Podcasts about marketing podcast

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Favour Obasi-ike, MBA, MS provides a deep dive into the 2026 scheduling landscape, comparing Cal vs. Calendly. As a digital marketing expert, he explores the benefits of white-labeling, custom APIs, and recurring events. The discussion addresses the polarizing nature of scheduling links in professional networking and offers a guide on using these tools to maintain a long-term business presence. Favour emphasizes that while Calendly is a pioneer, Cal.com's open-source nature provides unique flexibility for modern entrepreneurs. Check Calendly.com vs Cal.com on G2 Reviews here.Who is this for?This content is tailored for entrepreneurs, small business owners, and digital marketers who want to streamline their online booking systems. It's for those deciding between established tools like Calendly and open-source alternatives like Cal.com to manage their time and client interactions more effectively.Key MomentsFavour introduces Cal.com as a powerful alternative to Calendly, highlighting that many features Calendly charges for are free on Cal (03:43). He breaks down a comparison chart, noting that Cal offers custom routing logic, custom domains, and two-way Salesforce/HubSpot synchronization—features often missing or restricted in Calendly (05:36, 08:33).A significant portion of the room debates the etiquette of scheduling links, with some participants viewing them as "self-serving," while others defend them as essential tools for protecting a creator's time (13:11, 16:22).Favour also explains the authenticity of Trustpilot reviews, emphasizing the platform's transparency in business validation (09:56).Timestamps00:18 – Introduction and shoutouts to the Business and Marketing House.02:26 – Discovering Cal.com: A backstory from LinkedIn to Berlin.04:29 – The legacy of Calendly and its impact on time management.05:36 – Feature Breakdown: Custom routing, domains, and API access.08:33 – Integration Deep Dive: Salesforce, HubSpot, and two-way sync.09:56 – Understanding Trustpilot: How to verify business authenticity.13:11 – The "Pain in the Ass" Factor: A debate on scheduling link etiquette.20:45 – Best practices for using schedulers in podcasting and networking.FAQsIs Cal.com really free? Favour notes that many features Calendly charges for are available for free on Cal.com.What is "white-labeling" in scheduling? It allows you to remove the platform's branding and use your own domain, a feature unique to Cal.com.Why do some people hate scheduling links? Some find them impersonal or "self-serving," preferring direct email or text communication to set meetings.How does Cal.com sync with my CRM? Unlike some tools that only offer one-way sync, Cal.com provides a two-way synchronization with platforms like Salesforce and HubSpot.Action StepsAudit Your Booking Flow: Review your current process and identify if you are paying for features that could be free elsewhere.Check the Comparison: Visit the Cal.com vs. Calendly chart to see which tool aligns with your technical needs.Verify Your Presence: Ensure your business is claimed on platforms like Trustpilot to build authentic social proof.Soft-Launch Your Link: Pair scheduling links with a personal note to avoid the "self-serving" perception.Test Custom Domains: If using Cal.com, explore custom domains to enhance your professional branding.Ready to Rank? Book Your SEO & Web Dev Services Today

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Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway:  1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

Favour Obasi-ike, MBA, MS highlights Pinterest as a visual search engine with unmatched content longevity (up to 5 months). Unlike social media, he explains that Pinterest captures users at the start of their purchasing journey. His key strategies include keyword-rich pins and claiming website property to drive sustained, unbranded discovery and sales in 2026.Who is this for?This content targets entrepreneurs, content creators, and business owners seeking to optimize marketing via Pinterest for enhanced online visibility and sales through strategic content distribution.Key MomentsPinterest offers a significantly longer content lifespan (3.5-5 months) vs. Instagram (19-72 hours), crucial for long-term branding and content compounding (00:49-02:04, 07:43-08:46).As a visual search engine, 96-97% of Pinterest searches are unbranded, indicating high user intent for discovery. Keywords in images/descriptions are vital for discoverability (08:50-10:10).Pinterest allows claiming website property for content ownership (26:15-26:39) and is a key platform where users begin their purchasing journey (34:34-35:18).FAQsHow long do pins last?3.5 to 5 months, creating a compounding interest effect on your traffic.Is Pinterest social media?No, he positions it as a visual search engine where user intent is discovery and purchase.What are unbranded searches?97% of searches don't include a brand name, giving every business a fair chance to be found.Action StepsResearch Keywords: Find terms users use to discover solutions in your niche.Optimize Pins: Use high-quality visuals paired with keyword-rich descriptions.Claim Website: Verify your domain on Pinterest to secure content and boost SEO.Repurpose Content: Move short-lived social posts to Pinterest for long-term visibility.Track Analytics: Monitor which pins drive the most "starts" in the purchasing journey.Ready to Rank? Book Your SEO & Web Dev Services Today

