Podcasts about evs

Episode 670: Neal and Toby discuss the EV market perhaps seeing an end of an era as carbuyers make their last ditch efforts to buy EVs before the tax credit goes away. Then, Big Tech is making a big push towards Live Translations in their latest slew of hardware. Also, workplace dramas dominate the Emmy Awards. And Discord has a major impact on Nepal's election. Finally, what you need to know in the week ahead.  00:00 - Hire a porch decorator 2:45 - Is the EV boom short-lived? 7:50 - A step closer to universal language 11:45 - Discord elections in Nepal 16:45 - Workplace Emmys 21:00 - Week Ahead Check out https://www.indeed.com/brew for more Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

It's EV News Briefly for Monday 15 September 2025, everything you need to know in less than 5 minutes if you haven't got time for the full show. Patreon supporters fund this show, get the episodes ad free, as soon as they're ready and are part of the EV News Daily Community. You can be like them by clicking here: https://www.patreon.com/EVNewsDaily GLOBAL EV SALES RISE AUGUST 2025 https://evne.ws/4gpyec9 FORD'S FOCUS-SIZED RECOVERY PLAN https://evne.ws/4meLq4M EUROPEAN AUTOMAKERS SEEK 2035 FLEXIBILITY https://evne.ws/3Vi2snC TOYOTA BUILDS EV SUVS IN KENTUCKY https://evne.ws/4nvokI6 STELLANTIS CANCELS ELECTRIC RAM 1500 REV https://evne.ws/4nftZCk NISSAN MICRA LIVE EVENT SHOWCASES NEW SUPERMINI EV https://evne.ws/42g5jS7 GM REAFFIRMS EV-ONLY FUTURE, SLOWS TRANSITION https://evne.ws/42g5jS7 AMAZON TESTS GM BRIGHTDROP DELIVERY VANS https://evne.ws/42xweZr VOLVO CEO EXPECTS OTHER BRANDS TO FAIL https://evne.ws/46JM199 CHINA AUTO INDUSTRY THREAT TO GLOBAL MARKET https://evne.ws/3K1F6QR HYUNDAI-LG GEORGIA BATTERY PLANT STARTUP DELAY https://evne.ws/42qMDif SCOUT CEO ARGUES FOR DIRECT SALES STRATEGY https://evne.ws/3K1vNjS MAINE DISTRICTS FACE ELECTRIC SCHOOL BUS SERVICE ISSUES https://evne.ws/46kbFAN GLOBAL EV SALES RISE AUGUST 2025 Global electric vehicle sales reached 1.7 million in August, marking a 5% rise from July and 15% year-on-year, with BEVs and PHEVs contributing to a strong year-to-date total of 12.5 million—25% higher than 2024. Europe led growth, North America hit a record as buyers rushed to secure tax credits, and China saw robust, if moderating, expansion, while BYD cut its sales target but expects significant overseas volume. FORD'S FOCUS-SIZED RECOVERY PLAN Ford will launch a new mid-sized crossover in 2027, built in Valencia, Spain, reflecting a shift toward affordable EVs following Fiesta and Focus factory closures. The model will compete directly with the likes of Tiguan and Sportage at a mid-£30,000 price point—aiming to recover relevance with lower emissions and competitive pricing without expecting past market share highs. EUROPEAN AUTOMAKERS SEEK 2035 FLEXIBILITY European automotive leaders are calling for flexibility in the EU's 2035 ban on petrol and diesel cars, citing tougher global supply chains and increased reliance on Chinese battery suppliers. Automakers advocate for hybrids and transitional support beyond 2035, while member states like Italy and France push for exceptions, highlighting the division over the full fossil fuel phase-out deadline. TOYOTA BUILDS EV SUVS IN KENTUCKY Toyota will begin producing its first electric vehicles in the U.S. next year, including two three-row SUVs at its Georgetown, Kentucky site, part of a $1.3 billion investment focused on domestic EV growth. The move aims to serve rising American demand, add jobs, and advance Toyota toward carbon neutrality by 2050, while balancing hybrids, plug-ins, and full EVs. STELLANTIS CANCELS ELECTRIC RAM 1500 REV Ram has scrapped its planned all-electric 1500 REV pickup in favor of a plug-in hybrid model, citing weak demand for battery-only trucks and financial constraints at Stellantis. The new Ram REV, featuring a gasoline generator with over 690 miles of range, appeals to users needing greater towing and long-distance capability, while Stellantis refocuses on hybrids and profitable platforms. NISSAN MICRA LIVE EVENT SHOWCASES NEW SUPERMINI EV Nissan unveiled its fully electric sixth-generation MICRA in Rotterdam, built on the dedicated AmpR platform, offering two battery sizes, 198–260 miles WLTP range, and advanced handling and tech features. Starting at £21,495 in the UK with government support, deliveries begin January 2026 as MICRA leads Nissan's European EV lineup expansion. GM REAFFIRMS EV-ONLY FUTURE, SLOWS TRANSITION GM CEO Mary Barra reaffirmed the company's long-term goal of going all-electric by 2035, positioning it as a strategic "North Star". However, she acknowledged that the full transition may take decades due to industry complexity and evolving market and regulatory challenges. AMAZON TESTS GM BRIGHTDROP DELIVERY VANS Amazon has started testing GM's BrightDrop electric vans alongside its existing Rivian fleet, part of its strategy to deploy 100,000 electric delivery vehicles by 2030. The pilot comes as GM faces production slowdowns, offering a chance to boost BrightDrop's visibility and demand while Amazon diversifies its supplier base. VOLVO CEO EXPECTS OTHER BRANDS TO FAIL Volvo recently rehired former CEO Håkan Samuelsson, who affirmed the inevitability of electrification and predicted only a few Chinese brands will dominate globally in the next decade. He expects legacy automakers will struggle, with survival dependent on agility and partnership with advanced firms like Geely, as newcomers like Tesla and BYD reshape the market. CHINA AUTO INDUSTRY THREAT TO GLOBAL MARKET Industry experts at the Detroit Automotive News Congress warned that U.S. automakers are underestimating the competitive threat posed by Chinese brands, whose EV market share in China surged to 50%. Fierce home competition is fueling aggressive export plans, targeting Europe, Mexico, and North America, with cost and technology advantages challenging established automakers. HYUNDAI-LG GEORGIA BATTERY PLANT STARTUP DELAY Hyundai and LG's Georgia battery plant faces a two- to three-month startup delay after a major U.S. immigration raid detained hundreds of workers, most employed by LG suppliers. Hyundai will offset production impact by sourcing batteries from other facilities while both governments negotiate skilled labor solutions for future projects. SCOUT CEO ARGUES FOR DIRECT SALES STRATEGY Scout Motors CEO Scott Keogh stated the company will pursue direct sales, comparing traditional dealer model unfavorably to buying directly from Apple and advocating for a seamless brand experience. He dismissed dealers as a distraction, reinforcing direct-to-consumer as the company's strategic retail approach. MAINE DISTRICTS FACE ELECTRIC SCHOOL BUS SERVICE ISSUES Maine school districts have seen electric buses sidelined due to unresolved service issues, with manufacturer Lion Electric's bankruptcy halting repairs and parts, leaving districts stuck with non-functional vehicles under federal grant terms. The state faces mounting frustration, a federal lawsuit against Lion, and reliance on emergency replacement options while the EPA oversees the troubled program.

When people talk about tipping points in the climate, it's usually bad news – the irreversible melting of ice sheets or the collapse of rainforests. But could there be positive tipping points too, moments where climate solutions break through and spread rapidly?Tim Lenton, Professor of Climate Change at the University of Exeter and author of Positive Tipping Points: How to Fix the Climate Crisis, says it's already happening – from the dramatic rise of renewable energy to the surge in electric vehicles. He explains how in Norway, the 80s pop band A-Ha played a crucial role in making EVs mainstream.So, could positive tipping points hold the key to addressing the climate crisis? Hosts Graihagh Jackson and Jordan Dunbar speak to Professor Lenton about how positive tipping points happen and what we can learn from them. Got a question? Email us: theclimatequestion@bbc.com Production Team: Jonathan Baker, Grace Braddock, Tom Brignell, Diane Richardson, Sabine Schereck and Nik Sindle Editor: Simon Watts

Tu Le and Lei Xing bring you inside Europe's biggest auto show where Chinese EV makers and global legacies collide.We break down: • Volkswagen Group's push into €25K EVs (Cupra, ID Polo, Skoda Epiq) • BMW's Neue Klasse iX3 vs. Mercedes' all-new GLC EV • Polestar 5 sedan launch — is it too late? • BYD's massive European push (Seal 6 DMI Touring, Dolphin Surf, Denza flash-charging) • XPeng, Changan, Leapmotor and the “second wave” of Chinese OEMs storming Europe • Partnerships everywhere: Valeo–Momenta, Bosch–WeRide, Qualcomm–QCraft • The rise of Chinese lidar (Hesai, RoboSense) and chipmakers (Horizon, Black Sesame)00:00 Introduction to Mobility Munich Special Edition01:44 Volkswagen Group's New Electric Vehicles05:22 BMW vs. Mercedes: Competing Electric Models10:26 Chinese OEMs Making Their Mark in Europe15:35 Reflections on Day One of the Event20:40 The Future of EVs and Industry Partnerships25:37 Closing Thoughts and Future Events

One of the great things about owning an electric vehicle is that you're not taxed for using the roads - those behind the wheel of other cars pay the fuel excise when they refill.But the government is looking to change that.Today, Giles Parkinson, founder and editor of Renew Economy and The Driven websites, on why a road user charge for electric vehicles is a "clunky" idea.Featured:Giles Parkinson, founder and editor the EV website The Driven

Bob Zimmerman details SpaceX's expanding Starlink reach, including a $17 billion deal to acquire Echostar's FCCspectrum licenses, ensuring Echostar's survival by partnering rather than competing. He also reports on Starship Super Heavy's 10th test flight, where metal thermal tiles failed but significant lessons were learned, with plans for an 11th flight and version three development. NASA's Dragonfly mission to Titan is vastly over budget and behind schedule, risking failure. China's technological exports, including drones and EVs, pose surveillance risks due to government control. 1945

CONTINUED Bob Zimmerman details SpaceX's expanding Starlink reach, including a $17 billion deal to acquire Echostar's FCCspectrum licenses, ensuring Echostar's survival by partnering rather than competing. He also reports on Starship Super Heavy's 10th test flight, where metal thermal tiles failed but significant lessons were learned, with plans for an 11th flight and version three development. NASA's Dragonfly mission to Titan is vastly over budget and behind schedule, risking failure. China's technological exports, including drones and EVs, pose surveillance risks due to government control. 1959

CBS EYE ON THE WORLD WITH JOHN BATCHELOR SHOW SCHEDULE  9-12-25 GOOD EVENING. THE SHOW BEGINS IN GAZA WITH THE GOAL OF DEHAMASIFICATION.. FIRST HOUR 9-915 John Bolton criticizes the "two-state solution" as a dead idea post-October 7th, proposing a "three-state solution" where Gaza returns to Egypt or is divided, and the West Bank is managed by Israel and Jordan. He emphasizes "De-Hamasification" as crucial and humanitarian, arguing that Arab nations, particularly Egypt, resist taking Gazan refugees due to fears of importing Hamas/Muslim Brotherhood influence. Bolton believes this is necessary for a stable future in the region. 915-930 Lorenzo Fiori shares a traditional Milanese recipe for "rice with saffron" (risotto alla Milanese), often served at La Scalagala dinners, describing it as delicious and creamy with parmesan cheese. He recommends pairing it with Italian wines like Barolo or Barbaresco from Piedmont. Fiori also discusses Italy's economic concerns regarding political instability in France and Germany, and the ongoing international interest in NATO events. 930-945 Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. 945-1000 CONTINUED Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. SECOND HOUR 10-1015 Jim McTague reports from Lancaster County, PA, challenging the narrative of an economic slowdown. He shares examples of busy local businesses like "Phil the painter" who has never been busier. McTague observes a trend of housing price cuts, but notes vibrant local tourism and events. He highlights the significant economic boost from two new data centers, creating 600-1000 construction jobs and 150 permanent positions, bringing the county into the 21st century. 1015-1030 Max Meizlish, a senior research analyst, highlights how Chinese money laundering networks are fueling America's fentanyl epidemic by cleaning drug proceeds for Mexican cartels. These networks also enable wealthy Chinese nationals to bypass capital control 1030-1045 Richard Epstein discusses federal district court judges defying presidential orders, attributing it to a breakdown of trust and the president's "robust view of executive power" that disregards established procedures and precedents. He explains that judges may engage in "passive resistance" or "cheating in self-defense" when they perceive the president acting for political reasons or abusing power, such as in budget cuts or dismissals. Epstein also links this distrust to gerrymandering and increasing political polarization1045-1100 Richard Epstein discusses federal district court judges defying presidential orders, attributing it to a breakdown of trust and the president's "robust view of executive power" that disregards established procedures and precedents. He explains that judges may engage in "passive resistance" or "cheating in self-defense" when they perceive the president acting for political reasons or abusing power, such as in budget cuts or dismissals. Epstein also links this distrust to gerrymandering and increasing political polarization. THIRD HOUR 1100-1115 Henry Sokolski addresses the critical challenge of the US power grid meeting AI data center demands, which are projected to require gigawatt-scale facilities and vastly increased electricity by 2030. He questions who bears the risk and cost of this buildout, advocating for AI companies to fund their own power generation. Sokolski also discusses the debate around nuclear power as a solution and Iran's suspect nuclear weapons program, highlighting the complexities of snapback sanctions and accounting for uranium. 1115-1130 CONTINUED Henry Sokolski addresses the critical challenge of the US power grid meeting AI data center demands, which are projected to require gigawatt-scale facilities and vastly increased electricity by 2030. He questions who bears the risk and cost of this buildout, advocating for AI companies to fund their own power generation. Sokolski also discusses the debate around nuclear power as a solution and Iran's suspect nuclear weapons program, highlighting the complexities of snapback sanctions and accounting for uranium.1130-1145 Professor John Cochrane of the Hoover Institution attributes current inflation to the fiscal theory of the price level. He explains that massive government spending, such as the $5 trillion borrowed during COVID-19 with $3 trillion printed by the Fed, combined with no credible plan for repayment, directly causes inflation. Cochrane differentiates this from monetarism, noting that quantitative easing (printing money and taking back bonds) did not lead to inflation. He emphasizes that the 2022 inflation spike was a loss of confidence in the government's ability to pay its debts. Successful disinflations, he argues, require a combination of monetary, fiscal, and microeconomic reforms. 1145-1200 Professor John Cochrane of the Hoover Institution attributes current inflation to the fiscal theory of the price level. He explains that massive government spending, such as the $5 trillion borrowed during COVID-19 with $3 trillion printed by the Fed, combined with no credible plan for repayment, directly causes inflation. Cochrane differentiates this from monetarism, noting that quantitative easing (printing money and taking back bonds) did not lead to inflation. He emphasizes that the 2022 inflation spike was a loss of confidence in the government's ability to pay its debts. Successful disinflations, he argues, require a combination of monetary, fiscal, and microeconomic reforms.FOURTH HOUR 12-1215 Conrad Black offers an insider's view of the Trump White House, describing a very positive, informal, and busy atmosphere. He notes the president's decisiveness, courtesy to subordinates, and long workdays, with constant activity in the Oval Office. Black contrasts this informal style with Roosevelt and Nixon, suggesting it's a "three-ring circus" that nonetheless works due to Trump's methods. He also touches on Canadian perceptions, acknowledging Trump's work ethic despite political differences.EV1215-1230 Brandon Weichert highlights the immense power demands of AI and AGI data centers, requiring gigawatts of electricity and facing significant regulatory hurdles. He discusses the potential weaponization of AI, noting human nature's tendency to weaponize new technologies. Weichert shares personal experiences with AI tools like Grok, Gemini, and Claude, including instances of AI "diversion" rather than hallucination. He emphasizes the need to master this technology, as the substantial investment ensures its permanence.1230-1245 Bob Zimmerman details SpaceX's expanding Starlink reach, including a $17 billion deal to acquire Echostar's FCCspectrum licenses, ensuring Echostar's survival by partnering rather than competing. He also reports on Starship Super Heavy's 10th test flight, where metal thermal tiles failed but significant lessons were learned, with plans for an 11th flight and version three development. NASA's Dragonfly mission to Titan is vastly over budget and behind schedule, risking failure. China's technological exports, including drones and EVs, pose surveillance risks due to government control.1245-100 AM CONTINUED Bob Zimmerman details SpaceX's expanding Starlink reach, including a $17 billion deal to acquire Echostar's FCCspectrum licenses, ensuring Echostar's survival by partnering rather than competing. He also reports on Starship Super Heavy's 10th test flight, where metal thermal tiles failed but significant lessons were learned, with plans for an 11th flight and version three development. NASA's Dragonfly mission to Titan is vastly over budget and behind schedule, risking failure. China's technological exports, including drones and EVs, pose surveillance risks due to government control.

The debate over EV adoption reached its peak after the PM put the mandate on ice. Now auto industry leaders want to scrap the rules altogether, while advocates say Canada risks falling behind if it doesn't aggressively pursue electrification. We trace the politicization of EVs over the years with an industry reporter, and ask Electric Mobility Canada whether their goal of more EVs on highways is falling by the roadside.

Gold and silver are breaking records, and experts say this bull market may just be getting started. Silver's spot price surpassed $42 per oz for the first time in 14 years. Silver price closed at $42.11 oz,  while gold price ended at $3,642 oz. From central bank buying to booming demand in solar and EVs, precious metals are firing on all cylinders. With silver shortages looming and gold price forecasts climbing to new highs, investors everywhere are paying attention. Listen to this week's market update to see why the smart money is moving into gold and silver now. Silver is drawing attention for its potential to outperform gold in percentage gains during this cycle, with short-term targets of $45–$50/oz and some forecasts even higher. Silver demand is being supercharged by industrial uses like solar panels, EVs, and data centers, raising concerns about potential shortages by 2030.

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week's episode, we discuss Tesla unveiling its new Megablock product, bunch of new EVs at IAA, the debacle at Hyundai's plant, and more The show is live every Friday at 4 p.m. ET on Electrek's YouTube channel. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the podcast: Tesla unveils Megablock and Megapack 3: more power and energy deployed faster Tesla engineer accuses Elon Musk of betraying Tesla's mission in exit letter Tesla gives up on Cybertruck wireless charging VW on Tesla Supercharger access: be patient, it should be coming this year The Volkswagen ID.Cross delivers the ‘secret sauce' as an affordable, sleek electric SUV Mercedes unveils GLC electric SUV: a more refined all-electric platform with 440 miles of range The Polestar 5 GT is available to order now and we finally have performance specs The new 2026 Ford F-150 Lightning STX delivers more range, but keeps the same price A Mercedes EQS with solid-state batteries drove 750 miles and still had range to spare Hyundai is now delaying its EV battery plant that was raided by ICE Here's the live stream for today's episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET: https://www.youtube.com/live/lY1Mefdi1Wc

Carney hits pause on EVs but moves forward on “nation-building” projects.With Canola farmers being hit hard by Chinese tariffs, is the solution to drop the 100% tariffs on Chinese EVs? Scott Moe and Danielle Smith think so.Plus, a goodbye to Franklin, Babar, and The Magic Schoolbus.Host: Jesse BrownCredits: James Nicholson (Producer), Lucie Laumonier (Associate Producer and Fact Checking) tom sayers (Audio Editor), max collins (Director of Audio), Jesse Brown (Editor)Guest: Jan Wong Further reading on our website. Sponsors: oxio: Head over to canadaland.oxio.ca and use code CANADALAND for your first month free! Squarespace: Check out Squarespace.com/canadaland for a free trial, and when you're ready to launch use code canadaland to save 10% off your first purchase of a website or domain.BetterHelp: Visit BetterHelp.com/canadaland today to get 10% off your first month.If you value this podcast, support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody. You can listen ad-free on Amazon Music—included with Prime. Hosted on Acast. See acast.com/privacy for more information.

Our Chief Asia Economist Chetan Ahya discusses how the evolving trade relationship between India and China could redefine global supply chains and unlock new investment opportunities.Read more insights from Morgan Stanley.----- Transcript ----- Welcome to Thoughts on the Market. I'm Chetan Ahya, Morgan Stanley's Chief Asia Economist. Today – one of the most important economic relationships of our time: India and China. And what the future may hold. It's Thursday, September 11th at 2 pm in Hong Kong.Trade dynamics between India and China are evolving rapidly. They are not just shaping their own futures. They are influencing global supply chains and investment flows. India's trade with China has nearly doubled in the last decade. India's bilateral trade deficit with China is its largest—currently at U.S. $120 billion. On the flip side, China's trade surplus with India is the biggest among all Asian economies. We expect this trade relationship to deepen given economic imperatives. India needs support on tech know-how, capital goods and critical inputs; and China needs to capitalize on growth opportunities in the second largest and fastest growing EM. Let's explore these issues in turn. India needs to integrate itself into the global value chain. And to do that, India needs Foreign Direct Investment from China, much like how China's rise was fueled by Foreign Direct Investment from the U.S., Europe, Japan, and Korea, which brought the technology and expertise. For India, easing restrictions on Chinese FDI could be a game-changer, enabling the transfer of tech know-how and boosting manufacturing competitiveness. Now, China is the world's manufacturing powerhouse. It accounts for more than 40 percent of the global value chain—far ahead of the U.S. at 13 percent and India at just 4 percent. The global goods trade is increasingly focused on products higher up the value chain—think semiconductors, EVs, EV batteries, and solar panels. And China is the top global exporter in six of eight key manufacturing sectors. To put it quite simply, any economy that is looking to increase its participation in global value chains will have to increase its trade with China. For India, this means that it must rely on Chinese imports to meet its increasing demand for capital goods as well as critical inputs that are necessary for its industrialization. In fact, this is already happening. More than half of India's imports from China and Hong Kong are capital goods—i.e. machinery and equipment needed for manufacturing and infrastructure investment. Industrial supplies make [up] another third of the imports, highlighting India's dependence on China for critical inputs. From China's perspective, India is the second largest and fastest-growing emerging market. And with U.S.-China trade tensions persisting, China is diversifying its exports markets, and India represents a significant opportunity. One way Chinese companies can capture this growth opportunity is to invest in and serve the domestic market. Chinese mobile phone companies have already been doing this and whether this can broaden to other sectors will depend on the opening up of India's markets. To sum up, India can leverage on China's strengths in manufacturing and technology while China can utilize India's vast market for exports and investment.However, there's a caveat: geopolitics. While economic imperatives point to deeper trade and investment ties, political developments could slow progress. Investors should watch this space closely and we will keep you updated on key developments. Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

