Podcasts about Public relations

In Twenty-Two Cents an Hour: Disability Rights and the Fight to End Subminimum Wages (Cornell UP, 2022), Doug Crandell uncovers the harsh reality of people with disabilities in the United States who are forced to work in unethical conditions for subminimum wages with little or no opportunity to advocate for themselves, while wealthy CEOs grow even wealthier as a direct result. As recently as 2016, the United States Congress enacted bipartisan legislation which continued to allow workers with disabilities to legally be paid far lower than the federal minimum wage. Drawing on ongoing federal Department of Justice lawsuits, the horrifying story of Henry's Turkey Farm in Iowa, and more, Crandell shows the history of the policies that have led to these unjust outcomes, examines who benefits from this legislation, and asks important questions about the rise of a disability industrial complex. Exposing this complex—which is rooted in profit, lobbying, and playing on the emotions of workers' parents and families, as well as the public—Crandell challenges readers to reexamine how we treat some of our most vulnerable fellow citizens. Twenty-Two Cents an Hour forces the reader to face the reality of this exploitation, and builds the framework needed for reform. Doug Crandell is Public Service Faculty at the Institute on Human Development and Disability at the University of Georgia. For more than thirty years he has worked in disability advocacy, specifically the intersection of employment, economic justice, and much-needed systems change. Doug Crandell is the author of several book and novels, inlcuding most recently "They're Calling You Home." My co-producer for this episode is Shea Tripp, a graduate student in the Department of Communication, Journalism and Public Relations at Oakland University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

Ryan Eldredge, Regional Manager of Public Relations for the East Region at Six Flags Entertainment Corporation oversees communications for Six Flags Great Adventure and Dorney Park & Wildwater Kingdom. In this revealing episode, he chats with Jessica about the evolving future of Six Flags Great Adventure, current developments at the park and the role of public relations in the theme park industry. Ryan also shares insights into working with the enthusiast community, managing major park announcements, and balancing historic park legacies with new investments. Share your ideas and thoughts about this podcast via email: podcast@aceonline.org. Did you know anyone can join ACE? Visit ridewithace.com to learn more about the non-profit organization American Coaster Enthusiasts.   Podcast Episode Team Host: Jessica Gardner Producers: Doug Perry and Derek Perry Editor: Bob Randolph Podcast Team: Ben Weinrach, Gerik Gooch, Brichette Reid, Corey Wooten, Corey Brown and Parker VanBelleghem

In this powerful season opener, Andrea shares a deeply personal story about financial dependence, single motherhood, and the night her credit cards were declined at a grocery store with two small children in tow. What felt like a private failure was actually something much bigger: the systemic reality known as the motherhood penalty.Backed by research and lived experience, this episode explores the documented financial cost women pay for caregiving, why the so-called “choice” to stay home isn't always a true choice, and how cultural narratives continue to romanticize economic dependence. ...EPISODE CHAPTERS(00:00) – The grocery store moment that changed everything(01:45) – The decision to stay home — and what it really cost(03:15) – Losing financial power and personal identity(04:20) – The research behind the motherhood penalty(05:10) – Why “choice” isn't always a real choice(05:55) – Romanticizing dependence vs. protecting freedom(06:00) – How to build and protect your economic power(06:50) – Your challenge: know your numbers and take one actionRESOURCES ⁠⁠⁠⁠⁠Goal Getters GuideTAG ANDREA ON INSTAGRAM⁠⁠⁠@andreadlc_coach⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Dr. Roger McFillin explores the hidden mechanisms of mind control, societal programming, and how media, history, and psychology shape our perceptions and behaviors. This episode uncovers documented research, historical experiments, and practical insights to empower individuals to reclaim mental sovereignty. By the end of this episode, you will understand the system you are living inside. And you will understand why one person willing to refuse changes everything. Visit Center for Integrated Behavioral HealthDr. Roger McFillin / Radically Genuine WebsiteYouTube @RadicallyGenuineDr. Roger McFillin (@DrMcFillin) / XSubstack | Radically Genuine | Dr. Roger McFillinInstagram @radicallygenuineContact Radically GenuineConscious Clinician CollectivePLEASE SUPPORT OUR PARTNERS15% Off Pure Spectrum CBD (Code: RadicallyGenuine)10% off Lovetuner click here

Album 8 Track 8: Mastering the Space Between the Bytes w/Dave PragerBrand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave's background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service.In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play."Key Takeaways:The Illusion of BrandThe Rhythm of CopyTechnology Cannot Fix Bad StrategyAI Must Be Your "Thought Partner"Stop Playing the Volume GameMentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL.  She talks about her goals for the agency, seven years into its top role, and what it's like working on client assignments with other agencies from Publicis Groupe and other networks. She also gives listeners a behind-the-scenes look at the un-retirement campaign for Mr. Clean.  Plus, the biggest marketing and communications news of the week, such as Omnicom PR relocating agencies, the fortuitous timing of Wendy's chief tasting officer job ad and Cup Noodles' special celebrity collaboration product launch in Asia.  It's also the biggest week of the year on the PR calendar, with the PRWeek Awards U.S. set for Thursday night in New York City.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we're joined by Toby Hopp, Associate Professor in Advertising and Public Relations at CU Boulder, to discuss a fascinating study on the impact of social media on our perceptions of crime. The research, published in News, Media and Society, explores how using the Nextdoor app can heighten feelings of safety concerns and support for aggressive policing. We dive into the study's findings, the parallels with traditional news reporting, and the potential consequences of misinformation on our communities. Join us as we explore the complex relationship between social media, crime, and our perceptions of reality.See omnystudio.com/listener for privacy information.

Artificial intelligence (AI) is transforming how buyers find information online and how builders position their websites to stay visible. Greg Bray, president of Blue Tangerine, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how AI is reshaping search engine optimization (SEO), website content and digital marketing strategies for home builders. As AI-powered search tools become more widely used, the way people discover information online is evolving rapidly. Builders now need website content that balances compelling storytelling with clear, structured information. How AI Is Changing the Rules of Search Traditional SEO strategies focused on optimizing entire webpages around specific keywords. AI-driven search tools now analyze content at a deeper level. “We're learning that the way AI tools are using the content on your website has moved down a layer,” Bray said. “The paragraph level or the section level on the page is where they're looking for the data and the answers.” This shift is affecting how brands measure online visibility, and many companies have seen website traffic decline as AI tools become more prevalent. Why SEO Still Matters Although some marketers worry AI could replace traditional search engines, SEO remains essential for digital visibility. AI tools still rely on search engines, but approach queries differently. Instead of a single search, they generate a “query fan out”—multiple related searches that provide broader context and more detailed answers. Websites must contain straightforward, accessible information that AI systems can interpret and connect to buyer questions. Structure and Clarity Matter for AI Visibility Website structure is increasingly important as search evolves. AI systems prioritize clarity and organization, making well-structured content easier to interpret. Short sections, targeted headings and concise explanations help both AI tools and human readers quickly find relevant information. “Clarity wins over clever,” Bray said. “Being very explicit about the idea and breaking those ideas up using section headers makes it easier for AI tools to interpret your content.” Utilizing FAQs to Help AI Understand Content Frequently asked questions (FAQs) are an effective way to structure website content for AI visibility. This format encourages clear questions and concise answers that address common buyer concerns. FAQ sections should focus on information rather than marketing language. Bray recommends making the first sentence of each answer a direct response to the question, followed by two to three sentences providing additional context. The Role of Public Relations for Home Builders Beyond website content, third-party signals—such as media coverage and industry mentions—are increasingly valuable for AI search systems. These external signals reinforce credibility and show that a company is active and trustworthy. “It's not just looking at the results from your website,” Bray said. “It's also looking at how you show up in other places, including social media, videos and PR coverage.” How Builders Can Start Adapting for AI Search Builders can start small when improving digital visibility. Pick a single page and imagine walking a buyer through it. Structure the content as clear questions and answers, so AI tools and visitors alike can quickly find the information they're looking for. Tune in to the full episode to discover how builders can adapt their websites for the future of online search and AI visibility. To learn more about Blue Tangerine, visit https://BlueTangerine.com/. About Blue Tangerine Blue Tangerine is a full-service digital marketing and web design agency that specializes in creating websites and marketing strategies for home builders to drive leads and sales. The company offers services including SEO and geofencing, paid search, social media, email marketing, analytics and interactive digital tools such as site plans and listing feeds. With more than two decades of experience, Blue Tangerine helps builders optimize their online presence to sell more homes and engage buyers effectively. The company also produces educational content, including podcasts and blogs, and hosts the Home Builder Digital Marketing Summit to support professional growth in builder marketing. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot's Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post Blue Tangerine: How AI is Changing Online Visibility for Builders appeared first on Atlanta Real Estate Forum.

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send a textIn this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching. Tune in to learn more! Meet Our Guest:Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.Five things you'll learn from this episode: 1. Why HARO was revived and what's changed since its launch2. How journalist profiles and “Open to Write” signals improve pitch success3. Tips for better pitches with fewer blasts to stand out to reporters4. How HARO is expanding to support journalists beyond sourcing experts5. How PR pros can measure expert authority instead of vanity placements in the AI era More About Brett FarmiloeBrett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.Quotables“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe“When sources come to us and they're like, ‘What do I do here? How do I be helpful?' It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@BrettFarmiloe on XBrett Farmiloe on LinkedInHelp a Reporter Out websiteFeatured websiteListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.Additional Resources:6 tips for using HARO to pitch your storyHARO Shifts to Connectively: What does this mean for PR professionals?Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

What if the best market research started by IGNORING what people say?What if, instead, you started modeling them based on proven behaviour?Right down to the regional level?And what if political polling was done this way too A new term is showing up in research and strategy circles with major implications for communicators: synthetic populations. This is not a cheap AI focus group. It is a data-built population model that reflects how people are distributed and behave at scale using high-quality inputs like official statistics, mobility patterns, and registration data, rather than relying only on interviews and surveys.That matters because self-reported data is often aspirational, incomplete, or socially filtered. Synthetic populations offer another path: estimating market potential, testing where campaigns should start, understanding regional differences, and pressure-testing assumptions before rollout. The real question is not just what synthetic populations are, but what happens when strategy shifts from asking people to modeling populations. Listen For3:07 What's the difference between a synthetic panel and a synthetic population?5:13 How can a synthetic population be realistic without using real individuals?8:49 Why do surveys over-claim luxury brands? And how does official data correct it?11:58 What did Germany's flat-rate transit ticket reveal about commuting by region?14:15 Could synthetic populations change how political polling is done?  Guest: Eike Hartmann, Vice President Custom Research & Insights Business at Statista+Website | LinkedInWhite Paper on Synthetic Populations DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

「JPCA京都 2026 実行委員メンバーインタビュー」シリーズ2026.5.29〜31の大会本番に向け、学会運営の裏側とその苦労、広報チームの役割などについて語っていただきました．運営チームは、懇親会、サイトビジットからお弁当などに至るまで、多岐にわたるお仕事は、私たちの知らない学術大会の裏側なのかもしれません．大変お疲れ様です．準備に向けた後半戦は、広報チームが様々なメディアを駆使して学会を盛り上げていきます．学術大会SNSもよろしくお願いいたします！もう学会参加申し込み手続きは終えましたか？お宿の手配もお忘れなく♪◯運営チームリーダー　石丸裕康先生◯広報チームリーダー　大島民旗先生

At the ASTHO Spring Leadership Forum in Arlington, public health leaders met with lawmakers on Capitol Hill to discuss the issues shaping health policy across the country. In this episode, Dr. Natasha Bagdasarian, an ASTHO member and Chief Medical Executive for the State of Michigan, shares how bipartisan conversations with members of Congress revealed something often overlooked in today's political climate: a shared commitment to healthier, safer communities.  Plus, Carolyn Mullen, Senior Vice President of Government Affairs & Public Relations at ASTHO, provides a behind-the-scenes look at meetings with lawmakers during ASTHO's annual Hill Day, where state and territorial health officials discussed public health infrastructure, vaccination rates, and the impact of federal funding decisions on communities.Leadership Power Hour: Your Launchpad for Impact | ASTHOFlu has been worse than covid this winter. Here's why. - The Washington PostSubscribe | ASTHO

