Podcasts about brand identity

What happens when you take a centuries-old, traditional industry and inject it with vibrant color? This week, Cassie sits down with Alice Carroll, Co-Founder of Foxes Bow Irish Whiskey, to discuss the art of strategic disruption. Alice breaks down her journey from "stealthily stealing secrets" at major whiskey multinationals to launching an independent brand that refuses to play by the rules. We explore how being the "only woman at the table" became her greatest creative advantage, the tactical data she used to get retailers to say "yes" to a non-traditional design, and why she believes distinctiveness is more valuable than differentiation in 2026. Whether you're an entrepreneur in a "stiff" industry or a marketer struggling to find your authentic voice on camera, Alice's "warts-and-all" approach to brand building is the shot of inspiration you need.Key Takeaways:// Why looking at adjacent industries (and what your target audience follows on Instagram) is more effective than looking at your direct competitors when designing a brand.// How Alice leveraged her perspective as an "outsider" in a male-dominated category to spot the massive white space that legacy brands were too risk-averse to touch.// How to use consumer research and "hard facts" about audience pain points to convince conservative stakeholders to approve bold, eclectic designs.// The secret to building a brand that is instantly recognizable on any shelf or social feed, regardless of the context.// Why Alice is betting on a 2026 trend toward vibrancy, color, and "social middle-ground" wellness over the beige, minimalist extremes of recent years.// Why "boring" behind-the-scenes failures (like 20 misprinted billboards) often drive more engagement and trust than polished, high-production brand content.// Advice for the "camera-shy" on how to park your ego and let your audience's engagement dictate your content strategy.Connect with Alice: InstagramLearn More About Foxes Bow: Website____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to episode 235 of Sports Management Podcast. Today's guest is Theo Dedes, a UEFA Pro License coach who recently led TSG Hoffenheim's women's team in Germany. From growing up in Athens to coaching at the highest level in European football, Theo shares what modern leadership really looks like, why empathy beats authority in today's game, and what it takes to survive - and thrive - in one of the most pressure-filled industries in the world. SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com/membership and start exploring today. Time stamps: 00:00 Intro 00:40 The UEFA Pro License Explained 02:01 Eligible for Champions League 02:36 The Coach as Manager 04:33 The Loneliness of Leadership 05:49 Controlling the Uncontrollable 07:29 Managing Friction Inside the Squad 08:51 Handling Weekly Pressure 10:22 Being a Young Head Coach 12:31 Coaching as Brand & Identity 15:13 Greece vs Germany Leadership Styles 17:25 The Coaching Odyssey 19:50 Why Germany Felt Fair 21:17 Learning from Termination 31:15 Advice for Future Pro Coaches 33:00 Outro Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com

Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we've moved through distinct eras of trust. First came consequence brands, which positioned themselves around measurable moral impact. Then came emotion-led brands, where what felt right became the guiding force. Now we appear to be entering a third era, where trust is built not on credentials or transparency, but on visible sacrifice and embodied virtue. As institutional continuity weakens and shared reality fragments, credibility reorganizes around individuals. “Proof of knowing” carries less weight than “proof of doing.” Degrees, affiliations, and institutional endorsements are no longer sufficient signals. Instead, audiences look for lived experience, personal risk, and skin in the game. At the same time, many of the platforms designed to increase transparency have reduced everyday vulnerability. But true trust requires vulnerability. As a result, trust is reemerging in smaller, more intimate spaces where shared stakes and emotional exposure create safety. In this episode of Unseen Unknown, Jasmine and Jean-Louis explore how trust systems evolve, why incremental positioning feels insufficient in the current cultural climate, and what this shift means for founders and brands trying to remain credible. When trust becomes the product itself, the rules change. Links to interesting things mentioned in this episode and further reading: The Futures That Just Died (Concept Bureau) We're Desperate For Potency (Concept Bureau) Edelman Trust Barometer Reports (Edelman) Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart (Rachel Botsman) Strangers in Their Own Land: Anger and Mourning on the American Right (Arlie Russell Hochschild) Gallup is stopping its Presidential Approval tracking (The New York Times) The great nonpartisan divide that's plaguing Americans (Axios) Check out our Substack for more brand strategy thinking, and our community Exposure Community.

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Summary:In this week's conversation, we discuss various watch-related topics, including personal experiences, recent trips, and the latest releases from brands like Casio, Rolex, and Grand Seiko. We delve into the intricacies of watch certifications, collaborations, and the challenges faced by brands like Swatch Group. The discussion also touches on auction insights and rumors surrounding Rolex discontinuations, providing a comprehensive overview of the current watch landscape.Timestamps:00:00 Introduction and Watch Talk03:00 Exploring Watch Brands and Experiences06:00 Diving into G-Shock and Casio Watches08:59 The Appeal of the Rolex Explorer11:58 Limited Editions and Collaborations in Watchmaking15:03 Comparing New Releases and Innovations20:19 The Importance of the First 15 Minutes21:41 Design Changes in the Green 15 Watch23:03 Branding and Quality of Christopher Ward Watches24:59 Pricing and Value of Limited Edition Watches26:16 Return Policies and Movement Guarantees28:32 Custom Features of the SW 300 Movement30:19 Collaboration Insights: Adrian Barker and Christopher Ward32:10 Introduction of Excellence Chronometer Certification36:12 Comparing COSC and Excellence Standards40:05 Magnetic Resistance and Household Appliances43:01 The Evolution of Quartz Movements46:55 Swatch Group's Corporate Challenges51:02 Brand Identity and Market Positioning56:58 The Future of Iconic Watch Models01:01:13 Auction Insights and Limited EditionsGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

“I don't know if you can see it, [but] that's an octopus. Yeah, on my upper arm. If you're not watching this, the audio version is, there's sunlight coming through and it's dappling across this octopus. I'm a scuba diver. I really did believe, when I was young, that I was going to be a marine mammal biologist. That was my destiny. I watched Jacques Cousteau and I was all about it, and then life happened and I wasn't all about it. It was until later in life that I got into scuba diving.” – Michael DargieThis week's guest is a storyteller, creative instigator, occasional octopus whisperer, and founder of Make More Creative. He mentors with Calgary Economic Development and Canada's Trade Accelerator Program, and speaks regularly at incubators, colleges, and universities. He's the author of BrandJitsu™: Move Your Brand From ‘Meh' To Memorable, a methodology that helps companies find, shape, and share their stories, and he's a creative chaos agent with Loose Moose Theatre and Dropbear & Panda Productions, and the host of the multi-nominated RebelRebel podcast.His name is Michael Dargie, and in this episode, we'll be diving into the power of sound in storytelling, branding, and bold creative expression. From podcasting to performance, he shares how voice and sound shape everything he creates—emotionally, strategically, and playfully. You'll hear how his experiences as a comedian, filmmaker, and entrepreneur all connect through the thread of sound. And whether you're a fellow storyteller or just love great audio, you'll leave this conversation inspired to find your own voice, and maybe stir up a little creative trouble while you're at it.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(00:00) - Becoming an Octopus WhispererWe start the conversation off with Michael's early memories of sound, which in his case includes gunslinger ballads on the family stereo. “I would just listen to these songs,” he says, “these stories, and just get lost in the moment. I would let my brain drift away and see it all happening.” He also tells us more about what it means to be an octopus whisperer. “I have been diving with them,” he explains, “I've interacted with them, I've hung out with them. I love them. They're. They're smart. They've got, like, nine brains. You know, each arm has its own brain. It's like distributive intelligence.”(13:01) - Creative Rebel in SoundMichael talks more about being a creative rebel, and how his podcast, The RebelRebel Podcast, aims for people who don't necessarily fit just one creative box. “It's for creative rebels and entrepreneurs,” he says, “people that go left when people go right, you zig when others zag, and I'm curious about that story. So if you fit that model, then you'd be a great fit to the show.” We discuss his improv comedy experience and the lessons it taught him about marketing. “[Improv] is a huge part of it,” he tells us. “Like, you agree to what's happening and then see where it goes instead of blocking the...

In this episode, Ralf and Marton discuss the evolving landscape of watch brands, focusing on Doxa's strategic shift towards dive watches. They explore the implications of brand identity, pricing trends, and the challenges faced by various brands, including Zenith. The conversation also touches on personal experiences with watches, particularly Doxa, and concludes with insights from an interview with Jan Edöcs.Timestamps:00:00 Introduction to the Episode01:12 Doxa's Shift to Dive Watches02:35 Wristwatch Check and New Releases04:45 Speedmaster Variations and Pricing08:30 Price Increases and Market Trends10:48 Comparing Omega and Rolex12:59 Brand Identity in Watchmaking15:03 Challenges for Zenith and Other Brands19:30 Doxa's Unique Position in the Market21:58 Personal Experiences with Doxa Watches34:21 Conclusion and Insights from Jan Edöcs' InterviewGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

Ep. #102 - An inspiration-packed episode of Within the game podcast with Ike Shehadeh of "Ike's Love and Sandwiches" on the many ways through which he has achieved the success of his brand, restaurant, and how you can tap in from that. Books Referenced: Sacred Commerce: https://amzn.to/4aaplAv Spiritual Growth: https://amzn.to/3ZLE3sE Thank you to Podcast Sponsor Blenders Eyewear! Use Code “WCB20” for 20% off Blenders Sunglasses https://www.blenderseyewear.com

Most brands aren't failing.They're just fading into the background.In this episode, Jeff sits down with David Brier, one of the sharpest and most unapologetic minds in branding, to talk about why so much marketing today feels polished, competent… and completely forgettable.David calls it the Wall of Beige: what happens when brands optimize for speed, safety, and scale - but quietly lose their nerve, their taste, and their point of view along the way.We get into why “meeting expectations” is actually a trap. Why pumping out more content won't save you if it costs you differentiation. And why loyalty isn't built through clever tactics - it's built through intention.From the ritual of opening an iPhone box, to handwritten notes, to small human moments most brands overlook, this conversation breaks down how everyday interactions - when handled with conviction - become the reason people come back, talk about you, and choose you again.This isn't a conversation about trends.It's a conversation about standards.If you're a founder, executive, or brand leader who's tired of sounding like everyone else - and wants people to stop saying “that's nice” and start saying “I want more of that” - this is the episode for you.What we exploreWhy so many brands blend in (even when they're doing “everything right”)The difference between convenience and careHow fanatical intention turns moments into loyaltyWhy anticipation beats persuasionWhere authenticity actually comes from - and where it doesn'tChapters00:00 — Turning Ordinary Into Amazing00:44 — AI, Speed & the Wall of Beige04:42 — Why Playing It Safe Is Riskier06:23 — Freshness, Familiarity & Surprise10:14 — The iPhone Box Lesson12:03 — Practitioner vs Professional vs Genius18:23 — Fanatical Intention22:39 — Why Meeting Expectations Is a Failure27:05 — Human Effort Creates Loyalty30:32 — Apple vs Microsoft: DNA Matters36:40 — Refusing to Let Ordinary Be Ordinary41:58 — Curiosity Beats Confusion44:07 — Why Meaning Beats Marketing55:17 — The Next 4 Years vs the Next 4058:44 — “I Want More of That”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

Send us a textIf you've been feeling like something in your business no longer fits but you can't quite name it, this episode is for you.As we step into a new year, brand positioning and leadership evolution are coming up again and again in my work with high-level, visionary women. And what I'm seeing is this: many women aren't lacking clarity or capability, they're operating from a brand that reflects who they used to be.In this episode, we talk about the real cost of outdated brand position financially, energetically, and emotionally and why early vision branding was never meant to hold mature leadership.We explore: → Why you are already more qualified than you think→ How brand evolution mirrors leadership evolution→ The difference between potential and embodiment→ Why effort and busy work can actually block expansion→ What it means to claim your position in the arena (instead of circling the edges)This conversation isn't about hustling harder or proving yourself. It's about alignment. Capacity. And having a brand that can actually carry your authority, nuance, and next-level vision.If you're standing at the edge of an evolution, feeling the pull toward something bigger but unsure how to step into it, this episode will meet you right there.And if it resonates, I invite you to book a connection call with me. We'll look at where you are, where you're going, and what it would take to boldly position your brand for the leader you are now.Support the showIf you enjoyed this episode, subscribe wherever you are listening. Your iTunes reviews help the show impact more Magnetic Bosses just like you. Share this episode on IG and tag @calandra.martin so I can thank you personally! Start your FREE Honeybook trial and save 30% off your first year with my affiliate link. ✨ https://share.honeybook.com/magneticboss

What does it mean to build a creative business on your own terms? In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest conversation about intuition, identity, and staying aligned with your values. Glory's path to floral design wasn't traditional. From tech to nonprofit work to wedding styling, she taught herself the craft and let emotion guide her business. She shares how she's learned to work only with clients who truly fit, set boundaries with confidence, and trust that not all money is good money.  As a Nigerian immigrant and Black woman in the floral industry, Glory shares her perspective on Black Excellence and what it means to her personally, and how those ideas shape the way she shows up in her work and career. Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast:  https://www.mayesh.com/blog/beautiful-people-glory-barbaris 

In this episode of the Lume Plotters, hosts Ralf and Marton reflect on the evolution of their podcast and delve into the complexities of succession planning in the watch industry. They discuss the importance of brand identity, particularly when a founder retires, and how this impacts the future of luxury watch brands. The episode features an insightful interview with Robert Bailey from Laurent Ferrier, exploring the brand's legacy and future direction. The hosts also share personal anecdotes about their watch collections, highlighting the emotional connection and challenges of being a watch enthusiast.Timestamps:00:00 Welcome to the Lume Plotters14:36 The Challenge of Succession in Watch Brands19:33 The Evolution of Watch Brands24:38 Succession Planning in Watchmaking32:40 Brand Identity and Leadership Changes39:03 The Future of Laurent Ferrier42:17 Interview with Robert BaileyGive us a follow, and feel free to reach out to us on Instagram: @lumeplottersOr… leave us an audio comment using the link below, and we may just play it in an upcoming episode: https://www.speakpipe.com/lumeplotters

In this January 12th Market Trends edition of the "People Not Titles" podcast, hosts Steve and Matt analyze major real estate industry shifts, including Compass's surprise early acquisition of Anywhere Real Estate and its market implications. They discuss regulatory concerns, brand consolidation, and CoStar's strategic pullback from Homes.com marketing. The episode also covers housing affordability challenges, recent government interventions in mortgage markets, and political moves affecting institutional homeownership. The hosts round out the episode with Chicago sports highlights and optimism for both the real estate market And THE BEARS!Podcast Introduction (00:00:00)Compass Acquires Anywhere Real Estate (00:01:03)Regulatory and DOJ Concerns (00:01:47)Robert Rifkin's Vision and Brand Strategy (00:02:03)Brand Identity and Consumer Impact (00:05:38)Private Listing Network and Leadership Changes (00:07:33)Advice for Agents Post-Acquisition (00:09:04)CoStar Scales Back Homes.com Spending (00:10:04)CoStar's Profitability and Market Competition (00:11:29)Powell on Housing Affordability (00:14:10)Criminal Investigation into Powell (00:16:37)Trump Proposes Ban on Institutional Home Buyers (00:19:00)Impact and History of Institutional Investors (00:20:09)Fannie Mae and Freddie Mac Buy Mortgage Bonds (00:23:12)Unemployment and Job Growth Update (00:25:45)Speculation on Rate Cuts and Market Outlook (00:27:25)Chicago Bears Victory and Local Sports (00:29:40)Podcast Closing (00:32:12)Full episodes available at www.peoplenottitles.comPeople, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

**The Campaign Room** is where creative direction happens in real time. This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process. Each episode is a working session. You'll hear how Ramona: - Spots the leverage others miss - Turns raw ideas into cultural moments - Connects identity, strategy and expression into one coherent direction - Builds campaigns that don't need convincing - they *command* This is creative direction as it actually looks when it's done with conviction. If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) --- **

We dive into:Why your beingness is the brand—and how to access itThe quiet resistance most leaders carry that keeps them from full expressionHer philosophy on “branding from the inside out”How she helps clients identify and speak from their core essence, not just what they doThe real story of how she and I met—and why she decided I needed a podcastThis conversation goes far beyond brand strategy. It's about being brave enough to be fully seen and fully yourself. Jenna doesn't just build brands—she calls people home to who they are.If you're ready to stop performing and start resonating, this is an episode you don't want to miss. ----- Jenna Flanagan is an award-winning broadcast journalist, host, and producer whose work bridges public media, local accountability reporting, and smart, accessible conversations about civic life. She has reported and hosted for WNET's MetroFocus, bringing audiences across the New York region in-depth coverage of policy, culture, and community voices. She has also been a field reporter responsible for covering how policy presented in the New York State legislature impacts constituents across the state for WMHT's government and public-affairs program New York NOW.Jenna began her career at New York's 1010 WINS, rising from production assistant to assistant editor in a fast-paced newsroom. She then went on to WBGO in Newark as a general-assignment reporter before spending six and a half years at WNYC's All Things Considered as a writer, reporter, and producer. Her work has also aired nationally on NPR.Her recent projects include co-creating and co-hosting the podcast Laid Off and Looking, a candid series that examines how news is made, who shapes it, and what's at stake for democracy as the media industry restructures. She has also hosted the award-winning podcast series, After Broad and Market, revisiting the 2003 murder of Sakia Gunn to explore the power and limits of local journalism.A Hudson Valley native who grew up in New Paltz, Jenna studied communications and journalism at Seton Hall University. She continues to champion localism and public-interest reporting across platforms, appearing on radio, television, and digital outlets to elevate stories that inform, challenge, and connect communities. Laid Off and Looking Podcast: https://www.youtube.com/@LaidOffandLookingPodcastIn the Margins with Jenna Flanagan Substack: https://jflanagan.substack.com/Jenna Flanagan on TikTok: https://www.tiktok.com/@jflannys?lang=en --------John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.

We're back for 2026!In this episode, the hosts discuss various personal experiences, including love stories, running in Tennessee, and setting New Year goals. They introduce their guest, Sam Pate (14:28), the creator of Bear Butt Wipes, who shares his journey of entrepreneurship, the challenges he faced, and the importance of branding. The conversation touches on balancing family life with personal ambitions and the significance of networking in business. Sam shares his journey of expanding his brand into the outdoor market, focusing on sustainability and community engagement. He discusses the challenges of product development, the importance of branding, and the strategies he employs to grow his business organically. The conversation also touches on personal experiences, sponsorships, and the significance of customer feedback in shaping the future of his product.During the Tros, Eric and Erika celebrate the new year with excitement and reflections on their holiday adventures. They discuss listener engagement, personal goals for the year, and introduce their guest, Sam. The conversation also touches on the evolution of MTV, family traditions during Christmas, and the joys of gaming with the Nintendo Switch. They wrap up with thoughts on fundraising and community support, emphasizing the importance of listener feedback and personal growth.Chapters00:00 Welcome Back and New Year Excitement06:27 Listener Engagement and Feedback Survey09:20 Setting New Year Goals and Personal Growth14:28 Introducing the Guest: Sam Pate of Bare Butt Wipes20:01 Sam's Journey into Running26:04 The Birth of Bare Butt Wipes32:02 The Development of the Product35:13 Brand Identity and Marketing Strategies51:44 Logo Design and Brand Identity56:46 The Journey of a 100-Mile Race60:30 Sponsorships and Community Engagement62:14 Manufacturing and Product Development Challenges01:17:28 Reflections on the First Year of Business01:21:22 Organic Growth and Patience in Business01:29:40 Creative Marketing Ideas and Brand Identity01:31:00 Family Feud Experience and Personal Stories01:40:23 Discussion on Small Business and Product Quality01:42:13 Nostalgia for MTV and Cultural Reflections01:49:35 Holiday Reflections and Family Traditions01:52:49 Gaming Adventures: The Nintendo Switch Experience01:54:43 Car Troubles and Life Lessons01:59:18 Racing Perspectives: Value in Running Events02:01:53 Fundraising Fatigue: A Hot Take on Community SupportStrava GroupLinktree - Find everything hereInstagram - Follow us on the gram YouTube - Subscribe to our channel Patreon - Support usThreadsEmail us at OnTheRunsPod@gmail.com Don't Fear The Code Brown and Don't Forget To Stretch!

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The bar for small businesses has been raised — and a lot of people don't realize it yet.In this episode, we break down why the next 24 months are going to be brutal for many small business owners, especially the ones still doing things the old way. We talk about attention, visibility, AI, and why “just being good” or “having great service” isn't enough anymore.We get into how AI is actually leveling the playing field while also exposing average businesses, why so many owners are stuck as employees in their own company, and what it really takes to stand out in an oversaturated market.This isn't theory or recycled business advice — it's what we're seeing firsthand every day.If you're building, scaling, or trying to figure out how to stay relevant, this conversation matters.--00:00 - Intro Banter and Vape Joke00:21 - Podcast Hiatus and Consistency Issues01:35 - Burnout and Personal Well‑Being04:00 - AI Impact on Small Businesses Overview05:37 - AI Leveling the Marketing Playing Field06:48 - Challenges for Small Businesses in AI Era09:44 - Case Study: Small Business Staffing Issues11:00 - AI Boosting Email Productivity13:03 - Quantifying Time Saved with AI15:26 - Adoption and Differentiation with AI16:52 - Authenticity vs AI‑Generated Content18:19 - AI‑Generated Hunting Content Debate20:11 - AI in Film and Actor Replication23:04 - Authenticity Concerns on Social Platforms24:24 - Brand Identity and Business Visibility25:49 - Overall AI Impact on Business Landscape27:05 - AI Tools for Business Operations28:15 - AI and Content Creation Strategies29:25 - Validity and Trust in AI Outputs31:34 - Future of AI in Media and Entertainment33:06 - Social Media Authenticity and AI35:00 - AI Integration and Robotics Outlook37:04 - Robots, AI, and Content Creation38:37 - Detecting AI‑Generated Material39:42 - Authentic Content vs Synthetic Media41:51 - AI Content Filtering Preferences43:25 - Podcast Authenticity in AI Age45:00 - Strategic Business Advice with AI46:15 - News Authenticity and AI Misinformation48:22 - Social Media Dynamics and AI50:33 - AI's Role in Personal Branding51:56 - AI Influence on Business Practices53:10 - Business Growth and AI Utilization54:37 - Practical Business Takeaways55:40 - Wrap‑Up and Future Topics56:34 - Continued AI Discussion57:59 - AI on Social Platforms58:57 - Robotics and AI Future60:32 - Robotic Assistance and AI61:37 - Final Thoughts on AI Impact62:43 - Robots vs Humans in Content63:58 - Closing Business Recommendations65:00 - Closing Remarks and Call‑to‑Action--Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/Facebook - https://www.facebook.com/MossMarketingGroupWebsite -  https://www.mossmarketinggroup.com/#Marketing #Business #Podcast

Why do some home service owners stay stuck while others build companies that run with predictability? Many think the problem is marketing or labor, but the real issue is a lack of clarity. When the owner is unclear, the team becomes unclear. That creates mixed messages, slow decisions, and systems that break under pressure.  In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Christine Marie, a 4th-Gen trades professional and consultant to leaders in the home service space. Christine explains how Legacy, identity, and apparent self-awareness influence the way an owner leads. She shows how personal clarity impacts the brand message, decision-making, systems, customer experience, and team alignment.   Christine guides business owners through vision work, emotional drivers, customer journey audits, and essential systems to help their businesses grow without personal burden. She shows how emotional intelligence, clear values, and strong relationships create predictable companies that scale confidently.   Timestamps [00:00] Opening and guest introduction [02:48] Legacy and the fourth-generation story [07:26] Why Legacy matters for every owner [11:26] Bringing identity into the business [12:31] Vision, clarity, and the eulogy exercise [18:58] Prompts for self-reflection [22:48] How relationships affect business health [26:39] Systems, audits, and predictable operations [30:42] The customer journey from first search to follow-up [32:33] Why emotions drive buying decisions [36:20] Understanding how customers feel [39:56] A simple testimonial framework [42:41] Emotional transformation for the customer [45:53] The complete client journey and referral loop [49:50] Bottom of funnel strategies [50:50] The Knowing Framework [52:15] How to connect with Christine [53:30] What it means to be better than rich  Key Quotes   “Every owner has a personal brand, even if they ignore it.”  “Your decisions today create the legacy your kids live with.”  “Predictability comes from systems, not talent.”  “Customers buy with emotion before they buy with logic.”  “Relationships shape the future of your business.” Key Takeaways    Get clear on who you want to be and what you want your business to become.  Audit the whole customer journey from search to follow-up.  Track how customers feel at every step.  Use systems to remove friction and free up your time.  Keep nurturing customers long after the job is done.  Links Mentioned https://christenemarie.com/ theknowingagency.com  Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.For more on Harlem Candle Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Your brand identity isn't about design first. It's about decoding your brand DNA.  - What's your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique?

What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out. Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates. From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz. Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion. In this episode, we discuss: How childhood wonder can help shape your design identity Why community is essential to business success Balancing client visions with your signature style Building trust through practice and portfolio work The importance of staying true to yourself as an artist   Show notes, photos, and video replay: https://www.mayesh.com/blog 

Send us a textThe salon industry is changing fast. From how stylists learn, to how salons use technology, to what clients expect from their experience, there's a major shift underway. In the first part of our 2026 Salon Predictions series, Todd and Jen break down the changes already happening in education, AI and salon tech, and client behavior, and why salons that move now will have a serious advantage.This episode isn't about fear or hype; it's about understanding the direction the industry is actually going, so you can plan ahead instead of reacting later.Whether you're a commission salon owner, a suite renter, or someone planning to open a salon in the next couple of years, this episode will help you see what's coming and how to position yourself to win the long game.Key TakeawaysA lot of “education” is entertainment. Growth happens in small, focused, actionable sessions.Micro-education and mentorship will outperform large-stage education events.Salons that practice inside the salon outperform salons that “wait to find the time.”Technology is no longer optional; online booking, automation, and AI are becoming client expectations.GPTs and AR consultations will change how salons communicate, book, and guide clients.Hospitality is the new luxury: clients want to feel cared for, not impressed.Younger clients choose salons for vibe, fun, shareability, and convenience.Clients leave because of complacency, not pricing.Episode Timestamps00:00 | Welcome + Why we re-recorded this series01:00 | Structure of the 3-part predictions series02:00 | Opening Take (Jen): Unlearning beliefs about pricing and worth03:30 | Opening Take (Todd): Humans already work like LLMs + misunderstandings about AI06:00 | Prediction #1: Education splits into entertainment vs education08:00 | Challenge: Use large events as team culture, not skill development09:00 | Prediction #2: Rise of Micro-Education + skill-specific training11:30 | Challenge: Find educators who teach exactly what you need12:30 | Prediction #3: Stylists begin seeing education as an investment, not an expense14:30 | Challenge: Ask for pricing, stop assuming you can't afford it15:30 | Prediction #4: Salons that integrate education into workflow will win17:00 | Challenge: Schedule internal education now, don't “hope it happens”18:00 | Technology Prediction #1: The “Digitally Resistant” salons get left behind19:00 | Why convenience + frictionless booking matters more than ever21:00 | AI becomes your operational silent partner23:00 | Real example: Losing a client → AI brought her back two years later24:00 | GPT Agents on salon websites: what's coming next27:00 | AR Consultations: visualizing outcomes before services begin29:30 | Prediction: Data becomes the new scissors32:00 | Prediction: “Good Enough” collapses skill is not differentiation34:00 | Client Trends: Hospitality > Luxury36:00 | Businesses > Individuals. Clients want reliable teams38:00 | Frictionless service = non-negotiable40:00 | Brand Identity is emotional, not aesthetic43:00 | Influencer culture declines, authenticity wins45:00 | What younger clients really want: fun, vibe, shareability48:00 | Why clients leave,Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

In this episode of the Maverick Podcast Juan Morales and Alex Rodriguez discuss the journey of founding Enoon Café, a Hispanic-themed coffee shop aimed at creating a welcoming community hub. They share their backgrounds, the inspiration behind the cafe, and their vision for a third space that fosters connection and creativity. The conversation delves into the challenges of differentiating in a saturated market, the importance of brand identity, and the role of technology in their business operations. They also emphasize community engagement, the significance of hands-on involvement in building the cafe, and their commitment to giving back.Enoon Café:https://enooncafe.comhttps://www.instagram.com/enooncafeokchttps://www.tiktok.com/@enoon.cafe.okcMaverick Podcast:

Intensiver Wettbewerb und steigende Marketingkosten machen profitables Wachstum im Fashion E-Commerce zunehmend anspruchsvoll. Wie Marc O'Polo es trotz dieser Herausforderungen schafft, im Online-Handel zweistellig zu wachsen, gleichzeitig die physische Präsenz auszubauen und insgesamt 630 Millionen Euro Umsatz zu erwirtschaften, erklärt CEO Maximilian Böck im Interview mit Karo. Ohne die klare Markenausrichtung aus den Augen zu verlieren, bleibt Marc O'Polo konsequent in seinen Produktlinien, um die Brand Identity zu stärken und setzt den Fokus auf Kundennähe, Authentizität und langfristige Markeninvestitionen, statt auf KI-Personalisierung und datengetriebene Optimierung. Von der gezielten Abgrenzung von Marc O'Polo Denim zur Casual-Wear, über internationale Expansionspläne bis hin zu einem kundenzentrierten Marketingmix und einem Loyalty-Programm mit 1,8 Millionen Mitgliedern, erklärt Maximilian die Marketing- und Wachstumsstrategie der Premium-Brand. Das Gespräch im Überblick: (3:30) Wholesale, Consignment & E-Commerce: Das Geschäftsmodell von Marc O'Polo (8:20) Von Premium-Casual-Wear bis Denim: Markenpositionierung & Sortiment (13:50) Expansion in internationale Märkte (17:57) Marketing & Media Mix: Zwischen Brand Awareness, Social Media & Performance Marketing (26:57) Kundenakquise & Loyalty-Programme (35:04) Zukunftsausblicke: KI in der Mode, Wachstumsstrategien, M&A

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

For estheticians and wellness professionals, staying rooted in who you are is the key to building a business that resonates. In this episode of ASCP Esty Talk, Maggie and Ella sit down with Margaret Lora and Jaclyne Roe, co-founders of W.O.W. With decades of leadership in spa, wellness, and brand development, Jaclyne and Margaret share insights on defining your ethos, crafting vision and mission statements, and designing services that reflect your authentic brand. Learn more about Wonders of Wellbeing Consulting: https://www.wondersofwellbeingconsulting.com/ About Margaret Lora: Margaret is a highly accomplished professional with over 25 years of leadership in spa operations and sales, spanning luxury hospitality, med spas, and day spas. A powerhouse educator and innovative leader, she is deeply passionate about sharing her expertise and empowering others to thrive in an industry she holds close to her heart. About Jaclyne Roe: Jaclyne is a seasoned wellness and spa industry professional with over 20 years of leadership experience in marketing, brand development, sales strategy, and spa operations. Jaclyne is a marketing and sales strategist whiz, known for crafting innovative, data-driven solutions that elevate brands and drive business growth. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. About Ella Cressman: Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands. Connect with Ella Cressman: Website: www.hhpcollective.com LinkedIn: linkedin.com/in/ella-cressman-62aa46a About Maggie Staszcuk: Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers. Connect with Maggie Staszcuk: P: 800.789.0411 EXT 1636 E: MStaszcuk@ascpskincare.com About our Sponsors: Pomp is the leading platform created exclusively for estheticians who want to elevate their skincare business. Pomp offers over 40 professional skincare brands, such as iS Clinical, Truth Treatments, EltaMD, Colorescience, and so many more. Estheticians can recommend from a selection of over 2,000 skincare products—without managing inventory. The platform provides easy-to-use tools, educational resources, and marketing support to help estheticians grow their client base and earn up to 30% commission on retail sales. Pomp empowers estheticians to confidently enhance services, educate clients, and build a thriving business with seamless product recommendations and a supportive community—all in one place. Visit www.pompbeauty.com for more details! Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has franchised locations nationwide that have together delivered more than 225 million massage and skin care services. Website: www.MassageEnvy.com/EstyCareers Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy About Associated Skin Care Professionals (ASCP): Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member. Connect with ASCP: Website: www.ascpskincare.com Email: getconnected@ascpskincare.com Phone: 800-789-0411 Facebook: facebook.com/ASCPskincare Instagram: @ascpskincare

In this episode, Rachel Liepman, DVM, MS, DACVIM (LAIM), talked about her experience creating a brand identity for her practice, EquIMed Equine Veterinary Services, in Carefree, Arizona. She described the process of creating a logo and tagline, shared how having a strong brand identity allowed her to attract the right clients to her practice, and explained how she navigated starting a solo practice after many years as an associate.The Business of Practice podcast is brought to you by CareCredit.This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented.Business of Practice Podcast Hosts, Guests, and Links Episode 125:Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly (csisson@equinenetwork.com) | Connect with Carly on LinkedInGuest: Rachel Liepman, DVM, MS, DACIM (LAIM)Podcast Website: The Business of Practice

This podcast features a conversation between host Minter Dial and guest Cat Holt, founder and CEO of Coologee. They discuss the importance of branding in today's business landscape, exploring how it impacts company performance, employee engagement, and customer relationships. Cat shares insights from her experience in the insurance industry, particularly her work at Progressive. The discussion touches on the challenges of integrating brand strategy into data-driven organisations and the role of AI in marketing and branding. Key points: 1. Brand is crucial for companies to outperform competitors and create meaningful connections with customers. 2. The importance of maintaining humanity and intuition in branding decisions, even as data and AI play increasingly significant roles.

Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style.We're talking about what happens when your style no longer reflects the version of you you're becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand.You'll walk away with a deeper understanding of how to embody your brand—before you even say a word.In this episode:What most women do wrong when preparing for a big visibility momentThe one question to ask before buying another outfit or panic shoppingHow your closet might be sabotaging your confidenceWhy authenticity boosts retention, trust, and even salesScientific research on how what you wear literally rewires your brainHow to dress like your brand… even when you're off stage

If Canva could talk, it would probably throw some serious sass your way...In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.From version 87 logos to Untitled 45 file names, I'm walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.Here's what you'll learn:Why chaotic Canva files signal deeper biz issuesThe importance of your Brand Kit (and how to finally set it up)How inconsistent colours + fonts destroy trustWhen to stop tweaking designs and JUST POST IT

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

Ros sits down with two-time WNBA champion, two-time WNBA Commissioner's Cup champion, and NCAA Champion, the Indiana Fever's own Sydney Colson! Together, they reflect on the Indiana Fever's season. Were they cursed by the city of Phoenix? How does humor help her during ACL rehab? What has it been like getting to know Caitlin Clark? Then, Sydney gives Kelsey Mitchell her flowers. She explains where her endurance comes from throughout a rollercoaster of a career. How did Sydney find her lane? How does she deal with the haters? What was it like performing standup at WNBA All-Star weekend? Finally, Sydney breaks down how she is using fashion to meet the moment and build her brand outside of basketball. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ros sits down with two-time WNBA champion, two-time WNBA Commissioner's Cup champion, and NCAA Champion, the Indiana Fever's own Sydney Colson! Together, they reflect on the Indiana Fever's season. Were they cursed by the city of Phoenix? How does humor help her during ACL rehab? What has it been like getting to know Caitlin Clark? Then, Sydney gives Kelsey Mitchell her flowers. She explains where her endurance comes from throughout a rollercoaster of a career. How did Sydney find her lane? How does she deal with the haters? What was it like performing standup at WNBA All-Star weekend? Finally, Sydney breaks down how she is using fashion to meet the moment and build her brand outside of basketball. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Connect with Cory:bluemoso.comlinked-agency.com

After turning a simple idea into a cultural phenomenon, Nell Diamond has built Hill House Home into a $150M+ fashion and lifestyle brand beloved for its viral Nap Dress™ and fiercely loyal community.In this conversation, Nell shares how a slow-burning idea became her company, how she scaled from a direct-to-consumer bedding startup to a multi-category brand, and the intentional choices that shaped Hill House's signature blend of comfort and elegance. She opens up about early fundraising rejections, building community without trying to “manufacture” it, and why she treats influencers like artists, not metrics.From the behind-the-scenes reality of launching a hit product to navigating wholesale, collaborations, and retail expansion, Nell reveals the creative and business principles that keep Hill House distinctly itself. She also gets candid about motherhood, leadership, and the art of blocking out the noise so you can build the brand only you can create.Timestamps: [00:00] Introduction [05:59] The idea that led to Hill House Home [09:43] Building community and treating influencers like artists [12:41] Lessons learned from early fundraising challenges [16:33] How collaborations stay authentic to the brand [19:58] Expanding into wholesale and physical retail [27:09] Balancing personal presence on social media with boundaries [30:04] Hiring for different stages of company growth [33:51] Navigating motherhood while running a company [37:02] Advice on blocking out noise and staying focused on your visionResources Mentioned:Soto Method Workout | WebsiteLearn more about Nell's creation on the Hill House Home Website, and follow her on Instagram and LinkedIn.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.

In this engaging conversation, Scott Hendrickson, Chief Revenue Officer at Firmly, discusses the evolution of e-commerce and the rise of agentic commerce. He emphasizes the importance of understanding consumer behavior in the context of AI technology and how it can enhance shopping experiences. Scott also shares insights from the recent Shop Talk event, highlighting the need for brands to adapt to changing consumer journeys while maintaining their unique identities.TakeawaysScott Hendrickson is the Chief Revenue Officer at Firmly.Firmly's technology allows consumers to check out without leaving the native environment.Agentic commerce is a buzzword but not widely deployed yet.Consumer shopping journeys are diverse and complex.AI can enhance shopping experiences but cannot replace human involvement entirely.Trust in brands is crucial for autonomous purchases.Direct-to-consumer relationships are more important than ever.Brands should not give up customer experience to tech giants.The future of shopping will involve multiple channels and experiences.Shop Talk 2023 highlighted the rapid evolution of the e-commerce landscape.Chapters00:00Living Between Two Worlds: Hawaii and Minneapolis01:09Understanding Agentic Commerce06:46Consumer Behavior and AI in Commerce12:27The Future of Direct-to-Consumer Relationships15:34Navigating the Transformational Moment in Commerce

In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/--- 

If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting  How to make trend-based content actually valuable  The credibility content upgrade  Why your framework posts aren't landing  The platform-specific approach Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lessons she's learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […]

Does your brand actually show clients you're worth a thousand-dollar investment?While most people obsess over colors and logos, marketing coach Danielle R. Harris reveals how brand identity drives trust, credibility, and sales. She's joined by Zainab Quresh, a brand identity designer with 7+ years of experience and an official Canva Creator for India, who helps women entrepreneurs and service providers turn their vision into visuals that actually sell.In this episode, you'll learn how to align your brand identity with your audience so your business looks professional, feels authentic, and attracts high-ticket clients.What You'll LearnWhy visuals drive trust, credibility, and high-ticket salesThe 3 branding fundamentals to know before hiring a designerHow design trends shape your brand identity onlineSimple DIY approaches to test your visuals firstFollow ZainabInstagramLinkedInFollow Danielle on Instagram @Danielle.R.HarrisJoin the email list where you'll get weekly marketing strategies designed specifically for coaches and service providers who want to attract more clients.Ready to overcome your content creation fears and start marketing consistently? Book a call to learn about The Blueprint, a three-month program that helps business owners overcome marketing fear and create content that attracts their dream clients.

How do you stand out in a crowded market where products all look the same? By building a brand that's authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-loyaltyContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) From Consulting to CMO(04:42) The Heart of Brand Loyalty(07:23) Mission Meets Marketing(11:44) Packaging & Brand Identity(13:19) Two Brands, One Family(16:26) Consumer Experience & Health Consciousness(18:52) Cutting Through Confusion(21:52) Educating at Shelf(24:25) Opportunities & Threats in Premium Eggs(29:00) Building Loyalty Beyond Discounts(30:34) Navigating Risk & Adventure in Marketing(34:55) Finding Joy in the Journey

In today's episode, I'm guiding you through a powerful Brand Identity Activation - a visualization I first led inside one of my masterminds that felt too good not to bring to the podcast. If you've been considering a rebrand, pivot, or simply want to gain more clarity on what makes YOU different from others in your industry (& what you should absolutely be louder about), this activation is going to support you so much! This is one you can return to anytime you feel yourself playing small or blending in, and it will serve as a reset to realign your brand with your highest vision. My hope is that you leave this journey feeling crystal clear on your purpose, rooted in your power, and ready to show up in the full expression of who you are.If this resonates with you, I'd love to hear about your breakthroughs - send me a DM at @iamnoravirginia and let me know what came through for you!Support the Podcast & Get Your Questions Answered: If this episode supports you, it would mean the world to me if you are able to take two minutes to rate it on Spotify and give it a follow/subscribe on Apple Podcasts or Spotify, so you get notified when weekly episodes drop! Have a question you'd like to get answered on the podcast or a topic you'd like me to speak on? Let me know here!Ways to Work with Nora:1:1 Coaching: Now Accepting Waitlist Applications. Apply here.Big Vision Mastermind: For online coaches – the mastermind that blends manifestation with proven business strategy to take you from $3k to $10k+ months by building a high-ticket boutique business, stacking recurring income, and converting clients directly from your content and podcast—even with a small audience.The Podcasting for Business Growth Mini Course: This mini course includes everything you need to know to start, grow, and monetize your podcast by making more sales in your business—without the overwhelm.Elevate: The best (& maybe even the only) membership on the internet that truly blends the spiritual with the strategy. Get instant access to 1) proven business strategy trainings and 2) 100s of meditations, breathwork journeys, and journaling sessions. Access $13k+ of bonus FREE content today for a 7 day free trial!Connect with Nora on IG @iamnoravirginia

In Episode 181 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed into a global powerhouse. From its humble beginnings selling swimwear out of a bedroom, Outcast has grown into an international sensation, fueled by a fearless brand identity and a savvy embrace of influencer marketing. Today, the U.S. accounts for 70% of its revenue, thanks to immersive brand activations that go far beyond photo ops and create experiences customers can't forget. Christina shares the strategic bets that have propelled Outcast toward the $100 million milestone, from investing in team culture to weaving influencers directly into advertising and product development. She also takes us inside the brand's expansion into the UK, with a new warehouse and dedicated site designed to elevate customer experience. Along the way, Christina highlights how Outcast keeps customer engagement playful and personal through initiatives like the Heartbreak Hotel loyalty program and the Lake Club Outcast community. At the core, she makes a compelling case for balancing technology with real human connection—showing how Outcast is redefining authentic engagement in a digital-first fashion landscape. In this episode, you'll learn: How Outcast turned influencer partnerships and organic gifting into a growth engine, driving US sales to 70% of total revenue. Why immersive, unconventional events are key to Outcast's brand strategy and build lasting community engagement. The strategy behind scaling a fashion brand from a small Australian startup to nearly $100 million in revenue while staying true to its core identity. Connect with the Guest: Christina's LinkedIn - @christina-mcgonagle-0705663a   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In this episode of the Sneaker History Podcast, Mike Guillory interviews Josh Fraser, the Senior Lead Designer at Saucony, exploring his extensive background in footwear design, the evolution of design technology, and the importance of storytelling and authenticity in sneaker culture. Josh shares insights into the creative process behind Saucony's unique designs, the significance of material quality, and the impact of collaborations on brand identity. He reflects on the sneaker industry's current landscape and discusses future directions for Saucony, emphasizing the brand's commitment to craftsmanship and community.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction to Josh Fraser and Saucony03:02 Josh's Journey in Footwear Design04:45 The Evolution of Design Technology07:45 Saucony's Brand Identity and Storytelling10:42 Quality and Craftsmanship in Saucony Products13:35 The Impact of Collaborations on Saucony's Success16:32 The Experience of Unboxing Saucony Shoes19:23 Material Sourcing and Sustainability22:32 Innovative Packaging and Marketing Strategies25:25 The Future of Saucony and Market Expansion31:04 The Art of Scrappy Storytelling33:26 Inspiration Behind Design: The Year of the Snake38:45 Creating Unique Footwear: The Omni 9 and Triumph 441:20 Heritage vs. Innovation: The Saucony Approach47:49 Collaboration and Authenticity in Design53:50 The Power of Relationships in Footwear Design59:19 Looking Ahead: Future Projects and InnovationsCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

This week, we hang out with Ben Richardson of Sydney's Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall. We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It's a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.