Podcasts about amazon locker

Die gelben Packstationen von DHL sind beliebt. Auch die Amazon Locker in grau kennen und nutzen viele Kunden, um dort Pakete abzuholen. Mit DeinFach startet jetzt ein weiterer Anbieter kontaktlose Liefermöglichkeiten rund um die Uhr. Gegenüber anderen Dienstleistern haben die neuen weißen Paketstationen einen wichtigen Vorteil.

This week…  Seattle Police are changing how they respond to home alarm systems, and potentially saying goodbye to the city's police horses. The Seattle Channel is on the chopping block in Mayor Harrell's new budget. And return to sender… a Seattle two-year-old spent some time in an Amazon Locker this weekend. Factal Editor Joe Veyera and Too Beautiful To Live Co-Host Andrew Walsh are here to break down the week.See omnystudio.com/listener for privacy information.

Gabriel Custodiet speaks to Dgoon, creator of Anon Shop, a Monero-only website that forwards packages to a designated location of your choosing. Dgoon explains the basics of the service, how he handles your data, and how he runs a trust-based company. He also explains why he's one of the only people to create something like it, and offers other insights such as how to “age” Amazon accounts as privacy users. Guest Links → https://anonshop.anonindustries.com/ (main website) → https://twitter.com/AnonIndustries_ → https://www.reddit.com/r/Monero/comments/zprhwr/anonymous_shopping_using_amazon_lockers_and_monero/ (original Reddit post) → https://www.youtube.com/channel/UCJhUULkUHVZKDMkhJlmGOGQ (YouTube channel) → https://bitcointalk.org/index.php?topic=5422392.msg61324168#msg61324168 (forum post) → https://sethforprivacy.com/guides/accepting-monero-via-btcpay-server/   Watchman Privacy → https://watchmanprivacy.com (newsletter, consultation requests) → https://twitter.com/watchmanprivacy → https://www.amazon.com/Watchman-Guide-Privacy-Financial-Lifestyle/dp/B08PX7KFS2   Privacy Courses (supports the show) → https://rpf.gumroad.com/l/privatebitcoin → https://rpf.gumroad.com/l/hackproof   Monero Donation Address (If you can't see the whole string, double click in the middle to select all) →8829DiYwJ344peEM7SzUspMtgUWKAjGJRHmu4Q6R8kEWMpafiXPPNBkeRBhNPK6sw27urqqMYTWWXZrsX6BLRrj7HiooPAy   Please subscribe to and rate this podcast wherever you can to help it thrive. Thank you! → https://www.youtube.com/@WatchmanPrivacy  →https://odysee.com/@WatchmanPrivacy   Timeline 0:00 – Introduction 1:01 – Explanation of Anon Shop 2:40 – Why Monero-only? 6:22 – How to get Monero 7:50 – Why haven't other people done your service? 10:09 – Any issues with Amazon Lockers? 13:20 – General advice for managing Amazon accounts as privacy users 16:10 – How does Anon Shop deal with customer data? 18:34 – What about package forwarding? 20:38 – Have you ever refused an item? 22:00 – Weirdest items people have purchased on Amazon 22:52 – Fees for using Anon Shop 23:15 – Are you concerned about Amazon shutting you down? 24:30 – International orders 26:20 – How do refunds work? 28:02 – How can we trust you? 29:55 – Doing taxes and accounting with cryptocurrency 31:12 – How do you use Monero in your own life? 33:02 – What if people don't have an Amazon Locker nearby? 33:52 – Use Tor when searching Amazon for link to give Anon Shop 34:24 – How quickly does your service work? 35:30 – How can privacy users “age” Amazon accounts 36:20 – Future plans for Anon Shop 36:50 – Summary of Anon Shop and use cases 37:35 – Dgoon's other software products 39:49 – Final thoughts #WatchmanPrivacy #AnonShop #Monero

We're almost at the end of this mini-series! In our final segment, BJ and Rosie explore how to protect yourself from fascists and weirdos. In Part one of our five-part investigation, Rosie offers tips on how you can protect yourself from stalkers. It's a serious topic, so we're going to skip the jokes and get right to the advice:This Week's Privacy TipThere are A LOT of tips this week, so we're just going to go with a list if you don't mind:1. Do not respond to stalkers. No matter how much they threaten or try to manipulate you, cut them off.2. Page Vault is expensive; however, you can use it to create a digital log of all of your stalker's behavior that's admissible in court. So if the situation is serious and you have the funds? Give it a try.3. Get a Do Not Contact Order. If someone is stalking you, this is one of the first legal lines of defense you can use.4. Set up a PO BOX at least two towns over from where you actually live. Use an Amazon Locker to receive all your deliveries.5. Get a stranger-danger phone.6. Use the @ Duck email and these apps.7. Make sure your friends and family block your stalker and do not tag you in their posts.8. If you live in California, take advantage of the Safe at Home program to keep your mailing address unlisted. 9. Remove all EXIF data from your photos if you're going to upload any. (If not, set your social media accounts to private.)10. If you own any domain names, make sure you are using Private Registry to keep your information offline.11. Learn your IP address. Go to Google and search, "What is my ip address?". Then look at all of the places you log into and see if that's the only IP address that appears. If not, immediately change your passwords. 12. Experien13. Report all instances of online stalking to the FBI. Do not take any stalking lightly. If you are worried, file a report.14. Call Experian, Equifax, and Transunion to request a Fraud Alert on your credit Reports: Experian (888) 397-3742 Equifax (888) 766-0008 TransUnion (877) 322-8228 15. See below!Our Guest Is ... Dr. Nicole Prause is a neuroscientist and statistician at UCLA. She has previously researched the myths and lies of the anti-porn movement and is the founder of Liberos, an organization that looks to identify the general health benefits of sexual stimulation.Dr. Nicole has a terrific suggestion to share as well. If you don't know who is stalking and harassing you, you can take them to small claims court. Doing so will reveal the identity of the stalker.Support Stupid Sexy Privacy: Visit Our Sponsor: DuckDuckGo *Affiliate Link: 1Password.com *Affiliate Link: Delete Me *Affiliate Link: Marshall Rosenberg's book, Non-Violent Communication Get Your Privacy Notebook: Get your Leuchtturm1917 Official Bullet Journal here. BJ's First Privacy Book: Audible** We recommend listening to our friends at Smashing Security for more news and tips concerning how to maintain your privacy and security after this miniseries concludes. *You don't need to use the affiliate links above. They don't cost you anything extra. But. If you do use these links, it'll kick a couple of dollars our way to help support this project.**BJ's first book on privacy, "The End of Privacy" is badly dated in a few sections; however, it's still very funny and the rest of the book is still (sadly) current. We've included most of the book, for free, in this podcast miniseries. If you'd like to buy the unabridged version, you can do so here.Reserve Your Seat For Our Privacy CourseBJ Mendelson and Amanda King are the authors of the upcoming book, "How to Protect Yourself From Fascists and Weirdos." They are designing an online video-based course around the topics discussed in the book and on this show. So, if you want more information on how to protect yourself from fascists and weirdos, complete with step-by-step details and tutorials, we recommend reserving a seat for the course.All you need to do is email us at BJMendelson@Duck.com with "Privacy Course" in the subject line.We'll make sure to let you know when this on-demand course becomes available for purchase.P.S. These are the kind of weirdos we're talking about.(Photo by Antonio Florentini)

Frank Murphy's wife Jere is filling in for Kathryn Frady. Frank and Jere are celebrating their wedding anniversary. Each year, they both try to be the first to say “Happy Flag Day” to the other.  Frank had a discount code from Amazon for $10 off an order that would be shipped to an Amazon Locker at Whole Foods. He tried to order HVAC filters but was told those were too large for a locker. Instead he bought two packages of bronzer.  Jere was away for three weeks. She brought two of their grandsons to Tennessee with her to stay for a week. When the two boys leave, their eldest grandson, Artie Rocket, will arrive for a two-week stay.  Frank thinks Jere didn't tell him about her plans for them to travel to Northern Virginia together when it's time to bring Artie home. There were several ideas proposed, including taking Artie to North Carolina while his dad was there on a business trip. Frank was happier about traveling when they decided to stay in a cheap hotel rather than with family. While the idea was being discussed, Jere went into the other room and made the hotel reservations.  Frank sent Jere a screenshot from The Deal Guy's latest video about ALDI. Frank thought they should get a fire safe for their documents and passports. Jere bought it as their anniversary gift to each other.  Jere reminisces about their “second honeymoon” on their tenth anniversary. At a silent auction at the National Press Club in DC, Frank's mom had purchased a stay at a condo resort on the island of Molokai. She offered it to Frank & Jere but then decided that she would like to go to Molokai with them. Frank's grandmother also decided to go, as did one of Frank's sisters and her husband and his mother. Frank got cheap airfare by purchasing unused seats on a charter flight.  There were complications with the return flight, resulting in an extended layover in Honolulu. Frank's grandmother said she wanted to see the hand of Fr. Damien De Veuster (now Saint Damien) which was on display in a series of Catholic parishes in Honolulu before it would be buried in Damien's original grave on Molokai. Frank used a payphone and a phone book to call at least five parishes in search of the hand. They ultimately saw the box that contained the hand on display at the cathedral.  This episode is sponsored by The Middleburg Barn at Fox Chase Farm. The Middleburg Barn is a perfect venue with rustic luxury for your wedding or special event. Located 40 miles outside D.C and 25 minutes from Dulles Airport. Visit https://www.themiddleburgbarn.com/ or call (540) 687-5255.  Support the Frank & Friends Show by purchasing some of our high-quality merchandise at https://frank-friends-show.creator-spring.com  Sign up for a 30-day trial of Audible Premium Plus and get a free premium selection that's yours to keep. Go to http://AudibleTrial.com/FrankAndFriendsShow  Find us online https://www.FrankAndFriendsShow.com/  Please subscribe to our YouTube channel at https://YouTube.com/FrankAndFriendsShow  and hit the bell for notifications.  Find the audio of the show on major podcast apps including Spotify, Apple, Google, iHeart, and Audible.  Find us on social media:  https://www.facebook.com/FrankAndFriendsShow  https://www.instagram.com/FrankAndFriendsShow  https://www.twitter.com/FrankNFriendsSh  Thanks!

Hoy repasamos los datos actualizados de la pandemia del COVID-19 en España y el resto del mundo. En el apartado de tecnología hoy os hablo de Amazon Locker, de la devolución definitiva de mi iPhone SE y de la suscripción ampliada de Apple TV+ hasta el 28/02/2021. Puedes visitar mi blog en: https://elgafaspodcast.blogspot.com/

Voy grabando lo que veo mientras me dirijo a un Amazon Locker.Mi grupo en Telegram: @Marcogeekpodcast

Voy grabando lo que veo mientras me dirijo a un Amazon Locker.Mi grupo en Telegram: @Marcogeekpodcast

Voy grabando lo que veo mientras me dirijo a un Amazon Locker. Mi grupo en Telegram: @Marcogeekpodcast

In this episode of Virtually Limitless Trey Carmichael interviewed the b2b legend James Smiley! James has been recognized as one of the most in-demand B2B digital marketers and under-40 entrepreneurs in the world by Forbes, Yahoo Finance, Clickfunnels Radio, FOX, CNN, and more. He has led $0 to $20M growth for two different companies, been a part of a Silicon Valley SaaS IPO, and co-founded an innovation practice at AT&T overseeing over 400 resellers and 2000 wholesalers. James has been the behind-the-scenes advisor for over 560 executives. His primary focus is on disruptive digital marketing solutions. Past companies that have called on James include Facebook Messenger, AT&T’s Innovation Center, AmazonGo, and Amazon Locker. We dove deep and you definitely want to make sure you tune in! Want to see more of James?

This isn't your average Prime experience. CREEPYPASTA STORY►by RaidensReturn: https://www.reddit.com/r/nosleep/comm...Creepypastas are the campfire tales of the internet. Horror stories spread through Reddit r/nosleep, forums and blogs, rather than word of mouth. Whether you believe these scary stories to be true or not is left to your own discretion and imagination. LISTEN TO CREEPYPASTAS ON THE GO-SPOTIFY► https://open.spotify.com/show/7l0iRPd...iTUNES► https://podcasts.apple.com/gb/podcast...SUGGESTED CREEPYPASTA PLAYLISTS-►"Good Places to Start"- https://www.youtube.com/watch?v=g7YCb...►"Personal Favourites"- https://www.youtube.com/watch?v=AEa2R...►"Written by me"- https://www.youtube.com/watch?v=gX6RA...►"Long Stories"- https://www.youtube.com/playlist?list...FOLLOW ME ON-►Twitter: https://twitter.com/Creeps_McPasta►Instagram: https://instagram.com/creepsmcpasta/►Twitch: http://www.twitch.tv/creepsmcpasta►Facebook: https://www.facebook.com/CreepsMcPastaCREEPYPASTA MUSIC/ SFX- ►http://bit.ly/Audionic ♪►http://bit.ly/Myuusic ♪►http://bit.ly/incompt ♪►http://bit.ly/EpidemicM ♪-This creepypasta is for entertainment purposes only-

Today we're going to talk about a company that doesn't get a ton of credit for bringing computing to homes across the world but should: Radio Shack. Radio Shack was founded by Theodore and Milton Deutschmann in 1921 in downtown Boston. The brothers were all about ham radio. A radio shack was a small structure on a ship that kept the radio equipment at the time. The name was derived from that slightly more generic term, given that one group of customers were radio officers outfitting ships.     By 1939 they would print a catalog and ship equipment over mail as well.    They again expanded operations in 1954 and would make their own equipment and sell it as well. But after too much expansion they ran into financial troubles and had to sell the company. When Charles Tandy bought the company for $300,000 in 1962, they had nine large retail stores.    Tandy had done well selling leather goods and knew how to appeal to hobbyists. He slashed management and cut the amount of stock from 40,000 items to 2,500. The 80/20 rule is a great way to control costs. Given the smaller amount of stock, they were able to move to smaller stores.    They also started to buy generic equipment and sell it under the Realistic brand, and started selling various types of consumer electronics. They used the locations that people bought electronics over the mail to plan new, small store openings. They gave ownership to store managers. And it worked. The growth was meteoric for the next 16 years. They had some great growth hacks. They did free tube testing. They gave a battery away for free to everyone that came in. They hired electronics enthusiasts. And people loved them.    They bought Allied Radio in 1970.and continued to grow their manufacturing abilities.    Tandy would pass away in 1978, leaving behind a legacy of a healthy company, primed for even more growth. Electronics continued to be more pervasive in the lives of Americans and the company continued its rapid growth, looking for opportunities to bring crazy new electronics products into people's homes. One was the TRS-80. Radio Shack had introduced the computer in 1977 using an operating system from Microsoft.    It sold really well and they would sell more than 100k of them before 1980. Although after that the sales would slowly go down with competition from Apple and IBM, until they finally sold the business off in the early 90s. But they stayed in computing. They bought Grid Systems Corporation to bring laptops to the masses in 1988. They would buy Computer City in 1991 and the 200 locations would become the Radio Shack Computer Centers.    They would then focus on IBM compatible computers under the Tandy brand name rather than the TRS line. Computers were on the rise and clearly part of the Radio Shack strategy. I know I'll never forget the Tandy Computer Whiz Kids that I'd come across throughout my adolescence.    In the early 90s, Radio Shack was actually the largest personal computer manufacturer in the world, building computers for a variety of vendors, including Digital Equipment Corporation and of course, themselves . Their expertise in acting as an OEM electronics factory turned out to be profitable in a number of ways. They also made cables, video tapes, even antennas. Primarily under the Tandy brand. This is also when they started selling IBM computers in Radio Shack stores. They also tried to launch their own big box retail stores.    They sold the Radio Shack Computer Centers to a number of vendors, including CompUSA and Fry's, during their explosive growth, in 1998. They would move from selling IBM to selling Compaq in Radio Shacks at that point.    Radio Shack hit its peak in 1999. It was operating in a number of countries and had basically licensed the name globally. This was a big year of change, though. This was around the time they sold the Tandy leather side of the business to The Leather Factory, which continues on. They also got rid of the Realistic brand and inked a deal to sell RCA equipment instead. They were restructuring. And it would continue on for a long time and rarely for the better.    Radio Shack began a slow decline in the upcoming millenia. The move into adjacencies alienated the hobbyists, who had always been the core Radio Shack shopper. And Radio Shack tried to move into other markets, cluing other companies into what their market was worth.    They had forgotten the lessons learned when Tandy took over the company and had more and more parts in the warehouses. More and more complex sales. More and more bigger stores. Again, the hobbyists were abandoning Radio Shack. By 2004 sales were down. The company started a high pressure plan and started hammering on the managers at the stores, constantly pushing them and by 2004 they rebelled with thousands of managers filing a class action suit.    And it wasn't just internal employees. They were voted the worst overall customer experience amongst any retailer for 6 years in a row. Happy Cows make happy milk. And it wasn't just about store managers. They went through six CEOs from 2006 to 2016.And 2006 was a tough year to kick such things off. They had to close 500 stores that year.    And the computer business was drying up. Dell, Amazon, Best Buy, Circuit City, and others were eating their lunch.    By 2009, they would rebrand as just The Shack and started to focus on mobile devices. Hobbyists were confused and there was less equipment on the shelves, driving even more of them online and to other locations. Seeing profit somewhere, they started to sell subscriptions to other services, like Dish Network.    They would kick off Amazon Locker services in 2012 but that wouldn't last but a year. They were looking for relevance.    Radio Shack filed Chapter 11 in 2015 after nearly 3 years of straight losses. And big ones. That's when they were acquired by General Wireless Inc for just over 26 million dollars. The plan was to make money by selling mobile phones and mobile phone plans at Radio Shacks. They would go into a big deal with Sprint, who would take over leases to half the stores, which would become Sprint stores, and sell mobile devices through Sprint, along with cell plans of course!   And there were law suits. From former debtors, leasers, and even people with gift cards.   Only problem is, General Wireless couldn't capitalize on the Sprint partnership in quite the way they planned and they went bankrupt in 2017 as well!   I don't envy Radio Shack CEO Steve Moroneso. Radio Shack was once the largest electronics chain in the world. But a variety of factors came into play. Big box retailers started to carry electronics. The Flavoradio was almost a perfect example of the rise and fall. They made it from the 70s, up until 2001 when they began their decline. It was unchanged throughout all of that growth. But after they got out of the radio business, things just… weren't right.    With 500 stores, he has a storied history. A 100 plus year old company, one that grew through multiple waves of technology: from ham radios to CB radios to personal computers in the 70s and 80s to cell phones. But they never really found the next thing once the cell phone market for Radio Shack started to dry up. They went from the store of the tinkerer with employees who cared, to a brand kinda' without an identity. If that identity will succeed, they need the next wave. Unless it's too late.    But we owe them our gratitude for helping the world by distributing many waves of technology. Just as I owe you dear listeners, for tuning in to yet another episode of the History of Computing Podcast. 

Le più rilevanti notizie tech della settimana, partendo da 100 nuovi Amazon Locker nelle stazioni di Ferrovienord, passando poi ad alcuni test condotti sulle radiazioni elettromagnetiche prodotte dagli smartphone e i costi di tariffa roaming in Europa, concludendo con la possibile introduzione di pubblicità su Netflix; nella seconda parte della puntata invece una chiacchierata con Luca Martinelli sulla quinta generazione della rete mobile, il 5G, perno della cosiddetta smart society. --Indice-- • 100 Amazon Locker per FerrovieNord (02:19) • La disinformazione riguardo le radiazioni degli smartphone (03:55) • La normativa europea sul roaming (05:10) • Pubblicità su Netflix (07:09) • Cosa c'è da sapere sul 5G (08:09) --Contatti-- • Sito web: https://www.dentrolatecnologia.it • IG: @dentrolatecnologia • Telegram: @insiderdlt • YouTube: https://www.youtube.com/channel/UCZIZ6SBbZp_RLzqKxEXdd8w • Email: redazione@dentrolatecnologia.it

EP197 - Personalization Deep Dive This episode is a deep dive into Personalization. Definition and Level Setting Best Commerce Practices Future Opportunities Conclusion and Recommendations Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 197 of the Jason & Scot show was recorded on Monday, September 30. 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this episode is being recorded on Monday September 30th 2019 I'm your host Jason retailgeek Goldberg and as usual Wingo. Scot: [0:37] He Jason and welcome back Jason Scott show listeners a couple exciting things number one we are in the same room which rarely happens I think maybe one 18th of our episodes are in person we're we're in the same room so that's always fun. Jason: [0:52] Are we always going to see you at their my favorite and when we need to break out and you know use the big brains 100% of our brain for an episode I feel like we do our best work when we're together in the room. Scot: [1:02] Absolute between us we have a brain so one of the big request we've been getting a lot of lately is for another Deep dive. Jason: [1:12] Jason and Scott show. Scot: [1:25] So today show is going to be a deep dive and about a year ago so apologies. Everybody we we put out a call for listener request on deep Dives and one of the number one requested topics was personalization, that is one of Jason Specialties he's flying around the country constantly giving this talk for millions of dollars an hour so you guys are getting a great treat the only cost for this one is five stars so if you like what you hear give us five stars other people are paying high 9 figures for this talk so I'm going to be a fly on the wall in this one I'm going to inject hopefully some kind of intelligent comments as we go along but Nick kick it over to Jason who's going to, dive deep into the world of personalization. Jason: [2:13] Did you just tell everyone that I go around the world with a can presentation that's exactly the same for every audience that's about personalization. Scot: [2:21] I'm sure you personalize it that's let's talk about that do you personalize your personalization. Jason: [2:25] I for sure personally the cover slide and nothing else. Scot: [2:28] Okay well that counts. Jason: [2:30] Yeah and we we may talk about that but I've tried to break the show up into four main components today we're going to do a little bit of talking about, definition of personalization and level setting everyone get kind of all of us on the same page then I'm going to talk about what I see as sort of best practices today, country folks are doing and what some of the best examples are out there personalization and we're going to as we always do in the show kind of pivot to the near future and talk about what's coming and what's what's down the road a little bit in terms of personalization and maybe wrap things up with a, couple of conclusions and recommendations that folks can take to their day job if they're thinking about personalization. [3:14] So with that let's Jump Right In to the definition and the first thing I would like to remind people about more talking about personalization is. [3:25] The beginning of Commerce by the phone almost all shopping experience were personalized like shopping was a very one one experienced you are usually working directly with a merchant, and that Merchant was personalizing the shopping experience, to every one of their customers so yeah if you're old enough to have watched a Little House on the Prairie and you think of mr. Ingalls General Store, misery Ingles new all the customers that came into a store most of the goods were in the back and a stockroom so you talked to mr. Ingalls told him what you wanted to buy he'd go back, get your goods and if you bought less sugar than you did last month or you bought more flour or something like that, he very likely would have a conversation with you about why you were changing your order and he would know about you and he would personalize that shopping experience to your needs, and so what his sort of happened is the population of the Earth dramatically expanded from that General Store format and we were no longer able, deliver that personalized one-on-one experience to every Shopper and so we kind of, went to the the ear of mass marketing and mass retail and you'll be able to fit a bunch of customers in the store and have a beer a self-service and so what's interesting to me is all of this modern digital Shopper marketing, what is really doing is letting us get back to the kind of one-to-one experience that mr. Ingles used to deliver. [4:53] I'm sorry mr. Olson used to deliver but now do it at scale and so when we're talking about personalization, to me it's really getting back to the best practices of the origins of Commerce that being said, one thing that always annoys me about this topic is, personalization isn't a single thing it's a tactic and it's a whole range of tactics and so. [5:23] Frankly I see a ton of studies and there's always a sort of Talking Heads talking about like, oh gosh 60% of customers want a more personalized experience if you deploy personalization you have 13% greater sales or higher A RVs or all these different things, and I was like to remind people that somewhat absurd because, there's no definition for what. Personalization is it's it's a tactic it's kind of like saying stores with green paint will sell more stuff well, where is the green paint and what color is the tree in paint and in some cases it might have a prominent pronounced effect in some cases it might have a negative effect so I just when I talk to clients that are starting a personalization initiative I like always start by reminding them, we're trying to achieve is not personalization like the goal isn't just to have something to be more personalized than it was before, personalizing things to make them more relevant to the customer and make the customer more successful and so I always like to begin with that end in mind that were the outcome we're really seeking is relevancy not personalization. Scot: [6:32] So then to all of our listeners out there probably have 50 things they could be working on if you can't say spend X get why then how do you help them understand where to put personalization and their party list. Jason: [6:44] So I actually wouldn't I wouldn't have personalization as a initiative on my road map and say I'm prioritizing it number 12 I would have initiatives on my road map like, improve my conversion rate increase my customer lifetime value increase my engagement with my content I would have bills like that and, in the process of achieving some of those goals one of the tactics that's going to be very helpful is to personalize the experience to achieve those goals so it's always a red flag, when I see people that have quote-unquote personalization on there on the road map and you know I'm somewhere, negative and sarcastic, one of the Retailer's that's been the awful lot of time talking about their personalization success and they get used as an example all the time is a brand that was bought by QVC called Zulily a daily deal, and they made the road shows and then all these case studies about their personalization and the really, did they generate millions of custom landing pages every day for their customers. [7:55] 99% of that custom landing page means that it says welcome Scott in the right-hand corner when you go to that page, so technically that is personalized they know who you are in the page changed but if the offers aren't more relevant if it didn't somehow make you more successful, it's it's not a meaningful personalization. Scot: [8:16] One More For Dummies question that hopefully some other listeners have so when I talk to a Lottery retailers they always some retailers you go visit their older obsessed with Persona so you'll go to visit some extra pictures on the wall that say you know this is Debbie she's a soccer mom she's 40 - 35 she's got two kids and she lives in suburban and then doll, a lot of times they'll customize the user experience for those people in Dick's Sporting Goods does a lot of this as does Best Buy, so and I Best Buy one of the guys for the book The Angel customer demon customer in a lot of the Persona stuff comes out of that if you and I think she has like cat lovers dog lovers and, both animal lovers so if you go and you kind of have the experience so you know when your database that Jason is a cat person and he is a dad of a toddler and that's Persona is that personalization, and then you have time of different experience that person. Jason: [9:19] To me that absolutely is personalization it's on the spectrum of personalization right so if you're someone that has historically had like a one-size-fits-all marketing program you have 5 million names in your email list, once a week you blast all five million of those people of the exact same email and you instead go hey you know what, half of that email list for dog lovers and half for cat lovers so I'm going to segment my email list in the two chunks and I'm going to email a cat email 2/2 and a dog email to have that absolutely is personalization, it's not as far on the spectrum is saying, this emails going to Scott and I know that he only buys grain-free cat food and so I'm going to send him a very specific email that only he got based on his unique attributes, personas are a very useful way to do this sort of intermediate step and often, frankly that that still today is the high value stem so often the ROI you get from going from, a one-size-fits-all campaign to a Cygnet a campaign, is much more significant than the incremental Ryu you get by going to the much more expensive dynamically generated when one campaign if you will. Scot: [10:39] Coke so hopefully you will I'm sure you'll hit on the Spectrum but the reason I bring it up is a lot of these start-up I'm a startup guy and all you start up Brands come to me and they said look I want to do, discount personalization stuff and their you know to them it's a 5 or 10 million dollar project cuz there's this database I know you guys have something name for this database that like, put all the stuff together there's a serum feeds into it and then like all this data. Jason: [11:02] The customer data platform. Scot: [11:03] Yeah the CDP yeah and then you know they go look at the vendors for that and that's like in a couple million box and then like the project on it and all so just feels unobtainable mom and you know it just feels like this huge thing to do personalization whereas my recommendation is just start with pre simple segmentation and then even then you know you can get a little bit of refinement in there and even that you talked about it and email marketing even on your website you know you can kind of have in your Skyrim are there cat or dog person and then showing a little bit different content feels like you should get a that's more of a $100,000 project versus a 10 million dollar project. Jason: [11:39] And we'll get into that a little bit better off and it's even are they return customer versus a first-time customer right maybe I don't like are they already in my email marketing list maybe I don't need to use that pop up to interrupt others who were asking for their email address when I already have. Scot: [11:53] Yeah or push the product I know they just bought 5 minutes ago. Jason: [11:56] Exactly like so very often it's those simple steps that are that are high Roi we're not going to get deep in, personas but I will like since you brought it up I'll make one comment on person personas the mistake a lot of people make on personas is they start internally in, so they go who do we imagine our customer is who do we want our customer and so I'll be, retail R I work with has a Persona and very rarely does the Persona on the wall map the demographics of their customer base so, almost always the Persona is this like young hip stylish woman. Scot: [12:40] Affluent urbanite stylish. Jason: [12:45] Who is coming from women that are 15 years older and are doing more utilitarian shopping until, is aspirational personas there's there's places where they can be beneficial but often people confuse those with her actual personas. Scot: [13:01] The same thing with them. Jason: [13:02] And the same thing with demographics like people often start by saying like, we should do things different from Millennials then we do for Boomers and they they take some random trait and then, ascribe different experiences to that different trait of the customer and that's actually opposite of how you really want to do it what you really want to do is say, like who are most valuable customers and what traits do they have in common and it's so it may be aged and maybe geography and maybe use case, personalization based on some traits as opposed to identifying the trades Based on data is a a common mistake week we see in marketing, so I wanted to sort of talk about what some of the common kinds of personalization that that we see today because there's so many different touch point, they can be personalized and they can be personalized on different spectrums. Scot: [13:57] Personalization acronyms. Jason: [14:01] Instead of just giving you my opinion which obviously my opinion is very near and dear to my own heart, I wanted to use some data to start a frame that since so I study you would be familiar with it is they interact partners with Forester every year and they do this state of online retailing study, and so what they do is they go out to hundreds of retailers and e-commerce shops and they have them fill out a survey answering a bunch of questions about their business and some of those questions pertain directly, personalization so one up for purposes of our deep dive one of the most interesting questions is. [14:39] What personalization touchpoint do you or tactic do you prioritize the highest and you know what are the next 10 and Ray, so looking across the whole sort of study, touchpoints that retailer said that they were focused on and that they were prioritizing so the number one personalized touchpoint, in the sort of study is personalized recommendations in email so would that essentially means is, you probably got a generic emailed it was the same for everyone but at some point in that email we're product tiles that were recommending a particular product that you might be interested in buying, and those product tiles were personalized unique for you based on some attributes that that retailer had learned about you so they're using tools like, annotate or certona richrelevance are Dynamic yield against the database to decide what products are recommended Scott and those could be different than the product that came in the recommendation to me. [15:44] Of all things that can be personalized that's the highest priority the second highest priorities what we already talked about it segmenting that email is based on some attributes we know about the customer so instead of one-size-fits-all, partition that email and make static content but static content it's more catered to that particular segment, 1/3 personalization. Scot: [16:09] Syntactic is marketing messages on other. Jason: [16:10] What is marketing messages on other sites so that's things like, remerge remarketing in the ads that follow you around the internet and use that you know the fact that you browse for a product on our website to recommend products from other people sites, that on sites recommendation so that's the same as the email recommendation but instead of showing it to you in an email we're showing it to you on a category page or product detail page and soda, ramazan that's the people that bought this also bought this or browse for this also browse for that or those those kinds of recommendations, the number 5 on the list is personalized messages on devices in stores so that's usually geofencing the mobile phone and popping up an offer or a promotion on the phone when you know you walked into the store, number six is personalized discounts so custom offers, something unique we know about you number seven is the Zulily example that I brought up for her, addressing the customer by name instead of treating them as is unknown entity and number eight is giving better info. [17:27] Open history to sales associates in the store so that they can deliver a more personalized experience to the retailer rights of all the things in the world that can be personalized, the sort of state of our industry has those are the eight that retailers are tending to focus the most on and putting the most energy in right now, and I would argue that those are all pretty pedestrian. Scot: [17:53] Marketing messages on other sites could be part of the problem with the challenges is so see a Google ad you know Google doesn't give you enough information to really kind of know hey this is Jason and his login and kissing him a very targeted an ad campaign. Jason: [18:09] Although I would say the digital ads are becoming an easy touch point for that personalization so there are now a lot of Google ad formats that can be dynamically generated and so instead of, one you may have a a breath of creative in Google automatically assembles the creative for a given customer and even more so, super Tom in advertising format on Facebook are look-alikes which is sort of another form of personalization like only showing that ad for a targeted audience that you think it's highly relevant for. Scot: [18:45] How come with all this personalization technology out there the number one retargeting thing when I buy something off Amazon is the thing I just bought my question why are people doing that. Jason: [18:56] Executions are hard and we're going to talk about that later. Scot: [19:01] The pitfalls but like you know you. Jason: [19:05] When you run into retailers that have like hey we have a specific initiative on a road map called personalization and then, when you want we want to build this really expensive custom, Farmall are things to to drive personalization. Scot: [19:18] 2dr personalization and very often. Jason: [19:21] Am I cool that's a great aspirational goal could we start by just using the exclusion list. Scot: [19:26] Country Market. Jason: [19:28] To not Market something to someone that they already bought right in that to me is a way higher value for my personalization because not only are you likely paying for. Scot: [19:37] Likely paying for an imp. Jason: [19:38] Depression that's not adding any value, it's actually adding negative value like when you see a retailer advertising something that you just bought your immediate perception as discussed this retailer doesn't care about me they don't know me they're not trying to, experiencer know what I want they're just using some real Brute Force marketing techniques to try to sell more junk. Scot: [20:02] Yeah and sometimes it's ahead faking you like wait a minute, pretty sure I ordered that let me go make sure certainly they would be advertising to me if I already ordered that then I'm like well let me go check and make sure the order went through but didn't create this negative perception that they have no idea what's going on in my orders. Jason: [20:19] I guess the one thing I will say is good news like to go out to me the sort of list is a little disappointing right way. Scot: [20:27] They're much more versions of. Jason: [20:30] Personalization in the ones on this West but I will say the majority of things on this list have the potential to dream meaning for you to drive incremental results so, couple of these are around segmenting audiences which we just talked about is a potentially. Scot: [20:44] Potentially a relatively easy. Jason: [20:46] A relatively easy high-value form of personalization and these product tiles beat that with the. Scot: [20:53] Recommendations. Jason: [20:56] They're not part of his super sexy in our industry, but I've seen a lot of studies that suggest something like 35% of all of Amazon's revenue comes from those recommendation tiles so customers find them Super Value, are you on a site like Amazon where the catalog is huge and unmanageable there even more valuable, I'm so if you if you're a retailer with a more pure rated catalog you know maybe like recommendations don't at 35% but but still, is there a super meaningful tactic and I. Scot: [21:30] I was checking when I walk around. Jason: [21:30] When I walk around the trade show floor and people are like we've invented this new thing called artificial intelligence and you can use it to recommend fraud, and I'm like yeah I must have good eCommerce sites have been doing that since 1990s. Scot: [21:43] Isn't one of the vendors a bunch of Amazon guys that left to kind of day essentially said hey this is so powerful at Amazon that we will create our own his net richrelevance are they at their service. Jason: [21:54] I would almost say that you just described all the person, obligatory part of your sales pitches that you you say that you are part of the Amazon team that helping me. Scot: [22:02] You say that you were part of the Amazon team that helped invented their version. Jason: [22:07] There are because this is been such a high-value tactic there companies that have been around for a long time and do this so that. Scot: [22:11] I've been around for a long time and do this so that like I think of. Jason: [22:14] That is sort of the rich relevance my buys and certona as kind of the, the first-generation recommendation engines and I mean we're not getting an event or selection on the show, to working with a vendor that's been doing this for 10 or 15 years because they actually have, manically refine their abilities and they've seen a lot of data from customers and so you know you. Scot: [22:39] You get things like we've already had 10. Jason: [22:41] And wine customers and so we tuned are all our rhythms to do a great job of recommending wine so if you're a wine vendor, train to the recommendation systems based on a lot of other one customers on the flip side, this is also an odd category where there's a lot of new shiny vendors that have just come to the market with Next Generation Solutions and you don't very often touting more modern machine learning based approaches. Scot: [23:09] And in some. Jason: [23:11] Cases they have invented a new mouse trap and so it may have some some architectural or competitive Advantage is so it's a area where the good news is you have a lot of choice the bad news is you really have to do some investigation to figure out, the best solution for us. Scot: [23:27] Call if you don't like the Soro list what's the Jason list. Jason: [23:32] Going to get to the Jason list in, this is an what's an what's an XO so. Scot: [23:36] 3 question for pause on that for just one second one more thing I wanted to talk about in. Jason: [23:43] Current state is another question on the sort of list is how do you judge the success. Scot: [23:47] Judge the success of your per. Jason: [23:50] Personalization into the top three metrics that retailer said they were using today to judge the success of their personalization efforts were conversion rate, through rate and average order value, and well those are generally important metrics for all e-commerce with actually I'm somewhat disappointed that those are the primary metrics people are using to judge personalization, there could be a lot of great personalization that saw the customer's problem that didn't cause the customer necessary to buy more stuff so I would r, aov is not directly related to personalization and very, personalization is based on all the attributes we've already learned from you will each time you come we learn more about you and therefore the personalization can be better so the personalization you get on, touch with me should be much better than the personalization you got on your first touch with me and if I'm only evaluating these personalization. Scot: [24:52] Based on the individual. Jason: [24:53] When the individual experience the individual visit, conversion rate I'm not thinking about or noticing that some of those customers were resulting from 8 touches and in a much richer dataset than some of these customers that were Anonymous I'm on their first touch in Sol, it's really important. Scot: [25:14] You know if you want to get. Jason: [25:15] Personalization writing you're going to be investing meaningfully and changing your experiences what you want to be optimizing the person was a shin for is really customer lifetime value now. Scot: [25:24] Not the outcome. Jason: [25:25] The outcome of a single session or a single single customer interaction and so to me that feels like a mistake that can often cause you to invest in the wrong tack. Scot: [25:37] Do you recommend people run kind of A and A B test so no personalization and then personalization in and can I use that Benchmark the lifetime value. Jason: [25:47] You can but I'm actually not so interested in personalization versus no personalization I'm interested in current state versus potential new state, take care of your current state is personalized or not if your current state. Scot: [26:03] If you're trying to say is personalized I'm testing that newest. Jason: [26:07] Experience versus your current one not against nothing, if you will and then the last thing that I like to point out this kind of a sad fact of our current state of affairs in personalization is most personalization today is delivered through some kind of Point solution from a vendor so, that specialize in send an email right so they collect a bunch of information about the customers and 2nd at the email there vendors that specialize in recommendation tiles on your website we talked about a bunch of those. Scot: [26:35] There are vendors. Jason: [26:36] There is that personalize your your digital advertising campaigns and at the moment all of these Point Solutions want to be easy. Scot: [26:44] I want to be easy to buy. Jason: [26:45] I am easy to install so they tend to. Scot: [26:47] How to be sassy. Jason: [26:49] Space solutions that are very lightweight to install in your stack. Scot: [26:52] Call in your stack and have their own. Jason: [26:55] The databases where they collect information so they want to tag on your site to learn about the customer and then they use what they learn to personalize their touchpoint and of course, downside of that is the personalized email. Scot: [27:09] Nails aren't benefiting from the learning. Jason: [27:09] Benefiting from the earnings of the recommendations tool on your website at all or the recommendation Tools in your customer service engine or, creative that you're learning how to make for your ads isn't been having a payoff on your own website in your own dicks perience is and so like clearly the current state of Point Solutions is somewhat problematic. Scot: [27:33] Like obviously it would be much better. Jason: [27:35] If you aggregated everything you knew about the customer in a single data repository and leverage that single view of the customer, personalize your experience across all these touchpoints and that's kind of. Scot: [27:49] That that idealistic in and say that you talk to me. Jason: [27:51] Idealistic in in state that you talked about earlier that hey maybe you know there is an argument for having a CDP and having all these tools, bridge at CDP but to be honest like before I invested millions of dollars in that cdpi, maybe I don't need the world's best vendor for each one of these touchpoints maybe one vendor that could do multiple touch points and share their own database is good enough in a way that going to not create more silos. Scot: [28:18] Yeah it seems like a good CRM system is kind of the key to this and then also if you want to get smarter you know uses, the example of wine earlier really good product data seems like you know those are going to be table Stakes for for being able to do any of this conversation to talk about, but then it also seems like we always see these kind of like you know all the big companies trying to go on these stacks of things now that's a big Trend in the vendor side so is that happening are like so we've got the cloud guys who've got the sales worth Cloud the Adobe Cloud the sap cloud and is there some other Cloud I guess Microsoft back in the game now and then so you got all the cloud guys and then you probably have some of the the platform guys in there most of platform guys have been acquired by the cloud guys but I'm sure they're still platform guys I'm in any of the all these kind of like Loosely you know hanging out their vendors like the conversion guys, or are they all trying to piece it together with their offering and get you two are they trying to solve that problem or they just kind of spline together Point Solutions. Jason: [29:24] It's a partially it's as these Solutions become more table Stakes it's more calm, version of these experience personalized version of these experiences is built into the core platforms are clouds so they're almost certainly, mandation engine in your base installation of Shopify or Salesforce Commerce cloud or or any any of those platforms and their their customers that will use that bass version, it's still super common that people like to go shop for their own Point Solutions and layer that in but increasingly the. Scot: [30:06] The plant puns are. Jason: [30:07] Giving you some reason and benefit not to not to do that right like him so you know the, in the case of Salesforce Commerce cloud, they have this artificial intelligent engine that they developed at Salesforce call Einstein and the the first appearance of Einstein in the Salesforce Commerce cloud is, this native product recommendations based on their Advanced machine-learning and so increasingly they would say they maybe don't buy the point solution use our Advanced Einstein, Define solute. Scot: [30:39] Still quickly point out yeah but I am. Jason: [30:42] Einstein seeing boat parts for the first time and we know every attribute about boat parts because we've worked with 10 vendors that sell boat parts oh, they're still arguments both ways, obviously your data is a little cleaner and more Universal if you can get by with a the solutions that come from your platform Bender, so pivoting to sort of Jason's recommendations and this will come as no shock based on. Scot: [31:10] Is no shock based on some of the. Jason: [31:12] Conversations we've already had. Scot: [31:14] I don't like. Jason: [31:16] I can start by saying like hey let's create the world's most expensive database and use the most advanced math in the world to you no dramatically change the shopping experience I like to start with the low-hanging fruit. Scot: [31:29] Answer the first question. Jason: [31:29] Answer the first question I asked when where. Scot: [31:32] I'm talking about any kind of. Jason: [31:34] Personalization initiative is where are all the places in our customer Journey when we're asking the customer for some piece of information that we already have. Scot: [31:37] All the places in our customer Journey when we're asking the customer for some piece of information that we already have and. Jason: [31:45] If you take an inventory of this in your customer Journey you were going to be shy. Scot: [31:48] Shot how many times. Jason: [31:50] You ask someone for an email address you are, how many times you ask someone for their preferred shipping address like all of this information we collect over and over again and it's super frustrating when a customer trust us with that information. Scot: [32:08] And then we don't pay it off and I'm talking about. Jason: [32:11] The simplest things in the world that no one thinks of no customer that's created an account with you can remember. Scot: [32:17] Their password so here's what happens. Jason: [32:18] So here's what happens when they go to your site they it says type your email address and they take their email address and then it says type your password in the customer goes oh no I don't know my password so hopefully right below that is a link that says. Scot: [32:33] What if you forgot your password and when you put that link what all. Jason: [32:34] Password and when you click that link what always have, go to a new page with a form that says type your email address which you just did 3 seconds ago right and that's a super simple thing to fix programmatically and grab that info from the previous View. Scot: [32:46] To fix programmatically and grab Daddy that's what kind of like not. Jason: [32:52] That's the kind of like not sexy personalization. Scot: [32:56] The dramatic. Jason: [32:58] Broccoli helps customers and so you know I like to always start with this bassline don't collect any information about the customer unless you're. Scot: [33:06] Prepared to use that. Jason: [33:07] To give them a better customer experience and first and foremost that means never have to ask the customer for the same piece of information. Scot: [33:15] So once you've knocked out. Jason: [33:15] So once you've knocked out those things. Scot: [33:18] The next one I like to highlight is the one you just hit don't promote stuff that I already bought. Jason: [33:22] But I already bought right so the most overt version of that is the retargeting ads for the thing that I just bought from you and I'll be honest there's two reasons that happens there's a lazy reason. Scot: [33:37] Which is all of those retargeting tools have a tool called. Jason: [33:38] Which is all of those retargeting tools have a tool called an exclusion list and So when you buy something I should put you on the exclusion list for. Scot: [33:44] You on the exclusion list for that product. Jason: [33:47] And then that add you never show up again and there's a lot of reasons why someone may have skip the plumbing step in doing that. Scot: [33:52] Skip the plumbing step in doing that. Jason: [33:55] I'm in that to me a super lazy. Scot: [33:57] Sometimes you browsed that product Anon. Jason: [34:01] A product anonymously. Scot: [34:04] And then you bought it via some other mechanism it so I don't actually know. Jason: [34:04] NBA some other mechanism in so I don't actually know. Scot: [34:08] Honest third party. Jason: [34:09] I hate that you're the same person that bought that product so there can be. Scot: [34:14] Can you use cases that are harder. Jason: [34:15] Where to sell for than others but minimizing the times when you promote that stuff they already sold his huge but I want to remind people. Scot: [34:22] Away bigger. Jason: [34:23] Yusuke says in that retargeting the retardant in particular, is Virgin but how many emails do you think you get from app. [34:33] And what are you wearing on your wrist right now and do you have that fancy new iPhone 11 Pro Max in Europe. Scot: [34:40] 11 Promax in your pocket I did guess. Jason: [34:44] So what are the featured items on every single email you've gotten from Apple in the last two weeks since you got. Scot: [34:51] What's the park sorry. Jason: [34:53] It's as simple as they do a one-size-fits-all mailing and said they mailed you the exact same thing and they did. Scot: [35:00] Did you get it from the carrier who should also know it for now. Jason: [35:05] Totally hanging fruit that totally eroded your confidence and relationship in that that brand on a subconscious level right in so, fix those things first and then after you stopped asking. Scot: [35:17] Stop asking people for information you already know and stop trying to sell them. Jason: [35:21] Go and stop trying to sell them products that they already bought then you can get into the sexy stuff of surprising and delighting customers by giving on these personalized experiences that they didn't, how to make their shopping better right and those, Moosejaw mountaineering when you're buying ski boots and was John knows what size ski boots you bought last season and help remind you of what size you bought before you have to select a size right like, is Boots do you want last year you bought 9 and 1/2 like those those kinds of surprise and Delight moments or hay a year ago you bought your dad a gift from Sephora. Scot: [36:01] To get this year like those kind of like more. Jason: [36:02] This year like those kind of like more advanced personalization a surprise. Scot: [36:07] But to me they're kind of later in the. Jason: [36:07] But to me they're kind of later in the Spectrum after we get those table Stakes squared away, talk a little bit about the 360 degree view of the customer but that really is, and increasingly something that you need to think about even if you don't want to invest in the fancy CDP and all those tools today you still are collecting information about new customers everyday, one thing I would highly recommend every customer invest in is some basic data governance, around personalization and then David data privacy and by that what I mean is make sure you're disclosing to the customer what you're collecting and how you're going to use it because 4 years from now you're going that way more advanced personalization tools that are available. Scot: [36:50] You have way more advanced personalization tools that are available to you right now and you're going to want to use all this data that you've. Jason: [36:55] I use all this data that you've collected over the last 5 years in your business. Scot: [36:59] And if you think. Jason: [37:00] The European in California privacy laws are kind of restricted right now. Scot: [37:04] Now there's a good bet they're going to. Jason: [37:06] Can be more restrictive down the road and it'll be a shame. Scot: [37:09] And it'll be a shame if you're not allowed to use any. Jason: [37:12] Any of your data because you didn't follow best data governance practices and how you collected it but just by, policy in the right disclosures when you collect that data today it frees you much more to leverage that data in the future when they will be better ways to Leverage. Scot: [37:29] Is there a day where the Privacy stuff will be ramped up so high we won't be able to do the level personalization talk about. Jason: [37:36] For sure there will be some levels of personalization we want to do. [37:43] Like a lot of customers that come to a site on unauthenticated meaning is the first time they came to the side. Scot: [37:49] Or they've been a disciple. Jason: [37:51] Before and maybe even create an account but I didn't give them a compelling reason to log in with. Scot: [37:55] When they came back. Jason: [37:56] Cancel a look like an anonymous user to me and there are actually a lot of evil technology tactics we can use. Scot: [38:05] You recognize that uh nothing. Jason: [38:06] Recognize that unauthenticated user. Scot: [38:08] Weekend. Jason: [38:09] Look at all of the different settings that they've made in their brows are increasing almost a unique fingerprint from their brows or to identify them, close to uniquely we can share data with other vendors secretly to identify them pretty unique Lake, we used, people sites would have come across a. Scot: [38:28] Cross-site in browser cookies and all of those kinds of tactics are slowly but surely getting. Jason: [38:32] Ticks are slowly but surely getting turned off and so absolutely it is harder to personalize an experience for unauthenticated user today than it used to be because of some of these, you like frankly very good consumer protections that are put in place and so like you know we just have, live within the constraints that are offered but there are a ton of things we can still do with it within those constraints. Scot: [38:59] Yeah that's as consumer I find myself preferring apps for your my best commonly shop things via food delivery or in that stuff because the apps never they don't consciously bug me for my username and password, Scot interesting that they're held kind of a different standard than the website guys that the the app on your phone to remind even when I just did my whole as you upgrade OS has and then move phones they do a pretty good job of the, login credentials following you in and not kind of having to remember everything. Jason: [39:28] So your authentication on your amp is much more persistent than your authentication on the web. Scot: [39:34] The browser gently by default. Jason: [39:35] Gently by default live cookies expire and some. Of time but even, at some point many users have an occasion to clear their cookies and it might have had nothing to do with you it might have been they didn't try some other side they used or said some other problem. Scot: [39:49] That's another problem but on the. Jason: [39:50] The browser the settings are Universal So when you say clear all my cookies the easiest thing to do is clear. Scot: [39:53] The easiest thing to do is clear the cookies. Jason: [39:56] For every set you've ever been to, you're much more granular a working with a single site so you know people tend to just didn't used to be the case in amps by the way you used to be when they upgraded the operating system that wiped out all those authentications now that they're. Scot: [40:10] Yeah they're way better at even having those authentic. Jason: [40:14] Even having those authentications persist, operating system upgrades the downside is to me in this ecosystem of Commerce for the most part apps are way overrated, best users use your app, that's super valuable to them but the amount the percentage of your total Shopper base that are willing to download and regularly use your app is very small and so it's almost always a mistake to feel like because I have a good app experience I have a good experience. Scot: [40:44] So with that caveat. Jason: [40:47] I would totally agree. Scot: [40:48] And that leads me to my next best pract. Jason: [40:49] I was mean to my next best practice one of the most important things you can do for personalization is give the user a really good reason to I. Scot: [40:58] Identify themselves every time. Jason: [40:58] By themselves every time they interact with you so that you are dealing with an authenticated user right allows you to give them a much better experience that's much lower, more loyalty and so one of the most compelling reasons we give to customers to authenticate themselves every time they come back to my site is by offering them some kind of loyalty, so it's not a coincidence that when we look at some of the retailers that are best at personalization they tend to be the retailers that have the most successful highest engaged customer loyalty and a fin and an affinity program, historically that's kind of but points for purchase program increasingly they're more nuanced than that in so there can be a lot of, the the Loyalty program and I often talked about it being a frequency program instead of a loyalty program cuz it's really. Scot: [41:51] Is it really about getting the customer. Jason: [41:54] To come in interact with you a lot as opposed to exclusively, implementing a loyalty program that resonates with your customers that causes them to authenticate themselves every time they come to your side is a super valuable tactic that enables all of these other personalizations to be more successful, so with that being said most common question I get is who's greater personalization who should I Benchmark myself against and it's always really hard to answer because a, who's better at what kind of personalization as we talked about early there's no Universal definition so is Zulily greatest personalization because they create all these Dynamic home pages with your name on it, probably not. Scot: [42:39] But what does good. Jason: [42:39] But what does good personalization look like and I always I struggle to give an answer but I'm happy to report that, vendor out there sail through his started doing I think this is the third year of pretty cool personalization index and so what they've done is they've said, hey we think there's about a hundred. Scot: [42:57] What is the e-commerce. Jason: [42:58] Front ways that e-commerce sites typically personalize their site and we're going to look at the top 500 e-commerce sites. Scot: [43:06] And evaluate all of them against. Jason: [43:07] How you ate all of them against these hundred criteria and sort of a sensuous for them so they. Scot: [43:13] Eccentric. Jason: [43:13] Essentially created a framework and then they apply this framework to these 500 sites which is a significant amount of work and 10 so you can download and we'll put a link in the show notes their personalization index, top 10 retailers on their personal visit relation index are generally retailers we think of is. Scot: [43:29] Index are generally retards we think of is being pretty good at Italy. Jason: [43:33] Personalization so number one is Sephora it's by the way 95% of all Sephora's. Scot: [43:38] 95% of all Sephora's Revenue. Jason: [43:41] Comes from their frequency program and they're great at getting customers to engage with him. Scot: [43:47] They don't send out a lot of mass. Jason: [43:49] Emails like almost all the emails are targeted and triggered based on activities that you had with Sephora so I would totally argue I would totally agree that Sephora is, petitioner of personalization, they know you're the best and they they leverage what they know to improve your experience number 2 on that list is Nordstrom they have some very strong personalization points number 3 on that list is Rent the Runway, this is getting into an area that's more, future looking Rent the Runway is acting only personalizing Experian, personalizing the assortment in the merchandising based on what they know about you so you know they're using your personal preferences to decide. Scot: [44:30] You know they're using your personal preferences to decide. Jason: [44:33] What sizes and styles of stuff they should even offer which is interesting Home Depot is on is number 4 on the list Best Buy's number 5, DSW is number 6 Ulta's number 7 Urban Outfitters and number 8 Adidas is number 9 and Wayfair is number 10, full disclosure the sales. Scot: [44:58] Who pick their own hundred attributes and you and I could quibble with whether they picked. Jason: [45:01] Quibble with whether they pick the right hundred attributes and how many points you should get for everything so I wouldn't necessarily use this as a literal. Scot: [45:08] Like these are absolutely the 10 best. Jason: [45:09] These are absolutely the 10 best companies in personalization Anderson companies. Scot: [45:13] But I think I great. Jason: [45:14] Malaysian that aren't necessarily aren't even on this list. Scot: [45:17] With that being said if you are doing an internal project in your saying hey who should we Benchmark ourselves with who's better personalization like neither. Jason: [45:20] If you're doing an internal project in your saying hey who should we Benchmark ourselves with whose go to personalization like to me this is as good a list as any as a sort of start. Scot: [45:29] A company that show their math are talking like proving why they. Jason: [45:32] It showed their math are talking like proving why they think someone's go to personalization which is super. Scot: [45:38] In your experience let's say your kind of world-class like this what's it going to do to the lifetime value of your customer are you going to get like, I'm in a material so that customers worth $200 is going to go to 500 or what have you seen anonymously amongst your clients as the output of the increasing customer lifetime value. Jason: [45:57] I'm not trying to be coy it's super hard to answer because almost no one's going from 0 to best-in-class. Scot: [46:06] Glass. Jason: [46:08] You probably were very incremental so, it's hard to measure the whole lifetime journey of their personalization unless you've been working with a client for a very long time so very often we do the. Scot: [46:20] Often we do things like. Jason: [46:23] Hey let's remediate all of those you know redundant information request. Scot: [46:28] And like honestly those kinds of. Jason: [46:29] Honestly those kinds of changes rarely show like single session. Scot: [46:33] Young wild improvements. Jason: [46:34] But they show meaningful changes. Scot: [46:37] Things like NPS score and meaningful changes in in things like customer lifetime value. Jason: [46:43] What time value. Scot: [46:44] That. Jason: [46:46] Second tier of personalization where we say like hey I'm going to use every touchpoint I have with a customer. Scot: [46:52] The customer to promote something meaning. Jason: [46:54] Painful and not something they already. Scot: [46:55] I absolutely have customers that have seen 50% increase. Jason: [46:57] Absolutely have customers that have seen 50% increases in customer lifetime value in the first Hugo hey Jason that seems like, Improvement like how is that possible but when you think about it if you're hitting someone 30 times a year with a marketing message. Scot: [47:12] Three times a year with a marketing message and some hand your best version of that message is impactful and really causes customers to take something for. Jason: [47:17] Something your best version of that message is impactful and really causes customers to take something criminal action and buy something. Scot: [47:25] And instead of using your best message you're squandering a bunch. Jason: [47:26] Using your best message you're squandering a bunch of those 30 interactions by hitting them with something that's totally irrelevant to them and they're for sure. Scot: [47:34] We're not going to buy like essentially you've doubled or tripled your. Jason: [47:36] Essentially you doubled or tripled your frequency without any risk. Scot: [47:42] Of increased unsub. Jason: [47:43] Subscribes or filtering or other problems that you usually have when you increase your frequency. Scot: [47:49] So you're getting more. Jason: [47:51] Morning hits for free essentially so that that can be super high value and then that sort of third tier. Scot: [47:54] Back and be super high value and then that sort of third tier is is sort of all across the board if you're someone that had no product recommendations and you have a big complicated catalog and you add product recommendations you prob. Jason: [48:00] Is sort of all across the board if you're someone that had no product recommendations and you have a big complicated catalog and you add product recommendations you probably are going to see a 20 or 30% lift in sales like if you're someone that has, can you add recommendation tiles probably not going to be as meaningful because most customers are going to be able to manage your whole catalog without the recommendations, so Scot: [48:27] That's kind of where we're at today in terms of. Jason: [48:28] Where we're at today in terms of who's doing well and what they're doing but what I spend most of my time talking about is. Scot: [48:33] But what I spend most of my time talking about is where the puck is going to be what are people going to be thinking about what's going to be the best. Jason: [48:40] This is next year or. Scot: [48:44] Are they in the next 18 months. Jason: [48:45] Answer to years what should readers be investing in. Scot: [48:47] Investing in now. Jason: [48:48] All anticipating the the you know continuing changes that customer expectations are going to have so the kind of things that come up here. Scot: [48:57] There are richer versions of. Jason: [48:58] Richer versions of personalization there that that that third tier of personalization so today machine language gets hyped a lot and it gets hyped as a. Scot: [49:08] Way to improve product. Jason: [49:09] Recommendations which I would argue about recommendations have been machine learning learning days for 10 years, is easy to see in the future actual experiences change based on machine learning so as in. Scot: [49:26] I see you have a complicated product catalog and you have a tax on. Jason: [49:27] See you have a complicated product catalog and you have a taxonomy for the that catalog right what are the first categories you see in that drop down list is it women's apparel because you sell the most women's apparel. Scot: [49:41] Well would it be interesting for. Jason: [49:41] Well would it be interesting for men if men's apparel showed up higher than women's apparel. Scot: [49:47] If I know that. Jason: [49:48] I know that you're a plumber should the plumbing taxonomy show up it. Scot: [49:54] Home Depot with more prevalent than the carpenter. Jason: [49:55] People with more prevalent than the carpentry products at Home Depot until we're starting to see, personalization extend beyond the. Scot: [50:05] And Beyond those those basic recommendations and in many cases. Jason: [50:07] Emendations and in many cases the the the latest versions of machine learning, can not only improve the personalization they can actually make suggestions or give hypotheses for what should be personalized. Scot: [50:23] To have the most meaning. Jason: [50:24] People change so supposed. Scot: [50:26] Having aux. Jason: [50:27] Next person say oh I saw our competitors are personalizing this thing that we're not maybe we should test that, you can actually have if you have a lot of traffic on your site you can start we're starting to be able to use artificial intelligence to suggest what kinds of personalization would most improve our customer experience which is, kind of cool science fiction. Scot: [50:46] Personalized personalization rametta. Jason: [50:48] Exactly another big one for most customers that have a big product catalog and don't argue like this this could have the most pronounced affected Amazon is. [51:01] So today when you go to a retailer with a big catalog and you type in a search term and I type in a search term we're going to get the exact same result, but if you were I go to Google and both type in a search term in a Google we'll get wild a different results, based on what we've typed in the past and what we clicked on and where we live and all the information Google knows about us and so it only stands to reason that if search is an important Discovery tool, we ought to be adopting that sort of Google style approach and personalizing search based on all the things we know about and so, we're now just starting to see the first generation of of search engines that that have that kind of AI based personalization built in. [51:44] The, like moving away from the experience as a little bit to think about other ways that personalization is starting to change is what if I personalized the delivery or personalized The Shipping schedule I'm right so one interesting, Amazon has a Panton on predictive shipping meaning send stuff to you before you asked for it, to surprise and Delight you and if they're wrong and you don't want it you just don't pay for it right and an even simpler, if you live in a big Condo building maybe I should put the hundred products that your condo buildings most likely to buy in the basement of that Condo building, to feel out of the microfilament Center in your basement instead of having to ship it to you so we're starting to see personalization of the supply chain which to me is pretty interesting. Scot: [52:35] Or a staging an Amazon Locker and then when you order it just do it gets downstairs already a scope. Jason: [52:44] Of course it like I would put all the auto replenishment experiences like. Scot: [52:48] When the Keurig coffee maker knows you use your last K-Cup or you're about to use your ask a cop. Jason: [52:49] When the Keurig coffee maker knows you use your last K-Cup or you're about to use your last K-Cup and could order more more coffee pods for you or when you know Walmart sees how much peanut butter you buy in a month and they know when the ship you knew peanut butter like. Scot: [53:04] Those kinds of things to me are open. Jason: [53:04] Seems to me you're a particularly interesting version of personalization, we're starting to see a lot more personalization in even what products people carry so to me like Stitch fix is a. Scot: [53:15] Give me like Stitch fix is a particularly good example of this where they're using what they learn about their customers. Jason: [53:17] Sample of this where they're using what they learn about their customers to decide what products to carry and Merchandising on the site right in, has a a version of this in essentially their hands off the wheel approach and instead of having a bunch of merchants and buyers deciding what people might want, save a bunch of data scientist that are personalizing the product catalog based on on the actual Behavior they're so they're seeing in their Echo CS, I'm there other retailers that are doing that Adore Me Is You know a woman's brand that uses a lot of data to to improve their product offering. Scot: [53:58] Begin again at the moment but some interesting Partnerships between technology companies in. Jason: [54:00] Partnerships between technology companies in traditional brands with their designing new products based. Scot: [54:04] New products Based on data. Jason: [54:07] Nai so there's this Shinola partnership with Market sites where where they're using AI to tell Shinola what new products to make him. Scot: [54:17] Brand on Tommy Hilfiger has. Jason: [54:18] Tommy Hilfiger has a partnership with IBM in the fashion institute to make new products based on. Scot: [54:24] New products based on personalization. Jason: [54:27] Mission data instead of the intuition of a of a product designer or Merchant said to me that's an interesting area. Scot: [54:33] Sing area that the. Jason: [54:34] The future is getting going to. Scot: [54:36] The biggest area. Jason: [54:38] They were moving to is forget personalized. Scot: [54:39] Please forget personalizing the experience less personalized the products right inside the simplest version of this is. Jason: [54:50] Figurations we used to. Scot: [54:51] Make the decision about what config. Jason: [54:53] Integration of customer could buy and free bundle them for. Scot: [54:56] So if you bought the original Apple watch Apple decided which. Jason: [55:01] Which band went with which color why. Scot: [55:03] But today if you want to buy. Jason: [55:04] Hey if you want to buy a gen is a Gen 5. Scot: [55:07] A series 535i. Jason: [55:07] Series 5 Apple watch you're getting the Apple Watch Studio experience we're essentially a person will show you the whole assortment of bands cases and let you do custom bundle. Scot: [55:22] Any can figure any. Jason: [55:23] Football formation that makes sense for you. Scot: [55:26] We're starting to see a lot of what I talk. Jason: [55:29] All creation where brand sell a product that's pre-manufactured. Scot: [55:31] But then they do some kind of. Jason: [55:34] Embellishment or customization. Scot: [55:37] At the point of purchase so that's why. Jason: [55:38] I purchased so that's like the Levi's Custom Tailor Shop that they don't embroider your jeans or so custom patches on your clothes. Scot: [55:45] Put on your clothes. Jason: [55:47] The more you need just to you Ralph Lauren has a similar experience, he will let you design and create your own shoes arafah is a mens bicycle. Scot: [55:58] Old company that it has some. Jason: [55:59] It has some personalization options a little Eliza there. Scot: [56:03] There's an increasing amount of. Jason: [56:04] Increasing amount of places where I can invest in bellush the base model with with unique things that make it personal just to me, and to me that's an interim step increasingly there. Scot: [56:15] Make the product from. Jason: [56:16] The product from scratch, just for you and I enjoy the moment apparel is really where this is being sort of glad so if you go to the Boston version. Scot: [56:26] A version of minutes. Jason: [56:27] Supply they actually have a computer weaving machine in the store that makes custom SmartWool Blazers for for customers based on their unique criteria, Adidas has made a sweaters on demand for customers and then there's a whole set of apparel companies that like use the phone to measure you the camera on the phone to measure you and then make custom products to order so that's mtailor proper cloth or red thread or unspun you know even things like indochino are really sort of, build-to-order model where you can you can have a significant degree of personalization, I'm so that that is somewhat interesting in the end just like with the coke the the data-driven merch, instead of having the customer decide what would be cool what if we use technology and the customers data to anticipate what a personalized product was that Scott would want so, there their initiatives like H&M partnering with zzz me, to create personalized fashion for customers based on unique things they know about that customer and there's a bunch of them a brands that are are personalizing fit for exam. Scot: [57:43] They don't have seen talk is Doug Mack at Fanatics I think he said something like 60 70 80% of their products have some kind of customization and that's just like you know you would think people just buy the Jersey whatever but apparently people love to put, their name on it or whatever. Jason: [57:59] And if you think about it that's such a huge win for the retailer write you a couple things happen returns are a huge problem in e-commerce and personalized Prada, a Chihuahua return rate that great, it's easier to not offer returns when a product has been personalized but even when you do there's a thing called the endowment effect like if it's something has your name on it you're less likely to send it back then and then, it feels like a generic object I would also argue that it's a potential mode against a big marketplaces like Amazon so you know one of the, great at yet is personalized product and I would argue in life are Amazon's biggest competitive Advantage they have a number of them but the biggest one is they have, best most robust distribution system in the world, a lot of that Advantage goes away when the product has to be made or personalized before it shipped to. Scot: [58:59] Yeah definitely one of the few areas you put on that's not an Amazon core competencies gives you a little seem to compete with me. Jason: [59:05] And I like like most things I probably wouldn't Bank on that being a forever, but right right now there's an area of opportunity there so we're coming up on time but just to sort of rap, the things to me that are most important when you're thinking about getting serious about personalization is this whole notion, try to achieve personalization optimized for relevancy like optimized for a better customer experience that has a higher custom customer lifetime value, focus on those outcomes not the specific tactics and if you're going to do one thing right now. Scot: [59:45] Even though you may not. Jason: [59:45] Even though you may not be ready to to make it big investments in new personalization tools or dramatically different customer experiences is invest a little bit of time and, in updating your data governance policies and making sure that you're doing the right disclosures when you collect information because I'm so many more of our experiences 2 years down the road are going to be data powered and it would just be a shame, you don't have access to the next two years of your customer data because you didn't collect it in the right way so that's a really low cost mistake that you can avoid right now. Scot: [1:00:19] Is there a, is there a set of best practices we can point people do or anything out there on what do you collect should I ask people their gender should ask them their age should I and then how do I you know how do I make sure that I'm getting data that I can keep for the long term. Jason: [1:00:34] So I mean a couple of. Scot: [1:00:35] I mean a couple of things. Jason: [1:00:37] The first thing is you mostly want to get your disclosures right like when you collect the data when you. Scot: [1:00:41] Like the data when you ask the customer for. Jason: [1:00:43] Ve

Episode 254 (55 mins 41 secs) Albert uses Amazon Locker for the first time. Ruthy talks about her trip to Paris, France. They have a discussion about Vegetables that might get trendy, and the ones people don't like to eat. There's talk about mosquitos, unsubscribing Netflix, selling media boxes to watch bootlegs, Disney World trips that are only for adults, and getting a Disney character to give you a bedtime greeting. Plus we let Moviepass Rest In Peace… or Pieces. Take a listen!00:29 - Amazon Locker 06:21 - On This Episode… 06:57 - Ruthy in Paris 25:49 - Vegetables 34:27 - What's Going On 45:21 - mid-credits 46:17 - RIP Moviepass 53:43 - quick update by AlbertLinks Related To This Episode…Amazon Locker ——-Jazz In Paris - Media Right Productions ——-These Fruits And Vegetables Are Predicted To Be The Next Big TrendSpeaking of Vegetables, what are the top 10 Vegetables Nobody Wants to Eat? ——-Two versions of Aedes mosquito are invading Southern CaliforniaWhy a lot of people are unsubscribing to Netflix recentlyBest Buy & Staples Are Being Sued For Encouraging Piracy & Selling “Pirate Devices”Man claims Disney World trip will be ruined by girlfriend's newborn nieceHow to Get a Bedtime Message From Star Wars, Marvel, and Disney Characters ——-Moviepass.comEulogy for Moviepass4 Lessons Business Owners Can Learn From the Never-Ending MoviePass DramaFormer MoviePass Chairman Ted Farnsworth Trying to Buy Failing Subscription Company ——-Ruthy instagram.com/grrace13 instagram.com/be.entwinedAlbert Patrick twitter.com/albert5x5 instagram.com/albert5x5 "I Saw That Movie" blog C.O.ComixMix ”Extra Stuff Extra Spoils” podcastMessage us! whowhatwhereswhy@gmail.com Follow and comment! instagram.com/whowhatwhereswhy/ Like and comment! facebook.com/whowhatwhereswhy merch! zazzle.com/whowhatwhereswhy Extra Stuff Extra Spoils! whowhatwhereswhy.com/extrastuffspoilsWant to show your support? -> whowhatwhereswhy.com/support Spotify -> https://open.spotify.com/show/6Q4H4kbKGaKjdS44oKkJgw Listen to the Stuff & Junk show on RadioPublic! -> https://radiopublic.com/the-stuff-and-junk-show-whowhatw-WoAQaRMusic provided by The Y Axes theyaxes.bandcamp.com twitter.com/theyaxes instagram.com/theyaxes facebook.com/theyaxes “No Waves” - the new album by The Y AxesThis episode was produced by Albert VergeldeDios and Jessica LinMore episodes, podcasts, movie reviews, and comic strips, at whowhatwhereswhy.com#stuffjunk

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Will der Staat jetzt sein Stück vom Kuchen?” Das Finanzamt versucht Steuern für die Werbeschaltung bei Google von mittelständischen Unternehmen einzuziehen. Begründet wird es mit der sogenannten Quellensteuer. Was ist das? Dürfen die das? Sollten die das? Wir haben darüber gesprochen. “Verbunden mit dem Buzzword Blockchain und bääm habe ich Unterhaltungswert im Artikel.” Neben Bitcoin gibt es auch noch die angewandte Nutzung von Blockchain. Jetzt soll diese auch im digitalen Marketing der neue heilige Gral sein. Sind unsere KPI-Werte richtig und lässt sich Betrug überhaupt feststellen? Wir liefern euch unsere Sicht auf die Zukunft des digital ad buying. In den News geht es um: Amazon Locker bei Coachella, Facebook und das Kartellamt, Voice Assistants, Unternehmen in Facebook-Gruppen, TikTok und ColorBump3D

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EP160 - CES 2019 Recap, and NRF Update Episode 160 is a recap of the 2019 Consumer Electronics Show, and an update from the Nation Retail Federation Big Show. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 160 of the Jason & Scot show was recorded on Monday, January 14th, 2019. http://jasonandscot.com New beta feature - Google Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 160 being recorded on Monday January 14th, 2019 I'm your host Jason retailgeek Goldberg and as usual I'm here with your clothes Scot Wingo. Scot: [0:40] Jason a welcome back Jason Scott show listeners Jason's is one of those rare episodes where we are actually in the same room. Jason: [0:47] I know it's super exciting I've always enjoyed getting the opportunity to spend some real life time with you. Scot: [0:53] Collie time yeah yeah so we are live live life here from New York City I am looking out of Jason's fancy hotel room and I can see the Empire State Building which is home to many Amazon stores and fulfillment centers near in New York. Jason: [1:08] And there's a Starbucks in that building that delivers. Scot: [1:13] Leave it to Jason to know some Starbucks trivia. Jason: [1:15] I'm desperate to find a way to work in a building. Scot: [1:18] What is January weather in New York City that can only mean one thing we are here for the national retail Federation Big Show that are at Big Show and in that Spirit tonight's theme is trippy parts are are fearless reporter Jason has been traveling the world to bring you the latest and greatest information about what's going on out there I'm in first you want to cover he is you went straight back to back I think from Vegas to New York by past the family so hi and bye guys and he is going to start out with ACS report and tell us what's going on there and then we'll jump it in her up so what's good to talk Jason with what were some interesting things you saw at CES that had retail implications. Jason: [2:03] Yeah so I feel like there was a fair amount of retail specific stuff at CES this year while the number of retailers had boo, and so a lot of the Chinese retailers in particular had big boost to TSO Ali Baba had a big boost there for, Services they would promote in the US are like, their supplier services in their B2B Services they have a an alternative to AWS in China that they would offer to Western companies that want need to host Platforms in China, but the bulk and they had one novelty they were showing and a new, voice translation capability that was real time audio translation so Google kind of made some Buzz at the show by announcing these this new generation of their, translate that lets you talk in your phone at transposes it in another language, but you hang your phone into someone they can read it in their language speaking their language and you can kind of hand the phone back and forth so Alibaba came up with this technology we're in real time you talking to him. And the guy next to you here's a translation in his native language and speech back to you so I got to speak to someone who is in need of Mandarin speaker and like. [3:29] It mostly worked it's not like the grammar is a little, monkey but you could totally get the antenna. Scot: [3:35] Is like a translator where you speak and then you pause and it speaks and then the other person speaks and you pause so it's got like that and if you. Jason: [3:42] So that the Google when is the definite pause in this Ali Baba one if you're speaking long enough they will get the translation before you finish. Scot: [3:53] It's hard to like keep your brain going while the things speaking in a foreign language. Jason: [3:59] Intended for remote interactions they're demoing it in a you're standing right next to the person but you are kind of in a isolated Booth so you only heard. But it's remarkable how well that technology is getting the Star Trek Universal translator is basically here. Scot: [4:18] Or the Babel Fish. Jason: [4:20] Absolutely so but half of Ali Baba's Booth was focused on, predominantly consumer electronics and Home Products that Ali Baba designs manufactures and sells on the platform so in addition to being a retailer and a service provider, Alibaba is a product manufacturer and then their own hand sets that are sold in China they have a bunch of like, smart home appliances and things and their pitches. Scot: [4:51] Is there. Jason: [4:53] Leveraging all the data and warnings from their their voluminous shopping interactions to identify needs in the market and design these products, and I into a half a booth was dedicated to promoting those products and potentially selling those products in New Markets, and I say that because that's a amongst all these retailers so jd.com, which is like the second biggest e-commerce site in China Alibaba zapier Marketplace they don't actually sell their own stuff other than those, products that they make jd.com is primarily a direct seller so they're more retailer that, sell wholesale products in China they also had a big booth, same story half their Booth was dedicated to products manufactured by jd.com sort of reinforcing this theme that, retailers that had the most intimacy with the consumers have the most inside that they can use to make the most relevant products, what time is also showing some of the retail technology so, in China jd.com is doing pretty significant amount of deliveries via drone in so they were showing all their drones. Scot: [6:11] The drum Vehicles usually say drown people. Jason: [6:12] Usually when we say drone people think of the quadcopter that's flying packages and jd.com. Scot: [6:18] Does have a like high payload quadcopter and they claim. Jason: [6:19] Does have a like high payload quadcopter and they claim that they make, thousands of deliveries a day with these things in in remote villages, but the way higher volume stuff is they have autonomous vehicles these little mini size Vehicles even smaller than like a smart car that are mostly like storage capacity and it's kind of like, shopping cart the drive to your house and so those things are kind of interesting they were showing some of the, version of Amazon go type technology so they have vending machines that use facial recognition and so you've you've basically like storage a WeChat credential, and you walk up the vending machine you just open the door take whatever you want and it it authenticate you with your face and charges your tencent account. For the purchases so that was interesting. Scot: [7:15] Alibaba has technology like that too for their The Coloradoan o and said omni-channel they call it online and offline 02. Jason: [7:23] Yeah online to offline and and Alibaba definitely has initiative facial recognition they have pay with a smile that, like I Smile as a gesture after the face recognition to to initiate transactions I didn't specifically see them demoing that in their Booth this year, definitely. [7:43] The Chinese providers are like big ecosystems of of these interesting Services some oriented at Commerce of some sort of broader than that, the third Chinese retailer there that would be even less familiar to listeners unless you spend some time in the Chinese market is, I called sooning and they're the largest brick-and-mortar retail are in China there a conglomerate that owns a bunch of different kinds of stores, the biggest chain is like 1700 consumer electronics and home appliance store so sort of like a Best Buy in China, they had a booth and in their Booth they were primarily showing technology that they had developed for experiences inside of retail store, they were showing produce displays for a grocery store that way all the, the produce inside they detect when the weight on the Shelf changes so they know an apple got picked up for a banana got picked up and they have a digital sign that shows you, product content relevant to that banana what form the banana came from how many days it'll be fresh all those sorts of things that a lot of in-store analytics so they were using video system to measure store traffic and I grabbed while time and all that sort of stuff. [9:01] They had a, at self-checkout experience they had a virtual try-on experience where your body was mapped in 3D and so they, apparel on you that's not paper towels in front of you it sort of on your body and is you turn you see the profile and all that sort of stuff so they had all these, different retail vignette showing technology that they had developed for their stores and what was interesting / peculiar, a bunch of these people had badges from Palo Alto California from sooning I asked and they said they had a R&D lab in Palo Alto they have no, that's out of Asia like they're mostly in China that a few stores in like Hong Kong there. Scot: [9:48] There depends in the booth. Jason: [9:49] There comes in the booth they're not trying to sell any of this retail technology to other retailers they're not trying to license anything outside of their home market and so. Scot: [9:58] It baffles me why they would send it. Jason: [9:59] Cuddles me why they would spend a bunch of money and have a booth at CES I mean it, my Boost at CES just to generate PR going to be Western press. Scot: [10:15] Maybe there are a lot of people go to CS cuz there's the component that is good place to go get little Lego blocks right so maybe they were trying to get, component vendors to say hey come up with a cheaper screen for our future digital self or something sometime sometimes those kind of conversations. Jason: [10:32] Totally viable that that would be a good place to like find new vendors and show them some of the things they're working on it. Scot: [10:38] Expensive way to do it so well these guys gaited in like a retail technology or like you stumbled upon them as you walk the moon. Jason: [10:46] Yeah mostly you would StumbleUpon I'm so that, the Busa TSR sort of loosely grouped by use case so most of CES is into big venues the Las Vegas Convention Center which has three big Halls the North Central and South Hall, and then the Sands convention center which is still called The Sands convention center but it's actually not connected to the Venetian Hotel, the North Hall in the Las Vegas Convention Center is mostly Automotive so none of the boots I mentioned are there the central Hall is sort of the original CES Hall it's all the television and home entertainment and. Berkeley the biggest longest running consumer electronic companies have boots and exhibited forever so that the huge Marquee booths in the central Hall are Sony Samsung and LG, so Ali Baba had a very big boost, in that Central Hall not quite as big as like those three but the next step down from those three, The prominent location and I presume that was cuz they were trying to emphasize their home entertainment products predominantly. Southall was computers audio technology drones and Robotics in their way, retail Pavilion so none of the. Scot: [12:15] So none of the companies I. Jason: [12:16] Engine wear in the high-tech retail Pavilion the high-tech retail Pavilion was. Scot: [12:18] Small. Jason: [12:21] A small splattering of Technology vendors that had sort of Point Solutions so there was like, vendor that was doing like virtual makeup there's a vendor that's doing geolocation in the store, and some reason why even more preferred vendors of vendor that sells vending machines that clean your eyeglasses while you wait that they're trying to sell the retail stores. In the most Buzzy thing in the in the high-tech retail Pavilion was a bread box in an autonomous Self Service vending machine that bakes the bread and then dispenses freshly baked. So the bread. Was kind of a hot Buzzy thing but like if you walk this high-tech the billion at CES it feels. Scot: [13:12] Small subset of what you'll be here in New York at the. Jason: [13:13] Subset of what you'll you'd see here in New York at The Innovation Pavilion in inner mouth. Invite if you're going to exhibit one showing you're one of these small vendors CES does not feel like the right show to meet a bunch of, retailers that would be interested in your products so I didn't spend a lot of time there sooning and JD were in that Southall, the so those were all the sort of retail Focus boost and Walmart does have a booth in that Southall that was sort of just outside the high the high tech The Village, and it's basically their jet booth in it's basically recruiting sellers for the jet / mart Walmart marketplace, for the first time. Amazon had went from no real booth at CES that's in small presence in the past and. Scot: [14:09] We've had Marketplace boots where they recruit sellers. Jason: [14:12] Voice Booth before they've had like the treasure truck and then the last several years they, if that works with Alexa in a million votes in the show 4000 both sent one gaze exhibit space so the first thing they did, talk about it this on the show before but a gimmick than Amazon does the corporate headquarters is they give away free bananas, 2 employees and random people walking by their headquarters in Seattle, exhibit hall there was a Amazon banana stand giving away free bananas that just felt like a brand building thing and they had like a social media contest where they're encouraging you to, tweet out the banana stand and in Winsome Echo prizes. Did I saw they did not have a Marketplace booth that a dedicated booth in the automotive section talking about Alexa for automotive integration, I said I was in the North Hall it had the biotin which is a Chinese, vaporware all electric car that was debuted last year that's a new models this year and Amazon had that in their Automotive section the outside of BMW in there and they're talking about cars that have heavy, Alexa integration in the dash as the cabin 10. Scot: [15:32] Yes I borrow the Amazon Alexa Auto is supposedly shipping I don't know I couldn't I did not get invited to get in. Jason: [15:40] I confess I did not try I probably should have. I feel something that I feel like you called me out of the podcast thanks for. Scot: [15:48] You really let here. Jason: [15:49] Exactly the first episode this year that you didn't. Scot: [15:52] Mock my title. Jason: [15:54] You're like mocking me for. Scot: [15:55] I think if you're a chief creative digital strategy officer you would have had this figured. Jason: [16:01] I would have figured out how to get a Amazon how to enter. Prisoners of the Amazon Auto is a device you can plug into the auxiliary audio input in your car that that sort of, is a OEM Alexa that you can add to your car the people are up ridiculous got her excited about, so they had this Auto thing they were that was mostly probably targeted other car manufacturers to you know convince them that they should be using Alexa, in the Sands Amazon had a huge exhibit, demonstrating all of the devices that have Alexa integrated into them and that was a super high traffic Booth so Amazon had a huge footprint at the show through all these different booths. Scot: [16:48] That's how you tweeted a toilet from that exhibit. Jason: [16:54] I treated a Kohler toilet that has Amazon in. Scot: [16:58] That was not a. Jason: [16:59] That was not actually in Amazon's Booth it was in coolers booth that we do all definitely need this toilet has a automatic. Open and close function in so you can use Alexa to put the toilet seat down which could potentially result some marital problems and some some relationships. Scot: [17:14] No problems in some relationships with the. Jason: [17:18] Use case is by. Just to have an Alexa in your bathroom so you can do things like run the water set the mood lighting play music do you know it's more of a bathroom control than a specific toilet control. Scot: [17:31] But if you ask me it's a pretty crappy integration. Jason: [17:34] Balloon pump. Fancy bday in it so you can do things like pre-heat your toilet with. For people that live a different life than I I do. Send anywhere couple other boots that had some like just interesting retail vignettes in them so Qualcomm is a big chip manufacturer there would have called ingredient company they make, Epson ink a lot of the devices we use in their most famous for making Wireless chips that are in a lot of the cell phones for a long time they were in Apple phones but now there's a big falling out in so I don't think Apple phones use Qualcomm chips anymore. Mom was showing a whole set of retail use cases that were. [18:20] Enhance by the coming internet of things so they made a simulated music festival and they showed examples of digital signs. [18:30] We're Dynamic can change based on the composition of the crowd they're using video Analytics, image of the crowd and their departed and they're doing sort of artificial intelligence digital signage based on all of these these signals that the signs were in taking they Envision that you would have morrible beer carts in this music festival, and all the mobile beer carts knew exactly how much beer they were on had left and they knew, the crowd was in the area where the cart was in so they could do things like, say hey we have too much beer over a year in this part of the Pavilion and there's way more demand over here but let's tell the cart to move to where the demand is order replenish, I meant to do those kinds of things they were showing up pretty robust. [19:20] Digital fact egg use case which I've talked a lot about my Affinity for digital fact eggs, downsides of most digital fact exhibitions today is that use proprietary Wireless Solutions so you put these tags on your shelf and you have to buy a hub, from that manufacture or a bunch of hugs that, speak over proprietary frequency and protocol to all the tags to Qualcomm things hey these tags are big thing there ought to be a lot more of them but they out of use Open Standards like Wi-Fi mesh and Bluetooth sobaka, showing some reference designs for that they're showing a lot of video analytics to measure the crowd and know how many people. [20:02] I was enjoying the music or not and you know they had to use cases where they would change the genre of music is the crab is losing interest and things like that, yeah so they were they were I wouldn't say any of the customer experience words were perfectly Polished but they were you don't thinking about how. Well then you could change the retail experience which is which is interesting to me Panasonic. Scot: [20:27] I just wanted to detect when there's more than a hundred people in the store and caught more cash registers. Jason: [20:35] Obviously if you have those video analytics like they're certainly are simple people counters that are they exactly there's too many people in line at the cash register but your. Scot: [20:43] Got your right light. Jason: [20:45] The proactive way to solve that problem is know how many people came in the store know what the average dwell time is and be proactive like once once there's too many people in line it's kind of too late. Scot: [20:54] I feel like there's all these people cuz they're on the mountain they think about all these user experiences and women really nailed some of the basic ones yet down the kind of at the bottom of the mountain. Jason: [21:03] I think that's up for sure theme of these two shows is that so I could see to show a lot of the bells and whistles and there's still a lot of blocking tackling to be one, Panasonic had a like an additional the Consumer Electronics they were showing a new pickup Locker so a buy online pickup in-store, at a locker experience. Scot: [21:24] And they're trying to solve. Jason: [21:24] They're trying to solve a very real problem. Walkers for produce so they had lockers that were refrigerated and lockers that were freezers and so they're in their Vision was, you buy the groceries they partition your groceries into cold and Frozen, put them in these refrigerated automated Walkers and so it sort of like Amazon Locker for perishables. Scot: [21:50] That's something that's like active in Japan and they're trying to bring to other countries or is it was. Jason: [21:55] I think the Panasonic probably isn't used anywhere I think it's a brand new product that they Envision selling to retailers so we'll see if that gets any traction they also had like. A common theme in CES in a shiny bauble a lot of people talk about is blockchain so they had a. A food cart that was an autonomous vehicle that drove the produce to your house and it had self checkout and it had blockchain for all the produce so you could you know know the, you could verify the origin of all the produce in them anything was recalled or something like that a little silly and more forward-looking that interesting that they, spent a bunch of the space and they're super expensive CES Booth to think of these sort of retail vignettes and then much more interesting to me. [22:46] John always has a big booth there despite the fact that way, Cameron sales are decreasing dramatically as everyone uses their smartphone but, built-in their Booth a bunch of, Instagram photo opportunities and you walk around CES and people were standing in line for like 30 minutes, picture taken in a bathtub full of yellow ping pong balls or in a swimming pool full of rubber duckies or you know all these these different like super colorful well-lit vignettes and very much reminded me, might there now he's dead a dedicated Instagram experience tours things like the Ice Cream Factory in San Francisco where people pay forty bucks to, coincide a venue that has a bunch of pretty sets to take photos of themselves to share on social media in, it's great experiential we talked a lot with retailers about creating opportunities for digital souvenirs for your Shoppers and it and the Nikon booth just seemed like a particular good example of, of creating these these digital experience as a sort of mementos of your visit to the booth and it seems like a smart tactic for retailers to be thinking about. We've heard of some retailers even using the amount of the social media that their physical store generates has a kpi which is interesting and then last. Scot: [24:15] And then last there's a. Jason: [24:18] Avenger there it's been there for a couple years called physics and physics is taking up the mantle of Google Glass so they, glasses that you wear that have an augmented reality display that are primarily intended for industrial purposes so, car mechanic to wear that has like schematics of the automobile well while they're working this year they, they debuted their first consumer product which is $1,000 clone of Google Glass as a much higher res screen that's much bigger, I wouldn't say it looks any better than Google Glass much more processing power behind it and, not sure they're ever going to sell a lot of these but it was interesting the created a bunch of vignettes for how people might use them in one of the vignettes was a shopping vignette where you could put on their prototype glasses walk into the setup store, and they would everything all the product packaging you look at. [25:22] The physical packaging with digital information like is a gluten-free is a kosher all this sort of things and I do think that, augmented reality. A for product information is really interesting sort of thing people are way more likely to use their phones that they already own and carry with them than they are to use these for project glasses but it was a nice visualization of the con. Scot: [25:48] Yeah I wanted to tell me where on the Shelf to find it cuz my wife wants a very specific thing and then I spend like the bulk of my time finding that very specific thing. Jason: [25:56] They absolutely did have that use case like we caught wayfinding we're essentially. You about a list in the the classes have sort of GPS directions saying turn left turn right and walk you to the to your wife's items so she that would definitely approve the wife approval factor in your family. Scot: [26:12] Awesome I need all that I can get. Jason: [26:14] Yeah so that was a lot of the stuff that jumped out at me as being particularly retail specific at the show. Scot: [26:20] Cool and so as you know I've been thinking a lot about the future vehicles and I saw there was tons of interesting news that came out of Cs around autonomous vehicles in electric vehicles one thing that's kind of the summer I saw lead with the CEO of waymo was out there saying hey the sky prior to see us become admitted in an interview with reporter he doesn't see us getting to 100% autonomy so they've been running these vehicles millions of miles even like tens of millions of simulated miles with the finding are they to do okay in perfect stereos but things like tree shadows and then as weather gets bad like Randy Rhoads they do really poorly, it's one of the things I saw out there was kind of more limited autonomous vehicles so shuttle service that will go from point A to point C kind of thing did you see any of those when you write CS. Jason: [27:18] So an interesting Cadence you Tennessee at CES is, people show very early prototypes of stuff it's not going to be in the market for many years right tires used TV is the sort of example, before there's ever any content or you could ever buy a TV that has 8K resolution, there's a bunch of 8K TVs that are kind of Novelties so that when you're when you're you go there and it's like a magic there's a TV with twice as many dots as you've ever seen before you can't buy it for several years but it's cool though. Scot: [27:49] Look at this picture of an apple spinning with some cool water blobs on it. Jason: [27:55] Next year is it gets closer to reality there's there often are way less of those TVs because the the few, being shown now are, really store close to release and they're usually pretty rough because even though they've commercialize this TV in the ready to sell it and they have things they didn't have the year before like a price they still lack any content right there. Of examples and almost feels like it loses traction as it's getting closer to commercialization and then you come to the show the third year and it's like, ATV 8K TVs are ready for the general public now every TV you see is a k and that's sort of the the the Cadence so in autonomous vehicles last year felt like the year when, everybody had autonomous vehicles just for the novelty of it and so like, all the car manufacturers are showing and Thomas Vehicles a bunch of companies we've never heard of where showing autonomous vehicles and all the ingredient companies like Qualcomm and Intel were mainly talking about how their chips are driving autonomous vehicles in video which does a lot of the, the heavy processing for the vehicle like everybody's talking about it this year. Middle year there was less autonomous vehicle hype the autonomous vehicles shown. [29:19] Completely commercialized or ready for Primetime that it felt like the vendors were having more practical conversations with them so it like. TVs can probably iterate faster than a trama vehicles. Scot: [29:30] Very fast. Jason: [29:33] Saying you shall expect that we're all be driving autonomous vehicles next year but it feels like we're in the middle of that cycle so. Scot: [29:38] Cycle so. Jason: [29:41] The consumer car companies were away last emphasizing that autonomous vehicles the BMW's and in Honda's Ford Tollbooth last year was dedicated to autonomous vehicles that wasn't true this year. A lot more B2B autonomous vehicle use cases were being shown and it was like public transportation people movers it was a lot of these autonomous drone delivery of package, on public roads or in hotels are all these different use cases like that in the world bunch of commercials, like use cases like there's a lot of people that are pitching like, way before we have truly autonomous vehicles will have commercial trucks that are autonomous on the freeway and they hand over control to a remote operator, when I get off the freeway for example and so there are more of those kind of use cases. Scot: [30:38] I think it's interesting cuz I'll be a freak we have the news on when I'm like working and I'll hear some talking head come on and say you know, we should plan on vast unemployment in 5 years cuz of all these we won't need truck drivers and Uber drivers and everything, we've lived the Commerce experience for 20 years and we're at fitting on whose numbers look at 15 to 20% penetration so, I think you know I think that's a little bit further out than people think it is I think they're the kind of reading too much into. Jason: [31:12] Everything I say is not going to put truck driver like 50,000 truck driver short of what we need right now right away. Scot: [31:18] Same time. Jason: [31:21] I can't hire enough truck drivers in they're all like escalating pay and competing with each other and so the premises if the trucks can run at honesty in the freeway but then, operator has to Take Over Control. Scot: [31:32] Take Over Control. Jason: [31:33] To drive it off the freeway to the the store or the DC you still need people. A person can now manage more trucks they can essentially they have more delivery capacity for their labor and so the. Scot: [31:48] The premise is. Jason: [31:50] What's close the gap between supply and demand like probably doesn't like obsolete a bunch of jobs in the foreseeable future. Scot: [31:59] But even then I go back to like my previous statement like my cell phone drops out a lot right jack making calls and, I get really nervous of some guy in Phoenix driving a truck across five trucks across country in, is is LTE drops out when he's on the ramp there I'm not sure where you can quite ready for a lot of these guys take a lot longer than people think. Jason: [32:26] Absolutely well in there like they talked about like there's three fundamental technology platforms that need to happen that haven't happened yet. They're all saying that like for their. Scot: [32:37] Brittany practical for there to be a lot of autonomous. Jason: [32:39] To be a lot of autonomous vehicles, Gambia islands like the vehicles actually have to talk to each other and know where they are right and so not only do you need that good Wireless communication that you mentioned like you can't have the LTE but it's there's way more connections cuz I'll. Scot: [32:53] Way more connections cuz all the vehicles are two paragraphs. Jason: [32:55] And so the premise is that when 5G is Broad we deploy the next generation of Wireless technology. Attributes that are more friendly to autonomous vehicles it's faster it has way more capacity for more devices and most importantly, has way lower latency which is super important for like you can't you can't have the wireless going there's a dude in front of you and then have 130 millisecond lag before you hit the brakes. [33:26] Where it where we see you're away from 5G being deployed at all much less like ubiquitously deployed and for your point, maybe it'll work as well as promise maybe it won't there's a huge. No One Believes that these things can be autonomous by just using cameras and sensors they all need this light our technology in the light our is kind of like a laser version of radar, and there's a lots of controversy like the best working lidars are super expensive and have some negative side effects like, potentially could blind people and they could ruin, regular CCD cameras and so there's actually this big problem the vehicles need regular cameras and lidar and the lidar actually burns the the regular cameras, signs of light are there way safer for devices and eyeballs but it has range limitations and things like that, that's tough to be figured out so I totally agree like I think cars are going to have more, amenities for easing driving in the near future but I like yeah I don't think we're just going to be like picking picking menus on Google Maps and and arriving there. Scot: [34:39] Switching gears pun intended there another thing you touched on was voice and I remember last year you kind of proclaimed it was the year that Amazon kind of stole CES arrest reports that apple with their Siri platform in a Google with their assistant platform I tried to kind of catch up to Alexa at CES this year although Apple didn't have a booth which I think was one of the first time so how would you score those three kind of contenders and how they did. Jason: [35:11] Why would I should go back two years I'd say 2 years ago. Scot: [35:13] 2 years ago. Jason: [35:15] Amazon had to show to themselves until they tell you what they didn't have a booth but they were, embedded in their bunch of products that work with Alexa 2 years ago and last year the hand, who's that work with Alexa turned into thousands of boost that had products that work with Alexa so again Amazon didn't really pay for a booth but they got huge buzz and footprint in their logo was everywhere on the show Google show, last year but it was mostly with an advertising present so they had their own booth that they paid for the page. There their logo on all the trans in Las Vegas and all the taxis until you're just looking around Las Vegas you go oh man I saw a bunch of Google. Scot: [35:58] Google logo. Jason: [35:59] And I saw a bunch of Amazon logos but I would argue Amazon dominated because, all the Amazon logos were free and they were in products you could buy and the Google logos were mostly, paid advertisements for for a handful of Google products that did not have huge penetration so now fast forward to this year and I feel like, continue to make progress the Google is starting to catch up so the most common thing you would see now in a, is in Words with Alexa and works with Google Assistant logos side by side it was on, we agreed on the treatments and so there are lots of Brands where support for both products were in there to remind listeners which kind of two tiers of products there's products, Alexa in it so it actually like is the assistant than you usually can talk to it, and there's products that work with Alexa right like so a light bulb you know works with Alexa Smart Lock Works with Alexa a Bose or Sonos speaker, probably has Alexa built into it the toilet odd we had Alexa built into it. Scot: [37:19] They're both so you can you just kind of switch conversations and haven't OK Google / Alexa conversation. Jason: [37:25] So they the ones that I saw mostly had an interface in you selected one of the other like I assume you could pretty seamlessly toggle back and forth but it wasn't like, you could use either utterance and Trigger either assistant and way more common was devices that worked with both than that had both embedded in it like a lot of appliances like a refrigerator, might have a smart assistant embedded in it that you actually bought one ski or the other you bought the Google Assistant version or you bought the Alexa version. Scot: [37:58] And I've noticed you haven't said Siri in this conversation. Jason: [38:02] So I sew a Amazon his net, Apple has never had a booth at CES or at least in modern era has never had a booth at CES they many years they winzy yes because they launch the iPhone 11 years ago, during CEO never one time and they sucked all the announcement out and Walt Mossberg was at CES and Steve Jobs called him and said hey we're having this event and I really think you ought to come mini cannons wall, wces and go to the the first iPhone announcement, and their many years when the most prominent product category at the show is stuff that worked with iPhones or that work with Apple products but Apple's never had a booth and again they did not did not, for home pod this year so they still didn't have a booth I'm sure they had sweets where they were talking privately but there is very little. Siri stuff embedded in products and to my knowledge I didn't see any products where it was like. Google Amazon or Siri it felt like a two-way party the one place where Apple in are two places where Apple integration showed up heavily, the the Sands has a hall dedicated to home automation and apple has a platform called home kits. Scot: [39:26] So that every exhibitor. Jason: [39:28] In the home automation section probably had a logo saying it was home Tech compatible and again Appleton have a booth in that section that homekit was definitely the most prevalent. Call for home automation and then surprised that Apple pulled off at this show. Who is famously sort of Walled Garden company. A good experience you have to buy all our products if you want Apple TV you have to buy an Apple TV if you want Apple music you have to listen to it on the Apple product I'm so proud to show, you saw those walls are eroding, Apple actually launched a skill for Alexa that what you listen to your Apple music on your Amazon device which is unprecedented in shocking and then you got to CES this year and surprise. Scot: [40:19] Apple in embedded. Jason: [40:19] Embedded are play in most of the major TV manufacturers platforms so you now can get all the, Apple TV content on a Samsung or LG TV without needing external hardware and the, very likely is going to have a meaningful impact on Apple TV sales, Roku is already destroying Apple TV in terms of market share in this will probably make it worse, everyone's assumption is that Apple's about to make a major content Play Everybody expects Apple to have a pay-per-view video offering, in the near future the complete compete with Netflix and the, how has essentially as you can already buy individual content from Apple Apple is essentially made this decision that they can make more money, as a Content publisher and they want to have his brought a market for their content as possible so they made this dream that, from being a Walled Garden to being a open system that works with as many providers as possible. Scot: [41:26] We've talked about it seems like things are thawing between Apple and Amazon these know so let's see, Prime TV showed up on Apple TVs I think was the first thing and now we're seeing them kind of so the skill being Alexa there's an apple music skill on Alexa, yes it would be interesting to see you could you have one of these Amazon Alexa TVs and get to some apple content to say say to Alexa hey ask Apple to play. Jason: [41:57] Yeah absolutely seems like it's heading that direction the one that gets voted on and off the island a lot as there's a few Alexa devices with a screen like the Alexa show and various X Alexis enabled YouTube to be on or off of those things in at the moment you can get YouTube on your Alexa show. Scot: [42:15] So anything else from CS that you want to hit. Jason: [42:20] So we touch on a couple of these in so I'm not going to Deep dive anyone but just us or the Highlight if you walked away from the show and said hey what. Scot: [42:26] Walk away from the show and said hey what were the. Jason: [42:28] Themes of this year show. Underpinning in this whole show is there's this new thing coming that's not quite here yet called 5G and so falling that same kind of. Nioh release actually released last, a ton of 5G height with fake products this year there were fewer boost talking about 5G but they seemed very close and the the carriers have all announced that they have, it's now and they're going to be doing appointments throughout the year and it don't have sort of meaningful penetration of 5G by the end of 2019 now that, you can take multiple years to have the kind of 5G coverage that we enjoy the day with LTE which is the 4G network. It really feels like we're at least a year away from meaningful consumer experiences and in fact there's like controversy. Scot: [43:22] Factors like controversy this the earlier. Jason: [43:24] IG this happens with every new iteration AT&T has rebranded some of their for G, at work is 5G and they they got like a lot of funny social media Burns Teemo, a funny video where they took a iPhone in AT&T iPhone and it showed the, you have 5 bars of 4G LTE signal and they they wrote 5G on a Post-It note and like, put it over the icon on the iPhone and said hang on a minute I'm doing a AT&T upgrade and it was sort of a joke that they just rebranded 4 G is 5 G, so so that's coming everyone thinks that's going to be a huge game-changer when you can have a thousand times more devices connected, and all those devices can have a hundred times faster bandwidth and they can have you know at 10 for a hundredth of the latency that we currently have its. [44:24] You have to stop thinking about it's going to be a better cell phone and started thinking about, no one's ever going to store files on the hard drive anymore by computers I'm going to need hard drives you're just like everything's going to be on the cloud and be able to come very quickly to your ubiquitous 5G signal and so, the talk about other use cases that will change there's a ton of examples of leveraging improvements in visual search and video analytics and so there's a, they talked about how I Google Maps spent a fortune, turn cameras on cars and driving all over the country to get the images for Google Maps there's a company that sells the dash cams to all the taxi drivers. Scot: [45:08] And they're like. Jason: [45:10] We have GPS in the car we have all this dashcam video we can extract video from all the cab drivers in crowdsource better images than Google, and so there's a lot of. Qualcomm using video. To do crowdanalytix tons of Booth had this experience I hate where they they use video to try to infer the the mood of the, the audience and hey we can show happy content to the audiences sad, another number boost showing like we can tell old people and young people and sick people in healthy people and change the content there's a lot of controversy over that stuff. Scot: [45:46] What is clear the technology. Jason: [45:49] LG to quantify video and turn it into actionable analytics is like is incrementally improving and video visual searches is going to be a game-changer for a bunch of stuff, so that was a big Trend a big Trend was, a bunch of vendors shifting from their Walled Garden approaches to open system so Apple was the most dramatic but in the old days Samsung would try to make it use Bigsby and do everything with their smart home protocol, felt like the manufacturer is kind of thrown in the towel on being walled Gardens and, for several years there's been a connected home and a connected Health Hall at the Sands Hall but I tell people, if you walk around the TV Hall the central Hall at CES it feel, Legend Mall of America on Christmas Eve like it's super stressful it feels like you don't have enough room to breathe and walk and when you go to the Sands with this newer Technologies I connected home and connected health. Felt relaxing because like there's more room it was West busy and this year felt like the year when those Halls flipped that like was much of. Scot: [46:56] Her comfortable and less chaotic. Jason: [46:56] Unless chaotic in the central Hall showing all the home video technology and it was wall-to-wall energy and Chaos in the connected home and connected health so very unscientific lie, it feels like those categories are really starting to get some traction. Scot: [47:13] And apples playing that in addition dumb could have helped get right so what did you see a lot of your healthkit kind of stuff. Jason: [47:24] Homekit literally had a dedicated part of the hall so all the products that work with homekit when one place the connected Fitness area had a lot of, products that support an apple healthkit a ton of apple competitors so I got to see the new, new watch has an EEG in it and if you start having irregular heartbeat I'll be able to save you if I choose, ton of ieg products and frankly some of them that make more sense like blood pressure cuffs that also do an EEG like so there was stuff that work for that ball there was stuff that competed with apple there were sensors for every, Endeavor you could possibly imagine so if your baseball player we've got you know censored enabled baseballs they, I can judge how well you hit it with the bad if your fisherman. Scot: [48:16] We'll put a Fitbit. Jason: [48:16] A Fitbit on your fishing pole to measure the quality of your casting whatever you want to do, there's a way to quantify it and digitize it in a way you never could do them. Scot: [48:31] Anything else from CS. Jason: [48:35] It seemed like the big the big meaty stuff I know that's a lot of lot of content but it's it's the biggest trade show in the US it's a hundred and eighty thousand people. Scot: [48:44] It feels like there's more more overlap between all the worlds which is interesting you know five years ago there would be no retail kind of stuff. So speaking retail to switch gears and come on over to NRF so did you get here Saturday or Sunday. Jason: [48:58] I came in Saturday. Scot: [49:00] So you have been here much longer than I am I was only able to come up today which is Monday so. Jason: [49:07] Wasted most of your day with me. Scot: [49:08] I did unfortunately so tell us what you've been I saw a lot of selfies and things from the show floor so so what have you seen here it interrupts the New Berlin kind of really into the show but what have you seen that you want to share with listeners. Jason: [49:24] Trans obviously Amazon go has a lot of traction and Buzz until one of the things you see here a lot are our alternatives to Amazon go so some of the. Scot: [49:34] Those are what I would call a legitimate Amazon go tape. Jason: [49:35] Legitimate Amazon go type experiences where they're sort of just walked out technology so there's a bunch of big exhibitors that have built little mini stores and can kind of demo that experience, claiming they can do it with a fraction of the cameras and cost of Amazon go and it's really hard in these controlled environments to know whether there, that's hyper or reality but a lot of vendors are claiming they can do Amazon go for a fraction of the cost and then there's a ton. Scot: [50:03] Wingo. Jason: [50:03] Climbing on Amazon GoPro alternative when really there a scan and pay alternative. Scot: [50:09] So which it is a useful and go. Jason: [50:09] So which it is a useful and good experience in and of itself I'm not knocking Scan & Go I get slightly annoyed when people try to say. The equivalent of grabbing your milk off the shelf and walking out the store without doing anything is grabbing your milk finding the barcode launching an app in your phone a mean a camera at the park, it's a it's a it's a either there different use cases but. Scot: [50:35] But they're a lot about I've seen tons of robots wandering around some of the same platform has been here for like 4 years now. Jason: [50:44] So there's like a lot of the traditional automation like most of it, dedicated Logistics so we've talked before about Amazon has these Kiva robots there's now a lot of alternatives to Kiva the other, fulfillment centers can use to automate them would say there's more of those this year and what they're now is is a bunch of robots that people are hoping you'll use in the store, so there are robots for wayfinding you come into the front of the store, you say my wife told me to get this specific item in the robots is follow me and walks to the store and gets it and there's multiple competitors they've been here the last couple years, pictures of all the shelves and they do planogram compliance the Campbell Soup is where it's supposed to be we're out of this SKU we got to get more they're all doing some some, liability compliance as well now they're taking pictures the floor to make sure there is not a trip and fall Hazard or things like that there's robots that will. Scot: [51:44] Robots that will. Jason: [51:46] Replace the instacart people in the store it seems pretty far-fetched to me. Scot: [51:50] Robot. Jason: [51:50] All around with the customers and grabs products out the Shelf to fill a shopping cart. Scot: [51:56] Robotic shopping carts. Jason: [51:57] Birds that follow you around so you don't have to push your own shopping card and use but items in the the autonomous vehicle that's chasing you around the store, a lot of robots. Mostly feel like super expensive kind of Ivy bells and whistles right now like some of the the warehouse automation is like, super effective in high Roi for for high-volume warehouses but a lot of the stuff I think is, interesting but not something we should expect to see in high-volume in stores in the near future. Scot: [52:31] That reminded me I kept seeing this video at CS of the Sluggers that would follow you around and then the video it literally runs into 4 people. Jason: [52:44] They tell you you can't bring on the plane. If your luggage has a battery in it you have to take the battery out of your luggage so if you're, luggage is also a Killer attack robot it seems like there's going to be some interesting, conversations with the FAA. Scot: [53:01] But yeah. Jason: [53:01] But yeah there's a lot of robot to CES like in terms of density robot, he's probably even more robots at interrupt this year so the robot guys are here in full strength there's a. Scot: [53:16] Money is gravitating around. Jason: [53:17] Is gravitating around the problem of apparel returns so a big reason people return a pair. Scot: [53:22] Apparel is. Jason: [53:24] Is because it doesn't fit, and tell you that they bought two sizes and returned one or they bought it expecting it to fit and they didn't so there's a bunch of companies that are using your smartphone to try to take measurements. Help you pick the right size the first time there's a bunch of companies that are having you upload your image in your measurements so that you can be busy. Scot: [53:47] You can visualize the clothes. Jason: [53:48] You can visualize the clothes on your exact body type, stuff like that that is a big Trend this year a lot of hardware and software around optimizing Logistics and reverse Logistics so vendors thinking about how to optimize returns, a ton of digital in-store in digital shelf stuff, so I every year say oh this is going to be the year of digital fact tags and so far I've mostly been wrong I'm doubling down yet again I think there's more reasons that digital fact tags will take off this year and little boys at Amazon, is using them now and it's like I could open a bunch more stores where them in Sam's Club is using them in Walmart is piloting I'm in Best Buy's piloting on the streets trying to see some real traction from, retailers that other retailers are likely to follow and the technology is getting better. Scot: [54:43] But there's a lot of other. Jason: [54:44] Digital shelf technology Kroger has developed a digital shelf that can run Co-op ads on the Shelf Edge until you think about what a big advertising platform Amazon is becoming, has a lot of. But in the store so they're trying to monetize that traffic by creating opportunities to run ads next to the real-time products so those kinds of digital shells or super interesting, the same train we saw a video analytics at CES we definitely see here that all the traffic meter guys but there's a lot of other use cases now for, analyzing video streams to do various things in the store and not so much on the show floor but in a lot of the content I was able to capture one of the big themes that's emerging this year that I really agree with is that one of. Challenges we have in Commerce is an erosion of trust between the retailer and the consumer or the brand in the consumer, I feel like, yeah with all the negative Facebook press and you know the the never ending stream of breeches like there's a lot of reason to really be worried about, the level of trust you've earned with your consumers and a lot of reason to believe that that's that's a limiting to your Market opportunity so I'm not sure anyone had the Magic Bullet for, learning that trust back or retaining that trust. Scot: [56:09] I like the fact of. Jason: [56:10] People are starting to have a conversation about explicitly trying to solve the the trust game. Scot: [56:17] Call any us some good thematic stuff anything specific to specific retailers on the content side. So I think you were at the big Gala and it seems like a lot of the winners of that Gala event or digital native Oracle Branson Center. Jason: [56:34] Has this sort of their Hall of Fame that they called the list and every year about 20 people get inducted on to this list, and they're like influencers and power Brokers and innovators and disruptors that these different categories and you know most of those almost all of those awards are targeted at retailers and so on the past you have, you know the CEO of Nike winter the CEO, Macy's are you know all these these these sort of traditional retailers in this year the overwhelming majority of retailers that won an award where, small are digital native Brands the two batters of Warby Parker where the power Brokers and the women from a way you know was a disruptor inside, it felt like a huge transition from the the traditional Legacy retailers to the the digitally native Brands which is coming. And then a bunch of the retards give key notes to be honest like it's mostly not that interesting to attend the key notes from the CEO of all these retailers because. The job not to share secrets and you don't get elevated to that level of seniority unless you're really good, that kind of Public Communication and so. Scot: [57:55] Kind of Public Communication and so. Jason: [57:58] Mostly commercials you know focused on Public Information and it doesn't feel like there's a lot of like secret new inside or advice or learnings that get shared by the CEOs of these kind of events, I might be cynical. Scot: [58:12] Yes of the one-piece Contin I saw was a professor Galway or Galloway, yeah I wanted like jump off a cliff. After that it was like super depressing. Jason: [58:21] I feel like he made you sit with. Scot: [58:22] Grab the Grim Reaper so everything is terrible and we're all going to die so thanks for that. Jason: [58:28] It's up here is not a retail apocalypse guy I think he felt like our government and our society was going to collapse. Scot: [58:33] But other than that retails going to be great. Jason: [58:38] Better-than-expected year. Scot: [58:40] Wow wow the whole society Falls. Jason: [58:44] Exactly what we'll try to find you some some Beverages and help you help you start feeling better about your future and that is a. A place to use it cuz we have used up our a lot of time as a reminder of anything came up on the show you want to discuss further or you have any questions for us we encourage you to go to Facebook and will continue the conversation there as always the biggest, appreciation you can give to us is to jump on the iTunes and give us that five star review I know there's still a few listeners that listen to the show every week that haven't made the truck over to iTunes and now would be a terrific time to do it. Scot: [59:24] Yeah thanks for joining us everyone and we will be back with the some more news from an RF later this week. Jason: [59:30] And until next time happy commercing.

En este episodio hablo del Amazon Locker, un servicio ofrecido por Amazon para recoger nuestros pedidos fuera del domicilio o lugar de trabajo y de dos promociones para obtener un descuento en próximas compras. Te... La entrada Amazon Locker y promociones de Amazon aparece primero en Babuleando.

Mike begins the show by talking again about their postal carrier issue. Apparently, they ran into a supervisor today who told them (threatened them) that they should let the issue go or it would get worse. Torya says the postal carrier does her thing to "fuck" with them. Mike agrees. He says that the postal carrier gets to make up any story she wants and she is protected because she is union. The supervisor made it clear he won't do a thing about this situation. People like the mail carrier make us not trust people. She has knowledge of the rules and pushes them to their limit. Torya says they will now get very familiar with Amazon Locker. Mike points out the issues they may have when using Amazon Locker. Torya says most of the issues they will experience are with packages the postal carrier would be too lazy to deliver anyway. Mike transitions to Weiner Dude who is about to go to a new home.

Mike begins the show by talking again about their postal carrier issue. Apparently, they ran into a supervisor today who told them (threatened them) that they should let the issue go or it would get worse. Torya says the postal carrier does her thing to "fuck" with them. Mike agrees. He says that the postal carrier gets to make up any story she wants and she is protected because she is union. The supervisor made it clear he won't do a thing about this situation. People like the mail carrier make us not trust people. She has knowledge of the rules and pushes them to their limit. Torya says they will now get very familiar with Amazon Locker. Mike points out the issues they may have when using Amazon Locker. Torya says most of the issues they will experience are with packages the postal carrier would be too lazy to deliver anyway. Mike transitions to Weiner Dude who is about to go to a new home.

We welcome our VIP Patreon Sponsors: Zvon Petric - At Your Server Topics: -Joe continues to name drop as he is near Point Reyes National Seashore at the time of recording -Jerry suggests a drinking game for all of Joe's California location mentions -As some follow up to Jerry's Drobo fan story, he finally had to bite the bullet and move to a new enclosure -Cellular modem troubles became an issue for Joe so he spins a yarn about the steps he took to troubleshoot -Restoring a configuration file became a topic of discussion and a word of caution -Joe talks about the logistics of shipping equipment for "general delivery" or using an Amazon Locker when on the road -Now that Joe has a fancy cellular modem/router, he discusses his wish list for things like prioritized traffic -Seeing a business opportunity, the group starts talking about options for working with RV and boat owners -Billing for the aptly named "fuzzy slippers approach" comes up.  Sam contemplates making it a line item on his invoice. -Quoting for those jobs is also something that becomes a talent over time

This episode catches up on the latest e-commerce news Walmart News Walmart Acquires 77% of India E-Commerce Site FlipKart AllswellHome.com launch Website Redesign New Delivery Partners Doordash, Postmates Amazon News Sears Tire Partnership Kohls traffic is up at Amazon Stores Chicos says presence on Amazon is driving more store traffic Other News Google IO Facebook F8 Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 131 of the Jason & Scot show was recorded on Thursday, May 10th 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 131 being recorded on Thursday May 10th, 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot:  [0:40] Hey Jason and welcome back Jason Scott show listeners. Jason our podcast schedule did not allow for it so we missed May 4th so I'm going to use this opportunity to hit rewind go in the time machine and wish you a late fee May 4th May the force be with you. Jason:  [0:59] Thanks. As I hope you know I was thinking of you on May 4th I was kind of sad that we didn't get a chance to talk and I was carefully following your social media feeds to see if you would like post any any pictures of you like, with memorabilia are in costume or something so what what what did you do for May 4th. Scot:  [1:18] Yeah I'm soaps first of all I don't know if you know or not but May 1st kind of controversy in the hardcore Star Wars community. I don't have a lot of passion on this but a lot of people feel like it's kind of like our Hallmark holiday in the Star Wars world because the movie came out on May 25th so everyone's like what the heck made for Seattle. Funny pun but we should really be celebrating May 25th so just some fun diversion Star Wars. Factor for cocktail parties so I celebrated. I buy first I do have about cosplayer so I was not a Princess Leah or anything this year but I do have some pretty awesome Crocs from our friends at Crocs have some Stormtroopers and some cheese, this year I decided, tour of the Stormtroopers which was exciting and then I have a new Han Solo movie jacket that I got that's pretty cool it's kind of retro 70s kind of kick, jacket exciting thing for me on May 4th was I had an inkling that tickets will go on sale for the Han Solo movie so I was able to jump on those work some Fandango Magic, and secure up, have good set of tickets for myself in a bunch of friends so going to go see that on the 24th at 7 p.m. you're welcome to fly in from Chicago and see what this would love to have you. Jason:  [2:41] If I can get a hall pass from my wife I'm totally doing it. Scot:  [2:45] What you can bring her and Beta key we got room for all you guys. Jason:  [2:48] That would be fun in honor of you I missed May 4th but on May 5th I took baby geek to Toys R Us cuz I was kind of worried. That he was never going to get to go to a Toys R Us and I I tried very hard to interest him in the the land speeder bed II it was not a sale. Scot:  [3:10] What is just couldn't did like it. Jason:  [3:14] So we spent like he's very into Vehicles so we spent about 4 hours in the little electric vehicle section of Toys R Us. And I got heat he drove everything from the like Frozen themed Beetle through the the yellow Lamborghini and he on his own volition pics. This GM Silverado two seater pickup truck. [3:45] Yeah which made my my in-laws from the Flint Michigan extremely extremely proud and so we we bought this. The Tesla of a toys right like it's an electric vehicle and. I am now officially the last member of this this long-standing Detroit family to build a GM vehicle. Scot:  [4:07] Cooley schedule pickup truck you can pull off shotgun on the back there real cowboys. Jason:  [4:13] Exactly there's no gun rack yet but let me just say it was a we live right across the street from a park so we drive it over to that Park and he's already picked up about the four ladies that he's taken for a ride back he was very smart took down the two seater. Scot:  [4:27] Nice Draco. Jason:  [4:28] Yeah that's a chip off the old block but that's way more advanced than they block the original block. Scot:  [4:34] 4 hours in a Toys R Us is a that's pretty that's a long time in a Toys R Us was it so tell me about you guys are there obviously liquidating it was it was a kind of the ones I've been it's been super depressing hip I was yours. Jason:  [4:47] Well that's right I find Toys R Us just depressed right before they went bankrupt they were somewhat depressing because it's like you have all these fun childhood memories and it just. Not that fun or inspirational of a, environment these days but this particular store I'd say is early in the liquidation so it it absolutely felt like. Like they had a full inventory of stuff in the store didn't feel like the the selection was thinning at all and you know the deals weren't super deep yet. So it was enough heat my son will never remember the trip it was fun for me to say I've took him and I do think he had a really good time. Scot:  [5:27] And you have pictures and they are in a pickup truck so it's good. Jason:  [5:30] Exactly a pickup truck that by the way why doesn't fit in my condo. Scot:  [5:35] So you had to pay for a parking spot. Jason:  [5:40] I am I am bartering with a neighbor to share one of their extra. Scot:  [5:44] She like the most expensive toys. Jason:  [5:48] Well and the U-Haul truck I had to rent to drive it home yeah. Scot:  [5:51] Cool well wouldn't be a Jason Scott show without some Amazon news but today. We are going to start with Walmart news because they have been ruling the headlines to Big transaction so first of all about 2 weeks ago go rumors started swirling that they were looking to divest of their, UK grocery brand which I think is asthma. Jason:  [6:17] Exactly right. Scot:  [6:19] And they ended up selling that for 10 billion to Sansbury so that's interesting cuz they bought that 528 years ago. And it hasn't really grown has been kind of growth anchor for them so you know that that has been a bit of a black eye I don't know what they paid for it I think. I think is pretty even said that they sold it for about what they paid for it but it it hasn't been a huge success so then on the heels of that they turned around and this week acquired. The majority share of Flipkart India has very strict rules around for an ownership so they. My understanding is they can't own a hundred percent of it yet there's some path 200%, but they bought 77% for 16 billion and I think you do the math on that at the Vets out to value of, 28 to 22 billion dollars total for for a Flipkart so you know they they kind of exited the UK and then went into India with the proceeds. It was an interesting discussion on CNBC so you know this is here we are it's been. Couple weeks since Amazon announced their first quarter which which recovered on the show was just amazing and if you remember my free cash flow discussion there just pumping. Billions of dollars if 16 billion dollars is about what they're spending into quarters just for growth an Amazon just just out of free cash flow so. And so interesting CNBC discussion cuz what happened is the Walmart stock did not react well to this transaction thin and it is hard to cuz it's kinda like we did this m&a didn't work out so we're selling it and the good news is we kind. [7:54] Came out relatively unscathed in the UK. By the way we're going to take this plus $16 more and we go buy something even smaller so they don't disclose the revenue of Flipkart of the GMD but. All indications would be that it's not as large as as as though or you know even close to $16 I would you know the last I've heard it's like. 2 to 5 billion and GMP and then if you can't put a 15% agreed on that you know this is a smaller. Sub billion-dollar business Revenue was probably so pretty interesting. The normal discussion ensues which is it's not fair Amazon gets to spend so much but Walmart doesn't so it's kind of interesting to see that, play out with this transaction where you see yeah I don't know how involved he was you may have some inside of that but this is a very much feels like Mark Lori kind of saying look we. We got to be aggressive in India we got to get out in front of Amazon and outflank them and and. You're not to do that and you take grocery. We need to be in India so it feels like. Doing the right things they're not getting credit which I'm sure must be frustrating inside a couple more quick things there, eBay was kind of a big winner in this because about 6 months ago they invested 500 million into Flipkart they folded. EBay. I n into it and then now that position is worth 1.5 billion so nice three-bagger or 3x of their money, and I think they got free to go and it's not clear if they're just going to spin it off for relaunch but but they'll come back in India as eBay. I n. [9:28] With a nice warchest from the transaction so so kudos to the corporate development team anyway hopefully there, at least enjoying some extra pizza or something like that Jason what did you think about this deal. Jason:  [9:40] Yeah well first. Just as a reminder to Wisner is the reason that this gets so much players is, you know any is a potentially huge Market second most populous country in the world you know and rapidly evolving, population with with an enhanced spending power and very little, Commerce penetration brutal e-commerce penetration in the country so tons of growth and so you know flipcart is the biggest player but Amazon has been, China indigenous way, build a business in India and Amazon is already the second biggest player in India and is actually growing faster I think then put card so, it's interesting you know Amazon try to do indigenous we compete in China, and that didn't go very well it's a lot. You know people are like you know they won't repeat that mistake in India and you know so there's a lot of rumors and Amazon was bidding against the Amazon, Amazon was betting against Walmart for Flipkart alot of us back you I don't know where you were on this cop but you know I assumed Walmart was going to get it, because in my mind Amazon was only, would have been interested in foot cart if it was a good value like that they had no interest in overpaying on some strategic basis for Flipkart whereas, and I feel like Walmart really you know does have an interest in. [11:13] Establishing some some Global credibility you know Walmart wasn't particularly successful in China struggle in the mature Market in the UK and flipped Asda and so kind of felt like, you know we seen Amazon reached for Acquisitions before like Jet and that or Walmart rather and it wasn't surprising to see him. Reach again this time and supporting me almost wonders if Amazon sword I intentionally tried to beat him up a little bit. Scot:  [11:39] Yeah there was some talk on CNBC that, Amazon bid 2 billion above the 16th but the founders chose the Walmart did and it wasn't really clear what was going on with that so I don't know if that was just rumor or actually officially reported and I couldn't find it in writing anywhere so, but I do think Amazon was either really interested in it or. It was kind of a win-win that were they made Walmart really pay up for it so it'll be interesting to see how it plays out. Jason:  [12:11] The one thing I did I do believe is that Walmart was a more attractive buyer because there's a less likelihood of, regulatory impediments because Amazon is the number two player if they were to acquire the number one player there there would have been some some. Further regulatory hurdles in in India I'm so maybe I was just a safer safer way for the four, stop thinking and Company to get the money back so be interesting while Amazon is there anyone else that Amazon would want to buy there or will they just you know continue to go to loan and try to do better than they did in China. Scot:  [12:51] There's always been kind of a third player Snapdeal and in that round I talked about or eBay and Dustin 500 million there was rumors they were going to merge they didn't and I really heard much about Snapdeal lately so that maybe something Amazon, could pick up. Probably relatively cheap now cuz they're kind of left at the party without a chair in the music is stopped so I don't know if they really want to Amazon you know their acquisition strategy is. Primarily. To get into something to don't have in their dardi have a Marketplace they have invested heavily and FBA for that Marketplace what are the rules in India is you can't operate one p as a foreign entity and I think Flipkart has enough for investors they can't be one piece so all these are pure what I would call a pure Market Place model me they don't have a retail component, Subway Flipkart and Amazon have been furiously building out the photo centers though to help their sour basis I don't think Snapdeal had the investment. Not to do that and they got left behind so it said they're kind of the distant third player there that you know I'm paper Amazon could pick him up to you no time to continue to be ahead but I think they'll just got there. Jason:  [14:00] Yeah I feel you in a lot of markets you would you potentially acquire Local Company because that would would get you license to operate more as a local company but I think India has a strict rules about, ownership percentages that mean like you know Snapdeal word indigenous Indian company in Amazon acquired them they would then no longer be considered indigenous. That the feminine side is interesting to cuz one of the challenges in India is not just lack of payment centers its lack of infrastructure overall its its roads and delivery services and it's a very fragmented Market inside. My my sense is that the Amazon efforts and the fbar. The 10th potentially super lucrative because literally like they're building a whole capability that you know it's not like if you don't. Use Amazon you would just use UPS to deliver this. Scot:  [14:54] Yeah. Jason:  [14:56] So that's interesting and then I guess it's the one you know if is Amazon really wanted to spend some money to jump-start their presents and India the other thing would be interesting as there is a big payments player there which is paytm. I have no idea if they are for sale I think that's you know big investment from SoftBank and $0.10 but that. [15:17] Payments tend to be a big driver of digital Commerce platforms and obviously in China like I would argue that $0.10 and all I pay are. [15:28] In a big drivers and so you can imagine that would be a strategic place to invest in India as well. Scot:  [15:34] Yeah that's one. Jason:  [15:35] So some other Walmart news. The we talked a lot about retail strategies in general towards what I called owned Brands so essentially. Treating brands that are exclusive to the retailer that you know usually are a lot more than private label its. An aspirational brand with its own positioning in marketing in Walmart launched a new one of those last month called all is well home which is kind of there. Home Goods brand its bedding and mattresses. And in and of itself that would have been interesting that gets added to the stable of Brands they bought like bonobos and ModCloth. The weather things that I found interesting about all is well home is that Walmart actually launched. I stand alone you are out so rather than selling all's well on Walmart.com or even selling it on jet.com you buy all is well from. All is well home. Com in so that is a sort of, further step in the own brand a play then we've seen before like you know cat and Jack from Target the super successful brand that it doesn't have its own URL Rocketfish is a super successful brand, Best Buy it doesn't have its own URL like even you know the world's most successful own brand Alexa, you know obviously I'm buying Amazon like it doesn't have its own URL so interesting. [17:08] You know to see if that's a trend that we see more of his these Brands launching with their own URLs and a particularly interesting to me inside baseball thing. Walmart has built super robust e-commerce platform that they going to spend billions of dollars developing overtime call Pangea and when they watch this all is well home.com all is well home is running on Shopify. [17:35] Yep so. Scot:  [17:36] Ya Allah be with your Shopify to lunch kind of a micro set one clarification on Alexa is he was on does on the yard all day just don't tell Alexis on it it it it like. You you you obviously know but like if if people haven't looked Alexa was this company Amazon acquired this goes back into the 90s and preacher like 9899 and you would web web users would webmasters wood, it's all set of tools from Alexa and it would help them rank various websites and you would see your rank so it's kind of shared. Metrics kind of thing not many people use it today because the the date is pretty. Yep sketchy and but Amazon only are on the brands they use that when they came up the product they I guess they looked on their sweet of trademarks of the owned and pick that one out to to have the Alexa brand come out. Jason:  [18:29] Yep and I think I use it as I could be to be site for Alexa right like isn't it more for like people that want to partner in the Echo System. Scot:  [18:36] What else Alexis still has this traffic kind of thing and they try to turn it into a marketing stack so it's kind of a PPC tool kind of a thing a lot of the companies that did so he's metrics. Headed that way like a lot of comparison shopping engines have gone that way like next time but there's a lot of them don't have a ton of tricks that I've never heard of anyone using the Alexa tools. Jason:  [18:58] Gotcha, and then in addition to this new all is well home website Walmart also launched a pretty substantial redesign of walmart.com, somewhat controversial like it's a very minimalist design that you know doesn't have a real loud Walmart branding to it so it's the spark is what they Walmart cause the, the start of Starbucks logo and you don't want you scroll down from the homepage you get a very minimalist search bar at the top of the the site with just the spark and the what the word Walmart doesn't show up anywhere. Scot:  [19:41] Just freaked me out cuz I was working on a presentation and I was going to know do a screenshot of a Walmart marketplace, and I was looking at us like how is even going to know this is Walmart they're going to have to recognize the spark because the word Walmart literally kind of once you leave the homepage it melts away and there's no the menu becomes hamburger menu, yeah they moved the mobile metaphor to the desktop and yeah it's kind of. Kind of wild and then you know as you scroll on shop you have this persistent search bar hamburger menu and Spark which takes you back to walmart.com they really have no corporate branding so. Come on or something so it's kind of saying. You know where we want to give you more space for search results then our corporate brand and then also you know there's not a lot of browse here so once you leave the homepage and get in to search results there's not. There's nothing like a lot of bread crumbs I found I got a little lost their it took me awhile to kind of like get familiar with what's going on so it's a bit dark but it's interesting I was doing our desktop I'm sure it's great on mobile I bet on mobile it's it's kind of. Feels really good on desktop it feels kind of strange it's going to take so long Easter. Jason:  [20:57] Yeah I think overall it's way more visual so images are much more prominent and bigger and you know for example like on the pdp's the the skew images, take up way more real estate than they used to and so I think that's part of drinking that bar down is to have more real estate for the images and then you know the thing that Mark Lori has really hit on in the new design is, that it's, substantially more personalized for each individual visitor but also for each SKU category so you go to Department landing pages and they, that there's a lot of Rich editorial content that's in very different on the dog food from home from apparel and all those sorts of things. So pretty big operation for Walmart the thing I've seen most people complain about is not the lack of branding grocery is super Promenade on it and there's a grocery button and it takes you a separate URL with a completely different design aesthetic, so I think they've that's been the big critique I have seen of the site but I, I believe the grocery refreshes and fight as well so I suspect they'll they'll match up eventually, and then some other news on Walmart Last Mile, they've added some new delivery partners and they're phasing out some of their old delivery partner so so, about a year ago Walmart you announced that they were doing a lot of them at home delivery for book groceries and general merchandise and they announced Lyft and Uber is. [22:32] As initial partners and it now looks like they're phasing both of those vendors out they, they have used several third-party deliveries other delivery services they added Postmates to it. And then an interesting one of me is they added doordash as a grocery delivery partner. And the reason that's interesting is part of this I've never seen doordash deliver anything but restaurants. Scot:  [23:00] Yeah I know I saw him at shoptalk they you know they were talking about their reason restaurants lovers they only do food so yeah. You have prepared meals being food like restaurant food so they the kind of I guess when Walmart come calls you yeah you take that phone call. Jason:  [23:18] My recollection was that the CEO for. Cheesecake Factory was highlighting why they were such a good partner because they only did food and I I suspected the CEO of doordash already knew that he was in the throes of appreciating that getting highlighted so much. [23:38] But it is interesting you know there are all these delivery services tons of people Outsourcing delivery right now like one of the interesting things it seems like. Walmart is picking players that are willing to provide the delivery service but don't insist on owning the the delivery interface so you know I sent you that would provide delivery is sort of API if you're well so that Walmart could own. The digital interface unit the big delivery service that Walmart has never partnered with his instacart and you in front of the speculation Why is the instacart. You know that so far has it seems like they've always insisted on being the the front end for all the orders that are fulfilled through instacart. Scot:  [24:21] Got it said they're really just using the 1099 workers of these hooks have you go to Walmart or in the app do you do your groceries and it's delivered by one of these guys pretty probably unbranded out imagine right because you're not using their apps. Jason:  [24:34] Yeah. Scot:  [24:36] Just yeah just like. Jason:  [24:37] Yeah it's a white label delivery service. And it is you know these are all pilots in different markets at the moment and there is a pretty substantial pie with it actually does use Walmart W-2 employees, and this was a system where they essentially like offering an additional gig to all of the existing. Walmart employees that you can also do deliveries and I think it was some controversy that you know, like when they first announced his people sort of misunderstood and thought Walmart wasn't wasn't going to be paying their employees for these deliveries. Scot:  [25:13] Got it. This reminds me I forgot to put this in the show notes but I was at a Target the other day, and it's one of the newer ones and I noticed they had code off a part of the parking lot and it says it's got this kind of interesting that's got two arrows and it says Line 1 line 2 and then it's all blocked off and it says coming soon pick up area, passing and then now since I've done that pretty much every Target I go to has that and I've been deprived 6 targets the field research also known as looking for Star Wars toys but anyway so I was wondering if you know anything what's going on there. Jason:  [25:53] Yeah so they've announced a pretty substantial expansion of there curbside pickup program again for Grocery and General Merchandise and is a reminder, maybe 18 months ago they started a curbside pickup pilot using a vendor called curbside and they they abruptly cancelled that pilot. And then fast forward about nine months later they bought a competitor curbside called shipped and so these, so they now own that capability and so these these, does drive-thru lanes are the new curbside experience that's being managed by shipped and that's a shipt, and shipped does both curbside pickup for for customers that want to swing by the store and pick him up at their convenience and they also do do home delivery ship from store, On Target Staffing. Scot:  [26:51] Okay so it's not just for shift couriers will shift couriers go there too. Jason:  [26:56] I do know I don't know if that's a good question. Scot:  [26:59] So shift is going to walk it from the store to that look herb not a Target play. Jason:  [27:05] Yeah well so that shipped are target employees but so. Scot:  [27:09] I guess you. Jason:  [27:10] Yeah so. And the pilot is an exclusively using employees that were formerly shipped they could be originally target employees it's using some software and infrastructure that ship bought so that ship tones so one of the big things. Curbside pickup sounds really easy but it there's actually more complication right like do you. Schedule a time when the customer have to promise to come pick him up or do you use geofencing on the customer's mobile phone if you was geofencing how do you you know avoid, taking their groceries out that are perishable out to the curb when the customer just drives by the store to go get gas before they come to the store and, you know if you're using geofencing in the customers mobile app how do you avoid like burning through their battery and having the customer, uninstall your app because it's there the biggest battery hog on the phone like they're there are all these edge cases in complications and so some of these vendors like curbside and shipped. A big part of their IP is mitigating a bunch of the Zedge cases than in the case of curbside they're actually. X Apple employees that where the the geolocation team at Apple that that launched curbside so that's that's. You know very much what they highlight is one of their core competencies. Scot:  [28:28] Walmart curbside you pull up and you call this number and I've, people people Rave about it but there it does fail a lot of times like sometimes you call that number and no one calls and you know, and sometimes you call it and they have no idea who you are so there's still a lot of kinks in and making the stuff work. Jason:  [28:48] Yeah all of these retards are struggling to make them perfect and I would even say like all of them are piloting multiple experiences so in some Walmarts there's that SMS experience there are some Walmarts that are sort of drive-thru, venues in Walmart even have some Pilots where it's, curbside off site so they have dedicated pickup locations similar to the. The like Amazon what is it called Amazon. Scot:  [29:20] Go pick up. Jason:  [29:22] Trash pickup I think is actually. [29:24] Yeah so what's a different permutations out there I don't think the world is a landed on one but it's it's an area where I think all these retailers feel like they can have a differentiated customer experience if they're the ones that, The Canal at and your point it's it's can definitely be hit and miss at the moment. Scot:  [29:43] Brickell well it wouldn't be a Jason Scott show without some Amazon news. Amazon news new your margin is there. What the Amazon news I wanted to throw out there. It was kind of a, quite week for Amazon there's only like four or five things when I'm usually there's 10 and we have to cut it back the one that's kind of near and dear to my heart is in the auto category, and if you're not a long-term listening to you may not realize this but I am a Serial entrepreneur my third company was Channel visor started that still exist, German there started that in 2001 and then left around middle of 2015 on a day-to-day basis but still involved at a board level and then started another company, call Spiffy man we are on demand Car Care who started with car washing and detailing Nevada Doyle change and a bunch of other things were in five markets so I'm, I'm not keenly watching The Car Care space to understand what's going on there in the subsection of tires there's been a lot of interesting things there, there's a lot of Pilots of on demand tire sales and installation but that's really hard to do in a mobile kind of setting because the equipment required install tires as non-trivial, I and the skews of all the tires we could probably do it a whole show on this Jason, you and I have both been involved in auto parts for a while but it is a is a very complex you set to say the least just for the tires not even counting all the rest of of what goes on with with auto parts around fitment what not but this week There's a really interesting. [31:27] Announcement partnership between Sears and Amazon this is not the first time these companies have kind of had interactions before, so Sears is actively selling Kenmore and Craftsman on Amazon and. That is allegedly going pretty well so the way this is going to work is it satire partnership so it'll be able to do is buy your tires on Amazon, and then install them at a Sears for a nominal fee so this is. This is one of the challenges of buying tires online they're a lot cheaper than if you went to your local tire store but you know. If you've ever done this you literally get a giant cardboard box full of. For very heavy tires sent to you and then you then it's up to you to kind of holidays around and take them to your local tire installer and say please install these tires I didn't buy from you so it's a, it's not a great customer experience to say the least and no mirror I'm not aware of any mere mortals that can install their own tires that that's a non-trivial problem to solve. So is this going to work is starting to pile it in 47. What the locations they're called Sears Auto Centers and they're going to start an 8 cities and, Adobe in 47 of the store is Nate said he's now serious has 400 locations in 21. 200 technicians out there so they do have a really big footprint around tire installation Auto Care and the way to work is this so, you go to Amazon your Prime user they don't supposed to say this but I'm imagining this will be a prime only feature you select your tires that you want to buy so it's so you get a nice lovely. [33:02] Mommy upset at michelins it's up to you the consumer to figure out that they fit on your vehicle or not, Anna. Then at checkout you will get an option just like an Amazon Locker or something like that where it'll say Jason you live in Chicago and we have a. Pilot with the Sears near your house there and would you like to have these shipped to your Sears Auto Center on 1 Wacker Lane and have them installed for you you choose that and then, you are given three possible appointment times that you choose and then it wouldn't when you show up at that Sears. Center at that time they want saw your tires for a nominal fee you don't have to buy the tires from them obviously. So that's that sounds good and what I have learned the hard way on the stuff is you know the, in Excel and I call it these things work really well in and go awesome but you know you mentioned the edge cases of curbside I can think of like 60 edge cases here the number one I am going to call is, getting the wrong tires the vehicle of this is going to be a pretty common thing. OEM screen very specific about tires so if you buy a Lexus they have very certain tires they want you to put on there there's a lot of decisions around if you need one tire should you buy all 4 how do they wear, rotating the tires the same time there's like a Plexi there that's just really hard to capture an e-commerce is that that's going to be a challenge and then the scheduling of this is going to be tricky but I've learned about. [34:39] These customers that want you know automated car care is. They really like convenience and there's not much convenient to me like I don't say to myself a while I really want to go. Hang out at the Sears Auto Center for an hour while I install my tires so so that that's kind of a, of the places that install tires. All of mine are are inside malls inside Sears inside of malls so you have to deal with mall traffic the mall parking and all that kind of stuff to get in there so, I'm going to be interesting to see how this place but you know it is good news for Sears at any Lifeline when you're drowning is helpful their stock was up something like 17% this is like, yeah they're at $3 they bounced at like 3:50 and never was super excited, that's like the most their socks prison in in years now but I'm a little skeptical about the user experience on this one and see how they're going to nail it especially with that once yours takes over the time this thing I'm just not really sure those windows are going to work and how engaged this this year's. Low-level employees are going to be on it. Jason:  [35:42] Yeah and you you could imagine there's all kind you know suddenly Sears is competing with Amazon for pricing on the tires that Steve Sears historically sold them all those sorts of things to write like. Scot:  [35:54] Yeah there's Channel conflict now it's serious maybe thinking is, okay at least I got the customer in here now we can try to sell them on breaks in an oil but I know thing I have found is when when you talk to people about. Car Care experiences the number one experience people hate especially females is the upsell experience also known as the Jiffy Lube experience they hate going in for a. $50 oil change and leaving Having spent $400 they come home and their husbands like. What the heck you know why I just spent $40 and they're like well I got new brakes why you know, balance didn't check the shimmy on every tire and I got a cabin filter, and I got the premium oil filter and so you know there's there's actually lawsuits around all the stuff around the the upselling of these kinds of things to make these Services profitable has resulted in a really bad customer experience so, and then you when I think about Casey and and the Deloitte model of the bifurcation you know we deal with this every day at Sophie, the that customer on the convenient side do I think is Amazon Prime user they like zero friction in their life because Amazon stream to have you, you press 2 buttons and stuff shows up your house 2 days later what could be more convenient so it's interesting to see how smoothly this goes because that customer is really really hard to please and sending them to a Sears Center where I think just give me some upsell and some challenges going to be interesting to see how that works. Jason:  [37:25] Yeah for sure I mean it's funny one of the I think probably the original Legacy player in the spaces Tire Rack and their model as they they essentially sell you that tired of it you Commerce and then they they put together their own. Network of independent dealers that they chip the tires to you and you go to that dealer in that dealer would install it for you, and there's some very happy customers but they they have a lot of unhappy customers if you read the ratings and reviews and when you talk to people like one of the biggest problems they have is. Tire Rack shops those tires to that independent Tire Dealer and a customer comes in between the time that the customers about the tires comes in and, the the deer sounds that that customers tires to someone else. Scot:  [38:11] You can see that happening at Sears to you know if they don't have him get it off yeah. Jason:  [38:14] Yeah that's what I mean do I like you think about the the advanced things I fit Manton all these other issues but like just simple like you know commingling of inventory and those kinds of things could all all be challenges that I have to get worked out. [38:29] Any other Amazon news outside of tires. Scot:  [38:34] I'm thirsty if we had mentioned on the show that Kohl's and Amazon are Partners give us an update on that. Jason:  [38:40] Yep so last year Kohl's announces pilot where you could bring Amazon purchases, to a cold store to return them and they sent you became a return center for Amazon that's now in 42 stores and if they're their quarterly earnings call they the CEO called that program a homerun and essentially said, did they had a discernible increase in traffic and all the stores that accepted Amazon returns and that that seems totally viable to me that's it. Felt like a win-win it's one of the rare partner with Amazon cases where as far as I can tell. Kohl's really isn't giving up any data to Amazon right so it's not like. [39:24] Amazon is getting to meet and steal at Kohl's customer as a result of this this is really Kohl's getting to meet an Amazon customer and gets an opportunity to surprise and Delight them and sell them something when they bring their Amazon returns in, in sounds like like it's working well for them so far much earlier but this, this month Chico's started selling their apparel on Amazon, and Shelley broader the CEO there you know is saying that that immediately after the product went live on Amazon there seeing an uptick in traffic to the stores and today they will do I feel like, by virtue of being on the Amazon platform they're getting an opportunity to introduce the Chico's bran to a bunch of prime customers for the first time which is then, driving more sales to the stores in Chico's let you buy an Amazon return in the chico store so they're getting some visits that way and in that that seems interesting I I guess I'm. More skeptical in the chico story than I am Nicole story. Scot:  [40:32] You don't the one I'm skeptical to azra saying that what occurred to me was the podcast we had with dorel juvenile wear, they had done a fair amount of AMS and mg and it drove store. No traffic for them they don't own stories but it drove like Downstream Costco Walmart Target kind of visits so I could see where I think it could make sense is if as part of this launch Chico's went and they not only buy it you know a bunch of headline Search terms for like Chico's but, yeah maybe now you starting to browse Amazon and you're seeing you know women's blouse and pants and skirt and now people, you just having listings wouldn't do this but if they had a fair amount of marketing budget I think that could drive people in the stores. Jason:  [41:18] Yep no I I could definitely see that I think in general Chico's has a lot of head winds and. [41:26] Yeah they're in malls there you know where someone older customer they're in their parallel space which it has a bunch of indigenous challenges until you know a lot of us as soon they were on Amazon because they were somewhat distressed in in, needed to find some some some new eyeballs so there's there's a school of thought that it wouldn't take that many net new customers walking in the Chico's to be favorable to Chico's. Scot:  [41:48] Oh my my middle schooler would say burn. Jason:  [41:51] Yeah yeah not don't mean it to be pretty good harsh but you know, they are one of the first players in this category that right so I'm certainly watching and trying to learn, we talked a little bit in the Walmart case about owned Brands Amazon of courses is dominating the own brand space, and they watched it but I think isn't another new one that we haven't talked about in the show yet they wants to wag which is there pet food brand. They may have had a few skews but they they want a whole line of dog foods and what's interesting to me is. How robust the content and selling on Amazon is around wag so you know you go to the the pet department on Amazon now and it's a. Personalized editorial Rich page it doesn't it doesn't feel like. Just another page in Amazon catalog it feels like a real landing page for pet owners and then the the department Pages for wag are are super robust and. As is usually the case. When Amazon makes pdp's for their owned Brands they really execute all the best practices so whenever we're talking to Brandon about you know what what kind of content they have to have in their pdp's. You know we always use the Amazon owned Brands as examples in these wax cubes are going to be another another good example like they're there very long Rich pages that have a lot more content to help you feel good about you know finding the right food for your dog then. [43:27] Yeah some of the national brands that have been selling on Amazon. Scot:  [43:30] Is MacGyver enjoying some wag dog food. Jason:  [43:33] So MacGyver is a super Elite one percenter that's probably eating better than I am so no. He get some fancy Boutique food from you know I'm a cow that was probably like massage by a Japanese Wagyu dude. He probably eats the best in her family and he also officially has the most expensive haircuts in her family so. Scot:  [44:01] Man if you guys are adopting a sign me up you get out of an electric vehicle. Jason:  [44:08] The three-year-old gets his own car and in parking spot and the the dog gets a groomer that comes to the house and gives him a you know full day spa treatment so yeah everyone in my family but me is pretty high on the hog so I you know. Scot:  [44:21] Songs going to pay for all this. Jason:  [44:25] Exactly that's what you asked you were you were posting some new job listings on Twitter the other day that you found interesting and I'm like I might need to do some of those two moonlight. Scot:  [44:36] Yeah I thought you would be a good applicant for one of those interesting there or is this was a recruiter on LinkedIn you saying hey I'm working with a large top-tier cpg brand that's looking for a head of Commerce and your Amazon experience is a is a would-be is a, very strong nice to have kind of thing so that was interesting like a year ago no one would have thought to make that part of a job requirement for e-commerce of the CPT and now it's it's kind of. Top top line. Jason:  [45:05] Yeah that night I think that's actually interesting and I probably would have replied but you also forwarded it to our friend David who I feel like his way more qualified and so I didn't want to apply and then get rejected. [45:18] So they were also two big Tech conferences this week that we generally follow for big news that's going to affect the Commerce Pace Facebook's big developer conference, and I think there's some controversy I'm still calling it a fate but I think you've heard some people call it fate. Scot:  [45:39] Yeah. Jason:  [45:41] So if you don't know what the official ruling is there but they had their conference two weeks ago and then this week was Google IO which is there big developer conference. Did you have any takeaways from the either of those. Scot:  [45:54] There's a lot of stuff to talk about outside of retail but I think probably the big news for this podcast is there was a lot of retail news you know so we've we've had you know. Google talking about. You know they're making some changes in Commerce so we've covered on the show with their new Express is Comic-Con Marketplace is how I think about it but they did tweet. Google Express and then Facebook had in the last. Fates or Fates they have increasingly down a lot around messenger and talking about transactions their favorite company talk about their is everlane where do they show the post transaction messaging happening in Facebook Messenger. I saw no e-commerce kind of related content from both these guys you maybe the big news for me at Facebook is a reorg they're tired of all the team and the guy that was, CEO of PayPal, who they moved Messenger to blockchain Technologies so it's kind of like he, felt like to me they threw this against the wall or let's go create a WeChat we bow type you know chat. Commerce teen and it feels like either. Either he is moving on cuz he's not interested or there said let's try watching now so yeah I may be reading too much into that but I thought it was pretty interesting there. Jason:  [47:19] Yeah and I think I was part of a bigger reorg I think a bunch of execs kind of moved around so it's. It's going to be interesting to see how that all plays out from Google I O I saw a few little things like in years past or much more substantial announcements that I felt were sort of court of Commerce. This year you know before the conference Google Consolidated several payment Technologies and so now it's just Google pay you know which consolidated, Google Wallet in Google pay and Android pay and that, that is a digital wallet that's been available on apps on the Google echo system for a while but they extended it to the web so you can now use if you are a Google pay user you can. Pee in a Chrome browser in a mobile web situation if the is the e-commerce site supports that. So there's a bunch of mobile web sites out there that you know would probably benefit from adding support for Google pay. [48:22] Apple did that earlier in the year and so you know there's a couple reasons to update your your mobile web experience. Google did announce some new versions of the Google home that have screens in them so you know in theory that could be Richard Commerce experiences you know I'm not. I'm not sure that the Alexa show where the screen has his been you know the the the fast runner in the Alexa family and so I I kind of suspect. Is it that the Google home screen will be even more niche. [48:58] Google have some does have some really interesting mobile technology so you know a big one that's getting a lot of traction is amp. Which is a technology for rendering lighter-weight faster rendering mobile pages and originally you know it had some really great user experiences but it came with a lot of baggage. Can I type A constrained by Google and Google's been spinning it off and making it much more open and adding a bunch of capabilities that are a lot more e-commerce friendly. And in their continuing to do that so you know some of the the complaints that people had about amp for an e-commerce site they've. There a dressing in announcements from Google IO so definitely of your eCommerce site. I would be thinking about implementing amp in my mobile experience in in the other big mobile technology that Google really was first to Market with his Progressive web apps which is this kind of notion. Being able to download binary code on demand that have a real app like experience without having to force the user to go through the App Store and download an app and another password and reinstalled the app and. And all of those sorts of things and said that they're continuing to evolve pwa. [50:19] But that standard is never really got a lot of traction because if it wasn't supported in the Apple echo system. And you know frankly the overwhelming majority of mobile Commerce happens on Apple devices so despite the fact that Google had this great support for pwa. It didn't make a lot of sense for eCommerce sites to implement pwa is because you were only addressing. The minority of the market that were you know Google shoppers. Apple in the most recent operating system you know finally implemented pwazon Safari so now. You know I expect we're going to start seeing that be a best practice as well so at all those Google Technologies together in a couple other things. And almost every conversate on the planet you know could probably do with a pretty substantial Mobile update right now because there are so many new beneficial Technologies. Scot:  [51:11] Good thing to do before holiday. Jason:  [51:14] Exactly in an if you're going to do that you should probably be starting right now. So feel free to call me at work and we'll take care of you. Scot that's going to be a good place to end it for this week because we we have used auto added a lot of time as we're trying to shorten his up and make him just slightly more concise but if we've left you wanting more or you have any burning questions. I would love to continue the conversation on our Facebook page so jump over there and then drop us a line and then I mean Scott hangs out there almost 24/7 so. And you always you always get a response there and of course if you enjoy this show the best way you can repay us for all the time we put into it is to jump on the iTunes and give us that 5-star review. Scot:  [52:02] Thanks for joining so. Jason:  [52:04] Until next time happy commercing.

We regret to inform listeners that due to a lack of reciprocity in our business relationship with Amazon, we will no longer be offering our Chef’s Specials for purchase using Dash buttons or through Amazon Fresh. In progress Prime Air drone deliveries will be rerouted to the nearest Amazon Locker. On this week’s program: pushers, dreamers, acquirers and toll collectors.

Stop Package Theft From Your Doorstep! - Don’t be a Victim of the Porch Pirate GrinchDon't Let the Porch Pirate Grinch Ruin Your ChristmasIf you buy gifts online and have them shipped to you, you run the risk of having those gifts stolen right off of your front porch by criminals known as porch pirates. Estimates are 23 million people have been victims. I want to ensure you are not one of the many people who will have packages stolen this holiday season.Here are 6 ways to protect against this common crime.First, the new Amazon Key service. This is a recently announced delivery option by Amazon. Amazon customers buy a lock and video camera system at a cost starting about $250. Once installed and activated, Amazon delivery representatives can unlock your door and leave packages inside your home. The door re-locks after the delivery rep leaves.There is one small problem: this brand new system was hacked several days after it was launched. Amazon sent a patch, but according to reports not all home systems were properly updated.My advice: run away from this service and run very, very fast and far. Due to the multiple risks inherent is this type of system, I cannot recommend the Amazon Key service.Option 2, Amazon’s Locker Service. One Amazon service I whole heartedly recommend is their Locker Service. Amazon has installed secured lockers in more than 2,000 locations such as 7-11’s, Whole Foods, Safeways, and other retailers.When you make a purchase from Amazon, you can designate one of the locker locations as your “ship to” address. You’ll receive a notification from Amazon letting you know the package has arrived at the locker. You simply go to the locker location and enter the access code you’ll be given by Amazon to retrieve your package. You have 3-days to pick up your package. You can also initiate returns at the same location if that turns out to be necessary. You’ll see a photo of the Amazon Locker kiosk at my local Safeway store in the show notes, available at www.SafeLivingToday.com. A third option is a system called Package Guard. This device is about the size of a Frisbee. Delivery personnel place packages on the Package Guard and you’re instantly notified that the package is waiting. If anyone takes the package before you disarm the Package Guard, an alarm is activated. The Package Guard costs about $90. You’ll find details at the company’s website located at www.thepackageguard.com.A fourth option is to have packages delivered to your workplace. Check with your company to ensure they allow personal package deliveries. If they do, this is a great option.Option five is to require signature verifications for all packages, or for packages that contain expensive items. This can be inconvenient, specially if you’re typically not at home. It does, however, provide an added layer of package protection.Option six is to rent a P.O. box for a few months at the Post Office, a UPS store, or other mail handling service and have packages shipped to the P.O. Box address. Prices will vary, but typically a 3-month rental at a UPS store will cost about $75. Renting a P.O. Box from late November through February can provide a secure delivery location for your holiday packages.Video Cameras:A word about outside video cameras. You’ve probably seen videos of people walking onto someone’s porch, taking a package, and running to a waiting vehicle. Sometimes the image quality of the porch pirate is excellent, sometimes not. While I do recommend video camera installations to capture activity in your yard and at your door, cameras won’t stop a determined criminal from stealing your packages. Video cameras may help identify the criminal, but if a thief’s face is covered the video images could prove useless. The best way to protect your packages is to not have them available on your doorstep.How to Handle Missing Packages:What do you do if you are expecting a package, but when checking the normal home delivery location it doesn’t show up?First, check all doors and the area around your garage to ensure the delivery rep didn’t place the package in an unusual location. UPS and FedEX hire temporary workers during the holiday season and your usual delivery person may not be the one delivering a package.Check with neighbors to ensure the package wasn’t left at the wrong address.If after checking around your home and talking with neighbors, it’s obvious the package is missing, notify the company who shipped the package and confirm their records show the package was delivered. Let the seller know the package is missing and report the theft to your local police. If the package was shipped via the United States Postal Service, notify the postal inspector’s office as well.How about insurance reimbursement for packages stolen from your porch? Depending on your policy, you may be able to file a claim for insurance reimbursement. However, your deductible will probably apply. Check your homeowners policy and call your insurance company if you are thinking of filing an insurance claim for stolen items.But if you choose to employ one of the six methods to keep your delivered packages safe, you won’t need to worry about a Grinch porch pirate stealing your holiday gifts.To summarize those six methods, they are:- Sign up for and use the new Amazon Key Service. I do not recommend this new service, but it is an option.- Use an Amazon Locker near your home as the “ship to” address. I do strongly recommend this service.- Purchase and use the Package Guard product. You’ll find details about this product at www.ThePackageGuard.com.- Have packages delivered to your workplace.- Require signature verification for all packages or packages containing expensive items.- Rent a P.O.Box at the Post Office, UPS Store, or other mail handling service and have packages shipped to the P.O Box address.Choose to employ one of these safe package delivery options, and the Porch Pirate Grinch will not ruin your holidays.Thank you for joining me for this episode. You can get the show notes for this and all of our episodes at www.SafeLivingToday.com. You can also subscribe to the show there as well. You’ll find us on Apple Podcasts, Spreaker, Stitcher, Soundcloud, Subscribe on Android, and on most other podcast listening services. You can reach me with questions or comments at SafeLivingToday@gmail.com.As I close this episode, I wish you and yours a happy holiday season. And, as always, I ask you to please… Stay Safe, Stay Well, and Stay Blessed.

Stop Package Theft From Your Doorstep! - Don’t be a Victim of the Porch Pirate GrinchDon't Let the Porch Pirate Grinch Ruin Your ChristmasIf you buy gifts online and have them shipped to you, you run the risk of having those gifts stolen right off of your front porch by criminals known as porch pirates. Estimates are 23 million people have been victims. I want to ensure you are not one of the many people who will have packages stolen this holiday season.Here are 6 ways to protect against this common crime.First, the new Amazon Key service. This is a recently announced delivery option by Amazon. Amazon customers buy a lock and video camera system at a cost starting about $250. Once installed and activated, Amazon delivery representatives can unlock your door and leave packages inside your home. The door re-locks after the delivery rep leaves.There is one small problem: this brand new system was hacked several days after it was launched. Amazon sent a patch, but according to reports not all home systems were properly updated.My advice: run away from this service and run very, very fast and far. Due to the multiple risks inherent is this type of system, I cannot recommend the Amazon Key service.Option 2, Amazon’s Locker Service. One Amazon service I whole heartedly recommend is their Locker Service. Amazon has installed secured lockers in more than 2,000 locations such as 7-11’s, Whole Foods, Safeways, and other retailers.When you make a purchase from Amazon, you can designate one of the locker locations as your “ship to” address. You’ll receive a notification from Amazon letting you know the package has arrived at the locker. You simply go to the locker location and enter the access code you’ll be given by Amazon to retrieve your package. You have 3-days to pick up your package. You can also initiate returns at the same location if that turns out to be necessary. You’ll see a photo of the Amazon Locker kiosk at my local Safeway store in the show notes, available at www.SafeLivingToday.com. A third option is a system called Package Guard. This device is about the size of a Frisbee. Delivery personnel place packages on the Package Guard and you’re instantly notified that the package is waiting. If anyone takes the package before you disarm the Package Guard, an alarm is activated. The Package Guard costs about $90. You’ll find details at the company’s website located at www.thepackageguard.com.A fourth option is to have packages delivered to your workplace. Check with your company to ensure they allow personal package deliveries. If they do, this is a great option.Option five is to require signature verifications for all packages, or for packages that contain expensive items. This can be inconvenient, specially if you’re typically not at home. It does, however, provide an added layer of package protection.Option six is to rent a P.O. box for a few months at the Post Office, a UPS store, or other mail handling service and have packages shipped to the P.O. Box address. Prices will vary, but typically a 3-month rental at a UPS store will cost about $75. Renting a P.O. Box from late November through February can provide a secure delivery location for your holiday packages.Video Cameras:A word about outside video cameras. You’ve probably seen videos of people walking onto someone’s porch, taking a package, and running to a waiting vehicle. Sometimes the image quality of the porch pirate is excellent, sometimes not. While I do recommend video camera installations to capture activity in your yard and at your door, cameras won’t stop a determined criminal from stealing your packages. Video cameras may help identify the criminal, but if a thief’s face is covered the video images could prove useless. The best way to protect your packages is to not have them available on your doorstep.How to Handle Missing Packages:What do you do if you are expecting a package, but when checking the normal home delivery location it doesn’t show up?First, check all doors and the area around your garage to ensure the delivery rep didn’t place the package in an unusual location. UPS and FedEX hire temporary workers during the holiday season and your usual delivery person may not be the one delivering a package.Check with neighbors to ensure the package wasn’t left at the wrong address.If after checking around your home and talking with neighbors, it’s obvious the package is missing, notify the company who shipped the package and confirm their records show the package was delivered. Let the seller know the package is missing and report the theft to your local police. If the package was shipped via the United States Postal Service, notify the postal inspector’s office as well.How about insurance reimbursement for packages stolen from your porch? Depending on your policy, you may be able to file a claim for insurance reimbursement. However, your deductible will probably apply. Check your homeowners policy and call your insurance company if you are thinking of filing an insurance claim for stolen items.But if you choose to employ one of the six methods to keep your delivered packages safe, you won’t need to worry about a Grinch porch pirate stealing your holiday gifts.To summarize those six methods, they are:- Sign up for and use the new Amazon Key Service. I do not recommend this new service, but it is an option.- Use an Amazon Locker near your home as the “ship to” address. I do strongly recommend this service.- Purchase and use the Package Guard product. You’ll find details about this product at www.ThePackageGuard.com.- Have packages delivered to your workplace.- Require signature verification for all packages or packages containing expensive items.- Rent a P.O.Box at the Post Office, UPS Store, or other mail handling service and have packages shipped to the P.O Box address.Choose to employ one of these safe package delivery options, and the Porch Pirate Grinch will not ruin your holidays.Thank you for joining me for this episode. You can get the show notes for this and all of our episodes at www.SafeLivingToday.com. You can also subscribe to the show there as well. You’ll find us on Apple Podcasts, Spreaker, Stitcher, Soundcloud, Subscribe on Android, and on most other podcast listening services. You can reach me with questions or comments at SafeLivingToday@gmail.com.As I close this episode, I wish you and yours a happy holiday season. And, as always, I ask you to please… Stay Safe, Stay Well, and Stay Blessed.

EP102 - Code Commerce, Shop.org, and News  Code Commerce Code Commerce (the first stand alone commerce event from Recode) was Sept 13 and 14 in New York City. Andy Dunn - CEO of Bonobos Laura Albert - CEO of Williams Sonoma   NBA Commissioner Adam Silver and Fanatics Executive Chairman Michael Rubin Pinterest President Tim Kendall A Tour of an Amazon Prime Now facility in New York on West 34th Shop.org  Shop.org was September 25-27 in Los Angeles, CA. Marc Lore - President of Digital at Walmart Adam Grant - Author of the Originals Scott Galloway - NYC Professor, L2 Founder, and Author of "The Four" Tech Lab Amazon News Amazon looking for a second HQ location. Scot thinks Austin, Jason suggested Houston or Detroit. Amazon launched a new set of Alexa based devices Amazon renewed - Certified pre-owned products Amazon opening 6 new Fulfillment Centers in the US (and 40 in India): Oregon - Salem (8/28)  Ohio - North Randall  NY  - Staten Island (9/6) Michigan (9/14)  Oregon - Portland (9/18)  Ohio - Euclid (9/18) Alexa in BMW Kohls taking Amazon Returns Other News Walmart buys Parcel - NY same day deliveries Plated acquired by Albertsons - Meal Kits heat up Ikea acquires TaskRabbit - Help deliver and assemble Ikea products Jet launching private label "everyday essentials" line Wish $30m NBA sponsorship Holiday Forecasts - Ranging from 3.5% - 4% (Jason thinks that might be optimistic unless we get highly promotional) Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 102 of the Jason & Scot show was recorded on Wednesday October 4th, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature - Google Automated Transcription of the show Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 102 being recorded on Wednesday October 4th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host of lingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners. [0:43] Jason fall is go time in retail and I was looking in. [0:49] You know it's going by so quickly that you and I've been so busy, we did our listener appreciation event we had indochino and it turns out we have not done e-commerce news and Analysis since early September so here in episode 102 going to be kind of a quick hit of some of the news that's come out in the last 30 days, I so kind of mid to late September that we thought. Maybe many listeners are experiencing the fall like we are where are your so heads down getting ready for that critical holiday season you'd want us to help our Steven and figure out what are the Nuggets of what has come out in the last 15 or 20 days, alright so we're going to focus on those two of the nuggets are really trip reports and on both of these. I have to admit Mia Copa to our listeners. [1:42] Epic fail really I did not make it to either these events and I plan to go to both so the first was recode and that was in New York and the second one was shop.org in Los Angeles. And I have righty of things so hurricane kind of kept me from the first one then on the second one to scheduling conflicts between you and I and in a couple of. Things on the on my other day job side kept me from going there so I am on the edge of my chair to hear from you how those two events went. Jason: [2:11] Yeah and let me first start by saying for the listeners that were participating in the pool Scott played the hurricane card at 1 minute 40 seconds end of the episode so, so can graduation to whoever one that, and yeah there's so much going on I feel like we're going to have to go faster this is probably a 20 lb in the 10 lb bag episode let's jump right into Rico door code Commerce more more technically so for listeners that don't know, recode is great publication they have a very famous show on the west coast every year called code, and more recently they've launched a series of events that were specific to Commerce and most of those events lived on top of another Commerce event so they would have a dinner and a few speakers at, a shoptalkshow or in a RAV4 when one of those sorts of events and they've all been great events, so this was their first effort to turn it into a standalone event it was a day and a half. I'm just dedicated to speakers that they lined up in New York and for a first-year show I think it was really successful they had a pretty good turnout all the logistics seem to work out pretty well and. As is usually the calling card for these coat events they were able to get some pretty impressive speakers that you know I was interested to listen to. So because your time we're not going to be able to cover all of them but. [3:42] But really quickly a guy always look forward to hearing from his Andy Dunn who's the founder of bonobos there purchased this year by Walmart so he had a good good conversation with Jason Del Rey, you know a lot of it the usual ground was covered talking about like digitally native Brands and how Belushi Andy is on those and talking about how life is living inside of Walmart and, the cultural challenges that exist there andy is a guy that. Is is very bullish on the omni-channel experience and so living inside of Walmart and having access to their stores was. He felt like nothing that was a pretty big advantage and so you know I thought like he was well worth listening to. A little later in day one we had the CEO of William Sonoma water helper. You know a great brand great CEO I was a little disappointed at in her comments at a digital show she did not come off. Super digitally-savvy if I'm being frank and it's interesting because William Sonoma is a. Traditional retailer always relied on the catalog they Embrace digital early, and Gina today more than half of their sales are online and she spent the whole time talking about how stores were a differentiator and how how important the in-store experience was. [5:13] And how you know they sold a lot of categories that they felt like people just didn't want to buy online. And I think Furniture was specifically one in wow like I absolutely think there's a huge competitive advantages to a store experience and I think it's super important to honor. The stores it it sounded like a little bit like one of the old CEOs defending their investment in stores against the onslaught of Amazon. And that just seems surprising coming from the CEO of a a retailer that's been so successful in digital I would have thought she would maybe be a little more. Maura balanced and nuanced and she just seemed to be a strong advocate for the stores. So at the end of that day one it was kind of interesting joint presentation with Adam Silver who's the NBA commissioner and. The famous calendar industry Mike Rubin who's the executive chairman of Fanatics he also happens to be one of the owners of the 76ers and. [6:17] Famously started a number of successful companies in our space including GSI. And ShopRunner and I think was even on an episode of Undercover Boss. So my group has won the most successful guys in e-commerce so it's always super interesting hear from him you know you talking about Fanatics which is made to order. Jersey's online I think that's a super interesting category because I do think. Personalization is a a big up-and-coming play in. [6:49] Digital Inn in retail I think we're to see you a lot more products personalized and you know I think there's a lot we can learn from an early player like fanatics. It was a little funny seeing the two of them on stage together. Because you know my grooming is very anti Amazon and talking about how to compete against Amazon he mentioned that that Amazon tried to do the custom jerseys for the NBA before Fanatics took it over and. Wasn't successful and an implication being that was too hard for Amazon but Fanatics was able to make it it it work at scale. [7:25] And let you know I think there's there's a lot of interesting insights there and. You know he's sitting next to the commissioner of the NBA who sang Hey Amazon the super important partner and we're going to let you buy any of the jerseys you want customized on Amazon and essentially Amazon is going to be an affiliate for a fanatic so you know, what while Michael was talking about half and addicts had a differentiated experience from Amazon Adam Silver with saying, but if you prefer Amazon or your Prime member you can you can get anything that's been at Excel straight you know that's licensed by us straight from. From the Amazon and we understand that we need to be there because their big player and the the fall under that is, you know Amazon out punches their weight as a retailer in terms of mine share with with folks like Adam Silver the NBA commissioner because you know there's there's a realization that, Amazon is the content publisher and you know one day could own, the rights to broadcast NBA games and you know already has the rights to broadcast some some NFL games now and in so you know it's an interesting Dynamic talking about like. The retailer and the content publisher and you're sitting there next to Michael Ruben who's a retailer and an NBA owner so it was kind of a. Convoluted set of of interrelated issues but but I found it fascinating. Scot: [8:45] Cool that's definitely a whirlwind tour of the did you get to stock and done much at all. Jason: [8:55] I did not I left him alone, I will say props to Jason Del Rey Athena this is the reporter at at Rica that specializes in Commerce so this is really his event he I thought he did a bunch of interviews day one but I think yours also getting kind of, unfortunately he was under the weather so I think he was a trooper and most impressively he's a huge, long-suffering Knicks van and I sort of expected him to just have a lot of mixed questions for Brad I'm sober and he totally refrain from any personal comments so so Props to, previous guests on her show Jason Delray for doing a good job even shorter updates, Tim Kendall is a present at a Pinterest was on I thought he was really smart and it was interesting like you know he talked about how he thinks, a small minority of people on the Pinterest platform want to conduct a Commerce transaction on his platform and that's fascinating because most people would talk about Pinterest having the highest buying intent of any of the social networks and he's flat out saying most people don't want to see a buy button, on Pinterest he's right you know we have shoppable pins their increasingly successful but in most cases, what customers want is to get inspiration on Pinterest and then they want to go to the e-commerce site to actually consummate the purchase and so that that was interesting, you know there for many years there's been a lot of folks out there talking about how you know. [10:26] Traditional e-commerce sites might not even exist as all the purchases move to Facebook and Google and in Pinterest and here's the president of of, the one that supposed to be most successful and he's saying hey you know that doesn't seem to be what our customers want to do, so I thought that was super interesting and then they too they move the venue to Hudson yard which is a. [10:50] A really interesting new multi-use development going up in New York that's going to put a lot of retail can I have an Amazon bookstore, and they did a bunch of on-site opportunity so you could go to her the the newest Nike Town you could visit a couple digital startups, and one of the options was to visit an Amazon Prime now for filming Center that it's in Manhattan on 34th Street. And so I'm sad to say I did not get to go on the tour it signed it booked up really quick but I did hear from a few folks that went on them, and you know the reminder is is Scott reminded me right before the show there's 45 of these Prime now facilities. I'm out there and they're they're designed to hold the smaller sort of stuff that people wanted in one day and they do the one or two hour delivery, I said it's one in Manhattan is right in the heart of Midtown is on 34th Street which of the story retail street it's across the street from the Empire State Building it's on the same. Street is the largest Macy's in the world and what a lot of people were surprised by when they walk in this facility is, there are bunch of Pickers running around pulling stuff out of bins and there was almost no automation. In that the facility at all and I and you know most of the attendees expected to see a bunch of Kiva robots or, you know at least some sort of out of me to picking system and what apparently they were told is, that at the moment like every one of these facilities is a different configuration and that it's still too early in the evolution of this concept. [12:24] For Amazon to cost-effectively Skillet with automation, and so I I just found it interesting that they already got 45 of them out there and in their world that that's not enough yet to automate it and that that, you know these things you know I have a lot of clients that have automated fulfillment centers for e-commerce that that looked a lot more advanced than apparently this Thing 2. [12:49] Did I surprise you at all. Scot: [12:50] I think even know where that. Offering isn't its life cycle it doesn't suit so Amazon always going to start some the customer works the way back and what that means is, you're okay being inefficient on the back end as long as you can still deliver a great customer experience or I would say they probably put the. The bulk of their effort like 70% or effort into the front end and the front end is getting better all the time and you can tell they're just like really iterating that super quickly for example when they close the whole food food steel that stuff was in there a day one and in that kind of thing so it does fit in with the, the Amazon DNA to to hide sometime hamsters in the background going on there. Jason: [13:35] Yeah well and sure enough you are correct so then you can barely get home from that show do a little bit of client work and then back on the plane to Los Angeles for shop.org. Scot: [13:50] Yep and so fun Jason fact you truly are the retailgeek you met your wife for the first time seven years ago was that Dallas. [14:01] Did she see you kick a I remember that one vividly because we got to go to the the Cowboys stadium in kick field goals did your wife like see you kick a field goal and say if that's the man I'm going to marry is that kind of how it went. Jason: [14:13] So partly I did go to that event with my now wife she did in fact see me kick a field goal and it's highly unlikely that that. Favorably influence her in any way and it's equally unlikely that she she at that point realize that she would one day marry me I took a little more work. Scot: [14:35] A lot more feel quotes. Jason: [14:37] Exactly yeah it is true that my right leg maybe one of my my best assets but it's still not that good. Scot: [14:46] Okay well congrats to you on seven years meeting go meeting your wife just shows you that shop.org anything can kind of happen when you're there. Jason: [14:55] Exactly I remind people you know I want talks about you know how important the networking is if he shows and you know I certainly agree with that. Scot: [15:03] Cool suicide from relationship status changes what was going on at shop.org this year. Jason: [15:10] It was an interesting year a lot of changes in, you know what what to me is that I could sort of the one of the quintessential shows in our industry, I said that she was in Los Angeles at the Los Angeles Convention Center, the show is in Las Vegas next year the shows always moved but after next year they haven't answered it's permanently going to be in Los Angeles so this is kind of the new home of the show of the Las Vegas Convention Center is is, is a great facility it's very large in the whole downtown area around the convention center that used to not. I have any amenities and you know frankly wasn't very nice and, are you leave wasn't very safe has been heavily gentrified and it was a super interesting Vibrant Community that's kind of. Popped up and in a most importantly for the professional trade show attendees amongst us there a lot of good hotels now to stay out there, so I like the venue the production values of the show where you know felt like they were like you know Franklin upgrade from past years and I suspect that you know what some of the newer shows like shoptalk out there that they can raise the bar for everyone and it felt like, like shop kind of followed suit, the Treaty of Paris interesting because the what they now down as they've taken all the content and put it in like auditoriums, all around the trade show for so the trigger for a sort of the Hub in the whole event they set up this really comfortable garden with like casual seating and free drinks in the middle of the trade show for so people could kind of loiter. [16:49] I know there's a lot of concern about like, noise pollution from from all the the content being around the trade show floor and I would say that stuff all worked out really well, if anything the convention center was so spacious that even though the the booth space was apparently a sell-out it just felt really roomy, In-N-Out on the good news that felt really comfortable on the bad news it made the show feel less busy. Because the tiles just weren't as crowded as you you might be used to from previous years, but they did have this new section on the floor that I really like it's sort of the technology Pavilion so it's a bunch of small or newer exhibitors in many cases a lot of exhibitors from other countries and instead of being extravagant boost that you had like pods in this area and so there was a lot of the the cool Innovation stuff was in that section, I think it was like an expanded version of something we saw at in a rough this year so I like to see that Trend continue, and then I did not get to catch all the content I unfortunately had a pesky client that, wanted to meet in the middle of shop.org in another city so I actually had to fly in for the last day. So I didn't get to catch all of the presenters Wednesday was a good day. The Adam Grant is a professor at NYU and wrote a great book called The Originals he's actually a. An organizational psychologist that sort of helps figure out the most successful organizational structures he gave us. [18:21] A really good presentation in the morning and you know one of the key themes that I that he talked about is. [18:30] How. [18:32] What a negative effect of the wrong people in an organization or in the wrong roll or on the wrong team can have any organization so he had to start a quote that resonated with me. It's nice that the right people on the bus but it's much more important to keep the wrong people off the bus and he was he was talking about how that's a common organizational mistake. I just liked his presentation because I really feel like. Organizational change management is one of the most important things for any any retailer or brand in surviving digital disruption. And it's kind of one that people don't think about it very much so it's interesting to see an academic that's exclusively thinking about that. [19:08] And then his the presentation right before him is a Scott Galloway who's super well-known in our industry. Professor at NYU does very funny does a lot of really. Thought-provoking controversial humorous content and so for the most part I hate him because he's generally just like a better version of me. [19:33] Funny are better-looking right more often kind of thing and he has a book that just got published yesterday. And the book is called the four and it talks a lot about the that these the sort of you know four horsemen. That are in his mind Google Facebook Amazon and Apple. And he has this notion that each of them in a sort of appeals to a particular brain part part of the body so. Google you know it appeals to the brain and is really associated with our rational self. Facebook is not associated with the heart and is associated with our emotional sale. Amazon is associated with the gotten really in a deals with our sustenance and needs and Apple has by far the best position they're associated with RR reproductive organism. And and it sort of associated with sex in so you know I think Professor Galloway like. Basically would say an is on it or apple is likely to be the most successful most profitable of the four companies as a result of of there, you know picking the right organ to go after but he had a lot of interesting, content if I have a criticism of Professor Galloway he repeats a lot of content and he's so popular that like most of his stuff is on YouTube so I, frankly if you are a close fall of hers I'm not sure of his I'm not sure you saw a ton of new stuff at. [21:06] Shop.org but if you're not super familiar with him you know I think it all is really interesting stuff that that would definitely makes you think, I have already purchased this book and I'm looking forward to reading it I got one book ahead of it in my queue. But I was glad to see him there and you know we probably should break down and have him on the show at some point even though I am kind of jealous of him. Scot: [21:31] He seems to have it in for Amazon lately like everything I read he's kind of saying they don't pay enough taxes they should be split up. [21:41] It's kind of interesting he seems to Canada if I have a an anti Amazon bias in the last like month and a half or so. Jason: [21:48] So he didn't interview with Tara Swisher on recoat a couple weeks before Amazon bought Whole Foods and he, he mentioned that Amazon could easily get in a brick-and-mortar that you know I'd be simple matter for them to buy someone like Whole Foods and so he he's gone a lot of credit for correctly predicting Amazon's acquisition of Whole Foods which I think it's Toy Fair again I fall in lot closer than most people and I I know he just makes a lot of unlikely predictions, and some of them come true and his kind of and as you get it would expect a lot of them don't come true in most of us forget about those and, you know one of the funny ones that he he sort of makes fun of himself is, about two years ago he predicted that Amazon had reached its peak and was likely to fail and that their lack of stores was a, an Achilles heel that they couldn't overcome, International in his presentations he he likes shows a graph of their stock price in the last 2 years and he started marks that point when he predicted they would fail and of course they're the. Fastest growing stock on on. The market since he predicted they would fail so I think that may make him slightly negative on Amazon but I think you know she I think his position is. [23:02] Doterra bad things for society about all four of these companies and that their you know are matters of great concern I keep you know he. He talks a lot about the. Facebook's influence on the election and that you know because Facebook to leadership is so young they probably don't fully appreciate the thread that Russia is to us I think he talks a lot about. Some of the downsides of all the power that's aggregated in Google I think you definitely likes apple the most of any of these companies and you're exactly right he's talked a lot about, the fact that you know for every dollar of Revenue Amazon generates they employ half as many people as a brick-and-mortar retailer used to so he thinks knitting at the really bad for jobs and because you know, they've been really successful in his mind it not earning a profit like he definitely believes they're very profitable company that manage their R&D to make sure that they don't, book a significant profit every year which I think he agrees is a smart play but that that's resulted in them not having to pay a lot of taxes and so it you know he shows a graph of. Amazon and Walmart over the last 10 years and Walmart is. Has paid 84 billion dollars in taxes in those 10 years in Amazon's paid 1 billion dollars in taxes and of course the market is rewarded Amazon you know with with. Vastly more market cap growth in those 10 years than it has. Walmart and I thank you rightly points out you know there's some of these Trends there they continue you know have some. Meaningful social impact so I'm looking forward to hearing more about that when I read his book but you know he definitely the guy with strong povs and and he generally has a. [24:43] A pissy way of sharing them. Scot: [24:47] Cool any so that's good any broader Trends you picked up on has this machine learning thing kind of have we gotten past that or is that still everyone's banging that drum. Jason: [24:58] Nope that is the drum, like the big train that all the presenters are talking about it both shows that you know a boy Tori got had to get stamped on every booth at shop.org is the whole deep learning cognitive Computing thing, and you know we've done a couple deep dies on that so I'm not going to rehash all that territory right now. [25:23] It is a super important Trend butt, like in my mind a lot of its importance is getting diminished by the fact that it just being treated as a throwaway buzzword by so many people in our industry for so many different purposes. Scot: [25:39] That it on shop.org. Jason: [25:41] Well the one and I did not get to see this line but I got to watch a recording so Mark of Lori did an interview Mark does not do a ton of public speaking and so that like there's a great gift for shop.org so you get, Andy done at Rico Dandy reports to Mark market reports to Doug mcmillon the CEO of Walmart. You know which I imagine has to be a funny Dynamic cuz you know Marcus is probably worth multi billion dollars between. Selling of Quincy to Amazon and selling of Jetta Walmart it was kind of the one-year anniversary of the sale and it was just it was interesting to hear his his POV on the Acquisitions he talked a lot about another, all the Acquisitions that he's made and when he's continuing to make find a kind of falling into two camps so he would say he purchased a bunch of these companies. Just for their merchandising chops and their access to product lines that Walmart didn't have access to so you by ShoeDazzle to get more shoe expertise and to get more shoe lines that the relationships with the vendors and and smart merchants, alone make that sort of an immediate Roi acquisition for Walmart and then he would talk about their acquisition of the digitally native Brands like bonobos and ModCloth, being a much longer term strategic play and, you know this this goes to a a show that I think we're going to do next week about private label an Amazon private label in particular Walmart and most big retailers have a big strategy to. [27:15] Build more important house brands that you know used to call private label but in some cases these far surpass. Private label and it seems clear that you know part of Walmart strategy to build this portfolio of valuable brands of consumer want that you can't get on Amazon is through acquisition and so you know he I think you would categorize ModCloth in Bona BOCES. The first of of presumably more Acquisitions in that space so it just kind of interesting to hear his framework for the acquisitions. Scot: [27:47] Awesome any other shop.org updates. Jason: [27:51] I think in the time we have that's probably going to have to cover it because I feel like we, you know it's been a busy just news months since we last did news and I know there's a ton of the Amazon news and some other industry news we want to jump into that. Scot: [28:09] Yeah and it wouldn't be a Jason and Scott show without. [28:27] So the first big piece of Amazon news is what is commonly referred to as hq2, so on September 7th that Amazon I just kind of randomly put out this announcement that they were accepting. Rfps for their second headquarter City and these are peas and courage cities to be. Aggressive they had to kind of till the end of October to submit their bids and and it also is very detailed. Unlisted what Amazon was looking for in a city and important things and and how to highlight your city and whatnot then that is really just dominated the the the. The new cycle for for the last 30 days so probably actually be glad when they make their announcement some kind of will tired of talking about HQ to be honest. [29:18] What it was now so I kind of felt like Austin was a good one because the biologic is Amazon. The retail business is Amazon is relatively mature and really got a core density. Both in Seattle and then the most number of employees for retail are in the phone at centers so it seems like you're going to open another headquarters level kind of operation is mostly going to be. The the newer generation Amazon things I'm sure they'll be some retail folks there but it'll be the minority let's say 10% so they're going to hire. [29:54] 8000 people maybe 800 will be kind of retail random people and then the people that are in HQ around retail tend to be buyers and and developers of the site. [30:03] So then you're left with like who else is going to be in there and where I kind of come out is the echo family the AWS family and these kinds of folks and, when you look at Amazon's R&D budget I think that ends up being a lot of Engineers so so I think you're going to let you know if I, if I kind of play that out Amazon near needs to be near an engineering Hub and. Austin's really good one we have one here in Raleigh-Durham Boston's another area and then, like that Carnegie Mellon quarter there so. The Northeast has a lot of negatives that so I don't really think it hits a lot of things they want to do there so I coulda ended up with Austin it's kind of his is where I think it is so did you give it a lot of thought to this one Jason. Jason: [30:44] A little bit like there's been a lot of interesting talk since they want us if it's a scam if they already have a location and that in that this is just a big PR stunt that. Did they ran soda. Be interesting the people speculating that all think that the the foregone conclusion is a different city so they're not unanimous in that which is funny. [31:07] Austin certainly seems like it's in the running I jumped on Twitter early on in this and you know trying to make it out of the box call Houston it just been hit by the hurricane and I I really think the whatever City wins is going to have to pay a fortune in Economic Development funds to Amazon to get them there so there's going to be, huge concessions Amazons not going to pay any, property taxes for for 20 years and whatever this headquarters is and it's it's frankly probably going to be an economically bad deal for whatever city does it, it's a little bit like bidding for the Olympics, and so it has to be a city that has a bunch of money to waste on that and I informed that criteria I think Austin might struggle to come up with a package and it occurred to me, Houston's going to get a bunch of federal money they're going to need to rebuild the whole city they have proximity to a lot of the same universities that Austin does and so I thought it could be interesting that could be a way you know a great PR move for Amazon to help, rebuild that you know the hurricane damage City and in Houston I haven't heard anyone else jump on that bandwagon so if I'm, if I'm right that'll be great but the lack of people that agree with me has me a little nervous about that prediction you know the. The sort of emotional favorite for me would be you know they really want to win the pr bad all they had to go to Detroit and Revitalize Detroit and Detroit actually does meet a bunch of there. Their criteria so it's going to be interesting to see how it all plays out like you know I don't know. Scot: [32:44] Yeah yeah I don't think Detroit has enough engineering people there so we'll see. Jason: [32:49] University of Michigan though. [32:57] So that I did see some interesting press releases about a potential new Amazon device which was a wearable they were glasses that had Amazon Alexa built into them in so that, when you first see what about glasses you think about a. Yeah heads up display and Google Glass and all that it was actually the glasses were. Convenient way to deliver the earbuds to your ear, and the idea was to have a in a persistent access to this always-on digital assistant in Alexa and so it'll it'll be interesting to. To see if that product ever meets the light of day as we record this Google just just made their big announcement for the new pixel phone and one of the accessories they announced was I said that your butt, that are specifically designed to put the Google assistant in your ear at all time so it seems like like that. Yeah I could be an interesting battle grams of you know what year based personal assistance. Scot: [34:01] Yeah and that's my big ass cuz I know, dresses listening so mr. besos the big ask I have for a new platform for Echo Alexa is wireless earbuds so I have airpods in the Syrian or face is just terrible I can never get it to play music on Spotify or anything else but Apple music. So would love for you guys to salt that for me. What it was I was excited about so it shall advise over the years I've gotten a lot of these folks that sell refurbished product and there is there's a big set of consumers that love the option to trade down to this kind of product to that has been. Retail certified that it is it is I've been. [34:44] Yukon to a process usually by the manufacturer certified that it's like new and it has a warranty, I also know this refurbished so Amazon's had kind of weird policy on this that kind of let it you do it but then they don't give you the tools as of that kind of seller to be successful and is it not really meeting the customer's kind of needs so. [35:04] They announced that a new kind of marketplace area called renewed and that that's exciting cuz I think. [35:11] That's a really big area Amazon hasn't nailed yet and it's going to be good for a lot of the larger sellers to do that. This is just kind of like super not sexy but it's really important because this is where Amazon is really kind of. Dominating your woman that's first phone is in her build out so just kind of looking at some that we haven't talked about on the show quickly and just starting kind of. Towards the end of August to August 28th announced a million-square-foot Facility in Oregon in the Salem area. And then they also at about the same time the Ohio so organized Ohio in those are about a million each and then they are doing their first fulfillment center in New York and that's going to be in Staten Island that's 855. Thousand square feet then on the 14th of September the announcements again with a million 3rd or 4th in Michigan. And then in the day it's kind of funny like a literally 20 days after they announced the second fulfillment center in Oregon they announce the third and this is going to be in Portland and it's going to be a million square feet. Something's going on in Oregon's so there's there's a lot of Amazon love in Oregon right now on their building fullness centers as fast as they can just kind of find land. And then the kind of in that Vein on the 18th they announce that yet another Ohio one this one's and Euclid so it was kind of. [36:36] Smaller is 600000 square feet which is kind of a. [36:39] Effort by Amazon Sanders and some microphone the center that must have been some function of the land I checked and it still a normal FC it's not up sortation Center or prime now or anything like that the other one is. [36:52] The Washington Wizards was kind of talking about the Indian e-commerce market and just kind of. [36:58] Dropped the Amazon now has 44th element centers in India this is priced me because I don't think they would announce a lot of new filling centers in India that I've seen this is pretty well researched I thought they had like 10 so. Does a little surprising to me. [37:14] Pretty sure the Cialis would not say that without having fat checked it six ways so I think that's a new data point that's pretty interesting that that indicates that the the level investment. Amazon's making India who sings her hundred million bucks to build out so that that kind of feels like. I was surprised 3 to 4 billion dollars there which frame signs effectively nothing but you're pretty interesting that that India is releasing stupid wrap up as well. Jason: [37:44] That is crazy I wonder is there a way to make money on the stock market I feel like tons of investors forget that Amazon is going to spend a fortune every Q, 3 opening a bunch of fulfillment centers to get ready for the holiday season and just seems like there's always that's always going to be a negative profits quarter for them as they say is they. Spend all this capex on these fulfillment centers in I might surprise by people being surprised by it. Scot: [38:09] Yeah what it does is it kind of likes all these ones that are now it's still kind of a crew and they won't hit the piano until they launch they opened is my understanding how the accounting work. Listening to your point it's like they take this really big non-cash hit the Dave I've been doing out the cash overtime and it will create this kind of you know negative accounting thing on there their typical leave it on this one of the reasons, they really like to focus on free cash flow and versus because you have cash cash is cash and accounting rules don't change the cash coming in and going out and so, when your building dis many phone as soon as you can imagine that the accounting rules really start to add up on you. Jason: [38:48] Yeah I can only imagine I maybe should have mentioned in the shop.org announcement that, that are recapped it was a surprise event that Amazon put on Indian asked a bunch of new Alexa devices and the first thing I found interesting about that was unlike Apple or Google it like, you don't announce the event several weeks in advance and build up a lot of anticipation. As far as I know Amazon didn't give anyone any morning they sent out an email in the morning saying hey we're having a press event in Seattle in 4 hours. [39:21] Which which means you know there's a bunch of reporters that now have to live in Seattle and they announced a significant refresh of the whole. Alexa line in so we mostly driving cost down so. [39:38] They took what used to be the bass Alexa and they shave $50 off of that they improve the speaker improve the Aesthetics a little bit. They they put a new product in the line at the the price of the old or Oxo that now includes a home hub so the ability to control a lot of home automation devices without a third party hub. And so what that means is. You you don't even need the Philips Hue White kit you can just buy individual bulbs and you can control them direct from your Alexa and so you know clearly one of the things Amazon that has has. Noticed is that setting up. [40:17] That configuring home automation is still too difficult and plugging in and getting interoperability between all these products is difficult so it seems like they're trying to address that problem directly and make it. Easier to unboard new products and add new products to your smart home. [40:33] So that'll be interesting and in the goofiest product that they watched in this thing is a set of buttons that are designed for family games and I think particularly designed for like a version of. Of a trivia in Jeopardy that that you can play on the Alexa where each family member has a button and you hit your particular button to buzz in and get a chance to. [40:56] To answer a question that Alexa asked so like I thought it was Goofy but I'm sure I'll order it said about them. Scot: [41:03] I'm surprised you haven't preorder this. Jason: [41:06] And I guess I forgot one important when I have pre-ordered some of the products in advance I can't even remember which ones are pre-ordered there's a new version of the echo. That has a screen on it. And this looks like it's predominantly made to work as an alarm clock so. You know it's a small form-factor device with a smaller screen than the. The Echo Show and it seems like much better ergonomics and it's designed to sit next to your bed and you know I can have a persistent clock face and do all these different things. You know that you I know we both have lunch echoes in her house the you're my wife and I each have a clock next to our side of the bed like the last thing I'd want to do is add two more Echoes to my bedroom and I feel like they'd all be competing here are commands. Scot: [41:51] Yeah yeah that's what I guess. [41:56] The did you see that there are another car OEM at Alexa at the BMW they're going to have the Alexa capability. Jason: [42:05] Yep and that seems like a pretty cool car to have the Alexa in you know voice interface makes sense in a lot of places, but for sure you know one of the places that makes the most sense is in the car cars of Ed, natural language interfaces for a while and they all hip hugely sucked in so you know. Seems like a pretty big competitive Advantage for for BMW to have what everyone you know feels like is the you note for this along digital personal assistant and the best natural language interface, in their vehicles. The book side is if you're any retailer other than then Amazon you know it sure sucks to keep seeing Echo win all these OEM deals, you know if anyone ever needs to do any add any products to their shopping list or do any auto reordering or any of those kinds of things while they're driving, you know Amazon certainly going to be in pole position for all the all those orders which is not good news if your Kroger or Walmart or Target or any of those guys. Scot: [43:11] Yep I the most controversial Amazon news he recently was Cole's announcing they're going to take Amazon returns about half the folks I kind of saw a comment on it said this is genius this is going to drive foot traffic to Kohl's you know people come into Kohl's they'll drop off their Amazon returns in the shop and that that's a genius thing the other half said, this is a deal with the devil they are going to know the coals is simply paying to to run Amazon return center sport where they fall out on that one. Jason: [43:44] I think it's really smart, and the reason I say that is you like there's all kinds of opportunities to partner with Anna's on their front of me and almost always, there's some huge downside to partnering with Amazon you're exposing them to a bunch of data that they're going to use to compete with you you're giving him a bunch of Revenue that they're going to use to compete with you you know all these Frenemy Arrangements. by definition have have something in it and it's pretty unappetizing but the Kohl's deal as far as I can tell the super one-sided. [44:19] Kohl's isn't giving up any data about their customers they're not sharing anything proprietary with Amazon they're creating a reason for a bunch of of digital Shoppers to walk in the cold store, during holiday season and there's going to be an opportunity for serendipitous Discovery there it just seems like. You know when one of the the most favorable deals I seen someone do with Amazon in quite a while so I thought it was smart what what. [44:46] What do you see as the potential downside. Scot: [44:50] Well that's good take a broom in the store so I imagined me an Amazon Locker kind of thing so it's not entirely clear how many. Ask me up a minute so you know if it's an Amazon Locker then that's essentially having a big amazon ad in your store. And then who's to say that people can't order stuff and pick it up there so that I don't know there's a trade-off there and if you have to staff at that's even kind of a little stranger so we'll see. Jason: [45:19] I don't think we've seen the details yet so that's fair enough it's funny when I say that if you shop at Kohl's so they set up a bunch of extra customer service centers during holiday so that you know you can, do returns and and a half after checkout and. [45:36] You know things like that and so I just sort of assumed that I would be an extra function you could do it any of those return terminals in the. [45:43] In the store in Holiday would be to return your Amazon packages. Scot: [45:47] Could be we'll see. Jason: [45:48] It's been over a month since the Amazon took over Whole Foods and we're starting to see some interesting. Recaps on the how that's played out you know. Everyone of course made a lot of buzz when it look like Amazon was lowering a lot of prices, on day one when they took that over and you know Amazon got huge amount of PR credit for that which you know, probably negatively impacted market cap on how much other grocery stores but it's been interesting we're now starting to see some. Evidence that that. Does price reductions dramatically improve traffic in the stores and they drove a bunch more bodies into the store we certainly saw evidence that there they're selling a lot of the Amazon private label 365, on Amazon platform and maybe even sold out of a bunch of problem products and created some supply chain problems, but I've also seen some interesting analysis that, did all of the price Cuts early on were pretty strategic and that a month in it doesn't look like it's really cheaper to shop for a basket of 100 items at Amazon Whole Foods, then it was before the acquisition and so you know the way they've lowered some some prices that they actually raised some other prices and that you know it, it looked a lot more like a perception change than a fundamental pricing strategy change. Scot: [47:17] Yep the one of them. [47:20] More interesting reports was from Foursquare where they actually kind of can measure store traffic if they look at at check-in translate they believe that the traffic was up 25% since the acquisition so, whatever they're doing seems to be driving more people into the stores which which is I think the desired go there. Jason: [47:36] I was also surprised in a day when they did something really impressive to me they had a car displays in all the stores, which is non-trivial to execute but a month in it looks like a bunch of those displays were even temporary and so it does not appear that they're going to be permanently merchandise saying Alexa and all the Whole Food stores at least. Scot: [47:56] There's a bunch of interesting m&a so it was just kind of go through the sand and talk about it come out in a package so Walmart acquired parcel. Plated was acquired by Albertsons Ikea Acquired taskrabbit and there's kind of a definitely a delivery on demand theme there what do you think about those acquisitions. Jason: [48:21] Yeah I mean that they all certainly make sense Walmart had already announced that they were looking to do same-day deliveries in New York I think that's primarily for Jet and so parcel is a, you know presumably the vehicle that used to do that you know meal kits are exploding category and in grocery home delivery of meal kits has a bunch of cause problems as we seen in, Blue Apron so so Distributing them through a you no pick up in grocery store makes a lot of sense so I thought that was an interesting play by Albertsons and then the taskrabbit one is kind of most interesting, one of the big big at impediments to Ikea stuff is Ikeas are in inconvenient locations with giant parking lots, and you know it's often not not appealing to drive out to and a Kia and then you get something that you have to assemble at home and so I don't know what percentage of taskrabbit tasks are actually buying in assembling Ikea furniture but, you know it potentially address is like you know a pretty big impediment to a key expanding their market so that could be really clever. Scot: [49:29] Young speaking of m&a we're celebrating the one-year anniversary of Jet and Walmart so congrats to all those guys and when this happened there was enough. Kind of like the Kohl's return thing there was about half the folks thought this was genius another half thought this is going to fail this marketplaces tiny Walmart's just going to let you know not be able to grow it and yeah I think the results look promising so far as to certainly the stock like, stock market likes it so Walmart stock has reacted really well over that that. And then you know e-commerce has grown I think the last quarter they announce is about 63% growth so, I know that that's all pretty good news do you think it was a is it time to call it a success. Jason: [50:17] Yeah well I'm not sure that one year is a short of time to, to make that determination on a three billion dollar acquisition but I actually think the first year was successful it clearly drove some cultural change at Walmart they did a bunch of other Acquisitions that it's doubtful they would have done, without my glory being there so that that certainly seems to add a lot of value in a Walmart just needed a good story to talk to the market about Heather competing with Amazon and, the jet acquisition certainly gave them that in and they've had this, terrific performance and I do think some of that is definitely related to to Mark in the new team in the directions they're setting but I also think, a lot of that growth is coming from Walmart's expansion in a digital grocery which is probably something that was underway, before Mark got there and so I'm not sure you can contribute all of the phenomenal e-commerce growth Walmart and last year to jet, but that the. The progress that they made that in many ways is most impressive to me is in the year that since that acquisition, they've expanded form like 10 million skews online to 57 million skus online which is, largely through the marketplace which I know you know something about but that seemed like, you know a pretty significant change and is apparently driven a lot of their success as the larger assortment and the the shift to focus on everyday essentials so. [51:51] Add all that up and I certainly don't think anyone has indigestion about the acquisition it at Walmart at this point. Scot: [51:59] Yeah yeah I'm a big fan of the selection stretchy nothing. Mark you mentioned it at the top of the show from the shop.org interview acquiring this Brands a lot of people look at that like it's crazy but I think you get access to anything that you can make exclusive like like the cost of for bonobos or any of those kinds of things that's a huge in this kind of selection battle and and, Alec Mark Clearly understands that and it's starting to play the game kind of at the same level Amazon has been so I think it would be fun to watch. Jason: [52:29] For sure and speaking of that there was some new news like just this week which was the jet is launching its own private label grocery brand. Scot: [52:39] Yeah this is so kind of a little teaser here, private label is a huge topic Laden's kicked off Mary Meeker had this presentation that she does every year and she talked about. Private label in the context of Amazon and showed the batteries Amazon private label battery is kind of taking a risk than one spot so since that and I kind of the spring, private label is really flared up and we're going to do a deep dive in our next episode so, I definitely stay tuned for that that topic will be specific to the Amazon private label offerings Sofer as as relates to judge you think. That's a smart plan or what what's going on there. Jason: [53:18] I think it's a really smart plan for all of Walmart to own some successful private labels and I think relative to some of their competition that's been one of the area that they are areas that they haven't made as much progress as they like so I certainly you know I'm interested to see them try it like I don't know enough about the program to know the nuances of the brand is it actually branded yet or is it just something they're testing in jet first and, eventually go to Walmart like I think those are all going to be interesting things, things to watch but I certainly think in the long run Walmart in jet need to own some exclusive Brands and going to cpg space is certainly going to get a lot more, competitive before it's all said and done. Scot: [54:08] Yeah and I know we're getting tight on time so going to kind of the lightning round the holiday forecast for coming on in RF always does it at shop.org and they said all in its going to be 3.624% this holiday which, it seems to be pretty darn bush, and I think in that call it at you implies that non-acidic caught non store Commerce is like they're kind of coded word for e-commerce you stay so I prefer e-commerce and I think they said 15% for the holiday. PWC is out with theirs and, they are showing that she didn't put a. [54:46] Number they said people going to spend 6% more this year than they did last year and I don't know if that means like. [54:53] The forecast is 6% because you got kind of like at all I guess you could assume more people will shop for less people show up an endowed chair that number. So and then does not like. Around 90% said they're going to shop in stores so I guess that makes sense with about 10 to 12% of sales online so. All good but I guess 84% said they also shop online so I guess this proves omni-channel is a thing. Jason: [55:20] I think you might be right I think it is a thing yeah I feel like a number of the holiday for Castle come in and for stores they're all in that like 3 and 1/2 - 4%. And then you don't you see, Miss 15% like I'm sort of Ebenezer Scrooge on these things in a way it's a silly thing to predict because. That the growth is so dependent on the pricing in the promotions like you can grow much bigger by by selling stuff cheaper and losing more money in so pretty thing the growth without also predicting the the promotion levels is. Not super useful to me. But these guys are all burden by like data and scientific methodologies and You Know It dance mathematics and all that sort of stuff I don't have any of that stuff and so to me it seems like. [56:08] Aren't you don't think your holiday season is going to be as rosy as these guys are all painting like I think if we get the 4% growth in all of retail, it'll be because it was a hugely Promotional and unprofitable holiday. I think we just have way less doors and so there's going to be blessed up in the pipeline which means manufacturers are going to, I sold the last stuff through I don't think it's going to be a bad holiday season and you know any hugely negative comps but, 4% feels a little Rosy to me and I actually think the account number could be higher but a huge caveat there, even though it's 15% you know Walmart's grown 60% the last two quarters, a lot of that from grocery and groceries opening super fast at Walmart so they're going to have way more grocery for this holiday so they could do 60% for this holiday and Amazon's going to do 25 or 30% for this holiday which essentially means the rest of e-commerce is down. [57:07] If that whole industry only grows 15%. Scot: [57:10] Yep yep I think. Abortion e-commerce said I think we're going to see kind of a high teens number from I think it's going to really be a year of acceleration on that one controversial speaking promotions promotion that's out there is the Marketplace Marketplace that focuses on bringing really super cheap Chinese Goods into the us there now says 30 million dollar NBA sponsorship and a lot of the NBA jerseys now feature the wish look up so it'll be interesting to see if that. That is very kind of in-your-face kind of promotion for an e-commerce company that we haven't seen before. Jason: [57:45] Yeah and I mean it makes perfect sense cuz when I'm watching basketball something to happen to me all the time as I suddenly realize I need a particular color fidget spinner and only 6 weeks and so I think now it's going to remind me where I can get that. Scot: [58:00] You have an emergency. Jason: [58:03] A six-week emergency. [58:05] I think it's totally interesting that they're making the investment and and like in a bylaw demetric switches making. You know it is an is a meaningful player like I do I'm not a big fan of the customer experience of 6 week delivery I think that like. [58:22] Has got a limited appeal in in this world and which were we're getting to minute delivery from from our friends in Amazon. [58:32] But I think that's probably a great final word luckily I didn't invite anyone from wish to have a counter perspective, and we have used all that a lot of time so, hopefully Wizards where will the stick with us through the fire hose treatment and got some interesting stuff as always weeding courage you to continue the dialogue on Facebook if you disagree with any of our positions we'd love to hear about it there's anything we didn't cover that you like to hear about suggestions are always appreciated, of course if you really enjoyed the show, we love you to go to iTunes and give us that five star review if you hated the show you know don't feel it necessary to leave a review at all. And thanks everyone for listening. Scot: [59:19] If you need to show you can call Jason on his home phone number which is just getting thanks everyone for joining us and happy Commercing.

EP0096 - Listener Questions Part 2, and News Amazon News Amazon now showing pics of delivered packages in app AU fulfilment center Amazon hiring day (50k new jobs) Lots of new FCs coming Sears to sell Kenmore on Amazon and build Alexa into products New Amazon Hub Lockers Forcing Free Returns on 3p Sellers New Amazon  handbag private label launched - The Fix (Prime exclusive) Stripe processing some Amazon orders Listener Questions Michelle Grant via Twitter: Do you think Nike is one of the few brands that have the leverage to get Amazon to remove 3P inventory? Steve White: Hey guys, when I talk to brands they have this sense that they are going to be 'pushed out' or off the platform as Amazon develops products in their respective categories- my sense is that Amazon has never acted like a bully in that regard, just adds additional competition- thoughts? Parker Block: Who is right, @retailgeek ? Are disruptive forces going to drive retail consolidation (per @debweinswig) or fragmentation (per @klobaugh)?   Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 96 of the Jason & Scot show was recorded on Thursday August 3, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.  New beta feature - Google Automated Transcription of the show Transcript Jason: [0:25] Welcome to the Jason and Scot show this is episode 96 being recorded on Thursday August 3rd 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners Jason you're you're at home the rear of the sign this is the first week this year you've been home so that's pretty exciting. Jason: [0:50] I am for those of you that are listening this would be a good time to up your investment in Chicago area Starbucks if it's possible the individual investor in the Starbucks branch. Scot: [1:01] Cool flowey, you wanted to start off at the top of the show and congratulate one of our friends of the show Peter Cobb he was our first guest and he's founder of ebags and he has just announced today that he is joining the board of DSW so congrats to Peter. Jason: [1:19] Yeah that's super exciting I had a nun confirm report that his primary qualification for that job was that he was the inaugural guest on the Jason and snot ship Jason and Scott show. Scot: [1:31] Oh yeah yeah I think it's definitely Resume Builder will have to see who the second guess was and see if they rise to Fame and Fortune as well as well. Jason: [1:39] Exactly. [1:41] Scot I feel like we didn't get to talk about it and I may have happened 2 weeks ago but they revealed all the information about the new Tesla and if I'm remembering right you have an option to buy one. Scot: [1:55] Yeah yeah I'm excited the actually the day they announced it I put into pre-orders so I was going to, use one and give away or if I couldn't find some of that wanted I was going to sell the second one and, it's exciting because they did just kind of update the website and show when they're going to be delivered. And I find it hard to believe so I'm taking this with a grain of salt but it shows that both of mine would be one is to give you a 3-month window and one is October, November December in the other one is November December January of, 1718 so I doubt that I will actually be that early but it's kind of fun to think like it could be possible. Jason: [2:38] Wow are you going to have time to expand your garage in time. Scot: [2:42] I don't know we will see. Jason: [2:47] That you talk about first world problems that is definitely a first world. [2:52] I don't know if I ever told you this but that turned out to be my inadvertent brush with greatness do did you follow that there was this light controversy someone asked you on musk if he was going to get the very first one, and he tweeted something about how know we have a strict policy that whoever fate pays. The full fare gets the first one and so that belongs to one of our investors who subsequently gave me the rights for my birthday did you. Did you see that story at all. Scot: [3:21] I did not know I missed it. Jason: [3:23] Yes it was like a internet thing for a day and a lot of people were questioning the veracity of that policy, and so it became a little controversy on stuff but what was funny about that is, the investors name is Ira iron price and that that sound really familiar to me, it turned out he was an intern for a VC firm that was when the investors and when the reefers companies I was a principal for and so I get to work with, I rather like the week he graduated from Stanford Business School and now he's giving Tesla's to Elon Musk. Scot: [3:58] Nice you should call him up and get on the list. Jason: [4:01] Yeah I don't feel like I would want to want to impose. Scot: [4:04] Yeah. Jason: [4:06] But I will share the story on the podcast for partial credit. Scot: [4:10] Cool actually I think it counts yet that is definitely a Forrest Gump kind of moment there. [4:15] Two on let's jump into it on this week show we're going to cover some news from the week and last week we had so many listener questions we were swimming and listener questions we're going to. Kind of swing back around at the. Back half of the show and pick up some of that we were not able to get to so we apologize to those listeners that were waited on listening it with bated breath last episode, we will do everything we can to get to the mall of this week so let's kick it off it would be a Jason Scott show without some Amazon news so here we go. [4:50] Amazon news your margin is their opportunity. Jason: [5:06] Yeah so the first thing is I had several colleagues send me pictures this week from there Amazon app where in the the order tracking, Amazon was uploading photos of the Amazon box being left at the customer's doorstep. Scot: [5:25] Yes the. You tag me in one of those tweets and I logged into my account one morning and had like 60 notifications that's like what the heck the only time that ever happens to me as if Marc Andreessen his stop tweeting but when he was he retweeted a couple things and I would wake up and have like. 500 followers so it felt like that is very exciting for me. [5:46] It's coming in a few I was kind of thinking through the logic there and so. Obviously one of the standard carriers is not going to do that so. So USPS so it's Amazon the bulk of crime goes through ups and then they leverage USPS in the needle little bit of FedEx so none of those three cares would do it. But they do have this Care Network called Flex that not many people know about this started when they launched Prime now it's an Uber Rush type service so uses 1099 drivers and a very similar Uber like system but for packages instead of people. And they developed this for Prime now so all the prime now products are delivered that way. And then what we're starting to see is more and more packages out of the Fulfillment centers they're running some algorithm that essentially kind of. Uses that same driver not work and I believe if people are close enough for the you can ommix work out that it's. Cost-effective compared to the other options, then they will get Flex drivers actually go to fulfillment center and deliver a package so it looked a lot like my guess was that that's what those package pictures were is the flex drivers like an Uber driver they have a very. [7:05] I'm very specific Amazon after the download to be a flex driver in there they can scan packages and take pictures so seems like that's the logical place where that would be happening. Jason: [7:15] Yeah and I think partial confirmation that you're right at the first person to send me that picture was a co-worker of mine Jeremy lockhorn, and he has a one of the Ring doorbells so after you you positive that theory that it probably wasn't a UPS driver Jeremy pulled the video from his ring doorbell and, sure enough it was a woman in a tank top that look like. Dropping off that that the box of the door. Sheer in Chicago because we're lucky enough to be really close to some fulfillment centers we get a lot of, same day delivery using those Flex drivers from the actual fulfillment center in Indiana and so it's my my building I have 12 Neighbors, it's in our condo building is pretty funny we get two waves of Amazon packages a day like our UPS guy comes at about 1 in the lobby fills up with Amazon packages, and then the Fulfillment center delivers All the Same Day deliveries at about 9 p.m. and are in our lobby refills up with Amazon boxes every night. Scot: [8:23] Wow you're just like Amazon sooner there. Jason: [8:26] Yeah there's a lot of good trend-spotting by just walking it with my neighbors order I will say I'm someone impressed by my neighbor's they they have some pretty eclectic e-commerce shopping witch. Which always makes me happy but I think people Basque. Scot: [8:42] You're a child the look in the box feature to see what they throwing. Jason: [8:45] I have it as you probably know it only works with your own order. Scot: [8:48] Yeah I know I try to. Jason: [8:49] Which means I can never say anything because it's my boxes are always from my wife so they should have a family family plan for that somehow. [9:00] Everyone on the plane Prime account you should be able to see or something but I think presumably the reason they're taking those pictures is to reduce fraud and you know false claims the packages when delivered that seems like that. [9:16] The primary reason. Scot: [9:18] Yes there are some of the on demand economy companies make it part of their user experience to kind of show the delivery one of the one of the New Generation Flower companies called Urban style mistake they actually film a little video of the product being delivered and they send it to the sender as kind of a nice little wait to see. [9:38] It's not as kind of boring as a package sitting on a porch. Jason: [9:41] Yeah it makes it makes the most sense in the world and you think about it it's it's kind of sad that the big flower companies can't do that cuz you would really like you never know what the product look like looks like that you purchased. Scot: [9:53] Yeah absolutely, a couple other kind of quick hit lightning round items on Amazon news these are all kind of in the area of filament so. [10:04] Amazon has long been rumored to be opening in Australia there was kind of definitive news that they have located a warehouse so that's interesting so their first fulfillment center in Australia has been located they've done a lot of PR around hiring for the holidays and they they did a job fair this week where they had, 50000 folks they were hiring and, moose articles I saw actually wear negative because there's so many people at these events the lines literally went on for, most people reporting waiting in the lines for eight nine hours it was interesting the financial press was kind of surprised because, if you look at the data that comes out from the government it looks like we're at effectively you know neutral employment where, almost everyone has it we have very low unemployment right now but then when you go to these events that they're hiring you know kind of. 10 $15 an hour kind of folks there are also a lot of people out there looking for working and they really would like to work on Amazon fulfillment center so that was really interesting in Amazon got a lot of, there's ton of press around it. A lot of it was negative not not really against Amazon just a line seem to be very long I'm the last one is we recovered Amazons. Q2 earnings last podcast but. [11:19] After we recorded some news came out that the CFO essentially said one of the reasons there was a lot of expenses kind of in the four projections was that 80% of the format centers are going to open this year will be in the, back half essentially and Amazon doesn't really open fulfillment centers in November December so back-half essentially means, July August September October so when I do the math on that it's kind of crazy it makes it seem like they're going to open. Teen 220 performance centers and it kind of comes out on the high side of that so that's give me something I'll be keeping a really close eye on it is kind of the reading the tea leaves there made me feel like there are a lot of a felmet centers coming in the next 3 or 4 months. Jason: [12:06] Yeah and that's feels like that's now going to just be an annual cycle for Amazon so it's it's funny of your investor you should almost like you know grow to expect Q3 to be a low profit quarter as they they have these huge expenses for opening these things. [12:22] Another interesting news bit do we didn't get to cover earlier is Sears announcement that they would now be selling Kenmore appliances on Amazon and that. It was interesting for a couple of reasons but in recent months we've talked about. [12:39] Honest to add previously said they would never sell on Amazon sewing on Amazon we talked about Nike that said Amazon wasn't right for the brand you know he's at least dabbling with some excuse on Amazon you know now we see Kenmore which is one of the you know. Few remaining valuable properties that Sears owns. [12:56] Moving to Amazon in every time one of those things happened like it had a derogatory fact on the rest of the industry and sure enough the other Appliance retailer stock went down. When Amazon announced that they were selling Kenmore so you know I think we're seeing this new trend that. Then Amazon can you know at least temporarily like materially affect the valuation of all their competitors just by issuing a press release which is. Pretty interesting in one other thing it was interesting about this Kim ordeal that I didn't see as much coverage on but Kenmore also announced that they would be integrating the Alexa in a bunch of their appliances. And so that's a you know another controversial one you know a lot of retailers aren't aren't big on Alexa being the default, artificial agent in all these kitchen appliances because it obviously is giving Amazon this huge leg up and you know now for Kenmore to do it as is, pretty big blow. Scot: [13:58] Yes I think it's you know that a lot of discussions about looks with colleagues and I kind of take it to this pretty extreme wear. I think Sears could actually do better if they would shut down a lot enough all but maybe I don't know 50 stores or something and sell the real estate and then become a house of brands that sell other places online not only Amazon but. Definitely Amazon good examples I think a really big mistake they made is they sold Craftsman for something like, 900 million dollars to I think a private Equity Firm note to Black & Decker and you know I think if they'd sold Craftsman on Amazon that would have been. That line is got to be I don't know what its revenue is but it's kind of be a. Billion dollar ear line is still quite popular out there with with tool folks so so it's interesting I don't know if this signals a change of that kind of thinking or if it's a last-ditch effort before they sell it or I don't know but it just to me it feels like. If you could have kept Craftsman. [14:59] Cheap Kenmore of the good couple other brands sell the stores and use the proceeds to go buy more brands in and I'm kind of a family of Brands there that may be a better future for Sears and kind of like what looks like this slow death that they've been barked on. Jason: [15:14] Yeah I know I certainly think you're right I suspect that some of the valuable Brands they've had to sell it been painful and I think they probably had to sell them because the stores are such a money sink that they just needed the cash and you know I think, you know financial hardship makes you make some some short-sighted decisions and and Craftsman might be a perfect example of that. Scot: [15:36] Another quick Logistics one Amazon announced a whole new product called the Hub. And this is a physical Locker it's a lot like Amazon lockers and even looks kind of like it but what's different is it's meant to go into residential location so at least case they talk a lot about is an apartment building, or like your building where you are Jason sounds like maybe have a doorman so the packages are secure but pretend you didn't have a dormant then, you would put this Hub there and you'll receive packages and, the returns in there that kind of thing just like an Amazon Locker the difference is it now has a new brand called the Hub and if you go to the hub. Amazon.com you'll see a picture one of these and other really interesting difference is it can be used by Third parties so a FedEx delivery person could come in and they enter a code, there's a sequence that they they can enter on the screen and say. I have a delivery for Jason Goldberg and it would open the door and then it would know okay Jason lives in apartment. Etsy and it would somebody would message you and I think you can set up, as a resident you can log into there some software you can log into and and set some preferences of how you want to be communicated with so you would get a text message that would say. Jason you got a package from FedEx tracking number X in the hub and then you would go get it and, and you can even put packages in there and summon UPS let's say for a pickup kind of thing so it's pretty resting and. [17:08] You know a lot of companies are working on these things and it just Amazon already is is kind of dislike their 5th generation attempted this it was interesting to see them taken more open approach which is kind of the closed public area Amazon Locker. Jason: [17:21] Yeah and I mean it feels really smart you you go to like the grocery stores that you know do the home delivery through a bunch of these services and what you now see is, a bunch of Amazon lockers for grocery delivery next to a bunch of instacart lockers for grocery delivery next to potentially some third service, and it's taking up a ton of real estate in it it just doesn't seem feasible and so you know you use scale that to these home buildings and it's not likely that FedEx ups and Amazon are all going to get, get the locker space, in the lobby City's building so it's it's pretty smart of Amazon to say hey wolf will do the landgrave pool get the space because we'll let you use it for everything. [18:03] And I do also you know obviously one of the things this is a dressing as just as as. You know we're being disrupted by e-commerce and so many of us are getting so many packages at home one of the real problems that's coming up is package theft and we're saying all kinds of. Interesting and Goofy Contraptions being invented to sort of mitigate that but these Walkers are obviously. [18:26] One of the best tool so so I suspect they'll get some success with that the next news item I saw. [18:36] Got some seller Amazon sellers and a little bit of a kerfuffle Amazon sent out a letter changing their their returns policy for three-piece sellers. All just read a little bit of the announcement dear seller Amazon is simplifying the returns process on items fulfilled by sellers. Starting October 2nd 2017. Returns of items that you fulfill and that fall within Amazon return policy will automatically be authorized customers will be able to print a prepaid return shipping label via the online return center instantly. [19:12] There's another paragraph where they announce another future which is we're also introducing returnless refunds a feature of the tire you requested by sellers. If you choose to do so you will now be able to set rules and automatically issue a refund without requiring an item to be shipped back to you. So as a request this because in many cases it allows you to save on both return shipping and processing costs so the gist of this. Is your three-piece seller on Amazon you're not using FBA. Customer wants to return a product used to go through a process and the seller would have to authorize that return and now they're just saying hey we're forcing all sellers to take returns no questions asked. [19:57] And there's a lot of small sellers then on the forums and on the the Amazon forums. I really outraged about this because you know you know they feel like they're getting getting cheated by by these nefarious buyers that buy stuff and then. Indiscriminately return it and I think it was even some confusion some sellers thought they'd be forced to use this this returnless refund. And that clearly isn't the case that's really designed for products where you know it's more expensive to ship the product back than it is to just throw it away or something like that and so you know they're giving that as an option to sellers but. I don't think this is news for anyone in FBA I don't think it's news for any of the big sellers but you know I do think it's. An interesting play I understand the sellers being upset by it but as a customer I think it makes a lot of sense when Amazon is doing. It's really confusing and complicated when the terms of service are different for every product you buy. Based on who sold it to you right so I buy 3 things they may have come from three Cellars. On Amazon I typically don't even notice that and so then if I want to return all three it's very odd that two of them are returned with no question to ask and one of them the return is denied so this seems like a. A step to force more consistency in a more customer-centric. Approach on Amazon and you know certainly at at some cost to Amazon sellers which I understand they they probably don't appreciate. Scot: [21:29] Yeah yeah a lot of small sellers view returns is kind like this. Battle Ground and they the Dig and dig their heels and have these stocking fees and all this kind of stuff they try to turn into a profit Center and I think the larger sellers of kind of said look please. Those days of Internet are over that's comic 1995 thinking let's returns are here to stay just got to make it in your modeling and that's not going to be the profit Center in whatever the cost is. Put it in your business model and go forward you can't just, can have that kind of thing and I agree with you it it's level sets to user experience that makes it a lot cleaner than than kind of the password to Congo reach every sellers return thing and go to the different rma's and all that stuff. Another Amazon news item is I think one day in the future will look back on 2017 and it'll be the year of Amazon private label because seems like a new private label is launching every week right now so this is your for long time you had a couple out there anchored with amazonbasics and, couple others pins on and and Stratford and things of that nature and then this year there's been like literally a new one is discovered, every month so this month so you know. Private label is called the fix and it's Prime exclusive so all these private labels are either Prime exclusive or not this one is a prime exclusive private label and its Footwear and Handbags so. [23:02] It's got kind of a very floral bright kind of a look to it so it'll be interesting to see how that does. Jason: [23:11] Yeah you know I think there's some possibility that Amazon you know has been the Nemesis of Peter Cub forever and so what a coincidence the day Peter goes to work for shoe company Amazon start selling shoes. [23:29] But yeah I do think it's going to be interesting obviously you know every industry looks at Amazon and then go oh man they're doing great and all these other Industries but, but our category is much more more complicated and you know I suspect a bunch of people at, a Vera Bradley in Michael Kors and you know all the other brands or you know waking up this morning and either. Being being concerned or or not but but they certainly probably should be based on the success of some of the other Amazon brands that they've been able to build. [23:58] And I just always like to remind everyone like we get in the habit of calling these private labels because they're their brands that are offered by the retailer but. You know my joke is Alexa probably doesn't feel like a private label to the the product managers for Bluetooth speakers at Sony. [24:17] Seems like they're full fledge brand. Scot: [24:20] Yeah and unlike kind of what I talk to other brands they kind of say well we've competed with private label for very long time which is true but it's. Different because you know these are frequently tagged. With Amazon Choice they're designed in such a way to be very diffi like mature Brands so it's not like Old Roy dog food where it's like clearly the the Walmart brand or something like that so there's a couple that are there's like wickedly Prime and amazonbasics obviously, but you know when they when they do these apparel ones they slip them in there and, you know it is as a consumer that's not familiar with every brand it is hard to tell so if you do a search for dress shirt or black dress and you will see I'm guarantee they'll be a strip of Brands up there and two of those are private label so it's kind of a I like to do this I go into a, like you I present a lot I'll go into a presentation and and pull that page up and say what's the private label and I would say almost understand the time people cannot a hundred percent gas at the, there's one that dough gas in it other one don't they will mess up so I think it's people should take these very seriously. Jason: [25:35] For sure and think about it like what the next likely plays are with all these brains right like Amazon guns going to use. All their data on selling Handbags and Footwear across all products, to identify the attributes that customers most want they're going to use the search results in the the non converting products and figure out where the gaps are in the market and so there, they're going to be able to use this huge amount of data that they have, dictate what you know how their product lines evolve which is a potentially big competitive Advantage now they're going to install cameras in a bunch of people's dressing rooms and take pictures of their outfits so now they're going to be able to help. Help no much more so than any other manufacturer, the exact fashion sense of all their customers and what products they tend to wear and how frequently they tend to use them so that's going to give him another big advantage over over the traditional Brands and then you know course they're going to roll all these products into, the Amazon wardrobe offering and you know send free trials to customers to let them keep them if they want them like they're just building so many pieces of. Ecosystem here and if your you know your attritional handbag manufacturer or footwear manufacturer that just makes products and tries to sell on you know. You know I think you really need to think about it like you're not just competing against another skew your complete competing against a whole new echo system that that. You know in the medium-term is likely to change how people shop for these products so that's going to be interesting to watch. [27:06] The next news item I had I'll be honest I'm not sure what to make of and you you had a particular interesting Theory, stripe made a press release in stripe as a, very popular payment Gateway particularly with smaller Sellers and marketplaces in they made an announcement that they were now. Providing an undisclosed conducting transactions for an undisclosed percent of Amazon sales. So Amazon is now using stripe for some of their payment processing. Scot: [27:46] Yeah this was a tricky one cuz it was reported everywhere and it was hard to chase down the. The source and its in a Bloomberg article will put it in the show notes and seems like the author saw Amazon's logo on their site and that was almost kind of the. The Germ of the whole article who's winning pieces you know how they became a unicorn not stuff which is great but then you know it is weird because so stripe is. Primarily used for mobile payments and I just got to imagine that core Amazon which one you think about amp. Mobile is the the Amazon app I find it hard to believe they would use stripe but the. Interesting thing about Amazon culturally, is every team is independent and so the cost of that is you don't get a lot of reuse of sometimes nowaday forestry used to the the cloud platform called AWS which is kind of how they saw some of that but I have seen teams at Amazon just kind of like me, their own kind of choices for things and dude. Copies of things like for example in Prime now launched it had a whole different set of product images and taxonomy and things than Corey Amazon and, traditional companies would say well why would you do that that's silly but Amazon favor speed over over efficiency so. So my guess my first guess was while there's a team in the Amazon that wanted to move quickly if for some reason they didn't really want to use Amazon payments per se so they probably just use stripe then I was kind of thinking what. [29:24] That be two ideas I had were, so the treasure truck is really starting to scale up an. You can imagine that that's going to be one of those scenarios where you're going to need to be out there, you're in the field with a point-of-sale system Amazon doesn't have anything quite like that and you're going to want to be. [29:44] Having an individual process payments kind of a sales rep kind of thing so that kind of struck me as potential area and then another one is maybe like some of the Amazon book stores or something like that maybe. Oster using has striping bedded and then you know the AWS team is kind of its own Rogue thing that I was thinking maybe they certainly are processing a lot of credit cards there maybe Stripes used on the B2B side there and some context, yeah or maybe there's some other Amazon app haven't really thought of this launch in the last year that that used to stripe to as as as payment processed I just went to really hard to believe that core Amazon is using stripe unless you know this is some precursor to an acquisition or. Did Solving some. [30:28] You know it could be maybe an international kind of think so sometimes you know you're going to Sonny's markets and the it would be too expensive to add support for payment Type X and maybe stripe party has it, those are kind of the things or maybe they wanted Amazon pay or Apple pay added to something and you know, Apple present keen on letting Amazon into that so they stripe give him coming arms-length way to have that those are kind of my thoughts on this I don't think it's kind of what, you know the kind of implied in that article. Jason: [31:05] Yeah I think any of those are possible like I greet with you unless it's a precursor to an acquisition it makes no sense then Amazon would just start using stripe as kind of a. 1/32 primer for people about payments like. If your small pair a small seller and you want to start taking credit cards you're likely going to pay a 2.9% fee for credit cards and that's the, the base price that striped charges to accept a credit card the more volume you get the better price you can negotiate. And so if you're a huge retailer. Only 10% of your sales are online so you're selling if you're Walmart you're selling 300 400 million dollars billion dollars. In stores you're selling 14 billion dollars online. You want to aggravate all of that sales together to get the absolute lowest credit card fee possible and that size you're actually going to install your own network and have a direct relationship with a bank. Either a little smaller than them you're going to use one of these Enterprise providers like cybersource or Chase payment. Amer maybe Braintree you know that these are all really common with the big Enterprise sellers. And where stripe is really fit is for smaller Sellers and newer sellers because what with stripe uniquely did is stripe said hey we're not going to try to offer features that appeal to the CFO making the decision. What service they're going to use we're going to offer features that appeal to the developer deciding what service to integrate. And said they they have much better api's and documentation and implementation guides and you know if you're a small startup and you want to add Payment Processing. [32:43] Million times easier to implement stripe then something one of the other payment providers I mentioned so they kind of grew viral RI some of those small companies have become quite large. But that's really historically been there Niche the big Enterprise company retailers haven't been using them in the biggest retailers for sure wouldn't use them because they would just agregate up all there. There their transactions so it makes very little sense for Amazon to take a small percentage of their revenue, pull it out of their deal with a bank send it to stripe where they would almost certainly have to pay higher interchange fees it just it just doesn't. Doesn't make sense unless there's something else going on like you you theorized. Scot: [33:23] Yeah and you just jog something for me one of stripes, biggest benefits therapy eyes is not only are they good at charging cards but they're good at disbursements that ends up being something you need if you're going to be a Marketplace so Airbnb is large customer of theirs and so imagine you rented your apartment out to you would want to collect from the renter and then you would want to receive payment and that disbursement part is is kind of tricky because, you as the person receiving the dispersement you may want it to an ACH on a credit card or who knows PayPal or something so then that makes me think, the newest Marketplace in Amazon is Amazon Home Services where, they are doing a lot of these you know installations of those kinds of things were there collecting frown when in and dispersing on the back end so that that's like another option I can think of is, strike could be the disbursement platform for that. Jason: [34:18] Yeah yeah that totally possible so that that is going to be interesting to watch. Scot: [34:22] Cool and non Amazon news just a couple of quick ones, Stitch fix has been widely reported to be close to following an IPO and then they actually have apparently file to confidential IPO. In the way this works is there is a jobs Acton before the jobs act you would minimally familiar with this process you would, you have to file your S one and then you would essentially put everything you're doing out there in the public so as you go back and forth with the SEC your documents are out there for everyone to see, and you maybe the market goes to a rough. And you want to pull the IPO you've already kind of revealed all of your deepest darkest secrets so what the jobs I did is it allowed for companies with a under billion dollars of Revenue to file confidentially so you get a period of time where you can file you know you have to tell anyone you have seems like they have chosen to tell people they filed but it gives you this kind of air cover where you can work with a cc, you can, you can even cut an update the documents over a quarter to and essentially get ready for my PO and then do the timing. Whatever works best for you can see how the market rolls out in it leaves alleviates kind of a lot of the risk and stress of the IPO process so a lot of. Series out there of why they're doing it now and I do think if it kind of the math they were reported to be at like a 800 million dollar run rate, I bet they were getting pretty close to the billion-dollar run-rate and you lose the ability to do this so you also see this kind of decision Point kind of at that billion-dollar run rate of your gosh we need if we're going to do this confidentially we can have to do it now. [36:05] So I think, I think that's to be really interesting to watch when they do take the covers off that US1 will report on it because a lot of people are very curious about what's going on under the hood there. Jason: [36:16] Yeah I hadn't even thought about that but then she'll risk that they go over the threshold that's that's super interesting the other. A news tidbit I had was an announcement from Walmart and JD in China and for those that don't know JD is the largest. Direct seller e-commerce site in China so you know we always talk about Alibaba which is Team all and tell about those are both marketplaces so jd.com is the largest kind of traditional. Reseller of other people's stuff online and they have announced a pretty interesting partnership with Walmart to, host a shopping Festival which here in the US would call a sale holiday on August 8th next year so that's that's going to be an interesting. New play from Walmart in JD and China to try to create their own shopping holiday to compete with alibaba's single day on November 11th. Scot: [37:16] Yeah freak will be interesting to see if they're going to call it like all each day or double 8 answer seems kind of can't call it singles day. Jason: [37:25] No but I suspect we're going to have a podcast to cover it next year. Scot: [37:30] Absolutely. Jason: [37:32] So was you mentioned upfront we did we did listen or questions last week which were great and very popular but we didn't get time to answer all the listeners question so it is once again time for. Scot: [37:53] Questionnaire questionnaire question love the echo did you you must have done that one at the Grand Canyon. Jason: [38:04] Exactly I give that sound effect was a little shorter we would have had time to get all the questions in last week. Scot: [38:09] I never know if it's ever going to totally stop, our first question this week comes from a longtime friend of the show Michelle Grant she's at euromonitor in this one was from Twitter and her question do you think Nike is one of the few brands that have the leverage to get Amazon to remove 3p inventory, and that's what they're calling Marketplace skating so what you think Jason. Jason: [38:37] Yes I do think they're one of the few but I think it's a combination of things right like I think I think you have to be a big desirable brand and I think in in Nikes case the levers they had is that they, we're not selling on the brand and they're one of the the most requested products on Amazon and Amazon you know didn't carry except through. Through a three-piece hours and so I. Like I do think that was interesting that they had the leverage to to clean up the the the marketplace by by draining Sales & Products Direct, I wouldn't surprise me if we see a couple more of those deals but I certainly don't think they're going to be commonplace I certainly think in general. Amazon's not going to be willing to do that and you know frankly as they knock down a couple of these top. Top brands they want they're just going to bless less future brands are going to have less leverage to cut the same deal that Nike cut. Scot: [39:33] Yeah I agree I think there's literally 5 to 10 brands that could get this kind of treatment things going really interesting is how will this relationship work so yeah you can paint a scenario where. Nike went into this genuinely wanting to sell more product and clean up the marketplace or you could say we'll maybe this was kind of a little bit of had faith in there like okay Amazon will sell some of our in Nike has a good better best will sell some of our good in a little bit of better but none of our best, and you're going to clean up the marketplace and then you know the other part were not privy to as what is the pricing relationship so. [40:13] Amazon hates it when they can't change the price of a product they will they will live up to map pricing. But if you see it cheaper somewhere else they really like the flexibility to lower price so you can see this relationship being a little twisted if. Couple scenarios so so let's say Nike has somehow negotiated Amazon can't do that that's going to drive Amazon crazy not being able to the price so that's one scenario where this relationship sours another scenario is where. You know. [40:44] Amazon goes and changes the prices like maybe Nike came in thinking we've got our pricing under control that's not a big deal fine change prices if you find it lower and it was on so good at that that that's a good may surprise it in my experience and I deal with their very surprised that, Amazon so aggressive with pricing and then be when they call him on it Amazon can provide like a detailed report that says here's why we lowered the price it was you had it at, in Iowa there was the store that had it in with a it was even cheaper per se but it came with a gift card and that's why we not to ten bucks off across the country so I think that could cause some friction and then, Amazon is forgoing some a lot of Revenue and a lot of margin and maybe a year into this it turns out that, 3p was more practical than Nike I I don't know what the outcome of that would be but I got imagine Amazon has some data there so it's kind of interesting to see how this relationships going to play out over time at I think I see more scenarios where it kind of sours and then they cut split up then. Baby come back together later or so we'll we'll see how it goes. Jason: [41:54] No I think you're exactly right and the 3p Marketplace is such an important part of Amazon success it just it seems like. Yeah that's to be a really compelling reason for them to do something that that negatively affects that. So the next question we got is from Steve White and, Steve is a co-worker of mine on the the Commerce team it sapientrazorfish so no Steve very well and he he sent the question hey guys when I talked to Brands they have a sense that they are going to be pushed out of the, platform is Amazon develops products in their respective categories and then he goes on to say my senses then Amazon has never acted like a bully in that regard just adds additional competition, thoughts so Scott is are they going to kick off all the shoe companies now that they have private label shoes. Scot: [42:45] No no I think you know they Amazon love a couple things today love fast free shipping they love Amazon Prime and the kind of loyalty it builds and Trust the things they love on top of that or selection and volume so there's this classic Amazon flywheel, Scot funny up and talk about this for 10 years now I run chose to flywheel, in and at the heart of the flywheel is selection and value and that's that's where, you know they don't really push Brands off so so I think, what I'm saying is this really interesting kind of hat trick where you'll have a name brand out there so let's say. I don't have Bob I was buying something that has buying some shorts so Columbia shorts are out there and they were like $80 maybe $60 for last year's kind of thing that was the name brand, men's shorts and then there was an Amazon Brandon there and then there was a Chinese brand so so I think they they like giving consumers that option to say hey here's here's a wide price range of things you decide, and they're all prime eligible and you decide what you like do you want, us to have a cop put our brand on something and call it the Amazon choice and the private label do you want to take a little bit more risk on quality and whatnot with a Chinese kind unbranded Cellar or do you want to buy from the name brand name brand that has you know it's more expensive and you're going to get you. Better fabrics and better this a together with that one so so I think I think. [44:21] That brand shouldn't worry about that now would they should worry about those the slice of the pie because even though they're still on there we weave there's stairs. Lots of case studies that we see everyday of these traditional Brands they don't really pay attention to their Amazon business, and I'm not real brand comes in and soaks up like 80% of the Amazon Market overnight and that's hard to fight against even if your name brand because just the way they Amazon machine works with SEO and sales rank in the ad system in FBA and all that it can be very hard for a traditional brand, did they have to make some really fast. Big decisions that big brands are not good at making to catch up to that sir so I think the risk is actually that they lose a slice the pie, and that's the entire Amazon Pie which is the very big pie. Jason: [45:10] Yeah once again I totally agree I think the. There's very few things are going to do to get kicked off the Amazon platform I mean you know violating terms and conditions. You know fake products stuff like that or, selling stuff that Amazon can't make a profit on you know if you know you can fall into that category and get kicked off the project the platform but, it certainly is unlikely they're going to kick you off the platform to preference their own Brands to your point. Like it can be harder to win the buy box when Amazon has products but I don't even think that they. Manually putting their finger on the scales in most cases. For those private Brands I think they just know how to score better in rank better in there and answer the result they're going to win the buy box more. And you know when those search results more. And therefore it is you say get get a bigger piece of the pie I would say the one place work like this still isn't getting kicked off but we're probably feels like it's getting kicked off it is. You know something like the echo is getting like so heavily promoted around holidays like Prime day and and Christmas and you know it could be. Pretty hard to elevate visibility for your competitive product you know if you're competing against one of those. Does core Amazon products but I don't think we're going to see that for all the private labels on Amazon. Scot: [46:44] Yeah and here is our last question this is from Parker block this one requires a little bit of setup so there were two articles recently out there another friend of the show who has been a guest Casey Low by he had an article out talking about kind of the fragmentation of retail so lots of Little Stores sign things and Brands going to react so, Lots in this big kind of. [47:08] Tons of choices for consumers at the same time a popular writer Deb weinzweig she used to be an analyst at Citi now she writes for Fung retail. Sheeran article that said know there's all these disruptive forces going on in retail and we're going to see massive. [47:28] Consolidation so essentially you're going to go from you know I don't know how many retailers but if you look at kind of Mulligan and you start tracking the number and they've been very good at. That tracking the number of store closures and then projected store closures and all that it's pretty easy to convince yourself there's going to be. Walmart Target and apparel company and, or two or three in a couple luxury ones some dollar stores some clubs and then that's kind of it so a lot of the retail is going to go away and we've seen enough more bankruptcies this year than we've had ever so, so that's a long set up so the question is and I'll let you tackle this one Jason, are disruptive forces going to drive retail consolidation which is Deb's argument. Or are we going to have fragmentation which is Casey does seem to be mutually exclusive outcomes so I'll I'll turn it over to you Jason to hear your thoughts. Jason: [48:22] That's very very clever I was actually hoping to hear your answer and then I was going to tell you whether you were right or not, but well they seem to be mutually exclusive I actually think they're not and so I think the answer is both but I'll I'll. Be a little more definitive than what I mean by that the. [48:42] I feel like we're going to definitely see a consolidation of people that are segregating other people's stuff and selling it. So traditional retailers that buy stuff from third parties mark it up and sell it I just think that's going to. Increasingly be a hard business to be in in differentiate yourself in and we're likely to only see a handful of those product aggregators, and you know obviously at this point though the one that that certainly seems to be winning as in North America is our friends in Amazon but at the same time. [49:15] That we're seeing a lot of product manufacturers have lower barriers to entry to sell direct to Consumer than ever before I mean 50 years ago if you invented a product the only way you could get it to Consumers was to get it on the Shelf at retail, and today it's it's much easier to sell that stuff to wrecked a consumer and increasingly. You you would want to go from a margin standpoint and from a customer intimacy standpoint and from a data standpoint, and you have to because that's, tell me what you can control your price and differentiate yourself and you know not not just be you know and see if 100 million products on Amazon and so I think what we're going to actually see is. [50:01] A fragmentation and sellers in the form of product manufacturers that are selling their products direct and we're going to see a consolidation of sellers in the form of aggregators that sell other people stuff. [50:16] So so Casey Deborah you're both right. Scot: [50:20] You unpacked the mutually exclusive arguing very well the aldila controversial and disagree with you to some extent so I'm going to go consolidation and. I put a star by that so let me come back to that in a second but let let me dress fragmentation night do you think it is interesting we talk a lot on the show about the digitally native vertical Brands but what's interesting if you kind of look at it. They haven't scaled as big as you would think they would right so so the splits pick on bonobos they've been on the show great brand love them love Andy's riding and all that stuff, but they sold the Walmart you know they didn't create kind of a 5 billion dollar brand and. I don't never disclose sales but I think they sold for 300 so if we give them kind of a 1x sales or maybe that was to set put some between 150 and 300 million. You would think with the vast audience online that they would have been able to just keep selling in Skilling online that I haven't opened stores but they ultimately had to open stores to get consumer awareness so. So I think there will be Brands willing to sell direct but it's going to be hard because it's very it's a weird customer experience to not have them aggregated in some way, and that's what traditional retailers have provided now back to my consolidation I think we're going to have consolidation but I pull astrix by it because I think the consolidator is going to be different than what we think they are, tell me the traditional folks like an Amazon a Walmart kind of department store kind of thing but I think what will happen is. [51:52] As these Brands want to get consumers to consolidation points will be where your attention is and. China is a really good example of this where you know you have WeChat has become itself it started out as an app. App for chatting it is become this portal or Channel now that people shot through so the app has become kind of the. What's the web essentially so it has the tire web inside of an app and that's. A form of consolidation so if it kind of project that Ford in the US I think what you'll have is you'll have some traditional retail points of consolidation but I think actually what will be bigger is going to be, it was some the platform consolidation so I think you actually will have a fair amount of sales going through Facebook it's hard you know and I. Put Facebook I put in stew and all that stuff inside of there and then also when you look at people where people are spending their time things like Snapchat Google and then maybe even at the device later maybe an apple or. [52:53] Yeah it's kind of nother kind of consolidation point so. That's how these brands are going to have to be able to get in front of consumers because they just can't do it through traditional channels and. [53:07] Part of my thinking on all this is that we go to a much higher percent of sales that are online and that's kind of what's happened in China as well to drive that behavior so so I think consolidation but not just retail consolidation but. No attention consolidation which may be a retail thing like Amazon but it could also be Facebook Twitter and yes those guys have tried all this but I think it comes back around in some form and that's the, platform for discovery that I am you're if you're not playing on those your you won't be found on the internet. Jason: [53:41] That's very interesting. I will totally buy that it can spend the fact that most of the platforms have had very little success today I I certainly agree that is going to be easier and easier to push the, the transaction out to the point of Discovery so if if they're in a new points of Discovery they could ask absolutely be consolidation points, so that that's a great call at Scott I'm going to Sweet Lee clarify my answer when I said, brand selling director going to you know therefore be a bunch of pregnant at Sellers I suspect the overwhelming majority of those Brands still will sail with the aggregator so I don't mean no exclusively sell Direct, but I think they'll they'll certainly you know do their best to earn as much of the direct businesses they can and you know particularly if you look at it through Scots timeline. The other thing that's going to happen is a lot of the buyers for this stuff are going to be computer chips are all agreed them's that are doing Auto replenishment in your home and. You know that the Samsung dishwasher is not going to care whether it buys your tide from Amazon or direct from Procter & Gamble and so you know I think that's going to. Create greater opportunity for for those direct Cellars in a bunch of those categories. To have a meaningful Direct business so would that said I have a follow-up question for you is a Marketplace. [55:02] Consolidation or fragmentation right so on Amazon where I've got you know a huge number of sellers but a single cart is that actually. Fragmentation of sellers or consolidation of carts. Scot: [55:16] I think it's consolidation because and I think their traditional way of thinking about. Consolidation is front doors so that's kind of the approach I'm taking his like you're going to how many please it offline metaphor how many physical front doors do you end up going through. That number will drop off line in offline I think now it's your counting the fragmentation is the number of buying entities or if sellers of record behind the front door. [55:48] I think that's kind of a nuanced kind of view of it but I see where you're going with it but yeah I think it's the front door is kind of how I am I'm answering the question. Jason: [55:58] Cool Scott we we meet at we got all the way through or listen or questions, and that is perfect because it is happen again we've wasted a perfectly good hour of our listeners time so we certainly would encourage listeners to continue the dialogue on our Facebook page if you love this episode we greatly appreciate a 5-star review on iTunes and feel free to use Twitter or Facebook to, send this new questions and we'll agregate a bunch of them and do another listener question show in the future. Scot: [56:31] Yeah thanks everyone for all the questions we really appreciate it. Jason: [56:34] So until next time happy commercing.