Podcasts about HubSpot

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes.

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello

In this episode, we sit down with Bill Barlas, Co-Founder and Solution Architect at Quick2Bid, a fast-growing system integrator specializing in CPQ solutions for mid-market manufacturers and enterprise service providers. With over 10 years of CPQ experience, Bill shares his unique journey—from working on his first CPQ project at a plumbing company using Blueprint CPQ (now Xait CPQ) to building a consulting firm that tailors every solution from the ground up. We dive into: How Quick2Bid balances Xait CPQ, HubSpot CRM, and PandaDoc to deliver high-impact quoting solutions Why demand for product configuration on HubSpot is surging—and how they're meeting it The top 3 business drivers for CPQ buyers today: quote velocity, quote accuracy, and faster onboarding The shift away from Salesforce CPQ—and what customers are looking for instead Where AI fits into CPQ workflows (and where it doesn't) How Quick2Bid delivers projects—time & materials for CPQ, fixed price for HubSpot Plus, we get personal: Bill opens up about his martial arts practice, homeschooling his three kids, and how his mother and Kevin Geraghty (Blueprint CPQ co-founder) helped shape his career. If you're selecting a CPQ solution or want to understand the evolving CPQ landscape—from 2D visual quoting to AI-driven insights—this episode is packed with real-world insights and practical takeaways.

Ready for a better commission tracking solution? Don't miss our episode featuring suggestions on tracking your hard-earned commissions.   Register for your FREE RitterIM.com Account   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: AHIP Test Tips and Tricks for Medicare Certification Building the Foundation for Success ft. Roy Snarr Four Reasons Why Ritter Should Be Your FMO Insurance Agency How to Avoid Using Elderspeak Operating From a People-First Mentality ft. Scott Zimmerman The Best Appointment Schedulers for Insurance Agents The Difference Between Medicare & Medicaid: What That Means for Insurance Agents The Ultimate Agent Resource List Pt. 3: Staying Organized What Are Agents Responsible for Under HIPAA?   References: “Agencybloc Commissions Management.” Agencybloc.Com, AgencyBloc, www.agencybloc.com/commissions-management/. Accessed 10 June 2025. “AgencyComp Commissions Tracker.” Agencycomp.Com, AgencyComp, agencycomp.com/. Accessed 10 June 2025. “Commissionly Sales Commission Software.” Commissionly.Io, Commissionly, www.commissionly.io/. Accessed 10 June 2025. “Excel Help & Learning.” Support.Microsoft.Com, Microsoft Support, support.microsoft.com/en-us/excel. Accessed 23 June 2025. “Excel Quick and Simple Charts Tutorial.” YouTube.Com, YouTube, www.youtube.com/watch?v=TfkNkrKMF5c. Accessed 23 June 2025. “How to Create a Chart in Microsoft Excel: Step-by-Step Guide.” wikiHow.Com, wikiHow, 31 Dec. 2024, www.wikihow.com/Create-a-Graph-in-Excel. “How to Create Excel Charts and Graphs.” Blog.Hubspot.Com, HubSpot Blog, blog.hubspot.com/marketing/how-to-build-excel-graph. Accessed 23 June 2025. “Medicare Marketing Guidelines.” CMS.Gov, Centers for Medicare & Medicaid Services, www.cms.gov/medicare/health-drug-plans/managed-care-marketing/medicare-guidelines. Accessed 23 June 2025. “Medicare PRO CRM.” Medicareproapp.Com, Medicare PRO, www.medicareproapp.com/. Accessed 10 June 2025. “Radius Agency Management System.” Radiusbob.Com, Radius, www.radiusbob.com/. Accessed 10 June 2025.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/    Not affiliated with or endorsed by Medicare or any government agency. 

Kieran Flanagan is the CMO at HubSpot, where he's led the transformation of their growth strategy from SEO-led to multi-channel and AI-powered. Formerly SVP of Marketing, he helped scale HubSpot's user base to millions and revenue past $2B. Before HubSpot, he drove breakout growth at Marketo and Salesforce. Kieran is one of the most respected voices in SaaS marketing and a pioneer in growth-driven content strategy. Agenda: 00:03 – The Death of Growth Teams? Kieran's Wild Prediction 06:44 – AI Innovation Pods: The New Org Structure for Startups 10:18 – Email Personalization That Tripled Conversions 13:21 – From Software Budget to Labor Budget: The Shift is Happening 16:35 – The Big Lie: Why Autonomous Agents Still Suck 19:24 – The Secret Sauce Behind HubSpot's Email AI Stack 21:44 – Segment-Based Marketing Is Dead. Enter Micro Audiences. 24:15 – Content Collapse: Why Google Organic Is Getting Torched 30:52 – The Future of AI SEO: 1 Product, 100 Pages, Infinite Prompts 33:16 – Memory = Moat: Why ChatGPT Is Becoming Unbeatable 35:46 – Prompt Engineering is the New Coding: Here's How to Win 41:03 – The Death of the Middle Manager Marketer 46:17 – OpenAI vs. Anthropic: Kieran's $400M Bet 48:00 – Europe Is Falling Behind: The Harsh Truth on Regulation 52:39 – CMO Playbook 2025: Micro-Audiences, Creator-Led, AI at Scale    

This week Robert flies solo (Joe's busy revolutionizing dairy on the blockchain) to ask a question:  What if slower is the new smarter? After riffing on OpenAI's burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix's “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life. Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forward, just 100 percent Robert. Press play, don't skip the intro, and discover why a little resistance might be your brand's unfair advantage. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Helen Russell, Chief People Officer at HubSpot, joined us on The Modern People Leader. We talked about how HubSpot is fostering an AI-first culture, why belonging is so important right now, and what HR leaders can do to move fast without losing their humanity.---- Sponsor Links:

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg Ep. 342 How can you build a robust ideal customer profile with A ?   Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your sales and competitive battlecards, and scale customer interviews so you're always on the pulse of what your market needs most.  Mentions Rachel Leist https://www.linkedin.com/in/rleist/ Claude https://claude.ai/ Genspark https://www.genspark.ai/ Outset https://landing.outset.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

