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Moms with kids who went back to school recently...UNITE! This week hit me like a freight train. New school routines, drop-offs that take FOREVER, schedule changes that make you question everything - and it's only Tuesday. So instead of pretending I have it all together, I'm taking you into my real, messy braindump journaling session.No pretty prompts today. Just me, a Google Doc, and all the chaos that comes with being a working mom trying to figure out this back-to-school thing while running a business with exactly 2.5 hours of work time (if I'm lucky).If you're sitting in your car after drop-off wondering how other moms make this look easy, or if you're questioning whether you're completely screwing up this whole parenting-while-working thing - this one's for you.In this episode:My actual braindump from today (the real, unfiltered version)Why 50-minute school drop-offs are apparently my new realityHow I went from 7 hours of work time to 1.5 hours overnightThe moment I realized I was playing victim (ouch)Why brain dumps are better than letting overwhelm pile up until you explodeSometimes you need permission to just... dump it all out. Consider this your permission slip!Resources Mentioned:Calm Mind Blueprint (the 5 prompts I use after every braindump!): www.samanthapenkoff.com/calm-mind-podMeraki Event - Permission Slips for Ambitious Women workshop at Meraki Beauty - Sunday, September 21st (9 spots left!): https://www.samanthapenkoff.com/permissionslipsworkshopWays to work with Samantha:1:1 coaching: Now accepting applications, 2 spots open. Learn More here: www.samanthapenkoff.com/privatecoachingConnect with Sam on IG: https://www.instagram.com/samantha.s.says
The Old P, Petros Papadakis talks dirty play, head-sizing and much more! Arguments over the Google-Doc. Plus, movie going and celebrity spotting on Lee’s Leftovers.See omnystudio.com/listener for privacy information.
Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
You can't keep charging by the hour if you want to grow your service provider business. It's time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it's hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver!I'm joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey's journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC's Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.Listen to learn more about:Why moving away from “time for money” is the first step to creating high-ticket offersStacey's Genius Edge framework — how to align your brilliance, your offers, and your marketingThe truth about the “trust recession” and how it impacts your ability to sell high-ticket offersPractical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investmentsHow to position yourself as an indispensable PARTNER instead of just another service providerStop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Stacey's FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Stacey:Instagram:
Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients. Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business. In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow. Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers. About the Guest: Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth. As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers. Ways to connect with Aaron: Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh? Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert. Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another. Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah, Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now? Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible, Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there. Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway, Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah? Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah? Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well, Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen. Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means? Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah, Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying, Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah. Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah, Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know, Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up? Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah, Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses, Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it. Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications, Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years. Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there. Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it. Michael Hingson ** 18:08 And so what did you do when you came back to San Diego? Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now, Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so. Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore. Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate, Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better. Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time. Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good, Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place. Michael Hingson ** 24:37 So how long did you work with your friend? Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah. Michael Hingson ** 25:21 And then what did you go off and do? Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years. Michael Hingson ** 26:26 So what is it you do today? Exactly? Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun. Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there. Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today, Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra. Michael Hingson ** 27:56 Now, how did you come up with that name? Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting. Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes. Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet? Aaron Wolpoff, ** 28:39 No, that's a new one. Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity, Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man, Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure. Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it. Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't, Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off. Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different. Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles. Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually. Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different? Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time. Michael Hingson ** 35:43 What? Why is Tesla so successful? Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well, Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can. Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to, Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen. Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today. Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise? Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much. Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah, Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it? Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do. Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well. Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one. Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible. Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool. Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with, Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true? Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess. Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that, Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be. Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right? Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again. Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there. Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you? Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us. Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around. Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again. Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes? Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass. Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be? Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet. Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people. Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night. Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts? Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control? Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice? Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better. Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept. Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah, Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that? Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it. Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun. Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael, **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
What's up everyone, today we have the pleasure of sitting down with Olga Andrienko, Former VP of Marketing Ops at Semrush. (00:00) - Intro (01:24) - In This Episode (03:55) - How AI Agents Reshape Marketing Ops Roles (08:53) - How To Beat AI Imposter Syndrome And Start Using Custom GPTs (13:28) - How AI Content Agents Generate Drafts Using Internal Context (24:29) - How to Use a Risk and Reward Grid to Prioritize AI Projects (33:19) - How To Use Google Workspace To Skip AI Vendor Approvals (40:00) - How To Decide Which AI Agent to Use (46:44) - How To Build an AI-First Reflex in Marketing Ops (51:59) - AI's Endgame: Play-to-Earn and Mandatory Human Quotas (01:03:58) - What Happens When You Optimize Your Body Like a Martech Stack Summary: Olga thought she was ahead of the AI curve, but a weekend course on autonomous systems showed her she was thinking too small. She pitched a shared internal AI stack at Semrush, built systems off APIs, skipped procurement by using already-approved tools, and tracked hours saved instead of promising vague ROI. She started with the work she already knew, made it faster, and used that time to build better systems. Now she's looking ahead, watching work blur into participation, prepping for human quotas, and making sure ops teams aren't caught off guard while the rest of the company is still testing prompts.About OlgaOlga Andrienko spent nearly 12 years at Semrush, where she helped build one of the strongest B2B marketing brands in tech. She started by leading social media, then expanded into global marketing, eventually becoming VP of Brand and later VP of Marketing Operations. She helped guide the company through its IPO, launched brand campaigns that drove massive reach, and scaled AI systems that saved her teams hundreds of hours. Most recently, she built out a marketing and AI ops function from scratch, automating reporting, content feedback, and influencer analytics across the org. Recently, Olga announced she was leaving Semrush to go out on her own. She's now building a marketing SaaS product while advising companies on how to use AI agents to rethink marketing operations from the inside out.How AI Agents Reshape Marketing Ops RolesOlga had already logged countless hours with Claude and ChatGPT. She was building chatbots, fine-tuning prompts, and staying sharp on every update. Then she joined a weekend course on agent-based AI. At first, it felt like overkill. By the end of day two, she had completely changed direction. That course forced her to realize she had been spending time in the shallow end. Agent AI wasn't just a smarter assistant. It was a structural overhaul. It changed what could be automated and who was needed to do it.Agent AI builds systems instead of just responding to inputs. Olga described a clean divide between tools that help you finish tasks faster and agents that actually run the tasks for you. How agent AI differs from task-level tools:Traditional tools require manual input for each useAgent systems operate autonomously and initiate actionsTools accelerate individual workAgents orchestrate end-to-end processesTools help you move fasterAgents help you step away entirelyShe saw use cases stacking up that didn't fit inside marketing's current playbook. Systems could now operate without manual checkpoints. Processes that once relied on operators could be built into fully autonomous loops.“I went into panic mode. Even with our tech stack at Semrush, I realized we were behind. Every company is behind.”The realization came with a cost model. Internal adoption of Claude and ChatGPT was rising fast. Olga noticed growing subscription bills across teams, with everyone spinning up individual accounts. She ran the numbers and saw the future expense curve. Giving each person their own sandbox didn't scale. What made sense was building shared tools through APIs, designed to solve repeatable tasks. That way you can maintain quality, cut costs, and still give everyone access to powerful AI systems.Timing mattered. Olga was coming off a quarter where she had high visibility, internal trust, and a direct line to leadership. Instead of waiting for AI priorities to come down from the top, she used that leverage to move. She pitched a new team and made the case for shifting from brand to ops. She had technical interest, political capital, and an urgent belief that velocity mattered more than perfection.Key takeaway: Marketing ops leaders are uniquely positioned to build agent-level systems that scale across teams. Instead of waiting for strategy teams to greenlight AI plans, use cost data to make the case for shared infrastructure. Build with APIs, not individual tool access. Push for automation at the system level, not just task-level assistance. If you understand the workflows, know the tools, and already have trust inside the org, you are the one who should be building what comes next.How To Beat AI Imposter Syndrome And Start Using Custom GPTsAI imposter syndrome shows up fast. It tells you the developers will handle it, the data team will figure it out, and you should stick to writing copy or launching campaigns. Olga ignored that voice. She opened up ChatGPT, looked at the most repetitive task on her plate, and started testing. No credentials. No roadmap. Just frustration, curiosity, and a weekend.“Anybody who says they have figured AI out or that they're on top of this, they're lying to you.”She did not wait for a manager to assign her an AI project. She looked for work she already understood. Rewriting vague marketing text. Fixing formatting issues. Translating copy into other languages without sounding robotic. These were not moonshot experiments. They were annoyances. She built a custom GPT for each one.That work gave her traction. It also gave her time back. She found herself reclaiming an hour a day just by handing off the small, repeatable parts of her job. That time opened up new space to build more. The learning came naturally because it was grounded in daily tasks she already owned.“If we look at this like a Maslow pyramid, the repetitive tasks are the base layer. That's where you start.”Confidence grows when the work starts to feel useful. That shift does not come from reading whitepapers or watching LinkedIn demos. It comes from applying the tool to one thing you do every week and watching it cut your time in half. That is how you build fluency. Not all at once. One custom GPT at a time.Key takeaway: Choose a task you already know well and automate it with a custom GPT. Keep the instructions specific and tied to your current workflow. Run it repeatedly until it saves you real time. Then build another. Confidence in AI tools comes from using them to solve work you already understand, not from waiting until you feel qualified.AI Use Cases in Marketing: AI Agents Creating Drafts from Context That Humans PerfectAI content agents are getting better, but they are not off the leash. Olga built two systems to test how far automation can go without turning content into generic filler. One starts with human writers. The other starts with a structured form. Both rely on real performance data, brand knowledge, and experienced editors.The first system runs inside Google Docs. Writers draft copy. The AI overlay scores it using past campaign performance, conversion data, and hand-labeled examples of strong and weak copy. It flags weak headlines, vague CTAs, bloated structure. Then it explains why. Olga's team noticed that when the starting draft is weak, AI only sm...
In TRAUMATIKA, a young boy's night terrors become reality when his mother begins showing signs of demonic possession. What he's about to experience will haunt him for the rest of his life and claim countless lives across generations. Today I'm joined by the co-writers and director of TRAUMATIKA, Pierre Tsigaridis and Maxime RançonToday's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show Go to https://referworkspace.app.goo.gl/G6ufNow on to my conversation with Pierre and Maxime — I hope you enjoy the show
Hallie chats with Angelina Loia about vocational initiatives for students with special needs and complex needs and the use of AAC in collaborative platforms.This week on the pod, we're joined by Angelina Loia, MA, CCC-SLP, TSSLD — a NYC-based SLP with 20+ years of experience in District 75!
Thank you for listening to the Following Films Podcast. As the world continues celebrating the 75th anniversary of Peanuts®, Lee Mendelson Film Productions has given fans a treasure: the first-ever release of Vince Guaraldi's complete soundtrack to You're a Good Sport, Charlie Brown. Following the sell-out success of the premiere Zoetrope LP, demand has been so overwhelming that a second pressing is already on the way—along with an Eco-Black vinyl edition arriving September 12, 2025.At the heart of this historic project is producer Sean Mendelson, who—along with his brother Jason—has worked tirelessly to bring Guaraldi's timeless jazz back to life in pristine form. With restored and remastered recordings, expanded liner notes, and an eco-conscious approach to vinyl production, this release isn't just about preserving a classic soundtrack—it's about honoring a legacy.Today, we sit down with Sean Mendelson to talk about the Eco-Black Vinyl release, Guaraldi's genius, and what it means to carry forward his father Lee Mendelson's enduring Peanuts legacy.Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show Go to https://referworkspace.app.goo.gl/G6uF
It all started with a Google Doc. Half of you—like Holly—are going to love it. The other half? Yeah, maybe not so much. But stick with us, because this isn’t just admin—it’s a document your loved ones will thank you for one day. We've made it easy for you by including a link to it below. Download or... ignore. And, Amelia’s latest internet obsession takes us deep into the world of weddings of the super rich. Think: Croesus, filthy rich, LOADED. Yes, we're saying hello to Becca Bloom and discussing the rise of Rich-Tok. What does a 'status wedding' actually cost—and why can’t we look away? Plus, your weekly reccos:
Even if you're not a video editor, Google's new AI updates to Google Vids make this a must-use tool. Are you in L&D? HR? Creating PowerPoints all day? Yeah, you should pay attention to Google Vids. If you missed the flurry of AI updates Google just dropped, don't worry. We'll unpack those, as well as go over use cases for everyday business leaders to up their skills. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Google Vids Overview and Workspace IntegrationNew Google Vids AI Feature UpdatesGoogle Vids vs. Traditional Video EditorsAI Video Generation with Veo IntegrationUsing Gemini Prompts in Google VidsAI Avatars and Automated VoiceoversImporting Slides and Documents for VideoAutomatic Transcript Editing in Google VidsPractical Business Use Cases for Google VidsExecutive Communications and Video TrainingGoogle Vids for HR Onboarding and FAQsPlatform Limitations and Future ImprovementsTimestamps:00:00 "Everyday AI Newsletter Promo"04:10 "AI at Work Wednesdays"08:59 "Google's Impressive Video Tech"11:16 AI Tools for Video Creation15:18 Enhancing Communication with Google Bids17:37 Unlock Your Message's Potential22:17 "Using AI for Script Creation"26:21 "Customizing AI Presentation Styles"28:32 "AI Agent Series Launch"31:55 AI Demo: Autonomous Code & Office View36:07 Affordable High-Quality Digital Production37:32 "Optimizing Training with Google Vids"42:31 "Google Vids: The Canva for Video"Keywords:Google Vids, AI video platform, AI-powered video creation, video editing software, Google Workspace, Veo, Veo 3, Gemini integration, AI avatars, video storytelling, business video communication, video templates, video script generation, slide to video conversion, PowerPoint import, Google Docs integration, video automation, automatic transcript trimming, AI narration, voiceover AI, video timeline editing, stock media, branded video templates, AI-powered avatars, video for training, video for onboarding, executive video updates, customer FAQ videos, video for marketing, ROI of video marketing, internal communications videos, remote team collaboration, screen recording, compliance training videos, video-based learning, video demo creation, AI agent, data-driven video creation, scalable video production, Google Drive integration, Google Photos integration, large language models, non-video creators, eaSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Overflowing with blessings but still feeling stuck? Phoenix Ash (aka P) is asking the hard-hitting question we all dodge: What exactly are you doing with your abundance? Whether it's ideas, creativity, privilege, influence or just that list of unfinished drafts on your hard drive this episode breaks down how having “too much” can sometimes feel like not enough. From her first Random House-published short story to a capstone-turned-TV-series, and a bookshelf full of emotionally raw titles, P walks us through the beautiful chaos of having it all but struggling to let go. Expect deep dives into legacy-building, creative paralysis, family dynamics, and the real reason your dream might still be sitting in Google Docs. Plus: TV deals? Ghostwriting? Monetizing the mind? Yep, P's blueprint for turning the flood into a faucet with purpose might be the spark your own cluttered brilliance needs.
AI is changing how we write, but what if it could help us keep our own voice while making writing easier and more creative?I am joined by Pete DeLaurentis, founder of TextJam, to explore how his platform uses AI as a true co-writer, the challenges of writing tools like Word and Google Docs, why transparency matters in education and business, and what the next 10 years of AI in writing could look like.
Amazon sellers, if you're ignoring off-Amazon SEO, you're leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools. Whether you're a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can't afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams. What You'll Learn in This Episode: - Why press releases are still king for white hat SEO - How to safely build backlinks to your Amazon listings - The “Pinterest Method” to boost SEO for ecommerce - Using Reddit Answers & Quora to dominate LLMs - How Amazon sellers can get indexed by Google faster - Leveraging tools like SparkToro, Google Docs, and IFTTT - Why most SEO advice is outdated (and what to do instead) - Dan's secret $500 backlink strategy for Amazon sellers
Personne ne peut plus y échapper. Que ce soit dans nos conversations WhatsApp, dans nos documents sur Google Docs, dans nos traductions DeepL ou nos mails sur Gmail, les fonctionnalités dopées à l'intelligence artificielle sont partout. Sur WhatsApp, elles prennent la forme d'un cercle bleu et violet, juste au dessus du bouton pour créer une nouvelle conversation. Même la barre de recherche de cette messagerie a été modifiée : elle s'appelle désormais «Demander à Meta AI» et vous fait plusieurs suggestions comme «J'ai besoin d'aide pour un devoir de maths», «Je veux écrire un message d'anniversaire» ou «Je dois préparer un entretien». Rarement les géants de la tech ont fait un tel forcing pour que nous utilisions massivement une nouveauté.Dans cet épisode de Questions Tech, la journaliste Chloé Woitier vous explique pourquoi plus nous utilisons l'IA, plus les géants de la tech se réjouissent. Cet épisode a été initialement publié en mai 2025.Et n'oubliez pas : dans la Tech, il n'y a pas de questions bêtes !Vous pouvez retrouver Questions Tech sur Figaro Radio, le site du figaro.fr et sur toutes les plateformes d'écoute.Chronique et rédaction : Chloé WoitierMontage : Astrid LandonPrise de son : Louis ChabainProduction exécutive : Aude Sérès, rédactrice en chef, pôle audio Le FigaroCoordination de production : Salomé Boulet, pôle audio Le FigaroCommunication : Réseaux sociaux Le FigaroVisuel & habillage : Studio design Le FigaroHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
LaunchJack Dominator – https://www.marketingsharks.com/launchjack-dominator-ai-builds-complete-affiliate-campaigns/LaunchJack Dominator – Launch Dominator is the AI-powered content tool built for affiliates to win launchjacking campaigns. Create SEO + AI-search optimized reviews, blogs & FAQs in minutes — no writing needed.Launch affiliate campaigns in minutes — zero writing or tech skills needed. AI builds complete campaigns: review articles, email sequences, bonus stacks, SEO optimization + content library. No more juggling ChatGPT, Google Docs, Canva, and endless tabs. Just plug in a product and LaunchJack Dominator handles everything in one run. No list? No design skills? No problem. Start today: $1-$9.99 — Your shortcut to affiliate domination.Benjamin HübnerCreator of LaunchJack DominatorOnline Entrepreneur & Affiliate Marketer since 2007“I built this system to give everyday affiliates the exact same leverage as the big players — and I stand 100% behind your success.”
Thank you for tuning in to Episode 304 of the Down Cellar Studio Podcast. Full show notes with photos can be found on my website. This week's segments included: Off the Needles, Hook or Bobbins On the Needles, Hook or Bobbins From the Armchair Knitting in Passing In my Travels KAL News Events Life in Focus On a Happy Note Quote of the Week Thank you to this episode's sponsors: Stitched by Jessalu. Check out Stitched by Jessalu bags and so much more at the Adirondack Wool & Arts Festival September 20 & 21 in Greenwich, New York. & Love in Stitches Off the Needles, Hook or Bobbins The Muses Socks Yarn: Woolens & Nosh SW Targhee Sock in the colorway The Muses Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page About the Colorway- 3 stripes in pink, green and purple. In between each color, there are thin stripes of white, gray, white. Cuff, heel & toe all knit in gray contrast mini Total for Stash Dash- 263.2 meters On the Needles, Hook or Bobbins Same as it Ever Was Hat Yarn: fingering weight yarn from stash (no ball band); maybe MCN base Needles: US 2 Pattern: Same as it Ever Was by Sarah Jordan $6 knitting pattern available on Ravelry Ravelry Project Page About the yarn: all different shades of gray with blips of a mustardy/rust and turquoise Traveler Sweater Pattern: The Traveler by Andrea Mowry ($9 pattern available on Ravelry & the designer's website) Yarn: Hazel Knits Small Batch Sport (90/10 SW/Nylon) Needles: US 3 (3.25 mm) & US 4 (3.5 mm) Ravelry Project Page Progress: I'm in a few inches into the body Tie Dye Day Socks Yarn: Legacy Fiber Artz Steel Toes base in the Tie Dye Day Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page Progress: on the heel of sock #2 716 Splash Pad Socks Yarn: 716 Knit Sock Set in the 716sock base in the colorway: It needs to be ok with getting on a boat with Levar Burton and never coming back. Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page About the yarn: stripe of black, stripe of bright poolside colors (orange, yellow, peach, greens & aquas . Jenna of 716 also sent me the mini skein set which is part of her SPP Exclusives. Progress: on the heel of sock #2 Four Leaf Clover Granny Square Blanket Pattern: Four Leaf Clover Granny Square by Apinya Roszko Hook: H (5.0 mm) Yarn: Knit Picks Brava 500 in colorway Mint & Loops and Threads Impeccable in Colorway 01808 Center square (in darker green)- 4g. Three rounds on outside of clover (in mint)- 12g Size: 6 inch square. Planning 5x7 blanket (30x42”) before border. Modification- the pattern calls for attaching new yarn (at the end of the square) to make the stem for the clover. I just chain to get to the center, make the stem and cut the yarn. I find it easy to crochet the granny square around it in Mint. No issues and one less end to weave in. I am joining squares as I go. I used this YouTube tutorial to remind me how to do this. Progress: Nearly done with 6 of 7 rows. 6 squares left. Should be finished Labor Day weekend. From the Armchair stitchintime82-Dani recommended: Gmorning, gnight!: Little Pep Talks for Me and You by Lin-Manuel Miranda. Amazon Affiliate Link. I finished: The Safekeep by Yael Van Der Wouden. Amazon Affiliate Link. Run for the Hills by Kevin Wilson. Amazon Affiliate Link. The Last Flight by Julie Clark. Amazon Affiliate Link. Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases. Knitting in Passing I shared stories about 2 ready to wear items we saw in Seattle, a crochet dress & a granny square style tank. I visited 8 local yarn stores to creat Social Media videos for Cape & South Shore Yarn haul which you'll see on my Instagram feed soon. In My Travels Tune in to hear a bit about Flock Fiber Festival. Check out my Vlog video for much more. KAL News Pigskin Party '25 Event Dates: KAL Dates- Thursday September 4, 2025- Monday February 9, 2026 Find everything you need in the Start Here Thread in the Ravelry Group Official Rules Registration Form (you must be Registered to be eligible for prizes) Enter your projects using the Point Tally Form Check your Teams & Score on the Scoreboard Find the full list of Sponsors in this Google Doc. Coupon Codes are listed in this Ravelry Thread Exclusive Items from our Pro Shop Sponsors are listed in this Ravelry Thread Check out the Ravelry Bundle of Patterns from our Sponsors Questions- ask them in this Ravelry Thread or email Jen at downcellarstudio @ gmail.com Our Official Sponsor for Quarter- 1st one will be Knitty Natty/Love in Stitches (stay tuned for more details in next episode) This Episode Join us for Zoom Kick Off events- Friday September 5 & Saturday September 6. Detailed schedule here. AdoreKnit has the only official Pigskin '25 logo items for sale this season. Events Boston Fiber Festival September 6 & 7 on Thayer Street in Boston (market & classes) Adirondack Wool & Arts Festival September 20 & 21 in Greenwich, New York. Greater Boston Yarn Crawl. September 26-28 - 16 shops Cape and South Shore Yarn Haul. September 25-28- 8 shops Vermont Sheep & Wool. October 4 & 5 NY Sheep & Wool (aka Rhinebeck). October 18 & 19. Indie Untangled. October 17 CAKEpalooza. October 17 A Woolen Affair. October 17 The Fiber Festival of New England. November 1 & 2 Sunkissed Fiber Festival: January 24-25, 2026- just outside Tampa, FL Life in Focus Tune in for an update on my 25 in 2025 list. On a Happy Note I hit 200 workouts at my gym this summer Dinner at Yvonne's before seeing The Wiz Drinks with Dan's cousins Quality time with Laura in Seattle I managed NOT to contract Covid Celebrating my grandmother's 91st birthday. I watercolored a birthday card for her. Cool mornings and evenings. I wore wool socks during the day last week and it was kind of fun! Back to school photos on Facebook! Thanks to everyone who shares them (or texts me with them). I bought these huge denim with painted flower overalls in Seattle and I love them SO MUCH. Whatsapp texts from my friend Marta in Barcelona. Quote of the Week “I can tell he lost someone close somehow. You can feel that in people, an openness, or maybe it's an opening that you're talking into. With other people, people who haven't been through something like that, you feel the solid wall. Your words go scattershot off of it.” ― Lily King, Writers & Lovers ------ Thank you for tuning in! Contact Information: Check out the Down Cellar Studio Patreon! Ravelry: BostonJen & Down Cellar Studio Podcast Ravelry Group Instagram: BostonJen1 YouTube: Down Cellar Studio Facebook: https://www.facebook.com/downcellarstudio Sign up for my email newsletter to get the latest on everything happening in the Down Cellar Studio Check out my Down Cellar Studio YouTube Channel Knit Picks Affiliate Link Bookshop Affiliate Link Yarnable Subscription Box Affiliate Link FearLESS Living Fund to benefit the Blind Center of Nevada Music -"Soft Orange Glow" by Josh Woodward. Free download: http://joshwoodward.com/ Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases.
Today I'm joined by legendary actor Erik Estrada to discuss the time he pulled a knife on Pat Boone, his work on Tony Hawks: Destroying America, and his work on the Amazon hit series Fallout. This interview was recorded at the Tucson Comic-Con. Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show Go to https://referworkspace.app.goo.gl/G6uFNow on to my conversation with Erik —big thanks to the folks at Tucson Comic-Con for setting up this interview. I hope you enjoy the show
Send us a textRethink WorkbookThe Divine Possibility WorkbookReThink Podcast, Digital Store**Use Code: Y3K2WMXLH1 for How to Create $7 Digital Products pdfConnect with us and Explore our offers: https://linktr.ee/rethinkpodcast1Support the Podcast: https://www.buzzsprout.com/1590358/support
Send us a textThanks to Author James Ponti and the team at Simon & Schuster. In this episode, we talk about the newest release The Sherlock Society series, Hurricane Heist. Connect with James:Pre-order Hurricane Heist (Book Two)Purchase The Sherlock Society (Book One)Visit James's websiteJames's InstagramFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
Last week's discussion about The Zero Accountability Salesperson seemed to resonate with a lot of people. And the biggest questions I got were related to how to fix this. How can I help myself and/or my salespeople to be more conscious of the actions we need to take, and to take those actions on a consistent basis? Hi and welcome back. In our last episode, we touched on a lot of important points related to what I would call The Zero Accountability Salesperson Culture: Most businesses don't deliberately create a zero accountability culture. It just happens when systems and processes are missing. When salespeople say things like, "It's going great, I'm having a lot of good conversations. I've got a lot of people in the pipeline," that tells you nothing. Without metrics, it's just wasted words. Accountability is not punishment. It's about providing clarity on what's working, what's not, and how to fix it. If you haven't thoroughly reviewed that episode, I encourage you to go back and check it out now. But today, I'd like to give you a quick, bullet-pointed list on the things you can do right now to start creating a culture of accountability for yourself and your sales team. To get started: ✅ Start with one key metric. Don't overwhelm your team. Begin by tracking a single activity, like the number of new targets acquired or prospects qualified in or out each week. In our Total Market Domination program, we have an Activity/Results Audit that our clients use to track the ten most important activities that lead to sales. But even starting out small will begin to create a sense of accountability for yourself and your people. ✅ Define what counts. Be clear about what “initiating contact” means in your organization. Making a phone call and not getting an answer doesn't count if no contact is initiated. Real contact, conversations, and interactions count. The rest is meaningless. ✅ Add one metric at a time. As you start getting consistent application on the first key metric, introduce the next one that flows from there. What are steps you and your salespeople need to take to move a new prospect from total stranger to paying client? Those are the activities that need to be taken and tracked in your business. ✅ Create a cadence of accountability. Establish a weekly rhythm where salespeople report on the metrics you require. Make it consistent, like a drumbeat. Miss just one or two and the whole thing will be forgotten in no time. ✅ Build accountability into your systems. Use your CRM or even a simple shared Google Doc to capture and share activity. The easier it is to track, the less resistance you'll face. ✅ Focus on metrics that matter. Don't waste time with busywork stats that don't impact sales outcomes. There are a lot of those, so be sure to measure only the activities that truly drive sales results. ✅ Link activity to outcomes. Help salespeople understand how improving even one single metric (like initiating new contacts) drives the next step (like getting those prospects qualified in our out as quickly as possible.) When you do this correctly, accountability feels more like a reward than a punishment. ✅ Frame accountability as support. Make sure your team understands this isn't about a lack of trust. It's about you helping them to systematically identify and eliminate the bottlenecks that keep them from selling up to their potential. ✅ Stay consistent. Don't let reporting slide over time. The moment accountability becomes optional, the culture of zero accountability will come roaring back to life. ✅ Adapt for individuals. High performers might require less oversight, but everyone benefits from clarity. Make sure everyone in your organization knows that you're there to help them thrive. This means customizing expectations of your team, without ever lowering standards. The best salespeople want to succeed, and they'll be open to any of your efforts to help in that regard...
Visit today's blog post here. Lately, I noticed that I was doing my "pour it out" section of the Daily Check-In in ChatGPT more than in my usual Google Doc! In some ways, it's been so nice. ChatGPT offers unconditional positive feedback, and it always makes you feel like you're right. Plus, it responds instantly, no awkward pauses with your own thoughts. But here's the thing, they can actually be a negative too. Part of JOURNALING on where you are stuck or challenged or inspired is being able to challenge your thinking and be able to sit in the quiet and reflect on your thoughts! So, I've recommitted to doing my reflection on a blank Google Doc first, then pasting specific sections into ChatGPT. This episode dives into the ways I think ChatGPT is good and NOT good to use as entrepreneurs. It's a convo on how to use it to TRULY HELP us and not sabotage us - in our intuition, our voice, and our business long term as we make money. –– Connect with Anna on Instagram: @heartcentered.entrepreneur
Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
What if your dream clients could find you instead of you chasing them down?When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don't have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients.I've got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She's a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive.Listen to learn more about:How to know if your SEO is actually working & what metrics matter mostWhy long-tail keywords and local SEO are game changers for freelancersThree cornerstone blog posts every freelancer should have on their blogSimple first steps you can take right now to optimize your site for Google trafficHow ChatGPT is affecting SEO right nowThis episode will help you see SEO as more than just “another marketing task.” It's the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too.Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Laura's free SEO Kickstart Kit: Take Your Website From Invisible To Irresistible With 5 Simple, Actionable SEO Checklists http://www.laurajawadmarketing.com/marketing-influencer Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Laura:Instagram: @heylaurajawad Website: https://www.laurajawadmarketing.com/ LinkedIn:
If you sell digital products, you've probably asked: “How do I increase revenue without adding more work?” Good news—there's a simple, ethical, customer‑friendly tactic that top creators use every day: Order bumps. In this post, I'll show you what an order bump is, why it reliably grows your average order value (AOV), real examples that convert, and a copy‑paste prompt to brainstorm your own in minutes. I'll also share how to set this up with MiloTree (including what you can do on the Free Plan), so you can start today. What's an Order Bump? Think “add fries to your burger.” An order bump is a small, complementary offer shown right on the checkout page—purchased with a single checkbox click. Why it works Zero extra friction: Buyer is already in buying mode. Clear added value: The bump makes the main product easier, faster, or better. Low price point: Sweet spot is usually $5–$15. With MiloTree, the bump appears as a simple checkbox on your Stripe checkout. Your customer selects it, and boom—both items are purchased in one click. No extra pages. No confusion. Real creators using MiloTree report 30–40%+ of buyers taking the bump—turning a $27 sale into $33–$38 in seconds. Show Notes: MiloTree FREEBIE: 10 Awesome Digital Products You Can Launch This Week FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify How to Brainstorm Your Order Bump (Copy‑Paste Prompt) Open ChatGPT (free version is fine) and paste: You're an expert digital product strategist. I want to sell one main product and one smaller related product as an order bump. My niche is: [insert niche] My audience's biggest problem is: [insert problem] Give me 5 ideas for the main product and, for each one, a smaller related digital product that can be offered as an order bump. In minutes, you'll have pairs you can sell individually and together. Pro tip: If your solution is good, people don't care about fancy design. You can draft the whole bump in a simple Google Doc. Pricing & Positioning: Quick Guidelines Keep it bite‑sized: A quick win your buyer can use today. Price for impulse: Aim for $5–$15. Complete the win: Ask, “What would make the main product easier/faster?” That's your bump. Step‑by‑Step: Set It Up in MiloTree Create your main product (Google Doc → PDF works great). Create your bump product (short checklist, template pack, scripts, flashcards, etc.). Connect Stripe in MiloTree. Add the order bump to the main product's checkout (it appears as a checkbox). Test your flow and publish. What can you do on the MiloTree Free Plan? Sell 1 product for free and offer 1 freebie to grow your list. Perfect for getting your first product live fast and validating demand. Note: Because an order bump sells a second product, bumps require a paid MiloTree plan. Plans start affordably, and many creators earn back the cost (and more) just from the bump uplift. When you're ready to add bumps (and unlimited products), upgrade and flip the switch. When Not to Use a Bump If it's unrelated or bloats the purchase. If the price is too high for an impulse add‑on. If it introduces new tools/tech that slow the buyer down. Keep it tight, relevant, and helpful. Final Thought Order bumps turn the sale you're already making into a bigger win for your customer and more revenue for you—without more content, hustle, or tech. What's your main + bump combo? Drop it in the comments and I'll help you refine it. Want help getting this live—fast? Spin up your first product + one freebie on the MiloTree Free Plan today. When you're ready to add the order bump checkbox, upgrade and watch your AOV climb.
Send us a textThanks to author Cassandra Moll for coming back to talk about her newest release, a hockey romance called The Boards Between Us.Purchase The Boards Between Us (on KU).Purchase Daring Destiny (on KU).Purchase Beautifully Broken (on KU).Follow Cassandra on Instagram.Cassandra's Website.For links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
En el episodio del 19 de agosto de 2025 de Radio Geek Podcast, se abordaron varios temas de actualidad tecnológica. Se discutió la reciente vulneración de seguridad en PayPal, que resultó en el robo de contraseñas y afectó a cientos de cuentas. También se presentó la nueva suscripción económica de OpenAI, "ChatGPT Go", con un costo de solo 5 dólares. El programa contó con una entrevista a Marcos Pueyrredon, quien compartió su perspectiva sobre el futuro del comercio digital en Argentina. Otros temas tratados incluyeron las nuevas funciones de Google Translate para controlar la velocidad y precisión de las traducciones, la capacidad de YouTube Music para eliminar silencios en los podcasts, el anuncio del nuevo procesador Snapdragon 7s Gen 4 diseñado para teléfonos de gama media y la integración de la tecnología Gemini en Google Docs para incorporar funciones de voz. Alerta – Usuarios de PayPal Informan del Robo de Contraseñas, Cientos de Cuentas Afectadas https://infosertecla.com/2025/08/19/alerta-usuarios-de-paypal-informan-del-robo-de-contrasenas-cientos-de-cuentas-afectadas/ ChatGPT Go: La Nueva Suscripción Económica de OpenAI por Solo 5 Dólares https://infosertecla.com/2025/08/19/chatgpt-go-la-nueva-suscripcion-economica-de-openai-por-solo-5-dolares/ #Entrevista – Marcos Pueyrredon: El futuro del comercio digital en Argentina https://infosertecla.com/2025/08/19/entrevista-marcos-pueyrredon-el-futuro-del-comercio-digital-en-argentina/ Google Translate prepara modos de velocidad y precisión para la traducción https://www.androidauthority.com/google-translate-ai-model-picker-apk-teardown-3588324/ YouTube Music ahora recorta silencios en podcasts https://www.androidpolice.com/youtube-music-trim-silence-podcasts/ Snapdragon 7s Gen 4 para teléfonos de gama media https://www.pcmag.com/news/this-new-snapdragon-chip-makes-mid-range-android-phones-better-than-ever Google Docs ahora tiene voz, gracias a Gemini https://workspaceupdates.googleblog.com/2025/08/listen-to-documents-using-gemini-google-docs.html Video del día en las redes https://www.instagram.com/reel/DNjskSxJX-T/ ESPERAMOS TUS COMENTARIOS...
Discover how to "Travel Like a CEO" with this game-changing itinerary hack that will transform the way you organize your trips. Whether you're a frequent flyer or just trying to streamline your next journey, this proven system will help you travel with ease, reduce stress, and stay focused on what truly matters—your personal and professional growth. KEY POINTS: - **The power of organization**: Learn how a simple Google Doc itinerary can keep all your travel details in one place. - **Mindset shifts for CEOs**: Why structure and preparation are essential to staying calm in the chaos of frequent travel. - **Investing in growth**: Hear how this system empowers you to focus on opportunities rather than logistics. - **Building community and collaboration**: Tips on how team travel details can be seamlessly integrated for better coordination. - **Unwavering belief in solutions**: “Just because you're busy doesn't mean it has to be chaotic” – a simple structure can transform your experience. This video is packed with actionable insights, including how to stay on top of flights, hotels, events, and meetings while maintaining your sanity on the go. As the host shares, “Having these types of structures in place minimizes the energy I spend on logistics, allowing me to focus on my bigger goals.” Ready to bet on yourself and take control of your travel game? Hit subscribe, like this video, and share it with a friend who could use this system. Let us know your biggest takeaways in the comments and join a community of resilient, growth-minded professionals dedicated to reaching new heights. You've got this!
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.What You'll Learn:Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush itThe "January implementation" strategy that's changing the game for course creators in 2025How to prep for Black Friday without becoming a stressed-out mess by ThanksgivingWhy shorter sales pages are the move right now (and when a Google Doc might actually be genius)The biggest myths about Black Friday that are keeping you from cashing inReal numbers and results from campaigns that generated six figuresHow service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)The exact timeline you need to prep without losing your mindResources Mentioned:Mara, Bekah, and Dolly's Black Friday Summit (August 26-28): http://gemmabonhamcarter.com/blackfridaysummit Gemma's Black Friday in a Box program: https://gemmabonhamcarter.com/blackfridayMara: marakucirek.com Bekah: rebekahreadcreative.com Dolly: dollydelongphotography.com/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
Robb Dunewood follows up to answer questions about the tools and procedures he uses for his "Second Brain." Readwise Referral Link (Helps Robb, helps you)https://readwise.io/i/robb36 Building a Second Brain by Tiago Fortehttps://amzn.to/4fLs59N Evernotehttps://evernote.com/ Snipdhttps://www.snipd.com/ Obsidian https://obsidian.md/ Notionhttps://www.notion.so/ Norm: How can someone best get started with their own second brain setup? Is it effective to use Google Docs for notes, perhaps with calendar events for quick mobile notes? Does logging reflections daily improve actual memory, or is its value primarily in accessibility?Martin L: Does Robb tend to have a note per subject?thatCharlieDude: What are Robb's thoughts on why Evernote might be better than Obsidian for the type of data entry he discussed?Proud Patron Paul: How does Robb automatically back up his Evernote data to Google Drive and Dropbox?Scott: How does Robb automatically sync his backup notes?Eduardo S: Can Robb elaborate on how he uses Professor Crane's and Tiago Forte's advice in his system?Part1https://open.acast.com/public/streams/61954547cb03c875f7617118/episodes/6868e57d3b5dc9fc2242a76b.mp3 Hosted on Acast. See acast.com/privacy for more information.
Alright, I know AI can feel like a tech bro buzzword—or something that sounds cool but also kinda makes you want to nap. In this episode, I'm breaking it down in real terms: no jargon, no pressure, just 10 simple ways you can use ChatGPT to get more done without losing your voice, your mind, or your entire afternoon to a blinking cursor.Whether you've barely opened ChatGPT or you've already got two dozen chats going, these are strategies that meet you where you are—especially if “where you are” looks like messy buns, laundry piles, and exactly 42 open browser tabs.10 Beginner-Friendly Ways to Use ChatGPT in Your Business:Train ChatGPT to sound like you→ So your content stops sounding like a sales robot who says “rockstar” too much.Turn voice notes into actual content→ Because your best ideas come during bike rides and laundry, not while staring at a blank Google Doc.Write “choose your own adventure” email funnels→ Segment your audience without rewriting the same email 47 times.Create a realistic weekly schedule→ Not Pinterest-perfect. Your real life, your real energy, your real non-negotiables.Write yourself a pep talk→ When the spiral starts, let AI remind you that you're not behind—you're just building something big.Plan 52 weeks of content ideas→ So you never have to scramble for what to post five minutes before school pickup.Surprise & delight your clients→ Brainstorm thoughtful gifts or bonuses without spending hours scrolling Etsy.Map out a workshop in minutes→ Includes title, outline, talking points, and a gentle nudge toward your offer.Create a “Do It Later” bank→ Store all your shiny ideas somewhere safe (instead of launching 5 things at once).Get journaling prompts that actually help→ For those days when mindset blocks feel heavier than your toddler during a tantrum.Grab the Free PDFWant all 10 use cases (plus bonus prompts!) in a handy guide?
Re-releasing a DAT listener favorite! The Dental A-Team is seeing a lot of burnout across practices we visit, so Kiera's here to offer tips about delegating. Just because you can do a bunch of tasks doesn't mean you should. Kiera provides DAT insight on the best/easiest way to delegate, how to fill the time you've delegated out, and what the delegator and delegatee should absolutely not do. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript Kiera Dent (00:05) Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a dental assistant, treatment coordinator, scheduler, pillar, office manager, regional manager, practice owner, and I have a team of traveling consultants where we have traveled to over 165 different offices coaching teams. Yep, we don't just understand you, we are you. Our mission is to positively impact the world of dental. And I believe that this podcast is the greatest way I can help elevate teams, grow VIP experiences, reduce stress, and create A-Teams. Welcome to the Dental A Team Podcast. Dental A Team listeners, this is Kiera and you guys I hope today is a great day for you. I am car casting today I am headed down to see my parents for a little bit today and Decided you guys know me when I drive between that Nevada, California state line I love to podcast if you have not heard about the time I was headed to my little sister's graduation and I was Car casting with a microphone. They have an agriculture check point and go take a listen to that one. If you don't know which one that is, email us Hello@TheDentalATeam.com guys. just want to say a massive, massive, massive thank you to all of you who have been stepping up, taken on our review challenge and honestly leaving us reviews. I've seen you guys posting on our Google reviews to help deadly team. Get the word out. You've also been posting on Apple, Spotify, YouTube. I have been seeing those and I just want to say thank you. Shout out today. I saw Annie. had posted and gave us a massive five star review and Annie, thank you. There's so many of you that have been listening in. Brooke Birdie saw your review as well on iTunes. And I just want to say guys, number one, it feeds my ego. So thank you. I am a words of affirmation girl. So that definitely is the best way to give back to me and make me feel like a million bucks. That's number one. So if you really want to make my day, please leave us a review and just tell us how great we are. I would love that. And number two, Thank you guys for helping us help more practices. We have actually been seeing an upward trend on our podcast downloads. That is kudos to you guys. ⁓ Massive, massive, massive boosts on our downloads. And I just want to say thank you to all of you for doing that, because this is helping us help more practices. You know, when I started working at the dental college, the dean asked me why I wanted to take on this position. And I said, you know, I want to find a way to positively impact the world of dentistry in the greatest way possible. That's honestly why we I did my job at the college and then that's also why I decided to ⁓ take on and work with the consulting company. And then that's why we started the podcast. So you guys, the only way for us to reach every dentist in the world is by you guys helping spread this. I think that that's the way we'll be able to positively impact the world of dentistry in the greatest way possible. So guys, keep hitting those downloads, keep leaving us review, keep sharing these. When I see you guys on social media platforms where you're sharing our podcasts with people, it's been so helpful. So thank you guys for taking that on. So today's topic is how to delegate. I know I've chatted about this a few other times, but it's just been coming up more and more. And I know a lot of offices are struggling. I'm seeing more and more burnout amongst team members and owners. And so I thought that this would be a very applicable topic for you guys today. So basically number one, when it comes to delegating, We've got to look to see what is the reason for delegating? Are we trying to find more time for ourselves so that way we can be more balanced? Are we trying to grow team members into another position? Or are we just trying to ensure that all team members are being utilized throughout the day? Maybe you have another reason you want to delegate, but oftentimes I find that the number one reason we don't delegate is because we're concerned about losing our place in our job. and the value that we're bringing to the practice. When in actuality, I think it's let's get people into their zone of geniuses so we can work more effectively and consistently together. So for me, I think one of the best and easiest ways to delegate is for everybody just to do a brain dump on the tasks that they're doing day in and day out. Now the reason I like a brain dump rather than a time journaling is because oftentimes those things that we put on a brain dump are going to be the things that we can actually think about. that are for for for front of our mind. So those things tend to be the ones that are consuming the most of our time. There might be other things on there that we don't think about, so you can always add back to this list. But what I really love to do is I love to brain dump all the information and then after I brain dump, I go back through, you guys know if you don't know, my favorite color is pink, and I go back through with a pink highlighter and I literally look at all the tasks that only Kiera can do. A lot of times the tasks that I'm doing are not things that only I can do. Or if they are only things I can do, I might need to train. So for example, I used to be the only person who could podcast on our team. So we decided, Hey, the consultants actually have a lot of great information that they could be sharing. And it doesn't necessarily have to just be Kiera. So we decided to start training the consultants to see could the consultants ever podcast if something were to ever happen to me. And the answer is yes, I trained them about the microphones. I taught them how to podcast. taught them how to do cadences, but I realized. That was something that only Kyra could do before, but you guys, I am looking to try and have a baby. We've been talking about this forever, but guys, don't worry. I'm a walking bag of, I feel, lethal hormones right now. We are starting the process of IVF and ⁓ if you haven't done it, that's great. Congratulations. If you have gone through it, please send me help because I literally feel like a lethal bag of walking hormones and don't even know how to control myself right now. It's like one minute I'll be fine. The next minute I'm bawling my eyes out. And I heard even after you have babies, this doesn't go away. I don't, I don't quite know what to do. But the bottom line is our team had to be able to start delegating things to our other team members that they could do just as well, if not better than me. But that also came up with, I had to realize I needed to start training. So delegating, we've got to look at like, what's our ultimate goal. So for me, my ultimate goal was I wanted to ensure that Dental A Team could continue to grow, bless people's lives, positively impact the world of dentistry in the greatest way possible. And for me, to also be able to be a mom. So in order for those two things to happen, I had to start delegating and utilizing it. I realized I don't delegate that much. I like to swoop in and save the day because I think I can do it faster and better. Well, the answer is yes, I theoretically can, but that doesn't mean I should. Okay, I'm going to say that again. Well, yes, I theoretically can do everything potentially faster and better. That doesn't mean I should because what that does is that actually means that I'm a one man team. rather than a multiple person team. So I want to have all of the people on my team working super well. And I want to ensure that they're all able to do the task. And it's not just me. So I would say that you guys are going to be able to start looking for your why of why you want to delegate. So once you have figured out your why as to why you want to delegate and the plan, Then we go through, like I said, and you highlight all the tasks that are actually tasks that only you can do. Like I said, some of those tasks that only you could do, maybe if you trained, you could actually get those tasks passed off your plate. But I really like you guys to ensure that you know exactly why you want these tasks to be completed, why you want to delegate. I think having a strong why helps you realize that that's what you're actually going to do rather than it just being a wish that you're hoping one day will come true. Like I said, I'm not a great delegator and I realized that because I like to swoop in, save the day, make everything better and theoretically I can do it better, faster. However, I can't ever grow the company. I can only grow as big as I can grow. So realizing that sometimes delegation also will be an avenue for growth for your practice is one of the best pieces of advice I could ever give any of you. So realizing that when you delegate, you allow other people to blossom and shine, you allow yourself to blossom and shine and grow to a larger scale. Now I will say some people I watch them delegate and then they get lazy. They will pass all their tasks to other people. They'll grow everybody else, but then they forget to grow themselves. So when you delegate off of your tasks, say if you're an office manager and you get a front office lead and then you get a clinical lead, well, sometimes you as an office manager, no longer know what you should do. This is where you start diving deep in the areas. Maybe you don't know. Let's talk about the business aspect. What are the financials of your practice? What about overhead? Do you know how to adjust that? You're going to start thinking like a business owner. Also go to your dentist and figure out what's on their plate. Have them brain dump and look to see what tasks you can take off immediately and what tasks you need to learn and grow into. So making sure as you delegate, you don't get lazy. You don't pass too many things there. Also before you delegate, I want to make sure that you've built an admin time into your schedule. So doctor time, you can have that as CEO time. You can have it as admin time. You can have it as golden time. I don't care what the heck you call this time, but it's set block time every single week in your schedule. Oftentimes the practices all notice that they'll want to hire somebody else before they put in this admin time. I chatting with a front office team. Typically we like to have one front office team member per doctor, unless it's a solo doctor, then I for sure want two front office people just so we avoid any temptation of embezzlement or fraud or anything of that nature. So what happens is a lot of times people feel like they need to get more people upfront, but they don't realize you can delegate tasks that would actually make the patient experience better. For example, chairside treatment plans on an iPad, taking fluoride payments in the hygiene operatories that make it so much faster and easier for every single person in the practice. What about tasks like insurance verification? That might take a long time and it might actually be cheaper to outsource that. So looking at that, but also before we even consider that, I want to see, you actually doing ⁓ that admin time every single week? And if you're not, that might be a critical place to start before we even start delegating. Because a lot of times, a lot of those projects that we want to delegate, if we just had one or two hours in a week where it was dedicated, not interrupted time, we could actually crank a lot of those things out and be super hyper productive. So for me, I have a business focused time. I have a three hour block every Wednesday from 7 a.m. to 10 p.m. My team knows, do not even think about scheduling something there. Don't do it. It's not good for you or for the business. So that is my blocked golden time and I work on big project items. So for me specifically, I work on, I'm looking to bring in a different position in our company and I'm mapping that out, talking to mentors, figuring it out, writing job descriptions for it. Other things like I'm not going to use that time to podcast. As much as I love to podcast, I have that built into my schedule in another place. I'm not going to use that time to answer my emails. Instead, I'm going to use that time to work on high level. most productive projects. For some dentists, that's where you might be designing cases. So getting all that ortho completed or designing those cosmetic cases that you know you need to get completed. That's where we're going to be able to have a much more successful and productive schedule if you actually block that time. For office managers, this time might be where you actually go through your one-on-one employee check-ins. It also might be where you work on maybe sign development or looking at all the KPIs. and figuring out what KPIs need to be adjusted, doing a deep dive on the numbers. For billers, this is the time where you call on those collection calls. You work on your AR, that's the deeper projects, the ones that have to have a ton of time dedicated to solving them and figuring them out to get them paid. That's where we utilize this time. For our scheduling team, this is the time when you call all those unscheduled re-care calls. Same thing for treatment coordinators. We call those unscheduled treatment lists. Just think of every person did this. ⁓ I forgot the clinical team. Let me give the clinical teams some ideas. Don't want to let you guys feel left out. So for our clinical team, we might want to give them some block time to maybe get those crowns or those ortho cases done. This might be the time that our team actually orders for the practice. It could be the time ⁓ for a lead hygienist. This might be the time that you create like the perio protocols or review the numbers on your hygiene, on your hygienist and see. How is their fluoride ratio? How are their perio numbers? This is the time when you'll deep dive in there. It's not the time we dedicate for sharpening scalars. This is the time where we literally are maximizing and doing those high level projects that will move the practice forward. Hey, Dental A Team listeners. You guys have heard the early bird gets the worm, right? What does that even mean? Well, it means that the early bird is the person who maximizes on benefits. optimizes their practice and they take advantage of great deals. So guys, right now, this week, last chance to save on Dental A Team's virtual team summit. It's all about optimization and execution with an emphasis on full team. And then Saturday is all about leadership. So guys, don't miss out. You know, you're going to come. So you might as well pop on over