Podcast appearances and mentions of matt what

Today, we will take a deep dive into the "woke culture" with Matt Erickson, co-host of Wealth, Power, and Influence podcast and host of his show KingPilled on Youtube. This one will surprise you as Matt goes back literally thousands of years to get to the root and beginning of today's "woke" movement.  Topics Discussed:  * A bit about Matt * What is wokeism * Where did the “woke movement” originate * What are some of the basic principles of wokeism * How does religion and wokeism intersect * How religion shapes all forms of cults and culture * How culture is downstream of religion * Mysticism and wokeism  Resources and links: *Prior interview (Episode 68) with Matt: https://www.thesimplelifenow.com/e68/ * Matt's Youtube Channel: https://www.youtube.com/channel/UCO5dU75bwIN9zLQafpr_Bgw/ * Matt's Twitter handle: @realkingpilled * Belong to The Simple Life Insider's Circle: http://www.thesimplelifenow.com/betterlife * The Simple Life website: http://www.thesimplelifenow.com

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part three of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to The Marketing Secrets podcast. I hope you've been enjoying this series so far. This is The Roundtable of World Changers, a conversation I had with Matt and Caleb Maddix, and a whole bunch of young entrepreneurs, who are literally out there trying to change the world. This is part three of a four part episode, because the conversation went for three or four hours. And so, this episode's also going to be about 40 minutes long, and it's the next set of questions they asked me. And if you've listened to the last two, you know that these guys ask a lot of questions, in a lot of different directions, and angles, and went all over the place. And I think this time is probably 01:00 or 02:00 in the morning. And so, the questions started going from everywhere, from business, to relationships, to families, and a whole bunch more. So I hope you enjoy this next episode. Here's some of the bullet points of things you're going to learn about. We talked about the 10 commandments of marketing. I talked about my very first mentor, and a thing he taught me, not just to make money in the short term, but how to build a business that now has lasted me for almost two decades. I talk about one of my friends and mentors, Daegen Smith and something that he taught me. It was so simple, yet it's been the key to help me get thousands of people a day to join my email list. We talked about leadership, delegation, scheduling. We talk about, as you're building a team, understanding people's unique abilities. Talked about how much time you spend thinking about the future. Talked about proximity with billionaires. We also talked about how to balance your business and married life, so you can be a good husband and a good father, which is something that I stress about all the time. We talked about a principle that I learned from Stacey and Paul Martino, that has been one of the most powerful things I've learned, which is called demand-relationship. I talk about that. We talk about some relationship tricks, for those who are either married or getting married. Some of the newlyweds, and the engaged couples, were asking some questions about that. Hopefully I don't get in trouble for sharing some of my tricks. We talked about knowing what your values are, and your priorities. Talked about being vulnerable, and being honest, versus staying positive through challenges. We talked about some of the biggest principles and things I learned from Tony Robbins, including how to change your state whenever you need to. And we talked about my 12 year relationship with Tony Robbins, and all the things behind that. We talked about... I don't want to spoil any more. You guys, this is a fun interview. And hopefully, you've been enjoying these so far. So with that said, we're going to cut to the theme song. When we come back, we're going to take you guys immediately back into this conversation. This is, again, The Roundtable of World Changers, part three of four. Matt Maddix: Let's say there was a Russell Brunson 10 commandments. You know how God had one. Russell: Thou shall build a list. Matt: Yeah. How high is this in the 10 commandments? Russell: My first mentor, Mark… Matt: And what would be some of the Russell Brunson... Let's come up with some of them. Like, "Thou shalt..." Russell: We need some stone tablets. Matt: "To all the funnel hackers, thou shalt and thou shall not." I want to hear- Russell: That would be a fun presentation, actually. Matt: Yeah, that would be, actually. Caleb Maddix: That would be. Russell: That would be cool. Matt: Dude, you need to do that. Russell: Come back from the mountain, we have 10 things. Matt: Yeah, seriously. Caleb: Wow. That'd be awesome. Matt: No, the five 'thou shalts', and like, "Thou shall..." and then- Russell: "Thou shall..." Matt: ..."Thou shall not, no matter what..." What would some of those be? Russell: That could be a really cool presentation, actually. Well, so I would say, in my first venture was Mark Joyner, and he was the one... So in context, in history, 18 years when I started, Mark Joyner... I don't think it's probably known. He's brilliant. But he built a company, and sold it off. And at the very end of his career as a coach person, I got to meet him and get to know him a little bit. But I remember, at that time, Google AdSense was this thing that came. And so, if any of you guys are old enough, just try and remember the Google AdSense days. It was insane. They were software. You click a button on software, it would pop out of site, pop out another site. And these sites would make anywhere from 100 to $1000 a day. And you just keep clicking this button, it would pop out another site. And so, people were making $1 million a month. They had teams in the Philippines, that these guys just clicking the button to build the software. It was just... But it was all fake. But it was tons of money. Insane amounts of money. I had friends making so much money. And shiny object, very shiny object, the most sexy shiny object of all time. You click a button, you can make $1 million. That was it, that was the pitch. And it was true. Matt: Mm-hmm (affirmative). Russell: For so... Everyone I knew. Can you imagine that? Matt: Mm-hmm (affirmative). Russell: If I go back in time, 18 years ago, I would move to the Philippines, I would hire everybody, and we would just click buttons. And I would've been- Caleb: Wow. Russell: ...a billionaire. It was- Caleb: Wow. Russell: It was insane. That's how Google got people adopting the AdSense program. So people would put ads on every single site, every single everything. And so, I'm getting in this game, I'm seeing this, and I'm morons making insane amounts of money. And I was like, "Ah!" And Mark had just become my mentor, the very first time, and he's like, "That's going to go away. Focus on building a list." I'm like, "But this guy's a moron. He made $1 million last month clicking a button. No strategy, no brains, no nothing." He's like, "I know, but it's going to go away. Focus on building a list." I'm like- Matt: Wow. Russell: But- Matt: Seriously? Russell: "He's clicking a button. Building lists is hard." He's like, "Build a list." I'm like... And I remember fighting him and fighting him, he's just like, "Dude, trust me. I've been on cycle. It's going to go away. Just focus and focus." And I was so upset, but I listened because I do that. One thing I pride myself on, I'm very coachable. Coach tells me something, I do it. I obey all giants with helicopters and stage presence. Matt: I love it. Russell: They tell me to do it, I do it, right? So I was like, "Ah, but there's free money in piles-" Matt: Even when it's hard- Russell: "All right." Matt: ...you do it. Russell: So I did it. And sure enough, I was doing that, and doing that, within six months, this things collapsed, disappeared, destroyed people's lives. Because you're making $1 million a month clicking buttons, what do you do? Especially as a young kid. Matt: Spending that much money. Russell: You're buying Lambos, and Ferraris, and helicopters, and pilots, and girls, and insane amounts of money. And then it disappears overnight. Devastating, ruined these guys, ruined them, so many people. Matt: There's no skill behind that at all. Russell: Yeah. And I had a list, and I just coasted through it. Right? And I've looked at the SEOs, every single up and down, up and down, through the years, and I just listened to Mark and just focused on building my list, focused on building it, and- Matt: So you still feel that as strong today, as when you heard it? Russell: 100%. Matt: Even then. Russell: 100%. That's one of our KPIs. How many people doing lists today? Every single day. Matt: Really? Everyday? Russell: Everyday. Because I did it for a long time- Matt: Even now, you're saying? Russell: 100%, everyday. John Parkes everyday sends me a number. “How many people joined our list yesterday?” That's all I want to know. Caleb: What's your guys' email open rates? Russell: It fluctuates. 20 ish percent. Caleb: Okay. Russell: Around there. But it was funny because I remember, I had forgotten that lesson after a while. And if you guys know Daegen Smith, Daegen, he's getting back in the game now. He's brilliant. But I remember I had a list, and I was my money off of it. I wasn't focusing on it. And I remember he asked me a question, he said, "How many..." It wasn't, "How many people are on your list?" Because that's what most people ask, "How big's your list?" But he asked me a different question, which input output, right? Matt: Yeah. Russell: The question was, "How many people joined your list today?" And I was like, "I don't know." He's like, "Go look right now." I'm like, "Okay." So I log in, and look at the thing, it was like 12. And I was like, "12?" And I was like, "Is that good or bad? I don't know." And he's like, "Let me show you mine." And he showed me his, and it was like 1400. And I was like, "You had 1400 people join today?" He's like, "Yeah." "Wait, how'd you do that?" He's like, "I just look at it everyday. And when I look at it everyday, somehow it grows." And I was like- Matt: Wow. Russell: "Okay." So then, everyday, after I log in and look at my thing, it was like 12, I'm like, "Ah." In my head, I'm like, "Fricken Daegen had 1400. I only 12." Caleb: Yeah. Matt: Wow. Russell: And also, I was like, "What do I do to get people to join the list?" Matt: Yeah, start optimizing. Russell: And then, your mind starts thinking differently, and all of a sudden you start focusing on it. And it's crazy. I can't tell you how many entrepreneurs, that have been in my world, who have gone up and then come down. And what happens, mostly, is they do something, they build a big list, they stop adding fuel to the fire, they have this list, they sell things to the list, the list atrophies, and eventually starts shrinking and dying. And then, they don't know how to build lists, the business crashes and dies. Matt: I hope you guys are really listening. Really. I mean, he's- Caleb: That's powerful. Matt: ...saving your life right now. Russell: The question, the goal, every single day, is that, because it's a fuel to your fire. And what happens was you stop putting fuel on the fire, and it doesn't die immediately. So you're like, "Oh, I've turned off Ads, so I'm good. But I'm just going to focus on emails, let's focus that." But just every email you send out, your list atrophies, shrinks, dies. And then, eventually, it'll just die. And so, yeah, if you're not consistently, constantly feeding the list, every single day- Matt: And once you have the list, what's the biggest mistake people make with their list? Russell: They don't email it. Matt: Yeah. Russell: They're scared to... You think it's too much emails. It's not, it's the opposite. It's that they don't email. Caleb: Okay. Russell: Minimum of three times a week. Closer to everyday. Matt: Wow. Russell: If you talk to Daegen, it's twice a day, everyday. Matt: Really? Caleb: What other KPIs do you have sent to you every single day? Russell: I want to know how much we made yesterday, striped. Because first off, it's cool to know. Caleb: Yeah. Russell: But second off, also it's like, I want that number to be bigger everyday. So it's like, actual money in the thing, how many people joined the list today, and how many books are sold, how many ClickFunnels members. Those are the ones for me. Our teams have other KPIs they focus on. But those are the ones I care about. Matt: So out of 30 days, when you hear the numbers, how often are you pissed and how often are you like, "Yeah."? Russell: Nowadays, it's always pretty good. Matt: Nowadays, it's like, "Woo." Russell: Because it might go up or down a little bit, but the numbers are big enough, that it's just like, "That's so crazy." I remember... Anyway. I remember just the growth of ClickFunnels, because you know Stripe dings every day with your numbers. I remember when we started going, it got to the point where it's like $10,000 a day, I was like, "$10,000 a day is insane. That's just so cool." And then, it got to a point where it's like $20,000 a day, and then 30, and then $50,000 a day, and then $100,000 a day, and then 150, then 200, 250, 300. I'm just like, "This is insane to me, that this is a daily thing that come..." it was just... Anyway, that's when it got just weird. And it makes me mad because Todd made a commitment to me, that as soon as we passed $500,000 a month in sales, he'd move to Boise. Matt: And he didn't yet? Russell: No. So... Matt: You were out of there already. Russell: And then, I was like, "Well, we have $500,000 a day." And then, he still hasn't come. So I don't know. Some day. Do you think Todd will ever move to Boise? Speaker 4: Plus I'm curious if I could pop in to ask a question. Russell: Yeah, feel free. Speaker 4: I've always wanted to ask someone of your stature, that's done as much as you have, impacted as much people as you have, and really built the business that you have. So I'm curious on your take on leadership, building a team, delegating, and your schedule and how you go about scheduling your day, and prioritizing what's important for you, as a business owner, and what you delegate to your employees and their responsibilities as well. So leadership, delegating, and scheduling. Russell: Good question. It's interesting because I would say I'm not the best leader on my team, by any stretch. And so, it was interesting because I spent the first four or five years with ClickFunnels as the CEO, trying to do my best with it. But it wasn't my unique ability, is leadership. I feel like I'm good at leading a community, but I struggle a lot more with employees and teams, internally. And so, about a year ago or so, I handed the reins to Dave Woodward, to be the CEO of ClickFunnels. And he's been amazing. Man, what he's done inside the company has been awesome. And I think a big part of it is understanding, at least for me personally, I was trying to be a leader, and trying to develop that, but I wasn't the best at it. And I think sometimes we think it's always got to be us. Like, "It's my company, I got to be the CEO. I got to be the leader. I got to do these things." It's understanding that a lot of times there's people who are really good. Who's the best you could find to be that? Or any part of our business. You know what I mean? It's a big part of it. The second thing is, if you've studied Dan Sullivan at all, one of his biggest things is unique ability. That's the thing. What's your unique ability? What's everybody's unique ability? And I think when you start a company, it's tough because it's like everyone's in charge of everything, right? I'm the CEO, but I'm also taking out the garbage, I'm also doing... everyone's Speaker 4: Yeah. Russell: ...doing a little bit of everything, which is cool. When you're scrappy in the beginning, that's important, and everyone's doing that. But as you grow, that starts hindering you more and more and more, where we had people who are insanely talented, who if I could just get them doing this thing, 100% of the time... And that's when it got to the point with ClickFunnels, is that my unique abilities are writing, are being in videos, are building funnels, doing the... Those things are my unique abilities. Caleb: Engineering. Russell: Yeah. And I was spending maybe 10% of my time on that, and 90% of the time in meetings, and trying- Matt: Wow. Russell: ...coordinate people, and leadership. And it was stressful and it was hard. Matt: And you were draining. You were probably drained doing that. Russell: Yeah. And I was miserable, that was just... I wasn't good at it. Not feeling good, like, "Ah, I'm not getting through to people. I can't figure this out." But I felt like I had to own, I had to be the guy, I had to do the thing because this is my baby, this is my business. And the last 12 months has been crazy, because I handed it to someone who actually is good at that, that is his unique ability. And I'm watching company structure, and meetings, and KPIs, things that I was never super good at doing, and consistently having it all happening now. And now, I'm in the marketing department again, and I'm building funnels. People are like, "What do you do all day?" I'm literally in ClickFunnels, building funnels. "No, but you have funnel builder..." No, I'm literally in ClickFunnels, building funnels. I didn't start this business because I wanted to be a CEO of a big huge company. I did it because I love building funnels. I'm an artist, when it comes down to it, this is my art. Matt: Wow. Russell: And that's what I get to do now. And it's amazing. So Dan's got Fridays we book out, and we spend videos, he's got a whole bunch of YouTube videos, we film five or six YouTube vlogs last week, on Friday. So we have that times blocked out to do that, right? I'm writing my next book right now, so I've got my mornings blocked out to write books, because that's when my mind's got not a million things so I can do that. And then, after morning comes in, after I do my wrestling practice, I come in. And that's my teams there, and that's when we're building funnels. I got my designer and my copywriter, the people, and I get to facilitate that. And I feel like the... What's the guy in the orchestra, the maestro? Caleb: Conductor? Russell: Yeah, like I'm the conductor, I'm conducting all these talented people. And everyone's bringing... And I'm alive, and it's exciting. And at night, I can't sleep, because I'm excited again. And so, I think that's the biggest thing, is taking the pressure off yourself if you're not the best leader. That's okay. What are you the actual best at? And success, in business, I think, at least for me, I always thought I had to be the best at everything. And it's the opposite, where it's like, "How do you focus on the thing you're best at? And get the rest of the people around you." Speaker 4: Yeah. And it gets- Matt: And it's... You had to have been willing to let go of your ego, man. Or you wouldn't have been able to grow so much. If you try to do it all yourself... Caleb: So I have a question. How much time do you spend actually thinking about the future? Because it seems like, from what you've told us, you're very dialed in and obsessed on the process, and that's how you've gotten to where you are, up to this point, because you're in love with the game. How much of your time do you spend thinking about the future, and what's on the horizon next year, five years, 10 years? Does that cross your mind? Or what does that look like? Russell: It's interesting, I can't remember who was talking to about this... The further out you look, the fuzzier it gets. You know what I mean? And so, I think for me, it's like we have... I know where I want to go, but the in between is really, really fuzzy, right? It's hard to know. And so, it's like I know... For me, the last big boat was $100 million, the next one's a billion. So we know there's the thing. But it's so far from... I don't know the steps to get there. You know what I mean? And so, for me, it's more like, "Well, here's where we're at." In fact, that was my... We had a chance, last month, to go spend a day with Tony Robbins, and we each had a chance to ask him one question. So that was literally my question, just like... Matt: What was your question? Russell: My question... It'll be a blog soon. Not yet though. No, but it was basically like, "We've gotten to this point, and I know to get to the next goal, the things we've been doing are great and they got us to this point, but I have to think differently to here. I don't know how to think differently. How do you think... It's not another book I'm... Is it a book? How do I think differently?" And what Tony said, that was... it's a very... He said a lot of things, but one of the big things was like, "Proximity is power," like, "You have to be in proximity with people who have already accomplished the thing that you're trying to do." And it was interesting because I look at the path of how I grew ClickFunnels, I did that 100%. I was like, "All right, who are the..." and we found the people, got proximity, and then grew it to this point. So eventually, we kind of coded out of the people who I was aware of. So I asked Tony, I'm like, "Well, where would you go to?" And he's like, "Well, if it was me," he's like, "Who's built the billion dollar company?" He's like, "Marc Benioff." And he started naming all these different billionaires. And this and that, all these things. And I was just like, "I never even assumed those people could... I could be..." it seems so far away. And I was like, "Oh my gosh, that's..." Having a proximity to those people, and start thinking differently, because I don't know the journey but they've done it. Because someone in our world, and like, "How do [inaudible 00:16:13]?" I'm like, "This is literally a 13 minute project. There you go. [inaudible 00:16:16]." It's like I've done it so many times, it's not hard, right? But for them, it's like this is the rocket science to figure it out. And then the same way with these guys who have built billion dollar companies. So now it's trying to proximity to those people, and trying to get around them, and trying to figure out the journey. So the first thing we did, literally, I got out with Tony, Tony gave the answer to the question, and I knew the first guy I needed to get into proximity with. So I texted Dave, Dave called him up, we brought him on retainer. And now, we've got him an hour a week, to get on the phone with him and just ask him all of our questions. And have him introduce us all the different players at that next level. So a lot of it's that. Dave, who's the CEO, was very focused on all the... He's very much like, "Okay, first, to get to this goal, we have to have everyone here, here, here. These are the percentages, the numbers, all the..." Those things stress me out, I hate spreadsheets. He's always got spreadsheets. But he comes back with all the spreadsheets, I was like, "All I need to know from you is... Because I'm going to be building a funnel. What's the goal? What do you need from me to be able to do that?" He's like, "We need more ClickFunnels trials." Like, "Done. I can... Okay. That's where I'm going to focus my energy." And then, it's like, now I can creative on that piece, because I know this is the metric that I can do, with my skillset, to drive it. And everybody's got a metric, right? The traffic team, everybody's got a metric. But for me personally, it's like the only thing I actually affect in a short term, micro, and then I can focus all the creativity and effort on that, while trying to figure out how to shift my mind set to be bigger, to... Caleb: If Marc Benioff offered you $1 billion for ClickFunnels, what would you say? Speaker 4: Good question. Russell: I'd ask him for five. Matt: Good response! Rob: Can I ask you a question, outside of business? Matt: You asking a question? Oh. Rob: Yeah. Matt: Oh, go ahead. Rob: So I remember you were talking about your wife earlier, with how you wanted to get her the couch. Me and my fiance actually met at ClickFunnels, at your event. Matt: Yeah. Rob: So- Matt: ClickFunnels wedding. Russell: No way. Rob: So what I'm curious about is- Russell: Am I going to be the best man at the wedding? Caleb: I told you, you've got to come, I'm like, "You've got to invite Russell." Rob: So what I wanted to ask you is, obviously you run a nine figure company, and there's a lot that goes into that, how do you balance with, let's say, number one, your wife and then your kids as well? And then, what is your secret to a really successful marriage, that's worked for you? Matt: Dude, what- Rob: I think that's something that many entrepreneurs have good marriages that don't really get asked about. So I was just curious about that. Matt: Yeah. Russell: So I hear three questions in there, right? So balance, happy wife... What was... There was a third one? Caleb: Kids. Rob: Yeah, just balancing it, running a company. I mean, you do all these things, you also have a wife, you have kids. Russell: Yeah. So I would say a couple things. So number one is balance is this thing that we all, for some reason, in our mind, we all seek after. But everything great in my life has come from times of radical imbalance. When I wanted to become a wrestler, I wasn't a great wrestler because I was balanced, it was because I became radically imbalanced in that thing. Matt: Dang. Russell: It became the most important thing in my life, and everything else suffered. But I had to do it to be considered successful. When I met my wife, we didn't create a great relationship because we were balanced, I became radically imbalanced. And all my time and effort and focus was on her. And that's why it became great. ClickFunnels, same way. We built ClickFunnels, I was not balanced. We had to become radically imbalanced for a season, to focus actually to get... So that's the thing to understand. In anything great in life, you can't do it in a point of balance. It's radical imbalance that causes greatness. Matt: And that's golf. Russell: And so, you got to be okay with that. But it can't be for forever. It's got to be something that goes, and it comes and goes. Because people who get radically imbalanced for a long time, they can lose their family, they can lose their kids. Rob: Was there a point where you had to tell your wife, "Hey, this is what I really want to do."? Russell: A lot. She had to- Rob: And she had to just- Russell: ...be on board with- Rob: ...get on board. Russell: She had to get on board, yeah. And if she wasn't, I had to say, "Okay, what's more important?" If it was her, then I had to say no to that. And there's been many opportunities in my life I've had to say no to. Rob: What's that dynamic like, being that guys are together, just as far as working out just normal little things? Russell: So I- Rob: Just decisions, those kind of things. Russell: Yeah, well, marriage, you're going to find out, it's hard. Just so fully aware. No one told me that, going into it. I was like- Matt: Yeah. Russell: I was like, "This is going to be amazing. This is going to be the greatest thing in the world." And it is, it's awesome. But man, it is way harder than I thought. Rob: Just to be a person. Russell: Yeah, someone's... I, actually, I would highly recommend Stacey and Paul Martino have a course that my wife and I have gone through the last year, and it's amazing. There's a principle they teach about demand-relationship. If you just go through their... They have a 14 day quick start, it's like $100. But if you just learn the principles of demand-relationship, what they teach. The biggest game changer in a relationship I ever... Of all the things I've studied... Rob: Why? Russell: It is amazing. Rob: What was your take-away? Russell: The principle of demand-relationship is that, throughout history and society, the way that most of us get things done is that... So in a relationship, there's a power player, and there's someone less, right? And if I want my wife to do something, I'm going to demand, like, "I need you to do these things." Right? And that works, until the other person has the ability to leave. So prior to divorce being a thing, men, throughout history, have had a dominant relationship over women. They used to manage and get what they want, and women couldn't leave. And so, it was a horrible thing, right? But they couldn't leave. As soon as divorce happened, boom, it started happening. Right? When parents come over to their kids and give demand-relationship, as soon as the kids are able to leave, it breaks. And then, breaks his relationships. And so, that's the problem, is that for the last 5000 years, that's been our DNA, that men force women to do these different things. And that's what the demand-relationship is. Their whole training, their whole course, everything they teach is the opposite of demand-relationship. How do you create a relationship, where transformation happens through inspiration, not through demanding, and chasing. And it's tough because, for all of us, especially men, it's been so ingrained in our DNA that if we want something, we... That's how we do business, how we do things. But in a relation, especially an intimate relationship, it's the worst thing that could possibly happen. And that's what we all do. So it'd be worth... I'm hoping she writes a book some day, because it's... In my new book, I have a whole chapter, actually, teaching her framework on in demand-relationship. What's that? Rob: Were you high school sweethearts? Russell: College, we met in college. Rob: So she was with you before you started... Russell: Yeah. Rob: ...and had the huge success- Russell: Yeah. Rob: ...basically. Russell: Yeah. Rob: What was that transition like, from you guys, I guess, being... struggling, and you guys stay together- Matt: Good questions, Rob. Rob: ...to now- Russell: His mindset's on this. Rob: Yeah. Russell: Going into it. Rob: What is that like? I'm just curious, because I mean people don't really talk about this, I guess, a lot. Caleb: Relationship genius. Russell: Yeah. And it's different, because some relationships, both the people are in the business, some aren't. My wife's not involved in the business at all. She... Rob: Oh, okay. Russell: ...doesn't understand it, and she doesn't want to be part of it. And that's okay. It's like sometimes that's been the biggest blessing for me, sometimes it's been hard. Caleb: Yeah. Russell: Right? Sometimes I see the power couples, who are both in the business, and it's really, really cool. But I ask them, and they're like, "Sometimes it's a great blessing, sometimes it's really hard." So there's pro's and con's both ways. But I think the biggest part is just, this has been good for our relationship, and at first we didn't always have this, but it was like... Just figuring out how to get... You both have to have that same end goal, otherwise you're fighting against each other, right? And so, when we were building ClickFunnels and stuff, it was hard at first, because she didn't really... She's like, "What are you guys doing? You spend all this time and..." didn't understand it. And it was tough because I was trying to explain it. And luckily, for me, is that Todd was part of this too, and his wife was kind of struggling. So they had each other to kind of talk through it. But it wasn't until the very first Funnel Hacking Live, where... Because my wife had never been to one of my events before, anything we'd really... She knew what kind of we did, but not really. And she came to Funnel Hacking Live, the very first one. And she didn't come down at first, because she didn't realize what was happening. And she was doing some stuff, and then, she came down with one of her friends and walked in the back of the room, and saw all the stuff. And she started just crying. She was like, "Oh, this is what you're... I had no idea this is what was happening, and what was..." And then, it became real for her. And that was such a huge blessing for me, because now, the next time, it was like, "We have to work hard for this." Or, "We're planning for..." whatever, she was able to see this is the fruits, and like, "Oh, that's why you're doing it." Now, if you notice, my wife's, every Funnel Hacking Live, front row. She doesn't understand a word we're saying, but she's there, she's paying attention, because she's like, "Look at all the people, and their lives are changing, and impacting." And now, it's different, where when I got to do work, work late nights, or whatever, she sees the vision, and she's on board with it. So it makes so much easier. The other secret I learned is if I tell her, if it's like 05:00 at night, I'm like, "Crap, I got to stay late tonight." And I call her at 05:00 at night, nothing good can come from that. It's better if you just go home, right? If I know Wednesday night, I'm going to be working late, I tell her Monday. Like, "Hey, Wednesday night, there's a good chance I'm going to be late." And then, if I tell her that, she's totally cool with it, right? But you don't tell them the day of. It'll destroy your marriage more than anything. Matt: That's good wisdom. Russell: The other secret, this secret don't put on camera, I don't want my wife to... Matt: Is that right? Russell: Yeah, if I have any inclination that people are coming to town, or something's happening, I always like, "Just so you know, next week, Matt and Caleb are coming to town. There's a good shot we might go to dinner at night, just so you're fully aware." And she's like, "Cool." And then, it's fine. The other secret, this is the real one. So don't share this outside this room. Speaker 4: This is the off camera one. Russell: Yeah. So especially after... For my wife and I... So we started having kids, the same time I started this business, right? And so, I'm traveling, I'm going to events. And she's at home with the kids. And so, we never traveled before, so I'm going on these vacations, I'm meeting these cool people, I'm in hotel rooms. So every night, I'm getting back, and I'm like, "Oh my gosh." And I'm like, "Okay, I met so and so, and then..." all these things I'm so excited, so pumped about these things. And I'm telling her about stuff, and she's at home with twin babies, miserable, tired, horrible, feet hurt, body hurt. And I'm out having the time of my life. Matt: Yeah. Russell: And I'm thinking she's going to be pumped for me, right? Matt: Right. Russell: No. And for probably a year or so, I was just like... And then, one day, I remember I'm at some event, and I get cornered by people. And then, introverted Russell's like... anxiety, and it was horrible. And somebody cornered me in the bathroom, and asking me questions while I'm peeing. And it wasn't even... At least, sometimes, most of the time, they fake pee next to you, so at least it's not awkward. He was sitting next to me, watching me pee. I'm like, "Can you at least fake pee?" And so, anyway... It was so bad. And I got home that night, and I call her on the phone, and I was just like, "It was horrible." I went off about how horrible it was, and I was miserable. And she's like, "Oh my gosh, I'm so sorry." But then, she was cool. It was awesome. And I was like, "I didn't get in trouble." And so, the next time I went out, I got home that night, call her, I was like, "Oh, it was horrible. My feet hurt, my back hurts." Anyway, and I've told so many people this, entrepreneurs and friends, who do that, and they shift... Because they don't want to hear you're having this... Anyway, is this truly good or not? I don't know. It saved my marriage. Matt: Is it true? Russell: Literally saved my marriage, and it saved so many of my friends, who… so many of friends, who had the same thing. They want to hear the stories, but not in the moment. When you come back home later, you tell the stories, they love it. But in the moment, when they're miserable, and you're having fun, it is not... First time with Tony Robbins, when I walked on fire, I call her that night, I'm like, "I just walked on fire. Waaa!" And I hear the kids screaming in the background, and she was angry. And I was like, "Huh." And I'm like, "Cool, I'm sending you to walk on fire next month." I sent her to walk on fire, and then she was on fire. But it was like... Caleb: She's like, "No." Russell: Later, she wants to hear, but not in the moment, because it's just like... Anyway, so- Rob: Yeah. Russell: ...that was- Rob: Makes sense. Russell: ...life changing for... Anyway, so... And then, the other thing is just you have to understand what your values are. I learned this from Tom Bilyeu at a level that was fascinating, recently. But- Caleb: Who was that? Russell: Tom Bilyeu, he runs Impact Theory. Caleb: Oh, okay. Rob: Impact Theory. Caleb: Gotcha. Russell: But he writes out his values, but he prioritizes them. So his number one value is his wife, number two... And he has the values written out. And so, when a conflict comes in place, or he gets asked to speak at a huge event, speak for the Queen of England, or whatever, but it's the same weekend as his wife wants something. He's like, "My wife trumps the value... 100%, she trumps it. So the answer's no, and it's not hard for me to say no." Caleb: Wow. Russell: And so, it's figuring it out for yourself. What are your values? Personally, with your family, the wife, everything like that. And you define them, and then it's like there's no question. That's what hard, is when you value something here, and your spouse values something differently, and the conflict of that is what causes the fights, right? But if you get on the same page, like, "Look, this is number one, two..." You have these things, then it makes it easier to navigate those things, because it's like, "No, I understand this is one of the values we have together, as a couple, you should go do that thing." Or whatever the thing might be. So anyway... Caleb: That's awesome. Russell: But marriage is one of the hardest things, but one of the most rewarding things, at the same time. So it's worth it, but it's a ride. Go through demand-relationship, man. That's- Rob: That's a great point. Russell: ...so good. Speaker 4: I got a question. Rob: Yeah, go ahead. Speaker 4: So two big things that I heard from you, amongst your story, you were talking this positivity. When you were doing great at something, or you learned something, you're so excited about it, you're so positive, but then there's this other part of you that's very vulnerable. Russell: Mm-hmm (affirmative). Speaker 4: And so, you experience anxiety, or you have challenging days, or you're discouraged. How do you find the balance between those, of being vulnerable and being honest with how you're feeling, versus, "Hey, this is a challenge. I'm an entrepreneur, I can overcome this."? Matt: Right. Speaker 4: What's the balance? Russell: Yeah. That's good. One of the... Everyone who's met Tony has a story about how Tony's changed their life. But one of the biggest things that I... There's three or four things that I got from Tony, the very first time I went to his event and I heard him speak, that had a huge impact on me. One of the biggest ones was state control, understanding that. Have you ever heard him talk about the triad and things like that? Speaker 4: Yeah. Russell: I'd never heard that before, and I remember watching him do these things on people in the audience. And it was fascinating. He took a lady, who was... He picked somebody in the audience who was suicidal, and he's like... It was the weirdest thing. And he talked about the triad, right? There's three things that change your state, right? There's your language, there's your focus, and there's your physiology, right? So he takes someone, he's like, "I need someone who's suicidal." He takes this beautiful girl. I remember, we were up in Toronto, so then he takes this girl, and he's like, "I need you to get depressed. Not a little bit depressed, clinically suicidal." She's like, "What?" He's like, "Just get there in your mind. Whatever it takes, get dark." And you see her state change, right? And he keeps pushing her, and keep pushing her, and he gets her to this point. And anyway, it's crazy I'm watching this. And I'm kind of freaking out, because I'm watching him do this to this girl, getting her to a point... And soon, she's bawling her eyes out and everything. And he's like, "You got to get deeper. Get darker. More miserable." All this stuff. And you see him change this girl's state. And all of a sudden it stopped. And finally, it seemed like forever, finally he stops and he's like, "Everyone look at her. Watch her. Look at this." He's like, "What do you notice? What's her physiology?" You see her body, you see tears, and all this stuff. And you see her just broken. And then, he's like, "What do you say?" And he goes through the whole triad with her. And he shows that. And he's like, "Now I'm going to show you how quickly you can shift this." To the point where it's like... Anyway, it was crazy. And then, he shifts it, and he starts taking her back through, shifting the physiology, shifting her shoulders, shifting everything, shifting her meanings, shifting focus, shifting what she's saying. And he gets this girl, within three or four minutes, to literal ecstasy, it was crazy watching this. And you see her, where she's laughing... the opposite side of it. And I'd never seen somebody like that, the flip of emotions, how easy it was, by just shifting these three things in her. And it had such a profound impact on me. Caleb: Is there video of that? Russell: Not maybe the one I saw, but he does it at every UPW, he does it... I'm sure there's YouTube videos of it, as well. But if you type the triad, I think he calls it the triad or state control, things like that, you see it happen. But I saw that, and I was just like, "Oh my gosh, I never realized that we had control over that. I thought my feelings were my feelings." Like, "Here's your feeling." Like, "Okay, crap, this is the feeling I have today." And after experiencing that, I was like, "I could actually change this." I didn't know that. And it's interesting because I think sometimes when we're depressed, or we're sad, or we have these things, I think some of us like it. I've had times before, I don't want to be happy. I'm enjoying feeling miserable. And sometimes, I sit in there because I enjoy, because we do, it's weird. It's messed up. But I felt that. I'm like, "I could change this but I don't want to." But other times, I'm like, "I have to change it." Now that I've learned that. It's crazy you can shift your state, and you can do that and show up the way you need to be. And one practical example of how I use it a lot is, when I get home at the end of the night... And this kind of comes back to your question, I think, earlier, too. How do you do all the things? And I told you this yesterday. One of the things that I got the biggest, from being around Tony Robbins, the most impressive thing about him is when... Tony's got... As busy as any of us are, take that times 10, and that's Tony, right? He's the most busy person ever. But if you have a chance, a brief moment with Tony, where he's going to say a million things, and you have a second with him, he is the most present person I've ever met. The world dissolves around it, and it's just him and you, and there's nothing else. You can tell. And he's just zoned in on you, and it's this magical experience. And as soon as it's done, he's just gone, he's on the next thing. But that moment, he's hyper-present. And so, for me, when I'm doing things, it's like... Like, when I get home at night, at the end of the day, park my car, I walk in, and there's the door before I come into the house. And sometimes, I'm anxious, I'm thinking about work, and thinking about stuff, I'm stressed out, the FBI sent me a letter today, Taylor Swift suing me, whatever the thing is. And I'm like, "Ah." And then, I'm like, "I'm going to walk through that door, and I can't do anything about it now. My kids are there, my wife's there." And it's just like, "Okay, I got to change my state." And right there, before I walk through the door, I change my state. Get in the spot, and then like, "Okay, here we go." And I walk through the door, and it's like then I'm dad. And it's different, right? And so, I think it's learning those things. Because it's not... Your feelings are weird, they're going to show up in one way or the other, but the fact that you can control them, which I didn't understand or know how. But as soon as I realized that, it's just like, "I don't have to be sad, or miserable, or anxious, or whatever. I can actually change those things in a moment, if I understand how." And that was one of the greatest gifts Tony gave me, was just understanding how to do that, and seeing it in practical application with somebody. And now, it's like I can do it myself, any time I need to, if I need to. Matt: How do you act around Tony Robbins? Especially from the beginning to now, because you guys are close now. He probably looks at you like I look at a lot of these guys, that are Caleb's friends. I look at them like nephews, these are like... I'd do anything for them. And I know that... I can see that's how Tony starting to look at you. But take us from the very first time, because he didn't he have you come to an event, ask you a bunch of questions, take notes, and then just leave you hanging, or something like that. Tell the story, real quick. Russell: Oh, man. Tony's so intense. I still get scared to... It's still like, "Ah." Anyway, every time I see him, it's just like... I don't know, it's weird. His presence is- Matt: He still makes you nervous. Russell: Oh, yeah, for sure. But the very first time... So yeah, it was... I don't know, it was probably 04:00 in the morning. I don't even know. The shorter version of the long story is they asked me to come meet him in Toronto, at UPW, same event as this whole experience happened. So I went up there, and supposed to meet him one day, and it shifts to the next day. And if you ever work with Tony, just know if he tells you he's meeting you at 10:00, it could be like four days later you actually meet. You're on Tony time. Yeah, it's- Matt: That's just how it is. Russell: It's crazy, yeah. Just waiting. But it's always worth it, so you just wait and be grateful when it happens. But anyway, so we finally get to the point where we meet, and I have to drive 45 minutes. This is pre-Uber, so I'm in a taxi to some weird hotel. And we get there, and then me and his assistant stand outside for another hour, waiting in the lobby. He kept looking at his phone, nervously, like, "Ah." He's like, "Okay, Mr. Robbins' ready to meet you. Let's go." So we run up the stairs, we go to this thing, we walk in this room, and there's- Matt: And this is the first time you ever- Russell: ...body guards everywhere. First time I ever met him, yeah. Yeah, he's like a giant, comes and gives me a huge hug. And we sit down, and he's like, "You hungry?" I'm like, "Yeah." And he was vegetarian at the time, so he's like, "Get Russell some food." And brought me out this amazing plate of... I don't even know what it was. But it was... I was like, "If I could eat like this is every night, I'd be vegetarian." Because it was amazing. It was- Caleb: It was? Russell: ...insane. And then, got his tape recorder out, he's like, "You okay if we record this?" I'm like, "Yeah." So he clicks record, picks out a big journal, he's like, "You're Mormon, right?" I'm like, "Yeah." He's like, "I love the Mormon people. When I was eight years old, I went to a Mormon church and they told me to keep a journal. I've kept a journal ever since. Do you mind if I take notes while we talk?" Matt: Wow. Russell: I'm like, "Eh, okay." So he's recording, taking notes, and then he drilled me for an hour. Just like do, do, do. Just like- Speaker 4: And how long ago was this? Russell: This is 13, 14 years ago. Speaker 4: Okay. Russell: Anyway, it was intense. And I can't remember what I was saying, I was so scared, I'm second-guessing everything I've said. And then, he's asking me numbers and stats, because we were trying to do this deal with him. And it was so scary. Matt: So he was just drilling you with questions, and just trying to- Russell: Oh, like crazy, yeah. I'm trying to just... Yeah, dude. Anyway, it was crazy. And then, he had to go back to UPW to speak again, so he's like, "You want to drive with me?" So I'm like, "Yeah." So go down, and jump in his Escalade together, we're in the back seat, and we're driving. And it's just crazy. And I remember he asked me a question about this one... I won't say the person's name because the story isn't positive for the person. But he asked, he's like, "What do you think about so and so?" I'm like, "Oh, that person's really cool and really talented." He's like, "He's a very significant..." and he just talked about six human needs, earlier that day, so I was very aware of here's what the needs are, right? And he's like, "Yeah, I don't think I'd ever work with him, because he's very significance driven." And I was like, "Oh, that make sense." And all of a sudden, I was like, "Ah, Tony is reading my soul, right now." I was like, "What drives me? I don't even know what drives me. Does he know what drives me?" Like, "Oh my gosh, am I significance driven?" I'm freaking out, like, "Ah." And all I remember is panicking, thinking, "He knows more about me than I know about me, at this point." And all these things, I'm freaking out, we're driving in his Escalade. And we get to the thing, and he's like, "I got to go inside. Thank you so much, brother. I love you." Jumps out the car, shuts the door. I'm sitting in the Escalade, like, "What just happened?" Matt: It was that fast. Russell: It was insane, yeah. Matt: It was just like- Russell: And then, the driver's like, "Do you want to get out here? Do you want me to drive you somewhere?" Like, "I don't even know where we are." We're in Toronto somewhere, that's all I know. And so, it was just the craziest experience. And then, I don't hear from him for four or five months, nothing. And I'm like- Matt: What were you thinking? Did you think- Russell: I was like, "He must've hated me. Maybe I failed the test. Am I significance driven?" I'm freaking out about all the things. And then, one day, I get this random... It was actually my wife and I, we were celebrating our anniversary, so we were at... It was a StomperNet event, but we took her, it was this cool thing. And she'd just gone to UPW. I sent her like three months later. So she walked on fire, and she was like... And Tony talks about Fiji there, so she was like, "Someday we should go to Fiji." And then, we get this call from Tony, and it was like, "Hey..." Or it was Tony's assistant. Like, "Hey, Tony wants to know if you want to speak at Business Mastery in Fiji, in two weeks." I was like, "Tony Robbins..." I started saying it out loud so Collette could hear me. "Tony Robbins wants me to speak in Fiji, in two weeks?" And Collette, my cute little wife, starts jumping on the bed, like, "Say yes! Say yes!" Caleb: Aw! Russell: And I was like, "Yes, yes, yes. Of course, we will." And then, we're like, we've got three kids that are all toddlers at this time, and like, "Can we bring kids?" They're like, "There's no kids allowed on the resort." I'm like, "We've got three little kids." He's like, "Ah, all right. We'll figure it out." So I hang up, and we're like, "We don't have passports for the kids, we don't have anything." So anyway, it was chaos, we're freaking out. We ended up getting them there, they literally built a fence around our... The Bula house, where's Dan at? The Bula house we were in. They built a whole fence around, so our kids wouldn't die because- Caleb: Did they really? Russell: ...there's cliffs off the back. Yeah, it was crazy. And then, I'm speaking to this room, and there's less than 100 people. I'm speaking, and Tony's sitting in the back of this room, I'm like- Matt: While you're speaking. Russell: ..."I thought he was not going to be here. This is really scary." Yeah. And he's paying attention the whole time. Matt: Does it make you more nervous? Russell: He introduced me, he brought me on stage, which was like... I still have the footage of that, it's really cool. He brought me on stage, which was crazy. And then, I remember, because in the thing we're talking about lead generation, I was talking about squeeze pages. And afterwards, he got on. He comes up afterwards, he's like, "Yeah, I heard squeeze pages don't work anymore. Is that true, Russell?" He's like, "People say they're kind of dead, they don't work anymore." And this is, again, 12 years ago. And I was like, "Who told you that? They totally still work." Which is funny, because we still use them today. But he was just like, "Somebody had told me they don't work anymore." And I was like, "They..." anyway, "They work, I promise." But anyway, and then I don't hear from him for five years, and then something else happens. It's just weird, these long extended periods of time. But then, every time, every moment, I tried... Five years later, it was a call, it was like, "Hey, Tony's doing this thing. He wants your opinion on it." So I spent like two or three hours with his team, consulting, giving feedback, as much ideas as I could. And like, "Cool, thanks." And then, nothing for two years, and then something else, and then... Little things keep happening, and happening, and can do more and more together. And then- Matt: What did you learn from that? You think that's just- Russell: A couple things I've learned. Number one, I'm sure you guys get this a lot, people who want to work with you, they show up and the first thing they show up with is, "All right, I got an idea how we can make a bunch of money together." Right? They always come, and want to figure out how they can take from you. And I was so scared, and grateful, I didn't ever ask Tony for anything. The first time I asked Tony for anything ever was 12 into our relationship, after Expert Secrets book was done. I had just paid him $250,000 to speak on our stage, and just finished the interview promoting his book. And I was like, "Hey, I wrote a new book. Do you want one?" Matt: Wow. Russell: And he's like, "Oh." And he took it. I'm like, "Cool." And then, a week later, I'm like, "Ah, will you interview me on Facebook with this?" He's like, "Sure." And then, he did, and that video got three and a half million views on it. It was crazy, coolest thing ever. But it was 12 years before I asked him for anything. And I had- Matt: Wow. Russell: ...served him at as many different points as I can. I think the biggest lesson from that is that... And I get it all the time, people come to me and it's like they're trying to ask and take. It's just like... I get it, and it makes sense. But it's just like, "This game's not a short game. If you do it right, it's your life. This is your life mission." Right? Matt: Yeah, that's good. Russell: And so it's just understanding you're planting seeds, and you're serving, and if you do that, eventually good things will happen. And something may never happen with Tony, and that's cool. I do stuff for a lot of people, and nothing ever good ever comes from it. But hopefully something does. Sometimes it's indirect, sometimes it's not, sometimes it's just karma, or whatever you believe in. But if you just always go with the intent to serve, not to like, "What's in it for me?" It just changes everything. And then, if you do that, if you lead with how to serve, stuff comes back to you. But if you lead with trying to get stuff, it just doesn't work. The energy's different in the whole encounter. You know what I mean? Matt: Mm-hmm (affirmative). Russell: So I'm sure you guys have felt that with people, when they first come to you, and it's just like, "Ah." Matt: So is there a point where you... You went to his house. Russell: That was cool. The thing I can say is it was really cool, because most times when I'm with Tony, you're around people. In Fiji, it was fun seeing him, because he's more personal and stuff like that. But it was really special in his home, because it was him and his wife, and it was cool. It was fun just seeing him as him, like as a kid. And even my wife, like, "He seems like a kid here." He was so excited, and showing us his stuff, and all the things. Matt: Ah, well, guys, listen. Russell: Anyway- Matt: A few more questions, because I mean, man, you've been at it for almost two hours, dude. I can go all night, and I know he could. But Brea Morrison, give it up for her for letting us be here. Thank you so much.

