Podcasts about SEO

The labor market has swung from the Great Resignation to “job hugging,” where workers cling to their roles out of fear of AI-driven layoffs and inflation, crushing engagement and accelerating burnout. At the same time, OpenAI is accused of suppressing research showing job losses, ignoring internal warnings about chatbot mental health risks, and bleeding safety staff, while state Attorneys General fire off an opening salvo likening unchecked AI harms to an opioid crisis-in-the-making.The AI boom is now colliding with reality. Environmental groups want a halt on new datacenters as power prices spike, and the industry is starting to look financially radioactive, with opaque financing schemes, hidden debt, and trillion-dollar infrastructure bets that could vaporize household wealth. Regulators are pushing back too: the EU is fining X, probing Google over training data, and floating a statutory licensing scheme for AI scraping, while Disney dives in with a billion-dollar bet on “responsible” AI storytelling that mostly translates to fewer humans on payroll.Meanwhile, everyday tech dystopia rolls on. Uber is monetizing your movement data, Instacart is quietly price-discriminating groceries, Waymo is spinning a robotaxi birth as a feel-good story, and crypto fraud finally earns real prison time. Add in AI-generated marketing slop, government sites hijacked by SEO porn, billion-dollar festival scams resurrected, and Congress kneecapping right-to-repair, and the takeaway is simple: the machines are hungry, the adults are absent, and the vibes are aggressively bad.Sponsors:CleanMyMac - Get Tidy Today! Try 7 days free and use code OLDGEEKS for 20% off at clnmy.com/OLDGEEKSGusto - Try Gusto today at gusto.com/grumpy, and get three months free when you run your first payroll.Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/726Watch on YouTube: https://youtu.be/eJbLlVhIQ-YFOLLOW UP“Why ‘job hugging' can be worse than quitting”OpenAI Accused of Self-Censoring Research That Paints AI In a Bad LightOpenAI, Anthropic, Others Receive Warning Letter from Dozens of State Attorneys GeneralIN THE NEWSMore than 200 environmental groups demand halt to new US datacentersSomething Ominous Is Happening in the AI EconomyOpenAI's house of cards seems primed to collapseX shuts down the European Commission's ad account the day after major fineEU opens antitrust investigation into Google's AI practicesEU Report Distills AI-Training Lessons from Napster Piracy Era: Don't Sue, LicenseDisney Invests $1 Billion in the AI Slopification of Its BrandUber will start selling trip and takeout data to marketersInstacart Charging Customers Different Prices for Same Products, Study FindsWaymo's robotaxi fleet is being recalled again, this time for failing to stop for school busesDriverless delivery: Woman gives birth in San Francisco WaymoCrypto mogul Do Kwon sentenced to 15 years in prison for $40 billion stablecoin fraudPorn Is Being Injected Into Government Websites Via Malicious PDFsMarco Rubio bans Calibri font at State Department for being too DEI'Architects of AI' named Time Magazine's Person of the YearMEDIA CANDYThe American RevolutionWhat Happened at Billy McFarland's PHNX Festival?The Lord of the Rings trilogy returns to theaters in January for 25th anniversaryAmazon's Official ‘Fallout' Season 1 Recap Is AI Garbage Filled With MistakesSpartacus House of AshurThe Boys - Final Season Teaser Trailer | Prime VideoParadise Season 2 | Official Teaser | HuluSupergirl | Official Teaser TrailerNo Such Thing As a Fish - Ep612: No Such Thing As The Gordon Ramsay SongbookWTF Happened To Battlestar Galactica (2004-2009)?!Star Trek: Starfleet Academy | Official Trailer | Paramount+ (NYCC 2025)Starfleet Academy - What Is This Garbage?APPS & DOODADSGoogle and Apple partner on better Android-iPhone switchingCongress removes right to repair language from 2026 defense billGlide Gear TMP 100 Teleprompter – DSLR, Tablet, Smartphone – 12" Glass, Carry Case, No AssemblyBetterDisplay ProTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the BuildingSplat HiFiThe History Behind All the Cuts of the Original ‘Star Wars''Rise of the Resistance | Layout Side By SideBLUE MONDAY - Analyzing the MOST BRUTAL BEAT of the '80s | Drum Patterns ExplainedSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

Welcome to this episode of The Edge of Show, where we dive into the forces reshaping AI, Web3, and the future of digital trust. We're joined by Sandy Carter to break down the biggest shifts happening right now in AI, blockchain, and digital identity. We get into IBM's $11B Confluent acquisition, how AI agents are already making decisions inside major companies, and why stablecoins just surpassed Visa and Mastercard in global settlement volume.We also cover Sandy's predictions for 2026: the rise of autonomous agents, the trust layer blockchain provides, decentralized robots, and why every company will need real-time verification. Plus, Sandy gives us an inside look at what's next for Unstoppable Domains as identity moves fully on-chain.If you want a clear, no-nonsense breakdown of where the digital economy is actually heading, this episode is it.Tune in now and join the conversation!

In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social […] The post Erik Deckers’ Books on Personal Branding, and Satire appeared first on Marketing Over Coffee Marketing Podcast.

In this reflective episode, Bradley Hamner challenges listeners to step back from short-term thinking and consider their business and personal trajectory over the next decade. Inspired by MrBeast's viral "Me in 10 Years" video from 2015, Bradley explores why we tend to overestimate what we can accomplish in the short term while underestimating our long-term potential.Connect with Bradley:1-1 Game Plan Call: Get Above The Business. Think Like an Architect. Design The Blueprint. Ready to Design, Systematize, and Grow a $1m-$3m Business? Begin building your business blueprint when you schedule your Game Plan Call at https://blueprintos.com.Bradley's company, BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming Workshop or book your Game Plan Call when you visit www.blueprintos.com!Thanks to our sponsors...Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they'll waive all setup fees. About Above The BusinessAbove The Business empowers business owners to rise above the daily grind and embrace a...

