Podcasts about Black Friday

Do you need proven strategies to make your esthetic practice's Black Friday and Christmas promotions more successful this holiday season?Today, Andrea and Taleesa are giving you their most effective marketing strategies for Black Friday and Christmas, so you can plan ahead and avoid a stressful holiday season. Join Andrea and Taleesa in this episode to learn proven ideas, common pitfalls, and practical tips to help you plan and execute a successful Q4.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of staying focused and planning ahead 4:51Black Friday gift card sale strategy 5:50Challenges and missteps for Black Friday 12:49Holiday promotion strategies 21:59Challenges and missteps for Christmas 31:21Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Send us a textMost Amazon sellers over-prioritize Black Friday and Cyber Monday without seeing real gains.This video breaks down what actually drives Q4 sales and how to get your timing and ad strategy right. Learn when buyers really convert, how to prep for panic shopping, and how to handle post-holiday returns.Read the full article here:  https://myamazonguy.com/fba-holiday-readiness/prepare-for-amazon-q4/Set up your Q4 game plan before it's too late. Book your strategy call now and don't miss the real sales window: https://bit.ly/4jMZtxu#Q4Sales #AmazonSellers #EcommerceTips #HolidaySelling #BlackFridayTruth-----------------------------------------------Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Q4 Is Not What You Think  00:45 - Why October Doesn't Always Matter  01:20 - Window Shopping Behavior Before Big Sales  02:10 - When Q4 Really Picks Up Sales  03:00 - Black Friday vs. Mid-December Sales  04:30 - What Triggers the Last-Minute Buying Spike  05:10 - How Shipping Deadlines Change Buyer Behavior  06:00 - Christmas Week Shopping Surge  07:00 - Gift Cards and Post-Holiday Sales Explained  08:00 - Returns in January and What to Expect  09:00 - Watch Ad Costs and Pricing Before Black Friday  10:10 - Final Tips for Holiday Selling----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Want to hear about a specific topic on the show? Text us and we will consider it :)If Q4 usually feels like a blur, this conversation flips the script. We walk through a practical plan to turn the busiest season into the most focused—anchored by real numbers, smart offers, and the mindset shifts that separate high achievers from the rest. From a scholarship announcement for the Structure Scale and Profit Cleaning Business Academy to a premium “Mommy Reset” holiday package, we show how to build seasonal demand without discounting your value.We start by reframing fall as your strategic mirror: clarify goals, set dates, and convert vague hopes into weekly inputs you can control. Then we get tactical. You'll hear how to package Black Friday offers, layer profitable add-ons, and price with confidence. We dig into the math that guides staffing and routing—breaking monthly revenue into daily targets—plus a simple KPI rhythm so you always know where you stand. We also make space for the human side: holiday hours, PTO clarity, family time, and firm boundaries that protect your energy while keeping clients happy.Lead generation doesn't need to be complicated. We share a lightweight system for in‑person networking, social proof, and daily follow-ups, along with a simple email funnel that captures and converts interest. You'll learn why a clean car logo can quietly add thousands, and how a micro‑service like sheet changes can become a stable route at $35–$45 per bed. Finally, we map out Q1 now—so January is a launch, not a reset—and encourage a candid year‑end audit to cut waste and keep what works. Subscribe, share this with a fellow owner who needs a clear Q4 playbook, and leave an honest five-star review to help others find the show. https://www.longsproducts.com/fuchsia Huck Clothshttps://b60r0g-vq.myshopify.com/products/pink-huck-towels-doz?_pos=1&_sid=0f160cb51&_ss=r It can be crowed when trying to figure out who you are going to learn fromSupport the showThanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out. Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around. If you enjoyed today's episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice. Let's stay connected! You can find me online at:

Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one's tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that's a thing), this episode is loaded with content prompts that actually make sense for your brand. You'll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.If you've ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn't know you needed.

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. Hier zijn de shownotes voor de podcast, gebaseerd op de aangeleverde bestanden:[00:00] Intro[01:16] AI-agents mogen straks afrekenen – Google lanceert standaard met steun van 60 bedrijven[07:38] ChatGPT Pulse: de proactieve AI die je leven organiseert[11:20] Trump tekent decreet dat verkoop van TikTok afdwingt[13:45] Retail niet langer fysiek vs. online – nieuwe SBI-codes zetten sector op één hoop en hebben gevolgen voor b2b targeting lijsten[16:30] ACM start strengere controles op ‘sjoemelkortingen' dit najaar - opletten met Black Friday[19:44] Zalando pauzeert accounts bij te veel retourneren[22:26] Pinterest introduceert where-to-buy buttons[23:51] Na lancering maart al 14.000 Duitse retailers actief op TikTok Shop en Nederlandse retailers testen mee[28:03] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

