Podcasts about Omnichannel

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer's number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Mehr als 30.000 Pakete täglich. Aus einer einzigen Halle in Hamm. Für Filialen, Online-Bestellungen und Retouren - alles aus einem Haus. Was sich einfach anhört, ist das Ergebnis einer fundamentalen Umstrukturierung - und der Beweis, dass Omnichannel nicht im Schaufenster beginnt, sondern im Lager.

The following article of the E-Commerce & Retail industry is: 'The Omnichannel Illusion: One Brand, Many Silos' by Enrique Girón, Business Development Director - North Latam, Infracommerce. 

By Doug Green “There's nothing that beats proactivity. If you can stop the problem before it happens, the amount of value saved is immense.” First Orion's Josh Whitehurst, Head of Product, joins TR Publisher Doug Green to discuss why trusted communications now require more than simply authenticating a phone number. As voice, text and RCS increasingly converge, Whitehurst says businesses need to treat telephone numbers and messaging sender identities as valuable brand assets — much like websites, email domains and other digital properties. STIR/SHAKEN was an important first step, Whitehurst explains, because it helped determine whether a call was actually originating from the number it claimed to be using. But the industry is now moving “beyond STIR/SHAKEN” toward a broader trust framework that combines enterprise vetting, number-right-to-use verification, branded identity, analytics and end-to-end call authentication. First Orion's approach can authenticate individual calls in real time by comparing an authoritative signal generated when an enterprise initiates a call with what ultimately arrives at the terminating carrier. When the signals match, the recipient can be shown verified branding, including the company name, logo and even a reason for the call. When they do not match, carriers can remove the branding — or potentially block the fraudulent call altogether. Whitehurst offers a striking example from a large financial institution. After First Orion's technology was deployed, the company discovered that on some days 10% to 20% of calls appearing to come from the institution were actually impersonation attempts. The system was able to block roughly 100,000 to 200,000 fraudulent call events per month before those calls ever reached consumers. The conversation also explores how AI is raising the stakes. Scammers are becoming increasingly sophisticated, but Whitehurst notes that carriers and communications providers can use AI, predictive analytics and real-time detection on the defensive side as well. The larger goal is an omnichannel identity framework that lets consumers know who is really contacting them whether the interaction arrives by voice, text or another communications channel. For enterprises and SMBs, Whitehurst's message is to start thinking differently about communications identity. Verified phone numbers and sender IDs should be managed and protected as part of the organization's brand and security infrastructure. Learn more at FirstOrion.com.

Sezon sprzedażowy jest trochę jak przeprowadzka. Dopóki nie zaczniesz się pakować, wydaje Ci się, że masz mało rzeczy.Wszystko, co przez rok leżało w backlogu, w szczycie wraca ze zwielokrotnioną siłą. Jeden błąd na stu klientów poza sezonem to drobna niedogodność. W sezonie to zatkane biuro obsługi klienta.W tym filmie opowiem Ci, jak przygotować sklep internetowy na sezon, zanim ruch wystrzeli. Pokażę Ci m.in.:➡️ jak dobrać zasoby serwerowe do skali peaku i kiedy chmura wygrywa z dedykiem,➡️ dlaczego zamrażanie produkcji na czas sezonu wcale nie jest dobrą strategią,➡️ ile czasu przed sezonem można jeszcze bezpiecznie migrować sklep,➡️ dlaczego opinii i społecznego dowodu słuszności nie zbudujesz w tydzień,➡️ dlaczego w logistyce nie warto mierzyć sił na zamiary.Jeśli chcesz, żeby nadchodzący sezon skończył się świetnym wynikiem, a nie gaszeniem pożarów - ten film jest dla Ciebie!⭐ Sprawdź również mój film o świątecznych wyprzedażach:https://youtu.be/9MFWztxB--c?si=cSg6831P2IIBGQDw

Amazon keeps raising the bar. Steve Dennis and Michael LeBlanc open with the retailer's blockbuster quarter: massive gains in AWS and advertising, staggering AI capex, and retail revenue up 16% year over year, up from 12% last year. Third-party sellers now drive more than 60% of the business, and Citi pegs underlying GMV growth near 10%, roughly double the industry average. Amazon's B2B division alone now tops $60 billion, bigger than all but eleven U.S. retailers. Then the hosts dig into the agentic commerce numbers Amazon disclosed as Rufus folds into Alexa shopping, why sample bias demands caution here, and how grocery momentum is turning Amazon into a mega market-share threat.  Then: Shopify's revenue up 32%, and the tale-of-two-cities reality that a handful of giants now drive nearly all e-commerce growth. A mid-year check on Steve's Prediction #8 — luxury's future won't be evenly distributed. LVMH, Kering, and Capri lag on China softness and war induced Gulf weakness, while Hermès, Ralph Lauren, Richemont, and Zegna keep delivering outsized results. Live from the CommerceNext Growth Show: Kartik Hosanagar. He's Wharton's John C. Hower Professor of Technology and Digital Business, author of A Human's Guide to Machine Intelligence, and co-founder of Bliss Labs. His argument: the biggest shift in retail isn't a new technology or channel. It's a new customer. Treating AI as another distribution channel is the same mistake movie studios made with Netflix. There's no marketing science for AI yet. $9.99 pricing, scarcity, social proof — a model may not respond to any of it. Kartik walks through the Ridge wallet case: invisible in ChatGPT's "gifts for men" results, then the default recommendation within three weeks, complete with a hallucinated promotion. Every retailer faces the same fork: efficiency or meaning. The middle is the most dangerous place to stand. Kartik also details the simulation sandboxes that let brands test counterfactuals in a day instead of eight weeks, why you can't just ask an LLM why it picked a brand, and the three attitudes retailers need now: curious, experimental, collaborative Back in studio: Wayfair's encouraging quarter and Steve's change of heart, Warby Parker's mixed report as store count passes 400, tariff rebates ($100 billion of $160 billion already repaid, more tariffs looming), and whether live selling has hit its tipping point with QVC out of bankruptcy and Whatnot valued at $20 billion. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

