Podcast appearances and mentions of james clear

When sales slow down, many business owners think the answer is to expand into a new market, add new services, or even start a second business. But what if that's exactly the wrong move? In this episode, I explain why chasing the next opportunity often hurts the business that's already making you money. We talk about the hidden costs of expanding too early, why most businesses haven't even scratched the surface of their current market, and how staying focused can lead to greater profits than constantly chasing something new. Before you start another business, add another service, or expand into a new area, listen to this episode. Sometimes the fastest way to grow is to stop chasing and start dominating. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Adelaide Climate Action Week co-founder Mark Rowland joins Steve to unpack The Great AI Climate Debate, the Oxford-style contest his organisation staged this week between the “carbon glutton” and “silicon saviour” camps. Rather than settling for headline alarm about data centres guzzling power like mid-sized nations, Mark walks through the nuance: how much of that energy use is genuinely AI rather than general cloud computing, why the time horizon people use to judge AI shapes their verdict, and how concepts like the Jevons paradox and the “time value of carbon” complicate any tidy answer. He leaves listeners with a practical, human-scaled way to think about their own digital footprint. Renmark’s 23rd Street Distillery supplies the South Australian Drink of the Week, and it’s a genuine coup: their single malt has just been named Australian Distillery of the Year at the New York International Spirits Competition, outscoring Glenmorangie, Highland Park and a 31-year-old Crown Royal. Head distiller Paul Burnett returns to the show to talk peat, oak and the fine art of finishing a whiskey in casks that once held tawny, muscat and Tokay. The Musical Pilgrimage closes the episode on a reflective note, with Steve premiering his own composition, Higher Legacy, written for two Adelaide City Council gardeners whose combined century of service tending the city’s parks and squares is honoured on a plaque in Rymill Park — and for everyone, past and present, quietly building something worth protecting. You can navigate episodes using chapter markers in your podcast app. Not a fan of one segment? You can click next to jump to the next chapter in the show. We’re here to serve! The Adelaide Show Podcast: Awarded Silver for Best Interview Podcast in Australia at the 2021 Australian Podcast Awards and named as Finalist for Best News and Current Affairs Podcast in the 2018 Australian Podcast Awards. And please consider becoming part of our podcast by joining our Inner Circle. It’s an email list. Join it and you might get an email on a Sunday or Monday seeking question ideas, guest ideas and requests for other bits of feedback about YOUR podcast, The Adelaide Show. Email us directly and we’ll add you to the list: podcast@theadelaideshow.com.au If you enjoy the show, please leave us a 5-star review in iTunes or other podcast sites, or buy some great merch from our Red Bubble store – The Adelaide Show Shop. We’d greatly appreciate it. And please talk about us and share our episodes on social media, it really helps build our community. Oh, and here’s our index of all episode in one concisepage. Running Sheet: The Great AI Climate Debate 00:00:00 Intro Introduction 00:04:00 SA Drink Of The Week There SA Drink Of The Week this week is 23rd Street Distillery Australian Single Malt Whisky. Steve opens with a pop quiz: name a South Australian product that just outscored Glenmorangie, Highland Park and a 31-year-old Crown Royal at a fraction of the price. It’s whiskey, specifically Renmark’s 23rd Street Distillery, freshly named Australian Distillery of the Year at the New York International Spirits Competition, with their single malt scoring 96 points against entries from 39 countries. Head distiller Paul Burnett, returning for another visit, credits the win to restraint rather than showmanship: a low-level peat profile, around half a percent in the finished blend, used as what he calls a “complexing agent,” paired with an unusually wide range of cask finishes, from first-fill bourbon barrels to old tawny, muscat and Tokay casks. Steve, tasting alongside him, works through notes of honeyed fruit, fig, all-spice and a citrus edge that shifts as the glass warms in his hand, while Paul walks through the distinction between “heads, hearts and tails” in distillation and how the team’s small-batch, six-way finishing blend has quietly shifted in proportion release after release. The pair also compare notes on serving it right: a proper tulip glass, a touch of water, room temperature rather than ice, and, in Paul’s case, a slice of chocolate or nuts alongside it. Steve, for his part, admits an evening spent testing whiskey sours and old fashioneds the night before only confirmed his preference for drinking it neat. 00:35:20 Mark Rowland and Adelaide Climate Action Week Steve opens by declaring his hand: he uses AI daily for work, has solar and a battery, drives an EV, and admits the more he learns about what sits behind that lifestyle, the less smug he gets to feel about it. It’s a fitting frame for a conversation built around nuance rather than tribal certainty. Mark explains why Adelaide Climate Action Week chose an actual Oxford-style debate over a polite panel discussion, tapping into people’s competitive instincts to get them to actually take a position rather than scroll through it. The audience voted before and after: undecided voters dropped from 24% to single digits, and belief that AI will be a net negative for climate rose from 56% to over 70%. The real story, though, was in the follow-up conversations, where the deciding factor wasn’t the argument itself but the time horizon people used. Ask about the next five years and the mood turns pessimistic; ask about 20 to 50 years out and people start to believe things will improve. The pair dig into the “carbon glutton” case, distinguishing AI-specific energy demand from data centres in general, since cloud storage and streaming were already drawing power long before AI arrived. Mark points out that air conditioning, EV charging and industrial electrification are all expected to outgrow AI’s energy demands in the years ahead, and that steel and concrete for data centre construction already account for roughly 14% of global emissions. He also raises a genuinely alarming case: a data centre approval in an African nation that led authorities to cut off a village’s water supply, with fatal consequences, the kind of guardrail failure he says South Australia needs to avoid as its own data centre legislation opens the door to rapid growth. On the more optimistic “silicon saviour” side, Mark describes a proposed Barossa data centre project that would generate two to three times the renewable energy it needs, feed the surplus back into the community, and capture atmospheric moisture from its waste heat to supply water to nearby farmers and wineries, reducing pressure on the Murray. He frames this as “hybrid intelligence” in action: letting machines handle the split-second optimisation work, like grid load-shifting to squeeze more renewables in without new poles and wires, while humans retain the judgement calls machines aren’t suited to. Steve presses on the Jevons paradox, the pattern where efficiency gains simply invite greater use rather than genuine savings, and confesses to his own sprawling AI toolkit, from Claude to NotebookLM to Suno. Mark’s response is refreshingly proportionate: an individual’s prompt volume is negligible against industrial-scale use, and Google’s own sustainability reporting shows the energy and water cost per prompt has dropped by roughly half in a couple of years, even as overall usage climbs. The conversation lands on the “time value of carbon,” the idea that AI’s emissions are happening now while its promised climate benefits, if they arrive at all, are speculative and delayed. It closes with Mark’s own conviction, shaped by a master’s degree in climate change, that humanity’s Anthropocene-era warming is real, drawn partly from personal memory of snow days in his native England that simply don’t happen anymore. Asked to leave listeners with something to hold onto, Mark returns to a theme James Clear would recognise from Atomic Habits: start with the smallest available step. Downloading rather than streaming a favourite album, watching YouTube at 720p instead of 4K on a phone, deleting old emails sitting in a data centre somewhere: none of it solves the problem alone, but it restores a sense of agency against the temptation to slide into overwhelm or apathy. Further information Adelaide Climate Action Week Google’s 11th annual Environmental Report 01:27:56 Musical Pilgrimage In the Musical Pilgrimage this week we listen to Higher Legacy by Steve Davis & The Virtualosos The Musical Pilgrimage takes an unexpectedly personal turn this week. Prompted by a photograph shared in a local Facebook group of a plaque in Rymill Park honouring brothers Antonio and Carmine Lepore, whose combined century of tending Adelaide’s parks and squares began back when Clydesdales still pulled bakers’ carts through the suburbs, Steve wrote an original song called Higher Legacy. Inspired by the plaque’s closing line, borrowed from the idea that a society grows great when people plant trees whose shade they’ll never sit in, the song also nods to Jane Goodall’s advice to Adelaide listeners years ago: when the world’s problems feel overwhelming, start with the square metre you’re standing on. Brought to life with Steve’s virtual session band, The Virtualosos, it’s offered as a piece for anyone who wants to take it, own it, and perform it as their own.Support the show: https://theadelaideshow.com.au/listen-or-download-the-podcast/adelaide-in-crowd/See omnystudio.com/listener for privacy information.

It's time to declutter and build a habit of organization.  "Instead of seeing items as objects, see them as magnets for your attention" (James Clear, Author of Atomic Habits).  Let's get rid of (or at least re-organize) those "magnets"!  In this week's episode, Carrie shares some of her secrets how to get (and stay organized) by decluttering not only your space but your mind as well.  Pour yourself a cup of coffee, put your feet up, and sip, sort, and simplify your home and mind with Carrie this week.Resources Mentioned in This Week's Episode:Adjustable Drawer Dividers: https://amzn.to/4u4ylQbIndex Card Holder:  https://amzn.to/4uBBYgnClear Plastic Storage Bins for Refrigerator: https://amzn.to/4tqSWgEUnder Bed Storage Bin:  https://amzn.to/4wonylBNuuly Clothes SubscriptionPaperBack Swap ClubPango Books: Buy & Sell Books with Other ReadersJoin our Costa Rica Culture & Nature Study Adventure Trip for Homeschoolers: https://coffeewithcarrie.org/costa-rica-tripRegister before August 13th to get Early Enrollment Discount ($200 off your trip).  Use code EarlyEnrollment2027 https://www.educationaltravel.com/register TRIP ID # 4345 PROGRAM ID:  DeFrancisco-4343Info About WorldStrides:  https://worldstrides.com/en-usGot Specific Questions about Costa Rica Trip?  Set up a conference call:  https://calendly.com/mdefrancisco8892/30min?month=2026-06 Support the showPurchase A Home Education Handbook: 9 Questions to Ask for Simple & Balanced Home-Based LearningPurchase Homeschool High School:  A Handbook for Christian EducationPurchase Just Breathe (and Take a Sip of Coffee):  Homeschool Simply & Enjoyably.  Schedule a Coffee Date (One-on-One Personalized Coaching Session:  Coffee With Carrie Subscribe to Coffee With Carrie email newsletter for FREE Morning Time Plans and monthly tips  https://coffeewithcarrie.org Follow on Instagram @coffeewithcarrieconsultant.

Chris Bailey: Intentional Chris Bailey is an author and lecturer who explores the science behind living a more productive and intentional life. He has written hundreds of articles on the subject and is the bestselling author of The Productivity Project, Hyperfocus, and How to Calm Your Mind. His newest book is Intentional: How to Finish What You Start (Amazon, Bookshop)*. Starting is often a lot easier than finishing. Our mindsets and our tactics can make a big difference in how far we really go. In this conversation, Chris and I discuss the best ways to finish what we begin. Key Points Procrastination is triggered by six characteristics of aversion: boring, unpleasant, frustrating, far off in the future, unstructured, and/or meaningless. The more we activate the logical centers in our brain, the less aversion we run into. Almost everything can be more fun if we put the right structure around it. Gamification, countdown timers, and artificial deadlines can drive our behaviors in substantial ways. Make goals about others. Rather than simply “reading 10 pages,” shift to “reading ten pages to be a better mentor.” Most of us have a preference for either performance goals or learning goals. Identify which works better for you and for the people you lead. Define a target pace and map your progress against it. We often do this with organizational projects, but rarely for our own goals. Pair joyful tasks together with the ones that don't bring joy as a means to keep you moving. Resources Mentioned Intentional: How to Finish What You Start by Chris Bailey (Amazon, Bookshop)* Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Become the Person You Want to Be, with James Clear (episode 376) How to Change Your Behavior, with BJ Fogg (episode 507) Make Your Task List Work for You, with Liane Davey (episode 785) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

SHOW NOTES: The Two Things You Can Control: Your Inner World and Your Outer Influence explores one of life's most freeing truths: while we can't control every thought that enters our minds or every outcome that follows our actions, we can choose what we welcome into our hearts and what we release into the world. In this episode, we'll discover how living with greater intentionality can quiet mental clutter, strengthen our relationships, and remind us of the incredible influence we possess every single day. If you've been feeling overwhelmed by circumstances beyond your control, this conversation offers a fresh perspective on where your true power begins. Here is what we unpack together: Why trying to control everything often leaves us mentally and emotionally exhausted. The powerful image of the “two gates” and how it can transform your daily perspective. How to let difficult thoughts pass like clouds instead of allowing them to take up residence in your mind. The difference between noticing a thought and believing a thought. Why every word, attitude, and action becomes the first link in a chain of influence. Insights from Acceptance and Commitment Therapy, Viktor Frankl, and James Clear on choice, attention, and intentional living. Four practical ways to become more intentional with both your inner world and your outward influence. The surprising difference between protecting your peace and producing peace. How small, everyday choices shape not only your experience but also the lives of those around you. A reflective devotional and weekly challenge to help you practice intentionality at both gates. Remember: You may not control every cloud that drifts overhead or every link that follows your actions, but you always have the power to choose what you welcome in and what you send back out. CHALLENGE: Pause at both gates. Before you give a thought permission to stay, ask if it deserves your attention. Before you offer a word or reaction to someone else, ask if it's the first link you want to place in the chain. Remember, your greatest influence isn't found in controlling everything around you, but in being intentional with what begins within you. I Know YOU Can Do It!

Knowing what to do is only part of the challenge in Parkinson's disease. The harder part? Staying consistent. In this final episode (watch on YouTube) of our Parkinson's Communication Roadmap series, we focus on practical ways to make speech, voice, and communication exercises part of everyday life—without feeling overwhelmed.  We cover: • How to stay consistent with voice and speech practice • Building therapy into daily routines • Habit stacking and "mini therapeutic moments" (See Atomic Habits by James Clear

If you had the chance to buy your own business today... would you? In this episode, I share one of my favorite coaching exercises that helps business owners step out of the daily grind and see their business through a completely different lens. Imagine you're buying your business from someone else. What would you notice? Would the financials give you confidence? Would the customer experience impress you? Would your employees, systems, inventory, and processes make you excited to invest? This simple exercise helps you stop making excuses and start identifying opportunities. You'll learn how to evaluate your business objectively, uncover hidden weaknesses, and use your business numbers to make smarter decisions that lead to more profit. Sometimes the biggest breakthrough comes from looking at your business with fresh eyes.

Are you what you do? James Clear says identity change is the North Star for habit change — and he's right. But it works the other way too: your habits are quietly shaping your identity. In this episode, I talk about the two-way loop between habits and identity, why "your labels, your limits" applies to how you see yourself, and what this means for the culture of your team — because culture is really just collective identity, shaped by collective habits. If you want more questions like this to help you build more remarkable days, I send them three times a week in Your Remarkable Day. Sign up at kevineikenberry.com/newsletters.

