Podcasts about marketing podcast

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

In this episode we showcase 7 tried and proven strategies to help your business drive dollars and growth. Come lend an ear today!   #dentcopdr #marketing #podcast https://dentco.us https://instagram.com/dentcopdr  

On the latest episode of The Big Impression podcast, Samsung's Allison Stransky discusses the company's new AI-focused campaign, “Your Home Speaks You.” She explains the importance of conveying how Samsung's AI-powered home-automation features benefit the consumer.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're joined by Allison Stransky, Chief Marketing Officer at Samsung Electronics America. She's led brand strategy at global companies like Google and L'Oreal, and now drive Samsung's vision for the connected home.Damian Fowler (00:24):Allison's here to talk about Samsung's new campaign Your Home Speaks You launched in June. The campaign highlights the joy of a home that feels more personal, showing how Samsung's connected products and Galaxy AI come together in everyday moments. Think a washer dryer that finishes a load in 68 minutes or a fridge that tells you to order some more cheese.Ilyse Liffreing (00:47):I love that idea. It's an omnichannel campaign built on real consumer insights about what homeowners actually need and how connected tech can save time, reduce stress, and make life a little easier.Damian Fowler (01:01):So let's get into it.Ilyse Liffreing (01:08):So Alison, the campaign Your Home speaks to you. It really redefines the home, not just as a space but as a feeling. And for the first time, it actually connects all of Samsung's various products into one overall story where anybody can pair these devices throughout the home together. Can you discuss the campaign and then how you translated that vision into the creative?Allison Stransky (01:31):Absolutely. So the initial insight behind your home speaks you is that we are all unique individuals and so are our homes, but also our homes are unique reflection of ourselves. And this actually went back to a campaign that we launched in 2024, but in 25 we took a really exciting evolution, which as you said was the first time we made a wide reaching video, digital video campaign featuring multiple Samsung products working together because we wanted to really convey to consumers who know consumers who don't know how much more you can get out of the Samsung ecosystem when you connect it all through smart things and what is also net new, how Galaxy AI takes those benefits really to the next level. So we are firm believers in how incredible our products are and how amazing they can all be when they work together, but we needed to translate that into something really tangible and relatable.(02:38):So that's where it came to life. In this campaign we featured four different hero products, the two TVs, combo washer dryer and the Bespoke fridge in sequence with a number of mobile products because that is where a lot of the real benefits of the interoperability can start to happen and then looked for real emotional insights to drive the storyline. So to turn that idea into a campaign, it all starts with the data. So we wanted to start by understanding the features and the benefits that our consumers like the most about our products and how our products work together. And then we took that data and turned them into insights. So to give you an example of how that worked, I'll start with the bespoke combo washer dryer. This is a new product that we launched in 2025. It does a wash in a dry all in one cycle in 68 minutes.(03:38):So this is the fastest combo washer dryer on the market, which is great. Fast speed is a great benefit, but when you connect to smart things and you start working with all of your devices together, you can really take your efficiency to the next level through things like notifications. But the human insight that comes into play is imagine that you are coming home and have to get ready for a date and you find that your dog is sitting on the clothes that you laid out for your date and your now brief tells you you have to be out the door in 75 minutes. Well, Samsung saves the day or the date night with the combo washer dryer and the sequence of notifications so you can get ready to go. And that's how really we thought about the whole campaign of bringing it together is it started with a product, it's made better by smart things in ai, but it's really a data-driven human insight that takes the whole thing and brings it to life.Ilyse Liffreing (04:34):Oh yeah, that's really cool. I know it took me two and a half hours to do laundry the other night.Damian Fowler (04:39):That's way too long.Ilyse Liffreing (04:41):And your own research has found that 76% of households already own at least one SAM product and then 27% have three or more. So how did those data insights actually help you shape the campaign?Allison Stransky (04:56):Well, that is data that we're really proud of. We are so proud to be in 76% of households, but then when you look at the drop off, between 76% have at least one Samsung product and 27% have three or more. We really believe in the benefits that are unlocked when all of our products are working together. So in theory, only 27% of households are realizing this state that we know can be possible. So it is one of the things that has driven this is like it is important for you to unlock all of the features and all of the capabilities of whether it's your appliance, your TV or your phone. They really are better together. So that was one of the drivers behind this campaign. Another one of the drivers is we launched Galaxy AI in 2024 and now we've been over this hurdle of there is strong awareness of Galaxy AI and AI in general of what it is and what it can do, but we need to help consumers along on this journey of seeing all the benefits that AI can unlock.(06:01):So we talk about Galaxy AI as being your true AI companion. And what we mean by that is we've moved beyond automation and it's now personalized predictive, anticipating your needs and offering you meaningful personal insights. And that's something else that we want to start telling the story of because that's the thing that's going to get you to say, oh my gosh, my phone can do so much more and now enter smart things. My phone and my fridge or my phone and my TV can help me start building this really amazing connected lifestyle that's going to help me insert the benefit that isn't relevant to you. Is it save time? Is it have a better movie watching experience? There's so many things that this can enable that. That was, it was those things that added up to really inspiring us to create this campaign.Damian Fowler (06:53):I'm really interested to hear a little bit more about the style and the tone of the aesthetic of this campaign, how it aligns this futuristic vision with very human insight.Allison Stransky (07:03):We always think not just about the tech itself but the design. So it really goes back to the product and how we represent our products because it is not just about having this functional high tech TV, refrigerator, et cetera, but we want them to be designed forward and fit them beautifully into your house. So that's our baseline philosophy as it came to this campaign. We want to represent how beautiful and designed for the products are, but also Samsung, the brand as a whole. So we are joyful, colorful, open, inclusive as a brand. And so to get that feeling and to bring that to life, we worked with an amazing team. Crispin was our creative partner and Mathy was our director duo partner who really brought that vision to life. So Crispin was not new for us. We have been working with them since 2024, and so they really get and feel our brand.(08:05):But Mathy is a creative team that we and the Crispin team have really admired and wanted to have an opportunity to work with because we felt like they really get it, they get Samsung, they get what they're trying to do and then they bring their own incredible spin to it. So two of the things that I loved about them, and I will say they all this team really surpassed expectations. One was their approach to color. Like I said, we are a design forward colorful brand and they really captured a very modern look and feel. But then secondly, they have an incredible attention to detail that I hope our viewers pick up on when they watch the spots and see all these tiny little things that came together. One of my favorite examples of that was in our neo QLED eight K TV spot. The storyline was that this couple is obsessed with westerns and they want to have the most immersive TV western viewing experience, but their whole house is designed like Western fans and there's all this little attention to detail in tiny hats and cowboy boots that they strategically placed everywhere in the spot.(09:20):And when we saw it come to life, we just, like I said, it surpassed our expectations and we know we picked the right team.Damian Fowler (09:31):Allison, I'd really love to ask you a little bit more about the actual media buying strategy behind the campaign. Can you elaborate?Allison Stransky (09:37):Absolutely. So it's really special to work at this brand. A lot of CMOs have a lot of love for their brand. I've had love for Samsung before I worked here, so I feel fortunate to have this seat and everything that we create is so it's thought out from the product perspective, from the communication perspective, from the media buying perspective because we want to make sure, one, you understand what we are trying to do. Two, we reach the right people. Something else that is unique about working in a brand that has touched this many households is one of the reasons we've done that is we have so many products and part of that is getting the right message to the right person at the right time. Because if you're going back to school and you're in college shopping mode, I have really relevant phones and laptops and tablets that are going to monitors that will enhance your back to school experience.(10:40):I don't want to serve you a refrigerator ad at that time. And so that's where end to end, every detail needs to be thought out because even the targeting needs to get the right spot to the right people. As I talked a little bit about, this is year two of the campaign in the first year we created stories and vignettes around Are you a workout from Home Maven? Are you a home chef? And when I saw the corporate, the boss lady served to me, I was like, this is all working. The media is working out is the one that I've also been served.Ilyse Liffreing (11:16):Yeah, it seems to me like it's a truly omnichannel kind of strategy as well, and that kind of fits in with the overall smart things theme in a sense.Allison Stransky (11:25):It does. I appreciate that connection because smart things is one of the things that's really special about the Smart Things app is that it is an open ecosystem. It works with everything that is built on the matter platform. So it's not just for Samsung products. And not only is that in line with our value system of openness and inclusion, but that helps our consumers and smart things app users reach another level of benefits and impact. And what I mean by that is health is a big area, for example, that we focus on and sleep within health is critical, but part of your sleeping environment is are your shades open or closed? How well lit or not well lit is your bedroom. And we want smart things to be part of making that perfect sleeping environment. But we don't make lights, we don't make curtains, but we are very happy that you can connect smart lights and smart curtains to your smart things app and with Samsung products create this holistic environment where you can sleep better or wake up better. And it's all a part of our vision of Look, we want to add value to your life. We want to be a very useful, helpful brand.Ilyse Liffreing (12:39):And on that note, let's dive into some of the insights a little bit because you mentioned you wanted to make a smart things ecosystem feel more intuitive and easy to access. So what were some of those signals or behavior changes that you're watching for to see if this message lands?Allison Stransky (12:54):It starts with the KPIs. So we are looking to understand is registration smart things registration increasing? Because the very first step is hook up a product, begin to use the app, start to see what you can get out of that. But from there we want to see that multi-device accounts are also growing because if you have multiple devices connected now I'm starting to get an indication that you are seeing more benefits than, look, you can use your phone as a remote control to turn your TV on and off. That's great. I actually do that a lot in my house. But the sleep benefits, the health benefits, the full ecosystem really gets better when there are multiple products. So the first indication is sign up and start using it. The second is how many products are on there because now I know that you're starting to get a little bit more engaged and we're looking at signals outside of smart things usage as well.