Podcasts about automotive management

What happens when unstoppable determination meets next-level creativity on the sales floor? In this powerhouse episode of the Millionaire Car Salesman podcast, Sean V. Bradley sits down with automotive sales phenom Tiffany Jean Haggerty-Kruzer—a woman who's rewriting the rules and setting new records at her Honda dealership. "Too many people are busy selling the car when they should be busy selling the appointment." — Tiffany Jean Haggerty-Kruzer From bold marketing moves to unexpected customer connection strategies, Tiffany brings an energy and perspective that will challenge everything you think you know about car sales. Her journey is real, raw, and packed with insights dealership professionals can't afford to miss. "When people tell me I can't do something... it makes me want to show everyone that I can do better than everyone else." — Tiffany Jean Haggerty-Kruzer If you're ready to think bigger, sell smarter, and stand out in your market, this episode is your blueprint. Just be warned: it might change the way you sell forever!   Key Takeaways: ✅ Innovative Marketing: Tiffany differentiates herself by using personalized postcards, lottery tickets, and relationship-building tactics to enhance customer engagement and satisfaction. ✅ Networking Strategy: Effective use of social media groups and reciprocal relationships with other local businesses boost her sales and referral network. ✅ Overcoming Challenges: Despite early gender bias, Tiffany's resilience and commitment to excellence propelled her to the top of her field. ✅ Family in Automotive Sales: Tiffany's success has inspired her daughter to follow in her footsteps, building a successful career in car sales. ✅ Focus on Customer Relations: By treating customers as friends and continually fostering these relationships, Tiffany ensures a steady stream of referrals and repeat business.   About Tiffany Jean Haggerty-Kruzer Tiffany Jean Haggerty-Kruzer is a seasoned automotive sales professional with over 23 years of experience in the industry. Starting her career in 2001, Tiffany has demonstrated exceptional skill and resilience, transitioning from selling cars at a Honda dealership, where she is currently the top saleswoman, to becoming a notable figure in the automotive sales community. Known for her ability to sell over 60 cars in a month, Tiffany not only excels in vehicle sales but also in building meaningful customer relationships and inspiring fellow sales professionals. Her daughter, Liana Nikel, is also a talented salesperson in the automotive industry, working with GMC and achieving success early in her career!     The Path to Success: Insightful Lessons from a Female Automotive Trailblazer Key Takeaways: Embrace resilience in a challenging automotive environment, especially as a woman in a male-dominated industry. Harness innovative strategies and technology to maximize efficiency and sales outcomes. Foster invaluable networks and relationships within the industry and community for sustained success. The automotive industry, like many others, is often seen as a male-dominated space. Yet, trailblazers like Tiffany Jean Haggerty-Kruzer have shattered these perceptions, proving that women can excel and redefine success in car sales. This engaging conversation between Sean V. Bradley, LA Williams, and Tiffany reveals insightful themes centered around resilience, innovation, and networking. Each of these themes is crucial for anyone looking to thrive in the automotive sales world.   Resilience Against Industry Challenges Resilience is a recurring theme throughout the transcript. Tiffany's journey in the automotive industry wasn't smooth from the outset. Her initial challenge was during a job interview with a BMW dealership, where her potential was prematurely judged based on her gender. "The manager walked in, saw I was a female, and walked right back out," she reflects, with a sense of triumph over what would have discouraged many. Such prejudices, unfortunately, aren't rare. Many women in various industries face similar biases. Tiffany's story serves as an inspiring testimony that challenges are not roadblocks but stepping stones to success. Her approach is clear: "Pretty funny because that honestly gives me more drive. When people tell me I can't do something…it makes me want to show everyone that I can do better than everyone else." The broader implication is a call for resilience in the face of unfair treatment and stereotypes, advocating for perseverance and persistence. Tiffany's success speaks to those who doubt their capabilities in overcoming industry-specific hurdles and provides a beacon of hope for aspiring female professionals.   Leveraging Innovative Strategies and Technology Innovation, especially in terms of leveraging tools and personal strategies, is crucial for sustained success in the automotive industry. Tiffany illustrates a clear understanding of how standing out requires more than just conventional techniques. She asserts, "I always wanted to be different than everyone else because that's what makes you successful." Her use of handwritten postcards, light-hearted lottery tickets, and the creation of evidence manuals highlights a sophisticated approach to building relationships and enhancing customer engagement. She explains, "People don't like to open up envelopes, you know, too much. So, I really feel that if you have it on a postcard and they get it in the mail, they're going to read it right away." Additionally, there's an emphasis on the integration of technology and automation in streamlining operations. Bradley's advice regarding AI underscores the importance of embracing technological advancements. "I would love to be able to promote your business," Tiffany concurs, signaling an openness to adopting innovative tools that can further accentuate her already effective strategies. Such tools can increase productivity and allow industry professionals to scale their efforts, revealing the potential impact of technology on sales efficiency.   Building Networks for Long-term Success Networking within the industry and broader community is an essential element of Tiffany's success story. Her strategy in creating valuable, sustained relationships lays the foundation for reliable referrals and repeat business. Her community engagement, characterized by distributing business cards with donuts to banks and clothing stores, exemplifies her proactive approach to fostering relationships. "Basically, I have just…one big friendship because they'll know who to call when they need a car," she shares, underscoring the importance of turning customers into long-term allies and advocates. This relational approach allows her to close a significant number of referral-based deals each month and steadily build her reputation. Professionals in the automotive industry can learn from Tiffany's approach to networking. By developing reciprocal relationships, such as with mortgage brokers and real estate agents, sales associates can create a widened network of potential customers and referrers. The broader implication here is the undeniable value of community integration and professional alliances in achieving robust, long-term success. Without limiting herself to traditional norms, Tiffany has utilized a combination of personal initiative, relationship-building, and innovative thinking to redefine success in the automotive world. For emerging and seasoned professionals alike, her approach presents actionable insights: aim for excellence irrespective of prejudice, employ technology to enhance efforts, and cultivate indispensable networks. Through these insights, Tiffany Jean Haggerty-Kruzer not only stands as a model for female empowerment but also as a luminary for all who strive to excel in the automotive sales industry.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In this powerful episode of the Millionaire Car Salesman Podcast, hosted by Sean V. Bradley and LA Williams, we bring in a special guest: Penny Vettel-Diersing! Penny shares her extensive experience in auto dealership marketing, starting with a breakdown of intelligent lead routing within the BDC and why customized communication strategies are critical for maximizing every lead opportunity.  "What value before you click send, on a text, on a chat, on an email, what value are you giving to the customer." The conversation then leads to Penny's innovative take on digital marketing, Google tagging, and advanced analytics — showing how dealerships can move beyond simple reply metrics to truly measure the value of every communication effort. And her #1 success in her dealership - Text messaging! "A successful text campaign isn't about the reply count. It's about the action a customer takes after getting your text." If you're ready to sharpen your marketing, drive more meaningful engagement, and rethink how you track success, this episode is a must-listen!   Key Takeaways: ✅ Intelligent Lead Routing: Penny emphasizes the importance of routing leads based on dealer expertise to boost sales efficacy rather than the traditional round-robin method. ✅ Text Communication vs. Marketing: The distinction between communication and marketing was highlighted by Penny, as she proposed data-driven, actionable strategies for improving dealership engagement. ✅ AI-Powered Marketing Tools: The use of technology, particularly AI like Google Gemini, provides cutting-edge solutions for marketing strategies under fluctuating market conditions, improving customer interaction. ✅ Value over Engagement: Penny argues that effective communication should aim to drive customer action rather than merely waiting for a reply, revolutionizing standard dealership practices. ✅ Google Tagging Efficiency: Implementing URL tagging in communications not only tracks engagement but provides essential insight into the effectiveness of each marketing campaign.   About Penny Vettel-Diersing Penny Vettel-Diersing, is a 27-year automotive industry veteran who has mastered digital marketing, business development, and sales strategies! Penny began her automotive career in 1998 at Reynolds & Reynolds, where she specialized in web-based internet lead software, programs, and processes. In 2002, she moved into retail and began building and running business development centers. Since then, her career has expanded to include digital marketing strategies. She manages the sales process from advertising to business development (and everything in between)! Penny is a published author writing: Texts That Sell: How Modern Text Strategies Can Revolutionize Sales Engagement in Automotive Retail!   Inside the Dealer's Mind: Innovative Strategies for Success in the Automotive Industry   Key Takeaways: Strategic Communication: Crafting text marketing campaigns with value-driven calls to action is crucial for engagement and conversion. Intelligent Lead Routing: Tailoring lead allocation based on individual agent expertise can significantly enhance dealership performance and customer satisfaction. Leveraging Technology: Utilizing AI and analytics tools can provide deeper insights and improve marketing outcomes.   Transforming Communication Strategies in the Auto Industry In the fast-evolving landscape of the automotive industry, staying ahead hinges on the ability to embrace innovative communication strategies. Penny Vettel-Diersing, a veteran with 27 years of industry experience, shares a profound insight into how text communication and marketing techniques can redefine dealership success. "You never send a text message to a customer that doesn't give them something exciting to do," Penny emphasizes. This approach not only encourages engagement, but also empowers potential buyers with actionable information. Through the strategic use of Google Tagging and analytics, dealerships can track customer actions, gaining insights into what works and what doesn't. Penny states, "I want to know if they actually did it right… I take that tiny URL and when you click it, I see what you're doing on my website." By focusing on the actions that customers take rather than merely their replies, dealerships can refine their strategies to maximize conversions. This shift in perspective allows dealers to offer solutions tailored to the unique needs of each customer, driving both engagement and sales. Overall, the emphasis on creating value before clicking send and adopting a detailed approach to text communication highlights a pivotal change. Texts should be more than mere messages—they should be dynamic touchpoints that bring meaningful value to the customer. With this strategy, dealerships can foster stronger relationships and enhance customer loyalty. Intelligent Lead Routing: The Path to Empowerment The whirlwind of leads that dealerships manage can often become chaotic without a structured strategy. Penny's approach to intelligent lead routing serves as a beacon of efficiency. By recognizing and capitalizing on the unique strengths of each team member, dealerships can align customer needs with the right expertise. "A lot of dealers want to try to have the government cheese mentality… here's a lead for you, here's a lead for you," remarks Sean V. Bradley. By implementing a system of intelligent lead routing, dealers can customize the lead allocation process. This ensures that opportunities are distributed based on proven strengths, allowing the most capable agents to handle specific customer inquiries. This targeted approach eliminates the pressure of trying to fit a square peg in a round hole and instead nurtures precision and efficacy. The use of intelligent lead routing establishes a comprehensive understanding that each lead requires a distinct approach, aligning resources to meet customer expectations effectively. Beyond improving operational efficiency, this strategy nurtures personal growth within the sales team, transforming the mindset from mere opportunity handling to strategic problem-solving. With detailed insights into their performance, agents can continuously refine their skills, enhancing overall dealership performance. Capitalizing on Technology for Success The integration of Artificial Intelligence (AI) and analytics is an evolving force with the potential to redefine success in automotive marketing. As Penny illustrates, leveraging AI tools like Google Gemini can uncover valuable insights, generating innovative approaches to customer communication. Through AI-generated strategies and templates, dealerships can streamline the creation and deployment of marketing campaigns, amplifying their effectiveness. The power of AI lies in its ability to deliver personalized and insightful information rapidly. "You know, you have to take the high road," Penny notes, stressing the importance of communicating with confidence and competence. By automating repetitive tasks and uncovering hidden patterns, AI enables dealerships to focus their energy on nurturing meaningful connections with potential buyers. The use of analytics tools, such as Google Tag Manager, complements AI, allowing dealerships to measure the success of their campaigns with precision. By integrating tagging and analytics, dealerships can gain visibility into the customer journey, monitor their interactions, and make data-driven decisions that optimize future efforts. This fusion of technology empowers dealers with the knowledge to not only meet but exceed customer expectations, ensuring continued success. Reflecting on Innovative Dealership Practices The insights shared by Penny Vettel-Diersing and Sean V. Bradley emphasize the transformative power of innovative strategies in the automotive industry. By redefining communication strategies, dealerships can engage potential buyers with purpose, creating value-driven interactions that foster engagement and loyalty. Emphasizing intelligent lead routing ensures that each prospect is matched with the right expertise, enhancing customer satisfaction and sales team efficiency. Leveraging AI and analytics technology transforms marketing efforts, delivering targeted insights and enabling data-driven decision-making. These strategies illustrate a holistic approach to dealership success. By integrating these techniques, dealerships can adapt to changing customer preferences, capitalize on technological advancements, and forge deeper connections with their customers. As the automotive landscape continues to evolve, dealerships equipped with these innovative practices will be poised to navigate the challenges and opportunities that lie ahead.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In the latest episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams explore the transformative role of Customer Relationship Management (CRM) systems in the automotive industry alongside Greg Becker, Chief Product Officer at NCC / ProMax.  "CRM fatigue is running rampant in the industry, but there's a smarter way to sell cars." With an authentic background in both dealership management and technology, Greg offers practical insights into leveraging CRM tools to enhance customer engagement and maximize dealership profitability. This episode is particularly pertinent given the current concerns within the industry regarding tariffs and their potential impact on pricing, inventory, and dealership operations. “You can't put a price tag on experience... CRM is the centralized hub of the repository where the data is." The conversation delves deep into how dealerships can utilize CRM systems like NCC Promax Complete CRM to streamline operations and cut through the clutter of outdated practices. Highlighting the impact of tariffs, Greg discusses proactive strategies dealerships can adopt, such as focusing on inventory acquisition and leveraging service department interactions.  "The beautiful part about this is most of the customers have done 50% of the work; they're already scheduled." With an eye on future-proofing dealership operations through AI advancements and tailored CRM solutions, this episode equips listeners with actionable strategies to navigate and thrive amidst industry challenges.   Key Takeaways ✅ CRM as Central Hub: Greg emphasizes CRM's role as a central hub for managing ongoing customer relationships from sales to service. ✅ Service Department Focus: Encourage dealerships to utilize their service departments as a key asset in generating leads and acquiring inventory. ✅ AI Integration: The potential of AI, including video messaging and advanced data analytics, is highlighted as a tool to enhance dealership efficiency. ✅ Actionable Insights: Greg provides detailed strategies for tapping into existing dealership data to create tailored, impactful customer campaigns. ✅ Resilience in the Face of Tariffs: Despite economic uncertainties, adopting a proactive, data-driven approach can help dealerships maintain profitability.   About Greg Becker Greg Becker is the Chief Product Officer at NCC / ProMax, where he leads the design and innovation of dealership software solutions. With a background in managing BDCs and working in automotive retail since 2000, Greg's expertise lies in dealership operations and CRM technology. His journey from retail experience to becoming a tech leader in the automotive space makes him a valuable voice in discussions about dealership software and strategy!   The Future of Automotive CRM: Navigating Tariffs and Maximizing Customer Relationships Key Takeaways CRM Customization is Crucial: Automotive dealerships must invest in their CRM systems, utilizing insights from seasoned professionals like Greg Becker to truly capitalize on their customer database and streamline operations. Adapting to Tariff Induced Changes: With impending tariffs, dealerships need proactive strategies to adapt and thrive, including leveraging CRM tools for better financial foresight and customer relations. Utilizing AI and Technological Innovations: The automotive industry can benefit significantly from integrating advanced AI solutions within their CRMs, improving lead management and customer engagement.   Navigating Tariffs and Their Impact on the Automotive Industry Businesses across the globe are buzzing with concerns over tariffs and their potential repercussions. As Sean V. Bradley insightfully points out, "Fear and uncertainty breeds chaos… People are consuming fear." The automotive industry is no exception, facing the dual challenges of increasing vehicle prices and an anxious consumer base. The key to overcoming these hurdles lies in adapting existing practices and embracing change. The first step is acknowledging that tariffs may indeed lead to skyrocketed costs of vehicles and parts, affecting both import and floor plan expenses. Sean accurately assesses that fear-induced actions, akin to Florida's hurricane preparations or the pandemic's toilet paper rush, could lead to unnecessary chaos. Instead, dealerships should direct their focus towards controllable elements such as refining sales strategies and maximizing their existing assets. Greg Becker, an industry veteran, highlights the industry's resilience and adaptability. "The automotive industry is one of the most resilient… it's here," he states, underlining the importance of proactive strategies. By revisiting existing client interactions and utilizing CRM systems effectively, dealerships can tap into previously missed opportunities. Revisiting leads from the previous week could uncover potential sales amidst the tariff turmoil, ensuring a steady customer flow. Focus should also be redirected to used cars with vehicle acquisition strategies and engaging with past clients through innovative campaigns.   CRM Customization: A Game-Changer for Dealerships In an ever-evolving market landscape, customizing CRM systems akin to NCC's Complete CRM can be a pivotal differentiator. With years of hands-on experience in the automotive industry, Greg Becker underscores the importance of a customized CRM solution that resonates with the dealership's culture. "We create solutions from a different perspective… a big difference between providing technology solutions and people solutions," Greg articulates. By tailoring CRM settings to replicate a dealership's internal culture and operations, automotive enterprises can enhance user adoption and efficiency. This encompasses everything from allowing personalization in system navigation to meaningful data segmentation strategies. Promax, spearheaded by Greg, shines as an exemplar by offering dashboards tailor-made for diverse roles, streamlining task management and bolstering productivity. This bespoke approach in CRM enables users to land on fully customized environments conducive to their daily operations, eliminating friction and optimizing work processes. Greg aptly notes, "If they can't get to it quick, they're going to bow out," emphasizing the crucial role of ease and efficiency. Such an integrated, user-friendly approach not only boosts individual productivity but ultimately amplifies the dealership's overall operational efficacy.   Embracing Artificial Intelligence for Enhanced Lead Management Artificial intelligence is reshaping industries, and within the automotive sector, its integration within CRM systems holds immense promise. AI-driven data mining and predictive analytics offer dealerships the power to refine their lead management actions, drawing insights from CRM data seamlessly. As Greg shares, "We leverage AI… from a recommendation perspective," signifying the role of intelligence in refining dealership offerings. Further blending AI with CRM, as suggested by Sean, opens the possibilities for revolutionizing customer communication through automated video messages. These AI-generated communications can play a pivotal role in promotional strategies and maintaining customer retention amid the tariff blues. By adopting advanced AI solutions that align cohesively with CRM frameworks, dealerships can bolster customer interaction and streamline conversions. Moreover, such AI tools provide laser-sharp focus in understanding customer temperament and preferences, paving the way to more personalized, successful negotiations that benefit both dealerships and customers. As dealerships explore and invest in these intelligent solutions, they step towards a future that is not only efficient but also customer-centric.   Maximizing Customer Relationships in Uncertain Times A dealership's current customer database holds incredible potential. In a world filled with uncertainty, whether due to tariffs or economic shifts, nurturing these relationships can provide a valuable buffer. As Greg Becker elucidates, "An average CRM database has 10,000 customers… that's a $10 million investment." Dealers should capitalize on this investment, targeting tailored, data-driven campaigns for existing clientele that could lead to profitable returns. To mine this gold, dealerships must look beyond the notion of direct sales investment, placing substantial effort into forging and sustaining long-term customer relationships. By aligning marketing campaigns through CRM insights directly with customer proclivities, dealerships will not only reinforce current relationships but also foster opportunities for referrals and repeat business. Investing in CRM customization and AI solutions ensures a flexible framework that adapts to changing market dynamics and transcends anticipated challenges. The implementation of efficient data segmentation, through integrated AI analysis, allows dealerships to revitalize engagement strategies and maintain consumer trust and loyalty during pressing times. In these challenging times for the automotive sector, industry professionals like Greg Becker and Sean V. Bradley provide valuable insights into utilizing customer relationship management systems to navigate the upheavals convincingly. By integrating technological innovation, fostering existing relationships, and understanding market dynamics, dealerships can endure and thrive amidst any industry hurdles, truly cementing their position in the future battleground of automotive sales.       Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this week's episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams, get the secrets to success from special guest Hayden Hicks, President of Jerry Hunt Supercenter.  "I remember walking outside and clenching my knuckles... my kids will never know this life." - Hayden Hicks Hayden shares insights into the remarkable success of his dealership group and the specific strategies for achieving high sales volumes! Hayden discusses his team's approach to vehicle acquisition, customer service, and fostering a strong dealership culture; and emphasizes the importance of a value-driven, community-focused mindset in transforming Jerry Hunt Supercenter into a top destination for car buyers in North Carolina. "I want to out serve, out care, my competition. If you are ignoring AI, you will be left behind" - Hayden Hicks The conversation covers a wide range of topics essential for dealership leadership, including effective desking techniques, the role of lifelong learning, and the use of technology. Hayden articulates the necessity of viewing the dealership's BDC as the new digital showroom, advocating for innovative customer engagement approaches. Emphasizing the power of digital marketing and social media presence, Hayden illustrates how developing robust content strategies can drive customer interest and loyalty, positioning Jerry Hunt Supercenter as a market leader in used car sales!   Key Takeaways: ✅ Vehicle Acquisition Expertise: Hayden Hicks reveals strategies for obtaining inventory, including utilizing a specialized Vehicle Buying Center and leveraging team efforts to secure the best deals. ✅ Servant Leadership: Hayden underscores serving customers and the community, ensuring that all dealership interactions reflect the values of respect and appreciation. ✅ Digital Showroom Approach: The importance of leveraging technology and maintaining a strong BDC presence to meet the evolving needs of modern car buyers. ✅ Content and Social Media Strategy: Developing engaging and informative content to build an audience and drive dealership recognition at local and broader levels. ✅ Continuous Learning and Adaptation: Hayden Hicks prides himself on being a lifelong learner, consistently seeking opportunities to enhance dealership operations and team performance.     About Hayden Hicks Hayden Hicks is the President of Jerry Hunt Supercenter, a top-performing independent dealership group in North Carolina. With a background deeply rooted in the automotive industry, Hayden Hicks advanced through various roles, from sales manager to desk manager, finance director, and general manager, before stepping into his current leadership position. Known for his expertise in desking and strategy in vehicle acquisition, Hayden drives the organization's success with a focus on service excellence and community engagement.       Accelerating Success in Automotive Sales: Insights from the Millionaire Car Salesman Podcast Key Takeaways Servant leadership and a focus on community impact can transform the traditional car sales experience, particularly in independent dealerships. Robust CRM and data management are vital to leveraging existing customer relationships and optimizing dealership operations. Harnessing AI and innovative technologies can significantly enhance customer engagement and streamline dealership processes.     A New Approach to Car Sales: The Value of Servant Leadership In the latest episode of the Millionaire Car Salesman Podcast, Hayden Hicks, President of Jerry Hunt Supercenter, discusses shifting paradigms in independent car dealerships by embracing servant leadership. This approach, which prioritizes the well-being of employees and customers, aims to dismantle the stigma often associated with independent dealerships. Reflecting on his upbringing in the automotive industry, Hayden emphasizes the importance of gratitude and service. "I understand as an independent car dealership that we are already starting from behind in a customer's perspective," he notes. This perspective has led him to inculcate a culture that goes beyond mere transactions. Jerry Hunt Supercenter strives to offer a remarkable customer experience, asserting that purchasing a car is one of the most significant financial undertakings for many. The broader implications of this servant leadership approach are profound. By fostering an environment where employees are motivated to serve and innovate, independent dealerships can dramatically improve customer satisfaction and loyalty. This model not only challenges traditional views but sets a new standard for client-focused service in the automotive industry. CRM and Data Management: Mining Gold in Customer Relations A critical game changer for Jerry Hunt Supercenter has been their strategic use of CRM tools, notably Promax, to enhance customer relations and dealership operations. As Hayden mentions, "We have around 150,000 people in our database… it's like a gold mine." This vast reservoir of data enables the dealership to tap into existing customer relationships effectively and drive repeat business. Hayden acknowledges the importance of a CRM specialist: "We have a person on site that used to work for Promax, now works for us to ensure that we are following in that footsteps of using the CRM 100% correctly." This dedicated focus ensures that the CRM is leveraged to its full potential, optimizing both sales strategies and customer engagement. For dealerships looking to innovate, the lesson here is clear: efficient data management can be the key to unlocking substantial business growth. By understanding and anticipating customer needs through detailed data analysis, dealerships can craft personalized experiences that create lasting loyalty and drive sales. Embracing AI and Technology: Revolutionizing Engagement and Operations The podcast underscores a forward-looking approach to integrating AI and technology into dealership operations. Hayden articulates how Jerry Hunt Supercenter plans to incorporate AI solutions like Podium, emphasizing the critical role of engagement: "We are going to initiate it in the beginning to help our agents interact… until engagement happens." In today's competitive market, AI tools can significantly improve engagement rates, which have traditionally hovered at a mere 6-8% for phone calls. AI's ability to provide instant responses and streamline after-hours interactions can bridge the gap between dealerships and potential buyers, making customer engagement more efficient and impactful. The transformative potential of AI in automotive sales is immense. By embracing these technologies, dealerships can not only improve their responsiveness and customer satisfaction but also gain a competitive edge in an increasingly digital landscape. Jerry Hunt Supercenter: A Vision for the Future Hayden Hicks' leadership philosophy at Jerry Hunt Supercenter offers a detailed blueprint for any dealership aiming for substantial growth and innovation. By nurturing a culture of service, strategically utilizing CRM data, and integrating cutting-edge AI technology, the dealership has carved out a leadership position within the industry. The dealership's commitment to a holistic and forward-thinking business model reflects a dedication to progress and customer-centricity. As Hayden ambitiously states, "Our goal is to have a thousand cars every single month… to continue to serve our customers at a high level." Jerry Hunt Supercenter is not just competing in a challenging market; it's paving the way with innovative practices that emphasize empathy, efficiency, and excellence. For industry leaders and dealerships everywhere, Hayden Hicks' insights offer not just practical strategies but a compelling vision of what the future of car sales can and should look like.       Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Visit www.nccdirect.com/dealer-synergy to learn more!   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Visit www.nccdirect.com/dealer-synergy to learn more!   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this enlightening episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, joined by Dealer Synergy's Director of CRM and Technologies, Jonathan Schrieber, delves deep into the intricacies of Customer Relationship Management (CRM) systems in the automotive industry. The discussion highlights the evolving roles within the dealership environment and the crucial importance of CRM systems as a cornerstone for modern automotive businesses. The episode begins with an exploration of Jonathan's extensive background, emphasizing the value of his varied experience from education to high-ranking dealership roles and through to his tenure at LotPop. "I fell in love with the CRM because you can't hide from it. You either do or you don't." – Jonathan Schrieber Throughout the episode, Sean and Jonathan stress the significance of effectively leveraging CRM systems to ensure dealership success and growth. They explore common shortcomings and strategies for enhancing CRM processes, from setup and employee training to AI integration with tools like Podium AI.  "Information without application is just information. Information with application equals transformation." – Sean V. Bradley Key insights include the necessity of customizing CRM processes to align with dealership specifics, promoting accountabilities such as making CRM usage a condition of employment, and the underutilized potential of CRM in reducing dealership dependency on expensive third-party lead providers. During the conversation, the seamless integration of AI with CRM systems is identified as a vital step towards optimizing customer engagement and dealership efficiency. "The hardest part about this job is just getting customer engagement." – Jonathan Schrieber   Key Takeaways: ✅ The seamless integration of CRM systems with AI holds significant potential to enhance dealership efficiency, especially beyond regular business hours. ✅ Customized CRM processes are vitally important for the unique needs of each dealership, particularly in managing the lifecycle of leads from various sources. ✅ Proficient use of CRM can dramatically reduce unnecessary expenditure on third-party lead services by maximizing existing databases. ✅ Consistent training and management accountability are essential to encourage proper CRM use by employees, enhancing dealership profitability. ✅ Innovative applications of AI within CRM not only streamline dealership operations but also improve customer engagement and management decision-making processes. About Jonathan Schrieber Jonathan Schrieber is a seasoned automotive professional with over 20 years of diverse experience in the industry. Jonathan is a graduate of the NADA University and has held various pivotal roles, including Internet Director and GSM. His career spans several key areas, including sales, service, parts, and management in dealerships, which provided him a holistic understanding of automotive operations! Jonathan currently serves as the Director of CRM and Technologies at Dealer Synergy, where he leads initiatives to maximize dealership efficiency and customer relationship management globally. His expertise has been honed further through a significant tenure at LotPop, where he analyzed and enhanced dealership processes across the country.   Mastering the Art of CRM Integration: Strategies for Automotive Dealership Success   Key Takeaways: Outsourcing and AI integration are pivotal for thriving CRM strategies. Comprehensive CRM training is essential for maximizing dealership potential. CRM is not just a tool but a culture that needs top-down commitment and execution.   Innovative CRM Strategies for Automotive Dealerships The landscape of the automotive industry is rapidly evolving, with customer relationship management (CRM) as a linchpin for success. As dealerships strive to sell more cars, customer engagement remains the hardest part of the job. The introduction of AI and dedicated call centers has revolutionized how dealerships manage leads and customer interactions. Sean V. Bradley, president of Dealer Synergy, underscores the importance of CRM by stating, "One of the biggest challenges that I keep hearing from dealers across the United States is, man, I don't have enough people." Outsourcing is a game-changer in this context. By expanding their operations across three countries, including Belize and the Philippines, Dealer Synergy leverages skilled agents ensuring no customer is left unattended. This operational efficiency not only addresses the perennial complaint of insufficient staffing but also enhances customer engagement through continuous, round-the-clock service. Such strategies allow dealers to focus more on profitable engagements, rather than scrambling to maintain their current workloads. The advent of AI, especially solutions like Podium's AI BDC, amplifies this strategy. Podium's Jerry provides 24/7 lead conversion powerhouses, engaging customers even after hours. "Meet Jerry Podium's new AI BDC. Jerry is a lead conversion powerhouse designed to respond instantly to every incoming lead," offers a practical glimpse into leveraging technology for superior customer management without direct human intervention. Such integrations streamline processes, ensuring a smooth handover to human staff without disrupting customer interaction.   The Importance of Robust CRM Training and Processes While sophisticated tools and AI are invaluable, the human factor remains central to CRM success. Dealerships often overlook thorough training for their teams, leading to suboptimal use of available technology. Jonathan Schrieber, an automotive veteran and Director of CRM and Technologies at Dealer Synergy Global, emphasizes the need for a sound training structure. "I think the hardest part about this job is just getting customer engagement," he echoes, highlighting how a well-trained staff is instrumental in overcoming this challenge. Schrieber's personal journey from the floor of a dealership to overseeing CRM at an executive level underscores the value of comprehensive training and experienced leadership. His background in every facet of the dealership—from driving a parts truck to handling finance—shows how familiarity with all processes enriches CRM strategy and execution. His insight into the importance of analytics ensures that dealership's sales, service, and parts departments align seamlessly, fostering an environment where CRM is not just a database, but a dynamic tool driving meaningful customer interactions. Training should not simply involve checking off a list. Instead, it requires ongoing commitment from all levels of management. "It's not what you preach, it's what you tolerate," a quote from Extreme Ownership as referenced by Schrieber, encapsulates the idea that CRM proficiency must be embedded in the dealership's culture. Overcoming CRM hesitance requires robust leadership that practices what it preaches, making CRM compliance and training a non-negotiable part of dealership operations.   Elevating CRM from Tool to Cultural Cornerstone The successful execution of CRM strategies stretches beyond technology and tools; it requires a paradigm shift in how dealerships perceive CRM. Sean V. Bradley advocates for viewing CRM as fundamental to dealership operations, not just an optional tool. "Information without application is just information. Information with application equals transformation," he states, urging dealerships to transform data into actionable insights. Transitioning CRM from a supportive tool to an operational cornerstone involves aligning AI, human resources, and backend processes. The trifecta approach—human resources, CRM automation, and AI—ensures all dealership functions operate synergistically. When set up correctly, these elements prevent duplicate efforts and ensure smooth customer interactions. Achieving this integration requires a commitment to cleanliness and optimization of existing CRM processes. As Schrieber advises, "The first step…is just clean up and optimize what you do have first." By eliminating redundancies and enhancing process flows, dealerships can fully leverage AI capabilities, ensuring customer interaction fidelity and real-time engagement. Crafting a future-proof CRM strategy in the automotive industry necessitates a blend of advanced technology, diligent training, and a cultural shift in CRM perception. As experts like Schrieber and Bradley illustrate, converting CRM from a task-driven utility to an integral cultural component is crucial. This ensures not only enhanced customer experiences but also maximizes profitability in an increasingly competitive market. Through embracing technology, fostering comprehensive training, and committing to a culture of accountability, dealerships can thrive in the complex ecosystem of modern automotive sales.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In this episode of the Millionaire Car Salesman podcast, host Sean V. Bradley dives deep into the transformative power of Artificial Intelligence (AI) in the automotive sales industry with guest Billy Hymas, the Auto Director at Podium. The discussion centers around how AI technologies, like Podium's AI named Jerry, are revolutionizing dealership operations by improving leads' response times and conversion rates.  “AI-driven tools can drastically enhance lead response times and improve conversion rates by providing timely and relevant customer communication.” With insights into the consumer's changing expectations in the post-pandemic world, the duo explores the unparalleled advantages of integrating AI into customer communications, emphasizing the necessity for dealerships to evolve with the digital age. The conversation unfolds compelling statistics and strategies, noting how AI significantly boosts engagement through immediate and relevant communication, even during after-hours.  “Integration of AI in the dealership's workflow complements the CRM systems and aids human resources in maximizing operational efficiency and sales effectiveness.” Billy highlights the importance of AI in enhancing customer satisfaction (CSI) by ensuring timely and personalized responses, thus bolstering online reputation management. With the shared success stories from major dealership groups, the episode underscores AI's pivotal role in navigating common challenges like high attrition rates and maximizing dealership profitability. Throughout this episode, listeners gain understanding into the balanced integration of AI, CRM tools, and human resources in dealership operations, equipping them with practical insights on optimizing lead management and boosting sales efficacy.   Key Takeaways: ✅ AI-driven tools can drastically enhance lead response times and improve conversion rates by providing timely and relevant customer communication. ✅ Jerry, Podium's AI tool, acts as a diligent, omnipresent team member, handling customer inquiries after hours and aiding in the lead conversion process. ✅ Integration of AI in the dealership's workflow complements the CRM systems and aids human resources in maximizing operational efficiency and sales effectiveness. ✅ Properly executed AI systems can improve Customer Satisfaction Index (CSI) by ensuring a seamless and personable customer experience throughout their buying journey. ✅ With AI's aid, dealerships can easily manage a large influx of leads without overstretching their human resources, addressing staffing challenges and increasing sales figures.   About Billy Hymas Billy Hymas is the Auto Director at Podium, a leading technology company specializing in artificial intelligence solutions for the automotive industry. With a rich background in sales, including roles in door-to-door sales and enterprise sales, Billy brings a wealth of experience in customer interactions and technology solutions. His focus at Podium is on helping automotive dealers enhance lead conversion and customer engagement through cutting-edge AI technology. Billy's extensive experience in sales management and his work across various industries contribute to his expertise in implementing AI for business growth and efficiency.     Revolutionizing Car Sales with AI: How Artificial Intelligence is Transforming Dealership Operations Technology has always been at the forefront of revolutionizing industries, and the automotive sector is no exception. In a recent deep dive into AI's role in car dealerships, experts Sean V. Bradley from Dealer Synergy and Billy Hymas from Podium reveal how embracing this technology is not only changing the landscape but also boosting sales, efficiency, and customer satisfaction. The discussion encompasses the nuances of AI in dealership settings, tackling common challenges, and optimizing operations to meet evolving consumer expectations. Key Takeaways Speed and Precision in Lead Response: The faster a dealership responds to a lead, the higher the likelihood of conversion. Role of AI in Reducing Human Error: AI helps maintain accurate customer interactions, minimizing the pitfalls of miscommunication. AI as a Team Member: AI tools can complement human resources by handling routine tasks, thereby freeing staff to focus on higher-value activities. Speed and Precision in Lead Response: A Game Changer In the dynamic landscape of automotive sales, speed is critical. As highlighted by Sean V. Bradley, the correlation between response time and closing ratio is direct and significant. Traditional methods of handling leads are becoming obsolete with the rise of AI technologies like Podium's "Jerry," which offers immediate engagement with potential customers. "The faster you respond to somebody, the higher the closing ratio," Bradley notes, emphasizing that AI can interact with leads—whether through text or online chat—immediately, even beyond business hours. Billy Hymas adds weight to this by noting how AI can be a first line of defense in the often missed after-hours leads. "The ability to…answer quickly, help people feel warm and fuzzy because they're getting that instant dopamine hit. That's what sells cars," he explains. This real-time interaction reduces the delays that can lead to lost sales opportunities, offering a seamless transition from AI interaction to human follow-up when necessary.   The Role of AI in Reducing Human Error The concerns regarding the implementation of AI often revolve around its interaction with existing tools like CRMs. Many dealerships fear overloading customers with multiple communications from different systems. Hymas addresses this concern by explaining the integration capabilities of AI, particularly with established systems to ensure that customer messages are not duplicated or conflicting. AI's capability to maintain coherence and professionalism in customer interactions is paramount. As noted in the conversation, AI avoids common pitfalls such as email merge errors that tarnish customer experience. Hymas remarks on the intelligence of AI like Jerry, which can learn customer preferences and history, thus tailoring interactions that are informative and free of human errors, thereby building trust and improving customer satisfaction scores.   AI as a Team Member: Optimizing Human Resources Beyond just replacing basic tasks, AI can enhance a dealership's human resources by optimizing how their time is spent. As Bradley and Hymas discuss, AI facilitates taking on repetitive tasks that consume significant amounts of human effort. Bradley notes, "What happens to dealers is don't get all excited about whatever technology, whatever vendor and not let them speak to each other," emphasizing the importance of an integrated strategy where AI complements staff efforts. Hymas further adds that, "AI serves as an incredible trainer," allowing sales teams, especially newer members, to learn from AI's customer interactions. This not only aids in onboarding but also offers a continual learning opportunity, allowing seasoned salespeople to hone their techniques based on AI interaction data.   Embracing the Future of Automotive Sales with AI The conversation between Bradley and Hymas illuminates the transformative potential of AI in the car sales industry, highlighting its immediate benefits in engagement speed, accuracy, and resource optimization. AI, epitomized by tools like Podium's Jerry, is proving to be an invaluable asset, capable of increasing conversion rates and enhancing customer experience. By seamlessly integrating with existing CRM systems, AI complements rather than complicates, allowing dealership teams to focus on relationship-building and high-quality sales interactions. For dealerships ready to embrace these technologies, the future looks bright—and more profitable—than ever. Adopting these strategies can revolutionize the way dealerships operate, ensuring they not only meet but exceed modern consumer expectations in the digital era.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this heartfelt episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams celebrate the life and legacy of Jim “The Alpha Dawg” Ziegler, forever an icon in the automotive industry. Joined by renowned guest Cory Mosley, the podcast pays tribute to Ziegler's profound impact and lasting influence on automotive sales culture and training. Through anecdotes, shared experiences, and enlightening discussions, listeners are provided a deep dive into the principles that Ziegler embodied, particularly his advocacy for dealers and his dynamic approach to sales training. "I wouldn't be in the car business if it weren't for what Jim taught me in his training." The episode eloquently captures Ziegler's ethos of doing things his way and the indelible mark he left on the automotive industry. From discussions about the early days of Ziegler's career to his massive influence on automotive sales techniques, the conversation touches on the many elements that made Ziegler a cherished mentor and industry leader.  "He loved his wife, he loved his family, and he loved the industry." The podcast also highlights Ziegler's personal insights on the importance of work-life balance and the human side of being a business legend, offering listeners a balanced perspective of both his professional contributions and his personal journey. Feel and listen with your heart as we honor the loss of an automotive legend.   Key Takeaways: ✅ Ziegler was a staunch advocate for automotive dealers, committed to enhancing dealership profitability and industry standards. ✅ The significance of mastering one's craft in automotive sales was a central theme of Ziegler's career, emphasizing his desire to elevate others in the industry. ✅ The importance of personal legacy and balancing professional success with meaningful personal relationships, a lesson from Ziegler's experiences. ✅ The role of the National Speakers Association (NSA) in elevating Ziegler's and others' careers, serving as a pivotal institution for professional growth and networking in public speaking. ✅ The evolving impact of technology and virtual platforms in car sales and dealership operations, as reflected in Ziegler's career transition over time.     About Jim “The Alpha Dawg” Ziegler, CSP, HSG Jim Ziegler, CSP, HSG - Known as "The Alpha Dawg," Ziegler was a legendary figure in the automotive industry with a career spanning nearly five decades. He was a consultant, speaker, and trainer, recognized for his contributions to F&I and automotive sales training. Holding the titles of Certified Speaking Professional (CSP) and HSG, Jim was known for his bold personality and his impactful presence in the industry.   About Cory Mosley, CSP Meet Cory Mosley, CSP, Award-Winning Business Growth & Media Expert. Cory Mosley, CSP, is an entrepreneur, sought-after strategic consultant, media personality, results-driven coach, and certified speaking professional. Cory's experience in the business and media arena spans over twenty years and includes global strategy, business development, and marketing work. His client list includes Fortune 100 companies, global tier 1 and 2 suppliers, countless small business and franchise operations, professional associations, and non-profits. Cory specializes in Business Growth Strategy, Rebranding, Thought Leadership Content Creation, Event Speaking, and Custom Training and Development Programs.   About Sean V. Bradley, CSP Sean V. Bradley, CSP is the President of Dealer Synergy and co-creator of the Millionaire Car Salesman Podcast. With decades of experience, Sean is a celebrated figure in automotive sales training, recognized for his innovative strategies and motivational speaking.   About LA Williams III - Known as “The Blind Master” LA Williams III - Known as “The Blind Master” is the co-host of the Millionaire Car Salesman Podcast, Williams is known for his remarkable talent in inspiring and training automotive professionals. He contributes his extensive knowledge and engaging style to help drive sales success and motivate others.     Honoring the Alpha Dawg: The Lasting Legacy of Jim Ziegler in the Automotive Industry Key Takeaways Jim Ziegler's unwavering dedication to the automotive industry showcased his deep love and commitment to his craft, his family, and his peers. Emphasizing the importance of vigilance in business, Ziegler often cautioned against distractions disguised as opportunities, a principle that applies universally beyond automotive sales. Ziegler's larger-than-life persona and unparalleled influence have left an indelible mark on countless individuals within the automotive and speaking communities.   The Indomitable Jim Ziegler: A True Icon in the Automotive World Jim Ziegler's name resonates deeply within the automotive industry. Known as the "Alpha Dawg," Jim dedicated nearly five decades of his life to revolutionizing automotive sales and training. His powerful impact was not just limited to dealerships and sales teams but extended to empowering individuals through professional speaking. This article delves into Jim Ziegler's unmatched legacy, the principles he championed, and what it truly meant to have crossed paths with such a titan. One of Ziegler's peers, Sean V. Bradley, remarked, "Jim loved it. Day after day, he loved the industry." This passion for automotive sales and training was evident in all that Jim did—from his staunch advocacy for dealerships to his direct confrontations with entities that threatened the industry's sanctity. Jim Ziegler embodied what it means to be a true leader and innovator, and his influence will be felt for generations to come.   Pioneering a Dealer-Centric Approach Jim Ziegler was renowned for his unwavering commitment to the automotive profession and the people within it. His advocacy was unparalleled as he battled against anything that could detrimentally impact dealers, managers, and sales personnel. Emphasizing the need for integrity while making a profit, Ziegler once proclaimed, "Success leaves clues." This insight reflected his belief in the industry's potential—championing a dealer-centric model where professionalism and profitability went hand-in-hand. Ziegler's influence was palpable, from battling legislative efforts that threatened dealerships to crafting meticulously designed strategies to increase profitability. His colleagues noted how his strategies empowered automotive professionals at all levels, yielding measurable economic benefits. Jim's passion extended beyond the tangible, often challenging the status quo with his bombastic approach and willingness to confront adversity head-on. As Cory Mosley, another leading industry figure, stated, "This was a guy who came into our industry and fundamentally affected tens of thousands of people."   The Power of Persona: A Charismatic Figure Ziegler was known for his charisma, the allure of which was not only leveraged to drive sales but also to inspire legions within his community. His larger-than-life personality drew people in and his no-nonsense approach kept them engaged. Yet beyond the swagger and humor, Jim was a passionate advocate for continuous improvement. He emphasized the importance of mastering one's craft, often challenging peers to embrace the industry as if earning a master's degree. His sayings and stories are legendary. From stating, "Alpha Dawg don't fly in the back of no planes," to his memorable meme wars with peers, Jim was unapologetically himself and lived by his truth. This authenticity struck a chord with many, creating a ripple effect of admiration and respect across the industry. Jim's willingness to put himself out there and embrace failure was another facet of his enduring appeal. Whether mentoring up-and-coming trainers or forging lifelong friendships, Jim's influence was marked by his transparent honesty and keen desire to share his vast expertise. As L.A. Williams described, "He was a good guy to be around; he always loosened you up."   Navigating Opportunities: A Lesson in Focus Perhaps one of Ziegler's most impactful teachings was, "Beware of distractions disguised as opportunities." This timeless advice is not only applicable to the automotive industry but also serves as a broader lesson in life and business strategy. It encourages individuals to remain focused and discerning amid myriad distractions vying for attention in the digital age. By embodying this tenet, Ziegler was not only teaching the essentials of sales but also imparting wisdom that transcended the boundaries of industry-specific knowledge. His guidance urged professionals to identify the substantive opportunities from the noise—a skill crucial for success in both personal and professional domains. Jim's philosophy serves as a poignant reminder of the need for clarity and focus in our pursuits. Applying this approach can result in improved decision-making and reinforces the importance of maintaining a strategic vision. Reflecting on Jim Ziegler's Legacy Jim Ziegler's legacy is one of passionate advocacy, relentless pursuit of excellence, and the profound ability to influence those around him. Through his direct approach to both the joys and challenges of automotive sales and professional speaking, Jim equipped countless individuals with the knowledge and motivation to succeed. His unique blend of humor, wisdom, and integrity cemented his status as a towering figure within and beyond the automotive field. Reflecting on Ziegler's contributions invites us to ponder our own legacies—what we Stand for and what we leave behind. To honor Jim Zieg     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In this riveting episode of the Millionaire Car Salesman podcast, host Sean V. Bradley dives into the harsh realities of the automotive industry in 2025. With the backdrop of economic uncertainties, changing tariffs, and the fluctuating electric vehicle market, Sean discusses the challenges dealerships face today. Joining him is Cody Carter, the #1 Car Salesman in the World, who shares his secrets to thriving in such volatile conditions! Cody provides invaluable insights into maintaining profit margins despite rising costs, the declining value of electric vehicles, and leveraging digital retailing for success. “I'm the #1 Car Salesman, but I'm still chasing that 200 car month” - Cody Carter This episode is packed with Cody's expert strategies to navigate a competitive market and offers a unique perspective on adapting sales tactics in response to external pressures such as tariffs and political changes. Sean and Cody discuss the significance of creative leasing options, the importance of working the service drive, and embracing modern CRM technologies like AI to optimize sales processes. With robust discussions on customer engagement and the necessity of understanding market trends, listeners will uncover new pathways to boost dealership performance and sales efficiency!   Key Takeaways: ✅ Digital Retailing Mastery: Cody's success is partly attributed to his use of digital retailing, allowing customers to complete much of the purchasing process online, which leads to increased sales efficiency. ✅ Leveraging Alternate Lenders: By using multiple lenders and providing flexible leasing options, Cody maintains competitive pricing and attractive deals for customers. ✅ Service Drive Strategy: Unutilized service drive opportunities can yield high-value deals, a tactic that Cody suggests for increasing sales figures. ✅ Adapting to Market Trends: With changes in tariffs and the EV market, maintaining versatility in sales tactics and quickly adapting strategies is essential for ongoing success. ✅ AI and Technology: Implementing AI-driven conversational tools, like those offered by Podium, could significantly enhance lead management and sales processes.   About Cody Carter Cody Carter is renowned for his remarkable achievements as the world's top car salesman. In 2024, Cody set a new benchmark by selling an impressive 1,432 units, surpassing his previous record of 1,408 units sold in 2023. Cody is celebrated for his innovative automotive sales strategies and his efficient use of digital retailing technologies. Based at Tustin Toyota in California, Cody oversees an extensive clientele, leveraging his expertise to continue outperforming industry standards.   Mastering the Automotive Sales Landscape: Insights from Industry Titans Key Takeaways Market Adaptation: The automotive landscape in 2025 is evolving, demanding dealers and sales professionals to pivot with creative strategies and leverage incentives effectively. Digital Retailing: Harnessing digital retailing platforms and personalized websites can streamline operations and enhance customer experiences. Success Stories: Industry leaders like Cody Carter demonstrate that innovative approaches to sales and marketing can significantly boost performance and dealership output. The automotive industry in 2025 is encountering a turbulent landscape characterized by rapid changes in sales dynamics, electrification, and market incentives. In a compelling conversation with automotive experts Sean V. Bradley and Cody Carter, the secrets to navigating these challenges while capitalizing on opportunities become evident. Bradley, a pioneer in auto sales training, and Carter, the renowned "Millionaire Car Salesman," reveal how key sales strategies and digital tools can transform dealership performance.   Adapting to the 2025 Automotive Market The year 2025 has brought with it substantial shifts in automotive sales strategies. "Man, it's rough out there in them streets," Sean V. Bradley articulates, summarizing the struggles faced by many in the industry. A predominant theme is the requirement for dealerships to adapt after several years of unprecedented sales volumes post-pandemic. With manufacturers reintroducing incentives and OEM spins, many dealers are driven to adjust their strategies quickly. "The pulse that I'm getting is that there's a lot of stress in 2025," highlights Bradley as he describes the current sales calendar. Dealerships are contending with factors like rising costs, which impact profit margins, and competing incentives that pressure sellers to discount inventory heavily. The transcript illustrates the importance of leveraging incentives creatively. As Carter explains, some domestics offer $7,000 to $8,000 in incentives, which could drive sales volume if strategically applied. "We try to get them into like right now we're doing 39-month leases… which allows me to potentially make the payment attractive and make more gross profit," Carter outlines. Implications for Sales Strategies This evolving landscape forces a rethink in sales approaches. Effective handling of tariffs and managing changing demand for electric and hybrid vehicles are crucial. Carter reveals how Toyota's diverse lineup allows for flexibility, indicating that understanding inventory dynamics can mitigate potential tariff impacts. There's a wider implication for sales teams to maintain competitive responses to shifting market conditions by fully understanding their product and financial levers.   Leveraging Digital Retailing for Business Growth The automotive sector's digital transition has become a lifeline for sales professionals. Cody Carter's success epitomizes the power of digital retailing platforms. Despite market volatility, Carter confirms, "A lot of it contributed to some of these lenders. Ally, for example, they're giving me a thousand dollar rebate on every single car that you send to them." This system maximizes efficiency by allowing buyers to explore financing options directly from dealership websites. Digital platforms enable customers to visualize varied financing structures, effectively engage with leasing options, and make informed purchasing decisions. As displayed in the conversation, Carter's website personalizes customer interactions, saying, "The biggest thing with my site that's unique is I have multiple lenders for leasing loaded on there." Broader Impacts of Digital Tools Digital retailing is transforming the automotive landscape by increasing transparency and convenience for customers. As automotive commerce gravitates online, maintaining competitive pressures by ensuring platforms are user-friendly and integrative becomes essential. Success stories like Carter's highlight that embracing innovation not only improves customer satisfaction but significantly elevates business results, capturing market share despite an overcrowded digital space.   Success in Automotive Sales: Unpacking Cody Carter's Strategies Cody Carter's remarkable achievements have set benchmarks across the industry. With 1,432 units sold last year, Cody's marketing mastery breaks conventional dealership molds. His pragmatic approach is encapsulated when he notes, "There's so much money to be made, and it's just left laying there." By focusing on untapped potential, specifically within service departments, Cody continually drives profitability. A pivotal element of Cody's approach is his use of lease options. Acknowledging current resale value downturns, particularly with EVs, Carter advocates leasing as an effective strategy—a sentiment reinforced with his statement: "Lease it today, capture the rebate on the first payment, buy it out and then you save money." Lessons for Aspiring Sales Professionals Carter's success reveals vital lessons for budding sales professionals. His proactive client relations and meticulous understanding of market dynamics reflect the need for personalized customer experiences. By integrating digital tools and leveraging creative financing solutions, dealerships can offer exceptional customer journeys, leading to higher sales volumes and customer loyalty. The revelations shared in this insightful discussion between Bradley and Carter underscore a broader message: mastering the complexities of the automotive industry in 2025 is achievable. By embracing digital platforms, understanding evolving market incentives, and personalizing customer engagements, sales professionals can navigate current challenges and significantly enhance dealership performance. Invoking creativity and consumer-centric strategies will continue to provide a roadmap for success, even amidst market uncertainties.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!      

In this episode of the Millionaire Car Salesman Podcast, LA Williams takes listeners on a dynamic exploration of Dealer Synergy's innovative outsourced BDC operations situated in Belize!  "Sales is not a one-size-fits-all type of thing... The more creative you can get, the more sales you can do." - LA Williams Recorded LIVE, Williams spells out the operational efficiencies and strategic advantages of leveraging an international call center—pointing out cost savings, quality customer service delivery, and the critical training methodologies that contribute to enhanced dealership success. "Geography does not have to be a challenge anymore. We can employ folks from anywhere in the world!" - LA Williams LA offers a behind-the-scenes insight into how a 2,000-person call center functions, proving that geographic distance does not impede quality customer service or dealership results. Utilizing a Belize-based team trained with Dealer Synergy's advanced methodologies, sales operations are not only streamlined but amplified. By demolishing traditional sales models, Williams articulates how automotive dealerships can thrive by adapting to globalized business strategies, therefore keeping showrooms thriving and customer satisfaction at its peak!   Key Takeaways: ✅ Cost Efficiency and Scalability: Outsourcing BDCs to regions like Belize significantly reduces overhead costs versus U.S.-based operations, making it economically advantageous for dealers to expand their reach. ✅ Training and Quality Assurance: Dealer Synergy's comprehensive training ensures that agents, regardless of location, provide professional, high-quality customer service that matches or surpasses in-house teams. ✅ Technological Integration and Flexibility: Utilizing platforms like Zoom for meetings and sales allows sales teams to operate seamlessly from anywhere, thus expanding the scope and efficiency of dealerships. ✅ Cultural Adaptability: Belize's predominantly English-speaking population allows for seamless communication with the U.S. market, dispelling concerns over language barriers. ✅ Future of Automotive Sales: Innovative practices are setting a new standard for the industry's future, emphasizing the importance of a global operational perspective and advanced technological integration for sustained success.     About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Exploring the Future of Automotive Business Development Centers: Insights from the Millionaire Car Salesman Podcast Engage Automotive Success with Global Collaboration Understanding the potential of global call centers for automotive dealerships, optimizing skills across borders, and leveraging technology for enhanced business development are key factors in driving dealership profits. Dive into insights shared by LA Williams from the Millionaire Car Salesman Podcast, as he explores these dynamics live from Belize. Key Takeaways: Leveraging global call centers can significantly enhance dealership efficiency while reducing costs. Developing advanced communication skills and empathy is crucial for success in sales. Utilizing technology like Zoom transforms remote selling into a profound customer experience. The Economic Edge of Global Call Centers In the realm of automotive sales, maximizing efficiency while minimizing costs is the golden ticket to success. During the Millionaire Car Salesman Podcast, LA Williams, known as the Blind Phone Master, emphasized the cost-efficiency of operating global call centers, particularly in regions like Belize. He states, "When you think about it, the cost-effectiveness… to be real with you, like in California alone, I think the minimum wage is like $20 an hour… it's no longer productive to run a call center.” This essential strategy allows dealerships to harness top-tier talent at a fraction of the cost. Williams' discussion reflects a broader trend in leveraging international call centers to accommodate fluctuating economic landscapes, offering dealerships a way to stay competitive without compromising service quality. This strategy ensures that even smaller dealerships can compete on a larger scale, effectively leveling the playing field and turning the focus onto the quality of service provided rather than where it originates. Furthermore, the transcript reveals a nuanced understanding of the benefits of these call centers: “So we actually walking into the call center right now… When we got all these people making phone calls, it's going to allow you to be much more profitable.” This statement encapsulates how simply relocating a function can have profound business advantages, facilitating higher profits through reduced operational costs. Cultivating Communication and Empathy in Sales Beyond economics, success hinges on communication and empathy. Williams highlights the importance of having a team adept in these soft skills. Within the podcast, Williams reflects on his Belize-based team's aptitude: "People are just making phone calls… our team here, man, they stay in focus… they also pay so much attention in training." These insights underscore the need for a workforce that is both dedicated and well-trained in communication strategies. In sales, empathy and understanding are paramount, especially in overcoming objections or handling disgruntled customers. Here's how Williams advises on such encounters: "We teach them to be compassionate. We do role plays with them to walk them through those scenarios.” This training in empathy not only improves customer interaction but also builds a stronger connection with potential buyers who may otherwise feel dismissed or undervalued by traditional, automation-heavy methods. Such strategies illustrate the impact of prioritizing customer relations. By integrating empathy as a core selling principle, global call centers can match, or even exceed, the effectiveness of in-house sales staff. This shift allows any dealership, no matter its location, to provide premium customer service. Transforming the Sales Experience through Technology The advancements in technology have dramatically shifted how business is conducted, especially in the automotive industry. Williams touches on numerous ways technology, particularly platforms like Zoom, can elevate customer interactions. He shines light on this by saying, "A salesperson wanted to sell a car to someone… the customer could be anywhere. It doesn't matter. Geography is no longer a challenge." Breakout rooms in Zoom are one example of how technology can simulate traditional car-buying experiences virtually. This allows for a comprehensive customer journey, from viewing vehicle features to virtual test drives, all from the comfort of one's home. As Williams further elaborates: "We'll show some 3Ds, some good old camera footage… Make a person feel like they're actually in the vehicle." Such approaches not only broaden the potential customer base but also enrich the overall buying experience, diminishing geographical and temporal constraints. Utilizing these tools, dealerships can offer an enriched and personalized customer interaction, effectively adapting to the digital age. Adopting these technological enhancements represents more than just staying current; it indicates a forward-thinking, customer-centric mindset that is necessary for thriving in today's competitive market.   The intricacies of running a global operation from a strategic call center – as expounded upon in the Millionaire Car Salesman Podcast – outline a new era for the automotive industry. By merging economic efficiency, interpersonal skills, and cutting-edge technology, dealerships are equipped to transcend traditional boundaries and deliver exceptional service worldwide. Every facet of this approach, from cost-effective practices to empathetic customer service, ultimately benefits dealerships by not only extending their reach but also deepening their impact. As described within this thought leadership, dealerships that embrace these strategies can redefine success and elevate their standing in the automotive market.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley and LA Williams delve into the intensity and dedication required to succeed in automotive sales! "If you want to sell more than 10 cars a month, you can't do what everybody's doing, or you're going to get what the majority is getting." - Sean V. Bradley As February closes and March begins, they express concern over the struggles dealers face in adapting to a shifting market. Sean highlights the necessity of consistent effort and willingness to push beyond average performance, leveraging the parallel between sales success and weightlifting: both require heavy lifting and dedication for exceptional results! "Success in automotive sales is just like weightlifting; it requires effort, consistency, and the willingness to push beyond the average." - Sean V. Bradley The episode emphasizes the importance of deep, relentless training for salespeople, BDC reps, and managers within the automotive industry. Sean and LA explore why many professionals avoid the hard work necessary to excel, touching upon key concepts such as the Mastery of scripts, effective social media engagement, and the innovative use of AI in daily operations. The hosts also underscore the critical nature of following through on these practices and engaging habitually in self-improvement strategies to achieve and maintain success!  "Challenge yourself to do the thing you've been avoiding and commit to doing it today." - LA Williams This episode unpacks the heavy lifting involved in becoming a top performer, guiding listeners to employ a disciplined approach for sustained growth and profitability!   Key Takeaways: ✅ Heavy Lifting in Sales: Success in automotive sales parallels weightlifting in that both require intense effort and consistent practice. ✅ Training and Mastery: To excel, automotive professionals must commit to rigorous training routines, developing mastery in scripts and customer engagement. ✅ Utilizing Technology and AI: Innovative tools like Podium's AI, Jerry, can significantly enhance lead conversion, enabling dealerships to maximize efficiency. ✅ Cultivating Hard Work Ethos: A strong "why" and intrinsic motivation are crucial drivers for overcoming challenges and pushing sales figures. ✅ Community and Collaboration: Engaging with professional networks such as the Millionaire Car Salesman Facebook group can provide valuable support and insights.     About Sean V. Bradley, CSP Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals.   About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Elevate Your Car Sales Game: Proven Strategies for Maximum Profitability Key Takeaways Success in the automotive sales industry requires discipline, consistency, and a willingness to go beyond average efforts. Training and skill mastery are paramount, with a focus on cyclical learning and practical application. Engaging in multifaceted sales strategies and maximizing available resources can significantly enhance sales performance.     In the ever-evolving world of automotive sales, clear vision and persistent effort are non-negotiable for those aiming to surpass the mediocrity that ensnares so many. In a candid exchange of ideas, automotive sales experts LA Williams and Sean V. Bradley unravel the secrets to transcending average sales performance, echoing the fundamental truth: selling cars isn't just about the transaction; it's about agility, discipline, and training.   The Weight of Success in Automotive Sales Success in the automotive realm doesn't arrive unbidden; it needs to be earned through strategic effort and consistency. Bradley's analogy, “Why don't people lift weights? Because they're heavy,” aptly captures the essence of pushing beyond average—where the real challenge and potential for more significant earnings lie. “If you want the things that the average person doesn't have, you've got to be willing to do the things that the average person isn't willing to do,” Bradley proclaims. This call to action extends across roles in the dealership, from salespeople to dealer principals, emphasizing that mediocrity's shackles can only be broken through a dedication to diligent effort. For salespeople striving to sell more than the industry average, Williams highlights the necessity of buckling down and not waiting until career pressures peak. “Help should have been happening for the last 90 days,” Williams insists, stressing the importance of proactive practice and continuous improvement.   The Imperatives of Mastery: From Training to Application The training process in the automotive industry is pivotal to transforming raw information into actionable results. Williams and Bradley delve into the critical nature of training, positing, as Bradley affirms, “Information without application is just information. But information with application equals transformation.” This underscores the need for time, experience, and relentless repetition to ensure true evolution within sales practices. Real training, according to Williams and Bradley, goes far beyond simply absorbing new information. “Training is not really training, it's just exposure,” notes Williams. The magic occurs when exposure is met with practice and implementation, transforming knowledge into ingrained skills. Bradley emphasizes the systemic advantage when you become a “master of your craft,” analogizing mastery to chess over checkers—more strategic and intentional.   Utilizing Advanced Resources to Multiply Effort In today's technologically advanced sales environment, leveraging innovative tools and platforms can significantly enhance performance. Recognizing AI's potential, LA Williams highlights the efficiency of platforms like Jerry, Podium's AI-powered tool. Describing how Jerry can work tirelessly, Williams stresses its role in facilitating lead conversion by booking test drives and staying attuned to customer interactions without human intervention. Alongside AI, Bradley discusses the importance of ensuring robust utilization of existing CRM systems, often overlooked tools (“a dusty treadmill,” he quips) capable of transforming sales operations when employed comprehensively. He encourages sales professionals to broaden their approach, engaging in social selling, honing in on video follow-up skills, and utilizing resources that set them apart from competitors. Engaging with resources like the Millionaire Car Salesman Facebook Group also allows for networking and learning from over 30,000 automotive professionals. It's an untapped vein of knowledge and community, offering real-time insights and adapting to contemporary challenges in car sales.   Recapping Insights and Challenges Ahead Echoing the significance of industry standards and best practices, Bradley challenges listeners with an essential question: “What's one heavy thing you've been avoiding in sales? Commit to doing it today.” This invitation is not just a call for introspection but a launchpad for actionable change in one's sales approach. Williams adds, "Whatever it is…commit to doing it come hell or high water. Right? You're going to do it. Right. It's just going to happen regardless." As Bradley and Williams elucidate, transcending the status quo in the automotive industry requires both the courage to confront hard truths and the wisdom to apply lessons learned. Success isn't a fluke; it's a well-earned outcome of practice, repetition, and the relentless pursuit of betterment, echoing Bradley's poignant advice to never practice with real customers—only with fellow practitioners until perfection in approach is achieved. In the landscape of automotive sales, those who rise to the challenge and embrace discomfort discover not just the finesse of closing a deal but the unraveling of untapped potential in themselves.       Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!    

