Podcast appearances and mentions of Henry Ford

The automotive industry has come a long way from three-piece suits and mechanical production lines. Twenty-five years ago, manufacturers weren't thinking about EVs, tool changers, or the complexity we see today. Those who weathered 2008 will tell you: when the next downturn comes, it won't be your sales pitch that saves you, it'll be whether you were a true partner to your customers.This episode was recorded Oktoberfest-style at RAM Solutions, featuring eight industry leaders discussing what's transforming automotive manufacturing. Mitch Yencha and Scott Hunter share timeless lessons from surviving 2008, while Tanner Boyko and Jim Marlowe highlight the insane amount of innovation happening right now, from the safest cars in history to new EV players entering the space.Paul Otto and Andy Johnson reveal how AI is finally unlocking value from terabytes of welding data generated daily, while John Macdonald and Markus Weckbach from STÄUBLI explain why you need proactive planning with Plans B and C ready. They also cover why technologies like AMRs, AGVs, and gigacasting have finally crossed the adoption threshold.In this episode, find out:How team culture and customer empathy helped manufacturers survive 2008Why automotive has been having the supply chain conversation since Henry Ford's assembly line daysHow AI is analyzing terabytes of welding data daily to optimize qualityWhy cobots, camera programming, and automated forklifts are creating new job opportunitiesWhat gigacasting is and how it's eliminating spot welding by casting car bodies in 3-5 componentsWhy trade roles like maintenance and electricians are seeing a resurgenceThe proactive vs. reactive approach needed when running hundreds of jobs per hourHow RAM Solutions trains hands-on with STÄUBLI equipment to fully support customersEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“You have unbelievable technology coming into the automotive industry. It might be perceived as stagnant but that's just not true. There's a wide range of opportunities for anybody with any type of background to participate in this space.” – Scott Hunter“We talk about AI, but you still have to know the basics and know how to work with your hands. You need to know how to weld or operate a robot. You need to know the core foundation principles before you can take the next step.” – Paul Otto“We've always had a ton of automative data but the next step has been how to get it into a format so data scientists can use it and draw conclusions from it. Now the number crunchers can use AI tools to drive decision making on the manufacturing's floor.” – Andy JohnsonLinks & mentions:RAM Solutions, LLC, providing specialized automation solutions and 24/7 technical support across North America, with expertise in robotic tool changers, collision sensors, pneumatic systems, and overhead lifting equipment.STÄUBLI, a global mechatronic solution provider delivering robotics, electrical connectors, fluid connectors, and textile solutions across nearly every industry with long-term support in 28 countries.G.E Schmidt, a global leader in resistance welding solutions providing complete spot, seam, and projection welding systems with proprietary technologies for automotive and industrial manufacturers across the U.S., U.K., and...

This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas. What's the first line item to feel the squeeze? Training and development. It is often incorrectly labeled a 'want' and not a 'need.' We hear leaders say, "It can wait until next quarter," or, "Once we stabilize revenue, we'll invest in the team."  This short-sighted thinking doesn't save money. Instead, it's costing organizations a significant, quantifiable amount of revenue and talent. When professional development is treated like a luxury, we undermine the foundational ability of our teams to perform consistently at a high level. Training is the Foundational Requirement for Peak Performance Sales leaders should consider peak performance in any high-stakes environment. In the military, or in elite professional sports, ongoing training is not a choice—it is a non-negotiable, daily priority.  So why is it that, in Sales, we view continuous development as optional or too expensive? The simple truth is that lack of training is the most expensive mistake you can make. Think about the rate of technological change. Most of us have upgraded our cell phones in the last three to five years because the old ones simply couldn't keep up.  The same principle applies to your sales team's skill set. If your representatives are still relying on techniques learned 5, 10, or 15 years ago, then they are operating at a competitive disadvantage. They will be outmaneuvered and outperformed by competitors who are strategically investing in modern sales frameworks every time. Henry Ford's famous quote still holds true: "The only thing worse than training employees and losing them is to not train them and keep them." If you believe training is expensive, you must take a moment to calculate the monumental loss of reps consistently missing their quotas. The True Cost of Inconsistency and Turnover Look at the numbers. Assume three of your representatives are consistently missing quota by just 20%. That deficit is lost revenue—but it also represents wasted leads, missed opportunities, and the corrosive ripple effect of deals that never even make it into your pipeline. The amount of potential revenue lost due to underperformance is often far greater than the entire annual budget you would allocate to comprehensive sales training. Action Plan for Sales Leaders & Managers To reverse this loss, you must treat coaching as a continuous operational requirement, not a perk. Calculate the 'Cost of Inaction' to Justify Budget: Reframe thinking of training as an expense and start focusing on the cost of the status quo. Calculate the annualized revenue loss from your bottom 20% of underperforming reps (e.g., missed quota * average deal size). Use that concrete number to justify and secure a budget for development, proving that not training is your biggest liability. Implement a Continuous Coaching Framework: Don't rely on annual training events. Transform your managers into daily coaches by mandating 30 minutes of structured, one-on-one coaching per week focused on skill development. This reinforcement is what locks in new behaviors and prevents the initial energy gained in training from fading. The Hidden Expense of Disengagement Talent turnover is another critical cost of lack of training that is often overlooked. A representative who feels unsupported, or who consistently misses quota because they don't have the necessary tools and coaching, is highly likely to seek opportunities elsewhere.  The cost of recruiting, onboarding, and ramping a replacement—which includes the loss of established customer relationships and the disruption to team morale—significantly outweighs the expense of proactive investment. How to Take a Struggling Rep From Liability to Asset

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including the SAINT model, that help you move from basic analysis to crucial, actionable decisions. You will gain strategies for anticipating executive questions and delivering a clear, consistent narrative throughout your entire report. You will explore innovative ways to use artificial intelligence as a thought partner to refine your analysis and structure perfect reports. Stop wasting time and start creating reports that generate real business results. Watch now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-create-effective-reporting.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, it’s almost redundant at this point to say it’s reporting season, but as we hit quarterly ends, yearly ends, things like that, people become reflective and say, “Hey, let’s do some reports.” One of the problems that we see the most with reporting—and I was guilty of this for the majority of my career, particularly the first half—is when you’re not confident about your reporting skills, what do you do? You back the truck up and you pour data all over somebody’s desk and you hope that it overwhelms them so that they don’t ask you any questions, which is the worst possible way to do reporting. So, Katie, as a senior executive, as a leader, when someone delivers reporting to you, what do you get and what do you want to get? Katie Robbert – 00:51 Well, I would start to say reports, like the ones that you were generating, hate to see me coming. Because guess what I do, Chris, I ask a bazillion questions, starting with so what? And I think that’s really the key. As the CEO of Trust Insights, I need a report that tells me exactly what the insights and actions are so that I can do those things. And that is a user story. A user story is a simple three-part sentence: As a Persona, I want so that. If someone is giving me a report and they haven’t asked me for a user story, that’s probably step one. So, Chris, if I say, “All right, if you can pull the monthly metrics, Chris, and put it into a report, I would appreciate it.” Katie Robbert – 01:47 If I haven’t given you a user story, you need to ask me what it is, because that’s the “so what?” Why are we doing this in the first place? We have no shortage of data points. We have no shortage of information about what happened, maybe even why it happened. And that’s a problem because it doesn’t tell a story. What happens is, if you just give me all of that data back, I don’t know what to do with it. And that’s on me, and that’s on you. And so, together, one of us needs to make sure there is a user story. Ideally, I would be providing it, but if I don’t provide it, your first step is to ask for it. That is Step zero. What is the user story? Why am I pulling this report in the first place? Katie Robbert – 02:33 What is it that you, the stakeholder, expect to get out of this report? What is it you need to do with this information? That is Step zero, before you even start looking at data. Christopher S. Penn – 02:44 I love user stories, and I love them, A, for the simplicity, but B, because of that warm and comforting feeling of having covered your ass. Because if I ask you for a user story and you give me one, I build a report for that. Then you come back and say, “But this is this.” Katie Robbert – 03:03 This. Christopher S. Penn – 03:03 I’m like, “You signed off on the user. You gave me the user story, you signed off on the user story. And what you’re asking for is not in the user story.” So I think we need to recalibrate and have you give me maybe some new user stories so you can get what you want. I’m not going to tell you to go F off—not my face. But I’m also going to push back and say, “This wasn’t in the user story.” Because the reason I love user stories is because they’re the simplest but most effective form of requirements gathering. Katie Robbert – 03:36 I would agree with that. When I was a product manager, user stories saved my sanity because my job was to get all of my stakeholders aligned on a single idea. And I’ve told this before, I’d literally go to their office and camp out and get a physical signature on a piece of paper saying, “Yes, this is exactly what you’re agreeing to.” Then, when we would sit in the meeting and the development team or the design team would present the thing, the second somebody would be like, “Well, wait,” I would just hold up the piece of paper and point to their signature. It’s such an effective way to get things done. Katie Robbert – 04:23 Because what happens if you don’t have a user story to start, or any kind of requirements to start, when you’re doing reporting is exactly what you’re talking about. You end up with spreadsheets of data that doesn’t really mean anything. You end up with 60-slide PowerPoint reports with all of these visuals, and every single slide has at least four or five charts on it and some kind of a label. But there’s no story. There’s no, “Why am I looking at this?” When I think about reporting, the very first thing I want to see is—and I would say even go ahead and do this, this is sort of the pro tip— Katie Robbert – 05:00 Whatever the user story was that I gave you, put that right at the top of the report so that when I look at it, I go, “Oh, that’s what I was looking for. Great.” Because chances are, the second you walk away, I’ve already forgotten the conversation—not because it’s not important, but because a million other things have crept up. Now, when you come back to me and say, “This is what I’m delivering,” this is what I need to be reminded of. A lot of stakeholders, people in general, we’re all forgetful. Over-communicate what it is that we’re doing here in the first place. And no one’s going to be mad at that. It’s like, “Oh, now I don’t have to ask questions.” The second thing I look for is sort of that big “So what?” Katie Robbert – 05:45 We call it an executive summary. You can call it the big takeaway, whatever it is. At the very top of the report, I personally look for, “What is the big thing I need to know?” Is everything great? That’s all I need to know. Is everything terrible? I definitely need to know that. Do I need to take six big actions? Great, let me know that. Or, it’s all business as usual. Just give me the 30-second, “Here are the three bullet points that you need to know.” If you have no other time to read this report, that should be the summary at the top. I am going to, even if it’s not right then, dig into the rest of the report. But I may only in that moment be able to look at the summary. Katie Robbert – 06:33 When I see these big slide decks that people present to their executive team or to their board or to whoever they report to, it’s such a missed opportunity to not have the key takeaways right there up front. If you’re asking someone to scroll, scroll, get through it—it’s all the way at the end—they’re not going to do it, and they’re going to start picking apart everything. Even if you’ve done the work to say, “But I already summarized all of that,” it’s not right there in front of them. Do yourself a favor. Whatever it is the person you’re presenting this to needs to know, put it right in front of their face immediately. Christopher S. Penn – 07:13 Back in the day, we came up with a framework called the SAINT framework, which stands for Summary, Analysis, Insights, Next Steps, Timeline. Where I’ve seen that go wrong is people try to do too much in the summary. From Analysis, Insights, Next Steps, and Timelines, there should be one to three bullets from each that become the summary. Katie Robbert – 07:34 And that’s it? Christopher S. Penn – 07:35 Yeah, that’s it. In terms of percentages, what we generally recommend to people is that Analysis should be 10% to 15% of the report. What happened? Data Insights should be 10% to 15% of the report. Why did those things happen? We did this, and this is what happened. Or this external factor occurred, and this has happened. The remaining 50% to 60% of the report should be equally split between Next Steps—what are you going to do about it?—and Timeline—when are you going to do it? Those next steps and timeline become the decisions that you need the stakeholder to make and when they need to do it so that you get done what you need to get done. Christopher S. Penn – 08:23 That’s the part we call the three “What’s”: What happened? So what? Now what? As you progress through any measurement framework, any reporting framework, the more time you spend on “Now what,” the better a stakeholder is likely to like the report. You should absolutely, if the stakeholder wants it, provide the appendix of the data itself if they want to pour through it. But at the highest level, it should be, “Hey Katie, our website traffic was down 15% last month. The reason for it was because it was a shorter month, a lot of holidays. What we need to do is we need to spin up a small paid campaign, $500 for the next month, to boost traffic back to our key pages. I need a decision from you by October 31st. Go, no go.” Christopher S. Penn – 09:18 And that would be the short summary because that fulfills your user story of, “As a CEO, I need to know what’s going on in marketing so that I can forecast and plan for the future.” Katie Robbert – 09:31 Yep. I would say the other thing that people get wrong is trying to do too much in one report. We talk about this when we talk about dashboard development or any kind of storytelling with data. If I give you three user stories, for example, what I don’t want to see is you trying to cram everything into one report to fulfill every single user story. That’s confusing. There is nothing wrong with—because you already have all the data anyway—just giving me three different stories that fulfill the question that I’m asking. You might be like, “Well, I’m only supposed to do one monthly report. Now you’re asking me to do three monthly reports.” No, I’m not. I’m asking you to take a look at the data and answer each individual question, which you should be doing anyway. Katie Robbert – 10:29 This is the thing that drives me nuts: the lack of consistency from top to bottom. If you think of where a report starts and where it ends, I’m the person who looks at the ending and goes back through and says, “Was there a consistent thread? Am I still looking at the same information at the end that I started with at the beginning?” If you’re telling me actions about my email marketing, but you started with data about my web traffic, my eyebrows are up and I’m like, “I don’t get how we got from A to B.” That’s a big thing that I personally look for—that consistent thread throughout the entire report. If you’re giving me data on web traffic, I then expect the next steps to be about web traffic, not about a different channel. Katie Robbert – 11:20 If you have things you need to tell me about the email marketing data, start with that, because I’m going to be looking for, “Why are we talking about email marketing when our social media was where you started?” That drives me nuts to no end because then it actually puts more work on me and you: “Okay, let’s backtrack, let’s do this over again. Let’s figure out the big thing.” What I was always taught as the person executing the reports is: anticipate the questions, get to know your stakeholder. Anyone who works for me knows me, they know I’m going to ask a million questions. So one of the expectations I have of someone doing a task that I’ve delegated is know that I’m going to ask a million questions about it. Katie Robbert – 12:21 I really want you to examine and think through, “What questions would Katie ask? How do I get her off my back? How do I get her to stop being a pain in the butt and ask me a million questions?” And you’re laughing, Chris, but it’s an effective way to think through a full, well-rounded approach to any kind of a deliverable. This is what we talk about when we talk about gathering business requirements. Have you thought of what happens if we don’t do it? Have you thought of the risks? Having that full set of requirements and questions answered saves you so much time in the execution. It’s very much the same thing. Katie Robbert – 13:01 If I’m delivering something to you, Chris, the way that I’m thinking about it is, “What’s the first question Chris is going to ask me about this? Okay, can I answer that? Great. What’s the second question Chris is going to ask me about this?” And I keep going until I’m out of questions. It occurs to me that you can use generative AI to do this exercise. One of the things, Chris, that you teach in prompt engineering is the magic trick is to have the system ask you one question at a time until it has everything it needs. If you have the time and the luxury to build a synthetic version of your stakeholder, you can do that same thing. Katie Robbert – 13:48 Put together your report, give it the user story, and say, “Ask me one question at a time until there are no questions left to ask.” Christopher S. Penn – 13:57 Exactly. And if you want a scratch way to do that, one of the fastest ways is for you to take past emails or past conference call or Zoom meeting transcripts or your stakeholder’s LinkedIn profile, put that all into a single system—a GPT, a GEM, a Claude project, whatever you want to do—and say, “Behave as the stakeholder, understand what’s important to them, and then ask me one question at a time about my report until there are no questions left.” It’s super valuable, very easy way to do it. I want to go back to the thing about dashboarding and reporting because I wanted to show this. For those who are just listening, this is the cockpit of the Airbus A220, which is a popular aircraft. Christopher S. Penn – 14:42 One of the things you’ll notice: at first it looks very overwhelming, but one of the things you’ll notice is that every screen here serves one function. The altitude and course screen on the far left serves just to tell the pilot where they’re going and where the plane is right now. The navigation screen shows you where the plane is and what’s nearby. Even the controls—when you look at the controls, every lever is a different shape so that you can feel what lever your hand is on. A lot of thought has gone into this to put only the essential things that a pilot needs to get their job done. There is nothing extraneous, there is nothing wasted. Christopher S. Penn – 15:30 Because any amount of waste, any amount of confusion in a very high-stakes situation, can literally result in everyone dying. From this, we could take lessons for our reporting to say, “Does this report serve a single user story and does it do that well? Is it focused on that?” Going back to what you’re saying earlier, if there are multiple user stories, there should be multiple reports, because you can’t make everything be everything to everyone. You could not put every function on this plane in one screen. You will die! You’ll fly straight into a mountain because you’re like, “Where’s my position? What’s my GPS? Where’s the nearby? Holy crap.” By the time you figure out what’s on the screen, you’ve run into a mountain. Christopher S. Penn – 16:13 That design lesson—it really is information architecture—and design is the heart and soul of good reporting. Now, here’s the question: Why don’t we teach that? Katie Robbert – 16:27 Well, you and I teach that, but. Christopher S. Penn – 16:29 Well, yes, Trust Insights. I mean, for people who are, when you look at, for example, courses taught in business school, things we’ve both been through, that we’ve both enjoyed the lovely experience of going through a business program, a master’s degree. Katie Robbert – 16:44 Program, our own projects, all the good stuff. Christopher S. Penn – 16:47 Yeah, none of that was ever taught. Katie Robbert – 16:49 I’m speculating, but honestly, what I was about to speculate is contradictory, so that’s not helpful. No, because I was going to say, because it’s taught from the perspective of the user, the person executing it, but that would argue that, okay, that’s what they should be teaching is how to put together that kind of reporting. I actually don’t remember any kind of course or any kind of discussion about putting together some kind of data storytelling, because that’s really what we’re talking about—telling a story with the data. In business school, you get a lot of, “Here are 12 case studies about global companies and why they either succeeded or failed.” But there’s nothing about the day-to-day in terms of how they actually got to where they are. Katie Robbert – 17:54 It’s, “Henry Ford was this guy who made decisions,” or “Here’s how Wells Fargo,” or “Here’s how an international clothing company, Zara, made all their money.” That’s all really helpful to know from a big picture standpoint. I feel like a lot of what’s taught in business school is big picture unless you take stats. But stats also doesn’t teach you how to do data storytelling; it just teaches you how to analyze the data. So I actually think that it’s just a big missing component because we don’t really think about it. We think that, “Oh, it’s just a marketing function.” And even in marketing classes, you don’t really get to the data storytelling part. You get to more case studies on Facebook or “Here’s how to set up something in Google Ads.” Katie Robbert – 18:46 But then it doesn’t really tell you what to do with the data afterwards. So it’s a huge missed opportunity. I think it’s just not taught in general. I could be mistaken. It’s been a hot second since I was in business school, but my assumption is that it’s not seen as an essential part of the degree. And yet, when you get into the real world, if you can’t tell a story with the data, then you’re at a disadvantage. If you’re asking me personally as a CEO, I am open to thoughts, I’m open to ideas, I’m open to opinions. I am not open to you winging it. I’m not open to vibes. I’m not open to, “Let me just experiment in a production environment.” I’m not open to any of that. Katie Robbert – 19:36 I am open to something where you’ve done the research and you said, “I had this thought, here’s the data that backs it up, and here’s the plan moving forward.” You can use the SAINT framework for a proposal for a new idea. You can use a SAINT framework for a business plan or a business case to say, “I think we should do something different.” I’m always going to look for the data that supports your opinions. Christopher S. Penn – 20:05 Reporting is kind of a horizontal function in that it spans every department. Finance has to do reporting, and sometimes they have regulatory reasons that reporting must be in this format to be compliant with the law. HR, sales, operations—everybody has reporting. I think it’s one of those cases, like the tragedy of the commons. I don’t know if that’s the right analogy or not, but because everybody has to do it, nobody teaches it. Everybody assumes, “Oh well, that’s somebody else’s job to do that.” As a result, you end up with hot salad when it comes to the quality of reports you get. Christopher S. Penn – 20:45 When we worked at the PR agency together, the teams would put together 84-page slide decks of “Here’s what we did,” and it was never connected to results; it was never connected to stakeholders’ user stories. To your point, the simplest thing that you could do as a business professional today is to take that user story from your stakeholder and put it into generative AI with your raw data. Use Google Colab—that would be a great choice—and say, “Here’s my stakeholder’s user story of all this data. Help me understand what data is directly connected to my user story, what data is not, what data is missing that I should have, and what data is unnecessary that I can just ignore.” Christopher S. Penn – 21:34 Then, help me plan out a dashboard of the top three things that I need my stakeholder to pay attention to. That’s where you use SAINT, putting the SAINT framework as a literal knowledge block that you drop right into the chat and say, “Help me write a SAINT framework report based on this data and my user’s user story.” I guarantee if you do that, you will take your stakeholder from mildly happy to deliriously happy in one report because they’ll look at it and go, “You understand what I need to do my job.” Katie Robbert – 22:12 I would say you don’t even have to use Google Colab for something like that, especially if you’re not even really sure where to start. Chris, you’re talking about a thorough understanding of what all of the data means. If you want to even take a step back and say, “This is my stakeholder’s user story. These are the platforms that I have to work with. Can I satisfy this user story with the data that I think I have access to? What should I use? What metrics would answer this question? What am I missing?” You can do the same exercise but just keep it a little bit more high level and be like, “I have Google Analytics 4, I have HubSpot, I have Mautic. Can I answer the question being asked?” And the answer might be no. Katie Robbert – 23:03 If the generative AI says no, you can’t answer the question being asked, make sure it tells you what you need to answer that question so that you can go back to your stakeholder. Be like, “This was your user story. This is what you wanted to know. I don’t have that information. Can you get it for me? Can you help me get it? What do we need to do? Or can you adjust your expectations?” Which is probably not the way to say it to a stakeholder because they never really enjoy that. We always like to think that we know best and we know everything and that we’re never wrong, which is true 99% of the time. Christopher S. Penn – 23:41 So, to recap, use user stories, please, to get validation of your reporting requirements first. Then use any good data storytelling framework, including the SAINT framework, including the 5 Ps—use whatever you’ve got for frameworks—and use generative AI as a thought partner to say, “Can I understand what’s good, what’s bad, what’s missing, and what’s unnecessary from my data to tell the story to my stakeholder?” If you got some thoughts about how you do reporting or how you could be doing reporting better, pop by our free Slack Group. Go to Trust Insights.AI/analyticsformarketers, where you and over 4,500 marketers are asking and answering each other’s questions every single day. Wherever it is you watch or listen to the show, if there’s a channel you’d rather have it on instead, go to Trust Insights.AI/TIPodcast. Christopher S. Penn – 24:26 You can find us at all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Katie Robbert – 24:38 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology (MarTech) selection and implementation, and high-level strategic consulting. Katie Robbert – 25:42 This includes emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, Dall E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members, such as a CMO or Data Scientist, to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In Ear Insights podcast, the Inbox Insights newsletter, the So What Live Stream, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at exploring and explaining complex concepts clearly through compelling narratives and visualizations. Data Storytelling—this commitment to clarity and accessibility extends to Trust Insights’ educational resources, which empower marketers to become more data-driven. Katie Robbert – 26:48 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

What is the true definition of success? In this episode of Talkin Shop, Brandon and Nick Peters provide a realistic blueprint for how to build a successful business that not only survives but thrives. They challenge the "one-size-fits-all" definition of success and explore the essential mindsets and strategies you need to win. Learn about the three core mindsets of successful entrepreneurs: resilience, adaptability, and long-term focus. Discover the "VIP" (Value, Insight, Process) framework for building a reliable business, and why execution is the key to turning ideas into reality. Brandon and Nick use powerful examples from Walt Disney, Henry Ford, Blockbuster vs. Netflix, and Steve Jobs to illustrate how to build a strong brand, earn your reputation, and learn from failure. This episode is packed with actionable advice for small business owners, aspiring entrepreneurs, and anyone looking to grow. Timestamps (Episode Chapters) 0:00 - How to Build a Business That Succeeds  03:31 - Customer Questions 08:06 - Main Topic: You Must Define Your Own Success  13:55 - The 3 Mindsets of Winners (Resilience, Adaptability, Focus)  19:20 - The "VIP" Framework: Value, Insight, Process  22:54 - Why Execution is More Important Than Ideas  30:54 - Building a Team & Brand Reputation  39:01 - Using Failure to Grow (Fail Forward)  46:43 - Motivational Quote of the Week #Business #Entrepreneurship #Success #BusinessTips #SmallBusiness #Mindset #Motivation #Leadership #BusinessStrategy #Manufacturing #Entrepreneur #Podcast #ShopSabre #TalkinShop #LakevilleMN Follow us for daily CNC content Facebook:  https://www.facebook.com/shopsabre Instagram:  https://www.instagram.com/shopsabre Twitter/X: https://x.com/ShopSabreCNC TikTok: https://www.tiktok.com/@shopsabre LinkedIn: https://www.linkedin.com/company/shopsabre-cnc/ Like and Subscribe to our YouTube channel for more CNC router and CNC plasma cutting machine tutorials, DIY project builds, and more. We feature cutting in different materials such as wood, plastic, aluminum, and other various steels. For over 20 years, ShopSabre CNC has provided businesses and hobbyists with the best CNC machines at the best value. By focusing on unbeatable customer service and high-quality products built in the USA, we've grown from a single machine built at home to one of the most trusted CNC machine manufacturers in the country. Since building our first machine two decades ago, we now have over 10,000 CNC routers, plasma, and laser engraving machines in a wide variety of industries in over 40 countries. Our success is a result of our commitment to developing a better way to build CNC machines and support our customers. ShopSabre CNC  www.ShopSabre.com 21673 Cedar Ave, Lakeville, MN 55044 800-493-6021

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There's a moment in history I keep thinking about...When cars replaced horses, there wasn't a memo.It just happened over time.Henry Ford famously said: “If I had asked people what they wanted, they would have said faster horses”.And all the other business owners who refused to evolve?They were left behind.We're in that same moment right now.This time, it's not about transportation…it's about how we lead, build trust, and grow our brands in an AI-saturated world.And spoiler: the answer isn't to create more content.It's to create more connection.We're in the middle of a massive shift.And it's not just about algorithms or new platforms.It's about identity.In this week's episode of the Your Legacy Brand™ Podcast, I'm talking about how reinvention has become essential for entrepreneurs.I break down:→ How to stop producing more, and start creating more meaning→ The dangerous myth of “outsourcing your soul” to AI→ 3 powerful strategies to make your brand unforgettableIf you're ready to LEAD in this new era, this episode is a must-listen.Links on today's episode:If you're tired of spinning your wheels and are ready to build an authority-led brand that brings in aligned clients without being glued to your phone, you can book a VIP Day with me. Book a call and we'll make sure it's your right next move.Rate, Review, and Follow on Your Favorite Platform!If you loved this episode, leave us a review.And always make sure you're following the podcast so you never miss an episode. Follow now!

October 23, 2025 ~ Lloyd and Jamie talk with Dr. Theresa Schwartz, a breast cancer surgeon at The Henry Ford Cancer Institute, about Breast Cancer Awareness Month, the importance of screenings for women, and Henry Ford's Hello Beautiful advanced screening event. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to The Eagle's View!This is where you can listen to the students of Emerson School in Ann Arbor, Michigan soar.  Join 4th graders Ava and Ruthie as they host this episode. In this episode you will hear all about what you can find at The Henry Ford Museum in Michigan.   It ranges from cars, food, dance, an interview with Olivia Marsh the Senior Manager of Curriculum and Professional Development at The Henry Ford and as always, The Joke of the Week!Thank you for listening to The Eagles View. Be sure to like, follow, and share our podcast with your friends and family.And don't just listen—leave us a comment! We'd love to hear your thoughts, your favorite part, or even your own joke of the week.New episodes come out every Wednesday—even during summer break., plus The Eagle's View Presents every Monday and Story Tellers on FridayBe sure to check out our new merchandise on The Emerson School Store website below.https://apparelnow.com/emerson-school-store-apparel/Follow on social media too!https://www.facebook.com/theemersonschool/https://www.instagram.com/emersonschool/Thanks for hanging out with us, and remember—Eagles always soar!

I måndags kom A-kursen i rikedom och nu har det blivit dags för överkursen, det vill säga hela Emmas intervju med Jesper Roine. Om du har lyssnat på A-kursen i rikedom kommer du känna igen en hel del från det som sades då men i denna överkurs hör du dessutom Jesper berätta om varför ett så rikt land som USA ändå har relativt kort medellivslängd, vad Henry Ford kanske hade påmint dagens AI-entreprenörer om och ifall oljepengarna möjligtvis gjort norrmännen latare.Följ oss på instagram @akursen_poddmail: akursenpodd@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Recently, my friend celebrated her 91st birthday. She has had a very full life, but is experiencing life changes. One must part with things and make the necessary changes in life and living. We call it downsizing, when one moves from your home to an apartment and then to a room in a residential setting. In last week's column, I promised that I would share some thoughts about the nifty 90s. I must do this before these nifty 90s leave us for the next century. I wrote these thoughts in the 70s. Remember that bicentennial year, the poem has been published in the 1995 National Poetry anthology entitled, "Tomorrow Never Knows the Nifty 90s." "I can see myself in the nifty 90s, a shriveled and sprightly little old great grandma riding a motorcycle, speeding it up for the year 2000. I can see myself sailing on the seas on queen ships, flying on 921, jets through the skies, discussing politics and philosophy with my collegiate clan, recycling fableaux for the 21st Century. I can see myself still rocking little babies, running again to the hospital, carrying a baby buggy vase with fragrant blue forget me nots for another great grandchild."Warm, Aging Thoughts: "Anyone who stops learning is old, whether at 80 or 20. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young." Henry Ford. "I shall grow old, but never lose life's zest, because the road's last turn will be the best. As you pass through the years, you will find much calmness in your heart. It is the gift of age, and the colors of fall will be deep and rich if you let it happen. Chief Dan George. Celebrate life on these beautiful autumn days! Warm Thoughts from the Little Home on the Prairie Over a Cup of Tea, written by Dr Luetta G WernerPublished in the Marion Record, October 22nd, 1998.Download the Found Photo Freebie and cherish your memories of the past.Enjoy flipping through the Vintage Photo Book on your coffee table.I hope you enjoyed this podcast episode! Please follow along on this journey by going to visualbenedictions.com or following me on Instagram, Facebook, and Pinterest. You can listen to the podcast on Apple Podcast,Spotify,Stitcher, and Overcast. And don't forget to rate and review so more people can tune in! I'd greatly appreciate it.Till next time,Trina

Geir har høytlesning om dassen sin og bo snakker om den gangen Henry Ford prøvde å bygge en plante-basert bil.

Mein Kraftort hier in Bad Dürkheim. Schau dir das an – Springbrunnen. Wunderschön. Ich liebe das Plätschern von Wasser. Es ist so beruhigend. Hierher komme ich oft – für Lives, zum Lesen, Schreiben, Nachdenken. Einer meiner Kraftorte. Und das kann ich dir nur empfehlen: Was sind deine Kraftorte? Wo tankst du Energie? Wo kommst du in deinen Flow? Natürlich könnte ich im Büro sein. Aber: Wenn du alle 90 Minuten deinen Platz wechselst, hast du mehr Energie. Das geht leichter, wenn du selbstständig bist. Doch was hält dich davon ab, deinen eigenen Weg zu gehen? Was wünschst du dir – wirklich? Ich sehe so viele Menschen jammern. „Der Chef ist doof.“ – „Die Arbeit macht keinen Spaß.“ Dieses permanente Beklagen macht krank. Nicht nur körperlich – auch geistig und seelisch. Wenn du tust, was du nicht liebst, arbeitest du gegen dich selbst. Hör auf damit. Sei im Flow. Da liegt die Kraft. Da entsteht Leichtigkeit. Da wächst Lebensfreude. Das Leben ist nicht unendlich. Irgendwann ist es vorbei. Und wenn der Tod im eigenen Umfeld zuschlägt, wird uns bewusst: Es gibt ihn wirklich. Aber: Es gibt auch ein Leben vor dem Tod. Und genau darum geht's. Es geht um dich. Um dein Können. Um dein Sein. Menschen wie Ulrike Hock oder Ronny Barthel leben ihre Passion: Ulrike – früher Bankdirektorin – hilft heute Unternehmern, ihr Geld zu sichern und zu vermehren. Ronny lebt für seine Kamera – fängt weltweit einzigartige Bilder ein. Und du? Hast du deine Passion gefunden? 90 % der Menschen haben sie nicht gefunden. Sie schleppen sich durchs Leben. Doch warum nicht jetzt wirklich leben? Viele sagen: „Das Geld reicht nicht. Alles ist teuer.“ Stimmt. Aber: Das Leben wird nicht günstiger – du musst mehr verdienen. Neue Wege gehen. KI ersetzt Berufe. Doch: Nicht KI killt deinen Job – du, wenn du dich nicht entwickelst. Heute war es noch nie so leicht, ein Business zu starten. Ich nehme mein Handy – und tausende hören zu. Früher war das unmöglich. Was du brauchst? Das richtige Mindset. Deshalb lade ich dich ein: Seminar „Neue Wege, Geld zu verdienen“ in Bad Dürkheim. Mit tollen Speakern wie Ulrike Hock, Milena Kostic, Dr. Ivonne Mackert u.v.m. Verändere dein Leben. Erkenne Chancen. Viele sagen: „Ich hab schon alles probiert.“ Nein, hast du nicht. Du warst nur zu bequem. Hör auf zu jammern. Geh neue Wege. Werde aktiv. Geld liegt auf der Straße – du musst es nur aufheben. Erkenne Chancen – nutze sie. Henry Ford sagte: „Schau dir jede Chance genau an. Sie könnte die Chance deines Lebens sein.“ Oder du sammelst Flaschen und sagst: „Das ist mein Schicksal.“ Nein – es ist deine Entscheidung. Du kannst alles ändern. Aber du musst bereit sein, die Extrameile zu gehen. Heute Abend um 22 Uhr – TV Mittelrhein im Livestream. Schau rein. Hör zu. Lerne. Wachse. Es gibt ein Leben in Leichtigkeit. Wasser plätschert ständig. Es fließt um Hindernisse herum. Es kämpft nicht – es fließt. Das wünsche ich dir: Leichtigkeit. Fluss. Energie. Ich gehe jetzt einen Tee trinken. Ich freue mich auf mein Leben. Bin einfach nur dankbar. Für mein Leben. Für meine Mama (91). Für euch. Vielleicht sagst du: „Blabla.“ Oder: „Wow. Es ist wirklich ein Traum, das Leben.“ Es ist nur das, was du daraus machst. Danke fürs Dabeisein. Kommentiere, teile, melde dich fürs Seminar an. Klick den Link. Tu es jetzt. Tschüss, bye bye. Dein Ernst #LeichtigkeitDesSeins #Rituale #FlowState #NeueWege #Selbstverwirklichung #ErfolgIstEineEntscheidung #KeinJammernMehr #MindsetShift #FinanzielleFreiheit #Dankbarkeit #Lebensfreude #VerantwortungÜbernehmen #Ernstcrameri #Ulrike Hock #Milenakostic #Dr.Ivonnemackert #RonnyBarthel Hier findest du eine Übersicht aller aktuellen Seminare https://crameri.de/Seminare Bild: 9. One Million-Mastermind in Malta  Crameri-Akademie Wenn Du mehr über diesen Artikel erfahren möchtest, dann solltest Du Dich unbedingt an der folgenden Stelle in der Crameri-Akademie einschreiben. Ich begleite Dich sehr gerne ein Jahr lang als Dein Trainer. Du kannst es jetzt 14 Tage lang für nur € 1,00 testen. Melde dich gleich an. https://ergebnisorientiert.com/Memberbereich Kontaktdaten von Ernst Crameri Erfolgs-Newsletter https://www.crameri-newsletter.de Als Geschenk für die Anmeldung gibt es das Hörbuch „Aus Rückschlägen lernen“ im Wert von € 59,00 Hier finden Sie alle Naturkosmetik-Produkte http://ergebnisorientiert.com/Naturkosmetik Hier finden Sie alle Bücher von Ernst Crameri http://ergebnisorientiert.com/Bücher Hier finden Sie alle Hörbücher von Ernst Crameri http://ergebnisorientiert.com/Hörbücher Webseite https://crameri.de/Seminare FB https://www.facebook.com/ErnstCrameri Xing https://www.xing.com/profile/Ernst_Crame

Americans yearn for villages, self-sufficiency, true freedom and 'Autarky'! Henry Ford's words from 100 years ago are more important now than ever!

Ryan made $3 million, lived in a Chicago penthouse, and had only been to three of his daughter's soccer games in 16 years. That moment on his rooftop changed everything for me. In this raw conversation with Rayn Bakke, I share why we both walked away from Big Four careers to build something that actually matters. From getting mocked by Deloitte leadership for pursuing my dream to proving I could replace my salary in just 10 months, this is the real story of leaving corporate America's golden handcuffs. I'll take you inside the moment HR gave me an ultimatum, why I paid off my house the same week I quit, and how a conversation written in a McDonald's parking lot became the framework that's helped 2,300+ families transform their finances. Episode Timeline & Highlights [0:00] - The rooftop moment that made me form my first LLC [0:28] - Why we both left Deloitte despite being on partner track [2:37] - The night at 8pm when my boss called his kids instead of going home [4:38] - Making partner means buying into social commitments you can't escape [6:39] - My 12-month escape plan: Make or exceed my $100,000 salary [7:49] - "I heard you're a big star" - When HR found out about BudgetDog [9:02] - The partner who mocked me and became my fuel [10:38] - Who BudgetDog really serves: 76% of Americans living paycheck to paycheck [11:39] - Why $300,000 earners are struggling with credit card debt [12:35] - The behavioral psychologist in our academy (because money is emotional) [14:20] - The surgeon making $1 million who can't retire (daddy issues) [16:21] - Our student who gained $129,000 in net worth in 15 weeks [17:18] - Writing the entire academy framework in a McDonald's parking lot [20:16] - Why money is so much easier than people make it   Key Takeaways The golden handcuffs are real: Making partner isn't just about money; it's buying into a social commitment that can trap you for 40 years Your identity drives your finances: Most money problems aren't math problems, they're psychology problems rooted in childhood beliefs Proof before leap: I didn't just quit; I proved I could replace my income for 10 months before walking away Doubters become fuel: When leadership mocks your dreams, let it drive you to exceed their income (and I did) Systems beat willpower: An automated financial system removes the emotion and creates inevitable wealth   Quotables "My boss said he was going to call his kids to put them to bed. I left at 11pm and called my wife: 'I don't think this is the right move long term.'" "The partner mocked me: 'I became a Budget Dog connoisseur over the weekend.' That's when I went into kill mode." "76% of people living paycheck to paycheck isn't an income problem when $300,000 earners have credit card debt." "I wrote the entire academy framework in a McDonald's parking lot with pen and paper - everything I wish I'd known from scratch." "Whether you think you can or can't, you're right." - Henry Ford (and it's my favorite quote ever) Links & Resources BudgetDog Academy: budgetdogacademy.com/yt-get-started Connect on Instagram: https://instagram.com/budgetdog All platforms: @budgetdog Free resources: https://budgetdog.com If this episode hit home, share it with someone stuck in the corporate grind who needs to hear that there's life beyond the partner track. Remember to rate, follow, and review to help others find their path to financial freedom without sacrificing what matters most.

October 13, 2025 ~ Ellen Hill Zeringue, Vice President of Venues, Programs and Chief Marketing Officer at the Henry Ford joins Mark Truby in for Paul W Smith. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Father Pete Nunally is the founder of Water and Wilderness Church, a Washington DC-based outdoor church and watershed community. You can read more about the model of Water and Wilderness Church here. Father Pete is a passionate and well-spoken advocate on his social media pages and other forums, as in this interview with Creation Justice Ministries.Many thanks to Father Pete and the lovely group of people who welcomed Ron and me to Fletcher's Cove to worship with them last May. Winter? No problem. They worship outside anyway. Father Pete and some very faithful ducks.TRANSCRIPTPete Nunnally And so this expression and experience of worship begins to expand, and I think people are really looking for that. They want the church to tell them and to show them that God is everywhere, and that particularly in the natural world, the theological thumbprint of God is on all of this, and there's not a distinction or separation, but actually there's a union.Debra Rienstra Welcome to the Refugia Podcast. I'm your host, Professor Debra Rienstra. Refugia are habitats in nature where life endures in times of crisis. We're exploring the concept of refugia as a metaphor, discovering how people of faith can become people of refugia: nurturing life-giving spaces in the earth, in our human cultural systems, and in our spiritual communities, even in this time of severe disturbance. This season, we're paying special attention to churches and Christian communities who have figured out how to address the climate crisis together as an essential aspect of their discipleship.Today, I'm talking with Father Pete Nunnally, founder of Water and Wilderness Church. Father Pete is an Episcopal priest with a tender heart and a sense of adventure. The Water and Wilderness community meets outdoors for worship in several locations around the Washington DC area, adapting traditional worship forums in ways that enrich our encounter with God by reconnecting us with the rivers and trees and sky around us. Water and Wilderness is also a dispersed community, connecting anyone anywhere through online book studies, in-person retreats, and more. I talked with Father Pete outdoors, of course, at Fletcher's Cove on the Potomac River, just before joining their outdoor worship service. This interview includes a bonus trivia component. For extra points, see if you can identify the birds that join our conversation in the second half of the episode. Let's get to it.Debra Rienstra Father Pete, thanks so much for being with me today.Pete Nunnally I'm so glad to be here.Debra Rienstra It's great to talk to you. So let's start with what Water and Wilderness Church is right now. You're not a traditional congregation with a building. What are you, exactly?Pete Nunnally We are a church. We're an outdoor worshiping community geographically located in DC, but we are also a watershed community of the heart and worked in a lot of churches, and everything that that church did, wherever I was, was really only for the people at that church. But what's different about Water and Wilderness Church is the concept of watershed community. So the local community here in DC is like a wellspring, and out of that flow tributaries that go all over the country, and we create this watershed. And I use that word to mean both the watershed of a new idea or a new understanding of something, but also, like our physical watersheds are so important to us. And so anybody, anywhere—what I often say is Water and Wilderness Church, what we do is for anybody, anywhere, all the time. So if you are in Indiana, Arizona, California, these are states where we have people that are actively engaged in some of our online formation and things like that. That everything we do is for everyone, and most importantly, for the benefit of the earth.Debra Rienstra I wanted to ask about whether watershed was both literal and metaphorical for you, and it definitely is. You've also described Water and Wilderness Church as a threshold space. So what does that mean to you?Pete Nunnally I am influenced by so many of my friends that don't go to church anymore, and so many folks that label themselves spiritual but not religious. They just aren't going to go into a traditional church building. And I want to take what's beautiful and valuable about our Christian tradition, and I'm Episcopalian, so, you know, the Episcopal version of the mainline expression, and translate that and then bring it out to where people are. My sister, during Covid, said they take walks on Sunday morning with her family in different parks. And she said, “I get more out of that than I do going to church. I don't think we're going to go back to church.” And I thought, man, I get that. And when I tell that to priests and other church people, they nod their head and they say, like, yeah. Some of them are like, “I wish I could take a walk on Sunday morning.” Like, well, how can we receive this reality that people are living into, and they really are searching and seeking deep spiritual connection, but they're forced to take an a la carte approach. Like I walk in the woods and I get peace there, or I read a book by Thich Nhat Hanh, and I get a little bit of peace. I do you know, like a little bit of divinity here, a little bit of divinity there. Nothing that grounds all of that together. So to me, to take what's ancient, holy and divine about our Christian tradition and what we understand about God, and then to bring it out of the doors of the church, but with integrity, into the wild places, engraft our worship onto the worship of God that is creation. And I think that's what I mean when I say a threshold space. Like this is the world. This is the human world, this is the natural world. And then we sometimes just hide all of our really juicy, beautiful stuff about the Christian life as we've understood it for 2000 years, and we kind of lock that up into the church. And so we're trying to bring that out of the church and in a way that has integrity, but is in new spaces and lowering barriers for entry for people.Debra Rienstra Yeah, so you're responding to this kind of pervasive alienation between people and the natural world. One of the things I read on your website, and one of the things that you've said frequently, is, “What's good for the earth is good for the soul.” Yeah. Say a little more about how that phrase is meaningful for you.Pete Nunnally I think we forget that we are part of the community of creation. This is a phrase I got from you.Debra Rienstra Well, I got it from Randy Woodley.Pete Nunnally Randy, what a great writer and theologian. And so for a long time, we've forgotten that. Did you know our Christian tradition is an indigenous tradition, really? And we've scrubbed all of that away. You know the concept of Ubuntu, the African concept of “I am because you are,” and I cannot be a person if you're not a person. So like the sacred in me recognizes the sacred in you. Like we understand that African sort of understanding that Desmond Tutu and others talk about, but what if we looked at creation the same way? That we can't be fully human unless the wild world that God created is free to be itself also. And we do. We've isolated ourselves from this world, like nobody knows—we're eating foods that are out of season all year round, and kids grow up and they think that the food comes from the grocery store. And yet, part of what draws us out into the world—see, part of why I like worshiping here is there's just people around. And you know, like they wanted to come and just be by the river today.Debra Rienstra Explain where we are today.Pete Nunnally We are at a place called Fletcher's Cove and Boathouse. It is a park along the Potomac River in DC proper. And once you get in, kind of the whole place opens up. There's forest that goes right up into the river. And actually, the Potomac River is tidal in this area, believe it or not, we still have tides all the way up here, and it's a beautiful place. All kinds of people come to the edge of the river to enjoy themselves. It's incredibly diverse: people of different nationalities, and celebrating birthdays and graduations and beautiful days. And I like to worship here because you have the combination of people, but also, it really is forest along the river, and so the trees are down and slowly giving themselves back to the earth, and you're interrupted sometimes by, in our worship, by what's going on in the natural world. And of course, that's not an interruption, it's just what God brings us next. So we have migratory birds and blue herons, and the shad run is just about over, but shad and herring come up the river to spawn, and that brings fishermen out along the river, including myself. And so you get to experience a fuller version of what happens in the world when you're in a wild place, and when you worship in that same space over and over again, you get to know it through the seasons, and it gets to know you. So we become known to the trees and the river when we continue to come back over and over.Debra Rienstra Yeah. So you do outdoor worship, but you have other things going on too. So describe some of the other things that you do.Pete Nunnally Well, we do Zoom book studies. Our very first one was Refugia Faith.Debra Rienstra Oh, I've heard that's good.Pete Nunnally It's really well written, insightful, highly recommend to everyone. And that's exciting, because we have 20 to 30 people from all over the country who join and it really is a community of the heart, like, “Oh, I believe that I see God in nature.” And a lot of these folks come from a Christian background, but their traditional worship, it's not doing it for them anymore. And they want to be validated, because you feel so alone when you're like, “I love Jesus. I grew up with church, but I don't think it's responding to the times that we're in,” and when the world is on fire and our planet needs us so much, so often the church is silent or has trouble finding out what to do. So to me, the natural world is going to show us what to do, and the more we come out here together and graft our worship onto—take the wisdom that we have and add it to the wisdom of nature and the ecology of God, then we're going to know what to do and cultivate a love of something, then you can really do something. So just to add one more thing on top of that, we do in-person retreats. And those are really, really fun. Next week, we're going to the Chincoteague Bay Field Stations, an educational marine lab, and they take us into the field, and they teach us about the marine environment. So we're learning about how barrier islands are formed, or, you know, dropping a net down and bringing up sea urchins and sea sponges. And we really get to experience and see what's underneath the surface of the water. And then we apply that to our spiritual life and see, not only is God amazing and all these things like—there's just the granularity of what God has has brought into this world, but then we can see where our faith can grow and our understanding of God can grow by encountering things we haven't seen before.Debra Rienstra Yeah. So I often ask people about their spark point, so the moment when you began to realize the urgency of the climate crisis. What was that point for you?Pete Nunnally I'm a fisherman, and fishing populations have been going down. I read a really wonderful book called Beautiful Swimmers by Warren Wilson; it won the Pulitzer Prize in the 70s about the Chesapeake Bay and the waterman. Even then he was talking about how the watermen were saying that the bay is sick. And I grew up here in the Delmarva area, seeing the sign “Save the Bay” and things like that, but it wasn't personal to me until I started spending more time there and and you can see like the effects of hardened barriers versus living shorelines at the end of the people's property. And that the fish population is leaving, like they're moving. And some of the charter captains that I know talk about like there are no stripers in the river, in the bay anymore. I mean, there are some, but the water is too warm, so they go north and they don't come back south. And then when I started doing Water and Wilderness Church, that was really an important entry point for me as well.Debra Rienstra How did you get other people involved in water and wilderness church? When was the moment where you said we need to worship outside and I need to gather people? How did that all work?Pete Nunnally Well, it started because we were at the end of Covid. We were kind of inside, kind of not. And I'm an old camp counselor, and I said, “I think...I think we can do this outside. And I'm pretty sure it all used to be outside.” And so many stories of Jesus: he's talking to people at the edge of the Sea of Galilee. He's talking to them, they're hiking up a mountain. Like these are things that we can actually do. And so these are rituals. And we walked and talked during Water and Wilderness Church. And so I just started it and said, “Hey, does anybody want to do this?” And some people came out of necessity, because we didn't really have a lot of church stuff going on.Debra Rienstra Yeah, this is at your parish?Pete Nunnally My church, yeah, St. Mary's in Arlington. And every Sunday we did it. We did twice a month. I thought, this is the Sunday no one's going to come. And people just kept coming. 23 people came in a snowstorm. Well, not a snow storm, but it was snowing. And the weather was bad, and people would bring hot cider. And when the weather was hot, they'd bring cold lemonade. And, you know, kids started bringing their instruments. So then we had this little homegrown, intergenerational band that started leading the music, and all I did was just keep showing up and saying, “I think this is good.” And then, you know, a beaver comes in the middle of our homily one day, and now all the attention is on this beaver that, Ron, is the size of you. It's a humongous beaver, and it slaps his tail like you see in the cartoons. And so this expression and experience of worship begins to expand. And I think people are really looking for that. They want the church to tell them and to show them that God is everywhere, and that particularly in the natural world, the theological thumbprint of God is on all of this. And there's not a distinction or separation, but actually there's a union. I grew up on four acres and a semi rural area right across from the Potomac, further up river. So I grew up playing in the creeks and the rivers, and spent a long time away from that, and during Covid, kind of came back to it. And as a priest, everything looked different after my seminary training. And I'm like, “Wow, this whole thing is magic. This whole thing is a miracle.” I mean, the river, it's the same river, and it's never the same river. We're here, and y'all can see this, but we just had major flooding in DC, and hundreds and hundreds of massive logs have washed up so far up, no one has seen it this far up and it's closed the road down here. And there's this immense redistribution of what used to be. And I think there's a spiritual biomimicry that we're trying to get at when we worship out here as well.Debra RienstraHi, it's me, Debra. If you are enjoying this podcast episode, go ahead and subscribe on your preferred podcast platform. If you have a minute, leave a review. Good reviews help more listeners discover this podcast. To keep up with all the Refugia news, I invite you to subscribe to the Refugia newsletter on Substack. This is my fortnightly newsletter for people of faith who care about the climate crisis and want to go deeper. Every two weeks, I feature climate news, deeper dives, refugia sightings and much more. Join our community at refugianewsletter.substack.com. For even more goodies, including transcripts and show notes for this podcast, check out my website at debrarienstra.com. D-E-B-R-A-R-I-E-N-S-T-R-A dot com. Thanks so much for listening. We're glad you're part of this community. And now back to the interview.Debra Rienstra So you served as a rector for a long time, and now you're serving as the wilderness priest. So what has that dialectic been for you between traditional congregational life and what you're doing now? And maybe there's people in your community who are still doing normal church, so to speak, and also part of this. So talk about that dialectic a little bit.Pete Nunnally Yeah, when we began Water and Wilderness Church, I talked a lot about it being a good compliment, and that is—for anybody trying to do something new, it's a great way to position your new idea relative to the traditional authorities. And it is. People that are formed traditionally can see and understand what we're trying to do out here. And people say that they're like, I see the Episcopal, the mainline underpinnings of what's going on. On the other side, for people who are spiritual but not religious—and just so many good reasons to be that—I really want to affirm the journey that the church needs to take in order to repent and to worship God with integrity and consistency. But the deeper roots that we have as an ancient tradition, and as we were saying earlier, as originally, the followers of Jesus were following an indigenous tradition, and the people of Israel as well. But what the experience of worship is, we do Eucharist, but I tell the story of salvation in a way that's, I think, right size for people and personalized for people. The language in our Book of Common Prayer as Episcopalians is exquisite in some places. Also still has some language that can be interpreted as penal substitutionary atonement. And we wonder why people have that view, and it's kind of baked in in some of our stuff. So how can we focus on the story of Jesus to somebody who has never heard of Jesus, that's what I'm thinking. You're a spiritual person, or you love nature, and somebody invites you and says, “Hey, there's this church. I know you've been looking for more community, so you can't be spiritual in isolation. And maybe you could come here. It's kind of a church, but it's more relatable.” But we're not gonna get rid of Jesus. You know? So what does Jesus mean to somebody? Why do we need the Eucharist, for example?Debra Rienstra So talk about ritual, especially because one of the things I've been thinking about is the importance of ritual, and the way that people of faith are stewards of ritual. We have the sacraments, our sort of central rituals, but we also have other rituals, and you're adapting an Episcopalian flavored Eucharist in particular, maybe baptism too. Is it different when you do those outdoors? What do you do that's the same? What do you do that's a little different? How does it feel different when you're doing those rituals outdoors?Pete Nunnally When I was in my liturgy class, our professor—I fought with him a lot. Praying shapes believing was like the thing. And just to talk about the Episcopal thing, this is a mainline, this is for everybody, like the church needs to break down the barriers of denominations and all the rest. So this is really for everybody, but I'm an Episcopal priest. But I think the rituals become alive to me when they're done out here, and they are changed and translated sometimes. So when I tell the story of salvation, like typically we hold the bread and wine up at the end and say, “These are the gifts of God.” And when I started doing it outside, I said, “Well, hell. Like all of this is a gift from God.” And when you're inside, it's still all of this, but it's different when you say, “Look at the river, look at the sky.” This is all—and they say, “look at one another,” like you are all gifts of God. But I never would have come to that point without doing it outside. And then we say, “Take them and remember that Christ died for you and feed on him in your hearts by faith.” And I've never really liked that, because there's this sort of like, “Remember that Christ died, you know, and you should feel a little bit bad about it.” Christ died for you—and I thought, that's not what the Eucharist is really about. The Eucharist is about Christ living for us. And so I said, “Take this and remember that Christ lives for you, that love and justice and mercy and forgiveness, they live for you, with you and in you. And that is what these things are.” That's what we're about.Debra Rienstra So the way I've learned about the Eucharist is it's remembrance, communion, and hope. So it is remembrance of sacrifice, but it's also right now, communion with Christ, communion with each other, and then this kind of eschatological hope. But we do often in various traditions tend to get stuck in the remembrance part, and we miss the communion and the hope part. The hope for the feast to come, right? The heavenly feast to come, the ultimate telos. So even just doing it outdoors triggers that a little bit.Pete Nunnally Yeah, and this river is at least a million years old. And so when you're in an ancient place, in a regenerative place, all these logs are eventually going to become soil somewhere and feed on itself and to sustain the next thing—that's the communion of saints that we are part of. It's not just the people we read about in the Bible. It's us too, no different than the disciples, the women that supported Jesus's ministry.Debra Rienstra Have you ever seen the Cathedral of the Angels in Los Angeles? It has these beautiful murals on both sides of the nave, and it's depictions of famous saints, but then mixed in are regular Angelenos. The artists—just so that sense that we're all a part of this community is amazing.Pete Nunnally One more thing on ritual is that we we've had rituals pop up here—Debra Rienstra —That was my next question!Pete Nunnally —that we do now. Somebody, about a year in, somebody came and said, “Hey, Father Pete, there's always different groups of people here. It's like some come pretty regularly, and we have some new people. And how about every time, every beginning, we introduce ourselves and say one thing we're grateful for.” And I was like, “Lucinda, that's a great idea.”Debra Rienstra So simple.Pete Nunnally It's so simple, but can you imagine going to your priest or pastor at home and being like, “I have an idea for how we should start the service now”? Like, it's impossible to do. But so we do that every single time, and we circle up so the shape of us changes. When we gather, we're individuals, kind of a mob, and then we circle up so you see somebody says at traditional church—which, by the way, I love traditional church. But they say, “I go to church, I sit in a pew and I see the back of people's heads,” but at Water and Wilderness Church, we're circled up. I see your face. But yeah, so that's a tradition or a ritual here of offering ourselves up to God by speaking our name and beginning with gratitude.Debra Rienstra Yeah. Do you see a role for the church in—I don't want to say inventing, because that can make people nervous—but in, let's call it stewarding ritual, not just the sacraments, but other kinds of ritual that people really need in a moment of crisis, maybe rituals of lament, thanksgiving, as you suggest, other sorts of threshold type rituals that we really need as we deal with this moment of crisis?Pete Nunnally Do I see the church being able to do that?Debra Rienstra Yeah. Is what you're doing a kind of experiment in thinking about what what my husband Ron Rienstra would call liturgical shenanigans?Pete Nunnally Yeah, I think so. And I think that—again, like I'm from a highly liturgical tradition. We're just not able to change that much, you know? We'll have a season of creation, which we did last year, my traditional church, you know, I love those resources. They're great, but everything else is exactly the same, and so we save different words. But what I like to think that we're inviting people into is an alternative way of being in the world based on Jesus's radical love. And one way to do that is to do this outside and let our worship be informed by something that's been here a lot longer than we have.Debra Rienstra Yeah, yeah. So I wonder if there's something about these sort of experimental spaces that effectively can jar traditional churches, which I also love, but jar us into being a little more inventive, a little more attentive to the moment, by doing something so different, you know, we can learn from your example in more traditional churches and congregations and say, “You know, it's not so scary to try stuff.” We tried stuff during the pandemic too. And honestly, I really miss being outside and hearing the birds worship with us, essentially. You know, I feel like worship is not complete without birdies! But we, I think churches so often just say, “Well, let's just do things how we always do them,” because it's already hard, but to have experimental spaces like yours, where you're just trying stuff and it's fine and you're actually discovering riches and richness that you wouldn't have discovered otherwise. Okay, but true confession time. What do you miss about traditional worship in a sanctuary, high Episcopal sort of traditional worship, if anything?Pete Nunnally What we're still working on is how to build lament in every time. And I like the confession of sin and the absolution. It's important to me, and it's important for everybody. Again, you know, our spiritual-but-not-religious brothers and sisters, I'm with you. I totally get it. I'm first in line to criticize the church. But if our spirituality is just what feels good to us, then we're never brought into that place of pain, and in reality, the reality of ourselves in our lives, and then the reality of God's forgiveness and sustenance and redemption. And confession is a big piece of that, particularly in the natural world, we have done so much and continue to do things to harm your planet.Debra Rienstra I guess I would not have guessed that your first thing would be confession. But it suggests that there are these theological wisdoms that come from practice and reflection over centuries of the church, and you're in a place now where you're thinking through where our emphasis needs to go, and maybe lean away from, so maybe leaning away from our sort of focus on buildings and programs. And leaning into some of these deeper things. There's certainly advantages to buildings and programs, right? But what sort of theological ideas, or even—I don't know practice is the right word—but what sort of theological ideas or practices do you feel we need to really lean into right now, at this moment?Pete Nunnally Obviously, I think we need to go outside, like do it outside.Debra Rienstra Maybe lean into that kinship with all creation. That's part of the tradition, but...Pete Nunnally We're not on top of it. We're supposed to be within it. And the body of Christ is not just humans, it is the natural world as well. I look out, the river is—we're water people, and I did a river baptism last week.Debra Rienstra Did you?Pete Nunnally Yeah, down in Petersburg, Virginia, and it was amazing—to have everybody on the bank, and we walked out into the river and took this little baby, Rixie, and dunked her in three times. And it's hard not to feel there's the intimacy of God in that moment, because it is a flowing river that's connected then, to the James River, which goes to the bay, which goes to the ocean. There again, with the communion of saints and this interconnectedness, I think we just run away from God in so many different ways. And one way is that we hide away from this natural world.Debra Rienstra Yeah, and people are so hungry for embodiment. So to me, connecting embodied ritual with the world is a deeply incarnational response, right? If we really believe, as you say, that Christ is incarnate, then we can't forget that we are bodies on a planet. So that, to me, is where you know something like a river baptism just—sorry about this, but overflows with the resonance of our embodiment and with incarnational theology. So two final questions: where is Water and Wilderness Church headed? Your goal is not growth. You don't have a building to deal with or programs to continue. So what is the goal for you? Where are you envisioning the future for Water and Wilderness Church?Pete Nunnally I do want to grow, but one of the goals is to show—when I was younger, and people would say like, “Oh, you know, understand your life, and then like, you'll find what you really want to do.” And Buechner talks about your vocation is where the “world's deep hunger and your deep gladness meet.” And it was about a year into doing this before I realized, like, oh, my whole life makes sense. So I grew up outside. Fished a lot. I've loved church. I went to church camp, and was always confused by the gap between this embodied reality of God in community at camp and then we go to church, very sacred space, but very, very different and not as embodied to me, and... what was the question?Debra Rienstra The question is, what do you envision the future of Water and Wilderness Church to be?Pete Nunnally I have always kind of felt like I'm on the outside of things, but that situates me very well to do something like this. And I think the future is that we continue to offer this, and this is a church community, so we're going to build a community of people, and our building will draw, you know, 20 or 30 people here today to worship in this way, and draw people in who've been waiting for something like this. Henry Ford said, if he'd asked people, they would have said they wanted a faster horse. Nobody knew they wanted a car until they got that opportunity to have one. And so that's a little bit of what this: “Hey, you can do it like this,” and it's not just all woo, woo, making up stuff. It's true woo. It's true, but it has these ancient roots. We're not getting rid of the central reason why we're here. We're just opening it up and letting God speak to us through nature. And I see tributaries all over the place. I see this as a movement. So we hopefully will keep a monthly service in Delaware. I want to have a monthly service in Maryland, in DC, obviously, weekly here in Virginia, and so that for people on our border from North Carolina, they're like, “I want to be on a board so that I can help this come to us in North Carolina.” Yeah, it's particularly people with neurodivergent kids. Like worshiping in nature is an incredible way for them to encounter God. It's so hard to sit still and pay attention to a traditional service. So I want to see wherever you go, you know, in six or seven months...wherever you go in the country...Debra Rienstra Hmm, six or seven months, huh?Pete Nunnally No, but eventually that there will be churches like this all over. And there are some. I think what's different about us versus some of the other expressions, is that we are faithful and have integrity to our Christian tradition, but it's really an act of recovery. We're not making anything up. We're just remembering what our spiritual forebears used to know about the wisdom of creation as it relates to God's ecology and our own personal lives. So I want to see churches like this in every state, in different places. We do it in DC, and people are always like, “Oh my gosh, you should do it in this very remote, beautiful place. “And I'll be like, “Well, I'd love to do that...” The highly populated areas, cities like DC and New York and Boston...the need is so great for people to be pulled off of the hamster wheel, because everybody wants to climb a ladder, you're going to realize it's leaning against the wrong wall. You get to the top, and you're like, “This isn't what I wanted.” All that work and effort. So my vision of the future is that there are multiple Water and Wilderness Churches. That's not a new concept. Evangelical churches and multisite churches all over the place, and it wouldn't be like that at all.Debra Rienstra Yeah, you're just prototyping, and people can find an expression.Pete Nunnally Somebody has to show other people that you can do it this way, and you can get it funded and make it self-sustaining. The watershed community is part of how we keep that self-sustaining, because you can encounter and you have touch points with our Zoom book studies, or with the videos that I do, or the blog or other resources. It's this gathering movement, this rising of the tide of spirituality that really is, like it's going to happen, because people—I talk to so many people and they're like, “Yeah, I don't go to church anymore, but I would go to that church.”Debra Rienstra That's something.Pete Nunnally They're like, “I would do that. I can't do this because it reminds me of past harm or hypocrisy or whatever, but I would do something like that.”Debra Rienstra It answers a deep, deep need that people don't always have the words for. But, as you say, when they see the possibility, something in them says, “Yes, that's what I'm looking for.”Pete Nunnally Yeah, Debra, and like me too. I still don't have the right words to express what happens to me when we do this. All I know is that I have to do this, and it's not easy. It'd be a lot easier to take a nice-paying, traditional church job with a staff, and you know, this regular stuff, but it's not what God wants me to do.Debra Rienstra Well, thank you so much for talking to me today. I have one final question: favorite fish, favorite fishing spot?Pete Nunnally My favorite fish would be, I mean, I sure love fishing for catfish, but that's a lot of hanging around. I would say redfish, and I like to fish down in the Northern Neck, which is where the Potomac and the Rappahannock and the York rivers go into the Chesapeake Bay. So the bottom end of those rivers are all salt water and they're just exquisite. So it's just so beautiful. And I love chasing down those redfish. Tastes delicious.Debra Rienstra Well, happy fishing. And thank you again so much for talking to me today.Pete Nunnally Thank you. Thanks, Debra.Debra Rienstra Thanks for joining us for show notes and full transcripts, please visit debrarienstra.com and click on the Refugia Podcast tab. This season of the Refugia Podcast is produced with generous funding from the Calvin Institute of Christian Worship. Colin Hoogerwerf is our awesome audio producer. Thanks to Ron Rienstra for content consultation as well as technical and travel support. Till next time, be well. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit refugianewsletter.substack.com

A bargain part that looks perfect, installs easily, and quietly destroys your engine months later—that's the nightmare more drivers are waking up to. We dig into the growing wave of counterfeit auto parts sold online, from fake water pumps that toast head gaskets to sensors that never program and starters that die long before their time. As shop policies shift to protect both customers and reputations, we share how to source smarter, when to insist on OEM, and what “too good to be true” looks like in the real world.From there, we widen the lens. A rapid-fire recall rundown spans multiple brands and real safety risks—corroding starter relays tied to fires, camera failures that erase visibility, and steering components that can detach. We talk through how to check your VIN, schedule fixes, and understand why these campaigns matter. Then we have some fun with market surprises in “guess the sold price,” where a resto-mod '69 Camaro brings big money, a clean '82 Mustang tempts first-time buyers, and an unlikely Amphicar floats to a premium. The thread through it all is value—when it's real, when it's hype, and how to tell the difference.We round out the ride with racing highlights and a compact tour through auto history, connecting today's choices to yesterday's milestones—from Henry Ford's early credibility on the track to the Model T's scale, the Chevy-Ford rivalry, Plymouth's role in accessibility, and the elegance and exit of Duesenberg. Along the way, we unpack tire buying the smart way: using trusted installers, reading codes, and understanding OE fitment without falling for counterfeits. If you care about reliability, safety, and the thrill of owning something that lasts, this conversation gives you the tools to buy better and drive with confidence. If you enjoyed it, subscribe, share with a friend who wrenches on weekends, and leave a quick review so more car lovers can find us.Be sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12nCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Podcast, email us at info@inwheeltime.com

I greet you in Jesus' precious name! It is Wednesday morning, the 8th of October, 2025, and this is your friend, Angus Buchan, with a thought for today. We start in the Book of Job 28:28:”Behold, the fear of the Lord, that is wisdom, And to depart from evil, is understanding.” Then we go to the Gospel of John 17:17:”Sanctify them by your truth. Your word is truth.” The Bible is the truth. We don't have to reinvent anything else. Everything you need to know, everything you need to stand by, is found in the Holy Word of God, the Bible. We cannot and we may not change anything. We've got to keep it simple. When you're talking to your children, make it very simple and then they will understand what the truth means. If we look at John 18:38. Jesus was standing before Pontius Pilate when he was judging him, and Pontius Pilate asked Jesus a question, ”What is truth?” Folks, there are none so blind as those who cannot see or don't want to see. Isn't that a true saying? You see, Pontius Pilate was looking into the face of truth itself. He was looking into the face of God and he was asking a question, “What is truth?” I want to say to you today, we must keep it simple. The Gospel is not complicated. I remember somebody saying to me a long time ago, ”Educators complicate, communicators simplify.” Keep it simple. Keep to the Word of God. When somebody says to you, ”Show me the truth,” give them a Bible because that is truth.You know the great automobile manufacturer Henry Ford? They came to him once and said, ”We want to paint the Model T Ford a different colour” (because in those days, they were all black). Henry Ford said, ”You can paint it any colour you like, as long as it stays black.” Folks, you can say what you like as long as you do not misinterpret the Bible. For those preachers that are listening to this word this morning, you have a tremendous responsibility when you get onto the platform, into the pulpit. You deliver the word of God because you will be judged accordingly. Just tell them what Jesus means to you! Have a wonderful day, God bless you and goodbye.

Are You Missing Out on Real Estate's Best-Kept Secrets? Imagine investing in properties where: Tenants fix their own roofs You can boost income with a few tech upgrades Most investors are too scared to even look This episode reveals two underground real estate niches that could change your wealth strategy forever: Mobile Home Parks and Parking Lots Special Guest: Kevin Bupp, an investor with over $1 BILLION in real estate transactions under his belt shares how everyday investors are building wealth in places others overlook. Grab your FREE real estate investment white papers and unlock hidden wealth strategies at InvestwithSunrise.com  Resources: Text FAMILY to 66866 Call 844-877-0888 Visit FreedomFamilyInvestments.com/GRE Show Notes: GetRichEducation.com/574 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Keith Weinhold  0:00    Welcome to GRE. I'm your host. Keith Weinhold, talking about first mobile home park investing and then investing in parking lot assets. What makes them profitable? What gets investors excited about mobile home parks and parking lots? What are the risks and what's the future of both of these real estate asset classes? All with a terrific guest today on get rich education.   Keith Weinhold  0:28   You know, most people think they're playing it safe with their liquid money, but they're actually losing savings accounts and bonds don't keep up when true inflation eats six or 7% of your wealth. Every single year, I invest my liquidity with FFI freedom family investments in their flagship program. Why fixed 10 to 12% returns have been predictable and paid quarterly. There's real world security backed by needs based real estate like affordable housing, Senior Living and health care. Ask about the freedom flagship program when you speak to a freedom coach there, and that's just one part of their family of products, they've got workshops, webinars and seminars designed to educate you before you invest. Start with as little as 25k and finally, get your money working as hard as you do. Get started at Freedom family investments.com/gre or send a text now it's 1-937-795-8989, yep, text their freedom. Coach, directly. Again, 1-937-795-8989,   Corey Coates  1:40   you're listening to the show that has created more financial freedom than nearly any show in the world.This is get rich education.   Keith Weinhold  1:56   Welcome to GRE from Burlington, Vermont to Burlington, Washington and across 188 nations worldwide. I'm Keith Weinhold, and you are inside get rich education. We are all firmly in the fall season. Now, autumn, if you prefer. And as we often do, we're discussing residential real estate investing today, but it's two different and distinct niches within that, and I guess they both have to do with wheels, as it turns out, mobile home parks in the first part of the show and then parking assets later today. I think there's a compelling future use case for at least one of those two to speak to our international audience for a moment, but this will actually help clarify things for you. If you're a North American too, though it's called a mobile home, well, it doesn't really have that much to do with wheels. There might not be any wheels on it. And if a resident lives inside one of these for, say, a decade, well then it's probably going to remain attached to that same location on the ground all 10 years. That's why a mobile home is often referred to now as a manufactured home. What it is is it's a factory built residence, constructed on a permanent chassis and then transported to a site. I mean, that's what we're talking about here, and they are a less expensive alternative to traditional homes that have, say, a cast in place, concrete foundation. So therefore, understand, mobile homes are affordable housing, highly affordable housing, and that's really important in this housing affordability crisis. And I've talked quite a bit about that on the show, and the meager national supply of that all types of affordable housing, they are recession resilient. I mean, that's just one reason why we love affordable housing types here at GRE where we're often buying rental property just below an area's median price. You know, people think of mobile home parks MHPS, that they're all crime ridden and that there are slumlords. But that is not true in every case. There are actually nice ones. If you're an MHP investor, you often only own the land beneath the structure, and not the mobile home itself. The resident owns the mobile home itself. So therefore, if there's a leaky roof or a window needs replacement, or flooring needs replacement, that is on the resident to fix, not you. MHP dwellers, they often don't have to pay property tax, though, because, like I said, they don't own the land. The landlord, or the community, therefore, is the one that has to pay the property tax. So there's some thoughts on mobile home parks for you, parking asset, real estate that's still settling into its post pandemic pattern with Return to Office mandates that aren't really fully matured yet. We're still settling in and seeing how that is going to look. And then when it comes to parking lots, you got to wonder about its future. When you consider the proliferation of autonomous cars, will that make parking lots obsolete? I'll have our guest address that longtime GRE listeners, you might remember episode 13 of this show, yeah, almost 11 years ago, that episode was about how autonomous cars will affect your future and your real estate and the very need for parking lots and a lot of what I discussed there in early 2015 that is beginning to come true, but this autonomous car adoption that is way slower than a lot of people thought. I mean, most Americans, they still have not been inside an autonomous car at all. A lot of people are still saying that they don't trust that that should change soon. But as for now, I'm just guessing that fewer than one in 10 Americans have been inside an autonomous car, probably quite a bit less than that. Today's terrific guest has over $1 billion in real estate transactions under his belt. This should be interesting. He is a specific investor in both mobile home parks and parking assets.   Keith Weinhold  6:26   Today's guest is a seasoned real estate investor entrepreneur, and he's a prominent voice in the space, because he hosts the real estate investing for cash flow show. He's built a strong reputation as an expert in two niches that have less competition than some other investments, and we'll discuss those two today. They are mobile home parks and also parking asset investments too often overlooked yet pretty profitable niches, and he and I have a lot in common. I'm on the Forbes real estate Council. He is on the Forbes Technology Council. He and I are both native Pennsylvanians. It's been quite a few years. Hey, welcome back to GRE it's Kevin Bupp.    Kevin Bupp  7:06   Hey, Keith, thanks for having me back. And yeah, excited to be here, my friend, and excited to finally get caught up. When you referenced that, it was nearly eight years since we last spoke. I was taken back a little bit because A lot's happened in past eight years.    Keith Weinhold  7:21   I know that's wild with where things are at. People didn't even know the meaning of the word pandemic when you were last here on the show, Kevin, let's talk about really the case for mobile home parks. I know they can be a strong, cash flowing asset once people are really dialed into them. I think what's interesting is, since you were last here on the show, really, from the pandemic on, it's been a well documented national story where lay people just know about how the supply of housing just is not adequate in order to meet demand, and what that usually means, just talking about the single family space is, of course, they're building, but they're not building fast enough to keep up with population growth and housing demand. But what's so compelling about mobile home parks is, I mean, they're barely even building them anymore, like they are contracting in supply in a lot of areas. So tell us more about the compelling case for mobile home parks.    Kevin Bupp  8:16   Yeah, well, you had a big one. You know? It's an asset class that has a diminishing supply, right? We can get into the reasons behind that. But, you know, just from a high level perspective, one of the other factors as it relates to, you know, available homes, available housing for the growing population, is that while they are building stick boat homes, they're not fulfilling the needs of those that actually need affordable housing. So there's not a lot of the average working household can't necessarily afford the starter home any longer, and so mobile home parks are unique. I truly feel they're the best vehicle to help us fill this void of housing, affordable housing that is really needed throughout the entirety of the country. I mean, there's very few markets in this country that are still affordable. There's some places you can still go buy. You can probably go to Flint, Michigan, buy a home for 50 or $60,000 but generally speaking, I think the median home price today, I think it's crested over 400,000 I don't have the exact number, but I do believe over $400,000 and the average starter family, or even folks that are, you know, just working two jobs, making 40, $50,000 a year, they can't afford to purchase that type of home, a $400,000 home. And so again, these mobile homes you had mentioned, they're not building mobile home parks any longer. However, they're still building new mobile homes, and it's kind of interesting what's evolved over the past 10 years. The quality of the product is it's like a night and day difference of what it looked like 1015, years ago, of the homes themselves to what they look like today, and what you get for your money. You know, the average single wide that we might be putting into a community, brand new home, 13, 1400 square feet. Someone could come in and for roughly $80.70 $80 a foot, can buy a brand new home that's never been lived in before, that's unheard of, that's absolutely unheard of when you compare it to the average or the median home price across the US today. So it really is kind of the last frontier, and it's typically any market that we're in, if you take the same comparable quality of an apartment complex in the same, you know, area of town, the same school districts, we're typically about 20% less all in cost to actually own your own home, versus that of even renting the comparable size apartment. So it's a very compelling reason for folks that are looking for an affordable place, but not just affordable, but clean, safe and quiet. I mean, like we run very respectable communities, they're in the really good school districts. They're places that folks are proud to live and raise their families, then,    Keith Weinhold  10:22   yeah, that's true. This would really help meet that affordability challenge, another problem that's been so well documented. Talk to us more about what makes mobile home park investing different from investing in single family rentals or even a fourplex or a 20 unit apartment building.    Kevin Bupp  10:40   A lot of the fundamentals are similar, and I would say that it's probably more comparable to that of an apartment complex to a certain degree. Just think of it as a horizontal apartment complex, where units aren't stacked on top one another. They're just layout horizontally more wider than they are tall. But the bigger difference is in most instances, we don't actually own the homes, so the residents own the mobile homes, whereas we as community owners own the infrastructure, we own the land. We own the roads, when the sewer lines, the water lines, the common areas, if it has a clubhouse, if it has amenities, so we maintain and we own all that collective area where the folks basically come and they bring their home, they fix it to the ground, and then ultimately pay a slot rent to have their home there on that premise. And so for us, it's very attractive in that the resident that's in their home, if they have a Roofing Leak, they have a plumbing leak, they have their HVAC system go out. They're not calling us like they enter an apartment complex. It's on them, yeah. So they're homeowners. And a couple other really attractive elements of that that come as a result of having residents that live there, not just renters, is that they're very sticky. And so just like in a standard single family subdivision, where you've got folks that might have lived there for generations, you just reference that your parents literally live in the same house, and so they've lived there a very long time. It is quite common to find residents and even multi generations of the same family that live in our communities. And a couple come to mind. We just celebrated a woman's 50th year of living one of our communities in brendalin. And so you've got sticky resident base. There's not a lot of turnover. And then the last big piece of it that is really attractive us is a homeowner mentality is very different than a rental mentality as far as upkeep. And so you got folks that they plant flowers, they ensure that their units have curb appeal, right? They put flags out, they put decorations out during the holidays. It's a lot more warmth than that of what you might find in a traditional rental apartment complex.    Keith Weinhold  12:26   So what all does the tenant pay for? You mentioned that they pay for the lot rent. What other expenses do they have? How does that look for them?    Kevin Bupp  12:36   Typically, you know, utilities. So they'll have their own individual meter. They'll pay, you know, direct to the utility company, utility provider, water and sewer as well. They'll pay for their water and sewer usage. And that can come in many different forms. Sometimes, where our communities have public utilities, where it's built directly by the utility provider, sometimes it's more of a private system, where we're actually acting and participating as utility provider and building them back for their usage. Really the standard things that you might pay for if you live in a single family home. I think so the areas where it might differ. And honestly, this is really community by community for us, some of our communities, literally, the residents, they pay for the utility use, but outside of that, literally, we mow the grass, we shovel their driveway, we shovel their walkways, we handle all those type of elements, whereas some other communities, the residents we might require that they actually maintain their own grass so they their own grass, so they have to mow it, or hire a a third party vendor to come in and mow it. They might have to actually shovel their own driveway. And a lot of how we run a community really is depend on how it used to be run when we took it over. You know, if it's not broke, we don't fix it. And so a lot of times we don't like shaking things up too much. If they're used to a certain way, we just keep it status quo and continue rolling on of how the prior ownership used to manage it really similar elements of what a folks, an individual living in a single family home, might pay for so very similar.    Keith Weinhold  13:48   Okay, so they pay you the rent for the lot. This puts nearly all the maintenance and repair burden on them. So is there any sort of HOA like body here?    Kevin Bupp  13:58   Not in our community. You do find some communities, and most of these that have an HOA are typically a community that's gone through more of a co op type arrangement to where the actual individuals only like fractionalized share of the community, the residents that live there, and so then they have a the oversight from an HOA that's managing the daily operations, managing the financing, managing the budget, things like that. But in our communities, no, there is not an HOA, I'd say the one other thing that's typically included in lot rent is they don't have property taxes, right? So we own the land, and so the individuals that live in these units aren't paying individual property taxes. A lot of states require that they have a registration fee, just like you do in your vehicle, that they would have to pay on an annual basis. And then most of them have insurance as well. You know they're covering you're carrying homeowners insurance on the actual dwelling itself. Outside of that, it's, again, just pretty straightforward,    Keith Weinhold  14:47   yeah. So here we are in this low competition, low supply niche that we're talking about here we think about communities and nimbyism and building, not in my backyard. ISM oftentimes that's a sentiment that residents of a certain area have, residents say something like, ah, we don't want this new 200 unit apartment building or mobile home park here in our single family home neighborhood, like, that's nimbyism. But in mobile home parks, to me, it seemed like nimbyism is often at a different level. It's at the government or the municipal level, like your town or city, might not want one, because it doesn't generate as much property tax revenue as a new single family neighborhood would. Is that the reality? Kevin,   Kevin Bupp  15:31    that's absolutely the reality. And that's why you don't see new parks getting built. I think last year, ones that I know of, there are about a dozen that were built, many more than that. They're actually shut down, you know, for redevelopment purposes. And so that is absolutely huge part of it. In fact, you know, it's frustrating, because pretty much every municipality across the country the topic of affordable housing, it's on the radar, and it's probably one that is discussed quite often. And in all reality, again, these mobile home parks really would help resolve that challenge at most of these you know, municipalities are the shortage of homes, affordable homes, that they're facing across the country. And so, you know, another big piece of it, you mentioned the tax basis, absolutely, you know, the municipality would make, they'd have much better tax revenue from pretty much anything else that could be built there. And so that's a big barrier. But the nimbyism piece of it, I think a big part of that is it's unfortunate. I think it's getting better over time. There's bad operators in our space, just like they're bad operators in the apartment space, just like there's bad operators landlords that have single family homes that just let them deteriorate over time and don't repair things. Unfortunately, we kind of get lumped all the mobile home parks get lumped in that bad bucket. And so while there's, you know, I always joke and say there's mobile home parks that are on the wrong side of town, wrong side of the tracks, right? You don't want to go to and during the daytime. Well, guess what? There's subdivision, the single family home, neighborhoods that are the same thing, and there's apartments that are like that as well. You don't go anywhere near them. And you've got the middle of the road, right? You've got just the good, hard working, blue collar folks that want to send their kids to good public schools. We've got those communities apartments are that way too single family home subdivision, you got white collar stuff. You got some higher end stuff. Unfortunately, we kind of all get lumped in that bad bucket. That's where the assumption that's made by folks that don't understand mobile home communities have never driven through one. They just assume that it's all, you know, basically, drug, sex, rock and roll, the wrong element that we do not want in our neighborhood. We don't want anywhere near us. It's going to devalue our home prices. And for that reason, you just don't see them getting built. It's unfortunate, but it's the truth.    Keith Weinhold  17:20   Yeah, I'm just thinking about the mobile home park that I drive past most often. It's sort of walled off. There's maybe an eight or 10 foot high wall around it. I don't know if that's something that the municipality erected to sort of screen its appearance off, or something that the mobile home park built, which is my guess as to who built it, but not all mobile home parks look blighted   Kevin Bupp  17:43   absolutely, yeah. And I don't know the case that you just referenced there. I mean, it could be for sound deadening purposes, if it's off of a busy road. It could have been something put up as far as just to kind of shield off so folks that are driving past don't see the community. My guess would be that's probably not the the reason that was built. But in any event, these are, there's, you know, we've got a number of communities, Keith, that if you drove through, and I didn't, if I blindfolded you and you drove in, so you went past the entrance, you went past a sign that said manufactured home community, and I took you down a road, you wouldn't believe that you were actually in a mobile home park. Some of these homes, they're double wide homes, and they look like ranch homes, and so they're actually laid out perpendicular to this, or parallel to the street, and then they have two car site built garages that are attached to them via breezeway. So they look like your traditional ranch style home, but they're absolutely 100% mobile homes that could be moved if you wanted to move them, and for a fraction of the price of what a neighboring single family home might sell for. So there's all different qualities. They all come in different shapes and sizes. But to my point earlier, some of these communities, they're not even affordable. There's actually, there's down here in Florida, we've got what we call lifestyle communities. It's very common out in Arizona as well, where it's a lot of times a second home for snowbirds, you know, retirees that want to come down and want to live an active lifestyle. You know, they want to have two swimming pools. They want to have an activities director. They want to have, you know, shuffleboard and pickleball courts and tennis courts, and they want to live this lifestyle. And those units are anything but affordable. In fact, there's many. There's a community down the road for me that, you know, their lot rent is $1,200 a month, and so you factor that in with probably a house payment. And you know, you might be looking at 2000 to, you know, $2,300 a month, all in for the house and the lot rent. And so not necessarily in the affordable scheme of things, but they come in all shapes and sizes and again, unfortunately, we just get lumped into that bad bucket. It's unfortunate because I do think that we could really help start making a dent in this affordable housing crisis. I don't how it's going to happen any other way. I really don't, because we can't build affordable products at this point in time. It's not possible    Keith Weinhold  19:37   a posh an exclusive mobile home park there that you're referencing in Florida. As paradoxical as that sounds, tell us, Kevin, how that really works, because I know you help investors get in to mobile home parks. Does this mean an investor owns a full Park? Or I wouldn't imagine you're just doing it at the level where you just own one lot and then have One dweller pay you the lot rent. So tell us about how it works from the investor angle.    Kevin Bupp  20:05   We have fund structures that we typically roll out through sunrise capital investors and any one individual fund will own somewhere between nine to 13 somewhere, typically in that range, mobile home communities. These communities can range in size from maybe as small as 80 or 90 lots to the largest community we own at present time is 780 lots. And so it's quite large. I mean, the size of a small town. But essentially, investors come in and they own a based on their investment. They own a proportionate share of the various properties that are owned underneath that fund umbrella. And so one, an individual, might come with 100,000 and own a smaller proportion share than someone that comes in with a million dollars. But they are owners. They're absolute owners. They participate in the cash flow, they participate in the the upside, and they participate in the proceeds. When we have capital events, either cash out refinances or potential sale events.    Keith Weinhold  20:56   Tell us more about why it's so profitable. Why do mobile home park investors get excited,    Kevin Bupp  21:01   as with anything, Keith, you know, you got to buy it, right? And, you know, we look at a lot of deals, and a lot of deals don't pencil like, if we bought it for what they're asking, we would make money. We might lose money. And so the money's made on the buy, just like with any other type of real estate investment. But I think the one factor that really has allowed mobile home parks to be an attractive investment vehicle over the past, really, the last decade, it's grown the attention of lots of different private equity groups, institutional investors, that 15 years ago, they weren't in the space, and the biggest reason is a lot of these. It's a very fragmented niche, and so there was no consolidation that existed 10 years ago. There was really only two public traded companies outside that. It was mom and pops, mom and pops, that typically owned one, maybe sometimes two or three communities, but it was just a very fragmented niche. And what you find those fragmented niches that there's a lot of inefficiencies that exist in the operations. There's a lot of inefficiencies that exist with regards to utility management or managerial oversight within the community, or even keeping up with market rents. And so very often, we'll get into a community we just bought one at the end of last year, and right outside of Ann Arbor, you know, great sub market in Michigan. It's it literally has never traded hands. It was built back in the 80s by the gentleman we purchased it from. He was a subdivision developer, but he got into the manufactured housing space, so he built this, what looked like a subdivision, but it was mobile homes and and he basically owned it up until we acquired it last year, but gorgeous community, well maintained, needed some upgrades, different amenities that just were a little worn out and tired. But the biggest element within that community was that the market rents in the local area were roughly $800 a month. $800 a month for lot rent, and when we purchased it from him, the average lot rent throughout the community was $477 so there was a significant loss lease that exists. And we see this quite often with just over time they've owned it, free and clear, they go 567, years out, doing rent increases, and sooner or later, they find themselves in a situation where they are severely below the local market rents. And so there's typically a lot of loss, at least recapture, that we find going into these communities. Sometimes we'll also go in and we'll find there's a lot of waste with the water and sewer cost. It might not be billed back for usage to the residents, to where if you're not paying for something, sometimes you're abusing it. And a lot of times we can go in and put individual meters in and almost send entirely that savings down to the bottom line and find it as additional noi on our PNL. And so it's just inefficiency of operations, and again, quite common, given the mom and pop nature of this asset class. But it's very quickly becoming consolidated. Now it looks very different today than what it looked like as far as the ownership groups. When I go to an industry event 10 years ago, those other guys like us, and then a lot of mom and pops. Now it's, you know, the likes of reps from Blackstone and Carlisle group and and got lots of other institutional groups that are showing up there. So just it's very different world, and probably more akin to that of what the apartment sector looks like, as far as ownership groups and the consolidation that's happening.    Keith Weinhold  23:52   You're feeling more of that competition. Kevin and I are going to come back and talk about another, I suppose, real estate investment that has something to do with wheels, and that is investing in parking lots. I'm your host, Keith Weinhold   Keith Weinhold  24:07   if you're scrolling for quality real estate and finance info today, yeah, it can be a mess. You hit paywalls, pop ups, push alerts, Cookie banners. It's like the internet is playing defense against you. Not so fun. That's why it matters to get clean, free content that actually adds no hype value to your life. This is the golden age of quality email newsletters, and I write every word of ours myself. It's got a dash of humor. It's direct, and it gets to the point because even the word abbreviation is too long. 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While it's on your mind, start at Ridge lending group.com that's Ridge lending group.com.   Ted Sutton  25:51   Hey, it's corporate directs Ted Sutton. Listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  25:59   welcome back to get rich education. We're talking about two real estate investment niches with Kevin bump today, an expert in both mobile home park investing and in parking lot assets. And Kevin, I got to tell you, I am more skeptical about parking lot investing than I am about mobile home park investing, but you can probably help me with this. I think we know that. I mean, gosh, just historically, ever since Henry Ford did his thing. I mean, mass transit adoption is really slow in most US cities. But anymore, one needs to wonder, okay, can autonomous cars disrupt the parking model? A Robo taxi can just constantly stay on the road, dropping off and picking up passengers where, you know, some people foresee a day in the not too distant future that people won't even need to own cars. They'll sort of have a subscription to a car service, but now this is where your expertise is. So I'm sure you thought above and beyond that. So what are your thoughts there, just for the need for parking spaces?    Kevin Bupp  27:11   You make a valid point. I think the adoption of that, it's, I think it will be very different from market to market, say, the city, whereas, if you want to maybe look at one area. We have a parking garage today in downtown Phoenix, Arizona. Phoenix is very much a driving city. It's parsed out very far the public transit. It's not great there. And again, it's just it's a wider state, whereas, if you compare it to like a San Francisco, the adoption of Robo vehicles and robotaxis and things like that autonomous vehicles is much, much faster than that of a of a phoenix. But also San Francisco is much a much more consolidated marketplace as far as the urban core. And so for that reason, you know, we look at parking, it's got a there's a couple things also that feed into that. So I want to back up a little bit. One of the major changes that has been really playing out over the past 15 years within the parking sector is that building departments within now, I think it's over 100 cities across the country. Denver just announced last week that they're also adopting this policy. And that policy is that historically, if you were Keith, you're going to go on, hey, I want to build this in downtown. I want to go build this apartment complex, condo complex, mixed use property, whatever it might be. Historically, they would have required you, whether you wanted to or not. They would have made you put in a certain amount of parking per 1000 square feet, every municipality would have a formula. And what, what a lot of these cities realized a couple decades ago is that, based on their, you know, antiquated formulas, they had a surplus of parking available on a lot of these downtown areas. You know, it wasn't being used. And given the developer an opportunity and the choice to say, Hey, do I want to build 20 more parking spaces that aren't going to get used? Or I want to build want to build 10 more apartment units, they're going to choose the apartment units. And so the parking mem requirements have been taken away, have been eliminated in a lot of cities over the last decade plus. And so that's created a shrinking supply of parking because now when developers build something, they're building only as much as they need, sometimes not even as much as much as they really need, because then they can still rely upon other ancillary parking structures within the immediate marketplace. And so, so there's a shrinking supply of parking. And every city that we own in today there's a massive shrinking supply of parking. So that's big piece of it that we know that inevitably, if we get the location right, an area where literally, you wouldn't be able to afford, based on the cost of construction and the cost of lands, they wouldn't be able to afford even building new parking structure, if you so chose to. And now that there's also a shrinking supply, diminishing supply, of this parking that we can be comfortable in our demand for our product, and so to the point of like autonomous vehicles and things of that nature, I do think there will be a time. I don't know how long that time is. I do think that there will be a time where we'll see some sort of impact. I don't know what that is. And so how we underwrite deals is we feel very confident over the next 10 years. We have to have a absolute confidence level over the next 10 years that there's going to be continual demand based on the various factors within this marketplace, the demand drivers that are servicing that garage, like, who's parking there, why they're parking there. But second to that, when we. Buy something. We need to have the air rights. We know that there inevitably will be a higher and better use. So Location, location, location, it's got to make sense today as parking. We got the underwriting has to stand on its own as parking, and we have to have a comfort level that 10 years, there will be sufficient demand throughout the duration of the next decade, in the event things start changing down the road, we know that, literally, the lowest use that it could ever have is its present use, which is parking because it's just a concrete structure, sometimes just an asphalt parking lot, to where, once you go vertical, that's where you're going to be able to unlock a lot of additional potential. And so we don't underwrite the future. We look at that as icing on the cake. But we know, based on the the location, the proximity to, you know what else is happening in that marketplace, that location will be in demand, not just today, but many decades to come. So I'll stop there and see if you have any clarifying questions.   Keith Weinhold  30:51   I think about how for the parking lot investor, Jamie Dimon has been really good for you. He is so hard on the return to Office. Mandate?   Kevin Bupp  31:01   Yeah, I'd say one thing that's important to make note is, I don't know what the future holds for office I tend to make the argument that wherever picking office building in a marketplace, wherever they're at with occupancy today, I think it's probably as good as it's going to get. We don't have to go down that rabbit hole. But I just I feel like it's been long enough since covid. And don't get wrong, there's gonna be a few companies that are going to be pressed that are going to be pressing, you know, in a big way, to get people back, but I think 80% of them that we're going to go back are already there. And so any parking asset that we look at, if it's got more than 10 or 15% as far as relationship with an office building or multiple office buildings in immediate vicinity, then we typically pass on it. And on top of that, it's got to have a variety of demand drivers. So it just can't be supportive of one or two different demand drivers. We have have at least five. And so it can be a courthouse, municipal buildings, sports arenas. It's got to be a 24/7 city where there's something happening, 24 hours a day, seven days a week, hotel, valet, restaurants, retail, things like that. And office has to be a very minimal part of that makeup, or else we just move on, because I don't know how to fix it. How to fix that problem yet. I don't know what's going to you know what the future holds for your traditional office towers, especially the ones that are, you know, 50, 60% vacant at the present time? Yeah, that's interesting, because when you look at a parking lot and you're evaluating its potential and its current use, yeah, you're basically thinking about, what is that tenant mix. You don't want 100% of it to be for one office building. You would probably want a number of uses. That's correct. Yeah, absolutely. Again, like I said, Five is our minimum. I mean, the more the merrier. And I'd say another big piece of it, if we had to look at the different demand drivers and put a value or a hierarchy of what we feel, what are the highest priority demand drivers, transient is the best. I want to know that the folks that are coming there, there's enough attractions in immediate vicinity, and we need to know what those attractions are, and better understand those attractions. But there's a variety of attractions in the immediate vicinity to where it's going to continually attract transient parking. So it's not just it's not a reliance upon one thing. And so, for example, we just closed on a garage in historic Philadelphia, and so it's a block away from Liberty Bell, two blocks from Independence Hall, any of other museums. I mean, like it's it is we talk about location, location, location. It's there that part of Philadelphia has been in demand by tourism for hundreds of years, and I don't foresee that that changing anytime soon. And so 70% of the makeup of the traffic in that garage is made up of transient traffic, so folks that are visiting the various attractions and immediate vicinity. So even if one of those attractions went away, which most of them are historical, they're not going to go away. If one or two did, it still wouldn't have that significant of an impact on the parking demand.    Keith Weinhold  33:36   That's interesting. Okay, a transient customer, not one that's showing up and parking there every day to go to work. And yes, the Liberty Bell, Independence Hall, there's going to be a long term demand to see those sorts of things in person. So that's an interesting way to think about that. And Kevin, while we've been talking about parking, at least in my mind's eye, a lot of times, I've just been thinking about one paved at grade parking area, but we're talking about parking garages as well. Or what are some of the trade offs there between parking garages and an at grade parking lot?    Kevin Bupp  34:08   Yeah, I mean, at grade parking lot is, can't get any simpler than that. I mean, typically they're asphalt or sometimes just crushed gravel, but that's it. So as far as future capex requirements, there's not many, right? It's very, very minimal. Whereas a parking garage, especially if it's in a colder environment, where there's snow and you've got salt on the road, salt that's making its way up the concrete, seeping into the cracks, you've got structural rebar issues to worry about, things of that nature. So weather can take a major toll on parking structures if they're not maintained well. Whereas you know the worst that could happen the same weather, you know, the weather takes the same toll on these asphalt parking lots, but it really only equates to maybe a pothole that you have to fill in, and a parking structure could be deteriorated to the point of no return if it's been neglected long enough to where it might be unsafe, structurally where you know now you're you're getting condemned or shut down. So big considerations there, it's interesting. We Own, the one we own in Phoenix, the Phoenix, it's a desert. It's a desert climate. They get very little moisture. And that was that parking garage was built in the 60s, so very long time ago. It's the oldest thing we have in our portfolio, but it better condition has been preserved better than that of of a recent garage we purchased that was built in 1990 that's all the environment that's in. You know, there's really not much that can deteriorate concrete once in the desert.    Keith Weinhold  35:22   Was there any last thing on parking lot investing like something that gets an investor really interested in this asset class? What's really compelling and profitable about it?   Kevin Bupp  35:33    It's very technology driven business, and what we have found is a lot of these parking assets, of either they're owned by, you know, an individual investor, or if they happen to be owned by an institution, they've never been viewed as the primary investment vehicle. A lot of institutions that own parking garages, they happen to own them by default, because maybe they bought the two office towers years back, and it just happened to come with parking right? And so a lot of times, they've been somewhat neglected, like the PnL has been neglected. They haven't found ways to really extract all the value out of these parking facilities. And so very commonly, we'll go in and we'll find that the technology that's in place is 10 years old. And think about what a computer 10 years ago look like, right? Like it's you're not catching all the license plates. You're not able to log in and adjust pricing in a dynamic manner based on supply, demand factors. And so we can simply go in and just create a more efficient pricing model and find sometimes, you know, 10 15% of additional revenue just from doing those simple things, like literally a few $100,000 worth of upgrades and technology, we can add millions of dollars of value. There's other factors, you know, just simple things folks want to park in a not just clean and safe, but well lit. You know, they want to feel safe in lighting. And we'll find parking facilities that still have old halogen lights. Half of them are burnt out. If you start serving people, they're actually not parking there in the evenings. They're finding somewhere else to go because they don't feel safe. And so just going in and doing a revamp, you know, an upfit with LED lights, making it nice and bright, bright and clean and letting everyone feel safe, we'll find a instant increase in demand and Parkers in the later evening hours. So I mean just little simple operational tweaks that we can make that just have simply been overlooked for many, many years by the prior ownership groups.    Keith Weinhold  37:15   That's really interesting, that oftentimes the owner of a parking lot owns that parking lot as an afterthought, because they were in it to purchase the building that accompanies the parking lot. So it would make sense that when you focus on that parking lot, you could really add value and profitability to that lot. Well, Kevin, these have been interesting chats between mobile home park investing and parking lot assets. I think that the commonality here is that you the investor, are just owning a lot, and therefore the maintenance and hassles with these things are really low. This gives our audience an awful lot to think about. So Kevin, are there any last thoughts that you have about this space overall, and then please let us know how our audience can learn more.    Kevin Bupp  38:02   No additional thoughts. I don't believe I'd say that if you have an interest, if we've piqued your interest at all, we've written a number of white papers on both asset classes, both parking as well as mobile home parks. You can download all that for free on our website. Invest with sunrise.com We've got a number of other case studies on our website. We're pretty transparent. Well, what we buy, what we've owned, what we've exited out of. We'll go as far as providing appraisal reports and third parties and things like that on our website. So if you just want to get a sense of not just who we are, what we do, but just have a better understanding of the investment thesis behind parking and manufactured housing, there's tons of resources that you can download from the website.    Keith Weinhold  38:37   Well, that's a great way to learn more about Kevin, what he does, and then maybe even invest alongside him. Well, Kevin, it's been valuable and eye opening. It's been great to have you back on the show.    Kevin Bupp  38:46   Yeah, thanks for having me, Keith. Been a lot of fun, my friend. Good seeing you again.   Keith Weinhold  38:57   Yeah? Good stuff from Kevin there. The MHP space becoming more consolidated and corporatized too. You know, single family rentals are different from mobile home parks in that way. I mean, 90% of single family rentals are owned by small mom and pops, which means those people that own between just one and five properties, Kevin used the term loss to lease a few times. That phrase loss to lease being a real estate education show what that term means is really a lot like how it sounds. It is the potential income that a property owner misses out on because the actual rent collected is less than the current market rent. That's what loss to lease means. Though, I like the long term future of mobile home parks more than parking deals. You know, Kevin did, though, have some great answers for why he still likes parking. He focuses on a 10 year horizon. He. Looks for at least five use types for the parking. And then another great point is that in a lot of cases, the land that the parking occupies is its lowest use. So therefore, when they sell the parking area, they can get some nice exit income. That makes a lot of sense. And being two native Pennsylvanians like we are, I am familiar with that part of Philly that he's talking about. In fact, what's funny is that, in producing this show today, I guess cookies are doing their thing. This parking lot deal in Philly just appeared in my Instagram feed next week on the show, it'll be back to no guest. It's going to be all me, and you're going to hear some things that you wouldn't expect to hear Until then, I'm your host, Keith Weinhold, don't quit your Daydream.   Dolf Deroos  40:51   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively.   Unknown Speaker  41:19   The preceding program was brought to you by your home for wealth, building get richeducation.com

We've covered the news of Ford moving their headquarters to a shiny new facility… and demolishing the Glass House on Michigan avenue from a couple of angles. First, economic development and the business reasons. Second, the history of Ford's impact on Dearborn, going back a century. Now, in the third and final installment of the series, we're getting into the history of the Glass House itself. The significance of its architecture and the time in Metro Detroit in the country. We're also going to talk about fanciful plans that were drawn up for Ford more than fifty years ago that would have remade the look of the city into something almost out of science fiction. Dearborn might have gotten it's own rapid transit hub… and its own People Mover… as part of a massive redevelopment of that middle of the city that was Henry Ford's old land into everything from shopping to industrial to company campus.  Our guest is Mark Nickita, FAIA. He's an Architect, Urban Designer, and President of ArchiveDS. He's also a Fellow of the American Institute of Architects. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

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V sit and reach your way into a good time with Sarah and Lauren as they measure up in the Presidential Physical Fitness Test and discuss their experiences as kids in the 80's and early 90's. Energized with patriotism and ready to keep this nation safe, the Dipperz are ready to take on a real threat to western values...Jazz music! Learn how Henry Ford, notorious anti-Semite and total dork, got so freaked out he instituted a nationwide square dancing campaign that spread throughout our public schools. Let's get physical! Email us: dipperzpod@gmail.comInstagram: @dipperz_podcastSupport the pod: www.patreon.com/dipperz

V sit and reach your way into a good time with Sarah and Lauren as they measure up in the Presidential Physical Fitness Test and discuss their experiences as kids in the 80's and early 90's. Energized with patriotism and ready to keep this nation safe, the Dipperz are ready to take on a real threat to western values...Jazz music! Learn how Henry Ford, notorious anti-Semite and total dork, got so freaked out he instituted a nationwide square dancing campaign that spread throughout our public schools. Let's get physical! Email us: dipperzpod@gmail.comInstagram: @dipperz_podcastSupport the pod: www.patreon.com/dipperz

I'm excited to share episode one of a new podcast that I've helped create and produce. This new podcast is called David Senra, and it's hosted by David Senra. For those of you not familiar with David Senra, he is an expert in all things related to greatness. He studies greatness and understands it, mostly in the domain of business but also among creatives, athletes and other world-class performers. This first episode of the podcast is with Daniel Ek, the co-founder and CEO of Spotify. It's an absolutely spectacular conversation that I'm certain you'll enjoy. With episode one of David Senra now available, please be sure to subscribe wherever you're listening so you don't miss future episodes. You can also subscribe to the podcast on the platforms below. Spotify: https://spti.fi/TVrr557 Apple Podcasts: https://apple.co/3WaK1S6 YouTube: https://www.youtube.com/@davidsenra X: https://x.com/davidsenra Chapters (0:00) Introduction from Dr. Andrew Huberman (1:13) Reflecting on a Life-Changing Conversation (2:30) Optimizing for Impact Over Happiness (5:21) The Journey of Self-Motivation (10:11) The Importance of Trust and Relationships (15:37) The Role of Criticism and Self-Reflection (17:37) The Evolution of an Entrepreneur (23:27) Building a Company True to Yourself (34:56) The Power of Trust in Business (42:25) Intellectual Humility and Learning from Others (42:49) Shadowing Leaders for Growth (45:01) Learning from Mark Zuckerberg (48:15) Balancing Personal Taste and Metrics in Product Decisions (53:35) The Evolution of Leadership at Spotify (59:13) Building a Company That Outlasts the Founder (1:15:25) Managing Energy Over Time (1:25:31) The Never-Ending Game of Life (1:25:54) Lessons from Henry Ford (1:27:08) The Value of Solving Problems (1:31:42) The Importance of Quality (1:37:20) The Power of Focus and Patience (1:54:32) Balancing Work and Life (2:00:25) The Journey of Self-Discovery (2:08:43) Final Reflections and Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices

What do John D Rockefeller, King Solomon, Henry Ford, and Joseph Stalin all have in common? Two things. First, they are all on the list of the twenty wealthiest individuals who ever lived. Second, they are all rotting in the ground. While the blessing of money can do a lot of things, it cannot prevent death or buy one's way out of it. Jesus' words this week warn against allowing anything - whether a love for money or anyone or anything else - to fill our hearts and crowd out the love of God and love for God. Instead, let our hearts be filled with what serves us in this life and qualifies us for the next: the Word of God.

Bonus Stop: Edzel Ford's home, son of Henry Ford! After touring Greenfield Village I decided I wanted to go to a bonus stop instead of another day at Greenfield Village. I was stunned by the outward aesthetic  similarities of the Stan Hywet mansion. My wheels were spinning and memories flooded my mind from all the visits I had going to Stan Hywet from going with my mom to even working there.  Railroads The Stan Hywet mansion is located in Akron, OH, my hometown, the “Rubber Capitol of the WORLD”! I shared a lot about the history of Firestone and Goodyear, who used a lot of rubber making tires, in this episode. But on this day of my fieldtrip, I thought about what made Ford so successful? It was making the gasoline engine car affordable for more people, specifically farmers. I gave a little background on Rockefeller and Vanderbilt too to prove my point of “access equals success”. And remember in the other homes the extensive libraries? Access to education and knowledge, right? And you know what made those two successful? The railroads because it provided transportation and access to more products and places. They were able to get their products to more people.  And what do you think gave the North the upper hand in the Civil War? The railroads because they could transport supplies. And the other thing that made Ford so successful was his ability to pay his employees a higher pay than other companies. He was making more profit therefore able to pay his employees a higher rate.  I couldn't help but to think about Eleanor Ford's role (Edzel's wife) in their home. She lived for 35 years still after Edzel passed. She had a sitting room off of her bedroom upstairs, that she turned into her study. She ran her household manager responsibilities from that study. And although she wasn't fond of the entertainment wing, she knew it was expected of her to entertain. She was very philanthropic and sat on many boards. But she was the queen of productivity. You see she would have multiple board meetings going at one time and then she could just pop in and out as they were being conducted. Genius! Internet Just like railroads were the gateway to transporting goods and people, now Google, Facebook, Apple, and Microsoft transport information. And just like the Goodyears and Rockefellers could get their products to more people, it is the same way I can impact more lives. They have been able to be really successful in a shorter amount of time than before the internet and able to provide better benefits for their employees due to their success.   Organize 365® could not be what it is today without the internet. It gets more products to more people. It provides a more level playing field because it is accessible to all. And it has allowed me to learn about business and manufacturing. And because of the internet … we have podcasts! Yet another avenue to learn and/or get your message out. I always like to think of how women made their mark on change in society through their uniqueness. Artificial Intellagance I don't even know what to do with AI! (sigh) As technology advances so too does our ability for everyone to be successful due to a more level playing field for small businesses. Technology, transportation, and information provides access to more education. I wanted to take this series to think about where we have been as women, how it is now as women, and where we are going for women. What change could you have on society by doing what you are uniquely created to do?  EPISODE RESOURCES: The Sunday Basket® Sign Up for the Organize 365® Newsletter  Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

The Friday Five for September 26, 2025: AEP Countdown & Ritter Resources New D-SNP Client Resources Hacking Your Social Media Algorithm iOS 26 Updates to Apple CarPlay The Fight for ACA Enhanced Premium Tax Credits   Get Connected:

Henry Ford is credited for his innovative use of the assembly line, his obsession with maximizing efficiency, and for introducing the five day work week, but there is a much darker layer to Ford's legacy highlighted by abuse and neglect for the welfare of his workers. On this edition of our MoneyTalk Moment in Financial History, Nathan and Steve take us through the history of one of the Industrial Revolution's greatest contributors, Henry Ford. Hosts: Nathan Beauvais CFP®, CIMA®, CPWA® & Steven Beauvais; Air Date: 9/24/2025; Original Air Date: 12/18/2024. Have a question for the hosts? Leave a message on the MoneyTalk Hotline at (401) 587-SOWA and have your voice heard live on the air!See omnystudio.com/listener for privacy information.

When I sit down with product leaders who've spent decades shaping how Silicon Valley builds products, I'm always struck by how their career arcs echo the very lessons they now teach. Michael Margolis is no exception.Michael started his career as an anthropologist, stumbled into educational software in the late 90s, helped scale Gmail during its formative years, and eventually became one of the first design researchers at Google Ventures (GV). For fifteen years, he sat at the intersection of startups and product discovery, helping founders learn faster, save years of wasted effort, and—sometimes—kill their darlings before they drained all the fuel.In our conversation, Michael didn't just share war stories. He laid out a concrete, repeatable framework for product teams—whether you're a PM at a FAANG company or a fresh hire at a Series A startup—on how to cut through noise, get to the truth, and accelerate learning cycles.This post is my attempt to capture those lessons. If you're an early to mid-career PM in Silicon Valley trying to sharpen your craft, this is for you.From Anthropology to Gmail: The Value of Unorthodox BeginningsMichael's path to Google wasn't a linear “go to Stanford CS, join a startup, IPO” narrative. Instead, he started in anthropology and educational software, producing floppy-disk learning titles at The Learning Company and Electronic Arts. That detour turned out to be foundational.“Studying anthropology was my introduction to usability and ethnography,” Michael told me. “It gave me a lens to look at people's behaviors not just as data points but as cultural patterns.”For PMs, the lesson is clear: don't discount the odd chapters of your own career. That sales job, that nonprofit internship, or that side hustle in teaching can become your secret weapon later. Michael carried those anthropology muscles into Gmail, where understanding human behavior at scale was just as critical as writing code.Actionable Advice for PMs:* Audit your own “non-linear” career experiences. What hidden skills—interviewing, pattern-recognition, narrative-building—could you bring into product work?* When hiring, don't filter only for straight-line resumes. The best PMs often bring unexpected perspectives.The Google Years: Scaling Research at Hyper-speedMichael joined Gmail in 2006, when it was still young but maturing fast. He quickly noticed how different the rhythm was compared to the slow, expensive ethnographic studies he had done for consulting clients like Walmart.com.“At Walmart,” he explained, “I had to compress these big, long expensive projects into something faster. Gmail demanded that same speed, but at enormous scale.”At Google, the prime “clients” for his research were often designers. The questions he answered were things like: How do we attract Outlook users? How do we make the interface intuitive enough for mass adoption?This difference matters for PMs: in big companies, research questions often start downstream—how to refine, polish, or optimize. In startups, questions live upstream: What should we build at all? Knowing where you sit in that spectrum changes the kind of research (and product bets) you should prioritize.Jumping to Google Ventures: Bringing UXR Into VCIn 2010, Michael made a bold move: leaving the mothership to become one of the very first design researchers embedded inside a venture capital firm. GV was trying to differentiate itself by not just writing checks but also offering operational help—design, hiring, PR.“I got lucky,” he recalled. “GV had already hired Braden Kowitz as their design partner, and Braden said, ‘I need a researcher.' That was my break.”Working with founders was a shock. They didn't act like Google PMs. “It was like they were playing by a different set of rules. They'd say, ‘Here's where we're going. You can help me, or get out of my way.'”That forced Michael to reinvent how he showed value. Instead of writing reports that might sit unread, he had to deliver insights in real-time, in ways founders couldn't ignore.The Watch Party Method: Stop Writing ReportsHere's where the gold nuggets come in. Michael realized traditional reports weren't cutting it. Instead, he invented what he calls “watch parties.”“I don't do the research study unless the whole team watches,” he said. “I compress it into a day—five interviews with bullseye customers, the whole team in a virtual backroom. By the end, they've seen it all, they're debriefing themselves, and alignment happens automatically. I haven't written a report in years.”Think about that. No 30-page decks. No long hand-offs. Just visceral, shared observation.Actionable Advice for PMs:* Next time you run a user test, insist that at least your core team attends live. Skip the sanitized recap slides.* At the end of a session, have the team summarize their top three takeaways. When they say it, it sticks.Bullseye Customers: Getting Uncomfortably SpecificOne of Michael's most powerful contributions is the bullseye customer exercise.“A bullseye customer,” he explained, “is the very specific subset of your target market who is most likely to adopt your product first. The key is to define not just inclusion criteria but also exclusion criteria.”Founders (and PMs) often resist narrowing. They want to believe their TAM is huge. But Michael's method forces rigor. He described grilling teams until they admit things like: Actually, if this person doesn't work from home, they probably won't care. Or if they've never paid for a premium tool, they won't convert.Example: Imagine you're building a new coffee subscription. Your bullseye might be: Remote tech workers in San Francisco, ages 25-35, who already spend $50+ per month on specialty coffee, and who like experimenting with new roasters. If your product doesn't delight them, it won't magically resonate with “all coffee drinkers.”Actionable Advice for PMs:* Write down both inclusion and exclusion criteria for your bullseye.* Add triggers: life events that make adoption more likely (e.g., new job, new diagnosis, move to a new city).* Recruit five people who fit it exactly. If they're lukewarm, rethink your product.Why Five Interviews Is EnoughMichael swears by the number five.“After three interviews, you're not sure if it's a pattern,” he said. “By five, you hit data saturation. Everyone sees the signal. Any more and the team is begging you to stop so they can make changes.”For PMs under pressure, this is liberating. You don't need 100 customer calls. You need five of the right customers, observed by the right team members, in a compressed timeframe.Multiple Prototypes: Don't Ask Customers to ImagineAnother Margolis rule: never show just one prototype.“If you show one, the team gets too attached, and the customer can only react. With three, I can say: compare and contrast. What do you love? What do you hate? I collect the Lego pieces and assemble the next iteration.”Sometimes those prototypes aren't even original mockups—they're competitor landing pages. As Michael joked: “Have you tested your competitor's prototypes? No? Then you've left something out.”Actionable Advice for PMs:* When exploring value props, mock up three different landing pages. Don't ask “Which do you prefer?” Instead ask: “Which elements matter most, and why?”* Treat mild praise as a “no.” Only visceral excitement counts as signal.Founders, Stubbornness, and the Henry Ford TrapI pressed Michael on what happens when founders dismiss customer feedback by invoking Henry Ford's famous line about “faster horses.”He smiled. “The beauty of bullseye customers is it forces accountability. If you told me these people are your dream users, and they shrug, then you can't hand-wave it away. Either change your customer definition or your product.”This is a crucial lesson for PMs who work with visionary leaders. Conviction is necessary, but unchecked conviction can sink a product. Anchoring on bullseye customers creates a shared contract that keeps both egos and hypotheses grounded.Bright Spots > Exit InterviewsWhen teams ask him to interview churned customers, Michael often refuses.“There are a bazillion reasons people don't use something,” he said. “It's inefficient. Instead, I go find the bright spots—the power users who love it. I want to know why they're on fire, and then go find more people like them.”This “bright spot” focus helps PMs avoid premature pivots. Instead of chasing every no, double down on the yeses until you understand the common thread.Case Study: Refrigerated Medications and ZiplineTo illustrate, Michael shared a project with Zipline, the drone-delivery company. They wanted to deliver specialty medications. The core question: was speed or timing more important?Through interviews, the bright spot insight emerged: refrigeration was the killer constraint. Patients didn't care about “fastest possible” delivery in the abstract. They cared about not leaving refrigerated drugs on their porch.That nuance completely changed the product and infrastructure design.For PMs, the takeaway is that sometimes the decisive factor isn't the flashy benefit you advertise (“we're the fastest!”) but a practical detail you only uncover through careful listening.AI and the Future of ResearchWe couldn't avoid the AI question. Has it changed his process?“I worry about how AI is creating distance between teams and customers,” Michael admitted. “If my bot talks to your bot and spits out a report, you miss the nuance. The power of research is in the stories, the details, the visceral reactions.”That said, he does use AI for quick prototype copywriting and summaries. But he insists on live team observation for the real work.For PMs, the advice is to use AI as an accelerant, not a replacement. Let it write the rough draft of your landing page copy, but don't outsource customer empathy to a transcript.What PMs Should Do Differently TomorrowLet's distill Michael's 15 years of wisdom into actionable steps you can implement this week:* Define your bullseye. Write down exact inclusion, exclusion, and trigger criteria.* Recruit five. Stop at five, but make them exact matches.* Run a watch party. Get your designer, engineer, and PM peers in the virtual backroom. No observers, no insights.* Prototype in threes. Landing pages are cheap. Competitor screenshots are free.* Look for visceral reactions. Anything less than “Wait, can I get this now?” is a polite no.* Study the bright spots. Find your power users and figure out what makes them glow.* Compress cycles. The whole exercise—recruit, test, learn—should take days, not months.Quotes Worth RememberingTo make these lessons stick, here are five quotes from Michael that every PM should tape to their desk:* “I don't do the research unless the whole team watches.”* “A bullseye customer is the very specific subset of your target market most likely to adopt first.”* “After five interviews, you hit data saturation. Everyone sees the pattern.”* “If you show one prototype, the team gets too attached. With three, you collect the Lego pieces.”* “Mild encouragement is a polite no. Only visceral excitement counts as yes.”My Takeaways as a Coach and PMTalking to Michael reinforced something I've seen in my own career: product failure often comes not from bad execution, but from weak learning cycles. Teams don't test the right people, don't synthesize together, and don't act quickly on what they learn.Michael's methods aren't magic—they're discipline. They compress time, sharpen focus, and force alignment. Whether you're building the next Gmail or the next startup idea in a Palo Alto garage, these principles apply.If you're an early to mid-career PM, start by practicing on a small scale. Don't wait for your manager to bless a massive UXR budget. Run a five-person watch party with your next prototype. You'll be surprised at how quickly the fog lifts.ClosingIf this resonated and you're looking for deeper guidance, I also work 1:1 with PMs and executives on career, product, and leadership challenges. You can learn more at tomleungcoaching.com.And if you haven't yet, I'd love your input on my Future of Product Management survey. It only takes about 5 minutes, and by filling it out you'll get early access to the results plus an invitation to a live readout with a panel of top product leaders. The survey explores how AI, team structures, and skill sets are reshaping the PM role for 2026 and beyond. Let's ship greatness. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit firesidepm.substack.com

Send us a textThe heart-stopping moment when you realise your dog has vanished is something no pet owner wants to experience. Yet when Linda's tiny toy poodle Bobble disappeared during what should have been a routine walk, it led to valuable lessons that challenge everything we think we know about finding missing dogs.This compelling episode takes you through the entire emotional journey – from the split-second accident that led to Bobble's disappearance to the counterintuitive strategies that eventually brought him home. Most dog owners believe calling loudly and searching is the right approach, but Lauren discovered that silence and patience proved far more effective when Bobble entered "flight mode."The expertise shared from legitimate lost dog organisations reveals why scared dogs physically cannot respond to calls and how our natural reactions may actually drive them deeper into hiding. You'll learn practical, immediately useful strategies, including leaving scent items, keeping vehicles open, and recognising the early warning signs that might prevent a disappearance in the first place.Included is a cautionary tale about scammers who prey on desperate pet owners, having lost £575 to a fake drone search company in their moments of panic. This transparent account provides crucial information about legitimate resources like Drone to Home and Search and Rescue Drone charities that can help in these situations.Whether you have a tiny escape artist or a confident explorer, this episode delivers potentially life-saving knowledge every dog owner should have before they need it. Because, as Henry Ford said, "Fail to prepare, prepare to fail." Share this episode with fellow dog lovers – the strategies within could make all the difference between heartbreak and a happy reunion.Join us for AD Live & Unleashed, a *FREE* Naughty but Nice Dog 2-Day Event held 8-9 November 2025. Tickets are limited, grab your ticket today + bring a friend! https://absolutedogs.me/unleashedSupport the showIf you're loving the podcast, you'll love our NEW Sexier than a Squirrel Dog Training Challenge even more! Get transformational dog training today for only £27!Want even more epic dog training fun and games and solutions to all your dog training struggles? Join us in the AbsoluteDogs Games Club!https://absolutedogs.me/gamesclub Want to take your learning to the next level? Jump into the games-based training membership for passionate dog owners and aspiring trainers that know they want more for themselves and their dog - Pro Dog Trainer Club! https://absolutedogs.me/prodogtrainerclub And while you're here, please leave a review for us and don't forget to hit share and post your biggest lightbulb moment! Remember, no matter what struggles you might be facing with your dog, there is always a game for that!

What if the automotive industry is a never-ending battlefield driven by rivalry and ambition? Join us, as I uncover the epic tales of innovation that have shaped the world of cars. From Mercedes' pioneering victory with the combustion engine to Henry Ford's grand vision that brought automobiles to the masses, this episode reveals the intense battles that have defined the industry.   Everett J. #autolooks

Trying not to wake the baby, Charlie Kirk's REAL funeral, a man re-invents fitness, sending kids down the slide when they are too young, a fat woman can no longer ride a bicycle, a man dates a Discord, no peeing on the astroturf, the resistence fighters of Ham Planet, "can you imagine if they did the same thing to us", and toe nails getting ripped off; all that and more this week on The Dick Show!

Imagine you're the person that could have bought Amazon stock for $18.00 per share or maybe Microsoft at $21 per share, better still, Facebook, Coca-Cola, and Apple at their initial public offerings. Now, imagine you could have bought into any of those kinds of PHENOMENALLY profitable companies BEFORE they went public. Finally, imagine you did just that, got in on the ground floor, and still...somehow...managed to come out on the losing end.This is that story.GET THE BOOK FROM AMAZON: ⁠The Best of The Best of Uncle John's Bathroom ReaderGET THE BOOK FROM AN INDEPENDENT BOOK SELLER: The Best of The Best of Uncle John's Bathroom Reader⁠BECOME AN Elton Reads A Book A Week CONTRIBUTOR HERE:⁠⁠Elton Reads A Book A Week Patreon⁠⁠⁠⁠Tips!⁠⁠⁠⁠SOCIAL MEDIA!⁠⁠ ⁠This is the LINK TREE!⁠EMAIL: eltonreadsabookaweek@gmail.comThe following section is reserved for the people, places, things, and more that Elton probably offended in this episode--THE APOLOGIES SECTION: Uncle John, patient people, people that like longer episodes, and listeners like you.THANKS:Thank you for listening and sharing this podcast with others. It means a lot. I appreciate it, sincerely.A special thanks to Diedrich Bader, Jenna Fischer, and Steve Guttenburg for all their inspiration.[business, worst deal, American history, history, comedy, podcast, funny, company, corporations, corporate history, Ford, Model T, Daisy, bb gun, Henry Ford, business deal, near miss, hindsight]

Ok, I know you all have been dying to hear about my field trip to Greenfield Village. I tried to start the podcast three times before this final take because I want to tell you guys everything! But how in 45 minutes? Let me just say, I will be going back! Greenfield Village Most of us have seen a living historical farm of some sort. It's usually a field trip where you get to see what it was like to live in the past. You get to see the equipment and lack of current day machines that help with everyday household tasks and business. That's Greenfield Village but magnified. Henry Ford's goal was “I only want to have ordinary people who had extraordinary vision.” He brought homes from Thomas Edison(while he was still living), the guy who created the Dewey Decimal system, the bus Rosa Parks rode, the guy who wrote the McGruff readers, the Wright Brothers bike shop, and other buildings of significance. The first 6 years it was a school. There was a lottery system for admittance. Students would start their day in church. A church that my grandma used to attend. Henry Ford and Thomas Edison were basically teaching the next generation of entrepreneurs in Thomas Edison's innovation laboratory. Thomas accumulated all kinds of supplies, textiles, and tools to create. All new things start with education and innovation.  You are standing where the greats have stood I couldn't help but to think to myself often “You are standing where the greats have stood.” Especially when I was in Thomas Edison's lab. I was able to connect some aspect of my life to each house.  Thomas Edison was the first person to assemble a team and let them dive into their uniqueness. He hired people to come work in his lab and then innovate. And because he was paying his technicians, they had money to pay to stay at the Women's Boarding house. I loved being at the boarding house where I played the role of observer. These women were baking, cleaning, chatting, and even sat by the fireplace to knit or catch up on the day's events. I can't stress the importance of relationships. Today's society is becoming too isolated. We should be filling up our time with others, not our devices.  The tour guide would have you believe the women had to do these daunting tasks because the men were out doing whatever. But I challenge that thought. These women were volunteers playing a role, reeling us into the past, and enjoying themselves. I kept picturing myself in those lifestyles. You didn't have a car to go shopping, a phone to scroll on, or the conveniences of today's lifestyle. If I were them, in that day, I'd love to grind the wheat and make the soup. So I'm not sure I'm buying that they didn't like their responsibilities.  So all because one man decided to gather a team to explore their zone of genius, the town boomed. That led to other businesses from people exploring their zones of genius and doing what they were uniquely gifted and created to do, thus all of the village's talents were represented.  Curiosity • Resourcefulness • Practice over time It's not the size of your house, your intellect, or resources that make you great. It's curiosity like me needing to figure out how to settle an estate. And resourcefulness like me figuring out how to create and manufacture the Financial Binder. I have a teaching degree, not a masters in business. I also had to be very resourceful because my budget was small. I was an ordinary person with a vision. I didn't come from money. I'm not well connected. And over time I keep learning and honing the thing that I am gifted and uniquely created to do. I keep refining The Productive Home Solution. I thoroughly enjoyed my field trip to Greenfield Village and was able to make so many connections to my life today. America - an entrepreneurial country! EPISODE RESOURCES: The Sunday Basket® The Productive Home Solution Sign Up for the Organize 365® Newsletter  Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!

Whether you think you can or you think you can't, you're right. –Henry Ford Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Del sits down with ICAN's lead attorney, Aaron Siri, Esq., for a hard-hitting conversation following his explosive Senate testimony. Siri takes aim at the false narrative of “661 placebo-controlled vaccine trials,” dismantling it point by point. He also exposes the buried Henry Ford study featured in the upcoming documentary “An Inconvenient Study,” and opens up about his powerful new book, “Vaccines. Amen.” Together, they make the case for why true transparency in vaccine science can no longer be delayed.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-highwire-with-del-bigtree--3620606/support.

Why does a podcast about capitalism want to talk about science?Modern capitalism and science have evolved together since the Enlightenment. Advances in ship building and navigation enabled the Age of Discovery, which opened up new trade routes and markets to European merchants. The invention of the spinning jinny and cotton in the 18th century spurred textile production. The United States' Department of Defense research and development agency helped create the precursor to the internet. The internet now supports software and media industries worth trillions of dollars. On the flip side, some of America's greatest capitalists and businesses, including Thomas Edison, Henry Ford, and Bell Labs, gave us everything from electricity production to the transistor. Neither science nor capitalism can succeed without the other.However, science's star is now dimming. Part of this is due to political intervention. In the U.S., the federal government has cut funding for scientific research. The Covid-19 pandemic diminished the public's trust in scientific experts, which social media has exacerbated through misinformation. Restrictions on immigration may further hamper scientific research as some of the world's brightest minds lose access to funding and state-of-the-art facilities.But so too has capitalism played a hand in science's struggles. While corporations sponsor a significant portion of funding for scientific research, this funding too often comes with undisclosed conflicts of interest. Or corporate pressure may influence results in other ways.Stanford University professor John Ioannidis is a physician, writer, and one of the world's most-cited scientists. He studies the methodology and sociology of science itself: how the process and standards for empirical research influence findings in ways that some may find inaccurate. His 2005 essay "Why Most Published Research Findings Are False" is one of the most accessed articles in the history of Public Library of Science (PLOS), with more than three million views. Ioannidis joins Bethany and Luigi to discuss the future of the relationship between capitalism and science, how both will have to respond to contemporary politics, and how one even conceptualizes robust measurements of scientific success.Listen:Science for Sale, with David Michaels: Learn how corporate-funded science uses doubt to its patrons' advantage.The Money Behind Ultra-Processed Foods, with Marion Nestle: Examine the role of Big Food in public health.The Capitalisn't of the U.S. COVID Response: Understand the factors that exacerbated the pandemic's fallout for the most vulnerable in society.Read:Food for Thought: An excerpt from the second edition of Marion Nestle's book, Food Politics: How the Food Industry Influences Nutrition and Health.How Conflicts of Interest Shape Trust in Academic Work: What is the impact of various conflicts of interest on readers' trust in academic research findings? What are the implications for academia and policy?There's More Bias Than You Think: To protect the integrity of academia, we must also encourage the injection and consideration of new and contradictory unconflicted ideas.Academic Bias Under the Microscope: That scholarship often reflects conscious and unconscious biases has long been an open secret in academia. What are the sources of industry bias in economic and business research, and possible avenues of mitigation?“Doubt is Their Product”: The Difference Between Research and Academic Lobbying:Reflecting on the intersection of academic economics and policymaking – and advice to young scholars.Watch:John Ioannidis' Keynote at the Stigler Center Antitrust and Competition Conference 2025: Economic Concentration and the Marketplace of IdeasHow Conflicts of Interest Impact the Marketplace of Ideas: WebinarDe-Biasing Academic Research: Panel Discussion at the Stigler Center Antitrust and Competition Conference 2022 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The centerpiece of Senator Ron Johnson's hearing this week was the reveal of the groundbreaking Henry Ford study comparing vaccinated and unvaccinated children. Watch a breakdown of the hearing, and don't miss the first look at the documentary, “An Inconvenient Study: The Cause of America's Chronic Disease Epidemic Exposed”, brought to you by ICAN and Del Bigtree Productions, which Del's the story of how Del convinced a top infectious disease expert to conduct the study, the shocking results, and the journey to bring this hidden study to light. For more information go to www.aninconvenientstudy.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-highwire-with-del-bigtree--3620606/support.

The “big story” around town is that the demolition clock has started on the Glass House in Dearborn, as Ford is moving their global HQ three miles down the road to a beautiful new building. Opened in 1956, the last time I visited the Glass House it was a bit long in the tooth for a company the stature of Ford. But, nostalgia is a thing and so many west siders are used to seeing it off of Michigan avenue for decades. In about 18 months, it'll be gone to make way for something new. The new headquarters will be twice the size of the current building and accommodate double the employees, bringing together engineering, design, and technology teams in one collaborative space. According to Ford executives Bill Ford and Jim Farley, the facility will house up to 4,000 employees with a total of 14,000 workers within a 15-minute walk. Plus, they're staying in Dearborn, and the new HQ will be across from the Henry Ford and Greenfield Village, Metro Detroit's largest tourist destination. Devon O'Reilly grew up in Dearborn and is active in the civic, business, and philanthropic communities in the city — joins to talk about why this is such a big deal, what it will help, and what might be ahead for the old Glass House space. In a future episode, we will check in on the history of Ford Headquarters buildings over the years. So be sure to follow us on Apple Podcasts, Spotify, Overcast, Pocket Casts, or whever you listen to shows.  Feedback as always - dailydetroit -at- gmail -dot- com or leave a voicemail 313-789-3211. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

Ford employees will be moving from the Glass House headquarters in Dearborn to the newly named Henry Ford II World Center near Greenfield Village. The current headquarters building will be demolished. WWJ's Jackie Paige has your Monday morning news. (Photo credit: Ford Motor Company)

We take grilling as a normal part of our lives. The history of its evolution, however, is a reminder of our sense of community, freedom and the roots of connecting to the land. From the first recorded political barbecue by George Washington in 1792, to the Battle of Bull Run that became known as the "picnic battle", to the development of the charcoal briquette and Henry Ford's "picnic kits", grilling and backyard barbecue evolved to be an expression of American life. At its root are the principles of brotherly love... serving others, breaking bread and building bridges.  #BardsFM #PerceptionBecomesReality #ChoosingJesus Bards Nation Health Store: www.bardsnationhealth.com Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com MYPillow promo code: BARDS Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939.  Founders Bible 20% discount code: BARDS >>> https://thefoundersbible.com/#ordernow Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMPShield protect your vehicles and home. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: Click here Natural Skin Products by No Knot Today: Click here Product Store, Ambitious Faith: Click here Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: click here DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR  97479

Today, The HighWire joins the nation in mourning the tragic loss of Charlie Kirk—an immensely popular voice for faith and freedom, an ally to medical freedom, a devoted husband, and a loving father. We bring the latest updates as America searches for answers, including new developments from Utah law enforcement in the hunt for his assassin. Then, Jefferey Jaxen breaks down the groundbreaking MAHA Commission Report, igniting bold initiatives to restore the health of our nation. Finally, fresh off his historic Senate testimony, ICAN lead attorney Aaron Siri, Esq. sits down with Del to unpack the shocking Henry Ford vax vs. unvax study that has captured worldwide attention, and to share what it meant to present the hidden truth about vaccine safety before Senator Ron Johnson and the American people. This horrifying study is the subject of the documentary ‘An Inconvenient Study,' set for release in October, 2025.Guest: Aaron Siri, Esq.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-highwire-with-del-bigtree--3620606/support.

Henry Ford's ridiculous idea.

What if the secret to success isn't having all the answers, but embracing the unknown? In this episode of The Overlap Podcast, hosts Sid Sexton and Keith Glines dive deep into what it really means to learn as you go in business, fitness, and life. From messy starts and stubborn pivots to the surprising lessons of parenting and jiu-jitsu, they reveal why staying open-minded and humble might be the most valuable skill an entrepreneur can develop. You'll hear candid stories about running companies without perfect plans, pivoting when things don't work, and keeping momentum even when failure feels relentless. This is a raw, practical look at how growth often comes from trial, error, and the courage to keep going. What You Will Learn Why entrepreneurs must get comfortable with ambiguity and limited information. The fine line between stubbornness and knowing when to pivot. How parenting and jiu-jitsu mirror the challenges of business ownership. Practical strategies for controlling negative self-talk. Why humility and openness to younger voices can fuel long-term success. Key Topics Discussed The role of mental health in an entrepreneur's ability to pivot. Why making money quickly is usually a myth in business. The danger of ignoring market signals (Henry Ford's “buggy whip” lesson). How new creative tools like Canva are replacing old standards like Photoshop. What parenting teaches us about learning on the fly. How resilience in jiu-jitsu reflects resilience in entrepreneurship. Memorable Quotes “If you're going to be an entrepreneur, you have to be okay operating with limited information.” – Sid “Competition—whether in business or jiu-jitsu—is mostly mindset. If you just keep showing up, eventually you get there.” – Keith “It takes humility to know you don't know everything—and that you can learn from everyone.” – Sid Sponsor Spotlight Content Fresh – Growing The Overlap Podcast's social reach by 2,235%. Ready to scale your brand? Visit Content Fresh. Barranco & Associates – More than tax prep, Johnny Barranco helps align your finances with your future. Connect at Barranco & Associates. C2 Wealth Strategies – Build long-term financial freedom with Wes Cody's team. Start today at C2 Wealth. Roadmap for Growth – Scale your service business with proven systems from Chris Francis & Rick Miller. Learn more at TreeBusiness.com. Transcript Excerpts [00:06:35] Keith: “Being an entrepreneur really is learning as you go. Most of us didn't follow a perfect plan—we just had to figure it out along the way.” [00:23:06] Sid: “When my oldest came out of the hospital, the fear hit me. Parenting teaches you to learn as you go better than anything else.” [00:34:40] Sid: “Keith just kept coming back to jiu-jitsu tournaments. That persistence—showing up even when you lose—is the same persistence you need in business.” Conclusion Learning as you go isn't a fallback—it's the way forward. Whether in business, parenting, or the gym, success comes from being open, adaptable, and willing to keep moving through uncertainty. Try applying just one “learn as you go” mindset shift this week—and share this episode with a fellow entrepreneur who needs encouragement.

In the 1920s, Henry Ford decided to create a rubber plantation in the Amazon rainforest, and alongside it, a tidy little town for his workers: Fordlandia. With its classic American homes and yards, sidewalks and electric streetlights, Fordlandia was a Midwestern anomaly in the Brazilian jungle, one that dazzled American visitors. And it might have actually been a decent place to live – if it weren't governed by Henry Ford's rigid and peculiar rules for a wholesome society.Read more in Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City by Greg Grandin.

Send a Message to the TeamIn this episode, we look at the possibilities if Henry Ford doesn't come up with the idea of selling a waste product (charcoal) as a cooking fuel.Team Warning- you probably don't want to listen to this episode hungry.Panel:Chris and Dylan. You can follow and interact with A Fork In Time on….Discord: https://discord.com/invite/xhZEmZMKFSFacebook: https://www.facebook.com/aforkintimeTwitter: @AFITPodcastOur YouTube ChannelIf you enjoy the podcast and want to support it financially, you can help by:Supporting us monthly via Patreon: https://www.patreon.com/aforkintime....or, make a one-time donation via Podfan to A Fork In TimeWebsite: www.aforkintimepodcast.comE-Mail: aforkintimepodcast@gmail.comTheme Music: Conquer by Shane Ivers - https://www.silvermansound.comSupport the show

In Chris's latest adventures, he is joined by the owners of the Thunder Bay Inn near Marquette, and its history and tied to the Auto Industry and Henry Ford, and the famous 1959 classic film Anatomy of a Murder. This is part 1 of their conversation.

We know the First Amendment protects hate speech. But has it always done so? And how have civil rights groups responded when their members are the target of hate speech? University of Iowa Law Professor Samantha Barbas is the author of a new law review article, “How American Civil Rights Groups Defeated Hate Speech Laws.” Timestamps:  00:00 Intro 04:04 “The Birth of a Nation” movie controversy 12:44 Henry Ford's anti-Semitic “Dearborn Independent” 22:41 American Jewish Committee's “quarantining” solution 28:41 ACLU's Eleanor Holmes Norton defending a racist in court 33:42 Racist Senate candidate J.B. Stoner 37:28 Neo-Nazis and Skokie 47:20 Why are college students afraid of saying “the wrong thing?” 52:31 Barbas' favorite free speech literature 53:15 Barbas' free speech hero Read the transcript here: https://www.thefire.org/research-learn/so-speak-podcast-transcript-civil-rights-hate-speech-and-first-amendment.  Enjoy listening to the podcast? Donate to FIRE today and get exclusive content like member webinars, special episodes, and more. If you became a FIRE Member through a donation to FIRE at thefire.org and would like access to Substack's paid subscriber podcast feed, please email sotospeak@thefire.org. Show notes: Morris Ernst, free speech renegade (Barbas' previous So to Speak appearance, July 29, 2021) Brandenburg v. Ohio (1969) via FIRE  

Drowning in AI hype and feeling like a digital caveman? Every day brings another "revolutionary" AI tool you MUST master or risk career extinction. The constant barrage of "7 prompts that'll make you rich" and "AI will steal your job tomorrow" content is creating anxiety, not opportunity. You're not alone in feeling overwhelmed by the machine takeover propaganda. Learn to cut through the AI noise, set healthy boundaries with technology, and maintain your human edge while AI continues its relentless march. Discover why unplugging might be your secret weapon and how to spot the difference between genuine innovation and snake oil salesmanship. Stop drowning in AI anxiety – listen now and reclaim your sanity. Topics Discussed: AI overwhelm is universal – why everyone's secretly freaking out but pretending they're not The dangerous homogenization of human thought through AI-generated responses How we're accidentally outsourcing our humanity to machines (even for grief responses) Why setting boundaries with AI content consumption isn't weakness, it's survival The cereal aisle effect – infinite choices leading to the same nutritional garbage Mass layoffs at tech giants reveal the real AI employment apocalypse timeline Why Bill Gates thinks programmers are safe (spoiler: he might be wrong) The Henry Ford paradox – if AI replaces workers, who buys the products? Simple career advice that predates AI but works better than any ChatGPT prompt Finding your three life goals as the ultimate filter against digital noise ---- GUEST WEBSITE: https://www.linkedin.com/in/pattyaluskewicz-aicoach/  ---- MORE FROM BROBOTS: Connect with us on Threads, Twitter, Instagram, Facebook, and Tiktok Subscribe to BROBOTS on Youtube Join our community in the BROBOTS Facebook group ---- LINKS TO OUR PARTNERS: Take control of how you'd like to feel with Apollo Neuro Explore the many benefits of cold therapy for your body with Nurecover Muse's Brain Sensing Headbands Improve Your Meditation Practice. Get started as a Certified Professional Life Coach! Get a Free One Year Supply of AG1 Vitamin D3+K2, 5 Travel Packs Revamp your life with Bulletproof Coffee You Need a Budget helps you quickly get out of debt, and save money faster! Start your own podcast!    

Henry Ford had a vision to create a utopia in the Amazon Forest in order to monopolize the production of rubber for Ford Motors. This is how it went.