Podcasts about Black Friday

Thinking about running ads to scale your business? Before you hit “go,” you'll want to hear this one. In today's episode, I sit down with Melissa Litchfield, founder of Litchfield Media and seasoned digital ads strategist, to talk about what's really working with ads right now—and what's not. From the importance of building a strong organic foundation before investing in paid traffic to knowing when your offer is truly ready for ads, Melissa shares practical insights that will help you spend smarter and see better results. Melissa unpacks how to run ads without burning out, how to test your funnel for success, and what the latest platform changes actually mean for your strategy in 2025. Whether you're planning a Black Friday launch or prepping for next year, this episode will help you approach ads with clarity and confidence. Today you'll hear:Why ads can't fix a weak foundation—and how to know when your business is actually ready for them.Melissa's “organic success test” for validating an offer before you spend a dollar on paid traffic.How to blend organic and paid strategies to generate consistent leads and avoid burnout.The ad placements and creative types that are performing best right now (and which ones to skip).How to prep for Q4 campaigns the right way, from lead generation to nurturing cold audiences.Budget expectations and benchmarks for seeing meaningful results without overspending. CONNECT WITH MELISSA:Website: www.litchfieldmedia.orgInstagram: @litchfiemediaProven Pixel Permit: https://litchfieldmedia.org/proven-pixel-permit?utm_source=industry-referral&utm_medium=organic&utm_term=crush-the-rush-podcast&utm_content=holly-haynes&utm_campaign=proven-pixel-permit 

Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy's Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet memes that break the internet, Jerel reveals the creative, operational, and strategic playbook behind one of the most iconic DTC brands in the game.They dig into the real numbers behind out-of-home marketing, how to measure what “brand lift” actually means, and why balancing performance with creativity is the ultimate growth hack.  And, what vibes do you need for BFCM this year? Jerel breaks down his Black Friday mindset: how to scale profitably, keep your head cool, and crush Q4 without burning out.If you're a founder, operator, or marketer who's tired of playing small, Nik and Jerel are here to remind you: sometimes the boldest brands win big AND have a lot of fun doing it. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Welcome to our 200th episode of The Record Store Day Podcast and the beginning of our seventh season!  This week, we delve into the history of the fabled "Paisley Underground" music scene with California's coolest, jangliest and trippiest band, Rain Parade. Co-founder Matt Piucci is here to talk about their influential sound, and such perennial Record Store Day favorite reissues as Emergency Third Rail Power Trip, and Crashing Dream, and more. And speaking of Record Store Day, Paul gives us a few highlights from his initial perusal of the RSD Black Friday 2025 List which dropped last week. (Black Friday is November 25, see the whole list at RecordStoreDay.com)  We'll be talking more about it as we get closer to the day itself. The Record Store Day Podcast is a weekly music chat show written, produced, engineered, and hosted by Paul Myers, who also composed the theme music and selected interstitial music.  Executive Producers (for Record Store Day) Michael Kurtz and Carrie Colliton. For the most up-to-date news about all things RSD, visit RecordStoreDay.com   Please consider subscribing to our podcast wherever you get podcasts, and tell your friends, we're here every week and we love making new friends!

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tensions are rising over the Trump administration's efforts to send federal troops to American cities. Also, the government shutdown enters a new week as Congress remains in a deadlock over funding, and Minority Leader Hakeem Jeffries joins us to discuss what is occurring on Capitol Hill. Plus, former NFL quarterback and current analyst Mark Sanchez has been arrested and charged after being stabbed in a fight with a truck driver. And, a look at some early Black Friday and Prime Day deals for your holiday shopping. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students.I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers.But here's what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works.In this episode, I'm breaking down the complete strategy—from my humble $8K beginnings to last year's $158K success. I'll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn't just about the sales you make that week.What you'll learn:The exact breakdown of my $158K Black Friday campaign (day by day, offer by offer)Why I created the 5 Days of Deals method and how it became industry standardThe three key elements most people miss that make or break these campaignsReal case studies from students who've made $10K-$100K with small email listsWhy audience priming matters more than audience sizeHow strategic email sequencing drove 50% of sales in the final 6 hours each dayWhy Black Friday is really about validation, momentum, and list-building (not just sales)The psychology behind urgency and exclusivity that makes this strategy workGET BLACK FRIDAY IN A BOX: https://gemmabonhamcarter.com/black-fridayBLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE): https://gemmabonhamcarter.com/casestudy  Support the show

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.Here's What We Cover:The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing firstThe Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-inThe Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reachThe Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launchResources:Go here for 45 ideas low ticket offer ideas: https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharingLink not working? Send us a note!Instagram: @sophiaparraEmail: team@getcoachsocial.com

Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they're excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete. And yet, some brands do break through. They get the clicks, the sales, the attention — not because they're louder, but because they're smarter. In this episode, I'm sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber's inbox. This episode is part of my BFCM Prep Series, where we'll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos.