Vacation Drama: B.C. Leads the Country in Group Travel Fights Alison Kwong, Senior Vice President of Public Relations for VRBO Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered what actually goes on behind the velvet ropes of Hollywood and the massive arenas of the sports world? In this episode, Frank sits down with Maddy Myer, a seasoned publicist and the host of the brand new podcast, Maddy Mania. Maddy pulls back the curtain on the high-stakes world of public relations, revealing that it takes far more than just walking red carpets to manage a celebrity's image. From navigating sudden PR crises to adapting to the influencer era, Maddy shares her insider knowledge and career journey. Plus, we dive into her new podcasting venture, which perfectly blends deep fan "spirals" with expert industry analysis, covering everything from K-Pop and wrestling to classic TV shows. Timestamps & Topics 00:00:00 – Introduction: Welcoming Maddy Myer and the launch of Maddy Mania. 00:00:28 – What does a Hollywood publicist actually do? (Hint: It's not just red carpets). 00:01:35 – Career Pivot: How Maddy transitioned from nursing to Public Relations. 00:02:57 – Behind the Scenes: Handling crises, time management, and staying adaptable. 00:03:50 – The PR Shift: How social media and influencer collabs are taking over traditional press. 00:04:55 – Sports vs. Entertainment: Exploring the massive overlap in fandom culture. 00:07:18 – Industry Advice: How to land a job in PR (internships and writing are key!). 00:08:40 – Hollywood's take on PR: Why Maddy loves Apple TV's The Studio. 00:10:41 – The birth of Maddy Mania: Balancing professional goals with pure fan obsession. 00:14:52 – The power of Comic-Con and the importance of exclusivity in modern press runs. 00:20:47 – Dream Guests: Why Ariana Grande and CM Punk are at the top of Maddy's list. 00:21:54 – Rapid Fire Questions: Blackpink dominance, Gossip Girl comfort watches, and viral wrestling theme songs. Key Takeaways PR is Crisis Management: A publicist's true value lies in their adaptability. What seems like a minor hiccup can easily turn into a major crisis, requiring constant schedule juggling and rapid problem-solving. Social Media is the New Press: Traditional media (like radio and print) is taking a backseat to content creation, influencer collaborations, and digital brand building. Fandoms are Universal: Whether you are pitching a sports client or an entertainment star, the passion of the fanbase is the driving force behind a successful campaign. Start Early and Write Often: For those aspiring to enter the PR field, getting diverse internship experience and heavily refining your writing skills are the most critical steps to success. Embrace Your Inner Fan: Maddy Mania proves that you can be a respected industry professional while still unabashedly "spiraling" over your favorite childhood shows, K-pop groups, or wrestlers. Memorable Quotes "You are basically their image makers. You are who's in charge of making sure they look good on camera and off camera... and making sure that their brand and their image stays in a positive light." > "I feel like something that you think could be small could become like a major crisis... being a publicist, you have to be adaptable and flexible, for sure." "Exclusivity is everything in the modern publicist realm. And so Comic-Con is a really good, high-profile event to kind of announce those kinds of things." Call to Action Did you enjoy this deep dive into the PR world and fandom culture? Make sure to hit that Subscribe button so you never miss an episode! If you learned something new today, please leave us a 5-star review on your favorite podcast platform. Don't forget to screenshot this episode, share it on your social media, and tag us using #GeekFreaksxMaddyMania so we can shout you out! Links and Resources For all the latest geek culture news discussed during our podcast, head over to GeekFreaksPodcast.com (your ultimate source for all things geek!). Make sure to check out the premiere of Maddy Mania launching on March 5th! WEB: https://maddymaniapodcast.com  IG:https://www.instagram.com/maddymaniapodcast/  TT:https://www.tiktok.com/@maddymaniapodcast  YT:https://www.youtube.com/playlist?list=PLq_5WcMsJAlakV6rwUIcszJwtUSf9tGdi  APPLE:https://podcasts.apple.com/us/podcast/maddy-mania-podcast/id1874817332  SPOTIFY:https://open.spotify.com/show/3FjGlBJWVG0Hs63pynnf8a  IHEART:https://iheart.com/podcast/321144042/  AMAZON:https://music.amazon.com/podcasts/5923e43c-1868-4d3b-86ef-a45f5839487e/maddy-mania-podcast  LINKTREE: https://linktr.ee/maddymaniapodcast  Follow Us Stay connected with us for behind-the-scenes content, updates, and more: Geek Freaks: @GeekFreaksPodcast (Instagram, X, TikTok) Maddy Myer: @MaddyManiaPod (Instagram, YouTube, TikTok) Listener Questions We want to hear from YOU! What fandom are you currently spiraling over? Do you have questions about the entertainment industry or a specific topic you want us to cover next? Send in your questions via our social media DMs, and we might feature your topic on an upcoming episode! Tags: Public Relations, Hollywood PR, Maddy Mania, Geek Freaks Podcast, Entertainment Industry, Sports Fandom, K-Pop, Blackpink, Wrestling PR, Podcasting, Comic-Con, Crisis Management, Media Training, Pop Culture

As SABIAN's Director of Artist & Public Relations, Chris Stankee leads the charge in shaping and nurturing the company's artist program on a worldwide scale. His responsibilities span from talent recruitment to artist development and support, all while playing a pivotal role in product development and elevating SABIAN's presence across social media platforms. In this episode, Chris talks about:     The Sabian Podcast     Chris' formative years from Berklee to life on tour     Interning at Yamaha     Events that lead to his work at Sabian     The unique steps to creating cymbals     Understanding trends in sounds and making it attainable     Working with artists that are hands-on in the R&D department     The stick/cymbal relationship     Sabian lore     Memories of Neil Peart ⁠⁠⁠Here's our Patreon⁠⁠⁠ ⁠⁠⁠Here's our Youtube⁠⁠⁠ ⁠⁠⁠Here's our Homepage

Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel CottrellAre legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact.Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars.Key Takeaways:The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

linkshttps://maddymyer.comBioMaddy Myer is a Los Angeles–based publicist, freelance writer, podcast host, and creative communications strategist specializing in entertainment, pop culture, and talent-driven storytelling. As a publicist, she leads client campaigns spanning red carpets and live events, brand partnerships, and high-profile press placements.Alongside her PR work, Maddy is a freelance journalist for Teen Vogue and Sweety High, where she's known for artist interviews, album and concert reviews. She brings a perspective shaped by fandom, media literacy, sharp, culturally fluent commentary and community-first storytelling. Maddy brings a rare blend of industry expertise and genuine enthusiasm to every conversation.She holds a Master's degree in Public Relations & Advertising from USC Annenberg, and in addition to her day job and the pod, is currently writing her first pilot. Her work centers on building authentic narratives that create impact without sacrificing well-being.Outside of work she enjoys sports, live music, theatre, video games, film and tv. In her free time she likes hanging with her friends and 2 dogs, trying new places and visiting theme parks. Become a supporter of this podcast: https://www.spreaker.com/podcast/creator-to-creators-with-meosha-bean--4460322/support.

How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship?  Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree.  Also on the agenda: the biggest marketing and communications news of the week, including WPP's Q4 2025 and full year earnings;  a shift at the top of PRWeek's 2025 U.S. agency rankings; the decision by Levi Strauss & Co.'s chief communications officer to retire and much more.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vice President of Public Relations of the Metropolitan Knoxville Airport Authority, Becky Huckaby joins us as we celebrate the inaugural flights of Southwest at McGhee Tyson AirportSee omnystudio.com/listener for privacy information.

Today we honor and remember Shannon Forde — a beloved member of the Mets family whose impact extended far beyond the press box. Shannon wasn't just the Director of Public Relations for the Mets. She was a connector, a storyteller, a trusted voice inside the clubhouse, and someone who made everyone feel seen. From players and executives to media members and fans, Shannon's presence shaped the culture of the organization in ways that still resonate today. In this special tribute episode, we reflect on: • Shannon's journey with the Mets• The relationships she built across the organization• Her leadership and professionalism• Personal memories that define her legacy• The lasting impact she continues to have on the Mets family This is more than a remembrance. It's a celebration of a life that meant so much to so many. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a stable career in government turns into a sudden layoff in the middle of New York City? For Claire Angelle, it was the "oh sh*t" moment that birthed a thriving agency. Claire Angelle is a former diplomat turned PR strategist with over 20 years of experience in communications, media relations, and international affairs. Before founding Elevia, Claire opened and led the City of Atlanta’s first Office of International Affairs, helping generate over $2.7 billion in economic impact and 10,000+ new jobs while raising more than $3 million in funding for global initiatives. In this episode, Claire joins Nathan to discuss her transition from the French Foreign Service to founding Elevia. They dive deep into why mission-driven organizations often struggle to tell their stories, the critical balance between "the head and the heart" in data-driven narratives, and why ethical storytelling requires a new approach to consent. RESOURCES RELATED TO THIS EPISODE Visit https://elevia.agency/ Follow Claire on LinkedIn at https://www.linkedin.com/in/claire-collobert-angelle-5267b4a Instagram at https://www.instagram.com/clairecangelle/ CREDITS Theme Music

In today's world, PR leaders need to build and protect their brand's reputation in an AI-shaped, polarized world, where owned media matters more than ever. Reputation is no longer a soft metric but an economic multiplier and an insurance policy. From the difference between brand and reputation to the growing tension between character and competence, this episode explains what actually moves corporate standing up or down in today's environment.We also share why owned media now plays a disproportionate role in shaping not just earned coverage, but AI-generated search results and stakeholder perception. Listen For3:45 What Is the Real Difference Between Brand and Reputation?5:07 What Are the Seven Drivers That Shape Reputation?6:28 How Has AI Changed Third Party Advocacy and Media Influence?9:58 Do Character Crises Damage Reputation More Than Competence Failures?16:13 Why Is Reputation a Business Tool Rather Than Just an Image Strategy?Guest: Stephen Hahn-Griffiths, RepTrakWebsite | LinkedIn  DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this episode of Hiring to Firing, hosts Tracey Diamond and Emily Schifter trade the drama of reality TV for the real-life stakes of employee separations, using shows like The Bachelor, The Great British Bake Off, Top Chef, and The Voice as a lens to discuss layoffs, terminations, and RIFs. Joined by Lauren Tilashalski, senior associate general counsel at Global Payments, they unpack how employers can move beyond "gut feel" eliminations to legally compliant, people-centered processes. The conversation highlights how thoughtful planning, clear messaging, and empathy can turn a potential PR and morale crisis into a more orderly transition for both departing employees and those who remain. Tune in to learn how to balance legal risk, business needs, and human impact once the "final rose" has been handed out in your workplace. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ring Doorbell, AI slop, and Frida Baby backlash. This week on the Brand Shorthand podcast, Mark is joined by special guest, Merce Brown, to talk about the recent chatter in the world of Public Relations. Be sure to tune in to hear how our public relations expert would deal with crisis communication and what her perspective is on these current news updates. Join Mark and Merce for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Text us for a shout out! When asked what keeps him awake at night, Jamie Rhome, Deputy Director of the National Hurricane Center says he echoes the sentiments of all Hurricane Center workers who fear the devastating consequences of a Tampa Bay landfall by a major Hurricane.The results would be devastating with perhaps thousands killed, a major US port shut down with an economic ripple felt across the nation and even hospitals unable to care for patients for several days.This is just one bit of information in this episode featuring Deputy Director Jamie Rhome of the National Hurricane Center, Jonathon Falk, Disaster Director of the National Association of Home Builders, and Florida Business Forum host Sam Yates.Support the show Text 7725285185NUMBER ONE AGAIN!The Florida Business Forum Podcast is now Florida's Number One Business Forum Podcast for the second year in a row based on an independent 2025 survey of more than 400 Florida businesses and not-for-profit organizations.Produced by Yates & Associates, Public Relations & Marketing, and hosted by Emmy Award winning reporter and television anchor Sam Yates, The Florida Business Forum Podcast is your source for detailed Florida business and not-for-profit news. If you or your business or not-for-profit organization would like to share your news with our Florida, national, and international audience please contact Sam Yates, Sam@YatesPRO.com.The Florida Business Forum Podcast is the only business forum of its kind dedicated to Florida news, business, and not-for-profit organizations.Program Sponsorships are available.The Florida Business Forum Podcast is affiliated with America's Pod National News Network @PodNationalNewsNetwork-USA. The Florida Business Forum Podcast is heard throughout Florida, the United States, and 32 countries and territories.And connected to the Allegiant Alliance for AmericaSupport the showNUMBER ONE AGAIN! Text 7725285185 To Show Support! The Florida Business Forum Podcast is now Florida's Number One Business Forum Podcast for the second year in a row based on an independent 2025 survey of more than 400 Florida businesses and not-for-profit organizations. Produced by Yates & Associates, Public Relations & Marketing, and hosted by Emmy Award winning reporter and television anchor Sam Yates, The Florida Business Forum Podcast is your source for detailed Florida business and not-for-profit news. If you or your business or not-for-profit organization would like to share your news with our Florida, national, and international audience please contact Sam@YatesPRO.com. The Florida Business Forum Podcast is the only business forum of its kind dedicated to Florida news, business, and not-for-profit organizations. Program Sponsorships available.The Florida Business Forum Podcast is affiliated with America's Pod National News Network @PodNationalNewsNetwork-USA. The Florida Business Forum Podcast is heard throughout Florida, the United States, and 32 countries and territories. And connected to the Allegiant Alliance for America Super PAC. https://www.allegiantallianceforamerica.com Inquiries to Sam Yates, Sam@Yatespro.com. Or via text to 7725285185.

This episode of "Seeing Them Live" features Eric Vollweiler, a seasoned producer, marketing consultant, and strategist in the film, festival, and entertainment industry with nearly two decades of experience. Charles explores Eric's journey from his early concert experiences to his current work helping festivals and creators connect with audiences, sponsors, and industry partners, including major festivals like Sundance, Cannes, and Toronto. Eric's passion for live entertainment was shaped early—his mother took him to his first concert at age 14, seeing Aerosmith with Black Crows at the Saratoga Performing Arts Center. He also attended a massive Grateful Dead and Crosby, Stills & Nash show that drew 70,000 people. After high school, Eric moved to New York City in 1996, working at legendary nightclubs like the China Club and the Tunnel under mentor Michael James. During this time, he even worked alongside a young Mark Sinclair—now known as Vin Diesel—at an elite catering company. His nightclub experience ended when he broke his wrist breakdancing at the Tunnel, prompting him to move back upstate for college. Eric's festival career began in 2001 when he volunteered at Sundance, eventually co-producing seven events there. A memorable highlight was sneaking into a Beastie Boys performance at the 2006 Sundance Film Festival. He recently launched the Vollweiler Agency, which provides comprehensive services to festivals including sponsorship acquisition, advertising, and social media strategy. Currently, he's working on the 11th annual Hip Hop Film Festival in New York City, which focuses on hip-hop culture through the lens of filmmaking. At the heart of his work is a commitment to filmmakers and providing opportunities for the next generation, guided by his philosophy: "Never ask the CEO for a job, but ask him to learn" and "the humbler you are, the better you'll be in life." BANDS: Aerosmith, Beastie Boys, Betty Buckley, Black Crows, Crosby Stills and Nash, Grateful Dead, Jerry Garcia, Melba Moore, U2, Ziggy Marley VENUES:  Buffalo Highmark Stadium, China Club, Egyptian Theater, Knickerbocker Arena, Life, Saratoga Performing Arts Center, Saratoga Race Course, Sundance Film Festival, The Tunnel PATREON:https://www.patreon.com/SeeingThemLivePlease help us defer the cost of producing this podcast by making a donation on Patreon.WEBSITE - BECOME A GUEST:https://seeingthemlive.com/Visit the Seeing Them Live website and click on the link to fill out a form so we can consider you as a guest on the show.INSTAGRAM:https://www.instagram.com/seeingthemlive/FACEBOOK:https://www.facebook.com/profile.php?id=61550090670708

Episode Summary In this episode, Cary sits down with Nancy Marshall, also known as the PR Maven and founder of Marshall Communications, celebrating 35 years in business. Nancy shares stories from her early days in public relations - literally driving press releases and VHS tapes across snowy Maine - and connects that experience to today's AI-driven world. They dig into how PR has evolved from mimeograph machines to media rooms optimized for AI search. Nancy explains why business owners need to think differently about visibility now that AI tools like ChatGPT are influencing how information gets found and trusted. She also shares how she's using AI in her agency for leadership decisions, crisis prep, and even liver recipes from her gym. The big takeaway? AI isn't replacing humans - but it is changing how we show up, how we build trust, and how we get discovered. 3 Key Takeaways AI rewards structure and credibility. Well-formatted press releases, updated websites, expert quotes, Q&A sections, and trusted media coverage all help businesses show up in AI-driven search. Talk to AI like a teammate. Nancy learned to move beyond one-and-done prompts and instead have a back-and-forth conversation. Giving AI context, assigning it a role, and asking it to interview you can dramatically improve results. Humans still matter. AI can brainstorm crisis scenarios and draft plans, but validation, ethics, relationships, and judgment still belong to people. About Nancy Marshall       Nancy Marshall is the founder of Marshall Communications, a Maine-based PR agency celebrating 35 years in business. Known as the PR Maven, Nancy has built her career on relationship-building, storytelling, and helping brands earn trust. She began her PR career at Sugarloaf, where she mastered media relations long before the internet existed - typing press releases on an electric typewriter and hand-delivering video footage to TV stations across Maine. Today, Nancy continues to evolve with the times. She actively studies AI, recently completing leadership training based on Jeff Woods' book The AI-Driven Leader. She applies those tools to crisis communications, media training, and strategic planning for clients - including work connected to Maine's tourism industry. Nancy is also a strong advocate for LinkedIn as a trust signal in the AI era and encourages professionals to stay visible and credible online. You can connect with her at: Website: www.prmaven.com LinkedIn: Nancy Marshall RESOURCES SHARED You can find those here: https://chatgptexperiment.com/episode-100-how-ai-is-changing-public-relations-with-nancy-marshall/ Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

Hope. The hope that the past doesn't determine the future. A positive outlook. Life as an adoptive parent and as an adoptee can be tough. What keeps us going? Love, for sure. And hope! Listen in as we dive into overcoming trauma, abuse and other tough stuff. Robin Sizemore, Executive Director of Hopscotch Adoptions Inc., was recognized in 2012 by the Winston-Salem Alumnae Chapter of Delta Sigma Theta Sorority, Inc as a person who has “Transform Lives and Impacted the Community”. Among five other recipients, Robin Sizemore, was recognized in the area of “International Awareness” for her work and advocacy of children through international adoption and aid.  Robin was also the recipient of the “Angels in Adoption” award in 2008, in recognition of her service to children since 1995. She is an adoptive mother and has been an adoption professional since 1995. In addition to placing children in forever families, Robin has been involved in both national and international levels regarding policies and regulations impacting child welfare: she has brought educational opportunities to a variety of officials in Georgia and Armenia, spearheaded cooperative humanitarian efforts, and hosted numerous international delegations through the U.S. State Department and Ministries in other countries which are associated with institutionalized children. Robin has a warm rapport with the wide range of individuals involved with children in need, including government officials, orphanage directors and staff, hospital and humanitarian aid administrators, and adoptive families and children alike. Robin volunteered as a Council on Accreditation Hague Accreditation evaluator and team lead from 2016- 2020 and earned a Certificate of Nonprofit Executive Director Academy Institute/ Nonprofit Executive Director Academy Institute -Center for Creative Leadership – Guilford County Nonprofit Consortium 2014 and a Certificate of Nonprofit Management Nonprofit Management – Guilford Nonprofit Consortium – High Point University 2013. Robin and her husband James are the adoptive parents of the first internationally adopted child from Georgia and, with their second adoption, of the first direct “birthmother to adoptive mother” international placement in Georgia. In addition to their two beautiful children from Georgia. Robin and James have also been blessed with the surprise birth of their youngest and third child. Robin's work is well regarded and highly respected within the country programs and she is considered a valuable resource and thoughtful orphan advocate by U.S. and international officials as the result of her dedication to children and families through humanitarian assistance programs over more than a decade. Robin has developed direct programs for Hopscotch with highly experienced and reliable partners in Armenia, Bulgaria, Georgia, Ghana, Guyana, Morocco, Pakistan, Serbia, Trinidad & Tobago, Ukraine, and appreciates the uniqueness of complex Kinship cases in need of a provider, when called upon. Robin graduated in 1986 from Appalachian State University, Boone, North Carolina, with a Bachelor of Science from the School of Communication and Media Arts, with a Concentration in Public Relations and Minor in Marketing. https://www.linkedin.com/in/robin-ellington-sizemore-a4188a7/ https://www.instagram.com/hopscotch_adoptions/ https://www.facebook.com/HopscotchAdoptions/ https://hopscotchadoptions.org/ Guests and the host are not (unless mentioned) licensed pscyho-therapists and speak from their own opinion only. Seek qualified advice if you need help.

Kelly Fredrickson is the head of Global Brand and Public Relations in Global Marketing of T. Rowe Price Group, Inc. Kelly has been with T. Rowe Price since January 2024, beginning in the Global Marketing Global Brand and Public Relations department. Prior to this, Kelly was president of Mullen Lowe Boston. She also was a senior vice president of marketing at Bank of America.

Cormac Smith has worked in Public Relations and Corporate Communications for over three decades. In 2016 he traveled to Ukraine to take up a special appointment as the ‘Strategic Communication Advisor' to Pavlo Klimkin, then the Foreign Minister of Ukraine. He was attached to the British Embassy in Kyiv but was embedded in Ukraine's Ministry of Foreign Affairs, the first foreigner to hold such a position. While in Kyiv, he also advised and provided training for five other government ministries and worked directly with three other cabinet ministers: Health, Education and the Deputy Prime Minister. ----------LINKS:https://defencebrink.uk/https://x.com/CormacS63https://x.com/philipingmbe----------SUPPORT THE CHANNEL:https://www.buymeacoffee.com/siliconcurtainhttps://www.patreon.com/siliconcurtainhttps://www.gofundme.com/f/scaling-up-campaign-to-fight-authoritarian-disinformation----------A REQUEST FOR HELP!I'm heading back to Kyiv this week, to film, do research and conduct interviews. The logistics and need for equipment and clothing are a little higher than for my previous trips. It will be cold, and may be dark also. If you can, please assist to ensure I can make this trip a success. My commitment to the audience of the channel, will be to bring back compelling interviews conducted in Ukraine, and to use the experience to improve the quality of the channel, it's insights and impact. Let Ukraine and democracy prevail! https://buymeacoffee.com/siliconcurtain/extrashttps://www.patreon.com/siliconcurtainhttps://www.gofundme.com/f/scaling-up-campaign-to-fight-authoritarian-disinformationNONE OF THIS CAN HAPPEN WITHOUT YOU!So what's next? We're going to Kyiv in January 2026 to film on the ground, and will record interviews with some huge guests. We'll be creating opportunities for new interviews, and to connect you with the reality of a European city under escalating winter attack, from an imperialist, genocidal power. PLEASE HELP ME ME TO GROW SILICON CURTAINWe are planning our events for 2026, and to do more and have a greater impact. After achieving more than 12 events in 2025, we will aim to double that! 24 events and interviews on the ground in Ukraine, to push back against weaponized information, toxic propaganda and corrosive disinformation. Please help us make it happen!----------TRUSTED CHARITIES ON THE GROUND:Save Ukrainehttps://www.saveukraineua.org/Superhumans - Hospital for war traumashttps://superhumans.com/en/UNBROKEN - Treatment. Prosthesis. Rehabilitation for Ukrainians in Ukrainehttps://unbroken.org.ua/Come Back Alivehttps://savelife.in.ua/en/Chefs For Ukraine - World Central Kitchenhttps://wck.org/relief/activation-chefs-for-ukraineUNITED24 - An initiative of President Zelenskyyhttps://u24.gov.ua/Serhiy Prytula Charity Foundationhttps://prytulafoundation.orgNGO “Herojam Slava”https://heroiamslava.org/kharpp - Reconstruction project supporting communities in Kharkiv and Przemyślhttps://kharpp.com/NOR DOG Animal Rescuehttps://www.nor-dog.org/home/----------DESCRIPTION:Cormac Smith on Ukraine: Why “As Long As It Takes” Is Not a StrategyJonathan interviews communications veteran Cormac Smith, formerly embedded in Ukraine's Foreign Ministry as a strategic communications adviser, on the fourth anniversary of Russia's full-scale invasion. Smith argues the West should have said “with Ukraine until they win,” criticizing “as long as it takes” as planless and enabling slow-walked, constrained military aid and excessive fear of Putin's nuclear threats. ----------

Join us for a PRessing On in Public Relations conversation with Neil Brown on the rise of fact-checking and fighting against misinformation. As president of The Poynter Institute, a leading organization in journalism education, he has four decades of experience in journalism and media leadership, including nine years on the Pulitzer Prize Board, Brown has a distinguished career that began at The Miami Herald. He rose through the ranks at the Tampa Bay Times, winning six Pulitzer Prizes during his tenure as editor. Under his leadership, Poynter has become home to initiatives like PolitiFact and the International Fact-Checking Network, training journalists and promoting ethical standards worldwide. A Phi Beta Kappa graduate of the University of Iowa, Brown is a Chicago native dedicated to advancing the craft of journalism. ----------------------------------------------------------------- To track down Neil visit: Instagram: https://www.instagram.com/poynter_institute/  Facebook: https://www.facebook.com/Poynter/  LinkedIn: https://www.linkedin.com/in/neil-brown-0711b9151/  Website: https://www.poynter.org/    For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com  

Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna HausmanBrand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity.Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage.What You'll Learn in This Episode:The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself.Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes.The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords.Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today.The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game.Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

Trust has always been the invisible architecture beneath brands, institutions, and markets. But today, that architecture is shifting. For the past decade, we've moved through distinct eras of trust. First came consequence brands, which positioned themselves around measurable moral impact. Then came emotion-led brands, where what felt right became the guiding force. Now we appear to be entering a third era, where trust is built not on credentials or transparency, but on visible sacrifice and embodied virtue. As institutional continuity weakens and shared reality fragments, credibility reorganizes around individuals. “Proof of knowing” carries less weight than “proof of doing.” Degrees, affiliations, and institutional endorsements are no longer sufficient signals. Instead, audiences look for lived experience, personal risk, and skin in the game. At the same time, many of the platforms designed to increase transparency have reduced everyday vulnerability. But true trust requires vulnerability. As a result, trust is reemerging in smaller, more intimate spaces where shared stakes and emotional exposure create safety. In this episode of Unseen Unknown, Jasmine and Jean-Louis explore how trust systems evolve, why incremental positioning feels insufficient in the current cultural climate, and what this shift means for founders and brands trying to remain credible. When trust becomes the product itself, the rules change. Links to interesting things mentioned in this episode and further reading: The Futures That Just Died (Concept Bureau) We're Desperate For Potency (Concept Bureau) Edelman Trust Barometer Reports (Edelman) Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart (Rachel Botsman) Strangers in Their Own Land: Anger and Mourning on the American Right (Arlie Russell Hochschild) Gallup is stopping its Presidential Approval tracking (The New York Times) The great nonpartisan divide that's plaguing Americans (Axios) Check out our Substack for more brand strategy thinking, and our community Exposure Community.

Trust used to flow upward. To experts, institutions, and authority. Then it shifted to “people like me.” Now even that circle is tightening. The 2026 Edelman Trust Barometer reveals a growing insularity: smaller tribes, hardened perspectives, and a widening mass-class divide driven by whether people believe the system works for them. Persuasion is shifting to trust brokerage, and what communicators, leaders, and businesses can do when trust itself has become the battleground.Listen For3:10 Skip the opening story and go right to the interview with Tim Weber3:47 What does it mean that we've moved from echo chambers to “turtle shells”7:21 Is polarization economic, cultural, technological—or all three?12:35 How can companies blunt fear and become true trust brokers?20:13 Will AI reinforce our biases and deepen our personal echo chambers?Guest: Tim Weber, Managing Director & EMEA Head of Editorial, EdelmanLinkedIn | Instagram | Bio | Website2026 Edelman Trust Barometer DougSubstack | Website | LinkedInFarzanaSubstack | Website | LinkedInAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send a textIn this episode, Martin Waxman joins host Jason Mudd to discuss AI's impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.Meet Our Guest:Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.Five things you'll learn from this episode:1. Why using AI only to offload tasks can lower quality and why thinking first matters2. What Martin predicted correctly about AI and what surprised him about its rapid adoption3. How to move beyond basic content generation to strategy and analytics4. Why subject-matter expertise is critical when using AI for insights and data5. How leaders can manage hype, train teams, and stay ethical as AI evolvesQuotables“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman“AI will take your job if you're the master and commander of it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Martin WaxmanMartin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He's a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.Guest's contact info and resources:@martinwaxman on X@martinwaxman on InstagramMartin Waxman on FacebookMartin Waxman on LinkedInFuture of Marketing InstituteThe Neuron newsletterAxios AI newsletterLinkedIn Learning course: Using Generative Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth MatlinsThe Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.Don't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed's “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering's distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you're looking for a marketing strategy for student recruitment that's built for today's expectations (ROI, outcomes, and relevance), this one's a must-listen.Guest Name: Jennifer Umberger, Vice President and Chief Marketing and Communications Officer, Kettering UniversityGuest Social: https://www.linkedin.com/in/jenniferumberger/Guest Bio: Jennifer Umberger joined Kettering University in February 2023. As the University's Vice President and Chief Marketing and Communications Officer, Jennifer leads Kettering University's brand strategy, focused on awareness, enrollment marketing, and thought leadership to increase visibility and support for Kettering's mission, vision, and Pillars of Success. She oversees the University's web and digital strategy, social media, creative production, advertising, enrollment marketing, public relations, media relations, and the University Magazine. She is a member of the President's Cabinet.Jennifer has more than two decades of marketing and communications experience, most recently at Commonwealth University of Pennsylvania (formerly Bloomsburg, Lock Haven, and Mansfield Universities), where she served as Associate Vice President of Marketing and Communications and Chief Marketing and Communications Officer. In that role, she oversaw executive communications, enrollment marketing, university marketing and brand management, strategic communications, media relations, and athletic communications and marketing. She was also the strategic communications lead in partnership with Pennsylvania's State System of Higher Education.Jennifer earned a Bachelor's degree in History with a concentration in Mass Communication and an emphasis in Public Relations from Albion College, as well as a Master of Business Administration from Augsburg University.She is a member of the American Marketing Association and serves as Vice President of the board of directors for CUPRAP, a professional community dedicated to advancing higher education marketing and communications. Jennifer also serves nationally on the Committee on Leadership for Alpha Xi Delta, a women's fraternity of which she is a member. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don't realize that every person in the organization has a crucial role to play in this equation.Being a “Best Place to Work” takes exactly that — work. It doesn't happen by accident. It takes a plan. And this podcast will go a long way toward helping you devise that plan.And our secret ingredient:One leader each from three organizations that were named 2025 PRWeek Best Places To Work, all of whom are under the umbrella of our podcast partner, Syneos Health Communications.Our featured guests:   -Arwen Evans, MD, Chamberlain Healthcare Public Relations   -Anna Khersonsky, MD, Chandler Chicco   -Alina Worth, MD, Biosector 2The best way to learn how to do something is to hear from those who have done it. This event presents you that precise opportunity — and we look forward to you joining us for it. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Confessions of a Terrible Leader, Layci Nelson speaks with Ronjini Joshua, CEO and founder of Silver Telegram, about the intricacies of public relations, especially in the tech industry. Ronjini shares her journey into tech PR, the importance of effective communication, and how to identify the right time for organizations to invest in PR. They discuss budgeting for PR services, the future of PR in a rapidly changing landscape, and the significance of building strong internal communication. Ronjini also shares valuable insights on choosing the right PR agency and the lessons learned from her leadership mistakes.      Episode Highlights:Behind the Buzz: Ronjini Joshua's Journey: Discover how Ronjini Joshua, CEO and founder of Silver Telegram, built a powerhouse PR agency specializing in the competitive tech industry.Is Your Business PR-Ready? Learn the critical indicators that signal the perfect time for your organization to invest in public relations and strategic communication.Budgeting for Impact: Get expert tips on how to effectively budget for PR services and ensure maximum return on investment.The Future of PR in the Digital Age: Ronjini shares her predictions on how the PR landscape is evolving and how tech companies can stay ahead of the curve.The Internal-External Connection: Understand the often-overlooked significance of strong internal communication as the foundation for successful external PR efforts.Choosing Your PR Partner: Essential advice on vetting and selecting the right PR agency that aligns with your company's mission and goals.Leadership Lessons: Hear candid insights from Ronjini on the biggest leadership mistakes she's made and the valuable lessons she's learned along the way.Listen in as Layci and Ronjini demystify the intricacies of tech PR, effective communication strategies, and transforming leadership failures into growth.Takeaways:PR is about effective communication between businesses and their audiences.Ronjini fell into tech PR after starting in entertainment PR.Startups often lack the budget for large PR agencies.A solid PR strategy requires time and investment.The future of PR involves adapting to new technologies like AI.Effective communication is crucial for internal team dynamics.Choosing the right PR agency involves assessing their experience and ideas.Leadership mistakes often stem from a lack of planning.Onboarding new employees takes time and requires a solid training program.Setting employees up for success is key to a thriving business.Chapters00:00 Welcome to the Confessional01:00 Understanding Public Relations07:17 When to Bring in PR10:10 The Future of PR12:41 The Importance of Clarity18:46 Learning from Leadership Mistakes23:53 Final Thoughts and ConnectionsWATCH ON YOUTUBE!EPISODE LINKS:Connect with Ronjini:https://www.linkedin.com/in/ronjinim/https://www.silvertelegram.com/

Can a joke really sell a brand? Or save it from sameness?Most campaigns sound the same because they're afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud.Why does that work? Why does making people laugh end up being the fastest way to earn trust? Why does honesty often land better as a joke than a lecture. Listen For3:01 Fast-forward to the start of the interview5:19 Check out an example of a funny (sarcastic) ad by Zulu Alpha Kilo5:36 Why does ad satire feel so personal to marketers?9:11 What tiny detail annoyed people in that absurd ad? Guest: Michael Siegers, Zulu Alpha Kilo Website | InstagramDougSubstack | Website | LinkedIn FarzanaSubstack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op's EVP of PR, Chris Harihar, to unpack a growing issue most brands aren't fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel chaotic, fast-moving and hard to control. Chris introduces Mod Op's new AI Risk Intelligence capability, designed to help brands proactively identify and address harmful AI-generated content before it spirals. They dig into real examples—including manipulated executive deepfakes and brand misuse across platforms like Sora and Grok—and explain why this isn't just a cybersecurity issue, but a reputational one that belongs squarely in the PR and communications world. If you're a CMO, brand leader, or marketer wondering how exposed your company might be—or how to get ahead of risks that didn't exist a year ago—this episode offers clarity, practical thinking, and a smart path forward. It's a timely conversation about protecting your brand while still embracing the power of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Chris Harihar: Chris Harihar is the EVP of Public Relations at Mod Op. With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at Chris.Harihar@ModOp.com.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Over the past several years, Bill Gates has embarked on a media tour of sorts, sitting down with outlets like PBS, CNN, and other major networks in an effort to explain why he maintained contact with Jeffrey Epstein even after Epstein's 2008 conviction for soliciting sex from a minor. In interview after interview, Gates acknowledged that meeting with Epstein was a “mistake,” often repeating that he regretted the association and that there was no philanthropic outcome from their discussions. Yet the explanations consistently raised more questions than they answered. Gates initially suggested the meetings were centered around global health and charitable ambitions, but reporting later revealed multiple in-person visits to Epstein's townhouse in New York, including at least one after his divorce announcement. The narrative that Epstein was simply a misguided gateway to philanthropic networking strained credibility, particularly given Epstein's well-known status as a convicted sex offender by the time many of these meetings occurred.What ultimately undermined Gates' attempts to contain the fallout was the shifting tone and evolving details across his public statements. In some interviews, he minimized the frequency of contact; in others, he admitted the meetings occurred several times. He framed the relationship as purely professional, yet he could not convincingly articulate what tangible benefit came from engaging Epstein at all. The repeated refrain of “it was a mistake” began to sound less like transparency and more like damage control. For critics, the issue was not simply that Gates met Epstein—it was that a billionaire with vast resources and global influence could not provide a clear, consistent account of why he chose to align, even briefly, with a man whose crimes were already public knowledge. The interviews, rather than resolving the controversy, reinforced a perception that the full story remains incomplete.to contact me:bobbycapucci@protonmail.com

While hospitals are medical institutions, you don't need to be a doctor or a nurse to work in healthcare. Today, Kate Stier from Capital Health joins our host, Dr. Jonathan Karp, and student producer Kaya Basatemur to talk about being the Director of Public Relations and Community Education at a large hospital like Capital Health. In this episode, Kate discusses the roles and responsibilities of being the director of Public Relations and Community Outreach, collaborations and events she organizes, her publications, and how to begin a career in PR, marketing, or community outreach. If you want to pursue a career or internship at capital health in their marketing, social media, or public relations departments, reach out to Kate at publicrelations@capitalhealth.org. Read more about Kate and Capital Health at: https://www.capitalhealth.org/contact-us/media-relations

Jordan Stasyszyn and Alexa Barbush run Unleashed Potential, a skill development program based in Carlisle, Pennsylvania.Jordan is Carlisle High Schools fourth all-time leading scorer with over 1,600 points and a Big 15 Selection. He played Division 1 basketball at Fairleigh Dickinson before transferring to play at Shippensburg University, where he graduated from with a Bachelors in Communications and Public Relations. He furthered his education by completing his Masters from LaSalle University in Professional and Business Communication.Alexa was an All-State and Big 15 Selection at Trinity High School. She played at Franklin & Marshall College where she compiled an impressive list of achievements. She was named a 2x D3 All-American, 2x Preseason All-American, Centennial Conference Player of the year, and scored 1,486 points. She graduated with a bachelors in Psychology. She also coached at Dickinson College for a year as an assistant coach.Follow us on Twitter and Instagram @hoopheadspod for the latest updates on episodes, guests, and events from the Hoop Heads Pod.Make sure you're subscribed to the Hoop Heads Pod on Apple, Spotify or wherever you get your podcasts and while you're there please leave us a 5 star rating and review. Your ratings help your friends and coaching colleagues find the show. If you really love what you're hearing recommend the Hoop Heads Pod to someone and get them to join you as a part of Hoop Heads Nation.You'll want to take some notes as you listen to this episode with Jordan Stasyszyn & Alexa Barbush from Unleashed Potential in Carlisle, Pennsylvania.Website - https://www.unleashed717.com/Email - stasyszynj14@gmail.comTwitter/X - @unleashed717 @jstas717 @abarbush5Visit our Sponsors!Give With HoopsGive With Hoops is a groundbreaking initiative that fuses basketball analytics with modern sponsorship. Built for teams who see data as opportunity, from AAU programs to college powerhouses. By tying on-court performance directly to community and sponsor engagement, Give With Hoops help programs raise more while deepening support from those who believe in the game.D3 Direct Recruiting PlaybookYour step-by-step guide to getting recruited as a college athlete at the NCAA Division 3 level. This course is designed by former D3 Athletes to take you from zero interest from college coaches to securing your first offer and putting you on the path to committing.The Coaching PortfolioYour first impression is everything when applying for a new coaching job. A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.Wealth4CoachesEmpowering athletic coaches with financial education,...

Over the past several years, Bill Gates has embarked on a media tour of sorts, sitting down with outlets like PBS, CNN, and other major networks in an effort to explain why he maintained contact with Jeffrey Epstein even after Epstein's 2008 conviction for soliciting sex from a minor. In interview after interview, Gates acknowledged that meeting with Epstein was a “mistake,” often repeating that he regretted the association and that there was no philanthropic outcome from their discussions. Yet the explanations consistently raised more questions than they answered. Gates initially suggested the meetings were centered around global health and charitable ambitions, but reporting later revealed multiple in-person visits to Epstein's townhouse in New York, including at least one after his divorce announcement. The narrative that Epstein was simply a misguided gateway to philanthropic networking strained credibility, particularly given Epstein's well-known status as a convicted sex offender by the time many of these meetings occurred.What ultimately undermined Gates' attempts to contain the fallout was the shifting tone and evolving details across his public statements. In some interviews, he minimized the frequency of contact; in others, he admitted the meetings occurred several times. He framed the relationship as purely professional, yet he could not convincingly articulate what tangible benefit came from engaging Epstein at all. The repeated refrain of “it was a mistake” began to sound less like transparency and more like damage control. For critics, the issue was not simply that Gates met Epstein—it was that a billionaire with vast resources and global influence could not provide a clear, consistent account of why he chose to align, even briefly, with a man whose crimes were already public knowledge. The interviews, rather than resolving the controversy, reinforced a perception that the full story remains incomplete.to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

Join us for a PRessing On in Public Relations conversation with  Dr. Mary Ann Pearson, university professor at California Baptist University, who has built a career spanning both industry and academia and has helped countless PR students find their footing in the field of public relations.  Dr. Mary Ann Pearson, APR, is a leadership communication scholar, practitioner, and mentor with more than 35 years of experience in journalism, public relations, nonprofit work and higher education. She has served for twenty years as a professor of communication, public relations and leadership. She is a co-founder of Honeycomb Leadership & Mentoring, where she designs mentoring cultures and intergenerational leadership programs that emphasize shared leadership, trust, and human-centered communication. Mary Ann has served in national and local leadership roles with the Public Relations Society of America, judged PRSA and CAPIO awards, and advised students and professionals navigating leadership in times of disruption and change. A sought-after speaker and researcher, her work explores followership, mentoring, and how leaders and followers co-create purpose through emotionally intelligent communication. Whether in the classroom, the boardroom, or on a podcast mic, Mary Ann brings wisdom, warmth, and just enough humor to remind us that leadership is less about titles, and more about relationships that matter. ----------------------------------------------------------------- To track down Dr. Pearson visit: Instagram - @dr.pearson_18 X- @mpearson07 Linked In - Mary Ann Pearson, Ed.D., APR https://www.linkedin.com/in/mary-ann-pearson-ed-d-apr-0280484/ https://www.honeycombleadership.com/ https://calbaptist.edu/faculty-directory/faculty-profile?id=29   For more information on the PRessing On podcast visit PRressingOnPodcast.com or instagram.com/pressingoninpr/ RMGComm.com DeGravePR.com

Send a textIn this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and embargoes and how to use them correctly in media relations.Tune in to learn more!Five things you'll learn from this episode:1. The clear differences between exclusives, advances, and embargoes2. The most common PR mistakes that quietly damage credibility3. Why advances don't restrict publication unless you explicitly say so4. How to structure ethical exclusives without limiting coverage5. Practical scripts you can use for exclusives, advances, and embargoesQuotables“If you promise a national consumer outlet an exclusive and then you pitch another national consumer outlet the same story, you broke your promise.” — @jasonmudd9“Reporters don't forget. They may confront you; they may not. They may complain; they may not. But they will remember, so always be honest and ethical in all of your communication.” — @jasonmudd9“Embargoes work best when your organization has a plan for what happens if the embargo breaks. If you want to use embargoes correctly, you must be precise.” — @jasonmudd9“This is a critical lesson: Don't rely on terminology alone. Don't assume the other party defines the offer the same way you do.” — @jasonmudd9“Media relations is not about getting coverage. Media relations is about earning trust, earning credibility, and building relationships that last.” — @jasonmudd9“If your goal is first-class media relations, the standard is simple. Say what you mean, mean what you say, deliver what you promise.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations website Axia Public Relations resources1:1 consultations and training with AxiaIf you like this episode, you're going to love this:What journalists want from your media pitch with Jason Mudd, Axia Public RelationsCommon mistakes publicly traded companies make when working with the news mediaGetting More Media Coverage by Making Journalists' Lives EasierSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Sean McMeekin challenges the myth of Stalin's nervous breakdown during the 1941 German invasion, arguing both sides were mobilizing for war and that becoming a victim created a public relations miracle facilitating Western aid while Stalin withheld intelligence about Japan from the US.1939 WINTER WAR