Podcasts about Omnichannel

In luxury resale, customer relationships can span decades as buyers become sellers and vice versa. Geronimo Chala, Chief Client Officer at Rebag, explains how the brand has evolved from a simple buyout model into a comprehensive lifestyle platform that prioritizes community over transactions. From developing membership models that grow customer funds by 27% annually to creating experiences where customers connect with each other rather than just the brand, Rebag's approach demonstrates the future of loyalty in an omnichannel world.Curating the Re-Sale LifecycleKey takeaways:Community over transactions: Rebag shifted from viewing customers as individual transactions to building "a sense of community" where customers feel they "own the company" through membership and engagement models. - Geronimo [08:30]No channel separation: "There really is no separation between e-commerce and the physical stores" because customers naturally move between digital and physical touchpoints in their shopping journey. - Geronimo [05:31]Person-first data collection: Rather than focusing on brands and colors, Rebag captures customers' "internal self, their core beliefs" and lifestyles to create meaningful connections before any transaction occurs. - Geronimo [17:44]Curated solutions, not overwhelming options: When you have too much to offer, "we have to first get to know that customer, collect that data from them to then evaluate" which services will be most impactful, like "a concierge" at a resort. - Geronimo [23:29]In-Show Mentions:Charles Gorra (CEO and Founder, Rebag)Elizabeth Lane (Chief Marketing Officer, Rebag)Partnership with Macy's Inc. and Bloomingdale'sAssociated Links:Learn more about EndearCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Alibaba Group's grocery retail arm Hema, also known as Freshippo, has officially exited the membership store business, shuttering all Hema X locations as it pivots toward more profitable formats amid intensifying competition in China's retail market.阿里巴巴集团旗下的杂货零售部门盒马鲜生（也称为Freshippo）已正式退出会员店业务，关闭了所有盒马X门店，因为它在中国零售市场竞争加剧的情况下转向了更有利可图的模式。Hema said that its Shanghai Senlan store, the last remaining Hema X location, will cease operations on Aug 31. The closure follows the shutdown of stores in Beijing; Suzhou and Nanjing of Jiangsu province in late July. After the Senlan store closure, Hema will no longer operate any stores under the membership model.盒马表示，其上海森兰店是盒马X最后一家门店，将于8月31日停止运营。在北京门店关闭之后，该店也随之关闭；7月下旬，江苏省苏州市和南京市。森兰门店关闭后，盒马将不再以会员模式经营任何门店。Customers holding Hema X memberships — priced at 258 yuan annually for Gold and 658 yuan for Diamond — will be eligible for refunds or can transfer benefits to other Hema formats.持有盒马X会员资格的客户（金卡年费258元，钻石卡年费658元）将有资格获得退款，或者可以将福利转移到其他盒马格式。The move signals the end of Hema's experiment with membership stores, which the company once positioned as a "second growth curve" akin to US membership giants Costco and Sam's Club.此举标志着盒马对会员店的实验结束，该公司曾将会员店定位为类似于美国会员巨头好市多和山姆会员店的“第二增长曲线”。The first Hema X opened in Shanghai in October 2020. By October 2023, the format had expanded to 10 stores across key cities.第一家盒马鲜生X于2020年10月在上海开业。到2023年10月，该模式已扩展到主要城市的10家门店。Hema management made a strategic call earlier this year to concentrate resources on Freshippo and Hema neighbor business, both of which are showing stronger growth momentum.今年早些时候，盒马管理层发出战略呼吁，将资源集中在Freshippo和盒马NB（邻居业务）上，这两家公司都显示出更强劲的增长势头。In an internal letter at the end of 2024, Hema CEO Yan Xiaolei reaffirmed confidence in the company's Hema NB format, with a goal to expand to 300 stores in fiscal year 2025.在2024年底的一封内部信中，盒马首席执行官严筱磊重申了对公司盒马NB模式的信心，目标是在2025财年将门店扩展到300家。According to Alibaba's latest annual report, Hema plans to deepen its presence in emerging cities and counties, with a focus on value-driven formats. The company's gross merchandise value surpassed 75 billion yuan in fiscal year 2025, and its adjusted earnings before interest, taxation and amortization turned positive for the first time. Freshippo now operates over 420 stores, with online orders contributing more than 60 percent of sales.根据阿里巴巴最新的年度报告，盒马计划深化其在新兴城市和县的业务，重点是价值驱动型业态。该公司2025财年的商品总价值超过750亿元，调整后的息税摊销前利润首次转为正值。Freshippo目前经营着420多家商店，在线订单占销售额的60%以上。Analysts said the collapse of Hema X highlights the challenges Chinese retailers face in replicating the US membership model.分析人士表示，盒马鲜生X的倒闭凸显了中国零售商在复制美国会员模式方面面临的挑战。"Hema X charged membership fees, but it never truly validated a mature model," said Jason Yu, general manager of CTR Market Research. "It faced pressure from both global competitors like Sam's Club and domestic players, but lacked strong differentiation in product assortment and customer experience."CTR市场研究总经理Jason Yu表示：“盒马鲜生收取会员费，但它从未真正验证过一个成熟的模式。”。“它面临着来自山姆会员店等全球竞争对手和国内企业的压力，但在产品组合和客户体验方面缺乏强大的差异化。”While Sam's Club benefits from a global supply chain and robust local procurement, most Chinese entrants lack comparable sourcing and private-label development capabilities, said Yu.余表示，虽然山姆会员店受益于全球供应链和强大的本地采购，但大多数中国进入者缺乏可比的采购和自有品牌开发能力。"Costco has started to localize its assortment, but the offering still leans heavily toward an American lifestyle that doesn't fully align with Chinese consumer habits," Yu said. "Omnichannel capabilities also remain weak — there's no front-end warehouse system to support fast delivery expectations."余说：“好市多已经开始对其产品进行本地化，但产品仍然严重倾向于与中国消费者习惯不完全一致的美国生活方式。”。“全渠道能力也仍然薄弱——没有前端仓库系统来支持快速交付的期望。”Hema's retreat from the warehouse format also reflects broader changes in Chinese consumer behavior, particularly among middle- and high-income shoppers.盒马放弃仓储模式也反映了中国消费者行为的更广泛变化，尤其是在中高收入消费者中。"High-income households still value product quality and freshness, but they've become increasingly rational," said Laura Liu, senior research analyst at market observer Mintel China. "We're seeing more of them shift toward fresh-product discount stores, which offer a better price-to-value balance."市场观察机构英敏特中国的高级研究分析师Laura Liu表示：“高收入家庭仍然重视产品质量和新鲜度，但他们已经变得越来越理性。”。“我们看到越来越多的人转向新鲜产品折扣店，这提供了更好的性价比平衡。”According to Mintel, shoppers are no longer loyal to a single retail format. Instead, they alternate between warehouse stores and discount channels depending on purchase scenarios. This crossover trend reflects a broad shift toward flexible, needs-based consumption.据英敏特称，购物者不再忠于单一的零售模式。相反，他们根据购买场景在仓库商店和折扣渠道之间交替。这种交叉趋势反映了向灵活、基于需求的消费的广泛转变。Hema is doubling down on its discount Hema NB format to capture this evolving demand.为了满足这一不断变化的需求，盒马正加倍努力推出折扣版盒马NB。Consultancy Kantar Worldpanel data show that Hema NB boosted its penetration by 1.6 percentage points in eastern China during the first quarter of 2025, outpacing growth in traditional retail formats. Overall, Freshippo's reach grew 1.3 percentage points year-on-year in the first quarter.咨询公司凯度消费者指数的数据显示，2025年第一季度，盒马NB在中国东部的渗透率提高了1.6个百分点，超过了传统零售业态的增长。总体而言，Freshippo的覆盖率在第一季度同比增长了1.3个百分点。The company has also accelerated store openings, averaging one new location every five days in 2024.该公司还加快了店铺的开业速度，2024年平均每五天就有一家新店开业。The NB format, focused on community-based stores offering aggressively priced fresh goods and snacks, has shown particular strength in town-level markets. In the first quarter, discount snack store penetration reached 18 percent, with southern and lower-tier regions seeing the fastest growth.NB模式侧重于以社区为基础的商店，提供价格高昂的新鲜商品和小吃，在城镇市场表现出了特别的优势。第一季度，折扣小吃店的渗透率达到18%，其中南部和低线地区增长最快。"Consumers are seeking more value without compromising on quality," Liu said. "Discount retailers that deliver on both fronts are well-positioned to capture share in this new retail landscape."刘说：“消费者在不牺牲质量的情况下寻求更多的价值。”。“在这两个方面都提供服务的折扣零售商处于有利地位，可以在这个新的零售格局中占据份额。”closuren.（永久地）停业/ˈkləʊʒə/warehousen.仓库、货仓/ˈweəhaʊs/

Tune in as Isabel and Jade analyse the standout moments from EMJ GOLD's guests this season, uncovering the challenges and opportunities shaping today's pharmaceutical industry. From self-advocacy at work and the future of personalised medicine to disease awareness, market access and making your marketing efforts stand out – they explore the season's core themes, all backed by the latest industry data. Watch our featured guest's full episodes: GSK's Dheepa Chari on the evolving sphere of scientific communication Yacin Marzouki on disrupting the traditional omnichannel model BMS' Anita Gandhi on a decade of change in hematology Pfizer's Richard Maughan on the future of access in the UK GSK's Matt Mortimer-Ryan on behaviour-led pharma marketing Chiesi's Shish Patel on COPD, the climate and improving care AbbVie's Dr Daejin Abidoye on community and compassion in cancer care Bayer's Dr Joana Reis on the promise of AI in breast cancer

Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian's experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. Hit PLAY to hear: How Oak Furnitureland links online and in-store shopping with a clever QR strategy

W 150. odcinku Sztuki E-Commerce biorę na warsztat temat, który od lat wraca jak bumerang - transformacja cyfrowa. Ale tym razem nie mówimy jednak o modzie. Mówimy o realnej konieczności, która decyduje o przewadze konkurencyjnej.W tym materiale odpowiadam na pytania, które zadają mi klienci:➡️ Dlaczego platformy B2B nie działają, mimo że kosztowały fortunę?➡️ Czemu handlowcy nie chcą ich używać?➡️ Co robi konkurencja, że nagle wygrywa w przetargach o Twoich klientów?➡️ Jak sprawdzić, czy Twoja firma naprawdę jest gotowa na cyfryzację?➡️ Jak wygląda transformacja nie jako projekt, a jako program?I najważniejsze: co musi zrobić szef sprzedaży, właściciel firmy lub manager e-commerce, żeby ta transformacja miała sens i nie skończyła się frustracją całej organizacji?To nie jest odcinek o technologii.To odcinek o strategii, zmianie i odpowiedzialności liderów.

Episode at a glance0:00 Intro – Alex & Simone set the scene1:21 Magnum's affordable luxury play5:11 Smaller, faster, more targeted UK store formats8:12 Cybersecurity breaches erode consumer trust11:13 Omnichannel fulfilment: John Lewis × Uber Eats & B&Q marketplace C&C12:41 Culture collabs: Buzz Social app and community‑first retail14:23 Wrap‑up & next week's teaserKey takeawaysAffordable luxury wins Gen‑Z wallets. Magnum positions a £1.50 treat as a lifestyle statement, partnering with Hailey Bieber's Rhode Beach Club and Primavera Sound to flood social feeds with golden sticks.Store footprints are compressing. Co‑op's 1,500 sq ft “On‑the‑Go” in Solihull and Primark's 12,000 sq ft Trafford home concept mark a pivot to high‑velocity assortments and commuter missions. Trust is the new margin. Repeated attacks—from Harrods to Sanderson—show why only 11 % of UK retailers carry cyber insurance. M&S's public cyber update proves transparency must join price, product, and CX in the trust stack.Last‑mile gets luxury treatment. John Lewis pilots 30‑minute delivery via Uber Eats in Leeds and Stratford; B&Q scales marketplace click‑and‑collect to 300 stores, turning each location into a micro‑fulfilment node. Culture is the channel. Independent “Buzz” app curates Nike x music x art events, proving brands must participate—not commentate—in community spaces.Reference linksMagnum Instagram — https://www.instagram.com/magnum/?hl=enEast of England Co‑op store opening plans — https://www.eastofengland.coop/news/opening-plans-confirmed-for-new-east-of-england-coB&Q Click + Collect (marketplace roll‑out) — https://www.diy.com/customer-support/click-collectBuzz Social App IG — https://www.instagram.com/buzzsocialapp/?hl=enM&S Cyber Update — https://corporate.marksandspencer.com/cyber-updateBuzz App (iOS) — https://apps.apple.com/gb/app/buzz-find-creative-events/id6744612334Calls‑to‑Act

Nico Renner (Produktmanager bei Medice) und Dr. Harald Müller-Huesmann (Onkologe, MVZ Medici Paderborn) diskutieren über Omnichannel- und Multichannel-Marketing in der Pharmawelt – und wie viel davon bei Ärzt:innen tatsächlich ankommt.

Niccolo is the Senior Director of Media & Omnichannel at Kettle & Firehttps://www.linkedin.com/in/nicogloazzo/----The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order!Today's episode is brought to you by NeuRoast - Mushroom Coffee! Use Code "ShaneWhite" for 30% off your order from Neuroast.comSponsor Links:Routine - http://yourroutine.comNeuRoast - https://www.neuroast.com/----------Helpful Links:Instagram:  @shane.m.whiteTik Tok: @shane.m.whiteNoBul Partners: https://nobulpartners.com/

Hosted by Drew Beck, Head of Strategy, Growth and Innovation for Syneos Health Learning Solutions, this limited series dives into the breakthrough trends redefining health in 2025 and beyond. From bold moves in R&D and medical affairs to next-gen trial design, product launch strategies and the future of healthcare communications, each episode connects you with the minds driving real change. Big ideas. Real-world impact. Yes, omnichannel is still trending—but it's also evolving fast. Helen Green, Head of Patient Recruitment and Retention Strategy and AJ Triano, EVP, Customer Experience Practice, with host Drew Beck, unpack how forward-thinking strategies are transforming patient engagement and accelerating clinical development. Discover how AI and data intelligence are enabling smarter, more connected experiences across the healthcare and life sciences ecosystem. Tune in for actionable insights and a strategic lens on what's next in omnichannel innovation.  The views expressed in this podcast belong solely to the speakers and do not represent those of their organization. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub. Like what you're hearing? Be sure to rate and review us! We want to hear from you! If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.

On today's podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what's most important when it comes to a “brand's handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numbers     © 2025 EMARKETER

In this special summer episode of the Remarkable Retail podcast, recorded live at the CommerceNext Growth Show in New York, we welcome Jeannie Yoo, CEO of Draper James, for a wide-ranging conversation on the brand's growth trajectory, the power of celebrity in retail, and the rise of human-centric retail experiences.Jeannie brings two decades of fashion retail experience to the table, from her early days at Michael Kors and Coach to leading the luxury house Adam Lippes. Now nine months into her role at Draper James, Yoo is steering the Southern-rooted lifestyle brand—founded by Reese Witherspoon—through its next stage of growth, marked by its 10th anniversary "decade tour" and a sharpened focus on customer connection.Yoo discusses how Draper James defies the "digitally native" label, thriving through retail stores, with licensing and pop-ups that foster personal, local, and sensory experiences. While the brand's celebrity origin story is foundational, Yoo emphasizes how its growth is now powered by inclusive pricing, joyful storytelling, and a culture of Southern hospitality. Reese Witherspoon remains involved, but the brand is scaling under Yoo's operational leadership and with the backing of Consortium Brand Partners.Central to the conversation is Yoo's take on "human-centric retailing"—a strategy rooted in community engagement, elevated in-store experiences, and product innovation informed by customer passions for gardening, books, and food. She describes how Draper James curates joy through both product and experience, emphasizing quality over quantity in an era of fashion abundance. Technology, particularly AI, plays a role, but not the leading one. The focus, she notes, is on enabling smarter, more efficient work—not replacing human intuition or creativity.Looking ahead, Yoo sees North American expansion—especially retail and licensing—as the brand's most significant opportunity before tackling global markets. She also reflects on her leadership style, which has been forged in both large organizations and niche luxury brands, allowing her to scale thoughtfully without losing the emotional resonance that makes Draper James special. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it's product reviews and ratings that's most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping.

Cosibella to jedna z najbardziej dynamicznie rozwijających się marek kosmetycznych w polskim e-Commerce. Jak udało się jej osiągnąć skalę, która pozwala skutecznie działać na 9 rynkach jednocześnie?W tym odcinku moją gościnią jest Alina Taranovska – dyrektor e-Commerce w Cosibelli. Rozmawiamy o tym, jak wyglądała ekspansja zagraniczna marki, jaką strukturę organizacyjną trzeba było zbudować, by utrzymać wysoką jakość działań i jak poradzić sobie z wyzwaniami, jakie niesie praca zdalna, wojna czy skalowanie operacji na nowe rynki.To rozmowa pełna konkretów – o AI w codziennej pracy zespołów, o błędach i lekcjach z ekspansji, o narzędziach, procesach i podejściu, które naprawdę działają w praktyce. 

In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand's rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company's expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve's innovative business model and commitment to a holistic fitness experience. https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int 

“Das Ziel ist es, den Kunden noch glücklicher zu machen.” Bei Fielmann geht das durch digitale Innovation in allen Bereichen: Sei es von virtueller Anprobe bis hin zur Unterstützung von Prozessen mit KI-Tools. Was sich genau bei Fielmann im letzten Jahr geändert hat, dazu mehr in dieser Folge!

During a moment of crisis, Best Buy moved fast by turning a pilot program into a nationwide solution almost overnight.Join hosts Chuck Moxley and Nick Paladino as they talk with Robert Neer and Brent Van Wieringen, former Best Buy product leaders who orchestrated one of retail's most impressive digital transformations. With experience leading consumer-facing digital experiences and customer journey optimization, Robert and Brent share how they scaled curbside pickup from 25% of stores to chain-wide in just 72 hours, plus insights from studying competitors' failed attempts during the same period.Key Actionable Takeaways:Create urgency through customer outcomes, not arbitrary deadlines - Focus teams on solving customer problems rather than hitting dates to avoid artificial chaos and shortcutsExpose your entire team to customer pain points - Put engineers, designers, and product managers directly in front of struggling customers to build genuine mission-driven motivationMeasure success beyond conversion rates - Track lifetime value and downstream impact of customer engagement activities, not just immediate transactionsWant more tips and strategies about creating frictionless customer experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook-Goods Company Website: goodscompany.io  Robert's LinkedIn: https://www.linkedin.com/in/robertneer/ Brent's LinkedIn: https://www.linkedin.com/in/brentvanw/ Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters: (00:00) Introduction(01:45) Pre-pandemic curbside pickup foundation(04:00) 72-hour chain-wide rollout during COVID(08:00) Physical and digital coordination challenges(11:00) Breaking down organizational silos(12:45) Enduring lessons from pandemic transformation(18:35) Creating urgency without chaos(24:55) Building mission-driven teams today(27:55) Product management philosophy and myths(30:50) AI's role in product development(35:50) Common misconceptions about frictionless experiences(37:50) Conclusion

Sephora offers $20 Lyft credits to drive customers to stores during Prime Day week. Our hosts analyze whether this "delivered to beauty" campaign represents innovative omnichannel thinking or just smart marketing spin that luxury retailers have done for decades. Sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital.

Today I'm joined by Jessica Stafford, SVP Consumer Solutions at Cox Automotive. We dive into the how car buying behavior is evolving, why consumers are embracing AI faster than dealers and much more. This episode is brought to you by: 1. Numa - Numa is the first AI agent platform for auto dealerships. Address communication breakdowns with customers and get full visibility into all service interactions. Numa answers every call, rescues and books service appointments and lets service teams see all customer communications in one place. Increase Repair Order revenue, expand your customer base and increase CSI. Visit @ https://www.numa.com/ 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ 3. Cox Automotive - From virtual assistants and gen AI to automation and predictive insights, learn which AI solutions are right for your dealership. Learn more by downloading “Artificial Intelligence for Automotive Retailers.” Visit https://carguymedia.com/4n2YpYP for more info. Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠ Topics: 00:15 What's Jessica's role in auto? 02:30 How has digital retail evolved? 04:15 What defines omnichannel car buying? 07:41 How omnichannel impacts dealers? 18:12 Best AI uses for dealers? 21:11 Highest ROI changes for dealers? 23:56 Future outlook for auto retail? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

With all of the emphasis lately on developing digital experiences, it's often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and Reed Smith discuss the concept of a hybrid CX approach, integrating offline and online experiences, and the role AI has in supporting the new customer journey. Ian Lindsey from Cerecore joins to discuss the important role the call center agent has in improving the overall PX. Mentions from the Show: Younger Generations are Feeling FatigueHybrid CX: Integrating Offline and Online Experiences SeamlesslyBowstring.tv Customer Experience in the Age of AI CereCore brings a healthcare operator heritage to IT services, serving healthcare organizations across the nation and abroad. Learn more at cerecore.net ebook Diagnosing Your Health System's IT Support Desk - explaining how to use service level metrics to uncover hidden costs, increase user satisfaction and efficiency Cerecore support assessment (at no cost and no commitment) to discover where to begin gaining greater efficiency in IT support Ian Lindsey on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face.  We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric's unique mix of humility and depth. He's not here to sell a system—he's here to partner with founders, guide them through complexity, and help them make smarter decisions.  Whether you're overwhelmed by Amazon, unsure about Walmart, or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies. Here are some key moments from the episode: * How Eric scaled from a garage to nearly $100M—and what broke it all apart   * Why the way you build matters more than what you build   * The #1 mistake brands make when entering marketplaces (and how to avoid it)   * A real-world case study: going from a $10M Shopify store to 8 retailers and 60% growth   * How 1 Commerce blends software + strategy to help founders sleep better at night   Join me, Ramon Vela, as I listen to the episode and hear how one founder's experience is now empowering hundreds of others. Whether you're a DTC brand, B2B company, or omnichannel operator, there's something in here for you. For more on 1 Commercet, visit: https://1-commerce.com/story-of-a-brand If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. Visit the link above.

Send us a textThe CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.This episode was recorded at the 2025 Digital Food & Beverage SummitFollow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/Follow Scnucks on LinkedIn at: https://www.linkedin.com/company/schnuck-markets-inc-/Follow Schnucks online at: https://schnucks.com/suppliersCristina answers these questions:What role does personalization play in your digital campaigns, and how do you balance it with data privacy concerns?How do you measure the success of digital initiatives, and which KPIs are most critical for your team?How do you foster a culture of continuous learning and adaptability within your team?How does Schnucks leverage customer feedback to inform digital marketing decisions?What challenges have you faced in creating a seamless omnichannel experience for customers, and how have you addressed them?What emerging trends in digital marketing do you believe will have the most significant impact on the grocery retail industry?What role do partnerships and collaborations play in expanding Schnucks' digital reach?How do you see the role of digital marketing evolving in the next five years within the grocery sector?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Food retailer Axfood and its logistics partner WITRON planned and implemented a forward-looking omnichannel distribution centre. From here, more than 1,500 stores and many thousands of end customers will be supplied with a wide range of over 22,000 dry, fresh and frozen items via click + collect and home delivery. The highly automated facility is designed for a daily picking performance of 1.6 million pick units.

Pricing isn't just a number—it's an experience. Inspired by The Future of Commerce article on AI-powered pricing, this episode breaks down how artificial intelligence is redefining how businesses manage pricing in both B2C and B2B environments.We explore the shift from static price lists to dynamic, customer-aware pricing models—powered by AI, machine learning, and micro-segmentation. Discover how predictive pricing, demand forecasting, and real-time optimization are driving better buying journeys, more accurate forecasts, and measurable bottom-line results. Plus, we look at what it takes to get there: from modernizing your data infrastructure to reimagining pricing as a strategic lever, not a back-office function.What You'll Learn in This Episode:1. From Static Pricing to Dynamic PersonalizationWhy traditional price lists are giving way to AI-powered, individualized pricingHow micro-segmentation helps tailor offers based on behavior, urgency, and value perceptionThe shift from “one price fits all” to adaptive pricing across channels2. AI-Driven Insights for Better Margins and Demand ForecastingUsing predictive models to anticipate customer behavior and market shiftsHow AI enables smarter promotions, quote generation, and inventory pricingWhy AI helps protect margins—especially during downturns—without eroding loyalty3. The Power of Explainable, Transparent PricingBuilding customer trust through embedded pricing logic and value transparencyWhy B2B success depends on surfacing justification—not just numbers—in pricing toolsHow omnichannel platforms are integrating AI pricing intelligence into CPQ, ERP, and e-commerce workflows4. What It Takes to Make AI Pricing WorkThe operational shift: from siloed pricing to cross-functional collaborationThe cultural shift: pricing as a strategic function, not a reactive oneThe technology shift: investing in clean data, scalable platforms, and continuous learning loopsKey Takeaways:AI transforms pricing into a real-time, context-aware experience across channelsMicro-segmentation delivers pricing precision that reflects customer value, not just costPredictive models help organizations anticipate demand, optimize margins, and personalize offersTrust and transparency are essential—especially in B2B environments with negotiated pricingIntelligent pricing is a core growth lever for the future of omnichannel commerceSubscribe to our podcast for expert insights on AI, digital commerce, and omnichannel strategy. Visit The Future of Commerce for the latest thinking on intelligent pricing and customer experience innovation. Share this episode with pricing teams, sales leaders, and digital transformation champions looking to turn pricing into a competitive advantage.

SummaryIn this episode of What's in Store, Chris Ressa and Karly Iacono hold their feet to the fire—revisiting bold predictions made at ICSC to see what held up, what flopped, and what's next. From the unshakable rise of value retail to the surge in food and beverage concepts, they dissect the real trends shaping retail today. They dig into the tug-of-war between experiential and convenience, the true state of omnichannel, and why sustainability is more than a buzzword. It's a candid, no-fluff look at where retail is heading—and how close they came to calling it right.TakeawaysThe retail industry is experiencing a tight supply and high demand for space.Experiential retail is evolving, but convenience remains a priority for consumers.Omnichannel retailing has become a standard expectation for most retailers.Sustainability initiatives are not currently driving business decisions in real estate.Redevelopment and repurposing of properties are slower than anticipated due to various challenges.Food and beverage concepts are thriving, with a notable increase in coffee sales.Value retailing continues to be a strong focus for consumers amid economic pressuresThe conversation around tariffs and AI was less prominent than expected at ICSC.Mixed-use developments are still a hot topic, but execution remains challenging.Predictions for the future should consider longer timelines for significant changes.Chapters00:00 Introduction to Retail and Real Estate Predictions04:58 Reflections on ICSC Predictions09:52 Supply and Demand Dynamics in Retail15:08 Experiential vs. Convenience Retail19:54 The State of Omnichannel Retailing25:00 Sustainability and ESG Initiatives29:56 Repurposing and Mixed-Use Developments33:47 Food and Beverage TrendsEnjoy the show! Remember to rate and review!

In dieser Kassenzone-Spezialfolge treffen sich Karo Junker de Neui und Alexander Graf zum Reality-Check für ein paar der aktuellsten Handelsthemen. Nach ihrem Besuch der Shoptalk in Barcelona analysieren sie die neuesten Trends im stationären und digitalen Handel – inklusive der Frage, ob „Omnichannel“ jetzt unter dem neuen Label „Unified Commerce“ doch noch funktioniert oder weiterhin an der Praxis scheitert. Braucht der Handel wirklich mehr Technologie – oder einfach nur bessere Kundenerlebnisse? Besonders spannend wird es beim Blick auf The Platform Group: Ein Unternehmen, das laut eigener Aussage stark wächst, aber zunehmend durch kritische Presseberichte, Führungskräfte-Rücktritte und schwer nachvollziehbare Zahlen auffällt. Karo analysiert exemplarisch den Traffic und Umsatz einzelner Portale – mit aufschlussreichen Ergebnissen. Zum Abschluss geben Karo und Alex einen Ausblick auf die K5-Konferenz in Berlin. Beide sind mit Sessions, Thesen und Formaten vertreten – von Live-Podcasts bis Guided Tours. Korrektur: In einer früheren Version sagen wir, dass Mister Spex Teil der Platform Group ist – das stimmt nicht. Mister Spex ist ein eigenständiges Unternehmen. Kapitelmarken: 01:20 – Omnichannel, Unified Commerce oder Rückzug in den stationären Handel? 17:00 – The Platform Group: Wachstum oder Fassade? 29:20 – K5-Vorfreude: Thesen, Formate & persönliche Highlights Link zum WiWo Artikel: https://www.wiwo.de/unternehmen/dienstleister/mobilfunk-fuehren-einzelhaendler-diese-loesung-ein-klingeln-fuer-die-telekom-die-kassen/100121871.html Link zum Manager Magazin Podcast: https://podcasts.apple.com/de/podcast/das-thema-der-w%C3%B6chentliche-wirtschaftspodcast-des-manager/id1458618488?i=1000712684321 Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Newsletter: https://www.kassenzone.de/newsletter/ Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

Returns don't have to be a retail black hole. Inspired by The Future of Commerce article on retail omnichannel returns, this episode explores how retailers are transforming return processes from a logistical burden into a strategic growth opportunity.We break down five practical strategies—including in-store incentives, green returns, membership programs, refurb and resale, and data-driven insights—that reframe returns as moments to build trust, collect valuable feedback, and encourage repurchase. As customer expectations for flexible, seamless experiences grow, retailers that nail the returns process stand to gain more than they lose.What You'll Learn in This Episode:1. In-Store Return Bonuses to Boost Foot TrafficOffer discounts or loyalty points to drive returns into physical locationsConvert return visits into new purchases2. Green Returns and Second-Chance SalesPromote eco-friendly return options and resell open-box or refurbished itemsReduce waste while recovering value and attracting deal-seekers3. Premium Return Perks for MembersMonetize return convenience via loyalty programs or paid tiersDeepen engagement with high-value customers4. Repair and Refurb StrategiesAssess and recondition lightly used or returned itemsSalvage inventory and avoid costly write-offs5. Mining Returns as a Data GoldmineUse AI and analytics to identify return patternsImprove product descriptions, inventory management, and personalized marketingKey Takeaways:Returns are no longer just a cost center—they're a customer experience momentOmnichannel flexibility is now a competitive differentiatorIn-store return strategies can boost revenue and brand engagementData from returns can improve operations and reduce future return ratesStrategic returns management helps retailers shift from defense to offenseSubscribe to our podcast for expert insights on retail innovation, customer experience, and operational strategy. Visit The Future of Commerce for in-depth research on how omnichannel experiences are redefining the industry. Share this episode with retail leaders, CX strategists, and anyone looking to turn returns into revenue.

Heute wird's besonders spannend, denn es dreht sich alles um eines der meist unterschätzten, aber zugleich wichtigsten Themen in der Versicherungsbranche: die Kommunikation mit Kundinnen und Kunden. Zu Gast ist Achim Schuch von der Dialog Group, einem europäischen Spezialisten für Customer Communication und Customer Experience, der seit mehr als 20 Jahren Unternehmen – nicht nur Versicherer, sondern auch Banken und andere Branchen – bei der Transformation ihrer Kundenkommunikation begleitet.Gemeinsam mit unseren Hosts taucht Achim tief in die Praxis ein: Was funktioniert heute wirklich, wenn es darum geht, Kunden zu erreichen und zu überzeugen? Welche Kanäle und Tools sind entscheidend – und wie kann man sie sinnvoll kombinieren? Von der Rolle von Print-Mailings (leben sie wirklich länger?) über smarte Prozess-Bots und personalisierte Videos bis hin zu omnichannelfähigen Kommunikationserlebnissen: Es erwartet euch ein bunter Mix aus Erfahrungen, Trends und echten Erfolgsbeispielen, die zeigen, wie Unternehmen mit den steigenden Erwartungen und der fortschreitenden Digitalisierung Schritt halten.Außerdem geht es darum, wie wichtig es ist, Denkstrukturen aufzubrechen, Veränderung pragmatisch und Schritt für Schritt anzugehen und dabei den Kundendialog so relevant, schnell und persönlich wie möglich zu gestalten. Natürlich lernt ihr auch Achim selbst besser kennen – seinen Antrieb, seine Sicht auf moderne Führung und die berühmten „Famous Last Words“, die Mut machen, neue Wege zu gehen. Freut euch auf eine inspirierende, praxisnahe Episode, die zeigt, wie Kommunikation zum echten Differenzierungsfaktor in der Versicherungswelt werden kann!Schreibt uns gerne eine Nachricht!PPI – Inspired by Simplicity. PPI verbindet Fach- und Technologie-Know-how, um komplexe Finanzprojekte in der Versicherungs- und Bankenwelt unkompliziert umzusetzen. Mit über 800 Expert:innen, europaweit führenden Lösungen im Zahlungsverkehr und der Vision „From Paper to Pixels“ begleitet PPI ihre Kunden erfolgreich in die digitale Zukunft.

Send us a textThe CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick's Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measurement and of course 'back to basics' in store today.Find Kathryn Mazza on Linkedin at : https://www.linkedin.com/in/kathryn-mazza-6523372a/Find Hy-Vee on Linkedin at : https://www.linkedin.com/company/hy-veeFind Hy-Vee online at : https://www.hy-vee.com/Here's what we asked her : What leadership lessons have you learned in your career that guide you today at Red Media? What inspired you to take on the leadership role at Red Media? What are some of the biggest challenges facing retail media today?Can you share insights on how Red Media integrates with Hy-Vee's e-commerce and in-store experience?How does Red Media help CPG brands maximize their marketing ROI with metrics you share?How does Red Media leverage Hy-Vee's first-party data to enhance advertising effectiveness? What role does personalization play in Red Media's ad strategy?How does AI and machine learning impact Red Media's advertising capabilities?What do you look for in best in class brand and agency partnerships?What is your vision for the future of Red Media over the next five years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week on the podcast, the team are joined by omnichannel engagement expert Yacin Marzouki, who shares his strategies on how to make omnichannel work for both pharmaceutical companies and healthcare professionals.  Together, Yacin and Jade sit down in the studio to explore what it takes to harmonise omnichannel across an organisation, why content activation is still a major hurdle, how to make sure messaging truly resonates with HCPs and much more. Expect practical insights on operational excellence, the evolving role of AI and a fresh perspective on what success looks like across a product's lifecycle.  A little more on EMJ GOLD's guest…  Yacin Marzouki is a global omnichannel engagement lead on a mission to disrupt the industry's approach to omnichannel. Within the pharmaceutical sector, he specialises in shaping seamless customer journeys, driving content activation and aligning global strategies with local execution. Yacin is dedicated to transforming brand plans into meaningful, measurable customer engagements, and is passionate about building high-performing, collaborative teams that deliver real impact. 

Welcome to The SaaS CFO Podcast! In today's episode, I'm excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam's journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users. After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he's learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today's AI-driven market. We'll talk about how BAM is helping both agencies and in-house teams, what they've learned from working closely with pilot customers, and what's coming next as they prepare for an exciting public launch. Whether you're a founder, marketer, or just looking to glimpse the future of content and branding, tune in for Adam Chrigström's story and insights! Show Notes: 00:00 Pivot from Pre-Production Platform 05:46 "BAM: Streamlined Content Marketing Platform" 07:35 Effective AI-Driven Content Strategy 11:10 AI's Limitations in Brand Intuition 14:57 "Early-Stage Branding Strategy Development" 20:40 Early-Stage Product and Customer Engagement 21:54 "Data Challenges and Future Plans" Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/big-audience-machine-raises-350k-in-funding Adam Chrigström's LinkedIn: https://www.linkedin.com/in/adam-chrigstr%C3%B6m/ Big Audience Machine's LinkedIn: https://www.linkedin.com/company/big-audience-machine/ Big Audience Machine's Website: https://www.bigaudiencemachine.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you'll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today.Key topics include:Launching DTC to validate demand and iterate fastWhy clean label and plant protein were non-negotiablesPackaging shifts driven by real-world feedbackScaling into retail once logistics and cost structures were optimizedViewing DTC as one piece of an omnichannel puzzleIt's a grounded roadmap from someone who's done the work—no shortcuts, just thoughtful strategy.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – How IQBAR started from a personal health journey02:55 – From kitchen experiments to product-market fit07:10 – Why the brain-focused bar category was a white space12:10 – DTC vs Amazon vs retail: channel strategy evolution17:45 – Profitability, scaling, and efficient COGS in CPG22:50 – Brand evolution: packaging, messaging, and keto pivot27:10 – Retail shelf strategy and planogram insight31:25 – Podcast and display ads as top-of-funnel growth levers34:45 – DTC Twitter, omnichannel mindset, and business realism37:55 – Exit strategy, Mars dreams, and post-exit vision41:00 – Tariffs, supply chain chaos, and CPG realitiesHashtags:#IQBAR#dtcpodcast#consumerpackagedgoods#ecommercegrowth#omnichannelstrategy#dtcbrand#scalingcpg#founderjourney#brandbuilding#podcastmarketing#supplychainchallenges#cleanlabelproducts#retailstrategy#amazonads#shopifysuccess Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In dieser Update-Folge von Kassenzone spricht Karo Junker de Neui mit Christian Schirmer von JYSK Deutschland. Das skandinavische Einrichtungshaus, ehemals Dänisches Bettenlager, gehört zur Lars Larsen Group und ist mit über 1,2 Milliarden Euro Umsatz der größte Markt im JYSK-Verbund. Christian ist seit über 25 Jahren im Unternehmen und kennt die Entwicklung von der ersten Filiale in Flensburg bis hin zu über 900 Standorten bundesweit. JYSK positioniert sich im mittleren Preissegment und setzt auf ein klares Konzept: gute Erreichbarkeit, skandinavisches Design und ein starker Omnichannel-Ansatz. Herzstück bleibt der Store – ergänzt durch eine neue Unified-Commerce-Plattform, die Online- und Offline-Kanäle intelligent verzahnt. Kunden können künftig kanalübergreifend einkaufen, während im Hintergrund Prozesse für Mitarbeitende vereinfacht werden. Im Gespräch erzählt Christian von den Wachstumsplänen in Süddeutschland, Herausforderungen bei Flächengenehmigungen und dem Spagat zwischen Verlässlichkeit und Veränderung. Auch Marketing spielt eine zentrale Rolle. Neben Prospekten und TV testet JYSK TikTok – mit überraschend guten Ergebnissen. Weitere Themen sind das geplante Loyalty-Programm, das wachsende B2B-Geschäft und die Rolle von AI bei Content, Kundenservice und Geschäftsmodellentwicklung. Ein spannender Einblick in ein Unternehmen, das sich vom klassischen Filialisten zum datengetriebenen Händler weiterentwickelt. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Today's interview is with Naomi Rankin, the Manager of Global Customer Care at Lush, the British cosmetics retailer. I spoke to Naomi when I attended Zendesk's recent Relate event, which took place in Las Vegas on March 25th-27th. We talk about her highlights from the event, what customer care means to Lush, their approach to AI and her journey with Lush from starting work in one of their shops to now managing the global customer care team that covers 24 markets, 15 different languages, and another 20 partner markets. This interview follows on from my recent interview – Omnichannel was a myth – Interview with Gaurav Passi of Zingly – and is number 541 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER's Sarah Marzano hosts InfoSum's Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire's Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER's May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER  

Omnichannel fulfillment provider Stored has acquired Ware2Go from UPS. This deal significantly expands Stored's network by adding 21 new e-commerce warehouses with a combined capacity of 2.5 million square feet of storage space. In manufacturing news, International Paper Company is restructuring its cross-border operations by closing two facilities in Edinburg, Texas. These plants were responsible for manufacturing containers and paper sheets, with the sheet plant slated for conversion into a warehouse. On the trade front, US trade representatives held a second round of hearings to discuss imposing punitive fees on Chinese-built, -owned, and -operated ships calling at American ports. The stated goals of these fees are to reduce China's maritime dominance and potentially incentivize American shipbuilding. Learn more about your ad choices. Visit megaphone.fm/adchoices

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Will Nitze is the Founder & CEO of IQBAR, an omnichannel food & bev brand on pace to do $125M at 17% EBITDA in 2025 after doing $59M in revenue at 13% EBITDA in 2024. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze is the Founder & CEO of IQBAR. Follow Will on LinkedIn at https://www.linkedin.com/in/will-nitze/ and on X at https://x.com/willnitze.//Will Nitze, founder of IQBAR, shares how he scaled his food and beverage brand into the 9 figures and successfully turning the corner to profitability. This episode unpacks why he raised capital (and doesn't regret it), how he thinks about supply chain leverage, what founders get wrong about bootstrapping, and the real path to operational excellence.You'll learn how volume-driven growth models differ from high-margin products, how to avoid channel conflict in OmniChannel, and why your COGS might be the biggest opportunity in your business.If you're operating a 7–9 figure eCom brand and care about scale, margin, or long-term exit value—this is a masterclass.// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertisingCHAPTER TITLES:1:21: Is there really a big against fundraising?8:23: How to make money as a food/beverage business?13:57: Choosing the right investors for your DTC Business27:08: Finding Product Market Fit36:14: Operational Muscles For Omni Channel DTC45:24: Supply Chain 101//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy.Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/Find Lucky Energy online at : https://luckybevco.com/Here's what we asked him :Let's get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on?Take us through the portfolio of the company and your innovation approach. What's new for 2025?. How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer?You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing?Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them?Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category?What is advice you would share for others looking to start the next CPG brand? What trends are you following these days?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectations and market dynamics.  The episode explores the democratization of AI tools, the importance of aligning business and technology strategies, and the challenges businesses face in implementing customer-centric and omnichannel approaches. Throughout the discussion, Holden emphasizes the need for businesses to creatively apply AI technologies to drive growth and innovation in the evolving digital commerce landscape. Show Highlights: Role of AI in agentic and B2B commerce. AI's impact on consumer expectations and omnichannel experiences. Discussion on democratizing AI tools in digital commerce. Importance of aligning business and technology strategies for successful AI-driven business transformation. Exploration of the plateau in e-commerce growth and the necessity of customer centricity, omnichannel strategies, and digital transformation in mature markets. Challenges and opportunities in integrating AI with human expertise to drive business innovation and efficiency. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Holden Bale: https://www.linkedin.com/in/holdenbale/  Merkle: https://www.merkle.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

On this episode of The Sonic Truth, we're joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Cherene Aubert is the SVP of Ecommerce and Digital at Ilia Beauty, a 9-figure omnichannel beauty brand. Follow Cherene on X at https://x.com/ChereneAubert and on LinkedIn at https://www.linkedin.com/in/chereneetemadi/.//Cherene Aubert has helped scale some of the most impressive eCommerce brands—from Bobby's 9-figure DTC ascent to leading omni-channel growth at Ilia Beauty. In this episode, we dive deep into what separates the next level operators from the rest: brand vs performance, measurement nuance, retail sell-through, and how AI might change everything (again). If you're an 8 or 9-figure operator trying to think 3 steps ahead, this conversation is a masterclass.Topics Covered:-Brand vs. performance marketing at scale-Attribution without over-measuring-Scaling retail without cannibalizing DTC-How top operators are integrating AI today-Surviving the end of the old Facebook playbook//CHAPTER TITLES:3:16: Day to Day of an SVP7:02 - Why The Attribution of Bank Account Never Lies14:57: Allocation Your Marketing Budget23:50 - Turning Influencer Strategy Into A Direct Sale40:40 - Measuring Your Ad Dollars//SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY EPISODES!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today's interview is with Gaurav Passi, Founder & CEO of Zingly. He joins me today to talk about some research that they have recently conducted about FORO (the Fear of Reaching Out), the Great CX Paradox, why Omnichannel was a myth and how ‘Rooms' could be the answer. This interview follows on from my recent interview – Why businesses need to invest in both brand and customer experience – Interview with Martin Gill of Forrester – and is number 540 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics (20:50).  Launched in 2014 at the height of the DTC era, the brand once released around 40 collections per year. “That's how consumers were shopping,” Vivian Weng, ColourPop brand president, told Glossy. “For a number of years, consumers were looking for the latest launch … and looking to get their hands on limited quantities of something that was very, very specific and timely.”  Flash forward to its eleventh birthday this month and things look very different. “[Beauty shoppers] are looking for newness, but in a different way,” Weng said. “The consumer has evolved, and we're trying to evolve with that community.”  So far, ColourPop's omnichannel evolution has become a case study for formerly-DTC brands: The brand launched into Ulta Beauty in 2018, then every Target store in 2023, and has cut its annual launches in half. “Especially post-Covid, consumers were starting to get fatigued with so many launches,” Weng said. “It felt very cluttered and noisy, and they were looking for more core, hero products.”  But hero need not mean boring: ColourPop's top seller in Target is a $9 body glitter gel ,and its super-pigmented $7 Super Shock pressed eyeshadow is the retail's No. 6 top eyeshadow, Weng told Glossy. The latter is also the first product the company ever made and continues to be its bestseller.  “We like to say that ColourPop is an overnight success story 70 years in the making,” Weng said. That is, the brand was born in Spatz Labs, a family-owned contract manufacturer in Oxnard, California.  ColourPop co-founders Laura and John Nelson, whose father started Spatz Labs decades before, grew up watching the top cosmetics in the country being quietly made in their family's factory. Seed Beauty, the parent company of ColourPop, is also well-known for being the original manufacturer of Kylie Cosmetics' first Lip Kit. However, due to the demand of ColourPop, Weng told Glossy that Spatz Labs no longer contracts for the industry. Weng joined the company in 2022. Previously, she held executive roles at Anastasia Beverly Hills and L'Oréal; she got her start at Goldman Sachs and McKinsey & Co. In today's episode, Weng discusses the brand's strategic evolution, the challenges along the way and the future of the prolific beauty brand. But first in today's episode, hosts Lexy Lebsack and Sara Spruch-Feiner discuss the top headlines of the week. This includes Walmart's plan to test new high-touch beauty bars in 40 stores, the growing marketing opportunity at Formula 1 events, the rise in clinical testing among leading supplement brands and MET Gala highlights. 

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Shoptalk's Ben Miller joined Chris and Anne to discuss: - Saks Fifth Avenue's new Amazon storefront - Walmart's new “Store of the Future” down in Texas - Morrisons introducing Simbe's Tally robots - Pinterest becoming a visual search engine - And closed with a look at Lowe's new MyLow AI app for store associates There's all that, plus Omar Akilah of Infios stops by for 5 Insightful Minutes on how AI will impact order management system design, this month's OmniStar, and we ask Ben about everything from which snack food he would least like to live without to the all important question of, “Who won the Met Gala?” Music by hooksounds.com #retailnews #AIretail #ecommerce #Walmart #Amazon #Pinterest #RetailTech

In today's episode, we're joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart's exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she's weaving motherhood into her career path along the way.Here's what you'll hear in this episode:Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand sideA clear breakdown of what omnichannel marketing really meansHow internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel successWhy curiosity and asking "why" can be a major superpower for marketers and leadersAn inside look at the Monbébé stroller launch at Walmart — and how Chase's team leveraged influencer marketing to drive viral successThe viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than everThe importance of blending organic and paid media and testing influencer content across multiple channelsKey consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby categoryA refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strengthWhy trusting your gut (and surrounding yourself with the right support) might be the best career advice you'll ever getChase's insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you're in marketing, leadership, or navigating your own life and career. Links & Resources:Connect with Chase Cooper  on LinkedIn See the viral Monbébé 360° Travel System post. Don't forget to subscribe and leave a review if you enjoyed this conversation!Want more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com WATCH our podcast on YouTube @SheSpeaksTV

With the increasingly complex omnichannel customer journey, it seems like attribution is getting harder than ever—do you know which of your marketing tactics are really driving sales, or are you flying blind when it comes to measurement? Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results. RESOURCES Foursquare: https://www.foursquare.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company