Podcast appearances and mentions of Kenneth Burke

In part one of the show Galway minor hurling manager Kenneth Burke looks ahead to his side's Leinster Championship campaign. In part two of the show Ardrahan's Conor Cosgrove shares his experiences of playing for Roscommon. Subscribe for more content!This Podcast is brought to you by Hoare Chartered Accountants. Hoare Chartered Accountants based in Galway City are a leading provider of Audit, Accountancy and Taxation services.. For more information, visit their website on www.hoarecharteredaccountants.ie

Listen to Beyond BJU HEREDr. Camille Lewis attended BJU in the 90s, where she earned both her bachelor's and master's degrees. She joined the faculty at BJU and completed her Ph.D. from Indiana University. In 2007, she left BJU after being given an ultimatum: either resign or permit the BJU daycare to spank her 2-year-old son. She chose her son. In this episode, she provides an overview of the history of Bob Jones University.She is currently an Assistant Professor in the Department of Communication Studies at Furman University in Greenville, South Carolina. She holds a Ph.D. from Indiana University in Rhetorical Studies with a minor in American Studies. Her book, 'Romancing the Difference: Kenneth Burke, Bob Jones University, and the Rhetoric of Religious Fundamentalism', was a scholarly attempt to stretch the boundaries of both Kenneth Burke's rhetorical theory on tragedy and comedy as well as stretch conservative evangelical's separatist frames. Her second book, 'White Nationalism and Faith: Statements and Counter-Statements', tracks the religious arguments for and against white nationalism in America since the Civil War. She is currently working on a book entitled Klandamentalism. After nearly twenty years in the classroom, Camille is thrilled to be teaching Rhetoric & Strategy, Argumentation, Rhetorical Criticism, Great Speeches, and Public Speaking at Furman. (from Furman's website)Follow Camille's blog WutBJUListen to the Surviving BJU Podcast on Apple Podcasts, Spotify, and Other PlatformsAndrew's LinksFB Discussion Group: https://www.facebook.com/groups/1153866318625322/Join my Patreon: https://www.patreon.com/4ndrewpledgerSocial Media: https://andrewpledger.mypixieset.com/linksMusic: https://www.purple-planet.com Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why you immediately gravitate towards some speakers and writers? How they form a connection with you and make you want to pay closer attention? Or why you react with disgust and revulsion to other kinds of communicators? What is it about strategic discourse that fosters and nurtures deep connections with some audiences while (intentionally or unintentionally) turning other kinds of people off right away? On today's re:blurb episode, we address these questions through a wide-ranging discussion of the classical rhetorical concept of ethos, one of the three classical appeals (along with logos and pathos). We begin by overviewing the origins of ethos in ancient Athenian courts of law, recounting debates between Plato and Aristotle about whether ethos is core to the corrupting (or liberating) influence of rhetoric in society. We then explain modern theories such as Kenneth Burke's identification and Michael J. Hyde and Calvin Schrag's notion of ethos as a “dwelling place” shared by speakers and audiences. Ultimately, we argue that the history of ethos theory is defined by attention to how credibility, trust, and persuasion are not accomplished unilaterally or unidirectionally, but rather occur in the dynamic, situated, dialogic interplay between communicators and their audiences. This particular understanding of ethos enlivens our sample analysis, which shows the concept's enduring utility as a critical tool. We introduce and critique the pro-Biden X account @BidensWins, which has been strategically constructing Biden's 2024 re-election campaign ethos. We describe how the posts' recurring language patterns constitute an identity grounded in “win”-quantification and newsworthiness, and how their hyper-patriotism and policy stances seem to be targeting specific voter constituencies for persuasion (while ignoring or disavowing others). We question both the pragmatic wisdom of this ethos strategy and the moral consequences of it for various core Democratic voter blocs that Biden will need in order to defeat Donald Trump. @BidensWins X Posts Analyzed:https://x.com/BidensWins/status/1802423240876331122https://x.com/BidensWins/status/1803251566356426859https://x.com/BidensWins/status/1803451317098074344https://x.com/BidensWins/status/1778407786302341419https://x.com/BidensWins/status/1797668724008489005https://x.com/BidensWins/status/1798060384487948536https://x.com/POTUS/status/1803176039603957883Works and Concepts Referenced in this EpisodeBaumlin, J.S. (2001) Ethos. In T. Sloane (Ed.), Encyclopedia of Rhetoric (pp. 209-217). Oxford University Press.Burke, K. (1969). A rhetoric of motives. University of California Press.Hyde, M. J. & C.O. Schrag (Eds.). (2004). The ethos of rhetoric. University of South Carolina Press.Ridolfo, J., & DeVoss, D. N. (2009). Composing for Recomposition: Rhetorical Velocity and Delivery. Kairos: A Journal of Rhetoric, Technology, and Pedagogy, 13(2), n2.An accessible transcript of this episode can be found here

HURLING: Galway minor manager Kenneth Burke with Galway Bay FM's Niall Canavan following their All-Ireland semi-final defeat to Tipperary

In this final talk, I summarise five profound ways that the Exodus narrative reframes and stretches the traditional gospel of Penal Substitution. My aim was to leave us with a metaphor that can rival the evocative power of the Penal model not just critique it systematically.  In my experience, the Exodus story does this and that is what i want to share in this talk. One thing that the Exodus story does is to stretch out the redemption story across a complex landscape of the battle with Pharoah and Egypt.  So it leaves us with an extended metaphor or analogy, not just a single idea. But that is okay and I think it works in our favour, since one of the insights about redemption that we have developed is that ‘salvation' is a vast and multi-faceted act of God in his relation with creation.   I organise the analogies using the five dramatic terms of Kenneth Burke, and I think it works well. I created a table to capture the comparisons and I organised the talk using that table.  I will post it on the Gospel Conversations website. One of the texts that I allude to is the important book by Richard Gaffin called ‘Redemption and Resurrection'.  Look at it as he critiqued traditional redemption models as having limited space for Resurrection.   I hope this talk and the whole series have blessed you and keep provoking thought as it has for me.

Galway take on Tipperary this Saturday (15th June 2024) in the All-Ireland minor hurling semi-final, looking to make the decider for the 36th time. The Tribesmen have had to play six games to get to this stage, including two heavy defeats to Kilkenny.  But they stepped up in the knockout stages with wins over Waterford and Dublin to book their place in the final. It's the first time the counties meet since the 2022 semi-final when despite Aaron Niland scoring 2011, Tipperary were 3-24 to 3-20 victors on their way to All-Ireland success. Leading up to the game, Galway minor manager Kenneth Burke has been chatting to Galway Bay FM's Niall Canavan. == Throw in at the TUS Gaelic Grounds, Limerick on Saturday is 2pm and we'll have LIVE coverage here on Galway Bay FM.

HURLING: Galway minor manager Kenneth Burke with Galway Bay FM's Niall Canavan after their All-Ireland quarter-final win over Dublin

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke, Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business.In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the benefits of text messaging for small businesses, tips for getting started with SMS marketing, important compliance considerations, and common pitfalls to avoid.Best Moments:(02:17) Why text messaging is effective for small business marketing — texts have high open and response rates(03:39) Getting started with an existing customer database — segment, upload contacts, customize messages(05:52) One-way broadcast texts vs. two-way conversational texts(10:04) The #1 thing small businesses should do is start collecting cell numbers and SMS consent — EVEN IF you aren't using SMS marketing yet!(10:45) Important compliance tip — ALWAYS get opt-in consent before texting customersGuest Bio:Kenneth Burke is the Vice President of Marketing at Text Request, a business text messaging platform. He has over 10 years of B2B tech marketing experience and has won numerous awards, including being named a 20 Under 40 Honoree by The Tech Marketer.

The path to becoming a marketing professional isn't linear. In 2024, a lot more people strive to become marketers than there are roles available, which is also why starting a marketing agency is the hottest business trend on social media.Today's guest is a prime example of someone who did it right - he combined multiple relevant skills and passions to build a marketing career that has led him to receive awards such as "20 Under 40" honoree, Tech Marketer of the Year, and Executive of the Year.Kenneth's path to marketing started with young aspirations of becoming a musician. He then pivoted to working behind the scenes in the music industry, found a passion in psychology, and then ultimately landed in sales, where he combined his newfound experience with a passion for writing to become the companies first marketer. Building out a partner channel is not a guaranteed success, but when it works - it works great. Kenneth shares a story about how one of their competitors was acquired by Twilio, which they later shut down. This enabled a deeper partnership with Twilio and allowed Text Request to swallow up their competitors' established book of business, increasing pipeline by 150% that year.Tune into the full episode to learn how to become a rockstar marketer through strategic partnerships!Connect with Kenneth - https://www.linkedin.com/in/kenneth-burke-1641b676/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/ (00:00) - Getting into marketing (02:48) - How to set up partnerships channels in B2B (05:28) - How to grow pipeline by 150% through partnerships (10:18) - Build a profitable software integration (12:18) - How to take your competitors market share (15:39) - How to build a winning SEO strategy (17:24) - The impact of a great blog article (19:01) - Which channel brings the most revenue?

Dr. Camille Lewis attended BJU in the 90s, where she earned both her bachelor's and master's degrees. She joined the faculty at BJU and completed her Ph.D. from Indiana University. In 2007, she left BJU after being given an ultimatum: either resign or permit the BJU daycare to spank her 2-year-old son. She chose her son. In this episode, she provides an overview of the history of Bob Jones University.She is currently an Assistant Professor in the Department of Communication Studies at Furman University in Greenville, South Carolina. She holds a Ph.D. from Indiana University in Rhetorical Studies with a minor in American Studies. Her book, 'Romancing the Difference: Kenneth Burke, Bob Jones University, and the Rhetoric of Religious Fundamentalism', was a scholarly attempt to stretch the boundaries of both Kenneth Burke's rhetorical theory on tragedy and comedy as well as stretch conservative evangelical's separatist frames. Her second book, 'White Nationalism and Faith: Statements and Counter-Statements', tracks the religious arguments for and against white nationalism in America since the Civil War. She is currently working on a manuscript entitled Klandamentalism. After nearly twenty years in the classroom, Camille is thrilled to be teaching Rhetoric & Strategy, Argumentation, Rhetorical Criticism, Great Speeches, and Public Speaking at Furman. (from Furman's website)Follow Camille's blog WutBJUAndrew's LinksFB Discussion Group: https://www.facebook.com/groups/1153866318625322/Join my Patreon: https://www.patreon.com/4ndrewpledgerSocial Media: https://andrewpledger.mypixieset.com/linksMusic: https://www.purple-planet.com Hosted on Acast. See acast.com/privacy for more information.

Dr. Camille Lewis attended BJU in the 90s, where she earned both her bachelor's and master's degrees. She joined the faculty at BJU and completed her Ph.D. from Indiana University. In 2007, she left BJU after being given an ultimatum: either resign or permit the BJU daycare to spank her 2-year-old son. She chose her son. In this episode, she provides an overview of the history of Bob Jones University.She is currently an Assistant Professor in the Department of Communication Studies at Furman University in Greenville, South Carolina. She holds a Ph.D. from Indiana University in Rhetorical Studies with a minor in American Studies. Her book, 'Romancing the Difference: Kenneth Burke, Bob Jones University, and the Rhetoric of Religious Fundamentalism', was a scholarly attempt to stretch the boundaries of both Kenneth Burke's rhetorical theory on tragedy and comedy as well as stretch conservative evangelical's separatist frames. Her second book, 'White Nationalism and Faith: Statements and Counter-Statements', tracks the religious arguments for and against white nationalism in America since the Civil War. She is currently working on a manuscript entitled Klandamentalism. After nearly twenty years in the classroom, Camille is thrilled to be teaching Rhetoric & Strategy, Argumentation, Rhetorical Criticism, Great Speeches, and Public Speaking at Furman. (from Furman's website)Follow Camille's blog WutBJUListen to the Surviving BJU Podcast on Apple Podcasts, Spotify, and Other PlatformsAndrew's LinksFB Discussion Group: https://www.facebook.com/groups/1153866318625322/Join my Patreon: https://www.patreon.com/4ndrewpledgerSocial Media: https://andrewpledger.mypixieset.com/linksMusic: https://www.purple-planet.com Hosted on Acast. See acast.com/privacy for more information.

Dr. Camille Lewis attended BJU in the 90s, where she earned both her bachelor's and master's degrees. She joined the faculty at BJU and completed her Ph.D. from Indiana University. In 2007, she left BJU after being given an ultimatum: either resign or permit the BJU daycare to spank her 2-year-old son. She chose her son. In this episode, she provides an overview of the history of Bob Jones University.She is currently an Assistant Professor in the Department of Communication Studies at Furman University in Greenville, South Carolina. She holds a Ph.D. from Indiana University in Rhetorical Studies with a minor in American Studies. Her book, 'Romancing the Difference: Kenneth Burke, Bob Jones University, and the Rhetoric of Religious Fundamentalism', was a scholarly attempt to stretch the boundaries of both Kenneth Burke's rhetorical theory on tragedy and comedy as well as stretch conservative evangelical's separatist frames. Her second book, 'White Nationalism and Faith: Statements and Counter-Statements', tracks the religious arguments for and against white nationalism in America since the Civil War. She is currently working on a manuscript entitled Klandamentalism. After nearly twenty years in the classroom, Camille is thrilled to be teaching Rhetoric & Strategy, Argumentation, Rhetorical Criticism, Great Speeches, and Public Speaking at Furman. (from Furman's website)Follow Camille's blog WutBJULearn more about Courage 365Andrew's LinksFB Discussion Group: https://www.facebook.com/groups/1153866318625322/Join my Patreon: https://www.patreon.com/4ndrewpledgerSocial Media: https://andrewpledger.mypixieset.com/linksMusic: https://www.purple-planet.com Hosted on Acast. See acast.com/privacy for more information.

Kenneth Burke understands content marketing as one of LinkedIn's Top B2B Marketing Strategy Voices, 20 under 40, Entrepreneur Contributor, and Executive of the Year. Once you read his content and follow his story, you'll quickly see why over a thousand people have signed up for his LinkedIn newsletter and why it's growing so quickly.

Kenneth Burke understands content marketing as one of LinkedIn's Top B2B Marketing Strategy Voices, 20 under 40, Entrepreneur Contributor, and Executive of the Year. Once you read his content and follow his story, you'll quickly see why over a thousand people have signed up for his LinkedIn newsletter and why it's growing so quickly.

Have you ever received a text message from a business and felt a real connection? In this episode of SaaS Fuel podcast, Jeff Mains tracks the phenomenal ascent of text messaging marketing with Kenneth Burke – VP of marketing for Text Request, peering into its humble beginnings and its current status as a multi-industry juggernaut. Discover how diverse industries are creatively leveraging texting to connect with customers in a way that aligns with modern communication habits, and gain insight into how multi-channel marketing has reshaped the way businesses build relationships and brand loyalty. From the necessity of registering your brand to navigating regulatory changes, we share tips that can skyrocket your message deliverability and engagement. Tune in to find out how texting has become the silent powerhouse in multi-channel marketing.Key Takeaways[00:06:04] - Customer-Centric Culture and Habits[00:11:46] - Text Messaging as a Business Tool[00:17:24] - Common Pitfalls in Text Marketing[00:24:12] - Registration Process for Companies[00:27:44] - Marketing Trends and Success Factors[00:37:51] - Common Mistakes in Marketing Strategies[00:42:16] - Analyzing the Ineffectiveness of Video Ads[00:47:04] -Analyzing Web Traffic and Buyer BehaviorTweetable Quotes“The real reason is because they weren't measuring anything. And you know that which gets measured gets improved, and so if it's not going to get measured, it's not going to get improved.” - 00:19:04 Kenneth Burke"You know, a lot of times it's just if you are going to call down a list of customers about an update or for an offer, an opportunity, you can replace that with a mass text." - 00:18:15 Kenneth Burke“Culture flows down from the top model, customer-centric habits and mindsets, if you expect others to follow, you have to do it yourself.” - 00:06:05 Jeff Mains“I've seen companies, big and small, transform their customer experience by embedding service into their DNA. So how do they do that? At the center is creating a truly customer-centric culture.” - 00:02:10 Jeff Mains“A crazy piece of it too is at least in my generation, the millennial generation. So many of us leave our phones on silent now, but we're still checking it constantly. We just lit up the home screen to see did we miss anything? Has anything come in?” - 00:15:32 Kenneth BurkeSaaS Leadership LessonsCultivate a Customer-Centric Culture: Prioritize customer satisfaction and embed a service-oriented mindset into the company's culture. This can be achieved by hiring individuals who naturally possess customer obsession and empowering employees to solve problems proactively.Embrace and Adapt to Innovation: Stay abreast of emerging communication channels and technologies, such as text marketing, and be willing to adapt and innovate. It's important to recognize the power of new tools to connect with customers and drive business growth.Align Marketing with Business Objectives Marketing efforts should not operate in isolation but must align with broader business goals. Utilize frameworks like OKRs (Objectives and Key Results) to ensure marketing strategies contribute to the company's success.Empower Employees to Take

Paul Shaughnessy chatted to members of the victorious St Thomas' team. Subscribe for more content! The Maroon & White Pod – brought to you by Citylink. For bookings, timetables, updates and any other information, head to citylink.ie.

Kenneth Burke St. Thomas Mgr. chats to CRKC following their AI Club Final v OLG 21.01.2024

It's The Social Geek New Year's Day Special. Join host Jack Monson for the kickoff to Year 15 of The Social Geek Podcast. Our rock star panel: Northeast Color's Derrick Ableman, Ali Kraus of Benetrends, Kristen Pechacek of MassageLuxe, author and keynote speaker Scott Greenberg,  Kenneth Burke of Text Request, and Entrepreneur Magazine's Editor-In-Chief Jason Feifer! We'll discusses: What may be the biggest stories in franchising in 2024Trends, threats, and opportunities for franchise brandsWhich brands may explode this yearAnd what is it about ice cream & franchising in tough times?   Thanks Citrin Cooperman, Northeast Color, and AnswerConnect.       

HURLING: St. Thomas manager Kenneth Burke with Galway Bay FM's Niall Canavan ahead of the All-Ireland senior semi-final against Waterford's Ballygunner

Ahead of St Thomas' All-Ireland semi-final clash against Ballygunner next weekend, Kenneth Burke chatted with Paul Shaughnessy. Subscribe for more content! This podcast is brought to you by Steede Motor Group, Claregalway. For your personalised vehicle shopping experience! Find out more at steedemotorgroup.ie

Today we're planning, budgeting, and looking ahead to all things Marketing for 2024. * What's going to be the biggest story in marketing next year? * What role will AI continue to play for marketers? * If you could only use ONE marketing channel in '24, which would it be? Liz Solar of Solar Media, Northeast Color's Derrick Ableman, Ali Kraus of Benetrends, and author / keynote speaker, Scott Greenberg, plus special guest Kenneth Burke of Text Request, share thoughts and predictions for 2024.   Today's episode is brought to you by Citrin Cooperman, Adplorer, Northeast Color, and AnswerConnect.   https://www.citrincooperman.com/ https://www.northeastcolor.com/ https://www.answerconnect.com/franchise

Dr. John Vervaeke and Greg Thomas engage in a nuanced conversation that spans the realms of philosophy, music, and culture. With an emphasis on the blues, jazz, and democracy, they examine how to be a "radical moderate" in today's polarized society. They explore the rich interplay between music and philosophy, delving into topics such as the sacredness of music, the musicality of being, and the role of music in democracy. Their collaborative spirit is a testament to the transformative power of cross-disciplinary dialogue. As they tackle topics like race, culture, and cosmic responsibility, they bring fresh insights into how we can harmonize disparate elements of human experience.   Resources   Greg Thomas: Website | X | YouTube John Vervaeke: Website | Patreon | Facebook | X | YouTube   The Vervaeke Foundation Jazz Leadership Project Jazz Leadership Project Blog Hemingway, Politics, and Wisdom Charlie Parker's Higher Octave Can Civic Jazz Resolve Our American Dilemma?   Greg Thomas — YouTube Greg Thomas: “The Ralph Ellison-Albert Murray Continuum”   Voices with Vervaeke — YouTube Aletheia Coaching - profound self-unfoldment rather than self-improvement w/ Steve March John Vervaeke & Greg Thomas Series: Jazz as Embodied Art and an Ecology of Practice | Deep Dive: Race, Culture, Jazz, and Democracy #1 Democracy as Antagonistic Cooperation for E Pluribus Unum Race Versus Cultural Intelligence: The Agent Arena Relationship Transcendent Naturalism Series: The Cognitive Science Show  Towards a Metapsychology that is true to Transformation w/ Gregg Henriques and Zachary Stein   Podcasts The Integral Stage - Bruce Alderman / Layman Pascal Straight Ahead - The Omni-American Podcast  Deep Transformation Podcast   Books A Spirit of Trust: A Reading of Hegel's Phenomenology - Robert B. Brandom Danielle Allen Books: Our Declaration: A Reading of the Declaration of Independence in Defense of Equality Justice by Means of Democracy  Talking to Strangers: Anxieties of Citizenship since Brown v. Board of Education  Why Plato Wrote Bearing Witness to Epiphany: Persons, Things, and the Nature of Erotic Life - John Russon  Amazon.com: Heidegger, Neoplatonism, and the History of Being: Relation as Ontological Ground - James Filler Recapture the Rapture: Rethinking God, Sex, and Death in a World That's Lost Its Mind - Jamie Wheal The Republic by Plato - The Internet Classics Archive  Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along - Gregory Clark Stranger in a Strange Land - Robert A. Heinlein  The Soul's Code: In Search of Character and Calling - James Hillman A Pluralistic Universe - William James Habits of Whiteness: A Pragmatist Reconstruction - Terrance MacMullan  The Omni-Americans: Some Alternatives to the Folklore of White Supremacy - Albert Murray Healing Collective Trauma: A Process for Integrating Our Intergenerational and Cultural Wounds - Thomas Hübl  My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies - Resmaa Menakem The Monster's Journey: From Trauma to Connection - Mark Forman PhD   Publications Dan Chiappe & John Vervaeke, The enactment of shared agency in teams exploring Mars through rovers - PhilPapers   Music Kind Of Blue | Miles Davis   Miscellaneous Blue Sky Leaders Certificate Program | CIIS Beyond Nihilism | Halkyon Academy Aletheia Coach “Body and Soul”--Coleman Hawkins (1939)  Theory of collective mind: Trends in Cognitive Sciences Rooted Cosmopolitans - Kwame Anthony Appiah   People Thomas Mann Andre Malraux Lester Young Quincy Jones Nadia Boulanger Charlie Parker   Timecodes 00: 00:00 — Dr. John Vervaeke kicks off the episode by introducing Greg Thomas and sharing the focus of their conversation: blues, jazz, democracy, and the concept of the radical moderate. 00: 01:08 — Greg Thomas reveals the overwhelmingly positive feedback they've both received from their past dialogues. 00:08:00 — Greg Thomas announces his newest ventures—a brand new podcast and memoir, both destined to challenge cultural norms. 00:11:40 — Dr. John Vervaeke responds to Greg's question by explaining the distinction between universe and cosmos and how we transform universe into cosmos. 00:13:00 — Vervaeke talks about reviving the sacred in our lives, creating a ripple in the very fabric of our collective mindset. 00:15:40 — Dr. John Vervaeke introduces a philosophical debate: the nature of humanity's relationship with the universe. He expresses why we shouldn't be the center of our cosmos. 00:18:00 — Reflecting on the sacredness of blues and jazz, and their role in American culture, Greg Thomas shares his experience with Michael James, Duke Ellington's nephew, who helped him deepen his knowledge of jazz and its history. 00:22:00 — Thomas explains the horizontal and vertical approaches to jazz improvisation through the examples of Coleman Hawkins and Lester Young, and how Charlie Parker synthesized these approaches. 00:27:40 — Vervaeke delves into the historical connections between music, mathematics, and geometry, referencing the Pythagorean and Platonic traditions. 00:32:00 — The discussion moves towards overcoming the subjective-objective and one-many dichotomies, leading to a non-duality in both the horizontal and vertical dimensions. 00:41:20 — Greg Thomas talks about the importance of cultivating the ability to be in relation in groups towards positive ends. He also introduces the idea of a positive way of looking at cults. 00:47:01 — Dr. Vervaeke explains the concept of vacillating between the poles of individuation and participation, and how our culture often forces us to emphasize one over the other. 00:54:38 — Using the example of global warming to illustrate the need for collective intelligence, Vervaeke explains that it requires a global effort and the use of various psychotechnologies to track and understand. 00:59:22 — Sharing an insightful quote from Ralph Ellison about choosing one's ancestors, Greg Thomas interprets it as choosing those who influence and inspire us, regardless of bloodline. 01:08:00 — Thomas prompts Dr. Vervaeke to discuss the concept of virtue, leading to an exploration of what constitutes a good human life. 01:15:00 — Dr. Vervaeke and Greg Thomas discuss the need to shift from a reification mindset to a relationality mindset in regard to race. 01:20:46 — Because of the pertinence and the sophistication of the way in which this series is trying to address some of our most burning issues right now, Vervaeke and Thomas encourage listeners to share it with others.

Sponsored by Business RadioX ® Main Street Warriors Kenneth Burke is the VP of Marketing for Text Request, a business messaging platform. He’s written over 1,000 articles on business growth for dozens of outlets, and he’s helped all types of companies from pre-launch startups to billion-dollar businesses achieve their goals. Kenneth is also a champion […]

Sponsored by Business RadioX ® Main Street Warriors Kenneth Burke is the VP of Marketing for Text Request, a business messaging platform. He’s written over 1,000 articles on business growth for dozens of outlets, and he’s helped all types of companies from pre-launch startups to billion-dollar businesses achieve their goals. Kenneth is also a champion […] The post Kenneth Burke with Text Request appeared first on Business RadioX ®.

Dr. John Vervaeke and guest Greg Thomas delve into the nuanced realm of 'Democracy as Antagonistic Cooperation' in the second installment of a captivating three-part series. Drawing parallels with jazz, Greg Thomas showcases how arts can lead to a deeper understanding and appreciation of democratic values. Dr. Vervaeke emphasizes the criticality of a shared cultural repertoire that trains cognition and shapes how democracy is internalized. They touch upon the often-overlooked interdependencies in politics, suggesting that opposing sides often complete each other, creating a holistic understanding. Greg Thomas brings forth the influence of Black Americans on democracy, given their unique sociocultural positioning. Topics span from the importance of humor in a democratic setup to the transformative virtues necessary for its functioning, marrying the worlds of art, music, and politics and offering a fresh perspective on the mechanics of democracy.   Resources:   Videos John Vervaeke: Democracy and the Relevance Realization of Distributed Cognition Books Developmental Politics: How America Can Grow Into a Better Version of Itself - Steve McIntosh Civic Jazz: American Music and Kenneth Burke on the Art of Getting Along - Gregory Clark Zombies in Western Culture: A Twenty-First Century Crisis - John Vervaeke, Christopher Mastropietro, and Filip Miscevic The Courage to Be - Paul Tillich How Culture Works - Paul Bohannan Justice by Means of Democracy | Talking to Strangers: Anxieties of Citizenship since Brown v. Board of Education - Danielle Allen The Omni-Americans: Black Experience And American Culture | The Hero And the Blues - Albert Murray Invisible Man | Shadow and Act | Going to the Territory - Ralph Ellison Publications Can Civic Jazz Resolve Our American Dilemma? | Democracy and a Post-Tragic Blues Sensibility  | Charlie Parker's Higher Octave | Democracy 3.0: Chaos Before Order | Democracy 3.0: The Consilience Project | Democracy 3.0: The Wise Democracy Project - Greg Thomas On Ritual Knowledge - Theodore W. Jennings The Little Man at Chehaw Station - Ralph Ellison Ensemble Interplay: Owning Change and Transformation - Jewel Kinch-Thomas Music Cherokee - 1942, Charlie Parker, Parker was 22 years old when this was recorded. Three years later he transformed jazz improvisation with his variation on “Cherokee” entitled “Koko.” Passion Dance - McCoy Tyner  Movies Get Out (2017)  The Wicker Man (1973) Misc Danielle Allen, Harvard Michael Winkelman An Omni-American Future The Wise Democracy Pattern Language   Timecodes:   [00:01:02] Greg Thomas introduces the theme "Democracy as Antagonistic Cooperation." Dr. Vervaeke explains opponent processing.   [00:08:10] Dr. John Vervaeke discusses the concept of polarity in politics, where each side demonizes the other, leading to a breakdown of collective intelligence and problem-solving capabilities. Greg Thomas points out the interdependent polarities in American politics, where the gaps and biases of one side are filled by the other.    [00:10:40] A significant question arises: How can we bridge political divides?   [00:16:52] Greg Thomas introduces the book, Civic Jazz, which integrates the work of Kenneth Burke, discusses the importance of rhetoric in art and communication, and explains how art, particularly jazz, can move people toward a realization of American civic and democratic ideals.    [00:26:05] Dr. John Vervaeke discusses the importance of cultural forms, such as music, in training cognition and proposes the transformation of dialectic into dialogos as a means to provide people with alternatives to the courtroom of debate, emphasizing the need for a broadly shared cultural repertoire that affords the cultural cognitive grammar of appropriating and appreciating democracy.   [00:30:00] Black Americans' unique democratic perspective is discussed, seen through the lens of Jazz. Dr. Vervaeke discusses the adjacent innovation thesis, highlighting peripheral perspectives.   [00:38:18] Greg Thomas showcases the educational prowess of his band, blending theory with musical practice, and describes a moment of antagonistic cooperation where the band was challenged to demonstrate their process of integrating new members and resolving conflicts.   [00:46:48] Discussion of the concept of scapegoats, particularly in a democratic society. Thomas emphasizes the importance of recognizing the sacrifices made by others for social cohesion and the significance of peaceful transitions of power.    [00:55:12] The visceral nature of fear and the feeling of impending doom are discussed, likening this feeling to the suspense and terror in a well-crafted horror movie. The movie "Get Out" is discussed as a reflection of identity manipulation.   [01:00:01] The symbolic "sunken place" is unpacked, discussing enslavement and manipulation in democratic societies. Greg Thomas discusses the importance of respecting and honoring those who sacrifice and lose in a democracy.   [01:07:00] The role of humor in preventing conflicts from turning hostile is highlighted.   [01:08:38] Dr. Vervaeke poses a thought-provoking question about the displaced scapegoat function in societies. They explore how certain forms of scapegoating, such as lynching, have been eradicated, but the underlying function may still persist in different manifestations, prompting reflection on how to address this function in a changing society.   [01:17:17] Dr. John Vervaeke discusses the concept of being a citizen of the cosmos, emphasizing the crucial transformation of character and the cultivation of virtue and wisdom that it demands. He highlights how cultivating these virtues is essential for the effective functioning of a democracy.   [01:18:45] Democracy 3.0 is introduced, hinting at an evolved democratic pattern language.  

St Thomas' senior hurling manager Kenneth Burke and Gort senior hurler Greg Lally join Paul Shaughnessy to look back on Galway's victory over Tipperary in the All-Ireland SHC Quarter-Final. Subscribe for more content! The Backdoor GAA Podcast for 2023 is now brought to you by Steede Motor Group, Claregalway. For your personalised vehicle shopping experience! Find out more at steedemotorgroup.ie

Today we're excited to introduce you to Kenneth Burke, creator and inventor of "CarKenny", the app that protects you and your family. Kenneth is a passionate automotive enthusiast who has been tinkering with cars at the beginning of his career.With over two decades of experience in the automotive industry, Kenneth has built a reputation as an expert in car maintenance, repair, and modification.But what sets Kenneth apart is his ability to make even the most complex automotive concepts easy to understand. Through his popular YouTube channel and blog, he has helped countless car enthusiasts improve their knowledge and skills.Whether you're a seasoned mechanic or just getting started in the world of cars, Kenneth has something to offer. So buckle up and get ready to learn from one of the best in the business.Link to Kenneth's website:www.carkenny.comGrab a copy of my book: https://partsmanagerpro.gumroad.com/l/qtqax "The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Please remember to like, share and leave your comments.Videos are uploaded weekly.Visit my website for more! https://www.partsmanagerprof.com/For the full video you can find it here on my YouTube channel: Revving Up Your Automotive Knowledge w/ CarKenny: Insights From A Pro Car EnthusiastIf you want me to continue making videos like these, please donate to our paypal account: paypal.me/partsmanagerpro.Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS* This video is for educational and entertainment purposes only.Car maintenance, Auto repair, Car modification, Automotive industry, Car enthusiast, Vintage carsExotic cars, Automotive concepts, Car knowledge, Mechanics, YouTube channel, BloggingPro car enthusiast, Garage hobbyist, Auto expert, Deep dive, Car enthusiasm, Car collectionCar education, Automotive insights, Security, Electric Vehicle Tracking, AI, GPT

HURLING: St. Thomas manager Kenneth Burke with Galway Bay FM's Niall Canavan after their All-Ireland senior semi-final defeat to Dunloy

HURLING: St. Thomas manager Kenneth Burke with Galway Bay FM's Niall Canavan ahead of their AIB All-Ireland senior semi-final against Antrim's Dunloy

After the game, Sean, Niall and the two Cyrils spoke to members of the successful St Thomas' team. Conor Cooney, Mark Caulfield, Gerard Kelly, Evan Duggan, John Headd, Fintan Burke, Damien McGlynn, Cathal Burke, David Burke, Kenneth Burke..

Speaking to Niall Canavan

Kenneth has been speaking to Sean Walsh ahead of the County Senior Hurling Final

Remixing is essential to contemporary culture. We see it in song mashups, political remix videos, memes, and even on streaming television shows like Stranger Things. But remixing isn't an exclusively digital practice, nor is it even a new one. Evidence of remixing even appears in the speeches of classical Greek and Roman orators. Turntables and Tropes: A Rhetoric of Remix, by my guest Scott Haden Church, is the first book to address the remix from a communicative perspective, examining its persuasive dimensions by locating its parallels with classical rhetoric. Church identifies, recontextualizes, mashes up, and applies rhetorical tropes to contemporary digital texts and practices. This groundbreaking book presents a new critical vocabulary for scholars and students to use as they analyze remix culture. Building upon scholarship from classical thinkers, such as Isocrates, Quintilian, Nāgārjuna, and Cicero, as well as contemporary luminaries like Kenneth Burke, Richard Lanham, and Eduardo Navas, Scott Haden Church shows that an understanding of rhetoric offers innovative ways to make sense of remix culture. SCOTT HADEN CHURCH teaches courses in media studies, communication theory, and popular culture at Brigham Young University, where he is an associate professor in the School of Communications. He has been awarded the Phyllis Japp Scholar award from the University of Nebraska–Lincoln and the Ruth S. Silver Research Fellowship in Mass Media Ethics from Brigham Young University. Scott Haden Church's Turntables and Tropes: A Rhetoric of Remix is available at msupress.org and other fine booksellers. You can learn more about the book at scotthadenchurch.com and Scott is on Twitter @scotthchurch. You can connect with the press on Facebook and @msupress on Twitter, where you can also find me @kurtmilb.The MSU Press podcast is a joint production of MSU Press and the College of Arts & Letters at Michigan State University. Thanks to the team at MSU Press for helping to produce this podcast. Our theme music is “Coffee” by Cambo. Michigan State University occupies the ancestral, traditional, and contemporary Lands of the Anishinaabeg – Three Fires Confederacy of Ojibwe, Odawa and Potawatomi people. The University resides on Land ceded in the 1819 Treaty of Saginaw.

The complete audiobook is available for purchase at Audible.com: voicesoftoday.net/div Death in Venice By Thomas Mann Translated by Kenneth Burke Narrated by Alan Weyman In Thomas Mann's novella Death in Venice, a distinguished writer's holiday from the burdens of his work turns out very differently from what he expected. By means of the story, Mann explores the relationships between disciplined intellect and ungoverned passion, and between decaying age and youthful beauty, against a background that resonates today in a time of pandemics. It was first published in German (as Der Tod in Venedig) in 1912. The translation by Kenneth Burke used in this recording was originally serialized in three parts in the literary periodical The Dial in 1924. Death in Venice has been adapted for film, opera, radio, and stage plays, and even ballet!

Show notes:* (2:17) How employee personalities affect team building* (9:12) Communicating value propositions when the product is constantly evolving at a startup* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (15:09) How winning awards generate employee excitement despite working in a “boring” industry* (23:09) Have you Heard?Links & Resources: Text RequestBuild Your Queue (Kenneth's Show)Affinity PublisherUse Cameo to get famous spokespeople

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.   [00:01 – 09:03] What is Text Request? Kenneth explains what they do at Text Request Improving patient engagement through text messaging SMS and its adoption across different age brackets [09:04 – 14:02] HIPAA Compliance Is HIPAA a concern with text messaging use for marketing? [14:03 – 25:39] Leverage Text Messaging We discuss the ways on how you can leverage text messaging in marketing initiatives Areas where you can use text messaging in the patient life cycle [25:40 – 30:27] Closing Segment Using text messaging in the patient life cycle to improve the patient’s journey Connect with Kenneth. Links available below.   Tweetable Quotes: “People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke   Resources Mentioned: HIPAA – Health Insurance Portability and Accountability   You can connect with Kenneth on LinkedIn or send him an email at kenneth@textrequest.com. Sign up for Text Request at https://www.textrequest.com/   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott

How Non-being Haunts Being reveals how the human world is not reducible to “what is.” Human life is an open expanse of “what was” and “what will be,” “what might be” and “what should be.” It is a world of desires, dreams, fictions, historical figures, planned events, spatial and temporal distances, in a word, absent presences and present absences. In his new book How Non-Being Haunts Being: On Possibilities, Morality, and Death Acceptance (Fairleigh Dickinson UP, 2020), Dr. Corey Anton draws upon and integrates thinkers such as Jean-Paul Sartre, Henri Bergson, Kenneth Burke, Terrence Deacon, Lynn Margulis, R. D. Laing, Gregory Bateson, Douglas Harding, and E. M. Cioran. He discloses the moral possibilities liberated through death acceptance by showing how living beings, who are of space not merely in it, are fundamentally on loan to themselves. Dr. Corey Anton (he/him) is Professor of Communication Studies at Grand Valley State University and host of the YouTube channel Corey Anton. Dr. Lee Pierce (they & she) is Assistant Professor of Rhetorical Communication at State University of New York at Geneseo and host of the podcast RhetoricLee Speaking. You may also enjoy the New Books Network interview with Luke Winslow about the book American Catastrophe. Lee M. Pierce (she/they) is an Assistant Professor at SUNY Geneseo specializing in rhetoric, race, and U.S. political culture. They also host the Media & Communications and Language channels for New Books Network and their own podcast titled RhetoricLee Speaking. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/secularism

How Non-being Haunts Being reveals how the human world is not reducible to “what is.” Human life is an open expanse of “what was” and “what will be,” “what might be” and “what should be.” It is a world of desires, dreams, fictions, historical figures, planned events, spatial and temporal distances, in a word, absent presences and present absences. In his new book How Non-Being Haunts Being: On Possibilities, Morality, and Death Acceptance (Fairleigh Dickinson UP, 2020), Dr. Corey Anton draws upon and integrates thinkers such as Jean-Paul Sartre, Henri Bergson, Kenneth Burke, Terrence Deacon, Lynn Margulis, R. D. Laing, Gregory Bateson, Douglas Harding, and E. M. Cioran. He discloses the moral possibilities liberated through death acceptance by showing how living beings, who are of space not merely in it, are fundamentally on loan to themselves. Dr. Corey Anton (he/him) is Professor of Communication Studies at Grand Valley State University and host of the YouTube channel Corey Anton. Dr. Lee Pierce (they & she) is Assistant Professor of Rhetorical Communication at State University of New York at Geneseo and host of the podcast RhetoricLee Speaking. You may also enjoy the New Books Network interview with Luke Winslow about the book American Catastrophe. Lee M. Pierce (she/they) is an Assistant Professor at SUNY Geneseo specializing in rhetoric, race, and U.S. political culture. They also host the Media & Communications and Language channels for New Books Network and their own podcast titled RhetoricLee Speaking. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

How Non-being Haunts Being reveals how the human world is not reducible to “what is.” Human life is an open expanse of “what was” and “what will be,” “what might be” and “what should be.” It is a world of desires, dreams, fictions, historical figures, planned events, spatial and temporal distances, in a word, absent presences and present absences. In his new book How Non-Being Haunts Being: On Possibilities, Morality, and Death Acceptance (Fairleigh Dickinson UP, 2020), Dr. Corey Anton draws upon and integrates thinkers such as Jean-Paul Sartre, Henri Bergson, Kenneth Burke, Terrence Deacon, Lynn Margulis, R. D. Laing, Gregory Bateson, Douglas Harding, and E. M. Cioran. He discloses the moral possibilities liberated through death acceptance by showing how living beings, who are of space not merely in it, are fundamentally on loan to themselves. Dr. Corey Anton (he/him) is Professor of Communication Studies at Grand Valley State University and host of the YouTube channel Corey Anton. Dr. Lee Pierce (they & she) is Assistant Professor of Rhetorical Communication at State University of New York at Geneseo and host of the podcast RhetoricLee Speaking. You may also enjoy the New Books Network interview with Luke Winslow about the book American Catastrophe. Lee M. Pierce (she/they) is an Assistant Professor at SUNY Geneseo specializing in rhetoric, race, and U.S. political culture. They also host the Media & Communications and Language channels for New Books Network and their own podcast titled RhetoricLee Speaking. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

ReWriting the Human Story: How Our Story Determines Our Future an alternative thought experiment by Nikola Danaylov   Chapter 1: The Definition of Story We started our thought experiment with Kenneth Burke’s definition of story as “equipment for living.” Burke offers a great start but it is Jeff DeChambeau who really brings all the essential elements together […]

Episode 36 Listening to Malcolm Cecil and T.O.N.T.O Malcolm Cecil's synthesizer setup was known as T.O.N.T.O., an acronym meaning The Original New Timbral Orchestra. Playlist Caldera, “Share With Me the Pain” from A Moog Mass (1970 Kama Sutra). Synthesizer programming and engineering by Malcolm Cecil and Robert Margouleff; spoken vocals, Malcolm Cecil; tenor vocals, Robert White; harpsichord, John Atkins; synthetic speech effects, Robert Margouleff' cello, toby Saks. 4:31 Tonto's Expanding Head Band, “Timewhys” from Zero Time (1971 Atlantic). Written by, programmed, engineered, produced and performed by Malcolm Cecil and Robert Margoulff. Lyrics by Tama Starr. Recorded with an expanded Moog Modular III synthesizer. This was prior to expanding their system into what would become T.O.N.T.O.. 5:03 Tonto's Expanding Head Band, “Cybernaut” from Zero Time (1971 Atlantic). Written, programmed, engineered, produced and performed by Malcolm Cecil and Robert Margoulff. Recorded with an expanded Moog Modular III synthesizer. A nice demonstration of what they could accomplish with the Moog. 4:31 Stephen Stills/Manassas, “Move Around” from Manassas (1972 Atlantic). Synthesizer, electric guitar, organ, vocals, producer, Stephen Stills; keyboards, Paul Harris; drums, Dallas Taylor; guitar, Chris Hillman. Synthesizer programming, Malcolm Cecil. 4:17 Stevie Wonder, “Keep on Running” from Music Of My Mind (1972 Tamla). Synthesizers, ARP and Moog, Piano, Drums, Harmonica, Organ, Clavichord, Clavinet, Stevie Wonder. Engineering and synthesizer programming, Malcolm Cecil and Robert Margouleff. Adds the ARP and another Moog to the T.O.N.T.O. setup. 6:38 Stevie Wonder, “Evil” from Music Of My Mind (1972 Tamla). Synthesizers, ARP and Moog, Piano, Drums, Harmonica, Organ, Clavichord, Clavinet, Stevie Wonder. Engineering and synthesizer programming, Malcolm Cecil and Robert Margouleff. 3:31 Pat Rebillot, “The Naked Truth” from Free Fall (1974 Atlantic). Synthesizer and electric piano, Pat Rebillot. Engineering and synthesizer programming, Malcolm Cecil and Robert Margouleff. 3:28 Tonto, “The Boatman” from It's About Time (1974 Polydor). Written, programmed, engineered, produced, and performed by Malcolm Cecil and Robert Margoulff. Features the expanded analog version of T.O.N.T.O. featuring ARP, Moog, and Oberheim equipment. Note the rain and thunder sounds created using the synthesizer. Reminds me of Beaver and Krause from this era. 5:04. Tonto, “Tonto's Travels” from It's About Time (1974 Polydor). Written, programmed, engineered, produced, and performed by Malcolm Cecil and Robert Margoulff. Features the expanded analog version of T.O.N.T.O. featuring ARP, Moog, and Oberheim equipment. I think you can hear the joystick that Cecil created. 8:25 Mandrill, “Peaceful Atmosphere” from Beast From The East (1975 United Artists Records). T.O.N.T.O. played by Claude “Coffee” Cave, Carlos Wilson; electronic music programming, Malcolm Cecil. From the liner notes: “T.O.N.T.O. The Original New-Timbrel Orchestra. This instrument consists of twelve synthesizers linked together and played simultaneously. A polyphonic touch-sensitive also plays also plays an essential role in the creation of sound when the instrument is played. We thank you Malcolm Cecil for the creation of T.O.N.T.O. 3:19 Mandrill, “Honey-Butt” from Beast From The East (1975 United Artists Records). T.O.N.T.O. played by Claude “Coffee” Cave, Carlos Wilson; electronic music programming, Malcolm Cecil. 4:58 Stairsteps, “Theme Of Angels” from 2nd Resurrection (1976 Dark Horse Records). Synthesizer, T.O.N.T.O., Billy Preston; T.O.N.T.O. programmed by Malcolm Cecil and Robert Margouleff; produced and engineered by Robert Margouleff. Music By, Lyrics By, Lead Vocals, Lead Guitar, Bass, Kenneth Burke; Backing Vocals, Ivory Davis; Backing Vocals, Stairsteps; Drums, Alvin Taylor; Guitar, Dennis Burke; Keyboards, Billy Preston. 3:18 Stairsteps, “Salaam” from 2nd Resurrection (1976 Dark Horse Records). Synthesizer, T.O.N.T.O., Billy Preston; T.O.N.T.O. programmed by Malcolm Cecil and Robert Margouleff; produced and engineered by Robert Margouleff. Music By, Lyrics By, Lead Vocals, Lead Guitar, Bass, Kenneth Burke; Backing Vocals, Ivory Davis; Backing Vocals, Stairsteps; Drums, Alvin Taylor; Guitar, Dennis Burke; Keyboards, Billy Preston. 4:26 Quincy Jones, “I Heard That” from I Heard That!! (1976 A&M). Synthesizer, Dave Gruisin. Synthesizer programming by Malcom Cecil, Robert Margouleff, Paul Beaver. 2:12 Quincy Jones, “Theme from ‘The Anderson Tapes” from I Heard That!! (1976 A&M). Synthesizer, Dave Gruisin. Synthesizer programming by Malcom Cecil, Robert Margouleff, Paul Beaver. Synthesizer, Ed Kalehoff. Also features a vibraphone solo by Milt Jackson, a trumpet solo by Freddie Hubbard, Toots Thielemans on harmonica, and Bobby Scott on piano. 5:05 Steve Hillage, “Octave Doctors” from Motivation Radio (1977 Virgin). Producer, Engineer, Synthesizer T.O.N.T.O., Malcolm Cecil; Synthesizer & Saucersizer, Vocals, Lyrics, Miquette Giraudy; Composed, Arranged, Lyrics, Guitar, Guitar Synthesizer, Voice, Shenai; Steve Hillage. 3:30 Steve Hillage, “Radio” from Motivation Radio (1977 Virgin). Producer, Engineer, Synthesizer T.O.N.T.O., Malcolm Cecil; Synthesizer, Vocals, Lyrics, Miquette Giraudy; Composed, Arranged, Lyrics, Guitar, Guitar Synthesizer, Voice, Shenai; Steve Hillage. 6:11 Gil Scott-Heron & Brian Jackson, “1980” from 1980 (1980 Arista). Produced by Brian Jackson, Gil Scott-Heron, Malcolm Cecil; engineered and mixed by Malcolm Cecil; Synthesizer (T.O.N.T.O.), piano, electric piano, keyboard bass, Brian Jackson; composer, guitar, piano, vocals, Gil Scott-Heron; horns, Bill Watrous, Denis Sirias, Gordon Goodwin; drums, Harvey Mason; guitar, Marlo Henderson. 5:59 Gil Scott-Heron & Brian Jackson, “Late Last Night” from 1980 (1980 Arista). Produced by Brian Jackson, Gil Scott-Heron, Malcolm Cecil; engineered and mixed by Malcolm Cecil; Synthesizer (T.O.N.T.O.), piano, electric piano, keyboard bass, Brian Jackson; composer, guitar, piano, vocals, Gil Scott-Heron; horns, Bill Watrous, Denis Sirias, Gordon Goodwin; drums, Harvey Mason; guitar, Marlo Henderson. 4:24 Malcolm Cecil, “Gamelonia Dawn” from Radiance (1981 Unity Records). Composed, Performed, Produced, Engineered by Malcolm Cecil. Recorded at T.O.N.T.O. studios in Santa Monica, California. From the liner notes: “The Original New Timbral Orchestra is the world's largest privately built and owned synthesizer standing some six feet high and twenty feet in diameter. It was designed and built by Malcom Cecil.” In addition to Cecil on T.O.N.T.O., this track features Paul Horn on “golden” flute. 4:35 Malcolm Cecil, “Dance of the Heart” from Radiance (1981 Unity Records). Composed, Performed, Produced, Engineered by Malcolm Cecil. Recorded at T.O.N.T.O. studios in Santa Monica, California. 3:28   Background music: Caldera, “Make Me Carry The Death Of Christ” from A Moog Mass (1970 Kama Sutra). Synthesizer programming and engineering by Malcolm Cecil and Robert Margouleff; spoken vocals, Malcolm Cecil; tenor vocals, Robert White; harpsichord, John Atkins; synthetic speech effects, Robert Margouleff' cello, toby Saks. Tonto's Expanding Head Band, “Riversong” from Zero Time (1971 Atlantic). Written by, programmed, engineered, produced and performed by Malcolm Cecil and Robert Margoulff. Lyrics by Tama Starr. Recorded with an expanded Moog Modular III synthesizer. This was prior to expanding their system into what would become T.O.N.T.O.. 8:01 Here is the video produced with Malcolm Cecil by the National Music Centre of Canada. This short history of T.O.N.T.O. at Rolling Stone magazine is also of interest.   Introductory and background music by Thom Holmes unless otherwise indicated. Opening and closing sequences were voiced by Anne Benkovitz. For episode notes, see Noise and Notations. For more information about the history of electronic music, see Electronic and Experimental Music, sixth edition, published by Routledge.

Dr. Dan O'Neil, Dr. Tim Barr and Dr. Steve Llano discuss Burke's idea of the Terministic Screen as well as chat about the Burkean Parlor. Leave a comment or a message! We'd love to hear what you think. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthebin/message Support this podcast: https://podcasters.spotify.com/pod/show/inthebin/support

SaaS AdLab Podcast | Episode: 95 -------------------------------------------------------------------------------------------- Featuring: Kenneth Burke - VP Marketing: TextRequest -------------------------------------------------------------------------------------------- Join the SaaS AdLab Private Facebook Group: http://bit.ly/SaaSAdLabGroup​ -------------------------------------------------------------------------------------------- URLs: Website: https://www.textrequest.com/​ -------------------------------------------------------------------------------------------- Follow Fantôm Agency: https://www.instagram.com/fantom.agency/​ https://facebook.com/fantomagency​ https://twitter.com/fantomagency

Dan and Steve discuss Kenneth Burke's essay "The Virtues and Limitations of Debunking" where Burke is highly critical of a form of argumentative practice that was as popular then as it is now: Totally taking out the other side so thoroughly there's nothing left. This is not a good practice, and we will chat about why. Leave us a voice message, a question or comment! --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthebin/message Support this podcast: https://podcasters.spotify.com/pod/show/inthebin/support

In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN. Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy.

Our special guest on this week’s episode of Performance Delivered is Kenneth Burke, the VP of Marketing at Text Request, a software company that helps businesses increase profits through powerful text messaging software. He’s received awards for his work in psychological research and sales, and has helped dozens of businesses, from pre-launch startups to billion-dollar companies, achieve their goals.

John Briggs (B.A. Harvard; Ph.D. University of Chicago) is the author of Francis Bacon and the Rhetoric of Nature (winner of the Thomas J. Wilson Award from Harvard University Press, 1988) and Lincoln's Speeches Reconsidered (Johns Hopkins, 2005). In addition to courses in Renaissance literature, Shakespeare, and C. S. Lewis, he teaches the history and theory of rhetoric and composition, as well as a course on Lincoln's speeches. He has published articles and book chapters on Shakespearean catharsis; the political underplot of Timon of Athens; defective scientific forms of proof in Othello; Bacon, science, and religion; Lincoln and Shakespeare; Frederick Douglass and Macbeth, the neglected role of literature in the teaching of composition; Peter Elbow and the pedagogical paradox; and the idea of magic in the rhetorical theory and practice of Elbow and Kenneth Burke. An essay on ideas as phenomena in the work of Bacon and E. O. Wilson has appeared in Francis Bacon and the Refiguring of Modern Thought (Ashgate, 2005). Recent projects include a study of catharsis and poetic justice in Romeo and Juliet and Lincoln's reading of tyranny in Macbeth. Briggs is currently serving as the Director of the University Writing Program. He was the winner of the 1995-96 Faculty Teaching Award. He has been chair of the CHASS Executive Committee and a consultant to the College Board. Currently, he is on the editorial board of Literary Imagination.

Scott Newstok discusses his book How to Think Like Shakespeare: Lessons from A Renaissance Education with Chris Richardson. Newstok is Professor of English and Founding Director of the Pearce Shakespeare Endowment at Rhodes College. Newstok is the author of Quoting Death in Early Modern England: The Poetics of Epitaphs Beyond the Tomb (Palgrave, 2009) and How to Think like Shakespeare: Lessons from a Renaissance Education (Princeton, 2020); and editor of Kenneth Burke on Shakespeare (Parlor Press, 2007), Weyward Macbeth: Intersections of Race and Perforance (Palgrave, 2010, with Ayanna Thompson), and Paradise Lost: A Primer, written by his late mentor Michael Cavanagh (Catholic University of America Press, 2020).

试用诺兰作为文本的选择本身去解释文本的选择。理论也是一种经常需要去「感受它」的东西。 邮箱：bukelilun@outlook.com 网站：bukelilun.com 宝婷的微博：@tifanie 诺兰电影：《信条》、《星际穿越》、《记忆碎片》、《盗梦空间》 微博博主 @有杯榛果拿铁 9月5日的博文 吉奥乔·阿甘本，《散文的理念》 袁一丹，《此时怀抱向谁开》 王汎森，《思想是生活的一种方式》 Kenneth Burke 「转喻」（metonymy）概念 加藤周一，《日本文化中的时间与空间》 安托万·孔帕尼翁，《理论的幽灵：文学与常识》 Wolfgang Iser, The Implied Reader

Dr. Isaksen explains how to anticipate counterarguments in your speeches, using Barack Obama's "We the people" speech as an example of what to do, and Brutus' speech in Shakespeare's "Julius Caesar" as an example of what not to do.

Last October, Ellen DeGeneres faced criticism after being spotted sitting next to former president George W. Bush at a football game. She continued to face backlash for that way that she addressed the moment on her variety-talk show. Psychology student Cameron Harris uses Kenneth Burke's dramatistic pentad to analyze Ellen's message, and considers the social responsibility that celebrities hold. He argues that Ellen's and Bush's relationship is ultimately questionable and hypocritical.---Ever thought about how 9/11 impacted your favorite sitcom? Or what Ypsilanti really thought about abolishing slavery? Students who were set to present at Eastern Michigan University’s 40th Undergraduate Symposium hold answers to questions you never knew you had. Written Kaila TrefilProduced: Ronia-Isabel Cabansag

We get back to fundamentals in this episode. Public address has perhaps never been more important than it is right now. We are looking to our public leaders to provide information, guidance, hope, a sense of calm, and maybe even some company. In a time of isolation public speech brings us together. The rhetorical is incredibly important. But that raises an important issue for this podcast - what IS rhetoric? In this episode we discuss various definitions of rhetoric, focusing on Aristotle and Kenneth Burke, and provide an example of public speech (an address from Gov. Gretchen Whitmer) and show how it exemplifies these definitions. Read the blog post of this episode at https://kairoticast.com/episode-three-what-is-rhetoric/. Learn more about Kairoticast at https://kairoticast.com. Music in this episode is "Fearless First" by Kevin MacLeod at https://incompetech.filmmusic.io/song/3742-fearless-first licensed under CC-BY.

Explore the more-than-magical power of words and rhetoric in the wizarding world.  This month’s episode explores Albus Dumbledore’s wisdom that “Words are our most inexhaustible source of magic.” Mark-Anthony Lewis (Bristol Community College and School on Wheels of Massachusetts) helps Emily and Katy understand how speech and rhetoric operate in the wizarding world. He explains why “Harry Potter Has a Consent Problem,” and the importance of not only choice but lack of choice for certain characters and beings (like Muggles) in the Harry Potter series. Spells, of course, gain their power from words, but Mark-Anthony also points to pivotal moments where speeches are more powerful than magical spells. Dumbledore in particular uses speech instead of magic at critical points to persuade and to empower others in the magical community.  Mark-Anthony applies the ideas of rhetoricians like Gorgias, Kenneth Burke, Lloyd Bitzer, and Richard Vatz to explore where the power of language and speech originates, and how it builds relationships and empowers listeners. Does the prophesy constrain Harry’s action through the words it relays? We consider Harry’s means of retrieving the real memory about the Horcrux conversation from Slughorn - which he thinks will involve magic but Hermione knows will require persuasion. How do free will and destiny intersect with speech and rhetoric?  The wizarding world often disdains the physical violence of the Muggle world, but accepts violence generated by the words uttered in spells. Wizards are sometimes blind to the fact that words can do great damage, and to other kinds of physical communication, like the way animals or beasts speak. Mark-Anthony explains that Hagrid is more in tune with this kind of communication, in ways that other wizards are often not, and makes a quite creative connection to the gamekeeper of Lady Chatterley’s Lover.  Characters like Lockhart, Dumbledore, Voldemort, and Snape employ a variety of rhetorical styles and devices. We talk about Harry Frankfurt’s concept of (to put it politely) “baloney” as well as the concept of “techne” to understand how key characters communicate and persuade through their speech. Is Snape a kind of Victor Frankenstein? We conclude with some thoughts about insights regarding crisis communication in the Harry Potter series that we might apply to our current difficult times. 

Telling stories. Stylistic language. Electronic eloquence. The relationship of language to ideology and power. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book) The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World, by KH Jamieson and P. Waldman (book) Packaging the Presidency: A History and Criticism of Presidential Candidate Advertising, by KH Jamieson (book) Media Control: The Spectacular Achievements of Propaganda, by Noam Chomsky (book) Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz (book) The War of Words, by Kenneth Burke (book)

Hello, hello. This week Lysa and special special guest Dana discuss queerness in the Thor franchise (mostly the films but also the comics). This is the second part of a two-parter episode, which was recorded before Avengers: Endgame premiered. The first part of the episode is already out, so if you haven't listened to that one, pause this one and go back. In the first episode, we talked about the third instalment Thor: Ragnarok generally and then anti-colonialism. In this episode, we talk about the characters, their ships and their representations.  Spoilers for all the Thor, Captain America, and Avengers franchises (including Infinity War but not Endgame). Please heed the content warnings. CW for: mentions of abuse and child abuse, incest, genocide, sexual violence against women (brief mention), colonialism, Hitler and WWII, suicide and depression. Dana mistakenly identifies Agent Sitwell (played by Maximiliano Hernández) as white and I didn’t correct her, so I’m correcting that now. Kenneth Burke is the person who came up with the “dignified homosexual/bad queer” binary and you can read about it here: (http://sensesofcinema.com/2016/american-extreme/john-waters/) General Queeries Podcast (https://thatsnotcanon.com/generalqueeriespodcast) Support this podcast

Hello, hello. This week Lysa and special special guest Dana discuss queerness in the Thor franchise (mostly the films but also the comics). This is the first part of a two-parter episode, both of which were recorded before Avengers: Endgame came out, so there are no spoilers for that. The second part will be out on the regular schedule 21st of May, but if you want to listen to the full episode now, subscribe to my Gay-treon (http://patreon.com/queerasmedia) for just $3 a month!  Spoilers for all the Thor, Captain America, and Avengers franchises (including Infinity War but not Endgame). Please heed the content warnings. CW for: mentions of abuse and child abuse, incest, genocide, sexual violence against women (brief mention), colonialism, Hitler and WWII, suicide and depression. Dana mistakenly identifies Agent Sitwell (played by Maximiliano Hernández) as white and I didn’t correct her, so I’m correcting that now. Kenneth Burke is the person who came up with the “dignified homosexual/bad queer” binary and you can read about it here: (http://sensesofcinema.com/2016/american-extreme/john-waters/) Support this podcast

What is a conversation? Show Notes: - https://en.wikipedia.org/wiki/EdmundBurke - https://en.wikipedia.org/wiki/Conversation - https://en.wikipedia.org/wiki/KennethBurke - https://en.wikipedia.org/wiki/Hans-GeorgGadamer - https://en.wikipedia.org/wiki/MarshallMcLuhan - https://en.wikipedia.org/wiki/TruthandMethod - https://en.wikipedia.org/wiki/UnderstandingMedia - https://www.amazon.com/Interacting-Patients-Joyce-Samhammer-Hays/dp/0023528109 - https://en.wikipedia.org/wiki/Filler(linguistics) - https://en.wikipedia.org/wiki/Rhetoric - https://en.wikipedia.org/wiki/Acceptance - https://en.wikipedia.org/wiki/Agreement(linguistics) - https://en.wikipedia.org/wiki/Speechact - https://en.wikipedia.org/wiki/Logos - https://en.wikipedia.org/wiki/Pathos - https://en.wikipedia.org/wiki/Ethos - https://www.youtube.com/playlist?list=PLW0NGgv1qnfzb1klL6Vw9B0aiM7ryfXV (https://www.youtube.com/playlist?list=PLW0NGgv1qnfzb1klL6Vw9B0aiM7ryfXV_) — What Makes This Song Great? - https://www.youtube.com/watch?v=rE3jRHkqJc — This Video Will Make You Angry — (Competition as Cooperation) - https://www.centertao.org/essays/literal-chinese-vs-translations/ — "Violence, even well intentioned / always rebounds upon itself."

In our first episode of our October series, "The (Witch)Craft of Writing," Byron Gilman-Hernandez has a conversation with Carol Hogan-Downey on The Hermetic Order of the Golden Dawn's influence on Irish theatre in in the 19th Century. Their discussion looks at the Order's mystical practices of tarot and word vibration in philosophy, theatre, and Irish nationalism, and how rhetoricians from Gorgias to Kenneth Burke understood the relationship between Rhetoric and Magic.

Kenneth Burke is the marketing director for text request a B2B text messaging software company in Chattanooga. He runs a boutique marketing agency where he helps many companies of all sizes with their marketing and content strategies. And he's been awarded for work in psychology research and sales.    Questions   Tell us a little bit about yourself and your journey On the website textrequest.com, and it says text messaging for small businesses, start texting with your current business number and you can reach four times more people and get more leads and increase revenue. Could you explain to us how that really works? In the 3 to 4 years that you said your startup has been in operation, can you tell us some of the industries that predominantly tend to use your service? What are some everyday solutions that you believe can help to improve customer experience in small business? As a consumer yourself, what’s one thing you look for when you shop with a business, what’s your number one thing you’re looking for a business to have? What’s the one online resource, tool, websites or app that you absolutely cannot live without in your own business? What are some of the books that have had the biggest impact on you? We have a lot of listeners who are business owners and managers who feel they have great products and services but somehow, they lack the constantly motivated human capital. If you were sitting across the table from that person, what’s one piece of advice that you would give them to have a successful business. What is the one thing in your life right now that you are really excited about – either something that you’re working on to develop yourself or people? Where can our listeners find you online? What’s one quote or saying that during times of adversity or challenge you revert to this quote to kind of help you to keep centered and to focus on your path or goal?   Highlights Kenneth was asked to share his journey and he started by stating that Text Request is a startup. It's about four years old now, three and a half and he got into it because one of his good friends was one of the people who helped to start it. So, Kenneth was at a sales position somewhere else, he was looking to get out of it, just wanting something new and different. And his friend was super excited about this idea and the concept and starting things off and he thought you know what, I want to be a part of that. So, that's how he got here from his previous job. Before that, he has a degree in psychology with a focus on experimental research. And that's how he got here, and he has done some consulting on the side as well.   Kenneth explained how “Text Request” basically works as he stated that it starts with a basic concept that these days most people are thinking consumers, most people don't answer their phone calls and don't reply to e-mails like they used to. So, depending on what industry you're in and then even within what company rates for phone calls are anywhere from 5% are answered to up to 20%. Twenty percent is definitely the high bar there. And then according to “Constant Contact” the average e-mail open rate is only about 18%, that's not even including responses or click through’s conversion. So, there's clearly room for engagement there and what we found is that most people in their studies and stats to back this up, most people want to text with a business.   So, what we do at “Text Request”, we give people a platform or a dashboard where they can text back and forth with customers really easily. But the reason it's so successful or why it works so well is because people actually read their text, so 99% of texts are read, the response rate is about 90 seconds on average, so the reach rates four times that or maybe five times that of e-mail and then you're actually going to get engagement and get responses because it's what people want these days. Yanique stated that it's interesting the way it’s explained because most businesses are also on Social Media. Social Media also has a platform for texting, so Facebook as Facebook Messenger. Instagram has Instagram messaging where you can directly message the business or the person depending on the type of business they are. So, why would they choose this platform versus those platforms that there's already interface of what the business is about, the products and services they have to offer, maybe even read feedback from other people who've interfaced with that particular product or service. Kenneth stated that in general mobile messaging, any message you get from any platform is huge these days, it's just what people prefer. Facebook Messenger is kind of its own thing; a lot of people use it and it works really well. Text messaging is the basic communications tool and it works really well or meshes. It can work with your Instagram, it can work with your Google business listing and your search ads. And with your website or anywhere else online where you can control phone number. So, that's a big part of it, from the consumer side, they can go to your website search for you online and if they're on a phone they can just click and send you a text pretty quickly. And all of it comes to the same place which is easy for a business to manage. And then a lot of times too a business they're the ones trying to initiate the conversations. So, for them there might be a few dozen or might be several thousand customers or members or volunteers whoever it is that they're trying to keep up with and communicate with and text which is one place to do that's really nice as opposed to going to all of your individual apps to message someone.   When asked about the industry that predominantly tend to use his service, Kenneth stated that there are a bunch of them. Everyone texts for 100 reasons, so, every business can find a way to text. Staffing is a big one, so staffing agencies have hundreds if not a few thousand employees on their roster so to speak that they're communicating with and trying to fill positions with clients and things like that. So, texting everyone is a lot easier or sending one message to everyone even is a lot easier than individually calling each person on the list and leaving a voicemail etc. Home service companies is another big one, so you think of maid services, cleaning or plumbing, electricians, companies like that - they are always needing to check that the person is going to be home or at their business for them to come by and make sure the doors are unlocked and even that quick scheduling of an appointment. A lot of times it is easier for them because a consumer a lot of times can't answer phone calls during the day while they're at work but they can send a quick text so that ends up working out really well.   Yanique stated that is sounds like it’s predominantly more service-based businesses rather than product-based business to which Kenneth agreed. Yanique also shared that in Jamaica where she lives, 74% which was the last statistic of GDP comes from service-based businesses. So, a lot of organizations are not necessarily into new products or manufacturing per say but more the core of their business has to do with providing a service to the consumer. Would you say where you are in the in the part of the United States that you are that maybe most of the businesses are also in that same realm or would you say it's the opposite? Kenneth stated that it's hard to say. He doesn’t know the stats on it. The people he comes into contact with professionally day to day, week to week - most of them provide some sort of service. They might be accountants or a home service industry or something. Their particular area does have a lot of industry manufacturing but most of the small businesses around here are service based. Kenneth stated a few of the basics a business owner can utilize as everyday solutions to improve their customer experience, a fast and accurate website. Most people are going online to find out who you are, information what are your business hours, what are your reviews. So, making sure that it’s easy for them to find and that all the information is up to date is really important, particularly if you have specific business hours, there’s a lot of times with holidays or things change where there is something inaccurate on your listing and that turns away business. So that's a big one that a lot of people particularly they work with a marketing agency for their listing that they just overlook. Another one he thinks is just talking to your customers. It's simple, it's even obvious. A lot of times businesses and business owners particularly entrepreneurs, they get started and you have this idea of here's who might our customer is and here's what exactly it is that they need. But then you get into it and you find out that people aren’t flocking to my service or my new product as much as we thought they would. Our marketing must be wrong or something or these people must just be dumb but it's usually that there's just the disconnect between what you're providing and what your customers actually want and so, in their experience, having conversations day in and day out with dozens, hundreds, thousands of people helps you to really internalize what they're trying to accomplish and the way they want to go about it. And then you build those relationships and once you have those relationships you begin to empathize with them, you begin to think the same way that they think. And from there the service you offer, the customer service you offer, specific services and the entire experience starts to really come together.   Kenneth stated that for him, it’s what's going to be easiest usually. There's always so much going on, there's always going to be someone who has a cheaper option, there’s always going to be someone who has a better option. So, for him it's just what's the quick solution I know he’s not going to regret. Yanique reiterated that as a consumer, he’s looking for something that requires him to exert as little energy as possible but something that won't cost him too much in terms of that it's quick but it's also efficient. Yanique also mentioned that over the years in interviewing different people in different industries across the world for this podcast, she really has found that most consumers nowadays are seeking an effortless experience, they're looking for that organization that can take the effort out of the experience. Because there are so many other competing activities that you have to do on a daily basis. Take the effort out but at the same time ensure that they are achieving the goal that you've set in terms of achieving. So, whether it's buying a shoe or getting your carpet cleaned at home or getting a room painted or getting your website with a web developer, it's efficient. But you have to exert as little energy as possible because this person is just so able to meet your needs in such a very easy and effortless way. Kenneth agreed and stated that it's the people who make it effortless are the companies who make it effortless are the ones that stand out. Kenneth stated that for the online resource or app that he couldn’t live without in his business, it's hard to say because he uses so many. It's kind of like if one was gone, there would be another one to take its place. He stated that their content management system is the biggest one, so WordPress for a while they just switch to Umbraco. For them that's the biggest thing because they’re always adding pages and changing copy and adding sections to our website and customer profiles, case studies and all these things. So just for him to just be able to jump in and make those changes 18 times a day is really helpful. Aside from that he would say probably the Mozbar Chrome extension. So, that basically it's a browser extension for Chrome where you can click on it while viewing any other website and see what it's domain authority is, how it kind of its backlink profile and some other search engine optimization key metrics which for a lot of what he does is crucial.   Kenneth shared that it's always hard to pick books because there always so many and whenever you read one thing it tends to build on something else you’ve read. Tim Ferriss' The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich for him was huge. It was it was kind of the first book on entrepreneurship run anything related to life and work that didn't involve just being in a corporate office all day, that he read which for him at the time he read it was really impactful for framing how he wanted to go about his day to day. The book Rest: Why You Get More Done When You Rest by Alex Soojung-Kim Pang was really big for him. In America in particular we have this mindset of like “Oh, you have to hustle, hustle 24/7” if you’re going to give anything, it's kind of, he calls it the “Gary V approach” and so this book is a scientific very well documented account of how the most successful people in history or at least some of them have prioritized rest over the grind. So, some people who are included in it are like Thomas Jefferson and Bill Gates and it talks about whenever you focus on rest and not just like vegging out in front of a TV or getting a lot of sleep although sleep is important, but rest as in doing other activities that stimulate different parts of your brain. So, even in college this was common, people would say, “Every 45 minutes you study, make sure that you spend 15 minutes doing something active.” It's kind of that back and forth of activity switching without trying to multitask. So, that was big and it kind of put some thoughts he had been having and some things he’d experienced before in one book that had all the references, all the resources, all the studies and the big names in it. So, I recommend that to everyone. And then the book Peak: Secrets from the New Science of Expertise by Anders Ericsson. For listeners they don't know, Erickson is the same one who did the research that Malcolm Gladwell ended up coining into the 10,000 hours. He loves the book because it's like a 30-year history of everything this man's done and everyone else in his field has done in just a few hundred pages. But he loves the concept in it that the brain really never stops growing, that it's incredibly elastic and that counter to the current believed your brain is done developing by the time you’re 25. You can keep pushing and keep growing and keep improving in different areas. You can't really teach an old dog new tricks.   Kenneth stated that the one thing he would say is you can often do more with a few people who are really invested than with a lot of people who aren't. Jim Collins particularly in his book Good to Great: Why Some Companies Make the Leap… And Others Don’t talks a lot about the concept of getting the right people on the bus. You need to get the right people on your team and you need to get the wrong people off of your team before you really start driving it. So, if you're in a position where you already have a great product, great service, you kind of have the customer experience over the product market fit. Tie it up and the problem is personality, sometimes you might not need to keep that person but on the other hand there's always more you can do as a leader. So, you need to evaluate how are you compensating them, are you giving them the intangibles that any reasonable person would want such as autonomy to do their job well, trust, listening to their ideas and actually acting on them and trying to encourage engagement as opposed to just saying, “Well, you don't know anything. So, we're gonna pass on you.” There's two sides, you can always be a better leader, you can always do more but at the end of the day you can't make somebody want to get up and help your business grow. Yanique agreed with that point and stated that it's something that we speak about a lot in their customer service workshops, leadership workshops that attitude is something that comes from within and you can bring in the greatest trainers, the most expensive consultants, the best of the best that the world could ever provide. But at the end of the day if that person is just not wanting to do what you want them to do then you aren't going to get much further.   Kenneth shared that right now they have a pretty small team and they're really tight knit which is convenient if nothing else. But also, practical and great and all those things. As a startup they just a few months ago hit the milestone of a Million Dollars in annual recurring revenue. And so that's very exciting by itself. But they also have what he thinks is a really good plan in place to at least double that in the next 12 months. So, that's exciting, he’s more intrinsically motivated but that helps him wake up in the morning.   Kenneth shared listeners can find him at – Facebook – www.facebook.com/textrequest Twitter – www.twitter.com/text_request Twitter – www.twitter.com/BurkeWriter Instagram – @text.request Instagram - @kennethburkewriter   Kenneth shared a quote from William Faulkner, he was actually joking with one of his writing buddies and wrote in a letter and said, “I only write when I'm inspired. Fortunately, I'm inspired every morning at 9 am.” Kenneth loves that because a lot of times he finds that the discipline or the habit is more important than motivation or whatever challenge is going on. If you wake up every day and you say, “Okay, I'm up, here’s what I'm going to do towards my work, my goal, my passion.” It becomes a lot easier to just do the work but to see results over time.      Links Mastering Customer Experience and Increasing Your Revenue Online Course The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss Rest: Why You Get More Done When You Rest by Alex Soojung-Kim Pang Peak: Secrets from the New Science of Expertise by Anders Ericsson Good to Great: Why Some Companies Make the Leap… And Others Don’t by Jim Collins    

This is the second episode in a late-summer series: the Dissertation Dialogues. These episodes feature conversations between PhD candidates from Indiana University and some of their dissertation mentors. For more context, check out Vol. 1. This particular episode features Jennifer Juszkiewicz and Dana Anderson. Jennifer Juszkiewicz is a PhD candidate at IU who studies composition theory and rhetorics of space and place. Her dissertation focuses on simultaneously digital and material locations where writing happens. She'll be defending that dissertation in the coming academic year, during which she'll also be joining the faculty at St. Mary's College in Notre Dame, Indiana, to serve as writing center director and assistant writing program coordinator. Dana Anderson is an associate professor at IU and also serves as Director of Composition. He received his PhD from Penn State, published his book Identity's Strategy: Rhetorical Selves in Conversion in 2007, and coedited the 2013 collection Burke in the Archives: Using the Past to Transform the Future of Burkean Studies with Jessica Enoch. His coauthored article "Screaming on a Ride to Nowhere: What Roller Coasters Teach Us About Being Human" was recently published in the journal Entertainment Values. Among other things, Juszkiewicz and Anderson discuss the role of the rhetorical tradition in contemporary rhetoric and writing instruction, strategies for training new writing instructors, and the continuing relevance of Maurice Charland's 1987 article "Constitutive Rhetoric: The Case of the peuple quebecois." Ryan Juszkiewicz contributed extensive editorial work to this episode. The episode features clips from the following: "Roller Coaster Screams" by InspectorJ "Supermoon" by Ikebe Shakedown

The writings of underground filmmaker Jack Smith serve as a starting point for Phil and JF's second tour of the trash stratum. In their wanderings, they will uncover such moldy jewels as the 1944 film Cobra Woman, the exploitation flick She-Devils on Wheels, and (wonder of wonders) Hitchcock's Vertigo. The emergent focus of the conversation is the dichotomy of passionate commitment and ironic perspective, attitudes that largely determine whether a given object will turn out to appear as a negligible piece of garbage... or the Holy Grail. By the end, our hosts realize that even their own personal trash strata may give off shimmers of the divine. Jack Smith, [Flaming Creatures](https://www.moma.org/learn/momalearning/jack-smith-flaming-creatures-1962-1963)_ Robert Siodmak (director), Cobra Woman (https://www.imdb.com/title/tt0036716/) (1944) Jack Smith, "The Perfect Filmic Appositeness of Maria Montez" Roger Scruton (https://en.wikipedia.org/wiki/Roger_Scruton), English philosopher [Mystery Science Theater 3000](https://en.wikipedia.org/wiki/MysteryScienceTheater3000)_ (TV series) Kenneth Burke (https://en.wikipedia.org/wiki/Kenneth_Burke), American literary theorist Alfred Hitchcock (director), Vertigo (https://www.imdb.com/title/tt0052357/) (1958) Fyodor Dostoevsky, [Notes from Underground](https://en.wikipedia.org/wiki/NotesfromUnderground) Charles Ludlam's Theater of the Ridiculous (https://en.wikipedia.org/wiki/Theatre_of_the_Ridiculous) Mel Brooks (director), [High Anxiety](https://en.wikipedia.org/wiki/HighAnxiety)_ (1977) "Ironic Porn Purchase Leads to Unironic Ejaculation" (https://local.theonion.com/ironic-porn-purchase-leads-to-unironic-ejaculation-1819565403), The Onion (1999) James Carse, [Finite and Infinite Games](https://en.wikipedia.org/wiki/FiniteandInfiniteGames)_ Jorge Luis Borges, "The Approach to Al-Mu'tasim" (https://en.wikipedia.org/wiki/The_Approach_to_Al-Mu%27tasim) Herschell Gordon Louis (director), She-Devils on Wheels (https://www.youtube.com/watch?v=4TosyNe9nzQ) André Bazin, What is Cinema? (https://www.ucpress.edu/book/9780520242272/what-is-cinema) Erik Davis, "The Alchemy of Trash" (https://techgnosis.com/the-alchemy-of-trash/) David Lynch, Mulholland Drive (https://www.imdb.com/title/tt0166924/) William James, [The Varieties of Religious Experience](https://en.wikipedia.org/wiki/TheVarietiesofReligiousExperience) Phil Ford, "Birth of the Weird" (https://dialmformusicology.com/2018/02/07/birth-of-the-weird/)

Welcome to Mere Rhetoric, the podcast for beginners and insiders about the people, terms and movements who have shaped rhetorical history. I’m Mary Hedengren and I’ve been reading A Christmas Carol this holiday season because I’m playing Mrs. Crachit in a community theatre production. And wow. There is a story behind that. But becaue I was interested in The christmas carol, so I started reading The Man Who Invented Christmas, Les Standiford’s history of Dickens’s masterpeice. I was surprised to hear how A Christmas Carol had solidified Christmas as we know it, a home-and-family holiday rather than a racacus drunken orgy of disrule. Yeah, Christmas used to be like that. In fact, there was a debate about Christmas raging over several centuries when Scrooge came on the scene. After Dickens, though, industrialists started giving their employees Christmas Day off, and everyone started sending their workers the ubiquitous Christmas turkey. Robert Louis Stevenson, upon reading Dickens’s Christmas Carol first cried his eyes out and then committed to donate money to the poor. Even Dickens’s best frienemy and critic, William Makepeace Thackery, was deeply moved by it. Dickens’s book had, in the words of Lord Jeffrey “fostered more kindly feelings and prompted more positive acts of beneficence” than all the sermons in all the churches pervious. So if literature is so powerful to change the way people live, why isn’t it considered rhetoric? That question is probably best addressed in Steven Mailloux (My-U)’s Rhetorical Power. In the book that would in some ways define his career, Mailloux advances a rhetorical perspective of literature that would present a middle ground between idealist and realist literary theory. He calls the exercise of this perspective “rhetorical hermeneutics” which he suggests as an “anti-Theory theory” that will  “determine how texts are established as meaningful through rhetorical exchanges” (15). It isn’t just the content or, to use the old fashioned phrase, “theme” of a book that impacts people, but the way the story is drawn through, and the techniques that the author gets us to buy into. Such a reading differs wildly from the notions of New Criticisms that would restrict interpretation to the page and from even Stanley Fish’s narrow academic interpretative community. Instead, the work is rooted in a specific history, rhetorical tradition, and cultural conversation (145-6). We can be impacted by 19th century books, but not the in same way that Lord Jeffrey and Stevenson were. There are conversations going on and arguments made in the book catalogs of any culture. Mailloux claims that this perspective is not only engaged in the world outside the text, but also describes the temporal experience of reading. In this way, literature exits circles of elite academic interpretative communities and instead belongs to the community of readers at large. The text has an individual influence as well. Mailloux describes how a text can educate a reader (41) and train the reader to see and think a certain way as the text progresses (99). This education depends on the form of the work, how the work develops from premise to premise. Moby Dick is Mailloux’s main example of this kind of trained reading. The disappearing narrator through chapters isn’t just an error; it’s an education. In this way, rhetorical hermeneutics seem to draw on both Kenneth Burke’s discussion of form in Counter-statement and Wayne Booth’s concerns about immoral narration in The Rhetoric of Fiction. While Mailloux uses Moby Dick as his primary example of the education of the reader within the pages of a book, he spends more time discussing the way that a text’s educating qualities relate to a community’s debate, and what better example could he use than The Adventures of Huckleberry Finn?     In Mark Twain’s book, Mailloux has a prime example of the way a work “includes rhetorical histories of interpretative disputes” (135).  Because of the way Twain’s work was part of the national debates of the “Negro Question” and the “Bad Boy Boom,” it can clearly demonstrate a reading that prioritizes not the “isolated readers and isolated texts” but the entire “rhetorical exchanges among interpreters embedded in discursive and other social practices at specific historical moments” (133).  We often think of Huckleberry Finn in terms of race only, because that’s the predominant issue from the book for our culture, but the issue of “bad boys” was even more pressing on Twain’s contemporaries, which may seems a shocking undersight to modern readers. Huckleberry Finn was originally banned from some schools and library for showing a bad boy getting away with rebellion.  Mailloux demonstrates that there were many pieces of literature of all sorts discussing what to do with juvenile delinquent boys, and Twain’s contribution in the unintentionally humane and thoughtful Huckleberry was a response to, and instigator of, some of the alarm. Moving from Mark Twain, Mailloux applies his theory to contemporary political disputes, demonstrating that this kind of reading practice isn’t exclusive to formal literature. So we come full circle. Literature participates in a wider societal conversation, and our political conversations can benefit of a reading as intense as the one we give to literature. As Mailloux says “textual interpretation and rhetorical politics can never be separated” (180).     So if you do a little light reading this holiday break, you might take a moment and wonder, what, exactly, are the political implications of what you’re reading. If you found a deeper level of rhetorical discourse in your holiday reading, why not drop us a line at mererhetoricpodcast@gmail.com? This is Mary Hedengren, ruining your vacation from Mere Rhetoric.

Authentication Code: 0123456 Join Danny and the Christian Humanist Podcast's Nathan Gilmour for a fun, angry rhetorical analysis of the internet's newest laughingstock, Verrit.com. Learn about Hillary Clinton sycophant Peter Daou, nephew of Fear of Flying author Erica Jong, and his Freshman Comp capacity for essay-writing. What's a "Daouist?" What do Kenneth Burke, Aristotle, and basic logical argumentation have to say about Verrit? Why can't Liberal rhetoric succeed outside the "serious middle?" Will Danny finally be able to enter polite society after purging his rage over the stupidity of Verrit? All this and more! Please go to iTunes and leave a review: https://itunes.apple.com/us/podcast/the-sectarian-review/id1031613670?mt=2 Also, visit and like our Facebook page to access more content: https://www.facebook.com/SectarianReview/

This week we're joined by our friend Aaron to discuss the strategy (or lack thereof) of Donald Trump and his administration, voter suppression and fraud, conservative complacency, changing minds with arguments, Nazis in the streets with torches, acknowledging absurd world-views, staffing the FCC to overturn net neutrality, Russia's involvement in the election, righteous violence, punching Nazis and running over protesters, trolling the left, training for non-violence, noob tactics of the alt-right, civil resistance via Chenoweth and Stephan, Leo Tolstoy and Kenneth Burke, the privilege of non-violence, accountability to better placed critics, better uses for white masculinity, the shrinking timeline of awareness, creative non-violence, war with North Korea, understanding the other with empathy, substituting a villain for a fool, how Nazis compare to BLM / Antifa / Black Panthers and others, problematic media, human cooperation, tearing down white supremacist iconography in public places, the hardly-subtle KKK, Stetson Kennedy, Linear and Emergent Logic, and more!

Ep. 2 Transcript[coffee beans grinding, then pouring played underneath the voice-over]I love the sound of coffee beans being ground up. It’s like I’m addicted to it. There’s something about the way it starts off crackly and percussive as it breaks up the beans into a smaller chunks and then gradually levels out into a smooth, steady hum, signalling that it’s ready to become my first cup of the coffee for the day. [pouring sound]Really great podcasts can activate a similar kind of sonic addiction. Check out this first line from Ira Glass on an episode of This American Life[General hum and murmur]Podcast intros like that reach out into the humming mass of the media-saturated world and like that [murmuring stops suddenly] hook their listenersTitle sequence Today’s episode “Do I Have Your Attention?”The average podcast is around 20 minutes. With so much media to consume out there, podcasters must have to work extra hard to engage listeners within the first 30 seconds, or people will take their ears elsewhere. As Martha Little points out in her article “How Podcasts get and keep your attention,” many podcasts do this by leaving “puzzle bait,” which she describes as starting off the show with “a question or strange postulation” [Crimetown]I mean, who doesn’t want to keep listening after an intro like that? I have so many questions: why did this guy getting beat up? How was the mayor involved? How is this person the mayor?This kind of ‘puzzle bait” is unusual for something like radio, where interesting or ambiguous introductions are typically discarded in favor of simple, straightforward reporting.Live news has a very different audience than a podcast. People turn to news for a quick rundown of what’s going on in the world. As a result, newscasters don’t always have time to for intriguing introductions. Although podcast and radio are both audio media, podcasting is very different genre. For one thing, podcasts need to be much more engaging. For a live news broadcast, the greatest advantage is that it’s live. The information is new, so people want to hear it.However, somebody doing a podcast about something like, I don’t know, an obscure crime that happened almost 20 years ago, you need to make the information salient for the listener, make it newsworthy[intro to Serial, Ep. 1]Of course, if you’ve ever taken a writing class, you’re probably familiar with the idea of the “introductory hook.” Your English teacher probably said something like “make sure to start your paper with something that engages the reader, like a question, strange fact, or a startling statistic.” Not bad advice, but when it comes to introductions, the best thing to keep in mind is “keep it simple.” Get to the point. Don’t waste your reader’s time with pseudo-profound statements like “since the dawn of man.”For example, Here’s the opening to an article by Ian Bogost for an article he wrote for the Atlantic: “I worry.”That’s it. Not “Human have been worrying since the dawn of time” or “You know what people do a lot of? Worrying.” With this short (in this case, very short) sentence, Bogost is able to cut through to his main point and establish a bridge to his audience via a shared feeling: worry.The rhetorician Kenneth Burke refers to this kind of “emotional bridge” as “identification.” In “A Rhetoric of Motives,” Burke describes how identification is primary to all forms of persuasion. When we try to convince someone to do or think something, Burke writes that we first have to identify with them. Identification is about finding and establishing shared interests. For instance, if you were going to try to convince your boss to let you off work early, you would try to create identification with your boss. If you are both parents, you might appeal to your shared interests in raising a good family; Or maybe you leaving work early will allow you to do your job better, and thus ultimately benefit the company and your boss. “Puzzle bait” podcast introductions are also a kind of identification. As we listen, we begin to identify with the speaker[Planet money: professor blackjack intro]In this intro from Planet Money, the host describes a scene in vivid detail, making the listeners feel as though they are sitting alongside him and having a shared experience.It’s a simple concept, but it works. Identification can even be something as simple as identifying that the speaker is someone who (like you) enjoys the sound of coffee beans getting ground up. [Coffee grinding then Outro music]

Cannabusiness Solutions From a Certified Public Accountant as Kenneth Burke talks with Dean Guske, a practicing CPA who has significant experience in the emerging cannabis business.

California Cannabis Legalization Impact as Kenneth Burke speaks with Executive Director and co-founder California Cannabis Industry Association Nate Bradley

Marijuana and The Financial Industry as Kenneth Burke speaks with Rick Roccobono with the state of Washington's Department of Financial Institutions.

Learn How Dope Magazine Became So Dope in Business as Kenneth Burke spoke with David Tran, the Co-Founder/CEO Dope Media and Dope Magazine.

Making Marijuana Bong Sculptures from a 3-D Printer is the subject Kenneth Burke discusses with Al Jacobs, one of the co-founders of PrintABowl.

On Christian Teaching   Welcome to Mere Rhetoric the podcast for beginners and insiders about the people, ideas and movement that have shaped rhetorical history. Big thanks to the University of Texas’ Humanities Media Project for supporting the podcast.   Today we get to talk about the saint who brought classical rhetoric into the realm of Christian homiletics. Augustine was a fourth century saint whose life in someways demonstrates the great sea-changes in the Mediterranean world of rhetoric, education and religion. His father was pagan, his mother was Christian and young Augustine describes himself as a bit of a genius hedonist in his Confessions. His teachers were supposedly terrible, but he mastered the standards of a Roman education—Virgil and Cicero. He eventually became a rhetoric teacher in Carthage, Rome and Milan. He taught rhetoric all told for somewhere between ten and fifteen years, before his eventual conversion to Christianity and vocation as a priest and the bishop of Hippo. He must have spent a lot of time pondering the question of how his previous career as one who taught other people how to persuade could be reconciled with his new religion’s emphasis on inspiration. If God will give the preacher exactly the words which he needs, either through scripture or through divine inspiration, is there any space for a Christian rhetoric? He started working on his definition of Christian rhetoric as early as the 390s, but On Christian Teaching wasn’t finished until 427, only three years before his death. Throughout those forty years, Augustine must have thought about the practical question of whether Christian preachers could be trained to give better sermons, much as he had spent more than a decade teaching young men in the principles secular rhetoric.   The first argument that Augustine has to make is that Christian teaching can be rhetorical. Rhetoric was seen as pagan and more than a little sneaky. Augustine argues that rhetoric may be used by Christians as a means of spoiling of Egypt to adorn the temples of Jerusalem (Green’s 64-7). The biblical allusion he’s making comes from the flight of the Hebrews from Egypt who took pagan gold with them to make their own religious items. Augustine’s metaphor implies that rhetoric, like the gold itself, is valuable, but it must be melted down and essentialized from its current pagan form. Augustine goes on to argue that Christians not only benefit from using rhetoric, but they avoid rhetoric at their own peril. Because “rhetoric is used to give conviction to both truth and falsehood” why should truth “stand unarmed in the fight against falsehood” (101)? So Augustine argues that rhetoric has both positive and defensive value, but as part of the melting down of the pagan gold idols, he recommends several key differences from classical rhetoric.   First, the similarities: there’s a lot that Augustine believes that the Christian can be taught about oratory, especially he classical idea of the three levels of speaking, high, middle and plain. He is very willing to steal the gold, also, of the three aims of the orator, to instrut, delight and move, which Augustine calls “to be listened to with understanding, with pleasure and with obedience” (87). Even the methods of instruction can be taken from the pagan rhetors. Imitation looms large, except more Paul, perhaps, and less Cicero. Augustine sees the bible as not just source material, but examplars. This is a very Classical way of teaching style. Augustine’s destinction between “things” (the content) and “signs” (the proclaimation of the content) is itself a very classical distinction. Augustine’s “Egyptian gold” seems to be of a very Platonic and Ciceronian ore, but he does melt it down to reform it into a more Christian shape through two important moves.     First, Augustine puts a heavy emphasis on the ethos of the speaker. Classical rhetoric, too, especially Cicero, who Augustine read, valued ethos, but for Augustine, the character of the preacher is important for practical as well as theological reasons. Augustine demands that the speaker live a good life and be in companionship with the inspiration of the Spirit of God. While Augustine admits that “A wise and eloquent speaker who lives a wicked life certainly educates many who are eager to learn, although he is useless to his own soul,” he believes that the speaker in front on an audience should, in the best case, be the best sort of man (142). The speaker who is a good person can teach through acts as well as through words. By living lives that were beyond reproach, the preachers who follow Augustine “benefit far more people if they practiced what they preached” (143). This follows Paul’s injunction to his own teacher-in-training, Timothy, when he says about bishops that they “must have a good report of them which are without” (1 Tim. 3:7). The people outside of the church as well as in, would be best to have a good example teaching them               But for Augustine, it’s not enough just to live a moral life—pagan Stoics and Epicureans can similarly follow rules they have made for themselves. Augustine also says that the preacher needs to pray and receive the Holy Ghost’s instruction. The preacher needs to pray in preparation “praying for himself and for those he is about to address” (121). He needs the prayer in order to be able to be an instrument of the Spirit and the audience need the prayer so they can be receptive to the message. The preacher gets the truth of the subject as well as the delivery from the prayer. As a vessel fro the truth the preacher prays so he “can utter what he had drunk in and pour out what has filled him” (121). Augustine even goes as far as to say of the preacher that “he derives more from his devotion to prayer than his dedication to oratory” (121). The idea behind this is that eloquence can come as does inspiration to speak the right thing—from the inspiration of the Spirit. Augustine even goes as far as to say of the preacher that “he derives more from his devotion to prayer than his dedication to oratory” (121). This idea that the preacher can appeal to divine eloquence instead of considering the rhetorical situation has made several 20th century scholars frustrated with Augustine. Kenneth Burke complains in Rhetoric of Motives that Augustine seeks “cajoling of an audience [not] routing of opponents.” I don’t pretend to know every Burke means, but that seems like a bit of an unfair argument because Augustine spends most of his time describing homiletics, a genre that operates on the assumption that the speaker and the audience are already in agreement on most of the key principles, if not the application and degree. Once they’ve put on the stiff suit, or itchy nylons and are sitting on the hard-backed pews at an unreasonable hour of a Sunday morning, you’ve already won a large part of the battle. Your audience is probably less diametrically opposed to you than would be, say, the senate in a legislative speech or the jury in a judicial speech. Stanley Fish objects that that Augstine’s dependence on spirit depreciates the speaker, which is actually a very old argument against Christian homiletics. In the Renaissance, rhetoric was a scary idea in general and we’ll talk about Wayne Rebhorn’s books about rhetoric debates later, but the key thing is that Augustine along with his critics had to deal with how rhetoric fits into one of the key Christian paradoxes: that men are both “little lower than the angels” and also “less than the dust of the earth.” Fish is right that Augustine’s reliance on spirit depreciates the agency of the speaker, but he neglects that for Augustine the steps necessary to receive the spirit—obedience and prayer—are responsibilities of the speaker, as necessary to a Christian canon of rhetoric as invention and arrangement. And it’s not just a Christian rhetoric that Augustine is describing here: it’s a neo-Platonic one. Plato’s influence is seen all over On Christian Doctrine. You might not remember from our episode on the Pheadrus, but Plato believed that eternal truths about, for example, beauty could be “remembered” in this world. What we are remembering are the glimpses of truth that we were able to see in a spirit world where we were able to control our rash desires. In other words, when we were obedient to our better selves. Augustine was a big fan of Plato, but as a rhetorician, he probably liked the pro-rhetoric Plato best. In On Christian Doctrine, Augustine seeks a way to reconcile his neo-Platonist philosophy, Christianity and the idea that good preaching is a skill that can be teachable and improved. In the turn of the fourth century, Augustine witnessed both the 410 sack of Rome and the 430 Vandal invasion of Hippo, his own home. He lived right on the boundary between the end of the old, Roman Mediterranean world and the rise of the Christian European one. In all of the tumultuous change that was about to begin, Augustine recommended adaption, not revolution, as Christians reused the best rhetorical practices of the pagan world to build their new era.          

  Rhetorical Landscapes in America: Variations on a Theme from Kenneth Burke by Gregory Clark Welcome to Mere rhetoric, the podcast for beginners and insiders about the ideas, terms and movements that shaped rhetorical history. I’m Mary Hedengren and if you’ve like to get in touch with me you can email me at mererhetroicpodcast @gmail.com or tweet out atmererhetoricked. Today on Mere Rhetoric I have the weird experience of doing an episode on someone who isn’t just living, but someone who was my mentor. If you’ve ever had to do a book report on a book your teacher wrote, you understand the feeling. But I really do admire the work of Gregory Clark, especially his seminal work in Burkean Americana. Clark is was been the editor of the Rhetoric Society Quarterly for eight years and recently became the President Elect of the Rhetoric Society in America, which means, among other things, he’s responsible for the RSA conference, like the one I podcasted about earlier this summer. He also wrote a fantastic book called Rhetorical Landscapes inAmerica, that became the foundation for a lot of work that looks that the rhetoricality of things like museums, landscapes and even people. In the final chapter of Gregory Clark’s Rhetorical Landscapes in America: Variations on a Theme from Kenneth Burke, he poses the question “where are we now?” (147). We’ve certainly been many wonderful places. In Rhetorical Landscapes, Clark has packed up Kenneth Burke’s identification theory of rhetoric and applied it to the national landscapes of America. Clark suggests that our identity as Americans comes, largely, from our experiences with common landmarks. To demonstrate this power of Burke’s concept of identification, Clark has taken us through more than a century of American tourism, from New York City in the early 19th century to Shaker Country to the Lincoln Memorial Highway. We’ve been convinced by Clark of the rhetorical power of these places to create a national identity. We’ve seen how mountains and parks and even people can evoke a feeling of identification. It’s been a long, lovely ramble by the time we get to Clark’s question. Reading his words, one can’t escape the image of a wanderer who, having ambled through one delightful landscape after another finds himself suddenly disoriented as to his current location. Clark himself describes his project as “a ramble” and it is this apt description that encapsulates both the dizzying strengths of the book (147). Surely one of the most striking strengths of this ramble is the remarkable company we keep. Clark has brought the human and extremely likable specter of Kenneth Burke along for this meander through American tourism. The Burke of this book has not only provided us with the language of identification in our community of travelers to “change the identities that act and interact with common purpose;” he’s consented to come along with us (3). Clark presents Burke as one who was “himself a persistent tourist in America” (5). Burke very charmingly has written about his traveling “’go   go    going West, the wife and I/.../ “Go West, elderly couple”’” (qtd. Clark 7). When Burke’s theories of national identification are presented to us chapter-by-chapter, we enjoy their application in the presence of a critic who is not cynically immune to the process of identification, only acutely aware of it. Presented as accessibly and understandable, Clark has written us a Burke we can road trip with. If Clark has presented for us a clear, insightful and accessible version of Burke through this rambleit is because of his own remarkable prowess as a teacher. He is willing to let Burke be a fellow-traveler with us and he is willing, himself, to join us personally in the ramble. We readers are fortunate to have Clark with us, just as much as we are to have his clear explanations of what Burke would say if the deceased were alongside us. Just as Burke is not immune to the seduction of American tourism, Clark gives us ample insight into how the American landscape affected his own identification as an American as a child. In the chapter on Yellowstone, Clark describes how, as a child from “a marginal place in America” he had been taught that “America was in faraway places like New York or Washington, D. C., or Chicago or California” (69). When Clark first went to Yellowstone National Park, he noticed the variety of license plates in the parking lot and could suddenly feel “at home among all those strangers in a new sort of way—at home in America” (69). While Clark gives us every possible reason to respect him as a serious, meticulous scholar of both rhetoric and American tourism history, he never lets us forget that he, like Burke, like us, is also another tourist in awe of the places we define as quintessentially American. With knowledgeable and accessible teachers like Burke and Clark at our sides, we readers feel comfortable seeing how we, too, fit into this landscape. While the scope of the book covers the extremely formidable years of American nation-making (from the days of “these” United States to when the country is solidly coalesced into “the” United States), the institutions then established are still foremost in the psyche of Americans of all generations. Readers of Rhetorical Landscapes in America will be hard-pressed to read a chapter without immediately applying the Burkean theories to their own individual experiences with these ensigns of American identity. Have you been to NYC? Have you been told that you have to see Yellowstone? All of these places are part of how we structure our American identity. Where are we going? Working topically, vaguely chronologically, Clark and Burke accompany us through New York City, Shaker country, Yellowstone, The Lincoln Highway, the Panama-Pacific world’s fair and the Grand Canyon. It’s almost like a car game on a long road trip: okay, what do these six things have in common? While each of these locations lead themselves to a deeper understanding of what it means to be a touring American (eg, in the chapter Shaker country we discover how guides to the region have lead to identification “not with the Shakers, but with the other touring Americans who gather to wonder at the spectacle the Shakers create” and thus objectified Shakers), (52). Including a city, a people, a park, a road, an event and a building in a park could arguably be a way to expand the definition of the “landscape.” Why are we rambling through these American landscapes with Burke and Clark, after all? The argument appears to be, after all, to situate a Big Rhetoric theory of identification into a series of Big Rhetoric artifacts—so big, in fact, that it includes mountains and highways. Those who are resistant to wholeheartedly adopting Burke’s expansion of rhetoric to include not just persuasion, but also identification, will find Clark’s scope of artifacts as unconvincing; those who are frosty towards opening the canon of rhetoric past the spoken word, and past the written word into the very land we travel will bristle at the idea of giving something as Big Rhetoric as a city, a people, a landscape a “meaning.” These two groups of reader are by-and-large impervious to the convincing and meticulous readings that Clark provides of these locations. They’ve already made up their minds and aren’t likely to change them, despite the quality of Clark’s argument. Clark and Burke are observant, meticulous and personable traveling companions, This is an excellent book, one that opens up rhetoric to more than just written texts, but something that can encompass views and groups of people as well. I love thinking about the implications of place on national identity and I’m not the only one: scholars from Diane Davis to Ekaterina Haskin have taken up the idea of how a tour of places and spaces and people can create an argument for national identity. So when you come back from your summer vacation this year, think about not just what you saw, but who it made you become.    

What makes genuine dialogue possible? When you find yourself talking to someone who just doesn’t seem to hear what you’re trying to say, it helps to understand a few of the conditions and capacities that make communication happen. So that's what we're looking at in this podcast, with an eye on what theology might say on this subject. My main sources in this podcast are some of thePatristic writers: Gregory of Nyssa, Gregory of Nazianzus (which I mispronounce), Eusebius of Caeserea, Theophilus of Antioch, Cyril of Jerusalem, and the Didache. I also refer to GK Chesterton’s Orthodoxy, Kenneth Burke’s Rhetoric of Motives, Shane Hipps's Flickering Pixels, Slavoj Zizek's Violence, and the New Testament writer, St. Paul.  

  Welcome to Mere Rhetoric the podcast for beginners and insiders about the people, ideas and movement that have shaped rhetorical history. I’m Mary Hedengren and   the University of Texas’ Humanities Media Project supports the podcast and   A few weeks ago I was at an excellent lecture by Collin Brooke here at the university of Texas and he was talking about applying the master tropes to different models of networks. Then I thought--by Jove, the Master Tropes! What a brilliant idea for a podcast! So with all deference to Dr. Brooke, let’s dive into these four beauties of the world of tropes.   A trope, you may or not know, is a way of presenting thought in language. A trope is different from what’s called a figure because it doesn’t deal with arranging words, but rather arranging thought. For example, a figure might be something like hyperbaton, which is the the way that Yoda talks: “Patience you must have” just means “you must have patience” there’s not change in the thought behind the words, but the refiguring of the words creates interest, so Yoda says things like “Miss them do not” instead of do not miss them, but the ideas aren’t changed at all. That’s figures.   Occasionally, though, Yoda will use a trope. For example, once he said ““In a dark place we find ourselves, and a little more knowledge lights our way.” This is, as it turns out, a metaphor: knowledge doesn’t actually cast a glow, but it does make things metaphorically clear. The words transform the ideas: light equals knowledge. It’s not that Yoda changed the words around--all considered this is pretty syntactically straight-forward for the sage-green sage--but he’s presented the ideas in a different way. This is a trope, not a figure. It is, as a matter of fact, one of the four master tropes: Metaphor, Synecdoche, Metonymy and Irony.  It’s possible that these terms aren’t familiar to you, or only in a vague, AP English sort of way, so let me provide examples and definitions. Metaphor is the trope that is most familiar to us: knowledge is light, the Force is a river, many Storm troupers are a wall. So I’m going to skip over that. Synecdoche is--aside from being difficult to pronounce, using the part to represent the whole. I always think of that movie Synecdoche New York, where the guy builds a replica of New York for a movie. The standard examples include things like “earning your bread and butter” when you’re hopefully earning much more than that or “putting boots on the ground” when the military often needs soldiers, too, to fill those boots. I used to joke with my Mormon comedy group since everyone prays to “bless the hands that prepared this food,”  if there was a terrible accident in the kitchen and everyone died, at least the hands would be preserved. So you get the idea. Metonymy can sometimes be a little more confusing, because it, like Synecdoche, involves using a word associated with the idea to stand in for the idea itself. We say things like “the White House has issued a statement” when the building itself has done no such thing, or “Hollywood is corrupt” to represent the movie business generally. Some people will say that synecdoche is just a specific kind of metonymy, like how simile is a specific kind of metaphor. Finally, irony may seem like a simple, straightforward trope, but it can be notoriously complex, as Wayne Booth describes in greater detail in The Rhetoric of Irony. How we we know when someone is being ironic? How much is irony dependent on understanding cultural cues? Why do we say the opposite of what we mean as a way to say what we want? Tricky stuff all around. The four master tropes are probably most familiar to rhetoricians as the essay found way in the back of Kenneth Burke’s Grammar of Methods, way way back as an appendix. There, Burke equates these over-arching tropes with different epistemic perspectives: metaphor correlates with perspective, metonymy with reduction, synecdoche with representation, and irony with dialectic. The way that we construct thought depends on how we use these four master tropes. Remember when we talked about the Metaphors we live by? Well, Burke says that we don’t just live by metaphors individually, but also by the idea of metaphor, or by reduction, representation or dialectic. The tropes, instead of just being a way to make your writing more flowery, can be a critical part of invention, and how you see the world more generally. Are you inclined to think inductively, looking at a couple of examples of Sith lords and there after making generalizations about the group as a whole and their capacity to run a competent daycare? It’s possible to think in terms of irony, transpositioning one view of truth with an anti-thetical perspective: can Anikin be both on the dark side and not on the dark side? Can you both do and do not if you only try? These master tropes are not just ways of expressing ideas about the world, but coming to make ideas as well. I’m a huge fan of Burke, but I’m afraid that I can’t give him credit for coming up with the idea of four master tropes that encompass other ways of figuring ideas. I’m sorry to say that that distinction goes to--ew--Petrus Ramus. Yes, Ramus, the mustache-twirling villain of rhetoric himself. Back when we did our series on the villains of rhetoric, Ramus was public enemy number one, removing invention from rhetoric and diminishing the whole affair to a series of branching “yes and no” questions and needless ornamentation. And yet it was Ramus, in his eagerness to classify everything into categories and subcategories who coined the idea of the master tropes back in 1549. Fortunately the idea was taken up by a more palatable figure of rhetorical history, Giambattista Vico, who in the 18th century, identified the master tropes as basic tropes, or fundamental tropes, being those to which all others are reducible.   Since Burke, though, others have taken up the idea that these tropes of arranging ideas might become ways to think about the world in general. Hayden White, for instance, saw the master tropes as representing something about literature.   Trope Genre ('mode of emplotment') Worldview ('mode of argument') Ideology ('mode of ideological implication') Metaphor romance formism anarchism Metonymy comedy organicism conservatism Synecdoche tragedy mechanism radicalism Irony satire contextualism liberalism   He constructed a table where each trope has its own genre, worldview and ideology. Metaphor, for instance, was about romance--or we might say fantasy--and was associated with formism and an ideology of anarchism because anything might apply as a metaphor. Metonymy was associated with comedy, organicism and conservatism--presumably because if you assume that “the White House” speaks for the country, you’re putting a lot of stock in the traditional power that dominates. Conversely, synecdoche was associated with tragedy, mechanism and radicalism. Irony, naturally enough, was the trope of satire and its world view of contextualism and liberalism. Once White had come up with this tidy table, he because to think about the tropes not just statically, but how they might evolve temporally, both in terms of an individual child’s development and in a civilization. Metaphor was the earliest stage, corresponding to infants up to two years old and aligned with Foucault’s conceptualization of the Renaissance. Then metaphor gives way to metonymy, the domain of children from 2-7, which White lines up with the Classical period and the Enlightenment--very conservative and fond of straight-forward comedy. Next comes synecdoche of tweens and the modernist period--radically breaking from the past and finally, in crowning achievement, irony, the stage of teenagers and adults, corresponding to the post-modernist era, with its love of counterintuitive and contradictory thought.   Hayden White's Sequence of Tropes Piagetian stages of cognitive development White's alignment of Foucault's historical epochs Metaphor sensorimotor stage (birth to about 2 years) Renaissance period (sixteenth century) Metonymy pre-operational stage (2 to 6/7 years) Classical period (seventeenth and eighteenth centuries) Synecdoche concrete operations stage (6/7 to 11/12 years) Modern period (late eighteenth to early twentieth century) Irony formal operations stage (11/12 to adult) Postmodern period Others have highlighted the philosophical or historiographical possibilities of the mastertropes, including Jakobson and Foucault himself. Which brings me back to this fascinating, exploratory lecture by Collin Brooke.   Brooke suggested another correlation for the master tropes: not ways of thinking or periods of time, but networks of connection. Networks are a big stinking deal for digital humanists and new media rhetoricians like Brooke, and some of the different types of networks, brooke proposes, may correlate to the master tropes: hierarchies, for instance, are like metaphors, which correspond across groups--the padowan learner doesn’t really tell us much about the Jedi master who trains her, but you expect the role of that padowan learner to be similar to the role of another padowan who studies under another master. Synecdoche, though, can be seen in truly random networks. A network of 200 that is truly random, is representative of a network of 2000, or of 2 million. Some networks are neither analogous like metaphor or random like synecdoche. In situations that produce what’s been called the long tail--citations for example, some groups or people are more popular because they are more popular. the more people who fear Jabba the hut--peons, bounty hunters-- the more he is feared. It creates a snowball effect that is similar to metonymy. Brooke’s ideas are inchoate and he admits that he’s not sure what network might correlate to irony--it’s all a work in progress, afterall, but it goes to show that the organization appeal of the master tropes continues. The idea of tropes that rule all the other tropes and say something meaningful about the ways in which we construct and understand the world around us is a timeless appeal that goes all the way back to Vico--er, let’s just say Vico, okay.  Until next week--miss us you must not because patience you must have.  

The classic, the first episode in better form! (Except this transcript is a little was-translated-by-someone-unfamiliar-with-rhetoric-and-American-politics. Thanks, Fivrr!)   What is Rhetoric?                   Welcome to MereRhetoric, a podcast for beginners and insiders about the people, terms and movement that have defined the history of rhetoric. Sponsored by the University of Texas Student Chapter of the Rhetoric Society of America.   I'm Mary Hedengren at the University of Texas Austin and thank you for joining us on our inaugural podcast. Today, we're going to talk a little bit about "What is Rhetoric?"               "No more rhetoric," says a politician or "Let's stop the empty rhetoric. It's time to cut the rhetoric and get to action." These are expressions that we hear all the time. Rhetoric is one of the only fields that's consistently used as a pejorative. We know better than that though. We know that rhetoric is a dynamic field with really important thinkers and a lot of contributions to a lot of other disciplines.               But do we actually know what rhetoric is?               It's hard for us to define what rhetoric is when everybody seems to think that it's something like rhetricory,to use Wayne Booth's term. So what is it? How do we explain to our potential fathers-in-law, aunts at family reunions or hairdressers? What it is that we're doing with our time and our money?               Actually, the history of defining rhetoric is the history of rhetoric. This is a question that's been plaguing people for a really long time. I'm trying to figure out what it is that we're doing and how to describe it becomes an obsession of a lot of the greatest thinkers.               Today, we're going to talk a little bit about some of these thinkers; some of the ways that rhetoric has been defined historically and some things that might be useful for us now as we seek to find an answer to that pesky question, "What is it that you're doing?"               One of the biggest ways to sort of think about rhetoric is through metaphors and we'll talk more about metaphors and the powers that they have in a later podcast. We might think about some of the ones that Plato brings up when he's talking about them in Gorgias. Is rhetoric sugar for medicine? Spoonful of sugar that makes medicine go down; that's able to sort of lighten the load of the hard truths of philosophical or scientific inquiry?               Is rhetoric like fighting in boxing and when we teach people rhetoric, we're only giving them a neutral skill that could be used for positive purposes or negative purposes. These are a few of the many metaphors that come up to sort of try to describe what is that rhetoric is about.               Now, some of the different definitions that have come up have been sort of through the western tradition. Plato for example called rhetoric the art of winning the soul by discourse and we sort of think of Plato as being sort of back and forth from how you felt about rhetoric. Sometimes he seems to think that rhetoric is a really bad idea; other times, he's more concerned about how it can be done well and defining rhetoric can something that can be useful.               So when he says winning the soul through discourse, he's really concerned a lot about how you can talk to somebody who you really love and care for and know a lot about them and sort of have responsible good rhetoric. Aristotle on the other hand – instead of thinking about winning the soul by discourse is more about finding the available means of persuasion.               This is kind of a different switch from Plato where instead of rhetoric being something that you use as an instrument, you have what could really be called defensive rhetoric. Just discovering. It's an act of invention. You sort of see what could be possible.               This is going to be important for a lot of rhetorical history especially if pedagogs you are people are starting to think about how do we do exercises were people try to find all of the available means of persuasion. What could be done? What could be effective? Instead of thinking as purely it’s something that's practical.               You may get this a lot when you're talking to people at parties. Is rhetoric something that you just teach people so that they can use, so that they can give a good speech or give a good presentation? Or is rhetoric also something that you want to study so that people aren't taken in byhuxtorsor are able to weigh an argument, be more balanced about it.               This is a pretty big definition and it bears more conversation than we have time for here but we'll probably talk about that in a later podcast. If not, I encourage you to go through and sort of think about how that definition is going to impact the way that you give an answer and the way that you direct your own work. Now, Cicerodid a lot of different definitions of rhetoric and he's one of guys who's most famous for sort of breaking up this one big art, rhetoric, into these several different sort of sub purposes or canons.   So we have things like invention as being part of rhetoric and all the way back to memorizing the speech and giving a good delivery, pronouncing the words that you say. All of these things, Cicero says, are part of rhetoric.               These distinctions can be important for us as we try to define our own definition of what rhetoric is. Are we going to say that rhetoric is about finding the information? Does it include the research that we go to? Does it include the things that impact the way that we do the research we do? What kinds of inquiry are appropriate through the kind of product that we want to produce?               On the other side of things, how much of rhetoric is delivery? Is the performance of it? In recent times, we sort of stepped away from thinking about performance too much as opposed to sort of what Cicero was thinking about what was actually an oral performance where you stand up and entertain people and sort of get up; many different sort of public speaking elements that you can or sort of hold their interest.               And this becomes something that we could really think about especially this one with whether invention is part of rhetoric. Back in history, this is going to be a big question to sort of define what our field is. Some people are going to put Peter Ramos as sort of the bad guy in the story as somebody who says, "Maybe rhetoric doesn't have to do with invention. Maybe rhetoric is just this other half, this delivery; how you polish it up," Is rhetoric just a pretty face that we put on a good piece of philosophy?               This definition may remind you a little bit about Plato's idea that this is the spoonful of sugar that makes the medicine go down. But in another sense, it's really taking out any sort of invention and put in that more sort of the business of science as opposed to [00:06:57] philosophy which I think is where some of these other bacon and [00:07:03] are sort of taking it.   This starts to become little bit more upended mostly in the 18th century. We have people like George Campbell who said rhetoric is an art or talent by which discourse is adapted to its end. The four ends of discourse are enlightening the understanding, pleasing the imagination, moving the passion and influencing the will. These four ends of discourse become really important; they sort of trickle down a lot through textbooks during this period.               Is rhetoric something that is going to be involved with literature? And fiction? And pleasing the imagination? Is it going to be something that moves our passions? Changes our emotions? Like a passionate appeal for a political change. Is it going to be something that enlightens the understanding? Do textbooks have rhetoric?               These are some questions that sort of Campbell, his definition, are really going to influence with us. Now, let's move finally to the 20th century and some of the definitions here. Kenneth Burke sort of changes our idea of what is rhetoric. He sort of says, "Rhetoric is rooted in an essential function of language itself; a function that is wholly realistic and continually born anew."               The use of language as a symbolic means of inducing cooperation in beings by nature respond to symbols. This is kind of a step away from some of the things that even George Campbell was saying. What if rhetoric isn't just about persuasion? What if it isn't just about getting people to think the way you do? What if it has to do with any sort of cooperation based on symbols?               This is a huge break. This sort of breaks away from this idea that it has to be linguistic or that it has to be about achieving some end like George Campbell said. It's an exciting development and we'll talk a lot more probably in an upcoming podcast about Kenneth Burke. By the way, this is a really cool place to start push rhetoric in another direction.               Finally, moving in to people who live today. This is not like we've settled the question of what is rhetoric. There's still lot of people who are trying to figure this out and put different definitions of it. The great leader in composition Andrea Lunsford says that rhetoric is the art, practice and study of human communication.               This is an interesting definition that might come up when you're talking with people. This is really hard problem because sometimes, we're really good at the study of human communication. But as rhetoricians, are we responsible to think about the practice of human communications? How well does rhetorician do standing up in front of an audience talking about their research?               This is something that's making me super self-conscious as somebody who's put in together a podcast. But how much of what we do is sort of divorced from this level where a sister I was talking about it as a performance, a practice; something that's sort of happens out there as delivery. Another major of trend that seems to pop up with a lot of these modern definitions of rhetoric is thinking about what the goal is.               For example, Charles Chuck Bazerman talks about how rhetoric is the study of how people use language and other symbols to realize human goals and carry out human activities. This is something about getting it done. Another definition that's sort of focuses on this is Gerard or Gerry Hauser's definition where he says, "Rhetoric is an instrumental use of language."               One person engages another person in an exchange of symbols to accomplish some goal; it is not communication for communication sake. Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention.   This is a really interesting idea and it's what that [00:11:09] thinking about when you're defining rhetoric for your friends and then for yourself. Do you see rhetoric as something that accomplishes goals? Can good rhetoric be ineffective?               A lot of times, people think about this in terms of Edmund Burke who is this great thinker and a fantastic writer. Someday, we'll talk about him. I'd like to think so. If not, go online and check out some of the speeches because this guy is on fire. He's like one of the best speakers to ever come out of England. And he gave one of his like creme de la creme speeches and a really strong one saying, "Hey England. Let's not go to war with America," but what happened, right?               So here's a guy who's really good at what he does and really one of the top retorts but when he speaks, he doesn't bring about change. So, was that good rhetoric? Or bad rhetoric? Does rhetoric depend on its efficiency with audience? Is it all about the ends? Or can it be good rhetoric that does everything that rhetoric should do and is a shining beacon but nonetheless, fails to convince its audience.               Another way to sort of think about this – one of my favorite examples is Eminem's song Mosh. Do you remember that? This is from the second election of George W Bush. It was awesome and passion rap song; sort of tells people to go out and let's not re-elect Bush and let's show him how angry we are. It's such an awesome piece of music.               But you know what, Bush didn't win. And me? I still think Eminem is a great rapper.               So in sum, we've talked about a lot of good questions that you'd think about and making your own definition of rhetoric. Is rhetoric something that you practice? Or is it something that's studied? Does it include invention and coming up with ideas? Does it include delivery and how those ideas are actually presented?               Is rhetoric dependent on being language? Or does it work with any symbol? Does rhetoric always have to involve persuasion? And if so, does it depend on whether or not the goal is achieved; whether or not that was good rhetoric?               As we continue to define and find sort of a definition of rhetoric, the purpose of this podcast is going to be sort of expand on some of these questions about what rhetoric is doing. We're going to talk about some of the most important ideas; some of the most important figures and some of the most important theories and movements that have shaped through rhetorical field.               Decide for yourself. What is rhetoric? Why is rhetoric important to you? What sort of advances in rhetoric are going to be the ones that you want to contribute? You could think for yourself but one sort of one liney, piffy definition of what rhetoric is may be coming from some of these theories.               Practice it for yourself a few times and that way next time, when somebody at a party asks you what it is you study, you could have a good comeback instead of just staring at your punch glass for a few more minutes.               Thank you for joining me today – our first episode of Mere Rhetoric. If you have any questions or suggestions or things that you really would like to hear more about, feel free to email me. My email is mary.hedengren@gmail.com. And I'll try to take some of yourquestions sometimes. Thanks for joining us and remember, rhetoric is not just a pejorative.  

Kenneth Burke       Welcome to Mere rhetoric a  podcast for beginners and insiders about the people, ideas and movements that have shaped the rhetorical world. I’m mary h and today we’re talking about KB       Burkey was a major rhetorican who lived May 5, 1897 – November 19, 1993. Also, his middle name was Duva and his grandson wrote this song. [Cat’s in the Cradle]       But Burke didn’t always want to be a rhetorican. In fact, rhetoric was kind of out of favor as an academic discipline when Burke was coming of intellectual age: he wanted to be a poet, live in Greenwich Village and be part of the Marxist bohemians. But events conspired to develop Burke as rhetorican. For one thing, he got the Marxists mad at him when he suggested the word “people” as a replacement for “worker.” Also, his poetry wasn’t taking off. That made him begin to move away from politics and production of poetry and start thinking more about criticism.       His first critical work counter-statement is still powerful today as a response to new criticism and the artforart’ssake crowd. Here he demonstrates the power of art on an audience, the rhetoricality of art. In Gregory Clark’s words, here he is “less concerned with seeing the arts thrive than helping the people on the other end of the arts” as form is received by the reader. He developed his aesthetic-rhetorical connections when he wrote extensive on how literature is a sort of "equipment for living," giving people the models of action, wisdom and expectation that help them deal with reality.       From this auspicious start, Burke’s importance to rhetorical studies only took off more. His re-definition of rhetoric as “a symbolic means of inducing cooperation in beings that by nature respond to symbols” broke rhetoric out of the aristotlian understanding of rhetoric that had dominated for millennia.       Burke’s A Grammar of Motives  has as its epigraph, ad bellum purificandum -- toward the purification of war. He supposedly handwrote this saying mounted over his windowframe where he worked in an obscure New Jersey farmhouse, far from the typical academic hubbub. It’s possible that what he meant by a purification of war is that according to burke scholars James P. Zappen, S. Michael Halloran, and Scott A. Wible’s gloss of A Grammar of Motives “studying "the competitive use of the coöperative," helps us to "take delight in the Human Barnyard," on the one hand, and to "transcend it by appreciation," on the other.” Transending binaries was a big deal for Burke.       One of his biggest ideas is the “burkian third term.” Let’s imagine a war. A sandwich war. Say you really, really want tuna fish sandwiches for lunch, and I think tuna is gross (I don’t, but that’s just what makes it hypothetical). I want peanut butter and marshmellow sandwiches for lunch, but you think they’re too high in calories. We can argue all day, through lunch, and on empty stomachs about which sandwich is better, but Burke would remind us that there is a “third term” which unites us: sandwiches. We can both see eye-to eye about sandwiches. The ablity for people to connect ad divide over similarities and differences was fascinating to Burke.       In fact, that leads us nicely to another of his main ideas: identification. In A Rhetoric of Motives (not to be confused with the Grammar of Motives or the never-published Symbolic of Motives), Burke describes how symbols don’t just persuade people to do things—they also persuade people to an attitude (50). When I tell you, “well, at least we both agree on sandwiches for lunch,” we haven’t changed anything about our inablitity to choose a sandwich, but maybe I’ve changed your attitude—to me, to our lunch, to arguments in general. If I’m able to “talk your language by speech, gesture, tonality, order image, attitude idea” I’m doing what Burke calls “identifiying [my] ways with yours.” In that moment, we become consubstantial: part of me is you, and part of you is me as we engage in this identification. We are “both joined and separate, at once a distinct substance and consubstantial” (21).         Another big idea is Burke’s pentad. This way to interpret motives and intention is described in depth in the grammar of motives. Then pentad is this: act, scene, agent, agency, and purpose. Later, Burke would say that he wished he could had added “attitude” as a sixth-ad. The eample burke gives is this: say a guy trips you with his legs on the bus: do you get angry? You might But if the guy had a broken leg, that changes the agent and the agency—maybe he couldn’t help it. And if the purpose was not to humiliate you, but an accident, you might not think it an insult. The pentad can impact this human action’s communication: was getting tripped a deliberate rhetorical insult or wasn’t it?       The last big idea of Burke’s is the terministic screen. The way we use language, especially poetic language, determines how we see the reality against us. If we’re used to seeing the world through certain terms: war, sandwich, bus, we’ll only see those terms. The terms, to use a catch phrase, both reflect and deflect the reality around us.       This is only a brief introduction to Kenneth Burke, and there’s lots more to say about him and his influence on Rhetoric. I recommend checking out kbjournal.org, a free resource of Kenneth burke scholarship for more information. You also might check out of the work of some of the biggest Burke scholars: Jack Selzer at Penn State, Ann George at Texas Christian University, Gregory Clark at Brigham Young University, Elizabeth Weiser at Ohio State.       If you have experiences with Kenny B (as I think we can now call him) or if you would like to have another podcast about one of Burke’s theories, please email me at mererhetoricpodcast@gmail.com       Until next time, remember even if you become a big-time rhetorician, you should still  take time play ball with your boy in the backyard.  

This episode of Rhetoricity features an interview with Victor Vitanza, the Jean-Francois Lyotard Chair at the European Graduate School and a Professor of English and Rhetoric at Clemson University. The interview was conducted at the 2014 Rhetoric Society of America conference in San Antonio, Texas, and originally published as part of the Zeugma podcast's 2014 summer interview series. Dr. Vitanza founded the Rhetorics, Communication, and Information Design (RCID) program at Clemson, has written such books as Negation, Subjectivity, and the History of Rhetoric and Sexual Violence in Western Thought and Writing, and serves as editor of Pre/Text: A Journal of Rhetorical Theory. He's currently working on a film and companion book entitled The Returns of Philology: This Time, Anachronistics. In this interview, Vitanza discusses Kenneth Burke and Geoffrey Sirc, rhetorics and media old and new, and Immanuel Kant and Internet cats. There's also, I should promise and advise listeners, quite a bit of talk about scatology. Since this interview is a little longer than other Rhetoricity episodes, I've split it in two. You can find the second half, during which we turn our attention to cats, Sirc, and the RCID program, here. This episode cites the following sources: Kenneth Burke's "Rhetoric--Old and New" Diane Davis's Inessential Solidarity Jacques Derrida's "Mochlos; or, the Conflict of the Faculties" Immanuel Kant's "Conflict of the Faculties" George A. Kennedy's "A Hoot in the Dark" Avital Ronell's The Telephone Book: Technology, Schizophrenia, Electric Speech Geoffrey Sirc's "Writing Classroom as A&P Parking Lot" It also includes sound clips from Johann Sebastian Bach's "Italienisches Konzert, BWV 971, Movement 1," the Community episode "Biology 101," and "Who You Gonna Call?" All other music and sound clips are from GarageBand's loop library and the website freesound.org.

Something new! Stang describes and reads from Rev. Lee Cipher's new SubGenius book: his PHD dissertation "Rhetorical Ripples: The Church of the SubGenius, Kenneth Burke, and Comic Symbolic Tinkering." It's wild! A serious academic look at the Church! Full of big words, but also lots of keen illustrations, with much rare stuff from Stang's online SubG History course at Maybe Logic Academy. After Lonecow Dave calls in, the conversation alters somewhat in nature, as has been known to happen, and becomes a Theological Hotline. Some of it is in reprehensible taste. The show ends with a pretty spectacular new, er, "song" by Rev. Bern Brijis. You would never know from listening to this that Rev. Stang had to repair three different malfunctioning station machines just before this show started.

Danny Anderson chats with Michial Farmer and Nathan Gilmour about Kenneth Burke's essay "Terministic Screens."

Danny Anderson chats with Michial Farmer and Nathan Gilmour about Kenneth Burke's essay "Terministic Screens."

Human beings are endowed with a perfectionist impulse: they desire completeness in their lives. Both religion and science are inspired by this impulse and its attending desire. The cultural and literary critic Kenneth Burke makes much of how the impulse and desire can lead human beings to become "rotten with perfection." Both religion and science have been accused of cultivating this "disease." In the case of science, the accusation is leveled at the "progress" made possible by developments in biotechnology that our transforming our understanding of what it means to be a human being. Hyde encourages audience participation in coming to terms with the truth and/or falsehood of the accusation. Special attention is given to the rhetoric that informs these terms of understanding.