Podcasts about Email marketing

#936 I've been on YouTube since 2009, and after today's chat with three teenage creators, I'm blown away by the big moves the next generation is making to fully take over this platform! The Wild Adventure Girls are 16, 17, and 18. Across multiple channels, they're turning absolute chaos into millions of subscribers and a legit content empire! You don't want to miss this session because Angelina, Annabella, and Scarlett give us an inside look at how they build superfans with everything from short-form videos to video-first podcasting! We dig into exactly what it takes to build a creator business. You'll hear how the girls balance school and content creation, plan and develop their productions, handle negative comments, and leverage sponsorships and merch to monetize. We also chat about growing beyond YouTube and the responsibility that comes with inspiring young audiences. Listen in on this episode for a big dose of motivation! Show notes and more at SmartPassiveIncome.com/session936.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AL #004 Regularly collaborating with other creators is a shortcut to audience growth. But what if you're already doing a lot and don't want to add a ton of extra work to your plate? For quick and easy collabs, listen in on today's AskLiz session to get my top three strategies! These low-lift opportunities are the ideal place to start if you're looking to reach new people and give your brand a quick boost! Join me, Liz Wilcox, for a chat on bringing back roundup-style posts, co-hosting live sessions with little to no prep, and swapping lead magnets with other creators in your niche. You'll also hear real examples of how I'm using these strategies in my own business to take action and expand my reach. So don't miss out! And if you'd like me to answer your business question in an upcoming session, let me know what you're dealing with at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al004.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 57 of The Fashion Founder podcast we talk about why you need email marketing in your fashion business. Applications are now open for Scale up; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleupDownload my free founder manual here: https://www.thefashionfounder.co.uk/foundermanualDownload my sales guide here: https://www.thefashionfounder.co.uk/salesguideVisit my website here: https://www.thefashionfounder.co.uk/If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/

For years, we've been told to build an email list because "the money is in the list." But as social media algorithms become more unpredictable and AI transforms the way people discover and consume content, many experts are wondering if email marketing still deserves a central place in their visibility strategy.  More importantly, how do you build authority and genuine relationships when so much online communication feels automated and impersonal? In Episode 496 of Amplify Your Success Podcast, I sat down with email marketing strategist Kylie Kelly to explore why your email list remains one of the most valuable assets you can own and how to use it to build trust, authority, and meaningful business growth without relying on social media. Kylie shares why relationship-first email marketing is becoming even more important in the age of AI, how interactive lead magnets create stronger engagement than traditional PDFs, and why creating memorable experiences helps subscribers become loyal buyers.  If you've been wondering whether email marketing still works, how AI is changing subscriber behavior, or what it takes to grow an engaged audience that actually wants to hear from you, this conversation offers a refreshing perspective on building a business you own instead of depending on borrowed platforms.   Key Takeaways: [02:55] Why email marketing is becoming even more valuable as AI and social platforms continue to evolve. [04:43] How building genuine relationships—not just growing a bigger list—improves engagement and long-term results. [06:31] Why AI should amplify your voice instead of replacing it. [07:25] How interactive lead magnets create better engagement than traditional downloadable PDFs. [10:24] Why your sender reputation is becoming more important than your subject line. [10:47] The "Start Here" email strategy that replaces the traditional welcome sequence and improves deliverability. [13:09] Four types of emails every authority should rotate through to build trust, credibility, and sales. [17:22] How to intentionally grow an aligned email list through relationship-based collaborations. [20:42] When it's time to move from participating in collaborative events to hosting your own. [23:42] The questions every entrepreneur should ask before saying yes to a collaboration opportunity. [28:24] Why meaningful relationships continue to be one of the strongest growth strategies in business. About The Guest:  Kylie Kelly is a visibility strategist on a mission to help women stop building their businesses on borrowed platforms. She teaches entrepreneurs how to grow their audience and authority through email, collaborations, and search-based visibility, instead of chasing algorithms. As the host of The Email Growth Show and founder of a fast-growing off-social Skool community, Kylie helps business owners turn attention into ownership and subscribers into buyers.   Connect With The Guest: Follow Kylie on Instagram - https://www.instagram.com/the_kyliekelly Join Kylie's FREE Skool Community - https://www.skool.com/online-biz-growth/about Visit Kylie's website - https://kyliekelly.com/ Resources Mentioned in This Episode: Download Kylie Kelly's "Start Here" Email Template - http://kyliekelly.com/start Collaboration X Factor Assessment - An assessment designed to help you identify what helps you build stronger collaborations, relationships, and audience expansion opportunities. Take the 3 minute quiz now at MelanieBenson.com/XFactor.  

Some buyers on your email list don't need you to convince them they have a problem—they already know. They're living it, they can name it, and they've probably tried to solve it before.In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution—without the gross, shame-y marketing tactics. Because yes, you can sell by naming what's not working, without making your people feel terrible about themselves.TAKEAWAYSThe Pain Point Buyer already knows they have the problem your offer solves, so your job is not to manufacture pain—it's to make them feel seen, understood, and supported.Not everyone with a problem is ready to solve it, which means this email is best used later in your Email Pitch Sequence when your buyer is more aware and closer to making a decision.Strong pain point messaging names the real frustration beneath the surface-level problem.You can acknowledge what's not working without using fear, shame, or overly dramatic copy to push someone into buying.An email speaking directly to the Pain Point Buyer should clearly connect the buyer's existing frustration to the transformation your offer helps them create.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to call out the pain points your auidence are experiencing, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.Or how about the episode about the Invitational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Ever sent an email blast to your entire list and wondered who actually reads it? If you're trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/kit-email-marketing-update-2026JOIN KIT: Get started with Kit here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used.

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway. They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing email marketing for a while and it's starting to feel stale, or you've been putting it off because it feels overwhelming, this series is for you. In today's episode, Laryssa and Liz cover: Why email marketing matters more than ever in 2026 - and why social media alone just isn't cutting it anymore The mindset shifts that hold jewelry brands back from getting started (you're not bothering people, we promise) What's changed about the email landscape and what's stayed the same The biggest mistakes jewelry brands are making with email right now How to think about frequency - and why consistency matters more than volume Simple, beginner-friendly ways to get started if email marketing feels overwhelming Substack versus email marketing: what's the difference and which should you focus on In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about email strategy for their own clients right now, and the shifts they've made in the last year that are making a real difference. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Comment une entreprise peut-elle profiter de LinkedIn ?La stratégie à adopter tient en deux mots : employee advocacy. Donnez la parole à vos employés, c'est eux qui ont les clés de LinkedIn.Aujourd'hui je vous propose qu'on parle de cette stratégie encore sous-exploitée et qui pourtant vous allez le voir a beaucoup de vertues en internet et en externe. Pour en parler j'ai invité une spécialiste de la prise de parole BtoB : Emilie Houdou. Vous pouvez en savoir plus sur Emilie en la suivant sur LinkedIn.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is typically the majority. But length is just one piece of it. The deeper issue is what's actually inside those emails. A welcome flow that feels like it could have come from any brand in any industry isn't going to convert. Static product blocks that haven't been updated since the flow was built aren't giving new subscribers an accurate picture of who you are. And treating someone who already purchased the exact same way as someone who's never bought a thing is leaving revenue on the table every single day. You already paid to get these subscribers - through paid ads, organic content, collaborations, or years of showing up. The welcome flow is where that investment either pays off or gets wasted. In this episode, I walk through the specific places welcome flows leak revenue, what to do about each one, and why getting this right isn't starting from scratch - it's making sure the work you've already done actually converts. ✨ In this episode, you'll learn: Why the welcome window is your highest attention moment - and how most brands squander it Why 4 emails is the minimum for a welcome flow and 5-7 is optimal What every email in the sequence needs to do - and why more discount reminders isn't the answer The most common welcome flow problem: emails that feel like they could come from any brand How personalization from your pop-up can meaningfully change how the welcome series performs Why dynamic content is one of the easiest wins in any welcome flow - and why most brands overlook it What happens when a welcome flow hasn't been touched since it was built and the brand has completely evolved The revenue leak that comes from treating first-time purchasers and non-purchasers exactly the same How to think about whether buyers should exit the flow or stay in with adjusted content The welcome flow is where your subscriber acquisition investment either pays off or gets wasted. Getting it right is worth the effort. Work with Joy Joya: https://joyjoya.com

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Zahl, auf die sich viel zu viele Shopbetreiber blind verlassen: den ROAS aus dem Meta Werbeanzeigenmanager. Diese Zahl lügt aus mehreren Gründen. Cookie Banner, iOS Restriktionen und Adblocker sorgen dafür, dass ein Teil der Conversions gar nicht erst ankommt. Gleichzeitig schreibt Meta sich Bestandskunden Käufe gut, die mit der eigentlichen Neukundengewinnung nichts zu tun haben. Das Ergebnis ist ein verzerrtes Bild, auf dessen Basis du Budgetentscheidungen triffst. Du erfährst, warum die einzig belastbaren Zahlen in deiner Gewinn und Verlustrechnung stehen, was es bedeutet einen Neukunden Break Even reinzuholen und warum das oft die smartere Strategie ist, und am konkreten Beispiel einer Kundin, wie ein stagnierender unprofitabler Shop in zwei Monaten auf 100.000 Euro Monatsumsatz gekommen ist, ohne dass sich am Meta ROAS irgendwas verbessert hat. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does Your Service Business Slow Down Every Summer?You're not alone. Most service-based business owners experience a summer lull — fewer inquiries, slower conversions, and that uncomfortable feeling of watching your calendar empty out while hoping things will pick back up on their own.But here's the truth: crossing your fingers is not a strategy.In this episode of the Diamond Effect Podcast, Maggie Perotin breaks down exactly why your business doesn't have to slow down this summer, and the one tool most service business owners are completely underusing to attract clients, build relationships, and make consistent sales no matter the season.That tool? Email marketing.What You'll Learn in This EpisodeWhy service businesses experience a summer lull — and what separates owners who thrive anyway from those who don'tThe "three types of business owners" quiz — which one are you this summer?Why do you already have a goldmine of potential clients sitting in your contacts right nowHow email marketing works even if you're not techy, not a writer, and have never sent a marketing email beforeWhy email marketing delivers the highest ROI of any marketing strategy — and why it works especially well for service businessesHow to use AI to write emails in your voice in minutes (even if English isn't your first language)Why your email list is an asset you OWN — and why that matters more than any social media followingThe mindset shifts that stop most business owners from ever starting (and how to overcome them fast)Key Takeaways:Only 9% of people are ready to buy at any given moment. The other 91% need time, consistency, and trust — and email is how you build all three without relying on an algorithm.You don't need to be techy or a great writer. Your clients don't need elaborate designs or perfectly crafted copy. They need to feel like you understand them. That's it.Your email list is yours forever. Social media platforms can disappear or ban your account overnight. Your email list is a business asset you own and control.Email marketing works for every service business. If your industry isn't using it much — that's an advantage, not a reason to skip it.Busy does not equal productive. If you're too busy to work on strategies that bring in new clients, you're too busy for your business to grow.The Summer Lull Is OptionalThe business owners who struggle every summer are the ones solving the wrong problem: taking courses, tweaking their website, waiting for the economy to shift. Meanwhile, the owners who thrive are the ones doing the work to get visible in front of the clients who are already out there looking for exactly what they offer.Your potential clients aren't all on vacation. They're in your inbox, in your contact list, on your email list — waiting to hear from you.Join Maggie and her clients for Stop the Lull: Build an Email Sequence in Five Days and Make Sales This Summer. A live 5-day online workshop — July 13–17, one hour per day at noon ESTREGISTER HERE - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889In just five hours across the week, you will:Overcome every mindset block around email marketingGet clear on your offer, your messaging, and your ideal clientBuild a complete, ready-to-send email sequence tailored to your businessUse AI-powered prompts to write every email fast — in your voiceSchedule and send your sequence by Day 5Investment: $93 CAD Registration link here - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889Timestamps[00:00] Summer is here — and so is the lull[02:00] Why hoping for a better summer won't cut it[03:30] The three types of business owners quiz — which one are you?[06:30] The one strategy that changes everything[07:30] The goldmine you're sitting on right now[09:30] Objection #1: "It's too hard and I'm not techy"[12:30] Objection #2: "People get too many emails already"[14:30] Objection #3: "I'm not a writer"[17:30] How AI makes email marketing fast and easy[19:00] Objection #4: "Email doesn't work in my industry"20:00] Objection #5: "I don't have time"[23:00] Why email marketing is your highest-leverage business activity[25:00] Introducing Stop the Lull: the 5-day experience[27:00] What happens each day of the event[31:00] Who this is for and what you'll walk away with[33:00] Why summer is actually the perfect time to do thisConnect With MaggieWebsite:  stairwaytoleadership.com Email:  maggie@stairwaytoleadership.com Subscribe, leave a review, and share this episode with a service business owner who needs to hear it.

Send us Fan MailMost business owners know email marketing matters.So why are so many still avoiding it?In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company with a long sales cycle, viewed email continuity as one of their most important marketing priorities.The lesson? Whether your customers buy every few weeks or every few years, staying top of mind matters.Kendra breaks down the biggest misconceptions business owners have about email marketing, why open rates aren't the whole story, and how simply showing up consistently can make a significant difference in your growth.In this episode, you'll learn:• Why email marketing remains one of the most effective marketing channels available• The real purpose of email marketing beyond clicks and conversions• Why fear of being annoying is holding many businesses back• How staying visible helps customers remember and choose you• A simple action step you can take this week to reconnect with your audienceIf you've been putting off sending emails because you don't know what to write, you're worried about bothering people, or you're waiting for the "perfect" message, this episode is for you.Subscribe to Imperfect Marketing for practical marketing strategies that help you grow your business without chasing perfection. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content when people were making fun of me. Billions of views later, I never want to go back to trying to please everyone. I'll also discuss the importance of live-streaming and in-person events for building relatability, how I turn failures into wins, how I became a New York Times bestselling author, and why I study K-pop groups for next-level marketing ideas. Thank you for tuning in! Show notes and more at SmartPassiveIncome.com/session934.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button.Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what's really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can open the exact conversations that lead to more sales.TAKEAWAYSThe Invitational Buyer is often already interested, already reading, and already considering your offer, they just need one specific concern answered before they feel ready to buy.A simple “hit 'Reply' and ask me your question” email can create powerful sales conversations because it gives people permission to ask what they may otherwise keep to themselves.Not every objection is big, obvious, or FAQ-worthy. Sometimes the thing stopping someone from buying is highly specific to their business, schedule, capacity, tech, or circumstances.When you answer someone's question personally and specifically, you create trust, and that kind of trust can make the next step feel much easier for the buyer.Allison shares how this exact type of email was directly responsible for over $80,000 in sales in her business in 2025, proving that simple does not mean ineffective.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to help your Invitation Buyers ask the question that's been holding them back, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Download The $80,000 Email Template by clicking here.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

You're showing up. You're networking. You're posting. But the leads aren't converting the way they should.Here's what's missing — and it's simpler than you think.Only 9% of people are ready to buy at any given moment. The other 81%? They need nurturing. And email is how you do it — consistently, personally, and without relying on an algorithm.Your email list is an asset you own. No platform can take it away.If you've been sitting on a list you haven't touched — or you've been thinking about starting — this one's for you.

Est-ce qu'en vous promenant sur un site vous vous êtes déjà dit : "mais comment ils font? C'est à moi qu'ils parlent, c'est pour moi que ce produit est fait". Bingo, ils ont juste très bien travaillé leur persona, et pas de doute, leur persona vous ressemble. Dans cet épisode je vais vous expliquer exactement pourquoi travailler son persona c'est la première chose à faire, et la chose la plus essentielle à la réussite de votre business.Et si vous voulez creuser vraiment le sujet, je vous recommande la formation Stratégie Persona (je vous la recommande parce que c'est la mienne hein).---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack discipline. Because the system was never built for your real life. In this episode, I flip the usual email marketing conversation and ask a different question: instead of "what's the best strategy?", what if you started with "what's realistic for me?" You'll learn: Why building your email marketing around an idealised version of yourself is what's setting you up to fail How to work with your natural style (starter or finisher, batch creator or inspiration-driven) instead of constantly fighting against it How to factor in your real season of life and create a minimum plan that actually gets used The non-negotiables that still need to happen (and how to make peace with them without overcomplicating things) Most email marketing advice hands you a swipe file and says "copy this." But when something stops working or life changes, you're stuck, because you never understood the why behind it. This episode is about understanding those principles so you can build a version that fits your brain, your business, and your life. A system you use beats any perfect system sitting in draft mode. Every time. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get the Free Mini Training: Beyond Words Join Engaging Emails 1-1 Consulting See omnystudio.com/listener for privacy information.

AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minimal sales pages can work wonders for you. I'll also explain why and when you'll want to put in the extra effort and write more copy to uplevel your conversions. From getting the job done in under four hundred words to brushing up against short-story territory, I've got you covered! So listen in and let me know what you're dealing with at SpeakPipe.com/LizWilcox to have your questions answered in an upcoming episode. Show notes and more at SmartPassiveIncome.com/al002.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should you outsource your boutique's email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director of Simply Lynn's Creative, shares a smarter approach that helps boutique retailers build a profitable email marketing strategy without becoming dependent on an agency forever. You'll learn: Why both fully outsourced and DIY email marketing can become expensive The foundational Klaviyo flows every boutique should have How customer segmentation increases engagement and sales Why personalized, brand-specific email campaigns outperform mass blasts Join The Boutique Hub Cassidy & Simply Lynn's Creative: Website: simplylynnscreative.com Social Media: @simply.lynns.creative Freebies: Klaviyo Email Starter Kit  The 4 Sections Every Boutique Shopify Homepage Needs

How would your medspa's growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo?Today, Andrea and Taleesa are talking about the importance of email marketing for esthetic practices and why you need to be sending consistent, strategic email campaigns that drive action and encourage client retention. Listen to this episode to learn practical tactics around email structure, design and topics so your emails actually get opened and lead to bookings.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why email marketing matters for your medspa 3:40Biggest email marketing mistakes med spas are making 11:44Simple, strategic email structure and planning process 16:34Design, deliverability, scheduling, and when to send more emails 23:47Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

#933 I'm noticing a dangerous pattern for entrepreneurs, and AI is making things much worse! You see, there's nothing wrong with the traditional scaling advice of removing yourself as a bottleneck in your business. But there's also an automation and hiring trap destroying brands left and right! Over the years, I've seen and fallen for the dark side of delegating everything. That's why you should join me for this session to learn about common pitfalls to avoid as you begin to scale! I'll share the duties you should definitely automate or delegate as soon as possible. But more importantly, I'll walk you through my Human Scale Matrix to uncover the tasks your business thrives on. You should never hand these over to anyone else, so tune in to get this vital framework! Don't miss this episode because scaling isn't about removing yourself from your business. It's about removing yourself from the right parts of your business while doubling down on the parts that only you can do! Show notes and more at SmartPassiveIncome.com/session933.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer. In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and moves people toward buying. Because your story matters—but only when it clearly connects back to the offer you're selling.TAKEAWAYSThe Relational Buyer is asking more than, “Is this offer right for me?” They also want to know if they trust you, understand your perspective, and feel safe learning from you.A strong origin story email is not the same thing as a casual “about me” email. It should explain why you care about solving this problem and how that connects directly to your offer.Your story does not need to be dramatic, deeply vulnerable, or trauma-filled to be effective. It simply needs to be relevant to the problem your offer solves.The most persuasive stories help your reader understand your lens, your beliefs, and the reason your approach is different.Don't make your reader connect the dots on their own. After sharing your story, clearly explain why it matters and why it led you to create the offer you're inviting them into.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to help your Relational Buyers know and understand more about what makes you tick, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Comment fait-on pour travailler seul ? Solopreneur. ça a des avantages mais ça a aussi pas mal de contraintes. Et notamment deux contraintes évidentes : le temps et l'argent. Dans cet épisode, je vous donne mes astuces pour développer un business avec peu de temps et peu de moyens.Points principaux :- Les réseaux sociaux servent principalement à la visibilité, pas aux ventes directes.- Le contenu long format renforce la crédibilité et attire du trafic.- Les newsletters favorisent la proximité et la confiance avec votre audience.- Les événements en ligne augmentent l'engagement direct et la conversion.- Les outils d'automatisation permettent de gagner du temps et de simplifier les processus.- L'intelligence artificielle peut considérablement améliorer la productivité des travailleurs solos.- Une gestion efficace du temps est essentielle pour réussir.- Prendre des pauses et du temps personnel est vital pour éviter l'épuisement.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's wildly overthought - someone spent 20 minutes trying to make the button sound clever and ended up with copy that nobody instantly understands. Both are a problem. And the fix is simpler than most brands expect, because simple almost always wins with CTAs. The brands that obsess over making their buttons sound unique are often the ones leaving clicks on the table every single day. The other thing worth talking about is structure - because a CTA doesn't live in isolation. It lives inside an email, often alongside other buttons and links, and how those compete or support each other changes everything about whether anyone clicks at all. In this episode, I walk through what actually makes a CTA work, the formula that produces clear and compelling button text almost every time, and how to think about CTA hierarchy so your emails stop pulling people in five directions at once. ✨ In this episode, you'll learn: Why the CTA is the most overthought and under-strategized part of most email programs The simple verb + noun formula that produces strong CTAs almost every time Why "Shop Now" has survived decades of email marketing - and what that tells you about clarity The most common CTA mistake brands make and how it kills clicks before anyone even reads the button What happens when an email has five different CTAs - and why nobody clicks any of them Why every email needs one primary goal, and how to structure everything else around it How to repeat a CTA throughout an email without it feeling repetitive or overwhelming First person vs. second person CTAs - when it works and when it just feels like a conversion tactic Why a CTA that's hard to write is almost always a sign that the email itself needs more work first If your button text feels hard to write, stop trying to fix the button. Go back and clarify the email - and the CTA will almost write itself. Work with Joy Joya: https://joyjoya.com

AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's niching down question is the perfect place to start. Please tune in because clarity beats cleverness every time, and this makes all the difference if you're growing a brand from scratch! And if you'd like your question answered, let me know what you're dealing with at SpeakPipe.com/LizWilcox. Show notes and more at SmartPassiveIncome.com/al001.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're building an online business and struggling to make more sales, there may be a goldmine sitting right in front of you. Most people spend all their time chasing more followers, more views, and more leads. But what if the real money isn't in getting more people? What if it's in talking to the people you already have?That is the big lesson from this email marketing masterclass. After working with more than 9,000 paying clients, sending millions of emails, and helping with launches worth millions of dollars, the speaker shares one powerful truth: email marketing is still one of the fastest ways to grow a business.And the best part? It doesn't need fancy technology or complicated systems. It just needs simple emails sent the right way.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn't difficult or impossible to sell to, they've just been burned before, and they're reading your emails with a little side-eye.In this episode, you'll learn why your biggest, flashiest client wins might actually make skeptical buyers trust you less, and what to share instead. Allison breaks down how normal, grounded client stories can lower the wall, build belief, and help your next buyer finally think, “Okay… this could actually work for me.”TAKEAWAYSSkeptical buyers are not cynical buyers, they are people who have been disappointed by overhyped promises, under-delivered offers, and vague success stories before.When you lead with your biggest client win too early, a skeptical buyer may write it off as an exception instead of seeing it as proof that your offer can work for them.Grounded, “normal” client stories can be more persuasive because they help your audience see the realistic path from where they are now to what is possible.Your skeptical buyer needs context, transparency, and specificity, not louder claims, more exclamation points, or another shiny screenshot.Instead of simply dropping a testimonial like a receipt, use client stories to connect the dots between the problem, the shift, the strategy, and the result.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize your Email Pitch Sequence needs to help your Skeptical Buyers see themselves in your offer, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

93% des consommateurs lisent les avis en ligne avant de faire un achat, et ça va même plus loin : 84% des consommateurs font plus confiance aux avis en ligne qu'aux recommandations personnelles (Brightlocal).Il est plus que temps de travailler vos témoignages clients : mode d'emploi.---------------

Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem. A well-timed, well-designed popup is one of the most effective list growth tools an ecommerce brand has. Avoiding them because you don't want to seem pushy doesn't make your site feel more premium - it just means fewer people are entering your email ecosystem every single day. But here's the question I want to ask if you already have one: when did you last actually look at it? Not glance at it - actually open it, put your email in, read through every step, and ask whether it's doing what you'd want it to do for a first-time visitor? For most brands, the honest answer is whenever I first set it up - which might have been a year ago, two years ago, or longer. The details in a popup matter a lot more than most brands realize. And there's one part of it that almost everyone overlooks entirely. In this episode, I walk through the three parts of a popup worth auditing: the trigger, the suppression settings, and the success step - including one counterintuitive recommendation about your discount code that might genuinely surprise you. ✨ In this episode, you'll learn: Why popups get a bad reputation - and why avoiding them is costing you subscribers The difference between a time delay and scroll trigger, and how to decide which makes sense for your site The 80% rule for setting popup timing based on your actual session data Why where your traffic is coming from should influence when your popup fires Two suppression settings worth checking right now - and why showing a popup to existing subscribers is a bad look What the success step is and why it's the most underlooked part of any popup setup Why putting your discount code on the success step is actually working against you What that first open and first click really means for your deliverability - and how your popup can set that up right A popup that's been running untouched for two years isn't a set-it-and-forget-it win. It's just a decision nobody's revisited. Work with Joy Joya: https://joyjoya.com

When was the last time you actually followed up with a lead—not just added it to a to-do list, but sent the right message at the right time? In this episode of the Podfather Podcast, we sit down with Ely Delaney, the "People Whisperer" and author of the newly released book, The Follow-Up Code. With 17 years of experience building automated systems that nurture relationships while you sleep, Ely reveals why most email marketing fails and how to fix it. We discuss the "Bushido Code" of business, the power of being an "invite-only" podcaster, and the incredible story of a lead that turned into a client 10 years after the first meeting. If you want to stop treating your customers like ATMs and start building a "castle" of loyal fans, this episode is your blueprint.     Timestamps Timestamp Topic Description 0:00 Welcome & Introduction to Ely Delaney 1:12 Honoring the New Book: The Follow-Up Code hits the charts 2:36 Ely's Podcasting Journey: From Internet TV in 2010 to 300+ guest appearances 3:30 Launching the Meekle People Show on his 50th birthday 4:10 Podcasting as a Networking Tool: Building relationships vs. just marketing 5:34 The Evolution of a Host: Lessons learned from Driving Your Marketing 7:03 The "Invite-Only" Strategy: Why Ely doesn't take random guests 9:22 The Truth About Email: Why it's not dead, but your strategy might be 10:45 The Bushido Code: Applying Samurai virtues (Integrity, Respect, Kindness) to business 11:37 The Value Ratio: How to provide content without being "pitchy" 13:40 Selfless Advice: Why recommending things that don't make you money builds trust 15:04 Book Recommendation: The Go-Giver by Bob Berg and the power of social karma 27:51 The "Follow-Up Fix": Moving away from PDFs to 5-day educational email courses 30:46 The Ultimate Follow-Up System: Creating 12-15 months of evergreen automation 31:58 The 10-Year Lead: How a 2010 connection became a 2020 client 33:40 The Merge Field Trap: Why you should stop using "Hey [First Name]" 35:56 Writing to One Person: The psychology of intimate communication 38:05 "Get Them in the Castle": Why you must own your list in a world of rented platforms 60:24 Where to Find Ely: FollowUpFix.com and the Meekle People Show 60:50 Outro: RoyCoughlan.com and the PodFather Network      

#931 There is an audience out there that only you can reach and impact. These are the superfans who'll pop up and resonate with your message when you share your authentic self! That's why building trust and deep relationships is the most rewarding aspect of our work, as creators! So listen in on today's episode to hear SPI Community Director Liz Wilcox and me reminisce about some of our most powerful superfan moments! From chance encounters to small interactions that mean everything, this session will help you see your audience in a new light. But this perspective shift is especially important if you're just starting out. As a beginner or small creator, you're uniquely positioned to make the most of the connections you're fostering if you follow our Superfans System! Tune in to hear more about that, along with the story behind Liz's NSYNC fandom and the time I almost lost my audience over a bad partnership. Show notes and more at SmartPassiveIncome.com/session931.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email doesn't have to feel like a blank Google Doc staring into your soul.In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.Liz breaks down why your emails don't need to be overproduced or packed with “value” to work, and why the best email content often starts with real-life moments, simple conversations, and a little personality. Because the goal isn't just to close a sale, it's to open a conversation.TAKEAWAYS:Your emails don't need to be complicated to be effective. Liz shares how showing you're invested, becoming relatable, and staying top of mind can help your subscribers actually care about what you send.The “Email Staircase” framework helps you move people from follower, to friend, to customer by building trust through personality, vision, and values.Being relatable doesn't mean everyone has to love the exact same things you do. When you share specific pieces of your personality, your audience can connect with the feeling behind them.Replies are not a distraction from your business, they can be a money-making activity. Conversations in the inbox give you real market research, better sales copy, and clearer insight into what your audience actually needs.If your subscribers stay “friends” but never become customers, you may not be selling enough. Liz gives a refreshing reframe on selling more often without making it weird.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Snag Liz's Welcome Sequence TemplatesVisit Liz on her websiteCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

In today's episode, we'll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear's success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.Here are the 3 action items that Josh identified from this episode:Build a brand, not just an Amazon listing Engage customers off-Amazon (TikTok, email, events) and create a loyal community—not just traffic.Treat inventory like risk, not just growth Forecast per SKU, avoid over-ordering, and ensure sell-through within ~6 months to prevent cash flow disasters.Diversify early and protect your moat Expand beyond Amazon (Shopify + social channels) and actively enforce IP to protect your brand from copycats.Timestamps:00:00:34 Introduction to the EpisodeThe host introduces the guest, Ben Leonard, and the topic: buying back his brand after selling it to an aggregator.00:02:14 The Brand's Decline Under New OwnershipBen confirms his brand crashed after he sold it to the aggregator Thrasio due to mismanagement and operational failures.00:05:41 The "Magic" Thrasio IgnoredBen explains his original success came from building a true brand with customer relationships, which the new owners dismantled.00:09:27 The Financial FalloutBen reveals the brand's revenue plummeted from $6 million to about half a million dollars under Thrasio's ownership.00:13:13 Three Key Mistakes by the AggregatorThe host summarizes Thrasio's critical errors: inventory mismanagement, ignoring off-Amazon branding, and failing to protect intellectual property.00:19:51 Why You Must Diversify Beyond AmazonBen stresses the need for Amazon sellers to act like real brands and diversify channels to build a sustainable business.00:22:23 The Revival Playbook for Beast GearBen outlines his bootstrapped strategy to revive the brand, focusing on TikTok Shop and rebuilding community goodwill on a budget.00:27:08 Launching a New Brand: TucoThe conversation shifts to Ben's new venture, Tuco, a baby carrier startup designed specifically for dads.00:32:22 When to Implement Brand Awareness StrategiesBen and Josh discuss when a brand should start investing in top-of-funnel marketing and diversifying beyond its primary channel.00:37:40 Three Actionable Takeaways for Brand OwnersThe host summarizes key lessons: diversify with solid processes, avoid inventory leverage, and work with creators for brand awareness.00:42:13 Ben's Final Three QuestionsBen shares his most influential book (The E-Myth), favorite AI tool (Claude), and an e-commerce professional to follow.00:45:51 How to Connect with BenBen shares the best places for listeners to find him online, primarily LinkedIn and his personal email address.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:03:03""Amazon": "00:03:03""TikTok": "00:09:54""YouTube": "00:19:51""TikTok Shop": "00:23:10""Meta Ads": "00:24:07""WordPress": "00:35:58""Email Marketing": "00:36:33""Claude (AI Tool)": "00:43:03""LinkedIn": "00:45:09""Ecomm Breakthrough Website": "00:46:24"Books"Quit Stalling and Build Your Own Brand by Ben Leonard": "00:01:01""Building a StoryBrand by Donald Miller": "00:21:31""The E-Myth Revisited by Michael Gerber": "00:42:25"Videos"Brand Rescue Mission": "00:08:17""Escaping the Amazon Goldfish Bowl": "00:19:51"Podcasts"Operators Podcast": "00:09:54"Other Mentions"Forbes": "00:01:01""Peregrine Commerce": "00:25:41""Sean Cowie": "00:44:09"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If ...

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Tracy Brinkmann, founder of Success at Last!, LLC, podcaster, entrepreneur, and email marketing strategist. Tracy shares his journey through personal setbacks, entrepreneurship, mindset shifts, and building a business around helping local businesses grow through email marketing and modern AI-powered tools. The conversation dives into overcoming imposter syndrome, learning from rock bottom moments, why mindset matters for entrepreneurs escaping the cubicle life, and how AI is opening new opportunities for small business owners to compete with larger agencies. Tracy also shares practical strategies for local business outreach, self-care routines, journaling, and why relationship-based business still wins. Who is Tracy Brinkmann? Tracy Brinkmann is the founder and owner of Success at Last!, LLC. He helps local businesses with email campaigns, marketing strategies, and audience growth while also hosting multiple podcasts focused on entrepreneurship, mindset, AI, and business growth. A former military family kid, Tracy combines personal development, entrepreneurial experience, and modern technology to help entrepreneurs and small business owners create more opportunities and build businesses around freedom and flexibility. Connect with Tracy Brinkmann: Website: https://darkhorseentrepreneur.com Facebook: https://www.facebook.com/tracy.brinkmann/ Twitter/X: https://twitter.com/TracyBrinkmann Pinterest: https://www.pinterest.com/DarkHorseSchooling/ YouTube: https://www.youtube.com/@DarkHorseEntrepreneur LinkedIn: https://www.linkedin.com/in/tracybrinkmann/ Instagram: https://www.instagram.com/tracybrinkmann/ TikTok: https://www.tiktok.com/@darkhorseentrepreneur Dark Horse Schooling: https://darkhorseschooling.com/ Your Success DNA: https://YourSuccessDNA.com Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Timestamps 00:00 Welcome and Introductions 00:51 Journaling for Success 02:25 Imposter Syndrome Lessons 06:39 Rock Bottom and Resilience 09:22 Mindset Shift to Entrepreneurship 10:41 Buy Local Trust Shift 14:17 Pitching Value with AI 20:40 Self Care and Daily Routines 27:23 AI in Education and Community 32:33 Email Marketing Offer 35:38 Favorite Rock Star Finale 39:24 Closing Thanks and Outro

#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case for why B2B newsletters are one of the most slept-on trust-building channels in marketing, and breaks down the operating model that makes it sustainable. Tyler Cook shares his five-step AI-powered newsjacking system that goes from trend to sent email in under an hour, including a real example that got a 67% open rate. And Kremi walks through how she restructured email programs for two very different B2B brands and cut unsubscribe rates by 20% while lifting click-through rates by 40%.Timestamps(00:00) - - Intro (06:53) - - Ben Wallis: personalized year-in-review email campaign for every customer (17:22) - - Jaina Mistry: why B2B newsletters are the most slept-on trust channel (30:25) - - The operating model that makes publishing 52 newsletters a year sustainable (30:45) - - Tyler Cook: the AI-powered newsjacking system that goes from trend to sent in under an hour (42:27) - - Kremi Mestanova: restructuring email programs for two very different B2B brands (51:45) - - Live Q&A Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#930 At this point, many business owners think passive income is a myth. Here's the thing, though. While automating your revenue is usually the last step in the process, you'll never get there if you chase trends and start from scratch every time! But what if you could follow a clear roadmap to stay focused on what works? What if you had the right information at the right time to lock in and win? What if you could finally go from idea to income without getting sidetracked? That's where the new Superfans System within our SPI Community comes in! With this new learning experience, we've cracked the code on helping you build a business without getting overwhelmed or distracted! No more confusion about your next step. No more wasting time and attention on strategies that don't work. So listen in on today's episode because I'm chatting with Liz Wilcox, our amazing new Community Director, to walk you through these resources! Show notes and more at SmartPassiveIncome.com/session930.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point.    Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

On this episode of Stories Worth Hearing, host John Quick sits down with Jayde Laws, founder of Mailzy, one of the fastest growing names in the email marketing world.Jayde has helped generate more than $500 million in revenue for brands and has worked with companies like Magic Mind, helping businesses scale through smarter email marketing, customer retention, and high converting campaigns.In this conversation, Jayde shares how she got started, the wins and failures that shaped her journey, why email marketing is still one of the most powerful tools in business today, and how artificial intelligence is changing the marketing landscape.She also gives practical tips and insights for entrepreneurs, business owners, creators, and marketers looking to grow their audience, increase sales, and build stronger customer relationships.If you are building a business online, this is an episode you do not want to miss.Check her out here: https://www.mailzy.com/

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

If your emails aren't getting opened, the problem might not be your content. It might be your subject lines.In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that's quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.In This Episode:The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)Boring subject lines vs. compelling ones (and why yours are probably the first one)The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)How to A/B split test your subject lines so you always get two chances at a good open rateThe resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effortWhy preview text matters (and how to use it as a second subject line)The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen) Referenced episodes:Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)Ep. 225: Email Nurture Sequences: Get My Template!Tools & platforms mentioned:FG FunnelsClaude (for subject line analysis)ChatGPT (for subject line analysis)The Weather Network app (for studying clickbait article titles) Enroll in Health Coach Accelerator:Apply for HCA: https://kendraperry.net/apply  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more information before they feel safe making a decision. And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You'll learn how to go beyond surface-level logistics and uncover the deeper objections hiding underneath, so your sales emails can create confidence, reduce risk, and help the right buyers say yes.TAKEAWAYSThe Details Buyer isn't trying to be difficult, they're trying to make a smart, informed decision before investing (no matter how big or small of a purchase).More details can create safety for this buyer type, which means your FAQ email has a bigger job than simply answering logistical questions.A strong FAQ email answers the question being asked while also addressing the deeper hesitation or objection underneath it.Surface-level answers give information, but strategic answers reduce risk and help the buyer picture how your offer will actually fit into their life or business.When your Email Pitch Sequence only speaks to one type of buyer, you may be leaving sales on the table, which is why each email should speak to a specific decision-making style.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize your Email Pitch Sequence needs an email that not only answers questions, but also simultaneously debunks objections, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt to the new standards and accelerate your growth. For context, I'll take you back to the early days of blogging. That's when I learned the key truths of building an audience and brand online. We'll then uncover the new strategies that apply to everything from short-form videos and social networks as search engines to modern community building and updated email marketing. Show notes and more at SmartPassiveIncome.com/session929.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#928 Why are creators suddenly challenging massive corporations? There's a big shift happening, and none of the old-school gatekeepers can stop it. Here's the best part, though. It's all powered by superfans! Join me for today's episode because, as you'll learn, the sky's the limit on what you can build if you focus on serving your core following. One example I look at today is YouTuber Markiplier's feature film, Iron Lung. Independently produced and distributed without traditional Hollywood involvement, the movie earned over $50 million at the box office! If you're not inspired yet, you will be once you learn that it was Markplier's superfans who made this huge success possible. They rallied together, contacted their local theaters, and pushed for Iron Lung to be shown. So listen in on this session because I'll share the blueprint you can apply to start small and build up your creator empire! Show notes and more at SmartPassiveIncome.com/session928.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.