Podcasts about Omnichannel

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Best podcasts about Omnichannel

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Latest podcast episodes about Omnichannel

Innovation Unleashed
Omnichannel Is Back: DTC Goes IRL, SMS Takes Off & Fashion's Holiday Playbook

Innovation Unleashed

Play Episode Listen Later Sep 18, 2025 47:27


In this episode of Listrak's Innovation Unleashed, host Jamie Elden reunites with Allie Naughton, Head of Client Strategy, to dig into what's fueling fashion's momentum in H2 across prestige and luxury. From DTC darlings opening boutiques to the surge in SMS and the rise of value-driven fashion, it's a pragmatic roadmap to finish 2025 strong. Why omnichannel is resurging - smaller format stores, smarter co-tenancy, and how DTC data is picking winning locations Value-driven fashion: private label expansion, resale/rental, and the nostalgia cycle paying off Turning reactive marketing into revenue-driven strategy with AI (trend detection, predicted reorder timing, weekly merchandising signals) SMS/MMS/RCS growth: list-building that actually scales, guardrails for compliance, and how beauty/fashion lead adoption Inventory volatility → opportunity: low-stock and back-in-stock alerts that convert (and where TikTok Shop/Amazon assortments fit) Luxury outlook: why confidence (and margins) diverge -and the “entry price point” strategy to seed lifelong loyalty Holiday, extended: longer promo windows, transparent offer calendars, and “buy-more-save-more” mechanics that lift AOV Whether you lead a DTC rocketship or a 250-store powerhouse, you'll leave with field-tested plays to grow acquisition, margin, and loyalty - without wasting spend. Download the latest insights, reports and learn more at https://www.listrak.com

Fintek.pl
BNPL, omnichannel i TikTok Shop – co zmieni polski e-commerce?

Fintek.pl

Play Episode Listen Later Sep 18, 2025 31:59


Jak wygląda dziś polski e-commerce i jakie wyzwania stoją przed sklepami internetowymi? O tym w najnowszym podcaście Fintek.pl rozmawiamy z Ewą Kraińską, założycielką i prezeską When U Buy – aplikacji, która pomaga użytkownikom w zarządzaniu zakupami online: od śledzenia paczek, przez zwroty i reklamacje, aż po rozliczenia ze sklepami. W odcinku usłyszycie m.in. o tym, jakie segmenty e-commerce rosną najszybciej, jaką rolę odegra TikTok Shop i omnichannel, a także dlaczego embedded finance może stać się nowym standardem w polskim handlu online. To praktyczna rozmowa o trendach, technologii i biznesie – zarówno dla sklepów, fintechów, jak i przedsiębiorców stawiających pierwsze kroki na rynku. Więcej informacji można znaleźć tutaj: https://fintek.pl/bnpl-omnichannel-i-tiktok-shop-co-zmieni-polski-e-commerce-podcast/

Mastering Metail
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute

Mastering Metail

Play Episode Listen Later Sep 17, 2025 27:04


What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI's “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key to driving change. Read the report here.

ATHENS VOICE Podcast
Business & Marketing Tips | CX, τα πιο σημαντικά γράμματα στο αλφάβητο του επιχειρείν

ATHENS VOICE Podcast

Play Episode Listen Later Sep 17, 2025 6:17


Στο 176ο επεισόδιο της στήλης Business & Marketing Tips της Athens Voice με τίτλο «CX, τα πιο σημαντικά γράμματα στο αλφάβητο του επιχειρείν», ξετυλίγεται η έννοια της εμπειρίας πελάτη. Από την πρώτη αναζήτηση μέχρι το unboxing, το CX δεν είναι μια στιγμή εξυπηρέτησης αλλά ολόκληρη η «ταινία» που καθορίζει τη σχέση με το brand. Συζητάμε πώς η Τεχνητή Νοημοσύνη επαναπροσδιορίζει την προσωποποίηση, γιατί το Spotify Wrapped έγινε case study εμπειρίας, και γιατί το Omnichannel integration είναι το κλειδί για κάθε επιχείρηση. Το CX δεν είναι μόδα, είναι η βάση του σύγχρονου επιχειρείν.

Remarkable Retail
Driving Digital Retail at Scale: Loblaw's EVP & CDO Lauren Steinberg on Customer Experience Transformation

Remarkable Retail

Play Episode Listen Later Sep 16, 2025 53:28


This week the Remarkable Retail podcast delivers a dynamic mix of breaking retail news and an in-depth interview with a top retail innovators, Lauren Steinberg, Loblaw Executive Vice President and Chief Digital Officer at Loblaw, Canada's biggest retailer.Steve Dennis and Michael LeBlanc kick off a wide-ranging news segment, analyzing how tariffs, inflation, and global economic uncertainty are reshaping retail. They explore the upcoming Federal Reserve decision, the rise in food and apparel costs, energy pressures tied to AI-driven data centers, and how these forces are squeezing consumers' discretionary spending. The hosts also discuss RH's Paris flagship opening as a bold case study in reinvention, contrasting the brand formerly known as Restoration Hardware's bold ambition with the incremental strategies that have failed legacy brands. Finally, they highlight Sam's Club's new digital-first presentation layer—showing how even complex retailers can aim higher, move faster, and deliver remarkable customer experiences.Guest Lauren Steinberg--who recently assumed the expanded role of Chief Digital Officer at Loblaw after a decade leading digital, loyalty, and retail media--offers a behind-the-scenes look at how Loblaw is serving nearly every Canadian through its grocery, pharmacy, financial services, and apparel businesses, anchored by iconic brands like President's Choice, and Joe Fresh.Laurnen explains how Loblaw's digital strategy is centered on convenience, affordability, and relevance, with AI playing a critical role in personalization, supply chain efficiency, and the evolution toward agentic AI. Lauren also details the company's fast-growing retail media network, designed to connect brands with customers in ways that are accountable, measurable, and integrated across both digital and physical retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Ecommerce Brain Trust
The 4-Stage Marketplace Growth Framework with Scott Lester of eos - Episode 410

Ecommerce Brain Trust

Play Episode Listen Later Sep 16, 2025 20:22


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and lip balms to shaving creams. We first connected with Scott at eTail East, where he spoke on marketplace optimization and strategy. His insights really stood out, and we're excited to dive deeper into those ideas with him today. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Scott discuss: Scott Lester's Nontraditional Career Path: Scott shares how he went from a Spanish literature degree and pharmaceutical sales to a thriving career in ecommerce, emphasizing the value of curiosity and adaptability. Translating Brand Ethos Across Channels: The eos team maintains consistency in their brand voice across digital marketplaces, retail media, and in-store experiences. Marketplace Growth Framework: Scott walks through eos's approach to marketplace growth by breaking it into four stages: market anticipation, leveraging reviews, discover & rank, and platform optimization. Nimbleness in Product Innovation: Insights on how eos uses social and market trends (such as their "Flavor Lab" launches inspired by viral secret menu hacks) to quickly develop and release new products, benefiting from the agility that comes with being a relatively small company. The Power of Customer Reviews: Discussion on how reviews are being repurposed into user-generated content and ad creative, and why customer sentiment is now essential, especially with the rise of AI such as Amazon's Rufus and Walmart's Sparky. Shifting Optimization Strategies: The evolution from keyword-stuffing to a more nuanced approach focused on consumer language, mobile relevance, and content that appeals both to customers and marketplace algorithms. Paid vs. Organic in Digital Shelf Strategy: Scott explains balancing organic and paid tactics, and why he no longer believes in strict “upper/mid/lower-funnel” strategies. Instead, eos seeks to create memorable, shareable moments across multiple touchpoints. The Rise of AMC and Measurement: How Amazon Marketing Cloud (AMC) has moved from “nice to have” to essential for tracking incremental impact and optimizing media spend effectively. AI: Both Exciting and Alarming: Scott offers candid thoughts on the double-edged sword of AI in ecommerce, from helping with data analysis to concerns over generative imagery and deepfakes.

Ecommerce Bridge
Offline nie je mŕtvy. Panakeia boduje s omnichannel komunikáciou (Albert Bundala, Panakeia)

Ecommerce Bridge

Play Episode Listen Later Sep 16, 2025 29:48


Z malej myšlienky počas pandémie sa stala značka prírodnej kozmetiky, ktorá dnes rastie rýchlym tempom a z e-shopu sa presunula aj do kamenných predajní. Zakladatelia bez odborného vzdelania, ktorí sa všetko učili sami, ukázali, že kombinácia odvahy, vzdelávania a tvrdej práce dokáže preraziť aj v náročnej konkurencii. Prečo sa v Panakeia rozhodli po úspešnom online štarte rozhodli otvoriť kamennú predajňu, ako riešia marketing a plánujú expanziu? Viac informácií nám poskytol Albert Bundala, Co-owner Panakeia.

Sztuka e-Commerce
153 - SAVICKI - jak lokalny jubiler stał się marką premium działającą w 11 krajach - Radosław Gołębski

Sztuka e-Commerce

Play Episode Listen Later Sep 15, 2025 68:10


SAVICKI - firma, która zaczynała jako lokalny jubiler w Lublinie, a dziś działa już na 11 rynkach i prowadzi sieć salonów premium w całej Polsce. Do tego odcinka zaprosiłem Radosława Gołębskiego, żeby opowiedział o kulisach tej świetnej historii.Porozmawialiśmy o tym, jak wyglądała transformacja marki, jakie bariery musieli pokonać, by klienci zaczęli kupować pierścionki i obrączki online, dlaczego obsługa klienta w SAVICKI to nie slogan, lecz realna przewaga konkurencyjna, i czego nauczyła ich nieudana ekspansja na rynek brytyjski.Jeśli interesuje Cię, jak zbudować markę premium w e-Commerce i skalować biznes poza Polską - ten odcinek jest dla Ciebie.

The Marketing Factor, by Cobble Hill
E-commerce Marketing Secrets: HART Jewelry's Black Friday Strategy & Customer Acquisition Tactics

The Marketing Factor, by Cobble Hill

Play Episode Listen Later Sep 10, 2025 38:30


In this episode of The Marketing Factor, Austin Dandridge interviews Curry Hagerty, the marketing mastermind behind HART Jewelry's explosive growth. Discover how this contemporary jewelry brand scales without heavy discounting and dominates Black Friday with innovative strategies.KEY TAKEAWAYS:Black Friday pre-sale strategy for existing customersWhy creative testing beats optimization for Meta adsBuilding a marketing team with EOS (Entrepreneurial Operating System)Klaviyo automation for retail stores and trunk showsAttribution tracking with Triple Whale vs Meta reportingAI tools for e-commerce growth and customer discoveryRunning 25-30 new ad creatives monthly on MetaWhitelisting campaigns using real customers vs mega-influencers Omnichannel customer feedback loops from retail to onlineGeographic email segmentation for pop-up eventsBrowse abandonment flows without heavy discountingKlaviyo for email/SMS marketingTriple Whale for attribution trackingMeta advertising optimizationShopify Plus AI featuresDaydream.io for AI-powered shopping discoveryPerfect for e-commerce founders, marketing managers, and jewelry brands looking to scale profitably without racing to the bottom on pricing.

asap digital
#45 Susan Schramm – Motel One: Omnichannel mit Kontaktgarantie

asap digital

Play Episode Listen Later Sep 10, 2025 53:22


Susan Schramm ist internationale CMO der Motel One Group. Mit Olli & Martin spricht sie über die Kunst, eine starke, menschenzentrierte Marke im digitalen Zeitalter zu führen und digitale Werkzeuge so einzusetzen, dass sie das Kundenerlebnis verbessern, ohne die Marken-DNA zu verwässern.Nachdem sie jahrelang die Digitalisierung und Innovationskraft von McDonald's prägte, gestaltet Susan nun den Kurs der erfolgreichen Hotelgruppe Motel One mit. Als „CMO of the Year“ 2020 ausgezeichnet, steht sie für eine Markenführung, die den Gast konsequent in den Mittelpunkt stellt. Sie beweist, wie man technologische Möglichkeiten nutzt, um menschliche Interaktion zu stärken, anstatt sie zu ersetzen, und wie eine Marke über Jahrzehnte hinweg modern bleiben kann, ohne dabei beliebig zu werden.KEY TAKEAWAYS:… Wahlfreiheit als Kernstrategie: Technologie sollte menschliche Interaktion nicht ersetzt, sondern Wahlmöglichkeiten bieten – zwischen digitaler Effizienz und menschlicher Interaktion.… digitale Services und Erlebnisse immer durch den Filter der eigenen Marken-DNA laufen lassen, um konsistent und verlässlich zu bleiben.… den Fokus auf eine nahtlose Customer Journey legen, in der digitale und analoge Touchpoints perfekt ineinandergreifen.Themen unter anderem:(00:10:41) Fastfood & Gastlichkeit(00:23:23) Mensch im Mittelpunkt(00:33:10) DNA & ZeitgeistLinkedIn:→ Susan Schramm→ Olli Busch→ Martin Boeing-MessingKeywords: Hospitality, Hotellerie, Kundenerlebnis, Markenführung, Service-Design, Omnichannel, Kundenbindung, Loyalty, B2C, Customer Centricity, Marken-DNA Hosted on Acast. See acast.com/privacy for more information.

Remarkable Retail
Luxury Retail's Future with Amit Kaswani, Chief Omnichannel Officer, Chalhoub Group & Stacie Henderson Capece Minutolo, CMO Americas, Tod's Group

Remarkable Retail

Play Episode Listen Later Sep 9, 2025 61:37


Steve Dennis and Michael LeBlancs analyze the week's most impactful retail developments: a U.S. appeals-court ruling that may require massive Trump era tariff refunds  new India duties; fast-moving shifts in de minimis thresholds; and mounting pressure on global supply chains, small businesses, and retailers alike. They analyze how these disruptions will disrupt importers like Tapestry and Lululemon, and shift the retail earnings divide—even as consumer confidence wavers and labor issues—like ICE raids—further muddy the waters.In the featured interview with two visionary luxury executives: Amit Kaswani, Chief Omnichannel Officer at Chalhoub Group, and Stacie Henderson Capece Minutolo, Chief Marketing Officer Americas at Tod's Group. Amit outlines Chalhoub's omnichannel-first game plan, including end-to-end logistics and loyalty ecosystems that reach millions—backed by AI-powered personalization, predictive analytics, and conversational commerce tools. He emphasizes how customer experience, augmented by technology, is a differentiator, not a replacement for human interaction.Stacie shares Tod's strategy in the Americas, targeting high net worth clients and next-gen shoppers through experiential storytelling, cultural relevance, and digital scale. She references campaigns like "Italian Diaries," where in-person luxury activations generate exponential online impressions. She also discusses Tod's AI governance framework—a cross-functional task force merging marketing, e-commerce, finance, and customer service to ensure innovation is purposeful and aligned.As both guest leaders gear up to speak at Shoptalk Luxe, which runs 27–29 January 2026 at the Emirates Palace Mandarin Oriental in Abu Dhabi, luxe.shoptalk.com+1, they tease the frameworks, case studies, and strategies they'll be presenting on global luxury, loyalty, and AI innovation.The episode closes with Michael and Steve spotlighting standout moments: GLP-1 weight-loss drug innovations, Google's Nano Banana image-generation tool, and the looming U.S. interest rate decision, crippling shutdown threats, and Simons' opening in Toronto's Eaton Centre, replacing Nordstrom. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Delivery Prophets
32. How S4D is Driving Restaurant Success: Omnichannel Strategies, AI and Customer Experience

