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A.I. large language models are prompt, attentive, positive and frictionless—in short, much easier to deal with than humans with their own needs, wants, and moods.But, as long as humans aren't social creatures by nature, this should be fine, right?Guest: Sherry Turkle, licensed clinical psychologist and the founding director of MIT's Initiative on Technology and Self.Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.Podcast production by Evan Campbell, Madeline Thames-Ducharme, Patrick Fort and Micah Phillips.Paige Osburn is the senior supervising producer of What Next and What Next TBD. Hosted on Acast. See acast.com/privacy for more information.
In this bonus episode of Selective Ignorance, Mandii B, A-King, and Jason “Jah” Lee are joined by special guest Soop from the Selective Ignorance Classmates Discord for a deep dive into TV, movies, reboots, streaming, AI, and pop culture. The crew kicks things off with a spoiler warning [ 00:00 ] before briefly revisiting the Converse controversy and boycott culture [ 01:00 ] and debating whether voting can create more meaningful change than consumer boycotts [ 04:18 ]. From there, they get into the buzz around Black television reboots [ 05:44 ], LionessSeason 3 [ 08:43 ], its Aaliyah twist [ 09:36 ], dating people with dangerous careers [ 11:06 ], kids knowing more than their parents realize [ 12:20 ], and Joe choosing revenge [ 14:55 ]. They discuss potential spin-offs and Taylor Sheridan’s expanding television universe [ 18:47 ], rate the season and its flashbacks [ 21:48 ], then move into DC’s Lanterns and its timeline jumps [ 24:28 ] and Green Lantern casting [ 25:31 ]. The conversation shifts to the troubled Blade reboot [27:12 ], race and Terrence Howard [ 30:18 ], Denzel Washington joining the Black Panther universe [ 31:55 ], The Hunger Games [ 35:52 ], and the movies and shows they’d personally like to see rebooted [ 40:17 ]. The nostalgia leads to Short Circuit and Johnny Five as the crew jokes about old-school movies accidentally warning us about artificial intelligence [ 44:14 ], why they’re polite to ChatGPT [ 46:11 ], AI stalkers [ 46:47 ], and a particularly wild robot-vibrator future [ 47:00 ]. They make plans for a Marvel field trip [ 47:55 ], confess their binge-watching habits [ 48:13 ], discuss the Friday the 13th prequel Crystal Lake [ 49:19 ], tease a Theranos documentary conversation [50:09 ], and share their favorite A24 projects [ 52:39 ] before giving some The Drop shoutouts [ 52:50 ]. The crew reacts to P-Valley entering its final season [ 53:47 ], debates increasingly short TV seasons [ 54:16 ], reflects on Ice-T’s dream career [ 55:10 ], and traces the origins of Fight Land and Power [ 56:04 ]. Finally, Mandii reveals she’s watching The Wire [ 58:16 ], sparking the inevitable The Wire versus Snowfall conversation [ 01:00:06 ], before the crew plugs Patreon and Discord [ 01:02:12 ], calls out the community [ 01:02:42 ], and closes with final credits [ 01:05:34 ]. No Holes Barred: A Dual Manifesto Of Sexual Exploration And Power” w/ Tempest X! Sale Link Follow the host on Social MediaMandii B Instagram/X @fullcourtpumps Follow the crew on Social Media @itsaking @mrhiphopobama Follow the show on Social MediaInstagram @selectiveignorancepodTiktok @selective.ignoranceX/Twitter @selectiveig_podSee omnystudio.com/listener for privacy information.
A.I. large language models are prompt, attentive, positive and frictionless—in short, much easier to deal with than humans with their own needs, wants, and moods.But, as long as humans aren't social creatures by nature, this should be fine, right?Guest: Sherry Turkle, licensed clinical psychologist and the founding director of MIT's Initiative on Technology and Self.Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.Podcast production by Evan Campbell, Madeline Thames-Ducharme, Patrick Fort and Micah Phillips.Paige Osburn is the senior supervising producer of What Next and What Next TBD. Hosted on Acast. See acast.com/privacy for more information.
While more stories of AI agents going rogue surface nearly every day, the messaging urging consumers to use AI agents to make life and work easier is not dying down. And this is all happening amidst a conversation about AI doom. How do we make sense of it all? Deputy tech and media editor Sam Schechner, cybersecurity reporter Bob McMillan and personal tech columnist Nicole Nguyen hash it out. Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Tim opens with a broad question: a few years after ChatGPT hit the public consciousness, where does Shawn stand on what AI is, how it's useful, how it isn't, and what it means for writing and editing?Shawn's answer comes from the three years he spent on Mentoring the Machines with John Vervaeke, author of Awakening from the Meaning Crisis. Rather than start with AI, he starts with technology itself and builds up from there. The episode is less a list of tips than a map, and by the end it lands on a clear claim: AI is an algorithmic system that simulates the heuristics, principles, and stories of its programmers, and it has zero understanding of myth.Topics covered:Three kinds of technology: external (the shovel), shared or "nomo" technology (the idea of the shovel passed between people), and psychotechnology (the capacity to think up the shovel in the first place)Algorithms, heuristics, and principles, and why each one maps to a human capacity we use every day without noticingWhy a theory is really a limitation, and how innovation (Newton to Einstein) pushes the limit outwardStory as the integration of algorithms, heuristics, and principles, and myth as the larger cycle that story sits insideWhat myth actually means, why Tim got corrected for misusing it in an email, and why "it's just a myth" is a sign the language has been degradedArtifact versus artifice: the recorded thing versus the capacity that made it, and how the two combine into artThe Odyssey, Scylla and Charybdis, and why a story whose circumstances never happened can still be a higher form of truth than a recordWhy the "AI will destroy us" story and the "AI will let us drink pina coladas forever" story are both agendas, and what to look for when a story is all chaos or all orderTim's internet-in-the-'90s comparison, and whether AI is fundamentally different from past technologiesComputational versus conscious systems: why speed and scale may never cross the threshold to consciousness, and why the only real test would be an original artifactShawn's definitions of consciousness (attention, awakening, awareness, affordance, attunement, agreement, alignment, at-onement), and why the machines don't careFaith as a practical problem rather than a religious claim, and why you need the artifice of falsity to reach the artifact of truthBooks referencedMentoring the Machines by Shawn Coyne and John VervaekeAwakening from the Meaning Crisis by John VervaekeThe OdysseyLinksSign up for the Story Grid newsletter at StoryGrid.comMentoring the Machines
A.I. large language models are prompt, attentive, positive and frictionless—in short, much easier to deal with than humans with their own needs, wants, and moods.But, as long as humans aren't social creatures by nature, this should be fine, right?Guest: Sherry Turkle, licensed clinical psychologist and the founding director of MIT's Initiative on Technology and Self.Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.Podcast production by Evan Campbell, Madeline Thames-Ducharme, Patrick Fort and Micah Phillips.Paige Osburn is the senior supervising producer of What Next and What Next TBD. Hosted on Acast. See acast.com/privacy for more information.
AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like ChatGPT simply as a search engine and start building customized AI agents that can save time, improve customer communication, and streamline daily operations .
Being wrong can be just as useful as being right, especially when you have a decade of predictions, opinions, and business lessons to look back on. In this episode, I revisit more than a decade of my own thinking to explore where I got things wrong, what changed my mind, and which ideas have held up over time. Listen in as I look back at why I underestimated paid traffic, expected more sellers to leave Amazon, and overestimated the potential of ChatGPT advertising. I also revisit the ideas I believe I got right, including the value of building smaller, trusted communities and creating a business that doesn't require the founder to be a superhero. You'll hear what these lessons have taught me about sustainable growth, long-term business ownership, and building a business you actually want to run for years to come. You can find show notes and more information by clicking here: https://tinyurl.com/yc5cd2m2 Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Facebook whistleblower Frances Haugen wrote a memoir of her time at Facebook, during which she leaked documents to The Wall Street Journal to shed light on what (and when) Facebook knew about the potential harms of its algorithms. The memoir is now part of the basis for “The Social Reckoning,” a film designed as a follow up to “The Social Network.” Frances Haugen herself explains how the world of AI is different from that of social media, and the role big tech can play in self regulation on both. Plus, former MTV CEO Michael Wolf discusses the $110B merger of Paramount Warner Bros, expected to close soon, Anthropic's IPO could be coming before Thanksgiving, and OpenAI's ChatGPT wants to help you shop. Frances Haugen - 15:12Michael Wolf - 28:25 In this episode:Joe Kernen, @JoeSquawkBecky Quick, @BeckyQuickAndrew Ross Sorkin, @andrewrsorkinKatie Kramer, @Kramer_Katie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Sean asks ChatGPT for it's best bets for the weekend, they both decide on if they agree or disagree with its best bets.
Nick Caserio gives his opinions on what Dallas does well on both ends of the ball, Sean & Seth agree or disagree? Sean asks ChatGPT for it's best bets for the weekend, they both decide on if they agree or disagree with its best bets.
If Then | News on technology, Silicon Valley, politics, and tech policy
A.I. large language models are prompt, attentive, positive and frictionless—in short, much easier to deal with than humans with their own needs, wants, and moods.But, as long as humans aren't social creatures by nature, this should be fine, right?Guest: Sherry Turkle, licensed clinical psychologist and the founding director of MIT's Initiative on Technology and Self.Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and across all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen.Podcast production by Evan Campbell, Madeline Thames-Ducharme, Patrick Fort and Micah Phillips.Paige Osburn is the senior supervising producer of What Next and What Next TBD.Need to set up your Slate Plus feed? If you subscribed through Slate.com, check out our FAQ at slate.com/podcastfaqs for easy instructions. Members subscribed via Apple Podcasts get automatic access—no setup required. Hosted on Acast. See acast.com/privacy for more information.
#FenceFam... I like this. I like this alot. Listen in to me answering questions that ChatGPT asked to get a rise out of me. Part two coming. This was fun, and I don't hold back... Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply: Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts FB Group Stain and Seal Expert's Staining University Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/
Amazon is blocking nearly every AI shopping agent, starting with Perplexity. Rick Watson and Jessica Lesesky go through Goldman Sachs' 64-page report on agentic commerce, which opens on Amazon's blocking and includes a section on agent liability that is labeled TBD.Rick reads the blocking as a negotiating position, the same move Amazon made with Buy With Prime and Shopify. Jess thinks Amazon is right to keep agents out and points to Meta's record on account security as a reason to be careful about handing any agent your cards. Shopify and Walmart are going the other direction, though nobody is reporting what Walmart actually sells inside ChatGPT.They also cover who is on the hook when an agent buys something it shouldn't have, and what happens to retail media, a $170B business last year, when the shopper reading the page is a bot that never sees an ad.The back half is about Oreos. Mondelez found its cookies came up in about 10% of AI cookie recommendations, brought in AEO and GEO firms, and now shows up around 70% of the time according to the Goldman research. Rick and Jess also disagree on whether you separate the cookie before eating it. For brands that aren't showing up in agent results, part of the fix is technical work on their own sites, and some are blocking agents they don't know about.This episode is sponsored by Avalara.
Welcome to the Singularity, where the future arrives faster than your software updates. In this live debut, Matt McDonagh, a tech investor with 15 years in machine learning, explains how we got here. He starts with Alan Turing's famous test and the AI winters, then moves through Deep Blue, AlphaGo, the transformer breakthrough and the ChatGPT moment. Next, Matt explains why AI isn't only a computer story. He calls it an all of economy story, powered by electricity, nuclear, rare earths, copper and a lot of very busy nerds. He takes on job loss fears and the data center psyop. He also explains why he sees AI as a weapon of mass decentralization for everyday people ready to learn, experiment, build and evolve. Along the way: recursive self improvement, synthetic data, simulation theory, AGI versus ASI, and a helpful little AI fox named Ember Fang. New episodes every Thursday at 8pm Eastern.
Mazel Morons! We're back with another topical episode. Ben is spending time in Florida where the toads can kill your dogs, ChatGPT is talking to us like our bro, and we pick our names as women. Then, Madonna at the VMAs, Josh's new show Sweet Deceit (or Sweet to Eat according to Ben), Ben and Claudia expecting baby number two, and getting fit in Florida. What are ya nuts?! Love ya! Write us! Send your messages to goodguyspodcast1@gmail.com Follow us on Instagram and TikTok! Sponsors: IM8 — Go to im8health.com/goodguys and use code GOODGUYS for a free welcome kit, five free travel sachets, plus 10% off your order. Ro Body — Go to ro.co/goodguys to see if you qualify. Safety information at ro.co/safety. POM Tea — Go to pomwonderful.com to find recipes and learn more about POM Wonderful. Whatnot — Download Whatnot today and get $20 off your first purchase. Search Whatnot in the app store, sign up, and start finding deals. Terms apply. Cozy Earth — Head to cozyearth.com and use code GOODGUYS for up to 20% off home and sleepwear. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media. Learn more about your ad choices. Visit megaphone.fm/adchoices
Over the last year, major AI developers have seen users asking their chatbots for help designing bioweapons. Now, a new wave of new biosecurity companies is using that exact same technology to build a defense system. WSJ reporter Georgia Wells joins us to tell us about Red Queen Bio and how its technology works. Isabelle Bousquette, a reporter for the Wall Street Journal Leadership Institute, hosts. A quick update: We're on a new schedule! Starting today, we'll be bringing you a single, in-depth interview about what's happening in tech, every weekday morning. Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The next 12 months of AI leaked. Kinda. For the past 90ish days, we've been quietly collecting evidence of what's next.1,030 saved posts. 90 Podcasts. Countless conversations. Every model drop, every leak, every quiet product update the big labs hoped you'd scroll past.Then we connected the dots.What came out the other side: 19 calls on where AI goes over the next 12 months. And some of them are uncomfortable.We're walking through all 19. Bring your team's AI roadmap. You'll want to edit it.
Artificial intelligence can write poetry, generate images, diagnose patterns in enormous datasets, and carry on a remarkably human-sounding conversation. But what is actually happening inside the machine? In the second episode of our series on AI & human flourishing, we trace the history of artificial intelligence from Alan Turing and early rule-based computers through machine learning, Deep Blue, AlphaZero, and the arrival of ChatGPT and other large language models with technology and computer science experts to help us understand what changed along the way. Then we look under the hood of a large language model. What are tokens, vectors, and transformers? How can a machine trained to predict the next word produce such astonishing results? Ultimately posing the question of whether understanding the machinery changes the way we think about what AI is—and what it isn't. Theme song and credits music by Breakmaster Cylinder. Other music in this episode by Ricky Bombino, Chill Cord, High Street Music, & Immersive Music, courtesy of Shutterstock, Inc. The views expressed by guests are their own and do not necessarily reflect the views of the institutions or organizations with which they are affiliated. Additional Resources Read the Pope's Encyclical on AI Joint Statement on AI & Ethics Learn about Faith, Work, Tech Learn about the DELTA Program For more interviews and faith baed conversation on AI check out the podcast Belief in the Future
She's Just Getting Started - Building a business you truly love!
I hired an AI employee for my business today, and I have to tell you what happened - hint, it's been AMAZING ALREADY!If you've been watching all the AI talk and wondering what it all means for your business, this one's for you. I break down the difference between an assistant, an employee, and a teammate, and which one actually helps a you build a successful business!Listen here and grab the show notes: https://podcast.shesjustgettingstarted.com/364
Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn't really changed? Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren't disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Codex https://openai.com/codex/ Opus 5.5 https://www.anthropic.com/claude-opus-5-5 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Ken ribs Lima for running his Bay Village Men's Club speech through ChatGPT Premium, which flagged his best jokes and budgeted 45 seconds to a minute for laughter. They swap stories about bombing on stage before playing Todd Monken's take on primetime games. Then they ask whether a win over the Steelers could finally win fans over on Deshaun Watson.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle.
Anthropic repousse son IPO d'un mois. OpenAI renonce à la bourse pour 2026. Derrière ces reports, deux crises distinctes, et aucune n'est celle qu'on croit.Le dumping chinois a fracturé les projections de revenus des modèles frontières. La valeur glisse vers l'infrastructure. Et pendant que les leaders de l'IA concurrencent les bons du Trésor américain pour capter la dette mondiale, leurs pertes projetées approchent les 278 milliards d'ici 2030.Si l'un d'eux vacille, c'est toute la chaîne qui s'effondre, et personne ne sait encore qui sera en mesure de payer.===================⏱️ DANS CET ÉPISODE :===================00:00 — Sommaire04:15 — Anthropic et OpenAI repoussent leur IPO : pourquoi maintenant ?07:06 — Prudence ou stratégie : le vrai motif du report08:59 — [Sponsor] : Bitdefender, ne soyez plus victime des hackers !10:18 — Rester privé : le bouclier ultime contre les marchés13:24 — Le dumping chinois fracture le business model de l'IA15:55 — Dario prépare-t-il sa défense avant le prochain procès ?18:53 — Les fondateurs d'Anthropic veulent garder le contrôle22:04 — La valeur migre des modèles vers l'infrastructure25:11 — L'IA concurrence les bons du Trésor américain27:46 — Ces boîtes seront-elles jamais rentables ?29:24 — Vendre l'intelligence ou ses fruits : le grand choix32:29 — OpenAI ou Anthropic en bourse : vous achetez ?==================
You want to host a retreat. Great. But please don't start by finding a gorgeous villa in Costa Rica and putting down a deposit. There is a lot that should happen first. In this solo episode of The Retreat Leaders Podcast, Shannon Jamail breaks down how to get started hosting retreats, based on what she has learned from leading and hosting more than 100 retreats and owning a retreat venue. And the first step isn't picking a location, creating an itinerary, or designing a logo. It's experiencing retreats yourself. Shannon walks through seven steps aspiring retreat leaders should take to move from "I want to host a retreat someday" to creating a retreat business that is intentional, profitable, and sustainable. You'll learn Shannon's 5 P's of retreat planning, why the first three come before Place and Price, how to build confidence before jumping into a multi-day retreat, why SEO and keyword research should happen earlier than most retreat leaders realize, and how to think beyond the retreat itself to create long-term relationships and recurring revenue. If you're wondering how to start hosting retreats, this is where to begin. In This Episode You'll Learn Why you should attend a retreat before trying to lead one Why working behind the scenes at a retreat can make you a better retreat leader The first three P's you need to define: Person, Pain/Problem, and Promise How to identify exactly who your retreat is for Why your retreat should solve a specific problem instead of trying to appeal to everyone How to create a clear retreat promise Why keyword research and SEO belong at the beginning of your retreat marketing strategy How to build confidence through workshops and smaller experiences before hosting multi-day retreats How to choose a retreat location that makes sense for your guest How to calculate retreat pricing based on real numbers and profit Legal considerations including contracts, waivers, and insurance Why your business strategy shouldn't end when the retreat does How coaching, masterminds, memberships, and other offers can create sustainable revenue after a retreat The 7 Steps to Start Hosting Retreats 1. Attend a RetreatBefore you lead one, experience one. Attend more than one if you can, but at minimum, attend one as a guest. Pay attention to the experience, not just the itinerary. What worked? What didn't? How did the leader make you feel? What happened before you arrived and after you left? 2. Work a Retreat Don't let pride get in the way of experience. Some of the best retreat leaders (hell business leaders) started behind the scenes. Volunteer. Assist. Check people in. Help with food. Carry bags. Clean up. See what actually goes into creating a retreat when you're not the person sitting in the workshop. Wanna work one of our retreats? Start here: https://mindbodycomplete.com/work-exchange-program/ 3. Start With the First 3 P's Before all the pretty stuff: PERSON: Who exactly is this retreat for? I mean exactly. PAIN/PROBLEM: What is happening in their life that makes them need this experience? PROMISE: What will you help them experience, change, discover, or accomplish, and why are YOU the person to help them? How will they be different after attending your retreat? If you can't clearly answer those questions, you're not ready to build the retreat yet. 4. Build Your Keyword + SEO Strategy Don't wait until your retreat is finished to ask how you're going to market it. Research what your PERSON is actually searching for. Google. ChatGPT. YouTube. Pinterest. Build your retreat language around the words your potential guests use, not simply the words you like. 5. Build Your Confidence You don't have to start with a five-night international retreat. Start with a workshop. Then a half-day experience. Then a full day. Then a weekend. Build your ability to facilitate, manage a group, hold space, troubleshoot, and lead before dramatically increasing the complexity. 6. Add PLACE + PRICE + LEGAL Once the first three P's are clear and while you're building confidence, start working on the other two. PLACE: Where should this retreat happen based on your guest, your promise, accessibility, experience, and budget? PRICE: What does this retreat ACTUALLY cost, and what do you need to charge to make a real profit? Not revenue. Profit. This is also when contracts, waivers, insurance, cancellation policies, vendor agreements, and other legal and risk considerations become critical. 7. Build the Post-Retreat Plan Before the Retreat Your retreat shouldn't be the end of the relationship. Ask: What happens next? Could guests move into coaching? A mastermind? A membership? Another retreat? An ongoing community? A retreat can create transformation and revenue today while also becoming the beginning of a much longer customer relationship. Key Takeaways Don't Start With Place This is one of the biggest mistakes new retreat leaders make. They fall in love with a location and then try to build a retreat around it. Start with the person. Your Retreat Needs a Problem and a Promise "Come relax with us" isn't enough. Why does your person need this retreat, and what are you promising to help them move toward? Marketing Starts Before Your Landing Page Keyword strategy isn't something you add after you've built your retreat. What people are searching for can help shape your positioning, messaging, content, and offer from the beginning. You Don't Have to Start Big Confidence comes from experience. There is nothing wrong with leading 12 people through an incredible three-hour workshop before asking 20 people to fly across the world with you. Revenue Isn't Profit A $50,000 retreat that costs $48,000 to produce isn't a $50,000 success story. Know your numbers. Think Beyond Checkout A profitable retreat business isn't necessarily built by hosting more and more retreats. The retreat can become the entry point into a much larger business ecosystem. The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Get your retreat Audited. My two favorite social media tools: Metricool and ManyChat Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------------- TIMESTAMPS Introduction to Hosting Retreats (00:00:02) Shannon Jamail introduces the podcast and the episode's topic: how to start hosting retreats when you don't know where to start. Step 1: Attend a Retreat (00:01:11) The first step is to experience retreats as a guest to understand what you like, what you don't, and what's important. Step 2: Work at a Retreat (00:05:03) Gain behind-the-scenes experience by volunteering or working at a retreat to learn the operational side of hosting. Step 3: Do the Pre-Work (00:07:09) Define your ideal guest (person), their struggles (pain), and how your retreat will transform them (promise). Step 4: Build a Marketing Strategy (00:10:56) Develop a keyword and SEO strategy based on your pre-work to create content for your landing page, social media, and blogs. Step 5: Build Your Confidence (00:15:23) Start with smaller events like workshops or day retreats to build confidence in your execution, pricing, and ability to sell out. Step 6: Place, Price, and Legal (00:20:13) Choose a location you're comfortable with, price for profit, and ensure you have legal essentials like waivers, contracts, and insurance. Step 7: Create a Post-Retreat Plan (00:22:51) Develop a plan to nurture your relationship with guests after the retreat, including follow-up offers and creating an alumni community.
#FenceFam... I like this. I like this alot. Listen in to me answering questions that ChatGPT asked to get a rise out of me. Part two coming. This was fun, and I don't hold back... Cheers! Remember to like, share, comment and REVIEW! The Fence Industry Podcast Links: IG @TheFenceIndustryPodcast FB @TheFenceIndustryPodcastWithDanWheeler TikTok @TheFenceIndustryPodcast YouTube @TheFenceIndustryPodcastWithDanWheeler Visit TheFenceIndustryPodcast.com Email TheFenceIndustryPodcast@gmail.com Central Fence Supply: Visit centralfencesupply.com Gopherwood & Expert Stain and Seal IG @stainandsealexperts FB @ExpertProfessionalWoodCare YouTube @Stain&SealExperts FB Group Stain and Seal Expert's Staining University Visit RealGoodStain.com Visit Gopherwood.us Log Cabin Fence IG @Log_Cabin_Fence FB @LogCabinFence Visit LogCabinFence.com Elite Technique Visit https://www.getelitetechnique.com/ Greenwood Fence Visit https://greenwoodfence.com/ Ozark Fence & Supply promo code: TFIP15 for 15% off! Visit https://www.ozfence.com/ Benji with Clever Fox for all your FENCE website, SEO & marketing needs! Visit https://www.cleverfox.online/ Stockade Staple Guns Visit https://www.stockade.com/us/ mySalesman Visit mySalesman.com Orlando Hinge Company Visit swanhinge.com The Fence Industry Podcast is Produced by CleverFox.Online https://www.cleverfox.online/
Is shadow AI quietly creating risk inside your business?
Jay Berkowitz, Founder and CEO of Ten Golden Rules, helps law firms implement the Law Firm Success Formula to attract qualified prospects, convert more opportunities, and build five-star operations. Driven by a strong desire to win, Jay applies his competitive nature to helping clients rank higher, sign more cases, earn stronger reviews, and generate valuable referrals. In this conversation, Jay introduces The AI Visibility Optimization Framework—Collect Prospect FAQs, Publish Answers Regularly, Become an Expert on Reddit & Quora, and Blog on Customer-Generated Topics. He explains how businesses can identify real customer questions from sales calls, intake conversations, and AI-generated transcripts, then answer them through videos, blogs, FAQs, and social content. Jay also discusses optimizing websites and Google Business Profiles, responding quickly and empathetically to inquiries, and delivering five-star service that generates reviews and referrals. He shares how referrals, conference speaking, webinars, podcasts, and high-value content drive agency growth and how EOS helped him develop leaders as the company expanded. — Implement the Law Firm Success Formula with Jay Berkowitz Good day. Steve Preda here with the Management Blueprint, and my guest today is Jay Berkowitz, the Founder and CEO of Ten Golden Rules, a two-time Inc. 5000 digital marketing agency that helps law firms generate more qualified leads and clients. Jay, welcome to the show. Thank you so much. Great to be here, Steve. So we already talked a little bit about it, but I was really curious about why you focus on law firms. There are so many marketing agencies out there, but I’ve never seen anyone that focused on such a narrow niche. And then I’m going to link it to my favorite question. So what is your personal Why, and how are you manifesting it in your Ten Golden Rules agency? And maybe there’s a connection to law firms as well? Well, I’ll start with my personal Why, and my personal Why is I really like to win. And I’ve done the StrengthsFinder and different psychology tests, and I’m in the top—whatever—one or five percentile of people who are competitive. And so I was competitive in sports, but I really want to do well in business, and I want my clients to do well. Like, I really, really hate it if my client’s not right at the top of Google and if my client’s not growing in more new cases signed every month. So that seems to be a really great fit for the business I’m in, which is helping clients with growth strategies, part of which is the marketing piece, getting new traffic to their website. Part of it is conversion, so we do a lot of work with our clients on getting a higher percentage of the folks who do show up to call, to click, to fill out a form. And then we work with their intake teams on converting those opportunities. And the final piece we work with them is really running a five-star operation—meaning that they’re getting more five-star Google reviews and getting more referrals from past clients and referral partners. So we do a lot of work in those three pieces of the business to help law firms grow, and I really want them to win because when they win, I win. Selfishly. No, I love it. I love it. So are you like an outsourced marketing department and marketing-sales department for these law firms? How do you see yourselves? What is the role that you fulfill? Yeah, I mean, we are a consulting agency. So first and foremost, we’re going to help them strategically figure out where to focus. And we have a fully functioning digital marketing agency, so we do websites and SEO and Local Services Ads and pay-per-click and social media and video and lots of AI. And then as a part of our consulting practice, we help with intake consulting that I mentioned before and five-star operations. And a big part of that is just finding the right partners because we’ll do high-level intake coaching and point out if they’re not answering the phone, if they’re not putting the right people on the phone, and then we’ll connect them with one of the top intake coaches in the legal industry. If their back end is a little rough and needs some help, there’s a number of partners. Like, for example, there’s a really great software called Case Status we recommend to all of our clients. And imagine Case Status is an app. So, like, when we all order an Uber or order food, we get updates. “Hey, your driver’s been selected. Your driver will be here in 10 minutes. Your driver’s waiting outside. Do you want to have a conversation with your driver? What temperature do you want?” And so there’s a great app called Case Status, which can manage the case in an app format that consumers are really used to. “Hey, we got your MRI booked, and here’s the location, and here’s the time. Don’t forget your MRI is tomorrow at 8:00 A.M. Here’s the location. If you can’t make the MRI, click here. Hey, we got your MRI. We forwarded it to the next surgeon,” in a case of a car accident. So using that software helps our firms get five-star Google ratings and lots more referrals, and that’s just one small piece of the pie. So within the niche of law firms, is this even a narrower niche of injury law firms that you work with? Yeah, it’s funny because when, as a business person, you go from working on 200 SIC codes and you pick one, “I’m only going to work with lawyers,” everybody always asks, like, “Which niche within the niche are you?” But by the nature of our business, 50% or 60% is personal injury, just because those guys are really invested in marketing. They spend a lot of time and money on it, and we’ve built a little reputation. But we also have estate firms and family lawyers, criminal attorneys, sex abuse lawyers, securities attorneys. So I always say 50% is personal injury and 50% is everybody else who deals with consumers. Because for the most part, the B2B lawyers, they’re not going to spend a lot on marketing. But we have done some beautiful websites for them. Very interesting. I have kind of a tangential question, but you may be able to help me answer it because I’m obviously wondering about it. I always see these billboards with the injury law firms promoting themselves, and I get if someone gets in a car accident and there’s a billboard above them, then it’s going to be an obvious thing for them to call, but it probably doesn’t happen that often. So how are these billboards so good for lawyers, or is it just a myth and they’re just wasting their money on it? No. I think the math is pretty compelling, and the average personal injury firm will make between $10,000 and $20,000 on average on cases. Then there will be one or two or three, what they call whales, every year. So a terrible incident where, like, a FedEx truck or a commercial vehicle hits a family and there’s serious injuries or death involved, and it’s a multimillion-dollar case. So the lawyers make a third of all the revenue that comes in on those cases, and they do a lot of work and they have a lot of expenses too. But when there’s millions of dollars at stake for just one case, these guys can afford the TV advertising, the billboard advertising, and the digital marketing that they do with us. So it’s not just a billboard. Yeah. Billboard is just a visible one. It’s basically the general idea that they do a lot of advertising because being top of mind is important. Yeah, for sure. And if, God forbid, someone you knew had an accident, you’d start noticing that every second ad on TV is also personal injury. Yeah. Yeah. That’s true. That’s true. So let’s talk about frameworks because that’s what this podcast is about. Business blueprints or concepts that you have developed, you observed, something that helps you make sense or streamline the ideas that you deal with in your business. Anything that comes to mind, something that can be explained in three to five steps? Yes. Well, I touched on it a little bit a minute ago, and we call it our Law Firm Success Formula. And the first part is attract, the second part is convert, and the third part is five-star operations. But I’ll spend a couple more minutes on it. So the attract piece is, first and foremost, you’ve got to have your website dialed in. You have to have a contemporary website. If your website’s more than five years old, it just sends a subtle, even subconscious message to folks that you’re not current, and the design times change over time. And also, Google’s functionality is going to change, or the functionality of your website, as it’s friendly to Google, particularly your mobile website, if it’s five years old, is not going to be the current best practice. And Google’s going to come and test your mobile website, and they’re going to send negative ratings back to the algorithm, and you’re going to show up less in the searches. Equally important is your Google Business Profile. And that’s your Google Maps address. And that has to be up-to-date and optimized and constantly updated with new content and blogs and videos and information and photos from your location because I always say that you don’t own your Google Maps, you lease it from Google, but it’s a second and very powerful web presence that a firm can have. So we do a lot of work on the websites, on the Google Maps, and there’s a whole SEO protocol around local SEO that surrounds the Google Maps listing and how you’re listed on your website and how you’re linked to by local businesses and the Chamber of Commerce and business associations and bar associations. And then the next piece is getting your message out there and optimizing for the AI. And so the AI today that’s important in my part of the business is the SEO AI, or a lot of us are calling it AEO, answer engine optimization. So a lot of the work we’re doing with our clients is answering questions on video, and those videos go on YouTube, and then we also use the video on a blog on the website. And you can use those videos throughout the internet, Facebook, LinkedIn, Twitter. Very importantly, add a video to your Google Maps every week. So we generally shoot a series of at least a dozen videos with the client every quarter and have them answer questions. Because again, when you’re asking questions of Google or ChatGPT or Claude, “Who’s the best car accident attorney if I was hit in an Uber?” So we literally answer that question, and the attorney will say, “One of the things I’m getting asked all the time now is, who’s the best car accident attorney if I’m hit in an Uber? Do I need a car accident attorney?” And they’ll go on to answer that question, but literally, we put the question in the video. The question goes on their blog, goes on their website, goes on their Facebook, their Twitter. So it’s a very effective strategy to target the AEO, or the answer engine optimization. And by the way, there’s a couple other pieces that are very important to come up in the AI. So number one is answering questions. Number two is becoming an expert, so getting written up in journals and your bar association, your Chamber of Commerce, whatever industry you’re in, getting on Wikipedias and things like that, and answering questions on Reddit and Quora, which are the answer engine websites. And then the final piece is some technical stuff you can do on your website, as simple as adding frequently asked questions. Most people only have five FAQs on their website. You should have 50 or 100 today in this world of answer engine optimization. So the first piece in our formula is attracting traffic to the website and getting the brand right. And then the second piece is conversion. And I mentioned things like answering the phone. Super critical today that you answer the phone. And I know that sounds obvious, but Google’s actually tracking how long it takes you to answer the phone when someone clicks off a Google ad or a Google Maps listing. And if it takes more than 15 seconds and three rings, Google’s going to, again, downgrade you for future listings. And it’s not nefarious. There’s nothing negative. It’s just like when people use Google, Google wants them to have a successful experience. Yeah. So if they’re looking for a car accident lawyer or a shoe repair or a pizza, if you don’t answer the phone quickly, the next time, they’re going to put you down a little bit lower in the listings. So conversion is a multifaceted program that we help our clients with: answering the phone, answering the phone with empathy, answering the phone with a professional who can handle the call, not somebody who’s a busy trial attorney or a busy paralegal, and they don’t even want to take calls. So you really need a professional who’s trained to convert those opportunities. And then we’ve also built some software to optimize any missed calls, and we even have a software when people fill out a form on the website, it immediately sends a text to the intake team so you can call them back. Because we’ve all had that experience where you fill out the form on the website, and you wait five minutes, 10 minutes, an hour, a day. Well, by then, you forgot whose form you filled out, and you filled out a couple other forms on other law firms’ websites or other marketing agencies’ or consultants’ websites, right? So very important that we have the software that immediately texts the form information to the intake team. They can call the person right back. And then the final piece, I talked about five-star operations, and we have several programs to help our clients get more Google reviews and get more referrals from their existing clients and their referral partners. And one of the subtle things that a lot of people don’t do, and this is the easiest, most cost-effective marketing piece, is just sending out a monthly newsletter. I mean, every business and every law firm and every marketing agency has to have a monthly newsletter. It’s very inexpensive. You can use Mailchimp or Constant Contact and send out some valuable information, some of your community activities, if you’re speaking at the Chamber of Commerce or your bar association, or I’m speaking at an industry conference. And every time I send out a newsletter, I get two or three calls. “Oh, Jay, I was meaning to call you. We want to redo our website.” Or, “Jay, would you be on my podcast?” Thank you for that, Steve. And just being top of mind increases your business opportunities, those referrals. So there’s a number of those programs that we do to help our clients get more five-star Google reviews and more high-value referrals. That’s fantastic. You’re really very systematic about it. I mean, this is a huge framework, so I don’t know if we can promote it. It’s not going to be easy to promote all parts of it. But I really like the AEO optimization element: answering questions, becoming an expert on Wikipedia, Reddit, Quora, and the FAQs. Is there anything else there in this AEO optimization that may be important? Well, the first part about answering questions, I can give you a couple clues there. One of the areas to get questions is to monitor the questions you take on a regular basis. And we use an AI called Fathom that records all my phone calls. And it creates a transcript, and I asked another AI, like a Claude or one of the AIs, to read all 200 most recent sales calls and transcribe all of the questions that I answered more than once. And there were several questions that I answered 20, 30 times and several that I answered two, three, four times. It came up with 269 questions that I get asked on a regular basis on my sales calls, and now we’re systematically answering those questions on videos and blogs and content on our website because we know those are the questions that we get asked on a frequent basis by people who are interested in our products and services. So if you can find the true questions that you’re asked, I often joke that Margaret, the receptionist, you should give her a little clipboard beside her desk, and every question that comes in through the intake department, you want her to write it down and then hand that off to your marketing department and write a blog post. Because literally, the questions that people are asking about car accidents or divorces or consulting services or marketing blueprints, those are the questions that people are asking Google, ChatGPT, and Claude. So if you proactively collect and answer the questions, that’s very powerful. And then in the expertise area, things you can do like getting in Wikipedia's, which is hard to get. You really have to be a known public figure today to get approved for a Wikipedia. But Grok has its own Grokipedia, and there’s several other pedias out there. Just making sure that you’re properly listed in all of your industry association listings and your local business associations. When you just take a look at who’s linking to your competitors, you’re going to find a list of 200 websites that link to and list your competitors, and you can get listed in all those places, in most of those places, because there’s multiple chambers of commerce and business associations and bar associations in every region. And that’s true for every business, not just for lawyers. And then the final piece about the five-star operations, the simplest insight there is if you want lots of five-star reviews, you have to run a five-star business. You have to think of yourself like a five-star hotel. And when you show up at The Ritz or The Four Seasons, which I’m lucky enough to do a couple times a year because I go to lawyer conferences, and those guys don’t fool around. Even as you pull up, they’re like, “Oh, welcome, Mr. Berkowitz.” I’m like, “How do they know that?” Probably because I told them what type of car I was coming in. Or they’ll ask you, “Are you staying here?” And your name is Mr. Berkowitz. And then as soon as the person hands your bags off and they take you to reception, you’re Mr. Berkowitz for the rest of your stay. They know who you are. They recognize the staff are trained to give you that high level of service. And then when you go over to the concierge, there’s someone whose whole job is to make your visit great and get you fantastic dinner reservations and nurture your whole relationship, get you theater tickets or concert tickets. So if you think of your business as a five-star operation from the first time they call to every conversation, they should know Mr. Berkowitz. They should be able to pull up your file. They should know what the status of your business relationship is or your legal case. And in fact, we recommend the software I talked about earlier, so they’re proactively sending you updates on your case. You don’t even have to call in. And the number one bar complaint is, “My lawyer doesn’t answer the phone and doesn’t give me updates on the status of my case.” And I think that’s true for every business. So if you’re proactively sending out updates and information to your clients, they’re proactively happy as opposed to reactively trying to chase you down. Basically, you cannot fake being a good business. You have to be a good business. But it’s good to be reminded of what it takes to be a five-star service-oriented. Yeah, you’re right. Yeah. Five years ago, you could fake it. Today, you can’t fake it. The Google reviews are omnipresent, and I think in 70 or 80% of businesses. I saw a data point the other day, people look at Google reviews before they work with a company. Yeah. That is true. That is true. Well, thanks for reminding me. So what drives growth in your marketing agency business? I think there’s three big chunks of business opportunities for us. The first one, and the best one for everybody, is always referrals. And so I do a lot of hard work to nurture my referral base. As a matter of fact, I’ve even created my own sort of networking group, if you will, of other people who call on the same types of businesses that I do. And I make sure that I reach out to them and have a quick Zoom call. I met with two of them this morning on just a half-hour Zoom call, finding out what’s up in their life, what type of referrals they’re looking for, and asking how I can give, and giving as many referrals as I get. So building those relationships, we call it know, like, and trust in networking. And constantly building those relationships and then spending time with them at the industry conferences to really put a focus that I think I made a mistake and I ignored that up until the last four or five years. And now I spend more time at a conference on the trade show floor with the other vendors as I do trying to meet the attorneys, because if you build a relationship with a vendor who has 200 clients, you can get 200 referrals. If you build a relationship with a one-off prospect, you can get one. Maybe he’ll refer you to someone he does business with. But really building those relationships, those referral relationships, has been fruitful for me. And then the second piece is those trade shows. And there’s an expression we use in my mastermind, which is, “Stage time is money time.” And if you can become an expert and develop a book and a presentation and get featured at your industry conference, that’s the best way to attend those conferences. And if you haven’t spoken on stage at your industry conference, I highly recommend it. There’s about 10 benefits that you don’t even know about, that people reach out to you beforehand, even before the conference, to book you on their podcast or book a meeting with you or introduce you to someone. At the conference itself, there’s often a green room, which is a private area where you can do some business, where the other speakers are, and often the media is also in the green room. So you’ve got access to some of the most influential influencers at the conference itself. And then obviously, after you’re on stage, everyone wants to be your best friend if you do a good job, if your presentation is high value. Yeah. So that’s one of the best conference hacks. And then we try and do everything to optimize having a booth and having a presence at the conference or whatever we’re doing there. We often host a party or a dinner as well. And a lot of times, we do that with our vendor friends that I talked about earlier. And it really gives you a chance to stand out at the conference itself. And then the third piece is marketing. We’ve been very fortunate and successful. We started a webinar series six years ago, and every month for six years, without fail, we’ve done a webinar. SEO for lawyers, pay-per-click for lawyers, social media for lawyers, video for lawyers, and then branching out into things like EOS, the Entrepreneurial Operating System. We do an annual business planning webinar. And thankfully, about two years ago, February, one of those videos took off on YouTube. Something in the algorithm, it just loved it, and people were watching a long time on this video, and they were watching other videos after they watched this video. And I used to be so proud because I had 2,000 or 3,000 people who watched my webinars, and this one started going to 20,000, 30,000. Today, I believe it’s been viewed 95,000 times. It’s called the Top 10 Hottest Technology Tips for Attorneys, and that one seemed to pull the whole channel with it. So now, on a regular basis, we’ll get 50,000 or 60,000 views each month, and our overall channel’s up to 1,300,000 or 1,400,000 views on YouTube. So creating high-value content has been a great sort of foundation for us, and then we’ll also market that in several different ways. We send emails: “Hey, please come to our monthly live-streaming event. We’ve got a great panel. We’re going to teach you all about the latest technologies in AI for lawyers.” And then those panel partners will promote the event as well. And then we send the emails in advance to the webinar. We post on our LinkedIn, my personal LinkedIn, company Facebook, Jay’s Facebook, Twitter, company Twitter. And then after, “Hey, a lot of people said they missed the webinar. They couldn’t get the link to work. Here’s a replay of the webinar.” And then we take snippets from the webinar and put it in our social media. So that and a weekly podcast has been very, very powerful inbound marketing and thought leadership marketing for the firm. Love it. That’s really cool. You’ve got some good processes, and thanks for sharing. This is interesting, the 10 technology tips. And it’s got a good title for sure, and I’m sure that it’s a good niche as well, and well done doing this. So no business is perfect, of course. What is something that you’re actively trying to figure out in your business? Well, I’ve been spectacularly unsuccessful at hiring salespeople. And a number of my friends in my mastermind say the best day of their life is when they hire a salesperson who can sell better than them. We have a great sales process, and we have a great sales team, but I haven’t yet found the person who’s a little bit more effective in nurturing and closing the sales. So I definitely have some work to do still in building a sales team. Yeah. I mean, you’re two times Inc. 5000, so you must be growing fast. And in fact, I saw that you doubled the number of employees in the last couple of years. How do you make sure that the leadership is growing with the number of employees? How are you growing your leaders? Well, Steve, thank you, because that’s one of my favorite topics. And we’re big proponents of EOS, the Entrepreneurial Operating System, and the book Traction. And by the way, my hot tip to anyone who’s hearing this and is a business owner: don’t read the book Traction first. Read this book, Get a Grip. Because Get a Grip tells you the story of Traction, but it’s told as a story. And if you’re the founder, what EOS calls a visionary, Traction’s more like an operations manual, and that’s for your COO, your chief operating officer. So read Get a Grip, and then we got started three or four years ago self-implementing EOS. Yeah. And two and a half years ago, we hired an implementer and did a full-scale EOS, Entrepreneurial Operating System, integration into our business. And that was when we were around 10 or 12 people. And when you’re a small business, five, six, seven employees, all of them can report to the CEO, and we had very hands-on training. And as the business grew and we got to 10 or 12, that’s where you’re supposed to develop leadership specialties. And obviously, 12 people can’t report to you, and you’re getting busier in sales and marketing and speaking and flying all over the place. So as we built this EOS leadership team, it’s been a real fantastic awakening for me because now there’s people who are very, very competent at what they do. They’re leading each of our departments, and I don’t have to sit in all the seats anymore. I found people who are better than me, smarter than me at what they do to lead each of those teams. That’s pretty cool. That’s pretty cool. So if someone is running a law firm out there and listening to all that advice and they’d like to learn more, where should they go and where can they connect with you? Well, the easiest thing is to go to tengoldenrules.com, or I’m Jay Berkowitz on most of the social media because when a new social media comes out, I always grab the name Jay Berkowitz. And probably much to the chagrin of a couple guys who are probably more important than me, Professor Jay Berkowitz and Chiropractor Jay Berkowitz. And if you guys are hearing this, I’m sorry, Dr. Jay Berkowitz, but I’ve got the Twitter and the Facebook and the LinkedIn handle. Yeah. That’s pretty cool. Actually, I was wondering because this podcast has been running for six years, and I had the recollection that I had a Jay Berkowitz on this show four or five years ago, and I had to make sure that it wasn’t you. So it’s funny that you mentioned this. Yeah. That’s awesome. So this is pretty impressive, not just as a law firm or a law firm owner, but anyone. I mean, these ideas that, Jay, you shared with us—how to attract people on your website, how to leverage AI and become an expert and create those FAQs and harvest them from your sales conversations, and then how you build a five-star operation so that you actually retain those clients and get them to refer and give you testimonials—that’s very, very valuable stuff. So I recommend all of you to look into implementing some of this stuff or reach out to Jay at one of the Jay Berkowitz handles or on the Ten Golden Rules website. So, Jay, thank you for coming and sharing your ideas and experiences and frameworks, particularly frameworks. And if you enjoyed listening, then stay tuned because every week I bring a couple of amazing entrepreneurs to this show. So thanks, Jay, for coming, and thank you for listening. You’re welcome, Steve. Thanks for having me. Thank you. Important Links: Jay's LinkedIn Jay's website
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Our daring duo trade barbs for their fifth anniversary episode, answering listeners' questions while taking swipes at each other. Can you make the case for newspaper telepathy and ghosts? How do you film fairies? What are Simon's links with Mossad, Chatgpt and blackmail? And why didn't Chris buy a haunted tree for an anniversary present? Expect mermaids, slender man, the beloved dead, dreams, (wo)men in black, El Dorado, Walt Whitman, fumblewazzuks, tulpas, crisis apparitions, troll crowns, magic lanterns, the seven whistlers, and Angela Carter.
Send us Fan MailThere's a way to build stronger referral relationships, stay in touch with more people, and spend less time doing it — and most professionals in this space haven't figured it out yet. Sylvia Garibaldi sees the same pattern every day: lawyers, mediators, financial and divorce professionals know referrals matter, mean to follow up, and then get busy — and the "let's stay in touch" from a coffee chat quietly goes nowhere.In this episode, Sylvia shows exactly how to set up a simple, private system inside tools like ChatGPT and Claude — a dedicated space where AI learns your practice, your voice, and the people in your network. She walks through how to use it to prepare for meetings in five minutes instead of thirty, spot the gaps in your referral network, turn meeting notes or transcripts into organized partner profiles, and draft follow-ups that actually sound like you and reference what the person cares about.Sylvia also covers how to use AI to give before anyone asks — making introductions, celebrating a partner's wins, and sharing useful resources — plus a simple monthly relationship review to keep the whole network warm without it becoming another task. She closes with a five-point safety checklist for using AI responsibly with referral relationships, including what should never be entered into these tools. If you want to stay top of mind with the people who send you clients without adding more to your plate, this episode gives you the exact system to do it.What you'll learn: 04:26 Why Referrals Fade06:56 Build Referral Project11:08 Prep Before Meetings15:19 Find Network Gaps19:25 Capture Meeting Notes23:11 Write Better Follow Ups27:06 Give First Strategies31:57 Stay In Touch System35:23 AI Safety ChecklistResources:Feeling stuck about how to grow your practice, book a free strategy call here.#113 How Mediators Can Get Consistent Referrals from Lawyers #103 The Secret to Getting More Referrals Without Asking #121 The LinkedIn DM System That Generated 80 Referral Meetings Click here and don't forget to hit the "Follow" button so you never miss a new episode!Download Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this? Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on LinkedInJoin our online communitySubscribe to my YouTube channel
La nouvelle course à l'espace est lancée.États-Unis et Chine accélèrent à une vitesse spectaculaire, pendant que l'Europe tente de retrouver sa place.À travers l'ascension de SpaceX, le développement de Starlink et la nouvelle puissance spatiale chinoise, ce documentaire analyse comment l'Europe a perdu son avance, les raisons de son retard et les technologies qui pourraient lui permettre de revenir dans la course.
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next
Web and Mobile App Development (Language Agnostic, and Based on Real-life experience!)
Takeaways from the Snowpal Podcast with Trehan Stenton, founder of AI Integration Partner Most organizations have already tried AI. They've drafted emails with ChatGPT, built slides with Claude, and maybe run a pilot or two. Many of those pilots quietly stalled. In this episode of the Snowpal Podcast, Krish talks with Trehan Stenton, who helps multi-location and growing businesses turn strategy into process and then uses AI and change management to make those changes stick. His main argument: when AI implementations fail, the tool is rarely the cause. The usual causes are unclear processes, messy data, missing governance, and people who were never told why the change is happening.
On this one, we hear a little bit about the industry and its development over a few hundred years out there between the levees, and a bit more about the present day. The presented history was produced by prompt to my new friend Luna from ChatGPT.If you enjoy this content, please interact at your leisure, share to your networks, and stay tuned!
Send us Fan MailA surprising amount of the work we hand to AI isn't writing at all—it's deciding. Amith Nagarajan and Mallory Mejias sort through a busy stretch of AI news for association leaders who want to know which developments matter. They break down Jev, TypeSafe AI's new decision model that returns a pick, a score, or a yes or no for a fraction of a cent, and explain how it can narrow the search space for AI agents. They trace OpenAI's week, from the cheaper GPT-6.1 Sol to the GPT-6.1 Astra model it pulled over honesty and permission concerns, and unpack Dots, its new always-on agents. They also challenge assumptions about driverless cars with Waymo's latest safety data. Along the way, Amith makes the case that most association work doesn't need frontier models, and that connecting your data to always-on agents raises security risk and switching costs.
A.M. Edition for Sept. 30. After more than 23 years and $1.7 trillion, America is winding down its war in Iraq, closing the last major U.S. military base today. WSJ's Jared Malsin went to Iraq and reports that while Baghdad has undergone a renaissance, behind the scenes, Iranian-backed militia groups have gained a lot of power. Plus, a state judge in New York rules that mayor Zohran Mamdani must redo the rollout of his pied-à-terre tax. And WSJ's Aaron Zitner details our latest poll, showing Americans want populist policies that defy traditional political labels. Daniel Bach hosts. Sign up for the WSJ's free What's News newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when you've checked all the boxes? The career, the family, the financial success, the home. You've done everything you were supposed to do, and yet something still feels...off.Maybe you're exhausted. Maybe you've become so good at achieving that you don't actually know how to stop. Or maybe, as you move through midlife, you're starting to wonder: Is this really what I want? And who am I when I'm not busy getting things done?My guest today knows this reckoning intimately.Unni Turrettini is an author, speaker and former Wall Street professional whose latest book, Soulware, explores how we can reconnect with ourselves in a world that increasingly rewards productivity, performance and external validation.Unni spent years in high-pressure legal and financial roles, pushing herself so hard that she once physically collapsed at a professional event. But even after building what looked like a picture-perfect life, she found herself questioning why she still felt unfulfilled.Today, we're exploring the difference between healthy ambition and what Unni calls fear-driven overachieving. We'll talk about why midlife can trigger a crisis of identity, how to stop operating in constant survival mode, and why giving yourself permission to work less might actually make you more creative, productive and even profitable.And in a very timely twist, we'll explore how Unni uses AI, including ChatGPT, to help reconnect with herself rather than become even more dependent on technology.How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027. Hosted on Acast. See acast.com/privacy for more information.
Send us Fan MailWhat keeps a business from getting real value from AI—even after the tools are available? Dr. Gleb Tsipursky joins David Pasqualone to discuss the fears, identity concerns, and workplace pressures that can hold AI adoption back.In this episode of RPP+ / Hanging Out with David Pasqualone & Friends, Gleb shares examples of using AI for prospect research and outreach, email drafts that reflect your voice, and meeting preparation. David and Gleb also discuss the difference between individual productivity and business results, Gleb's views on AI tools, and concerns about AI safety and human oversight.IN THIS CONVERSATION• Why AI adoption involves motivation and workplace culture• Three forms of resistance: fear, professional identity, and social stigma• Examples of AI-assisted outreach, email drafting, and meeting preparation• Why Gleb recommends reviewing AI-written email before sending• Questions about productivity, responsibility, and the future of workCHAPTERS00:00 Welcome back, Dr. Gleb Tsipursky01:09 What AI means for business owners05:46 Adapting AI to existing workflows07:45 Choosing AI tools: Gleb's perspective09:19 The psychology of AI adoption at work10:31 Job fears, professional identity, and social stigma15:30 Workflow 1: Prospect research and outreach19:41 Workflow 2: Email drafts in your voice21:55 Organizing email and checking spam22:28 ChatGPT and Claude: Gleb's comparison23:57 Workflow 3: Meeting preparation25:03 Connect with Gleb and explore his book26:10 AI safety, oversight, and loss-of-control concerns28:42 Productivity, purpose, and overreliance on AI31:32 Closing thoughtsGUEST RESOURCESBook information and free sample chapters:https://disasteravoidanceexperts.com/aibook/Connect with Gleb on LinkedIn:https://www.linkedin.com/in/dr-gleb-tsipursky/Mention that you heard him on Hanging Out with David Pasqualone & Friends when you send your connection request.Disaster Avoidance Experts:https://disasteravoidanceexperts.com/Georgetown University Press book page:https://press.georgetown.edu/Book/The-Psychology-of-AI-Adoption-at-WorkConnect with David:https://DavidPasqualone.com/What is one recurring task you would like help with: outreach, email, or meeting prep? Tell us in the comments. Follow the channel and share this conversation with a business owner or teammate who would benefit.#AIAdoption #BusinessProductivity #GlebTsipurskySupport the showTHE NOT-SO-FINE-PRINT DISCLAIMER: While we are very thankful for all of our guests, please understand that we do not necessarily share or endorse the same beliefs, worldviews, or positions that they may hold. We respectfully agree to disagree in some areas, and thank God for the blessing and privilege of free will.For more Remarkable Episodes, Inspiration, and Motivation, please visit https://davidpasqualone.com/remarkable-people-podcast/ now!
Trump got the big AI companies to sign a voluntary, "morally binding" safety accord. OpenAI's DevDay delivered Dots, always-on agents, plus GPT-6.1 Sol and a play to make ChatGPT the new app store. Amazon refreshed the Fire TV Stick 4K. Trump releases a voluntary AI accord with tech leaders, asking companies to partner with external auditors and set up internal controls to monitor AI alignment (Reuters) Trump convened tech CEOs at the White House, where they signed a one-page voluntary pact instead of formal regulation, which he called "morally binding," leaving the companies to police each other (New York Times) Amazon unveils a faster, slimmer $60 Fire TV Stick 4K, simplifies its Fire TV Stick lineup, and plans to roll out an upgraded Alexa+ living room hub in November (Bloomberg) OpenAI launches Dots, always-on agents powered by GPT-6 Astra with their own cloud computer, in ChatGPT for Pro, Business Premium, and Enterprise users (Bloomberg) OpenAI's Dots, its answer to Meta's Muse, work in the background across 4,000+ apps, learn your preferences over time, and connect to Slack and Microsoft Teams (The Verge) OpenAI releases GPT-6.1 Sol, saying it nearly matches Astra on agentic coding and professional work at one-fifth of Astra's standard prices, in Work and Codex (OpenAI) OpenAI unveils ChatGPT Spaces, shared team workspaces for files and AI output, plus a meeting-notes plugin, and brings ChatGPT to Slack and Microsoft Teams for Business and Enterprise users (Engadget) OpenAI's DevDay announcements, from in-chat app suggestions to "Sign in with ChatGPT," turn ChatGPT into the place software gets discovered and used, taking direct aim at the app store model (TechCrunch) Subscribe to the ad-free feed.
Caleb Flynn allegedly told Alleigha Botner he was up until 4 a.m. trying to figure out how to do it and not go to jail. That was August 2025. His wife Ashley was shot in her sleep six months later. Botner never called anyone.Flynn is charged with aggravated murder, murder, felonious assault, and tampering with evidence in the February 16, 2026, death of his wife Ashley Flynn in Tipp City, Ohio. Ashley was a middle school volleyball coach and mother of two daughters. Flynn has pleaded not guilty.Botner testified for seven hours in Miami County court, bringing thirty-four binders of evidence and the record of more than a hundred and seven thousand text messages between her and Flynn. The relationship started in 2022 at Christian Life Center in Butler Township, where he led the music ministry and she was an intern. It turned physical by May 2024, when she was twenty-two.Prosecutors allege the messages show Flynn discussing wanting his wife gone as early as mid-2025. Botner matched his language about Ashley. They got matching tattoos. She gave him an ultimatum in January 2026. She searched for information about unsolved cases. Two devices with their message history vanished during a Florida trip.The night before Ashley was found, Botner allegedly sent Flynn screenshots from ChatGPT with instructions on how to erase the conversation. His alleged final message promised action the next day.After Ashley was found, Botner testified Flynn said something to her that made her heart race. She went home. She erased messages. She lied to the FBI four days later.No charges against Botner. No immunity. No search of her apartment or DNA. Seven hours of testimony and one question prosecutors didn't have to ask out loud. Listen Anywhere You Get Podcasts: https://pod.link/1655749292Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod?sub_confirmation=1Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/tonybpod This publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#CalebFlynn #AlleighaBotner #HiddenKillers #AshleyFlynn #MurderTrial #TippCity #TrueCrime #MiamiCountyOhio #AmericanIdol #JusticeForAshley
The AI Breakdown: Daily Artificial Intelligence News and Discussions
OpenAI unveiled more than 20 launches at Dev Day, from always-on Dots agents and the shared workspace Space to cheaper models and new ways to use your ChatGPT subscription across other apps. NLW breaks down the most important announcements, the early reactions, and what they reveal about AI's shift toward persistent agents, team collaboration, and more affordable intelligence.Register for our Free Webinar: Build Your Personal AI Benchmark - https://aidailybrief.ai/webinar/personal-ai-benchmarkNext Cohort - Learn How to Build Agents - https://register.besuper.ai/register?program=atiAIDB Fall Listener Survey - https://aidailybrief.ai/surveyMultiplayer AI Sprint - https://multiplayerai.ai/Brought to you by:KPMG – Research from KPMG and the University of Texas at Austin shows the highest-impact AI users treat AI like a reasoning partner — and those skills can be taught at scale. Learn more at https://kpmg.com/us/SophisticatedHarbor - Invest in the AI ecosystem. https://www.harborcapital.com/aidailyHyperagent - Hire a team of always-on agents. New users get $100 in free credits. hyperagent.com/aidailybriefRackspace Technology- One accountable partner to build, operate and run your full enterprise AI stack https://www.rackspace.com/Section - Section turns AI investment into workforce transformation and ROI - https://www.sectionai.com/Blitzy - Want to accelerate enterprise software development velocity by 5x? https://blitzy.com/Robots & Pencils - Cloud-native AI solutions that power results https://robotsandpencils.com/The AI Daily Brief helps you understand the most important news and discussions in AI. Newsletter: https://aidailybrief.beehiiv.com/Interested in sponsoring the show? sponsors@aidailybrief.ai
Hidden Killers With Tony Brueski | True Crime News & Commentary
More than a hundred and seven thousand text messages. Matching lightning bolt tattoos — his hidden in his armpit. Three hundred messages a day. And a woman who allegedly watched a man describe planning to end his wife's life for months and never told a soul.Alleigha Botner's testimony in the Caleb Flynn murder trial lasted seven hours and covered a relationship that started in a church and ended in a courtroom. Flynn is charged with aggravated murder, murder, felonious assault, and tampering with evidence in the death of his wife Ashley, a mother of two and volleyball coach who was shot twice while sleeping in Tipp City, Ohio, on February 16, 2026. He's pleaded not guilty.Botner was a twenty-two-year-old intern at Christian Life Center in Butler Township when the relationship with Flynn, who ran the music ministry, turned physical in May 2024. Prosecutors allege the messages between them escalated from complaints to explicit talk of wanting Ashley gone by mid-2025. Botner's response to one such message, read aloud in court: "I'm not asking that you take her life."In January 2026, Botner gave Flynn an ultimatum. During a Florida trip that same period, two devices carrying their messages were lost. Botner testified she searched for information about unsolved cases. The night before Ashley was found, she allegedly sent Flynn instructions on deleting a ChatGPT conversation about divorce.After Ashley was found, Botner testified that Flynn pulled her aside and said something that made her heart start pounding. She didn't call police. She deleted messages and lied to the FBI.Botner hasn't been charged. Prosecutors never searched her apartment, vehicle, or DNA. The question her testimony left behind: what did she believe was coming?Listen Anywhere You Get Podcasts: https://pod.link/1655749292Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod?sub_confirmation=1Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/Instagram https://www.instagram.com/hiddenkillerspod/Facebook https://www.facebook.com/hiddenkillerspod/Tik-Tok https://www.tiktok.com/@hiddenkillerspodX Twitter https://x.com/tonybpodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#CalebFlynn #AlleighaBotner #HiddenKillers #AshleyFlynn #MurderTrial #TippCity #TrueCrime #MiamiCountyOhio #AmericanIdol #JusticeForAshley
What happens when artificial intelligence moves beyond helping marketers create content and begins making decisions on their behalf? Recorded at Forge 2026 in Las Vegas, I speak with Astha Malik, Chief Business Officer at Braze, about how AI is changing customer engagement and what marketers should retain control over as more operational work is handed to software. Astha explains why the long-standing promise of genuine one-to-one personalization has been so difficult to deliver and why she believes AI can finally help brands move beyond broad segments toward individual decisioning. We discuss Decisioning Studio Go, where AI can optimize content, timing, and frequency for different customers, while marketers continue to define the objectives and brand boundaries within which the system operates. But greater automation creates new questions. If AI can generate more campaigns and messages, does marketing simply become noisier? Astha talks openly about the danger of "AI slop" and why using the same models and tools can make brands increasingly forgettable. We also discuss Agentic Standards and the idea of AI checking the work of other AI systems before campaigns reach customers. Astha argues that organizations need controls around agents in much the same way they already have quality processes around human teams. Our conversation also moves beyond marketing into the changing enterprise software interface. Operator Connect allows Braze capabilities to be accessed through environments such as ChatGPT, Claude, and Microsoft Copilot, raising questions about whether employees will increasingly interact with business systems through AI assistants rather than traditional applications. Finally, we examine how organizations can prove AI is creating measurable value, why some businesses remain trapped in experimentation, and Astha's advice for leaders overwhelmed by the pace of change. Her recommendation is simple: start experimenting rather than waiting for certainty. As AI takes on more decision-making and execution, which parts of marketing should remain firmly in human hands? Listen to the conversation and share your thoughts.
10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced. Amazon Ads: Accelerate authentic reviews with Review Requests https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests Helium 10 Adds 50 New Tools to Its ChatGPT Plugin Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost. Amazon Ads: Get more done across advertising through conversation in Amazon Ads Agent https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent Amazon Ads: Analytics through conversational experience in Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/analytics/ Helium 10 Launches a Live War Room for Major Shopping Events Currently available to Elite members, the new tool acts as a command center for tracking sales pace, orders, ad performance, ACOS, campaign budgets, and customer locations during events like Prime Day and Black Friday. Sellers can set targets beforehand, monitor results in near real time, and receive an AI-powered performance report afterward. Helium 10 also introduced several Profits updates, including a change log, Subscribe & Save reporting, improved VAT support for EU sellers, and TikTok Shop GMV Max Live ad spend tracking. Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone. https://advertising.amazon.com/resources/whats-new/dva-plus-display-video-audio-campaigns Helium 10 Adds 9+ New Tools and Features to Its Claude MCP Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history. Amazon and Helium 10 Introduce Smarter Advertising Tools Amazon's new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns. In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 01:38 - unBoxed 2027 in NY 02:20 - Sponsored Review Requests 04:46 - ChatGPT MCP Updates 07:00 - Amazon Ads Agent 10:25 - Live Key Shopping Date War Room 15:18 - New Amazon Advertising Tool: DVA+ 16:22 - 9 New MCP Tools 20:35 - Amazon Full Funnel Campaigns 22:35 - Amazon Ads Dayparting MCP Feature 25:50 - More Amazon Unboxed Announcements
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Hairstylist marketing in 2026 isn't about posting more. It's about making it easier for the right clients to find, trust, and choose you. In this episode, we're breaking down what's changing in salon marketing, from Google Business Profiles and hairstylist SEO to client reviews, social media, AI search, and your booking experience. You'll learn where potential clients may be dropping off, why beautiful hair content alone isn't always converting, and the four-part marketing system I'd focus on to build relevance, proof, trust, and a clear path to booking. If your books feel inconsistent, this will help you figure out what may actually be missing before you create another reel. Take our FREE stylist opportunity assessment to find your biggest opportunity in pricing, capacity, client retention, or new clients. Take 50% off 2 months of GlossGenius Premium Plans with code SUCCESSFUL Be an early adopter and preorder the Integrated Stylist, our 90 day operating system Key Take-aways: 1. More content isn't always the answer. If you're consistently posting but your books aren't reflecting the effort, the problem may not be visibility. Your marketing needs to help a potential client confidently decide that you're the right stylist for them. 2. Marketing in 2026 is about becoming easy to choose. Clients aren't following one neat path from Instagram to your booking page. They're checking Google, reviews, social media, your website, your services, and increasingly AI tools before making a decision. 3. Reduce the distance between discovery and booking. Every unnecessary click, confusing service description, broken link, or missing piece of information creates another opportunity for a potential client to leave. Your booking process should answer their questions and make the next step obvious. 4. Your content needs to explain the decision, not just show the result. A beautiful before-and-after proves you can do hair. Strong marketing explains who the service is for, what problem you're solving, why you made certain choices, and what the client can realistically expect. 5. Your digital presence needs to tell the same story everywhere. Your Instagram bio, Google Business Profile, website, reviews, photos, services, and booking page should consistently communicate what you specialize in, who you help, and where you're located. 6. Reviews are part of your sales process. Recent, specific reviews don't just provide social proof. They give future clients language they can identify with, reduce uncertainty, strengthen local SEO, and show people what it's actually like to sit in your chair. 7. AI is changing hairstylist discovery, but it isn't replacing trust. Clients may use ChatGPT or other AI tools to discover local stylists, but they still verify what they find through Google, social media, websites, and reviews. A clear, consistent digital footprint matters more than trying to game AI search. 8. Every piece of content should have a job. Your content should do at least one of four things: make the right client feel seen, explain your expertise or process, provide proof, or make the next step obvious. 9. Build your marketing around relevance, proof, trust, and path. Make it clear who you help, show evidence that supports what you say, reduce the perceived risk of choosing you, and create an obvious path to booking. 10. Audit the client journey before creating more content. Search for yourself like a new client would. Check your Google profile, Instagram bio, reviews, website, services, and booking flow from your phone. Fix the friction before assuming you need to work harder at social media. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 If you prefer video, find us on YouTube For free resources and stylist education, follow along on Instagram