Podcasts about SEO

In Part Two of this high-impact conversation, Dwayne continues his deep dive with global business strategist and Success Story Podcast host Scott Clary, who breaks down exactly why attention is the foundational currency of modern business — and why companies that fail to adapt will be overtaken by those who move quickly with media, content, and AI.Scott unpacks the psychology of why leaders resist content, the identity fear behind “not wanting to suck,” and how legacy businesses risk losing everything because they're still marketing for 2005 while technology is sprinting into 2025.Dwayne and Scott explore real-world examples—from lawn-care companies to B2B manufacturers to billion-dollar firms—and show how even the most “unsexy” industries can dominate simply by capturing attention and building trust at scale.The conversation expands into AI disruption, the collapse of traditional SEO, the rise of generative search, modern buyer behavior, shortening sales cycles through content, and the undeniable compounding power of personal brand.This episode is a wake-up call to business owners everywhere: adapt now, or be replaced by those who do.EPISODE HIGHLIGHTS00:00 – Media equals attention and attention drives every business outcome. 02:00 – The real starting point for content: sucking at first and learning through repetition.04:30 – Scott unpacks why universal business principles apply to content creation. 06:00 – Identity, fear, and why business owners avoid content creation.07:00 – The widening gap between tech adopters and those still resisting digital change. 09:00 – Legacy vs. legitimacy: content won't damage your reputation, but irrelevance will. 11:00 – Content isn't just video - newsletters, audio, and niche education all count. 13:00 – Niche creators winning with “unsexy” businesses. 17:00 – Example content strategies.20:00 – Why Scott studies fast-growing creators - not the biggest creators. 23:00 – The explosive business outcomes possible when you master content (“not a 1x or 2x”). 27:00 – Why even billion-dollar CEOs must build trust through media. 33:00 – How content accelerates B2B sales cycles and increases closing ratios. 37:00 – Generative search is replacing Google.43:00 – Scott breaks down the KPI stack: retention, shares, watch time, and qualified leads. 48:00 – Essential tools: ChatGPT, Claude, Opus Pro, CapCut, etc., and what they're best for. 50:00 – Hiring global talent.56:00 – The coming AI household-assistant revolution.01:02:00 – SEO collapse and the rise of creator-driven education and media networks. 01:08:00 – Entrepreneurs have already done hard things - this is simply the next one. 01:10:00 – Passion is the outcome of mastery, not the prerequisite. 01:11:00 – How older leaders can partner with younger digital natives.KEY TAKEAWAYSAttention is the gateway to trust, and trust drives every buying decision.Content doesn't mean dancing online; it means choosing a medium you can stick with.AI and generative search are rewriting SEO overnight.Content massively increases sales velocity and close rates.Small businesses have the most to gain from adopting a media strategy.Entrepreneurship is staying alive long enough for your strategy to work. QUOTES:"Media is attention. From the beginning of time, attention and...

In this engaging conversation, Bill Umansky and Kevin Daisey discuss various aspects of business, marketing, and the legal industry. They explore the significance of company culture, the impact of private equity on law firms and SEO companies, and the importance of understanding client needs. The discussion also touches on the journey into marketing, the role of branding, and the strategies that successful firms employ to thrive in a competitive landscape.