The Delivery Prophets

Play Episode Listen Later Sep 9, 2025 38:51


Welcome to the first ever Delivery Prophets: Tech Smart, brought to you by TheDelivery.World in partnership with S4D.In this conversation, host Peter Backman sits down with Benjamin Kool, CEO and founder of S4D, to examine the fast-changing world of food delivery technology. Together, they explore the pressures and opportunities facing restaurants as the global delivery market continues to surge, from navigating first-party versus third-party logistics to leveraging data as a driver of growth and competitive edge.Benjamin shares how S4D was founded to give restaurants back control of the customer journey, and why seamless omnichannel experiences are critical to staying ahead. If you're looking to understand where food delivery tech is headed, and how to position your business for what's next, this episode is for you.In this episode, we discuss:Shifting from third-party to first-party deliveryOmnichannel delivery's hidden challenges and real payoffsWhy the right tech partners unlock operational innovationAI in restaurants: early adoption, lasting impactWhy delivery markets aren't the same everywhereProfitability vs. control: the delivery model trade-offLinks mentioned in this episode:S4DConnect with Benjamin Kool on LinkedInRestaurant & Takeaway Expo/ Hospitality Tech ExpoAttend Benjamin Kool's Talk @ Restaurant & Takeaway Expo / Hospitality Tech Expo 2025Like the show? We'd be hugely grateful if you could help us spread the word by taking 1 minute to leave us a rating and review on your podcast platform of choice. Full instructions at https://www.thedelivery.world/ratingsandreviews

Secrets of Staffing Success
[InSights] Omnichannel or Obsolete: The Future of Marketing for Staffing Firms

Secrets of Staffing Success

Play Episode Listen Later Sep 8, 2025 36:22


In this episode of InSights, Brad Bialy sits down with Steve Gipson to unpack why omnichannel marketing is the key to staffing firm growth in 2025 and beyond. About the Guest Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO. Key Takeaways Omnichannel is not optional—it's essential. The right message matters more than more messages. Marketing consistency drives sales confidence. Growth requires meeting talent and clients where they are. The firms that adapt fastest, win. Timestamps [00:19] – Why omnichannel marketing can't be ignored in 2025 [00:31] – The danger of feeling stuck a year from now [00:36] – How to reach more clients with the right message [00:42] – Why timing determines recruiting success [00:48] – The shift from order taking to strategic marketing [00:53] – Fixing low job fill rates with smarter outreach [00:56] – Building momentum before the new year [01:02] – Omnichannel as the antidote to stalled sales [01:10] – Why more platforms mean more opportunity [01:16] – Matching firm size with marketing strategy [01:22] – Preparing now for 2026 market shifts [01:28] – How omnichannel protects firms from downturns About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.

She's Just Getting Started -  Building a business you truly love!
Ep 308: How gift boutiques (online & local) can survive in 2025 and 2026

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Sep 4, 2025 26:18 Transcription Available


The outlook for gift boutiques, online & in person, is shifting fast, and if you're a business owner, you'll want to pay attention. In this episode, I break down what's happening in the market, why customer expectations are changing, and how you can position your business to thrive in the middle of it all. 

Moving Fast
MovingFast Podcast #16: Powering Omnichannel Retail Media - A Lively Discussion with Cruxo's CTO and CRO

Moving Fast

Play Episode Listen Later Sep 4, 2025 41:41


In this episode of the MovingFast Tech Podcast, host Anke Corbin sits down with Jiri Petvaldsky, CTO, and Jakub Spryngl, CRO, of Cruxo—a fast-growing omnichannel retail media platform that helps retailers and brands boost revenue and profitability through smart brand advertising.In this podcast, we explore how emerging technologies like AI, automation, and advanced data analytics are transforming retail, and what it takes for both technology and business teams to collaborate effectively in this rapidly evolving space. Jiri shares insights on the biggest software development challenges for 2025, the promise and limits of AI in understanding customers, and the technology stack needed to unlock actionable insights. Jakub dives into the future of retail monetization, how large retailers can diversify revenue streams beyond transactions, and the industry's readiness for what's coming next.From balancing innovation with privacy concerns, to building trust and alignment across teams, to staying ahead of the curve in a volatile market, this candid conversation offers valuable takeaways for tech leaders, retailers, and innovators alike.The MovingFast Tech Podcast is powered by profiq—an international firm specializing in software development and QA services for innovative and agile technology companies.

The MM+M Podcast
HCP marketing in an omnichannel world, a podcast sponsored by Swoop

The MM+M Podcast

Play Episode Listen Later Sep 3, 2025 17:26


Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell. They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

Digital Brains | Adwise - Een podcast over online marketing, digital en tech
Pulse #121: Nano Banana, Amazon terug in Shopping, Asset-studio in Google Ads, Omnichannel Shopping in Meta, daling Google Search

Digital Brains | Adwise - Een podcast over online marketing, digital en tech

Play Episode Listen Later Sep 3, 2025 32:27


Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro[01:43] Amazon is opnieuw begonnen met adverteren via Google Shopping[06:15] Google August 2025 Spam Update – Snelle impact zichtbaar[08:39] Google lanceert bètaversie van aangekondigde Asset-studio met uitgebreide AI-mogelijkheden voor uitingen[13:44] Google onthult Nano Banana: Razendsnel, op schaal en goedkoop photoshop kwaliteit afbeeldingen aanpassen en creëren[18:58] ChatGPT en AI tools krijgen tractie terwijl Google Search afneemt, data uit de VS[20:50] Google assistant verandert in Gemini: nu echte AI als assistent?[23:46] Meta lanceert nieuwe ad-mogelijkheden richting shopping seizoen, waaronder uitrol Omnichannel Shopping ads[29:00] CBS: Online omzet met 5,6 procent gestegen in tweede kwartaal [32:00] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Sztuka e-Commerce
152 - 50 mln zł z zabawek dla dzieci?! Jak Ramiz robi e-Commerce B2B na dużą skalę - Marcin Zięba

Sztuka e-Commerce

Play Episode Listen Later Sep 1, 2025 61:40


Czy można zbudować biznes wart ponad 50 mln zł sprzedając zabawki dla dzieci? Oczywiście. W tym odcinku moim gościem jest Marcin Zięba z firmy Ramiz, która działa już na 24 rynkach w Europie, a 90% obrotu generuje w sprzedaży hurtowej online. Rozmawiamy o tym, jak wyglądała droga od handlu butami po milionowe obroty w e-Commerce, jak prowadzi się rodzinny biznes i co oznacza sukcesja w praktyce. Marcin zdradza, dlaczego pojazdy na akumulator stały się sprzedażowym hitem, jak cyfryzacja procesów w B2B zmienia całą firmę i z jakimi wyzwaniami mierzy się dziś branża zabawek. Poruszamy także temat ekspansji zagranicznej – od Czech i Słowacji po Niemcy i inne rynki, gdzie Ramiz skutecznie rozwija sprzedaż.To odcinek dla wszystkich, którzy chcą zobaczyć, jak naprawdę działa e-Commerce B2B w dużej skali i jak cyfryzacja może stać się przewagą konkurencyjną.

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung
K#602 Philipp Markmann über den ESN-Erfolg: Athlet:innen als Marketing-Geheimwaffe

Kassenzone Podcast | Interviews zu den Themen E-Commerce, Handel, Plattformökonomie & Digitalisierung

Play Episode Listen Later Aug 28, 2025 37:04


Seit über 17 Jahren steht ESN (Elite Sports Nutrition) für Innovation und Qualität im Bereich Sporternährung. Mit Proteinen, Supplements und Hydration-Produkten hat sich die Marke weit über die Fitnessstudios hinaus im Mainstream etabliert und ist heute Spitzenreiter in Deutschland. Mit 2,2 Millionen aktiven Kund:innen und bis zu 500.000 Bestellungen pro Woche trägt ESN als Teil der Quality Group maßgeblich zum Jahresumsatz der Gruppe von rund 800 Millionen Euro bei. Karo spricht mit Philipp Markmann (General Manager ESN) über die Erfolgsstory und spannenden Zukunftspläne. Das nächste Ziel: Im Sprint Richtung Omnichannel und Internationalisierung, um das Rennen in Europa zu machen. Wo stehen Sporternährung und Supplements momentan im Hype Cycle? Welche Rollen spielen Social Media, stationärer Handel und Community-Events, wenn es um Reichweite und Kundenbindung geht? Und was sind die Game Changer-Produkte, die gerade für den größten Push sorgen? Außerdem erfahrt ihr, wie ESN in einem Markt mit niedrigen Einstiegshürden gute Produktqualität sicherstellt und sich damit klar von Billiganbietern abhebt. Das Gespräch im Überblick: (1:30) Die ESN-Wachstumsgeschichte (3:50) Sporternährung im Trendcheck: Wo stehen Proteine, Supplements & Co.? (9:46) Produktentwicklung mit Athlet:innen als Sparringspartner (12:18) Kundenakquisition: So begeistert und bindet ESN (20:30) Offline-Communities und Flagship-Gyms: Produkte erlebbar machen (26:17) Zukunftspläne rund um Omnichannel, Internationalisierung und neue Märkte Von innovativen Produkten bis zu cleveren Community-Strategien – Ein Blick hinter die Kulissen einer der erfolgreichsten Marken für Sporternährung in Deutschland.

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Robots Still Need People, Gen Z Buys IRL, Tax Credit Relief

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Play Episode Listen Later Aug 26, 2025 18:34


Shoot us a Text.Episode #1130: As we gear up for our NAMAD coverage in LasVegas, Paul and guest co-host Ben Hadley are digging into the IRS's EV tax credit extension, how Gen Z balances screens with store shelves, and why Hyundai's futuristic plant still counts on the human touch to get the job done right.The IRS is giving EV buyers a little breathing room to secure the full $7,500 federal tax credit, shifting expectations just before a hard deadline set for the end of September.Previously, buyers had to take delivery of a new EV by September 30 to qualify for the $7,500 tax credit.The IRS now says a binding written contract and deposit by that date will secure the credit, even if delivery comes later.This update helps ease the Q3 rush from buyers and dealers scrambling to meet the original deadline.Automakers may now try to lock in future EV reservations as binding sales, but that could be risky for buyers.IRS: “Taxpayer will be entitled to claim the credit… even if the vehicle is placed in service after September 30, 2025.”Hyundai's new $5.5 billion Georgia plant is a showcase of robotic innovation—but even with 750 robots on the floor, it's the human touch that ensures each EV rolls out with quality and care.The Ellabell plant features a 2-to-1 human-to-robot ratio—far lower than the 7-to-1 U.S. industry average.Robots handle welding and material movement, while humans manage quality control and complex assembly.CEO José Muñoz says the goal is not to replace humans, but to “maximize human potential.”Hyundai has pledged to hire 8,500 workers by 2031 as part of a $2 billion state incentive deal.“It makes them feel a little safer than just relying on some machine,” said track team leader Chico Murphy.Gen Z may live online, but when it comes to shopping, the path to purchase often ends in-store. A new YouGov study shows this digital-native generation still values the physical retail experience.69% of Gen Z starts their buying journey online, but over half still browse in stores.Discovery is mixed: 50% hear about new products through personal connections, 46% find them while shopping in-store.29% of Gen Z spot items online but buy them in-store, while 21% do the reverse.Social media remains crucial—64% of Gen Z use it to discover products versus 44% of older adults.“Retailers can't afford to pick a side: Omnichannel is where the action is.”Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

The Modern Customer Podcast
AT&T's CX Strategy to Manage 100 Million Customers

The Modern Customer Podcast

Play Episode Listen Later Aug 26, 2025 29:45


AT&T serves more than 100M customers with the support of 140,000 employees. Keeping customer centricity alive at that scale takes real focus. On this week's Modern Customer Podcast, Jenifer Robertson, EVP & GM of AT&T Mass Markets and Mobility, joins the show. Jenifer was AT&T's first Chief Customer Officer, launching its customer-centric transformation, and she's been a champion for the customer voice ever since. Here's how AT&T is putting the customer at the center at massive scale: ✅ Personalization at scale — AT&T drills down from markets to households so every customer feels seen and heard. ✅ AI in action — improving customer satisfaction, first-call resolution, and containment, while virtual experts begin to support retail. ✅ Omnichannel without friction — creating a single view of the customer across digital, app, retail, and call centers. ✅ Trust as the foundation — with The AT&T Guarantee, the first in the industry to cover both fiber and wireless. Her perspective is clear: great customer experience doesn't cost more—it costs less.

Paisa Vaisa
Decoding the Indian Shopper: A Masterclass with Retail Legend B.S. Nagesh | Paisa Vaisa | Anupam Gupta

Paisa Vaisa

Play Episode Listen Later Aug 25, 2025 47:28


Welcome to Paisa Vaisa In this incredibly insightful episode, we sit down with a true titan of the Indian retail sector, BS Nagesh, the founding employee (not founder, as he humbly corrects) of the iconic Shoppers Stop. From being the first employee in 1991, even before the economic reforms came in, Mr. Nagesh takes us on a fascinating journey of how he helped shape how India shops. He shares the incredible story of launching the first Shoppers Stop in just 90 days before Diwali from a converted theater in Mumbai. Learn about the crucial early focus on experience with self-service and the challenges of convincing both customers and suppliers. Discover how the Indian consumer has evolved, the aspirations behind their choices, and the surprising lessons learned during the expansion across metro tier two three cities like Bangalore, Hyderabad, and Jaipur. Mr. Nagesh also delves into the impact of e-commerce, revealing that Shoppers Stop was one of the first ecom companies in India. He shares his perspective on the future of omni channel retail, the role of shopping malls, and the crucial metrics for evaluating retail companies, emphasizing cash flow and margin per square foot. Beyond his legendary role at Shoppers Stop after 34 years, Mr. Nagesh passionately discusses his current venture, TRAIN (Trust for Retailers and Retail Associates of India), and his mission to give back by empowering retail associates and persons with disabilities. This is a must-listen episode packed with invaluable business wisdom, personal anecdotes, and a deep understanding of the Indian market.See omnystudio.com/listener for privacy information.

The Enrollify Podcast
The Omnichannel Student: How Search Really Works in 2025

The Enrollify Podcast

Play Episode Listen Later Aug 25, 2025 30:30


In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Faton Sopa, Co-Founder and CEO of Manaferra, to unpack the most in-depth research yet on how students are searching for colleges in 2025. From the rise of platform switching to the impact of AI and peer-driven validation, Faton shares actionable insights into how student behavior is evolving—and how enrollment marketers must adapt their strategies to keep pace. If you're still focused solely on winning the first click on Google, this episode will shift your perspective fast.Download: How Students Search for Colleges in 2025 - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Ecommerce Brain Trust
The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406

Ecommerce Brain Trust

Play Episode Listen Later Aug 19, 2025 30:06


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Mike Black, Chief Growth Officer at Profitero+. We'll be diving into their latest report, “The Digitally Influenced Shopper”, which reveals how shoppers are navigating today's fractured path to purchase, how they evaluate value, and its implications for brands and retailers. Tune in to find out more!  

Vendo Podcast - Protect Your Brand & Sell More!™
Retail Meets Amazon: Omnichannel Launch Strategy - VENDO Velocity Podcast Ep. 172

Vendo Podcast - Protect Your Brand & Sell More!™

Play Episode Listen Later Aug 15, 2025 34:27


In this episode, the VENDO team explores how retail meets Amazon through a strong omnichannel launch strategy. From balancing online vs. offline tactics to leveraging influencers, external traffic, and reviews, we break down what drives digital shelf performance and how to set your brand up for success across every channel. Topics Covered: Online vs Offline (3:19) What Role Does Influencer Marketing Play? (7:38) Influencer Marketing - Focusing on TTS & Amazon (9:50) Drivers of Digital Shelf Performance (13:45) Diving into External Traffic (17:00) Key KPIs to Monitor (22:30) The Weight of Reviews (24:00) Launching Across Brands - Pricing Strategies (28:00) Speakers: Darren Saul, CEO, VENDO Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Future Commerce  - A Retail Strategy Podcast
[STEP BY STEP] Beyond the Store Floor: Designing Omnichannel Loyalty from the Inside Out

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Aug 14, 2025 35:44


In luxury resale, customer relationships can span decades as buyers become sellers and vice versa. Geronimo Chala, Chief Client Officer at Rebag, explains how the brand has evolved from a simple buyout model into a comprehensive lifestyle platform that prioritizes community over transactions. From developing membership models that grow customer funds by 27% annually to creating experiences where customers connect with each other rather than just the brand, Rebag's approach demonstrates the future of loyalty in an omnichannel world.Curating the Re-Sale LifecycleKey takeaways:Community over transactions: Rebag shifted from viewing customers as individual transactions to building "a sense of community" where customers feel they "own the company" through membership and engagement models. - Geronimo [08:30]No channel separation: "There really is no separation between e-commerce and the physical stores" because customers naturally move between digital and physical touchpoints in their shopping journey. - Geronimo [05:31]Person-first data collection: Rather than focusing on brands and colors, Rebag captures customers' "internal self, their core beliefs" and lifestyles to create meaningful connections before any transaction occurs. - Geronimo [17:44]Curated solutions, not overwhelming options: When you have too much to offer, "we have to first get to know that customer, collect that data from them to then evaluate" which services will be most impactful, like "a concierge" at a resort. - Geronimo [23:29]In-Show Mentions:Charles Gorra (CEO and Founder, Rebag)Elizabeth Lane (Chief Marketing Officer, Rebag)Partnership with Macy's Inc. and Bloomingdale'sAssociated Links:Learn more about EndearCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Digitalk.rs
Omnichannel strategija I Vladimir Stojanović I DigiTalk EP 227

Digitalk.rs

Play Episode Listen Later Aug 12, 2025 61:38


U ovoj epizodi razgovaramo sa Vladimirom Stojanovićem, Growth Marketing Managerom u kompaniji Superbet, te vam otkrivamo sve što morate znati o omnichannel strategiji u digitalnom dobu. Sa jasnim definicijama kanala komunikacije, razgovaramo o tome kako povezati fizičke i digitalne svetove koristeći moć podataka i naprednih tehnologija. Dotičemo se uloge AI-ja, analize podataka iz fizičkih prodavnica i kako sve to zajedno doprinosi kreiranju efikasnih kampanja. Uz predviđanja za budućnost, ova epizoda pruža vredne uvide za svakog marketing stručnjaka i ecommerce entuzijastu. Vladimir Stojanović, Growth Marketing Manager @ Superbet https://www.linkedin.com/in/vladimir-stojanovic-01ba5b19a/ O čemu smo pričali: - Uvod i predstavljanje - Omnichannel strategija u kontekstu e-commerce-a? - Upotreba podataka u omnichannel strategiji - Koji su ključni alati ili platforme koje omogućavaju prikupljanje i integraciju podataka iz više izvora? - Kako vidiš razvoj omnichannel-a u naredne 3–5 godine? Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: LN: https://www.linkedin.com/company/digitalkrs FB: https://www.facebook.com/Digitalk.rs IG: https://www.instagram.com/digitalk.rs/ Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/45H16Zz - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Strategija plavog okeana" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

THE Presentations Japan Series by Dale Carnegie Training Tokyo, Japan

We normally think of omnichannel in relation to the medium being used to contact buyers.  We can also use this idea when thinking about planning our talk.  We automatically revert to the brain when we start this exercise.  Our logical, rational, analytical mode is needed but that is not enough for audiences.  We need heart, value and sex appeal for our messages to resonate.  We tend however to get stuck on the first rung of the planning ladder, the intellectual angle. We all know though that we are emotional creatures, running around justifying our emotional choices with a veneer of logic.  Our talk need to access all of our human instincts. We need our brain to be working well. Logic is required to make the argument make sense to our audience.  It means we need to be piling on the evidence, proof, data, statistics and testimonials etc.  The navigation of the talk should be logical, so that it flows like a good novel, making it easy for the audience to follow where we are going with this content.  I have mentioned before a talk I attended, where the visiting VIP just rambled through this maze and mist of an esoteric discussion, peppered with his vague musings, which was totally impenetrable.  It lacked structure, logical flow and clear, concise communication.  It was totally self-indulgent. To this day, I still have no idea what he was on about, but his personal reputation and his organisation's reputation were both shredded that day. Some members in the audience will be analytical types who love the logic, the detail, the nitty gritty, the evidence and they will be happy to see it.  They will be calibrating everything we say and running it through their mind looking for inconsistencies, gaps, flaws and mistakes of fact. We will win this group over if we are well organised, however they are not the only personality type in the audience. We have to go omnichannel to appeal to other personality types. Some will be more swayed by their hearts.  We need to get them in touch with their emotions and feelings during our talk.  Novels and movies are emotional engagement masterpieces in many cases.  We are drawn into the characters in the story and what happens to them.  I am a pretty logical guy, but I remember being captured by the heroine in the Japanese television drama Oshin.  Her rise from crushing poverty to running a massive retail empire was a true story, which appealed to my logical brain, but her travails were all pulling at the heartstrings. We do not have multiple weeks like a television show or three hours like a movie or hundreds of pages in a novel to emotionally engage our audience.  We can have some elements of the human drama of what we are talking about.  Because we are in business there is absolutely no shortage of drama which we can relate.  There are the full spectrum of characters to draw upon as well, from amongst our colleagues, subordinates, superiors, suppliers and clients.  Everyone loves a gory tale of corporate value destruction, factional bloodletting spitting out winners and losers and the dirty deeds done dirt cheap by business nasties. Another instinct is the gut and this is where we are appealing to value for money.  Is what we are talking about bringing concrete value to the audience.  Have we proffered some information or insight, which was previously unknown to them?  Are we making their business or personal life substantially better?  Are we tuning into the conversation going on in in the minds of the audience and suggesting questions which they want answers to and then magically unveiling the solutions?  The “what is in it for me” question is always the uppermost thought in an audience's mind, when they sit there listening to us pontificate about a subject.  I attended a talk by a big shot executive from one of the largest companies in the world.   She was talking about personal branding, so she pulled a good crowd.  However, it instantly became apparent that she was talking about how to brand yourself within a mega monster of a company like hers, when the audience was full of punters from small to medium sized enterprises.  There were zero take-aways and zero value on offer that day. The last omnichannel is sex appeal.  Is your topic sexy, will it fill the seats?  The title is always a key. A lot of thought needs to go into the best shorthand description which will grab attention.  Sometimes we need a provocative title to break through the daily detritus filling the minds of our potential audience members.  “How to” titles also work because we are flagging you will learn something if you attend. The delivery is another aspect of sex appeal.  We have to be excellent in giving the talk, looking for every opportunity to engage with our audience.  We want them thinking, writing down our stuff and often we have to branch into edutainment.  I am not good at snappy repartee, quick wit, zinger one liners or being a skilled raconteur.  I can tell stories though, which are interesting and insightful, which seems to get me by. When we sit down to design the talk, we need to be asking ourselves, “have I got all of the omnichannel touchpoints covered for this talk?”.  We know people are quite various in how they absorb information and in their interests.  We have to do our best to appeal to as many people as we can in the one sitting.  In the end, it is the planning starting point which matters most.  If we plan to incorporate these four omnichannel     elements of brain, heart, gut and sex appeal, then we will be more successful.  

China Daily Podcast
英语新闻丨盒马退出会员店业务

China Daily Podcast

Play Episode Listen Later Aug 8, 2025 5:07


Alibaba Group's grocery retail arm Hema, also known as Freshippo, has officially exited the membership store business, shuttering all Hema X locations as it pivots toward more profitable formats amid intensifying competition in China's retail market.阿里巴巴集团旗下的杂货零售部门盒马鲜生(也称为Freshippo)已正式退出会员店业务,关闭了所有盒马X门店,因为它在中国零售市场竞争加剧的情况下转向了更有利可图的模式。Hema said that its Shanghai Senlan store, the last remaining Hema X location, will cease operations on Aug 31. The closure follows the shutdown of stores in Beijing; Suzhou and Nanjing of Jiangsu province in late July. After the Senlan store closure, Hema will no longer operate any stores under the membership model.盒马表示,其上海森兰店是盒马X最后一家门店,将于8月31日停止运营。在北京门店关闭之后,该店也随之关闭;7月下旬,江苏省苏州市和南京市。森兰门店关闭后,盒马将不再以会员模式经营任何门店。Customers holding Hema X memberships — priced at 258 yuan annually for Gold and 658 yuan for Diamond — will be eligible for refunds or can transfer benefits to other Hema formats.持有盒马X会员资格的客户(金卡年费258元,钻石卡年费658元)将有资格获得退款,或者可以将福利转移到其他盒马格式。The move signals the end of Hema's experiment with membership stores, which the company once positioned as a "second growth curve" akin to US membership giants Costco and Sam's Club.此举标志着盒马对会员店的实验结束,该公司曾将会员店定位为类似于美国会员巨头好市多和山姆会员店的“第二增长曲线”。The first Hema X opened in Shanghai in October 2020. By October 2023, the format had expanded to 10 stores across key cities.第一家盒马鲜生X于2020年10月在上海开业。到2023年10月,该模式已扩展到主要城市的10家门店。Hema management made a strategic call earlier this year to concentrate resources on Freshippo and Hema neighbor business, both of which are showing stronger growth momentum.今年早些时候,盒马管理层发出战略呼吁,将资源集中在Freshippo和盒马NB(邻居业务)上,这两家公司都显示出更强劲的增长势头。In an internal letter at the end of 2024, Hema CEO Yan Xiaolei reaffirmed confidence in the company's Hema NB format, with a goal to expand to 300 stores in fiscal year 2025.在2024年底的一封内部信中,盒马首席执行官严筱磊重申了对公司盒马NB模式的信心,目标是在2025财年将门店扩展到300家。According to Alibaba's latest annual report, Hema plans to deepen its presence in emerging cities and counties, with a focus on value-driven formats. The company's gross merchandise value surpassed 75 billion yuan in fiscal year 2025, and its adjusted earnings before interest, taxation and amortization turned positive for the first time. Freshippo now operates over 420 stores, with online orders contributing more than 60 percent of sales.根据阿里巴巴最新的年度报告,盒马计划深化其在新兴城市和县的业务,重点是价值驱动型业态。该公司2025财年的商品总价值超过750亿元,调整后的息税摊销前利润首次转为正值。Freshippo目前经营着420多家商店,在线订单占销售额的60%以上。Analysts said the collapse of Hema X highlights the challenges Chinese retailers face in replicating the US membership model.分析人士表示,盒马鲜生X的倒闭凸显了中国零售商在复制美国会员模式方面面临的挑战。"Hema X charged membership fees, but it never truly validated a mature model," said Jason Yu, general manager of CTR Market Research. "It faced pressure from both global competitors like Sam's Club and domestic players, but lacked strong differentiation in product assortment and customer experience."CTR市场研究总经理Jason Yu表示:“盒马鲜生收取会员费,但它从未真正验证过一个成熟的模式。”。“它面临着来自山姆会员店等全球竞争对手和国内企业的压力,但在产品组合和客户体验方面缺乏强大的差异化。”While Sam's Club benefits from a global supply chain and robust local procurement, most Chinese entrants lack comparable sourcing and private-label development capabilities, said Yu.余表示,虽然山姆会员店受益于全球供应链和强大的本地采购,但大多数中国进入者缺乏可比的采购和自有品牌开发能力。"Costco has started to localize its assortment, but the offering still leans heavily toward an American lifestyle that doesn't fully align with Chinese consumer habits," Yu said. "Omnichannel capabilities also remain weak — there's no front-end warehouse system to support fast delivery expectations."余说:“好市多已经开始对其产品进行本地化,但产品仍然严重倾向于与中国消费者习惯不完全一致的美国生活方式。”。“全渠道能力也仍然薄弱——没有前端仓库系统来支持快速交付的期望。”Hema's retreat from the warehouse format also reflects broader changes in Chinese consumer behavior, particularly among middle- and high-income shoppers.盒马放弃仓储模式也反映了中国消费者行为的更广泛变化,尤其是在中高收入消费者中。"High-income households still value product quality and freshness, but they've become increasingly rational," said Laura Liu, senior research analyst at market observer Mintel China. "We're seeing more of them shift toward fresh-product discount stores, which offer a better price-to-value balance."市场观察机构英敏特中国的高级研究分析师Laura Liu表示:“高收入家庭仍然重视产品质量和新鲜度,但他们已经变得越来越理性。”。“我们看到越来越多的人转向新鲜产品折扣店,这提供了更好的性价比平衡。”According to Mintel, shoppers are no longer loyal to a single retail format. Instead, they alternate between warehouse stores and discount channels depending on purchase scenarios. This crossover trend reflects a broad shift toward flexible, needs-based consumption.据英敏特称,购物者不再忠于单一的零售模式。相反,他们根据购买场景在仓库商店和折扣渠道之间交替。这种交叉趋势反映了向灵活、基于需求的消费的广泛转变。Hema is doubling down on its discount Hema NB format to capture this evolving demand.为了满足这一不断变化的需求,盒马正加倍努力推出折扣版盒马NB。Consultancy Kantar Worldpanel data show that Hema NB boosted its penetration by 1.6 percentage points in eastern China during the first quarter of 2025, outpacing growth in traditional retail formats. Overall, Freshippo's reach grew 1.3 percentage points year-on-year in the first quarter.咨询公司凯度消费者指数的数据显示,2025年第一季度,盒马NB在中国东部的渗透率提高了1.6个百分点,超过了传统零售业态的增长。总体而言,Freshippo的覆盖率在第一季度同比增长了1.3个百分点。The company has also accelerated store openings, averaging one new location every five days in 2024.该公司还加快了店铺的开业速度,2024年平均每五天就有一家新店开业。The NB format, focused on community-based stores offering aggressively priced fresh goods and snacks, has shown particular strength in town-level markets. In the first quarter, discount snack store penetration reached 18 percent, with southern and lower-tier regions seeing the fastest growth.NB模式侧重于以社区为基础的商店,提供价格高昂的新鲜商品和小吃,在城镇市场表现出了特别的优势。第一季度,折扣小吃店的渗透率达到18%,其中南部和低线地区增长最快。"Consumers are seeking more value without compromising on quality," Liu said. "Discount retailers that deliver on both fronts are well-positioned to capture share in this new retail landscape."刘说:“消费者在不牺牲质量的情况下寻求更多的价值。”。“在这两个方面都提供服务的折扣零售商处于有利地位,可以在这个新的零售格局中占据份额。”closuren.(永久地)停业/ˈkləʊʒə/warehousen.仓库、货仓/ˈweəhaʊs/

The EMG GOLD Podcast
S10 E10: Season 10's insights, inspiration and ‘aha' moments

The EMG GOLD Podcast

Play Episode Listen Later Aug 6, 2025 21:26


Tune in as Isabel and Jade analyse the standout moments from EMJ GOLD's guests this season, uncovering the challenges and opportunities shaping today's pharmaceutical industry. From self-advocacy at work and the future of personalised medicine to disease awareness, market access and making your marketing efforts stand out – they explore the season's core themes, all backed by the latest industry data. Watch our featured guest's full episodes: GSK's Dheepa Chari on the evolving sphere of scientific communication Yacin Marzouki on disrupting the traditional omnichannel model BMS' Anita Gandhi on a decade of change in hematology Pfizer's Richard Maughan on the future of access in the UK GSK's Matt Mortimer-Ryan on behaviour-led pharma marketing Chiesi's Shish Patel on COPD, the climate and improving care AbbVie's Dr Daejin Abidoye on community and compassion in cancer care Bayer's Dr Joana Reis on the promise of AI in breast cancer

eCommerce MasterPlan
How Oak Furnitureland Wins in Modern Retail with AI, Omnichannel, & CRO

eCommerce MasterPlan

Play Episode Listen Later Aug 4, 2025 39:48


Ian McBeth is the Head of eCommerce at home furniture business Oak Furnitureland. Founded in 2003 as an eBay store! They now sell via their custom online store, telesales, and their 70 stores, selling over £230 million of furniture in the UK every year. Ian's experience runs far beyond the world of furniture with past roles at Craft Gin Club, hair brand Josh Wood Colour, Vivobarefoot, Ted Baker and many more! In this episode, Ian shares the smart strategies behind scaling a complex omnichannel eCommerce operation—plus his no-nonsense approach to using AI, data, and tech to drive real results. Hit PLAY to hear: How Oak Furnitureland links online and in-store shopping with a clever QR strategy

The Current Podcast
Kinective Media's James Rothwell on United's sky-high media ambitions

The Current Podcast

Play Episode Listen Later Jul 30, 2025 22:23


In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.

SimpliFinance with Shane White
#264 - Niccolo Gloazzo - Kettle & Fire

SimpliFinance with Shane White

Play Episode Listen Later Jul 30, 2025 64:05


Niccolo is the Senior Director of Media & Omnichannel at Kettle & Firehttps://www.linkedin.com/in/nicogloazzo/----The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order!Today's episode is brought to you by NeuRoast - Mushroom Coffee! Use Code "ShaneWhite" for 30% off your order from Neuroast.comSponsor Links:Routine - http://yourroutine.comNeuRoast - https://www.neuroast.com/----------Helpful Links:Instagram:  @shane.m.whiteTik Tok: @shane.m.whiteNoBul Partners: https://nobulpartners.com/

The Syneos Health Podcast
2025 Health Trends | Getting Real About Omnichannel: A View from the Leading Edge

The Syneos Health Podcast

Play Episode Listen Later Jul 29, 2025 35:11


Hosted by Drew Beck, Head of Strategy, Growth and Innovation for Syneos Health Learning Solutions, this limited series dives into the breakthrough trends redefining health in 2025 and beyond. From bold moves in R&D and medical affairs to next-gen trial design, product launch strategies and the future of healthcare communications, each episode connects you with the minds driving real change. Big ideas. Real-world impact. Yes, omnichannel is still trending—but it's also evolving fast. Helen Green, Head of Patient Recruitment and Retention Strategy and AJ Triano, EVP, Customer Experience Practice, with host Drew Beck, unpack how forward-thinking strategies are transforming patient engagement and accelerating clinical development. Discover how AI and data intelligence are enabling smarter, more connected experiences across the healthcare and life sciences ecosystem. Tune in for actionable insights and a strategic lens on what's next in omnichannel innovation.  The views expressed in this podcast belong solely to the speakers and do not represent those of their organization. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at https://www.syneoshealth.com/insights-hub. Like what you're hearing? Be sure to rate and review us! We want to hear from you! If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.

Behind the Numbers: eMarketer Podcast
The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Jul 28, 2025 25:17


On today's podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what's most important when it comes to a “brand's handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numbers     © 2025 EMARKETER

Remarkable Retail
Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

Remarkable Retail

Play Episode Listen Later Jul 22, 2025 21:37


In this special summer episode of the Remarkable Retail podcast, recorded live at the CommerceNext Growth Show in New York, we welcome Jeannie Yoo, CEO of Draper James, for a wide-ranging conversation on the brand's growth trajectory, the power of celebrity in retail, and the rise of human-centric retail experiences.Jeannie brings two decades of fashion retail experience to the table, from her early days at Michael Kors and Coach to leading the luxury house Adam Lippes. Now nine months into her role at Draper James, Yoo is steering the Southern-rooted lifestyle brand—founded by Reese Witherspoon—through its next stage of growth, marked by its 10th anniversary "decade tour" and a sharpened focus on customer connection.Yoo discusses how Draper James defies the "digitally native" label, thriving through retail stores, with licensing and pop-ups that foster personal, local, and sensory experiences. While the brand's celebrity origin story is foundational, Yoo emphasizes how its growth is now powered by inclusive pricing, joyful storytelling, and a culture of Southern hospitality. Reese Witherspoon remains involved, but the brand is scaling under Yoo's operational leadership and with the backing of Consortium Brand Partners.Central to the conversation is Yoo's take on "human-centric retailing"—a strategy rooted in community engagement, elevated in-store experiences, and product innovation informed by customer passions for gardening, books, and food. She describes how Draper James curates joy through both product and experience, emphasizing quality over quantity in an era of fashion abundance. Technology, particularly AI, plays a role, but not the leading one. The focus, she notes, is on enabling smarter, more efficient work—not replacing human intuition or creativity.Looking ahead, Yoo sees North American expansion—especially retail and licensing—as the brand's most significant opportunity before tackling global markets. She also reflects on her leadership style, which has been forged in both large organizations and niche luxury brands, allowing her to scale thoughtfully without losing the emotional resonance that makes Draper James special. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

WJR Business Beat
Retailers Preparing for Holiday Shopping Season

WJR Business Beat

Play Episode Listen Later Jul 22, 2025 2:22


Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it's product reviews and ratings that's most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping.

Future of Fitness
Julie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel Strategy

Future of Fitness

Play Episode Listen Later Jul 19, 2025 46:55


In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand's rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company's expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve's innovative business model and commitment to a holistic fitness experience. https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int 

The Frictionless Experience
A 72-Hour Retail Transformation with Robert Neer and Brent Van Wieringen (ex- Best Buy, Amazon, Walgreens)

The Frictionless Experience

Play Episode Listen Later Jul 14, 2025 41:03


During a moment of crisis, Best Buy moved fast by turning a pilot program into a nationwide solution almost overnight.Join hosts Chuck Moxley and Nick Paladino as they talk with Robert Neer and Brent Van Wieringen, former Best Buy product leaders who orchestrated one of retail's most impressive digital transformations. With experience leading consumer-facing digital experiences and customer journey optimization, Robert and Brent share how they scaled curbside pickup from 25% of stores to chain-wide in just 72 hours, plus insights from studying competitors' failed attempts during the same period.Key Actionable Takeaways:Create urgency through customer outcomes, not arbitrary deadlines - Focus teams on solving customer problems rather than hitting dates to avoid artificial chaos and shortcutsExpose your entire team to customer pain points - Put engineers, designers, and product managers directly in front of struggling customers to build genuine mission-driven motivationMeasure success beyond conversion rates - Track lifetime value and downstream impact of customer engagement activities, not just immediate transactionsWant more tips and strategies about creating frictionless customer experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebook-Goods Company Website: goodscompany.io  Robert's LinkedIn: https://www.linkedin.com/in/robertneer/ Brent's LinkedIn: https://www.linkedin.com/in/brentvanw/ Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters: (00:00) Introduction(01:45) Pre-pandemic curbside pickup foundation(04:00) 72-hour chain-wide rollout during COVID(08:00) Physical and digital coordination challenges(11:00) Breaking down organizational silos(12:45) Enduring lessons from pandemic transformation(18:35) Creating urgency without chaos(24:55) Building mission-driven teams today(27:55) Product management philosophy and myths(30:50) AI's role in product development(35:50) Common misconceptions about frictionless experiences(37:50) Conclusion

Omni Talk
Sephora & Lyft Partnership: Omnichannel Genius Or Well-Spun Marketing? | Fast Five Shorts

Omni Talk

Play Episode Listen Later Jul 11, 2025 4:06


Sephora offers $20 Lyft credits to drive customers to stores during Prime Day week. Our hosts analyze whether this "delivered to beauty" campaign represents innovative omnichannel thinking or just smart marketing spin that luxury retailers have done for decades. Sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, and Ocampo Capital.

CarDealershipGuy Podcast
The Big Shift: Why Omnichannel Dealers Are Winning—and Fragmented Stores Are Falling Behind | Jessica Stafford, SVP Consumer Solutions at Cox Automotive

CarDealershipGuy Podcast

Play Episode Listen Later Jul 8, 2025 27:15


Today I'm joined by Jessica Stafford, SVP Consumer Solutions at Cox Automotive. We dive into the how car buying behavior is evolving, why consumers are embracing AI faster than dealers and much more. This episode is brought to you by: 1. Numa - Numa is the first AI agent platform for auto dealerships. Address communication breakdowns with customers and get full visibility into all service interactions. Numa answers every call, rescues and books service appointments and lets service teams see all customer communications in one place. Increase Repair Order revenue, expand your customer base and increase CSI. Visit @ https://www.numa.com/ 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ 3. Cox Automotive - From virtual assistants and gen AI to automation and predictive insights, learn which AI solutions are right for your dealership. Learn more by downloading “Artificial Intelligence for Automotive Retailers.” Visit https://carguymedia.com/4n2YpYP for more info. Need help finding top automotive talent? Get started here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in advertising with Car Dealership Guy? Drop us a line here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in being considered as a guest on the podcast? Add your name here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Suismu⁠⁠⁠⁠⁠⁠ Topics: 00:15 What's Jessica's role in auto? 02:30 How has digital retail evolved? 04:15 What defines omnichannel car buying? 07:41 How omnichannel impacts dealers? 18:12 Best AI uses for dealers? 21:11 Highest ROI changes for dealers? 23:56 Future outlook for auto retail? Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

touch point podcast
TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?

touch point podcast

Play Episode Listen Later Jul 2, 2025 69:51


With all of the emphasis lately on developing digital experiences, it's often overlooked that the customer experience transcends online and offline touchpoints. In this episode, hosts Chris Boyer and Reed Smith discuss the concept of a hybrid CX approach, integrating offline and online experiences, and the role AI has in supporting the new customer journey. Ian Lindsey from Cerecore joins to discuss the important role the call center agent has in improving the overall PX. Mentions from the Show: Younger Generations are Feeling FatigueHybrid CX: Integrating Offline and Online Experiences SeamlesslyBowstring.tv Customer Experience in the Age of AI CereCore brings a healthcare operator heritage to IT services, serving healthcare organizations across the nation and abroad. Learn more at cerecore.net ebook Diagnosing Your Health System's IT Support Desk - explaining how to use service level metrics to uncover hidden costs, increase user satisfaction and efficiency Cerecore support assessment (at no cost and no commitment) to discover where to begin gaining greater efficiency in IT support Ian Lindsey on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Talk Commerce
AI Marketing Revolution Transforms Digital Advertising Through Omneky Platform

Talk Commerce

Play Episode Listen Later Jul 1, 2025 19:56


In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

The Story of a Brand
1 Commerce - How to Win at Omnichannel Without Losing Your Mind

The Story of a Brand

Play Episode Listen Later Jun 26, 2025 74:19


In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face.  We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric's unique mix of humility and depth. He's not here to sell a system—he's here to partner with founders, guide them through complexity, and help them make smarter decisions.  Whether you're overwhelmed by Amazon, unsure about Walmart, or just trying to manage profitability across retail and DTC, this episode is packed with real talk, proven advice, and actionable strategies. Here are some key moments from the episode: * How Eric scaled from a garage to nearly $100M—and what broke it all apart   * Why the way you build matters more than what you build   * The #1 mistake brands make when entering marketplaces (and how to avoid it)   * A real-world case study: going from a $10M Shopify store to 8 retailers and 60% growth   * How 1 Commerce blends software + strategy to help founders sleep better at night   Join me, Ramon Vela, as I listen to the episode and hear how one founder's experience is now empowering hundreds of others. Whether you're a DTC brand, B2B company, or omnichannel operator, there's something in here for you. For more on 1 Commercet, visit: https://1-commerce.com/story-of-a-brand If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. Visit the link above.

The CPG Guys
Seamless Omnichannel Digital Customer Experiences with Schnuck's Cristina Preston

The CPG Guys

Play Episode Listen Later Jun 25, 2025 31:33


Send us a textThe CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest.This episode was recorded at the 2025 Digital Food & Beverage SummitFollow Cristina on LinkedIn at: https://www.linkedin.com/in/cristina-preston/Follow Scnucks on LinkedIn at: https://www.linkedin.com/company/schnuck-markets-inc-/Follow Schnucks online at: https://schnucks.com/suppliersCristina answers these questions:What role does personalization play in your digital campaigns, and how do you balance it with data privacy concerns?How do you measure the success of digital initiatives, and which KPIs are most critical for your team?How do you foster a culture of continuous learning and adaptability within your team?How does Schnucks leverage customer feedback to inform digital marketing decisions?What challenges have you faced in creating a seamless omnichannel experience for customers, and how have you addressed them?What emerging trends in digital marketing do you believe will have the most significant impact on the grocery retail industry?What role do partnerships and collaborations play in expanding Schnucks' digital reach?How do you see the role of digital marketing evolving in the next five years within the grocery sector?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Retail Retold
What's in Store - Are the Experts Ever Wrong? Chris Ressa and Karly Iacono Revisit Their Retail Predictions

Retail Retold

Play Episode Listen Later Jun 20, 2025 34:27


SummaryIn this episode of What's in Store, Chris Ressa and Karly Iacono hold their feet to the fire—revisiting bold predictions made at ICSC to see what held up, what flopped, and what's next. From the unshakable rise of value retail to the surge in food and beverage concepts, they dissect the real trends shaping retail today. They dig into the tug-of-war between experiential and convenience, the true state of omnichannel, and why sustainability is more than a buzzword. It's a candid, no-fluff look at where retail is heading—and how close they came to calling it right.TakeawaysThe retail industry is experiencing a tight supply and high demand for space.Experiential retail is evolving, but convenience remains a priority for consumers.Omnichannel retailing has become a standard expectation for most retailers.Sustainability initiatives are not currently driving business decisions in real estate.Redevelopment and repurposing of properties are slower than anticipated due to various challenges.Food and beverage concepts are thriving, with a notable increase in coffee sales.Value retailing continues to be a strong focus for consumers amid economic pressuresThe conversation around tariffs and AI was less prominent than expected at ICSC.Mixed-use developments are still a hot topic, but execution remains challenging.Predictions for the future should consider longer timelines for significant changes.Chapters00:00 Introduction to Retail and Real Estate Predictions04:58 Reflections on ICSC Predictions09:52 Supply and Demand Dynamics in Retail15:08 Experiential vs. Convenience Retail19:54 The State of Omnichannel Retailing25:00 Sustainability and ESG Initiatives29:56 Repurposing and Mixed-Use Developments33:47 Food and Beverage TrendsEnjoy the show! Remember to rate and review!