Podcasts about marketing podcast

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

If you're a coach, blogger, or online entrepreneur struggling to make consistent income from your digital products, you're not alone. Most creators try to sell one digital product and fail because they're missing a crucial piece of the puzzle: a systematic approach that transforms low-paying customers into high-value clients. In my latest episode of The Blogger Genius Podcast, I revealed the exact AI-powered system that successful creators use to build $10,000+ monthly businesses. This isn't theory—it's the proven strategy that MiloTree users like Sarah have used to grow from 200 email subscribers to $11,000 monthly revenue in just six months. In this post, we'll unpack how to create a digital product ladder, use AI to build your entire system, and leverage MiloTree to handle all the tech without the headache. Show Notes: MiloTree Free Plan Digital Product Ladder AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Most Digital Product Creators Fail (And How to Avoid Their Mistakes) The biggest mistake creators make is building products they're passionate about instead of solving problems people actually pay to solve. Before you create anything, your digital product idea must pass what I call the “Purchasing Triggers Test.” Your product needs to do at least two of these six things: Make someone money Save them money Save them time Move them toward happiness Move them away from pain Raise their social status If your idea doesn't hit at least two triggers, don't build it. You'll waste months creating something nobody wants to buy. Let's test this with a real example: “Time Management for Busy Moms” ✅ Save them time? Absolutely ✅ Move them toward happiness? Yes (less stress, more family time) ✅ Move them away from pain? Yes (overwhelm and guilt) This passes with flying colors because it hits three triggers. The Digital Product Ladder System That Creates $10K Months Here's what successful creators understand that others don't: instead of selling one product, they build a digital product ladder. This system starts with a free valuable resource and guides customers through increasingly valuable solutions at higher price points. The magic happens when someone who downloads your free guide eventually becomes a $2,000 mastermind member. That's how you reach $10,000 monthly revenue—not by selling a million $10 products. The 6-Step Digital Product Ladder Framework Step 1: Free Valuable Resource (Freebie) Solves one specific problem Delivers a quick, tangible win Gets people on your email list Step 2: Tripwire Product ($7-$27) Small purchase on your thank-you page Naturally follows from the freebie Turns subscribers into buyers Step 3: Product Bundle ($47-$97) Combines multiple resources Provides comprehensive results Higher perceived value Step 4: Mini Course or Coaching Package ($197-$497) Structured learning experience Leads customers toward membership More hands-on support Step 5: Monthly Membership ($27-$97/month) Ongoing support and community Recurring revenue stream Builds long-term relationships Step 6: Premium Mastermind ($997-$2,997) High-touch program For serious implementers Your highest revenue generator The AI Prompt That Builds Your Entire Business Model in 30 Seconds Here's the game-changing AI prompt that creates your complete digital product ladder system. Simply go to ChatGPT (the free version works fine) and enter this prompt with your specific details: “I want to create a complete digital product ladder for [YOUR NICHE/TOPIC]. Help me design a six-step customer journey that transforms a free subscriber into a high-value customer. Step 1: Create a valuable freebie that solves one specific pain point and delivers a quick, tangible win. Step 2: Design a tripwire product that's something small I can sell on the thank-you page after someone joins my list. This product should naturally follow from the freebie and provide deeper value. Step 3: Develop a product bundle that combines multiple resources for comprehensive results. Step 4: Structure a mini course or coaching package that ultimately leads customers into joining my membership. Step 5: Design a monthly membership that provides ongoing support and community. Step 6: Create a premium mastermind or high-touch program for serious implementers. For each step, provide the product concept, main benefits, suggested price, and how it connects to the next level.”   How MiloTree Eliminates the Tech Overwhelm The biggest obstacle most creators face isn't knowing what to create—it's the technical setup. How do you actually build all this without getting overwhelmed by complicated tech? This is where MiloTree becomes your secret weapon. You can set up each step of your ladder—from your freebie to your mastermind membership—right inside MiloTree without needing a website or expensive tech tools. Why MiloTree is Perfect for Digital Product Ladders: 1. AI-Powered Sales Pages MiloTree's AI writes your sales pages for you. You use AI to create the products, then use AI to sell them. It's like having a sales team working 24/7 to move customers up your ladder. 2. Hassle-Free Setup Set up products in under 5 minutes No tech skills required AI tools handle the heavy lifting 3. Complete Delivery System MiloTree handles the delivery of your digital downloads directly to your customers. No complicated email sequences or third-party integrations needed. 4. Start for Free With MiloTree's Free Plan, you can: Sell one digital product Offer one freebie Add one social media pop-up to your site 5. With the MiloTree Grow Plan Sell digital products Offer unlimited freebies Grow your email list Build customer relationships Scale with affordable plans Your Action Plan: Start Building Your Digital Product Ladder Today Ready to transform your online business? Here's exactly what to do: Step 1: Test Your Idea Use the six purchasing triggers test. If your idea doesn't hit at least two triggers, pick a different problem to solve. Step 2: Use the AI Prompt Copy the complete digital product ladder AI prompt and run it through ChatGPT with your specific niche details. Step 3: Start with Your Freebie Don't try to build everything at once. Start with step one—your valuable freebie that gets people on your email list. Step 4: Set Up Your Tech Stack Sign up for MiloTree's Free Plan and create your opt-in page. You can have your freebie live and collecting emails within the hour. Step 5: Build Systematically Once your freebie is working, add your tripwire product, then your bundle, and so on. Build your ladder one step at a time. Free Resources to Get You Started

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Why do customers return again and again to brands like Starbucks or Sephora? It's not just the product — it's the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You'll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you're launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can't wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Maxime anime Club VG, un podcast engagé pour démocratiser l'alimentation végétale et vegane. Mais comment rendre ce podcast plus visible, plus cliqué, plus écouté — sans y passer des heures carrées ? Dans cet épisode, je passe Club VG au crible : cover, titre, description, 60 premières secondes… tout y passe. Objectif : identifier les petits ajustements qui peuvent faire une vraie différence sur sa visibilité, et donc sur la taille de son audience.Et ce que j'ai découvert, c'est qu'on peut avoir une bonne identité graphique, un bon contenu, une structure claire…et malgré tout, détecter de nouveau levier pour aller chercher son audience potentielle sur les plateformes d'écoutes.Sur les 9000 personnes qui ont vu la cover de Club VG… combien ont cliqué pour écouter le podcast ? La réponse avec mon audit !Dans cet épisode, tu découvriras :les étapes clés d'un audit pour analyser la visibilité d'un podcast, grâce à Spotify for Creatorscomment améliorer son taux de clics sur les plateformes d'écoutes pourquoi la description de ton podcast (même bien optimisée) doit aussi être engageante,comment capter l'attention dans les 60 premières secondes,et les retours à chaud de Maxime suite à mon analyse.À écouter si tu veux :→ booster la découvrabilité de ton podcast,→ comprendre les metrics de Spotify for Creators,→ ou simplement voir comment de petits détails… peuvent tout changer.Maxime joue le jeu avec beaucoup d'humilité. Et ses réactions t'aideront sûrement à repenser ta propre stratégie.Tu me diras ce que tu en as tiré ?Découvrir Club VG : https://smartlink.ausha.co/le-club-vg--

Louisa anime Single Jungle, un podcast féministe qui donne la parole aux célibataires. Et si son podcast cartonne déjà sur Spotify, il y a toujours des pistes à explorer pour aller encore plus loin dans la découvrabilité.Dans cet épisode, je passe Single Jungle au crible : cover, titre, description, générique, 60 premières secondes…Objectif : identifier les ajustements concrets qui peuvent améliorer encore la visibilité du podcast et l'engagement des nouveaux auditeurs. Et ce que j'ai découvert, c'est que Louisa coche déjà beaucoup de cases (taux de conversion bien au-dessus de la moyenne, identité forte, angle clair).Mais même avec un podcast qui fonctionne… on peut encore affiner ses leviers de croissance. Sur les 22 000 personnes qui ont vu Single Jungle sur Spotify… combien ont cliqué pour écouter un épisode ? La réponse, et surtout comment faire mieux, dans cette analyse.Dans cet épisode, tu découvriras :les étapes clés d'un audit PSO via Spotify for Creators,pourquoi l'univers sonore et visuel compte dès la première seconde,comment améliorer les taux de clics et d'écoute d'un podcast,l'impact d'un bon hook d'épisode et d'un générique bien pensé,et les retours très riches de Louisa à la fin de l'épisode.À écouter si tu veux :→ booster la visibilité de ton podcast,→ mieux comprendre ce qui capte ou perd l'attention,→ t'inspirer d'une créatrice qui combine fond militant, stratégie fine et engagement sincère.Louisa partage aussi son point de vue, ses hésitations, ses choix assumés. Cet échange est une vraie masterclass de nuance et de clarté. Tu me diras ce que ça t'a donné envie d'ajuster ?Découvrir Single Jungle : https://singlejungle.lepodcast.fr/--

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Spotify's Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences.   

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

What happens when a cybersecurity incident requires legal precision, operational coordination, and business empathy—all at once? That's the core question addressed in this origin story with Bryan Marlatt, Chief Regional Officer for North America at CyXcel.Bryan brings over 30 years of experience in IT and cybersecurity, with a history as a CISO, consultant, and advisor. He now helps lead an organization that sits at the intersection of law, cyber, and geopolitics—an uncommon combination that reflects the complexity of modern risk. CyXcel was founded to address this reality head-on, integrating legal counsel, cybersecurity expertise, and operational insight into a single, business-first consulting model.Rather than treat cybersecurity as a checklist or a technical hurdle, Bryan frames it as a service that should start with the business itself: its goals, values, partnerships, and operating environment. That's why their engagements often begin with conversations with sales, finance, or operations—not just the CIO or CISO. It's about understanding what needs to be protected and why, before prescribing how.CyXcel supports clients before, during, and after incidents—ranging from tailored tabletop exercises to legal coordination during breach response and post-incident recovery planning. Their work spans critical sectors like healthcare, utilities, finance, manufacturing, and agriculture—where technology, law, and regulation often converge under pressure.Importantly, Bryan emphasizes the need for tailored guidance, not generic frameworks. He notes that many companies don't realize how incomplete their protections are until it's too late. In one example, he recounts a hospital system that chose to “pay the fine” rather than invest in cybersecurity—a decision that risks reputational and operational harm far beyond the regulatory penalty.From privacy laws and third-party contract reviews to incident forensics and geopolitical risk analysis, this episode reveals how cybersecurity consulting is evolving to meet a broader—and more human—set of business needs.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.Guest: Bryan Marlatt, Chief Regional Officer (North America) at CyXcel | On LinkedIn: https://www.linkedin.com/in/marlattb/ResourcesLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It's packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You'll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Discover how to build a vibrant digital church community that thrives beyond traditional walls in this inspiring episode of the MyCom Church Communications and Marketing Podcast! Host Ryan Dunn sits down with Erin Beasley and Sean Stanfield to unpack the story behind The Vine United Methodist Church, a digital United Methodist faith community born out of disaffiliation. Whether you're starting an online ministry, seeking fresh discipleship strategies, or looking to deepen authentic connections in a digital world, this episode is packed with practical wisdom, innovation, and hope for the future of church communications. Connect with The Vine: https://www.thevineumc.church/ ⏰ CHAPTERS 00:00 – Introduction: Reimagining Church After Disaffiliation 01:45 – The Origin of The Vine: Meeting a Real Need 04:14 – Going Global: Leveraging Social Media for Outreach 06:08 – Creative Content: Short Sermons, Podcasts, & Tough Topics 08:59 – Building Community: Engaging Feedback & Discipleship Pathways 11:53 – Online Communion: Creating Sacred Moments Virtually 16:40 – From Viewers to Disciples: Inviting Deeper Connection 18:38 – Vulnerability Online: Why Digital Spaces Foster Openness 21:06 – Branch Groups & ‘Branch Managers': Small Group Strategies 23:10 – Digital Church Planting Models: From Branches to Congregations 26:18 – Hot Topics: Church Hurt, Justice, and Connecting the Margins 29:30 – Lessons Learned & Advice for Aspiring Digital Ministers 33:37 – What's Next for The Vine? Dreams and Missional Expansion 38:06 – Social Media Tactics: Growth on TikTok & Instagram 41:09 – Key Takeaways & Episode Close This episode brought to us by: RootedGood.org Cokesbury.com/Call-Response

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

“A CMO Sidekick is whatever you want it to be, right? It's your partner in crime. It's your sounding board. It's a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it's about being the trusted partner that today's marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

SAI SERVICE MARKETING PODCAST   We go over 10 Critical mistakes business owners make repeatedly that kill business.   2 Listener Mailbag sessions where we help two businesses. #marketing #businesspodcast https://dentco.us https://instagram.com/dentcopdr  

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman's Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment.   What You'll Learn:   How to grow your business by thinking like a marketer, not just a loan officer. The 4 levels of real estate agent relationships—and how to earn primary status over time. Why getting licensed in multiple states helped Oleg tap into new markets and add $100M in volume.   BONUS: Oleg breaks down his 3-step formula for having your best year ever in ANY market.   If you're ready to scale your mortgage business with proven strategies from one of the best in the industry, don't miss this episode.   Subscribe, leave a review, and share this with a fellow loan officer!

Why do consumers trust influencers more than traditional ads? It's not just about popularity — it's about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You'll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you're looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

Thanks to our Partners, Shop Boss and AppFueledIn this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.This isn't just another feel-good story. It's a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.Ready to inspire your team, connect with your community, and build a brand people can't stop talking about? Hit play and take notes. Lagniappe (Books, Links, Other Podcasts, etc)https://www.harrellandbeverly.com/ https://www.harrellandbeverly.com/our-historyhttps://www.harrellandbeverly.com/teachers Christina's blog about her cancer: https://www.livingrarely.com/ Show Notes with TimestampsIntroduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina's involvement with Flaca.Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers' Amazon wish lists and local needs.First Year of the Giveaway (00:05:22) Details about the first year's small-scale giveaway and unexpected national reach.Scaling Up the Giveaway (00:09:19) This year's expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.Metrics & Website Impact (00:10:41) Discussion of increased website traffic and engagement during the giveaway.Last Year's Impact & Teacher Reactions (00:12:02) Reflections on last year's recipients and their gratitude, even from out-of-state teachers.Announcing Winners & Selection Process (00:12:41) How winners were chosen, the addition of a runner-up prize, and the team's involvement in selection.Winner Stories & Reactions (00:14:48) Stories about the winners, including a first-year trades teacher and their reactions to winning.Sponsor Message 2 (00:18:00) Shop Boss and App Fueled sponsor messages.Core Values & Business Why (00:19:58) Host and Christina discuss EOS, core values, and how generosity fits into their business mission.Community Reputation &...

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Taylor Swift has taken the internet by storm this past week — but was it all spontaneous, or a brilliantly executed marketing strategy? In this episode, we're diving into the power of marketing momentum and how Taylor has mastered the art of keeping the world watching ahead of her upcoming album release. If you're an entrepreneur who is in the process of getting a message out to the world, this is the episode for you! Important Links: Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360 Episode 421  

Ever been heckled… by a world renowned pop icon? In this quick-hit solo episode, Jenna Harding shares a hilarious and surprisingly profound story from her early days performing comedy songs in Toronto. Picture this: a nearly-empty lounge, a dead crowd, comedians quietly bombing, and then—a superstar starts heckling the audience for not being supportive enough.It's a scene straight out of a sitcom, but the takeaway is all business.Jenna unpacks what this awkward, slightly iconic moment taught her about supporting other people, entrepreneurship, and the wild world of social media. She makes the case for cheering each other on, sharing what you know, and ditching the scarcity mindset that tells you someone else's success is your loss.Whether you're a service provider, coach, or content creator—this one's a mindset reset you didn't know you needed.

In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we're highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others' actions can significantly impact trust, confidence, and buying behavior. We discuss types of social proof, why it works, and how smart marketers use it to guide customer decisions. Then we tee up an all-new companion episode: The Power of Influencers: Behavioral Economics Behind Influencer Marketing. We'll explore how influencers — from macro to micro — serve as dynamic social proof, backed by behavioral science. You'll learn how to choose the right influencer partners, why their messages stick, and how to amplify trust and engagement with authentic storytelling. Whether you're launching a campaign or growing your brand's credibility, this two-episode pairing will help you better understand the psychology of trust and influence in modern marketing. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this episode Brian has a live conversation with Ellie, a Chat GPT agent who goes over all the critical touchpoints of Alex Hormozi's Money Model event yesterday. Come have a listen and see what AI has to say about the event and how information is distilled down into bite size usable chunks.   #alexhormozi #hormozi #dentco #marketingpodcast #aiconversation https://dentco.us https://instagram.com/dentcopdr  

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference  If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you.

Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!

Why do consumers pay six figures for a handbag they'll rarely use — or line up overnight for a hoodie they might never wear? The answer lies in status, scarcity, and the zero-sum game of exclusivity. In this episode of Behavioral Economics in Marketing, we explore how zero-sum branding drives desire by making status a competition. Using real-world examples from Hermès to Supreme, we unpack how luxury brands use scarcity, gatekeeping, and social comparison to increase their perceived value — not by what they offer, but by what they withhold. We'll explore the psychology behind why exclusion works, the power of signaling theory and social proof, and how marketers can ethically apply these principles to craft irresistible brand experiences. If you're building a brand that trades in aspiration, identity, or prestige — this episode is your blueprint. Keywords: luxury branding, zero-sum marketing, scarcity marketing, social status, exclusivity, behavioral economics, Hermès, Supreme, signaling theory, social comparison, artificial scarcity, brand strategy Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledLet's be real, owning a shop isn't just about fixing cars. It's about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer's Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don't talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people's baggage.This episode is raw, practical, and filled with the kind of real-life advice you won't get in a book. Whether you're burned out, overwhelmed, or just need a reminder that you're not alone, this conversation is the reset button you didn't know you needed.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In Touch With the GuestLeisa AnnKeepMePostedTodayRachel Spencer Spencer's Auto CareLagniappe (Books, Links, Other Podcasts, etc)Plan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Kim introduces the podcast, guests, and topic of mental fitness; sponsor messages are shared.Guest Introductions and Background Stories (00:01:30) Kim introduces Rachel Spencer and Lisa Ann, sharing how she met each and their backgrounds.The Road Construction Crisis: Kim's Story (00:06:55) Kim recounts her and Brian's experience with a devastating road construction project and its impact on their business and mental health.Rachel's Road Construction Experience (00:09:46) Rachel describes her shop's recent road construction challenges, a car accident, and the resulting stress on her and her team.The Power of Practicing the Pause (00:11:05) Rachel discusses learning to slow down, practice gratitude, and the importance of pausing during stressful times.Sponsor Messages (00:15:07) Additional sponsor messages about shop management software and customer loyalty apps.Lisa Ann's Cross-Country Walk and Mental Fitness (00:17:08) Lisa shares her journey walking across the country to raise awareness for mental fitness and practical self-care strategies.Making Emotional Deposits and Building Support Networks (00:22:08) Discussion on the importance of emotional support, surrounding yourself with positive people, and...

The often-overlooked truth in cybersecurity: Seeing the Unseen in Vulnerability ManagementIn this episode, Sean Martin speaks with HD Moore, Founder and CEO of RunZero, about the often-overlooked truth in cybersecurity: the greatest risks are usually the things you don't know exist in your environment.Moore's career has spanned decades of penetration testing, tool creation, and product development, including leading the creation of Metasploit. That background shapes his approach at RunZero—applying attacker-grade discovery techniques to uncover devices, networks, and vulnerabilities that traditional tools miss. Why Discovery Matters MostThrough repeated penetration tests for high-security organizations, Moore observed a consistent pattern: breaches rarely occurred because defenders ignored known issues, but rather because attackers exploited unknown assets. These unknowns often bypassed mitigation strategies simply because they weren't on the organization's radar. Beyond CVEsMoore emphasizes that an overreliance on CVE lists leaves organizations blind to real-world risks. Many breaches stem from misconfigurations, weak credentials, or overlooked systems—problems that can be exploited within days of a vulnerability being announced. The answer, he says, is to focus on exposure and attack paths in real time, not just lists of patchable flaws. Revealing the GapsRunZero's approach often doubles the asset count organizations believe they have, uncovering systems outside existing scanning or endpoint management coverage. By leveraging unauthenticated discovery techniques, they detect exploitable conditions from an attacker's perspective—identifying forgotten hardware, outdated firmware, and network segmentation issues that open dangerous pathways. Changing the GameThis depth of discovery enables security teams to prioritize the small subset of issues that pose the highest business risk, rather than drowning in thousands of low-impact findings. It also helps organizations rebuild their security programs from the ground up—ensuring that every device is accounted for, properly segmented, and monitored. Collaboration and CommunityMoore also shares his ongoing contributions to open source through Project Discovery, integrating and enhancing tools like the nuclei scanner to accelerate vulnerability detection for everyone—not just paying customers. The message is clear: if you want to close the gaps, you first need to know exactly where they are—and that requires a new level of visibility most teams have never had.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: HD Moore, Founder and CEO of RunZero | On Linkedin: https://www.linkedin.com/in/hdmoore/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Taylor Swift and Travis Kelce's relationship was still only a fresh rumor in 2023, when State Farm brought together Travis' mother, Donna Kelce, and Jake from State Farm at an NFL game.On a new episode of The Big Impression, State Farm's Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing,Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're diving into one of the most buzzworthy brand moments in recent memory when Jake from State Farm crashed the Taylor Swift NFL multiverse in a way only he could.Damian Fowler (00:20):Our guest is Patty Morris, head of brand at State Farm. Patty and her team turned a viral cultural moment into a strategic marketing win from the sidelines of an NFL game to the front lines of CTV social and beyond.Ilyse Liffreing (00:34):We're talking about that famous seat swap with Mama Kelsey, and then digging into why Jake keeps showing up in all the right places and how State Farm is rewriting the playbook on building a culturally fluent brand.Damian Fowler (00:47):So let's get into it. We're going to go back to the fall of 2023 when Taylor Swift shows up at a chiefs game and sits next to Mama Kelsey and days later, Jake from State Farm's. In that seat, could you take us behind the scenes and how the idea came together so quickly?Patty Morris (01:07):Okay. Well first let me just back us up a little bit. Okay. State Farm is 103 year old, brand 103, so we have certain ways of doing things,Ilyse Liffreing (01:19):A lot of legacy there right?Patty Morris (01:19):Yes. A lot of legacy we, I think, have been successful as marketers and done a lot of great things over the decades, but we have a way of doing things and you can imagine we're an insurance company, we're risk averse, all of those things. I would just say knowing that context, how do you get from that to an agency calling you on a Friday night and saying, we have this big idea and we think you need to execute it, and it's in about 40 hours. And also it's on probably one of the biggest stages there is, and you say yes to that of course, but how do you get from A to BI think is your question. How did you make that happen? And I would just say a couple of things. One, you have to set the right conditions so that you are part of the cultural Lex Conna in a way that those opportunities come to you. And I think we had done that over time with Jake from State Farm, being really methodical about that and getting him out there in a way that people want to see him and in a way that is a best representation of our brand and allows us to be in cultural places that we otherwise couldn't without that physical brand asset.Damian Fowler (02:30):I mean, everyone obviously wanted to be part of that moment, and it's interesting that you bring up the fact that State Farm is risk averse, and yet you made it in it into that moment. Why was your connection to the Kelsey family and Jake's cultural capital so critical to making it land?Patty Morris (02:47):Yeah, I mean, I think the other context in the background around a moment like that is we've spent a long time over a decade really working to be endemic in the football landscape. Whether it was our longstanding campaign with Aaron Rogers and now Patrick Mahomes, we had brought Travis Kelsey into our football creative for the season and he was part of that work. If you remember, the Mahomes and Otto commercial was the best bundle in the league.Damian Fowler (03:15):Oh yeah, yeah, I do remember.Patty Morris (03:16):So we had all of those things working together, plus all the work we had done to make Jake from State Farm who he is, and you get this lightning moment where you have the right to be there because you have Jake and people love him, and he's a physical manifestation of an intangible product that you can put in these environments. We've built a brand that's endemic in football and is recognized in that space and just I think hats off to the creative mindset at maximum effort for calling us and saying, we think this could be a really great joyful cultural moment. And not many people could go sit in that seat next to Mama Kelsey the week after, but we think fans will love this and risk averse or not. When you hear an idea like that and you are able to put your brand in a position like that, you say yes. And if there's anybody that understands maximizing a cultural moment and doing it in the right way, I think it's maximum effort. So you trust them in that moment to do that with you. And man, we did it very quickly.Ilyse Liffreing (04:23):Very cool. Yeah, no, I know. I was just going to say it was very fast. The timing was impeccable.Patty Morris (04:30):Yeah, I think a week later it wouldn't haveIlyse Liffreing (04:32):Landed. No,Patty Morris (04:33):I agree. It had to be that weekend and just the next cultural beat right after that, and I think it really surprised people and added value to what they were seeing and during the game and just a really joyful way.Ilyse Liffreing (04:46):How quickly did it come together after the idea came into,Patty Morris (04:50):They called us on a Friday night and after a long week, a busy week said, Hey, we have this idea, but we have to make it happen on Sunday, or we don't think it'll work. And we said, we agree, but oh my gosh, how are we going to make this happen by Sunday? And so of course their next call is Jake from State Farm, are you busy? Can you be there? Can you get to New York overnight? Basically. And the actor that plays Jake, Kevin Miles is such a great partner,(05:21):He gets that call and says, what's the idea? And we tell him and he is like, well, we have to do it, we have to do that. We think so too. And he's like, then yes, I'll get there. I'll be there. So Friday night to, I can't remember what time the game was on Sunday, but wow, it was very fast and we're not used to moving that fast. That was an effort for us, but a really important moment. And I think in tipping point where we started to build some muscle around being able to capitalize on those kind of moments.Ilyse Liffreing (05:50):How long would you say campaigns usually take to come together toPatty Morris (05:54):PrepareIlyse Liffreing (05:54):A little bit?Patty Morris (05:55):It depends, right? It depends. Sometimes you plan something out and you're building something big. You do that really methodically and strategically, and it takes a while. Sometimes you're doing something that is a smaller scale and you can do that faster. But these types of things are really, we call 'em lightning in a bottle moment when it has to be, the specific parameters have to be exactly right. The stars have to align, and you have to be able to do that quickly. And so we try to work with our teams to be doing the long-term things, but also have the capacity to be able to turn and burn on a great idea when we see it. And I think that's why we've been able to hop into these cultural moments and punch above our weight as a brand because they're not paid moments, they're cultural moments that get a lot of earned attention, and that can be really powerful. Very cool.Damian Fowler (06:44):So beyond that moment, then you've got that, you capture that lining moment, then what do you do and how do you make it, you channel the cultural impact of that moment across the different channels going forward to maximize it?Patty Morris (07:00):First thing you do is celebrate, right? You took a risk and it landed and it paid off. And it's important to celebrate that because it can be really scary, right? I'm sure we've got this really precious, iconic brand in our hands. We've got this really precious asset in Jake from State Farm that we've worked so hard to build. And you take a risk like that. I think it's just important to celebrate when you make the right decisions and you're able to do it quickly. But we talk a lot about an equation that we have at State Farm, and it's a shift that we've made. We of course care about how many impressions we get. We of course care about our cost pers, right? All the things that we marketers have to care about and do care about. We try to focus on putting things through a lens, especially things like this through the lens of reach times engagement equals attention.(07:50):So when you get this sort of lightning moment, it's just a cultural moment that everybody's already paying attention to and you sort of are able to insert yourself into it. We have a lot of great partners that we work with, media partners, and we endemic in that football space. We knew everybody was going to look at that moment. We didn't really have to do a lot. We just had to put Jake from State Farm in the seat and everybody's attention turned to it, and it created its own 360 moment in its own way. And so the earned potential you get from that, the attention, that attention metric, syndicated headlines, engagement in social, everybody talking about it on replays and highlights, it's priceless. It's priceless. So I would say a lot of things, we have to work really hard to spread it across channels and make it 360. This was really just a matter of setting up the moment and then letting it do its thing.Ilyse Liffreing (08:46):How do you think about where Jake will show up next?Patty Morris (08:50):We actually try to be really disciplined about this. He is that physical manifestation of the promise that we sell in insurance and the relationship that we sell. And so I think the first criteria is, is it authentic to the brand and how we want him to show up, and is it demonstrating relationship and connection in the right way, and is it true to our values wherever he's going to show up? The reality also is he is one human being, so we have to manage his calendar appropriately. And Jake's a busy guy, very busy guy. He is an influencer in his own right. He's got 1.4 million followers on TikTok. The TikTok job alone is a lot. So we're pretty choiceful about where and when he shows up. So it's got to be the right fit. It's got to be an opportunity for us to really demonstrate that physical connection and we got to work it into the calendar. Yeah,Ilyse Liffreing (09:45):That's funny. So I would love to then now dig into some of your takeaways from that campaign. Were there any results, like reactions that you saw from the mom and Kelsey moment maybe in terms of brand lift or broader cultural impact?Patty Morris (10:01):Yeah, I mean, I think part of what has catapulted this branded asset into the cultural space in a way that just honestly, it's hard to measure. So of course we look at individual campaign metrics. Do we see brand lift in the body of commercial work that we put out? But in a case like this, it's harder to measure. So I think we mentioned the earned and the billions of impressions that created the engagement and the chatter online and all of that. But it's really all of those metrics combined with some of the intangibles. It's like when it comes to Jake from State Farm or our brand, we're constantly testing those assets for familiarity. So recognition and relevance, and we do it two or three times a year. And so we can see where he plots on that compared to our competitors and compared to our rest of our assets, we've got six, seven really important assets that are really familiar and we've worked really hard to build. Most brands are happy and lucky to have one or two. We've got seven of them.Damian Fowler (11:04):SoPatty Morris (11:05):That's a metric that we look at too, to say is what we're doing collectively and in cases like the Mama Kelsey moment, pushing those assets into higher recognition and higher relevance and uniqueness for our brand. And those are the metrics that we're looking at.Damian Fowler (11:22):I also want to ask you, what did you learn about your audience after the appearance and the way they engaged with Jake in that moment?Patty Morris (11:31):It's such a phenomenon to me that this character can be in a lot of different cultural places and be accepted. So we didn't know if you go sit him next to Mama Kelsey after a Taylor Swift moment, people are going to love it or they're going to hate it. It's not one of those things that maybe no one will notice and we'll just see. It's a big swing.(11:57):So I think we learned from fans that he is welcome in those cultural moments, and so that got us to have a little more confidence routes around some of the decisions we've made since then. So when you see him at Bravocon, you see him at TwitchCon, you see him at Coachella, and we do an exclusive drop with Travis Scott. And the reaction to him in those places, whether it's online and in social and how people comment and engage about it or in real life, is actually overwhelming. So many people will come up to us or we'll approach Jake, who are my kids love you. My kids won't stop talking about you. And even young kids, Jake from State Farm, they want their picture with him. So I think we've learned over time that he does have this universal appeal, and he's welcome. He's loved in these places, and so you're able to add value to people's experiences and to some of this context in a way that you just wouldn't expect from an insurance company.Ilyse Liffreing (12:55):So Jake obviously has become much more than a spokesperson. He's a TV personality at this point, and he's a spokes influencer as well.Damian Fowler (13:05):Spokes spoke.Ilyse Liffreing (13:07):Spoke.Damian Fowler (13:08):IIlyse Liffreing (13:08):Liked it. Okay. Say that three times. We need to redo this.Damian Fowler (13:11):No, no, it was good. I think it was good, the interaction. That was good.Ilyse Liffreing (13:14):Okay. The spoke flu? Yes. If you'll, I think you coined that perhaps. Maybe we did. Maybe we did maybe. But he has permission to show up anywhere, basically. How did you build that kind of brand equity?Patty Morris (13:30):I think it's a thousand little things over a long period of time. Original Jake from State Farm, that commercial was in 2011, right? So you've got a long history of equity in 2019. We recast that role and we're very specific about how we wanted to bring that to life. So I think it's been many things over a long period of time. But also I would say especially in some of these more recent cultural things, we test in small places. We test smaller things, we build competence, and then we try the next thing and you can see the reception to it. And I would say the other thing that stands out to people are his clothes. So red and khaki and his kind of uniform that he wears has also become pretty recognizable, and people talk about that a lot. And we take a lot of care in how he dresses and how he shows up.(14:23):So naturally we talk a little bit about apparel and fashion places and could he be accepted in that area and we can connect with a totally different audience that otherwise again, would not be connecting with insurance maybe. And so we test into small places. You wouldn't say, let's have Jake show up at the Met Gala right out of the gate you would say, where can we try a couple of places? So we work with gq, we send him to Vogue World and just see how does it go? He does a whole behind the scenes content series around it. He shows up there and fans loved it. They're so excited for him. They feel like he's their friend and they're just excited to see how he's moving through the world and everybody's cheering for him, rooting for him. I think you try in small places and you test in small places, you build confidence so that you can say yes to the big swings and you can just kind of know in your gut when that's right.Damian Fowler (15:15):Are you able to connect that recognition, that brand equity to business outcomes? I know people say, oh, there's Jake, in terms of actual business impact.Patty Morris (15:25):Yeah, of course. We're looking at brand awareness, especially with younger audiences. And like I said, Jake is universally loved. We're working hard to make sure we're relatable and relevant with younger audiences, especially in these big cultural moments. And we see our awareness scores being at the top of our category. We see our consideration scores and the trend of improvement over the last five, six years as we've really put Jake forward in this way and become really consistent about it. And there's also sort of the offline pieces of that, and you look at how people are talking about him online and the conversation and the performance on his TikTok and the brand lift that comes from that. So absolutely, we wouldn't be doing this if we didn't think it had profound business value. And I think we cracked the code a little bit on how to do it in a way that isn't a caricature or a mascot. It's this in-between version of it can really have a personal connection with consumers either digitally or commercially or in real life. And I think that's special about it.Damian Fowler (16:28):We're talking about maximizing impact, especially around new channels. Are there any that you are looking at in particular? Like CTV?Patty Morris (16:35):Yeah, in CTV streaming, just the collapsing of the funnel is how we talk about it. Where in a lot of these streaming environments, you're really able to pull people through an experience in a way that you couldn't before. So the connected piece of that, the data that surrounds that and how you actually make that work from a customer experience perspective in a way that can pull people through, not just from seeing your ad, but actually considering you and able to take an action in that moment is really exciting. So we are experimenting with a lot of different things and a lot of different partners. We did some really great work last year with Amazon and Thursday night football. So that to me is a super exciting area and one that I think marketers are going to be able to show results from in a way that we just haven't before, all across the funnel, which is super exciting.Ilyse Liffreing (17:27):It's hard for a lot of brands, especially legacy brands, to be so nimble and quick with their brand spokesperson. What would you say to marketers who are hesitant to take those kind of risks?Patty Morris (17:40):I would say know the places where you have to be vigilant about your brand and know the places where you can turn over your pen a little bit. And I think that's especially true just with the rise of creators and creators and influencers as a very important media channel. We've been talking about that a lot this week here and can around how brands work with creators and the partnership that you have to have because it can feel really uncomfortable as a brand to turn over your very precious thing to creators, but they know their audiences bestIlyse Liffreing (18:16):AndPatty Morris (18:16):They know what's going to work. And so it can feel scary, but you kind of have to turn over the reins a little bit and let them work and create with your brand in a way that's going to be relevant to consumers and their audiences. And so I think that is true in this context as well.Damian Fowler (18:32):To pull off a move like this, a brand has to move fast. And I'm curious just to hear from inside as it were, what structures or ways of working at State Farm made you capable first off of pulling something like this off, and then maybe what have you learned from it as a company?Patty Morris (18:47):Yeah, again, being 103, it's hard. We've got set ways of working and we have legal and compliance teams, and those are very real parameters that as a marketer you have to pay attention to. But culture waits for no one. Culture just keeps on moving. And if you really are going to capitalize on these moments as they happen, you have to be nimble in new ways. And I think it's just have the discussions, get on the phone, talk through it, is it the right thing at the right time? And is it worth taking some calculated risk because the benefit to the brand and the business is going to be strong enough to outweigh the risk. And there's no way you can do that or know that without just rolling up your sleeves and hashing through it with your team and making the best decisions you can for your brand.(19:31):And if you get it right, it can be a gold mine. If you get it wrong, it can really be hard. So I think that it is difficult and it's stressful, but for us, mama Kelsey moment was probably a tipping point where we said we have to recognize and be able to act quickly and nimbly when that makes sense. Not all the time that would be chaos, but when it makes sense and do it in a way that's going to be acceptable to our organization and feel good about that, but also in a way that is going to allow us not just to react to moments, but be moment makers. So I think we've moved on from that moment to do that in different spaces, and it's been great for the brand. That'sIlyse Liffreing (20:11):Wonderful. That was great. Now we have some rapid fire questions forPatty Morris (20:14):You. Okay. Okay.Ilyse Liffreing (20:17):So first one is a question that is a popular one for this podcast. What are you obsessed with figuring out right now?Patty Morris (20:26):Oh, so many obsessions. My biggest one right now is organic search and really just understanding how that's going to move and change with AI and generative AI and what that means for brands and how you need to show up. That landscape is changing and it's so critical to adapt to what really is consumer behavior, adapting to the consumer behavior in a way that is going to make sure we're showing up in the right places in the right ways. And it's probably one of the biggest places that I can see right now that is changing rapidly and significantly. So we're really working hard to make sure we're on top of that.Ilyse Liffreing (21:04):Yeah. On that note, are there other ways you are already using AI or experimenting with that?Patty Morris (21:10):Yeah, I mean, it's such an exciting time to be a marketer and also a little bit unsettling. And so I think like many others, we're experimenting in certain places. We've been using AI through certain things for a while, but there are other areas where we're really just experimenting. So probably the biggest is content scaling. How do you responsibly use AI to create content at scale and do that in the right way, in a compliant way? Because the unlock there is just exponential connection with consumers and personalized connection with consumers, and it has the potential to free up capacity of teams and agencies to do other things, more things, different things, which is really exciting, but we're also very focused on doing that responsibly.Ilyse Liffreing (21:59):Would you use it with Jake since the schedule is so packed?Patty Morris (22:04):That's a good question. No, not yet. Not yet. Jake. The beauty of Jake is he's a real person, and that's one of the core tenets of what we all love about him. I think we'll keep it that way for now. That's a good answer.Damian Fowler (22:18):Okay. So next, what's missing from the market from your point of view?Patty Morris (22:24):This week has been so interesting and inspirational. For me personally, and this might be a little bit weird, but my biggest takeaway from this week is making sure we're asking ourselves what are we trying to make people feel? I think as a marketer, you can just get really wrapped up in a lot of quantity over quality, and if there's anything we see here in can, it is definitely quality work from all over the world, and it's actually quite humbling and inspiring at the same time. My big takeaway and what I think might be missing is making sure we're trying to make people feel something about our brand. It's the most powerful thing you could do, I think, to move someone towards your products. And I think the balance of let's get everything done and let's get everything out there with are we making something of quality that's really going to create a consumer emotion and connect is something I'll be taking back to my team and something that I think is missing from the market.Ilyse Liffreing (23:27):Amazing. If Jake from State Farm could pop up anywhere next with zero constraints, where would you send him?Patty Morris (23:35):I would send him to my family reunion. So they will stop asking to meet Jake from State Farm. I get the question all the time, and yeah, everybody wants to meet Jake, which I love. Or you know what? Maybe I would send her to the future so he could tell us how all this is going toIlyse Liffreing (23:54):ShakePatty Morris (23:54):Out. That'd be pretty cool. Very cool. That'd be awesome.Damian Fowler (24:00):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:03):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:09):And remember,Patty Morris (24:11):Reach times engagement equals attention. Culture waits for no one.Damian Fowler (24:16):I'm Damian and(24:18):We'll see you next time. 

Delve into the strategic interplay where one party's gain equals another's loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies. Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

At Black Hat USA 2025, Danny Jenkins, CEO of ThreatLocker, shares how his team is proving that effective cybersecurity doesn't have to be overly complex. The conversation centers on a straightforward yet powerful principle: security should be simple enough to implement quickly and consistently, while still addressing the evolving needs of diverse organizations.Jenkins emphasizes that the industry has moved beyond selling “magic” solutions that promise to find every threat. Instead, customers are demanding tangible results—tools that block threats by default, simplify approvals, and make exceptions easy to manage. ThreatLocker's platform is built on this premise, enabling over 54,000 organizations worldwide to maintain a secure environment without slowing business operations.A highlight from the event is ThreatLocker's Defense Against Configurations (DAC) module. This feature performs 170 daily checks on every endpoint, aligning them with compliance frameworks like NIST and FedRAMP. It not only detects misconfigurations but also explains why they matter and how to fix them. Jenkins admits the tool even revealed gaps in ThreatLocker's own environment—issues that were resolved in minutes—proving its practical value.The discussion also touches on the company's recent FedRAMP authorization process, a rigorous journey that validates both the product's and the company's security maturity. For federal agencies and contractors, this means faster compliance with CMMC and NIST requirements. For commercial clients, it's an assurance that they're working with a partner whose internal security practices meet some of the highest standards in the industry.As ThreatLocker expands its integrations and modules, Jenkins stresses that simplicity remains the guiding principle. This is achieved through constant engagement with customers—at trade shows, in the field, and within the company's own managed services operations. By actively using their own products at scale, the team identifies friction points and smooths them out before customers encounter them.In short, the message from the booth at Black Hat is clear: effective security comes from strong fundamentals, simplified management, and a relentless focus on the user experience.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Danny Jenkins, CEO of ThreatLocker | On LinkedIn | https://www.linkedin.com/in/dannyjenkinscyber/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Learn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

In today's connected world, corporate executives and board members live in a digital space that extends far beyond their company's networks. Chris Pierson, CEO and Founder of BlackCloak, explains how protecting leaders requires more than traditional enterprise security—it calls for securing their personal digital lives.The threat landscape for high-profile individuals includes everything from compromised personal email accounts and hacked home networks to deepfake attacks and targeted identity theft. These risks not only threaten the individual but can cause significant financial and reputational damage to the companies they represent.BlackCloak addresses this by providing digital executive protection—securing executives, their families, and their homes with a blend of technology, privacy measures, and concierge-level service. This includes monitoring and removing data from brokers, detecting threats in the dark web, safeguarding home IoT devices, and even protecting yachts, jets, and vacation properties. The company also acts as an on-call cybersecurity and privacy advisor 24/7/365.A key component is the BlackCloak app, which serves as a security dashboard and communication hub. Through it, clients can see privacy risks being addressed in real time, receive alerts, and contact their dedicated concierge team. Behind the scenes, deception networks and active monitoring provide an extra layer of defense.Pierson highlights the growing convergence of cyber and physical threats. High-profile attacks and incidents in recent years underscore the importance of integrating cybersecurity with physical security, particularly for executives who are constantly in the public eye. With AI accelerating both the speed and sophistication of attacks, organizations need to consider a holistic approach—protecting not only networks and devices but the digital personas of their people.Ultimately, Pierson sees this as part of a broader shift toward making security a lifestyle component for executives, much like comprehensive healthcare benefits. It's about creating an always-on layer of protection that travels with them—whether they're in the office, at home, or halfway around the world.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content.Learn more.Guest:Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operations

At Black Hat USA 2025, Rupesh Chokshi, Senior Vice President and General Manager at Akamai Technologies, connected with ITSPmagazine's Sean Martin to discuss the dual realities shaping enterprise AI adoption—tremendous opportunity and significant risk.AI is driving a seismic transformation in business operations, with executive teams rapidly deploying proof-of-concept projects to capture competitive advantage. Yet, as Chokshi notes, many of these initiatives race ahead without fully integrating security teams into the process. While budgets for AI are expanding, funding for AI-specific security measures often lags behind, leaving organizations exposed.One of the most pressing concerns is the rise of AI bots—Akamai observes 150 billion such bots traversing networks daily. These bots scrape valuable digital content, train models on it, and, in some cases, replace direct customer interactions with summarized answers. The result? Lost marketing leads, disrupted sales funnels, and even manipulated product recommendations—all without traditional “breach” indicators.This is not just a security problem; it's a business continuity challenge. Organizations must develop strategies to block or manage scraping, including commercial agreements for content usage. Beyond this, the proliferation of conversational AI agents—whether for booking tickets, providing mortgage information, or recommending products—introduces new attack surfaces. Threat actors exploit prompt injections, jailbreaks, and code execution vulnerabilities to compromise these interfaces, risking both customer trust and brand reputation.Akamai's response includes capabilities such as Firewall for AI, providing in-line visibility and control over AI-driven sessions, and bot mitigation technologies that protect high-value content. By offering real-time threat intelligence tailored to customer environments, Akamai helps enterprises maintain agility without sacrificing protection.Chokshi's call to action is clear: every company is now an AI company, and security must be embedded from the outset. Boards should view security not as a budget line item, but as the foundation for innovation velocity, brand integrity, and long-term competitiveness.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guests:Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

This special teaser episode of Behavioral Economics in Marketing revisits the powerful and deeply personal Season 5: Lessons from the Fire — a series born from the devastating Colorado wildfire that changed my life and inspired new ways to see decision-making, risk, and resilience through the lens of behavioral economics. We highlight two of the most compelling episodes from that season: Zero Sum Games and Insurance — where we unpack why insurance, while rooted in zero-sum logic, plays such a vital role in managing risk and restoring peace of mind. Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion — a fresh companion episode exploring how brands like Hermès and Supreme tap into scarcity and status to drive aspirational behavior and exclusivity. This teaser sets up a deep dive into how zero-sum thinking influences both consumer behavior and marketing strategy — whether it's about protecting your future or elevating your image.

