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Three expert sellers who've sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

Welcome to this episode of Hot Topics on the Edge of Show! Join hosts January Jones and Josh Krieger as they dive into the latest developments in the cryptocurrency world with special guest Josh Lawler from Zuber Lawler.In this episode, we discuss:The recent crypto market crash triggered by President Trump's announcement of a 100% tariff on Chinese imports, leading to significant liquidations and market volatility.The proactive response from Binance, one of the world's largest exchanges, as they offer compensation to affected users.The current status of U.S. crypto legislation amidst the ongoing government shutdown and the implications for the future of the industry.A major $14.2 billion seizure of Bitcoin linked to a vast network of human trafficking and crypto scams, and the questions surrounding victim reparations.Insights into the upcoming Future of Money, Governance, and the Law Summit on October 29th and 30th in Washington, D.C., featuring key players from the crypto industry and government.Don't miss this engaging discussion filled with expert insights and analysis on the evolving landscape of cryptocurrency and regulation.Subscribe to our channel for more episodes and follow us on social media to stay updated on the latest trends in Web3 technology, culture, and innovation!Event Website: https://gbaglobal.org/fomgl/ for summit tickets and more information.Support us through our Sponsors! ☕

Empowering Real Estate Professionals: Jason Pantana's Blueprint for SuccessThe primary point of this episode centers on the transformative impact of artificial intelligence on real estate marketing, as articulated through the insights of Jason Pantana. Bill Risser, the host, offers a comprehensive overview of Jason's contributions to the field, highlighting his role in equipping agents and entrepreneurs with the tools necessary to navigate the evolving landscape of digital marketing. The discussion emphasizes the significance of Jason's AI Marketing Academy, which is designed to streamline marketing efforts through actionable training and innovative strategies. Furthermore, the episode recounts Jason's extensive background with Tom Ferry International, underscoring his influence in shaping marketing practices within the real estate sector. As we delve into this discourse, we aim to illuminate the essential strategies that enable real estate professionals to leverage AI effectively, ensuring they remain competitive in an increasingly digital marketplace.Bill Risser's latest monologue serves as a profound exploration of the intersection between real estate marketing and the burgeoning field of artificial intelligence, featuring the influential figure Jason Pantana. Risser, a seasoned veteran in the real estate industry, draws upon his extensive experience to articulate the transformative potential of AI in reshaping how real estate professionals engage with their clients and market their services. Through his personal anecdotes and observations from various Tom Ferry events, Risser paints a vivid picture of Pantana's impact on the industry, emphasizing the shift from traditional marketing approaches to more innovative, technology-driven strategies that resonate with today's consumers.The episode delves deeply into the methodologies that Pantana has developed as part of his role with Tom Ferry International, where he has been instrumental in guiding agents to rethink their digital presence and embrace AI as a powerful marketing ally. Risser highlights the importance of Pantana's YouTube channel, which serves as a treasure trove of information ranging from SEO tactics to the latest AI tools, thereby equipping agents with the knowledge necessary to navigate the complexities of modern marketing. Furthermore, Risser discusses the AI Marketing Academy, a pioneering initiative designed to arm agents with practical skills and resources to leverage AI effectively, transforming it from a mere buzzword into a tangible business advantage.Ultimately, this episode is a clarion call for real estate professionals to adapt and thrive in an era dominated by technological advancement. Risser's narrative underscores the urgency of embracing innovative marketing techniques that not only enhance operational efficiency but also elevate the client experience. By sharing Pantana's insights and strategies, Risser provides a roadmap for agents seeking to elevate their marketing prowess and establish themselves as thought leaders in the real estate domain, thereby ensuring their sustained success in a competitive landscape where adaptability and foresight are paramount.Takeaways: Bill Risser, the host of the Real Estate Sessions podcast, has nearly 25 years of experience in real estate, and he enjoys sharing the stories of industry leaders. In episode 426, Bill discusses the significant impact of AI and digital marketing strategies on the real estate sector, emphasizing Jason Pantana's contributions. Jason Pantana's YouTube channel serves as a valuable resource for real estate professionals seeking to enhance their marketing skills through AI tools and strategies. The AI Marketing Academy introduced by Jason Pantana provides agents and entrepreneurs with essential training, workflows, and automation strategies to optimize their...

Ethan King is the Co-founder of Zeus' Closet and Stuff4GREEKS, two custom apparel companies known for their creative designs and advanced embroidery for fraternities, sororities, and the entertainment industry. He is a TEDx speaker, global keynote presenter, former president of the Entrepreneurs' Organization (EO) Atlanta chapter, and communications expert for EO US East. Ethan is recognized internationally for his leadership and innovation in business. He is also the author of ChatGPT to Double Your Business in 90 Days and a strong advocate for leveraging AI and automation to enhance productivity.  Peter Bemko is a Business Strategy Consultant with WSI, the world's largest full-service digital marketing agency network. Partnering with small and medium-sized businesses, he leverages WSI's proven digital strategies to help clients navigate change, stay competitive, and reach their full potential. Peter specializes in SEO, PPC, social media, and content marketing to deliver measurable growth. He also serves as Social Media Chair for the SCORE Southeastern NJ Chapter, where he supports local entrepreneurs with practical digital marketing guidance. Glenn Dawson is the Founder of ResetU Fitness, a transformative health and performance program designed to help high achievers eliminate chronic pain and reclaim their vitality. With over a decade of experience in functional training, body mechanics, and nutrition, Glenn combines his expertise with a personalized approach to guide clients back to peak performance. Through ResetU's proven 30-day system, he empowers individuals to reset their bodies and achieve lasting results. Steve Gumm is the Founder of LeadPass Marketing, a marketing strategy and consulting firm that partners with clients on a case-by-case basis to drive growth through innovative lead generation solutions. With a rich background in branding and marketing, Steve has collaborated with renowned brands like Sony, Life is Good, and Harry Caray's. In this episode… Top entrepreneurs and business leaders are constantly navigating rapid technological changes, mastering new tools, and refining their strategies. Without the right resources, they risk falling behind, losing focus, and missing opportunities. How do they stay sharp, scale effectively, and maintain a competitive edge? Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm share how they use automation, AI, marketing strategies, and structured programs to grow their businesses and support their clients. From scaling an embroidery business and refining digital marketing approaches to transforming health and wellness and managing fractional CMO projects, they discuss their favorite books, podcasts, and apps that keep them sharp and innovative. Their insights emphasize the value of practical tools, continuous learning, and consistent habits for personal and professional growth. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ethan King, Peter Bemko, Glenn Dawson, and Steve Gumm to explore actionable strategies for scaling businesses efficiently. They dive into lessons learned from real-world projects, the best resources to stay ahead in fast-changing industries, and tips for maintaining focus and momentum. Entrepreneurs will gain practical insights for growing their business while remaining adaptable, innovative, and balanced.