Podcast 303 – Holiday HQ Preview and Dunwoody's Busiest Day of the Year – Mark Galvin   Dunwoody is officially “Holiday HQ,” and Mark Galvin from Discover Dunwoody is back with a full rundown of why the season hits different here. Black Friday draws massive crowds to Perimeter Mall, one of the largest malls in the Southeast, and kicks off a packed calendar of events, light tours, and festive markets.   Over at Campus 244 and Le Méridien Hotel, live music is turning casual nights into local hangouts. Meanwhile, High Street, Ashford Lane, and Park Place are going big with private-sector concerts, pop-ups, and family-friendly celebrations. The best part is none of it is paid for with city funds.   Looking ahead, soccer fans have a reason to get excited. With Atlanta hosting the 2026 World Cup, Dunwoody is already planning soccer-themed pop-ups and watch parties for next summer. International teams may even train nearby, and the city's global flavor is getting stronger with every new event.   Holiday events: whatsupdunwoody.com/holidayhq Local calendar: whatsupdunwoody.com/events   Website: https://whatsupdunwoody.com/podcast-303-holiday-hq-preview-and-dunwoodys-busiest-day-of-the-year-mark-galvin/   What's Up Dunwoody Links:  

MUSICHayley Williams is revealing who she's calling out as the “racist country singer” in her song “Ego Death at a Bachelorette Party.” https://www.youtube.com/watch?si=FrwDiBQxk57ZdKnU&v=fN5rvIvjpnc&feature=youtu.be A 30th anniversary edition of The Smashing Pumpkins' double album Mellon Collie and the Infinite Sadness will be out on November 21st.Tina Turner's hometown of Brownsville, Tennessee, unveiled a statue honoring the late singer, but fans are not convinced it captures her at her best. NEW ALBUM RELEASES:Waylon Jennings - SongbirdOasis - (What's the Story) Morning Glory? 30th Anniv. EditionTaylor Swift - Life of a Showgirl TV• Friday on Netflix: The series premiere of "Monster: The Ed Gein Story". Charlie Hunnam plays serial killer Ed Gein, whose crimes inspired the characters Norman Bates from "Psycho", Leatherface from "The Texas Chainsaw Massacre", and Buffalo Bill from "Silence of the Lambs". (Trailer)• Friday on HBO Max: The streaming premiere of "Bring Her Back", a horror film starring Sally Hawkins from "The Shape of Water" as a creepy foster mother who takes in two teenagers and they discover that she wants them for a dark ritual intended to bring her dead daughter back to life. (Trailer)• Friday on Peacock: The streaming premiere of "Honey Don't", starring Margaret Qualley as a private investigator looking into some mysterious deaths tied to a shady church run by Chris Evans. (Trailer)• Saturday at 11:30 p.m. on NBC: Bad Bunny hosts the 51st season premiere of "Saturday Night Live", and Doja Cat is the music guest.• Sunday at 9:00 p.m. on AMC: "The Walking Dead: Daryl Dixon". Lori Loughlin and her husband of nearly 28 years, Mossimo Giannulli, have separated. https://people.com/lori-loughlin-and-mossimo-giannulli-separate-after-nearly-28-years-of-marriage-exclusive-7502189 In other couple news: Ellen DeGeneres and Portia de Rossi be the next celebrity break-up? According to sources, Portia needs space from Ellen. One source says, quote, "Portia loves Ellen dearly, but she feels totally suffocated much of the time, because every aspect of her life is constantly micromanaged. https://www.yahoo.com/entertainment/celebrity/articles/ellen-degeneres-wife-wants-time-160000933.html· MOVING ON INTO MOVIE NEWS:IN THEATERS:The Smashing Machine (Dwayne Johnson, Emily Blunt) DDwayne Johnson plays wrestler and MMA fighter Mark Kerr in this biography about his career and struggles with narcotics. Emily Blunt plays his high maintenance wife and the MMA's Ryan Bader plays his trainer.Bone Lake (Maddie Hasson, Marco Pigossi)A seductive horror story where a couple's romantic vacation at a secluded lakeside estate is altered when they're forced to share the mansion with another couple . . . which spirals into a blur of sex, lies and manipulation.Anemone (Daniel Day-Lewis, Sean Bean) stars Daniel Day-Lewis in a movie directed by his son, Ronan Day-Lewis. After living as a hermit for 20 years, his isolation is disturbed by the sudden appearance of his brother, played by Sean Bean.Are We Good? (Marc Maron documentary) is out today. Ethan Hawke is back as the serial killer The Grabber in Black Phone 2, a sequel to his 2021 horror hit The Black Phone. https://www.youtube.com/watch?v=pWNucAcRoBYAND FINALLYNew releases from Billie Eilish, Billy Joel, Sammy Hagar, Talking Heads and Warren Zevon are among the highlights of Record Store Day's Black Friday lineup.There are 175 limited-edition items on either vinyl or CD slated to drop that day. Check out the complete list at RecordStoreDay.com, or read on for our Top 25 picks.Cage the Elephant - Live From The Vic - 2-LP. This was recorded in 2011 at the famed Chicago venue.Creed - Live in San Antonio (11/14/1999) - 2-LP. This is Creed's first live album. Billie Eilish - Live - 10-inch EP. Live recordings from Amazon's Songline series, never before released physically.Jelly Roll - Beautifully Broken (Pickin' Up The Pieces) - LP. This features 13 tracks from the digital deluxe version of Jelly Roll's 2024 album, Beautifully Broken. Scott Weiland - "If I Could Fly"/"Barbarella (Live)" - 7-inch. This features a previously unreleased song from the late Stone Temple Pilots singer. AND THAT IS YOUR CRAP ON CELEBRITIES!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are Taylor Swift's exit sign easter eggs signaling that she won't be touring The Life of a Showgirl? Wendy's may or may not be giving away free fries in honor of Taylor Swift's album release. Record Store Day is on Black Friday this year! Vinnie tells us about Zip Code dating. Then, it's time for the real Swifties to please stand up.

Grab your Pringles or do your 50 morning hops - it's Sarah and Vinnie! You don't need to be a poet to hear that Taylor Swift wrote a song about Travis Kelce's wood. Athletes are making more money than ever - can you guess the highest paid players in each sport. Overtime brought the 49ers a win and Vinnie a sleepless night. Nerd Alert: A comet and a rogue planet. Sarah demands an interview with “the man.” Learning a new instrument can help your pain tolerance, doctors have a new glue that can mend broke bones, and dark matter might not really exist! Plus: A surprise guest joins the show! Here's what's premiering at the Box Office and on streaming this weekend! Is Dwayne Johnson dropping “the rock” in search of more serious roles? ‘Avatar: The Way of Water' is back in theaters, in case you missed it the first time. Netflix's ‘Monster: The Ed Gein Story' might be the ultimate serial killer tale. SNL is BACK. Ellen DeGeneres and Portia de Rossi are on the rocks, and Matty thinks Ellen's retirement is to blame. Taylor Swift's new album has the disstrack of all disstracks. AI generated applications are flooding the job market. Are job application fees the solution? Halloween isn't just for kids - thank god! Elon Musk is on track to be the first Trillionaire by 2033. Is Taylor Swift defending Blake Lively? The gang is taking a minute to dive into a few more of Taylor's new tracks. Alcohol consumption has declined in 49 states over the past decade. The Guinness Book of World Records is in the Guinness Book of World Records! You might still be getting smarter, or at least wiser. Plus, a story from Ireland proves coincidences are real. Are Taylor Swift's exit sign Easter eggs signaling that she won't be touring The Life of a Showgirl? Wendy's may or may not be giving away free fries in honor of Taylor Swift's album release. Record Store Day is on Black Friday this year! Vinnie tells us about Zip Code dating. Then, it's time for the real Swifties to please stand up.

Charlotte Mason says our young adult daughters ought to develop their opinions rather than being tossed around by circumstance or culture. Ought a well-raised young lady have an opinion? Brandy, Abby, and Mystie are here to discuss it! You're going to love this conversation! *** Don't forget to register for our annual retreat! There are many possibilities: watch live in the comfort of your home and get access to our zoom room discussion groups for fruitful interaction, or host or attend an in-person local retreat and enjoy discussion in real life with women from your local community. Either way, you'll find this year's topic inspiring! Just go to scholesisters.com/curriculum to register. *** The expected release date for our upcoming book Scholé Every Day is November 25th. That's right! It's just in time for Black Friday and Christmas gifts! Get on the waiting list and receive the first chapter free right now! Just go to scholesisters.com/book! *** Click here to access today's show notes. Click here to join the FREE area of the Sistership.

In this episode, Michael chats with Gonza Martinez about all things Amazon PPC. Gonza shares how he bought his first Amazon brand and dives into his approach to auditing campaigns, spotting opportunities, and boosting sales. They talk about smart strategies, understanding competition, and making data work for profitable growth. Gonza also shares his tips for leading a team, learning on the go, and “reviving” ad accounts after buying a brand. Whether you're a brand owner or just curious about Amazon marketing, this episode is full of insights you don't want to miss!We'll see you in The PPC Den!

In a climate where most consumers are concerned about tariffs (84%) and inflation (80%), the holiday season is poised to be a battlefield for retention and revenue. Optimove's Moshe Demri, SVP of Global Revenue, joins Future Commerce to walk through the 2025 Consumer Holiday Shopping Report and explain why the “charm customer” (those responsive to modest 10%-15% discounts) may be the key to sustainable growth.The Cherry-Picker's DilemmaKey takeaways:Meet the three customer archetypes: Full-price buyers who purchase regardless of promotions, cherry pickers who chase deep discounts and rarely return, and "charm customers" who respond to modest 10%-15% discounts and show the highest retention rates over time. (The fourth archetype: Brian)Transparency as a competitive advantage: Brands that communicate their promotional calendar early (like telling customers in October "this is the only Black Friday promotion you'll see from us") build trust while competitors exhaust and frustrate their audiences.Post-holiday retention begins at checkout: Collecting gift-giving data and offering time-sensitive follow-up promotions can transform one-time gift purchasers into repeat customers. The key is creating urgency without devaluing the brand.Communication requires quality, not quantity: Dodging customer fatigue is worth the awareness risk.  Dialing back from daily to weekly emails might be the better move for companies this year.Strategic budget allocation matters more than discount depth: Want to boost long-term profitability and brand equity? Give your VIP customers high-value discounts and experiences, not low-tier cherry-pickers who are unlikely to stick around. From the Episode:Optimove's 2025 Holiday Shopping ReportNew Modes: 2025 UpdateLearn more about this episode's sponsors, Optimove, Aptos, and Future Commerce Plus. Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For the latest installment of SURFACE NOISE our cunning vinylists discuss if the time to walk away from building the record collection of your dreams is closer than you think, plus first impressions (good and the not so good) on the drop of the 2025 Record Store Day Black Friday list. Three words: Creed Live Album. It only goes one way, and that way leads to SURFACE NOISE.   ⏬⏬⏬⏬   For more on guest Brandon (MrHoffame):  https://www.youtube.com/@mrhoffame https://www.soundsofyou.net   For more on host Concert Buddie: https://www.youtube.com/@ConcertBuddie https://concertbuddie.com IG: @concertbuddie   For more on Arnaldo (fidelios_frequency):  https://www.youtube.com/@fidelios_frequency IG: @fidelios_frequency   For more on Jason Roxas: https://www.youtube.com/@JasonRoxas   For more on Chris (Groove Seeker): https://www.instagram.com/thegrooveseeker IG: @thegrooveseeker   For more information on Vinyl Community Podcasts: https://vinylcommunitypodcasts.com   . . . . . Don't forget to visit FOTS (friends of the show) Vinyl Storage Solutions for the BEST sleeves to protect your best records (and your worst). Save 10% using the code(s) below: VCP10 https://vinylstoragesolutions.ca  

Send Rita a text with your thoughts!Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'm sharing my strategy so you can use it as inspiration for your own Q4 planning. Plus, I'm dropping a major mindset shift about the difference between needing clarity versus needing commitment. Whether you're feeling overwhelmed by all the choices or just want to see how another travel entrepreneur plans their quarter, this one's packed with practical ideas you can use.Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-weekQuestions this episode answers:How should travel advisors plan for Q4? What boundaries should travel business owners set during the holidays?When should I start planning Black Friday promotions for my travel businessHow do I balance business goals with holiday time off as a travel entrepreneur?How can I find my ideal travel clients at professional conferences?How do travel business owners overcome decision fatigue?What marketing tasks should travel entrepreneurs focus on in Q4?What should travel advisors do to prepare for wave season?How do I choose which conferences to attend as a travel advisor?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Text Kristen your thoughts or feedback about the showUse October Theory to end 2025 strong & step into 2026 ready!October is the “Second New Year” — the perfect time to reflect, reset, and realign before the year ends. In this solo episode, I share 4 simple steps to make October Theory work for your business: review your 2025 goals, refresh your systems, refine your content calendar, and protect your energy.✨ Links & resources mentioned in this episode:Grab your free step-by-step Asana content calendar guideListen to my full episode on content calendarsBook a free 30-min consult to chat about your backend systemsStay tuned for Black Friday deals on my fav tools like 17hats + Flodesk — join my email list so you don't miss them*** Freebie alert! Build Your Lead Management Fairytale Workflow with 17hats Say "goodbye" to inbox chaos and "hello" to streamlined lead management that saves time and boosts your business. This free guide will walk you through how to build a lead management workflow with 17hats'.

Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday newbie, this episode is packed with strategies, including promoting to existing clients and outward audiences, the significance of timing and emotional triggers in your messaging, and how to structure your promotion calendar.00:38 Introduction03:00 Why Black Friday Matters06:44 Promoting to Existing and New Clients11:31 Crafting the Perfect Black Friday Offer15:59 Leveraging Marketing Psychology27:23 Creating Urgency and Seasonal Messaging29:26 Understanding Messaging Triggers30:08 Time Triggers: End of Year Reset32:19 Time Triggers: Regret from Inaction34:54 Time Triggers: Buy Now, Start Later37:17 Emotional Triggers: The Cost of Doing Nothing40:37 Emotional Triggers: Identity Shift42:53 Emotional Triggers: Wasted Potential44:51 Invisible Competitor Messaging47:43 Crafting Your Black Friday PlanTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured to spend for the sake of getting a deal. Pressured to consume for the sake of consuming. It's the whole disposable goods, instant-gratification, fast-food and fast-fashion mentality playing out in real time. And here's what really gets me: Is this the world we want to live in? Is this the world we want our kids to grow up in? Where everything is about faster, cheaper, more disposable? Where local boutiques disappear one by one while Amazon rules everything? I certainly don't.  And the data backs me up – sustainable, purpose-driven brands are growing 64% faster than alternatives. Your customers want to buy from brands that share their values. This isn't just the right thing to do – it's good business. So in this episode, I'm going to show you how purpose-driven brands can absolutely dominate this season without compromising their values, without manipulating their customers, and without training everyone to only buy on discount. I'm calling it Green Friday to Green Christmas. And it's about so much more than one long weekend of deals.   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk https://productpreneurmarketing.com/q4   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Black Friday: Profit or Pitfall? The Retail Game Plan for Indie Brands Black Friday isn't designed for indies, so why do so many small retail business owners still feel pressure to play? In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms. No boss babe myths. No one-size-fits-all answers. Just straight-talking product business advice from 25 years in the retail trenches. I'll help you squeeze more margin, build customer loyalty, and avoid the stress spiral—whatever you decide about Black Friday.Why listen? Flip mainstream Black Friday thinking and capture the month's biggest wins—for your bottom line and your valuesSqueeze more profit from your Q4, not just turnoverTame your promotions calendar, reduce customer “discount fatigue”Reward loyal customers in a way that fits your brandUse cash flow for retailers and inventory management podcast tactics to plan stock (not just hope for the best)Hear exactly how successful indie retailers choose, pace, and communicate their Black Friday offers—without losing themselves in the noiseDM me @resilientretailclub on Instagram with your Black Friday takeaways or guest ideas for the podcast. If this episode clears the fog, rate and follow the show in your favourite retail podcast UK app.

Do you need proven strategies to make your esthetic practice's Black Friday and Christmas promotions more successful this holiday season?Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season. Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of staying focused and planning ahead 4:51Black Friday gift card sale strategy 5:50Challenges and missteps for Black Friday 12:49Holiday promotion strategies 21:59Challenges and missteps for Christmas 31:21Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to hear about a specific topic on the show? Text us and we will consider it :)If Q4 usually feels like a blur, this conversation flips the script. We walk through a practical plan to turn the busiest season into the most focused—anchored by real numbers, smart offers, and the mindset shifts that separate high achievers from the rest. From a scholarship announcement for the Structure Scale and Profit Cleaning Business Academy to a premium “Mommy Reset” holiday package, we show how to build seasonal demand without discounting your value.We start by reframing fall as your strategic mirror: clarify goals, set dates, and convert vague hopes into weekly inputs you can control. Then we get tactical. You'll hear how to package Black Friday offers, layer profitable add-ons, and price with confidence. We dig into the math that guides staffing and routing—breaking monthly revenue into daily targets—plus a simple KPI rhythm so you always know where you stand. We also make space for the human side: holiday hours, PTO clarity, family time, and firm boundaries that protect your energy while keeping clients happy.Lead generation doesn't need to be complicated. We share a lightweight system for in‑person networking, social proof, and daily follow-ups, along with a simple email funnel that captures and converts interest. You'll learn why a clean car logo can quietly add thousands, and how a micro‑service like sheet changes can become a stable route at $35–$45 per bed. Finally, we map out Q1 now—so January is a launch, not a reset—and encourage a candid year‑end audit to cut waste and keep what works. Subscribe, share this with a fellow owner who needs a clear Q4 playbook, and leave an honest five-star review to help others find the show. https://www.longsproducts.com/fuchsia Huck Clothshttps://b60r0g-vq.myshopify.com/products/pink-huck-towels-doz?_pos=1&_sid=0f160cb51&_ss=r It can be crowed when trying to figure out who you are going to learn fromSupport the showThanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out. Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around. If you enjoyed today's episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice. Let's stay connected! You can find me online at:

I sat down with Brad Ebenhoeh of Belay (formerly Accountfully) to unpack how CPG founders can actually make money during Black Friday and Q4 instead of burning it on discounts and excess inventory.In this episode, we talk about:Knowing your true landed costs and margins by channelForecasting demand without tying up too much cash in inventoryNegotiating supplier terms and securing credit before you need itDeciding if Q4 is really your season—or if you should shift focus to Q1Brad brings years of experience supporting CPG brands through the most stressful (and most profitable) time of the year.

Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one's tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that's a thing), this episode is loaded with content prompts that actually make sense for your brand. You'll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.If you've ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn't know you needed.

In a recent episode, Greg and Nick talked about their favorite travel gear. In this episode, we're featuring all the cool travel gear we learned about from all of you in your responses to that episode!Favorite travel gear from the Giant MailbagListen to the episode "Our favorite travel gear | Ep323 | 9-12-25" here(01:28) - "For packable backpacks, Matador makes ultralight, water-resistant, packable packs. They're pricey, but the build quality is excellent. They can usually be found on sale during Black Friday."(02:44) - Cincha Travel belt - this can securely attach any backpack to your suitcase. Also a tide stain remover pen.(04:11) - Cheap plastic flip flops. Hotel carpets are dark for a reason. They are a breeding ground for all kinds of yuck. Also a small washcloth. ...this is actually a Japanese small towel that is smaller than a traditional American washcloth (closer to a handkerchief).(05:03) - Replenish your toiletry bag when you get home from a trip NOT before the next trip. That way it is always ready to go. And if I have to remove something from the kit, I leave myself a note to remind myself when packing.(06:33) - A camping set of plastic bowl + cup + utensils (bought at an outdoor store)..... several tea bags of caffeinated & decaf tea each.(08:02) - $3 drugstore rain ponchos. They last for a while and can even keep you warm.(08:56) - Osprey travel backpack. Lifetime warranty and YKK zippers. Super comfortable to wear.(09:37) - "For any men looking for great ways to use their Lululemon credits, Lululemon actually has fantastic lightweight travel clothing – ... all my athletic shorts, regular shorts, joggers, pants that I travel with are Lululemon. They're pretty good quality, very easy to pack, and are lightweight, and they look good as well. (The ABC line is my personal favorite but you might find something else fits you personally better)"(10:21) - A cheap lock in my backpack for when I'm at the gym or water park and need to use the lockers. A bottle opener and SIM card tool on the same keychain for the lock key.(10:54) - The biggest side benefit of UK wall chargers: "On a recent trip to Mexico, my friends and I booked a slightly sketchy Airbnb. Since the patio door didn't have a bar, we scattered the UK chargers we had left over from our Cyprus trip as ersatz caltrops and slept soundly, knowing any intruders would face crippling injury if they dared to break in."(11:48) - "I put AirTags or FindMy compatible luggage tags on all my bags. I also have a FindMy enabled passport wallet and glasses case from Satechi — hopefully I won't ever end up in a situation like Greg when he got his backpack stolen in Chile, but even just being able to track things that are easily misplaced can be a total game changer."(12:14) - "One thing I realized nobody mentioned is a travel router. I have been carrying [a tiny router] for several years, and it has been a real lifesaver on occasion. When I get somewhere that has spotty WiFi reception, I try to find a spot where I can get at least a little reception, plug in the router there, and then I have reception in the whole room. (One time, I had it perched on top of an ice machine down the hall when WiFi was out on the whole floor.) It is also handy for sharing one login among everybody."(13:09) - "For luggage, I love the soft-sided Platinum Elite spinner line from Travelpro. .... The Platinum Elite line has lots of nice built-in organizers like compression straps, multiple zippers and velcro pockets, and a zip-in plastic bag for liquids... There's an internal...

Hey there! I'm Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I'm excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I've perfected a day-by-day promo calendar that turns excitement into crazy conversions. I'll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist. Trust me, it's a total game-changer! Plus, I'm throwing in a free Black Friday promo calendar download with all the details to help you kick off your success. Let's jump in and make your Black Friday promotion a massive hit!   00:00 Getting Ready for Black Friday 01:23 Cutting Through the Noise 03:20 The Power of Early Promotions 04:34 Making Black Friday Fun 05:53 Creating Exclusivity and FOMO 07:40 Leveraging Scarcity and Urgency 08:48 Ensuring Immediate Purchases 09:28 Black Friday Magic Bundle 10:42 Conclusion and Thank You  

Special Conditions Podcast Ep. 193 – MEGA EVOLUTION MADNESS In this week's episode of Special Conditions, Adam and Justin dive deep into all things Pokémon TCG — from nostalgic throwbacks to the latest Mega cards hitting the scene. We kick things off with a look at Mega Audino EX from Fates Collide, comparing the old-school Mega Evolution mechanic to the new flashy versions. From there, we explore the brand-new Mega Pokémon set — analyzing artwork, mechanics, and whether these cards will shake up the meta. Check out the official Mega Evolution hub on Pokémon.com here, Justin Basil's full visual list here, and PokéBeach's detailed English card guide here. Of course, we couldn't ignore some strange news… including how the U.S. Department of Homeland Security used Pokémon branding in an ICE raid campaign. Yes, really. Read more about the story and TPCI's official response at PokéBeach Article #1 and PokéBeach Article #2. To wrap it up, we cover product news — like the upcoming Lugia EX and Latias EX Premium Collection (plus the Mimikyu EX and Alcremie EX boxes). Curious why these new stamped promos are stirring debate? Read more at PokéBeach's product preview.

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

Send us a textTrevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!

Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing.In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, sharing surprising results they've witnessed and practical insights for both product and service-based businesses.We explore how Slowvember transforms the customer experience, moving from impulse-driven purchases to intentional decision-making. The discussion touches on whether this represents a broader cultural shift away from constant consumption and toward more sustainable business practices.Key topics include:​Defining slow commerce and its impact on both businesses and consumers​Real results from businesses that have embraced this approach​How service-based businesses can participate in Slowvember​The psychology behind slower, more intentional purchasing decisions​Whether Slowvember signals a larger movement against hyper-consumerismWork with Aubrey: https://stan.store/aubreywestlundWork with Jordan: https://stan.store/thespacesocial

In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You'll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops. Time-Based Notes:4:22 - 2025 Holiday Spending Trends You Need to Know7:13 - What Shoppers Want Now: Value, Connection, and Trust10:42 - Phase 1: Building Buzz with Teasers and VIP Lists13:31 - Phase 2: Driving Sales During Black Friday Week18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs20:23 - Phase 4: Post-Deadline Strategies and January Prep22:02 - Immediate Action Steps to Start in OctoberShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode255

This episode of Brain Driven Brands is a survival guide for founders, media buyers, and creative teams heading into the chaos of Q4. Sarah sits down with Joanna Wallace (VP of Paid Creative @ Bird Dog, formerly HexClad) to pull back the curtain on what it really takes to prep for Black Friday without burning your team out—or losing your sanity. We dig into: ✅ Why burnout hits creative teams hardest in September (and how to stop the slide) ✅ The hidden costs of “just make more ads” during Q4 ✅ How to prep your staff, editors, and assets so you're not scrambling in November ✅ Why organization (not genius ideas) is the real secret weapon for BFCM ✅ The playbook Joanna used at HexClad to survive—and even thrive—during Black Friday If you've ever felt like Q4 is a treadmill you can't get off, this episode gives you the strategy shift (and the permission) to slow down, get organized, and protect your team while still hitting your numbers.

Show Notes: Sales, Scares, Stories, and So Much More! Today's episode is a grab bag of goodness—updates, unboxings, tech tales, sales news, and even a sprinkle of story time. Settle in and enjoy the ride! A Surprise “Welcome to Fall” Sale We kicked off an impromptu autumn celebration with 17% off most products now through Friday, October 3. It's the perfect moment to snag something you've had your eye on — including our latest offering, Audible Adventures. This is our best deal until Black Friday, so don't miss it! Kim vs. iOS 26: A Cautionary Tale iOS 26 has landed, and Kim has quite the hair-raising story about updating her device. Don't worry — it ends well! Tune in for lessons learned and things you might want to watch out for before you tap “Install Now.” AirPods Pro 3: Kim's Big Decision Kim also dives into the AirPods Pro 3 experience with an unboxing clip and first impressions. Stick around toward the end of the episode to hear the unexpected decision she made about keeping them… or not. Chris's Ear Tip Upgrade + A Must-Have Accessory While we're on the topic of earbuds, Chris picked up new ear tips for his AirPods Pro 2. He also scored a bonus accessory in the box that he thinks every earbud owner needs. He'll tell you what it is and why it's awesome a bit later in the show. A Tour of MysticAccessDownloads.com We’ve refreshed the layout of MysticAccessDownloads.com! Chris walks you through the updated site and gives you the lay of the land. You can explore the new design right now. Amazon Smart Oven Update: Plot Twist! Remember our chat last episode about the Amazon smart oven ghosting voice commands? Turns out… it fixed itself! We share what happened and thank everyone who chimed in with your own experiences and ideas. Plus a Few Stories… There are extra tidbits and tales sprinkled throughout this episode, but we'll let you discover those on your own. Thanks so much for listening—we're grateful you're here and hope you find something fun, helpful, or just plain entertaining in this week's mix!

Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked the Fashion Industry, she pulls back the curtain on the grit, resilience, and unfiltered truths behind her journey. Wainwright doesn't just share the glossy wins—she dives into the hard decisions, the fundraising hurdles, and the bold power moves that turned an idea into a publicly traded company with over $1 billion in revenue. With candor and wit, she explores what most people get wrong about building at scale, how to know when it's time to exit, and the real strategies women need to win in male-dominated spaces. Time to Get Real is part playbook, part memoir, and all inspiration—a masterclass from a founder who changed the conversation around luxury, sustainability, and what it really takes to bet on yourself.In this episode, Julie also discusses:Being at a major crossroads and owing it to yourself to start your own businessPioneering circular fashion and making sustainability mainstream in luxuryConfiscasting fake goods Which brands never go out of styleTaking the company public in one of retail's most talked-about IPOsBreaking barriers in fundraising as a woman in a male-dominated spaceWe hope you enjoy this episode and gain valuable insights into Julie's journey and the growth of TheRealReal. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out TheRealReal at www.therealreal.com and on Instagram at @therealrealRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Does Aly like coffee now? Also, what was the biggest movie of the weekend? We talk about Bad Bunny being announced as the Super Bowl Halftime Show performer, the Amazon Black Friday conspiracy theory, and lots more!

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I've grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale.That's right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs.

Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.You'll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.In this episode we cover:Planning and Timeline (00:51)Offer Strategy and Pricing (05:53)Proven Examples and Results (11:54)Campaign Execution Requirements (16:36)Technical Implementation Requirements (17:43)Email Campaign Strategy (20:08) Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I'm pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November.I'll walk you through how I'm using Flodesk (my email service provider) and Showit (my website host) to create smart segments, confirmation pages, and primed audiences that are ready for my Black Friday branding photography offer. This is the same strategy I use with my launch clients, and it's one you can start applying to your own Black Friday prep today.Whether you're a family photographer, a service-based business owner, or someone who's tired of throwing together last-minute sales, this episode will help you:Understand why segmenting your audience months ahead of Black Friday sets you up for successLearn how to use Flodesk to create segments for your warmest leadsSee how Showit can support your email strategy with simple confirmation pagesRead the entire blog post hereResources & Links Mentioned In This Episode▸ Watch the YouTube video version of this training (with visuals!) → YouTube Channel▸ Flodesk (get 50% OFF your first year with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Showit (get 1 month free with my link): https://showit.com/r/40ggld0m▸ Ready to map out and plan your Black Friday for 2025? Get The Simple Black Friday Planning Kit HERE Connect with Dolly DeLong Education

As the holiday shopping season approaches, retailers are competing for attention and ad dollars earlier than ever. Seema Shah shares her take on the trends shaping the retail landscape. She notes that while Black Friday used to mark the start of the holiday shopping season, it's now been pulled forward to October, with Amazon (AMZN) leading the charge with its Prime Days. Shah also points out that despite a pullback in advertising spending by some retailers, big-box stores like Walmart (WMT) and Target (TGT) continue to dominate the ad space, making it increasingly difficult for smaller, mid-size businesses to break through the noise.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Text me Your email for my Booking Link"If you're planning a Mother's Day promo the week before, it's already too late. Studios need to be at least 8 weeks ahead."In this episode, Stephanie Breaux Bradley and I talk about something every studio owner struggles with: planning your year before it runs away from you.We dig into how studio owners can finally stop winging their promotions and start using strategic calendar planning to drive revenue, build community, and keep their members consistent all year long.Stephanie shares examples from her own community events — from football-themed challenges to car shows to candlelight yoga for charity — and how these grassroots promotions worked because they were planned with intention and tied to the local community.We also talk through:• Why being at least 8 weeks ahead on your marketing calendar is the minimum standard for success• How to use local events, health days, and holidays to anchor your promotions• The importance of documenting events right after they happen so you can refine and repeat them next year• Balancing holiday promotions like Black Friday without overwhelming your members• Creative ways to appreciate your staff and members through events and celebrations• How planning provides control, structure, and routine for both you and your communityI also share a sneak peek at Plan26 — my upcoming free resource with World Health Days, seasonal prompts, and planning tools to help studio owners map out their 2026 calendar with less stress and more strategy.If you want to start the new year with a plan instead of scrambling week to week.

Running a business means living in the tension between control and chaos—and this week, Jay and Andrew talk about both. From tariffs and supply chain headaches to the quirks of wire EDM and CO₂ lasers, they explore how  shops adapt when material costs, sourcing, and technology throw curveballs. Along the way, they swap stories about spotless autobody shops, frustrating e-commerce platforms, website crashes, and even backup internet solutions.Whether it's stocking obscure steels, streamlining websites for Black Friday, planning redundancies that actually matter, or rethinking lean practices like “water spiders,” Jay and Andrew show how business owners can navigate uncertainty without losing sight of customer experience.

Stratégie plus avancée Facebook Ads : https://www.youtube.com/watch?v=i1GtYGMmfEoLe Black Friday est l'époque la plus chère de l'année sur Meta : les CPM doublent, parfois triplent. Dans cet épisode de No Pay, No Play, je te montre comment protéger ta rentabilité et capter un maximum de ventes en transformant ton BF en Black November.Au programme- Comprendre la réalité des CPM (pics de novembre) et ce que ça implique pour tes coûts par résultat.- Pourquoi lancer tôt : capter la demande avant le 28, prendre l'avantage  apprentissage, éviter de payer le pic.- Set-up “BF dédié” qui performeNOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouade

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it's Thanksgiving night, and instead of relaxing, you're frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That's what happens when holiday prep falls to the bottom of your to-do list - but it doesn't have to be that way. This episode kicks off my special BFCM Prep Series, where we'll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits. Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

Are the days of product hype, Black Friday rushes, and format innovation behind us? Phillip, Brian, and Alicia hold Shoptalk Fall conversations to the light of agentic culture and predict an increasingly inevitable flattening of tangible novelty. PLUS: Alicia brings on-the-ground insight and breaks down key highlights and impactful sessions from Shoptalk Fall. Peak Format & Innovation SlumpKey takeaways:"Black Friday is every day" has killed the magic of seasonal shopping - constant sales and price monitoring tools have transformed holiday anticipation into year-round algorithmic optimization, stripping away the communal excitement of traditional retail eventsWe're trapped in efficiency over joy - consumers secretly crave the experiential magic of shopping but have locked themselves into frictionless "couch commerce" that prioritizes speed over satisfaction, leaving us operationally optimized but emotionally emptyIn-person retail needs to maintain its experiential advantage - many stores have become fulfillment centers where online order carts block aisles and associates are too busy pulling digital orders to provide the human connection that should differentiate physical retailHome Depot's efficiency wake-up call - Anne Marie Campbell revealed how using sales associates to fulfill online orders degraded in-store service, which inspired the retailer to create a separate team just for fulfilling online orders and ultimately protect the quality of service and experience “Creators are basically the new Black Friday.” – Phillip“It feels like we've come to the end of product…People used to be crazy about TVs as an innovation product. Now, there's no interest at all. You can get an 80” HDTV for $500. We've peaked at the end of format for a lot of these products.” – Brian“‘We're here on earth to fart around.' – Kurt Vonnegut” – Brian LangeIn-Show Mentions:Read our Shoptalk Fall recap on InsidersNew Modes 2025 ReportSalish Matter at the American Dream MallAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Laurent Kretz reçoit Guillaume Escolier, cofondateur de WAX, et Thomas Pedegaye, fondateur d'Email Club. Dans cet épisode sponsorisé, ils délivrent un mode d'emploi pour exploiter au mieux deux canaux CRM complémentaires : l'e-mail et WhatsApp. Alors qu'Email Club s'impose sur le premier canal de CRM, un nouvel outil arrive, WAX, et se voit être un levier complémentaire à ce dernier. Pour cause, une stratégie pragmatique qui a pour objectif de capter les opt-ins et installer des flows qui soutiennent le parcours client. En résultat : une ouverture de 90% dans les 6 premières minutes de lecture, et jusqu'à 20% de récupération sur les paniers abandonnés. Dans cet épisode : 00:00:00 – Introduction 00:05:49 – Pourquoi faire des campagnes WhatsApp ? 00:09:26 – Crash test Black Friday 2023 & ROAS record. 00:14:33 – WhatsApp : cibler les 20% qui génèrent 60 à 75% du CA. 00:17:10 – Collecte d'opt-ins : pop-up mail à WhatsApp. 00:20:03 – Comprendre le Quality score Meta & ses limites. 00:24:07 – Checkout : tracking, expérience client & conversion. 00:28:15 – Le plan de chauffe WhatsApp en 30 jours. 00:34:35 – Back-in-stock & panier abandonné : récupérer jusqu'à 20% de ventes en plus. 00:38:53 – Post-achat WhatsApp : upsell et abonnement. 00:45:54 – Campagnes WhatsApp : early access, co-création.Pour télécharger le guide EmailClub + Wax + Le Panier, laissez-nous votre email dans ce formulaire et on vous l'envoie de suite : bit.ly/lepanier-wax-emailclubEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Slow season doesn't have to mean slow income! In this episode, I'm sharing five creative strategies to help you keep cash flowing even when the inquiries slow down. Whether you're worried about winter sessions drying up or just want to be prepared ahead of time, this episode will give you practical, doable ways to stay profitable all year long.Here's what you'll learn: • How to use Black Friday and holiday gift card promotions to bring in upfront cash • Low-effort ways to boost profits with print sales and referral programs • Creative session ideas that work indoors so you can keep shooting no matter the seasonPress play and let's turn your slow season into a profitable one!I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.