Cybersecurity assurance was supposed to give boards, regulators, customers, and partners a clear answer to one question: can the security of the organizations they depend on actually be trusted? In 2026, that answer is harder than ever to come by. Supply chains are sprawling, attackers are pivoting through third parties, and too many assurance reports still rely on questionnaires, self-attestations, and frameworks that have not kept pace with the threat landscape. The 2026 HITRUST Trust Report calls that gap what it is: a Trust Crisis. In this Brand Spotlight, Vincent Bennekers, VP of Quality at HITRUST, walks through what four years of performance data across thousands of certified environments now show: 99.62% of HITRUST-certified environments remained breach-free in 2025. That stands in stark contrast to industry surveys reporting that more than 40% of organizations have experienced a breach. Vincent Bennekers is direct on why the numbers hold up: prescriptive controls, a centralized quality review, and an assurance methodology built for measurable outcomes rather than checkbox compliance. Healthcare makes the point even sharper. HITRUST examined the top fifty breaches on the HHS OCR breach portal, the public listing some in the industry refer to as the wall of shame. None of them occurred in a HITRUST-certified environment. For an industry that consistently ranks as the most breached and the most expensive to breach, that is a signal worth pausing on. Quality of the report itself matters as much as the framework behind it. Vincent Bennekers describes a layered review model with automated and manual checks, independent reviewers, and centralized HITRUST quality assurance prior to issuance. Every certification HITRUST issues goes through that same review. Stakeholders consuming any other assurance report should be asking exactly how its integrity is being ensured, and what is actually behind the stamp. Supply chain risk is the throughline. The 2025 Verizon Data Breach Investigations Report found third-party-involved breaches doubled, climbing from 15% to 30%. HITRUST requires service provider coverage, mandatory in the r2 assessment and optional but heavily adopted in the e1 and i1, where over 80% of organizations are choosing to address service provider controls thanks to a streamlined inheritance model. The report closes with a five-step roadmap for stakeholders: shift from flexible compliance to threat-intelligent assurance, verify assurance report integrity, reduce supply chain exposure, secure AI implementations through prescriptive controls, and reassess the definition of good information security assurance. Vincent Bennekers is clear that AI belongs in this conversation now, with HITRUST offering AI certification to address risks across data protection, model integrity, and automated decision-making. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vincent Bennekers, VP of Quality at HITRUST LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/ RESOURCES Learn more about HITRUST: https://hitrustalliance.net/ Download the 2026 HITRUST Trust Report: https://hitrustalliance.net/trust-report Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Bennekers, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, 2026 HITRUST Trust Report, trust crisis, cybersecurity assurance, third-party risk, supply chain security, healthcare cybersecurity, HHS OCR breach portal, HITRUST certification, r2 certification, e1 certification, i1 certification, threat-intelligent assurance, AI security certification, information risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Agentic AI was the theme that pulled away from the pack at RSAC Conference 2026. Tony Anscombe of ESET makes the case that once AI shifts from being directed by humans to operating with its own objectives and logic, the security surface changes with it, and organizations are being forced to rethink what they protect and how. At the show, ESET announced two products that meet that moment head on. The ESET AI Skills Checker is a free-to-use tool coming to market. ESET AI Protection looks inside AI sessions on the endpoint, flagging sensitive data leakage, malicious links returned by AI systems, and suspicious behavior, and surfacing it all inside normal cybersecurity operations for investigation, blocking, or detection. Tony closes with a reminder worth keeping. His first RSA was in 1998, and the technology he worked on then (sandboxing, dynamic code, remote windowing, encryption, authentication) mirrors a lot of what walks the RSAC Conference floor today. The packaging evolves, the core principles do not. Build forward, but do not lose sight of what the past already proved. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES Learn more about ESET: https://www.eset.com ESET AI Skills Checker and ESET AI Protection: https://www.eset.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, AI security, RSAC Conference 2026, threat intelligence, MDR, EDR, endpoint security, AI Skills Checker, AI Protection, cybersecurity community, multifactor authentication, cybersecurity evolution Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest marketing, by Favour Obasi-ike, MBA, MS, is an underserved yet high-value platform for business marketing in 2026. Its search engine nature (with most searches unbranded - 96%) positions it as a top channel for discovery, long-term engagement, and trust-building. Businesses can claim ownership, upload vast content portfolios, analyze data, and target ads with precision.Using the “ABC method,” well-keyworded content ranks for a range of searchable interests, allowing businesses to be found at the inspiration and planning stage when buyers' intentions are forming. Unlike other platforms, content longevity on Pinterest is measured in months, not days. Claiming your business website and properly optimizing pins ensures success both organically and via ads.Who Is This For?Entrepreneurs and small business owners looking to grow in 2026 Marketing professionals interested in visual/search-driven channels Product creators, service providers, and content creators (e.g., realtors, filmmakers, bloggers, coaches, local businesses) Anyone ready to leverage Pinterest for long-term, evergreen digital presenceKey Moments & TimestampsUnbranded Search Power: 96-97% of Pinterest searches are unbranded, opening opportunities for discovery [00:00:56]Pinterest for Movie Rollouts: Using Pinterest to showcase behind-the-scenes content and build genre-based boards [00:04:31]Pinterest vs. Other Platforms: Content “shelf life” on Pinterest (5 months vs. Instagram's 72 hours) [00:30:32]Pinterest Business Setup & Best Practices: How to set up, claim your website, and configure DNS for business accounts [00:07:43], [00:24:03]SEO “ABC Method”: How to use keyword permutations for expanded content (“house design A/B/C”) [00:39:56]Strategic Planning: Seasonal and trend-based planning, planning ahead for events (like Christmas trees in May) [00:44:43], [01:12:43]Pinterest Ads & Analytics: Insights on lower ad spend and granular audience targeting (zip code, CSV lists) [00:49:03], [01:19:16]Content Ownership: Importance of claiming accounts for copyright protection [00:26:21]Who Uses Pinterest?: Myths busted (all ages, beyond “mom” niche) [00:31:35]FAQsQ: Who should use Pinterest for business?A: Any business with visual or searchable content—real estate, events, products, media, bloggers, consultants, etc.Q: How long does a Pinterest Pin last?A: Pins can drive engagement for 5+ months, far surpassing standard posts on other social networks.Q: What is the “ABC Method”?A: A keyword expansion technique: type your main keyword + a/b/c to discover long-tail search terms and trends.Q: How does claiming my website help?A: It ensures copyright protection, authenticates the brand, and boosts SEO with backlinks and verified authority.Q: Can Pinterest be used for local business and events?A: Yes! Geotargeting and CSV uploads for ad targeting allow granular, locally focused campaign delivery.Action StepsCreate/Upgrade Business Account: Use your business email and claim your website in settings with DNS/TXT verification.Keyword Research via “ABC Method”: Expand content ideas using variations/keywords relevant to your offering.Content Planning for Longevity: Batch and schedule pins ahead of seasonal trends/events (e.g., Christmas, product launches).Design Saveable, Searchable Pins: Focus on unbranded, interest-based images and videos with clear, keyworded titles/descriptions.Claim Socials & Connect Analytics: Integrate Instagram and check analytics to track saves, clicks, and traffic.Experiment with Ads: Layer promoted pins using zip code and audience data for targeted exposure.Monitor & Adjust: Regularly check pin performance and tweak strategy for conversion, traffic, and save rates.2026 Growth MindsetPinterest isn't just another marketing channel—it's an evergreen engine for discovery, conversion, and enduring brand relevance in the fast-changing digital world.Ready to Rank? Book Your SEO & Web Dev Services Today