Lesley Logan chats with Jill Allen, orthodontic consultant, business strategist, and host of the Hey Docs! podcast, about building a thriving business by balancing logic, courage, and heart. Jill shares how she niched into startups, overcame imposter syndrome, and grew a national consulting practice from scratch with clarity, confidence, and a willingness to figure it out. Together they explore how curiosity and smart decision-making helped her be it till she saw it—and how you can too.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How Jill discovered her entrepreneurial path in the orthodontic industry.Why niching down can create more opportunity and success in your business.What it takes to build confidence and overcome imposter syndrome as a founder.How block scheduling and focus can transform the way you work.The mindset shift that helps you make smart decisions without getting lost in emotion.Episode References/Links:Practice Results Website - https://www.practiceresults.comHey Docs! Podcast - https://www.practiceresults.com/hey-docsJill Allen on Instagram - https://instagram.com/jillallenandassociatesBook: Brave Not Perfect by Reshma Saujani - https://a.co/d/gpsWODMGuest Bio:The visionary owner and founder of Jill Allen & Associates, Jill is the driving force behind the company's success and a trailblazer in the orthodontic consulting industry. With a passion for helping orthodontic practices thrive, she has built her firm into one of the most respected and sought-after consulting groups in the field. Her expertise and hands-on approach have shaped the success of countless practices, solidifying her as one of the most influential figures in orthodontic consulting today. Jill's influence extends further as a strategic partner in multiple start-up companies, where she helps push innovation in the orthodontic space. Jill's passion project finds her as the host of the Hey Docs! podcast, a project born from her vision to provide valuable resources to orthodontists. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Jill Allen 0:00  When I'm making business decisions, I try and really take the emotion out of it and just say does this logically work? I don't want to lead with my heart. I want to lead with good business decisions. And if it's meant to be, it's going to work out, the doors are going to open. And if it's not, hey, there'll be something else that you know that will come my way. Lesley Logan 0:17  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.  Lesley Logan 0:57  All right, Be It babe. This is really fun. Because of the world of podcasting, I get to do things where I get to meet people that I probably would never have, like, thought about for the show, and also need for the show, like, definitely need it. So this is, like, a total win for both our guests and I today. In fact, I'll get to be on her podcast soon. But our guest is Jill Allen, and I wanted to say, like you're going to hear when she introduce herself that she's a consultant for brand new startup orthodontics. And then I want you just to insert whatever it is that you are wanting to do, whatever it is you're already doing, and apply everything she says to that, because it applies to everyone. And it was such a fun conversation for us both. I got reminders about some things that I did in my early business. And I was like, oh, pat myself on the back. I got to, like, agree on the things that I'm actually teaching Pilates instructors everywhere about their startup. So, like, it actually doesn't matter that her work is in consulting orthodontics. That being said, if you want to be an orthodontist, or, you know, someone who is and they want to have their own practice, this is your expert. I got her for you. She's great, and so please enjoy the fabulous interview and the Be It Action Items are important, no matter if you never want to work for yourself, and especially if you do, so make sure you stay till the end. Here is Jill. Allen. Lesley Logan 2:15  All right, Be It babe. I am super excited to have this awesome conversation we're gonna have today, but mostly because anyone from Denver is a friend of mine. Jill Allen is our guest today, and she is coming to us from Denver. She is the host of the Hey Docs! Podcast. Jill Allen, can you tell everyone who you are and what you rock at?Jill Allen 2:32  Sure. Sure. So my name is Jill Allen. I am an orthodontic consultant, actually, and I have been in the orthodontic field for a little over 19 years, with my own business a little over 30 within the industry. And you know, I specialize on helping doctors start up their orthodontic practices and get their practices off the ground and running. And then I also host a podcast that I've been doing for little over a year now, just helping get good information out there to new business owners.Lesley Logan 3:06  Yeah, well, because, I mean, like, even though you specialize in orthodontic offices, a lot of the same systems apply to everything, to all doctors, but also to, like, any small business, anything and like, this is the funny thing you guys like, when you go to law school, when you go to orthodontics school, tennis school, like, Pilates school, they don't teach you how to be a business owner. Jill Allen 3:32  Absolutely. Yep, yep. Lesley Logan 3:34  They don't tell you any of that. Well, that's a shame, because then the best dentists and orthodontists and doctors out there might not actually get the clients, because they don't have the business acumen. So how did, okay, yeah, so 19 years in that world, that's a long time I'd already done braces by then. So, like, it's, thank goodness my parents invested in that at an early age. But how did you did you like, always want it, like, tell us how you got into this in the first place? Take us back. Jill Allen 4:02  Yeah. Yeah. So, you know, it is kind of a fun, a fun story. And I was, you know, really thinking about this, you know, as as I was preparing, you know, to be on the show here today. And, you know, it's kind of funny, because even before I got started, I have always had a very entrepreneurship, just, personality from, you know, being a being a little girl, and my mom, you know, I, I'm going to date myself here, but, you know, being like, hey, you want to make some money go out and sell Amway. Here's some, you know. Here's some bottles of cleaner, you know. And she's sending her third grader out to, you know, rack on doors. And be like, hey, you want to buy some, you know, cleaner or whatnot. But, you know, for for me, just in my, you know, kind of who I am and who I was, I have always just had that spirit of, I want to be my own business owner. And so, as you know, I was, you know, kind of coming up through, you know, my my years, and then getting into orthodontics, I had an opportunity to work in an ortho office, and, you know, was just like, oh, this is just really cool. I like, I like, just the synergy of of this, this business industry, and it's such a niche industry. So with that in, you know, kind of, you know that that mindset, I was actually really blessed to work with some really progressive orthodontists who really believed in continuing education and just, you know, being on kind of the cutting edge of making their business better. So it wasn't just about treating the patient, but it was about, how do I, you know, make my team better? How do I make myself better so that I can provide this really great patient experience? So I got an opportunity at an early age to really get in and see, I'll say, some sages of our time within our industry, kind of at their peak. And for me, I was like, oh my gosh, this is exactly what I want to do, you know. I want to be able to, you know, kind of work in this field and help people, you know, just see what a, what a great field this is. So that's, that's kind of how I got into it. And, you know, for me, I kind of worked my way up and through the practice. And then, you know, 19 years ago was like, okay, I've kind of done everything that I need to do to learn about the business side of doing business. And then, you know, kind of stepped into the orthodontic space and said you know what, I can do this. I can step into this space as a consultant, and just kind of jumped off from there. Now, now, of course, you know, it was, you know, a really, you know, kind of, kind of trying, because I'm like, well, who am I? You know, like usually most consultants in big industry. You know, with within our industry, we're, we're pretty nichey, but, you know, I mean, there's, there's only a certain amount of people that do what I do. And you know, to speak to what you originally talked about with the startups, you know, what I saw is that there was a lot of great sages out there, but none of them were really working with the doctors who were starting their business, and I saw such a need, and thought, you know, this is crazy, and it's probably a horrible business decision, because I should be going after the people that actually have money and want to pay to make themselves better, versus the ones that haven't figured out how to make money yet. Lesley Logan 7:19  Right. Jill Allen 7:20  And, you know, and get going. But I saw such a need, and I also saw that there were a lot of doctors kind of holding themselves back from taking a chance on themselves because they just didn't know how to run a business. And so that's kind of where I I, you know, I kind of stepped into that space and said you know what, nobody else is here, it's a blue ocean, and I'm gonna, I'm gonna build my business in that space.Lesley Logan 7:47  Yeah, I think it's, okay, I just wanna highlight couple things. Like, first of all, like, orthodontics is its own niche, in (inaudible) on its own. But like, if you actually were to think about it, I'm sure almost every city has at least one orthodontist, you know? Oh my gosh, yeah, at least every city has one, right? And so so then. But I also would like this, like, just point out, because I think people are like, oh, I don't want to niche down. We have a lot of people who listen to this, who are are starting up their own thing, and they're like, if I niche down, then I'm like, what if I fail and all this stuff. And it's like, but you niched down even more, you're like, okay, I'm in the, I'm not just helping the medical field start an office. I'm helping people start orthodontic offices. And I I can imagine that was really scary to do that, but also that something that I think is really important. It's like, it's kind of freeing, because you're like, this is exactly what I'm talking to. I'm not trying to talk to the orthodontics who do this over here, and the one that does this over here, I'm talking to your office is new, and this is what we needed to set it up. I think that's really quite bold. And also, clearly, after all these years of doing it, a testament that it was the right thing to do is to niche down as specifically as possible.Jill Allen 8:58  Yeah, it was, and it has been, it's been a great success, and I am still the only one in our industry that just specializes in startup, you know, orthodontic practices. And, you know, as you know, when you talk about, you know, kind of taking, you know, it is scary. Number one, it's just scary to start a business and be like, I'm gonna, I'm gonna take a chance on myself. I didn't have a big company backing me, backing me. You know, that was like, hey, come in and speak for us. And, you know, kind of get your, you know, cut your teeth, you know, with with us, backing you. It was really, truly bootstrapping. Like, I've got a message, I think I can do this, and I'm gonna, I'm gonna go out there and, you know, just do the hard work to drum up business. And, you know, because I'm in Colorado, you know, originally I was like, oh, you know, I'll get started here in Colorado. And, you know, back in the day when I was getting started, we didn't even have that access, like we do now with internet.Lesley Logan 9:57  Oh, my God, that's, you know, how crazy, like, (inaudible) 19 years ago, no one was looking on Facebook for a coach.Jill Allen 10:04  No, you know (inaudible).Lesley Logan 10:05  No one was looking on Facebook for an orthodontist.Jill Allen 10:09  No, absolutely not. And so, you know, like, when I think back to, you know, I mean truly a grassroots approach, you know, and and my husband and I were young, and you know, you know, I always, you know, kind of took the approach. And I would say this for any business owner, is, you know, I would always say, okay, what's the worst that's going to happen if I, you know, if I take this and and it doesn't work, you know, I mean, like, I'm committed in my head to do, doing the work. But if it doesn't work, what's, what's the worst that's going to happen? And I would, you know, go through all these scenarios like, well, maybe bankruptcy, maybe we'll run out of money, maybe, you know what, whatever it was. And I always came back to, well, if that's the worst, I mean, like, yeah, it's scary to think about. But if that's the worst thing that that happens, I can recover from that. And I think that was really freeing for me, for when I decided to kind of move into that niche and say, well, you know, what's the worst? I'm, you know, I'm, I'm playing in an arena where the other consultants don't even have their eyes on me, so I can do what I want. And you know, nobody's coming after me as I'm building my business. And, you know, kind of starting my slow burn. Lesley Logan 11:22  Right. Because I think about, like, you know, we coach a lot of people in their Pilates business, and to start a Pilates studio back in the day, people would just start a studio with, like, one of everything, and, like, call it a day, so you can do it like, like, $25-$30,000. Now people think that they have to have like, 12 of everything, you know. And like, I think, like, all these things, and I'm like, that's a that's a huge barrier to entry, you know, and you have to be making money like, day one. I imagine, in your industry, the amount of things you have to buy for an office to function, that's quite the investment. So that is scary. So are you, like, are you finding them before they even make this investment. Are they finding you after they made the investment and they're freaking out?Jill Allen 12:05  Yeah, yeah. Actually, you know, it's kind of interesting how I find my clients. I mean, I, you know, like when I very first got started, I would just reach out to all of the colleges and be like, hey, you want somebody to, you know, to talk to the residents about running a business. And, you know, that's, that's kind of how it started, but, you know, now you know, now I, you know, I get, I get clients from, you know, from people who are just like, okay, I think I'm ready. I've been associating for a while, or I'm in school, and I just know I don't want to work for anybody else. And they're, you know, you know, kind of reaching out or whatnot. But it's, it's, it's, it's really been fun to see, you know, that that evolution of, you know, not just going after doctors, you know, in Colorado, but now I've got, you know, doctors across the United States and into Canada and so kind of all over.Lesley Logan 12:57  It's so cool. It's so cool. And I imagine, like, some things have changed and made it easier to start a business, because now we have so much technology that can, you know, like, they can just, they can buy this software, and it does a lot of the things that you had to do with other people and by hand. Can you talk about, like, you know, you've had to be it till you see it in a way to, like, go from what you were doing to like being a consultant and like believing in yourself. But I imagine you have to also get these, these doctors, to find a way to be it till they see it, to go from an associate to being a business owner, like, what are, what are the things that you see that they need to do to make that happen?Jill Allen 13:35  No, I think, I think with any business owner, I think I think number one is just being confident to stand in the space and and I truly do the work that it takes, because it is not easy to be a business owner. I don't care what what business you're doing. It takes grit. It takes hard work, and, you know, and it takes, you know, pumping yourself up, even if you don't believe it 100% yet. And I think you know, for all of us, you know, and I see this a lot with my doctors, that, you know, Superman, Superwoman syndrome, you know, where it's like, you know, I need to be doing it all, but I don't know how to do it all. And, you know, and it's just, it's a hard thing to, you know, learn to trust, to learn to, you know, move, move past, okay, you know, I don't know at all. So I can, you know, get somebody else to help me. But yet, I have a little bit of imposter syndrome, because, you know, you know, I've got to go from zero to 300,000 in my first year. I've got to go from, you know, 300,000 to 800,000 in my second year. You know what I mean. And so they're, you know, like, they've got big numbers that they have to hit, but it's all on them. So they think, and, you know, just, just getting out of their own way, if that, if that makes sense, to be like, I always tell my my clients, I'm like, you know, let's, let's just take it like, like we're eating a cookie, just, you know, one, one little bite at a time, and keep moving forward, and then just be sure to look backwards and be like, high five yourself. Like, hey, I just did that. You know, I just, I just got 20 new clients on my books that I had zero before. So high five to me, versus comparing myself to somebody out there on Facebook that got 40 in their first month, and you're like, oh, I, you know, I should have been better.Lesley Logan 15:28  Yeah, yeah. Well, because, I mean, like, you know, SEO is a real thing. Takes a while to get searchable. And then also, like, in that field, similar to the field I'm in, like, referrals go a lot, a long way. So if you're brand new, just don't have it yet. And then the hard thing is, the ideal world is that you only see orthodontist for a short period of time, and you move on like you should get the smile, yeah, and you go.Jill Allen 15:51  Yeah, two years and you're out of there. Lesley Logan 15:52  Yeah, yeah. I appreciate you talking about like, that Superman syndrome, because I do think so many people like I have to do it all. I can't afford to hire people. I can't afford this. And it's like, in a lot of cases, you can't afford not to like you like, it's you're it's, you know, I joke when I hire my first business coach, like, what are you doing? I'm like, I'm taking my business to private school, and they're like, what? I'm like, well, you know, public school is great, and that's how I got my education. And I learned a ton. I learned I got to meet so many, I got to see all walks of life. And I'm very grateful for that education. But I need to move a little faster with my business. So it's going to private school, because that's where you meet the networks. Like, I didn't go to a sorority, so, so like, you know, having a consultant kind of can speed up the process, because it helps you see, like, no, you actually don't need to know exactly how the scheduling tool works. You need to hire someone who can do it, because you need to be doing the work with the clients that brings them the money.Jill Allen 16:47  Yeah, yeah. Well, and I think, you know, a lot of times when we're when we're working with clients, you know, the other thing that we're really doing is helping, you know, kind of see that big picture. Because a lot of times, as a business owner, you you don't see the big picture yet, you're still kind of in that step by step, head down. I gotta do this. I gotta reconcile my books, I gotta meet clients. I gotta, you know what I mean, and you're just in a very linear movement with your business. And I think having a coach, you know, to be able to kind of see, like, that big picture, like, hey, you're kind of getting off track, like, like, your head is down and you're working, but you may be veering a little too far in one direction, and you're kind of missing some of these other things. And so you know that, I think that's that's also the beauty of, you know, doing what we do, or having a coach involved, is somebody that can really see that bigger picture and also maybe even help you refocus. Because sometimes you do think that what you think is important is important, and it may actually not be as important as as as you may think, or you may have heard.Lesley Logan 17:56  Yeah, no, I totally, I mean, like, there's an it's an interesting thing about, like, the idea of working on the business versus working in the business, right? And, like, it's really easy. I was, like, working in the business for a few weeks recently, and, like, and it needed to be, I needed to be in the business. We had clients coming. We had a lot of things we're doing. We had events going on. So, like, I was in it, and when I was able to take a step out of being in it, and I looked around, I was like, hold on, what is this ad that's going out? Whoa, whoa. That doesn't make sense to the that is, that is, that's actually the and I got a little mad at myself, like I should have caught that sooner. And it's like, yes, I should have. But also, like, you have seasons of your business, and you, you know, as long as you're maybe what I took away is, like, you know, even if I'm doing three weeks in the business, because that's what's scheduled, there needs to be a day where I just take a little zoom out moment, what's going on, you know, to catch things. Because you you get so close to something, it becomes more important. And then there's that sunk cost fallacy that you just, like, I've worked so hard on this, it has to work. And it's like, you gotta, like, you gotta, like, detach from that as well, and you need someone to remind you.Jill Allen 19:03  Yeah, yeah, for for sure. And it is, it is hard, you know, I say the same thing to my clients. You know, we got to take time to work on the business while we're in the business. And, you know, one of the things that I really, you know, coach a lot on, is really making sure that my doctors really utilize block time scheduling. And I would suggest that for any business owner, and sometimes it feels so rigid, like, you know, I'm a personality that doesn't like to be told what to do. But yet, if I've got, you know, a whole day in front of me, man, I can find 100 things to do with that day if I have not, you know, kind of planned my time out and to have start and stop times, you know, because I can, you know, get dialed into something, and then at the end of the day, it's like, well, what did you do? Well, I worked on this one thing, but did that one thing really, really move me the way, you know, the way I wanted so I totally agree with you. Lesley Logan 19:04  I love that you brought up a lot, and I also appreciate that you're honest at like, you're not someone who likes that because, like, I so I have ADHD, my husband has ADD, like he's a rebel. As far as the tendencies go, I'm an upholder. So, like, I don't need to tell anyone I'm going to do something, but if I say I'm gonna do it, I'll do it. But I definitely had to learn early on, like, if you have three hours to work on something, you'll take three hours to work on that thing. If you have 45 minutes, you'll take 45 minutes, and if it takes longer than 45 minutes, that's okay, because now you can come back to it a different day, but you got to move on to the other things that have to get done. Like, when people are like, oh, I'm gonna, Mondays are my days to work on the business. I'm like, if you don't block out what's happening at nine, 10, 11, 12, you will get nothing done on the whole Monday because you just, you need that. Like, we need timers. We need a lot, whatever it is to, like, tell you, like, we have a kitchen timer, clock, and I'll set, like, Ookay, I'm going to do 15 minutes on this. Okay, do 20 minutes on this. And when I do that, I'm so much more focused. I don't go, oh, what's happening over on my Instagram. I wonder how that post is doing today.Jill Allen 20:57  Yeah, and it's, and I'm a very similar personality, and, like I said, I mean it, that's a hard thing, and that was a hard thing for me to learn, but it definitely makes, makes all the difference. And when, when we are so busy already, it's, you know, it's, I think it's just something we have to do as business owners, even if, even if our personalities rail against it, because mine definitely does. Lesley Logan 21:22  Yeah, yeah, no, I had, I was, I'm a little bit behind on this one project. I'm, okay, I normally don't work after like, four o'clock, which is not true. It's like, means I don't have any meetings. I can't have it after four. And it's kind of like, okay, what does tomorrow look like? What like did I wrap as much up today? Did I put the balls back in other people's courts so that I can just, you know, like, I don't want them to wait on me. And so anyways, I had this thing. I was like, okay, I'm gonna go home, and I spend an hour doing it. I'm just gonna do it. I'm gonna set a timer doing for an hour, and at 45 minutes, I'm like, we're no longer good at this. We did, we did 45 minutes of it, and we have to stop. Otherwise it's actually not gonna be better. It's gonna be a mess. So, you know, like, sometimes I think we even need to, like, put it on shorter time blocks on some of these things, because our brains can only focus for so long on one task, anyways.Jill Allen 22:10  Yeah, yeah. And, and I think just to give yourself permission that I can't force myself into creativity, or I can't force myself into, like, there are just times, my husband jokes, your squirrels are running wild. Yeah, they are, you know, but yeah, and, and I can't, I can't do anything about it, so maybe I need to go take a walk and, you know, unlock whatever it is that I'm, you know, thinking through or working through, you know. And I think just giving ourselves permission to pivot to, even within work, kind of focused things, to be able to say, I can, I can shift or switch this up, it doesn't mean I'm a failure, because I didn't get my block time in. Sometimes I just need to change it up, because that is what will actually help me move, move forward and progress through what I need to get done. Lesley Logan 22:59  Yeah, and I think it's like that permission structure we have to give ourselves the grace and like, also just awareness of, like, how do we like to work? And when do we like to work? Like, when are we most creative? When is it better to be on calls with people? And when is it like, no, please just, I cannot. I need. So I wonder like, you know, you've been doing this for so, so long. Have you ever worried, like, is there going to be enough orthodontists? Like, do you ever get like that? Or do you do, you know, because I have people who are like, they're they have an uncle or an aunt or a friend who's like that, you're going to run out of the there's not enough people for that. For example, we have flashcards. And, like, sometimes Brad and I are like, do we sell all didn't, didn't everyone buy the flashcards already? And then, like, there's a bunch more people, right? And so. And then this guy who manufacture Pilates equipment, his uncle, was like, how many of these things can you make? You know, like, so there's these doubters. Like, you're gonna run out. Do you ever get like that? And like, how do you talk yourself out of doubt like that?Jill Allen 23:55  It's a great question, you know, I guess, when I started this business originally, and when I got into, especially, specifically working with startups. You know, the one thing that I always thought was, I want to be in a business that, that there will always, it's kind of like a wedding, wedding dress, if you're selling, there's always going to be people that are getting married. And the way I look at it, within our industry, at least, there will always be new doctors coming. So I feel like, you know, there's there there is not an end in sight to, you know, unless our industry were to end, which that you know that that's not going to happen. Now is there, and could there be a cap to how big my business, you know, gets? Absolutely. And I think that is probably more of a struggle that I have had when you think about, Do I have a lifestyle business, or do I have a business that is actually going to be something that I can sell, and that's that's probably been something that I have been really working towards and thinking a lot about in, you know, especially in these last five years as you know, as, you know, when I look forward and say, okay, how much longer do I want to do this? And you know, a lifestyle business is great, you know, it gives us great money. It gives us, you know, there's all these things, but my personality says, you know, I want more legs under my business. You know, I want more verticals. And so, you know, good or bad, my personality says, well, well, what, what can I bring on, which is, you know, some of the things that I'm actively even looking at right now at purchasing another pretty big business to kind of bring under the wing of mine. But it's more, it's it's more because, you know, I'm looking at that exit strategy, which I never thought I'd be looking at an exit strategy. You know, I was like, how do I just get this business off the ground? And I want to love what I do, and I do love what I do, but it definitely, I think with any business, there comes this point where you have to make that assessment. Am I good with where it's at, and will I be good with winding it down when I'm ready, if, if there is not an opportunity to sell, or what do I need to do to start looking at those verticals to maybe, you know, kind of take it to that next level of, you know, moving and, you know, hopefully getting, you know, a bigger buyer to come in.Lesley Logan 26:19  Yeah, I thank you for sharing that, because I think, like, you know, when I got into teaching, like, and all this stuff, I was like, I'm just gonna teach, and then I'll retire, you know, and then, like, we started, I started building other businesses that went along with it, because I saw a need. And then when my husband came on full time, he's like, okay, well, what is our exit strategy? Is like, I'm sorry, why are we talking about the end? And you know, then along the way, I met one of my dear friends, Kareen Walsh, and she's been on the show, and she is, like, very big on like, before you start something, you got to know how you want to end it, because it changes what you create, how you create it. And like, if it's going to die with you, that's fine, or if you want to retire, but it continues on, or someone else runs it for you, or you sell it, you know? And there's that and that that changes the systems, it changes the client, it changes everything. And so yes, of course you can, you can, in the middle of your business, go, oh, I'm gonna think about this and make changes. It just, it just is a different route of going through it. So I love that you what a what a bold move like, that's crazy. Did you ever think you were to buy another business?Jill Allen 27:22  No, no, I, you know, I didn't. And when I started this, that was not, you know, again, that that was not, not what I had in mind. I mean, I really within our industry, kind of the, you know, when you look at the sages in our industry, they really were just lifestyle, and they'd wind them down, you know, they'd work to a certain point, and then wind him down, and, you know, and I just was like, that's, it's just not for me. That's not, not my mentality. And so, you know that that has been something I have been actively working towards, and, you know, looking at, you know, and again, like, I go back to my original you know, well, what's the worst that's going to happen? You know, I go after this big business and either it, you know, it doesn't work. You know, I always look at when I'm making business decisions, I try and really take the emotion out of it and just say, does this logically work? I don't want to be leading with my heart, even though my heart may want it. I don't want to lead with my heart. I want to lead with good business decisions. And if it's