Emanuel Rose is the CEO of Strategic eMarketing, which helps B2B companies in IT services, SaaS, and financial services generate high-quality leads through innovative marketing strategies. With over 25 years of experience as an author, speaker, and B2B marketing strategist, Emanuel is widely recognized for his work integrating AI and automation into marketing. He explores these innovations on his podcast, Marketing in the Age of AI. In this episode… Some business eras evolve; others hit like a tidal shift — and AI-driven marketing sits squarely in the latter. Tools are advancing faster than teams can adapt, leaving many torn between excitement and overwhelm. How do you cut through the noise and navigate these rapid industry changes? According to Emanuel Rose, a veteran B2B marketing strategist and early adopter of AI in real-world marketing workflows, the path forward starts with practicality, not panic. He believes the biggest opportunity right now isn't flashy automation or massive content output — winning back time by offloading the mundane tasks that bog teams down. Emanuel explains how AI personalizes outreach, from analyzing a prospect's online presence to spotting natural conversation openings. He compares this period to the rise of social media in the early 2010s: a disruptive force that rewards those who stay one chapter ahead. For Emanuel, the real advantage goes to businesses that use AI responsibly — not those chasing trends. In this episode of the Smart Business Revolution Podcast, host John Corcoran is joined by Emanuel Rose, the CEO of Strategic eMarketing, to discuss how AI is reshaping modern marketing. They explore why personalization at scale is finally within reach, how to avoid the common missteps companies make with AI-driven outreach, and what generative search means for the future of SEO. Emanuel also shares his approach to blending automation with authentic human connection.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Why do clients keep asking for deliverables they don't actually need? How to get them to focus on the outcome instead of the task list? Every agency owner has had clients show up asking for a website, SEO, or a million social posts, when what they actually need is something much deeper: more leads, more profit, more time back, and a business they're proud of again. Today's featured guest broke down how he built an 11-year-old shop that delivers exactly that. We dig into why small businesses really hire agencies, why "selling SEO" is a trap, and how simplifying complex work can make your agency more profitable, more trusted, and a hell of a lot easier to run. Nico Biggi, Founder of The Gorilla Agency a full-service Oregon digital agency that helps small businesses achieve their marketing goals. After applying to 31 agencies and hearing absolutely nothing back, he decided if no one would hire him, he'd simply build the place he wished existed. Eleven years later, his agency helps small businesses fall in love with their companies again by delivering marketing that feels personal, purposeful, and rooted in truth—not hype. In this interview, we'll discuss: Why clients don't want SEO and what small business are really buying. How radical simplicity makes agencies more profitable. Walking away from big clients to make your agency stronger. How AI is changing client expectations. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Clients Don't Actually Want SEO (And What They're Really Buying from Agencies) Nico knows why his clients first reach out and he understands that, in reality, no one wants SEO. No one wants a website. No one wants a content calendar. What they want is for their phone to ring. They want predictable revenue and to stop feeling behind. Basically, they want a business that finally looks and performs the way they imagined when they started it. Hence, when Nico sits with a new client, he doesn't take their request at face value. He keeps pulling the thread: Why do you want that? What are you really trying to fix? What's happening behind the scenes that made you reach out today? By the time he gets to the core problem, the tactical service almost never matches the thing they originally asked for. And that's where trust is built—showing clients the real path to their desired outcome, not the task list they think they need. As he puts it: Services are the toolkit. Outcomes are the reason you pick up the tools. How Radical Simplicity Makes Agencies More Profitable and Improves Client Trust During client meetings, Nico strives to strip away the complexity agencies tend to hide behind. Clients don't want a masterclass in keyword density or a dissertation-length PDF they'll never read. They want clarity. To him, the best operators and the best salespeople think like teachers. Teachers take complicated ideas and make them accessible. They speak in a way a fifth grader can understand, because simplicity builds confidence, and confidence builds buy-in. Inside his own agency, this shows up in the way he trains his team. No silos. No "not my job." Everyone learns how every part of the system works, from content, SEO, design, dev, and strategy. That shared understanding creates respect, efficiency, and a culture where no one feels like they're building in the dark. Everyone in his team is taught that no one is above anyone and they're all running the machine together. It's a mindset that creates accountability among the team and helps the client understand exactly what they're paying for. Why Saying No to Big Clients Can Make Your Agency Stronger Every agency owner has a moment where the "big" client forces them to rethink everything. For Nico, it was early on, when a client offered him more money than he even asked for ($10k a month) and three months later, he fired the client. On paper, it was a dream account. In practice, it drained the team, misaligned with their process, and became the catalyst for rebuilding the agency from the ground up. He spent two years refining every process—on-page and off-page SEO, content creation, design systems, communication workflows—all centered around one thing: making sure clients always know where their money is going and how it's working. Most agencies duct-tape their operations when things get messy instead of rebuilding the underlying, broken system. Nico rebuilt his foundation truly believing that all business owners need is for someone to create systems, truly listen to them, and help them articulate what they do for their clients. Authenticity Converts (And Your Clients Need Your Help to Show It) Nico's wife unknowingly became the perfect case study for modern buyer behavior. Before choosing anything (restaurants, local services, events) she checks: Reviews Menus FAQs Photos Location Details User experience Credibility That's what most customers are doing, and the standard Nico sets for his clients. He wants to work with businesses that engage with clients and answer their questions, show their work with real photos, tell compelling stories, show proof, have a clean, intuitive website. If it doesn't pass what Nico calls "the wife test" — if a business doesn't have clear answers, real photos, social proof, strong UX, and transparent information — it doesn't ship. And the same goes for exclusivity: Nico refuses to work with two companies in the same industry and service area. He wants to make one the best, not compete against himself for small wins. How AI Is Changing Client Expectations and Why It Won't Replace Agencies Nico sees AI from both angles: the opportunity and the threat. On one hand, AI makes clients think everything should be instant and $500. He's already had clients send him AI-generated instructions like they're firing off tasks to a robot. The danger isn't AI itself but rather clients misunderstanding what real strategy, design, content, and user experience actually require. But the other side is where he sees massive upside. AI removes the repetitive, thankless tasks that bog agencies down. It gives teams more room to think, solve, and create. It lets agencies deliver more value, not less, if they use it correctly. AI doesn't replace strategy and, more importantly, it doesn't replace the human connection that actually closes deals. Your network is your edge. Tools evolve but human trust, real expertise, and the ability to guide clients through complexity—that doesn't. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm's marketing efforts. However, getting your hands on this research might not be as easy and obvious as you'd like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we'll all get there eventually. Conrad's spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn't worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on and rebuild his business around what AI cannot replace: human trust, clarity, and connection.In this episode, Wes shares how he went from crying under his desk to having his best financial year ever, why “search everywhere optimization” matters for trades and construction brands, and how to use AI as a powerful amplifier instead of a generic content machine. We also dig into the biggest website mistake that quietly kills sales, why you still absolutely need a website even if you are active on social media, and how Wes is changing his own habits as a founder.If you are a business owner, marketer, or trades leader trying to figure out where you fit in an AI-driven world, this conversation will give you both practical tools and some hope.Send us a textJoin us in spreading holiday cheer and making a child's Christmas magical! Agape Projects is hosting a special fundraising drive for our annual Toy Run, aiming to brighten the lives of children in need. Your generous contribution will help us bring joy and laughter to little hearts this holiday season. Together, let's make a difference and create unforgettable memories for the children in our community.

Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter.  Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: Subscriber to the Food Blogger Pro newsletter! Shoot Emily an email if you have any ideas for articles you want covered in the newsletter! ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine Journal ChatGPT Claude Gemini Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal The Creator-First Holiday Marketing Guide for Brands — Later Top 5 Tips for Food Bloggers on YouTube — Food Blogger Pro Episode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTube Google Keyword Planner Semrush Genius Link Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Secure Firearm Storage, Fast Access, and Surprising Truths About Gun Safes with Tom Kubiniec In this episode, Kevin and Craig sit down with Tom Kubiniec, CEO of SecureIt Tactical, to talk about the real science behind firearm storage, what every homeowner gets wrong about gun safes, and why “fast access” is more than just convenience—it's survival. Tom's story is incredible: from professional guitarist to the leading authority in military armory design, to building the firearm storage platform used by U.S. Special Forces. He breaks down how the industry misleads consumers, why fire ratings are basically a myth, how thieves actually move through a home, and how strategic decentralized storage can protect families better than any giant safe in the basement. Whether you own one gun or twenty, this episode will change the way you think about securing them in your home. About Our Guest: Tom Kubiniec – SecureIt Tactical Tom is the founder & CEO of SecureIt Tactical, the largest supplier of weapon storage systems to the U.S. military and a leading innovator in consumer gun storage. Drawing from engineering, armory design, and decades of field experience, Tom brings a radically different approach to safe firearm access and security.