How can MORE be BETTER? Often more is worse. Let's talk about the "right" more and get your business to the next level.   The MORE podcast.   https://dentco.us https://instagram.com/dentcopdr https://youtube.com/@servicemarketingpodcast      

Tune into expert AI and marketing strategies designed for entrepreneurs and brands striving to become indispensable with Favour Obasi-ike, MBA, MS. Explore technical SEO, AI marketing techniques, and actionable tactics to boost your visibility and revenue. This episode offers real-world advice to help you master digital marketing and grow your social business online and offline.Favour discusses the essential steps every business owner and brand builder should take to ensure their website and content are recognized, trusted, and indexed by Google. Topics span from domain acquisition and technical setup to organic SEO strategies and evaluating digital visibility. Focusing on the importance of foundational elements like DNS records, consistent quality content, and leveraging free Google tools, Favour makes the case for building a strong organic presence before running ads, ensuring long-term growth and authority online.Who Is This For?Entrepreneurs and small business owners Marketing professionals Website owners and bloggers Anyone aiming to improve online visibility and brand authorityIndividuals seeking long-term digital growth through SEOKey Moments & TimestampsSetting the Stage: Importance of Google for brand recognition and longevity online [00:00:04]The Brand/Google Question: Do you have a brand, and does Google know it? [00:00:36]Domain as Digital Identity: The role of domains for branding, using dovid.com as an example [00:02:05]Identifying Website Issues: Live advice and examples about email deliverability, domain authentication, and DNS health [00:10:33]Google's Free Tools: How to check if your site is indexed using site:domain.com and Google's experimental "learn-about" feature [00:19:37]Organic SEO Before Ads: Why you shouldn't run ads before building organic foundations [00:38:00]Technical Foundations: Importance of DNS, MX records, sitemaps, and technical configuration for trust/visibility [00:27:26]EEAT: Google's acronym – Experience, Expertise, Authority, Trust [00:46:58]Content Longevity vs. Social: Focus on blogs and evergreen content vs. ephemeral social posts [00:51:43]DIY Check: Step-by-step guide to see if you're indexed (site colon search) [00:54:07], [00:55:52]Action Wrap-Up: How to connect, get audits, and next steps [00:57:11], [01:00:13]SEO SummaryBrand = Domain: Your digital “home” is your domain; it's the anchor for all brand activities.Google Recognition: Being online is not enough—Google must be able to identify, trust, and index your content.Technical Health: Essential to configure DNS, email authentication (SPF, DKIM, DMARC), sitemaps, robots.txt, and page speed.Organic First: Build trust and visibility via organic SEO efforts before investing in paid ads for better ROI and lower cost-per-click.Content Quality: Content must have structure, value, and meet EEAT standards. Consistent publishing and context matter.Indexing Check: Use site:yourdomain.com and Google's “learn-about” experiment to see how visible your pages are.SEO Tools: Google Search Console, nslookup, and DNS health tools are critical for monitoring visibility and deliverability.Top FAQsHow do I check if Google knows my brand?Search site:yourdomain.com on Google to see indexed pages.What is the Learn About experiment?A Google tool (learning.google.com/experiments/learn-about/signup) to see what Google knows about your brand.Why do I need SPF, DKIM, and DMARC?These email authentications improve deliverability and trust.Should I run ads before optimizing SEO?No—establish organic foundations first to save money and increase effectiveness.What makes content rank well?High-quality, structured, relevant content that demonstrates EEAT (experience, expertise, authority, trust).Action StepsCheck your brand's index status with site:yourdomain.com on Google.Set up or update DNS, SPF, DKIM, and DMARC records.Connect your site to Google Search Console and submit a sitemap.Audit and improve page speed, structure, and content quality.Start a blog and focus on evergreen, helpful content answering audience questions.Use the Google “learn-about” experiment to gauge your brand's digital presence.Build organic authority before launching paid ad campaigns. Consistently monitor, update, and scale your SEO and brand foundation.Ready to Rank? Book Your SEO & Web Dev Services Today

For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That's all well and good, but Ace Hardware wants to make sure it doesn't lose sight of its core and unique offering.  On this episode of The Big Impression, Molly Hjelm, corporate VP and head of retail media at Ace Hardware, explains why embracing the unique advantages retailers already have — merchant relationships, localized inventory, customer trust and real-world shopping behavior — helps propel the media side of the business.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sztuczna inteligencja zmienia marketing szybciej niż kiedykolwiek wcześniej. Automatyzacja, analiza danych i nowe narzędzia AI otwierają przed firmami ogromne możliwości, ale jednocześnie rodzą pytania o rolę człowieka, bezpieczeństwo danych i przyszłość pracy marketerów.

No one can deny AI is here to stay and helping business level up. But leaning too hard into AI can create a cold environment. Balance human touch with Ai for the best of both worlds to get the most for your clients and experiences. Dive in as we point to Ai advantages and human strategies for the best business.   https://dentco.us   https://instagram.com/dentcopdr   https://youtube.com/@servicebusinesspodcast  

What makes people love brands like Apple and Chick-fil-A — while distrusting others like McDonald's?In this episode of The Franchise Advisory Board Podcast, Dave Hansen sits down with branding expert Todd Anthony to break down the psychology behind successful brands, franchise growth, customer trust, and audience alignment.They explore how branding impacts customer perception, why franchises must understand their target audience, and how companies can evolve their messaging without alienating loyal customers.First, a big thank you to our episode sponsor, ClientTether, for supporting the show and helping franchise brands build stronger, more connected relationships through smart automation.From Chick-fil-A and Apple to Quiznos, Toys R Us, Budweiser, and home service franchises, this conversation dives deep into real-world examples of branding wins, branding failures, and what businesses can learn from both.You'll learn:• Why every business has a brand — whether intentional or not• How customer perception shapes business growth• Why trust and consistency matter in franchising• How to know when your brand needs a refresh• The dangers of targeting the wrong audience• Why audience research is critical for scaling• How franchises can evolve their brand without losing identity• The role of differentiation in crowded markets• How strong branding creates emotional loyaltyTodd Anthony also shares practical strategies for:Brand positioningFranchise marketingAudience targetingBrand governanceCustomer trust buildingBrand consistencyRebranding strategiesMarket differentiationWhether you're a franchise owner, marketer, entrepreneur, or creative strategist, this episode is packed with actionable branding insights you can apply immediately.Special thanks to our guest Todd Anthony from Pinwheel Agency for joining the show and sharing his expertise.Connect with Todd:• Website: Pinwheel Agency• LinkedIn: Todd Anthony on LinkedInThanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.If you found today's episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

AI has made it easier than ever to move faster, produce more, automate workflows, and build leaner systems, but speed alone does not create sustainable growth. Part one of this connected conversation challenges the belief that constant sacrifice, permanent sprint mode, and “all gas, no brakes” ambition should be the default path for entrepreneurs, founders, creators, and growth-minded leaders trying to grow faster with AI. The danger is not just moving faster. The danger is believing faster means you can handle more without consequence. AI can support execution, ideation, communication, and productivity, but it cannot replace judgment, self-trust, infrastructure, recovery, or the human capacity required to sustain what you are building. A necessary sprint is different from self-abandonment. A sprint has a reason, a start, a finish, a communication plan, a recovery plan, and a purpose everyone understands. Permanent sacrifice has no finish line, no recovery plan, and often leaves your health, family, peace, relationships, and capacity quietly paying the invoice. Challenge yourself to “Face Your Actual 24” and not your fantasy version of productivity. Look honestly at what your day requires, what needs protection, what needs to move forward, and where AI can support your systems without becoming a substitute for discipline, boundaries, discernment, or real infrastructure. Growth should include “pockets of sunshine” inside the life you are actually living, not just a future version of success you hope will finally give you permission to breathe. This is not anti-AI, anti-growth, or anti-ambition. It is a wake-up call to stop treating sacrifice as the strategy. Growth should not require losing yourself, your family, your health, or your peace in the process, because if the business grows but the life around it breaks, what are you really building? Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Drop us a message!Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives.In this episode of Social In 10, we're joined by Brianna Norman, People & Operations Manager at Giraffe Social, for an honest look at what it takes to run a well-functioning agency from the inside out. Brianna shares how agencies should approach resourcing to strike the right balance between team wellbeing, delivery quality, and commercial sustainability… and why getting this balance wrong is one of the most common reasons agencies struggle to scale.e dig into what effective people management really looks like in a modern marketing agency, how leaders can retain and develop talent in an industry known for high turnover, and how to prioritise work and opportunities in a way that supports sustainable growth without pushing teams to breaking point.If you run an agency, work in one, or are thinking about building one, this is the episode you didn't know you needed.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Wir klären über die aktuellen Trends der Verkäufer und Markttricks auf!

Favour Obasi-ike, MBA, MS demystifies the Facebook Ads Library and LinkedIn Ads Library, providing a detailed walkthrough on using them to research competitors, understand ad trends, and inspire ad creation. He emphasizes the distinction between B2C (Facebook/Meta) and B2B (LinkedIn) advertising, noting LinkedIn's higher cost and intent focus, while underscoring the importance of organic branding as a foundation for paid marketing. Favour Obasi-ike demonstrates how leading companies deploy these tools, showcases nuanced platform differences, and compares cost-per-click across Meta, LinkedIn, Google, and TikTok. He also shares new insights on LinkedIn's evolving platform—including paid advice sessions—and explores the promises and pitfalls of AI-powered website builders, warning of current technical limits while highlighting practical safeguards. Throughout, he connects performance measurement, ad copy, landing page optimization, and conversion intent, offering actionable advice on research, conversion strategy, and digital asset protection for marketers and SEO professionals alike.Who Is This For?This podcast episode is ideal for:Marketing professionals, digital strategists, and business owners interested in mastering social media advertising.Anyone seeking practical strategies on using Facebook and LinkedIn Ads Libraries for competitor research, inspiration, and campaign optimization.Individuals curious about the evolving role of AI in SEO, website development, and digital marketing.Key Moments & TimestampsIntroduction to Ads Libraries: difference, power, and practical links – 00:00:03How to use Ads Libraries for research and competitive insight – 00:01:43Detailed comparison of search/filter functionalities (LinkedIn vs. Facebook/Meta) – 00:02:41Limitations: lack of public ad performance analytics – 00:06:25Roleplay: live demonstration with Nvidia and King Kong Marketing – 00:09:15Analyzing ad count and demographic distinctions (B2B vs. B2C) – 00:13:29Using ad longevity and impression markers for campaign inference – 00:14:33Brand presence & organic/paid synergy on platforms – 00:15:28Cost comparison: LinkedIn, Facebook, Google, TikTok – 00:36:14, 00:40:52Best practices: building organic presence before paid campaigns – 00:34:32Discussion: AI website building (pros, cons, future-readiness) – 01:00:41Safeguarding your digital assets and monitoring website readiness – 01:03:09Takeaways: action steps for competitive research and campaign improvement – 01:19:40FAQsQ: What's the biggest difference between Facebook and LinkedIn Ads Libraries?A: Facebook excels at B2C and provides wide targeting, while LinkedIn is tailored for B2B audiences and offers granular demographic filters (00:01:43, 00:13:29).Q: Can I see ad performance and conversion data in these libraries?A: No, performance analytics (like conversions or spend) are not publicly available, but ad frequency, longevity, and low-impression markers offer hints (00:06:25, 00:14:33).Q: Does Favour Obasi-ike recommend using AI website builders?A: They're rapidly evolving, but typically restrict customization and future scalability; always check if your site is AI-ready and back up your code (01:00:41, 01:03:09).Q: How does LinkedIn compare on ad costs?A: LinkedIn is typically $2–$6 per click, more expensive than Facebook and Google, recommending high-ticket or B2B campaigns for ROI (00:36:14, 00:40:52).Action StepsResearch Your Competition: Use Facebook and LinkedIn Ads Libraries to analyze competitors' creative, targeting approaches, and landing pages.Prioritize Organic Presence: Build robust, consistent brand profiles before investing in paid ads (00:34:32).Calculate Platform ROI: Factor in cost-per-click, sales cycle, and campaign intent before allocating budget.Test & Optimize Landing Pages: Ensure ad links align with campaign copy and optimize for conversions.Evaluate AI Tools Carefully: Use AI web builders with caution, regularly back up site code, and assess AI-readiness (01:03:09).Leverage Platform Updates: Explore new LinkedIn offerings like advice sessions for enhanced professional monetization (00:26:56).Safeguard Digital Assets: Keep site ownership and editability top-of-mind for future scalability and security.For a complete learning experience, review the episode's full discussion and check out the referenced Ads Libraries at the top of the chat (01:20:03).Ready to Rank? Book Your SEO & Web Dev Services Today

Behind The Entry PodcastsWant to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in 101 countries. Get in touch today. 

Favour Obasi-ike, MBA, MS guides listeners through the foundational role of URLs in digital visibility and SEO for 2026. URLs serve as digital identities for every webpage; their language and structure determine how easily search engines and AI platforms can find and rank your content. By adopting precise, location- and intent-based URL strategies—and regularly reviewing for duplication or outdated naming—websites can dramatically improve both local and global search performance.Further, Favour Obasi-ike explains upcoming trends, including Google's move toward localized and entity-based search, and emphasizes taking action for long-term organic traffic.Who Is This For?This episode is for entrepreneurs, business owners, digital marketers, content creators, and anyone building or managing a website in 2026 who wants to improve SEO, increase visibility, and better understand the critical role of URLs and digital real estate in organic search results.Ready to Rank? Book Your SEO & Web Dev Services Today

In Episode #91, Ross is joined by Drew Brucker, AI pioneer and marketing leader. Drew Brucker is an expert in building AI-driven visual and written identities, helping brands turn AI into a true brand asset that amplifies distinctiveness instead of erasing it. With a background in SaaS marketing and a focus on custom “ghost systems,” he helps companies move from manual execution to strategic curation without losing their creative edge. Ross and Drew discuss why most brands sound the same when using AI, how to avoid the generic trap, and the importance of front-loading deep context to build systems that protect and amplify what makes your brand unique. Find show notes and episode highlights at [https://nwrk.co/_] To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table. Misbah breaks down the post-iOS 14 reality and reveals the exact playbooks modern challenger brands are using to scale today. In this episode, we cover: The Post-iOS 14 Reality: Why the entire class of brands built on cheap paid ads simply no longer exists. Year-One CPG Playbooks: What the fastest-growing brands actually do in their first year (hint: it has nothing to do with media spend). Killing Vanity Metrics: Why follower count is the metric that refuses to die—and what you should be measuring instead. TikTok Shop's True Role: How to properly integrate it into your modern marketing mix. Measuring the Unmeasurable: How to spot the "halo effects" that prove social is working before the revenue data catches up. The AI Equalizer: Why "taste" is the last true differentiator for marketers in a world where everyone has the same AI tools. Watch the video version of this podcast on YouTube: https://youtu.be/v5lbv-u9bOk Links & Resources:

Episode Summary In this episode, Cary shares a keynote-style talk about how to think about AI without getting overwhelmed. He compares AI to a capable intern: adaptable, available, and ready to help, but only as useful as the direction you give it. Cary walks through the current AI landscape, why so much money is being invested, and why tools like ChatGPT, Claude, and Gemini are just the beginning. The heart of the message is simple: you do not need to master every tool or chase every trend. Start with curiosity, find one useful task, and learn how to work with AI in a way that saves time, improves communication, and helps people do better work. 3 Key Takeaways Treat AI like an intern, not a magic box. The better the context, direction, and feedback you give it, the better the results will be. Start with one thing. Do not worry about what everyone else is doing. Find one repeatable task that eats up your time and see how AI can help shrink the "busy middle." Curiosity matters more than certainty. The tools will keep changing, but the habit of asking better questions, testing ideas, and learning as you go will stay valuable. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Drop us a message!Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do.In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it, how she balances staying true to Hotel Chocolat's brand identity while adapting content, tone, and cultural references for American consumers, and what she's learned about translating brand storytelling across cultures without losing what makes the brand disctinct.We also explore the role social media plays in building both awareness and emotional connection from day one when entering a new country, and why getting that balance right is critical for long-term brand equity.Plus, Social Media Manager Lucy Torrance from the Giraffe Social team joins us for the news segment, where we tackle one of the most debated topics in marketing: how to effectively balance brand building with performance-driven campaigns, and why the strongest strategies integrate both rather than treating them as separate disciplines.You can contact Grace directly by emailing grace.noice@hotelchocolat.com, as well as follow Hotel Chocolat on Instagram, Facebook, and TikTok at @hotelchocolatusa. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Pourquoi vos utilisateurs sont déçus alors que votre produit tient ses promesses ?C'est souvent là que se cache le vrai problème : un décalage entre ce que vous racontez… et ce que vos utilisateurs vivent réellement.Dans cet épisode, je reçois Hélène et Doriann, qui travaillent main dans la main sur des sujets de Product Marketing et de Product Design pour aider les entreprises à aligner promesse, expérience et adoption.Ensemble, ils partagent leur approche terrain pour faire collaborer ces deux fonctions souvent silotées.Vous allez notamment découvrir :

This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

Many small service businesses are sleeping on Ai search. AEO/ GEO etc.  In this episode we provide the game plan and framework for your business to be found. Dive in now and get busy.   https://dentco.us   https://instagram.com/dentcopdr

Behind The Entry PodcastsWant to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in over 90 countries. Get in touch today. 

26+ actionable passive income ideas for 2026 and beyond in this lively and interactive episode with Favour Obasi-ike, MBA, MS and a panel of guests. Drawing inspiration from a viral Instagram post by Business Bounce, the conversation moves far beyond a simple list—delving into real experiences, mindset, and strategies for creating true wealth streams.Listeners are guided through proven paths like dividend stocks, selling digital courses, high yield savings accounts (HYSA), rental real estate, affiliate marketing, and innovative digital ventures such as podcasting and blogging.Our guests share personal stories, cautionary tales, and practical recommendations. The episode emphasizes the importance of research, updating your skills, the power of community, multiple income streams, and maintaining the right money mindset.The dialogue covers everything from global economic nuances, risk tolerance, automation, and leveraging data, to optimizing your online presence for long-term recurring income.Practical tools and resources are mentioned, such as Google AdSense, Cap.so, and tips for leveraging couponing apps or optimizing SEO for passive returns.Real-life examples and community questions bring depth and high value to listeners at any stage of their wealth-building journey.Ready to Rank? Book Your SEO & Web Dev Services Today

Business & Marketing Clubhouse host Rocki invited SEO expert, Favour Obasi-ike, MBA, MS to break down the essential framework for generating consistent, monthly sales through your website. Whether you are a solopreneur just starting out or an established business owner looking to scale, this conversation provides a roadmap for turning your digital presence into a high-performing storefront.This session focuses on the strategic and technical requirements for achieving recurring monthly sales. Favour Obasi-ike explains that monthly sales are a result of continuous effort and "property" building. By treating every new page as an asset, businesses can create multiple entry points for customers, much like a physical storefront with multiple doors.Favour emphasizes that a website is not just an information portal; it is your primary business asset. The discussion centers on the concept of "page depth"; the idea that your website's value increases as you add more entry points for potential customers. By benchmarking your progress (aiming for at least one new page per week), you can build a robust library of content that the algorithm indexes, ensuring long-term visibility.The episode also dives into the distinction between "money pages" and "information pages." A money page is defined by its ability to capture leads or facilitate a direct transaction, such as through email sign-ups or product checkouts. Favour shares a powerful case study on Canva's early growth strategy, illustrating how consistent blogging and SEO-focused content creation laid the foundation for their global success.Listeners will also learn about the technical infrastructure needed to support growth, including the benefits of WordPress multi-site setups and global carts over traditional "rented" platforms. The conversation concludes with a deep dive into the music industry and royalties with guest Aurora the Goddess, highlighting the importance of brand ownership and data tracking across multiple platforms.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS, dives deep into the realities of budgeting and investing for SEO services in 2026. Favour explains that businesses should expect to invest between $500 and $10,000 monthly, emphasizing that organic search provides a much higher long-term conversion rate than paid media. The conversation heavily highlights the necessity of technical SEO—such as integrating Google Search Console and fixing canonical tags—before scaling content. Furthermore, Favour breaks down the evolution of "AI SEO," explaining how modern websites must use structured data, updated content tags, and local zip code embedding to ensure they are recommended by AI bots and localized search updates.Who is this for? This content is perfectly tailored for business owners, digital marketers, entrepreneurs, and content creators looking to navigate the technical and financial realities of search engine optimization in 2026. Whether you manage a local brick-and-mortar shop or a global e-commerce brand, this breakdown provides a blueprint for leveraging organic growth and artificial intelligence.Ready to Rank? Book Your SEO & Web Dev Services Today

AI is speeding up content, but at what cost? The hidden danger of “AI sameness” in marketing and how it's quietly eroding brand voice, differentiation, and growth. If your messaging sounds like everyone else, you're already losing attention. Learn why leaders must own their message, where AI overuse shows up, and how to fix it before it stalls your business.You're listening to the No B******t Marketing Podcast!If you like what you heard, subscribe to our podcast ⬇️Apple: https://apple.co/3dMVyPRGoogle: https://bit.ly/37dCIPsPodchaser: https://bit.ly/37ojHtGSpotify: https://spoti.fi/3f4biOQTuneIn: https://bit.ly/3dWws1bStitcher: https://bit.ly/2MPIZYcTo learn more about MASSolutions, head over to massolutions.biz

Enterprises spent the last decade hardening the front door for human users. Now a new class of worker is showing up to the same applications, asking for the same data, and acting on someone else's behalf. Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security, joins ITSPmagazine to talk through what changes when ten or more agents are operating in your name across email, code repositories, Confluence, Salesforce, and ServiceNow at the same time. For Shreyans Mehta, safe enablement is the central question. Consumer chatbots normalized point-to-point connections into personal inboxes, but enterprise agents are reaching into crown-jewel systems where blanket access is not an option. Cequence Security has spent years protecting applications and APIs for telcos, financial institutions, and retailers, and that history shapes how the team is approaching the agentic shift: how do you let the right work get done without handing over the keys to the building? Identity alone is not the answer. Agents can hallucinate, can be prompt-injected, and will go to great lengths to complete a task. Cequence Security addresses this with what Shreyans Mehta calls an agent persona, a dynamic, job-description-driven scope that limits an agent to exactly what its role requires. An email assistant gets read access and a calendar check, not the ability to send or delete. The job defines the permissions, and the permissions follow the agent through the Cequence AI Gateway platform. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Shreyans Mehta, Co-Founder and Chief Technology Officer, Cequence Security LinkedIn: https://www.linkedin.com/in/shreyans-mehta-37a529/ RESOURCES Learn more about Cequence Security: https://www.cequence.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Shreyans Mehta, Cequence Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, agent identity, AI agents, agent persona, API security, non-human identity, safe enablement, enterprise AI, prompt injection, MCP, AI gateway Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Favour Obasi-ike, MBA, MS breaks down the semantic web SEO concept of "page indexing," explaining that it is simply the process by which search engines discover, crawl, and store your web pages in their database. Using a library analogy, he explains that just as a library must log a newly purchased book before patrons can find it on the shelf, Google must index your pages before users can discover them in search results.Favour emphasizes that high-quality content is practically invisible if it hasn't been properly indexed.He also walks the audience through the technical steps of verifying a domain via Google Search Console and stresses the importance of owning your hosting and DNS records.Who is this for?This content is tailored for business owners, content creators, podcasters, and website managers who want to understand fundamental SEO concepts to increase their online visibility and website traffic.Key MomentsSegment 1: Introduction to page indexing and how it builds long-term business visibility.Segment 2: Step-by-step technical guide to setting up Google Search Console and submitting sitemaps.Segment 3: Understanding how accidental "no-index tags" can hide your website from the internet.Segment 4: How third-party platforms (like Apple Podcasts and Spotify) generate indexed links that boost your search presence.Segment 5: The "Library Analogy" explaining why indexing is simply digital storage.Segment 6: The importance of controlling your Domain Name Server (DNS) and hosting platforms.FAQsWhat is page indexing?It is the process where search engines discover, crawl, and store web pages into their database, making them searchable and eligible to appear in search results. Ultimately, indexing simply means "storage on the web".Why isn't my website showing up on Google?Your site might not be indexed. This can happen if you haven't submitted your sitemap to Google Search Console, or if your site has default "no-index tags" that actively tell Google to ignore your pages.Does podcasting help with indexing?Yes. When you publish a podcast episode to platforms like Apple, Spotify, or Amazon, each of those platforms creates a link that gets indexed by Google, multiplying your online footprint.What is a DNS and why does it matter?DNS stands for Domain Name System or Server. It connects your domain to your hosting platform. You must have access to your DNS records to verify your site ownership with Google and ensure you maintain full operational control over your business's online presence.Action Steps Recommended by Favour Obasi-ikeCheck your site status: Use a tool like nslookup.io to research your website's domain records.Set up Google Search Console: Go to Google Search Console and add your domain property.Verify your domain: Copy the provided TXT record and add it to your DNS records within your hosting platform to prove you own the site.Submit your sitemap: Once verified, submit your sitemap (e.g., yourwebsite.com/sitemap.xml) to Google Search Console to prompt Google to scan your pages.Audit your hosting setup: Ensure you have direct, personal access to your own domain name server and hosting plan to avoid losing control of your intellectual property.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode we open listener mailbag and talk GEO- The AI of seo. With new boys in town, is your business being showed on Chat, Perplexity, Claude et al? Get the tips on how to rank now on the LLM's from an SEO who has been at it before google and yahoo.   https://dentco.us

Pranav breaks down why the way we've always tested products and campaigns is fundamentally broken, how 90% of all decision-making happens in the subconscious, and why asking people what they think is almost completely useless. Neuro Insight's brain-mapping technology cuts through the noise, accessing the hidden drivers of human behaviour that people can't even articulate themselves. They also get into why marketing didn't just break on its own - culture broke first - and what it's going to take to fix it, from rediscovering the lost craft of storytelling to building the kind of CMO courage that puts real money behind real conviction. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/BLXF2kAqoWc

The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms. Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/ RESOURCES Learn more about Token Security: https://www.token.security/ Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 made one thing impossible to miss: AI is on every sticker, every slide, and every booth. Sorting signal from marketing has never been harder. Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, joins this Brand Highlight to continue a conversation that started on the show floor in San Francisco and was worth picking up again once the noise settled. Stellar Cyber has been incorporating machine learning into every layer of its security platform since 2015, well before AI became the marketing default. The position Lisa Liu brings is direct: AI is not a one-size-fits-all solution. A large language model is not the most efficient way to parse log data, and slapping an AI label on existing functionality is not the same as designing for the analyst pain points at every stage of detection, investigation, and response. The conversation closes on the autonomous SOC question, where Stellar Cyber argues for a human-augmented approach. Promises of complete autonomy deserve healthy skepticism; guardrails matter, and keeping a human analyst in the loop is what allows AI mistakes to be caught and contained before they cascade. It is a Brand Highlight worth a few minutes for anyone trying to separate AI substance from AI theater in security operations. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyber | On LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Learn more about Stellar Cyber: https://stellarcyber.ai/ View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Lisa Liu, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, Multi-Layer AI, human-augmented autonomous SOC, machine learning, Open XDR, NG-SIEM, security operations, AI in cybersecurity, agentic AI, SOC analyst, security platform Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 is in the books, and the post-event read is familiar. More vendors, more AI-driven marketing, more noise, and a buyer-side audience that increasingly cannot tell who to trust. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins ITSPmagazine for a quick post-event catch-up on what he walked away with, and what is quietly shifting underneath all that volume. The headline takeaway is what Michael Parisi calls the "fog of more." Marketing has done its job too well. CISOs and business leaders facing real decisions cannot tell competing solutions apart, do not know where to start, and are not sure their current stack is even the right one. Too much information has become its own information problem. What is shifting, according to Michael Parisi, is where the meaningful conversations actually happen. Closed-door, hallway, and dinner conversations have always existed at RSAC Conference, but more people are now openly recognizing that this is where the real industry decisions get made. That recognition is changing how teams plan to engage with future conferences and industry events. For Steel Patriot Partners, which describes itself as business owners first, engineers second, and security and compliance practitioners third, that is exactly the conversation they want to be in. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners | https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Learn more about Steel Patriot Partners: https://www.steelpatriotpartners.com Steel Patriot Partners Assistance Center: https://www.steelpatriotpartners.com View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Michael Parisi, Steel Patriot Partners, Marco Ciappelli, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, RSAC, cybersecurity compliance, fog of more, vendor noise, CISO, GRC, cybersecurity advisory, FedRAMP, CMMC, HITRUST, AI security marketing, hallway conversations, post RSAC Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media marketing success starts with understanding your audience, yet most creator-entrepreneurs skip this step entirely. Without that foundation, even consistent creators end up guessing what works, leading to low engagement and missed business opportunities. In this episode of the YAPCreator Series Replay, Hala Taha shares proven insights from experts like Neil Patel, Julie Solomon, and Ken Okazaki to help you understand your audience, create content that converts, and build a loyal, engaged community. In this episode, Hala will discuss:  (00:00) Introduction (02:04) Neil Patel on Finding the Right Audience (06:22) Turning Your Audience Into a Business (08:28) Creating Content That Actually Converts (12:55) Understanding What Your Audience Really Wants (17:29) Mastering Your Craft and Building Trust (21:48) Using Data to Guide Your Content Strategy (23:32) The Toilet Strategy for Video Marketing (26:13) Adapting Content Based on Audience Feedback Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting  Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0  YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM  YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt  YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp  YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 YAPCreator Replay E4: youngandprofiting.co/YCR-E4  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Content Creator, Storytelling, Advertising, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing Podcast 

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Social media is a powerful marketing tool, but most entrepreneurs still struggle to leverage it and build a brand that stands out. In this episode of the YAPCreator Series Replay, Hala Taha shares how to use content creation as a strategic tool to grow your personal brand. Featuring insights from top creator-entrepreneurs like GaryVee, Jenna Kutcher, and Kat Norton, you'll learn social media marketing tips to grow your business and unlock your potential as a content creator. In this episode, Hala will discuss:  (00:00) Introduction (01:14) Growing a Business with YouTube Content (07:54) Jenna Kutcher on Authentic Personal Branding (11:57) Creative Idea Generation and Content Scaling (19:00) Energy and Magnetism in Content Creation (24:13) Mastery and the 10,000-Hour Rule (29:40) Kelly Roach's Conviction Marketing Pyramid (40:13) What's the Best Time to Be a Content Creator? Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING AT&T Business - Power your small business with reliable connectivity from AT&T. Switch today at business.att.com.  Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting Resources Mentioned: YAP E278 with Sean Cannell: youngandprofiting.co/40GYZCy YAP E316 with Kat Norton: youngandprofiting.co/40I34q4 YAP E291 with Gary Vee: youngandprofiting.co/41DRxcd YAP E295 with Jenna Kutcher: youngandprofiting.co/40FzNw6 YAP E275 with James Altucher: youngandprofiting.co/4h2d2bG YAP E155 with Kelly Roach: youngandprofiting.co/4h1LfrD  YAPCreator Replay E1: youngandprofiting.co/YCR-E1 YAPCreator Replay E2: youngandprofiting.co/YCR-E2 YAPCreator Replay E3: youngandprofiting.co/YCR-E3 Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast