Podcasts about Email marketing

Meet our guest Victor Varnardo, who discusses his career evolution from a comedian and actor to a producer and entrepreneur. Victor explains that he initially sought to become an actor but pivoted to writing and producing to overcome being typecast due to his albinism, eventually deciding to focus solely on his art and transforming it into a viable business.Throughout the conversation, Victor Varnado shares insights from working with celebrities like Eddie Murphy, Charlie Murphy, and Arnold Schwarzenegger, and highlights the importance of an entrepreneurial mindset for artists, particularly emphasizing the value of gaining people's attention and using platforms like Amazon Direct Publishing for passive income.Victor's career began with roles in major movies alongside stars like Eddie Murphy and Arnold Schwarzenegger. But early success came with a creative ceiling. The entertainment industry saw him through a narrow lens, limiting the roles he was offered. As Victor explains, being "a black person with albinism... that was the extent of how people looked at me and wanted to cast me."Faced with being typecast based on his physical appearance, he made a pivotal decision: he would take control of his own narrative by writing and producing. This path led him from artist to entrepreneur, driven not just by ambition, but by the necessity of building a world that would showcase his talent, not just his difference. He had to transform his creative passion into a sustainable business to gain the freedom he craved."I wanted to spend all day just being creative and following my curiosity. And in order to do that, I had to turn my art into a business."This episode breaks down the core business principles Victor used to make this transition. These lessons offer a simple and understandable blueprint for any aspiring creator looking to build a career on their own terms.Thank you for listening to this episode.Visit Victor's Website @ SupremeRobot.com hereBuy The Anti-Racism Activity Book on Amazon here--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if you could create a marketing funnel that works for you while you sleep? Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he's helped thousands of students grow their businesses using smart marketing strategies. But Patrick's strategy isn't just about driving traffic or having a good offer. It's about owning the customer journey from start to finish. He explains how to create front-end offers that bring in the right leads and then maximize profit with smart back-end partnerships, allowing you to scale without risk. We're talking recurring revenue, software upsells, and affiliate partnerships that pay you long after the first sale. Plus, he reveals why email marketing is still king and how you can take advantage of the most underutilized tool in your marketing arsenal to grow your business. Tune in to learn how to turn your funnels into money-making machines and stop leaving cash on the table.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 02:22 The impact of AI on the info product space  03:32 Building a marketing funnel that actually works 05:25 Patrick's winning business model  18:17 Building an all-star team  21:58 Order bumps and upsells  28:10 Scam reviews, reputation management, and compliance  38:46 Becoming a CEO  53:08 Advice for aspiring entrepreneurs  56:56 Outro — Additional Resources:

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks.

