Podcasts about Presidio Graduate School

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular economy. Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful business opportunity. They explore how circular economy solutions can reduce waste while creating new revenue streams for businesses. Finally, they examine the future of sustainable food, highlighting what both consumers and businesses can do to drive meaningful change in the industry. Notable Moments: 00:00 - Guest Introduction 00:45 - Dan Kurzrock's Journey into Food Waste and the Birth of Upcycled Foods,Inc. 04:44 - The Scale of Food Waste and Industry Circularity 10:25 - Circularity in the Food Industry 20:20 - Global Perspectives and Tools for Tackling Food Waste 31:11 - Certifications, Messaging, and the Growth of Upcycled Foods 49:48 - Market Demand and the Future of Sustainable Foods 54:50 - Final Thoughts and How to Connect About Daniel Kurzrock and Upcycled Foods, Inc. Daniel Kurzrock is the founder and CEO of Upcycled Foods, Inc., a pioneer in upcycled food innovation and food system circularity. He holds a BA from UCLA, where underage homebrewing started it all, and a sustainable MBA from Presidio Graduate School. Upcycled Foods, Inc. (UP, Inc.) powers the B2B upcycled food economy with product development expertise,cutting-edge technology, and a growing portfolio of ingredient solutions, including ReGrained SuperGrain+®. Through its Upcycled Foods LabTM, UP, Inc partners with industry companies of all sizes to close the loop on undervalued supply chains, delivering products with exceptional taste, nutrition, and functionality that meet market and consumer demand. Learn More About Daniel Kurzrock and Upcycled Foods, Inc. (UP, Inc.) Linkedin: https://www.linkedin.com/company/upcycled-foods Instagram: https://www.instagram.com/regrained/ Website: https://upcycledfoods.com/ Learn More About Conscious Design YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand's DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Erik Distler is responsible for overseeing AEG Sustainability, the organization's corporate sustainability program. In this capacity, he focuses on global strategies and tactics that address operational impacts and capture and measure data across key environmental metrics, such as greenhouse gas emissions, water consumption, and waste reduction. He also supports AEG's global business units in the implementation and execution of sustainability initiatives, manages external partnerships related to sustainability, facilitates the sharing of best practices, and ensures that sustainability is a source of value across the company. Distler has worked at the intersection of environmental and social responsibility in sports and entertainment for more than ten years. Before joining AEG, he built and led the sports-focused sustainability strategy and program at Nike. Prior to Nike, he was with the Green Sports Alliance where he oversaw relationships with corporate partners, live entertainment events, professional sports leagues and clubs, sports governing bodies, and collegiate schools and conferences, as well as working extensively with ESPN. He also spent time as a sustainability consultant with PwC. Distler began his career in accounting and finance, where he worked for Deloitte and The Siegfried Group LLP for the first seven years of his career. He received his Master of Public Administration (MPA) in Sustainable Management from Presidio Graduate School and his Bachelor of Science in Accounting and Finance from Iowa State University, graduating with Honors and High Distinction.. Erik Joins Sustainable Nation to Discuss: How AEG manages sustainability at large events like music festivals Piloting initiatives at smaller events to apply learnings and replicate at larger events Incorporating reusable materials at events in partnership with Our World Advice and recommendations for sustainability professionals Erik's Final Five Questions Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? I would say have as many conversations as you can. Sustainability departments are often departments and functions that are in service to the business. We tend to operate as internal consultants. So how can we be everywhere at the same time? How can we ensure that every part of the business has the opportunity to build sustainability into their work? How do we consult to provide subject matter expertise to the business? The work we do within the department is measurement and data and setting sustainability targets and all that kind of exists within our function. But it all starts with having conversations. I wouldn't be afraid to sit down with someone and ask them more questions than provide statements on how they feel, how they perceive sustainability, where they feel as though it's working, where it's not working, what can we do more of that really helped build out our sustainability strategy. Do a little bit of a needs assessment on what stakeholders and partners value. The only other thing I'd say too secondary is, don't be afraid to start somewhere. I think we often feel as though the challenges we're up against are audacious and global and all encompassing, and they are. It can sometimes feel like we're out at sea against a massive challenge on our own  when we think of climate issues. That can freeze one up. It can stifle movement. You can feel like, "well, what can I do? I can't possibly make a difference." It's amazing what just taking one small step can lead to. There's been this kind of backlash against incrementalism in the space, like we need big changes, not incremental changes, but I don't know that I agree with that. I think an incremental quick change that you can grow on and iterate from can turn into something very big. So don't be afraid to start somewhere. Start with something that you can measure, for sure. But have those conversations and turn those small steps into big steps. What are you most excited about right now in the world of sustainability? There's a lot to be excited about. When realizing the gravity of the issue that we're facing, I think it's important to find sources of encouragement and hopefulness. There's really no other way. There's a line by Walt Kelly from his pogo comic strip many years ago that says, “we are confronted with insurmountable opportunities.” I use that and refer to that a lot. Try to figure out what is the opportunity in front of us and be optimistic about it. I think there's an excitement around the external forces. They're becoming louder and more influential, and that's encouraging. Our fans, our partners, our sponsors, our artists and entertainers. There's more of a voice and more influence that is being laid upon us and expected from us. I think collaboration is increasing cross-sector research companies that are competitive coming together in a pre-competitive way. Higher education institutions are pulling us in to do research that will help us in our business. We're seeing a lot of that. There's also a healthy kind of push, pull and engagement among our partners and sponsors. There's that untapped space with partnerships and sponsorships where it's determining inventory and the assets and how sustainability can be valued and monetized, but the conversations that we're having with partners or potential partners around shared goals, targets, aspirations, and what we can do together to help achieve our individual sustainability goals, kind of matches up. There's a lot of energy and excitement around that. What is one book you would recommend sustainability leaders read? One is Thinking in Systems by Donella Meadows. It's a book that'll retrain your brain to consider the interconnectedness of literally everything around you. And then Natural Capitalism by Paul Hawken, Amory Lovins and L. Hunter Lovins. It's that seminal book on environmental economics. What are some of your favorite resources or tools that really help you in your work? I read Green Bizz, 3BL and Triple Pundit. We get a lot of resources from our longtime partner, Schneider Electric. We've worked with them for many years and they have webinars and lots of sessions and thought leadership that we use a lot. I also keep up on the guidance from the GHG protocol, the EPA, the UN. In our space in particular, there are two organizations that are co- holding up the movement, Green Sports Alliance on the sports side and a more newly formed music sustainability alliance on the music side. We look to these two entities to hold and convene us, and there's a lot of good research and thinking coming out of those orgs as well. Where can our listeners go to learn more about you and the work being done at AEG? Our website, aegworldwide.com. There's an About Us dropdown at the top, and we have a somewhat newly revamped sustainability page and more changes coming. We're building out a microsite off that page when we have our next generation sustainability goals finalized. We'll have all that good stuff up there. We also have case studies or what we call sustainability stories up on that page. Also under About Us, you can read about our social impact and DEI functions as well. We have a Twitter account, we recently rebranded it from AEG One Earth to the handle, @AEGSustain or the account name, AEG sustainability. We're trying to get information up there. And of course, LinkedIn is a great place to reach out to myself or anyone from our sustainability team.

Wakanyi Hoffman is a storyteller, author, keynote speaker specialized in ubuntu philosophy, a scholar of indigenous knowledge, and narrative weaver of wisdom in AI. She was born and raised in Kenya before embarking on an adventure around the world and has so far lived in 8 countries on 4 continents.  In response to the limited presence of African stories by African storytellers in children's literature, Wakanyi founded the African Folktales Project, an ongoing open-sourced resource of indigenous wisdom and knowledge for school children. Her diverse intercultural experiences have enriched her perspective on the human condition, while her commitment to cross-cultural knowledge sharing brings added value to her current academic fellowship appointment at The New Institute in Hamburg, Germany.  She is the author of many stories including Sala: Mountain Warrior (2024) and The Twelve Days of Christmas Safari. Wakanyi sits on many boards, such as the Kenya Education Fund, an organization dedicated to offering high school education to marginalized, gifted children. Additionally, her advisory role at The Contentment  Foundation underscores her dedication to global well-being. She is also a valued board member at Seeds of Wisdom, championing indigenous elders' wisdom and knowledge exchange and is also a co-founder of HumanityLink.Org, a global digital communication solutions system for marginalized populations. Wakanyi is a curation partner on the Compassion Bot, a new AI revolution in conversations with compassion.   Wakanyi is a graduate of University College London (UCL), where her thesis proposed integrating indigenous knowledge into global education systems. She also teaches a summer course at Brooklyn College, and her storytelling Curriculum is used at Presidio Graduate School for teachers training as climate advocates.  Wakanyi is also a mother to four global nomad kids and together with her husband, they currently reside in The Netherlands.  Social Links Website: https://www.wakanyihoffman.com/ LinkedIn: @wakanyi-hoffman - https://www.linkedin.com/in/wakanyi-hoffman-77a9671a4/ Instagram: @waksnl - https://www.instagram.com/waksnl/

Today we will continue our Sustainable Leaders series and have a Talk Story with Jacob Roberts, Eco Rotary Club of Kakaako's current president. We will chat all about our Rotary Club, how it differs from some of the other Rotary clubs out there, the environmental impact and the cool volunteer projects we work on in Hawaii! Jacob is a field sales consultant at Sunrun, Specializing in helping homeowners transition to clean, affordable, and reliable energy sources, he emphasizes reducing carbon footprints and cutting electricity costs. His dedication to environmental preservation and sustainability is rooted in his academic background in marine biology and sustainable management. He has a bachelor's degree in marine biology from UC Santa Cruz and an MBA in sustainable management from Presidio Graduate School. His foremost objective is to facilitate environmental rejuvenation within his lifetime, striving for the restoration of biodiversity and natural equilibrium in ecosystems. His approach centers on sustainable urban development, permaculture, renewable energy, and the soil food web. As a certified soil food web consultant, he collaborates with clients across various scales, from residential gardens to expansive farms and urban environments, in advancing sustainable practices. Eco Rotary Club of Kaka'ako: Vision Statement To build a sustainable planet and future. Mission Statement Create sustainability through initiatives, innovation, education and strategic partnerships with local and global communities. Inspire and empower others with leadership, collaboration and service. 5 Areas of Focus: 1.    Environment 2.    Food Systems 3.    Clean Energy 4.    Waste Reduction 5.    Climate Action More Info & Contact: Email: ecorotarykakaako@gmail.com Website: www.ecorotary.org Instagram: @ecorotary: www.instagram.com/ecorotary/ Facebook: Eco Rotary Club of Kaka'ako: (20+) Facebook You can reach Smart Living Hawaii at: Website: ⁠⁠⁠⁠⁠⁠www.smartlivinghawaii.org Instagram: ⁠⁠⁠⁠⁠⁠@smartlivinghawaii⁠⁠⁠⁠⁠⁠_org Facebook: ⁠⁠⁠⁠⁠⁠@SmartLivingHawaii⁠⁠⁠⁠⁠⁠.org Intro/Outro Music Compliments: Music from #Uppbeat (free for Creators!): ⁠⁠https://uppbeat.io/t/mountaineer/gotcha⁠⁠

Presidio Student Insights: A Winning Pitch from the Next Generation of Sustainable Investors In this episode, hosts Chris Ito and Georges Dyer engage in a captivating conversation with a trio of students from Presidio Graduate School, who were members of the team that emerged victorious in the IEN's 2023 Student Corporate Engagement Challenge in the Graduate category. The challenge encourages students to pitch an investment in a publicly traded company, coupled with a shareholder engagement strategy. The conversation focuses on their investment pitch for First Solar and its groundbreaking thin-film cadmium telluride technology, offering a more sustainable alternative to traditional solar panels. Guests The winning team members from Presidio Graduate School include Callie Greene, Stephanie Motta, Claire Nevels, Kate Vachon, and Lauren Novak.  In this episode, Georges and Chris talk with Callie Green, Steph Motta and Claire Nevels Highlights Explores the rationale behind an investment in First Solar Underscores the importance of engaging on diversity, equity and inclusion (DEI), especially in leadership, as an area where companies can improve and unlock economic value. Illustrates the pivotal role of educational institutions in empowering students to advocate for systemic changes towards a more sustainable and just world. Showcases the proactive steps being taken by the next generation in aligning investment strategies with the urgent need for environmental and social justice.

The life expectancy of Americans has fallen in recent years after a long period when it had been increasing. There are a number of factors which contribute to the fall. The Covid pandemic, with over 1m deaths, made a significant impact on lowering the average life expectancy. In comparison with other peer countries, the USA also did not return to pre-Covid levels at the same rate. However there are also other important factors driving this, namely gun deaths and drug deaths as a result of opioid overdoses. And another major contributor to lower life expectancy in the States is inequality in the US healthcare system. In this edition of The Inquiry Tanya Beckett explores why US life expectancy is falling. She hears from Jeremy Ney an adjunct professor at Presidio Graduate School in San Francisco and author of American Inequality, a data project that highlights US inequality and regional divides. Dr. Mark Rosenberg helped set up the Centre for Disease Control's National Centre for Injury Prevention and Control (NCIPC) and is a key proponent of research that examines how to reduce gun violence. He explains how gun deaths among young people have a big influence on the average life expectancy numbers. Dr. Judith Feinberg, is a professor at West Virginia University School of Medicine - her experience of working with communities with high levels of opioid problems makes her an authority on the extent to which drug overdose deaths impact average life expectancy. Ellen Marra is a professor of health economics at Harvard University - she says that diseases such as cancer and cardio deaths are big factors in lower life expectancy, compared with the number of gun and opioid deaths. CREDITS Presenter Tanya Beckett Producer Phil Reevell. Researcher Bisi Adebayo Editor Tom Bigwood Image: USA Birthday Cake, Credit: Getty Images

Introducing a good friend, and fellow coach ,Peter Schulte. In this episode we explore purpose, wholeness, integrity, practices of being, psychedelics, masculinity and more.  Peter (he/they) is a purpose & leadership coach and the Executive Director of Spark of Genius. He helps aspiring change leaders tap into their innate genius, walk their authentic purpose, and offer their deepest contribution to the greater good.  He has more than 12 years of experience in the nonprofit sector working with the United Nations and some of the world's largest companies on international sustainability principles and practices for water and climate. He holds a B.S. in Conservation & Resource Studies and B.A. in Comparative Literature from the University of California, Berkeley and an MBA in Sustainable Systems from Presidio Graduate School. He lives in Bellingham, WA with his partner Sara, two kids Owen and Asa, and cat Winnie.Learn More about Peter and/or join the newsletter : https://www.sparkofgenius.org/About Mystics Rising: Mystics Rising is podcast to share rising healers and leaders and practitioners of wholeness. If you feel touched by this work, please help us share the podcast with friends. Follow, listen along, and reach out if you feel called to collaborate.Mystic-rising.comIG: @MysticsRisingStore: https://www.mystics-rising.com/store Support the show

We are joined by Cathy Lehman, Senior Program Officer for the Harder Foundation, to discuss how to help communities who have not previously had access to philanthropic funding. How do you build conversational spaces? What happens if your efforts are unsuccessful? Episode Highlights:How to move money to move powerCreating space for productive conversationsHow to change course when you identify what you are doing isn't workingCathy Lehman Bio:Cathy is the Senior Program Officer for The Harder Foundation, a private family foundation that supports biodiversity and ecosystem health across 5 states in the Pacific Northwest. She has spent the last 20 years working in various roles of community and economic development, environmental policy, grassroots organizing, social impact, and philanthropy. Cathy has served on dozens of community boards and commissions – including the local City Council, and as a governor-appointed commissioner for the state's volunteerism initiative, Serve Washington. She has a BA in Communications from WWU, a master's degree in social Entrepreneurship and Change from Pepperdine University, and a Certificate in Sustainable Business from Presidio Graduate School. She lives just outside of Bellingham, WA with her husband and animals on a shy acre near the Lummi Nation on the Salish Sea.Links:Website https://theharderfoundation.orgCourse: Be Clear https://www.doyourgood.com/offers/xtHUdoBG/checkout Course: Be Legal https://www.doyourgood.com/offers/U8SFR3mR/checkout If you enjoyed this episode, listen to these as well: · https://www.doyourgood.com/blog/143-Measuring-Impact· https://www.doyourgood.com/blog/129-jim-enote· https://www.doyourgood.com/blog/62-geneva-wiki Crack the Code: Sybil's Successful Guide to Philanthropy Become even better at what you do as Sybil teaches you the strategies as well as the tools you'll need to avoid mistakes and make a career out of philanthropy.Sybil offers resources that include special free short video mini-courses, templates, and key checklists, and words of advice summarized in easy-to-view PDFs. Check out Sybil's website with all the latest opportunities to learn from Sybil athttps://www.doyourgood.com Connect with Do Your Good https://www.facebook.com/doyourgood https://www.instagram.com/doyourgood Would you like to talk with Sybil directly? Send in your inquiries through her website https://www.doyourgood.com/ or you can email her directly at sybil@doyourgood.com!

Today I am speaking with Talia Eisenberg.Talia is the co-founder of Beond Ibogaine, an addiction and chemical dependence treatment center in Cancún, Mexico.I wanted to speak with Talia because the Beond model – a modern, medical-grade center – seems to me like the closest approximation to what the psychedelic medicine practice of the future will look like.Ibogaine has developed a reputation as one of the most effective psychedelic substances for the treatment of opioid dependencies, including painkillers, heroin, and fentanyl. Recently, the state of Kentucky's Opioid Commission announced that it would be evaluating a $42 million grant to study ibogaine for the treatment of opioid addiction and withdrawal.However, by all accounts, the ibogaine experience is no walk in the park. A longer treatment duration and heightened risks compared to other psychedelics makes ibogaine unique among this class of substances.To me, ibogaine best captures the duality of an incredibly promising new treatment model for one of society's most pressing problems coupled with the need for caution, screening, preparation, and safety monitoring due to the associated risks.Talia brings a unique perspective to the discussion of this opportunity and its challenges, as she credits ibogaine with saving her own life and now operates one of the leading ibogaine treatment centers.Talia received an undergrad degree from New School in New York City and earned an MBA from Presidio Graduate School in San Francisco. She is a serial entrepreneur, a mother, a wife, and in long-term recovery.In this episode, we discuss:* The history and impact of the opioid epidemic;* Talia's personal story of addiction, treatment, and renewal;* The traditional rehab industry; and* The importance of short and long-term integration with ibogaine.As you'll hear, I am not too familiar with ibogaine. I have never tried it and, since it has a smaller research footprint than psilocybin, MDMA and other compounds, I haven't spent as much time learning about it. Thankfully, Talia was the perfect person to speak with to bring me up to speed. Listen to the episode on Substack, Spotify, Google or Apple.Credits:* Hosted by Zach Haigney * Produced by Zach Haigney, Erin Greenhouse, and Katelin Jabbari* Find us at thetripreport.com* Follow us on Instagram, Twitter, LinkedIn and YouTube* Theme music by MANCHO Sounds, Mixed and Mastered by Rollin Weary This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thetripreport.com

America is at a crossroads when it comes to managing trauma. In some sections of our nation, healing is readily available and at the disposal of citizens. Whereas in others, healing options are moderate to virtually non-existent. Trauma happens and everyone deserves the chance to be made whole again, but in so many cases, that chance is fleeting. Healing can come in many forms including Ibogaine, an often overlooked, but powerfully effective option.My guest today is Talia Eisenberg, a woman who has seen firsthand the incredible healing benefits of Ibogaine. She's the founder of Beond.us, a healing and detox treatment center with locations in California and Mexico. Today, she'll share her journey to healing, her history of addictions and generational trauma, and how Ibogaine helped her find her way and become whole again. If you're suffering, Talia wants you to know that there's no need to suffer alone. Listen today as she provides insights and guidance on how you can bounce back and become the best you ever!In This Episode:(5:16) – Talia discusses the struggles she has seen states in the Heartland are having regarding Oxycodone.(5:37) – Addiction started with the working class. (6:06) – Lack of solutions in middle America and Southern states is a challenge. (8:12) – Talia shares her journey dealing with addiction. (9:00) – Caught in an emotional prison just to feel normal. (9:55) – Talia discusses carrying the trauma of past generations. (10:23) – A friend introduces Talia to Ibogaine. (10:45) – Ibogaine's incredible healing impact on Talia.(11:30)- Talia shares that through Ibogaine, she saw her grandparents as prisoners in Auschwitz and how it inspired her. (13:15) – Talia believes the Midwest states need more than just Ibogaine. (14:54) – Ibogaine can help reprogram generations.(19:47) – Ibogaine has a way of being personal and going into the depths of our minds. (21:13) – Ibogaine can heal old pains and allow you to relive memories in a different way.(21:40) – The associated risks of Ibogaine.(22:13) – Elongating of heart rhythms due to Ibogaine. (24:00) – Best places to administer Ibogaine. (26:17) – Talia advises trained professionals to be present during administration.(27:11) – Scott discusses his eating disorder.(30:21) – Wanting and creating change are very different. (31:17) – The nurturing aspects of plant medicines and the healthy choices they help people make.(33:45) – Overcoming generational traumas. (35:54) – Talia discusses her family and how her journey helped theirs. (37:53) – Make the change for your grandchildren.(41:30) – Talia says she owes her life and being alive to Ibogaine.(42:34) – There are solutions, and no one is beyond healing.Our Guest Talia Eisenberg, MBA, is a serial entrepreneur and the co-founder of Beond.us, a San Francisco- and Mexico-based company providing safe and effective psychedelic-assisted ibogaine treatment for trauma and addiction patients.  Her mission is to directly impact and help thousands of people heal from trauma and addiction and go on to lead meaningful and purpose-driven lives. Talia lives in Mexico with her husband, Tom, cofounder of Beond.us, and their sons. She received an undergrad degree from New School in NYC and earned an MBA from Presidio Graduate School in SF. Talia is a person in long-term recovery from harmful mind-altering drugs and substances. Her passion for supporting others in healing through Ibogaine is personal, as it was the treatment that catalyzed her recovery in 2011.Resources and LinksWebdelicshttps://www.webdelics.com/https://www.facebook.com/webdelics/https://twitter.com/webdelicshttps://www.youtube.com/@webdelicshttps://www.linkedin.com/company/webdelics/https://www.instagram.com/webdelics/Talia Eisenberg https://www.facebook.com/BeondUs/https://www.instagram.com/beond.us/https://www.linkedin.com/in/talia-eisenberg-mba-4a51bb52https://www.instagram.com/talia.eisenberg/?hl=enhttps://twitter.com/chasingnuance

Kyle Flanagan asks us how we can truly address the roots of the climate crisis, and how we can keep each other safe in the years to come—while making sure that no one gets left behind. She wrote Climate Resilience, robust with short essays edited from interviews with 39 individuals who have been cultivating resilience for decades. There is a chapter dedicated to ecological restoration and issues related to river restoration, shifting the framing of environmental injustices, soil health, community composting and good fire. Intersecting with restoration, Kylie and the cohort of climate imaginaries foreground skills required in a warming world - relationship repair, participatory & decentralized economics, collective care, community adaptation, cultural strategy and people power.  Kylie is a climate communicator and the executive director of a small, climate justice-focused foundation. Originally from Miwok lands in the California Bay Area, she currently resides on Munsee Lenape lands in New York City. She graduated Phi Beta Kappa from Dartmouth College and received a master's in sustainability solutions from Presidio Graduate School. Driven by a desire to make the world more delicious, beautiful, joyous, and just, she has dabbled in goat midwifery, cheesemaking, tiny house architecture and construction, supper club hosting, edible landscaping, sustainable business consulting, and most recently, writing Climate Resilience.  Climate Resilience Project and www.climateresilienceproject.org (that launches in early August). pre-order the book on bookshop.org Climate Resilience features voices of Native Rights activists, queer ecologists, Gen-Z organizers, urban farmers, and others on the front lines: Reverend Mariama White-Hammond, Ruth Miller, Niria Alicia, Morgan Curtis, Casey Camp-Horinek, Victoria Montaño, Heather Rosenberg, Cate Mingoya, Didi Pershouse, Ceci Pineda, Margo Robbins, Doria Robinson, Cassia Herron, Marta Ceroni, Crystal Huang, Moji Igun, Deseree Fontenot, Jacqueline Thanh, Janelle St. John, Miriam Belblidia, Lil Milagro Henriquez, Amee Raval, Marcie Roth, Eileen V. Quigley, Natalie Hernandez, Mindy Blank, Chief Shirell Parfait-Dardar, Eve Mosher, Irfana Jetha Noorani, Melissa Reyes, Patty Berne, Selin Nurgun, Sekita Grant, Mara Ventura, Kavaangsaar Afcan, Olivia Juarez, Sona Mohnot, Kailea Frederick, and Dominique Thomas Michael's podcast recommendations History is Gay & Other Men Need Help It takes a community to keep a podcast going. I am totally independent, and you can donate to help cover the small overhead costs for the show via Paypal and Venmo and CashApp.  Music from the show Patiño and TrackTribe

Stephen Yogi Rueff grew up in Minneapolis collecting comic books in the 1960s and loves his role as co-founder of SuperMonster市City!, where he is a curator and managing director.SuperMonster市City! places American monsters, superheroes, and villains as represented in toys, games, posters, and more, into social and political contexts. Through informative texts, artist profiles, and commentary, these fun and engaging exhibitions feature America's iconic mythical figures from America's Golden Age of toys.SuperMonster市City! was co-founded by master collector David Barnhill and curator Rueff. The traveling exhibits are derived from Barnhill's collection of 200,000 toys, posters, games, and films. Rueff, as Managing Director and Curator, places the objects in social and political contexts through reflective and informative texts, artist profiles, and commentary. Barnhill and Rueff enjoy sharing America's iconic mythical figures from America's Golden Age of toys.Rueff has worked in the arts as a performer, designer, manager, and producer, touring around the globe with performing artists such as MacArthur Genius Award Recipients Meredith Monk and Bill T. Jones, as well as Blue Man Group, Karen Finley, and many, many other artists and creatives. As an Account Manager and Executive Producer for global corporate communications companies Jack Morton Worldwide and BI Worldwide, he produced events throughout the United States, France, Germany, Belgium, Spain, Austria, Czech Republic, and Bahrain.Rueff now enjoys coaching business start-ups and is Chair of the Arts Entrepreneurship department at the Minneapolis College of Art and Design. His academic research explores American culture and the role of fear in play, and through toys, monsters, superheroes, and villains.Rueff earned his MBA with an emphasis in Leadership and Sustainable Business from Presidio Graduate School. Rueff's BA from Empire State University, the same college attended by Peter Parker, aka Spider-Man! ‘Nuff said.

On this episode of Cleantech Forward, we kick off our new three-part series on the adoption of cleantech. Every major Canadian industry is facing the challenge of meeting ambitious emissions targets. Canada's plan of reaching net zero emissions by 2050 requires a lot of immediate change. We need to rapidly connect industry with innovators to deploy emissions-reducing cleantech into traditional practices.Host and Foresight CEO Jeanette Jackson is joined by the CEO of Summit Nanotech, Amanda Hall, and the CEO of ZILA Works, Jason Puracal. Our guests share their insights on:The obstacles hindering widespread adoption of clean technologiesWhat entrepreneurs can do in order to speed up the adoption processHow we can encourage industry/innovator partnershipsOver the next two episodes, we'll speak with industry leaders who have already made the shift towards sustainability, learn about the changes they've made in their operations, and find out what they look for when searching for solutions to meet their emissions goals.Jason Puracal is the co-founder and CEO of ZILA Works. He is a versatile leader with a passion for environmental stewardship and social justice. His unique background provides him with a holistic perspective and the ability to strategize in complex situations. He has a demonstrated ability to manifest theory into action under the most challenging of circumstances. Jason earned his Bachelor of Arts in Economics from the University of Washington, and a Masters of Arts in Sustainable Business from Presidio Graduate School. Amanda Hall is the Founder and CEO of Summit Nanotech. A professional geophysicist with more than 11 years of experience in the oil and gas industry, four years in the mining industry, and four years as a laboratory scientist, Amanda brings her technical and industry experience to her leadership role in clean energy, shaping the clean technology sector and energy transition. Amanda earned her Bachelor of Sciences majoring in Biology and minoring in Physics from the University of Toronto and her Bachelor of Science in Geophysics from the University of Calgary.Never miss an episode. Don't forget to subscribe to the Cleantech Forward podcast on Apple Podcasts, Google Podcasts, Spotify, or anywhere else you listen.The Cleantech Forward Podcast is Supported by Gowling WLG.

A graduate of Vassar College & Presidio Graduate School, Sam Ruben is an accomplished innovator, entrepreneur, and a co-founder at Mighty Buildings, an Oakland-based construction technology company using 3D printing, new composite materials, and robotics to sustainably unlock productivity in construction. His passion and deep understanding of sustainability and compliance drew him to the vision of addressing the dual housing/climate crises by 3D-printing sustainable homes. Sam has leveraged his expertise working with organizations of all sizes across the public, private, and nonprofit sectors to help them improve their sustainability in terms of people, planet, and prosperity to guide Mighty Buildings' Certification & Sustainability roadmaps. He has also led development of climate-related policy, including AB 2446 - the first bill in the country to begin addressing embodied carbon across the built environment.HOLOCENE Magazine + StoreSam RubenRob Auchincloss IGSHOW NOTESsee more Hosted on Acast. See acast.com/privacy for more information.

FoodTech Junkies travels to California to speak with food waste hero and upcycling pioneer Daniel Kurzrock. Ten years ago, out of a passion and a hobby, he co-founded Regrained, now Upcycled Food Inc, a company that makes nutritious and delicious upcycled ingredients. To further the movement, Dan co-founded the Upcycled Food Association, a non-profit focused on reducing food waste by growing the upcycling food economy. Today we will discuss the importance of circularity, regenerative approaches, and business models for people and the planet and the enormous market opportunity of upcycling overall. Join us and dive into Dan's world to learn more about how he turns waste into gold. About Dan Kurzrock Dan is the Founder & CEO of ReGrained, the leading innovation platform for upcycled food. The company specializes in using patented technology to create novel ingredients from previously overlooked and undervalued supply chains. In partnership with food makers, we develop new food products and menu items featuring certified upcycled ingredients. Dan is also a founding officer of the Upcycled Food Association and Upcycled Food Foundation, and can often be seen pioneering the movement on the frontlines. He's a thought leader on the upcycling food movement, often a featured speaker at industry conferences and sought after by the media. He earned his bachelors from UCLA, where underage homebrewing started it all, as well as an MBA in sustainable business from Presidio Graduate School. About Upcycled Food Inc Upcycled Foods Inc. powers the B2B upcycled food economy with product development expertise, cutting-edge technology, and a growing portfolio of ingredient solutions. About The Upcycled Food Association Through research, strategy, networking, and policy advocacy, Upcycled Food Association is building a food system in which all food is elevated to its highest and best use. UFA is comprised of Members and Associate Members from around the world.

With Andra Yeghoian of Ten Strands and the California Environmental Literacy Initiative What does a trauma-informed classroom look like? How does trauma relate the climate crisis? Why is it important to implement a solutions-based approach to teaching climate change? Andra Yeghoian takes us on a deep dive of her work, including the 4-Cs framework (campus, curriculum, community, and culture) and the HEARTS framework, while also sharing examples activities and learning sessions that incorporate a trauma-informed approach. Environmental crises can be overwhelming, yet we can help students manage them by facing the various challenge head-on (in a developmentally appropriate way) and empowering students to take action. Guest (from https://tenstrands.org/about/team/): Andra Yeghoian brings more than 15 years of experience in education across public and private school systems, nationally and internationally. She currently provides visionary leadership for a California-wide whole systems approach to integrating environmental and climate literacy, and sustainable and climate resilient school efforts, across a school community's campus, curriculum, community, and culture. Andra is also the California Environmental Literacy Initiative Project Director. She holds a B.A. and education credentials from UC Davis, and an MBA from Presidio Graduate School. Under her leadership, she has supported school sites, districts, and county offices in achieving honors such as the U.S. Department of Education and California Green Ribbon Award, Bay Area Green Business Certification, and LEED Platinum Certification for New Buildings. Environmental and Climate Aligned Trauma Informed Practices for Educators and Schools: https://docs.google.com/document/d/1-ar77-Eo7SnLVIh35C4cBzG_pAw6kinklkU9_tnju30/edit Solutionary and Environmental Books Examples: https://docs.google.com/document/d/1tsHXi90hCEwnTW3zwC1y71KNCFYk5cdRmGj7yy-cxUU/edit Environmental and Climate Responsive Crosswalk for Trauma Informed Schools: https://docs.google.com/document/d/18Ja-cp1kWOOvhyKhEliAePLX6l40hBJp8kUbhyzTB5Q/edit 4Cs Sustainable and Climate-Resilient Schools Framework: https://sites.google.com/view/scrs-center/vision-and-framework/4cs-framework *Episode edited by M. Angel Goñi Avila

In this episode I interview, Pamela Gordon Managing Director of PGS Consults, at Presidio Graduate School on how to mine for ESG Talent.

Bettina Grab has over 15 years of experience in global B2B tech marketing. She is the President at Alder & Co., a leading marketing agency that works exclusively with cleantech and climate-tech companies. Founded in 2014 and headquartered in Portland, Oregon, Alder & Co.'s mission is to advance the adoption of climate technologies until they become universal. Originally from Germany, Bettina has a background in communication sciences, international relations, and journalism. She began her marketing career in 2004, and worked at some large German IT & media enterprises, before relocating to London, U.K., in 2011.  There, she had a chance to hone her expertise in global marketing and global brand management at a couple of international outsourcing and offshoring companies. Then, just before the beginning of the COVID-19 pandemic, Bettina relocated to the U.S., and settled down in the San Francisco Bay area. There, she founded her own marketing consultancy, which focused on serving Cleantech and climate tech companies. She also launched a blog and eco-activism platform called bluegreen.blog. Finally, in 2021, she joined forces with fellow west-coast agency owner Melanie Adamson, when she had the opportunity to take on the role of President & Partner at Alder & Co. In her role at Alder & Co., Bettina now drives business development for the agency and advises clients on growth marketing strategies. She is also a guest lecturer for cleantech marketing at the Presidio Graduate School in San Francisco, and serves as Cleantech Open's National Marketing Chair. Along with Melanie Adamson, Bettina is also the co-founder of ToFu, a substack newsletter and membership community for cleantech and climate tech marketing professionals. In this interview, Bettina talks about why she's so passionate about her work, how good marketing empowers climate tech companies to make a bigger impact, why B2B marketing strategy may need to differ significantly for the U.S. versus the U.K. or Germany, what current trends she has noticed in the nascent field of cleantech marketing, and how North American scale-ups should approach their expansion into Europe. Tune in!   Links: Alder & Co. website Alder & Co. on LinkedIn Alder & Co. on Instagram Alder & Co. on Twitter ToFu newsletter & membership community Women in Cleantech & Sustainability Bettina's blog: “bluegreen – zero waste living” Bettina on LinkedIn Bettina on Twitter   This episode was sponsored by the Globalization and Localization Association (GALA).

Jude Parker Koski has dedicated his career to serving marginalized communities through work in the nonprofit sector since 1996. He has helped youth experiencing homelessness access education, advocated for LGBTQIA+ youth and families, worked to reform foster care policy, and helped preserve urban open space and community gardens. He's also a transgender professional, and he joins us today to talk about his experience supporting his communities while living with ADHD. OK, this isn't one of our shorter episodes. We get that. And it's just fine if you want to skip around. But here's why we thought it was important to have this conversation and share it in full: because Jude's experience overcoming internal and external questions of gender identity sit right at the intersection of the same journey with his ADHD. What he has learned as he continues to live through both experiences can teach us quite a bit about our own journeys. We hope you find the same and perhaps learn a few new lessons about the fluidity of your own lived experience. About Jude Parker Koski Jude has dedicated his career to serving marginalized communities through work in the nonprofit sector since 1996. He has helped youth experiencing homelessness access education, advocated for LGBTQIA+ youth and families, worked to reform foster care policy, and helped preserve urban open space and community gardens. Before joining the NTEN staff, he served on the NTEN Board of Directors and participated as a member of NTEN since 2011. Jude holds an MBA in Sustainable Management from Presidio Graduate School in San Francisco. As a transgender professional, he has experienced the NTEN community as particularly welcoming and supportive. As the Membership and Community Director, he is deeply committed to ensuring everyone experiences solidarity within this important and unique community. Outside of work, Jude volunteers for the San Francisco SPCA Community Cat Program as Trap-Neuter-Return (TNR) practitioner and advocate for feral/community cats. He lives in San Francisco with his partner and four rescued kitties. Jude enjoys designing and woodworking with repurposed materials, gardening, and adventures in nature.

We've covered the public's perception of the uniform, but what if you meet someone at work and immediately hit it off? How do you keep it professional if you are both working in the same firehouse?  Here to answer that question is none other than Tessa Rudnick. A fellow firewife and friend of Audra. Tessa Rudnick was elected to the El Cerrito City Council in 2020. She has has worked for local cities as an IT project manager and business analyst, with a focus on public safety. She was the IT Portfolio Coordinator for the Berkeley Fire Department, and was most recently the IT Director for the San Francisco Department of Police Accountability. Tessa has a Masters in Public Administration (MPA) from Presidio Graduate School.Follow Tessa:El Cerrito City Council Meetings: https://www.el-cerrito.org/482/Council-Meeting-Videos-MaterialsInstagram: https://www.instagram.com/tessarudnick/

BGBS 067: Margaret Hartwell | Archetypes In Branding | What's the Deeper Meaning? Margaret Hartwell is an innovation and strategy leader on a mission to empower purpose-driven change at the intersection of design, brand & culture, and technology. Her diverse accomplishments range from co-founding and establishing the innovation practice for Cognition Studio, a subsidiary of Certus Solutions, to authoring Archetypes in Branding: A Toolkit for Creatives and Strategists. She uses a transformative approach to everyday innovation and employs skills and best practices from a range of disciplines: archetypal branding, transpersonal psychology, sustainable management, and design thinking.  Her experience spans 20+ years developing design-led businesses in the US, UK, Europe, and APAC. Industries include technology, social and environmental advocacy, health and wellness, media, entertainment and the arts, leadership development, automotive, telecommunications, packaged goods, and travel. She holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology. She thinks in systems, strategies, and surprises. She creates in metaphor, music, and story and relates with empathy and curiosity. Recognized for a breadth and depth of applied skills and experience across multiple creative disciplines and business sectors, Margaret began her career as a designer as one of the founding members of Suissa Miller Advertising where she served in various roles from studio director to art director to vice president. In London, she was Director of Development for the London Design Festival and Head of Marketing for the Design Council. Returning to the U.S., consulting and coaching includes work with Saatchi & Saatchi S, PayPal, Jive, BVG, Inc., Flextronics, BFG Communications, Omegawave, Stanford Lively Arts, Verve Coffee Roasters, TwoFish Bakery, and the San Francisco Symphony. She taught "Live Exchange" in the pioneering MBA in Design Strategy (DMBA) program at the California College of the Arts, and is an engaging speaker/presenter/facilitator. Margaret has been called an information junkie with a childlike curiosity and is known for having an insatiable appetite for travel, trends, and technologies. She has been an actor, singer, improv player, photographer, scriptwriter, environmental advocate, and founder of a line of infant sportswear called zerosomething. She currently lives in Salem, Massachusetts. In this episode, you'll learn... An archetypal approach opens a door to a deeper level of connection to yourself, society, and any relationship. This helps particularly in the branding space because it is no longer about pushing your ideals, it's about relatedness. Once you recognize that failure is to be embraced, that is where your brilliance will shine through. These lessons become the tools you use throughout life. Archetypal strategy brings about a unique curiosity about life and people. It can apply to benefits beyond branding by helping people understand themselves and how they want to move in the world. Resources Websites www.margarethartwell.com www.archetypesinbranding.com www.liveworkcoaching.org www.thedowagercountess.com Clubhouse: @mphpov Twitter: @MPHpov Facebook: @ArchetypesinBrandingToolkit LinkedIn: Margaret Hartwell Instagram: @margarethartwell Quotes [33:20] The process of this kind of introspection and alignment of everything changes the way that people hold on to right and wrong. They're not as much about finding a solution, as opposed to finding a process that continues to reveal value…This is actually something that is going to grow along and with and inside and outside of us. [40:58] Branding is really about increasing the value of a relationship, much in the way that you would increase the value of a relationship with your family or a friend or your community. [56:33] It's hard to have the courage because we've been taught that we can't fail. And that's not real. Good relationships don't have conflict. No way. As human beings, you know, the more we can just say, 'Yes, awesome. That just came up; let's go there'…I think that's really where everybody's unique brilliance is, is recognizing that all those things are baseline, all those things are to be embraced. And if you just left them out of the right 'wrong box', then they're all actually just gifts and tools to be applied to however you want to live and be and do. Have a Brand Problem? We can help. Book your no-obligation, Wildstory Brand Clarity Call now.  Learn about our Brand Audit and Strategy process Identify if you need a new logo or just a refresh Determine if your business has a branding problem See examples of our work and get relevant case studies See if branding is holding your business back and can help you get to the next level Book Your Brand Clarity Call TODAY Podcast Transcript Margaret Hartwell 0:02 I used the vulnerability and shame work in my startup in New Zealand a lot to build the innovation process that change people to that change their reactions, because using innovation tools requires you to let go of that kind of judgment. And then we're never going to get to the kind of creativity or the kind of satisfaction from the daily work if they were constantly protecting something, you know, shaming someone else judging someone else. So I've seen an architectural approach have all kinds of secondary and tertiary benefits to people's relationships to people's understanding of themselves and how they want to move in the world. So it definitely can apply and way more levels than just in your brand. And for me, it's moved a lot into the culture space. Marc Gutman 1:05 podcasting from Boulder, Colorado, this is the Baby Got Back story Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman is your brand the provoca tour. Maybe it's the activist. Perhaps it's the muse, Marc Gutman, and on today's episode of Baby got backstory, we are talking about meaning deeper meaning and connection. And one of my favorite topics, archetypes in branding. And before we get into this amazing episode, and I do promise that once you hear who the guest is, you'll agree that it is amazing. I'm asking you to take on the archetype of the advocate, or the companion or the cheerleader, and rate and review this podcast on Apple podcasts or Spotify. Apple and Spotify use these ratings as part of the algorithm that determines ratings on their charts. And we want them to identify this show with the archetype of the podcaster. Don't we? Thank you for your reviews. I do appreciate it. Today's guest is Margaret Hartwell. Margaret Hartwell is such a great name. Sounds very harrowing, yet playful as well. And I didn't even realize that until I just said it. But that's how I kind of see today's guest. Margaret is one of my true real life heroes, because she's the author of a book and toolkit that has transformed who I see the world and how I interact with clients, her book, archetypes and branding. The toolkit for creatives and strategists is a must read, whether you're in branding, or not. archetypes, and archetypal analysis, are all about stripping away the noise in getting down to the essence, the core, and that's also the aim of today's interview. In addition to being an author, Margaret Hartwell is an innovation and strategy leader on a mission to empower purpose driven change at the intersection of design, brand, and culture and technology. By developing people centered solutions, she serves as a guide, mentor, an alchemist. Those are all archetypes by the way. To help senior executives in teams solve complex issues. She uses a transformative approach to everyday innovation employs skills and best practices from a range of disciplines, archetypal branding, transpersonal, psychology, sustainable management, and design thinking. All topics we touch on in today's episode. Her experience spans 20 plus years developing design led businesses in the US, UK, Europe and APAC industries include technology social and environmental advocacy, health and wellness, media, entertainment and the arts, leadership development, automotive, telecommunications, packaged goods and travel, and she draws upon and expands on toolkits from the design council UK, the grove society for organizational learning, IDEO Stanford D school in Jean Lukas work at the Darden School of Business, to name just a few sources of inspiration. Recognize recognized for a breadth and depth of applied skills and experience across multiple creative disciplines and business sectors. Margaret began her career as a designer is one of the founding members of swiza Miller advertising, where she served in various roles from Studio director, the art director to Vice President. In London. She was the Director of Development for the London design festival and head of marketing for the design Council. When she returned to the US she consulted and coached with Saatchi and Saatchi Pay Pal jive Flextronics BFG communications, Stanford Lively Arts, to fish bakery in the San Francisco Symphony. She has teaching experience as she taught live exchange in the pioneering MBA and design strategy program at the California College of the Arts, and is an engaging speaker, presenter and facilitator. Margaret has been called an information junkie with a childlike curiosity is known for having an insatiable appetite for travel trends and technologies. She has been an actor, singer, improv player, photographer, script writer, environmental advocate and founder of a line of infant sport were called zero something and she currently lives in Salem, Massachusetts. And this is her story. I am here with Margaret Hartwell, innovation consultant, innovation coach, and yeah, that's all great. We're gonna talk about that. But I know Margaret, from a book that she wrote called archetypes in branding, and I have it right here. And it is literally like it's well law that got like, the corners are like kind of, you know, dinged up a little bit. And things are like noted and ripped in here. And I like more than any other book. You can see here, Margaret, like, you know, and people that are on the listen to the podcast, I'm here at the halfway house studio, I am surrounded by books. And I believe that books have energy and power. And I just love books. And so I get a lot of books. And this book is probably the one that I reach for more often than any other book because it's, we're going to talk about this book, but it's because it has knowledge that you receive when you read it. But it's like a working book, it's a book that like, has like a purpose that I work with in my job, like, on a daily basis. Now I want to talk to you about that. So I'm extremely, extremely excited to have you on the podcast. So welcome. And as we get into this, like to me, archetypes are definitely about the universal, the the essence, but they're also like sort of mystical and magical. They're like a portal or a window to me, you know, in a lens. And so with that kind of definition at least and I'm sure you have your own. When you were like a young girl, were you into these types of like portals in Windows and translation like what was what was young Margaret like? Margaret Hartwell 7:58 Gosh, well, thanks, Mark, I really pleased and chuffed that I get to chat with you on your great podcast. And that's a great opening question. Because one of the things as I was reviewing the kinds of influences and and trajectories and defining moments and stuff is I had imaginary friends that I was asked by the kin urban, my mother was asked by the kindergarten teacher to have me leave them at home because it was taking too long for me to answer questions and to do things because I was doing everything in collaboration. So yeah, I think that was huge, because my sisters are eight years older than I am. And they're identical twins. And so I had to go to the magical mystery portal world to find my twin was like, hey, they thought each other. So I made up my own and I made three, so I outnumbered them. So, but um, you know, I think combining that with super bad eyesight. Also, this is where I went into books. So for me, I love what you just said about books too. I do think they're alive. And they they are portals as well. So you combine those things together. And yeah, it was it was pretty evident early on that I had a very favorite place in my imagination. Marc Gutman 9:22 And were you a creative as a child, or did you think that you'd have a creative career did you want to do something else? Margaret Hartwell 9:28 All I wanted to do was sing? Well, I should say all I wanted to do was anything creative. You know, let's paint let's work with clay. Let's sing Let's dance, let's act let's make diagramas just anything kind of maker ish was really, I loved it. And but music was my wheel. You know, that was really where it all came together in terms of what it felt like as your body as an instrument and playing the piano. No, and story. So you know, every song that we sing has huge story too. And I think that that became like a third way of going into the mystical in a way because music so amazing in terms of its portal. Marc Gutman 10:16 Yeah, absolutely. And so you're into music and you're creative. I mean, Was this something that was supported in your household as a child did? Or did your parents want you to do something else? Yes, it Margaret Hartwell 10:30 was supported in so much is that it was the child like thing to do, and that when you grew up, you should be a doctor. So that was, that was kind of what I was told is that, ultimately, that the arts weren't a career, they were just a hobby. And I tried to debunk that. But I did go to Berkeley and Gosh, studied medicine or pre med at the time. And it was, I don't know, it's kind of funny, I look back on it now. And I kind of see the paradigm. And the paradigm was is that it was kind of like cheating to go and do something that you were already really good at. They should do things that you're not so good at. And then you are a whole and complete person. So hard work meant everything in my family. I'm a third culture kid, Canadian mother and a Chinese father. That doesn't, you don't really see it so much. But I'm actually more Chinese than my sisters from what the ancestry 23andme says. But yeah, so you know, it's a great, my parents were awesome, don't get me wrong. I mean, they really supported everything that I loved and wanted to do. And they, they were just like any parent, they wanted to make sure that I was going to be self sufficient, and be able to make a living, and they didn't see how it all works gonna come together if I was just doing the arts. So they were very happy when I got my MBA. Instead of, you know, I'm not going to med school. I'm leaving for London, and I'm doing a Shakespeare program. And my father's like, Why? I said, Well, because every doctor, you know, needs to know how to speak. And I am big pentameter, right? And it just looked to me like you've lost your mind. And my mother says, Let her go. She'll get it out of her system. Yeah, no, never got it out of my system. Marc Gutman 12:28 But I just love imagining you and your sisters having arguments about who's more Chinese, I can see it now. It's the holidays. And so take me back there to Berkeley, you're in pre med, I imagine that you've at least convinced yourself you want to be pre med, you know, like we all do, we tell ourselves that, okay, this is my path. And then something's kind of welling up in you something is saying maybe this isn't my path. What was that decision like to, to go to London, Margaret Hartwell 12:56 but like barely passing all my science classes. Fear has a way of doing that to you. But yeah, I think I got three days the whole time I was there. And it was in kinesiology, exercise, physiology and psychology and photography. So, um, what was welling up, I was singing all during college, I sang in the perfect fifth and then in the golden overtones. And that was really what I loved to do. And so I was seeing that I was kind of dying inside. And I was getting unhappy. And I was kind of isolating myself at that point. And I thought What's going on? It was, you know, I always look back and go, whatever, the first kind of crises or existential moments of awakening, and I think, before going choosing to go to London, that was mine, where I just feel like why am I doing any of this? What what's the point? I mean, it was, wasn't that I was super bad at and I was really good at, you know, intuiting people's needs and really listening to people and all that, but, but to spend the time. So yeah, that was the moment of thinking, well, I, let's see what this is going to be like. And quite frankly, that's really what kind of changed everything for me. Because I just came alive in London, and not just from the tack on the you know, the tactics and the skills building that that the Shakespeare program gave me, but really from the interest in people, and in kind of the myth and metaphor just popped. And I think if I look back, I think that was probably where the notion for an archetypical approach, kind of which I would never have been able to put the words to, but that's where it kind of took hold is I was constantly looking around corners sideways and looking for meaning what's the what's the deal. Meaning here, how does it translate into other arenas or cultures or to different people? So and, you know, Shakespeare is an amazing primmer for that kind of symbology and metaphor. So, yeah, that's where it kind of took hold. Marc Gutman 15:20 So the question I always disliked when I was going through school, because I never really knew what I wanted to do was people always ask me, they always say, what are you going to do with that? Yeah, what are you going to do with that? And so I as much as I disliked that question, I mean, were people asking you that about the Shakespeare program? What are you going to do with that? So you're going to wonder why don't you have Shakespeare but what after Margaret? What are you going to do? Margaret Hartwell 15:43 Oh, totally. Well, yes. So I was told to come home to finish my degree at Berkeley. And because three years at Berkeley didn't mean anything. So my parents said, Wait, if you want to go back, you can go back because I what I really wanted to do was go to the London Academy of Music and Dramatic Art, because musical theater then had become my thing. So what did I really want? You know, what were you going to do with that? Well, I was just going to keep studying. I love learning. I love being in school, I love, you know, playing essential. And that's what this program was, but came back and finished my degree. And my parents said, Well, what are you going to do with that? I was like, Well, I'm going to move to LA. And I'm going to try my hand at acting, and her shaking their heads completely. But at that point, being an actor, without a lot of credits, you either become an aerobics instructor or a waiter. And so I started teaching aerobics. And then I found my way into a theatre company. And at that point, I met somebody who was working on a commercial shoot. And she introduced me to my then former future boss in advertising. Unknown Speaker 16:55 So Margaret Hartwell 16:56 it was a complete like pinball of, I had no idea what I was gonna do with that. And I said, I have no idea. But you know what? I'm, again, I think I've always had a certain level of faith that whatever happened, you know, I came from a great background, and my family always had my back. And I could pretty much do whatever I wanted, anything was possible. So I went with it. And my parents were thrilled that I got into advertising. You know, finally, something that sounded like a job. So, Marc Gutman 17:31 absolutely. What was that first advertising job? Like when you were in LA? And who were you working for? And what was your responsibilities? Margaret Hartwell 17:39 So I joined suissa suissa group when we had 13 people. And I left after we had gotten the accurate account, as we said, Miller, and we've been sold to IPG, so the trajectory of this tiny little agency, I mean, when we got accurate, the headline said, you know, there's a snowball's chance in hell, that this agency is going to get this, but I was the designer on that pitch. So that's kind of where I, I was able, then at that point, to kind of parse out all my responsibilities, because in a smaller agency, I was running the studio, I was doing my own, you know, art direction for clients. I was also doing all the it, which is the joke of that of everything. But nobody else had the confidence to do it. So I was like, Okay, I'll learn this. And do that. So, yeah. So I was able, what was it like it was, it was like a total roller coaster, and really fun. I mean, la advertising in your, in your 20s and early 30s is super fun. People are unencumbered. And yeah, then it was a good support. It was it was a nice family. And I was able to have my daughter during that time. So as a single mom, that was a huge support network. So I learned a ton. And I think that's really where I learned about brand strategy. And marketing is from the creative side of advertising. Marc Gutman 19:13 Yeah, at what moment in that advertising journey? Did you think to yourself, oh, wait, like, I might be an advertising. I might make a career out of this. This might be like what the future holds for me? Yeah, Margaret Hartwell 19:25 I what moment was that? I think it was truly winning the accurate account. Because up until that point, I had just been kind of like a Swiss Army knife in terms of being our art director, designer, creative director all around whatever you need. And at that point, I thought, Hmm, maybe I really do have a knack for this for understanding people's needs and wants and finding a way to connect with them. So that there was some exchange that was mutually beneficial and so that there were a couple of great strategists at the agency to, and then ultimately, they were a huge influence. And so that when I left my agency, actually, I gotta be honest, I got laid off because it was at a really difficult time for the agency. And, and so I got laid off. And I thought, huh, what do we do when we're at our lowest moments, all change moments, we go back to London. So that's what I did. Marc Gutman 20:31 When was your first interaction with archetypes like, when did you those even become on your radar and something that you're like, Ah, this is interesting. I Margaret Hartwell 20:41 was actually in my coaching program that I took at the Institute of transpersonal psychology in Palo Alto. And we, it was goddesses and every woman, the Jean Shinoda bowling book, she also wrote gods in every man, and reading that brought all of you know, Edith Hamilton's mythology back because I studied that in high school, but never really never took hold. And Joseph Campbell, and I've been on the path with James Hellman, and, you know, and other kinds of, you know, I guess the suit, you know, the source code was a huge impact for me. But that's when I first found it. And then I found Carolyn meses work. Have you been across her? Marc Gutman 21:25 I don't know her. So the Margaret Hartwell 21:26 book, so she isn't a medical intuitive. And she wrote a book called sacred contracts, that has outlined very descriptions of a lot of archetypes. And she uses archetypes as a way of doing just like we would in branding as a shorthand for understanding people's drives and journeys and motivations. And that's a nice, so I found that book. And I thought, this is pretty cool. I don't know what. And I looked more into it. And she actually had a deck of cards. So I could backup that at the time, I was doing brand strategy work as a consultant, just kind of for hire. And so when I found these cards that Carolyn mace had done, I went to the guy that I was working with, who's actually my co author, Josh chin. And I said, you know, can I trial working with the right kind of client with these cards and lists? Let's see if the brand strategy process goes differently, or let's just experiment with it. And the feedback that we got was the cards were way too, whoo. And it just, it made them feel like, you know, somebody was trying to read their Tarot or something. And that it, that it wasn't validated. And it wasn't real at that point. So, so yeah, so Josh, and I, you can clap, well, maybe this is an opportunity. And he had had an agreement with his publisher for previous books that they had the agency had published. And they had been kind of after him saying, well, what's next? So Josh came to me and said, you want to write a book about archetypes and branding? I went, sure. Okay. Because it was working, you know, the, the process, the dialogue, the kind of different conversations that we were having, were actually unlocking areas that were resistances in a business, that by using this archetypical kind of world, somehow it gave them a 30,000 foot view, and they soften some of the ego identity attachments that people had about what their brand was supposed to be or how they were going to do things. So yeah, that's a long winded answer to your How did you first find archetypes? Marc Gutman 23:49 No, it's amazing. I want to know and it's funny that you say woo so you know as I mentioned, I love them and I'm a little like, you know, little dislike neurotic and like the little perforations on the cards bother him. So I bought some of your cards like the Korean version like back when you could get them real easily. And then I had someone at Etsy make me a special leather case because when I bring them out that's like I'm like this is this is some This is magic little bit you know, and we're gonna learn to go through the deck and I agree there's just something that you conversate because I don't think most client especially when you want to involve like the leadership team half the words like they don't have the words and so the conversation that comes up out of these is so amazing. But look, summon another team had already written kind of what was considered the book on archetypes, you know, and Carolyn Pearson and Margaret mark and, and they they wrote they wrote about 12 of them so like, why not? Like, why is that not just enough? Like, why did you create this amazing book with six because now it seems so easy and obvious to me, but like, also must seem really daunting. You know? Like, like, why didn't you think that there was a market for this? Well, first Margaret Hartwell 25:02 off, I mean, the here on the outlaw wow, you know, this is all the work is standing on their shoulders totally I give them massive props, they were at the forefront of bringing this, of course into the business and branding world. And so it just wasn't nuanced enough for me. I from I started out, you know, looking at things and they, they felt like they were bordering on stereotypes, or, like so many words that kind of find their way into their vernacular that they end up losing their meaning losing their unique essence and stuff. And I think that's true as culture evolves is that, you know, words go in and out of having meanings. So I didn't see any thing wrong with trying to, you know, nuance something a little bit, you know, nuanced the magician, to an alchemist. You know, why, why wouldn't you do that? And so I guess, I mean, then the next probably another theme, you know, people ask me, why do you do this? I think or why did I do anything? Like in my life, man? Pretty much my answers were Why not? Do it? So, yeah, it was a little daunting. And on the first to say that, you know, we're here with writing any book that gets published? Like, I go back, and I shake my head, like, No, no, I should put that there should have put that there. You know, there's always improved room for improvement. So, yeah, just, I've got a list on my computer of the next kind of set to flesh out with people. And I'm looking for a way to, to maybe do that in a collaborative sense. So, you know, somebody came to me and said, will you work with me, as a brand new practitioner, we work with me to find this as a unique expression of an architect for this client. And we did and we completely front fleshed out the connoisseur. And it was super fun and super cool to work together like that. But I love your cover. And that makes me You just can't know how much it means to know that something that I've poured my heart and soul into, has meaning for people. It's really, it's really lovely. And I love that they've got the little cover for it and everything. Marc Gutman 27:25 No, I mean, means a lot to me, it's meant a lot to people I've worked with and clients, and did you do the artwork on these cards? Is these your design creative, Margaret Hartwell 27:33 creative director, creative director, with Josh, he and I both, but we had an amazing team of designers. So the breadth of designers, you know, of course, you see different styles all throughout there, but we all know so so we're kinda It was kind of our, our backstop if you will, like, if this wasn't going to work, we thought, Well, at least we'll have something that we could say, well, I don't like green or, you know, like, I like that style of design that clients could say. So we're backing ourselves up with some some other layer of meaning or usefulness in the design world for that, hence, the different designs. Oh, Marc Gutman 28:14 yeah. And I find archetypes. So interesting. I've often just thought about, like, completely writing an entire agency process around our top the bottom, like just being like, like archetypes, I haven't gotten there yet. But when you work with clients, what's kind of your go to way of using archetypes? How do you like to start with the cards and the conversation? And what do you ultimately hoping they're going to, they're going to land on or discover, Margaret Hartwell 28:40 right? So I'm rarely hired to do the one thing to do just the archetype work. It's, it's odd how the first they'll come, because they want to do architectural work. And then we have the initial conversation. And it always kind of flushes out into something that's more what you would just call a big brand strategy, like the work that you do. So the archetypes are, I see them as part of the Gestalt of your brand strategy in a sense that you can't ask them to do all the heavy lifting. And also, I think that they're evolving. So as as stakeholders change and their relationships with the brand change, then they have to, they have to have a certain developmental path to them as well. So I usually include a developmental path for an architectural approach. But to your question about how do I, how do I usually start? It's kind of a classic design thinking process where I do a kind of discovery phase to understand where there may be gaps or potential alignments to be found. And then we go into really exploring what has been done before because I don't want people thinking that you Let's not throw the baby out with the bathwater. What What can we use moving forward? And and then they usually just it's a codification of truly what value they're providing what values they have, what is their mission, you know, and getting them to distill that. And at that point, I do it pretty much the same way that that I said, I do it in the book, which is that you you just sort with a facilitated question process. And I think that's probably, if I will, you know, say the secret sauce is because you can't just do this digitally and go, Oh, I've got my archetype. Now, there's a deep reflection that says, You don't even tell you because you're doing it all the time to it reflects back something that resonates like you're almost you can feel it in the room when it when it's happening. There's that term entrainment, which is that musical term, where a frequency will start to create another frequency at the same resonant vibration, that's what I feel when we're starting to get close in the sorting process and in the questioning process. And then before we actually decide is not really the right word, because we've been revealing things all along. But before we say commit, choosing commit to a process of including archetypes throughout the value chain, we actually dig into the value chain, and see whether or not this this archetypical expression can come to life. In all the different areas of the business in the operations in the you know, in the processes and the systems in marketing and sales? How can it become a organizing principle for both the brand and the culture? So those are the kinds of questions I asked. And it's really more about chunking them down into modules that I do in the different workshops. And I use a lot of other exercises to, to elicit this, the kind of resonance that you will. And a lot of them are design thinking exercises, I like to really see how an art we put it to the test before we choose and commit. So what would this how would this affect the customer journey? Right? Does does this affect your value proposition? How does this align with, you know, the strategic path for the business? Because that might shift things as well? Like, are they on an m&a track? Because at that point, we're actually dressing up something differently than we would if we were a startup. So those overlays, the developmental overlays of the business come into factor as well. Marc Gutman 32:57 Do you find it hard to sort of back up or back out if you've chosen a archetype? And you've gone through this prototyping, if you will? And you're like, that's not working design? Everyone just kind of says, Yeah, like, it's not working? Margaret Hartwell 33:11 Pretty much at that point. No, you know, what, I'm curious to see what your experience with the process is. But for me, the process of this kind of introspection, and alignment of everything changes the way that people hold on to right and wrong. They, there's not as much about finding a solution, as opposed to finding a process that continues to reveal value. And it's not so solution based. So it's not just one and done, you know, everybody understands that this we're going this is some actually something that is going to grow along. And with an inside and outside of us, we've actually changed the game. And it you know, it's not for everybody. Some people really want just a solution. And it's pretty amazing to watch them fight. Yeah. And you just go Okay, well, this isn't the right time. I'm not the right one for you. So that's okay. Marc Gutman 34:19 A lot of it. And, you know, I think about that, I mean, one of the challenges I have with clients is they are so like, solution oriented, even when it comes down to working with archetypes. And so they're like, like, okay, like, what are we doing here? Like, what are we trying to get to and right, and, you know, so I've, I have put some parameters around it. You know, I'll say things like, Oh, well, we want to find your archetype that makes you want your like the resonates with your why or the architecture that makes you unique in your space. But that's just kind of the way I've done it because I feel like you have to put these like these parameters, so the client can understand what we're Trying to get otherwise, it's harder for them, it's a little too little too woowoo, you know, and Margaret Hartwell 35:05 I totally agree. And I'm kinda like them down the edge to kind of calm down the cognitive dissonance if you will. And usually, I've done a poll pre education about the value of archetypes and how they, you know, increase your economic value, when you know what a brand lead valuation looks like, and how it actually translate into an intangible asset for your m&a if that's what you're doing. And then also just, you know, really looking at educating them in a way that gets them on the same page, so that they, they'd let go a little bit to kind of shake some loose, so and then you can do those things without that. The other piece that I think that's been really important lately, for me, is Bernie Browns work fitting out founded, seemingly, you know, a long time ago, but I used the vulnerability and shame work in my startup in New Zealand a lot to build the innovation process, and that change people to that change their reactions, because using innovation tools requires you to let go of that kind of judgment. And then we're never going to get to the kind of creativity, or the kind of satisfaction from the daily work, if they were constantly protecting something, you know, shaming someone else judging someone else. So I've seen an architectural approach, have all kinds of, you know, secondary and tertiary benefits to people's relationships to people's understanding of themselves and how they want to move in the world. So it definitely can apply on way more levels than just in your brand. And for me, it's moved a lot into the culture space. Marc Gutman 37:04 A common question I get all the time is Mark, can you help me with our brand? Yes, we help companies solve branding problems. And the first step would be to schedule a no obligation brand clarity call, we'll link to that in the show notes, or head over to wildstorm comm and send us an email, we'll get you booked right away. So whether you're just getting started with a new business, or whether you've done some work and need a refresh, or whether you're a brand that's high performing and wants to stay there, we can help. After you book, your brand clarity call, you'll learn about our brand audit and strategy process, we'll identify if you need a new logo or just a refresh, will determine if your business has a branding problem. And you'll see examples of our work and get relevant case studies. We'll also see if branding is holding your business back and can help you get to the next level. So what are you waiting for, build the brand you've always dreamed of. Again, we'll link to that in the show notes or head over to wildstorm comm and send us an email. Now back to the show. So my friend assha she's a brand strategist, she knew I was talking to you and she wanted me to ask you a question she she wants to know why some brand strategist like us use archetypes, then why some don't like what's your what's your thought on that? Like? We'd like sort of in what and perhaps, I think to broaden the scope of the question, What might those other brand strategist be be missing by not employing archetypes in their work? Margaret Hartwell 38:50 Oh, gosh, why do some users and some not? Well, I think there are a lot of people, regardless of what they do Alicia's in brand strategy, the think that there's a way, a way for the way. And that if you just do the way, then you'll just get what you want. There's like this linear, aided, you know, Zed kind of thing that you get. And they like they have a certain commitment to that kind of process. They give some confidence. They can replicate it, there's bits, it's something that they have identified with and studied with. But, gosh, I'm stopping myself, but I'm gonna go ahead and say it. You know, it's there was this guy who put archetypes in brain as he put it on his bullshit meter. And he said it was the sixth biggest marketing bullshit thing that ever was, and I just burst out laughing I and I thought it was great because it's like, we were right after Seth Godin work. And it was like, yeah, you made it right after so But I think that the gig is up for people in, in any form of consulting or business, or helping or creativity, maybe even anyone, that you can't bring your whole self to things anymore. And I think that archetypes, you have to do that. Now, what I mean to say, probably got my negatives caught up there. But the art and architectural approach, I think, just opens a door to a deeper level of connection with yourself, with your society with any any relationships. And I think understanding that branding now isn't is about is no longer push and telling it's relatedness. And we and I'm not saying anything that you are meant all of your listeners are already across. But it's an orienting principle to understand that a brand. Branding is really about increasing the value of a relationship, so much in the way that you would increase the value of relationship with your family or a friend or your community. So why do they not use them? I think they're scared of them, because they don't know how to flesh them out into a 360 degree, living and bodied way of being. And I will admit, I probably have a leg up here, because I studied acting, I mean, you I know how to step into a character and kind of feel what that is. Right? You know, I've done a ton of improv. So, you know, just the idea of sparking new thing of new ideas off of other people and being able to play in that space. I've studied a ton of psychology. So I understand motivation and behavior and how to move people in that sense. And I've also been in the art world and the sustainability world, where you understand that everything is connected on some level. And it's just, it's we're working in a system. So to answer your question, in the most long winded way, is that I think that people don't use them because they don't really grok the depth of them, and that they're part of a system. So they still see it as a separate, you know, branding is still something separate. I think it's like the thread that is, who we are, and who a company is. So that's why I think people who are naturally curious, and always continuously learning are the most successful brand. Practitioners out there for an archetypal strategy or for even if they don't use archetypes, because they're just, they're just curious about life and curious about people. And they look at the cross sections, which is what I think archetypes do. Marc Gutman 42:57 Absolutely. And that was a great answer. Not long winded. And you touched on this, but I just want to clarify, when when you're using archetypes in the archetypal analysis, are you starting off that way? and using it as a centering device? Are you doing it later? Like a lot of times? I'll do it later in the process, especially like when we're in a more typical brand strategy process like personality, voice and tone. That's where, you know, it comes up a lot for me, because I heard you speaking. Sounds like it could be very useful. Maybe in the beginning of the process, especially when you're talking about like purpose and why and why do we exist? Is that how do you approach that? Well, Margaret Hartwell 43:36 I've been criticized for always approaching everything uniquely, which is why I probably work harder than I have to. Because everything seems like it's some bespoke thing. Again, I have to say, I think I just feel my way, I wish I could say that there was a process but you can from the discovery, half an hour with with a company and a discovery session about what it is they're saying they want, what it is that they're doing, and asking them where they want to be revealed something that tells me then, where this needs to happen. And I've done it at the very beginning, just to kind of ground them into the notion of talking about what's going on in a story fashion with people that have specific drivers and motivations and then universal stories to them. I've done it in the middle, and I've done it with with each one of the little teams too. So that was an interesting one. Instead of doing it with the C suite. I went in and did the exercise with each one of the kinds of teams marketing and sales, Ops, HR, and even finance. So he did one with each one of those. And then I asked one person out of each one of those to come with me, and then we did it with the C suite Bigger. And those people were, were so that they were, of course, really engaged at that point. And loving the process, that they were the greatest kind of contagion excitement for the process that the C suite had to give up their Oh, boohoo on it all. And, and they were fed by the people that worked really were on the front lines, I don't like to use those metaphors. But you know that in the trenches with that with the company's purpose, and not just directing it, so I've used them at every different phase, it's this crazy, but it's really satisfying to walk back into a client's office and see the image of the car, somebody has it on their t shirt, or somebody is using it within a mug, or, or, or they're actually sitting there because we do some, some grounding work, I guess you could say, for creativity purposes, to get you in a place where you can hear your own creative news. And so they have a little technique that I teach them. So I'm watching them do it, it's pretty cool. It comes from Eric Moselle, who's a renowned kind of artistic and creativity coach. And so you know, it's a breathing process, but it it puts people quickly into a space of being able to channel the archetype, the story of that archetype. So, so yeah, it's it's everywhere. At the beginning, I think it was more that we use it right, we use it more in a kind of more traditional sense that it came, it came after, usually, after the collage, I used to do a lot of collaging, with people to try and get them to, to elicit what was going on visually for them, and also to hear how they would tell a story because we'd have them collage on a certain theme. And then they would have to tell the story back to the group, while listening to music telling me then which music actually worked for them, too. So it was it was a little bit more of a predictable process at that time. But then, I've seen it just it seems to work everywhere now. So lots of applications. Marc Gutman 47:14 So many. And that's and that's what's so great about archetypes, and archetypal analysis. What's it like? Being the archetypes and branding person being the expert? Like what's hard about it? Like what I mean, I imagine that a lot of people come to you for different things, you get a lot of probably comments and criticism, like the like, like the person that said, You were the six most bullshit marketing trend or whatever, like, exactly, yeah, I mean, what's what's hard about it, like, like being having put this work into the world, and so many people resonating with it and using it, which is great, but like, what, what don't we see about that? Margaret Hartwell 47:54 I guess, based on who I am, and I'm, you know, which is a overlay all unto itself to the work, I guess what's hard is that sometimes it does make me want to hide, like, I'm going to disappoint people, or that I won't be able to find it with them, or, you know, sometimes getting too egoic about and find it for them, you know, that somehow I will let them down. And I think that's been the gift and the challenge of having this work kind of fall into my lap, where the threads of my, all of my education and training and everything kind of came together is that the task now is again, to just recognize that, whatever is going to be is needs to be and to trust that we will get there together. And so to not get too attached, I think that's what's hard is that it's like having a baby in a way is like, Hey, don't criticize my baby. But do whatever, you know, good days and bad days, too. There's there's definitely people that like to criticize, and all I think back to is the way that Bernie Brown has brought the the quote about being, you know, kudos to the man in the arena, as like, Hey, I'm in the arena. Like maybe bloody but I'm, I'm in there, you know, one thing sincerely, to help and to, to guide in a way business to be the powerful force for change that I know it is, and I know it can be. So that's my whole driver of why I'm in it. So I just have to keep reminding myself that's what's hard. is even when you forget sometimes in the midst of it all that this is you have to return to your why, like you said earlier, you know, always Marc Gutman 49:55 so I imagine this is a lot like picking your favorite child But everyone, you know, and and, you know, I tell people, you know, I have three, I have three kids and I tell people, I don't have a favorite overall child. But I always do have a favorite at any given moment. And so yes, you know, do you have a favorite archetype? At this moment? Or what? What right now would you say? Is your your favorite archetype and why? Well, Margaret Hartwell 50:25 so I'll answer it from two different places. One from a play place, and one from a meaning place. Not that the two are, are not together. But what's happening in the world right now from a social justice perspective is soul destroying to me. And to me then, but I really, if we can awaken the strength of the activist in people that think that doesn't touch them, but it is shifting them. It's, I love the power of the activist. I love the confidence and the, the giving ness of it, you know, the, the infusion of doing what's really right for humanity. So that one's high on my, my favorite slash right now. I think from the play position. I cannot lie. You like big stories. I cannot like I like the provocateur, I cannot lie. I just, it's anything that wakes people up is totally my favorite thing. Marc Gutman 51:36 So what's your favorite? What's your favorite provocateur brand right now? Margaret Hartwell 51:41 Oh, Marc Gutman 51:43 that's such a tough question. But like what's like, just what's one that's on your mind? And that represents that archetype? Well, well. Margaret Hartwell 51:50 So this is where I think that what I'm going to name is, is actually a company where I think that the provocateur is either a secondary or tertiary. But the insurance company lemonade, has they're they're disrupting and provoking a different mindset around the insurance industry. Are you across their work? Marc Gutman 52:11 Yeah, I'm familiar with lemonade. Oh, yeah. Margaret Hartwell 52:13 It's I just think it's amazing what they've done with, you know, machine learning to get claims processed quickly, and, and that it's actually in the benefit for that the collaborative in a way. So I think that that's part of they've provoked people to say, I don't need to accept this. So I think I think there's probably a big provocateur in that company right now. But I wouldn't say that they're provocative or bland. I really think they're citizen brand. Citizen Jester, actually, cuz I just think they're fun. You know, funny. Marc Gutman 52:54 Talk a little bit about that really quick. I mean, you mentioned primary, secondary, tertiary, like, how do you organize that and use that as overlapping lenses? when you're when you're talking about archetypes? Margaret Hartwell 53:05 Yeah. Um, I do. Again, I know I said this in the book, but I do kind of think of it as you're wearing different clothes, you're still the same person. But when you go hiking, you're not going to wear black tie, you know. And so the primary and secondary and tertiary show up, like you just said, as lenses for I like to think of them as facets of, you know, like a, like looking at a kaleidoscope if you if you change the the orientation just a little bit, you get a completely different color picture and all that it's still the same Kaleidoscope and it still has all the same parts, you're just choosing to put one part of it forward with the intent of not being what kind of sycophant Would you like me to be, but with the intent of actually connecting? So what part of me is going to connect the most what authentic part of me, so if that's my tertiary, or you know, the fine, if that's the tertiary archetype, that's fine. Um, for I'm just thinking of a way that this was kind of quantified is that we had metrics, we established metrics for kind of how much of certain pieces of communication would be in the primary, secondary and tertiary. So we tried to keep a balance, we graded basically how the writing was netting out in terms of the stories so that we understood that we weren't over indexing on one or another. And that if we did find ourselves shifting around, or being uncomfortable with it, it was time to refresh Marc Gutman 54:47 of it. I love it. And so, you know, I started off the show, introducing you as an innovation consultant, innovation coach. What is that like? Like, what is like, what does that mean? And how does that show up for you? Because that's where you're focusing your time right now, Margaret Hartwell 55:01 I think I, basically, I'm a change person, I just am a change agent. And that's usually what I get hired to do is to do some kind of change with people, whether it's on a one to one basis, or on a company basis or a family basis, because I, I also do just coaching with people as well, executive coaching. So, you know, I have attorneys and CEOs that are looking for a different way of showing up and recognizing, much like you said earlier in the, in our chat, is that you kind of know, something is going on inside of you. And an architectural lens can help with that, and other kinds of connection as well. So, innovation is just a thing for me a fancy word for creative change. So I like to say that I instill creative courage in people. And that's what I do, and help to do. Marc Gutman 56:07 Why is it hard for people, your clients to have creative courage? You know, it's not easy? Margaret Hartwell 56:13 Yeah. Well, we've been fed a pretty steady stream of fear breaks, you know, steady diet of fear, recently, a lot. And I think that the, the macro world is also making us feel very, you know, insecure, and, and changing. And so it's hard to have the courage because we've been taught that we can't fail. And that's not real. You know, it's like, like, good relationships don't have conflict. No way. You know, like, yeah, and if you're a successful person, you don't fail. Sorry, the human beings, you know, the more we can just say, yes, awesome, that just came up, let's go there. I think that I'm just keep looking at your hat mark. And I think that's really where everybody's unique brilliance is, is recognizing that all those things are baseline, all those things are to be embraced. And if you if you just left them out of the right wrong box, then they're all actually just gifts and tools to be applied to however you want to live and be and do. Marc Gutman 57:25 And so we're in the midst of a pandemic, pandemic, hopefully winding down. But how have you been dealing with archetypes because I talked a lot about, you know, my box and my cards, and it's so magical to be in a room. So how have you translated this into a tool that people can use virtually? Well, Margaret Hartwell 57:45 I think I've mentioned to you that my favorite tool is Miro, how give them a shameless plug, I don't own any stock or anything. But to me, that has changed everything. The ability to collaborate in a virtual space on a whiteboard in that way with post its I mean, I can run innovation workshops in the same way that I did, you know, physically, it is what I had to get used to was using a couple of different monitors to make sure that I could still really catch into people's reactions and in their engagement. And so how is it changed the way I facilitate? Well, I, I'm much more cognizant of getting people to, to play specific roles for me, I don't because I'm needing to watch in a way where I can't sense it as much. I have, I always have a timekeeper with me, that's only doing that somebody who's looking at my time to Agenda sit, you know, saying, Hey, we only got five more minutes for this one, what do we want to move. And also great note takers, because I can't do all those things. Virtually, I can actually take notes, when I'm there physically, and going around, because somehow that works out because it's kind of part of the making of it all. But it can't seem to do that in a virtual space. So having good note takers and people who are actually listening, and putting in putting the stuff into the boards has been important. I found that Nero was an easy way for people to sort as well, because they just, I just put up all of the archetypes and then they would just pull into piles. And then we'd sword again. So that's what it is. I think I've worked only with Miro and zoom. And now they have an integration. Thank you safeer Marc Gutman 59:40 Yeah, I like mirror to mirror if you're listening, I don't like your pricing model, we have to talk about that. We're not gonna use time, it takes a lot of management on my time. Like, I don't need to be managing like seats and things. But what I also wanted you to mention, you kind of alluded to it, but I just want everyone to know that Margaret has also digitized all the cards and so you You can go to her website, we'll link to that in the show notes. You can grab a licensed version of those cards and bring them into Miro, so that you can play around with them, which I think is amazing. You know, and I think it really, look, is it as good? No. But is it the next best thing? Absolutely. And I think it's really made things amazing. So I just want people to be aware of that if people are looking to get into archetypal analysis, like how would you suggest they get started? I mean, you know, I'm assuming get your book and then what? Margaret Hartwell 1:00:30 Well, I would like to get them sooner than that, in so much is, gosh, be curious, be hungry, you know, be a hedonist at the shore gets bored of life and just study and look and observe and witness anything that you can. And then once you've identified that this is really a path for you in terms of, of brand, don't stop learning about yourself and learning about myth and story and narrative. You know, that to me, I think is deepening your, your resonance with the impact that different messages have is one of the best ways to hone your skill at on earthing and revealing a true archetypical brand rallying cry, if you will. So, yeah, that's what I would say. And then yes, of course, you know, read Margaret, Mark, read Carolyn mace, read Joseph Campbell, you know, just read, read, read, read and watch. I think films are one of the greatest ways of learning about, you know, what is alive in a culture? What are the influences, so I guess it's really more just about being really hungry, and for knowledge, and for input stimulus, and looking for the intersections and then making sure that they also somehow come together for positive meaning, and that you take responsibility for the impact that you create. So that the way I would say get in how to get into this business, you know, follow your nose, you'll be led. Marc Gutman 1:02:12 And if you're listening, I'll just say, Margaret's being humble. Her book synthesizes everything. I'll admit something right here on the show, I have tried to read Joseph Campbell's work like 100 times I get through maybe 30%. Each time at best. I want to tell everybody that I'm a Joseph Campbell person. It's pretty, it's pretty rough. So if you want to go through that, you know, some of that academia Be my guest. But if you want to have something that's quick and actionable, and synthesizes it with some beautiful artwork, as well, as great words, I highly, highly recommend the book, Margaret. Unknown Speaker 1:02:48 Thanks, Mark. Marc Gutman 1:02:49 What's Yeah, by the way, I keep seeing your name Margaret Hartwell on zoom. I'm like, What a cool name like Margaret. Well, like it sounds like like, like, maybe work like at the newspaper and a comic book or something like murder. I just love it. But what's next for Margaret Hartwell? What? What are you most looking forward to? Margaret Hartwell 1:03:07 Well, I'm looking forward to getting back with people. Gosh, I missed I mean, I'm kind of an introvert. I am an introvert. And I didn't realize how much I really wanted to be around people. So what's next is really enjoying being able to just connect with people in all areas of work and play and community and everything. I think your question was probably more in terms of what am I going to do next? Or where is my work taking me? Unknown Speaker 1:03:36 Am I right? That's one Marc Gutman 1:03:37 way to take it. Absolutely. Margaret Hartwell 1:03:39 Well, so strangely enough, I've gotten to travel the world with work, and I've just loved being able to do it. And I really am traveling hard, you know, three, four trips to China, New Zealand, Australia, it gets really hard. And I I've been getting a little tired of it. So my partner and I actually bought a huge Victorian in Salem, and we've been renovating it. So now the hope is that we bring kind of the world to us here. So that's one component of it. Because it's amazing how many people that have booked into our Airbnb have actually read the book, this wild lady, well, I guess Salem's kind of all archetypes, right? So that's kind of just in the background for fun, but it's really, I'm really keen to move into more of a coaching and teaching place at this point. I'd like to keep on, you know, maybe 234 clients, but teachings really amazing. I taught at the California College of the Arts, and it was one of in the design MBA program and I loved it and so I think the future is going to hold more Teaching and building out an online course right now again, when came out when the book was first published, but it was less than what I'd be proud of. So doing that building that out. And, and we'll see how the coaching goes really working with individuals, practitioners who want another sounding board or another input for bigger clients that they're doing this work with. Marc Gutman 1:05:26 And we'll make sure to link to all your contact info in the show notes, if anyone's interested in continuing that work with you. Margaret Hartwell 1:05:32 Yeah, I will say Mark if people want to, you know, if they want to follow me on Instagram, and then send me a message, just put the vgts or what does that maybe not backstory did GPS. There it is. What is it again? Mark, Marc Gutman 1:05:47 BG bs? No, no. Yeah, PGP Margaret Hartwell 1:05:51 got back. So yes, sir. Just put that in your message. And I'll send you an email to give you a discount on the the course when it comes out. So Marc Gutman 1:05:59 that's fantastic. Thank you for that. I'm sure there's gonna be a lot of people who are interested, Margaret, as we come to a close here, and we're running out of time, I'm going to think back, I want to think back to that. That little Margaret version of yourself that was singing and dancing and, you know, didn't have a care in the world. And what do you think she'd say, if she saw you today? Margaret Hartwell 1:06:24 She's probably say, See, I told you so. And that she, she had such faith, that being a hybrid divergent was okay. And that she just lived it and all that and expend a lot of time trying to get back to that place. So they are an archetypical perspective, the book, all of it came together. And that would be her closing shot. I think it's like, See, I told you, so he told you, it'd be okay. You'd get it all, all the creativity, all the fun people, all the arts, you know, all the meaning. It's all there. Marc Gutman 1:07:08 Then that is Margaret Hartwell, author of archetypes in branding, go buy the book, we'll link to it in the show notes. And look, I get nothing from your purchase, I have no vested interest or incentive in you buying this book. Other than I want you to open up your aperture, broaden your possibilities. And think, a little more human. One thing we touched on, but didn't really explain is that the book explains all this awesome archetype stuff. But there are also 60 cards in the back that punch out. So you can get a full deck of cards too. You can apply this in your branding work, professional life, writing personal life, there really are so many applications, go to Amazon and get the book right now. One nugget that stood out to me was when Margaret said, brand is about increasing the value of a relationship. And at the end of the day, that's it. Now how we get there isn't always simple or easy, just like real relationships. But I think what matters is that we show up. We keep working at it, because we want to because we care. And over time, the value of that relationship increases even when we make mistakes, put her foot in her mouth, or have a bad day. brands are no different. I hope you enjoyed this conversation as much as I did. It was such a treat to talk with Margaret here her perspective and learn about what she's doing next. I'm not joking when I say Margaret is a hero to me. And I hope you got as much from this episode as I did. A big thank you to Margaret Hartwell. I want to be your BFF let me know if I can send you one half of a branding BFF locket and we can make it official. We will link to all things Margaret Hartwell in the show notes, her book, her website, her course. Well, all things and if you know of a guest who should appear on our show, please drop me a line at podcast at wildstorm calm. Our b

Danielle Jezienicki is the Director of Sustainability for Grove Collaborative, the leading digital-first brand & ecommerce platform for natural home and personal care products. A certified B Corp, Grove serves hundreds of thousands of households in the U.S. every month. Prior to Danielle’s current role at Grove, Danielle was as the Director of Corporate Social Responsibility at Williams-Sonoma, Inc. (WSI) where she supervised ESG reporting and sustainability initiatives for the Company and its West Coast brands including Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Williams-Sonoma, Rejuvenation and Mark & Graham. Long inspired by the possibilities of sustainability-first consciousness provide, she was an Impact Analyst for four years at Sonen Capital, an investment firm that prioritizes socio-environmental outcomes in conjunction with financial returns. She holds an MBA in Sustainable Management at Presidio Graduate School and BA from Brown University. Danielle Joins Sustainable Nation to Discuss: Establishing sustainability goals that are both practical yet challenging Addressing plastic use and the concept of being plastic neutral at Grove Reforestation efforts at Grove Advocating for legislation around safety and sustainability in consumer products Advice and recommendations for sustainability leaders Danielle's Final Five Question Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? I would say: your next job is not necessarily your dream job. Just find something that you're going to learn or work on that will eventually get you your dream dream job. It's all a stepping stone. Just keep learning; keep growing your experience. It will all be useful down the line. Get to work, roll up your sleeves. We have so much to do. What are you most excited about right now in the world of sustainability?  The focus on regenerative agriculture; this conversation about biodiversity. The shifting is thinking about sustainability as an add on: we use carbon and then we offset it. But becoming a more circular business, and circularity around sustainability. Understanding that it's all connected. It's all one ecosystem. We need to regenerate the soil and take back the materials. It's this growing consciousness about the role that sustainability plays and how important it is to regenerate, not just sustain.  What is one book you would recommend sustainability professionals read? I'm currently reading All We Can Save: Truth, Courage and Solutions for the Climate Crisis. It's really inspiring, and focused on women. I just also read The Overstory, which from a fiction standpoint will give you a good shake and remind you that this is really urgent. We just don't have time to waste. What are some of your favorite resources or tools that really help you in your work?  One thing I love that we have at Grove, we use Slack and we have a sustainability channel. I love hearing from non-sustainability people about sustainability things, because you end up in your own bubble inevitably. So I love hearing what other people have to say and what other people are hearing. It opens your world as to how it is that you should be engaging with people who aren't knee deep in this stuff day in, day out. Where can our listeners go to learn more about you and the work being done at Grove?  For me personally, LinkedIn is a great place. I try to share all of our major announcements. Then we have a sustainability page, sustainability report, plastic report- that's always on the Grove site: grove.co/sustainability or grove.co/beyondplastic. We will give you the latest and most transparent information: our plastic footprint, what percent is reusable. We're really committed to being super transparent about everything that we're doing.

Natasha Lamb, Managing Partner and Portfolio Manager at Arjuna Capital, and Kevin Wilhelm, CEO of Sustainable Business Consulting, discuss gender equality progress and what's new in the sustainable finance sector.  Natasha integrates Environmental, Social, and Governance (ESG) factors into Arjuna's investment process while engaging major corporations to improve their performance through shareholder advocacy. Previously, Natasha was Vice President, Shareholder Advocacy and Corporate Engagement, and an Equity Analyst at Trillium Asset Management. Natasha has been profiled on the cover of Bloomberg Businessweek, and in Forbes, Fast Company, and the Boston Globe, while her work has been featured in Rolling Stone, the Economist, the Wall Street Journal, and the New York Times, as well as on NPR and CNN. In 2016, Natasha received the Upstart Business Journal Upstart 100 Award and the Aiming High Award from Legal Momentum for pioneering a shareholder campaign on gender pay equity. Her 2014 landmark negotiation with Exxon Mobil led to the company's first public report on global warming and carbon asset risk. Natasha is a trustee of The Food Project and Chair of the Crane Institute of Sustainability, host to the Intentionally Designed Endowments Network. She teaches sustainable investing at Presidio Graduate School and holds an M.B.A in Sustainable Business from Presidio. Natasha received her B.A. cum laude from Mount Holyoke College.

2020 has definitely produced a number of challenges, but the need for societies and organizations to move toward sustainable energy solutions has not gone away. In this conversation between Smart Energy Decisions founder, John Failla, and Greg Kandankulam, Senior Manager of Sustainability at NRG Energy, John was interested to know what the NRG team is experiencing as it works with large organizations and municipalities that are moving toward renewable energy solutions. Greg speaks about the current situation in the push for renewable energy, how and why the focus has shifted away from renewable energy procurement and toward the reduction of carbon emissions, and how sustainability consultants are playing a large role in the transition. It's an interesting and informative conversation you'll find very helpful. You will want to hear this episode if you are interested in... The ever-changing nature of sustainability roles inside organizations [1:44] How NRG began offering sustainability advisory services for large power users [2:58] A shift away from renewable energy procurement targets toward carbon emission reduction targets [6:05] 2021 brings challenges when shifting to a focus on carbon emissions reduction [8:57] How cities are addressing sustainability issues [14:25] What's driving the new emphasis on carbon emissions reduction? In the past, much of the focus large organizations placed on renewable energy was directed toward procurement issues. But the year-over-year increase in renewable procurement from 2018 to 2019 was over 40%, which was at a cost of somewhere between $20 million and $30 million. That's significant progress. But naturally, once a company has addressed its procurement issues, what's next? It's that question that seems to have shifted the focus away from procurement solutions and toward carbon emissions reduction. There are many options when it comes to the next step but a focus on carbon reduction is one of the primary areas where huge gains can be made. As a result, there is much discussion around issues of facilities automation, electric vehicle strategies, cities moving toward system-wide electrification efforts, and more. These are just some of the areas where a reduction of carbon emissions can be achieved in dramatic ways. Cities are leading the way with renewable energy in spite of the hurdles of 2021 In spite of the financial hurdles municipalities deal with on a regular basis, many cities are doing great work when it comes to sustainability initiatives. Houston is a great example of a city that is making huge commitments to sustainability. Chicago is looking to go 100% renewable as well. Regardless of COVID and the various other challenges 2020 brought, such as issues of continuity and the future of work, cities are still moving forward on the need for renewables. Municipalities are demonstrating that in spite of the difficulties happening in the world, significant progress can still be made in the drive toward renewable energy. But it will include a process that is more complex and much more integrated with an organization's entire operation. Those in sustainability management are taking on a more prominent role and from an advisory standpoint, as companies are recognizing their need for expert advice about the options and approaches available to them. Sustainability advisory services are new but proving to be vital for large organizations Many consultants in the marketplace were previously part of power players, so they know many of the ins and outs of making the transition from fossil fuels to renewable energy. NRG wanted to offer similar services and realized they had a great reason to offer them. The company was among the first of nine companies that entered into the SBTI (Science Based Target Initiative) and has gained an understanding of climate change and how to combat it. NRG is one of many consultant organizations and such groups are becoming more important when it comes to helping larger organizations determine the best course of action for addressing the best strategies for their energy needs. They save large organizations the time, energy, and resources of researching the options themselves. Resources mentioned in today's episode NRG Energy The Paris Climate Agreement Interested in becoming a Smart Energy Voices Sponsor Partner? To become a Sponsor Partner of Smart Energy Voices Season 2, please reach out to tim@smartenergydecisions.com for packages, pricing and further details. Connect with Greg Follow Greg Kandankulam on LinkedIn Greg Kandankulam is a Senior Manager, Sustainability at NRG where he leads the Sustainable Energy Advisory team. This team of sustainability advisors assists clients in driving their organizations toward a cleaner energy future. He has 15 years' experience in strategic analysis, financial modeling and project management with a sustainability focus. Mr. Kandankulam has a strong background in public-private partnerships, smart grid assets, climate risk and utility regulatory policy. He has presented on the future of the grid to public and private sector audiences throughout the country. Greg holds an MBA from Presidio Graduate School in sustainable management and a BSAST in nuclear engineering from Thomas Edison State University. Mr. Kandankulam has previously held positions as a program manager of a public-private partnership for the Dutch government, based on sustainable energy projects, and as a chief nuclear mechanical operator in the U.S. Navy for six years. He also served for 4 years as Sustainability Commissioner for the City of Sausalito in California. Connect With Smart Energy Decisions Smart Energy Decisions Follow them on Facebook Follow them on Twitter Follow them on LinkedIn Subscribe to Smart Energy Voices on Apple Podcasts, Google Podcasts, Android, Spotify, Stitcher, TuneIn Radio, aCast, PlayerFM, iHeart Radio

Dr. John A. McNamara, Senior Cooperative Development Specialist at Northwest Cooperative Development Center, discusses Cooperative development, and Co-op Metrics. John joined NWCDC in the Spring of 2014. Prior to coming to NWCDC John garnered 26 years of practical experience in the worker cooperative world with Union Cab of Madison. John holds a Ph.D. in Business Administration and a Masters in Management: Cooperative and Credit Unions, from Saint Mary’s University (Halifax). As a student researcher, and assisted in the development of the Co-op Index Report, a tool for measuring co-ops against the values and principles of cooperation. John also taught a summer course on worker cooperatives at The Evergreen State College (2014-2018) and at Presidio Graduate School in their Cooperative Management Certificate program. He co-edited a collection of essays on measuring co-operatives available as an e-book at no cost from the Cooperative Difference. John also serves as Chair of the Union-Coops Council of the US Federation of Worker Cooperatives. NWCDC is a not-for-profit, 501(c)(3), organization devoted to assisting new and existing cooperative businesses in every sector with a special emphasis on Resident Owned Communities, home care agencies, and converting existing businesses into worker-owned or community-owned cooperatives.

JUST SAY IT – S01 E23 - Esther Pearl, PIXAR Studios, and reel-stories.com*FINAL EPISODE OF SEASON ONE *Esther Pearl is the founder and Executive Director of Reel Stories. She received her Bachelor’s in Visual Arts from the University of California, San Diego and her M.B.A. in Sustainable Management from The Presidio Graduate School. She spent 15 years working in Production Management in the entertainment industry. The majority of Esther’s film career was spent at Pixar Animation Studios where her feature film credits include Academy Award winning films The Incredibles, Wall-e, and Monsters, Inc. Her other credits include Titanic, Starship Troopers, Armageddon, and What Dreams May Come. Esther has been honored for her contributions to Bay Area Women in Film, Television, and Media by the San Francisco Women’s Film Institute. She was a semi-finalist for the Echoing Green Fellowship awarded to a social entrepreneur addressing urgent issues in society today. In 2018, she received the Distinguished Leadership Award from the Advanced Imaging Society.www.reel-stories.comSupport the show (https://www.paypal.com/paypalme/my/profile)

Hilary Abell of Project Equity joins All Things Co-op to talk about her experiences and take away from almost 2 decades of work in co-op development. Topics include: The background, mission and work of Project Equity; Abell's thoughts on how the current pandemic and economic crisis contributes to the existing "silver tsunami" and increases the possibility for conversions; Successful conversion examples by Project Equity: pizza, manufacturing; Project Equity's process of identifying potential candidates for conversion; Abell's thoughts on growing the economic sector: the path to scale. Learn more about Project Equity: https://project-equity.org/ Learn more about the referenced paper by Hilary Abell, "Worker Cooperatives: Pathways to Scale" https://democracycollaborative.org/learn/publication/worker-cooperatives-pathways-scale Hilary Abell was “bit by the cooperative bug” when she was a worker-owner at Equal Exchange in the 1990s and forever changed by witnessing how Latin American farmers used coops to transform their communities. After a decade of internationally focused community empowerment work, Hilary has worked in coop development in the Bay Area since 2003. As Executive Director of WAGES (since rebranded to Prospera), she led the organization through a period of major growth, resulting in a network of five worker-owned green cleaning businesses that created 100 healthy, dignified jobs for low-income women. Worker-owners increased their family incomes by 40-80%, built assets through robust profit sharing, and gained business skills and social capital. Hilary co-founded Project Equity while writing Worker Cooperatives: Pathways to Scale and consulting for coop development initiatives and nonprofits. For her work with Project Equity, Hilary was awarded Presidio Graduate School’s Big Idea Prize in 2013, an Echoing Green Fellowship in 2014, and a 2016 Local Economy Fellowship. She has her B.A. from Princeton University and her MBA in Sustainable Management from Presidio. In her spare time, she can be found powering up a hill on her road bike or nesting with her wife and three kittens.

Dan is the Co-Founder and Chief Grain Officer of ReGrained, a mission-driven ingredient platform that leverages technology and culinary science to transform beer waste into food. Dan is an entrepreneurial systems thinker and loves tackling seemingly intractable problems through creative entrepreneurship and cross-sectoral collaboration. Through ReGrained, he has become a thought-leader about food waste business models, "edible upcycling" and the circular economy for food. ReGrained has:-Forbes 30 under 30: Food and Beverage (2018) -Won Slow Money NorCal's Food Funded Pitch Competition (2017) -Finalist at FoodBytes! (2016) -Finalist at SXSW Eco-Reuse and Recycling Sector (2016) -Burt's Bees Natural Launchpad (2016) -Won a sustainable innovation award at Sustainable Brands 2016 and was selected for Burt's Bees Natural Product Launchpad. Dan holds an MBA in Sustainable Business from Presidio Graduate School and a BA in Economics from UCLA. More on ReGrained: ReGrained better aligns the food we eat with the planet we love. They are an ingredient platform created to promote an innovative model of food production that they've coined as “Edible Upcycling.” Powered by patent-pending technology, they reimagine perceived ends as beginnings by finding nutritious food streams that are currently being treated as inedible and render them into delicious and healthy food. They rescue these overlooked but awesome ingredients and put them back to work. Their goal: To improve the way we value food and the resources that support all life Their initial focus: Upcycling the nutritious grain created every time that beer is brewed. In the U.S. alone, billions of pounds of this latent supply chain are available every year. Brewing beer processes the sugar out of the grain. This gives them optimal access to protein, fiber, and micronutrients. They upcycle this grain into ReGrained flour. They incorporate this sustainable, delicious, and nutritious ingredient into every ReGrained product, starting with SuperGrain+ Bars wrapped in innovative 100% backyard compostable packaging. Their mission doesn’t stop at waste ─ they are a Certified B Corp and support environmental conservation and social impact through 1% for the Planet. About Our Partner This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast. Connect with Daniel Kurzrock and ReGrained ReGrained - https://www.regrained.com/ Invest in ReGrained - https://wefunder.com/regrained Wefunder discount through Just Go Grind - https://wefunder.com/raisemoney/justgogrind Some of the Topics Covered by Daniel Kurzrock in this Episode What ReGrained is doing to build a more sustainable food system Why Dan decided to tackle this problem How Dan turned his idea into a real business Why Dan didn't drop everything to go all-in on ReGrained right away How ReGrained was acquiring customers early on Why Dan wanted to be an ingredient company The insights gleamed along the way when trying to market ReGrained and the problem with their early slogan of "Eat Beer" How ReGrained Supergrain+ came about What upcycling is and why it's important The Upcycled Food Association and why Dan helped create it Doing research with the USDA Dan's experience raising capital for ReGrained and why they chose to do equity crowdfunding through Wefunder How Dan has gone about building his team at ReGrained Books that have been impactful for Dan How Dan recharges outside of work Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/ Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/ Follow Justin Gordon on Twitter: https://twitter.com/justingordon212 Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

Welcome back to the expanded consciousness series. Talia Eisenberg (@talia.eisenberg) is the co-founder of Ibogaine Research Institute, co-founder and CEO of Healer Collective and business consultant focusing on regenerative business. Talia received her MBA in Sustainable Solutions from Presidio Graduate School. Disclaimer: We don’t promote use of legal or illegal psychoactive substances. This podcast is created for informational purposes only. See all show notes on wokeandwired.com We discuss:  Plants as antidotes to problems Making healing accessible Coming from a family of Holocaust survivors  Living with a sense of “not fitting in” in Omaha, Nebraska How Talia opened an art gallery in NYC in her 20s Becoming addicted to opioids at 21 How ibogaine changed the course of Talia’s life Curiosity as the foundation for entrepreneurship Feeling unworthy around money Redefining the "starving artist" paradigm What is regenerative business Connecting to force fields within you Digital boundaries  Connect with Talia Eisenberg: @talia.eisenberg @healercollective Healercollective.com Ibogaine Research Institute Mentioned: Mark M. Beckwith Byron Katie Connect with Woke & Wired: If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired). Subscribe, rate and review the show on iTunes. Experience alignment with the 5-Day Social Media Challenge. Join our email list to know about upcoming workshops and more!

Breaking the Mold on Investing: A Conversation with Lily Trager of Morgan Stanley Lily S. Trager is an Executive Director and the Director of Investing with Impact and Head of Impact Solutions for Morgan Stanley Wealth Management Since 2006, Lily has dedicated her career to sustainable and impact investing. Lily joined Morgan Stanley in 2014. In her current role, Lily works to provide individual, family and institutional clients with investment products, solutions, research and tools to capture the opportunities and mitigate risks posed by key sustainability and impact themes. Previously, Lily worked for Veris Wealth Partners in New York, a Registered Investment Advisory focused exclusively on serving clients with interest in sustainable and impact investing, most recently as Head of Research & Due Diligence. Lily began her career at Cambridge Associates in Boston, where she worked on teams overseeing $3.9 billion in nonprofit, high-net-worth and foundation investment portfolios. Lily was named to the 2018 class of MAKERS @ Morgan Stanley Wealth Management, a recognition that celebrates women who are ground breakers, advocates, and innovators in their given field. Lily earned a M.B.A in Sustainable Business from Presidio Graduate School (formerly Bainbridge Graduate Institute) and her B.A. in Anthropology from Bates College. She also co-founded Women Investing for a Sustainable Economy (WISE), a professional networking group in New York City with chapters in Boston, Washington DC, San Francisco, Toronto, London, Los Angeles and Philadelphia Bard MBA's Emma Jenkins and Lucien Harlow-Dion speak with Lily for this episode of the Impact Report. ImpactReportPodcast.com

Khalid Kadir is an educator, he is a Professor at UC Berkeley and Provost at Presidio Graduate School. Khalid explores the history of the best public university in the world, education outside of the western perspective, and the language in education. Together we explored the extent the mainstream environmental movement is intertwined with academic papers. How education is the main difference between people at UC Berkeley and people in East Oakland. As well as the depersonalization that can take place with a student during their time in college.Listen in as we dive into education, academia, and how access to these often leads to individuals obtaining ‘expert’ status. This is important as we think about who are the experts of climate change, and how they build the narrative on what is taking place at the edge of climate change. Resources:· Dr. King Speech on Land Grants to start Universities· Colonizing Egypt – Timothy Mitchel· Rule of Experts – Timothy Mitchell · The Will to Improve – Tania Murray This was part of the conversation with Khalid. Join my Patreon community to listen to the full conversation.

(Re)Humans Series with Rodrigo V. Cunha and guest today Amanda Joy Ravenhill. Amanda is Executive Director of the Buckminster Fuller Institute, which is dedicated to accelerating the development and deployment of strategies that radically regenerate Earth's ecosystems. She previously held the role of Co-Founder and Executive Director of Project Drawdown, the comprehensive plan ever proposed to reverse global warming. Amanda Joy is a member of The Seastars, an acapella group blending harmonies with new narratives of a future that works for 100% of life. She is also an avid gardener, stewarding her small backyard farm to build soil, host pollinators, create medicines, and grow food.Other positions she has held include lecturer at Presidio Graduate School, teaching the Principles of Sustainable Management course; co-founder of The Hero Hatchery, a climate activist fellowship program; Business Partnership Coordinator at 350.org; and Americorp Sustainable Communities and Education Fellow. Amanda Joy is driven by her experience living and working internationally as well as her enthusiasm to integrate design and science. She lectures and speaks publicly on climate, biochar, regenerative design, carbon drawdown strategies, mindfulness, and systems thinking. She is an active member of the international community focused on addressing imminent global challenges and welcomes you to join her in weaving the tale of our planet’s regenerative metamorphosis. --

Jimmy Jia is an author and professor at Presidio Graduate School. Jimmy was on the show over a year ago talking about his work in cleantech, and applying the insights of thermodynamics to business and beyond. We welcome Jimmy back to the Reversing Climate Change podcast for a short bonus episode on his new book, The Corporate Energy Strategist's Handbook: Frameworks to Achieve Environmental Sustainability and Competitive Advantage. You can preorder the book on Amazon here. It comes out March 11th, 2020. "Clean Tech Entrepreneur Jimmy Jia", episode #57 on Reversing Climate Change The Corporate Energy Strategist's Handbook: Frameworks to Achieve Environmental Sustainability and Competitive Advantage by Jimmy Jia, preorder on Amazon

http://www.iftf.org/ilanalipsett/ Senior Program Manager, Equitable Futures Lab Ilana Lipsett is a community design strategist, and works at the intersection of policy, community engagement, and development. Ilana works with cities, real estate developers, international aid organizations, and creative communities around the globe to harness our collective capacity to address the world's biggest challenges. She creates and activates spaces to catalyze community development through art, culture, dialog, public input, and economic opportunity. Using culture as a means for bridging divides, and human-centered design as a guiding principle for economic development and urban planning, she was recognized by the Obama White House as a “Champion of Change in Civic Innovation" for her work co-founding freespace, an initiative to temporarily transform vacant spaces into community, cultural and arts hubs. Ilana served as the Political Director of a labor union, and spent years as a community organizer for workers' rights in Washington DC, leading successful legislative campaigns to secure and protect workers' rights. She has also worked with international NGO's to create gathering spaces and opportunities for refugees, and has led numerous advocacy and political campaigns for social and environmental justice. Ilana is committed to creating social and economic equity; she sits on the board of Code Tenderloin, a innovative nonprofit dedicated to providing job training and placement for individuals with the highest barriers to employment, and she has partnered with local police departments to provide "opportunity not punishment" through the creation of police-sponsored jobs fairs. She is also a board member of ReAllocate, an open-source platform that connects world class talent to social impact projects to create real world solutions. She holds an MBA in sustainable management from the Presidio Graduate School, and is an active member of the Urban Land Institute, where she works with developers and cities to improve their public processes and public engagement campaigns. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/possibilityhours/support

Meghan French Dunbar is the founder of Conscious Company Magazine. Meghan saw the importance of making a difference in the lives of others. She discovered the power of business to be a force for good in the world through her work at the Environmental Defense Fund and then deepened her sense of purpose at the Presidio Graduate School. Megan will share how to be a world-changing woman connected to purpose, planet, all while holding the roles of wife, entrepreneur, and motherhood.   Key Takeaways: [:01] Carley Hauck introduces herself as the founder of Living Well Awake, the new Shine podcast, and the sponsor of this episode, RSF Social Finance [2:08] Carley reflects on the 40,000 acres of Amazon rainforests that are on fire and the current state of the world ecosystem and offers encouragement for the future. [4:28] Carley introduces Meghan French Dunbar, CEO of Conscious Company Media, which focuses on sustainability, careers, and business. [6:25] Meghan shares the path that led her to starting a company that produces a magazine for the next generation that focuses on sustainable, conscious, purpose driven business. [8:12] TRU Colors Brewery is one company that has inspired Meghan by their efforts to change a community for the better by working with local gangs. [12:36] Bravery, vulnerability, and authenticity are three words that Carley uses to describe Meghan, and they discuss how any leader can cultivate these characteristics to be true to themselves and more effective in their leadership. [20:01] New leaders and emerging entrepreneurs can learn from the mistakes Meghan made, including telling yourself a different story when things get hard, taking care of yourself, spending time in nature, and nurturing relationships. [26:10] Meghan’s recipe for resilience in light of motherhood starts with strengthening her family relationships and setting intentions for what you want an experience to be. [32:57] Meghan’s values including expressing and receiving love and valuing exploration and lifelong learning. [34:58] Surrounding yourself with like minded people and giving yourself permission to take time off from your work will strengthen your ability to lead effectively and with love. [40:41] Meghan’s excitement about motherhood centers around her opportunity to help shape a better world for the future of her son. [45:39] All about Spectrum — the premier gathering of multicultural changemakers creating an inclusive impact economy. [50:10] The capabilities of the up and coming generation gives Meghan hope about the future of the world and business. [52:43] Carley encourages listeners to connect with her and to leave a review for her podcast so that it can inspire even more listeners.   This Episode Sponsored By: RSF Social Finance   Resources: Living Well Awake Website Living Well Awake newsletter www.livingwellawake.com/developing-people www.livingwellawake.com/executive-coaching Carley Hauck on Instagram Carley Hauck on LinkedIn Lead From Light Daily Rituals Conscious Company Media World Changing Women Podcast TRU Colors Brewery Spectrum

Welcome friends to the Someone Gets Me podcast. I am your host Dianne Allen and I am delighted you are here. This podcast was created because I believe there is a visionary leader inside each one of us who is waiting to be seen. In each episode of Someone Gets Me you will hear useful tips from successful Visionaries who will share their stories about how being seen allowed them to take their Vision into Action. In this episode, I interview Nikki Pava of Alegria Partners. Nikki is the author of Green Wisdom: A Guide for Anyone to Start, Engage, and Energize a Sustainability Team Topics we discuss include: Sustainable Business Alegria Partners and their mission Women in Leadership Nikki’s book – Green Wisdom LINKS MENTIONED Join our Facebook Group Someone Gets Me  Follow our Dianne’s Facebook Page: Dianne A. Allen, Visionary Leadership Mentor Email contact: dianne@someonegetsme.com Dianne’s Mentoring Services: someonegetsme.com/services To learn more about Dianne’s books and events: visionsapplied.com Nikki’s links: alegriapartners.com www.nikkipava.com Be sure to take a second and subscribe to the show and share with anyone you think will benefit. Until next time, remember the world needs your special gift, so let your light shine!   More about Nikki: Nikki Pava is the author of Green Wisdom: A Guide for Anyone to Start, Engage, and Energize a Sustainability Team. Fortunate to be born on Earth Day, she has been a leader in the sustainability movement for over a decade. She is the founder of Alegria Partners, a consulting firm that specializes in sustainability engagement initiatives for mission-driven companies. Prior to her work at Alegria Partners, Nikki founded EcoTuesday, a national networking forum that facilitated vital connections and essential change in the business community. EcoTuesday hosted more than 300 events in 12 cities across the country and brought together hundreds of sustainability professionals each month, making a positive impact in each city. In 2012, Renewable Energy News named Nikki one of the “Top 10 Women in Cleantech and Sustainability.” Nikki holds an MBA in Sustainable Business from the Presidio Graduate School and lives in a jungle in Costa Rica.

Can we design a health-care system that serves all? Rupa Marya thinks we can. Through hard lessons learned, Marya joins Donna LaSala, Presidio Graduate School professor, to discuss aspects of the U.S. health-care system that are aligned with social justice and others that create injustice. They will explore workable solutions for diversity and inclusion with a systems-thinking mindset. The conversation will include engaging stories about the past and a hopeful future, including an account of how Marya served the water protectors at Standing Rock, offering medical support during the encampment. She is now helping to build a clinic to decolonize medicine called the Mni Wiconi Health Clinic and Farm. Based on her experience working for the city of Berkeley, Goodwill Industries and other triple bottom line organizations, LaSala will demonstrate how multisector partnerships can merge health care with social justice. Together, they will share what can help when the community provides wide-spread and equitable benefits. MLF Organizer: Elizabeth Carney MLF: Business & Leadership In partnership with Presidio Graduate School Learn more about your ad choices. Visit megaphone.fm/adchoices

SPEAKERS Nora Bateson Filmmaker; Writer; Educator; President, International Bateson Institute, Director and Producer, “An Ecology of Mind”; Author, Small Arcs of Larger Circles In Conversation with Gil Friend Expert in Residence, Presidio Graduate School; CEO, Natural Logic Inc.; CEO, Critical Path Capital; Former Chief Sustainability Officer, City of Palo Alto Gil Friend; Author, The Truth About Green Business This program was recorded in front of a live audience at The Commonwealth Club in San Francisco on April 2nd, 2019.

Leveraging Your Skills as an Architect Beyond Traditional Practice Evelyn Lee received her Bachelor of Architecture degree with honors in 2002 from Drury University where she minored in Global Studies while playing on the Women's Soccer Team. In 2003 she received her Masters of Architecture degree from SCI-Arc. And Most recently, in 2012, Evelyn finished a dual MPA (Masters Public Administration)/MBA (Masters Business Administration) in Sustainable Management from the Presidio Graduate School. You may recognize her name Evelyn is widely published and wrote a monthly column for Contract magazine for over 3 years. She has received numerous industry awards including the 2016 40 Under 40 award for Building Design + Construction and the 2014 AIA National Young Architects Award. She currently serves as Director-At-Large for the National Board of Directors for the AIA. Listen to this episode of EntreArchitect Podcast where host Mark R. LePage discusses Leveraging Your Skills as an Architect Beyond Traditional Practice with Evelyn Lee. Learn more about Evelyn at her website http://practiceofarchitecture.com (Practice of Architecture). Visit our Platform Sponsors Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30 day trial at https://entrearchitect.com/freshbooks (EntreArchitect.com/FreshBooks). (Enter EntreArchitect) ARCAT has huge libraries of free content, Specs, CAD, BIM and more. No registration required. Want to collaborate with colleagues in real time? Visit https://entrearchitect.com/ARCAT (EntreArchitect.com/ARCAT) and click Charrette for more information. Gusto is making payroll, benefits, and HR easy for small businesses. Learn more at https://entrearchitect.com/Gusto (EntreArchitect.com/Gusto). Referenced in this Episodehttps://entrearchitect.com/foundations/ () https://entrearchitect.com/group (Request Free Access at The EntreArchitect Community on Facebook) https://entrearchitect.com/itunes (Leave a Rating and Review for the Podcast at iTunes) Download our powerful new tool: https://entrearchitect.com/billingratecalculator/ (The EntreArchitect Hourly Billing Rate Calculator) The post https://entrearchitect.com/podcast/entrearch/leveraging-your-skills-as-an-architect/ (EA262: Leveraging Your Skills as an Architect Beyond Traditional Practice [Podcast]) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).

Dr. Rafinejad has had over 30 years of experience as a senior executive in high-tech industries in Silicon Valley. He was a Corporate Vice President at both Applied Materials and Lam Research, both multi-billion dollar semiconductor equipment companies. Prior to PGS, he was Associate Professor, Consulting at Stanford University. He has also served as adjunct faculty at Haas Business School at Berkeley and Dean of Management at Menlo College in Atherton, California. Dr. Rafinejad is the founding CEO of Blue Dome Consulting serving high tech companies in the U.S. and China to develop product innovation and organizational leadership capability. He has authored several publications including two books on product innovation. His recent book was published in 2017 and is titled: Sustainable Product Innovation – Entrepreneurship for Human Well-Being. Dariush Joins Sustainable Nation to Discuss: Graduate programs that prepare students to become successful sustainability leaders Sustainable product innovation Leading sustainability change from positions not labeled "sustainability" Advice and recommendations for sustainability leaders Final Five Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? It is important that sustainability professionals extend their reach beyond corporate sustainability programs which aim to measure and report. Sustainability professionals should build coalitions with the operating units of the company, starting with the enthusiasts and early adopters in each of these units. Sustainability professionals should become entrepreneurs within the corporations. They should seek opportunities for innovation in every building block of the company to affect triple bottom line change. They should remember, however, the big changes start with the small wins and small steps, and through prototyping solutions to demonstrate viability and to create enthusiasm for the potential outcome. What are you, what are you most excited about right now in the world of sustainability? I'm excited by the rise in the awareness of acute need for sustainable development, for social justice and for stewardship of the environment and natural resources. I'm also encouraged by the rise in the recognition that sustainable development is the next innovation wave that will fuel future prosperity and wellbeing. What is one book you'd recommend sustainability professionals read? I'm sorry. I have to shamelessly recommend my own book, Sustainable Product Innovation: Entrepreneurship for human wellbeing. That was published in 2017. So sorry about that. What are some of your favorite resources or tools that really help you in your work? I use many resources in the sustainability space. Some examples, for instance, I look at websites of activists and other NGOs. Governmental resources are plentiful and they're invaluable. US Department of Energy and the state of California sustainability sites. Leading corporations and industry alliances have many good resources. I also consult trade journals in addition to scientific journals. Trade journals like Solar Magazine, Green Chemistry and others are also very valuable. United Nations organizations such as United Nation Environmental Program as well as United Nations Sustainable Development Goals websites are great resources. They provide and pull data, provide advice and recommendations. One of the PGS faculty professors has published in GreenBiz as well. So, there are many, many resources and of course the listeners who are interested in the scientific area, there is much research done in the sustainability area in regards to climate change, both in prevention as well as adaptation technologies that are being developed. So there's plenty of those areas of opportunity as well. Where can our listeners go to learn more about you and what's going on at Presidio Graduate School? The best resource is the Presidio Graduate School website at presidio.edu. They can email admissions@presidio.edu also and ask to join an upcoming monthly virtual open house that we have. PGS also has a Twitter handle and LinkedIn resources they can connect to. Learn more about Preidio Graduate School: https://www.presidio.edu/  Learn more about Sustridge: https://www.sustridge.com/   

Sustainable energy is a wicked problem. As we solve one aspect of the challenge, others arise—and the very definition of the problem evolves over time. Yet admitting uncertainty is unpopular. No one is holding a picket sign that reads, “It depends on a number of factors that are mutually interdependent.” So, what should we be thinking about as we work toward a sustainable energy future?   Jimmy Jia is an entrepreneur, author, educator, strategist and speaker at the intersection of sustainable energy and business. As the founder and CEO of Distributed Energy Management, he supports companies in right-sizing their energy consumption to reduce wasted utility spending. Jimmy also serves on the board of the Center for Sustainable Energy in San Diego and the Executive Committee of the CleanTech Alliance in Seattle. He teaches the Sustainable Energy Solutions Certificate at Presidio Graduate School, and Jimmy is the author of Driven by Demand: How Energy Gets Its Power. Today, Jimmy joins Ross, Christophe, and Paul to discuss the wicked problem of energy, offering his insight around energy transitions and the value proposition of sustainable energy. He explains the concepts of a microgrid and a smart grid, speaking to the nuances of those terms and the challenge of assigning a formal definition to either one. Jimmy also addresses what Nori might learn from the Renewable Energy Credit (REC) market and how Nori fits into the overall energy balance framework. Listen in for Jimmy’s advice to consumers regarding sustainable consumption and get his take on nuclear energy, the rise of cooperatives, and even the feasibility of the Dyson sphere!   Resources Driven by Demand: How Energy Gets Its Powerby Jimmy Jia I, Pencil Wendell Berry Bill McKibben TerraPower Helion Energy   Connect with Nori Nori Nori on Facebook Nori on Twitter Nori on Medium Nori on YouTube Nori on GitHub Email hello@nori.com Nori White Paper Subscribe on iTunes   Key Takeaways [0:44] Jimmy’s energy journey Developed interest during MBA 10 years ago Link between materials science + energy market Explore physics of energy, business realm  [4:56] How the laws of thermodynamics apply to business Value proposition = useful energy out Sustainable system requires discussion of demand [7:12] Jimmy’s insight around energy transitions Must define start point and end point Start with value prop + work backwards [12:48] How to frame the value prop of sustainable energy Define societal benefits want to achieve Find cheapest method (financially, in energy) Look at energy as demand-side issue  [14:35] Jimmy’s advice for consumers Efficient solution usually best practice for sector Consume well to consume sustainably [15:49] Why energy qualifies as a ‘wicked problem’ Definition of problem evolves over time People find way to consume each new source  [22:00] The concept of the microgrid Generic term for small power infrastructure ‘Self-sustaining’ but boundaries hard to define [25:06] The idea of the smart grid Internet-enabled data available More granular as evolves (i.e.: sensor in toaster) [27:55] What Nori can learn from the REC market Separates power production from fact that green No way for consumer to know if bought green electron [32:00] How Nori fits into the energy balance framework Play in ‘waste box’ (carbon, pollution space) [36:44] Jimmy’s take on nuclear energy Tech today very different from 30 years ago Some use rather than generate waste Different risks, benefits among types [39:48] The rise of energy cooperatives Community choice aggregation in California Adds retail layer separate from utility  [41:46] The feasibility of the Dyson sphere Sensitivity to gravitational distribution makes unlikely Smaller units (swarm) viable but far away

Continuing the series of interviews, this week comes from Presidio Graduate School on Bainbridge Island, Washington (USA), talking with Stacy Flynn, co-founder/CEO of Evrnu (evrnu.com), which has a world-changing technology that can recycle used cotton clothing into better-than-new fiber. In the podcast, Stacy and I talk about why it takes so long to bring a technology to market, why that is such a challenge process, and along the way why you need a strong network of support to help you through not only the downs but also the ups. Post your questions to www.quora.com/profile/Luni-Libes Read the book at lunarmobiscuit.com/the-next-step See the results of The Next Step at youtube.com/fledgellc More advice at lunarmobiscuit.com/blog Music by Kevin MacLeod - incompetech.com --- Send in a voice message: https://anchor.fm/next-step-for-entrepreneurs/message Support this podcast: https://anchor.fm/next-step-for-entrepreneurs/support

Saskia Feast is VP of Western Region at Natural Capital Partners. Saskia works with companies in the Western Region of North America to ensure they have access to the right mix of market-based solutions to meet their sustainability objectives. Prior to joining Natural Capital Partners, she helped launch a new class of offset into the voluntary and compliance market at EOS Climate. Saskia has an MBA in sustainable management from the Presidio Graduate School, where she now serves as member of their Board of Directors. She also has a Ph.D. in physical chemistry from Liverpool University.  Saskia Joins Sustainable Nation to Discuss: Carbon Offsets and Renewable Energy Purchasing carbon offsets to meet sustainability goals Global vs local carbon offset purchasing Sourcing carbon offset projects for Natural Capital Partners Carbon Neutral certification Advice and recommendations for sustainability leaders Saskia's Final Five Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? The one piece advice of advice that I would give to other sustainability professionals is to spend the time to talk to your colleagues in other business areas - operations, finance and sales. You really need to be able to tie your actions into helping them being successful. So you need to be making the business case. What are you most excited about right now in the world of sustainability? I am most excited about the push for 100 percent renewable energy globally and what that can mean in some of the countries outside of the western world. I think it's happening. It's going at different rates and different countries, but it's already happening. We're seeing the impacts of climate change already and policy leaders and business leaders in other countries are seeing those as well. So, this is a global move towards action. What is one book you would recommend sustainability professionals read? Well, this is not really directly a sustainability book, Turning to One Another by Margaret J. Weatley. I have found this to be a very helpful book and it's really about starting conversations for the future, sitting down, listening, talking to each other about different topics. She provides some guidelines in there. We're so busy these days and we're all rushing to achieve something. I think it's really important to spend the time talking and listening. What are some of your favorite resources or tools that really help you in your work? Environmental Finance does the State of the Voluntary Carbon Market Report every year. The ICROA website, which is the best practices for the voluntary carbon market is very helpful. REBA, the Renewable Energy Buyer's Alliance is an amazing organization helping drive renewable energy through the world. As is RE100, this initiative that came from We Mean Business and CDP. I think these organizations and websites are really helpful. Where can our listeners go to learn more about you and the work that you are leading at Natural Capital Partners? Naturalcapitalpartners.com. We have a lot of details about the projects. You can look at a global map, click on the little blue dots and find out more about those projects. We also have a YouTube channel - Natural Capital Partners. We host webinars regularly and you can contact me a sfeast@naturalcapitalpartners.com and connect with me on LinkedIn. I look forward to hearing from you. Contact Saskia: https://www.naturalcapitalpartners.com/  Contact Josh Prigge: https://www.sustridge.com/ 

You say you want a revolution… How about a ‘design science revolution’? Coined by R. Buckminster Fuller, the idea advocates for an alternative to politics that makes war obsolete, optimizes planetary resources for the benefit of all, and uses nature’s existing order to guide human design.   Amanda Ravenhill is the Executive Director of the Buckminster Fuller Institute, an organization dedicated to building on the legacy of systems visionary, inventor, and architect R. Buckminster Fuller to solve complex global problems through design thinking education. Prior to her work with the institute, Amanda taught Principles of Sustainable Management at Presidio Graduate School, served as business Partnership Coordinator at 350.org, and held the role of Executive Director of Project Drawdown. Amanda is an advisor to the Center for Carbon Removal and a member of the Nexus Global Climate Change Working Group steering committee.  Today, Amanda sits down with Ross and Christophe to share the vision of the Buckminster Fuller Institute and its namesake’s legacy as an early environmentalist, humanitarian, and techno-optimist with a global vision of the future. They discuss how Nori fits into that vision as part of the ‘design science revolution’ and how the transparency of the blockchain aligns with Fuller’s ideas. Amanda offers insight into the origin of the Drawdown Project, describing the details of how solutions like the education of women and girls have cascading benefits that include reversing climate change. Listen in for Amanda’s advice around approaching problems with design thinking and learn about the groundbreaking work of Regenesis Group.   Resources Buckminster Fuller Institute Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming edited by Paul Hawken Operating Manual for Spaceship Earth by R. Buckminster Fuller Grunch of Giants by R. Buckminster Fuller Synergetics: Explorations in the Geometry of Thinking by R. Buckminster Fuller Synergetics 2: Further Explorations in the Geometry of Thinking by R. Buckminster Fuller Inventory of World Resources, Human Trends and Needs Ecotopia by Ernest Callenbach Burning Man IDEATE Regenesis Group The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes by Carol Sanford Savory Institute Allan Savory TED Talk GreenWave Ocean Farming   Key Takeaways [3:00] Amanda’s WHY in working with Buckminster Fuller Ensure climate change used as positive catalyst to transform the world [4:54] The fundamentals of biochar Collect residue, starve of oxygen to produce energy Supercharges land, fertilizer not necessary Addresses several problems with one solution [7:19] The aim of the Buckminster Fuller Institute Make world work for 100% of humanity in shortest possible time Spontaneous cooperation without ecological offense, disadvantage to anyone [10:28] Fuller’s concept of dymaxion Blending of dynamic, maximum and tension Do more with less [13:42] The role Nori plays in Fuller’s vision Carbon balancing integral part of ‘design science revolution’ War obsolete with enough to go around [18:47] How the blockchain fits with Fuller’s vision Grunch of Giants addresses dangers of centralization Decentralized system combats oppression [21:52] The idea of Burning Man Experiment in community based in gifting economy You AND me vs. you OR me, plus radical self-reliance [27:06] How the education of women and girls impacts climate change Every year over primary education = 10-20% more in wages Family planning has cascading benefits beyond population [30:34] Amanda’s advice around approaching problems with design thinking Explore work of Regenesis Group Operate, maintain, sustain and regenerate [33:15] How winners of the Fuller Challenge are selected Comprehensive perspective, utilize design science Notable winners include Savory Institute, GreenWave [36:04] The significance of ‘Team Trillion Tons’ Reduction from 410 ppm to 280 ppm requires removal of 1T tonnes of CO2

My guest this week is Seth Familian, who specializes in connecting powerful web-based tools and services to create highly customized marketing + analytics experiences for product and content marketing teams. He is the founder and principal of Familian&1, a visual insights and automation consultancy whose work has benefitted companies including Cisco, RingCentral, Adorama and Cloud9. Seth is also an avid educator with experience teaching over 800 students in 40+ workshops on Visual Design with Data, Working with Big Data, Digital Tools for Business and Affordable Web Design. He has lectured at General Assembly, Galvanize, Impact HUB SF, Presidio Graduate School, the Haas School of Business and KQED.  Seth received his MBA from UC Berkeley's Haas School of Business in 2007 and his BA from Harvard University in 2001. He is based in Boulder, CO and works from Galvanize Boulder. If you are a CIO, CMO, an entrepreneur, a CIO who is expected to also be a CMO or a CISO who wants to better present data…Regardless of your situation all will benefit from this conversation. Major Take-Aways From This Episode: Why it is important to build visual design skills into your team? What are the big errors in data visualization and storytelling Seth’s favorite tools you have to look at: Concept of Scrollytelling Mixpanel -  Most advanced analytics platform for mobile and web Intercom - Customer messaging platform Segment - Customer data platform Google TAG manager - Free tool that makes it easy for marketers to add and update website tags  Skitch  - Evernote application that tries to make information as easy to relay virtually as it is in real life, by capturing screenshots and annotating them  Time-saving tactics with creating effective visual presentations of data His presentations on Slideshare are great. One of them - Visual Design with data got 500k + views Visualization Strategies for IT Execs, Tools, Ideas on how they can be more successful Ways to leverage cloud apps + infrastructure to shorten implementation times Different trends I'm noticing in data viz and storytelling (like Scrollytelling). Check out the Guardian Newspaper article about Hollman Square to see an example of Scrollytelling. In a world of high complexity, business IT leaders need ways to visualize data and, more importantly, context in data in the ways that engage business leaders Read full transcript here. How to get in touch with Seth Familian familian1.com Twitter LinkedIn Slideshare Websites: Familian&1 Maptiv8 Useful Resources: Slideshare Presentation (Working with Big Data) Slideshare Presentation (Visual Design with Data) 500k+ Slideshare Presentation (Automating Big Data) Best Data Viz Book - Good Charts This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here Click here for instructions on how to leave an iTunes review if you're doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

Esther Pearl, Founder and Executive Director of Camp Reel Stories CampReelStories.com Esther Pearl is the founder and Executive Director of Camp Reel Stories. She received her Bachelor’s in Visual Arts from U.C.S.D and her M.B.A. in Sustainable Management from The Presidio Graduate School. She has spent 15 years working in Production Management in the Entertainment Industry. The majority of her career was spent at Pixar Animation Studios where her feature film credits include Academy Award winning films The Incredibles and Wall-e, as well as Monsters, Inc. Her other credits include; Titanic, Starship Troopers, Armageddon and What Dreams May Come. She was also a founding board member and the former President of the Board of Bay Area Girls Rock Camp (BAGRC). Esther believes in the power of great storytelling to create social change. Esther lives in Oakland with her husband and two children. During our chat, we discussed a number of fantastic topics...included among those are: - Esther-osophy - What a story manager does - What separates a good story from a great story - The state of the entertainment industry today - How women can break into entertainment and what Esther is doing - Camp Reel Stories and how it's impacting girls of all background to be tomorrow's storytellers We give shout outs to: RISD (Rhode Island School of Design) Camp Reel Stories Women in Animation

Dan grew up on the Bay Area Peninsula, and graduated from UCLA with a degree in Economics and a Masters in Sustainable Business from Presidio Graduate School. Dan realized a passion for entrepreneurship early. ReGrained is telling an exciting environmental story, at a time when the food industry is grappling with a mountain of food waste. That's where Regrained steps in. They use the spent grain leftover after the beer development process and repurpose it for food products. The left over spent grain is like an oatmeal and of course it's terribly wasteful to throw food out. Grain is a key ingredient in beer. Typically barley, though sometimes rye or oats. To make beer, the grain gets cracked to expose the starches. It is then steeped in warm water, where the starches start to break down into simple sugars, which become alcohol. This process leaves brewers with huge amounts of leftover grain. “Many of the ingredients used to brew beer do not end up in your glass. That’s not to say all brewers are wasteful. Many, especially within the craft industry, are excellent environmental stewards with a strong dedication to sustainability. However, even the most conscientious brewer can’t help but generate massive quantities of leftover spent grain. The reality is that it takes a lot of barley to produce beer, America’s favorite suds. In the United States alone, approximately 200 million barrels of beer are consumed each year, with an average of 6 billion pounds of grain used by the brewing industry.” ~Regrained "As consumers, we get to decide what matters most through what we choose to buy. Our mantra is simple: “Brew Good. Bake Good. Do Good.” We invite you to join us in refusing to settle for anything less. Have your beer…and eat it too!" ~Dan Kurzock & Jordan Schwartz

As much as 40 percent of all the food produced in the United States never gets eaten and typically ends up in landfills or goes unharvested in the field, according to the Natural Resources Defense Council. Megan Burritt, Aspen Institute First Mover Fellow and director of sustainability and wellness at Raley’s Family of Fine Stores, saw an opportunity to address this issue, developing pathways that connect fresh food waste in the supply chain with food insecure consumers. This led the company to design a new program, dubbed “Real Good” produce, to sell imperfect fruits and vegetables to food insecure customers, at a highly discounted price. Learn more about this program here: http://www.aspeninstitute.org/about/blog/aspen-first-mover-fellow-tackles-food-waste-while-feeding-food-insecure#sthash.a2q39kN1.dpuf (http://www.aspeninstitute.org/about/blog/aspen-first-mover-fellow-tackles-food-waste-while-feeding-food-insecure#sthash.a2q39kN1.dpuf) TOPICDecreasing Food Waste Through the Real Good Produce Program GUESTMegan Burritt is Raley’s Supermarkets Director of Wellness and Sustainability. Passionate about creating sustainable food systems and bringing good, clean food to the everyday American, Meg has lived every link in the food chain, from working on the farm to line cooking to category management. Meg attended Stanford as an undergrad, majoring in Human Biology, and is a graduate of Presidio Graduate School where she obtained an MBA in Sustainable Management. As a 2014 First Movers Fellow with the Aspen Institute Business and Society Program, Meg continues to learn and grow as an innovator. First Movers is a group of exceptional innovators in business who are creating new products, services and management practices that achieve greater profitability and positive social and environmental impacts. Meg lives in beautiful Curtis Park, Sacramento where she enjoys baking, riding bikes and spending time with her veterinarian wife, Amanda, and their family of rescue animals. Twitter – https://twitter.com/misskeen (https://twitter.com/misskeen) LinkedIn – https://www.linkedin.com/in/meganburritt (https://www.linkedin.com/in/meganburritt) ORGANIZATIONRaley’s Supermarkets (also known as Raley’s Family of Fine Stores) is a privately held, family-owned, regional grocery chain that operates stores under the Raley’s, Bel Air Markets, Nob Hill Foods, and Food Source names in northern California and Nevada. Raley’s operates 128 stores, 40 of them in the Greater Sacramento area and employs around 13,400 workers today. Headquartered in West Sacramento, California, Raley’s is the dominant supermarket operator in the Sacramento metropolitan area. TAKEAWAY QUOTES“Up to 40% of the food that we grow here in America is often wasted before it gets to the consumer. That’s the high end of the statistic, but it really is mind boggling when you think about that much food that we’re putting resources into growing, that isn’t getting into the hands of people who would like to eat it.” “At Raley’s we do still have some produce waste because some of it just goes off while it’s waiting to be purchased at the grocery store. And we actually divert from the landfill. We send all of our produce waste to an anaerobic bio-digester where it becomes essentially compost and then natural gas energy.” “We are used to selling only one type of very perfectly shaped, sized, and colored fruits and vegetables in conventional grocery stores. So to go out here with this what people sometime call “ugly produce” we were taking a little bit of a risk. But we did see a really positive reception with our consumers that they understand that every fruit and vegetable is unique and it’s still nutritious and delicious no matter what it looks like.” “People don’t realize that the food sector is the largest producer of greenhouse gasses of all our sectors, including transportation. So if you have an industry that’s wasting 40% of its effort, there’s this huge opportunity to...

Augusta Hopkins has been teaching mindful movement since 1989 and is an experienced, colorful, creative instructor who is passionate about mindfulness practice.  In addition to training in the United States, she has practiced mindfulness and movement in France, Japan, Korea, Thailand and Vietnam. Augusta began facilitating meditation groups in the San Francisco Bay Area In 2006, after returning from a soul searching odyssey that brought her from Thailand's Wat Suan Mokkh to Plum Village, France where she studied under Thich Nhat Hanh. Her MBSR training was with leading instructor and author Dr. Bob Stahl.  She was mentored by and co-taught with Renee Burgard LCSW, senior MBSR instructor for Apple, Google and Stanford. Augusta received lay ordination from Thich Nhat Hanh, her primary teacher, and is a member of the core community of the Order of Interbeing  She is a third degree black belt and has been a martial artsinstructor since 1989.  Her work is informed by a BA from Haverford College and an MBA from Presidio Graduate School in Sustainable Business Management.http://www.stressreductionsf.com