Podcasts about marketing podcast

Now on Spotify Video! Want your business to cut through the noise in today's crowded marketplace? It all starts with having the right marketing strategy for your offers. In this final episode of the Passion to Profit series, presented by Intuit, Hala Taha reveals the core strategies entrepreneurs need to effectively market their offers. From compelling messaging to storytelling that resonates, gain insider secrets from digital marketing experts like Russell Brunson, Tom Bilyeu, and Donald Miller on how to stand out and drive explosive sales. In this episode, Hala will discuss:  (00:00) Introduction (01:12) Marketing Tips for Attracting Ideal Buyers (05:42) The Power of Storytelling in Marketing (10:04) Building a High-Converting Marketing Funnel (16:39) Choosing the Right Platform for Your Business (22:23) Building Trust Through Authentic Engagement Intuit, the maker of TurboTax and QuickBooks, is expanding its world-class network of tax and bookkeeping experts. Whether you want a side hustle or a career pivot, Intuit offers the tools to help you grow as an entrepreneur. Their supportive team, mission-driven culture, and Intuit Academy—a free, self-paced training platform—mean you're set up to succeed, even if you're just getting started. Learn more or apply now at intuit.com/expert. Sponsored By: Intuit, The Maker of TurboTax and QuickBooks. Learn more or apply now at intuit.com/expert.  Resources Mentioned: YAP E292 with Julie Solomon: youngandprofiting.co/MakeMoneyInstagram  YAP E312 with Russell Brunson: youngandprofiting.co/Million-DollarFunnel  YAP E327 with Tom Bilyeu: youngandprofiting.co/Billion-DollarMindset  YAP E214 with Donald Miller: youngandprofiting.co/MakeFirstMillion YAP E318 with Rudy Mawer: youngandprofiting.co/ScalingMillion-DollarBrands  YAP E348 with Kipp Bodnar: youngandprofiting.co/InboundMarketing  YAP E339 with Adam Schafer: youngandprofiting.co/OrganicSales  YAP E155 with Kelly Roach: youngandprofiting.co/ConvictionMarketing  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Intuit. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast 

Thanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer's barely over, kids are back in school, and suddenly you're staring down September, wondering what the heck to post on social media? Yeah, that's where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They're covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it's not just fluff, this episode is packed with real ways to build trust, showcase your shop's personality, and create content that positions your brand as the go-to in your community.Whether it's using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Preparing for August's MarketingDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and preparedness kit giveaways.Community Sponsorships: Little League & Baby Safety (00:11:23): Promoting shop involvement in Little League sponsorships and baby safety events, including car seat checks.Read a New Book Month (00:13:20): Encouraging team reading and sharing book recommendations as part of shop culture.Weekly Themes: Child Passenger Safety & Compassionate Leadership (00:13:37): Highlighting Child Passenger Safety Week and Compassionate Leadership Week, and their relevance to shop training and culture.Other September Weeks: Fall Foliage, Security Officer, Truck Driver Appreciation (00:15:30): Ideas for pre-trip checks, security officer discounts, and truck driver/fleet customer appreciation.Fun September Days: Beards, Bacon, Labor Day, Pizza, Beer (00:18:09): Creative content ideas for World Beard Day, International Bacon Day,...

In this episode Lauren is joined by Laurie Shipley, Lulu's Email Marketing Manager, to explore the value of email marketing…beyond just newsletters! Laurie shares insights into growing and segmenting your email lists, using automated emails to increase revenue, and creating personal connections with your subscribers. Don't miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

Why do good intentions often fail to lead to lasting behavior? This episode breaks down the psychological barriers between planning and doing, offering key insights for marketers and leaders focused on habit formation and change. Keywords: intention-action gap, habit change psychology, behavioral economics habits, motivation to action, overcoming procrastination Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Vous vous êtes déjà demandé si vous deviez arrêter votre podcast ? ☹️Dans cet épisode, je vous donne des conseils podcast un peu différents avec cette question : quand arrêter son podcast ?Bien que mon objectif soit de vous aider à faire prospérer vos projets, il est parfois nécessaire de se poser les bonnes questions.

ThreatLocker to Unveil Game-Changing Zero Trust Innovations at Black Hat 2025 | Visit Them at Booth #1933 | A ThreatLocker Pre-Event Coverage of Black Hat USA 2025 Las Vegas | Brand Story with John LillistonJoin ITSP Magazine's Marco Ciappelli and Sean Martin as they preview ThreatLocker's exciting Black Hat 2025 presence with Detect Product Director John Lilliston. Discover upcoming major announcements, hands-on hacking demos, and how ThreatLocker's default deny approach is revolutionizing enterprise cybersecurity through comprehensive zero trust implementation.As Black Hat USA 2025 approaches, cybersecurity professionals are gearing up for one of the industry's most anticipated events. ITSP Magazine's Marco Ciappelli and Sean Martin recently sat down with John Lilliston, ThreatLocker's Detect Product Director, to preview what promises to be an exciting showcase of zero trust innovation at booth 1933.ThreatLocker has become synonymous with the "default deny" security approach, a philosophy that fundamentally changes how organizations protect their digital assets. Unlike traditional security models that allow by default and block known threats, ThreatLocker's approach denies everything by default and allows only approved applications, network communications, and storage operations. This comprehensive strategy operates across application, network, and storage levels, creating what Lilliston describes as a "hardened system that stops adversaries in their tracks."The company's rapid growth reflects the industry's embrace of zero trust principles, moving beyond buzzword status to practical, enterprise-ready solutions. Lilliston, who joined ThreatLocker in February after evaluating their products from the enterprise side, emphasizes how the platform's learning mode and ring fencing capabilities set it apart from competitors in the application control space.At Black Hat 2025, ThreatLocker will demonstrate their defense-in-depth strategy through their Detect product line. While their primary zero trust controls rarely fail, Detect provides crucial monitoring for applications that must run in enterprise environments but may have elevated risk profiles. The system can automatically orchestrate responses to threats, such as locking down browsers exhibiting irregular behavior that might indicate data exfiltration attempts.Visitors to booth 1933 can expect hands-on demonstrations and on-demand hacking scenarios that showcase real-world applications of ThreatLocker's technology. The company is preparing major announcements that CEO Danny Houlihan will reveal during the event, promising game-changing developments for both the organization and its client base.ThreatLocker's Black Hat agenda includes a welcome reception on Tuesday, August 5th, from 7-10 PM at the Mandalay Bay Complex, and Houlihan's presentation on "Simplifying Cybersecurity" on Thursday, August 7th, from 10:15-11:05 AM at Mandalay Bay J.The convergence of practical zero trust implementation, cutting-edge threat detection, and automated response capabilities positions ThreatLocker as a key player in the evolving cybersecurity landscape, making their Black Hat presence essential viewing for security professionals seeking comprehensive protection strategies.Keywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operationsLearn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content.Learn more.Guests:John LillistonCybersecurity Director | Threat Detection & Response | SOC Leadership | DFIR | EDR/XDR Strategy | GCFA, GISP | https://www.linkedin.com/in/john-lilliston-4725217b/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerThreatLocker® Welcome Reception | Don't gamble with your security! Join us at Black Hat for a lively Welcome Reception hosted by ThreatLocker®. Meet our Cyber Hero® Team and dive into discussions on the latest advancements in ThreatLocker®Endpoint Security. It's a great opportunity to connect and learn together! ‍‍Time: 7PM - 10PM | Location: Mandalay Bay Complex RSVP below and we'll send you a confirmation email with all the details.[ Welcome Reception RSVP ]Learn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

As digital infrastructure becomes increasingly interwoven with third-party code, APIs, and AI-generated components, organizations are realizing they can't ignore the origins—or the risks—of their software. Theresa Lanowitz, Chief Evangelist at LevelBlue, joins Sean Martin and Marco Ciappelli to unpack why software supply chain visibility has become a top concern not just for CISOs, but for CEOs as well.Drawing from LevelBlue's Data and AI Accelerator Report, part of their annual Futures Report series, Theresa highlights a striking correlation: 80% of organizations with low software supply chain visibility experienced a breach in the past year, while only 6% with high visibility did. That data underscores the critical role visibility plays in reducing business risk and maintaining operational resilience.More than a technical concern, software supply chain risk is now a boardroom topic. According to the report, CEOs have the highest awareness of this risk—even more than CIOs and CISOs—because of the direct impact on brand reputation, stock value, and partner trust. As Theresa puts it, software has become the “last mile” of digital business, and that makes it everyone's problem.The conversation explores why now is the time to act. Government regulations are increasing, adversarial attacks are intensifying, and organizations are finally beginning to connect software vulnerabilities with business outcomes. Theresa outlines four critical actions: leverage CEO awareness, understand and prioritize vulnerabilities, invest in modern security technologies, and demand transparency from third-party providers.Importantly, cybersecurity culture is emerging as a key differentiator. Companies that embed security KPIs across all business units—and align security with business priorities—are not only more secure, they're also more agile. As software creation moves faster and more modular, the organizations that prioritize visibility and responsibility throughout the supply chain will be best positioned to adapt, grow, and protect their operations.Learn more about LevelBlue: https://itspm.ag/levelblue266f6cNote: This story contains promotional content. Learn more.Guest: Theresa Lanowitz, Chief Evangelist of AT&T Cybersecurity / LevelBlue [@LevelBlueCyber]On LinkedIn | https://www.linkedin.com/in/theresalanowitz/ResourcesTo learn more, download the complete findings of the LevelBlue Threat Trends Report here: https://itspm.ag/levelbyqdpTo download the 2025 LevelBlue Data Accelerator: Software Supply Chain and Cybersecurity report, visit: https://itspm.ag/lbdaf6iLearn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

n this episode, Cary talks with Bill Gross, CIO of the Nuclear Energy Institute (NEI). Bill shares the story of how his CEO tasked him with preparing their 100+ person organization for an AI-powered future. With a background in computer science but little hands-on AI experience, Bill dove headfirst into learning—and then teaching—ChatGPT use cases across NEI. They dig into OpenAI's "Projects" feature, how NEI structures AI training, and the cultural shifts that come with rolling out a new technology at scale.

In this special mini episode of Behavioral Economics in Marketing, we revisit one of the most resonant ideas from Season 3 — the Intention-Action Gap, a concept that's essential for anyone looking to drive meaningful change in leadership, marketing, or personal growth. We kick things off by revisiting the original episode Intention-Action Gap on Habit Change, which explores why even our best intentions often fail to turn into consistent action. Then, we preview a brand-new companion episode, Pitfalls in the Intention-Action Gap: Why Good Intentions Fail, where we dig into the deeper behavioral traps that hold us back — from unrealistic goal-setting to cognitive overload — and share actionable tools to move from intention to execution. This teaser sets the tone for how Season 10 will work: a reflective replay, followed by a fresh, insightful expansion to help you apply behavioral economics more powerfully than ever.

In this episode we go over two listener mailbox pleas for help with businesses as well as 8 things you can do to 2x+ ur business. And of course, Ai gets attention where deserved.   https://dentco.us https://instagram.com/dentcopdr

Now on Spotify Video! Podcasting is a powerful tool in modern marketing, yet most creator-entrepreneurs overlook this content marketing goldmine. But not Hala Taha. She turned her podcast, Young and Profiting, into a revenue-generating asset, scaling her business from zero to seven figures. Today, she runs YAP Media, a leading podcast, social media, and LinkedIn marketing agency that helps over 35 top creators scale and monetize their shows. In this episode, Hala joins Nathan Barry to share her proven online marketing strategies, how she secures premium brand sponsorships, and how to leverage podcasting for business growth. In this episode, Hala will discuss: (00:00) Introduction (01:09) Podcast Advertising and Sponsorship Strategies (05:34) Why YAP Media's Podcast Network Is Unique (11:05) How to Package and Sell Creative Campaigns  (16:57) Leveraging LinkedIn for Podcasting Success (29:54) Guest Networking as a Business Strategy (35:25) Proven Strategies for Scaling Podcast Revenue  (41:34) Paid Interviews as a Marketing Strategy(47:33) SEO and Marketing Tips for Podcast Growth (1:02:10) Monetizing Your Podcast at Any Audience Size Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Nathan Barry Show by Nathan Barry: bit.ly/TNBS-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, Instagram, Digital Marketing, Content Creator, Storytelling, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Marketing Podcast

Ahead of Black Hat USA 2025, Sean Martin and Marco Ciappelli sit down once again with Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, for a forward-looking conversation on the state of AI security. From new threat trends to enterprise missteps, Rupesh lays out three focal points for this year's security conversation: protecting generative AI at runtime, addressing the surge in AI scraper bots, and defending the APIs that serve as the foundation for AI systems.Rupesh shares that Akamai is now detecting over 150 billion AI scraping attempts—a staggering signal of the scale and sophistication of machine-to-machine activity. These scraper bots are not only siphoning off data but also undermining digital business models by bypassing monetization channels, especially in publishing, media, and content-driven sectors.While AI introduces productivity gains and operational efficiency, it also introduces new and uncharted risks. Agentic AI, where autonomous systems operate on behalf of users or other systems, is pushing cybersecurity teams to rethink their strategies. Traditional firewalls aren't enough—because these threats don't behave like yesterday's attacks. Prompt injection, toxic output, and AI-generated hallucinations are some of the issues now surfacing in enterprise environments, with over 70% of organizations already experiencing AI-related incidents.This brings the focus to the runtime. Akamai's newly launched Firewall for AI is purpose-built to detect and mitigate risks in generative AI and LLM applications—without disrupting performance. Designed to flag issues like toxic output, remote code execution, or compliance violations, it operates with real-time visibility across inputs and outputs. It's not just about defense—it's about building trust as AI moves deeper into decision-making and workflow automation.CISOs, says Rupesh, need to shift from high-level discussions to deep, tactical understanding of where and how their organizations are deploying AI. This means not only securing AI but also working hand-in-hand with the business to establish governance, drive discovery, and embed security into the fabric of innovation.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guests:Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: “How important is the business name if I am the one clients are buying?” If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're “too professional” to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you.

Why do even smart leaders make short-sighted decisions that undermine long-term growth? In this episode of the Behavioral Economics in Marketing podcast, we explore hyperbolic discounting — a behavioral economics principle that explains why we're wired to favor immediate rewards, even at the expense of future success. From cutting training budgets to chasing short-term KPIs, this mental bias shows up in leadership more often than we realize. Discover practical, psychology-backed strategies to refocus your decision-making toward sustainable growth, employee development, and long-term success. You'll learn how to align leadership goals with purpose, apply commitment devices, and resist the quick wins that often derail your bigger vision. Whether you're a team leader, executive, or entrepreneur, this episode will give you actionable insights to lead with intention — and stay one step ahead of short-term bias. Keywords: hyperbolic discounting, short-term thinking, behavioral economics leadership, long-term decision-making, organizational growth, leadership psychology, time inconsistency bias, executive decision-making Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it's simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You'll hear how creating simple, reusable prompts not only saves time but also ensures your whole team is aligned—producing clear, professional results.You'll also learn:Why prompting is more about conversation than coding.How a well-written prompt becomes a shortcut you can use again and again.The difference between prompts and templates—and how to use both for better outcomes.At World Innovators, we focus on providing tools and strategies that make your work easier, your messaging clearer, and your outcomes more consistent. This episode offers practical examples to help you build confidence using AI in a way that's simple and effective.For a step-by-step walkthrough, refer to "Prompt Engineering Examples for Business Teams: 3 ChatGPT Prompt Templates to Boost Productivity" video on YouTube- https://youtu.be/FAlcjTx_xUo?si=uQv6-naLnQGIkn4S.Episode Timestamps:00:00 – Welcome & why the term “prompt engineering” can feel overwhelming00:38 – What prompting really is (and what it's not)01:33 – The early struggles: over-explaining and second-guessing03:02 – Aha moment from the Vanderbilt course04:47 – Using prompts to simplify and speed up repetitive tasks06:14 – Real-world example: Scheduling campaigns with one simple prompt10:22 – Understanding the difference between prompts and templates12:59 – Encouragement to just start talking to your AI assistantIf you found this episode helpful, subscribe to the World Innovators YouTube Channel for more practical ideas on B2B marketing and using AI tools effectively.Leave a review to help us spread the word about quality marketing that puts people first.If you need help building your prompt library or training your team, reach out directly to Donna at dpeterson@worldinnovators.com.

Thanks to our Partners, Shop Boss and AppFueledEver meet someone in this industry doing something completely out of the box, and it works? That's Ben Tilson.Kim sits down with Ben, the second-generation owner of Tilson's Auto Repair in Rochester, Minnesota. He's not just growing a solid shop, he's writing children's books to spark curiosity and pride in the next generation of technicians. And no, it's not a gimmick. These books are rooted in Ben's journey with dyslexia and a passion for storytelling that's reshaping how kids and their parents see the auto repair world.We dive into the making of Technician Colton's 10 Steps to an Oil Change and Olivia's ABCs to a Car, how these books are being shared with local libraries, schools, and families, and how they're quietly laying the foundation for future techs. His mission is clear: show kids that trades matter, that working with your hands is something to be proud of, and that this industry is filled with real opportunity.But the episode goes way beyond books. We talk about Ben's creative, grassroots marketing strategies, hosting community events, shop tours, dance parties, Santa in a sleigh, and more. These aren't big-budget campaigns. They're smart, authentic ways to build trust, brand loyalty, and lasting community ties.This one's not just inspiring, it's a reminder that when you lean into who you are and lead with heart, you don't just grow your shop. You build a legacy.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comHow To Get In Touch With The GuestBen Tilson, Tilson's Auto CareTilson's Auto Care FacebookLagniappe (Books, Links, Other Podcasts, etc)Technician Colton's 10 Steps to an Oil ChangeOlivia's ABCs to a CarGet The Ultimate Guide to Auto Repair Shop MarketingPlan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim introduces the episode, mentions scheduling Ben, and thanks the podcast sponsors.Meet Ben Tilson & Tilson Auto Repair Background (00:00:55) Kim introduces Ben, discusses how she met him, and asks about the history and ownership of Tilson Auto Repair.Family Dynamics and Business Growth (00:02:20) Ben shares about second-generation ownership, working with his brother, and the shop's growth through four locations.Sibling Partnership and Roles (00:04:14) Ben explains how he and his brother divide responsibilities and maintain a strong sibling relationship outside work.Other Siblings and Ben's Path to the Business (00:06:06) Ben talks about his sisters, his college experience, and how he and his brother...

Discover the hidden tensions between beliefs and actions that affect both leaders and teams. Learn how understanding cognitive dissonance can improve workplace harmony, decision-making, and motivation. Keywords: cognitive dissonance workplace, behavioral insights leadership, managing team conflict, employee motivation psychology, decision-making biases   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Vous avez écouté l'épisode #87 “Ce que veulent les plateformes comme Apple Podcasts et Spotify” ? Parfait. Maintenant, place à la mise en pratique.Dans cette capsule “Passez à l'action”, je vous partage un vrai plan d'action marketing avec 4 leviers simples mais puissants pour plaire aux plateformes d'écoute, améliorer votre stratégie podcast, et booster votre visibilité sur les moteurs de recherche internes de Spotify et Apple Podcasts.

The HITRUST 2025 Trust Report sheds light on a critical question organizations continue to ask: can you really rely on a certification to mean what it says? According to Vincent Bennekers, Vice President of Quality, and Bimal Sheth, Executive Vice President of Standards Development and Assurance Operations at HITRUST, the answer comes down to one word: reliability.The conversation highlights how HITRUST goes beyond a simple checklist by layering in both threat intelligence and maturity modeling. Their framework isn't just built on abstract risk—it incorporates real-world attack techniques, aligning controls to the MITRE ATT&CK framework. This means that the certification reflects actual adversarial tactics rather than hypothetical risk scenarios.Bennekers shares that 99.41% of HITRUST-certified organizations did not report a breach in the last year, and that consistency over two annual reports points to meaningful outcomes—not just marketing claims. Sheth explains how each certification is reviewed in full by HITRUST, not just sampled, and every control is assessed for maturity—not pass/fail. It's a model that helps companies continuously improve, while also giving relying parties better information.For executive teams and boards, the report surfaces where organizations commonly struggle, including access control, vulnerability management, and third-party risk. It also highlights a growing use of external inheritance—leveraging cloud service providers' security posture—as a strategic move for organizations with tighter budgets.Looking ahead, the conversation points to continuous assurance and the evolving role of AI—both as a source of new risks and a tool to enhance security operations. HITRUST is already exploring certification models that reduce drift and increase visibility year-round.For organizations wanting to build more than just a paper shield, this episode unpacks how certification—done right—can be a strategic, measurable advantage.Note: This story contains promotional content. Learn more.Guests:Bimal Sheth, Executive Vice President of Standards Development and Assurance Operations at HITRUST | On LinkedIn: https://www.linkedin.com/in/bimal-sheth-248219130/Vincent Bennekers, Vice President of Quality at HITRUST | On LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/Host:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/______________________Keywords: sean martin, bimal sheth, vincent bennekers, hitrust, trust report, cybersecurity, compliance, certification, quality assurance, risk management, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesHITRUST 2025 Trust Report: https://itspm.ag/hitrusz49cWebinar: Beyond the Checkbox: Rethinking SOC 2, Cybersecurity, and Third-Party Risk in 2025 — An ITSPmagazine Webinar with HITRUST (https://www.crowdcast.io/c/beyond-the-checkbox-rethinking-soc-2-cybersecurity-and-third-party-risk-in-2025-an-itspmagazine-webinar-with-hitrust)Visit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

EPISODE SUMMARY In this episode of The ChatGPT Experiment, host Cary Weston brings back Greg Howe, founder of Gimme Info, for a deep dive into how small businesses and solopreneurs can use AI and automation to reclaim their time. Greg specializes in helping non-technical professionals streamline daily operations using tools like Make.com, ChatGPT, and Gmail. Together, they unpack real-world use cases—like email triage, customer sentiment tracking, and task automation—and show how simple automation can free up your day for higher-value work. 3 KEY TAKEAWAYS Email Management Can Be Smarter: Greg explains how tools like Make.com can read emails, assess their tone with ChatGPT, and sort them into Gmail folders—automatically separating value from noise. Automation Starts With Understanding Your Process: Before plugging in AI, record your workflow (using tools like Loom or Scribe) to map out your steps. This becomes the foundation for training AI to help you. Use AI Strategically, Not Just Technically: ChatGPT isn't just a chatbot—it can serve as a thought partner, strategist, and even a SOP (standard operating procedure) generator if you feed it the right context. ABOUT GREG HOWE Greg Howe is the founder of Gimme Info, a consultancy focused on making data and automation accessible to small businesses and solopreneurs. He specializes in integrating AI tools like ChatGPT with platforms people already use—like Gmail, Slack, and HubSpot—to create custom automations that save time and maintain human connection. Greg also runs the AI Automation Launch Pad, a free community where he shares templates and workflows to help people build smarter systems. Find Greg on LinkedIn at linkedin.com/in/gimmeinfo. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadership effectiveness, and company culture. Then we preview a new companion episode that takes that conversation even further — diving into the concept of hyperbolic discounting and why leaders so often prioritize short-term wins over long-term growth. You'll walk away with a fresh perspective on how to lead your team with clarity, confidence, and behavioral insight. Perfect for executives, team leads, and behavioral economics enthusiasts, this mini episode sets the stage for a powerful duo that bridges psychology and smart leadership.

We cover how a service business doing $30m annually measures numbers and how they need to improve. We break it down in easy bites so you can use the same strategy for your business. #servicemarketing #marketingpodcast #botoxmarketing #landscapemarketing

We dig into: The 3-part growth flywheel: Be ready, be memorable, be findable Why most agencies lose before the pitch process even begins The shift from reactive pitching to proactive visibility and relevance What today's clients actually look for when shortlisting agency partners Why clarity, consistency, and conviction in your story are your competitive edge If you're leading new business, driving growth, or rethinking your agency's positioning—this episode is your wake-up call. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns “meh” launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends!

Becoming the go-to expert in your niche isn't just for influencers; it's for retirement plan advisors, too. In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares how advisors can become micro-influencers through education, storytelling, and strategic content. From quick videos to compliance-friendly guides, she explains how to build trust and credibility before you … Read More Read More

Thanks to our Partners, Shop Boss and AppFueledWe all want great teams, but most shop owners don't realize that a high-performing team doesn't start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.JR's been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you're on vacation.We'll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.This isn't fluff. It's real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right. This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments. Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)EOS (Entrepreneurial Operating System)Shop Marketing Pros - Core ValuesThe Five Dysfunctions of a Team BookDISC AssessmentsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.JR's Role and Team Building Philosophy (00:00:56) JR's background, importance of team and culture, inevitability of workplace culture.Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need for intentional leadership.Long Road to Positive Culture (00:09:48) Building culture takes time, sometimes requires hard choices, removing toxic high performers.Impact of Hiring for Culture (00:10:50) How hiring for culture affects retention, team performance, and broadens hiring pool.Employee Growth and Retention Stories (00:12:30) Michelle's journey from assistant to SEO lead, training and internal growth.Using Assessments in Hiring (00:14:10) DISC, Kolbe, and other assessments to understand and hire for character.Sponsor Messages (00:15:24) Additional sponsor messages and product features.Defining Company Culture (00:17:18) What culture really means, how it's perceived internally and externally.Culture's External Impact (00:19:41) How culture affects customer experience and business...

Watch our documentary on the Future of the CMO from this link

B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he's helping one of the world's largest software companies embrace big creative swings — and prove that business buyers are humans too. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:02):And I'm Ilyse Liffreing. And welcome to this edition of The Big Impression.(00:09):You might be wondering, wait, what? Isn't this The Current Podcast? I'm here to listen to brand marketers talk about the highs and lows of their brand campaign. I know I am. Well, rest assured, we've just had a little bit of a brand refresh. We're now the big impression, andDamian Fowler (00:27):That's official shout out to our creative team for the new name, which I really love actually.Ilyse Liffreing (00:32):So without further ado, let's kick off this new season with a great guest.Damian Fowler (00:39):And today we are delighted to be joined by Tim Hoppin, the chief brand and creative officer at SAP.Ilyse Liffreing (00:45):Now, SAP makes software that helps big companies run everything from payroll to supply chains, all in one integrated system. It was recently hailed by brand Z as a 23rd most valuable brand on the planet.Damian Fowler (01:00):And no doubt, some of that's thanks to Tim. He's a brand builder who spearheaded the tech company's recent B2B campaign, unstoppable, which was shortlisted at this year's Cannes Lion, and that's where we sat down with him. So we're going to start out with this sort of philosophical frame. Ryan, you have said that a brand must influence everything a company makes, says and does. Could you explain that philosophy a little bit?Tim Hoppin (01:29):Yeah, sure. I think a lot of people even just kind of reduce it down to branding, like the colors and things like that and maybe the expression a little bit. But the way I think about a brand transmits meaning to people, and it does that through lots of different formats. So when I say what a brand is, what you make, you're actually affecting the service or the product that you're actually delivering to the world. So my classic example is Harley Davidson. Those motorcycles don't use plastic and they do that very specifically because they want the brand to be expressed a certain way in products. And then when I say a brand is what a company says, that's your marketing, your communication, and then what you do is your activations, your choices on what kind of companies you're going to invest in and so on and so forth. But it's all three.Ilyse Liffreing (02:25):Yeah. Can you walk us through your recent SAP campaign, which I believe is called Unstoppable?Tim Hoppin (02:31):The campaign was built to communicate a new way we're going to market with our products, which is bringing together all the different parts of the software that we make. We tie together, we call it the SAP Business suite, and we're dramatizing it with sort of metaphors that bring it to life. For instance, sometimes if you're in business and you're in charge of something, like being head of it could feel like you're literally underwater. So we recreated what literally happens when the entire office goes underwater. So we filmed the entire office submerged underwater, and people are trying to go about their business. And of course at the end we introduced our product, which kind of drains it and gets things back to normal. And another example, sometimes when you're trying to innovate, it's like an uphill battle. So you start off and the entire building tilts on its side and we kind of go in this metaphor world where the COO is trying to march up a hill and things are coming at her and she's trying to dodge it. So they're all metaphors that we can kind of associate, but they're also very real stories. Every one of 'em is based on an actual customer story.Ilyse Liffreing (03:47):Very fun. What would you say are the key consumer business insights behind this campaign?Tim Hoppin (03:54):Yes, because purely B2B, our research is a little bit, you have to be more precise in getting those insights. So a lot of it has to do with doing interviews because there's not like a survey you're going to send out to a bunch of CFOs or CEOs and they're going to respond. They're pretty busy people. But we can do other things like get some individual interviews. We do quant studies as well as well, but it's easier to get real insights when you actually talk to real people. So more like anthropology research, I'd say, than sort of traditional marketing broad surveys.Ilyse Liffreing (04:35):Some people might say that emotional storytelling and B2B business campaigns are almost like a oxymoron of sorts. Is that at a conundrum would you say,Tim Hoppin (04:51):How many times have you seen a piece of content that's using just stock imagery talking about functional stuff and you just ignore it? And so there's this perception that that's what everybody wants and does. We are seeing a renaissance in B2B where emotional, strong, insight-driven work is what works. And so I think you're going to see more and more of that as people realize that it actually is more effective.Damian Fowler (05:22):It's interesting to me that the B2B is being put out on what you might consider consuming channels. I'm just curious to hear your take on why that was important and basically how did you activate this campaign and where did you want to put it?Tim Hoppin (05:38):Yeah, so our media team and working with their agency took the brief that we're trying to do two things. We're trying to both lead people that are maybe in market ready to buy, lead them into our ecosystem and get in touch with our salespeople. But we also recognize that SAP as a 50 plus year old company has some perceptions out there and we need to constantly reeducate the marketplace about who we are, what we stand for, and then also present ourselves to the next generation. 71% of all B2B buyers are either millennials or Gen Z, 71%.Damian Fowler (06:20):Wow, that's a amount.Tim Hoppin (06:22):Yeah, it's a lot. So to become and stay relevant, even as the world's largest enterprise software company, you can't rest on your laurels. So some of those media tactics, like being in airports or some television buys in very targeted ways is designed to get broad enough reach so that we can get people familiar with us and start to understand what we stand for so that when they're ready to buy, they're not just hearing about us for the first time. And then of course we're looking at the real data, what's happening out there? Happy to say that all of our creative work has got five stars, or hybrid is the highest you can get the system one, we're beating every industry benchmark. And then in market, the performance that we're seeing in the market is also way above all of our benchmarks. So we're excited because as we like to say, if creative doesn't work, it's not working.Ilyse Liffreing (07:14):Was there an insight that you say you took away?Tim Hoppin (07:18):I had a strong hypothesis that there would be some disruption just from visually the way the campaign is presented, especially the films. I think the thing that's really surprised me as we did our research, what a chord. It's striking with people. There's one comment that came through just from the qual study that we did where people were saying, you finally get me. Not only is the content visually arresting, but emotionally resonant, people really feel seen. And to your comment earlier about like, Hey, B2B is seen as traditional and there's such a, I'd say a traditional and sort of safe approach to just use business people doing businessy things and boats and cars moving fast and satellites flying by the camera and putting a logo at theIlyse Liffreing (08:14):End. I've seen that one. Yeah.Tim Hoppin (08:15):Yeah, I've made that one unfortunately. But to really take this risk and tell interesting stories that are based on real human insights and have emotion and are disruptive and have the very people that we're trying to reach go, thank you, thank you for seeing us, telling us a story that's different. I have this saying, if you want to be disruptive, you actually have to disrupt. And so there's also sort of a hungered SAP, we have to reinvent ourselves. We are in our product and our go-to market. And so the brand platform that we created over the last three years, now this is the next level, is taking the campaign higher. So I think we're on this momentum of transformation, and so it just felt natural to do it. And the way we're investing the does part's also coming true, frankly, the way we're investing in AI and kind of transforming what's possible from a 50 plus year old company. It's exciting.Ilyse Liffreing (09:12):Let's talk a little bit about ai.Tim Hoppin (09:14):Yeah, sure.Ilyse Liffreing (09:15):On that note, how are you guys investing in AI and what do you foresee(09:16): Damian Fowler (09:23):Creation play? Yeah, as a creative person, do you feel threatened by it orTim Hoppin (09:26):Not at all.Damian Fowler (09:29):Jump on your question. That is the question.Tim Hoppin (09:31):Yeah, it's the question of the week. Big question. It's come up so much. Actually, I was talking about this the other day.Ilyse Liffreing (09:35):You're probably tired of people talking about it.Tim Hoppin (09:38):No, I actually think what's been really refreshing is two things, always the first part of your question, which is as a company, we are basically transforming into a data and AI company. I think pretty much anybody who's going to survive has to do that. So we've made software for 50 years, but what all the companies that run on our platforms, it's the data that's the most valuable part, of course. And so the AI that we've developed is allowing people to run their businesses completely different ways. So we're investing in that as a creative person.(10:14):We're also starting to experiment with ai, for instance, trying to understand how people might react to our messages. I don't think that AI is going to replace creatives, but I think creatives are going to have to change. So you're going to have to act more like a director than a executor. I remember when I started in the business a few years ago, 25 ish, I remember the people who were still laying down typography by hand and everything. Every piece of printed material was proofed. The proofs would come into the agency and people were looking at it. And so all those people's jobs changed. And that's all this is. Human creativity will not and cannot be replicated, but it will require us to get better at being creative and know how to use these new tools.Ilyse Liffreing (11:10):Yeah, that's a great answer. We've transformed so much in 25 years. It's kind of bafflingDamian Fowler (11:18):Completely. Yeah.Ilyse Liffreing (11:19):So you're an agency guy. It does seem that B2B is getting better. Is it because of all these agency folks moving in? How?Tim Hoppin (11:30):Yeah, I think so. We're seeing, look, the agency world has changed and is contracting in some ways and it's really tough, but also it's creating opportunities for those same creative talents to move. And so it becomes a, I'd say rebalancing. I remember early in my career if you worked in a in-house agency, it was sort of looked down on like you're just not good enough for a real creative job, which was totally mean and not nice. But that was the perception. And now it's completely not that Some of the best work that's being produced is coming from in-house agencies. So you're seeing a migration from, and frankly, it's caused by clients. So clients are reducing what they're willing to pay agencies, which puts economic pressure on the agencies and they have to downsize. And then those great talented people need to pay their mortgage and put their kids through college and they're coming in house. And so my team is almost exclusively on my creative group, our exag agency people. And that's what I am too. And so that actually makes us better clients so we can work with our agencies and we know how to work with them and who they are, and sometimes we even know them from past lives. So it just makes the work better all around.Ilyse Liffreing (12:52):Is there anything in the creative realm that you're looking at or data about creativity that you think brands should co-op for B2B campaigns?Tim Hoppin (13:05):Yeah, I absolutely, interestingly, as we've seen this sort of spike in the AI chatter and everybody talking about it and sort of wringing their hands about what it's going to do for our jobs, there's been sort of a pushback in a really healthy way where people are saying, actually no humanity and really putting AI in its place, which is, it's just another tool. Yes, it's going to disrupt jobs. That is a true statement 100%, but it's not going to replace human creativity. And so as I said before, that reality is getting people back to what's important, which is storytelling, human storytelling, creativity, finding those interesting combinations that only humans can do. And that's where you're starting to see that come to life in B2B marketing is that, I said it earlier, I think it's a bit of a renaissance and a not cheesy way.Ilyse Liffreing (14:05):We have some last minute Rapid, rapid and fire, fire.Tim Hoppin (14:08):And this is your homeDamian Fowler (14:08):Stretch. Oh yeah, stretch. Stretch. Is there anything, Tim, that you're obsessed with figuring out right now?Tim Hoppin (14:17):Yeah, how to keep getting better. It's like I love seeing what people can do and I want to use new tools and new solutions. And so I'm trying to figure out where's all this AI stuff going to go and where's it going to be helpful? And how do you avoid the pit of generic communications that is a real threat from ai?Ilyse Liffreing (14:44):Did you have a favorite Cannes moment that made you stop and say, wow?Tim Hoppin (14:49):Yeah, I was in line for a session and there was a group of young lions, and this one kid, he had to be maybe 18, maybe 19, he still has his braces on, and he was so excited, so excited to be there and to go in. And I've been really worried that our industry doesn't have the next generation coming up. And I saw this kid and I was just so relieved that this kid was as excited about the start of his career as I was when I started. I mean, I would fall asleep with award animals to learn how to do this stuff better and that you could feel the energy from this kid. It was awesome.Damian Fowler (15:39):I'm so happy that a lot of students come to Cannes.Ilyse Liffreing (15:43):It is great. It fills your heart. Yeah, it does. It does.Damian Fowler (15:48):Last one.Ilyse Liffreing (15:49):So who beyond SAP, who else is doing B2B brand work very well in your view?Tim Hoppin (15:56):Well, GoDaddy won the Grand Prix for, I thought, a really fun piece of work, and it's targeted to small business, so I think you can be a little bit more courageous than sometimes we get to, but I just loved it for its wackiness and just audacious. And then also the way that they really just kind of carried across different mediums. The thing that was the best about it was they're trying to make the case for starting a small business, and they literally did that with a celebrity. It was brilliant.Ilyse Liffreing (16:41):And that's it for this edition of The Big Impression.Damian Fowler (16:44):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Tim Hoppin (16:50):And remember, 71% of all B2B buyers are either millennials or Gen Z.Damian Fowler (16:57):I'm Damian. And I'm Ilyse,Tim Hoppin (16:59):And we'll see you next time.

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-making, persuasive communication   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

EPISODE SUMMARY In this solo summer episode, Cary Weston dives into listener feedback, experiments with ChatGPT's task scheduling features, and shares a new approach for improving workflow using what he calls the “employee” or “intern” method. He also announces the winner of the $100 listener survey gift card and previews what's coming next for the ChatGPT Experiment community. 3 KEY TAKEAWAYS The Employee Approach: Treat ChatGPT like a new hire—give it proper onboarding by sharing your goals, audience, and success metrics before expecting quality output. This foundation leads to more meaningful and helpful results. Tasks & Scheduling in ChatGPT: Cary sets up daily scheduled tasks for GPT to pull relevant articles for his podcast. While useful, the current interface has limitations, like the inability to view or edit tasks outside the original conversation. Renderings and Custom Guidance: ChatGPT can act like an interior designer—Cary used it to generate 3D renderings from 2D floor plans by having GPT ask questions to better understand his vision. This approach works for many tasks, not just design. Resources mentioned in podcast: https://chatgptexperiment.com/chatgpt-guides-and-resources/ ABOUT CARY WESTON Cary Weston is the host of the ChatGPT Experiment podcast, where he explores how to get more value out of ChatGPT for both personal and professional use. With a background in marketing and business development, Cary brings a practical, no-jargon approach to using AI tools and helps listeners think creatively and critically about what's possible. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”.

Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen.

We dig into: How customer-centric storytelling earns attention and trust Why diversity and inclusion are revenue strategies, not just values How to build visibility for underrepresented voices (including your own) Ways to shift from promoting product features to elevating your audience's identity and success Melissa also shares how she's helping female executives move from operating quietly to showing up powerfully and why that visibility benefits not just the individual, but the brand. If you're ready to make your brand more relevant, more human, and more effective—this one's for you. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

We're rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No spoilers here — you'll have to listen to find out.) Whether you're revisiting the classics or catching up for the first time, this season combines timeless behavioral economics principles with updated strategies built for today's marketers.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Come lend an ear and hear a modern take on what is printing money with those in the know IYKYK   Gage Jump plays in the Futures All Star Game in Atlanta   https://dentco.us  

In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at AmmunitionRobert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He's a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.Find show notes and episode highlights at https://nwrk.co/omq-robert. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Lee shares the sales effectiveness habits that separate top performers from the rest: Why training alone doesn't work—and what coaching really looks like How to develop curiosity and authenticity as sales superpowers What deliberate practice means (and why most teams skip it)How sales leaders can drive better prep, follow-through, and customer trust Why sales enablement needs a seat at the strategic planning table Whether you're a CRO, VP of Sales, or sales enablement leader, this episode will help you refocus your team on what actually drives pipeline momentum: authentic preparation, emotional intelligence, and trusted conversations—not just activity volume. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with customers, employees, and partners—even in fast-paced or high-volume environments.We also explore what makes Hallmark's approach so unique: they don't just help brands say the right things—they help them mean it. If you're wondering how to bring more purpose and humanity into your day-to-day business practices, this episode is for you.

Most shop owners don't think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That's when the panic hits, and all eyes turn to marketing. But what if your shop's struggles aren't about marketing at all?In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a lesser-known aspect of the collision industry. Daniel's been in this world since he was a kid, growing up in the family's body shop, and now he's on the frontlines helping collision shop owners navigate a changing landscape.We talk about what a Direct Repair Program (DRP) is, how it affects a shop's autonomy, and why relying on insurance companies for car count is a dangerous game. You'll hear how customer behavior is shifting even with DRPs in play and how shops that aren't actively marketing are gambling with their future.This episode is loaded with insights about the customer journey in the collision space, the rising importance of Google search, the power of reputation, and why the best time to market is when you don't need the work. Whether you're all mechanical or have a toe in the collision side, this is a conversation worth tuning into. This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait, get started today at appfueled.comHow To Get In Touch With the GuestDaniel BurkholderBody Shop MarketingLagniappe (Books, Links, Other Podcasts, etc)Collision Vision Podcast by Cole StrandbergShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from...

You'll learn: How to lead marketing teams through layoffs without losing trust Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture The business case for investing in appreciation even during a downturn How to support employees through change with real empathy Whether you're scaling a growth team, navigating change, or rebuilding morale, this episode is packed with actionable leadership insights for marketers, founders, and executives alike. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing.  Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some of these people are marketing famous, but many are telling their story on a podcast for the first time. To celebrate the tenth anniversary of the Managing Marketing podcast, our main hosts come together to reminisce and share stories from their experience hosting the show, including memorable moments, technical glitches, and the best conversations.  Please enjoy this best of the past decade with the TrinityP3 podcast team, featuring Ellie Angell, Anton Buchner, and Darren Woolley.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Donald Miller didn't set out to build a $100 million marketing empire; he just wanted to master the art of storytelling. While writing memoirs, he uncovered a powerful truth: every great story relies on a hero and a guide. That insight led to the creation of the StoryBrand framework, now used by thousands of businesses to clarify their message and scale. In this episode, Donald returns to unveil StoryBrand 2.0, an AI-powered upgrade of his classic framework. He shares how to position your business in a way customers can't ignore, using seven messaging soundbites to cut through the noise and transform your marketing, sales, and advertising goals. In this episode, Hala and Donald will discuss: (00:00) Introduction (02:26) The Captivating Power of Storytelling (04:37) The Birth of StoryBrand and StoryBrand AI (07:05) How Storytelling Helped Him Build a $100M Business (12:51) His Daily Routine and Productivity Tips (14:27) How the StoryBrand Framework Transforms Marketing (19:12) The 7 Soundbites Entrepreneurs Need to Drive Sales (31:43) Controlling Ideas vs. Taglines in Marketing (36:08) Leveraging Stakes for Greater Marketing Impact (39:49) Crafting Irresistible Story Gaps in Your Communication (45:38) Analyzing Brand Taglines and Messaging Strategies Donald Miller is the CEO of StoryBrand, Business Made Simple, and Coach Builder. He is the bestselling author of Building a StoryBrand, How to Grow Your Small Business, and his latest, Building a StoryBrand 2.0. Donald has helped over a million businesses, from scrappy startups to top brands like Chick-fil-A, scale through clear and compelling storytelling. He recently launched StoryBrand AI, a platform that combines his proven framework with artificial intelligence to generate sales marketing assets in minutes. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Donald's Book, Building a StoryBrand 2.0: bit.ly/StoryBrand2_0  Donald's Book, Blue Like Jazz: bit.ly/Blue_LikeJazz  Donald's Book, Building a StoryBrand: bit.ly/Building_aStoryBrand  Donald's Website, StoryBrand AI: storybrand.ai  Donald Miller: Storytelling for Business | E120: bit.ly/Storytelling_Business  Donald Miller: Be Your Own Hero | E153: bit.ly/BYOH-apple  Donald Miller: How To Make Your First Million | 214: bit.ly/MakeFirstMillion-apple Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  YouTube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Digital Marketing, Content Creator, Social Media Marketing, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast.

Today's episode is a little different because the mic's turned on me.This conversation was originally recorded for Sonia Thompson's Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too.Sonia and I talk about what it really means to plan inclusive business events – especially for people who identify as being underrepresented or underserved communities.I share my personal experiences as a visibly Muslim woman who doesn't drink alcohol or engage in physical contact with men, and how that's often made it difficult to fully participate in professional events.From dodging hugs and skipping networking sessions at bars… to sparking an accidental ice cream social that everyone wanted to join… this episode is full of honest reflections, lightbulb moments, and actionable ideas for making your events (and your business) more inclusive for everyone.If you've ever felt like you didn't quite fit in at a business event – or you're someone who wants to create safer, more welcoming spaces for all your attendees – this one's for you.Thank you to Sonia for hosting such a thoughtful conversation, and for letting me share it with you here.Listen and subscribe to the Inclusion and Marketing podcast here >> https://inclusionandmarketing.com/category/podcast/Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman's “What's Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Recorded in Paris, France. What is different about common French misconceptions.   The $10 Ad Strategy That Gets You $1,000 Clients   Listener Mailbag: How we help a groomer that is struggling.   https://dentco.us https://instagram.com/dentcopdr          

Thanks to our Partners, App Fueled and Shop BossWhen car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn't the marketing at all?In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren't turning into customers. Stan's been deep in the world of marketing and operations for nearly two decades, and he's built a tool that shines a light on what's really happening between the phone ringing and a car showing up in your bay.We'll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.This episode isn't about assigning blame. It's about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.Thanks to our Partners, App Fueled and Shop BossThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Guestx.com Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.Stan's Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.Marketing vs. Operations: Who's Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose opportunities.Traits of Top Performing Service Advisors (00:27:24) Discussion on inherent and learned traits, comfort with conflict, and what motivates high performers.Right Person, Right Seat: Importance of Fit (00:37:24) The necessity of having the right people in the right roles and taking action when someone is a poor fit.Measuring and Improving Performance with Guest X (00:40:36) How Guest X helps shop owners measure booking rates, arrival rates, and process compliance.Daily Notifications and Actionable Insights (00:45:09) Description of the daily report Guest X sends, enabling proactive follow-up and process improvement.Perceived vs. Actual Appointments (00:48:25) The difference between real and “perceived” appointments, and why clear commitments matter.Controlling the Conversation and Listening Skills...

Wondering how to increase your podcast downloads while also generating income? In this episode, I walk you through how to turn all those podcast pitches in your inbox into to affiliate partnerships that help you monetize your podcast. Whether you're in a niche or general topic, this strategy works across the board. You'll learn how to create aligned partnership opportunities with your guests so they're not just offering value but sharing the episode and driving traffic too. This not only builds audience engagement, it also motivates your guests to share the content far and wide. We also talk about how content strategy plays into all this and how planning ahead and positioning your episodes right can be your best podcast marketing strategy yet! By the end, you'll discover a brand new podcast growth hack and how to increase your podcasting income with smart, simple tweaks. Let's do this! Juliana Xo, Juliana

Getting a start in cybersecurity has never been easy — but for today's aspiring pen testers, the entry barriers are even higher than they were a decade ago. In this conversation, Sean Martin and Marco Ciappelli sit down with Greg Hatcher and John Stigerwalt from White Knight Labs to unpack why they decided to flip the script on entry-level offensive security training.Greg, a former Army Special Operations communicator, and John, who got his break as a self-taught hacker, agree that the traditional path — expensive certifications and theoretical labs — doesn't reflect the reality of the work. That's why White Knight Labs is launching the Entry Level Pen Tester (ELPT) program. The idea is straightforward: make high-quality, practical training accessible to anyone, anywhere.Unlike other courses that focus purely on the technical side, the ELPT emphasizes the full skill set a junior pen tester needs. This means not just breaking into systems, but learning how to write clear reports, communicate effectively with clients, and operate as part of a real engagement team. John explains that even the best technical find is worthless if it's not explained properly or delivered with clear guidance for fixing the issue.Greg points out that the team culture at White Knight Labs borrows from his Special Forces days — small, specialized teams where each individual goes deep on a specific domain but works in tight coordination with others. Their goal for trainees mirrors this: to develop focused, practical skills while understanding how their piece fits into bigger, complex attack scenarios.Affordability and global access are key parts of the mission. The team wants the ELPT to open doors for people who might not have thousands to spend on training. By combining hands-on labs, in-depth modules, real-world scenarios, and a tough final exam, they aim to ensure that passing the ELPT means you're truly job-ready.For anyone considering a start in offensive security, this episode is a glimpse into a program designed to create more than just hackers — it's building adaptable, communicative professionals ready to hit the ground running.Learn more about White Knight Labs: https://itspm.ag/white-knight-labs-vukrGuests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/______________________Keywords: sean martin, marco ciappelli, greg hatcher, john stigerwalt, cybersecurity, pentesting, training, certification, whiteknightlabs, hacking, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story