meant to be, it's going to work out, the doors are going to open. And if it's not, hey, there'll be something else that you know that will come my way. Lesley Logan 28:30  Thank you for sharing that. Like I was just listening to Zarna. Her last name, I'm it's Zarna the G, but she's a comedian, and I just learned a movie, and she was being interviewed on LinkedIn, and so she's like, she said, yes, she's like, the difference between a lot of comedians that I see and the ones that are making the money is like, I'm not attached to a joke. If I tried it three different ways, and it doesn't get the laugh that I'm expecting, it gets tossed out. Because at the end of the day, this is a business and the analytics matter. And if you are, like, no, this is a joke. This is the thing I want. She's like, there's a that's a hobbyist, that's not a business owner, and, I think, like, yes, we all need to be connected to our heart. There needs to be some love and empathy for the people that we're working with. But the end of the day, if you're wanting it to be not even just a lifestyle business even, but like, anything that's actually going to be consistent income for you, you have to take the emotions out of it and go, okay, hold on, if I like 30,000 foot view, is this working? Like, would other people say it's working like, could I, you know, all that stuff. So I think that that's a really great question. Does it logically make sense? We have a thing we're wanting to maybe potentially do. And like, my brain is like, I can do this. I can, like, figure, like, I the business makes sense to me. And then my heart is like, the time and energy and emotion this is going to take is actually I don't have it right now. Like, if I'm going to do this, then I actually need to take some time to set up the space in my life and the other businesses for me to have the emotional pull that needs to be there to push through the obstacles. So, like I can see on a logical standpoint how it works. But then there's the heart. So you have to have both, but you kind of make sure that you're not leaning into one more than the other too much, because it can keep you from seeing the forest for the trees, you know. Jill Allen 30:22  Yeah, well, and I think, I think that is one of the really, you know, tough things. But I also think it's just where, you know, we as business owners grow, you know, where, you know, the Jill Allen that I am 19 years into business, is very different than the Jill Allen I was 19 years ago when I started this business. And you know, when, when I look at these decisions, you know that I'm looking at, you know, I've got, you know, 11 employees that I support. I've got, you know, this, as you're talking about, you know, when I'm looking at bringing on this other business, I'm having to put directors and level, you know, level, you know, things in place in my own business so that I can free myself up if I'm going to run another business, you know, and it's just this totally different way of looking at it, but yet, I don't want to be disconnected from the thing that I love the most, and I absolutely love the consulting so it, it really is, you know, interesting to just kind of sit under that weight of where am I and what do I want? And, you know, I know it's going to be hard. I know, you know, like my husband and I have discussions, you know about this, because my husband also works in the business. He was able to retire from his first career. And, you know, come in and start working in our business as well. And, you know, and we have these discussions, you know, like, you know, are are you going to have the time? Do you have the bandwidth, you know, to do it? And it's, it's, it's hard to kind of sit under that weight sometimes and again, you know, take the emotion out of it. And do I have the time? Do I, you know, I've got, I've got grandbabies. Do I want to give up my time, you know, with, with my grandbabies, when I have to go and do the hard work, you know, of you know, you know, bringing it on and getting another business off the ground. But, you know, I don't know that there's a right or wrong. It's more just can, you know, am I thinking it through, and can I pivot if I need to?Lesley Logan 32:15  Yeah, I agree there's not a right or wrong. It's kind of like, does it work? Does like, I just interviewed my yoga teacher, and he's like, does it serve you? Like, he's like, he's like, most people would say that drinking at the end of the work day doesn't serve them, but some people, if it takes the edge off, so that they can, like, be with their family, what, is it, is it the right answer all the time, no, but maybe so that they're present for their family on that day. It did serve them. And so it's like, we think that things are bad or good or right or wrong, but if it you have to ask, like, is this serving me? And if the answer is yes, the hardest part is that we don't actually owe anyone the explanation. You know, if people are like, oh my god, don't you miss your grandbabies on Saturdays, it's like, that's that's them projecting. And we have to be able to go, yeah, of course I do, but I am so excited to see them on Sundays, or, actually, I see them on Thursday nights. So I think it's just like, you know, the hardest part is dealing with the other people questioning the decisions that we make, and that's really, like, where we have to, like, stand in our like, we're the only person who could decide what's what's good for us, yeah. Jill Allen 33:20  Yeah. And I think there are always going to be those people. I mean, I've, I've had it, you know, you know, oh, you just work so, you know, oh, you're traveling again, oh, you're speaking again. Oh, you know, you know, they like you said, they project that.Lesley Logan 33:33  I get all the time, you're so busy. And I was like, I mean, you I am busy, but if you think I'm tired, that's a that's different, or that I don't like it. I like what I'm doing, and it is busy, but I but I'm also like, I sleep. I work out more than you do.Jill Allen 33:53  Yeah, well, and I always say it, you know, I'd rather work 80 hours for myself than 40 hours for somebody else. So I'll take, I'll take this and the lifestyle that I lead, knowing that I absolutely love what I do, and I love the connections that I make with my doctors. And, you know, there is nothing more inspiring for me than to have, you know, you know, these long term relationships with my clients and have them be like, you know, hey, Jill, I'm a, you know, $3 million, $4 million practice now, I'm a, you know, and to think that the foundation that we built, you know, that that doctor that was so concerned about getting started or, you know, when we were looking at demographics and saying, yeah, this, this location is going to be a great location, you know, let's, let's do this. And then to have them come back and be like, I'm doing it. I'm killing it. I'm, you know, I'm loving life. I made the right decision. I mean, for me, I'm like, nothing's better.Lesley Logan 34:49  That's so cool. I love that. That is so fun, that they get to say that and you get to celebrate with them. It also just lets you be able to turn around until the next person who's worried, like this person was able to do it, and you can do it too. You know. And I think, like, as much as we don't want to look outside ourselves for things, like, sometimes we need proof that what's inside will work, you know, if we, if we work with it. This is Jill, you're so fun. And I think everything you said is applicable to, like, anything we're wanting to do, you know, like, so, thank you so much for sharing that. We're gonna take a brief break and we're gonna find out how people can find you, follow you, hear more of your amazing words. Lesley Logan 35:24  All right, Jill Allen, where do you hang out? Where can people get to hear more of this wisdom, this advice that you have?Jill Allen 35:32  Sure, sure. So if you wanna check out my website, I know probably most people are not in the orthodontic field, but if you just wanna check out the.Lesley Logan 35:40  They could be being it until they see it to be orthodontics, or maybe their kid is, or maybe. Jill Allen 35:44  Yeah, exactly, exactly. So, www.practiceresults.com is my website. I do a podcast called Hey Docs! H-E-Y-D-O-C-S with an exclamation. It comes out every Thursday, and it really is just, you know, business basics. You know, I interview anybody from bankers to real estate to just, just anybody and everybody you know, just, just trying to get good information out out there. And then, if you wanted to reach out to me, you're always welcome to, you know, I'm on Facebook, Jill Allen and Associates, and Instagram as well. So, yeah, just, you know, just any of those places you can you can find me about anywhere. Lesley Logan 36:24  I love it. I'm telling you guys, before I hit record, I was like, Jill on this. I mean, like, you could be, like, you have the best name for anything. You could be a beautiful shoe line, a gorgeous clothing line, you know, a huge law firm like, you just the sky's the limit. You're so great, and you gave us such good stuff already truly, like, I even though I understand, like, oh, I'm like, in this space, but I feel like there's so much in there that, like, we all need to remember. But for the people who are the too long and listen, but want actionable steps, what bold, executable, intrinsic or targeted steps do you have for people to be it till they see it?Jill Allen 37:02  You know, I think I'm gonna, I've said this a couple times, but I think anytime you're looking at making a, you know, a decision, just just really sit under the weight of, like, really, truly, what is the worst thing that's going to happen if you move forward with this idea or with this venture. And if you can answer, well, I can handle that, then move forward with it. You know that the beauty of it is we can pivot at any point, and just because you picked a direction doesn't mean you have to stick that direction. And I think you know the beauty of being able to change is, is also going to really just help maneuver you through as you're as you're getting your business or your idea or your vision off of the ground. And then the last thing that you know, that that I always, I've got, I've got two more things that, you know, I kind of live, live by. And sorry, I'm probably going longer than I should. But I, you know, I, I, I truly believe that we can figure out anything. And you know, I have a tattoo on my wrist that says, figure it out. And that has truly been my motto from from the beginning, like there is nothing that we can't figure out. And I guarantee you, if you'll be vulnerable enough to ask somebody for help, successful people will always give you help. They will always give you the right answers. And sometimes it's just a matter of saying, hey, you know, when I didn't understand how to do demographics, or I didn't understand how to read a lease, you know, I would be vulnerable and go out and be like, hey, can you help me understand what triple net means? And people would gladly do it, and now, because of that mentorship, I can mentor others. And so just, just be vulnerable and and don't be afraid to ask. I mean, yes, we've got to have that fake it till you make it, but, but don't, don't be afraid to be vulnerable and ask somebody that knows more. I think most people truly, intrinsically want to help, and, you know, versus want to, you know, squash you and you know, hope that you don't. And then I just, you know, you know, there's a book that that I read, and I'm going to mess up the author's name, but, you know, Brave, Not Perfect. And I believe in that. You know, we should just be brave in what we're doing. We don't need to be perfect. Just, just be brave enough to try it, you know, you'll, you'll come into your own perfection.Lesley Logan 39:23  Yeah, oh, I really, I've not heard that. I want to read that book. I like the title already, and I do agree, like, we can figure it out. And oftentimes, like, if we just actually do what your other thing is, your other point was, was like, what's the worst that's gonna happen? Oftentimes, we actually just have to address the fear that we're having, because then we have that elephant out of the room, and we can actually figure it out. Like, sometimes it's like a two punch. You gotta go, what am I? Why am I struggling so hard to like, what am I afraid of in this conversation? And then, like, go into it. So I agree so much, so applicable to anything in life, not just business. I think it's true. And also you're right, like most people, I didn't grow up like, asking questions. I was like, I should probably know that by now. I should, I should know that by now, and my husband, he'll just ask the question, and I'm like, oh, okay. And then people just answer it, and I'm like, oh yeah, well, that was so that was so easy. Jill Allen 40:14  Yeah, it's easy. Lesley Logan 40:14  That was, that was so easy, you know, because, like, they could just say no, you know, in my life, I've had like, people, like, ask for things to me. I'm like, oh, yeah. And then I'm like, oh, I actually don't have the time to take this on. It's not that I don't want to help you. I just, I'm not in a place to help you in this moment, you know. But, like, that's also not crushing people. It's just, like, an honesty is a really great thing, but it's true, most people will just be like, oh, actually, call this person or it's so and so. Oh, I learned it here. Oh, go read it here. So it's quite it's quite nice. So, Jill, you're so fabulous. And I'm sure we can learn so much about your amazing podcast if we're wanting to do the business stuff. Because, you know what? It all kind of leads itself into the same thing, like everyone has to have good customer journeys, great locations, you know, things that make sense and easy for people to find. So thank you for being you. These tips are amazing. Lesley Logan 41:01  You guys, how are you gonna use them in your life? Let Jill Allen know, let the Be It Pod know. Share this with a friend, especially anyone who's thinking to be an orthodontist we all know, or maybe you have one, and who they could be better. So share them with Jill Allen. And until next time, Be It Till You See It. Lesley Logan 41:21  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 42:04  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:09  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:13  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:20  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:23  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In episode 584 of Lawyerist Podcast, Zack Glaser sits down with longtime legal marketing expert Karin Conroy of Conroy Creative Counsel to talk about the evolution of law firm marketing in the age of artificial intelligence.  Karin explains why lawyers shouldn't fear AI, but should learn to use it strategically. From the “Iron Man vs. Terminator” analogy to practical steps for improving your firm's marketing funnel, she shares how attorneys can blend technology and human insight to build trust, attract the right clients, and stay ahead of the curve.  They also dig into how AI is reshaping SEO, the importance of authenticity, and why marketing fundamentals still matter more than ever.  Links from this episode:  Conroy Creative Counsel  The AI Marketing Cookbook for Lawyers  Listen to our previous episodes with Karin:  #559: The Imitation Trap: Lessons from 15 Years of Top Law Firm Websites , with Conroy Creative Counsel (Sponsored) Apple | Spotify | LTN  #546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy Apple | Spotify | LTN  Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.  Chapters / Timestamps:  0:00 – The evolution of law firm marketing 3:50 – AI's rise and the Iron Man vs. Terminator analogy 9:50 – Understanding your marketing funnel 12:00 – Why referrals are marketing 17:00 – Finding weak points in your strategy 21:00 – Adding AI without losing the human touch 25:30 – How AI is changing SEO and “Search Everywhere Optimization” 37:40 – The value of authenticity and human connection 