In a recent episode, Greg and Nick talked about their favorite travel gear. In this episode, we're featuring all the cool travel gear we learned about from all of you in your responses to that episode!Favorite travel gear from the Giant MailbagListen to the episode "Our favorite travel gear | Ep323 | 9-12-25" here(01:28) - "For packable backpacks, Matador makes ultralight, water-resistant, packable packs. They're pricey, but the build quality is excellent. They can usually be found on sale during Black Friday."(02:44) - Cincha Travel belt - this can securely attach any backpack to your suitcase. Also a tide stain remover pen.(04:11) - Cheap plastic flip flops. Hotel carpets are dark for a reason. They are a breeding ground for all kinds of yuck. Also a small washcloth. ...this is actually a Japanese small towel that is smaller than a traditional American washcloth (closer to a handkerchief).(05:03) - Replenish your toiletry bag when you get home from a trip NOT before the next trip. That way it is always ready to go. And if I have to remove something from the kit, I leave myself a note to remind myself when packing.(06:33) - A camping set of plastic bowl + cup + utensils (bought at an outdoor store)..... several tea bags of caffeinated & decaf tea each.(08:02) - $3 drugstore rain ponchos. They last for a while and can even keep you warm.(08:56) - Osprey travel backpack. Lifetime warranty and YKK zippers. Super comfortable to wear.(09:37) - "For any men looking for great ways to use their Lululemon credits, Lululemon actually has fantastic lightweight travel clothing – ... all my athletic shorts, regular shorts, joggers, pants that I travel with are Lululemon. They're pretty good quality, very easy to pack, and are lightweight, and they look good as well. (The ABC line is my personal favorite but you might find something else fits you personally better)"(10:21) - A cheap lock in my backpack for when I'm at the gym or water park and need to use the lockers. A bottle opener and SIM card tool on the same keychain for the lock key.(10:54) - The biggest side benefit of UK wall chargers: "On a recent trip to Mexico, my friends and I booked a slightly sketchy Airbnb. Since the patio door didn't have a bar, we scattered the UK chargers we had left over from our Cyprus trip as ersatz caltrops and slept soundly, knowing any intruders would face crippling injury if they dared to break in."(11:48) - "I put AirTags or FindMy compatible luggage tags on all my bags. I also have a FindMy enabled passport wallet and glasses case from Satechi — hopefully I won't ever end up in a situation like Greg when he got his backpack stolen in Chile, but even just being able to track things that are easily misplaced can be a total game changer."(12:14) - "One thing I realized nobody mentioned is a travel router. I have been carrying [a tiny router] for several years, and it has been a real lifesaver on occasion. When I get somewhere that has spotty WiFi reception, I try to find a spot where I can get at least a little reception, plug in the router there, and then I have reception in the whole room. (One time, I had it perched on top of an ice machine down the hall when WiFi was out on the whole floor.) It is also handy for sharing one login among everybody."(13:09) - "For luggage, I love the soft-sided Platinum Elite spinner line from Travelpro. .... The Platinum Elite line has lots of nice built-in organizers like compression straps, multiple zippers and velcro pockets, and a zip-in plastic bag for liquids... There's an internal...

Hey there! I'm Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I'm excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I've perfected a day-by-day promo calendar that turns excitement into crazy conversions. I'll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist. Trust me, it's a total game-changer! Plus, I'm throwing in a free Black Friday promo calendar download with all the details to help you kick off your success. Let's jump in and make your Black Friday promotion a massive hit!   00:00 Getting Ready for Black Friday 01:23 Cutting Through the Noise 03:20 The Power of Early Promotions 04:34 Making Black Friday Fun 05:53 Creating Exclusivity and FOMO 07:40 Leveraging Scarcity and Urgency 08:48 Ensuring Immediate Purchases 09:28 Black Friday Magic Bundle 10:42 Conclusion and Thank You  

Special Conditions Podcast Ep. 193 – MEGA EVOLUTION MADNESS In this week's episode of Special Conditions, Adam and Justin dive deep into all things Pokémon TCG — from nostalgic throwbacks to the latest Mega cards hitting the scene. We kick things off with a look at Mega Audino EX from Fates Collide, comparing the old-school Mega Evolution mechanic to the new flashy versions. From there, we explore the brand-new Mega Pokémon set — analyzing artwork, mechanics, and whether these cards will shake up the meta. Check out the official Mega Evolution hub on Pokémon.com here, Justin Basil's full visual list here, and PokéBeach's detailed English card guide here. Of course, we couldn't ignore some strange news… including how the U.S. Department of Homeland Security used Pokémon branding in an ICE raid campaign. Yes, really. Read more about the story and TPCI's official response at PokéBeach Article #1 and PokéBeach Article #2. To wrap it up, we cover product news — like the upcoming Lugia EX and Latias EX Premium Collection (plus the Mimikyu EX and Alcremie EX boxes). Curious why these new stamped promos are stirring debate? Read more at PokéBeach's product preview.

Send us a textTrevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!

Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing.In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, sharing surprising results they've witnessed and practical insights for both product and service-based businesses.We explore how Slowvember transforms the customer experience, moving from impulse-driven purchases to intentional decision-making. The discussion touches on whether this represents a broader cultural shift away from constant consumption and toward more sustainable business practices.Key topics include:​Defining slow commerce and its impact on both businesses and consumers​Real results from businesses that have embraced this approach​How service-based businesses can participate in Slowvember​The psychology behind slower, more intentional purchasing decisions​Whether Slowvember signals a larger movement against hyper-consumerismWork with Aubrey: https://stan.store/aubreywestlundWork with Jordan: https://stan.store/thespacesocial

In this episode of the Modern Direct Seller Podcast, we break down how to make Q4 your strongest business season yet. You'll hear the latest holiday spending trends, why buyers are prioritizing value and connection over discounts, and a four-phase roadmap to guide your promotions from October through December. Packed with strategies for bundles, events, and Black Friday offers, this episode will help you maximize sales and wrap up the year with momentum.Start planning now with our Holiday Planning Guide and map out your 90-day plan using the Quarterly Strategy Framework. For extra support, join the Modern Direct Seller Academy and catch the upcoming Black Friday workshops. Time-Based Notes:4:22 - 2025 Holiday Spending Trends You Need to Know7:13 - What Shoppers Want Now: Value, Connection, and Trust10:42 - Phase 1: Building Buzz with Teasers and VIP Lists13:31 - Phase 2: Driving Sales During Black Friday Week18:04 - Phase 3: Catching Last-Minute Buyers Before Cutoffs20:23 - Phase 4: Post-Deadline Strategies and January Prep22:02 - Immediate Action Steps to Start in OctoberShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode255

This episode of Brain Driven Brands is a survival guide for founders, media buyers, and creative teams heading into the chaos of Q4. Sarah sits down with Joanna Wallace (VP of Paid Creative @ Bird Dog, formerly HexClad) to pull back the curtain on what it really takes to prep for Black Friday without burning your team out—or losing your sanity. We dig into: ✅ Why burnout hits creative teams hardest in September (and how to stop the slide) ✅ The hidden costs of “just make more ads” during Q4 ✅ How to prep your staff, editors, and assets so you're not scrambling in November ✅ Why organization (not genius ideas) is the real secret weapon for BFCM ✅ The playbook Joanna used at HexClad to survive—and even thrive—during Black Friday If you've ever felt like Q4 is a treadmill you can't get off, this episode gives you the strategy shift (and the permission) to slow down, get organized, and protect your team while still hitting your numbers.

Show Notes: Sales, Scares, Stories, and So Much More! Today's episode is a grab bag of goodness—updates, unboxings, tech tales, sales news, and even a sprinkle of story time. Settle in and enjoy the ride! A Surprise “Welcome to Fall” Sale We kicked off an impromptu autumn celebration with 17% off most products now through Friday, October 3. It's the perfect moment to snag something you've had your eye on — including our latest offering, Audible Adventures. This is our best deal until Black Friday, so don't miss it! Kim vs. iOS 26: A Cautionary Tale iOS 26 has landed, and Kim has quite the hair-raising story about updating her device. Don't worry — it ends well! Tune in for lessons learned and things you might want to watch out for before you tap “Install Now.” AirPods Pro 3: Kim's Big Decision Kim also dives into the AirPods Pro 3 experience with an unboxing clip and first impressions. Stick around toward the end of the episode to hear the unexpected decision she made about keeping them… or not. Chris's Ear Tip Upgrade + A Must-Have Accessory While we're on the topic of earbuds, Chris picked up new ear tips for his AirPods Pro 2. He also scored a bonus accessory in the box that he thinks every earbud owner needs. He'll tell you what it is and why it's awesome a bit later in the show. A Tour of MysticAccessDownloads.com We’ve refreshed the layout of MysticAccessDownloads.com! Chris walks you through the updated site and gives you the lay of the land. You can explore the new design right now. Amazon Smart Oven Update: Plot Twist! Remember our chat last episode about the Amazon smart oven ghosting voice commands? Turns out… it fixed itself! We share what happened and thank everyone who chimed in with your own experiences and ideas. Plus a Few Stories… There are extra tidbits and tales sprinkled throughout this episode, but we'll let you discover those on your own. Thanks so much for listening—we're grateful you're here and hope you find something fun, helpful, or just plain entertaining in this week's mix!

Con BigBlue podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a ecosistemaecommerce@bigblue.io y aprovecha ahora su promoción Black Friday con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones.De colores equivocados a webs hechas en una noche: así estoy lanzando Pychon, entre suelas que no llegan, logística hecha con mis propias manos y mucha IA. Hoy te cuento la parte 5 de 10 de cómo lanzar una marca nativa digital en 2025.Lanzar imperfecto pero que no se note y mejorar después. Lo que ha cambiado el proyecto de las zapatillas Pychon en un par de meses. No hay nada como dar un pequeño paso atrás para tomar impulso. En este episodio te cuento entre otras cosas que:• Llegaron las Pychon (no todas): color equivocado y retrasos logísticos.• Problemas con las suelas y gran lección: los fallos que yo veo, la mayoría no los nota.• Operativa artesanal: empaquetar par a par, revisar direcciones y gestionar cambios de talla.• Web montada con IA en una noche (boda mediante) y maquetación nocturna a pulmón.• Legales en orden con Marina Brocca y apoyo de IA para afinar textos.• Visuales e IA con Nano Banana por la noche mientras la mañana de los sábados son para pruebas de compra y ajustes: Y hasta devolver dos máquinas de impresión de etiquetas porque no sabía cómo hacerlas funcionar. Con la tercera sí. Y te lo cuento en detalle en este episodio.https://pychon.com/https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked the Fashion Industry, she pulls back the curtain on the grit, resilience, and unfiltered truths behind her journey. Wainwright doesn't just share the glossy wins—she dives into the hard decisions, the fundraising hurdles, and the bold power moves that turned an idea into a publicly traded company with over $1 billion in revenue. With candor and wit, she explores what most people get wrong about building at scale, how to know when it's time to exit, and the real strategies women need to win in male-dominated spaces. Time to Get Real is part playbook, part memoir, and all inspiration—a masterclass from a founder who changed the conversation around luxury, sustainability, and what it really takes to bet on yourself.In this episode, Julie also discusses:Being at a major crossroads and owing it to yourself to start your own businessPioneering circular fashion and making sustainability mainstream in luxuryConfiscasting fake goods Which brands never go out of styleTaking the company public in one of retail's most talked-about IPOsBreaking barriers in fundraising as a woman in a male-dominated spaceWe hope you enjoy this episode and gain valuable insights into Julie's journey and the growth of TheRealReal. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out TheRealReal at www.therealreal.com and on Instagram at @therealrealRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Does Aly like coffee now? Also, what was the biggest movie of the weekend? We talk about Bad Bunny being announced as the Super Bowl Halftime Show performer, the Amazon Black Friday conspiracy theory, and lots more!

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I've grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale.That's right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs.

Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.You'll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.In this episode we cover:Planning and Timeline (00:51)Offer Strategy and Pricing (05:53)Proven Examples and Results (11:54)Campaign Execution Requirements (16:36)Technical Implementation Requirements (17:43)Email Campaign Strategy (20:08) Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I'm pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November.I'll walk you through how I'm using Flodesk (my email service provider) and Showit (my website host) to create smart segments, confirmation pages, and primed audiences that are ready for my Black Friday branding photography offer. This is the same strategy I use with my launch clients, and it's one you can start applying to your own Black Friday prep today.Whether you're a family photographer, a service-based business owner, or someone who's tired of throwing together last-minute sales, this episode will help you:Understand why segmenting your audience months ahead of Black Friday sets you up for successLearn how to use Flodesk to create segments for your warmest leadsSee how Showit can support your email strategy with simple confirmation pagesRead the entire blog post hereResources & Links Mentioned In This Episode▸ Watch the YouTube video version of this training (with visuals!) → YouTube Channel▸ Flodesk (get 50% OFF your first year with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Showit (get 1 month free with my link): https://showit.com/r/40ggld0m▸ Ready to map out and plan your Black Friday for 2025? Get The Simple Black Friday Planning Kit HERE Connect with Dolly DeLong Education

As the holiday shopping season approaches, retailers are competing for attention and ad dollars earlier than ever. Seema Shah shares her take on the trends shaping the retail landscape. She notes that while Black Friday used to mark the start of the holiday shopping season, it's now been pulled forward to October, with Amazon (AMZN) leading the charge with its Prime Days. Shah also points out that despite a pullback in advertising spending by some retailers, big-box stores like Walmart (WMT) and Target (TGT) continue to dominate the ad space, making it increasingly difficult for smaller, mid-size businesses to break through the noise.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Running a business means living in the tension between control and chaos—and this week, Jay and Andrew talk about both. From tariffs and supply chain headaches to the quirks of wire EDM and CO₂ lasers, they explore how  shops adapt when material costs, sourcing, and technology throw curveballs. Along the way, they swap stories about spotless autobody shops, frustrating e-commerce platforms, website crashes, and even backup internet solutions.Whether it's stocking obscure steels, streamlining websites for Black Friday, planning redundancies that actually matter, or rethinking lean practices like “water spiders,” Jay and Andrew show how business owners can navigate uncertainty without losing sight of customer experience.

Stratégie plus avancée Facebook Ads : https://www.youtube.com/watch?v=i1GtYGMmfEoLe Black Friday est l'époque la plus chère de l'année sur Meta : les CPM doublent, parfois triplent. Dans cet épisode de No Pay, No Play, je te montre comment protéger ta rentabilité et capter un maximum de ventes en transformant ton BF en Black November.Au programme- Comprendre la réalité des CPM (pics de novembre) et ce que ça implique pour tes coûts par résultat.- Pourquoi lancer tôt : capter la demande avant le 28, prendre l'avantage  apprentissage, éviter de payer le pic.- Set-up “BF dédié” qui performeNOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouade

In this episode, we dive into the role of PayInc. (formerly BankservAfrica) at the heart of South Africa's payments ecosystem. With 53 years of experience, PayInc. has been instrumental in building and maintaining the country's payment infrastructure. Today, it processes nearly 400 million transactions a month, ensuring that payments are secure, reliable, and always on. From card swipes to instant transfers, their systems quietly power the economy while supporting financial inclusion for millions. We also explore the evolution of payments over the past five decades, the technology behind high-availability systems, and how PayInc. is modernizing through cloud, microservices, and AI-driven innovation. With a focus on resilience and scalability, their work keeps South Africa's financial systems running 24/7, even during peak times like paydays and Black Friday.

Como vender mais na Black Friday? E como estruturar campanhas que realmente convertem? Neste episódio do Papo Social Media, Rafael Kiso e Bárbara Duarte explicam tudo o que você precisa saber para aproveitar a maior temporada de compras do ano: como planejar suas campanhas sazonais, as fases de esquenta, ativação e pós-campanha, estratégias de conteúdo, checklist essencial, além da importância do atendimento e da análise de resultados. Ideal para profissionais de social media, marketing digital, e-commerces e agências que querem aumentar as vendas na Black Friday com campanhas bem estruturadas, criar conexões reais com o público e aproveitar ao máximo o potencial das redes sociais. Confira: 00:00 Introdução 02:05 Como estruturar campanhas sazonais em 3 fases 03:00 Fase 1: Pré-Evento — Estratégias e planejamento 05:15 Captação de leads 07:28 Conteúdos de descoberta e consideração 12:46 Checklist da Fase 1: tudo o que você precisa preparar 18:06 O papel dos influenciadores no pré-evento 24:20 Fase 2: Conteúdo de conversão e ativação da campanha 29:29 Campanhas de mídia paga 33:50 Atendimento, WhatsApp e SAC: a importância da experiência durante a campanha 39:13 Dados de comportamento: mídia social, influenciadores e impulsos de compra 41:13 Fase 3: Estratégias pós-campanha para fidelizar e aumentar o LTV 49:11 Mito ou Verdade: Vender na Black Friday é mais caro? 51:30 Mito ou Verdade: As pessoas só querem desconto nessa época? 55:10 Mito ou Verdade: Para vender mais é preciso publicar mais? 56:32 Encerramento Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839 

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it's Thanksgiving night, and instead of relaxing, you're frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That's what happens when holiday prep falls to the bottom of your to-do list - but it doesn't have to be that way. This episode kicks off my special BFCM Prep Series, where we'll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits. Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

Are the days of product hype, Black Friday rushes, and format innovation behind us? Phillip, Brian, and Alicia hold Shoptalk Fall conversations to the light of agentic culture and predict an increasingly inevitable flattening of tangible novelty. PLUS: Alicia brings on-the-ground insight and breaks down key highlights and impactful sessions from Shoptalk Fall. Peak Format & Innovation SlumpKey takeaways:"Black Friday is every day" has killed the magic of seasonal shopping - constant sales and price monitoring tools have transformed holiday anticipation into year-round algorithmic optimization, stripping away the communal excitement of traditional retail eventsWe're trapped in efficiency over joy - consumers secretly crave the experiential magic of shopping but have locked themselves into frictionless "couch commerce" that prioritizes speed over satisfaction, leaving us operationally optimized but emotionally emptyIn-person retail needs to maintain its experiential advantage - many stores have become fulfillment centers where online order carts block aisles and associates are too busy pulling digital orders to provide the human connection that should differentiate physical retailHome Depot's efficiency wake-up call - Anne Marie Campbell revealed how using sales associates to fulfill online orders degraded in-store service, which inspired the retailer to create a separate team just for fulfilling online orders and ultimately protect the quality of service and experience “Creators are basically the new Black Friday.” – Phillip“It feels like we've come to the end of product…People used to be crazy about TVs as an innovation product. Now, there's no interest at all. You can get an 80” HDTV for $500. We've peaked at the end of format for a lot of these products.” – Brian“‘We're here on earth to fart around.' – Kurt Vonnegut” – Brian LangeIn-Show Mentions:Read our Shoptalk Fall recap on InsidersNew Modes 2025 ReportSalish Matter at the American Dream MallAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Laurent Kretz reçoit Guillaume Escolier, cofondateur de WAX, et Thomas Pedegaye, fondateur d'Email Club. Dans cet épisode sponsorisé, ils délivrent un mode d'emploi pour exploiter au mieux deux canaux CRM complémentaires : l'e-mail et WhatsApp. Alors qu'Email Club s'impose sur le premier canal de CRM, un nouvel outil arrive, WAX, et se voit être un levier complémentaire à ce dernier. Pour cause, une stratégie pragmatique qui a pour objectif de capter les opt-ins et installer des flows qui soutiennent le parcours client. En résultat : une ouverture de 90% dans les 6 premières minutes de lecture, et jusqu'à 20% de récupération sur les paniers abandonnés. Dans cet épisode : 00:00:00 – Introduction 00:05:49 – Pourquoi faire des campagnes WhatsApp ? 00:09:26 – Crash test Black Friday 2023 & ROAS record. 00:14:33 – WhatsApp : cibler les 20% qui génèrent 60 à 75% du CA. 00:17:10 – Collecte d'opt-ins : pop-up mail à WhatsApp. 00:20:03 – Comprendre le Quality score Meta & ses limites. 00:24:07 – Checkout : tracking, expérience client & conversion. 00:28:15 – Le plan de chauffe WhatsApp en 30 jours. 00:34:35 – Back-in-stock & panier abandonné : récupérer jusqu'à 20% de ventes en plus. 00:38:53 – Post-achat WhatsApp : upsell et abonnement. 00:45:54 – Campagnes WhatsApp : early access, co-création.Pour télécharger le guide EmailClub + Wax + Le Panier, laissez-nous votre email dans ce formulaire et on vous l'envoie de suite : bit.ly/lepanier-wax-emailclubEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Neste episódio do Bluetimes Talks, mergulhamos nos principais insights da ABRAS'25 para entender o conceito de Share of Life e por que o futuro do varejo está além das gôndolas. Analisamos também o impacto da Reforma Tributária na cadeia de abastecimento, como a ascensão da Geração IA está mudando a jornada de compra e de que forma o “Efeito Ozempic” e as trends digitais estão criando novas estratégias de venda.Entre os destaques:

Come Play Poker with us online! The true underdogs of online poker (and the only site where the players get 50% of the rake right back in their pockets!)Sign up hereOR...Come play with us in Las Vegas at Table 1! https://table1.vegasJeff Boski didn't plan on being a YouTuber. He just wanted his mom to see what poker life looked like.But that small idea turned into 100,000+ fans, sponsorships, and a front-row seat in the high-stakes world.In this episode, Boski talks about:

Slow season doesn't have to mean slow income! In this episode, I'm sharing five creative strategies to help you keep cash flowing even when the inquiries slow down. Whether you're worried about winter sessions drying up or just want to be prepared ahead of time, this episode will give you practical, doable ways to stay profitable all year long.Here's what you'll learn: • How to use Black Friday and holiday gift card promotions to bring in upfront cash • Low-effort ways to boost profits with print sales and referral programs • Creative session ideas that work indoors so you can keep shooting no matter the seasonPress play and let's turn your slow season into a profitable one!I'm giving you 3 Free Ways to Get Photography Leads This Week in this free guide. Download here.

What We Cover In This Episode: What you can do to make gifting easy for your members [4:45] How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33] The key reasons why campaigns should be designed with tight retention dates [7:24] What to consider when doing a gift card push around the holidays [15:20] How creating a referral challenge can boost engagement and get you new clients [15:40] Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00] Why pre-selling January memberships can be a powerful marketing strategy [16:50] Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09] Quotes: “I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01] “Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it's not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09] “The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]   LINKS:  Custom Sock Shop Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree      

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Casper Lie, regionschef på Global-e, gästar podden Framtidens E-Handel och ​​pratar om varför momshantering är en av de största fallgroparna för snabbväxande bolag, hur tullar och prissättning kan avgöra marginalerna, och varför framgångsrika varumärken alltid ser världen som en marknad. Avsnittet ger konkreta insikter för alla e-handlare som vill skala internationellt, utan att drunkna i komplexitet. 03:30 – Handelskrig mellan USA och Kina – dramatiken med 170 % tullar06:30 – Vikten av rätt klassificering av produkter och tullkoder12:00 – Skillnaden mellan B2B och D2C internationellt15:00 – Vanliga fallgropar: fel momshantering, retroaktiva skulder och brist på struktur18:20 – Caspers tre topputmaningar för D2C-varumärken globalt25:00 – Skillnader mellan marknader som Norge, USA och Sydkorea31:00 – Black Friday och strategier för prissättning globalt34:00 – Varför man bör ha olika prisstrategier för olika marknader43:00 – Risker med retroaktiva skatteskulder och personliga ansvar47:00 – Enkelhet och skalbarhet – varför bolag bör kapa komplexitet56:00 – USA som framtidsmarknad – varför man inte kan backa urHär hittar du Casper & Global-e:https://www.linkedin.com/in/casper-lie-876b95a7/ casper.lie@global-e.com http://www.global-e.com/ Sponsor:https://beyondretail.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

La mejor variedad musical de CADENA 100 presenta éxitos de Harry Styles, Teddy Swims, Ed Sheeran con "Shape of You", y Alejandro Sanz, entre otros. Los programas 'Buenos días, Javi y Mar' y 'Mateo & Andrea' ofrecen la actualidad de los artistas y diversos segmentos. Se anuncian eventos en el Movistar Arena con Duki y Manuel Turizo. Aldi tiene descuentos por Black Friday. La ONCE presenta el rasca de la fortuna. Iberdrola ofrece hasta un 20% de descuento en luz y un concierto anual. Legalitas brinda servicios de abogados por suscripción. Nissan extiende ofertas del 0% TAE. Mutua ofrece seguros de moto. Viajes El Corte Inglés organiza la semana del Caribe. MD Supermercados tiene patatas con un 36% de descuento. Un espacio sobre el sector bancario se emite los miércoles en 'Buenos días, Javi y Mar'.

A lot of customers add items to their carts, but never buy. It's time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it's right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we're trained to think they're separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what's the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers' minds should be your priority.  Whether you're gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hey everyone! I'm Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I'm excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I've discovered how smart course creators like me can set the stage for massive success in January and February. I'll break down the big mistakes I've seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch. Trust me, it's a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning. Let's jump in and make this Black Friday a launchpad for your course business success!   00:00 Common Black Friday Mistakes to Avoid 02:08 Why Bundling Random Stuff Doesn't Work 04:37 The Importance of Novelty in Your Offer 05:44 Creating a Strategic Black Friday Offer 07:26 Using Black Friday as a Taste Test 08:39 Crafting the Perfect Bite-Sized Offer 14:45 Ensuring Your Offer is an Easy Yes 18:20 Final Tips for a Successful Black Friday 20:30 Conclusion and Next Steps

As Q3 wraps up and the busy season looms, this episode helps spa owners move with intention—not stress. Join Daniela as she shares her Q3 reflections and lays out practical steps to lean into Q4 with energy, profit, and alignment. Whether you've struggled with burnout, revenue gaps, or just need clarity, this episode gives you the framework to finish 2025 strong—without losing your life outside the spa. What you'll learn during this episode: How to do a powerful Q3 reflection: digging into revenue, memberships, promotions, and expenses Why tracking Client Acquisition Cost (CAC) can be a game changer for your marketing ROI How to plan Q4 offers (like “Shed the Dead,” Black Friday, Small Business Saturday) now so you aren't scrambling later The importance of building systems behind promotions—templates, funnels, roles Questions to ask yourself to align the business with the life you want to live—managing energy, saying “no,” optimizing your schedule Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      About Your Host, Daniela Woerner Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

In this episode, I'm sharing how you can maximize the last quarter of the year to increase sales and create powerful momentum, including:A few items in today's episode include: The mindset shifts needed to create quick results. How to decide what to sell in Q4. Ways to pre-sell spots for upcoming programs. Creative offers and bundles to generate fast income. Structuring your sales calendar for Black Friday & beyond. Real client case studies that show what's possible. Times to check out: (8:28) Mindset shifts you need to make (13:52) Journal Prompts to work through (20:26) Structuring your sales (26:24) Selling offers behind the scenes   FREEBIES:  4 Step Training to Start & Scale Your Online Coaching Business: https://melissalincoaching.lpages.co/4-steps-to-starting-a-successful-coaching-business  Quiz: Your Next Business Strategy: https://www.themelissalin.com/quiz   WORK WITH MELISSA: Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist! The Fierce Business Academy: https://www.themelissalin.com/academy  The 6 Figure Fierce Business Mastermind: https://www.themelissalin.com/mastermind  The Caption Capsule https://www.themelissalin.com/captioncapsule Create Your Program that Sells in 3 Easy Steps (free guide) https://melissalincoaching.lpages.co/2024-create-your-program-that-sells   Promo Code: PODCAST to save $$$ on The Caption Capsule!   Find me on social media for more daily content!  Instagram: https://www.instagram.com/the_melissalin/ Facebook: https://www.facebook.com/melissa.lin.180410 Facebook Group: https://www.facebook.com/groups/fiercebusinessbabes/ Fierce Business Academy: https://www.themelissalin.com/academy

Big news, friends—Black Friday doesn't have to feel overwhelming or chaotic! In this behind-the-scenes episode, I'm sharing how I'm simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.If you've ever felt like you're throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I'm preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified.Whether you're a family photographer or a small business owner, you'll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer.Here's what you'll learn in this episode:How to simplify your Black Friday plan without overwhelmWhy I chose ONE clear offer for Black Friday 2025 and how I'm preparing for itHow to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch contentThe importance of segmenting your audience ahead of time to warm them upWhy priming your audience 6–10 weeks out is essential for launch successHow this same approach can help both photographers and service-based business owners

In this episode of the Confessions of a #Beauty Boss podcast, Angela Dickson emphasizes the importance of intentional social media strategies for beauty business owners. She discusses the need to shift from casual posting to a more strategic approach that focuses on building a brand and engaging clients. Angela provides actionable tips for creating content, especially for seasonal promotions like Black Friday, and encourages listeners to treat social media as a powerful business tool rather than a chore. The episode is filled with insights on how to effectively communicate value, build trust, and ultimately drive bookings through social media. takeaways Posting when you feel like it isn't a strategy. Your content isn't just to show off your work, it's to communicate value. Treat social media like a powerful business tool, not an annoying chore. You're not just building a beauty business, you're building a brand. Your story, your knowledge, your energy, they are your superpower. Film a story where you speak to the camera. Every year people wait for deals, but the truth is if your skin is struggling now, why wait? You want to be the one you're showing leadership there. The DMs are where the conversions happen. You're not behind. Just stay on your own path.

It's… ChroNoSo! The North-South Connection Podcast Network takes you down memory lane each month by exploring one match from WWE history. This month on ChroNoSo, the crew dives into Black Friday 1990. They cover the matches, segments from The Main Event on November 23rd 1990.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric speaks with Dougie, lead of the Google team at Pilothouse, about what happens when DTC brands try to scale on Google Ads and hit a ceiling. The conversation digs into impression share limits, ad rank, new customer acquisition, product mix, and how demand generation must be part of the strategy—not just search & shopping.Why you'll want to listen:Learn when you're maxed out on impression share and what to do about it.How to use Google's new customer acquisition settings & prioritize hero SKUs to improve incrementality.When & how to build upper funnel demand (YouTube, content, ingredient‑based content) to feed your capture channels.This episode is essential for growth‑stage DTC marketers and eCommerce owners who want to scale Google Ads profitably without just increasing budget and sacrificing efficiency.Timestamps00:00 Scaling on Google Ads and hitting ceilings02:00 Understanding impression share and ad rank04:30 Creating demand through content and upper funnel tactics07:00 Avoiding bidding mistakes and ensuring incrementality09:00 Product distribution misalignment and hero product strategy12:00 Shopping campaigns vs Performance Max for new customer growth14:00 Using search terms and AI insights for keyword strategy16:00 Preparing Google Ads accounts for Black Friday and Q418:00 How Pilothouse runs audits and identifies growth opportunitiesHashtags#GoogleAds #DTC #Pilothouse #AdStrategy #DigitalMarketing #EcommerceGrowth #PerformanceMax #ScalingAds #MarketingPodcast #PPCStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Is classical preschool even a thing?? In today's episode, Abby, Mystie and Brandy talk about gymnastic and explain how you can start training the body in the preschool years. You're going to love this conversation! *** Don't forget to register for our annual retreat! There are many possibilities: watch live in the comfort of your home and get access to our zoom room discussion groups for fruitful interaction, or host or attend an in-person local retreat and enjoy discussion in real life with women from your local community. Either way, you'll find this year's topic inspiring! Just go to scholesisters.com/curriculum to register. *** The expected release date for Scholé Every Day is November 25th. That's right! It's just in time for Black Friday and Christmas gifts! Get on the waiting list and receive the first chapter free right now! Just go to scholesisters.com/book! *** Click here to access today's show notes. Click here to join the FREE area of the Sistership.

What does it take to sell millions of mattresses and furniture pieces while reinventing how big brands market online? Nik sits down with Jared Brody, the marketing leader driving explosive growth at Resident and Ashley Home. Jared traces his path from old-school direct marketing to managing massive ad budgets and leading a team that thrives on data, creativity, and speed. He shares how he created an in-house agency for Ashley and improved media spending. Jared also breaks down how his team links online ads to real store sales and gets ready for big events like Black Friday. And, how does he leverage AI? Turns out, you can use it to parse predictions and for creative generation.  Whether you're new to DTC or a seasoned pro, this episode is for YOU.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Dr. Judy Morgan discusses with Dr. Terry Fossum the potential of using dogs as a better predictive model for drug approval compared to mice. Dr. Fossum highlights the inefficiencies and high costs of current drug development, noting that in 2022, the U.S. spent $100.8 billion on prescription drugs, and globally, $1.3 trillion. She emphasizes the need for more efficient and cost-effective methods, citing that 50% of healthcare dollars go to 5% of the population, largely due to chronic diseases. Listen in as Dr. Fossum shares her research showing promise with using dogs that have naturally occurring disease as a more predictive model for human disease. Fascinating! OFFER: - Free surveys for common ailments. Drfossums.com/surveys One time use Coupon Code: drjudy30% The surveys are designed to be taken over time to see your dog's progression. So, you can take a survey today, then take it in 60 days to see how your dog is progressing. This is super helpful for slow progressing disease where it is hard to identify changes that take time to develop. Website: https://drfossums.com/ instagram.com/drfossumspetcare/ facebook.com/drfossumspetcare https://www.facebook.com/drfossums linkedin.com/company/84275603 https://www.facebook.com/thecuttingedgevet/ https://www.instagram.com/thecuttingedgevet/ https://www.youtube.com/@TheCuttingEdgeVet/ Additional Links: Senior Dog's Book for pet owners Dr. Fossum's Pet Care Logo Terry Teaching Surgery https://drive.google.com/file/d/1IJDQdDS1PnKXkBRJvq5A4D7xTAAPj8hf/view?usp=sharing B-roll: https://drive.google.com/file/d/1E3qIyJhrGXojo-c-LeoMhur3F5b4qlY_/view?usp=sharing https://drive.google.com/file/d/1rZujljB_4CGl4gtGFSnG1c5DeiyDC1M-/view?usp=sharing Calculators/Surveys track results over time https://thecuttingedgevet.com/cbd-oil-dosage-calculator/ https://thecuttingedgevet.com/canine-cognitive-dysfunction-survey/ https://thecuttingedgevet.com/canine-cardiac-disease-assessment/ https://thecuttingedgevet.com/chronic-kidney-disease-risk-assessment/ https://thecuttingedgevet.com/cbd-mobility-survey/ https://thecuttingedgevet.com/cbd-calm-survey/ https://thecuttingedgevet.com/dog-dental-health-assessment/ https://thecuttingedgevet.com/osteoarthritis-risk-assessment/ https://thecuttingedgevet.com/senior-dog-general-wellness-assessment/ PRODUCT SPOTLIGHT #1 Are you interested in even more helpful content from Dr Judy? Check out Dr Judy's private Patreon community to receive exclusive perks such as live Q & A opportunities with Dr Judy herself, exclusive recipes, merchandise discounts, guest interviews, educational presentations, Black Friday and Cyber Monday early access and more. Be in the know and help Dr Judy as she continues her mission to empower and educate pet parents like you so you can advocate for a happier, healthier life for your pet. Go to patreon.com/DrJudyMorgan to sign up now. PRODUCT SPOTLIGHT #2Could your pet benefit from PEA? Pulmitoyl ethanolamide, also known as PEA is a naturally occurring fatty acid compound found in plants and animals. PEA may help support healthy, inflammatory and immune balance, comfort and well being. We found it helpful for cats, dogs and equines. Podcast listeners can take advantage of 15% off of any size of Dr Judy's PEA with the code PODCAST64 Get your Dr Judy's PEA today at NaturallyHealthyPets.com and 15% off using the code PODCAST64

Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching award-winning campaigns and products that resonate deeply with audiences.Rodan + Fields, founded by two female dermatologists, is built on Women-Backed Science™, evolving with skin's changing needs—from breakouts to melasma to menopause. Known for clinically tested formulas and real results, the brand offers regimens, serums, lash and brow enhancers, moisturizers, sunscreens, and haircare treatments. With best sellers, derm-approved picks, and personalized tools like the R+F quiz, it's easy for anyone to find the perfect solution. Under Anncy's leadership, Rodan + Fields continues to combine science, accessibility, and purpose to transform both skin and lives.In this episode, Anncy also discusses:Coming back to the trusted experts and why customers love derm-backed skincareSimplifying skincare with the right ingredients with the right products in the right orderThe transformation of the brand to DTCThe unpredictable era of digital marketingLaunching their newest brand campaign, Love What You SeeExpanding their retail presence at Ulta We hope you enjoy this episode and gain valuable insights into Anncy's journey and the growth of Rodan + Fields. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Rodan + Fields at www.rodanandfields.com/en-us and on Instagram at @rodanandfieldsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: