Podcasts about brand identity

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.That's when Kendra stepped in.Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn't anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today's online landscape, specificity isn't optional, it's essential.You'll also hear:Why being too broad in your messaging makes marketing harder, not easierThe mistake of “going more general” when things slow downHow COVID reshaped the digital business space—and why niching matters more than everA real-world example of how hyper-niching (like Kendra's HTMA Expert course) can outperform broader offerings with almost zero marketingSpecific niche ideas that can help you stand out and build a business with less hustle and more easeIf you've been resisting choosing a niche because you don't want to “exclude” anyone—or because you've seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.   Joining Abby is her guest Helen Jeremiah, Global Vice President for Croda, a company that makes specialised ingredients for beauty, personal care, and home care products. Having previously worked at Boots and Walgreen's Alliance Group, Helen is an experienced marketing leader who has worked across multiple disciplines including marketing, customer strategy, global marketing, global brand marketing, product development, insight and inclusivity.  In this episode, Helen shares her definition of brand purpose and its significance beyond profit, authenticity, the importance of internal engagement, and agency partnerships to bring to life.  Plus, her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Brand Purpose  00:03:03 Importance of Internal Engagement   00:04:48 Advice for Redefining Brand Purpose   00:07:08 Aligning Brand Purpose with Values   00:09:22 Multifaceted Nature of Brand Purpose   00:10:21 Stakeholder Engagement for Alignment   00:13:49 Measuring Brand Purpose Impact   00:16:43 Internal Perception of Brand Purpose   00:18:28 Helen's Personal Drive for Purpose   00:23:43 Agency Collaboration for Fresh Perspectives   00:25:49 Career Highs and Lows  00:31:51 Advice for Future Marketers    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Helen Jeremiah | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Show Notes: Sarah Dobson, founder and creative director at Design of Brand, discusses their niche in helping founders of companies establish their brand identity. They offer a process that includes brand strategy, naming, and creating a visual identity system for launch or relaunch. She explains what a brand identity entails and provides examples of successful case studies.  Discovering and Designing a Brand Identity Sarah explains what the core of a brand identity is, how it is more than just a palette or a logo, and how she helps founders articulate that identity from developing the symbolic mark, word mark, and often, the name of the company through to the visual design elements of fonts and colours etc. She discusses her practice of collecting examples for design inspiration. She shares that he takes photos of various elements, such as typography, street signs, shapes, and color palettes, and banks them to find the right place in someone's identity. She also mentions that she started using Pinterest early on and quickly gained 800,000 followers. Sarah believes that understanding trends is crucial for creating unique designs and not looking like another brand. She uses Pinterest to research interiors and symbols for clients where she populates secret boards with images and ideas. She researches broadly online to find inspiration from a variety of sources and uses it to create visually appealing designs. Sarah mentions that she is considering launching a course to help people name their companies. She believes that sharing her capabilities with others would be meaningful to help more people develop their brand identity. A Case Study on Naming a Brand  Sarah shares a case study of working with a founder who didn't have a name for their company. She shares the story of Othership, a social sauna and cold plunge business in New York. The founder had stopped drinking and was looking for alternative alternatives to bars. Sarah explains that she had two clients who were also interested in Sonic culture and the Soho House of Wellness. The clients joined forces to establish their company and Sarah explains how she worked closely with them to develop a deep understanding of who they were and of the company they were developing. Sarah observed the founders as they were prototyping and building out the space. They developed breath work, audio and physical space to help them synthesize their vision for a more social, healthy way of having fun. Sarah explains how she encouraged them to change their name from Inward to Othership  because it reflected the founder's focus on connections and creating a healthy space with and for others rather than internal issues. She also explains how playing with suffixes and compound words is a part of the naming process. Case Study on Creating a Visual Identity Sarah discusses the process of creating a visual identity for the brand Othership, including the logo mark, buttons, and photography. She talks about where she found inspiration for the symbol mark, which included drawing inspiration from the spinning top toy and The Sims. The logo has had an incredible effect on people's lives, with at least five people now having tattoos of it. The color scheme was inspired by Disney's Fantasia, and the founders' energy was a key factor in the design, and the color palette was atypical and flexible, not just two colors. Sarah explains that this approach was similar to a design she developed for a super food snack cafe's color palette. In terms of process and iterations, Sarah mentions that, sometimes, two to three different concepts are explored, with one being the most likely one based on the client's preferences and the other exploring more strategic ideas. The process is seen as due diligence, with the goal of finding the one that resonates with the client. Case Study on the Brand Identity of a Cannabis Retailer and an Organic Food Snack Sarah discusses his experiences in creating a cannabis retailer in Canada, which was a unique and exciting venture. She created a brand called Superette, which aimed to make people feel comfortable buying cannabis legally. The brand was inspired by Peter Pan in Brooklyn, an old Polish bakery because the store felt like a community, with lineups and regulars for breakfast. Another case example is a nut milk bar cafe and a nut milk. The cafe was developed by a friend after completing a nutrition education course and wanted to provide a healthier cafe alternative to muffins and unhealthy drinks. The founder went on to develop and sell the nut milk, which  t is made from scratch and is nutritionally dense, making it a potential competitor to Starbucks. The brand was rebranded and reworked, with the word mark and visual identity system updated. The goal was to strengthen and optimize the brand for future success. A Design Perspective on Fonts Sarah talks about her knowledge with fonts. She shares a quote, “words have meaning but  typography has a feeling and can be spectacular.” She talks about the evolution of typography from handwriting, scripting, manuscripts, and the printing press to the computer. A study by the New York Times found that serifs such as Baskerville or Garamond were found to be the most believable font. Sarah suggests starting to educate oneself by examining their intuition and feeling the right fit. She mentions that Comic Sans, an early digital font, has been found to be beneficial for dyslexia due to its letter forms. Sarah talks about her methods of classification when choosing a brand font and gives a few examples of how a font feels. She suggests that anyone interested in learning more about fonts should start by exploring different font styles and their impact on the human subconscious. Timestamps: 01:44 Explaining Brand Identity  07:31: Case Study: Other Ship 17:30: Visual Identity and Branding Elements  22:17: Typography and Design Philosophy  22:34: Case Study: Superette  25:37: Case Study: Nut Bar  Links: Website Portfolio Design of Brand Instagram Othership Othership Inspiration "Logo Dump" Superette Nutbar Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

I'm so excited for you to hear today's conversation with Torie Egger! Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family's feedlot to building a recognizable brand and business with purpose. Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth. This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Torie: Follow on Instagram @torieegger Follow on Tiktok @torieegger Follow on YouTube @torieegger Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever felt torn between keeping your brand consistent and evolving it to reflect your growth, you're not alone—and you're definitely in good company. I've been there. After six years of podcasting under the name So Here's the Thing, I realized the show—and honestly, I—had evolved. The audience had changed. The conversations had changed. […] The post 200: Evolve Your Business Without Losing Your Brand Identity with Sarah Erickson appeared first on Laylee Emadi | Coach for Creative Educators.

In this episode of Hort Culture, we explore the topic of branding for farms and businesses. After chatting about spring rains, gardening chores, and Kentucky's unpredictable late frosts, we shift to a lively discussion with Brett from the Center for Crop Diversification (CCD) about their "Marketing for All" project. We emphasize that marketing—especially branding—is essential for selling crops and not just growing them. Branding involves defining the core message and values of a business, guiding all marketing activities. The CCD team offers a brand builder worksheet to help farmers clarify their identity across several spectrums (e.g., personable vs. professional, modern vs. classic). We also discuss differences between price-driven and credence markets, customer behavior at markets, and how different types of farms might approach marketing. Key tips include using consistent imagery, breaking tasks into simple steps, and leveraging email as a powerful, underused tool. Listeners are encouraged to check out CCD resources and reach out with questions.Marketing for AllCenter for Crop DiversificationQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.eduCheck us out on Instagram!

In a twist that flips the format, today's Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show's behind-the-scenes force for nearly a decade — grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can't summarize, this episode delivers sharp takes on where marketing is headed — and who's already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don't miss the lightning-fast Relevant or Irrelevant round. Key Moments: 00:00 From 2,000 Interviews to the Hot Seat01:08 How AI Is Reshaping B2B Marketing02:25 The Collapse of Traditional Tactics03:43 AI Disrupting Email & Search Marketing04:39 Why ABX Is the Future of B2B Strategy08:54 AI Buyer Agents Are Coming — Fast13:32 Trust, Community & Decentralized Buying17:07 ABM vs. ABX: What's the Real Difference?21:34 Smarter Metrics for Long-Term Growth23:13 LLMs vs. Google: The New Search Shift24:46 Building Content LLMs Can't Summarize27:00 Enterprise Entertainment as a Marketing Play30:39 Niche Content That Converts in B2B33:50 Relevant or Irrelevant? Rapid-Fire Trends  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

On this episode of Best Dental Marketing, we review how Dentists can reignite their passion for their profession by embracing new technologies, services, or techniques that genuinely excite them, rather than simply following industry trends or competitors1. We also explore the importance of stepping slightly outside one's comfort zone, continually learning, and even producing original content—like podcasts or video series—to keep both the Dental team and Patients engaged and inspired. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:  Tracy Christian: Website | Instagram  Discount code: BoutiqueHub25  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:46 Brand Identity and Marketing Alignment10:09 Balancing Brand and Short-Term Goals14:00 One-Page Strategy Guide16:52 Early-Stage Feedback Strategies21:23 Identifying Market Blind Spots22:25 Marketing's Misunderstood Role and Value26:38 "Brand Awareness Strategy Development"31:48 Ingrained Customer Insight in Marketing32:36 Consumer Behavior Insights36:19 AI-Driven Customer Insights Revolution40:02 AI Insights with Human Oversight==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

On this episode of Best Dental Marketing, we review the importance of delivering real value to Dental Patients. We explore how value extends beyond financial ROI to include emotional and legacy components, and share practical strategies—like patient referral contests, transparent communication, and a welcoming office environment—to ensure patients feel genuinely cared for rather than just enticed by superficial perks. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

On this episode of Best Dental Marketing, we explore the importance of attending live conferences to combat the isolation of dental practice and foster professional growth. We detail how conferences provide unexpected networking opportunities, exposure to fresh ideas from other industries, and the benefits of being part of a community that contributes to both enhanced fulfillment and business success.

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.  The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Marcus Bendall, Creative Director at Wally, who shares 17 years of branding and design expertise. He discusses common branding mistakes, such as imitation, and emphasizes the importance of originality to stand out. Marcus highlights how small businesses can effectively create a strong brand identity on a budget. He provides practical tips for developing consistent visuals and tone to establish trust and professionalism. Tune in for actionable insights on crafting a brand that resonates and leaves a lasting impression. Key Takeaways for Small Business Owners: Brand as First and Last Impression: A brand starts with visual identity but is ultimately defined by how customers feel and talk about your business after interacting with it. Importance of Originality: Avoid imitating competitors. Instead, use inspiration from other industries and regions to create a unique and memorable brand. Consistency Builds Trust: Ensure consistency in colors, fonts, and overall style to establish a recognizable and professional brand presence. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Start Simple, Scale Later: For businesses with limited budgets, simple logos and consistent visuals can work effectively until resources allow for professional branding. Practical DIY Tips: Use free tools to explore fonts and colors that align with your brand's personality, and seek honest feedback to refine your choices. Adapt and Future-Proof: A strong brand identity evolves over time and must be designed to grow with the business while maintaining its core values. One action small business owners can take: Marcus Bendall suggests that small business owners focus on creating a consistent visual identity as a starting point. Choose a font, color, and style that represent your business, and use them consistently across all materials. This builds recognition and trust while ensuring your brand looks professional and cohesive. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this episode of 'A Duty to Act', Jennifer Darling and her husband Josh discuss the importance of activating communities through social media for public service agencies. They explore the need for effective marketing strategies, the significance of establishing a unique brand identity, and the role of authenticity in social media personas. The conversation also covers various content creation strategies to engage the community and highlights the types of content that can be effective for public service agencies while cautioning against content that could harm the department's reputation. The conversation delves into the importance of understanding and engaging with the community through social media, emphasizing the need for targeted content creation, effective use of various platforms, and the establishment of clear social media policies. The speakers discuss strategies for crowdsourcing content, maximizing the longevity of posts, and the significance of regular engagement to build relationships with the community.Social media is essential for community engagement.Public service agencies must market themselves effectively.Brand identity goes beyond logos; it's about mission and values.Establishing a voice on social media is crucial.Authenticity in social media personas builds trust.Video content is more engaging than static images.Community engagement can enhance recruitment efforts.Content should reflect the department's ethos.Avoid posting content that could damage the department's reputation.Engagement strategies should focus on showing the human side of public service. Understanding your audience is crucial for effective communication.Creating personas based on community demographics can enhance content relevance.Crowdsourcing content can significantly boost engagement and variety.Engaging with the community through social media fosters trust and connection.Establishing a clear social media policy is essential for managing content and interactions.Less than 30% of nonprofits have a social media policy, highlighting a gap in the sector.YouTube offers the longest content lifespan compared to other platforms.Regular posting helps maintain visibility and community engagement.Not every post needs to be high production; authenticity matters.Building relationships with the community enhances support during critical times.

This week Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. The speaker emphasizes the need to align marketing, branding, and lead generation strategies with the business's unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

On this episode of Best Dental Marketing, we explore the critical importance of the first header image on a Dental Website's homepage. We detail how this prime real estate occupies a crucial role for creating a strong first impression, potentially making or breaking conversions, and offer tips on selecting or creating the most effective header image to optimize user experience and engagement.

Episode 292 hosts Grazina Fechner, a media and communications expert based in Sydney, Australia. Affectionately known as 'Griz', she's a regular on Channel 7 where she gives her quirky assessments on communication and interactions between people. She founded her compnay Front & Centre over 20 years ago where she and her team help develop leadership skills, teamwork, public speaking and mindset for people from all sorts of backgrounds. In this episode we have an in-depth discussion with Griz covering a range of topics crucial for aesthetic businesses. We dive into Griz's unique career journey, including her challenges and triumphs with personal health battles. Key topics discussed include the vital role of mindset during stressful times, the importance of creating an authentic personal brand, and strategies to manage and overcome the obstacles currently faced by the aesthetics industry. We explore the significance of feedback, effective communication in clinic settings, and the different pathways to success, whether as a business owner or a team member. This episode is filled with practical advice, inspiring stories, and actionable strategies for professionals in the medical aesthetics space. 00:00 Morning Catch-Up and Weekly Updates 00:37 Introducing Griz: A Special Guest 01:43 Griz's Background and Career Journey 05:00 Challenges in the Aesthetic Industry 11:19 Mindset and Personal Growth 42:38 Understanding the Impact of Clinic Culture 43:13 Effective Feedback Using the SBI Model 44:55 Creating a Feedback Culture 46:52 Setting Expectations and Communication 51:15 Adapting to Regulatory Changes 55:48 Building and Promoting Your Brand 01:06:50 Dealing with Difficult Patients 01:12:19 Knowing When to Step Back from Business Ownership 01:21:36 Final Thoughts and Encouragement CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you're watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there's a fine line between learning and straight-up copying. In this episode, I'm breaking down the right way to analyze your competition so you can stay inspired without falling into the comparison trap. Learn how to track industry trends, spot content that resonates, and adapt successful strategies without losing your unique brand voice. In this episode, we'll explore: ✨ Why monitoring competitors can help—but also hurt—your brand strategy ✨ The difference between inspiration and imitation (and how to stay original) ✨ Key metrics and content types to track for meaningful insights ✨ Ethical ways to gather competitor data without being sneaky Plus, in The Gold Mine, I share a personal story about overcoming comparison in my own business—how I shifted from feeling behind to confidently owning my own path. If you've ever struggled with second-guessing your marketing decisions after seeing what others are doing, this episode is for you! Transcript: https://joyjoya.com/blogs/podcast/how-to-track-competitors-without-losing-your-jewelry-brand-identity

Brigette Romanek is an acclaimed interior designer and the founder of Romanek Design Studio. In this episode, Brigette shares her journey from a self-taught design enthusiast to one of the most sought-after interior designers, working with A-list clients like Gwyneth Paltrow, Beyoncé, Jay-Z, and Christian Bale.Since launching her studio in 2018, Brigette has been consistently recognized on Architectural Digest's AD100 and First Dibs 50 lists. She was named an Elle Decor Titan in 2024. In this conversation, she opens up about building a successful creative business, trusting her instincts over formal training, balancing luxury with functionality, and staying resilient in an ever-evolving industry.Brigette is also the author of the bestselling book Livable Luxe, which showcases her signature design approach: beautiful, livable spaces that support and inspire. Whether you're an aspiring designer, an entrepreneur, or simply someone who loves stunning interiors, this episode is packed with wisdom, creativity, and business-savvy insights you won't want to miss.Timestamps:[00:00] Introduction[03:52] Exposure to global design through travel[05:36] Trusting instinct over formal training[06:01] Challenging traditional design rules[07:11] Blending luxury with functionality[08:52] Creating spaces that feel lived in[09:30] Making client visions a reality[10:21] Customizing designs for each project[11:19] Writing the book Livable Luxe[12:57] The power of storytelling in design[14:07] Walking as a form of creative reset[15:21] Finding inspiration in everyday life[16:43] Breaking from routine to spark ideas[17:15] Scaling a design studio without losing quality[18:45] Lessons learned from business growth[20:14] Building a strong team for success[21:31] The importance of setting clear boundaries[22:49] Navigating client expectations[23:16] Encouraging team input and creativity[24:42] Balancing leadership with artistic freedom[25:06] Creating a supportive studio culture[26:07] Learning from early business mistakes[28:28] Expanding into product lines[30:46] Bringing in experts to support business growth[31:55] The importance of delegation[34:00] Common challenges for new designers[35:23] How Brigette's biggest client collaborations happened[36:45] Working with high-profile clients[37:39] The creative freedom clients give her[38:47] Overcoming setbacks as an entrepreneur[39:35] Staying resilient in a competitive industry[40:36] The power of believing in yourself[42:03] Advice for self-taught designersResources Mentioned:Livable Luxe by Brigette Romanek | BookRomanek Design Studio | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

In this episode, Abdul Baaghil, co-founder of Harvest Cotton Tail, shares what he's learned about culture. This episode is brought to you with support from Sojern, the leading marketing platform built for hotels. With their fully managed email solution, hoteliers can re-engage past guests, drive direct bookings, and keep more revenue in their pocket through Sojern's transparent pay-for-performance commission model. Learn more at Sojern.com.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...But regardless of the type of business, the industry, their service there are key things that always rear their head.In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

The Value (and Necessity) of a District's Strong Brand Identity In an era of declining enrollment, school choice expansion, and crisis management, a strong brand identity is more crucial than ever for school districts. In this episode of The Education Insider, host Jacob Hanson sits down with Dr. Kecia Ray, former superintendent and founder of K20 Connect, to discuss why school districts must take control of their narrative.From branding strategies to crisis communications, Dr. Ray shares insights on how districts can build trust with their communities, proactively engage stakeholders, and ensure families recognize the value of public education. The conversation also touches on lessons from Nashville's school system, the role of AI in education communications, and the importance of messaging around national policy changes.Whether you're an educator, administrator, or policymaker, this episode is packed with actionable insights on how to strengthen school identity and communications in uncertain times.Guest: Dr. Kecia Ray, Founder & CEO of K20 ConnectGuest LinkedIn: Dr. Kecia RayResources Mentioned:K20 ConnectAASA Conference Booth #458 – Meet Dr. Kecia Ray & PRP Group in New OrleansArticle: 3 in 4 District Leaders Expect a Cyberattack Soon (The Journal)Enjoyed this episode? Subscribe and leave a review! Share this episode with your network and connect with us at jhanson@hawkmedia.com.#EducationLeadership #NCE2025 #PR #Storytelling #Edchat

In this episode of Rethink Retail, host Shannon Flanagan sits down with Jean-Didier Allongue, Senior Director of Global Store Design at Harry's, to explore how the brand has scaled across 56,000+ retail locations while staying true to its identity. From disrupting the men's grooming industry to creating seamless in-store experiences at Target, Walmart, Tesco, and Boots, Jean-Didier shares how Harry's navigates the challenges of retail expansion, localization, and brand consistency. They dive into: ✅ How Harry's global retail strategy has evolved ✅ The biggest challenges in localizing store design across different markets ✅ Why brand culture and customer insights shape the future of retail ⏳ Episode Timestamps: ⏩ 00:00 – Introduction to Rethink Retail ⏩ 00:30 – Meet Jean-Didier from Harry's ⏩ 01:27 – Harry's Global Retail Design Strategy ⏩ 02:56 – Trends in Men's Grooming & Retail Innovation ⏩ 03:59 – The Challenge of Localizing Store Designs Globally ⏩ 04:47 – Scaling Harry's Retail Presence Across 56,000+ Locations ⏩ 07:20 – The Role of Vision, Culture & Brand Identity in Growth ⏩ 09:01 – Creating Engaging & Customer-Centric Store Environments ⏩ 11:01 – Closing Thoughts & Takeaways Join the GRL community or be the next guest: https://www.globalretailleaders.com/

Graphic designers often ask if accessibility laws and guidelines apply to print design, not just websites, document and other digital content. The answer might surprise you.

On this episode of Best Dental Marketing, we learn that website content quality and depth are now the most critical factors for dental SEO in 2025, with Google prioritizing comprehensive, expert-driven content that demonstrates experience, expertise, authority, and trust. We discover specific strategies for creating high-ranking dental websites, including developing comprehensive service pages, answering real patient questions, regularly refreshing content, using authentic imagery instead of stock photos, and properly utilizing AI as a content creation tool rather than a replacement for human expertise.

Send us a textIn this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay's work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organizations.From growing up watching her father pinstripe cars to becoming an expert in brand identity, Lindsay shares how her early exposure to lettering and design shaped her career. She walks us through her journey—from starting in screen printing to navigating the challenges of freelancing and ultimately honing her niche in sports branding and custom typography.We dive into:✅ The impact of early artistic influences and how Lindsay's dad's craft set the foundation for her career✅ The evolution of her work, from offset printing to digital illustration and custom lettering✅ How she balances branding, illustration, and lettering to create unique, memorable logos✅ The power of self-initiated projects and why personal work can attract dream clients✅ Lessons learned from building a sustainable freelance business✅ Why animation and 3D design are next on her creative radarLindsay also shares insights into her design process, how she captures the essence of a brand, and the importance of presenting work in context to help clients see the bigger picture. Plus, we geek out over the Omaha Supernovas, her sports branding projects, and what it's like to see Jason Derulo rocking one of her designs.If you're a designer looking to carve out your niche, embrace creative exploration, or break into sports branding, this episode is packed with valuable takeaways.

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

Building a brand isn't about throwing stuff together and hoping it sticks—it's about mixing the right ingredients, setting the perfect tone, and baking it to golden perfection. In this episode of Talk Like A Brand, we're going Behind the Oven Mitt to show you how to bake a brand that's unforgettable. From setting your vision (aka preheating your oven) to adding your own unique flavor, we're breaking down the steps to brand success—one delicious bite at a time. Ready to whip up something amazing? Hit play and let's get cooking! Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

On this episode of Best Dental Marketing, we detail why short-form video delivers the highest Marketing ROI for dental practices by increasing engagement, building trust, and converting viewers into patients. We explain that videos under 60 seconds hold attention better than text or static images, with algorithms prioritizing video content for greater visibility without additional ad spend, resulting in potential patients feeling familiar with practitioners before their first visit.

Shani Darden, the founder of Shani Darden Skincare, has built a name as Hollywood's go-to skincare expert. She is trusted by stars like Jessica Alba, Chrissy Teigen, and Kelly Rowland for her results-driven approach. After training under a top dermatologist, she developed her own formulations, launching her flagship studio in Beverly Hills in 2019 and securing a coveted spot at Sephora in 2020. In this episode, Shani talks about how she went from mixing masks in her childhood home to creating one of the most sought-after skincare brands. She opens up about navigating the beauty industry, building a brand without a roadmap, and staying hands-on with clients while scaling a business. You'll hear her insights on effective product development, the power of social media, and the strategies she learned over her career. Timestamps:[00:00] Introduction[04:08] Creating Retinol Reform and entering the skincare industry[05:14] Transitioning from service-based work to product development[06:27] Challenges in launching a skincare brand[07:35] The importance of trial and error in product creation[08:42] How Sephora became a major retail partner[09:56] The role of packaging and refining the brand[10:45] Building a team that aligns with brand values[11:33] Why hiring slow is crucial for long-term success[12:18] Social media's impact on personal branding[13:09] How client feedback shapes product development[14:21] The challenges of balancing retail deadlines with product quality[15:37] Tips for building an engaged online community[16:42] Overcoming self-consciousness in social media marketing[17:15] Experimenting with content strategies for better engagement[18:29] Finding balance between content creation and business operations[19:45] Adjusting to entrepreneurship and leadership roles[20:56] The importance of mentorship and learning from mistakes[21:33] Rapid-fire business and skincare advice[22:12] Common skincare mistakes and how to avoid themResources Mentioned:Retinol Reform | WebsiteSephora | WebsiteShani Darden Skincare | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

SUMMARYIn this episode of Vibe Science, hosts Ryan Alford and Chris Hansen sit down with Jamie Schwarz, a visionary in branding and NFTs. As the holder of the world's oldest NFT patent and the founder of Brand Therapy, Jamie shares his journey from traditional advertising to the forefront of digital ownership.The discussion dives deep into:Authenticity in Branding: Why staying true to your brand's story matters now more than ever.The Power of NFTs: Exploring their transformative impact on storytelling and digital ownership.Co-Creation & Community: How fan participation and collaboration are reshaping brand narratives.The New Economic Model: Jamie's insights on building exceptional products that prioritize community engagement.From groundbreaking digital projects to his emphasis on blending innovation with fan-centric strategies, Jamie offers invaluable lessons for brands navigating the evolving digital landscape. Tune in for an inspiring conversation that bridges creativity, technology, and authenticity.TAKEAWAYSBranding and marketing strategiesThe concept of "brand therapy" and its significanceThe evolution and implications of NFTs (Non-Fungible Tokens)The importance of authenticity and ownership in the digital ageThe role of community in the NFT spaceThe critique of centralized digital platforms and their impact on user engagementThe shift from a "Know Your Customer" economy to a "Know Your Product" economyThe future of storytelling and co-creation in digital narrativesThe development of a "betterment industry" for brand adaptationThe concept of decentralized team flow and enhancing collaboration within organizations Follow us on Instagram: @Vibe.Science Subscribe to our YouTube Page: www.youtube.com/@Vibe.Science Visit our homepage www.VibeScience.com

On this episode of Best Dental Marketing, we learn about the 95 to 5 rule, which states that only 5% of potential patients are actively looking for a dentist at any given time. The episode emphasizes the importance of building brand awareness and patient trust long before patients need to book an appointment, rather than relying solely on expensive advertising to capture immediate leads.

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn't just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact.This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 Health and Wellness Trends06:09 Analytics Tools and Reporting Standards09:06 Creative Strategies for 202512:08 Hexclad's Super Bowl Campaign Overview14:55 Concept Development and Agency Collaboration17:48 Execution of the Super Bowl Campaign21:10 Omni-channel Marketing Strategies27:03 Engagement and Community Buzz29:55 Cultural Timing and Relevance38:48 Emerging Media Measurement Solutions42:41 Campaign Comparisons and Expectations50:02 Measuring Super Bowl Campaign Impact57:24 Revenue Projections and Strategic Planning01:03:12 Enhancing E-commerce Experience through BundlingHexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1IScOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠Prescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Sign up to the 9 Operators newsletter here: https://9operators.com/

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.0:08 - The Vision Behind Scout's Revival.3:36 - Understanding Electric Range Extended Vehicles (EREVs).8:54 - Market Timing and Consumer Demand for EREV SUVs.9:11 - Getting a Look at the Scout Traveler & Scout Terra.12:00 - The Evolution of Scout's Electrification Strategy13:08 - Technical Considerations of EREVs vs. Pure EVs.17:55 - Consumer Reception and Market Insights.19:48 - Multi Platform Approach.23:10 - Understanding Customer Habits.27:17 - Understanding Scout Motors' Relationship with Volkswagen.31:17 - Navigating Complexity in EREVs.35:15 - The Role of Traditional Manufacturers in EV Transition.39:34 - User Experience and Community Engagement.41:11 - Direct To Consumer Sales Approach.44:07 - Innovative Design Choices in Scout Motors.51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.56:54 - Brand Identity and Market Positioning.01:00:42 - Future Models and Market Strategy.01:04:32 - Challenges and Opportunities in the Truck & SUV Market.01:08:40 - Building an American Brand for the Future.

Kelly Fink, general manager of Milesbrand, and Courtney Stewart, VP of client relations at Denim Marketing, join host Carol Morgan to discuss the 2025 International Builders' Show (IBS) on this week's Atlanta Real Estate Forum Radio episode. In this podcast segment, Fink and Stewart discuss what most excites them about IBS and what topics they hope are discussed during sessions at the event. Connections – Old and New IBS is not only the largest annual light construction show in the world, but also a chance for home builders, suppliers, agents, marketers and other real estate leaders to get together and foster connections. Fink is most excited to see some of Milesbrand's clients in person at The Nationals awards and meet with her fellow trustees on the National Sales and Marketing Council. Topics to Look for at IBS 2025 There are many highly anticipated topics for IBS 2025, from use of AI and data for marketing to housing affordability and how builders are constructing homes in response to recent natural disasters. Stewart said, “I think one of the conversations that we have a lot, that I am expecting people to talk about on the education side, is how to reach the right audience for your communities, your homes, and then how to convince them to buy despite the market conditions.” Fink, along with Lisa Welter of JTB Homes and Carol Morgan of Denim Marketing, will be discussing strategies for brand growth during the “Building an Impactful Brand: Beyond Colors and Logos” session. Fink's portion of the session focuses on branding strategies for master-planned communities. From the Great Recession to COVID-19 pandemic, master-planned communities must be able switch branding focus to adapt to economic challenges. Welter will discuss how her company differentiates its two brands and Morgan discusses how to make social media branding stand out. “So, the topic, is ‘Beyond Logos and Colors.'” said Fink. “You know, really understanding more about why it's so important to build an effective brand and invest in that for long term success.” Morgan will also be presenting in the Jam (b) session: “Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do.” This fast paced session also features Greg Bray with Blue Tangerine, Barbara Wray with Wick Marketing and Dennis O'Neil with ONeil Interactive Inc., this session will highlight best practices for digital marketing in the housing industry. Brand Identity and Common Mistakes Builders Make Stewart and Fink also share some of their best tips for establishing a brand identity and how to avoid making common mistakes that drive away customers. Cohesive messaging: It's important to create a personality for your brand and stick to it! Whether that's with a new brand kit or editing photos for social media, there are many ways to take your branding to the next level with consistency. Unique brand DNA: If you were to remove the name and logo off two builder websites, would you know the difference? Identity begins with individuality, which is what Fink is trying to communicate to clients. Fink said, “If you're not aligned, you're not going to create the same experience for each buyer.” Use a CRM: Data is everything when it comes to digital marketing. It is important for builders to understand their buyers and follow the buyer's journeys through the site, social media and email campaigns. “It helps us to be able to track what's happening and get better data that ties in, you know, with your website data, with the online data that we can see on social,” said Stewart. “All of those different things, and being able to follow that, your buyer journey, through to the CRM and what happens is so important.” They also mention the importance of visual strategy with quality photography and decorated models at communities, as well as regularly updating your website and social media. “That's the first thing people usually come to gather information about you,

Send us a textOn this episode of the Grow My DJ Business Podcast, Cream & Gary W Discuss:A DJ's name can significantly impact their career.Educating venue owners about the value of experienced DJs is important.Building relationships within the DJ community is crucial for long-term success.Respecting booking protocols is important to maintain professional relationships.The music industry is evolving, and DJs must adapt to changes in audience preferences.Join the Grown My DJ Business Discord Here! Follow or subscribe wherever you are listening. Try Digital Music Pool for $9.99DMP is the ultimate record pool for pro DJs looking for the hottest exclusive tracks updated daily.Support the show

In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.

In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you're nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.

In today's episode of Let's Talk Business, we are thrilled to chatting with Doug Stephens, a visionary in the retail industry and founder of Retail Prophet. Hosted by Meny Hoffman, this episode delves into Doug's extensive experience and his expert perspective on the evolution of branding, retail trends, and the essential elements of customer experience. Doug shares his journey of observing and shaping the retail landscape for over two decades, highlighting critical observations about how brands can remain relevant and thrive in an ever-changing market. This narrative underlines the importance of having a clear brand purpose and consistently animating this purpose across all facets of a business. Doug discusses the dual nature of a brand, comprising both visible elements like logos and advertising, and the less visible components such as company culture and supply chain practices. He emphasizes that true brand success hinges on a brand's ability to integrate and manifest its core purpose in every business process, creating a genuine connection with their audience. Additionally, Doug provides a compelling analysis of post-pandemic retail dynamics, discussing the fusion of physical and digital experiences, the rise of third-party marketplaces, and the strategic adjustments businesses must make to cater to modern consumer behaviors. His insights are particularly beneficial for retailers and business owners seeking to navigate the complexities of today's market while aiming to deliver unparalleled value and experience to their customers. Through thoughtful anecdotes and expert advice, this episode offers actionable strategies for business owners and leaders to leverage the principles of effective branding and customer experience design. Tune in to explore how maintaining a clear brand purpose and innovating on customer touchpoints can drive business growth and customer loyalty. Whether you're a seasoned retailer or an emerging entrepreneur, this episode is packed with insights to help you refine your strategy and strengthen your brand's impact. 04:21 - Retail Profit's Market Vision 09:02 - Purpose: Key to Brand Success 12:04 - Apple's Renegade Vision 13:46 - Retail Innovation and Founder Vision 18:51 - Branding Commitment vs. Lip Service 21:34 - Brand Identity vs. Strategic Focus 27:25 - Amazon's Delivery Evolution & Marketplaces 29:53 - Identifying Market Opportunities 32:37 - Experiential NYC Toy Store 37:26 - AI Transforming Retail Workflow 40:07 - End of Retail Era 44:08 - Dominate One Area, Maintain Values 45:04 - Align Business Purpose & Delivery   Select one primary area to dominate from the four positions mentioned: culture, entertainment, expertise, or design. Focus on excelling in one area rather than trying to be everything to everyone. Experience your own customer service channels firsthand, just as Doug suggested CEOs should do quarterly, to identify gaps in service delivery. If you're growing, create systems to maintain your brand purpose and values even as the organization expands, preventing the "watering down" effect that often happens with scale Create clear guidelines about what your brand promises and ensure all business decisions (from sourcing to pricing) align with these commitments. Review how your stated purpose is actually showing up across all aspects of your business - from products to customer service to employee culture. Look for gaps between what you claim and what you deliver.  

In this episode, Mischa Zvegintzov sits down with Andrea Merrill, an expert in speaker monetization and audience engagement. Andrea shares her journey of rebranding from 'Virtually Adventurous' to embracing her personal name, highlighting the importance of personal branding for speakers. She delves into her MIC framework, emphasizing the significance of storytelling, understanding audience psychology, and crafting messages that resonate. Listeners will gain insights into building confidence, overcoming fear, and creating a speaker ecosystem that drives revenue and impact.Show Notes:Introduction:Mischa introduces Andrea Merrill, highlighting her expertise in speaker monetization and her background in psychology.Discussion on Andrea's decision to transition from 'Virtually Adventurous' to using her personal name for branding.The MIC Framework:M - Message: Crafting a compelling story that aligns with the speaker's brand and resonates with the audience.I - Impact: Understanding the psychological triggers that engage audiences and leave a lasting impression.C - Conversion: Strategies to monetize speaking engagements, including product offerings and audience engagement techniques.Building Confidence and Overcoming Fear:Andrea discusses common fears speakers face and provides actionable tips to build confidence.The role of vulnerability and authenticity in connecting with audiences.Creating a Speaker Ecosystem:The importance of developing a suite of offerings to support and monetize speaking engagements.Tips on creating freebies, leveraging email marketing, and maintaining audience engagement post-event.Conclusion:Andrea shares final thoughts on the evolving landscape of public speaking and the increasing importance of personal branding.Encouragement for speakers to invest in mindset work and continuous personal development.Connect with Andrea Merrill:Website: www.andreamerrill.coLinkedIn https://www.linkedin.com/in/theandreamerrill/Instagram https://www.instagram.com/theandreamerrill/ Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register NowThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now______________________For social Media: LinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You'll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track. Key highlights from the episode: How to transition from a "me" to a "we" business model. Developing a brand culture that aligns team values and member experiences. Creating an advocacy ecosystem that goes beyond traditional fitness services. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website Merch Sponsor: Be a Merch Sponsor - Here In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email Wise Words: Hailey's Website, Instagram, Facebook, and LinkedIn. Hailey's Podcast. Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy

Does this sound familiar? "You should shop here because we are local! ...or we support this cause! ...or we have this association!"? While our identity and associations in the community are beautiful and add depth to what customers might love about you, too often we can use these things as means to solicit support in ways that are as though we are guilt trip on people. There are many issues that arise from this that could damage not only your business but the thing you may want to support or represent. Today on Shift Break we will be talking about why no matter the nuances of your unique business, your success and value proposition needs first be the quality of how you serve in the cafe, then the nuances and details of the why will be best represented.  When you get the order correct, this leads to a better chance of serving that cause and the community you want to support or reach.   Related episodes: "Local" does not Equal Quality Make Your Problems More Specific 406 : Five Ways to Immediately Improve Your Coffee Quality 502: Creating Meaningful Coffee Experiences Differentiation Takes Time! INTERESTED IN CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com  

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jennifer Van Dijk and Zach Sugarman of Superplastic, the groundbreaking media company celebrated for its character-driven content and iconic collectibles. Together, they explore the art of storytelling, the evolution of animation, and the future of retail. Jennifer sheds light on Superplastic's distinctive approach to creating compelling characters and fostering meaningful audience connections, while Zach shares insights into strategic areas like product development and forging impactful partnerships. This episode offers an in-depth look at how Superplastic masterfully balances business growth with nurturing an engaged fan community, unveiling the innovative strategies they use to captivate and connect with their audience.TAKEAWAYSStorytelling in character-driven contentEvolution of animation techniques and technologyFuture trends in retail and consumer engagementStrategies for audience engagement and community buildingImportance of character development and relatabilityBalancing business growth with brand identityThe role of scarcity in the collectibles marketDiversification of revenue streams beyond traditional productsImpact of digital platforms on content creation and distributionIntegration of AI in character development and storytelling If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.