Podcasts about Black Friday

In this episode of Bits + Bips, hosts Austin Campbell, Ram Ahluwalia, and Chris Perkins tackle a packed agenda: from the fairness of Binance's listing fees to the ways in which DeFi didn't perform well during the “Black Friday” crash, why Tempo's $500 million raise might have been a political ploy, and the growing war over stablecoin dominance. The trio debates whether Bitcoin is undervalued compared to gold, why Ethereum's 10-year track record gives it an edge, and whether today's Digital Asset Treasuries (DATs) are just froth, or the permanent backbone of institutional crypto. Plus: Austin makes a bold prediction about the stablecoin that will dominate by 2040. Sponsors: Mantle Hosts: Ram Ahluwalia, CFA, CEO and Founder of Lumida Austin Campbell, NYU Stern professor and founder and managing partner of Zero Knowledge Consulting Christopher Perkins, Managing Partner and President of CoinFund Links: Binance Listing Fee Drama Unchained:  Binance Listing Fee Fight: What's a Fair Price to List on the Top Crypto Exchange? Binance Claims It Does Not Profit From Token Listings Jesse Pollak (Base) chimes in Tempo & Dankrad Fortune: Exclusive: Stripe-backed blockchain startup Tempo raises $500 million round led by Joshua Kushner's Thrive Capital and Greenoaks Ethereum core dev Dankrad Feist joins Tempo Reactions: Ryan Adams (Bankless): Tempo will optimize for itself, not ETH. Nick Almond: Not a death sentence for ETH Breadguy: Big loss. Dankrad was a major L1 scaling advocate. Black Friday Dan Wilson: 3 big lessons post-crash Gold vs. BTC GOLD/BTC up ‎23.5% in past month Bitcoin Is Undervalued vs. Gold DATs Bloomberg: Huobi Founder Li Lin Set To Launch $1 Billion Ether Accumulator - Bloomberg CoinDesk: Ripple Set to Enter Corporate Treasury Business With $1B Acquisition of GTreasury Timestamps:

October's serving up some wild marketing data, and Jay Schwedelson is here for it. From why company-name personalization suddenly skyrockets email open rates this month, to why it's officially time to ditch your Instagram posts for reels, Jay breaks down the trends that actually move the needle. Plus, a surprising stat about ChatGPT content that'll make you rethink your next prompt—and a hilarious detour into celebrity weirdness that you didn't know you needed.ㅤBest Moments:(00:59) Why using company names in subject lines boosts B2B email opens by over 30% right now(01:59) The right time to drop “Black Friday” in your emails for maximum engagement(02:43) Why regular Instagram posts are basically dead and reels dominate reach(03:37) Instagram's upcoming redesign proves it's all about reels and DMs(04:29) The top 50 AI phrases killing your engagement (and how to un-AI your writing)(06:49) Kristen Bell's bizarre anniversary caption that broke Jay's brainㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary Low-hanging fruit: Reactivation beats cold lead gen. Past patients already know, like, and trust you—bring them back with a clear, time-bound offer. Timing that works: Run Open Enrollment mid-September to early November to avoid competing with Black Friday and holiday noise. Proven offers: Classic 12 for 10 pack (two “free” visits or a clear $-savings) and a higher-commitment 24 for 20 pack (often on a 3-pay plan) to grow LTV and stabilize MRR. Clinical cadence: Frame packages for twice-monthly visits (habit & outcomes), not “stretch it for a year.” Families often share bigger packs. FSA nudge: “Use it or lose it.” Encourage spending FSA dollars before year-end; HSA rolls, FSA often doesn't. Manual > fancy: Individual reach-outs (text, call, in-person) outperform gimmicks. Emails nurture; humans convert. Team power: Involve providers in personalized follow-ups. Incentives like a Christmas week off can crush goals. Results you can expect: A clinic with an owner + two staff PTs commonly sells 20–30 packages when they execute well. Lessons & Takeaways Offer clarity wins: Know exactly what you're selling and how you'll message savings and value. Context is king: Choose channels and scope based on capacity. Don't flood a full schedule. Nurture all year: A warm list responds; a cold list ignores asks. Give value before you ask. Plan the calendar: Open Enrollment → Black Friday → Holidays → New Year. Map campaigns, staffing, and hiring to demand. Mindset & Motivation It's an ecosystem: Reactivation is part of your hiring, space, continuity, and cashflow strategy—not a one-off promo. Follow-up is a skill: Segmented, human follow-up turns “maybe later” into revenue now. Give, give, ask: Consistent education builds reciprocity. Then earn the right to sell. What Works (Tactical) Simple path (solo or lean): Pick one clear offer (12 for 10), email your list, text/call past patients, and have providers invite current patients who are nearly out of visits. Advanced path (bigger teams): 5–6 email drip over 2–3 weeks, landing page specific to Open Enrollment (not your contact page), track opens/clicks and manually follow up with “warm” engagers. Personalization buckets: Current patients with 2–3 visits left, past patients who finished care recently, old leads who inquired but didn't buy—each gets tailored copy and a direct ask. Motivate the team: Group goals (e.g., hit X packages = Christmas week off). Time off > small cash bonuses. Avoid time wasters: Fancy video email “personalization” tools didn't move the needle. In-person and 1:1 messages did. Notable Quotes “Reactivation is the lowest hanging fruit—people who already trust you just need a clear reason to come back.” “If the last time you emailed your list was last Open Enrollment, don't expect fireworks.” “Less is more: pick the right window, keep the offer simple, and follow up like a pro.” Pro Tips for Owners Define the offer: Choose 12 for 10 or 24 for 20 (with 3-pay). Set the clinical cadence (2x/month). Own the landing page: Dedicated Open Enrollment page with a single CTA—don't dump traffic on a generic contact form. Mine your analytics: Build manual follow-up lists from people who opened multiple times or clicked the CTA. Right-size promotion: If you're at capacity, keep it tight (email + in-clinic). If you're feeding 6–7 PTs, amplify everywhere. Think families: Position bigger packs for active households who'll share visits across the year. Action Items Pick your Open Enrollment dates (target mid-Sept to early Nov) and one offer. Spin up a simple landing page with FAQs and a clear “Talk to Us” form. Segment lists: current (low visits left), past 3–6 mo, old leads. Draft 3 tailored scripts. Schedule a 5-email drip and build warm-engager follow-up tasks for your team. Set a team goal & reward (e.g., holiday week off) and daily scoreboard. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Patch (Strategy Calls & Implementation) Follow Jeremy on Instagram: @_jeremydupont (marketing deep dives & Open Enrollment tips) About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion.  That's a lot of money.  Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11 billion.  Why am I sharing these stats with you? Because Q4 is a critical sales season for product-based business owners and we want you to be prepared. Jessica Totillo Coster of eCommerce Badassery is back on the podcast today, and we are talking about Black Friday/Cyber Monday sales strategies. Specifically, what's working, what we want you to avoid, and why we insist that you keep your sales strategy as simple as possible. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/416  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season. Spoiler alert: my answer hasn't changed since 2022   Inside this episode: Whether you really need to update your email automations for Q4 A smarter way to keep your flows seasonally relevant The one thing you might want to turn off during BFCM A quick tweak that could boost conversions in your top-performing flows How to make your holiday products more visible—automatically   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/351   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Jesień w Ameryce to nie tylko kolorowe liście i Halloween. To ogromny, doskonale zorganizowany sezon gospodarczy i kulturowy. Zaczyna się w sierpniu od pumpkin spice latte, które co roku uruchamia marketingową machinę wartą setki milionów dolarów. W tym odcinku opowiadam, jak wygląda amerykańska jesień z bliska – od dekorowania ganków i rodzinnych wypraw na pumpkin patch, po lokalne Oktoberfesty i weekendowe wizyty w winnicach. Będzie też o Halloween, które zamienia amerykańskie przedmieścia niemal w plany filmowe jak z horrorów.

Holiday spending doesn't have to derail your budget or financial goals. Every year, Americans overspend by thousands during the holiday season, but with proper holiday budget planning and money management strategies, you can enjoy the festivities while staying financially on track. One thing about the holidays is that they come around the same time every year. In spite of that fact, is it just me or does the time in between holiday seasons seem to go faster as we get older? I understand Christmas comes around every 365 days, but every year I almost feel caught off guard. If you're in that hole with me, I'm happy to share that there are things we can do to make finances as smooth as possible during the holiday season. In this episode, I'm sharing a few ways you can set your finances up for success when we're in the thick of the holiday season. You don't need a full year to plan, stick to these tips and you'll feel financially peaceful getting through another holiday season!  

Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.What you'll learn:How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion planThe exact structure of her 5-day Black Friday sale and why limiting availability creates massive demandWhy her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)How she runs a summer sale using the same Black Friday strategy for an additional revenue boostHer approach to making certain products available ONLY during promotional periods to drive urgencyWhy lead generation ads are her "cost of doing business" and how she thinks about ROI differentlyThe truth about her email marketing strategy (spoiler: it's not perfect, and that's okay)How she's structured pricing for her done-for-you service to avoid awkward money conversationsResources Mentioned in this episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-friday The Photo Project: https://thephotoproject.co/ Megan O'Hare on Instagram: https://www.instagram.com/oharephotos/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Feeling pressured to run a Black Friday deal at your gym? Don't do it.Your gym is a premium service provider, and it should compete on results and relationships, not price.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper breaks down the dangers of discounting and explains why most gym owners who offer sales end up trapped in the “discount death spiral.”Black Friday deals attract the wrong clients and weaken your brand, and you have better ways to grow your gym during the holiday season.Coop shares simple, high-value alternatives, including running bring-a-friend events and adding bonus offers that don't undercut your pricing. Tune in to learn how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.LinksGym Owners UnitedBook a Call1:20 - Why not offer discounts?2:43 - 5 dangers of discounts7:26 - Focus on value instead8:07 - Run alternative promotions13:36 - Use the Prescriptive Model

Ever wondered what it really takes to host a virtual summit? In this episode, I'm joined by my friends Bekah Read and Mara Kucirek to pull back the curtain on our 2025 Black Friday Summit. Together, we share a full launch debrief—what worked, what didn't, the data behind 758 signups and 137 All-Access Pass sales, and the behind-the-scenes life moments that happened while running this summit as busy moms and business owners. Whether you're planning a Black Friday promotion or dreaming of hosting your own virtual summit, this honest conversation is packed with lessons, encouragement, and strategies you can use right away.What You'll Learn in This EpisodeThe planning process behind a 3-day Black Friday summitHow we grew our email lists by over 700 signups through organic marketingThe role of sponsorships, private podcasts, and an All-Access Pass played in our resultsNumbers, data, and conversions—from 758 signups to $4K+ in salesWhat we'd do differently if we host again in 2026And so much more (click here to read the blog post)Resources & Links Mentioned In This Episode▸ Watch the YouTube video version of this launch debrief:▸ Get The Simplified Black Friday Planning Kit: HERE▸ Snag the All Access Pass for The 2025 Black Friday Virtual Summit: HERE▸ Follow Mara Kucirek: HERE▸ Follow Bekah Read: HERE▸ Follow Ellen Yin/Cubicle To CEO: HEREConnect with Dolly DeLong Education

Shoot us a Text.Episode #1175: It's Q4 Strategy Week on The Automotive State of the Union! Paul and Kyle sit down with Patrick Abad of Beaver Toyota and Mazda to talk about leading your team through the holidays — when emotions run high, sales run hotter, and leadership matters most.Show Notes:The holiday season brings both family time and the busiest sales stretch of the year — and great leaders have to balance both.Involve your people in event planning (like Black Friday or end-of-year sales) so they feel ownership, not obligation.Find the influencers in each department — not necessarily the managers — and include them in decision-making.When you go for a holiday event or promotion, go all-in. Half-efforts kill momentum and trust.Give your team breathing room earlier in the month so they can give their all when it counts.“You can't ask your people to give everything at the end of the year if you haven't given them anything along the way.” — Patrick AbadJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Last Friday, billions evaporated in a liquidation cascade—and nobody knows exactly what happened because centralized exchanges won't share the data. In this sponsored episode recorded at Aptos' NYC event, Aptos CEO Avery Ching says if their Decibel perpetual exchange had been live, traders would have seen every order, every spread change, every liquidation in real-time onchain. But while critics argue existing perp DEXs like Hyperliquid are already decentralized, Ching says most still match orders off-chain in black boxes. Avery explains why Decibel (launching Q1 2026) will be different, how 500 million Indian users are coming to crypto through Reliance Jio's Jiocoin, and why Aptos partnered with World Liberty Financial despite VCs calling it "garbage in your living room." Guest: Avery Ching, CEO & Co-Founder, Aptos Links:  The Composable Global Exchange Engine, by Avery Ching, CEO Aptos Aptos Post: The fully onchain trading engine built by Decibel Foundation Previous coverage of Unchained on Black Friday: Crypto's Black Friday Was Its Largest Liquidation Ever. What the Hell Happened? Timestamps:

Kain Warwick, founder of Synthetix and Infinex, is returning to Ethereum Layer 1 with a bold new experiment: a perpetuals DEX built directly on mainnet. In this episode, he joins Laura to explain why Synthetix is taking this contrarian step, how its hybrid “optimistic order book” can run efficiently on Ethereum's slower block times, and why he believes the future of trading will move fully on-chain. Warwick also discusses the tradeoffs behind using USDT, what it will take to match centralized exchange performance, and his “super app” vision for how DeFi platforms could finally outcompete CEXs. Thank you to our sponsor, ⁠Binance⁠! Guest: Kain Warwick, Founder of Infinex and Synthetix Links: The Superapp Thesis by Kain Warwick Blockwork's Dan Smith on Spreads for ETH-USD Timestamps:

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutIn this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday — from TikTok Shop to Meta ads, creator marketing, and budgeting. He also shares the 10-point checklist his team uses with clients to make sure everything's ready before BFCM hits.If you're running ads or selling through TikTok Shop this season, this conversation will help you plan better, spend smarter, and avoid last-minute mistakes.Discover how to:Allocate your budget between TikTok and MetaBuild a creator strategy that drives real GMVFix listing mistakes that spike your CPMsAvoid the #1 error that tanks BFCM salesPrepare your store with a proven 10-step checklistIf you sell on TikTok Shop or run e-commerce ads, this is your ultimate BFCM prep guide.

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you'll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I'm breaking them down for you right here. You'll learn how to focus on what's already working, how to get in front of other people's audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I'm giving you mindset shifts to help you lead your business through the season with confidence and clarity.In This Episode, You'll Learn:00:00 Why October is the month that separates the businesses that sell vs struggle.03:34 The holiday readiness framework.05:00 How to get in front of other people's audiences (without ads.)06:15 How to sell MORE to people who are already buying.07:30 Turn your best selling product into a profit engine.08:45 The ONE thing for you to focus on this week.Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won't be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

SummaryIn this episode, hosts Matthew Howells-Barby and Austin Knight discuss the recent significant market crash in the crypto space, dubbed 'Crypto's Black Friday.' They analyze the causes of the crash, including the unprecedented $19 billion in liquidations and the role of perpetual futures contracts. The conversation also touches on the influence of political events on market dynamics and the growing interest of Wall Street in stablecoins, highlighting the implications of banks absorbing crypto innovations. The hosts emphasize the need for maintaining decentralization values amidst institutional involvement in the crypto space.

Join Mike, Rikki and Pam today as we answer your listener questions! Today we discuss a multi-generational trip and how to make the most of staying together and also having some time in smaller groups. We also have a discussion how a dessert party might be a fun "splurge" for this special trip! We discuss options (or lack of) for a Super Bowl viewing at Epcot, doing Black Friday and Thanksgiving around Walt Disney World, tips for visiting Disneyland and Aulani for the first-time, and much more! Come join the BOGP Clubhouse on our Discord channel at www.beourguestpodcast.com/clubhouse!  Thank you so much for your support of our podcast! Become a Patron of the show at www.Patreon.com/BeOurGuestPodcast.  Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast.   Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!

Crypto just went through its biggest crash. In the wake of “Black Friday,” when $19 billion in positions were wiped out in hours, Bits + Bips hosts Steve Ehrlich and Ram Ahluwalia are joined by Carlos Guzman of GSR and YQ of AltLayer to dissect what really happened. Was it a coordinated attack exploiting Binance's oracles? A failure of market structure? Or simply too much leverage waiting for a trigger? Or some combination of the three? The group breaks down how liquidity vanished, why hedges failed, how this flash crash echoed the worst moments of traditional markets, and why the industry urgently needs reform before it happens again. Sponsors: Aptos Hosts: Ram Ahluwalia, CFA, CEO and Founder of Lumida Steve Ehrlich, Executive Editor at Unchained Guests: Carlos Guzman, Research Analyst at GSR  YQ, Co-founder of AltLayer Timestamps:

Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year?   In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead!   If you want to tap into the biggest sales season of the year and maximize sales for your merch and music online, this episode is your checklist!   DISCOVER: Why Early Preparation Is Key For A Stress-free Sale How Black Friday Can Make Up A Significant Chunk Of Your Annual Revenue What Segmenting Your Offers By Fan Type Can Do For Your Sales How To Use Scarcity Alongside Urgency To Drive Sales When To Start Your Sales Early For Maximum Impact Why Having An Engaging Black Friday Narrative Helps You Stand Out How To Use Organic Content And Email Marketing To Pump Up Your Sale   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

In this episode, I'm walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you're prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can't afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/350   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to manipulate, requiring brands to focus on proper relationship nurturing and factual authority building. Ghergich outlines the exponential adoption curve driving interface changes and recommends enterprise retailers launch agile "speedboat" initiatives to capture market advantage before competitors adapt.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world's biggest beauty companies—L'Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-high markups, confusing claims, and a lack of true transparency—she decided to build something different. Alongside her co-founder Jen Shane, Alisa created INNBeauty Project: a brand that delivers clinically effective, clean skincare without the luxury price tag.Vegan, cruelty-free, and fragrance-free, iNNBEAUTY was designed to be as inclusive as it is high-performance—bridging the gap between clean formulas and results-driven science. The brand's bright packaging and straightforward messaging cut through the noise, offering products that actually work and make you feel good using them. Today, iNNBEAUTY Project is one of the fastest-growing clean skincare brands in the U.S., with Alisa recently named to Inc.'s 2025 Female Founders 500 list. Under her leadership, INNBeauty continues to redefine what modern beauty looks like—smart, accessible, and radically transparent.In this episode, Alisa also discusses:How she's bridging the gap between efficacy and fun in skincareCreating formulas backed by clinical results, proven to perform at the highest levelWhy Extreme Cream rivals (and often beats) $300+ luxury moisturizersWhat it meant to be one of the first clean brands at Sephora to prioritize affordabilityHow they merge science-backed formulas with playful, dopamine-boosting packagingThe meticulous approach behind crafting products for all skin types, tones, and agesWhy building a brand takes time and why patience is keyWe hope you enjoy this episode and gain valuable insights into Alisa's journey and the growth of iNNBEAUTY Project. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out iNNBEAUTY Project at www.innbeautyproject.com and on Instagram at @innbeautyprojectRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).Grab Black Friday in a Box while it's on SALE: https://gemmabonhamcarter.com/black-fridayWhat you'll learn:The exact 5-day deal structure that generated over $20K in salesHow strategic upsells and order bumps added $4,100 to her revenueWhy running ads to warm audiences only resulted in 13.4x return on ad spendThe specific email timing strategy that worked (and what didn't)Her biggest mistakes and what she's doing differently in 2025The email subject lines that got the highest open rates during Black Friday weekHow she prepared her audience weeks in advance with a Black Friday catalogThe backend technical issues you need to avoid when running daily dealsResources Mentioned in this Episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-fridayStephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

This week Nick turns 46. He's so much older than Dan now. You should make fun of him about it. Black Friday is just around the corner and we want to know what's on your list! Let us know in the comments. And, it's the end of the season for our friends over at Exotics at Redmond Town Center, the best weekly car show in the country. You should check out their latest blog and send some love their way. You can check it out here: https://exoticsat.com/newsy/well-thats-it  The Avants Podcast is brought to you by our friends at STEK USA and Carter Seattle! Not an Avants member? https://www.avants.com/member-plans Leave us a review on Apple Podcasts!  Leave us a voicemail or send us a text any time at 425-298-7873! We're doing give aways! Leave us a review on Apple Podcasts and we'll pick a random name every 25th review!  

Tune in live every weekday Monday through Friday from 9:00 AM Eastern to 10:15 AM.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our NFT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCLAIMER: The views shared on this show are the hosts' opinions only and should not be taken as financial advice. This content is for entertainment and informational purposes.

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That's what Black Friday looks like in today's online world. In this episode of Unjaded, I'm sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out.We'll cover why mobile-ready offers are a must, how to get your services on your ideal clients' shopping list before November, and creative ways to run Black Friday promotions that don't have to mean deep discounts. Whether you're brand new or seasoned, there's room for you to use Black Friday to grow your business, your reach, and your revenue.What You'll Learn in This EpisodeWhy Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic)The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planningHow to get your offers on your clients' shopping lists before November 1stDifferent ways to run a Black Friday sale (beyond just discounting)Examples from my own business and my Designed to Profit members—what's worked and what hasn'tHow to plan your event now so you avoid overwhelm and make sales with easeLinks and ResourcesJoin us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout.Black Friday Episode #1 on The Pulse on Human DesignBlack Friday Episode #2 on The Pulse on Human Design

When Trump tweeted about 100% tariffs on China, crypto collapsed — $19 billion in liquidations in just hours.  Altcoins plunged 95%, exchanges froze, and stablecoins depegged. In this special episode, Diogenes Casares, founder of Klyra Protocol, joins Laura to break down the chain reaction: what really caused the crash, whether insiders knew it was coming, and how infrastructure failures and extreme leverage turned a policy tweet into crypto's Black Friday. Thank you to our sponsor, ⁠Aptos⁠! Guest: Diogenes Casares, founder of Klyra Protocol and advisor at Patagon Management Links: Diogenes's article on X: "Black Friday: What Happened?" Jordi Alexander on "What happened? Stani Kulechov on Aave's performance Binance co-founder's statement  Timestamps:

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush. This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run. Episode Timestamps 00:00 - Intro 01:01 - The Importance of Black Friday for Businesses 02:51 - Types of Black Friday Sales 09:40 - Comparing Strategies: MagicMind and AG1 13:40 - Premium brand approaches to Black Friday sales 18:25 - Bundling Products for Black Friday 24:40 - Startup Idea 1: Black Friday Agency 27:56 - Gamifying Promo Codes 30:00 - Our Black Friday Buys 31:41 - Live Streaming as a Sales Strategy Key Points: • Black Friday week can generate a company's entire yearly revenue in just one week • Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers • Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts • Creating unique, branded experiences around sales can be more effective than simple discounts The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

In this episode of the Profit Cleaners Podcast, Brandon Schoen explores one of the most transformative concepts in business and branding:“Your purpose is not what you do — it's what happens to other people when you do it.”Drawing inspiration from leadership coach Ed Mylett and his mastermind insights, Brandon unpacks how this mindset shift can redefine your brand, marketing, and customer experience. Through real-world stories and lessons learned from the cleaning industry, he illustrates how understanding the impact behind your work can elevate your business from transactional to transformational.Listeners will also get a behind-the-scenes preview of the upcoming 8-week sprint leading into Black Friday — an exclusive initiative from the Profit Cleaners team designed to simplify growth for cleaning business owners and introduce new tools for marketing and operations.Whether you're refining your brand identity or rethinking how to connect with your customers, this episode offers the clarity, strategy, and inspiration to lead your business with purpose and legacy in mind. Listen now!

If you're feeling tempted by all the Prime Day and early Black Friday sales but aren't sure what's actually worth it for your homestead — this one's for you. I'm taking a quick break from my homestead organization series to share what I've been seeing lately in the world of deals and steals, what's worth adding to your cart, and what can probably wait until next year. In this episode, I'm talking about some of my favorite brands, the types of products that actually go on sale (and stay good quality), and how to make a wishlist that keeps you from getting sucked into the scroll. What We Chat About: Why GreenStalk's current clearance sale is the best I've ever seen How to tell if a “deal” is really a deal (hint: check regular prices first!) When to stock up on grow bags, seeds, and raised beds Power backup systems and what brands to trust Kitchen tools and cast iron cookware that actually go on sale How I use wishlist shopping to avoid impulse buys The one item still on my wishlist — the Presto electric pressure canner My Best Tips: Don't feel pressured to buy everything right now — there will always be another sale. Sign up for your favorite seed companies' newsletters to catch those early November discounts. Create a wishlist before you browse so you don't get distracted by random “lightning deals.” Quality over quantity — especially when it comes to garden gear and tools that need to last.

From Taylor Swift passing on the Super Bowl halftime show to Amazon turning Black Friday into a wall-to-wall sports infomercial, this week’s Deals & Deadlines breaks down the money, marketing, and messy optics driving the sports business machine. Hosted by Matt Chernoff & Hadley Engelhard (30:56)

Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season?In today's part 2 of the holiday survival series, Andrea and Taleesa are giving you a detailed step-by-step blueprint on how to market your medspa this Q4 so you can plan, batch and execute your marketing without overwhelm. Listen to this episode to get an inside look at how you can organize and balance different types of content for maximum impact and reduced stress during Black Friday and December. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of planning and batch creating content 3:11Types of content and their importance 4:33Black Friday promo and content strategy 17:20Content strategy for December 24:37Links:Booked and Busy: Our Q4 Content Collection:https://smithandcrawford.com/booked-and-busyShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Thinking about running ads to scale your business? Before you hit “go,” you'll want to hear this one. In today's episode, I sit down with Melissa Litchfield, founder of Litchfield Media and seasoned digital ads strategist, to talk about what's really working with ads right now—and what's not. From the importance of building a strong organic foundation before investing in paid traffic to knowing when your offer is truly ready for ads, Melissa shares practical insights that will help you spend smarter and see better results. Melissa unpacks how to run ads without burning out, how to test your funnel for success, and what the latest platform changes actually mean for your strategy in 2025. Whether you're planning a Black Friday launch or prepping for next year, this episode will help you approach ads with clarity and confidence. Today you'll hear:Why ads can't fix a weak foundation—and how to know when your business is actually ready for them.Melissa's “organic success test” for validating an offer before you spend a dollar on paid traffic.How to blend organic and paid strategies to generate consistent leads and avoid burnout.The ad placements and creative types that are performing best right now (and which ones to skip).How to prep for Q4 campaigns the right way, from lead generation to nurturing cold audiences.Budget expectations and benchmarks for seeing meaningful results without overspending. CONNECT WITH MELISSA:Website: www.litchfieldmedia.orgInstagram: @litchfiemediaProven Pixel Permit: https://litchfieldmedia.org/proven-pixel-permit?utm_source=industry-referral&utm_medium=organic&utm_term=crush-the-rush-podcast&utm_content=holly-haynes&utm_campaign=proven-pixel-permit 

Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy's Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet memes that break the internet, Jerel reveals the creative, operational, and strategic playbook behind one of the most iconic DTC brands in the game.They dig into the real numbers behind out-of-home marketing, how to measure what “brand lift” actually means, and why balancing performance with creativity is the ultimate growth hack.  And, what vibes do you need for BFCM this year? Jerel breaks down his Black Friday mindset: how to scale profitably, keep your head cool, and crush Q4 without burning out.If you're a founder, operator, or marketer who's tired of playing small, Nik and Jerel are here to remind you: sometimes the boldest brands win big AND have a lot of fun doing it. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

SummaryIn this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.TakeawayLearning from mistakes is crucial in the marketing industry.Effective communication with clients is essential during crises.Managers should create a supportive environment to reduce anxiety in their teams.Over-segmenting PPC campaigns can dilute effectiveness.Authenticity in marketing helps build trust with clients and audiences.It's important to encourage team members to take calculated risks.Career progression should be based on readiness, not just ambition.Mistakes are part of the learning process in digital marketing.Ayisha's motto: 'Get clicks or die trying.'Chapters00:00 Introduction to Aisha and Paddle Sports02:54 Learning from Mistakes: Aisha's F Up Story05:51 The Impact of Oversights in PPC Campaigns09:00 Client Communication and Damage Control11:56 Lessons Learned and Moving Forward14:52 The Role of Managers in Team Dynamics17:59 Best Practices in PPC Campaign Management20:53 The Importance of Authenticity in Marketing23:53 Encouraging a Positive Work Environment26:48 Career Progression in Digital Marketing29:59 Conclusion and Future EngagementsFind Ayisha on LinkedInBook a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22ndFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Welcome to our 200th episode of The Record Store Day Podcast and the beginning of our seventh season!  This week, we delve into the history of the fabled "Paisley Underground" music scene with California's coolest, jangliest and trippiest band, Rain Parade. Co-founder Matt Piucci is here to talk about their influential sound, and such perennial Record Store Day favorite reissues as Emergency Third Rail Power Trip, and Crashing Dream, and more. And speaking of Record Store Day, Paul gives us a few highlights from his initial perusal of the RSD Black Friday 2025 List which dropped last week. (Black Friday is November 25, see the whole list at RecordStoreDay.com)  We'll be talking more about it as we get closer to the day itself. The Record Store Day Podcast is a weekly music chat show written, produced, engineered, and hosted by Paul Myers, who also composed the theme music and selected interstitial music.  Executive Producers (for Record Store Day) Michael Kurtz and Carrie Colliton. For the most up-to-date news about all things RSD, visit RecordStoreDay.com   Please consider subscribing to our podcast wherever you get podcasts, and tell your friends, we're here every week and we love making new friends!

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tensions are rising over the Trump administration's efforts to send federal troops to American cities. Also, the government shutdown enters a new week as Congress remains in a deadlock over funding, and Minority Leader Hakeem Jeffries joins us to discuss what is occurring on Capitol Hill. Plus, former NFL quarterback and current analyst Mark Sanchez has been arrested and charged after being stabbed in a fight with a truck driver. And, a look at some early Black Friday and Prime Day deals for your holiday shopping. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students.I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers.But here's what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works.In this episode, I'm breaking down the complete strategy—from my humble $8K beginnings to last year's $158K success. I'll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn't just about the sales you make that week.What you'll learn:The exact breakdown of my $158K Black Friday campaign (day by day, offer by offer)Why I created the 5 Days of Deals method and how it became industry standardThe three key elements most people miss that make or break these campaignsReal case studies from students who've made $10K-$100K with small email listsWhy audience priming matters more than audience sizeHow strategic email sequencing drove 50% of sales in the final 6 hours each dayWhy Black Friday is really about validation, momentum, and list-building (not just sales)The psychology behind urgency and exclusivity that makes this strategy workGET BLACK FRIDAY IN A BOX: https://gemmabonhamcarter.com/black-fridayBLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE): https://gemmabonhamcarter.com/casestudy  Support the show

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.Here's What We Cover:The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing firstThe Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-inThe Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reachThe Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launchResources:Go here for 45 ideas low ticket offer ideas: https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharingLink not working? Send us a note!Instagram: @sophiaparraEmail: team@getcoachsocial.com

MUSICHayley Williams is revealing who she's calling out as the “racist country singer” in her song “Ego Death at a Bachelorette Party.” https://www.youtube.com/watch?si=FrwDiBQxk57ZdKnU&v=fN5rvIvjpnc&feature=youtu.be A 30th anniversary edition of The Smashing Pumpkins' double album Mellon Collie and the Infinite Sadness will be out on November 21st.Tina Turner's hometown of Brownsville, Tennessee, unveiled a statue honoring the late singer, but fans are not convinced it captures her at her best. NEW ALBUM RELEASES:Waylon Jennings - SongbirdOasis - (What's the Story) Morning Glory? 30th Anniv. EditionTaylor Swift - Life of a Showgirl TV• Friday on Netflix: The series premiere of "Monster: The Ed Gein Story". Charlie Hunnam plays serial killer Ed Gein, whose crimes inspired the characters Norman Bates from "Psycho", Leatherface from "The Texas Chainsaw Massacre", and Buffalo Bill from "Silence of the Lambs". (Trailer)• Friday on HBO Max: The streaming premiere of "Bring Her Back", a horror film starring Sally Hawkins from "The Shape of Water" as a creepy foster mother who takes in two teenagers and they discover that she wants them for a dark ritual intended to bring her dead daughter back to life. (Trailer)• Friday on Peacock: The streaming premiere of "Honey Don't", starring Margaret Qualley as a private investigator looking into some mysterious deaths tied to a shady church run by Chris Evans. (Trailer)• Saturday at 11:30 p.m. on NBC: Bad Bunny hosts the 51st season premiere of "Saturday Night Live", and Doja Cat is the music guest.• Sunday at 9:00 p.m. on AMC: "The Walking Dead: Daryl Dixon". Lori Loughlin and her husband of nearly 28 years, Mossimo Giannulli, have separated. https://people.com/lori-loughlin-and-mossimo-giannulli-separate-after-nearly-28-years-of-marriage-exclusive-7502189 In other couple news: Ellen DeGeneres and Portia de Rossi be the next celebrity break-up? According to sources, Portia needs space from Ellen. One source says, quote, "Portia loves Ellen dearly, but she feels totally suffocated much of the time, because every aspect of her life is constantly micromanaged. https://www.yahoo.com/entertainment/celebrity/articles/ellen-degeneres-wife-wants-time-160000933.html· MOVING ON INTO MOVIE NEWS:IN THEATERS:The Smashing Machine (Dwayne Johnson, Emily Blunt) DDwayne Johnson plays wrestler and MMA fighter Mark Kerr in this biography about his career and struggles with narcotics. Emily Blunt plays his high maintenance wife and the MMA's Ryan Bader plays his trainer.Bone Lake (Maddie Hasson, Marco Pigossi)A seductive horror story where a couple's romantic vacation at a secluded lakeside estate is altered when they're forced to share the mansion with another couple . . . which spirals into a blur of sex, lies and manipulation.Anemone (Daniel Day-Lewis, Sean Bean) stars Daniel Day-Lewis in a movie directed by his son, Ronan Day-Lewis. After living as a hermit for 20 years, his isolation is disturbed by the sudden appearance of his brother, played by Sean Bean.Are We Good? (Marc Maron documentary) is out today. Ethan Hawke is back as the serial killer The Grabber in Black Phone 2, a sequel to his 2021 horror hit The Black Phone. https://www.youtube.com/watch?v=pWNucAcRoBYAND FINALLYNew releases from Billie Eilish, Billy Joel, Sammy Hagar, Talking Heads and Warren Zevon are among the highlights of Record Store Day's Black Friday lineup.There are 175 limited-edition items on either vinyl or CD slated to drop that day. Check out the complete list at RecordStoreDay.com, or read on for our Top 25 picks.Cage the Elephant - Live From The Vic - 2-LP. This was recorded in 2011 at the famed Chicago venue.Creed - Live in San Antonio (11/14/1999) - 2-LP. This is Creed's first live album. Billie Eilish - Live - 10-inch EP. Live recordings from Amazon's Songline series, never before released physically.Jelly Roll - Beautifully Broken (Pickin' Up The Pieces) - LP. This features 13 tracks from the digital deluxe version of Jelly Roll's 2024 album, Beautifully Broken. Scott Weiland - "If I Could Fly"/"Barbarella (Live)" - 7-inch. This features a previously unreleased song from the late Stone Temple Pilots singer. AND THAT IS YOUR CRAP ON CELEBRITIES!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grab your Pringles or do your 50 morning hops - it's Sarah and Vinnie! You don't need to be a poet to hear that Taylor Swift wrote a song about Travis Kelce's wood. Athletes are making more money than ever - can you guess the highest paid players in each sport. Overtime brought the 49ers a win and Vinnie a sleepless night. Nerd Alert: A comet and a rogue planet. Sarah demands an interview with “the man.” Learning a new instrument can help your pain tolerance, doctors have a new glue that can mend broke bones, and dark matter might not really exist! Plus: A surprise guest joins the show! Here's what's premiering at the Box Office and on streaming this weekend! Is Dwayne Johnson dropping “the rock” in search of more serious roles? ‘Avatar: The Way of Water' is back in theaters, in case you missed it the first time. Netflix's ‘Monster: The Ed Gein Story' might be the ultimate serial killer tale. SNL is BACK. Ellen DeGeneres and Portia de Rossi are on the rocks, and Matty thinks Ellen's retirement is to blame. Taylor Swift's new album has the disstrack of all disstracks. AI generated applications are flooding the job market. Are job application fees the solution? Halloween isn't just for kids - thank god! Elon Musk is on track to be the first Trillionaire by 2033. Is Taylor Swift defending Blake Lively? The gang is taking a minute to dive into a few more of Taylor's new tracks. Alcohol consumption has declined in 49 states over the past decade. The Guinness Book of World Records is in the Guinness Book of World Records! You might still be getting smarter, or at least wiser. Plus, a story from Ireland proves coincidences are real. Are Taylor Swift's exit sign Easter eggs signaling that she won't be touring The Life of a Showgirl? Wendy's may or may not be giving away free fries in honor of Taylor Swift's album release. Record Store Day is on Black Friday this year! Vinnie tells us about Zip Code dating. Then, it's time for the real Swifties to please stand up.

Are Taylor Swift's exit sign easter eggs signaling that she won't be touring The Life of a Showgirl? Wendy's may or may not be giving away free fries in honor of Taylor Swift's album release. Record Store Day is on Black Friday this year! Vinnie tells us about Zip Code dating. Then, it's time for the real Swifties to please stand up.