SaaStr 810: AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO Rob Giglio Join John Gleason, founder and managing partner at Success Venture Partners, as he interviews Rob Giglio, Chief Customer Officer at Canva. Rob shares his extensive experience leading customer success, sales, and go-to-market functions at top companies like HubSpot, DocuSign, and Adobe. In this episode, Rob delves into his strategic approach to scaling Canva's enterprise business while maintaining the company's unique customer-centric culture. He also discusses the integration of AI to enhance customer experiences and how value-driven customer journeys underpin Canva's growth. Perfect for aspiring CCOs and anyone interested in the intersection of customer success and sales.   00:00 Introduction and Guest Welcome 00:29 Rob's Role and Responsibilities at Canva 03:11 Career Journey and Mentorship 07:17 Building Enterprise at Canva 14:20 Customer-Centric Approach 21:42 AI Integration at Canva 24:36 Conclusion and Final Thoughts     ---- This episode of the SaaStr podcast is sponsored by: get.tech The best .coms are taken or overpriced. So you settle on a workaround domain for your website. Don't compromise. Get a clean, sharp .tech domain that instantly says: this is a tech startup. Grab yours at get.tech/saastr or via domain registrars like GoDaddy. ---- Hey everybody, SaaStr AI's next stop takes us to London on December 2nd and 3rd! It's Christmas with SaaStr and 2,000 of the best SaaS and AI leaders.    The biggest names will be there. The best networking.    Early adopter tickets are selling faster than we expected. So don't wait. With only 5 months until the event, we expect this year's SaaStr London event to sell out to capacity.    Use my code jason20pod for exclusive savings. Get your tickets now at podcast.saastrlondon.com or use code jason20pod at checkout.   SaaStr AI London – where SaaS Meets AI in London. See you there.

Nick Clason breaks down the battle between Done-for-You and custom church social media—and why your ministry might need both. Discover how a hybrid ministry strategy saves time and amplifies your church's voice. This episode unpacks it all and points you to the ☀️SUMMER Social Pack—the perfect combo of polish and personalization. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they're building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott LimitedHayley Monteiro, Head of Media Implementation, Omnicom Media Group AustraliaListen now to discover how they're connecting the dots between data and results.

Send us a textTech leader and autistic advocate Shea Belsky joins April Ratchford to discuss neurodiversity in the workplace, self-advocacy in college, and building inclusive startups. Shea opens up about his journey from Cornell to HubSpot, co-founding Mentra (a platform for neurodivergent hiring), and what it takes to lead authentically while autistic.We explore:Navigating accommodations in higher educationFounding a startup for autistic job seekersWhy communication differences are leadership strengthsLearning from failure and choosing visibilityEmpowerment beyond masking

Most GTM teams are stuck in a 10-year-old playbook — Anthony Enrico, Founder and CEO of LeanScale, shows how to break the cycle. Previously Head of RevOps at Boast.AI, where he helped scale the company past $20M ARR, Anthony now advises and enables dozens of founders and revenue leaders to engineer growth without burning headcount. He also shares how they help high-growth startups scale RevOps with a lean, efficient GTM motion. Specifically, Anthony discusses:(05:25) Startups replace brute-force growth with RevOps to boost revenue per FTE.(15:49) Most teams underinvest in the brand despite its long-term impact.(20:29) Use a data warehouse — not your CRM — for unified reporting.(25:18) Clay transforms RevOps with scalable, integrated data enrichment.(30:48) Default uses AI to route leads and trigger workflows across tools.(35:42) Amplemarket targets fundraisers and job changes with precise outreach.(40:28) AI is most effective when humans fine-tune for quality and authenticity.(44:44) Early days are easiest — scaling means harder niches and messaging.(54:46) Bootstrapping forced them to hire fewer, better people and build processes early.(01:03:33) A solo GTM dashboard tracks pipeline, ops and conversion rates.Resources Mentioned:Anthony Enricohttps://www.linkedin.com/in/anthonyenrico/LeanScale | LinkedInhttps://www.linkedin.com/company/leanscale/LeanScale | Websitehttps://www.leanscale.teamAmplemarkethttps://www.amplemarket.com/Clayhttps://www.clay.com/Ocean.iohttp://ocean.ioDefaulthttps://www.default.com/ChurnZerohttps://churnzero.com/Riversidehttps://riverside.fm/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RevOps #GTMstrategy #B2Bgrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

En el mundo de las ventas, muchas veces el problema no está en el producto ni en el precio, sino en el proceso. Jorgito Closer, conferencista internacional y formador de equipos comerciales en más de 15 países, lo tiene claro: “El error más común está en crear el producto y salir a vender sin tener claridad dónde está nuestro cliente ideal y qué dolor prevalece en nuestra audiencia”. Según él, no dedicarle tiempo a construir un buyer persona limita las posibilidades de crear una comunicación y una oferta que realmente cierre ventas. En lugar de enfocarse en cómo transformar con su producto, muchos emprendedores arrancan con la obsesión de ganar dinero. “Mucha gente comienza con la idea de pensar en cómo ganar dinero más que en cómo va a transformar su producto”, advierte. Pero el verdadero cambio ocurre cuando entendemos que vender no es empujar, sino conectar. “Manipular es ofrecerle o meterle por los ojos al cliente un producto que no necesita, a través del miedo y plazos. Y la persuasión es a través de mensajes positivos, donde sabemos que ese cliente necesita nuestro producto”, resalta nuestro invitado. En su metodología, la empatía juega un papel central. “Hay personas que compran en automático y otras que necesitan de la ayuda de una persona, por eso es muy importante la empatía con el cliente”, explica. Jorgito no solo entrena habilidades técnicas, también enseña a conectar con las personas: “Les debe gustar escuchar nuevas historias todos los días, porque es desde ahí desde donde transmito mi energía y emoción”. Uno de los gestos más simples (y más olvidados) es humanizar el trato. Jorgito lo resume en una regla práctica: “Tengo una fórmula, y es nombrar al menos tres veces a tu cliente, di una vez ‘por favor' y ‘gracias'. Eso es elevar la confianza con el cliente”. Claro que para que todo esto funcione de manera sostenida, hay que tener estructura. “Es indispensable tener un CRM… He utilizado mucho Trengo, Zero, Whaticket, Hubspot y Kommo. Hay distintos CRMs para organizar el seguimiento y tener control de los clientes que van a llegar. Debes tener organizado todo por etiquetas”, subraya nuestro experto. No se trata solo de vender una vez, sino de sistematizar el proceso de ventas. Y ese proceso comienza, siempre, con preguntas: “Vender es preguntar. Debes entrar al problema, implicarte, visualizar y comprometerte. Lo que debemos dominar cuando arrancamos con nuestro prospecto es conocer el problema y empezar a conocer al cliente”. La clave está en escuchar con atención desde el inicio, porque muchas de las objeciones que surgen en el cierre se responden con lo que el cliente ya contó al principio. “Para eso debemos construir más las preguntas gracias a lo que nos contó en el principio de la venta”, sostiene Jorgito. Pero incluso con un proceso sólido, la resistencia aparece: “Cuando una persona dice que lo tiene que pensar, consultar o que le parece caro el precio, es importante que el vendedor se coloque en los zapatos del cliente, y eso lo debe hacer antes de preguntar o argumentar”. Aquí, la empatía vuelve a ser esencial. Y sobre todo, la paciencia. “Como regla de oro, no hay que renunciar antes de tiempo. Si el cliente me lo permite, yo continúo”, afirma nuestro invitado. Con más de $18 millones generados a través de sus metodologías, Jorgito Closer no solo enseña a cerrar. Enseña a escuchar, conectar y transformar. Porque vender, al final del día, es un acto de confianza mutua. Instagram: @jorgito_closer

Episode 273:  It is understanding your progress and the shifts you need to make toward achieving your year-end goals:    Mid-year is the perfect time to reassess, refocus, and reignite your sales strategies. Whether you're ahead of your quotas or trying to make up for lost ground, the next six months offer countless opportunities to optimize your performance. I will share nine key strategies that will help you refocus, boost growth, meet your targets, and elevate your sales performance.   We must begin by honestly assessing our performance in the first half of the year. There is no judgment, just an evaluation of what we have accomplished, areas of progress, and the following steps to commit to.   1. Refine Your Product Pitch   Your product pitch is a powerful tool that can significantly impact your success. Now is the time to evaluate and refine it. Test your pitch with colleagues or mentors, gather feedback, and make adjustments to make it more engaging and tailored to your client's needs. Tools like sales pitch refinement apps and AI platforms can provide valuable insights into the tone, clarity, and effectiveness of your pitch. 2. Double Down on Client Relationships   Strong client relationships are the cornerstone of long-term sales success. Mid-year is an ideal time to check in with your existing customers. Celebrate the wins they've had since partnering with you, or inquire about any changes in their needs or goals. Use this insight to strengthen your collaboration. 3. Leverage Advanced CRM Tools   Are you fully utilizing your customer relationship management (CRM) platform? Tools like Salesforce and HubSpot go beyond managing leads; they provide data-backed insights into client behavior, predict purchasing patterns, and help automate follow-ups. Mid-year is an ideal time to clean up your CRM data and maximize the tool's potential to enhance lead engagement and increase meeting and sales conversions. 4. Focus on Qualified Leads   Not all leads are created equal. Revisit your lead generation strategy and prioritize prospects most likely to convert. It will ensure that you target prospects who align with your ideal customer profile, keeping your pipeline lean yet high-quality. 5. Elevate Your Follow-Up Process   Studies show that 80% of sales require 5+ follow-ups, yet many of us stop after just one or two. Develop a follow-up process that is both persistent and respectful, utilizing personalized emails, value-driven updates, and call-back schedules to ensure effective communication. Make your follow-up customized, not automated. 6. Track & Celebrate Milestones   Take time to track progress towards your goals and celebrate milestones, no matter how small. It will not only boost team morale but also provide an opportunity to reflect on what's working and make adjustments to elements that need improvement. Use performance tracking tools to measure how close you are to achieving (or exceeding) your quotas. 7. Stay On Top of Industry Trends   The sales landscape is constantly evolving, with new tools, tactics, and challenges consistently emerging. To stay ahead, dedicate time each week to reading industry blogs, attending webinars, or networking with other professionals. Whether it's harnessing AI to improve productivity or exploring new markets, staying informed will help you stay competitive. 8. Engage in Sales Coaching or Mentorship   Even the most experienced sales professionals benefit from structured coaching or guidance from a mentor. A coach can help you identify blind spots, optimize your strategies, and inspire creativity in your approach. If you don't currently have a mentor or access to coaching, consider joining online communities or forums for sales professionals to exchange tips and advice. 9. Make Data-Driven Decisions   Data increasingly drives sales. Utilize tools such as Google Analytics, LinkedIn Insights, or your in-house analytics platforms to identify trends, assess performance, and forecast customer behavior. Refine strategies using historical data and adopt an iterative approach to improving your success rate.   Remember, thriving in sales requires a balance of persistence, personal development, and adaptability. These mid-year strategies can help you reassess your current status and set yourself up for a strong second half of the year.   Start by identifying one or two areas where you can make immediate improvements, and take action today. There's no better time to refine your game, inspire client trust, and achieve your goals.   How do you plan to supercharge your sales performance this year? Your thoughts and favorite strategies are valuable to us, so please share them below!   If someone can benefit from this episode, please share it with them.   Until next time, Keep Making Progress.    Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast

In this episode of Robots and Red Tape, host Nick Schutt chats with Peter Dudka, Founder and CEO of Dual Logic, about AI adoption for small and midsize businesses (SMBs). From edtech product leadership to launching an AI consulting firm for SaaS, nonprofits, and professional services, Peter shares insights on overcoming barriers and leveraging AI effectively.The conversation covers:From Edtech to AI: Peter's journey from early ChatGPT experiments to founding Dual Logic.SMB AI Challenges: Why SMBs lag in AI adoption and how to bridge the gap.AI Strengths and Limits: LLMs excel at content creation and summarization but struggle with complex reasoning.Interoperability Trend: Connecting AI to tools like HubSpot streamlines workflows.Compliance and Literacy: Navigating data privacy and boosting AI literacy to combat risks like misinformation.AI-Ready Culture: Identifying champions and aligning AI with organizational values.Advice for Leaders: Start small with tools like Copilot to drive innovation.Peter emphasizes thoughtful AI integration to enhance productivity while preserving human connection. Tune in for practical tips to help SMBs thrive in the AI era.To learn more about Dual Logic: https://www.linkedin.com/company/duallogic/

