Podcasts about Business marketing

Marketing is a skill I've truly mastered over my years as a business owner. Early on, I realized something powerful: I didn't need to be the best in my industry or have the most perfect product—I just needed to have the best marketing. If you want your business to succeed, you must learn how to effectively communicate with your audience. It's all about getting the right people to know who you are, understand what you offer, and see the value in what you provide. In todays episode, we're talking all about it.   Important Links: Want to save yourself the hassle by running your marketing, website, and entire business on a single platform? Check out my software, Equipt360  Need help creating an offer for your next business venture? Try my bootcamp! Offer Blueprint Bootcamp

Struggling to keep up with content creation? Imagine capturing 200 photos and videos in just 2 hours, enough to fill your content calendar for months! In this episode, we break down the ultimate batch content strategy that helps small business owners maximise their time and stay visible online without the daily stress of posting.Listen in to learn how to: Plan your shoot for maximum efficiency Capture diverse content in a short time Repurpose photos & videos across multiple platforms Stay consistent without spending hours every weekIf you're ready to work smarter, not harder, this strategy will change the way you create content forever!

Beau Brown is the founder of C & H inspection, a family owned and operated home inspection company located in Salt Lake City Utah. Beau started his career in the construction industry with his father and grandfather at the age of 10, building houses and garages all through his teens and early 20's.  He then gained experience leading teams as a Chemical Technician conducting waste clean-ups with hazardous spill response teams. He went to school for a business degree, and you will see that although college was not for Beau business is and he has been able to leverage his business, marketing, and people skills to make C & H inspection one of the most respected home inspection companies in Salt Lake City. Beau has a large presence on social media, and we spent the first half of our time together diving deep into how social media works and how it has helped his business grow. Next, I learned that Beau is a people person, with a strong work ethic and integrity is a field that can be potentially fraught with conflicts of interest.  Since I started my first company offering home inspections, I was particularly interested in how the industry is now managing these conflicts. We ended our conversation talking about a new building code reference app that Beau is helping to launch, that potentially has the power to demystify the building code by putting the answers to code related questions at one's fingertip.Beau Brown on InstagramC&H InspectionsInternational Association of Certified Home inspectors InterNACHIAmerican Society of Home Inspections ASHIHomeowners UniversityCode Pro App

In this episode of Branded, Ben Kaplan sits down with Bridget Evans, the Global Head of Business Marketing at Spotify, to unpack the platform's growing role as a multimedia advertising powerhouse. Bridget breaks down Spotify's evolution from a primarily audio-based brand into a dynamic player in video advertising and podcast monetization.They explore:Spotify's strategic pivot to include more video-first experiences, including video podcasts, music videos, and lyric videos.The award-winning “Spreadbeats” B2B campaign that turned Excel spreadsheets into media channels to reach media buyers in unexpected ways.How Spotify is supporting mid-tier and micro-podcasters through the Spotify Partner Program and new monetization tools.The balance between owned/licensed content and supporting a broader creator economy.Why podcasting fosters deep engagement and trust, making it a unique advertising channel with powerful reach.The future of AI in audio, from content discovery to personalized playlists and DJ experiences.Bridget's thoughts on data-driven marketing, brand storytelling, and why creative opportunities on Spotify are more expansive than ever.Plus, Bridget shares the best career advice she ever got from Gary Vaynerchuk: “Don't focus on being the first—focus on being the best or the most creative.”

This week on The Small Business Podcast for Small Businesses, Farley explores the crucial question every entrepreneur faces: Do you really need a website, or is an online presence enough? She breaks down the different approaches, from DIY builds with hosting and domains to website templates and builders, or hiring a developer for advanced features like booking systems or e-commerce.Not sure where to start? Farley shares expert insights on how to determine the best digital strategy for your business needs. Plus, if you have questions or need guidance, visit the website and submit your queries for personalised support.Let me know if you'd like any refinements! This episode will be a game-changer for small businesses navigating their online space.Want to know more, visit: breakoutservices.co.uk/website-design-hosting-and-supportSupport the show

Nick Lopez is the Founder of LIME Painting, a premium home improvement franchise that's redefining excellence in the painting industry. A first-generation college graduate with a BS in Business Marketing from Michigan State University, Nick launched his first painting company at just 19 years old to pay for college. What began as a summer job […] The post Nick Lopez with LIME Painting appeared first on Business RadioX ®.

“There's going to be times where people are going to doubt you and they might be envious of your success, but I think if you're tenacious and you believe in yourself, that'll get you a long way.” - Taylor Abbett Host Laurie Barkman interviews Taylor Abbett, Co-Founder of JARVIS XR and President of Tailored Marketing Inc. They explore key aspects of entrepreneurial growth, specifically the importance of tenacity and decision-making in facing industry challenges. Taylor shares insights from his career in marketing, detailing the impact of AI on the industry and the shift towards project-based work. He also narrates his entrepreneurial journey, from his upbringing in Pittsburgh to founding his own company, providing valuable advice for aspiring entrepreneurs. The discussion also touches on balancing professional ambitions with personal interests, including future aspirations and hobbies.   Takeaways: Remind entrepreneurs that obstacles are part of the journey and staying tenacious will help them overcome hurdles. Adaptability is important. Be open to pivoting strategies when necessary while maintaining a commitment to the end goal. Encourage viewing failures as learning opportunities that contribute to growth and development. Highlight stories or examples where persistence has led to success, reinforcing the idea that persistence is crucial in entrepreneurship.   Links: LinkedIn: https://www.linkedin.com/in/taylor-abbett-7128ab1/  Website: https://tailoredmarketing.com/   

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of "Cocoon Conversations" on the Career Flipper podcast, I, Jenny Dempsey, take you along on my career journey.  This year, I've committed to opening up about my own career flip, just as I encourage my guests to do. So here we are, in May 2025, and I can hardly believe it's been four months since I started my current day job. It feels surreal to say that, especially considering I was laid off for two years before this.During this time, I've been balancing my full-time job with furniture restoration on the side, dedicating Sundays to it, and squeezing in podcasting and all the related tasks whenever I can. If that sounds overwhelming, it is! Life can be a juggling act, and I know I'm not alone in feeling this way. Scheduling time with friends often feels like a game of Tetris, as we all navigate our busy lives.I've always been the type of person who thrives on variety. I'm the one multitasking—doing laundry while putting away dishes, preparing to record a podcast, creating social media content for my furniture flipping page, and making sure my dog, Dwight, gets outside for a potty break. My brain has always thrived on this mix of activities, and I've been like this for as long as I can remember.Looking back, I've come to realize something significant. For a long time, I believed that work—capital W work—was my identity. I thought it was the only thing I was good at. I didn't believe in taking vacations; if I did, I'd bring my laptop along and continue working. I even had a panic attack in front of a customer service team I was managing because I was so consumed by my job. I poured everything into my work, only to learn the hard way that companies would replace me in an instant. When I was laid off and struggled to find a new job for two years, I was left questioning my identity. Who was I if I wasn't working?I dive into this and more in the episode! Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

Send us a textIn this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you've ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check.Tanhee and I talk about the long game of business, the actual time it takes to build trust with your audience, and how social media isn't the magic solution it's often made out to be. We also share honest truths about funnels, building an engaged email list, and how most inquiries are a result of consistent, strategic visibility over time - not flashy gimmicks.We unpack the idea of serving the 90% of your audience who aren't ready to buy (yet) and how that sets you up for long-term success. We also get super practical with strategies you can implement now, including email marketing, diversifying platforms, and clear messaging.Whether you're just getting started or looking to refine your strategy, this episode is for you.What we cover:Why low-ticket offers aren't the golden ticketThe truth about modern funnelsWhy your messaging matters more than your follower countHow long it really takes to convert a cold leadWhat it means to "serve the 90% and monetise the 10%"How to diversify your visibility (and where to start)Why your email list is your most valuable business assetConnect with Tanhee: Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge whatDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

This week on The Small Business Podcast for Small Businesses, Nisha takes over and delivers a game-changing episode for entrepreneurs looking to up their social media game. She shares her personal experiences as a social media manager, unveils five essential tips for growing your business online, and offers insights that can help you stand out in a crowded digital landscape.If you're ready to boost engagement, reach more customers, and make social media work for your business, this is the episode you need to hear first.Support the show

In this must-listen episode of The Small Business Podcast for Small Businesses, host Farley dives into the crucial topic of self-assessment. Why tackling it early can help you plan for the futureHow this will help you to avoid last-minute stress, and Ensure compliance when Make Tax Digital comes into play. She breaks down the key guidance, shares expert tips, and reveals how the upcoming changes will impact small businesses.Don't let tax deadlines sneak up on you, so get informed, get prepared, and take control!If you're feeling overwhelmed or unsure where to start, book a 1-2-1 session today for tailored support and guidance -> breakoutservices.co.uk/accounts-administration-and-bookkeepingSupport the show

Drawing from his recent experience hosting a solo watercolor exhibition, Michael Burpoe shares marketing strategies that business owners can apply to their own store events. He explains how effective event planning, branding, goal-setting, and multi-channel promotion can enhance attendance and sales for any luxury buying experience.Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.In this episode, we're going to fix that.I'm walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.Shownotes: https://evolveyourweddingbusiness.com/311Want to stop waiting for leads and start booking again? Join Booking Boost for just $1 at evolveyourweddingbusiness.com/bookingboost. Doors close May 11th! ***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Graduation season is here! Excitement is in the air as students prepare for the next chapter, but for many, this transition brings a mix of anticipation and anxiety. As students face uncertainty about their future, mental health remains a top concern. In honor of Mental Health Awareness Month, we're joined by Joshua Mayfield, Interim Program Director of the Resilience in Your Student Experience (RISE) Center at UCLA. With a background in pastoral care and counseling, Joshua shares practical insights on supporting student wellness and overcoming imposter syndrome. He also explores the crucial difference between self-care and self-soothing, and shares how you can make sure your habits are truly helping you thrive. ⁠ Joshua completed his Master of Arts in Theology and Ministry with an emphasis in Pastoral Care and Counseling at Boston College in Massachusetts. He received his Bachelor of Business Administration in Business Marketing at Loyola Marymount University. Born and raised in Long Beach, California, he has always been passionate about people, community, and the ways in which we “do life together”. Seeking more opportunity to serve college students and work in the field of mental health, Joshua gladly accepted a position at RISE where he is so happy to continue community building and walking with college students. To learn more about Joshua and his work, connect with him on IG @risecenterucla or visit his website at RISECenter.ucla.edu.

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998 The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker – dealer, state – or SEC – registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the disseminations of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law.The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America. Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdf Important Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-tax-free-investing-and-retirement-for-legacy-planning

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998 The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker – dealer, state – or SEC – registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the disseminations of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law.The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America. Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdf Important Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-tax-free-investing-and-retirement-for-legacy-planning

Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our "Spotlight on PILMMA" series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will be walking us through some of the bigger mistakes lawyers make along the way. Using videos in your marketing strategy just makes sense. People are regularly searching for videos to summarize complex issues. Google is even starting to prioritize videos in search results. You just have to start doing it. In this episode, we discuss: What types of content to make in your videos Legal and ethical missteps while making videos (so you don't get sued) Cliché tropes to avoid so that you don't blend in with all of the other lawyers Visit Cindy online here: https://cindyspeaker.com/. We'll be at PILMMA Super Summit 2025: https://optimizemyfirm.com/pilmma-2025/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Tanscript:

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998 The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker-dealer, state – or SEC – SEC-registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA, and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the dissemination of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law. The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America.Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdfImportant Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-ira-strategy

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998 The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker-dealer, state – or SEC – SEC-registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security. Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA, and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the dissemination of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law. The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America.Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdfImportant Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-ira-strategy

Are you a newly certified yoga teacher struggling with the confidence to put yourself out there and teach? We've all been there, myself included. Whether you struggle with body-image like today's guest, imposter syndrome or money mindset, today's episode for you. Taylor Lorenz, my friend, colleague, and lead trainer of my Somatic Yoga Life Coaching program, shares her transformative journey from a full-time travel blogger to a confident yoga teacher and somatic coach. Let's discuss the insecurities many new yoga teachers face. Listen and learn:

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker – dealer, state – or SEC – registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security.Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the disseminations of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law.The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America.Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdfImportant Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-moving-from-accumulation-to-distribution-phases-in-planning-for-retirement

Eric E. Liriano, CFP®, is the Principal and Founder of Liriano Wealth Advisory Group, LLC, with over 25 years of experience in the financial planning industry. A graduate of Boston College with a degree in Business Marketing and Communications, Mr. Liriano employs a distinctive macroeconomic approach to wealth accumulation and preservation.He serves a diverse clientele, including business owners, executives, affluent families, and professionals in academia. As a sought-after speaker, he frequently leads financial planning seminars for employees of major corporations, healthcare organizations, and educational institutions.His areas of expertise include estate planning, insurance, investment strategies, employee and executive benefits, and retirement planning. Through comprehensive financial guidance, he helps individuals and businesses secure their financial futures with confidence.Learn more: http://www.lirianowealthadvisory.com/Phone: 617-969-2933Check the background of your financial professional on FINRA's Broker Check.https://brokercheck.finra.org/individual/summary/1905998The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker – dealer, state – or SEC – registered investment advisory firm. The opinions expressed and material provided are for general information and should not be considered a solicitation for the purchase or sale of any security.Investment advisory services offered through Liriano Wealth Advisory Group LLC., an SEC Registered Investment Adviser* located in Newton, MA and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC registered investment advisers by those states in which Liriano Wealth Advisory Group LLC maintains clients. Liriano Wealth Advisory Group LLC may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Liriano Wealth Advisory Group LLC's website is limited to the disseminations of general information regarding its investment advisory services to United States residents residing in states where providing such information in not prohibited by applicable law.The Living Balance Sheet® (LBS) and the LBS Logo are registered service marks of Guardian. © 2005-2023 The Guardian Life Insurance Company of America.Online Terms & Conditions – https://static.fmgsuite.com/media/documents/b73e8f1c-12a6-4dc0-ac5e-b6bb81e5bea3.pdfOnline Privacy Policy – https://static.fmgsuite.com/media/documents/36a04efa-7d6f-4790-89b6-9cbc6de8d003.pdfImportant Disclosures – http://www.guardianlife.com/Disclosures/index.htmCalifornia Insurance ID # OC63111.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-eric-liriano-cfp-principal-and-founder-of-liriano-wealth-advisory-group-moving-from-accumulation-to-distribution-phases-in-planning-for-retirement

Episode summary:In this episode of OnBase, host Chris Moody sits down with Trent Talbert to dissect the 2025 B2B marketing landscape—from evolving ABM strategies to the real reason high-growth companies are struggling despite bigger budgets. Trent shares insights from the newly released AMP25 survey and offers sharp, data-backed guidance on where modern marketers should double down and what they should ditch.You'll hear why personalization is still broken in most orgs, how bold messaging can break through the noise, and why “do more with less” is a dangerous myth. Packed with practical wisdom and a few mic-drop moments, this episode is a must-listen for any B2B marketer looking to elevate their strategy this year.Key TakeawaysOptimism in Goals: A significant majority (80%) of B2B tech marketers are optimistic about achieving their goals this year.  Growth Challenges: Faster-growing companies often face more challenges, requiring a broader approach to marketing.  ABM and Personalization: Organizational silos can hinder effective ABM and personalization. Emerging brands have an advantage in implementing these strategies due to their lack of legacy systems.  Standing Out: Brands can capture attention through bold, creative, and emotionally resonant messaging that balances rational appeals.  Customer Focus: There's a growing emphasis on customer loyalty, lifetime value, and downstream engagement, including onboarding and renewals.  Budget Trends: Most budgets are flat or increasing, but companies are urged to choose either a cost-reduction or growth strategy.  Tactic Stability: The top six marketing tactics have remained consistent, highlighting the importance of executing fundamentals well and creating a coherent customer experience across channels.  Best Moments (00:35) - Trent Talbert's career journey in B2B tech.  (02:39) - The relationship between growth and marketing challenges.  (03:54) - Obstacles to fully leveraging ABM and personalization.  (06:51) - Strategies for brands to stand out.  (10:05) - Budget trends and strategic recommendations.  (14:05) - The importance of strategic focus.  (16:54) - Recommended tools in the intent and personalization space.  (18:05) - Trent's favorite reads and the importance of brand building.Tech RecommendationsDemandbase – ABM + intent toolsMutiny – Website personalizationBooks:The Four Conversations by Blair EnnsPodcasts:Two Bobs Podcast with Blair Enns & David C. BakerReports:April Six Marketing Pulse 2025Blair Enns, Founder, Win Without PitchingApril Dunford, Founder, Ambient Strategy, and positioning expert for tech companiesBob Wright, Founder, FirebrickAnna Powell, RevOps influencer in the B2B spaceAbout the guest:Trent Talbert is a seasoned professional with a strong background in strategy and account management. At April Six, Trent currently holds the position of Head of Strategy for North America. Prior to this role, Trent worked at Doremus as an Account Supervisor, gaining experience in various account executive roles. Trent has also worked in advertising and PR, further showcasing their diverse skill set. With a BS in Business-Marketing from the University of Missouri Trulaske College of Business, Trent is well-equipped to handle the challenges of their dynamic roles in the industry.Connect with Trent.

Dive into the world of user experience with John Chan, an entrepreneur passionate about user experience research and design thinking. Through human centered design principles and a focus on usability, John demonstrates how to create impactful digital experiences that truly resonate with users. His innovative approach to user interaction showcases why he's considered a pioneer in the field.

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it's in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.

This Podcast Is Episode 622, And It's About Identifying Gaps To Improve Your Construction Business Marketing Visibility is essential for your handyman or contracting business for several key reasons. Effective marketing helps your company stand out in a competitive market, and promoting your services can help you reach a wider audience and become known in your community.   Potential customers are more likely to hire someone they have heard about or seen advertised. This credibility is crucial for a service-based business like yours, where customers rely on reputation. Sharing content like the project "before and after," tips, and how-to guides can demonstrate your expertise and help you connect with your target audience.   Many construction businesses are vying for the same residents and homeowners, but active marketing helps you stay relevant, ensuring your company remains top-of-mind for potential clients.    Remember that adaptability is also essential when assessing gaps in your construction marketing. The marketplace is continually evolving, so adjust your strategies according to changing consumer needs, trends, or new services you may offer.   Don't have a whole marketing team? Invest your time and resources wisely. Consider the following areas first: ask yourself these questions, and start tracking and analyzing your results to see what's working and what isn't.    1. Am I identifying and understanding my target audience?  If your messaging doesn't resonate with your ideal clients, it might not be effective.   2. Is my website optimized for search engines, mobile-friendly, and up-to-date? A lack of an engaging online presence can significantly limit your reach.   3. Am I consistently creating and sharing valuable content that showcases my expertise?  Gaps in content marketing can lead to missed opportunities for engagement and brand building.   4. Am I actively engaging with my audience on social media platforms?  If you're not leveraging these channels effectively, you may be missing out on building relationships and community.   5. Are my methods for generating leads diversified?  Relying too heavily on one method can leave you vulnerable if that channel dries up.   6. Am I actively seeking and promoting customer testimonials?  A lack of social proof can hinder potential clients' trust in your services.   7. Am I attending industry events or networking with other professionals? This can be crucial for building connections and referrals.   8. Am I tracking my marketing efforts effectively?  Without analysis, it's challenging to determine what's working and what needs improvement.   By identifying and addressing these gaps, you can develop a more robust construction marketing strategy and build a better foundation of systems and processes that can drive better results. However, time constraints make it challenging to market your services, especially when you're a one-person company.    Many contractors are directly involved in on-site operations, leading to long hours and physical exhaustion. As a result, marketing tasks often get pushed aside. Also, not everyone has the skills to create effective strategies, understand digital tools, or navigate social media.    If you're still following along, the good news is that you've already taken the initiative. Answering the questions earlier is an excellent start. If you haven't done so, learn the marketing basics relevant to your construction business. Online courses and resources can provide valuable insights without requiring extensive time commitments.   First, establish specific, measurable marketing goals to help prioritize efforts. Having a clear focus can streamline decision-making and resource allocation.   Since you might need to invest in professional help in these key areas and high-impact tasks, check which ones you can do and the ones that you need to outsource:   1. Brand Development Establishing a strong brand identity is vital. You need a compelling logo, a brand messaging, and a consistent visual presence across all marketing materials.   2. Website Optimization Many solo construction business owners lack a professional, user-friendly website. Assistance in designing and optimizing a website for SEO can help your website attract more visitors and convert them into leads.   3. Social Media Strategy Navigating social media platforms can be overwhelming. You may need help defining your target audience, choosing the right platforms, and creating engaging content that resonates with your potential clients.   4. Content Marketing Creating informative blog posts, videos, and case studies that showcase expertise can be challenging. You may require support generating relevant content highlighting your projects and industry knowledge.   5. Search Engine Optimization (SEO) Understanding how to rank higher in search engine results is crucial. Assistance with local SEO strategies to ensure you appear in searches within your service areas will do wonders for your marketing.   6. Lead Generation Finding effective ways to generate high-quality leads can be difficult. Look for guidance on using online advertising, networking events, and referrals to attract new clients.   7. Email Marketing Developing an email marketing strategy to stay in touch with past clients and nurture leads is often overlooked. Consider creating effective email campaigns that engage your audience and drive repeat business.   8. Reputation Management Building and maintaining a positive reputation is essential. You may need help managing online reviews, responding to feedback, and leveraging testimonials to build trust with potential clients.   9. Competitive Analysis Understanding the competitive landscape helps contractors like you with positioning. Analyzing competitors' marketing strategies to identify opportunities and threats will set you apart and drive your construction business forward.   10. Networking and Partnerships Collaborating with other industry professionals can lead to new opportunities. For mutual referrals, you may require support building relationships with suppliers, architects, or real estate agents.   What you can do right now? Start small. Implement small marketing initiatives that require minimal time and resources but can still deliver results—for example, posting a project update on social media or scheduling marketing activities in advance using a content calendar. This helps keep marketing efforts organized and ensures content is consistently shared.   Final thoughts   Addressing these gaps can enhance your visibility, attract new clients, and ultimately grow your business. Rather than spreading resources too thin, focus on marketing activities that yield the highest returns, such as building a strong online presence or generating referral networks.   Invest in professional help. If budget allows, consider hiring freelancers or marketing agencies to handle tasks like website design, SEO, or social media management.    We support contractors like you with Marketing, Accounting, and Production. Whether you're just starting or a seasoned veteran, we are here to help. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

Today on The Career Flipper, host Jenny Dempsey is chatting with Michael Mattson, whose career journey is a perfect example of how small, intentional shifts can lead to massive transformations. Michael started out as a mail carrier, delivering letters door to door—and yes, getting to pet all the dogs along the way! But beyond the friendly pups, he saw firsthand the importance of both customer and employee experience, which set him on a path of discovery and career growth.With a high-empathy mindset, Michael made small leaps that took him from the frontlines of the postal service into a corporate customer experience role, and eventually across the country to become the Manager of Customer Experience for a global organization. He now also serves on advisory boards for multiple CX organizations, helping shape the future of the field.In this episode, we dive into:The power of mentorship and why you shouldn't be afraid to lean on your networkWhy employee experience matters just as much as customer experienceThe importance of finding the right workplace culture for long-term happinessHow small, calculated risks can open unexpected doorsThe delicate balance between career ambitions and personal passions—and why Michael chose to keep photography as a creative outlet rather than a jobHow embracing vulnerability at work can strengthen professional relationshipsMichael's story is a reminder that career changes don't have to happen all at once—sometimes, it's the little shifts that add up to something big.Connect with Michael

Does YouTube intimidate or confuse you? Yeah, it confuses most of us. Recently one of my 300-hour graduates emailed in asking about all things YouTube. Rather than just respond to her email and answer her questions, I thought everyone could benefit from this conversation. Let's discuss the intricacies of building a successful YouTube channel and the importance of consistent content creation. Not only will I give you the inside scoop of how I use YouTube in my business, but I'll analyze my students channel and how she can optimize as well. If you have a YouTube channel you are not going to want to miss this one! Pull back the curtain on YouTube and discover:

How can a communications plan transform your business outreach? Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you're a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today's digital landscape.   What You Will Learn Why a communications plan is more than just a marketing budget. How to match your message to the right platform and audience. Simple tools to streamline your communication strategy. The power of blogging for lasting business impact. Key Topics Discussed Platform Demographics: Where do your customers really hang out online? Message Tailoring: What works on LinkedIn won't fly on Facebook—why? Aggregators vs. Intentionality: Are you sabotaging your reach without knowing it? Blogging as a Power Tool: How one piece of content can fuel everything else. AI in Marketing: Can tech like ChatGPT or Meta AI save you time? Show Resources and Links Overlap Podcast Website: Download the free Communications Plan eBook at overlaplife.com. Quotes "The words that you say matter to get the numbers." – Keith Glines "One well-written post beats a hundred every time." – Keith Glines "A blog is the most powerful tool you have SEO-wise." – Keith Glines Conclusion A communications plan isn't just about posting more—it's about posting smarter. Sid and Keith break down how intentional messaging can connect you with the right people, on the right platforms, at the right time. Take their advice: craft a plan, use the tools available, and watch your impact grow.   Sponsor Spotlight Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com. Content Fresh: Transform your social media growth with Content Fresh's proven strategies at contentfresh.com. Roadmap for Growth: Chris Francis and Rick Miller's course helps small businesses scale smart—check it out at treebusiness.com. C2 Wealth Strategies: Wes Cody and his team provide personalized financial planning for your future at c2wealth.com.

Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

Thanks for listening!Gordon discusses three rock star biographies that offer insights into marketing and business. He recommends "Kiss and Sell" by C.K. Lendt, which covers Kiss's reunion and rebranding efforts; "Twisted Business" by J.J. French, detailing Twisted Sister's journey and business lessons; and "MTV Famous" by Pete Evick, which explores the hard work behind building a music career. Gordon emphasizes how these books provide unique perspectives on marketing, branding, and the music industry's business side.

Chris Troka helps solopreneurs and small businesses save time, nurture leads, and scale through smart marketing and efficient automation. With a background in building an award-winning Wedding DJ business, Chris specializes in leveraging automation and the buyer's journey to drive growth. LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/ Website: https://christroka.com/ Facebook Group: https://www.facebook.com/groups/4190977887795656 Cody's content: https://linktr.ee/cjones803 #podcast #purewisdompodcast #personalgrowth #motivation #mindset #facingfears #selfidentity #inspiration #selfimprovement #psychology #entrepreneurship #fitness #fitnessmotivation #business #career #dating #relationships #lifecoach #healthandwellness #workout #coaching Disclaimer: Any information discussed in this podcast is for entertainment purposes only and is not intended to act as a substitute for professional, medical, legal, educational, or financial advice. The following views and opinions are those of the individual and are not representative views or opinions of their company or organization. The views and opinions shared are intended only to inform, and discretion and professional assistance should be utilized when attempting any of the ideas discussed. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for comments generated by viewers which may be offensive or otherwise distasteful. Any content or conversation in this podcast is completely original and not inspired by any other platform or content creator. Any resemblance to another platform or content creator is purely coincidental and unintentional. No content or topics discussed in this podcast are intended to be offensive or hurtful. Pure Wisdom Podcast, LLC, its host, its guest, or any company participating in advertising through this podcast is not responsible for any misuse of this content.

Ever wished you could zip back in time and whisper some much-needed advice into the ear of your past self? It could have saved so much time and heartache! As you can imagine, there have been many lessons I've learned over the past eight years since I started my coaching business, and today I'm sharing with you the top 8! This story begins back in 2017, after the birth of my daughter, when I made a promise to myself that I would have a business by the time my maternity leave was finished. Yep - building a business with a brand-new baby in tow and an active 3 year old tearing around the house! That was a challenge - and one I was determined to conquer. My aim was clear: craft a business that allowed me to break free from the corporate grind, enjoy time with my kids, travel whenever I wanted and make an impact by helping others. Even with 20 years of marketing and brand building behind me, it was not the easy path I had imagined! I found myself on the entrepreneurial rollercoaster and had my fair share of fails as well as some incredible wins. There's even a year when we took the kids out of school and went caravanning around Australia for 9 months, seeing the most remote and beautiful parts of the country - and my business grew while I was snorkelling and sipping wine at gorgeous vineyards. Looking back, I wish there were things I could have discovered sooner. I'm sharing just a snapshot of my top lessons with you here in this episode, in the hope that you don't have to live through some of the experiences I did to learn them! Here's a sneak peek into the gems we explore in this episode: Why is entrepreneurship a journey of personal development? I explore how becoming your own boss is a wake-up call to personal growth and self-discovery. What could you be doing wrong with your offer? Learn the vital lesson that a phenomenal service doesn't sell itself if no one wants it. How crucial is positioning yourself as an expert? Uncover why without clear expertise in a niche, you're missing out on potential clients who simply can't see you. Value – what are you really worth? I discuss how undervaluing your services impacts not only your income but also your client relationships. And finally, what's the truth about overnight success? Spoiler: success doesn't pop up overnight, so let's bust that myth and learn why patience really is a virtue. So if you're ready to skip a few steps on your own path and dig into lessons that could accelerate your journey, take a listen! Let me know which ones resonated with you most! Send me a note on Instagram @jessica.osborn ------------------------------------------- FREE MINI CLASS “How To Attract High-Paying Clients & Grow To Multi-6-Figure Years in Part-Time Hours” https://www.jessicaosborn.com/5keysvideo ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... About your host: Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you be the Go-To Authority in your niche and attract premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Follow on Instagram or Threads: https://instagram.com/jessica.osborn Follow on LinkedIn: Https://linkedin.com/in/jessicaaosborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach ......................................................

Struggling to get more clients for your cleaning business? In this episode, Mike Campion and Jackson Pinkoski share the three key traits of successful marketers. Learn why patience and persistence matter more than the perfect ad campaign and how small adjustments can lead to big wins over time. Mike also shares real success stories, including how one business owner stayed committed and saw incredible results. If you're ready to stop guessing and start growing, this episode is for you! Tune in now and take your marketing game to the next level. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

 We made it to Episode 300! I am beyond grateful for every listener who has joined me on this journey. With 70 solo episodes, 220 guest interviews, and listeners from over 100 countries, this podcast has grown into an incredible community of passionate photographers. Thank you for your support, engagement, and commitment to growing your photography businesses with me!In this milestone episode, I reflect on my 42 year journey—from my background in wedding and family photography to coaching and producing this podcast. I highlight some of my most popular of 70 solo episodes with insights on in-person sales, overcoming fears, setting boundaries, and the power of positive thinking. Plus, I touch on key marketing strategies like networking and targeted promotions to help you grow your business.Here are the episodes I invite you to revisit. Scroll to the bottom for my entire list of topics I shared over the last almost 6 years.Episodes 294 & 296: In-Person Sales – My #1 topic! Learn how to sell wall art and albums while serving your clients at the highest level.Episode 7: Selling Psychology – Key sales tips from my days selling makeup—use the right words, sell results, and get the sale in the moment.Episode 117: Are You Good Enough? – Taming those inner critiques Episode 137: Making the Phone Your Best Friend – How to book clients with confidence and talk about pricing the right way.Episode 179: Feel the Fear and Do It Anyway – Why fear holds us back and how to push through it.Episodes 105, 109 & 212: The Four Agreements in Business – Game-changing mindset shifts for business success.Episode 273: Setting Boundaries – Teaching clients how to treat us and knowing when to walk away.Episode 290: Abracadabra-Using the power of attraction and focus in businessMarketing tips on how to move away from social media and get out into the communityThat's a wrap on Episode 300! I'm so grateful for all of you who listen, share your feedback, and support this podcast. As long as I keep getting great guests and amazing responses, I'll keep this going—it's my way of giving back to our industry and helping you thrive.If you want to make the most of these episodes, check out the transcripts (on Apple Podcasts, you can even copy and highlight key insights!). And of course, be sure to explore my solo episodes and guest interviews for more valuable lessons.Thanks again for being part of this journey. Episode 301 is coming next week, and it's a good one! Wishing you an amazing spring—or whatever season it is when you're listening. See you next time! Your pal, Luci Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubePS…Here is a list of my solo episode topics:290 Abracadabra…positive thinking285 Psychology of Motivation282 transforming limiting beliefs into success278…resistance…277 purse shopping and luxury273…setting boundaries269 handling objections261 263 265…10 big marketing ideas257…communicating values…6 ps256 doing your best252…getting natural expressions from kids246 the power of specializing243 taming your fears and unfolding more joy241 posing strategies and planning portrait sessions236…wedding day success230…money tips and strategies228…hot leads from business partners214 216 218 220 222 224 7 steps to attract ideal clients212 the 4 agreements in business210 starting your business!207…honoring the history and importance of portraiture204 no more starving artist199 speaking live to grow your business 194…magic to manifest ideal clients190 best year yet success plan179…feel the fear and do it anyway 174…luci tells her success story170 go, wait or stop…when to make changes162…photo business success secret at events156 5 love languages in business152…secrets to selling wall portraits148…gathering economic storms0. affiliate marketing137…making the telephone our best friend133…marketing from the inside out…success starts from inside127 framing tips122…starting your business…117…are you good enough?113…getting organized105 109 four agreements97… Luxury93 …natural light80…money mistakes gopher hole76 personal grown and business 73 website tips69 no more starving artist63 value of contests and competitions59 challenges all new photography business face54 getting stuff done48 self motivation and self discipline44 serving and thriving…12/31/2019…branding12/3/19…resistance (replay above)10/15/19…10 ways to ruin a great sale17 IP8/6/19…seven dollar donut7/2/19 12 tips from selling makeup6/11/19 your to-do list

In this episode of Eight by Kate, host Kate Elfatah dives into why ditching the facade and embracing authenticity is your business's secret weapon. In a world filled with picture-perfect, overly polished content, consumers are craving something real.Kate shares eight powerful strategies to infuse authenticity into your digital marketing—without sacrificing professionalism. From showing your human side and telling your story to embracing imperfections and engaging in genuine conversations, these tips will help you build trust and connect with your audience in a meaningful way.

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics. Today we discussed: [00:00] Opening [00:09] Introducing Jim Squires [00:56] How Does Reddit Differ From Other Platforms? [04:20] Impact of Search on Reddit [05:54] Best Practices for Businesses on Reddit [08:17] How Does Advertising Fit in on Reddit [10:52] Getting Organic Reach on Reddit [13:05] Small Business Mistakes on Reddit [15:47] How to Measure Success on Reddit [18:34] Meeting People Where They Are More About Jim Squires:  Check out Jim Squires' Website Connect with Jim Squires on LinkedIn Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Isabelle Guarino is the Chief Operating Officer of Impact Housing Group and a leading trainer at the Residential Assisted Living Academy. With a background in Business Marketing and Communications, including experience at Walt Disney World and two Fortune 500 companies, Isabelle has become a dynamic leader in business development and operations. She has been instrumental in launching major industry initiatives such as the RAL National Convention, Recovery Housing Academy, and Pitch Masters Academy, driving success across Impact Housing Group's companies. A 2x Best-Selling Author of Living Legacy and host of the Young Boss Podcast, Isabelle is widely recognized for her expertise. She has been named a “Future Leader in Senior Housing”, one of the “Top Senior Housing Influencers Under 30”, and among the “Top 5 Disruptive Entrepreneurs Going Into 2023.” Featured on platforms like Bigger Pockets, The Wealthy Way Podcast, and Sales Disruptors, she is a sought-after speaker and coach for Residential Assisted Living, helping thousands of investors and entrepreneurs “Do Good & Do Well.” Isabelle's mission is to positively impact 10,000,000 people through Residential Assisted Living by continuing her father's legacy. As the nation's top coach and trainer in RAL, she shares her insights nationwide, empowering young professionals and seasoned leaders alike to succeed in business, leadership, and personal growth while creating lasting social impact.   During the show we discussed: Senior Housing Is A Profitable Business Due To Rising Demand And Demographic Trends. Choosing The Right Property And Location Is Key To Success. Starting Requires Significant Investment, With Various Funding Options Available. Prior Experience In Real Estate Or Healthcare Is Helpful But Not Required. Legal And Licensing Requirements Must Be Carefully Managed. Growing Demand Ensures Long-Term Business Opportunities. Smaller Homes Offer Personalized Care And Simpler Operations. Rising Care Costs Increase Profitability. Common Challenges Include Regulations, Staffing, And Marketing. Hiring And Retaining Quality Caregivers Is Essential. Strong Marketing Attracts And Keeps Residents. Effective Management Enables Hands-Off Operations. Streamlined Systems Ensure Steady Cash Flow. Scaling Requires Strategic Planning. Senior Housing Provides Financial Security And Benefits Communities.   Resources:  https://residentialassistedlivingacademy.com/  

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1606: Kate Erickson breaks down the essential building blocks of a brand, from establishing brand attributes and crafting a positioning statement to developing a distinct voice and key messages. Whether you're starting from scratch or repositioning your brand, these insights will help you build a brand identity that truly resonates. Read along with the original article(s) here: https://www.eofire.com/part-1-building-your-brand-pyramid/ Quotes to ponder: "Your brand isn't what you say it is. Your brand is ultimately defined by what people think and how people feel when they see or hear your company's name." "Building a brand is making a promise to the public about your business and establishing the core values that you will live and practice in your business every day." "Your voice should add clarity, volume, emotion, these are also some things that will affect how people think and feel about your company." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Remodelers on the Rise, Kyle Hunt covers key strategies for remodeling business success, from marketing and sales tactics to financial management and pricing updates. He shares insights on improving work-life balance, increasing lead conversion, and making smart business decisions. Plus, he answers live listener questions and discusses the importance of accountability, goal-setting, and cutting unnecessary expenses. Tune in for practical tips to keep your remodeling business thriving in 2025! ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! ---- Takeaways Reflect on what's working and what's not in your business. Take time to assess your work-life balance and make improvements. Regularly check your financial health and consider cutting unnecessary expenses. Adjust your estimating practices to increase project pricing. Focus on consistent marketing efforts to improve lead quality and quantity. Seek encouragement and accountability from peers or coaches. Don't put off hard decisions that could impact your business. Curiosity is key to better communication and leadership. Always ask follow-up questions to engage effectively with your team. Summarize what you understand to ensure clear communication.

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn: How to transform your contracting business into a premium brand The role of relationship building in the luxury market Practical steps to improve client communication and experience Why hosting exclusive client events can be your best marketing strategy If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction's website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us:

Subscribe to the show and get weekly tips from Tanya on how to grow & optimize your business. What happens when a traditional sales expert, who swore by old-school, belly-to-belly marketing, finally gives online business growth a chance? Massive breakthroughs. In this episode, I'm shining a spotlight on two of my incredible clients, Angel & Paul, who have been absolutely crushing it in their business. But here's the twist—Paul was very skeptical about scaling a business online. He believed in the power of personal connections and worried that automating systems would take away the human touch that had built his success. Fast forward to today… and he's a true believer in digital marketing, automation, and smart systems that enhance personal relationships rather than replace them. Angel & Paul have built a thriving business by combining old-school relationship marketing with modern automation strategies, and in this episode, they're sharing exactly how they did it.  You'll hear: The mindset shift that turned Paul from a skeptic into an automation advocate The key strategies they used to scale their business online without sacrificing personal connections How they built Lion Pride Academy to streamline their systems and create more time freedom The biggest takeaways from my mastermind event that helped them level up If you've ever worried that automation might take away from your business rather than help it grow, this episode will change the way you think.   START HERE | Learn more about the different ways Tanya can help you in your business. Whether it's starting an online business or growing the one you have: https://www.tanyaaliza.com DIGITAL CREATOR STUDIO | Digital Creator Studio transforms how entrepreneurs build and grow online, combining excellence in automation with simplicity. Our all-in-one marketing platform delivers a proven path to growth with intelligent systems and proven training, giving you the freedom to focus on what you do best. https://digitalcreatorstudio.com MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more:  https://tanyaaliza.com/amazon  CONNECT ON INSTAGRAM: https://Instagram.com/tanyaaliza  CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback. Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.

This episode covers:In this episode, we discuss the importance of small, consistent changes, the benefits of reducing unnecessary stress in daily life, why starting your day with healthy habits matters, and so much more.Alexandra Elman is more than an entrepreneur; she's a pioneer in wellness, with a background that spans over 20 years in industries like non-toxic beauty and artisanal coffee. She has put her Business Marketing degree to work as co-founder of the clean beauty brand Base Coat and as an executive in various high-profile roles solidifying her expertise in both wellness and business. Today, Alexandrea leads Alexandrea's Simple Pursuit and advocates for community-driven, holistic health through her work, coaching, and the Pursuit of Health series.Links mentioned during this episode:Ali's Website: https://alexandreaspursuit.com/Ali's Instagram: www.instagram.com/alexandreas_pursuitLyons' Share Instagram: www.instagram.com/thelyonsshareJoin Megan's Newsletter: www.thelyonsshare.org/newsletter

In this episode, Keith Kalfas and Mack explores the challenges and strategies of balancing lawn care and landscaping services. It features a discussion between two lawn care business owners on the benefits and fears of transitioning to landscaping, focusing on how to streamline services and manage both effectively. They discuss how to schedule and price recurring maintenance, charge for additional services like shrub trimming, and ensure steady revenue without overwhelming their small crew. The conversation emphasizes the importance of a consistent, stress-free approach, customer loyalty, and the value of confidence in business operations. They also touch on the influence of sports on handling rejection, the significance of Google for marketing, and the emotional aspects of running a business. Inspirational anecdotes about overcoming challenges and keeping a positive, confident mindset round out the dialogue.   " If you don't get on Google, you are shooting yourself in the foot. You're really killing yourself. If you talk confidently, then you can charge anything."  - Mack Topics Covered: Lawn Care vs. Landscaping: Can You Do Both? Transitioning and Structuring Services Pricing and Customer Management The Power of Confidence in Business Marketing and Reputation Handling Challenges and Embracing Company Culture Community and Personal Growth Key Takeaways Team Resilience and Positivity: The ability to laugh about difficult situations, such as being soaked after a rainstorm, indicates a positive and resilient attitude among team members. This kind of environment can foster a supportive and resilient workforce.   Emotional Fulfillment: Working together in demanding conditions can lead to emotional fulfillment and a sense of accomplishment. The hardships shared build stronger connections, making the work more than just a job but an enriching experience.   Shared Experiences Foster Trust: Trust is built through shared experiences and overcoming obstacles together. When team members know they can rely on each other in adverse conditions, it strengthens their overall bond and trust in one another.   Cultural Significance of Teamwork: The repeated reference to tribal importance suggests that teamwork in this industry goes beyond practical collaboration, encompassing cultural and personal significance. This cultural aspect underlines the depth of connections formed within the team.   Connect with Mack Podcast: On the Attack with Mack Podcast Podcast: Lawn Care Power Moves Youtube: Mack Landscaping and Lawn Care   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites: 

Paul Jamison sits down with marketing expert Chris Lonergan from Footbridge Media to discuss the strategies and pitfalls of small business marketing in 2025, offering actionable tips to help lawn care and landscaping entrepreneurs attract more customers and grow their businesses. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/