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's enterprise potential and methodologies for breaking through AI's walled garden limitations to preserve organic traffic channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join our Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/Can't clearly communicate the pain you solve, who you solve it for, and why you're the best option, you don't have an offer… you just have a service.In this video, Chris Lee teaches you the simple structure that turns a basic service into a powerful offer customers actually buy. When you frame your message around pain, proof, and promise, your close rate goes up, your marketing hits harder, and you stop competing on price.If you want a business that grows because of your offer — not in spite of it — start here.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Join us for an insightful episode of The Edge of Show as we dive into the world of decentralized AI finance with Ron Bodkin, co-founder and CEO of Theoriq Labs. With over 15 years of experience in applied AI, Ron shares his journey from working at tech giants like Google to pioneering a decentralized AI protocol that empowers autonomous agents to manage capital and execute strategies on-chain.In this episode, we explore:The intersection of AI and blockchain technologyThe importance of decentralization in the future of financeHow Theoriq Labs is leveraging AI agents to enhance DeFi strategiesThe challenges and opportunities in creating a decentralized ecosystemInsights into the future of capital markets and the role of AI agentsWhether you're a crypto enthusiast, a tech innovator, or just curious about the future of finance, this episode is packed with valuable insights and thought-provoking discussions.Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes!Support us through our Sponsors! ☕

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what's really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers. Mentions Ethan Smith https://www.linkedin.com/in/ethanls Graphite https://graphite.io/ Ahrefs https://ahrefs.com/ ChatGPT https://chatgpt.com/ Grok https://grok.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

If you're running at full on sprint right now and secretly feel like you're about to collapse (or cry) at any moment, this episode is for you. I'm in the busiest season of my life right now, and I'm sharing the exact practices that are keeping me from burning out. We talk about holding tightly to your calling, evaluating your pace, and getting honest about whether your real-life priorities match your “theoretical” ones. You'll walk away with seven practical, God-honoring tools you can start using today. Listen in and let's help you get your peace and focus back.   Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps  Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com

Anderson Schoenrock is the Co-founder and CEO of Memory Ventures, a fast-growing portfolio of direct-to-consumer e-commerce brands and services specializing in digitization, wall art, gifting, and 3PL/logistics solutions. Paul Bigham is the President and Founder of Bigham Agency, a marketing, advertising, and strategic consulting firm specializing in nonprofit outreach, brand development, and omni-channel communications. Dale Castro is the Co-founder and Chief Creative & Strategy Officer at Overlap Interactive, a full-service digital marketing and development agency specializing in creative strategy, web design, SEO/paid media, and holistic omnichannel digital experiences.  Esther Kiss is the Founder & CEO of Born To Influence, the go-to PR firm for entrepreneurs, founders, and brands that aim to challenge the status quo through their innovative approach, products, and services. In this episode… Navigating the fast-paced, ever-changing world of business can feel overwhelming, especially when trying to stay ahead, grow sustainably, and make meaningful connections. What if there were smarter, more actionable ways to preserve memories, scale brands, enhance communication, and leverage cutting-edge tools — without the usual trial and error? Anderson Schoenrock, Paul Bigham, Dale Castro, and Esther Kiss reveal how they're redefining entrepreneurship, marketing, and personal branding with innovation, strategy, and practical insights. Anderson shares how Memory Ventures grows multiple direct-to-consumer brands and a 3PL business while introducing eco-friendly products like dissolvable wrapping paper and specialty coffee through Crema Coffee Products. Paul discusses mindset, communication, and strategies for raising funds for large-scale humanitarian initiatives. Dale highlights leadership lessons, agency growth strategies, and his favorite business books. Esther offers guidance on personal branding, media exposure, and using AI tools to create efficient, impactful content. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz talks with Anderson Schoenrock, Paul Bigham, Dale Castro, and Esther Kiss about building sustainable businesses and achieving long-term growth. They share practical insights on emotional intelligence, copywriting, productivity, and modern tech adoption to help listeners sharpen their skills, innovate, and strengthen relationships.

If 2025 taught us anything, it's this: your clients aren't Googling you anymore. They're asking AI about you. And if the machine can't find you, you don't exist. That's why this replay is back, because it became the episode everyone kept messaging me about. In this conversation, we break down the real shift happening right now: search engines are turning into answer engines. And if you don't optimize for that shift, AI will skip you the same way people skip ads. Inside this episode, you'll learn how AEO (Answer Engine Optimization) works and how service providers can use it to get discovered, recommended, and chosen — even if you don't have a tech team, even if SEO always felt like a chore, and even if the internet feels louder than ever. What you'll hear in this episode: ★ Why Google-first SEO is no longer enough, and what actually drives discovery now. ★ How ChatGPT, Perplexity, Claude, and Siri pull your information (or fail to). ★ The one mistake that makes service businesses invisible to AI. ★ How to make your brand consistent and repeatable across every platform, the foundation of AEO. ★ Why your Instagram posts now show up on Google and what that means for your content. ★ How to use schema, hidden questions, and metadata to help AI understand your expertise. ★ How to reshape your website, bios, descriptions, and podcast notes so AI recognizes you as the answer. ★ Simple daily actions to train AI tools to find you, summarize you, and recommend you. This is not about hacks. This is about staying discoverable in a world that now gives one answer instead of ten pages of search results.

Mani Fazeli, VP of Product at Shopify, joins the show to explore how agentic commerce is fundamentally transforming retail. From Sidekick's co-founder capabilities to Sim Gym's buyer simulations, Shopify is democratizing enterprise-level AI tools for merchants of all sizes. The conversation reveals why friction isn't always the enemy, how discovery is evolving beyond blue links, and why structured data is the new SEO.The Irreducible Human Meets Humanlike IntelligenceKey takeaways:Discovery has evolved from a one-shot search to multi-turn conversationsFriction has value: Some purchases deserve complexity, others need speedStructured data becomes critical for agentic commerce success[00:32:56] "Let's make special what's actually worth being special. And then let's be okay with the fact that the rest of it gets streamlined."[00:49:57] "Structured data becomes the new SEO. Every brand is going to have to worry about whether they have clean, well-structured, and well-understandable schemas."[00:04:20] "Utility above being flashy. Go right for the heart of what makes a difference in the merchant's life every single day."[00:33:39] "Until these systems become emotion aware, it's highly unlikely that they are completely eradicating the entire idea of manual human intervention in commerce."In-Show Mentions:Shopify Winter '26 EditionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of the Less Insurance Dependence Podcast, co-host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to unpack one of the biggest opportunities in dentistry today: attracting more fee-for-service patients. With nearly half of Americans lacking dental insurance, dentists have a massive untapped market—but many are stuck thinking like PPO-based providers instead of value-based clinicians. Naren explains the essential mindset shift dentists must make, how to communicate value with confidence, and the marketing foundations that help practices break free from PPO dependence. From SEO and Google reviews to membership plans and long-term patient relationships, this episode provides a clear roadmap for dentists ready to elevate their practice, charge what they're worth, and attract patients who genuinely value quality care. Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/   If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/ 

Are you about to become invisible in the new era of dental marketing and AI? In this episode, Dr. Anissa Broussard shares how she went from a small island practice in Jamaica to leading a top dental marketing and AI agency built by a dentist, for dentists. If you're tired of being the best-kept secret in your city, this conversation is your roadmap.Dental marketing for dentists has shifted dramatically, and practices now need more than traditional dental marketing or basic dental practice marketing to stay competitive. Working with a specialized dental marketing agency can help dentists implement modern strategies like AI dental marketing, social media for dentists, and funnels for dentists—all designed to attract the right patients and create predictable dental practice growth. These tools make it easier to connect with people, build trust, and grow my dental practice without relying on discounts or outdated tactics.In today's landscape, marketing for dentists must include intelligent systems, automation, and platforms like ChatGPT for dentists to streamline communication and increase conversions. Leaders such as Dr. Anissa Broussard and her agency Digital Floss are setting the standard for what effective, authentic, and future-proof dental marketing looks like. By combining brand storytelling, omnichannel content, and AI-driven optimization, dentists can elevate their visibility, strengthen their reputation, and drive sustainable growth in any market.Chapters (Timestamps)00:00 Intro & why this conversation matters for dentists00:56 Who is Dr. Anissa? From dentist to marketing expert02:10 Getting bored with clinical dentistry & the legacy question03:18 Writing the book, starting the podcast & first Facebook course04:30 Working with Russell Brunson, funnels & becoming “the dentistry funnels girl”06:20 From coaching to software: Delivering Well + Dentalflix07:22 The birth of Digital Floss & “my last gift to the industry”08:26 Built by a dentist: why that changes everything in an agency10:20 Growing up in New Orleans & the Popeyes story that shaped her leadership13:20 Core lesson: “Take care of people and they'll take care of you”15:15 How belief, leadership and seeing people's future selves drives coaching16:15 The crazy early story with Go High Level & being “8 years too early”18:48 Behind the scenes: daily meetings with developers & building AI tools20:10 Custom AI ambassadors in the doctor's own voice (and why it matters)22:03 Let AI handle follow-ups so your team can focus on real relationships23:11 Biggest mindset blocks dentists have with social media & content25:45 “I don't want other dentists to think I'm showing off” – visibility fears29:07 What being a real dentist lets Anissa do that agencies can't31:20 Brand, KPIs, NLP and the psychology of conversion for dentists34:02 Why she refuses to build brands like Neiman Marcus with a Dollar Store site35:12 The full modern stack: social, funnels, SEO, AI, reviews & omnipresence37:54 How Instagram, Google and AI labs now read your content everywhere40:00 Funnels vs websites (and why ads shouldn't go to your homepage)41:16 The coming AI shift: why some practices will disappear from recommendations43:05 How early adopters are winning top spots without SEO or massive ad spend45:08 One dental marketing myth that must die: “You have to discount”48:00 Moving patients from price-shopping to “I'm not going anywhere else”50:00 Anissa's most underrated tactic for dental practices right now51:21 If she lost everything: how she'd rebuild a practice in 30 days53:00 Strategic alliances, study clubs, and relationship-driven growth55:02 How to work with Digital Floss & what happens on the first call56:35 Final thoughts: don't coast into the AI era—lead it

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Welcome to this episode of The Edge of Show recorded live at the Future of Money, Governance, and the Law (FOMGL) event in Washington, D.C. In this conversation,Josh Kriger is joined by Craig Salm, Ryan VanGrack, Kyle Hauptman, and Jon Ungerland for a candid breakdown of the rapidly evolving world of FinTech, blockchain, and digital assets. Together, they dig into regulatory clarity, the rise of DeFi, shifting consumer behaviors, and what recent policy moves mean for the future of money.Key Highlights:How regulatory uncertainty impacts builders, investors, and institutionsThe rise of DeFi and new expectations around decentralized servicesWhat recent SEC changes signal for digital assetsHow local financial institutions adapt to new money networksPredictions for the future of money and innovation in U.S. financeThis episode is for policymakers, innovators, and industry leaders who want to explore how emerging technologies are reshaping finance.Support us through our Sponsors! ☕

Welcome to this episode of The Edge of Show recorded live at the Future of Money, Governance, and the Law (FOMGL) event in Washington, D.C. In this conversation,Josh Kriger is joined by Craig Salm, Ryan VanGrack, Kyle Hauptman, and Jon Ungerland for a candid breakdown of the rapidly evolving world of FinTech, blockchain, and digital assets. Together, they dig into regulatory clarity, the rise of DeFi, shifting consumer behaviors, and what recent policy moves mean for the future of money.Key Highlights:How regulatory uncertainty impacts builders, investors, and institutionsThe rise of DeFi and new expectations around decentralized servicesWhat recent SEC changes signal for digital assetsHow local financial institutions adapt to new money networksPredictions for the future of money and innovation in U.S. financeThis episode is for policymakers, innovators, and industry leaders who want to explore how emerging technologies are reshaping finance.Support us through our Sponsors! ☕

My guest in this episode is Eugene Shatsman. Eugene is the Managing Partner of National Strategic Group.Eugene teaches business strategy, consumer behavior, marketing, and what all of us want – how to drive more business into our businesses. His team at National Strategic has over 100 people, and they do a tremendous amount of research on what works and what doesn't in today's complex world of digital and traditional marketing.They use the services they provide to do research and aggregate the research to help groups like ours learn.  National Strategic's expertise includes Website, Search engine Optimization, Digital Traffic, Reputation Management, Patient Reactivation, Email, Text Marketing, Market Research – and lots more.Eugene's team works with 100's of clients in high growth and growth focused businesses – and they are always looking to apply a scientific method and strategic approach to everything that they do.They are also very innovative: for example, they were the first group to understand the importance of Google reviews and develop systems for the vision industry to ethically gather reviews on Google. They were the first to demystify SEO and break it down to straightforward action items for regular business owners.And this innovation extends to recessionary markets.  National Strategic was started in late 2008 specifically with the purpose of helping companies deal with challenging economic times.Interview Links:National Strategic Group https://www.nationalstrategic.com/Subscribe To Our Weekly Newsletter:The Wealth Dojo: https://subscribe.wealthdojo.ai/Download all the Niches Trilogy Books:The 21 Best Cashflow NichesDigital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-best-cashflow-niches-book⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-best-cashflow-niches⁠The 21 Most Unique Cashflow NichesDigital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-most-unique-cashflow-niches⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-most-unique-niches⁠The 21 Best Cash Growth NichesDigital: ⁠https://www.cashflowninjaprograms.com/the-21-best-cash-growth-niches⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-cash-growth-nichesThe 21 Next Level Cashflow NichesDigital: https://www.cashflowninjaprograms.com/the-21-next-level-cashflow-niches-book-free-downloadAudio: https://podcasters.spotify.com/pod/show/the-21-next-level-nichesListen To Cashflow Ninja Podcasts:Cashflow Ninja⁠https://podcasters.spotify.com/pod/show/cashflowninja⁠Cashflow Investing Secrets⁠https://podcasters.spotify.com/pod/show/cashflowinvestingsecrets⁠Cashflow Ninja Banking⁠https://podcasters.spotify.com/pod/show/cashflow-ninja-banking⁠Connect With Us:Website: http://cashflowninja.comPodcast: http://cashflowinvestingsecrets.comPodcast: http://cashflowninjabanking.comSubstack: https://mclaubscher.substack.com/Amazon Audible: https://a.co/d/1xfM1VxAmazon Audible: https://a.co/d/aGzudX0Facebook: https://www.facebook.com/cashflowninja/Twitter: https://twitter.com/mclaubscherInstagram: https://www.instagram.com/thecashflowninja/TikTok: https://www.tiktok.com/@cashflowninjaLinkedin: https://www.linkedin.com/in/mclaubscher/Gab: https://gab.com/cashflowninjaYoutube: http://www.youtube.com/c/CashflowninjaRumble: https://rumble.com/c/c-329875

In Part Two of this high-impact conversation, Dwayne continues his deep dive with global business strategist and Success Story Podcast host Scott Clary, who breaks down exactly why attention is the foundational currency of modern business — and why companies that fail to adapt will be overtaken by those who move quickly with media, content, and AI.Scott unpacks the psychology of why leaders resist content, the identity fear behind “not wanting to suck,” and how legacy businesses risk losing everything because they're still marketing for 2005 while technology is sprinting into 2025.Dwayne and Scott explore real-world examples—from lawn-care companies to B2B manufacturers to billion-dollar firms—and show how even the most “unsexy” industries can dominate simply by capturing attention and building trust at scale.The conversation expands into AI disruption, the collapse of traditional SEO, the rise of generative search, modern buyer behavior, shortening sales cycles through content, and the undeniable compounding power of personal brand.This episode is a wake-up call to business owners everywhere: adapt now, or be replaced by those who do.EPISODE HIGHLIGHTS00:00 – Media equals attention and attention drives every business outcome. 02:00 – The real starting point for content: sucking at first and learning through repetition.04:30 – Scott unpacks why universal business principles apply to content creation. 06:00 – Identity, fear, and why business owners avoid content creation.07:00 – The widening gap between tech adopters and those still resisting digital change. 09:00 – Legacy vs. legitimacy: content won't damage your reputation, but irrelevance will. 11:00 – Content isn't just video - newsletters, audio, and niche education all count. 13:00 – Niche creators winning with “unsexy” businesses. 17:00 – Example content strategies.20:00 – Why Scott studies fast-growing creators - not the biggest creators. 23:00 – The explosive business outcomes possible when you master content (“not a 1x or 2x”). 27:00 – Why even billion-dollar CEOs must build trust through media. 33:00 – How content accelerates B2B sales cycles and increases closing ratios. 37:00 – Generative search is replacing Google.43:00 – Scott breaks down the KPI stack: retention, shares, watch time, and qualified leads. 48:00 – Essential tools: ChatGPT, Claude, Opus Pro, CapCut, etc., and what they're best for. 50:00 – Hiring global talent.56:00 – The coming AI household-assistant revolution.01:02:00 – SEO collapse and the rise of creator-driven education and media networks. 01:08:00 – Entrepreneurs have already done hard things - this is simply the next one. 01:10:00 – Passion is the outcome of mastery, not the prerequisite. 01:11:00 – How older leaders can partner with younger digital natives.KEY TAKEAWAYSAttention is the gateway to trust, and trust drives every buying decision.Content doesn't mean dancing online; it means choosing a medium you can stick with.AI and generative search are rewriting SEO overnight.Content massively increases sales velocity and close rates.Small businesses have the most to gain from adopting a media strategy.Entrepreneurship is staying alive long enough for your strategy to work. QUOTES:"Media is attention. From the beginning of time, attention and...

In this engaging conversation, Bill Umansky and Kevin Daisey discuss various aspects of business, marketing, and the legal industry. They explore the significance of company culture, the impact of private equity on law firms and SEO companies, and the importance of understanding client needs. The discussion also touches on the journey into marketing, the role of branding, and the strategies that successful firms employ to thrive in a competitive landscape.

Emanuel Rose is the CEO of Strategic eMarketing, which helps B2B companies in IT services, SaaS, and financial services generate high-quality leads through innovative marketing strategies. With over 25 years of experience as an author, speaker, and B2B marketing strategist, Emanuel is widely recognized for his work integrating AI and automation into marketing. He explores these innovations on his podcast, Marketing in the Age of AI. In this episode… Some business eras evolve; others hit like a tidal shift — and AI-driven marketing sits squarely in the latter. Tools are advancing faster than teams can adapt, leaving many torn between excitement and overwhelm. How do you cut through the noise and navigate these rapid industry changes? According to Emanuel Rose, a veteran B2B marketing strategist and early adopter of AI in real-world marketing workflows, the path forward starts with practicality, not panic. He believes the biggest opportunity right now isn't flashy automation or massive content output — winning back time by offloading the mundane tasks that bog teams down. Emanuel explains how AI personalizes outreach, from analyzing a prospect's online presence to spotting natural conversation openings. He compares this period to the rise of social media in the early 2010s: a disruptive force that rewards those who stay one chapter ahead. For Emanuel, the real advantage goes to businesses that use AI responsibly — not those chasing trends. In this episode of the Smart Business Revolution Podcast, host John Corcoran is joined by Emanuel Rose, the CEO of Strategic eMarketing, to discuss how AI is reshaping modern marketing. They explore why personalization at scale is finally within reach, how to avoid the common missteps companies make with AI-driven outreach, and what generative search means for the future of SEO. Emanuel also shares his approach to blending automation with authentic human connection.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Why do clients keep asking for deliverables they don't actually need? How to get them to focus on the outcome instead of the task list? Every agency owner has had clients show up asking for a website, SEO, or a million social posts, when what they actually need is something much deeper: more leads, more profit, more time back, and a business they're proud of again. Today's featured guest broke down how he built an 11-year-old shop that delivers exactly that. We dig into why small businesses really hire agencies, why "selling SEO" is a trap, and how simplifying complex work can make your agency more profitable, more trusted, and a hell of a lot easier to run. Nico Biggi, Founder of The Gorilla Agency a full-service Oregon digital agency that helps small businesses achieve their marketing goals. After applying to 31 agencies and hearing absolutely nothing back, he decided if no one would hire him, he'd simply build the place he wished existed. Eleven years later, his agency helps small businesses fall in love with their companies again by delivering marketing that feels personal, purposeful, and rooted in truth—not hype. In this interview, we'll discuss: Why clients don't want SEO and what small business are really buying. How radical simplicity makes agencies more profitable. Walking away from big clients to make your agency stronger. How AI is changing client expectations. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Clients Don't Actually Want SEO (And What They're Really Buying from Agencies) Nico knows why his clients first reach out and he understands that, in reality, no one wants SEO. No one wants a website. No one wants a content calendar. What they want is for their phone to ring. They want predictable revenue and to stop feeling behind. Basically, they want a business that finally looks and performs the way they imagined when they started it. Hence, when Nico sits with a new client, he doesn't take their request at face value. He keeps pulling the thread: Why do you want that? What are you really trying to fix? What's happening behind the scenes that made you reach out today? By the time he gets to the core problem, the tactical service almost never matches the thing they originally asked for. And that's where trust is built—showing clients the real path to their desired outcome, not the task list they think they need. As he puts it: Services are the toolkit. Outcomes are the reason you pick up the tools. How Radical Simplicity Makes Agencies More Profitable and Improves Client Trust During client meetings, Nico strives to strip away the complexity agencies tend to hide behind. Clients don't want a masterclass in keyword density or a dissertation-length PDF they'll never read. They want clarity. To him, the best operators and the best salespeople think like teachers. Teachers take complicated ideas and make them accessible. They speak in a way a fifth grader can understand, because simplicity builds confidence, and confidence builds buy-in. Inside his own agency, this shows up in the way he trains his team. No silos. No "not my job." Everyone learns how every part of the system works, from content, SEO, design, dev, and strategy. That shared understanding creates respect, efficiency, and a culture where no one feels like they're building in the dark. Everyone in his team is taught that no one is above anyone and they're all running the machine together. It's a mindset that creates accountability among the team and helps the client understand exactly what they're paying for. Why Saying No to Big Clients Can Make Your Agency Stronger Every agency owner has a moment where the "big" client forces them to rethink everything. For Nico, it was early on, when a client offered him more money than he even asked for ($10k a month) and three months later, he fired the client. On paper, it was a dream account. In practice, it drained the team, misaligned with their process, and became the catalyst for rebuilding the agency from the ground up. He spent two years refining every process—on-page and off-page SEO, content creation, design systems, communication workflows—all centered around one thing: making sure clients always know where their money is going and how it's working. Most agencies duct-tape their operations when things get messy instead of rebuilding the underlying, broken system. Nico rebuilt his foundation truly believing that all business owners need is for someone to create systems, truly listen to them, and help them articulate what they do for their clients. Authenticity Converts (And Your Clients Need Your Help to Show It) Nico's wife unknowingly became the perfect case study for modern buyer behavior. Before choosing anything (restaurants, local services, events) she checks: Reviews Menus FAQs Photos Location Details User experience Credibility That's what most customers are doing, and the standard Nico sets for his clients. He wants to work with businesses that engage with clients and answer their questions, show their work with real photos, tell compelling stories, show proof, have a clean, intuitive website. If it doesn't pass what Nico calls "the wife test" — if a business doesn't have clear answers, real photos, social proof, strong UX, and transparent information — it doesn't ship. And the same goes for exclusivity: Nico refuses to work with two companies in the same industry and service area. He wants to make one the best, not compete against himself for small wins. How AI Is Changing Client Expectations and Why It Won't Replace Agencies Nico sees AI from both angles: the opportunity and the threat. On one hand, AI makes clients think everything should be instant and $500. He's already had clients send him AI-generated instructions like they're firing off tasks to a robot. The danger isn't AI itself but rather clients misunderstanding what real strategy, design, content, and user experience actually require. But the other side is where he sees massive upside. AI removes the repetitive, thankless tasks that bog agencies down. It gives teams more room to think, solve, and create. It lets agencies deliver more value, not less, if they use it correctly. AI doesn't replace strategy and, more importantly, it doesn't replace the human connection that actually closes deals. Your network is your edge. Tools evolve but human trust, real expertise, and the ability to guide clients through complexity—that doesn't. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Health care did not have a quiet year. AI, experience, platforms, and “vibe” all took turns in the spotlight. In this first half of our Holiday Sampler, hosts Chris Boyer and Reed Smith revisit four of the most downloaded Touch Point episodes of 2025. These clips capture the themes that kept listeners coming back. This episode features standout moments from: Episode 421: The Evolution of Patient Experience We look at how patient experience grew up. From the days of satisfaction surveys and HCAHPS to a broader, human centered view that includes families, communities, and digital expectations. This clip returns to the point where COVID, consumer behavior, and online access collided and forced health systems to rethink what experience really means. Episode 428: Breaking the Healthcare Content Mold AI quietly moved from pilot projects to everyday content work. In this segment, we revisit how health systems are using AI to draft education materials, website copy, social content, and SEO at scale, while staying compliant and avoiding PHI. The clip focuses on the human plus AI dynamic and why better prompts and guardrails lead to better outputs. Episode 431: AI, Are You Killing Our Vibe Vibe marketing became one of the buzz phrases of the year. Here we unpack what people actually mean when they talk about “vibe,” how it influences discovery and trust, and where AI fits in as a tool to shape and scale emotional connection. This highlight walks through concrete examples of how teams brought vibe into campaigns without losing substance. Episode 435: The Website Is Now a Platform In this conversation, we challenged the idea of the hospital website as a static brochure. The clip you will hear looks at what happens when you treat the site as a true platform for access, engagement, and growth. We talk about scheduling flows, self service tools, data capture, and the privacy and trust questions that come with a more intelligent experience. It is a snapshot of how digital front doors are becoming digital operating systems. Taken together, these four episodes show how quickly the ground is shifting under healthcare marketers and digital leaders. Experience is broader. Content is more automated. Brand is more emotional. The website is more operational. The leaders who follow these threads are already working differently heading into 2026. Our annual listener survey is open through December 19. It is your chance to vote for the best guest and best interview of the year and to tell us what you want more of in the year ahead. We will share the results and celebrate the winners in our final episode of 2025. Mentions From the Show:  2025 Annual TouchPoint Listener Survey Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Final note Learn more about your ad choices. Visit megaphone.fm/adchoices

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm's marketing efforts. However, getting your hands on this research might not be as easy and obvious as you'd like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we'll all get there eventually. Conrad's spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

When a business valuer told Australian marketer Wes Towers that his web and SEO agency “wasn't worth much” because AI was coming for it, he was already in the middle of a divorce and feeling like everything was falling apart. Instead of walking away, Wes decided to confront the disruption head-on and rebuild his business around what AI cannot replace: human trust, clarity, and connection.In this episode, Wes shares how he went from crying under his desk to having his best financial year ever, why “search everywhere optimization” matters for trades and construction brands, and how to use AI as a powerful amplifier instead of a generic content machine. We also dig into the biggest website mistake that quietly kills sales, why you still absolutely need a website even if you are active on social media, and how Wes is changing his own habits as a founder.If you are a business owner, marketer, or trades leader trying to figure out where you fit in an AI-driven world, this conversation will give you both practical tools and some hope.Send us a textJoin us in spreading holiday cheer and making a child's Christmas magical! Agape Projects is hosting a special fundraising drive for our annual Toy Run, aiming to brighten the lives of children in need. Your generous contribution will help us bring joy and laughter to little hearts this holiday season. Together, let's make a difference and create unforgettable memories for the children in our community.

Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter.  Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: Subscriber to the Food Blogger Pro newsletter! Shoot Emily an email if you have any ideas for articles you want covered in the newsletter! ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine Journal ChatGPT Claude Gemini Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal The Creator-First Holiday Marketing Guide for Brands — Later Top 5 Tips for Food Bloggers on YouTube — Food Blogger Pro Episode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTube Google Keyword Planner Semrush Genius Link Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Secure Firearm Storage, Fast Access, and Surprising Truths About Gun Safes with Tom Kubiniec In this episode, Kevin and Craig sit down with Tom Kubiniec, CEO of SecureIt Tactical, to talk about the real science behind firearm storage, what every homeowner gets wrong about gun safes, and why “fast access” is more than just convenience—it's survival. Tom's story is incredible: from professional guitarist to the leading authority in military armory design, to building the firearm storage platform used by U.S. Special Forces. He breaks down how the industry misleads consumers, why fire ratings are basically a myth, how thieves actually move through a home, and how strategic decentralized storage can protect families better than any giant safe in the basement. Whether you own one gun or twenty, this episode will change the way you think about securing them in your home. About Our Guest: Tom Kubiniec – SecureIt Tactical Tom is the founder & CEO of SecureIt Tactical, the largest supplier of weapon storage systems to the U.S. military and a leading innovator in consumer gun storage. Drawing from engineering, armory design, and decades of field experience, Tom brings a radically different approach to safe firearm access and security.

This week's episode of Win The Hour, Win The Day Podcast interviews, Tom Jacobs. Staying found on Google in 2026 does not have to be scary. In this episode, Kris sits down with SEO expert Tom Jacobs to show you simple, real steps to use both Google and AI so more people can find your business. In this talk, you will learn:-Why Google is still a big deal even with AI and why you should not walk away from SEO.-How to pick a few important words people type into Google when they are ready to buy from you.-How to write clear, simple words on your site so both people and AI know who you help and what you do.-Why top ten lists, this vs that pages, and questions like how much does a virtual assistant cost work so well in search and AI.-How to update a few strong blog posts each year with new tips and dates instead of starting from zero every time.How links to good studies and simple brand mentions on podcasts and partner sites make you look more trusted online.-A simple plan to keep most of your time on what already works and use a small part to test new AI tools without feeling rushed. Get ready for clear, calm answers on SEO and AI so you can stop chasing every new trick and focus on what truly moves your business forward. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Tom Jacobs at:Website:  https://goudamarket.com/LinkedIn:  https://www.linkedin.com/in/thomaspjacobs/

Special Guest Curt Tueffert www.peaksalesstrategy.com   Welcome back to Podcast Profits Unleashed — the show dedicated to helping coaches turn podcasting into a powerful client attraction system, whether you're behind the mic or showcasing your expertise as a guest. Today, I'm joined by sales leader, keynote speaker, and author Curt Tueffert, whose mission is simple: help people close more deals with confidence. His book, Five Stones for Slaying Giants, is built on the idea that, just like David and Goliath, we're all facing “giants” in our business — fear of selling, unclear messaging, or believing no one wants what we offer. Curt shares how these “stones” — Passion, Excellence, Vision, Value, and Confidence — become tools we can actually use to eliminate the inner blocks that keep us stuck. What I love most about Curt's approach is that he doesn't try to turn coaches into stereotypical pushy salespeople. Instead, he helps them become curious problem-solvers whose goal is understanding — not convincing. Using assessments like DISC and Sales IQ, Curt helps individuals and teams pinpoint where their confidence and communication skills need strengthening, then builds progress through small, repeatable wins. One of the biggest insights from this episode? Today's buyers are already far down the decision path before they ever speak to us. Technology and AI are handling the early research and comparisons — which means that when a prospect finally shows up, what they need most is a human conversation. Curt shows us how to leverage AI as a support tool — for prep and research — while relying on our emotional intelligence, listening skills, and trust-building to guide the sale across the finish line.   Key Takeaways: I realized that our biggest sales giant is often our own self-doubt — not the market or the competition. Shifting from transactional sales to consultative conversations is the real difference-maker. Discovery is the one step AI can't replace — human curiosity creates trust. Asking open-ended, behavior-aligned questions unlocks motivation and momentum. Your personal uniqueness — your voice, your story, your insight — is what helps you stand out in crowded markets. And before we wrap up, I share an important tip on how your podcast guest appearances become your long-term SEO digital footprint. You're going to want to use that!

1417 He helps entrepreneurs turn clicks into clients by building powerful sales funnels and dominating local SEO. He's the secret weapon behind countless business owners who've leveled up their brand and positioned themselves as the go-to expert. Please welcome to the show… Sean Garner!Website: https://www.seangarner.co/Social Media: https://www.instagram.com/seangarner/https://www.youtube.com/seangarner https://www.linkedin.com/in/seanagarner/https://www.facebook.com/SeanGarnerConsulting/________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessstrategies #businesseducation #businesspodcast #businessmodel #growthmarketing #businesshelp #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusinessWant to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more than those still writing for algorithms. It's a short, sharp insight every small firm needs as they prepare for next year's competitive landscape. 

Send us a textWhen Google's algorithm changes caused HubSpot's traffic to plummet 80%, most companies would have panicked.Aja Frost saw an opportunity.As Senior Director of Global Growth at HubSpot, Aja led the transformation that helped HubSpot not only recover—but become the most-cited CRM in generative AI results.In this episode of FUTUREPROOF., Jeremy Goldman sits down with Aja to talk about how the rules of discovery, demand, and digital visibility are being rewritten in real time—and why Answer Engine Optimization (AEO) may be the next big discipline marketers can't afford to ignore.They discuss: 

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program. Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn't replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don't need to panic or chase shiny AI tools to win in local search. Why AI Confusion Is Hurting Chiropractors Lately, I've been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don't really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of. A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype. The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area. The three categories are: • Relevance • Prominence • Proximity Even AI-powered search uses these categories, just interpreted in different ways. Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile. Things I see chiropractors forget: • The word chiropractor doesn't appear anywhere on their homepage. • Their title tag doesn't say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site. Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location. Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence. Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it's a national franchise. • A solo chiropractor with one location has to build prominence from scratch. Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you. This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you're outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it. Proximity: The Factor You Can't Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up. What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you're in a dense metro or a small rural town Examples I explain: • If you're the only chiropractor for miles, you'll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you're surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they're slightly farther away. Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets. Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn't a two-month project. Google and AI reward consistency, not short bursts of effort. This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising. Stopping SEO is like stopping exercise. You don't lose everything the next day, but over time the results fade. A Warning About AI Scams and Hype I didn't plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches. The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don't know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility. Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time. I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated.   Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!  

¡Doble escándalo Apple! Éxodo ejecutivo (Srouji al borde) + Vision Pro fiasco (33 mil millones de dólares perdidos). Pivotea a gafas IA vs Meta: ¿salvación o demasiado tarde? https://seoxan.es/crear_pedido_hosting Codigo Cupon "APPLE" PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es PARTICIPA EN DIRECTO Deja tu opinión en los comentarios, haz preguntas y sé parte de la charla más importante sobre el futuro del iPad y del ecosistema Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL EPISODIO? ✨ Dale LIKE SUSCRÍBETE y activa la campanita para no perderte nada COMENTA COMPARTE con tus amigos applelianos SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: https://www.youtube.com/@Applelianos Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): https://x.com/ApplelianosPod Facebook: https://www.facebook.com/applelianos Apple Podcasts: https://apple.co/39QoPbO

A significant majority of business owners and marketers seedigital marketing as a key growth driver, with studies showing over 60% (e.g.,61% in one report) finding improvements in effectiveness and ROI, citingbenefits like increased exposure (83%), traffic (73%), and leads (65%), withemail marketing and SEO often highlighted as top performers for driving revenueand qualified leads. Businesses with higher digital maturity are significantlymore likely to see strong sales growth, confirming digital marketing's impacton growth, reports Business.com Garrett Hammonds is a partner at Hammonds Media andMarketing, where he leads digital marketing, sales, and business development.He's managed ad budgets of over $16 million a year and helped businessesgenerate more than $100 million in revenue. With expertise in digital ads, SEO,and growth strategy, Garrett specializes in helping even the most nicheindustries scale through digital marketing.Garrett Hammonds is not your typical marketer. He didn'tstart with a business degree or a plan to run an agency. In fact, his earlypath was toward teaching high school speech and debate after becoming anationally ranked college debater. Yet what began as “Garrett's young, he cando social media” at his first job turned into a career helpingorganizations—from nonprofits to SaaS companies to Fortune 500 partners—growthrough digital marketing. Under his leadership, HMM was the only Oklahoma agencyselected to attend Google's first-ever Search Central Live conference in NewYork City in 2025, and the agency has also been recognized by Clutch as one ofthe top digital marketing agencies in Oklahoma.  He joined me this week to tell me more.  -For more information: https://www.hmm.agency/Email: garrett@hmm.agency LinkedIn: @GarrettHammonds

Send us a textA new logo didn't change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a deeper transformation: a cousin-made logo gave way to a brand with a mission their team and town could feel. From the first “lottery ticket” application to the moment they just knew they'd won, their journey shows how identity becomes the foundation for growth, culture, and community impact.We dig into the rebrand itself: a flag-shaped S that signals a flagship promise—Staked In Community—plus the language, guidelines, website, and digital assets that turned symbols into daily behaviors. The changes were immediate. Technicians volunteered for parades, a new GM role took shape with confidence, and the mascot Mr. 360 drew crowds for photos. Around town, the new vans earned texts, shout-outs, and vintage-hat nostalgia from a local radio voice. More than aesthetics, the rebrand gave everyone a story to carry, inside the shop and out on the street.If you lead a home service business, this conversation offers practical takeaways: treat brand as infrastructure, not decoration. Use a clear promise to guide hiring, training, community events, and customer experience. Let your values drive visibility—local SEO improves when your story is specific and true. The Summers also speak to the emotional side of change, honoring the old mark while choosing a future that supports scaling, better processes, and a stronger team identity. Ready to turn a logo into a legacy? Listen, share with a fellow owner, and if you feel that nudge, apply to the next Great American Brand Story. Subscribe, leave a review, and tell us the one promise your brand stands on.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does it feel like you're constantly investing time and money into your business - without seeing any REAL return or progress?If your growth efforts always seem to fall flat, no matter how much energy you put into them, the reason may not be what you expect. It may have nothing to do with whether you're following the right strategy or posting the right content.In fact, it may have nothing to do with ANY of the decisions you've made in this lifetime. We all carry money wounds from our past lifetimes - and many of these wounds create a deep-rooted, subconscious fear of wealth.My dear long-term soul client Laura Michelle Wolff is a ghostwriter, publisher, and Human Design Specialist who has overcome many money wounds throughout her life, but frequently finds herself pulled back into a feeling of lack and scarcity. You'll discover:How we can continuously rewrite our money stories in healthier ways How ‘little-t' traumas snowball into something that feels like ‘big-T' trauma How the wrong coaches can wound us terribly - often without realizing it!About Laura: Laura Michelle Wolff is a ghostwriter, publisher, and Human Design Specialist who helps entrepreneurs create non-fiction books that sound authentically theirs. Using advanced interviewing skills from her FBI and trauma-therapy background, she unlocks an author's true voice and turns it into a book that builds credibility and attracts aligned clients. Blending marketing strategy, SEO, intuitive insight, and energy work, she transforms what someone feels into resonant, high-converting copy. Her body-first, spirit-aligned process helps writers finally get their book onto the page.Timestamps:00:56 Welcome01:31 Introducing Laura Michelle06:23 Exploring Past Lifetime Trauma11:58 The Coaches Who Wound Us13:54 Healing Money Wounds20:23 Exploring the Chiron Wound21:03 Uncovering a Past Life Vow21:42 The Impact of Wealth and Power23:53 The Realization and Vow of Poverty27:13 Healing and Rewriting the Story33:46 Practical Steps for Transformation38:58 Final Thoughts and ResourcesConnect with Laura:Connect with Laura on LinkedInSend her a publishing inquiry or learn about her ghostwriting capabilitiesOrder the book STAY CONNECTED: Soul Guide Circle: JOIN the Soul Guide Circle closed Facebook Group Facebook: FOLLOW on Facebook Instagram: FOLLOW on Instagram YouTube: Follow in YouTube Ready to grow a prosperous soul-guided business? BOOK a free Intuitive Consult Leave a review for Soul Guide Radio (and we'll read it on the air!)

Brock Johnson was passionate about social media and surrounded by influencers, yet it took nearly a decade of consistent content creation before he finally went viral on Instagram. Through years of trial and error, he cracked the code for organic growth on the platform. In this episode, Brock shares his blueprint for Instagram success, breaking down how the algorithm works and debunking common myths. He also reveals the secret to creating high-performing content that will take your social media to the next level. In this episode, Hala and Brock will discuss: (00:00) Introduction (02:25) Instagram's Algorithm in 2025 (08:23) From NFL Dreams to Entrepreneurship (14:53) The Hidden Path to Social Media Growth (20:52) Effective Instagram Growth Strategies (31:21) Overcoming the Unending Hustle for Followers (35:38) How to Monetize with a Small Following (37:47) Diversifying Revenue Streams as a Content Creator (39:54) The Attract–Nurture–Convert Content Framework (45:17) The Formula for High-Performing Instagram Stories (50:10) Content Creation Hacks That Work Brock Johnson is an Instagram growth coach, entrepreneur, and content creator, known for helping individuals and businesses succeed on social media. With nearly a million followers, he has mastered content marketing and monetization, regardless of audience size. In 2023, Brock began consulting for Meta on Instagram features and creator tools. He co-hosts the Build Your Tribe podcast and co-founded InstaClubHub, a top Instagram coaching membership with tens of thousands of members. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Resources Mentioned: Brock's Instagram: instagram.com/brock11johnson  YAP E291 with GaryVee: youngandprofiting.co/E291  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Storytelling, Advertising, Communication, Video Marketing, Social Proof, Marketing Trends, Influencer Marketing, Marketing Tips, Digital Trends, Online Marketing, Marketing podcast

In this episode, Brock Johnson explains why hashtags don't work on Instagram anymore and what actually drives growth in 2026. He'll break down the recent algorithm changes, data from the latest studies, and insights shared by the Head of Instagram on why keyword optimization and SEO now matter more than hashtags. Brock will walk through the key strategies that replace traditional hashtag use — including Instagram SEO, shareworthy content, hyperfrequency posting, and using carousels and trial Reels to reach non-followers. He'll also cover how to upcycle posts effectively, optimize your captions and name line for search, and use content variety to keep your audience engaged. Watch On YouTube 

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/