How Ellis Brigham Is Building a Modern Retail Experience Through Technologytl;dr - what you'll get:Learn how Ellis Brigham approached a major ecommerce platform migration to Centra and the commercial considerations behind the decision.Discover how investments in delivery experience, customer data and personalisation are helping strengthen customer loyalty.Get practical insights into balancing retail heritage with digital innovation, including real-world experiences of adopting AI across ecommerce operations.Summary:In this episode, we speak with Mark Oldham, Head of Operations at Ellis Brigham Mountain Sports, about the evolution of one of the UK's best-known outdoor retailers and how the business is modernising its ecommerce ecosystem while staying true to its heritage.The conversation explores the commercial thinking behind Ellis Brigham's move from Magento to Centra, examining the operational challenges that prompted the migration. Mark explains the importance of building a flexible technology stack that supports growth, improves efficiency and delivers a better customer experience.Customer experience is a central theme throughout the podcast, with insights into the implementation of Ingrid to transform delivery choice and customer communication. The discussion highlights why transparent fulfilment and post-purchase experiences have become critical drivers of customer loyalty and lifetime value.We also explore how Ellis Brigham has successfully balanced nearly three decades of retail expertise with the demands of modern digital commerce. Mark shares his perspective on preserving the unique identities of Ellis Brigham, Snowboard Asylum and Outsiders, while ensuring each brand delivers a consistent experience across every customer touchpoint.The conversation then turns to data and personalisation, looking at how Voyado is helping consolidate customer data and unlock more meaningful CRM strategies. From understanding customer intent during product discovery to creating more personalised onsite experiences, the discussion examines how retailers can make better use of the data they already collect.Finally, the episode explores the growing role of artificial intelligence within ecommerce teams. Mark shares how AI is being introduced into day-to-day operations, the efficiencies it can unlock and the practical challenges businesses face when embedding AI into established workflows.Chapters:[0:30] — Intro to Ellis Brigham and the episode topic[1:30] — Mark introduces Ellis Brigham and his role[4:05] — Why the move from Magento and the replatforming drivers[9:15] — Why Centra was the right fit[13:15] — Ingrid / order communication and customer experience[19:35] — Blending store expertise with digital content[25:05] — Omnichannel fulfilment and store operations impact[28:00] — Why Ellis Brigham keeps distinct brand identities[33:30] — Voyado, customer data and intent signals[35:55] — AI adoption across the business[38:30] — AI governance and data controls[42:20] — Dashboards, AI and the future of analytics

Twój najlepszy klient B2B właśnie zadzwonił do handlowca zamiast złożyć zamówienie w Twoim sklepie. I zrobi to znowu.Dlaczego? Bo dodanie 200 pozycji do koszyka ręcznie to około 600 osobnych akcji - i to jest jeden z powodów, dla których handlowcy w wielu firmach B2B po cichu omijają własną platformę. Dobra wiadomość: da się to naprawić.W tym odcinku serii E-Commerce Pro pokazuję 7 mechanizmów, które sprawiają, że klient składa duże, powtarzalne zamówienia sam - szybciej, niż zrobiłby to przez telefon.W tym materiale dowiesz się:➡️ dlaczego platformy B2B optymalizują tylko połowę ścieżki zakupowej (i którą połowę ignorują)➡️ jak przebudować listę zakupową, żeby klient dodawał dziesiątki indeksów w sekundy➡️ co to jest quick order i dlaczego zmienia zasady gry przy dużych koszykach➡️ import z pliku, wiele list zakupowych, ostatnio zakupione produkty - i jak to poskładać w jeden system➡️ pułapka, o której nikt nie mówi, a która stabilizuje koszyki i odcina Cię od sprzedaży reszty ofertyJeśli budujesz lub rozwijasz platformę B2B i chcesz zatrzymać duże zamówienia w sklepie zamiast oddawać je handlowcom - obejrzyj do końca, bo ostatni punkt zmienia sposób patrzenia na wszystkie wcześniejsze.

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics. Key Highlights ⏰ The Late-Mover Edge: Launching a network today means skipping years of clunky tech builds and plugging straight into mature e-commerce and delivery setups.

Konkurujesz ceną, bo klient „i tak patrzy tylko na cenę"? Ta rozmowa pokaże Ci, jak zbudować biznes, w którym cena przestaje być głównym argumentem - nawet w pozornie nieciekawej branży.W tym odcinku rozmawiam z Przemysławem Tytro, dyrektorem zarządzającym Tedmark - firmy, która na rynku opakowań działa już od 35 lat, a jej kubki trzymasz w ręku za każdym razem, gdy kupujesz kawę na stacji paliw.Przemysław opowiedział o tym:➡️ jak przejął stery w covidowym czasie i przeprowadził firmę przez transformację➡️ dlaczego za „nudnym" kubkiem kryje się rok pracy i ponad sto prototypów➡️ jak utrzymać klienta, który szuka najtańszego produktu➡️ co zrobić, gdy brakuje Ci skali - i jak z tego problemu narodził się osobny biznes fulfillmentowy➡️ jak nowe regulacje opakowaniowe zmieniają reguły gry w e-CommerceTo rozmowa o budowaniu przewagi tam, gdzie wszyscy patrzą tylko na cenę.

What if we told you that one of the most innovative, data-driven companies in Grapevine sells luxury flooring? Would you believe they're an omnichannel retailer with an emphasis on customer service... even though their primary strategy is online?Today, we're asking the team at Flooret to explain how they plan to revolutionize a 100-year-old industry that most of us walk right over.

Founder and President of Champ's Pet Kitchen Mike Wickman answers the question, "What does a retail-first strategy look like in an omnichannel era?"

Każdy chce upchnąć w MVP wszystko, co tylko możliwe. I trudno się dziwić - firma długo czekała na wdrożenie, na warsztacie pojawia się cała ekipa, a każdy chce dorzucić coś od siebie. Tyle że to nie zawsze gra na Twoją korzyść.W tym materiale tłumaczę, co w e-Commerce B2B faktycznie musi znaleźć się w MVP, a co spokojnie możesz dorobić później - bez ryzyka, że stracisz na tym klientów czy przychody.Dowiesz się w nim m.in.:➡️ jakie dwie kluczowe role pełni platforma B2B i dlaczego to od nich wszystko się zaczyna➡️ dlaczego 3 klientów z subkontami nie powinno blokować pozostałych 4997➡️ jak proces "rozpędzania" platformy kupuje Ci czas na rozwój w trakcie➡️ co naprawdę robi efekt wow u Twoich klientów (i czego wcale nie potrzebujesz na start)➡️ ile realnie możesz zyskać, uruchamiając platformę szybciejJeśli stoisz przed wdrożeniem B2B albo właśnie układasz zakres MVP - ten film oszczędzi Ci sporo czasu i całkiem konkretne pieniądze.

The following article of the Logistics industry is: 'How RFID Technology Is Powering an Omnichannel Retail Boom' by Sergio Thome, Regional General Manager - Latin America, Sensormatic. 

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Alpana Bajaj, Partner Group Product Manager at Microsoft, discusses how Microsoft is reimagining the contact centre with AI-first design and agentic capabilities.• How Dynamics 365 Contact Center evolved from Omnichannel to a standalone, CRM-agnostic platform born in the AI era• The five out-of-the-box AI agents: Customer Assist, Quality Assurance, Case Management, Knowledge Management, and ServiceOps• Real-world customer stories, including double-digit improvements in call deflection, wrap-up time, and CSAT scores• How Microsoft uses its own contact centre as a testing ground, serving over a billion customers across 40+ languages• Licensing simplified: per-seat for human agents, consumption-based Copilot Studio credits for AI capabilities• A practical ROI framework covering customer experience, operational efficiency, and revenue generationLink to the deck: Agentify Your Contact Center Alpana Bajaj Link to the Commonwealth Bank case studyThanks to Ribbon, this episode's sponsor, for their continued support of Empowering.Cloud

Recorded live, this episode features Bruce Martin, former Sr. Vice President of Account Development at NielsenIQ, who shares insights from a career that spans every angle of the retail ecosystem—from an apprentice meat cutter at Kroger to the head of category management at Kellogg and managing director for Nielsen Chile.  Bruce breaks down why consumer packaged goods (CPG) represent the absolute highest standard for high-intensity, repeat-transaction data analytics.  He dives into the modern retail paradigm shift, detailing how direct-to-manufacturer data sales and media networks pose an existential threat to third-party data companies. Bruce also pulls back the curtain on how AI is accelerating historical quarterly projections into rapid weekly cycles, the massive challenge of managing omnichannel metadata on platforms like Amazon, and how up-and-coming brands can leverage fact-based selling to secure category leadership.   

