Systematic theoretical analysis of the methods applied to a field of study
POPULARITY
Categories
149 episodes with Methodology
88 episodes with Methodology
89 episodes with Methodology
56 episodes with Methodology
29 episodes with Methodology
38 episodes with Methodology
37 episodes with Methodology
34 episodes with Methodology
30 episodes with Methodology
75 episodes with Methodology
16 episodes with Methodology
28 episodes with Methodology
23 episodes with Methodology
22 episodes with Methodology
10 episodes with Methodology
14 episodes with Methodology
7 episodes with Methodology
33 episodes with Methodology
12 episodes with Methodology
8 episodes with Methodology
15 episodes with Methodology
21 episodes with Methodology
11 episodes with Methodology
11 episodes with Methodology
11 episodes with Methodology
17 episodes with Methodology
15 episodes with Methodology
12 episodes with Methodology
11 episodes with Methodology
8 episodes with Methodology
8 episodes with Methodology
7 episodes with Methodology
15 episodes with Methodology
9 episodes with Methodology
5 episodes with Methodology
12 episodes with Methodology
11 episodes with Methodology
5 episodes with Methodology
14 episodes with Methodology
20 episodes with Methodology
8 episodes with Methodology
9 episodes with Methodology
8 episodes with Methodology
6 episodes with Methodology
8 episodes with Methodology
6 episodes with Methodology
10 episodes with Methodology
13 episodes with Methodology
5 episodes with Methodology
7 episodes with Methodology
28 episodes with Methodology
4 episodes with Methodology
7 episodes with Methodology
6 episodes with Methodology
16 episodes with Methodology
6 episodes with Methodology
6 episodes with Methodology
6 episodes with Methodology
10 episodes with Methodology
5 episodes with Methodology
8 episodes with Methodology
7 episodes with Methodology
6 episodes with Methodology
15 episodes with Methodology
8 episodes with Methodology
4 episodes with Methodology
9 episodes with Methodology
4 episodes with Methodology
11 episodes with Methodology
3 episodes with Methodology
5 episodes with Methodology
5 episodes with Methodology
5 episodes with Methodology
5 episodes with Methodology
5 episodes with Methodology
6 episodes with Methodology
7 episodes with Methodology
6 episodes with Methodology
6 episodes with Methodology
6 episodes with Methodology
6 episodes with Methodology
3 episodes with Methodology
5 episodes with Methodology
5 episodes with Methodology
13 episodes with Methodology
5 episodes with Methodology
3 episodes with Methodology
4 episodes with Methodology
6 episodes with Methodology
8 episodes with Methodology
7 episodes with Methodology
3 episodes with Methodology
4 episodes with Methodology
5 episodes with Methodology
6 episodes with Methodology
4 episodes with Methodology
4 episodes with Methodology
2 episodes with Methodology
5 episodes with Methodology
3 episodes with Methodology
3 episodes with Methodology
7 episodes with Methodology
3 episodes with Methodology
3 episodes with Methodology
3 episodes with Methodology
6 episodes with Methodology
4 episodes with Methodology
2 episodes with Methodology
3 episodes with Methodology
7 episodes with Methodology
4 episodes with Methodology
2 episodes with Methodology
2 episodes with Methodology
3 episodes with Methodology
3 episodes with Methodology
2 episodes with Methodology
4 episodes with Methodology
3 episodes with Methodology
2 episodes with Methodology
2 episodes with Methodology
2 episodes with Methodology
2 episodes with Methodology
12 episodes with Methodology
11 episodes with Methodology
2 episodes with Methodology
3 episodes with Methodology
Kristie Jones, sales leader and author of Selling Your Way In, joins me to explore the recent changes in sales leadership methodology. With over 20 years of experience transforming B2B SaaS startups, Kristie shares her perspective on the distinctions between leadership and management, the strategic role of AI in coaching, and the leadership skills modern organizations must develop to thrive. We discuss practical strategies for building high-performance sales teams, and Kristie gives her actionable advice for hiring, coaching, and leading sales teams effectively. Outline of This Episode [00:00] Leadership as strategic, involving coaching and mentoring [05:29] Setting clear expectations with candidates [08:17] Pre-call coaching in the AI era [12:45] How AI is changing sales metrics and activity tracking [15:20] Modern leadership do's and don'ts [18:38] Improving sales team mindset Transparency and Trust from Day One Building a high-performance sales team starts at hiring—with radical honesty. Instead of sugarcoating the role, she advocates for clear communication about expectations, quotas, and support structures from the outset. As Kristie says, "Interviewing is a two-way street ... I want to make my candidates what I call an educated consumer. I want them to understand what they're getting into." She also stresses the necessity of an 'expectation conversation'—both a verbal and written agreement outlining how communication will flow, what hours are expected, how interdepartmental collaboration is handled, and other foundational norms. This clarity allows accountability to flourish and builds trust, as you can't hold someone accountable if they don't understand what's expected of them. Rethinking Coaching: From Postmortem to Pre-Call Preparation While many sales organizations pay lip service to coaching, Kristie notes that much of it is relegated to "postmortems"—reviewing what went right or wrong after calls. With the advent of AI providing more tactical information, she suggests coaching on the front end, which means doing the pre-call coaching to make sure that reps are bringing objective judgment into this decision. The most valuable skill for sales reps, and by extension, leaders, will be objective judgment and discernment, especially as AI-generated insights become ubiquitous and sometimes misleading. Are we going to take AI's word for everything? Or are we going to layer over our own human judgment?. Sales leaders need to coach reps on how to challenge, validate, and supplement AI-driven strategies, ensuring they develop the critical thinking needed to win in complex selling environments. Methodologies and Mindsets That Matter Modern sales leaders need to leave the metaphorical cockpit and assume the role of air traffic controllers, with a broad perspective that enables them to orchestrate complex systems. Core 21st-century leadership skills, she explains, include: Systems Thinking: Understanding how the sales motion interacts with AI and other processes. Workflow Design: Defining clear divisions of responsibility between automation, augmentation, and humans. Decision Leadership: Making timely, bold decisions in a rapidly shifting landscape. Coaching for Judgment: Helping reps make nuanced decisions, not just follow playbooks. Clarity of Accountability: Explicitly defining what AI owns versus what humans own. The metric we need to be looking at is quality of output, not quantity of input. Leaders need to probe beyond perfect-looking AI CRM notes to test real understanding, for example by asking reps to close their laptops and work out where this deal could go south. The Power of Belief Kirstie also shares a story about when her sales teams were struggling, she sparingly deployed "fairy dust" and encouragement, but always paired it with tactical strategies and resources. It's not just "you've got this"—it's belief coupled with action and adaptation. Leadership, modern or otherwise, is about cultivating the mindset, capability, and trust to meet every new challenge head-on. Resources & People Mentioned Kristie Jones Connect with Kristie Jones Kristie K. Jones on LinkedIn Kristie Jones on X Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Sermon By Senior Pastor Of Life Reach church, Prophet Gomezyo Shamane
Robert Smallwood speaks with cybersecurity and data privacy expert Michael Esola about the growing need for practical AI governance. Michael shares insights from his new book, Governance at the Speed of Autonomy, and introduces the CORE framework—Context, Oversight, Responsibility, and Elasticity—for managing the risks of AI and agentic AI.They discuss shadow AI, data-loss prevention, audit readiness, critical infrastructure risks, and how quantum computing may reshape cybersecurity. The episode also previews Michael's upcoming sessions at the AI Governance World Conference in Las Vegas, where he will explore AI governance, cybersecurity, and data privacy in greater depth.
Get AudioBooks for FreeBest Self-improvement MotivationCan CrossFit's Training Methodology Transform Your Business?Discover how CrossFit's training principles can apply to business, helping entrepreneurs build discipline, improve performance, embrace challenges, and grow.We Need Your Love & Support ❤️Get 3 Audiobooks Free -
James and Tom Krannawitter, who is pinch-hitting for Ant this week, discuss the differences between the Greek and German educational methods, and why we should care.00:00 Introduction and Episode Preview01:17 Trump's Triumphal Arch, Snipers, and Government Militarization05:25 When Police Destroy Your Property and Don't Pay for It09:07 Qualified Immunity and Holding Police Accountable12:32 Could Insurance Help Police the Police?17:27 Foolishness of the Week: Homeschooling Disqualifies a Firefighter20:19 Homeschooling, Accreditation, and the Education System23:12 Classical Education vs. the Modern University25:22 How Accreditation Reshaped American Higher Education28:33 What a Real College Education Looks Like33:21 Socrates, Classical Education, and the Pursuit of Truth36:04 The Greek vs. German Models of Education41:01 Methodology, Old Books, and the Modern University43:16 How to Pursue a Real Education in College45:17 What Frankenstein, Blade Runner, and Plato Have in Common45:59 The Intellectual Origins of Progressivism47:25 Machiavelli, Technology, and Conquering Nature50:00 Social Engineering and the Progressive Project52:30 Natural Rights, Human Will, and the Limits of the Enlightenment54:35 Closing Thoughts
Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI, according to new research from LinkedIn's B2B Institute and WARC. Amazon Business's Kate Rundell, LinkedIn's Vita Molis and LIONS Advisory's Imaad Ahmed join Anna Hamill to share insights from the research and practical applications for B2B marketing.Chapters:[00:00] Intro: Why video matters in B2B marketing[02:34[ Methodology: 1,025 Award-Winning B2B Campaigns Comparing Video vs Non-Video[05:03] How B2B Video Drives Market Share, ROI and Search Performance[07:14] The “Video Paradox”: High B2B Video Effectiveness but Flat Investment Budgets[09:35] Winning Over The B2B Buying Group[12:34] Amazon Business's CMO on Using Video Across the Full B2B Marketing Funnel[15:05] Creative Lessons: Designing Silent-First B2B Video and Proving ROI with Data[16:34] Discoverable, Credible, Winnable: How Video Builds B2B Brand Trust and Recall[18:35] Why B2B Marketers Underinvest in Video and Misjudge Business Buyers[22:32] Use Cases For B2B Video[24:40] Make Video Work Harder: Jobs-to-Be-Done and Journey-Led Planning[27:22] The Future of B2B Video: AI, Hidden Buyers and CFO-Friendly MeasurementSupporting resources on WARC.com:Unlocking the Value of Video in B2B: https://www.warc.com/en/article/unlocking-the-value-of-video-in-b-2-b-728926f28b29431c9493c568690fefea#B2Bmarketing #marketing #advertising #videomarketing #media #B2B #marketingscience For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
Why Is the World So Beautiful?: https://a.co/d/0d3LsupANicholas Humphrey is a theoretical psychologist and Emeritus Professor of Psychology at the London School of Economics, where his work has focused on the evolution of intelligence and consciousness. Among his many contributions, he was the first to demonstrate “blindsight” in monkeys, studied mountain gorillas with Dian Fossey, and developed influential theories about the social evolution of intelligence. In this episode, Robinson and Nicholas discuss the evolutionary origins of beauty and why human beings are so drawn to it. More particularly, they talk about rhyme, pattern-recognition, the adaptive value of aesthetic experience, the relationship between beauty and social life, and the methodology of evolutionary psychology. They also discuss whether beauty implies agency or creation, difficult cases for an evolutionary theory of aesthetics, spirituality and transcendence, and why some art is deliberately ugly. Nicholas's upcoming book is Why Is the World So Beautiful? Our Minds in Search of Nature's Rhymes (MIT Press, 2026).Nicholas's Website: https://humphrey.org.ukOUTLINE00:00 Why Is the World So Beautiful?08:48 What Is Rhyme?18:47 The Utility of Beauty24:09 Beauty and Pattern-Recognition34:26 Beauty and Society41:21 The Methodology of Evolutionary Psychology49:20 Creation and Agency56:24 Problem Cases01:02:26 Spirituality and Transcendence01:07:34 Ugly Art
On this episode, Stephen Gold, Chief Value Creation Officer at Ethos Capital, unpacks how value creation in portcos changes when investment partners are also operators and put personal capital into each deal, and how removing a formal investment committee shifts how decisions are made.Hear about a four-step scoring process to help prioritize initiatives as well as an evaluation framework for deals in the diligence phase, and learn how a list of 150+ AI-related risks sorted by severity and timing can guide leadership teams towards which AI risks to act on first.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
Smaller church, deeper discipleship - right? Lifeway surveyed 2,130 Protestant churchgoers, and both extremes came out on top. Today, we'll unpack the church-size discipleship paradox, and why being in a group matters more than church size. ============================= Table of Contents: ============================= 0:00 - Intro 1:46 - The Methodology - 8 Signposts of Discipleship 3:38 - 1. Both Extremes Win 7:08 - 2. Small Churches Have Relational Gravity 7:53 - 3. Small Churches Still Have Blind Spots 13:27 - 4. Large Churches Build Discipleship Infrastructure 15:39 - 5. Groups Matter More Than Size 18:14 - The Seafood Boil - Deep Knowing Relationships 23:23 - 6. Different Sizes Need Different Mechanisms 27:37 - 7. Every Church Can Borrow From the Other Extreme 31:19 - 8. Size Is Context, Not Destiny THE 167 NEWSLETTER
Detroit Pistons assistant coach Steve Scalzi offered a sharp, experience‑driven look at his coaching journey and philosophy, drawing on years across the NBA, G League, and college basketball. He reflected on how those environments shaped his approach to player development and discussed his transition into becoming the head coach of the Motor City Crews.He broke down foundational shooting concepts such as shot line, kinetic chain, and hand‑to‑rim, stressing that great shooters aren't built through rigid templates but through flow, rhythm, and individual expression. Scalzi also highlighted the continued value of mid‑range scoring, finishing craft, and constraint‑based drills that mirror real game pressures and decisions.Throughout the conversation, he shared lessons learned from working with elite players like Kevin Durant and Dennis Schroeder, explaining how their habits and problem‑solving influenced his own evolution as a coach. He touched on the impact of coaching clinics, the academy model for developing both players and coaches, and the unique perspective gained from working NBA All‑Star events.
Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.Most CS and sales teams have been told to "be more strategic." Few have been shown how.Josh Schachter talks with customer discovery expert Bob London about what it actually takes to move a team above the line. Bob gets tactical fast: the inverted-pyramid structure that works for a 30-minute discovery call or a 5-minute QBR opener, the setup and board-level question that disarms and differentiates in the first few minutes, and the competitor question that CS leaders tell him is the best churn-risk signal they have.He's also honest about the hard part. Methodologies don't adopt themselves, the ROI case rests on catching a handful of surprise churns, and behavior change only shows up if you track it: one-on-ones, keyword tracking, and AI scoring of real call transcripts before and after.---What You'll Learn- Why "be more strategic" is a directive without a path, and what to say to your team instead- How to structure a conversation as an inverted pyramid- Why "if your renewal were tomorrow, would you renew?" puts customers on the spot and gets you nothing- The "head turner" follow-up that surfaces the gap between what customers have and what they're curious about- How to spot the trigger words that make a question feel like it's about the customer's world- What leaders have to do after the workshop for any of it to take hold- A realistic way to think about ROI when the outcome is prevented surprise churn- How AI call scoring can measure conversation quality before and after training---Timestamps0:00 - Preview & Intro1:48 - Meet Bob London 2:28 - Why "be more strategic" is pressure with no path5:18 - The mindset shift leaders have to make first7:45 - The inverted pyramid and the board question that changes the conversation14:52 - Forget "would you renew?" (ask this instead)20:25 - Why customer-world trigger words work22:18 - The board bullet point question23:00 - How to measure ROI on better conversations27:11 - Bob's path from fired CMO to 3,000 interviews---Josh is writing a book on building customer relationships. Follow his journey and insights at www.joshschachter.com---Where to Find the GuestBob London : https://www.linkedin.com/in/boblondon/Website: https://www.boblondon.co/---Where to Find the Hosts: Josh's LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/
Anika sat down with Holland Martini and Maria Vorovich to explore how Good Ques transformed the traditionally rigid world of market research by embracing creativity, humor, and psychological safety. The conversation revealed a counterintuitive truth: to get to real human insights, you cannot ask robotic questions; you have to shift the perspective and design an experience that makes people comfortable telling the absolute truth. Holland and Maria's unique journey—from working side by side at Grey in New York and navigating the unexpected hurdles of launching a business right before a global pandemic to earning recognition from Inc. Magazine and working with giants like P&G, PepsiCo, Adobe, TikTok, and Meta—offered a practical look at how two co-founders with contrasting working styles ("waffle brain" and "spaghetti brain") built an anti-research research company on mutual respect, clear communication, and purposeful creativity. In This Episode The Waffle and the Spaghetti: How balancing statistical rigor with big-picture creative strategy builds an indestructible co-founder partnership. The Spark in the Cream: Turning a New Year's Eve conversation about stale corporate jargon into a mission to reinvent consumer insights. Surviving the Pivot: How an early client backing out right before COVID unexpectedly forced them into the research boom. The TikTok Validation: Landing early major enterprise accounts by showing up with a genuinely different point of view. Rewiring the Factory: Why using AI to innovate the ultimate output rather than just speeding up the assembly line matters. The Power of Memes in Healthcare: How a viral internet joke helped a healthcare client accurately double their anticipated market size. The Empathy Deficit: Why modern brands get lost in best-practice perfection and forget to design human experiences for respondents. Co-Founder Dynamics: The importance of clear role separation, shared values, and leaving ego at the door. Timestamps 00:00 Intro: The anti-research research company 02:05 Waffle brain vs. spaghetti brain 03:54 The origin story at Grey 06:20 Taking off corporate guardrails 09:30 Carving a distinct agency path 11:42 Good Ques: Asking better questions 13:35 The 2020 pandemic pivot and TikTok 15:58 AI integration and industry innovation 20:53 Pitching enterprise clients 23:55 Creative research tweaks 25:10 The condom meme case study 29:26 Comfort with creative boundaries 31:32 Co-founder rules and motherhood 37:35 Remote culture and global teams 43:07 The respondent experience 46:26 What's next for Good Ques 47:24 Advice for new founders 49:32 Favorite quotes and business mantras Key Insights & Takeaways Insight 1: Invisibility Isn't a Content Problem—It's a Strategy Problem Traditional market research is bogged down by rigid, robotic phrasing that invites equally robotic, surface-level responses. When researchers focus entirely on extraction rather than the respondent's experience, they miss the underlying truth. Asking better questions requires designing an environment of psychological safety where people feel comfortable revealing their real behaviors. Insight 2: Creativity Belongs in Methodology, Not Just Execution Many corporate brands assume creativity only applies to advertising copy or visual design. True innovation happens when creativity is applied to the research methodology itself—using tools like creative drawing, changing the frame of reference to bypass social desirability bias, or even incorporating internet culture like memes to capture authentic consumer sentiment. Insight 3: AI Should Innovate the Output, Not Just the Assembly Line While many companies use generative AI simply to streamline traditional processes and speed up data collection, true market leaders use it to reimagine the final product. Technology should be leveraged to push beyond industry averages and discover entirely new frontiers of understanding rather than just producing faster mediocrity. Insight 4: Counterbalance Is the Anchor of a Strong Co-Founder Partnership A successful co-founder relationship relies on having complementary skill sets rather than duplicate visions. Pairing a structured, analytical mindset with a fluid, big-picture creative approach creates a resilient leadership team, provided there is absolute clarity in roles, deep mutual respect, and zero ego. Insight 5: Embrace Discomfort as a Metric for Growth Building a disruptive company requires a constant willingness to step outside the boundaries of convention. Whether it is pitching unconventional methodologies to skeptical executives, riding a bicycle across a bridge in freezing weather during a crisis, or pivoting business models overnight, treating discomfort as a sign of progress is essential for long-term survival. Resources & Links Mentioned GoodQues.com Good Ques LinkedIn Columbia University (guest lecturing) About Holland Martini & Maria Vorovich Holland Martini and Maria Vorovich are the co-founders of Good Ques, widely known as the anti-research research company. Having met while working in strategy and data at Grey New York, they bonded over a shared frustration with stale industry jargon and rigid methodologies. Together, they built an award-winning agency recognized by Inc. Magazine as one of the fastest-growing companies in the U.S., delivering breakthrough consumer insights for global brands like Procter & Gamble, PepsiCo, Adobe, TikTok, and Meta. Holland serves as Chief Insights Officer, bringing statistical rigor and data precision, while Maria serves as Chief Strategy Officer, driving creative vision and disruptive positioning. Connect with Holland & Maria Website: https://www.goodques.com/ LinkedIn: linkedin.com/company/goodques YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
#cuttheclutter The Ministry of Statistics and Programme Implementation (MoSPI) released the GDP data this week, which said that India's economy grew 7.8 percent in the first quarter of FY 2026-27. The growth numbers has sparked a big fight, with critics and opposition claiming that the estimates are inflated. In this special edition of #CutTheClutter, Chief Economic Adviser Dr V. Anantha Nageswaran joins Shekhar Gupta and debunks the ‘fudged data' claim. CEA also explains the new way of calculation, and reiterates that numbers are not being used in any way to inflate the growth estimates. He also says that the growth numbers for first quarter reflect the true underlying vigour of Indian economic activity. --------------------------------------------------------------------------------------------- To Read Bidisha Bhattacharya report: https://theprint.in/economy/why-is-modi-telling-us-to-save-when-economys-robust-gdp-growth-story-hides-cautious-household-subplot/3032106/ --------------------------------------------------------------------------------------------- To Read Duvvuri Subbarao article: https://www.imf.org/en/publications/fandd/issues/2026/09/can-india-sustain-its-rise-duvvuri-subbarao --------------------------------------------------------------------------------------------- To Read Business Standard article: https://www.business-standard.com/opinion/editorial/beating-the-odds-126083101459_1.html --------------------------------------------------------------------------------------------- #asusexpertbook @ASUSIndia.official Checkout the ASUS Expertbook series: https://www.flipkart.com/asus-expertbook-core-ultra-store
Send us Fan Mail In this episode of Coffee N°5, Lara Schmoisman chats with Jadon Wyant, CEO of Sorcea. Jadon dives into how data-driven insights are transforming the beauty and wellness industries, sharing how his platform cuts through the noise of an oversaturated market. From collecting authentic consumer experiences to helping brands refine their marketing strategies, this conversation uncovers the methodology behind turning raw data into powerful social proof for skincare, cosmetics, and beyond.• Key Topics Covered:How data-driven insights are revolutionizing market intelligence in beauty and wellness.The origins of Sorcea and solving the consumer problem of product overwhelm.Methodologies for collecting, verifying, and ensuring authentic user data across regions.How emerging brands leverage consumer data to improve SEO, copy, and targeted marketing.Targeting Gen Z, expanding into color cosmetics, and scaling a tech-driven platform.• About Jadon Wyant:Jadon Wyant is the CEO and founder of Sorcea, a data platform transforming how beauty and wellness brands understand consumer behavior. Combining a background in accounting and data analytics with a passion for innovation, Jadon builds tools that deliver verified consumer insights and social proof. Under his leadership, Sorcea helps brands optimize their product strategies, build trust, and drive sustainable growth across dynamic demographics.
What if the bottleneck in cell line development isn't how many clones you screen, but how you track them?Cloning workflows have long relied on brute force: screen more cells, automate harder, and hope that small-scale performance predicts manufacturability. But too often, the “perfect” clone in a 96-well plate turns into a dud when it reaches the bioreactor. That disconnect costs time, money, and promising therapies.This week, host David Brühlmann welcomes Kent Rapp, Co-founder and CEO of Biolinco, an entrepreneur who's turning the classic approach to cell line development inside out. Drawing from his background in chemical engineering and his work in biomanufacturing at Johns Hopkins University, Kent teamed up with DNA barcoding experts to pioneer a new workflow: barcode every cell, pool them, and track their true performance in the environment that matters.Topics discussed:The pitfalls of brute-force screening in traditional cell line development (03:05)Kent's background and how he was drawn to combine science, startups, and biomanufacturing (04:37)Overcoming discrepancies between small-scale and large-scale screening environments (08:30)How DNA barcoding allows for high-resolution, pooled clone screening (10:34)Sensitivity advantages of sequencing over plate-based detection (14:21)Methodology for tracking and recovering individual high-performing clones from pools (15:13)Impact on speed and workflow efficiency in cell line development (17:31)Regulatory and safety considerations related to DNA barcodes in cell lines (19:04)Smart insight: According to Kent, biotech as an industry has a tendency to "automate problems instead of solve them". Rather than addressing the root causes—like lack of meaningful measurements at relevant scales—companies often throw more robots and more plates at the issue, hoping brute force will finally yield the magical clone. But real process improvement requires a rethinking of what is being measured and how those insights are generated—not just a higher throughput of the same flawed assay.If this got you rethinking how you screen clones, you'll want these next. We've tackled cell line development, high-throughput screening, and the art of spotting manufacturable candidates early from a few different directions — here are four worth queuing up.Episodes 117 - 118 : Cell Line Development Secrets: Eliminating Critical Bottlenecks for Faster Timelines with Andrea GoughEpisodes 09 - 10: Revolutionizing Cell-Line Development: Unleashing the Power of Nanopens and Microenvironments with Tanner NevillEpisodes 123 - 124: Manufacturability: Why Most Protein Candidates Fail (And How to Pick Winners Early) with Susan SharfsteinEpisodes 115 - 116: Revolutionizing Biologics Development with Hyper Throughput Screening and AI with Jeremy AgrestiConnect with Kent Rapp:LinkedIn: www.linkedin.com/in/kent-rapp Biolinco website: www.biolinco.comFree 5-day email course, The CMC Failure Chain: the five recurring CMC mistakes that put your promising program at risk → Get it hereSupport the show
Certification programs. Licensed methodology. Other practitioners delivering your IP to their own customers. From where most expert businesses stand, infinite impact looks like a different category of business entirely, one built for people with a bigger platform, not for where you are right now.In the final episode of this series, Tara closes out the Infinite Scale Method™ with Steps seven through nine, the Infinite Impact System: the developmental sequence that turns a proven methodology into books, certification programs, licensing, AI-extended delivery, and speaking, reach that grows well beyond anything you could deliver personally.Using Donald Miller's StoryBrand and Mike Michalowicz's Profit First as real examples, Tara breaks down why the distance between where you are and where they are isn't categorical. It's developmental. You're not a different kind of business owner who needs to become someone else. You're in an earlier stage of the exact same sequence.Tara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website
Javier Perez returns to SDH AM to look at Atlanta United and the successes in all the age groups as we get ready for Academy season...A wide-ranging discussion on how everything has an effect on each age group- all the way to the first-team daily
Did you know that 82% of all intrusions don't involve any sort of malware, and AI-augmented attacks are up 89% year over year? If your security operations team is solely focused on reacting to known-bad SIEM alerts, you may be missing the silent breaches. In this episode, Ashish is joined by Damien Lewke, Founder and CEO of Nebulock, to discuss the critical shift toward a "Hunt First" mindset. Damien explains why moving away from alert fatigue and focusing on raw, normalized telemetry (across endpoint, identity, and cloud) is the only way to proactively surface unknown threats. We also dive into how AI is finally democratizing the elite skill of threat hunting, allowing even single-person security teams to investigate and attribute complex behaviors.From hunting down shadow AI (like unapproved MCPs) to challenging the notion that AI will replace threat hunters, this episode is a masterclass in modern security operations. Guest Socials - Damien's LinkedinPodcast Twitter - @CloudSecPod If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels:-Cloud Security Podcast- Youtube- Cloud Security Newsletter If you are interested in AI Security, you can check out our sister podcast - AI Security PodcastQuestions asked:(00:00) Introduction: The Problem with Reactive Security Alerts(02:00) Damien Lewke's Background (DoD, CrowdStrike, Arctic Wolf, Nebulock)(04:00) Why Breaches Happen in Silence: The Value of Telemetry Over Alerts(05:30) How AI Democratizes Elite Threat Hunting for Small Teams(07:30) Defining the "Hunt First" Mindset and Methodology(11:00) Surfacing Active Intrusions Using Cross-Domain Context(13:30) The Importance of Transparency in AI Decision Making(16:30) When NOT to Use AI for Detections (The Power of Heuristics)(18:30) The Best First AI Security Use Case: Hunting Shadow AI & MCPs(23:00) Detecting Rogue AI Agents via Tempo, Breadth, and Automation Signatures(28:30) The Future of SIEM: Data Gravity vs. Purpose-Built Security Analytics(34:30) Disagreeing with Gartner: Why Threat Hunters Are More Vital Than Ever(40:00) The 89% Rise in AI-Augmented Attacks and Taking Action(41:30) The "You Laugh, You Lose" Cybersecurity Joke Challenge Resources spoken about during the episode:- Hunting MCP Server Exploitations- Using classical machine learning for threat hunting (and saving tokens in the process)- Your newest insider has legitimate access
Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights
In this episode, Jason, Clara Johnson, and Amanda Long from Outbound Squad, talk about why outbound needs its own methodology, the three core parts of Too Good To Ignore, how to scale it across your team, and practical plays your reps can use to book more meetings. Check out more free content and get help with outbound at https://outboundsquad.com.
A late-night BTBS drop? You're welcome. Jacob Gibbs is bringing you everything you need to know about running back league-winners.0:00 RB League-Winners! 2:54 What do you do if you like ALL the RBs? 4:00 Methodology 16:26 James Cook 22:37 Chase Brown 26:11 Ashton Jeanty 31:14 Jonathan Taylor 37:01 Omarion Hampton 42:31 De'Von Achane 46:59 Kenneth Walker 53:56 Derrick Henry 56:17 Saquon Barkley
Your Support Matters!
Contact us and share your opinionUnpacking the GP Patient Survey 2026: Methodology, Insights & Actionable TakeawaysIn this episode, we break down the newly released GP Patient Survey 2026 for England. We take a close look behind the headline numbers to examine the survey's methodology, analyze what the results actually mean for general practice, and share practical ways you can leverage these insights within your own practice.What We Cover- Beyond the Headlines: Addressing the "lazy" media narratives around GP performance versus the real data published by NHS England and Ipsos on July 9, 2026 (based on ~654,000 patient responses collected between January and April 2026).- Key Findings: Continuous improvements in patient satisfaction and digital access across the country.- Understanding the Methodology: How data is collected. Sampling techniques. Response rates and statistical validity- Putting the Results to Work for Your Practice:Navigating the official portal to look up your practiceBenchmarking against your Integrated Care Board (ICB) and neighbouring practices. Exporting data to Excel and generating presentation-ready infographic slides- Why Are Scores Improving?The hard work of primary care teamsThe impact of Primary Care Network (PCN) funding and expanded role flexibility (including GP and nurse support alongside physios, pharmacists, and personalized care teams)Resources & Links MentionedGP Patient Survey Official Portal:https://gp-patient.co.uk/GP Patient Survey 2026 Methodology & Technical Annex:https://gp-patient.co.uk/technical-annex-introduction-2026Media Article Discussed:https://www.mirror.co.uk/news/health/gp-doctor-general-practice-survey-37413432Join Dr Mike as he shares how to get started and fly using EMIS to make your life easier with this clinical systembit.ly/EMIScourse
Links For The Occult Rejectshttps://linktr.ee/theoccultrejectsOccult Research Institutehttps://www.occultresearchinstitute.org/Substackhttps://substack.com/@theoccultrejects?r=7auau0&utm_campaign=profile&utm_medium=profile-pageCash Apphttps://cash.app/$theoccultrejectsVenmo@TheOccultRejectsBuy Me A Coffeebuymeacoffee.com/TheOccultRejectsPatreonhttps://www.patreon.com/TheOccultRejectsBibliographyPrimary and Classical SourcesAgrippa, Heinrich Cornelius. Three Books of Occult Philosophy. 1533. Translated by James Freake; edited and annotated by Donald Tyson. St. Paul, MN: Llewellyn, 1993.Austin, J. L. How to Do Things with Words. 2nd ed. Edited by J. O. Urmson and Marina Sbisà. Oxford: Clarendon Press, 1975. Originally published 1962.Betz, Hans Dieter, ed. The Greek Magical Papyri in Translation, Including the Demotic Spells. 2nd ed. Chicago: University of Chicago Press, 1992.Clarke, Emma C., John M. Dillon, and Jackson P. Hershbell, trans. Iamblichus: De Mysteriis. Atlanta: Society of Biblical Literature, 2003.Faulkner, Raymond O., trans. The Ancient Egyptian Book of the Dead. Revised by Carol Andrews. Austin: University of Texas Press, 1990.Iamblichus. On the Mysteries. Translated by Emma C. Clarke, John M. Dillon, and Jackson P. Hershbell. Atlanta: Society of Biblical Literature, 2003.Searle, John R. Speech Acts: An Essay in the Philosophy of Language. Cambridge: Cambridge University Press, 1969.Ancient Egyptian and Greco-Roman MagicBorghouts, J. F. Ancient Egyptian Magical Texts. Leiden: Brill, 1978.Dieleman, Jacco. Priests, Tongues, and Rites: The London-Leiden Magical Manuscripts and Translation in Egyptian Ritual. Leiden: Brill, 2005.Faraone, Christopher A., and Dirk Obbink, eds. Magika Hiera: Ancient Greek Magic and Religion. New York: Oxford University Press, 1991.Frankfurter, David. “Narrating Power: The Theory and Practice of the Magical Historiola in Ritual Spells.” In Ancient Magic and Ritual Power, edited by Marvin Meyer and Paul Mirecki, 457–476. Leiden: Brill, 1995.Frankfurter, David. Religion in Roman Egypt: Assimilation and Resistance. Princeton: Princeton University Press, 1998.Graf, Fritz. Magic in the Ancient World. Translated by Franklin Philip. Cambridge, MA: Harvard University Press, 1997.Meyer, Marvin, and Paul Mirecki, eds. Ancient Magic and Ritual Power. Leiden: Brill, 1995.Pinch, Geraldine. Magic in Ancient Egypt. Austin: University of Texas Press, 1994.Ritner, Robert K. The Mechanics of Ancient Egyptian Magical Practice. Studies in Ancient Oriental Civilization 54. Chicago: Oriental Institute of the University of Chicago, 1993.Smith, Morton. Jesus the Magician. San Francisco: Harper & Row, 1978. Use cautiously and comparatively rather than as a consensus account.Ritual Language and Performative SpeechBloch, Maurice. “Symbols, Song, Dance and Features of Articulation: Is Religion an Extreme Form of Traditional Authority?” European Journal of Sociology 15, no. 1 (1974): 55–81.Finnegan, Ruth. Oral Poetry: Its Nature, Significance and Social Context. Cambridge: Cambridge University Press, 1977.Malinowski, Bronisław. Coral Gardens and Their Magic. 2 vols. London: George Allen & Unwin, 1935.Rappaport, Roy A. Ritual and Religion in the Making of Humanity. Cambridge: Cambridge University Press, 1999.Tambiah, Stanley Jeyaraja. “The Magical Power of Words.” Man 3, no. 2 (1968): 175–208.Tambiah, Stanley Jeyaraja. Culture, Thought, and Social Action: An Anthropological Perspective. Cambridge, MA: Harvard University Press, 1985.Oral Tradition, Formula, and TransmissionFoley, John Miles. The Theory of Oral Composition: History and Methodology. Bloomington: Indiana University Press, 1988.Lord, Albert B. The Singer of Tales. Cambridge, MA: Harvard University Press, 1960.Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London: Methuen, 1982.Parry, Milman. The Making of Homeric Verse: The Collected Papers of Milman Parry. Edited by Adam Parry. Oxford: Clarendon Press, 1971.Ritual Form, Authority, and TransmissionBell, Catherine. Ritual Theory, Ritual Practice. New York: Oxford University Press, 1992.Bell, Catherine. Ritual: Perspectives and Dimensions. New York: Oxford University Press, 1997.McCauley, Robert N., and E. Thomas Lawson. Bringing Ritual to Mind: Psychological Foundations of Cultural Forms. Cambridge: Cambridge University Press, 2002.Whitehouse, Harvey. Modes of Religiosity: A Cognitive Theory of Religious Transmission. Walnut Creek, CA: AltaMira Press, 2004.Xygalatas, Dimitris. Ritual: How Seemingly Senseless Acts Make Life Worth Living. New York: Little, Brown Spark, 2022.Also want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball.
In this episode, Jack Cochran sits down with Paul Vogt, VP of Pre-Sales and Professional Services at GPG, to explore how building repeatable methodologies can transform solutions organizations at scale. The conversation dives deep into two powerful frameworks: the Technical Win Definition (5 binary yes/no questions that eliminate ambiguity and improve forecast accuracy) and the PGA Framework (Purpose, Goal, Agenda for planning every customer meeting). Thank you to Saleo for sponsoring this episode: https://saleo.io Follow Us Connect with Jack Cochran: https://www.linkedin.com/in/jackcochran/ Connect with Paul Vogt: https://www.linkedin.com/in/paulvogt00/ Links and Resources Mentioned Join Presales Collective Slack: https://presalescollective.com/slack Sol/Con 2026 (Chicago, August 2026): https://presalescollective.com/solcon-2026 Presales Collective Podcast: https://presalescollective.com/podcast Paul's Blog: https://www.art-of-sales-engineering.com/ Key Topics Covered Paul's Career Journey: From Defense Contractor to Scaling Pre-Sales Teams at Twilio The Alaska Cellular Network Project: Building the First Network in Remote Communities Customer Lifecycle Gaps: Why 70% of Churn Happens During Onboarding Technical Win Definition: Creating 5 Binary Questions to Eliminate Ambiguity How Technical Win Criteria Improve Forecast Accuracy Better Than Sales Tracking The PGA Framework: Purpose, Goal, Agenda for Every Customer Meeting Warning Signs Your Organization Needs Repeatable Methodologies Using Metrics to Identify Where Deals Slow Down (POC-to-Win Rates as Diagnostic) The Lost Art of Prep Calls and Meeting Alignment Practice and Preparation: Why Pre-Sales Professionals Should Train Like Athletes Small Impactful Changes: The Ted Lasso Approach to Leadership
Google quietly shipped four new ad formats inside AI Mode, and almost nobody covered it. We did. Plus: a $13 CPC on ChatGPT ads, and Memrise's growth agent that lives entirely in Slack.CHAPTERS00:00 Cold open03:06 Welcome — Victoria joins, Polina returns04:24 What's on the show today05:30 WATERCOOLER: Sonnet 5's price hike and Fable 5's return07:38 Token-maxing culture and the hidden cost of the price hike10:16 Ford rehires the people it fired — to train the AI12:47 Why the most elementary AI framing gets the most buzz14:27 Benchmarking models on price, speed and quality before you buy15:12 Product Hunt's June: the top tools were integrations, not standalone AI17:30 The core stack nobody has replaced (and why Slack survived)22:14 The vibe-coded app problem: broken back ends, ToS exposure, $20 lessons26:01 Cannes Lions: the agency billing model everyone admits is dead28:02 Creator activations go niche — eyeballs over follower counts28:45 Why Victoria skipped Cannes, and the CEO as the next creator31:04 Celebrity clout vs. an actual event strategy33:40 AI's image rehab in marketing, and the founders paying for their own message36:06 SheaMoisture flipped the creator brief39:21 Why YouTube mid-roll ad reads stopped working40:42 Google's AI Mode ads — the story nobody covered43:03 Four new ad types, and what a business owner is actually signing up for44:43 A $13 CPC on ChatGPT ads46:10 Could ChatGPT just run an affiliate network instead?49:44 MARKDOWN: Lizzie Lawley, Head of Applied AI at Memrise50:20 From pilot, to AI companion platform, to Wombat, to Memrise53:39 The system map: every input feeding the growth machine56:00 Core principles: context first, cheapest capable model, disagreement as a feature56:36 "Months of work in hours" — what it actually saved58:36 The loops: synthesis, experiment shaping, prototyping, build ticket, human gate1:00:41 Live demo: "It's just Slack, baby"1:03:10 How the agent gets fresh context every single night1:06:04 OpenClaw V1, then real engineers rebuilt it1:07:06 The failures: how expensive it got, real quick1:08:32 The model pricing tier system, tier by tier1:11:19 Where the user interviews actually live (it's Google Docs)1:13:59 The bot that spammed banana emojis, and what it taught her1:15:54 Claude Design as a starting point for growth people who can't design1:17:35 Why we skipped Hot Button this week1:18:27 ADAHOLIC: the rules1:20:22 Round 1: Ed Sheeran, a posh restaurant, and way too many forks1:23:33 Round 2: red key, blue key, and a luxury pitch1:26:23 Round 3: "Yo... where's Dukey?"1:29:03 Round 4: the Mother's Day one1:32:26 Round 5: the car ad Arnav paused a second too late1:35:14 Round 6: puffballs, chrome nails and woodworking1:39:07 Round 7: "a better everyday life for the many people"1:40:41 Victoria takes the crown on her first appearance1:41:54 CloseTHIS WEEK'S GUESTLizzie Lawley — Head of Applied AI at Memrise, co-founder of Wombat. She built a platform handling millions of simultaneous AI interactions with cost-efficient model routing, and now runs agent orchestration for Memrise's growth team. Her system pulls from transcripts, app reviews, Zendesk tickets, past experiment synthesis, Athena and BigQuery, and runs a nightly cron job so the agents never work off stale context. Methodology follows Bob Moesta's jobs to be done. The team calls it BYOB — bring your own Bobby.Ads featured in Adaholic this week: Heinz, Kia, Budweiser, Honda, Pinterest, IKEA.
Scott sits with Christian, founder of Autopilot, about his extensive study on Amazon's AI shopping assistant (Alexa / Rufus) and how generative recommendations are fundamentally changing how products get discovered on and off Amazon. Christian explains that AI-driven shopping isn't just a replica of traditional search results, it also represents a distinct "third shelf" alongside organic search and paid advertising. Through a study analyzing over 110,000 search listings and 13,000+ Alexa recommendations, Christian discovered that 64% of Alexa's suggestions actually fall outside the top 10 organic search results. While top organic spots hold an advantage for the primary recommendation, deeper AI suggestions heavily favor long-tail products backed by strong star ratings (4+ stars), high sales velocity, and concise titles optimized for AI truncation. Furthermore, running PPC ads offers only a tiny chance of forcing an AI recommendation if the listing lacks strong underlying signals. The big takeaway is that AI discoverability operates as a holistic 360-degree ecosystem. Off-Amazon content on target sites, D2C stores, and deal forums heavily feeds engines like ChatGPT and Google AI. To win in the long run, brands must optimize their data infrastructure and create "agent-friendly" D2C content that AI bots can crawl, validate, and convert into citations and recommendations. Episode Notes: 00:00 – Christian's background 01:30 – How analyzing 15,000+ brands led to founding Autopilot 03:00 – Amazon unifying Rufus and Alexa under one shopping brand 04:30 – Why AI recommendation is Amazon's "third shelf" 06:00 – Methodology behind the 13,000+ Alexa recommendation study 07:30 – Alexa picks 09:30 – PPC reality check 11:00 – Category variations: Apparel vs. Health & Supplements 12:30 – What signals drive AI picks (ratings, sales velocity, title length) 14:30 – ChatGPT & Google Shopping 17:00 – Optimizing off-Amazon content for AI crawlers 19:00 – Tracking AI visibility using tools like Gumshoe, Peek, and Profound 21:00 – The scale of AI shopping: Over 100 million daily product searches 22:30 – How to connect with Christian and access the study report Related Post: Amazon Accelerate Coupon Code: Save $50 With SmartScout How to Reach Christian: Website: autopilotbrand.com LinkedIn: linkedin.com/in/umbach Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
Your methodology already works, so why does explaining it still fall flat? In this episode, Tara reframes the classic bad-elevator-pitch problem as a tangibility problem and walks through the first two steps of the Infinite Scale Method: the Power of One and making your expertise tangible.Tara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time. Learn more at www.thescalable.expert and www.taralbryan.comReady to build a business your expertise deserves? The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit → If this episode was useful...Share it with one expert business owner who's hit the same ceiling.A review on Apple Podcasts helps more of the right people find the show and takes less than two minutes.→ Leave a review: Apple Podcasts→ Subscribe: Apple Podcasts · Website
The audition screen can make great players feel powerless, but it also reveals something encouraging: the results often go to the musician with the most repeatable process. We're joined by cellist Charles Zandieh, fresh off a one-year position with the Atlanta Symphony Orchestra and heading into a tenure-track role with the Baltimore Symphony Orchestra, to talk about what actually moves the needle in professional orchestral auditions.Charles walks us through his real audition path. From the moment he chose stability as a goal after COVID, to what he learned from both wins and first-round cuts. We dig into his standout London Symphony Orchestra experience, from a video submission through the website "Musical Chairs" to a three-week trial playing full concert cycles, and how to handle the hardest part of the trial process: getting no feedback and still moving forward with confidence.Then we get intensely practical about cello audition preparation: daily metronome routines for standard excerpts, metronome displacement to lock time, drone practice for intonation, and a grounded approach to tuning that works in a mixed-instrument audition committee setting. We also talk about performance anxiety, how to walk behind the screen without rushing, how to “invite” nerves instead of fighting them, and how to plan your weeks when the excerpt list is brand new, like an opera audition. If you're chasing cleaner rounds, stronger finals, and a calmer mindset onstage, this one is built for you. Subscribe, share the episode with a friend prepping auditions, and leave us a review so more musicians can find the show.For more information on Charles: https://www.charliezandieh.com/You can also find Charles on Facebook and Instagram: @charlezandiehIf you are looking for in person/virtual cello lessons, or orchestral repertoire audition coachings, check out www.theCelloSherpa.comFollow us on Facebook, Instagram, Threads & YouTube: @theCelloSherpaFor more information on our sponsor: www.CLEAResources.com
Your Support Matters!
Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and brand recognition across creator content. System 1's Andrew Tindall and brand strategist Eugene Healey join WARC's Anna Hamill to break down creator effectiveness hacks, how to brief creators properly, and why so many marketers are using the wrong metrics to measure success. Guests: Andrew Tindall, Chief Advertising Officer, System1 Eugene Healey, Brand Strategist and Content Creator (@eugbrandstrat) Anna Hamill, Senior Editor, The WARC Podcast Chapters: 00:00 - Intro: Welcome to The WARC Podcast 00:10 - How do creators build brands? 02:17 - Methodology of the WPP Media/TikTok/System1 creator research 04:09 - What really drives brand memory: engagement, deep engagement or creativity? 05:37 - How should creators and brands think about brand fit and long-term impact? 07:54 - What metrics should marketers prioritise in creator marketing? 13:55 - Characteristics of the most effective creator campaigns 16:27 - What creator content actually performs on social? 20:03 - 3x brand memory lift from early brand cues 22:43 - Briefing creators for authenticity and effectiveness 27:54 - Why you can't outbrief a bad strategy in creator marketing 29:27 - What are social devices and what is the one thing marketers should do next? For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe
The CrowdStrike 2026 Threat Hunting Report is now live! The report sheds light on how our threat hunters and analysts hunt and defend against the world's most sophisticated adversaries. It's packed with stories from the front lines and trends that define the modern threat landscape. Joining Adam to dig into its findings is Katie Blankenship, Sr. Manager of the Global Threat Analysis Cell for the CrowdStrike Counter Adversary Operations team. Katie, who leads the charge for our major intelligence reports, explains the herculean effort that goes into distilling a year's worth of events into a single report. The CrowdStrike 2026 Threat Hunting Report is the product of seven trillion events analyzed, 14 million daily detection leads, and 36,000 annual customer alerts and notifications. So what did they tell us? These are some key takeaways covered in this episode: The window between vulnerability disclosure and exploitation is collapsing. From January through June 2026, 88% of CrowdStrike-observed exploitation of vulnerabilities with a public proof of concept (PoC) was conducted within 48 hours of the PoC's release. China-nexus adversaries VAULT PANDA and GENESIS PANDA, both highly active in the last six months, are monitoring vulnerability disclosures so they can quickly weaponize them. Adversaries are targeting the developer ecosystem. Software supply chain attacks aren't new, but adversaries are seeing opportunities to exploit trust relationships in this pipeline. ALTERED SPIDER is one of them — this adversary compromised 300+ software dependencies in one day, harvested credentials, and pivoted into cloud environments. Technology and finance are in the crosshairs. Technology was the most targeted sector for the ninth year running. DPRK-nexus adversary FAMOUS CHOLLIMA's operations accounted for 55% of all state-sponsored intrusions targeting this sector. The financial services sector saw an 11% year-over-year increase in targeting, with FAMOUS CHOLLIMA driving activity there as well. Tune in to hear Adam and Katie discuss the CrowdStrike 2026 Threat Hunting Report's most interesting stories, stats, and adversaries in an episode that Adam calls “the podcast for those who didn't want to read the 48-page report.” Methodology & Source: All information provided is based on the CrowdStrike Counter Adversary Operations team's proprietary threat intelligence gathered between July 1, 2025, and June 30, 2026. Stats may include data from the entire period surveyed or excerpts of data from specific date ranges within the period.
J Warner Wallace reacts to TikTok atheists. Because we all know they are the worst!For those that might not know, J Warner Wallace makes a big thing of his credentials as a cold case detective and he makes a big thing out of using his cold case methodologies for validating the existence of his god. We at Still Unbelievable!, along with many other atheists, are not impressed by his reasoning.Here we will respond to his responses to atheists so that we can explain why he does not impress.As usual, the link the original episode being responded to is link 1 in the show notes. You can find more of J Warner's content at cold case Christianity.1) original podcast episodehttps://coldcasechristianity.com/podcasts/podcasts-about-gods-existence/does-god-exist-a-cold-case-detective-reacts-to-tiktok-atheists-podcast/2) Major Crime Investigation Manualhttps://library.college.police.uk/docs/NPCC/Major-Crime-Investigation-Manual-Nov-2021.pdf3) Methodology of a Murder Investigationhttps://dspace.aab-edu.net/bitstream/handle/123456789/567/Mentor%20Shabani%20-METHODOLOGY%20OF%20THE%20MURDER%20INVESTIGATION.pdf4) did the universe begin?https://www.youtube.com/watch?v=Ol7IWdtCS2Q5) fine tuninghttps://www.youtube.com/watch?v=jJ-fj3lqJ6M6) evolutionary flaws disprove designhttps://www.titan.uio.no/english/2020/evolutionary-flaws-disprove-theory-intelligent-design.html7) Friedmann equationshttps://en.wikipedia.org/wiki/Friedmann_equations8) Paolo Saracenohttps://cortonafriends.org/paolo-saraceno/9) abigenesishttps://biologyinsights.com/can-life-come-from-non-life-a-look-at-abiogenesis/?utm_source=copilot.comhttps://www.nature.com/articles/s42004-026-01969-w?utm_source=copilot.comhttps://www.disabled-world.com/disability/education/anthropology/abiogenesis.php10) are viruses alive?https://scienceinsights.org/are-viruses-dead-or-alive-the-debate-explained/?utm_source=copilot.com11) DNAhttps://www.ncbi.nlm.nih.gov/books/NBK6360/?report=reader&utm_source=copilot.com---------Still Unbelievable! book: https://amzn.eu/d/fmsN1CwApostate book: https://amzn.eu/d/9RIUZYxTo contact us, email: reasonpress@gmail.comour YouTube: https://www.youtube.com/@reasonpress2901Our Theme Music was written for us by Holly, to support her and to purchase her music use the links below:https://hollykirstensongs.com/https://hollykirsten.bandcamp.com/
This week on Black & Gold Insider, Max Bretos is joined by LAFC Director of Methodology and Player Pathway, Toni Hernandez, to discuss the Spanish example of player development from academy to playing in a World Cup, how Los Angeles can create a similar developmental trajectory, and we preview the upcoming Red & Gold Football Global Trophy tournament in Munich.
In this episode of The Missing Secret Podcast, John and Kelly talk about the experience of doing the 12 minute a day advanced leadership of self methodology long-term. What is like on a daily basis versus just winging life. They talk about the effect on the most important relationship in your life. Your relationship with yourself. They talk about the impact it has on career. The impact it has on controlling one's health. The impact it has in one's romantic relationship. They also talked about the impact of this methodology for eliminating the negative inner voice. And they explainwhere the negative inner voice comes from.Buy John's book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.About the Hosts:John MitchellJohn's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.Reach out to John at john@thinkitbeit.comLinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/Kelly HatfieldKelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives.She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles.As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she's making in this world. Truly living into the power of the ripple effect.Reach out to Kelly at kelly@thinkitbeit.comLinkedIn: https://www.linkedin.com/in/kelly-hatfield-2a2610a/Learn more about Think It Be It at https://thinkitbeit.com/LinkedIn: https://www.linkedin.com/company/think-it-be-it-llcFacebook: https://www.facebook.com/thinkitbeitcompanyThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
You’ve probably heard the words ‘biofeedback' and ‘neurofeedback' floating around the internet. And you're also probably wondering what they mean and if they're worth your time and money when you have a vestibular disorder. I'm answering all of that in this episode! Biofeedback is a type of mind-body technique to control some of the body's function. And neurofeedback is a type of biofeedback that measures and records brainwaves. As always, I've got research and scenarios for us to talk through to help this really land. They're probably not the first thing you want to invest in and there are even less expensive options that are equally or more effective which I share more about in the episode. Buckle up and let's get a little nerdy with this one! In this episode, we'll dig into: What biofeedback is and how it works What the main types of biofeedback are What neurofeedback is and how it relates to biofeedback The difference between active and passive neurofeedback The two main models of biofeedback that exist What to expect in a biofeedback session What biofeedback is considered effective for Types of neurofeedback and biofeedback sessions, devices, and apps available How to find a qualified biofeedback provider What questions to ask before committing to either option If you want to go even deeper with what you heard in this episode, we have coaching calls specifically about biofeedback and neurofeedback available in Vestibular Group Fit. Biofeedback is a tool, not a cure. But if you’re curious, informed, and financially comfortable exploring it, it absolutely can have a place in your vestibular toolkit. Links Mentioned: Vestibular Group Fit (code GROUNDED at checkout for 15% off!): https://thevertigodoctor.com/vestibular-group-fit Certification from the Association for Applied Psychophysiology and Biofeedback (AAPB) site has an option to find a practitioner: https://aapb.org/Find_a_Practitioner Hearthmath: https://www.heartmath.com/ Resperate (FDA approved for blood pressure and stress): https://resperate.com Leva (FDA approved for pelvic floor): https://levacares.com/ Prism (FDA approved for PTSD): https://www.graymatters-health.com/prism-for-ptsd Finding a provider International society for neuroregulation and research: https://isnr.org/ Biofeedback certification international alliance: https://www.bcia.org/ Free Resources: The 4 Steps to Managing Vestibular Migraine: https://thevertigodoctor.myflodesk.com/cb5js0y78n The PPPD Management Masterclass: https://thevertigodoctor.myflodesk.com/new-pppd What your Partner Should Know About Living with Dizziness: https://thevertigodoctor.myflodesk.com/partnership The FREE Mini VGFit Workout: https://thevertigodoctor.myflodesk.com/minifit The FREE POTS – safe Workouts: https://thevertigodoctor.myflodesk.com/pots Connect with Dr. Madison (@TheVertigoDoctor): https://instagram.com/thevertigodoctor Work with Dr. Madison: For 1:1 Vestibular Rehabilitation Therapy, email madison@thevertigodoctor.com Otherwise, I'll see ya in Vestibular Group Fit! Connect with Dr. Jenna (@dizzy.rehab.therapist): https://www.instagram.com/dizzy.rehab.therapist/ Learn about the Oak Method: http://thevertigodoctor.com/why-vestibular-group-fit Love what you heard?Consider leaving a review on your favorite podcast platform to help us reach more vestibular warriors like you! This podcast is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as medical advice. The information and education provided here is not intended or implied to supplement or replace professional medical treatment, advice, and/or diagnosis. Always check with your own physician or medical professional before trying or implementing any information read here. Citations Frank, D. L., Khorshid, L., Kiffer, J. F., Moravec, C. S., & McKee, M. G. (2010). Biofeedback in medicine: who, when, why and how?. Mental health in family medicine, 7(2), 85–91. Mayo Clinic. “Biofeedback – Mayo Clinic.” Mayoclinic.org, 18 Mar. 2023, www.mayoclinic.org/tests-procedures/biofeedback/about/pac-20384664. Marzbani, H., Marateb, H. R., & Mansourian, M. (2016). Neurofeedback: A Comprehensive Review on System Design, Methodology and Clinical Applications. Basic and clinical neuroscience, 7(2), 143–158. https://doi.org/10.15412/J.BCN.03070208 Bazzana, F., Finzi, S., Di Fini, G., & Veglia, F. (2022). Infra-Low Frequency Neurofeedback: A Systematic Mixed Studies Review. Frontiers in human neuroscience, 16, 920659. https://doi.org/10.3389/fnhum.2022.920659 Duke, G., Yotter, C. N., Sharifian, B., Duke, G., & Petersen, S. (2024). The effectiveness of microcurrent neurofeedback on depression, anxiety, post-traumatic stress disorder, and quality of life. Journal of the American Association of Nurse Practitioners, 36(2), 100–109. https://doi.org/10.1097/JXX.0000000000000945 Cleveland Clinic. “Biofeedback: What Is It & Procedure Details.” Cleveland Clinic, 21 Dec. 2020, my.clevelandclinic.org/health/treatments/13354-biofeedback. biofeedback and neurofeedback, biofeedback vs neurofeedback, vestibular group fit, VGF, vestibular disorders, chronic dizziness, PPPD, nervous system regulation, migraine management, stress relief, alternative therapies, holistic approach, living with vestibular migraine, living with vertigo, migraine toolkit, vestibular disorder treatment
Heather McLean, CEO and AI strategist, discusses her journey from an Air Force ROTC scholarship to a diverse 20-year military career spanning supply chain management, logistics, and IT. She highlights the challenges of transitioning from a structured military environment to a chaotic startup, emphasizing the importance of building trust and adapting to new work dynamics. Heather's company, McLean Forrester (Mcleanforrester.com), focuses on custom AI and technology solutions, ensuring clients get value from their investments. She advises veterans to "bloom where they are planted" and to be their own advocates in the civilian workforce.As mentioned in the podcast: McLean Forrester - mcleanforrester.comHeather's LinkedIn - https://www.linkedin.com/in/heather-mclean1/ Become a supporter of this podcast: https://www.spreaker.com/podcast/philosophy-from-the-front-line--4319845/support.Disclaimer: The content of the "Philosophy From the Front Line" podcast is intended for informational and educational purposes only. The views and opinions expressed by the hosts and guests are their own and do not necessarily reflect those of any affiliated organizations or sponsors. This podcast does not offer legal, financial, or professional advice. Listeners are encouraged to consult appropriate professionals before making decisions based on the content presented. "Philosophy From the Front Line" assumes no responsibility or liability for any errors or omissions in the content or for actions taken based on the information provided during the podcast episodes. Fair Use Statement: This podcast may contain copyrighted material not specifically authorized by the copyright owner. "Philosophy From the Front Line" is making such material available to educate, inform, and provide commentary under the "Fair Use" provisions of U.S. copyright law (Section 107 of the U.S. Copyright Act). We believe this constitutes a fair use of any such copyrighted material as it is:Used for non-commercial, educational, or research purposes.Critically analyzed, reviewed, or discussed.Used in a transformative way that adds new meaning or message to the original work.If you own any content used and believe it infringes on your copyright, please contact us directly, and we will address the matter promptly.
Send us Fan MailWhere to find Aimee: Instagram: @vibrancenutritionNutrition Coaching: vibrancenutrition.comPodcast on Nutrition: Blasphemous NutritionSubstack on Nomadic Life: NomadicNomMomWhere to find Rebecca: Instagram and her life in Paris: @beseriouslyhappyPodcast for Interior Design-preneurs: Stuff Interior Designers Need to KnowBiz Coaching for Interior Designers: seriouslyhappy.comBook on Interior Design Psychology: Happy Starts at Home
Valkea Resources CEO Thomas Credland discussed the company's new 24-target drill pipeline in Finland's Central Lapland belt. Drilling starts in August at the Kari target, with base-of-till and diamond programs following through winter. Credland says the company is fully funded and applying the same methodology that led his former team to the Ikkari discovery at Rupert Resources.
Jon Buck's Sermon on 1 Corinthians 16:1-4 from July 12, 2026.
Every month, paid subscribers can participate in an Ask Me Anything and the study I'm writing about today was brought to my attention during the June AMA. It is, if not the worst, one of the top 3 worst studies I have ever analyzed so strap in because we are going for an EPIC ride. Get full access to Weight and Healthcare at weightandhealthcare.substack.com/subscribe
Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most honest read on the state of e-commerce you'll find anywhere. This year's survey has a few takeaways that sting: AI adoption hit 73% but produced zero measurable financial edge in 2025, Amazon has quietly slipped from growth engine to supplemental channel, and the single biggest profit lever isn't a tactic at all. Brett and Andrew dig into what the numbers actually say — and what operators should do about it before everyone else catches on.Inside the episode:Why Amazon's share of revenue has fallen back to 2017 levels even as more brands sell there — and the "build a brand, sell on Amazon second" shift behind itThe 92% vs. 17% gap: how store owners really feel about selling DTC versus Amazon (and why the P&L explains it — 47% COGS vs. 58%)The AI gut-check: 73% of brands "meaningfully adopted" it, so Andrew pulled their actual sales data instead of asking for ROI — here's what he foundThe financial-mastery cliff: going from a 4-out-of-5 to a 5-out-of-5 on financial fluency jumps net margins from 9.7% to 14.3% and net income growth ~50%The warehouse stat that became Andrew's most viral thread: own your warehouse and grow ~4%, lease or 3PL it and grow 30–35%The optimist vs. pessimist breakdown — conversion rate, inventory turns, and fixed overhead — and what separates the two campsWhy the future belongs to "small, durable brands" — and why the days of hacking distribution are over—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[00:00] Intro clip — Andrew on treating AI adoption as a growth tool that didn't pan out in the data[00:26] Welcome & introducing Andrew Youderian of eCommerce Fuel[01:31] Backstory — How Brett and Andrew connected, and eCommerce Fuel's origins[03:41] Inside the annual survey — Methodology and respondent profile[05:27] Amazon findings — Declining revenue share, low seller satisfaction, and P&L economics vs D2C[11:22] The Amazon land-grab era ending — 97% of brands now use paid traffic[17:34] CAC, moats, and the Dan Kennedy quote — Spending more to win the long game[20:19] Amazon as a checkout, not a discovery engine — The 40% off-platform sales stat[24:53] AI adoption findings — No financial edge despite 75% adoption[28:26] The nuance on AI — Vibe-coding pitfalls and where AI is actually helping[31:20] Financial intelligence — Why jumping from a 4 to a 5 out of 5 skyrockets margins[39:43] 2026 outlook — Optimists vs. pessimists, and the future of durable small brands—Connect With Brett:LinkedIn: https://www.linkedin.com/in/thebrettcurry/YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGwWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links:Andrew's LinkedIn: /andrew-youderian-ba74a623/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more
A Phil Svitek Podcast - A Series From Your 360 Creative Coach
If you're creating a pitch deck for a film, TV series, startup, book, or other creative project, this episode breaks down one of the biggest improvements I've made to mine. I explain how to simplify the business side of your pitch into just three slides that communicate market demand, creative strategy, and risk mitigation—without overwhelming investors or decision-makers. Whether you're pitching producers, investors, studios, publishers, or partners, these principles can help make your presentation clearer, stronger, and more persuasive.Rather than cramming your deck with endless statistics, I share the framework I now use to demonstrate opportunity, explain my creative methodology, and show why my project is a smart investment. I also walk through an exercise you can complete this week to strengthen your own pitch deck before worrying about design or formatting.Topics Covered: Why most pitch decks overwhelm investors The three business slides every creative pitch deck needs How to present market demand without data overload Turning industry statistics into a compelling opportunity How to explain your creative methodology clearly The easiest way to de-risk your creative project Why comparable projects make your pitch stronger The brainstorming exercise that makes writing a pitch deck easierHere's your seven-day challenge: Create a "business dump" for your pitch deck. Spend 30–60 minutes listing every statistic, comparison, market insight, source, and proof point you can find. Organize them under three headings: Opportunity, Methodology, and Risk Mitigation. Don't design anything. Don't edit yourself. Just collect the raw material. By the end of the week, you'll have the foundation for three of the most important slides in your entire pitch deck.
Before working with MEDDICC, Microlise's sales forecast accuracy sat at 25%. Today it's 85%.In this episode, MEDDICC CEO Andy Whyte sits down with Mike Blackburn, CRO at Microlise, to find out what actually changed. Not just the numbers, but the language, the culture, and the mindset that comes with knowing your forecast is real.Mike shares how he went from dismissing MEDDIC when he first encountered it to becoming one of its biggest advocates, and what it took to embed it across a GTM team in a way that actually stuck.You'll learn:✅ Why Mike resisted MEDDIC early in his career and what changed his mind✅ How Microlise used MEDDPICC as a common language across the full GTM team✅ What great deal reviews actually look like vs the ones that are just concealing weaknesses✅ How to identify and test a true Champion✅ What it takes to stand out early in a sales career
Dr. Maarten Cruyff is an Assistant Professor in the Faculty of Social and Behavioural Sciences and Chair of Methodology and Statistics at Utrecht University. In this episode, he discusses how methods used to measure doping prevalence have changed over time, his work on different models for collecting and analyzing responses from athlete surveys about doping, his role in the World Anti-Doping Agency's Prevalence Working Group, current challenges that remain in determining doping prevalence, and more.
On this episode of "The Bruce Exclusive", Bruce discusses the Buffalo Bills defensive positions rooms as of June 2026 compared to June 2025. Which is better, which is worse, and how does the offensive roster as a whole stack up to this time last year? Topics include Brandon Beane, Ed Oliver, Cole Bishop, Maxwell Hairston, Christian Benford, Buffalo Bills free agents, Buffalo Bills draft picks, Buffalo Bills free agents, and more! "The Bruce Exclusive" is part of the Rumblings Cast Network! The Rumblings Cast Network family of shows includes Billieve, The Bruce Exclusive, Jamie D & Big Newt, Leading the Charge, and Unplugged. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jason catches up with ATLUTD Director of Methodology Javier Perez looking at the recent successes and growth in the Academy- starting with MLS Next Cup in UtahThey also look at the responsibility attached to representing the values of Atlanta United from a young age and how the club continues to evolve- even as successes continue to come for the franchise
Platform vendors are transferring liability and delivery responsibility for AI services onto MSPs by building structured AI practice frameworks, training programs, and service delivery methodologies. This approach is motivated by mounting economic pressures on vendors, as seen with large-scale infrastructure investments and the need for sustainable revenue models. PAX8, Ingram Micro Cloud, ConnectWise, and others are formalizing AI partner programs that enroll MSPs to deliver vendor-defined services, while shifting operational complexity and accountability downstream. The episode highlights PAX8's Managed Intelligence initiative, aimed at helping small and midsize MSPs deliver AI services to SMB clients with minimal prior expertise. PAX8 cites its own research, which notes that 62% of SMBs view AI as essential for competitiveness and 74% plan to increase AI spending in the coming year. The economics of AI scaling are underscored by data on projected data center buildout costs—up to $15 trillion by 2030 and requiring $1.75 trillion annually just to maintain. OpenAI's public offering, with an $850 billion valuation and $180 billion in funding, is attributed to the need for capital that private markets can no longer supply, prompting vendors to leverage channel partners for both revenue generation and market validation. Supporting developments include expanded programs at the distribution and platform levels: a PAX8-Nocdoc partnership providing managed NOC/SOC services for smaller MSPs, Ingram Micro Cloud's collaboration with PartnerStack to formalize AI service delivery infrastructure, and ConnectWise's introduction of an AI-native platform for predictive and autonomous IT operations. Research from Omnia and the IBM Institute for Business Value indicates underutilization of vendor market development funds and widespread deployment of AI frameworks despite only 11% of tech leaders feeling prepared—demonstrating the gap between vendor offerings and operational readiness. The implications for MSPs are significant. By enrolling in these vendor-driven AI programs, providers take on delivery risk, contractual accountability, and potential liability for AI outcomes they did not design. The structural split is clear: MSPs can either create and govern their own AI methodologies—pricing accountability as a service—or become vehicles for vendor frameworks, absorbing complexity without full compensation or control. Practical recommendations include updating service agreements for AI-related risks, building internal governance around AI deployments, and not allowing vendor or community consensus to substitute for explicit accountability for outcomes. 00:00 Channel AI Shift 03:59 Enrollment, Not Enablement 06:55 Methodology vs. Liability 10:01 Why Do We Care? Supported by: Zero Networks CometBackup
Rebecca Hinds, author of "Your Best Meeting Ever" and Head of the Work AI Institute at Glean, breaks down the surprising findings from the new Work AI Index 2026 report surveying 6,000 workers. While 87% now use AI and report saving 13 hours per week, only 13% say their organization is performing significantly better—a paradox explained by two new concepts: "botsitting" (the hidden labor of making AI useful) and "botshitting" (delivering AI-generated work you can't defend). They discuss practical solutions including better-integrated AI systems, smarter AI detection policies, and aligning work to meaningful missions. LINKS: Rebecca Hinds Personal Website Glean Work AI Institute Your Best Meeting Ever Book Glean Enterprise AI Platform Stanford Future of Work Glean Enterprise Graph Pangram Labs AI Detection OpenAI ChatGPT Product Page Anthropic Claude Product Page Google Gemini Product Page Microsoft 365 Copilot Page Glean AI Transformation 100 Rebecca Hinds LinkedIn Profile Sponsor: Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr CHAPTERS: (00:00) About the Episode (03:22) Grounding AI adoption (06:46) Methodology and Glean (12:25) Productivity paradox emerges (Part 1) (20:31) Sponsor: Claude (22:22) Productivity paradox emerges (Part 2) (25:36) Bot sitting burden (34:00) Hidden time savings (39:56) Meaning versus automation (47:14) Enterprise graph potential (53:13) Detecting bot slop (01:00:32) Retention and incentives (01:07:54) Transformation and mission (01:20:06) AI teammate model (01:26:01) Future organizational design (01:32:31) Research and meetings (01:41:43) Episode Outro (01:45:07) Outro PRODUCED BY: https://aipodcast.ing
To chill or not to chill? That is the question. And then a bunch more questions. Thankfully, author, winemaker, sommelier, and Enology expert, André Hueston Mack is on hand to explain Old World vs. New World wines, corks vs. caps, red, rosé, orange, and white wines, stemware, judging a wine by its label, the best glass of wine he's ever tasted, needless snobbery, aeration, decanting, and what those legs are doing dancing around your glass. Also: how to open a bottle with no corkscrew. Next week: how to make wine. Stay tuned. Visit André's website and follow him on Instagram and Threads Shop André's wines at Maison Noir Wines Buy his book, 99 Bottles: A Black Sheep's Guide to Life-Changing Wines, on Bookshop.org or Amazon Pre-order his upcoming book, Wine for Good Times: A Guide for Curious Drinkers, on Bookshop.org or Amazon (publishing February 23, 2027) A donation went to Food Bank for NYC More episode sources and links Other episodes you may enjoy: Zymology (BEER), Mixology (COCKTAILS), Ciderology (DELICIOUS APPLE BEVERAGES), Pomology (APPLES), Coffeeology (YEP, COFFEE), Fromology (CHEESE), Gastroegyptology (BREAD BAKING), Food Anthropology (FEASTS), Indigenous Cuisinology (NATIVE COOKING), Black American Magirology (FOOD, RACE & CULTURE), Melittology (BEES), Gustology (TASTE), Disgustology (REPULSION TO GROSS STUFF) 400+ Ologies episodes sorted by topic Smologies (short, classroom-safe) episodes Sponsors of Ologies Transcripts and bleeped episodes Become a patron of Ologies for as little as a buck a month OlogiesMerch.com has hats, shirts, hoodies, totes! Follow Ologies on Instagram and Bluesky Follow Alie Ward on Instagram and TikTok Editing by Mercedes Maitland of Maitland Audio Productions and Jake Chaffee Managing Director: Susan Hale Scheduling Producer: Noel Dilworth Transcripts by Aveline Malek Website by Kelly R. Dwyer Theme song by Nick Thorburn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
© 2020-2026 Ivy Podcast Discovery LLC