(Sept 11, 2025)Host of ‘How to Money' Joel Larsgaard joins the show to talk about Americans largely believe hard work will not lead to greater levels of economic success, flipping items on Facebook Marketplace, and Robinhood launching a new social media platform. When you try to kill the negotiators, negotiations end.

You’ve heard about Formula 1, right? But do you know about Formula E, its plucky all-electric sibling? This week on Zero, Akshat Rathi talks with Sylvain Filippi, co-founder and chief technology officer of Envision Racing, about why the world needs an electric racing series, how Formula E is improving the experience for consumer electric cars, and why he’s not too concerned about the US backlash against EVs. Explore further: Envision Racing Lewis Hamilton’s Next Race Car Should Be Electric EV Racing Struggles as Climate Action Falls on Priority List Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Eleanor Harrison Dengate, Siobhan Wagner, Sommer Saadi and Mohsis Andam. Thoughts or suggestions? Email us at zeropod@bloomberg.net. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.See omnystudio.com/listener for privacy information.

Shoot us a Text.Episode #1143: Today, we pause and reflect on the state of the union, in light of September 11th and the assassination of Charlie Kirk.This industry is about More Than Cars, and its our job to carry that light and that hope forward in how we serve our employees, customers and our communities.​​US EV sales hit another milestone in August pushing EVs to a record 9.9% share of new car sales. With tax credits ending this month, Q3 is on pace to be the strongest EV quarter in US history.August EV sales hit 146,332, up from 9.1% share in July, while theverage EV price: $57,245 — up 3.1% from July, flat year-over-year.Incentives averaged $9,000 per vehicle, equal to 16% of ATP.Tesla's market share fell to 38%, its lowest ever, as rivals surged.Cox analyst Stephanie Valdez Streaty: “The one constant in the automotive business is that fresh product sells well. The market is now flooded with all-new, fresh EVs from mainstream competitors – consumers have more choice than ever.”Ford is taking center stage in late-night TV as Jimmy Fallon tapes The Tonight Show in Detroit for the first time ever.The Detroit Opera House, built in 1922, will host Fallon's one-night show on September 15.Ford is in its fifth year partnering with Fallon and NBC.Fallon previously test-drove a Mustang GT with Jim Farley and filmed skits promoting the F-150 Lightning.Ford-backed segments have included everything from a parody music video to puppies predicting the Kentucky Derby.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

"Tech is still the name of the game" when it comes to markets, says Jason Brown, a thesis he carries through today's Big 3. He sees CrowdStrike (CRWD) remaining strong with the "need for cybersecurity," Palantir (PLTR) giving investors a "second chance" entry in its recent pullback, and NextEra Energy (NEE) as a leader in powering A.I. and EVs while highlighting the stock as a "low-risk" trade. Jason offers example options trades for all three stocks while Rick Ducat dives into the charts.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

If you're trying to decide which car to buy or want to learn more about the latest EVs on the market, Motortorque can help.      

Europe is recalibrating its strategy in the global shift to electric vehicles (EVs), with China streaking ahead while the US is facing significant headwinds, according to the latest EY Mobility Lens Forecaster. This AI-powered model projects light-duty vehicle sales through 2050 across the three largest markets globally, Europe, China and the US. Across these three markets, battery electric vehicle (BEV) sales are expected to exceed 50% by 2034, marking a pivotal moment. Hybrids and plug-in hybrids (PHEVs) are forecast to maintain a c.30% share through 2036, underscoring their role as a key bridge to full electrification. However, the pace of the change across the three markets varies significantly, with China expected to achieve a 50% share of new energy vehicles (NEV) sold in 2025. Europe's EV sales are forecast to surpass petrol and diesel by 2028, before crossing 50% by 2032 under tightening emissions rules. In contrast, the US is now projected to reach 50% EV adoption by 2039 (a five-year delay from previous projections) amid policy delays, high costs, and charging gaps. Ireland's EV market continues to evolve with hybrid vehicles playing an increasingly important role in bridging the gap for many consumers while infrastructure expands to support wider EV adoption. The latest Central Statistics Office (CSO) data shows a strong rebound in EV uptake in 2025, with new electric vehicle registrations rising by 64% in July of this year compared to the same month in 2024, and a 27% increase in the first half of the year. Hybrid and plug-in hybrid vehicles also saw a 110% year-on-year increase in June, highlighting their role in maintaining momentum. According to the Society of the Irish Motor Industry (SIMI), this upward trend continued into August, with battery electric vehicle registrations accelerating by nearly 70% year-on-year, reinforcing the strength of Ireland's EV recovery. This recovery follows a temporary slowdown in 2024. However, targeted government support, including tiered grants, toll discounts and fleet electrification schemes, is helping to address some well-documented challenges. Ireland's EV transition strategy has been supported by Government grant schemes, which have sought to accelerate the availability of EV Charging Infrastructure - grant schemes administered by Transport Infrastructure Ireland are supporting the rollout of 131 high-powered chargers across 17 roadside locations and 175 fast and ultra-fast chargers across 53 hubs by the end of 2025. Julia Ann Corkery, EY Ireland Partner and Transport Leader, says: "Globally, the EV transition is advancing, but unevenly. China benefits from stable policy and a robust EV ecosystem. Europe is on a steady path under strict emissions targets; however, the pace of adoption will be slower than was previously anticipated, with hybrid technologies playing an increasingly important role in bridging the gap to full electrification in the short to medium term. The US, meanwhile, faces policy uncertainty, high costs and infrastructure gaps. Electric vehicles are central to Ireland's transport decarbonisation strategy, and it's encouraging to see strong momentum reflected in the CSO and SIMI data from 2025, as well as the broader trends across Europe. The rise in EV registrations, alongside shifting consumer preferences and the rollout of additional charging infrastructure, signals a dynamic market which is beginning to mature. As battery electric vehicle adoption accelerates towards 2032, Ireland is well-positioned to benefit, particularly as infrastructure and affordability measures continue to evolve to support wider uptake. In the interim period, hybrid vehicles will be expected to play a central role in bridging the gap on the transition to zero-emission vehicles." Europe: Rebounding after 2027 The EY Forecaster suggests that in Europe, economic pressures, reduced incentives, and softer emissions penalties will dampen BEV growth through 2027. But stricter CO2 l...

Ireland's electric vehicle market is booming, with registrations up 69% in August and over 20,000 new EVs licensed so far in 2025 - a 37% increase year-on-year. With one in six new cars now electric, EVs are becoming the mainstream choice for both drivers and businesses. This rapid growth makes the return of the Nevo Electric Vehicle Show to Dublin's RDS Simmonscourt this November especially timely - uniting industry leaders, public sector decision-makers and consumers for Ireland's largest ever showcase of electric mobility, clean energy and sustainable transport. The Nevo Electric Vehicle Show, in partnership with Bank of Ireland, is set to return to Dublin's RDS Simmonscourt this November with its most ambitious programme yet. Running across two days, Friday 7th November for businesses and Saturday 8th November for the general public, it will be Ireland's largest ever event dedicated to electric vehicles, clean energy, and sustainable mobility. Bank of Ireland is once again the show's title partner in 2025 while SSE Airtricity will continue as the exclusive Energy Partner, reflecting the growing importance of energy solutions in driving Ireland's shift to electrification. Every automotive brand operating in Ireland will be present, alongside exhibitors spanning public and home charging, solar energy, personal and public electric transport, smart home technology and wider energy services. Business day, on Friday, 7 November, is designed to help businesses, fleets, and the Public Sector of all sizes plan for a sustainable future. With climate targets looming, the event will bring together CEOs, CFOs, Heads of Fleet and Sustainability from across Ireland. The agenda will feature keynote speakers, panel discussions and case studies from organisations already transitioning to electric mobility. Workshops will be hosted throughout the day by GEOTAB, ESB, SSE, Activ8 Energies and Pragmatica, covering topics such as fleet management, smart energy, and business strategy development. The goal is to empower decision-makers to accelerate their journey towards net zero while also gaining practical advice on costs, infrastructure, and policy. For the general public on Saturday, 8 November, the Nevo EV Show promises a full day of discovery, excitement and hands-on experiences. Over 120 electric vehicles will be on display across 56 stands, representing 34 car brands. Nissan is confirmed as the official vehicle launch partner this year, where the brand will unveil the all-new Micra and the latest Leaf, marking their first official appearance in Ireland, giving visitors an exclusive first look. More than 30 vehicles will be available to test drive as part of the SSE Airtricity Driving Experience, while ESB ecars will showcase 12 vehicles in the new live demonstration area with EV expert Derek Reilly offering insights into performance, design and features. Visitors can also look forward to exclusive vehicle launches from more leading brands, expert panel discussions on everything from vehicle grants to charging, and a chance to explore the very latest in sustainable transport solutions. Attendance is once again expected to be significant! Organisers are targeting 10,000 registrations for the business day and 20,000 attendees for the public day, backed by a nationwide marketing campaign and strong support from event partners including Bank of Ireland, SSE Airtricity, ESB ecars, GEOTAB, ZEVI and SEAI. The Nevo EV Show aims to build on the extraordinary success of last year's event, which attracted almost 20,000 visitors. With a broader programme, bigger displays and more vehicles than ever before, the 2025 edition is shaping up to be Ireland's definitive showcase of the electric future. Admission is free, but registration is required. Tickets for both the Business Day and Public Day are available now at nevo.ie.

Spike celebrates his birthday weekend with an Auratium Green Porsche 718 Spyder RS, while he and Zuckerman debate keeping both the Spyder and the 911 S/T. The hosts dive into spec'ing a GT3 Touring, reviewing the GMC Sierra EV AT4, and dish on controversial EV paddle shifters that Jonny calls "the stupidest thing in the whole world." ______________________________________________ BUY SCR MERCH! https://spikescarradio.com

Hello and welcome to EV News Daily. I've got two exciting announcements to share with you today. EV NEWS CHINA Following a trial run earlier in the Summer and talking to the audience about how it was received, EV News China is officially back as a weekday feature.   Here's why: China isn't just the biggest car market in the world; it's the biggest EV market by far. Last year, over half of all electric cars sold globally were sold there. What happens in China sets the tone for everything—the price of batteries, the models we see launched, even the charging standards adopted worldwide.   But following Chinese EV news can be tough. Some of the reporting is in Mandarin, announcements come at lightning speed, and Western headlines often oversimplify the story.  That's where EV News China comes in. We'll bring you clear, focused updates every weekday, so you'll always know what matters most in the market shaping the future of EVs.   So from today, keep an eye out for EV News China wherever you listen. Because to understand the global EV story, you've got to follow what's happening in China.  PATREON EXCLUSIVITY Starting today, we're launching Patreon specials, with a 7-day exclusivity period.   The daily EV News Daily podcast will always remain free, but there are so many times I want to dive deeper into a story, bring you an interview, or share what I'm seeing behind the scenes.  That's where the Patreon specials come in.   Many creators offer exclusive content but that goes against the mission of this podcast, spreading the word about EVs, so I've never locked podcasts behind a paywall. However, I do regularly make bonus content—deeper dives, expert conversations, inside-access updates, plus longer weekend features on batteries, charging, and EV policy. Until now, those were published when they were ready, in the free feed. From today any bonus shows will go live on Patreon first for 7 days. It's extra value for those who choose to support the show and keep it independent and ad-free.  And for those who want access immediately, they can support my work directly. If you don't mind waiting, you'll get exactly the same content, just with a wait. So if you'd like to get access to those new daily specials, check out the Patreon page today. And thank you to everyone who's already supporting—you're making all of this possible.  

Straight from Day 1 at RE+ 2025, this replay of the PowerUp Live Morning Show and Daily Round Up brings you a fast-moving mix of leaders shaping the clean energy transition—from domestic steel to EVs, hydrogen, DG, big-grid storage, and much more.Nico Johnson, Lisa Ann Pinkerton and Sylvia Martinez welcome leaders, influencers and clean tech podcasters onto the stage. Here is who you can expect to hear from in this episode, straight from Day 1 at RE+ 2025:Jigar Shah - MultiplierEthan Ehlers - NextWave Energy MonitoringChanel Parson - Southern California EdisonGary Kessinger - Attala SteelDaily Round UpBen Kuisle - Burns & McDonnellKevin Lin - TeraHiveDerek Mast - Derek the solarboiNick Sangermano - GP Power PartnersRyan Harty - HondaFor more conversations like this, be sure to come visit us at the PowerUp Live Stage this week at RE+ in Las Vegas!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you'll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today's guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Talking everything from Apple store progress, to Michigan budget issues, GM pumping brakes on EVs, Ann Arbor being an AI hub, and Wayne State's new research building. Feedback as always - dailydetroit -at- gmail -dot- com or leave a voicemail 313-789-3211. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

In this episode, Tudor speaks with Henry Payne, an auto columnist & podcaster, about the current state of electric vehicles (EVs) and the broader auto industry. They discuss the impact of government policies on the EV market, the influence of China, and the challenges faced by American manufacturers. The conversation highlights the disconnect between government mandates and consumer preferences, as well as the implications for the future of manufacturing in the U.S. The Tudor Dixon Podcast is part of the Clay Travis & Buck Sexton Podcast Network. For more visit TudorDixonPodcast.com Check out Henry's Podcast See omnystudio.com/listener for privacy information.

Marc Tarpenning is Co-founder of Tesla and a venture partner at Spero Ventures. In 2003, Marc and Martin Eberhard saw two signals: GM killed its beloved EV1, and Californians snapped up Toyota's Prius despite its compromises. They realized the market was ready for an electric car that was better than gas, not worse. Their breakthrough: 7,000 off-the-shelf laptop batteries powering a sports car that outran a Porsche and drove over 200 miles. The Tesla Roadster was born, before Elon Musk joined the company.Marc shares how his time in Saudi Arabia exposed him to oil dependence, how NuvoMedia taught him about the pace of battery improvement, and why a software mindset helped Tesla out-innovate incumbents. Now at Spero Ventures, Marc backs founders building solutions that are both economically compelling and environmentally vital, and explains why, to him, EVs have already won.Episode recorded on Aug 12, 2025 (Published on Sept 9, 2025)In this episode, we cover: [05:58] Marc's experience fixing software projects in Saudi Arabia[07:06] Why TELO's compact electric pickup makes sense[09:09] Marc's Star Trek optimism versus Blade Runner dystopia[10:29] On founding NuvoMedia and the first e-book readers[17:40] Brainstorming EVs after the dot-com collapse[20:25] Prius demand proves customers value efficiency[22:18] Reducing oil dependence as national security[24:46] Roadster powered by 7,000 laptop lithium-ion cells[30:28] The Tesla launch playbook[32:14] Acceleration as the hook for high-end EV buyers[37:20] Early interactions with Elon Musk at SpaceX office[40:11] Lessons from early Roadster builds[43:36] Vertical integration only where it truly differentiates[48:15] Why EVs are inevitable[50:30] Marc's thoughts on Tesla today Enjoyed this episode? Please leave us a review! Share feedback or suggest future topics and guests at info@mcj.vc.Connect with MCJ:Cody Simms on LinkedInVisit mcj.vcSubscribe to the MCJ Newsletter*Editing and post-production work for this episode was provided by The Podcast Consultant

(Sept 09,2025)Supreme Court lifts limits on immigration raids in the Los Angeles area. How focused is Gavin Newsom on his job? His official schedule remains a mystery. ABC News tech reporter Mike Dobuski joins the show for ‘Tech Tuesday.' Today, Mike talks about Apple's big event happening today previewing the iPhone 17 and testing out GM's semi-autonomous driving technology. Senate republicans investigate Palisades fire response.

Ethiopia opens a power project it thinks could transform its economy. We'll hear from the project manager at the Grand Ethiopian Renaissance Dam.Also, new electric car batteries that promise to end your range anxiety, and power up our EVs in super quick time...Also, how to reduce the cost of reoffending for the government? Let prisoners to ern their own money.You can contact us on WhatsApp or send us a voicenote: +44 330 678 3033.

“The theme of the expo is ‘designing society for future lives.' And it is just that from the foundations, from the buildings to the exhibits, each country showcasing what they're doing for our future, in technology, healthcare, sustainable, living energy…The Japan pavilion's exhibit…is about the circular economy and…the theme is between life and life. So the pavilion, and its circular structure, is about life and how everything is connected and flows, again, the circular economy.” Yvonne Burton on Electric Ladies Podcast Japan is one of the countries most vulnerable to the effects of climate change, and is also a nexus of coordination between Asia and the West, economically and politically. So today our guest is taking us on a tour of the sustainability and climate-related exhibits at the massive Osaka Expo. Listen to Yvonne Burton, who is an expert on doing business in and with Japan, tell us about the fascinating new technologies and materials that Japan and other countries, including China, are displaying and demonstrating at the Osaka Expo. It continues through October so you can plan your trip today!   You'll hear about: ●        The overall theme of the Expo and how it's integrated into each country's pavilions and exhibits. ●        Why different materials and technologies are being developed and how they are being used to replace common carbon-intensive or waste-intensive ones. ●        Which issues related to climate change the countries choose to focus on tells us a lot about what they are facing, what concerns their citizens and where the country or company is investing ●        Plus, career advice, such as:   “It's about how you think about who you are. You can follow the script of what society says you should be thinking, feeling, or doing at this point. Or you can say, ‘I have this certain experience, these skills, and I want to fully utilize myself.' And that often entails going out on your own and creating something that of course doesn't exist. And it's a risk. …You have to really take a look at yourself and say, ‘I believe in me and I don't want to be limited. I want to use all parts of myself'.” Yvonne Burton on Electric Ladies Podcast   Read Joan's Forbes articles here.   You'll also like: ·       Telle Whitney, Silicon Valley tech veteran, author of “Rebooting Culture,” on building a culture of innovation ·       Stephanie Hare, Ph.D., Author of “Technology is Not Neutral,” on technology, A.I. and the climate crisis ·       Autum Huskins, Hitachi Zosen Inova, turning waste into energy (and wine) ·       Climate as a Geopolitical Security Emergency, with Svitlana Krakovska, Ph.D. and Mirian Villela, head of Earth Charter, a UN-founded organization and the Center for Education for Sustainable Development:   Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.   Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson

Shoot us a Text.Episode #1141: Tesla drops a philosophy-heavy master plan that barely mentions EVs. Palmer Luckey becomes the first to fly the Jetson One eVTOL. And McKinsey pushes back on AI job fears with a boost in entry-level hiring.Tesla's “Master Plan Part IV” is here, and it might just be the most philosophical of the bunch. With barely a mention of actual cars, the company appears to be pivoting hard toward artificial intelligence, humanoid robots, and an ambitious goal they call “sustainable abundance.”The document positions Tesla as a leader in building tools that "bring AI into the physical world."The original "Master Plans" outlined clear goals: launch EVs, scale production, and push solar. Fewer than 200 words of Part IV reference Tesla's current or future products, with humanoid robot Optimus taking center stage.The plan leans heavily into themes like "Growth is infinite" and "Innovation removes constraints" instead of product roadmaps.Electric vehicles are only mentioned in the context of the past; the future is autonomy, labor automation, and AI computing.Musk has said Tesla's humanoid robots will account for “~80% of Tesla's long-term value.”Tech founder Palmer Luckey just became the first customer to take delivery of the Jetson One — a personal electric aircraft that doesn't even require a pilot's license. And yes, he took it for a spin.The Oculus and Anduril founder lifted off in Carlsbad, CA after just 50 minutes of training.Jetson One is a $128,000 single-seat eVTOL with 20-minute flight time and 63 mph top speed.Luckey's flight kicks off Jetson's official global rollout; 2025 and 2026 models are already sold out.Jetson's CTO says their goal is to “move ground-based transportation up to the air.”At a time when many fear AI will make junior roles obsolete, McKinsey is leaning in the opposite direction. The firm announced it plans to grow North American hiring by 12% in 2026, with a focus on entry-level talent — especially those fluent in emerging tech.McKinsey currently employs 5,000–7,000 non-partners in North America and could grow that number by up to 20% in five years.North America chair Eric Kutcher values younger workers' fluency in tech: “The 20-year-old econ major… is way more in tune.”Kutcher emphasized that while AI may improve efficiency, it frees up teams to pursue growth initiatives — not layoffs.Many CEOs aren't excited by cost-cutting; they're eager to redirect resources toward new opportunities, he noted.“What we will work on will still require the same level of intellect… doing the things that you can't do with machines,” said Kutcher.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Amy King hosts your Tuesday Wake Up Call. ABC News national correspondent Jim Ryan opens the show talking about Roblox deploying tech aimed at protecting kids from predators. ABC News journalist Steven Portnoy speaks on the Supreme Court lifting restrictions on Trump immigration tactics in California. Courtney Donohoe from Bloomberg joins the show to talk about the latest in business and what is affecting the markets today. The show closes with the host of ‘How to Money' Joel Larsgaard about planning for Christmas, interest rates dropping, and used EVs getting cheaper.

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

ABC News tech reporter Mike Dobuski joins the show for ‘Tech Tuesday.' Today, Mike talks about Apple's big event happening today previewing the iPhone 17 and testing out GM's semi-autonomous driving technology.

Amy talks with the host of ‘How to Money' Joel Larsgaard about planning for Christmas, interest rates dropping, and used EVs getting cheaper.

Shoot us a Text.Episode #1140: Today we're talking about Toyota's big ethanol play in Fukushima and California lawmakers slamming the brakes on “Leno's Law” for classic cars. Plus, Paul's back with some unexpected retail takeaways from his vacation travels.Show Notes with links:Toyota and a coalition of Japanese automakers are doing something symbolic and strategic — turning the former Fukushima no-go zone into a proving ground for next-gen biofuels.A Toyota-led consortium is piloting ethanol biofuel production in Okuma, the town devastated by the 2011 nuclear disaster.They're cultivating high-cellulose sorghum, which outperforms corn in poor soil and doesn't compete with food crops.This is part of Japan's “multipathway” strategy — pushing hybrids, synthetic fuels, and biofuels alongside EVs.The group, which includes Subaru, Mazda, Suzuki, Daihatsu, and Eneos, opened a $33M plant in November to convert the sorghum to E10 fuel.“We want this movement to spread beyond Japan to the world,” said Toyota CTO Hiroki Nakajima while touring the fields in a straw hat.Jay Leno's push to exempt classic car owners from smog checks in California has officially stalled. Despite passing the Senate and Leno's personal testimony, the bill was quietly killed by the Assembly Appropriations Committee.Senate Bill 712, dubbed “Leno's Law,” would have exempted pre-1981 cars with historic plates from smog checks.The Assembly's Appropriations Committee killed the bill without explanation, alongside 70 others on its “suspense file.”Leno argued classic car smog checks are outdated, expensive, and hard to perform with modern equipment.Environmental groups and air quality regulators opposed the bill, citing cost and pollution concerns.“Sadly, today California said ‘no' to helping preserve these rolling pieces of history,” said sponsor Sen. Shannon Grove.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

On today's episode of Quick Charge, the Germans are rolling out a raft of great-looking new EVs with great range, fast charging, and competitive price tags. Meanwhile, Tesla's US market share has sunk to near record lows. As punishment, Elon's getting a trillion-dollar raise. Mercedes and BMW each have a fresh take on the electric crossover with more than 400 miles of range and VW has a new affordable EV on tap, too. Plus, I talk you through the ins and outs of some of my favorite toys: the 10x10 Siesta Dock XL from Retrospec and the all-electric, go-anywhere John Deere TE 4x2 Gator UTV. Source Links Retrospec Siesta Dock XL inflatable platform (sponsored) Mercedes unveils GLC electric SUV: a more refined all-electric platform with 440 miles of range 2026 Mercedes-Benz GLC EV exterior leaks ahead of schedule Check out the new Mercedes-Benz GLC EV interior and its giant 39″ infotainment screen Meet the new BMW iX3: A 500-mile range EV with ultra-fast charging and much more The Volkswagen ID.Cross delivers the ‘secret sauce' as an affordable, sleek electric SUV Tesla (TSLA) sees US market share of electric car sales drop to new lows Tesla (TSLA) board fully loses its mind and offers Elon Musk a pay package worth up to $1 trillion E-quipment highlight: John Deere TE 4×2 Electric Gator UTV Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple Podcasts, Spotify, TuneIn, and our RSS feed for Overcast and other podcast players. New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We'll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don't miss a minute of Electrek's high-voltage daily news. Got news? Let us know!Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show. If you're considering going solar, it's always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it's free to use, and you won't get sales calls until you select an installer and share your phone number with them.  Your personalized solar quotes are easy to compare online and you'll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

Henk van Alphen was born and raised in Holland. After serving in the army, he sought adventure and travelled to Canada where he and his girlfriend took a float plane into the wilderness, built a cabin, hunted and fished, and lived off the land for a year. It took them seven days to walk back into civilization. Henk then went to college in Canada and began to work part time for a mining operation. His wilderness experience was a perfect match for the needs of mining developers who relied on "grubstakers" to trek into the wild, searching for mineral deposits to develop mines.Henk's career in mining began in Canada, and then led him to extensive works in Argentina, Chile, and other South American countries. He was agnostic about what minerals he sought to develop... working with coal, iron ore, gold, silver, copper, zinc, uranium, and ultimately lithium. He discusses the process of developing mine sites... noting his style and business model of working collaboratively with indigenous populations, making them part of the process which ultimately led to longer term successes.The conversation then shifts to lithium mining. Henk discusses where lithium is found - in brine, clay, and pegmatites - and how it is mined. His work involved extracting lithium from brine in "salars" or drying lakes. This was not well received because in arid countries, solar evaporation of the brine wastes precious water... so he and his colleagues have focused on DLE or Direct Lithium Extraction.Ted and Henk discuss the value of lithium, a mineral at the core of the clean energy revolution. Henk is articulate about the role of lithium in electric vehicles, and in laptops and cellphones. He notes China's preeminence in this field. While other battery chemistries are being examined, Henk notes that advances in lithium batteries are extending EV's range, making EVs clear winners in the automotive future. And he posits that lithium will be with us for some time even if other chemistries are promising and may ultimately replace lithium. That will be, he jokes, when he is six feet under!

In this episode of EV Musings, Gary explores the commonly cited concern about making emergency long-distance journeys in electric vehicles . The discussion is prompted by a Tesla Model 3 owner considering switching to a hybrid due to fears of being unable to reach a loved one quickly in an emergency. Gary dissects this scenario, comparing EV and fossil fuel vehicle travel times, and highlights that delays are often due to traffic, roadworks, or other unpredictable events—not EV charging. He argues that the emergency journey concern is largely a red herring and that EVs are more than capable of handling such situations. He also suggests that public transport may be a faster and less stressful alternative in many cases.This season of the podcast is sponsored by Zapmap, the free to download app that helps EV drivers search, plan, and pay for their charging.Links in the show notes:There's a surprising climate solution right under your feet | Grist - Cool ThingEpisode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk(C) 2019-2025 Gary Comerford Support me: Patreon Link: http://www.patreon.com/evmusingsKo-fi Link: http://www.ko-fi.com/evmusings The Books:'So, you've gone electric?' on Amazon : https://www.amazon.co.uk/dp/B07Q5JVF1X'So, you've gone renewable?' on Amazon : https://amzn.to/3LXvIckSocial Media:EVMusings: Twitter https://twitter.com/MusingsEvInstagram: @EVmusingsOctopus Energy referral code (Click this link to get started) https://share.octopus.energy/neat-star-460Upgrade to smarter EV driving with a free week's trial of Zapmap Premium, find out more here https://evmusings.com/zapmap-premium

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: ⁠Ryan Felton⁠, reporter covering the automotive industry for the Wall Street Journal Learn more about your ad choices. Visit megaphone.fm/adchoices

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: Ryan Felton, reporter covering the automotive industry for the Wall Street Journal Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: Ryan Felton, reporter covering the automotive industry for the Wall Street Journal Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: ⁠Ryan Felton⁠, reporter covering the automotive industry for the Wall Street Journal Learn more about your ad choices. Visit megaphone.fm/adchoices

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: Ryan Felton, reporter covering the automotive industry for the Wall Street Journal Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

An Inflation Reduction Act subsidy for electric vehicles is being shut down by the Trump administration at the end of September, and automakers are preparing for sales of EVs to slow. Can this nascent industry survive?  Guest: Ryan Felton, reporter covering the automotive industry for the Wall Street Journal Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Stu talks with Chris Celek, the Executive Director of the Electric Vehicle Association — an organization that has championed electric vehicles for 50 years! They chat about the challenges and opportunities now and in the future with the adoption of EVs. What a great start to Drive Electric Month! Support us on Patreon at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/StusEVU⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Electric Vehicle Association at: myeva.orgdriveelectricearthmonth.orgTopics: Electric Vehicle Association, electric cars, EV chargers, climate change, pollution, Drive Electric Month, the future of EVs

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week's episode, we discuss Tesla Master Plan Part 4, a new affordable EV from VW, wireless EV charging, and more. The show is live every Friday at 4 p.m. ET on Electrek's YouTube channel. As a reminder, we'll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in. After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps: Apple Podcasts Spotify Overcast Pocket Casts Castro RSS We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming. Here are a few of the articles that we will discuss during the podcast: Tesla releases ‘Master Plan Part 4', a smorgasbord of vague AI promises Tesla (TSLA) board fully loses its mind and offers Elon Musk a pay package worth up to $1 trillion Tesla moves ‘Robotaxi' safety monitor from passenger to driver's seat The stunning Volvo ES90 has arrived and it's the automaker's most advanced EV to date Volvo's EX60 will be revealed January 21st, details emerge Volkswagen vows to make EVs more affordable, starting with the ID.Polo and a new SUV Meet the new BMW iX3: A 500-mile range EV with ultra-fast charging and much more Audi Concept C: a radical new style that may preview a new electric TT drop top sports car Porsche shows off Cayenne EV 11kW induction charging at IAA GM is already planning to cut EV production, including the all-new Chevy Bolt Here's the live stream for today's episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET: https://www.youtube.com/live/dtmAtvMj2R0

PREVIEW: PRC COAL: Colleague Cliff May comments on the irony that the PRC is praised for selling EVs and other green tech that is all produced by burning dirty coal emitting greenhouse gases. More tonight.1940 MAO.

For the next few episodes, we're digging into the wild world of energy and the aging global electricity grid. This week, we start where reliability begins: utility-scale storage. The grid we have was built for one-way power plants; the grid we need has to juggle rooftop solar at noon, heat waves at 6 p.m., EVs, and data centers galore.My guest is Tom Sisto, founder & CEO of XL Batteries. His team is commercializing a pH-neutral, aqueous organic flow battery — a non-flammable, salt-water system using carbon-based molecules instead of vanadium. Think: safer, long-life storage you can scale for hours to days, without sulfuric acid or scarce metals.We get into:Why storage is the “time machine” the grid needs (match generation to demand, cut curtailment)Flow batteries 101: engine vs. tank, independent power and duration, and why that matters for utilitiesXL's chemistry: organic charge carriers in neutral saltwater (no vanadium, no acid), designed for long lifeCost and safety vs. lithium — and why duration + cycle life drive utility economicsReal-world progress: containerized field unit, EPRI duty-cycle testing, and an industrial pilot at Stolthaven TerminalsRetrofit potential: turning existing petrochemical tanks into energy storage tanksStorage-as-transmission: placing batteries on both sides of a bottleneck to double effective flowReliability + resilience: PSPS/wildfire shutoffs, hurricane backup, and data-center load growthWhere decentralization fits, and how industrial customers can de-risk adoption on the way to utility scaleLinks & resources:XL Batteries — https://xlbatteries.com/Everybody in the Pool: all episodes & newsletter — https://www.everybodyinthepool.com/Become a paid subscriber for an ad-free feed (and my eternal gratitude) — link in your podcast app!Call to action & what's next:Send thoughts & voice memos: in@everybodyinthepool.com — where do you see storage unlocking reliability?If you liked this one, share it with a grid geek friend.Smart Grid Series lineup:E101 (this episode): Safe, long-duration flow batteries with XL BatteriesE102 (next): Grid “airbags” — synthetic inertia & fast frequency control with WärtsiläE103 (after that): A rechargeable zinc sponge anode that solves dendrites — Enzinc Hosted on Acast. See acast.com/privacy for more information.

Jonny Lieberman is back for a weird whiskey tasting at to talk about: His drive in the RUF Rodeo; why he likes certain Cadillac EVs; whether or not he would buy a Rivian again; his YouTube channel; why barrels on the ground make things taste different than barrels near the roof; getting drunk in Scotland; his feelings on fake gears in EVs; and more! Recorded September 1, 2025 Show Notes:Car GurusBuy or sell your next car today with Car Gurus at cargurus.com. Go to cargurus.com to make sure your big deal is the best deal. Liquid IVDon't let the grind drain you. Ditch the Glitch with Zero Sugar and Zero Crash from Liquid I.V. Tear. Pour. Live More. Go to LIQUIDIV.com and get 20% off your first order with code TIRE at checkout. RulaRula patients typically pay $15 per session when using insurance.Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/tire#rulapod QuinceGo to Quince.com/TIRE for free shipping on your order and 365-day returns.New merch! Grab a shirt or hoodie and support us! https://thesmokingtireshop.com/ Use Off The Record! and ALWAYS fight your tickets! For a 10% discount on your first case go to https://www.offtherecord.com/TST Want your question answered? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman Want your question answered? Want to watch the live stream, get ad-free podcasts, or exclusive podcasts? Join our Patreon: https://www.patreon.com/thesmokingtirepodcast Use Off The Record! and ALWAYS fight your tickets! Enter code TST10 for a 10% discount on your first case on the Off The Record app, or go to http://www.offtherecord.com/TST. Watch our car reviews: https://www.youtube.com/thesmokingtire Tweet at us!https://www.Twitter.com/thesmokingtirehttps://www.Twitter.com/zackklapman Instagram:https://www.Instagram.com/thesmokingtirehttps://www.Instagram.com/therealzackklapman

As the Trump administration strips away federal data collection agencies' funding and pressures statisticians to produce positive reports, we might wonder whether private data can fill in the gaps. Unfortunately, while statistics reported by the private sector have a place in our economic understanding, they're not necessarily comprehensive, transparent, or free. Also in this episode: EVs see record sales ahead of tax credit end date, Chinese AI firms meet at a conference in Shanghai, and regional Feds give tariff uncertainty updates.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.