ChatGPT Just Launched an AI Browser to Topple Google… And It's Built on Google's Bones! Download ChatGPT Atlas: The New OpenAI Web Browser (for Apple macOS Users First) Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.AI is rapidly changing the digital tools we use every day, and the humble web browser is the latest frontier in this revolution. Once a simple window to the internet, the browser is now becoming an intelligent partner, capable of not just finding information but completing tasks on our behalf. In a move that has sent ripples through the tech world, OpenAI has quietly released its own AI-powered browser for macOS, code-named "Atlas."This isn't just another app; it's a direct shot across the bow of established giants like Google Chrome and a signal of a new, intense battle for how we access the digital world. I've spent time with Atlas, putting it through its paces, and my hands-on experience revealed several surprising, and at times counter-intuitive, facts about this new tool and the future of search. What I found suggests that the path to displacing the old guard is more complicated—and more entangled—than anyone imagined.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------This episode depicts the review of ChatGPT Atlas, a new AI-powered web browser released by OpenAI, currently exclusive to Apple macOS users. The speaker discusses their experience downloading and using Atlas, noting that it is a direct competitor to Perplexity's Comet browser, which was released previously. The central focus is on Atlas's features and its potential place in the competitive AI and search landscape, particularly its reliance on and perceived partnership with Google and Apple systems, despite aiming to capture market share. Favour Obasi-ike also offers strategic advice for businesses on how to adapt to these new AI search platforms and contrasts the different pricing tiers and functionalities of Atlas with other existing AI models."...don't think about how to rank on ChatGPT. Think about how to show up for the people who are looking for you in places that they frequently connect with."The Google ParadoxA central theme is Atlas's deep dependency on the very ecosystem it aims to compete with.• Authentication: Users sign up for Atlas using their ChatGPT account, which for many is authenticated via a Google account.• Data Import: Atlas facilitates user transition by importing bookmarks and passwords directly from Google Chrome.• Information Sourcing: In practice, Atlas surfaces content directly from Google-owned properties. A test search for videos returned results exclusively from YouTube, and the interface includes a clickable Google icon that directs the user to Google's own search results page."If you're going to chatgpt.com and you're signing in or signing up or logging in with a Google mail account, what does that tell you about where ChatGPT is getting its information from? Google."User Experience and Key FeaturesFavour provides a first-hand account of using Atlas, comparing its performance and features to both traditional browsers and Perplexity's Comet.Performance and UI• Speed: Atlas was observed to load faster than the Perplexity Comet browser.• User Interface: The UI design borrows heavily from Google's search interface, featuring distinct tabs for Home, Search, Images, Videos, and News.Core Features• Sidebar Integration: Allows users to view a webpage and receive AI responses directly in a sidebar.• Contextual Suggestions: The browser can suggest ideas based on the user's web activity, such as composing emails.• Memory: Retains information from previous interactions to inform future suggestions.• Agent Mode: This is positioned as a transformative feature that allows Atlas to complete complex tasks autonomously. The example provided involves a user uploading a grocery list as an image and instructing the AI to shop for those items at a specified online store (e.g., Costco, Amazon Fresh) and proceed to checkout."On in Atlas, there's something called agent mode that makes like literally does everything for you... think about the the efficiency and the convenience that you're getting with these platforms."Data Sourcing and Search Result AnalysisThe quality and origin of AI-generated results are critical. The analysis reveals that Atlas functions as an aggregator and synthesizer of information from existing web platforms.• Primary Sources: The browser sources its information from established platforms including Google, YouTube, Reddit, and LinkedIn.• Search Test Example: A test query for "ice cream near HB" was performed. ◦ Video Results: The "Videos" tab returned five YouTube videos. ◦ Content Freshness: The video results were dated between 2016 and 2023, with no content from 2024 or 2025 appearing in this specific search. ◦ Content Length: The results showed a preference for brevity, with four of the five videos being under five minutes long.Thank you so much for listening to this AI-powered topic and see you in the next episode! Happy Surfing!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We all know it's smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's the thing. The traditional idea of retirement might not work for you. In fact, the system might be broken and was never designed to truly reward you for your contribution in the first place. That's why we're challenging the norm in today's powerful episode with my guest, Derek Coburn. His book Let's Retire Retirement, co-authored with Sara Stibitz, offers a game-changing mindset shift for building a secure financial future without compromising your present. Derek has the numbers to back him up and makes an incredible case for designing a career knowing you'll probably work beyond the age of 65. Listen in because understanding this might free up your income and enable you to enjoy life right now! Show notes and more at SmartPassiveIncome.com/session897.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.What you'll learn:How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion planThe exact structure of her 5-day Black Friday sale and why limiting availability creates massive demandWhy her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)How she runs a summer sale using the same Black Friday strategy for an additional revenue boostHer approach to making certain products available ONLY during promotional periods to drive urgencyWhy lead generation ads are her "cost of doing business" and how she thinks about ROI differentlyThe truth about her email marketing strategy (spoiler: it's not perfect, and that's okay)How she's structured pricing for her done-for-you service to avoid awkward money conversationsResources Mentioned in this episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-friday The Photo Project: https://thephotoproject.co/ Megan O'Hare on Instagram: https://www.instagram.com/oharephotos/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-Ike | Sign up for exclusive SEO insights.If you want to know "How to use Google Advanced search like a pro," this is the episode for you! I lead a marketing discussion focused on leveraging advanced search techniques for business operations. The participants explore the practical application of Google's Advanced Search feature by using a horror filmmaker's brand as a case study to demonstrate how to narrow search results and discover content opportunities. The conversation is highly interactive, with Favour Obasi-ike guiding attendees through the process of finding the hidden Advanced Search link on Google's website and using specific search operators to gain a competitive advantage.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------------- Locating and Understanding Google Advanced SearchA significant portion of the discussion is dedicated to a detailed walkthrough of the Google.com interface to locate the Advanced Search feature, emphasizing that it is not immediately visible.• Navigating the Google.com Interface: The speaker provides a structural analysis of the Google.com homepage, breaking it down into a header and footer, treating it like a standard website. ◦ Header Elements: About, Store, Gmail, Images, Search Labs, Google products (nine dots), and the user's Google account. ◦ Footer Elements: Advertising, Business, How Search Works, Privacy, Terms, and Settings.• Finding the Advanced Search Tool: The precise path to the tool is outlined as follows: 1. Go to google.com. 2. Scroll to the gray footer section at the bottom of the page. 3. On the bottom right, click on Settings. 4. From the settings menu, select Advanced Search. ◦ The direct link provided in the session is: google.com/advanced_search.• Google's Broader Initiatives: Favour encourages a deeper look at Google's footer content, pointing out links that reveal the company's operational principles and corporate goals, such as How Search Works (which details organizing information, ranking, testing, and spam detection) and a section on sustainability, which states a goal to "collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030."Case Study: SEO Strategy for a "Horror Filmmaker"The session's central tutorial is a live case study using a search term provided by a participant, "P," who identifies as a "disabled horror filmmaker."• Initial Search Analysis: ◦ A standard Google search for horror filmmaker yields results focused on popular movies and lists of famous male directors (e.g., "the best horror film um directors"). ◦ Google's auto-complete suggestions include related commercial and informational queries like horror filming techniques, horror movie structure, and horror movie checklist.• Using Advanced Search: ◦ Favour inputs "horror filmmakers" into the "this exact word or phrase" field in Advanced Search. This action automatically wraps the term in quotation marks in the standard search bar, significantly refining the results.• Identifying a Niche Opportunity: ◦ The speaker observes a critical gap in the search results: "I noticed that out of all these names that I see, there's no woman that is on the list." ◦ This observation is corroborated by Google's suggested search bubbles, which include terms like list, female, and top. The primary search result for "female horror directors" is from Rotten Tomatoes.• Strategic Recommendations for "P": ◦ Content Creation: It is recommended that "P" create content pillars on her website focused on female horror directors and related topics from the "People also ask" section of Google's results. This would help establish her as an authority in an underserved niche. ◦ Market Share: The goal of this content strategy is to capture a "market share" of the search traffic for these terms. By creating articles like "Here are some influential horror filmmakers we have in our time," her brand can appear alongside established names. ◦ Commercial Intent: The strategy aims to convert informational searches into commercial opportunities. After providing valuable information, the website can prompt visitors to "Book a call with us" or inquire about "horror filmmaking services."Thank you for listening to this episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Public RSS Feeds vs Private RSS Feeds for Best Podcast SEO Distribution Practices with Favour Obasi-Ike | Sign up for exclusive SEO insights.In this podcast episode, Favour provides an extensive comparison between public podcast RSS feeds and private podcast RSS feeds, offering guidance on how to choose the appropriate option for one's needs, particularly for business growth. A public podcast is openly accessible on various platforms and directories like Apple Podcasts and Spotify, serving as a powerful tool for brand building, content marketing, and increasing accessibility. Conversely, a private podcast is characterized by requiring authentication for access, making it suitable for exclusive content, internal corporate training, or paid subscription communities, with platforms like Supercast and Hello Audio recommended for this purpose. Favour stresses that consistent content publication and maximizing RSS feed distribution to various directories are crucial for public podcast success, while noting that starting with a public podcast is often advisable before transitioning to a private, often monetized, model.The Public RSS Feed: Maximizing Reach and DiscoverabilityA public podcast RSS feed is a publicly listed show available on third-party platforms and directories. It is designed for open access and broad distribution.• Definition: A public feed is accessible to anyone on podcast players and websites without requiring a login or payment. It operates on a one-to-many distribution model, where a single RSS feed from a hosting platform is submitted to numerous podcast directories.• Analogy: The structure is comparable to a website, which has a backend hosting provider (e.g., GoDaddy, Hostinger) and a front-facing content management system (CMS) or website that users interact with. In podcasting, the hosting platform holds the audio files, and the directories (players) make them accessible to listeners.• Mechanism of Reach: The key to a public podcast's success is submitting its RSS feed to as many directories as possible. Each directory is a separate website or application, and being listed on 30 different players means 30 distinct online entities are linking back to the podcast, significantly enhancing its digital footprint and discoverability.The Private RSS Feed: Monetization and ExclusivityA private podcast RSS feed is intentionally not listed on public directories and is structured to control access.• Definition: A private feed is ineligible for public listing because it requires authentication—a user must sign up, log in, or pay to access the content. This creates a secure and exclusive listening experience.• Analogy: This model is comparable to subscription-based streaming services like Netflix or Amazon Prime. Users pay a fee to access a database of proprietary content. A private podcast operates on the same principle, offering exclusive audio or video content to a select audience.• Mechanism of Access: Access is granted only after a specific action is taken by the user, typically involving payment or registration. This makes it a powerful tool for delivering premium content, courses, internal communications, or community-specific updates.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Actionable First Steps for a New Podcaster1. Choose a Hosting Platform: The recommended starting point is creators.spotify.com (formerly Anchor.fm) because it is free and provides a straightforward entry point.2. Create SEO-Driven Content: Focus on producing episodes with clear, searchable titles and detailed descriptions that answer potential listener questions.3. Distribute Widely: After setting up the podcast, use a service like pod.link to find a comprehensive list of directories and submit the RSS feed to all of them to maximize potential reach.4. Publish Consistently: Momentum is built through consistent publishing. Reaching milestones like 12, 24, or 48 episodes helps establish a presence and build a library that encourages new listeners to stay.I hope you enjoyed this podcast episode and learned something new about public and private podcast RSS feed distribution!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode of The Rural Woman Podcast™, you'll meet Chelsea Finn.Chelsea is a brand strategist and graphic designer who partners with women-led, land-based businesses to craft compelling brand stories and build a strong digital presence. With experience spanning global brands and hands-on farm life, she provides clear, actionable strategies that help rural entrepreneurs grow with confidence and focus on the work they love.For full show notes, including links mentioned in the show, head over to wildrosefarmer.com/237 . . .THIS WEEK'S DISCUSSIONS:[08:38] - From Corporate to Creative: A New Beginning[14:30] - The Journey to Flower Farming Apprenticeship[23:24] - Understanding the Disconnect in Marketing and Farming[35:15] - The Importance of Email Marketing[39:06] - Storytelling in Marketing[44:59] - Connecting with Agriculture. . .This week's episode is brought to you by Patreon . . .Let's get SocialFollow The Rural Woman Podcast on Social MediaInstagram | FacebookSign up to get email updatesJoin our private Facebook group, The Rural Woman Podcast Community Connect with Katelyn on Instagram | Facebook | Twitter | Pinterest. . .Support the ShowPatreon | PayPal | Become a Show SponsorLeave a Review on Apple Podcasts | Take the Listener SurveyScreenshot this episode and share it on your socials!Tag @TheRuralWomanPodcast + #TheRuralWomanPodcast. . .Meet the TeamAudio Editor | MixBär.Patreon Executive ProducersSarah R. | Happiness by The Acre. . .More with KatelynOne on One Podcast Consulting | Learn More

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do's/don'ts, email that prints money, and why events & cigars power real networking.   Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.   As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections. Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice. In episode 469 of the AM/PM Podcast, Kevin and Norm discuss: 00:00 - Influencer Marketing and AI Workflow 08:35 - Product Promotion Success Story 12:16 - The Bonding Power of Cigars 16:46 - Amazon Networking Events and Bondings 21:10 - Networking Events and Industry Education 24:17 - Networking and Education in Amazon 30:19 - Utilizing Customer Questions for Marketing 32:22 - The Future of E-Commerce and Retail 40:35 - Maximizing Email Marketing Impact 41:42 - The Power of Email Newsletters 48:03 - Email Marketing and AI Optimization 50:46 - Generational Shift in Consumer Preferences 53:43 - Marketing Misfits Podcast

Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it take to scale an $80M global business while still staying ahead of the competition?Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to mastering email, design, and relentless testing, Kunal's story shows what's possible when you refuse to settle.In this episode, you'll hear why balancing marketing to both wholesalers and end consumers has been key to growth, how beautiful imagery and strong email campaigns keep Amarra top of mind, and why email data like open rates and clicks help Kunal close more sales.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationOverview: Email reportingMeet Today's Guest: Kunal Madan of Amarra

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when combined with AI to improve timing, segmentation, and message clarity. You'll learn how to build awareness early, craft value-based reminders, and simplify your calls-to-action so even the busiest professionals follow through.From understanding long approval chains to empowering your recipients to become your internal advocates, this episode shows how empathy, planning, and AI-supported consistency turn one-off promotions into campaigns that fill high-value events and strengthen long-term relationships.Key Takeaways You Can Implement Right Away:Start early. Launch your awareness campaign well before your deadline—auctions: 4+ weeks; education: 3–6 months.Educate, don't sell. Provide value that helps recipients make informed decisions and advocate internally.Use AI to assist. Let AI help you plan cadence, segment your list, and build cohesive message series.Make reminders cumulative. Each message should build momentum, not restart the story.Simplify every action. Clear buttons, short text, and visible deadlines ensure people act fast.Add empathy and consistency. Show genuine care — not pressure — so your audience trusts your brand.Episode Chapters:00:00 The new challenge: Late registrations & busy schedules02:00 Why high-value events need longer lead time and smarter planning05:30 Using email and AI to drive awareness, approval, and attendance10:00 The three pillars: Awareness, Reminders & Simplicity15:30 How to humanize your campaigns and guide decisions with empathy18:10 Closing thoughts & call to actionCall to Action:If your event campaigns aren't getting the results you need, it's time to slow down, plan smarter, and deliver value that earns trust. AI can help you stay consistent, but the heart of success is empathy and timing. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

#896 If I were starting over today, how would I build an audience and business from scratch? Someone asked me this question at my Card Party event in Seattle, and it really got me thinking. If you're undecided about your first steps, join me for this episode to hear my answer and unlock a possible roadmap to success! So, what is the top opportunity for beginner creators right now? First, the biggest lesson is to pick a single strategy and run with it. That's because anything can work, but if you try doing everything at once, nothing will. That said, my tactic of choice would be focusing on creating and publishing short-form videos daily. I'll tell you exactly why this is an awesome way to fast-track learning and growth in today's session. So, listen in to get the blueprint I'd use on platforms like YouTube Shorts and TikTok to set myself up for major wins! Show notes and more at SmartPassiveIncome.com/session896.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Forget algorithms and deliverability myths — learn how to send emails real people actually open, click, and reply to.FIND CHERY's STUFF:https://www.instagram.com/cherylrerickmarketing/https://cherylrerick.com/https://cherylrerick.com/deliverability-webinar/https://cherylrerick.com/time-to-conversion/Want 1 roundup email of fun & useful resources for creators? JOIN MY NEWSLETTER!https://petemcpherson.com/OTHER WAYS I CAN HELP YOU:Do You Even Blog: A+ blog posts, podcast episodes, and YT videos to help you grow your audience.Bulletfinity.com: infinite bullet points!Promptimizer: Organize & deploy your AI prompts faster than you can say "Hey ChatGPT!".Aff Tracker: All your affiliate links in one place.List Gadget: Skyrocket your email list engagement

Lisa He of Orlando, FL shares how she built on her success as a cottage food baker by creating a popular online course business and a thriving software business for cottage food entrepreneursGet full show notes and transcript here: https://forrager.com/podcast/152

Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode focuses on navigating email best practices for podcast growth. Favour Obasi-ike, a creative entrepreneur and business owner with a background in SEO, Pinterest, and podcasting, shares insights and strategies to help podcasters grow and scale their business through effective email marketing. Key recommendations include the importance of having a dedicated website for a podcast, vocally mentioning the website on the show for transcription purposes, and strategically using keywords in episode titles and descriptions for organic search visibility. Favour Obasi-ike also emphasizes the critical role of email deliverability and managing customer relationships using a reliable email service provider and CRM system, offering specific advice on elements like font size, image resolution, and avoiding underscores in usernames to ensure accessibility and strong organic reach.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Core Principle: The Podcast-Website SymbiosisThe foundational element for podcast growth is establishing a dedicated online presence. Favour Obasi-ike argues that every podcast, regardless of its stage, requires a website.• The "Front Door" Analogy: A website is described as the "front door" for the podcast. When a listener hears a URL mentioned in an episode and types it into a new browser tab, they are metaphorically "opening a door" to the podcast's home. The homepage is the initial entry point from which they can explore other content.• Central Hub for Engagement: The website serves as a central location for listeners to connect more deeply with the show. It is the ideal place to host freebies, newsfeeds, blog posts, and, most importantly, an email sign-up form.• Capturing the Audience: By verbally directing listeners to a specific URL on the podcast (e.g., "go to playinc.online/newsfeed"), podcasters create a direct path for listeners to subscribe to an email list. This is demonstrated in real-time by Favour Obasi-ike asking listeners to provide their first name and best email via a link.Strategic Email Marketing for Audience EngagementOnce a system for capturing emails is in place, the focus shifts to strategic content and delivery to build and maintain a relationship with the audience.Content and Subject Line Strategy• Intrigue Over Information: Generic subject lines like "Episode One Introduction" are less effective. A more powerful approach is to use curiosity-piquing subject lines, such as, "Want to know the best way to make a sandwich?"• The "Sandwich" Analogy: This example illustrates that a subject line can use a relatable concept to draw in an audience, even if the episode's core topic is different (e.g., using the layers of a sandwich as an analogy for content marketing). This method attracts both those interested in the literal subject and the curious.• Valuable First Content: A podcaster's first episode, or the first email a new subscriber receives, can be strategically repurposed. For a business, this could be a "Frequently Asked Questions" episode, providing immediate value and educating a potential client about their services.Cadence and ConsistencyBuilding Relationships: The goal of email marketing is customer relationship management (CRM). Consistent communication builds familiarity and trust.Email Frequency: Favour Obasi-ike personally sends a minimum of two emails per month, rarely exceeding four to eight unless for a segmented campaign. The goal is to maintain a presence without overwhelming the audience.The Annual Cycle: Favour Obasi-ike views email as an "orbit," aiming to send 365 emails over time to represent a full cycle. After a year, the strategy should evolve, introducing a "new form" or "new formality" to keep the content fresh.Technical Foundations for Email DeliverabilityEffective email marketing is impossible if the emails do not reach the intended inbox. Favour Obasi-ike highlights several critical technical aspects that directly impact deliverability and audience reception.Platform and Server IntegrityThe Importance of the ESP: The choice of Email Service Provider (ESP) is crucial. A key objective should be to use a platform with a high-quality server to achieve deliverability rates of at least 99.9%.Recommended Platform: Favour Obasi-ike is a partner with and recommends Flodesk, citing its simplicity, authenticity, credibility, and speed. Flodesk's partnership with Amazon Simple Email Service (Amazon SES) is noted as a significant benefit.DNS Authentication: Low email open rates can often be attributed to an incomplete Domain Name Server (DNS) authentication setup. Podcasters must ensure their DNS records are correctly configured to authenticate their sending domain, which helps prevent emails from being flagged as spam.Email Design, Formatting, and ComplianceReadability and Audience Awareness: Email formatting must be tailored to the target audience. For an audience aged 45 and up, a font size of at least 16 pixels is recommended to ensure legibility without requiring readers to "squint."Email Weight: Font size and image size contribute to the overall "weight" of an email. Large files can negatively impact deliverability. An image of 300x300 pixels is preferable to one that is 3,000x3,000 pixels for email content.Spam Score and Testing: Podcasters should proactively test their emails for potential issues. Favour Obasi-ike recommends using a free tool like Mail-tester.com to check for spam scores and compliance issues before sending a campaign. Registering with platforms like Postmaster Google is also advised.SEO and Multi-Platform DiscoverabilityOrganic growth is driven by discoverability. Favour Obasi-ike outlines a comprehensive SEO strategy that extends beyond the podcast itself to all associated digital assets.Keywords and Semantic SearchThe Power of Repetition: Consistently repeating a target key phrase (e.g., "email best practices") across all content formats significantly boosts search visibility. This includes the podcast audio (which becomes a transcript), episode titles, blog posts, video descriptions, image alt text, and the URL itself.Verbal SEO: Vocally stating and phonetically spelling out URLs (e.g., "p l a y i n c . o n l i n e") on the podcast is a critical practice. Modern transcription services can recognize these as links, making them clickable directly from the text version of the episode.Descriptive Titling: Podcast titles should be contextual and keyword-rich. A title like "The Sun Nutrition" is far more discoverable than a generic title like "The Sun Podcast" because it tells potential listeners exactly what the show is about.Social Media and Platform IntegrationUsername Optimization: Avoid using underscores in social media usernames (e.g., on Instagram). Favour Obasi-ike argues that underscores are not search-friendly, add unnecessary complexity for users typing the name, and conceptually place the user "under the line." A mashed-up name or a hyphen is preferable.LinkedIn RSS Feed Integration: A powerful and underutilized tactic is to connect a podcast's RSS feed directly to a LinkedIn company profile. This can be done in the company settings section and allows for the automatic distribution of new episodes onto the LinkedIn server, expanding reach.Advanced Growth Strategies and Data AnalysisBeyond the fundamentals, Favour Obasi-ike offers advanced tips for optimization and scaling based on data intelligence.Technical Standards and ValidationPodcast Artwork: The industry standard for podcast cover art and episode covers is a minimum of 3,000 by 3,000 pixels. Anything smaller may cause issues.Feed Validation: Podcasters can use free tools like Castfeedvalidator.com to perform an audit of their RSS feed and ensure it meets technical standards.Data-Driven DecisionsBrowser-Based Listening: It is a critical insight that a significant portion of the audience listens to podcasts on a web browser. With Google Chrome accounting for 72% of web browsers, this highlights the importance of a web-friendly presence and SEO within the Google ecosystem (Search, YouTube, Gmail).Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Grow a Small Business, host Troy Trewin interviews Jennifer Ann Johnson, founder of True Fashionistas, Florida's leading lifestyle resale brand. Jennifer shares her inspiring journey from running a wedding planning business to building a thriving fashion resale empire. She talks about overcoming challenges like COVID-19 and hurricanes, the power of core values, and her belief in consistency and passion as keys to success. Jennifer also discusses leadership lessons, team culture, and how resilience and innovation helped her business grow from a small store to a 13,000-square-foot powerhouse. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jennifer Ann Johnson, the hardest thing in growing a small business is “staying the course.” She explains that it's easy to get distracted by competitors or trends, but true growth comes from staying focused, keeping your blinders on, and competing only with yourself. Her mindset is all about perseverance — focusing on your own path and goals rather than comparing yourself to others. What's your favorite business book that has helped you the most? Jennifer Ann Johnson's favorite business book that has helped her the most is “Begin With We” by Kyle McDowell. She loves it because it focuses on company culture and leadership, emphasizing how standing shoulder-to-shoulder with your employees—rather than above them—creates stronger teams and a more successful business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jennifer Ann Johnson recommends exploring The Confident Entrepreneur, her own podcast focused on leadership, growth, and confidence for business owners. She also provides valuable free tools and resources on her website to help entrepreneurs thrive. Beyond her work, she suggests tuning into other insightful shows like The Small Business Growth Podcast, The How of Business, and Masters of Scale by Reid Hoffman — all offering practical lessons on scaling, marketing, and managing small businesses effectively. What tool or resource would you recommend to grow a small business? Jennifer Ann Johnson recommends using The Confident Entrepreneur Podcast and her online resources as powerful tools for small business growth. Through her podcast, she shares real-world stories, leadership lessons, and actionable strategies on marketing, consistency, and scaling a business. Her website also offers free resources, coaching, and blogs that help entrepreneurs strengthen their mindset, improve operations, and build confidence while avoiding common business pitfalls. What advice would you give yourself on day one of starting out in business? Jennifer Ann Johnson's advice to herself on day one of starting out in business would be simple yet powerful — “You can do hard things.” She believes entrepreneurship is full of challenges, but success comes from trusting your abilities, facing obstacles head-on, and staying resilient no matter how tough things get. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't about reaching a destination, it's about loving what you do and finding joy in the journey — Jennifer Ann Johnson The moment you stop learning is the moment you stop growing as a leader and as a business owner — Jennifer Ann Johnson Consistency, core values, and courage are the foundation of every thriving business — Jennifer Ann Johnson  

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I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).Grab Black Friday in a Box while it's on SALE: https://gemmabonhamcarter.com/black-fridayWhat you'll learn:The exact 5-day deal structure that generated over $20K in salesHow strategic upsells and order bumps added $4,100 to her revenueWhy running ads to warm audiences only resulted in 13.4x return on ad spendThe specific email timing strategy that worked (and what didn't)Her biggest mistakes and what she's doing differently in 2025The email subject lines that got the highest open rates during Black Friday weekHow she prepared her audience weeks in advance with a Black Friday catalogThe backend technical issues you need to avoid when running daily dealsResources Mentioned in this Episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-fridayStephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim chats with Jeff Walker, legendary online entrepreneur and the creator of the Product Launch Formula. Jeff shares how he went from a stay-at-home dad to generating over $100 million in sales — and empowering his clients to generate over $1 billion through launches. From early struggles with sales to pioneering the online marketing space, Jeff walks us through how mastering launches, building an email list, and leaning into authenticity helped him grow a thriving business. Whether you're just getting started or ready to level up your game, this episode is filled with inspiring stories, tactical advice, and timeless principles that still work today. Who is Jeff Walker? Jeff Walker is the creator of the Product Launch Formula, a groundbreaking system used by thousands of entrepreneurs to launch products, grow businesses, and scale revenue. With a legacy spanning nearly 30 years in the online business world, Jeff has helped high-profile names like Tony Robbins and Brendon Burchard while also empowering everyday entrepreneurs to quit their jobs and build sustainable income from home. He's the author of the New York Times best-selling book Launch and the CEO of Internet Alchemy. Connect with Jeff Walker: Website: https://productlaunchformula.com Facebook: https://www.facebook.com/JeffWalkerFan Instagram: https://www.instagram.com/jeffwalkerco/ LinkedIn: https://www.linkedin.com/in/jeffwalkerco/ YouTube: https://www.youtube.com/user/productlaunch Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar ⏱ In this Episode: 00:00 Introduction to the Work at Home Rockstar Podcast 00:32 Jeff Walker's Journey: From Stay-at-Home Dad to Online Business Success 04:39 The Evolution of Email Marketing 11:26 Challenges and Triumphs: Overcoming Business Setbacks 19:44 Building and Engaging Your Audience 21:57 Creating an Effective Opt-In Page 22:14 Driving Traffic to Your Lead Magnet 24:16 The Importance of Congruence in Lead Magnets 26:08 Delivering Value Without Overwhelming 28:02 The Power of Sequences in Marketing 33:50 Jeff's Journey and Insights 40:53 The Future of Jeff's Business and AI 42:01 Where to Learn More About Product Launch Formula 43:26 Jeff's Favorite Rock Stars

Is SEO Enough to Earn Business Profit and Revenue? Marketing Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode of the We Don't PLAY podcast, host Favour Obasi-Ike delivers a masterclass on the strategic role of Search Engine Optimization (SEO) in today's digital landscape. He dismantles the myth that SEO is a silver bullet, arguing instead that it's a foundational component that must work in concert with a healthy business and other marketing channels. We dive deep into how major shifts, like Google's algorithm changes and the rise of AI-driven search, are making a sophisticated SEO strategy more critical than ever.Tune in to learn how to leverage SEO not just for traffic, but as a powerful data intelligence engine to understand your customers and drive informed business decisions.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Key Takeaways:SEO is a Necessary Ingredient, Not the Entire Recipe: You can't build a successful business on SEO alone. It cannot fix a bad customer experience, poor operations, or a weak value proposition. True success comes from integrating SEO with other channels like email marketing, advertising, and social media.The Search Landscape is Rapidly Evolving: Major changes are reshaping how we think about SEO. With Google removing traditional numbered pages and the emergence of AI-native browsers like Perplexity AI, strategic SEO is more vital than ever. Content freshness, signaled by the "last modified" date, is becoming a key ranking factor.SEO's Core Value is Data & Intelligence: The most powerful benefit of SEO is the actionable data it provides. By using tools like Google Search Console, you can understand customer intent, identify market needs, and make smarter decisions about product development and advertising. SEO is technically psychology.A Proactive Content Strategy is Non-Negotiable: Success requires planning content months in advance. The lifespan of your content varies dramatically by platform—while an Instagram post lasts ~72 hours, a Pinterest pin can drive traffic for over 5 months, making platform choice a key strategic decision.SEO Must Be Fully Integrated: SEO shouldn't live in a silo. Its power is multiplied when woven into email marketing (optimizing images and landing pages), paid ads (using search data for targeting), and lead conversion. It is the "byproduct" of good marketing practices.Implementation Requires a Clear Model & Timeline: Whether you choose a DIY approach, build an in-house team, or outsource to an agency, achieving results takes time. Expect to see significant traction in 1-3 months for established sites and 3-6 months for new ones—an investment that can define your business's trajectory for years to come.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn't always the answer—and how email marketing can be a game-changing solution.We explore:The Burnout of Always ChasingWhy relentless networking can drain your time and energyThe hidden costs of depending on a salesperson to replicate your passionHow inconsistent follow-up causes valuable connections to slip through the cracksThe Power of NurturingWhy your best salesperson will always be youHow email marketing bridges the gap between networking events and lasting relationshipsThe difference between one-to-one meetings and building relationships at scaleMaking Email Marketing Work for YouThe importance of writing like you're talking to one person—your ideal clientHow consistency (weekly or bi-weekly emails) keeps you top of mindUsing stories, examples, and even AI to make the writing process easierWhy “B+ work” and consistency beat waiting for perfection every timeKey Takeaways for Business OwnersGreat relationships beat relentless hustle—every single daySystems will always outperform people when it comes to consistencyEmail marketing is not automation—it's relationship building at scaleStaying visible and top of mind means being the first call when clients are readyWhether you're an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

How do you take a nonprofit that relies entirely on donations and turn it into a thriving community hub for wildlife, education, and conservation?Lisa Franco, Director of Development at Woodford Cedar Run Wildlife Refuge in New Jersey, joins the Be a Marketer podcast to share how she combines a marketing background with a passion for wildlife to grow support, increase donations, and strengthen community ties.In this episode, you'll hear how Lisa balances fundraising with education, why storytelling is her most powerful tool for driving engagement, and how Cedar Run uses creative approaches like “Weddings in the Wild” to reach new generations of supporters. Lisa also explains how Constant Contact helps them segment audiences, simplify giving, and keep donors connected to the impact of their contributions.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationAdd your contacts' details to an emailCustomize what each contact sees in your email with dynamic contentUse the Content Generator to write email, landing page, social, and SMS content for youMeet Today's Guest: Lisa Franco of Woodford Cedar Run Wildlife Refuge

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop what you're doing. If you're sending emails to your list, you might be walking straight into an email marketing minefield.These aren't small mistakes. We're talking about things that can get your account shut down, your domain blacklisted, and your hard-earned audience permanently out of reach. You'll see your open rates crash, your click-throughs nosedive, and your emails vanish into spam folders, maybe forever.The worst part? These mistakes are hiding in plain sight. They're being recommended in online courses. They're built into your email marketing platform. And yes, even smart, successful marketers are doing them.In this episode, you'll uncover five email marketing landmines that most coaches, experts, and online business owners are stepping on without realizing it. These aren't outdated tricks or theoretical risks. They are real, active dangers that can ruin your ability to sell, connect, and grow through email.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there...

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You spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? Crickets. No sales. No engagement. Nothing!If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you, and bring in sales on autopilot.TAKEAWAYS:Your lead magnet is just the beginning. Post-lead magnet download should be a strategic email funnel that brings in sales.A Nurture Sequence warms up your lead by addressing their next-level pain points, which preps your leads for your pitch.The Pitch Sequence isn't about teaching, it's about overcoming objections and speaking directly to different buyer types.Most entrepreneurs underutilize their email funnels, landing them in the “friend zone” instead of converting leads into buyers.A well-built email funnel runs on autopilot, selling your program consistently without live launching.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a spot in the upcoming Sell on Autopilot Masterclass! In just one hour, Allison will show you how to set up simple email funnels that bring in sales while you're at the ballfield, running errands, binge-watching Netflix, or ya' know…sleeping—so your business keeps moving even when you're not.Turn months of overwhelm into one day of DONE. I've got 3 spots left for my Beta Email Funnel VIP Day — you'll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students.I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers.But here's what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works.In this episode, I'm breaking down the complete strategy—from my humble $8K beginnings to last year's $158K success. I'll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn't just about the sales you make that week.What you'll learn:The exact breakdown of my $158K Black Friday campaign (day by day, offer by offer)Why I created the 5 Days of Deals method and how it became industry standardThe three key elements most people miss that make or break these campaignsReal case studies from students who've made $10K-$100K with small email listsWhy audience priming matters more than audience sizeHow strategic email sequencing drove 50% of sales in the final 6 hours each dayWhy Black Friday is really about validation, momentum, and list-building (not just sales)The psychology behind urgency and exclusivity that makes this strategy workGET BLACK FRIDAY IN A BOX: https://gemmabonhamcarter.com/black-fridayBLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE): https://gemmabonhamcarter.com/casestudy  Support the show

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Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Perplexity AI's free "Comet" web browser, which occurred this past Thursday. We expressed excitement over this development, highlighting Comet's functionality as an AI-powered browser that can import Google Chrome extensions and act as a personal assistant, shopping, and email agent. The conversation extensively examines the implications of Comet's introduction on the browser market share, particularly in relation to the dominance of Google Chrome, and explores how this new tool affects Search Engine Optimization (SEO) strategies and content visibility for businesses. Finally, a significant portion of the discussion addresses crucial concerns regarding user privacy and data security when utilizing these advanced AI tools, emphasizing the need for caution and strategic use.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!FAQs about this episode1. What is the Perplexity AI Comet Browser?Comet is an AI web browser released by Perplexity AI. Comet essentially integrates Perplexity AI capabilities into a browser format. The concept involves having an AI web browser, similar to using Google Chrome but with AI integration.2. When was the Comet browser released, and to whom?The free Comet browser was recently made available to everyone worldwide. It was announced on a Thursday. However, Comet was initially released to people who had Perplexity Max in July. This three-month period (July to October) allowed Perplexity to keep it exclusive within their beta program or exclusive community before releasing it universally.3. How can I download the Comet browser, and what platforms is it available on?You can download the Comet browser by visiting perplexity.ai/comment. It is available for both Mac and Windows.4. What are the key features and capabilities of the Comet browser?The Comet browser offers several features that distinguish it from traditional browsers:• Extension Import: You can import your Google Chrome extensions into the Comet AI browser.• Agentic Capabilities: It is described as a personal assistant that helps with many things. It can: ◦ Autonomously control browser actions, such as closing tabs and opening pages. ◦ Fill out forms. ◦ Control Google Drive. ◦ Shop for you. ◦ Send out emails, leveraging a feature called "background assistant".• Current Focus: It is currently heavily focused on the web, though a mobile app is anticipated, similar to the existing Google Chrome app and Perplexity app.5. Why did Perplexity AI release the Comet browser?Perplexity is doing this to gain market share and compete with major rivals, particularly Google. The current browser market is heavily dominated by Google Chrome, which holds about 72% of the market share (specifically cited as 71.77% to 71.86% recently).6. How is Perplexity AI related to Microsoft and other platforms?Perplexity is closely associated with Microsoft and Bing. The platforms are interconnected, as LinkedIn is also owned by Microsoft. It is noted that Microsoft is also involved with Copilot and is "somewhere in the mix" of OpenAI/ChatGPT content, further connecting it to Comet.7. What are the major concerns regarding security and privacy with agentic AI browsers?The primary concerns revolve around security, privacy, and user adoption. Since the Comet browser can autonomously control browser actions, access Google Drive, and fill out forms, there are questions about how much security is provided.• Data Compromise: One critical concern is that if a company's chosen AI platform (like Comet) lacks necessary security measures, a client could be exposed to a hack, potentially compromising years of hard work.• Lack of Regulation: There is a belief that there is not enough regulation surrounding privacy in the AI space, often favoring convenience and productivity over individual privacy.8. How will AI search browsers impact SEO and business visibility?AI search models are changing how businesses achieve visibility:• Beyond Top 10: AI models are no longer just scanning the top 10 search pages; they are scanning anywhere between 10 to 40 links or sources. Businesses should aim to be in this "Top 40 listing".• Platform Diversity: Visibility is achieved when a brand is interconnected across various platforms, including LinkedIn, YouTube, Google, Pinterest, the website, blogs, videos, audios, and podcasts.• LinkedIn Importance: If Perplexity uses LinkedIn as one of its information sources, having a complete and active LinkedIn profile is significant for search results.• Contextual Content: Content needs to be contextually relevant, moving beyond just typing basic search phrases like "best restaurant near me".• SEO Relevance: SEO remains important; even if AI models like ChatGPT handle e-commerce orders, they are still pulling information from sources with high domain authority, which is based on SEO principles.9. What are the best practices for leveraging AI tools like Comet?Users should adopt a strategic approach when using these new AI tools:• Strategy and Learning: Use AI to strategize, discover different angles, and find solutions to problems you haven't considered. Ask AI how to improve upon an idea or find what is missing from your strategy.• Strategy vs. Dependence: Use AI as a tool to improve yourself and learn, but do not depend on it.• Privacy Protection: Exercise caution regarding privacy. Do not give out personal identifying information (PII) such as your specific address, phone number, or names of family members. Ask general questions instead of highly specific personal ones.• Prompt Awareness: Be aware that all prompts written into ChatGPT are typically indexed into Google unless you change your settings.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text Me A Question!Text Me A Question!The rules of online growth have changed—and the creators winning right now aren't posting more; they're selling smarter. We break down how a modest podcast can pull tens of thousands in revenue from just a handful of episodes by aligning message, medium, and a simple path to buy. No gimmicks, no 30-day nurture marathons—just content that speaks to solution-aware buyers who are ready to act and a clear invitation that respects their time.RESOURCES MENTIONED✨ Text Me - Text 'tblplus' to (866) 498-2080 & ask me questions directly about TBL+ Group Coaching & whether it's right for you. :)OR DM Me On Insta: https://www.instagram.com/kimannjimenez/MORE FREE RESOURCES

#894 Do you own your business, or does your business own you? As entrepreneurs, we're no strangers to long hours building our brands and serving others. But what if you could stop trading your time for money and start building true freedom instead? In this episode, I'm excited to dive into the ins and outs of becoming a lifestyle investor. My guest, Justin Donald, will define this term for us and share the top ways he's built wealth by focusing on niche assets. Listen in if you're stuck grinding because this chat will open your eyes to what's possible! Justin and I discuss finding and taking advantage of emerging trends, the types of opportunities to focus on as a beginner, why you should say no to most deals, and the entrepreneur mindset that can lead to trouble as an investor. Join us for an inspiring conversation on building truly passive income! Show notes and more at SmartPassiveIncome.com/session894.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode unveils an extensive discussion about the optimal methods for structuring internal links within your website to improve search engine optimization (SEO) and user experience. I explain that internal links should be contextually relevant, often using the analogy of a "sandwich" where the highlighted text (anchor text) aligns directly with the content of the linked URL. The conversation emphasizes that effective internal linking creates a "spiderweb" structure, connecting old and new content to enhance readability and discoverability by algorithms like Google. Finally, I discuss related digital marketing topics, including the benefits of leveraging email marketing platforms like Flodesk for cost efficiency and high deliverability, linking this back to the importance of a strong online structure.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!10 Answer Keys for this episode1. An internal link is a word, phrase, or sentence that is highlighted to become a hyperlink. This link connects the current page to another relevant page or resource that exists within the same website domain.2. The "sandwich" effect occurs when the highlighted text (anchor text) uses the same words or phrase as the keywords found in the destination page's URL. This creates a strong contextual connection that is easily understood by both human users and search engine algorithms, improving the chances of the page ranking for those terms.3. Linking new and old pages creates a "bridge" or a "spiderweb" structure across a website. This practice helps search engines and users discover all related content, regardless of its publication date, ensuring that value is passed between pages and creating more pathways for visitors to find relevant information.4. Linking directly to a checkout page is a strategy to reduce friction and save the customer time, potentially leading to higher conversions, especially if the customer has already seen the product and has all the necessary information. Linking to a product page allows the customer to read more details and make a decision, but it introduces an extra step and risks them getting distracted by other items.5. "Structural marketing" is a concept where marketing efforts are built with discipline, rules, and a foundation, much like a physical structure. The website serves as the foundation, and its pages, connected by internal links, must be active and structured logically to support marketing goals.6. A website's search bar functions like Google's own search. When a user searches for a specific term like "candy" or "flowers," the website pulls results from its own internal index or inventory. If the website's content (the resource) is not properly structured and indexed, the search function (the source) is useless, like a well with no water.7. Local businesses should highlight the text of the city or state they want to be found in and link it to a relevant page. This is a form of on-page SEO that sends a signal to algorithms that the business serves that specific location, which can have a large long-term impact on local search visibility.8. HTTPS is the secure version of HTTP. Using an HTTPS link for hyperlinking ensures a clean, direct, and secure pathway for the user and search engine crawlers. Using an HTTPlink can result in a different, less secure experience that might cause the link to bounce back or redirect unnecessarily.9. A "do follow" link signals to search engines that you endorse the destination page and are attributing value or "link juice" to it. A "no follow" link tells search engines that you are citing or suggesting the link but are not endorsing it, so no domain authority or ranking signal is passed.10. When you update and republish one page that is internally linked to many other pages (e.g., 10 or 20), it sends a new signal to search engine algorithms for all connected pages. This one update effectively "republishes" all the linked pages in the eyes of the algorithm, signaling fresh activity across a wide swath of the website without having to manually update each page.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

About Thomas Griffin:Thomas Griffin is the Co-founder of OptinMonster and Gro-Rite Garden. His software powers over 25 million websites globally, and he pioneered the lead capture space by coining and trademarking the term "exit intent." Thomas built OptinMonster during the early days of modern marketing automation, positioning the company at exactly the right place and time as MailChimp, HubSpot, and Constant Contact created market demand for conversion optimization tools.About OptinMonster:OptinMonster is a conversion optimization platform that helps businesses capture leads before visitors leave their website. Created to solve the problem that 70% of website visitors never return, OptinMonster introduced exit intent technology and became the category leader by defining the terminology itself. The platform now powers lead capture for millions of websites and has built a thriving affiliate community of bloggers and marketers who rely on its tools for conversion optimization.Show Notes:00:00 Early entrepreneurial spirit and the path to software02:59 Transitioning to software and SaaS: learning the fundamentals05:59 The birth of OptinMonster: solving the "70% never return" problem09:01 Overcoming early challenges: the SaaS crash and WordPress pivot11:55 Understanding user behavior and psychology: why exit intent works14:59 Marketing strategies and growth: timing the MailChimp/HubSpot wave18:09 The evolution of the product: from WordPress to cross-platform dominance21:01 Building a community and affiliate network: creating viral growth loops24:33 The journey to customer acquisition: when bloggers couldn't stop recommending25:38 Key metrics for business growth: the four-lever framework30:19 The importance of onboarding: the 10-minute rule that changed everything35:56 Transitioning from SaaS to hardware: applying software principles to Gro-Rite Garden42:06 The power of community and support: combating entrepreneurial isolation

What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first?Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countries and rapid growth in the U.S., Marcus explains how the franchise has managed to maintain its personal, one-to-one impact while equipping stylists with the systems they need to thrive.In this episode, you'll hear why empathy and structure are the secret ingredients to scaling a people-first business, how House of Colour empowers solo entrepreneurs with marketing and operational support, and why Marcus sees email as a critical channel for maintaining brand consistency and driving ROI. You'll also learn how the company uses community, culture, and communication to turn growth into something sustainable.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Constant Contact Multi-Account SolutionConstant Contact for FranchisesMeet Today's Guest: Marcus King of House of Colour

#893 I used to doubt the value of short-form content for serious brand building, but I was way off. Diving in and giving it a real chance has completely changed my mind! In this episode, I'll share an awesome update on Short Pocket Monster. This is the experimental Shorts channel I started in the Pokémon space to see if this format was worth it for entrepreneurs. Millions of subscribers and hundreds of thousands of dollars in revenue later, short-form content has been an incredible boost to my business! I'll break down my exact process to help you follow in my footsteps without all the trial and error. From building a series that keeps people coming back to repurposing videos across multiple platforms, I'll share all the strategies that worked. My editing time is down to twelve minutes per video, so you don't have to put in long hours for this to take off. Enjoy! Show notes and more at SmartPassiveIncome.com/session893.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Favour Obasi-Ike, an active partner, strongly advocates for the email marketing platform Flodesk.He emphasizes that its unlimited pricing model will end on November 28th and urges listeners to sign up before this date to lock in the beneficial pricing.He highlights Flodesk's robust deliverability through its use of Amazon SES and its superior click-through rates compared to competitors like Constant Contact and Mailchimp.The discussion also touches upon Flodesk's features, such as its comprehensive educational platform ("Flodesk University") and integration capabilities with services like Stripe and Shopify, while differentiating it from project management tools like ClickUp.Ultimately, Favour presents Flodesk as a cost-effective solution for creators and business owners seeking high-quality email marketing and business growth.He offers an affiliate link for a 14-day free trial and a 50% discount.Read the full article on "Join Flodesk Unlimited Pricing Plan by Nov. 28: Here's Why" here: https://www.playinc.online/post/join-flodesk-unlimited-pricing-plan-email-marketingNext Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!The most urgent message is the November 28th deadline to lock in Flodesk's unlimited pricing. This is a critical opportunity to secure cost predictability and avoid future standard pricing. Sign up now to get grandfathered in!Why Flodesk's Value is UnmatchedFlodesk's primary advantage is its unlimited pricing model. For a single flat fee, you get unlimited subscribers, emails, and workflows, leading to significant savings. This is a game-changer for cost efficiency, allowing you to scale without unpredictable costs. Discover how this core value proposition can transform your budget.The Engine Behind Your Success: Superior DeliverabilityA key reason for Flodesk's effectiveness is its technical foundation. It boasts a 17% higher view rate by leveraging Amazon SES, ensuring high deliverability and ensuring your emails land in the inbox, not spam. This technical superiority is the backbone of its high click-through rates.Explore Flodesk's Powerful FeaturesFlodesk is a comprehensive platform built for creators. Explore its full suite of capabilities:Design & Content: Create stunning emails with beautiful templates and embed videos or GIFs.Automation & Workflows: Set up triggered emails and sequences to nurture leads effortlessly.E-commerce Integrations: Seamlessly connect with Stripe and Shopify to sell products directly.Lead Capture: Build landing pages and pop-up forms to grow your list.Customization: Use custom domains and segmentation for a personalized touch.Proven Results: See our DataOur case studies show Flodesk's impact. One user saw click rates jump from 2-5% on Constant Contact to 35-40% with Flodesk. Another client migrated from ConvertKit (Kit) and saw their engagement more than double. The platform was the problem, and Flodesk was the solution.Learn with Flodesk UniversityGet the most out of your subscription with Flodesk University, a free, comprehensive educational platform. Learn everything from basics to advanced strategies without costly onboarding.How Flodesk Stacks UpWhile platforms like Mailchimp, Constant Contact, and Brevo are great, Flodesk differentiates itself with its unlimited pricing, superior aesthetics, and proven deliverability. It's the cost-effective solution for serious business growth.Ready to experience the difference? Use our affiliate link for a 14-day free trial and a 50% discount applied at checkout.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

Her AI Era Summit: Empowering Women in AI with Kinsey and JoyceThe stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future?That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up and create Her AI Era Summit – a five-day virtual event designed specifically for women entrepreneurs ready to step into their AI power.I had the best time chatting with these two brilliant women about why women need their own seat at the AI table (spoiler: we're not just taking a seat, we're building our own table), how the "bros with Lambos" are infiltrating AI education, and why women who are already carrying the load at work and home deserve the leg up that AI can provide.We dive deep into the guilt women feel around using AI tools – because heaven forbid we make our lives easier – and why that needs to stop immediately. We also get into some fun lightning rounds about AI headshots, voice cloning, and the AI tasks that still feel like pure magic.If you've been on the fence about embracing AI in your business, this conversation will give you the push (and permission) you need to dive in.Make sure you snag your ticket to the summit, Her AI Era happening Oct 13-19: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Resources Mentioned in this Episode:Her AI Era Summit: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Only Boldly (Joyce): https://onlyboldly.comAuthentic AI for Entrepreneurs (Kinsey): https://feelgoodsocial.comChatGPT: https://openai.com/chatgptMidjourney: https://midjourney.comMake: https://make.comDescript: https://descript.comPerplexity: https://perplexity.aiYour Next Steps:Get Your Summit Ticket: https://gemma003--heraiera.thrivecart.com/her-ai-era-summit-2025/Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

This podcast features Cameron Richards, LMT and Faiza Tahir of Somatic Massage Therapy and Spa. The central theme is a therapeutic and educational approach to skincare that extends beyond traditional spa facials.Faiza Tahir, an Esthetician with 13 years of experience, specializes in a holistic methodology, combining advanced in-office treatments with client education and at-home care. A core offering is the Face Reality "Acne Boot Camp," a 100-day program designed to clear acne through bi-weekly treatments and a dedicated product regimen.The spa's philosophy emphasizes treating the skin from both the inside and outside, using modern modalities like LED light therapy and providing clients with a deep understanding of product ingredients and proper skin maintenance. The overall client experience is designed to be efficient, with 50-minute sessions and no downtime, aiming to produce tangible results and a feeling of rejuvenation.Business and Contact InformationYou can connect with Somatic Massage Therapy and Spa through multiple channels for information or to book a free consultation.• Business Name: Somatic Massage Therapy and Spa• Location: 113 Jericho Turnpike, Floral Park, NY (on the border of western Queens and eastern Nassau County)• Website: somaticmassagepc.com• Phone (Call): 516-686-9557 ◦ Fisa's Direct Extension: 7• Phone (Text): 516-447-4373• Booking: Can be done online via somaticmassagepc.com/book-appointment or by calling in.• Remote Consultation: Prospective clients can text a picture of their skin concern for an initial assessment from Fisa.--------------------------------------------------------------------------------Key Personnel and ExpertiseFaiza Tahir, Esthetician• Experience: 13 years in the aesthetics industry.• Education: Licensed through the New York Institute of Beauty (NYIB).• Certifications: Acne certified by Face Reality.• Dual Expertise: Holds experience working in both day spas and medical spas, giving her proficiency in both "relaxing facials" and "clinical graded facials."• Role: Serves as the Master Esthetician at Somatic Massage Therapy and Spa, performing all facials, peels, and skincare treatments. She is driven by a passion to "make a difference in the skins."Cameron Richards, Licensed Massage Therapist• Role: As a licensed massage therapist, Cameron highlights the critical need for skincare education, which he personally received from Faiza• Perspective: He emphasizes that the average consumer often lacks the knowledge to select appropriate skincare products, potentially causing more harm than good. He notes, "...if I don't know much imagine the average person out there who just walks into a Target Walgreens and just pick up anything off the shelf because they think it's going to work and they end up doing more harm."• Focus on Education: Cameron ensures that education is a key component of the client experience at the spa, particularly for men who may not be aware of proper skin cleansing and exfoliation techniques post-shaving.Core Skincare PhilosophyTherapeutic Treatments over Standard FacialsFaiza distinguishes the spa's services from conventional facials, framing them as targeted treatments.• Quote: "These are not only facials. These are therapeutical treatments we do. We do not use the word treatment at this spa, but these are the therapeutical... facial for them."• Day Spa vs. Med Spa: Fisa clarifies that while med spa products contain highly "active" ingredients used under a doctor's supervision, the spa's professional-grade products are highly effective and bring about significant changes in the skin.A Holistic "Inside and Out" ApproachThe treatment philosophy is comprehensive, addressing skin health from multiple angles.• External Healing: In-office treatments focus on healing the skin from the outside using professional products and modalities.• Internal Healing: Clients are provided with products, such as vitamins from the Face Reality line, to promote healing from within.• Hydration: The importance of hydration, both oral and topical, is stressed for all skin types, including acne-prone and mature skin.Specialized Acne Treatment Program: The Face Reality Boot CampA cornerstone of the spa's offerings is a structured, results-oriented program for acne clients.• Objective: To clear the client's skin within 100 days (approximately 3 months).• Process: 1. Free Consultation: The process begins with a skin analysis and a thorough review of the client's current home care products and their ingredients. 2. Bi-Weekly Treatments: Clients come in every two weeks for in-office procedures. 3. Dedicated Home Care: Clients are instructed to use Face Reality products at home, which Fisa describes as "amazing" and working "like a magic."• Results Timeline: Clients typically begin to see a noticeable difference in their skin after just three weeks of consistent in-office treatments and home care.The Client Journey and Treatment ExperienceConsultation and In-Office Procedure• Initial Step: The client journey starts with a free consultation to analyze the skin and educate the client about products that may be exacerbating their condition.• Treatment Duration: The in-office session is efficient, lasting approximately 50 minutes.• Treatment Steps: A standard session includes cleansing, exfoliation, extractions, and calming the acne.• Client Feedback: Following a treatment, clients report a distinct sensation of freshness. Fisa notes, "Most of my client... they tell me... we are feeling that our skin is breathing now." This is attributed to clearing clogged pores, allowing oxygen to penetrate the skin.Post-Treatment and Downtime• No Downtime: Clients can immediately return to their daily activities.• Minor Side Effects: There may be slight edema (swelling) or redness for 20 minutes to one hour following extractions, but this subsides quickly.Available Technologies and Targeted ConcernsSomatic Massage Therapy and Spa is equipped with modern modalities to address a variety of skin concerns.Technology / Treatment PurposeSaluma LED Light TherapyUtilizes different light wavelengths to treat skin. Red LightUsed to calm down active acne. Blue LightAlso used for acne treatment.Chemical PeelsUsed to treat post-inflammatory hyperpigmentation (PIH) and other concerns.Nano InfusionA procedure to enhance product penetration and skin health.ReferralsClients can be taken to a partner med spa for Micro-needling and PRP.Primary concerns addressed include:• Active Acne• Post-Inflammatory Hyperpigmentation (PIH)• Melasma (lightening and management)• Anti-AgingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Celebrates 27th Year Anniversary:

#892 Our virtual fatigue has brought live events back in a big way. Whether it's a dozen people in a coffee shop or thousands in a convention center, you too can bring your followers together and foster real connections! In this episode, I break down everything I've learned from hosting events of all sizes. From mastermind meetups to Card Party, my massive Pokémon event, I share the numbers behind what worked and what didn't. I've spent everything from $47 for coffee and pastries to six figures bringing people together, and all these events were worth it! That said, listen in on today's session to avoid the hosting mistakes that can cost you! I discuss how to start small and then scale to uplevel your brand and revenue. I dive into the logistics of face-to-face meetups and share my blueprint to help you succeed and unlock the hidden benefits of live events! Enjoy! Show notes and more at SmartPassiveIncome.com/session892.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#891 I went from a terrified first-time speaker in 2011 to standing on over 350 stages. I've also earned more than half a million dollars in speaking fees and had priceless networking opportunities at these events. With live talks being more lucrative than ever in 2025, how do you build a career around your presentations? In today's episode, I share what's working right now if you want to get paid to speak. I'll cover landing your first gigs, building relationships with event organizers, and positioning yourself for high-paying opportunities. While I also share tips on crafting great talks, this episode is all about leveling up your income through public speaking! If you're just starting out, tune in to today's session to begin transforming your expertise into a public speaking business that serves others. Don't miss out on this opportunity that can open doors, grow your authority, and support your freedom! Show notes and more at SmartPassiveIncome.com/session891.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.