In this episode we: Talk about Big Brand marketing and why to ignore it! Listener mailbag - we help 2 businesses with growth.   (NEW) Podcast Video version: (youtube) https://youtu.be/b-TKMHGjtTk?si=l06H4jMsCrCQsPin   2) Give you 3 Hero marketing tactics   3) And put anyone on blast who recommends studying big billion $$$ brands (waste of time)   https://dentco.us https://instagram.com/dentcopdr

Thanks to our Partners, Shop Boss and AppFueledWhen it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry's Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it's part of his shop's DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they've given away five cars (and counting) to people who truly needed a hand up.Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it's created a stronger bond between his shop and the community. You'll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.This episode isn't just about cars. It's about impact. It's about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can't always track but can always feelThis episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.How To Get In Touch With the GuestChris LuomaJerry's AutomotiveLagniappe (Books, Links, Other Podcasts, etc)News Coverage of Vehicle GiveawayShow Notes with TimestampsIntroduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode's focus on community involvement and vehicle giveaways.Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive's 55+ year history, family ownership, and shop evolution.Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value, inspired by his grandfather's philosophy.Charitable Activities Overview (00:05:30) Overview of shop's charitable work: Toys for Tots, veterans, VFW, and car giveaways.Shop Decor and Local Identity (00:06:01) Conversation about the shop's old trucks, their use in community events, and as shop decor.Choosing Causes to Support (00:07:02) Chris discusses how they select which causes to support and the challenges of choosing recipients.Other Community Involvement (00:08:03) Support for local VFW, Little League, high school sports, churches, and plans for more involvement.ROI and Motivation for Giving Back (00:09:24) Brian and Chris discuss the intangible returns of community involvement versus trackable ROI.Sponsor Messages (00:11:46) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Vehicle...

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:08):Today we're talking about how one of the fastest growing categories in the spirits industry, tequila and mezcal, is being shaped by culture, identity, and global consumer trends.Damian Fowler (00:20):Our guest is Sophie Kelly, SVP of Global Tequila and Mezcal Categories. At Diageo, she's leading the strategy behind some of the world's most iconic tequila brands, helping Diageo navigate its growth, changing cultural expectations, and the new ways consumers connect with celebration.Ilyse Liffreing (00:39):We'll talk about how Diageo is bouncing global scale with local storytelling, and in short, how tequila has become a cultural force beyond just the shot glass.Damian Fowler (00:50):So let's get into it.Ilyse Liffreing (00:51):Diageo is no stranger to bold campaigns and really intersecting in today's culture. How does your latest work in the tequila and mezcal category continue that legacy? And with your latest campaigns, what was one core story or rather insight that you're trying to bring to life?Sophie Kelly (01:13):Our moment of consumption is normally when people are out socializing, trying to have the best times of their lives or celebrate a major moment in their life. So think birthdays, weddings,Ilyse Liffreing (01:25):Or even here atSophie Kelly (01:26):Can, even here at can, right festivals. So what is really important for us as we build our brands and think about how we go to market is that we are creating experiences for consumers to participate in. I think some of my favorite stuff across the category is on Don Julio. I mean, we launched a brand new product, 1942 Manys, which was a 50 ml supposed to allow people to access the luxury of 1942 at a better price point in a fun format. And we did that in the Oscars, right? But the most recent one, which I just adore and am still obsessed with and is still going, would be our cultural global collaboration with Peggy Goo. She is a number one DJ globally. She's also an icon in the fashion world, and she creates a load of fashion jewelry. We discovered her in Southeast Asia and she was a massive fan of 1942.(02:32):As marketers, we just started to ride along with her and gift her and be a part of her experience. So we approached her and said, any interest in creating a 1942 special limited edition with us? And she was blown away. She was like, yes, but can I design the product? Can I design the experience? Can it be global? Can it travel? Can it be teased? We said yes to all of the above. So we started off in Miami where we had an intimate party, but that intimate party probably had influences at it that had over a hundred thousand followers on Instagram. So we started to tease the collaboration, which was called the 1942 goo. And that's a really important element because we changed the logo of 1942 to be 1942 goo. We teased the campaign with outdoor and these events and we went from Miami to New York, to London to Milan and then to Seoul and then to Hong Kong. New York had a pop-up souvenir store in a car park. When we went to Milan, we did it in a piazza. When we went to London, we did it differently. When we were in Hong Kong, we did a hot pot pop-up. One of the most special parts of the experience was in Seoul, right in her home neighborhood and right next to where she was going to perform. And that was already up six weeks before it came. So we are teasing the drum roll in and the desire for people to be a part of this limited experience.Ilyse Liffreing (04:12):Now, I know you're talking a lot about out of home, but what were some of the other marketing channels that you leaned into for this campaign?Sophie Kelly (04:18):Everything in the popup was consumable or was collectible. So whether it was the key chains, whether it was the hats, whether it was her specifically designed scars, consumers could collect it, they could create content on it and they could share it broader. So then what started to happen was they were creating their own content. She was creating her own content and influencers within her sphere were creating their own content. And then there was the tease that we were moving to a new city. So that was creating a hype in that. So when you think about channel mix, it was digital, it was static, it was experiences, real life experiences, and most importantly, actions doing something, not just talking about it and then providing people with beautiful little artifacts that they could collect from the experiences to participate and create around.Damian Fowler (05:18):We want to get to what your takeaways are in a minute, but before that, I want to ask you, it is interesting when you watch the kind of trajectory of different spirits, it seems like tequila's having a serious moment right now. I mean, for example, in New York, just the other week I ordered a mezcal Negroni, it wasSophie Kelly (05:39):Amazing. 800 new craft brands have been launched into tequila in the last, I dunno, two years.Ilyse Liffreing (05:47):Wow, that is a lot.Sophie Kelly (05:47):So we are seeing a boom in tequila in the same way we saw in North American whiskeys in bourbon in the last five, six years and as a global business unit that I represent. So you are running the gamut of understanding the benefit of the experience of tequila, which is high-end tequilas that are incredibly versatile, that are suitable for multiple occasions and multiple drinks in a culture like the US to teaching people that tequila is no longer that bad shot you had in college. How do you educate? How do you train, how do you get these drinks into culture so that people choose them? Well, you got to have strong brands. You got to have the love of the bartender and the on-premise and you create the biggest rituals there beyond anywhere else, and they travel into the home and then you've got to pick up how consumers are interacting, right? So I'll give you a fun one. For example, we were in the ski fields and we observed that people were taking hot chocolates in shot glasses and then they were tipping the mini that I gave you, the 1942 mini into the top of the shot glass, and that was a serve. So we took that and we scaled it across the ski resorts, right? So from simple mixed drinks to sipping age liquids to fun novel rituals in clubs is how you really fuel what's going on.Damian Fowler (07:19):In terms of takeaways, do you have any kind of data points that show the growth and interest in this category?Sophie Kelly (07:26):It's the fastest growing spirits segment in the category right now and is forecasted to be that way for the next five years. So if you've got spirits running at about three or 4%, you've got tequila running at about six to 11%, which is kind of amazing. It's also very specific on its development. So if you look at the US, it's more developed. You look at Mexico, it's very developed and the rest of the world it's between five and 15% penetration. Give you a fun fact like whiskey and vodka is up around 36, 42 depending on the market. Yeah, too many people associated tequila with college shots. That is not the experience of tequila. It is playing across high energy. It's in the club, it's with the VIPs, it's with the celebrities, but it's also playing in casual connect moments and simple mixed drinks. So you're able to get into cocktail culture as well as simple mixed drinks. So I think that's a lot of the key to the growth we're seeing and just the versatility and the taste profiles.Damian Fowler (08:36):Now that the campaign's out there, you did hit on some of these obviously, but are there key signals and metrics that you look to on your dashboard? As it were,Sophie Kelly (08:45):Our consumers had watched over 190 days of content. We got up to 9 billion impressions, which is pretty extraordinary. And what I'd say is lots of chat about AI and is it going to take over. I think the beautiful combination of cultural collaboration with talent, the right kind of elements in the experience to create talkability and then utilizing tech from a generate insights about the communities and how we're going to combine them and what they need in the experience to also distribution, right? Taking the influencer content, taking the bartender content, taking the experience content and amplifying that out to further bigger audience was critical on distribution.Ilyse Liffreing (09:34):Sophie, can you tell me whether there is a market or a moment that delivered the most surprising engagement or maybe taught you something new out of this whole campaign?Sophie Kelly (09:46):One of the most surprising stats was just how many hours of content our consumers consumed on the campaign because it was so engaging, right? The other thing I'd say is as she traveled, she went into global duty free, she signed bottles, she met consumers, and that exploded as well. So I think one of the surprising things for us was this relationship started in Singapore and then we cultivated it and then we were able to scale it globally, but also make it extremely local to that market.Ilyse Liffreing (10:30):So Sophie, from your perspective, and here's your big impression here, how are those broader cultural shifts really influencing the way Diageo approaches brand building in the tequila and mescal space?Sophie Kelly (10:46):You must create experiences that allow what we like to talk about, which is accessible luxury for people to engage in. So when you think about this, we created the baby mini Peggy Goo bottles, which are 50 ml bottles, and you can access the taste of the experience. I mean, I think formatting is a really simple way of doing it. I think inviting people in to experiences at multiple layers and letting them access a world that they may have sought was out of reach is super important when you're creating experiences. And then I think giving them little artifacts from that to carry through that represent that something special that represents the experience they were able to engage in. IDamian Fowler (11:36):Want to ask you, this is a very important question. What new drinks around tequila are available now? Are you seeing pop up?Sophie Kelly (11:43):I think you said it, the Negroni, the espresso martini. We're even doing old fashions with tequila, and that is a real result of, versus people thinking about tequila as just blanco or mixed in a margarita. We have this huge explosion in aged tequilas, which are really sourcing from whiskey moments and rituals as well as kind of the versatility of tequila.Ilyse Liffreing (12:14):So Sophie, you've worked across several iconic brands. What's one lesson about cultural storytelling that stayed consistent throughout your career?Sophie Kelly (12:22):Work with people who love your brand. Listen to what's happening with your brand and culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play. Is there aIlyse Liffreing (12:37):Non Spirits brand that you admire right now for the way it connects with people emotionally or culturally?Sophie Kelly (12:45):Labubu. Have you seen these things? Oh yes. Yeah, they are little kind of monster icons that everybody is hanging off their bags. I just love it.Damian Fowler (12:53):A final question I think is what's your favorite drink?Sophie Kelly (13:00):You know what? I am a Don Julio or a Casamigos Reposado on rocks with a slice of orange. I love my 1942, but so they're mine.Damian Fowler (13:16):And that's it for this edition of The Big Impression.Ilyse Liffreing (13:18):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (13:25):And remember,Sophie Kelly (13:27):Work with people who love your brand. Listen to what's happening with your branding culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play.Damian Fowler (13:41):I'm Damian and I'm Ilyse, and we'llSophie Kelly (13:43):See you next time. 

Governance, risk, and compliance (GRC) has long been burdened by heavy manual processes, slow assessments, and limited visibility. In this Brand Story episode, Sean Martin and Marco Ciappelli are joined by Anders Søborg, Co-Founder of Eve, and Mark Humphrey, who brings two decades of fraud and cybersecurity experience to the team. Together, they unpack how Eve is challenging traditional GRC tools by offering something entirely different: automation with evidence-based intelligence at its core.Anders shares how his experience as Chief Risk Officer and partner at major firms like Ernst & Young and PwC shaped Eve's mission. He describes a world where compliance doesn't have to mean complexity. Eve's AI engine evaluates more than a thousand controls in under 15 minutes—surpassing manual reviews that could take weeks—and goes a step further by offering recommendations, not just red flags.This isn't about replacing people. It's about helping overwhelmed compliance, risk, and audit teams regain control. Mark emphasizes how Eve operates like a true partner, delivering support with no ego and full transparency. Their approach combines deep regulatory knowledge, contextual AI agents trained on real-world frameworks, and a clear respect for data sovereignty and privacy—an essential requirement for global pharma, financial, and consulting clients already relying on the platform.More than a dashboard, Eve acts as an intelligent engine embedded into existing workflows via API, making it a natural complement—not a competitor—to existing GRC platforms. The platform is customizable, evidence-driven, and built with firsthand knowledge of what compliance professionals actually need: clear guidance, real-time answers, and fewer repetitive tasks.The episode leaves listeners with a compelling question: what if your compliance program could coach your team, reduce audit costs, and provide instant visibility—without sacrificing accuracy or control?Learn more about E-V-E GRC: https://itspm.ag/eve-grc-99Note: This story contains promotional content. Learn more.Guests:Anders Søborg, Co-founder, Director at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/anders-s%C3%B8borg-3826702/Mark Humphrey, Senior Sales and Channel Director EMEA at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/m-humphrey-mba-0020192b1/ResourcesRedefine Compliance. Unleash Your Potential with E-V-E GRC. Command Compliance: https://itspm.ag/e-v-e-i1mlLearn more and catch more stories from E-V-E GRC: https://www.itspmagazine.com/directory/evegrcLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Alden and Brandon talk about Alden's new book and how to have an stoppable mindset.Links from the episodeUnstoppable Mindset by Alden Mills BookAbout Alden MillsWith more than 40 years of experience failing and succeeding in a vast array of different environments from sports, military, and business to nonprofits and community action groups, he learned success is driven by one vital factor—leadership—of oneself and others.The first person Alden learned to lead was himself.As a weak child with asthma, doctors insisted he limit physical activity and avoid sports. Instead, with the mindset instilled in him by his mother that “no one defines what you can and can't do, but you,” he went on to become a National Collegiate Champion rower, earning Gold and Silver medals at the Olympic Festival, and a Navy SEAL who was top of his class.Alden's personal successes.As Alden achieved personal successes, he repeatedly grew into leadership positions. He became captain of his collegiate rowing team, was promoted three times to Navy SEAL platoon commander, and ranked #1 platoon commander each time.From a young age he amassed notebooks of invention drawings.One of those ideas became the wildly popular Perfect Pushup and today he holds over 40 patents worldwide.Global fitness powerhouse.He turned a single invention into a global fitness powerhouse in over 70 countries with multiple products, leading Perfect Fitness to become the fastest-growing consumer product company in the country, with over $95 million in sales in just three years. He has since founded and served on multiple companies' boards in retail hard goods, consumable products, and service-based businesses.Unstoppable LeadershipAlong the way, Alden cultivated a methodology that develops people into congruent and authentic leaders who successfully build teams and create cultures that are unstoppable regardless of the situation, industry, or environment.Today Alden Mills is known as one of the leading business thinkers in America and spends his time helping others learn and implement the three levels of Unstoppable Leadership. He is the bestselling author of Unstoppable Mindset, Unstoppable Teams, and Be Unstoppable. Through speaking, coaching, writing, board advisory, and teaching, Alden CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersPart of the Best Podcast Network: Productivity Podcast, Marketing Podcast, Business Plan Podcast, 401k Podcast, Car Accident Lawyer Podcast,

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast