Podcasts about global brands

One brand, dozens of markets, and a category being reshaped faster than most brand strategies can keep up with. Plenty of global companies say they have a single brand; in practice they have as many versions of it as they have regions, each a reasonable local reading of something that was meant to be singular. David Wheldon talks with Mikimasa "Miki" Hamamatsu, Division General Manager, Global Brand & Marketing Communication at Nissan, about pulling that back together without stripping markets of the authority they need to sell cars.Miki explains Nissan's shift to a lighthouse brand: one definition, one interpretation, clear guardrails to steer by. He is also candid about where that work had to start. Internal research found that only 30% of Nissan employees understood the company's brand equity and just 14% believed in it, and he makes the case that internal brand engagement is the most underrated lever a marketer has, precisely because it never arrives as a campaign anyone can put their name to.You will also hear a discipline you could copy this week. Miki sends his weekly marketing performance assessment straight through to his agencies, market problems included, then watches the questions that come back. We cover why brand is not always a democracy, what more than 15 years with the same agency group actually buys you, how Chinese EV competition is compressing launch timelines, and where AI is doing real work in localisation and analytics rather than sitting in pilots.If you are working on global brand consistency, agency partnership or the case for long-term brand building, listen in and share this with a colleague.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

#280: As the co-founder and CEO of Vari®, Jason McCann's mission is to help companies create environments that elevate people, cultures, and communities. A lifelong entrepreneur, Jason has more than 30 years of experience building and running successful companies. He learned the importance of putting the customer first early-on while working in his mother's hair salons as a child.  Jason co-founded Vari (formerly known as VariDesk) in 2013, and the brand quickly became synonymous with sit-stand desks. Under his leadership, the company grew at an incredible pace, expanded to over 4 million users of its products across 120 countries. Today, Vari has grown into a workspace innovation company with a full suite of over 300 products and offers workplace strategy, design, installation, and transformation services, providing everything high-growth businesses need to unlock the potential of their workforce. In 2019, they launched VariSpace, a multi-tenant ideation center, showroom, and campus designed to elevate the way businesses approach office. VariSpace is a space-as-a-service offering fully furnished suites, and flexible lease terms to enterprise-level clients. In 2021, Jason won CEO of the Year from D CEO Magazine, the award for 2016's fastest growing company in the Dallas area at the annual SMU Cox Dallas 100™ Awards Ceremony. In 2017, he received EY's Entrepreneur of the Year.He is a board member of The Real Estate Council and a member of Eric's Club, a distinguished and select group of University of Houston's Hilton College that build a legacy of student inspiration. Jason is actively involved in his local community and regularly speaks to students about entrepreneurship, servant leadership, and culture.For more on Jason check out social as well vari.com  and varispace.com Enjoy the show! 

Since the beginning of European colonization, the sun-drenched land of California has always attracted dreamers and schemers. Whether it was Spanish missionaries, Russian fur traders, or American argonauts, the myth - or perhaps brand - of California has long been a place here one's wildest dreams can come true. Starting in the late nineteenth century and accelerating in the twentieth, that myth also attracted a wide array of starry eyed spiritualists. In Golden States: How California Religion Went from Cautionary Tale to Global Brand (U California Press, 2024), Cal State Long Beach history professor Eileen Luhr explains how and why this state has been such a haven for utopianists, gurus, and spiritual seekers of all kinds. Explaining the stories of individuals from Katherine Tingley to Emmanual Bronner (of soap fame) to Steve Jobs, Luhr shows how the reputation of California as a haven for deep thinkers and outside the box ideas is both well earned, and was carefully crafted over the course of many strange and wonderful decades. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since the beginning of European colonization, the sun-drenched land of California has always attracted dreamers and schemers. Whether it was Spanish missionaries, Russian fur traders, or American argonauts, the myth - or perhaps brand - of California has long been a place here one's wildest dreams can come true. Starting in the late nineteenth century and accelerating in the twentieth, that myth also attracted a wide array of starry eyed spiritualists. In Golden States: How California Religion Went from Cautionary Tale to Global Brand (U California Press, 2024), Cal State Long Beach history professor Eileen Luhr explains how and why this state has been such a haven for utopianists, gurus, and spiritual seekers of all kinds. Explaining the stories of individuals from Katherine Tingley to Emmanual Bronner (of soap fame) to Steve Jobs, Luhr shows how the reputation of California as a haven for deep thinkers and outside the box ideas is both well earned, and was carefully crafted over the course of many strange and wonderful decades. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since the beginning of European colonization, the sun-drenched land of California has always attracted dreamers and schemers. Whether it was Spanish missionaries, Russian fur traders, or American argonauts, the myth - or perhaps brand - of California has long been a place here one's wildest dreams can come true. Starting in the late nineteenth century and accelerating in the twentieth, that myth also attracted a wide array of starry eyed spiritualists. In Golden States: How California Religion Went from Cautionary Tale to Global Brand (U California Press, 2024), Cal State Long Beach history professor Eileen Luhr explains how and why this state has been such a haven for utopianists, gurus, and spiritual seekers of all kinds. Explaining the stories of individuals from Katherine Tingley to Emmanual Bronner (of soap fame) to Steve Jobs, Luhr shows how the reputation of California as a haven for deep thinkers and outside the box ideas is both well earned, and was carefully crafted over the course of many strange and wonderful decades. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since the beginning of European colonization, the sun-drenched land of California has always attracted dreamers and schemers. Whether it was Spanish missionaries, Russian fur traders, or American argonauts, the myth - or perhaps brand - of California has long been a place here one's wildest dreams can come true. Starting in the late nineteenth century and accelerating in the twentieth, that myth also attracted a wide array of starry eyed spiritualists. In Golden States: How California Religion Went from Cautionary Tale to Global Brand (U California Press, 2024), Cal State Long Beach history professor Eileen Luhr explains how and why this state has been such a haven for utopianists, gurus, and spiritual seekers of all kinds. Explaining the stories of individuals from Katherine Tingley to Emmanual Bronner (of soap fame) to Steve Jobs, Luhr shows how the reputation of California as a haven for deep thinkers and outside the box ideas is both well earned, and was carefully crafted over the course of many strange and wonderful decades. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Since the beginning of European colonization, the sun-drenched land of California has always attracted dreamers and schemers. Whether it was Spanish missionaries, Russian fur traders, or American argonauts, the myth - or perhaps brand - of California has long been a place here one's wildest dreams can come true. Starting in the late nineteenth century and accelerating in the twentieth, that myth also attracted a wide array of starry eyed spiritualists. In Golden States: How California Religion Went from Cautionary Tale to Global Brand (U California Press, 2024), Cal State Long Beach history professor Eileen Luhr explains how and why this state has been such a haven for utopianists, gurus, and spiritual seekers of all kinds. Explaining the stories of individuals from Katherine Tingley to Emmanual Bronner (of soap fame) to Steve Jobs, Luhr shows how the reputation of California as a haven for deep thinkers and outside the box ideas is both well earned, and was carefully crafted over the course of many strange and wonderful decades. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Business systems are what separate a great idea from a business that can grow beyond its founder. A concept may work brilliantly in one location with the right people, the right customers, and the founder closely involved. The bigger test comes when that same experience has to work in another location, another market, or another country. That challenge becomes even more significant when the customer experience depends heavily on people. Processes can be documented, technology can be standardized, and performance can be measured, but culture, service, and human connection are harder to replicate. Pete Hull has experienced that challenge firsthand. As Founder and CEO of Fitstop, he has helped grow a fitness concept that began in his parents' garage in Australia into a global brand with more than 170 locations across Australia, New Zealand, Singapore, and the United States. Fitstop's growth provides a useful example of how business systems can support expansion without removing the human elements that made the original concept successful. It also demonstrates why sustainable growth requires more than simply duplicating what worked once. Turn What Works Into a Repeatable System Pete's path to entrepreneurship began long before Fitstop became an international franchise. After two knee reconstructions ended his pursuit of becoming a professional motocross athlete, he moved into coaching and became deeply interested in strength and conditioning, human performance, and helping people make measurable progress. Eventually, Pete began considering how he could take the benefits of one-on-one coaching and create something that could serve more people. The challenge was not simply putting more people into the same workout. He wanted to preserve the progressive nature of athletic training while creating a model that could work in a group environment. That distinction matters in almost every industry. Scaling effectively requires identifying what actually produces the result for the customer and building business systems around those elements. For Fitstop, that meant developing a centralized training methodology rather than allowing every location or coach to independently decide what the customer experience should look like. Studios operate from the same underlying programming, while individual owners and coaches can still bring their personalities and energy to the local community. Pete described the balance simply: "Your vibe attracts your tribe." That balance between standardization and personalization is one of the more difficult parts of building a multi-location business. Too much variation can weaken the brand. Too much standardization can make the experience feel disconnected from the local market. Strong business systems establish the non-negotiables while creating room for people to deliver those standards authentically. Build Systems Around the Customer Experience Operational consistency matters, but consistency alone does not create customer loyalty. A business also needs to understand what keeps customers engaged and what ultimately produces the outcome they came for. Pete's approach starts with the member experience. He explained that the fundamental responsibility of a gym, personal trainer, or fitness business is to serve its members by helping them achieve their goals. Fitstop's systems were built around that objective rather than around simply getting people through a workout. The company's group training model deliberately creates interaction among members. People train together, support one another, push each other, and celebrate progress together. Pete describes the formula as combining the science of strength and conditioning with "the art of human connection." That connection becomes part of the business model rather than something the company hopes will happen organically. Fitstop also tracks progress and gives members milestones to pursue. Members advance through statuses based on participation, testing is incorporated into programming, results can be logged in the company's app, and achievements are celebrated inside the studio. Those systems do more than encourage participation. They create opportunities for customers to recognize their own progress. Progress can be one of the most powerful forms of customer retention. When customers can see evidence that the product or service is helping them move toward something they value, they have a compelling reason to continue. That satisfaction can also become a growth engine. Pete talks about creating "raving fans" who naturally promote the business because they are proud of what they have accomplished. Fitstop supports that behavior with a referral model that allows members to invite friends into the experience. The broader business principle applies well beyond fitness. Referrals become much easier when customers have a result worth talking about. Protect the System as the Business Grows Business systems become increasingly important as an organization adds locations and moves farther away from the founder's direct oversight. Fitstop began franchising in 2017 after Pete and his wife had self-funded the first two studios. Pete had been transparent with his managers about the financials, the direction of the business, and what they were trying to build. When managers wanted to buy the studios, it helped propel Pete into franchising. The model eventually expanded internationally. New Zealand provided an important test because Fitstop had to launch during a period when the team could not simply travel there and manage everything in person. The circumstances forced the company to improve onboarding, presales, coaching education, and other systems that could be delivered remotely. That experience demonstrated something important about scalability: if a business requires the founder or corporate team to physically solve every problem, it has not truly built a scalable system. International growth increased the stakes even further. Fitstop needed enough consistency that members could recognize the brand while still allowing local operators to build relationships within their own communities. This is where franchising creates both an opportunity and a challenge. Franchisees are business owners, and strong owners will inevitably have ideas. But allowing every operator to independently change the model can quickly erode the consistency that gives the brand its value. Pete's philosophy for handling that tension is captured in another memorable phrase: "We're curious, not furious." Instead of immediately rejecting an idea, his team asks questions and looks at the data. Fitstop can compare performance across studios and examine what its strongest operators are doing. If an idea has merit, it can move through the Franchise Advisory Council and potentially become a pilot program. Successful ideas can then be introduced more broadly. Pete summarized the approach another way when describing how he responds to changes that may be premature: "I'm not saying no, I'm just saying not right now." This creates a path for innovation without turning the franchise system into more than 170 independent experiments. Use Data to Strengthen Business Systems As an organization grows, intuition becomes less reliable as the primary management tool. Leaders need visibility into what is happening across the business. Pete describes Fitstop as a highly data-driven organization. The company uses performance information to support franchisees, compare locations, evaluate ideas, and identify where an operator may need additional support. Technology and AI are increasingly part of that infrastructure. Pete specifically points to Claude as a tool Fitstop uses for business modeling, financial modeling, and evaluating studio performance. The company also has systems that allow it to monitor planning, statistics, and other performance indicators across the network. The technology, however, does not eliminate the need for human observation. Pete says he blocks out time to look at studio social media because even a short story can provide clues about the culture inside a location. Fitstop's business performance coaches also conduct annual health checks that include studio visits, financial audits, and planning reviews. That combination is important. Dashboards can tell leaders what is happening numerically, but they may not fully explain why it is happening. The best business systems create visibility at both levels. Leaders need quantitative measures that reveal trends and qualitative signals that show what customers and employees are actually experiencing. As Pete noted, people who are progressing tend to be happier and more motivated. When performance begins moving backward, whether in fitness or business, intervention may be needed. Consistency Creates the Foundation for Growth There is a temptation to associate business growth with constant innovation. New markets, new products, new campaigns, and new strategies are exciting. Yet much of sustainable growth comes from doing the fundamentals exceptionally well and repeating them. That philosophy is evident in Pete's approach to both business and personal performance. When asked about his own routines, he did not point to an elaborate productivity system or unusual high-performance ritual. Instead, he emphasized a stable lifestyle built around basics such as sleep, nutrition, hydration, training, and physical activity. "Do the basics really, really well, but just keep showing up and be consistent with it." The same principle applies to organizations. A company does not become scalable because it documented a few procedures. Business systems have to become part of how the organization operates every day. People need to understand the standards, follow them, measure the results, and improve them when the evidence supports a change. Consistency is especially important when the company is expanding into new markets. Customers should not have to wonder whether the experience they receive depends entirely on which location they happen to visit. At the same time, consistency should not eliminate humanity. Pete's approach to Fitstop illustrates how a company can globalize the underlying brand and methodology while allowing local owners and coaches to build meaningful relationships in their communities. That may ultimately be one of the most important lessons for any leader trying to turn an idea into a larger organization. Growth does not require removing people from the equation. It requires building business systems that help people consistently deliver what made the idea valuable in the first place. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central across your favorite social media platforms and catch the replay on The Business Growth Show Podcast for more conversations with today's leading business experts, entrepreneurs, and growth-minded leaders. About Pete Hull Pete Hull is the Founder and CEO of Fitstop, a global functional strength and conditioning brand with more than 170 locations across Australia, New Zealand, Singapore, and the United States. Pete's journey into the fitness industry began after two serious injuries ended his pursuit of becoming a professional motocross athlete. His rehabilitation sparked a passion for strength and conditioning, human performance, and helping people make measurable progress. That passion eventually led him to create a training model that brought structured programming, progressive training, and real coaching to everyday athletes. What began in his parents' garage in Australia grew into Fitstop, a franchise brand built around consistent business systems, a strong member experience, and genuine human connection. Today, Pete continues to lead Fitstop's global growth while maintaining the training methodology, culture, and community at the heart of the brand. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has generated more than a billion dollars in sales worldwide by helping businesses attract loyal customers, increase visibility, and accelerate growth. As President and CEO of Prime Concepts Group, Inc., Ford has founded more than ten companies, authored eleven books, earned three U.S. patents, and advised organizations ranging from startups to Fortune 500 companies. A recognized expert in business growth, customer acquisition, leadership, franchising, marketing, and AI-driven business strategies, Ford helps business owners and leaders identify opportunities, improve performance, and achieve sustainable results. Learn more at ProfitRichResults.com and watch Fordify LIVE at Fordify.tv.

Kennametal isn't showing up to IMTS with another wall of cutting tools. They're building a working custom motorcycle shop in the middle of the West Building—and they plan to cut chips, build a bike, and give that bike away before the show ends. Kim Wilson, Global Director of Marketing Communications, and Matt Jacques, Global Brand and Creative Services Manager at Kennametal, join us for a look behind the curtain at what it takes to build an IMTS experience this ambitious. The concept started taking shape during IMTS 2024 and grew through collaborations with custom motorcycle builder Carey Hart, machinist Satya Krause, artist Taylor Schultz, and several Kennametal customers. Inside the Next Level Shop, those customers will machine real components using Kennametal tooling—including parts destined for a customized Indian Sport Chief. Attendees can watch live demonstrations, bring application challenges directly to the Kennametal team, explore its digital machining capabilities, and enter to win the completed motorcycle. But this episode isn't only about building an unforgettable booth. It's about replacing the traditional trade-show pitch with real conversations. Kim and Matt explain how Kennametal is training its team to begin with a manufacturer's challenges—not a product catalog—and help customers uncover opportunities around productivity, tool life, applications, and digital machining. Visit Kennametal in Booth #431800 in the West Building, Level 3, to experience the Next Level Shop, see live machining demonstrations, and enter to win the custom Indian Sport Chief. What's Covered in this Episode (0:00) Nick's fifth baby is due the Tuesday of IMTS, and his attendance is still up for debate (2:26) Kim Wilson and Matt Jacques on their roles (and the IMTS that doubled as Matt's first day) (5:43) Metal Mania in 2024 and why Kennametal had to come back looking different (7:20) How the Next Level Shop theme morphed into a full custom motorcycle build (9:08) Taylor Schultz, Satya Krause, and Carey Hart putting their hands on the booth concept (10:34) From giving away a machine in 2024 to giving away a bike built in the booth (13:15) Win a fully tooled SVM 4100 from MakingChips, DN Solutions, and Kennametal (14:02) A 100 by 60 booth, project sheets, and leaning hard on the EWI relationship (16:49) An in house design team taking over all the creative for the first time (17:47) Why so many IMTS booths run the same branding show after show (19:23) Racks of tooling versus something a shop owner can stand and watch (20:19) The 2024 lesson: cutting chips at a show takes about a year of prep (21:19) Elevate, powered by AMT and Women in Manufacturing, during IMTS 2026 (22:12) Customer demos from Spire Motorsports, Purdue students, and Tim Drinkwater (23:26) Partnership in practice: tooling up the mini tombstones in the Hennig booth (26:04) Two huge giveaways happening on Friday the 18th (28:45) A Monday announcement and a first to market additive technology launch (29:44) Find Kennametal tooling at 14 different booths in the South Hall (30:20) First timer advice: comfortable shoes, hydration, and map the show before you go (33:04) Who trains the booth team and how the floor gets divided up between them (35:35) Ask questions and be human, because nobody wants to be pitched at (37:42) Take your shop to the next level with DN Solutions (38:54) ProShop's booth staffed with 40 customer ambassadors (41:48) Does a booth theme actually stick with a shop owner two years later? (44:32) What they're most excited about, and what's keeping them up at night Resources Mentioned Kennametal MakingChips Machine Giveaway IMTS Elevate at IMTS 2026 DN Solutions ProShop ERP Superfeet Connect with Kim Wilson and Matt Jacques Connect with Kim on LinkedIn Connect with Matt on LinkedIn Kennametal Kennametal at IMTS 2026: Booth 431800, West Hall, Level 3 Connect with MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

The NFL's most important currency is not a product. It is relevance.Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. See acast.com/privacy for more information.

Everyone knows that branding is essential in building online.But how do you stand out in such a loud and crowded marketplace?How do you leverage the ease and speed of AI without losing your unique voice?And how do you build trust and confidence without being face to face with people?On the Podcast this week I was joined by "The Laptop Lifestyle Dad" Jeffery Ross - and we unpack all of these questions - and more.Sharing exactly how he's built a global brand and team - all from the comfort of his home and whilst raising a family. You can learn more about what he's doing at voicetoinfluence.com

How do you turn viral attention into lasting business growth? Juliet talks to Little Moons co-founder Vivien Wong about what happens when a brand suddenly goes viral, how to scale without compromising your product, and how to turn a moment of visibility into long-term customer loyalty.Vivien co-founded Little Moons with her brother Howard in 2010, spending years building demand for mochi ice cream through restaurants before taking the brand into retail. Today, Little Moons is sold in 38 countries and valued at more than £100 million.In this episode:(02:00) How Little Moons built demand before moving into retail(05:30) What actually happens when your brand suddenly goes viral(10:00) How to turn viral attention into lasting customer growth(12:30) How Little Moons built a social-first marketing strategy(18:20) What founders should do when their brand goes viral(22:00) Why building a successful business is often about 1,000 boring things(27:00) What personality traits to look for when hiringFind out more:Vivien Wong: https://www.linkedin.com/in/vivien-wong-07804123/Little Moons: https://littlemoons.com/FF&M enables you to own your own PR & produces podcasts.https://www.fallowfieldmason.comRecorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason.MUSIC CREDIT: Funk Game Loop by Kevin MacLeod.Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

Every time you snap a magnetic buckle on a bike helmet, a school backpack, or a water bottle cage, there's a good chance it's a Fidlock. What started as a teenager's scrapyard fix for a cello case has grown into a company with twelve hundred patents, a hundred and thirty employees, and products moving in the millions — from Nike gear to car interiors.Joachim Fiedler joined me at Eurobike 2026 to talk about how Fidlock built one of the most quietly ubiquitous ingredient brands around: the patent-everything strategy, splitting the business between industrial components and consumer products like the Twist bottle line, and the deliberate "A surface, B surface" playbook for getting a brand noticed on someone else's product.It's a conversation about betting everything on one core idea — and never quite letting go of it.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

0:00 Intro, the pour & why Diplomático is a legacy brand 4:17 200 years of Venezuelan rum & going global (0 → 103) 10:09 The strategy: craft over budget & smart distribution 16:21 Community, hospitality & the people behind the brand 22:45 Cracking the US: sales, migration & the pandemic years 34:15 The Brown-Forman acquisition & keeping the soul 47:51 What's next: Café Diplomático & the go-to lineup Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Athletes are no longer just competing on the pitch — they're becoming powerful global brands, media platforms and commercial assets in their own right.In this episode of The Unified Brand Podcast, Chris is joined by Joe Pattison, VP of Marketing at EMW Global, a global sports marketing agency specialising in talent representation, brand partnerships, activation and content.Joe breaks down insights from EMW Global and x+y Market Intelligence's Athlete Brand Economy Report and explores how social media, personal branding and changing fan behaviour are transforming sports marketing and athlete sponsorship.We discuss why younger fans are increasingly following individual athletes rather than clubs, how major sporting moments can rapidly increase an athlete's visibility and commercial value, and why authenticity is critical when building successful athlete-brand partnerships.Joe also explains how athletes are using data to better understand their commercial value, why personal brands are being built earlier in athletes' careers, and how agencies and brands can turn global attention into long-term commercial opportunities.In this episode, we cover:• The rise of the athlete brand economy• How social media has changed sports marketing• Athlete personal branding and commercial value• Why authenticity matters in athlete sponsorships• How brands choose the right athlete partnerships• The shift from club loyalty to athlete-led fandom• How data can measure athlete influence and marketability• Building athlete brands beyond their playing careers• Global sports marketing and localisation• The future of sports sponsorship and brand partnershipsIf you're a founder, marketer, brand strategist or sports marketing professional interested in personal branding, sponsorship, social media and the changing economics of sport, this episode offers a fascinating look at where athlete marketing is heading next.Listen now to discover why the future of sports marketing may increasingly belong to the athletes themselves.Joe Pattison — LinkedIn: Joe Pattison on LinkedIn. EMW Global: EMW Global official websitex+y Market Intelligence: x+y Market Intelligence official website.  The Athlete Brand Economy Report: Read the Athlete Brand Economy Report onlineDirect PDF: Download the Athlete Brand Economy Report PDF-----Whether you're a founder, marketing director, or business leader managing a growing brand across multiple teams or regions, this episode will help you identify the hidden friction points holding your brand back.Take the Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠BrandPowerScorecard.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Brand Discovery Call:⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe for more episodes focused on building stronger, smarter, and more unified brands.Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack—a future scenario characterized by concentrated control driven by public, civic, and government interests. They discuss how nation-states are asserting control over critical AI dependencies like compute, data, and security, how this fragments the global internet into regional intelligence ecosystems, and what this geopolitical shift means for global brands, agencies, advertising infrastructure, and media measurement.Key Topics DiscussedDefining The Sovereign Stack: How governments maintain control over the intelligence supply chain (compute, data, digital identity, cybersecurity) without necessarily owning every AI model outright.Geopolitical Regionalization: How AI environments will reflect regional values and state priorities across the US, Europe, China, and the Global South.Cybersecurity as a Catalyst: How threats to critical physical and civic infrastructure (water systems, healthcare, utilities) accelerate state intervention and state-guaranteed AI defense.Capital and Infrastructure Demands: The massive physical investments required for data centers, power grids, and chip supply chains, alongside potential new tax policies on automated productivity.Open Source Models & State Sovereignty: Using open-weight models to reduce national dependence on foreign platforms and keep sensitive data local.Impact on Global Advertisers and Agencies: Navigating fragmented local jurisdictions, maintaining universal brand identity while localizing AI execution, and the evolving role of agencies as systems integrators and diplomatic partners.Backcasting Timeline (2026–2035): The five-stage progression from early public-private partnerships to nationalized champions, AI-native states, and international AI trade agreements.Strategic Actions for Marketers: Building a sovereign-ready commercial stack, managing state-affiliation brand risks, and tracking key policy signals.Chapters00:00 - Introduction & Welcome 01:16 - What is The Sovereign Stack? 02:30 - Ownership vs. Control over AI Dependencies 04:41 - Living in 2035: Borders on the Intelligence Layer 05:31 - Geopolitical Divergence: US, Europe, China, and the Global South 08:08 - Current Signals of Government AI Intervention 13:31 - Cybersecurity as the Catalyst for State Involvement 17:06 - Physical Infrastructure: Compute, Silicon, and Chips 19:09 - The Positive Vision for Sovereign AI 21:42 - How Governments Currently Shape Advertising 25:53 - Impact on Global Brands and Marketing Strategy 28:51 - Media Ecosystems, Clean Rooms, and Measurement 30:02 - Backcasting Timeline: From 2026 to 2035 34:02 - Three Strategic Actions for Advertisers Today 37:16 - Media Recommendations and Closing Remarks

How did Ganni become a global name? Is Ganni a sustainable fashion brand? What innovation is needed for fashion brands?Recorded live at Copenhagen Fashion Week at 1Hotel Copenhagen, Victoria sits down with GANNI co-founder Nicolaj Reffstrup  to talk about building one of fashion's most recognizable global brands. Nicolaj shares how his background in tech shaped the way he and his wife, Ditte Reffstrup, built GANNI. He also reflects on the rise of the “GANNI Girl,” taking on outside investment, expanding internationally, and what happens when a brand becomes bigger than its founders.The conversation explores why GANNI has never called itself a sustainable fashion brand, the business decisions behind its responsibility strategy, and why the company once walked away from bestselling products because of their environmental impact. Nicolaj also shares what he looks for when investing in founders, where he sees opportunity in materials and AI, and why he believes the future could become increasingly difficult for mid-market fashion brands.Nicolaj answers audience questions on what he would do if he were starting his career again today, his advice for aspiring entrepreneurs, and what actually makes someone stand out when applying to work at GANNI.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyJob Board opportunities in fashion, tech, and more.Follow Ganni:IG: @ganniWebsite HEREThe Ganni Playbook HERERent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!

Alexander Mühl ist Director Marketing und Digitalisierung bei Borussia Dortmund. Der studierte Historiker steuert die Markenstrategie, Content-Ökosysteme und digitalen Transformationsprozesse des Vereins. Gemeinsam mit Christoph spricht er über moderne Markenführung im Profisport, Fankultur und die Learnings aus internationalen Großevents. In dieser Folge erfährst du: - BVB als Identitätsangebot & Entertainment: Der Balanceakt zwischen der Südtribüne und globalen Fans in den USA oder Asien. - Brand on Offense & Redesign: Wie man das Corporate Design eines Traditionsvereins erneuert und wann Neon-Gelb erlaubt ist. - Hinter den Kulissen der Vodafone-Partnerschaft: Warum echte Partnerschaften heute mehr sind als ein Logo auf der Brust. - E-Gaming & Experimente: Warum der BVB als erster Fußballverein einen eigenen Spielmodus in Fortnite etabliert hat.. Du hast Fragen oder Anregungen zum Podcast? Dann kontaktiere uns gerne via Instagram. Links zur Folge: [Maximilian Fischer](https://www.linkedin.com/in/maximilianpfischer/?) auf LinkedIn [Christoph Burseg](https://de.linkedin.com/in/christophburseg) auf LinkedIn Dieser Podcast wird produziert von [Podstars by OMR](https://www.podstars.de/)

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by Anthony Reeves, Vice President of Global Brand and Creative at Kohler and former Amazon internal agency leader, to explore the vital—but often neglected—topic of embracing discomfort and making tough decisions as an agency leader. Drawing on lessons from his book, "Eat the Donkey: Why Great Companies Embrace Discomfort," Anthony Reeves reveals how formative experiences in the Australian Outback shaped his philosophy on leadership and organizational resilience. Together, Drew McLellan and Anthony Reeves dig into the importance of organizational foundations, management principles, and company characteristics, offering a fresh perspective on why these matter more than the traditional mission, vision, and values statements. Anthony Reeves explains how agencies can distinguish themselves by being exceptional at one core thing, and how principles should function as decision-making tools at every level of the company, especially when leaders aren't in the room. You'll also hear guidance on how agencies can strike a balance between being in an "explorer" mode versus a "static" mode, especially in today's rapidly evolving marketplace where AI and remote work are upending old ways of doing business. The discussion goes beyond theory, with practical advice on making, communicating, and living with hard decisions, plus candid reflections on creating a sense of belonging and protecting one's personal and professional foundation. Whether you're wrestling with your agency's direction, building a culture of accountability, or looking for inspiration to navigate change, this episode is packed with wisdom and actionable strategies. By the end, you'll be ready to rethink not just how your agency operates, but how you lead and the legacy you want to create. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Embracing discomfort as a catalyst for agency growth Defining clear foundations, principles, and characteristics for your agency The value of making hard decisions rooted in your agency's core foundation Why agencies should focus on being exceptional at one thing rather than doing everything Translating principles into daily behaviors and decision-making at every level Balancing exploration and optimization to stay relevant and innovative Reinvigorating culture, connection, and mentorship in a remote or hybrid workplace

Luxury real estate and media collide in this episode of RWorld Talk, recorded live at Rock the Market in Palm Beach. Host Chris Krzemien sits down with Billy Nash, one of South Florida's most recognized luxury agents and the creator of the globally distributed docuseries Passport Properties, for a candid conversation about building a business, building a brand, and doing both on your own terms.Billy spent a year filming across nine countries, including Morocco, Portugal, Spain, Croatia, Sardinia, and Scotland, producing a 53-minute docuseries that he owns outright through the creator economy model. The show has already generated active listings including an 18 million dollar property in Puglia, a 14.5 million dollar vineyard in Spain, and a 10 million dollar estate in Sardinia. He did it without a Hollywood studio, without giving up his IP, and without stopping his core real estate business in the Palm Beaches, Miami, and the Florida Keys.The conversation covers everything from what the luxury buyer actually looks like today to why AI is a tool and not a threat, why content authenticity beats volume every time, and what it really takes to build a relationship-based business from zero every single month.We discussed:➡️ Why the emotional difference between a $1 million buyer and a $20 million buyer➡️ How Jason went from reading Sell It Like Serhant on his honeymoon to joining the team➡️ How to win relocation buyers by selling a lifestyle and not just a house➡️ Why every client gets the same level of service regardless of price point➡️ The $200,000 check mistake he wishes he could take back➡️ What the Serhant culture actually looks like from the inside➡️ Why you cannot do real estate part-time and what happens when you tryIf you have ever thought about moving into luxury real estate or building a referral-based business from a nontraditional background, this is the episode for you.Chapters:00:00 Welcome 01:10 Passport Properties Update01:51 World Travel Highlights03:38 Show Impact on Business05:17 Why Create the Series07:22 Real Estate Reality Check09:00 Luxury Service Mindset11:26 Content and Media Strategy14:16 AI and the Deal Maker14:58 Who Buys Luxury Today17:51 Authenticity Takeaways19:22 Final Advice and WrapFOLLOW US:Instagram: @rworldtalkLinkedIn: @rworldtalkpodcastWebsite: https://rworld.com/#RWorldTalk #RealEstate #Realtor #Luxury #PersonalBrand #ContentMarketing #Relationships #AI #Marketing #BusinessGrowth #SouthFlorida #LuxuryHomes #Networking #SocialMedia

In this week's episode of Building Brand Advocacy, Camilla Craven, former Global Brand & Marketing Director at FaceGym and now Fractional CMO & Consultant to multiple beauty brands, unpacks why advocacy is becoming the backbone of modern marketing strategy, from the operational realities of building community to the rise of employee-generated content and AI's growing role. We also dig into why the best marketing leaders aren't just measuring advocacy, they're listening.In this episode, we cover:Advocacy's place in modern marketing and why it's no longer a nice-to-haveCommunity, influencers, and the power of actually listeningTuning out industry noise to focus on what genuinely makes impactOperational struggles, team structures, and the rise of employee-generated contentAI's growing role in how brands build and scale advocacyChapters00:00 Welcome Back Camilla02:45 Advocacy Over Performance10:20 What To Believe When Everyone's an Expert16:28 Fractional CMO Patterns20:10 Tools, Data, and Adoption21:57 The importance Of Listening First23:41 Measuring Advocacy Impact25:30 Influencer Performance Nuance27:07 Future Generations and The Social Media Ban28:29 Martha Stewart MAC Campaign33:39 The Rise In Employee Generated Content (ECG)39:39 AI Tool Consolidation43:14 Who Does Advocacy Best?44:41 TikTok Shop Brand Dilution49:56 Cringe or Community Game51:39 Wrap Up

What does it take to turn a childhood tradition into a platform with 1.5 billion views, without losing what made it real in the first place? In this episode of Winners Find A Way, Coach Trent M. Clark sits down with Michael and Matthew Gardiner, known as the Gardiner Brothers, five-time World Champion Irish dancers, global content creators, keynote speakers, and performers. Michael and Matthew were born in Denver to Irish parents and raised in Galway, Ireland, where their parents put them into Irish dancing to keep their culture alive. That decision became a full career: the brothers went on to become principal dancers with Riverdance, touring the world as lead performers. When the pandemic shut down live shows, they made a choice that changed everything. They started filming themselves dancing to unexpected music, from Michael Jackson to Eminem, and posted it online. That decision grew into a platform with over 9 million followers and 1.5 billion views, and eventually into their touring production, Unleashed, and a keynote and speaking business built around innovation and creativity. What stands out in this conversation is the system behind the art. Michael and Matthew break down their framework, "acting on beat, thinking offbeat": onbeat is your structure (your product, your goals, your process), and offbeat is the creative edge that turns good into great. Both brothers also hold degrees, Michael in architecture and Matthew in civil engineering, and they explain how that technical training shaped the systems now running their business. The conversation also moves into a topic every leader needs to think about right now: discernment, and why real, in-person experience is becoming more valuable as AI reshapes what audiences see online. This episode is a reminder that winners are not people who never face setbacks. Winners are the ones who learn, adjust, lead, and find a way. In This Episode, We Discuss: How a pandemic pause turned into a platform with 9+ million followers and 1.5 billion views The "acting on beat, thinking offbeat" system for building innovation into any business How Michael's architecture degree and Matthew's civil engineering degree shaped the systems behind Gardiner Brothers What it means to be a disruptor by combining things that "don't make sense" together Why discernment and real, in-person experience matter more as AI content grows Growing up as children of Irish immigrants in Denver, and what community and culture taught them about connection Key Takeaways ✨ Systems and creativity have to work together Michael and Matthew's "onbeat, offbeat" framework shows that structure alone will not make you innovative, and creativity alone will not scale. You need both, working in relationship with each other. ✨ Your background is never wasted An architecture degree and a civil engineering degree do not sound like tools for building a global content business. But Michael and Matthew show how that training gave them the systems thinking behind everything they do now. ✨ Discernment is a leadership skill, not just a talent As AI blurs the line between real and fake, knowing the difference between quality and mediocrity, or truth and noise, is becoming one of the most valuable things a leader can teach their team. ✨ Disruption comes from combining what doesn't seem to fit Irish dance and Smooth Criminal should not work together. That is exactly why it did. Innovation often starts by putting two things next to each other that nobody expected. Resources Mentioned Leading Winning Teams by Trent M. Clark: https://leadingwinningteams.trent-clark.com/bookrecording79 Connect with Michael & Matthew Gardiner Website: https://www.gardinerbrothers.com Instagram: https://www.instagram.com/gardinerbrothers/ TikTok: https://www.tiktok.com/@gardinerbrothers Facebook: https://www.facebook.com/gardinerbrothers/ YouTube: https://www.youtube.com/@gardinerbrothers LinkedIn (Matthew): https://www.linkedin.com/in/matthew-gardiner-gardiner-brothers-6b2320296/ LinkedIn (Michael): https://www.linkedin.com/in/michael-gardiner-gardiner-brothers-54897b1ba/ LinkedIn (Company): https://www.linkedin.com/company/gardiner-brothers Connect with Trent M. Clark Trent M. Clark is the CEO of Leadershipity, President of EOS Michigan, global speaker, former Major League Baseball coach, and author of Leading Winning Teams. Website: https://www.trentmclark.com/ Leadershipity: https://www.leadershipity.com/ YouTube: https://www.youtube.com/@Leadershipity LinkedIn: https://www.linkedin.com/in/trentmclark/ Facebook: https://www.facebook.com/TrentMClark Instagram: https://www.instagram.com/trentmclark/ Book: Leading Winning Teams — https://leadingwinningteams.trent-clark.com/bookrecording79 Listen & Subscribe Listen to Winners Find A Way every week on YouTube and all major podcast platforms for conversations with leaders, athletes, entrepreneurs, and high performers who know what it means to overcome adversity and keep finding a way.  

Send us Fan MailWhat does it take to build a global company that competes with the biggest names in the industry while never losing sight of its people?On Episode 97 of The Plant Movement Podcast, Willie Rodriguez sits down with Tony Gonzalez, Founder, CEO, and Chairman of Tire Group International (TGI), to discuss the journey of building one of the world's leading tire distribution companies from the ground up.Tony shares the remarkable story behind his family's tire business, which began in Cuba in 1942, and how he founded TGI in 1992 before launching the Cosmo Tires and Astro Tires brands. He also opens up about selling a majority stake of the company to Roger Penske's private equity group in 2011 and the incredible journey of buying the company back in 2022.This episode goes far beyond tires. It's a masterclass on leadership, company culture, customer experience, branding, and creating a business that people genuinely want to be part of.Topics include:The history of Tire Group International and the Gonzalez family's entrepreneurial journeyBuilding Cosmo Tires into a global value brand competing with premium manufacturersThe engineering, testing, and investment behind designing proprietary tire linesGrowing from an export-focused company to a dominant force in the U.S. marketChoosing business partners based on values, trust, and long-term relationshipsWhy customer experience is a competitive advantage—from no-hassle warranties to surprise swag deliveriesCreating the Tire Delivery Specialist program and redefining service in the wholesale industryHow simple ideas like "Lollipop Friday" strengthen customer relationshipsBuilding a culture where employees become owners through the TGI Owners GroupWhy honesty, transparency, and keeping your word matter more than short-term profitsTony's philosophy that money is the byproduct of doing the right things consistentlyThroughout the conversation, Tony explains how attention to detail, relentless innovation, and investing in people have allowed TGI to grow while maintaining the family culture that has defined the company for decades.Whether you're an entrepreneur, business owner, sales professional, or simply looking to build a stronger company, this episode is packed with practical lessons on leadership, branding, customer service, and creating a business that lasts.Success isn't built by chasing money, it's built by serving people, honoring your values, and doing the little things better than anyone else.

In this FocusCore Podcast episode, host David Sweet interviews Per Rasmussen, President and Representative Director of Millet Mountain Group Japan. Per brings over 30 years of leadership experience at the intersection of European consumer brands and the Japanese market, having led iconic companies including Lego, Braun, Gillette, Groupe SEB (T-Fal), and now Millet. He shares how leadership in Japan has evolved and why the nemawashi(根回し) approach (consensus-building before decision-making), is key to sustainable team management. Per explains the critical role of bridging headquarters and local organizations, warning that leaders who arrive too "HQ-heavy" often fail to listen to what the Japan team actually needs. He discusses how Millet localized its product and market strategy for Japan, moving beyond elite mountaineers to serve everyday hikers, and the patience required to build brand recognition in a crowded market. Per also recounts how he created the electric kettle category in Japan from zero, growing it to nearly 2 million units annually. The conversation covers omni-channel retail challenges, the limits of data-driven analysis for smaller organizations, and what Per wishes he had known when he first arrived in Japan 35 years ago.The 2026 FocusCore Salary Guide is here: 2026 Salary GuideIn this episode you will hear:Why nemawashi(根回し) is essential for leading Japanese teamsHow "HQ-heavy" leadership fails in JapanMillet's Japan market segmentation strategyCreating the electric kettle category from zero to 2 million unitsOmni-channel retail challenges in JapanWhat 30+ years in Japan has taught Per about patience and trustAbout Per Rasmussen:​Per Rasmussen has built his career at the intersection of European brands and the Japanese market, bringing more than three decades of leadership experience in Japan.He currently serves as President and Representative Director of Millet Mountain Group Japan, where he leads the local development and growth of the French outdoor brand.With deep expertise in strategy, consumer-centric product and marketing development, and multi-channel retail operations, Per is known for translating global brand ambition into locally relevant, sustainable growth. He is also recognized for building strong Japanese teams and serving as a trusted bridge between global headquarters and local organizations.Outside of work, Per spends much of his time in his small garden, where he grows chilies, herbs, and tomatoes, turning them into powders, sauces, pickles, and pastes that he shares with the younger staff in his office. He is also a keen observer and small-time collector of Japanese pottery. Per's wife is Japanese, and the couple met in Denmark, marrying in 1983 before moving to Japan in 1989. They have two adult sons, both based in Copenhagen, Per's home country of Denmark. Per and his wife are avid intermediate skiers, and he is looking forward to returning to scuba diving next year, staying active at the gym to prepare. Japan's food, sake, shochu, and wine scene also remains a favorite pastime, often paired with domestic travel to off-the-beaten-path destinations and time with local friends.Connect with Per Rasmussen:LinkedIn: https://www.linkedin.com/in/per-rasmussen-3b58321b/Millet Japan Website: https://www.millet.jp/?srsltid=AfmBOorafRuzcjjgEtFWy186m7zJtupcFZWiHb-ylDwbJBXrW1KVVms-Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/Twitter: https://twitter.com/focuscorejpFacebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/Website: https://www.japan.focuscoregroup.com/This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

From Filmmaker to Honest Mum: How Vicki Broadbent Built a Global Brand While Raising Three KidsWhat happens when an award-winning filmmaker becomes one of the world's first parenting bloggers?In this episode of The Running Wine Mom, Samantha sits down with Vicki Broadbent, creator of Honest Mum, author of The Working Mom (formerly Mumboss in the UK), television personality, and advocate for maternal rights.Vicki shares her journey from directing films and television to becoming one of the UK's original digital creators. Together, they discuss the realities of motherhood, imposter syndrome, birth trauma, work-life balance, content creation, and why women need to stop waiting for permission to pursue their dreams.Vicki also opens up about raising three children with a large age gap, recovering from a serious back injury, navigating confidence after motherhood, and writing her newest children's book, Greek Myths: Folktales and Legends.Whether you're a parent, entrepreneur, creator, or simply someone trying to juggle life's many roles, this conversation is packed with wisdom, honesty, and encouragement. In This Episode How motherhood changed Vicki's career trajectory  Why going from zero to one child was the hardest transition  Recovering from a severe back injury while parenting three children  The truth about imposter syndrome and confidence  Why Vicki dislikes the term "mompreneur"  Growing Honest Mum into a globally recognized brand  Building a career during the early days of blogging  The importance of therapy, healing, and self-care  Content creation tips directly from Meta's Creator Program  Social media growth strategies that actually work  Why consistency matters more than perfection  The inspiration behind Greek Myths: Folktales and Legends The myth of Persephone and why it resonates with mothers  Raising confident children while pursuing ambitious goals  Advice for moms who feel overwhelmed and behind Memorable Quotes"You do have to take risks and it's not going to work out all the time—and that's okay.""If you don't live your life, you can't really create.""The biggest jump in motherhood is going from zero to one child.""Creativity is a muscle that requires exercise."Connect with Vicki BroadbentHonest MumHonest MumInstagramInstagram @honestmumBook: Greek Myths, Folktales & LegendsGreek Myths, Folktales & LegendsConnect with The Running Wine MomWebsiteThe Running Wine MomInstagramInstagram @therunningwinemom_

Today on Journey Map, we're joined by Rob Duncan, creative director and partner of Mucho. In this episode, we discuss Rob's journey from childhood passions to working at some of the most respected names in design, the evolution of the industry and how authentic relationships drive lasting success. Learn More from Rob and Mucho:Visit Mucho: https://wearemucho.com/Connect with Rob: linkedin.com/in/robduncandesign

Live from the National Restaurant Show, Pepper Lunch CEO Troy Hooper joins Kyle Closed Monday to talk restaurant real estate at scale. Site selection, co-tenancy strategy, AI-powered site scorecards, franchisee support structure, and the B-minus site mistake they made against their own instincts and what it cost them. If you're a franchisee, franchiseor, or multi-unit operator thinking about your next location, this one is a must listen.Key ConversationsHow Pepper Lunch gets 68-72 seats in 1,700 square feet Why cotenancy isn't just a preference The 362-point site benchmark scorecard How they structure franchisee real estate supportcWhy they approved a B-minus site The one thing to fight for in a new development TI vs. rent and escalations Chapters0:08 — Troy intro: Pepper Lunch's US and global pipeline2:03 — Box size, kitchen design, and hitting 68 seats in 1,700 square feet3:27 — How Pepper Lunch supports franchisees through the full real estate process5:58 — Why emerging brands can't get real estate wrong6:34 — Cotenancy strategy: what they look for and how it gets written into the lease8:01 — East Coast vs. West Coast development and why the model has to flex10:55 — Rents and escalations: why TI is a trap and how to run the 10-year math13:08 — How to present franchisees to landlords and what landlords are asking for now15:32 — The 362-point AI site scorecard and what the data changed18:38 — The B-minus site mistake: what happened and what they'd do differently20:10 — New development: the one thing worth fighting for20:43 — Where Pepper Lunch will be by NRA 2027Where to Find Kyle and 10Repkyle@10rep.co | @kyleinserra | www.10rep.coRestaurant Real Estate Profitability Calculator: https://calculator-app-softmind-solut...

In this episode, Super Dave from Stockton's Style Elements crew breaks down how he's evolving breaking from pure art into a global business. From international expansion to official licensing, he shares how he's helping shape the future of hip hop culture while staying rooted in respect and community. We dive into how crews can level up from local scenes to worldwide impact building structure, sustainability, and long-te rm legacy in breaking.  

Logan, Queensland, doesn't typically produce global empires. Jason Daniel didn't get that particular memo.The founder and CEO of LSKD built a self-funded, $400M global activewear brand from a BMX nickname, a carpenter's apprenticeship, and five years stuck at $3 million in annual revenue—and he did it without a single outside investor. What broke the plateau wasn't a strategy. It was books, a self-development course called Landmark Forum, and the birth of his son Hendrix six months before he scrapped everything and rebranded.In this conversation, Jason talks about what the plateau actually feels like from the inside—the canceled orders, the weeks he couldn't pay himself, the quiet question of whether he'd have to go back to the job site. He talks about why he trademarked "1% better every day," how a mission that started as an internal team value became the spine of a 700-person company operating across three countries, and what it actually takes to scale a culture without hollowing it out. He also gets into his own running journey: from a sub-1:30 half marathon that nearly broke him, to chasing a sub-three-hour full—and why he believes the grind of distance running and the grind of building a brand are teaching him the same thing.Some brands sell a lifestyle. LSKD built one first.Tap into the Jason Daniel Special.If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! S H O W  N O T E S  -The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run  -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠-Take our podcast survey: https://tinyurl.com/3ua62ffzInstagram: @jasondaniel_Website: lskd.co

Send us Fan MailWhat does it take to redesign the outdoors for everyone? Gnara Co-Founder GG Edwards joins our Season 14 finale to share how a glacier in Alaska sparked a revolution in outdoor apparel.While guiding on the Mendenhall Glacier, GG faced a choice every woman in the backcountry knows too well: trek across crevasses and peel off layers in freezing temps, or risk dehydration. Instead, she asked a simple question — what if her fly worked like the guys'? That idea became the patented GoFly® zipper and the brand now known as Gnara (formerly SheFly).In this conversation, GG opens up about sewing prototypes in her Vermont dorm room, a Kickstarter that raised over $100K in a single day, surviving a factory collapse during the pandemic, and the bold rebrand from SheFly to Gnara.We dig into why 56% of women report a bathroom accident outdoors, the taboo Gnara is dismantling, and the customer stories that prove this is so much bigger than a zipper — from Yosemite climbing guides to a solo round-the-world sailor. Plus GG on mountain biking, ice climbing, and training for the NYC Marathon.Episode Links:Gnara on InstagramGnara's WebsiteGnara on YouTubeThis episode was Produced by Jordyn Smith, follow her on Instagram @jordyn.journeysFollow us on Instagram, @HikesandmicsThis episode's music was created by Ketsa, follow him on Instagram @Ketsamusic AllTrails+I'm excited to share that I'm now a Trailheads Ambassador for AllTrails+! If you love exploring the outdoors, AllTrails+ is your ultimate adventure companion. Get offline maps, real-time wrong-turn alerts, and trail previews to help you hike smarter and safer. Plus, with 3D maps and deeper trail insights, planning your next trek has never been easier.Try AllTrails+ free for 7 days, and when you sign up using my referral link, you'll get 30% off your AllTrails+ membership!Sign up here: AllTrails+ (promo is only redeemable via web and not the app)Ursa Minor Outfitters - Inspired by the outdoors, Created by local artists Go check them at www.ursaminoroutfitters.com and don't forget to enter the promo code HikesMics10 at checkout to receive 10% off your order. 

Watch this episode on YouTube! In this episode, Kirsten Flory dives into the incredible entrepreneurial journey behind Nike through the bestselling memoir Shoe Dog by Phil Knight. Most people see Nike as a global powerhouse, but few realize the company spent nearly 18 years fighting for survival before becoming a household name.  Kirsten unpacks the lessons small business owners can learn from Phil Knight's relentless perseverance, willingness to take risks, and ability to stay committed to a vision even while living on the edge of financial ruin. From selling track shoes out of the trunk of a car to building one of the most recognizable brands in the world, this episode explores: Why passion matters more than immediate success The importance of mentors and challengers in your life How surrounding yourself with the right people can shape your future Why niche focus can actually accelerate growth The risks and rewards of entrepreneurship What is means to "live on the float" while building a business How innovation and customer feedback drive long-term success Why questioning and challenging ideas inside your company is healthy The power of branding, partnerships, and culture Kirsten also reflects on how entrepreneurs often face skepticism from family, friends, and society while pursuing unconventional dreams - and why persistence is often the difference between failure and breakthrough success. If you've ever wondered whether your hard work is worth it, this episode is a reminder that some of the greatest success stories took years - sometimes decades, to become reality Key Takeaways: Nike was not an overnight success - it took 18 years to break through Staying focused on a niche can create momentum before expansion Entrepreneurs need people around them who challenge their thinking Innovation often comes from listening closely to customer feedback Passion and perseverance are critical during difficult seasons of business Building a strong culture matters just as much as building revenue Connect with Kirsten Flory at: Instagram Facebook LinkedIn  

   SHOW NOTES Dr. Sandra Lee, known globally as Dr. Pimple Popper, joins Linda Mitchell on the Sisterhood of S.W.E.A.T. to discuss purpose, confidence, entrepreneurship, social media success, leadership, and helping people transform their lives. Topics include: • Building a billion-view platform from an unexpected specialty • Turning passion into impact • Confidence and healing • Entrepreneurship and leadership • Season 2 of Dr. Pimple Popper: Breaking Out • Mentoring future doctors • Social media growth and influence • Reinvention and purpose  keywords Dermatology, Social Media, Personal Branding, Success, Authenticity, Healing, Confidence, Medical Career, Media, Inspiration  key  topics Journey from dermatologist to media sensation The importance of authenticity and staying true to oneself Balancing physical and emotional healing in dermatology Overcoming personal health challenges publicly Lessons for turning niche skills into impactful careers  guest  name Dr. Sandra Lee Titles From Practice to Fame: The Dr. Pimple Popper Story How Authenticity Built a Global Brand in Dermatology  sound bites "We've had over a hundred episodes now, it's crazy." "Stay true to yourself and do good." "I just want to make people happier and feel better." Chapters 00:00 The Unexpected Journey of Dr. Pimple Popper 02:19 Staying True to Yourself 05:30 The Emotional Connection in Dermatology 08:13 Facing Personal Challenges 09:53 Legacy and Impact  resources Dr. Sandra Lee (Dr. Pimple Popper) Instagram - https://www.instagram.com/drpimplepopper/ Dermatology Success Stories - https://www.aad.org/public/diseases/a-z/dermatology-success-stories  guest links Instagram - https://www.instagram.com/drpimplepopper/  

In this episode, Travis sits down with Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and one of the most influential marketing leaders in the world. Raja shares his incredible journey from studying chemical engineering in India to leading branding and marketing initiatives for some of the world's biggest companies, including Citibank and Mastercard. Along the way, he discusses cultural intelligence, financial lessons learned during the 2008 crisis, and the future of marketing through his groundbreaking concept of “Quantum Marketing.” On this episode we talk about: Raja's unconventional career path from chemical engineering to global marketing leadership Cultural lessons learned while living and working in India, Dubai, London, and New York How Mastercard transformed into one of the world's most recognizable brands The importance of diversification and smart investing after the 2008 financial crisis Raja's concept of “Quantum Marketing” and how AI, neuroscience, and behavioral economics are reshaping the future of business Top 3 Takeaways Marketing is deeply tied to culture. Understanding people's values, behaviors, and norms is essential if you want your messaging to resonate globally. Diversification matters. Depending entirely on one company for both your income and investments can create major financial risk. The future of marketing will belong to companies that embrace AI, behavioral science, data, and multi-sensory customer experiences. Notable Quotes “Hope is not strategy.” “Marketing always operates in culture.” “Don't put all your eggs in one basket.” Connect with Raja Rajamannar: LinkedIn: Raja Rajamannar  Instagram: @raja_rajamannar Other: Quantum Marketing Book Website Other: Mastercard Official Website A Word from Our Sponsors: https://invest.modemobile.com/travismakesmoney - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer!- To learn more about Mode Mobile and its investor community, go to-Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, K+L share what it really takes to create a podcast that lasts. From recording awkward early episodes on a $15 mic to building Almost 30 into a global brand and loyal community, they open up about the behind-the-scenes realities of starting a podcast in 2026. They dive into what actually makes a podcast stand out in today's world, why personality matters more than ever in the age of AI, and how your voice and story become your biggest advantage. If you've been waiting to feel “ready” to share your message, this episode is your sign to start. K+L also open up about the identity shifts, self-doubt, nervous system regulation, video anxiety, and growing pains that no one talks about. This is your reminder that the people you admire started messy too—and that consistency + connection will always matter more than perfection. We also talk about: Why most podcasts fail before they ever find momentum The importance of finding your unique voice in the AI era How to stop obsessing over downloads + focus on mastery Why listeners connect more deeply with hosts than guests The real reason community-building matters for podcast growth How social media + short-form clips drive discoverability in 2026 The surprising psychology behind “cult-like” podcast communities Why interview shows are harder to grow today than solo formats The exact mindset shift that helped Almost 30 build a loyal audience for 10 years Resources: Instagram: @lindseysimcik  Instagram: @itskrista  Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book.  Sponsors: Ka'Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order. Cozy Earth | Head to https://cozyearth.com and use code ALMOST30 for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here!  Ritual | Don't settle for less than evidence-based support. Save 25% on your first month at https://www.Ritual.com/ALMOST30.  BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month. Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30. Naturium | Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/ALMOST30 for 10% off your first purchase today. To advertise on this podcast please email: partnerships@almost30.com. Learn More: https://almost30.com/about https://almost30.com/morningmicrodose https://almost30.com/book Join our community: https://facebook.com/Almost30podcast/groups https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast https://youtube.com/Almost30Podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer.  Almost 30 is edited by Garett Symes and Isabella Vaccaro. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google has edged Apple out as the number one spot on this list now. Apple had occupied the number one spot for the last four years. This year, it's Google. The tech giant's brand value grew 57% over last year according to the data and analytics giant, which now values it at $1.48 trillion. The most powerful brands in the world according to Kantar Brands Report. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you looking for a fabulous all inclusive getaway that both the parents and kids can enjoy? Head to Dreams Los Cabos Suites Golf Resort and Spa!  It is the perfect getaway for the entire family. Kids can enjoy the explorer's club, including the fun Master Chef Jr. program and adults can get some alone time at the adults only pool or spa.  Tons of family fun to enjoy together at the infinity pool or on the beach.  Nightly entertainment and great cuisine add to the daily fun and relaxation!  Lindsay Pullen, Direcor of Global Brands for Hyatt Inclusive Collection, joins Michelle to share more about what makes the Dreams All Inclusive properties so great for family vacations!Kelli Barret is currently starring in Beaches as Bertie White, half of the duo and their iconic friendship that transcends the years and all that life throws their way.  She talks all about the show and what makes it so special for moms and daughters, friends, and just about anyone to see together!  She is also a certified life coach and runs "Empowered Artist Coaching," a service where she helps artists lead beautfully artistic lives and gain the ability to execute that on their own terms.Every May, millions of Americans begin planning interstate moves — and every year, thousands fall victim to moving scams. As peak moving season approaches, the U.S. Department of Transportation's Federal Motor Carrier Safety Administration (FMCSA) is renewing its push to get free, practical resources into consumers' hands before they sign a contract or hand over a deposit. Ryan Snyder, the director of governmental and legislative affiars for the federal motor carrier safety administraion joins Michelle with tips on how to protect your move.

This is one of the most personal shares I've ever made. Behind the events, the success, and everything you see publicly… there was fear, doubt, depression, and moments where I thought everything might fall apart. In this conversation, I open up about: My divorce and the emotional impact it had on me Battling impostor syndrome while building a global platform The fear of failure, financial stress, and uncertainty How I shifted from fear into trust and purpose The identity changes that transformed my life The practices that helped me heal (gratitude, forgiveness, presence) What I realized is this: The external world only has power if you let it control how you feel internally. The Portal To Ascension platform is a resource for awakening to the truth of our existence while exploring the nature of reality and the cosmos. Our efforts are aimed at manifesting full disclosure of: • Humanity's ancient origins • The truth of the Extraterrestrial presence • The release of advanced technology • Transparency within business and global economic affairs • An understanding beyond our third dimensional perception Official website: https://portaltoascension.org/ Official Facebook Page: https://www.facebook.com/PortalToAscension/ Official Instagram Page: https://www.instagram.com/portaltoascension Official Twitter Page: https://twitter.com/p2ascension Official Telegram Chat Room: https://t.me/portaltoascension Join Our Rapidly Growing Mailing List: https://portaltoascension.org New Living Expo: https://NewLivingExpo.com Online Events: https://portaltoascension.org/upcoming-events/ Also Find Us On : Spotify: https://open.spotify.com/show/3uolCCJknWQV9I3i07OZtC Apple Podcast: https://podcasts.apple.com/us/podcast/portal-to-ascension-radio/id1544194663

Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand.    About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion.    Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?

What if the signs you keep ignoring are actually pointing you toward your purpose?In this episode of Owning Your Legacy, Holly Garrard, founder of Fundae, shares how she walked away from a 25-year career in media to build a brand rooted in purpose, sustainability, and personal transformation.After years in corporate leadership roles at companies like iHeart and ESPN, Holly felt a deeper pull to create something of her own. What followed was a journey shaped by personal challenges, intuition, and a relentless drive to build something meaningful.From navigating a difficult divorce and a life-altering health scare to launching Fundae from scratch, Holly's story is a powerful reminder that clarity often comes through action, not certainty.This conversation explores what it takes to trust yourself before you feel ready, how personal experiences can shape a mission-driven business, and why resilience is required to bring any vision to life.Holly also shares how she built Fundae, a sustainable footwear brand designed around modular design and personalization, and how she took it from an idea to the runways of Paris and Milan Fashion Week. If you are building something, questioning your path, or waiting for the right moment, this episode will challenge you to move forward anyway.Learn more about Holly Garrard and Fundae:https://fundae.com✔ Purpose often reveals itself through hardship✔ You do not need permission to start✔ Intuition is a powerful guide in business and life✔ Building something meaningful takes time and patience✔ The journey is bigger than the productIf you enjoyed the episode please share it with others, and rate, review, and subscribe wherever you get your podcasts. To learn more about me and how I am Owning My Legacy, you can find me on Instagram @LauretteRondenet and online at lauretterondenet.com. 

IT'S A BIRD! IT'S A PLANE! IT'S A . . . DOGHOUSE? Throughout Charles Schulz's Peanuts stories, Snoopy has used his incomparable imagination to go on iconic aviation and space adventures. He's transformed himself into a World War I flying ace, a charter pilot, an astronaut, and even a helicopter. Today on AirSpace, we learn how Charlie Brown's best friend Snoopy became a bona fide aerospace legend. We also learn about his impact on real-life aerospace industry and culture, including as a symbol of flight safety at NASA and a very special role on the uncrewed Artemis I mission in 2022. Thanks to our guests in this episode: Benjamin Clark, Curator at the Charles Schulz Museum Melissa Menta, SVP of Global Brands and Communications for Peanuts Worldwide Find the transcript for this episode and more information at s.si.edu/AirSpaceS11E11.Subscribe to our monthly newsletter at s.si.edu/airspacenewsletter.To learn even more about Snoopy in space, check out this article from Air & Space Quarterly. AirSpace is made possible with the generous support of Lockheed Martin.

In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton speaks with Marisa Poster, Co-Founder of PerfectTed, about how a deeply personal founder story turned into a fast-scaling global consumer brand. Marisa shares how her own experience with anxiety and ADHD shaped the creation of PerfectTed, and why leaning into that story became a turning point for the brand. What started as a personal solution evolved into a clear positioning strategy built on authenticity, empathy, and connection. The conversation also explores how PerfectTed scaled without heavy advertising, instead focusing on physical availability and retail distribution, now reaching nearly 40,000 stores across 50+ countries. Marisa explains why shelf presence became their primary growth engine and how retail partnerships helped accelerate awareness globally. A recurring theme throughout the discussion is the importance of relationships over transactions, and how long-term brand building depends on trust, consistency, and emotional connection with consumers. Key Topics Covered: • How a personal health journey shaped the PerfectTed brand • Why founder storytelling drives consumer trust and brand loyalty • Scaling through retail distribution instead of paid advertising • The importance of physical availability in global growth • Why relationships matter more than transactions in modern retail • Building a brand across 50+ countries and thousands of stores • Balancing authenticity with commercial scale Thank you to Vusion for supporting Omni Talk Retail's live coverage from Retail Technology Show 2026! #RTS2026 #RetailTechnologyShow #OmniTalkRetail #PerfectTed #MarisaPoster #ChrisWalton #RetailStrategy #ConsumerBrands #FounderStory #BrandBuilding #RetailInnovation #Entrepreneurship #CustomerExperience #GlobalBrands

Scaling a big American brand globally is not a guaranteed recipe for success any more. Market localization is key to building relevance and trust, especially in Asia. Here, locally founded brands move faster, without the shackles of ‘big brand' bureaucracy. For leaders in the headquarters of multinational corporations, this type of freedom and pace may feel unusual, but as our guest today explains, it's the norm in Asia. Joining us is Singapore-based Eugene Lee, CMO of fast-growing premium tea brand CHAGEE. Eugene's transition from growing US brand McDonald's throughout Asia, to now growing a Chinese brand globally, has afforded him the chance to spot the rule differences in how brands activate across markets. And while the ideas come fast and pace of implementation even faster, Eugene stresses it's never at the expense of a long term ambition. And that, he says, is giving big global brands a run for their money.---Learn more:Looking Outside podcast www.looking-outside.comConnect with host, Jo Lepore on LinkedIn & Substack & jolepore.comConnect with Eugene on LinkedInCheck out CHAGEE https://global.chagee.com/id/en---⭐ Follow & rate the show - it makes a difference!---Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.All views are that of the host and guests and don't necessarily reflect those of their employers. Copyright 2026. Theme song by Azteca X.

Nathan Chan is the founder of Foundr, an entrepreneurial education platform that's helped 4M+ entrepreneurs globally. Interviewed 100+ business icons like Branson and Huffington. Built and sold an ecommerce brand from scratch. Top 3 Value Bombs 1. You don't need connections or experience to succeed. You need obsession, grit, and resourcefulness. 2. A great product that solves a real problem markets itself. 3. It's not what you know, it's who you know. Find people who've solved your problem and learn from them. Check out Nathan's website and get a 14-day trial for $1 - Foundr Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days. Blinkist - Turn your spare moments into learning moments with Blinkist. Go to Blinkist.com/fire to start your free trial and lock in an extra 30 percent off today.

Josh Malczyk is the Global Brand Director for K2 and Line Skis, he's a good friend, and a guy that I saw go from the bottom of the barrel of ski marketing with a niche brand, to the top of the food chain directing one of the industry's most iconic brands....From the core skier wearing Tall T's to the collared shirt wearing brand guy. It's fun to see friends grow up/move up and last time I talked with Josh on the podcast, he was secretly on his way out of Line Skis for the first time. On part 2,we talk about leaving his job, Season Equipment, coming back to Elevate Outdoor Collective, how K2 became a boot company, and how to bring K2 Skis back. Josh Malczyk Show Notes: 4:00: Athletes, round 1 at K2, and the beginning of Season Equipment 22:00: Elan Skis:  Over 75 years of innovation that makes you better. 24:00: Season, snowboard factories in Dubai, Josh's last Season, and back to Elevate 42:00: Outdoor Research: The best comes out of the Pacific Northwest 45:00: Round 2 at K2 and it's a different company, promoted the top, travel, and more 63:00: Inappropriate Questions with Stewart Beall

เปิดพอดแคสต์เอพิโสดนี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุดทำไมแบรนด์เครื่องประดับไทย ถึงได้ร่วมงานกับ Disney? และทำไมห้างดังในมาเก๊าและฮ่องกง ถึงเป็นฝ่ายติดต่อเข้ามาหา?นี่คือการเดินทางตลอด 14 ปีของ RAVIPA แบรนด์เครื่องประดับไทย ที่เริ่มต้นจากเงินทุนเพียง 10,000 บาท และร้านเล็กๆ บน Instagram จากจุดเริ่มต้นที่ยึดมั่นในดีไซน์ที่แตกต่าง และการสร้างเครื่องประดับที่มี “ความหมาย” วันนี้ ธนิสา วีระศักดิ์ศรี สามารถพูดได้อย่างเต็มปากว่า RAVIPA กำลังก้าวเข้าสู่บทใหม่ บนเวทีที่ชื่อว่า ตลาดโลกอะไรคือเข็มทิศที่ทำให้แบรนด์เล็กๆ เติบโตมาถึงจุดนี้? และอะไรคือสิ่งที่ต้องแลก เพื่อมายืนอยู่ในตำแหน่งนี้?ติดตามได้ใน The Secret Sauce อีพีนี้

Today I sit down with Jason McCann, Co-Founder and CEO of Vari - a company that started when his business partner stood at a cardboard box complaining of back pain and turned that moment into a brand that has shipped millions of desks and transformed over a thousand offices. Jason built Vari direct-to-consumer in an industry that had never seen it. He bootstrapped the company while every instinct in the market said raise capital and burn cash. He became the fastest-growing company in Dallas, survived COVID after just putting $15 million into a TV campaign and opening 12 showrooms, and came out the other side as a fundamentally different leader. We go deep on what it actually takes to innovate legacy product categories, how he recruited the former Chief People Officer of Southwest Airlines over a cup of coffee, and why an introvert had to learn to over-communicate when hundreds of families were counting on him. I hope you enjoy this episode as much as I did. Links: Vari - https://www.vari.com/ Jason on LinkedIn - https://www.linkedin.com/in/jason-mccann-vari/ Support our Sponsors Collateral Partners: https://collateral.com/fort Ramp: https://ramp.com/powers Topics: (00:00:00) - Intro(00:03:29) - How Vari was started(00:08:42) - How entrepreneurs should think about product development(00:11:24) - How Jason approaches AI(00:24:07) - Developing the standing desk(00:36:53) - Jason's approach to manufacturing(00:47:16) - How Vari develops new products and services(00:56:59) - Bringing on the head of people of Southwest Airlines(01:04:31) - How Vari thinks about innovation vs. leaving products alone(01:14:55) - The future of work in 2026(01:19:50) - The reindustrialization of America(01:23:36) - Jason's unique leadership style(01:28:47) - Why Jason only wears black(01:31:52) - What a week looks like for Jason(01:40:46) - How vari runs exec meetings Chris on Social Media: X: https://x.com/fortworthchris Instagram: https://www.instagram.com/thepowerspodcast LinkedIn: https://bit.ly/45gIkFd Watch POWERS on YouTube: https://bit.ly/3oynxNX Visit our website: https://www.powerspod.com/ Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO

Disclaimer: This podcast episode was recorded on 22nd February 2026, prior to the outbreak of conflict in the Middle East. Please note that any references or discussions reflect the context and information available at the time of recording.In this episode of In Conversation With, Georgie Coleridge Cole meets digital entrepreneur and global tastemaker Karen Wazen. With over eight million Instagram followers, Karen has built a standout international brand spanning eyewear, accessories and investment ventures – all while keeping family, authenticity and community at the heart of everything she does. From walking the Grammys red carpet to running multiple businesses with her husband, she shares what it really takes to juggle life in the public eye.In this candid chat, Georgie and Karen explore her journey from content creator to founder, her approach to motherhood and marriage, and the importance of a strong support system. They also discuss wellness habits, career highs, navigating pressure and staying grounded, plus her advice for women building something of their own. Don't forget to like, comment and subscribe for more.SheerLuxe ME | https://tinyurl.com/2vvr9935 Georgie Coleridge Cole | @gcoleridgecole | https://www.instagram.com/gcoleridgecole/ Róhe Signature Baggy Boyfriend Jeans | https://tinyurl.com/4z8yjytn Saint Laurent Le Loafer Leather Loafers | https://tinyurl.com/mvcbw3xh Pairs Bamboo Socks | https://www.pairs-socks.com/products/correct-grey-bamboo-socks Karen Wazen | @karenwazen | https://www.instagram.com/karenwazen/ Karen Wazen Gala Sunglasses (alternative) | https://karenwazen.com/products/gala-black-sunglasses Khaite Sue Jacket | https://khaite.com/products/sue-jacket-in-toffee-suede TOTEME Leather Wedge Pumps | https://tinyurl.com/26rmxje8 Valentino Garavani Black Shoulder Bag | https://tinyurl.com/4f99brpjAndrea Wazen Katy Sling Lace Leopard Shoe | https://tinyurl.com/mwv245md Andrea Wazen | https://andreawazen.com/ Karen Wazen Carolyn Sunglasses | https://tinyurl.com/2xa68jrd Khaite Jett Suede Mini Skirt | https://tinyurl.com/ympkmdyy

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart […] The post Now with More Snoopy and Charlie Brown! appeared first on Marketing Over Coffee Marketing Podcast.

This week, Jason is joined by Cam Fordham!Cam is the mastermind behind some of the biggest digital marketing campaigns in entertainment and sports history. From helping artists and athletes building their online presence to running an agency that connects global brands with massive audiences, Cam's story is all about vision and execution. What started as a few digital partnerships in the music space has led into a full service creative powerhouse, managing content for some of the most recognizable names in the world.Cam dives into how he bootstrapped while scaling the business, his connection with Todd from Raising Cane's, and the moment he couldn't believe the numbers in front of him. He breaks down which events drive the most impressions, the most effective marketing tactics he's learned, and the importance of honesty, relationships, and maintaining a human element. Cam also shares his perspective on the future of content, Get Engaged's investment arm, how to bring fresh ideas into tired spaces, the toughest challenges in his industry, the benefits of LinkedIn, where he sees AI heading, and wraps up with a rapid-fire round. Cam reveals all this and so much more in another episode you can't afford to miss!Host: Jason TartickCo-Host: David ArduinAudio: John GurneyGuest: Cam Fordham + Get Engaged MediaStay connected with the Trading Secrets Podcast! Instagram: @tradingsecretspodcast Youtube: Trading SecretsFacebook: Join the Group