This week's episode of Win The Hour, Win The Day Podcast interviews, Tom Jacobs. Staying found on Google in 2026 does not have to be scary. In this episode, Kris sits down with SEO expert Tom Jacobs to show you simple, real steps to use both Google and AI so more people can find your business. In this talk, you will learn:-Why Google is still a big deal even with AI and why you should not walk away from SEO.-How to pick a few important words people type into Google when they are ready to buy from you.-How to write clear, simple words on your site so both people and AI know who you help and what you do.-Why top ten lists, this vs that pages, and questions like how much does a virtual assistant cost work so well in search and AI.-How to update a few strong blog posts each year with new tips and dates instead of starting from zero every time.How links to good studies and simple brand mentions on podcasts and partner sites make you look more trusted online.-A simple plan to keep most of your time on what already works and use a small part to test new AI tools without feeling rushed. Get ready for clear, calm answers on SEO and AI so you can stop chasing every new trick and focus on what truly moves your business forward. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Tom Jacobs at:Website:  https://goudamarket.com/LinkedIn:  https://www.linkedin.com/in/thomaspjacobs/

Special Guest Curt Tueffert www.peaksalesstrategy.com   Welcome back to Podcast Profits Unleashed — the show dedicated to helping coaches turn podcasting into a powerful client attraction system, whether you're behind the mic or showcasing your expertise as a guest. Today, I'm joined by sales leader, keynote speaker, and author Curt Tueffert, whose mission is simple: help people close more deals with confidence. His book, Five Stones for Slaying Giants, is built on the idea that, just like David and Goliath, we're all facing “giants” in our business — fear of selling, unclear messaging, or believing no one wants what we offer. Curt shares how these “stones” — Passion, Excellence, Vision, Value, and Confidence — become tools we can actually use to eliminate the inner blocks that keep us stuck. What I love most about Curt's approach is that he doesn't try to turn coaches into stereotypical pushy salespeople. Instead, he helps them become curious problem-solvers whose goal is understanding — not convincing. Using assessments like DISC and Sales IQ, Curt helps individuals and teams pinpoint where their confidence and communication skills need strengthening, then builds progress through small, repeatable wins. One of the biggest insights from this episode? Today's buyers are already far down the decision path before they ever speak to us. Technology and AI are handling the early research and comparisons — which means that when a prospect finally shows up, what they need most is a human conversation. Curt shows us how to leverage AI as a support tool — for prep and research — while relying on our emotional intelligence, listening skills, and trust-building to guide the sale across the finish line.   Key Takeaways: I realized that our biggest sales giant is often our own self-doubt — not the market or the competition. Shifting from transactional sales to consultative conversations is the real difference-maker. Discovery is the one step AI can't replace — human curiosity creates trust. Asking open-ended, behavior-aligned questions unlocks motivation and momentum. Your personal uniqueness — your voice, your story, your insight — is what helps you stand out in crowded markets. And before we wrap up, I share an important tip on how your podcast guest appearances become your long-term SEO digital footprint. You're going to want to use that!

1417 He helps entrepreneurs turn clicks into clients by building powerful sales funnels and dominating local SEO. He's the secret weapon behind countless business owners who've leveled up their brand and positioned themselves as the go-to expert. Please welcome to the show… Sean Garner!Website: https://www.seangarner.co/Social Media: https://www.instagram.com/seangarner/https://www.youtube.com/seangarner https://www.linkedin.com/in/seanagarner/https://www.facebook.com/SeanGarnerConsulting/________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessstrategies #businesseducation #businesspodcast #businessmodel #growthmarketing #businesshelp #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusinessWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more than those still writing for algorithms. It's a short, sharp insight every small firm needs as they prepare for next year's competitive landscape. 

Send us a textWhen Google's algorithm changes caused HubSpot's traffic to plummet 80%, most companies would have panicked.Aja Frost saw an opportunity.As Senior Director of Global Growth at HubSpot, Aja led the transformation that helped HubSpot not only recover—but become the most-cited CRM in generative AI results.In this episode of FUTUREPROOF., Jeremy Goldman sits down with Aja to talk about how the rules of discovery, demand, and digital visibility are being rewritten in real time—and why Answer Engine Optimization (AEO) may be the next big discipline marketers can't afford to ignore.They discuss: 

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn't replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don't need to panic or chase shiny AI tools to win in local search. Why AI Confusion Is Hurting Chiropractors Lately, I've been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don't really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of. A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype. The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area. The three categories are: • Relevance • Prominence • Proximity Even AI-powered search uses these categories, just interpreted in different ways. Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile. Things I see chiropractors forget: • The word chiropractor doesn't appear anywhere on their homepage. • Their title tag doesn't say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site. Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location. Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence. Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it's a national franchise. • A solo chiropractor with one location has to build prominence from scratch. Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you. This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you're outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it. Proximity: The Factor You Can't Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up. What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you're in a dense metro or a small rural town Examples I explain: • If you're the only chiropractor for miles, you'll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you're surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they're slightly farther away. Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets. Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn't a two-month project. Google and AI reward consistency, not short bursts of effort. This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising. Stopping SEO is like stopping exercise. You don't lose everything the next day, but over time the results fade. A Warning About AI Scams and Hype I didn't plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches. The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don't know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility. Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time. I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated.   Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!  

¡Doble escándalo Apple! Éxodo ejecutivo (Srouji al borde) + Vision Pro fiasco (33 mil millones de dólares perdidos). Pivotea a gafas IA vs Meta: ¿salvación o demasiado tarde? https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO

A significant majority of business owners and marketers seedigital marketing as a key growth driver, with studies showing over 60% (e.g.,61% in one report) finding improvements in effectiveness and ROI, citingbenefits like increased exposure (83%), traffic (73%), and leads (65%), withemail marketing and SEO often highlighted as top performers for driving revenueand qualified leads. Businesses with higher digital maturity are significantlymore likely to see strong sales growth, confirming digital marketing's impacton growth, reports Business.com Garrett Hammonds is a partner at Hammonds Media andMarketing, where he leads digital marketing, sales, and business development.He's managed ad budgets of over $16 million a year and helped businessesgenerate more than $100 million in revenue. With expertise in digital ads, SEO,and growth strategy, Garrett specializes in helping even the most nicheindustries scale through digital marketing.Garrett Hammonds is not your typical marketer. He didn'tstart with a business degree or a plan to run an agency. In fact, his earlypath was toward teaching high school speech and debate after becoming anationally ranked college debater. Yet what began as “Garrett's young, he cando social media” at his first job turned into a career helpingorganizations—from nonprofits to SaaS companies to Fortune 500 partners—growthrough digital marketing. Under his leadership, HMM was the only Oklahoma agencyselected to attend Google's first-ever Search Central Live conference in NewYork City in 2025, and the agency has also been recognized by Clutch as one ofthe top digital marketing agencies in Oklahoma.  He joined me this week to tell me more.  -For more information: https://www.hmm.agency/Email: garrett@hmm.agency LinkedIn: @GarrettHammonds

Send us a textA new logo didn't change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a deeper transformation: a cousin-made logo gave way to a brand with a mission their team and town could feel. From the first “lottery ticket” application to the moment they just knew they'd won, their journey shows how identity becomes the foundation for growth, culture, and community impact.We dig into the rebrand itself: a flag-shaped S that signals a flagship promise—Staked In Community—plus the language, guidelines, website, and digital assets that turned symbols into daily behaviors. The changes were immediate. Technicians volunteered for parades, a new GM role took shape with confidence, and the mascot Mr. 360 drew crowds for photos. Around town, the new vans earned texts, shout-outs, and vintage-hat nostalgia from a local radio voice. More than aesthetics, the rebrand gave everyone a story to carry, inside the shop and out on the street.If you lead a home service business, this conversation offers practical takeaways: treat brand as infrastructure, not decoration. Use a clear promise to guide hiring, training, community events, and customer experience. Let your values drive visibility—local SEO improves when your story is specific and true. The Summers also speak to the emotional side of change, honoring the old mark while choosing a future that supports scaling, better processes, and a stronger team identity. Ready to turn a logo into a legacy? Listen, share with a fellow owner, and if you feel that nudge, apply to the next Great American Brand Story. Subscribe, leave a review, and tell us the one promise your brand stands on.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does it feel like you're constantly investing time and money into your business - without seeing any REAL return or progress?If your growth efforts always seem to fall flat, no matter how much energy you put into them, the reason may not be what you expect. It may have nothing to do with whether you're following the right strategy or posting the right content.In fact, it may have nothing to do with ANY of the decisions you've made in this lifetime. We all carry money wounds from our past lifetimes - and many of these wounds create a deep-rooted, subconscious fear of wealth.My dear long-term soul client Laura Michelle Wolff is a ghostwriter, publisher, and Human Design Specialist who has overcome many money wounds throughout her life, but frequently finds herself pulled back into a feeling of lack and scarcity. You'll discover:How we can continuously rewrite our money stories in healthier ways How ‘little-t' traumas snowball into something that feels like ‘big-T' trauma How the wrong coaches can wound us terribly - often without realizing it!About Laura: Laura Michelle Wolff is a ghostwriter, publisher, and Human Design Specialist who helps entrepreneurs create non-fiction books that sound authentically theirs. Using advanced interviewing skills from her FBI and trauma-therapy background, she unlocks an author's true voice and turns it into a book that builds credibility and attracts aligned clients. Blending marketing strategy, SEO, intuitive insight, and energy work, she transforms what someone feels into resonant, high-converting copy. Her body-first, spirit-aligned process helps writers finally get their book onto the page.Timestamps:00:56 Welcome01:31 Introducing Laura Michelle06:23 Exploring Past Lifetime Trauma11:58 The Coaches Who Wound Us13:54 Healing Money Wounds20:23 Exploring the Chiron Wound21:03 Uncovering a Past Life Vow21:42 The Impact of Wealth and Power23:53 The Realization and Vow of Poverty27:13 Healing and Rewriting the Story33:46 Practical Steps for Transformation38:58 Final Thoughts and ResourcesConnect with Laura:Connect with Laura on LinkedInSend her a publishing inquiry or learn about her ghostwriting capabilitiesOrder the book STAY CONNECTED: Soul Guide Circle: JOIN the Soul Guide Circle closed Facebook Group Facebook: FOLLOW on Facebook Instagram: FOLLOW on Instagram YouTube: Follow in YouTube Ready to grow a prosperous soul-guided business? BOOK a free Intuitive Consult Leave a review for Soul Guide Radio (and we'll read it on the air!)

Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.Key Takeaways:Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.Quote: “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”Episode Timestamps: 01:56 The Role of Product and Marketing03:09 Origins and Evolution of Opal10:51 Creativity in Marketing and Software13:44 The Importance of Experimentation19:40 Storytelling and Risk-Taking in Marketing23:21 The Rise of AI and Podcasting28:03 Generative Engine Optimization (GEO)29:31 Websites' New Dual Role32:34 The Studio Head Approach to Marketing38:12 The Impact of AI on Creativity40:09 The Future of Search and MarketingSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Shaf on LinkedInLearn more about OptimizelyLearn more about  Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from founding and selling multiple SEO agencies. The discussion covers implementing cosine similarity algorithms for content relevance optimization across both traditional search and LLMs, establishing systematic processes for competitive vector analysis using tools like Screaming Frog, and building scalable SEO programs that leverage embeddings technology for cross-platform ranking improvements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Narcissistic relationships often feel confusing, unpredictable, and emotionally disorienting but beneath the surface, there is a psychological structure shaping those patterns. In this deeply insightful conversation, Dr. Anthony Mazzella unpacks the hidden dynamics that drive narcissistic behavior and explains why certain reactions, defenses, and emotional shifts happen long before conflict even appears. Through real examples and grounded psychodynamic insight, he reveals how early emotional environments shape self-esteem regulation and why moments of collapse, defensiveness, withdrawal, or anger can emerge so quickly. This episode invites listeners to see these patterns with more clarity and less self-blame, offering a compassionate understanding of what's really happening inside the narcissistic mind. Together, we explore how these dynamics affect partners, friends, colleagues, and even family members and what it looks like to hold your voice, maintain emotional boundaries, and stay rooted in your own truth in relationships where your reality may be dismissed or distorted. Dr. Mazzella also walks through how identity, vulnerability, projection, and unmet emotional needs shape the relational dance, and why recognizing these patterns is the first step toward reclaiming your sense of self. You'll leave with a deeper grasp of the emotional mechanisms at play, a clearer understanding of your own defense responses, and a renewed sense of agency in navigating complex relationships with nuance and strength.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou Can Find Anthony Mazzella, PhD:Website: https://www.drmazzella.com/Email: thenarcissismdecoder@gmail.comPodcast: The Narcissism DecoderLinkedIn: Anthony Mazzella, Ph.D.Become a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

In this episode, Brock Johnson explains why hashtags don't work on Instagram anymore and what actually drives growth in 2026. He'll break down the recent algorithm changes, data from the latest studies, and insights shared by the Head of Instagram on why keyword optimization and SEO now matter more than hashtags. Brock will walk through the key strategies that replace traditional hashtag use — including Instagram SEO, shareworthy content, hyperfrequency posting, and using carousels and trial Reels to reach non-followers. He'll also cover how to upcycle posts effectively, optimize your captions and name line for search, and use content variety to keep your audience engaged. Watch On YouTube 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Nick Lamagna and I sat down to talk about what really happens when you're in the trenches, when the deals are falling apart, the pressure's on, and you're questioning everything. We got into the difference between chasing shiny objects and building real wealth through boring businesses, why the best opportunities aren't always the loudest, and how who you surround yourself with can either push you forward or keep you stuck. If you're trying to figure out how to play the long game in business and life, this one's worth your time. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81     Free PDF – How to analyze a self-storage deal:   https://sweatystartup.ck.page/79046c9b03  

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She's joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how founders can pitch with confidence, even without connections or a PR agency.Together, Gloria and Joni pull back the curtain on what journalists are actively working on during gift guide season, why digital gift guides still offer real opportunities, and how small business owners can position their products, experiences, or digital offers in a way that actually gets noticed.How Gift Guides Really WorkGuide Guides is not:

Clay Lawrence built a generalist digital marketing agency to $17,000 a month, but quickly realized he had created a trap: he was exhausted, overworking, and constantly trading time for money on services ranging from drone footage to SEO. Desperate for a change, he took a massive financial risk—firing his clients and watching his revenue plummet to $4,500—to bet everything on a single, scalable idea that didn't require him to be the bottleneck.That bet was Review Harvest, a low-ticket SaaS focused entirely on automating Google reviews for home service businesses. By niching down and utilizing "trench knowledge" to understand his customers better than they understood themselves, Clay rebuilt his business from the ground up. Today, he generates over $35,000 in monthly recurring revenue (MRR) with a streamlined model that leverages software like HighLevel to do the heavy lifting, proving that a focused offer often beats a broad service.In this interview, Clay sits down with Ryan Atkinson to reveal the exact blueprint behind his pivot. They dive deep into the anatomy of a high-converting sales call, borrowing frameworks from Alex Hormozi to close deals on the spot, and discuss why the "Jack of all trades" model is a killer for agency growth. Whether you are looking to launch your first SaaS, maximize your HighLevel affiliate income, or master client acquisition through Facebook ads, this episode breaks down the tactical steps to build a business that serves your life, not the other way around.Takeaways:- Scaling a generalist agency is nearly impossible because you cannot afford to hire experts for every service; narrowing down to a single service allows for process automation and higher margins- Growth sometimes requires taking a financial step back; Clay intentionally dropped his revenue from $17k to $4.5k to rebuild a scalable model rather than remaining stuck in a service trap- The most scalable offer is often the one that works for every client without custom labor; automating Google review requests provided high value with zero ongoing manual fulfillment- Shifting focus specifically to home service businesses allowed the agency to double its growth because the messaging and operational knowledge became specialized and repeatable- Conducting over 1,000 sales calls provides "trench knowledge"—such as knowing a client's CRM software better than they do—which builds instant trust and authority during the sales process- A simple, singular value proposition (e.g., "The Google Review Guy") is significantly easier for networkers to remember and refer compared to a vague "full-service marketing" label- Low-ticket offers like reputation management rely on emotional impulse, making it critical to get leads on a call within 24 hours before their excitement fades- Sales calls should follow a structure of clarifying the prospect's pain, labeling the problem, and "selling the vacation" (painting a vivid picture of the future state) rather than just listing features- Success is often just surviving the lows; Clay faced a period where he only closed $6,500 in two months but credits his recovery to simply showing up every day despite the anxiety- Documenting the business journey on YouTube created a secondary income stream through HighLevel affiliate commissions, which now generates more profit than the agency itself.Tags: SaaS, Tech Ventures, Digital marketing, Affiliate marketing, Home Services, Business scaling, Business growthResources:Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Clay: https://www.instagram.com/claywlawrence/?hl=en

We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics.• personal speech risk and employer brand alignment• entity identity across profiles and the knowledge graph• echo chambers, LinkedIn's niche pivot, and Reddit research• newsjacking with intent vs vanity metrics• LLM visibility, AI overviews, and third‑party authority• long‑game PR, reporter relationships, and useful measurement• analytics gaps and mapping content to real demand• trust recession and multi‑channel credibility• media training for executives and scalable video content• agile startups outpacing legacy brands onlineGuest Contact Information: Website: paigepr.comLinkedIn: linkedin.com/in/paigeprMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In today's episode of Brick and Mortar Visibility, I'm pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.Here's the truth: Most business owners aren't struggling with SEO because they're doing nothing… They're struggling because their website and social media platforms aren't connected clearly or strategically, and it's silently hurting their visibility.In this episode, I walk you through:Why your homepage needs to do more than look cuteWhat actually belongs above the fold for SEO and conversionsHow to structure your homepage so Google and humans understand what you doThe hidden SEO mistake happening in most website menusWhy being “creative” with page names can cost you trafficI also reference a powerful concept from my mentor Donald Miller:“Cute is not kind.”And I explain exactly how that showed up in this audit — and how we fixed it.If you've ever wondered:“Is my website actually helping my SEO?”“Is my social media hurting or helping my Google visibility?”“Do people immediately understand what I offer?”This episode is for you.

ANIMAL. CLEAN. BUTT. patreon.com/loljkpodcast

In this episode of Thought Behind Things, we sit down with Shane and Adnan, founders of Software Finder — a global marketplace for buying and selling software, like an OLX for software buyers.With 350+ employees across 4 countries and more than 250,000 targeted monthly visitors, Software Finder has quietly become one of Pakistan's most successful B2B platforms without hype, foreign celebrity founders, or Silicon Valley experience.In This Episode:The story of building Software FinderWhy couples building startups must sacrifice comfortDecline of SEO traffic and the rise of AI searchScaling 350+ employees and 250 digital marketersThe future of software marketplaces & enterprise SaaS buyingAnd what Pakistan needs to succeed in a post-AI worldThis episode is a first-hand look into Pakistan's fastest-growing SaaS marketplace, its digital marketing engine, and how AI is reshaping search, discovery, and software buying forever.Socials:TBT's Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠TBT's TikTok:⁠⁠⁠⁠ https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠TBT's Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠Shane's LinkedIn: https://www.linkedin.com/in/shane-elahi-22a46835/Adnan's LinkedIn: linkedin.com/in/adnan-malikEndeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠Credits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid

Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world?In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI‑assisted content may actually be your only path to discoverability in 2026 and beyond. As search behavior shifts from short keywords to long, conversational prompts, we've moved from the classic “long tail” of SEO into what Neal calls the long‑long‑tail—an environment where having just a few great pieces of content is no longer enough.Neal breaks down the three tiers of AI slop, the four guardrails of responsible AI volume, and a practical framework for turning one flagship asset into dozens of ultra‑specific answers that both humans and LLMs can find. If you're a B2B entrepreneur, marketing leader, or service provider worried about spam, brand damage, or ethics, this episode gives you a grounded, no‑fluff playbook for staying visible without sacrificing your standards.Tune In to Discover:Why AI search and LLMs have exploded the “query space” and what Neal means by the long‑long‑tail.The three tiers of AI slop—garbage, neutral filler, and structured AI-assisted content—and which one you should actually embrace.How to avoid becoming a “ghost to Google and LLMs” by strategically scaling helpful, on‑brand content.The four guardrails of responsible AI volume: source, accuracy, brand voice, and utility.Neal's fractal repurposing workflow to turn one podcast, webinar, or blog post into 20+ focused answers aligned with real AI queries.How to use tools like Otter.ai and Clearscope to transcribe, extract questions, and see where Google Gemini and ChatGPT are already citing your content.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Send us a textSEO doesn't have to be overwhelming or expensive to actually work.In this episode, I'm joined by Kelly Kumler, a brand and web designer with a serious love for SEO, to demystify what it really takes to get aligned, organic traffic to your site (without keyword stuffing or obsessing over trends).Whether you've been guessing at keywords, blogging at random, or hoping your pretty website will magically rank, Kelly breaks down a clear, human-first approach to search engine optimization that supports your business goals and helps the right people find you.We talk about:How to choose keywords that are actually winnable (and what tools to use) and the page structure both Google and humans love Why your site needs dedicated service pages and how they help with search engine optimizationHow AI tools have changed the game for SEOWhat to DIY vs. outsource and when to make the switchThis episode is your invitation to stop relying pretending SEO doens't exist and start building a simple, sustainable strategy that will pay off over time.Links & References:For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!Kelly is offering FREE website evaluations for PWR podcast listeners!  Snag your spot HERE!Learn more about Kelly at www.kellyryann.com or connect with her on Instagram!Support the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity algorithms that work across both traditional search and LLMs, plus practical implementation strategies for enterprise teams to leverage tools like Screaming Frog's similarity scoring for competitive content analysis.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever tried Google Ads and felt like you were just lighting your money on fire, you're not alone.  This week, Daniel sits down with John Sanders, founder of RevKey—a digital advertising agency that works exclusively with therapists and mental health professionals—to unpack why so many private practices struggle to make Google Ads work, and what you can do differently. In their conversation, John and Daniel dig into the most common reasons therapists waste money on paid ads.  And it often starts with your private practice's website.  If your site isn't designed to engage visitors and guide them toward action, your ad spend will likely fall flat.  John shares how generic service pages, weak content, and outdated design can tank your results—even if you're paying top dollar for clicks. They also explore why therapists need to be wary of Google's automated campaign recommendations.  What's best for Google's revenue isn't always best for your practice. John explains how his team disables default settings that typically waste money and instead builds tightly targeted campaigns focused on real conversions—not just traffic. This episode also covers the strategic role Google Ads can play for growing group practices. Whether you're launching a new service or need to quickly fill a clinician's caseload, ads can help bridge the gap while your SEO builds momentum.  And with the right tracking and targeting—like setting income levels or geographic focus—you can get more value from every click. If you've been burned by ads before or are thinking about using them to grow your practice, this episode will help you avoid common mistakes and make smarter, more strategic decisions. What You'll Learn in This Episode 1. Why do so many therapists waste money on Google Ads? Many therapists dive into Google Ads without a clear strategy or a website that's designed to convert. Often, the problem isn't the ads themselves—it's that clicks are being sent to generic service pages or poorly designed sites that don't guide visitors toward taking action. Another big issue is relying on Google's default settings, which prioritize Google's revenue over your results. John shares how to avoid these common traps and make sure every dollar is working toward bringing in actual clients. 2. How can I tell if my website is helping or hurting my ad performance? Your website is a critical part of your ad strategy—because if it doesn't connect with your ideal client or clearly guide them toward booking, even the best ad won't convert. John explains how to evaluate time-on-site metrics, user experience, and page content to know whether your site is supporting your ad goals. In competitive markets, the margin for error is smaller, so having engaging, specific, and fast-loading pages is key. 3. When should I use Google Ads vs. investing in SEO? John and Daniel break down how SEO and Google Ads can work together strategically. SEO is a long-term game—it can take months to see results—but it's incredibly valuable for sustainable growth. Ads, on the other hand, can generate leads quickly, which is especially useful when launching new services or hiring new clinicians. The key is understanding your goals and timeline, so you can decide when to run ads, when to focus on organic traffic, and when to do both. Links mentioned in this episode:  Previous Episode with John: 41. Everything You Need to Know About Google Ads for Therapists with John Sanders Revkey.com    Watch The Video:   This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation     Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About John Sanders John Sanders is the founder of RevKey, a digital advertising agency that exclusively helps therapists and mental health professionals grow their practices using Google Ads. With a deep understanding of the unique challenges facing this audience—especially in regulated, HIPAA-sensitive environments—John built RevKey to be the go-to partner for private practices that want measurable results, not marketing fluff. What began as a solo operation in 2018 has grown into a thriving team of ten, all united by a belief in clarity, simplicity, and transparency in digital marketing. John's insights are trusted by leading therapy podcasts and conferences, and his team regularly talks with clients, ensuring every campaign stays aligned with their goals. His mission: to make sure therapists don't waste money on click metrics, but invest in strategies that bring real people through their doors. About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Kristina and Ben are reflecting on a great year of the Community podcast and breaking down exactly what they did to double their download numbers in 2025.If you're feeling stuck with your podcast numbers or are questioning if you're really making the impact that you hoped for when you first launched. This episode is meant to recalibrate your vision and prove to you that you are making an impact and that there is still so much more for your show!Kristina and Ben are pulling back the curtain on:How doubling down on consistency grew the Community podcast.Why batching episodes and building in flexibility is crucial to long term growth.Real talk about podcast SEO and why it matters.What kinds of guests actually move the needle.How repurposing your episodes better can boost your entire content strategy.Creative ways to monetize your podcast RIGHT NOW.Why perfection is the enemy of podcast growth.Are podcast Ads worth it?Whether you're in the messy middle or dreaming up your first episode, Kristina and Ben are here to remind you: You don't need a huge audience to create a high-impact show, you just need the right strategy.So here's our take on what it actually takes to grow your podcast sustainably.  Tune in and let us know what part of the episode resonates with you most! We LOVE hearing from you.Mentioned in Episode:Join the High Vibe Women Online CommunityHow To Get Your Podcast Found, Heard & Ranked: Secrets To Podcast SEOHow To Rank On ChatGPT (Feat. Kelsey Reidl)Episode with Jess Hunichen on Building Your InfluenceMonica Boudreau EpisodeTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Should you invest thousands in podcast production, or can you build a successful show from your closet? In today's episode, I'm continuing the conversation about how to start a podcast that actually grows your therapy business. I'm sharing the real, unfiltered truth about what's worked across my two very different shows - The Bad Therapist Show and What Your Therapist Thinks.From total DIY setups to high-production video podcasts, I break down the production options that fit different budgets and time constraints. I'll tell you about the failed attempt that never aired, the accountability hack that keeps me showing up every single week, and why it took two years before I started seeing serious returns. Plus, I'm spilling the strategies that got What Your Therapist Thinks featured on Apple Podcasts multiple times and already receiving sponsorship requests!So if you're wondering whether you need fancy equipment, an editor, or a huge budget to start your podcast, this episode will give you clarity on what actually matters and what you can skip.Topics covered on How to Start a Podcast: How to start a podcast with the right production approach for your budget, from total DIY to hiring a full production team.The failed podcast attempt at the end of 2022 that taught me exactly what not to do with editing and production quality.The realistic timeline for podcast growth and why it took two full years before The Bad Therapist Show started consistently converting listeners into paying clients.SEO optimization strategies for podcast titles and show notes that help new listeners find your episodes.Buzz-building tactics Kristie and I used that got us featured quickly.How to use opt-ins and email lists to turn podcast listeners into clients instead of just having people consume your content without ever contacting you.The sponsorship request I received for What Your Therapist Thinks.Resources from this episode:PodVision DescriptRiverside.fmCheck out my podcasting gear What Your Therapist Thinks podcastBest Therapist DirectoryRosemarie - Podcast Producer + Strategist www.evergreenpodcaststrategy.co.uk Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group:

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution.Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/TenSpeed: https://www.tenspeed.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Want to grow to 5-10k monthly downloads and monetize podcast without replying on social media, paid promotions or high profile guests? Click here.. Are you unknowingly clinging to a version of your podcast that's actually holding you back?Most podcasters assume their show will grow if they stay consistent — but in 2025 we saw more creators pod-fade than ever before, not because they weren't talented… but because they didn't realize they were attached to a strategy that no longer worked. This episode breaks down the hidden psychology behind stalled downloads, why sunk-cost thinking quietly destroys progress, and the exact mindset shift that separates stagnant hosts from the ones who bounce back fast.By listening, you'll discover:The subtle mental traps that cause you to double down on a format, brand, or message — even when your numbers scream otherwise.How high-performing podcasters adapt, rebrand, and reinvent to trigger rapid audience growth and monetization.Exactly how to diagnose whether your show needs a pivot, plus the signs your audience is begging you to change your approach.If you're ready to stop feeling invisible and finally spark the momentum you expected in 2025, this is the must-listen episode that shows you what to change and why it works.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

In this episode, Anna Campbell chats with Pinterest and SEO consultant Trona Freeman about how jewellers can use Pinterest as a powerful visual search engine - not just another social platform. Trona breaks down how Pinterest users are intentional, slower scrollers, and often ready to shop, making it an ideal place for jewellery businesses.  She shares practical tips on: Optimising your profile and boards for search Creating keyword-rich, high-performing pins Using product shots, lifestyle content, and text pins strategically Leveraging Pinterest Trends and Pinterest Predicts Avoiding common mistakes like broken links and low-quality images If you want long-lasting traffic, more visibility, and a platform where your jewellery can truly shine, this episode is packed with simple, actionable steps to get started. Jewellery Business Academy 2026 If growing your jewellery business is your goal for 2026 then check out the Jewellery Business Academy. A one year comprehensive program designed for jewellers, this externally accredited program is exactly what you need to stay focused an on track. Plus get one to one mentoring on the topic of your choice, accountability through regular small group Zoom meet ups and more.   https://www.jewellersacademy.com/the-jewellery-business-academy   If you'd like to know more, join the live open day on Tuesday 9th December 2025 at 8pm UK time GMT. Here's the link you need to register (and receive the replay via email if you can't join live) https://mailchi.mp/8a09ab0822ce/jba-2026   About Trona Trona Freeman is a Scotland-based Pinterest and SEO consultant who runs her business under the name Aye Lined Digital Marketing. Originally she started out as a beauty and lifestyle blogger, sharing content on fashion, skincare and photography and through that journey she discovered the potential of Pinterest as a powerful driver of traffic. Over time, what began as a hobby and creative outlet evolved into a full-blown service: Trona now helps small businesses , including creatives and makers, to grow online by leveraging Pinterest and smart SEO strategies. Her background as a creator and MA in Art History gives her a unique perspective on how visual artists and artisans (like jewellers) can use visual platforms to reach new audiences. Connect with her: https://services.ayelined.com/ https://www.instagram.com/trona_freeman  

On this MEGAPOD, We give you part one of the best L10 Podcast Episodes about SEO!

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of experience in B2B sales, mobility, and telecom. Mobeen discusses the rapid changes in the industry, the importance of aligning sales strategies with changing buyer behaviors, and the integration of AI and analytics in sales processes. He also shares insights on lead generation, product-led growth, and the importance of real-time customer engagement. Mobeen concludes with advice for entrepreneurs and companies on building scalable and flexible sales strategies. Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Sense and Sensibility by Jane Austen chapter 18, narrated by Isaac BirchallSubscribe on YT or Join the Book Club on Patreon and support me as an independent creator :D⁠https://ko-fi.com/theessentialreads⁠⁠https://www.youtube.com/channel/UCfOFfvo05ElM96CmfsGsu3g/join⁠Summary:Elanor sees that Edward is very unhappy, and she is uncertain of his affection towards her. Marianne tries to leave her sister alone with Edward, but he decides instead to go and check on his horses. This seems to have been a good thing however, as he seems to appreciate the village and countryside a lot more than before. Marianne presses him to describe the areas as he sees them, but he refuses, as he has no knowledge of the picturesque. To him, it is a fine country, but nothing more, he cannot describe the country better. During this conversation, Marianne happens to notice a ring on Edward's finger, which is embossed with a plait of hair. Marianne thinks this hair to come from his sister, but Elanor knows it to actually be her own hair, and she is finally relieved and convinced once again is Edward's affections. At the middle of the day, they are greeted by Sir Middleton, and Mrs. Jennings, where the two are very quick to learn that Edward's surname begins with an F. Sir John Middleton also invites them all to tea, and to supper so that they can get to know this gentleman better. Sir John laments about Willoughby's absence, and following his and Mrs. Jenning's departure, Edward goes to Marianne to poke fun at her regarding this unknown man.SEO stuff I don't want to do. Jane Austin's timeless classic Sense and Sensibility follows the story of two girls, Elinor and Marianne Dashwood, and their endeavors in love, marriage, and societal expectations. Love is not easy however, and Elinor finds her sense tested by her charming brother-in-law, while Marianne's sensibility brings her nothing but heartbreak.

Power of Pinterest and Evergreen Content Marketing Masterclass for Businesses with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Don't have time to write blog content? No problem! In this episode, we cover a few ways you can repurpose and recycle existing marketing content, as well as more fully integrate an SEO routine into your current marketing cycles.   Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/repurposing-marketing-to-blog Get email updates on all podcast episode (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail   Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email.   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to identify existing success patterns, technical infrastructure audit to ensure scalable foundation, and competitive gap analysis to capitalize on market positioning opportunities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join our Facebook Group:   / 1bmudi9htk  Most business owners hire because they're exhausted. The ones who scale hire because the math says it's time.In this video, you'll learn the five critical hires every growing business needs — and the exact order to make them so you can scale without blowing your budget.Chris Lee breaks down the same hiring sequence he uses with hundreds of home-service and trades owners to help them buy back their time, build real teams, and remove themselves from day-to-day chaos. These five seats exist in every company from $0 to $100M, and once you understand them, you'll know exactly where to start — and what's been holding you back.You'll also learn the math behind smart hiring: how to calculate your fixed costs, your gross margin per job, your true break-even point, and how to know with certainty whether you can afford a new hire. No emotion. No guessing. Just clarity.If you've completed the Impact Audit or watched our Impact Quadrant breakdown, this video is the natural next step. By the end, you'll know how to move from “I need help” to building a team that runs the business with you — not because of you.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/...FACEBOOK:   / chrisleeqb  TIKTOK:   / chrisleeqb  SPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/