Trawa u sąsiada wcale nie jest bardziej zielona. Firmy, na które patrzycie z zazdrością - te z LinkedIna, z raportów e-Commerce, z wielkimi budżetami - mają dokładnie te same problemy co Wy.Od 13 lat wchodzę do firm e-Commerce jako konsultant. Zwykle wtedy, gdy coś już poszło nie tak: wdrożenie się przeciągnęło, platforma nie sprzedaje tyle, ile miała, cyfryzacja sprzedaży utknęła. W tym materiale dzielę się trzema wnioskami, które powtarzają się w kolejnych projektach - i o których w firmach mówi się rzadko, bo trudno je powiedzieć na głos.W tym odcinku:00:00 Intro01:45 Rola konsultanta02:20 Wniosek 105:08 Wniosek 208:19 Wniosek 311:32 Co z tą wiedzą zrobić?Jeśli macie podobne doświadczenia z wdrożeń - napiszcie w komentarzu. Ciekaw jestem, czy u Was wygląda to tak samo.

When Andrew Blackmon couldn't find a rental tuxedo that actually fit, he didn't just start a company—he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a nine-figure business with seven flagship stores and showrooms in more than 40 Nordstrom locations. For more on The Black Tux and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Most retailers have the tools, platforms, and channels. The problem? They don't talk to each other. Simply offering apps, delivery, and pickup options is no longer enough—the real challenge is connecting those systems seamlessly underneath the surface. In an upcoming report, Jeremy Goldman (VP of Editorial and Insights) outlines this exact issue: the omnichannel execution gap. Ahead of the release, he sat down with Xavier Vaissiere (Global Insights & Analytics Director at CP Skin Health Group) and Erica Meagher (Head of E-commerce at Beiersdorf) to discuss why this operational gap is widening and how retailers can fix it. INSIDE THE EPISODE: - Why a massive percentage of retail dollars still sit within the physical store, and how leaders are connecting it to digital. - How constantly adding new sales platforms without retiring old ones is creating a data nightmare—and what to do about it. - The specific trap brands fall into when deploying AI without a clear roadmap, and how to use it effectively. - Why closing the execution gap requires mastering four specific, unglamorous backend operations (from real-time inventory to returns). Listen to the full discussion above to learn how to make your underlying systems work together. The full report lands later this month.

Płacisz za usługę GEO albo AEO i zastanawiasz się, czy to realna robota, czy sprytnie przepakowane stare SEO?W tym odcinku rozmawiam z Michałem Glinką, który od 15 lat zajmuje się widocznością firm tam, gdzie klienci szukają produktów - najpierw jako founder e-Commerce, dziś po stronie demand generation i widoczności w LLM-ach.W tym filmie dowiesz się m.in.:➡️ Co z Twoim pięknym copywritingiem i tekstami na 1500 słów widzi AI?➡️ Co realnie decyduje, który sklep zacytuje ChatGPT, gdy dwa mają ten sam produkt?➡️ Ile z GEO i AEO to naprawdę nowa robota, a ile znasz od dekady?➡️ Co oznacza checkout po stronie Google'a i Universal Commerce Protocol dla Twojego sklepu? ➡️ Czy zakupy przez AI faktycznie przyjmą się w Polsce?➡️ Trzy rzeczy, które możesz wdrożyć u siebie już jutro - część w pół godziny.

Im B2B-Markt nutzen Käufer im Durchschnitt rund zehn Kanäle während ihres Beschaffungsprozesses. Gleichzeitig bieten bereits über 70 Prozent der Unternehmen E-Commerce an. Damit wird klar: Omnichannel ist längst nicht mehr die Ausnahme, sondern die neue Norm. Im Podcast spricht Tjark Freundt darüber, warum Konsistenz und Verlässlichkeit in dieser Welt entscheidend werden. Preisangaben, Verfügbarkeiten und Lieferzeiten müssen über alle Touchpoints hinweg stimmen, denn genau dort entstehen heute die Brüche, die für viele Käufer den Anbieterwechsel auslösen.See www.mckinsey.com/privacy-policy for privacy information

"Świetne. Wrócimy do tematu w przyszłym roku."Jeśli kiedykolwiek to usłyszałeś po prezentacji, nad którą pracowałeś miesiącami, ten materiał jest dla ciebie.Wdrożenia e-Commerce B2B nie przegrywają na zarządzie dlatego, że to zły pomysł. Przegrywają dlatego, że argumentacja jest zbudowana nie tak, jak trzeba. Zarząd nie decyduje, czy wydać pieniądze.Zarząd decyduje, na co je wydać. Ty nie walczysz o budżet - walczysz o to, żeby budżet, który i tak zostanie wydany, poszedł na platformę B2B, a nie na powiekszenie magazynu. A to zupełnie inna rozmowa.Z tego filmu dowiesz się:➡️ dlaczego zarząd wybiera "pewniaczka" zamiast platformy B2B i co z tym zrobić➡️ od jakiej liczby musisz zacząć, jeśli chcesz, żeby ktokolwiek potraktował cię poważnie➡️ jakie trzy filary argumentacji są najtrudniejsze do podważenia➡️ dlaczego przez cały ten materiał ani razu nie mówię o MagentoCała ta argumentacja opiera się na suchych liczbach z twojej firmy, a nie na obietnicach, że po wdrożeniu przychody nagle wystrzelą. Bo wcale nie muszą.Jeżeli chcesz policzyć nie tylko koszt wdrożenia, ale całe TCO w horyzoncie trzy- lub pięcioletnim, znajdziesz to w osobnym materiale na kanale. Link poniżej:https://youtu.be/jFI0_USSRxQ?si=IRu5E6O_q_THXa9B

What does the next era of B2B e-commerce look like when buyers, bots, AI agents, and self-service expectations all collide?In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton welcome Jason Hein, Vice President of Academy at the B2B E-Commerce Association, for a sharp conversation on digital buying behavior, AI-powered customer intelligence, hybrid selling models, CRM-ERP integration, and the future of consultative commerce. This episode explores why e-commerce is no longer just a transaction portal, it is part of a broader digital customer experience that helps distributors build trust, support complex sales, and future-proof distribution.What You'll Learn:Why B2B e-commerce should be viewed as a digital customer experience, not just a website with a checkout buttonHow younger buyers research, compare, and validate distributors before ever talking to salesWhy complex products still need consultative selling—and how digital tools can support that buyer journeyHow AI agents, bots, and non-human traffic are changing how customers may interact with distributor websitesWhy CRM-ERP integration, product content quality, and AI-powered customer intelligence are essential for revenue leaders in distributionHow distributors can use hybrid selling models to combine self-service, sales expertise, and human-centric sales automationEpisode Highlights:06:01 – Jason Hein explains the mission of the B2B E-Commerce Association and why education matters in digital transformation11:59 – The Fed, inflation targets, and why economic uncertainty still affects distributors and manufacturers31:50 – AD's Supply Force acquisition and what buying group consolidation means for independent distributors44:08 – AI job displacement, software engineering, and why leverage may matter more than replacement1:00:21 – Bots, AI agents, and the “dead internet” problem for B2B e-commerce1:04:23 – Complex vs. commodity products: why self-service does not eliminate consultative sales1:09:49 – How trust, product content, and McMaster-Carr's digital experience shape buyer loyalty1:15:23 – Why e-commerce alone does not drive demand generation—but a strong digital experience can1:22:35 – Omnichannel strategy, silver tsunami knowledge loss, and institutionalizing customer intelligenceMeet the Guest:Jason Hein is Vice President of Academy at the B2B E-Commerce Association, where he helps manufacturers, distributors, agencies, and technology providers understand how to build better digital experiences. With nearly 30 years in B2B, Jason has worked across manufacturing, distribution, consulting, software, and e-commerce strategy.Tools, Frameworks, and Strategies Mentioned:B2B E-Commerce Association AcademyDigital customer experience strategyHybrid selling modelsConsultative commerceOmnichannel customer experienceProduct content quality and product data standardsAI agents and agentic buying behaviorCRM-ERP integrationCRM data enrichment with AISmart CRM strategySales Co-Pilot and AI Co-Pilot for SalesLeadSmart Channel Cloud™LeadSmart Enterprise Growth PlatformHidden revenue detectionSales automation without losing the human touchFuture-proofing distributionDigital readiness for successionCustomer knowledge institutionalizationClosing Insight:E-commerce in wholesale distribution is not just about letting customers place orders online. It is about creating a digital experience that helps buyers research, trust, validate, reorder, and engage with your team more effectively.As Jason explains, younger buyers may prefer self-service, but that does not mean they reject expertise. The winning distributors will combine strong product content, connected data systems, CRM-ERP integration, and human-guided consultative commerce to meet buyers wherever they are in the journey.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom's next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8Follow Omni online at: https://www.omc.com/omni/Christine answers these questions:Christine, you came up through Flywheel — one of the most commerce-native organizations in the industry — and now you're operating at the platform level as CEO of Omni. What did that journey from commerce practitioner to enterprise platform operator teach you about what CPG brands actually need from a marketing intelligence system?Your move from Flywheel to Omni was a deliberate cross-capability appointment. What was the mandate when you stepped into the CEO role, and what did you see as the biggest operational gaps you needed to close?At CES you demonstrated Omni live — walking through a campaign brief in real time, from media budget breakdowns to synthetic audiences to creator suggestions. For a CPG brand team watching that demo, what's the "aha moment" you're trying to create? In other words, What should click for them?You've been clear that Omni is additive, not a replacement — your words were: "It's meant to give real-time insights to teams and brands through our agentic environment." For CPG marketers who are worried about what AI means for their jobs, how do you make that case authentically, not just rhetorically?Omni now integrates Acxiom's 2.6 billion consumer profiles, Flywheel Commerce Cloud, and IPG's data and technology assets. That's a massive data convergence. How are you ensuring that consolidation creates clarity and speed for CPG clients rather than complexity?Omni is reported as having 41+ frontier LLM models and 24,000 monthly active users across 77 countries. What does it actually mean operationally to manage a platform at that scale — and how do you govern consistency of outputs when so many models and markets are in play?Flywheel's Commerce Cloud is described as the largest digital transaction data set in the world. Now fused into Omni, that commerce signal is live inside a broader marketing intelligence platform. For a CPG brand running retail media across Amazon, Walmart, and a dozen other RMNs, how does that change what's possible from a targeting and measurement standpoint?Omni includes what you're calling "Return on Consumer" — tracking consumer progression through Opportunity, Awareness, Interest, Purchase, and Loyalty — rather than just campaign metrics. That's a fundamental reframe. How ready are CPG brand teams to actually buy into that measurement model, and what's holding back adoption?There's a real tension in the industry right now between AI as efficiency play and AI as growth driver. Omnicom's own data points to 25-55% faster production times. But CPG CMOs are being asked to prove incrementality, not just efficiency. How does Omni help brands make that leap from "we're saving money" to "we're growing share"?GEO — Generative Engine Optimization — is becoming a major conversation as AI-driven search displaces traditional keyword rankings. Omni appears to have a point of view here through AI Optix on the PR side. How is the broader Omni platform thinking about brand visibility in an era where the algorithm deciding what consumers see isn't Google anymore?You are sitting at the intersection of the largest data asset in advertising, the largest commerce platform, and a next-gen agentic interface. If you had to name the one capability that CPG brands are most dramatically under-utilizing today — what would it be, and why?Christine, you came from Flywheel, which has deep roots in CPG. What's your message to the brand leaders, the commerce managers, and the retail media practitioners in our audience about what Omni means for them specifically — not for the holding company, but for them, in their day-to-day work?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy, and how brands can improve campaign performance through localized insights. Takeaways Locala helps brands optimize campaigns using market-level insights instead of national averages. AI agents analyze local data to improve campaign planning and performance. The platform supports omnichannel activation across CTV, DOOH, mobile, audio, and more. Adaptive advertising enables brands to adjust budgets, messaging, and channels by market. Privacy and location intelligence remain central to Locala's long-term strategy. Chapters00:00 Introduction00:21 Grant Gudgel joins Locala as CMO00:37 What Locala does and its evolution01:30 Planning platform vs. traditional DSPs02:15 How brands optimize campaigns market by market03:37 Measuring campaign performance and learnings03:52 AI's role in campaign planning05:42 Solving complex retail and QSR marketing challenges07:08 What adaptive advertising means08:07 Location intelligence beyond retail09:30 Competitive analysis with location data09:58 Omnichannel planning with DOOH and CTV10:22 Privacy and location data11:05 Locala's goals at Cannes11:35 Competitive advantages and growth challenges12:21 Lightning round: Why Locala is a narwhal Learn more about your ad choices. Visit megaphone.fm/adchoices

Is Your Supplement Brand Looking at TikTok Shop All Wrong? Most supplement and health brands treat TikTok Shop as an isolated sales channel. They look at direct dollars spent versus immediate revenue out, and if the margins aren't instantly positive, they call it a failure. That legacy mindset is costing brands millions in lost growth. In this video, I'll break down why a performance-siloed view of TikTok is holding you back, and how the fastest-growing brands are using it to fuel a massive, multi-channel flywheel effect. TikTok Shop is currently the 4th largest health ecommerce retailer in the US, generating over $800 million in the vitamins and supplements segment alone over a recent 52-week period. But the real value isn't the sales inside the app. And I'll discuss the predictable multi-channel consumer loop that begins with a massive surge in Amazon branded search volume, shifts towards an ecommerce windfall on Amazon, and then that viral online discovery spills over into physical retail, leading to a massive lift in offline revenue and total distribution points. But to unlock this, leadership has to abandon traditional DTC playbooks, give up absolute creative control, and embrace a "loose reins" affiliate strategy to scale content volume. Watch the full video to learn how to let the algorithm act as your ultimate creative director and achieve true attention arbitrage.

Sara Sugarman turned her family's rug business into Lulu and Georgia, a home brand that grows 20% to 30% a year, with no debt and a repeat-purchase rate double the industry average. She breaks down the inventory bets, infrastructure mistakes, and financial discipline behind building it all herself. For more on Lulu and Georgia and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Erfolg ist kein Zufall, sondern das Ergebnis von klarer Strategie und harter Arbeit. Niemand weiß das besser als Julia Goldhammer. Als Vice President & General Manager Europe Central at The LEGO Group leitet sie das Geschäft einer der stärksten und emotionalsten Love Brands der Welt in einer der wichtigsten globalen Kernregionen. Im Gespräch mit Carsten Puschmann spricht sie über Haltung im Job und erklärt, warum echter Fortschritt Disziplin und die richtige Einstellung erfordert.Julia nimmt uns mit auf ihre beeindruckende Karriere-Reise – von den prägenden Lehrjahren bei Procter & Gamble über Luxus- und Lifestyle-Marken bis hin zum Spitzenposition im DACH-Markt bei der LEGO Gruppe. Sie berichtet offen von den Veränderungen des Handels nach der Pandemie, der Königsdisziplin Omni-Channel und wie es gelingt, eine generationsübergreifende Marke durch innovative Social-Media-Wege (wie TikTok und WhatsApp) und virale Kampagnen immer wieder neu zu erfinden. Eine Folge voller Leadership-Insights über die Vermeidung von Mikromanagement, radikale Fokussierung und den Mut, die eigene Komfortzone zu verlassen.Wir reden über

Episode 304 reunites The Analysts — Remarkable Retail's celebrated panel of Forrester's Sucharita Kodali, Guggenheim's Simeon Siegel, and GlobalData's Neil Saunders — to take stock of retail coming out of earnings season. Steve Dennis and Michael LeBlanc open on the paradox of 2026: results are largely strong, sentiment is dismal. Simeon argues the link between the two is "tenuous at best" — people talk one way and spend another. Neil has the data: roughly 60% of shoppers who expect the economy to worsen still spent more than a year ago, propped up by spring tax refunds that won't repeat. Then the K-shaped economy. Higher-income households drive most of the real volume growth; middle-income shoppers prop up value growth mainly because prices are higher. Sucharita revisits "peak ambiguity" and the "vibe session," noting record sales barely outrun stubborn inflation. The panel unpacks the standouts — Ross's 17% comp, Victoria's Secret up 15% — and debates GLP-1's role in surging apparel and beauty: wardrobe replacement, new confidence, trading up to statement pieces. On turnarounds, Simeon lands the episode's sharpest thesis: brands "ubiquitize" and peak around $3–4 billion in the US. Lululemon got too big, over-distributed, and over-earning — so the bad sales have to "walk out the door" before the brand can re-elevate, the same lens that frames Nike's long reset. He and Sucharita draw the Gap parallel ahead of Simeon's on-stage interview with Mickey Drexler, noting Old Navy now dwarfs Gap itself. Neil makes the case for Macy's under Tony Spring — basics fixed first, satisfaction and visitation improving — while Steve stays skeptical of the pace. Next, the DTC reckoning. Simeon reframes his old "DTC is not all it's cracked up to be" call as "anti-anti-wholesale": outside high-margin luxury, nearly every brand needs a healthy wholesale business — and stores remain the best channel because "the customer is your employee." Sucharita pushes back on the AI narrative, reminding everyone it's far more than generative hype, as the panel digs into why scaled players — Amazon, Walmart, Costco, off-price — keep compounding through retail media, marketplaces, and flywheel economics. It closes on the wealth effect, trillion-dollar market caps, and whether a market correction could rattle high-end spending — then rapid-fire hot takes: brands to watch (Cozey, Ross Stores, Goyard) and what's on each analyst's radar, from inflation and surging oil prices to a quiet "middle of the doughnut" news lull and an election year's hunt for stability. Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple! About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Mike discusses a surprisingly great purchasing experience he recently had at a... Lumber Mill. This had him thinking deeper about ways retailers can pull out practical omnichannel lessons jewelry stores can use right away. He focuses on what made the experience feel premium and stress free, then translate those moves into ways to rebuild trust, delight, and loyalty in modern jewelry retail.Learn more about Stratus Estate Buyers: stratusestatebuyers.comSend us Fan Mail Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

If your customer buys from your Amazon listing, your website, and walks into a store all on the same Sunday, and none of those experiences connect, you've got a problem. Omnichannel isn't about having multiple channels, it's about those channels talking to each other to deliver a seamless customer experience. Neil Twa breaks down what omnichannel really means and why it's crucial for your brand's success. He shares insights from an operator running a solid brand doing around $40,000 a month on Amazon, with a Shopify store and a new retail presence. Neil outlines three actionable moves you can start today to improve your customer journey, regardless of your business size. It's about having an operator mindset, not a massive budget. Tune in to The High Voltage Business Builders Podcast to learn how to identify gaps in your business and fix them. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep291 Get the complete Almost Automated Income Blueprint for $27 at voltagedm.com/blueprint: https://voltagedm.com/blueprint?utm_source=rss&utm_medium=show_notes&utm_campaign=ep291

As the path to purchase continues to splinter over multiplying channels, brands need to be everywhere their customers are. Suzy Davidkhanian, Vice President of Retail Insights at eMarketer, sits down with Jeremy Goldman to discuss why long-term retail success depends on a multichannel model and durable partnerships, despite the rise of generative AI. Inside the Episode: - The Omnichannel Business Model: Why the direct-to-consumer approach is no longer sustainable as a standalone business model - Creating Strong Partnerships: Why brands should evaluate partners based on shared values and audience alignment, focusing on building long-term equity rather than short-term sales spikes - Practical Impact of AI Shopping: How AI and predictive technology will automate routine reorders, shifting where ad dollars are spent rather than destroying them - Clean Data as the Foundation: Why true personalization and relevance are impossible without a solid data foundation AI is a powerful tool, but without a clean, focused retail operation, technology alone cannot salvage a broken strategy.

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.Follow Matt on LinkedIn at: https://www.linkedin.com/in/matt-gregory-b702567Follow Unilever online at: http://unilever.comMatt answers these questions:As Chief Customer Officer, what are your top priorities for Unilever's customer partnerships this year, and how have those priorities evolved from your previous roles?Unilever spans many categories and channels. How do you balance a single, coherent customer strategy with the diverse needs of retailers, wholesalers, and direct-to-consumer partners? What makes for a truly effective retailer collaboration from a customer-first perspective? Can you share thoughts on what constitutes a partnership that delivered measurable value for both a CPG brand and retailer?  How has Unilever adapted its customer strategy to omnichannel realities—store visits, digital marketplaces, and social commerce? What role do retailers play in orchestrating that journey?In times of supply chain disruption, what are the key lessons for maintaining strong customer relationships, and how do you collaborate with retailers to mitigate risk for both sides?When a brand is already as big and established as Dove, growth typically gets harder—not easier. Yet, Dove is experiencing approximately double-digit growth in the U.S. over the last year. What's the unlock that allows brands like Dove to continue deepening relevance and sustaining that level of momentum?What competencies and capabilities do you prioritize when building and leading a high-performance customer organization? How do you foster cross-functional collaboration with sales, marketing, and supply chain?Looking ahead 3–5 years, what are the biggest shifts you anticipate in retailer-CPG partnerships, and where should brands and retailers collaborate most closely to win in the evolving landscape? You've had a career that spans GM roles and commercially focused leadership positions. What have you learned in your personal and professional history that you find yourself using most in your role today?What's something the industry is still doing today that you think we'll look back on in five years and wonder, “why were we doing it that way?”What excites you most about agentic AI and how it could reshape the shopping experience? And what, if anything, gives you pause?If you could make one singular change to positively impact the CPG industry, what would it be and why?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

What do you do when the brand you built to over $100 million goes bankrupt — and then you get the chance to buy it back? That's exactly what Amelia Warren and Kyle Vucko did with Epicure. In this episode, Phil and Kenny sit down with the co-managing directors of the relaunched Epicure — a Canadian spice and seasoning brand with a fiercely loyal customer base, a surprising MLM origin story, and a bold new omnichannel strategy.  Amelia served as CEO of the original Epicure for 17 years. Kyle co-founded Indochino before joining Epicure as COO. Together, they acquired the brand's assets out of bankruptcy in April 2025 and relaunched it by September — rebuilding the supply chain, re-engaging customers, and moving the brand into retail for the first time.   Check out Epicure here: https://epicure.com

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they've gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today's podcast.

Filtresiz Dijital'in 92. Bölümünde e-ticaret sitelerinin, dijital pazarlama ajanslarının ve girişimcilerin en büyük kabusuyla yüzleşiyoruz: Instagram ve Facebook hesaplarının bir gecede, haksız yere kapatılması! "Hesabınız topluluk kurallarımızı ihlal ettiği için askıya alınmıştır" uyarısıyla karşılaştığınızda ne yapmalısınız? Meta'nın muhatapsız dünyasında kendi dijital imparatorluğunuzu nasıl korursunuz? Instagram hesabı kapatılanlar ve Meta Business Manager erişim sorunu yaşayanlar için altın değerinde, rehber niteliğinde bir bölüm.Bu bölümde, yıllarca emek verip milyonlarca lira harcadığınız sosyal medya hesaplarınızın, Meta'nın kontrolden çıkan yapay zekası (AI) tarafından saniyeler içinde nasıl silindiğini, yani "Dijital Giyotin" gerçeğini anlatıyorum. Kişisel hesabımın ve Joykek Business Manager erişimimin kapatılması sonrası Meta İstanbul'a noter aracılığıyla çektiğim ihtarname sürecini, ödediğim masrafı ve Meta'nın hukuk bürosundan aldığım şok edici resmi yanıtı paylaşıyorum. Piyasada "1000 dolara, 2000 dolara hesap açıyoruz" diyen dolandırıcı çetelerine karşı da çok kritik uyarılarda bulunuyorum.Özellikle Türkiye e-ticaret pazarında; kadın giyim, kozmetik ve mücevherat sektörlerinde dönen "karaborsa şikayet çetelerini" deşifre ediyoruz. Telegram gruplarında sadece 300 dolara başarılı rakiplerin hesaplarını kapattıran bu karanlık sistemi ve yapay zekanın binlerce bot şikayet karşısında nasıl "Yanlış Pozitif" (False Positive) hatasına düşüp işletmenizin fişini çektiğini tüm filtresizliğiyle konuşuyoruz.Nöropazarlama tarafında ise "Sahiplik Etkisi"ni (Endowment Effect) ele alıyoruz. Yüz binlerce takipçiniz olsa bile o kitlenin aslında size ait olmadığını, sadece Mark Zuckerberg'in arazisinde tapusuz bir gökdelen inşa ettiğinizi acı bir şekilde fark edeceksiniz. Sosyal medya sizin mülkünüz değildir!Peki, şirketinizin dijital varlıklarını tek bir platformun insafına bırakmamak için ne yapmalıyız? Profesyonellerle amatörleri ayıran o 3 altın kural:Birinci Parti Veri (First-Party Data): Sosyal medya platformları kiralık bir vitrindir. Müşteriyi acilen kendi web sitenize çekip, CRM datanızı, e-posta ve izinli telefon listelerinizi inşa etmelisiniz.Omnichannel (Çoklu Kanal) Stratejisi: Şirket cironuzun %80'i Meta'dan geliyorsa risk altındasınız. Reklam bütçenizi vakit kaybetmeden Google Ads, YouTube, TikTok ve organik SEO çalışmalarına yaymalısınız.Dijital Riskleri Sıfırlamak: Güvenli sandığınız agresif DM otomasyonlarının, telifli müziklerin ve organik olmayan büyüme yazılımlarının yapay zekanın radarına nasıl yakalandığını açıklıyorum.Eğer dijital reklamlarınızda veriye dayalı ve banka hesabınıza yansıyan kârlılık odaklı bir strateji arıyorsanız, "öğrenme süreci" masalları dinlemek istemiyorsanız joykek.com üzerinden profesyonel ekibimizle tanışabilirsiniz.Podcast yayınlarımız, video analizlerimiz ve stratejilerimiz için tüm platformlarda (YouTube, Instagram, TikTok, Web) arama çubuğuna "filtresizdijital" yazarak büyük kütüphanemize dahil olun! Kendi tecrübelerinizi kişisel Instagram hesabım @faruktoprakx üzerinden DM atarak benimle paylaşmayı unutmayın. Keyifli dinlemeler!00:00 - 01:38 - Sabah uyanıp hesabınızın kapandığını görmek: Büyük kabus başlıyor01:39 - 03:18 - Kişisel Facebook hesabımın kapatılması ve Meta'ya çektiğim ihtarname03:19 - 04:46 - Dijital Giyotin: Meta yapay zekası hesapları neden haksız yere siliyor?04:47 - 05:58 - Türkiye'deki karanlık gerçek: Telegram şikayet çeteleri ve kirli rekabet05:59 - 07:36 - Nöropazarlama: Sahiplik Etkisi (Endowment Effect) ve Zuckerberg'in arazisi07:37 - 10:16 - Çözüm Planı: Birinci parti veri, Omnichannel ve otomasyon riskleri10:17 - 10:59 - Joykek ile kârlılık odaklı strateji ve bölüm kapanışı

YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with click-based attribution that was never built for it, and ignoring a TikTok Shop launch strategy that flips the creator dynamic entirely.Inside the episode:The YouTube Shorts formula that's working in 2026 — why Brett reversed his position, and the 4 things a video must have (including minimum length) before you waste money testing itThe Blitz methodology explained — how Social Commerce Club seeds hundreds of creators in a 24–48 hour window to manufacture momentum and make big creators come to you instead of the other way aroundWhy Jordan thinks most Google spend is a non-incremental tax — and the channel hierarchy he'd use for every D2C brand over $10MThe TikTok Shop–to–Shopify halo effect — the data Jordan's team is seeing that almost nobody is talking about yet"My brand is too premium for TikTok Shop" — Jordan's reframe on why that objection is almost always wrong, and what to ask insteadSponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!Chapters:[0:00] Introduction: Brett Curry & Jordan West Swap Podcasts[1:09] Why YouTube CPMs Are the Most Underpriced in the Industry[5:00] What's Working on YouTube Shorts: The Framework for Winning Creative[7:57] TikTok Shop Deep Dive: Jordan's Obsession with Demand Generation[10:01] Like, Know, and Trust: Why YouTube Is the Ultimate Brand-Building Platform[11:28] Ad Break: OMG Commerce Omnichannel Growth[12:37] The Blitz Methodology: How Social Commerce Club Concentrates Creator Signal[16:46] Moments vs. Blitzes Explained: Definitions and How They Drive Momentum[19:42] How Far Can Brands Actually Scale on YouTube?[21:53] Why MTA Tools Underreport YouTube: The Case for Incrementality Testing[22:58] The Problem with Multi-Touch Attribution: Jordan's New Halo Tracking Concept[25:17] Incrementality Explained with a Retail Store Analogy[28:43] Rapid Fire YouTube Questions: Mashup Creatives and Repurposing Creator Content[30:53] YouTube Targeting Strategy: Why You Still Need to Feed the Algorithm Signal[32:22] Which Brands Should Be on YouTube But Aren't?[33:09] Hot Take: The Right Ad Spend Hierarchy for D2C Brands[34:43] YouTube vs. Meta by Product Type: Apparel, Problem-Solution, and Omnichannel[37:15] If TV Works, YouTube Should Work: The CTV and Linear TV Connection[38:10] Is Your Brand Too Premium for TikTok Shop? Jordan's Answer[39:42] Why TikTok Shop Is a Fundamentally Different Beast Than TikTok Ads[41:05] Wrap-Up: Where to Find Brett and JordanConnect With Brett:LinkedIn: / thebrettcurryYouTube: / @omgcommerceWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links: Jordan's LinkedIn: jordan-west-marketer/ ‍Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men's skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale's, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.If you're building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who's done it successfully.In today's episode of the Harvest Growth Podcast, we cover:Why niche positioning and long-tail keywords drive early Amazon successHow PR exposure can accelerate brand awareness and organic growthThe role of retail as both a revenue channel and top-of-funnel marketingWhy omni-channel strategies outperform single-channel businessesWhat it takes to succeed on TikTok (and why it's a completely different model)How to approach influencer and UGC strategies more efficientlyWhy product quality and manufacturing decisions directly impact growthThe advantages and challenges of bootstrapping vs. taking outside investmentHow to fund growth by reinvesting profits across channelsAnd so much moreIf you're launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.Do you have a brand you'd like to launch or grow?Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?Visit HarvestGrowth.com and set up a free consultation with our team today.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMeta changed attribution in March — and suddenly every brand's ROAS looks worse.Chris Richards from Pilothouse breaks down what actually happened, why performance appears to have dropped 30–45%, and how brands should respond without damaging long-term growth.For DTC founders and operators scaling from $5M–$50M who rely on Meta as a core channel.In this episode:What Meta's attribution change actually did Why social proof no longer shows up the same way How to interpret rising CPA and falling ROAS Why MER is a better north star right now The risk of over-retargeting after performance dips Who this is for:DTC founders, CMOs, and media buyers trying to make sense of Meta performanceWhat to steal:Shift from ROAS to MER as your primary KPI Keep funding top-of-funnel even when numbers look worse Use consistent attribution (MTA) to guide spend decisions Timestamps00:00 Meta attribution change explained02:00 Click vs engaged attribution breakdown04:00 Impact on ROAS and CPA metrics06:00 Social proof and ad performance insights08:00 Why engagement optimization can backfire10:00 Importance of multi-touch attribution tools12:00 How campaign strategy is shifting14:00 MER as a new performance north star16:00 Omnichannel and ecosystem thinking18:00 Meta automation and future attribution trends20:00 What brands should do right now22:00 Strategy mistakes and growth risksSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF605Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Dr. Payam Zamani, Founder and CEO of MY DR NOW, is directly solving the challenge of access to healthcare by creating a hybrid model that includes convenient walk-in clinics with extended hours, house calls, and virtual visits.  This approach is consistent with modern on-demand expectations and attracting patients in dense urban areas as well as rural communities. Patient acquisition is driven by word-of-mouth and relationships with payers and hospital systems, to improve outcomes and reduce hospital readmissions. The model is also attractive to physicians by minimizing administrative tasks and flexible scheduling, leading to less burnout and higher retention. Payam explains, "The big issue with healthcare, as we've seen it and that MY DR NOW has taken on, one of the most challenging issues of healthcare is accessibility. For far too long, there's been this discrepancy between what we believe and what we know as healthcare practitioners to be important versus reality, versus what actually happens. We have a tendency to focus on all the right things and give patients all the right instructions and directions, as far as focusing on prevention, cancer screenings, and annual wellness visits. And we tell them to manage their chronic conditions because it's important, and to take their medications. But in reality, what ends up happening is that patients have to take time off work just to be able to see their healthcare provider. They have to wait weeks or, in many instances, months in advance just to be able to get in to see someone."   "What MY DR NOW really set out to solve is how to deliver healthcare services in a manner that's more consistent with our daily lives, with what our expectations are. In a manner that makes more sense for working people, for working families, for moms and kids and for parents, and in a way that delivers better outcomes. And that's MY DR NOW in a nutshell." "Well, along those same lines of accessibility and convenience, what we set out to do was first of all, build an omnichannel network. And what that means is having multiple modalities by which you can obtain healthcare services. So there are clinics, and we like to make sure that those clinics are ubiquitous, and we can expand on that here in a little bit. But we have clinics that are open seven days a week. They're open early and late, on weekends and holidays. They're open when you expect them and need them to be open. But more importantly, you can not only schedule an appointment for those clinics, but also walk in whenever you want. And just as importantly, you can walk in for anything you go to your family medicine office for. So it's not an urgent care where you're only going in for acute and episodic issues."   #MYDRNOW #HealthcareInnovation #PrimaryCare #PatientCentered #HealthcareAccessibility #DigitalHealth #ValueBasedCare #HealthTech #PhysicianWellbeing #HealthcareDelivery #MedicalInnovation #AccessToCare #HealthcareInnovation #OmnichannelCare #HealthcareTransformation mydrnow.com Download the transcript here

Dr. Payam Zamani, Founder and CEO of MY DR NOW, is directly solving the challenge of access to healthcare by creating a hybrid model that includes convenient walk-in clinics with extended hours, house calls, and virtual visits.  This approach is consistent with modern on-demand expectations and attracting patients in dense urban areas as well as rural communities. Patient acquisition is driven by word-of-mouth and relationships with payers and hospital systems, to improve outcomes and reduce hospital readmissions. The model is also attractive to physicians by minimizing administrative tasks and flexible scheduling, leading to less burnout and higher retention. Payam explains, "The big issue with healthcare, as we've seen it and that MY DR NOW has taken on, one of the most challenging issues of healthcare is accessibility. For far too long, there's been this discrepancy between what we believe and what we know as healthcare practitioners to be important versus reality, versus what actually happens. We have a tendency to focus on all the right things and give patients all the right instructions and directions, as far as focusing on prevention, cancer screenings, and annual wellness visits. And we tell them to manage their chronic conditions because it's important, and to take their medications. But in reality, what ends up happening is that patients have to take time off work just to be able to see their healthcare provider. They have to wait weeks or, in many instances, months in advance just to be able to get in to see someone."   "What MY DR NOW really set out to solve is how to deliver healthcare services in a manner that's more consistent with our daily lives, with what our expectations are. In a manner that makes more sense for working people, for working families, for moms and kids and for parents, and in a way that delivers better outcomes. And that's MY DR NOW in a nutshell." "Well, along those same lines of accessibility and convenience, what we set out to do was first of all, build an omnichannel network. And what that means is having multiple modalities by which you can obtain healthcare services. So there are clinics, and we like to make sure that those clinics are ubiquitous, and we can expand on that here in a little bit. But we have clinics that are open seven days a week. They're open early and late, on weekends and holidays. They're open when you expect them and need them to be open. But more importantly, you can not only schedule an appointment for those clinics, but also walk in whenever you want. And just as importantly, you can walk in for anything you go to your family medicine office for. So it's not an urgent care where you're only going in for acute and episodic issues."   #MYDRNOW #HealthcareInnovation #PrimaryCare #PatientCentered #HealthcareAccessibility #DigitalHealth #ValueBasedCare #HealthTech #PhysicianWellbeing #HealthcareDelivery #MedicalInnovation #AccessToCare #HealthcareInnovation #OmnichannelCare #HealthcareTransformation mydrnow.com Listen to the podcast here  

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this high-stakes session from the Retail Collective Summit, industry titans from Lovesac, Purple, TruFru, Perk Energy, Lume, T-ROC, and TPH Global Solutions pull back the curtain on one of the most challenging and rewarding retail environments in the world: Costco. The panel explores the strategic shift from a Direct-to-Consumer (DTC) focus to a true Omni-channel presence. The discussion moves beyond simple placement, diving into the "Costco Language," the "Treasure Hunt" psychology of their shoppers, and the brutal operational discipline required to survive a 12-week roadshow or a full-time pallet rotation. Key Executive Insights: The "Costco Language": Why you need experts who speak the internal dialect of Costco to navigate their unique promotion and rotation systems. The Treasure Hunt Experience: How to design packaging and products that create a "get it before it's gone" urgency. Operational Discipline: The reality of managing massive inventory volumes, pallet configurations, and the "last three feet" of the sales floor. The Roadshow Secret: How Lovesac and Purple utilize roadshows not just for sales, but as a massive customer acquisition tool that drives traffic back to their own stores and websites. Relationship Management: The importance of internal advocacy and understanding that a Costco buyer's promotion can change your entire brand trajectory overnight. Panel Participants: David Schmidt (CEO | President, TPH Global Solutions) Brian Kava (President, T-ROC) Shawn Nelson (CEO, Lovesac) Rena Dolman (Founder/Owner, Perk Energy) Jared Olsen (VP Sales, Purple) Dan Griffiths (CEO, Lume) Taz Murray (Co-Founder, TruFru) Whether you are looking to scale into wholesale or optimize your current retail footprint, this panel provides the definitive playbook for winning in Big Box retail.  

An Ipsos survey of 1,226 marketers across the US, Canada, and Australia asked 10 multiple choice questions on basic marketing fundamentals — and two thirds failed.We're not talking advanced strategy. Segmentation. Positioning. The four Ps. Above-the-line marketing. Omnichannel. Quantitative research. The bare minimum from a year and a half of formal marketing training.This is the state of B2B marketing in 2026.If you're focused on AI efficiency gains, growth hacking, and the next few percentage points of performance — but you can't pass this test — you're optimizing a broken foundation.Matthew Sciannella breaks down what the data actually means for marketers who only do promotion (ads, email, events, SEO) and why that's exactly why so many can't survive past 18 months in a role.Q: What did the Ipsos marketing fundamentals survey find?The Ipsos survey tested 1,226 marketers in the US, Canada, and Australia on 10 multiple choice questions covering segmentation, positioning, the four Ps, above-the-line marketing, omnichannel, and quantitative research. Two thirds failed — with an even split between B2C and B2B marketers.Q: Why do so many B2B marketers only last 18 months in their roles?Marketers who focus exclusively on promotion — running ads, sending emails, attending events, or managing SEO — never develop a durable, full-funnel marketing strategy. Without understanding customers, sales channels, and market positioning, they can't survive a funding round or leadership change.Q: Is AI a substitute for marketing fundamentals?No. AI and growth hacking tactics can improve efficiency at the margins, but they don't replace the strategic foundation of real marketing: understanding your market, your buyer, and how they make decisions. Scraping signals from the internet isn't the same as doing the work.Q: What is the difference between promotion and marketing?Promotion is one of the four Ps of marketing — it includes advertising, email, events, and SEO. Marketing as a discipline covers the full picture: segmentation, targeting, positioning, pricing, product, and channel strategy. Most B2B marketers today only practice promotion.#B2BMarketing #MarketingFundamentals #MarketingStrategy #B2BSaaS #SaaSMarketing #GrowthMarketing #CMO #MarketingLeadership #DigitalMarketing #DemandGeneration #MarketingROI #GTMStrategy #ContentMarketing #MarketResearch #B2BDemandGen #MarketingTips #Ipsos #FourPs #Omnichannel #Refinelabs

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if the biggest threat to your brand's integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day?Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance.Today, we're going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can't keep up. We'll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output.To help me discuss this topic, I'd like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.About Luke Roberts Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a global leader in AI-powered enterprise DAM. With nearly two decades of experience across local, regional, and global roles at Mazda Corporation, he brings first-hand experience in complex content ecosystems and digital transformation. Today, Luke helps brands overcome content complexity and deliver exceptional content experiences at scale with strategically deployed AI-powered DAM. Luke Roberts on LinkedIn: https://www.linkedin.com/in/luke-roberts-5ba3941a Resources Bynder: https://www.bynder.com/en/The 2026 State of DAM Report is available here.Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest threat to your brand's integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day? Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance. Today, we're going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can't keep up. We'll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output. To help me discuss this topic, I'd like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.About Luke Roberts Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a global leader in AI-powered enterprise DAM. With nearly two decades of experience across local, regional, and global roles at Mazda Corporation, he brings first-hand experience in complex content ecosystems and digital transformation. Today, Luke helps brands overcome content complexity and deliver exceptional content experiences at scale with strategically deployed AI-powered DAM. Luke Roberts on LinkedIn: https://www.linkedin.com/in/luke-roberts-5ba3941a?originalSubdomain=nl Resources Bynder: https://www.bynder.com/en/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ The 2026 State of DAM Report will be available on 2/10 - stay tuned!Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company