(13:52):So for example, only a few weeks into this campaign running, we saw a 55% increase in smart things searches versus year ago. And that was really exciting to us because that means there's a lot of curiosity around the app and what the app can do. And concurrently we had created a set of assets that we're calling smart things 1 0 1 and they are a series of literally 101 videos that were designed to be very SEO forward and answer questions that we either know people are asking or we believe people are asking about the app. So we've created this process whereby you see the campaign, if you're not familiar with smart things, you might go, oh, what is this? Let me learn some more. And now when you go out there, there's a ton more video to take you on your own personal journey that starts with what is smart things all the way down to, okay, I get it, I'm hooked up. How can I create this? My refrigerator helps me, meal plan experience. It's a number of signals and behavior changes that we're looking at along the way.Damian Fowler (14:58):It makes sense that there's an educational component to this campaign that runs alongside it because I'm curious, when people hear your home speaks to you, they may say, well, what does that mean? What does it mean to me? I mean maybe this tech is even intimidating to some people.Allison Stransky (15:12):Yeah, I think it is fair that this is not second nature to us yet. We are fascinated by each generation of new people who are born are going to be much more tech native than the generation before them. But right now our consumers are really, you're kind of in the millennial and exes are buying a lot of the houses that the appliances are speaking to. Zs are buying phones and certainly TVs but not as many of them are homeowners. So we do think it's really important that we make that journey as seamless and easy as possible because once a lot of the benefits are literally set it and forget it and you can go and continue on your life, but we want to make sure end to end you are supported in your journey. So even outside of this campaign, we are piloting a lot of things whereby our service line people, you can call in and get tech support to set up smart things or we foresee a future state where you can set it up, you can have somebody come in and set it up in your home so that it is all that much easier and ready to go.Damian Fowler (16:25):Now you talk about it. I do think maybe this is a generational thing as well. I suppose if people aren't homeowners serving them, an ad for a fridge may not be that relevant. So you must see an interesting breakdown across generational demographics.Allison Stransky (16:39):We do it is there's a wide range of to be in 76% of households, we have a lot of wide range of consumers too. We also have ranges within our products. We have, not all of our refrigerators have screens, but we sure do love the ones that do. But what we found is through a wide portfolio mix, so many people can see the benefits that they're looking for out of our products. And then it's really our responsibility to make our marketing work harder, to make our media dollars more impactful to and our agency partners as well to get the right content to the right people at the right timeDamian Fowler (17:22):On the right phone.Ilyse Liffreing (17:24):Yeah, that is very interesting because people are using even search and AI chatbots for their questions and how to get those answers. So I think it's a great strategy. But looking at the big picture now, how do you see AI continuing to evolve the role that Samsung plays in people's homes?Allison Stransky (17:42):We really believe that AI is going to continue to be more prevalent, more ubiquitous, more important all of our lives. So AI is not new and we've been innovating in AI for more than 10 years. But what has changed is a lot of the LLMs and the media and a lot of this honestly just talking about it have put these benefits and the power of it on consumer's minds. So now we're in the early stages of, okay, the benefits are here. Let's start with helping you understand what Galaxy AI is and then how AI can make a difference on your refrigerator and your tv. And we are seeing this journey, and to be honest, AI is moving so fast that we could be there in a year, we could be there in three. We don't really know how ready consumers are going to be to jump in with us on all of these things, but the innovation roadmap is there and the communication roadmap is there to say, all right, we know it's going to be here and what we know, it's here to stay.(18:44):Let's just take you on this journey. Let's start with the features and the benefits that you have seen the most value in. So for example, a lot of people are using things like circle to search and photo editing capabilities because that is really valuable, but also on the fun side of adoption. So we've worked those into our campaigns. Another one that as an example from this particular smart things campaign in the Frame Pro spot, we showcase for the first time the frame has always been our art tv. Normally we're showing how you can put Van Gogh on your wall because the insight behind the frame is that your TV shouldn't be a black box when you're not using it. Well now it can display family art, meaning photos that you've taken and edited to take that guy in the background out that you wished wasn't in there. And you can see all of this come to life, but this is still the early stages of what the AI journey is about. It's going to be become even more automated and assistive as we get into this stage of multimodality all of your devices and apps connecting and doing more things for you. But we feel it's our responsibility to help you understand what that looks like, not just how it works, but what's the end benefit to you. And then you'll be excited to come along with us on that journey.Ilyse Liffreing (20:02):Now what about outside of the home? Do you envision a future where the smart things ecosystem even extends maybe in the cars travel or public spaces, maybe even as part of a new innovation roadmap?Allison Stransky (20:15):Yes, we would. It does exist a little bit today and we'd be so excited to see even more so we did just recently launch Smart Things Pro, which is an enterprise solution for smart things. So right now business owners can see a lot of benefits like controlling whole hotels. One of our favorite examples that we shared at CES this year was that smart things pro can control your cruise ship. Not a lot of us are in market to buy cruise ships, but showing the power of what it can do and how it exists is really exciting. And I think we envision a world where smart things pro from a business outside of the home perspective can connect to smart things on your device and on your app. And we foresee a roadmap of when you show up at a hotel, you can have your room set to the temperature you like, which not just makes it for a more comfortable experience for you, but could help a whole hotel be more sustainable by not blasting the air conditioning for everybody who doesn't want it to be 62 degrees or whatever it feels like it's set at through smart things.(21:22):And Hyundai, your EV can be your whole house generator. So there's cool stuff in the works that we are working on getting the news out there to our consumers because there's just so many benefits. We also kind have to start by thinking about the bigger ones, which back to this campaign, the things that people want every day are make my life easier, help me save time, help me make my home more enjoyable with my family.Damian Fowler (21:51):Do you think that there's any way that this campaign can help move the needle in the direction of broader acceptance of say, AI and automation?Allison Stransky (22:00):I think it's going to play a part in that we have so much within Samsung that we are talking about in the AI space that I think Samsung as a whole is a massive contributor to shifting the AI conversation. So fortunately there are some partners out there like Chat, GP, GT and Meta are also continuing the narrative and bringing up total awareness. So we're very excited for the more AI conversation that happens, the more interest and curiosity there is in AI benefits. And then we are here with on-device AI on our smartphones and televisions and appliances, our responsibility when you come now you know what AI is. Now our responsibility is to help you see the benefit that you can get from not just individual Samsung products but how they all work together. And I think we are at this really exciting tipping point for not just tech companies but consumer companies everywhere to help all consumers say, look, we're moving into the AI generation. It's here to stay. We're going to do it together. You find the AI solutions that are right for you. And that's how I think we'll all come along on this journey.Damian Fowler (23:14):I just want to know, can I ask my fridge to tell me when I need to order some new cheese?Allison Stransky (23:18):Cheese? I would prioritize cheese too.Damian Fowler (23:21):Okay. We've got some quickfire questions now that EIS is going to kick off.Ilyse Liffreing (23:25):Okay. Yes. So Alison, what's your favorite scene or moment from the new campaign that you believe best captures the heart of your homes beaks you?Allison Stransky (23:35):So in each of our four spots, there's a moment where our hero just makes this look like I've got this. So my dog is sitting on my day clothes, I've got this, my kids can't agree on dinner. I've got this. And that's the part that I think that captures because whether it comes from the surprise of dog on clothes or I got tackle dinner every single night, I think that's a very real moment that people go through every single day and you get that own personal little rush of like, you got this covered. But on a personal level, it is, I do really love the fridge spot where dad is cooking dinner for two kids because we laugh about this at home because every single night my husband is cooking dinner for our kids. And so that one for me is like a little slice of life, but there's a moment of confidence where you're in control. And that's what I think really encapsulates the spirit of this campaign.Damian Fowler (24:37):What's one feature of the Samsung Smart things ecosystem that you personally can't live without?Allison Stransky (24:43):So I am personally obsessed with all the innovation we have in this health space and sleep in particular because we know most Americans report they don't get enough sleep, but I am definitely part of that set as for mentioned to kids. So what I'm really excited about is the capabilities of your wearables to track how you are sleeping, connects that to your personal temperature in the middle of the night and auto adjust your thermostat accordingly to bring the temperature up or down depending upon what you need. So I will be completely honest, my full house is not fully smart thermostat enabled yet, but this is the one on my wishlist that I'm like, I need this because I am a wearable and health tracker enthusiast.Ilyse Liffreing (25:33):Okay, here's the next one. Which consumer insights helped you the most in developing this campaign?Allison Stransky (25:40):So when it comes to this campaign, we were looking for insights that I guess I'll say weren't so surprising as they were relatable. So I'm not sure that I can say from this campaign, but on the consumer insight that surprises me the most is that I'm not kidding and I'm not being facetious. People report saying they would rather live without their left hand than their mobile phone. I know that our phones are important, but I will say that is surprising because that is to report that that is a level of, I don't know if it's dependency or love, but either way that reminds me that we make a really special product that people really, really value in their lives. And I think that is just wild when they say it like that.Damian Fowler (26:27):Well, we did live without them a long time ago, so. Well, I did. I'm Gen X. Is there a brand campaign inside or outside tech that you think is nailing emotional storytelling right now?Allison Stransky (26:39):So it's not exactly a new spot. They've been doing it for a little while, but I loving Volvo and they released a spot, I believe it was last year, towards the end of the year for the New Ex 90 where it is a beautiful story of a couple has just found out that they are pregnant and they flash forward and they see their whole lives unfold. And then there's a moment where Volvo is critical in their safety features of making sure that this all happens. And I'm going to give you just enough tease because I think people should go look up this spot. This is a piece of art in video advertising. And I still get chills when I think about it. So that's one in particular that's really good. But then they've taken a lot of other moments with dad and daughter learning to drive together. And so many of these other things that I think cars can be emotional because they're related to safety. They also are so integral to your life. They enable you to get places to do things. So I think there's a lot of deep emotion in the auto category, but when you say emotion, that is the first one that comes to mind as I still get chills thinking about how beautiful that spot is.Damian Fowler (28:02):And that's it for this edition of The Big Impression.Ilyse Liffreing (28:04):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (28:11):And rememberAllison Stransky (28:12):The consumer insight that surprises me the most is that I'm not kidding, and I'm not being facetious. People report saying they would rather live without their left hand than their mobile phone.Damian Fowler (28:23):I'm DamianIlyse Liffreing (28:24):And I'm Ilyse, andDamian Fowler (28:25):We'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, we're doing something a little different.    I'm sharing my recent podcast guest feature on The Mindful Marketing Podcast with Andréa Jones, where I dive into how to approach podcast guesting strategically, so it's not just about sharing tips, but about building relationships, creating opportunities, and attracting clients.   In this episode, you'll hear how to: -Prep effectively for podcast guest interviews -Share your work naturally without over-promoting -Build lasting relationships with podcast hosts and make the most of every appearance ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/  

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.

 Episode Summary In this solo episode, host Cary Weston shares his vision for the future of "conversational technology"—a shift from static, click-based interfaces to dynamic, two-way conversations with the tools we use every day. From Netflix to online shopping to travel planning, Cary walks through everyday frustrations and shows how tools like ChatGPT offer the perfect practice ground for what's coming next. The episode is an eye-opener for anyone feeling overwhelmed or left behind by AI and makes a compelling case that you're not behind—you're right on time.   3 Key Takeaways The future is conversational: Apps will soon start engaging in two-way conversations—asking about your mood, preferences, or concerns before offering recommendations. Think Netflix that checks in before suggesting a movie. ChatGPT is your practice space: Talking to ChatGPT is great training for this future. Treat it like your “amazing intern”—not a tech tool. The more you practice, the better you'll be at using these future tools. This isn't a tech thing—it's a human thing: Just like websites moved from being an IT task to a marketing must-have, AI belongs to all of us. Whether you're shopping, planning, or writing, tools like ChatGPT help you think clearer and decide better. About Cary Weston Cary Weston is the host of The ChatGPT Experiment podcast and a seasoned marketing agency owner. Known for his approachable teaching style, Cary helps individuals and businesses get comfortable using ChatGPT through personalized training and workshops. He's all about making AI less intimidating and more accessible, no matter your background or tech level.   Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Drop us a message!For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we're talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the right balance, showcasing your expertise without overshadowing the company you represent.Plus, we're social speaking to Nikki, a Social Media Executive here at Giraffe Social, to get her thoughts on a new Instagram report from Buffer, which suggests that posting more may actually be the key to growth on the platform.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social's Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail. Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes. Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Tu connais Antipop ? C'est le podcast d'Anne-Claire sur les dessous marketing et communication du podcast. Au mois de mai 2025, elle m'a tendu son micro pour parler de créativité, de création de contenu, d'image de marque et d'art; et aujourd'hui l'épisode est en ligne !Je t'en partage un petit extrait, rendez-vous ici pour l'écouter en entier : https://podcast.ausha.co/antipop-pour-faire-grandir-ton-podcast/creativite-univers-monetiserPOUR SOUTENIR LE PODCAST

Make more money? Have less headaches/ challenges? More satisfied customers? The pareto principal in effect and how to leverage it is today's podcast episode. This is particular topical for those who are experienced an economic slowdown. Dive in, lend an ear and learn how to make your business run much smoother, make more money and have clients who are much more satisfied.   #dentco #marketingpodcast https://dentco.us https://instagram.com/dentcopdr  

Comment rendre l'impact produit visible et crédible dans une grande organisation ? C'est la question qu'Ana Vasile, Head of Product Proximité, et Marion Ardi, PM chez France TV, abordent dans cette conversation :

Je suis tombée sur Chloé, un jour sur Instagram, et j'ai tout de suite accroché avec son univers et celui de son podcast Cloclo Club.Depuis bientôt 8 ans, elle alimente ce podcast hybride : tantôt conversations profondes avec des créatives aux parcours multiples, tantôt réflexions personnelles sur le syndrome de l'imposteur, la page blanche, la politisation de la création, la légitimité à créer...Mais derrière ses couleurs pastel et son ton chaleureux, le Cloclo Club est un vrai laboratoire pour Chloé. Un terrain d'expérimentation pour repenser ce qu'est un podcast pro, développer une esthétique personnelle, monétiser sans se trahir… et assumer pleinement une ambition artistique.Coté pro, Chloé est communication & content manager, et vient de se lancer à son compte. C'est très interressant de voir comment elle met ses compétences au service de la communication de son podcast, et démontre encore une fois sa créativité. Aviez vous imaginé que entendre un jour du Reaggeton sur Antipop ? Vous comprendrez en écoutant l'épisode !Et dans cet épisode, Chloé raconte :→ pourquoi elle a choisi de se réapproprier les mots "créative" et "créativité"→ comment elle a fait évoluer son identité visuelle (et pourquoi c'est politique),→ ce qui l'a poussée à lancer un Patreon,→ comment elle transforme aujourd'hui son podcast en vitrine pro de ses compétences,→ et en filigrane, tout ce que ça implique de s'exposer — pour de vrai.Un épisode à écouter si tu veux :→ assumer l'ambition pro de ton podcast,→ transformer ton univers personnel en marque cohérente,→ ou faire évoluer ton projet sans te perdre dans les injonctions.Chloé partage tout ça avec une vraie lucidité et une bonne dose d'autodérision. Son Cloclo Club est une invitation à ne pas choisir entre fond et forme, pro et perso, podcast, écriture et dessin. Et c'est précisément ce qui en fait un projet unique.Tu me diras ce que ça t'a donné envie d'oser, toi ?PS : Je vous préviens, cet épisode est sponsorisé par Rumex...---

In this episode of Scratch, Eric chats with Lili, the Chief Marketing & Experience Officer of Barclays US Consumer Bank, about how she brought a challenger mindset from the hospitality and entertainment industry into one of the biggest banking players in the world. Lili shares how her experience at MGM shaped her approach to customer experience, and how she's transformed Barclays to be more customer-centric, putting real people at the heart of every journey. Innovation at Barclays doesn't start with technology; it starts with people: Lili introduced live client call listening for executives and designed accountable customer journeys to keep the brand ahead in a fast-changing industryThe conversation also explores the delicate balance between digital efficiency and maintaining the human touch, why curiosity is now an essential skill for marketers, and the ways CMOs can leverage insights from outside their own category. Packed with practical advice and real-world examples, this episode is a must-watch for anyone looking to drive customer-focused growth and bring humanity back into marketing.Watch the video version of this podcast on Youtube ▶️:  https://youtu.be/MgNhEchujRY

On the latest episode of The Big Impression, Nestlé's Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It's part of a larger strategy to connect with new audiences through live cultural moments.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're spotlighting one of the most ambitious shifts happening in brand marketing, Nestle's global push to redefine performance in a world where reach, relevance and streaming. Now go hand in hand.Damian Fowler (00:21):Our guest is Antonia Farquhar, global head of Media and partnerships at Nestle. Antonia has been at the forefront of Nestle's pivot towards connected TV and long-term brand building across categories, continents, and campaigns.Ilyse Liffreing (00:35):From Formula One to Gen Z coffee drinkers, she's helping Nestle rethink what media performance really means in a CTV first world and how brands can use new tools and data to close the loop between awareness and action.Damian Fowler (00:50):Let's get into it.Ilyse Liffreing (00:52):Antonia. So I understand that you guys are sponsoring Kit Kat's Formula One. I'm very curious to learn more about that.Antonia Farquhar (01:03):Yeah, one of the reasons that the Kit Kat team put that sponsorship together was to really, they've got an existing brand strategy, have a break, have a Kit Kat, right?Damian Fowler (01:14):Everybody loves that.Antonia Farquhar (01:14):Which is decades and decades old. I think it's way over 75 years old, that consistency of brand message is there and it's really part of the foundations of that brand. But the break is more important than ever in a busy world that we all live in today. And so it was really putting the brand at the heart of also everybody needs a break. How can we capitalize on that? And F1 has gone from being very much, I think known as a petrol head sports, to really bringing in different audiences, so younger, more diverse across the genders and it's global and Kit Kat is a major global brand of ours. So it was an excellent opportunity to really bring together the brand and I guess wouldn't have been an expected place. And then to capitalize on that, on giving people a better break as well.Ilyse Liffreing (02:08):Can you give me a little bit of background about why sports and why Formula One?Antonia Farquhar (02:15):I think for me, sports is one of the last truly appointment of view. Live viewing. You do not want to miss the race. You do not want to miss the final, you do not. There's so many of those moments now where it is also, people are talking about it, who won, how's the lineup, where is it? Et cetera. So it's part of cultural conversations and really the opportunity for our brands is to connect into what's happening, making sure we are injecting our brands with freshness and bringing in that new conversations. And I think sponsorship like the F1, and we also did Coffee Mate and the Super Bowl early this year, again, to really capitalize on where's the real excitement happening and how do we inject our brands in a distinct way. Obviously being true to their brand codes to new and different audiences,Damian Fowler (03:13):A thought a 30,000 foot view, you look across the landscaping like, well, these are the moments where we need to show upAntonia Farquhar (03:20):For sure. I mean, one of the role within the team is to really inspire and provoke and drive that distinctiveness for our brands. We are privileged to have a lot of huge global brands, but we're also over 150 years old as a company. So it's how do you inject that freshness? How do you stand out in a increasingly fragmented media landscape? So I think this is where we want brands to really lean in and as I said, it is holding on what is your brand territory? Where is that strategic foundations that hold true and need to be consistent, but how do you punch and become a little bit more maybe unexpected? Unexpected places is clearly one of the themes that I'm seeing in the industry lately that it drives that attention.Damian Fowler (04:20):When you talk about unexpected places. Could you say a bit more about that?Antonia Farquhar (04:26):I mean, we all know we are living in a very attention. Yeah, the second you wake up the phones, the amount of apps on your phones, it's increasingly hard and I think it'll continue to get harder to really drive connectivity to brands with people. And so I think doing something a little bit different and perhaps wouldn't, it's not predictable for that brand to be in that particular place or speaking in a different environment. I think that's an opportunity going forward. And I think when you look at a lot of the award-winning work globally this year, that's one theme that I really see coming through and I kind of love it. It's bringing a bit of fresh, it's bringing an edge, and I think it's pushing people and brand experiences to a different level to where they were before. SoIlyse Liffreing (05:18):Yeah,Antonia Farquhar (05:19):I'm enjoyingIlyse Liffreing (05:19):It and it's fun.Antonia Farquhar (05:20):Exactly. It's fun. And I feel like it's almost, there's different areas where different brands have different tone of voice, and so it's working out really what is that? And then perhaps tapping into a community really engaged in a particular community and how can you link your brand and derive some insights from that behavior to speak in that way.Ilyse Liffreing (05:45):Certainly. Now, I know you were talking about using sports to tap into that audience around appointment tv. Are there other channels that you guys are particularly leaned into at this time? Are there ones that you're experimenting with? How is that going?Antonia Farquhar (06:03):Yeah, so I think the more you know about marketing science, and I'm quite a nerd when it comes to marketing science, but the more channels you are in, the higher your effectiveness of course. So again, it's about how do we do fewer, bigger, better campaigns.(06:21):And media activations to really get that consistent cut through. But in terms of channels, when you look at where the growth is at the moment, retail, digital media is growing at an increasingly fast rate year on year. But connected TV is another one that I am really excited to discover the future of that particular medium. I mean, even in the last few years, the amount of ads that we serve on connected TV devices is more than doubled. The adoption rate is huge and it's from where you'd expect the more advanced markets where most of the streaming services for the US and the uk, but also in markets like India, the Philippines, Australia, the viewing habits are really shifting. I think COVID drove that acceleration and we all spent a lot more time at home and people probably spent money on better TVs because there wasn't as much to do outside. And so yeah, that's one I'm excited about.Ilyse Liffreing (07:29):And I would imagine for a brand like Nestle that the intersection of CTV and retail media and e-commerce is really exciting now that you can practically shop through your TV too.Antonia Farquhar (07:43):Yes. Yeah, it is. I think it's a great opportunity. I love the fact that that medium is back in the living room but advanced and it's now how do you make sure you are able to do a brand building experience and build an emotional connection, but also give people the prompt to buy perhaps through a QR code or through the retailer websites. And obviously the audiences piece is super attractive as well when you're really trying to nudge people to close the sale. So yeah, I think it's very exciting. It's amazing.Damian Fowler (08:23):I was interested in what you said just then about fewer, bigger, better, which is easy to say, but perhaps not easy to execute. What kind of mindset shifts were needed to get your teams to rally behind that concept and how does it kind of show up?Antonia Farquhar (08:41):Yeah, fewer, bigger, better is a phrase I feel like I say every single day in the office. We started on a journey a few years ago and it's all about the focus. So focusing on the brands, ensuring they're well fed with the right amount of investment because we know that's one of the key factors of marketing effectiveness. But so from where do we invest, how many briefs, et cetera, but actually also through to our agency partners as well. So we've done a big transformation across lots of parts of the globe to really consolidate our agency model, which has been a mindset shift to your point around if we scale and standardize, then we free up more time and brainpower to really create outstanding media activations and planning. And so we are in the transformation area of that at the moment. But yeah, it's bringing a lot of great benefits, good talent, better work, and a more we can scale faster. We are a huge organization. We operate in 188 markets, and so therefore scaling information and driving that best practice is going to go so much faster through the consolidation.Ilyse Liffreing (10:13):When it comes to CTV, are there specific brands that Nestle owns that kind of fit that target audience a little better?Antonia Farquhar (10:24):I think it's a great question. I think it fits a lot of our brands, but to your point, it depends on where that behavior is happening. Often it can be younger audiences, but we are seeing it growing to really, really broad audiences as well. And especially the move we've had in the industry from really subscription to the ad model piece allows that larger access as well. What I also am interested in this space is the type of content as well. So there's obviously a huge diversity in terms of super high production and Netflix style content all the way through to the UGC or that type of content as well. So again, going back to the point earlier about different audiences and their interests, to me that brings a really thoughtful opportunity about are there different types of content that makes sense for different brands, to your point, versus doing a one size fits all. So I think that's super interesting as we see the, well, the more and more content that comes out and the consumption increase as well.Damian Fowler (11:37):And what's also interesting I guess, is the global differences. I mean, I know the APAC market is very mobile first and different markets, more mature markets like the US CTV is strong. I wonder from your perspective, where do you see the big growth opportunities around the world from a media perspective?Antonia Farquhar (12:02):Like you say in Asia, we see huge growth of shopping online. It's seamless and you can really go from discovering a product to buying it within 10 seconds. And so that is challenging some of the norms about the amount of time but that people need. So yeah, again, it depends on the category and the purchase cycle there, but I think that's a great opportunity. Things like WhatsApp I think will be increasingly utilized by brands as a way, a more seamless way of connecting with shoppers as well. But I think social retail media and connected TV are the three areas that we really focus on, but then the important ask within that is how do we do it in a way that is quality, culturally relevant with the right context, so we are able to cut through in an effective way.Damian Fowler (13:07):So you're working closely with different agencies in each of those distinct markets.Antonia Farquhar (13:12):Yeah, exactly. To find the right opportunity and what are the local opportunities there too. AreDamian Fowler (13:20):There any surprises from your point of view? And I just want to say I grew up in York and it was the home of Roundtree Macintosh, which where Kit Kat started. And then over the years we've seen Kit Kat show up in different places, like in Japan, I think there's a version with green tea or green. So that's an interesting kind of wayIlyse Liffreing (13:41):A lot to collect them from around the world.Damian Fowler (13:43):And I think it is remarkable how the brand sort of KitKat brand has scaled across the world, but it's still kind true to that chocolate bar that I knew in York when I used to wake up. You could smell the cocoa. So are you kind of thinking about things like that?Antonia Farquhar (14:02):I think for me and with the brand team, it's about staying true to those foundations. Have a break, have a kick at, and that core bar that you grew up smelling,(14:16):But how can you flex into those local regions and opportunities, flavors tastes? And I think that's exciting opportunity. And obviously Japan, in fact, yesterday someone was saying about how they flew to Japan to buy the different types of KitKats. Clearly a lot of people get excited about that, but we also have factories all over the world. So it allows us to diversify and able to deliver to some of the nature, some of the local taste preferences. But for me it's about staying core to that brand really, because the foundation behind the piece. But yeah, you can also have fun with it with different flavor rotations too. Yeah.Ilyse Liffreing (15:04):Is there any advice that you would give marketers looking to make the same shift as you guys are doing from short term return on investment to long-term brand building?Damian Fowler (15:16):Fewer, bigger, better, right? Fewer, bigger better. Is that what you say?Antonia Farquhar (15:19):A rally cry. I'm going to have it on a T-shirt. Exactly. But no, you should sell those too. Exactly. So I think it's about focus, right? And it's about really focusing on where are the areas of the greatest opportunity. I'm also a big believer in having data points at hand. So whenever we are challenged around some of the decisions that we are aiming to drive across the business, having that the audience has actually grown by 50, 60, 70 or whatever percent, and it's no longer just teams, it's a very broad audience and our products are super broad and it allows us to connect with people daily, weekly. Again, it's that consistent piece that I think is really attractive there.Damian Fowler (16:12):What are you obsessed with figuring out right now?Antonia Farquhar (16:16):So many, many things at the moment. I just thinking about the conversation that we were having about quality of media and connected tv, I would love more understanding on the impact of ad loads. As I said, it does vary hugely across the different providers from six minutes an hour to, I dunno, probably 35 minutes an hour. And again, I'm a big believer and you get what you pay for. So if it is a higher cost, then the effectiveness is hopefully and likely higher. But again, proving the house I think would be really interesting as well and what effect, what it has on the effectiveness of that.Ilyse Liffreing (16:59):Yeah. So what would you say is missing from the CTV marketplace as it stands today?Antonia Farquhar (17:04):I would love more unification to manage, this is a very technical media answer, but to manage reach and frequency more consistently. I think that's been a bit of a downfall of the growth of things like BVO and CTV was that ability to effectively manage and not feel like you're wasting or annoying people with too many ads. So the unification of that across many devices would be my dream to be able to do. And it was never possible to unlock on linear TV for very obvious reasons, but as we are in a much more digitized world, it does feel possible. I'm not sure we'll get there. But yeah, any unification that a lot of the DSPs offer to me, they're incredibly valuable to ensure we're being more efficient and effective with our investment.Ilyse Liffreing (17:59):Very cool. Now I actually do have a follow up to what you said before about effective reach and cost. Do you feel like there, do you feel like most marketers still have the mindset that they want to buy in at the cheapest they can, no matter the effectiveness?Antonia Farquhar (18:21):Or is that changing? Do you think it's changing? I think it is changing. I do. I'm a believer that the more great effective research and the more case studies and that sort of part you read, it's not about that to me. These are soft metrics in terms of did the campaign deliver what you signed for on your media plan? But really we are here to drive business and brands and whether it's cross between equity and sales and category growth. So to me, you have to come back to, is it driving business results, making sure you're able to measure and manage those effectively because yeah, if you can't measure it, you can't manage it and you can't go back and say, well, we reached this many people, but did they convert? Did they do anything? Did they feel differently about your brands? These are the questions I'm really interested to answer.Damian Fowler (19:15):I guess final question, what's one of your favorite Nestle ad campaigns? Past or present?Antonia Farquhar (19:21):This is a tough question to answer because as my role is global, the brands are equal. I have to say some of my favorite, or I think it's timeless, is the George Clooney and espresso pieces as well. The art direction there I always think is beautiful. And I'm a big Nespresso fan, I have to say from a personal perspective. And also in Australia and New Zealand and Asia, there's a brand called Milo, and that is all about sport being a great way of bringing together people to learn and play and have fun. And they've done some fantastic ads throughout the time, really showing that resilience and the grit as well that it comes to what sport can teach you to do. So that's some of my favorite ads that we've done.Damian Fowler (20:29):And that's it for this edition of The Big Impression.Ilyse Liffreing (20:31):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer isAntonia Farquhar (20:37):Sydney Cairns.Damian Fowler (20:38):And remember,Antonia Farquhar (20:39):Yeah, fewer, bigger, better is a phrase I feel like I say every single day.Damian Fowler (20:43):I'm DamianAntonia Farquhar (20:44):And I'm Ilyse,Damian Fowler (20:45):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Modern Automotive Marketing Podcast . We're talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today's market. In this episode, Justin Friend and I discuss why generic ads burn budget and fail to connect with buyers who expect real-time, personalized messaging. We also get into how Proficy's approach to dynamic creative is tailored to each stage of the funnel and why that's so important. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

In this solo episode, Cary Weston dives into a feature in ChatGPT Projects to help help you get more from them. Designed for those with the paid version of ChatGPT, Projects offer a powerful way to build focused workspaces that combine instructions, uploaded files, and consistent interaction—all under one roof. Cary breaks down how to set them up, why they matter, and offers real-world tips to get the most out of them. If you've ever wished your AI assistant could be more consistent or better understand your voice and goals, this one's for you. Resources: Sample instructions doc Link to recent Markeing Projects Webinar    3 Key Takeaways Projects = Personalized Interns: Think of each Project as a hyper-focused digital assistant. The more specific you are with instructions and files, the more helpful and consistent the results. Instructions + Files = Power Combo: Use the “Instructions” tab like a job description. Then upload key documents (like tone of voice guides, templates, or customer profiles) to act as the Project's knowledge base. Keep It Focused: Instead of one all-purpose project, create separate Projects for distinct tasks (like copywriting, editing, or customer service) to avoid confusion and boost results. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016 MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Get ready to rethink church communications and ministry! In this episode of the MyCom Church Communications and Marketing Podcast, host Ryan Dunn sits down with the leadership team from First United Methodist Church of San Diego to explore their journey of transformation in the aftermath of the pandemic. Discover practical strategies for "rewilding" your church—embracing digital innovation, shifting mindsets, and inviting your congregation into the future of ministry. Joining Ryan in this episode are: - Rev. Trudy Robinson, Lead Pastor - Rev. Dr. Hannah Ka, Pastor of Discipleship - Rev. Brittany Juliette Hanlin, Pastor of Connection and Care - Meghan Claussen, Director of Communications 00:00 – Introduction & What's “Rewilding” the Church? 02:26 – Meet the FUMC San Diego Leadership Team 04:15 – The Catalyst for Change: Shifting Church Culture 07:47 – Visioning Process: How the Journey Began 10:08 – Proposals for Ministry Innovation 14:10 – From Bible Study to Podcast: Transforming Discipleship 18:00 – Digital Evangelism, Workshops & Empowering Congregants 22:33 – Overcoming Resistance & Building Buy-In 26:39 – Key Performance Indicators: Measuring Engagement 29:04 – Defining and Celebrating Success in Today's Church 33:49 – “Rewilding”: Following the Wild Spirit 36:29 – Lessons Learned & Language Barriers 41:43 – Empowering All Generations for Change 44:36 – Takeaways & Next Steps for Your Ministry Find more episodes of the MyCom Church Communications and Marketing Podcast: www.resourceumc.org/mycom-podcast This episode is sponsored by: - wearesparkhouse.com - umcom.org #ChurchCommunications #ChurchMarketing #DigitalMinistry #RewildingTheChurch #MyComPodcast

Episode 369: Outsourcing, Overwhelm & Finding Freedom with Natasha Collins Are you drowning in admin and stuck doing the tasks you don't love? In this episode of the Small Business Made Simple Podcast, I chat with Natasha Collins from Amity Resources about how outsourcing can free up your time, reduce overwhelm, and help you get back to doing what lights you up in business. Natasha shares her own story of building businesses from the ground up—including how Amity Resources was born—and why outsourcing isn't just about saving time, it's about creating more joy and freedom in your business (and life). If you've ever thought, “It's just easier if I do it myself,” or found yourself working 70+ hours a week, this conversation is for you. From practical tips on what to outsource first, to tackling the mental blocks around delegating, Natasha brings so much wisdom and encouragement for small business owners.

Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.

In this episode, Brian sits down with Ellie (ChatGPT) to reveal the 3 biggest growth levers that can double your business faster than you think. Learn how to pull them starting today — plus, discover how to get world-class mentorship for free.   #aimentor #marketingpodcast https://dentco.us https://instagram.com/dentcopdr    

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.

The decision to leave a successful corporate position and start a company requires more than just identifying a market opportunity. For Shankar Somasundaram, it required witnessing firsthand how traditional cybersecurity approaches consistently failed in the environments that matter most to society: hospitals, manufacturing plants, power facilities, and critical infrastructure.Somasundaram's path to founding Asimily began with diverse technical experience spanning telecommunications and early machine learning development. This foundation proved essential when he transitioned to cybersecurity, eventually building and growing the IoT security division at a major enterprise security company.During his corporate tenure, Somasundaram gained direct exposure to security challenges across healthcare systems, industrial facilities, utilities, manufacturing plants, and oil and gas operations. Each vertical revealed the same fundamental problem: existing security solutions were designed for traditional IT environments where confidentiality and integrity took precedence, but operational technology environments operated under entirely different rules.The mismatch became clear through everyday operational realities. Hospital ultrasound machines couldn't be taken offline during procedures for security updates. Manufacturing production lines couldn't be rebooted for patches without scheduling expensive downtime. Power plant control systems required continuous availability to serve communities. These environments prioritized operational continuity above traditional security controls.Beyond technical challenges, Somasundaram observed a persistent communication gap between security and operations teams. IT security professionals spoke in terms of vulnerabilities and patch management. Operations teams focused on uptime, safety protocols, and production schedules. Neither group had effective frameworks for translating their concerns into language the other could understand and act upon.This divide created frustration for Chief Security Officers who understood risks existed but lacked clear paths to mitigation that wouldn't disrupt critical business operations. Organizations could identify thousands of vulnerabilities across their operational technology environments, but struggled to prioritize which issues actually posed meaningful risks given their specific operational contexts.Somasundaram recognized an opportunity to approach this problem differently. Rather than building another vulnerability scanner or forcing operational environments to conform to IT security models, he envisioned a platform that would provide contextual risk analysis and actionable mitigation strategies tailored to operational requirements.The decision to leave corporate security and start Asimily wasn't impulsive. Somasundaram had previous entrepreneurial experience and understood the startup process. He waited for the right convergence of market need, personal readiness, and strategic opportunity. When corporate priorities shifted through acquisitions, the conditions aligned for his departure.Asimily's founding mission centered on bridging the gap between operational technology and information technology teams. The company wouldn't just build another security tool; it would create a translation layer enabling different organizational departments to collaborate effectively on risk reduction.This approach required understanding multiple stakeholder perspectives within client organizations. Sometimes the primary user would be a Chief Information Security Officer. Other times, it might be a manufacturing operations head managing production floors, or a clinical operations director in healthcare. The platform needed to serve all these perspectives while maintaining technical depth.Somasundaram's product engineering background informed this multi-stakeholder approach. His experience with complex system integration—from telecommunications infrastructure to machine learning algorithms—provided insight into how security platforms could integrate with existing IT infrastructure while addressing operational technology requirements.The vision extended beyond traditional vulnerability management to comprehensive risk analysis considering operational context, business impact, and regulatory requirements. Rather than treating all vulnerabilities equally, Asimily would analyze each device within its specific environment and use case, providing organizations with actionable intelligence for informed decision-making.Somasundaram's entrepreneurial journey illustrates how diverse technical experience, industry knowledge, and strategic timing converge to address complex market problems. His transition from corporate executive to startup founder demonstrates how deep industry exposure can reveal opportunities to solve problems that established players might overlook or underestimate.Today, as healthcare systems, manufacturing facilities, and critical infrastructure become increasingly connected, the vision Somasundaram brought to Asimily's founding has proven both timely and necessary. The company's development reflects not just market demand, but the value of approaching familiar problems from fresh perspectives informed by real operational experience.Learn more about Asimily: itspm.ag/asimily-104921Note: This story contains promotional content. Learn more.Guest: Shankar Somasundaram, CEO & Founder, Asimily  | On LinkedIn: https://www.linkedin.com/in/shankar-somasundaram-a7315b/Company Directory: https://www.itspmagazine.com/directory/asimilyResourcesLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey's Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey's Words of Wisdom for Programmatic Marketers   Meet Our Guest: Rosey Sutton, LeadSwell https://www.linkedin.com/in/rosalinesutton/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Connected TV is no longer just a buzzword in the ad world — it's where the industry is being reinvented. Audiences aren't just watching differently; they're shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that's helping marketers meet these shifts head-on.In this episode of The Big Impression, Roku's VP of advertising, marketing & measurement, Sarah Harms, explains why the company is uniquely positioned as a publisher and an operating system. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're talking about how streaming and connected TV are transforming not just how we watch, but how brands connect with audiences.Damian Fowler (00:17):Our guest is Sarah Harms vice president of advertising, marketing and measurement at Roku. She leads the strategy behind Roku's advertising business, helping brands tap into streaming's growing audience while building smarter measurement tools along the way.Ilyse Liffreing (00:32):Before Roku, Sarah built her expertise across both the buy and sell sides of the industry with leadership roles at Microsoft XR and wpp giving her a unique perspective on how ad tech data and storytelling all come together on Connected tv.Damian Fowler (00:49):We'll talk about how Roku's helping brands of all scientists meet new viewer behaviors, build more effective campaigns, and push the creative boundaries of what's possible on CTV.Ilyse Liffreing (01:00):So let's get into it.Damian Fowler (01:03):So Sarah Roku is in a pretty unique spot right now, right? Between entertainment and ads with this latest brand or measurement move, what got it started? Was there an insight or audience need that really stood out to you?Sarah Harms (01:17):Yeah, so in my role I run ad marketing and measurement. So much of my job is us as a marketer, so marketing roku's, advertising proposition, but also in support of our marketers. And so that makes my job very fun. And so a lot of this conversation today, I'm going to go back and forth between my job as a marketer, but also my job in B2B advertising of driving marketers results on our platform. Something that's really fun about Roku is that we're a publisher, but we're also the largest operating system in the us. We see consumers come through our front door to get to the content they know and love and care about. And so that gives us a really rich canvas for supporting some of our marketers initiatives. And so for example, the Super Bowl was very fun for us, whether it was using our platform to drive traffic to Tuby or to build really fun brand experiences on our canvases.(02:13):So we had, when Sally met Hellman's and we had Hellman's and Roku City and we had the Super Bowl ad and a really lovely zone destination to drive shopping and drive purchases of Hellman's mayonnaise, which you really wouldn't expect from a television advertising experience. And so I think that was a fun one from us in supportive marketers. And then a whole part of my job is making sure our advertisers really know about the Roku experience. And so while it's B2B, it would be silly not to address them in a B2C capacity because our marketers could also be customers, the need to understand the value of the Roku experience even if they don't have a televisionDamian Fowler (02:53):From ro. Once you realize your customers could be businesses, consumers, or both, how did that shift your strategy? Did it change the way you approach things?Sarah Harms (03:01):I think it's just strategic use of our resources and a strategic use of our messaging. We certainly think the Roku experience as an operating system is delightful and easy and intuitive. We talk about how your mother-in-law can set it up herself as the example we always use. And so we certainly want our advertising customers to know that too because it really is a beautiful, elegant experience for advertising as well, for watching content.Ilyse Liffreing (03:28):So you've got such a big range of advertisers from big Fortune five hundreds to D two C brands to B2B. How do you build campaigns or measurements that flex for either of them but still stay true to your own approach?Sarah Harms (03:44):Great. So I'll address that as a speaking to the advertising community part of my job, we certainly are on a journey to evolve our strategy to be more flexible and meet our customers where they want us to be, whether it being in their buying platforms of choice or providing optionality to a D two C customer by giving them a very lightweight, intuitive self-service platform like Roku Ads Manager. And so I think a lot of it from a measurement standpoint is doing some education. I think some of the questions were ground around CTV is still somewhat new, but I don't know if it's new, but it's certainly new in the eyes of performance. And so it's a lot of education about how we can enable customers to drive true outcomes using connected television. And so whether it's ad manager or unique measurement integrations, shoppable formats, we really try to address all of thatIlyse Liffreing (04:36):Now. Streaming's completely changed how people watch from binging to co-viewing and basically everything in between. How do cultural or data trends help shape what you're doing on the platform?Sarah Harms (04:48):Yeah, I mean it's been so interesting to see it change even since the pandemic. I think for a long time CTV was synonymous with SVOD or subscription video on demand. We're very much seen that is not the case anymore. A majority of our households are using some form of A VOD, we're advertising video on demand. And so that trend coupled with live sports coming into CTV and streaming, it's really just driven a whole new slew of opportunities for advertising. And so off the back of that, that's more addressable, more accountable television because it is connected television. And so that's been fun from a education standpoint, it's been fun from a how do we enable our platform to address that and also how do we educate our customers from a measurement standpoint.Damian Fowler (05:37):So what's the ad experience like on Roku? You mentioned CTV and it sounds like there's a pretty wide mix of formats. Can you break that down a little more?Sarah Harms (05:46):I'd love to because I think that's again, where my role as a B2B marketer, it's of course helpful to inform our clients about our experiences then they might not have a Roku device or television. And so we think about our business in really two core buckets. We have the Roku experiences, which is our beautiful ui, so native home screen units, they're customized, they're elegant, and we have some of our more kind of viral experiences like Roku City, which is fun and delightful. We're now doing brand integrations there. But then on the other side, we're also a very scaled publisher. So the Roku channel continues to climb Nielsen's Gauge in terms of total TV content time. And so that is allowing us to be a very kind of open interoperable, performant publisher as well with standard video that's available programmatically. It's available with unique measurement integrations, and that's really our ecosystem being an interoperable partner in the space.Ilyse Liffreing (06:43):Roku City is that fun, animated screensaver, very purple that a lot of people see on their TVs. Can you tell us a little bit about it and the kinds of brands you're partnering with there?Sarah Harms (06:54):Yeah, so this has just been something really fun that's taken off. So Roku City is our interactive screensaver and people love it. I don't know if you see it every day, but it's cute, it's fun, it grabs your attention. We see that it's tweeted about every 12 minutes, so it is a viral experience and so much so that really our advertisers challenged us to think about it differently. And so now we have really a variety of advertisers coming into Roku City. So I gave the Hellman's example. We had Taylor Swift in Roku City. And so it's really just a fun, unique, totally differentiated advertising experience, but we tie it all to the rest of our assets.Damian Fowler (07:36):I heard somebody say this morning, performance media is kind of the baseline. Now with that in mind, how do you think about measuring engagement across all these different touch points that we've been talking about?Sarah Harms (07:46):Yeah, I mean, so much of my job on the measurement side of the house is education. And I think the challenge is that performance is in the eye of the beholder and CTV is still bought via a very different group of personas from a legacy television buyer all the way to someone that had been in social API partners and dipping their toe into CTV. And so performance is required, but it's really a matter of educating them on what that means to them and supporting them in their efforts. But what's great about CTV is its big beautiful television, but with all the addressability and accountability of digital.Damian Fowler (08:23):And on that point though, what is it that linear TV buyers still don't quite get about CTV?Sarah Harms (08:29):I think it's the ecosystem aspect of it all. I think television in the past was measured by a couple companies with a couple KPIs or just reach. And so I think this is where CTV has really unlocked really turnkey, always on easy to optimize measurement. That's very exciting.Ilyse Liffreing (08:48):So one thing we like to do on the show is pull our takeaways from the big campaigns. Are there any KPIs or success stories from the campaigns running on Roku that stand out to you?Sarah Harms (09:00):Yeah, so I think what's been fun is we see that we have opportunities for really kind of all verticals. Obviously Roku is born out of the media and entertainment industry, but we've expanded there. And so we really do have kind of a playbook for each vertical, but auto specifically comes to mind, which is a really exciting one. You don't really think of performance and auto on tv, but we've built kind of beautiful experiences like showrooms where you can configure cars, sign up for test drives. And so I think we've really changed the narrative there in terms of driving actions for that vertical all in a very big, beautiful, elegant canvas.Damian Fowler (09:37):Are there any other kind of surprises from your takeaways in terms of like, oh, that's popping. I never expected that.Sarah Harms (09:44):So for me, I don't carry a wallet. My phone is my wallet. And I think if you told me that five years ago, I would've never believed you. Similarly, I don't think anyone thought they'd be shopping with their television. That happens every day on our platform, and I think it's because of clients testing with us, but also it comes back to us as an operating system. And really our remote, it's a few buttons. It's really easy. We have a direct relationship with our customers from a billing perspective. And so the same way Apple Pay is just so easy now you can shop from your tv, which again seems insane, but maybe we'll be here in a couple years and we'll see so much direct shopping from televisions.Ilyse Liffreing (10:23):What about the interest from B2B brands? It just feels like that sector is really exploding across all categories, but CTV particularly.Sarah Harms (10:33):Yeah, I mean so much of my job as a B2B marketer is a lot of education and a lot of really, so much of our reframing away from being a walled garden to more of an open collaborative partner. And so much of it is doing, we talked in the press about our change away from doing a big new front event. We did more kind of small customized dinners instead just to make sure there is a very direct touch point, but also specifically cater to each client's needs. And so I think that's been more of our approach of making sure we do pointed conversations to address the nuances and needs of each customer.Ilyse Liffreing (11:12):And how was that new approach for you this year? I know a lot of brands are doing things a bit differently at the fronts. How did it go on your side?Sarah Harms (11:21):I think for us it's knowing the value of us as the operating system and having great content, but not being these content giants that have millions and millions and millions of dollars to spend on content. And so they should do a big show for us. We drive traffic to the big show. And so I think it was more about, yes, of course, talking about our amazing content and brand integrations there, but also acknowledging the integrations that each customer wanted, the platforms each customer wanted, and what we're doing for each of them in a really kind of catered way versus such a one to many message.Damian Fowler (11:57):You mentioned content earlier. Are you seeing any particular trends now? Anything that's really driving interest from certain categories or marketers?Sarah Harms (12:06):So we have our Roku originals, and we do very well in kind of holiday and home as you can expect, but I think this year in Cannes, you won't be in a meeting like this without talking about sports. And so we have sports rights, yes, but again, the value of the operating system, we've built sports zones to help make sport discoverable and findable. I always use the example of my husband's great Uncle Joe, diehard Yankees fan, can't find a Yankees game because it might be on four different places in five days. And so how can Roku as an operating system help in that regard? And so I think Roku is invested a ton in our infrastructure of driving curation of sports, but also we're very invested in what we call challenger sports, so National women's soccer league volleyball, stuff like that where they have really these die hard fan bases and they just want to find it. We're the destination to help them.Damian Fowler (13:01):We keep hearing it's not just about mass reach anymore, it's really about how well the audience, and the better you understand them, the better this whole thing works for both the platform and the advertiser. How do you see that playing out right now?Sarah Harms (13:13):Yeah, and they're loyal. They're diehard. They're big spenders sometimes. And so you want to kind of associate with yourself with such a kind of amazing, loyal fan base that's just so passionate about the sport.Ilyse Liffreing (13:26):So we have some quick questions for you now. So first of all, you've led both creative and analytical teams. What is one timeless truth about great advertising that cuts across both sides?Sarah Harms (13:41):First of all, it's a very fun aspect of my job having both kind of the marketing team and the measurement and analytics team. Two very different personas, but brilliant in their own ways. And so much of my focus since being here is making sure they're working together versus kind of two ships in the night with their own functions because we certainly have such amazing data, so we should use that to speak to the marketplace in a smart way. And so I think that's been really fun. I think they're getting to know the other side of the house and the creative thinkers versus the analytical thinkers like me pushing them to work together has been very fun. And I think with that in mind, a data informed approach is key. And so that's what really drew me to Roku was that opportunity of just this amazing data set that we have that we can use to optimize, but also to tell our story in a more elegant way.Damian Fowler (14:33):Now since you joined Roku, is there a favorite data point or piece of feedback that's really stuck with you?Sarah Harms (14:38):Yeah, well, I think what's interesting about my job is I should have been informing people like myself about the value of Roku. Before the process started of being recruited, I had a pretty antiquated view, the Roku advertising offering. So that's something that in getting here and in going through that process I learned so much more. I think my favorite might be that any given month, we see a user come through our front door about 25 days a month. And so that is an advertising opportunity to message our amazing footprint. But we see that on average an individual app is seven, maybe eight times a month. And so if you think about that, the reach potential, but also just the consumer habit of using our devices and seeing the messaging from our brands, I think is so compelling and something that really we're massive as it relates to our OS and footprint. And so we've designed these beautiful experiences to really account for that.Ilyse Liffreing (15:36):Now, Roku really helped pioneer the modern CTV ad experience. Is there a moment that's made you step back and think, wow, look how far the medium and your team really has come?Sarah Harms (15:49):I think the fact that the Super Bowl was really such a success story for streaming, I think we never thought the Super Bowl would be at that level, but it was streamed and it really streamable and really without a hitch, I think we've seen some live streaming events and there were some issues. I thought it was very well done. We were happy to support it. We drove some amazing traffic to Tubi. And so I just think 10 years ago, we never thought that would be the case. And so that's just been a fun thing to think about that and the Olympics and the Olympic zone that we built, just really elegant experiences and just changing television has been fun.Damian Fowler (16:32):And that's it for this edition of The Big Impression.Ilyse Liffreing (16:35):This show is produced by Molten Hart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Damian Fowler (16:41):And remember,Sarah Harms (16:43):A data informed approach is key. And so that's what really drew me to Roku.Damian Fowler (16:47):I'm Damian, and I'm we'll see you next time.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Modern Automotive Marketing Podcast . We're talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today's market. In this episode, Justin Friend and I discuss why dealers can't rely on Google and Facebook alone. We explore why dealers fight for the bottom 3% in-market buyers while ignoring the 97% top of funnel buyers. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

Episode Summary In this solo episode, host Cary Weston tackles a common question: How do I replicate a document, memo, or report using ChatGPT to save time and make the process easier? Cary shares real-world tips on how to reverse-engineer repetitive documents and set up a system with ChatGPT that can help you build those same documents faster in the future. Whether your data lives in meeting transcripts, other documents, or just in your head, Cary walks through how to create a repeatable template that ChatGPT can use again and again. 3 Key Takeaways Start with consistency: The more consistent your document layout and format, the easier it is for ChatGPT to reverse-engineer it into a repeatable template. Use the 4-part formula: Always tell ChatGPT (1) what you're doing, (2) why you're doing it, (3) what success looks like, and (4) ask if it has any questions. Let ChatGPT interview you: If the content lives in your head, use ChatGPT's voice mode to speak your ideas out loud and let it organize your thoughts into a polished draft. Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

In this episode we compare Formula 1 and business and how speed can boost your business in a big way (just like a 2 second pit stop)   Come listen now and gain valuable insights to boost your business   https://instagram.com/dentcopdr https://dentco.us #marketing #marketingpodcast

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. Customer Interviews Workshop (Starts Sep 15)No Whisper Ideas Weekly Post 

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts. You'll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action. Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work. Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies

For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning, to the importance of risk-taking, Adam shares key lessons learned from 400 episodes and offers a candid look at what's next for the industry. Did we miss any questions? Comment below or email us! Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9's groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today's world. Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication. In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams. If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best.

Ever wonder how you can take down Goliath even though your just David? Come lend an ear and well show you how you can methodically slay the giant business dragon.   https://dentco.us https://instagram.com/dentcopdr  

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting  Why studying content creators beats studying coaches  The shift from passive to active content creation  Content creation systems that actually work What's not working anymore Connect with me:  Website Join our email list! Instagram Pinterest Connect with Dielle The WOC Business Show Instagram Youtube Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That's the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics. In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it's a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You'll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark. Whether you're pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions. Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy.

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales. Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies

**How to Humanise Your Brand in the Age of AI**   *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners   - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority)   - Practical ways to humanise your brand, connect authentically, and stand out   - Combatting AI bias and why your unique voice matters now more than ever   - Tools and tips Fiona uses daily for business *and* life efficiency   Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

If you're a coach, blogger, or online entrepreneur struggling to make consistent income from your digital products, you're not alone. Most creators try to sell one digital product and fail because they're missing a crucial piece of the puzzle: a systematic approach that transforms low-paying customers into high-value clients. In my latest episode of The Blogger Genius Podcast, I revealed the exact AI-powered system that successful creators use to build $10,000+ monthly businesses. This isn't theory—it's the proven strategy that MiloTree users like Sarah have used to grow from 200 email subscribers to $11,000 monthly revenue in just six months. In this post, we'll unpack how to create a digital product ladder, use AI to build your entire system, and leverage MiloTree to handle all the tech without the headache. Show Notes: MiloTree Free Plan Digital Product Ladder AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Why Most Digital Product Creators Fail (And How to Avoid Their Mistakes) The biggest mistake creators make is building products they're passionate about instead of solving problems people actually pay to solve. Before you create anything, your digital product idea must pass what I call the “Purchasing Triggers Test.” Your product needs to do at least two of these six things: Make someone money Save them money Save them time Move them toward happiness Move them away from pain Raise their social status If your idea doesn't hit at least two triggers, don't build it. You'll waste months creating something nobody wants to buy. Let's test this with a real example: “Time Management for Busy Moms” ✅ Save them time? Absolutely ✅ Move them toward happiness? Yes (less stress, more family time) ✅ Move them away from pain? Yes (overwhelm and guilt) This passes with flying colors because it hits three triggers. The Digital Product Ladder System That Creates $10K Months Here's what successful creators understand that others don't: instead of selling one product, they build a digital product ladder. This system starts with a free valuable resource and guides customers through increasingly valuable solutions at higher price points. The magic happens when someone who downloads your free guide eventually becomes a $2,000 mastermind member. That's how you reach $10,000 monthly revenue—not by selling a million $10 products. The 6-Step Digital Product Ladder Framework Step 1: Free Valuable Resource (Freebie) Solves one specific problem Delivers a quick, tangible win Gets people on your email list Step 2: Tripwire Product ($7-$27) Small purchase on your thank-you page Naturally follows from the freebie Turns subscribers into buyers Step 3: Product Bundle ($47-$97) Combines multiple resources Provides comprehensive results Higher perceived value Step 4: Mini Course or Coaching Package ($197-$497) Structured learning experience Leads customers toward membership More hands-on support Step 5: Monthly Membership ($27-$97/month) Ongoing support and community Recurring revenue stream Builds long-term relationships Step 6: Premium Mastermind ($997-$2,997) High-touch program For serious implementers Your highest revenue generator The AI Prompt That Builds Your Entire Business Model in 30 Seconds Here's the game-changing AI prompt that creates your complete digital product ladder system. Simply go to ChatGPT (the free version works fine) and enter this prompt with your specific details: “I want to create a complete digital product ladder for [YOUR NICHE/TOPIC]. Help me design a six-step customer journey that transforms a free subscriber into a high-value customer. Step 1: Create a valuable freebie that solves one specific pain point and delivers a quick, tangible win. Step 2: Design a tripwire product that's something small I can sell on the thank-you page after someone joins my list. This product should naturally follow from the freebie and provide deeper value. Step 3: Develop a product bundle that combines multiple resources for comprehensive results. Step 4: Structure a mini course or coaching package that ultimately leads customers into joining my membership. Step 5: Design a monthly membership that provides ongoing support and community. Step 6: Create a premium mastermind or high-touch program for serious implementers. For each step, provide the product concept, main benefits, suggested price, and how it connects to the next level.”   How MiloTree Eliminates the Tech Overwhelm The biggest obstacle most creators face isn't knowing what to create—it's the technical setup. How do you actually build all this without getting overwhelmed by complicated tech? This is where MiloTree becomes your secret weapon. You can set up each step of your ladder—from your freebie to your mastermind membership—right inside MiloTree without needing a website or expensive tech tools. Why MiloTree is Perfect for Digital Product Ladders: 1. AI-Powered Sales Pages MiloTree's AI writes your sales pages for you. You use AI to create the products, then use AI to sell them. It's like having a sales team working 24/7 to move customers up your ladder. 2. Hassle-Free Setup Set up products in under 5 minutes No tech skills required AI tools handle the heavy lifting 3. Complete Delivery System MiloTree handles the delivery of your digital downloads directly to your customers. No complicated email sequences or third-party integrations needed. 4. Start for Free With MiloTree's Free Plan, you can: Sell one digital product Offer one freebie Add one social media pop-up to your site 5. With the MiloTree Grow Plan Sell digital products Offer unlimited freebies Grow your email list Build customer relationships Scale with affordable plans Your Action Plan: Start Building Your Digital Product Ladder Today Ready to transform your online business? Here's exactly what to do: Step 1: Test Your Idea Use the six purchasing triggers test. If your idea doesn't hit at least two triggers, pick a different problem to solve. Step 2: Use the AI Prompt Copy the complete digital product ladder AI prompt and run it through ChatGPT with your specific niche details. Step 3: Start with Your Freebie Don't try to build everything at once. Start with step one—your valuable freebie that gets people on your email list. Step 4: Set Up Your Tech Stack Sign up for MiloTree's Free Plan and create your opt-in page. You can have your freebie live and collecting emails within the hour. Step 5: Build Systematically Once your freebie is working, add your tripwire product, then your bundle, and so on. Build your ladder one step at a time. Free Resources to Get You Started

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Taylor Swift has taken the internet by storm this past week — but was it all spontaneous, or a brilliantly executed marketing strategy? In this episode, we're diving into the power of marketing momentum and how Taylor has mastered the art of keeping the world watching ahead of her upcoming album release. If you're an entrepreneur who is in the process of getting a message out to the world, this is the episode for you! Important Links: Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360 Episode 421  

Now on Spotify Video! After facing early career setbacks and limited growth opportunities in corporate, Hala Taha turned to LinkedIn and podcasting to build her personal brand. By mastering content marketing and audience engagement, she rose to become a top LinkedIn influencer and podcast host, transforming her side hustle into a thriving media empire. In this episode, Hala joins Jeremy Miner on the Next Level Podcast to share how to leverage podcasting and LinkedIn for brand building, lead generation, and business growth. In this episode, Jeremy and Hala will discuss: (00:00) Introduction (01:59) Storytelling Tips to Engage Your Audience (04:21) Building a Podcast Business from Scratch (09:32) Winning Marketing Tips for Podcast Growth (16:29) How to Scale a Media Business (19:35) LinkedIn Content Strategies for Lead Generation (32:05) Advanced LinkedIn Monetization Strategies Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profitingIndeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITINGOpenPhone - Get 20% off your first 6 months at OpenPhone.com/profitingAirbnb - Find a co-host at airbnb.com/hostMercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profitingFramer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's LinkedIn Masterclass: yapmedia.io/course  Next Level Podcast by Jeremy Miner: bit.ly/NLP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, Instagram, Social Media, Digital Marketing, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Digital Trends, Online Marketing, Marketing Podcast