Should you email or call prospects? Which method is best for effectively reaching your clients? To find out, listen to my chat with Matt Tharp, the CEO of Hunter.io. He provides data and insights on why businesses should focus more on cold email than cold calling.Meet Matt TharpMatt might be perceived as biased towards email since he's the CEO of Hunter.io, but he was drawn to the company precisely because of its commitment to email.He enjoys working with fast-moving businesses that prioritize high velocity and product-led growth strategies. He believes this approach helps build a robust pipeline with marketing, while the sales motion supports and supplements that pipeline.Sales-driven models, heavily dependent on closing the next deal, can make it challenging for new sellers or businesses to find their footing. Relying solely on cold calling makes pipeline building particularly difficult, and the current business environment is only making cold calling harder.Matt shares his own experience as a decision-maker: if someone cold calls him unexpectedly, he's likely to get annoyed because it almost always interrupts something he's doing.Marketing Strategy for Email OutreachMatt and his team conducted research to determine which marketing strategy prospects prefer. The results showed that 61% prefer cold emails, while less than 10% prefer cold calling. He also found that individuals in the US prefer digital outreach 71% more than calling.To successfully begin email outreach, Matt suggests keeping two key things in mind:1. How you build and segment your email list.2. How you write your content.He advises against trying to reach everyone when building your list. Instead, personalize it and make it relevant to your target audience. Keep your audience segments under 100 contacts to help maintain message relevance.Subject Line TrendsTo create subject lines that generate clicks, Matt emphasizes the importance of addressing a problem the buyer is facing.It's better not to be overly playful. Instead, speak to a problem that prospects genuinely care about, and in the first one or two sentences, demonstrate that you are there to solve it. Then, explain how you will solve their problem. The final step involves adding a clear and easy call to action at the bottom of the email."Looking at current trends for business scaling investments, it's clear: phone calls are becoming less and less effective." - Matt Tharp.ResourcesIf you need help scaling your business with email outreach, consider Hunter.io (I highly recommend it). If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors.  With a background that spans from banking and derivatives pricing in the 1990s to coaching the rise of AI monetization product managers today, Gary brings a unique perspective to value capture and pricing strategy.  In this episode, Gary shares his insights on the distinction between pricing and monetization, drawing from his experience pricing hundreds of thousands of different financial instruments to help modern AI companies think about value capture. He explores the controversial topic of contextual pricing - why companies like Google and Facebook price millions of micro-transactions differently based on context, time, and user behavior.  Together with Mark, they dive deep into the Jobs-to-be-Done framework, debate whether it's different from problem-solution thinking, and tackle the thorny issue of when dynamic pricing crosses the line from smart segmentation to sleazy manipulation.   Why you have to check out today's podcast: Learn the difference between pricing and monetization, and why value capture is the real game-changer for sustainable business growth. Discover how AI companies can price thousands of different use cases without overwhelming customers or appearing manipulative. Understand when contextual pricing is smart segmentation versus when it becomes unethically sleazy.   "Hire a pricing person, and that's it really, because they're going to throw some things that you hate, throw some things that you like in the same way that you wouldn't ordinarily try and clear your drain all the time on your own. Why would you not [have] someone clear your pricing issues?" – Gary Bailey   Topics Covered: 01:32 – From banking derivatives to AI: Gary's pricing journey through 100,000+ financial instruments 03:28 – Monetization vs. Pricing: Why value capture matters more than price points 06:26 – The Jobs-to-be-Done debate: Are foundational problems the same as jobs? 12:14 – The umbrella test: Distinguishing core jobs from feature-level problems 15:32 – Why SaaS companies struggle: The 10,000 use cases pricing challenge 16:48 – Google and Facebook's secret: Pricing millions of micro-transactions contextually 18:00 – The factorial complexity problem: When features create exponential pricing opportunities 21:30 – When pricing becomes sleazy: The ethics of contextual price discrimination 23:27 – Airlines and Amazon: When dynamic pricing crosses the line 25:52 – AI for strategic moats: How Gary helps founders identify key monetization metrics 29:09 – Using AI as a pricing sounding board: Context + diagrams = better insights 30:19 – Final advice: Why every company needs a pricing person   Key Takeaways: "Monetization is really how much of the value that you create are you capturing, and what is the system behind you consistently capturing that value." – Gary Bailey "Most of the companies that we know, startups that talk about generating revenue, but very few talk about value capture." – Gary Bailey "In reality, the most optimal pricing would be to price every single one of those problems individually." – Gary Bailey "When it gets scammy... I think in some of the healthcare stuff, the PBM stuff and some of the other things do I think, well, that's a little bit risky with healthcare and stuff, but I think people are used to it because they experience it in everyday life." – Gary Bailey   Resources and People Mentioned: The Talent Capitalist: https://www.linkedin.com/company/the-talent-capitalist/ FinTech Strategic Advisors: https://www.ftadvisory.co.uk/ Salesforce: https://www.salesforce.com/ HubSpot: https://www.hubspot.com/ Google/Facebook/Meta: Examples of companies with sophisticated contextual pricing Amazon: https://www.amazon.com/ OpenAI/ChatGPT: https://openai.com/   Connect with Gary Bailey: LinkedIn: https://www.linkedin.com/in/gary-bailey-monetization-cfo/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In this episode of the CPQ Podcast, we're joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his personal theme of "connecting the dots." We dive deep into Chargebee's API-first, modular CPQ platform, built to support hybrid sales motions like PLG and sales-assisted selling—without maintaining separate catalogs or tech stacks. With customers ranging from $3M to $150M in revenue across the UK, Europe, ANZ, and North America, Chargebee offers out-of-the-box integrations with Salesforce, HubSpot, NetSuite, Sage Intacct, and over 60 other systems. Nikhil also discusses: Their AI-generated quote summaries and vision for CPQ in an AI-native world Why sales and finance teams should operate from a shared data foundation Chargebee's approach to billing-first CPQ architecture, SOC 1/SOC 2 and ISO 27001 compliance A new guided selling experience launching later this year Their 6-stage implementation methodology and fast go-live timelines If you're looking for a CPQ solution designed for digital growth, flexible pricing models, and enterprise-grade compliance—this episode is a must-listen.

If you're struggling to make it as a seller, you may be unknowingly doing things that a top performer would never do. To help you figure out what you may be doing wrong, I'm going back to episode 1831 with my chat with Andrew Barbuto, a seasoned sales professional and author. He shares five things that top-performing sellers always do to help them succeed in finding clients and closing deals. Andrew Barbuto's BackgroundAndrew Barbuto is an accomplished sales professional and author with a deep understanding of the intricacies of top-performing sales strategies. He shares his sales methodologies in his insightful book, “Top Sales Producer: How To Crush Your Sales Quota.” Andrew's commitment to excellence in sales makes him a valuable resource for anyone aspiring to elevate their sales performance and effectively manage their client interactions.Key Practices of Top PerformersAndrew shares the five things that top performers do differently than average performers. 1. Time Management: Top performers allocate their time to maximize revenue-generating activities. Start early on your work tasks and focus only on the ones that bring in money. Also, don't forget to put the phone down to help avoid distractions.2. Research: You may find researching on a specific client to be long and boring, but it's one of the most important tasks top performers do. Andrew explains that rather than adopting a broad approach, successful sellers conduct targeted research to identify and connect with the right prospects. 3. Meeting Preparation: You can avoid generic questions and tailor conversations to address specific needs by coming to a meeting prepared. This is why it's important to research a prospect before contacting them. 4. Prospecting Activities: Andrew recommends employing a multi-channel approach with at least seven touch points, including phone calls, emails, and LinkedIn messages. This persistence helps in turning cold prospects into warm leads.5. Leveraging CRM: Creating detailed notes will allow you to maintain contact with prospects and provide personalized value to each one of them. You can do this by using a CRM system to help strengthen your client relationships. “Top producers typically will try to allocate as much time as they possibly can to revenue-generating activities.” – Andrew Barbuto.Resources Learn more sales tips from Andrew from his book,“Top Sales Producer: How To Crush Your Sales Quota.”Follow Andrew on LinkedIn and YouTube. Download Andrew's cold outreach strategy to book more clients. If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at

After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B. Specifically -  The New Normal: Why Everyone Needs a Personal Brand (Even If You're Not Selling Anything) The collapse of the idea that a job = stability. From creators to CMOs: why everyone needs visibility. The difference between self-promotion and self-preservation. Hot take: You're always in stealth mode for your next job (even if you don't know it yet). And...Content as Career Insurance: Best Practices for Building Your Brand What platforms actually matter (and which ones are dead weight)? Where to start? We have the answers in this episode. ----- This week's links: Cloudflare Launches AI Marketplace Paramount Settles Trump Case Joe's Newsletter Post on Freedom ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.  

HOW TO ASSESS JOB CANDIDATES FOR AI LITERACY?   There is no company in the world that is not interested in becoming more AI-enabled. One of the ways to do this is directly relevant to us - recruit new people who can bring up the level of AI literacy in the workforce. In a direct analogy to the digitisation wave of the early 2000's, we now have the AI wave of the 2020's - becoming AI-enabled by hiring AI-enabled employees.   Question is...how do we assess for this? This is the topic of Brainfood Live   - What is AI-literacy? - How close are we to an industry consensus on levels of capability? - Can we identify AI literacy on CV / background? - If so, what signals? - If not, can we do so via any other online method? - What is the best interview technique to assess candidates AI-fluency? - How do we assess in a non-interview based way? - What assessment tech assists that can help us with this? - Does AI fluency correlate with traits or attributes in any way? - For recruiter roles - what kind of assessments should we undertake to hire AI-fluent candidates?   All this and more with Martyn Redstone, Founder, Eunomia HR, Johannes Sundlo, FullStack HR & friends   We are on Friday 4th July, 2pm BST - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep315 is sponsored by our friends BrightHire   BrightHire is the leading Interview Intelligence platform, used by teams at Canva, Hubspot, Ramp, Webflow, and 500+ other organizations to:   Scale structured interview planning   Improve interview quality   Speed up feedback   Level up quality of hiring decisions   Optimize with powerful insights   Learn why world class companies choose BrightHire to drive significant efficiency while raising the bar.  

We were joined by people leaders from Glassdoor, Asana, and Upstart. We talked about the fragmented burnout and how it's hitting people differently, how performance expectations have shifted in the last 6-12 months, and more.---- Sponsor Links:

Fabian Valado, General Manager at BFJ, has done it all—sold at a loss just to get experience, taught clients how to buy, and scaled his agency into working with customers in the 500k—1M contact range by staying relentlessly focused on outcomes. In this episode of Owning the Outcome, Fabian talks candidly about what it takes to grow from small partner to enterprise-ready seller. He gets into how to win over IT blockers in healthcare, why 50% of the job is customer service and teaching, and what he considers the bar for excellence as a HubSpot partner. If you're a partner looking to scale, navigate complex sales, or just want a front-row seat to how technical operators win in the age of AI—this one's for you.

Send us a textEver wonder why some fitness studios instantly command premium prices while others struggle to justify their value? The secret lies not in what they charge, but how they communicate that pricing to potential clients.Pricing confidence is the hidden differentiator in today's competitive fitness landscape. According to recent HubSpot research, studios with clear, confident pricing structures see a remarkable 23% revenue increase compared to those using vague or hidden pricing strategies. Yet many studio owners continue hiding their prices out of fear—afraid that transparency will drive potential clients to cheaper alternatives.This episode explores the crucial distinction between volume-based pricing (think big box gyms) and value-based models (premium boutique studios), revealing why most independent studios should position themselves confidently between these extremes. We dive deep into both verbal and visual communication strategies that establish pricing credibility, including simple techniques like using "starting at" pricing language that pre-qualifies leads while still allowing flexibility in sales conversations.The most surprising insight? Your visual branding must match your pricing strategy. Premium services demand sophisticated design elements in everything from your website to your facility aesthetic. We share a powerful case study of a $1,000/month studio whose "approachable" branding was attracting all the wrong clients, creating constant price shock and poor conversions. The episode concludes with practical guidance on conducting annual pricing reviews, simplifying your pricing structure, and avoiding common pitfalls that undermine studio credibility.Ready to stop hiding your prices and start attracting clients who value what you offer? Subscribe to the Frit to Grit cast as we transition from our foundational series into advanced growth strategies for fitness entrepreneurs looking to scale beyond $500K and expand to multiple locations.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

You have thousands of prospects coming to your website daily, yet 80% of them don't even sign up for your newsletter. What can you do to turn this around?My guest, Dan Novaes, the founder and CEO of Mode Mobile, is here to tell you how in this quick chat. His advice will make your prospects give away their emails as soon as they click on your website.Meet Dan NovaesDan Novaes is the CEO of Mode Mobile and creator of the EarnPhone. Mode Mobile is revolutionizing the mobile industry with its “Earn As You Go” software, enabling millions of users to turn daily smartphone habits into passive income.Under Dan's leadership, Mode Mobile achieved 32,481% revenue growth (2019–2022), earned the #1 spot in software on Deloitte's2023 Technology Fast 500 List, and pioneered a fundraising model leveraging 30,000+ everyday investors. Now, they're on a mission to reach1 million shareholders while tackling a $1 trillion market opportunity.Turning Around Investor Page TroublesEven though his company's landing page was doing well, he saw that his investor page was struggling to retain prospects. Dan provides the steps he and his team took to make the changes.Knowing that he doesn't really know what's going on in a prospect's world when they're looking at the page, he decided it would be best to send reminders to entice their return. He also found that offering an incentive for returning entices prospects even more.Dan achieved a 600% return by applying this method to his marketing efforts. He spent $ 15,000 to start the efforts, and in a short period, he ended up with a $ 750,000 return.The Most Important ComponentsWhile conducting the marketing research, he discovered that certain components were most effective in achieving his goals.One was targeting the older demographics aged 55 and above. He found that boomers were more receptive than the younger generation. He also found that it is important to put a name to the face within the email. The last component Dan shares is how truly important copywriting is, even in this AI-driven world we live in today. “People don't invest enough in copywriting. The message has to hit just right. You don't want to just have AI write generate copy.” - Dan Novaes. ResourcesWant to learn more about Dan? Visit Invest.ModeMobile.com Consider using these resources for your marketing efforts: Retention and Beehiiv. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

00:00 Is the Hubspot ChatGPT Integration Any Good?13:56 Are Finance Teams Too Deterministic?Hear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

No matter what you're doing right now, cold outreach should be a part of your game. I'm returning to episode 1605 with Tanner Stewart, Sr. BDR Manager at Activated Insights, where he shares three tips on how to handle every single cold call. Meet Tanner StewartAt the time of the interview, Tanner was an account executive at Home Care Plus. Previously, he worked as a BDR with the same company for approximately two years. In these roles, he gained experience in conducting cold outreach every day. Now he is a Sr. BDR Manager with a new company, Activated Insights. The Biggest Challenge Sellers Face When It ComesTo Cold OutreachTanner shares how most sellers don't know which prospects they should call in the first place to close a deal. He shares that if you're calling hundreds of the wrong people every day, you'll have little success. It's best to focus on the right people and the right message to reach your goals.3 Things Every BDR Must Master When Doing Cold CallsBe a human, treat your prospects like humans.· Be genuinely interested in your prospects. If they ask you how you are, be genuine and vulnerable. This helps them bring their guard down. · Instead of starting a call by saying, “Here's what we are doing and how we can help you with,” start with, “I've been talking to some folks, and here are trends I am seeing in the industry. Are you seeing this as well?”· Be present when making calls, and when they do answer, don't be afraid of the interaction or being genuine.2. Product selling vs. solution selling· Avoid the temptation to dive deep into your product. It's not bad to want to give them information about your product, but think about relating what you tell them back to what they have told you about their challenges. Take the time to genuinely care about the prospect and alleviate their pain points.3. Ask questions and know when to ask them· Instead of diving into your product, ask them a question. You can ask them if what they are doing is working for them.· Little follow-up questions help you dig deeper. A great question is, “Can you tell me a little more about that?”· Once you've booked the demo, don't be afraid to ask a few more questions to figure out what they are hoping for.“Don't be afraid to be yourself. As scary as someone's title may be, deep down, they are also human. Be yourself and enjoy it!” - Tanner Stewart. ResourcesFollow Tanner on LinkedIn. If you like more guidance with improving your sales skills, join my Sales Mastermind Class. Thinking about starting a podcast yourself? Learn more about Blue Mango Studios. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

Jessica Zwaan joined us again to unpack the metrics that actually matter in HR today. We talked about the three buckets of metrics every People Leader should use, why the RANS test is a better way to measure engagement, and the one metric to rule them all (ELTV:CAC). ---- Sponsor Links:

The Ringer's Bill Simmons is joined by Joe House and J. Kyle Mann live after the first round of the 2025 NBA draft to break down the lottery picks and draft-night moves (3:05). Host: Bill Simmons Guests: Joe House and J. Kyle Mann Producers: Chia Hao Tat and Eduardo Ocampo This episode is presented by State Farm®. Dishing the assists you need off the court. State Farm® with the Assist. Get started today at HubSpot.com/AI The Ringer is committed to responsible gaming. Please visit⁠ www.rg-help.com⁠ to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Steve Fretzin and Rafi Arbel discuss:Persistence is a key element in long-term marketing and outreachThe impact of in-person networking on professional relationshipsBlending digital tools with personal follow-up strategiesSystem-building as a solution for scaling and stabilizing a business Key Takeaways:Attending legal trade shows and following up with structured CRM tools like HubSpot or even a spreadsheet is crucial for relationship-driven client acquisition.AI tools like Fathom are effectively used post-Zoom calls to generate meeting summaries, action items, and even tailored follow-up emails.A major operational failure—losing a key employee without SOPs—led to the implementation of structured daily team meetings and detailed task documentation using ClickUp and SweetProcess.Personalized outreach, such as sending curated articles based on someone's interests or social media activity, is a highly effective way to maintain engagement with referral sources. "The reason the water cuts through the rock is that it is a constant, constantly hitting it with small forces. And that's really what we're doing in marketing." —  Rafi Arbel Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Rafi Arbel: Rafi Arbel is the founder of Market JD, a digital marketing agency for consumer law firms. A former trial attorney, Rafi helps personal injury, criminal defense, family, and immigration lawyers grow their practices through SEO, PPC, and high-converting websites. He's a recognized voice on legal marketing strategy, referral network building, and law firm growth. Connect with Rafi Arbel:  Website: https://marketjd.comEmail: rafi@marketjd.comLinkedIn: https://www.linkedin.com/in/rafiarbel/ & https://www.linkedin.com/company/market-jd-inc-/Twitter: https://x.com/rarbelFacebook: https://www.facebook.com/rafi.arbel/Instagram: https://www.instagram.com/rafi.arbel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Crises aren't just setbacks — they're strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode, global brand experts Katherine Melchior Ray and Nataly Kelly discuss how international brands must evolve to stay relevant in an era marked by cultural shifts, technological acceleration, and rising consumer expectations. Drawing on their leadership experience at companies like Nike, Louis Vuitton, HubSpot, and Zappi, they highlight the urgency of embedding trust, cultural fluency, and adaptability into brand strategy.   Key insights include:   Localization Requires Strategic Adaptability Nataly Kelly reflects, “I used to believe that branding required absolute consistency... but when I began to work in global marketing, I realized there is adaptability that's required to really succeed.” True global branding, both argue, means creating a consistent brand core with local expressions, not rigid replication.   Cultural Blind Spots Undermine Strategy Ray recalls early leadership at Nike, where “the common refrain was, for women's shoes… ‘shrink it and pink it.'” She urges leaders to “listen with your eyes,” emphasizing the importance of nonverbal cues and lived experience, especially when HQ-based assumptions fail abroad.   Responsiveness Is Not the Same as Reactivity As AI reshapes marketing operations, Kelly warns, “You can't outsource your strategy… Judgment and strategy are the two things that I think humans will start to realize [must stay human].” Rapid action without clear values can erode trust.   Brand Trust Is Repetition, Not Rhetoric Ray notes, “At the end of the day, a brand is all about a promise… people support brands that they trust.” In an age of AI-generated messaging, staying aligned with core values, through actions, not just language, is critical to maintaining consumer confidence.   Structure Signals Strategy Kelly shares a story from Dashlane, a startup that eliminated the term “headquarters” to create structural parity across regions. “It was a strong statement about how to build a globally equitable organization… Employees are brand ambassadors, and status differences send signals.”   The episode closes with a powerful reminder: As technology advances, human competencies like cultural literacy, curiosity, and creativity will only become more essential. “The more we rely on technology, the more we must double down on our humanity,” Ray says.   Get Brand Global, Adapt Local here: https://shorturl.at/f4EnF   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

"You have to think of AI as not just tech. It's a strategic capability that all team should have and understand—especially CEOs." In this episode of Owning the Outcome, Jeff Pedowitz, founder and CEO of The Pedowitz Group, talks about what it takes to drive transformation for enterprise clients in the age of AI. With over a decade of experience helping large organizations modernize how they grow, Jeff shares how his team approaches AI, data quality, and strategy with clarity, pragmatism, and a consultant's edge. Jeff opens up about his leadership philosophy, the cultural values that drive his firm, and why he doubled down on HubSpot just as the platform made major strides into the enterprise space. He explains why many companies still hesitate to adopt AI—even as they acknowledge its importance—and outlines the essential first steps CEOs can take to bring AI into their business models.