Go to www.LearningLeader.com The Learning Leader Show with Ryan Hawk Buy my new book, The Price of Becoming www.LearningLeader.com/Becoming This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. Get The Price of Becoming: The Price of Becoming is available now wherever books are sold.   "Have a plan, work the plan, plan for the unexpected." From my old Miami football coach, Terry Hoeppner. It was posted in the locker room. He said it every day. I still think about it all the time. There is no hack. There is no one thing. At many keynote Q&As, someone asks me for a quick fix. The only answer is the power of compounding. Consistency, dependability, and reliability are the least sexy words of all time. And they're the whole game. Take your work seriously. Don't take yourself seriously. The best leaders go hard at the work but laugh at themselves. It's important to be able to laugh with your team. Optionality is overrated.  "I'm trying to beef up my obituary. I'm not going to dabble." - Ed Latimore (Ep. 648) Live like a hawk. Hawks have eyesight eight times better than humans. They glide and observe constantly. But once they see what they want, they commit with everything they have. Be a professional noticer. Then commit fully. Talk to your people before big decisions. My dad. Miranda. And the wide network of high-caliber people I've built over 700 podcast episodes. Be specific. Off the record. Long conversations. Then trust your gut. Take bits and pieces from the best. Then find your own voice. As a brand new sales rep at LexisNexis, Rex Caswell had me interview and sit with the ten best reps in the company. I took a piece from each, mashed it together with my own personality, and eventually found my own voice. I still use that formula today. Use social media to create in-person moments. Organize dinners, meetups, coffees. Get in the room with people. Concert ticket prices and The World Cup tell you everything you need to know about how much people are craving in-person connection right now. Don't outsource your thinking to AI. You can't walk into the weight room, look around, and expect to build muscle. You have to move the weights. Use AI as a tool. Don't let it do the thinking for you. Your job is to add value to other people's lives. Coach Hoeppner sat 19-year-old me down with the other quarterback and pointed at both of us: "He adds more value to our team than you do. He gives us a better chance to win. That's why he's going to play." It was brutal. It was a very lucky moment for me to experience that in my formative years. I fell into the AI trap. The Be a Pro section originally started as a LinkedIn post that was heavily influenced by Claude. It went well on Twitter too. People DM'd me praising it. It felt great. And it scared me. I was getting the rewards without doing the work. The good old days are right now. I try to work hard when my family is asleep or at school. Between those hours, I go as hard as I can. Outside those hours, I try not to work too much. I've talked with so many dads who are older now, and their kids are out of the house. They miss the time when they were with their kids so much. I try to think of that daily. Making positive dents in the world. Leave people, places, and things better than you found them.  That's how you make a positive dent, one person at a time. My philosophy on keynotes and writing: story, science, and practical application. Great storytelling to move people to the edge of their seat. Empirical evidence to make it true. Practical application to answer, "So what? Why should I care?" You have to have all 3. Our edge in coaching leadership teams: my coaches actively live what they teach. They didn't attend a seminar and get certified. They're still active coaches themselves, still leading teams in real time. That's what separates authentic teaching from performance. Push your edges. Find your Goldilocks zone. James Clear told me you don't get better at tennis by playing Roger Federer. He'll destroy you. But you also don't get better by playing a five-year-old. You need to be uncomfortable, but not so uncomfortable that you break. Shane Gillis walked off stage looking exhausted. Dan saw him live in Cincinnati. On stage, effortless. The second he stepped behind the curtain, his shoulders slumped like he was ready to fall asleep. That's what the great ones do. They make it look easy because of the price they paid to get there. My productive paranoia. Our team has to earn it every session. It creates a productive paranoia knowing that continuous improvement is necessary. The reward is bigger than the cost. It's the greatest gig in the world. I bet on myself and the team every single day because if we keep adding value, I like our chances. Reflection Questions Where are you dabbling right now? What would 100% commitment actually look like, and what's stopping you from making the call? My end-of-day prompts: What did I do today to add value to others' lives? What did I do today to push my edges? Get The Price of Becoming: The Price of Becoming is available now at learningleader.com/becoming or on Amazon.  More Learning #529: James Clear - Becoming an Optimist & Building Better Habits  #648: Ed Latimore -  Discipline Over Feelings, Don't Dabble Your Way Through Life#602: The Learning Leader Squad - Helping Teams Become Elite & People Become Excellent   Episode Chapters00:00 A Special Launch Episode: The Price of Becoming  02:29 Have a Plan, Work the Plan, Plan for the Unexpected  05:15 There Is No Hack. Just the Power of Compounding.  08:04 Take Your Work Seriously. But Not Yourself 12:31 Optionality Is Overrated: Why You Should Stop Dabbling  16:13 How I Make Big Decisions  20:34 Using Social Media to Build Real In-Person Relationships  23:27 The Danger of Using AI to Write 34:16 How I Structure My Work Days 40:47 The One at a Time Moments That Signal a Positive Dent  42:04 Leave People, Places, and Things Better Than You Found Them  50:52 Story, Science, and Practical Application  55:14 What Makes The Learning Leader Team Different 57:39 Push Your Edges: The Goldilocks Zone  01:06:24 The Real Cost of Betting on Yourself  01:10:45 EOPC

想要健康活到百歲，單靠個人努力夠嗎？在這個極端高溫、空汙與塑膠微粒環繞的時代，我們的身體正面臨前所未有的威脅。本集邀請南山人壽資深副總經理陳維新與初日診所副院長鄧雯心醫師，深度解析如何從生活型態與環境管理雙管齊下，守護健康資本。 【聽完這集你會知道】 04:10｜慢性病的隱形殺手：除了基因，環境因子更關鍵 極端高溫增加心血管風險，台灣人體內塑化劑濃度竟高於歐美 2 到 7 倍？企業如何透過 ESG 政策降低外在風險 07:05｜三明治族群警訊：48 歲骨折背後的代謝危機 不糖不炸也可能糖尿病前期？醫師解析老化「階梯式」斷層，提醒壯年族群忽視自我的健康代價 14:19｜健檢紅字怎麼看？胰島素阻抗是萬病之源 高血糖對死亡率貢獻度高居第一！醫師分享「CP 值最高」的調整術，從小小的進食順序改變代謝力 18:40｜健康守護圈：保險從「理賠」轉向「事前預防」 運動不再孤獨！南山人壽串聯醫療與照護產業，透過外溢保單與數位工具，鼓勵行為改變，打造社會共好循環 29:35｜百歲人生的馬拉松：配速對了，才能跑得久 James Clear 原子習慣的實踐：如何透過居家肌力訓練與「覺察」，建立與身體的長期連結 【本集金句】 「到頭來工作與角色都會改變，唯有身體是陪伴自己到最後的唯一。」鄧雯心醫師 【本集關鍵字】 #南山人壽 #慢性病預防 #胰島素阻抗 #環境健康 #外溢保單 #健康守護圈 #三明治族群 #百歲人生 #未來會客室 對談來賓：南山人壽資深副總經理、陳維新初日診所副院長 鄧雯心 主持人：銀天下頻道總監 彭子珊 本集節目由南山人壽與天下雜誌共同製作 -- Hosting provided by SoundOn

Your "Improvement Season" progress needs to be measured and have an analytical component, so how do you do it? Not only do you need to have analytics, you also need to make sure that you're working on the right things, building culture and keeping things fresh for your program. In today's podcast, we talk about all of these things and more, including a great quote from James Clear ("Atomic Habits") and one of America's most underrated coaches (with a personal connection)!

Your future isn't created by one giant decision. It's created by thousands of tiny ones.It's being shaped by the tiny decisions you make every single day.Most people spend their lives waiting for motivation.But what if motivation isn't the answer?What if the real secret is building habits that work even when motivation disappears?Today, I want to share five powerful lessons from one of the most influential personal growth books ever written—Atomic Habits by James Clear—and how these lessons can help you build a stronger, healthier, more meaningful life.

“Send Coach John a message”I found something that I needed - it comes from Reads with Ravi (@readswithravi) and it's from James Clear on the antidote to anxiety:  “Working on a problem reduces fear of it.  It's hard to fear a problem when you are making progress on it - even if the progress is imperfect and slow.  Action relieves anxiety.”  This directly ties into something that I learned a long time ago from the awesome book “The Magic of Thinking Big” (but I still am trying to improve on), that Action Cures Fear!  Imperfect action towards accomplishing something is still WAY BETTER than no action at all. Even if we are taking steps backwards, we are still learning.  I'm finding a ton of “advice” lately that I certainly need to pay attention to.  It's amazing the number of clues that are out there for all of us. When I think about it, there is no possible way that we will ever run out of these clues.  Thanks for listening.  Please take a few moments to subscribe & share this with someone, also leave a 5 Star rating on Apple Podcasts and ITunes or other services where you find this show.  Find me on Facebook:  https://www.facebook.com/coachtoexpectsuccess/   on Twitter / “X”:  @coachtosuccess   and on Instagram at:  @coachjohndaly  - My YouTube Channel is at: Coach John Daly.   Email me at: CoachJohnDalyPodcast@gmail.com     You can also head on over to https://www.coachtoexpectsuccess.com/ and get in touch with me there on my homepage along with checking out my Top Book list too.  Other things there on my site are being worked on too.  Please let me know that you are reaching out to me from my podcast.  ** I would appreciate anyone to try clicking on the top of the show notes where it says "Send us a text" to leave a few thoughts / comments / questions.  It's a new feature that I'd like to see how it works. ** 

This episode is all about habits―developing the routines, mindset, and systems to be your best everyday. Join me as I share some of my favorite takeaways from James Clear's book, Atomic Habits, and how these philosophies carry over into the horsemanship journey.

Owning a dental practice can become stressful when clinical production leaves little time for leadership, planning, and business development. In this episode, Kirk Behrendt speaks with Ariel Sigel, dental practice coach, about three strategic shifts that help owners build more profitable, sustainable practices.You will learn how to create time to work on the business, use data to make intentional decisions, and establish communication rhythms that give your team greater clarity and accountability. For practical steps to become a more effective owner and leader, listen to Episode 1073 of The Best Practices Show!Main Takeaways:Practice owners must allocate dedicated time to function as entrepreneurs rather than spending all of their time producing dentistry.Consistent administrative time and weekly team meetings can improve efficiency without reducing overall production.Practice decisions should be guided by reliable data rather than emotions, isolated complaints, or short-term fluctuations.Teams can use a small number of key metrics and an issues list to identify, discuss, and solve important problems.Regular huddles, team meetings, leadership check-ins, and quarterly planning sessions create predictable communication rhythms.Clear expectations and repeated communication reduce assumptions, improve accountability, and strengthen team alignment.Owners should implement these shifts gradually and build consistent habits instead of introducing every change at once.Episode Chapters:00:00 Intro02:07 The three roles of clinician, leader, and entrepreneur.05:24 Why owners need dedicated time to work on the business.09:10 How consistent leadership and team meeting time improves efficiency.16:10 Moving from reactive decisions to intentional decisions through data.18:00 Using habit stacking, key metrics, and quarterly priorities.20:58 Moving from chaos to clarity through communication rhythms.24:00 How consistency and proactive communication create alignment.26:36 Preventing meetings from becoming complaint sessions.28:00 Using a structured meeting format to improve effectiveness.29:08 Implementing the three strategic shifts one step at a time.31:00 Resources for KPIs, communication rhythms, and practice improvement.Guest Bio/Guest Resources:Ariel has a master's in healthcare administration and several years of dental experience in all aspects of the administrative roles within the dental office. Her passion is to work with dental teams to empower team members to realize their full potential in order to better serve patients, improve office systems to ensure a well-functioning team/office, and to help everyone have fun in the process!Episode Resources:https://www.actdental.com/free-resources/Atomic Habits by James Clear:https://jamesclear.com/atomic-habitsTraction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837To the Top study club: https://www.actdental.com/ttt/https://www.actdental.com/free-resources/More Helpful Links for a Better Practice & a Better Life:The Best Practices Show: https://www.actdental.com/podcast/Best Practices Association: https://www.actdental.com/bpaUpcoming Events & Workshops: https://www.actdental.com/events/Smile Source: https://www.smilesource.com/Subscribe on Apple Podcasts: https://podcasts.apple.comSubscribe on Spotify: https://open.spotify.com

Episode 451: Why Your Physiotherapy Clients Aren't Doing Their Home Exercises (And How to Change That)In today's episode, Anita shares some of the biggest shifts she's made over her 16+ years as a physio that have helped her clients become more consistent and ultimately get better results. This episode is for you if you've ever wondered why so many of your clients aren't following through with their home exercise program.----If you liked this episode of To Birth and Beyond, tell your friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show.Want more? Visit www.ToBirthAndBeyond.com and follow us on Instagram @tobirthandbeyondpodcast! Thanks for listening and joining the conversation!----Resources and ReferencesInstagram: @holistichealthphysioAnita's 1:1 virtual mentorship coaching: holistichealthphysio.com/mentorshipEmbodia Home Exercise Platform: embodiaapp.comAtomic Habits by James Clear: jamesclear.com/atomic-habits Show Notes 02:21 - One of the biggest shifts that brought more results for my clients. 03:14 - Strategy 1: One question I always at at their first appointment06:19 - Strategy 2: Habit Stacking08:27 - Strategy 3: Reducing the Friction09:58 - Strategy 4: Dedicated Home Exercise Platform13:41 - Wrapping up the episode14:40 - Anita's 1:1 virtual mentorship coaching

For most coaches, perhaps the most difficult relationship(s) that we navigate in our career is our relationship with our players parents. In this episide, we discuss ideas for a preseason parent social, the benefits of it, different ideas for running a social gathering and some outside the box suggestions for the coaching staff. In addition, we've got a great quote from James Clear, along with suggestions for studying one of our great modern coaches, Tara VanDerveer.

Hiring your next employee might be the best decision you ever make... or one of the most expensive mistakes. In this episode, we break down the two questions every business owner needs to answer before adding another person to the team: Do you truly need the help? Can your business actually afford it? We discuss why hiring won't fix an unprofitable business, how to know when your current team is being underutilized, and why adding another employee often masks training, leadership, or process problems. We also cover the difference between employees and subcontractors, when outsourcing makes more sense than hiring, and how every new hire should help create more sales, more profit, or free you up to work on growing the business. If you're thinking about making your first hire or adding to your team, this episode will help you make that decision with confidence.

I lost 120 pounds. Regained 80. Losing it again, live, right here with you.

In this solo episode, Kari Schneider breaks down a powerful mindset shift that can transform your follow-through, leadership, and self-mastery: the critical difference between wanting something and liking the process of getting there. Drawing on neuroscience research from Kent Berridge and Terry Robinson, Kari explains how the brain's dopamine (desire) and opioid (pleasure) systems operate separately—and how confusing them keeps high performers stuck. Key themes in this episode: The neuroscience of wanting vs. liking and why it matters for motivation How confusing preferences with priorities leads to poor decision-making The hidden danger of mislabeling vs. misalignment and how it shapes identity Why leaders often default to comfort instead of values—and how to correct it A simple pattern interrupt tool to regain momentum instantly Standout insight: You don't have a motivation problem—you have a mislabeling problem. When you say “I don't want to,” you may actually be reinforcing an identity that isn't true. Memorable moment: “You're allowed to hate the alarm clock and still be someone who gets up.” Key takeaway: Stop asking “Do I like this?” and start asking: “Do I want what this leads to?” That single question can realign your actions with your values and help you take consistent, meaningful action—even when it's uncomfortable. If this resonates, share it with someone who's stuck between what they want and what they feel like doing—and start building a life aligned with your values, not your preferences. Supporting Researches: BJ Fogg — Stanford Behavior Design Lab. Tiny Habits published 2019. His core argument that motivation is unreliable is accurately represented. Daniel Kahneman — Thinking, Fast and Slow (2011). The experiencing self vs. remembering self distinction is accurately applied. Note: Kahneman's framing is about experienced vs. remembered utility — the application to want/like is an extrapolation, not a direct Kahneman quote. Present it as ‘Kahneman's framework offers a useful parallel' rather than a direct citation. James Clear — Atomic Habits (2018). ‘Every action you take is a vote for the type of person you wish to become' is a real and verified quote from the book. Viktor Frankl — Man's Search for Meaning (1946). Application is accurate. No direct quotes attributed to him in the script, so no risk there.

ข้อความโพสต์จาก James Clear ได้เขียนข้อความไว้ว่า "ของขวัญสำหรับผู้ที่เป็นมือใหม่นั้นก็คือ ยิ่งคุณอยู่ในสนามนานแค่ไหน คุณจะรับรู้ความจริงที่ยากขึ้นเรื่อย ๆ จิตใจคุณจะเริ่มอคติถึงสิ่งที่เกี่ยวโยงกับการกระทำของคุณที่ผ่านไปแล้ว แทนที่จะไปยังพื้นที่ใหม่ ๆ จงนำความเชี่ยวชาญไปใช้เพื่อหาสิ่งใหม่ ๆ อยู่เสมอ" - มือใหม่มีดีตรงที่ เรามีสายตาของความเป็นเด็กสูง มันคือความเป็นมือใหม่กล้าลอง กล้าทำ - แต่พอเราเริ่มทำไปสักพัก แน่นอนมันก็จะมีความรู้สึกว่าทางนี้ใช่ทางของเรา หรือไม่ใช่ทางของเรา - พอมันเป็นทางของเรา เราก็จะรู้สึกดีและโฟกัสไปกับมัน แต่มันอาจจะไม่ได้ช่วยให้อะไรดีขึ้นมากถ้าเราจมอยู่กับมันนานเกิน - หากว่ามันไม่ใช่ทาง เราก็จะหวาดกลัวที่จะเริ่มต้นใหม่ ในหนทางอื่นอยู่ร่ำไป เพียงเพราะเรากลัวว่ามันจะไม่ใช่ต่อไปอีก - ความจริงที่ยาก มันไม่ได้ยากด้วยตัวของมัน มันยากขึ้นเพราะเรามีประสบการณ์มากขึ้น และจงพิสูจน์ตัวเองว่าเราเป็นผู้มีประสบการณ์สูง

Welcome to Episode 162 of Praestabilis: Excellence in Marketing Welcome to Episode #162 of “Praestabilis: Excellence in Marketing” In this episode, I’m talking about the “Weekly Business Consistency Plan” I created with ChatGPT recently. If you email me at conniegreenhouse@yahoo.com, I am happy to send you the share link for this training. Concistency is the primary reason that people are not successful in their endeavors in just about any area you can think of. I dealt with this as well when I came online as an entrepreneur. Please email me at the address above and I will send you the link for the “Weekly Business Consistency Plan” so you may get started right away. I am sharing a live session of my “Really Simple Authority Blogging” ongoing training course with you and know you will benefit from the marketing strategies I am sharing and teaching here. Be sure to connect with me at https://ConnieRagenGreen.com or on X at https://x.com/ConnieGreen so I may serve you in the areas where my help could make a huge difference in your results. I’m going to share with you how much fun I’m having with creating simple courses using AI (Artificial Intelligence) in about 30 minutes. I know you can do the same thing. Keep it simple, and add the short course you create to a page on your existing website/blog. In this episode I’m discussing how to use keywords and search engine optimization (SEO) to grow your business. Your prospects and future clients, customers, and colleagues are waiting to connect with you, but if they can’t find you online it will never happen. Make it simple for your target audience to find you by using the keywords and phrases they are most likely to be searching for on Google, Bing, and the other search engines. The Power and Gift of Change”- We are all changing throughout each day, and I think we must embrace this change in order to grow and move forward. Changing can take many forms, and if you look back through your life you will come to understand that you are not the same person you were even a year ago. Here is a quote about this you may resonate with… “Growth lives outside the comfort zone. If it feels uncomfortable, you’re probably doing it right.” ~ Marie Forleo I believe that our businesses are based on the concept of serving others. When you start on online (or even a brick and mortar) business, your goal is to serve others with what you know and to benefit in multiple ways, including by earning an excellent income. I’m sharing several examples in this podcast about my own and experiences with clients over the years. ~ ~ ~ ~ ~ This morning I was reading the message written by outgoing Surgeon General Dr. Vivek Murthy. In it, he stated that his “parting prescription” for the American people is to cultivate a strong sense of community to help themselves and others. He added, “Relationships, service, and purpose are the time-tested triad of fulfillment that stands in contrast to wealth, fame, and power which define the modern-day triad of success.” Here are some other questions I want you to ask yourself: What is your commitment to yourself and to others close to you? Why are you focused on the things that are taking up your time? When will you begin to focus on goals that will allow you to create and leave a legacy? Whom do you trust to get you there? Perhaps my “Monthly Mentoring Program” is right for you. Motivation and Inspiration: What It Takes to Get Your Spark Back” During 2024 I went through a period where I wasn’t as motivated as I had been accustomed to being for many years. This gave me time to explore why I was feeling this way and to hopefully learn something that would help others. My inspiration to do all of the things I love in my business, including writing, creating, marketing, and mentoring was waning and I wasn’t sure why. Within a couple of months I was back on track and this is what I learned… Life isn’t easy, but then it isn’t supposed to be. Being challenged in so many ways on a regular basis makes us stronger and perhaps more appreciative and grateful for what we already have and what we know we can achieve if we believe in ourselves and have even one other person who knows we are special and tells us that as often as possible. Marie Forleo wrote a book titled “Everything Is Figureoutable” – https://ConnieLoves.me/FigureOutAble – Her precept is that if you’re having trouble solving a problem or reaching a dream, the problem isn’t you. It’s that you haven’t yet installed the one belief that changes everything. I’m at conniegreenhouse at yahoo dot com and want to hear from you on this topic, or on anything else. “Merging Your Life with Your Business” as a strategy. We aren’t creating a business we need a vacation from. Instead, we’re creating a “lifestyle by design” where we have the time and financial freedom to live in a way that few people are able to, and with choices around everything we do. If you’ve met me in person, heard me on my podcast, or read any of my books, you know that I am a very positive person. No matter what situation or circumstances arises, I truly believe there will always be a positive outcome on the horizon, and sooner rather than later. But I wasn’t always this way. This is a journey that continues… My first year online was 2006, and very quickly I connected with people I’m still part of a Mastermind with in Austin, Texas. I was invited to speak at an event there a couple of years later. It was hosted by Joe Vitale and Mendhi Audlin was also there. She shared a concept she had come up with that she calls “What If… UP!” The premise is that there is truly a silver lining in everything negative that occurs. I liken this to Newton’s Third Law of Motion: For every action, there is an equal and opposite reaction. My precept and general rule for life is that we can achieve anything we want and feel that we deserve. Others want to help us to achieve our goals, but many times we get in their way by telling ourselves stories that aren’t true. Mendhi’s precept aligns with mine, and a year or so after I first met her she published a book on this… “What If It All Goes Right?: Creating a New World of Peace, Prosperity & Possibility” by Mendhi Audlin reveals the secret to turning possibilities into a tangible reality. It works! https://ConnieLoves.me/WhatIfUp I’m discussing the importance of being willing to “Better Your Best” during this new year, as well as recommending that this be the year you finally embrace AI – Artificial Intelligence – for your business. I have been a student of and someone who uses AI almost daily since February of 2022, and I’m learning from experts Andy O”Bryan and Denise Wakeman in their ongoing AI Success Club. Asking “How Are You Defining Success?” Creating a business as an entrepreneur allows you to live a lifestyle by design, with both time freedom and financial freedom. Think about how you want to live each day and then take action to make it happen. Over the years I’ve changed many things, while others have remained the same. Instead of making changes just for the sake of change, think about what you could change up and what makes sense to remain at least mostly the same. Years ago, I used to put together my blog posts on a single topic, like copywriting or list building or creation digital products into a simple document that I referred to as a ‘Focus Guide’ and gave them away to my list and to my prospects. Each of these documents contained resources and an ‘About the Author’ page that helped me to build my credibility, visibility, and profitability. For the first time ever, I am recommending that you write a book about yourself, your niche topic, and how you serve others. I first did this in 2009 and now I have written and published twenty-eight full-length, non-fiction books on the topics of entrepreneurship, personal, development, and authorship. Life can be messy. Are their ways you can keep moving forward when your personal life is turning upside down? Yes! Finding joy in helping and serving others, as well as compartmentalizing what is currently going on in your life are just two of the ways to deal with change and situations outside of your control. I recommend that you choose two social media platforms to use for the sole purpose of helping your prospects find and connect with you online. My favorite is X – formerly known as Twitter, and I also use LinkedIn and YouTube as my favorite social media sites to grow my business. Please connect with me on these sites and let me know how I may best serve you as you build and grow your profitable business. Is your list of what you are willing to do longer than your list of what you don’t want to do? I recommend a mile-long “to-do” list and a daily schedule of no more than four things that you will work on each day in your business. Find a mentor who believes in you and get started with creating a lifestyle by design that you want and deserve. I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects. Having an online business requires confidence. These are some questions to ask yourself: Who will you serve? What are your prospects pain points? What’s your idea? How will it be created, and then delivered? How will you sell it online? Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur. ~ ~ ~ ~ ~ My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course. Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time. It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment. What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time. Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later. What I’m saying here is that this is the time to get your online business off the ground and up and running profitably. It’s so inexpensive in comparison, and the biggest expense I incur is what I pay mentors to guide me in the right direction. Yes, I still have a mentor and recommend you do as well. This isn’t coaching, but instead a personal relationship you’ll build over time that could lead to strategic alliance partnerships and lifelong friendships. I’m at conniegreenhouse at yahoo dot com if you want to know more about mentoring with me. The four widely accepted learning modalities (or modes) are known by the acronym VARK: Visual, Auditory, Reading/Writing, Kinesthetic. They are sometimes inaccurately referred to as “learning styles” which implies that each learner has a “style” of learning that should be maximized in all learning situations. Focusing on consistency, productivity, and creativity makes sense for all online entrepreneurs in 2024. I’m also sharing some effective and time-proven strategies with you here that will make a difference in your business, as well as in your personal life experience. Each day I focus on writing, creating, marketing, and teaching/learning/mentoring. My writing began as short and simple blog posts and blossomed into more than twenty-five full-length books. My writing is my oeuvre, my body of work that is my legacy to family, friends, colleagues, and those who follow me. During 2023 I wrote and published more than 400 thousand words. This breaks down to one full-length book, Self-Directed: Inspire, Motivate, and Empower Yourself to the Greatness That Lies Within; the current book on marketing that is more than halfway written; 8 short reports on topics of interest to the people I work with online; one hundred thirty-eight blog posts on three different blogs I maintain; and 382 email messages to my online community. These are  practical strategies for effective time management, emphasizing the importance of creating a balance between work and personal life. Achieving work-life harmony requires effective time management strategies that allow you to balance professional and personal responsibilities. Here are some strategies to help you manage your time more efficiently: 1. Set Clear Priorities: Identify your most important tasks and priorities for both work and personal life. Focus on what truly matters and allocate time accordingly. 2. Use a Time Management System: Choose a time management system that works for you, whether it’s a digital tool like Todoist or Trello, or a physical planner. Organize tasks, set deadlines, and track your progress. Schedules vs To-Do Lists 3. Prioritize Tasks with the Eisenhower Matrix: Categorize tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Prioritize tasks based on these categories. 4. Batch Similar Tasks: Group similar tasks together and tackle them during specific time blocks. This reduces the mental load of switching between different types of activities. 5. Time Blocking: Allocate specific blocks of time to different activities. This includes work tasks, personal commitments, and breaks. Stick to the schedule as much as possible. 6. Learn to Say No: Be selective about taking on new commitments. Saying no when necessary helps you avoid over-committing and allows you to focus on your existing priorities. 7. Delegate When Possible: Delegate tasks that others can handle. This applies to both professional and personal responsibilities. It’s okay to ask for help. 8. Practice the Two-Minute Rule: If a task takes less than two minutes, do it immediately. This prevents small tasks from piling up and becoming overwhelming. 9. Limit Multitasking: Focus on one task at a time. Multitasking can reduce efficiency and increase stress. Complete one task before moving on to the next. ~ ~ ~ ~ ~ You’re starting a conversation with your emails, and building a relationship with your prospects, customers, and clients over time. I’ve been online as an entrepreneur, marketer, and writer since 2006, and while much has changed, I believe that more has remained the same. Here, I’m discussing how we marketed in those early days, and why email marketing still remains top of mind. Most recently, I’ve co-hosted an Advanced Email Marketing Conference with Ellen Finkelstein. In April of 2023, I hosted my latest live marketing event in Los Angeles, and more recently I’ve hosted my Santa Barbara Retreat for those I mentor and teach. But like everyone else, I began by attending live events, and eventually virtual events in order to find my voice, connect with other like-minded people, and learn more about building and growing my online business. Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. This marketing method has increased in popularity with the rise of ubiquitous mobile and connected technologies that can amplify messaging and focus on target groups of consumers. Some consumers may be more attracted by guerrilla marketing campaigns as they may be more interesting and daring, while others may be turned off because of the perceived “disruptive” aspects of this style of marketing. Please subscribe and leave me a review. And connect with me at https://ConnieRagenGreen.com. Find out more about me HERE. Becoming an online entrepreneur was the best decision I ever made. I’ve been online since 2006 and now help others all over the world to do the same or something similar. We all have times where we are feeling a little down, lost, or confused. Life isn’t easy, and no one makes it out alive! These are my recommendations for how to get back on track and feeling more happy and optimistic about your future… Write! Whether you’re already a writer or are just beginning to think about sharing your thoughts, ideas, and experiences with others, writing makes sense. I write every single day and publish much of my writing as blog posts, short reports, and full-length books. Writing opens your mind to what you want in the future, by allowing you to explore the past through your memories. You can also retell and reframe your stories in a way that will serve you going forward. Start a new project! I usually create products and courses as new projects, but this can also manifest as something you build or create with your hands. I have family members on two continents that love to put together complex jigsaw puzzles. They look forward to these as a new project on a regular basis. Volunteer! Before I started my online business, I promised myself I would volunteer my time and donate money to charitable causes… as soon as I had the time and the money to do so. Once I had my own business, I realized that I had some time and a little money to do this all along. Spend time with new people! As a part of the volunteering I now do regularly, I’ve spent time with very young children, veterans, women starting over after being in a domestic violence situation, and more. This work continues to make a difference in my life. As you can see, there are many ways to get back to your “Why?” and I hope this has been helpful to you. What’s the best niche topic to cover in your blog? I know you don’t what to hear me say “It depends.” so I won’t. Lean in, and I’ll share the very best niche for you, and it’s one that is also the most profitable, will feel more like you’re just having fun, will never go out of style, and will be the one that has absolutely zero competition. Which niche topic and target audience could it possibly be? I won’t keep you in suspense any longer. I learned when I began online 17 years ago that the best niche for anyone is the one that makes your heart sing and is probably a topic you take for granted. I had been teaching school for twenty years and my students were mostly Spanish and Tagalog native speakers. I told them if they wrote just a few sentences every single day – weekends, holidays, and school breaks included – their writing would improve. Those who followed my advice excelled, while those who didn’t floundered. During all those years, I seldom wrote anything unless it was required for my work as a teacher or for my part-time work in real estate. Fast forward to 2006, and I realized not only that I needed to write in order to succeed online, but also that what I’d done with my students would apply here as well. My niche for the next eighteen months was around helping others to write, publish, market, and sell eBooks. I wrote one on real estate farming – choosing and area close to home to connect with people who may need your services – as an example and sold it on my website. Back then, you had to sell eBooks on your own websites, as Amazon had not yet entered the world of self-publishing. My niche and website became “eBook writing and marketing secrets” and this topic took me to six figures. I was learning right along with the people who were learning and buying from me. I then moved that site over to https://ConnieRagenGreen.com to make a name for myself and to branch out to other topics. The bottom line is that you must begin by sharing what you already know something about and love. Blogging is the direct path to the visibility, credibility, and profitability you wish to have in your business. In my business, every idea begins as a blog post. This is where I think and research and brainstorm what’s on my mind in the very beginning. The blog post is ground zero for what could, and many times does become a product, course or program. Blog posts, while based on your idea, can be created with original content, private label (PLR) rights content, guest content, or curated content. While I immediately share my published posts on social media as “micro content” you’ll want to wait at least 24 hours before syndicating your content on Medium. I also teach this syndication strategy in my popular and ongoing Syndication Optimization training program. Next up in your content creation and content marketing strategy is a short report, which you may sell online or give away as a lead magnet. I teach all of this in my Really Simple Short Reports training. This is what we refer to as “cornerstone” content that is extremely valuable. The final step is creating “authority content” by publishing your writing as a Kindle or paperback book to increase your visibility and build your reputation as an expert on your topic. I typically discuss time management and productivity in regards to entrepreneurs, marketers, and authors, and I’ve even co-authored a bestselling book on this topic, entitled “Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line” where we outline in great details the steps you may take to reach a level of optimal productivity and time management as an entrepreneur. But what about everyone else? Doesn’t every person deserve to live the lifestyle they want and deserve, where they enjoy financial freedom and the time to enjoy every moment to the fullest? Of course they do, and that’s what I’m sharing during this podcast. When I began online as a new entrepreneur in 2006, I realized immediately I would need help with technology and graphics, as these were the areas where I had no experience or talent. I bartered for these services for the first year or so, and then began to put together a team of people to support me so my business could grow. When I look back over my lifetime, I see that I have always had a team supporting me, whether it was while I worked as a classroom teacher, or in real estate as a broker and residential appraiser. Even while I was growing up, I was surrounded by people who supported me, from family, friends and neighbors to teachers, clergy, and people in the community. Put together your team and watch your business grow exponentially! When it comes to your visibility as an entrepreneur, where may we find you to see what you’re doing? This expert status comes from your writing, videos and audios, and your social media presence on the most active platforms for your target audience. My three popular and active blogs are at ConnieRagenGreen.com, HugeProfitsTinyList.com, and at MondayMorningMellow.com. Credibility is about what you already know and what you are learning. We all started our online businesses as adults, so we brought our knowledge and experiences with us. It made sense for me to help people write, market, and publish eBooks in the beginning, because I had worked as a classroom teacher for twenty years prior to coming online, and was learning about marketing and self-publishing. Profitability means that you must ask “What’s for sale?” every day in your business. Create your own simple products and courses, recommend others with affiliate marketing, and look into buying the resale rights to sell other people’s products as your own like I continue to do in my own business. The final part of this information on your expert status as an entrepreneur includes productivity, consistency, and attention to detail. Get everything in place as quickly as possible, and your online business is sure to grow exponentially! During my first couple of years online, beginning in 2007 I connected with mentors Alex Mandossian and Raymond Aaron. When I inquired as to what they were doing together as strategic alliance partners, they gave me a brief explanation and told me that I was not yet ready to move up to this level. Over the next two years they helped me to grow and elevate my business and my mindset as an online entrepreneur so that I could connect with others in this way. Seek out the people and groups you wish to be involved with and show them that you have moved past tactics and on to strategies. It will make all the difference and as you uplevel everything you’re doing online in your business, your free time and disposable income will increase exponentially! When I work with people in my Incubator Mastermind Mentoring program, the goal is to move them into position to become a strategic alliance partner with me and others to share their message in a bigger way. WHY did you choose the career you started your working life with? WHY did you get married, have children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis? Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it's time to re-examine the main reason for your business. Name Your Reason – or Your WHY – for Starting a Business Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you want to pay for your child's higher education or private school tuition? In my case, my answer to “what's your why?” was always around having enough income to live life on my terms. Over time, I came to the realization that every choice I was making, and each time I could not do something that had meaning for me, was all related to me needing to earn a paycheck or a commission from the classroom teaching and real estate work I was involved with each day. I missed just about every family event, vacation, and other activities because I was working 60 or more hours a week in order to cover my bills and other expenses. I wasn't angry or resentful because I believed that I didn't deserve to have a better life during those decades. This all changed in 2005 when I began reading books and attending events based on self improvement and personal development principles. Writing these reasons down – no matter what they are because every person's WHY will be different – should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business. If you're not feeling motivated, then you need to dig deeper. I worked closely with a woman who was struggling to make her online business become profitable, and she continued to tell me that she had no problems or struggles in her life, currently or during her younger years. Then, one day she told me about her granddaughter who had passed away at age twelve and the floodgates opened. We got to the bottom of things, she discovered her why, and her business grew by leaps and bounds, almost overnight! Be Open and Willing to Examine Your Inner Feelings Life is fluid and ever-changing so it stands to reason that your WHY would change over time as well. Even if you started your business because you didn't know what to do once your kids were in full day school, you can change that WHY to something more meaningful now. A mentor once shared with me that she started a service business because she was a single mom and needed to earn money to survive. She was responsible for lodging, food, and clothing for herself and her child. She didn't have anyone to rely on except herself. THIS is enough to make you cry and to hustle for work, knowing that if she wasn't working, she wasn't eating. What are you passionate about that will get you hustling? Are you passionate about a cause or charity that can benefit from your financial assistance? Do you need to pull yourself up out of financial despair? Don't be afraid to own that reason and fight for your business. This is how you will continue to get closer to understanding and recognizing the answer to “what's your why?” Don't be Afraid to Switch Business Gears to Discover Your “Why” One of my mentees admitted to me early on that even though she has been in a service business for over ten years, that she hadn't been motivated to create any classes or products as a source of passive income. She blamed her indecision on a lack of new ideas and a feeling and belief that everything she knew had already been said and done, but I questioned if it was because she didn't feel attached to her particular niche of online marketing. After some more discussion, she agreed and has since modified her services that align better with what she enjoys. I still suggested that she explore a deeper WHY but this is a step in the right direction. Plenty of businesses add or subtract products or services or modify their mission statement. If something about your business doesn't feel right, don't be afraid to make changes. I'm bestselling author and online entrepreneur Connie Ragen Green, and now I can confidently answer the question “What's your why?” with enthusiasm and conviction. My “why” is around the concept of helping others to achieve their goals and dreams with writing and having a profitable online business so they may follow their dreams and passions without having to do work that doesn't make their heart sing or worry about meeting all of their financial obligations with grace and ease. You can double your productivity and be success with a business, or with anything you choose to accomplish in your life, if you are willing to implement what you learn and take decisive action on a consistent basis. Many people come to me to learn how to successful and profitable as an online entrepreneur. But some of them end up saying “I already know that” and moving on to something else. I know that I am able to do more than I ever thought would be possible in my life because I am willing to learn, implement, course correct, ask questions, take massive action and keep moving forward with consistency. Others may be smarter or more knowledgeable, but if they hesitate to take action they will not achieve the results they are hoping for in their business or with anything else. As long as you are specific and intentional with what you want to achieve, you can do it all as an entrepreneur, just not all at once. And we must throw perfection out the window. I have a new saying… The more perfecter your goal, the less purfeckt your results. “Everything we do in our lives is preparing us for something that will arise in the future, even though we don’t yet know what that will be.” ~ Connie Ragen Green Our stories are the fabric of our life. A story sets you apart from everyone else, makes you unique and memorable, and is all you have when it's all said and done. When I was a young child a neighbor girl, seven or eight years old at the time, interrupted my mother in the middle of a story she was telling to ask, “Why do you have so many stories?” My mother hardly skipped a beat, informing the girl that “You'll have stories too, when you get older.” On that evening a part of me became a storyteller in training. Sure enough, it wasn't long before I was telling stories about everything from what I did in school that day to what happened in the neighborhood. I wore my storyteller's hat with pride and now I see that this one aspect of my life was preparing me for what I now do in my business and derive great joy from every single day. The word “praestabilis” is from the Latin and means outstanding, excellent, and extraordinary and this is the goal for you as you make your way in the online world. It took me until age 50 to step into the light and live an empowered life. I achieved this by leaving a job – classroom teaching – and a career as a real estate broker and appraiser to come online as an entrepreneur. I have no regrets about waiting so long, as everything unfolds once we are open to receiving it. There are three top strategies to help you move closer to an empowered life and they include… Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program. Recent posts on my three blogs are at: “Broken Compass Stories We Tell Ourselves” – https://mondaymorningmellow.com/broken-compass-story/ “The eBook That Changed My Life” – https://hugeprofitstinylist.com/ebook-that-changed-my-life/ “Marketing Secrets from Creative Sources” – https://connieragengreen.com/marketing-secrets-from-creative-sources/ Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics. Masterminding – Connecting with others for the sole purpose of reaching your full potential is crucial to life success. Find a Mastermind group to join, or start your own by inviting thought leaders to connect with you in this way. I have a group called the Incubator Mastermind that may be of interest to you. Hopefully, you can see that what I’m sharing with on each podcast will make a difference for you as you build and grow your business as an entrepreneur, author, and marketer. Make sure to think of marketing as a priority and get into the habit of sharing your best ideas and resources with the people who are on their way to becoming your raving fans! I’m always just an email away at conniegreenhouse at yahoo dot com if you’d like to connect with me. I promise to help you keep it simple while you grow your online business. Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards. Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others. I'm bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability. The post Praestabilis – Excellence in Marketing – 162 appeared first on Connie Ragen Green Podcast.

Fear comes in many forms. Sometimes it's fear of numbers. Sometimes it's fear of what those numbers will tell you. Learn why facing your Profit & Loss could be the most profitable decision you make this year.

Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team is almost never more effort. He walks through the closed-loop trap he built early in his management career, the systems thinking tools he now uses to find leverage points, and why over-measuring single marketing channels quietly starves the top of the funnel. Drawing on the Cabreras' DSRP model, Donella Meadows, and nearly 25 years at the poker table, he shows how to see a whole system instead of optimizing one piece to the detriment of the goal. Listeners come away with a practical way to map any system, pick a single North Star metric, and design loops that let a team improve on its own. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Key Takeaways Michael Lukich's early management trap was a closed loop with no exit: he could not step away until the team improved, and the team could not improve until he stepped away, which pushed him to 75-hour weeks before he redesigned the loop instead of adding effort. Accepting work at roughly 70 percent of his own output, paired with a tighter review cadence, let his team feel the consequences of their own decisions and turned him from a micromanager into a player coach. The "if you can't measure it, it doesn't exist" credo pushes budget toward easily measured lower-funnel channels and leaves the top of the funnel leaky, because no one can defend upper-funnel spend in a boardroom. The fix is whole-system measurement through multi-channel attribution and mixed models, not more measurement. Zynga over-relied on data and stacked Black Hat Core Drives that drive urgency and scarcity, a reminder that an A/B test measures one week, not how a feature performs as a system over two years. Derek and Laura Cabrera's DSRP model (Distinctions, Systems, Relationships, Perspectives) gives a four-part way to map almost any system, then find the bottleneck where one move has the biggest outsized effect. Poker trains decision-making under uncertainty and incomplete information, including the faulty learning loop where playing well can still lose and playing poorly can still win, which is why Michael says half the frameworks in his book started at the poker table. Topics Covered 0:00 — The loop you cannot escape 0:20 — Meet Michael Lukich: data, teaching, poker 2:41 — Designing your own life as a system 5:46 — Promoted into a trap with no exit 11:14 — The marketing measurement trap 13:53 — Frankenstein products, Zynga, and Black Hat 17:34 — A practical system: pick one metric 18:56 — Mapping systems with DSRP 22:23 — The strategy dashboard and the North Star 24:07 — James Clear, Ryan Holiday, and one book 26:54 — Translation and poker as the perfect game 30:25 — Where to find Michael and closing advice Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD About Michael Lukich Michael Lukich is a marketing analytics leader with more than 20 years across consulting, data, and business strategy, currently running marketing analytics for a major US marketing agency. He spent five years as an adjunct professor and has played poker for nearly 25 years, two habits that shaped how he thinks about teaching and making decisions under uncertainty. He writes the Stoic Systems Thinker newsletter, where ancient Stoic philosophy meets modern systems thinking, and is the author of the book of the same name. He lives in Ann Arbor, Michigan with his wife and two daughters. Find Michael Lukich Online The Stoic Systems Thinker (website and newsletter) LinkedIn The Stoic Systems Thinker on Substack Mentioned in This Episode Some links below are affiliate links. As an Amazon Associate, I earn from qualifying purchases. Thinking in Systems by Donella Meadows James Clear and Atomic Habits Ryan Holiday Poker The Stoic Systems Thinker by Michael Lukich Derek and Laura Cabrera's DSRP model (Distinctions, Systems, Relationships, Perspectives) Meditations by Marcus Aurelius Zynga The Octalysis Framework and Black Hat Core Drives Kaizen and Kaikaku (continuous improvement versus radical change) Free Resources and Get in Touch Core Drives in the Wild: Professor Game Free Guide Get Daily Value on Your Email Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

* Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/* Marketing Boot Camp: https://www.skool.com/bookmarketingbootcamp* Marketing Course: https://geni.us/millionaireauthorThis episode begins with a simple catch-up between Lee and Russell, but quickly turns into one of their biggest conversations yet about the future of creative work.Lee shares how she's experimenting with live writing sprints on TikTok after pursuing an ADHD diagnosis, introducing the concept of body doubling and why simply working alongside other people can dramatically improve focus and consistency for many creative minds.From there, the conversation pivots into artificial intelligence, but not in the way most people expect.Instead of debating whether AI is good or bad, Russell argues that creators are asking the wrong question. Rather than asking how AI can help produce more books faster, he explores how AI can unlock entirely new ways for audiences to experience stories through interactive apps, games, codices, workbooks, and other formats that previously required large development teams.That leads into a larger discussion about permission.Neither traditional publishing nor modern technology determines what creators are “allowed” to make anymore. The only real limitations are imagination, willingness to experiment, and understanding the business realities behind each creative decision.The episode also explores one of the most important concepts for building a sustainable creative career:Every creative goal is built from dozens of smaller skills.Whether someone wants to become a podcaster, novelist, filmmaker, or entrepreneur, success isn't about mastering one discipline. It's about gradually stacking complementary skills until seemingly unrelated experiences suddenly converge years later into a career that feels inevitable in hindsight.Throughout the conversation, Lee explains how she coaches authors by breaking seemingly impossible goals into measurable component skills, while Russell emphasizes that many creators fail simply because they confuse different goals, like “finishing a book” versus “writing the perfect book.”The discussion continues into branding, genre, audience expectations, marketing strategy, commercial fiction versus literary fiction, and why understanding your actual goals matters far more than copying someone else's career.By the end, the conversation becomes less about books and more about designing an entire creative life around what genuinely energizes you instead of chasing someone else's definition of success.Topics Covered:* ADHD, body doubling, and productivity through co-working* Live TikTok writing sprints* Building creative momentum through accountability* Why the AI debate has become less interesting than AI's unexplored possibilities* Using AI to create interactive fiction experiences* Games, apps, codices, and alternative storytelling formats* Moving beyond simply writing more books* Escaping the “book-a-month” mindset* Delivering a consistent brand promise* Lessons from Colleen Hoover and her readership* Brand consistency versus creative freedom* Why audiences buy feelings, not formats* Permissionless creativity in the modern publishing world* Teaching yourself instead of waiting for gatekeepers* Everything changes, but nothing is wasted creatively* How unrelated skills compound over time* Why every creative pursuit strengthens future work* The hidden skill tree behind creative careers* Breaking large goals into measurable subskills* Diagnosing bottlenecks in an author's business* Identifying obvious versus non-obvious constraints* Marketing, branding, writing, and sales as separate skills* Goal clarity versus perfectionism* Finishing a book versus endlessly rewriting it* Coaching authors through creative paralysis* Living in the energy of the solution instead of the problem* Chapter-by-chapter developmental editing* Making stories “hookier” without sacrificing quality* Scene goals and narrative momentum* Book marketing bootcamps and implementation coaching* The five marketing levers:* Cover* Description* Audience* Ad creative* Ad copy* Improving conversion instead of increasing production* Hiring coaches to solve specific problems* Defining what “good” actually means* Literary fiction versus commercial fiction* Hook-driven storytelling* Character goals as reader engagement* Matching writing style to audience expectations* Understanding market size versus artistic goals* Commercial realities of genre fiction* Fantasy, romance, literary fiction, YA, and niche genres* Building businesses around niche audiences* Total addressable market* Choosing creative constraints intentionally* Dense fiction versus highly consumable fiction* Writing beautiful prose without sacrificing readability* Generating traffic versus improving conversion* Lessons from James Clear and Atomic Habits* Creating highly shareable nonfiction* The difference between broad-market products and niche products* Serving a small but passionate audience* Designing a creative life around personal values* Investing versus relying solely on book income* Aligning business models with lifestyle goals* Accepting tradeoffs instead of chasing impossible comparisons* Building a career that fits your definition of success This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com

    Episode 390: The Freedom to Rise — How Changing What You Think, Feel, and Do Changes Everything Episode 390: The Freedom to Rise — How Changing What You Think, Feel, and Do Changes Everything You wake up with the same thoughts. Feel the same feelings. Do the same things. And then wonder why nothing changes. Friend, that's not a personal flaw — that's literally how your brain is wired. And in this episode, we're talking about how to actually interrupt it. What You'll Learn ✨ Why you're not stuck because of circumstances — you're stuck because of the thought loop your brain keeps running on repeat ✨ The neuroscience behind why your brain resists change (and what Dr. Joe Dispenza says about rewiring it) ✨ How Brooke Castillo's model changed everything Michelle believed about who creates her experience ✨ The identity work, body work, and subconscious tools that coaching and journaling alone couldn't reach ✨ How every mentor, framework, and tool Michelle has studied over the years became the RISE Method ✨ The one question to sit with today that can start to shift everything The Big Takeaway Personal freedom isn't something that gets declared once and then just exists. It has to be chosen by you, every single day. The real declaration of independence is the moment you decide your past thoughts don't have to become your future reality. RISE Method Connection This episode touches all four pillars — but at its heart, it's an R — Resilient Mindset episode. The foundation of everything is learning to notice the thought that's been running on a loop, question it, and choose something different. Ready to go deeper? Join the weekly newsletter at michellebourquecoaching.com/newsletter   Timestamps 00:00 — Welcome + why the week of July 4th called for a different kind of freedom conversation 02:30 — The thought-feeling-action loop and why your brain keeps you in the past 06:00 — Layer 1: Managing your mind — Brooke Castillo, The Model, and Jen Sincero 09:30 — Layer 2: Identity and belief — Gay Hendricks, James Clear, Benjamin Hardy, Darren Hardy, Cathy Heller 14:00 — Layer 3: The body and the subconscious — Joe Dispenza, Rhonda Farr, hypnosis, and IFS 18:30 — How all of it became the RISE Method + the one question to sit with today

Bobby Casey is an international tax strategist and lifelong entrepreneur. He is the founder of Business Anywhere and a managing partner of Global Wealth Protection, helping entrepreneurs legally reduce taxes, protect assets, and run borderless businesses. Raised in an entrepreneurial family, Bobby started his first company at 19 and went on to build and sell several businesses, including a restaurant, a real estate company, and an installation company that served Fortune 500 clients. After hiring a specialist to handle his own asset protection and company structuring, he became fascinated with the work and turned it into Global Wealth Protection. Business Anywhere grew out of that consulting practice as a platform to automate company formation, compliance, and renewals. Today Bobby works with entrepreneurs and investors around the world, many of them location independent, and lives across multiple countries himself.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Never register your own LLC; a commercial registered agent keeps your name and home address out of public record Build asset protection in layers, starting with privacy, then legal structures like LLCs, trusts, and foundations Match your spend on planning to the assets at risk, because going cheap upfront can cost far more later Use AI and online research to prepare, then validate every decision with a qualified professional Diversify your income streams so no single client or channel can sink the business     Topics From Corporate Installs to Working Only With Entrepreneurs Bobby started his first company at 19 and later sold a restaurant, a real estate business, and an installation company Tired of serving large corporate clients, he chose to work exclusively with entrepreneurs How Business Anywhere Was Born After automating company renewals for his consulting clients, he spun the software into a separate platform Business Anywhere handles formation, registered agents, compliance, banking, and payment processing online Roughly half of its clients are non US persons, from a NJ plumber to a Canadian investor with US property living in Mexico The Case Against DIY LLCs Filing your own LLC forces your name and home address into public record for anyone to find A missed service of process notice can get your LLC revoked Two Florida Lawsuits, Two Outcomes A client shielded by a registered agent ignored a frivolous class action and it disappeared A client who filed his own LLC was served personally and settled for around $800,000 Asset Protection as Layers Bobby compares protection to a castle's moat, walls, and drawbridge More assets demand more layers, from privacy to trusts and foundations The Real Mistake Is Being Cheap AI tools and forums give narrow answers because they lack the full context of your situation A strong CPA or advisor often returns far more than the fee they charge Think of Protection Like Insurance You pay for structure hoping you never need it The cost is trivial against a multimillion dollar judgment    

If you started the year with big goals but your habits have started to slip, this episode is your mid-year check-in. You don't need to wait for January to begin again. You don't need to tear your life apart or make some massive dramatic change. You need a Mid-Year Resolution — a simple waypoint to pause, check your coordinates, and ask: Am I still becoming the person I said I wanted to become? In this solo episode, I use the principles of Atomic Habits by James Clear to help you reset your systems, rebuild momentum, and make the second half of the year even stronger than the first. Because the truth is: you don't rise to the level of your goals — you fall to the level of your systems. And every small action you take is casting a vote for the leader, parent, spouse, friend, and person you are becoming. In this episode, I will help you: Celebrate the small wins you've already earned Identify where your habits and systems have drifted Stop “driving with the parking brake on” Rebuild the fundamentals: sleep, nutrition, and movement Create better cues, routines, and rhythms for the second half of the year Build your “second scoreboard” so your identity is bigger than your work This is about making your habits obvious, your systems stronger, and your next step simple. And as a special gift for I Dare You listeners, Darrin is offering the FREE Atomic Habits Mid-Year Resolution Toolkit, beautifully designed by Dani Saveker, to help you reflect, refocus, and build the habits that will carry you through the second half of the year. Go to idareyoupod.com to grab your FREE toolkit. No catch. Connect with Darrin Johnson: www.idareyoupod.com Instagram: @idareyoupod YouTube: https://www.youtube.com/@IDareYouPod TikTok: @idareyoupod

Mike initiates a call with a focus on the importance of daily habits over setting goals. They share a quote about success being determined by daily habits and not just setting goals. Mike discusses the disconnect between the goals people set and the habits they maintain, suggesting that the latter is more influential in achieving success. They recommend a book by James Clear, 'Atomic Habits', for further insight into this concept. The call concludes with a challenge to implement habits that will lead to success.

In this episode of The Addictive Mind Podcast, host Duane Osterlind sits down with Dr. Brody Miller, a brain rehabilitation researcher and author of Brain Rescue. Dr. Brody shares his incredible journey from suffering a severe traumatic brain injury (TBI) and deep addiction to uncovering the life-changing power of Neuroplasticity.They dive into the invisible link between brain trauma and substance abuse, how mindfulness physically rewires brain structures, and why massive life transformation actually starts with tiny, everyday "pinky moves."Key TakeawaysThe TBI & Addiction Connection: Research shows that individuals who experience brain injuries or trauma have a significantly higher propensity toward addictive behaviors. When the brain isn't functioning properly, it struggles to produce stable mood-regulating neurotransmitters (like dopamine and serotonin), leading individuals to self-medicate.The Power of 56 Days: Dr. Brody highlights a Harvard study demonstrating that just 56 days of consistent meditation can physically alter the structure of the brain, lowering stress and improving concentration.The Brain Only Cares About Repetition: The brain doesn't differentiate between positive or negative habits; it simply reinforces whatever path you repeat. Whether it's taking pills or going for a walk, repetition builds neural superhighways.Accountability Over Shame: Healing requires looking honestly at your current reality without letting shame keep you stuck. Swallowing the hard pill of accountability is the first step toward building a new identity.Neuroplasticity in Practice: The Power of "Pinky Moves"If you feel overwhelmed by the idea of changing your life, Dr. Brody emphasizes taking micro-steps rather than trying to climb the mountain in one day.Interrupt the Default Mode Network: Humans have a natural negativity bias wired for survival. You can begin to interrupt these automatic negative thoughts simply by shifting your internal self-talk.Combine Thought with Action: True neural change requires backing up your thoughts with behavior. Your brain will "call BS" on positive thinking if it isn't paired with action.Start Small: Dr. Brody recommends James Clear's Atomic Habits. Committing to a simple 10-minute walk or 5 minutes of breathing exercises daily creates an upward spiral of positive momentum.Words of Wisdom"Just because you feel this way today does not mean that you have to feel this way for the rest of your life. If you start to make small changes, I promise you—from someone who has lived exactly what you're going through—you can start today and make a big change over time." — Dr. Brody MillerResources & Links MentionedBooksBrain Rescue by Dr. Brody MillerAtomic Habits by James ClearBreaking the Habit of Being Yourself by Dr. Joe DispenzaThe Biology of Belief by Dr. Bruce LiptonThe Answer by John AssarafPrograms & ConnectAddiction Rescue Course: Addiction Rescue Team (A neuroscience-backed recovery program co-created with Sean David Cohen).Website: Dr. Brody Miller Official WebsiteInstagram: @Dr.BrodyMillerFollow and Review: We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.Supporting Resources:If you live in California and are looking for counseling or therapy please check out Novus Mindful Life Counseling and Recovery CenterNovusMindfulLife.comWe want to hear from you. Leave us a message or ask us a question: https://www.speakpipe.com/addictedmindDisclaimerSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever wondered what it's actually like to attend one of the best conferences in the online business space, I'm bringing you along this week. Every June, I pack my bags for Boise, Idaho to attend Kit's Craft + Commerce Conference, and this year I recorded real-time clips along the way so it would feel like we were just hanging out in the hallway together.This is officially my fifth Craft + Commerce, and in this episode I'm sharing my full recap: why I keep going back, what my week actually looked like behind the scenes, the tactical tips I'm already using in my own business, and the bigger mindset shifts I'm walking away with this year, including a few things I picked up from a private mastermind with James Clear. You'll also hear some of my favorite on-the-street interviews including a quick chat with Kit founder Nathan Barry.In this episode, you'll hear…Why I keep going back to Craft + Commerce every year, and why Boise (yes, Boise) might be part of the magicOn-the-street interviews with Mallory Rowan, Nathan Barry, Steve Kamb, and Barrett BrooksThree tactical takeaways from the conference, including Kit's new Signals feature and a workaround for connecting Substack and KitThe mindset shifts I'm walking away with around quality versus quantity, wanting something versus working for it, and finally feeling like I belongJames Clear's "category killer" concept, and the difference between his concentrated strike and tailwind marketing strategiesClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get your first month of Kit free (affiliate link)Steve Kamb's book, How to Try AgainFollow Barrett Brooks on Instagram or visit barrettbrooks.com Follow Mallory Rowan on Instagram or visit malloryrowan.comGet Sam's weekly newsletter, Sam's SidebarIf you have a question you'd like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's SubstackTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER

Learning your numbers isn't just about understanding a Profit & Loss statement. It's about building confidence, making better decisions, creating more profit, and giving yourself the freedom to build the business and life you truly want. Whether you're just getting started or you've owned your business for years, your journey changes the moment you stop guessing and start understanding your numbers. I'd be honored to be a small part of that journey. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Message Clarity Matters: Bruce Ashford on the Communication Bottleneck Killing Growth Bruce Ashford spent nearly two decades in academia as a professor and provost, but a personal crisis during COVID forced him to rebuild from scratch. What he discovered in his own recovery became the blueprint for helping mission-driven nonprofits and founder-led businesses solve their biggest growth problem: they can't articulate their value. The irony? Organizations doing genuinely important work often fail not because of what they do, but because of how they communicate it. Bruce works with CEOs to unlock two critical clarity challenges—message clarity and structural clarity—that separate thriving organizations from stuck ones. In This Episode Bruce's journey: from academic leader to recovery to messaging strategist How personal crisis revealed the power of rigorous self-inventory The six organizational components that must align for sustainable growth Why marketing firms miss the most important skill: the words Storytelling frameworks where the customer or donor is the hero How nonprofits underestimate their value through unclear messaging The founder bottleneck: why CEOs become the ceiling on growth Structural clarity: the airplane analogy that transforms organizations Vision and mission statements that actually inspire (25 words or less) AI optimization alongside human connection: winning over machines and people Building a brand presence so clear that growth becomes inevitable Timestamps 00:00  Understanding the Clarity Problem 05:58  The Journey to Message Clarity 11:51  Personal Transformation and Professional Growth 17:45  The Power of Story in Messaging 23:26  Real-World Applications and Success Stories 25:27  Targeting the Right Audience for Nonprofits 27:05  Communicating Value Effectively 30:04  Growth Strategies for Organizations 34:53  Leadership and Organizational Bottlenecks 37:26  The Importance of Vision and Mission Statements 42:29  AI's Role in Marketing and Clarity 47:29  Finding the Truth in Your Message Key Insights & Takeaways Insight #1: Message Clarity Is Half the Battle Most nonprofits and founder-led businesses haven't found the right words to communicate their value to customers or donors. This isn't a confidence problem—it's a structural one. Marketing firms lack messaging expertise, and leaders can't see their own label from inside the bottle. Getting clarity on your message transforms everything. Insight #2: Six Components Must Align for Growth Organizations don't grow by doing the same things harder. They grow when leadership, marketing, sales, product optimization, management/productivity, and cash flow all work in harmony. Like an airplane, if one component fails, the whole system fails. Insight #3: The Founder Is Often the Bottleneck CEOs carry too much on their shoulders and never delegate or systematize. James Clear's principle applies: "You don't rise to the level of your goals. You fall to the level of your systems." Without processes and delegation, organizations cannot scale. Insight #4: Story, Not Features, Drives Action People don't buy features—they buy transformation. The most effective messaging makes the customer or donor the hero of the story, not your organization. When audiences see their own life reflected in your words, they act. Insight #5: Authenticity Compounds Over Time Whether it's personal recovery or organizational branding, finding and communicating your truth creates a moat that tactics can't replicate. Consistent clarity and authentic storytelling naturally attract the right attention and support. Resources & Links  Bruce Ashford's Website — https://www.theashfordagency.com/ Million Dollar Message Intensive — Bruce's flagship messaging program StoryBrand by Donald Miller — The framework that shaped Bruce's approach Small Business Flight Plan — The certification model Bruce uses Nonprofit Flight Plan — Bruce's adaptation for mission-driven organizations AI Trust Signals by Marcus Sheridan — Evaluate and optimize AI ranking factors Atomic Habits by James Clear — "You fall to the level of your systems" About Bruce Ashford Bruce Ashford is a messaging strategist and organizational consultant who works exclusively with CEOs of nonprofits and founder-led businesses. With nearly two decades in academia and nonprofit leadership, he watched capable leaders with important missions fail to communicate their value. After a personal crisis and recovery, he discovered that the same rigorous self-inventory that saved his life could transform organizations. He's a certified coach in StoryBrand, Marketing Made Simple, and Small Business Flight Plan, and he specializes in helping mission-driven leaders achieve message clarity and structural clarity—the two foundations of sustainable growth. Connect with Bruce: Website: www.theashfordagency.com LinkedIn: www.linkedin.com/in/brucerileyashford   For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch the YouTube version of this episode HERETyson breaks down the simple four-part “habit loop” that quietly runs your life, your law firm, and your results, cue, craving, response, reward, and shows why discipline isn't really the problem for most lawyers. After revisiting James Clear's Atomic Habits and seeing how this framework applies to everything from checking your phone to handling trial stress, Tyson knew Maximum Lawyer listeners needed to see how powerful tiny habit tweaks can be.You will learn:The four steps of the habit loop (cue, craving, response, reward) and why “the craving is the emotional fuel behind the behavior.”Why you don't actually crave email, social media, or money, you crave certainty, stimulation, relief, freedom, and options.How stress as a cue can lead to doom‑scrolling or to healthier responses like planning, problem solving, or delegation.Why outcomes are just lagging indicators and habits are the leading indicators that really matter in your firm.How identity-based habits (“I am a leader”) reshape your actions more than goal statements (“I want to be a better leader”).A simple 10‑minute “habit audit” to change one helpful and one harmful loop in your life and practice.Highlights0:01 – Why nearly everything in your life and law firm comes down to habits2:00 – Rediscovering the habit loop through Deepstash and Atomic Habits4:15 – The four-step habit loop: cue, craving, response, reward (C‑C‑R‑R)6:10 – Why you don't crave email, social media, or money,but the feelings they give you9:00 – How rewards train your brain to repeat (or break) habits10:10 – Stress → scrolling: the social media habit loop, and why the phone isn't the real problem12:00 – How high performers design better habit loops instead of relying on discipline13:30 – Outcomes as the scoreboard, habits as the game14:15 – Shifting from “I want to…” to “I am…” in your leadership identity16:00 – A simple habit audit: one helpful habit, one harmful habit, and mapping the loop19:20 – Keeping the same cue and reward but changing the response20:00 – Why your future business, health, and relationships live in today's habitsTyson shares real examples, from fighting his sweet tooth to using weekly “Relish Time” as a built‑in reward, to show how successful owners design better habit loops instead of relying on raw willpower. He closes by challenging you to map your own cues, cravings, responses, and rewards and reminding you that your future firm isn't hiding in some big opportunity next year, it's in the small loops you're repeating today.

Send us Fan MailBecoming a mom can take your lifelong habits, chew them up, and spit them out. So how do you build new ones when there's no such thing as a typical day in parenthood?In this Summer Rewind — our season one finale — Dr. Carrie Pagliano sits down with James Clear, author of the #1 New York Times bestseller Atomic Habits. Carrie picked up the book thinking it was about business... and realized it was secretly written for every mom trying to find herself again after kids.They get into systems over willpower, the four laws of behavior change, identity-based habits (casting a vote for the person you want to be), the two-minute rule, and how to set up your space to outsmart yourself. If you've ever set a goal to get back to movement in postpartum or perimenopause, this one was built for you.Lane note: returning to activity looks different for everybody — loop in your maternity care team and pelvic floor PT as you go.Time Stamps1:00 introduction1:35 setting habits for parents7:20 life as a series of seasons 10:00 comparison on social media15:22 navigating your identity as a parent 22:20 taking the first step to building the habit27:25 scaling to build momentum37:00 mental toughness as flexibility versus rigidity40:15 James' experience as a parentCONNECT WITH CARRIEIG: https://www.instagram.com/carriepagliano/Website: https://carriepagliano.comCONNECT WITH JAMESIG: https://www.instagram.com/jamesclear/Website: jamesclear.com Atomic Habits: atomichabits.comNewsletter: https://jamesclear.com/3-2-1The Active Mom Podcast is A Real Moms' Guide to pregnancy, postpartum, perimenopause & beyond for active moms & the professionals who help them in their journey.  This show has been a long time in the making!   You can expect conversation with moms and professionals from all aspects of the industry.   If you're like me, you don't have a lot of free time (heck, you're probably listening at 1.5x speed), so theses interviews will be quick hits to get your the pertinent information FAST!  If you love what you hear, share the podcast with a friend and leave us a 5 ⭐⭐⭐⭐⭐ rating and review. It helps us become more visible in the search algorithm! (Helps us get seen by more moms that need to hear these stories!!!!)

Struggling to build good habits or break bad ones? In this episode, I share my biggest takeaways from Atomic Habits by James Clear and explain why lasting change has less to do with motivation and more to do with repetition. You'll learn how small daily actions compound into remarkable results, why your brain naturally resists new behaviors, how habits shape your identity, and a simple way to better understand the cravings that often drive unhealthy choices. If you're looking for practical insights to help you improve your health, productivity, finances, relationships, or any area of your life, this episode offers a powerful reminder that meaningful change starts with small, consistent steps.   Here's an affiliate link for the book https://amzn.to/4g3Bz2l    Thoughts? Comments? Do so on the blog  here. Rate, like, leave a review on Apple podcasts or wherever you're able to do so. If you've enjoyed this episode, please support this podcast by doing any, all your shopping through my affiliate link: AMAZON: https://amzn.to/4s5BwX9 or DONATE/TIP here  SUBSCRIBE Everywhere HERE 

Get ready to read Atomic Habits Chapter 2 by James Clear out loud with me! Follow along and improve your vocabulary and pronunciation with an excerpt from Atomic Habits! Personally, I love this book. It's such a great book all about building habits that last (and these tips are great for language learning too!) Check out Chapter 1 here: https://hadarshemesh.com/podcast/464/  Get a 30-day Audible free trial using my referral code and get Atomic Habits for FREE: https://adbl.co/2ESq3ro

This episode is a book club you didn't know you needed.Laura breaks down James Clear's Atomic Habits and applies it directly to weight loss... and honestly? It hits harder than the book itself.If you've ever felt like you're doing everything right and still not seeing results, or you fall off track and can't get back on, or you've tried every program and nothing sticks- this episode is going to explain exactly why. And more importantly, what to actually do about it.This is one of our most downloaded episodes ever. We're bringing it back for summer because it's that good. Hosted on Acast. See acast.com/privacy for more information.

In this week's Especially for Athletes podcast, Shad Martin and Dustin Smith tackle one of the greatest challenges facing youth sports today: patience. Too often athletes are labeled too early as stars or failures before their bodies, confidence, and abilities have fully developed. Through powerful insights about development, confidence, work ethic, and a moving story from Cameron Stewart about his son Tyson, Shad and Dustin remind parents, coaches, and athletes that development is not linear and that some of the greatest athletes are simply late bloomers. This episode is a must-listen for anyone tempted to judge potential too quickly.Key Takeaways1. Don't Label Athletes Too EarlyChildren develop physically, mentally, emotionally, and socially at different rates. Success—or struggle—at age 10 does not predict success at age 18.2. Puberty Changes EverythingMany athletes who appear average before puberty become exceptional later as their bodies and confidence develop.3. Focus on Growth, Not Playing TimeInstead of demanding opportunities, ask: "What do I need to do to improve?" Growth should always come before entitlement.4. Let Kids ExploreYoung athletes should be allowed to try different sports and activities until they discover where their talents and passions align.5. Love of the Game MattersIf a child still loves a sport, don't pull them away simply because they aren't currently the best player.6. Struggle Builds Valuable SkillsAthletes who must work for opportunities often develop resilience, work ethic, and perseverance that become major advantages later.7. There Are Lessons on the BenchAthletes learn just as much from fighting for playing time as they do from standing on the podium.00:32:17 - Introduction: Why Youth Sports Needs More Patience00:33:37 - The Danger of Labeling Kids Too Early00:36:27 - Why Puberty Changes Everything00:37:52 - Cameron Stewart's Story About His Son Tyson00:38:57 - How Parents Should Approach Playing Time Conversations00:41:42 - Why Late Bloomers Matter00:42:37 - When Should Kids Quit a Sport?00:45:02 - Family Rules About Commitment and Finishing Seasons00:46:02 - James Clear's "Explore vs. Exploit" Principle00:47:27 - Finding Your Lane Through Exploration00:48:17 - Final Advice for Parents and Coaches00:49:37 - Lessons Learned from Cameron Stewart's Example00:50:07 - Eyes Up, Do the Work⸻Especially for Athletes: Website: https://e4a.org Facebook: https://www.facebook.com/EspeciallyForAthletes/ X: https://x.com/E4Afamily Instagram: https://www.instagram.com/especiallyforathletes/ YouTube: https://www.youtube.com/channel/UCmbWc7diAvstLMfjBL-bMMQJoin the conversation using #E4APodcast⸻Credits: Hosted by Dustin SmithProduced by E4A and IMAGINATE STUDIO

As we reach the halfway point of the year, it's time to ask an important question:Are you actually becoming the person you intend to be?In this episode, Joe explores the powerful connection between identity and action. Inspired by James Clear's idea that "every action you take is a vote for the type of person you wish to become," Joe challenges listeners to look beyond goals and focus on the daily behaviors that create lasting transformation.We discuss:Why complaining may be reinforcing the very life you don't wantHow identity is built through repetition, not intentionThe difference between "fake it until you make it" and truly walking as ifWhy healthy people become healthy through healthy behaviorsHow writers become writers and runners become runnersThe power of small, daily actions to create your future selfYour future isn't built someday. It's built today, through the choices you make in this moment.Work with Joe

Send us Fan MailShow notes A physician built a solid, growing independent practice over six years, then got bored with the pace and chased three new ideas at once. None launched. The original practice still lost an estimated $180,000 in revenue degradation over twelve months, not from a bad decision, but from the boring work quietly going undone. This episode is the framework for staying in the room with it. The compounding cost of distraction.  The revenue cycle does not tolerate divided attention. When leadership focus drifts, performance does not collapse, it leaks. A $350K-a-month practice that drifts for six months can lose $84,000 in net collections that never gets recovered. The shiny idea did not cost the money. The distraction did. The patience advantage.  A boring denial-rate fix that recovers $8,000 to $12,000 a month compounds every month forward. A new service line that might add $5,000 a month creates complexity with no compounding. Patient money picks the boring fix every time. The boredom threshold.  James Clear calls boredom the greatest threat to success. When the practice is working, the work stops feeling like progress and starts feeling like maintenance. The reframe: the boring work is not maintenance, it is compounding. The Five Shiny Objects That Cost Practices the Most The Shiny Object   Adding a second location before ops are solid Switching EMR mid-growth Launching a new service line Hiring aggressively before systems exist Chasing a new payer vertical What It Feels Like Growth and scale Modernizing and streamlining Diversification and new revenue Team building and capacity Revenue diversification What It Actually Costs 2x overhead, fragmented leadership, billing gaps at both sites 6 to 12 months of workflow disruption, revenue dip during transition Core service attention drops, existing margin erodes Payroll grows faster than revenue, management overwhelm follows Credentialing lag, cash flow gap, billing team stretched thin Three actions this week Name the hard problem you have been avoiding, and write it down. Calculate what one boring fix is worth over twelve months (a 3% net collection lift on $300K a month is $108,000 a year). Schedule the boring meeting that keeps getting skipped: weekly, named owner, standing agenda. Resources 30-Day Revenue Recovery Plan (primary): eligibility.natrevmd.com/nrc/-30day-revenue-recovery-plan Book a call with Heather: calendly.com/heather-natrevmd Payment Posting Audit Checklist (supporting): eligibility.natrevmd.com/payment-posting-checklist Referenced: Atomic Habits by James Clear.

Want to know exactly how much you need to sell to hit your profit goal? In this episode, we use a simple formula and your Profit & Loss statement to reverse engineer your sales target and build a more profitable business.

I almost didn't go to the KIT Craft + Commerce conference. Before the trip, I was overwhelmed, anxious, questioning everything, and honestly wondering if I should stay home and work instead. But what happened after I got in the room reminded me of something I deeply believe: Visibility is bigger than social media. In this episode of Social Media Decoded, I'm sharing the real lessons I learned at the KIT Conference in Boise—from meeting creators in real life, hearing powerful talks from leaders like James Clear and Jay Papasan, giving James Clear my book (!), and realizing that the biggest opportunities often happen outside of social media and inside real conversations. Because here's the truth: At a certain level, opportunities don't come from algorithms. They come from relationships. In this episode, we're talking about: Why I almost skipped the conference Anxiety, overwhelm, and showing up anyway What happened when I gave James Clear my book My biggest takeaway from Jay Papasan's talk Why relationships matter more than follower count The power of getting in the right rooms Why proximity is one of the most underrated visibility strategies How real conversations lead to partnerships, referrals, and opportunities Key takeaway from this episode: “The biggest shift wasn't what I learned on stage. It was what happened in the conversations.” If you've been feeling stuck in business, overwhelmed with content creation, or wondering why visibility isn't translating into opportunities—this episode is for you. Because sometimes your next level isn't another strategy. Sometimes it's the room. Connect with Michelle: DM the word ROOM on Instagram @MichelleLThames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the problem isn't your business? What if the problem is that you're trying to force yourself into a life you no longer want? In this episode, we have an honest conversation about something most business owners never talk about: what happens when you hate being a business owner. Some people are struggling because they simply haven't figured out their numbers yet. They love being a business owner but need to understand their Profit & Loss, pricing, debt, cash flow, and profitability. Others hate every aspect of business ownership. They hate sales. They hate marketing. They hate managing people. They hate the pressure and responsibility. Those are two completely different situations. The question is: Which bucket are you in? Today we're talking about how to know the difference and what to do next.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4047: James Clear explores Kurt Lewin's powerful equation, behavior is a function of the person and their environment, and reveals how small changes in mindset and surroundings can dramatically improve your habits. Drawing on research from psychology and behavioral design, he shows how shaping your environment can make healthier, happier, and more productive choices feel almost automatic. Read along with the original article(s) here: https://www.nirandfar.com/2014/09/this-simple-equation-reveals-how-habits-shape-your-health-happiness-and-wealth.html Quotes to ponder: Behavior is a function of the Person in their Environment.” “In many cases, your environment will drive your behavior even more than your personality.” “Improve yourself and adjust your environment to make good habits easier and bad habits harder.” Episode references: Nudge by Richard H. Thaler and Cass R. Sunstein: https://www.amazon.com/Nudge-Improving-Decisions-Health-Happiness/dp/014311526X Freedom: https://freedom.to/ Mindset by Carol Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 Learn more about your ad choices. Visit megaphone.fm/adchoices

Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.Timestamps:00:00 Introduction02:29 Codifying your system in a weekend05:07 From intuition to framework: creating IP08:00 The evolution of training materials11:20 Essential elements of effective IP18:30 The economics of B2B and corporate clients21:00 How to get your first pilot clients26:00 Overcoming B2B objections29:00 Translating B2C IP to B2B corporate world31:00 Identifying high-leverage industries and roles34:00 Lowering the bar on perfection for B2B37:00 Lead magnets for decision-makers vs. users41:40 Advanced lead magnet strategies45:20 The power of public workshops49:40 Scaling beyond yourself: travel and certification52:45 Michael Hyatt's Business Accelerator growth56:00 The annuity effect of corporate trainingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Mo:LinkedIn: https://www.linkedin.com/in/mobunnellBunnell Idea Group: https://bunnellideagroup.comYouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kwGive to Grow: https://bunnellideagroup.com/givetogrowFeatured in this episode:Kit: https://www.kit.comThe Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193Highlights:01:04 – How Mo started codifying his IP04:08 – The power of IP to scale a business11:22 – Four components of world-class IP18:49 – The "this changes everything" B2B opportunity37:04 – Lead magnets for buyers versus users43:09 – James Clear's strategic review request56:00 – The annuity model of B2B corporate training

Continuing education on your mind? What about areas in your practice you want to grow, or strengths and skillsets you want your team to have? Tiff and Kristy discuss the power of continuing education, including why it changes lives (and offices), where to fit it in your schedule, how to add makeup days of production, and a ton more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Tiff (00:00) Hello, Dental A Team listeners. We are so excited to have you here today. I know there's an intro you guys listen to that says we're excited for you, and what you're listening to today is the consultants, and we're taking over. ⁓ and and we really are excited to be here today. I have the one and only Kristy Treasure with me this morning. And ⁓ Kristy, I had a client this morning.   that they have a client that is a client of yours. And they were like, Who is it? It was, it's, it's treasure, right? Is that her last name? And I was like, that's truly her last name. She truly is a treasure. And they were looking at it. ⁓ your client had recommended you to them. ⁓ and they they were like, is Treasure really her last name? So I felt like I needed to say it tonight. How are you? I know it was it was cute. Yeah. Yeah.   The Dental A Team (00:37) No.   ⁓ that's so cool. Good. Yeah.   Tiff (00:48) It's the middle of the week for us. This is a wild podcasting day for us. but here we are. Kristy, thank you for being here. And you've got a full week of calls this week too. It's first week of the month for us recording this and how's ⁓ how's everything going over there? How are you how are you doing? How are your clients looking? What have you what trends are you seeing on your end?   The Dental A Team (01:09) Yeah.   It's crazy because I'm seeing a lot of clients have things fall out of their schedule in May, yet we had great numbers. I'm like, is May gonna be the new September or like what's happening here? But I I don't know if it's weather related, graduations. I don't know. It's it's weird.   Tiff (01:24) Yeah.   Yeah. Yeah.   I totally agree with you though. ⁓ here like rounding out end of May, like looking at Maine numbers. I've seen the same thing. I've seen a lot of practices that had some stellar production and some stellar collections. And I even have a few practices yesterday that were shocked when they looked at their numbers because they felt like they were so much worse because the schedule kept falling apart. ⁓ yeah, and I said the same thing. I know my o my Ohio office, I said it's cause it's finally not like   The Dental A Team (01:51) Yeah.   Tiff (01:57) like fifty degrees and ninety mile an hour winds, people are trying to get outside. So we're definitely hitting that season. And I think people are maybe prioritizing their personal lives a little bit more than maybe we're used to ⁓ in dentistry and we might be seeing that. I don't know. But I agree. I'm seeing that for sure.   The Dental A Team (02:17) Yeah, and it seems like it's coast to coast. So and the weird thing is is I d even if I say graduations and stuff, that's not new for May, but we'll see. We'll see. Yeah.   Tiff (02:26) I know, I know.   Yeah, yeah, I do agree. I do agree. Well, I'm excited for the summer. I know here in Arizona it's getting warmer, but we've had a pretty tame summer so far and the rest of the country's catching up to us. So I thought today would be a good day to get us some podcasts under our belt and we chatted before this and decided we're gonna chat about CE, you guys, ⁓ continue continuing education and   Honestly, Kristy, continuing education is something I think you really, really love personally, professionally, and for your practices. It's something I see you prioritize a ton. And so actually, this is a perfect podcast subject for us. And I thought let's chat through some of the CE opportunities, but also, Kristy, I know you and I both work with a lot of practices and a lot of dentists who do a ton of CE.   And making sure we add that into their budget is something I think both of us prioritize. So I thought we could chat about that some as well. So first and foremost, Kristy, personally for you, I would love to hear like what does your CE and your life look like and how how have you successfully prioritized it? Cause I think others can see that in themselves as well. And you truly do. I watch you. You're you're constantly learning, you're constantly absorbing something. ⁓ and how do you how do you fit that into your life?   The Dental A Team (03:52) Yeah. Well, I I am much like you in that we like to prioritize things and be efficient at it. And having gone through James Clear book for atomic habits, I think it's actually up there on my shelf, but we talk about this all the time and I like to combine, hey, every morning I have to get ready and so why not listen to a podcast or an audio book ⁓ while I'm getting ready? And so   Tiff (04:00) No.   The Dental A Team (04:20) A lot of times I will do that for sure. But then also, you know, you, me, all of the coaches, we look at lag measures within a practice and lead measures. And in the next few months, I we're talking about summer, but September is going to be here around the corner too. And we start looking forward to the new year. And as part of our process for looking into the new year, part of that planning can be planning for continuing to education.   Tiff (04:38) It is.   Okay.   The Dental A Team (04:50) What are areas within our practice that we want to grow or grow for ourselves and or for practice needs and literally starting to map that out and what it looks like for next year.   Tiff (05:05) Yeah, I completely agree. I completely agree. And I do think this is the time of the year to think about that because also if we haven't budgeted for it yet for this year, now we need to start looking at what would that budget look like for next year. And I know, Kristy, to your point, there are so many doctors that I've worked with that get to June and they're like, Tiff, there's this thing I want to do in October, but it's full, so I'm on a wait list. And I'm like, Well, when did the list start? Can we do that in twenty twenty seven or whatever the next year is?   Can we do it in that year to also budget for that and be like top of top priority on that list instead of on that wait list? So I totally agree. This is the time of year to start that. Yeah.   The Dental A Team (05:44) For sure. I was gonna say too   Tiff with CE, listening to you talk. I think about it almost like we break marketing into internal and external. I think with CE, we can almost break it that way too. There can be some very low cost, no cost, just like the podcast or webinars, or take time out of the practice, even to work on some of your internal systems. And that is continuing education for your team too.   Tiff (05:55) Yeah.   For sure.   The Dental A Team (06:14) So you could break it into two different buckets. And I know today we were talking about budgeting for the external CE, if you will, but I think teams need to think about that too. And there are the priority of mandatory CE, your HIPAA, your OSHA, making sure we're planning those and blocking them in our schedule too.   Tiff (06:31) Mm-hmm.   Yeah, that's a really good point. And to your point, the like webinars and the ⁓ team and staff trainings and all of those like OSHA HIPAA ⁓ team training just in handoffs in general, what you guys do with Dental A Team when we come into your office, all of those pieces are continuing education. I totally agree. And sometimes you do have to shut down the office. I know Kiera and I talk about this a lot actually in our COVID shutdown is when Dental A Team like we we were we   busted at the seams. We had so much ⁓ work to do. It was wild, but it was because it was that forced shutdown. There wasn't an option, right? And so rather than having the force shutdown and the practices that we knew really not doing anything, they decided, hey, Kiera, Tiff, we need you to train our teams virtually while they're while they're sitting here so that we can continue paying them and they can continue to grow. So when we come back, our systems are solid. So we were building out operations manuals. We were doing   ⁓ we were doing CEs, we were doing how-to's, we were doing everything you can think of, training practices and ⁓ teams in that capacity to your point where it's like, yeah, we just shut down and we're just doing an overhaul of these pieces to get it to where we can run again as soon as we get back. And that is a a massive point because it is continuing education and the budgeting portion of that.   still is okay, great, we're gonna shut down for three days. What does that look like? How do we add that three days worth of production into the rest of the month to make up that shutdown?   The Dental A Team (08:09) Absolutely. And sometimes it may be cost effective or more cost effective to bring people into the practice versus going outward. But looking at what you have in budget and what it would cost to do it beforehand. Yeah. Huge.   Tiff (08:18) Absolutely.   Yeah.   Yeah. Yeah. I totally agree. I remember one of the first offices that I went in practice to a long time ago, right? We've been doing this for so long now. But one of the first practices I went to, they were like, Whoa, wait, you want me to shut down my afternoon? And I was like, Yes, I do. And they were like, We can't, we can't lose that production. I was I promise you, you're gonna make it up tenfold after the fact because you're all gonna be rowing in the same direction. So no matter what we do during this meeting,   It's gonna be incredible. Your your meeting's gonna be incredible. You're gonna learn great things. The consultants know some amazing things, but you're all rowing in the same direction. And so the production that's gonna come after the meeting in the months, weeks, all of that time frame is tenfold gonna be more than what you might lose, quote unquote, in those couple of hours that you shut down for that training in the afternoon. So I think that's a great that's a great point, Kristy, is bringing people in and you don't have the hotel, you don't have the flights, you don't have all those costs as well.   The Dental A Team (09:19) Yeah. The other thing to that too, Tiff, is if you're going externally, make sure you come up with a plan. How are we gonna come back and implement this? So many times we invest in that CE and we go and then we come back. Maybe we learned about sleep or we learned about, you know, a new service, but then we come back and we never really launch it because we didn't develop a plan for how we were gonna come back and integrate it. We just jumped back into the same old routine.   Tiff (09:28) Yeah.   Yes, which is easy. They talk about like your teeth have that muscle memory. So if you don't wear your retainers, your teeth are gonna go right back to where they're suppos where they're supposed to be, right? Where they grew to. And so your brain is the same. Your brain has that muscle memory and honestly your capacity is the same. So you do you or even having having us in or having another trainer in office, you're like, Yeah, let's do it, let's do it. But to your point, if there's not an actionable, okay, do this, which we leave with, right? We say, Okay, you're gonna do these things, you're gonna do it.   this many times or to this percentage and by this state and so there's an action plan left but if you don't leave with that come back with it or that trainer leaves and you have that your muscle memory and your capacity is gonna flip back to what's easiest and what's easiest is to do what you were doing even if it was hard and not getting the result you wanted it's what you know. So even though it's hard having teeth that are misaligned, your teeth know that space they're gonna go back to it. So you're gonna do the same thing and so will your team.   The Dental A Team (10:45) Yeah. You know, something else that was coming to my mind is so many doctors hear these new things and they it's like we talk about the shiny object, right? Have you ever with some of your doctors or teams, like before they jump in and invest in that, actually pull your patients and see is this a service that they're looking for or would be interested in?   Tiff (10:55) Yeah.   The Dental A Team (11:08) 'Cause sometimes they invest a lot, right? And then they come back and they're really disappointed because it was like, Man, I didn't have the market for that or how do I have to market it to really make it work, you know?   Tiff (11:11) Yeah.   Mm.   Yes, that's huge. And I think that is something originally this topic was given to us as trends in dentistry. And it's like, gosh, trends in dentistry could be so vast, right? And it's like, to your point, it ch it truly just depends on the doctor and the patient base, the demographic that you're in. I've worked with plenty of practices that are in a demographic that doesn't support sleep, but they want to do sleep, right? But they're in ⁓ like a a Medicaid.   you know, area. They they take Medicaid and they do the and yes, I want to offer that service, but to your point, is that something that your patient base is looking for in that area? Yes, I want to give it to them, but the cost might not be worth the value back, the ROI that you're gonna get in return for the CE that you just took.   The Dental A Team (12:10) Yeah, one hundred percent. Or you're gonna have to spend a ton more in marketing to draw from a greater area, right? And so now your investment just got even greater.   Tiff (12:14) Yeah.   Yeah.   Yeah. Yeah. And that's the difference I think, Kristy too. I I have a dentist, he loves CE, like loves. I have a bucket, he pours into his CE bucket every single month because he spends a n ton of money on CE every year. And I'm we're like, cool, fine with it. We budgeted for it. But to that point, there's CE that he does that he does because he's interested in it and wants the knowledge. He just likes to learn.   And there's CE that he does that he knows he's gonna actually implement and get a great ROI on in the office. And so he knows those two like demographics, right? He knows those two differences in the CE and he plays to whichever side or team, however you wanna say it, he's playing to to get that to get that done.   The Dental A Team (13:07) Yeah. Going into it eyes wide open, right? That's that's the best. So then the expectation meets your outcome. But yeah.   Tiff (13:10) Yeah.   Yes. Yes.   Yeah. Yeah. Yeah. Cause there's so many things. There's a million things I want to learn that I'm interested in. But it's like, okay, well, the ROI has to be there for the time, for the finances, for the input, the output, all of those pieces have to make sense. So yeah, I love that. I do have practices too when we're talking, you know, quote unquote trends that do have like I I talked to a practice yesterday that has a a trainer that comes in for Sarah.   The Dental A Team (13:30) Yeah.   Tiff (13:43) crowns, right? So we know all of those. We've got the Sarat Crowns, we've got a bunch of trainers that do come in. We've got practices that come, we come in two practices, but then practices that come to us two times a year. So there's those as well. And there's all the sleep apnea, the implants supported. And I'm a huge advocate before I'll go on this tangent before we move forward. I'm a huge advocate for like going back and learning something you've already learned.   So a lot of doctors that I work with are like, yeah, I took that, I took that implant pathways course, you know, 10 years ago. I'm like, awesome. Do you think anything's changed in the last 10 years that maybe hasn't popped up on a forum for you? Right. Like there's so many things that I think if you if you're not going back and getting that exposure again and retaking classes or getting recertified or what have you, I think there's a lot to be lost in there with how quickly dentistry moves and progresses, especially with technology.   I think it's really easy to fall behind in those spaces.   The Dental A Team (14:45) I agree with you a hundred percent, Tiff. Yeah.   Tiff (14:48) Yeah. Yeah. So budgeting for it is easy, right? Well, from our perspective at least. Like from my perspective, it's easy. ⁓ when I think when you're in it, I do this personally. I think when I'm in it, I'm like, yeah, I want all of those things. And then I'm just gonna figure out how to afford them. But what we do is we take a step back and say, Okay, cool. What do you want to do? And and like you said, do the research on what is your patient base, what are they using? And I like to look at what are you referring out the most that you want to keep in house that you would   that you would want to do. If you don't love root canals, don't do root canals. Refer those out. But if you're like I could place implants and I could enjoy that, great. Then maybe we look at an implant course depending on how many you're sending out. So do that due diligence and then start vetting courses. Like what courses have the best reviews? Where how far are they? I make my doctors look at the course cost, which is always easy. We think of that. But then on top of that, what is your travel?   The Dental A Team (15:21) Right.   Tiff (15:48) Right. And I think maybe Kristy that comes from us traveling. It's very easy for us to think that far ahead to be like, okay, well, what about a rental car, a flight, and a flight home and a hotel and food? Like we're doing this every other week. So I think it's easy. But I have them like lump all of that together and then literally build a budget so that they're saving a certain amount of that goes into their not their   Bam per se, right? Because that's how do we keep the practice open. But it's their BAM of well, if we want to make this happen, that's the in access bam that we're saving.   The Dental A Team (16:22) Yeah, I agree with you. And then that way too, we chunk it down, right? If the course is next September, we have this many months to add that to our bucket, so to speak, to pay for it, right? And same thing if they're looking to take team with them, it makes it a a lot more affordable than fo forking it all out at once. And then we also know what we have to hit every month, like you said, to the BAM. We make it a goal with the team and we achieve it together.   Tiff (16:26) Yeah.   Yep.   Yes.   Yeah. Yeah.   Yes, and we move the money. Don't leave it in the account that can be spent. We move the money. Yeah. Yeah. Yeah. Yeah. I have an office that I had a ⁓ an office manager call me just frantic. And she's like, my gosh, there's this thing coming up. It's this massive thing that doctor decided she wants to send everybody to. And it's in three months. And she's like, I don't know how we're gonna afford it. That's not like great question. So we had to work backwards, you know, and it   The Dental A Team (16:58) Absolutely agree with you a hundred percent.   Tiff (17:23) It was a stretch and it was hard, but I was like, cool, now we know this is something that you guys are interested in and it's gonna happen again next year. So if we're gonna go again next year, now we know the costs and we can pay for this this year, figure out how to pay off that credit card, and then start saving for the next one. And we worked it for the office manager. It was very easy because we had worked something similar for a bonus that they   we're working towards and so she could like relate it. She's like, this is exactly what we did for that the cruise we want to take or whatever it was, the Hawaiian vacation, whatever wherever they were sending them to, I can't remember, that she could relate it and say, ⁓ I can do that. And I'm like, gosh, we make it so difficult, right, to budget these things out. But we do it in our personal lives when we're like, I want to go to Europe. I want to go on a trip. I want to go to California, wherever. We're doing the same thing, but we forget to do that in business.   The Dental A Team (18:15) Yeah.   I love that you talked about the bonus because literally I was gonna say these CE things can be a very rewarding thing to take the team to and use it in that capacity. And to be honest with you, Tiff, I there's been so many times where I've seen doctors go, Well, I'll take my key players. And then they come back and they regret that they didn't bring the whole team because hearing having the whole team go to some of these things.   Tiff (18:33) Yeah.   The Dental A Team (18:41) ⁓ number one, the bonding experience for team can be huge. And number two, we all hear things differently. So we're gonna bring back a different piece of the pie and literally to hit the ground running and really implement some of these things coming back can be hugely beneficial to bring the whole team if you can budget and afford it, right? So with that being said, to add that to the budget and plan for it can be rewarding in more than one way.   Tiff (18:48) Yep.   Yeah.   Absolutely. And I think it shows the investment in the team, Kristy, because as you're talking, I'm thinking of all the excuses I'm gonna hear from doctors, right? Like, well, my team turnover. I don't know if that like what if they leave? And it's like, what if they do leave? But showing if you have the availability and if it's a desire of yours. I'm not saying change your perspective and change your thoughts and ideals. Like I it's neither here nor there to me, but my perspective can be on this.   If I show the investment to this team and I truly believe in them and I want them here, I'm investing in them and I'm having fun with them. I'm integrating them as my team and I'm not sitting here saying I'm the only one who can do this. So I'm gonna go and bring it all to you guys, but you guys can come with me. I think Kristy that helps that bond and it helps that tie to the doctor and the practice and increases the culture value. So you're actually potentially with the right people.   less likely to lose people than more likely to lose people if that makes sense.   The Dental A Team (20:09) Yeah,   one hundred percent. And and I've heard that in my a lifetime in dentistry too. But I will tell you that, you know, it it's CE has been one of the things that's really helped form me. And I'm very grateful for the people that invested in me. And you know, to that point too, Tiff, sometimes we have to look like I did come back and maybe they only stayed a year or two. However, they might have brought more to the bottom line too that wouldn't have been there.   Tiff (20:23) For sure.   The Dental A Team (20:38) So don't always see it as a loss either. And you never know what's going to come back around. You know, even if those people leave, they may be referring patients to you just because you have that knowledge and know the skill set.   Tiff (20:39) Yeah.   Yeah. And building, I think to your point, building ⁓ systems and protocols and settings things into stone thereafter the CE, right? Like there's so much groundwork that's being laid, whether they leave or not. They're doing so much for the future people who are coming in and potentially even referring other employees to your practice, not just patients as well.   The Dental A Team (21:01) Yeah.   Yeah. I'd say, you know, last year, at the end of last year, I had one of my clients that was looking to go to an Invisalign course and she literally was worried about bringing the whole team and stuff. But afterward, she was ready to book another one. And literally at that meeting, you know, we talked about it. Set your goals. And they literally ⁓ set their Invisalign goals and got to Pearl level like within less than a year.   Tiff (21:29) Yeah.   wow.   The Dental A Team (21:42) And so it really did number one, bomb them and the team got rallied and excited and it affected, you know, how they were treating patients and team. So they all benefited.   Tiff (21:54) Yeah. That's awesome.   That's amazing. I love that. I love that. So I think this one kind of I this was more of a conversation and I loved it. And I knew it would be because it was a it's a controversial subject and there's so many different angles to take on it. So thank you for having that with me. I would say C E is important. It's summertime, so it's time to   Make sure you've got your CE this year. If you need it for your license, by the way, start looking if you don't have that yet. And secondary to that, Kristy, I totally agree. It's time to start thinking about next year. So 2026 right now, so whatever year you're listening to this, it doesn't matter. ⁓ next year is still next year. So right now, start thinking about 2027 and budget it. I think Kristy, you're 100% right. Inventory your practice. What are what are things you're referring out that you could keep in that you would want to keep in? I talked to a dentist yesterday that does not want to do root canals.   Don't do them if you don't want to do them. Like you only do the things you want to. So then look for the courses, price it out, price out the whole thing. If you're leaving, price it out. If you're bringing someone in, price it out. Like whatever that is, what is the production you're gonna lose both ways? If you're leaving the office or if somebody's coming in, what's the production loss? ⁓ price it out and then prep for it. So start budgeting that every single month and moving that money. I have a lot of doctors who will prepay for CE at the end of the year.   to get rid of some of that cash so that they're not paying taxes on that chunk of cash. And that's a really easy way to do it. I know we do try to do end of year spending. What better time of year to start prepping for that than mid year? Yeah.   The Dental A Team (23:29) Absolutely.   Couldn't agree with you more, Tiff.   Tiff (23:32) Awesome. Okay, well guys, that's a wrap on our CE chat for today. I hope that you find something really, really fun. Leave us a review below. Let us know what you decided to do and if there are any courses that you guys suggest for other practices. We are all about sharing best practices and sharing just a wealth of knowledge from wherever we can gather it. So leave that in the comments as well or reach out to us. Hello@TheDentalATeam.com.   And we will be more than happy to take your suggestions and also help you budget if you need help budgeting. So that's a wrap. Kristy, thank you so much. I know this was a slam dunk of a scheduling opportunity here. So I appreciate you being here today with me, and I appreciate you always making podcasting so easy. Yeah, awesome guys. And I hope you go have a wonderful summer, and we'll catch you next time.   The Dental A Team (24:14) Thank you.  

Most business owners are busy. The question is: are they actually successful? In this episode, we talk about one of the biggest traps small business owners fall into—confusing activity with progress. Just because you're working long hours, running from job to job, and staying busy every day doesn't mean your business is growing or becoming more profitable. We discuss the difference between working IN your business versus working ON your business, why so many owners avoid looking at their numbers, and how failing to carve out time for planning keeps them stuck in the same cycle year after year. You'll learn why protecting time to review your business, improve systems, develop your team, and understand your Profit & Loss report may be the most important work you do all week. If you're tired of spinning your wheels and ready to build a more profitable business, this episode is for you. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

The Learning Leader Show with Ryan Hawk Read my NEW BOOK -- The Price of Becoming -  www.LearningLeader.com/Becoming Eric Ries is the author of The Lean Startup, one of the most influential business books of the past 25 years, and the founder of the Long-Term Stock Exchange, the first new U.S. exchange to both list and trade multiple stocks since NASDAQ launched 50 years ago. His new book is Incorruptible. Key Learnings The more successful a company becomes, the more valuable it is as a target. Companies are worth stealing and taking over. Most founders are naive about this and don't understand what's coming for them. They've been following the so-called best practices about how companies should be built, structured, and governed. Most of those best practices are value-destroying. Sol Price was a lawyer before he became an entrepreneur. He believed a lawyer had a fiduciary duty to put the client's interests before his own. So when he became a retailer, he asked: "Who's my client?" The customer. He treated the customer as the person he would rather die than betray. When competitors sold a product for less, he'd put up signs in his own store: "Don't buy this from me. You can get it cheaper somewhere else." He capped his margins at 14 percent. He paid above-market wages. It is so much easier to destroy than to create. One day, Sol came into work and couldn't get into his office because the locks had been changed. Investors had pushed him out and forced Fedmart to practice retail best practices. Within seven years, they bankrupted the company. We've built an economy that rewards people for cost-cutting without holding them accountable for the consequences to trustworthiness, brand, or culture. The origin story of Costco: Sol took two weeks off, then leased the office upstairs from Fedmart and started Price Club. One of the young guys who left with him, Jim Sinegal, had worked his way up from stock boy. Jim eventually started his own company using the Sol ethos. A few years later, their companies merged to form what we now call Costco. Wall Street routinely calls Costco the exception to every rule. Wall Street analysts say things like: "At Costco, they take money that rightfully belongs to shareholders and instead invest it in the customer experience." As if that's a criticism. Costco endures because it's protected by a governance fortress. A series of worst practices that resist outside pressure structurally. The $1.50 hot dog has been the same price since 1986. A McDonald's Big Mac was $1.60 in 1986. Today that same Big Mac in California is over $7. Costco sells more hot dogs than every Major League Baseball stadium in America combined. If they raised the combo to $7, it would be a billion dollars of extra net income. They could do it. They choose not to. "If you raise the price of the effing hot dog, I will kill you. So figure it out." Jim Sinegal said it to his COO in 2008 when costs were rising. Figure it out. Costco vertically integrated the hot dog supply chain. They own hot dog production plants in multiple cities. They worked deals with soda vendors. They did all that extra work for the privilege of not making more money on the hot dog. Harder is easier. "When you take the hard road, when you make a principled commitment, you get these almost unbelievable values. Because you're generating the most underrated and most valuable asset in all of business: trustworthiness." "Easy choices, hard life. Hard choices, easy life." Jerzy Gregorek, Olympic weightlifter. "Everybody wanna be a bodybuilder. Nobody wanna lift these heavy ass weights." Ronnie Coleman, eight-time Mr. Olympia. Everyone wants the outcome. Nobody wants to do the actual thing. Culture and mission can be cultivated, not commanded. Most leaders get this wrong. They say "I'm in charge of my team." But can you command your team to have integrity? Can you command it to have a particular culture? You have to make consistent, responsible choices, just like cultivating health in your body. Get reps. Eric gave practice talks at a Hobee's restaurant at 7 AM to six people just to get the reps. Caring and trying to do a good job is so unbelievably rare. That alone is a competitive advantage. Feedback tells you something about the person giving it, not about yourself. If someone reads Eric's manuscript and says, "This book sucks," he hasn't learned anything about the book. He's learned this person doesn't like this kind of book. When he stopped arguing with negative customer reviews and started studying who they came from, he noticed patterns. People 16 and younger loved the product. People 16 and older hated it. He learned who his product was for. Separate qualitative from quantitative feedback. Qualitative is for hypothesis generation. Quantitative is for hypothesis validation. When test readers told him a chapter wasn't working, that was qualitative. When the platform data showed nobody was getting past that chapter, that was quantitative. You need both to know what to fix. It is always too early until it's too late. Eric tells the story of a multibillion-dollar founder he warned before his IPO. The founder talked to his bankers, lawyers, and CFO. They told him Eric was a downer. The founder went public anyway with conventional governance. Five months later, his stock dropped 90 percent, and he was ousted. The best time to plant a tree is 40 years ago. The second-best time is today. Eric's checklist for building an incorruptible company: Encode your mission into the corporate charter. Most founders have never read their charter. If your mission statement says one thing but your legal charter says another, you're lying. The easiest fix: file a public benefit corp filing (PBC). Two pages. 44 states. Your lawyer can do it tomorrow. Identify your fiduciary commitments. Who would you rather die than betray? Is it your customers? Your employees? Product quality? You decide. If your answer is nobody, you're a sociopath. The whole book is for the people who actually want to accomplish something. Align your employees to that mission. Make sure everybody on the team is committed to the same fiduciary priority. Create a director's oath. Like the Hippocratic Oath for doctors, but for your board. They must pledge to commit to the company's mission. Board betrayal and investor pressure are leading causes of death of companies in the modern world. Make the directors accountable to somebody. Power without accountability is corrosive to the human spirit. Novo Nordisk is governed by a nonprofit foundation. Patagonia is governed by a perpetual purpose trust. John Lewis Partnership in the UK is governed by an employee ownership trust. IKEA, Vanguard, and REI all have these structures. The data shows these companies are dramatically more stable and higher performing than conventional structures. You are not stuck in traffic. You are traffic. People love to blame the system. But you're not just a passenger. You're part of what creates the system. Where you work. What you buy. What you give your attention to. Every one of those choices is fueling somebody's company, somebody's algorithm, somebody's bonus. The richest people in the world spend billions on PR because they know your individual choices matter. Use that power. Eric's champagne moment a year from now: a grassroots movement around Incorruptible. This book won't get wall-to-wall media coverage. It's antagonistic to people in power. So Eric hopes readers will hand it to their founders, their bosses, their friends. If consumers and employees start demanding, "I want to work in an incorruptible company," that's the toast. Reflection Questions What is your equivalent of Costco's hot dog? The one commitment you'd defend even when it's financially painful, even when the easy move would be to abandon it? Have you ever read your corporate charter, or the foundational document of your team or department? Does what's actually written match what you say you stand for? Where in your work or life would the harder short-term path build something more durable in the long run? Are you willing to lift the heavy weights? More Learning #258: Jesse Itzler: Creating Your Life Resume & Living Outside the Box #529: James Clear: Setting Up Your Future Self & Becoming an Optimist #565: Noah Kahan: The Art of Asking For What You Want Podcast Chapters 00:00 The Price of Becoming - Pre-Order Now!  01:03 Meet Eric Ries  02:55 Is It Possible to Build an Incorruptible Company?  04:04 Why Culture Alone Won't Save You  05:13 Sol Price, Fedmart, and the Locks That Got Changed  07:56 Why Wall Street Calls Costco the Exception  09:11 The $1.50 Hot Dog Story  13:59 Harder Is Easier: The Principle Behind It All  16:48 Why Governance Is Just Soul Craft  19:50 Building the First New Stock Exchange Since Nasdaq  22:33 Eric's Communication Style: Reps, Not Talent  30:52 The Opportunity Hiding in Broken Markets  31:59 How to Know Which Feedback to Listen To  35:39 Qualitative vs. Quantitative: Why You Need Both  37:23 The Whole Foods Cautionary Tale  40:25 The Founder's Checklist for Building Something Durable  43:44 Encode Your Mission Into the Corporate Charter  47:35 You Are Not Stuck in Traffic. You Are the Traffic.  52:37 The Champagne Question: A Grassroots Movement  55:27 James Clear, Author's Equity, and the Future of Publishing 56:43 EOPC

What if the biggest thing holding you back right now isn't your circumstances… but the version of you that you've been unconsciously choosing every single day? In this mashup episode, I brought together Garrain Jones, Marie Forleo, James Clear, Rob Dyrdek, Bert Kreischer, Gary John Bishop, and Robin Sharma to have one of the most honest conversations we've ever had about identity, habits, and the hidden forces shaping your life. I can tell you this right now, success is not random. It is built. And most people are building the wrong version of themselves without even realizing it. One of the biggest breakthroughs you're going to hear in this episode is the power of awareness. I say it all the time because it is true. The moment you become aware of your patterns, you take your power back. Awareness is not a finish line, it is something you practice daily, and even catching yourself once can change your life's trajectory in that moment. Gary John Bishop and I go deep on this idea of stepping back from your automatic responses and realizing you are not your thoughts, you are the one choosing what to do with them. James Clear brings a game changing perspective on habits that I know is going to hit you. Every action you take is casting a vote for the type of person you are becoming. That means your future is not decided in one big moment. It is decided in the small decisions you make every single day. Rob Dyrdek reinforces this idea through the relentless pursuit of becoming your best self, while Marie Forleo reminds you that clarity does not come from thinking, it comes from doing. You cannot wait your way into a better life. We also tackle something that is quietly destroying people's potential right now, and that is distraction and comparison. Robin Sharma shares how distraction is the death of creative production and how presence is one of the greatest gifts you can give to others and to your own life. And I open up about the battle between your higher self and your lower self, and how comparison, if left unchecked, will rob you of your happiness. The truth is, you cannot build a world class life if you are constantly looking at everyone else's. Here is what I want you to take from this episode. You do not need a new life. You need a new standard. You need a new identity. You need to start telling a different story about who you are and then back it up with actions every single day. This is not about perfection. It is about alignment. When your habits, your identity, and your standards finally line up, everything in your life begins to change. Key Takeaways: Why awareness is the first and most powerful step to changing your life How small daily habits compound into massive identity shifts over time James Clear's concept of casting votes for the person you want to become Why distraction and comparison are silently killing your potential How to separate from your old story and create a new identity The difference between your higher self and lower self and how to live in alignment Why clarity comes from action, not overthinking I want you to listen to this episode with one question in mind. Who am I becoming with the choices I am making today? Because the answer to that question is your future.