff. Some of you guys were at the Funnel Hacking event so you saw me pitch it. I used the Perfect Webinar script to a T. I did not deviate from it. In fact, I had people afterwards who bought, who were just like, “I was watching it and I knew exactly it was going to happen every single slide and I still had to buy.” So it works in case you’re wondering. If don’t have the Perfect Webinar yet, go to PerfectWebinarSecrets.com and go get the free script. It’s like $4.95, we ship you out the script and the DVD and then you get digital access as well. But yeah, so that’s that and we did it and we sold over a hundred people into it, anywhere from $3500 to $5000. So it was awesome. So that’s exciting from the sales stance. Then we have like – how to make this so this is like an amazing experience for people. We don’t want to just be like this dumb thing. So we’re trying to figure out a way to make this just amazing. I think we did. It’s going to be fun to see but I will kind of walk you through this because for those who are coming, you have an idea what’s happening and for those who aren’t, you will see what’s going to happen next year. I think we will try this once a year. So it will be incentive for you to come next year when we do it and then – or if you do it in your certification program, just kind of an idea. So the one thing that I didn’t want to do is I didn’t want to make this like all the other crappy certification programs that are out there on the market. Most of them, it’s like you log on, you watch like an hour-long video, you take a quiz and then you get certified. It’s just like embarrassing and not real and fake. We want to make a legitimate like cool certification program. So this one is five days which I don’t know why I said five days but I thought it sounded cool in writing the pitch and then I was like, “Five days? What are we going to talk about for five days?” But actually it worked out good. We’re actually like really going to be close on time now. The way it’s going to work is they’re going to come in on Monday and from – we have a couple of different rooms. This one room, it looks like a college classroom or it’s like a whole bunch of like stadium seating type thing. So I get to come in and teach in there which would be awesome for like three hours. I will be teaching the whole intro there and they go to lunch. They come back from lunch and then we got three breakout rooms that’ll hold about 40 people each. So everyone will go to the breakout rooms and then they’re going to be on their laptops and their computers actually doing what it is that we just taught them. Then before they can leave that day, they’ve got to pass off to make sure that they have all the skill sets for that section of the certification program and so that would be day one. They did day two. I teach in the morning then we break out after lunch and maybe they will work on a thing. They create the thing and then they get to come through and get passed off. We do the same thing with teaching – first off teaching how to use ClickFunnels, then teaching high ticket sales or teaching how to create videos, how to write copy, how to do the offer, how to do ascension, how to – different funnel psychology and strategy and actionetics, a whole bunch of just cool things all wrapped into one. It’s going to be awesome. That’s what’s going to happen. Then on Thursday after lunch we’re bringing in – actually during lunch, we’re going to be working lunch, because – just to make enough time. I have three business owners coming in and they’re going to each of these groups of 40 and the business owners are going to say, “This is my business,” and they’re going to kind of walk them through it and they’re going to let – it would be kind of like the show The Apprenticewhen they start working with a business. The business owner comes in and they get to interview the business owner and ask him a bunch of questions and they got to go and do the task, right? It’s the same kind of thing. There will be multiple groups. There might be five groups in each of these rooms who would be doing it. They’re going to be competing. So they’ll go – all of them will interview the business owners. “OK. What do you do?” I got three really cool business owners all in very unique different businesses coming in and they will go and they will interview him and then figure out what kind of funnel they’re going to build and then they go back and they’ve got from noon until 4:30. So they’ve got about almost five hours to go and record the person, video, edit the videos, create the funnel, create the sequence, integrate the autoresponder. Like the whole kit and caboodle has to be built out in four hours and then it’s basically those three business owners and there will be like five groups for each business owner. So that business owner will get a pick from the five groups. Who did the best job? And then we will bring everyone together back in the main room and then we will have our own vote and then the winner will get a big prize and then what we’re going to do – because in my world, we don’t just work for a little while and then we go to bed. In my world, when you got something that needs to get done, you get it done. So that’s what we’re going to do. So as soon as that part is over, then we’re going to go and we’re going to do an actual hackathon where it would be like 5 o’clock at night and we’re going to hand out a business to – we will break down into groups of threes. It would be smaller groups and basically we will hand out a business profile and then say you’ve got from now until 3 o’clock this morning to go and create this. We’re going to give each a pack of Ignite which is our – one of our supplements. It keeps you awake and they get a go and pull an all-nighter to create this funnel for this fictitious business and the winner is going to win something amazing and it will be cool. They can pull an all-nighter. It’s going to be awesome. The next day, everyone has a chance to present theirs and the winner will get some awesome prize. So that’s what’s happening. It’s going to be amazing. So it’s – yeah, it’s not a seminar. It’s an actual workshop which I’m so excited for them. It’s going to be fun to see how the whole thing goes and I think it’s going to be amazing and I’m really excited for everyone who’s coming to go through this experience and I think that what they’re going to leave with is going to be amazing. It will transform people’s lives on both sides. It could transform their own, cause I think that funnel consultants can and should be making six figures a year. I don’t think it’s – that’s a stretch by any – like at all – I think this should be pretty simple to do. So that’s the one side and the second side is that when you create good funnels for people and they’re able to get more clients into their companies, it serves them, that business owner, plus it serves their end clients. So it’s kind of a three-pronged approach and I’m just grateful to be able to help facilitate it and be part of it. So I’m excited. It’s going to be fun. I’m at my destination now. So I’m going to check off and I will probably message you guys throughout the certification this week. I got a long drive into downtown Boise every day. So I will share the cool stuffs happening, the insights, other cool stuff. Oh, and maybe I will tell you a little bit about Actionetics. I got to play with it all week last week and it is amazing! You guys think ClickFunnels is a game changer. Just wait until you see Actionetics. Anyway, I’m out. Talk to you guys soon. Have an awesome day.

All the cool stuff you're going to get inside of Clickfunnels because of this month's hack-a-thon. On today's episode Russell talks with a special guest, Steven Esketzis, who is here all the way from Australia for the hack-a-thon. Here are a few fun things you'll here in this episode: What kinds of things are happening with the hack-a-thon. And some cool things that have changed with Clickfunnels. So listen below to find out how Steven feels about the hack-a-thon and the Clickfunnels changes. ---Transcript--- Russell Brunson: Hey everyone, this is Russell Brunson. Steven Esketzis: And this is Steven Esketzis. Russell: And we are here in an exciting Marketing in Your Car. Russell: Hey everyone, so we have been in the middle of a hack-a-thon as you guys know. I've done some podcasts on the way home. I'm here today because one of our newest additions to Click Funnels, we flew him here from Australia and he's been hanging out for his first hack-a-thon. I want to get in his own words what it's been like to be on the inside. Do you want to tell everyone what it's been like? Steven: Yes, it's been pretty crazy. I flew up 32 hours to meet these guys and I don't know what I was getting myself into but I got here in the end I think with four different airplane flights, went through five airports but I got here at midnight. First day was awesome. We're just smashing our work. Russell introduced me to the team. I met Dillon, Winter, Todd, Ryan – absolutely awesome team, finally get to see how Click Funnels has been so successful. It's been awesome to work with everyone, and we've been smashing it. We've been hustling it out till four AM every night and really putting the hard hours in. I think you guys are going to be really pumped to see what's going to come out in the next few weeks. We got some really cool things planned. Russell: Awesome. Talk about day two, what happened because we had a special guest come hang out with us. Steven: Yes, that's right. On day two, we had Mr. Neil Patell join us. I'm sure you guys are familiar with Neil with KISSmetrics and Crazy Egg, and Hello Bar, and I think there are a few other companies he's founded with Quick Sprout and whatnot but oh gosh, I don't know where we're going. Russell: We're off-roading it. Steven: Off-roading in a new car – only Russell would do this. Anyway, Neil came down and he shared some epic, epic takeaways with us from what he's doing in his own companies, how we can grow our company. Yes, he's been killing it on the content marketing side. He just dropped absolutely golden nuggets. Hopefully you guys are going to see the awesome blog posts come and see some of the value that's going to come onto the blog side of things as well. Russell: Yes, it's going to be awesome. Steven joined the team to help us with all the content stuff so we thought we should hire the man Neil Patel to come in and coach us on that so that we could do it right. It was good. I think we were going in a good direction but he helped steer us, “This is the perfect way to do it.” It's been fun to see what you're able to do with this as your baby in the company now, some exciting stuff. The last five minutes before we just jumped in the car, basically Dillon got excited and wanted to launch everything he's been working on for the last year, all in one month. We filmed a video. You guys will probably see it on Facebook or through email or somewhere. We are basically launching pretty much everything, all the rest of the stuff in August. That means first off, there's a brand new UI that's amazing. It looks like a whole new company. It's simpler. It's stripped out, all this kind of stuff. It's awesome, a new homepage, the new site which I spent the whole week building which I think I'm proud of it. Steven: Yes, it's pretty good. Russell: I'm not going to lie. That's kind of cool. Then we've got Backpack is going live so everyone will have the affiliate program inside their accounts here in August. The dream car contest is going live so you can win the Corvette I'm driving in or whatever car you want. Actionetics which I thought was going to be another two months before it's coming out is now happening this month, and we got accounts yesterday. It's nuts. Steven: It's crazy. People are going to be blown away. Russell: Yes, I feel bad for every other auto responder company on planet earth literally. Yes, it's amazing. Imagine editing emails in the Click Funnels email editor. Steven: Oh, I've never seen anything like it. It's actually like – I don't want to swear but it is absolutely amazing. To do something so easily, I personally was telling Russell this earlier, about half an hour ago. I hate emails. I hate making them, I hate sending them but as soon as I logged into this, it was pretty amazing. It felt like I was at home. It felt like I was finally able to just dive deep in and everything was just done for me the way I like it. I think you can't get much better than that. I think you guys are going to have a lot of fun creating emails, the same way that when you first jumped into Click Funnels and you started playing around with funnels, and you were just locked in there for three hours and you didn't come out of your bedroom or you didn't see your kids, or you didn't see your wife and you got yelled at, you would be the same with your email editor. It's going to be a rollercoaster ride. I can't wait to see it come out. Russell: Anyway, you guys are going to love it. We just wanted to give you a quick update because the end of the hack-a-thon is here. It's like two or three or four in the morning, dropping Steven off at the hotel and just wanted to say hey to everybody. He has been listening to Marketing in Your Car since day one, and now he's on officially Marketing in Your Car which is exciting. So I appreciate you guys, thanks for listening. Thank you for being here. Steven: Thank you for listening guys and it's been awesome, thanks Russell. Russell: All right, we'll talk to you guys soon.

All the cool stuff you’re going to get inside of Clickfunnels because of this month’s hack-a-thon. On today’s episode Russell talks with a special guest, Steven Esketzis, who is here all the way from Australia for the hack-a-thon. Here are a few fun things you’ll here in this episode: What kinds of things are happening with the hack-a-thon. And some cool things that have changed with Clickfunnels. So listen below to find out how Steven feels about the hack-a-thon and the Clickfunnels changes. ---Transcript--- Russell Brunson: Hey everyone, this is Russell Brunson. Steven Esketzis: And this is Steven Esketzis. Russell: And we are here in an exciting Marketing in Your Car. Russell: Hey everyone, so we have been in the middle of a hack-a-thon as you guys know. I’ve done some podcasts on the way home. I’m here today because one of our newest additions to Click Funnels, we flew him here from Australia and he’s been hanging out for his first hack-a-thon. I want to get in his own words what it’s been like to be on the inside. Do you want to tell everyone what it’s been like? Steven: Yes, it’s been pretty crazy. I flew up 32 hours to meet these guys and I don’t know what I was getting myself into but I got here in the end I think with four different airplane flights, went through five airports but I got here at midnight. First day was awesome. We’re just smashing our work. Russell introduced me to the team. I met Dillon, Winter, Todd, Ryan – absolutely awesome team, finally get to see how Click Funnels has been so successful. It’s been awesome to work with everyone, and we’ve been smashing it. We’ve been hustling it out till four AM every night and really putting the hard hours in. I think you guys are going to be really pumped to see what’s going to come out in the next few weeks. We got some really cool things planned. Russell: Awesome. Talk about day two, what happened because we had a special guest come hang out with us. Steven: Yes, that’s right. On day two, we had Mr. Neil Patell join us. I’m sure you guys are familiar with Neil with KISSmetrics and Crazy Egg, and Hello Bar, and I think there are a few other companies he’s founded with Quick Sprout and whatnot but oh gosh, I don’t know where we’re going. Russell: We’re off-roading it. Steven: Off-roading in a new car – only Russell would do this. Anyway, Neil came down and he shared some epic, epic takeaways with us from what he’s doing in his own companies, how we can grow our company. Yes, he’s been killing it on the content marketing side. He just dropped absolutely golden nuggets. Hopefully you guys are going to see the awesome blog posts come and see some of the value that’s going to come onto the blog side of things as well. Russell: Yes, it’s going to be awesome. Steven joined the team to help us with all the content stuff so we thought we should hire the man Neil Patel to come in and coach us on that so that we could do it right. It was good. I think we were going in a good direction but he helped steer us, “This is the perfect way to do it.” It’s been fun to see what you’re able to do with this as your baby in the company now, some exciting stuff. The last five minutes before we just jumped in the car, basically Dillon got excited and wanted to launch everything he’s been working on for the last year, all in one month. We filmed a video. You guys will probably see it on Facebook or through email or somewhere. We are basically launching pretty much everything, all the rest of the stuff in August. That means first off, there’s a brand new UI that’s amazing. It looks like a whole new company. It’s simpler. It’s stripped out, all this kind of stuff. It’s awesome, a new homepage, the new site which I spent the whole week building which I think I’m proud of it. Steven: Yes, it’s pretty good. Russell: I’m not going to lie. That’s kind of cool. Then we’ve got Backpack is going live so everyone will have the affiliate program inside their accounts here in August. The dream car contest is going live so you can win the Corvette I’m driving in or whatever car you want. Actionetics which I thought was going to be another two months before it’s coming out is now happening this month, and we got accounts yesterday. It’s nuts. Steven: It’s crazy. People are going to be blown away. Russell: Yes, I feel bad for every other auto responder company on planet earth literally. Yes, it’s amazing. Imagine editing emails in the Click Funnels email editor. Steven: Oh, I’ve never seen anything like it. It’s actually like – I don’t want to swear but it is absolutely amazing. To do something so easily, I personally was telling Russell this earlier, about half an hour ago. I hate emails. I hate making them, I hate sending them but as soon as I logged into this, it was pretty amazing. It felt like I was at home. It felt like I was finally able to just dive deep in and everything was just done for me the way I like it. I think you can’t get much better than that. I think you guys are going to have a lot of fun creating emails, the same way that when you first jumped into Click Funnels and you started playing around with funnels, and you were just locked in there for three hours and you didn’t come out of your bedroom or you didn’t see your kids, or you didn’t see your wife and you got yelled at, you would be the same with your email editor. It’s going to be a rollercoaster ride. I can’t wait to see it come out. Russell: Anyway, you guys are going to love it. We just wanted to give you a quick update because the end of the hack-a-thon is here. It’s like two or three or four in the morning, dropping Steven off at the hotel and just wanted to say hey to everybody. He has been listening to Marketing in Your Car since day one, and now he’s on officially Marketing in Your Car which is exciting. So I appreciate you guys, thanks for listening. Thank you for being here. Steven: Thank you for listening guys and it’s been awesome, thanks Russell. Russell: All right, we’ll talk to you guys soon.

In episode 27, ClickFunnels founder Russell Brunson joins me to share a bit of his entrepreneurial journey. We also chat about the exciting upcoming ClickFunnels marketing automation features, called Actionetics. Actionetics will allow you to build marketing automation sequences directly inside ClickFunnels. You will be able to create dynamic automation campaigns that change based on the demographics […] The post TAM 027: Russell Brunson – ClickFunnels and Actionetics Marketing Automation appeared first on The Active Marketer.

My thoughts the night before I have a chance to pick Neil Patel's brain for an entire day. On this episode Russell talks about how he hired Neil Patel to help him see his business through a different lens. He also talks about why hiring him for a day will make it way more likely to implement his ideas. Here are some cool things to listen for in this episode: Find out how much it cost to hire Neil Patel for a day. Hear why it was worth it to pay Neil for his expertise than to spend years learning the concept. Why this meeting with Neil will hopefully change the trajectory of Russell's business. So listen below to hear why hiring an expert for a day is better than spending years trying to obtain the same knowledge on your own. ---Transcript--- Hey everyone! This is Russell Brunson. I want to welcome you to Marketing In Your Car! Everyone, so I am heading home from the office today. We had a good time. The hack-a-thon officially begun. We've got all of our developers and partners and friends here in Boise, and we are going crazy this week getting some new big, fun things rolled out in ClickFunnels, which is going to be exciting. You guys will see some new UI tweaks this week coming out. You're going to see, hopefully next week we'll be launching Backpack to the world, and I can start using Actionetics tomorrow. So a lot of fun stuff is happening there and things that you guys are going to love, so good stuff's happening there, and I want to talk to you about something, though, that I am excited for. So tomorrow Neil Patel from QuickSprout.com and from NeilPatel.com and from what other sites does he own? From Kissmetrics.com and CrazyEgg.com and a whole bunch of other ones. Anyway, we hired Neil to come and do a one-day consult with us, which is kind of exciting. He's going to come and tomorrow we are going to lock down and just pick his brain for as much as we can and get some good ideas from a conversion standpoint on our site, from marketing, from trying to figure out how to implement his content strategy to a bunch of other things. And I wanted to tell you guys that for a couple of reasons. One is I'm exited, and number two is that what we are doing is we are shortcutting. We've a program that I called Decade In A Day, and I got that name from Tony Robbins, who talked about why he loves books. He says, you know, you'll take an author. He spends a decade of his life learning a concept, and you have a chance to go, and in a day, read and get a compressed version of all that and instantly get a decade worth of information in a day. And so, we created a program called Decade In A Day, which has been a really fun process, but I'm kind of doing that right now with Neil. You know, I've studied his stuff. I've looked at his thing, trying to figure out what he's doing, trying to reverse engineer, and we were adding things into what we're doing, but we just haven't done it 100 percent. I mean, probably not even 90, not even 10 percent, and I think the big part of it is just, you know, one is there's still like these little unknowns or exactly how little pieces of what he does works. But then, there's also like there's something about that financial investment, so we paid Neil $25,000 for the day. We flew him out and everything to beautiful Boise, Idaho, and now we've got 25-grand on the line, like now we are way more like they actually implement it. In fact, after we basically agreed to pay him, then I was like, “Well, what do we need to make this happen? Will we need somebody to be in charge of the blog and the content and all these kinds of things?' So we hired a new person on our team to focus on that, and we started doing a bunch of other things to get ready for this experience now that it's happening tomorrow. And now that it's happening, he's flying out here, and in a day we're going to compress a decade worth of his information. Ideas and thoughts into our company into ClickFunnels and then from there we'll see how fast we can implement it. But now that we've made that financial investment, now we've got the people and the resources and things in place to be able to implement it. Now we're actually going to run with it. Whereas, again, I've been reading Neil's stuff for three or four years and honestly haven't implemented much of it. And part of it is because we haven't put a big enough investment in, and part of it is just it's always fun to have this processer. This thing where someone comes and you kind of get a brain dump and then you have the fuel you need to run forward. So that's what's happening tomorrow and I think it's cool, and I just wanted to kind of talk to you guys about it for a couple reasons: One is two weeks ago I had somebody that, with me, they read the DotCom Secrets book and then they said, “Hey Russell…” It actually his name is Tim Schmidt. The guy's awesome like probably one of the coolest people I think I've ever met in my life. And he called us up and said, “Russell, I want you to come and train my staff for two days and pay this $100,000 to come and do it. And it was the same kind of concept where he basically wanted to compress a decade of my time into two days and jam it into his staff and give them all this — everything we've been doing — and giving it a very focused, finite period of time. But now, he's got 20 or so of his team members, all on the same page, all speaking the same language, all running the same direction. And you know, for me, I thought, if someone like Tim is going to do that for me, like I need to be willing to do that for me and my company and for what we're doing. And so Neil was kind of the first person we did that with, and we're going to, I think, continue to do this where we find people like where are we struggling and where are we weak. Or where do we want to go? Who's already been there, and then try to spend the next two or three years running there. Like let's hire that person and bring him in for a day, or for two days or whatever it is. Let's get the information out of their brain, implement it into our company, and run with it and see how much faster that we can make these huge leaps and bounds in our company. I think I've shared this story once on a podcast. It could have been two or three years ago. I have no idea now, so for those of you guys who are just getting into Marketing In Your Car, you should go back through and listen to all the old ones so you can find the story because it was really good. But there was a guy when I first got started in this business. I remember I went to Armand's Big Seminar, and I met this guy and he was telling me about all these different seminars and mastermind groups and all these things he was going to, and then when he was at the event he signed up and he signed up for like all these people's back and packaged them. Like “Dude, how do have so much money? Like I would love to do all these things, but I can't afford, you know, 10-grand here, 20-grand here, 5-grand here, and I'm like how in the world did you do this?” And he said, “Oh, well, I got a little list of people, and everyone on my list they want to learn this stuff.” And he said, “In my experience there's two ways to get to the top.” He said, “You can work your way in, or you can buy your way in. You know, I'm a big believer in just buying my way in.” He's like “I don't want to go and work for the next five years to try to learn what Armand knows and this guy knows and this guy knows. He says I just want to buy my way in and buy myself into the top. And he said, “But I didn't have any money for that, so I went to my little list and I kind of explained to them my concept and my process and how I like to buy my way in.” And I told them, “Here's the mastermind groups and events I'm going to go to. Obviously, you guys all can't go, too, because it's really, really expensive. But if everyone will throw in some money, I'll then go attend all these and then bring back the information and share with you guys what I learned.” Again, I can't remember the numbers. It's been like almost 12 years ago that I met this guy, but he told me, I believe, at that time, he said he had 14 people paying $10,000 for him to go join all these mastermind groups. So he got $140,000 in cash and he went to join all these groups, learn as much as he could, and he came back to this group that paid him $10,000 each and just shared with them what he learned from all these other groups. And I was like, first off, that's brilliant. Second off, like that's I think something that too much of us don't do is, you know, again you can work your way in and spend years trying to get to a certain spot, or find who's already there and just pay them to get you to that spot really, really quickly. So I'm excited! Like I said, I had a great time with Tim and his company doing that and giving them two days of my life to hopefully help change the trajectory of their business. I'm excited tomorrow to have Neil come, and hopefully, change the trajectory of our business and help us get the things done that we're not doing that we want to be doing — and excited in the future to see who our next person we will hire, to kind of bring out and go through this experience and this process within. It's pretty cool and exciting, so for you guys think about that: It's time to find who is where you want to be and pay them some money to get a compressed day with them and get there quick. So hope that helps! That's about it. It's my wife's birthday today. I'm heading home to take her out on a hot date and I'm excited. So that is what I am doing, and I am out of here. I will talk to you guys all again another day. Thanks everyone!