Podcasts about businesses

Perry Belcher is a renowned digital strategist, educator, and veteran entrepreneur who has shaped the way millions approach marketing, sales, and storytelling online. Best known as the co-founder of DigitalMarketer and the Traffic & Conversion Summit, two of the most influential platforms in digital business, Perry has earned the nickname “The Billion Dollar Man” for the billions in sales his strategies have generated worldwide. A master copywriter, best-selling author, and high-impact speaker, Perry is celebrated for his ability to turn complex ideas into instantly actionable insights. His copywriting frameworks, product launch strategies, and growth systems have been adopted by entrepreneurs and brands across the globe, resulting in over $500 million in direct sales. Today, Perry is focused on the intersection of artificial intelligence and human creativity, helping entrepreneurs harness AI tools to grow faster, future-proof their skills, and scale with less chaos. With decades of experience, an unmatched track record, and a gift for simplifying success, Perry continues to inspire and equip business leaders to thrive in the digital age.   During the show we discussed: AI builds stronger, more personalized customer relationships. Irresistible offers use key elements that drive buying decisions. Automation and LLMs create modern customer journeys. AI replicates top performers and automates repetitive tasks. Simple frameworks turn complex marketing into action. Marketers must adapt to thrive in an AI-driven economy. Businesses often err when scaling marketing efforts. Creativity and AI must align for powerful brand storytelling. Resources: https://perrybelcher.com/ https://partnerwithperry.com 

Text us a pool question!In this episode, host Rudy Stankowitz gets into two powerful topics shaping the pool industry right now.First, we take a hard look at the federal government shutdown and how it's creating ripple effects across small service-based businesses — including pool service companies. From stalled SBA loans and federal contract delays to the trickle-down impact on cash flow and customer payments, Rudy explains how this period of economic uncertainty requires adaptability and strong communication.Then, the conversation shifts to something much more uplifting — the 2025 Swimming Pool Industry Mentor of the Year recognition. Rudy celebrates the top ten mentors who have made waves through leadership, innovation, and community support. Together, they discuss mentorship, technology in pool service, pool chemistry innovations, safety, and the challenges of running a modern pool business.Hear from the industry's best — Greg Beard, Laci Davis, Shannon Wilson, Maddy Vandiver, Que Hales, Tim Bolden, John Poma, Rich Gallo, Ron Deloux, and Kevin Post — as they share hard-earned wisdom and inspiring stories from the deep end.

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Get MORE JackQuisitions HEREShould you stay sector-agnostic in ETA (entrepreneurship through acquisition) or plant a flag with a clear buy box brokers, CPAs, and attorneys can remember? After a month sidelined by a home flood, searcher Chris Barr returns to his acquisition entrepreneurship journey—refining a small-business acquisition thesis around B2B services, GovCon janitorial contracts, and Florida/Palm Beach deal sourcing. We dig into search fund tactics, on-market and off-market pipelines, broker outreach, list scraping, AI-assisted follow-ups, and how to position for SBA 7(a) financing, LOIs, diligence, and close.From tier-1 vs. tier-2/3 service models to residential vs. commercial focus, Jack and Chris get tactical about building a repeatable deal flow engine in a tight geo, crafting a memorable buy box (ticket size, customer type, contract length), and using light automation without sounding like spam. If you're refining your acquisition criteria—B2B/government contracting, janitorial cleaning services, niche add-ons (e.g., AeroSeal), high-margin home services, or local trades—this episode hits playbooks for valuation, negotiation, seasonality, staffing, and lender selection so you can source better deals, faster.

Managing a business is challenging. It's even more difficult when you're juggling multiple ventures. How do you break free from the chaos and scale effectively?In this episode, Joshua Kalinowski joins Russ and Joey to share the secret to scaling multiple businesses without the chaos. From real estate to roofing, Joshua reveals how his company evolved into a successful holding company, ensuring each business stands alone while complementing the others. Whether you're just starting out or managing multiple enterprises, this episode offers valuable insights on simplifying operations and maximizing your company's potential.Top three things you will learn: -Structuring businesses for scalable growth-Building strong leadership to drive business expansion-Eliminating chaos and friction to unlock growthAbout Our Guest:Joshua Kalinowski is an author, serial entrepreneur, and CEO of multiple companies. He focuses on empowering men and women to live a life of exceptional impact, influence, and faith. As a former professional athlete, Josh knows the importance of discipline, vision, and taking risks to overcome challenges in pursuing dreams and achieving goals. He prides himself on being a personal coach and mentor, helping people uncover their passions and live out their purpose.Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Joshua Kalinowski:-Instagram - https://www.instagram.com/joshuadkalinowski/

The 3 Types of Failing Businesses (And Which One You Might Be In)When we think about business failure, most of us imagine closing the doors for good. But in reality, there are three different types of failure we see in pelvic health businesses — and two of them are much more common, but rarely talked about.In this episode, we cover:Why some practices close completely (and how often it happens nationally)The “Business Purgatory" owners that limp along but never grow or provide freedomThe "Gilded Cage" and most tragic failure: financial success but personal misery for the ownerWhy national stats show many small businesses either fail outright or never become profitableHow to honestly assess where you are — and how to avoid these pitfallsIf you've ever wondered if your practice is truly “successful,” this episode is for you.

AI was supposed to make life easier. So why are tech teams more burned out than ever? In this episode of IT Visionaries, host Chris Brandt and guest co-host Lacey Peace unpack the real reasons behind the burnout crisis sweeping through tech and cybersecurity teams in 2025. From the “do more with less” culture to the false promise of AI automation, they explore how overwork, layoffs, and unrealistic expectations are reshaping the future of tech work. Topics we cover: Why AI adoption is increasing workloads, not reducing themHow company culture drives burnout in IT and engineering teamsThe loneliness epidemic in tech — and what to do about itThe generational shift changing expectations around work and lifeHow to build sustainable tech teams that don't burn people outIf you've ever felt overwhelmed, under-resourced, or caught between automation and exhaustion — this conversation is for you.Watch till the end for insights on how to protect your mental health in tech and what the next decade of work might look like. Watch Next: https://youtu.be/fCFs28kadw0?si=SNDAuua7IamFEr3p Key Moments: 0:00 Why Tech Teams Are Burning Out2:21 Is Tech Burnout Actually Getting Worse?4:15 How AI and Automation Are Fueling Burnout9:45 Tech Culture Clash: Old Guard vs. New Generation17:00 Why Burnout Is Becoming a National Security Problem22:15 The Loneliness Epidemic in Tech (and How to Fix It)25:00 Can More Headcount Solve the Burnout Problem?30:50 The Future of Tech Work: What's Changing Forever -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Beneath the surface of many everyday products lies a complex web of ethical dilemmas. In this powerful conversation, entrepreneur and investor Ryan Ansin peels back the curtain on global supply chains and the moral questions behind them. From chocolate and diamonds to blockchain transparency, he shares what ethical manufacturing really entails and how even simple choices carry weight. The episode also explores how to raise grounded children, the role of impact investing, and why major corporations must evolve for real change to happen. This discussion challenges the idea you to think about ethics, offering a roadmap for aligning values with action across business, family, and capital.⏱️ Chapter Markers00:00 – Introduction: Meet Ryan Ansin01:00 – Defining Ethical Manufacturing03:20 – Chocolate & Child Labor: A Case Study06:00 – Diamonds, Supply Chains & Transparency09:00 – Who Really Drives Change: Startups or Giants?12:00 – Consumers vs. Regulators: What Sparks Reform?14:00 – Blockchain & The Future of Supply Chain Tracking15:00 – Ryan's Journey into Social Entrepreneurship18:00 – Family Legacy & Ethical Business Foundations24:00 – Is Ethical Living a Privilege or a Choice?26:00 – Grandfather Wisdom: Helping the Helpers30:00 – Giraffes, Accountability & Courage in Business31:00 – Wealth, Responsibility & Raising Grounded Kids37:00 – Teaching Grit Through Friction & Curiosity40:00 – Final Thoughts: Aligning Impact with ActionLinksInterplay: Website, LinkedIn, TwitterBook: Abundance: The Future Is Better Than You ThinkMPD: LinkedIn, Twitter

In this episode, we have Dave Glaser, a two‑decade pedigree in enterprise payments—from early work at CyberSource, through senior roles at WorldPay and MasterCard. Dave modernizes the decades‑old banking network and makes bank‑account payments feel as seamless as credit‑card transactions online. His focus is narrowly honed on account‑to‑account flows, supporting both “pay‑ins” (receivables) and “pay‑outs” (payables) through a digital wallet that sits between the two, enabling businesses to move money internally before routing it to external bank accounts.  Dave stresses that effective leadership starts with trust, especially vulnerability‑based trust that allows teams to admit mistakes, learn, and move forward quickly.  Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode of Men of Influence, Tim Holloway sits down with Casey Ames, CEO of Taylor Jean Homes, a luxury home builder who's weathered the highs and lows of the real estate market with resilience and clarity. From wholesaling over 100 homes a year to flipping and eventually building multimillion-dollar custom homes, Casey shares how his early wins taught him momentum; but his losses taught him wisdom. When $100 million in capital vanished overnight during a market crash, Casey was forced to pivot hard, embrace humility, and rebuild a more sustainable hybrid model focused on high-margin custom work. His story is a raw look into risk, scale, and the importance of contingency planning.Casey unpacks the value of remaining teachable, building solution-oriented teams, and leading from a posture of faith and responsibility. His personal mission; building people's lives by building homes; guides every business decision. Whether he's designing a subdivision or mentoring his staff, Casey leads with vision and trust, empowering others to solve problems and take ownership. This episode is a masterclass in leading through crisis, building culture, and keeping your priorities straight: God first, family second, business third.Key Takeaways:Adaptability Over Ego: Sticking to a rigid plan in a shifting market can sink your business. Be willing to pivot with wisdom.Build Leaders, Not Just Teams: Foster a culture where employees solve problems and grow in confidence. Faith Fuels Business: When your identity is rooted in Christ, business becomes a tool for expansion; not your source of worth.Work Smarter, Not Just Harder: Personal excellence means doing high-leverage work and freeing up time for what matters most. Wisdom Is Earned in Loss: Failure isn't the end; it's often the soil where your best leadership fruit grows.“God gives and God takes away. I lost $3 million, but gained the kind of wisdom no coach or book could ever teach.” - Casey AmesLearn more about Tim through the following links:FacebookPodcasting group

Send us a textIt's hard to scale in real estate Without a big budget, expensive team or endless meetings.I asked Kelly Bream A multi-time founder and ex-COO, BidwellsHow she has grown multiple real estate businesses from local to national. She shared the playbook for local to national growth on the podcast, including: - People > platforms first.Hire complements (e.g. brand/marketing), not clones. - Standardise the boring; localise the value.Central compliance/process. Local nuance + relationships.- What and where, before how.Win work before the tooling is perfect. - Measure what matters early.Lead conversion, cash runway - not vanity metrics.This episode is in association with (and thanks to) Lloyds.In association with: https://www.lloydsbank.com/business/industry-expertise/real-estate.html?utm_source=The+Return&utm_medium=podcast+partnership&utm_campaign=sponsored+episodeGuest LinkedIn: https://www.linkedin.com/in/kelly-bream-5b4aa541/Host LinkedIn: https://www.linkedin.com/in/annaclareharper/

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Trent Morgan, founder of Motivision, shares how he helps businesses overcome burnout, poor accountability, and misaligned teams through leadership alignment and cultural transformation. He explains the importance of clarity, communication, and regular team check-ins to build trust and improve performance. Trent discusses real-world examples of companies that reduced turnover and reignited motivation by aligning people with purpose. He also highlights the impact of systems and structure in sustaining growth. His insights reveal why most business issues stem from a lack of clarity, not performance. Listeners will learn practical steps to create more connected and purpose-driven workplaces. Key Takeaways for Small Business Owners: Clarity is the foundation of success – Teams perform better when everyone knows their role, purpose, and what's expected of them. Alignment beats effort – Hard work alone doesn't guarantee results; aligning people, purpose, and systems creates real progress. Regular check-ins build strong culture – Simple habits like weekly huddles and monthly reviews keep teams connected and supported. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Leadership must focus on vision, not firefighting – Great leaders work on the business, not just in it, ensuring long-term stability. Reducing burnout increases productivity – When teams feel heard and supported, engagement rises and burnout drops significantly. Systems sustain performance – Businesses don't rise to goals—they fall to the level of their systems, so structure and rhythm are essential. One action small business owners can take: According to Trent Morgan, one action small business owners can take is to hold regular team check-ins or huddles to ensure everyone is aligned on goals, clear about their roles, and supported in their work — fostering stronger communication, trust, and accountability. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Today we dive into earnings season investing secrets. Learn the investing secrets that will grow your wealth as we dive into market analysis highlighting accounting red flags and potential overvaluation risks. Financial engineering often signals late-cycle behavior recessions, though unpopular, are necessary to clear economic “dead wood.” We also examined current earnings trends in the financial sector, technical market patterns like resistance and support levels in small caps and metals, and the importance of balancing fundamental and technical analysis. We also talk investor psychology—how emotion, bias, and sentiment often drive poor timing and decision-making in markets. We discuss...  The Kolbe test, which measures instinctive strengths and natural problem-solving styles rather than personality or intelligence. Businesses use Kolbe results to build better teams by pairing complementary working styles. We also talked current market conditions, drawing comparisons between today's tech boom and the late-1990s dot-com bubble. How Nvidia's vendor financing arrangements resemble accounting maneuvers from the dot-com era, raising concerns about inflated revenues and future write-down risks. The hosts noted signs of late-cycle behavior in markets, including excessive optimism, overleveraged valuations, and creative corporate accounting. Recessions serve an essential economic function by clearing out inefficiencies and “dead wood,” creating healthier long-term growth. A segment focused on earnings season, particularly the uneven performance in the financial sector and what it signals about underlying economic momentum. We analyzed technical market patterns, such as key resistance and support levels in small-cap indexes and precious metals. How gold and silver might act as contrarian signals or safe havens amid market uncertainty. The discussion emphasized the interplay between fundamental and technical analysis, stressing that investors should use both to form a complete market view. They highlighted the danger of emotional decision-making, noting that fear and greed often lead investors to buy high and sell low. The episode closed by underscoring the importance of maintaining discipline and objectivity, especially during euphoric or panic-driven market phases. Today's Panelists: Kirk Chisholm | Innovative Wealth Phil Weiss | Apprise Wealth Management Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/earnings-season-investing-secrets   

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026 social media playbook, offered specific directions for how to set up your social media strategy, and shared the hidden benefit of using social media to get customer insights, as well as talking about leadership. Hope you enjoy!

AI chatbot adoption is moving rapidly. We can already ask the tools to help us find local restaurants, a good deal on an item we're looking to purchase. And soon, we'll even be able to buy products from Walmart through ChatGPT. But as more people turn to AI for search and shopping, what happens to small businesses that traditionally depend on web searches and online reviews?

AI chatbot adoption is moving rapidly. We can already ask the tools to help us find local restaurants, a good deal on an item we're looking to purchase. And soon, we'll even be able to buy products from Walmart through ChatGPT. But as more people turn to AI for search and shopping, what happens to small businesses that traditionally depend on web searches and online reviews?

In this empowering episode of The Entrepreneurial You, Heneka Watkis-Porter sits down with Nerissa Golden, author, speaker, and fearless entrepreneur, to talk about what it truly means to trust your intuition, embrace faith, and step courageously into your God-given purpose. Nerissa shares her bold journey of walking away from her prestigious role as the first Director of Information for the Government of Montserrat — a life-changing decision that tested her faith and strengthened her trust in God's plan. Through honesty and vulnerability, she reveals how surrendering to divine guidance can unlock freedom, peace, and success far beyond what logic can offer. What You'll Learn in This Episode: How to trust your intuition when logic says otherwise The difference between fear-driven and faith-driven decisions How to overcome fear in business and step into your purpose Why prayer and worship are essential weapons against fear Practical lessons from Live Fearless: A Christian Entrepreneur's Guide to Life and Business COMMUNITY CONNECTION: Now it's time for one of my favourite parts of the show — Community Connection! This is the moment where I get to pause and connect directly with you — our incredible listener. I absolutely love hearing how these conversations are inspiring your journey, shaping your leadership, and helping you grow into the phenomenal entrepreneur you were created to be. Today's message comes from Tashana Lindsay, a graduate of the Grace to Grow Cohort 5 & 6, who shared this beautiful note following our celebration at LeaderHouse Kingston: “Remarkable, remarkable, remarkable — and again I say remarkable! It was such a wonderful experience for me. THUMBS UP to everyone — you all felt like family. Now, let's shine and pay this beautiful grace forward! Thank you, Heneka.” Thank you so much, Tashana, for sharing your heart! Your words remind us what this community is all about — connection, courage, and paying grace forward. CONTACT NERISSA GOLDEN: Instagram: instagram.com/trulynerissagolden LinkedIn: linkedin.com/in/nerissagolden Facebook: facebook.comnerissa.golden GIVE AWAY: Fearless Quiz and get a personalised strategy and access to my free fearless living course. TRENDING NOW: According to Forbes 2025, almost 72% of female entrepreneurs cite fear of failure as their primary barrier to scaling. Yet, research from the Global Entrepreneurship Monitor shows that women who blend purpose with profit now lead 48% of new business innovations. Nerissa's brand of fearless entrepreneurship is what more of the world needs right now. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! RELATED EPISODES YOU MIGHT ENJOY: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Rewrite Your Story: Human Behavior as the Key to Leadership and Growth With Carly Pepin Time Freedom: The Secret Weapon for Entrepreneurs and Executives With Renee Hastings AFFIRM WITH ME: I am fearless, faithful, and fully equipped for the purpose God has placed within me. LISTEN & SUBSCRIBE: Spotify: https://bit.ly/TEYSpotify Apple Podcasts: http://apple.co/2nDEbsZ POWERED BY OUR SPONSORS: Thanks to our sponsors henekawatkisporter.com & the Jamaica Stock Exchange Learn more about your ad choices. Visit megaphone.fm/adchoices

Get your pencil sharp and get ready to take some notes and ideas on new opportunities in the service-based business realm.   --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

Amazon says AWS cloud service is back to normal after outage disrupts businesses worldwide. US-Australia rare earth deal targets China's stronghold. Comey asks judge to dismiss criminal charges claiming selective prosecution. Mike Lyons, military analyst, talks about the AWS outage and how the US could be vulnerable to more. Dodgers and Blue Jays set to play in the World Series. Trump breaks ground on massive White House ballroom. Donald Trump looking into commuting Sean ‘Diddy' Combs' sentence this week. Chad's Scary Movie Countdown #9. 

On today's episode, Andy answers live call-in questions on how to best manage your time between multiple businesses, how to become undeniable at your job during difficult times, and how to level up from working in the business to working on the business.

Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop scrolling, click, and buy?   In this episode, hosts Donald Miller and Kyle Reed sit down with Mehrab Reza, Facebook ads expert and longtime StoryBrand agency partner. You'll learn the real reason most Facebook ads flop and the 3-part framework that scrappy brands are using to beat out massive companies with million-dollar budgets. Mehrab shares how to build “survival soundbites” that grab attention, use AI to scale creative output fast, and avoid the biggest trap in attribution tracking. Whether your ad budget is $1K or $1M, tune in to learn how to get better results with fewer resources.   --   Hire Adlantica, Mehrab's company, to run your ads HERE on their websit. You can also follow them on LinkedIn HERE.   Click HERE to attend the upcoming StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you're doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. […]

Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.What you'll learn:How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion planThe exact structure of her 5-day Black Friday sale and why limiting availability creates massive demandWhy her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)How she runs a summer sale using the same Black Friday strategy for an additional revenue boostHer approach to making certain products available ONLY during promotional periods to drive urgencyWhy lead generation ads are her "cost of doing business" and how she thinks about ROI differentlyThe truth about her email marketing strategy (spoiler: it's not perfect, and that's okay)How she's structured pricing for her done-for-you service to avoid awkward money conversationsResources Mentioned in this episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-friday The Photo Project: https://thephotoproject.co/ Megan O'Hare on Instagram: https://www.instagram.com/oharephotos/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Corporatism vs. Capitalism: Analyzing Rent-Seeking and Regulatory Capture. Julia Cartwright discusses how younger generations often confuse corporatism (entangled government and business) with true capitalism. Rent-seeking involves businesses investing in politics for favors, like healthcare industry lobbying for subsidies. Rent extraction is when politicians threaten costly action to force business compliance (e.g., CAFE standards or tariffs). Solutions include sunsetting subsidies and banning sole-source government procurement. 1883 NYC

Corporatism vs. Capitalism: Analyzing Rent-Seeking and Regulatory Capture. Julia Cartwright discusses how younger generations often confuse corporatism (entangled government and business) with true capitalism. Rent-seeking involves businesses investing in politics for favors, like healthcare industry lobbying for subsidies. Rent extraction is when politicians threaten costly action to force business compliance (e.g., CAFE standards or tariffs). Solutions include sunsetting subsidies and banning sole-source government procurement. 1870

Tariffs Harm Consumers, Reduce Hiring, and Cause Customs Backlogs. Veronique De Rugy explains how tariffs are costing American consumers and businesses over 80% of the expense, leading to higher prices and reduced corporate margins. The tariff policy is harming the job market, causing 40% of CEOs to pause hiring and investments. Customs authorities are overwhelmed by the volume of small packages now requiring assessment, causing significant backlogs and lost goods for consumers. Special interests are expanding the tariff application to derivative products, such as peanut butter packaged in metal containers. 1931

                                        Listen in as Erin and Mike discuss how: EOS (Entrepreneurial Operating System) provides simple, practical tools to help entrepreneurs run better businesses and live better lives. “Process is Freedom”: Having systems in place doesn't limit you—it frees you to focus on what only you can do. Growth always brings new ceilings; what got you here won't get you there. Reinventing yourself and your business is key. Investing in systems and support is not a cost—it's a return on energy, sanity, and profitability. Knowing your role—visionary, integrator, or technician—helps you lead in alignment with your strengths … and much more!                                                 About Mike Paton is an EOS Implementer, best-selling author, and sought-after keynote speaker who's spent the last 18 years helping thousands of business owners and leaders around the globe run better businesses and live better lives. The product of an entrepreneurial household, Paton began his career in banking before embarking on his own entrepreneurial journey. He ran (or helped run) four entrepreneurial companies before discovering EOS in 2007. Since then, Paton has conducted nearly 2,000 talks, workshops and session days. Gino Wickman's successor as EOS Worldwide's Visionary, Paton trained several hundred professional EOS Implementers, co-wrote two books in the Traction Library (which have been translated into a dozen languages), and hosted the top-rated EOS Leader Podcast. Today he's grateful to be living his ideal life - helping people achieve their vision by mastering the timeless disciplines and practical tools of the Entrepreneurial Operating System. How to Connect With Mike Website: mikepaton.com YouTube: youtube.com/c/MikePaton LinkedIn: linkedin.com/in/mikepaton Instagram: https://www.instagram.com/mp8on Recommended Resources  Get A Grip and Process! are available to order on Amazon Visit EOSWorldwide.com to download free tools & take the Organizational Check-up

In this special episode, leading voices—including the SBA Administrator, Kelly Loeffler, Trish Regan, Grover Norquist, and more—discuss the vital role of tax cuts and small businesses in driving U.S. economic growth. They explore how lower taxes, reduced regulation, and clear policies empower entrepreneurs, create jobs, and foster innovation. The panel addresses challenges like tariffs, government spending, and political divides, emphasizing the need for pro-growth reforms. Personal stories from business owners highlight the real-world impact of tax policy, concluding with a call to support policies that sustain small businesses and economic prosperity. Panelists: Trish Regan, Grover Norquist, Rep. Beth Van Duyne, Jonathan Williams, Nicole WolterSee omnystudio.com/listener for privacy information.

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down how to think about creating content with the hopes of it leading to sales, without the content being "right hooks" and sales pitches to everyone watching. It's important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. Hope you enjoy!

Here's why you need to own multiple businesses in order to make entrepreneurship into your only income stream.-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

What happens when AI stops making mistakes… and starts misleading you?This discussion dives into one of the most important — and least understood — frontiers in artificial intelligence: AI deception.We explore how AI systems evolve from simple hallucinations (unintended errors) to deceptive behaviors — where models selectively distort truth to achieve goals or please human feedback loops. We unpack the coding incentives, enterprise risks, and governance challenges that make this issue critical for every executive leading AI transformation.Key Moments:00:00 What is AI Deception and Why It Matters3:43 Emergent Behaviors: From Hallucinations to Alignment to Deception4:40 Defining AI Deception6:15 Does AI Have a Moral Compass?7:20 Why AI Lies: Incentives to “Be Helpful” and Avoid Retraining15:12 Is Deception Built into LLMs? (And Can It Ever Be Solved?)18:00 Non-Human Intelligence Patterns: Hallucinations or Something Else?19:37 Enterprise Impact: What Business Leaders Need to Know27:00 Measuring Model Reliability: Can We Quantify AI Quality?34:00 Final Thoughts: The Future of Trustworthy AI Mentions:Scientists at OpenAI and Apollo Research showed in a paper that AI models lie and deceive: https://www.youtube.com/shorts/XuxVSPwW8I8TIME: New Tests Reveal AI's Capacity for DeceptionOpenAI: Detecting and reducing scheming in AI modelsStartupHub: OpenAI and Apollo Research Reveal AI Models Are Learning to Deceive: New Detection Methods Show PromiseMarcus WellerHugging Face Watch next: https://www.youtube.com/watch?v=plwN5XvlKMg&t=1s  -- This episode of IT Visionaries is brought to you by Meter - the company building better networks. Businesses today are frustrated with outdated providers, rigid pricing, and fragmented tools. Meter changes that with a single integrated solution that covers everything wired, wireless, and even cellular networking. They design the hardware, write the firmware, build the software, and manage it all so your team doesn't have to.That means you get fast, secure, and scalable connectivity without the complexity of juggling multiple providers. Thanks to meter for sponsoring. Go to meter.com/itv to book a demo.---IT Visionaries is made by the team at Mission.org. Learn more about our media studio and network of podcasts at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The conversation explores the intersection of real estate investment and professional athletics, focusing on how athletes can leverage real estate to mitigate financial risks and create sustainable funding opportunities. Anthony Scheirer discusses a specific case involving a Division III baseball player transitioning to a professional career and establishing a fund to revitalize a farm in Pennsylvania, highlighting the potential for athletes to engage in real estate ventures.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

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What does it take to scale an $80M global business while still staying ahead of the competition?Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to mastering email, design, and relentless testing, Kunal's story shows what's possible when you refuse to settle.In this episode, you'll hear why balancing marketing to both wholesalers and end consumers has been key to growth, how beautiful imagery and strong email campaigns keep Amarra top of mind, and why email data like open rates and clicks help Kunal close more sales.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Using the Contact Management DashboardUnderstanding contact segmentationOverview: Email reportingMeet Today's Guest: Kunal Madan of Amarra

S5:E28 If “AI” still feels like magic tricks and missed ROI, this episode will flip the switch. Dr. LL sat down with Jim Weldon (Founder/CEO, Prospect.ai) (one of the sharpest systems thinkers she has ever interviewed) to map a practical path to cash with agentic AI. Here's what you'll walk away with: ✴️A meta-model you can explain to your team in 60 seconds so everyone finally understands where AI value lives. ✴️A 2-week innovation cadence you can copy-paste into your org and no enterprise budget required. ✴️The lane strategy for seasoned operators vs. young ideators so you stop competing in the wrong game and start compounding wins. ✴️The unsexy USP that beats competitors: nail the basics (speed, follow-up, clarity, billing, referrals). ✴️How to become a utility in your market (the “water & power” behind others' growth) instead of an easily replaced vendor. If you lead a small or midsize business and want results in the next 30 days, not theory, then this is the episode. 0:53 — Superpower: synthesis over “speeds & feeds.” Jim explains how to ignore noise and frame problems so solutions map to real market opportunities. 3:15 — The Meta-Model for AI. A memorable analogy for LLMs (answers), agentic flows (task chains), and enterprise-grade platforms plus where value will concentrate next. 10:45 — Beat “aging out”: redefine your lane. Mindset + role clarity: younger teams dominate ideation; experienced operators win in innovation, beta, and scale where cash is created. 11:58 — Two-week innovation cadence. Jim's playbook: 48-hour prototype only after value is proven. Use no-code + agents to compress cycles. 34:16 — The most overlooked USP: do the basics flawlessly. Answer the phone, quote fast, follow up, bill clearly, ask for referrals. Master baseline execution before hunting fancy differentiators. ✴️You can find Jim on LinkedIn: https://www.linkedin.com/in/jimweldon/  ✴️Don't forget to subscribe to YouTube  ⁨@Midlifesuccess⁩  #ai #agenticai #technology #entrepreneur

What if the greatest barrier to building a profitable business isn't just strategy or hustle, but the way you think about—and manage—your money? In this episode of The Angel Next Door Podcast, host Marcia Dawood is joined by Melissa Houston, a seasoned CPA, entrepreneur, and author on a mission to close the financial literacy gap, especially for women business owners.Melissa Houston shares her journey from corporate accounting to launching "She Means Profit," writing "Cash Confident," and developing the ProfiVise app—all aimed at helping entrepreneurs truly understand their financials and boost profitability. Her approach empowers founders to shift their mindset, master vital numbers, and confidently manage their business finances.Listeners will walk away with actionable tips from Melissa's five-step Cash Confident framework, learn how to avoid money leaks, and gain insight into setting effective prices. With tools and mindset shifts tailored for entrepreneurs at every stage, this episode is a must-listen for anyone who wants to move beyond break-even to achieving real, lasting business success. To get the latest from Melissa Houston, you can follow her below!https://www.linkedin.com/in/melissahoustoncpa/https://www.shemeansprofit.comhttps://www.profivise.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

In this episode of Govcon Giants, I sit down with Lisa Shea Mundt, Co-Founder of The Pulse of GovCon, to unpack how artificial intelligence is transforming the federal marketplace — from the GSA's Grok AI rollout to the Pentagon's $200 million AI investments. With 14 years of experience and billions in proposal wins, Lisa shares a front-row view of how automation is reshaping the bid process — and what small businesses can do to stay competitive, human, and ahead. We dive into how contractors can future-proof their strategies, adapt to data-driven procurement, and leverage AI instead of fearing it. Key Takeaways: AI is changing the language of proposals — clarity, strategy, and storytelling matter more than ever. Federal buyers are evolving fast; small businesses must evolve their capture and BD processes to match. The future belongs to those who can pair tech literacy with human insight in every proposal and pitch. Learn more: https://govcongiants.org/  Lisa's Linkedin: https://www.linkedin.com/in/lisasheamundt/ Youtube: https://www.youtube.com/@thepulseofgovconvideos 

New official data shows that prices in China are falling again. The producer price index, which measures the amounts charged by factories, has been negative for three straight years and last month it declined by 2.3 per cent year-on-year. Meanwhile, with consumer prices also down during a holiday month, is the world's second largest economy stuck in a hole, and how hard will it be to fix? Elsewhere we hear about the economic turmoil and rising living costs over the past year in Indonesia that's caused violent protests. And Ed Butler speaks to Professor Sir Cary Cooper on why Germany wants to put its pensioners back to work. The latest business and finance news from around the world, on the BBC.

All Local Afternoon Update for Wednesday October 15th 2025

6-alarm fire destroys businesses in New Jersey... Trump threatens to cut funding for NYC if Mamdani wins race.... MGM pulls out of it's casino license bid in Yonkers... MTA celebrates this year's billionth subway rider full 488 Wed, 15 Oct 2025 09:41:50 +0000 jW3rvkHbYM71YRzB3ZrQ5qaKmWty1gl8 news 1010 WINS ALL LOCAL news 6-alarm fire destroys businesses in New Jersey... Trump threatens to cut funding for NYC if Mamdani wins race.... MGM pulls out of it's casino license bid in Yonkers... MTA celebrates this year's billionth subway rider The podcast is hyper-focused on local news, issues and events in the New York City area. This podcast's purpose is to give New Yorkers New York news about their neighborhoods and shine a light on the issues happening in their backyard. 2024 © 2021 Audacy, Inc.

This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.The unexpected request to remove shoes at a client's doorstep creates an immediate dilemma for cleaning professionals. Do you comply and risk safety issues, or decline and potentially lose the client? Shannon and Jamie tackle this common industry challenge with practical solutions and important safety considerations.Chemical exposure represents one of the most overlooked dangers of barefoot cleaning. Professional cleaners already face heightened sensitivity to cleaning products over time, and direct skin contact only accelerates this process. Even products marketed as "safe for bare feet" contain chemicals that can be absorbed through the skin. This exposure extends beyond the cleaning staff to pets who later walk across these surfaces and ingest residual chemicals during grooming.The safety implications extend further when examining slip-and-fall risks. Booties become dangerously slippery when wet, creating hazardous conditions when moving between bathrooms and other areas. This introduces serious liability concerns, as insurance policies and workers' compensation typically require proper footwear. The hosts share practical alternatives, including maintaining dedicated indoor cleaning shoes for specific clients or implementing a 7-10% surcharge for accommodating barefoot cleaning requests.Cross-contamination presents another challenge that clients often fail to consider. The moisture from cleaning bathroom areas inevitably gets tracked throughout the home when using booties or bare feet, potentially transferring cleaning chemicals or contaminants to carpets and other surfaces.  Businesses with a legitimate reason to revisit these practices with an emphasis on health and safety.Long's Product-https://longsproducts.com/Check out our new subscriptio Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States. It can be crowed when trying to figure out who you are going to learn fromSupport the showThanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out. Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around. If you enjoyed today's episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice. Let's stay connected! You can find me online at:

Denise Press, Head of Small Business, North America, VISA Commercial Solutions; and Steve Zandpour, EVP, Head of Consumer & Business Banking at Associated Bank, discuss why access to capital is crucial for small businesses and how economic factors impact access, what resources and tools are available for small businesses, what factors to consider when leveraging AI, and what VISA and Associated Bank are doing to help small businesses thrive.

This week I sat down with Warren Buffett's former financial assistant Tracy Britt Cool. In this exclusive interview, you'll learn how she went from writing a cold letter to Buffett to being sent in to fix struggling Berkshire subsidiaries, how to evaluate real business performance, and how incentives, culture, and structure line up to create lasting success. ----- Approximate Chapters (00:00) Intro, recent reading, and family life (06:39) Value Creation in operating; why companies struggle to adapt (09:23) Upbringing, education, and early career outreach (13:46) Lessons from Berkshire, leaving, and the Pampered Chef turnaround (18:25) Ad Break (20:35) Kanbrick long-term investment partnership and the Pampered Chef turnaround (27:40) People, culture, and building repeatable systems (KBS) (41:57) Sourcing deals, the five M's, and moats (52:52) Post-close playbook, Kanbrick Business System evolution, community, and leverage (1:11:53) AI, productivity, and the WHO hiring process (1:20:49) Businesses to avoid investing in, board lessons, and governance (1:26:44) Financial literacy, integrity in hiring, and broader reflections (1:42:49) Closing thanks and outro ----- About Tracy Tracy Britt Cool is the co-founder of Kanbrick and former CEO of Pampered Chef. At Berkshire Hathaway she worked directly with Warren Buffett as his financial assistant. ----- *This Episode Made Possible By:* Basecamp: http://basecamp.com/knowledgeproject reMarkable: https://www.reMarkable.com ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish X ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish Learn more about your ad choices. Visit megaphone.fm/adchoices

From the BBC World Service: Chief executives have been urged to plan for computer security breaches by going back to pen and paper. The U.K. government told CEOs to plan offline contingencies after a number of high-profile attacks on companies — hacks that cost global brands millions of dollars. We'll learn more. Plus, delegates are in London for U.N. talks aimed at reducing the environmental impact of global shipping. And, we'll hear about the impact of tariffs on Swiss businesses.

From the BBC World Service: Chief executives have been urged to plan for computer security breaches by going back to pen and paper. The U.K. government told CEOs to plan offline contingencies after a number of high-profile attacks on companies — hacks that cost global brands millions of dollars. We'll learn more. Plus, delegates are in London for U.N. talks aimed at reducing the environmental impact of global shipping. And, we'll hear about the impact of tariffs on Swiss businesses.

240: In this episode, I'm sitting down with Ron Apke, one-half of the Apke Brothers and co-founder of Land Portal.(Show Notes: REtipster.com/240)These guys are changing the game in land investing software. We dig into what it's really like building a company with your brother, the biggest land investing mistakes, and how Land Portal is solving massive problems in the real estate data world. Tons of great insights in this one!

Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? 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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

A lot of people think ads will magically fix a business that isn't working, but that's not how it goes.  ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍Ads only fuel what's already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that's repeatable, and a low-ticket offer funnel. I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you'll know if your business is ready to run ads profitably or what to focus on first before spending a dime.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Many gurus and business consultants have sung the praises of highly diversified businesses with many streams of income. These businesses are not without their own unique challenges. Dallas Mount of Ranch Management Consultants is here to help us think differently about what success looks like. Sometimes it means identifying the one or two things we do really well and then doing a lot more of those few things rather than adding a lot more enterprises that only produce marginal results.Thanks to our Studio Sponsor, Understanding Ag!Head over to UnderstandingAg.com to book your consultation today!Sponsor:Ranch RightSea-90 Ocean MineralsRelevant Links:Ranching for ProfitDallas' Previous Episodes:Ep. 372 Dallas Mount – Using Business Language – July 8th, 2024Ep. 333 Dallas Mount – Making Good DecisionsEp. 304 Dallas Mount – What is Profit For?Ep. 198 Dallas Mount – Succession Strategies – July 14th, 2021Ep. 179 Dallas Mount – The Grazing Principles – March 9th, 2021Ep. 156 Dallas Mount – Having the Courage to Talk – September 22nd, 2020Ep. 120 Dallas Mount – Working ON the Business – December 30th, 2019Ep. 090 Dallas Mount – Profitablity Targets – May 21st, 2019Ep. 043 Dallas Mount – Turning the Tables – August 20th, 2018Ep. 029 Dallas Mount – Learning in the Land Down Under – May 15th, 2018Ep. 002 Dallas Mount – Four Pillars of a Ranching Operation – November 6th, 2017