INSPIRING COMEBACK STORY

In this episode of Female emPOWERED, Christa sits down with website designer and SEO expert Jess Freeman, the creative behind both the Pilates in the Grove and Christa Gurka websites. Together, they unpack exactly what makes a boutique fitness or wellness website stand out in 2025—and what you need to prioritize to attract more clients and rank higher on Google.Jess shares her proven process for stress-free website builds, her favorite platforms for service-based businesses, and her expert insights into SEO for local studios, clinics, and wellness professionals.If you've ever felt overwhelmed by the thought of redoing your website or confused by SEO jargon, this episode will simplify it all and help you take actionable steps to improve your online visibility.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

¿Te imaginas navegar a 10 Gbps reales desde casa? Hoy analizamos PRO-DIGI Fibra 10 Gigas, la conexión de fibra más rápida de España, con velocidad simétrica (subida y bajada) y router WiFi 6 o 7 incluido gratis. Ideal para gamers, streamers y usuarios intensivos, con instalación gratuita y solo 3 meses de permanencia. Además, incluye 50 GB de almacenamiento en la nube y un ahorro extra si combinas fibra y móvil. Descubre todo sobre la oferta que marca un antes y un después en el internet doméstico y por qué DIGI lleva más de 4 años liderando en velocidad según Ookla. ¡Perfecta para los que exigen lo máximo en navegación, trabajo remoto, gaming y contenido en 8K! //Enlaces https://chatgpt.com/es-ES/atlas/ PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: Applelianos Podcast Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): @ApplelianosPod Facebook: facebook.com/applelianos Apple Podcasts: Applelianos Podcast

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.My guest speakers are Workgroup members who've mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.Listen to learn more about:How to get freelance clients through specialized directoriesThe importance of positioning, proof, and why your marketing assets matterHow to combat the “trust recession” with testimonials, case studies, and portfoliosHow to turn a warm lead into a retainer clientHow to grow through referrals, community, and client resultsThis isn't theory — it's what's working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.FREE Live Masterclass: How to Build a Freelance Marketing Business You Actually LoveCalling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.You'll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!Links Mentioned in the Show: The Unicorn Digital Marketing Assistant School isn't your average VA setup course. It's the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you'll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com

Send us a textEver wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn't a rebrand; it's a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That's how local word of mouth scales without feeling bought.Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.If you're ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we've got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you'll start first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

This week on the Tough Girl Podcast, I'm joined by Veronica White — a PhD student, photographer, and outdoor adventurer who is combining academic research with exploration in a truly unique way. For her final year at the University of Exeter, Veronica set out on an extraordinary journey: cycling more than 2,000 miles across England to explore how women envision the future of farming. Her Farming Futures Tour— meeting and interviewing 50 women along the way who are shaping the future of food and agriculture. Born in the US and raised in the Netherlands, Veronica's path into farming wasn't traditional. With a background in environmental science and food security, she's found her passion in connecting people, place, and purpose — and using adventure as both a research method and a personal challenge. In our conversation, we talk about how she planned and trained for the project, what it was like to balance the mental and physical demands of fieldwork on the move, and why she believes surrounding yourself with people who say “yes” can make all the difference.  Tune in to hear how Veronica turned her PhD into a pedal-powered exploration of England's rural landscapes — and how adventure can open new ways of seeing, learning, and connecting.  New episodes of the Tough Girl Podcast drop every Tuesday at 7 AM (UK time)! Make sure to subscribe so you never miss the inspiring journeys and incredible stories of tough women pushing boundaries.  Do you want to support the Tough Girl Mission to increase the amount of female role models in the media in the world of adventure and physical challenges? Support via Patreon! Join me in making a difference by signing up here: www.patreon.com/toughgirlpodcast.  Your support makes a difference.  Thank you x Show notes Who is Veronica? Final year PhD student at the University of Exeter  Cycling over 2,000 miles across England for her PhD fieldwork Being born in the US and raised in the Netherlands  Her interest in food and farming  Studying environmental science for her undergraduate degree at the University of East Anglia  Reading up more on food waste Deciding to do a Masters in Food Security and Sustainable Agriculture  Not having a background in farming, but doing volunteer work on farms Doing cycling as a social activity  Starting her blog during the pandemic in 2020 Spending time exploring the South West Coast Path  Naming her blog - Coves to Cliffs  Using the blog to get away from social media  Not getting sucked into the world of SEO and affiliate marketing  Wanting the blog to be a collection of memories and stories and not just another marketing tool  What The Farming Futures Tour is  Speaking to 50 women on the tour The reasons for cycling  Being supported and encouraged by her supervisors  Spending a year planning and training for the project Finding the women to speak with What the fieldwork looked like The futures triangle  Autoethnography method - reflecting on your own personal experiences - while cycling through the landscapes  Planning and logistics for such a long trip Receiving funding from the Royal Geographical Society and a charity organisation, Act Big Live Small  Setting off on the journey  Balancing the mental and physical sides of the challenge Dealing with fatigue Finding new strategies to cope with the work load Doing voice notes instead of writing field notes The bike and gear set up  Off Cut Gear  The highlights from the trip Still having to write the PhD! Food and farming  Finding lunch in rural areas Cycling hunger How to connect with Veronica  Planning the next adventure? Final words of advice  Surround yourself with people who say yes   Social Media Blog www.covestocliffs.com  Instagram @farmingfutures_cycle Youtube: @veronicaa_white

Send us a textPremium A+ Content offers more image space, larger modules, and video options to enhance your listing. Compared to Standard A+ Content, it increases engagement through better visuals and scroll depth. This can help improve sales, conversions, and time on page when implemented correctly.Need A+ Content that converts? Let our team build it for you, fast, optimized, and fully done: https://bit.ly/4qmaHgQGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3Watch these videos on Youtube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Should You Upgrade to Premium A+ Content?00:35 - What Amazon Says About A+ Content Sales Impact01:22 - A Look at Real Listings with and without Premium A+02:30 - How Premium A+ Builds Micro Commitments03:45 - Standard A+ vs Premium Real Estate Comparison05:06 - The Real Benefit: More Scroll = More Sales06:00 - Requirements for Premium A+ Eligibility07:10 - Module Count and Width Differences08:22 - Final Breakdown of Premium A+ Features09:41 - Why Premium A+ Content Is the Better Long-Term Move----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients while navigating complex B2B attribution challenges in an era where traditional SEO metrics no longer correlate with business outcomes. She presents frameworks for measuring ROI through first-party data integration, forecasting methodologies that prioritize revenue attribution over vanity metrics, and strategic approaches to AI tool implementation that maintain quality through human-in-the-loop validation processes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Model FA Podcast, host David DeCelle sits down with Michael Barasso, Director of Business Development at United Financial Planning Group and founder of Wealthline.  Michael shares his journey from software sales to joining and transforming his family's wealth management firm, and how he leveraged technology and process improvements to drive explosive growth. Discover how United FPG doubled their lead flow, harnessed the power of client reviews, and implemented innovative solutions like dynamic client questionnaires and an AI-powered receptionist. Michael also unveils Wealthline's suite of tools designed to help advisory firms streamline operations, capture more leads, and reclaim valuable time. Whether you're a financial advisor, business owner, or tech enthusiast, this episode is packed with actionable insights on scaling your business and embracing AI-driven solutions. Key Topics Covered: Michael's transition from software sales to wealth management The evolution and growth of United Financial Planning Group How client reviews transformed their sales process and lead generation Building a high-converting, SEO-optimized website Streamlining client onboarding with dynamic questionnaires The story behind Wealthline's AI receptionist and Engage platform Tackling email overload with AI-powered inbox management Actionable advice for advisors on leveraging technology and AI Action Items from the Episode: Connect with Michael Barasso on LinkedIn: https://www.linkedin.com/in/mbarrasso/ Check out the Wealthline website at wealthline.ai and fill out the form for a free call analysis Explore Wealthline's AI receptionist and email management features Links Mentioned: Wealthline: https://wealthline.ai --- About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.  Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.  Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In this episode of Grow a Small Business, host Troy Trewin interviews Dmitriy Peregudov, founder of Gift Baskets Overseas, shares his inspiring 28-year journey from sending flowers to loved ones in Russia to leading an $11M global gifting company with 120+ team members. He talks about building a business rooted in patience, perseverance, and people-first values. Dmitriy discusses how focusing on customer experience and team culture fueled long-term success. He also explains the role of SEO and AI in modern marketing and why brand trust matters more than ever. From overcoming fraud challenges to achieving a 64% Net Promoter Score, his story highlights sustainable growth and resilience. A must-listen for entrepreneurs who believe slow, steady, and thoughtful growth wins the race. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Dmitriy Peregudov, the hardest thing in growing a small business is having the patience and perseverance to push through the early, slow stages while learning things outside your comfort zone. He explains that growth often requires focusing on areas you don't enjoy, making tough decisions, and knowing when to let go and replace yourself in certain roles. Understanding every part of the business—even the ones you're not good at—is essential, because only then can you hire the right people and build a strong foundation for long-term success. What's your favorite business book that has helped you the most? Dmitriy Peregudov's favorite business books include Further, Faster by Bill Flynn, which provides clear frameworks for business growth, and Delivering Happiness by Tony Hsieh, which inspired him to build a people-first company culture. He also recommends The Five Types of Wealth by Sahil Bloom for understanding balance in life and business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dmitriy recommends the Harvard Business Review (HBR) Podcast for case studies and expert discussions, and Lex Fridman's Podcast for deep, thought-provoking conversations that go beyond business into leadership and innovation. He also appreciates podcasts like Built to Sell Radio for real-world entrepreneurship lessons. What tool or resource would you recommend to grow a small business? He highly recommends HubSpot, calling it a game-changer for small businesses. From marketing automation to CRM and workflow management, it helped his team streamline communication, improve sales processes, and enhance customer relationships. What advice would you give yourself on day one of starting out in business? According to Dmitriy Peregudov, the advice he would give himself on day one of starting out in business is simple yet powerful — “Just do it.” He believes that too many entrepreneurs hesitate, overthink, or wait for the perfect moment, but real growth happens only through action. Taking the first step, learning from mistakes, and adapting along the way are far more valuable than waiting for ideal conditions that may never come. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business comes from patience, perseverance, and focusing on what truly matters — Dmitriy Peregudov Growth isn't always about getting bigger, it's about getting better with every challenge — Dmitriy Peregudov The best way to build a loyal customer is to fix their problem so well they never forget you — Dmitriy Peregudov  

GoFundMe recently created more than 1.4 million donation pages for U.S. nonprofits — many without notice or consent.In this episode, Christina Tzavaras Edwards unpacks what this means for your organization, your SEO, and your donor trust. You'll learn why these pages exist, how to check if your nonprofit has one, and the key pros and cons of keeping, claiming, or removing it.Christina also explains why she's advising nonprofits who've never used GoFundMe before to unpublish until they intentionally opt in — citing compliance, consent, and donor ownership concerns. Plus, she explores how AI tools like ChatGPT are reshaping donor discovery and why it's more important than ever to control your digital giving experience.You'll learn:What this mass GoFundMe rollout means for your org's online givingHow to find out if your nonprofit has a pageThe pros and cons of claiming vs. unpublishingWhy consent, clarity, and control should drive every tech decisionMentioned in this episode: Special thanks to George Weiner, Lauren Atherton, and T. Clay Buck for their insights that helped inform this discussion.Resources mentioned:* Whole Whale GoFundMe Takedown Template: https://nonprofitnewsfeed.com/news/1-4-million-donation-pages-without-permission-created-by-gofundme/ Note: This episode is for informational purposes only and based on publicly available reporting as of October 2025. It does not constitute legal advice or an allegation of wrongdoing.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what's changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape

Remember when blogging felt like midnight writing sessions and endless editing? It's back, but this time it's different. In this Marketing Month episode, Daniela and Lucy dive into why consistent blogging has become one of the most powerful SEO tools for spa businesses in 2025. With AI making content creation faster than ever, strategic blog posts help you build authority with search engines, attract your ideal clients, and establish your spa as the go-to expert in your market. If you're ready to dominate local search, this episode gives you the practical strategy to make blogging work without the burnout. What you'll learn during this episode: Why 2025 is "the year of the blog" for spa businesses How consistent content builds trust with Google and increases your authority score The difference between static websites and living, breathing online storefronts Using AI tools like ChatGPT to create first drafts without losing your authentic voice The "human eyes on it" rule for AI-generated content Practical SEO tips including indexing, meta descriptions, and keyword strategy Why updating your website regularly matters more than you think Resources Mentioned in Episode #455: Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy) Growth Factor Fundamentals (Access done-for-you marketing resources) Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWe brought in a force for this episode — Lauren Lucas. Overnight, her team shrank from seven agents to three, but she refused to slow down. She threw her business into AI, learned from scratch, and rebuilt the machine. The result? More units, more volume, higher ROI, and 75 percent of the business humming on automation.We dig into the exact play. First, we map bottlenecks across lead gen, follow-up, and ops. Then we show how to train a chatbot to act like an ISA, speed up response times, and tag the right agent without screenshots or delays. We cover social funnels that start in the comments and end in the CRM. We even break down review replies that boost SEO and trust.We also talk mindset. You don't need to code. You just need a clear role for AI, clear steps, and the courage to ship. Lauren proves it. She built tools with plain-English prompts, posted value, and let automations work 24/7 while she served clients and family.If you want a lighter workload and a stronger pipeline, this is your episode. We outline the prompts, the flow, and the guardrails so you can run the play today.Resources:Read: The Coming Wave by Mustafa Suleyman and Michael BhaskarExplore: ChatGPTCRM: GoHighLevel (for pipeline, automations, and AI routing)Chatbot Builder: ManyChat (comment-to-DM play)Order the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions.• LLM referrals as high-intent visits• GA4 source/medium over fragile channel groupings• First user vs session vs model-based views in GA4• UA to GA4 shift, privacy and event-based data• SEO vs CRO alignment and KPI clarity• Tracking plans, UTM standards, and maintenance• Search Console vs GA4 roles and gapsGuest Contact Information: Website: www.beastanalyticsco.comInstagram: www.instagram.com/brie_e_andersonLinkedIn: www.linkedin.com/in/brieeandersonTwitter/X: x.com/brie_e_andersonMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

#638 Is your website working for you — or just sitting there collecting digital dust? In this episode hosted by Kirsten Tyrrel, Hope Trory breaks down how to turn your website from a static digital business card into a 24/7 lead-generating machine. She shares actionable strategies for creating clear messaging, understanding your audience's needs, and building a smooth customer journey that converts visitors into clients. Hope also explains how to gather market research, craft targeted offers, and optimize your site for both SEO and user experience. Plus, she reveals why quizzes are one of the highest-converting lead magnets and how to strategically place calls to action across your site. If you've been struggling to make your website work harder for you, this episode is packed with practical advice you can implement right away! (Original Air Date - 3/25/25) What we discuss with Hope: + How to turn your website into a lead-generating machine + Importance of clear messaging and audience targeting + Strategic content placement for higher conversions + Why market research matters for website copy + Creating effective lead magnets that convert + The power of quizzes as high-converting tools + How to structure your homepage for engagement + When and how to update your website content + Using analytics to refine your customer journey + Building a content calendar to stay consistent Thank you, Hope! Check out HopeWorksDesign at ⁠HopeWorksDesign.com⁠. Get a free ⁠SEO audit⁠. Take the free ⁠ACE marketing assessment⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have a guest host for the podcast, my persona SEO Guru and Copy Strategist Michelle Bourbonniere who's sharing what you need to know about the latest with AI SEO.Specifically, five things that are changing, and five things that are staying in regard to “on and off-site SEO.”Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you're not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team members ✨ Why strong leadership and great marketing are deeply connected ✨ The mindset shift that keeps you calm when life—and business—throws a curveballPlus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

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In one of the most emotional and powerful episodes of Domestic Dad: Cleaning Up the Mess, host Nick Barnett sits down with Jason Comer, a husband, father of five, and living testimony of how God's grace can turn devastation into destiny.   Jason's life is a raw reflection of brokenness, rebellion, incarceration, relapse, forgiveness, and divine restoration. This episode traces his complete journey—from a troubled childhood and early substance use, to meth addiction, prison, family separation, and the miraculous road back to sobriety, faith, and fatherhood.   Through tears, laughter, and hard truths, Jason opens up about what it means to be a man redeemed. He shares how Hope City Church, mentorship, and a community of believers gave him the spiritual and emotional tools he never had growing up. His story reveals the brutal reality of addiction—but more importantly, the beauty of God's redemption story when we finally stop running.   This is more than a story about getting sober. It's a story about becoming whole, about how God can take the pieces of a shattered life and build something new—something strong enough to lead a family, raise kids with love, and inspire others to believe that no matter how dark the pit, there is always a way out.   If you're a parent fighting your own battles, a man seeking purpose, or someone walking through the ashes of addiction or shame—this episode will meet you right where you are.   ⸻  

How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-Ike | Sign up for exclusive SEO insights.If you want to know "How to use Google Advanced search like a pro," this is the episode for you! I lead a marketing discussion focused on leveraging advanced search techniques for business operations. The participants explore the practical application of Google's Advanced Search feature by using a horror filmmaker's brand as a case study to demonstrate how to narrow search results and discover content opportunities. The conversation is highly interactive, with Favour Obasi-ike guiding attendees through the process of finding the hidden Advanced Search link on Google's website and using specific search operators to gain a competitive advantage.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------------- Locating and Understanding Google Advanced SearchA significant portion of the discussion is dedicated to a detailed walkthrough of the Google.com interface to locate the Advanced Search feature, emphasizing that it is not immediately visible.• Navigating the Google.com Interface: The speaker provides a structural analysis of the Google.com homepage, breaking it down into a header and footer, treating it like a standard website. ◦ Header Elements: About, Store, Gmail, Images, Search Labs, Google products (nine dots), and the user's Google account. ◦ Footer Elements: Advertising, Business, How Search Works, Privacy, Terms, and Settings.• Finding the Advanced Search Tool: The precise path to the tool is outlined as follows: 1. Go to google.com. 2. Scroll to the gray footer section at the bottom of the page. 3. On the bottom right, click on Settings. 4. From the settings menu, select Advanced Search. ◦ The direct link provided in the session is: google.com/advanced_search.• Google's Broader Initiatives: Favour encourages a deeper look at Google's footer content, pointing out links that reveal the company's operational principles and corporate goals, such as How Search Works (which details organizing information, ranking, testing, and spam detection) and a section on sustainability, which states a goal to "collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030."Case Study: SEO Strategy for a "Horror Filmmaker"The session's central tutorial is a live case study using a search term provided by a participant, "P," who identifies as a "disabled horror filmmaker."• Initial Search Analysis: ◦ A standard Google search for horror filmmaker yields results focused on popular movies and lists of famous male directors (e.g., "the best horror film um directors"). ◦ Google's auto-complete suggestions include related commercial and informational queries like horror filming techniques, horror movie structure, and horror movie checklist.• Using Advanced Search: ◦ Favour inputs "horror filmmakers" into the "this exact word or phrase" field in Advanced Search. This action automatically wraps the term in quotation marks in the standard search bar, significantly refining the results.• Identifying a Niche Opportunity: ◦ The speaker observes a critical gap in the search results: "I noticed that out of all these names that I see, there's no woman that is on the list." ◦ This observation is corroborated by Google's suggested search bubbles, which include terms like list, female, and top. The primary search result for "female horror directors" is from Rotten Tomatoes.• Strategic Recommendations for "P": ◦ Content Creation: It is recommended that "P" create content pillars on her website focused on female horror directors and related topics from the "People also ask" section of Google's results. This would help establish her as an authority in an underserved niche. ◦ Market Share: The goal of this content strategy is to capture a "market share" of the search traffic for these terms. By creating articles like "Here are some influential horror filmmakers we have in our time," her brand can appear alongside established names. ◦ Commercial Intent: The strategy aims to convert informational searches into commercial opportunities. After providing valuable information, the website can prompt visitors to "Book a call with us" or inquire about "horror filmmaking services."Thank you for listening to this episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dustin Burnham and I sat down to talk about parenting, leadership, and the hard lessons that shape resilient people. We dug into what it really takes to raise kids who can think for themselves, handle stress, and create value in the world. From letting them feel real consequences to building habits that outlast trends, this one's about long-term thinking, at home and in business. Grow your business:   https://sweatystartup.com/events   Book:   https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X     Newsletter:   https://www.nickhuber.com/newsletter     My Companies:   Offshore recruiting – https://somewhere.com   Cost segregation – https://recostseg.com   Self storage – https://boltstorage.com   RE development – http://www.boltbuilders.com   Brokerage – https://nickhuber.com   Paid ads – https://adrhino.com   SEO – https://boldseo.com   Insurance – https://titanrisk.com   Pest control – https://spidexx.com     Sell a business:   http://nickhuber.com/sell     Buy a business:   https://www.nickhuber.com/buy     Invest with me:   http://nickhuber.com/invest     Social Profiles:   X – https://www.x.com/sweatystartup   Instagram – https://www.instagram.com/sweatystartup   TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup   LinkedIn – https://www.linkedin.com/in/sweatystartup     Podcasts:   The Sweaty Startup & The Nick Huber Show   https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81     Free PDF – How to analyze a self-storage deal:   https://sweatystartup.ck.page/79046c9b03  

Want to see more of/work with Nate and his team? https://calicocontent.com/nate@calicocontent.com@caliconate or https://www.instagram.com/caliconate/ Hacking through side hustles can unlock substantial financial freedom and could even lead to your first property purchase, instead of just an electric scooter (listen to the episode to understand that joke). So, how can unconventional and creative hustles pave the way for significant income, starting from obscurity and growing into savvy investments? Nate Weintraub, a seasoned expert in diverse hustles ranging from eBay sales to launching an SEO business, shares his rich experiences and unique strategies with us today. In this show, listeners will discover how unconventional side hustles can evolve into sustainable income sources, offering tips on leveraging skills and creativity for financial growth. From Nate's initial venture in online sales to revolutionizing self-storage operations, these hustles exemplify turning opportunities into serious wealth. Looking for inspiration? Get ready to rethink hustling! In This Episode We Cover Nate's journey from eBay sales at the age of 12 to founding an SEO business Building and scaling a profitable online clothing store The profitable opportunity in becoming a loan signing agent Tips on launching and maintaining a successful SEO and copywriting business Strategies for buying and transforming self-storage facilities into income streams Amplifying side hustle earnings into significant real estate investments Practical insights on honing skills for wealth-building through creative ventures Learn more about your ad choices. Visit megaphone.fm/adchoices

In this soulful episode, we dive into the heart of what it truly means to live your soul purpose—and it may not be what you think. Whether you're in a corporate job that feels less than inspiring or walking your unique path of healing and leadership, your light matters. You might be fulfilling your purpose simply by showing up and radiating positive energy wherever you are. Erica invites you to release the pressure of needing it to "look perfect" and instead embrace the evolution of your journey. Discover how small, inspired actions and seemingly random insights—whether while cleaning a horse stall or sipping morning coffee—can lead you closer to your true calling. ✨ Highlights include: Why you're already on purpose, even if your path feels ordinary How to connect with your “future self” through daily visioning Real-life examples of unexpected callings (like learning SEO!) The ripple effect of your influence—even with just 10 followers A powerful exercise: introducing yourself as the version of you you're becoming We also touch on expanding your light, influencing others through vibrational alignment, and welcoming in divine downloads for your next steps.

The evolution of search demands a tactical shift from generalized SEO to hyper-specific AI Optimization (AIO). We're moving beyond just keywords and focusing on the structured data AI models consume. Schema: The AI Translator: Your content is brilliant, but is it legible to an AI? Schema Markup is the language AI uses to understand context. Implementing structured data allows your information to appear in rich results, featured snippets, and—most importantly—in AI-generated answers.

Public RSS Feeds vs Private RSS Feeds for Best Podcast SEO Distribution Practices with Favour Obasi-Ike | Sign up for exclusive SEO insights.In this podcast episode, Favour provides an extensive comparison between public podcast RSS feeds and private podcast RSS feeds, offering guidance on how to choose the appropriate option for one's needs, particularly for business growth. A public podcast is openly accessible on various platforms and directories like Apple Podcasts and Spotify, serving as a powerful tool for brand building, content marketing, and increasing accessibility. Conversely, a private podcast is characterized by requiring authentication for access, making it suitable for exclusive content, internal corporate training, or paid subscription communities, with platforms like Supercast and Hello Audio recommended for this purpose. Favour stresses that consistent content publication and maximizing RSS feed distribution to various directories are crucial for public podcast success, while noting that starting with a public podcast is often advisable before transitioning to a private, often monetized, model.The Public RSS Feed: Maximizing Reach and DiscoverabilityA public podcast RSS feed is a publicly listed show available on third-party platforms and directories. It is designed for open access and broad distribution.• Definition: A public feed is accessible to anyone on podcast players and websites without requiring a login or payment. It operates on a one-to-many distribution model, where a single RSS feed from a hosting platform is submitted to numerous podcast directories.• Analogy: The structure is comparable to a website, which has a backend hosting provider (e.g., GoDaddy, Hostinger) and a front-facing content management system (CMS) or website that users interact with. In podcasting, the hosting platform holds the audio files, and the directories (players) make them accessible to listeners.• Mechanism of Reach: The key to a public podcast's success is submitting its RSS feed to as many directories as possible. Each directory is a separate website or application, and being listed on 30 different players means 30 distinct online entities are linking back to the podcast, significantly enhancing its digital footprint and discoverability.The Private RSS Feed: Monetization and ExclusivityA private podcast RSS feed is intentionally not listed on public directories and is structured to control access.• Definition: A private feed is ineligible for public listing because it requires authentication—a user must sign up, log in, or pay to access the content. This creates a secure and exclusive listening experience.• Analogy: This model is comparable to subscription-based streaming services like Netflix or Amazon Prime. Users pay a fee to access a database of proprietary content. A private podcast operates on the same principle, offering exclusive audio or video content to a select audience.• Mechanism of Access: Access is granted only after a specific action is taken by the user, typically involving payment or registration. This makes it a powerful tool for delivering premium content, courses, internal communications, or community-specific updates.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Actionable First Steps for a New Podcaster1. Choose a Hosting Platform: The recommended starting point is creators.spotify.com (formerly Anchor.fm) because it is free and provides a straightforward entry point.2. Create SEO-Driven Content: Focus on producing episodes with clear, searchable titles and detailed descriptions that answer potential listener questions.3. Distribute Widely: After setting up the podcast, use a service like pod.link to find a comprehensive list of directories and submit the RSS feed to all of them to maximize potential reach.4. Publish Consistently: Momentum is built through consistent publishing. Reaching milestones like 12, 24, or 48 episodes helps establish a presence and build a library that encourages new listeners to stay.I hope you enjoyed this podcast episode and learned something new about public and private podcast RSS feed distribution!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.They dig into what today's B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/What Really Drives B2B Buyers to Convert in 2025: Free Report DownloadEpisode 72 with Becky Lawlor on Original Research Done Right************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video – New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now available! […] The post Do You Have A Data Quality Problem? Foog Da Boot It! appeared first on Marketing Over Coffee Marketing Podcast.

On this episode of Conduct Detrimental: THE Sports Law Podcast, Dan Lust (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SportsLawLust)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠is joined by Tarun Sharma (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@tksharmalaw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) to tackle some of the biggest stories in college sports, professional, and broadcasting.The duo kicks off with the Big Ten's proposed $2.4 billion private equity deal with UC Investments. They break down how the deal would work, why Michigan and USC's boards are unanimously opposed, and whether locking in media rights through 2046 is dangerously short-sighted given how dramatically college sports has evolved over the past decade.Next, they dive into the Tyler Skaggs wrongful death trial that just began in California. The Angels face $118 million in damages as the family argues negligent retention after communications director Eric Kay—who was convicted of supplying the drugs that killed Skaggs—was kept on staff despite red flags. Could this set precedent for team liability across all professional sports?The guys then unpack Mark Sanchez's wild situation from the past couple of weeks: from Fox Sports analyst to felony assault charges after a 3 a.m. alley altercation in Indianapolis. They discuss the bizarre details, the destroyed broadcasting career, and whether there's any path back for the former quarterback.Dan and Tarun also react to James Franklin's $49 million Penn State buyout after the team collapsed from 3-0 to 3-3, debate whether Matt Rule is really a viable replacement, and discuss the mitigation clause that could reduce the payout. Plus, they touch on Bill Belichick's brutal start at UNC and whether his contract protections will even matter if the losses continue.Finally, they explore the Utah Mammoth trademark battle with Mammoth Hockey Bags, comparing it to the Cleveland Guardians roller derby saga and discussing the SEO argument happening in real time.What to Watch For: Dan highly recommends Amazon Prime's "Evolution of the Black Quarterback" documentary featuring Michael Vick, and shares fascinating stories about Doug Williams, Warren Moon, Randall Cunningham, and how the position slowly integrated. Tarun suggests Netflix's "Katrina: Hell and High Water" for those interested and who may know about Katrina, but not the aftermath.Let us know your thoughts!***Have a topic you want to write about? ANYONE and EVERYONE can publish for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ConductDetrimental.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Let us know if you want to join the team.As always, this episode is sponsored by Themis Bar Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themisbarsocial.com/conductdetrimental⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Dan Lust (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SportsLawLust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)  Featuring: Tarun Sharma (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@tksharmalaw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Produced by: Mike Kravchenko (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email

Are you struggling to scale your online business? This one is for you. I am chatting with Dylan Jahraus, an extraordinary entrepreneur and coach who went from a side hustle on Etsy to generating millions in profit. Dylan shares her inspiring story of overcoming family tragedy and transforming her passion for e-commerce into a thriving business.  She started with a simple Etsy shop and grew it to over $1 million in profit before transitioning into coaching. Now, Dylan helps others achieve financial freedom through her coaching program, which has scaled to over $500k per month.  Dylan reveals the strategies that fueled her explosive growth. She shares how she mastered YouTube content, created an irresistible offer, and scaled her business without relying heavily on ads. If you're ready to learn how to create and scale your own business, don't miss this inspiring conversation. "If you're thinking about creating an offer, make sure you're an actual expert." ~ Dylan Jahraus In This Episode: - Dylan's upbringing and early family challenges - How she made $10k a month on Etsy - Switching from Etsy to coaching  - Early coaching struggles and lessons on sales calls - Scaling to $500K/month and creating a high-ticket offer - Training her coaching team & launch model - Dylan's YouTube strategy and content flow for success - The mindset behind her daily consistency and motivation - How Dylan's brand growth now impacts others - Final advice to aspiring creators  About Dylan Jahraus: Dylan Jahraus is a seasoned e-commerce entrepreneur with 13+ years of experience. Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M profit within 6.5 years, followed by expansion to Amazon and Shopify. In 2022, she launched the Multi-Six-Figure Etsy Blueprint.  Swiftly, the program enrolled 4000+ students and achieved $10M+ revenue, a vibrant community of over 100,000 YouTube subscribers, and a top Etsy podcast with 550,000+ downloads. In 2024, Dylan Jahraus launched etSEO, an SEO software that served thousands of Etsy sellers within its first 60 days.  Get personalized coaching to set up and scale your online business: https://dylanjahraus.com/services  Connect With Dylan Jahraus: Website: https://dylanjahraus.com/   Instagram: https://www.instagram.com/dylanjahraus/   Facebook: https://www.facebook.com/dylanjahrausofficial  Where to find me: IG: https://www.instagram.com/jen_gottlieb/    TikTok: https://www.tiktok.com/@jen_gottlieb     Facebook: https://www.facebook.com/Jenleahgottlieb    Website: https://jengottlieb.com/    My business: https://www.superconnectormedia.com/    YouTube: https://www.youtube.com/@jen_gottlieb

If you've ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you're not alone. Every freelancer has been there. But here's the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.In this quick solo episode, I'm breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I'm sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn't lack of skills—it was lack of confidence.We'll dig into why today's market demands that you show up certain, grounded, and clear about your value. Listen to learn more about:Why confidence is the foundation of every successful sales call strategy for virtual assistantsWhat to say (and not say) on discovery calls that either builds trust or breaks it instantlyHow to rewire self-doubt so you stop underselling your skillsThe power of practicing with peers, mentors, and inside communities like the UDMA SchoolHow to show up as a confident partner & collaborator, not a nervous applicantYou can have all the marketing skills in the world, but if you don't believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually LoveCalling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!Links Mentioned in the Show: The Unicorn Digital Marketing Assistant School isn't your average VA setup course. It's the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you'll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.comDiscovery Calls for Virtual Assistants with Tracie Patterson #136

How do you go from “I want to hit $2 million” to actually doing it? This week's Hot Take comes from Winnie, who asked: “I would love to hear more about setting financial goals for 2026, and specifically how to ask for the referral from past clients in the most polite way. It's one thing to say my gross revenue should be over $2 million, but how do you proactively go after that business?” Jennifer and Robin break it all down across referrals, financial goals, marketing, and metrics. You'll learn how to identify your highest-value clients, ask for referrals that don't feel awkward, and build repeatable systems that turn great service into sustainable growth. They also share why your next revenue leap depends more on conversion rates and client experience than chasing followers, and how SEO, email marketing, and even AI can help you land your next client. If you're ready to break through your current ceiling and scale smarter in 2026, this one's a must listen! THE ROUTE TO RESULTS WORKSHOP Moxie & Fourth x Impact Media House November 11th & 12th | Register HERE! Purchase the ClickUp Business Hub Template JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business! VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ

There are several moving parts when it comes to SEO and I know how confusing that can be. In this podcast episode, I cover some of the biggest differences and how to know which to take action on, based on where you are at with your business website. More specifically, this episode covers: Top Technical SEO issues + tasks Top Content SEO issues + tasks Where you should be focusing on right now? Full shownotes for this podcast episode here: https://digitalbloomiq.com/seo/technical-vs-content-seo Get email updates on all podcast episode (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail Website Links:   Full episode shownotes for this episode:    Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/