Podcasts about global brands

✨  Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion  ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey  ☁️ Career moves that helped her go from sales associate to global retail director  ☁️ Advice for breaking into fashion retail without following a traditional path  ☁️ The leadership traits that set you up for long-term success in retail and beyondJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

What does it take to turn one handbag into a worldwide fashion brand? In this episode of Handbag Designer 101, Emily Blumenthal sits down with the iconic Rebecca Minkoff to unpack the journey from her first design to building an empire that changed the handbag industry forever.It all started with the Morning After Bag—a now-legendary design born from a chance encounter with actress Jenna Elfman and fueled by early internet buzz. From there, Rebecca's brand exploded, capturing the spirit of modern femininity and defining what it meant to build fashion with both form and function.

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily. More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.In this podcast, I reveal:• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clientsI'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.As I explain in the podcast:"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.Get the show notes:https://exposureninja.com/podcast/360/Listen to these episodes next:How To Rank in Google's AI Modehttps://exposureninja.com/podcast/357/58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

Brian Smith is the Founder of UGG, the globally recognized sheepskin boots brand. Originally from Australia, he transitioned from a career in accounting to entrepreneurship after studying at the UCLA School of Management. Brian launched UGG Imports in 1978 with minimal capital and a bold vision to introduce sheepskin boots to the American market. Over the course of two decades, he built the brand into a cultural icon renowned for its comfort and quality — before eventually selling it to Deckers Outdoor Corporation. In this episode… Every entrepreneur dreams of turning their idea into a household name, but few consider the financial hurdles and missteps that can threaten even the most promising ventures. What do you do when your product starts to gain traction, but the business is financially drowning? Brian Smith, the founder of a now-iconic footwear brand, shared hard-won lessons on breaking into a resistant market. Drawing from his experience as a surfer and former accountant, Brian explained how deeply understanding your target audience and reflecting on their aspirations can transform marketing outcomes. His breakthrough came when he stopped using professional models and instead featured young surfers in authentic settings. He also cautioned against the dangers of “profitless prosperity,” where rapid sales growth outpaces financial planning, and stressed the importance of sound financial literacy and timing when scaling a product-based business. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Smith, Founder of UGG, to discuss how he created an iconic footwear brand. Brian reveals how surf culture shaped UGG's early marketing, why selling a fast-growing business was necessary, and how he's mentoring modern entrepreneurs today. Listeners will learn about Brian's innovative marketing strategies and the critical role of resilience in business success.

She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

She's a familiar voice to thousands of us across West Central Florida. As the midday host for Tampa Bay's NPR station, WUSF, Lisa Peakes keeps us company as we work, eat lunch, run errands, sit in the school carline or whatever else we happen to be doing in the afternoon. Lisa reads the news, shares the weather report and tells us about local events, all in that friendly, soothing voice that's become a constant companion. As her WUSF Public Media colleagues, we can tell you that Lisa is even more fascinating than the information she broadcasts. So in this bonus episode, we wanted to give you a chance to get to know the woman behind the microphone.  In this vulnerable conversation, Lisa reveals why radio became so important to her as a child. She also explains how she developed a passion for competitive fitness. The St. Petersburg resident also reveals what she eats on a typical day, and recommends some of her favorite local restaurants for take-out.Thanks to The Zest's brand manager, Alexandria Ebron, for suggesting this episode. If you have a suggestion for a Zest guest, please send it to: info@thezestpodcast.com.Related episodes:Dietitian Deanna Wolfe on Wellness Trends, Disordered Eating and Finding Food FreedomGiuliano Hazan Honors Mother Marcella Hazan's Legacy Through Italian Cooking Classes in Sarasota and ItalySunshine State Vanilla's Stephanie Webb Spills the Beans on Florida Vanilla SymposiumCookbook Author & Cancer Survivor Rujel Buggs: “Don't Wait” to Start Eating RightPro Basketball Player (and Dalia's Bonus Daughter!) Ariel Colón Reveals Her Slam-Dunk DietHow “Fab the Vegan” Dropped 150 Pounds, Reversed Diabetes & Became a Plant-Based InfluencerHow Gatorade Went from Gainesville to Global Brand

In this Season 10 finale of The Remarkable Retail Podcast, Steve interviews Vuori CEO & Founder Joe Kudla live on-stage during the closing keynote of the CommerceNext Growth Show in New York. Steve and Michael also are on-stage for a session gleaning the top retail trends of the year so far and set the stage for what's most important to focus on the balance of the year.Instead of covering the week's headlines, Michael and Steve zoom out to examine the trends that have defined the year thus far. Tariff turbulence remains the dominant storyline, with the July 9th extension deadline looming and limited trade progress made—raising uncertainty about supply chains, pricing, and margins. Retailers are already grappling with rising costs and making difficult decisions about whether to absorb the impact through vendor, consumer, or margin adjustments.They spotlight a troubling acceleration in store closures, forecasting 2025 as a record year for retail contraction, particularly in drugstore and department store categories. Meanwhile, growth continues to concentrate, with Amazon, Walmart, and Costco accounting for over half of all incremental retail gains. Smaller out-performers, such as Vuori and Abercrombie, stand out, but the middle is collapsing through a combination of unremarkable business designs and lackluster execution.The hosts also analyze the contrasting fortunes of Walmart's soaring apparel success versus Target's continued slump and reflect on emerging disruption from agentic AI—potentially reshaping how consumers search, shop, and connect with brands. With luxury contraction predicted for the first time in 15 years and labor dynamics in flux, retailers face a complex and volatile landscape.Then, it's over to an on-stage interview with Vuori CEO & Founder Joe Kudla, who joins Steve live for the closing keynote at the CommerceNext Growth Show in New York City for a candid and inspirational conversation about scaling a lifestyle brand with purpose. Joe shares how Vuori—rooted in the beachside town of Encinitas, California—pivoted from a near-collapse to a $5.5 billion valuation last year, thanks to an obsessive focus on product quality, fabric innovation, and deep community connection.Kudla walks listeners through Vuori's growth strategy: starting with DTC success, expanding to wholesale, and now operating over 80 physical stores—each serving as a local brand hub. He discusses how in-person retail drives stronger omni-channel customers and why authenticity in influencer partnerships is more important than ever in a crowded media landscape.As Vuori expands globally with new stores in London, Shanghai, and Seoul, Joe remains grounded in his role as the brand's chief product evangelist and men's fit model. His leadership lesson? Stay vulnerable, stay curious, and always lead with great products. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

This week is America's 249th birthday and there are few things more quintessentially American than football. So we have a special treat for you, a conversation with Marissa Solis. She is the steward of the NFL brand and serves as SVP of Global Brand and Consumer Marketing. The National Football League is by far the most valuable sports league in the world. She has been instrumental in widening the aperture and appeal of the game and the enterprise. Demographics made this an imperative, technology made it possible, and with them business of sports - which is as much about playing games as it is about media and entertainment. Exhibit One (of many): the most recent NLF draft in Green Bay, Wisconsin.  Marissa has had a remarkable career managing global brands at companies like Procter & Gamble and PepsiCo and holds degrees from The University of Texas at Austin and Georgetown University.  

In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions.Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods

In this powerful and honest episode of the Becoming Reborn Podcast, Adam Bouris — CEO and Co-Founder of Who Is Elijah — shares the raw journey behind one of Australia's fastest-growing fragrance brands. He opens up about the early days: Unemployed and uncertain about the future Everyone telling them it wouldn't work Helping Raquel launch a brand from their garage What started as a side project quickly turned into something massive. From doing $350K on Day 1 of their first big sale, to making $2.2 million in two weeks during Black Friday — this story is all about backing yourself, staying obsessed, and never settling for just being a part of it when you can dominate it. For entrepreneurs, dreamers, and anyone chasing something bigger — this one's for you.  

Welcome to a new episode of The Profitable Table podcast! We're very excited to feature Barry Richards, Global President of First, a premier global brand experience agency. Barry's diverse career journey has taken him across the globe, shaping his unique perspective on business. Join us as we delve into his experiences in hospitality, events, and leadership, and uncover valuable insights for aspiring entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don't always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I'd do differently next time. If you're building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China's massive 618 shopping festival.Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what's different about this year's 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.If you're a global brand navigating China's trade and consumer landscape, this is one episode you don't want to miss.Discussion Points:The latest updates from Jacob on the ground ahead of 618Key findings from WPIC's June 2025 strategic tariff reportWhat the US-China “London Deal” means for cross-border businessWhy 618 remains a crucial growth moment for international brandsHow platform integrations (e.g., the Red Cat Plan) are changing the gameGrowth sectors to watch: beauty, wellness, fashion, and baby careJacob's top 3 tips for brands to win during 618

Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join my conversation with Megan Myers, an influential leader at the intersection of AI and marketing, as she shares actionable insights on how brands can leverage AI to enhance strategy, creativity, and efficiency.  Megan is a builder - of brands, teams, partnerships, and ideas that make an impact. With 18+ years in Financial Services (Amex), Sports (NBA), and Tech (Indeed), she's led insight-driven marketing strategies that balance creativity with operational rigor - landing the plane on strategy, on time, and on budget. She also happens to be a badass Leadership Athlete and my long-time friend.  She thrives at the intersection of creativity and operations, where big ideas meet scalable execution. She's known for turning ambiguity into clarity, bringing the right people together to solve complex problems, and making sure the work doesn't just get done, but gets done right. Above all, she cares about doing great work with good people—and making marketing feel a little more human along the way. Tune-in to hear about:  - AI: Your Superpower for Higher Goals  - Indeed: Your Career Companion  - AI: Synthetic Audience Testing  - Embracing AI for Human Connection  - AI: Enhance Don't Replace - AI in Marketing: 75% of Skills Can be Automated  - And more!  LEADERSHIP IS A SPORT & IT'S GAMETIME

In this episode of The Kula Ring, Olivier Bousette, Head of Marketing at Rittal Canada, shares his perspective on how B2B manufacturers can use automation to scale their marketing efforts, especially when working with small teams or serving global markets. Olivier explores how automation tools like AI-generated social media posts and chatbots can free up time for higher-value marketing work while helping maintain brand consistency across regions. He also addresses the challenges of adapting HQ-created content to local markets, navigating team churn, and aligning regional and global marketing priorities. This episode offers valuable insights for marketers managing complex product messaging across distributed teams and geographies.

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear:

Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this conversation, Danny Clayton shares how her passion for surfing and desire to connect women in the water led her to create Salt Gypsy. What began with a blog and a pair of surf leggings evolved into a surfwear and surfboard brand centered on empowering female surfers. Danny discusses the challenges of building a business in a male-dominated industry and the importance of community in shaping her journey. She reflects on how Salt Gypsy became a platform for representation, style, and surf culture for women. The episode also touches on balancing entrepreneurship with family life and the future of the brand.Use SWA Code SURFWITHAMIGAS10 for your 10% off your next order with Salt Gypsy!Connect with us at https://surfwithamigas.com/ or @surfwithamigas.Episodes produced and edited by Emma Roggenkamp.

In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui's work with global brands, including Spotify and Bumble, and what it really takes to launch successfully in new markets.Chui Chui unpacks how Spotify adapted its product strategy for dozens of international markets using deep local insight, and how Bumble rethought its approach to dating culture when expanding into APAC. She also shares practical advice on timing, market selection, and the right metrics for measuring success in global rollout.For brand owners, operators, and marketers looking to understand what separates global hits from cultural flops, this episode is packed with wisdom and real-world experience.Discussion Points (Part 2):How Chui Chui worked with Spotify to understand local behavior in 45+ countriesCultural and strategic lessons from Bumble's international expansionFrameworks for deciding when and where to grow globallyCommon mistakes companies make when entering new marketsMetrics and qualitative signals that show cultural adaptation is workingChui Chui's final advice for companies aiming to expand internationally with care and insight

Importance of Brand Purpose Today: Companies leading with purpose win and are preforming better today.

Ready to go global but not sure how to get there?In this episode of The Business Ownership Podcast I interviewed Dr. Brigitte Bojkowszky. Dr. Brigitte Bojkowszky, founder of BridgetBrands, is a seasoned company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide, coupled with a rich background in the corporate realm.With a passion for brand excellence, Brigitte empowers corporations and entrepreneurs to craft distinctive brand identities, cultivate cultures rooted in shared values, and deliver exceptional client experiences, guiding them toward their brand's radiant future, and attracting the recognition and clientele they truly deserve. Brigitte also specializes in bolstering the executive presence of executives and managers, ensuring their impact is felt with crystal clarity and unwavering confidence, navigating the complexities of the modern business landscape with ease and grace.Is your brand ready to break out beyond borders? Check this out!Show Links: BridgetBrands Website: https://bridgetbrands.com/Brigitte Bojkowszky on LinkedIn: https://www.linkedin.com/in/bojkowszkyb/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/ 

In this episode, I chat with Keisha Pinto, CEO and Lead Planner of Keisha Pinto Events Inc., as she celebrates 10 years in business. Keisha shares how her passion for event planning began, the role her faith and community played in her journey and how being Jamaican influences her work.We talk about her collaboration with the Jamaica International Beauty Expo, her heart for mentorship and the importance of creating space for other Black professionals in the events industry. Keisha also shares insights on success, resilience, and giving back through her Kidsmas Giftback initiative.

Ben Smith is the co-founder of HipLok. Ben joins Olly & Davi in studio for a deep-dive into his journey from working at Troy Lee Designs in California to launching one of the most innovative bike security brands in the world. During the episode Ben opens up about how the idea for HipLok was born, the early struggles of building a brand from scratch, the reality of product development and manufacturing, and how global trade issues like tariffs and certification standards are affecting the industry. Ben also shares what it was like designing gear during the golden era of MTB at TLD, why bike theft is on the rise, and how HipLok's anti-angle grinder tech is pushing the boundaries of what's possible and much more... Use code THERIDECOMPANION20 at hiplok.com/the-ride-companion for 20% off! BIG thanks to this episode's sponsors: - Get 30 days of free cover on us when you sign-up to Laka with code RIDECOMPANION30 at https://my.laka.co/the-ride-companion. T&Cs Apply.  - Melon's Kingpin, Alleycat and Alleycat S riding glasses are now available with Vantage photochromic lenses. Use code THERIDECOMPANION at melonoptics.com to get a FREE lens cleaning kit + a low light lens with your order! (trail enhancing tints) - Health is wealth folks so why not get optimised, cover your nutritional bases and probably ride better with AG1. Get a FREE 1-year supply of Vitamin D + 5 FREE travel packs at https://drinkag1.com/RIDECOMPANION Support our long term partners: - Marin Bikes: marinbikes.com/gb - Focus Bikes: focus-bikes.com - HUEL: Get 15% OFF with code 'RIDE' at huel.com/ - Hiplok: https://hiplok.com/the-ride-companion  - Nissan Vans: nissan.co.uk/vehicles/new-vehicles/primastar.html - Play Fantasy Downhill at The Race Companion: theracecompanion.com instagram.com/theracecompanion - Get 10% off Troy Lee Designs with code 'theridecompanion' at saddleback.avln.me/c/OzduCWvjtcOr - Athletic Greens: Get a FREE 1-year supply of Vitamin D AND 5 FREE travel packs at athleticgreens.com/RIDECOMPANION - Compex: Get 20% off with code ‘THERIDECOMPANION' at compex.com/uk/ - Worx: Get 15% off with code ‘THERIDECOMPANION' at worx.com - LAKA: Get 30 days of FREE insurance with code ‘RIDECOMPANION30' at laka.co - HKT Products: Use code ‘PODCAST' for 10% off the entire site. Follow Olly Wilkins Instagram @odub_23 YouTube @owilkins23 The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk

Ever wondered if you really need a fancy website, polished product, or a big team to kickstart your idea? Are you stuck holding off your launch, waiting for perfection, only to find yourself without a single customer? You're not alone, and this lesson might be just what you need to simplify the process.In today's episode, Omar is sharing exactly how you can launch your next product using just two simple tools: a landing page and a camera. He walks you through his proven method for validating your idea, building an excited email list, and even securing payment before your product is fully created. Omar pulls from his own playbook—the one he used to launch his software company—and offers practical advice, a ready-to-use video script, and real-world examples to show how a touch of boldness can turn early interest into a thriving business.Ready to take the plunge without overthinking it? Hit play at the top of the page and learn how to launch smarter, not harder, in this dynamic lesson!MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can TooWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/callaIn this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer's insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.00:00 Introduction and Host Welcome00:20 Meet Jennifer Bailey: Founder of Calla Shoes02:12 The Birth of Calla Shoes05:46 Overcoming Challenges and Building a Business06:57 Product Development and Community Building08:58 Navigating Production and Scaling Up18:31 Marketing Strategies and Customer Engagement35:59 Hiring and Outsourcing for Growth39:59 Building a Global Footwear Brand40:20 Direct to Consumer vs. Wholesale41:31 Challenges of Footwear Returns43:19 Perfecting the Fit44:30 Customer Service Excellence50:37 Marketing Strategies and PR Success01:05:10 Advice for Aspiring Entrepreneurs01:12:53 Future Plans for Calla Hosted on Acast. See acast.com/privacy for more information.

Lou is the kind of leader who collaborates from the very start. He's a “yes and” creative—always open to building ideas together. While Lou and I have only been working together for the past year, our creative dynamic feels like that of long-time colleagues. We often hold walk-and-talk or drive-and-talk ideation sessions, tackling our clients' brand challenges before the brief even lands.What sets Lou apart is his genuine curiosity about the PEOPLE he works with, the WORK itself, and the leaders he serves. He's deeply interested in their visions for themselves, their brands, and the companies they steward. Lou takes kernels of insight from strategists (lucky me!), past experiences, architecture, and countless other sources, weaving them into creative solutions that evoke emotion while solving real business problems.Lou is a creative train conductor—everyone's invited aboard! He knows when the train is leaving, where it's headed, and the best seat for the most scenic view. More than that, he rolls up his sleeves to lay the tracks ahead, ensuring a smooth and inspiring journey.” Global brand strategist" Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland's most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all. She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen. Show Notes: In this episode, we cover:

NFL EVP and CMO Tim Ellis, alongside SVP of Global Brand and Consumer Marketing Marissa Solis, share how the league continues to innovate and expand its reach. From cultivating one of the most powerful brands in sport to turning football into a year-round media product, they unpack the strategies behind the NFL's enduring success.Joined by StreamTime Sports host Nick Meacham and co-host Chris Stone, the conversation dives into what fuels the NFL's marketing engine and where it's headed next. Key Topics:The NFL's “secret sauce”: passionate fans, smart media strategy — or both?Why brand image is central to the league's playbookHow the NFL became a 365-day-a-year media powerhouseThe path to replicating U.S. success on the global stage

Armando Turco is the President of Mojo Supermarket, a certified minority owned agency headquartered in Chinatown, NYC. Mojo Supermarket helps make brands more interesting, and is the Social Content AOR for brands like TikTok, Lululemon and The Truth Initiative.Armando Turco was previously the SVP of Global Brand & Creative at Oatly, the world's original and largest oat milk company. In his role leading the Oatly Department of Mind Control, Armando was responsible for all global brand strategy and creative development, earning him a spot on the Adweek Creative 100.Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content with leading brands like Sephora, PlayStation, Johnnie Walker, Axe and Verizon. He lives in New York City with his rescue mutt Andre Johnson.

In today's 40 Minute Mentor episode, we're joined by Vivien Wong, Co-Founder of Little Moons, the popular mochi ice cream brand.  Vivien started her career in banking before spotting an opportunity in 2010 to bring mochi ice cream to Europe with her brother Howard.  Fast-forward to today: Little Moons is a viral brand which launched in big retail brands in the UK and internationally, and has a team of over 200.  Tune into this episode to learn about Vivien's journey from the early days of building Little Moons at the family kitchen table to the global brand it has become today. 

✨ Tara Fraser, Creative Operations Director at Touchland (previously @ Spotify, Rent the Runway and Square) ☁️ How Tara landed her dream contract at Spotify and made the leap from full-time offers ☁️ What it's really like to produce global campaigns and work with talent like Jaden Smith ☁️ How to break into creative operations and project management ☁️ Why being a great manager starts with unlearning the need to be liked ☁️ The job search strategies Tara used to stand out and stay confident during career transitions Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Mike "C-Roc" sits down with the unstoppable Lara Schmoisman—an award-winning marketing strategist, podcast host, and founder of The Darl, a boutique marketing agency. Lara opens up about her extraordinary journey from Buenos Aires to Los Angeles, where she arrived speaking no English and juggling nine jobs just to make ends meet. With raw honesty, she shares how she taught herself the language, stepped outside the comfort of her community, and overcame societal judgment—especially around her appearance. Lara reveals the emotional and physical challenges of living with PCOS, how she ultimately lost 160 pounds, and what it truly means to take back your power. From starting her podcast against all odds to building a top 100-ranked show on Apple Podcasts, Lara's story is a bold testament to grit, reinvention, and refusing to let anyone else write your story. Tune in for a heartfelt and inspiring conversation about self-worth, identity, and becoming exactly who you were meant to be—on your terms.Website-https://thedarl.com/Instagram-https://www.instagram.com/laraschmoisman/

In this episode, Mark Ledlow and Chuck Andrews discuss various topics including the economic growth in Texas, cultural differences across states, and the significance of diversifying business portfolios. The conversation touches on Chuck's experiences in law enforcement and the security industry, the evolving work ethic in younger generations, and the importance of mental toughness. They also discuss the challenges of organizing large events like Texas Night during hurricane season, the increase in school shootings versus domestic terrorism, and strategies for staying informed and proactive in an ever-changing business landscape. Tune in to gain insights from industry leaders and to understand what it takes to remain fearless amid adversity.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSEconomic Growth in Texas: Discussion on the migration of financial and tech companies to Texas, contributing to its growing economy.Cultural Differences: Exploration of cultural contrasts between Texas and other states like California and New York.Relocating and Adapting: Emphasis on the importance of embracing new cultures and adapting to different environmentsWork Ethic: Reflection on the changing work ethic among younger generations compared to older ones.Diverse Experiences: Value of having diverse experiences, from law enforcement to business, in shaping a well-rounded career.School Safety and Behavior: Importance of focusing on the behavioral aspects of students to prevent school shootings, rather than just increasing security hardware.AI and Information Verification: Necessity of verifying sources in the age of AI to avoid being misled.QUOTES"Texas does remain the friendliest state in the United States.""Business is simple. Humans are simple. You just gotta take your time getting to know people.""Focus on the kids in terms of that. Invest in counseling and literally having the kids involve themselves.""With AI, you're gonna be fooled in a very big way. Big decisions are gonna be made and you'll have no idea what's going on.""Treat life in a more meaningful way; build trust and all that good stuff comes. Just gotta be patient. Play the long game."Get to know more about Charles "CHUCK" Andrews through the link below. https://www.linkedin.com/in/charlesandrewscpp/To hear more episodes of The Fearless Mindset podcast, you can go to  https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In This Episode, We Cover:Why mindset matters more than tactics when scaling a business How Athin pivoted from corporate to entrepreneurship and the lessons that nearly cost him everything His 9 Keys to Business Growth Mastery The most underrated skill that multiplies sales: authentic speaking What happens when you burn the wrong bridge and how to protect your relationships moving forward Why fear of rejection is silently killing your sales and how to overcome it How to create recurring revenue that brings real freedom The power of emotional intelligence and imperfect action in growth   

Aubrey speaks to Morongwe Mokone, co-founder of Mo’s Crib, who is redefining what it means to build a business with heart and purpose. Mo’s Crib which is a globally recognised home décor brand that uses recycled materials to create stylish and sustainable designs.See omnystudio.com/listener for privacy information.

In this episode of the Change Africa podcast, host Isaac Aboah is joined by guest Ndubuisi Kejeh to explore the powerful role of storytelling in building global brands and driving transformation across the African continent.The conversation begins with exploring how narratives shape consumer behavior and brand identity. Ndubuisi highlights storytelling as a fundamental tool in marketing, company building, politics, and culture. Together, they examine the emotional core of consumerism, the success of global campaigns like Coca-Cola and Red Bull, and how African brands can learn from these models while maintaining authenticity.The dialogue touches on the economic opportunities tied to Afrobeats and African products, emphasizing that narrative-led strategies can help African entrepreneurs access global markets and change consumer perceptions. The discussion also critiques the venture capital model in Africa, arguing that it may not be fully suited to the continent's economic realities and calling for context-specific funding strategies.Beyond business, the episode explores storytelling's influence in politics, proposing that narrative can unify new political movements. The idea of a “third force” in African politics is discussed as a possibility powered by effective communication, leadership, and narrative cohesion.Ndubuisi and Isaac reflect on the moral dimension of marketing and influencer culture, advocating for a human-centered approach to influence and leadership. The episode ultimately affirms that storytelling is a catalytic force for reshaping Africa's image, inspiring entrepreneurship, and igniting collective belief in possibility.Chapters00:00 – Introduction to Change Africa Podcast01:01 – The Importance of Storytelling in Business02:12 – The Power of Narratives in Company Building05:52 – Successful Storytelling Campaigns12:01 – Mastering Consumer Goods and Brand Building18:48 – The Future of Consumerism and Morality22:31 – Critique of the Venture Capital Model in Africa29:56 – Economic Opportunities in Afrobeats and African Products32:33 – The Power of Storytelling in Politics39:39 – Creating a Third Force in African Politics43:32 – Building Global Brands from Africa50:08 – Perceptions and Branding Challenges in AfricaFurther Reading and ResourcesTo learn more about Ndubisi's venture builder, Mustard, and its story-led approach, visit their website. This podcast is a production of Nexa Media.Do you have a question for our hosts? Email us at changeafricapod@gmail.comFollow the podcast on Twitter, Facebook, Instagram, and LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto    

In this episode, Mark Ledlow and Chuck Andrews, a renowned figure in the security industry known for his extensive global network and profound insights. Chuck shares his journey of building qualitative relationships, his strategies for managing a substantial LinkedIn following, and his future endeavors including a book tour across Europe. The discussion also delves into the challenges and opportunities in the security business, emphasizing the importance of trust and consistent relationship maintenance. Moreover, Chuck touches on issues like the impact of AI on business, geopolitical concerns, and the future of private equity in the industry. The episode is a rich blend of professional advice, personal anecdotes, and strategic insights pivotal for anyone looking to thrive in the security and business landscape.Learn about all this and more in this episode of The Fearless Mindset Podcast.KEY TAKEAWAYSAdversity Management: Insights into how business leaders handle challenges and adversity.Business Optimism: There's a noticeable sense of optimism in the business community, particularly in Texas.Quality vs. Quantity in Networking: The importance of building quality relationships rather than focusing on the number of connections.Trust and Relationships: Trust is the cornerstone of effective business relationships and must be maintained through consistency and integrity.Importance of Adaptability: The need to adapt business strategies in response to changing environments and tech advancements.Upcoming Events: Details on Chuck's book tour and the impactful events he is organizing, including a cruise focused on networking.QUOTES"You ain't seen nothing yet. The next four years is gonna be a Yee-haw version to the 10th power, you watch!""Maintenance of relationships...that's where the work begins.""It's better not to own boats, planes, and trains, but it's better to have friends who have boats, planes, and trains.""Get shit done. Everybody likes to get shit done.""Trust is earned in this business. People are watching you, they're vetting you, even when they're not talking to you.""AI is going to be the biggest investment space.""You will not be able to discern the difference between fact and fiction, right and wrong...that's how dangerous artificial intelligence can be."Get to know more about Charles "CHUCK" Andrews through the link below.https://www.linkedin.com/in/charlesandrewscpp/To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

We are thrilled to have Kenny Lee the founder and creator of 'Light My Bricks' on the pod with week. In a nutshell Kenny quit his 9-5 job in 2018 and in six years has created a global company that's as of right now turned over 12-million in revenue and the premise is so simple. With warehouses now in the USA, EU, Canada, UK and Australia, the company is only going to get bigger and Kenny has a big 2025 ahead. LINKS Follow Britt on: Instagram - @brittney_saunders TikTok - @brittney_saunders YouTube - Brittney Saunders - Fayt The Label Check out FAYT The Label HERE. Follow Kenny on: Instagram - @Kennybelikewater TikTok - @lightmybricks Check out Light My Bricks HERE CREDITSHost: Brittney Saunders. Senior Producer: Xander CrossManaging Producer: Elle Beattie Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficialSee omnystudio.com/listener for privacy information.

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands. Hosted on Acast. See acast.com/privacy for more information.

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO. Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively. Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Menta,of the You Don't Know Peanuts podcast and Senior VP of Global Brand and Communications for Peanuts Worldwide, joins us to talk about what's happening with Charlie Brown, Snoopy and the gang. This year is the 75th anniversary of the Peanuts strip, and they aren't slowing down. 

Don't miss Sarah Bishop, VP Global Brand & Consumer Marketing at NFL - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by iHeartMedia, ITA Group, YouConnex and Powerdrive Sports Futures. 

In this episode of Screw It Just Do It, I sit down with Ben, Mike, and Barry, the co-founders of SORTED Food, one of the world's most popular food channels. What started as a casual conversation in a pub about cooking skills has turned into a brand with millions of followers and brand partnerships with household names like Co-op.

Kat Hantas is a co-founder of the multi-million dollar infused tequila brand 21 Seeds. She shares the inspiring entrepreneurship story of how she took her homemade infusions and forged them into a successful brand, highlighting the power of women supporting women and the importance of following your entrepreneurial dreams. The conversation explores the challenges and rewards of starting a business, the importance of knowing your audience, and how connection and collaboration can spark big ideas. Plus, Danielle reveals her exciting new collaboration with Kat on a fun card game, “Shot Callers.”See omnystudio.com/listener for privacy information.

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We're excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they've collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor's degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline's complexion category with hits like SuperStay 24H Skin Tint, Andrew's vision has redefined industry standards.Now, at Matrix, he's on a mission to reignite this beloved brand for the next generation. Spearheading a bold new era, Andrew is modernizing founder Arnie Miller's legacy, making Matrix the go-to brand for consumers and stylists alike. His focus on haircare innovation is already paying off, with the Food For Soft range becoming a top 10 hydration hero and the new Instacure Build-A-Bond range repairing hair with one billion bonds per bottle. In this episode, Andrew also discusses:How international experiences enriched his life and love of storytellingBuilding a sense of joy and communityWhy everyone is talking about scalp careHow Instacure Build-a-Bond help fight damageRe-branding Matrix as a 40-year old brandTheir commitment to all humans, all hair typesWe hope you enjoy this episode and gain valuable insights into Andrew's journey and the growth of www.matrix.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Matrix at www.matrix.com and on Instagram at @matrixThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

What does it take to build a brand that not only stands the test of time but also keeps disrupting industry after industry? After three flights from Sydney to Barcelona, Omar hopped aboard Virgin Voyages to celebrate the brand's 50th anniversary and uncover exactly what makes Virgin's magic last.In this episode, Omar breaks down everything he learned firsthand—from Virgin's unmistakable brand identity to their gutsy approach to risk-taking.You'll discover how they turn everyday customers into devoted fans and create experiences worth talking about (like meeting real astronauts and getting a chance to captain the ship!). Learn how they make their customers feel like rock stars and discover actionable tips you can use to spice up your own brand.Along the way, Omar shares his own journey of hits and misses, including the story behind a major product flop that eventually led to WebinarNinja. Whether you're just starting out or scaling up your business, these lessons from Virgin's 50-year success story are pure gold.How will you make your brand future-proof for the next 50 years? Click play at the top of the page to find out!Losing My Virginity by Richard BransonMBA2404 Business Breakdowns: Virgin Voyages – Re-inventing CruisingWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

What does it take to build a brand that not only stands the test of time but also keeps disrupting industry after industry? After three flights from Sydney to Barcelona, Omar hopped aboard Virgin Voyages to celebrate the brand’s 50th anniversary and uncover exactly what makes Virgin’s magic last. In this episode, Omar breaks down […] The post MBA2566 How Richard Branson Built a Global Brand with Virgin and How You Can Too appeared first on The $100 MBA.