127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-report.Andrew Wilkinson became rich in his 20s — but early wealth came with hard lessons. In this episode, Andrew opens up about:How he went from buying everything he wanted to nearly going bankrupt in 2008The emotional rollercoaster of building and losing wealth while still youngWhat it's actually like to cross the nine-figure markWhy luxury spending doesn't always bring happinessHow wealth impacts family, friendships, and personal identityHis thoughts on giving back, donating money, and the real ROI of generosityChapters(00:00) Introduction(00:21) Meet Andrew Wilkinson: Early Success and Challenges(02:38) The Reality of Wealth: Lessons Learned(03:14) Building Businesses: From Design Agency to Diversification(06:54) The First Big Sale: A Turning Point(09:28) Spending Habits: What Worked and What Didn't(20:39) The Impact of Wealth on Family and Relationships(23:00) The Complexity of Doing Good with Money(27:02) Conclusion: Reflections on Wealth and HappinessSam Parr Founder of Hampton, a private community for 7-figure founders. Previously sold his company, The Hustle, to HubSpot for tens of millions.

Send us a textIn this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  What you'll learn in this episode:Craft opening lines that compel the next sentence—and the next.Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.Align lean, agile teams around one big idea rather than scattering effort across twenty.

#468 Ryan Atkinson was no expert when it came to video, but that didn't stop him from building a six-figure video production company! In this episode, host Justin Williams interviews Ryan on his journey as a 25-year-old entrepreneur and founder of Spacebar Visuals — the business he scaled to $30,000 per month in just 18 months. Ryan shares his straightforward approach to business, from identifying market needs to implementing a successful cold email outreach strategy that any entrepreneur can replicate. He also discusses his passion for entrepreneurship, the lessons learned from hosting the UpFlip Podcast, and offers actionable advice for those looking to start their own ventures. Want to build your own video production company with no video background whatsoever? Tune in to this episode that teaches you exactly how it's done! (Original Air Date - 8/26/24) What we discuss with Ryan: + Building a $30k per month video production company + Effective cold email outreach strategy + Affordable, high-quality video packages for startups + Reverse-engineering metrics for predictable revenue + Transitioning from HubSpot to entrepreneurship + Leveraging LinkedIn and cold calling for client acquisition + Hiring a BDR to scale sales efforts + Insights from hosting the UpFlip Podcast + Taking action and overcoming business fears + Balancing work, life, and preventing burnout Resources mentioned: ⁠Instantly⁠ - a cold email automation tool that helps businesses scale their outreach efforts while protecting their main domain. ⁠LinkedIn Helper⁠ - an automation tool that streamlines LinkedIn outreach, enabling businesses to efficiently connect with potential clients through personalized messaging campaigns. Thank you, Ryan! Check out Spacebar Visuals at ⁠SpacebarVisuals.com⁠ and UpFlip at ⁠UpFlip.com⁠. Connect with Ryan on ⁠LinkedIn⁠ or at ryan@spacebarvisuals.com! Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He's spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale.Dave and Kieran cover:How AI is reshaping B2B marketing workflows, content creation, and team structureWhy the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle)Kieran's leadership philosophy: how he manages 300+ people while staying deeply involved in creative executionWhether you're leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process.Timestamps(00:00) - – Intro (02:08) - – Kieran's marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland's SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran's push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran's spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it's AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on personalization and to be ambitious in their campaigns. He also advised those starting their marketing careers to embrace failure as a learning opportunity and to strive for impactful marketing that resonates with audiences. About Storyblok Storyblok is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility. Brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It's Joyful Headless™ and it changes everything. About Mark Mark Wheeler is the CMO of Storyblok and leads the marketing strategy and execution to drive business growth and redefine the CMS category. Recognized as a Top 100 B2B global CMO, he's dedicated to building communities for marketers and developers. With a deep understanding of digital experiences, Mark ensures Storyblok delivers exceptional value. Previously, as CMO of LeanIX, he played a key role in doubling customers in two years and contributing to its successful acquisition by SAP. He has also held senior marketing roles at Nutanix, EMC, Sitecore, and Adobe. Time Stamps 00:00:18 - Guest Introduction: Mark Wheeler, CMO of Storyblock 00:00:42 - Mark's Career Journey in Tech Marketing 00:01:46 - What is a Joyful Headless CMS? 00:05:09 - The Relationship Between Marketers and Developers 00:07:47 - Who Uses a Headless CMS Like Storyblock? 00:09:31 - The Importance of API-First CMS in AI Search 00:14:09 - AI Tools and Enhancements in Storyblock 00:16:13 - Marketing Challenges with Legacy Platforms 00:19:07 - Strategies for Reaching Marketers 00:21:08 - Successful Campaigns and Content Strategies 00:24:03 - Quickfire Round: Marketing Advice Quotes "The Joyful brand or the Joyful Headless brand came about through really just speaking to a lot of our existing customers and partners who just kept on expressing that it got rid of a lot of the pain that they'd been feeling with their previous CMS products." Mark Wheeler, CMO of Storyblok “One of the brands that I think I most admire, particularly about 15 years ago, was HubSpot. And the reason I admired them in particular was because they really focused on their content marketing strategy." Mark Wheeler, CMO of Storyblok "I think the best managers will always celebrate failures as much as they celebrate the successes. And the best marketers I've always met... wanted to do the bigger and more impactful things." Mark Wheeler, CMO of Storyblok Follow Mark: Mark Wheeler on LinkedIn: https://www.linkedin.com/in/markwheeler/ Storyblok website: https://www.storyblok.com/ Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S--In this video, I reveal how to enhance CRM systems using the deep research capabilities embedded in AI models like OpenAI. I share a step-by-step guide on creating effective prompts, connecting CRM systems such as HubSpot, and transforming insights into actionable strategies for revenue growth. I emphasize the importance of leveraging AI for data analysis and highlight the potential it holds to significantly improve business outcomes.Chapters00:00 Unlocking CRM Potential with Deep Research02:50 Step-by-Step Guide to Implementing Deep Research06:12 Transforming Insights into Actionable Strategies

The Ringer's Bill Simmons is joined by Zach Lowe and Rob Mahoney to react to the Pacers pushing OKC to a Game 7 in the NBA Finals (2:01). Then, they preview Game 7 and discuss what the Thunder needs to do to win the championship before looking back at previous Game 7 Finals (23:31). Finally, they catch up on the Buss family selling the majority of their stake in the Lakers, the Kevin Durant trade rumors, and much more (56:22). Host: Bill Simmons Guests: Zach Lowe and Rob Mahoney Producers: Chia Hao Tat and Eduardo Ocampo This episode is presented by State Farm®. Dishing the assists you need off the court. State Farm® with the Assist. Get started today at HubSpot.com/AI The Ringer is committed to responsible gaming. Please visit⁠ www.rg-help.com⁠ to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Frieda Möcker, Head of People & Culture at Sastrify, joined us on The Modern People Leader. We talked about the first steps she took to treat HR more like a product, how her team does sprint planning, and why she prefers “NCTs” over OKRs.---- Sponsor Links:

Polish doesn't build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.In this episode, we're pulling marketing lessons from TikTok's creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and having the courage to make something truly original.About our guest, Rhonda HughesRhonda Hughes is a storyteller and connector of people and ideas with 18 years of experience helping brands engage their customers and audiences. She believes in creating value, not noise, and she has a knack for inspiring teams to push boundaries with fresh, fun, relevant content, campaigns, and programs. Rhonda's team's work has earned recognition from Mashable, Business Insider, Hubspot, Sprout Social, KISSmetrics, Content Marketing Institute, and snagged her a spot on North Bay's 40 under 40 “Ones to Watch” list, noted among the “Top 50 Women in Content”, and awarded for "Best B2B Campaign on TikTok."What B2B Companies Can Learn From TikTok Creators:Fun is a strategy—not a distraction. Brands win when they lean into playfulness—not just performance. “The brands that, to me, the companies that feel like they win are the ones that are really always putting their audience in the center and trying to figure out a way to be useful and be human and be playful,” Rhonda says. This kind of joyful creativity builds connection—and makes your brand memorable.Imperfect content is often the most relatable. Audiences don't crave polish—they crave authenticity. “The most engaging content isn't the most polished… you can tell that this was just a creative idea and somebody with their camera and they're rallying the folks internally around how they bring the story to life,” Rhonda says. “And that's part of what makes it so relatable and likable.” Let your audience in on the process, not just the finished product.Iterate like a creator. TikTok's best creators don't get stuck in strategy mode—they test, tweak, and try again. That mindset is essential for B2B marketers too. “TikTok creators are constantly iterating… they've gotta test formats and hooks and trends and sounds, and they have to move fast and be playful with this,” Rhonda says. The takeaway? Strategy doesn't mean overthinking. It means being in motion.Quotes*“You just never know what's gonna work. So you kind of have to be okay with trying and missing and trying again.”*“You want to build content that's gonna resonate with your audience and also be something they want to share.”*“If you're not enjoying what you're making, your audience probably isn't either.”*“It's not about going viral—it's about showing up over and over again.”Time Stamps[00:55] Meet Rhonda Hughes, Award-Winning Marketer[03:37] The Power of Authenticity on TikTok[06:00] Engaging Content Strategies[10:34] Spotlight on Successful TikTok Campaigns[16:16] Creative Marketing Examples[27:28] The Power of Authenticity in Social Media[29:37] The Bravery of Unique Marketing Strategies[30:33] TSA's Unexpected Social Media Success[32:39] The Importance of Fun and Experimentation in Marketing[42:03] Creating Value, Not Noise[43:37] The Utility of Content and Audience Engagement[50:03] Final Thoughts and Advice for Marketing LeadersLinksConnect with Rhonda on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.

Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what's changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery. Mentions Want to dominate search with AI? Get our guide here: https://clickhubspot.com/qcu Aja Frost https://x.com/ajavuu ChatGPT https://chatgpt.com/ Gemini https://gemini.google.com/ XFunnel https://www.xfunnel.ai/ Check out this episode on YouTube: https://www.youtube.com/watch?v=gPKqvn-QS50&t=1411s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

No matter what anyone says, cold calling isn't dead. The digital world just made it harder than it used to be.This is why I'm revisiting episode 1730 with my guest, Gabe Lullo. He shares his expertise and insights on cold calling and sales strategies in this ever-evolving landscape. Is Cold Calling Dead?Addressing the prevalent debate, Gabe firmly asserts that cold calling is far from dead.Supported by data and real-life experience, he emphasizes the effectiveness of cold calling in qualification, call-to-action, and appointment setting, debunking the myths surrounding its relevance in the current sales environment.Modern Sales ApproachGabe stresses the importance of an omnichannel approach, integrating call, email, and social platforms to establish meaningful and relevant connections with prospects. He emphasizes the need for high-volume activity paired with a relevant message, highlighting the power of personalization and the human touch in driving engagement.Strategies for Relevant MessagingGabe delves into the nuances of crafting relevant messaging, emphasizing the importance of relevance over mere personalization. He shares insights on identifying and leveraging data providers to tailor messages according to the prospects' specific verticals and ICPs, and the significance of using technology for optimizing communication channels.The Role of Human Touch and EmpathyWe explore how human touch, empathy, and personalized, relevant communication set sales professionals apart in the current market. Gabe emphasizes the need to sound like a human, not an AI bot, illustrating how to engage prospects effectively and foster genuine connections.Optimizing SequencingGabe challenges the traditional sequence approach, advocating for a burst of activities across multiple channels rather than drawn-out, segmented sequences. He highlights the significance of engagement and conversation to drive effective communication, emphasizing the need to adapt and modernize sales strategies.Mastering the Cold CallGabe shares valuable insights into mastering the art of cold calling, stressing the need for extensive training and knowledge of objection handling. Understanding and anticipating objections empowers sales professionals to navigate conversations effectively and win at cold calling."Relevance matters more now. That human touch is what sets individuals apart from the low-hanging fruit." - Gabe Lullo.ResourcesConnect with Gabe on LinkedIn.If you like more guidance with improving your sales skills, join my Sales Mastermind Class.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

The Ringer's Bill Simmons and Zach Lowe react to the Pacers stunning OKC in Game 1 of the NBA Finals (2:32). Then, they preview Game 2 and discuss fixes for OKC to turn the series around (30:31). Finally, they discuss the Knicks' coaching drama, who the new head coach could be in New York, and trade rumors (46:30). Host: Bill Simmons Guest: Zach Lowe Producers: Chia Hao Tat and Eduardo Ocampo Get started today at HubSpot.com/AI The Ringer is committed to responsible gaming. Please visit⁠ www.rg-help.com⁠ to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices