Podcasts about global brands

  • 901PODCASTS
  • 1,165EPISODES
  • 39mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • May 8, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about global brands

Latest podcast episodes about global brands

The Entrepreneur Experiment
EE415 - Building a Global Brand With Millions Watching: Keilidh Cashell's Story

The Entrepreneur Experiment

Play Episode Listen Later May 8, 2025 102:22 Transcription Available


In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland's most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all. She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen. Show Notes: In this episode, we cover:

It's No Fluke
E168 Armando Turco: Social Burner Phones & The Gooey Center of Culture

It's No Fluke

Play Episode Listen Later Apr 29, 2025 34:44


Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

40 Minute Mentor
Vivien Wong: Building Little Moons from a family business to a viral global brand

40 Minute Mentor

Play Episode Listen Later Apr 23, 2025 41:33


In today's 40 Minute Mentor episode, we're joined by Vivien Wong, Co-Founder of Little Moons, the popular mochi ice cream brand.  Vivien started her career in banking before spotting an opportunity in 2010 to bring mochi ice cream to Europe with her brother Howard.  Fast-forward to today: Little Moons is a viral brand which launched in big retail brands in the UK and internationally, and has a team of over 200.  Tune into this episode to learn about Vivien's journey from the early days of building Little Moons at the family kitchen table to the global brand it has become today. 

The Sky Society Podcast | Marketing Career
#155 From Nannying to Producing Global Brand Campaigns with Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square)

The Sky Society Podcast | Marketing Career

Play Episode Listen Later Apr 22, 2025 47:47


✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it's really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to stand out and stay confident during career transitions Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

What Are You Made Of?
No English, No Excuses: How Lara Schmoisman Built a Global Brand

What Are You Made Of?

Play Episode Listen Later Apr 21, 2025 28:38


Mike "C-Roc" sits down with the unstoppable Lara Schmoisman—an award-winning marketing strategist, podcast host, and founder of The Darl, a boutique marketing agency. Lara opens up about her extraordinary journey from Buenos Aires to Los Angeles, where she arrived speaking no English and juggling nine jobs just to make ends meet. With raw honesty, she shares how she taught herself the language, stepped outside the comfort of her community, and overcame societal judgment—especially around her appearance. Lara reveals the emotional and physical challenges of living with PCOS, how she ultimately lost 160 pounds, and what it truly means to take back your power. From starting her podcast against all odds to building a top 100-ranked show on Apple Podcasts, Lara's story is a bold testament to grit, reinvention, and refusing to let anyone else write your story. Tune in for a heartfelt and inspiring conversation about self-worth, identity, and becoming exactly who you were meant to be—on your terms.Website-https://thedarl.com/Instagram-https://www.instagram.com/laraschmoisman/

The Fearless Mindset
Episode 244 - Mental Toughness in a Changing World: How to Stay Ahead of the Curve

The Fearless Mindset

Play Episode Listen Later Apr 15, 2025 38:33


In this episode, Mark Ledlow and Chuck Andrews discuss various topics including the economic growth in Texas, cultural differences across states, and the significance of diversifying business portfolios. The conversation touches on Chuck's experiences in law enforcement and the security industry, the evolving work ethic in younger generations, and the importance of mental toughness. They also discuss the challenges of organizing large events like Texas Night during hurricane season, the increase in school shootings versus domestic terrorism, and strategies for staying informed and proactive in an ever-changing business landscape. Tune in to gain insights from industry leaders and to understand what it takes to remain fearless amid adversity.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSEconomic Growth in Texas: Discussion on the migration of financial and tech companies to Texas, contributing to its growing economy.Cultural Differences: Exploration of cultural contrasts between Texas and other states like California and New York.Relocating and Adapting: Emphasis on the importance of embracing new cultures and adapting to different environmentsWork Ethic: Reflection on the changing work ethic among younger generations compared to older ones.Diverse Experiences: Value of having diverse experiences, from law enforcement to business, in shaping a well-rounded career.School Safety and Behavior: Importance of focusing on the behavioral aspects of students to prevent school shootings, rather than just increasing security hardware.AI and Information Verification: Necessity of verifying sources in the age of AI to avoid being misled.QUOTES"Texas does remain the friendliest state in the United States.""Business is simple. Humans are simple. You just gotta take your time getting to know people.""Focus on the kids in terms of that. Invest in counseling and literally having the kids involve themselves.""With AI, you're gonna be fooled in a very big way. Big decisions are gonna be made and you'll have no idea what's going on.""Treat life in a more meaningful way; build trust and all that good stuff comes. Just gotta be patient. Play the long game."Get to know more about Charles "CHUCK" Andrews through the link below. https://www.linkedin.com/in/charlesandrewscpp/To hear more episodes of The Fearless Mindset podcast, you can go to  https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

High Voltage Business Builders
He Built a Global Brand from Scratch with “the Most Dangerous Man in Australia” Athin Cassiotis

High Voltage Business Builders

Play Episode Listen Later Apr 9, 2025 33:40


In This Episode, We Cover:Why mindset matters more than tactics when scaling a business How Athin pivoted from corporate to entrepreneurship and the lessons that nearly cost him everything His 9 Keys to Business Growth Mastery The most underrated skill that multiplies sales: authentic speaking What happens when you burn the wrong bridge and how to protect your relationships moving forward Why fear of rejection is silently killing your sales and how to overcome it How to create recurring revenue that brings real freedom The power of emotional intelligence and imperfect action in growth   

The Aubrey Masango Show
Education feature: Morongwe Mokone: From side Hustle to global brand

The Aubrey Masango Show

Play Episode Listen Later Apr 8, 2025 43:27


Aubrey speaks to Morongwe Mokone, co-founder of Mo’s Crib, who is redefining what it means to build a business with heart and purpose. Mo’s Crib which is a globally recognised home décor brand that uses recycled materials to create stylish and sustainable designs.See omnystudio.com/listener for privacy information.

The Suspended Animation Podcast
Episode 255 - How to Build a Global Brand and Be In Demand! With Aldwyn Altuney aka The Media Queen!

The Suspended Animation Podcast

Play Episode Listen Later Apr 8, 2025 50:04


Welcome to Episode 255 of Playing With Perspective – The Suspended Animation Podcast!

Change Africa Podcast
Ndubuisi Kejeh: The Power of Storytelling in Building Global Brands

Change Africa Podcast

Play Episode Listen Later Apr 7, 2025 56:57


In this episode of the Change Africa podcast, host Isaac Aboah is joined by guest Ndubuisi Kejeh to explore the powerful role of storytelling in building global brands and driving transformation across the African continent.The conversation begins with exploring how narratives shape consumer behavior and brand identity. Ndubuisi highlights storytelling as a fundamental tool in marketing, company building, politics, and culture. Together, they examine the emotional core of consumerism, the success of global campaigns like Coca-Cola and Red Bull, and how African brands can learn from these models while maintaining authenticity.The dialogue touches on the economic opportunities tied to Afrobeats and African products, emphasizing that narrative-led strategies can help African entrepreneurs access global markets and change consumer perceptions. The discussion also critiques the venture capital model in Africa, arguing that it may not be fully suited to the continent's economic realities and calling for context-specific funding strategies.Beyond business, the episode explores storytelling's influence in politics, proposing that narrative can unify new political movements. The idea of a “third force” in African politics is discussed as a possibility powered by effective communication, leadership, and narrative cohesion.Ndubuisi and Isaac reflect on the moral dimension of marketing and influencer culture, advocating for a human-centered approach to influence and leadership. The episode ultimately affirms that storytelling is a catalytic force for reshaping Africa's image, inspiring entrepreneurship, and igniting collective belief in possibility.Chapters00:00 – Introduction to Change Africa Podcast01:01 – The Importance of Storytelling in Business02:12 – The Power of Narratives in Company Building05:52 – Successful Storytelling Campaigns12:01 – Mastering Consumer Goods and Brand Building18:48 – The Future of Consumerism and Morality22:31 – Critique of the Venture Capital Model in Africa29:56 – Economic Opportunities in Afrobeats and African Products32:33 – The Power of Storytelling in Politics39:39 – Creating a Third Force in African Politics43:32 – Building Global Brands from Africa50:08 – Perceptions and Branding Challenges in AfricaFurther Reading and ResourcesTo learn more about Ndubisi's venture builder, Mustard, and its story-led approach, visit their website. This podcast is a production of Nexa Media.Do you have a question for our hosts? Email us at changeafricapod@gmail.comFollow the podcast on Twitter, Facebook, Instagram, and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

Grow A Small Business Podcast
From Bankruptcy to Beverage Empire: Stefan Di Benedetto on Building SOLBEVI into a Global Brand, Bouncing Back in His 30s, and the Grit, Growth & Bold Moves Behind His Remarkable Comeback and International Expansion. (Episode 653 - Stefan Di Benedetto

Grow A Small Business Podcast

Play Episode Listen Later Apr 6, 2025 34:57


In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto    

The Fearless Mindset
Episode 242 - Security, AI & Private Equity—Chuck Andrews' Take on the Future of the Industry

The Fearless Mindset

Play Episode Listen Later Apr 1, 2025 36:20


In this episode, Mark Ledlow and Chuck Andrews, a renowned figure in the security industry known for his extensive global network and profound insights. Chuck shares his journey of building qualitative relationships, his strategies for managing a substantial LinkedIn following, and his future endeavors including a book tour across Europe. The discussion also delves into the challenges and opportunities in the security business, emphasizing the importance of trust and consistent relationship maintenance. Moreover, Chuck touches on issues like the impact of AI on business, geopolitical concerns, and the future of private equity in the industry. The episode is a rich blend of professional advice, personal anecdotes, and strategic insights pivotal for anyone looking to thrive in the security and business landscape.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSAdversity Management: Insights into how business leaders handle challenges and adversity.Business Optimism: There's a noticeable sense of optimism in the business community, particularly in Texas.Quality vs. Quantity in Networking: The importance of building quality relationships rather than focusing on the number of connections.Trust and Relationships: Trust is the cornerstone of effective business relationships and must be maintained through consistency and integrity.Importance of Adaptability: The need to adapt business strategies in response to changing environments and tech advancements.Upcoming Events: Details on Chuck's book tour and the impactful events he is organizing, including a cruise focused on networking.QUOTES"You ain't seen nothing yet. The next four years is gonna be a Yee-haw version to the 10th power, you watch!""Maintenance of relationships...that's where the work begins.""It's better not to own boats, planes, and trains, but it's better to have friends who have boats, planes, and trains.""Get shit done. Everybody likes to get shit done.""Trust is earned in this business. People are watching you, they're vetting you, even when they're not talking to you.""AI is going to be the biggest investment space.""You will not be able to discern the difference between fact and fiction, right and wrong...that's how dangerous artificial intelligence can be."Get to know more about Charles "CHUCK" Andrews through the link below.https://www.linkedin.com/in/charlesandrewscpp/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

Affari Miei Podcast
Morgan Stanley Global Brands Fund: Miglior fondo al MONDO? Opinioni Indipendenti

Affari Miei Podcast

Play Episode Listen Later Mar 31, 2025 28:03


Scopri il DOCUMENTO SEGRETO delle Banche (che ti farà guadagnare tantissimi soldi): https://bit.ly/4eOttaP----LU0119620416 Opinioni - Morgan Stanley Global Brands Recensione CompletaC'è un fondo comune di investimento a gestione attiva che ha battuto il benchmark e ha stracciato gli ETF comparabili!Analizziamo il fondo di Morgan Stanley e facciamo qualche riflessione insieme attraverso i dati del fondo. Nello specifico vedremo:Una premessaLa dicotomia tra fondi comuni ed ETFIl fondo che batte il benchmark è Morgan Stanley Global BrandsL'approccio di investimentoLo storico dell'investimentoIl team d'investimentoLeggiamo il KID (Key Information Document)I rischiGli scenari di performanceI costiLeggiamo il FactsheetConviene investire in questo fondo?Cosa ne pensi?Prenota una sessione gratuita con il team di Affari Miei, ti guideremo nella scelta delle soluzioni più adatte a te: https://bit.ly/3ZHtAg2—

The POWER Business Show
South African Tourism launches global brand campaign

The POWER Business Show

Play Episode Listen Later Mar 31, 2025 11:55


Nosipho Radebe speaks to Thembi Sehloho, Chief Marketing Officer at South African TourismSee omnystudio.com/listener for privacy information.

Big Business with Brittney Saunders
From $10k To A Global Brand - How Kenny Lee Turned A Hobby Into An Empire

Big Business with Brittney Saunders

Play Episode Listen Later Mar 30, 2025 36:51 Transcription Available


We are thrilled to have Kenny Lee the founder and creator of 'Light My Bricks' on the pod with week. In a nutshell Kenny quit his 9-5 job in 2018 and in six years has created a global company that's as of right now turned over 12-million in revenue and the premise is so simple. With warehouses now in the USA, EU, Canada, UK and Australia, the company is only going to get bigger and Kenny has a big 2025 ahead. LINKS Follow Britt on: Instagram - @brittney_saunders TikTok - @brittney_saunders YouTube - Brittney Saunders - Fayt The Label Check out FAYT The Label HERE. Follow Kenny on: Instagram - @Kennybelikewater TikTok - @lightmybricks Check out Light My Bricks HERE CREDITSHost: Brittney Saunders. Senior Producer: Xander CrossManaging Producer: Elle Beattie Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficialSee omnystudio.com/listener for privacy information.

Wharton Marketing Matters
Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

Wharton Marketing Matters

Play Episode Listen Later Mar 26, 2025 25:58


Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands. Hosted on Acast. See acast.com/privacy for more information.

The CMO Podcast
Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer

The CMO Podcast

Play Episode Listen Later Mar 19, 2025 52:12


This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO. Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively. Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Digital Revolution Podcast - With Eli Adams
Behind the Scenes of a $2 Billion Global Brand: The Digital Strategies that Fueled Its Growth

The Digital Revolution Podcast - With Eli Adams

Play Episode Listen Later Mar 18, 2025 44:59


Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Have you ever wondered what it takes to scale a brand to over $2 billion in revenue? In this episode of The Digital Revolution Podcast, Eli is joined by Lyndi Smith, a seasoned marketer and the founder of Seeds of Time, about her journey in scaling the global brand Young Living Essential Oils to over $2 billion in revenue. The conversation delves into the importance of understanding customers, the significance of digital strategies, and insights from both her Young Living experience and her new venture, Seeds of Time.00:00 Intro00:43 Meet the Expert03:11 Early Career and Transition to Marketing10:07 Importance of Understanding the Customer13:46 The Shift to Digital Marketing15:41 Understanding the Competition16:29 Exciting New Ventures: Seeds of Time17:13 Challenges and Strategies for Startups18:03 The Importance of Content and Templates24:27 Effective Email Marketing27:30 Tools and Platforms for Business Growth31:48 Lessons from Young Living's Growth36:50 Going Global: Challenges and Strategies41:03 The Future of Digital Marketing44:37 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Solana Weekly
Solana Weekly #106 - From the Largest Community Airdrop on Solana to a Global Brand With Wen

Solana Weekly

Play Episode Listen Later Mar 12, 2025 72:10


Dive into a dynamic conversation with Swervor, core contributor to WEN, exploring Solana's evolution from early NFT mania to meme coin ecosystems, the importance of community, and WEN's unique journey from the largest community airdrop on Solana to becoming a global brand. Key Discussion Points* NFTs & Solana's Early Days* The 2021-2022 NFT craze on Solana (e.g., Okay Bears, SMB, Degen Apes) and its role in stress-testing the network.* Shared nostalgia for mint days, community bonding, and the cultural shift toward utility-driven NFTs.* How NFT communities laid the groundwork for Solana's resilient, tight-knit ecosystem.* WEN: From Airdrop to Brand* The fairest airdrop in Solana history: 70% of WEN tokens distributed evenly to 1M+ wallets, including Saga phone holders, NFT communities, and Jupiter users.* Fractionalizing a poem (as an NFT) into a meme coin using Token-2022.* WEN's pivot to building a mainstream IP: Merch, games, and partnerships targeting cat lovers globally.* Solana's Community Edge* Why Solana's community-first ethos outperforms competitors (Ethereum, Monad).* Shared trauma (FTX collapse, network outages) and how it strengthened loyalty.* Toly (Solana co-founder) and leadership's hands-on involvement in fostering growth.* Future of Meme Coins & NFTs* Predictions: A return to quality projects post-Pump.Fun saturation.* Why WEN is positioned for longevity (treasury funding, real-world branding).Notable Quotes* “Solana's community is its superpower—you can't fake years of shared trauma and trust.”* “WEN isn't just a meme coin; it's a love letter to Solana's ethos of fairness and innovation.”Actionable Takeaways* For builders: Prioritize fair distribution and community alignment (à la WEN's airdrop).* For traders: Watch for projects blending memes with real-world utility (e.g., WEN's merch/game partnerships).* For degens: Nostalgic NFT seasons might return—stay plugged into communities like Tensorians or SMB.Follow on X:@solanaweeklypod@wenwencoin@theswervorEpisode show notes and more at solanaweekly.fun Get full access to The Dramas of Thomas Bahamas at thomasbahamas.substack.com/subscribe

Word Balloon Comics Podcast
Peanuts at 75 With Melissa Menta

Word Balloon Comics Podcast

Play Episode Listen Later Mar 11, 2025 46:08


Melissa Menta,of the You Don't Know Peanuts podcast and Senior VP of Global Brand and Communications for Peanuts Worldwide, joins us to talk about what's happening with Charlie Brown, Snoopy and the gang. This year is the 75th anniversary of the Peanuts strip, and they aren't slowing down. 

Brand Enabled: The Human Stories Behind Branding
Building a global brand: Lessons from FedEx with Monica Skipper - Part 2

Brand Enabled: The Human Stories Behind Branding

Play Episode Listen Later Mar 11, 2025 43:20


In this second part of our conversation with Monica Skipper, former VP of Brand at FedEx, we delve deeper into the intricacies of global brand management. Monica shares more of her invaluable insights, including:The evolution of FedEx's brand architecture and the challenges of integrating acquisitionsStrategies for brand enablement and moving away from the "brand police" mentalityThe critical role of data in shaping brand strategies and decision-makingBalancing global brand consistency with local market needs across 220 countriesThe importance of leadership support in driving major brand initiativesMonica also offers her perspective on the value of having both client-side and agency experience in brand management. She provides practical advice for navigating complex organizational structures and building influential relationships across departments.This episode offers a rare, behind-the-scenes look at brand management within a Fortune 500 company, providing valuable lessons for brand professionals at all levels.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

The Brand Insider
Ep. 153 with Jennifer Burch, Sr. Director, Global Brand Media and Kristina Fields, Sr. Director, Global Media & Operations from Hasbro

The Brand Insider

Play Episode Listen Later Mar 7, 2025 24:05


Tune in to this week's episode with Hasbro's Jennifer Burch, Sr. Director, Global Brand Media and Kristina Fields, Sr. Director, Global Media & Operations.

The Entrepreneur Experiment
EE 406 - From Idea to Impact: The Courage to Start Your Own Business with Keogh's Crisps & Advanced Cosmoetics

The Entrepreneur Experiment

Play Episode Listen Later Mar 6, 2025 66:12 Transcription Available


The Entrepreneur Experiment Live Special with The Local Enterprise Offices: Lessons from Ireland's Top Founders. To celebrate Local Enterprise Week, we sit down with Tom Keogh of Keogh's Crisps and Noreen Hackett of Advanced Cosmetics to uncover the real stories behind building globally recognised brands from Ireland. Tom shares how his family farm transformed from market gardening to a premium snack brand sold in over 20 countries, including on international airlines. Noreen reveals how she went from chemist to CEO, creating an end-to-end cosmetics manufacturing powerhouse serving 37 brands worldwide.  If you're a founder or aspiring entrepreneur, this episode is packed with real-world insights on branding, scaling, and navigating sustainability and global expansion.

The CMO Suite Hosted By Sean Halter
Don't miss Sarah Bishop, VP Global Brand & Consumer Marketing at NFL - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.

The CMO Suite Hosted By Sean Halter

Play Episode Listen Later Mar 5, 2025 31:19


Don't miss Sarah Bishop, VP Global Brand & Consumer Marketing at NFL - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by iHeartMedia, ITA Group, YouConnex and Powerdrive Sports Futures. 

Screw it, Just Do it
From Side Hustle to Global Brand: The SORTED Food Story

Screw it, Just Do it

Play Episode Listen Later Mar 4, 2025 10:31


In this episode of Screw It Just Do It, I sit down with Ben, Mike, and Barry, the co-founders of SORTED Food, one of the world's most popular food channels. What started as a casual conversation in a pub about cooking skills has turned into a brand with millions of followers and brand partnerships with household names like Co-op.

The Bright Side
How 21 Seeds Went from Idea to Global Brand

The Bright Side

Play Episode Listen Later Mar 4, 2025 34:10 Transcription Available


Kat Hantas is a co-founder of the multi-million dollar infused tequila brand 21 Seeds. She shares the inspiring entrepreneurship story of how she took her homemade infusions and forged them into a successful brand, highlighting the power of women supporting women and the importance of following your entrepreneurial dreams. The conversation explores the challenges and rewards of starting a business, the importance of knowing your audience, and how connection and collaboration can spark big ideas. Plus, Danielle reveals her exciting new collaboration with Kat on a fun card game, “Shot Callers.”See omnystudio.com/listener for privacy information.

Creative Magic
29: Leonie Dawson - Everything is Colour

Creative Magic

Play Episode Listen Later Mar 4, 2025 60:46


My guest today is Leonie Dawson, international best-selling author of the My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide. A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. She is the creator of the Brilliant Biz and Life Academy, she has been blogging for over 20 years and has over 100k blog followers.Leonie has been recognised for her business acumen by winning Ausmumpreneur's People's Choice Business Coach, Global Brand & Businesses Making A Difference Awards..I am guest teaching on her Academy in August - Submissions that Sell: Creating a winning book proposal.www.leoniedawson.comWe talked about Her formative experiences of creating and inspiring others to createHer creating/sharing compulsionPostnatal depressionHer relationship with the word weirdBeing your full colorful self as an integral part of your business...Our neurodivergence - autism, ADHD and synastheiaBlogging then and nowBeing authentic on the internet - the upsides and downsidesOur invisibility cloaksWhat colour means to herHow it's less about making magic and more about noticing itBeing a female entrepreneur.In the extended episode ( just $3/month on www.patreon.com/lucyhpearce ) we discuss:Dealing with haters Sharing, over sharing and keeping those we love safe When others question our integrity300 hugs in a dayGrab us in our gorgeous rainbow coloured glory on the video episode for just $6/ month www.patreon.com/lucyhpearce LinksMy website www.lucyhpearce.comMy book that Leonie wrote the forewrod to The Rainbow Way: cultivating creativity in the midst of motherhoodMy publishing company Womancraft PublishingBecoming Visible - Breaking Spell of Invisibility - my ecourse on the invisibility cloaks and having the courage to be seen as yourselfThe magician Leonie mentions https://youtu.be/SHQKQjBJKd4?si=2-MwE9F9Dqft6t5NHer new course - Creative Goddess Embodied Hosted on Acast. See acast.com/privacy for more information.

Brand Enabled: The Human Stories Behind Branding
Building a global brand: Lessons from FedEx with Monica Skipper - Part 1

Brand Enabled: The Human Stories Behind Branding

Play Episode Listen Later Mar 4, 2025 46:28


Take a peek into the world of global brand management with Monica Skipper, who spent 20 years at FedEx in various brand leadership roles⁠⁠. Monica shares her wealth of experience and offers valuable insights on:The evolution of brand management at FedEx, from a logo-centric approach to a comprehensive business strategy⁠Challenges and successes in maintaining brand consistency across a large, global organization⁠The importance of data-driven brand strategies and how FedEx leveraged customer insights⁠Navigating complex brand architecture decisions, including the integration of acquisitions⁠The role of leadership support in successful brand initiatives⁠Balancing global brand consistency with local market needs⁠The transition from brand policing to brand enablement⁠⁠​This episode provides a rare glimpse into the inner workings of brand management at one of the world's most recognizable companies.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

Kiss My Aesthetic Podcast
203. The Business of Art with Alicia Puig

Kiss My Aesthetic Podcast

Play Episode Listen Later Feb 25, 2025 32:48


Art isn't just passion—it's profit, and Alicia Puig is here to prove it. As co-founder of PXP Contemporary, she's redefining how emerging artists sell, price, and thrive in the digital art world. From diversity in the art world to co-writing the ultimate creative biz handbook, Alicia spills the secrets every artist (and collector) needs to know. Plus, she's got a no-BS formula for pricing artwork (which you can snag below)—because exposure doesn't pay the bills.   Alicia Puig is the curator & co-founder of PxP Contemporary online art gallery, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. She has worked in the arts industry for galleries, museums, art fairs, private collectors, art publications, and an auction house for over ten years in the US, the Netherlands, and Costa Rica. Her writing has been published in magazines and on blogs including Beautiful Bizarre Magazine, Art She Says, and Artspiel, among others. Additionally, she has served as a guest curator or juror for Hastings College, All She Makes, Rise Art, SHOWFIELDS, Apex Art, Arts to Hearts Project, I Like Your Work, Visionary Art Collective, and Pretty Girls Making Cool Shit. She received a 2020-2021 Latina Leaders Award by Latinas in Business Inc. and earned the Honorable Mention for Curatorial Excellence at the Fall 2022 edition of Affordable Art Fair NYC. ------------------------ In today's episode, we cover the following: Alicia's arts background The business of art Pricing and selling your artwork Factors to consider in pricing art pieces What goes into curating an online art gallery Industry gatekeeping in the contemporary art industry Advice for emerging artists ----------------------- RESOURCES: Get 10% off your first PxP Contemporary piece with code NEWCOLLECTOR Buy Alicia's book, The Complete Smartist Guide Snag your FREE Artist Pricing Calculator Episode 201: Building a Global Brand with Shay Bacani ----------------------- GUEST INFO: To learn more about PxP Contemporary and support artists, follow them on Instagram, Facebook, and Tik Tok @PxPContemporary and visit their website, PxPContemporary.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Creativity For Sale with Radim Malinic
The art and science of custom-made typefaces for global brands - Eleni Beveratou

Creativity For Sale with Radim Malinic

Play Episode Listen Later Feb 17, 2025 56:10


"I try to focus less on the new and more about what's unique for you as a brand - dig into their story, where they came from." - Eleni BeveratouDalton Maag creative director shares her journey from discovering graphic design through a Girl Scout poster to becoming a leading voice in typography. The conversation explores the evolution of brand typography, the importance of accessibility in type design, and the process of creating custom typefaces for global brands. Eleni Beveratou discusses how her multicultural background influences her work and provides insights into the delicate balance between innovation and functionality in type design. She reveals how her initial dislike of typography during her studies transformed into a deep passion through understanding its impact on accessibility and user experience. Her approach emphasizes looking beyond trends to create enduring typefaces that authentically represent brands while meeting their practical needs across different platforms and writing systems.Key Takeaways:Typography is not just about aesthetics - it's about functionality, accessibility, and brand identityThe best typeface designs often come from understanding a brand's history and unique story rather than chasing trendsCreating custom typefaces requires extensive research and collaboration with different teams within an organizationThe type design community has evolved to become more approachable and less intimidatingSuccessful type design balances precision with creative expressionInitial resistance to new typefaces often indicates successful challenging of the status quoInternational brands increasingly need custom typefaces to maintain consistency across different writing systems and platforms Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Unserious
From Side Hustle to Global Brand with Bianca Gates

Unserious

Play Episode Listen Later Feb 13, 2025 40:37 Transcription Available


How many of you have that idea for a great business nagging you in the back of your head? The one that you just know will make the judges on Shark Tank swoon? Or maybe it's another idea altogether… writing a book, an adventure, going back to school to pivot your career? What is it that urges us to take that leap of faith and move forward? It's not always about a perfectly executed plan. Sometimes it's about resilience, having the right people around you, and more than a little bit of hustle.In this final episode of season 3, J.B. and Molly kick off their shoes with Bianca to talk about what it takes to turn an idea into a thriving brand, the lessons she carried from Facebook into her own company, and why community is everything in business and in life."I never put pressure on myself to start a company. It was like this nagging thing I had to figure out if I could solve." - Bianca GatesFollow Bianca on Instagram @biancagates and check out Birdies at birdies.com.Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.

Beauty Is Your Business
Balancing Act: Career and Motherhood with Trisha Ayyagari, Global Brand President at Maybelline New York

Beauty Is Your Business

Play Episode Listen Later Feb 13, 2025 22:44


Host Mimi Banks is joined by Trisha Ayyagari, the Global Brand President of Maybelline New York. Trisha shares her journey in the beauty industry, her experiences at L'Oreal, and the impact of motherhood on her professional life. She discusses the importance of empathy in leadership, the balance between career and family, and the significance of setting goals for success. Trisha emphasizes the support she received from her female colleagues and the importance of not feeling guilty for wanting both a fulfilling career and family life. Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

The Agile World with Greg Kihlstrom
#637: Redefining the customer experience with The Office of Experience and Mack Trucks

The Agile World with Greg Kihlstrom

Play Episode Listen Later Feb 12, 2025 28:17


In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We're excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they've collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor's degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Kiss My Aesthetic Podcast
201. Building a Global Brand with Shay Bacani

Kiss My Aesthetic Podcast

Play Episode Listen Later Feb 11, 2025 43:46


Unlock the financial secrets and strategies for women in business with Shay Bacani! From dusting off your financial hygiene to how to scale your business to go global, dig into finance strategies to transform your money mindset in 2025. Whether you're a solopreneur or looking to scale with a team, Shay's offers tips you can apply right after listening to this episode!   Shay Bacani is a powerhouse CFO and visionary entrepreneur, specializing in financial management and strategy. As the founder of Centure Financial, Shay has dedicated her career to empowering female founders to dominate their markets, expand their businesses, and orchestrate high-value exits. Her innovative approach to business finance has transformed countless entrepreneurial visions into scalable empires.   As a thought leader and strategist, Shay is deeply passionate about putting wealth, capital, and equity into the hands of women. Her mission is to ensure women own and influence the industries they consume.   ------------------------ In today's episode, we cover the following: New Year's goals Looking ahead into Q1 and 2025 Going from a solopreneur to hiring employees Payroll problems in business Investing in businesses you know How marketing plays into your business strategy Financial hygiene for creatives Addressing knowledge gaps Entering a global economy How to grow with focus ----------------------- RESOURCES: Episode 123: Financially Fit with Shay Bacani Mention KMA podcast on your Centure Financial application and receive $200 off! ----------------------- GUEST INFO: To learn more about Shay and her financial advice, follow her on Instagram @CentureFinancial, TikTok @ShayInFinance her website, CentureFinancial.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Radio Stone Update
TISE '25 Features 750 Global Brands; 400 attend C.Next Fab/Install

Radio Stone Update

Play Episode Listen Later Feb 11, 2025 12:19 Transcription Available


00:00 Brought to You By Quantra00:22 Intro00:33 TISE 2025 Includes 700 Global Brands02:06 A Word from Quantra03:19 400 Attend C.Next Installers/Fabricators Event04:53 Cosentino Matches Funds for L.A. Fire Relief 05:42 Coverings Announces 2025 Educational Lineup 07:28 ISFA Launches New Safety Program08:50 Flow Announces New Sales VPs09:49 Swiss Looking at Recycling Marble Quarry Waste11:34 Outro12:01 Brought to You By QuantraRadio Stone Update is presented on the second and fourth Wednesdays every month at 9 a.m. everywhere on Earth with the latest news and insights in hard surfaces. Check our archives at www.radiostoneupdate.com.

Shiny New Object
Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda

Shiny New Object

Play Episode Listen Later Feb 4, 2025 22:33 Transcription Available


PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off). 

Fritanga by the Hispanic Heritage Foundation
Marissa Solis: Uplifting Latino Voices and Future-Proofing the NFL

Fritanga by the Hispanic Heritage Foundation

Play Episode Listen Later Jan 24, 2025 52:45


Welcome back, familia! We're excited to kick off the year with an inspiring conversation featuring Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing at the NFL. From her roots in Mexico to leading one of the world's most iconic brands, Marissa shares her bold vision to future-proof the NFL, ensuring it stays relevant to younger and more diverse audiences.Discover how she uses her platform to uplift the Latino community, including her leadership in the NFL Latino Youth Honors—a program in partnership with the Hispanic Heritage Foundation that celebrates outstanding high school tackle and flag football athletes for their academic and athletic excellence.Marissa also reflects on the life lessons she's learned—from growing up in the Rio Grande Valley to navigating boardrooms as a proud Latina leader.Tune in to hear her passion for breaking barriers, building inclusion, and inspiring the next generation. From leadership and resilience to the power of storytelling in sports and beyond—this is an episode you don't want to miss!RESOURCE: Learn more about the NFL Latino Youth Honors in partnership with the Hispanic Heritage Foundation here. The winners will be announced the week of Super Bowl LIX. WATCH: Click here to watch this and other episodes on YouTube. FOLLOW: Follow us on Insta @FritangaPodcastCONNECT: For questions or guest recommendations, email us at Fritanga@HispanicHeritage.orgTEAM:Host: Antonio TijerinoExecutive Producer: Antonio Caro Senior Producer:  Connor Coleman Producer: Ambrose Davis  

Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
One Billion Bonds Per Bottle with Andrew Edwardson, Global Brand President L'Oreal Matrix

Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews

Play Episode Listen Later Jan 20, 2025 50:21


With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline's complexion category with hits like SuperStay 24H Skin Tint, Andrew's vision has redefined industry standards.Now, at Matrix, he's on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller's legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. In this episode, Andrew also discusses:How international experiences enriched his life and love of storytellingBuilding a sense of joy and communityWhy everyone is talking about scalp careHow Instacure Build-a-Bond help fight damageRe-branding Matrix as a 40-year old brandTheir commitment to all humans, all hair typesWe hope you enjoy this episode and gain valuable insights into Andrew's journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Matrix at www.matrix.com and on Instagram at @matrixThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

TIME FOR A RESET
83 - From Busyness to Business Growth: Global Brands with Local Impact, and the Importance of Strategy & Creativity in the AI Era - With Nestlé's Mo Kingston

TIME FOR A RESET

Play Episode Listen Later Jan 14, 2025 37:20


Tune in to Time for A ResetHow do global brands scale in fundamentally different and culturally diverse markets?"You've got to look for the unifiers because that is what will unlock the scale." - MoKingston, Global Marketing Strategies Head at Nestlé.In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with MoKingston, Global Marketing Strategies Head at Nestlé. Join them for an insightful discussion on the future of marketing. With extensive experience at Procter & Gamble and GSK, Mo shares her expertise in balancing creativity and measurable growth. They explore the impact of AI on marketing strategy, the importance of sustainability, and the art of blending global consistency with local relevance. From navigating KPIs to fostering team creativity, this episode provides actionable advice for marketers looking to drive meaningful, sustainable growth in an evolving industry.Here are some key talking points from the episode:Confusing Busyness with Progress  Balancing Short-Term and Long-Term KPIs  Aligning Strategy with ExecutionThe Importance of Unifiers in Global Branding  Creativity as a Business Imperative  Sustainability in Marketing Communications  The Evolving Role of Strategy in the Age of AIMo Kingston is the Global Head of Marketing Strategy at Nestlé, where she leads transformative initiatives that balance creativity with measurable business growth. With over two decades of experience at Procter & Gamble and GSK, Mo is a recognized expert in global branding, sustainability, and marketing innovation. She specializes in aligning strategic goals with impactful execution, ensuring Nestlé remains at the forefront of the industry. Support the show

The Weekly Take from CBRE
Georgia on My Mind: Why global brands, tech talent and Hollywood are flocking to Atlanta

The Weekly Take from CBRE

Play Episode Listen Later Jan 13, 2025 37:56


Hala Moddelmog of the Woodruff Arts Center and CBRE's Nicole Goldsmith discuss Atlanta's economic and cultural development, highlighting the role of diverse talent, sports, the arts and entertainment and a welcoming business climate in its rise.Share these insights from this week's episode: Corporate support, cultural institutions and educational resources fuel Atlanta's economic development.The growing preference for mixed-use environments and high-amenity office spaces has attracted global brands and talent.Major sporting events like the 2026 FIFA World Cup and strategic urban development projects will continue to shape Atlanta's global standing.Addressing infrastructure challenges, particularly in the transit system, are key to supporting future growth.One of the most educated cities in the U.S., Atlanta's ability to retain its diverse, highly skilled workforce is critical for sustained success.

Sandals Palmcast
Episode 138 - Inside Sandals Resorts' New Global Brand Campaign, “Made of Caribbean,” with Executive Chairman Adam Stewart and World Class Ad Agency Leo Burnett

Sandals Palmcast

Play Episode Listen Later Jan 7, 2025 20:30


This exclusive episode unveils Sandals' new global brand campaign, “Made of the Caribbean”, as told by the visionary leaders behind its creation. Executive Chairman Adam Stewart, a champion of the Caribbean and a torchbearer of his father's legacy, discusses how this powerful campaign embodies the essence of Sandals and Beaches Resorts. Created in collaboration with renowned ad agency Leo Burnett, the campaign captures the heart and soul of the region, showcasing its beauty and spirit to the world. To watch the “Made of Caribbean” film: https://www.youtube.com/watch?v=-v07S4BO-6I

The $100 MBA Show
MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too

The $100 MBA Show

Play Episode Listen Later Dec 30, 2024


What does it take to build a brand that not only stands the test of time but also keeps disrupting industry after industry? After three flights from Sydney to Barcelona, Omar hopped aboard Virgin Voyages to celebrate the brand’s 50th anniversary and uncover exactly what makes Virgin’s magic last. In this episode, Omar breaks down […] The post MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too appeared first on The $100 MBA.

The $100 MBA Show
MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too

The $100 MBA Show

Play Episode Listen Later Dec 30, 2024 12:57


What does it take to build a brand that not only stands the test of time but also keeps disrupting industry after industry? After three flights from Sydney to Barcelona, Omar hopped aboard Virgin Voyages to celebrate the brand's 50th anniversary and uncover exactly what makes Virgin's magic last.In this episode, Omar breaks down everything he learned firsthand—from Virgin's unmistakable brand identity to their gutsy approach to risk-taking.You'll discover how they turn everyday customers into devoted fans and create experiences worth talking about (like meeting real astronauts and getting a chance to captain the ship!). Learn how they make their customers feel like rock stars and discover actionable tips you can use to spice up your own brand.Along the way, Omar shares his own journey of hits and misses, including the story behind a major product flop that eventually led to WebinarNinja. Whether you're just starting out or scaling up your business, these lessons from Virgin's 50-year success story are pure gold.How will you make your brand future-proof for the next 50 years? Click play at the top of the page to find out!Losing My Virginity by Richard BransonMBA2404 Business Breakdowns: Virgin Voyages – Re-inventing CruisingWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

The Relatable Voice Podcast
Dare to Become: From Small-Town Roots to Leading Global Brands, with Julie Gareleck

The Relatable Voice Podcast

Play Episode Listen Later Dec 5, 2024 21:09


Hello, and welcome to The Relatable Voice podcast! Today, we're virtually driving to Atlanta, Georgia, to chat with Julie Gareleck. Julie is the CEO of Junction Creative, a respected leader in the business world, and now a bestselling author! Throughout her career, Julie has guided more than 500 brands to achieve remarkable growth—from small businesses to Fortune 1000 companies. Her new book, Dare to Become: From the Corner Booth to the Corner Office, is out now and filled with powerful insights about building a business, navigating challenges, and leading with purpose. Find out more at: http://www.juliecroppgareleck.com

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity
Sarah Hurley, Global Brand Creator and Founder of SH Brands Group

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Play Episode Listen Later Nov 18, 2024 41:32


Join us in welcoming Sarah Hurley, a self-made entrepreneur, global brand creator, and founder of SH Brands Group and the Sarah Hurley Academy. From starting her business with just £40 to building a multi-million dollar enterprise, Sarah's journey is one of resilience, determination, and unwavering self-belief.Episode Highlights:Sarah shares her inspiring journey from humble beginnings, growing up in a tower block, overcoming an abusive first marriage, and later, the heartbreak of losing her second husband. Despite these hardships, she transformed her life, building a seven-figure licensing empire that spans over 50 brands and 30 million licensed products sold globally.Key Discussion Points:1. How Sarah's tough upbringing instilled a relentless drive for success.2. The pivotal moment when she risked her last £40 to launch SH Brands.3. Overcoming personal tragedy and channeling grief into the creation of the Sarah Hurley Academy.4. The significance of teaching others sustainable business practices and financial independence.5. Insights on how to stay resilient and adaptable in the face of life's challenges.6. Her approach to empowering others to build their own businesses.7. The importance of authenticity and staying true to oneself in business.8. Reflections on the power of community support and mentorship.9. The creative process behind launching over 50 successful brands.10. Future plans for expanding her business and continuing her mission of uplifting others.Quotable Moments:“Your past doesn't define you; it fuels your drive.” “You don't need millions to start a business—just grit, determination, and belief in yourself.”Connect with Sarah:- Instagram: [@SarahHurleyHQ](https://www.instagram.com/sarahhurleyhq)- LinkedIn: [Sarah Hurley](https://www.linkedin.com/in/sarahhurley)- Website: [Sarah Hurley](https://www.sarahhurley.com)Listener Engagement:We'd love to hear your reflections on Sarah's journey and how her story of resilience and entrepreneurship resonates with your own experiences.Disclaimer:The views expressed by guests are their own and do not necessarily reflect those of the Braving Business Podcast or its hosts.

Marketing Today with Alan Hart
443: The Freelance Revolution with Shiri Hellmann, VP of Global Brand Communications at Fiverr

Marketing Today with Alan Hart

Play Episode Listen Later Oct 30, 2024 33:02


Shiri Hellmann is the VP of Global Brand Communications at Fiverr, with extensive experience in brand building, e-commerce, and consumer goods. Her diverse career began on the agency side before transitioning to the client side, where she led marketing communications for Bezeq International, Israel's largest telecommunications company, handling both B2B and B2C services. She later served as Head of Global Marketing Communication at SodaStream, overseeing campaigns in over 42 countries. Shiri then became VP of Marketing for SodaStream in the US, spearheading the brand's first Super Bowl ad. After returning to Israel, she freelanced with startups, focusing on brand strategy, research, and campaign execution. Shiri began using Fiverr in her freelance work and has since joined the Fiverr team as VP of Global Brand Communications. Fiverr is an online marketplace created to revolutionize the way the world collaborates by democratizing access to talent. Today, it is the largest marketplace of its kind, connecting freelancers and businesses in over 160 countries and offering more than 700 categories to choose from. On today's show, Alan and Shiri discuss her journey to Fiverr and the increasing shift toward freelancing. They highlight the projection that by 2027, half of the U.S. workforce will be freelancing in some capacity and explore how Fiverr is positioning itself to capitalize on this trend. The conversation then turns to the impact of return-to-office mandates and the growing influence of AI in the freelance industry.  They also dive into the recent campaign featuring Martha Stewart as a participant in the Fiverr freelance community.In this episode, you'll learn: The importance of understanding local culture when driving global marketing successThe impacts of return-to-office mandatesHow AI is affecting the freelance communityKey Highlights: [01:40] Experience of being a birthday clown[03:22] Career path[09:07] What is Fiverr[10:30] How is Fiverr facilitating the freelance movement[12:35] Impact of return-to-office mandates[15:01] Impact of AI on freelance community [19:28] Latest brand campaign with Martha Stewart[21:55] What makes great marketing[22:53] Experience of your past that defines you[24:37] Advice to younger self[25:09] A topic that you and other marketers need to learn more about[27:25] Trends or subcultures others should follow[30:25] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Cleared Hot
Rob Bailey - Garage Dreams to Global Brands

Cleared Hot

Play Episode Listen Later Oct 28, 2024 112:25


Rob Bailey is an entrepreneur powerhouse, creating the lifestyle brand Flag Nor Fail, Run Everything Labs, and a series of ventures from gyms to high-performance automotive shops. Known for his unique path to success, Rob turned a $400 investment and a garage printing press into a global brand.  Rob has a unique approach to blending his passions for fitness, music, and business to create an empire while building a community of like-minded, relentless individuals. Flag Nor Fail:  https://flagnorfail.com/ CCV Coaching:  https://ccvcoaching.com/