Podcasts about Email marketing

#939 Wow. You're in for a special episode because we're talking about a still mostly untapped opportunity that has to be the easiest passive income you can earn online right now! The best part is that the barrier to entry is so low that you can start generating revenue whenever! So listen in to hear today's guest, Kathleen Kobel, share an inside look at her incredible success posting videos to Amazon. That's right. This opportunity is all about creating short, one- to two-minute product reviews to help shoppers make a purchase decision. On your end, you don't have to have your face on camera or do a bunch of editing! You also don't need to put in any work to promote your videos. The Amazon Influencer Program will get eyeballs on your content by default! This is something you can dip your toes in or even go full-time with, so don't miss out! Show notes and more at SmartPassiveIncome.com/session939.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

En 1981 David Bowie et Queen se retrouvent en studio et enregistrent l'un de leur plus grands succès : Under Pressure. Ils viennent d'inventer le co-marketing, une stratégie puissante à de très nombreux points de vue. Je vous explique tout dans cet épisode.---------------

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Sache, die ich bei vielen Shopbetreibern beobachte und auch bei mir selbst kenne: die endlose To-Do-Liste, die nie leer wird, und der Satz "ich komme nicht zu den strategischen Themen, ich muss erst das Operative in den Griff kriegen". Das ist in den meisten Fällen eine Ausrede. Die Liste ist real, aber das Problem ist, dass abgepackte Päckchen, beantwortete Support-Nachrichten und der nächste Social Media Post sofort Dopamin liefern. Strategische Arbeit nicht. Du baust an einer Landingpage, optimierst Email Marketing oder testest Creatives und der Impact zeigt sich erst Wochen später, wenn er sich überhaupt zeigt. Also flüchtest du zurück in die 15-Euro-Stunden-Aufgaben, die du eigentlich abgeben oder über KI laufen lassen solltest. Ich gehe in der Folge an einem konkreten Beispiel aus meinem eigenen Alltag durch, wie ich entscheide was ich schiebe und was ich anpacke, warum die Frage nicht ist wann du Zeit findest, sondern wann du sie dir nimmst, und welche drei oder vier Hebel im Shop wirklich darüber entscheiden ob aus 30k im Monat 300k werden. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

AL #007 Live streams are a powerful way to grow and connect with your audience. But how do you take it a step further and turn your lives into evergreen content? More importantly, how do you do it without creating a whole bunch more work for yourself? Done right, a single stream can be repurposed into weeks of valuable posts. That's why I always say you have to begin with the end in mind! For my tips on how to do just that, listen in on today's AskLiz session. I'll share the Ecamm Live trick you should use to create Shorts and long-form videos in one go, and I'll help you map out your streams in advance for easy-to-clip highlights. If you've been struggling to post often enough, this might be the missing piece of the puzzle for you. Don't miss out! And for more AskLiz, don't forget to send in your online business questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al007.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://itayverchik.co.il/ai-newsletter/שיווק בדואר אלקטרוני (Email Marketing) נשאר אחד הערוצים הרווחיים ביותר בעולם הדיגיטל, אבל יצירת תוכן שוטף וניהול טכני של רשימות תפוצה גוזלים זמן יקר. כאן נכנסים לתמונה כלי הבינה המלאכותית ומערכות האוטומציה. שילוב נכון בין AI, אתר הוורדפרס שלכם ומערכת דיוור מקצועית כמו רב מסר, יכול להפוך את תהליך יצירת ושליחת הניוזלטר לאוטומטי, מדויק ומהיר.בסרטון הזה אני מראה לכם את תהליך העבודה (Workflow) המלא: החל מיצירת התוכן לניוזלטר בעזרת בינה מלאכותית, דרך הטמעתו באתר, ועד להגדרת האוטומציה שמשגרת אותו ישירות לרשימות התפוצה שלכם ברב מסר.יצירת התוכן (Prompt Engineering): איך לכתוב פרומפט מדויק ל-ChatGPT או Claude כדי לייצר טקסט קריא, מעניין ומניע לפעולה לניוזלטר שלכם, תוך שמירה על קול המותג.חיבור וורדפרס לרב מסר: סקירת הדרכים הטובות ביותר לחבר בין המערכות - שימוש בתוספים ייעודיים, חיבור דרך API, או באמצעות מערכות אוטומציה כמו Make ו-Zapier.אוטומציה של הדיוור: איך להגדיר טריגר שמופעל ברגע שאתם מפרסמים מאמר או פוסט חדש בוורדפרס, ויוצר אוטומטית קמפיין דיוור מוכן לשליחה (או נשלח אוטומטית) ברב מסר.סנכרון רשימות תפוצה: איך לוודא שכל ליד חדש שנרשם דרך האתר (למשל בטופס אלמנטור) נכנס אוטומטית לרשימה הנכונה ברב מסר עם התגיות המתאימות.הגדרת זרימת העבודה הזו תאפשר לכם לשמור על קשר רציף עם הלקוחות שלכם בהשקעה מינימלית של זמן עבודה טכני.המדריך עזר לכם לייעל את מערך הדיוור שלכם? אל תשכחו לעשות לייק לסרטון, להירשם לערוץ וללחוץ על הפעמון כדי לקבל עדכונים על עוד מדריכי אוטומציה, בינה מלאכותית, אימייל מרקטינג ושיווק דיגיטלי.מה נראה במדריך?

Email marketing isn't broken, what's broken is how many business owners use it. Treating subscribers like a cash machine instead of real people leads to ignored messages, unsubscribes, and missed opportunities. Today's guest, Ely Delaney, known as “the people whisperer,” helps founders, consultants, and B2B service providers create trust-first follow-up systems that turn casual contacts into long-term clients, without spamming, complicated funnels, or burning out their list. In this episode of Marketer of the Day, Ely dig into what relationship-based email marketing looks like in 2026 and beyond. Instead of pounding subscribers with daily promotions or letting a list go cold for months, Ely shows how to send simple, plain-text emails that feel like personal check-ins: sharing a favorite book, a helpful resource, or a quick insight from experience. He even walks through how he recommends “The Go-Giver” by Bob Burg in his own sequences, using that book as a conversation starter that earns replies, builds trust, and often leads to booked calls and new projects down the road. Ely explains why this style of communication is especially powerful in the B2B and high-ticket space, where CEOs and founders are allergic to hypey, templated sequences but respond to thoughtful, relevant touchpoints. You'll hear real examples, including clients who saw more replies in a few weeks than in the previous four years, and a contact who came back ten years after seeing Ely speak, simply because the follow-up never stopped providing value. Ely also shares insights from his own book, “The Follow-Up Code,” which lays out the system behind staying top of mind without becoming a pest. https://youtu.be/uA3BHhAibi4?si=55rpu5-ksHKzmj8a The conversation also tackles AI's impact on copywriting and email. Ely uses AI as a powerful brainstorming and drafting tool, but he's clear about its limits: it can accelerate the process, yet it can't replace the nuance, judgment, and “heart” of a seasoned human writer. You'll learn how to let AI help you generate topics and rough drafts while still infusing your own stories, tone, and personality, so your emails don't sound like every other generic, AI-generated post in someone's feed. If you're ready to escape “spray-and-pray” email marketing, build a smaller but hyper-engaged tribe, and use follow-up to create real conversations that lead to sales, this episode is your roadmap. Quotes: “If your email looks like a big, fancy template, people instantly know it's a blast to everyone. Strip it down to simple text and suddenly they're curious enough to actually read it.” “When you start talking to people like people and adding real value without constantly pitching, they feel heard, they feel like you care, and they feel more connected to you, and that builds know, like, trust, and loyalty.” “We're heading toward a world of small, hyper-engaged tribes surrounded by a massive ocean of generic AI noise. The people who win will be the ones who still talk to real humans.” Contact Details: Get the “Building Your Follow Up Machine” Audio Course Today Follow Ely Delaney on Facebook: The Email Marketing Strategist Connect with Ely Delaney on LinkedIn and Learn More About Automated Follow-Up Follow Ely Delaney on X for Follow-Up Tips Get Simple Automation Strategies: Follow Ely Delaney on Instagram Build A Smarter Follow-Up System: Follow Ely Delaney on TikTok Subscribe to Ely Delaney's Channel to Learn How to Convert More Leads The Follow Up Code: Seven Virtues for Building Trust Through Email on Amazon Subscribe to Meet Cool People Podcast

Your podcast can have thousands of downloads and still feel disconnected from the people listening. The difference? An audience consumes your content. A community engages with it, responds to it, and grows alongside you.In this episode of Podcasting Unlocked, we're revisiting four powerful conversations that reveal what it really takes to build an engaged podcast community. From treating your email list like a conversation instead of a broadcast, to creating membership spaces listeners actually want to join, these expert insights will help you turn passive listeners into loyal advocates. This week, Episode 296 of Podcasting Unlocked is about building a thriving podcast community!In this episode of Podcasting Unlocked, I'm sharing practical strategies for creating deeper listener relationships, encouraging meaningful engagement, and transforming your podcast into a community people genuinely want to be part of.I also chat about the following:Why Your Email List Is Your First Community: Learn from Paul Gowder why email should be the foundation of your community-building strategy and how to create opt-ins that truly connect with your audience.Creating a Community People Actually Join: Discover the psychology behind why listeners wait before joining memberships and how consistency, value, and recognition encourage them to take the leap.Building Spaces That Spark Conversation: Explore how to choose the right platform, encourage two-way engagement, and create an environment where listeners feel seen and connected.Showing the Human Behind the Microphone: Hear creative episode ideas that help listeners connect with you on a personal level through behind-the-scenes stories, compilation episodes, and authentic reflections.Turning Listeners into Conversations: Learn why podcast success isn't measured by downloads alone and how intentional engagement creates stronger business relationships and long-term growth.Building a podcast community doesn't happen overnight, but every conversation, email, and interaction strengthens the connection with your listeners. Choose one strategy from this episode and start creating more opportunities for your audience to participate, respond, and become part of something bigger.Be sure to tune in to every episode for practical podcasting strategies, expert insights, and actionable systems to help you grow your show with confidence.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1MENTIONED EPISODES:Episode 137: Building Community through Email Marketing with Paul GowderSolo Episode 228: How to Build an Engaged Podcast Community Solo Episode 249: Creative End-of-Year Episode Ideas That Build Deep ConnectionEpisode 254: Turning Listeners into Meaningful Conversations with Nathalie DorémieuxFree Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

#938 Learning comes from the action you take, not the research you do! That's the theme of today's special episode, where I answer your questions on everything from content creation to live events. If you've been struggling to post consistently, been wondering if selling merch is right for your brand, or want to know when it's time for your first hire, listen in! Our incredible Director of Community, Liz Wilcox, is joining me for this throwback to the AskPat days. And that's exactly where we start. I'll share why I couldn't be more excited to have Liz coming on as my co-host after flying solo for so many years, but there's much more to take away from this session! I discuss finding and focusing on an MVPC, your minimum viable piece of content, to beat perfectionism and procrastination. I also share a look at the massive growth of my Card Party conventions and why bringing people together live is the most rewarding thing you can do as a creator. Tune in! Show notes and more at SmartPassiveIncome.com/session938.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Satz, den ich ständig höre: Ich bin Produktmensch, kein Zahlenmensch. Genau das ist oft der Grund, warum ein Shop irgendwann nicht mehr weiterwächst. Viele Brands starten als kreative Idee oder als Hobby, von Quereinsteigern mit Leidenschaft fürs Produkt und ohne BWL-Hintergrund. Das Bauchgefühl und ein gutes Produkt tragen dich erstaunlich weit, meistens bis irgendwo zwischen 20.000 und 100.000 Euro Monatsumsatz. Ich kenne das gut, ich habe Mathe im Abi gehasst und in meinem eigenen Shop lange nicht verstanden, dass manche Bestellungen unterm Strich sogar Geld gekostet haben. Ab einem gewissen Punkt reicht der Riecher allein aber nicht mehr, um auf 200.000, 500.000 oder eine Million im Monat zu kommen, dafür läuft E-Commerce zu datenbasiert. Die gute Nachricht: Du musst dafür kein Controller werden. Im Kern geht es um drei Zahlen. Erstens, wie viel du für einen Neukunden ausgeben kannst und ab wann er profitabel ist. Zweitens, wie viel Umsatz deine Bestandskunden bringen müssen, um die Fixkosten zu decken. Und drittens, wie viel du pro Tag innerhalb dieser Kennzahlen ausgeben darfst, um deine Ziele zu erreichen. Diese drei Zahlen steuern schon einen Großteil deines Unternehmens. Dein Geschmack und dein Bauchgefühl bleiben deine Stärke, aber sie müssen mit den Zahlen Hand in Hand gehen. Wenn du gerade stagnierst und nicht planbar sagen kannst, woher der nächste Wachstumsschritt kommt, fehlt dir genau diese Struktur. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move on–even when your offer is genuinely good. In this episode, we'll dig into the real reason this happens: buyers don't get excited about modules, coaching calls, and workbooks. They get excited when they can picture a better version of themselves and believe it's possible for them.We'll walk through how buying decisions actually happen, starting with emotion and identity, then with logic.  You'll learn how to flip the order so your copywriting builds desire first and then uses the specifics to make that decision feel safe. Send us Fan MailSupport the showShow Notes  

Je croyais que LinkedIn Ads c'était Facebook Ads mais en plus cher. Je n'avais rien compris. Mony Chhim nous explique tout.Autres épisodes qui pourraient vous plaire :Générer des leads avec Google AdsComment maîtriser Google Ads---------------Pour travailler avec moi vous pouvez :> Choisir une formation✓ Stratégie Persona : Comprenez vos clients✓ Stratégie Emailing : Faites décoller votre base emails✓ Stratégie Indépendante : Communiquez en ligne (liste d'attente)✓ Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Unsere freien Stellen: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein sensibles Thema: Wie viel Gehalt zahlst du dir eigentlich selbst aus? Ich kenne viele Shopbetreiber, die ordentliche Umsätze machen, 50.000, 100.000, manchmal 150.000 Euro im Monat, und sich trotzdem nur 2.000 Euro netto auszahlen, teils weniger, teils gar nichts. In der Anfangsphase ist das okay. Aber wer den Shop langfristig aufbaut, muss irgendwann an den Punkt kommen, an dem privat genug hängenbleibt, um gut zu leben und nicht nur über die Runden zu kommen. Ich spreche aus Erfahrung, ich habe mir selbst lange kein vernünftiges Gehalt gezahlt. Deshalb rechne ich es in dieser Folge konkret durch. Für 5.000 Euro netto im Monat brauchst du rund 9.000 Euro brutto, weil du nah am Spitzensteuersatz bist. Dazu Rücklagen für die Unternehmenssteuern und einen Puffer fürs Wachstum, macht etwa 10.000 bis 20.000 Euro Profit im Monat. Bei einer realistischen Marge von 10 bis 20 Prozent bedeutet das 150.000 bis 200.000 Euro Netto-Umsatz, also nach Steuern, Rabatten und Retouren, nicht die Zahl, die du in Shopify siehst. Darunter ist ein Shop für die meisten eher ein zeitintensives Hobby. Wer sich jeden Tag den Arsch aufreißt und trotzdem am Existenzminimum lebt, betreibt auf Dauer Selbstausbeutung. Dann braucht es entweder bessere Zahlen oder eine ehrliche Entscheidung. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

AL #006 Paid membership communities don't have to fizzle out after a year or two. But how do you maintain engagement and attract new members to keep things fresh and profitable? Join me for today's AskLiz episode to hear my top community experience tips. With my Email Marketing Membership going strong for over six years and the SPI Community also turning six, I have many insights to share to help you thrive and keep bringing people together! I'll tell you how I create content for my members consistently, without burning out. I'll also discuss why I rely on events as much as I do for engagement boosts and new growth. And because bringing new people into your community is one of the best ways to maintain excitement, I'll go over how I sell my membership year after year. So don't miss out! For more, visit our show notes page at SmartPassiveIncome.com/al006 and keep sending your online business questions in at SpeakPipe.com/LizWilcox!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Service is the new storefront" has been a slogan for the better part of a decade, usually followed by a promise to turn a cost center into a profit center that never quite arrived. What changed is not the ambition. It is that the plumbing finally exists. Recorded live at K:LDN 2026 in London, this conversation is about what becomes possible when a brand can pull customer data from any channel and hand it, in real time, to a human or an AI agent. Phillip Jackson sits down with Kelly Thacker of Klaviyo's product marketing team. Her argument is that the prize is democratization: taking the best in-store associate, the person who knows both the products and the customer, and making that experience available on every channel and to every brand, not just the ones who can staff a great team. Kelly is candid about the failure mode too, the dumb bot that asks a loyal VIP for an email address it should already have. The fix is an agent that knows the business and the customer, with escalation rules the brand sets and widens as trust grows. The number that makes the case is blunt: where is my order is still the most common question to any agent, human or AI, and automating it hands time back to people for the work that actually needs them. She closes by looking further out, to a world where marketing and service stop being separate departments and brands begin building for agent-to-agent shopping, where a customer's agent transacts with a brand's. You Don't Have to Babysit Your Agent Anymore What you'll learn Why the cost-center-to-profit-center promise is finally deliverable, and what specifically changed What separates an agent that delights from the dumb bot that frustrates How brands set the line between automation and human escalation, and widen it over time Why where is my order is the single most valuable question to automate How service data feeds back into marketing and the rest of the relationship What agent-to-agent shopping is, and why it is closer than it sounds Pull quotes "You could be the most loyal VIP customer, and then a chatbot asks, can you give me your email address, and you think, you should just know me." — Kelly Thacker, Product Marketing, Klaviyo [TK] "We meet customers where they are. You build for the future, and you help them slowly get comfortable with that change." — Kelly Thacker [TK] "A poor experience with an agent feels worse than a poor experience with a human, so the human in the loop has to be so important to this." — Phillip Jackson [TK] "This is the moment where people will either rise to the occasion or they'll be forgotten." — Kelly Thacker [TK] Chapters [TK] Cold open and introductions [TK] Service is the new storefront, an old promise made real [TK] Democratizing the best in-store associate [TK] The dumb bot, and what a good agent must know [TK] Human in the loop, escalation rules the brand controls [TK] Where is my order, automating the most common question [TK] Signals from a service chat that make marketing smarter [TK] The future, one brand experience and agent-to-agent shopping [TK] Brands doing service and experience well In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailAmberly Lago is a widely recognized expert in helping entrepreneurs build their businesses through grit and resilience. As the founder of The Unstoppable Life Mastermind, she has worked with thousands of clients, empowering them to achieve success by developing resilience and perseverance.She is the host of The Amberly Lago Show, a podcast recognized by Apple as being among the Top 1% of podcasts worldwide.An internationally sought-after speaker on grit, resilience, and connection, Amberly has shared the stage with bestselling authors and thought leaders, and has delivered keynote presentations for companies including Lululemon, Google, and Athleta. Her TEDx talk has garnered hundreds of thousands of views.Through her authentic approach and unwavering commitment to serving others, Amberly has built a large and deeply engaged community. She is passionate about helping people overcome personal and professional challenges, equipping them with the mindset and resilience needed to create lasting success.A sought after thought leader and bestselling author in 19 categories, her insights have been featured in national media outlets like Forbes, USA Today (named Top Most Influential Speaker In the nation), The Doctors, Hallmark and The TODAY Show.Amberly has overcome major trauma in her life including 34 surgeries to save her leg after a horrific motorcycle accident. She emerged on top by leveraging her proprietary P.A.C.E.R. Method which teaches how authentically connecting with others leads to unstoppable resilience and success.-Quick Episode Summary:✅ What if your deepest pain became your greatest teacher?✅ Amberly Lago reveals how surviving 34 surgeries and living with chronic pain sparked grit, gratitude, and a new purpose.✅ On Passing The Torch, Amberly discusses resilience, hidden scars, finding joy alongside pain, and why desperation can be the spark for life-changing transformation.✅ Real stories, hard truths, and the secret to turning adversity into your superpower - press play and get inspired to rewrite your own story!-Podcast Chapters:00:00 Random Stuff06:15 Nervous before a big speech12:13 Building Relationships through Research13:45 Turning down an opportunity18:59 Amberly Lago's journey of resilience22:51 Dealing with chronic health issues26:18 Recovering from injuries28:11 Using gratitude to overcome fear31:26 Finding gratitude after the accident35:07 Struggling with alcoholism and recovery37:11 Dealing with hidden struggles41:10 Living with visible and invisible scars46:32 Talking about favorite movies47:31 Talking about celebrity lookalikes51:34 Billboard message for struggling individuals53:46 Expressing gratitude to Amberly-

#937 Today's guest has built and scaled a business up to eight figures before he even started an Instagram account. But now, this anti-personal-brand guy is changing his mind and putting himself out there. The question is, why now? What's changed, and what is the risk of running a faceless company in 2026? Listen in on this interview with Chandler Bolt of selfpublishing.com to find out! In this session, Chandler shares his journey from bestselling author to massively successful entrepreneur who helps thousands of writers publish their books. As you'll hear, Chandler's all about delivering results at scale. And that's where building a personal brand comes in, as he's now supercharging his business with the kind of main character energy that stands out in the age of AI. We also discuss the importance of finding business partnerships, the three traits that help you create deep connections, publishing books to build authority, and building a team around your vision! Show note and more at SmartPassiveIncome.com/session937.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For years, the marketer's job ended when the campaign shipped. Hit send, check the numbers, measure growth, repeat. That model is changing, and what replaces it is agentic orchestration, where the system and the journey around a message matter more than a single send. Recorded live at K:LDN 2026, this conversation pairs the person building the AI with an operator running it at real scale. Gilbert Hsu, who leads Marketing AI at Klaviyo, sits down with Alon Turchin, VP of Retention at Particle, a US-manufactured DTC self-care brand for men with a marketing team based in Israel. That kind of scale brings real complexity, and this is where Composer by Klaviyo brings solutions at scale. Alon describes it today as the brain and the eyes, the thing that finds and frames problems he might not catch manually. His wish list is for it to become the hands too, trusted to edit filters, rules, and content, a trust he says has to be earned through testing first. Closing advice for teams earlier in their journey: know your audience before you trust anyone's benchmarks, remember that selling is mostly psychological, and test your way to what actually works rather than assuming you already know. What you'll learn How Particle scaled from one million to ten million monthly sends in weeks, not months, while doubling revenue Why "the campaign is not the product, the system is" changes what a marketing team actually optimizes for How Particle segments customers and non-customers by urgency and lifecycle stage across 150-plus flows and 100-plus forms Where Composer fits today (the brain and the eyes) and what Alon wants it to become next (the hands) Why rigorous A/B testing is the gate that lets Alon hand more decisions to AI Alon's advice for marketers earlier in their own orchestration journey Key takeaways Alon's operating principle: the campaign is not the product, the system is, meaning the journey around a message matters more than the message itself. Particle scaled from one million to ten million sends a month in a matter of weeks, not months or a year of slow warmup, while revenue doubled, run across more than 150 active flows and 100-plus forms. Segmentation isn't just more lists, it's urgency based. Recent sign-ups get reached while the brand is still top of mind. Older, colder contacts get reintroduced rather than ignored. Composer today functions as the brain and the eyes, surfacing problems and opportunities Alon might miss manually. His wish list is for it to become the hands, trusted to edit filters, rules, and content, once testing earns that trust. Alon's closing advice: don't assume you know your audience or trust someone else's benchmark. Selling is mostly psychological, so test relentlessly until you find what actually works for your own customers. Chapters 0:00 Cold open and introductions 1:38 Meet Particle, and how the marketing job has changed 2:48 The campaign is not the product, the system is 3:30 From engagement to behavior-based segmentation 4:49 Why sending more, to the right tiers, doubled revenue 7:12 Managing 150-plus flows without losing control 7:55 Composer as the brain and eyes, and the wishlist for the hands 10:43 Keeping the brand's soul with a human in the loop 11:55 Advice for teams earlier in the journey In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day. Brett Bernstein, who came to Klaviyo through its acquisition of Gatsby and now leads its new social product, sits down with Kathleen Loftus, Marketing Director at Sculpted by Aimee, an Irish cosmetics brand with a 350,000-strong Instagram following. Kathleen runs brand, creative, PR, influencer, CRM, and paid under one roof, which is exactly why she can trace a viral moment all the way to revenue. She walks through a campaign built on a piece of theater: teasing the discontinuation of a beloved cream blush. The stunt ran as a closed loop, from Instagram to the brand's broadcast channel to a website waitlist, and it sold roughly eight weeks of forecast stock in under a week. Brett and Kathleen then dig into the unglamorous problem underneath the fun: attribution, why the brand rebuilt its entire UTM structure this year, and how so many of the people engaging with a brand never actually hit follow. The payoff is a practical view of what it means to own the social moment: spotting the commenters and lurkers who signal intent, and giving them a reason to move into channels the brand controls. Why Rent Platforms When You Can Own Relationships? What you'll learn Why keeping social, CRM, and paid on one team is what lets social activity connect to revenue How a brand decides what to post when every post has to earn its place, not just chase reach The mechanics of a closed-loop campaign that turned a discontinuation stunt into a sold-out waitlist Why social attribution starts with unglamorous plumbing, and what rebuilding a UTM structure buys you Why most people engaging with a brand on social never follow it, and why following is the wrong metric to chase How to move commenters and lurkers off rented platforms into email and SMS Pull quotes "Not everything needs a million likes or a million views, but it has to have a purpose to be on our channels." — Kathleen Loftus, Marketing Director, Sculpted by Aimee [~7:05] "We sold out eight weeks' worth of our forecasted product in less than a week." — Kathleen Loftus [~9:15] "Instagram is the landlord that keeps raising the rent every month." — Kathleen Loftus [13:23] "You might think they're no longer an active customer, but then you notice their comments on your content. Those are signals we can now unlock." — Brett Bernstein, Klaviyo [14:36] Chapters 0:00 Cold open and introductions 3:18 Meet Sculpted by Aimee, one team across all of marketing 5:46 Showing up on Instagram, posting with purpose 7:12 Reading the data, what social signals actually tell you 7:57 The Cream Luxe discontinuation stunt, a sold-out waitlist 10:15 From social to revenue, rebuilding attribution and UTMs 12:28 Rented land, why following is the wrong metric 14:36 Turning engaged non-followers into owned relationships 15:26 A campaign that nailed it, the Sculpted Society pop-up In-Show Mentions: Sculpted by Aimee Learn more about Klaviyo's new tools Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some buyers aren't purchasing because they're desperate to escape a problem, they're purchasing because they can finally see what's possible on the other side of it.In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn't enough to move this person toward a decision.You'll learn how to connect the work inside your offer to the meaningful outcomes your audience actually wants, without relying on vague, fluffy promises. Because your potential buyers shouldn't have to figure out why your offer matters; your sales emails need to make that connection for them.TAKEAWAYSLearn how the Transformational Buyer differs from the Pain Point Buyer, even when both are experiencing the exact same problem.Use grounded aspirational language to help your audience picture a desirable future that still feels specific, believable, and connected to your offer.Add “so that” language to your sales copy to clearly connect the work your buyer will do with the outcome they want to experience.Review your offer's features and ask what each one changes, creates, or makes possible for your buyer.Stop ending your sales copy at “you'll learn how” and start showing your audience why that knowledge actually matters.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to focus on the transformation made possible through solving a specific pain point, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.Or how about the episode about the Invitational Buyer? You can listen in here.Or how about the episode about the Pain Point Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

>> Téléchargez votre playlist d'épisodes personnalisée en fonction de la situation de votre businessMême pendant ses vacances on peut continuer à attirer des clients sur son site, et on peut le faire en mode détente au bord de la piscine son smartphone à la main.Mon invité Sacheen Sierro connaît Google my Business comme sa poche et elle nous donne sa stratégie pour préparer la rentrée en quelques minutes par jour. Attendez vous à avoir une nouvelle source de trafic.Vous pouvez suivre Sacheen sur LinkedIn ou sur son site.Vous pouvez aussi télécharger le résumé de l'épisode ici pour ne pas en perdre une miette !Autres épisodes qui pourraient vous plaire :Marketing local, comment faire ?Google my Business, un outil de communication---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin---------------

AL #005 You can't just launch something awesome, mention it once, and expect people to buy into it. If you want a chance to serve, you have to sell! These last sixty days, we've taken the SPI Community to the ultimate level and grown by a whopping 68%! That's bananas! But even though building a learning experience around Pat's Superfans System was a game-changer, we still had to get the word out there. So, how did we attract and retain hundreds of new members? Y'all, listen in on today's AskLiz episode because I'm spilling the beans about every step in our big marketing push! I came in as the new SPI Director of Community at just the right time to boost Pat's original vision. I'll share our tripwire sales page strategy, why we're using trials and limited-time offers to beat subscription fatigue, how we're showing up every day to deliver on our marketing promises, and more! Show notes and a special 50% off SPI Community discount at SmartPassiveIncome.com/al005.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIs cold email still one of the most effective ways to generate leads, book meetings, and grow your business?In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes.Adam shares how he used cold email to land customers like Amazon, Apple, Disney, Goldman Sachs, and BlackRock, raise funding, grow his first startup, and ultimately sell the company. He also explains what has changed dramatically in the email landscape over the past few years and why businesses need a much more sophisticated approach than they did even a few years ago.Together, Kendra and Adam explore the importance of deliverability, targeting, messaging, lead nurturing, and patience. They discuss why email remains one of the few marketing channels where businesses can directly reach their ideal prospects and why relevance is the key to getting responses.In this episode, you'll learn:• What cold email marketing is and how it differs from traditional email marketing• Why deliverability is now one of the biggest challenges marketers face• The three essential components of a successful cold email strategy• How to identify and target the right prospects• Why lead nurturing often generates results long after a prospect first enters your pipeline• Common mistakes that can damage your domain reputation• Why patience is one of the most important factors in marketing successWhether you're a business owner, marketer, consultant, or entrepreneur looking for new ways to generate qualified leads, this conversation offers practical insights you can apply immediately.About Adam RosenAdam Rosen is the Founder and CEO of EOC Works, a cold email marketing agency that helps businesses generate qualified meetings through strategic outbound email campaigns. After building and selling his first startup, Adam launched EOC Works and has since helped nearly 200 clients improve their lead generation through modern cold email strategies.Connect with Adam:Website: https://eocworks.comLinkedIn: https://www.linkedin.com/in/adamirosen/If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a colleague who wants to improve their marketing and lead generation efforts.#EmailMarketing #ColdEmail #LeadGeneration #B2BMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #Entrepreneurship #SalesStrategy #MarketingPodcast Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#936 I've been on YouTube since 2009, and after today's chat with three teenage creators, I'm blown away by the big moves the next generation is making to fully take over this platform! The Wild Adventure Girls are 16, 17, and 18. Across multiple channels, they're turning absolute chaos into millions of subscribers and a legit content empire! You don't want to miss this session because Angelina, Annabella, and Scarlett give us an inside look at how they build superfans with everything from short-form videos to video-first podcasting! We dig into exactly what it takes to build a creator business. You'll hear how the girls balance school and content creation, plan and develop their productions, handle negative comments, and leverage sponsorships and merch to monetize. We also chat about growing beyond YouTube and the responsibility that comes with inspiring young audiences. Listen in on this episode for a big dose of motivation! Show notes and more at SmartPassiveIncome.com/session936.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she's using email to create real connection, build demand, and make her newsletter something people actually look forward to reading.Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly newsletter, The Weekly Edge, and how she blends personal life, behind-the-scenes business content, and client wins in a way that feels both strategic and genuinely human. TAKEAWAYS:Your newsletter doesn't have to be packed with constant education to be valuable; connection, transparency, and behind-the-scenes context can be just as powerful.Megan's three-part newsletter format makes email easier to write by giving each issue a simple structure: life, business, and client stories.Behind-the-scenes content is working because people want to see how you actually operate, make decisions, solve problems, and balance real life with business.Client wins become more compelling when you give context, not just screenshots, so your audience can understand the transformation and see what's possible for them.A weekly newsletter can become a repurposing engine for your content instead of another one-off task that disappears after you hit send.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Attract dream clients with your unique origin story with Megan's Business Story BlueprintCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Attirer l'attention, c'est bien. Mais attirer la bonne attention, c'est ce qui fait toute la différence.Dans cet épisode, on plonge ensemble dans les raisons pour lesquelles certaines stratégies marketing n'attirent pas les bons clients. Et surtout, je vous montre comment changer cela.À la fin de cet épisode, vous comprendrez pourquoi il est essentiel d'arrêter de parler à tout le monde, pour enfin capter l'attention des bonnes personnes. Et croyez-moi, ça peut tout changer pour votre business.Autres épisodes qui pourraient vous plaire :C'est quoi l'inbound marketing ?Stratégie de création de contenu avec le moins d'effort possibleCréation de contenu : pourquoi et comment ?---------------

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools aren't giving you different answers because one of them is wrong. They're giving you different answers because they're asking completely different questions. Klaviyo is asking how much did the people who engaged with this email go on to buy. Google Analytics is asking how much was purchased in the single visit that started from clicking the email. Same campaign, different questions, different numbers. Once you understand that, the gap stops being scary - and starts being expected. But there's more to it than just the attribution philosophy. There are specific settings inside Klaviyo that most brands have never looked at, and those settings have a massive impact on the revenue numbers you're seeing every month. If you've never checked your attribution window or thought about whether open-based attribution makes sense for your account, this episode is going to be eye-opening. In this episode, I walk through exactly why these numbers differ, what to check first when you see a shocking gap, and how to actually reconcile your data so you can make real decisions instead of nervous ones. ✨ In this episode, you'll learn: Why Klaviyo and Google Analytics report completely different revenue for the same campaign - and why neither one is lying The first thing to check when you see a big discrepancy (it tells you immediately whether something is broken or not) How Google Analytics decides which channel gets credit for a sale - and why it's the most conservative number you'll see What Klaviyo's open-based attribution actually means and why it inflates revenue compared to other tools Why Apple Mail Privacy Protection may be affecting your open counts - and what to do about it The pros and cons of switching to click-only attribution in Klaviyo Why your Shopify store is the only real source of truth - and how to think about every other tool's numbers Why understanding this protects you in conversations with agencies, employees, and anyone else reporting on email performance When you can explain the gap, it stops being something that makes you feel like someone's pulling one over on you — and starts being something you can actually use. Work with Joy Joya: https://joyjoya.com

AL #004 Regularly collaborating with other creators is a shortcut to audience growth. But what if you're already doing a lot and don't want to add a ton of extra work to your plate? For quick and easy collabs, listen in on today's AskLiz session to get my top three strategies! These low-lift opportunities are the ideal place to start if you're looking to reach new people and give your brand a quick boost! Join me, Liz Wilcox, for a chat on bringing back roundup-style posts, co-hosting live sessions with little to no prep, and swapping lead magnets with other creators in your niche. You'll also hear real examples of how I'm using these strategies in my own business to take action and expand my reach. So don't miss out! And if you'd like me to answer your business question in an upcoming session, let me know what you're dealing with at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al004.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better.Timestamps:  00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape) 03:18 What Bonus to Offer & Ideal Launch Length 07:36 The 48-Hour Flash Sale: $25K From a $99 Product 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel 16:24 Should You Cap Enrollment? 18:46 The Post-Launch Downsell (+15–20% Revenue) 22:15 Downsell Ideas & Checkout Upsells 24:12 When to Offer Payment Plans 28:44 The "Why Didn't You Buy?" Email 30:49 AI Hyper-Personalized Lead Magnets 35:39 Quiz Funnels Done Right 36:45 Why Cohort Courses Work (Ship 30 Lessons) 43:01 One Piece of Advice for Launching a Cohort 44:22 Where to Find Daniel

When it comes to email marketing for your short-term rental, what makes it worth your while? In today's episode, I'm taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I'm sharing whether or not I think StayFi is worth it, and what other email marketing platforms I'd consider as well. Time-stamps:Wednesday Wins (0:57)What is StayFi and how do rates work? (2:15)Why StayFi isn't the best for your branding (5:55)Could StayFi hurt your deliverability rates? (7:27)20% off your annual subscription of Lodgify (10:20)You can't connect with guests before they book (11:27)StayFi vs. traditional email marketing platforms (13:33)Would I choose StayFi or a traditional platform? (17:52)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketEpisode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-emailConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

For years, we've been told to build an email list because "the money is in the list." But as social media algorithms become more unpredictable and AI transforms the way people discover and consume content, many experts are wondering if email marketing still deserves a central place in their visibility strategy.  More importantly, how do you build authority and genuine relationships when so much online communication feels automated and impersonal? In Episode 496 of Amplify Your Success Podcast, I sat down with email marketing strategist Kylie Kelly to explore why your email list remains one of the most valuable assets you can own and how to use it to build trust, authority, and meaningful business growth without relying on social media. Kylie shares why relationship-first email marketing is becoming even more important in the age of AI, how interactive lead magnets create stronger engagement than traditional PDFs, and why creating memorable experiences helps subscribers become loyal buyers.  If you've been wondering whether email marketing still works, how AI is changing subscriber behavior, or what it takes to grow an engaged audience that actually wants to hear from you, this conversation offers a refreshing perspective on building a business you own instead of depending on borrowed platforms.   Key Takeaways: [02:55] Why email marketing is becoming even more valuable as AI and social platforms continue to evolve. [04:43] How building genuine relationships—not just growing a bigger list—improves engagement and long-term results. [06:31] Why AI should amplify your voice instead of replacing it. [07:25] How interactive lead magnets create better engagement than traditional downloadable PDFs. [10:24] Why your sender reputation is becoming more important than your subject line. [10:47] The "Start Here" email strategy that replaces the traditional welcome sequence and improves deliverability. [13:09] Four types of emails every authority should rotate through to build trust, credibility, and sales. [17:22] How to intentionally grow an aligned email list through relationship-based collaborations. [20:42] When it's time to move from participating in collaborative events to hosting your own. [23:42] The questions every entrepreneur should ask before saying yes to a collaboration opportunity. [28:24] Why meaningful relationships continue to be one of the strongest growth strategies in business. About The Guest:  Kylie Kelly is a visibility strategist on a mission to help women stop building their businesses on borrowed platforms. She teaches entrepreneurs how to grow their audience and authority through email, collaborations, and search-based visibility, instead of chasing algorithms. As the host of The Email Growth Show and founder of a fast-growing off-social Skool community, Kylie helps business owners turn attention into ownership and subscribers into buyers.   Connect With The Guest: Follow Kylie on Instagram - https://www.instagram.com/the_kyliekelly Join Kylie's FREE Skool Community - https://www.skool.com/online-biz-growth/about Visit Kylie's website - https://kyliekelly.com/ Resources Mentioned in This Episode: Download Kylie Kelly's "Start Here" Email Template - http://kyliekelly.com/start Collaboration X Factor Assessment - An assessment designed to help you identify what helps you build stronger collaborations, relationships, and audience expansion opportunities. Take the 3 minute quiz now at MelanieBenson.com/XFactor.  

Some buyers on your email list don't need you to convince them they have a problem—they already know. They're living it, they can name it, and they've probably tried to solve it before.In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution—without the gross, shame-y marketing tactics. Because yes, you can sell by naming what's not working, without making your people feel terrible about themselves.TAKEAWAYSThe Pain Point Buyer already knows they have the problem your offer solves, so your job is not to manufacture pain—it's to make them feel seen, understood, and supported.Not everyone with a problem is ready to solve it, which means this email is best used later in your Email Pitch Sequence when your buyer is more aware and closer to making a decision.Strong pain point messaging names the real frustration beneath the surface-level problem.You can acknowledge what's not working without using fear, shame, or overly dramatic copy to push someone into buying.An email speaking directly to the Pain Point Buyer should clearly connect the buyer's existing frustration to the transformation your offer helps them create.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to call out the pain points your auidence are experiencing, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.Or how about the episode about the Invitational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Ever sent an email blast to your entire list and wondered who actually reads it? If you're trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/kit-email-marketing-update-2026JOIN KIT: Get started with Kit here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used.

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data. Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway. They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing email marketing for a while and it's starting to feel stale, or you've been putting it off because it feels overwhelming, this series is for you. In today's episode, Laryssa and Liz cover: Why email marketing matters more than ever in 2026 - and why social media alone just isn't cutting it anymore The mindset shifts that hold jewelry brands back from getting started (you're not bothering people, we promise) What's changed about the email landscape and what's stayed the same The biggest mistakes jewelry brands are making with email right now How to think about frequency - and why consistency matters more than volume Simple, beginner-friendly ways to get started if email marketing feels overwhelming Substack versus email marketing: what's the difference and which should you focus on In the bonus segment for Insiders only, Laryssa and Liz share how they're thinking about email strategy for their own clients right now, and the shifts they've made in the last year that are making a real difference. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Comment une entreprise peut-elle profiter de LinkedIn ?La stratégie à adopter tient en deux mots : employee advocacy. Donnez la parole à vos employés, c'est eux qui ont les clés de LinkedIn.Aujourd'hui je vous propose qu'on parle de cette stratégie encore sous-exploitée et qui pourtant vous allez le voir a beaucoup de vertues en internet et en externe. Pour en parler j'ai invité une spécialiste de la prise de parole BtoB : Emilie Houdou. Vous pouvez en savoir plus sur Emilie en la suivant sur LinkedIn.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a problem. Because the subscribers who buy from email one were already close to purchasing anyway. The discount and the timing just pushed them over the edge. The rest of your welcome series exists for everyone who wasn't ready yet - the people who need more trust, more context, more touchpoints - and that group is typically the majority. But length is just one piece of it. The deeper issue is what's actually inside those emails. A welcome flow that feels like it could have come from any brand in any industry isn't going to convert. Static product blocks that haven't been updated since the flow was built aren't giving new subscribers an accurate picture of who you are. And treating someone who already purchased the exact same way as someone who's never bought a thing is leaving revenue on the table every single day. You already paid to get these subscribers - through paid ads, organic content, collaborations, or years of showing up. The welcome flow is where that investment either pays off or gets wasted. In this episode, I walk through the specific places welcome flows leak revenue, what to do about each one, and why getting this right isn't starting from scratch - it's making sure the work you've already done actually converts. ✨ In this episode, you'll learn: Why the welcome window is your highest attention moment - and how most brands squander it Why 4 emails is the minimum for a welcome flow and 5-7 is optimal What every email in the sequence needs to do - and why more discount reminders isn't the answer The most common welcome flow problem: emails that feel like they could come from any brand How personalization from your pop-up can meaningfully change how the welcome series performs Why dynamic content is one of the easiest wins in any welcome flow - and why most brands overlook it What happens when a welcome flow hasn't been touched since it was built and the brand has completely evolved The revenue leak that comes from treating first-time purchasers and non-purchasers exactly the same How to think about whether buyers should exit the flow or stay in with adjusted content The welcome flow is where your subscriber acquisition investment either pays off or gets wasted. Getting it right is worth the effort. Work with Joy Joya: https://joyjoya.com

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does Your Service Business Slow Down Every Summer?You're not alone. Most service-based business owners experience a summer lull — fewer inquiries, slower conversions, and that uncomfortable feeling of watching your calendar empty out while hoping things will pick back up on their own.But here's the truth: crossing your fingers is not a strategy.In this episode of the Diamond Effect Podcast, Maggie Perotin breaks down exactly why your business doesn't have to slow down this summer, and the one tool most service business owners are completely underusing to attract clients, build relationships, and make consistent sales no matter the season.That tool? Email marketing.What You'll Learn in This EpisodeWhy service businesses experience a summer lull — and what separates owners who thrive anyway from those who don'tThe "three types of business owners" quiz — which one are you this summer?Why do you already have a goldmine of potential clients sitting in your contacts right nowHow email marketing works even if you're not techy, not a writer, and have never sent a marketing email beforeWhy email marketing delivers the highest ROI of any marketing strategy — and why it works especially well for service businessesHow to use AI to write emails in your voice in minutes (even if English isn't your first language)Why your email list is an asset you OWN — and why that matters more than any social media followingThe mindset shifts that stop most business owners from ever starting (and how to overcome them fast)Key Takeaways:Only 9% of people are ready to buy at any given moment. The other 91% need time, consistency, and trust — and email is how you build all three without relying on an algorithm.You don't need to be techy or a great writer. Your clients don't need elaborate designs or perfectly crafted copy. They need to feel like you understand them. That's it.Your email list is yours forever. Social media platforms can disappear or ban your account overnight. Your email list is a business asset you own and control.Email marketing works for every service business. If your industry isn't using it much — that's an advantage, not a reason to skip it.Busy does not equal productive. If you're too busy to work on strategies that bring in new clients, you're too busy for your business to grow.The Summer Lull Is OptionalThe business owners who struggle every summer are the ones solving the wrong problem: taking courses, tweaking their website, waiting for the economy to shift. Meanwhile, the owners who thrive are the ones doing the work to get visible in front of the clients who are already out there looking for exactly what they offer.Your potential clients aren't all on vacation. They're in your inbox, in your contact list, on your email list — waiting to hear from you.Join Maggie and her clients for Stop the Lull: Build an Email Sequence in Five Days and Make Sales This Summer. A live 5-day online workshop — July 13–17, one hour per day at noon ESTREGISTER HERE - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889In just five hours across the week, you will:Overcome every mindset block around email marketingGet clear on your offer, your messaging, and your ideal clientBuild a complete, ready-to-send email sequence tailored to your businessUse AI-powered prompts to write every email fast — in your voiceSchedule and send your sequence by Day 5Investment: $93 CAD Registration link here - https://www.eventbrite.ca/e/stop-the-lull-build-an-email-sequence-in-5-days-and-make-sales-this-summer-tickets-1990959977889Timestamps[00:00] Summer is here — and so is the lull[02:00] Why hoping for a better summer won't cut it[03:30] The three types of business owners quiz — which one are you?[06:30] The one strategy that changes everything[07:30] The goldmine you're sitting on right now[09:30] Objection #1: "It's too hard and I'm not techy"[12:30] Objection #2: "People get too many emails already"[14:30] Objection #3: "I'm not a writer"[17:30] How AI makes email marketing fast and easy[19:00] Objection #4: "Email doesn't work in my industry"20:00] Objection #5: "I don't have time"[23:00] Why email marketing is your highest-leverage business activity[25:00] Introducing Stop the Lull: the 5-day experience[27:00] What happens each day of the event[31:00] Who this is for and what you'll walk away with[33:00] Why summer is actually the perfect time to do thisConnect With MaggieWebsite:  stairwaytoleadership.com Email:  maggie@stairwaytoleadership.com Subscribe, leave a review, and share this episode with a service business owner who needs to hear it.

Send us Fan MailMost business owners know email marketing matters.So why are so many still avoiding it?In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company with a long sales cycle, viewed email continuity as one of their most important marketing priorities.The lesson? Whether your customers buy every few weeks or every few years, staying top of mind matters.Kendra breaks down the biggest misconceptions business owners have about email marketing, why open rates aren't the whole story, and how simply showing up consistently can make a significant difference in your growth.In this episode, you'll learn:• Why email marketing remains one of the most effective marketing channels available• The real purpose of email marketing beyond clicks and conversions• Why fear of being annoying is holding many businesses back• How staying visible helps customers remember and choose you• A simple action step you can take this week to reconnect with your audienceIf you've been putting off sending emails because you don't know what to write, you're worried about bothering people, or you're waiting for the "perfect" message, this episode is for you.Subscribe to Imperfect Marketing for practical marketing strategies that help you grow your business without chasing perfection. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content when people were making fun of me. Billions of views later, I never want to go back to trying to please everyone. I'll also discuss the importance of live-streaming and in-person events for building relatability, how I turn failures into wins, how I became a New York Times bestselling author, and why I study K-pop groups for next-level marketing ideas. Thank you for tuning in! Show notes and more at SmartPassiveIncome.com/session934.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button.Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what's really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can open the exact conversations that lead to more sales.TAKEAWAYSThe Invitational Buyer is often already interested, already reading, and already considering your offer, they just need one specific concern answered before they feel ready to buy.A simple “hit 'Reply' and ask me your question” email can create powerful sales conversations because it gives people permission to ask what they may otherwise keep to themselves.Not every objection is big, obvious, or FAQ-worthy. Sometimes the thing stopping someone from buying is highly specific to their business, schedule, capacity, tech, or circumstances.When you answer someone's question personally and specifically, you create trust, and that kind of trust can make the next step feel much easier for the buyer.Allison shares how this exact type of email was directly responsible for over $80,000 in sales in her business in 2025, proving that simple does not mean ineffective.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize that your Email Pitch Sequence needs to help your Invitation Buyers ask the question that's been holding them back, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Download The $80,000 Email Template by clicking here.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

You're showing up. You're networking. You're posting. But the leads aren't converting the way they should.Here's what's missing — and it's simpler than you think.Only 9% of people are ready to buy at any given moment. The other 81%? They need nurturing. And email is how you do it — consistently, personally, and without relying on an algorithm.Your email list is an asset you own. No platform can take it away.If you've been sitting on a list you haven't touched — or you've been thinking about starting — this one's for you.

AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minimal sales pages can work wonders for you. I'll also explain why and when you'll want to put in the extra effort and write more copy to uplevel your conversions. From getting the job done in under four hundred words to brushing up against short-story territory, I've got you covered! So listen in and let me know what you're dealing with at SpeakPipe.com/LizWilcox to have your questions answered in an upcoming episode. Show notes and more at SmartPassiveIncome.com/al002.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should you outsource your boutique's email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director of Simply Lynn's Creative, shares a smarter approach that helps boutique retailers build a profitable email marketing strategy without becoming dependent on an agency forever. You'll learn: Why both fully outsourced and DIY email marketing can become expensive The foundational Klaviyo flows every boutique should have How customer segmentation increases engagement and sales Why personalized, brand-specific email campaigns outperform mass blasts Join The Boutique Hub Cassidy & Simply Lynn's Creative: Website: simplylynnscreative.com Social Media: @simply.lynns.creative Freebies: Klaviyo Email Starter Kit  The 4 Sections Every Boutique Shopify Homepage Needs

#933 I'm noticing a dangerous pattern for entrepreneurs, and AI is making things much worse! You see, there's nothing wrong with the traditional scaling advice of removing yourself as a bottleneck in your business. But there's also an automation and hiring trap destroying brands left and right! Over the years, I've seen and fallen for the dark side of delegating everything. That's why you should join me for this session to learn about common pitfalls to avoid as you begin to scale! I'll share the duties you should definitely automate or delegate as soon as possible. But more importantly, I'll walk you through my Human Scale Matrix to uncover the tasks your business thrives on. You should never hand these over to anyone else, so tune in to get this vital framework! Don't miss this episode because scaling isn't about removing yourself from your business. It's about removing yourself from the right parts of your business while doubling down on the parts that only you can do! Show notes and more at SmartPassiveIncome.com/session933.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's niching down question is the perfect place to start. Please tune in because clarity beats cleverness every time, and this makes all the difference if you're growing a brand from scratch! And if you'd like your question answered, let me know what you're dealing with at SpeakPipe.com/LizWilcox. Show notes and more at SmartPassiveIncome.com/al001.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#931 There is an audience out there that only you can reach and impact. These are the superfans who'll pop up and resonate with your message when you share your authentic self! That's why building trust and deep relationships is the most rewarding aspect of our work, as creators! So listen in on today's episode to hear SPI Community Director Liz Wilcox and me reminisce about some of our most powerful superfan moments! From chance encounters to small interactions that mean everything, this session will help you see your audience in a new light. But this perspective shift is especially important if you're just starting out. As a beginner or small creator, you're uniquely positioned to make the most of the connections you're fostering if you follow our Superfans System! Tune in to hear more about that, along with the story behind Liz's NSYNC fandom and the time I almost lost my audience over a bad partnership. Show notes and more at SmartPassiveIncome.com/session931.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.