to TheDentalATeam.com snag those early bird tickets, because once they're gone, they're gone and you'll be paying more for the same event. So head on over to TheDentalATeam.com. Snag your early bird virtual summit for April 22nd and 23rd, and I'll see you there. So again, before we ever delegate, I want you to make sure you have that time built in. After that, I want you to figure out why you want to delegate. What's the bigger purpose as to why you want to delegate these tasks. Then what we do is we come up with a game plan of, fantastic. This is what we are going to delegate. This is how we're going to delegate. This is why we're going to delegate. then we actually have to delegate. Okay? So we have to delegate guys. That's part of the game. That's what we have to do. Now people get really nervous to delegate because why? We don't want to what? Dump on somebody else and make their life stressful. Well guess what? They might already be doing half of what you're doing and if it just was their project, you might make their life a lot less stressful. Let's just pivot that a little bit. Also, we might be able to do things like, ⁓ we might be able to find efficiencies. I will tell you if I give Shelby a project that I've been working on for quite a while, Shelby is way more efficient and organized and structured than I am. And so she usually can come up with a better way of doing it than I can. That's going to create ease and efficiency for our entire team. So when we go to delegate, we can check in with people, ask how much time and say, hey, here's the list of items. First and foremost, you can have a team meeting and be like, here are all the items up for grabs. Who wants to own this section? Now. I say to team members who are being delegated to one of the number one ways for you to lose confidence in your practice, the person who's delegating to you is by not following through. If you say, yeah, I'll take that on, but then you never actually do it, I do not want to delegate to you again. I lost trust. So when people do this, I'm going to say you've got to own it with integrity. So if I say, yes, I'm going to take this on, I don't care how I've got to remember it. I don't care how I need to figure it out. my job because I committed, I'm going to own this process. I'm going to own the fact that I need to do this because I committed to it and I own my word. It's not accountability. You don't your office manager following up like, okay, Kara, I know you said you take on ordering. Did you get it done? The answer is yes, the office manager should still do that. But me as a person who took this on, I need to have an attitude of ownership in my practice where I don't need somebody to come follow up with me. check in because I know when I say I'm going to do something, I will fall through a hundred percent. So team members, leaders, everybody listening, check yourself. Are you a person who actually owns your word, takes ownership of the things that you commit to doing with your job, with your personal life, all those areas. Do you actually take ownership of it? Do you take ownership of your health? Do you take ownership of your happiness? Do you take ownership of your financial wellbeing? Do you take ownership of the schedule if you're a scheduler? Do take ownership of making sure every doctor hits goal every single freaking day if you're a treatment coordinator? Do you take ownership as an office manager that you will continually hit a minimum of a 10 % growth rate every single year and make sure that your team is super happy and content? As a doctor, do you take ownership that you are going to produce and increase your clinical skills so you can be the best provider that there ever was? As a hygienist, do you own that you should be producing 3.3 times or 3.5 times your pay or 3.0, I don't care guys, choose your number and stick with it. There's a million of them. Minimum three, maximum 3.5 and less your fee for service. Then I for sure, for sure, for sure, for sure want you to be producing at least 4.5 times your pay. Okay? Do you take ownership that it's your job, not the scheduler's job to ensure you're hitting your production every single day, that you're mixing your schedule, that you're maximizing, that you're getting a 98 % reappointment percentage? Assistance, do you own the fact that you should not be getting up in a procedure to go get something because you didn't set up your operatory? Do you own your job? Do you own that you should be looking for same day treatment you can add on because you look at their treatment plans. You don't just robotically do what's on the schedule. You actually proactively look for things and own that as your job. Okay, so if you're not there, let's start there. That way when people come to you to delegate to you, you know that you can count on yourself to. own whatever is coming to you to delegate. So then once we delegate, we pass it off. We have to make sure we've got clear expectations of when we want people to follow back up with us. So for example, I passed a task to Shelby. I wanted to find out a report on our consultants. That was something guys that was on my to-do list for about nine months. Yes, nine months and I did not complete it. So I decided this is something that is not just a Cura only task. Shelby is probably much faster and could probably get this done faster for me. So what do I do? I pass it to Shelby. I asked her, Hey, this is what I need done. What do you need help with me? I gave her all the resources and tools so she could actually execute on it very well. And then I asked her, okay, what will you need from me? ⁓ she told me, and then we said, what date could you get this completed by? Shelby had to methodically think about, Hmm, this is going to take me a while. I have a lot of tasks on me. I think Kiera, I could get this done by the end of Q1. does that work for you? So that means March 31st. And I said, totally no problem. We put it in, we have a task organizer. We utilize a CRM. So it's kind of like your guys's Dentrix open dental. And it's where all of our clients are housed. Plus it's where all of our tasks are housed. So we have it there. Shelby and I put the deadline on there. And then when she gets it done, she checks it off. If you guys don't have a task manager or things that these projects, I would suggest you get one. For practices, I've seen the software Asana or Trello. or Google Docs all work really, really well when we're assigning out a bunch of projects and needing to have deadlines on them. So those would be the ones. Some offices love Basecamp, other offices love monday.com. For me, Asana is probably your easiest, fastest one to set into place. Or a simple task manager, ⁓ Google Docs is honestly going to be your easiest one. And then just make sure you review it every week and check it off. We noticed with our team, we were delegating. Our team was taking ownership of it. However, we didn't have a consistent follow-up process. And I would say that's the next piece of delegation that oftentimes fails in a practice is we don't follow back up. So for us, we just said it as Friday morning at our morning huddle. We pull up the task sheet and we pull up our Asana board. And we go through every single task that should be done and everything headed up for the next week to make sure our team stays responsible and they don't forget. And we have a consistent follow-up process. So that way it's not sitting here thinking, well, I'm sure Shelby will do it. We actually have a set process in our company where we follow up every single week. That was because we realized we were passing out tasks. Our team was doing a great job. But then we all kind of would get sidetracked and forget what we had committed to doing. And we need to have a place where we could have everybody aligned. So those are some of the key pitfalls that I see with delegation. Those are some of the solutions that I've seen work well. But at the end of the day, we can sit here, we can talk about it, we can create solutions, all these different things. But what really is the number one piece is actually doing it and then following up. Those are the two most paramount pieces with delegation. I will say having a strong why is going to make you delegate faster and more consistently than just talking about it until I decided, Hey, I'm getting pregnant. Hopefully fingers crossed. I didn't really see the need to delegate. Yes, I did for my own mental sanity, but until I had that why. And other times when I've opened up a second practice, instantly I've got a strong why that I need to delegate these tasks so that way all the information can come back to me as a regional manager and I'm not having to micromanage or check in all the time with my team. Guys, there is a different between micromanaging and checking in. Checking in, keeping track of all the projects is not micromanaging, period. Micromanaging is where it comes sit over your shoulder and tell you how to do your job. That's micromanaging. but checking in with you to ensure that you're actually doing your projects, that's just called running a business. That's called running a team. That's making sure all the team is growing in the same direction and the team knows the set expectations. So guys, try delegation. I see it happening. You can make your team work so much more effectively and efficiently. So I suggest, one, get a list of all the things that could be delegated. Two, let's pass it out to the team and ask people who can own it. Three, let's make sure we have a set time of where we can actually follow up as an office. and ensure all projects and tasks are being completed and done. And four, create a culture of ownership where when we say we'll take something on, we own it, we don't drop the ball. I want to sing this song to you guys like, we own it. You can go look it up. I didn't do it justice and I'm not going to sing karaoke for you guys. However, get your team to own it, delegate, rise everybody up, make sure that you guys don't have a set process for it and realize how much more effectively your team can operate when all of us are working together. growing the company in the way that's best for the company to grow. All right, guys, as always, so much love to you. Thank you for being a Dental A Team listener. I super appreciate it, guys. So thanks for listening, and I'll catch you next time on the Dental A Team podcast. that wraps it up for another episode of the Dental A Team Podcast. Thank you so much for listening and we'll talk to you next time.
Watch the YouTube video here to see the step-by-step instructions. If you think you have no idea for a digital product, I promise you do — you're just too close to your own skills to see them. The things that feel normal to you could be worth $10, $20, or even $100 to someone else. In this post, you'll learn how to create and sell your first digital product in just one week — without an online store, without complicated tools, and without spending a cent. We'll use four free AI prompts to help you: Find your best-selling product idea Build it in minutes Set up a sales page instantly Promote it without feeling pushy And the best part? You can do all of this using MiloTree's Free Plan, which lets you sell a digital download, offer freebies, and grow your social media followers — all for free. Show Notes: MiloTree FREEBIE: 4 Prompts to Find Your First Product That Is Already in You FREEBIE: 10 Awesome Digital Products You Can Launch This Week Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Nadalie Bardo from Your Pin Coach Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Digital Products Are the Easiest Way to Make Money Online Digital products are perfect for creators, bloggers, and entrepreneurs because: They cost nothing to create — no inventory, shipping, or overhead. They can sell forever — you make it once and sell it 24/7. They position you as an expert — people pay for your knowledge. With the right process, you can go from idea to first Stripe notification in one week. Step 1: Discover Your Hidden Product Idea Open ChatGPT (free version works) and paste in this: Prompt #1 Act as a business idea coach. I want to start selling digital products with no money. Here's my job, my hobbies, and my life experience: [insert yours]. Give me five simple digital product or service ideas I can start this week for free. I'd like ideas that make people money, save them money, save them time, move them toward happiness, move them away from pain, and/or raise their social status. These are your six buying triggers — the psychological reasons people buy. ChatGPT will connect skills you take for granted with problems people will happily pay you to solve. Step 2: Choose the Easiest, Fastest Product to Make From ChatGPT's list, pick something you can create quickly that solves one small but painful problem. If you're unsure, ask ChatGPT to pick the simplest idea with the most customer appeal. Step 3: Create Your Product in Under 10 Minutes Use this second prompt: Prompt #2 Write me a short, high-value checklist or guide that solves [insert problem] in under 10 minutes. Copy the results into: Google Docs → edit → save as PDF, or Canva → choose a free guide template → paste → customize → download as PDF. Step 4: Get Over the Fear of Selling Nervous about putting your product out there? Try this: Prompt #3 Act as my business coach. I'm feeling nervous about selling my product. Write me a short pep talk about why my product is valuable and how sharing it will help people. Read it before you post — it works like a confidence switch. Step 5: Set Up Your Sales Page (Free & Fast) Go to MiloTree.com and sign up for the free plan. Now you can: Click Digital Download in your dashboard. Name your product, set a price (e.g., $14), and write a short description. Upload your PDF. Click Create Sales Page — MiloTree's AI writes it for you. Customize text, colors, and images. Connect your Stripe account for instant payments. MiloTree even delivers your product automatically after purchase. Step 6: Promote Without Feeling Pushy Here's the final prompt: Prompt #4 Act as a social media marketing expert. Give me five short, engaging post ideas to promote this product without sounding pushy, the top 10 places to share it, and a quick pep talk on why consistent promotion is essential. Remember: you're not begging for sales — you're solving problems. 7-Day Plan to Your First Sale Day 1: Use Prompt #1 to brainstorm ideas Day 2: Pick your simplest, most promising idea Day 3: Use Prompt #2 to create your product Day 4: Format it in Google Docs or Canva Day 5: Use Prompt #3, upload to MiloTree, set up sales page Day 6: Use Prompt #4 for marketing ideas Day 7: Share your link everywhere — even in DMs and texts Final Thoughts The only thing standing between you and your first $100 online is starting. Your skills are more valuable than you think — and someone out there is ready to pay for them.
Build Your UX Shield: Policies That Deflect Drama and Defend StandardsLet's be honest. Policies and procedures aren't exactly the stuff of design conferences or portfolio showpieces. But when it comes to influencing your organization at scale, they're one of the most powerful tools you've got.In fact, if you do nothing else from this course, implementing even a handful of UX policies will make your life easier, your decisions more defensible, and your stakeholders more cooperative.Let me show you why.Why Policies Matter More Than You ThinkPolicies give you a way to shape behavior without having to show up in every meeting or fight every battle. They're like pre-agreed rules of engagement that help avoid awkward conversations or power struggles.Without them, every decision becomes a negotiation. With them, you shift from arguing your opinion to simply pointing to shared expectations.Here's why they're so effective:They're one step removed – Policies let you avoid head-to-head conflict. You're not saying no, the policy is.They aren't personal – They remove emotion from decisions. It's not about you, it's about following a standard.They demonstrate professionalism – Having documented policies signals maturity and reliability. You're not just winging it.Two Types of Policies, Two Types of PowerNot all policies are created equal. Some you can implement today. Others require broader buy-in.Here's how to tell them apart:Working PoliciesThese are about how you work: your own internal guidelines and expectations. You don't need permission from the wider organization to adopt them, just support from your line manager.They might include:How stakeholders should request work from youWhat project stages you follow (e.g., discovery, prototyping, testing)What kind of research or testing you always includeHow feedback is gathered, resolved, or escalatedWhat stakeholder involvement looks like (e.g., mandatory participation in user research)These help you define boundaries and manage expectations, especially when requests come flying in from all directions.Organizational PoliciesThese affect others more directly, and you'll need buy-in from leadership or cross-functional teams to adopt them.They could cover:Minimum UX testing before product releasesContent rules or accessibility standardsWho gets to make design decisions (and on what basis)Prioritization frameworks for UX improvementsResearch or compliance requirementsYes, these take longer to get approved, but they provide long-term benefits. They embed UX best practices that last beyond your team.How to Write a Good PolicyPolicies don't need to be long. In fact, the best ones are short, sharp, and based on logic everyone can follow.A simple if–then format works beautifully:“If a stakeholder hasn't observed user research in the past 6 weeks, then they cannot act as a primary decision-maker on the project.”That's an actual policy used by the UK's Government Digital Service. It's clear, fair, and easy to enforce.Once you've drafted something in plain language, you can always use ChatGPT or similar tools to polish it into more formal language if needed.Don't let perfection get in the way of progress. A rough Google Doc of 3–5 working policies is a great start.Outie's AsideIf you run a freelance practice or agency, you might think policies sound a bit bureaucratic. But they can be a lifesaver, especially when dealing with clients who want everything yesterday and expect UX magic on demand.Try developing your own internal working policies, like what you require from clients before starting work (e.g., user interviews, existing data), or your process for revisions and testing. These help you stay focused and reduce friction.You can also use policies to educate clients subtly. Add a policy to your proposals or onboarding docs that says something like:“All new features must undergo at least one usability test before release.”It's not a demand. It's how you work. And it positions you as the expert, not just a designer-for-hire.Your Action StepPick one area of friction in your work (maybe it's rushed feedback or lack of research involvement) and write a working policy for it. Keep it simple. If–then is your friend.In the next email, we'll look at probably the most powerful policy of them all: how to prioritize your work. It's one of the most powerful ways to stop reactive work and start being more strategic with your UX efforts.Talk soon,Paul
Mr Ben, a creator with many hats, joins the show to talk about his online store, travel-games.co.uk and the different sides of the hobby travel-games is entering by way of design, publication, localization, mystery boxes that expose people to a variety of games coming out of the Tokyo Game Market, and much more. Instead of blathering on, I'll leave you with this great quote of Mr Ben's in the episode: “He's not harmful; he just drives you a little bit mad, which I think is quite nice, so I made a little story about that, which I'm going to put in the box, I think.” Travel-games is linked above, but here it is again!Information about Best of Neapolitan on Trickster's Table.Mr Ben's Design PageIntroduction (0:00)How Mr Ben's board gaming background led to travel-games.co.uktravel-books.games.movies.adaptations (11:06)Opening the mystery box.Intertextuality at its finest. What Mr Ben is reading as well as some book adaptations that work on the screen and cardboard.Rotating Poultry (25:49)Mr Ben's design process and a whole bunch of awesome games to look forward to!”The Underdog” (45:26)This title really doesn't have that much to do with the section? But it's a Spoon song.I guess I can BOAST that I make really ridiculous chapter titles.Or that I eat a lot of Neapolitan.Or both. 8-bits and bobs (1:12:46) Handhelds and retro gaming.Wrap-up Questions (1:25:32)Some texts on Mr Ben's mind as well as even more to look out for from him![As it's about one in the morning, I'm realizing the "games mentioned Google Doc" is incomplete. That will be uploaded some time during the day of 8/13]-----------------------------------------------------------------If you like this show, liking it on whatever platform you listen to and writing a review would mean so much! Furthermore, it's as independent as it gets, so any financial support would help with the subscriptions that make this project go smoothly.That can be done by "buying me a coffee" and/or buying a copy of my board game (I like it).All of my socials and support information can be found here: Intertextual Experience Linktree
Thank you for listening to the Following Films Podcast. Today I'm joined by Jeremy Rudd to discuss DIE'CED: RELOADEDSeattle, Halloween night, 1987. Benny - an infamous serial killer long thought contained - breaks free from a high-security asylum, reborn behind a twisted scarecrow mask. As he leaves a trail of carnage across the suburbs, whispers of his gruesome past resurface, fueling panic in a city soaked in neon and fear. But Benny isn't just killing for pleasure - he's hunting someone. A young woman unknowingly tied to the darkest chapter of his madness becomes his fixation, and the closer he gets, the bloodier it gets. Die'ced: Reloaded delivers a brutal, synth-drenched slasher soaked in 1980s nostalgia, where Benny carves his place in horror history - one body at a time.Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show go to https://referworkspace.app.goo.gl/G6uFDIE'CED: RELOADED will be available to rent or purchase on video-on-demand on Tuesday, 8/12Now on to my conversation with Jeremy Rudd. I hope you enjoy the show
For years, Dan has kept a Google Doc of ideas for ice cream flavors and ice cream sandwiches. But nobody asked him for it. Then, the folks at Heap's Ice Cream in Brooklyn asked Dan to collaborate on the ice cream sandwich of his dreams. We get an inside look at the whole process with Heap's cofounder Sarah Sanneh, from Dan's pitch of fried plantain ice cream, to the invention of a new ice cream mix-in, to the surprising result of freezing one of Dan and Sarah's favorite cereals.Dan's limited-run ice cream sandwich goes on sale this Thursday, August 14, at 7pm at Heap's in Park Slope, Brooklyn, and Dan will be there for the launch. Hope to see you there!The Sporkful production team includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Kameel Stanley, and Jared O'Connell. Publishing by Shantel Holder.Transcript available at www.sporkful.com.Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app
Literary agent Richard Curtis was a pioneer in the e-book industry. Having worked in publishing for nearly 50 years, he understands nuances, trends, and the long arc of what makes authors and publishers successful. He adapted his agenting model to accommodate the consolidations of the publishing houses and what those changes meant for agents and writers. He's written several books on those topics, and authors the popular Substack newsletter, Inside Agenting. But earlier this year, Richard discovered an A.I. tool that shocked even him. NotebookLM, a Google product released in 2023, turns difficult topics into engaging conversations. It can summarize PDFs, websites, YouTube videos, audio files, Google Docs, or Google Slides, and create realistic podcasts about the topic. We tasked it with introducing Richard on the podcast. You'll hear that introduction, produced in less than five minutes, and what Richard thinks of it. He talks with Marrie about what these A.I. tools mean for writers and publishers, and how writers should be reacting in the moment. He also provides his thoughts on chasing industry trends, how to target the right agent for your work, how technology has always been upending the industry, and what might happen in this next revolutionary round of upheavals. For more information on Writers on Writing and to become a supporter, visit our Patreon page. For a one-time donation, visit Ko-fi. You can find hundreds of past interviews on our website. You can help out the show and indie bookstores by buying books at our bookstore on bookshop.org. It's stocked with titles by our guest authors, as well as our personal favorites. And on Spotify, you'll find an album's worth of typewriter music like what you hear on the show. It's perfect for writing. Look for the artist, Just My Type. Email the show at writersonwritingpodcast@gmail.com. We love to hear from our listeners! (Recorded on July 31, 2025) Host: Barbara DeMarco-Barrett Host: Marrie Stone Music: Travis Barrett (Stream his music on Spotify, Apple Music, Etc.)
У свіжому дайджесті DOU News обговорюємо 7000 вакансій, тренди вступної кампанії, не зовсім чудовий реліз GPT5 та інші новини українського ІТ та світового тек-сектору. ⏩ Навігація 00:00 Інтро 00:22 Уперше за три роки — понад 7 тисяч вакансій. Огляд IT-ринку праці, липень 2025 https://dou.ua/lenta/articles/it-job-market-july-2025/ 02:34 Тренди вступної кампанії 2025: інтерес до IT знижується https://dou.ua/lenta/articles/top-majors-by-number-of-applications-2025/ 06:00 DELTA тепер працюватиме на всіх рівнях Сил оборони і стане єдиною системою обміну даними https://dou.ua/lenta/news/delta-new-law/ 07:00 Мінцифри створює AI Factory — власне «залізо» та софт для державних ШІ-сервісів https://dou.ua/lenta/news/ai-factory-announced/ 09:23 Прем'єр-міністра Швеції звинуватили за надмірне використання штучного інтелекту на посаді https://yro.slashdot.org/story/25/08/05/2144208/swedish-pm-under-fire-for-using-ai-in-role 11:00 «Work-life баланс — міф»: СЕО Cognition пропонує працівникам компенсацію в 9 зарплат або 80+ годин роботи на тиждень https://dou.ua/forums/topic/55079/ 13:05 OpenAI випустили дві open source моделі https://dou.ua/forums/topic/55035/ 15:30 В Google Doc знайшли вразливість https://the-decoder.com/an-invisible-prompt-in-a-google-doc-made-chatgpt-access-data-from-a-victims-google-drive/ 16:44 GPT-5 вже тут! Розбираємо, що цікавого https://dou.ua/forums/topic/55069/ 25:39 NASA's Plan for a Nuclear Reactor on the Moon Could Be a Lunar Land Grab https://www.scientificamerican.com/article/nasa-boosts-plans-for-nuclear-reactor-on-the-moon/ 28:11 Що цього тижня рекомендує Женя: — Як працюють кампілятори https://www.youtube.com/watch?v=XJC5WB2Bwrc — Наймайте людей, яким не всеодно https://alexw.substack.com/p/hire
Thank you for listening to the Following Films Podcast. Today I'm joined by Ella Balinska and Hugo Keijzer to discuss The Occupant.You may know Ella from her breakout role in Charlie's Angels, or her work in Resident Evil, in The Occupant, she takes things to a whole new level. And with Hugo at the helm, they craft an intense, isolating journey that blurs the line between external danger and internal demons.In today's episode, we unpack the making of The Occupant, explore the film's themes of guilt, survival, and identity — and get a behind-the-scenes look at how this thrilling story came to life.Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show
In this throwback episode, Monica gets real about one of the least glamorous, yet most powerful tools for building a business that lasts: Standard Operating Procedures. Whether you're a one-person show or leading a team, documenting your processes might be the difference between staying stuck and scaling smart. Monica shares her own journey from handwritten scripts to training software, and how SOPs became the backbone of her company's growth.This episode is for anyone who's tired of repeating themselves, wasting time, or feeling like no one else can do the job “right.” Spoiler: they can... if you show them how.What you will learn in this episode:How to create simple SOPs that save you time and moneyHow to make training new employees easier and more consistentHow to use tools like Google Docs, Trello, and Trainual for documentationHow to avoid common mistakes that hurt productivity and qualityHow to prepare your business for growth — even if you're solo right nowTune in now and take the first step toward building a business that runs smoothly — with or without you.Listen, subscribe, and leave a review to support the show and join a growing community of entrepreneurs like you!Episode Sponsor - Zeus' Closet Helpful Entrepreneurial Resources from Become Your Own BossHelpful Entrepreneurial Resources from Become Your Own BossMonica FREE ebookGet your Become Your Own Boss PlannerGet the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklistWays to reach Monica:Instagram: @becomeyourownbosspodcastEmail: monica@monicaallen.com
Save this episode for when you have 5-mins to strategically break free from holding it all together! (Prompts below) I made this episode for the woman who feels like you're the only one who sees how much you're actually handling. Like everyone around you just assumes you've got it all under control, while you're secretly drowning in the weight of keeping everyone else's world spinning.If you're nodding along thinking "finally, someone gets it," grab your journal & pen or open Google Docs!In today's 5-minute journaling session, we're diving into why you might be addicted to being indispensable - and how that pattern is actually keeping you trapped in cycles that drain you instead of fulfill you.What you'll discover:The real reason you can't stop "carrying it all" (spoiler: it's NOT about being helpful)Why asking for help feels so terrifying (and what you're really afraid of)How proving your worth through productivity shows up across ALL areas of your lifeThe breakthrough question that will shift you from surviving to thriving4 Journal Prompts Covered:Write about a time when you felt completely unseen for everything you were handlingWhat are you afraid would happen if you stopped being the person who handles everything?Where else do you prove your worth through how much you can carry?What would change if you believed you were worthy of support and recognition just as you are?Perfect for the ambitious woman who's tired of being everyone's go-to person but doesn't know how to step back without feeling guilty or incompetent.Connect with Sam:Reply to my newsletter this week and let me know one are that you're feeling unseen! Not receiving my newsletter yet? Click here to subscribe!Download the Calm Mind Blueprint - 5 prompts to go from overwhelm to inner peace 2 - 10 mins/day: https://www.samanthapenkoff.com/calm-mind-podConnect with me on Instagram: https://www.instagram.com/samantha.s.says
Choosing between Google Docs and Microsoft 365? They look similar, but there are differences in cost, features, and how they work. I'll help you decide which fits your needs best.
Thank you for listening to the Following Films Podcast. Today's episode is a real treat—especially for fans of supernatural horror and '80s cult classics. We're joined by legendary director Chuck Russell, whose past work includes genre-defining hits like A Nightmare on Elm Street 3: Dream Warriors, The Blob, and The Mask. Now, he's back with a bold and grounded reimagining of Witchboard, the 1986 cult horror film that delivered equal parts cheese and chills.Russell's new vision trades in the campy charm of the original for a darker, more atmospheric take. Set in present-day New Orleans, this Witchboard follows a young couple as they stumble upon a cursed artifact that awakens a vengeful witch, plunging them into a harrowing world of possession, occult terror, and temptation.Stick around as we chat with Chuck about reinventing Witchboard for a new generation, building dread without leaning on nostalgia, and how the haunted streets of New Orleans helped bring this eerie tale to life.Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the show go to https://referworkspace.app.goo.gl/G6uFOr you can check the show notes for a direct link.Now on to my conversation with Chuck Russell. Witchbaord will be in theatres on 8/15th I hope you enjoy the show
To see exactly what I'm doing, please watch the YouTube video for the episode here. If you've ever said, “I want to make money online, but I don't know where to start,” this post is for you. You don't need a website, complicated funnel, or tech skills to launch your first digital product and make your first $100 online. In fact, all you need is one idea, one Google Doc, and one link. In my latest episode of The Blogger Genius Podcast, I walk you through a step-by-step system to go from “no product” to “product sold”—using free tools like Google Docs, ChatGPT, and MiloTree's free plan.
Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there. In this episode, I'm joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We're diving into practical strategies that actually make your life easier (not more complicated). Whether you're drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you've got 47 birthday party RSVPs to remember), this one's a must-listen. In this episode of the podcast, we talk about: The one habit that will instantly make your brain feel lighter When to use automation—and when to skip it Why your system needs to match your personality What to do before you pick a new tool Why “comfort” systems might actually be slowing you down …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time. After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes. When she's not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She's also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend. Website: https://heyrachael.com/ Instagram: https://www.instagram.com/hey.rachael LinkedIn: https://www.linkedin.com/in/heyrachael Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369
Today's episode, sponsored by Newspapers.com, focuses on decoding the 1819 Weatherford Assault Case in Frontier Arkansas. Diana introduces the topic of researching challenging court records and how new AI tools can assist with finding, transcribing, and understanding them. She discusses her project to discover the father of Henderson Weatherford, which led her to Lawrence County, Arkansas, court records. Diana explains how FamilySearch's Full-Text search capability helped her find records for William and Buman/Bunyan Weatherford. Diana then explains the process of transcribing the court records. She describes how she used Claude.ai to transcribe the Weatherford entries, emphasizing the importance of checking AI for accuracy and providing a sample prompt for transcription. Nicole then discusses understanding the court case. Diana created a Google Doc with transcriptions of the five separate entries for the case and then used Claude.ai to explain the entire case. Listeners will learn how to use AI for transcription and interpretation of court records, making complex historical documents more accessible. The hosts also discuss the chronological order of the Weatherford court records and the challenge of name inconsistencies, such as Buman/Benjamin/Buneon Weatherford, which is common in historical records. They conclude by highlighting how AI is making a significant difference in genealogical research. This summary was generated by Google Gemini. Links AI-Assisted Genealogy: Decoding the 1819 Weatherford Assault Case in Frontier Arkansas - https://familylocket.com/ai-assisted-genealogy-decoding-the-1819-weatherford-assault-case-in-frontier-arkansas/ Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code “FamilyLocket” at checkout. Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/ Research Like a Pro Webinar Series - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product-category/webinars/ Research Like a Pro eCourse - independent study course - https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course - https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/
Welcome to Dev Game Club, where this week we continue our series on indie games with an interview with William Pugh of Crows Crows Crows, one of the principal developers of The Stanley Parable. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Podcast breakdown: 1:06 Interview 1:04:15 Break 1:04:49 Outro Issues covered: his way in, modding for Mario and fan games, blaming our parents, planning to work for Valve, seeing a format for drama and small teams, turning "we'll see" into "whoopie!", being young when you start, early success and having to learn, being your own boss in indie, watching others, therapy, the crush in the industry, market share and Steam, misguided and unsustainable investment, hoping you can ride your past success after gaps in release, mansion success vs terrace house success, remote development living at home, using... nontraditional game development tools, production: the hardest part, a negative learning experience, killing yourselves for the game, "indie developers are certifiably nuts," intelligence and humor, working for the flowchart of it all, going from a console port to adding more and more content and expanding out to be a multi-platform release, a check that's difficult to cash, finding ways to subvert and surprise, a great trailer and setting a trend, day to day iteration on an anthology, not locking things behind meta gates but changing that up in the sequel, bringing in the bucket, maintaining the original and lovingly adding using the parts you have, having confidence, drawing the line when co-creators are happy, validating your own feelings through playtest, trusting in your own taste, team dynamics and having team members get a say, building and having to throw away, the pressure of the first 15 minutes, grabbing attention and compelling to play more... across the game, subverting the mental map, the impact on future work, edging into new areas, having to overdeliver on expectations and at a high level, needing to hit by the time it arrives, reverse-engineering the game development career, getting good advice, spending the time for the quality, seeing the player, not knowing how you'd extend it, really knowing their parameters, interpreting player feelings, the uselessness of focus-testing, overdoing it on the risk aversion. Games, people, and influences mentioned or discussed: Team Fortress 2, Portal, Davey Wreden, Dr. Langeskov, The Tiger, and the Terribly Cursed Emerald: A Whirlwind Heist, Accounting/Accounting+, Valve, Left 4 Dead, Mario (series), Nintendo, Macromedia Director, Garry's Mod, Narbacular Drop, DigiPen, The Lord of the Rings, Microsoft, Sonic the Hedgehog, Fez, Spelunky, Skype, Dropbox, MSPaint, Google Docs, Chet Faliszek, Indie Game: The Movie, Mark Rein, PlayStation 4, Karla Zimonja, LucasArts, Outer Wilds, Kirk Hamilton, Aaron Evers, Mark Garcia. Next time: ... TBA! Twitch: timlongojr Discord DevGameClub@gmail.com
This week, we break down the shocking Praxis exam scandal that has rocked the SLP world. ETS canceled scores for over 180 future clinicians, citing cheating and policy violations tied to a shared Google Doc. We explain what happened, who's being penalized, and why the response from ASHA is raising eyebrows. Dr. Jeanette Benigas and Preston Lewis, MS/SLP, bring clarity, evidence, and a call to stop fear-based culture in the field. If you're impacted or just want to understand what this means for the profession, you don't want to miss this episode.·Want to earn some PDHs or CEUs with a discount? Find our most up-to-date promo codes and discounts here.·We want to collaborate with YOU. If you would like to lead or join your state team, please email your name and state to states@fixslp.com.·Become a sustaining partner to support our work.·Follow us on Instagram, Facebook, and TikTok·Find all our information at fixslp.com, and sign up for our email list to be alerted to new episodes and content.·Email us at team@fixslp.com.·Leave a message on our Minivan Meltdown line! ★ Support this podcast ★
Thank you for listening to the Following Films Podcast. Today I'm joined by Jamie Bailey, Simon Phillips, Anthony Crivello, and Ken Bresser to discuss their work on The Omro Heist. In the film, an FBI agent goes undercover during a bank siege in his hometown, and he discovers the robbery is an elaborate cover-up orchestrated by the corrupt mayor to destroy evidence of a criminal conspiracy.Today's episode of the Following Films Podcast is brought to you by Google Workspace. We keep things running smoothly and efficiently at Following Films with the convenience of cloud-based Google Workspace programs. Google Docs lets you work and save on Google Drive, Hangouts lets you video chat, Gmail gives you a professional email, and Calendar lets you organise – from anywhere, at any time. You should try it and see how it can help your business, too. Google Workspace is offering a 14-day trial. If you sign up using my link, I can give you a discount, and it helps to support the showGo tohttps://referworkspace.app.goo.gl/G6uFOr you can check the show notes for a direct link.Now on to my conversation with Jamie, Simon, Anthony, and Ken. The Omro Heist is now available on Amazon Prime. I hope you enjoy the show.
It's halftime, baby! This week on the LadyGang, Keltie whips out the 2025 vision boards, Google Docs, and color-coded goal trackers to force Jac and Becca into the ultimate Mid-Year Manifestation Review. Are the girls crushing their dreams—or are their goals collecting dust like that yoga mat in the corner?LadyWorld is sponsored by e.l.f. Cosmetics! Affordable + Vegan + Cruelty Free! Get yours at elfcosmetics.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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