Podcasts about Email marketing

#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn't difficult or impossible to sell to, they've just been burned before, and they're reading your emails with a little side-eye.In this episode, you'll learn why your biggest, flashiest client wins might actually make skeptical buyers trust you less, and what to share instead. Allison breaks down how normal, grounded client stories can lower the wall, build belief, and help your next buyer finally think, “Okay… this could actually work for me.”TAKEAWAYSSkeptical buyers are not cynical buyers, they are people who have been disappointed by overhyped promises, under-delivered offers, and vague success stories before.When you lead with your biggest client win too early, a skeptical buyer may write it off as an exception instead of seeing it as proof that your offer can work for them.Grounded, “normal” client stories can be more persuasive because they help your audience see the realistic path from where they are now to what is possible.Your skeptical buyer needs context, transparency, and specificity, not louder claims, more exclamation points, or another shiny screenshot.Instead of simply dropping a testimonial like a receipt, use client stories to connect the dots between the problem, the shift, the strategy, and the result.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize your Email Pitch Sequence needs to help your Skeptical Buyers see themselves in your offer, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup problem - that's a strategy problem. A well-timed, well-designed popup is one of the most effective list growth tools an ecommerce brand has. Avoiding them because you don't want to seem pushy doesn't make your site feel more premium - it just means fewer people are entering your email ecosystem every single day. But here's the question I want to ask if you already have one: when did you last actually look at it? Not glance at it - actually open it, put your email in, read through every step, and ask whether it's doing what you'd want it to do for a first-time visitor? For most brands, the honest answer is whenever I first set it up - which might have been a year ago, two years ago, or longer. The details in a popup matter a lot more than most brands realize. And there's one part of it that almost everyone overlooks entirely. In this episode, I walk through the three parts of a popup worth auditing: the trigger, the suppression settings, and the success step - including one counterintuitive recommendation about your discount code that might genuinely surprise you. ✨ In this episode, you'll learn: Why popups get a bad reputation - and why avoiding them is costing you subscribers The difference between a time delay and scroll trigger, and how to decide which makes sense for your site The 80% rule for setting popup timing based on your actual session data Why where your traffic is coming from should influence when your popup fires Two suppression settings worth checking right now - and why showing a popup to existing subscribers is a bad look What the success step is and why it's the most underlooked part of any popup setup Why putting your discount code on the success step is actually working against you What that first open and first click really means for your deliverability - and how your popup can set that up right A popup that's been running untouched for two years isn't a set-it-and-forget-it win. It's just a decision nobody's revisited. Work with Joy Joya: https://joyjoya.com

#931 There is an audience out there that only you can reach and impact. These are the superfans who'll pop up and resonate with your message when you share your authentic self! That's why building trust and deep relationships is the most rewarding aspect of our work, as creators! So listen in on today's episode to hear SPI Community Director Liz Wilcox and me reminisce about some of our most powerful superfan moments! From chance encounters to small interactions that mean everything, this session will help you see your audience in a new light. But this perspective shift is especially important if you're just starting out. As a beginner or small creator, you're uniquely positioned to make the most of the connections you're fostering if you follow our Superfans System! Tune in to hear more about that, along with the story behind Liz's NSYNC fandom and the time I almost lost my audience over a bad partnership. Show notes and more at SmartPassiveIncome.com/session931.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up and connect with their audiences: Google just announced its biggest change to search in 25 years, and it affects how every business gets found online. Email remains one of the strongest marketing channels you can build, and AI is starting to change what it takes to stand out in the inbox. With the World Cup coming to Kansas City, there's a clear lesson in why showing up locally and personally is what wins. Find more insights through our articles, podcast episodes and case studies at ecallis.com.

Email doesn't have to feel like a blank Google Doc staring into your soul.In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.Liz breaks down why your emails don't need to be overproduced or packed with “value” to work, and why the best email content often starts with real-life moments, simple conversations, and a little personality. Because the goal isn't just to close a sale, it's to open a conversation.TAKEAWAYS:Your emails don't need to be complicated to be effective. Liz shares how showing you're invested, becoming relatable, and staying top of mind can help your subscribers actually care about what you send.The “Email Staircase” framework helps you move people from follower, to friend, to customer by building trust through personality, vision, and values.Being relatable doesn't mean everyone has to love the exact same things you do. When you share specific pieces of your personality, your audience can connect with the feeling behind them.Replies are not a distraction from your business, they can be a money-making activity. Conversations in the inbox give you real market research, better sales copy, and clearer insight into what your audience actually needs.If your subscribers stay “friends” but never become customers, you may not be selling enough. Liz gives a refreshing reframe on selling more often without making it weird.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Snag Liz's Welcome Sequence TemplatesVisit Liz on her websiteCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

In today's episode, we'll dive into a fascinating twist on the e-commerce journey — what happens when you buy back the very brand you once sold. Ben will share the lessons, emotions, and strategic insights behind exiting — and then re-entering — your own business. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with entrepreneur Ben Leonard, who built Beast Gear into a seven-figure brand before selling it to aggregator Thrasio. Then buying it back after mismanagement caused revenue to collapse. Ben reveals how Thrasio abandoned the brand-building strategies that drove Beast Gear's success, mishandled inventory, and neglected intellectual property protection. He shares lessons on diversifying beyond Amazon, maintaining product quality, and building genuine customer communities. Ben also discusses his new dad-focused baby carrier brand, Tuco, and offers actionable advice on scaling e-commerce businesses sustainably.Here are the 3 action items that Josh identified from this episode:Build a brand, not just an Amazon listing Engage customers off-Amazon (TikTok, email, events) and create a loyal community—not just traffic.Treat inventory like risk, not just growth Forecast per SKU, avoid over-ordering, and ensure sell-through within ~6 months to prevent cash flow disasters.Diversify early and protect your moat Expand beyond Amazon (Shopify + social channels) and actively enforce IP to protect your brand from copycats.Timestamps:00:00:34 Introduction to the EpisodeThe host introduces the guest, Ben Leonard, and the topic: buying back his brand after selling it to an aggregator.00:02:14 The Brand's Decline Under New OwnershipBen confirms his brand crashed after he sold it to the aggregator Thrasio due to mismanagement and operational failures.00:05:41 The "Magic" Thrasio IgnoredBen explains his original success came from building a true brand with customer relationships, which the new owners dismantled.00:09:27 The Financial FalloutBen reveals the brand's revenue plummeted from $6 million to about half a million dollars under Thrasio's ownership.00:13:13 Three Key Mistakes by the AggregatorThe host summarizes Thrasio's critical errors: inventory mismanagement, ignoring off-Amazon branding, and failing to protect intellectual property.00:19:51 Why You Must Diversify Beyond AmazonBen stresses the need for Amazon sellers to act like real brands and diversify channels to build a sustainable business.00:22:23 The Revival Playbook for Beast GearBen outlines his bootstrapped strategy to revive the brand, focusing on TikTok Shop and rebuilding community goodwill on a budget.00:27:08 Launching a New Brand: TucoThe conversation shifts to Ben's new venture, Tuco, a baby carrier startup designed specifically for dads.00:32:22 When to Implement Brand Awareness StrategiesBen and Josh discuss when a brand should start investing in top-of-funnel marketing and diversifying beyond its primary channel.00:37:40 Three Actionable Takeaways for Brand OwnersThe host summarizes key lessons: diversify with solid processes, avoid inventory leverage, and work with creators for brand awareness.00:42:13 Ben's Final Three QuestionsBen shares his most influential book (The E-Myth), favorite AI tool (Claude), and an e-commerce professional to follow.00:45:51 How to Connect with BenBen shares the best places for listeners to find him online, primarily LinkedIn and his personal email address.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Shopify": "00:03:03""Amazon": "00:03:03""TikTok": "00:09:54""YouTube": "00:19:51""TikTok Shop": "00:23:10""Meta Ads": "00:24:07""WordPress": "00:35:58""Email Marketing": "00:36:33""Claude (AI Tool)": "00:43:03""LinkedIn": "00:45:09""Ecomm Breakthrough Website": "00:46:24"Books"Quit Stalling and Build Your Own Brand by Ben Leonard": "00:01:01""Building a StoryBrand by Donald Miller": "00:21:31""The E-Myth Revisited by Michael Gerber": "00:42:25"Videos"Brand Rescue Mission": "00:08:17""Escaping the Amazon Goldfish Bowl": "00:19:51"Podcasts"Operators Podcast": "00:09:54"Other Mentions"Forbes": "00:01:01""Peregrine Commerce": "00:25:41""Sean Cowie": "00:44:09"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If ...

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Tracy Brinkmann, founder of Success at Last!, LLC, podcaster, entrepreneur, and email marketing strategist. Tracy shares his journey through personal setbacks, entrepreneurship, mindset shifts, and building a business around helping local businesses grow through email marketing and modern AI-powered tools. The conversation dives into overcoming imposter syndrome, learning from rock bottom moments, why mindset matters for entrepreneurs escaping the cubicle life, and how AI is opening new opportunities for small business owners to compete with larger agencies. Tracy also shares practical strategies for local business outreach, self-care routines, journaling, and why relationship-based business still wins. Who is Tracy Brinkmann? Tracy Brinkmann is the founder and owner of Success at Last!, LLC. He helps local businesses with email campaigns, marketing strategies, and audience growth while also hosting multiple podcasts focused on entrepreneurship, mindset, AI, and business growth. A former military family kid, Tracy combines personal development, entrepreneurial experience, and modern technology to help entrepreneurs and small business owners create more opportunities and build businesses around freedom and flexibility. Connect with Tracy Brinkmann: Website: https://darkhorseentrepreneur.com Facebook: https://www.facebook.com/tracy.brinkmann/ Twitter/X: https://twitter.com/TracyBrinkmann Pinterest: https://www.pinterest.com/DarkHorseSchooling/ YouTube: https://www.youtube.com/@DarkHorseEntrepreneur LinkedIn: https://www.linkedin.com/in/tracybrinkmann/ Instagram: https://www.instagram.com/tracybrinkmann/ TikTok: https://www.tiktok.com/@darkhorseentrepreneur Dark Horse Schooling: https://darkhorseschooling.com/ Your Success DNA: https://YourSuccessDNA.com Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Timestamps 00:00 Welcome and Introductions 00:51 Journaling for Success 02:25 Imposter Syndrome Lessons 06:39 Rock Bottom and Resilience 09:22 Mindset Shift to Entrepreneurship 10:41 Buy Local Trust Shift 14:17 Pitching Value with AI 20:40 Self Care and Daily Routines 27:23 AI in Education and Community 32:33 Email Marketing Offer 35:38 Favorite Rock Star Finale 39:24 Closing Thanks and Outro

#930 At this point, many business owners think passive income is a myth. Here's the thing, though. While automating your revenue is usually the last step in the process, you'll never get there if you chase trends and start from scratch every time! But what if you could follow a clear roadmap to stay focused on what works? What if you had the right information at the right time to lock in and win? What if you could finally go from idea to income without getting sidetracked? That's where the new Superfans System within our SPI Community comes in! With this new learning experience, we've cracked the code on helping you build a business without getting overwhelmed or distracted! No more confusion about your next step. No more wasting time and attention on strategies that don't work. So listen in on today's episode because I'm chatting with Liz Wilcox, our amazing new Community Director, to walk you through these resources! Show notes and more at SmartPassiveIncome.com/session930.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping emails shorter overall (especially promotional ones), limiting paragraphs to no more than three lines, using more direct language with less backstory and context, and including a clear call to action in every email to "train the click." While longer, story-driven emails still have a place, the majority of emails, particularly those driving people to opt-in or sales pages, should be short, punchy, and to the point.    Get on the Waitlist for Strategy Lab: https://jillfitfree.com/strategy-lab-wait-list/   Catch the replay for Low Ticket Revolution! https://www.jillfitprograms.com/Low-Ticket-Revolution   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/     Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

On this episode of Stories Worth Hearing, host John Quick sits down with Jayde Laws, founder of Mailzy, one of the fastest growing names in the email marketing world.Jayde has helped generate more than $500 million in revenue for brands and has worked with companies like Magic Mind, helping businesses scale through smarter email marketing, customer retention, and high converting campaigns.In this conversation, Jayde shares how she got started, the wins and failures that shaped her journey, why email marketing is still one of the most powerful tools in business today, and how artificial intelligence is changing the marketing landscape.She also gives practical tips and insights for entrepreneurs, business owners, creators, and marketers looking to grow their audience, increase sales, and build stronger customer relationships.If you are building a business online, this is an episode you do not want to miss.Check her out here: https://www.mailzy.com/

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you.In this episode, we're chatting about:- The unspoken difference between email and social media (and why they play completely different roles for freelancers)- Why email is actually so much easier than social content (seriously)- What people unsubscribing is telling you and why it's a good thing.- How to know what to actually write about in your emailsJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If your emails aren't getting opened, the problem might not be your content. It might be your subject lines.In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that's quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.In This Episode:The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)Boring subject lines vs. compelling ones (and why yours are probably the first one)The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)How to A/B split test your subject lines so you always get two chances at a good open rateThe resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effortWhy preview text matters (and how to use it as a second subject line)The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen) Referenced episodes:Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)Ep. 225: Email Nurture Sequences: Get My Template!Tools & platforms mentioned:FG FunnelsClaude (for subject line analysis)ChatGPT (for subject line analysis)The Weather Network app (for studying clickbait article titles) Enroll in Health Coach Accelerator:Apply for HCA: https://kendraperry.net/apply  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

In part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more information before they feel safe making a decision. And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You'll learn how to go beyond surface-level logistics and uncover the deeper objections hiding underneath, so your sales emails can create confidence, reduce risk, and help the right buyers say yes.TAKEAWAYSThe Details Buyer isn't trying to be difficult, they're trying to make a smart, informed decision before investing (no matter how big or small of a purchase).More details can create safety for this buyer type, which means your FAQ email has a bigger job than simply answering logistical questions.A strong FAQ email answers the question being asked while also addressing the deeper hesitation or objection underneath it.Surface-level answers give information, but strategic answers reduce risk and help the buyer picture how your offer will actually fit into their life or business.When your Email Pitch Sequence only speaks to one type of buyer, you may be leaving sales on the table, which is why each email should speak to a specific decision-making style.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize your Email Pitch Sequence needs an email that not only answers questions, but also simultaneously debunks objections, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Tous les mots ne se valent pas. Certains mots vous permettent de vendre. Ce sont les mots magiques.Dans cet épisode mon invité Selim Niederhoffer nous en révèle trois et nous explique comment les utiliser pour maximiser nos résultats.Vous pouvez retrouver Sélim sur LinkedIn et acheter son livre Les Mots Magiques, c'est une pépite pour tous les créateurs de contenu.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy. You'll learn: Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault) What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing) The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive. The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Watch the free mini training Beyond Words: The framework that shows you why your emails aren’t working (and what to do about) Join Engaging Emails 1-1 Consulting See omnystudio.com/listener for privacy information.

If you've been growing your email list but aren't sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We're diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy. You'll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you'll have a clear plan to turn new subscribers into warm, ready-to-buy clients.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216  (LINK)✨ FREE Beginner's Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide   ✨ FREE The Equine Entrepreneur's Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt to the new standards and accelerate your growth. For context, I'll take you back to the early days of blogging. That's when I learned the key truths of building an audience and brand online. We'll then uncover the new strategies that apply to everything from short-form videos and social networks as search engines to modern community building and updated email marketing. Show notes and more at SmartPassiveIncome.com/session929.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A lot of local business owners don't struggle with marketing, they struggle with staying remembered. And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, those platforms don't belong to you.Email marketing changes that. It gives you a direct line to your audience without algorithms deciding who sees you and when. And for a local business, that shift is the difference between being occasionally noticed and consistently booked.What you'll hear in this episode is a grounded breakdown of how to build a simple, sustainable email list without funnels, complicated systems, or overthinking every word. Because effective email marketing isn't about complexity. It's about clarity and consistency.You'll learn how email marketing for local business owners works differently than online influencers or digital-first brands. Instead of chasing volume, you focus on relevance, relationships, and repeat customers who already know your name or are close enough to become regulars.We break down four simple ways to start building your list quickly: Creating a simple, no-pressure signup offer your customers actually want  Placing opt-ins everywhere your audience already interacts with your business Treating email as relationship-building, not performance marketing This is where most people overcomplicate things. But marketing for local business doesn't need to look like a tech startup funnel. It needs to feel human, consistent, and useful.You'll also hear real-world examples from service-based businesses like bakers, estheticians, and contractors who use local business strategies to stay top of mind without relying on social media alone. And this is where content marketing becomes practical, not theoretical. Your emails don't need to be long or polished. They need to be useful, timely, and real.If you've been stuck in overthinking mode, this episode connects the dots between simplicity and results. Because copywriting isn't about sounding perfect, it's about sounding like yourself so your audience actually trusts what you say.And if you have more questions about email marketing, go listen to Episode #18: The 3 types of emails every small business owner needs, which builds on this foundation and shows you exactly what to send once your list is growing.By the end of this episode, you'll understand why email marketing for local business is one of the most underused tools for sustainable growth, and how to start using it in a way that actually fits your time, energy, and business model.If you're ready to stop guessing and start building something that compounds over time, you can book a free call with me to map out your next steps and get your email strategy working properly for your business.This episode was mixed and edited by Cardinal Studio.

Are you pushing off your email marketing? Maybe you think you only need to email your list a few times a year, when you're offering mini-sessions. In today's episode, I'm sharing what photographers get wrong when it comes to email marketing. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. This episode is brought to you by Root To Rise, a high-touch mastermind for established female photographers ready to lead their business, not just run it. Over the six-month experience, you'll gain clarity on your vision and offers, build sustainable systems, and get to know the most supportive community of women. The program also includes lessons with incredible industry experts, weekly calls, and ongoing accountability. Sign up today to join the waitlist. Review the Show Notes:The numbers prove the value of email marketing (3:11)The shift in your strategy (4:56)Emailing only when you're selling (6:19)Selling to the same list over and over (9:17)“I don't have anything to say outside of my business” (10:16)Email does not have to be salesy or formal (13:32)Email is a relationship tool (15:32)Mentioned In This Episode: Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlistEpisode 193: Why Your Mini Sessions Aren't Selling Out Anymore (It's Not Your Pricing Or Your Photos): sabrinagebhardt.com/podcast/193-why-your-mini-sessions-arent-selling-out-anymore-its-not-your-pricing-or-your-photosConnect with Sabrina:Website: sabrinagebhardt.comInstagram: instagram.com/xo.sabrinagebhardtTikTok: tiktok.com/@xo.sabrinagebhardt Hosted on Acast. See acast.com/privacy for more information.

Not every buyer on your email list needs a long, emotional sales journey before they're ready to say yes. Some people have already been paying attention, already trust your point of view, and honestly…they just want the link. In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who wants the facts, the next step, and zero unnecessary fluff.TAKEAWAYS:The No Frills Buyer is not careless with their money; they're often already warmed up, already aware of the problem, and ready to take action quickly.This buyer type is highly motivated by time, which means they want to know how fast they can get started, how long the offer is available, and whether it will save them time or create more work.Over-explaining in your sales emails can actually work against you with No Frills Buyers because it makes the buying decision feel harder than it needs to be.No Frills Buyers are usually scanners, so your email needs to make the offer, outcome, timeline, and link incredibly easy to find.A short, direct sales email only works when your nurture content has already done its job, so don't skip the relationship-building that happens before the invitation to buy comes.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today's episode made you realize your Email Pitch Sequence needs a clear, direct email for the buyer who's already ready to say yes, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Text the Wedding Planning HotlineYour Instagram followers don't owe you anything. Your email list does.In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.If you've been treating email as an afterthought, this episode will change how you think about it.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

#928 Why are creators suddenly challenging massive corporations? There's a big shift happening, and none of the old-school gatekeepers can stop it. Here's the best part, though. It's all powered by superfans! Join me for today's episode because, as you'll learn, the sky's the limit on what you can build if you focus on serving your core following. One example I look at today is YouTuber Markiplier's feature film, Iron Lung. Independently produced and distributed without traditional Hollywood involvement, the movie earned over $50 million at the box office! If you're not inspired yet, you will be once you learn that it was Markplier's superfans who made this huge success possible. They rallied together, contacted their local theaters, and pushed for Iron Lung to be shown. So listen in on this session because I'll share the blueprint you can apply to start small and build up your creator empire! Show notes and more at SmartPassiveIncome.com/session928.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Become a member of AIAP to participate in these discussions: https://forms.aiap.net/forms/createaccount Is social media really the best place to find your next big architecture client? In this episode of A Photographer's Life, members of the Association of Independent Architectural Photographers (AIAP) pull back the curtain on their most effective business tool: Email Marketing. While everyone else is chasing "likes," top-tier pros are seeing 30%+ open rates and landing consistent contracts through curated, high-value email campaigns. In this episode, we dive into: • The "Social Media Trap": Why awareness doesn't always equal hires. • Lead Generation Secrets: How to use LinkedIn, SMPS rosters, and tools like Hunter.io and LeadLeaper to find the right decision-makers. •Targeting the Right Hierarchy: Should you be emailing Marketing Directors, Partners, or Project Architects? •Technical Success: Why you must use a reputable service (like Mailchimp or Benchmark) to avoid the dreaded spam folder. •The Long Game: How one campaign can fuel your business for months. Whether you're a seasoned pro or just starting to build your firm's contact list, this discussion offers a roadmap to making your marketing as precise as your photography. This podcast is Copyright 2026, The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP. Don't forget to like the video and subscribe to the channel. #ArchitecturalPhotography #PhotographyBusiness #EmailMarketing #AIAP #PhotographyTips #CreativeEntrepreneur #MarketingForPhotographers

Your email open rates aren't dropping because your audience stopped caring. A lot of the time, your emails are simply not getting a fair shot in the Primary inbox. I'm talking about the quiet shift so many teacher entrepreneurs are seeing right now: AI written emails that look “perfect” to us, but look suspicious to Gmail, Outlook, and Yahoo spam filters that are also powered by AI. I walk through what I noticed when I used ChatGPT to generate a big chunk of my TPT email marketing, how both of my audiences started dipping at the same time, and why returning to human written emails helped my open rates bounce back. We dig into deliverability basics that actually matter for Teachers Pay Teachers sellers: inbox tab placement, sender reputation, and the engagement signals that influence where your message lands. Then we get practical. I share how to keep AI in your workflow without letting it replace your voice: use it for brainstorming subject lines, hooks, and outlines, then write the email yourself with real stories, specificity, and even a little messiness. We also talk about optimizing for engagement instead of “perfect delivery,” including simple ways to earn replies, run a reply based freebie, and break predictable patterns that filters can flag. If you want more actionable, step by step email marketing strategies for TPT sellers, subscribe to the podcast, share this with a teacher friend who's struggling with opens, and leave a review so more creators can find it. What's one change you'll make to your next email?Watch This Episode on YouTube: https://youtu.be/rBQI6IEItbgCheck Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115  Support the show

Définir son offre, c'est une étape essentielle et c'est une étape qui fait peur. Parce que sans offre le marketing ne sert à rien.J'ai demandé à la Queen de l'offre irrésistible de nous livrer ses secrets, j'ai nommé Laurine Bemer. Si vous ne connaissez pas Laurine, attendez-vous à être scotché, du haut de ses 25 ans cette fille a tout compris au marketing. Elle l'applique, et ça marche.Si vous voulez enfin savoir comme construire votre offre, vous devez écouter cet épisode.Vous pouvez suivre Laurine sur les réseaux @lameuf_enrouge et lire son livre "Faites de vos réseaux sociaux une machine à cash"---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

In this episode, Samantha McMahon demystifies email marketing for tutors, explaining how to leverage it effectively to stay visible and connect with clients without overwhelming effort. She shares practical strategies, audience insights, and platform tips to help tutors build sustainable marketing practices.____________________

This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it. There's a version of this episode that writes itself - the highlight reel, the wins, the listicle wrapped up in a bow. I didn't want to do that. What I wanted to do was be honest, because that's more useful. So that's what this episode is. It's the real version - the messy pivot, the gradual realization, the external pressures that made staying put feel untenable, and the thing I kept coming back to through all of it: email. Not because email is glamorous - I'll be the first to admit it's not. But because it's built on something that doesn't go away. A direct relationship between a brand and a person who asked to hear from them. And after 15 years in marketing watching channels rise and fade, that staying power means everything. In this episode, I share what actually happened over the last 10 years, why I niched into email later than I should have, what made me finally go all in, and what I still believe about where email is headed. ✨ In this episode, you'll learn: How Joy Joya started - and why it looked nothing like what it is today The client moment that changed how I saw email marketing entirely Why full-service marketing was frustrating in a way I couldn't ignore What email does that almost no other marketing channel can: show you exactly what you did and what it produced Why I went narrower in what we offer and broader in who we serve at the exact same time What 15 years in marketing taught me about which channels actually last Why email compounds in a way that's genuinely rare - and why that matters more the longer you're in business What I'm watching, what I'm curious about, and where I think email goes from here Here's to 10 years - and to whatever comes next. Work with Joy Joya: https://joyjoya.com

Favour Obasi-ike, MBA, MS leads a deep dive into why website organic traffic drops and how to fix it. Joined by experts like Brandon, RockI, and Celese, the discussion highlights the ~24-month lifecycle of SEO content and the dangers of "content decay". The panel explores the value of building trust via high-quality backlinks, local SEO for businesses, and whether paid Meta/Google ads ultimately help or hurt organic reach. Favour emphasizes that organic traffic is a long-term investment, comparing un-updated web pages to un-renovated houses losing their value.Who is this for?This content is ideal for digital marketers, SEO specialists, small business owners, real estate investors, and tech founders looking to build sustainable organic growth, diagnose web traffic drops, and navigate the relationship between paid advertising and organic reach.Key MomentsThe 24-Month Cycle: Favour explains that traffic drops often stem from "content decay," where posts lose freshness after 24 months without updates.Backlinks as a "Backbone": Brandon and Favour discuss how domain authority relies on high-quality backlinks from news outlets, directories, and niche communities.The Ad Rebound Effect: Rocky and Celese debate whether running Meta ads subsequently throttles organic reach due to algorithmic capitalism.Live SEO Audit: Favour does a live teardown of Cindy's real estate sites, highlighting the technical differences between WordPress and Squarespace and the importance of Google's local search updates.Sequential Timestamps[Part 1] - Introduction: Favour introduces the organic traffic cycle and the "seed planting" analogy for long-term SEO.[Part 2] - The Changing SEO Landscape: Brandon discusses how YouTube is rivaling Google and why backlinks remain the ultimate ranking factor.[Part 3] - Ads vs. Organic Debate: Rocky asks if paid ads hurt organic traction; Celeste shares a story about corporate retargeting and internet privacy.[Part 4] - Technical Foundations: Favour audits a guest's website, explaining the importance of proper CMS setups, Bing Places, and local SEO.[Part 5] - Fixing Content Decay: Favour defines content decay and provides actionable competitor research strategies before closing the room.FAQsWhy did my organic traffic suddenly drop? It is likely due to "content decay." If a post hasn't been updated in 24+ months, search engines view it as outdated. You must refresh and modify your content to maintain a positive traffic trajectory.Do paid ads improve organic traffic? Indirectly, yes. While you shouldn't rely solely on ads, paid campaigns generate traffic that signals relevance and trust to Google, which can bolster your organic presence later.What is the best way to start building backlinks? Begin by adding your business to local and niche directories (like Bright Local or Yelp). Also, engage organically in relevant communities (like Reddit or LinkedIn) to naturally generate citations.Action Steps from Favour Obasi-ikeRenovate Your Decaying Content: Look at your oldest high-performing pages. Update them to ensure the "last modified" date stays fresh, steering your website forward like the front wheels of a car.Use Google Search Console: Monitor your pages to ensure you have a diagonal upward trajectory of impressions month over month.Perform a 5-Minute Competitor Audit: Go to Google and type site:competitordomain.com. Review their top three ranking pages to see if they are utilizing FAQs, videos, or glossaries that your site is missing, then implement those features.Diversify Your Ecosystem: Don't just rely on Google. Build organic citations on Reddit, LinkedIn Newsletters, Bing Places, and Threads.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS breaks down actionable strategies for securing high-authority Google rankings in 2026. He explains Google's standard E-E-A-T principles and details the five crucial stages of search engine visibility: crawling, indexing, rendering, ranking, and serving.The conversation sparks discussions on how to leverage Google Search Console, balance do-follow and no-follow backlinks, and embed social media content to boost site authority.A major theme of the discussion is the shift from traditional SEO to Generative Engine Optimization (GEO), emphasizing that websites must be structurally "agent-ready" with proper schema data to be cited by AI models.Who is this for?This content is highly valuable for business owners, website managers, digital marketers, and content creators looking to adapt to 2026 search trends, master Google ranking factors, and understand the integration of Generative AI and LLMs into modern SEO strategies.Key MomentsBreakdown of Google's E-A-T (Experience, Expertise, Authority, Trust) framework.Deep dive into the 5 technical phases of search visibility (from Crawling to Serving).Clarifying backlink strategies, including why authoritative sites like Wikipedia strictly use "no-follow" links.Favour shares a live diagnostic trick: using the "site:yourdomain.com" Google search command to check page indexing.Trent and Favour discuss how AI traffic is expected to comprise 30% of search by 2026, making structured data vital for AI bot citations.FAQsWhat is E-E-A-T?It stands for Experience, Expertise, Authority, and Trust—Google's core principles for validating ranking content.What is the difference between do-follow and no-follow links?A do-follow link endorses a site and passes "link equity" (domain authority) to the receiver, while a no-follow link provides a citation or reference without passing on domain authority.How can I quickly check if Google is indexing my website pages?Type site:yourdomain.com (no spaces) into Google's search bar to view all the pages currently recognized by Google's servers.Is traditional SEO dead because of AI?No, but it is evolving into GEO. You must optimize your site structure (schema, tags, microdata) so AI bots (like ChatGPT, Claude, and Perplexity) can successfully scrape and cite your content in their answers.Ready to Rank? Book Your SEO & Web Dev Services Today

In today's episode, Ethan Brooks (Austin Business Review), Alyssa Dulin (Kit), and Jonathan Barshop (Modern Wisdom) join Matt and Kolby to discuss how to monetize a local newsletter with services instead of ads, what AI is actually doing to email deliverability, and the unconventional growth tactics that move a podcast in 2026. Timestamps: 00:00 Intro 03:00 Ethan Brooks on Austin Business Review and Local Media 07:30 Why Local Newsletters Are Best Monetized as Services (Not Ads) 10:40 Selling Austin: $300K From Under 1,000 Readers 13:00 The $25K-in-8-Weeks Concrete Leads Side Business 22:00 Ethan's Two Frameworks: Valuable Audience + Media Monetization 32:00 Alyssa Dulin on AI in the Inbox 35:00 The New Curator in Town — How AI Is Rewriting Deliverability 46:00 The One-Word Reply Tip That Beats Every Other Engagement Tactic 52:00 Google Postmaster Tools: The Most Overlooked Deliverability Tool 1:01:00 Jonathan Barshop on Building a Podcast That Actually Grows in 2026 1:11:00 Why Premise Beats Production 1:18:00 The Cross-Promo That Supercharged My First Million 1:25:00 Engineering "Viral" Moments — The Tim Ferriss + Edward Norton Trick 1:42:00 Modern Wisdom's Tour Model and 12-Partner Sponsorship Strategy 

#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should be a vital component of our success strategy. If you don't believe you can pull blockbusters from your day-to-day life or don't see yourself as a natural storyteller, this episode is for you! Listen in because I'll walk you through the exact five-step method I use to turn everyday events into captivating brand-building narratives. I'll also teach you how to spot potential stories as they're happening to you in real time. All this to help you mine your firsts, your failures, and your emotions for content that connects with your audience and builds superfans! Tune in to today's session to start building your story bank and become irreplaceable! This applies to creators at every level, so don't miss out on next-level results! Show notes and more at SmartPassiveIncome.com/session927.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna, Director of Growth at Cyber Impact, joins guest host Rachel Thexton to explore what it really means to build trust through email marketing.Cyber Impact is a Canadian email marketing platform built around data sovereignty, security, and compliance — storing all client data on Canadian soil and helping organizations stay compliant, deliverable, and genuinely connected to their audiences.Nihal unpacks why the best email strategies focus on relationship-building over reach, how hyper-personalization is reshaping lifecycle marketing across industries, and why choosing a Canadian platform is about more than convenience — it's about who holds the keys to your data.Because whether you're a scrappy startup or a government agency, email is still one of the last permission-based channels where trust is earned, not assumed.Produced by TAKT.

Dans cet épisode, Rebecca et moi discutons des meilleures pratiques pour optimiser les campagnes d'emailing et de marketing automation. On y aborde l'importance de l'omnicanal, de l'optimisation mobile, du ciblage et de la personnalisation, ainsi que des aspects techniques comme la délivrabilité et le support technique. Rebecca partage des conseils pratiques pour améliorer l'efficacité des campagnes et souligne l'importance de tester les solutions disponibles.Vous pouvez suivre Rebecca sur LinkedIn, en apprendre plus sur l'emailing sur la chaine Youtube d'Active Trail. ---------------Pour travailler avec moi vous pouvez :> Vous former en autonomieStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

Master technical SEO & backlinks safely with compliance. Learn do-follow vs no-follow vs sponsored vs UGC backlinks, internal linking tactics, and why websites need at least 6–24 months for positive return on investment.Favour Obasi-ike, MBA, MS demystifies the complex world of SEO backlinks, breaking down the critical differences between do-follow, no-follow, sponsored, and user-generated content (UGC) links. He highlights that do-follow links pass valuable "link juice" and authority to your site, while no-follow links act as essential brand signals.Favour stresses that earning backlinks requires high-quality content and a secure website, warning heavily against the trap of buying spammy, toxic links. Listeners will learn how to properly utilize Google Search Console, build smart internal link structures, and play the long game—focusing purely on creating high-quality, secure content for 6 to 24 months before worrying about external backlinks.Who is this for?This deep dive episode is essential listening for entrepreneurs, digital marketers, website owners, content creators, and SEO beginners who want to move beyond guesswork. If you need to understand technical SEO, safely build domain authority, and learn the exact mechanics of backlinks without risking a Google penalty, Favour Obasi-ike provides the definitive guide.Key Moments & Chronological Breakdown[Beginning] The Basics of Backlinks: Favour introduces backlinks as digital references, defining do-follow versus no-follow links and explaining how do-follow links transfer page rank signals, whereas no-follow links (like those from Wikipedia or Forbes) act as a brand citation or hint without passing equity.[Early Discussion] Tracking Your Success: A walkthrough on how to find your specific external backlinks using Google Search Console, moving from the bottom-left settings to the "Links" report.[Midway] The Danger of Toxic Links & Site Protection: A warning against spammy "toxic" backlinks that can result in Google penalties, why purchasing links ruins your reputation, and the absolute necessity of having a secure (HTTPS) website to build foundational trust.[Midway] Realistic Timelines for New Websites: Answering a question from Omar, Favour shares the hard truth that brand new websites generally take 6 to 24 months to rank on the first page of Google. New sites must focus on content marketing and indexing before attempting to acquire external backlinks.[Late Discussion] Internal Linking Masterclass: Favour explains to Jasmine and Tracy that internal links (linking pages within your own site) are automatically do-follow. He shares a brilliant, actionable tactic: always link old blog posts to newly published ones, and vice versa, to signal content freshness to search algorithms.[Conclusion] Leveraging Shared Media: Using platforms like Reddit, podcasts, Pinterest, and LinkedIn to post original content links, thereby generating legitimate user-generated content (UGC) backlinks and initial traffic.Frequently Asked Questions (FAQs)What is the difference between a do-follow and a no-follow link?A do-follow link automatically passes "link juice" (page ranking authority) from one site to another, essentially telling search engines to endorse you. A no-follow link acts as a brand citation or hint but does not directly transfer link equity.Are all internal links do-follow?Yes. By default, when you link from one page on your website to another page on your same website, it acts as a do-follow link because you are moving traffic and authority within your own property.Are no-follow links bad for my SEO?No! You need a natural balance of both to avoid looking suspiciously like you are unethically acquiring links. Major platforms like Wikipedia and magazines use no-follow links by default, and they are vital for a healthy backlink profile.Should I buy backlinks?Absolutely not. Favour equates this to buying fake followers; you cannot buy trust. It often results in toxic backlinks that penalize your site's ranking rather than helping it.How long does it take a new website to rank on Google?It realistically takes between 6 to 24 months. New sites must focus on building a secure site, getting properly indexed by Google, and creating valuable, referenceable content first, rather than chasing external links immediately.How do I avoid toxic backlinks?You cannot entirely prevent people from linking to you, but you can protect yourself by maintaining a secure HTTPS website, earning your links organically rather than buying them, and focusing on quality content that naturally attracts reputable sources.Action Steps for ListenersSecure Your Website: Ensure your site uses HTTPS to provide a secure lock icon. This builds foundational trust so that visitors, search engines, and other sites view you as a trustworthy page.Audit Your Google Search Console: Verify your site is connected. Navigate to the bottom-left settings, click "Links," and check your "External Links" to accurately monitor which external domains are referencing your domain.Master Internal Linking: Every time you publish a new article, create a hyperlink back to a relevant older article, and immediately update that older post with a link pointing to the new one to ensure your site is interconnected and marked as "fresh".Adopt a "Give to Get" Content Strategy: Before asking for links, create high-quality, research-backed content on your own site that others will naturally want to reference.Leverage Shared Media for Early Links: Post your original content on your site first, then share those links on platforms like Reddit, Pinterest, LinkedIn, or in podcast show notes to build initial traffic and generate legitimate user-generated content (UGC) backlinks.Check Your Authority Over Time: Use the Ahrefs Website Authority Checker (ahrefs.com/website-authority-checker) to measure your site's current standing, monitor your domain's health, and track progress over time.Ready to Rank? 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Explore how content marketing and content signals drive digital marketing growth and AI visibility with expert Favour Obasi-ike, MBA, MS. Learn practical tactics to optimize your content and leverage AI strategies for measurable results.Favour Obasi-ike, MBA, MS hosts a deep-dive discussion differentiating traditional content marketing from technical "content signals." While content marketing is a strategic approach to creating valuable content that attracts and retains a clearly defined audience, content signals represent the technical health and structural cues of a website—such as canonical tags and last-modified dates—that communicate with search engines and AI bots. Favour emphasizes that without proper technical foundations, even the best content will fail to reach its target audience because search algorithms and AI agents won't be able to properly crawl, index, or parse the site. The conversation also highlights the importance of prioritizing high-quality, uniquely categorized content over sheer volume.Who is this for? This content is designed for digital marketers, SEO professionals, business owners, and content creators who want to optimize their website traffic and adapt their strategies for an AI-driven internet. It is especially valuable for those struggling with technical SEO, site indexability, and audience retention.Key MomentsThe "Pull Marketing" Concept: Favour explains that high-quality, educational content builds trust, turning marketing from a "push" (forceful advertising) into a "pull" (attracting engaged users) strategy.The Power of the "Last Modified" Tag: A critical SEO revelation is that simply updating an old article signals to search engine algorithms that the site is active, prompting them to re-crawl the page.The 49-Million Page Case Study: Favour shares a real-world example of helping a 50-year-old business fix a canonicalization error across 49 million URLs, which ultimately rescued their plummeting web traffic and crawl budget.AI-Agent Readiness: The introduction of isitagentready.com, a tool used to measure how well a website's infrastructure communicates with modern AI agents and LLMs.Chronological Topic Flow (in lieu of timestamps) Introduction: Defining content marketing and content signals.Engagement Strategies: Moving from push marketing to pull marketing and the importance of active website time.Website Structure: Breaking down the difference between categories (pillars) and tags (clusters) to build internal web links.Technical SEO Deep Dive: Understanding page power, duplicate content, and utilizing Siteliner.com for audits.The Canonicalization Crisis: How broken canonical tags dilute traffic and waste a site's crawl budget.Future-Proofing for 2026: Scanning sites with isitagentready.com to ensure compatibility with AI bots and agents.FAQsWhat is the difference between categories and tags? Categories act as the main "aisles" of your website (e.g., Sports, Food), while tags are specific mentions within that context (e.g., golf balls, recipes). Both create vital internal links that help search engines index your site.Why is duplicate content harmful? Duplicate content splits your site's "content signal" and drains your search engine crawl budget. Without proper canonical tags to identify the main page, search engines get confused and lower your page's ranking power.Do I need to publish new content every day? No. Updating older content to trigger a new "last modified tag" is highly effective. Pacing your content and focusing on intent-based, high-quality pieces is better than overwhelming your site with volume.Action Steps recommended by Favour Obasi-ikeRefresh Existing Content: Go back to articles published previously and update them to trigger the "last modified tag," which forces algorithms to re-crawl your updated content.Audit Your Site's Page Power: Use Siteliner.com to identify broken links, assess your unique-to-duplicate content ratio, and find out which pages hold the most "page power".Fix Canonical Tags Immediately: Ensure your web pages have correct canonical tags to direct search bots to the primary version of a page, thereby protecting your crawl budget and traffic.Organize via Categories and Tags: Treat your website like a well-organized grocery store. Assign every piece of content to clear categories and tags to generate dynamic internal links.Test for AI-Agent Readiness: Run your website through isitagentready.com to see if your robots.txt files and bot access controls are properly configured to be discovered by emerging AI platforms.Ready to Rank? Book Your SEO & Web Dev Services Today

What does it take to truly master book marketing and author growth in today's crowded landscape? Nathan Barry and James Clear co-hosted an exclusive mastermind bringing together 16 of the world's top non-fiction authors in Nashville. This episode pulls back the curtain on the cutting-edge strategies discussed: from leveraging Instagram trial reels for new audiences, to the surprising power of paid "tiny offers" over free lead magnets, and even the meticulous, 80-hour prep work behind viral podcast appearances. Discover how these literary titans are staying ahead, the unscalable tactics that drive massive success, and the mindset required to play at the highest levels of the author game.Timestamps:00:00 Intro: Book Marketing Secrets from Top Authors04:50 Unscalable Tactics for Book Launches08:26 The Power of "Tiny Offers" Over Lead Magnets11:58 Instagram Story Strategy: The Power of Three15:47 Leveraging Old Content for Viral Success19:07 Micro Podcast Tours for Book Promotion23:10 The Audiobook Debate: Does Listening Count as Reading?28:40 The 80-Hour Podcast Prep Phenomenon34:04 Authenticity vs. Meticulous Preparation in Content38:30 AI Checkpoints for Authentic Content Creation41:00 Scaling Speaking Fees Strategically45:30 Madeline Macintosh: CEO of Authors Equity49:00 Email Marketing and the Kit Flywheel for Book Sales52:45 Leveraging Local Indie Bookstores for Sales56:10 The Grind Behind Every Bestseller1:01:00 Building Your Own Mastermind Community1:06:50 The Power of Creating Your Own RoomIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Haley:Instagram: https://www.instagram.com/haleyjaniLinkedIn: https://www.linkedin.com/in/haley-janicekFollow Chelsea:LinkedIn: https://www.linkedin.com/in/chelseahahnInstagram: https://www.instagram.com/chelseainboiseFeatured in this episode:Kit: https://www.kit.comUnreasonable Hospitality: https://www.unreasonablehospitality.comAtomic Habits: https://jamesclear.com/atomic-habitsThe Five Types of Wealth: https://sahilbloom.com/5-types-of-wealthDiary of a CEO: https://www.stevenbartlett.com/podcastAuthors Equity: https://www.authorsequity.comSouthall Farm: https://www.southalltn.comA Gentleman in Moscow: https://www.amor-towler.com/a-gentleman-in-moscow

#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legitimate than they do watching your actual content. If you don't have the right proof in place, this might be hurting your conversions already! Ask yourself, how many clicks would it take for someone to find out you're the real deal? Is there any evidence to back your claims and credentials? And by the way, when was the last time you shared something truly vulnerable? Distrust is the default nowadays. Listen in on today's episode because I'll share my best strategies to help you leverage authenticity and come out of this recession on top! Not only that, but I'll also walk you through a powerful content test that will reveal exactly where you're losing potential fans and how to course-correct for success. Show notes and more at SmartPassiveincome.com/session926.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest today, Chris Douglas is the founder of Big Red Dog Marketing with degrees in Applied Psychology from UNC-Charlotte and an MBA from East Carolina University. With over 15 years of experience in Marketing Technology, Local SEO, and Email Marketing, he's passionate about helping startups and small businesses scale and reach their potential. A Raleigh native, Chris has helped local businesses thrive as the city grows into a business hub. He founded and runs the Triangle Marketing Club, a non-profit networking group for local marketers. In his spare time, he's an avid pilot with Single and Multi-Engine Licenses and Instrument Rating, holds a blackbelt in Aikido from Innovative Martial Arts Academy, and enjoys time with his Red Golden Retriever, three daughters, and wife. Today we're talking.. you guessed it, ADHD.  Also in this episode, we explore how ADHD influences creativity, time management, and client relationships through an engaging conversation with Chris Douglas, founder of Big Red Dog Marketing. Discover practical strategies for agency owners and entrepreneurs to harness ADHD strengths and improve productivity. Enjoy! 01:09 - Intro and welcome Chris Douglas!!  02:51 - Navigating ADHD in Business 05:37 - Agency-Client Relationships and Communication 08:20 - Time Management Strategies for ADHD 10:18 - Handling Emergencies and Daily Tasks 14:27 - Advice for Agency Owners 16:10 - Conclusion and Resources 17:00 - How can people find you? • Website: https://bigreddog.marketing/ Socials: LinkedIN Thank you for being here- give us a shout anytime! https://linktr.ee/petershankman Substack:  petershankmanofficial.substack.com Email: peter@shankman.com Podcast: Faster Than Normal 18:41 - Thank you for staying tuned-in; more episodes coming up soon! Do you happen to know anyone who is doing wonderful things with #ADHD or their neurodivergent brain? We would love to have them on to learn how they are using their #neurodiversity to their advantage. Shoot me an email and we will get them booked! My link tree is here if you're looking for something specific. https://linktr.ee/petershankman

Favour Obasi-ike, MBA, MS breaks down why every business website needs an active, well-structured blog. He introduces content pillars — long-form foundational articles around 3,000 words — and content clusters, shorter supporting articles around 700 words that link back to the pillar to build semantic authority. The session also covers how embedding multimedia like YouTube videos and infographics increases "in-view" time and reduces bounce rates. It closes with Favour revealing his background as a music producer and playing an original instrumental track live.Who is this for?Business owners, content creators, and digital marketers who want to turn their website blog into a long-term traffic and authority asset — especially anyone publishing content inconsistently or without a proper content structure.Key Moments & Timestamps01:33 — Why every business website needs an active blog and a structured sitemap.04:21 — How embedding YouTube videos retains traffic and intellectual property on your domain.65:01 — Understanding content pillars (3,000 words) vs. content clusters (700 words).68:00 — How infographics increase content shares by up to 300% and lower bounce rates.143:10 — Favour reveals his music production background and plays an original instrumental track live.FAQsQ: Why embed a YouTube video instead of sharing the link?A: Embedding keeps traffic and intellectual property on your domain, increasing "time on page" and sending positive ranking signals to search engines.Q: What is the difference between a content pillar and a cluster?A: A pillar is a comprehensive long-form article on a broad topic. A cluster is a shorter article that links back to the pillar, building semantic authority over time.Q: Do people still read blogs in 2026?A: Yes. While many people skim, search engine bots read everything — and AI tools like ChatGPT, Siri, and Alexa pull answers directly from published blog content.Action StepsAudit Your Sitemap: Confirm your blog is active and properly indexed in your XML sitemap.Embed Your Media: Keep traffic on-site by embedding YouTube videos and podcast episodes directly into blog posts.Build Content Pillars: Write one comprehensive pillar article, then support it with 3–5 shorter cluster articles that link back to it.Use Infographics: Add visual elements to increase screen time and lower your bounce rate.Refresh Old Content: Update popular older posts with new information to keep them evergreen and re-indexable by search engines.Ready to Rank? Book Your SEO & Web Dev Services Today

Megan chats with Adam Sobel about advanced email personalization strategies that increase conversions and create a more tailored experience for your audience.   Adam Sobel is the chef and owner of The Cinnamon Snail, a vegan food truck, restaurant, and catering company serving New York and New Jersey. Adam has cooked at the James Beard House, represented the USA at the World Street Food Congress in the Philippines, and teaches cooking at the Institute for Culinary Education, De Gustibus Cooking School, and independently online. Adam has appeared on the food network, Cooking Channel, PBS, and several networks, and is the author of the popular cookbook Street Vegan.   If your email strategy feels flat or underperforming, this episode shows how to turn your list into a revenue driver. Personalization goes far beyond first names. It is about delivering the right content, offer, and message based on behavior and intent. This is the next level for bloggers ready to monetize smarter.   Key Topics Discussed: - Personalization should be based on behavior and preferences, not just names. - Segmenting your audience allows you to send more relevant content and offers. - Email sequences should adapt based on user actions and purchase history. - Selling becomes easier when offers match specific audience needs. - Testimonials and messaging should align with the reader's experience level. - Small optimizations in email flows can significantly increase revenue.   Guest Details Connect with Adam Sobel Website | Instagram

Everyone wants to know if they can build a business without being glued to social media… and the answer is yes. But probably not in the way you think.In this episode, Kendra breaks down what it actually looks like to build a business “off” social media, and why most people are focusing on the wrong thing entirely. Because the goal isn't to disappear from social media; it's to stop relying on it as your main growth strategy.She walks through what really drives consistent leads and sales, why your email list should be the center of your business, and how to use social media in a way that supports your growth without burning you out. If you've been dreaming of stepping off of the social media content hamster wheel, this episode will help you rethink your entire approach.In This Episode:The Business Model That Remains Tried and TrueWhy Social Media Is Just “Proof of Life” (Not Your Lead Strategy)How Paid Ads Create Consistent Leads Without Daily PostingWhy Video Content Builds Trust Faster Than Anything ElseThe Role of Webinars in Replacing Constant Social EngagementHow to Step Back from Content Without Stalling Your BusinessWATCH ON YOUTUBEResources mentioned: Apply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy.In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You'll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next move. TAKEAWAYS:Your Nurture Sequence should bridge the gap between the lead magnet and the pitch, not leave subscribers hanging with content that feels good but goes nowhere.Each email should solve one pain point while naturally revealing the next one, so your audience keeps moving forward instead of stalling out.The Nurture Sequence is where you sell people on the ideas, methodology, and transformation behind your program before you ever ask them to buy.Simple, actionable content like templates or quick wins helps subscribers experience your process, trust your expertise, and start seeing results before they become clientsLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.Haven't listened to Session 1 yet? Do that first! Click here to listen.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today with my good friend Cliff Ravenscraft. He's bringing back the incredible Podcast Answer Man brand he built 20 years ago, picking up where he left off with an audio-first approach that flies in the face of video podcasting. Cliff looks back at the big leaps he's made over the years to extract and share his most powerful lessons. Listen in because he's the real deal. As a mindset and business coach, Cliff has helped countless entrepreneurs and creators build thriving personal brands. And as you'll hear, he's been able to change lives with a single, simple question. Tune in! Show notes and more at SmartPassiveIncome.com/session925.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#924 Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs. Building confidence and consistency are the true benefits of posting daily. These are the skills that will grow your brand and put you in front of the right audience! Today, I'm chatting with two creators who've committed to showing up on camera every day for 30 days. Virginia A. Lee used this challenge to uplevel her courage to post and experiment. With some of her more "imperfect" videos performing well, she's found more freedom to build a following around her authenticity. Jennifer Sinclair from Catucopia is learning how to grab attention with her videos and getting into the rhythm of creating daily. With her now optimized production workflow, she's keeping the momentum going beyond the first month! Listen in and join my upcoming 14-day challenge if you're ready to start with short-form video! Show notes and more at SmartPassiveIncome.com/session924.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.