Podcasts about marketing podcast

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Cary Weston sits down with Avrum Nadigel, a seasoned marriage and family therapist, author, musician, and self-proclaimed productivity nerd from Toronto. Avrum shares how he combines analog and digital tools—particularly ChatGPT—to track, reflect, and improve both his personal and professional life. From crafting a “board of directors” in ChatGPT made up of his favorite productivity thinkers to uploading journal entries and getting tailored weekly reviews, Avrum offers a fascinating, detailed look into a highly personalized system of digital reflection and growth. His enthusiasm for combining technology with introspection shines, making for a lively and thought-provoking conversation. 3 Key Takeaways Analog + AI = Powerful Reflection Tool: Avrum blends handwritten notes with AI to track patterns, enhance his weekly reviews, and combat recency bias, creating a living system of self-awareness. Productivity Meets Personality: He built a “virtual board of directors” within ChatGPT—including personas like David Allen and Stephen Covey—that debates his weekly performance, adding humor and insight. Start with Curiosity: For beginners unsure how to use ChatGPT, Avrum recommends starting with a quirky question or a real-life problem and letting curiosity guide the conversation. About Avrum Nadigel Avrum Nadigel is a marriage and family therapist with over 30 years of experience, an author of three books (one co-written with his psychiatrist wife), and a passionate musician and urban sketcher. His deep interest in productivity and systems thinking led him to explore creative ways to use AI to better understand his own patterns and behaviors. Avrum is also a dedicated journaler who uses both analog tools and ChatGPT to keep track of personal growth, ensuring fun is always part of the process. Avrum's website: https://www.nadigel.com Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it's NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.With a few key mindset and system shifts, you'll go from blank-page dread to confident, consistent sending.If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let's simplify.TAKEAWAYS:You're not bad at email marketing, you're just reinventing the wheel every time you write. Use a framework instead of starting from scratch.Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you're offline or out of office.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf you're ready to make writing emails feel easier (and actually profitable), that's exactly what we do inside Emails That Sell! This is Allison's email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Good marketing is powerful. Great marketing is a cheatcode. Come see how businesses in need get direction.   https://dentco.us https://instagram.com/dentcopdr  

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist David Winneberger zu Gast. David ist Vice President und Head of Global Sales im Customer Service bei Siemens Healthineers. Falls du Siemens Healthineers nicht kennst: Das Unternehmen ist ein führendes Medizintechnikunternehmen, das innovative Lösungen in den Bereichen bildgebende Diagnostik, Labordiagnostik, minimalinvasive Therapien und digitale Gesundheitsdienste entwickelt.In der heutigen Folge spreche ich mit David darüber, warum so viele Menschen denken, dass sie Marketing können und warum es in Wahrheit viel mehr als Social Media und Werbung ist. Wir diskutieren, welche strategischen und analytischen Fähigkeiten wirklich zählen, wie sich Marketing messbar auf den Vertrieb auswirkt und warum es für Unternehmen entscheidend ist, den echten Impact von Marketing zu verstehen.____________________________________________Hier kannst du David erreichen: Linkedin: https://www.linkedin.com/in/davidwinneberger/____________________________________________Unternehmen: Siemens Healthineers Webseite: https://www.siemens-healthineers.com/de____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

So, you didn't go to school for HR, and let's be honest, hiring probably wasn't what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today's world, and spoiler alert: it's all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn't know you needed to know. You'll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you're hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn't) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength.

Watch out documentary on the Future of the CMO from this link

Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

Hey Friend, Are you tired of the endless social media hustle? This week on the Start That Business podcast, I welcome Faith Hanan, the "accidental SEO expert" who's helping faith-driven entrepreneurs build thriving audiences without the scroll fatigue. Faith shares her journey from barrel racer and worship leader to becoming a sought-after organic marketing strategist who's revolutionizing how Christian coaches connect with their ideal clients. As a Jesus lover, wife, and mom who balances business with her faith and family, Faith brings practical wisdom for coaches feeling overwhelmed by constant content creation. In this episode, you'll discover: Why social media isn't the only path to visibility and how organic marketing can create more sustainable growth A step-by-step framework for building your audience from absolute zero without algorithmic pressure Faith's beginner-friendly content strategy that won't keep you glued to your phone How to authentically integrate your Christian faith into your marketing without it feeling forced The one consistent habit that has grown Faith's audience, authority, and revenue, all without social media dependence If you're a Jesus-led career mom ready to turn your expertise into a coaching business without sacrificing your sanity to social platforms, this conversation will transform your approach to audience building. Pop in those earbuds, lace up those shoes, and stay tuned for an episode that proves you can build a thriving coaching practice on your own terms.  I pray this empowers you! .

"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content that converts, and positioning your competitors can't copy.” Tom Shapiro, CEO of Stratabeat In this episode of Revenue Boost: A Marketing Podcast, titled The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume, host Kerry Curran welcomes back Tom Shapiro, CEO of Stratabeat and author of Rethink Lead Generation, for a high-impact conversation about what's no longer working in B2B marketing and what to do instead. Tom shares what he's hearing from CMOs and growth leaders across the industry: the old B2B marketing playbook built on volume, vanity metrics, and outdated tactics is dead. Today, differentiation and deep audience understanding are the new non-negotiables. Together, Kerry and Tom explore the modern marketer's biggest challenges: cutting through the noise, adapting to evolving buyer behavior, and building strategies that go beyond tactics to deliver lasting revenue impact. You'll learn: Why deeper ICP research is the foundation of everything from differentiation to content strategy How to use original research to create market-leading content, build thought leadership, and feed your demand gen engine What most teams get wrong about SEO and how to leverage it strategically even as AI reshapes the SERP How to identify high-intent website visitors and activate personalized outreach within 24 hours The power of CRM win/loss analysis, sales call listening, and real-time behavioral data in shaping smarter campaigns Tom also shares how marketers can partner more closely with sales to uncover fresh insights, sharpen messaging, and continuously improve website performance to reflect what truly matters to their buyers. Whether you're a CMO at a scaling SaaS company or a demand gen leader trying to drive pipeline in a saturated market, this episode delivers practical, proven ways to rethink your strategy, realign with your audience, and win with value not just volume.

Episode Summary In this episode of The ChatGPT Experiment Podcast, host Cary Weston takes a solo deep dive into a powerful real-life coaching session with a business leader he refers to as “Mark.” Mark, the president of a company, struggles with spending too much time crafting thoughtful, relationship-preserving emails—a task that can consume half his day. Cary walks listeners through the emotional and practical problem Mark faces and how he helped build a simple ChatGPT-driven writing system to relieve that pressure without sacrificing trust or tone. Along the way, Cary also shares listener feedback from across the globe, answers a listener question about ChatGPT's handling of time, and encourages others to reclaim time from low-value tasks.   3 Key Takeaways Busy professionals like Mark are stuck in a “mental treadmill” of repetitive, low-value tasks that steal time and energy. Cary built a purpose-first ChatGPT system to help Mark draft emails faster without compromising on care, tone, or professionalism. Listeners are encouraged to find their own “one thing” that ChatGPT could help with—freeing up time and mental bandwidth for more meaningful work.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and highlights real-world success stories from brands that have implemented her strategies. Key Episode Takeaways: Daniella Boltzmann is a leading expert in Amazon optimization. The 'Buy Now' method consists of three key steps: getting found, getting clicked, and converting sales. Brands often struggle with converting traffic into sales despite driving significant traffic. High-quality images are crucial for capturing customer attention on Amazon. AI can be effectively used to create product images, but quality must be maintained. Many brands mistakenly copy their Shopify listings directly to Amazon, which can lead to poor performance. Understanding customer questions is essential for effective product imagery. Successful brands often see significant sales increases after optimizing their listings. It's important to focus on quality over budget when creating product images. Learning to sell on Amazon can be done through simple reselling strategies. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this gem we show how we weave a gem with marketing to raise a $5k a month business to 3x revenue and margins to help them succeed.  Listener mailbag as well.   http://dentco.us https://instagram.com/dentcopdr    

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 8 is hosted by Anderson Darr, Ben Gomez and Phakin Thongbooncharoen. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 1 is hosted by Will Lubas, Brady Fellows and Isabelle Russell. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 2 is hosted by Ethan Vattaso, Julia Mateus and Joe Sabella. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 7 is hosted by Dan Surette, Dan Mudrenko and Emma Savoie. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 6 is hosted by Aaron Little, Mason Simpson and Micaela Ditgen-Jaramillo. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 5 is hosted by Alex Nedinsky, Colin Hansen and Dylan Richter. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 4 is hosted by Cole Nieman, Oliver Parker and Kyle Gordon. Released on May 11, 2025.

The Mic Drop Marketing Podcast is a limited audio series written and hosted by Springfield College students in BUSM 221 - Principles of Marketing, produced in collaboration with Birthplace Studios. Episode 3 is hosted by Kelly McGoldrick, Josh Carrrara and Mike Gentilello. Released on May 11, 2025.

We got stood up at the Q&A meeting so we recorded a shoot the shit episode. If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you.If you're looking for value... maybe skip this one lol

Fred Wilmot, CEO and co-founder of Detecteam, and Sebastien Tricaud, CTO and co-founder, bring a candid and critical take on cybersecurity's detection and response problem. Drawing on their collective experience—from roles at Splunk, Devo, and time spent in defense and offensive operations—they raise a core question: does any of the content, detections, or tooling security teams deploy actually work?The Detecteam founders challenge the industry's obsession with metrics like mean time to detect or respond, pointing out that these often measure operational efficiency—not true risk readiness. Instead, they propose a shift in thinking: stop optimizing broken processes and start creating better ones.At the heart of their work is a new approach to detection engineering—one that continuously generates and validates detections based on actual behavior, environmental context, and adversary tactics. It's about moving away from one-size-fits-all IOCs toward purpose-built, context-aware detections that evolve as threats do.Sebastien highlights the absurdity of relying on static, signature-based detection in a world of dynamic threats. Adversaries constantly change tactics, yet detection rules often sit unchanged for months. The platform they've built breaks detection down into a testable, iterative process—closing the gap between intel, engineering, and operations. Teams no longer need to rely on hope or external content packs—they can build, test, and validate detections in minutes.Fred explains the benefit in terms any CISO can understand: this isn't just detection—it's readiness. If a team can build a working detection in under 15 minutes, they beat the average breakout time of many attackers. That's a tangible advantage, especially when operating with limited personnel.This conversation isn't about a silver bullet or more noise—it's about clarity. What's working? What's not? And how do you know? For organizations seeking real impact in their security operations—not just activity—this episode explores a path forward that's faster, smarter, and grounded in reality.Learn more about Detecteam: https://itspm.ag/detecteam-21686Note: This story contains promotional content. Learn more.Guests: Fred Wilmot, Co-Founder & CEO, Detecteam | https://www.linkedin.com/in/fredwilmot/Sebastien Tricaud, Co-Founder & CTO, Detecteam | https://www.linkedin.com/in/tricaud/ResourcesLearn more and catch more stories from Detecteam: https://www.itspmagazine.com/directory/detecteamWebinar: Rethink, Don't Just Optimize: A New Philosophy for Intelligent Detection and Response — An ITSPmagazine Webinar with Detecteam | https://www.crowdcast.io/c/rethink-dont-just-optimize-a-new-philosophy-for-intelligent-detection-and-response-an-itspmagazine-webinar-with-detecteam-314ca046e634Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, fred wilmot, sebastien tricaud, detecteam, detection, cybersecurity, behavior, automation, red team, blue team, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Organizations are demanding more from their IT management platforms—not just toolsets, but tailored systems that meet specific business and security objectives. Vivin Sathyan, Senior Technology Evangelist at ManageEngine, shares how the company is responding with an integrated approach that connects IT, security, and business outcomes.ManageEngine, a division of Zoho Corporation, now offers a suite of over 60 products that span identity and access management, SIEM, endpoint protection, service management, and analytics. These components don't just coexist—they interact contextually. Vivin outlines a real-world example from the healthcare sector, where a SIM tool detects abnormal login behavior, triggers an identity system to challenge access, and then logs the incident for IT service resolution. This integrated chain reflects a philosophy where response is not just fast, but connected and accountable.At the heart of the platform's effectiveness is contextual intelligence—layered between artificial intelligence and business insights—to power decision-making that aligns with enterprise risk and compliance needs. Whether it's SOC analysts triaging events, CIS admins handling system hygiene, or CISOs aligning actions with corporate goals, the tools are tailored to fit roles, not just generic functions. According to Vivin, this role-based approach is critical to eliminating silos and ensuring teams speak the same operational and risk language.AI continues to play a role in enhancing that coordination, but ManageEngine is cautious not to follow hype for its own sake. The company has invested in its own AI and ML capabilities since 2012, and recently launched an agent studio—but only after evaluating how new models can meaningfully add value. Vivin points out that enterprise use cases often benefit more from small, purpose-built language models than from massive general-purpose ones.Perhaps most compelling is ManageEngine's global-first strategy. With operations in nearly 190 countries and 18+ of its own data centers, the company prioritizes proximity to customers—not just for technical support, but for cultural understanding and local compliance. That closeness informs both product design and customer trust, especially as regulations around data sovereignty intensify.This episode challenges listeners to consider whether their tools are merely present—or actually connected. Are you enabling collaboration through context, or just stitching systems together and calling it a platform?Learn more about ManageEngine: https://itspm.ag/manageen-631623Note: This story contains promotional content. Learn more.Guest: Vivin Sathyan, Senior Technology Evangelist, ManageEngine | https://www.linkedin.com/in/vivin-sathyan/ResourcesLearn more and catch more stories from ManageEngine: https://www.itspmagazine.com/directory/manageengineLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, vivin sathyan, cybersecurity, ai, siem, identity, analytics, integration, platform, risk, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That's a quote from Roderick Jefferson and a sneak peek at today's episode.Hi there, I'm Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.We explore why traditional sales enablement isn't enough in today's landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.If you're serious about long-term growth, it's time to get serious about AI, EQ, and GTM. Let's go.Kerry Curran, RBMA (00:01)Welcome, Roderick. Please introduce yourself and share your background and expertise.Roderick Jefferson (00:06)Hey, Kerry. First of all, thanks so much for having me on. I'm really excited—I've been looking forward to this one all day. So thanks again. I'm Roderick Jefferson, CEO of Roderick Jefferson & Associates. We're a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.I'm also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President's Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn't coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.Kerry Curran, RBMA (01:16)I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that's actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I've been diving into. I can't believe how fast this year is flying—it's already the first day of spring!Roderick Jefferson (01:33)Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?Kerry Curran, RBMA (01:45)I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire education. So we were comparing notes on that era of innovation and what we learned back then.Roderick Jefferson (02:02)Thank you, AT&T!Kerry Curran, RBMA (02:13)So much of what you talked about on stage and wrote about in your book is near and dear to my heart. My background is in building integrated marketing-to-sales infrastructure and strengthening it to drive revenue growth. I'm excited to hear more about what you're seeing and hearing. You talk to so many brands and marketers—what's hot right now? What's the buzz? What do we need to know?Roderick Jefferson (02:44)A couple of things. The obvious one is AI—but I'll add something: it's not just AI, it's AI plus EQ plus IQ. Without that combination, you won't be successful.The other big theme is the same old problem we've always had: Why is there such a disconnect between sales and marketing? As an enablement guy, it pains me. I spent 30 years in corporate trying to figure that out. I think we're getting closer to alignment—thank you, AI, for finally stepping in and being smarter than all of us! But we've still got a long way to go.Part of the issue is we're still making decisions in silos. That's why I've become a champion of moving away from just "sales enablement."Yes, I know I wrote the book on sales enablement—but I don't think that's the focus anymore. In hindsight, “sales enablement” is too myopic. It's really about go-to-market. How do we bring HR, marketing, product marketing, engineering, sales, and enablement all to the same table to talk about the entire buyer's journey?Instead of focusing on our internal sales process and trying to shoehorn prospects into it, we should be asking: How do they buy? Who buys? Are there buying committees? How many people are involved? And yes, ICP matters—but that's just the tip of the iceberg. It goes much deeper.Kerry Curran, RBMA (04:44)Yes, absolutely. And going back to why you loved your early sales roles—it was about helping people. That's how I've always approached marketing too: what are their business challenges, and what can I offer to solve them? In your keynote, you said, “I want sales to stop selling and start helping.” But that's not possible without partnering with marketing to learn and message around the outcomes we drive and the pain points we solve.Roderick Jefferson (05:22)Exactly. Let's unpack that. First, about helping vs. selling—that's why we have spam filters now. Nobody wants to be sold to. That's also why people avoid car lots—because you know what's coming: they'll talk at you, try to upsell you, and push you into something you don't need or want. Then you have buyer's remorse.Now apply that to corporate and entrepreneurship. If you're doing all the talking in sales, something's wrong. Too many people ask questions just to move the deal forward instead of being genuinely inquisitive.Let's take it further. If marketing is working in a silo—building messaging and positioning—and they don't bring in sales, then guess what? Sales won't use it. Newsflash, right? And second, it's only going to reflect marketing's perspective. But if you bring both teams together and say, “Hey, what are the top three to five things you're hearing from prospects over and over?”—then you can work collaboratively and cohesively to solve those.The third piece is: let's stop trying to manufacture pain. Not every prospect is in pain. Sometimes the goal is to increase efficiency or productivity. If there is pain, you get to play doctor for a moment. And by that, I mean: do they need an Advil, a Vicodin, a Percocet, or an extraction? Do you need to stop the bleeding right now? You only figure that out by getting sales, marketing, product, and even HR at the same table.Kerry Curran, RBMA (07:34)Yes, absolutely. I love the analogy of different levels of pain solutions because you're right—sometimes it's not pain, it's about helping the customer be more efficient, reduce costs, or drive revenue. I've used the doctor analogy before too: you assess the situation and then customize the solution based on where it “hurts” the most. One of the ongoing challenges, though, is that sales and marketing still aren't fully aligned. Why do you think that's been such a persistent issue, and where do you see it heading?Roderick Jefferson (08:14)Because sales speaks French and marketing speaks German. They're close enough that they can kind of understand each other—like ordering a beer or finding a bathroom—but not enough for a meaningful conversation.The core issue is that they're not talking—they're presenting to each other. They're pitching ideas instead of having a dialogue. Marketing says, “Here's what the pitch should look like,” and sales replies, “When's the last time you actually talked to a customer?”They also get stuck in “I think” and “I feel,” and I always tell both groups—those are the two things you cannot say in a joint meeting. No one cares what you think or feel. Instead, say: “Here's what I've seen work,” or “Here's what I've heard from prospects and customers.” That way, the conversation is rooted in data and real-world insight, not opinion or emotion.You might say, “Hey, when we get to slide six in the deck, things get fuzzy and deals stall.” That's something marketing can fix. Or you go to product and say, “I've talked to 10 prospects, and eight of them asked for this feature. Can we move it up in the roadmap?”Or go back to sales and say, “Only 28% of the team is hitting quota because they're struggling with discovery and objection handling.” So enablement and marketing can partner to create role plays, messaging guides, or accreditations. It sounds utopian, but I've actually done this six times over 30 years—it is possible.It's not because I'm the smartest guy in the room—it's because when sales and marketing align around shared definitions and shared goals, real change happens. Go back to MQLs and SQLs. One team says, “We gave you all these leads,” and the other says, “Yeah, but they all sucked.” Then you realize: you haven't even agreed on what a lead is.As a fractional enablement leader, that's the first question I ask: “Can you both define what an MQL and SQL mean to you?” Nine times out of ten, they realize they aren't aligned at all. That's where real progress starts.Once you fix communication, the next phase is collaboration. And what comes out of collaboration is the big one: accountability. That's the word nobody likes—but it's what gets results. You're holding each other to timelines, deliverables, and follow-through.The final phase is orchestration. That's what enablement really does—we connect communication, collaboration, and accountability across the entire go-to-market team so everyone has a voice and a vote.Kerry Curran, RBMA (13:16)You're so smart, and you bring up so many great points—especially around MQLs, SQLs, and the lack of collaboration. There's no unified North Star. Marketing may be focused on MQLs, but those criteria don't always match what moves an MQL to an SQL.There's also no feedback loop. I've seen teams where sales and marketing didn't even talk to each other—but they still complained about each other! I was brought in to help, and I said, “You're adults. It's time to talk to one another.” And you'd think that would be obvious.What I love is that we're starting to see the outdated framework of MQLs as a KPI begin to fade. As you said, it's about identifying a shared goal that everyone can be accountable to. We need to all be paddling in the same direction.Roderick Jefferson (14:16)Exactly. I wouldn't say we're all rowing yet, but we've definitely got our hands in the water, and we're starting to go in the same direction. You can see that North Star flickering out there.And I give big kudos to AI for helping with that. In some ways, it reminds me of social media. Would you agree that social media initially made us less social?Kerry Curran, RBMA (14:27)Yes, totally agree. We can see the North Star.Roderick Jefferson (14:57)Now I'm going to flip that idea on its head: if done right, I believe AI will actually make us more human—and drive more meaningful conversations. I know that sounds crazy, but I have six ways AI can help us do that.First, let's go back to streamlining lead scoring. If we use AI to prioritize leads based on their likelihood to convert, sales can focus efforts on the most promising opportunities. Once we align on those criteria, volume and quality both improve. With confidence comes competence—and vice versa.Second is automating task management. Whether it's data entry, appointment scheduling, or follow-up emails, those repetitive tasks eat up sales time. Less than 30% of a rep's time is spent actually selling. If we offload that admin work, reps can focus on high-value activities—like building relationships, doing discovery, and closing deals.Kerry Curran, RBMA (15:59)Yes! And pre-call planning. Having the time to prepare properly makes a huge difference.Roderick Jefferson (16:19)Exactly. Third is real-time analytics. If marketing and ops can provide sales reps with real-time insights—like funnel data, deal velocity, or content performance—we can start making decisions based on data, not assumptions or feelings.The fourth area is personalized sales coaching. I talk to a lot of leaders, and I'll make a bold statement: most sales leaders don't know how to coach. They either use outdated methods or try to “peanut butter” their advice across the team.But what if we could use AI to analyze calls, emails, and meetings—then provide coaching based on each rep's strengths and weaknesses? Sales leaders could shift from managing to leading.Kerry Curran, RBMA (17:55)Yes, I love that. It would completely elevate team performance.Roderick Jefferson (18:11)Exactly. Fifth is increasing efficiency in the sales process. AI can create proposals, contracts, and other documents, which frees up time for reps to focus on helping—not chasing paperwork. And by streamlining the process, we can qualify faster and avoid wasting time on poor-fit deals.Kerry Curran, RBMA (18:58)Right, and they can focus on the deals that are actually likely to move forward.Roderick Jefferson (19:09)Exactly. And sixth—and most overlooked—is customer success. That's often left out of GTM conversations, but it's critical. We can use AI-powered chatbots and virtual assistants to handle basic inquiries. That frees up CSMs to focus on more strategic tasks like renewals, cross-sell, and upsell.Let's be honest—most CSMs were trained for renewals, not selling. But cross-sell and upsell aren't really selling—they're reselling to warm, happy customers. The better trained and equipped CSMs are, the better your customer retention and growth.Because let's face it—we've all seen it: 90 days before renewal, suddenly a CSM becomes your best friend. Where were they for the last two years? If we get ahead of that and connect all the dots—sales, marketing, CS, and product—guess who wins?The prospect.The customer.The company—because revenue goes up.The employee—because bonuses happen, spiffs get paid, and KPIs are hit.But most importantly, we build customers for life. And that has to start from the very beginning, not just when the CSM steps in at the end.Kerry Curran, RBMA (20:47)Yes, this is so smart. I love that you brought customer success into the conversation. One of the things I love about go-to-market strategy is that it includes lifetime value—upsell and renewal are a critical part of the revenue journey.In my past roles, I've seen teams say, “Well, that's just client services—they don't know how to sell.” But to your point, if we coach them, equip them, and make them comfortable, it can go a long way.Roderick Jefferson (21:34)Absolutely. They become the lifeblood of your business. Yes, you need net-new revenue, but if sales builds this big, beautiful house on the front end and then customers just walk out the back door—what's the point?And I won't even get into the stats—you know them—about how much more expensive it is to acquire a new customer versus retaining one. The key is being human and actually helping.Kerry Curran, RBMA (21:46)Exactly. I love that. It leads perfectly into my next question—because one of the core components of your strategy and presentation was the importance of EQ, or emotional intelligence. Can you talk about why that's so critical?Roderick Jefferson (22:19)Yeah. It really comes down to this: AI can provide content—tons of it, endlessly. It can give you all the data and information in the world. But it still requires a human to provide context. For now, at least. I'm not saying it'll be that way forever, but for now, context is everything.I love analogies, so I'll give you one: it's like making gumbo. You sprinkle in some seasoning here, some spice there. In this case, AI provides the content. Then the human provides the interpretation—context. That's understanding how to use that generated content to reach the right person or company, at the right time, with the right message, in the right tone.What you get is a balanced, powerful approach: IQ + EQ + AI. That's what leads to truly optimal outcomes—if you do it right.Kerry Curran, RBMA (23:19)Yes! I love that. And I love every stage of your process, Roderick—it's so valuable. I know your clients are lucky to work with you.For people listening and thinking, “Yes, I need this,” how do they get started? What's the baseline readiness? How do they begin integrating sales and marketing more effectively—and leveraging AI?Roderick Jefferson (23:34)Thank you so much for that. It really starts with a conversation. Reach out—LinkedIn, social media, my website. And from there, we talk. We get to the core questions: Where are you today? Where have you been? Where are you trying to go? And most importantly: What does success look like?And not just, “What does success look like?” but, “Who is success for?”Then we move into an assessment. I want to talk to every part of the go-to-market team. Because not only do we have French and German—we've also got Dutch, Spanish, and every other language. My job is to become the translator—not just of language, but of dialects and context.“This is what they said, but here's what they meant. And this is what they meant, but here's what they actually need.”Then we dig into what's really going on. Most clients have a sense of what's “broken.” I'm not just looking for the broken parts—I'm looking at what you've already tried. What worked? What didn't? Why or why not?I basically become a persistent four-year-old asking, “Why? But why? But why?” And yes, it gets frustrating—but it's the only way to build a unified GTM team with a shared North Star.Kerry Curran, RBMA (25:32)Yes, I love that. And just to add—sometimes something didn't work not because it was a bad strategy, but because it was evaluated with the wrong KPI or misunderstood entirely.Like a top-of-funnel strategy did work—but the team expected it to generate leads that same month. It takes time. So much of this comes down to digging into the root of the issue, and I love your approach.Roderick Jefferson (26:10)Exactly. And it's also about understanding that every GTM function has different KPIs.If I'm talking to sales, I'm asking about average deal size, quota attainment, deal velocity, win rate, pipeline generation. If I'm talking to sales engineering, they care about number of demos per deal, wins and losses, and number of POCs. Customer success? They care about adoption, churn, CSAT, NPS, lifetime value.My job is to set the North Star and speak in their language—not in “enablement-ese.” Sometimes that means speaking in sales terms, sometimes marketing terms. And I always say, “Assume I know nothing about your job. Spell out your acronyms. Define your terms.”Because over 30 years, I've learned: the same acronym can mean 12 different things at 12 different companies.The goal is to get away from confusion and start finding commonality. When you break down the silos and the masks, you realize we're all working toward the same thing: new, long-term, happy customers for life.Kerry Curran, RBMA (27:55)Yes—thank you, Roderick. I love this. So, how can people find you?Roderick Jefferson (28:00)Funny—I always say if you can't find me on social media, you're not trying to find me.You can reach me at roderickjefferson.com, and you can find my book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence and the upcoming Sales 3.0 companion workbook there as well.I'm on LinkedIn as Roderick Jefferson, Instagram and Threads at @roderick_j_associates, YouTube at Roderick Jefferson, and on BlueSky as @voiceofrod.Kerry Curran, RBMA (28:33)Excellent. I'll make sure to include all of that in the show notes—I'm sure this episode will have your phone ringing!Thank you so much, Roderick. I really appreciate you taking the time to join us. This was valuable for me, and I'm sure for the audience as well.Roderick Jefferson (28:40)Ring-a-ling—bring it on! Let's dance. Thank you again. This was an absolute honor, and I'm glad we got the chance to reconnect, Kerry.Kerry Curran, RBMA (28:59)For sure. Thank you—you too.Roderick Jefferson (29:01)Take care, all.Thanks for tuning in. If you're struggling with flat or slowing revenue growth, you're not alone. That's why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.If you're serious about growth, search for us in your favorite podcast directory. Hit follow or subscribe, and leave a five-star rating—it helps us keep the game-changing content coming.New episodes drop regularly. Don't let your revenue growth strategy fall behind. We'll see you soon!