The roundtable interview with Matt and Caleb Maddix and a small group of people who are trying to change the world. Enjoy part two of this special 4 part episode series. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Russell Brunson: What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. So I have got to ask you, what did you think about episode number one of the World Changers Roundtable? Hopefully, you loved it. There were so many things covered in that 42 minutes. Anyway, we are moving on to the next part of this interview. As you know, this is going to be broken down into four parts because they kept me there, handcuffed to a table, until 3:00 AM. I'm just joking. They didn't really. But, the question was so intriguing, we were having so much fun, we just kept going and going until finally I was like, "I have to fly out in three hours. I need to get back to my hotel." But now we're going to go dive into the second part. This next episode is probably another 30 to 40, 45 minutes or so as well. So these are some things we'll be covering in this one, which is really fun. We talk about, number one, why my business partner, Todd Dickerson, is so amazing, and hopefully give you ideas about if you're pursuing opportunities and trying to land your dream job or partnership or whatever. Number two, we talked about personality profiling, how we actually are hiring here at ClickFunnels. We talked about where my love for learning came from. We talked about transition for me, going from an athlete to a business person and a marketer. We talked about some of the lessons I learned from Lindsey Stirling, things I was not expecting to hear from her that totally changed everything for me. We talked about people who intrigue me, my interest in health and bio hacking. We talked about is there anything that happens inside of this business that gets me as excited as what I felt in wrestling. We talked about what thing is close, but nothing actually has ever hit it. We talked about the first Two Comma Club Awards. We talked about how to upgrade your identity as you grow. We talked about the fact that you have to cycle and fail and rebuild in your businesses. We talked about the launch of ClickFunnels and how it wasn't just the fact that I was a genius, because I wasn't. There are so many things. Talking about the grace of God and how it tied into the launch of ClickFunnels. We talked about some of my early products, like Zip Brander and Forum Fortunes. We talked about my Christmas Grinch sale, which was the very first big sale, big launch I ever did, to my little tiny list that made enough money to cover Christmas for my wife and I when we were first getting started. We talked about becoming worthy. We talked about list building, how it's better than buying ads, and a whole bunch of other things. It's amazing, this could be 40 courses all wrapped into one super podcast episode. So if you liked the last episode, I think you're going to love this one as well. And I've got two more after this, coming back, going deeper into this conversation with the Roundtable of World Changers. So, that said, we're going to cue the theme song. When we come back, we'll dive right into the second section here of the interview. Matt Maddix: Dave and Todd, I mean, just wow. Those dudes are like... But what about those guys? Russell: So here's Todd's story. So the real long story short, I bought some software, it was coding Ruby on Rails, didn't know that. Bought this company with the last... I didn't have the money. So I borrowed money, bought this company, coded on some platform we didn't know, and I was like, "Screw it," right? And I tried to hire people to fix it, nobody could fix this platform until finally I was leaving the office one day. I literally emailed the people saying, "Turn off the servers." We lost all of our money to this company. They shut it down. And I'm walking out of the office and I had this impression of like, "There could be someone on your email list who knows Ruby on Rails." I was like, "That's weird. I had a bunch of internet marketing nerds. There's no one that's like, 'Ruby on Rails...'" Anyway. It was starting with the impression from God, I stopped, turned back around, set the computer to open back up, sent an email to my list. "If you know Ruby on Rails, I'm looking for a partner. I bought a software company and it's not working. Please send me a message." Send. Matt: And that's all you said? Russell: Yeah. And lo and behold, three years earlier, Todd bought some random thing from me, happened to be on my email list. He built the website three or four years earlier that was making six figures a year on autopilot. Hadn't worked in four years. Just hanging out relaxing with his wife and his daughter. And an email comes in and it says, "If you know Ruby on Rails, I'm looking for a partner." He's like, "I know Ruby on Rails. I can be Russell's partner." Emails me back. And at first I see him and his beautiful wife and I'm like, "There's no way he's a programmer. There's no way." That was literally my thought. But he was the only person that responded back so I was like, "Okay, well, here's the login to the site. Fix it. I don't know what to do. I'm not a coder." I went to bed, woke up the next morning. He's like, "Cool, I fixed the site. Plus I found this, this, and this. And I changed this. And I moved these things,", and all of this stuff. He's like, "It's working now. Do you have anything else you want to do together?" I'm like, "Huh." And so I give him another project, another project. And for an entire year Todd and I worked together, and never once did he ever ask me for money, ever. Matt: Wow. Russell: Not a penny. And I remember he started finding Boise to work on a project together ... Matt: You're telling me he worked for you for an entire year? Russell: For free. More than a year. Caleb Maddix: Why was that? Russell: I don't know. I found out later. He'd gone to Robert Kiyosaki at this event and he said, "Find someone who's doing what you want to do and work for them for free." So he told me that years later. I didn't know that. Matt: Todd, if you're watching dude. I love you man. You're legit. Russell: And so he kept coming and he started coming to Boise and we started becoming friends. The smartest developer I've ever met. Literally the smartest person I've ever met. I'll go that far. Just genius. And he'd come out to Boise and we'd work on projects and ideas. We tried to launch a couple of things. None of them really worked. And we were just trying stuff. He was just always there, always serving, always doing stuff. And one day were in Boise and I was looking over his shoulder cause we're looking at stuff and I saw his email. And there's all these emails from some recruiting site or something. I was like, "What's that?" He's like, "Oh, it's people recruiting me for a Ruby job." And I was like, "Do you get a lot of those?" And he's like, "I get three or for a day." I'm like, "Really? Are they good offers?" He's like, "I don't know. Let's check it out." He opened it up and the first one was like $400,000 a year starting salary. I'm like, "What?" The next one is $350,000. The next was 5 ... Insane things. I'm like, "Why don't you do that?" He's like, "I don't want to work for them. I want to be your partner man." I'm like, "What?" And then I all of a sudden had this realization that I hadn't paid him in a year. We didn't have much money at the time, we're still at the backside of a business failure when we met. I'm like, "I can pay you maybe $50,000 a year. Can I pay you that?" He's like, "Whatever." So I told our little bookkeeper, "Pay Todd $50,000 a year." And they're like, "Okay." So he did that and next year we're paying $50,000 a year. We're doing stuff and we have more things. Started to get a little success here and there. Making more money. Back in Boise again. And I'm like, "Can I pay you some more?" And he's like, "Whatever." Matt: So he wasn't ever just asking? Russell: Never in his life has he asked me for money. Ever. So we bumped it up to $100,000 a year because that's what we got, the year before that, after a year or two working together. And then, it was crazy, the day Leadpages got the first round of funding for $5,000,000, the same day Todd was flying to Boise. And he gets the email. It's east coast so he's two hours ahead. He's awake and on the plane, he sees the email, forwards it to me, and then jumps in the plane. He's flying for four hours. I wake up. I see the email and I was like, "Leadpages? Got 5 ..." I was like, we built landing page software in the past. I was perplexed and angry. And then Todd lands. And Todd, he's a little guy, he comes into the office all angry. He's like, "Leadpages got 5 million!" He's like, "I can build Leadpages tonight. Do you want to build lead pages?" I'm like, "Yeah. Let's compete with Leadpages." He's like, "All right." Matt: No way. Dude. I love this. Russell: This is like angry Todd. I love angry Todd. I like all Todds, but angry Todd is the best Todd. Matt: Is it? Okay. Russell: He's just pissed because he's like, "I can build this tonight. Everything thing they got we can have done tonight." So we're getting all ready. What should we call it and everything. And then he's like, "Wait, we're building this. You want to add anything else to it?" And I was like, "Oh. Yeah. What if it did this? And what if it did this?" And we spent a week in front of a white board saying, "What if it did?", and we mapped out ClickFunnels. Matt: So you're talking about a week where you guys just locked in and you were just having fun. Just doodling and whatever. Russell: Yeah. He's like, "Oh, I can do that. We can do that." We're brainstorming all sorts of stuff so we map the whole thing out. Matt: Did you know at that moment you were onto something big? At that moment right there, when you guys were like ... Or was it just still like ... Russell: All lot of people have tried something like that. I tried before other people tried. No one had done it. So I was kind of skeptical but Todd's like, "I can do this. This is easy." I'm like, "Okay because I tried it ..." He's like, "No dude, I can do it. This is easy." So I was, excuse me, optimistically hopeful because he's a genius but I was also nervous. But anyways, we map it out and then we bought Clickpros.com. I wanted to call it ClickFusion because I own ClickFusion, but we'd had three failed businesses called ClickFusion. All of them failed and Todd was like, "No. It's bad karma. We can't." I'm like, "But the logo is so cool dude." Matt: I love it. You love the logo. Russell: And he's like, "No, we can't." He's like, "It's got a jinx on it or something. We can't do that. You have to come up with a different name." I was like, "But ClickFusion is the coolest name ever." So we're trying things. Click everything and then ClickFunnels. We're like, "Ah." That was the thing. We're so excited Matt: Who first said it? Do you remember? The words ClickFunnels. Caleb: It's almost like God saying, "Let there be light." Russell: I would assume it was me but I'm not positive. I'll have to ask Todd on that one. Caleb: Well, when you said it, was it instant? Like fire? Russell: It was insane, it was available. Matt: Oh, you know that feeling, right? Checking domains. You're like… chills. Russell: How has no one thought of this before? And so we got it and I remember I was driving him to the airport at the end of the week to take him back home. And we got to the airport. Boise airport, It's a small airport. So we pull up to the thing to get out and you can tell he's probably nervous waiting. And before we get out of the car he's like, "I really want to do this man. I'm excited." I'm like, "Me too. Me too." He's like, "I don't want to do this like your employee though. I want to do it as your partner." And in that moment, I was just like all the fear of ... I'd tried partners in the past. It hadn't worked. All this stuff and all the everything. And it was just this weird thing of just all the emotions were hitting me as he sat in the car, about to get out the car. I have 15, 20 seconds before he's going to to go. I was just thinking about him. I was like, he's never asked me for money. He's never done anything. He's served. He's given everything. I was just looking at him. I was like, "All right let's do it." He's like, "Cool." And he got out of the car and he's gone. Matt: Wait a minute. So at that moment? Is was that quick? Russell: That was it. Matt: It was a gut feeling that you just knew. That he was ... Russell: It was him. Yeah. And I was literally... I said this on stage at Funnel hacking live, outside of marrying my wife, it was the greatest decision I ever made. Matt: Yeah. I remember you saying that with tears. Russell: Yeah. Matt: Why though? I'm curious because it's not just ClickFunnels. Russell: He's amazing. If you look at our personality profiles, it's fascinating. We have the same personality profiles. The Myers-Briggs. Except for one letter's different. Where I'm a feeler he's a thinker. And it's been magical as a partnership because we both have so much respect for each other that we don't try to fight each other. And it's very much like if I wanted to do something, I'm like, "This is what I want to do. This what I'm feeling. What do you think?" And he'll come back and be like, "Well, I think this." And so I come up from feeling instead of thinking and it's really cool. So sometimes his thinking will trump my feeling. And I'm like, "You're actually right. Let's not do that." Or vice versa. Where he's like, "I'm thinking this." And I'm like, "I don't know why but I feel this." And he'll be like, "Okay." He respects that. We just have such mutual respect that we've never been in a fight. We've never argued. We've never had problems. It's been amazing. Matt: Wow. Russell: And he's similar to like we talk about with Dan. He went back home after us white boarding that, sat in his basement for five or six months and built ClickFunnels by himself. Caleb: Really just by himself? Russell: 100% by himself. Caleb: No other team. No other dev? Russell: It was just him. And the right before we launched, we brought in another partner, Dylan, who built the front-end editor and did a lot of the UI. And so then it was those two as we got closer and closer to the launch. And then for the next year it was just those two that did everything. And then after a year, we started bringing in other developers. But it was 100% Todd. Matt: Wow. Russell: He's amazing. In all aspects. You know you have friends you think they know everything about everything. That's like Todd except he actually knows everything about everything. You ask him anything and he's just like ... I don't know how he does it. And I'll always fact check him, like, "Oh my gosh. He's right again." He's brilliant. It's amazing. Matt: So for those of us who have partners or are maybe going into partnership, what's your best advice? And what do you feel like he does right that other partners don't do? Russell: I think the hardest thing with partners is typically we want to partner with someone who is just like us. We did a podcast most recently. Dean, Tony and I, right? We've done two partnerships. Both partnerships made it through the launch and they stopped. Made it through the launch and stopped. The podcast was like, "Why?" I love Dean. I love Tony. They're amazing. The problem is that me and Dean had the exact same skill set. Matt: Oh. Russell: And so the problem is that both of us are right. We both understand it right, but we do it differently. And so it's like You have two people, and so typically you want to partner with those people who are like you. You're like, "Oh, we think the same. We should be partners." But that's not necessarily the right thing because then you've got two alphas with the same skillset, and someone has to win and someone has to lose. And it's hard. Whereas me and Todd, we have different skill sets. There is never a winner or a loser. We can both win because different skill sets, both the same mission. It's really easy. So I think the biggest thing is you're trying to find the yin yang. You're not trying to find someone who thinks like you or acts like you. In fact, this is true in most hiring processes as well. I used to have people like, "Send me a video if you want this job." Right? So I get these videos, and the people that I wanted to hire were the people like me. I'm like, "This person's awesome. They think like me. They're a genius. They're amazing." You'll hire them, and within a week I'm like, "I hate this person." It's horrible. So we started shifting the way we do our hiring based on personality profiling instead. DISC profile drives most of my own personal hiring so I know that I'm a high D, high I, high S. No C at all. Right? And so the people I need to hire around me are high S, high C. The problem is the people I who I watched their videos and I'm pumped, they're high D, high I. So I'm like, "Yeah. These people are awesome. They're charismatic. I'm going to love them. They're drivers, they're awesome. Worst employees ever. Matt: Right. Russell: Right? So when people send us this profile, first I find the right profile and then from there I do interviews. Because if I interview ahead of time I get sold by the people who sell and then they're horrible employees. And so I make sure they're high S high C, because I know that if I talk to high S high C, I'm going to be kind of bummed out. Like, "Oh, I don't know if this is the kind of person that I'm going to jive with." But they're the best people to surround myself with because I'm such a high D high S. I'm a creator. I'm throwing things up in the air and I need people who are S and C, who are faithful finishers, who are going to take the things, capture them, and make sure that it's amazing. Matt: Do you feel like businesses and entrepreneurs are making a mistake by not having their employees and their team take these tests? Russell: 100%. I have a new company we're launching all about personality profiling because I'm such a big believer in it. Matt: Really? Tell me why. Top three reasons. Russell: It's in all things in life. If you're going to be a partner. If you're going to date someone. Understanding who they are is such a big part of it. Right? Because we think everyone sees the world the same way we see it and it is not true at all. The way you see it, the way we all see is so different and so if we don't understand that at a deep level, then I get upset by what you do and at what everyone's doing because it's like, "Don't you see what I see?" And the reality is no they don't. So if you start understanding people better ... In fact, the software can be called Understand About Me. It's a place you go and you take all the personality profiling and it gives you a page that can show somebody this is me. So in five seconds I can understand you perfectly they're like, "Oh, now I know how to work with you." Because I understand what you are, what your beliefs are, what your values, all the things I need to know about you, I can find it really quickly. Where normally you're going to go years with somebody before you understand them. I can look at a thing and get pretty dang close in a minute. Matt: Wow. Russell: Now I know hot interact with you and spend time with you and work with you. Things like that. Caleb: Question. Where does your love to learn come from? Because one of the things I noticed from being around you, it's always like yeah, so I had this moment where I geeked on this and I geeked out on this. It was health and suppliments, and marketing and personality types. There's all these different things you geek out on. Have you always been that way? Is it like you geek out on marketing, you saw the rewards from it, and you're like, "Wow, what if this goes into other areas?" Where does that come from? Russell: Yeah, I didn't always have my life. In fact, I had a fascinating conversation with Tom Bilyeu about this, because when I was growing up in high school I always thought I was a dumb kid. I thought I was an athlete, so I focused there. I thought I was an athlete, so I was a wrestler, that was my identity, that was where I focused at. I thought I was dumb. Because of that, straight C student high school and college, my cumulative GPA graduating from college was 2.3. Straight C's and one B maybe somewhere in there, right? Because I was a dumb kid. When I got done I ended my wrestling career, so I stopped being an athlete, and I was like, "Oh crap." I started to learn this business stuff and I don't like to read. I'm a dumb kid. What do I do? It was fascinating. Tom told me, because I had this epiphany, I'm not actually dumb. He's like, "Actually, the reality is you probably really were dumb. But then you changed, right?" So for me it was like I shifted. It was fascinating. Do you remember the Funnel Hacking Live where we had Lindsay Stirling perform? One of my favorite parts of that, she did a whole performance. If you guys don't know, Lindsay does violin dancing stuff, and afterwards I had a Q and A with her afterwards. I had this question I was so pumped to ask. I was waiting for her just to like, the question is, she was on America's Got Talent, and I think she took 7th place. When she got kicked off, Pierce Bronson or whatever said, "You've got no talent. You're no good." Whatever, right? So I was like, do you remember that time when he said that? What I thought she was going to say was, "Yeah, I proved him wrong. Yeah." I was like, "What did you feel after that?" She's like, "Yeah, I got home and I realized he was right. I wasn't very good. So I went back and I started practicing and I started working harder and eventually I became good enough." It was like, oh my gosh. I got chills when I was saying it again. Matt: Yeah. Russell: I remember when Tom said it to me, he was like, "You probably were dumb." I was like, "I was." Because I wasn't reading things. So with marketing that was the first thing for some reason that caught my attention, that got me excited, right? And then if you look at my DISC profile, ROI is my highest value. I have to see ROI in something or I don't want to do it. So when I saw an ROI on this reading, I was like, "Oh my gosh. I read a book, I got one little sentence, changed a color, made more money. Oh my gosh." That is where it started, 100%. I started learning that and I started getting obsessed with those things. As this business grew for me I started being more, I always joke that crazy people got attracted to me, right? The best health people, the best fitness people, the best in every market kind of came into our world somehow. So I started getting to meet all these people. When you're around someone who's the best in the world at the thing, and they start talking about the thing, you can't help but be like, "Oh my gosh, this is amazing." Right? You zone in on that. So whenever I meet someone that's amazing and I have a chance to talk to them like this I just geek out. Like when I met your dad the first time with you guys. That's when I bought your parenting course and everything. I was just like, I saw you and I saw him and I was like, "I want that." So I started going down that rabbit hole, right? I met Anthony DiClementi, I was like, "I love this guy. I have respect for him, I love him." Every time he talks about anything, he fascinates me, when he talks about something it fascinates me. I have to look down those things, right? When people fascinate me, the things that fascinate them start fascinating me and that's when I kind of go down those rabbit holes. This person is so intriguing and fascinating. What makes them that way? What are they doing. It's interesting. I'm not a good question asker. You guys are so good at question askers. I've never been good at asking questions, but I'm really good at watching what people do and then seeing it and trying to go down the rabbit hole. What are they doing, why are they doing it, that kind of thing. Caleb: He's a true master in it. You can just tell. What are some things you want to take the time to geek out on? I'm sure you see something and you're like I want to get on that but it's not a priority, I've got to do this. What are some things, if I had a week or two? Russell: Just free time with nothing else involved? Caleb: What's the next thing you're going to geek out on? Russell: Oh. I would say every probably three years I get re-excited about SEO, for some reason. I start going down that path again, because I love it. There's times in my business when that was the focused. It's not now at all, but I went through a couple ... Brian Dean's a real cool SEO guy, couple guys… I started dabbing my toe in again and I'm like, I just want to get back into it so bad. Right now SEO is actually our number 11 lead source as of today in ClickFunnels, which is amazing. So we handed SEO the first four or five years, now we're focused on it again. It's doing really well for us. I want to go deep there because I like that. Anyway, I haven't had a chance to do that. Any of the health stuff really, really fascinates me. Matt: Why? I'm curious. Why are you drawn to that so much? The health stuff. Russell: Because I've seen with myself ... My history is I got in wrestling, at the PAC 10 tournament was my last actual wrestling match. My wife was giving herself fertility shots in the stomach during PAC 10 so the next month se was pregnant. So I got done wrestling, got done competing, got done running, got done lifting. All my athletic career ended, and then my wife got pregnant. She's eating for three kids, and I'm pumped because I don't have to work out right now, she's hungry, I'm hungry, we're eating. We just kept eating and eating. So over the next seven to eight months my wife gained like 60 pounds, I gained like 60 pounds. We were doing it together so who cared, it was amazing. Then one day she has two babies and she loses like 45 pounds and I'm like, oh crap. I'm stuck here. Where did you go? This for me? Matt: Yeah. Russell: Thank you. Then at that time the business was starting and I was stressed out trying to figure it out and I didn't get healthy again. I just was in that state of being 65 pounds heavier for years. But I didn't know the difference, I didn't know that I felt differently, because I'd never been in a spot where I spent eight hours sitting behind a computer, so I didn't know what good felt like or bad felt like. I knew if I tried to wrestle I'd puke, so I was like I don't feel like I'm an athlete. I just felt normal, I thought. Eight years in I was like, I don't know, I looked at myself in the mirror and I was like, "Oh, what happened to you?" You know what I mean? I'm sure hopefully everybody's had a chance. I was like, huh. It was hard because in my head I knew how to work out, I knew how to train, I knew these things. Finally I was like, "I need to get a trainer." So I got a trainer for the first time. I'd never really done that before. Started going, and got me from I don't even know, 27, 28% body fat down to 12% in a matter of seven or eight months. I looked better, I felt better, but what's crazy is I could work twice as hard and twice as long. I wasn't tired. I was like, "I can keep going. My brain's on fire. This is amazing." Matt: Wow. Just from the ... Russell: I had no idea until I lost all the weight. All of a sudden it was just like, I can do so much more. I think, when I first met Anthony DiClementi the first time I was like, this is my problem right now. I am at work all day slaying dragons, doing all these things, I have this energy. I get home at night and my two little twin boys are there, and my little daughter, and I'm spent and I have no energy. How do I still be a present dad and how do I have these things? The next tier was the bio hacking stuff. How do you do these things? How do you increase energy? There's so many ways to do that, from light therapy to supplements to sleeping to sound to breath, all these crazy things that seem stupid. The first time Anthony's like, "We're going to do breath work." I'm like, "We're going to breathe? That's your bio hack? We're going to breathe together?" He's like, "Yeah, it's going to be amazing." I'm like super annoyed. What's the ROI on this, I've got to get back to work. So he sat me down in our gym. You've been in our wrestling room. He sat me down and he's like, "You have to sit because if you're standing you'll hit your head and you'll die." I'm like, what are you talking about? He sits me down and we do these breathing exercises where he's yelling at us and screaming. All this stuff is happening. If anyone's ever done deep breath work it's nuts. We're doing this thing where we're supposed to do this heavy, heavy breath work until he's like, what's going to happen is the world is going to ... Has anybody done jiu-jitsu here? Been tapped out before? Matt: Yeah. Russell: So you get choked out. What will happen, the carotid artery gets choked and the world starts shrinking like this. If you take pressure off it, it comes back to life. If you don't, it goes darker and darker until it disappears and you're gone, right? If you've never been choked out, that's what happens. It's a really fun experience. But you have the minute when you see it shrinking around you and then it's gone, right? He told me that's what's going to happen. You're going to breathe so much that the world around you is going to start shrinking. If you don't stop you're going to pass out. So we go all the way to where it starts shrinking, stops, and then when you hit that point you let me know and then you hold your breath for as long as you can. He's like, "How long can you hold your breath for?" I'm like, "Maybe a minute." He's like, "You'll do it for at least five." I was like, there's no way. So he says sit down, we're doing this breath thing, we're going like crazy and sure enough the walls start doing weird stuff. I feel like I'm on drugs. I'm sweating like crazy. We keep doing it. He's yelling at me. All of a sudden the world starts closing around me, I'm like, "What is happening?" And then he stops and is like, "Hold your breath." He starts the clock. I'm sitting here holding my breath forever, looking around. We had three or four of us guys all doing it at the same time. I'm freaking out. And then it starts getting quieter, things are slowing down, we're sitting there and then he's like let some of the pressure out but don't breathe in. Let pressure out, pressure out, pressure out, keep doing that, and it gets done and the stop clock is over five minutes. I'm just like, I just held my breath for five minutes. Matt: And you didn't even know it. Russell: Insane. And then the rest of the day we were on fire. It was just like, whoa. Right? We brought a cryo-sauna at our house and we go freeze in the cryo-sauna and the rest of the day you just feel ... That's the thing I love now, these little weird things. Light therapy, breathing, weird things that just seem stupid. You do it and you can go longer, you can think better, you can do stuff. All those things just get me so excited. Anthony's fun because he randomly will just ship me weird stuff in the mail. Just the weirdest things. It makes my wife so mad. It just shows up. There's a big old box. She's like, what's this from? I'm like, I'm hoping it's from Anthony, it's going to be amazing. Just weird things. Tons of stuff. I love that kind of stuff because the ROI on it is crazy. They're always these weird things. I have this headband someone sent me. You put this headband on, you put an app on and you start working and it just makes you not tired, makes you focused. These weird things. How does this work? I don't know. And they're like oh, it works because the waves over here sync your brain and change your brain waves and the creative state and all these things. I mean, I don't know how it works but I just wrote two chapters. Caleb: Do you do breath work every day? Russell: No, because it's so intense. If I had a coach who could walk me through it. I have a recording of Anthony doing it and I almost dread it because I know how hard it is. By the time you're done you're sweating. Caleb: I've got to get that recording. Russell: I'll get it to you. By the time you're sweating, you're like what just happened? I just breathed for five minutes. It's weird. Anyway, I would love to understand it on a deeper level but I don't understand a lot of the things now. Some of them I've gone deep on, but a lot of them I do without knowing why. I hate it because my wife will be like, "What's this do?" And I'm like, I don't know. Matt: Just love it. Russell: One of my buddies, Preston Eli, he wrote this blog post, he called it the Warriornaire Workout. In there he explains part of his morning workout. He's like, why do I do it? He's like, because Tony Robins does, and I obey all giants who fly helicopters and have stage presence. That quote goes to my head all the time. People ask me, why do you do that? I'm like, because I obey all giants who fly helicopters and have stage presence, that's it. I'm like, I don't know the reason why, Tony says so, therefore I will do it. I would like to understand it at a deeper level so I have a better response than I obey all giants with helicopters and stage presence. But that's a pretty good reason. Anyway. Matt: Real quick, does anybody else want to throw in a question for Russell? Anybody else here live with us? Caleb: Let me ask one more real fast. Because I want to. I want to ask this. We were just having sushi, I was asking you, what are some of the favorite periods of your life? One of them you said was wrestling, which I found funny because by far one of my favorite periods is baseball, which people wouldn't expect because obviously I've been on stage and all this other stuff and that should take the cake. But those moments when you're just on the field, you're in the zone, there's nothing better. Where, with what you get to do now, whether it's being live on a webinar or being on stage or whatever it is, where do you get the same feeling of wrestling? Do you know what I mean? You know, the feeling in your chest? Russell: Today while we were in line at the grocery store I talked to your dad about this. I said that the best feelings I ever had in my life were from wrestling. The feeling of winning a hard match that I wasn't supposed to win and getting your hand raised, I never felt something like that, that felt as good as that, ever. I've been searching in business to find that, and I've never found it. Speaker 3: Do you feel like sports is like business in any sense? Matt: Good question. Russell: For sure, yeah. There's a lot, for sure. What I was going to say is the closest I've ever gotten to feeling that is when you serve at an event and you see a table rush and you see not only people where they get the a-ha, but enough of an a-ha where it gets them to get up and to move. That's the closest I've ever felt to that. It's not as good, but it's the closest I've ever felt to that. Which is why I love doing the big things. I get a glimpse of that. Caleb: How close? Scale of one to 10. Wrestling's a 10. Where does that rank? Russell: If wrestling's a 10, I'd say it's about an eight. In fact it's interesting because when I first started in business I was racing for that, trying to find it, trying to find it, trying to find it. It took me years before I was like ... Matt: Is it disappointing? Russell: For sure, yeah. We launch today and make a million dollars and it's like, huh. That sucked. What else have we got. Give me something else. Matt: Exactly. Russell: The money goal is always what I thought was going to be the thing, and those always were just like, huh. In fact, literally one of the main reasons I did the Two Comma Club Awards, for me I need, maybe it's just from a decade of my life someone grabbing my hand and raising it. I was like, entrepreneurs need that. No one raises our hands. Two Comma Club Awards, for me, is me lifting their hands like you did it. I needed that, they need that. That's one of the main reasons I did that, because that's the equivalent of that. Anyway. Matt: How many millionaires have you created? Russell: This year we passed 1,000 people that won the two comma club award. We're over 120. Matt: How does it feel to say that? To say it? You know how sometimes it's like so many people that have passion or goals or huge dreams and visions, rarely do they really celebrate what's happening on the journey. Do you find yourself ever getting where your vision is so big and your passion is so deep that even saying things like there's 1,000 millionaires. Dude, that's huge. Man, 1,000 people that are millionaires because of you. Russell: I think the first time I really got that, probably the most impactful time, was the very first Funnel Hacking live that we gave away Two Comma Club Awards. It was the third Funnel Hacking live. It was a couple of months before that we had the idea of a Two Comma Club and an award, talking about that. I legitimately didn't know. I wonder if anyone in ClickFunnels has actually made a million dollars. I don't even know. So Dave went back and the database guys went through everything and I remember he came back and was like, there's 79 people right now that made a million dollars. I was just like, are you serious? Matt: Was it a boost of confidence? What did it do for you? Russell: It was one of those things, looking back on me doing these events where two people showed up and nobody showed up, hardly anybody, where I was so excited about this? I was like, how come nobody cares? To now it was like, this is actually, I've talked about this long enough people are believing it and now they're doing it. You start seeing it, and there's the fruits of it. In my mind I was like a million bucks, even then, ClickFunnel was new, I was like a million dollars is hard. Most of my friends I knew were like made somewhere near a million dollars. There were people who have been in this business for a long time. A million bucks is a big deal. That was most people's goal still. The fact that 79 people had done it, that was just weird to me. I think that was the biggest one, the realization that just like, oh my gosh. It's not just a theory and I think it works, it's working. It's working at a scale that was unfathomable to me at the time. 79 people. To go to 200 and then 500 and then 1,000 is crazy. Matt: What was your question, buddy? Speaker 4: You're talking about how at each level of success you hit, some of your mentors hit that ceiling, right? Because of the posturing, right? So ultimately I feel like when you get to a new level of success it requires you to upgrade your identity, your self image. What have you found is the number one routine, what's your process for upgrading the identity, upgrading your self image? Because I think that's so important because it can either hold you back and have you self sabotage and not take action and go after what you want, or it's going to be the thing that keeps you at that level and continues to propel you forward. What's kept you ... Russell: That's good. It's weaved through everything, right? The one that's the most obvious external, especially in our world, because you see marketers, most people when they first start selling whatever it is they're selling they're bragging about themselves. Here's my ad, here's my name. It's all about them, that's the first tier of it. And then the second tier, when they start having the realization, I feel like is when they stop talking about themselves and start talking about the people they've helped. Speaker 4: Mm. Russell: You see externally. You don't hear me talking about how much money I make. I'm not like, oh, check out what I got. I talk about all the other people. It's like, that's next year, is that. And then for me the third tier now, which has been really cool, is talking about Lady Boss, right? The success story isn't Kailin, it's Kailin's customers, right? So it's like that next tier. What you're talking about is like the external version of that. There's a lot of internal things that you've got to deal with, but you'll notice it shifting in people when you look at just their messaging and what they're saying. From the way they podcast, they video, they market, their ads and everything, it's the shift of it's not about me, it's about them. It's not even about them, that's the external version of it. Internally I think it's really, it's what we talked about, I can't remember why, but we brought up yesterday or today I had this really successful guy I met one time who the first time we met he was like tell me your story. So I was telling him the wrestle posturing story about how great I was. He was like, no. Tell me about the time you failed. So I was like, well, I'm in the middle of one right now. So I told him let me tell you. I told this whole thing. I remember afterwards I was so embarrassed. He's going to think I'm an idiot. You know, that fear? He was like, good, you cycled. I was like, what? He was like, I will not work with entrepreneurs who haven't cycled at least once. Because if they haven't then they still believe their own bio, right? I think that's the biggest thing, the internal version is that. The first time around, before you cycle, you think it's all you. I know for me it was. I remember doing this the first time, I'm like, I am a genius. I'm the smartest guy in the world. And then when it collapsed I was like, oh, there's a lot of things outside my control. This is not me. There is a team, there's God, there's all these other things that are making this possible. There's a scripture, I can't remember where it's at, it's the Bible, Book of Mormon, but it says you can either be humble or God will humble ... Ah, I'm misquoting it by far. But it's like God will humble people. You can be humble or he will humble you. So it's like, looking at that, I'm like round two I'm going to be a humble person because I don't want to be humbled again, right? Matt: I still feel it. Russell: This is not me. I understand, I look around now and it's 100% like there's no way I would be where I am right now if Dan Usher didn't make videos the way he does. There's no way I'd be here right now if Todd Dickerson could not code software the way he does. There's no way, all these things are so many people. Matt: You're so right. Russell: Then there's so many success stories that inside of it there's just so many people. And then there's the grace of God. I just look at the timeline of when ClickFunnels came into the market. I've now got funnels for a decade, nobody cared. Then all these things were happening, we started having the idea for ClickFunnels, started building it, we're creating it, and then literally we go to traffic and conversion, Todd's halfway done building ClickFunnels, and Ryan Deiss stands on stage in the biggest event at the time and he spends the entire four days talking about funnels. Talking about how funnels are the greatest thing. Everybody's like, what's a funnel? They're all taking notes. Me and Todd are like, does he know we're building? He's talking about funnels. He's talking about funnels like crazy. And then the next day everyone gets home from traffic and conversion and everybody that day, the next day 8,000 funnel consultants pop up. Everybody's a funnel consultant. Everyone is on Facebook talking about funnel consultants and teaching funnels and all this stuff. We're like, oh my gosh. Todd, get this software done, everybody's talking about funnels right now. So he's coding like crazy, all this stuff is coming around, all of a sudden everyone's like, millions of funnel consultants, everyone's doing it, and all of a sudden we're like, hey, we created this thing called ClickFunnels, here it is. All of a sudden all of the consultants and all the people and everyone came and we were the only platform. I look at that, as smart as I think I am, there is so much grace and timing. If I'd launched a year earlier, a year later, it would not have hit the way it did. 100% it was the timing of all these things that have to happen. If it wasn't for that ... I can act like I'm smart, I'm a genius, but man, there's so much divinity that came into all the things. There's no way it could happen without that. Anyway, just understanding those things. Matt: What did you learn when you were cycling? Russell: So many lessons. Russell, you are not that good looking. Or cool. Or anything. Matt: It's basically not about you, right? Yeah, I feel that. So what was hardest? What were the tough lessons? Caleb: How many times did you cycle? Russell: Two big ones for sure. Matt: Really? Do you mind sharing? Russell: Yeah, the first time was after I was trying to figure this thing out. I remember one of my buddies was like, you're making money online? I'm like, yeah. He's like, that's cool. I'm like, do you want a job? He's like, what? I'm like, you're the first person I know who's interested. I'll pay you to come hang out with me. He's like, all right. So I hired my friend. He's like, I have some friends too. I'm like, okay. So I start hiring all these people because I want someone to talk to. Anyway, it was really bad. I ended up having a whole bunch of employees nobody knew how to do anything. I didn't know how to train anybody. I was hiding in the room trying to make money to pay payroll while they're standing outside like, do you want us to do anything? I'm like, don't talk to me, I've got to make money to pay your payroll. They're like, we can help. I'm like, I don't have time to explain anything to you. It was horrible. I built it up to the point where it was just like, I was launching a new thing as fast as we could just to pay payroll. As an entrepreneur, you kill something you get to eat, right? It's like the greatest thing in the world. Employees, they want to get paid every two weeks whether they killed anything or not. I did not realize that until they were like we need money and I'm like, but we haven't made any money. They're like you have to pay me. I'm like, what? I'm so confused. Like, okay. Anyway, it had grown and we didn't have a model, sustainable. Speaker 3: You just launched stuff to see if it works? Russell: Yeah. When I was by myself it was like, I had an idea today, let's try it. You launch it, it makes some money, sweet. And then it was like, I made 20, 30 grand. It was my wife and I, so it was like, that lasts nine months. You know? Caleb: What did you sell? Obviously I know the potato gun backstory. You said I talked about funnels for like a decade before that. What were you selling during that decade leading up to ClickFunnels? I know it's an inordinate amount of stuff. Is there anything not even close to funnels, like something ... Russell: Yeah. The very first, pre-potato guns, my very first big idea was ... Back then what everyone was doing, you know who Yanik Silver is. Yanik would write a book and then he would sell the resale rights to the books. Someone else would buy it and they could sell it. I remember I got online, I saw these books, I bought a book from Yanik and I'm like, I can sell this. I bought a book from somebody else. I was buying all these eBooks I could sell. But then inside the books they would have links back to all their sites. I'd sell the book and I was like, I made 10 bucks selling the book. And then inside the book Yanik is selling his thousand dollar course and seminars and things. They make all this money. I'm like, I got 10 bucks. He made like $1,000 off of me selling his book. I remember being mad. I was like I wish there was a way I could brand this ebook so that before somebody opens it and sees his ad they'd see my ad. That was the first idea I ever had, ever. So my first product was called Zip Brander, it was this little thing that would take an ebook and it would brand it. You open it up and it popped up an ad. You see the ad and you click a button and it would take you inside the ebook. It was my first thing. We launched that and I sold 20 or 30 copies of it. But that was the first money I ever made, it was amazing. I had a customer list, I was like this is amazing. And then the way I was selling those, I was going to forums. This is pre-Facebook, so all you little kids, before Facebook, before MySpace, before Friendster, we used to go to these things called forums. They were these things where people would talk all day. So we'd go to these forums. One of the rules in the forums is you could comment all you wanted but you could have a signature file. At the end you could have like, Russel Brunson, check out my new software Zip Brander. I'd go to these forums and I would just spend eight hours a day answering questions and asking questions and everything. People see my ad on every little thing. My footer was on everything. That's how I was selling Zip Brander initially. I was in 50 forums posting like crazy but I couldn't keep up with it. I was like, man, if I could create a software that would manage this whole thing, that would be amazing. So my second product is called Forum Fortunes. It was this little software that would manage your posting on every single forum. You post and you could see if someone responded back on Forum 49 it would pop up and you're like, oh, you can go find it and go back and comment and keep the discussion. I made it for myself and then we started selling that. We sold more of those because I now had a little customer base here and went bigger. After that it was the next. It was always what's the next thing. That's kind of how it started back in the days, little tools and things like that. Speaker 3: How do you know when you're shooting all these bullets, how do you know when you shoot a cannonball? Matt: Good question. Russell: The thing about it initially, I had been married, I was making zero dollars a year as a wrestler, so for me to make $600 in a month, that was a cannonball. That was insane. I thought I was the coolest kid in the world. $600 was insane. So I did four or five little things. I remember it was Christmastime and I remember my wife wanted to buy a couch and it was a $2,000 couch. I was just like, oh, I can't afford that. I don't have a job. I'm getting sick to my stomach. I had this idea, what if I do a sell and just sell a whole bunch of crap that we had. I had a bunch of eBooks I bought rights to, a couple of things I had created, so we made this Grinch sale. I remember I wrote the copy, it was like, it was the Grinch Before Christmas or something. It had a picture of the Grinch and his heart growing three sizes, I don't know. I wrote this copy. My wife and I had been married a year, she really wants a couch, I can't afford a couch, so if you guys buy this, if I sell 32 of these things, I can buy her a couch and put it under the Christmas tree. It will be amazing. Caleb: You said that in the copy? Russell: In the copy, yeah. It was the reason why. I still have the page, I can show it to you. I know exactly where it's at, I can show it to you. So I had the whole page and then only an email list of like a couple hundred people at the time. I still had an affiliate program, so at the top it had an affiliate link. So I sent an email to my list and went to bed that night. Someone on my list was a guy named Carl Galletti, I haven't heard about Carl in a long time. He was a big famous copy writer at the time. Carl went and saw the thing, bought it, and started affiliating. So he joined the affiliate program, he was like this is awesome. He took that email, sent it to his entire list of this huge thing. So I go to bed. I wake up the next morning, we're at $10,000 in sales. Matt: How much before you went to bed? Russell: Oh, like $30, $40 or something. I was like, what just happened. Did I rob someone? I didn't know what happened. I looked at my email and there's all these people who were like, hey, I bought two of them, I hope you can get your wife that couch. Oh, I sent it to my friend. All these people. Because Carl promoted it, all these other people who follow Carl saw it. Carl is like it's converting like crazy. Tons of people are buying it. I'm freaking out. I'm going to wrestling practice trying to answer customer support. I'm late for practice, I ran into wrestling practice, I get back out I'm like, "Oh my gosh, I made like $600 in sales." I'm freaking out. Anyway, the whole thing goes through and over that, I think it was a seven day sale or something like that, we made $35,000. Which is more money than I'd seen in all my lifetime combined times 100, right? I paid probably 10 grand in affiliates. We made, I don't know, $25,000 that we got to keep. I was like, "Oh my gosh." I told Colette, and Colette's like, my wife. I love her. She doesn't understand the business part of things at all. I was like, "We made $25,000." She was like, "Is it illegal?" First thing. "Are you going to go to jail? Is it illegal?" I'm like, "No, I don't think so. I'm pretty sure." The first thing I did is I went and bought the couch for her, for Christmas. We got it back, I got a picture of her, sent it out to the list saying thank you so much, you got the Christmas gift, the couch. They all celebrated together, all the people. I was like oh my gosh, this is the greatest game of all time. This is so much fun. I was like, what's the next idea, what's the next thing. It was like that, these little things. After that one was done now I had way more customers, all these people that had bought my product knew who I was now so the next thing was easier so it incrementally kept growing and getting bigger. Somewhere along the line I launched the potato gun thing. Upsales of things. We didn't call them funnels back then. We called them sales flows or sales processes. Talk about your sales flow, what's your sales flow. Caleb: Sales flow. Russell: I remember Dylan Jones was our partner at ClickFunnels. Before Todd we tried to build something like ClickFunnels, we called it Click.com.com, which is a horrible name. But Dylan's, I still have all the UI images, and in there we had a whole section for sales flows and all these things. It's like, this was the first ClickFunnels. Because Dylan was on the UI eventually on ClickFunnels anyway, but we literally designed something like this five or six years earlier. Just crazy. Matt: Do you think that all those little failures and all the trying and that kind of energy is what brought you here today? Russell: For sure. It's the key. I wish I could grab everybody because everybody's like, okay, I'm waiting for my ClickFunnels, or I'm waiting for my thing. They're waiting and they're waiting and they're waiting. I was like, the reason why I got this thing was because I didn't wait. If someone were to give me ClickFunnels initially it would have been bankrupt in 15 minutes, right? You have to become worthy of the thing eventually. You don't become worthy by waiting, you become worthy by trying. And trying and trying and trying. Eventually, if you keep doing that, over time, then God's like, all right, he's going to do it. He's built 150 funnels, now I'll give him the idea. Matt: Wow, that's powerful. Speaker 3: How much more did you feel that all your other friends are in the same game? Matt: I hope you guys take there's more that's caught than Todd. That's some gold in what he just shared right there, what you were just sharing. But go ahead. What was the question? Speaker 3: I was just saying how much more would you fail if all your other friends were playing the same game? Russell: All my friends were like why are you launching more stuff? Why do you keep doing things? They do like one product launch a year. They got so annoyed. They were like, dude, stop doing stuff. I'm like, why would I stop doing this? This is so much fun. It was just confusing to me. Why don't you guys do more? Everyone, they make money they'd just be done. Caleb: Why would you keep doing more? Was it genuinely like one funnel away? Like this next funnel's the one. Were you just like you sold yourself on it, this is it, so you keep going? Or did you just really enjoy it? Russell: Well each one I thought was. Each one, every time I was so surprised, like this is amazing. That was the one. The next one's bigger. Oh my gosh, that was even better, who knew? And then I just kept going from there, you know what I mean? So I wasn't waiting for ClickFunnels or anything like that. I was just enjoying the journey every time. It was so exciting. Eventually it was like, oh crap, who knew that that was going to do what it did. Caleb: Was it all emails? Was there any ads or was there anything to scale the traffic? Russell: First 10 years was 100% emails, partnerships. There wasn't ads back then. I mean, there was Google ads, but the first initial Google slap happened about the time I was getting started. Prior to that a lot of guys I knew built their email list off of Google ads and then the slap happened. A lot of them had lists. I started getting to know those guys, going to events, meeting them, so that's how it started initially was tons of that. And then there was this big gap for years where paid ads weren't a thing. Some people did banner ads, but it wasn't consistent. It wasn't like it is nowadays. It was harder. You worked harder and all the stuff wasn't there. Mostly we focused on ... If you didn't have an email list, you weren't playing the game. It's like, who's got lists, how can you build lists, what can you do? Matt: You still think that's true to a degree? Russell: 100%. That's why the traffic seekers book was so important for me to write, I feel like, because most of the people in the game today have been blessed with Zuckerberg's simple Facebook ads that make the game easy. Matt: Wow. Russell: They've never focused on building lists. I was like, you guys, just so you know, Zuckerberg is going to screw us all. It's going to happen. Matt: Yeah. Caleb: It will happen. Russell: It's like, if you don't have a list you're all screwed. I've been through this for 18 years now, I've been through five or six cycles. I've seen people who made millions of dollars who now are not online. The people who have waded the storm the whole time are all the list builders. They're the ones who survived. Everyone else who's good at ads, they come and they go and they come and they go.

Inside Online Language Teaching: Conversations About the Future That Became the PresentGet 10% off online teacher development courses at NILE. Use this link and the discount code: tefltraininginstitute10Support the podcast by buying us a coffeeFor more podcasts, videos and blogs, visit our website: www.TEFLtraininginstitute.comSign up for our mailing listWatch as well as listen on our YouTube channel Develop yourself! Find more about our teacher training courses How to Get Your Students Talking to Each Other (with Matt Courtois) Ross Thorburn: Matt Cuortois, welcome back.Matt Cuortois: It's always a pleasure, Ross.Ross: Great. Today we're talking about student interactions, getting students to talk to each other, basically. Why is this important?Matt: Back when you and I started teaching, the way that my boss or trainer addressed this issue was to talk about teacher talk time. They set up this target where I, as the teacher, would only be able to talk 20 percent of the time. 80 percent of the time would then be left for students to talk to each other.That whole thing isn't a great paradigm because it is flawed in its logic. I've seen classes where when the teachers didn't talk, that didn't mean students were talking. It was just awkward silence a lot of the time.Ross: Right. The flip side of the teacher talk is the student talking time. Of course, it's the same thing. Just because the students are talking doesn't mean they're actually learning.You're going to think about the quality of student interactions. We're talking about students actually saying meaningful things to each other and, really crucially, the other student having reason to listen to what the other person's saying.Matt: I do think still though that goal of having students talking 80 percent of the time is a good goal.Ross: Yeah, absolutely. Once you get beyond being a complete beginner, where you can't really say anything, then that makes sense.Let's talk about some of these really simple ways of getting students talking to each other. One of the simplest things is an information gap. This is something you hear a lot about with adults.With kids, one of my favorite ways to do this is you get half the students facing the front of the room, half of them facing the back of the room, put some information on a screen at the front. The students who can see the whiteboard have to describe that information to the other students.Again, the most simple way I can think of doing this is, you have a coloring in sheet with some really, really simple vocabulary, like animals. The teacher version on the board, everything's already colored in. Hopefully the colors are weird.Let's say we've got a pink dog, and a green cat, and an orange zebra. The student facing the board has to describe that to the other student. That other student has this blank coloring sheet. They just need to listen to that other student and color it in.I think this works for a few ways. Obviously, you have this gap there, but one of the other key things is that the student doing the coloring in has a reason to listen to the first student. Also, really, really importantly, the first student can see if the second student has understood them or not.If you've colored one of those animals the wrong color, I can see and then I can say, "No, no, no. [laughs] Not this color. Color it in something different". That's when a lot of learning tends to happen is when those bits of communication break down because students have to focus on grammar, or form, or pronunciation to try and make that meaning clear, to resolve the misunderstanding.Matt: There's also a really important point you made there about the students need a reason to listen. Whenever we talk about a communicative lesson, we think of students talking, talking, talking. Communication is not just talking. That's half of it. The other half needs to be filled with somebody who's listening.Ross: This also makes me think of something else. In any activity like that...Let's say this is a coloring activity, very common with kids. You're also rarely likely to have enough pens or pencils or crayons for every kid in the class, to be able to have all the colors that they need.It's also a great opportunity for kids to use English to ask each other for these pens and pencils. You could say to the kids, "What do you say if you need to borrow this pain from someone? Blue, please. Yellow, please." That's another great way of building communication into classes is by not having enough resources for every individual student.Matt: Now you're getting into students really being able to learn a lot of important values for their life. They need to learn, at this age, how to share. They need to learn how to listen to each other. Without that communication in class, without these kinds of activities where students need each other, they aren't going to learn that in your lessons.Ross: Now we can get into things about teaching students the language, of, for example, when you don't understand what someone else had said in one of these activities. You can say, "I'm sorry. Can you say it again, please? I don't understand." Those are also things that you really need in real life a lot of the time.Matt: That language that they're learning, by going through this process, is a lot more useful than, in your example, a pink elephant or a pink...What was it? A pink dog. They're learning those words. They're also learning these really useful phrases that they'll need throughout their English classes, throughout other classes, and then in their real life. You need to learn how to repair a conversation.Ross: I know with a lot of language like this, teachers find it very difficult to present. There's no flash card for, "I'm sorry," or "I don't understand," or "Say that again, please." These things can be quite difficult for teachers to teach.If you do these activities regularly with your students, you can find, by monitoring, times when communication hasn't worked. Afterwards, you can say to the class, "What happened when you didn't understand?" You could do this in the student's first language, for example. "What did you say?"You might say, "I heard Johnny say to Mary, ' [non‑English speech] ,'" or whatever in their first language. You say, "How could we say that in English?" Then, get those things on the board. "All right. Fantastic. Now, swap roles. Do the activity again. This time when you don't understand, use these phrases on the board."Matt: What's great about that is that you're teaching them words that they needed. They needed to know how to say that in English, but they didn't know how. You're not just teaching them words that the coursebook writer and Cambridge decided they needed.Ross: A very typical thing in a coursebook is you might have a dialogue that's on the first couple of pages of one unit. The idea is that by the end of the lesson, the students will be able to use that dialogue. What you just said there, you're really getting away from that.Matt: I've seen so many lessons where, basically, there's person A and person B. They're not necessarily directly reading off of the script from the book, but they have it memorized. That's not really a roleplay. It's not even really communication. They're not actually saying anything that the other person needs.Ross: A quick tip for role‑plays is you can give students a little role card to say, "you're angry" or "you're happy" or "you just won the lottery." Then maybe afterwards, we say, "Can you guess how was the other person feeling?"Matt: Yeah. You're listening to a lot of the...not just the words also. You're listening to how the person is saying the words.Ross: I can't remember where I heard this. I remember an example of this for adults was some sort of boring shopping role‑play. They said, The shopper, you are the ex‑wife of the shop owner, and you didn't know this was his shop. Now, go and do the role‑play." That just makes it so much more interesting.Matt: After they do that role‑play, it gives people a lot to think about. How did that affect the way the person spoke?Ross: After doing any one of these things, it's always a jumping off point for summarizing the task. Let's say, to go back to the coloring in one earlier, you could just say to the students, "What color was the dog? What color was the elephant?" Then, you're getting a little bit of production from the students and checking.You can say, "I heard that you say...What color did you say this was? You said it was light blue? OK. What's the difference between light blue and blue?" Start to use that to teach a bit more language. The thing you said there with after our role‑play, "How do you think the other person was feeling? What things did they say that was different from the original role‑play?"Matt: Not only can you do them, you need to do these things after a task. Ultimately, it's about communication, and it's about practicing language. What language did they use? How could they use that language better? Was there any language that they should have used that they didn't use?Ross: A couple of tips for that. Maybe one is, let's say that we've just told the students a bunch of ways to give suggestions. After getting students to give each other suggestions, you could say, "Well, which of these phrases did you use? Which of them did you not use? Tell us why."Another tip for getting students would be to focus on some of these things or have more information to talk about afterwards. You can have a third role in any of these activities we've talked about, which is an observer. Write down what you hear the people saying.You could either say, "Write down any mistakes you hear afterwards. Write down any examples of the first language that you hear. How could we say those things in English?"All these are ways of doing what you said earlier, Matt, which is finding gaps in the students own knowledge and filling those in a very personalized way.Matt: The way a lot of teachers naturally teach is that they want their students to be producing error‑free sentences. If you're teaching this way, where you're throwing students in and having them do this, they're going to make a lot of mistakes.You really need to put a lot of effort into creating an environment where students feel comfortable to make mistakes. Don't have them memorizing the entire script before they say it. You push them along that process of getting them to that point of being comfortable with actually communicating in a second language.Ross: If you do that, and the students make those mistakes, that's good. That's when you can actually teach them these bits of language that are going to help them better next time.Matt: You've identified whenever they make a mistake, language that they need. You've identified a teachable moment.Ross: [laughs] Absolutely. Let's talk about actually doing some of these things in reality. For an information gap activity, like the one we mentioned earlier, where one student talks, and the other student listens and does something. A good way of introducing that is just for the teacher, the first time, to be the person giving the information.Matt: If you're teaching in an environment where you have the same students every week, that doesn't need to happen in one lesson. In the first lesson, you, as the teacher can be describing these animals, and the students are coloring it in. They're receiving. They're working on their listening.A week later, in their next lesson, maybe you can have a couple students try it out. The next week you can have the other students trying it out.Ross: I feel another loophole with some of these activities is that students can often use gestures to get a random or pointing. Just to go back to my example again earlier, you could just point to something and say, "Blue."Really important with these, just to say to, for example, the student whose describing you have to sit on your hands while you're describing. A tiny little difference, but all of a sudden, it means that you can't use gestures, or you have to try to do all of this in English.Again, how do you know students will do it? If you've got a big class, you might want to pick one or two students who were a little bit more outspoken. You ask them to be police and walk around, and then remind everyone to speak English, and catch them up if they're ever speaking any L1.Matt: I've seen it a million times. Whenever teachers introduce that activity and they say, "No looking at the picture." Inevitably, the students find ways, especially if you're teaching young learners, they're going to find a way to cheat.Ross: Let's talk about some other ways that you can hide that information. One way is simply yet people have got their backs to the board. The most foolproof way is you actually put the information outside the classroom. One student has to run outside the door, look at the thing, and then come back in and describe it.Matt: Depending on what kind of information it is, you can just put it really far away. One student is mobile and can walk straight up to it and come back and give them that information.Ross: Another one I've seen is if you have the students turn round in their chairs, but they don't turn the chair around. If you can imagine that the back of your chair is to your chest, you could stick the hidden information on that back of the chair. The person would really have to lean forward so far [laughs] they would topple over to be able to see the information.Matt: I saw a cool one. This took a little bit of preparation from the teacher.She made these headbands out of paper. They go around and then I got a piece of paper sticking up in front and then she could just tack on different images to that piece of paper sticking up off of their head. Everyone else in the classroom could see what was on their head band, but that student couldn't see what was on his own head band.Ross: I've done this before, as well, where maybe you get a word or something, and you stick it on the students' backs. Then, I have to ask you to give me clues about what one word is, and I have to try and get it.Matt: You can also set up the classroom. You can have your students sitting back‑to‑back. One side can see it. You can keep an eye on the other students on the far side. Make sure they're not turning around and looking back at the information that you're showing to half of the class.Ross: I feel the way it is easiest for students to cheat is if we are just holding two bits of paper. I feel they are right that the temptation is very, very high just to hold a bit of paper at an angle where the other person can see it. There's varying degrees there of how well you want to hide your information depending on the self‑control of the students.   Transcription by CastingWords   

If you're still on the fence of whether strength training will help your mountain biking, check this episode out! Derek has amassed a wealth of knowledge on strength training for cyclists, and is a testament that adding in a weight routine won't make you 'bulky', but will make you faster! Visit our new website on PerformanceAdvantagePodcast.com for a 30% off early bird discount on our two newest courses to get the most out of your power meter: Fundamentals of Running with a Power Meter and Fundamentals of Mountain Biking with a Power Meter. Check out our most popular Masterclass: Using Sports Science to Train More Effectively ------ Visit Dialed Health | Follow Derek on Instagram ------ Learn how to use sports science to get the most out of your training PA Podcast YouTube with 100+ free tutorials | Dr Matt's Instagram | Dr Will's Instagram | Dr Will's YouTube channel | Dr Matt's YouTube | Listen to the podcast | Get coaching with Dr Will | Getting coaching with Dr Matt | What is BrakeAce?

With the mission of helping American heroes find a place to call home, Matt has been leading veterans and military personnel navigate the process of finding the right property as well as teaching them the ropes of real estate investing. Among the many hats he wears, his passion for teaching and shedding light on the real estate industry has enabled him to help more people find homes.   His sole mission: Inform and educate upcoming homeowners to make a confident and clear choice   In today’s episode of the Expert(ish) Podcast, our guest, Matt Huneycutt will talk about how he helps veterans and military first-time home buyers find the right property for their situation or future goals. He will also emphasize how collaboration and providing value to the community are the keys to a successful real estate business.   Mike Huneycutt is a Licensed Real Estate Professional at Whissel Realty Group, San Diego County’s top-ranked team and #128 team in the United States by The Wall Street Journal Zillow and Trulia. Their goal is to help people find the home of their dreams at the price of their dreams.   In This Episode 1:09 - Matt's backstory   7:43 - How Matt got into the real estate business   14:49 - What motivates him to serve veterans and military personnel in the real estate investing   20:37 - How he qualifies people to buy a property   29:08 - What makes real estate investing different from other investment platforms   31:51 - The beauty of real estate investments   46:53 - The reward in providing value to your network   55:20 - The roadmap for a successful real estate business   1:03:09 - The importance of having a collaborative mindset   1:20:01 - Two ways to get into real estate business   Favorite Quote "People think all you know like when's the right time to buy a house. We'll look at your life plan. Does your life plan support being in a home for three to five years and not paying rent to someone else? And it's a great time to buy a house. We have a North star and the North star is to put those military first-time home buyers into the market in the best way possible come hell or high water." - Matt   "What was really awesome is I actually didn't leave anything behind. I mean, I put the uniform away, but I still have everything about the Navy that I always loved, which is all the people. And I still get to do what I love to do with real estate now while still being deeply involved with all my active duty and veteran folks here in San Diego." - Matt   "'I've been in the industry long enough now that I see how some really bad clients create some really bad agents." - Matt   "What's so great about our community is when you spend 10 years building relationships with people and we come from that fraternity or sorority of military people, there's a lot of trust that goes along with that."  - Matt   "I had a reputation of being a pain in the ass with aircraft because quality control was non-negotiable. So I treat my real estate business with that same level of rigidity in a lot of ways. I want everything to work out extremely well." - Matt   "I get super excited at the idea of the wealth that you can generate through real estate. It's reliable. It's trustworthy. The concept and the notion are very elementary. People need places to live. They will pay to keep a roof over their head." - Matt   "Coming from a real estate investment standpoint, you don't need a business degree to feel good about investing in real estate. The mechanisms are very obvious." - Matt   "You can only feel good about doing that when you appreciate that more positivity that you pump into your network and your life and your day is going to naturally reward you in ways that you can't see yet." - Matt   "When you can give people help, when you can give people information, insight, resources, and opportunities that to me is what really unlocks that concept to that information. It really frees it to grow." - Matt   "Not only should we not be keeping things to ourselves, but we should be actively trying as hard as we can to share things with people." - Matt   "Competition is garbage and collaboration is everything." - Matt   "The more you share openly about whatever positive ideas and things you have, you really do attract some great people." - Matt   Engage with Matt Huneycutt Facebook Instagram Email matt@whisselrealty.com   Connect with Expert(ish) Podcast Host JAY JOHNSON   Call (858) 925- 4536 Website LinkedIn Facebook Instagram   Listen to more episodes of the Expert(ish) Podcast iTunes Spotify            

We’ve all seen it — maybe some of us have even fallen for the trick — you’re on an ecommerce site and a big “Wheel of Savings” pops up. This innocent-seeming discount offer, though, isn’t what it seems, and it’s doing damage to the end-user spinning the wheel, and the site the wheel pops up on. The world of malvertising and browser extensions has been causing headaches in the ecommerce world for years and brands are constantly looking for ways to fight back and regain control of their websites. Matt Gillis is helping with that mission. Matt is the CEO of clean.io, which offers real-time protection against malicious actors and code for some of the most-trafficked websites in the world. On this episode of Up Next in Commerce, Matt takes us through some of the methods bad actors are using to install malicious code on ecommerce sites, and he gets into the nitty gritty of why browser extensions like Honey and Wikibuy are hurting brand bottom lines, and why those extensions are making marketing attribution nearly impossible. But he also offers some solutions, too, so that ecommerce brands can finally win back control of the user experience. Enjoy this episode!Main Takeaways:Good Guy or Bad Guy?: Traditionally, malvertising is done by bad actors who infiltrate websites and take over through ads. But in the world of ecommerce, the bad actors are actually manifesting in the form of Fortune 100 companies that profit from website extensions like Honey and Wikibuy, which disrupt the user experience of the customer on the original ecommerce site. Solving that problem is the challenge for ecommerce brands that want to take back control.Sneakily Effective: In the malvertising world, the bad actors are at the top of the marketing game. They can achieve a 100% click-through rate at little to no cost because they are using sly, untraceable strategies. Targeting and eliminating those malvertisers is critical in order to level the playing field for ecommerce marketers to have success moving forward.Last Line of Defense: Publishing platforms hold most of the responsibility for the end-user experience. Everybody has a role to play in minimizing the risk of malicious buyers or advertisers, but ultimately, the publisher is the last line of defense against malvertising moving into the user experience, and they should be held accountable.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone. And welcome back to Up Next In Commerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Matt Gillis, the CEO at clean.io. Matt, welcome.Matt:Stephanie, thanks for having me. I'm excited.Stephanie:I am very excited to have you here. We were just talking about how cool your background is, and I think that's actually kind of a fun place to start of where you're at in the world. And tell me a bit about your background.Matt:Yeah. Hey, so I'm in Baltimore and we actually just took possession of this office in February, right before the pandemic. And so the irony is I've been here every day since the pandemic started pretty much.Stephanie:By yourself?Matt:But I'm by myself. So we have 4,000 square feet. We just did the mural right before the pandemic and no one on our team has been able to experience it pretty much. But yeah, cybersecurity company located in Baltimore, we're about 45 people, I guess you could say solving this problem of untrusted and malicious JavaScript that is ruining user experiences in revenue across the internet. That's us in a nutshell.Stephanie:Cool. Well, I am really excited to dive further into clean.io. Before we do that though, I was hoping you can kind of go through your background because I saw you've worked at places like AOL, you've been in publishing. You've been in ad space. Tell me a bit about what you did before you came to clean.io.Matt:So full disclosure, I'm old. And so I've been around a little bit. I've had some fun. But yeah, I think key things I've spent probably the last 20-ish or so years in a couple of different capacities. Right out of university, I started in the mobile industry and mobile at that time was just making phone calls, that's it. There wasn't even texting then.Matt:In fact, my job back in those days was I would stand on a golf course at a golf tournament and let people make free phone calls because that was the cool thing to do then. No one had cell phones and if they did, they were like those brick ones. You remember those ones that you couldn't fit in your pocket?Stephanie:Yeah. And you were the cool guy like, "I've got access to an awesome phone, anyone want in?"Matt:Yeah. And listen, men and women would come up to me and they'd be like, "Can I call back and check and see if I have any messages?" And so that was the cool thing to do then. I know it sounds so crazy that was a thing at some point, but yeah. So I worked at mobile operators in the early stages of my career.Matt:So I worked at Bell Mobility in Toronto, Canada. I'm from Toronto. And then I moved down here to work at Verizon Wireless. And at the end of my tenure at Bell Mobility and my tenure at Verizon, I was focused on some of the services that you live by on your cell phone today. So this was in kind of late '99 and then the early 2000s of things like video on demand on your phone, playing games on your phone, downloading ringtones on your phone, I'm sure you did that.Stephanie:Oh, ringtones, yeah [inaudible].Matt:They were, obviously a huge business at some point.Stephanie:Now if my phone rings I'm like, "Stop it, what are you doing? Who's calling me? Don't call me, text me."Matt:Put it on mute. Yes, exactly. So I was kind of part of the foundational days of things that you would do with your phone, before the iPhone. And then I went and took a swing at being an entrepreneur and joined a little small video game company. Our biggest game was Who Wants to Be a Millionaire? We did a lot of TV game shows. So we did, Are You Smarter than a 5th Grader? And things like that.Matt:So I kind of walked the mile as a publisher for a while and then Capcom, which is the Japanese video game company acquired us. So I ran their publishing business for a few years and I got to experience what it's like to be a publisher and how hard it is to make money.Matt:And that was kind of in those early days of the iPhone where I'd say to people, "You'll go and spend $5 on this latte, but you won't pay $5 for unlimited use of a game over a period of time." And this is back in 2008, 2009. And so we had a real struggle and people weren't wanting to pay for our games. They want them free and free became kind of the thing on the iPhone.Matt:And so recognizing that struggle, I actually joined this company called Millennial Media, which was one of the earliest mobile ads platforms for app developers, helping app developers make money with ads. Some of our biggest customers at the time were like Words with Friends, if you've played Words with Friends-Stephanie:Yes, I have.Matt:... ads in every game. So we were kind of one of the foundational tech partners with folks like Words with Friends and various other games across the internet and apps. Did that for eight years through an acquisition with Verizon and AOL. And then we acquired Yahoo. So I ran the publisher platforms business at the combined entity of those companies, which was awesome.Matt:And one of the biggest problems in my time over that period was this thing called malicious ads, or malvertising as they call it. You probably are familiar with when you're scrolling away on your phone and all of a sudden it redirects you and says, congratulations, you won an Amazon gift card. And you're like, "I didn't click anything." Or spin the wheel for your chance.Stephanie:Yeah. I did that once I fell for it. I was like, "Oh, I spun it." I couldn't help it.Matt:Never spin the wheel, Stephanie.Stephanie:I only did it once, but yeah, afterwards I'm like, "That was a bad call. Why did I do that?"Matt:Yeah. So it was a big problem in my past life. And there were a few folks that were solving this problem and two of them were folks that I had worked with at AOL. When I left, it was called Oath at the time, which is Verizon Media now.Matt:I went and had lunch with these guys and they told me that they were spinning up this company called Clean Creative and set to solve this problem of malvertising. And I didn't have a job and it was getting too cold to golf. And so I said, "Hey guys, can I be an intern?"Matt:And so I came and hung around for a couple of days a week. And I was like, "You guys are really onto something here because this was a massive problem in my prior life." And so I said, "Hey, can I have the keys?" And they obliged. And that's how I'm here, started as the CEO two years ago. And we've kind of been blowing it up ever since. That's awesome.Stephanie:Yeah, such a fun story. So what is your day to day look like now? And what's your best day in the office look like while you're there by yourself? Are you around skipping around bicycling around the big office? What is your days look like?Matt:I do pace and I get my steps in over there. Day-to-day, we're startup, so we're small. And so as any of your listeners would know at a startup you do everything, and you take the trash out and you sign big contracts, hopefully you raise money. You kind of do run the gamut. So it's a little bit of everything. If you've worked at a startup you know that generally speaking, there's epic highs and epic lows. And so you have those days where you are the king of the world and you and your team are high-fiving and celebrating. And that's a little different now because you got to do it all virtually.Matt:Part of being at a startup is you get that culture of everybody generally speaking, being in an office like this, but we're a widely distributed culture now. We were before the pandemic where we kind of had, I don't know, five or six or seven locations among all of our people, but now we have 40 locations. So it's just like any other gig except there's really no net underneath you. You're walking this tightrope and hopefully you get to the other side.Stephanie:Yes. I definitely feel that.Matt:It's fun though. Isn't that why you do it?Stephanie:I mean, yeah, it's definitely really fun. Other times you're like, "Oh my gosh, I'm responsible for so many lives." And then other days it's like, "This is fun." So it's a good balance.Matt:Yeah. I mean, I won't lie. I had months of sleepless nights when we were raising money. We most recently raised our series A and we started raising it in March, right at the beginning of the pandemic. And yeah, all these people's jobs, for me, the pressure was on me to make sure that we could raise money and continue on this mission.Matt:The reality is, is the people behind the scenes are the ones that actually made my job easy because they're the ones that enabled me to go and tell the story of our massive revenue growth and our massive traction and our product market fit and all of that sort of stuff.Matt:Startups are hard, but there's a reason that many people once you leave the big company and you actually go and take your swing, that becomes the thing that you keep doing and doing and doing because you like having that euphoric feeling.Stephanie:Yeah. No, I definitely agree. And I mean, I think it's a good reminder too, as the CEO at any company to kind of get out of your way and hire a team that can support you and do things, but then let you do the higher level things like selling, raising money, such is a good point for, I think a lot of business owners who want to kind of stay attached to, "I've always been coding." Or, "I always did this part of the business." You need to step away and find people who can step in for you so you can go on to the next thing.Matt:Yeah, and focus on your strengths. Don't try and overcompensate and really... We did this thing called StrengthsFinder with our leadership team. And it was really about figuring out what are the strengths across this group of people that are practically leading the company. And you go, "Okay, well, I'm really good at this, this and this. And you're really good at this, this and this. Wow. We compliment each other. I should continue to keep doing this stuff. And boy, we should just let you handle all of this sort of stuff." So yeah, hire a diverse team and hire people that are way smarter than you and you'll be successful.Stephanie:So how have you seen the digital security landscape change? Maybe even over just the past year or two, what new things are popping up, what should e-commerce owners be aware of right now that maybe wasn't happening last year or two years ago?Matt:I would say that where we cut our teeth was in this malvertising space and what it is, is malicious JavaScript that's kind of being injected into the user experience through ads. And what we've seen is that the bad actors, the people that are doing it, are getting even more sophisticated over time. They have figured out how to get around the systems. They've figured out how to get around the checks and balances.Matt:And we kind of stumbled into this e-commerce world where we were protecting, we're protecting some of the biggest websites on the internet. There's seven million websites that run our code. Probably many of the websites that you go to everyday either to get your news or to read entertainment gossip, or that sort of stuff if you do.Stephanie:No.Matt:I'm not saying you do Stephanie, but we protect all of those sites; every single page view on those pages, we make sure that the user experience is protected and revenue's protected. And by the way, in that world, it's folks that I would say, delivering malicious JavaScript. What we started seeing in the e-commerce world is there's this whole phenomenon of what I would call untrusted JavaScript.Matt:Now in either case, the premise is you own your website. You should be able to control everything that executes on your website. You should be able to protect your user experience. You should be able to dictate your user experience because it's your website. On the malvertising world, what we saw happening was if folks had ads on their website, they had lost control of the user experience. They had lost control of revenue because any bad actor could just buy an ad and take over the user experience and get you to spin the wheel.Stephanie:Only once, but yes.Matt:Only once, but it happened. And so in the e-commerce world, what we've noticed is there's a lot of stuff happening on e-commerce sites, just like there is in any website that is without the permission or without the authorization of the person who owns the site. The biggest problem that we kind of dug in and gone to solve for is, if you ever heard of these things called Honey or Wikibuy?Stephanie:Yeah.Matt:So these are Chrome extension, Safari extensions, Firefox extensions. They sit resident on the user's device and Stephanie, when you're out shopping on your computer and you get to check out, Honey will pop up and say, "Hey, I've got coupons for you. Do you want them?" You as the user you're probably like, "Yeah, I'd love to get a discount. I'd love a better price, if I can get it without having to do any work." Honey does all the hard work for you.Matt:We think that's not really in the best interest of the merchants because they own their website and now someone is injecting code in and disrupting the user experience, disrupting your revenue. So just like it is in this malvertising world, the same phenomenon is happening over here. The difference is Honey is owned by PayPal. Wikibuy is owned by Capital One.Matt:So the folks that I would call "bad actors" in this world are actually fortune 100 companies. They're folks that you would expect to be able to trust. And what they're doing is they're actually injecting code in to disrupt the user experience and disrupt revenue. And so that's the problem that we've gone out and solved.Matt:We just launched our product that's called cleanCART. And what it is is it's a Shopify app and it gives Shopify merchants the ability to protect their carts at checkout and make sure that they can prevent this sort of code from disrupting user experiences in revenue. So it really is giving control of the websites back to the merchants.Stephanie:Oh, interesting. So when you implement that you just can't get coupons or are there other pieces that it kind of protects as well, or the user can't see coupons from a Honey or something, or are there other things that your app is also protecting against?Matt:So we're in, I would say the second inning of the baseball game. So early stages. We're really focused on to start is blocking the automation of these coupons. So we don't want to block you as a user going in and manually inserting the coupon. We think that's the intended use case. But what we think is unfair is that someone is standing beside you at checkout and handing you a mitt full of coupons and actually not even handing them to you, they're actually giving them and just scanning them all to make sure that they all have a chance to work.Matt:If you think about this analogy, the grocery store would never let someone come and stand beside the checkout and save you 30% off your grocery order while you're already ready to pay. And I think that's the phenomenon that we're trying to solve for in the earliest days, which is, let's prevent the automation from happening. Let's not prevent people from manually inserting coupons. Let's give control back to the merchants because it impacts them in so many different ways. Obviously, it impacts them from a revenue loss perspective.Matt:I talk to merchants every day. Many merchants are complaining that these injections are literally scraping and pulling 30% off of their cart value at checkout. So someone who had $100 cart, they go to checkout, Honey runs and it knocks their cart value from $100 to $70. That's kind of bad for the merchant, especially if that person was going to convert anyway.Matt:The other key thing is Honey and Wikibuy and these other discount extensions have made it really hard for merchants to have discounting strategies that they can track. And so what's happening is that promo codes are ending up in the wrong hands. It's creating an attribution nightmare for merchants where they think that this social media influencer or this Instagrammer, or this YouTuber is driving tons of sales and lo and behold, Honey has grabbed that coupon and is injecting it.Matt:And now every order that comes through where Honey was present on the page is applying that person's code. And so now the merchant not only has bad data that is going to ultimately drive their marketing decisions but now, they're also losing revenue and they're paying out affiliate fees to folks that generally didn't deserve that affiliate fee. So I think it's created a bit of a nightmare.Matt:And so, we felt this kind of pent up demand for this product. And that's exactly what's happened is that no one has solved it. We think we're first to market. And we think it's important that people are fighting for the merchants. There's been 10 years of growth in e-commerce over the last year. The pandemic driving a lot of that.Matt:And we think it's important that merchants really get control of their websites, get control of their margins, get control of their revenue and really get the right data to make the right data-based decisions of how they're going to run their marketing programs.Stephanie:Yes. I think that's a really cool story. You were just talking about how you were looking at a problem that people were complaining about, and then now you guys are like, "Well, let's solve it." Because I've read, I'm trying to think where this was, where they're talking about going to Reddit and looking at some of the threads of people talking about problems that keep occurring and occurring and how you could build businesses just based off Reddit threads. And you guys did that, just looking at problems with what merchants were struggling with. So a really cool example of how to build a business is look at all the problems that are going on and jump at solving it.Matt:Well, and I think the other key thing here is as you know is solving the problem, but also during that process of your hypothesis that you're going to develop of what you're trying to prove, it's you also need to prove that people pay for it. And that's, I think part of the foundation of what we've built here, obviously on the malvertising side, but also on the e-commerce side is it's a big enough problem. People need to protect user experiences.Matt:If you think about just in the internet in general, it's very expensive to create content. It's very expensive to drive traffic. And once you've done those two things, why would you leave it to chance that someone might come to your website and have a crappy user experience? Protect your user experience.Matt:It happened last week on the Harvard Crimson on the crimson.com where somebody was on Crimson and they got one of these redirect ads that took them to this landing page that said, "Hey, you're a Verizon customer click here and take the survey and answer these nine questions and you'll have a chance to win." And this user actually took to Twitter and said, "Hey @thecrimson, which is, I think their Twitter handle, you've got a crappy user experience. Why are you letting this happen?"Matt:I never even saw a reply from the Crimson. But when we did some investigation on what was going on, they don't even have protection on their website. So it almost feels irresponsible at this day and age to not be protecting your asset because your asset generally speaking, isn't your website, your asset is your users.Matt:And so protect your users, make them feel confident that when they come to your site, they're going to have a great experience. And so that's really what we've focused on is just delivering technology that solves a problem that people are willing to pay for. Because obviously without that, we don't have a business.Stephanie:So when thinking about like the Crimson example, that's all from a bad ad being run on their website, correct?Matt:Mm-hmm (affirmative).Stephanie:Someone was able to buy that ad unit have bad JavaScript, and then that's when they were sent to that Verizon survey. I'm I thinking about that, right?Matt:You're totally thinking about that right. And what's interesting about the thread is that when this woman went on to Twitter and said, "Hey, this is what happened. And here's a screenshot," there were a whole bunch of people that piled onto the thread of like, "Oh, here's what I think is happening." "Oh, you have a virus on your computer." Or, "Oh, you have a bad extension on your computer or whatever." Everybody had a hypothesis of what's happening.Matt:And so we actually went and captured the threat and reverse engineered it and said like, "Here's exactly what's happening." And yeah, it's all coming through ads in that case. And there's so many great things of the open programmatic ecosystem.Matt:So programmatic media being able to buy a single oppression at a time by single user real humans, real devices, real networks, like you know I'm having a one-to-one engagement with this person and in the malvertising world, that's a feeding ground for bad actors because they get to do the same thing.Matt:And quite frankly, they're better at it than any other advertiser out there because they're the ones who know how to pay 20 cents CPM and buy an ad and actually get 100% click-through as opposed to the rest of the world that's just hoping that they get a half a percent click-through rate. And so they figured out how to buy that ad, that ad renders on your device.Matt:And then usually it's like an onTouchEvent. So when you actually just touch the device, they put a transparent overlay on your device. And that turns into a click or they'll auto click something on your behalf, or however they decide to inject their technology. But yeah, it's as simple as that. And I think it's lucrative, otherwise-Stephanie:They wouldn't be doing it, yeah.Matt:What they do is they try to do it at the lowest possible level without getting caught. So if you think about sophisticated marketers, what do you do? Well, you pick the right users, you maybe frequency caps so that you don't lambaste them with ads. You want to hit them at the right time with the right message and all that sort of stuff.Matt:And so these bad actors have figured out how to very elegantly and in a sophisticated fashion, they'll hit you with that ad. But the reality is they'll probably frequency cap you to one so you can't reproduce the experience and that's how they evade getting caught in most cases.Stephanie:Yeah. Very interesting. I didn't understand the whole backend of how that works. I mean, I do spend a lot of time thinking about building incentives for advertisers because we build up our own ad networks to advertise our podcast and we bring on partners all the time.Stephanie:And it's really funny thinking through how to build incentives for especially newer advertisers when you might say something like, "Oh, we'll incentivize you based on a download." Then all of a sudden you're getting all these fake downloads. No, not downloads. We'll incentivize you based on consumption. Like, does someone listen to the episode? They wanted to hear it.Stephanie:And then you see instead of actually having good people come through and consume the episode, the advertiser will say, "Okay, I'll pay you to review the ad or review the podcast, which makes it show that you were consuming it because you had to for maybe a minute to then be able to review."Stephanie:And it's always interesting trying to figure out, I mean, and these people are not good actors maybe, I'm not really sure. But it's always very interesting thinking, how do you incentivize people to do the right thing and actually deliver and not try and always get around the rules and just meet a number which I'm sure a lot of the platforms deal with the same kind of thing, but-Matt:It's interesting you use the word incentivized, and that was a dirty word in the early days where most advertisers didn't feel that the word incentivize was a good user because they didn't truly have the intent to do the thing that you want because they were being paid or a bounty or whatever the thing is.Matt:I saw the evolution of incentivized in my mobile career where it became really hard to get people to consume video commercials, like 15, six second whatever that metric was. And in the games world, they figured out this thing and they actually rebranded it instead of calling it incentivized video, they actually called it rewarded video. And-Stephanie:I feel like that's a little more, I don't know.Matt:Well, listen, and so I talk about one of the apps that I love is this app called Candy Crush. And I've been playing candy crush for almost 10 years now, I think. And when's the last time you played the same game for 10 years? Like never?Stephanie:Yeah. That's impressive.Matt:But they've artfully integrated video into their app. And I think if you run out of lives, you can watch a 30 second spot that is unskippable. So you have to watch the whole thing. And then if you, do you get rewarded with that extra life or whatever it is, maybe a lollypop, I don't know. But yeah, so I think there's different ways to approach it. But you're right, usually when you figure out the bounty, everyone else figures out how to capitalize on the bounty.Matt:And I think the interesting thing with Honey and Wikibuy is they've figured out how to get paid for the bounty or get credit for the bounty when lo and behold, they didn't really do anything. All they did was they had code that was resident on the machine that allows them to kind of get credit for that user purchasing when I think it's questionable whether they had any influence on that.Stephanie:Yeah. I've kind of thought that too, when seeing different Instagrammers with their promo codes for e-commerce site. And I always thought like, "Oh, how does that attribution work?" Because I mean, she's sharing it here, but I'm sure it's very easy for someone who doesn't follow her to also find that code outside of a Honey, but just be like, send it to my friend, "Hey, use this code." They never even followed her and now, they've got 25% off or something. So it does seem like attribution can be tricky, even if someone's not using Honey. How do you think that world's changing right now to make it easier for merchants to track where their sales are actually coming from? It feels very messy.Matt:Oh, I agree. I think it's a total mess. That's why we focused on the automation because I think that's one of those low hanging fruit, but big problems. Honey will tell the world that they have 17 million or so users. I don't know if Wikibuy which is now called Capital One Shopping, I don't think they announced how many users they have. But what I can tell you is both of those companies are spending a tremendous amount of money acquiring new users.Matt:Every time I log into Twitter, usually the first ad that I get is from Honey. All throughout the Christmas season, the holiday season just recently Capital One which owns Wikibuy Capital One Shopping, they were running TV commercials for this product with Samuel L. Jackson and John Travolta. So there's like a tremendous push for them to grow these user bases.Matt:In talking with merchants and we've got, I don't know, we've got maybe 25 merchants using our product right now. And we're in closed beta. That problem that you just mentioned, which is, "Hey, I worked with an Instagrammer and I gave them a code. And all of a sudden two days later, I've had a vitamin company tell me that story. I've had a sporting goods company tell me that story. I've had a toilet paper company tell me that story.Stephanie:They're using Instagrammers?Matt:They're using Instagrammers. They're using YouTubers. They're actually using podcasts as well.Stephanie:I mean, interesting to see how they're partnering on toilet paper.Matt:Because they're partnering for the audience on these podcasts and they're hoping that they can get that audience to find out about their product and again, then they're incentivizing them to come and become a customer. It's basically the same net story. The vitamin company told me they're like a supplement company. They partnered with one of the biggest triathletes in the world.Matt:Let's just say they had 50,000 or 100,000 followers, but you've got to imagine they're probably rabid followers. If you're into that, then that's probably the gold standard of who you would listen to. And that person did some blog posts and did some Instagram posts and posted their code and as soon as it happened, they saw a surge in sales attributed to that person.Matt:Now, the marketing person at the company was like, "Oh my gosh, we figured it out. We nailed this. We knew that people would be rabid about that person's content. We knew that person had so much influence to get people to come and buy." And then they're like, "Oh my God, it's Honey." Because literally they went from zero sales to 80% of their sales that had coupons was that person on Monday.Matt:I think it's a frustrating problem. And I think the sophisticated marketers have woken up and are like, "Man, we're bleeding money." One merchant told me that when they started kind of parsing out the attribution that Honey was costing them. They did about a million and a half in revenue online per month, so call it a $15 million business give or take. They believed that these promo code extensions were costing them about 150 grand a month, 10% their overall value.Stephanie:I mean, we just had a guest who they ranted about their hatred of Honey, I mean, even on the show. So I think it's maybe a couple episodes before maybe when yours is going to go out.Matt:Call me. We can help.Stephanie:Yeah, I'll send the link so you can hit him up.Matt:Absolutely.Stephanie:He was not a happy dude about Honey. But I guess when I think about promo codes, it kind of feels archaic to me. Maybe this is just a me thing, but it feels like where QR codes were where all of a sudden they're gone and you don't even think about them anymore. Promo codes kind of feel like that to me too of just, it feels like a manual old way of attributing things.Stephanie:How do you think about attribution when it comes to influencers and stuff or anyone, without having to use a code? Are you guys even thinking about a new way of doing things or do you hear of people trying new ways of attribution that isn't like I'm putting in a manual like Stephanie 20, to get my 20% off? Is there a new way of doing it?Matt:I mean, we're thinking through all those things. I think the challenge is specifically if you're using these one-to-many mediums. In a perfect world, I think you'd have a unique code for every user and so you'd have to authenticate. We'd know that that code went to you Stephanie and if you redeemed it, I would know that you actually bought something and you bought something because of this engagement that we had. I think in these one-to-many mediums it's, how else can you do it? And some of the challenges that the one-to-many mediums like think of YouTubers.Matt:One of the companies that we're working with has a problem where they have a very high dollar ticket item. Their item that they're selling is about 1,000 bucks. And obviously, if somebody grabs a code of 20% off that you're losing 200 bucks, it's a lot of money. Their problem was that they were doing YouTuber videos and they were publishing a code within the YouTube video to reach the audience. And for them, it was extreme sports, the audience that they were going after.Matt:Well, literally the next day, and I don't know if you know how Honey works. If you have a Honey on your machine, the very first thing that Honey does is it scrapes out anybody who manually puts a code in. So in order for Honey to be able to grab that code, it has to happen once where a real person saw the code and was motivated to go and type it in and buy.Matt:If that happened to me, if I got that code, I would go in and type it in. And if Honey were on my machine and then I hit okay, Honey will scrape that code out and now everybody who comes after me gets access to that code whether they saw that YouTube video or not.Matt:The problem for this company is spending a lot of money engaging with YouTubers and creating videos and obviously, doing the presentation layer of these offers. Well, once Honey gets a hold of the code... And what they've also found is that Honey and the other extensions, are not very merchant friendly. The relationship between Honey and these merchants is actually quite adversarial. And so it leaves them with no other option.Matt:I guess the two options: one, you just keep running your YouTube thing and you resign yourself that you're going to be paying out a 20% discount to everybody who comes and has Honey; which that stinks, that doesn't feel right or you need to reach out to the YouTuber. You need to recut the video. You need to recut the voiceover. You need to kill that code. You need to put a new code in. And so it's made this sort of marketing endeavor with YouTubers and Instagrammers and you name it very hard, because you're actually turning off codes.Matt:We saw one email which was interesting. I always say to people, let's remember we're all consumers too, you and I buy stuff on the internet, even though we're deeply entrenched in the businesses that we're running. I have Honey on my machine, so I can understand what that user behavior is, so that I can actually talk with merchants.Matt:One of the folks on our team bought a pair of shorts from one of these companies that advertises on Facebook and Instagram. And they were out of stock after he had ordered it, so they sent him an email. And they said, "Hey, listen, sorry you didn't have it but guess what, here's a code. You'll save X percent. But please, make sure you use it within the next 48 hours because Honey has been grabbing our codes and we're going to shut this code off."Matt:How can people market, if you constantly have to play whack-a-mole. And if you now think of the analogy, it's back to what we do in the malvertising side. If you aren't going to solve things with software, you're basically playing this long cat and mouse game that you won't win.Stephanie:I mean, that's why I think about merchants turning on and off codes.Matt:It's a nightmare.Stephanie:We were handing out swag and me just trying to... I had unique links that could work for more than one person and just thinking, "That could be tricky and go really bad." But I guess that's why I just think codes just feel, like I said, a little bit archaic. Why can't I just go to a YouTube video?Stephanie:I mean, the internet knows so much about me and where I'm at anyways. It should say, "Hey, Stephanie watched Matt's video where he was talking about this toilet paper." And then all of a sudden she's at our website, you can say, "Stephanie, a 20% coupon awaits you when you go here."Stephanie:And then when I get there it should know who I am and then be like, "Your coupons applied. And it will be applied for the next three days on this website or whatever, because I know where you've been and what you saw and where exactly you came from." Why can't it just work?Matt:I mean, I wish it was all that simple. Listen, we are taking obviously, technology solution to what we think is a longstanding and challenging problem. And in the malvertising world, the people in ad operations were literally playing whack-a-mole. Like, "Let's figure out where this bad ad came from." "Turn that demand source off." Or, "Turn that buyer off." And guess what, the bad actors, they just pop up again.Matt:And so we believe that, and I've seen and talked to merchants who are like, "Listen, here's how I solved the Honey problem." And they're like, "We actually created promo codes for 10% off, but the promo code was Honey is stealing your data."Matt:Because if you use Honey, you know that when Honey pops up it'll actually tell you the codes that it's implementing. They went on a mission to discredit and put the fear of God in their buyers that Honey was doing... They were like, "Honey is doing nefarious things with your data." And guess what, Honey D listed them as [inaudible].Stephanie:Well, there you go. Now, you know how to do it, I guess.Matt:The irony is, is that was three months ago that I talked to that merchant. And yesterday they cameback in and said, "Listen, we have a problem again."Stephanie:Honey added us again.Matt:No, this time they've got a Wikibuy problem. The problem is going to be never-ending, I think. Ultimately, we're hopefully going to give e-commerce companies the tools that they need to go out and be able to operate their business and focus their time on the things that really matter, in my mind, which is driving incremental revenue; not playing whack-a-mole with your promo codes and having to go recut YouTube videos. Hopefully, that's one of the big things that we help solve for.Stephanie:That's cool. I mean, I do like the idea of that one merchant you were mentioning where they said, "If you act within the next 48 hours or whatever, it'll only lasts this long." And I just had a guest yesterday who said that. I think it was either Burger King or McDonald's made it so if you're within 20 feet or something of a McDonald's they would send you a code and say, "You have five minutes to get to a burger King to get a free burger or something."Stephanie:And I'm like, "That's interesting." That's a good way to make people act quickly if you know something's expiring, I know I act a lot quicker. But I mean, of course, solve the problem that's number one. But I do think that's an interesting marketing tactic too.Matt:And make it measurable. I think that's the key thing is that... I often say, "What gets measured gets managed." And so hopefully, what we're doing is we're taking one of the things out of the equation that is making measurement really challenging for merchants. Again, using the triathlete example, yes, the marketer was high-fiving the rest of their team going, "We finally solved this." And then when they actually looked at the data they were like, "Damn it. I guess we got to go back to the drawing board."Stephanie:It's also just so tricky too, knowing how much of those people would have bought otherwise or not. So even looking and being like, wow, we have all this attributed to this one promo code and maybe it was because of Honey. But how many of those people would have bought if there wasn't some promo in there? It's just hard to know.Matt:We're solving that problem. We're giving merchants some deep analytics on exactly what's happening on their site, because we think there's a blind spot there where they don't know. For instance, how many users actually came to your site that actually had an injection capability? One of the extensions of Honey, Wikibuy, Piggy, Amazon Assistant, you name it. So we give them that lens.Matt:And then we give them the lens of, what were all the promo codes that they tried to inject? What was the most popular promo code? And stack rank those things and then going deeper down to conversion rate. And guess what, what we're seeing in these early days is that when you block Honey and Wikibuy at checkout, the vast majority of users actually still convert.Matt:And so that to me is the icing on the cake which is, guess what, you take control back of your website. You take control of your margins. You take control of your revenue. You now have the data you need to be able to go out and drive incremental sales. We think that's pretty powerful.Stephanie:I mean, that makes sense. I've heard a couple of times that also, discounts don't matter as much as you would think. I think they were talking about, they did a study between 10% off and 20% off. And actually, they were kind of the same when it came to consumer happiness. And what can be worse though, is if someone has the ability to go in and put a promo code in or something and then it doesn't work.Stephanie:I don't know if you remember those days of just going to the internet promo code for macys.com and trying out 10 different promo codes and all of them failing. I was way more unhappy then, than just not having one at all, just buying at full value.Matt:Let me tell you the opposite of that which is the worst-case scenario, in one of our merchants experience and that's why they're using our software. They're in the home interior space, so they do drapes and carpets and wallpaper and all that sort of stuff. And they were trying to build favor with interior designers because they wanted interior designers to know their site and know their stuff and all that sort of stuff. And so they did a very exclusive but unfortunately, a promo code that Honey got ahold of that gave interior designers 50% off.Matt:Well, lo and behold, as soon as one designer used that code and also had Honey on the machine, that code then got swept up in the Honey and everybody, every order that had Honey was now getting 50% off. Their customer service nightmare was that they couldn't afford to give every consumer 50% off, so they actually had to cancel orders; believe it or not.Matt:They called customers and said, "We can't honor your order with that coupon because that coupon was not intended for you." Created a customer service nightmare for them. And that's what they want to do is, they want to control their user experience. They want to control their revenue and their margins.Stephanie:Oh my gosh, that's horrible.Matt:Out of control. But think of that disaster of having to call someone and say, "Hey, I know you wanted to spend $500 with me, but only pay me 250 bucks. I can't give you 50 off but I can give you like 15 off, that's kind of what you were probably entitled to." So anyways, just trying to get control back in these merchants hands and let them control their destiny.Stephanie:I love that. When thinking about back to the now advertising piece, how much do you think it's on the publishing platforms? Is it their responsibility to make sure that they continue to increase their efforts to make sure bad actors aren't out there anymore?Stephanie:I mean, I know they're probably doing a lot. A lot of people like to hate on the publishing platforms and they want them to always do more and more and more. Is it maybe on them or maybe not on them anymore to continue to try and track those bad actors, who like you said are kind of popping up here and then they shut down and then open up a new account and do one off things and then shut down again. How should we think about leaning on the platforms like that?Matt:Well, I say to folks, the value chain in that industry is actually quite wide. And so from the bad actor who's putting their hands on the keyboards to the consumer, there's a whole bunch of players in the middle. I think it's on everybody to really have defenses in place and to make sure that they're protecting...Matt:So if you're at the front end, if you own the demand side platform that the bad actor's using, you need to have your own checks and balances to make sure that you're not bringing in malicious buyers. But all through that value chain, the onus is on everybody. But at the end of the day what I say is, the only person that can be responsible to that end user, is the publisher.Matt:Pick your publisher, if you are Fox News or you're the New York Post or you're the Washington Post, you're the one that has that ultimate relationship with Jenny or Johnny consumer who is surfing your site and consuming content. So you're the last line of defense. You're the one that created the site. You're the one that drove the traffic. You're the one that is using ads to monetize your traffic. It's really on you I think, ultimately.Matt:Now the publishers, all those folks that I named and there's millions of them, they all want to look upstream and they should. And they should hold everybody accountable upstream. But I think they're the ones that are really the that last line of defense.Matt:Because if you go to one of these sites and you have a crappy experience, you don't really care that it came through an ad. Like the woman at Harvard Crimson last week, she didn't know the origins of why it happened. And here's the other crazy thing, she knew that when she went to the Crimson, she was delivered a crappy experience.Matt:Now, the crazy part. First time we've ever done it, we actually did a private webinar with the end user because we wanted to explain to her here's exactly what's happening. She told us this story, she said, "Listen, I use ad block." And obviously, the risk to publishers are, if you don't create great experiences, your users are going to start using ad block.Matt:What she said was, in the desire to get real news and in the desire to really understand what's going on in the world and in the desire to actually make sure that real news publishers are actually getting compensated, she turned her ad block off and this is what happened.Matt:So shame on the Crimson for not delivering a great experience, because guess what? Now that user's like, "I'm not turning ad block off the next time I come to your site. You're not going to get paid for the traffic that I'm going to generate." So again, it really goes back to the publishers, the onus is on them.Stephanie:And thankfully, I think there is like new technologies popping up that maybe we'll be able to enable them or even just thinking about implementing. I mean, I've seen some advertisers looking into blockchain and having that as being kind of like a more source of truth to be able to know a one-to-one relationship and knowing who's behind... You don't know exactly who's behind what, but if you have it in a way where they sign up and they can't just start creating a million different accounts because they've got their one single one that they can go off of, it seems like there's a lot of ways that it can improve over the next couple of years that maybe hasn't been so easy the past decade or so.Matt:I agree. Obviously, there's industry bodies all trying to figure this out together. There's companies like us who are innovating and coming up with new and unique techniques to block these sorts of nefarious actors. I do think the biggest and most important thing is to recognize that the bad actors aren't just sitting still waiting for somebody to solve this problem. They're innovating honestly, a more rapid rate than many of the industry leaders that you would expect that have hundreds or thousands of people trying to solve this problem. Bad actors unfortunately, are innovating at quite a rapid pace.Matt:So the problem I think is going to evolve and change. We've seen it evolve to not just being ads but obviously, compromised Chrome extensions that just seems to be a great vector. And so I think you're going to see the problem move around and especially, if there's a lot of money in it. If there's ways for these guys to make money, you're going to see them salivate with... You're going to put up this defense and they're going to figure out this way to get around it.Matt:And there's so many different browser types. There's so many different machines. There's security flaws. There's zero-day. There's so many ways for these guys to actually buy and target, to only focus on iOS 13 and below and blah, blah, blah to reach their audience.Stephanie:So tricky. Hopefully, it'll get solved over the next decade. Cool. Well, with a couple minutes left, let's move over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready, Matt?Matt:I am ready.Stephanie:All right. First the harder one, what one thing will have the biggest impact on e-commerce in the next year?Matt:Listen, I think it's been the gold rush for e-commerce merchants over the last year. In many cases I talk to merchants, they're like, "It was raining money last year." Sales were up five X, 10 X, who knows. I think the next year is going to be that year where folks actually look to efficiency, and they look to figure out where there are holes in the boat that they haven't had to look before.Matt:And I think that plays to our product because I think in many cases when it's raining money, you almost turn a blind eye to some of these sorts of things. But I think now folks are like, "Listen, if I can be more efficient. If I can take control of my revenue and my margins, I'm going to do that."Matt:So I think that's probably, this is the year of people now are catching their breath and they've figured out their distribution and they've figured out their fulfillment and their warehousing and all that sort of stuff and the panic that they had to do to keep up with the pandemic growth. Now, I think it's a deep breath of like, "Okay. Now, let's look at the math."Stephanie:Yeah. I agree, that's a good one. What one thing do you not understand today that you wish you did?Matt:What one thing do I not understand. I think the affiliate landscape is complex. I think there are a lot of legacy ways in which people have calculated incrementality and I'm not sure if they're all believable. And I hear a lot of feedback from merchants where it's kind of like they just brush it under the rug and they're like, "I know I'm probably paying for stuff that I didn't really get, but let's just let it go." I think every percentage point matters. That ecosystem, because I hear there's good guys and there's bad guys and I'd love to really dig deeper on that. And I think that's a big opportunity for us as a company.Stephanie:That's a good one. What's the nicest thing anyone's ever done for you?Matt:Wow. The nicest thing that anyone's ever done for me.Stephanie:I like to go deep.Matt:Yeah. That's a deep question. I think I've been fortunate throughout my whole career in that, I have been given opportunities that I probably wasn't ready for. And by the way, I had never been a CEO before I was at this company. And so, who knew that I'd be able to do it.Matt:But I think it actually starts way back to when I first graduated and I was seeking my first job. And I had a mentor that took a risk on me and gave me my shot. And I worked my butt off and hopefully that translated and he and she felt great about what I was doing. So I think the nicest thing, I've just been given opportunities that I don't think I deserved and hopefully I earned that respect and trust over time.Stephanie:That's a good answer. If you were to have a podcast, what would it be about and who would your first guest be?Matt:Wow. This lightning round is hard.Stephanie:Good. Needs to be.Matt:If I were to have a podcast. I love gadgets. I'm one of those guys that buys the infomercial type stuff. I bought one of those Rotisserie Showtime girls 20 years ago, I still use it.Stephanie:Worth it.Matt:Maybe it could be interviewing people who've built made for TV products and really understanding the backstories behind how they came up with the idea and how successful they were and God knows how much money we all made them.Stephanie:That's good. We had Kevin Harrington on the show, he was the original OG shark in Shark Tank. He basically made the infomercial. And it was very interesting hearing his perspective of how it started, where it's at now and Shark Tank.Matt:I'm fascinated by that ecosystem, it's super cool. And by the way, I always do buy one of those stupid things for my wife for Christmas and she hates me for doing it because she's like, "You're just burning money."Stephanie:I had fun buying it and watching the infomercial today.Matt:Believe it or not, one of my coworkers gave me a Squatty Potty for Christmas.Stephanie:I actually feel like those have good value though, the science is there. It's just a weird thing to buy your wife, if you got that for her. Someone gave it to you, got it.Matt:I was given it, by one of my coworkers, "By the way it works."Stephanie:And their marketing, I think that's the Harmon Brothers who did their marketing with the whole unicorn and they did the Poo-Pourri thing.Matt:Oh yeah, it's super cool. I love those kind of gadgets.Stephanie:That's a good one. I would listen to that show. All right. And then the last one, what's up next on your Netflix queue?Matt:Well, on my Netflix queue, I think I've got three episodes left on the Queen's Gambit.Stephanie:Love that show. That was a good one.Matt:I'm a documentary guy. I actually will tell you that I've been kind of hooked on HBO Max for a little bit. And I just finished the Tiger Woods documentary last night, which was fascinating. Nothing that you hadn't been told before. This guy through adversity has come back multiple times; knee surgeries, winning on a broken leg. So I'm into those sorts of stories. One of my guilty pleasures is The Bachelor, so it's on my DVR. I'm playing catch up on that.Stephanie:That's great.Matt:I love reality TV and that sort of stuff.Stephanie:I like where your head's at, me too. Well, Matt, this has been a very fun interview. Where can people find out more about you and clean.io?Matt:So you can find me at matt@clean.io. So if you want to send me an email, obviously happy to help you guys in any of your challenges and would love to hear your challenges if they're similar or if they're different than ones that we're solving for. Hit me on LinkedIn, so you can find me there. And our company website is clean.io.Stephanie:Awesome. Thanks so much for joining us.Matt:Thanks Stephanie. Thanks for having me.

Dr. Katrina Burrus interviews Matt Johnson who explains the concept of being MicroFamous and how it differentiates you from your competition. Being MicroFamous entails being a thought leader in your field. Katrina asks Matt: What kinds of strategic advice can business coaches offer their clients on how to craft their brand messages more effectively? In what ways do podcasts stand out as an efficient medium for building a business as opposed to other formats like video, radio, speaking, and engagements? What techniques have you applied in creating a 6-figure business that reached profitability in such a short time? Tune in to learn ways to move your business forward and have clients come to you instead of chasing them. Who is Matt Johnson? Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

What can you do with a podcast? Last week, Matt McGee and I talked all about what it’s like to have a podcast, what you learn from it, and how it can help shape your business! This week, we’re talking about the process of creating a podcast, and what we do for our podcasts! With the Selling the Dream podcast now at more than 200 episodes, I’ve learned a thing or two about the process, and since this is Matt’s main job, we’ve both learned a few things that we’re ready to share! But it doesn’t have to be complicated: it can be as simple as just recording a voice memo on your phone and uploading that! The key is providing value to your community, and knowing what it is that they want to learn from you! Whether it be stats, or the best hidden food secrets in your area, you’re the expert, and they want to learn from you! Join us this week for part two of my interview with Matt McGee, a content creator with Homelight! I’ve listened to his work on The Walkthrough Podcast for hours, and can’t wait for you to hear from him! Ready to hear Matt McGee’s insights on creating content, and what he would record to promote a specific market? If you’re thinking about ever creating a podcast, you won’t want to miss this week’s episode of the Selling the Dream podcast! Before we dive in: join an amazing network of the best second home agents. Make sure that you create your free profile on the Second Home Agents website? Go over and get started: it’s FREE to join. Click here to register, fill out your profile and get listed today. Highlights of this episode: Tom introduces part two of this interview with fellow podcast creator, Matt McGee! What kind of content can you create? Help people get to know your community! Help them get to understand more about your market, and what they can expect! A podcast is a lot of work! You don’t just have a conversation with a guest, and get a polished hour worth of content! Tom shares about his process, and how he works with his producer to create regular content. Outsource if you can! Get help for the time consuming parts, liked editing audio and creating the written content! Kenny, Tom’s producer, shares how long it takes to edit the audio for the episodes. Tip: use the Headliner App to create video content from the podcast episode for promotion. Matt explains his process, and how he edits the show with his team. If you’re thinking about starting a podcast, don’t get scared! It’s just creating valuable content for your audience! Starting a podcast can literally be as easy as recording voice memos on your phone - it doesn’t have to be complicated! Tom asks Matt how he would structure his show if he was trying to promote a particular real estate market. Do interviews with your potential clients: their perspective on buying a home will be incredibly helpful for the rest of your audience! Tom shares that his episode from the perspective of being a second home buyer was very well-received by his audience! Take time to get to know your audience, and what they want to hear! Not sure what to share about your community? There are so many things to share! Talk with local business owners, go on restaurant tours, go on walking tours - if you enjoy doing it, your audience may enjoy hearing about it! Figure out a “template” for your format! That will help make things easier! Get out there and find resources! There are so many opportunities out there for you to be on podcasts as a guest, or to find guests for your podcast! Find Matt’s podcast, The Walk Through wherever you listen to podcasts! Don’t forget to subscribe to the Selling the Dream podcast so you don’t miss any new episodes! Leave a review: you never know when it will be read on the show! Hey everybody, thank you so much for spending time with us today: would you do me a giant favor and share this podcast with fellow realtors, and leave a review. Your reviews help this podcast get shared with more people. Sign up for a trial with Bomb Bomb and get a free eBook from me! Just let me know you’ve signed up, and I’ll send a free copy of Ethan Beute’s book! Connect with Matt: LinkedIn The Walk Through podcast Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube EXCLUSIVE Resort & 2nd Home Real Estate Agents Facebook Group Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher YouTube Have you made your free profile on the Second Home Agents website? Go over and get started: it’s FREE. Click here to register, make your profile and get listed today. As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream. See you next time!   TRANSCRIPT: [00:00:00.180] Everybody today and selling the dream, more about podcasting. What ideas can you use to do podcasts for your own show? [00:00:08.810] Welcome to Selling the Dream, a podcast created four and five second home and resort realtor from Tom Tezak. And each week my goal is to bring you a quick real estate tip, along with an info pack interview with an industry rock star. My mission is to bring these cutting edge marketing, driving through sales techniques and information about the latest technology. Thanks for tuning in. And remember, we're not selling real estate. We're selling. That's the other thing that I think with Cauvin, I was listening to another podcast and he said something, I've been doing this for a year or for two years or three years. [00:00:48.230] This is the podcast. In the real estate sphere. Now, all of a sudden with Koban, all of these agents are out there creating these new spaces and these new platforms. And and he's right. They are. But there's plenty of room right there, especially if you're creating a space for your your neighborhood or if you you want to move to Maui or you want to move to the tri cities. You know, why not do a blog on that? [00:01:14.750] You know, for for the agents out there, create something that people are listen to and want to know or what's happening in the community. There's plenty of things to do. We do videos as well, like little restaurant videos, which you can take that into a blog. [00:01:28.640] So I'm totally, totally it's just time and everybody's the commitment for time, which I think is the next question for for you and I have answered. What is your time commitment to doing your blog? The podcast, I'm sorry, is for you. Yes, you're right. Yes. The. It's like for me, it's pretty much I would say, you know, 90 percent of my 40 hour workweek, there's, you know, all the crap out of everybody. [00:02:00.050] It is. Look. Seriously, Tom. And you can attest to this having done two hundred shows and doing it twice a week. That's remarkable to me. But if you're thinking about doing a podcast. It is a time commitment. Like, it's it's it's not the kind of thing that you're just oh, I think, you know, tomorrow I'm gonna have a conversation for a half hour with somebody and let's publish it and and expect results. It's you know, and then I might not do another one for another month. [00:02:23.950] Like, you know, you need to be consistent. You need to put time into research and prep and record. And, you know, it doesn't have to sound perfect. Nobody expects it to be, you know, 100 percent. All great audio quality. But it needs to be listenable at least. Right. So you have to have put some effort into that. It is it's very much it very it's a time consuming thing, I think, to do well. [00:02:48.640] And when you do it well and when you show that that effort and that time commitment, I think listeners recognize that. And so so I would like I I would love for you. As you know, I'm like on Nepsa 22. You're at 200. I would love for you to sort of talk about your time commitment, because that's like that blows my mind that you've done it that long and twice a week. [00:03:09.520] So, you know, for us and for those agents out there who are right now saying there is no way I'm going to spend thirty five hours a week working on my. I know that that's what Matt does. [00:03:19.270] His show is edited. They're tweek. He's really refined. Our shows are a little bit looser. You know, I have Kenny who works for me. [00:03:26.170] And and Kenny, I want you to jump on that because I have a question because I can't answer it. But, you know, I'll record I'll set it up. I'll find the guests, which takes time. I'll reach out and then we bring them in. And then Kennedy will Kenny will monitor. Kenny is my producer. And then he'll tweak the show. He'll chop the bad parts out and then put the beginning and the ends on it. And I don't know how much time he's spending, but I would recommend get somebody to help you do that. [00:03:56.020] There are services out there that exist. If you want to do a podcast, you can go off short to do it. I've seen I know there's a company that just opened up in my world that's I think it's a Loha pod and they're doing podcasts for local people. I mean, local residents that want to create a podcast. So there is an opportunity for you to get those services. But I'm probably spending. I'm probably spending about if we take an hour to record. [00:04:25.160] We probably did a half an hour prep work between texting and e-mailing conversation, and then I'm done because then I give it to Kenny and then he just knows what to do. So a lot different. I couldn't have done 200 shows if it wasn't making it that simple. [00:04:42.840] You know, I know I've done shows in person where I'll go to events and I'll engage with people and we do it and we set it up. [00:04:48.170] I find doing the zoom so much easier than what. Yeah. Yeah. So that's that's what we're doing. [00:04:55.080] I'm no Kenny. Must be must not be listening to us. [00:04:59.170] I'm here. Oh. Here he is. So Kenny. Well how much should you put into creating the show from the start to the finish because you're uploading you doing all that other crap too. That I don't have a clue. [00:05:13.290] Yeah. So. So anybody listening knows we do that. The Tuesday tape shows on Tuesdays and then the interviews on Fridays. The tips are there really quick. I have at this point almost 200 episodes in. I've got basically a template in my video editing editing software where I just drag and drop. And then my trick is usually I speed it up to like two hundred percent speed and I preserve the audio quality so it doesn't pitch. And then I just listen to it at that speed. [00:05:45.020] So a tip I can get done edited in in a ten minutes X boarded and then converted and then posted. So a tip is probably an hour of work start maybe an hour and a half start to finish. The interviews are a little bit more time than zooming, but I have found that what's really useful and really helpful is I'm always listening during the interviews. So I know there have been one or two where I had an nap when I slipped up. [00:06:17.990] But generally speaking, I'm paying close attention and I'll actually keep a little notepad that says that, you know, around, you know, 40 minutes in. [00:06:28.820] I need to edit whatever, because so-and-so said what they did or something they didn't want on the air. So then I know going back. But if it's one that I sat and I listened to the full interview and it was smooth and it was easy. That's a really easy editing process because I'm like, OK, there's not too much. I'll clean up the star, I'll clean up the end, maybe pull out a little bit of something if it gets draggy. [00:06:52.950] But for the most part, we. I've got to go. And then after we have the show and Matt and both you guys, Matt and Kenny, then you're promoting it. So I know our biggest challenge is getting consistent promotion on the show. But we go we have a service gal in there on the West Coast that she does our translation or transcriptions on our show notes and then writes a blog. [00:07:21.300] And then also someone writes an e-mail so that we can use for marketing. [00:07:25.710] So that's a service that I pay for, Matt. What? And then what do you do? Can you just take the the audio and push it off to her for her to do that with. [00:07:34.560] Yep. So I keep a folder to folders on Google Drive on for the tips, one for the interviews and she has access so she'll check those. And then she will usually the day before of release, send me the show notes and then I get everything uploaded. We use blueberry. Is the service that we use for for hosting. And they they allow a lot they have a lot of tears. So you are allowed a certain amount per month. But then I take everything that she type. [00:08:05.670] I put that into the show notes and then also into the YouTube. And then from there I pull usually Monday the following week. I like to give a little forum for organic growth and better organic listenership. And then that following Monday, I'll send out the email that she has drafted up and I'll pull photos of the guest and I link to the audio and I link to the YouTube. I have like a standing template that again, is really simple at this point for me to just plug in the new info and I'm good to go. [00:08:41.010] And I hit send and that goes out to our our whole database of listeners. Oh, and then the blog. Sorry. Rambling on the blog as well. [00:08:50.640] Yeah. What about you, Matt? What are you doing with all of that. I actually wrote this out in a dock somewhere because over time more of the responsibility has shifted to me as some of our team members have been pulled off to different projects. So I used to have there used to be someone else who was responsible. After each show, I would send the audio to them and they would go and they would pull clips out for sharing on social media. [00:09:16.110] So that's now on. So that's now on me. And which is fine. I think it makes sense for me to do it because I did the interview and I remember the good clips that will probably make for more interesting social media content. [00:09:28.020] So I have. I actually was OK that that tells me all the stuff I'm supposed to do just cause sometimes I get scattered and it's like 20. It's like twenty four. Twenty five steps long. And so. So yeah. So, so. [00:09:39.870] So I use a tool called Headliner Dot app and it's an online tool. There's a free version that sort of limits how many videos you can make per month. And then there's a paid version where it's unlimited. And so you just upload your audio there and you slice and dice it and add your graphic and put the way for money. So there's a lot of that. There's you know, there's a promotional email that goes out that we take the audio and turn it into a YouTube version for our YouTube channel. [00:10:06.450] There's a blog post that gets written with the full transcript. So, yeah, all that stuff for me, Tom. I think what I spend the most time doing with each show is listening back to it's like as soon as I if this was me interviewing you for our show, as soon as we're done today, I would upload the master file to a transcription service, get the rough transcription back. Then I'd start going. All right. This sounds good. [00:10:34.290] Now, this wasn't good. And that's where I start doing the writing and the cutting to get it to get it down, you know. All right. This part here, here's kind of the kind of conversation load. So I'll edit that out and I'll do my own voice over here to cover what we talked about. So that tape like that takes almost, you know, four, five, six hours, depending upon how much writing and editing is required. [00:10:58.500] And then so then send it off to Chris, who is my version of Kimie, and he sends it back to me. Then I have to listen again to make sure he got all of the edits and inserted all the everything all the production elements incorrectly. Then we send it off to get the final transcript done of the actual show. Then I listen back to make sure the transcript is correct. So there is a lot of just I would call it quality control, a lot of stuff that goes on outside of the actual conversation. [00:11:26.370] Right. And that's what I wanted to share, is as we all have a different system, you create the system, first of all, is create that working list so that you know what you're doing. [00:11:35.220] If you're going to create a podcast, if you're thinking about doing a podcast, don't get scared. It is involved, but there's a ton of value in being the voice, the voice of your community, the voice of your neighborhood, the voice of your town, the voice of whatever it is. It has great value. It has been a huge resource for me to be the voice of. The second home market. I have so many people that now rely on me that send me business and it's just another marketing approach, right? [00:12:06.240] I mean, it's just creating content and then getting that content out there is so important. [00:12:11.310] Yeah. And I would say to this, because we probably did scare some people off with all the discussion about the intricacies. There is a service called Anchor, which is super easy. [00:12:22.050] I haven't used it in probably three or four years, but I did use it back then. And it's it's an app on your phone. They have a Web site that you can use as well to create the show. But literally it's as easy if you want it to be this easy. Just get the app on your phone. Start talking into your phone, you know, record and you're done. And it gets published as an episode of your podcast. [00:12:43.170] Like it can literally be that easy. [00:12:44.970] If you want to do it now, then there's all the other stuff we've talked about. Right. You have to know the promotion and all that sort of other thing. But the actual recording process doesn't have to be as involved as what is what. I agree. [00:12:57.450] And we've used the anchor for some other stuff, so I think so. Ken, you mentioned blueberry. That's our host. I'm not sure who you use. And then there's anchor who is also a host at their free blueberry we pay for, but we have control over the creative content anchor. You don't have control over the creative and. You're just doing a local show. It probably doesn't matter. Who are you using that? [00:13:22.110] Our host is Transistor Dot F.M., Transistor Dot F.M.. [00:13:26.310] So I hadn't heard of them. So. So there's plenty of choices out there. It's just finding, you know, do some research, figure out what you like. I would tell you, if you're just thinking about you want to start doing a local podcast anchor, it's free. It's easy. You can transition out of that. [00:13:41.010] And none of your listeners will know because they'll just reposition it into your same title on iTunes or Stitcher or whatever, whatever platform people listen to. Well, Matt, I you know, I was afraid that we would just continue to chat and chat for a week because there's so many things to talk about, anything we didn't cover that you want to cover. Besides how wonderful you are. [00:14:08.550] Definitely more about that. OK. Do you want to talk at all about potential ideas for local agents to do shows? I think that's a great idea. [00:14:19.560] I think we're going to this is gonna be a two part show, by the way, just so you know. But I'm good with that. Let's do it. Because because, you know, obviously your your target on your show and my target of mine is other agents. [00:14:31.440] But let me ask you so if you were trying to sell and reach buyers and sellers in Hawaii, what would your show be like? [00:14:41.420] Oh, man, it would be. I've thought about creating another another show for that, because I think there's a lot of value in that Facebook world and the people that are searching online and Google. [00:14:54.050] So what my show be about, my show would be about living here and what it's like to live in a resort community engaging with people that have moved here and the journey. So people are like, oh, who am I going to interview? Your clients tell you interview your clients. A, what was the experience like when they were living in some urban community and they finally decided, I'm going to quit this and I'm going to move to the ski hill or I'm going to move to the beach or I'm going to move to the golf course and I don't care. [00:15:27.600] I'm going to do this because it's where I want to be. And the journey that they went on from the get go. I think, you know, speaking about that, my one of my favorite show is not to be self-serving. [00:15:38.630] In my podcast was the show where I talked about being the second home buyer. That experience in and of itself was so phenomenal that I was able to do a 35 minute conversation about what I myself and my wife experienced. It was it was so I had so many people reach out and say, wow, what a what a great show, because I saw everything from a different perspective. So bringing that perspective of your consumers, of what they went through when they made that huge leap into a second market or, you know, that you if you're not in a resort community, if you're in a traditional market, what it was like to buy your first home and everybody's different. [00:16:22.170] So you can bring in four different people that had completely different experiences buying their first home. You know? So that would be my path is sort of talk to your clients because it's not unique. Most of our are our experiences. You know, I'm in the midst of working with the clients that are in a divorce. That's not unique. It happens. So maybe have have your what are your clients that's willing to get on the show with you and make sure to let them know, look, I'm not going to embarrass you. [00:16:51.760] This is this is something to help other people. This is not, you know, 60 Minutes. And we're gonna do it, you know, an investigative undercover report. Just tell that. And I think that would be the thing. What would your thoughts on that with your. Yeah. Life is in it. Yeah. [00:17:07.370] It's actually a conversation. I would, you know, a couple of years ago when I started doing marketing, directing for her. That was one of the conversations we had. Like, what do we you know, she hasn't had a blog and still does. And, you know, should we be making videos? Should we do a podcast? And we sort of talked about it. And at the time, you know, we decided not to do it. [00:17:24.080] We actually did a survey so that, like, left. So if I were a local agent, that's probably where I'd start is like, you know, if you have an audience already on Facebook or email us or whatever, like ask them there's no harm and say, hey, if I did a podcast, would you listen? What would you want to hear? We did we did that survey. This was 2017. And, you know, you know, like Keri's. [00:17:45.300] It was like Carrie is going to be creating more content, you know, how do you want to receive this content? It's going to be, you know, about the tri cities. It's gonna be about buying and selling. And, you know, blog articles, social media and videos where the topic, I think podcasts, we're no force. We decided not to do it. [00:18:01.890] We did the same thing with home light. And when we asked agents, they were like, yes, we want to podcast. [00:18:05.730] So that's why we're doing it. But if I would think that that would probably be a little different if we did the same survey now, because as we talked at the beginning, I think podcast listening has really started to take off in the last couple of years. [00:18:18.070] So, so, so. So I would think we live. So, you know, speaking of knowing your audience. Right. Like know your market, too, because we live in an area in eastern Washington where there's a lot of government jobs, there's a lot of engineers, there's a lot of P HD level type people at WSU tri cities. [00:18:36.540] So we know from our audience. Go, there you go. [00:18:40.440] Okay. We know from our audience that they're really into data. So Kari does a really detailed monthly market report. Right. It's boring. As you know what, you're an agent, but her clients love that stuff. They love seeing, you know, what's happening in their town. You know, in terms of inventory and how many homes sold. So I. So so in our area, I would have her probably do one a month, one episode a month, just covering what's going on in the market. [00:19:08.430] Maybe once a week, even if she had the bandwidth for that. I would do shows exactly like you just tried. Tom, write the stories of buying and selling because that's can be really interesting. I would love you mentioned your dick. [00:19:21.540] Did you say you're doing like local restaurants and business type stuff? [00:19:25.770] We do a a show. Totally different. We do a taste of paradise on YouTube and on Facebook. And it's just a five minute just to go in and experience a restaurant. So, yeah, that's another. [00:19:37.110] You could do a whole I mean, we could we could take way longer if we wanted to, but that the format of the show is three to five minutes. [00:19:44.100] So that's what we do. But you could go in an interview and a restaurant tour. You could talked about their journey and their experience. I mean, right now during covet moment, God, there's so many things that you could. Oh, yeah. Down that road. [00:19:56.490] And there's people that are sitting around right now just looking. They have the time, I guess. Yes. Yeah, they do. Yes. I mean, so that I mean, that's an idea that you could do for a local podcast. You know, interviewing business owners and what's their story? Why did they start that restaurant? Why did they start this business over here? [00:20:13.840] And then I think the other thing I would do that that we have an area, the tri cities is somewhat historical in that it was built around the city of Richland, which was a city that the government created in the early 1940s during World War Two. And we have the Hanford plutonium plant, which is, you know, the plutonium was used in the bomb that was dropped on Nagasaki. So it's a. So there's a history there. [00:20:40.270] And Carrie and I have gone on like walking tours. Like a lot of the homes that were built 70 years ago are still up, still being occupied. And you can, you know, his local historical society. We'll take him to tell you the history of that building there. You know, that used to be, you know, used to be a secret nightclub that the you know, the people used. And so, like, I would love a show about the tri cities, like the hidden history of the tri cities. [00:21:07.310] Right. Like, what's the bet? Like what? We're all this stuff. What did it used to be 50, 60 years ago? I would assume that most areas have something like that, like some sort of history, history of your area that would capture people's interest and attention. [00:21:21.550] Yeah, I think there's so many different paths you can go down. I think one of the things that I listened to, I listened off when I said I'm going to do a podcast. I listen to five books, two of them. I always tell people that they should listen to before they start. And one was Amy Schmitt. Tower was vlog like a boss. And it was really conceptually, how do you create a format for a show that your audience then knows what to expect? [00:21:49.510] So we've talked about a lot of different things. [00:21:51.580] It might be overwhelming to go down all those different roads. But it might be perfect if you frame the show with what the consumer is going to expect as as part of the guidelines. And, you know, it's the time. It's the release. And I don't even want to get into that. And then the other one was John Lee Domus. I think it is a podcast launch, Jale D. And again, that was the technical part about it. [00:22:18.250] So you know how many shows you have ready before you ever start and launch. So those are, I think, some good tools. But getting focused on what your shows could just don't. I don't want my listeners or our listeners to say no to your podcast. [00:22:33.250] Amina, record one today and deliver it to figure out your plan. Figure out your format so the consumer knows what to expect. And you can tell them what to expect. And that's on a lot of work is just you know, I think it was 10 hours worth of audio listening for me. So did you use utilize any resources? I know you mentioned, Jay, a console with three clips. Was there anything else that sort of helped you to. [00:22:56.820] Lay out your format. Not not I would say probably not. Our format is not that unique. Right. Like there's a million interview shows out there. The premise is not, you know, there's there's a you know, there's a million shows that are. Let me let me re answer that. Kenny, Kenny. OK. So you ask whether whether other reasons other than J. Kenzo. Gosh, yeah. Oh, I can. OK. [00:23:32.240] So to answer that question. There are probably, I don't know, Tom, four or five different Facebook groups that I'm in that are related to podcasting that are pretty helpful. One is called podcast movement. That is really good. There's some groups of men that are find a guest to be a guest kind of stuff that is not always appropriate for me because, you know, you and I are really dedicated on real estate. There is a Web site. [00:24:03.010] There's a company that produces a lot of brand podcasts. I think they're called Pacific Content. [00:24:09.310] They have a good blog that once a week has a really, really good article that talks about podcasting and has advice and tips and sometimes some landscape type stuff, things that are going on. [00:24:20.470] So there are I mean, I think there are some really good resources out there. [00:24:24.460] If you look for them and if anybody like wants to connect with me or whatever, I'd be happy to like I there's a bunch that I follow on Twitter and Facebook. I'd be happy to just put a list together or something like. Yeah. [00:24:35.170] Could you send it to me? Because, see, that's I'm not there. So there's so many resources and I think that's what it comes down to. There's so many resources for content. You know, I from my path, Matt and I crossed path, I think, because of maybe second home agents and with through your wife and we connected. So there's so many different places. And I think just being out there and letting people know what you're doing and that you want to you any need to really do it from a helpful heart, not how can I make money off of this? [00:25:05.620] Totally. Yep. Totally, totally. Totally. Because that's where when I started my journey, I was like, how do I make money? And this was before even podcasting. This was before I was doing something else. I just said, you know what? I'm going to. I'm going to win because I've become such an expert in stuff. And I've learned so much from my guest that it's just been and it's fun. You know, I love meeting Matt, you know, and talking to people. [00:25:29.560] Yeah. I mean, I look at him as the host of Homeless podcast. I look at my role as a guide for our listeners to learn about this topic, this topic, that topic. I'm sure you look at your role as the host, as a guide for second home agents. And so if I would say if a realtor is thinking about starting a locally focused podcast. Think of yourself as a guide to your town. Tell the stories of your buyers and sellers. [00:25:53.920] Tell the story of your town, of other business owners, that sort of stuff. If you come from it, you're right. You know this the service, not sales, that will make people more attracted to your content. Nobody wants to. I'm going to go listen to somebody pitch themselves for 30 minutes. Like nobody's going to listen to that. [00:26:09.850] Well, and that's it ending. That takes me to one of the Matt Farnam who, as I mentioned, he is on one of my favorite shows. He talked about the book Building a story brand. And that's really you know, this is such an amazing way if you're a fan of that concept. It's creating a podcast is such a way to build that. There you go. Bill, you see it's right there on the desk. I mean, on my desk. [00:26:36.280] Great book. I would love to get him on my show. I just don't know how. Yeah, I buy. I would love to also. And I have started it and it is really good. I highly recommend that. Highly recommend. [00:26:48.350] Man, I so much appreciate it. I think we're gonna be a couple episodes here and it's just so great to chat with you. [00:26:55.290] I can't wait to meet you in person and and hang out now. Have a as I like to say, a coca coffee, a coke or a cocktail of the three the three C's of networking. [00:27:10.620] Top of the minute, the minute that we can get to Maui, you're the first call. [00:27:14.920] I love it so much. So for everybody out there listening. I know we rambled on and I hope it was a helpful, enjoyable show. And if you're thinking about doing a podcast, please, please reach out to me. I am happy to help. I've had several people, several agents called me up and said, how do I do this? Trying to help you out. I am by no means am I an expert. There's so many different paths you can go. [00:27:38.940] Matt has already said if you have questions, reach out to him. He's happy to help. We just you know, that's really where it all comes from. Is that being helpful and being a guide and. Yeah. So, Matt, how do they get hold of you? Well, first of all, once you give us the overview of your your podcasts where they can listen. [00:28:00.250] Sure. So it's called, as you mentioned earlier. Thank you for that. It's called the walk through. And you can find it on Apple, Spotify, all the platforms if you go to homelike dot com slash podcast. [00:28:11.200] That will take you right to where it describes the show and all the episodes and all that stuff. [00:28:15.820] And if anybody wants to connect with me directly. Probably fate. I have. I have a real estate dedicated account on Facebook. Just search for H. L for homelike HL Matt McGee. That should come up. It's one where you and I chat and I would be happy to connect with anybody. And likewise, if anybody has questions about doing a podcast or whatever. Just reach out anytime. I'm glad to help. [00:28:38.830] I love it. And remember everybody, as I end the show with most of the times, almost every time we are not just selling real estate, we are selling the dream. And thank you for joining us on our show or shows today, whatever it might be. We really appreciate it if you have an opportunity to leave us a review. We really appreciate those reviews. See Matt shaking his head. Those reviews on any other platforms you're on. They just do so much in helping our show to get more exposure. [00:29:08.170] If you have friends that are in the resort real estate business in the regular real estate business. Sure. Sure. Our show, our showing that this in this case with them, we would so much appreciate you sharing the wealth. We do this for a lot of people, not just for you. Don't be greedy and piggy share this stuff. It will help you in the long run. I've had just recently met. It's been really cool. I've had several people reach out to me and literally just pick up a phone and call me and say, I just want to tell you thank you. [00:29:36.310] It's like, oh, that's somebody who's listening. Right. That is that is so awesome. That is the that's the best feeling in the world. [00:29:43.510] So we do appreciate that. You know, we because on the podcast where you just know very much of what's happening out there once it's released. [00:29:51.820] So please you that go to second home agents dot com, sign up. It's your free site there. And join us on Facebook Resort, second home agents. It is a closed group. You need to get authorized. And if you're not a realtor, we typically don't allow you unless you're somebody like Matt who brings value and knows that he doesn't get to promote. So that's what we're up about. And it's just thanks so much for joining us. Have an amazing day. [00:30:16.360] And know out there and sell some real estate, as Matt says, and do it safely. Hey, everybody. I'm so happy that you're with us today. And I just want to encourage you to please there's nothing that makes me happier than when I get reviews and subscriptions from all of you out there. Whatever platform you listen on, please go in and leave us to review. Give us a rate us give us whatever many stars that you think are appropriate. [00:30:46.900] Send me an email. I loved getting e-mails from from you with any questions you might have that I can address or feel free to comment. I'm so available right away to Aido to 055 and the other things I'd love for you to do is join our network group in Facebook Resort and second home agents. It's only for real estate agents or industry influencers. And I would. We've got a great group going on, lots of activity. And lastly, go to second home agents dot com. [00:31:15.910] Become a member. [00:31:16.810] Join up on that site where you put all of our information on that site. And we're creating a network for agents to share and help other agents out, as well as do referrals. [00:31:28.180] So for selling the dream, please help us out. Be part of the party and join with us.

Welcome to AAWY, the “and also with you” podcast from Affable Idiots. Every week, join us and all your other lifelong friends as we laugh together, share secrets, and strengthen our friendships on this off-color Mr. Rogers-esque show. This episode, Matt from Rhode Island joins us as our very first AAWY guest! With him, we play Real Real or Real Phake Game, we reveal what small mannerisms about ourselves Daniel Day-Lewis would need to know to play us in a movie, and Matt asks us about what our hype person would do/say on stage with us. Find Matt on twitter.com/mattfromri, and averagenobodies.com! Let us know how successful you were in our game on Twitter.com/affableidiots this week, and tweet us your questions for us to answer on future shows, too! Subscribe to Affable Idiots content on YouTube on these three channels: AAWY: www.youtube.com/channel/UCM4sWIQaSffIwiWLOFdx_YQ Affable Idiots: www.youtube.com/channel/UCtb8TChp1Qo5hptuLpxm-Zw Respawn Aim Fire: www.youtube.com/channel/UCOTUaXn4ddGQgWN1Fwft92Q TIME CODES: 0:00 - Intro 14:07 - Healthy Competition: Real Real or Real Phake Game 35:20 - Honest Discussion: We show our drawings of our dream house from last episode 51:20 - Honest Discussion part 2: What would Daniel Day-Lewis need to know about us to play us in a movie? 1:23:58 - Conversation Starter from Matt: What would your hype person do/say with you on stage?

Katie and Matt talk about detoxing from the world, they utilize Sunday’s to clear themselves from the world’s negative energy. This podcast is all about redefining the word “bitch” from a derogatory one to the acronym Being In Total Control of Herself. Katie Boyd will teach you how to use the very stones thrown at you to power your purpose and build your empire. You and only you can create and curate a life of happiness, abundance and magic. Join Katie for some truth bombs, life tools, laughs and spiritual smack talk. If you want personal empowerment with respect to your lifestyle, spirituality, health, fitness, and nutrition this is the podcast for you! Katie feels like she is living her life like “Weekend at Bernie’s” Katie and Matt take their Sunday’s for themselves to save them from themselves How to turn the “on” switch into the “off” position How can you put on the happy face when all you want to do is scream? What does Sacred Sunday mean to Katie and Matt? What are the rules of Sacred Sunday? Why you shouldn’t break your own rules Creating habits for your family How can we live more for the moment? Can Sacred Sunday’s cure the Sunday night blues? Guys need help with the emotional release Bringing back habits from your youth Why planning out your week to eliminate bad habits? Something like a cheat meal can help eliminate stress Matt has ruined Mexican food for Katie Katie and Matt detail their former partying lifestyle Take control of your day All this and more on this week’s Ambitchious Podcast recorded this and every week at the Studio 21 Podcast Café and proudly hosted on the United Podcast Network.

Good morning everybody! I was on with Ken and Matt. We had a good discussion about The Iowa Caucus app fiasco, Business Email Compromise, and Deep Fakes what it is, who is at risk and what we can do about it. I went into detail about Passwords and Password Managers and even two-factor authentication and why you need to use them. So here we go with Ken and Matt. These and more tech tips, news, and updates visit - CraigPeterson.com --- Automated Machine Generated Transcript: Craig The problem we see this daily when I get notices from the FBI. It all boils down to personal hygiene, just keeping your data reasonably safe on your part. Craig Hi, everybody, Craig Peterson here. It is Wednesday morning, and that means I was, of course, on with Ken and Matt. We had quite a little discussion because I had provided them with eight different articles. All of them were about major security problems this week. That's why we got into precisely what you can do to get yourself to the 95 percentile when it comes to keeping your account safe online. So here we go with Ken and Matt. Ken It's time to talk to Craig Peterson, our tech guru. He joins us now. As always, at this time, to talk about what's happening in the world of technology. Craig, How are you this morning? Craig Hi gentlemen, good morning. How about those Iowa caucuses? Did they try out the app beforehand? Ken Of course, that is an app that I think Hillary controlled. Craig Yes, the rumors are flying because in fact and ex-staffers of Hillary Clinton, Matt yes, yes. Craig So um, you have, I mean, story after story after story about this thing about Pegasus, and then you have this travel act coming online in the gap. Microsoft Excel security alert. Matt, Should we just stop using computers completely? Craig Oh, man. Well, good. You know it. I have thought about this a lot. What do we do? I think we've got an enormous problem. Here because it's almost like overload, right? Where every week there's new, there are new hits on us. Got Evil Corp. I don't know, did you watch it? Where's it called with Malik Mr. Robot? With one Malik, right or Yeah, that's the guy's name, an actor. Ken Anyways, or do you know? Matt What is it? Rami Malik's Craig Rami. Oh, Robbie, man, I thought the first name was Malik. Oh, yeah. Rami Oh, yes, yes. Joe, he's in this. He's a hacker right. He's all in his head. Weird things are happening, but he's battling Evil Corp., And there's an evil corporation in the news. And it's using Microsoft Excel to deliver this payload this nasty thing. So what are people supposed to do can and it's, are we getting burned out? Just like Nancy Pelosi rips up the speech and you just roll your eyes because it's yet another partisan thing. It is, however, another week with more hacks. But what I think it boils down to isn't just not using computers first of all use them safely. You know the stuff I would say your mother told you, but of course, she did. Because this is this has been many years in the coming. But the stuff you know, to use different passwords on different websites. Use a password manager like one password or LastPass the necessary things, and it's like you don't want to get coronavirus while swash your hands and don't cut your face and conference knees into your elbow. Basic stuff, and you know what the problem can we see real, and I see this every day I'm getting notices from the FBI, but it all boils down to personal Hi Jean, just keeping your data reasonably safe on your part. You know, use a few different email addresses. Don't always use the same learn, have a Google address, but have a couple of others as well. Don't use your business computer for personal things. Don't think of VPN is going to save you because of VPN does minimal things and can make your business network even less safe. Yes, I said it less reliable using the VPN. And what we see this week too, is a vast right. You know, my opinion about antivirus software? Yeah, it is zero percent effective against modern attacks zero percent. And a vast came out this week. And it turns out, and they were selling arrows. Everything you were doing online everything to the highest bidder millions of dollars, so you searched on Google thoroughly, Avast sold it to whoever wanted to pay for it. You went to a porn site Avast told them, anybody, who pays for it all about it. You did anything on your web browser, anything on your computer because remember your antivirus software has access to everything on your computer, have vastly sold that information. So I've said forever. And Matt, I heard you chime in there. But how many times have you even said we are the product when it comes to sites like Facebook? Correct? Ken Yes. Anytime is the answer to your question. Craig Yeah, exactly. And what we're talking about here is free VPN. And free. Free websites aren't free Avast. Where's anti-malware software is not free. So This is stuff I, you know, can I think we've mentioned a million times, and I keep, I hate to flog a dead horse, right. Matt We like horses. Craig But we just have to be more careful. And I bring these things up every week to try and just try and drive the point home. We got to be more cautious because now we're seeing warnings coming out again from the FBI about these deep fakes, which we've talked about before. And I don't remember I know I had this in my stack of stuff last year, last quarter last year. Still, there was a company that had been bought by a German company. The CFO got a call from his boss over in the German company, telling him to wire funds over to the German company, right? He provided him all the information. He'd met this guy in Germany before he talked to him on the phone. He got the instructions, and he did it. It is a form of deep fakes that get used in these business scams. Where it sounds like the CEO. It is not just an email that comes from the CEO's hacked mailbox. It sounds like the CEO in the video, and now we see where it looks like it too. They can't do that live yet, but it's coming. So everybody listening takes a few of just a few minutes a day and start going in changing your account password just the simplest thing you can do it are either you guys using password managers right now. Matt Frankly, No, I'm not. Ken I don't know I like to discount all the advice given to me by Craig Peterson. I have not really no. Okay, right now, go online, sorry, something comes up on my computer say do you want me to save this password? I suppose that's not a password manager, right? You're right, man, because it's your browser giving your password to Google. I trust them. Craig Go to one password dot com right now. The digit one password.com. Check it out. I want you to do this. What does it do? What it does is it ties into your browser, so it can fill out the form for you when that browser is asking you to log in. It provides the latest newest technology that's coming out that's replacing passwords slowly but surely. And it will generate passwords for you to share passwords, multi-word passwords, so one password calm now what I love about it is it works for me. It works for my family, and it works for my business, so it has multiple vaults that you can share. Because here's your next problem. What do I do? In the past, my problem was remembering the password, and once I remember it, then it changes. Craig Yes, you remember one password, and that's the one password. Now you can I have before you go any further corrections? Ken Can I ask one question, though, using a service like that the one password, if you will, what is protecting those institutions from hacking and all of your passwords getting stolen? I mean, how does that not occur at some point when some enterprise with hacker decides that they'd like to have your access to everything you own? Craig Well, one password does not keep any of your passwords unencrypted. And it uses a high level like Pentagon plus level security for all your passwords, so they never leave your computer in what's called cleartext. So there is no way for one password to get Adam last passes the other one to look at Last pass, they have a cheaper version. That's quite good as well. But hopefully, that answers your question. They never get your passwords. They're only on your local computer. You can share them between all of your computers using like iCloud or Dropbox or many other things. But they are always heavily encrypted, which is phenomenal. It is one of the simplest and best things you can do. Because having a complex password that's different on every site number by complex, I don't mean upper-lower digits, special characters, or anything I mean like a 20-30 character long password which LastPass will generate for you so well one password. Having a password like that makes it almost impossible for the bad guys to break into your town. They're not even going to bother while they might be Try, right, but it'll take some more than 100 years to crack your passwords. And they're only stored in your machine, and encrypted, it is easy to use. And with your MacBook Pro that you have can, you can use one password. And when you go to a website, you can say, Okay, give me give him to give that site my login to one password. And with your MacBook Pro, it'll do the fingerprint if you wanted to, instead of you having to type in your one password. There are some helpful integrations, and it's going to work on your smartphones. It's available for Android and Windows as well as Macs and iOS. But guys, you know, this is something you have to do. So I'm going to next week. I'm going to ask you whether or not you had it, and you got it done. Matt So what's the name of this thing again? Craig The one I like best is one password is just the digit one password pa ss w or d dot com Ken Come on, you don't use that one point, to be honest with you. Craig The other one, I like his last pass, you'll find it lastpass.com. But I prefer one password personally. So get it done to change one or two passwords. The way I started doing this years ago when I started using password managers as to when I went to a site to type in my password, I type it in, and I'd immediately go into one password and create a new password for that site. And then, once you've done that, start using two-factor authentication. And one password has that built-in as well. Where it generates a code. Have you seen these little things before where every 30 seconds the code changes, you know? So it'll let you do that, if you o do those two things, you're almost wholly guaranteed never get hacked. It's that simple. Two-factor authentication, one password with a different password for Every site and I only have to remember one password. Ken Yes, exactly. Okay, peace. Matt So Well, I think I'd add that one, check. Ken Anyway, that is your update, ladies gentlemen from Craig Peterson, our tech guru. He joins us every Wednesday at this time to go over what's happening in the world of technology. We appreciate it. As always, Craig and we will talk to you again next week. Craig Gentlemen, take care. Bye-bye. Matt Excellent. All right. Well, why don't we go back into the newsroom? Transcribed by https://otter.ai --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Todd Redmond of the padded baseball cap joins us on Outta The Park. Is Todd keeping track of baseball now that he’d not part of the game. His answer will surprise you. Todd’s thoughts on the opener in baseball are some that he makes exceedingly clear. The guys chat about the differences in prep between being a starter or a reliever. “My computer numbers don’t match up…” Todd’s thoughts on analytics are laid bare. The First Pitch discusses the possibility of The Jaywalk creating a new Auston Matthews T-Shirt. Did Vladimir Guerrero Jr’s first season in the majors live up to the hype. Barry and Matt discuss the various angles of the topic. “Its not his fault, but its also his doing…” - Matt What do the Blue Jays do about the starting pitching in 2020? The OTP boys discuss. Josh Matlow from SeatGiant.ca chimes in. The guys talk about whats going on in the world of tickets. Barry gets sweary on Ask Barry Davis. Why weren’t more precautions taken with regards to Auston Matthews? Doesn’t he know who he is? Off season targets for the Jays is a chatting point.

DING-DING-DING! Let the battle begin! In today's show the guys begin the process of determining the single greatest "land" in all of the Walt Disney World theme parks. 24 lands enter, and after today only 12 will be left standing! Which park is the most successful? Which match-up angers Matt? What is today's crazy Grim Grinning Greatness question? Listen in to find out!Be sure to hurry ba-aaack next Monday as we crown a champion!

It's Minisode 2 baby!!!!!!!!! Episodes 2 is out. We have better microphones! What episode is next (It's Episode 3, MCZX)??? Is DJ Edge really back???? Who the fuck is Matt????? What was with the strange fan mail??? Check out Minisode 2 for more answers!

On episode #16, Matthew and Elysha Dicks talk about finding excellent stories in your everyday life using Matthew's strategy "Homework for Life." Specifically, they discuss how storytellers can sometimes be in the middle of a story and not even know it. Then we listen to Monica Cleveland's story about a long, silent date, followed by commentary and critique, including: Inhabiting your story The B-A-b-C structure of storytelling Preserving surprise via misdirection Silence in storytelling Choosing the appropriate amount of description for a story Elysha and Matt then answer listener questions about storytelling for children and handling stories that risk alienating an audience. Lastly, Matt and Elysha each offer a recommendation.  LINKS Homework for Life: https://bit.ly/2f9ZPne Matthew Dicks's website: http://www.matthewdicks.com Matthew Dicks's YouTube channel: https://www.youtube.com/matthewjohndicks  "Cardboard Knight" -   https://bit.ly/2LOjjZ0 RECOMMENDATIONS Elysha: Everything is Alive (podcast) -  https://www.radiotopia.fm/podcasts/everything-is-alive Matt: What the Heck? (podcast) -  https://apple.co/2PnKoVc  

Roxanne Meadows (@roxmeadows) is the co-founder The Venus Project (@thevenusproject), an ambitious project looking to find alternative solutions to the many problems that confront the world today and ultimately build an experimental city to design the future of humanity. From 1975 to the present, Roxanne has worked with renowned futurist, Jacque Fresco until his death in 2017.The Venus Project offers society a broader spectrum of choices based on the scientific possibilities directed toward a new era of peace and sustainability for all. Through the global Resourced Based Economy, and many other innovative and environmentally friendly technologies directly applied to the social system, The Venus Project plans to dramatically reduce crime, poverty, hunger, homelessness, and many other pressing problems that are common throughout the world today.By training Roxanne is a technical illustrator , architect, model creator and scientist. Since 1985 she has worked on models and designs to improve architectural development in the United States, in addition to numerous films and publications.The Venus Project has been featured in dozens of publications, news outlets and podcasts and Roxanne personally has presented at conferences and seminars in over 25 countries including joint presentation with with Mr Fresco to the United Nations.You can listen right here on iTunesIn our wide-ranging conversation, we cover many things, including: * How we can transition from a world of scarcity to a world of abundance * The possibilities of a post-capitalist world * Why universal basic income is a bandaid rather than a solution to the world's problems * How and why we need to address climate change * Why The Venus Project is re-engineering society to suit modern life * How government perpetuates inequality * Why Roxanne believes in a Resource Based Economy * Where we are headed with urban planning and future of cities * The reason utopia and "too good to be true" are bullshit terms * How the future looks like in a multi-planetary civilization TranscriptProducing this podcast and transcribing the episode takes tons of time and resources. If you support FringeFM and the work we do, please consider making a tax-deductible donation. If you can’t afford to support us, we completely understand as well, but an iTunes review or share on Twitter can go a long way too! Roxanne: Eliminate boundaries and then if people decide to do that, then go into outer space but we have so much to do here first that it's a waste of time and a waste of money at this point in our stage of evolution. I don't know if you've ever heard the saying “We're kind of like cannibals in Cadillacs”. We don't know how to use our technology wisely and it's dangerous ‘cos sure as hell we probably, if we don't already, we'll have nuclear weapons going around in outer space ‘cos we're so infantile.Matt: What is it about science fiction that so captivates us and makes us consider the future? Is it the fact that so few of us live in the future and are focused on the here and now? It's hard to even imagine how things can change. I don't know but I think today's interview really dives into some of these topics. Today we've got Roxanne Meadows on the program. Roxanne’s a co-founder of ‘The Venus Project’.

Katrina Ruth: Ooh. That made a significant improvement, didn't it? Just that little forward tilt. She just needs a little bit of a forward tilt. Who's she? Not me, the tripod. The tripod is a girl, she's a lady. She's a lady who lunches. Somebody just invited me to lunch, I was like, "Ooh, lunch. How fancy." I feel like lunches for really fancy people, is that a true thing or am I making it up? I don't do lunch, who does lunch? Do people even eat lunch? Is that a thing? Who goes to lunch? What's that about? Who goes to lunch, I mean really. If you invite me to a lunch for your birthday, I'm going to be a little bit like, "Really, what's up with that? Dinner, I'll go to dinner." Live, we are live. I'll go to dinner, I will go for the espresso martinis ... I want to get my beach that's on both sides in. Dilemma. I don't care for that spiky spiky behind me. Do you reckon I should move it? Katrina Ruth: You think I could fix up my bloody set ... my fabulous set, before I get on it. You would think that, but if you thought it, you would be wrong. You go to lunch, who goes to lunch? My mind is being blown. You can't just go around going to lunch. I'm going to move this plant here. Oh man, my cushion situation just went out the window. All right. Hello. Just do a little bit of furniture shifting before we begin. I'm kicking it with my foot, I don't like that plant. Plant can fuck right off. With love. With love to wherever it came from. That is much better. Isn't it infinitely better? Do you feel like we need more brightness? Ha. What do you think? I'm just done with the throne right now, sorry, I'm just done with sitting in the throne. Sometimes the queen got to get off the motherfucking throne. Hello from Darwin. Why have I still in my whole life not been to Darwin? Okay that's it. Katrina Ruth: Who wants to do an amazing, amazing, kick ass entrepreneur retreat in Darwin? In a very fabulous high end location. Why are all my cushions falling off? As fast as I pick them up, they're falling off. What's happening? And why am I a little bit out of breath? Did something exciting happen to me? Not really. Something exciting is always about to happen, it's probably going to happen right now on this live stream. Okay yes, you guys are in. Oh my god I'm not even joking, I'm announcing it officially ... okay North Carolina, what are you going to offer me there? Is there good grits there, because I'll consider it. But they've got to be a lot of chicken, a lot of meat, a lot of protein. Darwin for sure we can get some really good meat. Right. Is there Vegemite on my face, because I was just eating quite a lot of it straight out of the jar, mushed with avocado and toast. So this is my studio, usually my throne is right there. I pushed it out of the way. Fuck you throne for now. Katrina Ruth: Okay, I'm announcing it officially, we're doing a very high end retreat in Darwin. I know for sure there's some fancy places in Darwin. Everyone send a love heart shout to Tina because she's just created that. Because she said, "Hi from Darwin," and I suddenly was like, "Oh my god, that's it. I've always wanted to go to Darwin and I've just never gotten around to it." And I have looked up those places and I know there's some really cool places you can go and do a retreat at, for sure, right? Tina's going to tell us what they are. We'll figure it out, we'll figure it out. I'm doing it, 10 women. How much will it be, how much will it be? Let's work it out right now. What am I talking about? Magic and power, we'll get to that in a moment. Let's do this retreat, this is the best way to do it or I'll just forget. So let's do this retreat, what month are we up to now? Katrina Ruth: We're going to do it in ... is it ... I was going to say will it be too hot in August, but then I remembered we're in Australia not America. August must be a pretty good month for Darwin, because it's not going to be crazy fucking hot, right? But it will still be hot enough. Cannes? I don't know about Cannes. I've been there already, sorry. So I think we should do it end of August, let's do it late August. Let's figure this out right now. I didn't even know I was going to launch a retreat, this is fucking amazing. I've never just created an offer on a live stream and then launched it. Who would not want to come to an incredible retreat in Darwin and we can do many nature-y things. How long should it go for? Vote. Four days? Four nights and three days? How long? We're going to do it, that's July right? We're going through the diary. And I'll do the same retreat in America, don't worry. So put your votes in for which city it should be in. Katrina Ruth: We're going to do it at the end of August, from Thursday August 30th, Mim can you write this down so that I don't forget about my own retreat? Yeah, four days. We're going to arrive on Thursday 30th of August, 31st, 1st is two, and we'll go through to the Monday. Now how much will it be? I don't know, should I include accomodation or not? I can really start putting up prices when I don't know if I'm putting out accommodations. I've been to Austin Texas many times. It's amazing, amazing. I love Texas. I do like Texas a lot. I have multiple reasons for liking Texas. But I love Austin. All right, well I've been to Dallas a lot, a lot, that's for sure. And I do like it there too a lot. A lot, a lot. Okay you guys are signing me up for a Texas retreat as well, are you? All right, well maybe. We'll see. I got to admit that my reasons for going to Texas are shortly about to be diminished. So what else was I saying? Katrina Ruth: I'm trying to decide should I give you a price right now for the retreat, but the only thing is I don't know how much, if I'm going to include accommodations or not. I've got to include accommodation. I think it's going to have to be a fabulous Airbnb where we can all stay. Do you think there is a fabulous Airbnb where we can all stay there? I don't even know what we're going to do on this retreat, but we will do everything. It's going to be a soul shifting, money making retreat. Soul shifts and money making. Message me now ... not now, pay attention here right now, message me on my personal Facebook if you want to come to the Darwin retreat. It's going to be full luxury and full stripping you back to the core. It'll be a hustle house, mixed with sausage, chips, and cellular ... cellular shifts and money making mixed with lots of martini and fun time, mixed with definitely full on adventure shit. Which I don't know what it's going to be yet, but you can't go around [inaudible 00:07:23] Darwin without doing crazy adventures and nature stuff. Katrina Ruth: Of course there's going to be a wine cellar ... yeah, we're going to do an Airbnb, we're not doing a hotel-y place. We'll get a chef, you know we'll get people to do things for us, and we will do a lot of high end lux stuff. We will rip your soul out, it will be high end with soul ripping. What else would you desire or want? Nothing. And we're definitely going to be getting into some full on nature shit of some kind. I'm really excited. It'll probably be 10 places max. I don't know how many people you can get into an Airbnb but I feel like 10's a good number anyway for me energetically. We're going to go to the water field, Tina's announcing it. Waterfalls. Message me about it and I'll sort it out over the next several days. How exciting. I'm so excited. I've been wanting to do some kind of like smack down boot camp slash hustle house, slash soc definitely running with the soc ... ooh, ooh, ohh, how have I never seen that hashtag before? Katrina Ruth: Lisa says she loves a good soul fuck. Fuck me. Fuck my soul please. Oh my god. Can I just quickly message that to somebody before we continue? Oh wait. I'll save it for later. Please fuck my soul, wait you already did. Okay so anyway, a little distracted, because I've known for ages that I so want to do a retreat and I couldn't ... oh my goodness this speaks to everything we're here to talk about. You know how fucking powerful and magical you are. That is a long ass name. Joelyn Rose McKayla Jane Longbow. Is that one person or have you got multiple profiles going on there? What's happening? Yes, well I'm going to take it and PM it to someone privately Lisa. Anyway, so anyway, I'm now thinking about that. I've really wanted to do a retreat for ages, a wine coach? I don't need a fucking wine coach. What do you mean a wine coach? I'm totally fine without a wine coach for choosing wine. Do you mean a couch? I don't understand what a wine couch is either though. And I just didn't have the idea coming forth from me. One name. Amazing. Katrina Ruth: Now I feel like I have name scarcity, my name's too short. I still have to get around to finalising what my next name is going to be. My new name. No that's right, I remember what it is. I'm changing my surname to Show. I'm legitimately, legally going to do this. And everybody can get fucked if they think it's kind of stupid. But I'm going to change my name to The Katrina Ruth Show. I don't know if you're allowed to legally change your name to The in Australia, but we'll see. But you can ... but I can definitely change my last name to Show. So my actually name will be Katrina Ruth Show. And then Facebook can suck it about how I'm not allowed to change my page name to the Katrina Ruth Show, because they were like, "Where's the show?" And I'm like, "Bitches please. This is the motherfucking show." Seriously. So then if it's my legal name? Just amazing. I'm just amazed at my own amazingness right now. I'm very impressed with myself. This cushion is scratching my back up. I'm exfoliating my back right now with these sequins. Katrina Ruth: And where did my other motherfucking cushion go? Did that purple cushion escape so far that I can't even see it? It's behind me. Okay. You've got to have a little bit of crazy in your life. People will be like, that's too far, changing your name to Show. No they wouldn't, you guys wouldn't, but normal people would. Well what's even the point of life if you can't muck around and be silly and have fun and shenanigans? We are going to have so much shananiganary on this Darwin retreat. I'm so excited that I'm doing a retreat in Darwin, I can't believe I didn't know that. I can't believe that the divine forces just aligned themselves together right now. I've been putting off organising a retreat in Australia for so long, because I'm like fuck the Gold Coast. Okay, this is the Gold Coast and it's quite beautiful and I have an amazing view here and I have a huge double story apartment here where technically I could run a fucking retreat here ... but I just didn't feel it, I didn't feel it, I didn't feel it. Katrina Ruth: And then the Darwinism came through within the whole Darwinism bit, but definitely the Darwin bit. We're going to have the best time ever. I'm going to bring my sister Jess up. Somebody tell her. Maybe I should rope in some of my friends. Maybe I should bring some of my badass friends. We're going it on Thursday August 30th. We just co-launched it right here on this live stream Helen. People in America, you would totally come from America to a retreat in Darwin. It'll be fucking amazing. Who of my friends would you want to see at this retreat? Put your votes in and we'll see if we can persuade them. And then I've got to do the retreat somewhere in America that's like ... For those of you who don't know where Darwin is, it's in the desert, it's the red fucking centre, it's where Uluru is slash Ayers rock, whatever it's being called now. I'm sorry I'm not up to speed. That's probably very politically incorrect. And you know, the crockadoo and there are very many scary beasties, that probably the Americans will all be scared of. Katrina Ruth: That's where the real dangerous things are I suppose, no it could be anywhere, it could be right here on this chair. And then yeah, yeah. Sedona I've been too, I feel like Sedona's too obvious, because every motherfucker does Sedona. Do you know what I mean? What's the west coast, tell me more about that. Does that mean the side where New York is? Is that what you mean by west coast? I do know that, but you have to be more specific. You're thinking Ellis Springs with the Uluru. Okay you're right, I don't know anything about geography, but we could travel. We could take a day trip. It's in the same state. It's not even a state, it's not even a state, it's a fricken territory. You getting me distracted. So I want to do it somewhere that's super cool and outdoorsy. Maybe in like a mountainous part of California, what do you think about that? All right, we'll figure it out. Leanna Francisco, that's a fabulous name. Maybe my surname should be Francisco, except it's going to be Show. West coast is California. Okay I know nothing about geography. Katrina Ruth: East coast ... ah, yeah, that's why they call it Eastern Standard time for the New York time. I'm not dumb, because clearly I've built a multi-seven figure business online, and by the way I'm a mass genius. Yosemite is amazing, I've been there, I got snowed in in an RV. Oregon, I've never been there. So clearly I have some wit and intelligence about me, but don't ask me things about geography, I get very fucking confused. And the other thing that I really can never figure out ... What? Who's ringing my doorbell right now? What's happening? Is that my sister turning up 26 minutes early? Inappropriate. I don't mind really, but I hate to be interrupted on a live stream. What's going on? Let's tell her off. You're early, I'm on a live stream. No it's fine, I was being a smart ass so that the livestream people laughed at me. Okay she made a funny face, I don't think she thought it was funny. She was like, "Oh, sorry." All right, don't worry. Anyway, we'll tell her about the Darwin retreat. There we go, I cracked the door for her. Katrina Ruth: Hey would you like a tour? This is lounge room, look how boring it looks I need some ... There's supposed to be a big picture behind that wall, it fell down. Here's another balcony for you, it's a bit misty today. Kitchen, and there's a whole upstairs. Massive kitchen. Here's my studio where we were. See this long ass picture on the wall was supposed to be behind that other couch. And there's my daughter's playroom. This is a little girl's heaven in here. It's supposed to be a study but she commandeered it. I like her style. There's the throne, its sorry ass is now sitting in the corner. Okay so it's been established, we're doing a Darwin retreat, Darwin is not Alice Springs. Katrina does not know east coast from west coast but she does know how to make money online. So you can all forgive her and you can all listen. And now I'm apparently talking about myself in the third person from now on. Did you know, did you know, before I get distracted by magickery and shenaniganary, did you hear the Empress is open? Katrina Ruth: Mim, give them some Empress details. But this is only for the people who know that they're like so bored as fuck with themselves for not showing up fully. And really that part of the reason for that is that you're actually not here just to be a frigging coach. You can coach all day long, but it's not who you're really here for. How you're really here. Why you're really here. Who you're really here to be, I'll get there eventually. It's to be an empress at the helm of the empire. Commanding the minions to do things. Okay that sounds really bad, but tell me you don't like the sound of it. And if you don't, don't apply, simple. Empress. It's time for some empresses to step into their empressness. Epressness. Empressory. Empressory. What does it say here on this comment. This is some damn compelling copy if I do say so myself. This came out of me like a woosh, like a woosh of magic and power. I was on a plane on the way to Bali, so much badassery comes out when I'm on Bali. Katrina Ruth: Ask valet guys to let you up or buzz again if they say no. The live stream people need to see you now. She said the buzzer didn't work. They are waiting. I have something to tell you. I'm just messaging her on what's up. All right. That stupid buzzer. My buzzer of my apartment, it's very snooty. It's very hoity-toity about who it will let in and not let in. It basically never lets Kelly Renee in. I think it started letting Kelly Renee in now, it will just let in whoever it likes. It usually lets Matt in, he should be here in not too long. My videographer. And it just basically selects who it wants in. Shogun ninjas. Yeah they are ninjas, they're actually ninjas. I guess I was referring to my children as the minions. You can't have them. But really ninjas, that's exactly right Carla. Who doesn't want ninjas. Let me tell you about Empress, I'm going to read it to you. It's such a kick in the ass read. It really is. It will reach into your soul. Hang on. Okay, no that was my blog. I almost accidentally read you my whole blog. Katrina Ruth: You should go read that, that is an ass kicking and a half. Empress, claim your rightful place now. Ready to play into the camera, give them a show. Turn the dial up and become a motherfucking star. Empress. Claim your rightful place now. Four weeks, one on one, with Katrina Ruth, excuse me, legal name, The Katrina Ruth Show ... for women unapologetically born for more. Jessa says ha, ha, okay. She'll be here shortly. This is what is missing ... listen to this, let it speak to your soul. I'm going to sermonise to you now. Sermonise. This is what is missing, you, you're a queen. Okay should be on the throne. But I'm just over the throne right now. You're a queen, a leader, a bad ass, we know this. You were born for it and it shines out of every pore of you, but more than that, you're a motherfucking empress. If you know that's true, shower me with love hearts now. Claim your place as an empress. Katrina Ruth: You're a motherfucking empress gorgeous, you've always known this and let's get real now. It might sting a little. This whole little game you're playing of, "I'm a coach, and teach this or that, or the other thing. Join my programme, sign up for my stuff, I'll teach you how. And I'll show you the process and how it can help you." Well it sounds pretty fucked up to me. Jessa is laughing at me in the background. I'm just taking off the stepford-preneurs. We'll bring her on shortly. You're going to have to say something amusing or she refuses to get on. She's very much the diva. It might sting a little. Oh I said that bit already. Okay this little game you're playing. Okay it was never going to cut it, was it now? No. Oh that hurt my boob. I flung my hand ... it keeps happening to me, I did it on a live stream with Patrick yesterday, I was like, "Hug. Ow." This left one is stuffed up, it doesn't want to be stretched too far. It's very juicy though. Katrina Ruth: It was never going to ... this is my sales video by the way, sales video. If we could chop it out and put it on a sale page, it would be as appropriate as fuck. It was never going to cut it now was it? No. This is not new information for you, der. You look around at all the things you tell yourself you have to do each day. The way you think you got to show up, sell, prove your worth, get people to want to learn from you, and therefore pay you ... why did I not think of putting this on a scripty thing on an iPad behind the tripod and I could have just read it and you would have thought I'm a magician. So well versed in my own copy, I am a magician. We'll talk about that in a moment. Magic and power, it's coming. I think I'm doing a good demo of it. What am I up to here? The way ... I did that bit. Katrina Ruth: The way, I'll do it again. The way you think you got to show up, sell, prove your worth, get people to want to learn from you, and therefore pay you, and what you don't see is that ... listen to this bit, write this shit down. Sit up fucking straight and pay attention Deneen and everybody else as well. You probably were already sitting up, since you just said that you're glad you didn't fall asleep ... the reason you were always meant to be paid ... Damn highly, I might add, is for people to be in your presence. In your aura. There's nobody laughing at me behind the tripod. So I can't be doing any live streams in public anymore, they've gone next, next level. To be in your aura. Is it true or is it true? To soak up the energy and the essence of you. Ode d'tea tree deodorant. Tea tree oil deodorant. And Chanel. To be lifted up and elevated to where they need to be, and into the action which automatically just goes with it, because of the way that you show up and shine. Katrina Ruth: This has nothing to do with what you teach. It's not a motherfucking strategy. I am giving you sales genius to read right now. Genius to read, so word, write it down. And you can break down the components of it all you like, but really it's a vibration thing. Okay this is where you know if empress is for you or not, because you've either got it or you don't. I can't give you that shit, I can't make you a motherfucking star, you already are the damn star and maybe you just need a little bit of soul alignment and adjusting and ass kicking. It's a vibration thing, you either got or you don't. If you got it, why are you not flaunting it? And you, well you have always had it, haven't you? You who knows who you are. Okay there's definitely some Vegemite with avocado and vegetables coming up right now. Have some coffee. All right. You always had it, haven't you? You've always been that person who shines so, full stop. Fucking full stop. Bright full stop. Katrina Ruth: Who sees the world in a particular way in which others do not, who has lived their life, that came out weird ... in a certain way in which others do not, who has quite literally trained for this shit. Since you were a young girl, as far back as you can remember, no need to pretend otherwise. You knew you were born for more. You looked around, I feel like Dr. Deuce now ... As though in a daze. Not quite understanding what everybody else was on about, so boring, or why they cared so much. So lame. And just kind of sort of always fucking realising, "Well. This is not where I am going to be anyway." Yes? Yes. "These are not my people. This is not my path. This is not the world I will operate in." It is as though your soul always knew, since before time even began, that you came from different stock. My god I'm a copywriting genius. Somebody should pay me for this shit, except I wouldn't do it for any money in the world, I'd do it for the fun. Katrina Ruth: For the fun and for the flow. I tell you how to write that shit out too. You were born into the wrong world, you had to spend time there for perhaps for learning, or growth, or just the gathering of patience, but it was always clear that one day ... Okay this sounds mean ... just as with an orphan, who dreams she is really born of royalty, reality, royalty? Same thing. Your real life would come for you. What you didn't realise, what you were perhaps never told ... and why would you be, because who would tell you back then, or even know ... but I'm telling you now. What you must now take ownership of, is that the life you've been waiting for this whole time, and the you who you've always known you must step into, it was never going to come for you at all. You have to step up for it. All right. When you're ... oh my goodness I want to stop but there's just a little bit more I've got to read, and then I've got some things to say. I'm getting fired up right now. Katrina Ruth: Now here we are. You show up online every day doing the do. Valiantly seeking to demonstrate why you are better coach, or even the best ... When actually you are not a motherfucking coach at all. And quite frankly the whole thing faintly sickens you, because when all is said and done and if you dare to admit it, you're just so much more than that. That's all. It's the way it's always been. You just didn't know you had to own it is all. And now, well you wonder why you struggle to break that next income level. You wonder why so many of the things you set out to do exhaust you, and you either don't do them ... and continually beat up on yourself for it ... give me a comment if read the [inaudible 00:25:29] of this ... or you do them and you resent every fucking second of it. You wonder what is wrong with you. Why you can't just get your shit done. Why you don't seem to think or feel like the other coaches. Katrina Ruth: And why it doesn't feel like flow yet when the whole damn point supposed to that you just get to wake up each day, follow your heart, create your art, do what you can't not. And you know that yes, it actually motherfucking was. So why does it not feel that yet, why is it that even when you're claiming flow and ease there is this constant fucking niggle there? Why? Why? Talking directly to you, [inaudible 00:26:04]. This constant fucking niggle there, I knew exactly why that niggle's there. I lost the word niggle on my screen right now though. It's a dilemma. Ah, this missing piece, this emptiness, this frustration, this won't you all fuck off and leave me alone energy. Yes, you should put a queenie emoji in if you know that this is you. Isn't it obvious? Don't you see? Haven't you always fucking known? You're not a coach. You're not an online business owner. You're not even actually an entrepreneur. Not if there's a period after it, anyway. Entrepreneur period? No. Entrepreneur amongst many other fabulous things. Yes. You can do all these things. Be all these things. Katrina Ruth: And indeed always will ... however, what you are, who you are, how it's always been, and why the whole damn thing is not in fact flowing as you know it could and should be, is because you are an empress baby. Lucky I didn't do this on the beach. Born for more. Born for exceptional. Born for extraordinary and not of this world. And you tell yourself how outrageous it is, to think so highly of you, to expect so much, to feel that really if the world were at rights with itself you would be in charge. Me, I'd be in charge. Just to be clear. You might feel the same way, but really it's me. We all know that. I don't mind for you, but it's really me.but you might think that you created a manifested me, but really it was me. But think whatever you like. You would be in charge. To know that you know, that you know, that people really need to shut the fuck up and listen to you. Katrina Ruth: And that actually you should always and only get to do what you want, have what you want, with the click of your fingers and the blink of your eyes and totally as you imagined it. And that while we're on it, people should motherfucking you pay just to be in your presence. Am I right or am I right. Give me an Amen if I'm right. You can do it via Amen, A-M-E-N period. With or without the period, or love heart shower, or little cat emojis. Whatever works for you. You tell yourself it's too much and crazy when in actual fact you know, and you've always known she says ... with a shrug of her shoulders and a what do you want me to do about it look ... this is just how it is. Which I suppose begs the question, when in actual fact do you think that you might start own the fact that this is how it is? Hmm? Hmm. I like that Amen Katherine, nicely done. How about ... Question, How about right fucking now? Empress, caps lock on, claim your rightful place, now. Katrina Ruth: Four weeks one on one with Katrina Ruth ... excuse me, The Katrina Ruth Show, legal name ... for women unapologetically born for more. Jess apply to have my changed to The Katrina Ruth Show. Go into the Queensland name changing register. I'm changing my surname to Show. And the first name's going to be The Katrina. And I'm not joking, just for laughs, straight no shenanigans. Jessa: Is it a space or two words? Katrina Ruth: Space. My first name is going to be The Katrina. And my middle name will be Ruth and my surname is Show. Jessa: I think it can be done. Katrina Ruth: Yes. She's doing it now. Ninjas, they're everywhere. Everywhere. What are we up to? Four weeks one on one with The Katrina Ruth Show for women unapologetically born for me. Empress energy and vibrations. Katherine's changing her last name to Empress, all in. Empress expectations and demands. With a humble, grateful attitude. Empress environment, every part of it. Empress empire, the whole shebang. Empress copy, it's a free bonus. You can have it when you come to the Darwin retreat. Empress motherfucking everything ... the way it was always supposed to be. It is time to stop playing so coy, pretending you want for so little and telling yourself a story. I'm channelling the version of me where I do my branding videos with Chris Collins in LA where I just turn it on ... I'm turning it on. Well I did write my blog this morning, Turn It On. It's time to stop playing so coy, I'll say it again. Pretending you want for so little and telling yourself a story. Katrina Ruth: That you're here to build a business online, make some money, be one of the fucking pack, when the only truth is always ... You were born to run the world. Beyonce as fuck. Run this thing. Empress initiation has begun. Your rightful place is waiting. This is one on one with me, the likes of which has never been done before ... Well actually it was done the first time that I ran Empress. But this is the second time. And that was fucking amazing and oh my holy Vegemite, wait till you see the feedback from that. I will share the testimonials. Whatever, it matters whether it's speaking to your soul or not, but still I will. It will take your breath away. It will shake you to the core. It will cause you to question everything you're doing right now ... Let's be honest, you already are. Katrina Ruth: What am I up to, I keep losing my place. And it will show you unapologetically why you feel so damn empty inside when you're supposedly doing everything you're meant to be doing. How can you feel what you're mean to feel, when it was always supposed to be about, and what it was always supposed to be about, when you haven't even actually begun on the life you really came here to build. There's a reason you feel like so much is missing, and here is what it is ... The thing you've been missing is being the real fucking you. Empress gorgeous, me and you. Claim your rightful place and everything which goes with it. When? Life is now. Time to be the motherfucking show. Private message me on my personal Katrina Ruth page for details. Goddamn it, I just made an entire sales video. Ash will be thrilled. That was quite a bit of shenanaginary that injected itself into the sales video. And do you know what else I did? I launched an entire retreat in Darwin. And you're coming as well by the way Jess. Jessa: Oh sweet. Katrina Ruth: Yep. That just happened on the live stream. Somebody said that they're there from Darwin and next thing we were planning an Airbnb of higher vibration [inaudible 00:32:05] in Darwin. It's going to be August 30th. Can you come? Jessa: Yes. Katrina Ruth: Would you like to go on the live stream? Do you have anything to say to people? She's thinking about it. she's considering it. Jessa: I don't have my ninja costume ready though. Katrina Ruth: You look amazing. Jessa: Well that's true. Katrina Ruth: Well that's true, it's obvious she says. She like, why do you even say such a silly thing. I don't know do we need to get another chair? Are we going to pull this chair over? Who wants Jess to appear on the live stream? Jess is the ... What are you even? She's the business manager, she's the mistress of the Millionaire Mastermind ... are you the mistress? The mother hen? Jessa: Someone said I was the sensei. Katrina Ruth: She's the sensei. Oh wise, one. Oh wise one. Jessa: Wise sensei. Katrina Ruth: Oh wise one, would you like to join me on my live stream wise one? Jessa: Yes, I feel [crosstalk 00:32:55] capes back here, I feel like [crosstalk 00:32:59]. Katrina Ruth: Put a cape on if you must, capes will make you look like Dracula, they're atrocious. Jess has never been on a live stream with me. Jessa: No. Katrina Ruth: Everybody's giving you a lot of love heart showers. You need 45 cushions. Don't appear without 45 cushions. You got to go get all the cushions. Jessa: [inaudible 00:33:18] yeah. Katrina Ruth: Because you'll feel like a little, so you'll feel like a little minion sitting down on that chair. Let me get you another purple cushion. Hold yourself tight right wherever you are. Don't hold yourself in a rude way, that's not what I meant by hold yourself tight. Well you can if you want. All right. You want to have one of them behind you. You want to sit on two cushions or maybe one, depends on how you feel. Perch, perch on the cushions. Jessa: She's going to have the lackeys now push apply cushions. Katrina Ruth: There we go, there's mini cushions. Jessa: I feel like there's too many cushions. Katrina Ruth: There's no such thing as too many cushions. Look at the side boob, would you? It's quite incredible. Okay somebody said ... one of my male friends said to me yesterday, why have I not sent him a photo of my breasts yet. And I was [inaudible 00:34:06]. That's not something I was planning to do. He was like, "Oh I just feel like whenever girls get their boobs done, they always want to show everyone." I'm like, "Well that's true, they do look amazing," but I'm trying stay within the realms of what's appropriate and not send before and after photos as requested to all my male friends. Jessa: I think it is now time to get you some of those Lady GaGa nipple [crosstalk 00:34:28]. Katrina Ruth: I'm not wearing nipple tassels. This woman is- Jessa: No tassels. Katrina Ruth: If someone is insisting in dressing me in bizarre things- Jessa: Sequined stickers. Katrina Ruth: Here she comes, give her a warm welcome. My sister Jessa, mistress, sensei, the ... What the fuck? Jessa: Den master? That was naughty. Katrina Ruth: Hold on, I didn't sign off on den master. Didn't we say ringleader? Jessa: Oh yeah, ringleader was one. Katrina Ruth: Really? Jessa: I like ringleader. Katrina Ruth: Let's have a vote, look at all the love that you're getting. You might speak to Jessa in a lot of my groups. And in fact we're going to do some filming today, that's why she's popped around. We're going to film a welcome video for the Millionaire Mastermind. Jessa: Yeah. Katrina Ruth: And you're going to get to know Jessa quite well in Millionaire Mastermind. But have you been on a live stream ... You might have done a live into High Vibe or something. Jessa: Yeah, I've done a live into High Vibe, I forced [inaudible 00:35:21] to do a live once. [crosstalk 00:35:24] Katrina Ruth: That's different, that's not you. You can't just say I forced someone- Jessa: Oh, well I was on it. Katrina Ruth: Oh you were in it. Jessa: Yeah. Katrina Ruth: Madam Lash. Jessa: Ooh, that's ... Katrina Ruth: It's not a sex programme, it seems to be going- Jessa: Yeah. Katrina Ruth: ... but I have helped many people manifest amazing sex of life, it's an [inaudible 00:35:39] thing that I'm doing. I'm okay with it, I'll go with it. Mistress- Jessa: How does the lash play into place? Because I'll lash people. Well, yes. I did buy multiple whipping props for [crosstalk 00:35:57]. Katrina Ruth: If you see me holding weird ass props in my live streams, I don't mean like a normal sceptre, like obviously a queen would ... but if you see me pick up like riding crop- Jessa: See these? These were bought because they are ninja swords. And you have ninjas around you all the time. Katrina Ruth: Then she's like, "Do you want some nipple tassels?" Tina says gorgeous, the colour. Tina's the one who initiated the Darwin retreat because she said she was in Darwin. And somehow we all co-launched a retreat together. Jessa also made me this Chanel hip flask. She made it. Jessa: Well, I designated a ninja to make it. Katrina Ruth: She outsourced it. Like an official ninja does. Jessa: Yes. Katrina Ruth: But she oversaw it, she oversaw the design of it. Jessa: I feel like we should write to Chanel and say, "Excuse me-" Katrina Ruth: I don't know why the fuck you got me a key as a prop, what is this supposed to do. Jessa: Oh it was relevant to something at the time and now it's irrelevant. Katrina Ruth: I feel like you had this key in my props for ages, I'm like, "But why? What is it the key for?" Is it for the door where all the dead wives of Bluebeard are? Jessa: Who is Bluebeard? Is he a pirate? Katrina Ruth: No, Bluebeard's the one who kills all his wives. It's actually ... Bluebeard is representative of the darkness of your psyche. Jessa: Or, it could be that you hold the key to everything. And that's why people follow you. Katrina Ruth: That's fucking obvious, nobody needed to say that. Jessa: Excuse me. [crosstalk 00:37:18] Katrina Ruth: Bluebeard, this is a great story. Bluebeard ... who knows the story of Bluebeard? Key to a kick ass life. Bluebeard gets his wives, he seduces them, and even though he has a blue beard which is clearly something to do with [crosstalk 00:37:34]- Jessa: Who knows? Katrina Ruth: ... and then he tells them that they can have the run of the whole castle and the whole house, and do whatever they like, but they must not go into this one room. And he gives them the keys with all the keys on it. And then he leaves. And so in the story the younger sister had her older sister there. The younger sister being seduced by Bluebeard even though it was scary. So she was going to marry him. And then her sisters and her all, "Let's look inside the room." And then they opened and it was all the dead bodies of all his previous wives. But then the room door lock started to bleed and bleed and bleed, and they couldn't wipe the blood off them, not even with horsehair- Jessa: Super random story. Is this some sort of twisted [crosstalk 00:38:15] Katrina Ruth: No, this is very- Jessa: This demonic story you found online. Katrina Ruth: Shush. This is very relevant. Sneaky, I'll joust with you right now. Jessa: I don't know, I'm a ninja. Katrina Ruth: So just on a side note, if you see me being really silly on live stream, or being an idiot it likely comes about from how my siblings and I behave normally all the time anyway. Jessa: Yes, we're always jousting. Katrina Ruth: Always jousting. All four of us, it's just complete idiots. And then the partners just leave the room. Jessa: We don't have have cutlery, we just take things with our jousting sticks. Stab them up and eat them like skewers. Katrina Ruth: I think I just snotted snot. And we do, we end up in hysterics. And then all the partners would always just be like- Jessa: Yeah. Katrina Ruth: ... and they will retire the lounge. Jessa: It's like they're coming to this new dimension they don't know. Yeah. Katrina Ruth: Because our parents get involved as well, they're just as weird. So then it's all six of us. So if you come around to my mum and dad's house, or you come hang out with me and my siblings, you're going to have to be as weird as fuck, or you're just not going to be able to keep up. Jessa: Yeah, you'll leave a little bit shell shocked otherwise. Katrina Ruth: It'll be soul shifting, with or without the money making. Yes, you may need some therapy and some actual healing after the result of that. Anyway. So Bluebeard, so then the blood just keeps coming out and she can't wipe the blood off her, which means that he's coming back and she knows that he's going to know that he went into the room. Jessa: That they went into the room. Katrina Ruth: Yes? Question. Jessa: But if they ... Do I get the key or the sceptre. Katrina Ruth: The microphone. Jessa: Oh. Katrina Ruth: Where is the motherfucking microphone? The kids took it. Jessa: Let me do this, question. Katrina Ruth: No I don't want that. I don't like that. All right, question. Jessa: Question, okay. So if he's got all bodies of his dead wives in there anyway, they're going to die anyway whether they look in the room or not. So you- Katrina Ruth: Exactly right. Jessa: ... always look in the room. Katrina Ruth: Exactly right. Exactly right. Are we invited to your parent's house or what? Well you can come here and we'll bring them to you. Jessa: They'll be a [crosstalk 00:40:40]. Katrina Ruth: My mother doesn't care for feet on her floors. You're not allowed into mum and dad's house unless you manage to not walk on the floor. Jessa: You have to tiptoe on your hands. Katrina Ruth: No floor, there's no floor there. You can't walk on the floor. But we could bring them here. And anyway, that was an excellent point that you raised. You're right, he was going to kill her anyway, but she discovered it. And then she's obviously terrified of him, that he's going to find out- Jessa: She's got her sister there, just fucking kill that guy. Katrina Ruth: I'm getting to the beard, calm your horses. Or your tits, whichever one. Calm your tits. So anyway, and that what happens is he comes back, so she tries to hide it from him, she's just wiping blood up, blood everywhere, it doesn't come off, it won't come off. She's using horse hair to scrub the key, the key is covered in blood ... I don't know why you gave me such a terrible prop to like prompt such a horrible story. Jessa: Because. Katrina Ruth: It's an important story though. And then, and then- Jessa: That's why I got the key. Katrina Ruth: ... well he discovers that she's been in there and he's furious and the monster is revealed. And she thought he was ... Stop trying to not laugh, just let it out and admit that I'm hilarious. So then the monster is revealed, and she thought he was loving, even though he did have a blue beard, which is always as suspicious sign on a gentleman. Jessa: Very suspicious. Katrina Ruth: I wouldn't be getting involved with any men with blue beards. Unless of course they were from Byron Bay- Jessa: And unless- Katrina Ruth: ... and they had some gluten free chocolate, white chocolate and [crosstalk 00:42:17]- Jessa: Johnny Depp. Katrina Ruth: Brownies. Jessa: Johnny Depp died his beard for you. Katrina Ruth: Johnny Depp, really? We can do better than that. Jessa: What if Bradley Cooper dyed- Katrina Ruth: Exactly. Jessa: ... his beard blue. Katrina Ruth: Exactly what I'm going for. Exactly. Jessa: You would be like mm-hmm (affirmative), smurf, yeah. Katrina Ruth: Smurf-alicious. Jessa: Smurf-alicious. Blue. Katrina Ruth: Hm. Back on track. Fucking focus. So anyway, then he's outraged and he's going to kill her and he tells her. And so she pleads with him for a moment to prepare her spiritual affairs. Because she's smart enough to know that she doesn't know how to escape right now but that she needs that little moment of time. And so she goes to the high tower and she says, "Sisters, sisters, can you see our brothers?" And they say, "No." And she says, "Sisters, sisters, can you see our brothers?" And they say, "I can see like a tiny, powdery speck on the horizon." And she says, "Sisters, sisters, can you see our brothers?" And they say "Yes, our brothers are coming." And then the brothers come and they kill him. And now I'll tell you the meaning of the story. Are you ready? Jessa: Do tell. Katrina Ruth: [crosstalk 00:43:23]. It's the motherfucking psyche. It's the darkness that exists in all of us as women, the dark and the wild and the raw and the scary. And it's that darkness inside of you which can ... If you don't know how to dance with it, actually consume you and take your life from you. And how mean women, all women, or all girls growing up, really you can try to do what you want to try and ... Did Matt just knock on the door? Jessa: Maybe. Katrina Ruth: Can you go check? Jessa: Yep. Katrina Ruth: Crack the door open anyway, because he'll be here any minute. You can do what you want to try and protect your daughters and protect the younger generation from making mistakes and doing silly shit that maybe going to hurt them or land them in trouble, but they're going to go it because they don't recognise the danger in the Bluebeard. They don't recognise you know the need to understand and be consciously in control of the darkness of the psyche. And so they allow the psyche to take them and maybe some of them get lost fully in the psyche and they're gone and they're killed and then put behind the door. Hello Matt. Matt: Hello. Katrina Ruth: You can film any time. I don't know what's happening right now. And so, did you hear that? So you try all you like to protect your daughters ... gosh your daughter's going to be protecting other people, that's for sure. She is terrifying. And extraordinary beautiful as well. Which is a really scary combination. Jessa: She deviates from sweet and scary. Katrina Ruth: She lifts dining tables over her heads ... her head. Jessa: Her heads. Katrina Ruth: What was the other random thing she did. Jessa: That makes her sound more scary. And she insists on keeping eating chilli sauce. Katrina Ruth: She eats Tabasco. She drinks it from the bottle. She's two. Two. Two. We're out the other night and we get a photo of her just hoisting the dining table up over her head. And she drinks motherfucking Tabasco sauce. And I'm not even kidding. Jessa: [crosstalk 00:45:29] her three and a half year old brother- Katrina Ruth: And she's two years old. She's terrifying. Jessa: ... to help her out with the dining table. Katrina Ruth: As a ninja. Jessa: Yeah. But she initiated. Katrina Ruth: That girl's scary. Anyway. Anyway. Anyway. It's the darkness of the psyche. So you can try to protect your daughter's all you like from making silly mistakes, or the younger generation. They're going to do whatever the fuck they want. You can tell them all you like about the bluebeard, about the darkness, about the places to not go or look or they're just going to do what they want anyway. They're going to have their own experience. And hopefully they then catch it in time. And so when she's yelling for her sisters, when she's locked in the tower, you know she realised in time that he was going to kill her, so she asked for a reprieve to go to the tower to have a moment to collect her spiritual affairs. So she's realised that oh, maybe this is not safe and maybe her older sisters were already wiser and knew that. So then in that time, she's yelling, "Can you see our brothers? Can you see our brothers?" And they can't see them, because basically it represents that she doesn't have the knowledge or the wisdom in her psyche to know how to deal with her situation yet- Jessa: So she's calling it out? Katrina Ruth: Yeah, but it does exist in there, it exists in there. So then she asks again, "Sisters, sisters can you see our brothers?" And then they're like, "Well we can't see anything, but there's a little dust on the horizon," and it's like the knowledge is coming. The ability to deal with this stuff is coming. Females need to embrace the darkness as well as the light. That's right. We have to go through this experience. And then ultimately the monster is destroyed and and she's safe and she learned something and she goes on her way. It exists in all women ... How the fuck did we end up there? Bluebeard, we're talking about Bluebeard. Did you know the story of Bluebeard? Jessa: The key, this was the reason that the key was bought. Katrina Ruth: This is why we have a key that's covered in blood. Jessa: Mm-hmm (affirmative). Yes. Katrina Ruth: I was going to talk about magic and power- Jessa: But the pipe is to make you look more wise. Katrina Ruth: That's the pipe. I don't smoke a pipe. Who buys a pipe? Jessa: Yes, but you could be in the study, you know, making wise commentary. Katrina Ruth: I'm always in the study making wise commentary. Wherever I am I'm always making wise commentary. That's a normal situation of fucking everyday life. Jessa: All right, I'll fucking sell the pipe. Katrina Ruth: Oh. Swear on my live stream, how dare you. Jessa: Oh dear. Katrina Ruth: Irreverent. Well the brothers and sisters save her, but they represent the other parts of her psyche- Jessa: So you can't take it literally. Katrina Ruth: ... the wiser part- Jessa: Because I was like, why would she be needing her brothers, because you'd deal with that yourself? Fuck yeah. Katrina Ruth: I like how the men deal with things. Jessa: It depends. Katrina Ruth: Well the sisters are the more evolved wiser parts of the psyche and the brothers are the protective parts of the psyche, I think in the story. Jessa: So in my life story, you're just the more evolved part of my psyche. Katrina Ruth: Good on you mate. I'm finding these [inaudible 00:48:24] very distracting. Jessa: Very Grand Prix. Katrina Ruth: Yeah what's happening here, are you going to the Formula One afterwards? Matt: Yup. Katrina Ruth: Okay. Sorry I'm just in a very silly mood. All right. Now what were we up to? Magic and power. We'll say something about that, and then we've got to go, we've got to go. You guys are holding us up, you're just mucking around and climbing around and stopping us from doing what we're really meant to be doing. I was supposed to ... We've got to do some filming here. I was supposed to be live streaming on you know how fucking powerful and magical you are, and that is a fact. Reason being, I messaged that to someone an hour or so back, and we were having a conversation and I was like, "Let's get clear. You know how fucking powerful and magical you are." I know it. All my clients know it. All my friends know it. Jessa knows it. Matt knows it ... I mean about themselves even, and you know it as well. Everyone knows it about me, that's a given. But you do know it about yourself. Katrina Ruth: So you know sometimes when you're in the doubt, or you're in the resistance, or you feel uncertain about getting your message or your ad out there. Or you're like, I could never carry on ... I mean I'm just assuming you want to carry on like me on a live stream ... but really, why would you not want to be a complete clown and have fun and make money doing it? And then you think I'm not good enough for that or I can't, or I don't have it within me or something like that. Really what I wanted to come on today and say today and then somehow a whole bunch of random shit happened is ... Beneath the fear and beneath the uncertainty. Beneath the doubt, beneath the "Maybe I'm not born for this," you do fucking know and that is a fact. Or you wouldn't be here. So when you feel all that stuff, it's the surface stuff. That's not how you actually feel at the core. Katrina Ruth: And it's ... what it is is just layers. Layer upon layer upon layer. Get me an onion and I'll demonstrate. Except we don't have onions, because I hate them. It's devil's food. What can I demonstrate with. Get me a packet of bread out of the fridge. Yes, it's true. I have bread, it's embarrassing. Jessa: What? Do you [crosstalk 00:50:22]. Katrina Ruth: Bring me the bread. Jessa: Okay. Katrina Ruth: Bring me the bread. I'm going to do a live demonstration. This has been best live stream in the history of time. So far we launched an entire retreat in Darwin ... maybe you can come to that? Matt: When's that? Katrina Ruth: August 30th. Say hello to the camera. Are you there? Am I showing you? Matt: Yeah, I'm on. Katrina Ruth: There's Matt. Maybe Matt can come to the Darwin retreat because that definitely sounds like something we would want- Matt: I've never been to Darwin. Katrina Ruth: Me either. And then somebody from Darwin popped on the live stream and said hi from Darwin, and suddenly I said I think we should do a retreat in Darwin. Matt: Why not? Katrina Ruth: And we just co-created it right here. It's going to be on August 30th. We're going to get an amazing Airbnb, it'll be four nights, it'll be soul shifts and money making and lots of shenanigans. And lots of adventures. Matt: Yeah. Jessa: I feel like I should deliver this on a platter. Katrina Ruth: Get me a platter. Jessa: Like I could buy you one. Katrina Ruth: Can I have a platter? Jessa: Right now? Katrina Ruth: Bloody hell. All right, there is bread in my house, it's embarrassing. Helen said, Matt's cute. He hears that all the time, he's very used to it. Especially from my audience. Jessa: You know you could peel [crosstalk 00:51:27] Katrina Ruth: I don't know is it just my audience or do you get that whenever you're filming? Matt: Oh it depends who it is. Katrina Ruth: It's probably just all these women. Okay so we have here- Jessa: Lots of crumbs. Katrina Ruth: ... a very flaky packet of bread. It's gluten free. It's Paleo as fuck, don't worry. Should we get some [inaudible 00:51:45]- Jessa: Well you may as well have a snack. Katrina Ruth: I already was like face first in a jar of Vegemite earlier this morning. Now my dad's got a café and they're like, "Uh, there's Vegemite on your face." Burn the bread. So anyway, this is the BL layout. No it's not. This is the layer that you present to ... This is going to be a great skit by the way. Jessa: Yes. Katrina Ruth: This is the layer you present to Facebook, okay? On Facebook you're like, la-di-da, look at me, my hair is glowing and I look fabulous. Or even if it's not, you post some happy, chappy photos and your life is amazing. That is your surface layer. Surface layer, say it after me. Surface layer. My ninja will take that for me. Beneath, okay we don't need a crust. There's just a crust there just for no reason. Jessa: Crusts should be thrown out- Katrina Ruth: Why is the crust in the middle? Jessa: ... immediately after opening the bread. Katrina Ruth: The crust is the best bit. Jessa: That's disgusting. Katrina Ruth: This is the next layer, as you can see. This layer is the fear layer. This is the what if people really knew ... I know I've got to look at this camera. You'll excuse me. What if people really knew the truth about me? What if they knew that I've been [inaudible 00:52:50] all night long. That I'm drinking an excessive amount. That I yell and shout at my children. That I'm not really a nice person. That I have fucking clue what I'm on about and every day I'm worried that the fraud police are going to knock on the door and be like, "Hey. We have evidence to prove you're not a real adult. Everybody knows." That's the fear layer, lurks underneath the other layer. Okay we've got another Matt is cute, why was I not informed. I'm sorry I didn't have a prior arrangement with you Ellen that I have to inform you. I guess you could just watch more of my shows and then you'd see more. So that's the fear layer, everyone has it and you don't want everyone to know. Katrina Ruth: Underneath the fear layer, you have the fuck this shit layer. Official Wikipedia terminology. Fuck this shit layer. That is like, "Actually I'm pretty fucking certain that I know exactly what I'm doing and I don't know what these bitches over here think that they're doing, but I should be in charge." Fuck this shit layer. We should have prepared these breads earlier and written on them. Jessa: Oh that would have been good. Katrina Ruth: That would have been awesome. Underneath the fuck this shit layer, you have the despair layer. It's okay, we all have it, no need to get fat. The despair layer, the "I really don't think I actually know what I'm doing at all and I feel kind of hopeless. And I feel down and sometimes I feel completely lost and meaningless. Nobody really understands me, and I'm probably never, ever going to get there and I should probably just give up now." Despair layer. Lisa says she's in bed right now wallowing in that layer. Thank you for owning it. Underneath the despair layer, it's just a chocolate layer. It's a layer of chocolate mud cake. Underneath the chocolate layer is the core. The core. The core is solid, it's gritty. It's not at all flaky, this one is. It's solid, it is rock solid. It's a diamond. It's a fucking diamond. Do we have a big ass diamond anywhere in this room that I- Jessa: Oh no. We should. Katrina Ruth: ... can use? It is hard as steel. And this layer knows that all the other layers, except for the chocolate layer and the fuck this shit layer, are bullshit. It knows that the surface layer ... go through it again, in case anybody missed it. Have the crust. It's getting messy. I just had the house cleaned this morning as well. It knows that the surface, shiny Facebook layer is like, whatever. Who fucking even cares? It knows that the fear layer is actual bullshit. The core knows that the fear is bullshit. It knows that the fuck this shit layer is kind of like, cool, cool, but me thinketh the lady doth protesteth too much. Everyone knows what that means, right? Jessa: Yeah. Katrina Ruth: If you don't you have to leave. It knows that the ... what are we up to? Wait, I feel like I've got an extra layer that's been added in. Oh despair layer. It knows that the despair and sadness layer is just reactivness and resistance playing out. It's the human as fuck condition, it's okay, we're all allowed to have it. It knows that the chocolate layer is not going any fucking place and we'll hold on to it forever. And it knows that the core is the core. At your core, underneath all the layers, you know that you were born for it. You know that you were absolutely fucking born for it. You know you are magic, you know you are powerful. You know you are here to change the world. You know that everything you feel inside of you is real and that if you would only just throw all of ... It had to be done. If you would just throw all the layers off of you, then you would be living, breathing from the core. And all I did was let out the motherfucking core. Katrina Ruth: The [inaudible 00:56:28], give me them back to me, I need them back. No not really. The other layers they just heap themselves back on, back on, back on, all the time, every day. Sneaking up on me like invisible little evil ninjas and I'm just throwing them away all the time. Left, right, and centre. And I remain at my core, the whole story. Thank you for playing. Life is now. Press fucking play. What would you like to add? Jessa: Oh I don't know what I can add to that. Katrina Ruth: Any additions? Well, I feel like I said what I came here to say. In fact I said none of what I came here to say at all. But it was fabulous and so now we have to go. We have many very serious and important things to do. No shenanigans at all. But basic point is, you fucking know that you were born for it. Don't walk around saying that you're not. Man or woman the fuck up and do your shit. And when it comes up inside of you, just throw the bread layers off you and think of me. Get a chocolate layer if necessary or a coffee layer, or whatever it is. And why don't you just fucking pretend that you're already living from the core layer the whole time anyway? Nobodies going to know the difference. And then one day you'll wake up and you will have become it. Jessa: Mm-hmm (affirmative). Katrina Ruth: Mm-hmm (affirmative). That's the whole story. Jessa: That was fun. Katrina Ruth: So now you should watch the replay if you missed any, because the whole thing was amazing. And then you should read the comment in there and Empress has returned, you should private message me if you want to be an empress ... My golly gosh, that was probably the favoritest new thing that I ever did. And the Darwin retreat. Jessa's coming, Matt might be coming, we check our dates. It is going to be beyond. We're going to have 10 women, plus ninja, plus videography, plus shenanigans ... One incredibly luxurious high end Airbnb house. Many Paleo as fuck, espresso martinis, many shenanigans, we're going to hustle. We're going to do money making and soul ... sell ... What's it called again? Soul and cellular shifts- Jessa: [crosstalk 00:58:33] Katrina Ruth: ... and money making. And we're definitely going to do some random as fuck adventures in nature. Jessa: Ride crocodiles. Katrina Ruth: And then we're going to figure out ... We're going to ride ... I told you the American side can't be scared about this. And then we're going to do some sort of equivalent adventure in California. What's a good mountainous part of California? Come on. Matt: I don't know. Tahoe's it. Katrina Ruth: Huh? Matt: Tahoe? Katrina Ruth: I've been to Lake Tahoe but I went in the snow. Matt: I was in the snow as well. Katrina Ruth: Oh. Matt: Brother went as there, summer's good as well. Katrina Ruth: Maybe it will be on Lake Tahoe. Yeah, it was on the way to Lake Tahoe that we stopped at some incredibly mountainous place where we had pancakes. And the pancakes were good so I think we should go back to that. Jessa: Well, okay. Katrina Ruth: I have no idea where it was. Well anyway, we'll do it, we'll do it, we'll figure it out. So that's happening. Message me on my personal PMs please, because it can't be fucked with the business page, PMs there annoy me, I won't read them. I make Jessa do it or somebody else. She doesn't do it. Jessa: No, a ninja does it. Katrina Ruth: That's all. Lake Tahoe or Big Bear. Big Bear, hmm. Mount Tamalpais ... Matt: What's the one that starts with Y? Katrina Ruth: Yosemite. Matt: Yeah that's [crosstalk 00:59:42] Katrina Ruth: Yeah, maybe it will be Yosemite. I don't want to do it in Sedona, it's like, so over-rated. What was that expression again? Jessa: Oh, I don't do- Katrina Ruth: I don't do Sedona. We have a little in-house joke going on here. I don't do Sedona. I don't do Sedona. All right, we have to go. It's going for too long. Up you go, they're holding us up. Okay. Watch the replay, message me about Empress or about the other thing, the Sedona thing ... No, not that one. We're not doing that. The Darwin thing. Just send me a message anyway, to tell me how much you love me. And Jessa has a very important finishing statement. Jessa: Oh. Life is now? Press play. Katrina Ruth: Press fucking play. Bye.

Katrina: We are live. Matt: So you just wanna like rest that on you? Katrina: Sure. Katrina: Is this lighting gonna be good with the beach behind it for your videos? Matt: It's gonna be a bit hard to get it all in. Katrina: Hello. Matt: [inaudible 00:00:19] Katrina: I look amazing on my own live stream, but that's a one-time thing. We need it to look amazing on the actual videos. Katrina: Hello, people. People of the internet. Hello and welcome. I'm gonna turn the camera around so Matt can say hi to you. Katrina: Matt's gonna film, filming myself. I'll explain it in a moment. Katrina: So we're gonna do, hello Michelle. Hello, Amber. See, I find that the only way I can sit properly on this throne is to sit up like this, in some sort of a lotus ninja position. But I don't want that- Matt: It's gonna be like just wear your boobs. Katrina: Okay, perfect. Katrina: Hello, floating devil Katrina. Have you seen this? Come and check this out on my live stream. Centre more Katrina, so Matt can see. He's not seeing it yet. Look at those little floaty Katrinas. Katrina: And look that says 1%. Send some press play ones, guys, be helpful. Send some press play ones. Where are the press play ones. It's so cool. There's some Katrinas. They look like little possessed demons. And that says press play. Matt: That's awesome. Katrina: How cool is it? Katrina: Oh, and if you go watch this replay on my page, it has a banner down the bottom that says- Matt: Oh, [inaudible 00:01:36] idea. Katrina: Which is so next level here. High tech as fuck. I feel like my own live stream here is off-center. Who wants to see behind the scenes of creating my new funnel? Who? Who? Well, presumably all of you, or you wouldn't have jumped on. Hi, welcome. I'm gonna explain what we're doing. Hang on, I've gotta tell my team I'm live. I am live. Please share. Okay, don't forget. I'll just tell you right now. Do it right away. I'm messaging Kat [inaudible 00:02:08]. Katrina: I'm about to film, hang on, do you think I need my press play cushion in the frame there? Matt: I wouldn't see it in this but if you want [inaudible 00:02:17]. Katrina: Okay, yes. Pass it over. Throw it over. Katrina: It's happening here. Katrina: You can never have too many sparkles in a live stream. That's a proven fact. It's in the Wikipedia. Katrina: Oh, that's better. All right. Welcome to the show. Do you know what? Remind me always if we're filming and I have a hairband on my wrist, 'cause I'm always shitty about it afterwards. Lucky I just noticed. I'm shitty about it when I see the footage. Katrina: So Matt's here doing my professional videography. He's gonna create a new episode of what's it even called? Katrina Ruth Unchained or is it still called Kat Unchained? Matt: Kat Unchained. Katrina: Kat Unchained, if you don't know is one of my, it's my publicly created and edited and put together show which Matt films, edits, creates, Katrina: And it shows lots of cool insights behind the scenes of what I'm doing and what my team's doing and how I bring things to life. You should go check out previous episodes of that. You would get a real cool insight into the journey that is me. Even the journey of the evolution of Kat Loterzo into Katrina Ruth. Katrina: And today we're gonna create a new episode of that, 'cause why would you not? We haven't done it for ages, 'cause people are just travelling merrily around the world too much. Katrina: But we're also gonna film three videos, I think it's three videos. Let me find the three specific short videos that will only be like two to three minutes each and we're gonna use these videos, me and my team are gonna use these videos in my new funnel marketing. So i thought that rather than selfishly film only by myself and then you had to wait till you saw it on a Facebook ad and then you didn't understand what I'm even doing, why would I not just share with you the behind the scenes? If you love that idea and you think I'm amazing, send me extra love, hot emojis and extra press play ones. No, 1% ones, 'cause they're pink and they match the throne. Katrina: How's your footage? Am I all set up properly? Matt: Yeah, it's good here. Katrina: Before we start, I wanna remind you, thank you [Min 00:04:18], for dropping that comment right there. Before we start, I would love to remind you that there are, or tell you, because you might not need reminding, 'cause maybe you don't realise this but there's only three places left for reach out empire. Reach out empire has just begun a couple of days ago. It is my most transformational one on one intensive six weeks one on one, you and me, me and you, us together. I will kick your ass with love and compassion every single day and sometimes a little bit harder than that. You're gonna get super accountability. Super alignment. Super ass kickery and all the crazy results [inaudible 00:04:52]. You should check out just all the testimonies we'll be posting everyday. They are bad ass as fucked. I real, as fucked? I realised I've been, this is a confession. Katfession, you should film this, Matt, we can use this for some kind of little page. Who wants a Katfession? Katrina: Soon, I'll tell you what we're doing with the funnel. Here's my Katfession. Hashtag Katfession. I actually have two. But the first one is, I'm talking to this camera now, just so you know. The first one is I haven't been, pretty much in the entire history of my business or maybe back to the fitness business, I don't show client results. Like, I'll show them like once a year, or I'll sort of mumble mumble them under my breath. Katrina: I consistently get insane client results, like people making crazy amounts of money. Fast. But better still, alignment, random weight loss, which just happens from alignment anyway, whole life up levelled, location free stuff, quitting jobs, getting into [inaudible 00:05:42] relationships, whatever it is. And my clients are telling me this stuff every day. And pretty much for years, pretty much since I was showing bikini body results, like years ago. I just haven't shown that shit. And I think, I wonder if anyone else has done this? I think that I had some kind of reverse weird ego thing going on with it, where I was kinda like, "I don't want people to think I'm just kind of flaunting myself on the internet". Katrina: And so just kind of note it down and obviously, celebrate with the client, but then never tell people. And so I kicked my own ass around it. You've gotta kick your own ass from time to time. You can't wait for somebody else to do it. And I just got over myself and started fucking posting them everyday just since like last Sunday, but they're insane, the results that I've been posting and it's been so inspiring for me, 'cause it reminds me how bad ass my clients are. But I gotta admit, I've always been like, "What in the fuck? Do I not like making money?" I mean, clearly I make a lot of money anyway, actually, which is another thing just relevant to the fact that you make money from your energy, not from whether you post testimonials. But it does make a difference. So there you are. Katrina: So if you wanna see all those, you probably been seeing them all week on Facebook anyhow. Reach out empire. Three places left. This will sell out. My estimation is, my prediction is that it will sell out by lunch time tomorrow my time. So let's say, maybe 24 hours from now. So you wanna message me, message me, message me on my Katrina Ruth personal page right away if you'd like the full details and overview of that. I don't know why this is my new thing. I think it works for me. And I'll get you the details and if it's for you, we will get your ass in, it is one on one. You get unlimited one on one access to me, by the way. And also this is the final chance to work with me at the intensive six-week rapid result level for the significantly lower investment than the only other way that you can work with me one on one, which after this will be my $72,000 Inner Circle. And at some point, of course it's gonna be on reach out empire again, but it's gonna be way later on in the year. Katrina: All right. I had another confession, but I'm gonna save it. You can just stew about it and wonder what it is. It's super embarrassing for me. So we're gonna film three videos. Three videos. Here they are. What we're doing. I hate being under command you guys. I fucking hate it. So I know I said that I was gonna live stream this so that you can see behind the scenes of how we're creating my new funnel and I'll talk you through what I'm doing, because I think that's a nice thing for me to do and it's helpful of me. So I give myself credit for being a nice person and a helpful person, but if you wanna know the real initial reason that I decided to do that, it's because I fucking hate making things under command and then the way that I would feel happier about it is doing my own content at the same time. Even though, technically, this is my own content, 'cause it is for me. Katrina: And [Frank Cohn 00:08:33], who's my private mentor, and is the most hilarious man on the internet and also fucking amazing marketer and the only person I'll listen to on internet marketing has asked me to do this and so indeed, I will. Katrina: So what we're doing is were creating, I believe, a five or it could be five to seven small videos that are gonna be roughly two to three minutes in length each, I believe. Let me check the minute time over here of what they want. Katrina: No, okay. So, Matt, what's your take on this? Hang on, let's put Matt on the camera. People who are talking should be seen. So [Brahman 00:09:05] says it could be up to six minutes, but it can't be six minutes just of Katrina talking, can that mesh together with other interesting random stuff, mash up with testimonials and client footage or be [inaudible 00:09:21] stuff? What do you think about that? Matt: What's this for? Oh, for this. Katrina: The videos. Matt: Yeah, we can do that, yeah. Katrina: We can do that. You heard it. Katrina: All right. Of course we can. Like he's gonna be like, "No, we can't do that. I refuse. I won't do it." Katrina: Okay. So basically, I don't know why I'm worrying about how long I should talk for, 'cause I think we all know that I'm gonna talk for exactly as long as I desire to talk for and when I'm done, I'll be done and not before, but really it shouldn't be longer than five or six minutes, 'cause these videos are for Facebook ads and as much as I do think people love to watch my shit, they're not gonna watch Facebook ad videos for no longer than six minutes and they're probably not even gonna watch six minutes either. Katrina: Brahman says, "I would be okay with the video done professionally for six minutes long, but it can't just be six minutes of Katrina in front of the camera." I think everybody fucking wants six minutes of Katrina in front of the camera. I feel like that's offensive, but maybe not new people who don't know me yet. We would need breakaway shots of purpose-built footage samples from live streams and still images from the Kat archives. While I wouldn't wanna tell you what to say in each video, and indeed she should not, because good luck with that, attached is a high-level storyboard of what could be included in the videos. Katrina: Look how fucking strategic I am. I don't think I've ever done so much planning in my entire adult life. I'm gonna go off script now and do whatever the fuck I want. But basically, what we're gonna do is we're gonna have five, there'll be no business to [inaudible 00:10:44], John. I think you've manifested that I always reply quickly to your comments, 'cause I saw you said that the other day, now I find myself responsively doing it. You've somehow trained me on it. Katrina: I don't know if I care for that sort of neurological conditioning. So what was I saying? Five to seven videos. Here's how it works. You'll get the first video in your newsfeed. The first video is gonna be that one we made in Santa Monica, you know the one Chris produced from, the official one that shows the whole story and bad assery of me. That's a good video if you've not seen it. It's super high-level. Katrina: And then if they watch 25%, this is how the campaign works. If they watch 25% of video number one, numero uno, then they get elevated like in a, what is it, video game. They go to the next level. They get to watch the next video, which is gonna be this one. Katrina talking about journaling. See, even though I love journaling, and I'm totally happy to make a video about journaling, when I read this, my inner mind just goes, "Katrina talking about journaling." Okay, fine. I'll talk about journaling. Katrina: Why, what, when, where, how? We need the video to answer a question. Possible questions could be can journaling change your business overnight? No. But maybe. Okay, fine. Yes. Is this one thing the reason you're constantly stuck in your business? We gotta think of a question. Tell me a good question. Katrina: Don't worry, we'll get it. And then we want breakaway video shots. Video shots of Katrina journaling, still shots of Katrina journaling. Shouldn't be a problem. Okay, so we're doing that. Then we're doing a fitness video. What? No, we're just talking about self-care and fitness. And then we're doing messaging, about messaging and sharing and unleashing what's inside of you with the internet. I'm sure I have many things to say about that. And we're gonna do a sales one, as well. Katrina: Those are the four videos we're gonna film now. I may or may not livestream the whole thing. We're gonna let it be freaking real, right? So it's not supposed to look like no mistakes or something like that. There's gonna be outfit changes for this livestream, just so you know. Because that way, every time they get a new video on their feed, they're gonna see, I chose the scenery myself. They're gonna see the same background, but I'll have a different top on, so it'll look a little bit different in the feed. Katrina: So then each time they watch 25% of a video, they go to the next video, 25% or more and that's what they'll then see in their feed. And so the four videos that I just talked through, they cover what you might know, 'cause I've talked about this a lot on my four daily non-negotiables, right? So some form of inner work, like journaling. Some form of self-care like fitness. Some form of messaging and sharing your work when you're out with the world, and some form of sales activity. I say over and over again, these are the four things that you wanna do each day to be super fucking successful as an entrepreneur creator. Katrina: So the purpose of this funnel, this Facebook ad campaign, is to obviously indoctrinate people into me, into my message, into what I'm here to teach, get to know me, have some fun. We'll probably mash through some client testimonial stuff, as well, of course. And then at the end, or somewhere throughout, what it's gonna be promoting, what the funnel is promoting is my inner circle. Katrina: So as I just mentioned earlier, after these final three places for reach out empire are sold out, then I'm focusing only on the inner circle for some time now and really investing my time and attention into my existing private clients who are in reach out empire, as well as into the inner circle and growth of the inner circle. Katrina: And so, that's what I'm doing this campaign for, as well as obviously, general indoctrination into the Katrina Ruth community. And then there'll be other things that get marketed into the funnel, of course, beyond that. Katrina: So that gives you the whole story, now you're up to speed. Are you good with how it all looks? Matt: Yeah. Any chance we can move the front of it a little bit that way? Katrina: Yes. Yeah, that's good. All right. Let me have some water before we begin. All right, so- Matt: Do you wanna have a look before we shoot the whole thing? Katrina: Yes. Okay, we'll go and look how I look on the camera, because- Matt: Can you sit down for a sec? Katrina: Oh. Katrina: Can you get the whole Grateful Dead top in or not? Matt: I can. Katrina: Because one thing that drives me insane is that when I'm doing my own livestreams I can control my appearance, but when somebody else is filming, I have no fucking idea how I look and I feel very out of control. Katrina: All right. So anyway, what I'm gonna film now. I look amazing. All right, show the people. Good job. All right. We're set. We are safe to continue. Katrina: Anyway, so now basically, I'm just gonna talk to you about journaling, so really you can ignore the fact that I'm filming this behind the scenes and I'm just gonna drop some bad ass value and content on your ass and that way you don't even have to watch all the Facebook ads, you can save yourself the time. Matt: So you just look in this camera? Katrina: I can't talk to you guys, though. Did I put that back in the right spot? Matt: Yeah, that's fine. Katrina: I'm not gonna look at you. I'm gonna look at this camera. All right? Matt: When you're ready. Katrina: Do you know what? I'm having a moment of nervousness. I feel like what I need to do first is just watch a minute of Frank Kern's videos, remind myself of how he intros himself. That's right, people, sometimes I'm not sure of myself and I go into a mild panic. Label Frank Kern. We're all gonna watch a minute of a Frank Kern video now. He has 44,000 views on this video. I adore Frank. He's the president of the internet, if you aren't aware. Did you know that? Matt: Nope. Katrina: Just like I'm the queen of the internet. He has Tony Robbins on his video. I don't have that. Video footage: My name's Frank Kern. About ten years ago [crosstalk 00:16:33]- Katrina: What's happening? He seems to be talking fast. Video footage: ... great joy and honour to work with Tony. He's just a real fun guy and the same person that you see on stage and on screen is the same person you'll sit across the table from. Katrina: All right. I've got it now. I just needed some Frank Kern energy in my soul before I began. I got it now. Thank you, Olga. Katrina: Isn't it funny? 'Cause I have no problem live streaming for like 59 hours straight and it would be such gold content and why couldn't my team just not fucking chop the content out of a live stream and use that for the ads, that's what I get shitty about. As soon as I've got like a topic, Matt notices this more than anyone, 'cause he's the one that has to put up with it, then I'm like I don't feel as natural and I get it done eventually, though. Katrina: And then I'm proud of myself, because I'm continually just exploding past those comfort zones, people. All right, let's talk about channelling now. Do I need to turn like that way? Matt: You can if you want. Yeah. That's probably better. Katrina: So should we turn the whole throne a little bit? 'Cause in my- Matt: Yeah. Katrina: ... off centre now? If you know what I mean? Matt: Yeah. Katrina: Okay. Just the normal everyday sermon, should we turn the whole throne a little bit. All right. So now I'm not gonna look at you guys, but you're gonna get some gold about journaling. [inaudible 00:17:54] for five minutes, okay. Katrina: I'd make a terrible camera woman on a news show. I feel so nervous. Katrina: Hey, it's Katrina Ruth here from the Katrina Ruth show and today I wanna talk to you about the most powerful practise, which has transformed my business and my life and allowed me to bring in multi millions of dollars per year, just by putting my purpose book out into the world, connecting with clients who I consider to be my soulmate clients and doing the work that I know I was born to do in the world. Katrina: What I'm talking about is journaling. Now if you've never heard of journaling, or maybe you've not really dived into this as a practise for yourself, or you don't know much about it, then I know that probably the response you might be having right now is like, "Journaling? How can journaling really change your business or allow you to create anything that you want into your life?" Katrina: And that's exactly what I'm here to tell you. I feel so passionately about this that when I hear that people don't journal, or they don't journal consistently, I kinda feel like as if they would've told me that they don't drink water. I feel like alert. We need to tell somebody. This is the problem. This is like a national disaster. How are you living like this? I mean, I understand that you're somehow surviving and getting by, but do you realise how powerful this practise is to allow you to call in and to create everything in your life? Katrina: Now I've been journaling since I was about six or seven years old. I don't think I was using journaling for manifestation at that point in time. I think I was logically documenting my day, like dear diary, and then when I got a little bit older, I'll admit I used to hide in the bushes in the front yard of my parents home and I would kind of take notes like Harriet the Spy. I would take notes. Some people as they were walking by and then I would make up stories about them. Katrina: But by the time I got to about 18 or 19 years of age, I naturally or maybe I read it in some personal development books, probably heard about it from somewhere, but a lot of it just kinda naturally happened. I love to write, I love to be inside of my own head, I'm a natural introvert and I am a writer first and foremost, and so I started to just naturally journal about a lot of my hopes and dreams and I guess, use it as a way to process my thoughts, but also write down goals and ideas, do brainstorming, make little plans and slowly but surely, over time, I noticed that I had this pretty consistent habit of writing down the things that I wanted in my life, so kind of like, yeah, my dreams and my visions and the things that I wanted to bring to life. Katrina: Probably when I was around 21 or 22 years of age, I started to learn about and understand about manifestation and I know I watched the movie the Secret when it came out, which was roughly around that age for me, as a lot of people did and I was sort of fascinated by this idea that you could just focus on what you want and then create it into your life. Katrina: And pretty much like I do with everything to do with personal development and creating your own reality, I straight away believed, even though I didn't understand how. Katrina: Now if you have that same sort of belief inside of you, even if you don't understand how, then I know that you have so much available for you, that you could literally step into within the next several months, the next several weeks, in fact even now, using the power of instant manifestation. Katrina: And this is exactly how I live now and how my tens of thousands of followers and clients around the world and smaller group of private clients, obviously, but how my extended community and clients around the world operate. We call in our reality. We write into reality the things that we want. Katrina: For me, I've now been journaling in that way since, well, at least when I was 21, 22, journaling my affirmations and dreams and goals down, I'm 38 years old now, and so for well over a decade, for a decade and a half plus, I've been actively writing down what I wanna create and I've been learning different things about journaling and the power of our words along the way. Katrina: What I wanna impart to you is so powerful and so important that I feel like it's almost impossible to get it through to you, but I guess to just kind of make my point here, every single thing that I've written down, that I then held a belief with some faith around has come to life. Katrina: When I look around me, like literally right now when I look around me, I'm in my own studio right now in my home. I've got full wall-to-ceiling ocean views on seven balconies in this home. This is a double story sub penthouse apartment. I've got my own studio. I make millions of dollars a year just by showing up and being me and writing and speaking to the camera like this. Katrina: I work only with bad ass soulmate clients who really align with my message and who I feel like are the same sort of person with me. And they kick massive ass, they take names, they create incredible businesses all around the world doing what they love and on top of that, I've achieved my fitness goals. I continue to achieve and maintain my fitness goals, lifestyle goals, love and romance, fun and adventure, friendships, you name it. And every single one of those things started with me writing down my dreams in a journal. Katrina: So here's what I want you to do. I want you to think about what is it that you really want. Firstly, are you admitting to yourself what you really want? I think one of the reasons that journaling is so powerful is it's kind of like a mirror in front of you, right? It's holding up that mirror in front of you. And you can't run from that. You gotta look there, look it in the eye and look your own inner self or your highest self in the eye and confess what's in there. I think that most people out there are continually running and hiding from their dreams and refusing to pay attention to the message that's coming through them. Katrina: So journaling is a powerful tool to simply acknowledge and let what's inside of you come up and put it into words. Words are powerful. Words create reality. Yes, you can do that without writing them down, however the written word is incredibly, incredibly fucking powerful. Katrina: And so when you write that down, you lay claim to it. You take a stand. You create some accountability around it and you already in fact, start to bring it to life just from writing it down. In fact, there's many different tips and tricks around journaling for how to word things in a particular way that brings them to life faster and that's something I can certainly teach you more on and talk about as we continue our journey of discussion together. Katrina: But for now, I want you to think about what is it that's inside of you that you're hiding that you're not maybe admitting to yourself that you're running from. Can you put that into writing? And then from there, it's a matter of stepping into permission around it, right? So acknowledging first, this is what I want, this is what I desire, this is what I feel is available to me inside of me. Katrina: And then through that process of writing it down, taking the time internally to go, you know what? I'm going to give myself permission. No, I don't know how, I have no clue where to start or what I would do to bring this to life, but I'm going to give myself permission that I do get to have this. That can feel incredibly scary. Journaling is a scary and confronting thing to dive into. Katrina: And from there, though, it's faith. It's faith-based. So if I've given myself permission to have this stuff. If I've acknowledged that it's inside of me. If I then choose to believe and have faith that I could bring it to life, then what aligned action am I going to take as I go into my day? Katrina: And so this simple process might take you 10 to 15 minutes in the morning of just kind of checking in, tuning down, writing down some of the things that are inside of you. You don't then have to go and make an action plan, but it's about the fact that you've set that internal compass. You've pointed yourself in the direction of what you want. It will impact your actions throughout the rest of the day. You can take a moment or two to think of what is an action I would take from a place of really believing in yourself, but you know what? Journaling is so freaking effective, that even if you don't do that, you've literally just moved yourself in that direction. Katrina: So I can't tell you how passionate I am about journaling or I feel like I can't, but I just did maybe a little bit of a decent job of trying to explain that to you. I hope you found it really helpful. I hope you get out there and give this a go and if you have a journaling habit that you think that you could maybe increase a little bit, then I really encourage you to do that. Leave me a comment below. Tell me your experience about journaling and what are you gonna make some changes and shifts in that area. Katrina: I'm Katrina Ruth.Have an amazing rest of the day wherever you are in the world, and do not forget, life is now press play. Katrina: All right. First one done. I have no idea how long that took. How long did I go for? Matt: Four minutes. Katrina: Oh, is that all? Matt: Yup. Katrina: Great. I thought it went way longer. Matt: Oh, actually, it's a lie. Katrina: It's a lie. Matt: Six and a half, seven. Katrina: What do you guys think? Was that helpful around journaling? What's going on? People in the comments are saying they never journaled. Okay, John, you need to watch this whole Facebook ad sequence when it goes live. Everyone freaking journals. For the reasons I just explained. By the way, none of that was scripted. I had no freaking clue what I was gonna say, I just opened my mouth and it popped out. So I had a little few fumbles there, but we'll either leave them in or Matt will edit them out and put some other different footage in there or whatever is needed, right? Katrina: So you just saw me like, I know I didn't freak out for ages. I am pretty practised, I guess at doing this sort of stuff compared to maybe a lot of people. But I still, it doesn't feel comfortable for me to do this stuff. I feel like out of my comfort zone. It's definitely why I put this live stream on, so that I would kind of put myself in that accountability and I knew that it would elevate my energy having you here so thank you and I appreciate you for that. Katrina: I knew that it would provide good content for you, as well. Good content for the YouTube show, so I'm literally creating three pieces of content at the same time, if not more, 'cause then we can pop it on Instagram and all that sort of good stuff also. Katrina: But I guess my point to you is, and this probably should be me just doing the messaging video now [inaudible 00:27:14]. But my point is, you've gotta just start, right? Like I feel so squirmy when I do kind of professionally created content. I don't do it anywhere near as often as I do my normal day-to-day messaging, so I'm less practised at it in that regard, but I still step up and I take that leap and I open my freaking mouth and I let shit come out and I get better and better each time. Katrina: Like even now, how I'm presenting and even how I feel inside of myself compared to when we were filming when we first started working together a couple of years, it's a whole different thing, right? So just wanna remind you of that, if maybe creating a high level of content has been something that you're avoiding in your business. Katrina: Okay. So we're gonna do next video now, which is around self-care. Oh my goodness, this is so good. I'm so excited to speak about this. We're gonna speak about self-care, health and fitness being non fucking negotiable for entrepreneurs, except I'm not allowed to say non fucking negotiable on a Facebook ad, so we'll see how we go. All right. Should I just go? Matt: You gonna change? Katrina: Oh, fuck. Thank you. Matt: [inaudible 00:28:14] Katrina: I better get changed. Matt: Do you want me to, just change it all, that'd be fine. Katrina: Okay. Katrina: All right. We'll be back with an outfit change. Katrina: All right. Matt: Good to go? Katrina: Yes. This is my favourite ever top in the world, 'cause you can see my tatties through it. Look you haven't even seen it yet. Matt: Oh, I haven't. It's sick. Katrina: In front of everybody else. It's like psycho. All right. Just a little intermission there. It's not done yet, though, you guys. Go around here next. I'm getting my boobs done in three weeks. Matt: Are you? Katrina: Yup. It's all happening. Matt: Where you getting that done? Katrina: South port. Dr. Ian McDougall. He's apparently amazing. Katrina: I'm gonna do such a post when I get my boobs done. You know how everybody gets their boobs done and then they pretend that they didn't and they just kind of, they don't say anything about it and they just hope that nobody, but probably particularly their parents won't notice. I'm gonna do the opposite of that. I'm gonna post about it, and I'm gonna blog about why I haven't done it earlier, which was largely just that it wasn't a hell yes for me. But there was also a part of me that was like I'm already so out there, I'm already too much. Kind of like who do you think you are type thing. Like I've already got, you know, I've got like a super successful business and I'm in shape and now I've got tatties all over me and my hair is extra shiny and now what? I'm gonna have boobs as well? It's all too much for the world to handle, so I thought about it, but I felt like it makes me seem like I think I'm all that. Katrina: And so then I noticed a lot of times men will post up about, "Ladies, you don't have to get your boobs done or whatever or change your body or any sort of work done." I haven't had any work done at all, actually, but if I wanted to, I will. And they think that they're putting a supportive post up, but I just find it interesting because women would never put a post up about what men have permission or don't have permission to do on their bodies, but it's kind of like women's bodies are up for grabs as far as conversation around whether you should or shouldn't do that. Like sometimes men will post like, "You should be happy to just be, we love you just as you are." [inaudible 00:30:53] a nice intention that maybe they're trying to be nice, but it sort of feels like it's reverse shaming. Do you know what I mean? Like that if you would do that, then you're not being authentic or real. I feel like I can get so much content out of this. And it should go viral. Right? Matt says yes. Okay, you guys heard it here first. That's happening May 29th. Everybody write it in your diaries. Katrina: We should film a show, not the actual fucking surgery, but there should be a show about that, for sure. Because it's a transformational moment in somebody's life. I feel, I don't know. I haven't done it yet, but I would imagine so. Katrina: Okay, and also I should probably be in the Gold Coast bulletin, 'cause I'm probably the last female in the Gold Coast to get her boobs done. Katrina: Have I changed angles now? Oh, no. You just changed angles. Okay. All right. So now we're talking about fitness and self-care. Matt: You good to go? Katrina: Yeah. Katrina: Hey, it's Kat here. Katrina Ruth from the Katrina Ruth show. Today I am here to give you a little bit of a smack down around fitness and self-care with love and compassion, of course. Katrina: Here's the deal. I have worked with entrepreneurs, high performers, driven creators and bad asses for several decades long and I do indeed classify myself as one of those people and what I've learned in that time is that fitness and self-care is non-negotiable for an entrepreneur or should be, in my opinion, non-negotiable for an entrepreneur. Katrina: And it is something that can drastically and massively improve the results that you're getting in your business, in your income, obviously in your energy, in your happiness, in your ability to access creativity and flow, and even in how much time you have available. Many, many other benefits also. Katrina: Here's the deal though. I don't wanna come in here kind of like, all right, I'm here to kick your ass about fitness and you've gotta get to the gym, and you've gotta be in shape and you've gotta do this and this and this. In fact, not too long ago, I heard that there was some people [inaudible 00:32:51] who were kind of like, I guess you can call it, hating on me, or feeling triggered by me is maybe a better way to say it, because they said, "Oh, you know, that Kat, she just thinks that everybody has to be hot. And she just talks about being hot and being fit all the time". Now , if you don't know me well, then you might not know that my background was in fitness. I was a personal trainer for 13 years and my first online business, which I began in 2006, and which I built up to nearly a million dollars per year income before I transitioned into the business that I've created now, that was a fitness business. Katrina: So it is something I'm very passionate about, that I have a really solid history in. I've been actively involved in the fitness industry now for over two decades, and it's part of my everyday life to this day. Katrina: But let me tell you about this everybody should be hot and fit thing. I may have said everybody should get to be hot. I may have said something like that. In fact, I wrote a blog post around this topic not too long ago when I heard that people were getting like a little bit upset [inaudible 00:33:40], but what I mean is, when I talk about everybody getting to be hot and fit and in great shape is that hot AF energy. Why did I just say AF? Hot as fuck energy. That hot as fuck energy that we should get to experience and be able to [inaudible 00:33:54] into our businesses and lives. Katrina: Hot is an energy, right? And it comes from when you're in a place of feeling really proud of yourself, really good about yourself, and when you know that you're in alignment with your values and with what's important to you and with how you're showing up in your business, in your life, in all different ways and areas. So that's kind of the hot thing, right? Katrina: But if we look at the fitness and self-care thing in a little bit of a broader spectrum way, not just about how you maybe look or how you feel. Let's really consider and look at how this relates to entrepreneurs. To me it's quite shocking and I find it, I guess concerning or I feel sad or worried when I hear that somebody who's really wanting to take over the world and just create an amazing empire during their purpose work in the world is not consistently attending to their fitness and self-care. Katrina: Now, I fully understand and have compassion and empathy around the fact that not everybody has that background or history. I am so grateful that I built this habit before I was even 20 years old and it stood me so well until this day and it's definitely crossed over into many other areas of my life. Katrina: So if you don't have that background or that habit, of course it's gonna feel like something that you don't necessarily have time for, or it feels like it should come second to your business or maybe second to business and being a partner or being a parent or whatever it might be. It feels like something that you know is important maybe or that you do in some sort of a somewhat consistent fashion, but that it kind of gets left off on the days when you're busy or on the days when you've got a lot of balls in the air with your business or in the times when you don't really feel like it. Katrina: So I fully get all of that and I'm the same as anyone else, I have habits that I'm still working to implement. Fitness, however, is a habit that's really well implemented for me in my business and life and I really, literally, legitimately consider it to be non-negotiable. It's something that along with journaling, along with daily messaging in my business and sharing what's inside of me, along with sales activity, these four things, fitness being one of them, I consider non-negotiable and I make sure that they happen everyday. Katrina: The reason is, that I know that when those four things come together on a day-to-day basis, I'm moving the needle in all critical areas in my business and life. I'm progressing forward. I'm creating momentum. I'm creating results. And these things all work together to just create faster and faster momentum, flow, results, outcomes, access to the super powers that are inside of me, you name it, right? Katrina: So I feel like when I'm taking care of these four areas, and this is what I teach my high-level clients in my inner circle for example, as well, that I've taken care of the big blocks that are really gonna move me forward. Katrina: Of course there might be a million other things that I wanna get done for the day, which may or may not be given some time and attention through the day, but you know what? Even if all those extra things are ignored, if I take care of my own inner work, my mindset work like my journaling, my fitness and self-care in some way, shape or form, whether it's at the gym, or whether it's elsewhere, my messaging and sharing with the world and my sales activity, that's gonna get me going forward even if everything else got ignored completely, right? Katrina: So where fitness really comes in is it's not something that takes time and energy, it's something that gives you time and energy. In fact, just the other day I was having a conversation with one of my closest friends and she was saying how she's just been eating so much more while in a fitness routine, and she was kinda like, "Isn't that weird?" And I was like, "Not really, because of course you're gonna overeat when you're not working out, because working out gives you energy". So if you're not getting that energy from going and moving your body and moving your digestive system and kind of moving your mind, as well, and clearing out the cobwebs, then you're gonna naturally go reaching for and looking for energy elsewhere. Katrina: And particularly for an entrepreneur and somebody who's building a business from home and maybe you've got kids running around or you just got a hectic life going on and you're kind of on the go, or perhaps you travel a lot, like me. It's really easy to obviously just reach for kind of convenient foods that are not necessarily ideal or even maybe you're trying to be a little bit healthier but it's a load of protein shakes and protein bars and that sort of thing, which is not necessarily real food. Katrina: Look, I'm not here to school you on this what you should eat. I actually don't follow a diet at all. I eat intuitively. I work out intuitively. But what I am here to say and to suggest to you, is that if you were to start making a small amount of space and time for your fitness and self-care everyday, even like 20 to 25 minutes where you gave some sort of time and attention to taking care of your body, to moving it, to expanding it, to freeing it up, to going into some kind of a physical, or mental or spiritual meditation, which can come about from that, that you're gonna find that you have time abundantly given back to you, energy given into you, you clear out any sort of kind of messiness that's going on emotionally, or you had that's distracting you form being in flow in your work. You sort out problems. I like to set intentions at the start of my work out time. Katrina: There's so many benefits that go far and beyond the obvious kind of like, if you want a gym body type thing. If you want that, cool. But really what we're talking about here is getting your body working inside and out in the way that it was meant to. So I really urge you to consider what building blocks you have in place in your business and life at the moment. Katrina: Are you taking care of the fundamental things that are actually gonna elevate you into being that next-level version of yourself who automatically has the energy, the confidence, the creativity and the access to super flow required in order to show up for all the different areas of your life. I don't think I gotta remind you when you're taking care of yourself inside and out, it's not about how you look, it's about how you feel, which dictates how you look and certainly also dictates how you're showing up and what you're putting out there for the world. So I know you have massive dreams and so much you wanna accomplish here and it's all available for you. Everything you feel inside of you is always available. Katrina: We've gotta look at, if I'm gonna be that person, if I'm gonna be that next-level version of myself, and also accomplish all these fricken things in my business and life, I gotta take care of myself like a well-oiled machine, right? I've gotta treat myself as a premium machine. I've gotta treat myself as a temple, basically, that's gonna last for life and that is gonna be operating at a standard of excellence such that I can do all these amazing things that I wanna do into the world. Make millions of dollars. Impact millions of people and change the whole fricken thing. Katrina: That's it for me for today. Leave me a comment below. Tell me about your fitness routine. I'd be happy to answer any questions. And don't forget. Have an amazing rest of the day wherever you are in the world. Life is now press play. Katrina: All right. [inaudible 00:40:08] is watching. That's our second video completed. Cool. How long did that one go for? Matt: Almost eight minutes. Katrina: Eight minutes? We might have to chop some bits of it out. Actually, what do you think? Eight minutes? Too long? My brother's on the live stream. Okay, what are you guys talking about? We have shows here about that. About what? About the boobs or the fitness? Okay. I'm gonna go straight into the next one. Katrina: If you jumped on late to this live stream, we're filming some videos here for my new marketing campaign, teaching people the fundamental stuff that I believe is really important and that can change your business and life, so you're getting all my best secrets right now. We're gonna make these into some bad ass Facebook ads and we're gonna open up the inner circle. There's so many new bad asses. Ash says can work with eight minutes. I'm sure we could chop bits of that out anyway. Matt: Did you wanna change tops? Katrina: Yes. I forgot again. All right. We're gonna go into the messaging video next so if you wanna hear me talk about how to message and why it fricken matters, communication with your audience, stick around. Katrina: [inaudible 00:41:50] Katrina: I think you could wear it over the, check it out, I'm wearing my bodysuit on top of my pants. Looks like I'm about to record a 1980s video for fitness. I'm gonna do a fitness video now. But you won't see that on the video. On my own video. Matt: Where's the kids? Katrina: They are probably at [inaudible 00:42:17] digging through [inaudible 00:42:18] toys. She picks them up today. Matt: [inaudible 00:42:24] Katrina: Oh my God. Ashley, I don't know. Can you remind me, you just reminded me that when we're in L.A., are you gonna be in L.A. July 11 and 12th still? Matt: Probably. Katrina: Oh my god. Matt: I could. Katrina: If you are, you can film [inaudible 00:42:36]. Katrina: And we're all gonna go to Ashley's new house in L.A. and have a slumber party there. But I'm doing, you know I did the retreat here in November. I'm doing the L.A. one in July at the Paley House in West Hollywood, which by the way, I haven't told any of my clients yet and I just randomly announced, so just so you know. Katrina: Can you get me some let warmers and then we can do a fitness video? Katrina: All right. Yes, Ashley or John O., remind me we're gonna film a hip hop music video with my clients and we're definitely gonna film like body suit and leggings fitness video together and Matt's gonna film it. He just found out about that right there. Katrina: Everyone's gonna go to Ashley's place and we're gonna have martinis. 'Cause she's moving to L.A., my friend actually. I don't know if you'd remember, but you would know her if you saw her. She's from Sydney. So she's moving to L.A., so we're all just gonna go sleep there. Katrina: All right. Now I've lost my train of thought 'cause I got very excited about we're gonna do the hip hop video and the fitness video. It's actually critical. If you're joining the inner circle, just to let you know, you're gonna be involved in shenanigans. It's actually a requirement. It's part of the initiation, except the initiation just keeps going forever after you joined. Katrina: We leave tomorrow. Shit. Shout out. Following your dreams. Moving to fricken L.A. Bad ass. Katrina: Okay, now we gotta focus. Freaking focus. People stop distracting me. So now we talk about messaging. Katrina talking about sharing her message. Why? What? When? Where? How? Possible questions could be how to create and distribute your message anywhere. Spend 6% of your day on this? I spend my whole day messaging. My whole life is message. My whole life is monetizable. I'm just like, if you come into my life, just know that you're gonna be turned into content. I'm just letting you know. Literally. Katrina: All right. I'm ready. Maybe give me like some kind of sign when I get to five minutes, though. I feel like I'm just gonna get longer and longer with each one, 'cause I'm getting more excited. Matt: [inaudible 00:44:45] Katrina: Yeah. Cool. Katrina: All right. Katrina: Hey, it's Kat here from the Katrina Ruth show. Today we are gonna talk about one of my very favourite things to talk about of all, which is messaging and specifically, unleashing your message, your ad, what's inside of you onto the world. And the reason that you would wanna do that is, because you wanna do it. Actually, if you're watching this and you resonate with me and the things that you've maybe been seeing and you feel coming through from my bad ass little videos that I'm making for you, then I'm gonna guess that you are naturally one of those people like myself, like my incredible inner circle private clients, who wants to be seen and wants to be heard. Katrina: Let's just be honest. When you're having a party or you're having a dinner, or you're at someone's thing, you are the one who wants to be the centre of attention and you get kinda loud and kinda shouty and kind of excited, and you tell amazing stories and really, everybody should just shut up and listen to you, right? Right. Katrina: I know this for sure, because it's how I am. It's how my eight year old daughter is. It's how every single one of my inner circle clients are. In fact, it's hilarious when we all get together, because you've basically got a whole room full of people that all think that they're the one person who should be talking and I've even had clients tell me that they get kind of shitty at me when I'm presenting my own retreat or event, 'cause they're kind of like, "When will she shut up so that I can talk?" Katrina: So if that's you and you know that you have powerful stuff inside of you to share with the world, you know that people should actually be paying just to listen to you and to be around you, then I've got fabulous news for you and you may already know this, but I'm just gonna kick your ass with it a little bit more. You can get paid to do this stuff. You can get paid to share your message. Like literally just what you're thinking and feeling with the world on a day in day out basis. Katrina: It is actually exactly how I built my online business to where it now makes multi six figures per month, so it's a multiple seven-figure online business, continually growing. All I actually do is live my life and be me. Okay, I feel like I'm gonna hiccup. It's under control. Katrina: And document that. And show what's inside of me. And so I write a daily blog. It's called the Daily Ass Kicker. I love to write. I'm a writer first and foremost, so there's no rule that you've got to write a daily blog post or anything like that, but that's what I like to do. Katrina: I like to create videos, as well. I do a lot of Facebook live streams. In fact, right over here I've got a Facebook live stream happening at the same time as filming this video for you. Katrina: So I'm continually sharing my message. So messaging is simply the process of sharing your message with the world. And by me doing that and doing it consistently for some time now, for a period of years in fact, on the internet, I've been able to attract in my soulmate clients from all around the world. Women and men who think like me, who know that they're born for more. Who know that they're that 1% within the 1% person, who always also have something to share with the world. Katrina: I've been able to build a location-free lifestyle where I'm never bound to any time or place. I can go where I want when I want with my children. I made amazing friends with people all around the world. I've been able to get this amazing apartment that I love and I guess all the other dream things that I've got in my life. Katrina: But mostly, I've been able to step fully into my purpose work and into a life where everyday I get to wake up and all I gotta do is open my mouth and open my soul and be myself. Katrina: And that's the crux of my whole entire business. I would certainly love to share with you a little bit about how that works, because here's the deal on messaging. There's a lot of people on the internet who are posting stuff online, right? I don't gotta tell you. So posting blog posts, Facebook live streams, YouTube stuff, Instagram stuff, you name it, it's out there. Katrina: However, what is very rare, and the reason why powerful entrepreneurs [inaudible 00:48:26], perhaps even including you, and not getting paid the way that they should be getting paid, is that they're sharing the surface space. Katrina: They're sharing something where it's like okay I told a story. Or I wrote an inspiring blog post or a motivational blog post or I totally [inaudible 00:48:42], or yeah, I did a Facebook live or I did a video or whatever it is. It's got to have the soul in it. Katrina: For me messaging is firstly so easy, it's not something that I find difficult or that I've gotta think about like to think about how to write a blog, how to do a live stream. Yes, I get nervous. In fact, I was freaking out before I filming these videos, 'cause I just felt self-conscious about doing professional videos, which I'm doing today for you. Katrina: All right? So it's not about not having all that. But I don't have to think about what to say. I don't think about what to say ever any day of the week at all, and I create a lot of content. And the reason is that I don't think about it, is that I give myself permission to just say what's inside of me, right? Katrina: So messaging kind of all the time. I write a lot of content and I produce a lot of content, but yet I feel like I'm not really doing anything. I feel like I'm just expressing what's inside of me and that's what I love to do as a person, anyhow. Just the same way as my eight year old daughter and my four year old son want people to shut up and listen to them. And they're not like this is work. I've gotta get paid in order to express myself and make people stop what they're doing and listen to me. That's what they want. Just like that's what I want and that's what I know you want. Katrina: But for this to work, it's not only understanding that it is about just sharing what's truly inside of you and not making it complicated. Not trying to plan it out, not trying to think it out. It's also about understanding that for messaging to work and for you to build a business, based on you as a messenger, as an artist, creator, leader, then you've gotta be giving people the whole truth. The truth, nothing but the truth, and also the whole truth. Katrina: So yes, that means the stuff that feels really vulnerable or scary to share. Or maybe you think like a lot of my clients think and I have this conversation frequently with my high-level clients. Oh, that's like embarrassing, or I feel self-conscious or is that good enough or who am I to speak about this or I already said that a million times. I feel like everything I'm saying is being repetitive. Katrina: These are all exactly the sort of things I fully understand because I've had all those thoughts myself and I work on it continually with my clients and what it's about is plain and simple. Katrina: What if you got out of your own way? What if you dropped your story and dropped all the bullshit about whether or not what you have is good enough or whether you're good enough and what if you just gave what's inside of you permission to live and permission to be expressed and permission to get out there into the world. Katrina: So when I feel stuck or unsure or when my clients feel stuck or unsure, I remind myself or I remind them, it's not about you. It's about the message. Take a deep breath. Do what you gotta do. Put some music on. Put some [inaudible 00:51:06] on. Have a coffee. Whatever. And then let what's inside of you out. Imagine the power of what could happen in your business and life if you just consistently, every day, starting today, began to share what's inside of you in an unfiltered and no holds barred way. Katrina: I challenge you to do this. Drop me a comment below. Tell me when you went and posted a new message. Leave a link, even. I'd love to see it. Have an amazing rest of the day and do not forget. Life is now press play. Katrina: Okay. Hey, Laura. Get out your own way and save lives. Exactly. Katrina: All right. Shot out to everyone that's just jumping on. We are over here filming behind the scenes here. Filming for my new funnel. There's Matt. He's doing my video work. He's gonna match up some amazing Facebook ads from what we're doing today. I'm just live streaming so you can see behind the scenes. We've got one more to do, I believe. And that is around sales activity. So if you'd like to hear me talking about how bad ass, how bad ass? I don't know. That doesn't really relate to what I was gonna say. Katrina: If you'd like me to talk about sales activity. I'm gonna do it whether you'd like it or not. But if you'd like to listen, then you can listen on for this next final video. Katrina: Hang on, wait. Ashley, if you're still in the live stream. I sent you a what's app that I need you to enter. Okay, I have a client here. A bad ass client, who's like do I wanna meet you in New York or L.A.? I think both. Oh, do I wanna do fourth of July in New York or L.A.? What say you, Facebook? Where should I do New York, or where should I go? Matt: L.A. Katrina: Matt says L.A. You recon? Why? Matt: It's fun. Katrina: [inaudible 00:52:44] fun here. Matt: I'd rather be in New York on the fourth of July, so L.A. was fun. Katrina: Okay. L.A. it is. You've heard it here. Katrina: All right. Oh, hang on. I've gotta change again. Forgetting every time. All right. One more outfit. One more video. And then I think there was one other little video, but we'll do that off camera. Katrina: Okay, I'll be back and we'll do the sales video. Hey, hey to everybody who just jumped on. Katrina: All right. I'm making a rare appearance in a t-shirt. I basically never wear sleeves. Look at this cool shirt. [Collette 00:53:32] bought it for me. By the way, you don't have to wait for the, my hand looks massive. You don't have to wait for the Facebook ads to drop in your feed if you know that you're already supposed to be in the inner circle and by the way, you could still get into the room for our July retreat. Oh my goodness. Next-level [inaudible 00:53:55] and money making is what goes down on those retreats. It's always next-level inappropriate shenanigans. You should message me about that now if you know that that's the level you wanna play at. I can tell you all about it. Katrina: Okay, so now. What? More videos? I thought it was only one. All right. Okay. We're gonna do sales activity. So now I'm gonna talk to you for a few minutes about sales activity. Katrina talking about selling naturally. Electrolytes. Going out shirt. How good is this? Just so people know, I'm not going anywhere. Sitting right here on my throne. I guess we'll go out later then. And so some footage of me drinking espresso, 'cause we haven't done that enough times. Matt: And it's Friday. Katrina: And it's Friday. So clearly, it's required. Katrina: Sales is not a dirty word. Do you know what? I don't even wanna fucking market to anybody that thinks sales could be a dirty word. They can all go mosey on along to another town. How selling is a daily non-negotiable in my business. So I'll talk about that. All right. I think we can do it. Katrina: Actually, I'm gonna put some more pink lipstick on for this video. Katrina: [crosstalk 00:55:43] Katrina: Do you think that there's a single man in the world that thinks having those plumped lips where it sticks out on the side is a good idea? I think John's the only man on this live stream. But Matt said no, so John, add your vote. Katrina: We were just talking about it while I was in there fixing up my lipstick. All right. Ready? Do the five-minute thing again. Matt: Okay. Katrina: Hey, it's Kat here from the Katrina Ruth show and I am so fricken [inaudible 00:56:19] excited today, 'cause I'm gonna talk about one of my four daily non-negotiables, which is sales activity. If you've been watching my videos pop through your feed, then you'll know that my four daily non-negotiables are in fact, daily mindset work in journaling of some kind. Getting connected to that inner game. Setting your internal compass so that you go in the right direction. Fitness and self-care, of course. Non-negotiable for entrepreneurs and driven bad asses like you and I. Katrina: Some form of messaging, because you are in fact a messenger, a leader, an artist, a creator, and you wanna share what's inside of you with the world and then fourth and finally, selling. Because guess what? If you wanna be an entrepreneur, if you are an entrepreneur, [inaudible 00:56:58] of course, but if you want to have a successful business, you are going to need to sell. You're gonna need to make money in some way. You need to ask for money. Katrina: Whether you're asking energetically or like on the actual internet, by telling people on Facebook to buy stuff from you. I did not really make any money in the first three years of my online business, actually, I must admit. So I started marketing in 2006, except I wasn't marketing at all, I was blogging. Katrina: And for the first few years, I made no money at all and it took me maybe two and a half years before I realised that the key reason that I wasn't making any money was that I wasn't actually selling anything. So I just kinda laugh about it, but the truth is, I didn't set out to be a marketer, I set out to write or be a blogger and then gradually, back then, twelve years ago, I gradually kind of started to learn that this internet thing was somewhere that you could make money. Katrina: I've actually always been really good at sales, and so, you know, from a young age, I've been selling things and I've always had a hustler side. Hustle. Even as a little kid. When it comes to online marketing, I've been marketing online for over 12 years now. I've made millions and millions of dollars on the internet. I've gradually evolved and fine tuned my business to where it's completely based on me getting to wake up each day, do what I love, make money for my purpose work and live my life on my terms so somebody I met recently said to me when they kind of connected on Facebook and how to look at my life and my business like, "Wow. You're really living the dream, hey?" And I said yeah, I am. And I did the work for it. And so I'm really proud of myself, with what I've created and I'm very passionate about sharing how to create a business and a life that's location free and freedom-based and purpose-based for women and men who are like me. Katrina: And when I say like me, I mean you've always known that you were born for it, that you were born for more. You've always known you're here to make millions. Impact millions and even change the world. And you've always known that there's something powerful inside of you to get out there to the world. And so if that's you, well, probably if you're watching this, then you're already showing up online in some way, shape or form. Katrina: You might be early on in your journey or you might be well down the track and you're already making a lot of money. Sometimes I have clients come to me who jump into my inner circle working with me privately, who are already making 10, 20K, 30K, 50K a month. Other times, they're completely starting out and there's no money coming in yet. But what joins my clients together and the reason that my clients get such rapid results, big money leaps and bounds, big alignment leaps and bounds, big lifestyle shift leaps and bounds, as well as all other areas, is because they are that person who has that inner flame and who's always known that they're gonna do something amazing with their life. Katrina: So if that's you and you relate and maybe you are already selling on the internet or selling off the internet, or wherever it is that you're selling, I just wanna remind you, though, that if you just make something like daily selling and sales activity part of kind of who you are, if you make it inherent to who you are, and you make it habitual, then you can elevate your income 10 times, 20 times, I believe even 100 times more in a very, very rapid period of time. Katrina: Now this is obviously not just about how much freaking money can we make on the internet? That's amazing and it's super cool. And it allows us to have an incredible impact into the world doing our purpose work. I don't think I need

I know how easy it is to tell yourself stories that hold you back and negatively alter the way you view the world around you. These stories, often created by self-doubt and ego, become our identity. It’s not until we let go of this unhelpful ways of thinking, that we are truly able to be present, live life to it’s fullest and create deep self-worth and inner peace. Today’s guest knows what it’s like to be blocked by these stories as well as the strength and balance you can gain by overcoming them and mastering your mind. Steve Willis, also known as Commando Steve from his time as a trainer on The Biggest Loser, shares openly about his struggles, proudest moments and lessons from across his varied experiences. Before becoming a personal trainer, Steve joined the army to gain an apprenticeship and work as a tradesman in the military. Driven by a need to be accepted and respected by his peers, he moved into the school of infantry and eventually joined Special Forces. After leaving the Special Forces he auditioned for the Biggest Loser which helped lead to him finding his calling. This chat with Steve will help you overcome unhelpful habits such as self-doubt, the imposter syndrome, craving appreciation of others and the use of negative stories. To do this, he shares with you ways to create even more strength and balance by mastering your mind. Some questions and topics Steve and I talk about are below:- What was Commando Steve’s first dream job? Steve and I talk about his drive at the start of his military career. Steve talks about how the ego can be a roadblock. We can often tell ourselves stories. When we use the same stories long enough, we identify and attach to those stories, using them as a lens that we see the world through. To have a fullness of life we need to have balance and polarity with everything we do. We need to have time to be present and aware, amongst the stress and anxiety of anything we face. How did you make the jump from being a member of Special Forces to The Biggest Loser? Steve’s strategy for overcoming negative internal dialogue. Steve talks about his final season of The Biggest Loser and how his experience with the Auvales family affected him. Commando Steve recommends these books to get started! Resilience - Eric Greitens The Power of Now - Eckhart Tolle Books by Thich Nhat Hanh Rapid fire questions from the listeners: Matt - What is your morning routine? Ted - What are your daily non-negotiables? Lobenzo - What was it like going from a secretive commando to being in the public eye? Rob - What is your biggest sacrifice and/or what keeps you motivated? Mel - How do you create work, life, family and training balance? Steve answers the rocking chair test. What does Do Life Better mean to Steve? Respect for yourself and what it means to be human. Firstly, in your thoughts, and the way you perceive yourself which will give positive emotions. Secondly nutrition, so eating as healthy as possible but also not to deny yourself the tasty things. Thirdly exercise and your body and wellbeing. Steve’s challenge for the week: Create some ‘Ma’ which is the Japanese word for space. You can get in contact with Command Steve at - http://www.commandosteve.com Twitter - @commandosteve Instagram - @commandosteve Facebook - Commando Steve Follow us at facebook.com/projecthatch and Instagram at @project_hatch. To contact us about retreats, leadership training and workshops, visit www.projecthatch.com.au or email us at hello@projecthatch.com.au. Remember to subscribe to, rate and review the podcast to help spread the do life better message. Now, go out and create a great day.

It's time to huddle up and take on listener questions in this episode of Options Playbook Radio. Question from Janice: Hi Brian! I have a question about the way you talk about the alternatives available for managing the LEAPS option put spread if the market goes down. Can you please explain? Question from Matt: What's up with the FB $5 calls? Question from Johnny Bananas: If you buy a put option and the strike price is $5 and the stock drops to $3, is it still worth money?

(#SchoolSucksAcrossAmerica - DAY TWENTY-NINE - NOV 12 - LOS ANGELES, CA) If you think you already heard everything on Unregistered, please listen to the intro for this show. The final event of Renegade University and School Sucks Project Present A Weekend With Thaddeus Russell. Attendees grab the mic and question Thad on the following topics: Patrick - What are some topics on which you still need to sort out your beliefs and opinions? Brian - What is the call to action from what we're learning here? Jared - Political Violence Nathan - Property rights Henok - What is the ideal ratio of puritanism to hedonism in society? Matt - What are some examples of groups that have dis-assimilated? View all shows from School Sucks Across America Please Support School Sucks We do cool things! Thanks to your support. School Sucks is one of the longest running liberty-minded podcasts on the web, and the only one completely devoted to the issue of education (versus public school and college). Your support keeps the show going and growing, which keeps us at the top of the options for education podcasts and leads to new people discovering our work. Please help us continue to spread this important message further! Thanks for visiting this page. Before you do anything, please bookmark and use this link for your Amazon shopping: Shop With Us One-Time Donation Options: Paypal/Venmo; Donate DASH Donate ETHEREUM Donate LITECOIN Donate BITCOIN Donate BITCOIN CASH Donate ZCASH Recurring Options: Support Us On PATREON Help incentivize our production! Pledge $1 per content item and access dozens of Patron only audios and videos. Join the A/V Club If you're looking for more School Sucks content, the A/V Club option grants you access to a bonus content section with 400+ hours of exclusive audio and video. If you are a regular consumer of our media, please consider making a monthly commitment by selecting the best option for you... A/V Club - Basic Access - $8.00/Month A/V Club - "Advanced" Access - $12.00/Month Sigma Sigma Pi - "Privileged" Access - $16.00/Month   Crypto Addresses: DASH; XcZfPP6GZGVo9VKViNBVJZja5JVxZDB229 ETHEREUM; 0x3c5504CE3401C028832173506fa30BD4db4b7D35 LITECOIN; LKNp24f5wwvZ2QzeDbvxXgBxyVwi1yXnu2 BITCOIN; 1KhwY836cfSGCK5aaGFv8Q7PHMgghFJn1U BITCOIN CASH 1AmqLVxjw3Lp9KT5ckfvsqfN2Hn3B1hCWS ZCASH; t1by1ZGJ63LoLSjXy27ooJtipf4wMr7qbu4

Matt Wenning: Bio - Matt is the owner of the website Wenning Strength. Matt founded Ludus Magnus Gym with the goal of getting everyone stronger. He has numerous state and national records, a Masters Degree in Biomechanics, and a Bachelor's in Exercise Science. Matt knows strength and you should listen to what he has to say. Matt has all so trained numerous tactical units and is the “Director and Co-Founder of MAW, directing over 6000 troops in strength, conditioning and wellness for the U.S. Army, including Infantry and Ranger Divisions.” He is currently the Strength and Wellness Coordinator for Washington Township Fire Department’s 135 firemen. Matt has an awesome belt squat that can be ordered through his site. This thing is a beast and is especially good for those with low back issues. Check it out here. Check out some of Matt’s accomplishments: 2011 World Record Holder at 308lbs Former all time World Record Holder with 2665 lb total World record Raw Squat (no wraps) - 832 lbs World record Equipped Squat - 1197 lbs 2010 APF National Champion 2009 IPA National Champion UPA National Record Holder - Open Division In this episode, we discuss the following questions and topics with Matt: What do you see as the most significant issue with tactical operators that needs tending to? What is the best piece of advice you would give operators right now to better their intentions and efforts in training? Tell us about your tactical training manual and your conjugate training DVD set would you? What kinds of training and resources do you offer operators and coaches looking for more information and or credentials? For more information on Matt Wenning and training, check out the following links: https://www.wenningstrength.com/ Contact Information: Email Matt @ realmattwenning@gmail.com

On this episode of the Ultimate Legal Breakdown, Nasir and Mattbreak down social media marketing withguests Tyler Sickmeyer and Kyle Weberof Fidelitas Development. They first discuss contests and promotionsand talk about where social media promotions can go wrong,when businesses are actually running an illegal lottery, and the importance of a soundterms and conditions. Next, they talk about the recent press release from the FTC tomarketing influencers about necessary disclosures in online marketing and how to avoid problems like those that occurred at the Fyre Festival. They wrap things up with a discussion on intellectual propertyinfringement, including issues caused by rogue ex-employees, affiliate relationships, and copyright infringement claims. Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business! My name is Nasir Pasha. MATT: And I’m Matt Staub. We’re two attorneys here with Pasha Law. NASIR: Welcome to the podcast! Today, we are doing the ultimate legal breakdown of social media production. But, today, we have some special guest to give us some little insight on the marketing side of things. We have Tyler Sickmeyer and Kyle Weber – two marketing gurus. Kyle, you’re in Tennessee, right? Tyler, you’re in San Diego? TYLER: Yes, that’s correct. Thanks for having us on, guys! KYLE: Yeah, thanks! NASIR: Definitely! We definitely appreciate it. At the top here, I do want to kind of give some background. Tyler, why don’t you give us a good introduction of what you and your company does and how you service companies? We basically have a similar crossover of clients. Tell us a little about that. TYLER: Absolutely! Fidelitas is a full-service marketing and ad agency based in San Diego in Nashville. We work with clients across a variety of channels – both digital and traditional – including social media which we’ll talk about today. We like to service more of a strategic partner on our side of things. We like to come in and help guide clients through the actual strategy of why we’re posting what we’re posting rather than just throwing something up because it’s Tuesday so we need to throw up another cat photo. We try to keep it relevant and make sure that we can actually quantify the ROI for our clients on the backend of the campaigns as well. That’s a little bit about us. NASIR: I love cat photos. Tyler and Kyle have also their Lion’s Share Podcast. We’ll put a link to that in our show notes as well. We actually just cut an episode with them earlier today. So, I’m looking forward to hearing that as well. Let’s get into our stories today. What are we talking about today, Matt? What’s their first topic? MATT: The first thing we have here, maybe some of you might have seen it in the news, this company, it’s actually a couple of college students in Arizona – Sunny Co Clothing. They ran this publicity stunt through their Instagram basically saying – I’ll summarize it here – “Sharing is caring. Everyone that posts this photo—” and it was a woman in a bikini “—in the next 24 hours is going to get a free Pamela Sunny Suit which is the bikini. They post this, try to get their name out there, and then they figured maybe we’ll get a couple of bites on this and more people will know about this. Well, the problem is it sort of backfired. As they ran this, more than 3,000 people had reposted in the image and they actually had to cut the post out before the 24 hours they had initially put. They kind of backtracked on that, too. Basically, they ran into the issue – this is the issue that I guess some companies have – they run this marketing campaign and they don’t really think it through before they just do it. They kind of just push the send button and see what happens. There’s a problem with that. As you can see, with this company, they basically ran through way more than their inventory was and now they’re at the stage of having to try to figure out some sort of solution to it. The issue here, I guess,

Today we are talking about grammar and I am talking to Matt Purland, an experienced English teacher with over fourteen years of experience teaching English full-time, in the UK and abroad. Matt has written and published 24 books and thousands of printable worksheets for teaching and learning English. You can find out more about him at purlandtraining.com, also follow him on twitter @purlandtraining. Some quotes from the episode: 01.21: Matt: I am excited to think about this topic, it's very important for our students and for our lessons. Daria: Do you think it is really important? How important is it for students to learn grammar when they are learning to speak English? 02.04 Matt: What you can say in one language will be totally different in the other language. That's why grammar can help to control it, to control what is said and what is the meaning of this. 02.33: Matt: Yes, we need to have grammar to help control the meaning. It's absolutely vital, it's like a skeleton of our language. 02.45 Daria: While you were speaking, I started thinking: we, teachers, really see grammar as a help. We always say grammar will help you to express yourself. 03.02 Our students often feel limited by grammar. Why do you think it happens so? 03.08 Matt: I think they may be disappointed that they want to learn a different language so they can't just simply translate what they think in their language into English because, then, because of the different grammar, they will maybe sound absolutely different. 05:35 Daria: Our task as teachers is to let them [students] know that they need to understand the language, I mean, not just translate word-by-word from their own language. 09:18 Daria: Does some grammar matter more for communication than other? I believe that there is grammar which will change your message completely if you do it wrong and you just can't do without it [for example, word order or correct prepositions] even in a very simple communication and there is some grammar, yes, it will add to your reputation if you do it right but you will still be understood the right way. 10:39 Matt: When I start teaching someone and they say they don't know anything, I start with the 5 tenses: Present Simple, Continuous, Past Simple, Present Perfect, and Future Simple. 11:42 Matt: I start with this. I think it's not negotiable. If they don't know these 5 tenses, or what are the auxiliary verbs, and what are the negative and question forms. And we work from there. ... I believe if they can understand these 5 different times and five tenses, the rest of the tenses will make sense. 12:46 Daria: Sometimes I understand that this is not the problem of remembering the things, but the problem of acceptance. They keep protesting, they keep saying: 'I don't want to remember that because I don't understand the sense of it'. 13:34 Daria: If you are a learner, it's very important to understand: this is just a different thing. And you are struggling with acceptance of it, you will not be able to learn it just cognitively. It will be very hard. 13:51 Matt: You have to accept and you have to believe you can do it. 14:18 set the goal 14:38 don't be hard on yourself 16:36 Matt: Try to find a good reference book (Matt's recommendation: An A-Z of English Grammar & Usage; Daria's recommendation: Practical English Usage by M.Swan) Key points: 1) Don't translate; be ready to use a structure from English, but not your own language structures; 2) You have to believe you can do it. 3) Remember that grammar IS important because it does change the meaning when you don't use it correctly. 4) Look for the differences in your language compared to English. 5) But don't always think about grammar - remember about your meaning. Grammar just serves the meaning.

What Everybody Ought to Know About Trust Hi, this is Steve Shallenberger, your host for the "Becoming Your Best" podcast series today. And today we're going to have the opportunity to talk about one of the very powerful principles of highly successful leaders. Yes, those that make a difference, that create a culture by design and not a culture by default. And this particular principle we're talking about today is building and maintaining trust. Trust is like a...it's like a reservoir. It takes a long time to build and once the reservoir is full, it brings life and beauty to all around. It can withstand droughts and earthquakes and setbacks and continue to provide this type of life and sustaining to the environment around. And if it's well-maintained and managed, it will provide an ultimate benefit to everything within its reach. And just like a reservoir, if there is a break in the dam, all of that good that took years to build, can be depleted in just a few short hours. And it takes a significant repair and replenishing of the water before that trust is high enough that people can count on it again. Well, think about trust just for a moment. When trust is high, it's much easier to solve even the most complex problems together with other people. But when trust is low, it's difficult to solve even the easiest of problems and including the fact you may not even want to be in the same room with the other person where there's this low trust. I'd like to invite you to think of someone with whom you have low trust. And just think for a moment, why is there a low level of trust with that person? What have they done that may have bankrupt the trust bank if you will, and so the trust meter is at empty? So just think about that for a few second. What are the events, what are the actions, that broke that trust? And I hope that you have somebody in mind specifically. And there may have been one time or it may have been a repeated set of actions and we're going to talk about something called the trust meter in a moment and you'll see how those actions either drive that trust meter down or push it up to full. Now on the converse, I want you to think of somebody with whom you have a high level of trust. Why is there such a high level of trust with that person? What does that person do that deserves such a high level of trust? And what are the things that you do? Well, as you keep those two different examples in mind, building and maintaining trust is a choice. And it is one of the principles of highly successful leaders. It's something that we do unilaterally really, it's better when you have two people or a team or a whole organization. In other words, when it becomes a total culture. And I've seen that in many instances and this is where you have very successful organizations on a sustained basis. However, let me ask another question. How many people does it take to build and maintain trust? Well, really it takes one person, doesn't it? So regardless of where trust is today, one person can make a difference by the choices and actions that they make to improve trust. It's really this unilateral choice that I was just talking about. Now I'd like to have in your mind's eye, have you think about a gas gauge. And imagine yourself driving through the desert, late at night, on a very cold kind of wintery night. And you look down and the gas gauge is at full. How do you feel? Well, yeah. You feel confident, you feel happy, you're not worrying about if you're gonna make it to the other end of the desert. Okay. You can enjoy the trip. It's far more pleasant if there's other people in the car, you can enjoy a nice conversation and you can focus on the things that really matter most. Now on the other hand, let's say that you look down to the gas gauge and it is showing empty. Now how do you feel? Well, now of course, there's apprehension, you're upset, you're wondering what's gonna happen, you certainly can't enjoy the trip, you're thinking of all the options, "What happens if I ran out of gas in the next 10 minutes? Here I am in this cold environment." Well, you get the feeling. Well, trust is just like that and we call this taking a...having a trust meter. And it's very much just like a gas gauge. And so, when that trust meter is on full, then that means that your relationships are strong, they feel good, they're solid. On the other hand, if that meter, the trust meter is what we call it, if it's at a quarter tank or going down or even at empty, think how that relationship feels. It's far different, isn't it? Well, this a powerful metaphor that you and I can use to measure levels of trust with family members, friends, fellow workers, a boss, direct reports, customers and clients and even competitors. And it is uncannily accurate. All you have to do is in your mind's eye is hold up this trust meter in front of you with the gauge that's free moving and it can move to full or empty. And now just hold it up to each relationship that you have. It might be a son or daughter. How does it look? It might be a spouse or a partner. Or any of these individuals that I just mentioned and pay close attention to where the needle's going. And then once you seen where that needle is, then the real question is what can you do to improve, build and maintain a high level of trust? What can you do to move that needle up to full? And I think this is really the set of questions of things that we can do. Here, for example, are a few example...and by the way, one of the great exercises that we have in our seminars is for people to...on the left-hand column is to list specific relationships that you may have in mind, similar to the ones that I just mentioned. So for example, it might be a spouse or a partner, specifically by name. A son or daughter, specifically by name. And a customer, perhaps someone that you work with, a brother or sister. And then, out to the right by each of those names, what are some specific actions that you can take to move that needle up, to get that trust needle up to full on every single relationship? That's really the objective. And this is what you can do unilaterally. And my experience has been, that as you do this to other people, they have a desire to want to do the same thing to you and what happens then you have this culture that starts building between people and teams and organizations and customers and clients. And it leads directly to excellence. It leads directly to moving the level of performance to a high level of performance. It is what creates the environment of going from good to better to best. And so, what are some things, examples of things that you could do? I'm just gonna list a few of those. Here are some specific, unilateral actions that you can take, that you can do to be the difference. Here's one. Be determined to be a world-class communicator. And so, you're working with other people especially if you're the leader. Paint the picture, paint the vision and confirm that they understand what you're trying to accomplish. Everyone appreciates this on projects or on where we're going as an organization. So that's one thing you can do. How about this one? I love this when we do this frequently. My partner and I, Dave Clark, as we're working with some of our key associates or key managers, we'll just be walking through the office and we'll stop and we'll say, "Well, how are things for," whoever it is. Let's say, Matt. "How are things for you, Matt?" Matt has the chance to just visit and...but then we're gonna go a little bit further. So what are Matt's goals for the next one to three years? In other words, "What do you want to accomplish, Matt? What's important to you?" And we just listen. And this is so engaging because as a leader, now that I know what Matt's thinking about, I'm in a position to help him reach his goals but I can also be better informed on how we can work together to create excellence. So imagine the impact that this would have. What does it do for trust, how does Matt feel, especially if we're really sincerely listening? Well, we're all better off. Here's another one of things that you could unilaterally do. This was one that came through on an email today from somebody that was working on their pre-week planning. I love it. They listed about 10 or 15 things on their pre-week planning that they could do that essentially equated to building and maintaining trust. That was the result. Here was one of them. Take a walk with my wife. Great. I think that's way cool. Think of all the things that can happen. And then just listen. Ask how are things going. Here's another thing you can do that unilaterally allows you to build and maintain trust. Take a client to lunch or call someone on their birthday or write a thank-you note. I thought you might appreciate this experience that I read about in the Washington Post. And by the way, I've been at this for a while and...but even though I've been working on leadership for a long time, I found that these principles apply at all levels. Whether you're millennials, next generation, these powerful principles are what allow us to be...to develop the skills of being great leaders ultimately. All right, well, here you go. Here's the experience. The "Washington Post" reported that just a couple of years ago, the Facebook founder and Chief Executive, Mark Zuckerberg challenged himself to write one thank you note each day. The young entrepreneur, who was just 19 when he established Facebook in 2004, had grown sensitive about his reputation for being critical of people and especially his employees. So he decided to make an effort to build and maintain trust by being more appreciative of those around him. And this started changing Mark's thinking and interchanging, interfacing with the people within his organization and started creating a higher level of trust. You know, Zuckerberg is not alone in seeing the value of this. There is a former CEO of Campbell's Soup Company, Douglas Conant. He told "Post" reporters that during his 10-year tenure with that major food brand, he's written at least 30,000 thank you notes to connect with employees. And Conant said that he takes at least an hour a day to write thank you notes to employees who have done well. And he recommends the practice to other top executives who tend to over-develop their critical muscles. And so, this is a way to bring balance. And this is exactly like the reservoir that we're talking about, building up the strong reserve so that people can have a healthy relationship and work in the crucible of challenges, day-in and day-out and freely give and take and...but there's ultimately a foundation there. Well, these are things that you and I can do. Pre-week planning, by the way, is a great tool to help you consistently build and maintain trust. I will never forget an experience that I had three or four years ago as I've been invited by someone to Washington D.C.'s National Prayer Breakfast. This is where the president, the majority of senators, congressmen, the legislative body, members of the Supreme Court are all invited to join leaders from around the nation to pray, to ask regardless of your party, for help to work on unity. This is a powerful experience and in conjunction with this, they also have workshops. And I will never forget as I noticed one of the workshops that was being conducted by an executive by Chick-fil-A. And it was on building relationships. Well, I thought this is interested because at the time, Chick-fil-A was having some challenges because they'd taken a stand on a number of social issues. And this has become a tense and awkward public battle. Many people were picketing various Chick-fil-A locations. So this executive, as I attended this workshop, arranged to sit down with some of the protesters. But he didn't have high hopes for a positive resolution. As a matter of fact, he had a lot of trepidation about what might take place. And as they sat down, the Chick-fil-A executive...all of a sudden it occurred to him rather than just getting into it, to ask one of the principles from the picketing group about his background. He said, "I'd love to hear how you became an advocate for this cause." And so, the fellow said...you know, the executive appeared sincere and so he did, he started responding. And the picketer said that he lost his father 16 years earlier when a drunk driver had killed him in an accident. And then he gave a brief history of his involvement in this cause. Well then, the Chick-fil-A executive said that he was grateful for the man taken a few minutes to share his story. And then the executive said that he too had lost his father to a drunk driver 30 years earlier. And sharing their backgrounds, the two potential adversaries had established a common ground which is where trust begins. And they made a significant progress regarding the issues at hand and agreed to work toward shared goals. This is what I am talking about in creating a culture that allows people to work together because the trust is a higher level of trust. So one of the things that you and I can do is ask people, "What is your story? What's your story?" And then, just listen. We do this frequently in our seminars. We'll have people be put into pairs and working groups and we'll say, "All right, share what a dream is that you have? Or something that really inspires you or something that you would like to accomplish. In other words, what's your story?" And inevitably, at the end of that short exercise, there's such a high energy in the room. Such a connect between people that they maintain the connection after the seminar. So mastering this principle of building and maintaining trust, will bring you greater peace and happiness personally. Especially as you unilaterally take the high ground when the difficult situations come into your life and you just say to yourself, "I will only do things that move the needle up." That takes discipline and willpower. But 100% of the time, every time, you will end up in a better place. It will build greater and stronger relationships. It will build your business and be responsible for millions of dollars of business in the things that you do. So may you find the internal power and peace that comes from unilaterally doing things that push the trust meter gauge towards full. And as you hold that trust meter up and assess your relationships, just fill it inside, you'll know where it's at, then you will make the right decisions to do the right things. And you will make a difference every single day to lift things to good, to make them better and best. This is Steve Shallenberger, your host today with "Becoming Your Best", Global Leadership. See acast.com/privacy for privacy and opt-out information.

Nasir and Matt throw the pigskin around in discussing the Minnesota Vikings' allegations that Wells Fargo is photobombing their new U.S. Bank Stadium. Nasir also gives the Chargers a proper eulogy. Full Podcast Transcript NASIR: Welcome to our podcast where we cover business in the news and add our legal twist to that business news. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: And welcome to another football episode even though the season’s ending. MATT: Well, I mean, actually, it’s not really ending. I mean, we’re kind of going right into the most exciting part of the year. I guess, for you, it’s ending because (1) your local team just got crushed last weekend – I guess, by the time this comes out, the previous weekend – lost 30-0 at home. And then, your favorite team is no longer going to exist anymore. So, I guess, for you, it really is ending. NASIR: It’s true. It’s been a bad year for myself and football. I’ve pretty much given up on the Chargers. Of course, my wife’s upset at me about it because it feels like I don’t have any loyalty but, hey, the Chargers have given no loyalty to me and they’re moving to Los Angeles now – or at least that’s what they’re trying to do. I think, as of today, there might be a chance that there might be one more year here until they make a deal with St. Louis which would be a very awkward year, by the way. MATT: I don’t get how they’re expecting that to go over. I mean, from my perspective, the people I’ve spoken to that are big Chargers fans in San Diego have kind of already said their goodbyes and they’ve given into the fact that the Chargers are going to be gone. So, now, it’s possible they might come back for this weird in-between year before they go to LA. I just can’t see people signing up for that – the season ticketholders. I don’t know. The real die-hards might a lot of people are just going to back out of that. NASIR: I think the ones that are not going to root for the Los Angeles Chargers – or whatever they’re going to be named – are probably not going to be too kind to them this next year if they stay in San Diego. But there is going to be a portion of fans – and, apparently, including my wife – that are going to follow the Chargers to Los Angeles and good luck to them. MATT: What it’s going to be is next year it’s the same thing. It’s going to be in LA and it’s basically going to be a gigantic game for all the away fans because both San Diego and LA are cities with a lot of people not from there. So, whatever team is playing there, they’re going to load the stadium with their fans and that’s what it’s going to be. NASIR: And then, ten years from now, they’ll probably come back from Los Angeles after failing there. MATT: Well, I think the interest is still there in San Diego if they would have been able to build a new stadium but too late, I guess. NASIR: Yeah, too late. MATT: So, let’s talk about another stadium that actually is getting built – I believe it’s going to be ready for next season – that’s in Minnesota. Was it US Bank? NASIR: Yeah. MATT: Stadium? US Bank Arena? It’s probably US Bank Stadium, I’m guessing that’s what it’s called. NASIR: Yeah. MATT: That’s important because they’re going to have this nice, big, new, fancy stadium with the US Bank branded on top of it. It’s going to look really nice in the aerial. NASIR: It’s a rooftop, of course. MATT: Yeah, it’s going to look really nice in the aerial photos. One thing that’s happening – and I think these other towers are getting built or maybe they were getting built at the time when US Bank Stadium got approved – is Wells Fargo is also building or has these high-rises I think that are seven-stories high – something to that effect. And so, let me back up a little bit. The Vikings are building the stadium and basically went around to the neighboring businesses – Iguess entered into agreements with them in terms of signage, things like that – whilst one of the nearby buildings is Wells...

The guys discuss Starbucks firing a deaf employee and what is considered a reasonable accommodation for someone requiring a sign language interpreter. Full Podcast Transcript NASIR: Welcome to our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha and I have a Jolly Rancher in my mouth. MATT: Could have just waited, and I’m Matt Staub, and I’m saying you could have just waited for however long it takes. NASIR: I thought it would be melted by now. MATT: What flavor? NASIR: I don’t know if it melts. It’s sour apple. MATT: Oh. NASIR: I think the best flavor. MATT: The worst, probably. NASIR: Really? That’s the best. It’s the only one I think I really like. MATT: Well, if you ever noticed – actually, I don’t know – maybe the green ones but it seems like every time someone has Jolly Ranchers on their desk or like, when you walk into a building, it’s always grape. No one ever has the grape ones. NASIR: I actually like the grape and the green ones. All the red ones kind of just mash into each other like watermelon and cherry. MATT: Yeah, you can’t decipher one. It’s just red. I mean, it should just be colors – cherry, strawberry, watermelon, raspberry. NASIR: And blue. MATT: Yeah. Blue is usually raspberry, I think. NASIR: Yeah, but blue tastes unnatural – not that any of these others taste natural but… MATT: Well, at least the sour apples are usually green. NASIR: Yeah. MATT: Not that the skin of the apple is produced in the Jolly Ranchers but, yeah, blue raspberry is obviously very unnatural. NASIR: Yeah, exactly. MATT: Not that any of them are very authentically flavored in terms of juice. Anyway, I don’t think that’s what we’re talking about today. Let me make sure. Nope, we’re not. NASIR: Any smooth transition into this? I don’t think so. MATT: No. I mean, there probably is, but I’m not going to even go for it. This is pretty interesting. I don’t know if we’ve ever talked about a sign language related issue before. NASIR: No, and I know we haven’t because, if we did, I would have definitely mentioned that I took a couple of semesters of sign language in college which was awesome. I still know some of the basics so I can kind of eavesdrop on a lot of people’s conversations from a distance which is very rude and taboo. MATT: Why did you take those classes? NASIR: I have no idea. In fact, my wife asked me the same thing. Like, “I don’t know why you took those classes.” I met my wife in a foreign language class so I didn’t need it for a language credit. I think I just did it because I was interested in it. MATT: That’s what I was going to ask because, my wife, they had to take some sort of language class and she opted for sign language but that wasn’t the case with you, I guess. NASIR: No, I’ve taken first year languages – many, many different languages. I’m not fluent in any other language but I’ve taken a lot of first for like one year or so. MATT: You basically can say “my name is…” in every language. NASIR: Precisely. MATT: “How are you?” and then just nothing. NASIR: Correct – which I don’t know which is better – which I would rather be. MATT: Fluent in one. Well, I guess fluent in multiple languages. I assume you’re fluent at least in English. NASIR: Barely. MATT: All right. NASIR: I can say my name then that’s it. I can do an introduction of a podcast. MATT: Ah. Well, anyway, this is a sign language based story we’re talking about which actually falls under disability which we’ll get to but let me tell some back story. This Starbucks in Arizona and I’ve read a couple of different stories on this so I’m going to pull the facts from one of them and, if it happens to be off, then I’ll blame this specific article but there’s a woman that worked at Starbucks from 2007 to 2014. That’s a pretty good amount of time. She was doing sign language from the beginning of 2007 throughout the duration of her employment and so she was working there, no problems.

Nasir and Matt close out the week by talking about the Indian restaurant in New York City that was fined for trying to hire an Indian waiter or waitress. Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha and I’m hungry. MATT: And I’m Matt Staub and I was actually going to comment; I could tell that you were because you, you know, it was straight business when you ran through that intro. It’s not going to get any easier for you because we’re talking about a restaurant. NASIR: And all these articles have nice pictures of Indian food on it. MATT: What are they called? Above the fold? NASIR: Yeah, like header image. I’m literally staring at that right now, by the way. MATT: What is that dish? NASIR: It looks like it’s a standard chicken tikka or masala or a buttered chicken masala. I’m not sure which. MATT: I was thinking masala but I wasn’t sure. I don’t know. It’s not pizza so I don’t know. NASIR: I’m no expert though. MATT: It’s either pizza or other for me. NASIR: I was looking for some pizza episodes for today. MATT: We’ll try to bring one in next week. Anyways, we have this Indian restaurant and it put up an ad for an experienced Indian waiter or waitress. Okay. It did this in October 2013. And then… NASIR: Wait. Wait, if you’re listening to this, pause and think about that and see if you can tell if there’s something wrong with that posting. By the way, it’s okay if you don’t get it because it’s not obvious. MATT: So, we have an Indian restaurant. It looks like a pretty authentic Indian restaurant looking for an experienced Indian waiter or waitress. As a result, the city’s Commission on Human Rights went after this restaurant and ended up, well, the fine was actually initially bigger. It got pushed down. It went after it to fine them because of, I guess, the discriminatory way that they put up the ad in terms of asking for an Indian waiter or waitress. Now, they did say waiter or waitress which actually is an issue I guess that could also be brought up. You can’t just put waitress; you have to put wait person. Like, actor or actress to me is kind of the same thing. I don’t really, you know… NASIR: Can a waitress be a waiter and a waiter not be a waitress? Kind of like an actor be an actress but an actress can’t be an actor or vice versa? MATT: People in the industry that are female in the acting industry call themselves “actors” and not “actresses.” Actresses, I guess, refers to a lesser. But isn’t it “best actress” in the Golden Globes and all that? NASIR: I thought so. Maybe there was a connotation to it that we’re not aware of? MATT: I don’t know. NASIR: I used to be an actor for about 26 years or so then I quit because it got too Hollywood for me. MATT: You were in all of those movies. NASIR: Yeah, all of those. We don’t need to name them though. MATT: Yeah, you were in all the Rocky movies. NASIR: That’s about the right age, right timing for 26 years. MATT: Well, let me finish this up here. So, they hit them with a fine. The law doesn’t allow ads that discriminate based on national origin. It ends up going to hearing. The funny part is – or one of the funny parts are – that, by the time that this hearing happened, it ended up being a year since the business had closed. So, the business wasn’t even open. It’s a pretty ridiculous premise to begin with and I guess the judge felt so bad that they reduced the fine from $7,500 to $5,000 – still saying that there was a discriminatory ad based on national origin even though it was an authentic Indian restaurant looking for an Indian waiter or waitress. NASIR: Yeah. Let’s first talk about this commission because this is something unique – the New York City’s Commission on Human Rights. That’s not something very typical but is specifically in New York City. I’m trying to think if there’s anything else equivalent.

We all understand that technology is addicting. Every passing year, we become more dependent on our gadgets to get us through the day. And although it can seem like a harmless problem, this addiction has deadly consequences. Perhaps the best way to illustrate the problem is to examine the implications of using a smart phone while driving. Consider this - more than 3,000 teens die each year in crashes caused by texting while driving. That is 300 more deaths a year than drunk driving. Why do we still continue to use our phones in the car, despite the consequences? This week we interview Pulitzer Prize winning journalist, Matt Richtel. Matt is the author of the New York Times Bestseller, A Deadly Wandering: A Tale of Tragedy and Redemption in the Age of Attention. In the book, and this episode, Matt explains what technology is doing to our brains through the true story of a deadly car crash that was caused by texting a driving. We not only learn about the neuroscience, but we finally see the real life implications of our addictions. Matt Richtel is a novelist, cartoonist and Pulitzer Prize-winning reporter for the New York Times. He writes about technology, its impact on society, and how it changes the way we how we work, play, and relate to each other. His 2010 series, ‘Our Brain On Computers‘ focuses on how constant use of our devices impacts not only our behavior but our thought processes and even our neurology. His 2009 series about the dangers of multitasking while driving won the Pulitzer for national reporting. Matt joined the Times in 2000 and has written on range of topics, including Internet gambling, identity theft, corporate espionage, video games, mobile communications, the dot com boom and bust, and the pornography industry. He was a Loeb award finalist for his work on the Hewlett-Packard spying scandal and the winner of best project from the Society of American Business Editors and Writers for his work on distracted driving. ____ "Social information is engrained in us. So when the phone rings, it is a piece of social information that is nearly impossible to ignore." - Matt Richtel Quotes from Matt: What we learn in this episode: What is happening in the brain when we text and drive? How does a Pulitzer Prize winning journalist decide what story to cover? How does Skinnerian Theory play a role in explaining our infatuation with our smart phones? Resources: A Deadly Wandering: A Tale of Tragedy and Redemption in the Age of Attention Twitter: @mrichtel https://mattrichtel.wordpress.com/ https://www.youtube.com/watch?v=TcQY14n_Xe4 -- This episode is brought to you by: Igloo: Go to igloosoftware.com/smartpeople to use Igloo for free with up to 10 of your favorite coworkers or customers! Lynda.com: Do something good for yourself in 2015 and sign up for a FREE 10-day trial to Lynda.com by visiting Lynda.com/smartpeople. Aspiration: At Aspiration, their investment strategies are built for the middle class. Signing up takes as little as $500 and five minutes of your time. You can sign up and find out more information at aspiration.com/smartpeople.

The guys close out the week by discussing why companies like Google and Facebook are raising their ownminimum wage pay and how one company in Seattle isblowing up the minimum wage model. Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and add our legal twist to that news. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: I feel like I don’t have to introduce myself anymore – like, ever – not even on the podcast. I’m just talking about in general anywhere. MATT: Just go right into it. NASIR: People should know who I am. MATT: You’re the new… I don’t know. Who’s the most recognizable person? NASIR: Abraham Lincoln. MATT: Most recognizable living person. NASIR: Oh, Abraham Lincoln. MATT: I was going to say Obama but I think it’s an athlete – like, Michael Jordan, I think used to be the most well-known person, most recognizable person in the world. NASIR: But maybe not now. If you think about it, there’s a whole generation of kids that haven’t even seen Michael Jordan play. MATT: What was it? Like, Jordan and then Tiger Woods was really popular. I don’t know. Maybe Lebron James now. NASIR: No, it has to be a movie star or celebrity, not an athlete. It’s more universal. MATT: There’s not even any big movie stars or musicians. NASIR: Actually, it depends – like what you referenced last week – their Q score. My Q score has gotten up there enough that I should just not have to introduce myself anymore. MATT: Yeah, you should wear a shirt that has your score on it. NASIR: Yeah. MATT: Very good. Well, good work. NASIR: Thank you. MATT: Next time you and I are in the same spot and we’re meeting someone for the first time, I’ll just introduce myself and you won’t say anything. NASIR: Exactly. And, if they don’t know me, I’ll get upset too. MATT: Just leave? NASIR: I’ll act offended, yeah. MATT: Well, I can’t make a connection from that to this so I’m just going to go into this but there’s a couple of things that have popped up, one of which is a little bit older but just increases in pay in general. And so, the reason we’re talking about this – for those of you who haven’t heard – Facebook just announced or recently announced that they’re going to pay a minimum $15.00 per hour to contract workers, right? Yeah, to contract workers such as cafeteria staff and janitors just to deal with this minimum wage thing that’s going on. I mean, $15.00 is higher than pretty much everywhere else other than the one spot in Washington State. NASIR: I don’t know if they’re at $15.00 yet. I think they will be or something but, yeah, you’re right. MATT: What’s interesting about this is it’s raising the minimum hourly rate of contractors, contract workers, so not employees. NASIR: Yeah, I thought that was strange too. MATT: Contractors will receive a minimum of 15 days of paid vacation, $4,000 new child benefit for parents who don’t receive parental leave. Isn’t that, like…? NASIR: Exactly. That’s why I think, when they say “contractors,” I think this article’s incorrect somehow. MATT: It has to be – inc.com? NASIR: No, I’m serious, because also they’re talking about lower paid workers regarding their janitorial staff and cafeteria. Like, okay, you could have a janitor or cafeteria workers in contractor status but, with Facebook having a campus and a building and they probably need something there on the full day, I don’t think that’s the case in this case so I still think they’re still employees. MATT: Yeah, that was the first thing I noticed, too. Just the job they were performing, it seemed like it was an issue. This has to be employees, I guess. NASIR: First of all, no contractor gets paid vacation or new child benefits, you know? MATT: Well, we won’t dig too deep into that. If it’s the case that they are independent contractors, we’ll maybe talk about it. But this kind of connects to this company in Seattle. I guess Washington State really loves to treat peo...

Nasir and Matt talk about how one company rebranded in New York but failed to do a name search nationwide. Full Podcast Transcript NASIR: All right. Welcome to our podcast, Legally Sound Smart Business, where we cover business in the news and add our legal twist – just like a little lemon, as I like to say – to those business news stories. My name is Nasir Pasha. MATT: And I’m Matt Staub. I don’t know if you like to say that but you’ve said it, like, a couple of times. NASIR: That’s all I say. I love to say that. MATT: Yeah, this podcast is like a lemon – sour. NASIR: And yellow. MATT: Used for lemonade. NASIR: And it’s a fruit. You listen to it when you’re thirsty. MATT: Exclusively during the summer. Getting off-track here, we’ve got to talk about this – where is this is? Well, Texas and then New York, I guess. NASIR: Nice. MATT: Two of your favorite states. NASIR: Yup. MATT: This has been a very Texas and New York themed week it seems like. NASIR: We covered California too, a little bit. MATT: Yeah, it’s the spread of our firm, I suppose. NASIR: Yeah. We’ll need to get Illinois soon too, once we start practicing there. MATT: What we have is a company who came up with a new name for their startup called TripleMint. NASIR: That’s original. MATT: I didn’t realize it actually means something in the real estate industry. Triplemint means you have a pristine – sorry – immaculate condition of an apartment with an immaculate living space kitchen and bathroom. NASIR: Oh, okay. MATT: Yeah, triplemint, I get that. They have this startup which actually has already raised some funds - $1.65 million – from some people. NASIR: Wait, this is pertinent because some of the investors are Tyler and Cameron Winklevoss, those two twins. MATT: Winklevoss. NASIR: Yeah, those are the twins that are famous for accusing Mark Zuckerberg for stealing their idea for Facebook. Go ahead. I think it comes into play. MATT: So, they’re just a real estate brokerage in New York. That’s it? NASIR: Yeah, but they’re a little bit different – funny enough, I’m looking at a screenshot of their site and it says, “Why we are different.” MATT: That’ll answer our questions. NASIR: There’s pictures of the city and some pictures. So, you see what we see. No sales pressure. Technology rules. I have no idea what that means but what I do know is that they kind of have a startup mentality. I think their capital and their assets are in their technology. They allow a lot of innovative searching and those kinds of things. I’m trying to figure out exactly what makes them original but I’m sure some of our listeners are familiar with them already. MATT: Yeah. NASIR: They have kind of like a Zillow interface to be able to see listings and things like that which I guess is cool. MATT: Yeah, there’s another business in Texas – Austin, specifically – called Triple Mint Real Estate, also a brokerage, smaller brokerage, less people. But, you know, it’s going to be doing the same thing as TripleMint – one word, lowercase – in New York. The Texas one started in 2006, well before this New York one started up, and I guess that’s where – well, we’re not really at a dispute right now, but just an interesting point because the New York one wants to be nationwide. Well, as you alluded to at the beginning of the episode, Texas seems to be a pretty big state in where some of the action is at so I think, if you want to be nationwide, Texas is probably going to be a spot you would want to be. Maybe New York, California, Texas would probably be my go-to three, at least initially. NASIR: Yeah. MATT: What’s going to happen when TripleMint 2 expands out of Texas where Triple Mint Real Estate already exists? I guess that’s where the potential problem lies. NASIR: We can dig deep in the law here. Let’s just do that now and then we can talk about kind of conceptually about naming yourself and so forth. Here we have Triple Mint Real Estate based out of Austin.

The guys kick off the week by discussing the newly introduced Federallaw that would make it illegal for businessesto finecustomers forleaving negative reviews. Full Podcast Transcript NASIR: Okaaay. Uh, okay. I was trying to start goofy. Okay. All right. Welcome to our podcast where we cover business in the news and add our legal twist. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: And this is Legally Sound Smart Business, the podcast. What do you think about that? MATT: Sounds the same as the previous 184 episodes but, you know, it’s fine – fine with me. NASIR: Yeah, it’s cool. I’m excited. MATT: What a great fight that was two days ago. NASIR: Well… So, I haven’t seen it yet and I don’t know. Are you planning on going somewhere and watching it or ordering it? MATT: No, I’m not. NASIR: I like watching UFC fights and boxing once in a while but these fights always seem to be a letdown, you know? There’s just so much hype around it, right? MATT: That’s what I’ve been saying the last few days. In the last twenty years or so, all the big fights I can remember have either been, for whatever reason, I went somewhere – I think it was in 2007 – Oscar De La Hoya fought somebody and it was just… is it twelve rounds? Ten rounds? However many rounds of it, it was just them dancing around and then they took punches in the last, like, thirty seconds. NASIR: Yeah. MATT: It was like, “What was the point of this?” I think it was Mayweather-De La Hoya, if I remember correctly. NASIR: The best fights are sometimes, what do they call it? The undercard? MATT: Yeah. NASIR: Sometimes, they’re the best. Every once in a while, you get some headliner – whatever you want to call it – that are going toe-to-toe and it actually makes it enjoyable. But I think those are rare occasions, frankly. MATT: I’m not a boxing pundit by any means but, from what people have said, this is about five years too late for this match-up. It’s a little bit past their prime. NASIR: Yeah, exactly. MATT: I don’t know how I could put that in terms you would understand. Let’s see. You watch soccer. Who’s the one guy? This is David Beckham versus somebody. NASIR: Yeah, I don’t think I pay attention to soccer that much. MATT: Well, don’t leave a bad review about me because it’s about to be federally banned. I screwed that up. That was a terrible, terrible lead-in. NASIR: Terrible transition? MATT: Yeah. NASIR: You mean, don’t disparage you, right? MATT: Yeah. Ah, all right. Well, we’ve talked about this before in California. They made it so it’s in effect now that you can’t have a consumer or a customer sign an agreement saying that you will penalize them if they leave a disparaging review or make a disparaging statement in public against you. And so, there’s a Federal law that’s trying to be passed that will essentially be the same thing – it’s going to ban these non-disparagement clauses which are more or less threats against customers for leaving these bad reviews and sometimes even penalizing the customers as well or threatening penalty if they leave these reviews. You know, I hope I’m saying the same thing I said before when we talked about this because I want to make sure I’m consistent in what I say because it’s been over a year but you have to have a good service and, if you don’t, then it’s kind of what you take. I mean, I guess, all right, let me dull that back because I don’t agree with what I just said. NASIR: Just rewind it. MATT: Actually, this is good because my thoughts on this have changed since we recorded the first time. That was my stance the first time. But, with the way Yelp and these other review sites have gone, some of these reviews aren’t legitimate so people can leave – well, okay, I’m just having a conversation with myself because I guess those people wouldn’t be signing the contracts necessarily. I don’t know. It’s a coin flip for me. NASIR: I guess the customers that are the people that are just making up revie...

Nasir and Matt get together in San Diego and talk about outrageous non-compete agreement that Amazon had temporary employees sign. Full Podcast Transcript NASIR: All right. Welcome to Legally Sound Smart Business. My name’s Nasir Pasha. This is our podcast where we cover business in the news and add our legal twist. As you know, my intro is all messed up – because it’s usually perfect – only because Matt and I are recording in the same room in sunny San Diego on top of the Symphony Towers at the University Club. MATT: Yes, and a longer table than before. NASIR: Yeah, a nice and long boardroom. I’m looking out towards the east, towards Balboa Park area, kind of. MATT: I’m just looking at the wall for whatever reason. NASIR: Well, yeah, well, you’re in San Diego so you get to have the views all the time. I need to let it sink in a little bit. MATT: That’s true. NASIR: It’s been a while. MATT: I can see Petco Park, a plane, Coronado Bridge, businesses. NASIR: Legally sound smart businesses? By the way, what did you think about pashalaw.pizza? MATT: You said that to me. I didn’t think it was a real thing. NASIR: It’s real. MATT: Hold on. NASIR: I thought you were just joking as if you didn’t think it was real. No, it’s real. MATT: Uh, man, this is actually pretty funny. NASIR: It’s a good time to talk about. All these top-level domain names are still coming out. I love it. Pretty much pick a noun and it’s available or it’s going to be available soon. MATT: Ah, and this just links to all the podcasts that we’ve had that have mentioned, have a tag of pizza? NASIR: Yeah, pretty much. MATT: Actually way less than I expected. NASIR: I was going to do a link that just searches “pizza” but then that would have been way too many because, for example, this one, just by saying “pizza,” now is on that list because of our transcript. MATT: Oh, okay. I was going to say that makes sense because I know it’s definitely been… NASIR: Actually, we’ll change that. MATT: The four that are on here are all titled with “pizza” in the title so I guess that’s why. NASIR: Yeah. In fact, actually, I’m going to just change it now as we’re talking. MATT: This photo is so funny. This pizza looks pretty good, too. NASIR: It’s the Pasha Law brand. By the way, it does search all pizza anyway. MATT: Does it? NASIR: Yeah. MATT: Okay. NASIR: All right. Everyone enjoy that. And that’s our show! MATT: I really thought you were joking this whole time. Can’t even go on, but we’re going to have to go on because we have a pretty interesting topic for today. We’ve talked about… Actually, I think Amazon was maybe one of the first companies we’ve… NASIR: Oh, someone’s breaking in. Someone almost broke into our podcast, probably a fan. MATT: Yeah. NASIR: I appreciate you guys listening in but, you know, you have to give us space to record. MATT: Take the unruly fans outside – same unruliness that former employees of Amazon are going through with this non-compete that they’ve had to sign off on some of them to get severance pay. Also, that’s temporary workers, nonetheless. So, basically, you know the deal with Amazon, they sell anything and everything online, they have people that work for them in the warehouse and take the products and put them in boxes and, you know, make sure they go to the right people. A lot of these are seasonal jobs – around Christmas time’s big, that’s probably the most seasonal one. But they’re having some of these employees – maybe even all of them – sign this 18-month non-compete agreement which, all right, that’s ridiculous right off the bat. NASIR: Yeah. MATT: What’s it preventing them from doing? Amazon bars their former employees from working for companies with products or services that compete with Amazon’s. So, that’s pretty much as broad as you can get. Just looking at the words, it’s broad, but knowing what Amazon does, it’s so overly broad. I can’t imagine any court upholding this sort of – not even in...

The guys kick off the week by getting into what constitutes false advertising and what is mere puffery. Full Podcast Transcript NASIR: All right. Welcome to our business podcast where we cover business news and add our legal twist and my name is Nasir Pasha. Welcome to the program! MATT: And I’m Matt Staub. NASIR: Very good. That was a perfect intro. But, once again, I messed up by mentioning it. MATT: Even though I don’t think you’ll ever have a perfect intro, I’m still going to say this is the best podcast ever. NASIR: I would say so. I would have no disagreement with that. MATT: What if I said it was the fastest-growing podcast ever? NASIR: It’s a fast-growing podcast – a very fast. MATT: Well, it depends. I mean, if I took a look, 07:32:12 a.m. through 07:32:13 a.m. and looked at the growth, if we got, like, three people, I might consider it the fastest-growing podcast. NASIR: Possibly – probably not, but yeah. MATT: So, if you can’t tell, our topic for today is going to be what I call “puffery” which probably, you advertising people out there, you’re going to love this one because this is going to tell you, well, we’re not going to tell you if you’re doing it right or wrong. Well, we’re not going to tell you if you’re doing it right or wrong, but there’s certain things you can say and certain things you can’t, and there’s a recent story here with Slack and that’s why I got the fastest-growing podcast because they declared they’re the fastest-growing business app ever – which seems like a stretch. NASIR: Yeah, which I find hard to believe since I’m not even sure what exactly they do, but it looks like team communication. Maybe it’s not something that I would ever use so maybe that’s why I haven’t heard of it. MATT: Well, yeah, and I would question it even if it was, like, the most popular – even if, like, Google said that or something. I don’t know. It just seems like that’s a very hard thing to quantify. Let’s see. It has more than 500,000 people using it every day, but it’s a user count group by 35 percent in just the first six weeks of the year, 1.7 billion messages – I guess that really doesn’t matter. But, obviously, if you want to declare something, the fastest "blah blah blah" ever, I mean, there’s different ways to measure. “I’m the best shooting point guard of all time,” if you look at this one game and I shot 12 for 12 from the field. NASIR: Versus a career. Versus, you know, only regulation play versus, you know, playoff plays. Yeah, you’re right. I mean, I think Slack, they base it upon users – that’s my assumption, at least. But I think, in this case, even when making that statement, even though there’s multiple ways to measure it, you do have to back it up, and I think, if you’re able to make a statement like that and back it up, I think it’s a powerful marketing message, you know, to declare yourself the fastest, the best, et cetera, it’s pretty cool. But “best” is something different though. You know, I think a lot of coffee shops have, like, “the best coffee in town” or “the best coffee in the United States.” Do you remember that movie, Elf with Will Ferrell? MATT: Yeah, I’ve seen that. NASIR: He sees this sign on the outside that says something like “World’s Best Coffee” and he goes inside and congratulates everyone. He’s very excited. It reminds me of that. But that’s still opinionated. That’s still kind of an exaggeration and puffery within the guidelines of true advertising. MATT: Everyone sees that all the time if you go to any stores. But we have to mention, of course, the number one boss coffee mug of Michael Scott. NASIR: Oh, yeah. MATT: It wouldn’t be this podcast if we didn’t mention that, but it’s where you draw the line. So, the restaurants are always tricky because it’ll say, like, “Voted Best Restaurant” but there’s so many different publications and things that have the voting. It can literally mean anything. There’s a difference between that and something that’s very q...

Nasir and Matt discuss working as a freelancer and what both employees and employers must know to make sure it is done correctly. Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and add our legal twist for you, the listener. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: Welcome. Welcome to our podcast. MATT: Business in the news. Business news. NASIR: Yeah. MATT: News about businesses. NASIR: Legally Sound Smart Business. MATT: Well, you know, I know you hate… NASIR: I hate a lot of things. What do I hate? MATT: I could have stopped there and we could have filled the rest of the episode with things you hate. It’s weird. For sure a nice guy, you do hate so many things. I don’t really understand it. NASIR: Yeah, it really should just be, “I know you hate,” and that’s it, just period. MATT: Anything. We have to talk a little bit about Uber in this episode, but we’re not going to really focus on it. NASIR: I think that’s, like, six weeks in a row, but that’s fine. MATT: It’s not the focus of the episode, but it’s just the precursor to the main topic at hand. So, we saw this story this week – or I guess last week now when it comes out – about an Uber driver who makes $252,000 a year which seems pretty high for driving people around. NASIR: A little, yeah. MATT: What this guy does is he is a typical Uber driver – drives people around from Point A to Point B, gets paid for that – but he also has this side business where he sells his custom jewelry which – I don’t know if you took a look at it – some of it’s actually pretty expensive. NASIR: The question is how do I get this guy to ride with so I can take a look at his jewelry to buy? MATT: Well, he has a website. NASIR: Oh, no, no, no, I want to buy it like everyone else – get in his car and be pitched. MATT: An in-car purchase? NASIR: I guess he doesn’t pitch people though, right? MATT: Yeah. So, basically, just a little bit more on this guy, he respects the customer’s privacy if they’re on the phone or don’t want to talk, but a few times a day or however many rides he does, he will get people that are engaged to speak and then he kind of talks to them about this little side business that he has and makes them jewelry sales on the side. I have a lot of questions about this but one of them is I’m sure there are times when he just finishes a ride, has tried to close a sale, and he’s sitting there for ten minutes, hopefully the customer isn’t getting charged for that in terms of the Uber ride, but I guess he probably has the power to turn that off. NASIR: Yeah. MATT: So, the point here is this sort of freelancing or side project work. What Uber says is, “One of the greatest things about the Uber platform is that it offers economic opportunity for a variety of drivers – full-time, part-time, veterans, teachers, artists, and students. More than 260 cities around the world, supporting and fueling the local economy is important to Uber and our driver partners to help us achieve this goal.” So, my question is how much do you think they paid Forbes to produce this story to make this seem like they actually were these actual independent businesses and bypass this employee independent contractor issue? Because I think that’s the real thing. NASIR: Yeah, you’re right, I agree. I think that’s a very big point you’re making because, on one hand, we already know Uber’s techniques in marketing so I wouldn’t be surprised. To be fair, there is a disclaimer at the end, I don’t know if you read that. It said disclosure, this is the author, they thanked a couple of people for the actual article, but at the end it says, “I work for Google whose Google ventures as an investor in Uber. However, I’m not involved with Google ventures and I wrote this story completely independently.” So, okay, let’s give them that benefit of the doubt. But, of course, who pitched it to them and how did this come about?

Nasir and Matt end the week by diving into the topic of drones and where the law stands with their usage. Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and add our legal twist. And my name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: I keep starting our intro with an accent but maybe I’m just hearing it. MATT: What type of accent? I can’t tell anything. [REWIND] NASIR: Business in the news and add our legal twist. I don’t know what kind of accent – some Midwestern/Californian accent. MATT: I mean, where you’re from, and it’s similar to me, we’re both from the Midwest but we’re not southern enough to get the southern accent. NASIR: No, we’re not. MATT: I wasn’t close enough to Chicago to get that. You were a little bit closer to the East Coast than I was, but you don’t get any of that. So, we’re in a spot where it’s pretty – well, I shouldn’t say “normal.” NASIR: Normal. Yeah, we’re pretty normal. I’m sure we use some words, like you probably use the word “pop” too, right? Or no? MATT: I use all the different words. I don’t favor any of them. I just say whatever. NASIR: I’m the same way. I think I’ve gotten used to using the word “soda” because, when I say “pop,” people will look at me weird – at least in California they did. Here, everyone looks at me weird in Texas. MATT: There’s a thing that came out, I don’t remember if it was a year ago or two years ago but it basically looked at 25 different words – you know, like, soda, pop, Coke, something like that – and it had a map of the US and it was color-coded on who said it. It was actually pretty cool. NASIR: Yeah, absolutely. There’s even different phrases that describe different situations. MATT: Someone recently made a comment to me that wasn’t from the US and they were saying, “You know, if the US formed today, all these different states would be different countries because a lot of them are so different than other parts.” I mean, you and I are very good examples. California and Texas are very different than pretty much every other state in the US. NASIR: Yeah, even New York. I mean, those are the three states that we practice in. It’s interesting how the law has developed in the three different states and how you can see even just taking one body of law like employment law and how each state approaches general concepts differently. I think, from an employment perspective, New York and California are pretty close in their interpretation and how they implement it but still very different, and Texas is on a different planet altogether for sure. MATT: Yeah, that’s very true, very true. Well, we’re going to talk about a lawsuit just to set up the topic, but it was in Virginia so none of this. I was hoping it would apply to one of the three states we talked about. NASIR: You’re always looking for a transition, I know. MATT: But we’re going to talk about drones. And so, the thing I was getting to about Virginia was this guy just settled with the FAA which is the Federal Aviation Association, is that right? NASIR: I think Administration, right? MATT: Yes, Federal Aviation Administration, you are correct. NASIR: Yeah. MATT: So, he just settled with them for a whopping $1,100 on a $10,000 fine. NASIR: Sweet. MATT: Pretty good, 10 percent of what he owed. So, you want to know what he was fined for? NASIR: Yeah. MATT: The fine was that he was using his drone for commercial purposes and this was a few years ago, wasn’t it? 2011. NASIR: Yeah, this was before drones really became a consumer product. MATT: So, he was operating it for commercial purposes but using it also in a reckless manner while filming a commercial at the University of Virginia. So, I don’t know what the reckless manner part means. NASIR: Yeah, he was probably hired to film or take some photos or something to that effect and didn’t know how to drive the drone, apparently. MATT: It’s actually funny – quick side story – I went to...

The guys end the week by talking about Chevrolet awarding the World Series MVP a possibly defective truck. Nasir and Matt also answer a pizza related question about Yelp! Full Podcast Transcript NASIR: All right. Welcome to our podcast where we cover business in the news and answer some of your business legal questions that you, the listener, can send in to ask@legallysoundsmartbusiness.com. My name is Nasir Pasha. MATT: And I’m Matt Staub. NASIR: And this is our Friday episode – always a very exciting topic – somehow we get to talk about sports. MATT: Yeah. NASIR: Which is my least favorite topic. And then, after all that baseball. MATT: Yeah. NASIR: And, apparently, there’s a World Series going on which – I don’t know – will that be over by now? No, it is over, right? San Francisco won? MATT: Well, the story we’re talking about is about the guy who won the MVP for the World Series so I would wager to say it’s probably over. NASIR: Okay. So, that’s done. MATT: Yeah. NASIR: Who won? San Francisco, right? MATT: San Francisco won, yes. NASIR: Nice. MATT: I’m not surprised. I know you don’t follow baseball so I won’t hold it against you. NASIR: I don’t think most people follow baseball but okay. MATT: Yeah, I do. So, basically, I’ll explain this to the listeners – and to you, too – so you understand how this works. NASIR: Okay. Tell me. MATT: In the World Series, two teams play, one team wins, and when the World Series is over… NASIR: Two teams play and one team… Okay, I got that part. MATT: They select a World Series MVP so it’s basically the player that performed the best. I will assume it’s always been from the team that’s won. I know, in the NBA one time, the winner actually was from the team that lost somehow. NASIR: Whoa. And is it MVP of that game or of the league? MATT: Just the series. NASIR: Okay. Sorry. MATT: Just for that seven games. So, the selection was pretty easy this year because one pitcher for the Giants basically won three of the four games himself which is unheard of. So, he won and, recently, they started giving out cars – maybe ten years ago, maybe less. But, this year, Chevrolet was the sponsor and they gave out this 2015 Chevy Colorado which, yeah, great. I mean, actually, the guy who won loves trucks. He loves hunting. It’s going to be good for him. The only problem is this truck just had a recall on it for airbag concerns. So, basically, they gave this guy who just had a great performance this truck with potential liability issues and I assume that they got those fixed. But it got me thinking about, you know, if a business gives away something free – like, let’s say you have a promotion as a business and you give away a free prize, like when we gave away that… what did we give? An iPad Mini? NASIR: Yeah. MATT: What if that would have, like, exploded when the winner used it? NASIR: Like, what if the recall was that, “Whoops! Our iPad Minis are actually bombs. Careful with that.” We actually give away a bomb to somebody, that’d be horrible. MATT: I was trying to think of something. Obviously, a truck is going to be a lot more dangerous than an iPad, but it’s a consideration. I don’t know. From a legal perspective, this seems pretty questionable and, just one little tangent on this, I don’t know if you’ve seen the guy who actually presented the award. I feel bad for him because he was obviously, like, very nervous and he was reading off of like a paper of paper he had and he’s like, “This truck has really cool technology and stuff.” That’s what he said. NASIR: Why was he so nervous? MATT: This is less than 24 hours. Chevrolet is already using that slogan in their commercials. I saw a Chevy commercial last night and it’s like, “We’ve got cool technology and stuff.” From a PR perspective, they nailed it. NASIR: You don’t think it was planned? Oh, obviously, it was probably not planned, but they were just good to react, huh? MATT: If it was planned,

Nasir and Matt kick off social media week by discussingthe waitress who got fired for going on a Facebook rant after poor tipping. They also answer, "Our company has really taken off but we now need some tech work done. Should we just buy some software or bring in someone in-house?" Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business. This is Nasir Pasha. MATT: And this is Matt Staub. NASIR: And welcome to our business podcast where we cover business in the news and also put in our legal twist and also answer some of your business legal questions that you, the listener, can send in to ask@legallysoundsmartbusiness.com. MATT: Are you just going to not talk about the fact that, apparently, some of the guys – actually, I guess, the whole US men’s soccer team listened to the podcast on Monday hearing that you said that you thought they were going to lose. I guess that deflated them for the match on Tuesday. You’re basically to blame. The whole country is blaming you right now. NASIR: Well, I had a lot of money running on that game. Luckily, I won. No, just joking. Ah, yeah, well, it’s a sad affair. It was a well-fought game though. MATT: A tough one. NASIR: Very. By the way, we’re referring to the Wimbledon match, right? MATT: Yeah. Well, I watch that as well but I guess we turned to Costa Rica? I don’t know who to root for. There’s eight teams left. I guess you root for the team that’s in your own section or qualifying division – unless you have some sort of ties, like your family is from somewhere. NASIR: I’ve always enjoyed watching Germany play. They also came out the same group as US so Germany and Costa Rica are my teams. Costa Rica is more of a Cinderella hope and Germany is more likely to win. MATT: Right. I guess we’ll see what happens. We’ll keep the audience updated for those who don’t watch. NASIR: Yeah, basically, you could get all your scores updates from this podcast – like, a week later. MATT: I don’t know when the final is. NASIR: Final is I think a week from Sunday. MATT: We’ll probably be recording when we have the final two teams or just about the final two. NASIR: Yes, exactly. MATT: We’ll make our predictions then. NASIR: Well, we should get to this podcast that we’re doing. MATT: What do we have for today? All right, this is a pretty interesting story and I’m sure this isn’t the first time this has happened. It’s the most recent time this has happened at least. So, a waitress in Ohio just got terminated but not for maybe a reason you would think – because she went home and complained on Facebook about getting poor tips for the night. Apparently, she was Facebook friends with someone who had been a customer that night and saw it, printed it out a screenshot of the complaint from this girl’s profile, brought it into the restaurant and then they fired her which is kind of humorous. I mean, it’s kind of stupid on the waitress’ part if she knew – unless she had a million friends on Facebook. I think I would know any time a friend of mine on Facebook was someone I was waiting on but, I don’t know, that’s just me. This is pretty interesting because, with new technology, there’s new ways to get fired from a job. NASIR: Yeah, I think Facebook status comments and private messages are probably the best way to terminate your employee, in my opinion. Maybe even have an exit interview just through some Facebook messaging. That would be interesting. Have a third-party witness somehow in there. MATT: Mark Zuckerberg. NASIR: Yeah, he’s spying on you anyway. I was trying to think, you know, this is pretty interesting. Why is this news in the first place? Is she complaining that she was fired? Did she feel that she was wrongfully terminated? MATT: That would have to be the case, right? I don’t see why this would get picked up otherwise other than her reaching out to someone and here’s what I’m guessing happened – she gets fired, she goes and talks to an attorney who is like, “Oh,

Nasir and Matt celebrate America's birthday by discussing the newest decision in the hotdog in the eye at a baseball game case and the legal side of the 4th of July. They then answer, "I gave my employees the option to take the 4th of July off. Everyone except one employee decided to take the day off. I was planning on not going to the office but now do I have to show up for this one person? All my employees are hourly." Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business! This is Nasir Pasha. MATT: And this is a very patriotic Matt Staub. NASIR: Oh, nice. Our patriotic episode of our business legal podcast where we cover business news and answer some of your business legal questions that you, the listener, can send in to ask@legallsoundsmartbusiness.com and dot-USA, but not really. Don’t send it there. MATT: Dot-USA? That’s… NASIR: No, it’s dot-US. MATT: Oh, dot-US, okay. NASIR: I don’t think they have a dot-US. MATT: Yeah, which you actually will see. I’ve actually seen those. Those exist already. NASIR: Yeah, I don’t know if dot-USA exists though. Will it exist? Someday. MATT: It will after this episode, that’s for sure. NASIR: Definitely. MATT: It’s all going to be American themes. Sorry to our international listeners. NASIR: We apologize, Nigeria! MATT: What’s more American than hotdogs and baseball? This is a story we talked about. It’s been a while ago now. NASIR: Episode 1. MATT: I don’t know if it was Episode 1. NASIR: Oh, Episode 2. MATT: You’ll get it right eventually. I mean, I don’t remember which one it was but it was about the fan who was at a baseball game. I think it was a Royals game and he got hit in the eye with a hotdog by Slugger, their mascot, and a Missouri Supreme Court has just ruled – just now, I’m getting a live feed – that it is not an inherent risk of watching baseball – a flying hotdog flying towards you is not an inherent risk – which I think, in my opinion, you know, I’ve been to a lot of baseball games, I don’t know if I agree with this just because, when you go to a baseball game, you know that there is the risk. A ball could be flying at you, depending on where you’re sitting, it could be flying very fast at you and depending on where you’re sitting too, a bat could come into the stands. Hotdogs – I could knock a hotdog down if it’s flying towards me. If a baseball is flying at me as fast as it is off a bat, I can’t knock that down. NASIR: But what if he was sitting at a place where sometimes, you know, it depends where you’re sitting as far as the amount of risk. And then, also, if you’re watching the game and paying attention, then you also have lesser risk because then you can possibly see a ball or a bat coming. MATT: Yeah. NASIR: But a hotdog? This guy was damaged pretty bad. Like, his retina was detached or something like that. Had to get a new eyeball. MATT: I agree. Obviously, there’s a lot of breaks in baseball between innings and between the top and the bottom of the individual inning. So, if baseball is not going on, that’s I’m assuming the time they’re throwing the hotdogs out so you’re not expecting anything to be happening at that time. I guess he does have an argument in that sense. Obviously, he has that argument because he ended up winning but… NASIR: At the same time, why doesn’t Kansas City just pay for this? I mean, this guy got hit by a hotdog and his retina was detached. It’s like, just pay it. I mean, you have insurance to at least cover some of it. MATT: This is why I’m here – because you don’t follow baseball. If you did, you would know the Royals have had a long period of bad… I think it’s been 25 years since they’ve been in the playoffs. It’s been a long time. So, I just think it’s one bad thing after the other. That’s probably the reason they didn’t do it. This is something they should have just taken care of. NASIR: It’s probably the insurance companies that are fighting the claim anyway so it may not even be in th...

*What The FC is officially here!* Already, there are so many questions to answer ( Who are Will and Matt? What will this podcast look like? ) and stories to tell ( What are our "origin stories" as fans of the game? ). In this episode, we hit on all these points and more! Join us every weekend for a new episode as we continue the journey.