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Sean V. Bradley tackle a heavy question within the automotive industry: Dealership Pay Plans! They get into what constitutes a good verses a bad pay plan and how professionals in the industry can effectively navigate them for maximum benefit.  "I rather see someone in an environment where they have the opportunity, the respect, and are working in a setup that aligns with their financial goals." – Sean V. Bradley Both LA and Sean emphasize the importance of understanding dealership environments rather than just focusing on the pay plan itself as the path to financial success! Williams introduces the episode with an appeal to listeners for feedback on audio improvements, setting up an engaging conversation for the audience.  "Money is a seed; you plant it somewhere and it grows. That's the whole purpose of money." – LA Williams The discussion provides a deep dive into various components of dealership pay plans, including commissions, draws, low commission rates, packs, front-end and back-end grosses, spins, spiffs, and bonuses. Sean V. Bradley highlights the significance of comprehending these elements and how they interconnect with overall earnings potential. He stresses the importance of choosing the right dealership environment and the value of embracing a mindset geared towards high performance and success, ultimately guiding listeners towards becoming better car sales professionals.  The episode culminates with thoughts on how to work synergistically with dealerships to optimize pay plans effectively, and LA Williams underscores the role of preparation, training, and responsible financial tracking.   Key Takeaways: ✅ Focus on Training and Guarantees: Understanding draw, training pay, and guaranteed compensation is crucial before assessing commission rates and other pay plan components. ✅ Valuing Transparency: Ensure that your dealership provides clear commission sheets and wash sheets to avoid disputes and misunderstandings. ✅ Spiffs and Spins for Extra Earnings: Familiarize yourself with dealership and manufacturer incentives like spiffs and spins to enhance your income. ✅ Track Your Performance: Maintain detailed records of your sales, commissions, and other earnings to avoid financial discrepancies and strategize effectively. ✅ Work Your Pay Plan: Invest time in understanding and maximizing each aspect of your pay plan to ensure you're leveraging every potential income stream thoroughly.     About Sean V. Bradley, CSP Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals.   About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.   LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Navigating Car Sales Pay Plans: Unlocking Hidden Revenues Key Takeaways: Understanding and maximizing your pay plan involves more than just knowing the basic commissions; it requires a strategic approach to dealership incentives and manufacturer programs. The significance of starting with guaranteed pay structures for new salespeople can prevent attrition and financial hardship, ensuring a fairer and more supportive work environment. Spiffs and spins represent lucrative supplemental income opportunities that can boost earnings when appropriately targeted and leveraged. The world of car sales is complex, with compensation plans that require more than just a basic understanding to truly maximize one's earnings potential. In a recent discussion featuring LA Williams and Sean V. Bradley, these intricacies were explored in-depth, unveiling crucial insights into how auto sales professionals can decode their pay plans and work their strategies effectively to bolster their earnings. Key themes emerged from this discussion that shed light on not only understanding but also maneuvering through pay plans to realize better financial outcomes.   Demystifying Automotive Pay Plans For the newcomer or even seasoned veteran in car sales, a pay plan is often shrouded in mystery. Sean V. Bradley argues that, "It's not about the pay plan… but the dealership that you're at." This sets the tone for understanding that environment and opportunity sometimes outweigh a perfect commission structure. When contemplating a position, one should probe beyond superficial numbers and consider the dealership's overall ethos and opportunity for personal growth. Bradley emphasizes not settling for flat fee structures in favor of opportunities to earn on gross, either on the front or back-end. "If you've got the skills to pay the bills," leveraging a dealership that allows for gross-based commissions can be increasingly rewarding. However, accessing back-end gross (percentages of financial products sold) requires understanding and capitalizing on additional compensation streams like aftermarket parts and warranty products. As he explains, "Don't get distracted with the carrot… Find the best deal for you." This journey begins with choosing the right kind of dealership—one where strategies align with incentive structures to work your pay plan comprehensively. The roadmap includes understanding potential spins and spiffs and looking beyond immediate numbers.   The Importance of Guaranteed Income for New Salespeople Transition periods for new salespeople can be turbulent without a guaranteed pay structure. Such structures allow for "proper training, strategy, and opportunity" before plunging into a commission-only environment—a space where new hires often find themselves underwater without training pay. Understanding the nuance between a draw and guaranteed pay can ward off future stress. At some dealerships, "you could owe the dealership money," creating the undesirable cycle of jumping from dealership to dealership. Establishing a knowledge base and advocating for fairer, initial compensation ensures not only individual success but sustainability for dealerships in reducing turnover. Williams expounds on this notion by suggesting questions candidates should explore during interviews. Questions encompassing what the guarantee entails and policies regarding training pay ensure new hires are not disadvantaged in unfamiliar territory. Emphasizing, "I want to educate myself on how to work and understand you; help me understand so I can work my own plan, which in turn serves the dealership," provides a roadmap to this common challenge.   Leveraging Spiffs and Spins for Additional Profit Supplementing income intelligently through spiffs and spins is a game-changing opportunity for profit maximization. Traditionally, spiffs act as quick incentives for additional tasks or goals inside a dealership, often embracing creative configurations beyond merely selling units. Spins, a domain exclusive to franchise dealerships, offer an entirely separate avenue through manufacturer-backed commissions—encouraging variety and volume in sales pushes. Bradley notes, "I used to make thousands and thousands of dollars extra. It's like supplemental income." Savvy salespeople learn to utilize CRM tools to drill down into customer databases and strategically target high-spin vehicles or special categories yielding these fruits. The key is knowledge-sharing and staff empowerment, ensuring a clear understanding of potential earnings. Dealerships, in turn, fortify their workforce by building trust, offering consistent information flows, and aligning staff incentives with dealership goals—ultimately creating a culture that thrives on success. Through an intrinsic understanding of pay plan workings, including guarantees, spiffs, spins, dealer strategies, and personal goals, sales professionals navigate toward success. In the ever-evolving automotive landscape, this knowledge not only benefits individuals but ultimately propels dealerships into prosperous, symbiotic relationships with their staff. In a world where the typical salesperson is making a base average yet someone like Cody Carter—a figure showcased within their industry context—is realizing million-dollar earnings, comprehension of these themes promises a pathway to exceptional industry success. Understanding the vast opportunities within car sales pay plans dictates a salesperson's financial trajectory far more than mere percentages on paper might first suggest.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this FWRD Podcast episode, Corey Smith interviews Alec Ruffini from Fowler Automotive Group to discuss essential automotive management strategies. Alec reveals how to build strong automotive teams through effective communication, knowledge-sharing, and conflict resolution. He emphasizes the importance of managers being accessible to technicians, fostering a culture of accountability, and implementing continuous training and digital tools. Learn how embracing new technologies and improving interdepartmental communication can keep your automotive business competitive. Tune in for expert insights on successful team management in the automotive industry.

In this episode of the Millionaire Car Salesman podcast, hosts LA Williams and Sean V. Bradley engage in an invigorating discussion with Dr. Alex Lawrence, the Founder and Dealer Principal of EV Auto. From Alex's unique entrance into the automotive industry to the pioneering strategies employed by his dealership, this episode sheds light on the burgeoning world of electric vehicles and their growing market share. Alex shares his insights on establishing a dealership from scratch, particularly one focused on the advanced technology and unique aspects of EVs, while maintaining an exceptional reputation within the industry! "We've got a really strong following that's growing consistently and nicely on TikTok and LinkedIn and a little bit on Instagram and Facebook.” - Dr. Alex Lawrence The conversation dives into the intricate logistics of running an EV-only dealership, including building infrastructure, securing a knowledgeable team, and navigating financial services tailored for EVs. SEO-friendly terms are explored such as "EV market trends," "electric vehicle sales," and "technology integration in automotive retail."  "We are the experts... nobody knows more about these cars than we do." - Dr. Alex Lawrence Alex also highlights how his dealership uses advanced technologies like Podium's AI to enhance customer interaction and streamline processes. Despite challenges, Alex remains optimistic about the future of EVs, offering advice to dealerships looking to embrace this transformative shift in the automotive world.   Key Takeaways: ✅ Building from Experience: Alex utilized his diverse background in franchising and technology to contribute significantly to EV Auto's strategic growth. ✅ EV-Specific Services: The dealership's innovative mobile service using custom cyber trucks exemplifies their commitment to customer convenience and service excellence. ✅ AI Integration: Podium's AI tool significantly aids in lead conversion, showcasing the critical role of technology in modern dealerships. ✅ Cultural and Geographical Factors: The adoption and sales strategies for EVs vary across different markets due to cultural and geographical influences. ✅ Community Engagement: Alex emphasizes the importance of social media presence and organic growth strategies to cultivate an engaged customer base.   About Alex Lawrence Alex Lawrence is the founder and dealer principal of EV Auto, a specialized dealership focused solely on electric vehicles (EVs). Having started his entrepreneurial journey at 16 with a car detailing business, Alex moved through various industries, including franchising and technology, before establishing EV Auto. He originally launched the business as a marketplace for EV cars, but quickly pivoted to dealership operations due to high demand and sales success. Alex's dealership is prominent for selling all EV brands, notably Tesla, and maintains a strong emphasis on customer service, innovation, and advanced technology use.       Engaging with Electric Vehicles: Insights from the Millionaire Car Salesman Podcast   Key Takeaways: Adapting to EV markets requires innovative approaches like mobile service units and specialized dealerships, as exemplified by Alex Lawrence of EV Auto. The use of AI and digital platforms like Podium can enhance customer engagement and streamline dealership operations. Building a strong company culture centered around core values is pivotal for dealership success and employee retention.   Driving the Future: Mastering the EV Market with Unique Strategies In a fascinating episode of the Millionaire Car Salesman Podcast, co-hosts LA Williams and Sean V. Bradley dive into a conversation with Alex Lawrence, the dealer principal of EV Auto. Lawrence offers a glimpse into the innovative strategies that have propelled his dealership forward in the burgeoning electric vehicle (EV) market. A key takeaway is the revolutionary use of mobile service units. As Lawrence explains, "We do tires, brakes, all the EV stuff, and we come to your house or your office and do it." This mobile service approach not only sets EV Auto apart but also enhances customer convenience—a crucial factor in today's competitive marketplace. By embedding this service directly into the customer experience, EV Auto not only simplifies the ownership experience for its clients but also demonstrates a deep understanding of modern consumer needs. The dealership's pledge of "10% off all mobile services for life" to its customers cements loyalty and underlines their customer-first philosophy. With traditional dealerships facing challenges in integrating EVs into their portfolios, Lawrence's approach provides a template for adaptation. By offering both fixed and mobile service options, dealerships can cater to diverse customer preferences, ultimately expanding their market share in the EV sector.   Leveraging AI and Technology to Enhance Dealership Efficiency Throughout the discussion, the role of technology as a transformative force in dealership operations is highlighted, especially through the use of AI-driven platforms like Podium. Alex Lawrence emphasizes the integration of Podium's AI, which they've nicknamed "Glow," to conduct seamless customer interactions: "We have it set so that if we're not able to respond to incoming texts…it starts to do it and then after hours it does all of the texting." The employment of AI not only facilitates 24/7 customer engagement but also allows dealerships to remain accessible outside traditional business hours. This continuous operation capability is crucial as it offers a competitive edge, ensuring potential leads are nurtured without delay. Moreover, Podium's platform supports various dealership functions from handling payments to collecting Google reviews, further streamlining dealership processes. This integration of technology cultivates an environment of efficiency and reliability, fostering trust and engagement among customers. As the automotive sector increasingly leans towards digital solutions, the insights shared by Lawrence underscore the necessity of embracing technology to stay ahead in the industry.   Creating a Culture of Excellence: Core Values at the Heart of EV Auto One of the most inspirational revelations from the podcast is the emphasis on cultivating a strong internal culture rooted in core values. Lawrence, reflecting on this ethos, states, "Zero turnover in five and a half years…that's the stat I'm most proud of." This achievement is a testament to EV Auto's commitment to creating a supportive and inclusive workplace where employees are valued and motivated. The dealership's core values, which include honesty, customer-first philosophy, and an emphasis on being the experts, play a vital role in this success. Not only do these values guide operations and customer interactions, but they help in hiring individuals who embody the dealership's mission. In an industry often criticized for high turnover rates, EV Auto's approach demonstrates the significance of a value-driven culture. Such an environment not only attracts talent but also retains it, offering a blueprint for other dealerships seeking to cultivate similar success. The alignment of personal and organizational values fosters engagement and productivity, ultimately reflecting positively on customer experiences.   Revolutionizing Dealership Practices for the EV Era The informative dialogue with Alex Lawrence highlights a transformative period in the automotive industry. As dealerships navigate the shift towards electric vehicles, innovative strategies such as those adopted by EV Auto become indispensable. This includes adopting mobile service solutions to elevate customer convenience, leveraging AI technology for operational efficiency, and fostering a work culture rooted in core values. Dealerships that integrate these elements into their operations are better equipped to meet the challenges of a rapidly evolving market. As Lawrence points out, understanding and adapting to customer needs in the EV space can significantly differentiate a dealership from its competitors. The podcast episode serves as a guiding light for those in the automotive sector, demonstrating that with the right blend of innovation, technology, and culture, dealerships can thrive in the electric vehicle space. These insights not only underscore a pathway for future dealership success but also illuminate the broader potential for transformation in the automotive industry.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In this episode of the Millionaire Car Salesman Podcast, LA Williams, Vice President of Dealer Synergy, takes the wheel while Sean V. Bradley attends the Super Bowl LIX! Joined by the vibrant Tianna Mick, known in the industry as "T Got Your Keys," LA delves deep into strategies that transform ordinary sales calls into profit-generating interactions. With emphases on tone, customer rapport, and overcoming common pitfalls in sales conversations, this episode is rich with actionable advice for car sales professionals looking to elevate their game! "Questions control the conversation. Whoever gets the most questions answered is who wins." – LA Williams From addressing the frequent mistakes salespeople make on inbound calls to finely tuning one's auditory skills for detecting buying signals, LA offers a masterclass in sales acumen that stems from years of experience. His anecdotes, interspersed with Tianna's astute questions, unveil techniques on managing customer interactions effectively over the phone. By sharing insights into how to instantaneously build trust and utilize storytelling for impactful sales, the episode equips listeners with robust strategies to handle even the most challenging customer situations. Real-life examples underscore the vital role of strategic communication in fostering successful sales outcomes!   Key Takeaways: ✅ Tone and Energy are Crucial: Establishing the right tone and energy at the start of a call can significantly influence the customer's responsiveness. ✅ Word Choice Matters: Phrases such as "tell me" and "I'm just wondering" can inspire empathy and facilitate open dialogue with customers. ✅ Listening for Genuine Interest: Picking up on subtle cues in a customer's questions can reveal their level of interest and intent to purchase. ✅ Leveraging Storytelling: Effective storytelling can bridge communication gaps, making the sales process more relatable and engaging. ✅ Handling Objections with Empathy: Questions control conversation; using them strategically can navigate and manage challenging interactions.     About LA ‘The Blind Master' WilliamsL.A. Williams, Vice President and Partner of Dealer Synergy, has over 15 years of automotive sales experience and is dedicated to helping others grow and succeed. Starting as a frontline analyst, he quickly rose through the ranks to become Vice President while remaining hands-on with Dealer Synergy's programs. Known as “The Blind Phone Master,” L.A. has been blind for 37+ years and has mastered the art of sound, tone, and inflection, making him the ultimate phone sales coach. He has trained thousands of automotive professionals, including sales teams, managers, and dealer principals, with his “Phone Sales Mastery” strategies. A sought-after speaker, L.A. has presented at the NADA Convention, 20 Groups, and the Internet Sales 20 Group.  L.A. also co-hosts the Millionaire Car Salesman Podcast, the Against All Odds Radio Show, and moderates the Millionaire Car Salesman Facebook Group. Beyond automotive, he's a successful music producer, having worked with stars like Dr. Dre, Lil Wayne, and Katy Perry, and was even the voice of Jigsaw in four SAW movies. L.A. brings his audio expertise and creativity to the industry, using “entertrainment” to motivate and inspire automotive professionals. About Tianna ‘T Got Your Keys' Mick Tianna Mick aka T Got Your Keys is a known industry expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 4x NADA Convention Speaker and the YOUNGEST NADA Speaker in History to date, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.     Mastering the Art of Phone Sales: Insights from the Millionaire Car Salesman Podcast   Key Takeaways: Harnessing the power of tone, inflection, and the right vocabulary can dramatically improve phone sales outcomes. Understanding buyer psychology and leveraging storytelling can overcome common objections and build trust. Consistent learning and adaptation are vital for overcoming skepticism and improving skills over time.   Enhancing Phone Sales Through Tone and Inflection In the fast-paced world of automotive sales, mastering phone communication isn't just a skill—it's an art form. LA Williams, VP of Dealer Synergy, highlights a common pitfall: the lack of energy and enthusiasm when taking inbound calls. He humorously points out, "Our energy is not right. We'd be like Synergy Motors." Injecting energy into your voice is crucial for setting the right tone and capturing the caller's attention from the get-go. Williams emphasizes paying attention to not only what customers say, but also how they say it. The subtleties in tone, choice of words, and even pauses can reveal much about a caller's intent. As Williams advises, “You gotta hear,” meaning that a salesperson must attune their ears to these nuances. By asking thoughtful questions and engaging in a way that reflects the customer's language, you can build immediate rapport. "I'm just curious," or "Tell me more," are phrases that both engage the customer and provide deeper insights into their needs and desires. Such nuances extend beyond intro calls. Consider how energy and tone contribute when transitioning a skeptical caller to a quality lead. LA shares an all-too-common scenario: converting callers who've had negative automotive experiences into enthusiastic potential buyers. This transformation relies on infusing conversations with genuine warmth and curiosity, ensuring prospects feel heard and valued.   Storytelling as a Sales Tool In a world where buyers often distrust salespeople, storytelling stands out as a powerful tactic to establish credibility and build rapport. Williams delves into the art of sharing relevant narratives to sway hesitant buyers, emphasizing, “It's so interesting that you say that.” This technique helps to validate a customer's feelings while seamlessly pivoting the conversation towards a positive outcome. Consider the tale of the couple skeptical about getting a good trade-in value. By recounting a past customer's success story, Williams not only builds trust but illustrates dealership expertise and personal investment in customer satisfaction. These anecdotes aren't fabricated but strategically structured to highlight real customer experiences, as Williams illustrates: "If we could do something like that for him, just imagine what we could do for you." This approach illuminates how integrating relatable stories into phone sales can dismantle buyer apprehensions. By connecting emotionally through shared experiences, salespeople can gently guide conversations, allaying fears and deepening engagement. The authenticity of sharing and genuine curiosity about the customer's own journey can transform skeptics into committed, enthusiastic participants in the buying process.   Cultivating Trust in Short Timeframes One of the most intriguing discussions in the podcast revolves around establishing trust quickly over the phone. In phone sales, time is a luxury often absent, making initial impressions paramount. According to Williams, it's vital to repeat the customer's name, entering into what he calls "rapport mode." "Outside of someone's own voice," he explains, "their sweetest sound is their name." Repetition and the correct use of vocabulary also play significant roles in fostering trust. Simple phrases like "That's a great question" can elevate a standard interaction into a personalized experience. These words, paired with targeted storytelling and empathetic response strategies, can captivate and convert callers into loyal customers within minutes. Such approaches extend into broader strategic considerations, such as handling objections and turning skeptics into believers. LA poignantly shares a revelation: often, a sales representative's aversion to phone sales stems from misaligned expectations or an incomplete understanding of call dynamics. By revealing underlying metrics and demonstrating real success cases, Williams consistently shifts perceptions, opening the minds of even the most skeptical callers to what's genuinely possible. Ultimately, the beauty of phone sales lies in blending personal empathy with sharp, strategic communication. The podcast illustrates that with attention, adaptability, and authentic connection, sales professionals can break through barriers. As LA Williams shows, the journey to mastering phone sales is as much about growth in personal effectiveness as it is about understanding buyer psychology. As he closes the episode, “You are the average of the five people you spend the most time with,” inviting us to elevate our game and transform every call into an opportunity for lasting impact.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this electrifying episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley dive deep into the innovations shaping the automotive CRM landscape with special guests Shane Born and Melissa Sinclair from NCC and ProMax.  "You're investing in one of the most important tools to help run all aspects of your business. You want to make sure that it's set up properly from the very beginning." - Melissa Sinclair As the automotive industry faces unprecedented changes, Shane and Melissa discuss how their companies are spearheading the credit-first approach in CRM solutions, creating streamlined and transparent processes for both dealers and consumers. The episode begins with the hosts addressing missed speaking opportunities at an industry event due to unforeseen circumstances and quickly shifts focus to the groundbreaking strategies being implemented by ProMax, setting a new bar for CRM systems integrated with National Credit Center resources. "Success involves partnering with the right people... ensure your team understands the what, the why, and the how, and then be flexible to pivot if a generational storm hits." - Shane Born The conversation is packed with insights into how dealerships can leverage modern CRM systems to improve customer experience, enhance fraud prevention, and streamline sales processes using accurate real-time credit data. Shane Born highlights the unique position of their CRM solution, emphasizing its ability to provide consistent, transparent, and frictionless service to consumers while maintaining a keen adaptability to market changes. Melissa Sinclair adds to this by discussing the newly launched open API, offering seamless integration capabilities with vendor partners to unify dealership operations. This episode is a must-listen for any automotive professional keen on harnessing cutting-edge CRM technologies to propel their business forward.   Key Takeaways: ✅ Credit-First CRM Approach: NCC and ProMax are revolutionizing the CRM space with a credit-first methodology, enhancing the buying process through accurate financing options and fraud prevention features. ✅ User Interface and Experience: The newly redesigned UI/UX of ProMax's CRM offers a modern, intuitive interface that simplifies processes for salespeople and management, improving efficiency and usability. ✅ Service and Sales Integration: By integrating service customer data with CRM strategies, dealerships can unlock unprecedented sales opportunities, targeting both existing and untapped customer bases. ✅ Open API for Seamless Integration: The introduction of the open API, Dex, allows for effortless connection with various dealership software, ensuring all operations are synchronized and efficient. ✅ Robust OEM Partnerships: ProMax's CRM is approved by most OEMs, including 100% co-op with General Motors, showcasing the platform's comprehensive capabilities and industry trust.     About Shane Born Shane Born is a prominent figure in the automotive industry, holding a significant position at NCC (National Credit Center) and ProMax. With over two decades of experience, Shane has been instrumental in driving technological advancements and fostering customer relations in the automotive sector. His focus lies in integrating credit solutions with CRM systems to enhance dealership efficiencies!   About Melissa Sinclair Melissa Sinclair at NCC and ProMax, bringing extensive experience and deep knowledge about CRM solutions. Melissa has contributed substantially to the development of innovative customer relationship management tools and has played a key role in ensuring that these tools meet the needs of modern dealerships. She is particularly focused on enhancing user experience and fostering partnerships within the automotive industry.     Unleashing the Power of CRM in Automotive Sales Key Takeaways The Millionaire Car Salesman Podcast dives into how CRM technology is revolutionizing the automotive industry, focusing on NCC's ProMax and its unique offerings. The discussion emphasizes the shift towards credit-first processes, enhancing both dealer and consumer experiences by leveraging advanced data management. An insider perspective on NADA reveals valuable insights into networking strategies and industry trends despite unexpected challenges. CRM Innovations in the Automotive Industry The Millionaire Car Salesman Podcast, hosted by LA Williams and Sean V. Bradley, recently featured Shane Born and Melissa Sinclair from NCC and ProMax, who discussed groundbreaking innovations in CRM technology, specifically tailored for the automotive industry. As the podcast episodes unravel, they explore how these technologies redefine dealer-consumer interactions and internal processes within dealerships. According to Shane Born, NCC is leveraging its dual expertise as both a data and software-as-a-service company: "We are both a DAS company and a SaaS company," he notes. Their end-to-end platform ensures a streamlined, credit-first approach that not only enhances dealer efficiency but also significantly improves the customer's buying journey. This dual focus allows NCC to provide a seamless workflow tied to a single database, an advantage that sets it apart from competitors relying on multiple integrations. From quote to contract, the process is designed to eliminate friction and bolster customer satisfaction by providing accurate financing solutions quickly. Melissa Sinclair elaborates on the customized experience ProMax delivers: "Any role in the dealership can benefit as the platform was designed specifically with them in mind." The conversations with dealers led to UI and UX improvements, focusing on easy navigation and relevant data presentation, ensuring that even complex tools are intuitive for users across all roles within the dealership. Strategies from the NADA Conference One of the intriguing segments of the podcast episode involved understanding the dynamics of the National Automobile Dealers Association (NADA) conference. Despite logistical hurdles due to inclement weather, vendors and attendees alike made the most of the opportunity to connect and explore industry advancements. Shane Born emphasized that despite a "50% pre-registration count," those who made it to the event were laser-focused on solving pertinent challenges, leading to higher closing rates on new dealer group deals. NADA's decision to open its welcome party to all attendees, not just paid registrants, was a strategic move to enhance networking despite lower turnout numbers. "It allows us to really have meaningful conversations about what's happening and where the industry is heading," Born shared, highlighting how such interactions lead to long-lasting partnerships and industry insights. This part of the podcast underscores the importance of adaptability and creativity in fostering networking opportunities, even in unforeseen circumstances. NADA highlighted industry trends, such as AI integration and credit-first approaches, showcased by innovative solutions like NCC's ProMax. Maximizing CRM for Dealer Success In detailing the capabilities of NCC's complete CRM, the podcast dives into how dealerships can maximize the tool for their success. At its core, ProMax's CRM offers a robust framework for both reactive and proactive dealership strategies—a point emphasized repeatedly throughout the discussion. "Any user can go in and build a custom list," explained Melissa Sinclair, illustrating the CRM's adaptability in creating targeted customer lists based on various criteria, such as unsold showroom traffic or service appointments. The system's Opportunities Dashboard is a game changer, automatically collating potential purchase opportunities, ensuring that even if a salesperson overlooks a prospect, the CRM does not. Sean V. Bradley highlighted common dealer pitfalls, such as under-utilizing CRM capabilities, which often leads to unnecessary marketing expenditures. "Why are they spending $65,000 in advertising per month when they could invest $5,000 to $10,000 in CRM?" he questioned, advocating for a full-time CRM manager to ensure optimal use of the system. Reflecting on trends discussed at the podcast, it's evident that leveraging comprehensive CRM tools like NCC's ProMax could save money and increase sales, making it essential for dealerships to embrace such technologies fully. Reflections on the Automotive Horizon As the podcast episode closes, the hosts and guests reflect on how the innovations discussed are reshaping the automotive sales landscape. The evolution of CRM technology, spearheaded by companies like NCC and solutions such as ProMax, shows an industry leaning heavily into data-driven, customer-centric approaches. The recurring theme remains clear: the automotive industry is poised for growth through technology adaptation and strategic partnerships. As Shane Born perfectly encapsulates, success in this field "comes down to consistent execution of your strategic vision," underscoring the importance of aligning technology with well-defined dealership goals. With ProMax's open API and partnership with AI leaders like Impel, NCC ensures they are not just evolving alongside industry changes, but leading the charge toward a more integrated and customer-focused sales experience. In the ever-evolving automotive market, insights from such discussions are invaluable, paving the way for dealerships to not only keep pace but thrive in an exciting era of digital transformation.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!    

In this episode of the Millionaire Car Salesman Podcast, join LA Williams and Sean V. Bradley as they unveil the blueprint for community-centric success in the automotive industry. Special guest Nate Barrett, president of Twin City CDJR, shares insights into how his dealership has thrived through five decades by treating people right and embedding themselves within the community. Explore the inspiring journey of Twin City CDJR from its humble beginnings under the guidance of Nate's grandfather, Don Trout, to its current achievements and continued dedication to community service. This episode offers invaluable advice for dealerships seeking longevity and deeper community connections in a rapidly changing marketplace. Dive into the discussion as Nate Barrett, with over 25 years in the automotive industry, delves into the philosophy of running a customer-focused dealership. Key highlights include the importance of treating customers how you would like to be treated, and innovative ways to engage with the community through athletic sponsorships, partnerships with local organizations, and initiatives like "Fill the RAM" food drives. Nate addresses the challenges the Stellantis brand faces and shares proactive strategies for navigating industry turbulence, such as enhancing fixed operations and embracing AI technology. Sean V. Bradley further adds value by suggesting actionable improvements to Nate's dealership's online presence and community initiatives, emphasizing the synergy between personalizing service and leveraging digital tools.   Key Takeaways: ✅ Community Connection: Building strong community ties is crucial. Host charity events, partner with local organizations, and get involved in events to improve brand reputation and customer loyalty. ✅ Operational Excellence: Focus on optimizing fixed operations and used car sales alongside new car leasing to ensure consistent dealership profitability, especially in uncertain times. ✅ Embrace Technology: Integrate AI tools to enhance customer engagement and efficiently manage CRM systems for deeper insights and better customer service. ✅ Personal Stories Matter: Sharing personal and organizational history builds authenticity and connection with both employees and customers, fostering a culture of loyalty and trust. ✅ Employee Involvement: Engage employees in decision-making, especially   About Nathaniel Barrett  Nate Barrett was born and raised in Lafayette, Indiana, and is a proud graduate of Purdue University. Nate is the President of Twin City Dodge Chrysler Jeep Ram Fiat in Lafayette representing the third generation of this family business. He also serves on the Stellantis Midwest Business Center Dealer Council. Nate is a NCM 20 Group Past Chair, past member of the board of directors of Greater Lafayette Commerce, and currently serves on the Franciscan Health Foundation Western Indiana Advisory Board. Nate enjoys emceeing events for the John Purdue Club, as well as doing voice work for Purdue University. Nate and his wife Brandy, also a Purdue graduate, have three children, Noah, Luke, and Ashlyn. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams delve into the groundbreaking impact of AI on the car sales industry! Joined by Misty Tippets from Podium, the discussion navigates through the complexities and opportunities presented by AI, particularly in dealership management and customer engagement. From addressing staffing challenges to enhancing customer relationships, this episode offers a forward-looking view on leveraging artificial intelligence to meet evolving consumer expectations and increase operational efficiency! Listeners will gain valuable insights into: How AI is solving staffing challenges and improving response times. The integration of AI with CRM systems to enhance dealership efficiency. The importance of choosing the right AI technology for your dealership's unique needs. Why emotional intelligence is crucial for high-stakes sales and customer engagement. Networking opportunities for women in the automotive industry. Stress management techniques to thrive in a demanding sales environment. Key takeaways and opportunities at the upcoming NADA event.   Key Takeaways: ✅ AI can be a game-changer for dealerships by automating repetitive tasks, improving customer response times, and filling staffing gaps. ✅ Emotional intelligence is just as critical as technology when building long-lasting customer relationships. ✅ Networking, particularly among women in automotive, is vital for growth and innovation in the industry. ✅ Leveraging AI and CRM integration can streamline operations and provide actionable insights for sales success. ✅ Attendees of the NADA event will gain firsthand knowledge about emerging technologies and industry trends.   About Misty Tippets Misty Tippets is a prominent figure in the automotive industry, serving as a representative for Podium, a leader in the AI technology space. Misty brings a wealth of experience and a fresh perspective to the conversation, emphasizing the transformative role of AI in modern automotive operations. Her insights on integrating advanced technologies into car dealerships highlight her expertise and dedication to innovation in the industry! Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Kicking off Season 10 of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and L.A. Williams reveal the exciting innovations coming in 2025, including the official launch of Synergy Studios and its mission to elevate the automotive industry! They dive into the game-changing role of mystery shopping in evaluating dealership performance and emphasize the crucial role of consistent follow-up in driving sales success! Adding to the excitement, L.A. Williams introduces his new book, So What I Can't, a motivational guide on overcoming personal limitations and using unique challenges as advantages in both personal and professional life. Sean, L.A., and special guest Tianna Mick (aka T Got Your Keys) engage in a powerful discussion on: The art of storytelling and its impact on writing and communication. Emotional intelligence as a cornerstone of effective leadership. The ongoing push to empower women in the automotive industry. Balancing work and personal life in the high-paced world of automotive sales. The episode wraps up with an interactive Q&A session, addressing audience questions on building a successful automotive career, navigating leadership challenges, and finding inspiration in day-to-day operations.   Key Takeaways: ✅ Mystery Shopping: A critical tool for identifying dealership strengths and weaknesses. ✅ Follow-Up Strategies: Why staying top-of-mind is essential in sales. ✅ Leadership Insight: Emotional intelligence and communication are key to dealership success. ✅ Empowering Women: Breaking barriers and creating new opportunities in auto retail. ✅ Inspiration: L.A. Williams' new book, So What I Can't, delivers a roadmap to overcoming adversity and achieving greatness.   About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals. About LA Williams L.A. Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this engaging, special holiday edition, episode of the Millionaire Car Salesman Podcast, host LA Williams is joined by Kristen Campbell to explore the evolving landscape of the automotive industry and the pivotal role of public relations in fostering strong business relationships!  "At the end of the day it goes back to treating others how you want to be treated." The conversation dives into Campbell's journey from graduating in public relations during a recession to her current role as Vice President of Account Services at Montway Auto Transport. Her Detroit upbringing gave her a unique perspective on the auto industry, shared here with insights that resonate with both seasoned professionals and newcomers! "We want to give customers the best rate and the best experience possible." The dialogue navigates through the central themes of adaptability and perseverance in business, as Campbell shares how her public relations expertise has fortified customer relations at Montway. The conversation underscores the importance of effective communication, transparency, and trust-building, making it relevant for dealership managers and salespeople aiming to refine their customer service strategies. Kristen discusses Montway's innovative strategies, including the development of a dedicated team for dealer services and the potential integration of AI to enhance operational efficiency, illustrating the company's commitment to leadership in auto transport solutions!   Key Takeaways Adaptability and Innovation: Kristen emphasizes the importance of adapting to industry changes and leveraging innovative solutions to remain competitive. Communication is Key: Effective communication and transparency are crucial in building and maintaining strong customer relationships. Customer Experience: Businesses should treat customers with respect and prioritize enhancing the customer journey for long-term success. Growth and Expansion: Montway's focus on expanding their B2B division under Kristen's leadership and implementing AI solutions reflects their forward-thinking approach. Industry Insights: Kristen provides valuable insights into the auto industry, particularly in relation to the impact of electric vehicles and technology advancements.   About Kristen Campbell Kristen Campbell is the Vice President of Account Services at Montway Auto Transport. With a background in public relations, she transitioned into the automotive industry, bringing a wealth of communication expertise to her role. Kristen began her career at Enterprise Rent-A-Car, where she evolved over 11 years before joining Montway. Her leadership has been pivotal in expanding Montway's B2B division and enhancing service standards, reflecting her commitment to excellent customer relationships and operational excellence!   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully-integrated CRM/Desking platform for maximum profitability. ProMax: Stop losing leads and start desking more deals with one easy-to-use system! ProMax automotive CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection, to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. ProMax: ProMax automotive CRM is designed to give your dealership the competitive edge in a demanding marketplace. As a leader in the industry for the last 24 years, ProMax provides car dealers streamlined and simplified software that does everything you need for lead tracking and follow up, desking, F&I, and cost-effective marketing. Increase your sales and grosses, reduce your expenses with one easy-to-use system. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Navigating the Future of Automotive Sales: Key Insights from Industry Experts Key Takeaways Embrace Adaptability: Learn from the challenges and triumphs shared by automotive leaders to navigate industry changes effectively. Prioritize Communication: Clear, transparent communication is crucial for building trust and ensuring customer satisfaction. Tech Advancements Await: Stay ahead by integrating AI and tech solutions to enhance customer experiences and operational efficiency.     In the evolving world of automotive sales, adaptability and foresight are paramount. These insights come to life vividly in a conversation between Dealer Synergy's LA Williams and Kristen Campbell from Motway, highlighting the industry's current dynamics and future directions. As automotive professionals, ranging from salespersons to managers, gear up for 2025, understanding and applying these lessons could define their success. Let's dive into the core themes that emerged in their discussion and explore how they can impact your automotive journey.   Embracing Adaptability in the Automotive Industry Adaptability has long been a cornerstone of success in any business, but in the fast-paced and ever-changing automotive industry, it's non-negotiable. LA Williams sets the tone by emphasizing, "Sometimes you got to get the job done anyway," underscoring the necessity of forging ahead despite imperfect conditions. The conversation with Kristen Campbell, Vice President of Account Services at Motway, also echoes this sentiment. Kristen, with her rich experience in public relations, illustrates how she navigated her career trajectory during challenging economic times. As she notes, the automotive industry demands resilience: "You got to show up every day ready to work, and you got to have that energy." This mindset not only helped her rise to a leadership position but also drives Motway's success in a competitive market. For automotive professionals, embracing adaptability means being open to new strategies, technologies, and market trends. As Motway demonstrated, growth often comes from a willingness to evolve and innovate in response to market demands.   The Power of Transparent Communication Communication remains an integral part of customer relations in the automotive industry. The transcript highlights this importance through Kristen's dedication to ensuring Motway's client interactions are both transparent and trustworthy. She shares, "One of the things that I think I was able to bring to the table was just really the communication piece…ultimately you're an advocate for them, [the customer]." Transparent communication not only builds trust but also fosters long-term partnerships. Kristen reinforced that effective communication can mitigate challenges, such as managing vehicle transportation issues—or as she simply puts it, "We try again to do what would be best for them." For automotive businesses, translating these insights into everyday practice means regularly engaging with customers to understand their needs and expectations. Dealerships should consider adopting a similar strategy to Motway's proactive client service approach, which includes dedicated support lines and personalized communication strategies.   Innovations and the Role of AI in Automotive Solutions As we steer into the future, incorporating advanced technologies like AI can distinguish leading companies from the rest. The dialogue between Williams and Campbell touches on Motway's exploration into AI solutions, particularly in optimizing transportation logistics and pricing strategies. Though Kristen mentions, "I wouldn't say we're there yet," Motway's forward-thinking approach prepares them for future breakthroughs. Artificial intelligence, for many businesses, represents a paradigm shift. It offers unprecedented opportunities for efficiency, accuracy, and personalized customer engagement. In the automotive industry, AI's potential applications are vast—from predicting market trends to personalizing customer experiences through intelligent data analysis. By integrating such technologies, dealerships can enhance their operational efficiencies and customer service offerings. As Kristen notes, features like "lane planning and route mapping" can streamline operations, which can be a game changer for businesses looking to improve service speed and reliability. The automotive industry stands on the precipice of significant transformation. As echoed in the insightful conversation between LA Williams and Kristen Campbell, embracing adaptability, prioritizing transparent communication, and capitalizing on technological advances like AI are essential for staying competitive. Automotive professionals who embody these principles are better poised to navigate upcoming industry shifts successfully. The vehicle to future success in automotive sales involves not just anticipating change but actively driving it.

In this impactful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams dive into a game-changing discussion that every automotive professional needs to hear! As the year comes to a close, they focus on how you can maximize your dealership's performance during the critical year-end period while laying the foundation for an explosive start to the new year. "Sales is a numbers game, but you must become someone people say yes to before they even know the opportunity." - LA Williams From cutting-edge CRM strategies to perfecting your BDC operations, Sean and LA share actionable tips that will help sales teams and dealerships not just survive but thrive in a competitive marketplace! They also highlight the importance of teamwork and communication across all dealership departments, ensuring every member of your team is aligned for success. Plus, the episode celebrates a special milestone for Kalina Bradley, who has made waves during her four years in the automotive industry! "A sales professional earns as much money as they can effectively generate with their sales skills and strategies." - Sean V. Bradley Whether you're a seasoned professional or new to car sales, this episode is packed with the inspiration and insights you need to stay ahead of the curve and crush your goals.

In this episode, Sean V. Bradley sits down with industry expert Jenna Blankenbiller to tackle a topic that can make or break a dealership's success: CRM management and lead handling.

Join Sean V. Bradley as he delves into the transformative role of artificial intelligence in car dealerships with Chuck Schwan from Muscatell Subaru! In this episode, Chuck shares his insights on how AI, particularly through the use of Podium's AI solutions, is revolutionizing the automotive sales industry! He discusses his role in integrating third-party vendor applications and how AI serves as a vital tool to enhance customer engagement without replacing human jobs. Chuck redefines AI as a dependable assistant that never tires, offering consistent service around the clock! Throughout the conversation, Chuck discusses the practical applications of AI in handling leads and improving customer communication at Muscatell Subaru. With a robust integration into their CRM system, AI proved instrumental in managing thousands of leads efficiently. Chuck emphasizes the benefits of AI, such as setting numerous successful appointments that converted into sales, and the importance of AI remaining professional and unfazed by rejection! By continuously learning and adapting, AI augments the sales team's efforts, addressing typical industry challenges like engagement and attrition, while ensuring no lead is left unattended! From maximizing efficiency to overcoming common dealership challenges, this conversation is packed with insights that will inspire you to rethink how your dealership operates. Whether you're curious about the role of AI or looking for ways to streamline your sales process, this episode has something for you.   Key Takeaways AI Implementation: Learn how Muscatell Subaru integrates AI using Podium to manage leads, resulting in significantly increased customer engagement and sales. AI's Role in Dealerships: Discover how AI serves as a relentless tool that enhances customer service by handling repetitive tasks, allowing sales teams to focus on nurturing personal interactions. Transformational Results: Understand the profound impact AI has had on appointment setting and sales conversion rates at Muscatell Subaru, highlighting the promise of this technology. Managing Expectations: Chuck outlines the collaborative approach between AI and the sales team, ensuring a seamless customer experience and leveraging AI's ability to communicate at any time. Forward-Thinking Strategy: Gain insights into future integrations that might streamline dealership operations further, merging AI capabilities with existing platforms for more efficiency.   About Chuck Schwan Chuck Schwan serves as the Internet Director at Muscatell Subaru, located in Moorhead, Minnesota. With a rich career in the automotive industry since 2009, Chuck began his journey selling Hondas, later transitioning to roles in parts and accessories, and then as an Internet Sales Manager. His diverse experience includes a year in finance at a powersports store before embracing his passion for Subaru. Under the leadership of Ward Muscatell, Chuck has been pivotal at Muscatell Subaru for nearly eight years, focusing on third-party vendor integrations and training AI to enhance dealership operations.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Artificial Intelligence in Automotive Sales: Revolutionizing Engagement and Customer Experience Key Takeaways AI as a tool for enhancement: Artificial intelligence is not here to replace jobs but to enhance efficiency and engagement in automotive sales. Improving customer engagement: AI has proven to significantly boost engagement rates, leading to more appointments and sales. Integration with existing systems: Tools like Podium integrate seamlessly with CRMs, making AI a powerful addition to the sales process. Artificial intelligence (AI) is a transformative force in many industries, and automotive sales are no exception. From enhancing customer engagement to streamlining communication processes, AI offers a myriad of benefits that reshaping the dealership experience. In this article, we'll explore how AI is being integrated into automotive sales, focusing on dealer interactions, engagement improvement, and the seamless integration with existing tools like CRMs.   AI: An Indispensable Tool for Dealerships AI has increasingly become an indispensable tool for dealerships, providing a consistent and seamless experience for both the dealerships and their customers. As Chuck Schwan, the BDC Manager at Muscatel Subaru, astutely points out, "AI is just a tool to generate engagement, and once we've got the engagement, then we just train it to hand off to our sales staff." One of the most significant attributes of AI is its unwavering consistency. Unlike human sales representatives, AI never tires, never gets frustrated, and delivers the same quality of interaction every time. Schwan expresses this sentiment by highlighting, "It's the worker that never stops, that never gets frustrated. Someone can tell it to bleep off, and the next message is sunshine and roses." Another impactful aspect of AI lies in its ability to handle mundane and repetitive tasks, freeing up human resources to focus on more complex interactions. Schwan emphasizes the value of AI in managing engagement tasks like sending out text messages and emails, noting, "It's really just another tool to take care of the crap part of the job that no one likes."   Revolutionizing Customer Engagement in Automotive Sales Artificial intelligence has revolutionized customer engagement in automotive sales, offering unprecedented levels of interaction and personalization. Sean V. Bradley, host of the Millionaire Car Salesman podcast, underscores the transformative impact of AI, illustrating how it addresses a longstanding issue: "Emails connect at only two to four percent. But with AI, it scales accordingly. AI could deploy to all of those opportunities in real time." The introduction of AI into the sales workflow not only boosts engagement rates but also enhances the customer experience by personalizing interactions. Schwan shares staggering results from using AI at his dealership: "Our first month of using Podium, Alicia set 64 appointments, 50 showed up, and 40 sold." The success of AI in improving engagement rates is multifaceted. It ensures responses are timely and addresses customer queries with precision and clarity, which drastically reduces the lag time often experienced in traditional processes. Additionally, AI's adaptability allows it to work around the clock, reaching out to customers at their convenience, as Schwan describes, "She talks to them when they want to be talked to."   Seamless Integration with Existing Sales Tools A significant advantage of integrating AI into the automotive sales ecosystem is its compatibility with existing sales tools, enhancing productivity and efficiency. For dealerships operating with established CRMs like VIN Solutions, AI technology such as Podium provides an invaluable bridge between modern AI capabilities and traditional CRM functionalities. Schwan details how this integration benefits his dealership, explaining that AI interacts with CRM data to streamline follow-up and engagement: "It's an API back and forth. It'll write into the notes what's been said by the artificial intelligence." This seamless flow of information ensures that all communication, whether initiated by AI or a human, remains centralized and accessible, fostering a more cohesive customer interaction experience. Moreover, Podium's customer support and adaptability set it apart in the crowded field of AI tools. Schwan appreciates Podium's willingness to tailor solutions to his dealership's specific needs, observing, "They always want to know not just what to change, but why I want to change. So, they're really trying to understand what Muscatel Subaru needs from the AI." The integration of AI with CRMs not only optimizes the sales process but also minimizes resource redundancy by effectively aligning AI capabilities with existing processes. Schwan notes that while some redundancy may occur, AI predominantly takes on the heavy lifting in initial outreach, allowing his sales team to focus on personalized follow-ups and closing deals. Dealerships looking to thrive in today's competitive landscape must recognize the value of AI as a catalyst for operational efficiency and enhanced customer interactions. By leveraging AI, dealerships can not only boost engagement and drive sales but also streamline communication processes. Artificial intelligence is reshaping the automotive sales landscape by enhancing engagement, personalizing customer interactions, and seamlessly integrating with existing CRM systems. Schwan's experience with AI at Muscatel Subaru exemplifies the transformative potential of this technology. AI is not a passing trend; it's a powerful tool that, when harnessed effectively, will continue to redefine the way dealerships connect with and serve their customers.

In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys' Mick uncover the secrets to transforming the holiday season into your dealership's most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year's, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don't Want to Miss: ✔️ Understanding the holiday buyer's mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory planning to meet demand without overstocking. ✔️ How to incentivize referrals and leverage holiday buzz for long-term success. ✔️ Tips to carry holiday momentum into the new year! "During the holiday season, people are naturally conditioned to knowing that they've got to spend money. Let's take advantage of that." - Sean V. Bradley Whether you're a dealer principal, sales manager, or automotive professional looking to crush your year-end goals, this episode is packed with the tools and tactics you need to end the year strong and set yourself up for success in 2025.

In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry!

In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don't miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate!   Key Takeaways Voting and Participation: Emphasize the civic responsibility of voting and how dealerships can reflect this engagement in their marketing efforts. Creating Urgency: Sales professionals should focus on building urgency and excitement, irrespective of political or economic climates, to drive immediate sales. Navigating Economic Changes: Understand the impact of political shifts on factors such as interest rates and tax incentives, and adjust sales strategies accordingly. Holiday Marketing Strategies: Utilize holiday themes to connect with consumers, offering special promotions and leveraging festive sentiment to increase dealership traffic. Customer-Centric Approach: Prioritize understanding customer needs and preferences to effectively tailor sales pitches and rebut potential objections.   About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is currently the Youngest NADA Speaker in History and an overall 4-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 5 Million Views, Youngest Automotive CBT News Guest Feature, CDK Paving The Way 2024 Award Winner, WOCAN Rising Star 2023 Award Winner, Guest of Brad Lea's Dropping Bombs Podcast, Guest on Car Guy Coffee Podcast, Guest on Chicks In Charge: Automotive Edition Podcast, Graduate of Ally's A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, ASOTU Con Speaker, DrivingSales Conference Speaker, Florida Independent Automobile Dealers Association Speaker, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, featured and published in INC Magazine,  published in Digital Dealer Magazine, and 5-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Impact of Elections and Holidays on the Automotive Industry: A Comprehensive Analysis Key Takeaways Election outcomes significantly influence the automotive industry through tax incentives, interest rates, and regulations. Automotive professionals can utilize holiday seasons creatively to boost sales and customer engagement. Effective use of marketing strategies around elections and holidays can increase sales and client retention. The intersection of political and seasonal changes presents a unique opportunity for automotive professionals to adapt and thrive. As Sean V. Bradley and Tianna Mick dissected in their lively conversation, the election and holiday seasons bring distinct challenges and opportunities in the car sales industry. They shared insights on how both factors influence consumer behavior and dealership operations, reminding us that success often hinges on adaptability and effective communication. Navigating Election Impact on Automotive Sales Elections play a pivotal role in shaping economic policies that directly affect the automotive industry. Sean V. Bradley underscores the importance of understanding these impacts, noting, "It's our job at the dealership to create urgency and excitement… to get people to want to buy a car today." The election outcomes can sway consumer confidence and spending through changes in economic policies, interest rates, and market conditions. Tax Policies and Economic Incentives Different administrations often prioritize various sectors differently, leading to shifts in tax policies and economic incentives. Sean points out, "Changes to tax policies can influence dealerships' profitability and how much consumers can spend on vehicles." Such changes can either encourage growth through tax breaks or increase operational costs due to higher taxes, impacting both dealerships and buyers. Impact of Interest Rates and Financial Markets Interest rate shifts are another critical area influenced by elections. According to Sean, "Different political administrations influence fiscal policy, which impacts interest rates." Rising rates can increase monthly payments, making vehicle loans more expensive, whereas lower rates can boost affordability. This dynamic requires dealers to stay informed and communicate effectively with potential buyers to overcome their hesitations. Leveraging the Holiday Season for Car Sales Holidays are a powerful tool for dealerships to engage customers and motivate purchases. The festive spirit offers a backdrop to create urgency and excitement, driving consumers to make purchases. Tianna Mick highlights the potential, saying, "The most important part is making sure you're aware… creating your own marketing strategy in automotive." Utilizing Marketing Strategies Creating engaging marketing strategies for the holiday season involves more than simple sales pitches. Tianna emphasizes, "Being involved in the community and aware of local events can help create a more personalized and successful marketing strategy." Sending personalized greetings and leveraging multimedia platforms can enhance customer relationships and keep your dealership top of mind. Offering Value During the Holidays During the holidays, consumers are more open to spending, making it an ideal time for dealerships to offer unique value propositions. Whether through special financing deals, holiday-themed promotions, or personalized customer interactions, aligning sales strategies with the holiday spirit can significantly boost sales. Tianna advises, "Using a mix of traditional and digital platforms can amplify your message effectively." Building a Resilient Business Mindset Navigating changes in political and economic climates requires a resilient and informed approach. Automotive professionals must be agile, continuously adapting strategies to match the external environment. Sean V. Bradley encapsulates this mindset, stating, "It's not about who the president is; it's about your skills and ability to sell a car today." Importance of Staying Informed Being aware of political changes and potential economic implications is crucial for automotive professionals. Sean advises staying neutral in political discussions while being ready to address customer concerns with facts, stating, "You're not here to give a therapy session… it's your job to sell a car." Understanding the implications of policies can help guide conversations and build trust with customers. Emphasizing the Customer's Needs Ultimately, the focus should remain on solving the customer's needs, irrespective of external changes. Tianna highlights, "The biggest investment here at the dealership we're here to make is solving your problem." By emphasizing customer-centric solutions, dealers can foster loyalty and satisfaction, even amidst uncertainties. The realms of political shifts and festive seasons offer automotive professionals unique challenges and opportunities. As Sean V. Bradley and Tianna Mick articulate, by remaining informed, adapting strategies, and focusing on customer needs, professionals can not only navigate but thrive in these dynamic periods. The ability to transform obstacles into opportunities is what sets successful dealerships apart in the ever-evolving automotive landscape.

In this riveting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley connects with rising star Christian Velazquez to uncover the roadmap behind his quick ascent in the automotive industry. From his humble beginnings in Mexico City to his service in the United States Air Force, Christian shares the unique experiences that have shaped his journey and contributed to his early success in car sales! Sean highlights the power of Christian's story and offers him tactical advice on how to continue his upward trajectory! The episode delves into the importance of strategy diversification for any car salesperson aiming to consistently sell 20+ cars per month. From leveraging personal strengths to finding hidden opportunities, Sean breaks down proven methods that can help anyone excel in sales! Don't miss this episode filled with inspirational stories and actionable tips, perfect for salespeople looking to push their limits and achieve new levels of success!   Key Takeaways Christian Velazquez's background from Mexico City to the United States and the Air Force has provided him with a unique perspective and a strong work ethic in the car sales industry. Sean V. Bradley emphasizes the importance of a diversified sales strategy, focusing on utilizing all eight possible methods to sell cars. Leveraging personal networks, such as the Hispanic community and military contacts, can provide a competitive advantage in car sales. Mastery of tools like CRM systems and continual self-education are crucial for achieving and surpassing sales goals. Building relationships within the community, including sponsorship and event hosting, can increase sales potential and community engagement. About Christian Velazquez Christian Velazquez is an up-and-coming sales professional in the automotive industry, currently a car salesman at Mossy Nissan in San Diego, California! Although new to car sales, Christian's journey is anything but ordinary. Hailing from humble beginnings in Mexico City, he grew up facing the hardships of poverty and financial struggle. From living in a home without a proper floor or ceiling to becoming the first in his family to graduate from college, join the U.S. military, and become a U.S. citizen, Christian has consistently defied the odds. In addition to his bachelor's degree in psychology and his role as a U.S. Air Force reservist specializing in intelligence, Christian's diverse background includes work in the restaurant and nightclub industries, real estate, and even serving in the military. Now diving headfirst into the automotive world, Christian's personal story and relentless drive for success make him stand out. His goal? To break the cycle of poverty and be the catalyst for change in his family. Fueled by discipline, ambition, and a desire to master the art of sales, Christian's future is undoubtedly bright, and he is determined to achieve his dreams in the land of opportunity.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Unleashing Potential: Navigating the Automotive Sales Industry with Discipline and Strategy Key Takeaways: The significance of leveraging personal experiences to create unique selling strategies in the automotive industry. The value of discipline and proactive planning in achieving success in sales. Importance of education and self-improvement in building a reputable brand and career longevity.     Building a Unique Sales Strategy through Personal Experiences In the rapidly evolving automotive sales industry, personal experiences and backgrounds can serve as invaluable assets. Sean V. Bradley and Christian Velazquez's conversation underscores the power of individuality and how leveraging one's unique background can significantly impact sales performance. Christian's journey, from his humble beginnings in Mexico City to his current role in San Diego, offers a compelling narrative of resilience and ambition. Christian's multicultural and military background provides him with a distinctive perspective, allowing him to connect with diverse customer bases effectively. Bradley notes, "You are in one of the absolute most incredible industries in the world… because you could make as much money as you can earn." This direct approach highlights the limitless potential for those who dare to innovate using their unique stories. In a world where competition is fierce, differentiating oneself can make all the difference. By embracing his Hispanic and military roots, Velazquez can position himself as a trusted advisor in both communities, driving sales through authenticity and shared experiences.   Discipline and Proactive Planning: Key Drivers of Success For any automotive professional, discipline and proactive planning are integral to success. Christian's background in the military has instilled in him a level of discipline that he now applies to his sales endeavors. Bradley emphasizes the importance of structured planning: "You've got to look at this… when you go into the dealership and react to what happens if you go into the dealership, you're done." This assertion underscores the need for strategic foresight and organization. The strategy of leveraging all eight ways to sell cars—walk-ins, be-backs, internet ups, phone ups, service conversions, prior customers, referrals, and prospecting—is pivotal. Christian acknowledges his growing understanding, "I know there's a lot more out there… there's more," which illustrates the necessity of expanding one's horizons beyond traditional methods. By developing a comprehensive, multi-faceted sales approach, automotive professionals can optimize their outputs and significantly enhance their customer base. The conversation also highlights the need to forecast and strategically plan sales efforts at the start of each month, thereby ensuring a steady progression towards personal sales targets. It's a proactive mindset that distinguishes successful salespeople from the rest.   Continuous Education and Self-Improvement as Catalysts for Career Growth The path to success in automotive sales is not solely paved with sales tactics and cold calls; it's also underpinned by a commitment to continuous learning and self-improvement. Christian's academic background in psychology not only enhances his sales skills but also provides a strategic advantage in understanding customer behavior. Bradley insists on the importance of mastering one's craft: "Master your craft. Master the automotive industry like you got a psychology degree." Learning institutions, self-study, and training platforms such as Bradley on Demand offer sales professionals opportunities to elevate their skills, remain competitive, and anticipate market trends. Christian's enrollment in such a program, as facilitated by Bradley, demonstrates a commitment to enhancing his professional toolkit. This ongoing educational journey not only serves to enrich one's understanding of industry mechanics but also prepares professionals to tackle unforeseen challenges adeptly. Bradley's notion, "speed and responsiveness can change the game," applies both metaphorically to sales interactions and literally within the sales process and learning curve, indicating the acceleration of success through knowledge.   Recapping Key Insights In this dynamic exchange between Sean V. Bradley and Christian Velazquez, several critical themes emerge. Christian's narrative is a testament to how personal experience can drive professional success in unique ways. His disciplined approach, borne out of military service, aligns with Bradley's emphasis on structured planning and diversification of sales strategies. This conversation highlights the need for continuous self-improvement and leveraging one's personal history to build a strong, credible brand in the automotive sales industry. Christian's journey is not a solo venture but a shared roadmap for anyone seeking to excel in sales. By combining personal stories, disciplined strategies, and a commitment to education, professionals can unlock unprecedented levels of success in their careers. Through this dialogue, we are reminded that in the automotive industry, innovation is born from individuality, and success is built on the foundations of personal and professional growth.  

In this power-packed episode of the Millionaire Car Salesman Podcast, Sean V. Bradley, President of Dealer Synergy, and Karen Bradley, CEO of Dealer Synergy, have the pleasure of sitting down with none other than the legend himself, Jim Fitzpatrick co-founder and president of CBT News! “Behind every great salesperson is a positive mental attitude, and behind every loser is typically the opposite of that." - Jim Fitzpatrick Recorded in the jaw-dropping CBT News studio, this episode is INTENSE! We're talking about Jim's EPIC journey from running a dealership to building a digital media empire that's changing the game for the automotive industry! "If your dealership is 30-40% off [of your sales goals], you're going to want start listening." - Jim Fitzpatrick But we don't stop there! We dive DEEP into the hottest topics shaking up the industry right now—like the rise of electric vehicles (EVs), the power of artificial intelligence (AI), and how they're transforming the dealership model. Plus, Jim brings the HEAT with stories from his exclusive interviews with top industry insiders. If you want to know what's NEXT for dealerships and how to STAY AHEAD! Don't miss out, tune in NOW!   Key Takeaways Transformative Platforms: CBT News serves as a 'town hall' for the automotive industry, connecting dealers, executives, and other professionals to share ideas and tackle common challenges. Dealer and Vendor Perspectives: Jim's dual experience as a dealer and vendor allows him to provide unique insights and facilitate balanced discussions relevant to all stakeholders. Industry Evolution: Current industry trends like EVs and AI significantly influence dealership operations, and staying ahead is crucial for success. Interpersonal Dynamics: The benefits and challenges of working with a spouse in a professional setting can lead to a successful business partnership and personal growth. Adapting to Change: The automotive industry must embrace innovation and adaptability to overcome existing challenges and meet consumer demands. About Jim Fitzpatrick Jim Fitzpatrick is the co-founder and president of CBT News, a leading platform providing news and interviews dedicated to the automotive industry. With over 25 years of experience in the car business, Jim has transitioned from dealership management to digital media, leveraging his experience to bridge communication between dealers, OEM executives, and industry professionals. Before launching CBT News, Jim was involved with Force Marketing, where he implemented impactful automotive marketing strategies. Known for his engaging interviews and insightful industry analysis, Jim continues to influence and inform automotive professionals nationwide. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Navigating the Automotive Industry Landscape: Insights from CBT News and Dealership Dynamics Key Takeaways The evolving role of digital platforms like CBT News is crucial for dealer and vendor engagement in the automotive industry. Successful dealership operations hinge on balancing innovation, accountability, and maintaining core fundamentals. Industry experts emphasize the importance of personal and professional growth for achieving long-term success in the automotive sector. The Importance of Digital Media in the Automotive Industry In today's rapidly evolving automotive landscape, digital media platforms play a pivotal role in bridging the gap between industry players. As discussed in the podcast featuring Jim Fitzpatrick of CBT News and Sean V. Bradley, digital platforms have created unique opportunities for OEMs, dealers, and vendors to engage in meaningful dialogue. "We said, well, look, let's put this out there, and we'll see if there's any takers," said Jim Fitzpatrick on starting CBT News. This reflects the initial uncertainty yet burgeoning potential of digital news networks. These platforms are not just news purveyors; they are vital for fostering industry-wide collaboration and innovation. For instance, CBT News regularly features interviews with a diverse range of stakeholders—from OEM executives to small dealer owners—each providing insights that are crucial for collective growth. "It's kind of a town hall, if you will, every single day here at CBT News," Jim articulated, emphasizing CBT's role as a hub for industry dialogue. By providing a space to share best practices and innovations, digital outlets like CBT News empower industry players to stay ahead of emerging trends, fostering an inclusive environment where varied perspectives enrich the conversation. Given the industry's shift towards incorporating electric vehicles (EVs) and Artificial Intelligence (AI), these platforms are instrumental in guiding dealerships as they adapt to new technologies. Balancing Innovation and Core Dealership Fundamentals While digital transformation is vital, maintaining focus on core operational fundamentals remains a challenge for many dealerships. The discussion between Jim Fitzpatrick and Sean V. Bradley highlighted a recurring theme in the automotive space: the need for dealers to innovate without losing sight of essential business practices. Bradley pointed out that dealerships often struggle to implement next-level strategies because they have yet to master the basics. "By 2025, we shouldn't have the same antiquated conversations about calling people back or basic stuff," he stressed. This calls for a reassessment of internal processes and training methodologies to ensure that foundational competencies are robustly developed before pursuing advanced initiatives. For instance, Jim Fitzpatrick shared an anecdote on how easily internal inefficiencies could be overlooked, leading dealers to externalize blame when things go wrong. "I'd be getting ready in the morning. I say, I have a great idea. She'll go, wait a minute. Can we just focus on the last 14 great ideas that you had?" he quipped, underscoring the importance of disciplined execution even amidst a proliferation of ideas. Dealers must focus on harmonizing the pursuit of innovation with established business fundamentals. This balanced approach enables them to remain agile and responsive to industry disruptions while ensuring sustained operational excellence. Prioritizing Personal and Professional Growth in the Automotive Industry Personal and professional development is increasingly recognized as the cornerstone of long-term success within the automotive sector. Industry leaders like Jim Fitzpatrick and Sean V. Bradley underscore the value of incorporating holistic development approaches that go beyond traditional sales training. Fitzpatrick noted the positive effects of engaging with self-improvement resources, indicating, "we have got five kids. It's a blended family. But we don't have any children other than our little dog. We love it." His words underscore the importance of adopting a balanced lifestyle, which directly impacts professional efficacy. Furthermore, Karen Bradley highlighted, "Life is so short… you share the same mission and goals, and you're both driving for the same thing." This ethos aligns with the broader industry perspective that strong collaboration, both personally and professionally, enriches team dynamics and performance. Incorporating elements of personal development such as stress management, emotional intelligence, and positive mindset training can significantly enhance performance across all levels of the dealership. By investing in their human capital, dealerships can inspire a dedicated and dynamic workforce poised to excel in an ever-changing industry landscape. Dealers who prioritize comprehensive development strategies will likely cultivate an empowered, motivated workforce, better equipped to meet the evolving demands of today's market. Engagement with digital media, alignment of innovation with core fundamentals, and commitment to personal growth paint a promising future for the automotive industry, pushing boundaries and fostering a more interconnected, vibrant community. Armed with these insights, dealerships can confidently navigate the challenges and opportunities that lie ahead, ensuring sustained growth in a rapidly evolving market.  

In this power-packed episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with two top executives from Cox Automotive's VinSolutions – Mark Vickery, AVP of Performance Management, and Kevin Schmitt, Senior Performance Manager. Together, they dive deep into the exclusive VinSolutions Masterclass happening on November 6th in Chicago, designed to help automotive dealers maximize their CRM effectiveness. "CRM is your compass. If you want to sell more cars, you need to know where you're at, where you're going, and where the problems are." - Kevin Schmitt The conversation focuses on the importance of CRM in today's automotive industry and how dealerships can optimize their systems for peak performance. Mark and Kevin share insights on the importance of culture, accountability, and performance management in transforming CRM tools into powerhouse strategies for success. This episode is a must-listen for anyone looking to get the most out of their CRM and take their dealership's performance to the next level! "Creating a culture of accountability is the foundation of CRM success; without it, nothing else matters as much." - Mark Vickery -------------------------------

In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Barry Horn, an auto industry powerhouse and sales consultant at Bob Ruth Ford! In just two short years, this dynamic automotive professional has shattered expectations and transformed his life. Starting his car sales career at the age of 41, he sold an incredible 26 cars in his first month and hasn't slowed down since. With a consistent average of 29 cars per month and a record-breaking month of 40 sales in July, he's living proof that it's never too late to thrive in a competitive industry. In this podcast, he shares his financial journey from earning $9,000 in a previous job to grossing $16,000 in a single month through car sales! Join the conversation on the Millionaire Car Salesman Podcast, where high earnings are celebrated, and the hustle is real. His story isn't just about the numbers—it's about finding the right opportunity later in life and maximizing it. This podcast is for anyone looking to break through barriers, push beyond limits, and understand the true potential of effort in a meritocratic field like car sales. If you believe in hard work and are looking for inspiration to seize your next big opportunity, this is the episode for you!   Key Takeaways It's Never Too Late to Start: Barry Horn entered the car sales industry at 41, proving that age is no barrier to success in a competitive field. First-Month Triumph: Despite being new to car sales, Barry sold 26 cars in his first month, showing that drive and dedication can yield quick results. Consistent High Performance: With an average of 29 cars sold per month, Barry's success is not a one-time feat but a consistent achievement driven by focus and hard work. Record-Breaking Sales: In July, Barry reached a personal milestone, selling 40 cars and grossing $16,000, a testament to his mastery of the sales process. Financial Transformation: Barry's journey highlights the incredible financial potential in the car sales industry, as he moved from earning $9,000 in a previous job to $16,000 in a single month. The Power of Opportunity: Barry's story emphasizes the importance of finding the right career path that aligns with your personal values and work ethic, leading to both personal and financial growth. Meritocracy in Car Sales: The car business rewards hard work directly with financial success, making it an attractive option for those willing to put in the effort. Mindset of a Millionaire Car Salesman: This episode dives into the Millionaire Car Salesman Group's ethos, where high earnings are celebrated, and success is accessible to anyone with ambition and grit. Inspiration for Late Bloomers: For those who think it's too late to make a career change, Barry's story is a powerful reminder that the right opportunity can lead to life-changing success at any stage of life. Breaking Barriers in Sales: This episode is a must-listen for anyone looking to push their limits, take control of their financial destiny, and thrive in the high-stakes world of car sales.   About Barry Horn Barry Horn is an accomplished automotive sales consultant who made a bold entrance into the car sales industry at the age of 41. With a background in sales and a drive for success, Barry quickly established himself as a powerhouse in the automotive field. In his first month, he sold an impressive 26 cars and has since maintained an average of 29 cars per month. His record-breaking month came in July, where he sold 40 cars and earned a remarkable $16,000, nearly doubling his previous income from another job. Barry's journey is a testament to his relentless work ethic and belief in the meritocratic nature of the car business. He thrives in the fast-paced world of automotive sales, leveraging his experience and dedication to consistently exceed expectations. A member of the Millionaire Car Salesman Group, Barry is passionate about sharing his success story and inspiring others to achieve financial freedom through hard work and perseverance. Barry's rapid ascent in the automotive industry is a powerful example of how it's never too late to make a career change and thrive in a competitive environment. He continues to push boundaries, setting new standards for success and motivating others with his story of transformation and triumph.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!  

In this FUN and engaging episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams are joined by Karen 'Karina' Bradley, the CEO of Dealer Synergy and a former recording artist, to discuss the intersection of music and the automotive industry! The episode kicks off with a vibrant introduction highlighting the release and success of Dealer Synergy's "Buy A Car" music video. Throughout the episode, Karen shares her rich history in the music industry, reflecting on her collaborations with artists like Meek Mill and Papoose and how these experiences have shaped her journey in the automotive industry! "It's not just about selling cars; it's about creating a brand that people love and remember." - Karen 'Karina' Bradley   The conversation transitions into discussing creative marketing strategies that dealerships can adopt. Using examples from her music career and Dealer Synergy's marketing initiatives, Karen emphasizes the importance of top-of-the-mind awareness (TOMA) and innovative social media content. The hosts brainstorm ideas such as car comparison parodies, celebrity impersonation videos, dealership reality show spoofs, and TikTok challenges. They stress that engaging and humorous content can significantly boost brand visibility, enhance customer relationships, and ultimately drive sales. Whether you're a new car salesman or a seasoned professional looking to refresh your marketing tactics, this episode is packed with practical advice and creative inspiration! Watch the Official ‘Buy A Car' Music Video: https://youtu.be/YGKzwy9x-b8   Key Takeaways Innovative Marketing: Creative and humorous content, such as parodies and spoof videos, can significantly enhance customer engagement and boost dealership visibility. Top-of-the-Mind Awareness (TOMA): Consistently creating and posting engaging content can ensure that your dealership remains at the forefront of potential customers' minds when they are ready to make a purchase. Utilizing Social Media: Platforms like TikTok are essential for reaching younger audiences and expanding your dealership's reach through challenges and user-generated content. Collaborative Efforts: Engaging employees and customers in creative projects enhances workplace culture and promotes a sense of community around your brand. Leverage Backgrounds: Drawing on diverse experiences, such as a background in the music industry, can offer unique insights and approaches to dealership marketing strategies.   About Karen ‘Karina' Bradley Karen 'Karina' Bradley, also known as KB, is the CEO of Dealer Synergy, a company she has helped grow into a dominant force in the automotive industry. Karen was a recording artist before transitioning into her current role. During her music career, she collaborated with high-profile artists such as Meek Mill, Papoose, and DJ Diamond Kuts. Known for her exceptional skills in video search engine optimization and social media marketing, she brings a creative edge to Dealer Synergy's operations and is instrumental in blending innovative marketing strategies with traditional sales tactics. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   The Art of Infusing Sales with Entertainment: Lessons from the Millionaire Car Salesman Podcast In the realm of automotive sales, creating a lasting impression is key. In a recent episode of the Millionaire Car Salesman Podcast, the hosts delve into innovative strategies, fused with entertaining elements, that car dealerships can leverage to enhance their brand and connect more deeply with their audience. Key Takeaways Leveraging Entertainment for Sales: Infusing humor and creative elements in sales strategies can make your dealership stand out, fostering a unique connection with potential buyers. Harnessing Social Media Challenges: Utilizing platforms like TikTok and creating engaging challenges can significantly extend a dealership's reach and enhance its marketing efforts. Creating Authentic Content: Involving employees and utilizing authentic, humorous scenarios in videos can improve dealership culture and drive top-of-mind awareness among potential customers.   Leveraging Entertainment for Sales Embracing Parody and Spoofs In the competitive world of automotive sales, standing out is essential. During the podcast, Karen "Karina" Bradley provides a brilliant strategy: creating parody videos to highlight your dealership's uniqueness. This can be done through humorous comparisons between cars and unusual alternatives like llamas or skateboards. Bradley explains, “You might have that character at the dealership… you could name them whatever… and figure out so on the first day of car sales, you know, whatever, whatever, whatever.” Parody and humor are potent tools. They offer a refreshing break from the conventional and often tedious car sales pitch. By presenting cars in a comical light, dealerships can attract not only potential buyers but also a broader audience who initially might not be in the market but could be influenced by the humorous content later. Celebrity Car Salesperson Spoofs Another creative approach discussed amongst the team involved mimicking the selling styles of celebrities. Whether it's a Kevin Hart-style over-the-top pitch or a Taylor Swift-themed sales scenario, these spoofs can capture attention. LA Williams suggested, “You get somebody else that could do a Taylor Swift impression, right. And have them on there talking about, you know, whatever song that you that Taylor Swift might want to do.” Such strategies can humanize a dealership, making it relatable and memorable. These lighthearted impersonations can appeal to various demographics, especially younger audiences, and could lead to increased customer turnout.   Harnessing Social Media Challenges The Power of TikTok Challenges Social media is a powerful tool for engagement, and TikTok, in particular, stands out for its reach and influence, especially among younger demographics. Bradley highlights the value of TikTok challenges by suggesting dealerships launch humor-centric challenges related to car shopping experiences, real or exaggerated. “The whole name of the game is becoming the person or the business that people say yes to even before they know what the opportunity is,” Williams emphasizes. These challenges not only engage the dealership's existing customers but extend their reach to the customers' networks, effectively creating a web of organic promotion and multiplying the visibility of the dealership. The Ripple Effect of Social Media By tapping into the creativity of their clientele, dealerships can encourage the production of user-generated content, which in return promotes the dealership. Bradley explains, "So being able to tap into this platform [TikTok] is very important for growing your audience… This would be probably a good time to start thinking about some of these." The interactive nature of TikTok challenges fosters a community spirit where customers feel part of the dealership's success story, fostering loyalty and long-term engagement.   Creating Authentic Content Authenticity in Employee Engagement Involving dealership staff in creative projects can greatly enhance the company culture and internal morale. By creating fun and engaging content that showcases the behind-the-scenes aspects of dealership operations, employees feel valued and part of the larger vision. Bradley discusses creating roles for employees in parody videos, “You could actually make this a series… and have that person in it that I don't know if you guys have ever seen Allstate, the mayhem guy that's always causing mayhem.” Authentic content not only endears the dealership to its employees but also to consumers who appreciate the genuine effort. By showcasing real employees and real scenarios, dealerships can break down barriers with potential customers, moving away from the faceless corporation image to a more personal and relatable entity. Enhancing Top-of-Mind Awareness (TOMA) Creating parodies, spoofs, and humorous content is not just about immediate sales but about building top-of-mind awareness (TOMA). Bradley points out the long-term benefit of this approach: “It is important, though, to follow it up with the problem… Joe Schmo may do this and you can title him whatever, but you know, this here at ABC motors, this is how it's supposed to be done.” By consistently appearing in entertaining and positive contexts, a dealership can embed itself in the minds of potential customers. When these potential customers are ready to make a purchase, the dealership that has entertained them and stayed relevant will be the one they turn to. The richness of this podcast episode lies in its myriad of practical, creative, and actionable strategies for car dealerships. By blending entertainment with car sales, dealerships can transcend merely transactional relationships and foster lasting, impactful connections with their audiences. Whether through humorous parodies, engaging social media challenges, or authentic employee-driven content, the key is to stay memorable, relatable, and always top-of-mind.  

In this riveting episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley invites Ace Barrow, an Acquisition Specialist at Ed Martin Toyota, for an in-depth discussion on the art and strategy of acquiring cars directly from the public! Sean and Ace delve into the unique role of a full-time car buyer, discussing innovative techniques for vehicle acquisition, the importance of building a personal brand within the dealership, and strategies to expand inventory without relying solely on auctions and trade-ins. The conversation also touches on the significance of proactive customer engagement and how creating robust referral networks can significantly boost a dealership's inventory and overall success! Ace shares insightful details on his day-to-day operations, balancing customer interaction in the service lounge with strategic outreach to potential sellers. He reveals his approach to seamlessly integrating acquisition conversations during routine service appointments and the effectiveness of consistent follow-ups. Sean and Ace also brainstorm on scaling these efforts through technology and digital marketing, highlighting software like VINCUE and strategies inspired by successful dealerships like Country Hill Motors. This episode offers invaluable insights for dealerships looking to refine their acquisition techniques and leverage public sales for greater financial efficiency!   Key Takeaways Proactive Vehicle Acquisition: The importance of having a dedicated professional to actively seek out vehicle purchases from the public, rather than solely relying on auctions and trade-ins. Customer Interaction Techniques: Practical tips on how to approach and engage customers in the service lounge about selling their vehicles, ensuring a non-invasive and positive experience. Building a Personal Brand: Strategies for creating a personal brand within the dealership to enhance the acquisition process and attract more sellers from the community. Leveraging Technology: Recommended tools and software like VINCUE for streamlining vehicle acquisition processes and enhancing efficiency. Expanding Referral Networks: The benefits of creating partnerships with local businesses such as motorcycle and RV dealerships to generate a steady flow of used car inventory.     About Ace Barrow Ace Barrow is a seasoned automotive professional with over five years in the auto industry, currently serving as an Acquisition Specialist at Ed Martin Toyota in Noblesville, Indiana. Prior to his automotive career, Ace enjoyed a rewarding 33-year career in a different field before transitioning into car sales and eventually focusing on the acquisition of vehicles from the public.      Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     How to Buy Cars from the Public and Maximize Dealership Profitability Key Takeaways: Building a proactive vehicle acquisition strategy can significantly boost dealership profitability. Creating a brand within the dealership for car acquisition can enhance community reach and streamline the buying process. Utilizing technology and external networks can scale acquisition operations efficiently.     Mastering Vehicle Acquisition: Strategies for Dealerships In the automotive industry, focusing solely on selling cars leaves a significant gap in potential profitability. Buying cars from the public not only saves on auction fees but also increases dealership inventory with well-maintained vehicles. This strategy allows dealerships to control their destiny better. Ace Barrow from Ed Martin Toyota epitomizes this proactive approach, leveraging customer relations and service interactions to buy vehicles directly from the public. Here, we delve into strategic insights shared by Ace and Sean V. Bradley on the Millionaire Car Salesman podcast, highlighting efficient acquisition methods and broader implications for dealerships.     Developing a Proactive Acquisition Strategy Dealerships often overlook the strategic advantage of proactively buying cars from the public. As Ace Barrow explains, "We like to buy cars from customers. Would you mind if I made an offer while you waited?" This simple, direct approach initiates the conversation, removing the pressure of selling. Ace targets about 24 customers daily within the dealership's service lounge, which sees around 110 repair orders per day. "People know me. They like me. They say, 'hi, Ace,' before I introduce myself to them now because they're used to me coming up and in a non-threatening way, giving them an appraisal whether they buy a car or not." However, there's room for scaling this strategy. As Sean V. Bradley suggests, dealerships should explore integrating appraisals into the service process systemically. This could involve preemptively appraising every vehicle that enters for service, attaching a detailed offer, and engaging with the customer proactively.   Enhancing Customer Experience in Service Departments Maintaining positive customer experiences in service lounges is crucial, especially when integrating acquisition efforts. Ace emphasizes a calm, comfortable environment to ensure customers aren't discouraged by aggressive pitches. "We want them to come back for service the next time instead of staying away because of this obnoxious guy who tried to appraise my car." To balance acquisition initiatives with customer satisfaction, dealerships can provide attractive, non-intrusive offers. This tactical blend preserves service department reputation and encourages repeat business, even if customers initially decline to sell their vehicle. Integrating educational materials and digital options, like dedicated kiosks for vehicle appraisals, could enhance this approach.   Building a Brand within the Dealership's Brand Creating a distinctive brand for acquisition specialists within a dealership can amplify outreach and credibility. As Sean advises Ace, having a catchy, specific brand name like "I Buy Cars" or "We Buy Any Cars" not only clarifies the service but also aids in marketing and digital presence. "Step one when you're trying to build your brand within the dealership's brand, you want to be able to kind of personify your brand… We buy used cars. I buy used cars in Indiana." Supporting this brand with dedicated digital assets, such as a specialized website and social media channels, can enhance visibility and attract more customers. Platforms like Upwork and Fiverr are cost-effective solutions for developing logos, social media banners, and branded content, crucial for maintaining a professional image. Further, Ace can draw from the experience of car sales elites like Cody Carter, who has his own site and generates substantial leads independently. Emulating such strategies could see Ace setting up a tailored acquisition website, facilitating digital retailing and broadening his reach beyond current customers.   Utilizing External Networks and Technology Scaling acquisition operations efficiently requires leveraging external networks and advanced technology. Sean underscores the value of partnerships with local motorcycle and RV dealers for referrals. By offering to appraise trade-in vehicles on-site, Ace could tap into a broader market, obtaining vehicles from diverse sources. "Develop relationships with all of the motorcycle dealerships, the Kawasaki, the BMW dealerships, the Harley Davidson dealerships, our sports, ATV's, Jet skis, Sea-doos, RVs, trailers… Those are referral agents." Incorporating tools like VinCue can streamline this process, enhancing tracking, pricing accuracy, and customer relationship management. VinCue integrates functions like Kelley Blue Book Instant Cash Offer and Facebook Marketplace listings, which magnify lead generation capabilities. Combining technology with a robust referral network increases acquisition efficiency, allowing specialists to handle more transactions seamlessly.     Ace's success at Ed Martin Toyota is a testament to the importance of a dedicated acquisition strategy. By proactively engaging with service customers, creating a standalone brand, and leveraging technology, dealerships can significantly enhance their inventory with quality used cars while bypassing the costly auction process. Furthermore, developing local partnerships and utilizing sophisticated software can optimize this process, paving the way for infinitely scalable operations. For dealerships eager to stay ahead, mastering vehicle acquisition is no longer optional—it's a necessity.

In this captivating episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley sit down with sales superstar Nathan Hancock to uncover an awe-inspiring journey of determination and success! Nathan reveals how he defied the odds, conquering significant physical challenges to rise to the top in the competitive automotive sales industry. This episode is brimming with motivational insights and actionable strategies, making it a must-listen for anyone in sales or anyone who's facing their own battles. From living with a rare muscular congenital disorder to becoming a top-performing car salesman, Nathan's story is inspiring—it's a powerful testament to the strength of the human spirit! Tune in to discover the secrets behind Nathan's incredible resilience and success!   Key Takeaways Mindset is Critical: Maintaining a positive and proactive mindset is crucial in overcoming both personal and professional challenges. Celebrate Small Wins: Recognizing and celebrating small milestones can provide the motivation needed to achieve larger goals. Health Matters: Physical and mental health are foundational to sustaining success in high-pressure environments. Be Authentic: Leveraging personal stories and being genuine can help in building strong rapport with clients. Support Systems: Surrounding oneself with supportive and positive people can significantly enhance one's professional journey.   About Nathan Hancock  Nathan Hancock is a highly effective and inspirational sales consultant at Jim Tidwell Ford with a remarkable journey of resilience and success. Despite being a double amputee with a rare condition called arthrogryposis, Nathan has achieved outstanding feats in the automotive industry, selling up to 26 cars a month and earning over $130,000 annually! His unique perspective and determination make him a standout figure in car sales, illustrating that physical limitations need not hinder professional excellence! "My mindset plays or has played the most vital role in my success." – Nathan Hancock   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Unlocking Success: Lessons from Overcoming Adversity in Car Sales Three Key Takeaways: Mindset is Key: Both Sean V. Bradley and Nathan Hancock emphasize the power of a positive mindset and tenacity in overcoming personal and professional challenges. Celebrate Milestones: Recognizing and celebrating small victories can be a motivational force, catalyzing continued success and growth. Physical and Mental Health: Advocated the importance of maintaining overall well-being as an essential component for achieving peak performance in any role. The Power of an Unwavering Mindset Success in the automotive sales industry hinges on more than just sales tactics and techniques. It's about mental resilience and an unwavering belief in one's own worth and abilities. Nathan Hancock, an inspiring figure in the industry, eloquently articulates this in the Millionaire Car Salesman podcast. Nathan, a double amputee living with a rare condition called arthrogryposis, shares his journey of overcoming adversity. Nathan's approach to breaking the cycle of negativity is profound. He explains, "My mindset plays the most vital role in my success. I've learned to stop with the negative self-talk because it's just projected anxiety. You have to be positive and proactive about your approach to life." This deliberate mental conditioning allows Nathan to turn potential barriers into opportunities, showcasing that an indomitable spirit can defy the odds. Nathan's success reflects principles from Stephen Covey's "7 Habits of Highly Effective People," particularly the first habit: Be Proactive. Sean V. Bradley notes, “Effective people understand the difference between circle of concern and circle of influence. They spend more time on what they can control – their thoughts, actions, and behaviors."   Embracing Small Victories as Catalysts for Growth Every step towards success should be acknowledged and celebrated, no matter how small. Both Bradley and Hancock stress the importance of recognizing milestones and making achievements a communal celebration. This theme resonates deeply throughout their discussion. Nathan mentions, "You have to celebrate those tiny steps enough. Today, I made 30 calls. If you didn't sell a car, celebrate the fact that you got out of your box to make those calls." This principle isn't about lowering standards but about cultivating an environment where progress, irrespective of its scale, is recognized and appreciated. This philosophy extends to management and ownership within the dealership. "Can you imagine if a 10-car salesperson hits 14 cars and nobody cares?" asks Sean Bradley. "It is so demoralizing and anticlimactic.” Creating a culture that acknowledges incremental progress breeds confidence and motivates further achievement.   Investing in Physical and Mental Health The wellbeing of salespeople, both physical and mental, is another critical component highlighted in the podcast. Proper nutrition, hydration, and self-care are not just requisite for personal health but are fundamental to professional performance. Nathan discusses how his mother, a certified nutritionist, taught him the balance of physical health. "Physical health is half the battle of a mental mindset," Nathan explains. "You should celebrate the fact that you tried, even if the results don't pan out right now, because you're not going to go from a 10-car to a 30-car salesperson necessarily overnight." This sentiment is mirrored in the broader business context. Sean V. Bradley emphasizes, "If your employees are unhappy because they're having problems at home or other personal issues, you're withdrawing from the emotional bank account. You'll never get peak performance." LA Williams emphasizes gratitude as a tool to combat negativity and maintain a positive outlook. He asserts, "Gratitude and negativity cannot exist in the same space. Practice gratitude and watch how your perspective changes." Maintaining a holistic view of health – physical, mental, and emotional – is essential for sustainable success. The takeaways from this episode of the Millionaire Car Salesman podcast are profound and actionable. By embracing a resilient mindset, celebrating incremental milestones, and maintaining overall health, sales professionals can navigate obstacles and achieve peak performance. These lessons transcend the automotive industry and can be applied to any professional domain, demonstrating that true success is built on a foundation of personal empowerment and proactive ambition. Nathan Hancock's story, coupled with the insights from Sean V. Bradley and LA Williams, offers a compass for both novice and seasoned professionals aiming to excel amidst adversity. The integration of mindset, recognition, and holistic health sets the stage for transformative success.  

In this exciting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley welcomes the latest powerhouse to join the Dealer Synergy executive team—Jenna Blankenbiller! With over 12 years of experience in the automotive industry, Jenna's expertise has driven significant growth at Bob Ruth Ford, one of Dealer Synergy's flagship clients. Now, as the new Director of Dealer Relations at Dealer Synergy, Jenna is set to scale her proven strategies to benefit a broader range of clients! Tune in as Sean and Jenna dive into her innovative methods for scaling Internet sales departments and her pivotal role in the successful integration of an international BDC team. They also discuss the game-changing new venture—Dealer Synergy's outsourced BDC call center in Belize—and the advanced training techniques that will set this team apart! Whether you're looking to optimize your BDC operations or stay ahead with cutting-edge automotive sales strategies, this episode is packed with insights that you won't want to miss!   Key Takeaways Integration of International BDC Teams: Jenna's experience with managing remote BDC teams will be crucial in shaping Dealer Synergy's new call center in Belize. CRM Proficiency: Dealer Synergy's outsourced BDC agents will receive immersive training in various CRMs like VinSolutions, DealerSocket, and DriveCentric. Podium's AI BDC: The inclusion of Podium's AI BDC ensures ultra-fast response times, enhancing customer engagement and sales conversions. BDC Employee Well-being: Emphasis on treating BDC agents as integral parts of the team through recognition, support, and inclusive activities. Accountability and Success: The importance of holding BDC agents accountable and the resulting success in sales performance demonstrated by Jenna's achievements.     About Jenna Blankenbiller Jenna Blankenbiller is an accomplished automotive industry expert, having spent 12 years honing her skills with significant experiences at independent dealerships and Bob Ruth Ford, where she played a pivotal role in expanding their Internet department from selling 75 units a month to 356 units. Recently, she has joined Dealer Synergy as the Director of Dealer Relations, bringing her extensive expertise and innovative strategies to the executive team. Jenna's background includes roles as an Internet Director and General Sales Training Director, and she has been featured prominently in automotive industry publications and events. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Elevating Automotive Business: Outsourcing BDC for Success Key Takeaways Importance of an efficient and resourceful outsourced BDC center. Integration of AI and CRM expertise for ultimate customer engagement. Leveraging experienced leadership for enhanced business processes and training.     Innovations in Automotive Business: The Power of Outsourced BDC In the ever-evolving automotive industry, efficiency, customer engagement, and innovative business practices are paramount. The recent conversation between Sean V. Bradley and Jenna Blankenbiller illuminates the transformation that an outsourced Business Development Center (BDC) can bring to automobile dealerships. With Jenna joining Dealer Synergy as the Director of Dealer Relations, her extensive experience in automotive sales and BDC management offers invaluable insights into optimizing dealership operations and customer interactions.   The Role of a Sophisticated BDC: Transforming Dealership Operations One of the critical themes emphasized in the discussion is the pivotal role that a well-managed, sophisticated BDC plays in transforming dealership operations. Jenna's experience at Bob Ruth Ford, where she successfully ramped up internet sales from 75 to 356 units per month, underscores this point. Jenna emphasizes, "We do call it the VIP experience. You get to shop with Bob Ruth for the way you want to shop, if you want to come in. And we have a process that you can do it that way.” The importance of providing customers with multiple shopping experiences tailored to their preferences cannot be overstated. Whether customers opt for curbside pickup, remote service, or a complete online transaction, a responsive BDC ensures consistent engagement and smooth transactions. Additionally, Jenna shares that Bob Ruth Ford incorporated a blend of international and domestic BDC representatives, enhancing flexibility and scalability.   CRM and AI Integration: Enhancing Customer Engagement Leveraging Customer Relationship Management (CRM) systems and Artificial Intelligence (AI) has proven to be a game-changer in automotive sales. As Sean V. Bradley articulates, "Our outsourced call center will do 30 days of full-blown follow-up, 60 days follow-up, and 90 days follow-up depending on your goals and details at the dealership.” The ability to integrate with popular CRMs such as VinSolutions, DealerSocket, Elite CRM, and others, ensures seamless continuity between the dealership's in-house operations and the outsourced BDC team. This facilitates not only transparent management but also enables comprehensive follow-up strategies. Moreover, the integration of AI technologies like Podium's AI BDC significantly enhances response times. Sean Bradley points out, “Podium's AIBDC can get it done in 15 seconds. I love it when a prospect answers the phone and they're like, wow, I'm still on the computer. And I'm like, sorry for the delay.” This rapid response capability, combined with the extensive training and expertise of Dealer Synergy's team, ensures unmatched customer satisfaction and elevated sales performance.   Valuing and Motivating BDC Teams: Building Strong, Productive Relationships Another crucial element discussed is the significance of valuing and motivating the BDC team. Jenna recalls how she prioritized taking care of her team at Bob Ruth Ford, which was instrumental in their success. She reflects, "I always made it a point, like, not to let people, whether in the dealership, sales staff or even other agents, bully them or, you know, push them around.” Creating a supportive environment where BDC team members feel valued and appreciated is vital. Jenna underscores the importance of integrating fun activities and team-building exercises, which help break the monotony of their roles and foster a positive work environment. She recounts, "We would take rebuttals or product knowledge and just like a normal Jenga game, we would write them, like, all over. You would do, like, jokes and, like, sometimes you would do like, you know, dealer synergy questions or things like that.” Such practices not only improve morale but also enhance the team's knowledge and skills, ultimately leading to better customer interactions and increased sales.   Scalability and Efficiency: The Future of Outsourced BDC Services The conversation sheds light on the scalability and efficiency advantages presented by Dealer Synergy's Outsourced BDC services. With access to a 300-plus staffed call center in Belize, dealerships can significantly reduce costs while maintaining high levels of service quality. This is further enhanced by Dealer Synergy's intensive training programs, which ensure that BDC agents are proficient in handling various customer interactions. Jenna expresses her excitement about this expansion, "I'm so excited about it. It's going to be a whole different experience. I mean, we were successful at Bob Ruth board. Now we get to be even more successful with more people.” The integration of advanced tools, such as conversational AI and extensive CRM expertise, provides an unprecedented level of service and operational efficiency that is not only cost-effective but also scalable to meet the growing demands of dealerships.   Building a Stronger Future Together: Dealer Synergy's Vision What sets Dealer Synergy apart is its commitment to continuous improvement and the betterment of its client dealerships. By bringing Jenna into the fold, they are not just adding another executive but infusing the organization with someone who resonates deeply with their mission. Jenna's firsthand experience and success in turning around dealership sales through effective BDC management and a robust follow-up process are assets that promise to revolutionize how Dealer Synergy serves its clients. Jenna shares, "I believe a lot in what you guys do. And that was one of the reasons I was successful at Bob Ruth four, too. I believed in your processes and what you guys do here at dealers energy.” This mutual respect and shared vision signify the beginning of a transformative journey that aims to set new benchmarks in the automotive industry. Together, they are geared to elevate client dealerships by merging technology, expert training, and an unwavering focus on customer satisfaction. Dealer Synergy's Outsourced BDC is more than just a cost-saving measure; it is a strategic initiative designed to enhance customer engagement, streamline operations, and significantly boost sales performance. As dealerships navigate the complexities of the modern automotive landscape, having a trusted partner like Dealer Synergy, equipped with the expertise and resources to deliver exceptional results, can make all the difference. By focusing on CRM integration, valuing and motivating their teams, and leveraging cutting-edge AI technology, Dealer Synergy is poised to lead the way in helping dealerships achieve their goals and exceed customer expectations.  

In this enlightening episode of the Millionaire Car Salesman podcast, Host Sean V. Bradley sits down with Ross Tinkham, Vice President and General Manager of Automotive at Podium, to dissect the transformative power of Artificial Intelligence (AI) in dealerships across the country! They delve into how AI can revolutionize the traditional Internet Sales and Business Development Center (BDC) models to drastically improve lead engagement and conversion rates.  Sean and Ross take a deep dive into the functionality of Podium's AI BDC tool, detailing its advantages and practical applications. They discuss the specific challenges dealerships face, such as low lead response rates and the inefficiencies of traditional human-only follow-ups. Ross highlights how Podium's AI can engage leads instantaneously and maintain a high level of conversation quality, thus freeing human resources to focus on higher-value activities! They also explore how AI serves as a backup during unforeseen disruptions, such as the CDK ransomware incident, making a compelling case for its inclusion in any dealership's tech stack! Whether you're a single dealership or a large auto group, the insights shared in this episode are invaluable for staying ahead in today's competitive market!   Key Takeaways Enhancing Efficiency: AI can dramatically cut down on the time and effort required by human resources to engage leads, thereby increasing overall efficiency. Strategic Utilization: Implementing AI at specific times, like after-hours or during understaffed periods, ensures continual lead engagement. Faster Response Times: Using AI for instant response boosts lead conversion rates, aligning with NADA's finding that faster responses correlate with higher closing ratios. Continuous Learning: AI learns over time, improving its interaction quality and adapting to customer preferences. Backup Solution: AI provides a fail-safe during CRM outages or other technical issues, as demonstrated during the CDK ransomware incident.   About Ross Tinkham Ross Tinkham is a visionary leader in the automotive industry, dedicated to transforming how dealerships connect with customers through the strategic use of video communication. With extensive experience in sales, marketing, and customer engagement, Ross advocates for making video a standard practice in key stages of the sales process, including follow-ups, service updates, vehicle tours, and after-sale communications. He believes that personalized video messages foster trust and loyalty, while video service updates keep customers informed and engaged. Ross also champions using video for detailed vehicle tours, offering potential buyers an immersive experience that enhances emotional connections with the vehicle before they visit the dealership. His commitment to integrating video at every touchpoint has positioned him as a leading expert in creating more meaningful and effective customer interactions that drive satisfaction and sales success in the automotive industry. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Mastering AI in Automotive: Transform Your Dealership's Efficiency with Conversational AI Key Takeaways Enhanced Lead Engagement: Leveraging AI can dramatically improve lead response times, leading to higher conversion rates. Strategic Use of AI: Strategic deployment of AI, both when human resources are present and absent, ensures seamless 24/7 lead engagement. AI and Human Collaboration: A balance between AI and human effort maximizes productivity and ensures efficient follow-up without compromising on quality.   In the rapidly evolving automotive industry, leveraging technology is no longer a luxury but a necessity. This article delves into an insightful conversation between Sean V. Bradley and Ross Tinkham, where they explore the transformative potential of artificial intelligence (AI) in automotive dealerships. Our discussion centers on the practical applications, strategic deployment, and immense benefits of integrating AI into everyday dealership operations.   Boosting Lead Engagement with AI One of the primary challenges dealerships face is engaging potential customers effectively and promptly. Sean Bradley rightly highlights a significant pain point: the difficulty in reaching prospects through traditional methods. According to Bradley, “…the single biggest problem with Internet BDC engagement… is the vast amount of effort required just to get someone to answer the phone or call you back.” Ross Tinkham elaborates on how conversational AI can revolutionize this aspect. He explains, “Conversational AI… is built on newer technology pioneered by companies like OpenAI Chat, GPT Four, allowing AI to engage with a human… with the same quality of interaction that a human would provide.” This means dealerships can now ensure every lead is engaged almost instantaneously, improving the chances of conversion. Furthermore, Tinkham shares compelling statistics: "44% improved conversion rate from lead to set if you're engaging within five minutes as opposed to 2 hours." This underscores AI's critical role in ensuring that dealerships not only engage prospects faster but do so efficiently, leading to significantly higher conversion rates.   Strategic Deployment of AI for Optimal Results The strategic deployment of AI can dramatically enhance dealership operations, especially when human resources are scarce or during off-hours. Bradley provides a poignant example: "A lot of dealers that had CDK and had podium AI, it saved them because it was almost like a backup generator." By leveraging AI, dealerships can maintain 24/7 engagement with potential buyers. Tinkham suggests, “You could have AI running in tandem with your staff… which will free your human resources for tier two activities that AI can't do.” This strategic deployment ensures that no lead is left unengaged, irrespective of the time of day, and human resources remain available for high-level tasks that require a personal touch. Moreover, AI can be particularly beneficial for smaller dealerships or those with limited human resources. By using AI, these dealerships can handle lead volumes effectively without overburdening their staff, as Bradley illustrates: "If you've got a small dealership… it might not be fiscally responsible or operationally realistic to hire two or three BDC reps… but what they might be able to do is implement AI."   Harmonizing AI and Human Effort A significant theme in the conversation is the harmonious blend of AI and human effort. The consensus is that AI is not here to replace human jobs but to enhance them. Tinkham emphasizes, “…don't view AI as a threat to anybody's job… It's about repositioning your people to drive more value for the business and hopefully enjoy what they're doing.” This balance can be illustrated through a real-world example Tinkham shares: "A 14-location dealer group… run a centralized BDC… adopted AI early on to assist with lead engagement." By leveraging AI for initial engagements, their BDC team could focus on higher-value tasks, ultimately operating more efficiently without increasing headcount. The AI achieved a "35% set rate from lead to test drive, matching up with what their best BDC agents were doing." By focusing human resources on tasks that require personal interaction and strategic thinking, and utilizing AI for routine follow-ups and initial engagements, dealerships can ensure optimal productivity and higher job satisfaction among their staff.   Rethinking Traditional Follow-Up Strategies The strategic application of AI also offers a profound rethinking of traditional follow-up strategies. Bradley proposes an interesting model for AI integration: using AI for the crucial first 31 days of follow-up, with potential for human resource deployment in the initial engagement where purchase likelihood is highest. Bradley explains, “For the first 31 days, it's every single day I'm going to follow up with somebody… and then for the next 60 days, it's every two to three days.” This hybrid model, where AI supports consistent initial follow-up and humans take over more strategic, personalized interactions, maximizes the chances of converting leads throughout the extended buying cycle. Tinkham supports this view by indicating that AI can manage routine communication seamlessly, allowing humans to step in for strategic interactions without the potential lead feeling overwhelmed or ignored. This dual approach ensures no lead falls through the cracks, and follow-up remains effective and persistent without being intrusive.   Seamless Collaboration: AI as a Dealership Enabler In the final analysis, the collaborative potential of AI and human resources within dealerships opens new avenues for operational efficiency and customer engagement. Tinkham encapsulates the essence with a hopeful outlook: "This is where everything is going… get on board to a degree you're comfortable and start to figure out what works for you." Dealerships embracing AI not only enhance their engagement strategies but can also improve their staff's overall efficiency and satisfaction. Whether it's quicker response times, better handling of lead overflow, or ensuring consistent follow-up, the integration of AI offers a competitive advantage that's hard to ignore. This exploration makes one thing clear: AI in automotive is not just a trend—it's a vital technology that, when strategically implemented, can transform dealership operations, driving significant improvements in engagement, conversion rates, and overall customer satisfaction.  

In this latest episode of the Millionaire Car Salesman Podcast, join host Sean V. Bradley as he unveils game-changing strategies designed to boost engagement and conversions in your dealership and the automotive industry! Originally tailored for Toyota, this presentation showcases methodologies and technologies that any dealership and automotive professional can leverage to increase engagement, heighten the customer experience, and ultimately sell more cars! Sean begins by emphasizing the importance of diversifying communication channels, including AI, text messaging, video, and social media DMs, to outshine competitors and meet modern customer expectations. He highlights data from Podium, showing how incorporating AI-driven responses can significantly enhance engagement rates with near-instantaneous, highly detailed, and professional replies to customer inquiries. Tune in to discover how you can transform your dealership's approach to customer communication and stand out in the competitive automotive market!   Key Takeaways Utilize AI for Customer Interaction: AI and conversational AI can drastically reduce response times and increase the quality of initial customer interactions. Diversify Communication Methods: Beyond traditional phone and email, explore text messaging, video emails, video conferencing, social media DMs, and even memes and GIFs to maintain customer engagement. Invest in Text Messaging: Customers have a 98% open rate for text messages, with 95% of texts being opened within three minutes, making it a highly effective communication tool. Video Emails for Engagement: Implementing video emails post-engagement can enhance customer connection and increase appointment show rates by 75%. Creative Personalization: Tactics including memes, GIFs, handwritten notes, e-cards, and even gifts can personalize and humanize customer interactions, setting a dealership apart from its competitors.     About Sean V. Bradley: Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Mastering New Forms of Communication to Boost Engagement and Conversion in Auto Sales In today's competitive automotive sales landscape, leveraging innovative communication strategies is imperative for increasing engagement and conversion rates. During a dynamic presentation, Sean V. Bradley, the “Millionaire Car Salesman,” delved into emerging forms of communication designed to elevate dealership performance. This article encapsulates the key insights and provides a deep dive into the transformative potential of these strategies. Key Takeaways Speed to Lead: Utilizing advanced tools, especially AI, can ensure faster response times, increasing conversion rates significantly. Diverse Communication Mediums: Incorporating unconventional methods such as memes, GIFs, and video emails can stand out in the crowded marketplace. Technological Integration: Effective use of AI and automation streamlines processes, allowing for higher engagement without compromising personal touch.   Harnessing the Power of Conversational AI for Instant Engagement SEO Optimized Heading: The Impact of AI on Engagement and Conversion In the modern digital age, AI's role in customer communication is both revolutionary and essential. Sean Bradley emphasized the profound impact that conversational AI can have on engagement. He cited extensive data from Podium, demonstrating AI's brisk response capabilities. Bradley shared, “somebody just types in, hey, I'm looking for a black f 150. And bam. Within a minute. Something this detailed, this professional specific is done by artificial intelligence.” Artificial intelligence in dealership operations serves more than just an operational role; it becomes part of the sales strategy. By providing instant responses that are detailed and professional, AI frees up human resources to focus on more complex tasks, hence improving overall efficiency. AI tools process large data sets to generate precise and informative replies, meeting customer inquiries with unprecedented speed. Bradley noted, “AI enables machines to learn from experience and adapt to new inputs by analyzing large amounts of data and identifying patterns.” Embracing AI doesn't mean sidelining the human touch but augmenting it. AI can act as an "army of you," handling numerous inquiries simultaneously, thus ensuring no potential lead slips through the cracks.   Diversifying Communication Channels: Beyond Traditional Methods SEO Optimized Heading: Unconventional Communication Channels that Engage Exploring beyond traditional calls and emails, Bradley advocated for a diverse communication arsenal, including memes, GIFs, video emails, and even personalized text messages. These approaches cater to the ways modern consumers interact daily. Bradley acknowledged the challenge of gaining prospects' attention amid various dealership communications vying for their response. “The average dealership is not using Apple FaceTimes or memes or cash app or Venmo or animated gifs or things like that,” he remarked. This diversity is key to cutting through the noise and capturing consumers' interest through unexpected channels. For instance, incorporating memes can infuse humor into interactions, breaking the monotony of typical sales communications. An example shared was: “I have a very special set of skills to help you buy a brand new car.” Similarly, GIFs, with their visual and animated appeal, serve as an engaging way to relay messages and establish rapport, as seen with the Giphy.com resources Bradley recommended.   The Transformative Potential of Video Communication SEO Optimized Heading: Utilizing Video Emails and Calls for Higher Engagement In an era where visual content reigns supreme, Bradley underscored video communication's potency. Video emails, for instance, can significantly boost engagement rates. He mentioned, “video email increases read open rates up to 300%… once you've engaged, use video 100% of the time after engagement.” Video communication allows dealers to present a more personal touch, making interactions more memorable. By using video for appointment confirmations and follow-ups, dealerships can enhance the customer experience, making it more engaging and trustworthy. Bradley demonstrated this through examples of video email templates integrated into CRMs, showcasing their ease of use and impact. Moreover, leveraging Apple FaceTime, Skype, or Google Duo for live interactions offers a dynamic way to engage with prospects. Bradley justified this strategy, “People are not expecting to be FaceTimed or Skyped by a car salesman… you're really catching people way off guard.” This element of surprise can increase response rates and foster a more immediate connection.   Continuing Innovation and Personalized Customer Engagement Bradley's presentation highlighted the necessity of evolving beyond standard practices to thrive in automotive sales. By integrating AI for efficiency, leveraging diverse and unconventional communication mediums, and capitalizing on video technology's intimate appeal, dealerships can set themselves apart in a crowded market. The focus remains on engagement and conversion, with the primary goal being to create an enriched, responsive, and customer-centric sales environment. As Bradley articulated, “if you want the things that the average person doesn't have, you've got to be willing to do the things the average person isn't willing to do.” Incorporating these innovative strategies ensures dealerships not only stay abreast of technological advancements but also continually exceed customer expectations, driving sustained growth and success.  

Welcome to an engaging episode of the Millionaire Car Salesman podcast, where host Sean V. Bradley sits down with Roy "The Wolf" Davila, General Sales Manager at Mike Terry Auto Group, to discuss the evolving landscape of car sales and dealership operations. This episode dives deep into the intricacies of the modern automotive industry, emphasizing the importance of training, innovative solutions, and maintaining a winning culture within dealerships! In this enlightening conversation, Sean and Roy explore current challenges in the automotive industry such as HR deficiencies, the integration of AI, and the value of outsourcing to deal with staffing issues. They also discuss the significance of purpose-driven management and how to navigate the post-pandemic market to keep dealerships thriving! Don't miss this episode packed with valuable insights and strategies to help you stay ahead in the ever-changing automotive industry!   Key Takeaways Embrace AI in Dealerships: Utilizing AI, such as Podium's solutions, can bridge staffing gaps and enhance lead follow-ups, ensuring no opportunity is missed. Outsourced BDC in Belize: Dealer Synergy's new initiative offers an outsourced call center in Belize, providing a cost-effective and efficient way to manage lead generation and follow-up. Relationship Building & Training: Focusing on strong interpersonal skills and continuous training helps sales teams better engage with customers and adapt to market changes. Purpose-Driven Leadership: Motivating teams involves more than just financial incentives; it requires building trust, providing support, and aligning with employees' personal and professional goals. Navigating Post-Pandemic Challenges: Dealerships must adapt to the residual impacts of the pandemic, including handling negative equity and evolving customer expectations.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/industry/automotive-oem/ to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Unlocking Automotive Mastery: AI Integration and Transformative Leadership Key Takeaways: Artificial Intelligence (AI) as a Game-Changer: Utilizing AI transforms HR deficiencies by enhancing customer follow-ups with unprecedented efficiency. Purpose-Driven Leadership: Tapping into employees' purpose significantly heightens engagement, loyalty, and performance. Comprehensive Training: Essential for equipping salespeople with necessary skills, integrating relationship building, effective communication, and detailed vehicle knowledge. The automotive industry is evolving at a breakneck pace, and the key to thriving in this dynamic environment is leveraging cutting-edge technologies combined with transformative leadership. The recent conversation between Sean V. Bradley and Roy "The Wolf" Davila sheds light on some of the most pressing challenges and groundbreaking solutions for dealerships today. Below, we delve into the core themes from their dialogue: utilizing AI to solve HR problems, the importance of purpose-driven leadership, and the vital role of training in the modern dealership.   Harnessing Artificial Intelligence to Revolutionize Dealership Operations As dealerships grapple with HR deficiencies, artificial intelligence (AI) emerges as a pivotal solution. Sean V. Bradley emphasized this point, noting that AI can bridge the gap where human resources fall short. One of the standout AI implementations discussed was Podium AI, which acts as a virtual sales representative, responding to leads and scheduling appointments 24/7. Bradley explains the significance: “The ability to have a team of artificial agents… means that you are all places at all times. Being omnipresent with AI can help a dealership that has HR deficiencies.” This statement underscores AI's potential to maintain continuous customer engagement, thereby maximizing sales opportunities. Roy Davila supports this by sharing his own experiences with AI in his dealership: “I've already had over 300 Internet leads… If I just relied on the personnel alone, that would not, I'd be dropping opportunities left and right.” This quote highlights the effectiveness of integrating AI into dealership operations and its impact on managing overwhelming lead volumes efficiently. AI's machine learning capabilities differentiate it from basic chatbots, as AI analyzes large volumes of communication data to adapt and improve interactions over time. Bradley mentions, “real AI… learns from what the person is saying… It gives it a more sophisticated type of conversation and response.” Thus, dealerships should embrace AI not just as a supplementary tool but as a central component of their customer engagement strategy.   Purpose-Driven Leadership for Maximum Employee Engagement An essential theme from the conversation is the importance of purpose-driven leadership. Davila stresses that leaders must embed purpose into their dealership culture to drive employee engagement and performance. He states, “In the absence of purpose, the only thing that's going to drive your people are titles and money.” Davila's approach at the Mike Terry dealership is a testament to this. By actively engaging with his team and demonstrating his own commitment and capabilities, he has been able to inspire and lead effectively. He shared his methodology: “I took turns. I picked up phones. I led by doing what I'm about to ask my people to do… You cannot come in boasting titles, positions or anything else like that.” This hands-on leadership builds trust and ensures that employees feel valued and motivated. Reflecting on this strategy, it's evident that employees are more likely to be loyal and driven when their leaders show a genuine investment in their development and success. The emotional deposits that managers make by supporting and working alongside their teams create a robust foundation for an engaged and high-performing workforce. As Davila concluded, tapping into the “purpose gene” helps navigate through challenges and fosters a resilient team ready to face any market conditions.   Comprehensive Training: The Cornerstone of Sales Effectiveness Both Bradley and Davila emphasize that continuous, comprehensive training is crucial for sales teams to excel, especially in a post-pandemic market where traditional sales tactics are obsolete. Training should extend beyond basic product knowledge to encompass relationship-building skills, effective communication, and a thorough understanding of the sales process. Bradley poignantly states, “You need to have a personality… be able to engage with another human being, be able to establish common ground, be able to humanize themselves.” This focus on rapport-building is a critical first step in the sales process that many salespeople overlook. Enhancing social skills ensures that sales professionals can connect with customers on a deeper level, fostering trust and making the sales experience more pleasant and effective. Communication skills also play a pivotal role. Bradley challenges dealerships to practice and refine their speech, much like a musician practices an instrument. “Where are you practicing neuro-linguistics? Where are you practicing the science of communication?” he asks, urging a more disciplined and structured approach to developing these skills. Moreover, understanding complex financial scenarios and vehicle functionalities becomes increasingly crucial as customers return post-pandemic, often faced with negative equity and financial insecurities. Davila highlights the need for empathy and problem-solving: “Hey, Sean, I apologize, man. Here's what I'm going to do. I'm going to come up with a solution.” This solution-oriented approach reassures customers and builds long-term loyalty.   Recapping Insights and Future Implications The automotive industry stands at a crossroads, with AI integration, transformative leadership, and comprehensive training emerging as pivotal elements for success. Utilizing AI alleviates HR constraints, dramatically improves customer engagement, and ensures consistent follow-up, vital for sustaining sales momentum. As dealerships face increasing lead volumes and customer inquiries, AI becomes indispensable. Purpose-driven leadership focuses on building a strong team culture, where employees are motivated by a sense of purpose and are willing to go the extra mile. Leaders like Roy Davila demonstrate that earning trust through action and embedding a deeper sense of purpose can significantly enhance team performance and loyalty. Comprehensive training is essential to equip sales teams with the tools they need to succeed in today's market conditions. From building relationships to mastering communication, training ensures that salespeople can navigate complex interactions and deliver exceptional customer experiences. In embracing these strategies, dealerships can navigate the evolving automotive landscape, ensuring sustainable growth and success. By focusing on innovative technologies, empathetic leadership, and in-depth training, the path forward becomes clear—one that prioritizes both employee development and customer satisfaction.  

In this exciting and insightful episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Tianna Mick, aka T 'Got Your Keys,' delve into the significance of accountability in automotive sales management! They kick off with a compelling discussion on the power of prompt responses to potential buyers and how it can boost sales outcomes. They highlight Podium's AI BDC tool as a game-changer for achieving rapid response times, setting the stage for a broader conversation on effective sales strategies and management techniques! LA and Tianna also navigate listener questions, focusing on the theme of accountability versus micromanagement! They explore the differences between these approaches and their substantial impact on dealership dynamics. Don't miss this episode filled with valuable insights for automotive professionals looking to enhance their dealership's success!   Key Takeaways Accountability vs. Micromanagement: Understanding the fine line between holding your team accountable and micromanaging their every move. Creating Safe Environments: The importance of fostering a safe space for feedback to promote accountability without making team members feel scrutinized. Emotional Intelligence: The critical role of emotional intelligence in leadership and its impact on team dynamics and performance. Metrics and Systems: Utilizing data and systems to ensure accountability and streamline tasks without overwhelming the team. Future of Management: Insights into how the future of management will evolve with an emphasis on emotional intelligence and effective accountability practices.   Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/industry/automotive-oem/ to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     The Power of Accountability in Automotive Sales Management     Key Takeaways Accountability is distinct from micromanagement. It's about enabling self-responsibility rather than imposing control. Emotional intelligence (EI) is crucial for leadership, ensuring that leaders can adapt their management style to suit different team members. Shared responsibility among team members fosters a cohesive, highly functional work environment, easing the burden on leadership.     The Line Between Accountability and Micromanagement In the automotive sales world, one critical topic often overlooked is the nuanced difference between accountability and micromanagement. It's essential for sales managers to understand these concepts clearly to create a productive environment where their sales teams can thrive. As LA Williams points out, “Winners love accountability but hate micromanagement.” This sentiment echoes through dealerships nationwide, emphasizing the need to hold team members accountable without stifling their autonomy. Defining and Distinguishing Concepts Micromanagement involves a manager incessantly overseeing every minor task, creating a restrictive environment. Williams explains, "If you got to keep checking on me every 15 minutes to see if I did something that you knew was going to take 4 hours in the first place, well, then that's micromanaging.” This approach often leads to frustration and a lack of motivation among team members. On the other hand, accountability fosters self-responsibility. It allows for occasional check-ins while trusting team members to deliver results. This means framing expectations clearly and enabling employees to self-assess their progress. For instance, instead of repeatedly asking if a task is complete, a manager might say, “When you spoke to Shawn, what did he say about such and such?” This approach compels the salesperson to reflect on their own commitment and performance. Implications for Sales Teams The shift from micromanaging to fostering accountability involves creating an organizational culture where expectations are transparent and aligned with the dealership's goals. This nurtures a work environment where team members feel valued and empowered rather than scrutinized. Trusting them to complete tasks encourages ownership of their responsibilities, ultimately resulting in higher productivity and job satisfaction. "Make July your New New Year's," suggests Williams, encouraging teams to treat mid-year benchmarks with the same vigor as new year's resolutions. This mindset shift can drive performance and foster a proactive approach to achieving sales targets.     Emotional Intelligence: The Cornerstone of Effective Leadership Emotional Intelligence (EI) is more than a buzzword; it's a fundamental asset for any effective leader, especially in high-pressure sales environments. Leaders equipped with high EI can navigate team dynamics adeptly, ensuring that accountability measures are both fair and motivating. Tailoring Your Approach A key aspect of EI in leadership is understanding that different team members may require different management styles. Williams illustrates this by explaining, “I have to coach people differently because some people can take certain stuff and some people can't…It makes the manager weak who can't not yell when it's time to not yell.” Recognizing individual needs and adjusting responses accordingly ensures that each team member receives the support and guidance they need to succeed. Managing Emotions in Management The ability to manage one's emotions and choose the right emotional response for any situation is a mark of a strong leader. Winners choose which emotion to use to get the desired result, rather than allowing emotions to control them. For example, Williams recounts how he might get quiet and start making phone calls during a time of distraction, prompting his team to follow suit without him having to say a word. Jonathan Dawson's technique is another excellent example: "When you did that thing, how did you want me to feel when you did that?" This kind of question encourages self-reflection and accountability, fostering an environment where team members are encouraged to think about the impact of their actions. Real-World Impacts Integrating EI in management transforms dealership culture. As Tiana Mick notes, “If you realize that, okay, hey, yelling at this so-and-so employee might not get me the result that I want… You need to learn how to manage your different people, different relationships.” A leader who exhibits high EI can mitigate conflict, inspire performance, and build a cohesive team that works together seamlessly.     Building a Culture of Shared Responsibility One of the most profound advantages of fostering a culture of accountability is the resultant shared responsibility among team members. When accountability becomes the norm, it not only eases the burden on leadership but also empowers the team to self-regulate and support each other. Empowering the Team When accountability is ingrained in team culture, leaders no longer need to manage every detail. As Williams explains, "When accountability is the norm, quote, unquote, sidelines don't mind holding people accountable.” This peer-driven accountability creates an environment where everyone is invested in each other's success. This approach is evident in real-world practices at leading dealerships. Williams recounts, "It's real easy around here…Every person will hold every other person accountable and they won't be shy about it.” Practical Steps to Foster Accountability Implementing structured systems, like checklists or CRM tools, can significantly bolster accountability without being overbearing. Mick highlights the efficiency of these systems, stating, “If you, as a team member, took your responsibility, had your sheets and your numbers and your sheet and your system, then your manager just has to log in, go to your name, and see where you're at.” By using metrics and systems, managers can provide clear, objective performance data that team members can reference and act upon independently. This method eliminates the need for constant oversight and fosters an environment where team members take responsibility for their progress. Future Trends in Management As the future of automotive sales management evolves, the emphasis on emotional intelligence and shared responsibility is likely to grow. Leaders who are emotionally intelligent and create a supportive yet accountable environment will be best positioned to succeed. They will be able to attract and retain top talent, reduce turnover, and foster a productive, enthusiastic team culture.     Understanding the difference between accountability and micromanagement, honing emotional intelligence, and fostering a culture of shared responsibility are not just abstract concepts; they are actionable strategies that can transform a dealership's dynamic. Leaders who invest in these strategies will not only see a marked improvement in team performance but also create a more satisfying work environment for their employees. This holistic approach to management is the future of successful automotive sales leadership.  

Welcome to another exhilarating episode of the Millionaire Car Salesman Podcast featuring LA Williams and Sean V. Bradley as they navigate through the tumultuous yet exciting automotive industry landscape. This dynamic duo dives deep into recent issues, providing insights on how to master adverse situations and leverage innovative solutions like artificial intelligence and international staffing to safeguard and enhance dealership operations. In this episode, Sean and LA discuss the extensive impact of the CDK cyber attack that affected around 15,000 dealerships, leading to an estimated 100,000 fewer cars sold in June 2024 alone. They break down how dealerships can better prepare for such crises by focusing on essential backup plans, seamless lead routing, and the power of artificial intelligence. The duo elaborates on how some dealers turned to manual systems and collaborative strategies to stay operational during the outage. Additionally, they spotlight the importance of HR strategies and how international staffing can be a game-changer for your dealership. Tune in to gain valuable insights and practical advice that can transform your dealership's approach to crisis management and operational efficiency. Don't miss this opportunity to learn from the best in the industry!   Key Takeaways Importance of preparedness in dealing with unexpected crises like cyber attacks. Strategies for handling automotive industry disruptions, such as lead rerouting and manual backups. Leveraging artificial intelligence to maintain operations and enhance customer interactions. Utilizing international staffing solutions to fill HR gaps and improve overall dealership performance. Upcoming Dealer Synergy events and initiatives aimed at transforming the automotive industry.   Resources: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Navigating Cyber Attacks and Embracing AI in Automotive Dealerships: Insights and Innovations Key Takeaways Proactive crisis management: Emphasize preparation and rapid response to potential cyber threats to minimize business disruptions. AI and international employees: Leveraging AI and international talent can enhance operational efficiency and service quality. Continuous innovation: Staying ahead of technological advancements and evolving business practices to ensure long-term success.     Proactive Crisis Management Amid Cyber Threats Recent events in the automotive industry underscore the vital importance of preparing for and managing crises. Sean V. Bradley and LA Williams of Dealer Synergy delve into the ramifications of the recent CDK cyber attack that impacted 15,000 dealerships, revealing essential strategies for resilience and recovery. Redirecting Communication Channels One immediate response to the cyber outage was rerouting leads to different email addresses to maintain communication with potential buyers. Bradley emphasizes the necessity of such measures to mitigate the effects of system failures: "First of all, there was a major outage, so our systems were down throughout the country. But keeping the public informed and maintaining communication was key." Such proactive measures ensure that businesses remain functional during crises, even if they cannot rely on standard operational procedures. Utilizing Paper Forms Another adaptive strategy during the CDK outage was reverting to paper forms. Many modern dealerships, accustomed to digital processes, were unprepared for a scenario where they needed to operate without digital systems. "Some dealerships didn't even have paper buyer's orders," Bradley notes, highlighting a critical oversight that can be easily rectified through preparedness. Ensuring that essential documents, like buyer's orders and trade appraisals, are available in physical form can serve as a contingency, providing a fallback when digital systems are inaccessible.     Leveraging AI and International Talent In an industry increasingly shaped by technological innovations, the integration of AI and international employees is emerging as a transformative strategy. Bradley and Williams explore how these tools can address labor shortages and enhance dealership operations. Artificial Intelligence in Crisis Management Artificial intelligence (AI) played a crucial role during the CDK outage. By redirecting leads to AI-powered platforms like Podium, dealerships were able to maintain customer engagement despite significant disruptions. "Dealers rerouted all their leads to their podium AI platform, allowing them to intelligently organize follow-up communications and keep track of customer interactions," explains Bradley. With AI handling communication, dealerships can ensure consistent customer service and engagement, even when internal systems are compromised. This approach not only addresses current issues but also sets a precedent for handling future crises more effectively. International Employees (W8 Ben Employees) Bradley introduces the concept of W8 Ben international employees, particularly from countries like the Philippines, as a solution to the automotive industry's labor challenges. These employees, functioning as general contractors, provide a myriad of operational benefits without the overhead costs associated with traditional employment. "They work on a Zoom call all day, using Voice over IP phone systems to take consumer calls and manage CRM systems just like they were sitting in the dealership's office,” Bradley explains. The integration of international employees helps dealerships manage high operational volumes without the added financial burden of domestic employment laws and costs, allowing for a streamlined and efficient workflow.     Continuous Innovation for Long-Term Success Innovation remains a cornerstone of success in the automotive industry. Bradley and Williams emphasize the importance of staying ahead of technological trends and evolving business practices to ensure long-term growth and resilience. In-House Call Centers A novel approach is the development of in-house managed call centers, such as a potential expansion into Belize for Dealer Synergy. "Imagine creating a team that we can train with our regimens, CRM processes, and artificial intelligence, leveraging the best practices we've built over years in the industry," muses Bradley. By establishing call centers in regions with favorable labor conditions and time zones, dealerships can maintain high service standards while managing costs effectively. Expanding Industry Engagement Dealer Synergy's ongoing involvement in high-profile events and collaborations, such as speaking at NADA 20 groups and expanding contracts with OEMs like Toyota, reflects a commitment to industry leadership and continuous improvement. "We are collaborating with NADA's 20 groups and expanding our relationships with Toyota OEM, among other initiatives," Bradley shares, demonstrating a proactive approach to fostering industry partnerships and driving innovation. These engagements not only enhance industry knowledge but also ensure that dealerships remain at the forefront of best practices and technological advancements.     Navigating cyber threats and embracing technological advancements are imperative for automotive dealerships aiming for long-term success. By implementing proactive crisis management strategies, leveraging AI and international employees, and continuously innovating, dealerships can resiliently navigate disruptions and capitalize on emerging opportunities. The insights from Bradley and Williams highlight the necessity of preparedness and adaptability in an ever-evolving industry landscape.  

In this engaging episode of the Millionaire Car Salesman podcast, host Sean V. Bradley converses with Angel Gross, part-owner of 144 Motors—an independent dealership in Goldsboro, North Carolina. With aspirations to significantly increase sales, Angel seeks Sean's expert advice on strategies to enhance traffic and conversion rates at her dealership! Tune in to hear Sean's insights on effective tactics for boosting dealership performance, including innovative approaches to marketing, inventory management, and building a strong referral network. This episode is packed with valuable takeaways for anyone in the automotive industry looking to drive more traffic and increase sales! Don't miss out on these expert tips that can transform your dealership's success!   Key Takeaways Optimize Your Website: Ensure that your dealership's website is SEO-friendly and drives traffic directly to your Vehicle Display Pages (VDPs). Consider using a professional service specializing in automotive websites. Leads and Advertising: Consider online classifieds and third-party lead providers like AutoTrader, cars.com, and TrueCar, but be mindful of costs and the need for high-quality leads. Inventory Acquisition Strategy: Develop relationships with local businesses such as motorcycle dealerships, RV dealerships, and more, to acquire vehicles through trade-ins rather than just auctions. Referral Programs: Enhance your referral program to make it more enticing. Consider increasing payout amounts temporarily to stimulate immediate sales growth. Leveraging Social Media: Utilize platforms like Facebook Marketplace for free advertising and consider paid social media ads for more targeted reach and lead generation.     About Angel Gross Angel Gross is the part-owner of 144 Motors, an independent automobile dealership located in Goldsboro, North Carolina. Angel manages various operational aspects of the dealership, including inventory management and sales strategies. With a strong determination to boost sales and enhance business performance, Angel seeks innovative approaches to attract more customers and drive growth within a highly competitive market.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!   Proven Strategies to Boost Sales in Independent Dealerships: Insights from Sean V. Bradley and Angel Gross Key Takeaways Diversify lead generation and acquisition strategies to combat slow traffic and sales. Leverage organic SEO and strategic partnerships to enhance visibility and customer flow. Invest in a robust referral network to generate consistent, high-quality leads.     The Power of Diversification in Lead Generation Independent dealerships often face the challenge of attracting sufficient traffic and generating leads. For Angel Gross and her dealership, 144 Motors in Goldsboro, North Carolina, this is a pressing issue. With a goal of increasing their monthly sales from 8-10 units to 20, diversification in lead generation strategies becomes essential. Sean V. Bradley, president of Dealer Synergy, emphasizes the need for multiple avenues to generate business opportunities. "You need leads that, like, as someone your size, you need opportunities to do business," Bradley asserts. He highlights a comprehensive approach, suggesting online classifieds like Autotrader, Cars.com, CarGurus, Kelley Blue Book, and Edmunds. These platforms offer inventory-based opportunities by syndicating your listings, exploiting the SEO potential through Vehicle Display Pages (VDPs), and driving traffic directly to your dealership's website. However, Bradley also warns of the high costs associated with these services, which may not be cost-effective for smaller dealerships. For instance, Autotrader could charge up to $10,000 a month for their 'bells and whistles,' an investment that may be unrealistic for independent dealerships with limited budgets. Therefore, evaluating each service's cost-benefit ratio is crucial.     The Strategic Use of Organic SEO and Partnerships In the digital age, having a robust online presence goes beyond just having a website. For 144 Motors, Bradley suggests focusing on making their digital footprint more effective through organic SEO and strategic content creation. He advises against over-reliance on paid Google Ads, which are not cost-effective given their low click-through rates. Bradley emphasizes, "You should have a website that is designed the right way for your small business… focused on organic search engine optimization." This involves optimizing content on the dealership's website, such as creating dedicated pages for special financing and bad credit solutions. These pages can significantly improve organic search rankings, making it easier for potential customers to find the dealership. Moreover, Bradley champions leveraging strategic partnerships with local businesses to enhance visibility and generate leads. Establishing relationships with motorcycle dealerships, RV dealerships, and power sports dealerships can create a mutually beneficial arrangement where both parties profit from referrals and trade-ins. For instance, dealerships might receive vehicles that motorcycle dealers do not want to keep, thus broadening their inventory without the high costs associated with auctions and transportation. Bradley states, "The auction is the worst thing for you guys." He explains that buying cars directly from local businesses or the public provides a more cost-effective and sustainable solution. By focusing on relationships and building a localized network, dealerships can secure better inventory while reducing operational costs.     Building a Robust Referral Network Referral networks can be a game-changer for independent dealerships, creating a sustainable flow of high-quality leads. Bradley passionately believes in investing in a robust referral program that motivates individuals to bring potential buyers. "You have got to develop a referral network… I don't know if I'm going to break my neck for $200. But you're telling me I can make $700 by giving these people two deals?" Bradley's insight underscores the need for substantial financial incentives to compel potential referrers to actively participate in the program. To illustrate, Bradley suggests targeting individuals with significant social reach, such as bartenders, tattoo artists, waiters, and other local business employees who interact with numerous people daily. These individuals can act as ‘informants' who bridge the gap between the dealership and potential buyers. By offering higher referral fees, even on a temporary basis, dealerships can stimulate interest and increase the volume of qualified leads.     Through diversification in lead generation, strategic SEO use, local partnerships, and a robust referral network, independent dealerships like 144 Motors can navigate slow sales periods and reach their sales goals. By integrating these approaches, the potential for sustainable growth and market presence becomes more attainable, ensuring the dealership's long-term success. Engaging in continuous assessment and adaptation of these strategies will keep the dealership ahead in a competitive market, driving consistent customer traffic and sales.  

In this episode of the Millionaire Car Salesman Podcast, LA Williams hosts Mary Bartlett, a prominent figure in the automotive industry. With an illustrious career spanning almost two decades, Mary shares her journey from a marketing graduate to a general manager, and now a Vice President of Business Development at Montway Auto Transport. Mary offers compelling insights into the automotive sector, focusing on customer experience, leadership, and operational efficiency. Mary's story begins with her foray into the automotive industry through a newspaper ad, leading to a successful sales career where she emphasized the importance of customer satisfaction. She recounts her rapid rise through the ranks, attributing her success to her ability to create memorable experiences for her customers. Transitioning into the management realm, Mary highlights the significance of servant leadership and building strong relationships within her team to drive performance and satisfaction. This episode also explores Montway's innovative solutions for automotive transportation, aimed at simplifying logistics and providing consistent, transparent services to dealerships.   Key Takeaways Customer Experience: Mary emphasizes that creating a positive experience for customers is more crucial than merely selling cars. Servant Leadership: Successful management involves serving your team, leading by example, and supporting their growth and performance. Montway Auto Transport: Montway offers a transparent and efficient transportation portal that aids dealerships in managing logistics with ease and reliability. Adaptability and Learning: Continuous self-improvement through reading, asking questions, and exploring new methods is vital in the ever-evolving automotive industry. Effective Utilization of Resources: Leveraging tools like Montway's Automated Portal can save time and improve operational efficiency for dealerships.     About Mary Bartlett Mary Bartlett joined Montway Auto Transport in 2022 as the Director of Business Development, bringing with her over 20 years of extensive industry experience. Her exceptional leadership and innovative strategies quickly led to her promotion to Vice President of Business Development. In 2023, Mary's contributions to the field were recognized with the prestigious Women in Supply Chain Award, highlighting her as a trailblazer in the industry. Before joining Montway, Mary dedicated 12 years to CARFAX, where she revolutionized dealer processes and provided exceptional support to a region encompassing 3,800 dealerships. Her expertise and dedication significantly enhanced operational efficiency and customer satisfaction within the network. Additionally, Mary has held various pivotal roles at franchise dealerships, further solidifying her comprehensive understanding of the automotive sector. Mary's career is marked by her ability to drive growth, foster innovation, and lead teams to success. At Montway Auto Transport, she continues to leverage her vast experience to advance the company's mission and set new standards in business development.   About Montway Auto Transport Montway is one of the largest and most reputable auto transport companies in the country! Ship Your Car with the #1 Rated Auto Transport Company in the USA. $0 Up Front. Full Insurance Coverage. Customers include thousands of satisfied individuals, as well as corporate clients in the moving and relocation, dealership, auctions, and OEM industries! Montway Auto Transport has safely shipped 1,000,000+ vehicles to all 50 states. Read their 90,000+ online reviews to hear more about Montway's 5-star customer service!     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Montway Auto Transport: Montway Auto Transport is one of the largest and most reputable auto transport companies in the United States, renowned for its exceptional customer service and reliability. With full insurance coverage and no upfront fees, Montway has safely shipped over 1,000,000 vehicles across all 50 states. Trusted by thousands of individuals and corporate clients in the moving, relocation, dealership, auction, and OEM industries, Montway boasts 90,000+ 5-star online reviews that speak to their unparalleled service and dedication.     From Car Sales to Servant Leadership: Transforming the Automotive Industry Key Takeaways Creating a Memorable Customer Experience: Elevating sales by focusing on providing exceptional customer experiences rather than just pushing products. Servant Leadership in Management: Demonstrating how leadership that serves its team can result in higher employee satisfaction, improved performance, and ultimately better customer outcomes. Innovative Solutions in Car Transport: Discussing the advantages of leveraging technology for vehicle transportation, creating transparency and improving efficiency for dealerships.     Creating a Memorable Customer Experience in Automotive Sales In today's competitive world, the automotive industry demands more than just salesmanship—it requires a robust focus on delivering exceptional customer experiences. Mary Bartlett's illustrious career trajectory in the car business underscores the critical importance of treating customers with care and respect. As Mary aptly puts it, "People don't buy cars; they buy experiences." Mary's insight delves deep into the art of selling cars. She recounts her early experience where she sold a car without being a salesperson, simply by being honest and transparent. "I just told them, I'm not a salesperson…I think immediately they were like, you're not a car salesman," she recalls. This genuine approach broke down customer barriers instantly. Similarly, fostering this honesty and warmth in dealership practices can engender customer loyalty and repeat business. Moreover, Mary emphasizes the need to adapt to modern customers who demand convenience and a seamless buying experience. "When you look at the most successful companies in the world, Amazon…they make it convenient," she notes, suggesting that the same principle applies to car dealerships. By prioritizing customer convenience and engagement, dealerships can set themselves apart in a crowded market.   Servant Leadership: A New Paradigm in Dealership Management Servant leadership stands out as a transformative force within the automotive industry. Mary Bartlett's career ascent from a car salesperson to the Vice President of Business Development for Motley is a testament to the power of this leadership style. "I've always been a manager that serves her team," she affirms, explaining her methodology of leading by example. This hands-on approach was epitomized during her tenure as a General Manager when she cleaned a bathroom herself to demonstrate her commitment to workplace cleanliness and her team's morale. "I think you have to show people that you want them to win at all costs," Mary asserts. Such acts of service and humility foster a positive work environment and inspire employees to put in their best efforts. Mary's narrative aligns with broader trends in organizational leadership where empathy, support, and shared goals drive the team forward. By investing time in understanding and addressing the needs of their staff, managers can enhance job satisfaction and performance. "When people don't feel heard…what does that satisfaction look like?" she questions, underscoring the necessity of effective communication and active listening in leadership roles. Innovative Solutions in Car Transport: A New Frontier The realm of vehicle transportation often lingers in the background of dealership operations, but it holds crucial importance. This is where Mary Bartlett's current role with Montway Auto Transport becomes pivotal. She highlights the advantages of leveraging technology to streamline this process. "Dealers are some of the smartest people…but transportation is kind of in the back of their mind," she observes, introducing the Montway Automated Portal (MAP) as a game-changer. MAP offers dealerships real-time quotes for vehicle transport, ensuring transparency and consistency. This innovative tool allows users to track vehicles from start to finish and maintain detailed records, resolving many logistical headaches. "Knowing what you're going to pay in the transport before you even bid on that car is very helpful," Mary explains, emphasizing how this knowledge aids in making profitable buying decisions. Furthermore, Montway's commitment to customer service is exemplified by their proactive problem-solving approach. Mary recounts a scenario where they arranged a Thanksgiving vehicle delivery to prevent potential damage to a dealership's reputation. "It cost us some money…but it was the right thing to do," she remarks, showcasing Montway's dedication to their dealer partners. Amplifying Success Through Continuous Learning and Development Mary Bartlett's impressive career path is underpinned by her relentless pursuit of self-improvement and learning. The importance of continuous education and being proactive in gaining knowledge come through strongly in her narrative. "I'm consistently reading," she states, pointing to books like "Unreasonable Hospitality" as sources of valuable insights. The practice of dedicating time each day to activities that push one out of their comfort zone can significantly enhance leadership and personal growth. "Take 20 minutes a day doing something that makes you uncomfortable," Mary advises, underscoring the value of challenging oneself. Whether through reading industry-specific literature, engaging with educational content on platforms like LinkedIn Learning, or participating in professional conferences, the pursuit of knowledge remains a cornerstone of professional excellence. Moreover, fostering a culture of openness and curiosity is vital. Mary's method of asking thought-provoking questions, such as "What keeps you up at night?" helps unearth deeper insights and solutions that might not be immediately evident. This reflective approach not only nurtures personal development but also strengthens organizational strategies and operations. Mary Bartlett's dynamic insights present a comprehensive framework for thriving in the automotive industry. Focusing on customer experience, embracing servant leadership, utilizing innovative transportation solutions, and committing to continuous learning form the cornerstone of transformational success. As dealerships and industry professionals internalize these principles, they pave the way for a prosperous and resilient future in automotive sales and management.  

In this captivating episode, Sean V. Bradley, creator of the Millionaire Car Salesman group, welcomes back Anthony Castillo, a Millionaire Car Salesman veteran and visionary in the automotive sales industry! The conversation is a deep dive into Anthony's recent experiences and innovative methods that have helped him succeed in the competitive world of car sales! Throughout the episode, the dialogue focuses on Anthony's key contributions to the Internet Sales 20 Group Conference, where he shared his insights on using AI to streamline dealership operations. He also elaborates on the "Owner's Club," a unique strategy he has devised to build lasting relationships with clients and encourage referrals! Anthony's approach is grounded in personalization, community building, and leveraging technology, particularly artificial intelligence, to amplify his sales effectiveness. His creativity in sales and marketing strategies sets him apart in the automotive industry. Equipped with actionable strategies and a focus on creating an exceptional customer experience, this episode is filled with valuable takeaways!   Key Takeaways Anthony Castillo has innovatively used artificial intelligence within his dealership to enhance communication with clients and improve sales processes. The "Owner's Club" concept developed by Anthony is a customer appreciation program designed to increase loyalty and backend profit. Cross-promotional marketing with local businesses can significantly enhance an automotive professional's value proposition to clients. Anthony demonstrated the power of social media and video content in showcasing the unique benefits provided to his car buyers. Sales is about the transference of energy; providing a superior value proposition can differentiate one's services from competitors and influence customer decisions.     About Anthony Castillo Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a better life for his family, and that still drives him to this day.   Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!     Building a Car Sales Empire: Lessons from a Veteran's Journey Navigating through the intricately competitive world of car salesmanship, innovative tactics and thoughtful customer engagement strategies have proven to be key differentiators for success. A candid conversation between industry veterans Anthony Castillo and Sean V. Bradley reveals the inside scoop on what it takes to level up in automotive sales. Key Takeaways: Embrace continuous learning and training to stay ahead in the automotive industry. Leveraging artificial intelligence and creating a unique value proposition can differentiate you from competitors. Personalization and community building are powerful tools for creating customer loyalty and driving referrals.   Elevating Customer Experience with AI and an Owner's Club In a digital era where personalization is paramount, Castillo's use of artificial intelligence (AI) to mimic his conversational style demonstrates an innovative approach to customer relationship management. By implementing AI-driven communication, Castillo ensures consistent, personalized follow-ups, making every client feel valued. "I've been actually doing a lot of training after coming back from is 20 g, because, you know, after everybody said, once you stop learning, you start dying," says Anthony Castillo. His dedication to learning pays off in his adept use of technology to enhance the customer experience. Moreover, the cultivation of an exclusive 'Owners Club' sets a high bar in terms of customer loyalty programs. Castillo curates an experience that doesn't end with a car sale but extends into a full-fledged community with tangible benefits, driving customer satisfaction and repeat business. "The owner's club… I want them to remember me, you know? And I want them to be able to talk about me after they leave the dealership, because I'll always have, like, follow-up," Castillo emphasizes. This approach not only fosters loyalty but also encourages word-of-mouth referrals, drastically expanding his client base.   The Art of Synergy in Sales: Strategies for a Thriving Career In his dialog with Castillo, Sean V. Bradley stresses the importance of creating a robust value proposition and energetic transference. It's crucial for a salesperson to not only articulate their value but also to ensure that customers and peer businesses are amplifying that message. Sean posits, "Sales is about transference of energy…You've got to have that momentum, and it can't just come from you." He advocates for a sales approach that manifests as a visible, communal chorus of satisfaction and endorsement, magnifying Castillo's personal brand and market presence. Collaboration with Local Businesses A pivotal insight from their chat is the potential for local business partnerships. By aligning with neighborhood establishments, Castillo can offer his customers a range of enticing benefits, from discounts at restaurants to free trials at gyms, all under the umbrella of the Owner's Club. "You could even do a live IG, live Facebook, live at, let's just call it Mama's meatballs and pizzeria," suggests Bradley. This tactic not only brings unique perks to customers but also generates free exposure for local businesses, creating a robust network of mutually beneficial relationships. Empowering Customers with Referral Programs Another theme is the strategic use of referral programs. By placing referral cards within the Owners Club's packages, Castillo could dramatically increase their distribution, creating a ripple effect of potential sales leads. "Every time I get one of these cards back, we will make one of your car payments up to $400," Bradley explains, highlighting how such an offer can incentivize customers to become active advocates for Castillo's services.   The Path to Success Is Paved with Value and Visibility To surmount the humdrum of traditional salesmanship, Castillo's approach of combining AI sophistication with an immersive customer experience exemplifies the innovation required to excel in today's automotive landscape. When backed by strategic visibility and community integration, this experience doesn't just satisfy customers but transforms them into loyal patrons and eager brand ambassadors. Considering Bradley's advice, Castillo stands at a threshold of exponential growth. By crafting a visible, value-laden narrative and entrenching his practice within the communal fabric, he nurtures a business model that promises sustainability and success. Ultimately, Castillo and Bradley's conversation paints a picture of a future where the car salesman isn't just a vendor but a pivotal community figure, creating a web of reciprocal benefits for customers and local businesses alike. This vision outlines the evolution of car salesmanship from mere transaction to comprehensive, community-centric experience, proving that innovation and resilience remain the driving forces behind enduring success.

In this thought-provoking episode of the Millionaire Car Salesman podcast, Sean V. Bradley, President of Dealer Synergy, engages in a compelling conversation with Ken Hill from 700 Credit—a platform integral to the financing function at automotive dealerships. The talk delves deep into the nuances of car sales, credit reports, and the evolution of customer financing, especially within the subprime market. Ken opens up about his extensive background in credit, setting the stage for a rich discussion on the importance of understanding a customer's financing situation early in the sales process. They dissect the traditional pitfalls of special finance, emphasizing empathy and addressing the stigmatization often associated with bad credit customers. The dialogue gravitates toward the game-changing potential of soft credit pulls, which do not affect a customer's credit score—paving the way for a smoother sales experience and establishing better-informed customer relationships. Don't miss this informative conversation with Ken Hill, where he shares his personal experience with credit challenges and emphasizes the need for empathy in the industry. Gain valuable insights into the benefits of soft credit pulls and how they can alleviate consumer concerns about impacting their credit score. Learn how to implement soft credit pull technology in your dealership and maximize its potential for better customer relationships and sales success.   Key Takeaways Soft credit pulls do not negatively impact the consumer's credit score and offer a competitive edge by ensuring accurate payment quotes and lender alignment. Special finance customers require empathetic handling and a focus on approval first, rather than vehicle selection, to ensure a smoother sales process. Dealerships should not shy away from adopting soft pull technology due to perceived costs, as it aids in effective conversation and reduces friction in the finance office. Utilization of AI in chat interfaces can significantly enhance the quantity and quality of pre-qualified leads received by a dealership. Including soft pull capabilities in the dealership's digital retailing experience can drastically improve both customer satisfaction and the efficiency of the sales process.   About Ken Hill With nearly 30 years in the credit industry, Ken Hill brings a wealth of experience and expertise. He began his career when credit checks were required for purchasing cell phones and transitioned into the automotive sector about 20 years ago. This shift allowed him to specialize and develop products tailored to the unique needs of the automotive industry, particularly focusing on compliant solutions. At 700Credit, Ken manages the business development, sales, and support teams. He is backed by an exceptional team with extensive automotive and industry experience, collectively exceeding 100 years. Ken's leadership and dedication to the industry continue to drive innovation and excellence at 700Credit. He remains passionate and excited about the future, continually striving to enhance and refine credit solutions in the automotive world.   About 700Credit 700Credit is the automotive industry's leading provider of credit reports, compliance solutions, soft pull products, identity & fraud verification, synthetic fraud detection and driver's license/facial recognition authentication platforms. 700Credit has over 21,000 dealers today in Automotive, RV, Power Sports and Marine. 700Credit is the integration leader with over 200 software partners with direct integrations for easier dealer access. For more information about 700Credit, visit www.700credit.com.   Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!     Navigating the Intricacies of Car Finance: Insights from Industry Experts The automotive industry is often perceived as a constant battle between dealers and consumers over car financing. However, experts from the industry bring to light several critical practices and strategies that can benefit both parties. Through an insightful conversation with Ken Hill, the managing director of 700 Credit, we uncover the nuanced dynamics of car financing. This discussion touches upon the significance of credit reports, the advantage of soft credit pulls, and the transformative potential of digital retailing.   Key Takeaways Soft Credit Pulls: Dealers can leverage soft credit pull technology to accurately assess a buyer's credit without impacting their score, enhancing customer experience and dealership efficiency. Special Finance Opportunities: Understanding and catering to customers with bad credit or unique financial situations can open up a significant market for dealers while providing valuable service to those customers. Digital Retail Revolution: The integration of soft pull technology in digital retailing platforms, like Toyota's Smartpath, simplifies the car buying process, bringing transparency and convenience to consumers.   The Game-Changing Value of Soft Credit Pulls Understanding Soft vs. Hard Credit Pulls In the automotive finance realm, soft credit pulls have emerged as a powerful tool that revolutionizes how dealers engage with potential buyers. Unlike hard credit pulls, which can negatively impact an individual's credit score, soft pulls provide a detailed credit report without any adverse effects. "We have a soft pull tool that I can send you, a link you can complete, and basically we'll do a soft inquiry on your credit file. It doesn't impact your score." says Ken Hill, illustrating the convenience and safety for the customer. Soft credit pulls allow sales representatives and potential customers to initiate meaningful conversations around financing options, knowing exactly where they stand credit-wise. This openness and clarity can significantly reduce the 'payment friction' commonly encountered in the latter stages of a vehicle purchase.   Integrating Soft Pulls Into the Sales Process One of the most significant benefits of these soft pulls is their fluid integration into a dealership's sales process. For instance, incorporating a soft pull call-to-action on the dealer's website or digital retailing tools, such as Toyota's Smartpath, can greatly improve the accuracy of loan pre-qualification. Ken highlights, "…soft pulls should be utilized so that you can have better conversations with consumers and provide them more accurate payment quotes at the top of the funnel rather than waiting until the finance office." By enabling soft pulls at strategic points, whether it's through a dealership website, digital retailing software, or even QR codes in the showroom, the dealer can foster transparency from the get-go and pave the way for smoother sales transactions.   The Untapped Potential of Special Finance Addressing the Stigma and Opportunity An essential part of the transcript revolves around the misconception dealerships may have about customers with bad credit. Special finance opportunities, which cater to buyers with poor or no credit history, demand a nuanced approach that goes beyond the stigma. "Do you agree that it shouldn't just be perceived for people that are crackheads, that don't pay their bills and, like, the streets?" asks the interviewer, highlighting the need for empathy and deeper understanding. Special finance is not only about giving a second chance to individuals facing financial hardship but also about tapping into a significant market segment. According to Hill's experience, dealerships focusing on special finance can be exceptionally successful. He shares a personal anecdote of financial struggle to illustrate that bad credit does not necessarily equate to irresponsibility but can be a result of unforeseen circumstances.   Best Practices for Special Finance For dealerships aiming to capitalize on special finance, it's crucial to work closely with soft pull tools and align with the right lending programs based on the consumer's precise financial standing. As Ken elaborates, "…there's nothing worse than a sales experience and thinking you're going to pay one and coming away or not getting the car because you couldn't get that payment right." Therefore, integrating special finance strategies into the dealership's process can not only benefit the customer but can also lead to a higher rate of sales conversions and customer loyalty.   The Digital Retail Transformation Implementing Digital Retail with Soft Pulls With technology advancing leaps and bounds, digital retailing is reshaping the automotive sales landscape. Smartpath by Toyota, for example, seamlessly incorporates soft pulls into the car-buying process. Ken discusses the importance of dealers properly implementing soft pulls within digital retail platforms: "…my opinion, there's some good digital retailing tools out there, but there's a lot that don't take advantage and force more of their consumers to initiate that soft pull within the tool." A successful digital retailing strategy aligns consumer experience online and in-store, ensuring that the transition is smooth and continuity is maintained. This not only elevates customer satisfaction but also streamlines the sales process for the dealership.   The Future of Digital Retailing The broader implications of integrating soft pull technology in digital retailing suggest a future where the need for in-person negotiation is significantly reduced. As AI technologies evolve, they could potentially use extensive credit-related data to create highly personalized financing options for customers. This tech-forward approach continues to cement digital retailing as a predominant force that could eventually allow most of the car purchasing decisions to be made from the comfort of a buyer's home. The insights gleaned from Ken Hill's expertise confirm that there is an ongoing shift in automotive sales strategies, with a strong focus on customer-centric technologies and practices. This shift not only responds to the changing landscape of consumer expectations but also emphasizes the importance of transparency and trust in the traditionally opaque world of car financing. By harnessing soft credit pulls, empathizing with customers across the credit spectrum, and embracing the digital retail revolution, dealerships can armed themselves for a future where every sale begins with a nuanced understanding of the customer's needs and financial reality.  

In this highly anticipated episode of The Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP sits down with Paul J Daly, the visionary creator behind the Automotive State of the Union Conference! Together, they dive deep into the upcoming conference and its profound significance for industry professionals. Join Sean and Paul as they unveil the targeted audience for the conference, ranging from seasoned Dealers to GMs, Sales Managers, and Marketing Directors. Delving into the latest trends and innovations, they shed light on the potential benefits of mobile service for modern dealerships, offering invaluable insights for staying ahead of the curve! Throughout the discussion, Sean and Paul underscore the importance of continuous education and strategic networking in the automotive realm. With a focus on fostering collaboration and knowledge exchange, they reveal the conference's unparalleled value in driving professional growth and success! Featuring a lineup of top-notch speakers and thought leaders, such as: Brian Benstock, Will Guidara - National Bestseller UNREASONABLE HOSPITALITY, and many more!  The Automotive State of the Union (ASOTU) Conference promises to be an immersive and transformative experience for all attendees. Tune in to this episode and discover how you can leverage this exceptional opportunity to elevate your career and thrive in today's dynamic automotive landscape.   Key Takeaways Sean V. Bradley highlights the significance of martial arts in his life and parallels it to the strategic nature of automotive sales and training Mobile service is discussed as a pioneering strategy, stressing the importance of bringing dealership-level service to the customer's location The value of investing in personal and professional growth through industry-specific conferences and networking is championed The importance of understanding and leveraging the connection between sales and service departments in a dealership is articulated   About Paul J Daly Paul J. Daly is a dynamic entrepreneur renowned for his transformative impact on the automotive industry. With a rich history of pioneering ventures, Daly continues to make waves with his latest endeavor, the Automotive State of the Union conference. As the visionary force behind this influential event, Daly brings together industry leaders and professionals to exchange invaluable insights and strategies, shaping the future of auto retail. Daly's journey to prominence began with a passion for innovative marketing and data-driven approaches. Through his innovative vision and strategic acumen, he has earned widespread recognition as a trailblazer in the automotive sector. With an unwavering commitment to pushing boundaries and challenging norms, Daly has cemented his reputation as a respected authority in the field. Driven by a relentless pursuit of excellence, Daly's leadership has propelled him to the forefront of the industry, inspiring countless individuals and organizations to embrace innovation and embrace change. As a thought leader, speaker, and influencer, Daly continues to shape the trajectory of automotive retail, leaving an indelible mark on the industry landscape.   Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!   Harnessing Innovation in Car Sales: Lessons from the Millionaire Car Salesman Podcast Discover key insights from industry experts on the Millionaire Car Salesman Podcast, delving into innovative strategies in the rapidly evolving automotive industry. With Sean V. Bradley and Paul J. Daly at the helm, uncover the transformational trends reshaping the way cars are sold and serviced. Key Takeaways: Mobile Service Innovation: Exploring the rising trend of mobile automotive services and the significant impact it has on dealership growth and customer convenience. Investment in Self-Education: Emphasizing the importance of personal development and continuous learning for automotive professionals. The Power of Networking: The value of building relationships within the industry, demonstrated by the speakers' collaboration and support for each other's events. Mobile Service as a Dealership Game-Changer The podcast illuminates the revolutionary concept of mobile services in the automotive industry, where convenience is king. Sean V. Bradley and Paul J. Daly discuss how dealerships can diversify their offerings and cater to the evolving demands of customers by providing services directly at their location. "It introduces a ton of complexity," Daly cautions, yet the payoff in undeniably worth it. As Paul J. Daly stated, "Imagine you get a technician who can actually talk to people. That dude could be writing work right in our rows and buying cars." The Customer Experience Reimagined Mobile services aren't just a logistical move; they're part of a broader shift towards customer-centric experiences. As Sean V. Bradley notes, "People don't want to go to the dealership, sit in a service department." By bringing the service to the customer, dealerships are not only elevating convenience but also increasing their visibility and branding opportunities — a strategy that could potentially "conquest a lot of service business." The Untapped Marketing Potential Discussing mobile service, Daly highlights how vehicles, when wrapped with dealership branding, serve as moving billboards, making every job site a potential advertising opportunity. This street-level marketing strategy capitalizes on the dealership's local presence and can attract new customers simply through visibility. The Imperative of Personal Development The dialog delves into the necessity of investing in personal growth, painting a vivid picture of the intense preparation that industry leaders undergo. Sean V. Bradley shares his personal journey of self-investment, from learning web design and SEO to mastering public speaking — efforts that enriched his professional repertoire. The Multiplication of Skills Bradley's discussion points to the significance of acquiring a diverse set of skills, which enhances one's ability to adapt to various industry needs. He reflects on how such a multidisciplinary approach allowed him to excel in sales, demonstrating the value of continuous learning. Investing in Your Future The speakers concur on the importance of investing time and resources into one's own education. As Bradley astutely puts it, "Stop dragging your feet or dragging your knuckles." Investing in knowledge and skill set can only propel a professional forward, and industry-specific events and training play pivotal roles in this pursuit. Networking as Industry Currency In the exchange, the power of networking and building relationships unfolds as a central theme. Sean V. Bradley and Paul J. Daly showcase this through their mutual support and discussion of the upcoming automotive State of the Union conference (Sotokon). Building Meaningful Connections Good relationships with industry peers are likened to business currency. Speakers emphasize the mutual benefit when professionals share insights and experiences. Daly assigns great value to creating "one to three new contacts in your phone" at industry events, recognizing the potential to unlock opportunities worth "hundreds of thousands of dollars." Collaboration Over Competition From the podcast's camaraderie, it's clear that fostering a supportive industry environment trumps competitive instincts. This approach is beneficial for all involved and promotes a culture of growth and shared success.  

and Sean V. Bradley, President of Dealer Synergy, delve into the riveting journey of Glenn Lundy. They uncover the strategic maneuvers and philosophies behind Lundy's record-setting success in growing a Chevy dealership by 800%. The conversation unfolds insights into intentional leadership, team motivation, and innovative dealership management that cuts across traditional boundaries. Glenn Lundy imparts his unique perspective on effective dealership growth strategies, emphasizing the importance of daily motivational routines, organizational culture shifts, and scalable processes. His enlightening discussion with Sean V. Bradley goes beyond surface-level tactics, digging into the mindset transformations required for massive dealership success. Each recount of the journey brings out the crisp details of the methods that can turn any average dealership around to face a trajectory of exponential growth.  

In this captivating episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley teams up with industry and branding expert, Tianna Mick aka T Got Your Keys, with special guest Isabella Tutt joining from the UK! Listen in to be treated to a cross-continental exploration of sales strategies and best practices! The discussion delves into the comparative analysis of automotive sales techniques and methodologies employed in the US and UK markets, highlighting both similarities and differences. Drawing from their extensive experience, the guests share insider insights into the nuances of car sales, from lead generation and customer engagement to negotiation tactics and closing strategies! Cultural factors that shape consumer behavior and preferences in each market are explored, offering valuable perspectives for sales professionals seeking to connect with diverse clientele. Listeners are treated to a wealth of effective sales strategies and techniques proven to drive success in both the US and UK automotive industries, with practical tips for implementation! The episode underscores the value of international collaboration and knowledge sharing among sales professionals, highlighting the benefits of learning from different perspectives and approaches! The show host and guests engage in a dynamic Q&A session, addressing listener questions and providing personalized advice on overcoming sales challenges and maximizing opportunities in the global marketplace. Whether you're a seasoned sales veteran or a newcomer to the automotive industry, this episode offers invaluable insights and actionable advice for excelling in today's competitive sales landscape, regardless of geographical boundaries. Tune in to gain a deeper understanding of automotive sales across continents and unlock the secrets to sales success on a global scale!