Kubernetes revolutionized the way software is built, deployed, and managed, offering engineers unprecedented agility and portability. But as Edera co-founder and CEO Emily Long shares, the speed and flexibility of containerization came with overlooked tradeoffs—especially in security. What started as a developer-driven movement to accelerate software delivery has now left security and infrastructure teams scrambling to contain risks that were never part of Kubernetes' original design.Emily outlines a critical flaw: Kubernetes wasn't built for multi-tenancy. As a result, shared kernels across workloads—whether across customers or internal environments—introduce lateral movement risks. In her words, “A container isn't real—it's just a set of processes.” And when containers share a kernel, a single exploit can become a system-wide threat.Edera addresses this gap by rethinking how containers are run—not rebuilt. Drawing from hypervisor tech like Xen and modernizing it with memory-safe Rust, Edera creates isolated “zones” for containers that enforce true separation without the overhead and complexity of traditional virtual machines. This isolation doesn't disrupt developer workflows, integrates easily at the infrastructure layer, and doesn't require retraining or restructuring CI/CD pipelines. It's secure by design, without compromising performance or portability.The impact is significant. Infrastructure teams gain the ability to enforce security policies without sacrificing cost efficiency. Developers keep their flow. And security professionals get something rare in today's ecosystem: true prevention. Instead of chasing billions of alerts and layering multiple observability tools in hopes of finding the needle in the haystack, teams using Edera can reduce the noise and gain context that actually matters.Emily also touches on the future—including the role of AI and “vibe coding,” and why true infrastructure-level security is essential as code generation becomes more automated and complex. With GPU security on their radar and a hardware-agnostic architecture, Edera is preparing not just for today's container sprawl, but tomorrow's AI-powered compute environments.This is more than a product pitch—it's a reframing of how we define and implement security at the container level. The full conversation reveals what's possible when performance, portability, and protection are no longer at odds.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guest: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, emily long, containers, kubernetes, hypervisor, multi-tenancy, devsecops, infrastructure, virtualization, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Charles Henderson, who leads the cybersecurity services division at Coalfire, shares how the company is reimagining offensive and defensive operations through a programmatic lens that prioritizes outcomes over checkboxes. His team, made up of practitioners with deep experience and creative drive, brings offensive testing and exposure management together with defensive services and managed offerings to address full-spectrum cybersecurity needs. The focus isn't on commoditized services—it's on what actually makes a difference.At the heart of the conversation is the idea that cybersecurity is a team sport. Henderson draws parallels between the improvisation of music and the tactics of both attackers and defenders. Both require rhythm, creativity, and cohesion. The myth of the lone hero doesn't hold up anymore—effective cybersecurity programs are driven by collaboration across specialties and by combining services in ways that amplify their value.Coalfire's evolution reflects this shift. It's not just about running a penetration test or red team operation in isolation. It's about integrating those efforts into a broader mission-focused program, tailored to real threats and measured against what matters most. Henderson emphasizes that CISOs are no longer content with piecemeal assessments; they're seeking simplified, strategic programs with measurable outcomes.The conversation also touches on the importance of storytelling in cybersecurity reporting. Henderson underscores the need for findings to be communicated in ways that resonate with technical teams, security leaders, and the board. It's about enabling CISOs to own the narrative, armed with context, clarity, and confidence.Henderson's reflections on the early days of hacker culture—when gatherings like HoCon and early Def Cons were more about curiosity and camaraderie than business—bring a human dimension to the discussion. That same passion still fuels many practitioners today, and Coalfire is committed to nurturing it through talent development and internships, helping the next generation find their voice, their challenge, and yes, even their hacker handle.This episode offers a look at how to build programs, teams, and mindsets that are ready to lead—not follow—on the cybersecurity front.Learn more about Coalfire: https://itspm.ag/coalfire-yj4wNote: This story contains promotional content. Learn more.Guest: Charles Henderson, Executive Vice President of Cyber Security Services, Coalfire | https://www.linkedin.com/in/angustx/ResourcesLearn more and catch more stories from Coalfire: https://www.itspmagazine.com/directory/coalfireLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:charles henderson, sean martin, coalfire, red teaming, penetration testing, cybersecurity services, exposure management, ciso, threat intelligence, hacker culture, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location conversation recorded during RSAC 2025, attorney, investor, and strategic advisor Yair Geva shares a global perspective shaped by years of legal counsel, venture investing, and deal-making across Israel, Europe, and the U.S. Geva offers unique insight into how cybersecurity, AI, and M&A are not only intersecting—but actively reshaping—the tech ecosystem.More than just a legal expert, Geva advises early-stage founders and institutional investors across markets, helping them navigate cultural, legal, and strategic gaps. With over 50 personal investments and a strong focus on cybersecurity in recent institutional activity, his perspective reflects where real momentum is building—and how smart capital is being deployed.AI Acceleration and M&A HesitationAccording to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI is acting as a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks' move on Protect AI—as a sign that strategic consolidation is alive and well, even if overall deal volume remains lighter than expected.Cyber Due Diligence Is Now Table StakesAcross all industries, cybersecurity evaluations have become a non-negotiable part of M&A. Whether acquiring a fashion brand or a software firm, buyers now expect a clear security posture, detailed risk management plans, and full disclosure of any prior breaches. Geva notes that incident response experience, when managed professionally, can actually serve as a confidence builder in the eyes of strategic buyers.From Global Hubs to Human ConnectionsWhile San Francisco remains a major force, Geva sees increasing momentum in New York, London, and Tel Aviv. Yet across all markets, he emphasizes that human relationships—trust, cultural understanding, and cross-border collaboration—ultimately drive deal success more than any legal document or term sheet.With a front-row seat to innovation and a hand in building the bridges that power global tech growth, Yair Geva is helping define the next chapter of cybersecurity, AI, and strategic investment.Listen to the full conversation to hear what's shaping the deals behind tomorrow's cybersecurity innovations.Note: This story contains promotional content. Learn more.Guest: Yair Geva, Attorney and Investor | https://www.linkedin.com/in/yairgeva/ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Think you suck at writing emails? You probably don't.In this solo episode, I break down why “I'm not a good writer” is just a belief holding you back—not the truth.I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room.Bonus: it involves talking, not typing.If you've been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permission slip you've been waiting for.TAKEAWAYS:Email marketing isn't about writing like a novelist—it's about sounding like you and connecting with your reader.When in doubt, stop typing and start talking; transcribing your spoken thoughts can make writing faster and way more natural.Your emails don't need to be long or fancy—they need to be clear, focused, and action-driven.A compelling email includes: a conversational tone, one strong message, and a no-brainer call to action.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf you're ready to make writing emails feel easier (and actually profitable), that's exactly what we do inside Emails That Sell! This is Allison's email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

At RSAC Conference 2025, Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, joined ITSPmagazine to share critical insights into the dual role AI is playing in cybersecurity today—and what Akamai is doing about it.Chokshi lays out the landscape with clarity: while AI is unlocking powerful new capabilities for defenders, it's also accelerating innovation for attackers. From bot mitigation and behavioral DDoS to adaptive security engines, Akamai has used machine learning for over a decade to enhance protection, but the scale and complexity of threats have entered a new era.The API and Web Application Threat SurgeReferencing Akamai's latest State of the Internet report, Chokshi cites a 33% year-over-year rise in web application and API attacks—topping 311 billion threats. More than 150 billion of these were API-related. The reason is simple: APIs are the backbone of modern applications, yet many organizations lack visibility into how many they have or where they're exposed. Shadow and zombie APIs are quietly expanding attack surfaces without sufficient monitoring or defense.Chokshi shares that in early customer discovery sessions, organizations often uncover tens of thousands of APIs they weren't actively tracking—making them easy targets for business logic abuse, credential theft, and data exfiltration.Introducing Akamai's Firewall for AIAkamai is addressing another critical gap with the launch of its new Firewall for AI. Designed for both internal and customer-facing generative AI applications, this solution focuses on securing runtime environments. It detects and blocks issues like prompt injection, PII leakage, and toxic language using scalable, automated analysis at the edge—reducing friction for deployment while enhancing visibility and governance.In early testing, Akamai found that 6% of traffic to a single LLM-based customer chatbot involved suspicious activity. That volume—within just 100,000 requests—highlights the urgency of runtime protections for AI workloads.Enabling Security LeadershipChokshi emphasizes that modern security teams must engage collaboratively with business and data teams. As AI adoption outpaces security budgets, CISOs are looking for trusted, easy-to-deploy solutions that enable—not hinder—innovation. Akamai's goal: deliver scalable protections with minimal disruption, while helping security leaders shoulder the growing burden of AI risk.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, rupesh chokshi, akamai, rsac, ai, security, cisos, api, firewall, llm, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In today's threat environment, it's not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That's the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.Object First is purpose-built for Veeam environments, offering out-of-the-box immutability (OOTBI) with a hardened, on-premises appliance. The goal is simple but critical: make backup security both powerful and practical. With backup credentials often doubling as access credentials for storage infrastructure, organizations expose themselves to unnecessary risk. Object First separates those duties by design, reducing the attack surface and protecting data even when attackers have admin credentials in hand.Immutability as a Foundation—Not a FeatureThe conversation highlights data from a recent ESG study showing that 81% of respondents recognize immutable object storage as the most secure way to protect backup data. True immutability means data cannot be modified or deleted until a set retention period expires—an essential safeguard when facing ransomware or insider threats. But Sterling emphasizes that immutability alone isn't enough. Backup policies, storage access, and data workflows must be segmented and secured.Zero Trust for Backup InfrastructureZero trust principles—verify explicitly, assume breach, enforce least privilege—have gained ground across networks and applications. But few organizations extend those principles into the backup layer. Object First applies zero trust directly to backup infrastructure through what they call zero trust data resilience. That includes verifying credentials at every step and ensuring backup jobs can't alter storage configurations.A Real-World Test: Marysville School DistrictWhen Marysville School District suffered a ransomware attack, nearly every system was compromised—except the Object First appliance. The attacker had administrative credentials, but couldn't access or encrypt the immutable backups. Thanks to the secure design and separation of permissions, recovery was possible—demonstrating that trust in your backups can't be assumed; it must be enforced by design.Meeting Customers Where They AreTo support both partners and end customers, Object First now offers OOTBI through a consumption-based model. Whether organizations are managing remote offices or scaling their environments quickly, the new model provides flexibility without compromising security or simplicity.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, sterling wilson, ransomware, immutability, backups, cybersecurity, zero trust, data protection, veeam, recovery, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Quantum computing and AI are no longer theoretical concepts for tomorrow—they're shaping how organizations must secure their infrastructure today. In this episode of the podcast, Marc Manzano, General Manager of Cybersecurity at SandboxAQ, joins the conversation to share how his team is helping organizations confront some of the most urgent and complex cybersecurity shifts of our time.SandboxAQ, a company spun out of Alphabet, operates at the intersection of quantum technology and artificial intelligence. Manzano highlights two immediate challenges that demand new approaches: the looming need for quantum-resistant cryptography and the unchecked proliferation of AI agents across enterprise systems.Post-Quantum Migration and Cryptographic AgilityManzano describes an industry-wide need for massive cryptographic migration in response to the quantum threat. But rather than treating it as a one-time fix, SandboxAQ promotes cryptographic agility—a framework that enables organizations to dynamically and automatically rotate credentials, replace algorithms, and manage certificates in real-time. Their approach replaces decades of static key management practices with a modern, policy-driven control plane. It's not just about surviving the post-quantum era—it's about staying ready for whatever comes next.Taming the Complexity of AI Agents and Non-Human IdentitiesThe second challenge is the surge of non-human identities—AI agents, machine workloads, and ephemeral cloud infrastructure. SandboxAQ's platform provides continuous visibility and control over what software is running, who or what it communicates with, and whether it adheres to security policies. This approach helps teams move beyond manual, one-off audits to real-time monitoring, dramatically improving how organizations manage software supply chain risks.Real Use Cases with Measurable ImpactManzano shares practical examples of how SandboxAQ's technology is being used in complex environments like large banks—where decades of M&A activity have created fragmented infrastructure. Their platform unifies cryptographic and identity management through a single pane of glass, helping security teams act faster with less friction. Another use case? Reducing vendor risk assessment from months to minutes, allowing security teams to assess software posture quickly and continuously.Whether it's quantum cryptography, AI risk, or identity control—this isn't a vision for 2030. It's a call to action for today.Learn more about SandboxAQ: https://itspm.ag/sandboxaq-j2enNote: This story contains promotional content. Learn more.Guest: Marc Manzano, General Manager of Cybersecurity at SandboxAQ | https://www.linkedin.com/in/marcmanzano/ResourcesLearn more and catch more stories from SandboxAQ: https://www.itspmagazine.com/directory/sandboxaqLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:marc manzano, marco ciappelli, sean martin, cryptography, quantum, ai, cybersecurity, nonhuman, keymanagement, rsac2025, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location episode recorded at the RSAC Conference, Sean Martin and Marco Ciappelli sit down once again with Rob Allen, Chief Product Officer at ThreatLocker, to unpack what Zero Trust really looks like in practice—and how organizations can actually get started without feeling buried by complexity.Rather than focusing on theory or buzzwords, Rob lays out a clear path that begins with visibility. “You can't control what you can't see,” he explains. The first step toward Zero Trust is deploying lightweight agents that automatically build a view of the software running across your environment. From there, policies can be crafted to default-deny unknown applications, while still enabling legitimate business needs through controlled exceptions.The Zero Trust Mindset: Assume Breach, Limit AccessRob echoes the federal mandate definition of Zero Trust: assume a breach has already occurred and limit access to only what is needed. This assumption flips the defensive posture from reactive to proactive. It's not about waiting to detect bad behavior—it's about blocking the behavior before it starts.The ThreatLocker approach stands out because it focuses on removing the traditional “heavy lift” often associated with Zero Trust implementations. Rob highlights how some organizations have spent years trying (and failing) to activate overly complex systems, only to end up stuck with unused tools and endless false positives. ThreatLocker's automation is designed to lower that barrier and get organizations to meaningful control faster.Modern Threats, Simplified DefensesAs AI accelerates the creation of polymorphic malware and low-code attack scripts, Zero Trust offers a counterweight. Deny-by-default policies don't require knowing every new threat—just clear guardrails that prevent unauthorized activity, no matter how it's created. Whether it's PowerShell scripts exfiltrating data or AI-generated exploits, proactive controls make it harder for attackers to operate undetected.This episode reframes Zero Trust from an overwhelming project into a series of achievable, common-sense steps. If you're ready to hear what it takes to stop chasing false positives and start building a safer, more controlled environment, this conversation is for you.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, zero trust, cybersecurity, visibility, access control, proactive defense, ai threats, policy automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

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The cybersecurity workforce shortage isn't a new problem—but according to Jamie Norton, Board Director at ISACA, it's one that's getting worse. In this on-location conversation during RSAC Conference 2025, Norton shares how ISACA is not only acknowledging this persistent gap but actively building pathways to close it, especially for early-career professionals.While many know ISACA for its certifications and events, Norton emphasizes that the organization's mission goes much deeper—supporting digital trust through education, community, and career development. One key area of focus: helping individuals navigate every phase of their professional journey, from new graduates to seasoned leaders. That includes new offerings like the Certified Cyber Operations Analyst (CCOA) credential, designed specifically to meet the growing demand for technical, hands-on skills in security operations roles.What's driving this shift? Norton points to employer demand for candidates who can walk into SOC and technical analyst roles with practical experience. The CCOA was created based on feedback from ISACA's 185,000+ global members and a wide network of hiring organizations, all highlighting the same pain point: early-stage roles are difficult to fill, not because people aren't interested, but because too many can't prove their skills in ways hiring managers understand.ISACA's response is both strategic and community-driven. Certification development is rooted in large-scale data analysis and enhanced by input from members around the world, ensuring each program reflects real-world needs. At the same time, ISACA recognizes that certifications alone don't create confidence. Community and mentorship matter—especially for those struggling with imposter syndrome or breaking into the field from non-traditional backgrounds.Looking ahead, ISACA is investing in career journey tools, AI-focused certifications, and guidance for post-quantum readiness—all while continuing to support members through local chapters and global programs.For those hiring, job-seeking, or guiding others into the field, this episode offers a grounded, forward-looking view into how one organization is equipping the cybersecurity workforce for the work that matters now—and what's coming next.Learn more about ISACA: https://itspm.ag/isaca-96808Note: This story contains promotional content. Learn more.Guest: Jamie Norton, Director Board of Directors, ISACA | https://www.linkedin.com/in/jamienorton/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:jamie norton, sean martin, marco ciappelli, cybersecurity, certifications, workforce, skills, governance, community, careers, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

When it comes to cybersecurity, corporate executives are often the most targeted individuals—but their greatest vulnerabilities may lie beyond the office walls. In this episode recorded live at RSAC Conference 2025, Dr. Chris Pierson, Founder and CEO of BlackCloak, joins hosts Sean Martin and Marco Ciappelli to unpack why digital executive protection is now a business necessity, not a luxury.Dr. Pierson—a former two-time CISO, DHS cybersecurity advisor, and chief privacy officer—explains how BlackCloak addresses a long-ignored problem: the personal digital exposure of high-profile individuals and their families. From compromised home networks and identity theft to impersonation scams powered by deepfake technology, today's cyber threats easily bypass corporate defenses by exploiting softer targets at home.Digital Protection That Mirrors Physical SecurityJust as companies rely on third-party providers for health insurance or physical executive protection, Dr. Pierson advocates for a dedicated, privacy-conscious solution for securing personal digital lives. BlackCloak functions as a concierge-style service, guiding individuals through essential steps like securing high-risk accounts, managing privacy settings, shrinking their attack surface, and implementing a modern, multifactor verification system to prevent impersonation attacks.A Framework for ActionAt RSAC, Dr. Pierson unveiled BlackCloak's Digital Executive Protection Framework—a practical tool that includes 14 tenets and over 100 specific actions to assess and improve personal digital security maturity. The goal: help organizations prioritize what matters most. Instead of trying to secure every account or device equally, the framework focuses attention on high-value targets like banking credentials, communication platforms, and personal data exposed via data brokers.From Deepfakes to Real-World ConsequencesPierson also highlights the alarming growth of AI-powered impersonation attacks. With 42% of surveyed CISOs reporting executive-targeted deepfake incidents, and financial losses climbing, companies must think differently. It's not just about technology—it's about trust, relationships, and verification at every level of communication.This episode sheds light on how executive protection is evolving—and why your organization should consider extending its security strategy beyond the boardroom. To see how BlackCloak is redefining protection for the C-suite and their families, listen to the full episode.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content. Learn more.Guest: Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/ ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, chris pierson, cybersecurity, privacy, deepfakes, identity, executives, framework, protection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...

Storage often sits in the background of cybersecurity conversations—but not at Infinidat. In this episode, Eric Herzog, Chief Marketing Officer of Infinidat, joins Sean Martin to challenge the notion that storage is simply infrastructure. With decades of experience at IBM and EMC before joining Infinidat, Herzog explains why storage needs to be both operationally efficient and cyber-aware.Cyber Resilience, Not Just StorageAccording to Herzog, today's enterprise buyers—especially those in the Global Fortune 2000—aren't just asking how to store data. They're asking how to protect it when things go wrong. That's why Infinidat integrates automated cyber protection directly into its storage platforms, working with tools like Splunk, Microsoft Sentinel, and IBM QRadar. The goal: remove the silos between infrastructure and cybersecurity teams and eliminate the need for manual intervention during an attack or compromise.Built-In Defense and Blazing-Fast RecoveryThe integration isn't cosmetic. Infinidat offers immutable snapshots, forensic environments, and logical air gaps as part of its storage operating system—no additional hardware or third-party tools required. When a threat is detected, the system can automatically trigger actions and even guarantee data recovery in under one minute for primary storage and under 20 minutes for backups—regardless of the dataset size. And yes, those guarantees are provided in writing.Real-World Scenarios, Real Business OutcomesHerzog shares examples from finance, healthcare, and manufacturing customers—one of which performs immutable snapshots every 15 minutes and scans data twice a week to proactively detect threats. Another customer reduced from 288 all-flash storage floor tiles to just 61 with Infinidat, freeing up 11 storage admins to address other business needs—not to cut staff, but to solve the IT skills shortage in more strategic ways.Simplified Operations, Smarter SecurityThe message is clear: storage can't be an afterthought in enterprise cybersecurity strategies. Infinidat is proving that security features need to be embedded, not bolted on—and that automation, integration, and performance can all coexist. For organizations juggling compliance requirements, sprawling infrastructure, and lean security teams, this approach delivers both peace of mind and measurable business value.Learn more about Infinidat: https://itspm.ag/infini3o5dNote: This story contains promotional content. Learn more.Guest: Eric Herzog, Chief Marketing Officer, Infinidat | https://www.linkedin.com/in/erherzog/ResourcesLearn more and catch more stories from Infinidat: https://www.itspmagazine.com/directory/infinidatLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, eric herzog, storage, cybersecurity, automation, resilience, ransomware, recovery, enterprise, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this On Location Brand Story episode, Sean Martin speaks with Hugh Njemanze, Founder and CEO of Anomali, who has been at the center of cybersecurity operations since the early days of SIEM. Known for his prior work at ArcSight and now leading Anomali, Hugh shares what's driving a dramatic shift in how security teams access, analyze, and act on data.Anomali's latest offering—a native cloud-based next-generation SIEM—goes beyond traditional detection. It combines high-performance threat intelligence with agentic AI to deliver answers and take action in ways that legacy platforms simply cannot. Rather than querying data manually or relying on slow pipelines, the system dynamically spins up thousands of cloud resources to answer complex security questions in seconds.Agentic AI Meets Threat IntelligenceHugh walks through how agentic AI, purpose-built for security, breaks new ground. Unlike general-purpose models, Anomali's AI operates within a secure, bounded dataset tailored to the customer's environment. It can ingest a hundred-page threat briefing, extract references to actors and tactics, map those to the MITRE ATT&CK framework, and assess the organization's specific exposure—all in moments. Then it goes a step further: evaluating past events, checking defenses, and recommending mitigations. This isn't just contextual awareness—it's operational intelligence at speed and scale.Making Security More Human-CentricOne clear theme emerges: the democratization of security tools. With Anomali's design, teams no longer need to rely on a few highly trained specialists. Broader teams can engage directly with the platform, reducing burnout and turnover, and increasing organizational resilience. Managers and security leaders now shift focus to prioritization, strategic decision-making, and meaningful business conversations—like aligning defenses to M&A activity or reporting to the board with clarity on risk.Real-World Results and Risk InsightsCustomers are already seeing measurable benefits: an 88% reduction in incidents and an increase in team-wide tool adoption. Anomali's system doesn't just detect—it correlates attack surface data with threat activity to highlight what's both vulnerable and actively targeted. This enables targeted response, cost-effective scaling, and better use of resources.Learn more about Anomali: https://itspm.ag/anomali-bdz393Note: This story contains promotional content. Learn more.Guest: Hugh Njemanze, Founder and President at Anomali | https://www.linkedin.com/in/hugh-njemanze-603721/ResourcesLearn more and catch more stories from Anomali: https://www.itspmagazine.com/directory/anomaliLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, hugh njemanze, siem, cybersecurity, ai, threat intelligence, agentic ai, risk management, soc, cloud security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Sean Martin catches up with Brian Dye, CEO of Corelight, to explore a recurring truth in cybersecurity: attackers adapt, and defenders must follow suit. In this episode, Dye lays out why traditional perimeter defenses and endpoint controls alone are no longer sufficient—and why it's time for security teams to look back toward the network for answers.Beyond the Perimeter: Visibility as a Force MultiplierAccording to Dye, many organizations are still relying on security architectures that were top-of-the-line a decade ago. But attackers have already moved on. They're bypassing endpoint detection and response (EDR) tools, exploiting unmanaged devices, IoT, and edge vulnerabilities. What's left exposed is the network itself—and that's where Corelight positions itself: providing what Dye calls “ground truth” through network-based visibility.Rather than rearchitecting environments or pushing intrusive solutions, Corelight integrates passively through out-of-line methods like packet brokers or traffic mirroring. The goal? Rich, contextual, retrospective visibility—without disrupting the network. This capability has proven essential for responding to advanced threats, including lateral movement and ransomware campaigns where knowing exactly what happened and when can mean the difference between paying a ransom or proving there's no real damage.Three Layers of Network InsightDye outlines a layered approach to detection:1. Baseline Network Activity – High-fidelity summaries of what's happening.2. Raw Detections – Behavioral rules, signatures, and machine learning.3. Anomaly Detection – Identifying “new and unusual” activity with clustering math that filters out noise and highlights what truly matters.This model supports teams who need to correlate signals across endpoints, identities, and cloud environments—especially as AI-driven operations expand the attack surface with non-human behavior patterns.The Metrics That MatterDye points to three critical success metrics for teams:• Visibility coverage over time.• MITRE ATT&CK coverage, especially around lateral movement.• The percentage of unresolved cases—those embarrassing unknowns that drain time and confidence.As Dye shares, organizations that prioritize network-level visibility not only reduce uncertainty, but also strengthen every other layer of their detection and response strategy.Learn more about Corelight: https://itspm.ag/coreligh-954270Note: This story contains promotional content. Learn more.Guest: Brian Dye, Chief Executive Officer, Corelight | https://www.linkedin.com/in/brdye/ResourcesLearn more and catch more stories from Corelight: https://www.itspmagazine.com/directory/corelightLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, brian dye, network, visibility, ransomware, detection, cybersecurity, soc, anomalies, baselining, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Eric sits down with Åsa Borg, the Chief Marketing & Commercial Operations Officer at Polestar, the Swedish electric performance car brand that's challenging the automotive industry. Since launching in 2017, Polestar has rapidly expanded to 27 markets globally with their lineup of electric vehicles. Åsa brings her wealth of experience from 20 years at Volvo Cars to this challenger brand, offering unique insights on the difference between marketing for an established brand versus building one from scratch.One of the key takeaways from this conversation is how Polestar approached sustainability—making it core to their brand identity rather than just a marketing message. Åsa shares that transparency is a fundamental value for Polestar, especially in an industry that has historically hidden its environmental impact. We also dive into their decision to bring creative and media capabilities in-house, which has allowed for greater consistency, speed, and control over their brand expression across all 27 markets. Another fascinating aspect of our discussion explores how AI is being integrated into their marketing operations, from improving translation to maintaining brand tonality across markets. If you're interested in automotive marketing, sustainability branding, or building in-house creative capabilities, this episode is packed with valuable insights!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fSEW2Vl2Sf8  

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

Trying to do all the things in your business? It's probably the exact thing keeping you stuck.In this no-fluff convo with digital marketing unicorn Emily Reagan, we pull back the curtain on what actually happens behind the scenes of successful businesses (spoiler: it involves help!). Emily dishes out real talk on the mindset shifts, money moves, and hiring strategies that freed her up to grow her business—and help others do the same.You'll walk away from this episode knowing exactly why clinging to your DIY badge of honor might be holding you back, and how to fix it.Emily Reagan is a mom of four, former military spouse, sheepadoodle owner and jill-of-all-trades when it comes to digital marketing and techie skills. She's worked behind the scenes as a freelance digital marketer with many creatives, copywriters, and coaches to grow, nurture, and monetize their online audiences.She's the founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup where she helps women advance their digital marketing skills and services to become booked-out, in-demand unicorn digital marketing assistants (and beyond).TAKEAWAYS:Hiring help isn't just about time. It's a smart business strategy that increases your capacity to grow and scale.Outsourcing can start small (think: house cleaning or bookkeeping) and still make a big impact on your business and peace of mind.Building a supportive team means finding specialists who align with your business goals and can hit the ground running, without you micromanaging every step.Letting go of perfection and control is tough, but it's the secret sauce to sustainable growth.RESOURCES: Visit the blog post that goes along with this episode for more resourcesHire one of Emily's UnicornsDownload Emily's How To Hire A Virtual Assistant GuideSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com